Podcasts about influencer relations

Lured Up Podcast 340: Meeting With NianticLive Streamed on - 3/15/25Publish Date - 3/19/25This was quite the week in Pokémon GO. With the Community reeling from the news of the sale to Scopely. The amount of uncertainty and emotion is at an all time high. With feelings spanning the entire spectrum of thought, some Trainers remain concerned with cautious optimism, while others think this will spell out the demise of Pokémon GO as we know it. While our perspective is definitely to be optimistic while calling it like we see it, we had some of our concerns and doubts eased a bit after meeting with Niantic for a Q&A session to discuss the transition.I was able to meet with Michael Steranka the Senior Product Director on Pokémon GO and Mark Van Lommel, Niantic's Director of Communications, Games and Influencer Relations. Our 30 minute Zoom call was a no-nonsense information fest, where a small group of Pokémon GO creators from around the world could communicate directly with Niantic to have their questions answered.On this episode we will go through in detail some of the key questions that were asked, and Niantic's detailed and confidence inspired responses. Time will absolutely tell what the future holds for Pokémon GO, but for now we were able to address some of the topics that matter most to Trainers. From Niantic's core values of exercise, exploration and real world social interaction to the reputation that Scopely games have over their monetization practices, Niantic was fully transparent and didn't shy away from answering every question. By the time episode 341 drops, we will have a second meeting with Niantic, where we hope to have even more questions answered! Stay tuned!Festival of Colors: https://bit.ly/LU340Colors Deep Depths: https://bit.ly/LU340DeepDepthcs Catch Mastery: https://bit.ly/LU340CatchMastery DMAX Raikou: https://bit.ly/LU340Raikou Letter from Ed Wu: https://bit.ly/LU340EdWu Scopely Welcome: https://bit.ly/LU340ScopelyWelcome Niantic Meeting: https://bit.ly/LU340NianticMeeting LuredUp@PokemonProfessor.com    Voicemail and SMS: 732-835-8639 Use code FULLHEAL at https://tgacards.com/ for 10% off your order!Support the show by bookmarking and shopping at TCGPlayer.com using this link - https://bit.ly/TCGPlayerAffiliate Connect with us on multiple platforms! https://linktr.ee/PokemonProfessorNetwork HostsKen PescatoreAdam TuttleWriter and ProducerKen PescatoreExecutive Producer XanderShow music provided by GameChops and licensed through Creative Commons▾ FOLLOW GAMECHOPS ▾http://instagram.com/GameChopshttp://twitter.com/GameChopshttp://soundcloud.com/GameChopshttp://facebook.com/GameChopshttp://youtube.com/GameChopshttp://www.gamechops.comIntro MusicLake Verity (Drum & Bass Remix) TetracaseGameChops - Ultraballhttp://gamechops.com/ultraball/https://soundcloud.com/tetracase https://soundcloud.com/MegaFlare0Break MusicNational ParkMikel & GameChopsGameChops - Poké & Chillhttp://smarturl.it/pokechillhttps://twitter.com/mikel_beatsOutro MusicVast Poni CanyonCG5 & GlitchxCity (Future Bass Remix)GameChops - Ultraballhttp://gamechops.com/ultraball/ http://soundcloud.com/cg5-beatshttps://soundcloud.com/glitchxcityPokémon And All Respective Names are Trademark and © of Nintendo 1996-2025 Pokémon GO is Trademark and © of Niantic, Inc.Lured Up and the Pokémon Professor Network are not affiliated with Niantic Inc., The Pokémon Company, Game Freak or Nintendo.#pokemon #pokemongo #podcast

In Ep. 159 of Earned, CreatorIQ CMO Brit Starr sits down with Adrian Guzman, Manager of Influencer Relations at Tiffany & Co. To start, we dive into Adrian's marketing journey since joining Tiffany in 2022. Adrian has been instrumental in integrating content creators into the brand's traditional marketing strategies, aligning global PR efforts, and fostering authentic connections with audiences worldwide. Adrian delves into the dynamic shift towards a diverse creator community, emphasizing the importance of representation and equity in collaborations. Adrian then highlights how these partnerships are reshaping the narrative of legacy brands, offering fresh perspectives and bridging the gap between digital and physical storytelling. Switching gears, Adrian reveals some of the complexities and rewards of engaging with rising talents in the creator space. Listeners will get a behind-the-scenes glimpse into high-profile events, gain insights from Adrian's career journey, hear about exciting possibilities that lie ahead with creators at the forefront of brand storytelling. In this episode, you'll learn: The importance of presenting campaign results directly to the C-suite to foster trust and encourage innovation in influencer programs. Why creating diverse, long-term creator partnerships not only builds trust and loyalty but also empowers creators to become genuine ambassadors for brands. How legacy brands can succeed by collaborating with up-and-coming creators who bring fresh, high-quality content while maintaining their core identity.   Connect with the Guest: Adrian's Instagram - @aeguz   Connect with Brit Starr & CreatorIQ: Brit's LinkedIn -@britmccorquodale CreatorIQ LinkedIn -@creatoriq   Follow us on social: CreatorIQ YouTube -@CreatorIQOfficial CreatorIQ Instagram -@creatoriq CreatorIQ TikTok -@creator.iq CreatorIQ Twitter -@CreatorIQ

Join us as we sit down with Emily Trenouth, Head of Influencer Relations at #Amazon and trailblazer in the creator economy. Discover how she fast-tracked a traditional career path, diving headfirst from finance into influencer marketing. Emily shares her insights on building global strategies, harnessing data-driven campaigns, and navigating AI's growing role. She also reveals her approach to personal branding and why trust, authenticity, and creativity are essential. Whether you're a marketer seeking expert advice or an aspiring influencer, Emily's experiences and lessons will inspire and inform your path to success.

Ich hab ja schon ein Interesse daran, OHNE DEN HYPE als einen generell positiven Space zu gestalten – klar, kritisch sein ist gut, aber ich mag meine Gäste ja auch in den allermeisten Fällen persönlich ziemlich gerne. Amadeus trifft aber ein bisschen auf einen Nerv bei mir. Ich hab den allergrößten Respekt davor, wie er seine Arbeit macht, aber es dreht sich dabei doch sehr viel um den Konsum, und mit dem habe ich ja ständig meinen eigenen kleinen Kampf auszufechten. Amadeus kümmert sich momentan hauptsächlich um Influencer-Relations. Er ist in den letzten Jahren durch eine Menge PR-Agenturen gekommen, schreibt aber auch schon seit zwanzig Jahren für einschlägige Subkultur-Magazine wie die Juice und das Tätowiermagazin. Zusätzlich moderiert er auch noch und um das ganze abzurunden hat er auch noch einen Podcast namens Oh! Schuhen, in dem sich alles – wie du dir wahrscheinlich schon geddacht hast – um Sneaker dreht. 

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the founder of FACTEUR PR, an award-winning PR & partnerships studio for beauty, home & wellness brands. She is also the founder of realfluence, an online partnership platform connecting beauty experts with brands. Reena has over a decade of experience working with world-renowned brands like Columbia Records, the Rock 'n' Roll Hall of Fame, and the Cleveland Museum of Art. Since founding FACTEUR PR in 2016, Reena has dedicated her career to supporting changemakers in the beauty and wellness industries. Her impactful work has been recognized by outlets such as the New York Times, Architectural Digest, and PR Couture.

In this episode the crew sits down with CVA VP of Sales Jason Sebo and Head of Influencer Relations and Muzzleloading Expert Tony Smotherman. This episode is for our listeners who want to make the most of each muzzleloader hunt, with expert advice straight from the source on which model is best for your situation, as well as powder and bullet recommendations. If you're looking for your next muzzleloader head over to epicoutdoors.com for the best deals on CVA products!

Sawyer Nichols of Silver Dollar City is a Publicist and handles Influencer Relations for this amazing park located in the Ozarks. The ride "Fire in the Hole" has always been a fan favorite - and the park recently launched a 30 milllion dollar reimagined version of the original ride.

We're excited to introduce you to Tiana James, most recently the Director of PR & Partnerships at Victoria's Secret PINK (formerly Keurig Dr Pepper & JCPenny) and Avery Bash, a PR and Social Consultant (formerly Smoothie King & Keurig Dr Pepper). Tiana and Avery recently banded together to create Amplifyed, a course that encompasses the real-world experience and knowledge of working in the PR and influencer spaces, designed for recent graduates and small business owners. In this episode, Tiana and Avery chat through the impact of a strong PR and partnerships strategy and their best advice for young professionals! About Tiana James: A seasoned professional in PR strategy, Influencer and Celebrity partnership marketing, Tiana has been amplifying brands for almost 10 years. From retail and fashion to the consumer packaged goods (CPG) industries, her career has been dedicated to making brands culturally relevant. Her excitement for the industry and positive approach to relationships fuels her drive to propel brands forward and empower individuals to take charge of their careers. About Avery Bash: An experienced public relations specialist with a background in digital marketing and startups, Avery has extensive PR and partnerships experience with clients in a variety of industries ranging from tech startups to global lifestyle and wellness brands. With a passion for storytelling and consumer connections, she enjoys challenging the status quo and building creative and effective solutions for brands. About Amplifyed, in Tiana and Avery's own words: Together, we founded Amplifyed because we saw a knowledge gap in the marketing world. So many smart and successful marketers are still uneducated about the ins and outs of public relations and how to work with influencers. There's a lot of gatekeeping! Simultaneously, traditional marketing or communications classes don't necessarily cover the real-world knowledge necessary to start a career in PR or Social Media/Influencer work. So, our course is really geared towards undergraduate students and small business owners - or really anyone who wants to learn the basics about PR and Influencer Relations! Follow along with Tiana: LinkedIn | Instagram | TikTok Follow along with Avery: LinkedIn Check out Amplifyed: Instagram | amplifyedcourse.com ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Tony Smotherman is the Head of Influencer Relations for BPI Outdoors, which consists of CVA Muzzleloaders and Bergara Rifles. We discuss Tony's background in the outdoor and gun industry, life advice, and of course Bergara Rifles. He also gives us a little taste of what will be coming down the pipe from Bergara. https://www.workingclassbowhunter.com/victorydrive Victory Drive (@victorydrivepod) • Instagram photos and videos Victory Drive is proudly presented by Grizzly Coolers https://www.grizzlycoolers.com/ Code WCB for 15% off https://www.huntworthgear.com/ Code WCB15 https://www.mtnops.com/ Code VICTORY for 20% off Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas  Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and the feeling of cinema is being brought to life by the social influencers they're working with, which traditional comms struggles to portray the same magic.  Carla shares the how talent selection is key to the success; how and her team's selection of mid-tier passionate content creators has paid off; as their content is connecting the brand with important audiences from families to hard to reach young adults. Stella asks Carla to talk through their process, from sourcing the right influencer partners, the deal set ups, briefing and of course measurement and evaluation. This interview is packed full of tips for anyone aiming to work with social influencers now or in the near future. Special Guest: Carla Boyd.

