Podcasts about sales process

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Best podcasts about sales process

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Latest podcast episodes about sales process

The Abundant Accountant
Episode 167 | Breaking The Cycle Of Overworking And Underearning In Accounting

The Abundant Accountant

Play Episode Listen Later Oct 1, 2025 45:21


The epidemic of overworking and underearning in accounting is costing professionals both time and financial freedom, but breaking the cycle is possible. This time, our very own Michelle Weinstein takes the hot seat with Molly Murphy, the company's chief enrollment officer, to share how accountants can shift from transactional work to building profitable, freedom-driven firms. Drawing on Michelle's journey from Moss Adams to entrepreneurship and sales mastery, they reveal proven strategies to package services, raise prices, and attract high-value clients without fear of selling. Through powerful client success stories and actionable insights, this conversation uncovers how accountants can reclaim their worth, transform their businesses, and finally escape the trap of long hours for little pay.

30 Minutes to President's Club | No-Nonsense Sales
Directing your sales process like a movie | Mark Kosoglow

30 Minutes to President's Club | No-Nonsense Sales

Play Episode Listen Later Sep 29, 2025 29:37


Against The Sales Odds
In-Sights: The First Sales Process

Against The Sales Odds

Play Episode Listen Later Sep 27, 2025 9:17


In this episode of Against the Sales Odds, Lance Tyson breaks down the very first sales process — the foundation every deal is built on. Too often, sales is overcomplicated with jargon, shortcuts, and “hacks.” But at its core, sales is a simple game of following the basics. Lance shares how top performers win not by reinventing the wheel, but by executing the fundamentals with consistency: building trust, asking the right questions, and moving prospects through a proven process. Whether you're a new rep or a seasoned leader, this episode is a reminder that success in sales doesn't come from complexity — it comes from discipline, clarity, and sticking to the process.

Mortgage Marketing Radio
Your Sales Process Is Broken! Here's What Today's Borrowers Actually Want

Mortgage Marketing Radio

Play Episode Listen Later Sep 25, 2025 47:53


Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?See how Travis Newton grew his production by $40 million!Check Out myAgent Classes HereEpisode Summary:Most mortgage professionals think their biggest challenge is inventory or affordability, but the real problem might be hiding in plain sight: your sales process. In this episode, I sit down with Jake Vermillion, CMO of Mortgage Champions, to unpack why most loan officers are still selling like it's 2021… and how that's quietly destroying trust, pull-through, and long-term loyalty.Jake reveals how misalignment between marketing and sales is creating a broken borrower experience—and what to do instead. From replacing “Apply Now” with value-first engagement, to knowing where AI belongs (and doesn't), this episode is a must-listen for any LO or leader who wants to stay relevant and competitive in 2025 and beyond.Connect WIth Jake on LinkedInLearn More About Mortgage ChampionsDouble Your Agent ReferralsCheck out myAgent Classes HereConnect With GeoffA Connect on InstagramS Connect on LinkedInK Subscribe on YouTubeSAY THANKS Leave a review on Apple PodcastsG Leave a rating on Spotify

ReinventingPerspectives
Born To Sell: The Mindset Shift For More Sales, Clients, And Referrals with Benjamin Brown

ReinventingPerspectives

Play Episode Listen Later Sep 25, 2025 5:37 Transcription Available


Send us a textYou've got content, followers, and zero clients? Build a simple sales process that moves people step-by-step from click to call to conversion.

The Medical Sales Podcast
From Rep to Coach: Mastering the Medical Device Industry

The Medical Sales Podcast

Play Episode Listen Later Sep 24, 2025 26:00


In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Kat Hurd, medical device sales coach and former Fortune 500 leader with 15 years of experience. From athletic training to rep of the year, to VP-level leadership and now founder of her own coaching business, Kat's journey is proof that you don't need a biology degree to thrive—you need grit, process, and the right mindset. Kat shares the pivotal moment that led her to leave corporate leadership and launch her coaching business, why so many reps fail without a clear sales process, and the three biggest gaps she sees holding reps back: lack of process, lack of ownership, and inconsistent follow-through. She also unpacks the truth about work ethic, limiting beliefs, and how managers can spot red flags before making a bad hire. Whether you're trying to break into med device, hit President's Club, or grow into leadership, this episode is packed with real-world strategies from someone who's been a top rep, a respected leader, and now a coach guiding the next generation of sales professionals. Connect with Kat Hurd: LinkedIn Connect with Me: LinkedIn Love the show? Subscribe, rate, review, and share! Here's How » Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!

The Selling Podcast
Stop Wasting Time: The 4 Questions That Link Every Call to Your Quota

The Selling Podcast

Play Episode Listen Later Sep 24, 2025 27:57


Send us a textEver feel like a sales call was a total waste of time? This week on "The Selling Podcast," Mike and Scott reveal the antidote: a powerful framework built on just four essential questions that turn every conversation into a strategic advantage.They introduce the "Strategic Flight Plan," a simple yet powerful methodology that ensures every sales call is intentional and directly tied to your quota. You'll learn to ask:"Why are we stopping here?" to avoid the easy but pointless meetings and focus on genuine opportunities."Who are we going to see here?" and "What questions are we going to ask them?" to stop flying blind and start planning for a truly impactful conversation.And the most critical question of all: "Why is that information you are after important?"—the secret to tying every detail back to a bigger business outcome.This isn't just about asking questions; it's about building a feedback loop where your daily actions directly feed into your overall sales success. Tune in to transform your calls from busywork into purposeful, revenue-driving conversations.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Gym Marketing Made Simple
The Sales Process That Turns Leads Into Long-Term Members | Episode 82.

