Podcasts about gameguru

Mert Çamur leads the user acquisition and creative marketing teams at GameGuru, a casual and hyper-casual mobile game publisher based in Istanbul, Turkey. In this episode, Mert shares how he decides which international markets to prioritize and how much of his marketing budget to allocate when launching a casual or hyper-casual mobile game. He also shares his biggest pieces of advice to mobile marketers who are making the switch from working with publishers to self-publishing.Questions Mert Answered in this Episode:How do you optimize your app based on user behavior in different countries and regions?How do you prioritize regions when it comes to games?How do you decide how to allocate your marketing budget?What have been the hardest markets to break into?What advice would you give other marketers who are considering making the switch from working with publishers to self-publishing? What are some things you wish you'd known beforehand?What are your thoughts on creative strategies for international markets?Do you have a favorite country to break into? Least favorite?Timestamp:1:38 Mert's career journey3:04 About GameGuru5:00 Tracking the right events6:16 Marketing to different geos8:07 Deciding what countries to prioritize9:24 How to allocate your marketing budget10:35 The hardest market to break into?12:18 Making the switch to self-publishing13:45 When to localize your creative strategy15:46 Favorite countries to break intoQuotes:(6:20-6:36) “With our campaigns we try to reach users from different cultures, income groups, genders, education levels, and interests. That's why we differentiate our creative strategy, media planning, and monetization strategy according to countries.”(9:30-9:43) “The first issue you should pay attention to when you're allocating your budget between countries is can you allocate a budget that meets the minimum learning threshold in the networks in which you're working?”(12:18-12:22) “Be brave – Make mistakes and learn from your mistakes.”Mentioned in this Episode:Mert Çamur's LinkedInGameGuru

В этом эпизоде вместе с Павлом Ручкиным (GameGuru) и Владимиром Сечкаревым (StopGame) разбираемся в границах AAA-гейминга, влиянии маркетинговых исследований на содержание видеоигр, как изменился язык индустрии, почему в индустрии полюбили сюжеты про сопротивление, а также почему мы так долго сидим в редакторах персонажей и фоторежиме Cyberpunk 2077. 00:00:50 — Что такое AAA-игра, как работает продвижение и продажа фантиков в трейлерах; 00:10:35 — Лучшие маркетинговые практики, Playboy и особое отношение к процессам в AAA; 00:18:20 — Новые игры — старые концепции. Почему прыжок в The Last of Us Part II — важная деталь; 00:33:30 — Как «аддиктивные игры» стали «иммерсивным опытом» и почему большой маркетинг стал говорить об играх; 00:40:00 — Кто посоветовал Кену Левину поместить мужика с дробовиком на обложку Bioshock Infinite, и как рынок мыслит доноров и детракторов; 01:00:00 — Видеоигры как рынок фантазий и чем творчество Фумито Уэды отличается от клонов Ico и Shadow of the Colossus; 01:19:50 — Почему игры на PlayStation 1 были разные, а PlayStation 4 — одинаковые; 01:30:30 — Зачем позиционировать игры «от противного» и о лукавстве Хидео Кодзимы; о фоторежиме в Cyberpunk 2077 и культуре селфи в эпоху COVID; 01:50:25 — Почему так популярны сюжеты про сопротивление, а наши враги часто носят униформу; 02:24:40 — Фидбэк и ответы на вопросы слушателей; Контекст выпуска 30 лучших маркетинговых кампаний видеоигр: https://www.bestmarketingdegrees.org/30-successful-video-game-marketing-campaigns-ever/ YT-канал Crowbcat: https://www.youtube.com/user/CrowbCat Выпуск подкаста КДИ об аудитории видеоигр: http://dtf.ru/6815-podkast-kak-delayut-igry-zainteresovyvaem-investora-i-izdatelya Статья Polygon о влиянии маркетинговых исследований на видеоигры: https://www.polygon.com/features/2016/3/2/11107742/how-market-research-changes-your-games Видео Hbomberguy с анализом Sonic the Hedgehog: https://www.youtube.com/watch?v=3Oco4WYRdaU