This Episode is Sponsored by: SRW Agency It starts with a simple question – what is an influencer? SRW Agency influencer marketing manager Jenna Ogle joined The Food Institute Podcast to discuss how the food and beverage industry can leverage influencer campaigns and how such campaigns fit into larger marketing programs. Learn More about SRW Agency: SRW is a full service agency built for natural, wellness and better-for-you brands. With offices in Chicago and Boulder, we're always at-the-ready to make an impact for growing brands through digital media and classic good thinking. Our methods have launched and fueled companies like Simple Mills and Kite Hill, and continue to propel wellness world mainstays and newcomers, to boot. If you are interested in learning more about SRW's complete services, visit our website at srw.agency or email jennaogle@srw.agency. Learn More about Jenna Ogle: Jenna Ogle leads the Influencer Relations team at SRW Agency. She and her team are responsible for the development and implementation of influencer strategies that drive awareness and brand recognition. Through these initiatives SRW is able to foster meaningful relationships between brands and digital content creators, resulting in impactful campaigns and collaborations. Download the “Influencer 101” document from SRW: https://foodinstitute.com/wp-content/uploads/2023/09/SRW-x-Food-Insititute-%E2%80%93-Influencer-101.pdf

In this episode Kat & Morgan are joined by Steven Cutajar who is the Influencer Relations Manager for Australia's largest beauty retailer Mecca. Steven talks through his career journey and all things influencers and content creators. Morgan gives us a behind the scenes breakdown of the recent CEE CLEAR e-commerce photoshoot and Kat educates Morgan on the Taylor Swift Lover Era. To end the episode Kat, Morgan & Steven discuss the recent Acne Studios campaign featuring Kylie Jenner.

Our latest guest on the #HEARTHEHUNT Podcast was our good friend, Tony Smotherman.  For those that know Tony, understand that he is a man of MANY talents and can most certainly be referred to as 'ALL GAS, no Brake', when it comes to Livingthe Outdoor Lifestyle!!  As the Head of Influencer Relations with the BPI Outdoors family of brands [CVA, Bergara, PowerBelt, DuraSight and Quake], the Owner of a well-established Landscape Company out of Tennessee, a Real Estate Agent and an Entrepreneur; Tony continually surrounds himself around folks who love sharing their stories from the field and is a testament of what it means to be a Sportsman.  Sit back, Relax and #HEARTHEHUNT!!Thanks for Listening to #HEARTHEHUNT Podcast presented by TETRA Hearing™.

Willkommen zu einer neuen Podcast-Episode Bits and Bobs Brunch Club! In dieser Folge spreche ich mit meiner Managerin Alina Johnston, Gründerin der Frankly Agency, über Influencer Relations & Creator Management. Alina erzählt uns, wie sie auf die Idee kam, ihr eigenes Creator Management zu gründen und was ihre Agentur genau (aus)macht. Sie gibt uns Einblicke in das "Influencer Management 1x1" und stellt sich den Vorurteilen dieser Bubble. Außerdem diskutieren wir die Zukunft der Branche und welche Trends sowie Veränderungen zu beobachten sind. Alina spricht auch über den Umgang mit Regulierungen sowie Plattformalgorithmen und warum ihr ein wertebasierter Zugang in ihrer Arbeit so wichtig ist. Viel Spaß beim Hören!

✨ Carly Baum, Freelance Luxury Marketer (Previously at Burberry, Hermès, and Louis Vuitton)Key Topics:☁️ Transitioning from a ballet dancer to a marketing career in fashion☁️ How to move up in the luxury fashion PR space☁️ The importance of telling your personal story in interviews☁️ Why hard work will never go out of style☁️ Experience helping build the influencer marketing program at Burberry☁️ Getting into freelance marketing and moving to IsraelSummary:Carly Baum takes us through her fascinating career journey, which includes a past life as a professional ballet dancer and experience working at various luxury fashion brands in New York City. We start off by discussing how Carly was able to break into the fashion PR industry after being a ballet dancer her whole life, including her first few fashion internships. Carly shares tips on how to build connections at internship roles to help propel your marketing career forward.Including details on her internship with Badgley Michka where she was able to transition to a new career path in the fashion industry. She shares how she was able to leverage that experience and eventually got a job as a PR Assistant at Christian Louboutin. She then shares her experience working as a PR Assistant and PR Coordinator at Louis Vuitton and then the Public Relations Manager for Womenswear at Calvin Klein. Carly then moves on to become an Account Director for Karla Otto, Senior PR Manager at Burberry, Senior Public Relations Manager at Hermès, and then back to Louis Vuitton as Senior Manager - Entertainment and Influencer Relations. Carly discussed how she has been able to move up in the fashion PR space by taking risks and being open to new opportunities. She also highlighted the importance of being able to connect with people and being able to read the room. She discusses how close-knit the fashion world is and shares advice on how to break int the luxury fashion industry. Lastly, she discussed how she was able to transition to a new job and move to Israel with her fiance.

Influencer und Content Creators zählen seit Jahren zu den wohl einflussreichsten Meinungsführern und sind somit mittlerweile die neuen Sprachrohre zwischen Unternehmen, Kunden und der breiten Öffentlichkeit – ein effektives Marketing- und Kommunikationsinstrument, wenn man so will. Aber immer noch gibt es viele Unternehmen, die nicht davon Gebrauch machen. Woran liegt das? Warum lohnt es sich, gerade in diesen Bereich zu investieren? Und wie kann eine Influencer-Kooperation auf allen Ebenen gelingen? Darüber sprechen wir mit unserem Gast Karin Lehmann. Sie ist Kommunikationsexpertin und Mitinhaberin der Schweizer PR-Agentur WeArePepper, die sich unter anderem auf Influencer Relations spezialisiert hat. Karin Lehmann im Web LinkedIn WeArePepper im Web Website LinkedIn Instagram Fragen, Anregungen oder Feedback? Schreibt uns: podcast@newsaktuell.de Hashtag für Social Media: #napodcast Am Host-Mikrophon: Beatrix Ta und Marissa Neureiter 

Ever wondered what the future of influencer marketing will look like now that everybody and their mother are becoming an influencer?  My guest and long time PR strategist, Carolyn Sutton, shares with us the behind the scenes of the evolution of Influencer Relations and where it's headed in 2023. For show notes, head to www.brandwelldesigns.com/thepodcast/episode84.Follow BrandWell on Instagram.Save 50% off your first year of Honeybook using this link! 

Join Rob as he hosts Havoc, TortugaPower, and PerunGamingAU for a deep dive into the strategy game that everyone is talking about, Terra Invicta. PerunGaming is well known for his extensive knowledge of this gem in his Terra Invicta series, here: Terra Invicta (Humanity First) - YouTube TortugaPower is also showcasing his deep understanding of strategy in his series, here: Terra Invicta (Release) - The Academy - YouTube And while Havoc also has his own series, he brings his experience as Hooded Horse's Influencer Relations guru into the show and provides a bit of inside knowledge about Terra Invicta. Music provided by WhiteBat Audio. Used with permission. --- Send in a voice message: https://anchor.fm/explorminate/message Support this podcast: https://anchor.fm/explorminate/support

My guest this week is Occultist, Influencer Relations and Champagne Socialist, Bobbie Sobel aka Bobbie Doll, to discuss NFT sigils, the Web 3.0 and Technomancy

In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!  TIME-STAMPED SHOW NOTES: [00:00] - Build for the long term [00:54] - 1. Project Manager [01:42] - 2. Community Manager for your NFT Community [02:35] - 3. Social Creator for Organic Content [03:10] - 4. Moderator [03:45] - 5. Influencer Relations [04:28] - 6. Web3 Developer [04:57] - 7. NFT Artist Leveling Up Heroes NFT:

We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way of thinking about something."And in Onalytica, they don't only provide professional services to help brands scale their influencer programmes, but also help entrepreneurs like you to become an influencer or a thought leader, and he explains in this episode how. He also shares how much it could cost to hire an influencer from their platform to help you scale up your brand and business, why following and other social media metrics is not a priority to become an influencer, and how you could start become one to #getnoticed, for FREE.Here's a case study of a successful influencer campaign from Onalytica.Here is the compensation report for influencers from Onalytica.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Media relations all in one platformProwly has everything you need to get your PR work done.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

We often tie social media influencers with someone who has enormous followings on social media. But after talking with Joe Fields, Head of Influencer Relations of Onalytica, in this episode, I learned that having a huge following is not a must to be an influencer or a thought leader to #getnoticed.According to Joe, an influencer is "someone who's able to persuade people in a certain way, to think more about a certain idea or a concept or a product or service and possibly influence their purchasing decision, or will just bring them around to a new way of thinking about something." And in Onalytica, they don't only provide professional services to help brands scale their influencer programmes, but also help entrepreneurs like you to become an influencer or a thought leader, and he explains in this episode how. He also shares how much it could cost to hire an influencer from their platform to help you scale up your brand and business, why following and other social media metrics is not a priority to become an influencer, and how you could start become one to #getnoticed, for FREE.Here's a case study of a successful influencer campaign from Onalytica.Here is the compensation report for influencers from Onalytica.Post-production, transcript and show notes by XCD Virtual AssistantsSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations.Media relations all in one platformProwly has everything you need to get your PR work done.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.Buzzsprout - Let's get your podcast launched! Start for FREEPlease rate the show here.

Does the term “influencer marketing” make your wallet cringe? Well, that's for good reason. Influencer marketing is not what it used to be and is it really the most useful allocation of your funds? In this episode we sit down with our partners at Kynship, Taylor Legacy to talk about brand seeding and influencer marketing that creates genuine and authentic brand relationships.Get ready with your pen and paper as Taylor gives you some apps to try all of this out on your own.https://www.kynship.coKynship is a top influencer marketing agency for DTC brands looking to grow their revenue. Our influencer marketing process has 3 stages - product seeding, organic posting, and paid media.Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

In dieser Episode des W&V Chefredaktions-Talks besprechen wir die Megatrends des Jahres 2022: die Möglichkeiten des Metaverse, die Potenziale von Live-Shopping und die Zukunft der Influencer. Auf dem Panel sitzen diesmal Katrin Stockinger von der Kosmetikbrand Börlind, die ehemalige Influencerin und heutige Influencer-Relations- und Social-Media-Beraterin Ann-Katrin Schmitz, Marco Burkhardtsmayer vom Liveshopping-Veranstalter Muse Content, Thomas Zorbach von der Agentur für immersive Markenführung vm-People, Ingo Rübe vom Blockchain-Experten Botlabs und weitere Expert:innen.