Gym Marketing Made Simple

Play Episode Listen Later Sep 22, 2025 24:33


What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.Episode HighlightsThis episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.Key TakeawaysWhy tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.How paid marketing creates a “halo effect” that boosts overall growth.The role of a CRM system in nurturing leads over 6–12 months.Why responding to leads within five minutes dramatically improves conversions.The importance of a professional, updated website that drives credibility and leads.How confirmation sequences reduce no-shows and keep your pipeline moving.Episode Chapters00:00 Intro00:05 Understanding the Baseline and Paid Marketing01:47 Knowing Your Numbers and Key Metrics03:09 The Halo Effect and Attribution of Marketing Success11:14 Dialing in the Sales Process and Front-End Offer11:56 Challenges of Paid Marketing and Lead Management 15:47 Importance of a CRM and Long-Term Nurturing19:36 Optimizing Website and Organic Marketing22:30 Confirmation Sequences and Appointment ManagementCall to Action (CTA)If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who's ready to scale smarter.Supporting Information

Grow Sell and Retire
Uncovering Sales DNA: Walter Crosby's Proven Tips for Building Strong B2B Sales Teams

Grow Sell and Retire

Play Episode Listen Later Sep 22, 2025 37:58 Transcription Available


Welcome to another episode of GSR Place! This time, host B.D. Dalton is joined by Walter Crosby—Michigan Wolverine, B2B sales expert, and the voice behind the "Sales and Cigars" podcast with over 225 episodes under his belt. Walter's journey from fending for himself in the wild world of sales in New York City to coaching teams to boost their numbers by up to 43% is nothing short of inspiring. Together, B.D. and Walter dive into the realities of building and coaching successful sales teams, the must-have traits for high performers, and the common mistakes business owners make when hiring and managing salespeople. Get ready for actionable advice on hiring, training, and retaining the best sales talent, plus Walter's take on the most expensive mistakes you can make in sales—and how to avoid them. If you're looking to grow your business or just sharpen your sales edge, this conversation is packed with straight talk, useful takeaways, and a touch of Big Ten rivalry. Tune in and let's get growing!https://helixsalesdevelopment.com/https://www.linkedin.com/in/walterlcrosby/

Kitces and Carl - Real Talk for Real Financial Advisors
When Prospects Say No Because They're Not Ready To Break Up With Their Current Advisor: Kitces & Carl Ep 173

Kitces and Carl - Real Talk for Real Financial Advisors

Play Episode Listen Later Sep 18, 2025 29:00


In the 173rd episode of Kitces and Carl, Michael Kitces and client communication expert Carl Richards discuss how to handle receiving the "soft no" after meeting with a client who seems like a great fit. For full show notes, see kitces.com and thesocietyofadvice.com.

The Selling Podcast
Stop "Just Checking In": The Sales Follow-Up That Gets You a 'Yes'

The Selling Podcast

Play Episode Listen Later Sep 17, 2025 26:22


Send us a textAre your "just checking in" emails getting you ghosted? This week, Mike and Scott get straight to the point on one of the biggest deal-killing mistakes in sales. They reveal why this common phrase is a total waste of time and introduce the Golden Rule of Follow-Up—a framework that transforms your outreach from an annoyance into a valuable part of the sales process.In this episode, you'll learn how to:Add Value, Not Just Nudges: Discover how to share industry insights, client success stories, or helpful resources that make your prospect smarter, not just annoyed.Move the Process Forward, Relentlessly: Get the exact questions to ask and next steps to set that keep the momentum going, even when they're busy.Make Every Touchpoint Personal: Learn how to use company wins, promotions, or their specific needs to create a genuine connection that makes you impossible to ignore.Mike and Scott provide concrete, ready-to-use phone call openers and email templates that are designed to teach something new, remind them of their goals, or simply make their decision easier. Tune in to ditch the check-in and start building a follow-up process that closes deals.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

7 Figure Annuity Sales
Why Getting to the Root of Client Needs Matters

7 Figure Annuity Sales

Play Episode Listen Later Sep 15, 2025 19:16


In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen explain why the most effective agents don't just take client requests at face value—they dig deeper to understand why clients are asking for what they're asking. Clients often come in convinced they need a specific product or feature, but the truth is those requests may not align with their actual goals. By uncovering the reason behind the request, you can get to the root of the problem and provide a solution that truly meets their needs.

The Wealth Creation Podcast
Building a Sales Process in your business

The Wealth Creation Podcast

Play Episode Listen Later Sep 12, 2025 10:58


Most business owners think they have a sales funnel… but it's missing the pieces that actually make it work. In today's livestream, I'm revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you're just throwing offers at people who don't know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers that change everything – Track these and you'll spot exactly where your funnel is leaking cash. If you're still trying to sell straight from a Facebook ad, you're missing out on most of your potential sales.

The One-Person Business
227. Building a Sales Process You Believe In

The One-Person Business

Play Episode Listen Later Sep 11, 2025 13:26 Transcription Available


Sales doesn't have to feel slimy or stressful. In fact, when you treat it as service, selling becomes a natural extension of helping people. In this episode, Carly and Joe break down the planning side of sales for solopreneurs, from understanding levels of touch to qualifying leads and nailing your quick pitch. If the thought of selling makes you cringe, this conversation will help you rethink the process and build a sales plan that actually feels good.Important Questions Answered In This EpisodeHow can solopreneurs approach sales without feeling sleazy? By reframing sales as service. Instead of trying to push a product, focus on finding people who have problems you can genuinely solve. When you approach conversations with the goal of helping rather than selling, it becomes natural, authentic, and far less intimidating, even for introverts.What does “level of touch” mean in sales planning? The level of touch refers to how much interaction you have with a potential customer. High-touch sales involve more personal engagement, like coaching calls or consultations, while low-touch or no-touch sales rely on things like websites, emails, or quick transactions for lower-priced products. Solopreneurs need to match their sales process to both their offering and the time they can realistically invest.Why is qualifying leads so important? Not every prospect is worth your time. By qualifying leads, making sure they have a problem you can solve, the authority to make a decision, and the budget to buy, you avoid wasting hours chasing “tire kickers.” A simple system for filtering leads upfront saves time, energy, and frustration later on. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

The Sales Lab
TSL S3E16 - "What is Technical Sales" - David Sterne, Acme Brick

The Sales Lab

Play Episode Listen Later Sep 11, 2025 56:25


Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

The Marketing Companion
How AI impacts the sales process

The Marketing Companion

Play Episode Listen Later Sep 8, 2025 36:25


One of the most urgent and interesting questions in business today: How does AI affect the sales process? From product discovery to referrals and recommendations, AI is making its way into customers' hearts and minds. Whether B2B or B2C, the implications are enormous.   Marketing legend Sandy Carter joins the Marketing Companion to explore these new commercial realities. What is the new role of brand, trust, and human relationships in the commercial process?

