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Guest - Tiffani Bova - Global, Customer Growth, Sales and Innovation Evangelist at Salesforce and host of the What’s Next Podcast Tiffani Bova joins us on the Catalyst Sale Podcast this week to discuss innovation within the sales profession, customer experience, taking ownership of your personal development, and “What's Next” in sales and customer success. Have you thought about the transition from optimization to transformation to reimagining the customer experience? Customers and prospects are looking for sales professionals who understand their objectives, needs, requirements, and their business. Successful sales professionals do right by the customer, and build relationships for the long term. Questions addressed What does it mean to “Reimagine” sales? How does diversity impact sales and team success? What does “how you sell matters” mean? “What's Next”, and what is Tiffani excited about in sales, customer experience, and technology? What will the best brands do in the future? Key Takeaways Innovation comes when you reimagine the business and the customer experience. There is a technical consideration when it comes to team diversity, it's not just about gender or experience. Diverse teams may also include AI/Machines as well as a human component. As a sales professional, you control how you interact with your customers, how you communicate, how you serve them. The greatest salesperson is the customer who advocates on behalf of the organization. Build trust, you have to earn the right to ask your customer/prospect for help. Advice for Founders - get better at sales Advice for Sales Professionals - invest in your personal development Advice for Everyone - get comfortable with technology. Show Links Tiffani’s LinkedIn Profile - https://www.linkedin.com/in/tiffanibova Tiffani’s Twitter - https://twitter.com/Tiffani_Bova Huffpost article - http://www.huffingtonpost.com/author/tbova-657 Tiffani's Website - http://tiffanibova.com/ What's Next Podcast - https://itunes.apple.com/us/podcast/whats-next-with-tiffani-bova/id1262213009?mt=2 ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform. Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do. Sales is a Thinking Process.
How do we come up with a new idea? Gert Garman facilitates brainstorming sessions and uses innovation processes to bring new ideas to light. “Gert” Garman is the owner of Broad Perspective, LLC. Previously, she was the Director of the Collaborative Design Center at Valencia College. Prior to that, she was a Creativity and Innovation Catalyst for Disney Destinations, where she facilitated brainstorming sessions and trained fellow Cast Members in Disney’s Innovation Toy Box for the Disney Parks and Resorts worldwide. Gert has a long history of creating immersive experiences and breakthrough thinking results through her work with Orlando Mayor Buddy Dyer and as an Assistant Athletics Director for the University of Central Florida Knights. She is certified as a facilitator in the Creative Problem Solving (CPS), Think X, Four Sight and Five Faces of Genius processes. Show notes at http://hellotechpros.com/gert-garman-people/ Key Takeaways Innovation is a process - trust the process and trust the facilitator It takes the right people to make an innovation session productive The best ideas come from different levels of an organization or outside views - don't just bring in leadership Ego and status quo can get in the way of innovation Build a Human Library - bring in "naïve experts" and get their perspectives Don't judge people or their ideas - create an environment of trust Break groups of people up out of their comfortable units (friends) and put them with strangers Sit people in circles to create eye contact and conversation Set up brainstorming sessions online to generate ideas across the organization If an idea has merit and a lot of conversation around it, then put a group together to discuss face-to-face Name all the stakeholders and get their input on paper Watch for themes to come up and group ideas together Make sure you're working on the right problem Not trying to solve something too big that is unattainable Not so specific it is really just an actionable list of tasks Give people permissions to be creative and to have "dumb" ideas Determine what success looks like, then back into it through planning We have Rivers of Thinking and they are wide and deep due to our experience We must learn how to jump into new rivers Practice "freshness" - go for a walk, listen to different music, try new things To accomplish something new, we must do things differently Resources Mentioned Think Better: An Innovator's Guide to Productive Thinking by Tim Hurson (Listen on Audible) Sticky Wisdom: How to Start a Creative Revolution at Work by Dave Allan The Five Faces of Genius: Creative Thinking Styles to Succeed at Work by Annette Moser-Wellman Design Thinking by d.school at Stanford Creative Problem Solving (CPS) Think X Four Sight