Authentic, genuine relationships between brands and influencers can benefit everyone involved. The brand learns about the market, and the market learns about the brand. Win, win. In today's episode I talk with influencer relations expert Marshall Kirkpatrick about the three stages of building an influencer relations program. Marshall Kirkpatrick is a social data innovator, and VP of Market Research at Sprinklr. Follow him on Twitter at https://twitter.com/marshallk

During the pandemic, the #BlackLivesMatter movement impacted the PR industry by raising awareness of the lack of diversity and ushering in a renewed commitment among practitioners to tell a wider range of stories. Given the prominent role of influencers to tell those stories, it has become vitally important to choose influencers with strong followings among under-represented groups. Kensington Grey is an influencer agency that does just that. One of Kensington Grey's recent hires is Jackie Abrowka – a Humber College bachelor of PR graduate – who is now a Talent Manager. Jackie offered to share her insights on the importance of diversity in influencer relations; the role of a talent agency in developing influencer partnerships; and, securing a job during a pandemic. --- Send in a voice message: https://podcasters.spotify.com/pod/show/andrea-tavchar/message

Janine Herbst ist zu Gast im 9vor9-Studio. Sie ist eine Kollegin von Lars, hat viel mit Stefan zusammengearbeitet und steht bei Archetype für das Thema Influencer Relations. Wir sprechen mit Janine über die Rolle, die Influencer haben in Kommunikation und Marketing und die sie haben könnten, vor allem in der B2B-Kommunikation. Stefan teilt seine Skepsis für die Rolle, die Influencer haben und Janine dröselt das Geflecht zwischen Influencern und Journalismus auf. Und zum Schluss stellen wir uns die wichtigste Frage: Ist Stefan ein Influencer? - Viel Spaß beim Hören.

Get the inside scoop about Twitch from James Davidson, their Influencer Relations Manager. Listen to learn what it really means to be a full-time Twitcher, how brands can get started with Twitch partnerships, and much much more.

Wine: BIO:Rachel Matos is the CEO of Blue Lotus Collective - a digital marketing agency focusing on social media and influencer marketing. She is also a co-founder and the Chief Marketing Officer of MyCajita - a subscription box service featuring artisan products. Los Angeles-based, Rachel is one of the nation's top strategists and consultants specializing in Latinx influencer marketing and strategy and served as the Director of Social Media and Influencer Relations for #WeAllGrow Latina Network for six years. Rachel played an instrumental role leading the company's approach to online engagement and social media strategy and has additionally managed major digital brand activations and influencer relations with Latinx creators for a wide range of Fortune 500 companies. A native New Yorker of Puerto Rican and Ecuadorian descent, Rachel graduated from the School of Visual Arts and previously worked in the museum field for close to 17 years as a lecturer and programs curator. The Guggenheim, The Met, Philadelphia Museum of Art, Bronx Museum of Arts, and LACMA are just a few of the arts institutions Rachel worked for before becoming a trailblazer in the Latinx digital space.Website: https://www.mycajita.comPersonal IGBlue Lotus IGMy Cajita IG

Our hosts this week are Joe & Matt with special guest James Inks! This week Joe and Matt got the chance to sit down with Influencer Relations of To Write Love On Her Arm, James Inks! We had an absolute blast chatting with James about TWLOHA, a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. This was a special episode we recorded during our Summer 2021 Benefit stream to raise awareness for Suicide Prevention and our new Suicide Prevention Mental Health Kits in collab with TWLOHA. We hope you enjoy this episode as much as we did, Thanks for listening! Go check more from Hope For The Day on Twitter! https://twitter.com/TWLOHA  https://twloha.com/ Also go check out James on Twitter!   Guardians Mental Health Check out our 501c(3) non-profits website at https://www.GuardiansMH.org We also have a Patreon if you want to help us keep the lights on and help us with costs to keep our Mental Health Kit program going. Always appreciated and never expected: https://www.patreon.com/GMHmentalhealthkits If you would like to support our Mental health kits program which are kits that are curated to support a gamer before, during and after gaming sessions with resources and sensory items and shipped to them at no cost to the individual or would like to request one please visit: https://linktr.ee/GMHkits   Leave us a review! Help the Podcast grow so we can continue to bring you our fusion of mental health topics and gaming.

Cheryl Lindberg has built a successful career by establishing meaningful relationships with brand owners and influencers. After graduating from Orange Coast College with her associate's degree in Fashion Design, Cheryl worked for the acclaimed Paul Frank Industries, Harveys and Hurley, creating on-trend designs. When influencer marketing became pivotal to a beauty brand's success, Cheryl switched gears and entered the beauty industry, working for Too Faced as their Director of Social Media Influencer Relations. Today, Cheryl is the Head of Consumer Engagement at REN Clean Skincare. In this episode, she talks with Breanna and Karen about the importance of influencer marketing, consumer skincare trends and where she predicts the industry is going in the future. There's so much to learn from this industry vet! It's a must-listen for anyone in the beauty industry, whether you work for or own a brand yourself or are an influencer that wants to collaborate with brands. Love the show? Subscribe, rate, review, and share! Visit @ambitionforbreakfast on Instagram and editour.us!

In dieser Episode sprechen wir mit unserer Influencer Expertin und Strategin im Digital- und Content-Team Janine Herbst über Influencer Relations und warum vor allem im B2B-Bereich hier das große Potential liegt. Was empfiehlt sie für die Auswahl der passenden Influencer und worauf kommt es bei der Ansprache an? Ganz nebenbei fliegen wir dabei gedanklich zurück zu unserer B2B-Influencer-Tour durch drei Wassekraftwerke in drei Ländern.

In the first episode of this new podcast, Host Kristen Balboni talks with Dana Boone, Manager of Organic Social Media and Influencer Relations for Lowe's, and Amie Kiehn, Social Media Manager of the Carolina Panthers, on meme culture, working with influencers and why good content can sometimes just be a DM away.See omnystudio.com/listener for privacy information.

Muzzleloading rifles have evolved rapidly over the last 30 years and no one knows more about it than does my guest today. Tony Smotherman was with Knight rifles in the beginning, and now is Influencer Relations manager with CVA. His knowledge of Muzzleloaders and their advancements are second to none.  This podcast will enlighten and entertain you as we discuss the evolution of the muzzleloading rifle.

You won't want to miss this first episode of the Achieve Your Impossible podcast. Taylor McNutt is in Influencer Relations in Los Angeles and an an excellent storyteller. She moved to LA without a place to live or job in October of 2019. Since then, she has overcome the pandemic and a family emergency on the path to achieving her dreams. If you're afraid to take the first step or ready to give up, this is the episode for you!

Welcome to the Episode 3 of Podcast: Reedy, Set, Grow with Trish Reedy!Our guest's name is Mindy Hargesheimer, Founder of Kansas City Bucket List and Director of Influencer Relations and Content Strategy at City Lifestyle. Kansas City Bucket List is a freelance operation, taking on new social clients. They assess, plan, curate, write copy, manage, and track content distribution to help business owners get noticed and prosper. =====================IF YOU THINK THIS VIDEO CAN HELP SOMEONE ELSE, PLEASE SHARE!PLEASE SUBSCRIBE TO MY CHANNELFollow and connect with us here for more cool stuff:Instagram: https://www.instagram.com/trishreedymortgage/Facebook Page: https://www.facebook.com/trishreedymortgageTwitter: https://twitter.com/trishreedyLinkedIn: https://www.linkedin.com/in/trishreedy/About the Host – Trish Reedy Trish Reedy has been a mortgage lender since 2010, having helped more than 800 families with their home financing. She is committed to serving her home buyers and realtor partners with proactive communication, realistic expectations and low interest rates. She has been awarded the Five-Star Professional Award for mortgage lenders seven straight years.If you feel that your loan officer does not meet your expectations, call Trish at 913-271-2368 or email Trish@TrustedLendingCenter.com to find out how Trish and everyone at Team Reedy can help you achieve your business goals.Best Regards, Trish Reedyhttps://trishreedy.com/

Dieses Mal sprechen wir mit der PR-Expertin Tomma Rabach, Gründerin und Geschäftsführerin von rabach kommunikation. Ihre Agentur betreut nationale und internationale Unternehmen aus den Bereichen Family/Kids, Food und Freizeit. In unserem Gespräch interessierte uns ganz besonders ihre große Erfahrung mit Influencer Relations im Umfeld von Kindern und Familien. Wir erfahren von Tomma Rabach,- wie sich PR-Arbeit sinnvoll in den Marketing-Mix für Familien integrieren lässt,- welche Funktion und Bedeutung PR-Arbeit heute in der Ansprache von Kindern und Familien hat,- welche Themen für die PR-Arbeit für Kinder und Familien heute besonders relevant sind und- wie PR-Arbeit während der Coronazeit funktioniert.Und (Kick)-Boxen war tatsächlich auch ein Thema!Viel Spaß beim Hören!Sendet uns gerne Fragen und Anmerkungen zu dieser Folge über unserer Website.

Episode Summary We are living through difficult times. Man, I don't like saying that over and over! As we are in a 28-Day lockdown in my city, Montreal, there is definitely an aura of tension in the air. If you remember, we spoke to Matthew this summer to bring a little lightness to our show. We spoke summer beauty and skin wellness tips, and I promised you I would follow up in the fall as our skin gets dryer, our creams get heavier, and our makeup gets darker. Today I'm thrilled to have Matthew back on the show speak to us about fall beauty, beauty trends, and what are the musts for this fall. Matthew Richard is a makeup artist and Influencer Relations lead for MAKE UP FOR EVER. He is obsessed with helping women look and feel their best. Matthew's personality is you remember is electric, and I know you're going to love him as much as I do. In This Episode Matthew, it's so great to follow up since our first interview! We did summer beauty and tips when we were swimming outdoors, and as we head into fall and the weather gets cooler, it's the perfect time to talk again. Fall is about shedding, letting go, and making room for rebirth and renewal. I love fall. Talk to me about what the season of fall means to you. Let's dive into makeup, because this podcast is meant to be fun and informative for my women. You actually taught me the history of makeup and lipstick a few weeks ago, and things like color theory. It was fascinating! Things like, why are we drawn to a red lip? Tell our listeners some of the origin of makeup. Speaking of lipstick, I know MF has a new lipstick, Rouge Artist. As a RELIGIOUS wearer of Makeup Forever daily for 8 years, I'm obsessed with this new lipstick. Some love matte lipstick, but I love a creamy, non-drying moisturizing lipstick that stays on. I'm loving the colors this fall too. Can you tell me about Rouge Artiste and the new campaign? Fall is here! We talked summer skin, so we need to chat fall skin. How can we care for our skin during the fall - skin is dryer. Do we now need heavier night creams, serums, anything thicker heading into winter? How can we care for our skin during the fall? Really, in a nutshell, how can we ADAPT our skincare routine now? Matthew, what are some fall makeup and beauty trends we are seeing? I read that FLOATING OVER LINER on our eyes is now a trend? You know, like eye liner above the creases of our eyes! I don't think I could do it! I also read that the dewy look is still in, but not as shiny, almost like a tamer dewy look! What will we see in beauty and makeup trends this fall? What are 3-5 makeup or beauty essentials we need for fall. I imagine a darker lipstick, great mascara and a good bronzer? Once we're talking fall, can we talk quickly how to prevent those lines from undereye concealer? You know, as we hit our thirties, the concealer starts to crease in our eyes. YUCK! Please tell us how to apply proper smooth foundation on our face and under our eyes. I'm obsessed with MF Reboot by the way. It looks like I'm wearing nothing, my skin looks great and dewy and hydrated and clear when I wear it. Any tips to apply natural looking foundation and concealer? And more!  About Matthew Richard  Matthew Richard is a makeup artist and Influencer Relations lead for MAKE UP FOR EVER. He is obsessed with helping women look and feel their best. Links MakeUpForever.com Make Up Forever Rouge Artist  LIPBRUSH INSPIRATION | LIPSTICK REVOLUTION The Make Up Forever pros have developed their ideal lipstick combining the color intensity of a matte with the luminosity of a creamy hydrating lipstick. The best of both a satin and matte formula in one lipstick, for an ultimate color impact and beautiful lips. Learn More about Your Host Teaching Empowered Living, Erica Diamond is a leading Expert in Lifestyle, Wellness and Empowerment. A Certified Life Coach and Certified Yoga Instructor, Erica is the Founder and Editor-In-Chief of the Award-Winning Lifestyle Platform EricaDiamond.com® (previously WomenOnTheFence.com®), Lifestyle and Parenting Correspondent on Global TV, Award-Winning Entrepreneur, Keynote Speaker, Spokesperson, and Author of the women's entrepreneurial book, 99 Things Women Wish They Knew Before Starting Their Own Business. Erica founded the Global Get Off The Fence Movement inspiring people worldwide to get off the fence, get unstuck and thrive, and launched The Erica Diamond Podcast in summer 2019 to spotlight trailblazers and change makers around the world.  Erica Diamond has been named to the coveted list of The Top 20 Women in Canada as well as FORBES Magazine's Top 100 Sites for Women and FORBES 25 Most Influential Women In Entrepreneurship on Twitter. Erica Diamond was the Spokesperson for National Entrepreneurship Day and is a Huffington Post contributor.  To learn more about Erica Diamond, visit her at EricaDiamond.com! Don't forget to SIGN UP for Erica's newsletter and tips: http://eepurl.com/hdfq65 If you liked this, then listen to the podcast episode for even more. And don't forget to subscribe to the show! This episode is sponsored by  

