Podcasts about pr week

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Best podcasts about pr week

Latest podcast episodes about pr week

The PR Week
The PR Week: 5.21.2025 - PRWeek Global Awards special

The PR Week

Play Episode Listen Later May 20, 2025 26:47


PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here's a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program. Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.Plus, here's a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol's 1982 crisis response.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 5.15.2025 - Dan Kramer, Equiniti

The PR Week

Play Episode Listen Later May 15, 2025 22:34


The latest guest on The PR Week podcast is Dan Kramer, chief executive of global shareholder services at Equiniti. On the agenda: Kramer talks about his company's recent acquisition of earned media platform Notified, working with PR and investor relations clients that report up through different parts of the business and how companies like his are using AI. Plus, PRWeek senior reporter Jess Ruderman with the biggest marketing and communications news of the week, including a major agency people move and a perspective on how influencers and brands are monetizing personal relationships.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

It's No Fluke
E177 Rachel Catanach: Anchors in an Uncertain Environment

It's No Fluke

Play Episode Listen Later May 12, 2025 31:39


Rachel Catanach is Senior Partner and General Manager of FleishmanHillard's New York operations, responsible for people development, cultivating existing client relationships, and securing new business.  She has held this position since November 2021.  She also spearheads the firm's Global Executive Advisory initiative. A New Zealand native, Rachel started her communications career as a business journalist and at in-house public relations positions before stints at Sweeney Vesty Limited in New Zealand, and then Waggener Edstrom, as General Manager of their Hong Kong operations.   In July 2007, she joined FleishmanHillard Hong Kong as General Manager and in 2016 was promoted to President of FleishmanHillard's Greater China operations, responsible for growing the firm's presence and reputation in this highly dynamic market. Rachel is a strong advocate for the PR industry and a regular commentator on industry issues and trends.   She has presented at Summer Davos in Dalian, moderated on the main stage at the Cannes Festival of Creativity, and was a key writer and contributor to The Page Society's most recent thought leadership report, Beyond Communication: CCO Leadership in Navigating New Complexity.  She has received many awards and in 2024 was recognized by PR Week as a Woman of Distinction.

The PR Week
The PR Week: 5.8.2025 - Doug Thornell, SKDK

The PR Week

Play Episode Listen Later May 8, 2025 45:28


The latest guest on The PR Week — and not just any week, but Agency Business Report week — is Doug Thornell, CEO of SKDK, a firm that was up 26% in 2025 by revenue earned. He talks about the current complicated operating environment, which includes giving advice to clients about issues such as President Donald Trump's promise to institute a 100% tariff on foreign-made movies. Plus, the biggest marketing and communications news of the week, from the just-convened Papal Conclave to Jack Leslie's return to Weber Shandwick in an advisory role.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Healthcare Digital Marketing Podcast
Ep. 62: A Digital PR Playbook for Healthcare Practices

Healthcare Digital Marketing Podcast

Play Episode Listen Later May 8, 2025 25:11


In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show. With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'. We interviewed Jane on the following topics:What are some of the biggest marketing mistakes practices make and how do they fix it?What marketing channel should you prioritize and why?If a doctor has a small marketing budget, what are 3 things they should do first for visibility online?Med Rank Interactive: https://medrankinteractive.com/  Website: https://jbh.co.uk/ LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/ Digital PR Playbook: https://www.amazon.com/dp/1399994158 #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh

The PR Week
The PR Week: 5.1.2025 - Pam Goldstein, Pam Goldstein Advisory

The PR Week

Play Episode Listen Later May 1, 2025 38:41


The latest guest on The PR Week podcast is busy putting out a shingle for her own consultancy, Pam Goldstein Advisory.Pam Goldstein previously had a long tenure at McDonald's and before that worked as a corporate communications and crisis wrangler at Edelman. She talks about the type of professional it takes to handle a corporate crisis and the kinds of work her firm will focus on.Plus, the biggest marketing and communications news of the week, from the resignation of Columbia University's top communications executive to the PRWeek Agency Business Report 2025 Rankings, are featured on this edition of the podcast.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beyond the Noise - the PRWeek podcast
Ex-White House comms chief: 'Anti-Trump swing is beginning'

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Apr 30, 2025 32:50


A "swing away from Trump" may be beginning, former White House communications director Ben La Bolt tells PRWeek's Beyond the Noise podcast. What are the lessons for comms?As Trump completes his first 100 days in office, PRWeek catches up with La Bolt, who was director of comms under President Biden from 2023 until last year.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.La Bolt (pictured below) - currently president of the policy and strategic comms agency Bully Pulpit International - discusses his experience working in White House comms and how it changed from his time as an aide in the Obama administration to his tenure under Biden.He contrasts this to the current approach of White House communications under Trump.La Bolt reflects on signs of a mood shift among the public, businesses and institutions away from Trump and his controversial policies, and examines the lessons for communicators.In particular, he emphasises the importance of brands reaffirming their values in these changing times.On AI, he fears the technology will "greatly accelerate" dis- and mis-information - especially ahead of the next US Presidential Election in 2028 - while also recognising AI's benefits.In addition, La Bolt discusses what's ahead for Bully Pulpit International, including possible new acquisitions - last November the firm announced it had bought UK-based comms agency Seven Hills alongside market research business Message House. Hosted on Acast. See acast.com/privacy for more information.