7 Figure Annuity Sales
Why HOW You Do It Matters More Than WHAT You Do

7 Figure Annuity Sales

Play Episode Listen Later Sep 8, 2025 13:34


In this episode of 7 Figure Annuity Sales, host Caleb North challenges agents to shift their focus from what they're doing to how they're doing it. Too many people in the industry get caught up in the actions themselves—making calls, running appointments, following up—without realizing that the process, intent, and execution behind those actions are what truly set top producers apart.

Cracking The Code
Stress-Free HVAC Sales Process That Works

Cracking The Code

Play Episode Listen Later Sep 8, 2025 14:38


Does selling sometimes feel like you're pushing prospects too hard? Closing more HVAC jobs can be stress-free for you and your customers when you lead with their priorities and turn selling into problem-solving. This week on Cracking The Code, David Holt, Contractor University's General Manager and a former contractor, demonstrates his proven stress-free HVAC sales […] The post Stress-Free HVAC Sales Process That Works first appeared on My Contractor University | Dashboard.

Painter Marketing Mastermind Podcast
"Develop a Killer Sales Process Today" Episode 4 - Interview with Mark DeFrancesco of MDF Painting

Painter Marketing Mastermind Podcast

Play Episode Listen Later Sep 8, 2025 69:28


In this series titled "Success Frameworks", Mark DeFrancesco of MDF Painting will be discussing his journey from young painter to veteran business guru. It is a 5-part series. In episode 4, Mark will lay out sales fundamentals and deliver an action plan for how you can sell effectively starting today.

Sales POP! Podcasts
The One Strategy That Will Revolutionize Your Sales Process with Katie Nelson

Sales POP! Podcasts

Play Episode Listen Later Sep 4, 2025 21:14


Today, we're cutting through the noise and getting straight to a sales strategy that actually works. We're joined by Katie Nelson, a sales veteran who has helped countless businesses—and her own—achieve extraordinary results by doing one thing differently: niching down. Katie shares her step-by-step framework for success. You'll learn how to move past the myth of the broad pipeline and get granular with your targeting. She'll provide actionable advice on identifying your ideal clients, speaking their specific language, and aligning your sales and marketing efforts for maximum impact.

The Full Desk Experience
Industry Spotlight | The New Sales Playbook: Combining Human Skill and AI-Driven Tools with Shad Tidler

The Full Desk Experience

Play Episode Listen Later Sep 4, 2025 46:22


Sales is moving faster than ever—so how do leaders keep pace without losing the fundamentals that drive real results? In this Industry Spotlight, host Kortney Harmon sits down with sales leadership expert Shad Tidler to explore how AI is transforming strategy, team dynamics, and decision-making while amplifying—not replacing—the human touch. Drawing on more than a decade of experience with Lushin, Shad shares practical insights and “aha moments” from helping organizations rethink how they lead, train, and grow in an AI-driven world.Key insights you can't miss:How AI is reshaping sales leadership, from faster strategic planning to streamlined operationsWhy fundamentals like trust, consultative selling, and decision-making still matter more than everReal-world examples of using AI for role-play training, forecasting, and workflow redesignHow leaders can free up time for high-value work by letting AI handle repetitive tasksWhether you're a recruiting sales leader curious about AI's impact or a professional ready to amplify your results, this episode offers a clear roadmap for thriving in today's fast-changing sales landscape. Press play now to hear Shad's proven insights and discover how to combine human connection with AI-driven tools for long-term success.____________________Follow Shad Tidler on LinkedIn: LinkedIn | ShadFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Want to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience 

The Abundant Accountant
Episode 165 | Quieting The Client Chaos With Melissa Schroder

The Abundant Accountant

Play Episode Listen Later Sep 1, 2025 34:19


Firm owners are expected to wear many hats and look after numerous clients at the same time. But without the right processes and boundaries, you could experience client chaos and overwhelm. Michelle Weinstein shares how The Abundant Accountant can help you resolve this hurdle with one of her clients, Melissa Schroder of Melissa's Advisory Service, LLC. Melissa reflects on how the eight-week sales mastery course helped her take control of her finances, determine which clients to let go, and add up to $27,000 to her revenue. Tune in as she shares how embracing such a huge change allowed her to bring her career to greater heights and get out of the hamster wheel.

Revenue Builders
Scaling Sales Operations with Meghan Gill

Revenue Builders

Play Episode Listen Later Aug 28, 2025 64:30


In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Meghan Gill to discuss the pivotal role of sales operations in scaling a company from $100 million to a multi-billion-dollar enterprise. Drawing on her 15 years at MongoDB, Megan shares valuable insights on evolving RevOps functions, the complexities of comp planning, the integration of AI in sales, and the importance of maintaining a robust management operating rhythm. The conversation covers a breadth of topics, including the transition to a consumption-based model, the challenges and strategies in aligning sales and client success teams, and best practices for selecting and consolidating sales tools. Megan emphasizes the necessity of detailed planning and communication, as well as the need to balance protecting the company with serving the sales organization effectively.ADDITIONAL RESOURCESConnect with Meghan Gill:https://www.linkedin.com/in/meghanpgill/Download the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4Z0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:41] Evolution of Sales Operations[00:03:58] Field Operations and Territory Planning[00:06:45] Rev Ops vs. Sales Ops[00:08:20] Effective Territory Management[00:18:08] Metrics and KPIs in Sales Ops[00:22:55] Building a Successful Sales Ops Team[00:33:54] Deep Dive into Sales Ops Challenges[00:34:22] Diagnosing Sales Problems[00:35:05] Trust but Verify: Ensuring Data Integrity[00:37:36] Balancing Protection and Service in Leadership[00:39:51] Choosing the Right Sales Tools[00:43:50] The Role of AI in Sales[00:51:21] Compensation Plans and Their Complexities[01:01:25] Lessons from Scaling MongoDBHIGHLIGHT QUOTES[00:26:06] "The hardest part, to be honest, is getting the data right, because nobody has a perfect CRM with perfectly scrubbed data."[00:35:37] "Every analysis that I've done throughout my years running sales ops is very counterintuitive. It's like the fewer accounts you have, the more productive you are because you can really focus and narrow in."[01:32:06] "People with AI experience and leverage on how to do these roles are going to replace people that don't do that. And I see that happening really, really fast."[01:41:50] "Keep it simple. You want to have one, maybe two elements in the comp plan... Any more than that, they're not gonna know where to focus."