Podcast sponsored by Trend Micro Trend Micro Home Network Security Link: https://bit.ly/2Fy8tJI USE CODE: MEKEL20 for 20$ off HNS Device We are joined today by the charismatic and sensational iamBrandon on Hawaii's #1 Podcast, The Kasanova Podcast! iamBrandon is the Influencer Relations Manager at Reverb Games as well as a content creator and streamer on Twitch! We're talking everything from content creation, streaming, marketing, being an influencer and more! iamBrandon Twitter: https://twitter.com/iamBrandonTV Instagram: https://www.instagram.com/iambrandontv/ Twitch: https://www.twitch.tv/iambrandon YouTube: https://www.youtube.com/channel/UC4AZjQCAgmXA_swI1C6bo1w?view_as=subscriber Be sure to visit www.MekelKasanova.com for updates, news, podcasts, and much more. YouTube Channel Membership: https://www.youtube.com/channel/UCLLAKtxpwPMXfaEtNBw0yMg/join Gear I use: https://amazon.com/shop/mekelkasanova ? TWITCH : http://twitch.tv/MekelKasanova ? TWITTER: http://twitter.com/MekelKasanova ? INSTAGRAM: https://www.instagram.com/MekelKasanova ? DISCORD: https://discord.gg/Mmz9pM5 ? PODCAST: https://podlink.to/MekelKasanova ? PATREON: https://www.patreon.com/MekelKasanova ? MERCH: https://teespring.com/stores/mekelkasanova ? AMAZON: https://amzn.to/2ZK7oVZ

The word "influencer" has attracted many negative perception from the public because some influencers unfortunately, were not using their reach and influences for good. When we say influencer, we typically think of Instagram influencers, but what about influencers in the gaming industry? Do they exist? If so, should we claim the title? And how to be one? SeriouslyClara, a Twitch Partner/ influencer relations manager shared her opinion on this topic. Support the show (https://patreon.com/GreenDumpling)