The PR Week
The PR Week, 4.24.2025: Jeff Nussbaum, Bully Pulpit International

The PR Week

Play Episode Listen Later Apr 24, 2025 48:16


Before joining Bully Pulpit International, Jeff Nussbaum was a speechwriter for former President Joe Biden and helped to direct speechwriting and messaging operations at four Democratic National Conventions. He's also the author of the book “Undelivered,” which takes a deep dive into addresses that never saw the light of day from historical figures including former Presidents Dwight Eisenhower and Richard Nixon. Nussbaum joins The PR Week to talk about how he gets into the voice of a corporate client, and discusses the importance of humor in effective communications. Plus, the biggest marketing and communications news of the week, including the White House Correspondents Dinner, major people moves and reaction to the death of Pope Francis. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beyond the Noise - the PRWeek podcast
‘Agencies should stand up for their staff'

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Apr 23, 2025 25:10


Client-agency relationships, acquisitions and how agencies are really using AI – these are among the topics discussed in PRWeek UK's latest podcast.This week's edition of Beyond the Noise features insights from the PRWeek UK Top 150 questionnaire, which asked comms consultancies about a range of issues affecting their businesses. Click here to access the articles published to date.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify or on your favourite platform.PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Evie Barrett (senior reporter) analyse the data and pick out salient comments from agencies, taken from the Top 150 questionnaire.Questions discussed include:How many agencies are asking for higher fees – and are they successful?Are clients becoming more demanding?How are agencies really using AI on a day-to-day basis?How many agencies plan to increase their mandatory office days?Are agencies still keen on acquisitions, and what does it tell us about the market?What are the top locations for new offices? Hosted on Acast. See acast.com/privacy for more information.

The PR Week
The PR Week: 4.17.2025 - Steve Lombardo, Adfero

The PR Week

Play Episode Listen Later Apr 17, 2025 42:11


Steve Lombardo recently returned to the agency world at the helm of strategic communications and public affairs shop Adfero. His range of experience includes stops at Koch Industries, Edelman-owned StrategyOne and the presidential campaigns of former President George HW Bush and Mitt Romney. He talks about what he sees as the most important news coming out of Washington, DC, and the biggest marketing and communications news of the week, including Publicis Groupe and Omnicom Group earnings and the effects of tariffs on the agency business. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beyond the Noise - the PRWeek podcast
Vodafone: getting merger comms right - PRWeek podcast

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Apr 16, 2025 30:18


How do you handle the communications strategy for a company merger? That's the topic of PRWeek UK's latest Beyond the Noise podcast.Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Last year, it was announced that a £15bn merger between mobile networks Vodafone and Three had been approved by the Competition and Markets Authority, setting the stage for the creation of the UK's biggest mobile network with about 27 million mobile phone customers. The merger is set to be complete in the first half of 2025. In the episode, the two bosses discuss the communications strategy around the imminent merger. Donovan explains how Vodafone is being supported by its agencies, including Tin Man, which has been Vodafone's consumer PR agency since 2022, and Teneo.The two leaders chat about their client-agency partnership and campaign work. In light of the recent Netflix drama Adolescence, which raised the issue of toxic masculinity online, the pair discuss Vodafone's previous award-winning campaign work on harmful algorithms online, and how the mobile network is continuing to highlight the issue.The pair also chat about AI technology and the current PR and comms recruitment market. Hosted on Acast. See acast.com/privacy for more information.

