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The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect. Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek's latest Agency Business Report. Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns. She also talks about her takeaways from this year's Cannes Lions International Festival of Creativity. Plus, PRWeek news editor Diana Bradley reviews the biggest PR and communications news of the week with newly promoted senior reporter Julia Walker, including how brands are cracking jokes amid the cyclospora outbreak; the FDA taking steps to make good on its threat to remove the adequate provision rule for pharma DTC ads; Praytell's expansion into the Asian market; and people moves atSeatGeek, Etsy, Whoop and Unilever. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How has the Golin-Ketchum merger fared in the UK? We hear first-hand in PRWeek's latest podcast, which features our guest Ondine Whittington, president of Golin Ketchum and Virgo Health London.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.On the latest episode, Ondine Whittington discusses the challenges of merging Golin and Ketchum to form the new agency, including helping to create a unified culture.She describes how clients have responded to the merger and addresses questions of client conflicts, redundancies and her priorities for the months ahead.Speaking to PRWeek UK editor John Harrington, the former Golin London chief talks about the reasons behind bringing back creative shop Brooklyn Brothers in London, and speaks about how it will work alongside Golin Ketchum in the UK.Whittington also reflects on the biggest lessons from Cannes Lions this year. And she gives her take on major industry issues, including current trading, shifting client needs and pitching. Hosted on Acast. See acast.com/privacy for more information.
Ant Cousins began his journey 25 years ago in technology roles for the British Ministry of Defence but quickly moved to Public Relations where he provided media advice to UK Forces in Iraq and Afghanistan countering Taliban propaganda. This experience led him to roles in Counter-Terrorism for the UK Home Office, where he focused on combatting Al-Qaeda's propaganda, and later to the Middle East during the Arab Spring or ‘Social Media Revolution'. In 2014 Ant started working exclusively in leadership roles in AI-focused startups, resulting most recently in him leading Factmata, an AI startup focused on detecting misinformation, through to an acquisition by the global Comms & PR tech provider, Cision. In May Ant joined Meltwater as VP of Product in charge of AI and Data.Ant is an accredited PR practitioner, member of the UK All Party Parliamentary group on AI, Chair of the Associated for the Measurement and Evaluation of Communications (AMEC) Tech-Hub and featured in PRWeek's 'Dashboard 25' in ‘23, ‘24 and ‘26. Quoted in The Times, Forbes, BBC, TechRound, PRWeek, PRMoment and others on the topic of AI, communications and misinformation.
The latest edition of The PR Week features Kevin Dulaney, EVP of innovation and integrated marketing at SourceCode Communications and a top agency strategist on AI. He talks all about AI — from where it's most useful for agencies and their clients to where it's overhyped — and discusses what he thinks is coming next. Plus, the biggest PR and communications news of the week with PRWeek news editor Diana Bradley, including top World Cup campaigns, brands' reaction to Taylor Swift's wedding and major executive moves at Ogilvy, Onclusive and Nvidia. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
A pair of young PR stars are guests on this week's Beyond the Noise podcast, discussing AI, office attendance, navigating LinkedIn and more.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.This week, we hear from Chris Maho, account manager at The Romans, and Holly Ryan, account director at WA Communications – both of whom were shortlisted as People Stars in PRWeek's People and Places Awards last month.In conversation with PRWeek UK deputy news editor Evie Barrett, the pair speak about targeting Gen Z as a demographic, whether they think comms has an ageism problem, and using social media to boost your professional profile.Elsewhere, they address the stereotypes that young comms professionals dislike phone calls, and that social events in PR are becoming less alcohol-centric. Hosted on Acast. See acast.com/privacy for more information.