I met today’s guest around three years ago when I was invited to join Adobe’s Influencers Group and I’ve been just in awe of her ever since! Rani Mani is the Head of Global Employee Advocacy at Adobe and helps teams with Influencer Relations. She's passionate about cultivating and nurturing communities and coaching others to do the same. She is currently working across Adobe teams to drive understanding, excitement, and advocacy among the global workforce in order to enable and empower all employees to be the company’s biggest brand ambassadors. Nicknamed “The Velvet Hammer” Rani’s mantra is to make the impossible seem possible through her humor, grace, and passion. When she’s not asking provocative questions and making declarative statements at work, Rani is making magical memories with her husband and four kids as they continue to visit the many wonders of the world. Today we talk about how helping others can be it’s own reward, the value of diversity in thought, and helping employees to embrace and believe in themselves, and so many other really great topics- enjoy!   ***CORONA VIRUS EDITION***   In this episode Peter & Rani Mani discuss: 1:11-  Intro and welcome Rani! 2:27-  So you have been an advocate for employees’ diversity in the workforce for as long as I've known you, what prompted that to become your passion? 3:18-  What is the biggest change that you've seen in terms of employee advocacy and how people look at diversity as a whole, not just at Adobe but like worldwide? 4:30-  Do you find that employees as a whole are starting to sort of embrace their diversity as opposed to some that used to have to be hidden? 5:48- In terms of diversity what have you sort of taught Adobe? What would you say the top things are that a company, big or small, should definitely be doing without question? 7:00-  On the concept of top down structuring/leadership 9:22-  On the diversity of thought 11:08-  It amazes me that a company as big as Adobe can have all that done so well; to the point where it seems seamless, and I'm curious as to why so many other companies have a problem following suit. I wonder what the different, secret sauce is… 13:50-  On employee advocacy and “how can I solve this by helping the other person win?” 17:00-  On the importance of leading with “how can I help you?” 19:20-  On how helping others can even become physically addictive 21:00-  What one piece of advice would you give to someone who you work with to understand the value of diversity? I mean, it seems like an easy question, but like I said, a lot of people don't get it. 23:26-  How can people find you?  @RaniMani0707 on Twitter and Rani Mani on LinkedIn 23:44-  Thank you Rani! And thank YOU for subscribing, reviewing and listening. Your reviews are working! Even if you’ve reviewed us before, would you please write even a short one for this episode? Each review that you post helps to ensure that word will continue to spread, and that we will all be able to reach & help more people! You can always reach me via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterThanNormal on all of the socials. STAY HEALTHY - STAY SAFE - PLEASE WEAR YOUR MASK.. until next time! 24:09-  Faster Than Normal Podcast info & credits As always, leave us a comment below and please drop us a review on iTunes and of course, subscribe to the podcast if you haven’t already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! Do you know of anyone you think should be on the FTN podcast? Shoot us a note, we’d love to hear! We have a new sister video cast called 20MinutesInLockdown! A video podcast devoted to learning fascinating lessons from interesting humans all around the world, all in 20 minutes or less!  20 Minutes in Lockdown was born in early April of 2020, when we were in fact, in lockdown, and couldn’t do much of anything. Realizing that more than ever, people could benefit from learning from people outside of their comfort zone – people with interesting stories to tell, people with good advice, people with useful ideas that could help improve lives, we started hosting short Facebook video interviews, and we grew from there. (Plus, you can actually see my hair colors change before your very eyes!) Check it out:  www.20MinutesInLockdown.com   TRANSCRIPT: FTN_195_Rani_Mani Hey guys, Peter, Shankman welcome to another episode of Faster Than Normal, thrilled that you are here as always, good to have you! Today's guest needs no introductions, but I kind of have to do it anyway because you know, it's a podcast. I first met Rani probably almost God, two years ago, no maybe three through an invitation I was given to join Adobe as part of their insider's group, Adobe influencers. And I have been in awe of her ever since. And I want to read your bio cause it is, it is pretty damn impressive. Ronnie Mani is the head of global employee advocacy at Adobe. Okay. What does that mean? She helps teams and influencer relations as well. She's passionate about cultivating and nurturing communities and coaching others do the same. She works across all Adobe teams, right? So all around the world to drive, understanding excitement and advocacy among the global workforce, in order to enable and empower all employees to be the company's biggest brand ambassadors. I love her nickname. It's the velvet hammer. There's a lot of fun. So talk about that. Ronnie's mantra is to make the impossible seem possible through her grace humor and passion. When she's not asking provocative questions and making decorative statements at work, she's making medical memories of their husband and four kids. One of whom I believe is somewhere on his way, back from India, as they continue to visit the many magical wonders of the world. Ronnie, welcome to faster than normal. I'm thrilled that you're here.   Thank you so much. So happy to be here.    So you have been an advocate for employees, diversity in the workforce for as long as I've known you, what prompted that to become your passion? People are my passion. Right? I feel like people are amazing and they need to know that they're in me willing to unearth their potential and truly be, I believe it's my calling in life. Pray to really help people understand who they are and what they have to offer and to draw that out of them and make them believe in themselves if you will. So it just seemed like a really natural fit.    How long have you been at Adobe now?   12 Years at Adobe and 5 years in this role.    Wow. And what is the biggest change that you've seen? I mean, in terms of employee advocacy, you know, I've seen a massive shift in how people look at neurodiversity, but diversity as a whole. What have you seen? Uh, what, what change have you seen since when you started? Not, not just Adobe, but like worldwide. What change have you seen when you started and between them and now, referring to diversity or employee advocacy.    Let's start with diversity. Well, so diversity now it's no longer about tokenism, right? It's no longer about just representation, but the concept that it's diversity and inclusion- I think people are catching onto the inclusion and that inclusion is not. Something that can be really quantified per se, but it's a feeling right? It's do you feel included or not- and I think the focus there is the biggest change that I've seen. Whereas when I first started in the tech world, it seemed far more about, you know, what percentage of which underrepresented group do you have and is that acceptable and what are you doing to move those numbers, and there wasn't much talk about inclusion at all. I find.    Do you find that employees as a whole are starting to sort of embrace their diversity as, as opposed to some that used to have to be hidden? I'm finding that at least from the, on the ADHD side, in the neurodiversity side, I'm seeing that, are you seeing that as a whole?   Very much so. I mean, I'm thinking that I think people are really recognizing that it is a superpower- much like to your preamble at the beginning here, you know, that the seed of the blessing, not a curse, it is a gift. And I think more and more of us are really believing that as we're invited to bring our whole selves to work. And more and more companies are realizing that they're leaving far much at the door on the table by not inviting people to bring all of themselves to work and encouraging them not to compartmentalize like we used to have to, right. It was considered unprofessional to bring your background and all of the glorious parts of who you are beyond just the professional to work. And now it's considered a, you know, it's not just in quiet, encouraged, but it was required for you to excel and succeed.   Well, let me ask, okay, let me ask you this. In terms of diversity, what have you sort of taught Adobe? What would you say the top things are that a company big or small can do one of the things they should definitely be doing the basic things they should be doing without question, that should be no brainers?   Well, so we get our pipeline and, and, and, you know, making sure that you are recruiting from these underrepresented areas of populations within the community, right. That you're actually going and seeking and recruiting from those buckets of people and keeping yourself casting as wide a net as possible. I think that that's first and foremost. Right. And, and, uh, I don't know that I would say much more than that, Peter, because I don't want to overcomplicate things. Right. It's like the right folks in the door first and foremost, just to have the conversation. And then from there. You're bound to find the right debt. But if you only go and look at the siloed areas, you're just missing out on a huge population of the industry of the world. If you will.    One of the things that I've seen is it's something that has to be embraced from top down, right? If you don't have top down, buy in from this, all the hard work you do is irrelevant.   That's right. That's right. Absolutely. And it needs to come top down and bottom up as well. Right? I mean, the folks, your peers need to be bought into it as well. It's not enough for it to be a leadership. Embracing it, but the folks that report to you that are your peers, it has to be a three 60 kind of a thing for it to fully take a fact and to have traction, but you're right. I mean, in terms of fundamentals, if it doesn't come from the top down, it's not going to go anywhere. Yeah. I've seen companies in the past, not see. Sort of they're sort of shooting themselves in the foot and the respect. They haven't seen the value, you know? Oh, we're, we're a diverse company. We, you know, we, they, they wind up being diverse as it applies to the, to the ADA, right. The American disabilities act. And they sort of consider themselves on point, but it feels more like it's course. And what I've found is that when that happens, it's you see right through that.  Absolutely. I mean, if you're doing it to be a chapter and the buck to get appropriate funding to be politically correct, but so obvious. Right? How long have you been at Peter for the outside world? So obvious for employees, right. And then not going to get any kind of passion. You're not gonna get any kind of retention. You're not going to get employees to actually advocate and be ambassadors for you because they know they know you're not being authentic. You, they know that the words and the deeds are not matching. Um, and there's nothing more tragic than that, right? Because you're going to actually mobilize your employees to be your biggest brand ambassadors. You've got to be authentic and they got to believe in you and they got to believe in what you stand for. And they want to, they got to want to be a part of it.  Interesting that companies that, uh, the rewards that they reap from. Pulling pushing forward on diversity right now, even, not even just trying. Right. But when they actually do it, they find benefits and rewards that they didn't even know existed, but they weren't even seeing about. Yeah. Yeah. I mean, think about the diversity of thought, right? If you, first of all, if you've got a group of people that are mirroring or a workforce that mirrors their customer base and the communities that you're trying to serve, they're going to be able to bring ideas to the table in terms of consumer buying habits are what, what experiences customers and community members want. Right? They're going to be able to problem solve, but make credit products be more innovative, right? I mean, the philosophy at Adobe is that if you feel appreciated and included you are going to be more creative, innovative, and ultimately more successful what we call our belief and we named that hashtag Adobe for all, right? But I tell you, Peter, it's not a hashtag. Right. It's not solely the lifeless, nameless hashtag. I've been at Adobe for 12 years and you know, that's unimaginable in tech. Right. But I stay there and I we're always tell people someone's going to have to really walk me out the door for me to leave just because the company embraced stays so fully and, and you see it pretty much in every action, right? Every summit, every product, every tough conversation we're having in terms of our numbers, in terms of complete employee surveys. It's a real joyful thing. I mean, by no means have we arrived. There's tons of more work for us to do as will be the case at any company but effort the actual passion and the commitment is unmatched. I have yet to see something like this.    You know, at such a huge company like Adobe. I mean, you guys are, you guys are a monster you're massive. And yet it's almost second nature in that the diversity of inclusion within the company is automatic. Right. And it amazes me that a company that big can have that done so well. Right. So to the point where it seems seamless, and I'm curious as to why so many other companies have a problem following suit. I wonder what the different secret sauce is.   It’s hard to tell Peter, but I would say from an inside out perspective, I think. There's this like intimacy at scale at Adobe, for example, one of our MVPs recently retired. Here's this senior, senior sales, exactly who reports to our CEO and this gentleman, I mean, he's flying the world. He has a massive organization that he's leading and yet, Peter, there has not been a single day that he's run across me at the elevator or wherever, calls me by name knows something about my children, knows something about what's going on in life, you know, and of course you may feel like, Oh, that's specific to me, but then I've seen him do that to employee after employee. And I feel like it's that like small mom and shop feel that the company has continued to hold on to, even though we're 24,000 strong worldwide. So there's that real, you know, there's that real investment in people and truly, truly believe that our workforce is our biggest asset. And so I think from that fundamental, like innate embracing of that, then you scale, right? Which is why I'm calling it an intimate at scale. Get into bed and get up close and personal first and then put the operational rigor in place to expand and scale, but start with that relationship first. I think it's the same in  our insider's program, right. We have a real tight knit group of people who would probably go through fire for one another, but we're doing things at a massive scale, but I think it's because we prioritize the relationship first.   When, I guess, I guess I'm trying to figure out how to phrase this. One of the things that I've always found interesting about you, and I want to switch over to it to employee advocacy for a second. One of the things I've always been thinking about you is that you, from the first time we ever taught, I found that you approach things from the perspective of how can you help, um, the other person win.  I’ve always seen that you look, you look for things in terms of how can I help? How can I solve this by helping the other person win. And think it's a trait that connects into advocacy in that if you are, if the employees believe that they are working at a place that cares for them and respects them and values them, they become advocates sort of by default. ]Naturally] I saw that at America Online when I was working there in the 90’s and that, and that they really let us work the way we wanted to as long as we got the work done and that translated into us having a better sort of work life quality. But the interesting thing is that it only takes one employee, who for whatever reason, isn't buying into that to ruin it, you know, for a lot of people. If there's one bad and if there's one employer, one manager who, for whatever reason, isn't on that same page that can trickle down and cause a tremendous amount of drama.   Yeah, but I also might.. that if it's indoctrinated into the culture, the community will course correct. And that individual will stick out like a sore thumb and will naturally fall off. Because they just don't fit. So I think that's the other secret thoughts of how we do it at Adobe that this notion of we care for you we invite you to bring your full self, we need, we appreciate you. We value you. We are looking at what they had for you like for employee advocacy. For example, I don't lead with. Here are five really important pieces of Adobe news. Please go amplify it. That's not how I started the conversation, right? I start the conversation with clearly in the 21st century, you need to have a social footprint. Let me help you develop your social personal brand. Let me give you access to tools that will cure rate, but high-impact content at your fingertips. Let me show you how you can grow your social network by 10x over a year. Right? Because all of these things are transferable, wherever you go. And you know, there's so much research out there that says that the more active you are from an advocacy standpoint, the more your career gets accelerated. Right. So I lead with, what's in it for them. And by the way, should you do this, the company benefits, right? So it's a total gift to get process.    I've seen that a lot though. You know, I think that the smartest marketers, the smartest communicators, the smartest people are the ones who lead with, how can I help you? Right. And it turns out it winds up being a, a, a, a win-win in that, you know, every email I send out my mailing list, you know, winds up becoming a, um, help, and not a sales pitch.    That's right. If you, if you have that mindset, you will never have to sell at a single day of your life. Right. You will never have to sell. And it's just, it's unfortunate that so few people understand that the person who helps the most wins period, there's no like there's no conversation about that.    It blows my mind. It blows my mind that people still don't seem to get that, you know, I can't tell you how many times I'll get an email from someone I haven't heard from in five years and, you know, Hey, how's everything going? Listen. So I'm looking for a new job. I'm like, where the hell have you been? Right. Right. I told you two and a half years ago and you weren't looking for it to call and say hey, how are you doing? Right. Right. You know, and, and just, even in this day and age, I just don't, you never even really to convince people. Some people just don't get it. And, and, you know, but that goes back to the whole concept of the customer experience is so low, right. In that, in that the bar is set so low, your interaction and it's things like that, the approval suck slightly less. That's right. That's right. Because that bar is so low. There's not a lot. You have to do.   That's right. That's right. But I would think for, for no other reason than the sheer gratification that you get from seeing somebody else's thing and knowing that you had a fingerprint on that, like you would think that that would be enough to drive, to drive people to do this, but I guess not, right? Like, I guess not enough endorphins have been released or how dare you try to bring common sense into this. What's wrong with you?    You know, this is we’re currently in a country that believes that injecting bleach will cure coronavirus. So let's not, let's not start dragging common sense into these things, but I think, I think that, I think the interesting point though, is that it does become addictive. Oh yeah. Becomes a, a very, you know, you like helping people and it becomes a, a passion. Oh, yeah. Yeah. Right. And you want, you want more of it? It does release don't mean it does release a serotonin. It does become a physical thing and you want to keep doing it, It is. It's very addictive.    Oh, yeah. I can tell you it physically manifests you, right? If you are happy and you feel like you are contributing to other people's success, it just, it just boueys you up, you know, you're my word is singing, but someone goes a lot of physical challenges. I found. Peter, the more I lean into what have I done for someone today who say prayers in my answering? Like the more I make that focus, it's like all my aches and pains just kind of go away. It's pretty miraculous how that happens too. And now, you know, when you are in the service of someone else that you kind of take attention away from what's going on with you and that's been nothing short of life changing for me.    That I've definitely found that. I think when I, when I, when I am upset, when I am like depressed and I'm going through some tough times, I tend to head over to the animal shelter I'm here for a bit. And then that is not only a wonderful feeling, but I mean, let's also be honest. It's okay. Uh, just, um, uh, uh, You know, being surrounded by fuzzy little animals always makes everyone feel better. Well, oxytocin there for everyone.    What would you, what one piece of advice now I'll close it on this one, I wanna be respectful of your time. What one piece of advice would you give to someone who is, uh, in a position to either be able to help? Or what have you advice would you give to people that, who you work with? To try and get them to understand the value of diversity. I mean, it seems like an easy question, but like I said, a lot of people don't get it.   Yeah. Yeah, maybe, maybe it's, uh, saying to yourself, you know, maybe it's putting out a problem that you've been wrestling with for awhile and rather than go to your tried and true folks that you normally go get opinions from, or, you know, whoever serves as your normal cabinet of advisors, um, your lifeline, right, your call a friend. Really pivot and go tap folks to her fundamentally different from you who are fundamentally going to give you that other perspective that you normally wouldn't have any, we all have those people in our lives. Right? We all know if I, if I were to add the, as you know, if you have a bright idea, Who are three to four people hold that you kind of don't even want to talk to about these ideas, because you're a little afraid about what they might say, just because, you know, you fundamentally don't agree. I would say, push yourself to go present whatever that is to those three to four people, because chances are that diversity of perspective and diversity of thought is going to just make whatever you're working on 10 times better. I I've seen that. I've just seen them play out time and time again. So, I mean, maybe it's not necessarily that you're seeking out diversity in the ethnic, religious, sexual orientation way that we typically think of a diversity. Maybe you just go down the path of just diversity of thought and people that you know, that you typically don't see eye to eye on and, and be humble enough to seek out their opinion. I think that would be a good start.    Diversity of thought what a great phrase and what a great way to end that. I love it!   How can people find you? You know, Twitter, Twitter, and LinkedIn. So RaniMani0707, and then just RaniMani on LinkedIn. I think those are the two best ways. I love it. I love it. Guys, follow this woman. She is brilliant and she will give you brilliant advice and your life will be better for having her in your orbit!   This has been fast to normal as always. My name is Peter Shankman. I thank you for listening. Please leave a review on anywhere that you download this podcast, iTunes, Spotify, Stitcher. We're pretty much we would love it. And we will see you next week with a brand new episode where we continue to press the notion of ADHD and all sorts of their diversity is a gift and a curse. Thanks for listening. You've been listening to the fact of the normal podcast we're available on iTunes, Stitcher and Google play. And of course at www dot  dot com. I'm your host, Peter Shankman. And you can find me@petershankman.com and at petershankman on all of the socials. If you like what you've heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were performed by Steven Byrom and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We'll see you next week. 