Get Schooled Podcast
Erika Icon of The Rub PR

Get Schooled Podcast

Play Episode Listen Later Apr 14, 2025 69:26


ABOUT ERIKA ICON & THE RUB PR Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, creators, directors, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English.   Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment's Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. And she appeared in the Netflix industry documentary “The Skin Business” released in 2013.   The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, AltStar, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they've received are even greater.   Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she's done for adult companies, studios, and performers in 2018.   She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign - Company Image, Woman of the Year from the XBIZ Executive Awards, Best Supporting Business and Best Public Relations Firm from the ASN Lifestyle Awards, Businesswoman of the Year from the Bucharest Summit Awards, and the Bill Snyder Achievement Award from the Inked Awards    Cosmo interviewed Icon for an article entitled “What It's Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ's WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She's a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr. This episode is brought to you by Olipop, a new healthy brand of soda. Go to https://drinkolipop.com/ and use code Marcela15 at checkout to get 15% off your first order. This episode is brought to you by Shopify. Shopify can help you take your business to the next level. Click HERE to set up your Shopify shop today and watch your business soar! This episode is brought to you by BranditScan, the best defese you have against social media fraud. Click HERE to get started with BranditScan today and get your first month for free. There is no better service to protect your social media accounts and your name and likeness. This episode is brought to you by Playboy. Click HERE to get a membership today and unlock a premium Playboy experience like no other. This episode is brought to you by Skillshare. Click HERE to start exploring all the courses Skillshare has to offer, from drawing and music, to graphic design and marketing, start expanding your knowledge today. This episode is brought to you by Fiverr. Click HERE to start hiring professionals to help you in various areas and take your business to the next level. This episode is brought to you by PodMatch. Click HERE to bring your podcasting journey to the next level by getting set up's Only Fans  VIP Membership HERE Free Membership HEREn

The FocusCore Podcast
AI and PR Tech Innovations: An Interview with Dan Nestle

The FocusCore Podcast

Play Episode Listen Later Apr 14, 2025 55:37


In this episode, an award-winning strategic communications executive and tech leader, host of the Trending Communicator podcast, Dan, is highlighted for his expertise and influence in the field. He has been recognized on PR Week's Dashboard 25 and the Propel 100 list. With over two decades of corporate and agency experience, Dan specializes in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His proficiency in emerging trends like generative AI helps organizations adapt to a rapidly evolving landscape. Born in New Jersey and having spent 16 years in Japan, he brings a global perspective and speaks Japanese, reflecting his adaptability and broad insight.The latest FocusCore Salary Guide is here: 2025 Salary Guide In this episode you will hear:Dan's insights on the pivotal role of AI in shaping modern communicationsThe challenges and opportunities for PR tech leaders in 2024 and beyondHow a global perspective enhances strategy and promotes innovationKey trends in Comtech that every leader should watchAbout Dan: Dan is an award-winning strategic communications executive communications technology leader and host of another wonderful podcast, the Trending Communicator.Dan's named two prs PR weeks Dashboard 25 in both 23 and 2024, and recognized on the Propel 100 list of the most influential PR tech leaders in the world for 2025. And he's at the forefront of AI and innovation and communications. With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like generative AI and Comtech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.He was born in New Jersey. Spent 16 years in the land of the rising Sun, and he speaks Japanese as well, which is a reflection of his adaptability and global perspective. And this curiosity and ability to connect ideas across disciplines drives his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.Connect with Dan: https://www.linkedin.com/in/nestle/be-inquisitive.com (Company)trendingcommunicator.com Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.Mentioned in this...

The PR Week
The PR Week: 4.10.2025 - Crisis Comms Conference 2025 special edition

The PR Week

Play Episode Listen Later Apr 10, 2025 56:07


When a crisis hits, communicators are the ones working behind the scenes to fix the problem and rescue a brand's reputation. This episode of The PR Week comes to you live from the 2025 PRWeek Crisis Comms Conference, where leaders from media, corporate communications and public affairs shared what it takes to stay steady under pressure.You'll hear from Judy Smith, whose career inspired Scandal; NFL SVP Katie Hill on managing a live emergency; and former Boeing and White House communications aide Brian Besanceney. Plus, Audrey Cooper of New York Public Radio unpacks the media's shifting role, and reaction from panelists on how to engage audiences that don't want to listen. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beyond the Noise - the PRWeek podcast
How are AI influencers disrupting PR?

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Apr 9, 2025 36:58


PRWeek dissects the phenomenon of digitally-generated influencers, and how they're being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify.Our guests examine the rise of AI influencers – virtual personalities built, managed and controlled by specialist coding teams – and what they mean for the future of influencer marketing.Speaking to PRWeek UK senior reporter Evie Barrett, Davey and Lowe discuss the benefits of working with an AI influencer over a human, as well as the ethical challenges that arise.They look at consumer attitudes towards these virtual personas, and offer advice to comms professionals wanting to introduce AI influencers into their brand campaigns. Hosted on Acast. See acast.com/privacy for more information.

The PR Week
The PR Week: 4.3.2025 - AJ Jones II, Monumental Sports & Entertainment

The PR Week

Play Episode Listen Later Apr 3, 2025 41:30


AJ Jones II is back full-time in Washington, DC, with a new job leading communications for Monumental Sports & Entertainment, the owner of the NBA's Washington Wizards, the NHL's Washington Capitals, the WNBA's Washington Mystics and other sports brands. Jones talks about making the transition to the sports world from Starbucks, where he was EVP and chief corporate affairs officer and previously EVP and chief communications and public affairs officer. There's no shortage of other news coming out of Washington, DC, including Wednesday's major tariff announcements and significant job cuts across communications teams in the Department of Health and Human Services. Jones also offers his two cents on the biggest marketing and communications news of the week, including April Fools' Day campaigns and major people moves at Andreessen Horowitz and Roche Diagnostics.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Beyond the Noise - the PRWeek podcast
How are PR firms coping with rising costs?