The latest guest on The PR Week is helping explain fusion to the world and why it might soon be a part of people's everyday lives. Joe Paluska is chief marketing officer of Commonwealth Fusion Systems, which spun out of the Massachusetts Institute of Technology and is now the world's largest fusion company. He talks about making a complicated technology understandable to the public and explains how his company works with influencers and content creators. Plus, PRWeek associate news editor Jess Ruderman interviews Frank Washkuch about the Cannes Lions International Festival of Creativity and main takeaways from the event. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
“PR is no longer that last mile. We're the starting point in many initiatives.” Chris Foster, CEO of Omnicom Public Relations (OPR), spoke those words as he sat down with PRWeek in Cannes. This was evident in the many PR-led Cannes Lions award victories. It was equally apparent as Foster discussed his main takeaways from his time on the Croisette. These included a notable shift from ad influence to earned influence and the prevalence of reputation in conversations on the ground. Foster's all-encompassing chat with PRWeek executive editor Frank Washkuch also covered AI and the early days of OPR post-Omnicom-IPG merger. A must-listen. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Influencer marketing has officially grown up. What was once a fragmented landscape of one-off deals and experimental budgets has evolved into a sophisticated marketing channel defined by rising creator compensation, faster execution cycles and stronger long-term partnerships. Monica Caponigro, MD at Bobbie and co-author of a new study analyzing six years of creator partnership data, discusses the signals behind the creator economy's maturation and what they reveal about the future of brand-creator relationships. She'll explore why operational excellence is becoming the new competitive advantage, how marketers should rethink creator selection beyond follower count and why the brands winning today are treating creator marketing less like a campaign and more like a business system. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What were the biggest lessons and talking points from Cannes Lions 2026? PRWeek's latest podcast takes a look.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform. Joining this episode are PRWeek trio Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (deputy editor).They discuss the big trends from the PR Lions in particular this year, and discuss why ‘The KitKat Heist' by VML and Burson won the prestigious Grand Prix in the category.The journalists talk about some of their favourite winners and what they tell us about campaigns today – including trends with purpose, humour and AI.They also ask why smaller UK independents were largely absent from the awards in 2026, despite many still attending the event on the French Riviera. Hosted on Acast. See acast.com/privacy for more information.
PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
When one person shares their experience living with a condition, something powerful happens. Empathy spreads, understanding grows and change follows. Motivated by this belief, Chandler Chicco Agency created Ripple, which closes the gap between brands and the real patients they serve. The story behind this revolutionary offering, the incredible results already achieved and the lessons brands in every sector can learn are front and center during this podcast featuring Anna Khersonsky, managing director at Chandler Chicco Agency (CCA), Kerry O'Keefe, patient engagement lead for Ripple at CCA, and rare disease advocate James Ian. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
We put more of your confessions under the spotlight in the latest episode of PRWeek's ‘Am I the PR A***hole?' (AITPRA) podcast.In each episode of AITPRA, PRWeek will read out your anonymous confessions and our judges – Lynn Advisory founder Shayoni Lynn and Hoffman Agency UK co-MD Richard Fogg – will decide whether an ethical line has been crossed. Download the podcast via Apple, Spotify, or listen on your favourite platform.This week's confessions include:Making a colleague cry (and being pulled up) after giving honest feedback.Making a group of pensioners sit in a cordoned-off area for hours for a PR stunt.Purposely avoiding work but getting promoted anyway.The episode is hosted by PRWeek UK editor John Harrington. Hosted on Acast. See acast.com/privacy for more information.
So much conversation around AI has centered on its power as a tool to change how communicators operate. And it's all valid. However, the realization has become inescapable: AI is no longer just a productivity enabler or touchpoint of amplification. During this podcast featuring RepTrak's chief reputation and strategy officer Stephen Hahn, we tackle how AI has become your most important stakeholder for everything from reputation matters to crisis comms to the development of actionable insights. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week's guest on The PR Week podcast is Mike Neumeier, cofounder and CEO of Arketi Group. In a wide-ranging interview, Neumeier talks about everything from the Atlanta PR market to making AI an effective part of an agency's workflow. He also chats about the firm's aggressive expansion strategy and what it looks for in prospective deals. Plus, the biggest marketing and communications news of the week: the first round of the 2026 World Cup, the Knicks winning the NBA title, AMD's new chief communications officer and much more. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In a Cannes Lions special, PRWeek's Beyond the Noise speaks to communications professionals from Edelman, Burson and Smarts about this year's Festival.Ahead of the Cannes Lions International Festival of Creativity, which starts on Monday (22 June), PRWeek UK spoke to Edelman's international chief creative officer, international, Kate Stanners, alongside Burson's chief strategy officer, Eleanor Sullivan, and Smarts' brand futures director, Natalie Moores.