The Selling Podcast
Master Your Quota: 3 Habits That Separate Elite Sales Reps from Everyone Else

The Selling Podcast

Play Episode Listen Later Aug 27, 2025 29:20


Send us a textEver wonder what separates the good sales reps from the truly great ones—the ones who consistently meet and exceed their quota, quarter after quarter? This week on "The Selling Podcast," Mike and Scott pull back the curtain on the top three things elite sales professionals do to achieve consistent success. No guests, no fluff, just actionable wisdom you can implement immediately.We dive deep into three core principles:They Own Their Pipeline Like a CEO: Elite reps don't sit back and wait for leads to land in their lap. We'll show you why the best in the business act like the CEO of their own sales territory, taking full ownership of their prospecting. Learn to understand the value and velocity of every opportunity in your pipeline, ensuring a steady, predictable flow of business that you control.They Sell with Purpose, Not Just Products: Quota crushers are more than just product experts—they are customer-centric problem solvers. We explain why focusing on features is a rookie mistake. Instead, learn how to ask smart, situational questions that uncover your prospect's pain points and allow you to tailor your pitch to their specific needs. Remember, people buy outcomes, not options.They Follow Through and Follow Up Relentlessly: The final secret to success isn't just about closing, but about finishing. We reveal why the most successful sales reps are masters of follow-up. Discover how to set clear next steps in every interaction and relentlessly circle back on old leads. We'll prove that in a world full of distractions, your persistence is your most professional asset.Tune in to learn the three habits that will transform your sales game and help you start crushing your own quota.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Sales Logic - Selling Strategies That Work
How the Sales Process is Evolving in 2025

Sales Logic - Selling Strategies That Work

Play Episode Listen Later Aug 26, 2025 24:59


Lightning Round: 10 Ways to Update Your Sales Process Question: Shawn from Madison Wisconsin asks, “So heard your podcast last week—congratulations on 250 shows. I heard you all talking about the sales process and how both are making adjustments and doing things differently. What is changing and why—I am curious.” Book: The Sales Rhythm Playbook by Steve Powell    

Sales Logic - Selling Strategies That Work
How the Sales Process is Evolving in 2025

Sales Logic - Selling Strategies That Work

Play Episode Listen Later Aug 26, 2025 24:59


Lightning Round: 10 Ways to Update Your Sales Process Question: Shawn from Madison Wisconsin asks, “So heard your podcast last week—congratulations on 250 shows. I heard you all talking about the sales process and how both are making adjustments and doing things differently. What is changing and why—I am curious.” Book: The Sales Rhythm Playbook by Steve Powell    

7 Figure Annuity Sales
How to Connect With Clients at a Deeper Level

7 Figure Annuity Sales

Play Episode Listen Later Aug 25, 2025 21:14


In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen discuss how personal challenges can influence and even improve the way you approach business. Chad shares some of the difficulties he's faced recently and explains how those experiences have helped him relate more directly to clients, understand their concerns, and guide them toward the most effective solutions. This conversation shows how business success often comes from simplifying, listening, and staying focused on solving client problems the right way.

B2B Marketing Excellence: A World Innovators Podcast
How Pennant Moldings Uses AI and Traditional B2B Marketing

B2B Marketing Excellence: A World Innovators Podcast

Play Episode Listen Later Aug 21, 2025 29:13


How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

Coffee w/#The Freight Coach
1265.#TFCP - Pipeline Power: Structuring a Freight Sales Process That Wins!

Coffee w/#The Freight Coach

Play Episode Listen Later Aug 19, 2025 35:26 Transcription Available


What's holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers? In today's episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech solutions into your business! Jim and I talk through the three key components of a modern tech stack: predictive analytics, generative AI, and conversational intelligence, and how refining your vertical focus can drive consistent growth. Clean data, clear direction, and disciplined execution are what give you a competitive edge in freight, so dive in to discover more from our conversation!   About Dr. James Kenny Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling. He earned his Ph.D. from Oklahoma State University. He was a four-time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University. Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney. Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).  

Dealer Talk With Jen Suzuki
Management, Sales & BDC Secrets from the Big Leagues: Greg Iverson on Winning Sales Processes

Dealer Talk With Jen Suzuki

Play Episode Listen Later Aug 19, 2025 37:17


This week on Dealer Talk with Jen Suzuki, I'm joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation's top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who consistently crush their goals. We cover: How to build and work a sales plan that actually drives results. The role of attitude, consistency, and intention in becoming a top performer. Why hiring right and nurturing team success fuels retention. The overlooked power of call coaching, TO processes, and phone guides. How nationally ranked stores create environments of training, accountability, and fun that keep their teams sharp. Greg shares real-deal strategies for BDC agents, internet managers, and sales leaders to level up and keep their stores competitive in today's market. Whether you're leading a team or working the phones, you'll walk away with actionable tactics to sharpen your edge and drive performance. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com | Jen Suzuki, President and Founder of eDealer Solutions, Inc. | Dealership Education | www.edealersolutions.com | Meet me!bit.ly/3J7011t  | Dealer Talk with Jen Suzuki  https://apple.co/38lmHM1  https://spoti.fi/3uQ2nd1 | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #803 Autosled.com is the next-generation automotive transportation logistics platform and marketplace.  CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

7 Figure Annuity Sales
9 Ways to Build Credibility With Clients

7 Figure Annuity Sales

Play Episode Listen Later Aug 18, 2025 17:24


In this episode of 7 Figure Annuity Sales, host Caleb North breaks down 9 powerful ways annuity agents can build credibility with clients. Credibility isn't just about knowing your products—it's about how you present yourself, position your expertise, and leverage tools that show clients they can trust you with their retirement future. ➡️ Caleb covers: Why being an actual expert is the foundation of credibility How professional branding sets you apart from other agents The role of media presence—from books and podcasts to guest spots and articles Leveraging established platforms to boost your authority and more! Whether you're new to annuity sales or already established, these strategies will help you build the kind of trust and authority that makes clients eager to work with you—and confident in your recommendations.