Beyond the Noise - the PRWeek podcast

Play Episode Listen Later Apr 2, 2025 23:24


How have PR agencies adapted to April's tax increases and other cost rises? How do they feel about current trading generally? PRWeek UK's Beyond the Noise podcast takes a look. PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter) delve into PRWeek UK's latest Top 150 Monthly Trading Tracker to see what agency bosses have been saying about recent trading.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.As increases to National Insurance Contributions, the National Minimum Wage and National Living Wage come into effect, they discuss new research from the Trading Tracker that shows how UK PR agencies have been adapting.Freezing or scaling back recruitment and staff pay rises, and reducing freelance and other business costs, are among the steps taken by some comms agencies.We also hear what industry recruitment firm Latte has to say about the impact of April's cost increases on the PR recruitment market.On a lighter note, the journalists pick out their favourite April Fools' PR stunts, and ask: should brands still bother with the annual prankfest? Hosted on Acast. See acast.com/privacy for more information.

On Top of PR
Getting more media coverage by making journalists' lives easier: Insights from Muck Rack's Linda Zebian

On Top of PR

Play Episode Listen Later Apr 1, 2025 59:23


Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

The PR Week
The PR Week: 3.27.2025 - Steve Hirsch, Hirsch Leatherwood

The PR Week

Play Episode Listen Later Mar 27, 2025 45:46


Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy. He joins the latest edition of The PR Week podcast to discuss the agency's founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape. Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration's Signal fiasco.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The 2025 Comms Report — beyond the numbers, a podcast presented by Cision

The PR Week

Play Episode Listen Later Mar 26, 2025 26:38


The eighth annual PRWeek/Cision industry report recently deployed. PRWeek's Gideon Fidelzeid speaks with Cision's Katie Tod to dissect key data and highlight what it means for communicators' day-to-day function.Since 2017, industry pros have been the main source of a Cision/PRWeek annual report that captures the current state of the comms industry and function. This year's iteration produced some noteworthy findings. Among numerous obstacles they face, communicators identified “a focus that is too reactive, as opposed to proactive” as the factor that challenges them the most. Though improvement is apparent, effective measurement of earned media's impact (on multiple platforms) remains elusive for the majority. A healthy focus on Gen AI's impact and an emerging voice in the never-ending search for optimal influence over consumers round out this in-depth conversation between PRWeek's Gideon Fidelzeid and CisionOne's VP of marketing Katie Tod, during which the numbers are converted to actionable takeaways.Click here to download the 2025 PRWeek/Cision Comms Report. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 3.17.2025 - PRWeek Awards US special

The PR Week

Play Episode Listen Later Mar 17, 2025 49:43


The biggest day in the industry got even bigger this year. The PRWeek Awards U.S. kicked off bright and early on Wall Street last Thursday, with PRWeek ringing the opening bell at the New York Stock Exchange alongside prominent industry executives. Later, the stars of the industry were out at the PRWeek Awards U.S., which honored the best work — good to see you again, Michael Cera! — to top agencies, students and organizations. The latest edition of The PR Week takes you behind the scenes at the New York Stock Exchange and includes interviews with winners and special guests from the PRWeek Awards. Cheers!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On the Brink with Andi Simon
Al Must Transform Our Communication Strategy. Just Ask Dan Nestle!

On the Brink with Andi Simon

Play Episode Listen Later Mar 16, 2025 36:00


In this thought-provoking episode of On the Brink with Andi Simon, we welcome Dan Nestle, a strategic communications expert and AI enthusiast, to explore the transformative role of artificial intelligence in marketing, branding, and storytelling. With over 20 years of corporate and agency experience, Dan has been at the forefront of digital and content innovation, helping businesses adapt to the rapidly evolving communications landscape. As AI tools become more sophisticated, many professionals are left wondering: Will AI replace human creativity? Can AI-generated content be authentic? How can businesses use AI without losing their unique voice? Dan tackles these pressing questions, offering real-world insights into how AI can serve as a powerful assistant—rather than a replacement—for communicators, marketers, and business leaders. During our conversation, Dan shares his fascinating career trajectory, from teaching English in Japan to leading global corporate communications teams. Now, as the founder of Inquisitive Communications, he helps organizations navigate AI's impact on content strategy, storytelling, and audience engagement. He also provides a step-by-step breakdown of the AI tools he uses daily to streamline content creation, repurpose valuable insights, and enhance branding efforts without sacrificing authenticity. We'll discuss the importance of curiosity in embracing new technologies, the fear and hesitation many professionals feel around AI, and why adopting AI-driven workflows can save time, increase efficiency, and improve creativity. Whether you're a seasoned marketer, an entrepreneur, or just starting to explore AI's potential, this episode is packed with actionable strategies to help you integrate AI into your communications and branding efforts. Get ready to rethink how you approach content in the age of AI, and learn why being human is still the most valuable differentiator in a tech-driven world. If you prefer to watch the video of our podcast, click here. About Dan Nestle