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.The trio discuss what they are looking forward to at this year's event, whether purpose-led campaigns will win big this year, and the impact of AI technology. They also offer advice on how to get the most out of the festival from a business perspective.Asked whether the festival may look a bit extravagant in 2026, especially given industry consolidation and cost-cutting, alongside the ongoing geopolitical strife, the professionals share their thoughts. As part of the episode, the three comms pros debate earned creativity within the PR Lions, and if the lines between PR and advertising have blurred. Stanners, who spent two decades at advertising agency Saatchi & Saatchi before joining Edelman last year, dismissed the idea of a turf war between PR and advertising agencies.“There is a school of thought where advertising agencies are saying: ‘Watch out, PR companies, we know how to do it,'” she said. “I think, interestingly, it's the wrong discussion to have. This is about recognising the power of a very different media landscape.”In the discussion, Stanners argued that audience behaviour increasingly favours earned communications over traditional advertising.“Ninety-nine per cent of people would like to skip the ads if they could, so that tells us a huge amount,” she said. “People are significantly more likely to trust work that comes in an earned space, which also tells us a huge amount.” PR retains a unique advantage in creating earned impact, added Stanners. “It is a battleground, probably, for all sorts of businesses to be playing in. But a truly earned piece of work plays slightly differently.”The three professionals assess the festival's updated guidelines, introduced following controversies at last year's awards, and whether they will prove effective.And the panel members share their own experiences at Cannes and outline the criteria they use to evaluate what makes a standout PR campaign. Hosted on Acast. See acast.com/privacy for more information.
This week's guest on The PR Week podcast is Jim O'Leary, an alum of Edelman and Weber Shandwick who recently joined Penta Group as CEO. O'Leary talks about why he switched firms and what the agency of the future looks like. Plus, the biggest PR and communications news of the week, including the completed Golin Ketchum merger, a new healthcare leader at Allison Worldwide and an interesting NBA Playoffs campaign starring Chipotle and Timothée Chalamet. And it wouldn't be The PR Week podcast without some banter about the start of the World Cup, so tune in to see who PRWeek's staff is supporting. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
‘If you're talking about brand reputation, this World Cup is probably the most important comms and strategy campaign for nations and for an organisation (FIFA) that we've ever seen… and it's fraught with dangers,' says MSQ Sport & Entertainment's co-founder Steve Martin, on a World Cup Special podcast by PRWeek.Speaking on the latest episode of Beyond the Noise, MSQ Sport & Entertainment co-founder Steve Martin, the most influential Sports Agency professional in PRWeek's 2026 Power Book, argues that “PR is having an extraordinary renaissance” with this World Cup, bearing in mind both the amount of earned-media-led brand campaigns and the level of reputation management required in what is proving a highly politicised tournament.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.In this episode, Martin was joined by fellow sports comms expert Sarah Hartwell, executive director for sports entertainment consultancy 50 Sport, who is also a proud Canadian.Hosted by PRWeek editor-in-chief Danny Rogers, Martin and Hartwell discuss successful brand campaigns from Nike, Adidas, Irn-Bru, Duracell, Lego, Burberry and others.They also talk about some of the damaging stories that are impacting the reputation of FIFA and the United States, as well as the opportunities for fellow host nations Canada and Mexico. Hosted on Acast. See acast.com/privacy for more information.
Does every technology client now need to be able to tell an AI story? Tyler Perry, co-CEO of Mission North, tries to answer that question and much more on this latest edition of The PR Week podcast. Perry also chats about: -How her firm makes sure employees are upskilled on the latest technology. -Mission North's status as a Benefit Corporation, and how it balances that with servicing clients. -Her expectations for the PR agency sector. Also on this episode: PRWeek's Jess Ruderman talks about the 2026 edition of PRWeek's Pride in PR list, as well as trends she's reporting on as major brands pull back from public Pride sponsorships. Plus, Edelman names its first global chief creator officer and T.J. Maxx has a cheeky response to being made the object of fun in the sequel to The Devil Wears Prada. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In a Pride Month special, PRWeek UK speaks to two prominent LGBTQ+ PR professionals on the comms industry's progress, as well as analysing what ‘corporate pride' looks like in 2026.Christina Peach, director at FleishmanHillard and head of comms for London Pride 2026, is our guest on this week's podcast, alongside Josh Wheeler, founder of Be Broadcast PR and head of comms at InterComms, the network for LGBTQ+ PR professionals.Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or on your favourite platform.The guests dissect the finding that the majority of LGBTQ+ comms professionals do not feel there are visible or vocal role models within the industry, and about half believe LGBTQ+ practitioners become less open about their identity as they become more senior.Speaking to PRWeek deputy news editor Evie Barrett, Peach and Wheeler also discuss the effects of big businesses scaling back their DEI initiatives, giving examples of organisations that they believe engage authentically with Pride Month.The guests offer tips to employers on being more inclusive, as well as advice to PR professionals struggling to be open about their identity in the workplace. Hosted on Acast. See acast.com/privacy for more information.
