Podcasts about manifest london

Today, on the PRmoment Podcast, I'm talking to Julian Obubo, brand strategy director at Manifest London about "How to be an anti-racist company."Julian is a member of the leadership team at Manifest and, I know, has been a vital part of the agency's impressive growth in recent years.As has long been discussed, the diversity stats in PR are embarrassing with approximately 92% of the sector describing themselves as British White.If you’d like to understand more about the diversity challenges and the solutions to PR’s diversity problem, here are a whole bunch of diversity articles, podcasts, and videos where we've discussed the topic.Here are a few highlights of what Julian and I discussed:04.53 mins Why Julian believes the typical approach to improving diversity and inclusion is broken.06.55 mins Why one of the fundamental problems with the slow progress in the area of diversity is the lack of understanding of how interconnected the various issues are.09.30 mins As individuals, as companies and as a society we need to start thinking, educating, and acting differently.12.06 mins Why, as a society, our definition of racism is too narrow.16.05 mins Why racism is usually about how our all of our subconscious behaviours make BAME people feel - rather than far-right uneducated skinheads18.44 mins How did the term “not the right fit” ever become an accepted term within the interview process?21.00 mins A recognition that it’s difficult to hire BAME PR people at the moment - because there are not enough of them! But also a recognition that an effective PR team needs to mirror the society it communicates to. 25.10 mins Julian talks about Manifest’s reasons for signing up to the Blueprint process.27.20 mins Why Julian likens the attempts to increase the diversity of the PR sector to "mopping up and drying the floor without ever trying to fix the leak." 29.10 mins Why, when CVs of black people turn up in your inbox, you know you’re making some progress.31.35 mins If you’re at the start of your journey to increase the diversity of your PR firm - where do you begin?32.00 mins Why we all need to educate ourselves by understanding the sources of racism and lack of diversity in our society.37.02 mins Julian explains why he believes PR’s diversity has gone backwards in recent years.42.55 mins How our narrow definition of racism means that we fail to socialise with diverse groups. This means we are not able to recognise our own microaggressions and subtle racist behaviour within ourselves and our society.44.40 mins The difference between anti-racism and non-racism.45.52 mins How does PR start to increase its diversity? And realistically, what impact is likely in the short term (12-18 months), medium-term (2-5 years) and long term (5 years +?).

Creativity. What is it exactly? Can it be clearly defined? Can it be taught? Can it be measured?In episode 9 of Fresh Meet we tackle the nebulous and endlessly fascinating concept of creativity with the help of John Harrington, PR Week UK Deputy Editor, Alex Myers, CEO and Founder of Manifest, and Julian Obubo, Brand Strategy Director at Manifest London who is handing over hosting duties to actress and Manifest London PR Assistant, Holly Atterton.Whether you consider yourself a 'creative type' or not, this is a discussion you don't want to miss

This week on the PRmoment Podcast I’m pleased to welcome founder and CEO of Manifest Alex Myers. Manifest is a self defined brand communications agency and has a fee income of £3.5m.   Manifest has grown by 70% in the last financial year and has offices in London, New York and Stockholm.   Here is a summary of what Alex and I discuss:   How Alex got into PR PR outside of London and the burgeoning Huddersfield PR scene! Why Alex, a northern lad, set up his PR firm in London How the start of Manifest London came about through a mixture of naivety and bravado Whether Alex regrets initially having two other partners in Manifest Why Alex enjoys managing a business How, unwittingly, Manifest has taken a creative approach to building the business – from deciding what computers to use, to developing an appraisal system, to hiring new staff. How having children has changed the way Alex manages Manifest Why Alex found having a boss more stressful than being a boss How the hierarchical structure of large businesses can prevent a collaborative approach How Alex learnt the importance of brand communications over product-focused communications What was the genesis of Manifest’s approach to communications? Why communications is now the product for brands – and will define whether your customers buy your product Why modern communications is about building communities around brands How did Alex grow Manifest by 70% last year Why Manifest seeks out brands that will allow it to do the type of work it wants to do Why hires from outside of PR are vital to how Manifest has grown Why Manifest pays new employees £1,000 if they want to leave in the first three months How finding out new ways to think helps Alex come up with new ideas. Why a mix of cultures in a PR firm is vital to coming up with relevant ideas Why Alex believes everyone is creative – some people have just had it taught out of them Alex discusses his views on a “Shoreditch” approach to creativity How the Manifest offices in New York and Stockholm came about

In the fifth episode of Fresh Meet, we flip the script on the “How I Made It” interview genre. Instead of chatting with CEOs and founders with decades of experience, we have an illuminating chat with three Manifest colleagues on their fascinating journeys into PR. We hear from Liana Bignall, Senior Account Executive at Manifest London on the challenges of making the transition from Australia to London. Moll Levine, Campaign Manager at Manifest New York talks about the importance of finding one’s passion. Namuli Katumba, Account Manager at Manifest London recalls the epiphany that led her to switch careers and become an intern in her thirties. All three stories can serve as inspiration to young people interested in studying and entering the PR and comms industry, those in the early stages of their careers and those who are considering a career switch.

We’re going international in the third episode of Fresh Meet. We tackle, on a broad level, the nature of PR and integrated communications in the US and USA. We discuss how the media landscape in both countries informs and impacts how we do our jobs. Finally, we unpack what British and American clients expect of their agencies and the creative process. To make sense of all of this, we enlist the help of our New York office heavyweights: Director, Jessica Becker and Account Manager, David Watsky. Manifest Group’s Global Business Director Ali Maynard also joins to provide a transatlantic perspective.

We’ll be discussing whether the current model of influencer relations is sustainable, we’ll be future gazing at what this industry could look like in 5 to 10 years’ time and we’ll debate and unpack the term itself: Influencer? What does it mean? What should it mean? Should we still be using it? We're joined by Manifest's influencer expert Niamh Kelly and two "influencers" Millie Cotton and Marta "A Girl Who Travels"