The PR Week
The PR Week: 3.13.2025 - Dawn Beauparlant, WE Communications

The PR Week

Play Episode Listen Later Mar 13, 2025 32:57


Next up on The PR Week: Dawn Beauparlant, CEO for North America at WE Communications. Recorded just one day before The PR Week Awards, Beauparlant talks about what she's most looking forward to during the big night. She also previews some upcoming agency news and talks about topics including tariffs and the suddenly uncertain economy. Also on this edition of the podcast: Sandy Hook Promise's latest touching campaign, the race to buy TikTok and big changes taking place at Unilever.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Copper State of Mind: public relations, media, and marketing in Arizona
AI in PR: Embracing Opportunities and Addressing Concerns

Copper State of Mind: public relations, media, and marketing in Arizona

Play Episode Listen Later Mar 7, 2025 22:55 Transcription Available


The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

The PR Week
The PR Week: 3.6.2025 - Susan Howe, The Weber Shandwick Collective

The PR Week

Play Episode Listen Later Mar 6, 2025 46:07


This week's guest on The PR Week is Susan Howe, CEO of The Weber Shandwick Collective. She talks about her first six months as Weber's chief executive after succeeding Gail Heimann, as well as her firm's award-winning bowl-game work for Pop-Tarts and the adjustment to another hectic Trump-driven news cycle. Plus, the biggest marketing and communications news of the week, including President Donald Trump's speech to Congress, financial results from Edelman and Stagwell and Finn Partners' latest acquisition.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 2.27.2025 - Sports Special

The PR Week

Play Episode Listen Later Feb 27, 2025 53:44


In this week's episode, PRWeek senior reporter Jess Ruderman takes you inside PRWeek's inaugural Sports Conference, featuring highlights from Wednesday's event in New York City and off-stage insight from industry leaders. You'll hear from our opening keynote presentation, plus exclusive conversations with communications pros from national athletic organizations and clients about what to expect in sports PR in 2025 and beyond.   Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 2.20.2025 - Beth Foley, Edison International and Southern California Edison

The PR Week

Play Episode Listen Later Feb 20, 2025 37:15


The latest guest on The PR Week podcast is Beth M. Foley, VP and chief communications officer for Edison International and Southern California Edison. She talks about Southern California's recovery from wildfires that ravaged the region early this year, and how authorities can ensure their messages remain front and center amid a hectic news cycle. She also discusses the importance of internal comms and reaching different audiences. Plus, PRWeek senior reporter Jess Ruderman on the biggest marketing and communications news of the week, including the death — or not — of Duolingo's mascot, Edelman's new predictive intelligence lead and the ongoing dispute between President Donald Trump and the Associated Press.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 2.13.2025 - Super Bowl LIX

The PR Week

Play Episode Listen Later Feb 13, 2025 52:53


Super Bowl LIX has come and gone, and amazingly the city of Philadelphia is still standing after the Eagles won the Vince Lombardi Trophy for the second time. But on to the real main event: the ads. For this special edition of The PR Week, Steve Barrett and Frank Washkuch are joined by the top editors at Campaign US and MM+M, Luz Carona and Jameson Fleming, respectively, for their takes on the top ads and flops during the Big Game and the halftime show. Also on the agenda: the biggest marketing and communications news of the week, including job cuts at Omnicom Group ahead of its acquisition of Interpublic Group and the Dashboard 25 edition for 2025.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 2.6.2025 - PRDecoded/Healthcare Awards Special

The PR Week

Play Episode Listen Later Feb 6, 2025 46:34


In today's episode, we take you inside PRWeek's big day in New York City, featuring highlights from PRDecoded, the PRWeek Healthcare Conference and the PRWeek Healthcare Awards. You'll hear from our two keynote presentations, plus exclusive off-stage conversations with industry leaders, hosted by PRWeek's Frank Washkuch, Diana Bradley and Julia Walker. Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 1.30.2025 - Tomicah Tillemann, Project Liberty

The PR Week

Play Episode Listen Later Jan 30, 2025 37:16


Even with a new president, the future of TikTok is still uncertain. One bidder for the app is Project Liberty, which is mounting what it calls a “people's bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure. Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet. Plus, the biggest marketing and communications news of the week, including the first briefing from new White House Press Secretary Karoline Leavitt, a Super Bowl marketing preview, Target's decision to pull back diversity, equity and inclusion programs, recent deals and people moves at Shake Shack and Lyft.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
Thoughts from Davos: Preparation will pay off, in partnership with OPRG