Why do people in the space sector think they have a comms problem and yet the public at large think space is sexy? Should we stop evangelising about the technology that gets stuff into space rather than the core marketing message? After all, KFC is about the chicken not the trucks that deliver it.What are the leadership opportunities in the UK from launch in Scotland and what is the “environmental conscience” behind that endeavour? And how did we end up with kids in St Austell working on global lunar space missions on the back of a famous “failure”?Join Alice, Jess Ratty from Halo Global and John Harrington UK editor of PR Week, as they confront the introspection of space and figure out better ways of confounding British understatement and amazing a world of would-be investors.Contributors:Alice Bunn, President of UKspace Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedInUKspace: Overview | LinkedIn Jess Ratty, Founder and Leader, Halo GlobalJess Ratty | LinkedInJohn Harrington, UK Editor, PR WeekJohn Harrington | LinkedInPR Week UKKey topics covered:CommunicationsMarketingLeadership opportunitiesSaxa Vord launchEnvironmentSpaceport CornwallVirgin Orbit's “Start me Up” mission Hosted on Acast. See acast.com/privacy for more information.
The question is no longer whether brands should work with influencers. It's about how brands can leverage culturally relevant influencers as part of an integrated digital ecosystem that drives brand impact while building trust, brand equity and advocacy, all while staying compliant within industry regulations. Healthcare brands face some of the toughest such regulations, which is why this sector is so helpful to examine in this regard. That is why the counsel offered on this podcast from Real Chemistry's Erin Bittner, president of integrated communications, and Bayer's Courtney Ambrosi, director of consumer integrated marketing strategy, women's healthcare, is so valuable. During this conversation, the two discuss why cultural relevance and authenticity matter more than reach. They provide a blueprint for integration in a digital ecosystem. Help in measuring both the hard and soft value of influencer marketing is provided. And they make a compelling case for why compliance is a catalyst, not a constraint, for stronger influencer partnerships. If you want to learn how to work with influencers in a manner that will drive deeper credibility, connection and business impact, you've found the right podcast. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Alex Myers, founder and CEO of Manifest, who joins the show to talk about the growth of his firm and what he's learned along the way. Among those lessons, how to break through across types of media, whether paid, earned or owned. Also on this week's show, the biggest PR and communications news of the week, such as major people moves at Lumen Technologies and Duolingo, World Cup campaigns and mass transit madness and Charmin's fast reaction to an NBA cultural moment. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
As brands race to understand how they show up in generative AI and measure their visibility, many make strategic decisions based on incomplete data. A smart prompt framework can be the main ingredient for uncovering key narratives, filling visibility gaps and gaining share of answer. During this podcast, Coyne PR's Stacy Bataille, SVP, and Sierra L'Altrelli, VP of PR and analytics, provide a 360-degree master class to help you truly tap into the power of the prompt. They counsel on how to achieve the right language, tone and intent in all your prompts. They lay out the risks of having too narrow a set of prompts. They help you move beyond raw AI outputs to glean insight you can act on immediately. To top it all off, they lead an exercise in which a prompt is crafted on the spot — putting all the lessons on display for you to follow. The ability to prompt effectively will become — if it hasn't already — one of the most important skills a PR pro can master. This conversation will be a huge step in that direction for you. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week's episode of The PR Week podcast was recorded on the ground at our 2026 Women of Distinction event in New York City, which was held on May 19. This year, PRWeek honored 27 Women of Distinction and 13 Women to Watch. Hear highlights from the day's panels, which included sessions on “How to Thrive as Communications Intensifies” and “The Future of the Corporate Affairs Organization.” The event's keynote speaker, NHL senior executive Kim Davis, also spoke about leading as a woman of color and the vision behind the league's Heated Rivalry strategy. PRWeek news editor Diana Bradley and reporter Julia Walker share their takeaways from the event. Additionally, listen to off-stage interviews with Women of Distinction honorees such as United Airlines' Nicole Carriere and LaForce's Olita Mills; and Women to Watch honorees including DNA Communications' Sara Jane Baker and Anthropologie Group's Kate Haldy. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The agencies performing best right now are not always the biggest or the most specialized. They are the ones figuring out how to evolve alongside their clients, lead with conviction, and build something that lasts. And that includes actively reflecting on the lessons of leadership learned along the way.Anne Green sits down with Beth Cleveland, CEO of Praytell, and Laura Tomasetti, CEO and founder of 360PR+, to mark their shared recognition on PRWeek's 2026 Women of Distinction list. The three trade lessons learned across decades of leadership – from what feels familiar versus what feels genuinely new in the agency world right now to the rise of AI as a value-creating catalyst. They share stories of the mentors who shaped them, why "walk around" leadership still matters in a hybrid world, and how celebrating small wins is critical for teams in danger of burning out on constant change. The conversation closes with practical leadership advice for anyone earlier in their career, including the case for active listening, leaning into your authentic strengths, and not traveling “too light” when it comes to maintaining the relationships you build along the way.In this episode:Why the best agencies today are operating partners, not just service providersHow to balance the pace of change with sustainable, healthy team cultureWhat active listening, authenticity, and curiosity unlock for emerging leadersThe case for thinking like a counselor early in your career, not just an executor
The special guest on this week's episode of The PR Week podcast is Jim Joseph, global head of brand impact at FleishmanHillard. Joseph talks about the launch this week of FleishmanHillard's America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States' 250th anniversary in 2026. Plus, the biggest marketing and communications news of the week is discussed, such as PRWeek's Agency Business Report 2026; the return of Haymarket Media's AI Deciphered conference in New York in November; a new reputation management and crisis consultancy launched by two Edelman vets; and a promotion on Uber's comms team. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership. From synthetic audience testing to AI-powered workflow optimization, Abbigail shares how Georgia Tech is embedding artificial intelligence into the fabric of its communications culture. The conversation explores what it actually looks like to operationalize AI across a university marketing team — not just experiment with it. If you're wondering how higher education marketers can move beyond AI hype and start building smarter systems, this episode offers one of the most practical and visionary conversations in higher education podcasts today. Guest Name: Abbigail Tumpey, Vice President for Institute Communications at the Georgia Institute of Technology Guest Social: LinkedIn Guest Bio: Abbigail Tumpey is the vice president for Institute Communications at the Georgia Institute of Technology, where she leads the Institute's marketing and communications strategy. As Chief Communications Officer, she oversees brand and reputation management across media relations, events, research communications, marketing and internal communications, executive communications, creative services, and digital strategy. Prior to joining Georgia Tech, Abbigail spent 25 years at the Centers for Disease Control and Prevention (CDC), including 21 years in senior communication leadership roles. She served as head of communications from March 2021 to March 2022, overseeing the agency's communication efforts during the COVID-19 emergency response. In that role, she reimagined CDC's communications function and led the agency's largest communications reorganization in more than a decade. During her tenure at CDC, Abbigail expanded clinical outreach capacity and built public-private partnerships and coalitions that advanced patient safety and public health initiatives. She spearheaded numerous national and international campaigns, including serving as one of the founders of the World Rabies Day initiative in 2007 and overseeing CDC's antibiotic resistance communications from 2009–2016. She also played lead communication roles during major outbreak responses, including the 2012 multistate fungal meningitis outbreak, the 2014–2015 Ebola outbreak, the COVID-19 pandemic, and the 2023 mpox response. In 2016, Abbigail was named one of 36 Champions of PR by PR Week magazine for their inaugural Hall of Femme. In 2021, she was recognized as a PRWeek Health Influencer for shaping the national dialogue around the COVID response, vaccine distribution, booster efforts, and improving health outcomes. Abbigail earned a Bachelor of Science from Michigan State University and a Master of Public Health from the University of South Florida. She is married to influenza researcher Terrence Tumpey and is the proud mother of two sons. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Creativity isn't what you make. It's how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business' most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role. We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what that's costing organizations today. For PR, communications, marketing and advertising leaders, the conversation focuses on what it actually takes to build a genuinely creative culture — from a foundational philosophy of why you exist, who you hire and why the agencies that will win the next decade are the ones brave enough to stop selling work and start selling thinking. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