Revenue Builders
Listening, Engaging and Winning with John True

Revenue Builders

Play Episode Listen Later Aug 17, 2025 8:20


In this short segment of the Revenue Builders Podcast, we revisit the discussion with John True, General Partner at Cultivation Capital, to explore the critical role of emotional intelligence (EQ) in sales leadership. From reading the room to eliminating partial listening, John shares insights on why understanding personal and professional wins is as important as the deal itself. He reveals why active listening is a lost art, how group interviews can reveal a candidate's EQ, and why being fully present is the foundation for leadership and influence.KEY TAKEAWAYS[00:00:47] EQ is not optional—it's a core characteristic of great sales leaders.[00:01:16] Understanding personal and professional wins is essential to influence without dictating[00:03:11] Active listening, note-taking, and reading the room set elite salespeople apart[00:04:00] Asking "How do you know?" reveals deeper self-awareness in interviews[00:05:12] Group interviews can uncover a seller's ability to assess multiple stakeholders[00:06:21] Reading the political landscape in the room helps tailor your message effectively[00:07:24] Distractions kill EQ—presence is the foundation of emotional intelligence.QUOTES[00:01:00] "A big part of every interaction as a leader is understanding personal and professional wins as much as what you're up to."[00:03:11] "Active listening is about showing you're engaged—taking notes, bringing insights back into the conversation.[00:04:00] "How are you doing? How do you think you're doing? And most importantly—how do you know?"[00:07:24] "To have EQ, you first have to be here—in the moment, with no distractions."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/the-role-of-emotional-intelligence-and-authentic-leadership-in-b2b-sales-with-john-trueEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

The Selling Podcast
The Expectation Game: How to Win Clients & Avoid Disappointment (with Pete Howland)

The Selling Podcast

Play Episode Listen Later Aug 13, 2025 31:37


Send us a textHow many times has a deal gone sour because of a simple miscommunication about expectations? This week on "The Selling Podcast," Mike and Scott welcome Pete Howland to break down the critical skill of setting and managing client expectations. This isn't just about good manners; it's about building trust, avoiding disappointment, and ensuring a fantastic customer experience.Pete reveals a simple yet powerful tactic: instead of giving a vague timeframe like "it'll be ready in a few hours," give a concrete time of day. "I'll have that to you by 3 PM" is a game-changer that eliminates ambiguity and shows you're in control.But the real secret, Pete argues, is asking the right questions to uncover the expectations your client already has—and you just don't know about yet. We dive into how to have these crucial conversations upfront to align on goals and build a collaborative, transparent relationship from the very start.This episode is your blueprint for moving beyond vague promises and into a world of clear, confident communication. Tune in as Pete breaks down how mastering this skill will not only save you from headaches but also consistently help you deliver an exceptional experience that keeps clients coming back.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Inside the Wolf’s Den an Entrepreneurial Journey with Shawn and Joni Wolfswinkel
237. Sell Like a Machine: Building a Sales Process That Closes Without You

Inside the Wolf’s Den an Entrepreneurial Journey with Shawn and Joni Wolfswinkel

Play Episode Listen Later Aug 13, 2025 38:33


Real talk for service-based business owners who are building systems, teams, and sanity. In this episode of Inside The Wolf's Den, Shawn and Joni Wolfswinkel dive into the exact blueprint you need to scale without burning out. If you run property management, plumbing, construction, or home services—and you're overwhelmed by doing it all yourself, this episode is for you. We take a hard look at whether your sales process is actually scalable. When a new lead comes in, do you know exactly what happens next? How many follow-ups do you send before you give up? Could your team follow a proven process without you being the bottleneck? The goal is a sales engine that closes without you having to be THE “salesperson.” Core topics include the silent killers of sales, missed follow-ups, leads forgotten in the inbox, CRM chaos, and the drag of admin during prime selling time. We uncover practical systems that keep your pipeline healthy and your team performing, so you can grow without losing control. Discover the five habits of a true sales machine, including following up within 24 hours and using pre-written templates in your CRM. You'll leave with a concrete plan to walk into each day with warm leads prepped, a cleaned CRM, and follow-ups that are handled so you can prep your next call, hire the right remote team members, track your pipeline, and send timely follow-ups. If you crave a candid sales conversation, practical systems, and straight answers, this episode will help you build scalable operations that run smoothly, reliably, and without burnout. Listen in and start selling like a machine. YouTube Link: https://youtu.be/itMqLvpkWxk

Profitable Web Designer with Shannon Mattern
How To Make Your Web Design Sales Process More Chill EP 155

Profitable Web Designer with Shannon Mattern

Play Episode Listen Later Aug 13, 2025 46:04


Increase your income without niching down, rebranding or adding more services or skills. ​Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/155 When you're ready, here are some ways we can help you with your web design business:​

7 Figure Annuity Sales
How to Weather Life's Storms While Building Your Annuity Business

7 Figure Annuity Sales

Play Episode Listen Later Aug 11, 2025 19:23


After a brief hiatus, 7 Figure Annuity Sales welcomes back host Chad Owen for one of his most personal and vulnerable episodes yet. Chad opens up about the recent hardships and challenges he's faced in his own life, offering an honest look at how he's navigated those storms while continuing to perform at the highest level in annuity sales. ➡️ In this episode, Chad shares: The personal trials that tested his focus and resilience How he stayed committed to his clients and business through difficult times The mindset and habits that kept him moving forward when quitting felt easier Why vulnerability and authenticity can strengthen your client relationships How adversity can shape you into a stronger, more effective advisor This is more than a sales conversation—it's a raw, real-life example of balancing personal struggle with professional excellence. Chad's story is a reminder that even in the toughest seasons, you can still lead, serve, and succeed.