Episode Summary We are living through difficult times-- it is no secret. And experts have said to brace ourselves, because this is our new normal for a while. Between EricaDiamond.com, my weekly segments on Global TV, and social media, I have covered every angle of COVID19: from stress, to work, to family. And because it's summer, and I ALWAYS go lighter in the summer in my lifestyle brand, I decided to introduce a little lightness to our show. I dont know about you, but I am trying to age gracefully, and to fight the wrinkles that are coming on with a welcomed embrace. It ain't easy, believe me. And since we are starting to reintegrate back into social settings, and step out of our homes for perhaps to a backyard dinner date or socially distanced pool party outside, I wanted to have a beauty expert on the show to discuss summer skin, summer beauty, musts for summer, and what the beauty trends are now during our COVID summer. Today I'm thrilled to have Matthew on the show. Matthew Richard is a makeup artist and Influencer Relations lead for MAKE UP FOR EVER. He is obsessed with helping women look and feel their best. Matthew's personality is magnetic, and I know you're going to love him as much as I do. If you like what you hear, have no fear... Matthew is back for part 2 in the fall! for Fall beauty and how to care for ourselves in the fall. In This Episode Has the industry felt the effects of COVID as well? So many of us are navigating the new normal. Zoom meetings are where it's at! To keep things simple and natural, how can we be zoom meeting ready - or shall we say, work form home ready? Summer is here! Let's talk summer skin. How can we care for our skin during the summer (I like to mix foundation and sunscreen, is this even right)? What are the beauty or makeup trends we are seeing this summer? I assume looks will be more natural, to go with the times we are living in. What are the 5 essentials we need this summer? I know that our skin reflects what goes into into our bodies - that means food, how we sleep, exercise, how much water we drink. How does lifestyle effect our skin, and what are some quick makeup tricks to hide tired skin, or imperfect skin? Give us all the professional makeup tips that transform a tired face into a glowing one! And more!  About Matthew Richard  Matthew Richard is a makeup artist and Influencer Relations lead for MAKE UP FOR EVER. He is obsessed with helping women look and feel their best. Links MakeUpForever.com Make Up Forever Aqua Resist Liner Make Up Forever Aqua Resist Smokey Shadow   Learn More about Your Host Teaching Empowered Living, Erica Diamond is a leading Expert in Lifestyle, Wellness and Empowerment. A Certified Life Coach and Certified Yoga Instructor, Erica is the Founder and Editor-In-Chief of the Award-Winning Lifestyle Platform EricaDiamond.com® (previously WomenOnTheFence.com®), Lifestyle and Parenting Correspondent on Global TV, Award-Winning Entrepreneur, Keynote Speaker, Spokesperson, and Author of the women's entrepreneurial book, 99 Things Women Wish They Knew Before Starting Their Own Business. Erica founded the Global Get Off The Fence Movement inspiring people worldwide to get off the fence, get unstuck and thrive, and launched The Erica Diamond Podcast in summer 2019 to spotlight trailblazers and change makers around the world.  Erica Diamond has been named to the coveted list of The Top 20 Women in Canada as well as FORBES Magazine's Top 100 Sites for Women and FORBES 25 Most Influential Women In Entrepreneurship on Twitter. Erica Diamond was the Spokesperson for National Entrepreneurship Day and is a Huffington Post contributor.  To learn more about Erica Diamond, visit her at EricaDiamond.com! Don't forget to SIGN UP for Erica's newsletter and tips: http://eepurl.com/hdfq65 If you liked this, then listen to the podcast episode for even more. And don't forget to subscribe to the show! This episode is sponsored by  

Tony Smotherman is one of the most respected gentlemen in the hunting industry. For over 25 years he has carved a living out of the hunting lifestyle. From early beginnings as a writer, to then buying Tennessee Outdoor news and turning it into the most read publication in Tennessee, to television host and more. Tony is also one of the hardest working people I have ever met.  Today as head of Influencer Relations for BPI Outdoors. Tony manages the network of prostaff, influencers and outdoor media for the CVA brand. A true southern gentleman who shares his passion openly. 

Today I am chatting with Noutcha Lopes who is absolutely killing it as a social media and influencer relations manager at Too Faced in Munich, Germany. Noutcha and I met at Syracuse and today we discuss being an international student, internships, how she finds influencers to work with and how micro influencers are key in marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Happy Friday loves!! Does it feel like Friday's anymore?! Well today, Laura Gimbert, a total boss babe and mama will get us inspired and motivated for sure!! Laura and Ali talk #momlife, working, the balance and juggling act and more! Laura also has a toddler girl and is also pregnant with her second, a boy and due sometime next month! So exciting!! Laura was born and raised in Barcelona, Spain. Laura moved to Los Angeles at the age of 21 after getting her Bachelors in PR, to pursue her dream career and continue her studies with a Masters in marketing at UCLA. After years of hard work and lots of struggles and failures, she ended up opening her own business, an Agency focusing in PR and Digital Marketing. 10 years later, her now successful business continues to grow, offering services such as Social Media, Web Development, Influencer Relations and Press, to high end clientele within the hospitality, wellness and lifestyle industries in Beverly Hills and surrounding areas. Laura shares her entrepreneur & motherhood journey on her social media platforms, she has managed to become an influencer herself, encouraging other woman around the world to go after their goals and balance it all with a healthy & positive mindset, while learning to love and enhance the chaos too! Ali and Laura talk all about motherhood, vulnerability of social media and more in this episode. Come be inspired and listen in! Follow Laura at: https://www.instagram.com/prbossbabe www.lauragimbert.com www.mombosslife.co Thank You so much to our amazing sponsor @Blubloxofficial BluBlox.com for being a part of this amazing episode! You guys these Blue Light glasses are like nothing you've seen before!! So CHIC and Actually WORK!! We are OBSESSED over Here!! State of the art, so Fashionable, the most advanced Blue Light, like get ready for your own Obsession!! Check them out at https://www.blublox.com/ Use MY CODE "ALILEVINE15" for 15% off your order and tag me when you wear them, cause I want to see that BLUblox chic We know many of you have already purchased a pair for yourself! TAG us on your social to check yours out!! Can't WAIT to See! YAY! AND HERE'S ALI: www.alilevine.com Instagram.com/ALiLevineDesign Twitter.com/AliLevineDesign Linkedin.com/AliLevineDesign Pinterest.com/AliLevineDesign Don't forget to follow our podcast Instagram too!! https://instagram.com/striptddownpodcast !! We are always updating fun news and clips there from the show! If you're loving STriptd Down, please leave us a 5 star review, written out with some love!! WE love you and appreciate the love!! If you ever have feedback, guest requests, or just want to send some love our way! Strippeddownproduction@gmail.com Xox --- Support this podcast: https://anchor.fm/ali-levine/support

 Social influencers are tricky to navigate around. In today's podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you may expect working with one.Support the show (https://www.thesilvertelegram.com/the-pr-playbook-podcast-1)

Heute wechseln wir mal die Perspektive und in dieser OMR Deep Dive Episode wird es richtig bunt. Der Gast heute ist MC Fitti. Der Musiker und Paradiesvogel plaudert mit unserem OMR Report Chefredakteur Rolf Hermann über das "Leben als Influencer". Im Talk lernt ihr aus erster Hand für euer Online Marketing, wie man gute und schlechte Influencer Relations gestaltet, wie man Influencer für eine Kooperation begeistern und warum der Fitti eine echt treue Seele ist, wenn er einmal eine Kooperation eingegangen ist . Spannende Einblicke in das Backend eines erfolgreichen Musikers und Influencers, die man sonst nicht bekommt. Erfahrt wie schnell man guten Influencer Content bauen kann, wenn das Briefing stimmt, was auch mal schief gehen kann und was die skurrilsten Produkte waren, denen der MC zu mehr Fame verholfen hat. Wir hatten eine Menge Spaß, ihr bestimmt auch. Jetzt reinhören und direkt den Kanal abonnieren.

Zu Gast ist Influencer- Marketing Experte Sven Wedig. Im Interview verrät der CEO von Vollpension Medien unserem OMR Report Chefredakteur Rolf Hermann wie man in dieser Marketingdisziplin richtig punktet, warum manchmal ein Gin Tonic bei den Influencer Relations Wunder wirkt, wie man auch für KMUs einfach und solide eine Influencer Strategie baut, welche Plattform er als die Trendplattform der Stunde sieht - soviel sei verraten es ist nicht TikTok - , wie man bei seinen Influencer Relations richtig auf die Nase fallen kann und dass auch im B2B Bereich Influencer Marketing ein riesen Thema ist. Wir haben das Gespräch vor Corona aufgenommen, finden aber es ist genau die richtige Zeit, die Hacks, die Sven verrät jetzt auszuprobieren, denn sie funktionieren immer noch und die Strategien die Sven beschriebt sind einfach nur mega gut. Wir sprechen außerdem darüber, was ein fairer Preis für eine Influencer Kampagne ist, wie man den einfach ausrechnen kann und wie man seine KPIs setzt und ermittelt. Wie immer ein nicht nur sehr relevantes, sondern auch ein sehr unterhaltsames Fachgespräch wenn Sven zu Gast ist.