This week's guest on The PR Week podcast is Courtney Kasinger, executive director of communications at Eli Lilly and Company and jury chair for the 2026 PRWeek Healthcare Awards. She talks about standout work from this year's awards program and other trends she's seeing in healthcare and marketing communications. Plus the biggest marketing and communications news of the week, such as major agency acquisitions and a new role for one of the sports world's most prominent communicators. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Justin Ross Goldstein is an award-winning public relations and marketing practitioner. He spent a decade building communications and content programs for top-ranked communications firms, and then founded Press Record Communications, which is generating success through innovating public relations, content development, and thought leadership campaigns. Justin is a frequent commentator on trending news, appearing in premier media outlets like Forbes and PR Week. Justin was voted an Exceptional Under 35 by the Public Relations Society of America and served on the Board of Directors of PRSA's New York chapter. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Justin Goldstein:Website: https://pressrecord.co *E - explicit language may be used in this podcast.
Recorded live at the PRWeek Sports Conference in New York City, this is The PR Week podcast. From the rise of women's sports leagues and the road to the World Cup and the Olympic Games, sports is the ultimate consumer powerhouse. On today's show, you will hear from leaders in sports and communications, beginning with keynote speaker and multi-time WNBA champ Breanna Stewart. Plus, hear from panelists such as Anna Lingeris of Hershey, Cynthia Martinez of the U.S. Soccer Federation and Taylor CEO Maeve Hagen. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PODCAST EPISODE | An Analog Brain In A Digital Age With Marco Ciappelli The United States spends 18.7% of its GDP on health — two to three times what countries like Italy spend. Italy has a longer life expectancy. So what exactly are we paying for? Gil Bashe, Chair of Global Health & Purpose at FINN Partners, former combat medic, and author of Healing the Sick Care System: Why People Matter, joined me on An Analog Brain In A Digital Age to talk about what happens when a system designed to heal people forgets that people exist. This is not a rant. It's a diagnosis — from someone who has seen the system from every angle: the battlefield, the boardroom, the pharmaceutical lobby, and the bedside of his own child.
Last week's PRWeek Crisis Conference in Washington, DC, had a who's who list of speakers and attendees. On this podcast, hear from Kristin Cabot, who talks about taking back the narrative after the Coldplay KissCam incident went viral. Also hear from attendees and speakers Chuck Todd of the Chuck Toddcast and Noosphere's Sunday Night with Chuck Todd, Marli Collier of Airlines for America and Lauren Odell of Gladstone Partners. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Adam Sohn, VP of communications at T-Mobile, and a veteran of communications roles at companies including Microsoft, Amazon and Lockheed Martin. He talks about a day in the life of a tech sector PR executive, how his team uses AI and what the Seattle PR scene is like. Plus, the biggest marketing and communications news of the week, from the “rise of consultancies” to the latest on how Nutella maximized its big moment in space. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Bradley Akubuiro, head of the corporate communications practice at Bully Pulpit International and a veteran of companies such as Boeing and United Technologies and organizations such as the Rainbow PUSH Coalition. He talks about crisis communications, and why it often flummoxes organizations, as well as memories of the late Rev. Jesse Jackson. Plus, the biggest marketing and communications news of the week, including Artemis II, and why it was a major opportunity for one brand; Martin Sorrell's thoughts on the state of the industry and holding companies; Publicis Groupe's acquisition of 160over90; and a major account win for Edelman amid executive departures at the firm. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Brandon Stanton is a photographer, influential social media content creator and author — and now he's also PRWeek's Communicator of the Year for 2026. Stanton joins the latest edition of The PR Week podcast to talk about the different countries and cultures he's visited, from places as varied as Iran to Queens, New York. He also chats about approaching a subject and surprises he's encountered. Plus, the biggest marketing and communications news of the week, including a major communications hire at Nike, a new co-CEO at Kekst CNC, Therabody's new PR AOR and how KitKat responded to the theft of thousands of its chocolate bars in Europe. Also on the agenda: takeaways from PRWeek's latest Salary Survey . PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Rob Longert, cofounder and managing partner of Day One Agency. He talks about the agency's heritage in other PR firms and how it puts earned media at the center of the work it does for clients. Plus, the biggest marketing and communications news of the week, including controversies involving ABC's The Bachelorette and Chappell Roan, a new chief communications officer at Lockheed Martin and the “death of the metaverse.” PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It's the biggest night in PR. The PRWeek Awards U.S. took place in New York City on Thursday, and all of the industry's stars were out. PRWeek's reporters chatted with the executives whose agencies, companies, organizations or campaigns won awards, as well as other big names who joined in the celebration. Plus, hear from PRWeek's communicator of the year for 2026, Brandon Stanton, creator of Humans of New York. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is none other than Diana Littman, U.S. CEO of MSL. She talks about her goals for the agency, seven years into its top role, and what it's like working on client assignments with other agencies from Publicis Groupe and other networks. She also gives listeners a behind-the-scenes look at the un-retirement campaign for Mr. Clean. Plus, the biggest marketing and communications news of the week, such as Omnicom PR relocating agencies, the fortuitous timing of Wendy's chief tasting officer job ad and Cup Noodles' special celebrity collaboration product launch in Asia. It's also the biggest week of the year on the PR calendar, with the PRWeek Awards U.S. set for Thursday night in New York City. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
According to Bader Rutter CEO David Jordan, a brand's ultimate goal should be to become the reflex choice of consumers. The ultimate way to achieve that is by establishing mental equity. Think of it as an equation: Belief + Behavior = Mental Equity. During this discussion, Jordan highlights two recent campaigns — including a 2026 PRWeek Awards finalist in the Best in B2B category — to illustrate this innovative marketing approach, one that has reaped impressive and measurable benefits to the brands involved. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How can young PR pros and recent graduates connect with mentors? And what should both sides get out of the relationship? Those are a few questions answered on the latest edition of The PR Week podcast, starring Jon Harris, EVP and chief communications and networking officer at Conagra Brands, and his mentee, Zeno Group senior account supervisor Jocelyn Arellano, a 2025 NextGen Awards honoree. Also on the agenda: the biggest marketing and communications news of the week, including WPP's Q4 2025 and full year earnings; a shift at the top of PRWeek's 2025 U.S. agency rankings; the decision by Levi Strauss & Co.'s chief communications officer to retire and much more. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Armando Azarloza, CEO of Axis Agency. He talks about the Hispanic market in the U.S. and why it must be a focus of any brand marketing campaign and not just an afterthought. He also discusses Bad Bunny's performance at Super Bowl LX and his time working for the late first lady Nancy Reagan. Plus, the biggest marketing and communications news of the week, including Omnicom's first earnings report since acquiring Interpublic Group, Alexis Williams' promotion at Target and the 2026 PRWeek Communicator of the Year. We also pay tribute to sports PR pioneer Alan Taylor, who passed away this month. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The latest guest on The PR Week podcast is Fred Haberman, cofounder and CEO of Minnesota-based agency Haberman and one of the authors of an op-ed calling for deescalation by federal agents operating in the Twin Cities. Haberman talks about what the situation on the ground in Minneapolis is like, and how it's affected both residents and members of the business community. He also chats about the Winter Olympics and a decidedly non-Olympic competition: pond hockey. Plus, the biggest marketing and communications news of the week, including earnings from Havas and Dentsu; an executive move at Weber Shandwick and a look back at the life and career of Jesse Jackson. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