Running With Wolves
How Fixing One Sales Process Turned Traffic into $70K In Leads In 24 Hours For This Client

Running With Wolves

Play Episode Listen Later Aug 11, 2025 26:58


If you're getting traffic but no inquiries, your marketing might not be the problem.   Too many business owners assume their message isn't working—when the real issue is buried in a sales process that's clunky, confusing, or full of friction. And the longer you try to fix the wrong thing, the more time, energy, and money you waste spinning your wheels.   In this episode of Running With Wolves, host Savannah Jordan shares a behind-the-scenes case study of one of her Accelerator clients—a brand and web designer—who thought she had a lead gen problem. But when they dug deeper, they discovered it was actually her sales process killing conversions. Savannah walks you through what they changed, why it worked, and how you can diagnose what's actually blocking sales in your business.   If this episode hit home—DM Savannah your questions on Instagram @itssavannahjordan or APPLY HERE to work with her.

Gym Marketing Made Simple
The Sales Process Every Boutique Gym Needs for Higher Close Rates | Episode 73.

Gym Marketing Made Simple

Play Episode Listen Later Aug 11, 2025 18:13


Confident sales close clients. Confusion costs them. The difference is in having a clear, structured process that feels natural, not pushy.Welcome to Gym Marketing Made Simple — the show that cuts through the noise and gives boutique fitness gym owners the tools to attract more clients and grow revenue with confidence. Hosted by Sherman Merricks, we break down marketing and sales into simple, proven approaches you can actually use.Episode HighlightsThis episode focuses on the power of a structured sales process for boutique gyms. Sherman Merricks explains why selling is coaching, why confidence and clarity close more clients, and why free trials often work against you. He shares how to identify the right coaches for sales, train them effectively, and build a system that turns first conversations into lasting memberships.Key InsightsSelling is coaching, it's about understanding client goals and pain points.Confidence and clarity in sales prevent confusion and build trust.Free classes often attract the wrong leads; structured intros position the gym as the expert.Identify coaches who genuinely enjoy sales to improve close rates.Role-playing is essential for building confidence and improving performance.Avoid letting uninterested coaches handle sales, it weakens conversions.Structured sales processes create consistent results and stronger team dynamics.Episode Chapters00:00 Intro00:04 Sales Process and Initial Impressions00:54 Sales Strategy01:53 Sales Techniques and Common Misconceptions05:00 Structure and Role Playing in Sales 06:29 Confidence and Clarity in Sales08:54 Handling Objections and Client Interactions 11:49 Identifying and Training Salespeople15:00 Improving Sales Processes and Team DynamicsCall to ActionThink about who on your team should be handling sales conversations. Start training them, role-play often, and focus on clarity in every interaction. Share this episode with another gym owner who wants to improve their sales process and grow their membership base.Supporting InformationLearn more about sales training for boutique gyms: https://www.lassoframework.com/Thanks for tuning in to Gym Marketing Made Simple. Keep building clarity in your sales process and watch your conversions grow. Catch the next episode for more ways to bring in the right clients and keep them for the long term.

Fitness Business University With Vince Gabriele
Some People Are Total Jerks (Long Island Gym Tour Episode 2)

Fitness Business University With Vince Gabriele

Play Episode Listen Later Aug 10, 2025 10:12


To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ Podcast SummaryIn episode two of the Long Island Gym Tour, Vince visits a gym owner facing one of the toughest challenges in business—having to move his entire operation after 12 years, relocating nearly 600 members on short notice. Despite incomplete renovations and other gyms trying to poach his clients, the owner's strong relational equity has kept members paying, even without access to the facility. Vince breaks down strategies to not only survive such disruptions but also boost revenue by increasing the percentage of higher-paying memberships. He shares specific tactics for upselling current members, improving onboarding processes for new members, and maintaining communication during downtime to keep clients engaged and loyal. Top 5 PointsRelational Equity is Survival Insurance – Build deep relationships with clients and staff so that in times of crisis, members stay committed and supportive.Track Membership Level Ratios – Measure the percentage of clients on higher-value memberships and create goals to increase that share.Upsell Current Clients – Offer existing members upgrades (e.g., from basic to class memberships) through targeted promotions and trial periods.Optimize Onboarding – Give every new member access to your highest-value services for the first month so they experience your best offering upfront.Maintain a Communication Pulse – Regularly update inactive or on-hold members with construction progress, news, and personal touchpoints to keep them connected to your business. To get more information about booking a consulting day with Vince, please do one of the following:Send a direct email to Vince to bypass his sales team: vince@gabrielefitness.comClick the link below and fill out the form:https://coaching.vincegabriele.com/ If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Selling To Corporate
How educating decision makers is screwing your sales process

Selling To Corporate

Play Episode Listen Later Aug 8, 2025 33:15


In this episode, we're tackling a big one: the idea that constant education and giving away free value is the golden ticket to a successful B2B sales strategy. As someone who has spent 18 years in sales and business development, I've seen this 'give, give, give' mindset cause real sales problems for people trying to sell to corporate clients. I'm going to explain why this approach can actually be a dangerous school of thought and how it can hurt your bottom line. We'll talk about the difference between useful education and harmful free consultancy, and how to make sure your corporate sales process is all about clarity, not just content. We'll also dive into why giving too much away can lead to things like undercharging on your client proposals and a lack of confidence when following up on sales proposals. Plus, I'll be giving you an update on my Expert Services Directory, which is a fantastic opportunity for you to get in front of decision-makers with real buying power across the UK, without the need for constant, proactive outreach. Here are some key takeaways from this episode: Education vs. Free Consultancy: There's a big difference between explaining what you do (education) and giving away all the tailored ideas a client could implement themselves (free consultancy). The Problem of Normalisation: By constantly educating your audience on common problems, you may inadvertently normalise them, making clients feel there's no need to pay for a solution because "everyone has the same issue". The Dangers of Free Advice: Giving away too much free advice trains prospective corporate clients to not pay you, as they've learned they can get your valuable insights for free. Clarity, Not Education, Sells: The goal of a good sales process is not to simply educate, but to give clients the clarity and commercial reasons they need to make a decision, which is what truly drives sales. Join me in this episode as we unpack these crucial points and ensure your approach to business development is both effective and profitable.   Key Resources Mentioned in this Episode:   If you want to learn more about The Expert Services Directory, click here: http://bit.ly/4f3ch1I If you've enjoyed listening to How educating decision makers is screwing your sales process check out these other episodes that may be of interest.   How to price your services like a pro when working with corporations - https://bit.ly/SellingtoCorporate018 5 awkward myths about selling to corporate companies - https://bit.ly/SellingToCorporate111 6 biggest breakthrough moments from Converting Corporates - https://bit.ly/SellingToCorporate121     Join the waitlist here - https://smartleaderssell.mvsite.app/coming-soon   Converting Corporates is the B2B sales event of the year for service based entrepreneurs, if you want to join the waitlist for 202 click https://smartleaderssell.vipmembervault.com/cc2026waitlist   If you would like to sign up for our weekly newsletter to stay in touch with the latest B2B sales tips and techniques click https://sellingtocorporate.com/newsletter/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.  

Coffee w/#The Freight Coach
1256. #TFCP - Blueprint for Freight Sales: Building a Scalable System!

Coffee w/#The Freight Coach

Play Episode Listen Later Aug 6, 2025 32:45 Transcription Available


In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales!  We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn't just about who to target, but also who to avoid. Sean also shares his dial-based prospecting strategy, KPI tracking tips, and why consistency beats intensity every time! If you're a freight broker, carrier representative, or logistics founder, this is the kind of tactical strategy that can immediately shift your sales game. Want better conversions and a stronger pipeline? Tune in and start doing the work!   About Sean Lyden Sean is the founder and CEO of Systematic Selling, where they help SMB owners and their sales teams in the service trades scale their sales (without the chaos). Sean is a former U.S. Top 25 medium-duty truck sales rep (GMC, Chevrolet, Isuzu brands), has been in sales for 28 years, has handled over 1,200 coaching sessions for founders, owners, and their sales teams, and the co-author of Collaboration Effect on Profit: Overcoming Founder's Syndrome to Achieve Sustainable Success (2024).   Connect with Sean LinkedIn: https://www.linkedin.com/in/seanlyden/ Newsletter: https://www.systematicselling.co/  

The Slow Pitch
Live Sales Coaching Session

The Slow Pitch

Play Episode Listen Later Aug 5, 2025 43:01


“You don't have a marketing problem — you have a sales process gap. And if we don't define what success looks like, how will you ever know if your podcast is working?” In this live sales coaching session, Rob helps podcast strategist Vince Quinn uncover exactly why his sales may not be converting — and what to do about it. It's part therapy, part strategy, and all about helping service-based business owners sell smarter. This is what real sales coaching sounds like. Chapters: 00:00 Introduction to the Live Sales Coaching Session 01:25 Why Most Podcasts Fail (getting to know the client) 04:19 Shifting to B2B Strategy 10:19 Identifying Ideal Clients 15:14 Cold Calling That Works 23:52 Closing Gaps in Sales Process

7 Figure Annuity Sales
The Two Crucial Mistakes Annuity Agents Make With Leads

7 Figure Annuity Sales

Play Episode Listen Later Aug 4, 2025 29:38


In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent's entire lead strategy. These aren't just slip-ups—they're foundational errors that can derail your growth if left unchecked. Many agents pull the plug on a new lead system prematurely, basing their decision on initial impressions rather than measured results. Even worse, they point the finger at the leads themselves—when the real issue could be their sales process. ➡️ In this episode, you'll learn: Why abandoning a lead system too early can kill momentum and waste opportunity The key metrics you need to track to fairly evaluate any lead source How to identify whether the real problem is your leads or your process A framework for giving lead systems a structured, data-driven trial How top producers adapt and improve instead of starting from scratch If you're serious about building a predictable, profitable annuity business, you can't afford to make these mistakes. Caleb gives you the clarity and tools to move forward with confidence.

Revenue Builders
What Top Performers Do with Eric Erston

Revenue Builders

Play Episode Listen Later Aug 3, 2025 7:23


In this short segment of the Revenue Builders Podcast, we revisit the discussion with veteran sales leader and CRO of RegScale, Eric Erston, to unpack what truly sets top-performing sales teams apart. From the importance of laser focus and understanding your ideal customer persona to evolving qualification strategies and leveraging modern tools to decode human motivation — Eric shares hard-won wisdom from decades in enterprise sales and leadership. Whether you're a rep or a revenue leader, this conversation reveals why success depends on where you spend your time — and who you spend it with.KEY TAKEAWAYS[00:00:25] Top performers exhibit relentless focus — not just on numbers but on aligning activity with outcomes.[00:01:10] Teams with process clarity and metric discipline stand in stark contrast to disorganized teams[00:01:52] The “measure twice, cut once” principle applies in sales — especially in qualification and time prioritization.[00:02:16] Beyond BANT: Success requires knowing the ideal company profile and persona profile — both matter deeply.[00:03:14] Not all CISOs are equal — role scope and influence vary by industry and product category.[00:03:54] Many teams ignore the depth of the human behind the persona — a costly oversight.[00:04:16] Use modern tools (social, blogs, panels, LinkedIn) to research what excites and motivates decision-makers.[00:05:36] There's a work persona and a human persona — both drive behavior. Understand them both.[00:06:00] Success in scale comes not from personal talent, but repeatable frameworks others can execute.QUOTES[00:00:25] "Top performers are always focused… focused on what they sell, their metrics, and what success actually looks like.[00:01:52] "Measure twice, cut once — you can't qualify without knowing what success looks like.[00:02:38] "I didn't spend enough time thinking about the role of the human… I thought if you get to the exec, you're good. Well, maybe."[00:03:54] "We know how they're measured — but we rarely go deeper into what drives them as a person."[00:06:49] "As a seller, I could get deals done. But when you're leading a team, you realize you have to teach those nuances."Listen to the full conversation through the link below.https://revenue-builders.simplecast.com/episodes/mastering-sales-leadership-with-eric-erstonEnjoying the podcast? Sign up to receive new episodes straight to your inbox:https://hubs.li/Q02R10xN0Check out John McMahon's book here:Amazon Link: https://a.co/d/1K7DDC4Check out Force Management's Ascender platform here: https://my.ascender.co/Ascender/

The Abundant Accountant
Episode 163 | Case Study | How A $50K Mistake Led To A Sales Breakthrough With CPA Tim Wijtenburg

The Abundant Accountant

Play Episode Listen Later Aug 1, 2025 48:39


A shocking $50,000 mistake led to a major sales breakthrough for CPA Tim Wijtenburg, a turning point that redefined his approach to building a profitable accounting firm. This episode reveals how Tim, after seven years in corporate at a Fortune 150 company and over a decade in tax planning, initially relied on tech solutions and "sales menus" to grow his practice, only to discover a critical missing piece—a robust sales process. Join Tim as he shares his pivotal journey from feeling stuck, isolated, and contemplating a return to corporate life, to doubling client engagements and drastically increasing revenue by understanding client needs and setting clear expectations. This is the real-world story of how Tim transformed a costly misstep into a pathway to abundance, freedom, and finally building the firm he always dreamed of.

Revenue Builders
The Power of a Playbook with Steve McCluskey

Revenue Builders

Play Episode Listen Later Jul 31, 2025 69:35


In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan welcome Steve McCluskey to delve into the essentials of data-driven sales leadership. They discuss why a foundational "playbook" is crucial before implementing metrics, how to balance activity with accomplishment, and the importance of creating a simple, effective operating rhythm. Drawing on extensive experience, Steve shares practical examples, like the "Magnificent Seven" principle, to illustrate how leaders can use data not for micromanagement, but for targeted coaching, developing talent, and ultimately, driving predictable revenue growth.ADDITIONAL RESOURCESLearn more about Steve McCluskey:https://www.linkedin.com/in/stevemccluskey/Watch Force Management's Panel Discussion on AI in Sales Leadership: https://hubs.ly/Q03rlW4ZDownload the CRO Strategy Checklist: https://hubs.li/Q03f8LmX0Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:45] The Playbook: The Foundation of Data-Driven Leadership[00:06:12] The Three Dimensions of Sales Metrics[00:08:30] Balancing Activity vs. Accomplishment[00:13:21] The "Magnificent Seven": Learning from Top Performers[00:19:05] Adapting the Playbook to the Buyer's Journey[00:21:48] Holding Leaders Accountable for New Rep Ramp Time[00:29:45] Rock Management: How to Settle on the Critical Few Metrics[00:34:10] The Importance of a Cross-Functional Operating Rhythm[00:41:02] Why Data is Just the Starting Point for Coaching[00:44:31] Churn, Accountability, and Regretted Attrition[00:46:15] The Criticality of a Rep's First Deal[00:52:19] Management vs. Leadership: It's a Mindset[00:55:01] The Power of Simplicity in Metrics[00:58:12] Getting Emotionally Connected to MeasurementHIGHLIGHT QUOTES"I don't think that data-driven leadership really means anything without that playbook foundation.""One man's micromanagement is another man's success formula. It's just mindset.""The biggest point of leadership is the coaching aspect of it. You're not gonna read a list of metrics and be able to tell somebody what they're doing great... You have to watch the swing.""People don't leave their job. They leave their leaders.""If you can navigate that simply and, and in a, you know, through those metrics, that's so important. But then the second piece... is the difference between management and leadership."

The Profitable Cleaner - DayPorter.com
#199 Inside the Sales Process of a $18M Cleaning Business

The Profitable Cleaner - DayPorter.com

Play Episode Listen Later Jul 30, 2025 28:45


This episode is all about what actually works when it comes to sales in the commercial cleaning industry.Host James Harper just spent a full week on the ground with a $18M cleaning company as they launched a new market - and what he saw changed the game.From how they book walkthroughs to how they do cold walk-ins and follow-up, this episode breaks down a proven playbook that you can start using today—even if you're just getting started.

Path to Mastery
Staying Ahead of a Shifting Real Estate Industry with AI | Marketing & Sales with Sam Trimble

Path to Mastery

Play Episode Listen Later Jul 28, 2025 56:18


Full Name: Sam Trimble Email: sam.trimble@fnf.com Phone Number: +19152697634 Sam helps companies grow. As Vice President of Strategic Growth and Development with Fidelity National Financial, Sam has worked with hundreds of title companies, law firms, and lenders and thousands of real estate agents across the United States, helping them navigate the constantly shifting sectors of marketing, sales, and technology. One size does not fit all, and Sam brings simple, executable, and attainable steps that can help any real estate industry-related business grow its client base and create raving fans of its current customers, regardless of market conditions. Connect with David LINKS: www.davidhill.ai  SOCIALS: Facebook:  https://www.facebook.com/davidihill/ LinkedIn:  https://www.linkedin.com/in/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach  TicTok: www.tiktok.com/@davidihill Instagram: https://www.instagram.com/davidihill  X: https://twitter.com/davidihill   RING LEADER AI DEMO CALL: 774-214-2076   

7 Figure Annuity Sales
How Much Do Annuity Leads Really Cost in 2025?

7 Figure Annuity Sales

Play Episode Listen Later Jul 28, 2025 24:03


In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success. ➡️ In this episode, Caleb covers: What annuity leads actually cost—and why prices vary so widely The difference between cheap leads and valuable opportunities Common traps new agents fall into when buying leads How to assess the true value of a lead beyond the initial price Strategic tips for budgeting, tracking, and optimizing your lead spend This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.