Social Jack™ Influence Factory Episode 87: Brandi Boatner - "Influencer Relations for 2020" Air Date: Wednesday, December 4, 2019 HAVE QUESTIONS? - Leave a comment below and we will get back to you within 48 hours. #InfluenceFactory #BrandiBoatner #IBM #InfluencerRelations In this episode of the Influence Factory, Dean sits down with Brandi Boatner to discuss her thoughts on Influencer Relations for 2020, where it is headed and how to adjust. Brandi Boatner is an award-winning digital communication professional in IBM's global corporate communications team in New York. She specializes in topics such as social media, data for storytelling and branding. She is a strong advocate for diversity and inclusion within the public relations industry. In her spare time she enjoys traveling, shoe shopping, speaking all over the world and spending time with family and friends. Sponsored by Planable (https://Planable.io) Easily Create, Plan & Approve All Your Social Media Content From One Dashboard. Try Now! Everything Your Social Media Team Needs To Move Their Creative Process Forward. View ALL Past Episodes: https://app.socialjack.com/podcast Connect with Brandi Boatner: LinkedIn: http://www.linkedin.com/in/brandiboatner Connect with Dean DeLisle: Twitter: https://twitter.com/deandelisle LinkedIn: https://www.linkedin.com/in/deandelisle/ Instagram: https://www.instagram.com/deandelisle1/ Connect with Jackson DeLisle: Twitter: https://twitter.com/JacksonDelisle LinkedIn: https://www.linkedin.com/in/jacksondelisle/ Instagram: https://www.instagram.com/jacksondelisle/ Connect with Monica Hacker: Twitter: https://twitter.com/GetSocialJack/ LinkedIn: https://www.linkedin.com/in/monica-hacker/ Theme Music Produced by Sonixphere Video Production by Social Jack™ Productions Social Media Engagement by Social Jack™ Influencer Team Voice-Over by Laila Wenrich Sponsored by Planable (https://planable.io/) Brought to you by Social Jack™ (https://www.socialjack.com) Are you ready to be an Influencer? Visit us at https://www.SocialJack.com

Sarah ist im Bereich Social Media und Influencer Marketing die Marke schlechthin. Sie hat das Social Media Team für den World Fitness Day und den BigCityBeats WORLD CLUB DOME geleitet und kümmert sich hinter den Kulissen um Influencer Relations auf den Veranstaltungen. Sie organisiert eigene Social Media Marketing Masterminds und ist selbst Influencerin. In dieser Folge spricht sie mit uns darüber, wie sie alles aufgebaut hat, was ihre heftigsten Rückschläge waren und gibt uns Tipps, was sie gelernt hat. Viel Spaß!

Welcome everyone to a very special episode of the show that covers a topic that is especially near and dear to me being mental health. Today I have the honor of interviewing 2 amazing guests as we have the CEO of Hello There Games Oskar Eklund and Influencer Relations of Wired Productions as well as a member of Safe in Our World Aaron Cooper! Our topics today include the monumental game AVICII Invector, how Oskar got to work side by side with the late critically acclaimed recording artist Tim Bergling aka AVICII, Mental Health Awareness and removing the negative stigma surrounding it, as well as Safe in our World which is an organization that is to help with charities as well as find support and help with mental health and more with a focus on gaming and mental health awareness and well being. Hello There Games Website: https://hellotheregames.com Twitter: https://twitter.com/hellotheregames Facebook: https://www.facebook.com/hellotheregames/ YouTube: https://www.youtube.com/channel/UCTkIk7ei9PkljCRqmRgq-fA Aaron Cooper Twitter: https://twitter.com/azwah Wired Productions Website: https://www.wiredproductions.com Twitter: https://twitter.com/wiredp Instagram: https://www.instagram.com/wired_productions_games/ Facebook: https://www.instagram.com/wired_productions_games/ LinkedIN: https://www.linkedin.com/company/wired-productions/ YouTube: https://www.youtube.com/user/WiredProductionsLtd Safe in Our World Website: https://safeinourworld.org Twitter: https://twitter.com/safeinourworld Instagram: https://www.instagram.com/safeinourworld/ Facebook: https://www.facebook.com/SafeInOurWorld/ YouTube: https://www.youtube.com/c/SafeInOurWorld Be sure to visit www.MekelKasanova.com for updates, news, podcasts, and much more. PATREON: https://www.patreon.com/MekelKasanova YT MEMBERSHIP: https://www.youtube.com/channel/UCLLAKtxpwPMXfaEtNBw0yMg/join DONATIONS: https://streamelements.com/mekelkasanova-2378/tip TWITTER: http://twitter.com/MekelKasanova FACEBOOK: https://www.facebook.com/MekelKasanova INSTAGRAM: https://www.instagram.com/MekelKasanova DISCORD: https://discord.gg/Mmz9pM5 Mekel Kasanova is a journalist that writes reviews and impressions on my website for various companies as well as host the #1 podcast in Hawaii, The Kasanova Podcast, where he interviews celebrities, actors and voice actors, tech and video game industry staff, journalists, game and movie composers, content creators, and more with the aim of his show being to educate people on whatever field his guest is in and to give them a peek behind the veil and a howto if they want to get into said industry plus it's all about organic conversations with my guests and centers around not only what they do but them as a person and individual Business Inquiries: Mekel@mekelkasanova.com Patrons: Shane, Devin Wolery/PCGamerZHawaii, Miguela Cruzeta, Tou Thao, Edward Bishop, Zachary Powell, Denomi808, Chipz-N-Stix, SpryteMix, Shannon Robinson/3RShow, Anthony Jordan, ZeroGround 00

#PodcastHype #CoCreation #Recruiting | Wenn zwei Podcaster podcasten ... Mohamad Chouchi hat bereits über 160 Podcast-Episoden herausgebracht und ist mit Influently ein alter Hase in der Influencer-Landschaft. Gemeinsam mit ihm spreche ich über den Audio-Hype und seine Trend-Prognosen im Influencer Marketing.

#MicroInfluencer #B2B #Relations | Ich spreche mit Franziska Hahn & Philippa Werz von Thomas Henry in Berlin über ihre Influencer-Strategie für den Hersteller der Trend-Bitterlimonaden. Sie geben uns einen ausführlichen Blick hinter die Kulissen: Langfristiger Beziehungsaufbau kommt hier ebenso zum tragen wie regelmäßige Highlight-Kampagnen.

#Congstar #SocialMedia #Content | Niklas Breuch von Congstar setzt seit 2019 auf Influencer Relations, mit dem klaren Ziel, Content für die eigenen Kanäle zu gewinnen. Der Ansatz zahlt sich aus: Performance, Follower-Bindung und Kosteneffizienz steigen. Seine Strategie präsentiert er im Podcast.

In this episode of 'Influence' we look at the role of the influencer in the luxury brands sector.Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform WearismaProduced by Neil Whiteside, FreedomOneIn partnership with the Branded Content Marketing Association (BCMA)www.thebcma.infoSupport the show (http://www.thebcma.info/membership/)

This week's guest on Beyond the Boxx is Emily Loss. Emily Loss is Manager of Influencer Relations and Social Media Strategy for CBDistillery, the company that is the driving force behind the #CBDMovement™.She strives to assimilate brand vision and goals with influencer’s voice by pushing boundaries in real-time ad development. Emily has a passion for experience architecture and immersive video, and tries to weave both through all marketing projects that she is a part of. She is passionate about creatively forging emotional connections and authentic relationships between brands and influencers while nurturing online communities and gaining an audience’s trust.Emily is extremely passionate about holistic healing, and progression of the CBD industry. Her mission is to empower others to heal themselves naturally through accurate information, education and the compelling voices and stories of real human beings.

From organic Facebook posts in 2012 to full-blown paid social campaigns in 2019, Edelman’s U.S. Vice President of Influencer Relations and Business Affairs Andrew Schwalb has experienced firsthand the evolution of influencer marketing. Andrew has seen the benefits and challenges of working with celebrities and micro influencers over the course of his career and is ready to share his wisdom with the Perlu listeners. So kick back, close out of all of those social media apps for a few minutes and tune in to his advice. It just might save your campaign.

We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing.Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy.Show Links:Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia.com/Mekky Facebook - https://www.facebook.com/mekkymediaONEFIRE - https://onefire.com

#Buchvorstellung #Leseprobe #Einführung | Das Buch ist da! Ich gebe euch diese Woche umfassende Einblicke in die einzelnen Kapitel und erläutere die zentralen Fragestellungen. Außerdem gibt es eine kurze Leseprobe zu jedem Kapitel.

Selbstständigkeit, Handlungsfreiheit, Selbstverwirklichung: In der Theorie lesen sich die Prinzipien von New Work nachvollziehbar und schlüssig. Aber ist das auch so? Tilo Bonow hat seine Agentur räumlich und strukturell nach solchen Prinzipien umgebaut. Über seine Erfahrungen spricht er in der neuen Ausgabe der "Digitalen Viertelstunde". Dabei sind diese Erfahrungen durch die Bank positiv. Das hat für Bonow allerdings mit einem grundlegenden Vertrauen in seine Mitarbeiter zu tun. Die Agentur jedenfalls hat alle technischen und infrastrukturellen Voraussetzungen geschaffen, digital und virtuell arbeiten zu können. Gezwungen wird aber niemand dazu. Tilo Bonow ist Gründer und Geschäftsführer der Agentur PIABO in Berlin. Die Agentur ist spezialisiert auf Public Relations und Social Media Management sowie Content Marketing und Influencer Relations.

Selbstständigkeit, Handlungsfreiheit, Selbstverwirklichung: In der Theorie lesen sich die Prinzipien von New Work nachvollziehbar und schlüssig. Aber ist das auch so? Tilo Bonow hat seine Agentur räumlich und strukturell nach solchen Prinzipien umgebaut. Über seine Erfahrungen spricht er in der neuen Ausgabe der "Digitalen Viertelstunde". Dabei sind diese Erfahrungen durch die Bank positiv. Das hat für Bonow allerdings mit einem grundlegenden Vertrauen in seine Mitarbeiter zu tun. Die Agentur jedenfalls hat alle technischen und infrastrukturellen Voraussetzungen geschaffen, digital und virtuell arbeiten zu können. Gezwungen wird aber niemand dazu. Tilo Bonow ist Gründer und Geschäftsführer der Agentur PIABO in Berlin. Die Agentur ist spezialisiert auf Public Relations und Social Media Management sowie Content Marketing und Influencer Relations.

In der zweiten Episode von unserem Podcast 'Get Reach Or Die Tryin' widmen wir uns voll und ganz der Zusammenarbeit mit Influencern. Denn neue Disziplinen erfordern auch neue Denk- und Arbeitsweisen. Zu oft passiert es, dass Kooperationen an einer falschen Kommunikation zwischen Marke und Influencer scheitern oder Potentiale nicht maximal ausgeschöpft werden. Häufig sind Marken oder Agenturen nicht daran gewöhnt mit 'Privatpersonen' Geschäfte abzuwickeln und gehen zu wenig auf die Bedürfnisse und Bestrebungen der Influencer ein. Und auch umgekehrt fehlt den teils semi-professionellen Influencern häufig das Verständnis für die Intention der Marke und die damit verbundenen Anforderungen. Als Agentur für Influencer Marketing bilden wir dabei die Schnittstelle zwischen Marke und Influencer. Wir leisten Aufklärungsarbeit auf beiden Seiten und versuchen so durch gegenseitiges Verständnis das bestmögliche für beide Parteien herauszuholen. Denn erst wenn aus einseitiger 'Medienbuchung' eine Partnerschaft zwischen Marke und Influencer wird, kann eine echte Win-Win-Situation entstehen.

Man kann Influencer Marketing nicht besprechen, ohne die großen Social Media Player in den Blick zu nehmen. Was passiert gerade bei Insta, YouTube und Co? Darüber spreche ich mit Expertin Sarah Pritzel.