There is a difference between being a good, perhaps even great, place to work and being the very best. And that difference can make all the difference on so many levels, recruitment and retention of the best talent among them.Everyone appreciates how important a “good culture” is to establishing the ultimate workplace, but few truly grasp the tactics necessary to achieve and/or improve upon it.Most understand that leadership sets the tone when it comes to your workplace environment — whether in-office, remote or both — but many don't realize that every person in the organization has a crucial role to play in this equation.Being a “Best Place to Work” takes exactly that — work. It doesn't happen by accident. It takes a plan. And this podcast will go a long way toward helping you devise that plan.And our secret ingredient:One leader each from three organizations that were named 2025 PRWeek Best Places To Work, all of whom are under the umbrella of our podcast partner, Syneos Health Communications.Our featured guests: -Arwen Evans, MD, Chamberlain Healthcare Public Relations -Anna Khersonsky, MD, Chandler Chicco -Alina Worth, MD, Biosector 2The best way to learn how to do something is to hear from those who have done it. This event presents you that precise opportunity — and we look forward to you joining us for it. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Public Perception of Engagement: A 2024 Pew Research Center study across 24 countries found that a median of 74% of citizens believe elected officials do not care what people like them think, while only 26% believe they do. Studies on professional communications indicate a very high level of consensus—over 80%—among professionals (which includes political communications) regarding the importance of PR for their organizations. Dr. Stuart Thomson Chart.PR is a communications and public affairs consultant helping clients navigate politics, government, the media, and Brexit. He won 'Online Influencer of the Year, 2020' in the current affairs category by Vuelio. He advises clients on all elements of their public affairs strategies, including corporate communications and reputation management issues. His work has included legislative lobbying, profile-raising, planning communications, and he has also worked on several high-profile media relations and crisis communications programmes for clients across a range of sectors. Stuart has also dealt with health and safety incidents, high-profile corporate announcements, government reports, and consumer TV investigations. Stuart graduated from the University of Aberdeen with a degree in Economics and Politics before completing a Ph.D. from the same institution. His thesis, 'The Social Democratic Dilemma', went on to form the basis of a book published by Macmillan. His book, 'New Activism and the Corporate Response' was rated as one of the Top 100 management books of 2004 by the Australian Financial Review, and a book that "every aspiring business leader should read" according to MIS Asia. Stuart is an honorary research fellow in the Department of Politics and International Relations at the University of Aberdeen. He is a member of the practitioner panel for the Interest Groups and Advocacy journal, and is a former associate editor of Renewal: the Journal of Labour Politics. Stuart was listed as one of the Top 100 Public Affairs Consultants by Total Politics and has been a judge for the Public Affairs News Awards and PR Week awards. He was shortlisted for the prestigious IoD and CIPR Director of the Year award. Stuart has devised and runs several specialist courses on public affairs for the CIPR and PRCA. For More Information: https://stuartthomson.co.uk/ LinkedIn: @StuartThomson Listen: https://stuartthomson.co.uk/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Storm Tussey, chief marketing officer for Discover Puerto Rico, joins The PR Week's latest episode as Puerto Rico is getting ready to celebrate Bad Bunny's performance headlining the Super Bowl LX halftime show. Also on the agenda: the biggest marketing and communications news of the week, including Publicis Groupe reporting positive quarterly earnings during a tough week on Wall Street for holding companies, the first message from Target's new CEO to employees and the next Cannes Lions PR jury leader. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The guest on the latest edition of The PR Week podcast is Nick Kalm, founder and CEO of Reputation Partners, a firm he launched in 2002 after working at Edelman. Kalm talks about the corporate reaction to the fatal shooting of Alex Pretti in Minneapolis by federal agents, and whether a letter signed by dozens of Minnesota-based companies accomplished its goals. Plus, the early marketing storylines for Super Bowl LX, a Danone communications executive joins PVH and major agency moves by Confidant and Ruder Finn. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
With the Swiss Alps providing a backdrop for global discussions on transformation and growth, they explore the discovery of a $7 trillion global reputation economy. The conversation covers how reputation has officially graduated from a soft concept to a measurable financial asset, the critical insights from their roundtable session on the workplace in the age of AI and the massive opportunities available for leaders who treat reputation as a driver of shareholder value. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The World Economic Forum in Davos brings together many of the most important political and business leaders in the world, and it's also a who's who gathering of some of the biggest names in the PR industry. PRWeek VP and editorial director Steve Barrett was on the ground in Switzerland this week, chatting with executives including Edelman CEO Richard Edelman, Burson CEO Corey duBrowa and Weber Shandwick North America CEO Jim O'Leary. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.