The PR Week

Play Episode Listen Later Jan 27, 2025 20:28


Chris Foster is ready to be bullish about 2025. In conversation with PRWeek VP, editorial director Steve Barrett at the World Economic Forum, the CEO of OPRG discusses a new U.S. administration, AI advancement, the rise of “local” and how PR has been getting ready for the huge change this year will bring — and how the discipline will benefit because of it.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week, 1.23.2025: World Economic Forum special

The PR Week

Play Episode Listen Later Jan 23, 2025 55:14


PRWeek VP, editorial director, Steve Barrett is in Davos this week for the World Economic Forum. For this special edition of The PR Week podcast, he talks with Edelman CEO Richard Edelman, GLAAD president Sarah Kate Ellis, Omnicom PR Group CEO Chris Foster, Weber Shandwick Collective North America CEO Jim O'Leary and Infosys CMO Sumit Virmani. Plus PRWeek's Frank Washkuch and Diana Bradley bring you the biggest marketing and communications news of the week, from the inauguration of President Donald Trump to the changing fortunes of TikTok. Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Fuse - The 15 minute PR, Marketing and Communications podcast
Successful Mischief: A PR Conversation with Mitch Kaye

Fuse - The 15 minute PR, Marketing and Communications podcast

Play Episode Listen Later Jan 21, 2025 73:53


In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK's fastest-growing consumer PR agencies. From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek's Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder. In This Episode, We Explore: Mitch's career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

The PR Week
The PR Week: 1.16.2025 - Rochelle Ford, Page

The PR Week

Play Episode Listen Later Jan 16, 2025 50:55


The first guest on The PR Week podcast for 2025 is Rochelle Ford, long one of the most prominent academic voices in PR and now the CEO of Page, the industry group supporting chief communications officers and other top comms executives. Ford talks about her plans for the organization and discusses the top marketing and communications news of the week, including President-elect Donald Trump's inauguration, the possible end of TikTok and the tragic California wildfires.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Coffee Break w/ NYWICI
Brandi Boatner, President, NYWICI & Global Influencer Marketing, Corporate Affairs, IBM

Coffee Break w/ NYWICI

Play Episode Listen Later Jan 9, 2025 48:23


"You have to master the art of seeing things unseen. Whether you're looking at trends, whether you're looking at data - the data, the trends - tell a story." In this episode, WomenHeard host Julie Hochheiser Ilkovich sits down with Brandi Boatner, incoming 2025 President of New York Women in Communications! Brandi has been recognized and named by PR News as a Changemaker and one of the Top Women in PR. She also received an Honorable Mention for PR Week's Outstanding In-House PR Professional. In her current role in Corporate Affairs, she supports Global Influencer Marketing for IBM's consulting business, helping to drive market education and brand relevance around IBM's AI for Business.  Upon college graduation, Brandi knew she wanted to work for a global brand - little did she know this instinct would turn to 15 years at IBM! She observed the needs of the company - along with the evolving tech landscape and new media platforms - and made a business case to design roles for herself that supported those solutions. Listen to this episode for advice on career mobility and why being in  communications means being in the "relationships business". Plus, her vision for NYWICI in 2025 and beyond with reputation, reach, and relationships. 

The PR Week
The PR Week: 1.9.2025 - PRWeek's team looks forward to the new year

The PR Week

Play Episode Listen Later Jan 9, 2025 58:01


The incredibly busy news year of 2024, punctuated by a major agency holding company acquisition in December, has turned the page to 2025. And with Donald Trump returning to the White House, Elon Musk somewhere nearby and emerging technologies like AI everywhere, 2025 promises to be no less hectic. PRWeek's team of journalists joins the first edition of The PR Week of 2025 to talk about their expectations for the next 12 months, and to recap the biggest news of the first week of the year.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 12.26.2024 - Top talks of 2024

The PR Week

Play Episode Listen Later Dec 26, 2024 37:45


PRWeek takes a look back at our podcast conversations throughout 2024, including conversations with Edelman CEO Richard Edelman, Weber Shandwick Collective CEO Gail Heimann and the late Barbara Hunter, founder of the eponymous agency, a pioneer for women in PR and the public relations industry as a whole. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Your Path to Nonprofit Leadership
295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)

Your Path to Nonprofit Leadership

Play Episode Listen Later Dec 19, 2024 48:20


295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit's marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization's brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek's Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor's degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton's book

The PR Week
The PR Week: 12.19.2024 - Ben LaBolt, the White House

The PR Week

Play Episode Listen Later Dec 19, 2024 43:23


The PR Week podcast ends 2024 with a big name as White House communications director Ben LaBolt sits for the final interview of the year. He talks about the changing nature of the White House press shop, the evolving media landscape and the challenges it presents for Democrats, the Biden administration's long-term impacts and much more. Plus the biggest marketing and communications news of the week, such as leadership appointments at The Weber Shandwick Collective, President-elect Donald Trump's lawsuits against media outlets and Michael Gonda's recap of McDonald's eventful year. And what's up with those drones over New Jersey? Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Podcast
202. Jennifer Adler, Adler Public Relations, on starting an agency

