Podcasts about Campaign manager

What happens when we finally break the silence about one of humanity's most natural yet stigmatized experiences? Periods affect half the world's population, yet remain shrouded in shame and misunderstanding. This candid conversation bridges generations and cultures as Mia and and her guest Urmi Hossain share their personal experiences with menstruation across different backgrounds.The stigma begins early—Urmi recalls being forbidden from attending school classes about periods, while advertisements portrayed menstruation as a joyful experience with blue liquid instead of blood. Both women share cringe-worthy stories of workplace period emergencies and the complex mental gymnastics required to hide a perfectly normal bodily function from colleagues. Their experiences, despite being decades apart, remain disturbingly similar.The statistics are sobering: 30% of adolescents lack access to needed menstrual products, while 64% of adults report being unable to afford period products at some point in the past year. Globally, 500 million people lack access to basic menstrual necessities. Beyond the physical challenges, cultural taboos label menstruating women as "impure" and restrict their participation in religious and community activities.This episode doesn't just identify problems—it explores solutions, from workplace "period days" to better education for everyone, especially men. As Mia pointedly suggests, "If men had periods, there would be baskets of tampons and Advil everywhere." The conversation concludes with information about organizations working to address these issues, including Women in Leadership Canada and Femme Influence.Whether you menstruate or not, this conversation offers critical insights into an experience that shapes lives, workplaces, and communities. Breaking the taboo isn't just about comfort—it's about dignity, equality, and recognizing biological realities that affect millions. Listen, learn, and join us in normalizing this essential conversation.Urmi Hossain is a woman who wears many hats.; Urmi is a self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA ( Chartered Financial Analyst) and CAIA ( Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives.Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey as a third-culture kid.Passionate about women's empowerment, Urmi is the Social Media Lead for Women in Leadership's Victoria Chapter and the Campaign Manager at Femme Influence. She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019, where she served as both VP of Education and President.She enjoys reading thrillers and mystery books and working out in her free time, such as boxing, HIIT workouts, and running.Find Mia On Social Media ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠. Listen and subscribe to the podcast: ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠

In this episode of the Carbon Copy Podcast we explore how switching the car for walking or cycling is a positive change that's about so much more than climate. Join our host Isabelle Sparrow and guest co-host Izzy Romilly, Sustainable Transport Research & Campaign Manager at Possible, to learn how driving less and choosing an active lifestyle has health, air quality and economic benefits too! Hear from cycling advocates Mariam Draaijer of JoyRiders, and Katie Collier and Rosie Venner of Bike Worcester about their work helping more people, especially women and families, to choose cycling to get around. We also meet Joe Durbidge of IWGB and delve into the Hot Wheels campaign, which is calling for more support to allow couriers to choose sustainable transport options. Listen now and discover: The dramatic NHS savings possible if more people chose to cycle instead of drive. The biggest barriers to walking and cycling – and how these are being tackled. What you can do to help more people choose active travel where you live. Full transcript available at: https://carboncopy.eco/podcasts/walk-and-cycle--------------------------------------------- Show notes Find out more about walking and cycling: https://carboncopy.eco/takeaction/walk-and-cycle Discover all 25 Big Local Actions for climate and nature: https://carboncopy.eco/takeaction Listen back to previous episodes of the Carbon Copy Podcast: https://carboncopy.eco/podcast Learn more about JoyRiders, on Carbon Copy: https://carboncopy.eco/initiatives/joyriders-women-cycling-together Learn more about Bike Worcester, on Carbon Copy: https://carboncopy.eco/initiatives/bike-worcester Read about Possible's work on sustainable transport: https://www.wearepossible.org/getting-around DIscover more about the London Cycling Campaign's women's network: https://lcc.org.uk/campaigns/womens-freedom/ Read about the Hot Wheels campaign: https://www.wearepossible.org/hotwheels Learn more about Bikeability and cycle proficiency: https://www.bikeability.org.uk/ Share your feedback: hello@carboncopy.eco Hosted on Acast. See acast.com/privacy for more information.

Global hunger has hit a new high. The United Nations says nearly 300 million people faced acute hunger last year. And the outlook for 2025 is bleak due to wars and cuts in aid. So which countries are experiencing the worst of the global food crisis? And who are the most vulnerable? In this episode: Chris Gunness, Former Director, Communications, United Nations Relief and Works Agency for Palestine and the Near East. Elise Nalbandian, Regional Advocacy and Campaign Manager, Oxfam, Africa. Sara Hayat - Specialist in Climate Change Law and Policy. Host: Adrian Finighan Connect with us:@AJEPodcasts on Twitter, Instagram, Facebook

After Pierre Poilievre's election defeat, the Conservative blame game begins. The PBD Podcast tears into campaign missteps, failed leadership, and why playing defense cost Pierre the win, despite Trudeau stepping down and Carney stepping in.

If it feels like the second you catch up with the algorithm, everything changes again, you're not imagining it! Today's episode is here to help you stay ahead of the curve. We're diving into May's biggest marketing updates, from Instagram's experimental new features to TikTok's latest political saga and LinkedIn's ad upgrades. Knowing what's changing (and why) can shift your mindset from feeling frustrated to feeling empowered. Because when you understand the "why" behind these updates (hint: it's all about keeping users engaged) you can start using these shifts to your advantage, instead of letting them derail your strategy. Plus, Emma shares practical insights on how (and whether) you should be integrating these changes into your marketing right now. Listen in as Emma explains: Why TikTok's future in the U.S. still isn't finalized How LinkedIn's new Campaign Manager tools could boost your ad performance Instagram's new lockable posts and how to leverage them for exclusivity And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Join us for a special guest sermon with Danny Thongsy! Danny is a community advocate, who has worked on a statewide effort for immigrant rights and to end mass incarceration. He mentors and supports directly impacted community members through advocacy and their reintegration. He graduated from UC Berkeley with a Sociology degree and had studied biblical/religious studies through the Golden Gate Baptist Theological Seminary. Danny is the Campaign Manager for the Interfaith Movement for Human Integrity, an immigrant rights group in Oakland. He is passionate about community work and had advocated with the Human Rights Watch in passing Assembly Bill 1308 Youth Offender Parole Hearing Up to the age of 25. As a child of refugees from Laos, Danny loves to celebrate the richness of his culture and roots by cooking traditional Lao/Thai food. He loves the outdoors, drawing, and teaching origami folding.

Alexis Carey is a social media and influencer marketing specialist with over 4 years of experience in the beauty, food and beverage, and lifestyle industries. As a Campaign Manager at Foodie Tribe, she drives brand growth through influencer partnerships and strategic campaigns. Outside of work, she creates fashion, fitness, and travel content on her blog, @fashiontoflow.Since this interview, Alexis has stepped into a new role as a Campaign Manager for an agency. In this episode, Emily Mi Landri talks with Alexis about breaking into the social media world, building experience across the fitness, wellness, and beauty industries, and balancing creativity with business strategy. Alexis also shares actionable tips on content creation, influencer marketing, and tapping into trends to drive success.

Calls for national Moratorium on Seismic BlastingCommunities gathered in Warrnambool to call for an end to gas exploration in the Otway Basin and a national moratorium on seismic blasting to stop the damage being done to marine life and the marine environment. They want the recommendations of the Senate Inquiry into the Impact of seismic testing on fisheries and the marine environment implemented.We hear from:Lisa Deppeler, founder of OCEAN, the Otway Coastal Environment Action Networkhttps://www.ocean.org.au/Ben Druitt, Fight for the Bight, Port FairyYaraan Couzens-Bundle, Gunditjmara Whale Dreaming Custodian and Coordinator of SOPEC, the Southern Ocean Protection Embassy Collective.Prof. James Dunbar, Southwest Coast Scientific Group of the Clean Ocean Foundation. https://www.cleanocean.org/science-and-researchLouise Morris, Campaign Manager for offshore fossil fuels, Australian Marine Conservation Societyhttps://www.marineconservation.org.au/ Report of Senate Inquiry into the Impact of seismic testing on fisheries and the marine environmenthttps://www.aph.gov.au/Parliamentary_Business/Committees/Senate/Environment_and_Communications/SeismicTesting  Produced by Judith PeppardPhoto: Judith PeppardEpisode #1499 

Roy L Hales/Cortes Currents - Depending on which election poll you are looking at, the Liberals are leading by anywhere from 5 to 10 points nationally. The last poll to suggest the Conservatives were tied with them was taken by Abacus on February 4, 2025. An Angus Reid poll taken on April 7, 2025 found that in British Columbia the Liberal Party leads by 11 points. It's more difficult to get a breakdown riding by riding. While 338Canada's projections are generally fairly accurate, they are calculated using a mostly proportional swing model adjusted with provincial and regional polls. In North Island Powell River there are currently at least three factors which this approach does not take into account. Firstly there is the widespread reaction to a series of tweets Conservative candidate Aaron Gunn made between 2019 and 2021. Many people feel his comments about residential schools are demeaning to First Nations and at this point 57 elected and former politicians, as well as Frst Nation leaders, have signed a joint letter calling for his resignation. So has every other candidate in North Island Powell River. There is also a little group of 9 politicians, primarily based in Campbell River, who have come out in support of Gunn. However with this kind of controversy going on, it is difficult to believe that 48% of the electorate would vote for Aaron Gunn if there were an election today. There is also NDP candidate Tanille Johnson's popularity with some of the electorate, and the fact Bob Chamberlain, former Vice President of the Union of BC Indian Chiefs, endorses her. Lastly, Liberal candidate Jennifer Lash, her Campaign Manager and Deputy Campaign Manager are all government staffers with an intimate understanding of how elections are run. When I interviewed Deputy Campaign Manager Holly Johnson last week, they had recruited 150 volunteers. Those are three good reasons to ignore 338Canada's projections for North Island Powell River. The only poll that could tell us what is going on in North Island Powell River must be taken here.

Roy L Hales/Cortes Currents - All of the recent polls report the Liberals ahead in this election. If the election were held today, 338Canada and CBC's Poll tracker are projecting a landslide victory, with between 193 and 202 seats going to Mark Carney's Liberal Party. It's a bit more difficult when it comes to calculating the outcome in individual ridings. According to 338Canada's projections, North Island-Powell River is the bluest of the four northern Vancouver Island ridings. Aaron Gunn is expected to receive about 47% of the popular vote, but projections rely on algorithms and past voting history, and there are some things that can sneak under the radar.  For example, does 338Canada know about NDP candidate Tanille Johnson's following, as the only non-Conservative councillor in the city of Campbell River? Or that Liberal candidate Jennifer Lash, her Campaign Manager and Deputy Campaign manager are all government staffers who have amassed an army of 150 volunteers to knock on doors, man the phones and put up lawn signs? Or of the small successes of a Green Party movie and conversation night?  The following stories came out of interviews with an NDP Campaign manager, a Liberal Deputy Campaign manager and two of the leading Green Party campaigns workers. The Conservatives were to have replied by an email which, should it arrive later, will be published separately. 

BONUS PODCAST: This is VANCOLOUR host Mo Amir, Kareem Allam, and Angelo Isidorou unpack the 2025 B.C. Budget and the recent infighting within the Conservative Party of BC caucus.Kareem Allam is a Founding Partner of Richardson Strategy Group. He was the Campaign Manager for BC United (formerly BC Liberal Party) leader Kevin Falcon's successful BC Liberal leadership campaign.Angelo Isidorou is the Executive Director for the Conservative Party of British Columbia.RECORDED: March 10, 2025

Monday Headlines: Hundreds of thousands without power as ex-Tropical Cyclone Alfred moves inland, latest Newspoll shows hung parliament still likely, Israel cuts off power to Gaza and St George Dragons strongly condemns pie throw at the NRL. Deep Dive: Environment Minister Tanya Plibersek is being sued by a conservation group alleging she is not meeting her legal obligations to protect threatened species. The case, brought by The Wilderness Society, focuses on eleven species and an argument that specific plans for their protection aren’t being met. The government says it has doubled funding for conservation efforts, but environmental advocates say it’s not enough to prevent extinction. So, can legal action force stronger environmental protections? And does it stand a chance at succeeding? In this episode of The Briefing, Helen Smith speaks with Sam Szoke-Burke, Biodiversity Policy and Campaign Manager at The Wilderness Society, to unpack the case and what it could mean for Australia’s wildlife. Follow The Briefing: TikTok: @listnrnewsroom Instagram: @listnrnewsroom @thebriefingpodcast YouTube: @LiSTNRnewsroom Facebook: @LiSTNR NewsroomSee omnystudio.com/listener for privacy information.

Apple and the UK government clash over a backdoor feature that could allow the UK government access to private, encrypted data. Privacy advocate Sean Vitka explains why U.S. Apple users should be concerned about the encryption feature. Plus: former Bernie Sanders campaign manager Faiz Shakir reveals why Democrats have lost their way, and he shares his plan to bring working class Americans back to the party. -------------- Watch full episodes on Rumble, streamed LIVE 7pm ET. Become part of our Locals community Follow Lee Fang Follow System Update:  Twitter Instagram TikTok Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Urmi Hossain is a woman who wears many hats: self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA (Chartered Financial Analyst) and CAIA (Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives. Her first book, Discovering Your Identity: A Rebirth from Interracial Struggle, reflects her journey of being a third-culture kid. Passionate about women's empowerment, Urmi is the Social Media Lead for Women in Leadership's Victoria Chapter and the Campaign Manager at Femme Influence. She is a big proponent of learning and self-development; one of her passions is public speaking. She has been part of the Toastmasters club since 2019 where she served as the roles of both VP of Education and President. In her free time, she enjoys reading thriller and mystery books and working out such as boxing, HIIT workouts, and running.

In this second installment of a three-part series, hosts JC Bonilla and Ardis Kadiu examine how multiple AI agents can work together as coordinated teams. Using Element's Campaign Manager as a real-world example, they show how AI agents can mirror human marketing team structures and workflows. The hosts break down ROI measurement frameworks for these systems and discuss why higher education is still in early adoption. Through practical examples and clear explanations, this episode helps listeners understand the shift from single AI assistants to collaborative AI systems that can handle complex, multi-step tasks.Series Context and Episode 1 Recap (00:00:06)Continuation of 3-episode series on AI agentsEpisode 1 became required listening at ElementFoundation concepts: reason, adapt, and actionVertical vs horizontal AI solutions approachMulti-Agent Systems Explained (00:08:12)Breakdown of agent vs assistant definitionsHow specialized agents work togetherTask distribution and hierarchy systemsComparison to human organizational structuresCampaign Manager Case Study (00:10:09)Element's real-world implementation exampleMultiple specialized roles working together:Campaign strategist agentContent writer agentArt director agentHTML builder agentHow agents pass work between each otherIntegration with existing systemsROI Measurement Frameworks (00:27:00)Three approaches to measuring success:Performance comparison with human workFinancial outcomes and cost savingsOrganization-wide productivity gainsHow AI changes work output benchmarksNew metrics for productivity measurementIndustry Adoption Analysis (00:35:41)Current state of multi-agent implementationExamples from marketing, engineering, customer supportHigher education adoption challengesNeed for institutional mindset changesHuman Role Evolution (00:40:25)Changes in day-to-day work with AI supportShift from individual work to AI orchestrationImpact on job roles and responsibilitiesFuture of human-AI collaborationEpisode 3 Preview (00:45:46)Coming discussion on AI workforce managementOrganizational change considerationsIT departments' evolving roleFuture workplace predictionsResearch-based insights on AI integration - - - -Connect With Our Co-Hosts:Ardis Kadiuhttps://www.linkedin.com/in/ardis/https://twitter.com/ardisDr. JC Bonillahttps://www.linkedin.com/in/jcbonilla/https://twitter.com/jbonillxAbout The Enrollify Podcast Network:Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Get 45% off the Magic Mind bundle with our link: https://www.magicmind.com/LEVELJAN #magicmind #mentalwealth #mentalperformance Now that the Nintendo Switch 2 has been revealed it's time to discuss its likely must-have launch titles (slightly distorted by our own personal wishlists) w/ good friend and cohost of the 4GuysOnePiece podcast, John Donadio, a.k.a. @SomeBeardy2Love! In addition to podcast host, diehard Marvel/Dragon Ball fan, and meticulous, beard aficionado/enthusiast/connoisseur: John Donadio's (aka, SomeBeardy2Love) a man-of-many-hats with duties that range from Campaign Manager at MANA Talent Group, and Communications Strategist for the Elestrals trading card game! To keep up-to-date with the latest developments from John Donadio, check out his links below: https://twitter.com/SomeBeardy2Love https://www.instagram.com/SomeBeardy2Love https://www.twitch.tv/SB2L https://www.youtube.com/@4GuysOnePiece https://www.elestrals.com/ https://www.manatalentgroup.com/ Level 857 Video Game Podcast Ep-344: Our Nintendo Switch 2 Launch Title Wishlist (w/ SomeBeardy2Love) 00:00 - Intro 07:35 - Games Played Discussion - Path of Exile 2, Diablo 4, TMNT Splintered Fate 15:55 - Al played Dynasty Warriors Origins, Blade Chimera 21:59 - Choc played Double Dragon Gaiden: Rise of the Dragons, Marvel Rivals, Dragonball Sparking Zero 31:12 - Turb played Neo The World Ends With You, Ghost of Tsushima 38:26 - Stikz played Street Fighter 6 World Tour Mode 43:48 - Stal played Prince of Persia: The Lost Crown, Multiversus 51:33 - Indie Game of the Week Spotlight - River City Girls 1 & 2 56:08 - Break: Free Game Giveaway Reminder 59:39 - Super Smash Bros. boss Masahiro Sakura reacts to the Nintendo Switch 2 reveal: ""Oooh!" 1:06:38 - Is Halo coming to PlayStation? 1:16:07 - PlayStation Has Reportedly Canceled 2 Live-Service Games 1:23:35 - Xbox Developer Direct kicks off 2025 with Doom: The Dark Ages, South of Midnight, Clair Obscur, and a ""surprise"" fourth game 1:28:28 - Our Nintendo Switch 2 Launch Title Wishlist (w/ SomeBeardy2Love) If you enjoyed the podcast and would like to show support, feel free to do so in any of the following ways below: (1) Subscribe and share this podcast with close friends/family (2) Rate/Review us on your preferred podcasting platform: https://podcasters.spotify.com/pod/show/level857 (3) Become a member on either Fourthwall or Patreon for exclusive perks and discounts on merch! https://www.857ent.com/#membership/ (4) Hit the bell and subscribe to our live podcast and multiplayer, co-op gaming channel: https://goo.gl/Zy9RTD

In our latest episode in our series on Climate in the Age of Trump, Scott talks with Liv Senghor about Wall Street's backpedaling on its commitments to phase fossil fuels out of its financial portfolios. They also talk about corporate finance campaigning in the new Trump administration and the upcoming Summer of Heat 2. Bio// Liv Senghor is an artist and activist with a history in non-violent direct action. With a career spanning entertainment and activism, Liv earned a Peabody and Emmy for her work on Netflix's Patriot Act with Hasan Minhaj. Since 2014, she has been a dedicated organizer against police brutality and US militarism. Liv joined Stop the Money Pipeline as a Fellow during the Summer of Heat on Wall Street campaign, when she led many actions and was arrested for engaging in civil disobedience fifteen times. She is now STMP's New York Action & Campaign Manager and an active organizer with Planet Over Profit. ------------------------------------------------- Outro- "Green and Red Blues" by Moody Links// +Global financial sector dropping key green pledges as Trump takes office (https://bit.ly/40HhPJK) Follow Green and Red// +G&R Linktree: ⁠⁠⁠https://linktr.ee/greenandredpodcast⁠⁠⁠ +Our rad website: ⁠⁠⁠https://greenandredpodcast.org/⁠⁠⁠ + Join our Discord community (https://discord.gg/uvrdubcM) +NEW: Follow us on Substack (https://greenandredpodcast.substack.com) +NEW: Follow us on Bluesky (https://bsky.app/profile/podcastgreenred.bsky.social) Support the Green and Red Podcast// +Become a Patron at https://www.patreon.com/greenredpodcast +Or make a one time donation here: ⁠⁠⁠https://bit.ly/DonateGandR⁠⁠⁠ Our Networks// +We're part of the Labor Podcast Network: ⁠⁠⁠https://www.laborradionetwork.org/⁠⁠ +We're part of the Anti-Capitalist Podcast Network: linktr.ee/anticapitalistpodcastnetwork +Listen to us on WAMF (90.3 FM) in New Orleans (https://wamf.org/) This is a Green and Red Podcast (@PodcastGreenRed) production. Produced by Bob (@bobbuzzanco) and Scott (@sparki1969). Edited by Scott.

Show Resources: Here were the resources we covered in the episode: Ian Nelson on LinkedIn Block Lists for Right Rail Ads Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox explores the evolution of LinkedIn Ads, the perception challenges it has faced, and how new advancements in measurement tools are changing the game. AJ takes a deep dive into LinkedIn's Measurement Insights Tool, detailing its features, functionality, and how it can provide better attribution and campaign insights for B2B marketers. Key Discussion Points: The Evolution of LinkedIn Ads: LinkedIn Ads historically faced criticism for being expensive and underdeveloped compared to competitors. Recent years have seen exponential growth in platform adoption as B2B marketers recognize the unmatched targeting and traffic quality LinkedIn offers. LinkedIn's investment in advanced measurement tools is a game-changer, aiming to prove the platform's value beyond cost. Introducing the Measurement Insights Tool: Overview: LinkedIn is rolling out a new tool called the Measurement Insights Tool, accessible via the “Measurement” tab in Campaign Manager. Stages: The tool organizes data into funnel stages—Awareness, Consideration, Conversion, and Revenue—based on campaign objectives and CRM integration. Features and Insights: Performance Chart: Visualizes campaign performance metrics (e.g., impressions, clicks, cost per click, leads) over time. Company Funnel Analysis: Tracks companies through funnel stages based on engagement and CRM data. Top Performing Audiences: Identifies high-performing audience segments by seniority, job function, location, and company size. Top Performing Ads and Campaigns: Highlights ads and campaigns generating the highest results for specific objectives, though efficiency metrics are not prioritized. Advanced Attribution: LinkedIn analyzes the last 50 touchpoints (impressions and clicks) per member, allocating credit for conversions across funnel stages. The tool relies on LinkedIn-specific attribution models but encourages comparison with external attribution systems. Opportunities and Limitations: While the tool offers valuable high-level insights, it lacks the ability to drill down into specific campaigns or ads for deeper analysis. It's a strong starting point but requires further refinement to become more actionable for advertisers. Why You Should Listen: Learn how to leverage the new Measurement Insights Tool to improve campaign strategy and attribution. Discover how LinkedIn's advancements in AI-driven reporting are shaping the future of B2B advertising. Gain practical tips for integrating LinkedIn Ads data with your overall marketing strategy. Call to Action: Join the LinkedIn Ads Fanatics Community to connect with top advertisers, access courses, and participate in weekly group calls with AJ. Share your feedback on the Measurement Insights Tool with LinkedIn reps to help shape its development. Connect and Contribute: Submit questions, feedback, or reviews via LinkedIn or email at podcast@B2Linked.com. Attach a voice recording to be featured on the show! This episode is great for those who want to understand LinkedIn's newest measurement tools and how they can help you maximize your LinkedIn Ads investment.  Show Transcript: For the full show transcript, see the show notes page here: Episode 155

