Podcasts about Chief revenue officer

If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to deliver measurable results. You will see exactly how to use AI data analysis to identify your most profitable assets, eliminating shiny object syndrome. We specifically cover the Pareto Principle (the 80/20 rule) and the "Offers + Goodwill x Frequency" framework to predictably scale your existing business.

Hard work doesn't always lead to results. And for many executive leaders, that's the real frustration.In this episode of The Executive Appeal, Alex D. Tremble sits down with Jim Iyoob, President of ETS Labs and Chief Revenue Officer at Etech Global Services. Jim shares how mentorship, servant leadership, and real execution—not just effort—are what truly develop high-performing teams.Starting his career as a call center agent and growing into a global executive, Jim explains how great leaders identify will over skill, invest in the right people, and create systems that drive behavior change at scale.You'll learn:Why will and hunger matter more than raw skill in leadership developmentHow to mentor without overextending your time and energyThe importance of discovery before solving team problemsWhy effort and intelligence don't automatically produce resultsHow servant leadership builds long-term loyalty and performanceThis episode is for you if:Your team is working hard but outcomes feel inconsistentYou're mentoring leaders who say they want growth but don't executeYou want to build a self-driven, accountable leadership pipelineYou're scaling teams across cultures or global environmentsListen now to learn how disciplined mentorship and discovery create teams that execute, not just stay busy.

Worum geht es beim Geschäft mit der Kreativität tatsächlich? Wie müssen in Zukunft Kunden und Kommunikationsagenturen in einer Welt zusammenarbeiten, die immer mehr durch Fragmentierung und Technologisierung geprägt wird? Sollten in einer solchen Welt die Tage des guten alten Briefings nicht besser gezählt sein? CMOs gelten inzwischen auf Vorstandsebene als vom Aussterben bedrohte Spezies. Zudem existieren mit dem Chief Revenue Officer, dem Chief Commercial Officer und dem Chief Growth Officer weitere Häuptlinge, die sich um Märkte und Kunden kümmern wollen. Wie sieht die zukünftige Rolle von CMOs aus?

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what's actually broken in marketing measurement and how leaders can rethink performance in a fragmented world. Matt breaks down why platform-led measurement often misses the mark, how attribution gets messy when multiple touchpoints influence a purchase and why defining “what success really looks like” is the first step most marketers skip. The conversation explores real-world examples—from healthcare to retail—and explains how better attribution, smarter use of AI and stronger human oversight can help teams build trust in their numbers again. If you're responsible for performance, budget allocation or defending marketing results to leadership, this episode will give you a clearer framework for measuring what matters. It's a practical conversation about cutting through the noise, focusing on quality over volume and building measurement strategies that actually reflect how people buy today. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Matt Fanelli: Matthew Fanelli is Chief Revenue Officer at Digital Remedy, where he leads commercial strategy, revenue operations, and go-to-market execution as the company scales its performance-driven media platform. With more than 20 years of experience in digital advertising, Matt brings deep expertise across programmatic media, data strategy, and performance marketing. Prior to Digital Remedy, he served as SVP of Sales at Media Now Interactive, leading data-driven revenue initiatives. Matt focuses on helping brands and agencies drive measurable outcomes through unified, cross-channel performance intelligence. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  

Warren Zenna is joined by Eric Steele, CRO at SIB, to pull back the curtain on the often-chaotic reality of stepping into your first Chief Revenue Officer role. Eric shares why these initial appointments are rarely "sexy" and often come with significant organizational challenges that others might avoid. They discuss the mental shift required to move from a sales leader to a true executive, treating the first role as a critical lab for learning.The conversation digs into the paramount relationship between the CRO and the CEO, which Eric describes as the ultimate unlock for success. He explains how to build a foundation of trust that allows for healthy disagreement and strategic alignment. By positioning yourself as an integrator of the CEO's vision rather than just a department head, you can secure the autonomy and resources necessary to navigate the high-pressure environment of private equity.Eric also highlights the strategic necessity of financial fluency, emphasizing that a CRO must speak the language of the CFO to be taken seriously. They discuss the common friction point of Revenue Operations and why this function must report to the revenue leader to drive growth rather than just board reporting. Eric argues that alignment on EBITDA and margins is just as important as hitting sales targets when you are operating at the C-suite level.The episode concludes with a look at how SIB uses AI-driven "spend ontologies" to help companies find hidden capital. Eric describes how their SpendBrain technology identifies deep errors in invoices—from waste hauling to logistics—allowing CEOs to fund new hires and technology through recovered savings. By combining human expertise with "kinetic cost control," Eric shows how modern CROs can impact the bottom line by turning the tables on a spend-more world.

Send a textFundraising can often feel like chaos, spreadsheets, shifting metrics, donor churn, and constant pressure to hit the next goal. But what if the real breakthrough isn't in more tactics… but in a fundamental mindset shift?In this episode, I sit down with Erik Tomalis, Chief Revenue Officer at Avid and a fundraising leader with more than 20 years of experience and 4,000+ face-to-face donor solicitations. Erik has helped raise millions for healthcare, education, human services, and youth-focused nonprofits and now he's helping organizations simplify and scale their efforts through the first AI-powered Fundraising Operating System built specifically for nonprofits.We explore:What “chaos” really looks like inside fundraising teams—and why it's so hard to cut throughThe hidden costs of transactional donor relationshipsHow to shift from spreadsheets to communityThe 1–2 data questions that actually matterWhy retention breaks down and how to fix it in the first 90 daysHow to empower fundraisers to act with clarity and confidenceIf you want to stop chasing numbers and start building lasting donor relationships, this episode is for you.

In today's minisode, Football coach and author Brian White shares essential leadership lessons on building winning cultures that apply far beyond the field. Brian breaks down why trust must flow both ways, from the individual entering a new organization and from the team itself, and reveals why assimilating into an existing culture before trying to change it is the key to lasting impact. Whether you're a sales leader establishing yourself in a new company, a manager building team cohesion, or a CRO creating a culture where people compete selfishly but give selflessly, this episode delivers actionable insights on peer leadership, the power of direct human engagement, and why the huddle is always more important than the position. Brian White is a veteran Division I football coach, Assistant Coach of the Year, and author of The Locker Room Is Not for Sale. Over 55 years in and around elite programs including Notre Dame, he has coached national champions, developed NFL talent including Heisman Trophy winner Ron Dayne, and built cultures grounded in respect, accountability, and the human touch. Resources mentioned: The Locker Room Is Not for Sale by Brian White The Qualified Sales Leader by John McMahon Want to know how top-performing organizations create a culture of consistent success? Check out Force Management's guide to the Predictable Revenue Framework:  https://hubs.li/Q03-T6NH0 Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Most restoration companies are sitting on thousands of past customers and doing absolutely nothing with them.In this episode, Clinton sits down with Alex Nghiem, Chief Revenue Officer at Epic180, to break down a simple but powerful idea:Your CRM is either a gold mine or a graveyard.If you've been in business for 5+ years, you already have a built-in revenue source. Past water losses. Mold jobs. Fire cleanups. Carpet cleaning. Duct cleaning. Crawlspace work. These customers already trust you.So why aren't you marketing to them?Alex explains:Why most restoration CRMs are full of untapped revenueHow to turn non-emergency services into consistent cash flowThe real cost of responding 10 minutes too late to a new leadThe difference between speed-to-lead and speed-to-conversationHow AI can handle follow-up without adding staffHow some companies are generating 5–6 figures from their existing databaseIf you're tired of feast-or-famine revenue…If you want more predictable cash flow…If you'd rather monetize relationships you've already built instead of constantly chasing new leads…This episode will change how you look at your customer database forever.Listen in and learn how to turn your existing contacts into your own internal revenue engine.-----Want to see how Epic180 can help your restoration company grow?Get a free gift here:https://epic180.com/giftLooking to generate more high-quality leads that turn into onsite visits and jobs?Book a discovery call with the Water Restoration Marketing team:https://waterrestorationmarketing.com/discovery-call/

What happens when AI stops being treated like a tool and starts being hired like an employee?In this episode, we sit down with Gabe Larsen, Chief Revenue Officer at Atonom (formerly known as Signals), to explore a bold reframing of AI agents as “cloud employees” hired on salary to perform specific job roles.Rather than selling software seats or charging per conversation, Atonom packages AI as role-based digital workers. You hire an AI SDR, a customer service rep, or a recruiter. You coach them and you measure their output. And if they do not perform, you let them go.Gabe explains why the traditional SaaS model failed to deliver outcomes, how AI agents are shifting from tools to teammates, and why pricing AI like a human employee simplifies adoption. We dive into multi-channel AI employees, autonomous multi-agent systems, role-based templates and the realities of scaling AI across sales, customer service and recruiting.Gabe also shares his views on the broader AI market, where Signals sits relative to other AI players and why he believes multi-channel autonomy is a key differentiator.Show notesFind out more about Atonom: https://atonom.ai/Follow Gabe Larsen on LinkedIn: https://www.linkedin.com/in/gabelarsenFollow Kane Simms on LinkedIn: https://www.linkedin.com/in/kanesimmsDownload our exclusive report on how AI agents keep CX stable when volume explodes: https://vux.la/scaleTake our updated AI Maturity Assessment: https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio&utm_campaign=vuxconsulting25Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimms Hosted on Acast. See acast.com/privacy for more information.

Episode Notes In this conversation, Michael Duning reflects on how leaders think about pace, not just in terms of hitting targets, but sustaining teams over time. He explores the role of adaptability, clear priorities, and communication in setting a pace that supports both performance and well-being. Our Guest: Michael Duning Michael Duning is the Chief Revenue Officer at PlaytestCloud, where he leads the go-to-market organization across sales, marketing, customer success, and research enablement. PlaytestCloud helps game studios and publishers run fast, high-quality player research at scale—so teams can make better product decisions, reduce development risk, and build games players actually want. Michael has spent his career in high-growth SaaS, focused on turning strong products into predictable, scalable revenue engines. References: Michael Duning Linkedin profile Listen to the next Episode All Podcast Episodes

In this episode, Debra Jaeger, SVP and Chief Revenue Officer at Mount Sinai, shares how she is unifying fragmented revenue operations, improving cash collections and denials, and leveraging AI, predictive analytics, and workforce development to modernize the revenue cycle and enhance the patient financial experience.

There's no shortcuts to a winning sales culture. When leaders compromise standards for convenience, talent, or short-term wins, they erode the very foundation that sustains performance over time. Brian White joins John Kaplan and John McMahon to unpack why elite teams are built on respect first, why trust is collective (not individual), and why commitment without conditions is the only kind that lasts. Drawing from decades inside championship locker rooms, Brian outlines what it takes to build peer-led accountability, accelerate young talent, demand excellence without demeaning people, and create environments where pride replaces entitlement. This conversation is for revenue leaders who want to build a long-lasting high-performance culture that goes beyond incentives.Brian White is a veteran Division I football coach, Assistant Coach of the Year, and author of The Locker Room Is Not for Sale. Over 55 years in and around elite programs including Notre Dame, he has coached national champions, developed NFL talent including Heisman Trophy winner Ron Dayne, and built cultures grounded in respect, accountability, and the human touch.Resources mentioned:The Locker Room Is Not for Sale by Brian WhiteThe Qualified Sales Leader by John McMahonWant to know how top-performing organizations create a culture of consistent success? Check out Force Management's guide to the Predictable Revenue Framework: https://hubs.li/Q03-T6NH0Key takeaways from this episode:16:53 – Why respect, not trust, is the true starting point of elite team culture25:55 – The human touch as a competitive advantage, not a soft leadership tactic35:27 – Caring is competence, and why pride is earned through preparation and standards40:54 – Why three clear values outperform forty two vague ones47:48 – How peer leaders, not titles, protect the integrity of the locker room55:06 – You don't rise to the occasion, you fall to your level of preparation01:02:06 – Why great leaders get talent in front of experience and refuse to hide behind youth 01:06:22 – Why direct engagement eliminates fear and prevents cultural drift Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this 5 Insightful Minutes episode, Maia Josebachvili, Chief Revenue Officer of AI at Stripe, joins Omni Talk to break down what retailers are really saying about Agentic Commerce — and how the conversation has shifted dramatically in just six months. From fraud concerns to discoverability challenges, Maia explains how Stripe is helping merchants navigate the AI agent landscape with the tools they need to stay in control, stay competitive, and sell through AI agents without rebuilding their entire commerce stack.

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, guest host and resident talent expert Jenn Hahn, joined Chris and Anne to discuss: Converse employees being instructed to work from home ahead of layoffs and restructuring at the struggling Nike brand (Source) Co-op launching a gender pay gap toolkit ahead of new UK regulations (Source) Target and Albertsons testing conversational advertising inside ChatGPT (Source) American Eagle building its largest creator community yet with a rewards-based micro-influencer program (Source) Independent convenience stores deploying AI voice insights across 5,200 locations (Source) And Stripe's Chief Revenue Officer of AI, Maia Josebachvili, stopped by to give us 5 Insightful Minutes on how retailers can set themselves up for success in the new world of agentic commerce. PLUS — in partnership with Quorso, and together with Jenn, we handed out this month's OmniStar Award to Kristin Popp, Executive Vice President of Woodman's Food Market and President of Women's Grocers of America, fresh off being named Woman of the Year at the NGA Show. There's all that, plus curling drama at the Winter Olympics, Robert Duvall's Mount Rushmore, and what one thing from 2016 our hosts would bring back. Music by hooksounds.com #RetailNews #Converse #Nike #ChatGPTAds #RetailPodcast #OmniTalk #AmericanEagle #MicroInfluencer #ConvenienceStore #AIRetail #AgenticCommerce #Stripe #GenderPayGap

In this episode of the CRO Spotlight, Warren Zenna sits down with Miya Mee-Lee Dias, Co-Founder of Beyond The Script, to discuss a transformative approach to sales training. Miya shares her unique background blending health science with performance arts, explaining how traditional methodologies often fail because they ignore the human element. She introduces the concept of the "sales gym," where reps practice role-plays like actors preparing for a scene, stripping away bad habits to build authentic character and confidence in their delivery.Warren and Miya dive deep into the parallels between professional acting and high-performance sales. They explore the idea that every salesperson brings personal "baggage" and history that influences their communication style. Miya explains that true proficiency isn't about memorizing lines but about internalizing the script to project a genuine persona. The conversation highlights the importance of adaptability, showing how top performers maintain a "beginner's mind" and remain open to molding their approach regardless of their experience level.A critical portion of the discussion centers on the elusive trait of coachability. Miya reveals her methods for identifying whether a rep is truly ready to learn, often spotting resistance through subtle cues like tone of voice and body language. The dialogue challenges Revenue Leaders to look beyond metrics and address the holistic human factors driving performance. They discuss the necessity of understanding a rep's intrinsic motivations and personal history to unlock their full potential and drive sustainable behavioral change.As technology automates more transactional aspects of business, Warren and Miya argue that human connection and emotional intelligence are becoming the ultimate competitive advantages. They emphasize that modern CROs must develop the "muscle" to have difficult, personal conversations with their teams to foster trust and growth. The episode concludes with a look at the intersection of creativity and business, encouraging leaders to embrace a coaching mindset that empowers their organizations through genuine human development.

Melissa Swisher is Chief Revenue Officer at SkySafe, a company delivering the intelligence organizations need to detect, analyze, and act in today's increasingly complex airspace environment. SkySafe specializes in airspace intelligence — providing real-time drone detection, analytics, and forensic capabilities that help organizations determine whether a drone is authorized, where it originated, how it's flying, and in some cases, who is operating it. The company works with state agencies, public safety organizations, and major event operators to bring greater visibility and accountability to the skies above critical infrastructure and large public gatherings. As Chief Revenue Officer, Melissa leads SkySafe's strategic partnerships and revenue growth initiatives, helping expand the company's footprint across government and commercial markets. She brings extensive C-level experience, having played key roles in two successful IPOs — SuccessFactors and Castlight Health — as well as multiple strategic acquisitions. Prior to SkySafe, she co-founded Socrates.ai, which was recently acquired by Simpplr. Known for building high-performing teams and driving customer-focused growth, Melissa combines operational expertise with a deep understanding of scaling emerging technologies. In this episode of the Drone Radio Show, Melissa discusses the evolution of airspace intelligence, the biggest gaps in current drone defense systems, what new legislation means for local law enforcement, and how organizations are preparing for large-scale global events in an era of rapidly expanding drone activity.

In this factual episode, Nicholas Loise, Founder of Sales Performance Team, shares how to build scalable sales teams and integrate marketing for growth. If you struggle with duct-tape sales processes and being stuck in selling, you won't want to miss it.You will discover:- How to align sales and marketing to avoid silos and boost revenue.- Why creating playbooks turns average reps into consistent performers.- What avoiding "one" dependencies like single salespeople prevents risksThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizNicholas Loise is a seasoned sales leader, entrepreneur, and marketing executive with a proven track record of helping small to midsize businesses improve their sales and marketing systems. Having served as Vice President of Sales, President, and Chief Revenue Officer, Nick specializes in building integrated processes and playbooks that drive growth, profitability, and long-term customer value. His experience spans from startups to Fortune 100 companies, where he has revamped sales structures, developed business development strategies, and enhanced customer retention.Want to learn more aboutNicholas Loise' work at Your Sales Recruiter? Check out his website at https://salesperformanceteam.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Mike Oitzman and Gene Demaitre recap their recent trip to attend the Manifest tradeshow in Las Vegas. The show features vignettes from the show floor with executives from many of the industries most innovative warehouse and supply chain robotics companies. Show timeline 8:12 - Zoox autonomous taxi trip recap 6:20 - News of the week 14:33 - Manifest Recap with Gene Demaitre and Mike Oitzman 34:08 - Interview with Sankalp Arora, CEO, Gather AI 41:58 - Interview with Ben Gruettner, Chief Revenue Officer, Robust.AI 49:28 - Interview with Owen Nicholson, CEO, Slamcore 54:21 - Interview with Mason Cole, VP Sales, Slip Robotics 1:00:55 - Interview with Steven McKinley (COO) and Jim Leifer (CEO) with Ambi Robotics 1:10:00 - Interview with Jackie Wu, CEO, from Corvus Robotics 1:16:40 - Interview with Kevin Damoa, founder and CEO Glid Technologies 1:22:37 - Interview with Eric Miller, cofounder and CEO of Autopallet ### – SPONSOR – Download the 2026 State of the Robotics Industry Report: https://www.therobotreport.com/state-of-robotics-industry-report-2026/

In this episode of the Thread Podcast, Justin Vandehey sits down with Elizabeth Herbst-Brady, Chief Revenue Officer of Condé Nast, to explore how one of the world's most iconic media companies is navigating transformation in the age of AI.Elizabeth shares lessons from her career spanning media, advertising, and technology, including leadership roles at Yahoo, Snap, and Viacom, and explains why trusted brands, human creativity, and editorial authority are becoming more valuable, not less, as AI accelerates content creation.The conversation covers how Condé Nast is using AI responsibly to enhance, not replace premium content, how revenue teams are being unified across advertising, commerce, subscriptions, and live events, and what it takes to lead teams through constant transformation with curiosity, accountability, and gratitude.This episode is a masterclass in modern GTM leadership at the intersection of creativity, technology, and trust.Chapters 00:00 – Welcome & Elizabeth's Career Journey From media and entertainment to technology and back to Condé Nast.04:40 – Why Condé Nast, Why Now The opportunity to lead revenue at an iconic, trust-driven brand.07:30 – AI and the Future of Premium Content Why AI can't replace human creativity, taste, and editorial authority.11:45 – Creation vs. Curation in an AI World How Condé Nast separates content creation from AI-powered enhancement.15:30 – Using AI to Improve Consumer Experience Real examples from Bon Appétit and The New Yorker.19:30 – Why LLMs Reward Credibility Over Volume How AI changes the economics of SEO, expertise, and originality.23:40 – Unifying Revenue Across Silos Bringing advertising, commerce, subscriptions, and events into one revenue org.27:50 – Leading Through Transformation Elizabeth's leadership framework: curiosity, accountability, and gratitude.32:30 – What's Next for Condé Nast & Premium Media Why trusted brands will accelerate over the next 12–24 months.Key Highlights & TakeawaysAI should enhance content, not replace human voice or judgment.Trust, credibility, and editorial authority are premium assets in an AI era.LLMs reward expertise and originality, not volume or SEO tricks.Revenue transformation requires visibility, shared data, and cohesion across teams.The best leaders embrace constant change with curiosity and accountability.Premium media's value proposition strengthens as information becomes noisier.

At ITEXPO / MSP EXPO in Fort Lauderdale, Doug Green, Publisher of Technology Reseller News, spoke with Jon Brinton, Chief Revenue Officer at Crexendo, about the company's latest announcement: the launch of the Crexendo Marketplace. Crexendo is also a member of the Cloud Communications Alliance (CCA). Crexendo, a unified communications service provider, merged with NetSapiens five years ago, bringing together a robust UCaaS platform now powering approximately 240 service providers globally. That ecosystem supports nearly 7.5 million users—a number that has grown more than fourfold since the acquisition. The new Crexendo Marketplace builds on that momentum by delivering a centralized, frictionless application store for certified integrations and third-party solutions. “What we've now released is a Crexendo Marketplace,” Brinton explained. “If you think about it like the Google Play Store or the Apple Store, it's an application store that somebody can go to download, activate or integrate with applications that are certified for our platform.” Through one-touch provisioning, service providers can enable integrations such as mobile dialer support, analytics, Microsoft Teams connectivity, and Crexendo's AI-powered receptionist and orchestrator, Cairo—all without complex implementation paths. The Marketplace reinforces Crexendo's sessions-not-seats licensing model, which allows MSPs and service providers to own their customer relationships while building equity in their businesses. Brinton noted that AI-driven add-on applications are driving significant incremental revenue, often far exceeding traditional per-user UCaaS pricing. “Some of these AI applications… may be worth four to five to ten times that in monthly revenue to our partners,” he said, underscoring the opportunity for higher-margin growth. As innovation accelerates across the cloud communications landscape, Crexendo continues to invest heavily in platform development and ecosystem expansion. With its annual NetSapiens user group meeting scheduled for Austin later this year, the company remains focused on empowering partners with tools, integrations, and community support to compete—and win—in an evolving market. Visit https://www.crexendo.com/

Are you actually growing your product, or just stacking signups that never turn into usage?A lot of teams get stuck there. More registrations feel good, but it's not the same as real usage, paid adoption, and a pipeline you can trust. And now with AI in the mix, it's easy to create more activity without getting more signal.In this episode of B2B SaaS Marketing Snacks, hosts Stijn Hendrikse and Brian Grav bring on their first guest, Alex Laventer.Alex has spent years in growth roles in B2B SaaS, including leading growth at DataStax and now leading go-to-market work on an AI agent product at IBM.The conversation gets practical fast, what “growth” really means, and how teams split (or combine) growth marketing and product growth.You'll walk away with a clearer way to measure growth, how to set up tracking you can rely on, and where AI can help (and where it tends to distract), including lead scoring and workflow automation.In this episode, you'll learn:Why signups mislead growth conversationsWhere teams lose signal without trackingHow PQLs connect product and marketingPerspective on sales assist with PLGExample: AI-assisted lead scoring workflows By the end, you'll know what to measure, what to ignore, and what to fix next so “growth” stops being a vague label and starts being a real operating system. Resources shared in this episode:BSMS 88 - Why founders overestimate PLG, and what VCs should check before investingBSMS 23 - Product led growth vs. sales led growthThe Foundation of a Successful SaaS GTM (Go-to-Market) Strategy T2D3 CMO MasterclassSubmit and vote on our podcast topicsABOUT B2B SAAS MARKETING SNACKSSince 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.Meet our Marketing Snacks Podcast Hosts: Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of KalungiAs a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft's Office platform.Brian Graf: CEO of KalungiAs CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing. Visit Kalungi.com to learn more about growing your B2B SaaS company.  

If you've ever wondered why ambulatory EHRs feel stuck in time, you're not alone. A lot of clinicians and IT leaders have been waiting for signs of real movement, and this conversation surfaces why the shift may finally be underway.In this interview, Troy Wasilefsky, Chief Revenue Officer at Greenway Health, talks about the stagnant EHR market, the practical roles AI can play inside physician practices, and why owning both the clinical record and the automation layer matters. He shares direct feedback from customers, where AI helps most, and how the architecture of EHR systems is finally catching up to long-promised functionality.Where do you see AI making the biggest near-term difference in ambulatory care? Drop your thoughts in the comments.

Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful results beyond the install. In this episode, we're sharing an App Talk interview where David Murphy speaks with Lee Aho, Chief Revenue Officer at Perform[cb]. Lee explains how outcome-based user acquisition models help brands move past surface-level metrics like CPI and focus instead on the downstream events that actually define quality — from registrations and deposits to trades, wagers, and long-term value. Today's topics include: How outcome-based user acquisition shifts optimization from installs to the actions that truly define user quality The role of CPI and CPE models — and why they aren't competing approaches when paired with the right down-funnel signals Using cross-program data and pattern recognition to drive more predictable and scalable UA performance Why keyword conquesting remains one of the most effective ways to accelerate organic lift through paid investment How rewarded environments and structured pilot programs can unlock high-intent users and long-term partnerships Links and Resources: Lee Aho on LinkedIn Perform[cb] website Business Of Apps - connecting the app industry Quotes from Lee Aho “We're only getting paid for net new users, so all of our optimization centers around the outcomes that brands tell us are their leading indicators of quality.” “When you're looking at hundreds of programs, you're not just seeing what happened — you're starting to see what's about to happen.” “Brands want user acquisition that scales in a predictable way, and that's where performance-based models can really help.” Host Business Of Apps - connecting the app industry since 2012

Today's minisode features Chris Degnan, former CRO of Snowflake. In this clip, Chris explains what it really takes to grow with a company as it scales, and why earning your role does not stop once the title changes. He shares how treating every quarter like a 90-day contract, staying open to feedback, and knowing when to shift from grinding in the business to building leaders helped him navigate board pressure and scale through hypergrowth.If you're a sales leader navigating rapid growth, or questioning how to evolve without losing your edge, this is a perspective worth hearing.Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped build the company from zero to more than $1B in consumption revenue. He is known for his expertise in scaling go-to-market organizations through early-stage ambiguity, enterprise expansion, and consumption-based selling models.Connect with Chris:LinkedInFrom Zero to Billions: How Snowflake Scaled its Go-to-Market Organization by Denise Persson & Chris DegnanResources mentioned:Multiple Myeloma Research Foundation Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Send us a textOn the latest episode of the Stories to Create podcast, Cornell Bunting sits down with Jacquelyn Mosier—a builder, problem-solver, and someone who's learned to trust her gut, especially when it keeps tapping her on the shoulder about the same issue.Jacquelyn talks about how ForgeOps didn't start as a company—it started as a feeling. Over and over, she watched smart, capable teams struggle. Not because they weren't good at what they did, but because their systems weren't talking to each other. Information got stuck. Hand-offs fell apart. And things quietly went wrong long before anyone noticed the job was off track.She could've ignored that feeling. A lot of people do. But she didn't. She leaned into it—and trusted the right people to help her build something better.That leap led to ForgeOps, where she's now Co-Founder and Chief Revenue Officer. ForgeOps is creating a job coordination operating system that lives where construction meets operations. Jacquelyn's role covers revenue, partnerships, positioning, and investor relationships—but for her, it's about more than numbers. It's about protecting the vision and making sure what they build actually works in the real world.She also shares about Jack-IT Consulting, another company she founded to help businesses cut through the tech noise, choose the right tools, and actually use them. No shelfware. No overcomplicated systems. Just tech that does what it's supposed to do.What really drives her?Seeing patterns others missBuilding with intentionChoosing people over egoTurning intuition into real, working systemsJacquelyn believes the best companies are built when leaders really listen—to the data, to the people in the field, and to themselves.In this episode, she also opens up about growing up in a small town called Shelbyville, Illinois, navigating challenges within her family, and eventually moving to Florida to escape the cold and start fresh.If you're building something meaningful, figuring things out as you grow, or wrestling with problems that don't have easy answers—this conversation is for you. Support the showThank you for tuning in with EHAS CLUB - Stories to Create Podcast

Luigi Mallardo joined Woffu as an early angel investor and later became CRO, helping founder Miguel Fresneda shape a practical SaaS growth path. Based in Barcelona, Spain, Woffu has built a modern cloud-based time and attendance platform for SMEs and mid-market companies, replacing legacy tools and spreadsheets with a focused, mobile-first workforce solution. Starting from just €2K MRR, Luigi led growth first through inbound, then outbound, and partner channels, increasing average revenue per account five to seven times. By 2025, the company reached nearly €500K in monthly recurring revenue, or about €6M ARR, with more than 50 employees and profitable, efficient growth across Spain. Woffu sold to Visma in 2022 following a multi-year, proactive exit strategy, with a total reported value of €20–30M including the 3-year earnout. Luigi shares how early focus, diversified revenue, and optionality shaped every decision. His biggest lesson: clarity about your endgame determines your strategy early on, including your growth model and many other important decisions. Key Takeaways Strategic Focus - Choosing one clear use case and market unlocked faster growth than chasing horizontal HR suite ambitions across Europe. Optionality First - Designing for multiple future paths gave founders leverage rather than forcing a sale based solely on valuation. Revenue - Layers Inbound, outbound, and partners created resilience while steadily raising average contract value and predictability. Exit Readiness - Warming buyers years early turned selling into a strategic process rather than a rushed financial event. Customer Success - Investing deeply in retention created low churn and made Woffu more attractive to long-term acquirers. Builder Mindset - Great CROs zoom in and out, connecting go-to-market execution with strategy, culture, and long-term outcomes. Quote from Luigi Mallardo, Chief Revenue Officer at Woffu "We chose our focus of ICP and focus of use case, to reduce the space of market optionality to get more business optionality. You see what I mean?  "The advice I give most often is to focus, which doesn't mean to close off the option of having more verticals forever, but you need 75% or 80 % of your pipeline on where you are already monetizing and building traction. And then you leave that 20 % of pipeline to do experimentations in a new vertical. "It's one of the historical challenges, especially with young founders: the feeling of losing opportunities if they decide and don't do everything. But you are losing opportunities if you go too wide and you don't focus. Just be patient, postpone, and focus on what works." Links Luigi Mallardo on LinkedIn Woffu on LinkedIn Woffu website Podcast Sponsor – Lighter Capital This podcast is sponsored by Lighter Capital. In the last 15 years, Lighter Capital has helped over 600 software and SaaS founders secure simple, non-dilutive financing to grow a little faster—without giving up any precious equity or board seats to investors.  Simple debt funding from Lighter Capital can range from $50K to $10 million, with straightforward terms, no personal guarantees or covenants, and up to a 4-year payback period. Go to LighterCapital.com to apply and get a quick pre-qualification. Then talk with their experienced team to create a practical funding plan to achieve your goals.  The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

Building a company from the ground up is rarely clean, fast, or glamorous. It requires leaders who are willing to earn their role repeatedly, adapt faster than the business evolves, and stay grounded in customer reality even as pressure to scale intensifies. In this replay of one of our favorite Revenue Builders Podcast conversations, Chris Degnan shares what it actually took to help build Snowflake from pre-product uncertainty into a billion-dollar revenue engine. Drawing on his experience joining the company two years before general availability, Chris breaks down the stages of growth, the discipline required to identify real product-market fit, and the leadership mindset needed to scale teams, go-to-market motion, and accountability without losing velocity or culture.Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped build the company from zero to more than $1B in consumption revenue. He is known for his expertise in scaling go-to-market organizations through early-stage ambiguity, enterprise expansion, and consumption-based selling models.Connect with Chris:LinkedInFrom Zero to Billions: How Snowflake Scaled its Go-to-Market Organization by Denise Persson & Chris DegnanResources mentioned:Multiple Myeloma Research FoundationIf you're responsible for scaling a go-to-market organization, drive predictability at scale with Force Management's Predictable Revenue Framework. Get the free guide: https://hubs.li/Q03-T6NH0Key takeaways from this episode:05:10 – Why joining an early-stage company means earning your role every quarter, not relying on past success or title10:25 – How defining a narrow and honest ideal customer profile creates momentum, while chasing outliers quietly destroys focus and capital16:45 – Why velocity and enterprise selling must coexist, and how overcommitting to one creates instability as companies scale20:05 – How coachability and adaptability determine whether leaders grow with the company or get replaced as scale increases21:55 – Why consumption-based selling demands accountability beyond the deal, and how reps must own customer success to earn full value26:30 – Why resisting the urge to replace leaders too early preserves institutional knowledge and strengthens culture during scale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine. Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption. What You'll LearnHow revenue strategy and revenue systems work together to drive resultsWhy enablement is a cross-functional translation layer, not just trainingWhat it means for RevOps to move from reporting outcomes to surfacing signalsWhere AI delivers the most value when embedded in daily workflowsThe first alignment levers CROs should focus onHow to recognize when AI adoption stalls before impact shows upResources MentionedSeismicSatya Nadella Microsoft Dynamics 365 Salesforce AgentforceMicrosoft CopilotIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Negotiation and sales are often treated as tactical skills. Something leaders do at the end of the process, armed with tricks, pressure, and leverage. In this conversation, Todd Caponi makes the case that this mindset is outdated—and increasingly damaging for leaders operating in a world of transparency, information abundance, and long-term accountability.Todd draws on his experience as a former Chief Revenue Officer, his deep study of the history of sales and negotiation, and his latest book, Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust, to challenge conventional wisdom about how deals actually get done. His core argument is simple but provocative: people don't make decisions because they're convinced. They decide when they can predict outcomes. And most leadership behaviors unintentionally undermine that predictability.The conversation explores why traditional negotiation tactics—holding cards close, creating artificial urgency, treating the deal as the finish line—erode trust precisely when it matters most. Todd explains how many of these practices emerged from a very different economic era and why they fail in today's interconnected, reputation-driven environment.At the center of the discussion is Todd's Four Levers framework, which reframes negotiation as a leadership system rather than a personality trait. Instead of games and pressure, the framework focuses on transparency, trade-offs, and shared understanding—creating better decisions for both sides and reducing internal friction across leadership teams.This episode is not about becoming a better negotiator in the traditional sense. It's about how leaders create trust, predictability, and long-term value—whether they are working with customers, boards, partners, or their own leadership teams.Actionable TakeawaysYou'll learn why leaders don't win decisions by persuading harder—but by helping others predict outcomes more clearly.Hear how treating the deal as an “early milestone,” rather than the finish line, changes how leaders approach trust and accountability.Discover why many pricing and negotiation conflicts inside organizations have less to do with money and more to do with unclear decision logic.Learn how Todd's Four Levers framework creates flexibility without sacrificing consistency or trust.Hear why fake urgency and short-term pressure often backfire, even when they appear to work in the moment.Explore how transparency speeds up the right decisions while quickly ending the wrong ones.Understand why predictability is an undervalued leadership asset—and how it affects forecasting, resourcing, and alignment.Learn how sharing constraints, rather than hiding them, can turn resistance into partnership.Connect with Todd CaponiTodd Caponi WebsiteTodd Caponi LinkedInFour Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and Lasting Trust Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers. Chapters: 00:00 - The Replacement: How I fired myself  01:45 - The Audit: What a Marketing Team actually does 05:15 - The "Chief Revenue Officer" Agent 08:45 - The Input: Giving AI my 26 years of data 14:00 - The Campaign: Filtering out the "Lazy People" 17:21 - The Results: 62 Trials from a "failed" experiment 23:00 - The Upsell: How AI found "Free Money" in my funnel

Tom Forsberg is the Chief Revenue Officer at Big Think Capital, where he leads revenue growth across the firm, including its syndication investment platform. As a founding team member, he has been instrumental in shaping the company's success by aligning all revenue-generating departments. Prior to Big Think Capital, Tom was a Sales Manager at a national telecommunications company, consistently earning President's Club recognition. A Bryant University graduate with a Bachelor's degree in Finance, Tom was a Division I lacrosse captain and All-American athlete. He is known for his client-centric approach, commitment to earning trust, and focus on long-term relationships. Outside of work, Tom enjoys wakeboarding, snowboarding, and spending time with family. During the show we discuss: The range of business funding solutions Big Think Capital offers and who they're best suited for How the end-to-end application and approval process works, from intake to funding Typical funding timelines and how quickly businesses can access capital The criteria used to evaluate businesses, including options for less-than-perfect credit How Big Think Capital maintains transparency around rates, fees, and repayment terms How dedicated funding specialists help business owners choose the right product Ongoing support, repeat funding, and preparation for future rounds of capital Resources:https://bigthinkcapital.com/  

Mary O'Carroll kicks off a new era of Pearls On, Gloves Off - independent, sponsor-curious, and still laser-focused on what's actually changing in legal. Her first guest in this new chapter is the person many listeners will recognize instantly: Alex Su. Former litigator, ex-legal tech sales leader, early "legal influencer," and now Chief Revenue Officer at Latitude. This episode is a blunt conversation about the gap between buying innovation and actually using it. Mary and Alex dig into why legal excellence by itself doesn't deliver business value, why so much AI adoption is still "innovation theater," and why integration (not hype) is the make or break factor for legal tech, legal services, and legal careers. In this episode The core thesis: Legal excellence alone doesn't cut it. If a lawyer, ALSP, or AI tool isn't embedded in the workflows, it won't stick. AI reality check: 2025 was the year of "buying"; 2026 will be about renewals, retention, and ROI. CLM is back: "Agents will replace workflows" didn't land (yet). Real SaaS infrastructure still matters, and AI works best layered into it. Disaggregation/right-sourcing is accelerating: Big Law moves upmarket, expanding room for ALSPs, flexible talent, and tech-enabled delivery. The Innovator's Dilemma for firms: Dropping "lower-value" work can erode stickiness, and invite new providers to move up the chain. Training is the looming issue: As work shifts and automates, the profession has to rethink where reps and apprenticeship come from. For those thinking seriously about legal transformation, technology, and where the industry is headed, this conversation lays out what actually matters next. Follow Mary on LinkedIn Rate and review on Apple Podcasts  

Send us a textIn this episode, we sit down with Dan Brink, Chief Revenue Officer at Fleet Owl, to discuss how mid-sized fleets are navigating the complex intersection of tradition and technology. As a third-generation trucker, Dan brings a unique perspective on why the "freight recession" is hitting hard and how operational AI is becoming the secret weapon for survival in 2026.We dive deep into the rising threat of cargo fraud—including the infamous "lobster heist"—and explain how modern TMS (Transportation Management Systems) are moving beyond simple data entry to become proactive security and profitability tools.In this episode, you'll learn:How to differentiate between AI "hype" and actual operational tools.Strategies for mid-sized fleets to maintain margins during a market downturn.Why legacy systems are leaving your cargo vulnerable to sophisticated fraud.The future of port logistics and the role of Navy-grade efficiency in trucking.TIMESTAMPS: 0:00 - Introduction: The State of Trucking in 2026 0:45 - Dan Brink's Journey: From 3rd Gen Trucker to Tech Leader 03:12 - Why Mid-Sized Fleets are Feeling the Squeeze 06:40 - AI vs. The Hype: What "Operational AI" Actually Means 10:15 - The $400K Lobster Theft: How Cargo Fraud is Evolving 14:50 - Legacy TMS vs. Modern Tech: Why Your Software is a Liability 19:30 - Navigating the Freight Recession: Practical Survival Tips 24:05 - The Future of Fleet Owl and Port Logistics Efficiency 28:45 - Closing Thoughts: Keeping the Industry Human in a Digital AgeConnect with Fleet Owl:

Kelley Hippler is a seasoned Chief Revenue Officer with more than 20 years of global commercial leadership experience. She specializes in driving sustainable revenue growth and transforming sales organizations through strategic planning, disciplined execution, and people-first leadership. Kelley is known as a data-driven and accountability-centered leader who builds scalable teams aligned around a shared vision and clear outcomes.She spent 23 years at Forrester Research and, during her five years as Chief Sales Officer, helped grow company revenue by 51% through organic and inorganic strategies, reaching a company high of $538M in revenue and a $1.13B market cap. Kelley is deeply passionate about developing talent, building cultures of ownership, and driving measurable business impact. Her leadership mantra is: People. Plan. Align. Execute. Win.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Kelley Hippler to explore how authenticity, alignment, and disciplined execution drive modern sales success. Kelley shares insights from her extensive executive leadership experience, including how strong sales and marketing alignment, intentional planning, and people-first leadership create sustainable growth.The conversation highlights the evolving buyer journey, the importance of meaningful customer interactions, and how AI and technology are reshaping sales workflows. Kelley offers practical guidance for sales leaders and professionals on maximizing effectiveness, improving qualification discipline, protecting time, and building trust-centered sales cultures that consistently perform.KEY TAKEAWAYSAuthentic, agenda-free selling builds stronger long-term trust with buyers.Revenue growth starts with people—empowered, aligned sellers drive results.Sales and marketing alignment must be demonstrated through shared action, not just words.Time is a seller's most limited asset and must be protected intentionally.Today's buyers are largely through their journey before engaging sellers—value must show up fast.Strong qualification and disqualification discipline improves win rates and efficiency.AI and technology should support effectiveness, not replace authentic human connection.Culture carriers often outperform quota chasers over the long term.HIGHLIGHT QUOTESSelling from the heart really comes down to leading with authenticity and not an agenda. It's about showing up as a human being first.The best sellers I've come across in my career weren't just quota crushers, but they were actually culture carriers.Your people at the end of the day are the ones who drive your results. I may be a chief revenue officer, but I'm not the one driving revenue.Taking the call is the worst thing you can do. You are wasting that person's time. The best thing you can do is let a seller know if it's not the right time.

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris delivers a packed show covering the biggest stories shaping trucking and logistics right now. From major winter weather threats hitting the East Coast to regulatory crackdowns, air cargo shifts, fraud concerns, and carrier shutdowns, Malcolm breaks down the headlines that matter most to the freight economy. The episode also features a triple-threat lineup of industry leaders: Dan Brink, Chief Revenue Officer at Fleet Owl, dives into AI-driven dispatch, TMS innovation, and how technology is helping small and mid-sized carriers scale efficiently. Jason Douglass, VP of Community & Engagement at PCS, brings an unfiltered, driver-first perspective on the “driver shortage,” pay transparency, community building, and the future of trucking in 2026. Charles Masters, Co-Founder & CEO of Supply Veins, shares his journey from military service to startup founder and explains how fixing communication—not just sourcing—is transforming fleet procurement. ⁠Watch on YouTube⁠ ⁠Subscribe to the WTT newsletter⁠ ⁠Apple Podcasts⁠ ⁠Spotify⁠ ⁠More FreightWaves Podcasts⁠ #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of WHAT THE TRUCK?!?, host Malcolm Harris delivers a packed show covering the biggest stories shaping trucking and logistics right now. From major winter weather threats hitting the East Coast to regulatory crackdowns, air cargo shifts, fraud concerns, and carrier shutdowns, Malcolm breaks down the headlines that matter most to the freight economy.The episode also features a triple-threat lineup of industry leaders: Dan Brink, Chief Revenue Officer at Fleet Owl, dives into AI-driven dispatch, TMS innovation, and how technology is helping small and mid-sized carriers scale efficiently. Jason Douglass, VP of Community & Engagement at PCS, brings an unfiltered, driver-first perspective on the “driver shortage,” pay transparency, community building, and the future of trucking in 2026. Charles Masters, Co-Founder & CEO of Supply Veins, shares his journey from military service to startup founder and explains how fixing communication—not just sourcing—is transforming fleet procurement. Watch on YouTube Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices

Tara Clever is the Chief Revenue Officer at MarginEdge, a restaurant management and bill payment platform that leverages automation and AI to streamline restaurant operations. Under her leadership, MarginEdge has marked its 10-year anniversary by reaching major milestones, including onboarding its 10,000th restaurant customer and expanding its AI-powered product offerings. Tara brings a unique blend of sales, operations, and marketing experience, with a background in DTC and B2B growth, and focuses on customer-centric alignment and operational clarity to drive scalable go-to-market outcomes. In this episode… Restaurant tech is evolving fast, but building a real revenue engine in this space takes more than just clever software. It requires understanding the operators behind the businesses, the shifting market, and where growth can either leak or accelerate. So what actually separates companies that scale from those that stall? For Tara Clever, the key lies in treating marketing and sales as one unified system, not two separate worlds. Drawing from her DTC growth instincts, she explains that revenue only works when every part of the funnel stays aligned and accountable. Her perspective shows how obsessing over customer feedback, human connection, and pipeline fluency can turn restaurant technology into something that truly drives lasting business impact. In this episode of the Revenue Engine Podcast, host Alex Gluz is joined by Tara Clever, Chief Revenue Officer at MarginEdge, to discuss building revenue engines in the restaurant technology space. They explore aligning sales and marketing, applying DTC funnel discipline to B2B growth, and creating fast customer-driven feedback loops. Tara also shares why scalable human connection matters even more in an AI-powered world.

James Hatfield, Chief Revenue Officer at LiveSwitch, returns to The Side Hustle Squad Podcast for a catch-up conversation on everything that's new since his last appearance. We dive into how LiveSwitch is evolving, what they're seeing in the market, and how their technology continues to support modern businesses with real-time video and communication solutions. A great update episode packed with insights on growth, innovation, and what's coming next.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #275, we welcomed Sagi Reuven, Chief Revenue Officer at Deepdub based in Tel Aviv, Israel. Deepdub is the enterprise voice infrastructure powering AI in production. Deepdub built their credibility in the most demanding voice environments in the world: Hollywood studios, global broadcasters, and premium content pipelines where voice quality, emotional accuracy, and reliability are non-negotiable.Deepdub enables zero-shot voice cloning, voice-to-voice, ADR, accent control, and ultra-low latency delivery designed for systems that operate live, at scale, and in front of real customers.Get started here> https://deepdub.ai/ FYI even better if you let them know that CXC sent you their way!In this episode, Sagi and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #275 Highlight Reel:**1. Personalize for problems, not people.2. Keeping top talent by building smarter teams3. AI's impact on leadership & strategy4. The Partnership Economy is here5. Changes to prepare for in the work placeClick here to learn more about Sagi ReuvenClick here to learn more about DeepdubHuge thanks to Sagi for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode of Sales Is King, host Dan Sixsmith kicks off the show's 10th year and the launch of a brand new studio with a powerhouse guest: Andrew Brown, Senior Vice President and Chief Revenue Officer at Red Hat. Andrew shares how Red Hat is driving double‑digit growth with its hybrid platforms, automation, and AI capabilities—while staying anchored in long‑standing values like freedom, courage, commitment, and accountability. He also breaks down how AI is really changing sales, what separates top sellers from the middle of the pack, and why “happy customers” is his simple, non‑negotiable definition of success.​Red Hat's growth engines in 2025Three core platforms: Enterprise Linux, OpenShift (containerization/virtualization), and automation.​Why true hybrid (on‑prem, private cloud, hyperscalers) is resonating with customers globally.​The acquisition of Neural Magic and how Red Hat is playing in AI inference.​Values that customers actually feelHow Red Hat's long‑standing values—freedom, courage, commitment, accountability—show up through products and people, not posters.​Stories from customer visits (including India) where clients proactively praise the team, not just the tech.​The call to become CRO and first 90 daysHow Andrew was tapped from IBM by Rob Thomas to run “anything that touches revenue” at Red Hat.​Why he changed almost nothing at first: two ears, two eyes, one mouth—used in that ratio.​Moving the organization from “growing” to truly unlocking the next growth curve, with alignment on one vision and one belief.​What really separates top sellers from the middleActive listening as a true differentiator—probing pain, impact, and outcomes versus just hearing words.​Never settling: aiming beyond the renewal, operating on the “front foot,” and treating success and failure the same way.​A sports mindset: being ready for the clutch moments, orchestrating stakeholders, and failing at least 50% of the time but getting back up.​How AI is reshaping sales at Red HatBuilding and buying: Red Hat's own AI assistant embedded in sellers' workflow (Slack → CRM opportunity creation) plus tools like People.ai to free managers from data validation and focus them on coaching.​The big challenge: not building AI models, but getting them into production at scale with governance, cost control, and the right deployment (cloud vs. on‑prem).​Why only a small percentage of AI projects show real value today—and what needs to change.​Channel and ecosystem as revenue multipliersWhy a significant share of Red Hat's revenue runs through partners and how they're enabled pre‑ and post‑sales.​Technical certifications, revamped partner programs, and advisory boards to keep value and alignment high.​Customer success and value realizationConsolidating scattered customer success pockets into a central, technical CS team that engages the day after the contract is signed.​Focus on hands‑on deployment, embedding Red Hat tech in customer architectures, and rescuing under‑utilized hybrid commitments.​The direct link Andrew sees between CS, value realization, and recurring revenue uplift.​Andrew's personal journey and leadership lessonsFrom aspiring soccer player to IBM intern to CRO at Red Hat.​Doing an MBA nights/weekends to bridge technology and business outcomes in C‑level conversations.​Early “bad” first management role and learning from white‑space, door‑to‑door style selling.​Influences from Lou Gerstner and other mentors: keep it simple, communicate clearly, don't define your life only by work.​Andrew Brown is Senior Vice President and Chief Revenue Officer at Red Hat, where he leads all revenue‑touching functions globally across sales, services, and ecosystem partners. Prior to Red Hat, Andrew spent nearly three decades at IBM in a variety of technical, sales, and leadership roles, combining a deep technology background with a strong commercial track record.​

Recorded live at Cloud Connections in Delray Beach, Doug Green, Publisher of Technology Reseller News, spoke with Jon Brinton, Chief Revenue Officer at Crexendo, about how artificial intelligence is reshaping voice communications—and why 2026 may mark a turning point for the industry. Brinton described what he sees as a “renaissance of voice.” After years in which enterprises attempted to push customer interactions toward chat, email, and other less personal channels, advances in AI are restoring the central role of voice conversations. Modern AI applications, he noted, are making voice interactions more natural, more efficient, and more valuable—reintroducing clarity and immediacy into customer communications strategies. That vision is reflected in Crexendo's recent product launch: CAIRO, an AI-powered receptionist and operator introduced earlier this year. Integrated directly into the NetSapiens platform, CAIRO is designed to give organizations of all sizes access to a highly capable, natural-language AI voice interface. Unlike generic AI assistants trained on external datasets, CAIRO is driven by each organization's own data, enabling fully customized interactions for businesses ranging from medical practices and school districts to local retailers. Brinton explained that CAIRO supports real-time, conversational voice interactions in multiple languages, including English and Spanish, with the flexibility to switch languages during a call. The AI can answer questions, route callers to departments, and assist with tasks such as scheduling—while always allowing seamless escalation to a human when needed. This blend of automation and human handoff reinforces voice as a core channel rather than a legacy one. From a channel perspective, Brinton emphasized that CAIRO represents a significant opportunity for Crexendo's partners. The solution is available both within Crexendo's VIP offering and to its global NetSapiens licensee community, which includes approximately 240 service providers serving more than seven million users worldwide. Partners can brand and bundle CAIRO as part of their own UCaaS offerings, creating new value-added revenue streams while enhancing customer experience. CAIRO is commercially available today and includes advanced features such as transcription and sentiment analysis, giving organizations deeper insight into customer interactions even after calls are completed. More information about Crexendo and its AI-powered communications solutions is available at https://www.crexendo.com/.

Ryan Norys is the Chief Revenue Officer at Tottenham Hotspur. This is a candid conversation about the commercial fortunes of the club as it brings the front of shirt sponsorship to market at a time of genuine uncertainty.Spurs finished 17th last season. Commercial revenue grew 40% in three years. That tension runs through the entire discussion.Norys' journey to Spurs was via City Football Group, WME, the LA Dodgers and Miami Dolphins. Now he's navigating the post-Levy era, the post-Son era, and a Premier League shirt market about to be reshaped by the gambling ban.Why do the naming rights to the Tottenham Hotspur Stadium remain unsold, six years after coming to market?  What do the London NFL games actually look like from the US side? How commercial revenue climbed while league position collapsedThe governance shift under Vinai Venkatesham and what it signals to partnersWhy Tottenham stopped actively selling stadium naming rightsThe honest assessment of life after Son Heung-minLocal versus global fandom and what football clubs actually know about their audiencesThe view from Miami when the NFL comes to LondonBuilding value around what you can control when you can't control team performance Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 500 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.

The future of aesthetics is looking more digital—and more wellness-driven. Chad Sawyer, Chief Revenue Officer of DrWell, shares how technology is reshaping patient care.DrWell, the new evolution of the Build My Bod platform, helps providers streamline wellness and weight loss programs, from GLP-1s to peptides and longevity treatments. Chad explains how asynchronous consultations—where patients complete medical forms online and get quick approvals—are helping practices compete with big brands.Hear about the rise of wellness medicine and how it's bringing new patients into aesthetic practices. Find out why telehealth, automation, and integrated tech are the next big drivers of growth in aesthetics.Recorded live at the ASPS Annual Meeting in New Orleans.About Chad SawyerChad Sawyer is the Chief Revenue Officer at Dr. Well, a rebrand of BuildMyHealth, where he helps aesthetic and wellness practices integrate price transparency, virtual consultations, and modern patient engagement tools. With a background in medical marketing at Crystal Clear Digital Marketing and PatientNow, Chad has become a respected industry voice in tech-driven growth strategies for aesthetic medicine. He's passionate about advancing accessibility, compliance, and innovation across the aesthetics and wellness industries.Learn more about DrWellFollow DrWell on Instagram @drwellrxConnect with Chad on LinkedInGuestChad Sawyer, Chief Revenue OfficerDrWellHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City

In this episode of Clover, I sit down with Rosa Yupari, former Chief Revenue Officer turned fractional CRO and sales advisor, to talk about what actually drives sustainable revenue growth — and why so many companies stall long before they realize it.Rosa shares her journey from engineering into sales, scaling teams to nearly $100M in revenue, and eventually stepping away from corporate leadership to build a practice rooted in mentoring, coaching, and real-world strategy. This is a candid, tactical conversation for founders, revenue leaders, and women navigating high-stakes leadership roles.In this episode, we cover:Why small behaviors — not big strategy shifts — often determine whether revenue scales or stallsHow “family culture” can limit sales performance, and what healthy collaboration really looks likeThe biggest mistakes founders make with early sales hires and enterprise expansionWhat strong sales leadership looks like in tough markets — and how managers actually motivate teamsHow AI is changing the way sales leaders analyze deals, coach teams, and stay strategic

In this episode, Mark Roberge, author of the upcoming book The Science of Scaling, breaks down why so many companies fail to evolve their Ideal Customer Profile (ICP) despite changing market conditions—and reveals the surprising truth: it's emotional decision-making, not data, holding them back. Discover the game-changing "green, yellow, red" framework that separates truly ideal customers (those with high lifetime value) from those draining your resources, and learn how to strategically reallocate your team's efforts to maximize retention and expansion. Plus, explore how getting your ICP right doesn't just boost sales—it aligns your entire organization, from marketing and product development to customer success, creating a powerful go-to-market engine that drives real scaling.Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably. Connect with Mark: Stage 2 CapitalResources mentioned:The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably:The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally. Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail. Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shifts in marketing, but many brands are finding that the playbook from traditional digital advertising doesn't quite translate. We'll explore why simply plugging in programmatic tools isn't the silver bullet it's promised to be, how to navigate the internal budget battles between trade and media teams, and what it really takes for AI to deliver on its potential in a retail context. To help me discuss this topic, I'd like to welcome, Dave Simon, President of In-Store Marketplace at ISM. About Dave Simon David Simon, EVP of Advertising for Mood Media and President of Vibenomics and In-Store Marketplace (ISM), is a seasoned ad tech executive with extensive experience driving programmatic advertising growth across mobile app, CTV and web platforms. As former Chief Revenue Officer at Fyber, he led the mobile app ad monetization platform from $100 million to $500 million in revenue before its acquisition by Digital Turbine. His career spans leadership positions at Moloco, Jounce Media, Verizon Media, Vidible (acquired by AOL), Turn, Right Media and Yahoo. Simon specializes in programmatic strategy, marketplace development and bridging supply-demand gaps in retail media advertising. Dave Simon on LinkedIn: https://www.linkedin.com/in/davidjsimon/ Resources ISM: https://instoremarketplace.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Scaling often looks like momentum on the surface: more pipeline, more headcount, more pressure from boards and capital. But underneath? Many leaders feel the strain of decisions moving faster than their systems can support. In this conversation, Mark Roberge sits down to unpack why scaling is not a milestone, but a system that must be intentionally designed and continuously recalibrated. Drawing on his experience as HubSpot's founding CRO, a Harvard Business School lecturer, and the author of The Science of Scaling, Mark offers a clear, data-driven perspective on how leaders can move beyond reactive growth and build systems that scale with intention.Mark Roberge is the founding Chief Revenue Officer of HubSpot, a senior lecturer at Harvard Business School, co-founder of Stage 2 Capital, and the author of The Science of Scaling and The Sales Acceleration Formula. He is widely known for helping companies design go-to-market systems that scale sustainably. Connect with Mark: Stage 2 CapitalResources mentioned:The Science of Scaling by Mark RobergeThe Sales Acceleration Formula by Mark RobergeForce Management resources on scaling predictably:The Predictable Revenue Framework: Guide for LeadersKey takeaways from this episode:04:45 Why scaling too early, often triggered by capital of board pressure, creates more downstream problems than it solves09:20 Why your ideal customer profile is defined by who your sellers actually close, not what's written in your pitch deck12:43 Why revenue is a misleading indicator of product-market fit (and what leaders should pay attention to instead)13:58 The critical difference between product-market fit and go-to-market fit, and why skipping the latter derails scale19:36 How using leading indicators of retention removes guesswork from growth decisions40:02 Why top-down revenue targets fail, and how bottoms-up capacity planning creates sustainable scale53:55 Why Mark chose to donate all book proceeds to mental health, and why leadership conversations must make room for humanity Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

In this season premiere of The Data Chief podcast, host Cindi Howson sits down with three industry leaders to unpack what's next for AI, and the concrete moves data and AI leaders need to make in 2026—many of which are detailed in ThoughtSpot's Top Data & AI Trends of 2026 ebook.Get ready for a deep dive into:Agentic AI goes mainstream with Paul Baier, CEO and Co-Founder of GAI InsightsAI-ready data and the rise of the AI manager with Jennifer Belissent, Principal Data Strategist at SnowflakeScaling agents with trust and control with Rory Blundell, CEO of GraviteeConsider this your field guide to navigating AI in 2026.Key Moments:Agentic AI Goes Mainstream with Paul Baier, GAI Insights (1:50): Paul Baier, CEO and Co-Founder of GAI Insights, explains why enterprises that already have GenAI in production are pulling decisively ahead, how agentic AI is reshaping enterprise operating models, and why leadership alignment and AI literacy will determine winners in 2026.AI-Ready Data and the Rise of the AI Manager, Jennifer Belissent, Snowflake (19:16): Dr. Jennifer Belissent, Principal Data Strategist at Snowflake, breaks down why data quality, transparency, and governance remain the foundation of AI success, and why the next critical enterprise skill is learning how to manage AI agents as part of the workforce.Scaling Agents with Trust and Control with Rory Blundell, Gravitee (35:11): Rory Blundell, CEO of Gravitee, shares how the agentic era is redefining API integration, why most enterprises are stuck at early AI maturity stages, and how agent management and security frameworks will unlock real action in 2026.Key Quotes:“Yo u have to treat AI as a capability and not an IT project.” - Paul Baier“ Transparency as a requirement is not slowing down adoption. It's actually accelerating it.” - Jennifer Belissent“My prediction is that companies that adopt robust security frameworks in 2026 will be the companies that accelerate fastest.” - Rory Blundell MentionsGAI Insights' Corporate Buyers Guide to Enterprise Intelligence ApplicationsHarvard Business Review: GAI Insights' WINS FrameworkGravitee's AI Readiness CurveThoughtSpot's Top Data & AI Trends of 2026 ebookGuest Bios Paul BaierMr. Baier is the CEO and principal analyst at GAI Insights. Mr Baier co-authored 4 articles about enterprise GenAI that were featured in Harvard Business Review and MIT Sloan Management Review. He was appointed an Executive Fellow at Harvard Business School and is a Forbes contributor. He is a seasoned software entrepreneur with two decades of experience and multiple exits. Related to AI, he was VP of Product at First Fuel Software, an enterprise AI company for 5 years. He holds an MBA from Harvard and a BA from Kenyon College.Jennifer BelissentAs Principal Data Strategist, Jennifer advises Snowflake customers on data and AI strategy and best practices in building world-class organizations. Previously, she spent over a decade as a Forrester Analyst, and has held management positions in tech sales and marketing, designed urban policy programs, taught secondary school math as a Peace Corps volunteer, and earned a Ph.D. in political science from Stanford University and a B.A. in econometrics from the University of Virginia.Rory BlundellRory Blundell is the CEO of Gravitee. He joined the company in March 2020, first as Chief Revenue Officer, before becoming CEO in September 2020. Prior to Gravitee, Blundell led SnapLogic's EMEA expansion from a technical sales perspective, overseeing significant growth in EMEA revenues over three years. Prior to SnapLogic, he was the CEO and founder of Velinko, a UK software and consultancy company for the legal and accounting sectors. Hear more from Cindi Howson here. Sponsored by ThoughtSpot.

In this episode of Scratch, Eric sits down with Adrian Rosenkranz, Chief Revenue Officer at Webflow, to explore how AI is fundamentally changing the way brands grow, compete and get discovered. As large language models reshape how people find and evaluate products, Adrian argues that marketing is shifting from a game of clicks and traffic to a game of relevance and answers, where your website, content and brand have to work for both humans and machines at the same time. We're effectively marketing to bots at this point! They dig into what this means in practice for CMOs, from how SEO and content strategies need to evolve, to why many AI initiatives stall inside large organisations. If you're currently trying to bring AI to your marketing team (Who isn't?) then Adrian has some practical guidance and perspectives to share to ensure that your AI initiatives actually deliver something valuable.  The conversation also goes beyond tools and tactics into leadership, creativity and culture. Adrian reflects on lessons from Salesforce, the importance of narrative and design thinking, and why creativity, taste and speed of adaptation are becoming the true sources of differentiation in an AI-native world. It's a wide-ranging discussion about how marketing, growth and brand leadership need to evolve for the next era of the web.Watch the video version of this podcast on YouTube