The PR Podcast

Play Episode Listen Later Dec 16, 2024 24:17


What's it like going starting your own PR agency? Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her more than 20-year career, Jennifer has represented high profile clients across a variety of industries including hospitality, restaurant, real estate, entertainment, beauty, retail, healthcare, finance, law, gaming, sports and nonprofit. Jennifer has been recognized with numerous prestigious accolades for her work in PR. Nationally, she was named a “Top Woman in PR” by PRNEWS in 2023, “Entrepreneur of the Year – Advertising, Marketing, Public Relations” in 2021 and “Communications Professional of the Year” in 2019 by the American Business Stevie Awards and a “Champion of PR” by PR Week in 2018. Locally, she's been named a 2024 AZ Business Leader by AZ Big Media,“Best Female PR” by Arizona Foothills Magazine and recognized by AZ Central as “Who's Next” in communications. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Adler Public Relations: Instagram @adlerpublicrelations LinkedIn https://www.linkedin.com/company/adlerpublicrelations Website https://adlerpublicrelations.com/ The PR Podcast: Facebook - @ThePRPodcast Twitter - @ThePRPodcast1 Instagram - @ThePRPodcast_ TikTok - @ThePRPodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

The PR Week
The PR Week: 12.12.2024 - Anthony D'Angelo, Syracuse University

The PR Week

Play Episode Listen Later Dec 12, 2024 43:08


The latest guest on The PR Week podcast is Anthony D'Angelo, who leads the public relations practice at Syracuse University's S.I. Newhouse School of Public Communications. He gives listeners insight into how colleges and universities are training students for a future in which AI is an even more integral part of their professional lives. D'Angelo also weighs in on the historic holding company merger bringing together Omnicom Group and Interpublic Group and what it could mean for clients, agencies and employees.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 12.5.2024 - Greg Galant, Muck Rack

The PR Week

Play Episode Listen Later Dec 5, 2024 40:33


The latest guest on The PR Week podcast is Greg Galant, cofounder and CEO of earned media platform Muck Rack. He chats about the rapidly changing world of media relations, including the new mix of traditional media with influencers and content creators, and why teams should be eager to work with both. Plus, his take on how long a podcast should run. Also on the agenda, the top marketing and communications news of the week, including layoffs at Edelman, a new chairman at Allison and RF|Binder's acquisition of Taft Communications.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week: 11.25.2024 - Hall of Fame Special

The PR Week

Play Episode Listen Later Nov 25, 2024 30:22


This special edition of The PR Week was recorded live at the PRWeek Hall of Fame induction ceremony in New York City. Six incredible industry luminaries joined the hall this year, and Eli Lilly and Company's Kathryn Beiser was recognized with the David Finn Award. In this episode, you'll hear sounds from the stage, including speeches from the honorees, and conversations with inductees prior to the ceremony. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week, 11.21.2024: Michael Kaye, Archer/OkCupid

The PR Week

Play Episode Listen Later Nov 21, 2024 37:22


The latest guest on The PR Week podcast is Michael Kaye, head of brand and director of brand marketing and communications at Archer and OkCupid. He talks about why dating apps shouldn't try to be everything to everyone, why he enjoys teaching and how he overcame his fear of public speaking. Plus, the biggest marketing and communications news of the week, including people moves at Racepoint Group and Burson, the return of edible mascots and the best Thanksgiving campaigns.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Stethoscopes and Strollers
41. When Your Kids Really Need You: Insights from the Other Side of Early Motherhood with Dr. Dana Corriel