Senior Strategist Morgan Jackson & Campaign Manager Jeff Allen helped guide Democrat Josh Stein to a historic win in the 2024 open-seat North Carolina Governor's Race over GOP lighting rod Mark Robinson. In this conversation, they both discuss how Stein went from trailing in many of the early polls to winning on Election Day by a historic 15-point margin. They talk the initial phase of the race with Robinson leading the polls, the Stein strategy to define Robinson early, the power of using Robinson's own words against him, the infamous "Nude Africa" scandal, the impact of storms and massive damage in Western NC, what is replicable for other campaigns from Josh Stein's victory, & much more digging into the signature gubernatorial race of the 2024 election.IN THIS EPISODEThe political origin stories of both Morgan and Jeff...How NC politics has completely transformed over the past 20 years...The early machinations that led to a Josh Stein vs. Mark Robinson '24 campaign...What led to Jeff managing the '24 Stein campaign...The potential political strengths of Mark Robinson...The initial core strategy and approach of the Stein campaign...The story behind the impactful first TV ad showing voters Mark Robinson in his own words... (link to ad)The Stein strategy to prioritize communications to Black voters...The story & fallout of the "Nude Africa" disclosures that forced national GOP donors to cut Robinson loose...The impact of the Hurricane Helene storms that hit Western NC...How the big Stein margin helped NC Dems win other races downballot...Their expectations heading into Election Day and reactions from the 15-point Stein victory...Both Jeff and Morgan share some of their favorite spots around The Tarheel State...AND...Roy Cooper, crazy uncles, the DCCC, Scott Falmlen, Pete Giangreco, Bill Graham, Bill Hefner, Jesse Helms, Jim Hunt, I-95, Jesse-crats, Mt. Rushmore, Pat McCrory, Myspace, Trey Nix, Barack Obama, Stephanie Pigues, RLG Media, shithouse rats, storm machines, Thom Tillis, Trump-proofing, visceral reactions, Mark Warner, water jets, Kathleen Williams & more!

Costs of Gun Violence pt 3 : Safer Shopping to All! In this podcast, we dig into some OG GAG history with Kenn Kidd, who organized direct actions against Wells Fargo and Fedex around their support for the NRA and gun makers. Our GVP news this week is about the costs of gun violence to taxpayers in Columbus Ohio, estimated at half a Billion per year, thank you to Sean Stefanic. We speak to Morgan Avirgean, the Campaign Manager of Business Must Act for Guns Down America about the ways the stores we shop in and the corporations that control them prop up the gun industry or actually make us safer against gun violence. Then dig into GAG's corporate action wins with GAG activists and founding members Cathy Marino Thomas and Ken Kidd. And as always we start with our In Memoriam, young single mother Jessinya Mina… Thank you to Libby Edwards for this contribution and our production team,.Sarah Germain Lilly, Ti Cersley, Sean Stefanic, Libby Edwards, Cathay Marino Thomas and guest Ken Kidd.

GUEST: Kareem Allam, Former chief of staff for Mayor Ken Sim and Campaign Manager, Partner at Fairview Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices

Freeland drops a bomb. Does Justin Trudeau survive? GUEST: Ian Bailey, reporter with The Globe and Mail's Ottawa Bureau Canada's massive federal deficit: How did we get into this mess? GUEST: Andrey Pavlov, Professor of Finance at Simon Fraser University's Beedie School of Business From Bitcoin to climate change: Vancouver City Hall in 2024 GUEST: Kareem Allam, Former chief of staff for Mayor Ken Sim and Campaign Manager, Partner at Fairview Strategies Are the wheels finally off the Liberal bus? GUEST: Warren Kinsella, Toronto-based lawyer, author and consultant, former special assistant to Prime Minister Jean Chretien What is the price of a Christmas dinner in 2024? GUEST: Sylvain Charlebois, Director of the Agri-Food Analytics Lab at Dalhousie University Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Hayley and Amy talk with SheNYC Arts artistic director Danielle DeMatteo about building new approaches to break down barriers and increase gender equity in theatrical spaces, the arts industry's power as a voting bloc, feminist rage that leads to needed change, and more. Click here for a transcript of the episode! Episode Notes Hosts: Hayley Goldenberg and Amy AndrewsGuest: Danielle DeMatteoMusic: Chloe Geller Episode Resources: Donate to SheNYC Arts Queen Anne Access Broadway NY Theatre Advocacy Collective Guest Bio: Danielle DeMatteo (she/her) is a writer/composer, photographer, and Artistic Director of SheNYC Arts. After working in the creative department at Jujamcyn Theaters (working on such shows as Kinky Boots, Jersey Boys, The Book of Mormon, A Gentleman's Guide to Love and Murder, Something Rotten!, two seasons of Encores! at New York City Center, and more), she focused her work on fixing the gender gap in the Broadway industry. She founded SheNYC Arts in 2015 and is eternally grateful to all of the other talented arts workers who have helped it grow and develop since then into a nationwide nonprofit organization that operates in New York, Los Angeles, Atlanta, and Dallas-Fort Worth. Outside of SheNYC, most recently she was on the worldwide Production team at Disney Theatrical Group, working on Frozen, The Lion King, and Aladdin around the globe. As a writer, her musicals have run off-Broadway, in Boston, and Chicago; her most recent piece, QUEEN ANNE, was the 2021 recipient of the Brooklyn Arts Council grant for musical theatre. In addition to her work in theater, she was one of the original organizers of the Women's March on Washington and has worked on a number of New York political campaigns, including as the Campaign Manager for Art Chang's 2021 Mayoral run. She was recently featured in Forbes Magazine, was named one of Five Women to Watch as Broadway Returns by Shonda Rhimes' publication, Shondaland, and is on the 2024 Broadway Women's Fund's Women to Watch list. Find Danielle Online: SheNYC Arts - follow on Instagram! SheLA Arts - follow on Instagram! SheATL Arts - follow on Instagram! SheDFW Arts - follow on Instagram! Thanks for listening! Who do you want to hear from next on the Women & Theatre Podcast? Nominate someone here. The Women & Theatre Podcast is created and produced by Hayley Goldenberg and Amy Andrews. Please like, comment, subscribe, follow us on Instagram and Facebook, and consider making a donation to support our work. Thank you for listening!

The most important game mechanism is, of course, the Game Master of a roleplaying game. Roleplaying games are all about making choices as-if you are your character and then seeing what happens as a consequence. This week the Angry GM gave me a long-overdue kick up the butt when I read an article on his blog. This episode is a response to that kick up the butt. Big thanks to the Angry GM for his book and blog - I hope he won't mind the extensive quotation from them. Thanks to Frank T for calling in! Game on!The Angry GM's article: A Campaign Manager's Guide to Selfishness | The Angry GMOR https://theangrygm.com/a-campaign-managers-guide-to-selfishness/The Angry GM's book in his Shop:https://angry.games/shop/ols/products/game-angry-how-to-rpg-the-angry-wayRoleplay Rescue Details:Voice Message:speakpipe.com/roleplayrescuePatreon:patreon.com/rpgrescue Email:roleplayrescue@proton.meBlogroleplayrescue.com Bluesky Social:https://bsky.app/profile/ubiquitousrat.bsky.socialMeWe:https://mewe.com/p/roleplayrescueRoleplay Rescue Theme by Jon Cohen from Tale of the Manticore:https://taleofthemanticore.podbean.com/Logo and artwork by MJ Hiblen:https://www.patreon.com/MJHiblenART/ Hosted on Acast. See acast.com/privacy for more information.

The most important game mechanism is, of course, the Game Master of a roleplaying game. Roleplaying games are all about making choices as-if you are your character and then seeing what happens as a consequence. This week the Angry GM gave me a long-overdue kick up the butt when I read an article on his blog. This episode is a response to that kick up the butt. Big thanks to the Angry GM for his book and blog - I hope he won't mind the extensive quotation from them. Thanks to Frank T for calling in! Game on!The Angry GM's article: A Campaign Manager's Guide to Selfishness | The Angry GMOR https://theangrygm.com/a-campaign-managers-guide-to-selfishness/The Angry GM's book in his Shop:https://angry.games/shop/ols/products/game-angry-how-to-rpg-the-angry-wayRoleplay Rescue Details:Voice Message:speakpipe.com/roleplayrescuePatreon:patreon.com/rpgrescue Email:roleplayrescue@proton.meBlogroleplayrescue.com Bluesky Social:https://bsky.app/profile/ubiquitousrat.bsky.socialMeWe:https://mewe.com/p/roleplayrescueRoleplay Rescue Theme by Jon Cohen from Tale of the Manticore:https://taleofthemanticore.podbean.com/Logo and artwork by MJ Hiblen:https://www.patreon.com/MJHiblenART/ Hosted on Acast. See acast.com/privacy for more information.

Today I am joined by a friend going back to Junior High. He is my primary sounding board for most of my activism within the union. And he served as my primary advisor for my run for vice president. Today, you will hear an outsider's perspective on what's been going on at my branch, and my history with the post office and the union. There are significant insights in this episode about who I am as a person. It's a great conversation, between two old friends.

In a world inundated with marketing messages, how do we discern between ethical persuasion and manipulative tactics? This episode delves into this complex issue with Brad Parscale, a seasoned strategist who has shaped successful political campaigns.Parscale explores the blurred lines between marketing and advertising, discussing the ethical considerations that underpin effective campaigns. He sheds light on the power of identity marketing, examining how leveraging shared identities can resonate with audiences. Additionally, the episode delves into the impact of shame culture, analyzing its effects on both individuals and organizations. Ultimately, this conversation challenges us to consider the moral implications of persuasion and the responsibility of marketers to use their influence ethically.Learn more about Brad:With nearly 20 years of experience in digital media and digital media strategy, Brad Parscale is responsible for representing hundreds of organizations throughout the United States, ranging from small business to multi-million dollar companies. In 2004, he invested his last $500 into Parscale Media, an agency focused on building websites and digital media strategy. By 2011, Brad had created a multi- million dollar company. In 2016, Brad was named Digital Director for the Donald J. Trump for President campaign, developing, implementing and managing the digital marketing strategy. Under Brad's digital leadership and direction, President Trump not only won the presidency but also raised more money through small- dollar donations than any Republican presidential candidate in history. Currently, Brad is serving as President Donald J. Trump's Campaign Manager for his 2020 Election Campaign.Brad's Links:X: https://x.com/parscaleConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

President-elect Donald Trump has named his campaign manager, Susie Wiles, as his White House chief of staff. She is his first cabinet pick and will be the first woman ever to hold the title. We have new details on the other names being considered for high-profile positions. Plus, former deputy FBI director Andrew McCabe on what the Justice Department could look like in a second Trump administration. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Donald Trump makes his first staffing announcement as president-elect, naming his White House chief of staff. And a federal judge in Texas makes a ruling concerning undocumented immigrants married to American citizens. These stories and more highlight your Unbiased Updates for Friday, Nov. 8, 2024.

This sermon is a conversation between Bill Doherty and Greg Boyd, where they talk about the relationship between the Kingdom of God and how the kingdoms of this world work, applying it to the present election season.

This sermon is a conversation between Bill Doherty and Greg Boyd, where they talk about the relationship between the Kingdom of God and how the kingdoms of this world work, applying it to the present election season.

Jason sits down with former Campaign Manager for President Donald Trump, Corey Lewandowski to discuss how he first met the 45th President in 2014 and ended up working with him shortly after that. Lewandowski shares stories from his early life, how he got into conservative politics, and what it was like during the early days of the Trump campaign. Plus, Corey weighs in on the state of the race and what the former President and his supporters will need to do to get over the finish line on November 5th.  Later, Jason breaks down a fascinating week on the campaign trail for former President Donald Trump and Vice President Kamala Harris. Bring On The Stupid: TikToker Apologizes For Tearing Down Greek Flags They Thought Were Israeli. Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Manafort went to prison for being Donald Trump's first campaign manager. He's out now, just in time to see Trump elected again. He's thrilled about it.  (00:00) How Trump Is Winning Moderates (13:41) The Hispanic Community Favoring Trump (22:03) Kamala's Campaign of Fear (38:34) Elitist Democrats Hate Trump's Working Class Party (52:47) If Trump Wins, the Left Will Never Accept the Results (1:05:37) Manafort's Time in Prison (1:21:11)  How Will Trump Prevent WWIII? (1:34:42) What Would a Ukraine-Russia Peace Deal Look Like? Paid partnerships with: ExpressVPN Get 3 months free at https://ExpressVPN.com/Tucker Cozy Earth https://CozyEarth.com/Tucker Promo code “Tucker” for up to 40% off Meriwether Farms https://MeriwetherFarms.com/Tucker Use promo code “TCN10” to save Learn more about your ad choices. Visit megaphone.fm/adchoices

John Seaton joins Matt Salmon to discuss if the late Senator would ever endorse a Democrat for public office.

Richard Von Glahn, Prop A's Campaign Manager joins Megan Lynch to talk about why they are pro prop A which would state minimum wage and paid sick leave.

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Episode Description Show Resources: Here were the resources we covered in the episode: LinkedIn's help article about Website Actions Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this week's episode of the LinkedIn Ads Show, host AJ Wilcox introduces LinkedIn's groundbreaking new feature—Website Actions—which simplifies conversion tracking and retargeting. Unlike Google or Meta, LinkedIn makes setting up conversions incredibly easy without the need for coding. AJ breaks down how this feature works, its benefits for marketers, and some challenges to be aware of. Key Discussion Points: Website Actions Overview: Learn how LinkedIn's new feature helps track conversions by monitoring button clicks and page visits on your website, all without needing any coding skills. Why Website Actions is Groundbreaking: Unlike other platforms where you need developer assistance or complex setups, LinkedIn allows you to track button presses directly within Campaign Manager, making conversion tracking straightforward and marketer-friendly. Setting Up Website Actions for Conversions: AJ walks through the step-by-step process of setting up Website Actions to track conversions and create retargeting audiences, as well as tips for optimizing these features. Limitations and Workarounds: While Website Actions is powerful, AJ also highlights some of the bugs and limitations, such as delayed updates on page changes and reliance on cookies for retargeting. Retargeting with Website Actions: Discover how to create retargeting audiences based on specific button clicks or page visits, and learn why this feature could be a game changer for LinkedIn Ads. Wishlist for Improvements: AJ discusses potential future enhancements that could make Website Actions even more useful, like the ability to manually refresh updates or view pages as LinkedIn sees them. Additional Updates: Axiom Audiences: AJ shares exciting news about LinkedIn making Axiom audiences more accessible, allowing advertisers to use advanced targeting criteria such as household income or property value. Speaking at Inbound Conference: AJ gives a brief update about his recent speaking engagement at the Inbound Conference. Listener Review Spotlight: AJ shares a 5-star review from a listener in Italy who credits the podcast with helping them achieve significant results in LinkedIn Ads. This episode is packed with actionable insights, and is beneficial to any B2B marketer looking to enhance their LinkedIn Ads performance with the latest tools and techniques.   Show Transcript: For the full show transcript, see the show notes page here: Episode 148

Colt and David sit down with NSAI Executive Bart Herbison.  A Paris, TN native, Bart Herbison worked as a reporter and spent 14 years in radio and as a correspondent for The Nashville Banner newspaper before joining the administration of former Tennessee Governor Ned McWherter as Deputy Director of Communications in 1987.  Herbison joined the staff of U.S. Rep. Bob Clement (D-Nashville) in 1988 where he served as the Tennessee Congressman's Press Secretary, Campaign Manager and Chief Tennessee Administrative Officer before leaving Capitol Hill for Music Row in 1997. Herbison is Executive Director of the Nashville Songwriters Association International (NSAI), the world's largest not-for-profit songwriters trade organization and advocacy group dedicated to the songwriting profession. Established in 1967, NSAI's membership of nearly 5,000 spans the United States and many other countries. With more than 100 chapters, the association serves aspiring and professional songwriters in all genres of music. Facebook: www.facebook.com/bartherbisonInstagram: www.instagram.com/bartherbisonTwitter (X): www.twitter.com/bherbison11NSAI: www.nashvillesongwriters.com Send us a textSupport the showCheck out our socials and follow us!Facebook: www.facebook.com/TwangTownPodcastInstagram: www.instagram.com/TwangTownPodTwitter: www.twitter.com/TwangTownPodWe would love your support to continue to bring listeners amazing content!Cash App: www.cash.app/$TwangTownPodBuzzsprout: https://www.buzzsprout.com/2232176/support

Beware the post-menopausal women who doesn't give a damn, says 63-year-old TV presenter Carol Vorderman. Carol, a self-described ‘old bird with an iphone' joins Nuala McGovern to discuss her new book: Now What? On a Mission to Fix Broken Britain. Part memoir, part tool kit the book relates Carols campaign to defeat the last Tory Government, and urges millions to find their voice and hold the new Labour Government, and all future governments, to better account. Following on from the Woman's Hour SEND programme yesterday, we now focus specifically on SEND provision for black and Asian minority ethnic families. Nuala is joined by Stephen Kingdom, Campaign Manager for the Disabled Children's Partnership, who shares exclusive findings from a report they have conducted. Plus, co-founder of the Sikh disability charity SEN Seva Praveen Mahal tells Nuala about her own personal experience. The pioneering photographer Lee Miller worked as a fashion model and an artist before becoming a war correspondent for British Vogue in the 1930s. Her images taken during World War II are some of the most arresting and enduring of the conflict. A new film about her life, which stars Kate Winslet, focuses on the period in her life when she defied convention to become a war photographer, travelling to the front lines. The film's director Ellen Kuras explains how they captured Lee Miller's adventurous spirit.Last night saw the first - and so far, only scheduled - televised presidential debate in the USA ahead of the election in November. Kamala Harris and Donald Trump spoke for 90 minutes, each accusing the other of lying. Women's issues were on the table for debate including a heated exchange on abortion. Nuala discusses with New York Times columnist Amanda Taub.Presented by Nuala McGovern Producer: Louise Corley

In this episode, Skippy and Jeffrey discuss his upbringing, working in the Obama campaign and other political endeavors, his time filming a travel show in Laos, his love for Aspen and the effort he's put toward that, the importance of self-awareness and vulnerability. Watch this episode on YouTube https://youtu.be/yLq9212ki2w Learn more: Host: Jeffrey M. Zucker Producer: Kait Grey Editor: Nick Case Recording date: 8/6/24 Skippy Mesirow: https://www.linkedin.com/in/skippymesirow/ https://www.instagram.com/skippymesirow/ https://www.facebook.com/skippymesirow Business: https://www.instagram.com/electedleaderscollective/ Podcast - https://www.healingourpolitics.com/ Gone Gonzo - https://www.youtube.com/watch?v=kbyNgfPUJTM www.electedleaderscollective.com https://aspen.skyrun.com/ https://www.healingourpolitics.com/#newsletter Bio: Skippy Mesirow is a public to his core. He is the Founder of the Elected Leaders Collective, a Natural Medicine Advisory Board member, and a former Aspen City Councilperson. His life's mission is to heal our politics. In 2007 Skippy rose from unpaid intern to Deputy Director of home state and a 5-state region for Obama for America 08'. At 23, he ran a state-wide race as Campaign Manager for Jesse White 2010. Turned off by the toxicity of politics in Chicago, Skippy left a promising career and traveled the world, often solo with a backpack and a motorcycle. His perspective began to expand. Working on an ill-fated start-up, he moved back to his favorite place on Earth, Aspen, CO., where he had previously lived as a competitive skier and collegiate national champion. Here he began to do "the work," diving deeply into his soul, connecting and healing and re-contextualized years of childhood trauma and their resulting expression. As he did, he re-engaged politically. He co-founded and Chaired Aspen NextGen to give youth a voice. He organized a successful ballot initiative to change Aspen's election day, resulting in the highest-ever voter turnout by 26%. He Chaired the APCHA housing board and the P&Z Comission, going on to serve four years on Aspen's City Council from 2019-2023. In his term, Aspen established a net-zero-waste goal and passed a housing strategic plan. Skippy advocated for innovation to improve government function, citizen involvement, and voter turnout and t psychedelic reform. He serves on the Aspen Psychedelic Resource Center board. During his service, he observed incredible heart-centered leaders try to make change, only to drop out as they faced public hate, misinformation, conflict, and the resulting stress, anxiety, overwhelm, and other mental health challenges of our toxic culture. Integrating his mental-health journey, he founded the Elected Leaders Collective to "heal our politics." The ELC works with elected officials and public servants to reduce mental health challenges, increase performance, and connect with other heart-centered leaders. ELC's coaching addresses all five parts of the human experience – mind, body, emotion, unconscious, and spirit. Leaders cultivate awareness, remove internal blocks, and achieve aligned external action to reach their highest self in life and leadership. Skippy lives with his partner Jamie in Aspen. They travel as much as possible, still on two wheels, to unconventional places. Skippy is an ultra-marathoner, burner, skier, biker, driver, & cook w/"Citizen" tattooed on his right arm. Chapters: 0:00 - Intro 2:44 - Healing Our Politics Podcast 11:00 - What Motivates You? 17:32 - Where Did You Grow Up? 25:29 - What Drew You to Colorado? 33:44 - Growth at an Impressionable Age 35:47 - Electric Vehicle Start Up 38:02 - Gone Gonzo 45:29 - Political Origin 51:49 - Healing in Politics 1:04:28 - Public Service 1:14:08 - When Work Affected Change 1:19:49 - Ask Jeff a Question 1:22:52 - Most Grateful for 1:24:15 - Snap Your Fingers 1:27:43 -  How to Support

Dr Hannah Brown, Campaign Manager for Education and Young People for RU OK?, is working to decrease the stigma of mental health and to provide Australians with the skills and confidence to check in with one another EVERY day, and not just RU OK? day. Hannah shares advice for parents who may be dealing with a child who is not ok—how to have this conversation with them and support them through their struggles.  . In this episode: What to do when someone struggling says "I'm fine!" It's not our job to fix, but to notice, listen, and support Parent-to-child conversations Child-to-child conversations ALEC - Ask, Listen, Encourage Action, Check-in  Teaching kids to be kind and respectful to their friends/classmates Building skills for strong and trusting relationships If you are not OK, please reach out for help: Kids Help Line 1800 55 1800 Parent Line (different number for each state) Lifeline 13 11 14 13YARN (for First Nations Australians) 13 92 76 Related links: #589 Mental Fitness With Gus Worland R U OK Day – Talking About It and What Happens When They Say ‘No' . Doors are now open to the Happy Families Membership  NEW weekly kids' ‘Print & Play' subscription FELT (Fostering Emotional Learning Together) Find us on Facebook or TikTok Subscribe to the Happy Families newsletterSee omnystudio.com/listener for privacy information.

Joe and Kellyann discussed last night's CNN interview with Kamala Harris and Tim Walz. Danna bash-fed the democratic ticket candidates nothing but softball questions.

Show Resources: Here were the resources we covered in the episode: Chandler Quintin's episode on how to get incredible LinkedIn video ad performance How LinkedIn defends against bot traffic on the LinkedIn Audience Network Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: Key Takeaways: This episode of the LinkedIn Ads Show, hosted by AJ Wilcox, delves into the ongoing debate among B2B marketers about whether LinkedIn Ads is truly a Tier 1 advertising platform. AJ discusses the platform's strengths and areas needing improvement to solidify LinkedIn's place among the top advertising platforms like Google and Meta. Key Discussion Points: Platform Tier Classification: AJ defines Tier 1 platforms as essential tools that B2B marketers must master, such as Google and Meta, due to their comprehensive features and widespread use. LinkedIn is currently on the cusp between Tier 1 and Tier 2, with many key features missing or needing enhancement to reach true Tier 1 status. Platform Generosity: AJ introduces the concept of "platform generosity," explaining that early-stage platforms like Google and Facebook succeeded by offering low costs and high value, attracting widespread use. LinkedIn, in contrast, started with higher costs and lacked the generous features that help new advertisers achieve success, which could hinder its growth and perception as a top-tier platform. Feature Wishlist for LinkedIn Ads: Device Targeting: The ability to target ads based on the device type (mobile vs. desktop) is crucial for optimizing campaigns but is currently missing. Time Zone Flexibility: AJ argues for the ability to change campaign time zones and schedule ads according to the user's local time, improving budget efficiency and targeting accuracy. Hourly Reporting and Scheduling: LinkedIn should provide more granular hourly reporting and allow for ad scheduling based on when the audience is most active, enhancing campaign effectiveness. Daily Budget Control: LinkedIn often overspends on daily budgets, particularly with maximum delivery bidding, which feels like a "cash grab." More precise control is needed to avoid overspending. Improved Audience Matching: Enhancements like targeting by LinkedIn profile URLs could significantly improve the match rates for uploaded contact lists. Custom Calculated Columns: AJ suggests allowing advertisers to create custom calculated metrics within Campaign Manager, eliminating the need for manual calculations in Excel. Ad Type Transparency: LinkedIn should make it easier to identify the ad type within exported reports, helping advertisers better analyze campaign performance. Expanded Objectives for Thought Leader Ads: AJ advocates for adding more objectives to Thought Leader Ads, including website visits and lead generation, to increase their utility. Simplified Duplication and Management of Conversation Ads: The current process for creating and duplicating Conversation Ads is cumbersome; LinkedIn could streamline this to make it more user-friendly. Additional Feedback and Community Suggestions: AJ shares feedback from the LinkedIn Ads community, including suggestions for better dynamic UTM tracking, a more user-friendly Campaign Manager interface, and dark mode compatibility. Conclusion: This episode provides a comprehensive evaluation of LinkedIn Ads, highlighting both its potential and the areas where it falls short. For LinkedIn Ads to move firmly into Tier 1 status, it must address these shortcomings, offering advertisers more control, transparency, and tools to optimize their campaigns effectively. By implementing the suggested features and improvements, LinkedIn could significantly enhance its value proposition, attracting more advertisers and solidifying its place as a critical platform for B2B marketers.   Show Transcript: For the full show transcript, see the show notes page here: Episode 146

Show Resources: Here were the resources we covered in the episode: Best practices to getting the highest match rate from LinkedIn list uploads: Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox shares his comprehensive playbook for promoting your presence at in-person events like trade shows and conferences using LinkedIn Ads. If you're looking to make a significant impact at your next event, this episode provides actionable insights on how to effectively target attendees, choose the right ad formats, and optimize your promotion strategy. Key Discussion Points: Targeting Event Attendees: List Targeting: Use contact lists or company lists of attendees to reach them directly. If you don't have a list, use LinkedIn's native targeting to reach professionals in the city where the event is being held. Geographic Targeting: Target the city of the event using LinkedIn's recent or permanent geography feature to reach attendees and professionals temporarily in the area. Choosing the Right Ad Formats: Conversation Ads and Click-to-Message Ads: These offer a personalized, VIP invitation feel, perfect for inviting attendees to special events or meetups. Thought Leader Ads: Promote posts from company representatives about attending the event. These ads tend to achieve higher engagement rates than standard company posts. Single Image Sponsored Content: Ideal for driving traffic to your landing page, as you only pay for clicks that lead to your website. Text Ads: A cost-effective way to keep your brand top of mind, especially for desktop users. What to Promote: Promote special events, presentations, or booth activities, such as product demos, giveaways, or exclusive meetups. Unique draws like F1 simulators or free drinks can increase traffic to your booth. Timing Your Promotions: Pre-Event: Advertise in the weeks leading up to the event to get on attendees' calendars. Use personal invites and offer benefits to encourage meetings. During the Event: Target attendees and professionals in the city with your ads. Consider using a mix of list targeting and native targeting. Post-Event: Retarget individuals who interacted with your ads during the event to keep them engaged with your brand. Bonus: Organic Promotion Tips: Encourage company representatives to post about attending the event, including any special offers or activities. Post a wrap-up after the event, acknowledging key takeaways and tagging attendees or speakers to increase shares and engagement. Recent LinkedIn Updates: Changes to how LinkedIn counts impressions and clicks for video ads, now excluding actions taken before the video starts playing. Updates to sponsored messaging metrics, separating them from impressions and clicks in Campaign Manager. Call to Action: Join the LinkedIn Ads Fanatics community for in-depth courses, expert advice, and weekly group calls. Subscribe to the podcast for more insights, and leave a review on Apple Podcasts to share your feedback and experiences. Review and Connect: Listeners are invited to connect with AJ on LinkedIn or via email at podcast@b2linked.com. AJ encourages sharing reviews, questions, and suggestions to be featured on the show. Listeners will learn how to leverage LinkedIn Ads for successful event promotions, ensuring your brand stands out and maximizes its impact at your next conference or trade show. Show Transcript: For the full show transcript, see the show notes page here: Episode 144

Many students find a home in the Arts in high school. Some students build their education and career dreams from that experience, and sometimes those dreams don't initially work out. When he didn't get into his dream school, Jeff made some different choices to not only become a better actor, but to become the person he wanted to be. Life circumstances gave him reason to take some unexpected turns along his career path (political campaigns?), but everything came together in the career he has today–in Broadway Licensing!  Who knew he would end up in a space with such historical significance to the acting field? Check out Jeff's story to hear how everything came together into the incredible career he has today.  Jeff's TedEx talk that we reference in our conversation:How To Make A Lasting Impression | Jeffery Keilholtz | TEDxRockville

Chris LaCivita also weighed in on Trump's relationship with Georgia Governor Brian Kemp and new battleground state polling showing Harris taking the lead in 6 out of 7 swing states. Learn more about your ad choices. Visit megaphone.fm/adchoices

Show Resources: Here were the resources we covered in the episode: Organic Content Posting through RSS Feed Great example of an engaging document for LinkedIn Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Notes: Episode Summary In this episode of The LinkedIn Ads Show, host AJ Wilcox dives deep into the world of LinkedIn document ads, exploring why they've become one of his top recommended ad formats and sharing expert tips on how to make the most out of them. AJ also covers the latest LinkedIn updates and offers practical advice for getting the best performance at the lowest costs. Key Discussion Points: Introduction to Document Ads: AJ explains why document ads have become one of his favorite formats, highlighting their ability to generate high engagement and deliver strong results when used effectively. Lessons Learned from Initial Tests: AJ shares his early experience with document ads and why he initially dismissed them due to poor performance. He revisits his approach and explains what he missed, leading to a renewed appreciation for the format. Best Practices for Document Ad Creation: Focus on designing documents with minimal text and high-impact visuals to attract attention on mobile devices. Use bright colors and large fonts to make each slide engaging and encourage viewers to keep scrolling. Objective-Based Performance Analysis: AJ breaks down the three objectives available for document ads—Engagement, Website Visits, and Lead Generation—offering insights into when and how to use each for optimal results. Engagement Objective: High click-through rates but potentially higher costs due to paying for all types of engagement clicks. Website Visits Objective: Best for driving traffic, with lower overall costs and free engagement clicks. Lead Generation Objective: Can be effective for gated content but may incur unexpected costs for interactions like "See More" clicks. Testing and Metrics: AJ shares results from various A/B tests comparing objectives, revealing that website visits often yield the best cost per lead and overall performance. Metrics to track: Cost per 25%, 50%, 75% view, and cost per completion to evaluate document engagement. The importance of exporting data to Excel for more detailed analysis and comparisons. LinkedIn Updates: Content ingestion via RSS feeds for LinkedIn company pages, allowing for faster and easier organic content posting. AI-generated ad copy suggestions for single image ads, now available to over 50% of ad accounts. New ability to send test leads directly from the lead gen form in Campaign Manager, streamlining the testing process. AJ's Pro Tips: Use square designs for document ads to maximize visibility across different ad formats. Include arrows or prompts in the design to encourage users to scroll through the document. Choose the objective that aligns best with your campaign goals, rather than defaulting to LinkedIn's suggestions.      Call to Action: Listeners are encouraged to join the LinkedIn Ads Fanatics community to access in-depth courses, expert advice, and weekly group calls with AJ. Subscribe to the podcast for more LinkedIn Ads insights, and leave a review on Apple Podcasts or send in an audio review for a chance to be featured. Review and Connect: AJ welcomes questions, suggestions, and feedback via email at podcast@b2linked.com or through LinkedIn DMs. He looks forward to featuring listener reviews and advice in future episodes. Listeners interested in learning how to harness the power of document ads on LinkedIn and get insider tips on achieving the best ad performance for your campaigns.   Show Transcript: For the full show transcript, see the show notes page here: Episode 143

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The first campaign manager of Trump's 2016 presidential campaign, Corey Lewandowski, joins Sid live in Milwaukee to talk about the reception he foresees the former President receiving when he takes the stage at the RNC in Milwaukee later this week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to outperform your competition on Amazon Prime Day 2024? Join us as we explore cutting-edge Amazon PPC strategies with the esteemed Destaney Wishon of BTR Media, who shares her expert predictions and actionable insights to help you skyrocket your Amazon advertising game. With Prime Day 2023 setting a new benchmark at $12.7 billion in sales, we decode consumer behavior shifts and the unique opportunities presented by this mid-year retail extravaganza, differentiating it from Black Friday and Cyber Monday. Our discussion dives deep into the art of managing Amazon ads around Prime Day, emphasizing the importance of defining your primary goal—be it maximizing profit or driving sales. We also unpack the extended attribution window's impact on ad spend, conversion rates, and ACoS. From the advantages of increased pre-event ad spend to capture window-shopping customers to the phenomenal conversion rates during Prime Day itself, we provide a holistic view of how to capitalize on this massive sales event. Destaney's insights reveal the significance of targeted ad strategies in enhancing your organic rank and BSR, alongside the long-term benefits of acquiring new customers. Get ready to maximize your Prime Day advertising efforts with practical advice on Adtomic Day Parting Schedules. Learn how to control CPCs and optimize conversion rates during peak traffic times, identify high-performing search terms, and strategically adjust bids. We also tackle the challenges of regaining momentum post-stockout, realistic budgeting, and leveraging coupons to boost conversion rates. As we navigate the new pricing rules and the competitive landscape with events like Walmart Plus Week, we arm you with strategies to ensure your brand is well-prepared. Whether you're a seasoned Amazon seller or a new brand, this episode is packed with invaluable tips to help you make the most of Prime Day 2024. In episode 576 of the Serious Sellers Podcast, Bradley and Destaney discuss: 01:22 - Amazon PPC Readiness for Prime Day 04:20 - Prime Day Impact on Shopping Habits 08:56 - Amazon Prime Day Advertising Strategies 13:23 - Maximizing Sales Opportunities Beyond Prime Day 19:29 - Prime Day PPC Optimization Strategies 21:00 - Optimizing PPC Strategy for Prime Day 27:18 - Maximizing Creative Impact in Ads 32:06 - Prime Day PPC Strategy and Sales 35:48 - Maximizing Sales Strategy for Prime Day 36:42 - Price Matching and Marketplace Strategies 39:15 - PPC Spend Strategy for Prime Day ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: We continue in our series and helping you guys get ready for Amazon Prime Day 2024 with a special Tacos Tuesday episode with best practices for advertising, not just on Prime Day, but before it and after it. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week.Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic any level in the e-commerce world.   Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton, and this is the show that is completely bs free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in e-commerce world. Welcome to a very special edition of Tacos Tuesday. If you guys have noticed, for the last few weeks on, like the podcast and other live streams, we have been focusing on Prime Day readiness. We wanted to make sure that 2024 is your best Prime Day and today we wanted to go deep in specifically talking about Prime Day readiness for PPC. All right, because that's one of the things that you can still kind of like control up until the day of Prime Day. So that's why we've invited the number one expert in the entire world on Amazon PPC Destaney Wishon here. Destiny, how's it going? Welcome back.   Destaney: Hello, hello. Thank you so much for having me very excited to be here, as always.   Bradley Sutton: Before we get into your training here, do you have any predictions for Prime Day. Like, are you expecting things to be just kind of like normal, business as usual? Are you expecting anything new and unusual this year?   Destaney: I am going to predict that this year is going to be even bigger than last year, which is saying something, because I distinctly remember being up at like 4 am having to adjust budgets last year because everyone was expecting it to be a little bit lower, just due to the state of economy and kind of where we were at with inflation. And it was 9 am and we're like out of budget across the board and conversion rates were double what they were the two weeks prior. So, I was like you know, we're driving a ton of sales, our ROAS looks fantastic, let's maximize this. So, I'm expecting it to kind of see a similar trend and be pretty big this year.   Bradley Sutton: Awesome. I hope that that prediction comes true. Share it. All right, I'm going to go off screen and let you go ahead and take it away. Destaney, that prediction comes true, share it. All right, I'm going to go off screen and let you go ahead and take it away, Destaney.   Destaney: I think when it comes to inventory and deals and content, it's a little bit more of a one size fits all solution. But when it comes to Amazon advertising and Prime Day, there are hundreds of different strategies that you can run depending on where your brand's at from a profitability perspective, from a cash flow and a lifestyle perspective when it comes to repurchasing, inventory and things like that. That's going to influence your Amazon advertising strategy. So, I've always been a big fan of not giving one size fits all solutions. I think everyone who follows me is very familiar with that, and this is no different. Some people are going to go online and say do not increase your budgets, do not change your bids. And some people are going to say, to maximize that opportunity, but it's going to be really dependent on where your brands at. So, kicking things off, let's talk about Prime Day 2023 and why these matters.   Destaney: $12.7 billion in sales. It was an absolute record for their largest annual event 375 million items sold. 37% of US households took part in Prime Day. That is really important. And also consider how many people share accounts you know grandparents, cousins, things like that so it's probably even higher. For being honest, the reason this matter is last year was the largest single sales day in all of Amazon history, and the reason I'm calling this out is because, as customers become more and more familiar with Prime Day, it's changing their shopping habits. For one, everyone knows that the first two to three weeks leading up to Prime Day you log into your app, it's the first thing you see. Right, they do a homepage takeover, letting you know it's Prime Day. They're also starting to drip out Prime Day deals. Now what this means is customers are going to stop their normal purchase habits. If I buy Tide Pods once a month on a Thursday, I'm probably going to hold off on buying my Tide Pods until Prime Day. If I have back to school items that I want to purchase, I'm going to hold off on buying those until Prime Day. Now the problem is customers are still shopping, they're still opening the app and they're clicking around, but they're not always purchasing. This is important to call out because the two weeks leading up to Prime Day and really the week before leading up to Prime Day, you're almost always going to see a drop-in conversion rate. Customers are still shopping, they're on the platform, they are clicking, they're adding to cart and they're building their list, but they're not checking out until Prime Day. So that's really important to consider.   Destaney: The second part to consider is think about Black Friday, Cyber Monday. Everybody knows what time of year Black Friday, Cyber Monday, is and everyone builds their baskets beforehand. You know they get the magazines for Walmart and for Target. They circle all of the items they want to buy. The difference is those items are holiday specific. The consumer habits are still similar, but the items are different. Prime day is smack dab in the middle of summer. People aren't necessarily buying their Christmas gifts yet. They're buying all kinds of gifts and they don't necessarily have specific items going into it. I, for example, will hop onto the Lightning Dill app and get caught up in all the excitement and the craze and just scroll until I find products that I want. So naturally, due to the flooding of customers on the platform, everyone is getting increased visibility. I think that's the biggest thing to consider. So, whether you have deals or whether you don't have deals, you're probably still going to see an increased visibility, but Prime Day is synonymous with savings. So, if you don't have a deal and you don't have a badge, you may not get that visibility.   Destaney: Now another small screenshot I added here is from one of our accounts. Last year we had 101 campaigns almost out of budget. This is not due to Amazon trying to spend more money on Prime Day. This is just due to the nature of how the auction works. When you have five times, 10 times as many customers on the platform clicking around, your ads are going to get clicked more, and the more clicks you get, the more you spend. So, the more your budget's going to be spent. This is why the first level of optimization is almost to increase your budgets, because we know there's going to be so many more customers on the platform. They're going to be clicking so much more because they're shopping around. So, increase your budgets and we're going to dive into that optimization later.   Destaney: But I thought it was really important to set that context and understanding just how many customers are on the platform during Prime Day and how that trickles down to your brand, whether or not you participate. Now there's kind of three important things to consider. You have lead-in Prime Day, lead-out, Prime Day either or. And why this matters is because the week before Prime Day is historically some of the worst performance you will ever see when it comes to Amazon advertising on the platform. Why? Well, as we mentioned, customers are still shopping. They may not be purchasing, but they are window shopping. Lead in period is really important because, again, people are logging onto a platform and they're starting to add to cart. They're starting to build their list for the products that they may want to purchase. This is important to understand because you can make your optimizations as early as 10 days prior or 14 days prior, and you need to optimize towards what you're wanting your outcome to be. So, if your only goal is profitability, then you should probably lower your budgets the week before. On the flip side, if your goal is maximizing sales and understanding consumer habits, you'll start to realize that those customers are adding to cart and clicking, so you probably still want to continue to run ads there, even though they're not purchasing.   Destaney: Yet we all know that attribution is extended on Amazon. The majority of the time, it's a 14-day attribution, sometimes longer. What's happening here is the customers are going to add to cart and click on your ads, but they may not purchase until later. So, your clicks and your spend are going to be much higher and your sales are going to be much lower. At its simplest, conversion rate is going to be down because people are clicking and not buying, and a cost is going to be up. People are clicking and not buying, so some people will just say you know, it's fine, let's continue running my ads full speed ahead, knowing it's going to pay off later. That's typically what we recommend our brands do, but some people who are only focused on profitability that is it. They don't necessarily care about the Prime Day customer because they know they're too price conscious. They're going to lower their bids and budgets the seven to 10 days before Prime Day because they don't want to attract the customer who's not going to convert until later on. So, keep that in mind. The second thing to keep in mind is that there is a lead out period, which pretty much means that a lot of shoppers are going to continue to stay on the platform after Prime Day. As we know, Prime Day has now been extended to almost Prime Week and when you have Walmart and Target and every other major retailer running these discounted days and deals, you're going to see a much longer timeframe. So, we've actually seen the week after Prime Day have some of the highest conversion rates because shoppers are still ready to buy, but some of the lower CPCs because most advertisers actually pull back on their budgets after Prime Day. So, lead-out's another really big opportunity for brands. So, keep these things in mind as you're building out your strategy.   Destaney: Here's just some kind of quick insights that I pulled from our personal accounts. As you can see the timeframe here impressions are definitely relatively high before Prime Day. Prime Day one last year was insane. It was one of the craziest days I've ever managed. Truly Before 9am we had blown through most of our budgets because there were that many people on the platform, I honestly kind of put the brakes on quite a few of our brands because I was worried that it was an attribution issue. But at the end of the day our conversion rate was about 2x 3x what it was on normal days during the beginning of Prime Day morning. You can also see the day after Prime Day there's definitely a drop off. This is influenced by the majority of our brands run deals, but impressions still stayed relatively high or back to average kind of a week afterwards, spend is the same thing.   Destaney: So again, our brands we recommend continuing to spend at a higher-than-average pace leading up to prime day, because we understand customers are window shopping, so we want to go ahead and catch their eyeballs before the day even hits. We want to stand out, so we personally increase our spend for the majority of our brands. Now, again, if a brand comes to us and says, hey, my only goal is a cost, my only goal is profit, then we're going to pull back on spend the week prior. But that is a decision that needs to be made at the brand level, not the agency or software level. So, knowing all of this, I think, before we dive into some really specific strategies around how you manage your ads, from an ad type, from a bid, from a budget perspective, you really need to decide is your goal on Prime Day to maximize profit? Is that your only focus, yes or no? The second thing is do you want to maximize sales? Now, a lot of people argue of you know a Prime Day audience isn't the best, it's, you know cheaper, it's discounted audience. They're not actually looking for your product, they just want a discount and save money. But at the end of the day.   Destaney: We've seen some two really strong effects from Prime Day. One, when ran appropriately, in an incredibly targeted way, you can take advantage of the heightened conversion rate on Prime Day and 100% improve your BSR and your organic rank on the page. We have run multiple tests with that. The second question I always get well, does your organic rank stick? Yes, if it's ran strategically in a very precise way. So, for us, we do like to maximize our presence on Prime Day because we know it's an opportunity to improve our presence on page one and improve our organic rank because our conversion rate is higher than our competitors. That's something really important to remember.   Destaney: The second part to remember is, as we saw earlier, around 40% of households are participating, so think of all of the new eyeballs you can get in front of. So, anyone who has a product that's purchased more than once whether it's a supplement that's repeat purchased, or whether it's a brand that has multiple products, like fitness gear Prime Day is a huge opportunity to get in front of a very warm audience that's ready to buy. So sometimes you can bring them into your brand and then they'll come back post Prime Day to purchase your other products. So those are things to consider when you're deciding. You know, is your goal to maximize product profit and just take advantage of the wave of traffic and do nothing, or do you want to maximize sales and build on all these other opportunities and make sure that you're investing in a much longer-term strategy than just Prime Day? Once you know those two, you can start optimizing beyond that. So, for all of those here that their main goal is maximizing profit, there's kind of a few things that we want to look at here.   Destaney: One bid management. We don't recommend making aggressive changes to your bids. In general, we see that brands who do not run any deals and are only focused on profitability will maintain around the same ACOS or ROAS. Sometimes it improves if they're in a category that does well during Prime Day. Sometimes it's worse because they didn't run any discounts and all their competitors did so. Now their conversion rates decreased. The traffic's going to your competitors and not you. If you're not running any deals, we do typically see a lower conversion rate. So, we sometimes recommend going ahead and lowering your bids a little bit, maybe 5% to 10% across the board, because customers are going to continue to click but not purchase, and again, this is because maybe your competitors are running heavy discounts and deals. If your competitors are running heavy discounts and deals and someone types in toothpaste and you're the only one not running a deal, you're not going to drive sales and you're going to have a lower conversion rate than everyone else. So, keep these things in mind. Lead-in is another strategy where maybe you need to lower your bids and budgets because your ads are not going to perform well leading up. Right, you can't sacrifice the increase in ACOS leading up because you're not going to drive sales on Prime Day without deals or discounts.   Destaney: Budget management's another really big one. At the end of the day, if you don't run deals or discounts and your category is known for deals and discounts, you're going to perform worse. So maybe it's worth decreasing your budget on everything that is not in line with your performance expectations. So the two easiest ways to do this are just go into Ad Console or Campaign Manager or, if you're using Adtomic, you can easily make adjustments throughout there and look at your targeting tab in Ad Console or the search term tab in Adtomic, which is the better tab to look at, and you can filter by everything that has an ACOS that is not in line with your expectations the last 30 days and go ahead and decrease that bid, knowing it's probably going to perform even worse on Prime Day, right, and it's not always a drastic difference, but it's usually enough to make a difference. Same thing with your budgets. Maybe you leave your budgets or you decrease your budget slightly on everything that has over 100% ACOS, right, Everything that's just out of line.   Destaney: Go ahead and decrease, and what's going to happen is you're going to optimize towards a little bit more profitability. You're going to get a lot more customers viewing your listing. Naturally, usually you know anywhere from 10% to 20% if you don't run deals or discounts. So, you're still going to drive more sales, but you're going to do it without advertising a ton. So, you're going to usually have a much higher profit on these days if you run this style of strategy. Again, the downside to this is, if all of your competitors are running deals and discounts, their conversion rate is going to be higher. They're going to drive three to four times the amount of sales as you and, as we know, the digital shelf is not unlimited. So, if they're doing much, much better and their organic ranks pushing up, yours is going to be pushing down on the page and that can be hard to make up for unless you're doing a ton externally or have other plans right outside of Prime Day. So, keep those things in mind.   Destaney: Now the second half of the strategy maximizing sales is where we're going to have a lot more very specific strategic recommendation. If you're not running deals, you can still expect a lower conversion rate, but across the board, what you really want to look at is increasing budget. That's the first and foremost way to maximize sales. Everything, all of your campaigns that have a ROAS or ACOS within your target, go ahead and increase your budget 20 to 30% and what's going to happen is, again, your organic sales are going to increase. So, if you're also increasing your ad sales and your ad spend with an increased budget, your tacos is typically going to stay close to the same, but you're seeing an overall sales increase. So, your overall profit's going to increase just due to economies of scale. So that's kind of the first thing that we look at is making sure everything converting really well, everything within a cost of a row, as we're increasing our budget on. The next thing we do is increase bids that are in a similar situation, but we're a little bit more strategic on this. Again, I'll open up my search term tab and I'll say, hey, my average conversion rate for my account is 12%, but these five keywords that are my most important keywords they're converting at a 20%. Let's go ahead and increase my bids on those, because I want to drive as much traffic as possible to those precise keywords that are going to improve my organic rank as well as improve my overall performance if my conversion rates higher. The next thing we're going to do is we're going to be very strategic with our campaign creation, and that's what we're going to get into in our next few slides. We're going to create campaigns that are specifically focused on maximizing visibility.   Destaney: A really quick pro tip and I'm only calling this out is because Prime Day traffic comes in waves. We typically see the morning of the first day of Prime Day as one of the highest. You can use Atomic Day Parting Schedules. So, if you're nervous to go in and just increase bids and budgets 24 hours because you don't know what performance is going to look like, you can use Adtomic Day Parting Schedules to choose those certain time frames where you can actually see your conversion rates higher and your CPCs are lower. So, we all know that your conversion rate does fluctuate throughout the day. You can use something like the day parting schedules to build out rules throughout the day if you want to balance that line of profitability and sales. So, keep that in mind, All right.   Destaney: So, leveraging the search term tab this is a really quick screenshot pulled directly from Atomic that I wanted to shout out because it's one of the best ways to have a lot of control. So, a lot of people will go to every single campaign and add a crazy placement modifier, increase sales or top of search by 100%, increase budgets. But that's not very strategic because you're going to have some search terms that don't do well, some that do well. So, if you pull Adtomic, you can leverage the search term tab. If you're an ad console, it's the targeting tab and you can filter top down by spend. I'm a really big believer of operational efficiency and 80-20. So, I almost always go top down by spend efficiency and 80-20. So, I almost always go top down by spend.   Destaney: What I am personally looking for are the terms where my conversion rate and click-through rate that's another good metric to look at is higher than average. So, as you know, we can pull our category average from insights and planning tab. More on that probably later when we hop into Q&A. But you can also pull it from your account average. So maybe your account average again is 8%. So, what I'm really looking for here are there any terms that have insane conversion rate that I know is better than the category? If so, you can assume that during Prime Day it's going to perform even better. So, I'm going to go control my bid and increase my bid on all of those terms, especially if my ACOS is lower than what my target is. This specific account does have a 30% average ACOS, as you can see here. That is our target. So, I'm probably going to increase performance on these terms. But if I see a term that's performing less than our average maybe it this 3% and 8% and it's not a strategy that the brand wants to run, I'm going to pull back my bids, right, Unless I'm running a dealer discount. This is a way that really helps improve your total sales and your organic rank while still maintaining some of that level of profitability. What you don't want to do is spend a ton of money on a term that has a terrible conversion rate. All that's going to do is hurt your organic rank because Amazon wants the products that are converting the best at the top of the page. So, keep that in mind when you're running your bid magic and be a little bit more strategic around these increases and decreases during Prime Day.   Destaney: The second thing we want to do is if we're running deals or discounts, this is even more so. We want to create a couple of campaigns focused on winning top of search. Now, Bradley and I have talked quite a bit about this area and whether or not to use high bids or whether or not to use placement modifiers, but for Prime Day specifically, especially if we have a deal badge on our ad, we create campaigns for the top of the page. The reason being is, as we know, customers are looking for deal badging and the best place to see that deal badging is the number one slot on the page. Now, most people can't afford to win this 100% of the time. It's just incredibly expensive. In the supplement space it would cost you around $90,000 in spend to win one keyword over 80% impression share $90,000. And this was last year. So, this is why we create separate campaigns is because we don't want to compete with all of our other campaigns that are focused on profitability.   Destaney: We create one to two campaigns for one to two top keywords that convert better than anything. Profitability we create one to two campaigns for one to two top keywords that convert better than anything else and our one to two keywords that we want to improve our organic rank on and we're going to set insanely high bids and probably put also a top of search modifier on it. And when I say insanely high bids, people always think it's three to four dollars. No, that is not going to compete during Prime Day, especially not in a competitive market. For some of our campaigns where we only want to win top of search, we don't care what the return on ad spend is during that timeframe, because people repeat purchase or because we have a good deal. I'm talking $10 to $15 bids or in the supplement space it's $40 to $50 bids. That is the kind of bid that is often needed in competitive categories on Amazon. And again, why we do this is because our conversion rate is so much higher with our deal. We drive so much traffic because of our deal badging that our organic performance will improve and stick for the next four to six to eight weeks. And if we continue to maintain that high and heightened level of traffic, organic rank will stick the whole time.   Destaney: So, we don't do this with all of our campaigns. We don't do this with every keyword. We cannot afford it, we would hemorrhage money. But we create one to two campaigns with one to two keywords and we set a budget that we can control in order to piggyback off of that conversion rate and those sales. So, think very strategically around this what keywords in your account are you converting better than everyone else? What keywords can you afford to win top of search on and create some of these campaigns so that way you can start improving your organic positioning on the page through PPC during Prime Day. Another quick thing to note is when you create your campaign, put top of search, put Prime Day in the campaign name or whatever you need to see, so that way when you see a poor ACOS or poor ROAS you don't pause it, because that's not the objective of the campaign. The campaign is to improve your BSR and to improve your organic positioning, not to drive profitability. So that's kind of a really quick tip and we'll probably talk more on that in the Q&A section.   Destaney: The next thing that's incredibly important is to consider how many people window shop on Prime Day. So more frequently than probably any other time of the year, customers are clicking around sponsored display almost always does really well during prime day because this positioning on the page is really valuable. So, what we do is we create really specific sponsored display product targeting ads where we only target all of our own products and we run these with the increased budget on prime day. And we run these with an increased budget on Prime Day because we know that customers are less loyal. Now it can be argued how much brand defense campaigns you should run throughout the year and I have some good data to kind of back into those areas but during Prime Day I'm of the opinion that customers are less brand loyal. They're looking for deals, they're looking for discounts. So, make sure to protect your listing, especially if you have a deal. If you have a deal, the last thing you want them to do is land on your page, see a better competitor ad and click out. So, we increase and run specific prime day targeting strategies for sponsored display. Don't throw in hundreds of products to target. Don't put expanded product targeting. Only target your own brand name to make sure you are defending your listing. Other sponsored display strategies we can talk about later whether or not it's audience targeting, category targeting or retargeting, but this is something that needs to be ran in almost every single account.   Destaney: Profitability or scalability focused. Maximizing your creatives is another big one. So almost all headline search ads are being forced to move to a custom image regardless, but even more so on Prime Day. It's needed to maximize your creatives because you need to stand out on the page, and when there are hundreds of deals, hundreds of discounts, you need to stand out on the page, and when there are hundreds of deals, hundreds of discounts, you have to stand out by how you've built your brand. So, look at the differences in these two ads. They're both selling the same product, but one of them is way more eye-catching. The bottom one also will typically drive a 200% increase in click-through rate, which is incredibly, incredibly important, because as you're running these ads, everyone's running deals right. Almost everyone in your category is gonna run some level of dealer discount, so if you're not, you have to stand out.   Destaney: Adding a lifestyle image is one of the number one way to improve the performance of your sponsor brand ad and your sponsor display ads. So go in there and get that done If you don't have the creative to make this happen, use Sponsored Brands AI Builder. Is it fantastic? No, not always. I said no really aggressively, but we actually have used it for a lot of brands. It's not always as fantastic as a professional shoot, but is it better than nothing? Yes, because even if it's a poor AI creative, you're not getting charged. A list of customer clicks. Sponsored brands ads are pay per click most of the time, right. So, get it up and running to bring eyeballs to your listing and then, if the customer is still interested, they will click on. So that is kind of the biggest thing that we recommend from a sponsored brand sponsored display ad perspective. Immediately get your lifestyle images uploaded.   Destaney: The other thing we're going to discuss is creating remarketing campaigns. So, one thing that you have to consider is, again, 40% of households are on the platform. This is your opportunity to get your brand in front of hundreds of hundreds of thousands of customers. Now, some of them may not purchase. Some of them may look but not buy, as we know. So how do you take advantage of that traffic? The 30, 45, 60, 90 days after prime day, you create remarketing campaigns. You can create remarketing campaigns directly with an ad console with sponsored display. As you can see, there's a target added section here. Remove all of those targets. Amazon auto-populates some of them. Remove them. All you want to do is create a remarketing campaign within the look back window that you would prefer. Why this is so important is because if a customer was looking at your product during Prime Day, they are interested in it probably throughout the year, right? So, you're able to capture that customer ID and then serve them an ad 45 days later when maybe they're ready to repeat, purchase or buy a new one, right? This is a really valuable way to take advantage of all the traffic you're getting on Prime Day and monetize it later on throughout the year. If you run this same campaign within DSP, you can also get even more targeted. Within DSP, you can say hey, I want to go ahead and serve everyone an ad. Who viewed my page on Prime Day but did not purchase. Or who viewed my competitors but did not purchase, right? If I'm selling TVs, you don't want to continue serving someone an ad. If they already bought a TV, they probably don't need another one, maybe.   Destaney: So, within DSP, you can set up and create that audience where you own that customer ID that viewed within your category and you can get really targeted of negating and or highlighting certain audiences. So, this is incredibly, incredibly important. If you're not a fan of DSP or if you have any concerns red flags you think it's terrible drop those concerns in the chat because I can answer them. Around. 90% of the time, DSP does not work because it's not ran appropriately or expectations weren't set or it was spent too much money without highlighting how granular you can get and, if that's the case, run sponsored display ads to dip your toes in and play around with getting really granular with your remarketing audience to take advantage of Prime Day traffic. Those are all the biggest things that we had here, so I wanted to leave it at that and then hopefully answer some of the follow-ups we had.   Bradley Sutton: That was good. The main takeaway guys. I mean, there's tons of takeaways you guys should have, but I hope one of the main takeaways that maybe opened some of your eyes is that when we're talking Prime Day, PPC readiness, it's not just July 16 and 17 that you have to keep in mind. There's stuff you have to do before Prime Day PPC readiness. It's not just July 16 and 17 that you have to keep in mind. There's stuff you have to do before Prime Day. There are things that you have to keep in mind, like this last slide about after Prime Day. Prime Day has a big impact and it's outside of just two days, so just keep that in mind. If there's one takeaway, make sure you remember them. One question of somebody made about 10 minutes or so ago not necessarily about prime day, but it's especially important because of prime day coming up is she's been sold out a month and I've actually talked to some sellers like this. They're worried. Like prime day is coming back. Um, how do I regain my momentum? As far as you with PPC to make sure I'm okay for Prime Day, so what would you say to Paula?   Destaney: Well, I think Prime Day is actually a fantastic time to launch if you can find out or carried away to stand out on the page. The biggest thing I would say is you almost need to restart your honeymoon period. I know this is more Bradley's area of expertise, but a lot of people will go out of stock and then come back into stock and expect to have the same BSR, same positioning on the page, same traffic as they did prior. That's almost never the case. From what we've seen, we see a huge drop in just organic positioning. So, the biggest thing is like setting expectations and making sure you're preparing your budget. When you come back into stocks, you're probably going to have to spend more money up front to make up for the sales volume that you did receive organically. Now, with it being Prime Day, I almost recommend at least having a coupon or something on your page to improve your conversion rate relative to your competitors and then just spending maybe a little bit heavier up front, knowing you're going to make up for that once your organic position goes back to normal.   Bradley Sutton: All right, what else we have here? We've got, Gianna from. She says if I've paused keywords in the past, I've not performed well. Is it worth reactivating them with low bids during prime to generate visibility and perhaps sales, or is it better to leave them paused? Oh, that's a nice and juicy one right there.   Destaney: I wouldn't say that they're gonna perform that much better on prime day, unless maybe you're a lot cheaper and you have a good you know deal badge or something along those lines. I would say why did you pause them instead of lowering your bids? Right, if they're absolutely converting terribly and you've got 50 clicks and no orders like, okay, that makes sense, pause it. But if they've driven any sales in the past, maybe you do start them with a really low bid just to see what can happen. But this is again drawing. If you're only focused on profitability, probably not. It's probably not conformed that much better out of the blue. But if you are focused on maximizing sales, maybe it is worth looking at. You know, last 90 days what keywords have driven an order, even if not profitably, and what should my bid be, knowing my conversion rate may be higher.   Bradley Sutton: One quick question I have for you before I go back is I think one of the things differently this year is Amazon's new rules on like sale prices and coupons and things like that, where, hey, you've got to be lower, you can't just artificially raise your price and then. And then you know, like some people do, and then people see, oh my goodness, it's 60% off, but it's just because they raised the price by 60%. Now, that being said, obviously there's going to be some people who still game the system, maybe from variation, abuse or some black hat stuff. But one thing that I've found now is, you know, like me personally, what I would do in the past is I would still have some kind of sales discount before prime day a little bit, just to get some momentum going and maybe increase on my organic. But now I'm all of a sudden, I'm trigger shy because I'm like, oh shoot, whatever discount I do now, that's setting my, my baseline price for this month, which means I'm going to have to do it even bigger. Uh, you know discounts, even getting a coupon approved. So, has that new rule changed any of your strategy at all? Or? Um, are you doing less pre? Uh, prime day discounts um, or what's your strategy there?   Destaney: Yeah, I would say, less pre-prime day discounts and or just being a lot more thoughtful around our overall pricing strategy. Because I think, like that's always, like the biggest complaint I see with Prime Day is some brands like, no, don't do anything, don't make any changes, it's not valuable. Everyone's looking for discounts and it's like, yeah, that is true, but also, as we discussed, you're getting in front of 40% of households in America. So, I think, just being a lot more strategic around the timing, also realizing that if you overlap high spend and PPC and steep discounts, you're not going to be making any money, so you better hope you make up for it with inflated conversion rate and improved organic rank. Another big factor I think is, as we're starting to see more with Walmart and other retailers and external influencers, is just price matching as well. It's making sure that you have price parity across all of your platforms and your discounts are lining up in a similar fashion.   Bradley Sutton: That's actually important, because last year Walmart Plus Week was the same week as Prime Day, but then this year Walmart has two of them and they're both not on Prime Day. One was already last month and one, I think, is this week or next week or something. So, yeah, definitely what Destaney just said Keep in mind, guys, because if you could lose the buy box on one or other marketplace, if you're running discounts on one but not the other, Sydney says, alright, during Prime Day she's going to have a deal badge. But she's asking would you run an ad on a keyword that you already have your product organically ranked on the first page, or would you target keywords based on the conversion rate, regardless of organic ranking?   Destaney: Great question. So, the line that I usually draw on my sand is if I'm ranked in the top four, then I'll pull back on PPC. That's kind of the line. Page one does not matter. In my opinion. 80% of click share goes to the number one carousel on the page, the top four, that's 80% of clicks go there. So even if you're ranked on page one but you're at the bottom of the page, you're not getting near as much visibility and you can be booted really quick. So, we typically say, hey, if we're in the top four, that's a great place to be. If I'm five through eight, sometimes that's okay as well. It really depends on the category. But you got to think as a customer. If you're shopping on mobile, you see a headline search ad, you see three sponsored product ads and then you see your four organically ranked, and then you have another sponsored ad carousel. So, a customer has to scroll quite a bit just to get to 10 to 50. So that's kind of the area that we see. Cannibalization starts happening when you're ranked in the top four and you're advertising in the top four. Other than that, you really don't need to worry about it too much. Maybe you lower your bids a little bit and you focus on that mid-point in the page. But yeah, good question.   Bradley Sutton: Johnny says sponsor display as CPC or VCPM for protecting your own listings.   Destaney: For protecting my own listings, I do recommend a CPC model. VCPM gets a little murky when it comes to attribution because it's quite a bit different, so I like just controlling my CPCs and only targeting the specific ASINs I want to target.   Bradley Sutton: Danica says in order to maximize the sales, what percentage uplift or down of the PPC spend will you do in two weeks ahead of Prime Day, a week ahead on Prime Day, after the Prime Day?   Destaney: Good question Really depends on ROAS and overall budget. If we're being honest, we have some brands that will do a 15% increase in spend for lead-in. So, we'll segment our campaigns that we want to increase. We know that performance is going to be terrible. We'll invest in DSP. We'll do a lot on the awareness side 15% to 20% heavy. Some brands that have a specific marketing budget will go even higher. But if it's like a traditional brand that's focused on tacos, ACOS, then we'll only increase 5% to 10% for lead-in. And then on Prime Day, again it really depends on budget because you can maximize your spend if you want to, but you got to make sure you're hitting sales targets. You spend if you want to, but you got to make sure you're hitting sales targets. Lead out, as mentioned, was stronger last year than we've ever seen it before. So, I believe our lift for lead out was around 12% the two weeks after.   Bradley Sutton: Another good one here from Dion. He's, or she, is still in launch phase, so it's only been a little over a month since they created their listing, so he's not profitable. He's still trying to get that traction. Should he or she stay away from doing you know, prime Day activities and just keep going with his launch, or what is your suggestion there?   Destaney: Honestly, as mentioned, I've seen multiple brands launch products on Prime Day and have an amazing head start because their traffic is so much better, even from a review positioning standpoint. If you can get 50 people to buy your product on Prime Day and 5% of them leave reviews, that's a really, really good start. If you don't have the money for it, then, yeah, probably stay away. But if you have enough reviews even in your launch phase to have a decent conversion rate, then it's a really big opportunity to get in front of a lot of customers. That's going to drive sales volume and increase your review count.   Bradley Sutton: All right. Last question of the day is any specific strategies for advertising listings with lightning deals.   Destaney: Nothing too specific. You can create specific sponsor brand ads and shout out the deals in your headline. You can also. Usually what we've seen historically they change this frequently is if you run additional auto campaigns not necessarily additional, but if you have auto campaigns on the ASINs with lightning deals, they typically do win unique inventory on the page, whether it's frequently bought together, the lightning deals page on Amazon or other segments of like sponsored deals. So just make sure you have the maximum exposure we discussed   Bradley Sutton: Okay, so now, what homework do you have for everybody from now until next week? Again, like I said, guys, this is like the third, fourth, fifth thing in a row that we've been doing about prime days. We want to make sure you guys have the best prime day. What do you want people to do from now until next week? Uh, and then report back to you on when you come on.   Destaney: I would say the biggest things are we released a prime day checklist which covers things outside of amazon advertising as well, so I would 100% check that out. The second thing I would do is really define is it that profitability or that scalability strategy? What are you trying to accomplish? And then go through the deck that I shared today I'm sure we'll send it out and just look for any of those low hanging fruit opportunities. Do you have your brand defense campaigns covered? Do you have your bids and budgets ready for lead-in, which starts really soon? Do you have the appropriate creative assets, custom imagery, video, lifestyle images, all of that? Do you have it ready to go? And then I think the reason we actually wanted to do a follow-up campaign is because a lot of the items that I mentioned are hands-on keyboard. You need to log in and make these adjustments. You need to look at your search terms tab in Atomic. So, we wanted to put a follow-up of like hey, here's everything we think you should do. Once you've identified what you want to accomplish, let's actually hop on and do a Q&A for everyone who maybe tries to launch a sponsored display ad and gets confused. You know, sponsored display is now overly complex. You have reach and sales and audiences, so we really wanted to give everyone the opportunity to then come in hot and ask questions. For hey, I tried to do this. It doesn't work, or this is what I'm seeing, this is what I'm not.   Bradley Sutton: Okay, all right. So, guys, I don't have the signup sheet yet for next week's live, but just if you're watching this on YouTube, make sure to hit the notification for when we go live and look out in your email, we'll send you a message to register for that uh workshop. You guys have got your homework uh cut out for you. I've got. I put the link that she referred to right there. There are some tips from Carrie, some tips from Destaney and others there. h10.me/primelist. h10.me/primelist. Destaney, thank you so much for coming on here and sharing your knowledge. I got to kick back for half the workshop here and chill. I just listen and learn like everybody else. So, thanks for that and we will see you back here next week. You, Destaney, and also everybody else out there as well. Thanks a lot, everybody.