Vernachlässigen wir die Blogs im Influencer Marketing? Darüber spreche ich mit meinem Gast Katrin Hilger. Sie ist selbst Bloggerin und freie Beraterin für Influencer Relations und kann aus beiden Perspektiven spannende Erfahrungen und Einschätzungen teilen.

Ich spreche mit Artist Manager Kevin Tewe über seine Rolle als Manager bekannter Influencer wie Diana zur Löwen. Er schildert eindrücklich was die Arbeit und Perspektive der Influencer so besonders macht und welche Trends die Disziplin Influencer Marketing jetzt und in Zukunft bestimmen.

Ich spreche mit Influencer Marketing Managerin Annalena Schmitz über die Anfänge des Influencer Marketings und ihre Zeit beim Multi-Channel-Network Mediakraft. Wie war es damals? Was hat sich bis heute verändert? Wo geht die Reise hin?

Hi! Das hier ist Influence! Der Podcast. Ich rede hier jede Woche mit spannenden Menschen über Influencer Marketing. Warum mache ich das und wer bin ich überhaupt? Mein Name ist Alina. Ich arbeite als Creative Plannerin und Markenstrategin in Köln. Im Laufe der letzten fünf Jahre habe ich das Influencer Marketing in Deutschland groß werden sehen und aktiv mitgestaltet. Vor allem durch meine Arbeit als Social Media Managerin in großen Agenturen. Dabei habe ich gelernt, was die Disziplin so magisch macht – wie gut sie wirklich sein kann, wenn sie richtig angepackt wird. Aber auch, welche Fallstricke es gibt. Meine Erfahrungen und Einschätzungen schreibe ich gerade auf und bringe gemeinsam mit dem Haufe Verlag im Oktober 2019 ein Buch auf den Markt. Titel: Influence! Erfolgreiche Online-Marketingstrategien für Praktiker. Ihr begleitet mich bei meiner Recherche und den vielen spannenden Gesprächen, die ich mit führenden Köpfen aus der Branche geführt habe. Ich freue mich sehr auf den Austausch mit euch. Viel Spaß beim Hören!

Part of building and participating in a community is the influence we have on others. With the advent of social media and more personal interactions, people have risen to levels heretofore unexpected. Influencers help to sway the activities of a community and stars arise that influence at the highest level. Rachel Happe (Co-founder of The Community Roundtable) and Marshall Kirkpatrick (Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr) join Mary & PJ to talk about the difference between influence and popularity, and what it means to be an influencer.

Part of building and participating in a community is the influence we have on others. With the advent of social media and more personal interactions, people have risen to levels heretofore unexpected. Influencers help to sway the activities of a community and stars arise that influence at the highest level. Rachel Happe (Co-founder of The Community Roundtable) and Marshall Kirkpatrick (Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr) join Mary & PJ to talk about the difference between influence and popularity, and what it means to be an influencer.

On this episode influencer Kenzie Elizabeth talks to Jordan Risa, freelancer extraordinaire on working as a freelancer in Los Angeles. From creative directing, consulting, platform management, influencer relations, consulting, content production, etc- Jordan has you covered! Hope you enjoy this episode. Find her on socials @kenzieelizabeth & join our secret FB page (https://bit.ly/2zEx3BM)! Hope you enjoy xo   FOLLOW THE ILYSM IG PAGE:  https://instagram.com/ilysmpodcast?utm_source=ig_profile_share&igshid=nndyzh5e0eo6 Jordan: https://www.jordanrisa.com/ TAYLOR: https://www.instagram.com/tailsyoudie/

Tami Nealy is the VP of Communications at influencer marketing platform, Find Your Influence. Tami began her career working in professional sports before transitioning to the corporate world. During her seven years leading the corporate communications team at LifeLock, she executed hundreds of interviews as a corporate spokesperson, launched a partnership with the FBI’s Law Enforcement Education Development Association and helped lead the company to IPO. Following this, she pivoted to supporting education technology organizations before joining Find Your Influence in August 2018. At Find Your Influence she is responsible for the development and execution of all internal and external communication strategies and corporate messaging. Show highlights 1:52 Tami introduces herself, her background and her role at Find Your Influence. 5:13 What influencer relations is and how it differs from influencer marketing. 9:12 Isn't influencer relations an evolution of media relations? 10:35 Influencer relations vs influencer marketing. Which has the greater demand? 15:05 How the PR industry is adapting to working with social media influencers. 18:53 Is influencer relations more for B2B influencers who don't monetize their platforms with sponsored content? 20:27 Where Tami sees the influencer industry heading in the next twelve months and next five years. 23:30 The one book that Tami recommends everyone should read. Resources/People/Articles mentioned in podcast Find Your Influence Lifelock There's Not An App For That Tami on LinkedIn Tami's book recommendation There's Not an App for That: Communication Skills to Become an Irreplaceable Leader Pfeffer, Cary (Author)English (Publication Language)184 Pages - 12/22/2015 (Publication Date) - Wise Ink (Publisher) View on Amazon

Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy.Show Links:Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia.com/Mekky Facebook - https://www.facebook.com/mekkymediaONEFIRE - https://onefire.com

New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at every touchpoint. “Trust in companies, brands and executives plummets every year, but trust in peers or people ‘like me’ is always at the top,” said Solis. “At the end of the day, that’s what [influencers are] about … I think it is an under-appreciated strategy in the marketing arsenal.”

I led global influencer relations at Huawei Technologies for three years. In this episode, I give up the role of host and get interviewed by Mordecai Holtz about that global program.

2014 hat der Gründer von Fitvia mit 500€ Startkapital im Wohnzimmer seiner Eltern begonnen, Tee über seinen Online-Shop zu vertreiben. Sein Ziel war es, Tee als Getränk für die jüngere Generation attraktiver zu machen, damit es nicht weiterhin als Getränk für die ältere Generation gilt. Die Frage war von Anfang an: Wie überzeuge ich meine Zielgruppe, 100 Gramm Tee für 25 € zu kaufen? Da der Fitvia-Gründer auf Instagram aktiv war, fand er auf seine Frage schnell eine Antwort. Er sagte: „Immer wenn ich ein Produkt einem Influencer zugeschickt habe, sind die Sales im Shop sehr gut angestiegen“. Durch diesen Test hatte er den Dreh raus und setzt seitdem sehr stark auf Influencer-Relations in Kombination mit Online-Marketing. Heute ist Fitvia in mehreren Ländern ein namhafter Brand, generiert 8-stellige Jahresumsätze und hat mehr als vierzigtausend Beiträge auf Instagram. Vortrag auf der IAW in Köln vor ca. 200 Menschen: https://www.youtube.com/watch?v=SuLsouMYeMk&t=37s Privat Label – Next Generation https://www.youtube.com/watch?v=fvDzsku-KI0 - Mehr dazu in der Podcast folge jetzt reinhören - Unsere Bitte: Wenn dir diese Folge gefallen hat, hinterlasse uns bitte eine 5-Sterne-Bewertung, ein Feedback auf iTunes und

I've known Walter Jennings for three years, at the time, he was leading the International KOL (Key Opinion Leaders) program for Huawei. Today, I'm honored to host Walter, who is now a Senior Consultant at the Tantalus Consulting Group, serving as the firm’s leading expert on International Key Opinion Leaders and Influencer Relations for corporate reputation A Bit About the Guest Walter Jennings is one of the most seasoned communications professionals out there. Based in Hong Kong, he is an American-Australian with 25+ years’ experience advising companies in China, Australia, and the United States. Most recently, Walter developed and led the program globally as Vice President, Global Corporate Communications at Huawei Technologies in Shenzhen, China. As a member of Huawei's KOL program, Walter and I forged a great friendship that spanned beyond just meetings at events and social media. Honestly, if there was a paradigm for how to manage influencer relations then Walter would be it. During his tenure, Walter was able to rally a group of international influencers and shepherd the Chinese tech company to great acclaim. In fact, Shel Israel wrote that Walter Jennings was so important.... "because he is the glue that binds together the loosely structured network called KOL" MORE ABOUT THIS SHOW On the episode, Walter and I cover: Influencer Relations Win/Win Opportunities What Kind of People Work Well on Social Media Transactions vs Relationships Authenticity in the 21st Century Listen closely because there's a lot of great insights and ideas.

In dieser Folge lässt und Felix Plötz daran teilhaben, wie er selbst nebenbei ein neues Geschäftsmodell etabliert hat und einen eigenen Verlag mitgegründet hat.Du hast auch eine Frage an das Sidepreneur Team? Dann schick sie uns einfach an info@sidepreneur.deDie Links zur Folge: Buch: Das 4 Stunden StartupBuch: Kopf schlägt KapitalBuch: Die 4 Stunden WocheZur Sidepreneur Facebook Community gehr es HIER LANGWebseite von Felix Plötz: https://www.felixploetz.comWebseite von Peter Lutsch: http://peterlutsch.de

In dieser Folge lässt und Felix Plötz daran teilhaben, wie er selbst nebenbei ein neues Geschäftsmodell etabliert hat und einen eigenen Verlag mitgegründet hat.Du hast auch eine Frage an das Sidepreneur Team? Dann schick sie uns einfach an info@sidepreneur.deDie Links zur Folge: Buch: Das 4 Stunden StartupBuch: Kopf schlägt KapitalBuch: Die 4 Stunden WocheZur Sidepreneur Facebook Community gehr es HIER LANGWebseite von Felix Plötz: https://www.felixploetz.comWebseite von Peter Lutsch: http://peterlutsch.de

We’ll be discussing whether the current model of influencer relations is sustainable, we’ll be future gazing at what this industry could look like in 5 to 10 years’ time and we’ll debate and unpack the term itself: Influencer? What does it mean? What should it mean? Should we still be using it? We're joined by Manifest's influencer expert Niamh Kelly and two "influencers" Millie Cotton and Marta "A Girl Who Travels"

Far Cry 5 Arcade hands-on impressions, Fortnite Surpasses PUBG as Twitch’s Most Watched and Streamed, Fortnite Battle Royale Adding Mode with 20 Player Teams, Call of Duty: Black Ops 4 is Set in Near-Future, New Report Says Diablo 3 Switch Port is in the Works, Rumor: Grand Theft Auto 6 Set in Vice City and interview with Influencer Relations at Adult Swim Games, Sean Baptiste.

In today’s episode, Andy is joined by Chris Lee, founder of Silvester & Finch. With 18 years’ experience in tech journalism and PR, Chris shares his insights, tips and advice on how you can identify and evaluate relevant influencers and more importantly, how to pitch, keep a long-term relationship with them and how to evaluate the results.  See acast.com/privacy for privacy and opt-out information.

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In this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company. This episode is sponsored by Cision. Download Social Business Journal Volume 3 a How-to Guide in Influencer Relations.  Visit our Social Business Engine podcast Cisco SocialVengers show notes page to learn more about the Cisco SocialVengers program. 

How are companies and brands managing influencer relations? It's a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week, why are there so many women working in PR? Plus, Red Bull's content machine and Facebook's decision to end like-baiting.

In this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst and public relations advisory services to client — she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an… The post Online Influencer Relations with Emily Riley appeared first on Eric Schwartzman.