This week we may be Snax less but StatusFooo and GameGuru are here to talk about both gaming evolution as an industry and the effect of said evolution on us personally

Welcome back Souper Friends! As we know competition breeds innovation and we all benefit from that! This week finds Apple throwing punches at Amazon and Google, event photographers get the FriiDesigns TriLens Holder to make life easier and AMD Ryzen continues to impress. But wait, there's more! We get into some great talk about gaming with the Analogue NT Mini, GameGuru shows us some gameplay from a couple new games and Dwayne “The Rock” Johnson shares a glimpse at a new movie based on the classic game, Rampage. Not to mention a ton of great zombie puns so buckle up, it's going to be a wild ride! Apple's Siri speaker could be announced at WWDC in June Apple fires back and Alexa and Google Home may have some new competition coming soon. It's been leaked that the new device will debut at WWDC and may share design elements with the old Mac “Trash Can”. Will Apple slap down Amazon and Google or is the war just heating up? FriiDesigns TriLens Holder As a photographer do you ever struggle with what to do with the extra lenses you have bouncing around your camera bag? You can't leave them home because you need them while you are shooting but it can be a pain trying to find a comfortable and convenient solution to carrying them with you. With a brand new kickstarter set to end in just a couple days, Frii Designs may have the perfect solution in their new TriLens holder, but is it all it's cracked up to be? Latest AMD Ryzen chipset drivers are good news for Windows 10 64-bit users AMD Ryzen continues to battle the mighty Intel and has continued to come out swinging with some great news for Windows 10 64-bit users. Competition is essential in any industry, but especially so within the tech world, can AMD take a significant piece of Intel's pie? Analogue NT mini Did you miss out on the NES Classic Console? Never fear, for the low low price of just $450 you can play all of the original NES/Famicom cartridges all in glorious 1080P and a full wireless controller setup! Game Guru YouTube Channel Check out Jason's gameplay review of Axiom Verge and subscribe to his channel while you're there! Dwayne Johnson Reveals New Rampage Movie Plot Details April Fools joke at the end of April? No such thing! “The Rock” and director Brad Peyton bring us the story of three animals injected with a serum that makes them grow uncontrollably and they try to destroy the world. Sound familiar? No? Think back to the classic game of the same title, Rampage. How about now? Also starring Negan himself, Jeffrey Dean Morgan, Malin Akerman, Joe Manganiello and Moonlight Oscar nominee Naomie Harris, will this one be worth the wait or one to pass on? Cool Site of the Day: Hemmingway App Polish up your writing to be more direct and concise, all for absolutely free! HackerTyper Ever wanted to look and feel like a hardcore hacker, this site can absolutely do the trick! Rapture-Palooza: Fun Anna Kendrick movie about the end of the world.

Join your hosts; sponsored gamer Scott Bull and Jennifer Jacker-Bull as they welcome their special guest Lee Bambers, CEO of The Game Creators Ltd., as they discuss their newest product; GameGuru and how it's changing the way that novices and experts alike are creating games on the PC.

This week donation drive supporter Gameguru joins Shawn, Julian and Elysium to talk future tech!

В новый выпуск мы пригласили главного редактора одного из самых крупнейших и посещяемых игровых интернет-ресурсов Рунета GameGuru.ru — Максима Фомичёва. Мы побеседовали о приходе Максима в проект, о работе над порталом, о сотрудничестве редакции с крупнейшими игроками игровой индустрии и о многом другом. В программе: — Кто такой Максим Фомичёв? — Как он попал на портал GameGuru.ru? — Что сейчас представляет собой GameGuru.ru для пользователя? — Как происходит работа над ресурсом? — Как редакция проекта сотрудничает с разработчиками и издателями игр в России и за рубежом? — Новые форматы рекламы и мероприятий для взаимодействия пользователей и рекламодателей. — Некоторые технические подробности из работы портала. — "Яблочные" девайсы и игры для них.