Stethoscopes and Strollers

Play Episode Listen Later Nov 20, 2024 52:52 Transcription Available


Text me to ask a question, leave a comment or just say hello! Hey doc! In today's episode, Dr. Dana Coriel, internist turned digital entrepreneur, shares her 20-year journey through medicine and motherhood. From having her first baby as a resident to building SoMeDocs (Doctors on Social Media), she offers invaluable insights about:Navigating residency with a newbornThe reality of getting help in different career stagesManaging perfectionist tendencies and mom guiltWhen children need you most Rediscovering yourself beyond medicineBuilding a digital empire while raising three boysKey takeaways:Your kids are more resilient than you thinkTeenage years demand more of your presence than early childhoodPersonal rediscovery can lead to unexpected career pathsPerfectionism in early motherhood often brings unnecessary stressDana Corriel, MD, is the founder/CEO of SoMeDocs (doctorsonsocialmedia.com), a healthcare innovation hub that promotes the autonomy of individuals in healthcare. Corriel serves as an advisor to many health brands and has helped shape many of today's digital projects, especially those tackled by physicians. She has spoken at events such as Harvard's Writing, Publishing, & Social Media for Healthcare Professionals (3 years in a row), PR Week, Women in Medicine, Women Physician Wellness, InnovatorMD, Leverage & Growth Summit, UN Commission for the Status of Women/AMWA, and more. Dr. Corriel has earned recognitions including Top Ten Internists to Follow on Twitter by Medical Economics & Top 20 Social Media Physician Influencers by Medscape. Her “special sauce” skills include digital design, unique growth ideas, and community building strategies. She adds particular value to startups in the health & healthcare space, having practiced medicine as a board-certified internist & being an active player in the space & a pioneer in the healthcare digital revolution.For more information about Dr. Corriel, you can visit her website and connect with her on Facebook, Instagram, and her personal website.  Remember to subscribe to "Stethoscopes and Strollers" on your favorite podcast platform so you never miss an episode of encouragement and empowerment. Apple Podcast | Spotify | YouTube Connect with me. Website | Instagram | Facebook Join my Email list to get tips on navigating motherhood in the medical field. If you feel you need direct support or someone to talk through the unique challenges of being a physician mom, schedule a free coaching session. Free Coaching Session with Dr. Toya

The PR Week
Communications is a linchpin of innovation adoption, a podcast sponsored by Ruder Finn

The PR Week

Play Episode Listen Later Nov 18, 2024 28:18


In a world that demands innovation but still experiences resistance to change, communications is a critical factor in the successful adoption of emerging technologies across industries. Kathy Beiser, chief communications officer of Eli Lilly & Company, and 2024 recipient of the David Finn Award is joined by Kathy Bloomgarden, CEO of Ruder Finn, and Steve Barrett, VP, editorial director of PRWeek, to explore the evolution of market shaping in an era where personalized news and empowered consumers determine the launch of innovative products in the marketplace.Listen in to learn more about the role of communications in bringing industry-defining technologies to market, what lessons we can learn from the large-scale adoption of AI, how we can craft stories that resonate with both early adopters and the broader market, and how the roles of social media and traditional media are evolving. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week, 11.14.2024: Ben Smith, Semafor

The PR Week

Play Episode Listen Later Nov 14, 2024 44:20


The latest guest on The PR Week podcast is Ben Smith, cofounder and editor-in-chief of Semafor. He talks about the new media outlet's unique take, which Smith describes as transparent and welcoming of a range of views instead of partisan, and discusses President-elect Donald Trump's victory. Also on the agenda: the changing state of media, the Trump team's relationship with the press and much more. It's also a big week for healthcare content, with a profile of Johnson & Johnson's Vanessa Broadhurst, the Health Influencer 30 list and the shortlist for the 2025 PRWeek Healthcare Awards. Plus, industry news including senior departures at Edelman, MikeWorldWide's new digital agency and Cision's CEO moving to a new role.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The PR Week
The PR Week, 11.7.2024: Tara Reid, Havas Formula

The PR Week

Play Episode Listen Later Nov 7, 2024 44:37


Tara Reid has been CEO of Havas Formula since 2023, leading the firm that is part of the Havas network. She talks about the agency's work, and discusses the biggest marketing and communications story of the year: the 2024 presidential election and Donald Trump's return to the White House. Plus, industry news such as PRSA's CEO stepping down and major people moves at Takeda, FleishmanHillard and PRWeek's parent company, Haymarket Media.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Mom's Exit Interview
How to Generate a Good “Vibe”: Melissa Rosenfield on Business and Personal Resilience

Mom's Exit Interview

Play Episode Listen Later Nov 6, 2024 47:28


“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week. Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team. In this episode you will learn: How to make a buzz-worthy event - 10:47 How Melissa went from debt to 7-figures - 15:16 How to focus on growth by prioritizing a healthy environment - 21:41 How to define ROI by your goals: brand awareness, sales, or market entry - 30:28 How to value your relationships and friendships in business - 35:23 Her advice to others - 41:27 - Get On Camera with Kim's brand new 7-Day On-Camera Challenge -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on Instagram

The PR Week
10.31.2024: Michael Nyman, Acceleration

The PR Week

Play Episode Listen Later Oct 31, 2024 53:44


The latest guest on The PR Week podcast is Michael Nyman, who split from PMK-BNC in 2018 to found the Acceleration Community of Companies. He's since built the network by acquiring agencies, including a majority stake in New York-based PR firm DKC.  Nyman talks about why he calls Acceleration a “doing company” rather than a holding company, and about the top marketing and communications news of the week, including the closing pitches by Vice President Kamala Harris and former President Donald Trump. Plus, it's Halloween — and PRWeek has an especially frightening poll of the scariest things that send a shiver up the spines of PR pros. Also on the agenda: the biggest marketing and communications news of the week, such as people moves at PwC,  Taylor  and Wells Fargo.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek