Podcasts about pr week

On this special edition of The PR Week podcast, VP, editorial director, Steve Barrett talks with FleishmanHillard chief inclusion and impact officer Adrianne Smith about the growth of Inkwell Beach at Cannes and the importance of diversity, equity, and inclusion in the creative industry. Smith reflects on her journey to make the festival more inclusive, the challenges and misconceptions about DEI, and the role of FleishmanHillard in promoting an inclusive culture. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PRWeek VP and editorial director Steve Barrett caught up with PR Lions jury chair and Weber Shandwick chief creative officer Tom Beckman in Cannes this week for a wide-ranging discussion.Beckman talks about standout work and other trends from this year's Cannes Lions in the latest edition of The PR Week podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved.This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief.Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares her view on whether industry accolades actually matter, and which recent work she thinks is award-worthy.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington and journalist Evie Barrett, Ross shares her view on how advertising is evolving to compete with PR, and how the UK's creativity compares to that of other markets.She also reveals Mischief's approach to boosting creativity when it comes to clients issuing mundane briefs, and discusses which PR tropes she'd like to see the back of.Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival. Hosted on Acast. See acast.com/privacy for more information.

On this week's first live-from-Cannes special edition of The PR Week, PRWeek editorial director Steve Barrett interviews Stagwell CEO Mark Penn, who discusses the Stagwell Sport Beach at Cannes, the role of sports in marketing and the positioning of Stagwell as a challenger in the holding company landscape. Penn highlights the importance of collaboration among creative agencies and shares insights on political communication.Listen to their conversation and stay tuned for more exclusive interviews this week from the 2025 Cannes Lions International Festival of Creativity. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The recent acceleration in CEO and MD departures and arrivals at major UK PR agencies is examined in PRWeek's latest Beyond the Noise podcast.The past few weeks have seen changes at the top of the UK or EMEA operations of big agencies including Edelman, MSL, FTI, Weber Shandwick, FleishmanHillard and Hotwire.Joining PRWeek's Siobhan Holt and John Harrington to discuss the trend is Amy Hayer, a partner at Hanson Search, a headhunting consultancy that specialises in recruiting C-suite comms leaders.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.The trio talk about why the current trading climate may be fuelling the rate of change among senior leadership teams, and what skills and career experience agencies and holding companies want for their UK bosses.They also look at the extent to which bosses themselves may want to leave to try something different.The issue of agency leaders being recruited from in-house roles, and the counter-trend of agency chiefs moving client-side, is discussed. So too is the question of whether promotions from within have become less common and why there may be a generational shift. Hosted on Acast. See acast.com/privacy for more information.

This week's guest on The PR Week podcast is Josh Earnest, former White House communications director and EVP of communications and advertising at United Airlines. He talks about a wide range of topics and issues, such as his priorities leading earned and paid media at a major international carrier, the challenges of messaging for critical topics like airline safety and issues at Newark Liberty International Airport and next week's Cannes Lions International Festival of Creativity. Plus the biggest marketing and communications news of the week, from Reddit naming its first chief communications officer to WPP CEO Mark Read's decision to step down to the results of the wide-ranging Mars review.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

“You build a brand. You earn a reputation.” Just one of a myriad pearls of wisdom Ray Day, executive chair at Allison Worldwide and vice chair at Stagwell Group, shared with PRWeek's Gideon Fidelzeid during this podcast. Reputation has always been among every company's most important assets and every brand communicator's most vital responsibilities. The associated challenges, though, have never been more daunting due to the unprecedented amount of uncertainty we all face today — societally, economically and otherwise. How do you combat that as a communicator? By being data-led, digital-first and future-focused. By being comfortable with the noise. By mastering the admittedly difficult balancing act of appealing to stakeholders on both sides of the political aisle. And by understanding and respecting the emotions of your key audiences. The intelligence you need to do all this is there for you — including in two pieces of recent research and a plethora of inspiring examples that are referenced throughout this conversation. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

This week on Beyond the Noise, we hear from Pitch Marketing Group founder and chief executive Henry Chappell, who discusses why FIFA World Cup 26 looks set to eclipse all previous global sporting events, according to a new report from the sports marketing agency.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or on your favourite platform.With exactly one year to go until FIFA World Cup 26 kicks off, the Pitch report predicts the tournament will have a global reach of more than five billion people, equivalent to about 63 per cent of the world's population. A staggering 711 billion combined engagements across all media platforms are also anticipated.Speaking to PRWeek editor-in-chief Danny Rogers, Chappell – who has topped the PRWeek UK Power Book Sports (Agency) list for the past two years – said the scale of the tournament was unprecedented, with 104 matches across 16 cities converging sport with culture, music and technology.Sandy Doran, strategy director at Pitch, stated: “Geopolitics and legacy aside, the real winners will be the brands who use the ‘human intelligence' of content creators the best, or at least bother to check that their AI content isn't going rogue. And also the brands that represent football fans, first and foremost, and don't get suckered into the ‘Super Bowl-isation' of the tournament.”The podcast also hears why brands will have to be decisive about the role of artificial intelligence in their campaigns, and how the report warns that authentic content from ex-professional footballers could prove more popular than anything produced by traditional broadcasters. Hosted on Acast. See acast.com/privacy for more information.

This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on PR practices. AI's Impact on PR and the Role of Humanity 0:02Balancing AI and Humanity in Storytelling 2:31Fostering an AI-Ready Culture 5:49Challenges and Opportunities in AI Adoption 12:48AI in Media Relations and Measurement 16:21Preparing the Next Generation of PR Pros 22:17The Future of AI in PR 27:34Key insights include:AI as a Tool, Not a ReplacementThe panel emphasizes that AI should enhance human storytelling and relationships rather than replace them. Frank Shaw compared current AI adoption to the early days of personal computers, suggesting we're just beginning to understand its potential.Creating an AI-Ready CultureMelissa Waggener Zorkin highlights the importance of employer encouragement in AI adoption, noting that organizations should empower employees to experiment with AI tools and celebrate early adopters who can share knowledge across teams.Education and Skill DevelopmentFred Cook shares his experience incorporating AI into USC student projects, revealing how prompt engineering skills significantly impact results. He notes that students who crafted detailed prompts received better AI outputs than those using basic instructions.Practical ApplicationsThe conversation covers AI applications in content creation, data analysis, media relations, and measurement. Frank Shaw discusses using AI for strategic planning and information capture, while Melissa emphasizes AI's democratizing effect, allowing professionals at all levels to contribute innovative approaches.Future OutlookThe panel agrees that AI will make PR more exciting for young professionals by automating routine tasks and allowing them to focus on more strategic and creative work. The podcast referenced two reports for further reading: "Energized by AI" and "The Relevance Report."The USC Relevance Report of 40+ forward-looking essays about the current and future use of AI in public relations is available for free download at annenberg.usc.edu/relevance. A production of the USC Annenberg Center for Public Relations at the University of Southern California.Host, Fred CookExecutive Producer, Ron AntonetteSeason 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall WinfieldCreated by ZaZu Lippert LINKSFollow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. Follow Fred Cook on LinkedIn. Find all our reports at annenberg.usc.edu/cpr.

Maybe the biggest news to come out of PRWeek's Agency Business Report 2025 was that Real Chemistry supplanted Edelman as the No. 1 PR firm in the U.S. by revenue for 2024. Real Chemistry CEO Shankar Narayanan talks about that honor, and what the disposal of specialist shop Swoop will mean for his firm, on the latest edition of The PR Week podcast. He also previews Real Chemistry's presence at the Cannes Lions International Festival of Creativity, talks about how nearly all of his firm's work is rooted in communications and discusses what happens when large organizations combine — spoiler: they don't become more creative. Plus, the biggest marketing and communications news of the week, from the opening honorees on PRWeek's Pride in PR list to McDonald's chief impact officer Michael Gonda's new job at Nike.   Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise.This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting jurors for the PR Lions at The Cannes Lions International Festival of Creativity 2025.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above, or on your favourite platform.And as the industry prepares to take its annual jaunt to the French Riviera, PRWeek journalist Evie Barrett quizzes our guests on some of the big talking points at Cannes in 2025.They examine whether ‘purpose' will be a prevalent theme this year, as well as the role that AI is now playing, both behind-the-scenes and taking centre-stage in creative work.The duo share their experience of the Cannes Lions judging process, revealing how they decide what a 'good idea' looks like when it comes to PR campaigns.Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival. Hosted on Acast. See acast.com/privacy for more information.

This week's episode of The PR Week podcast comes to you from PRWeek's Women of Distinction event at The Lighthouse at Pier 61 in New York City.PRWeek's associate news editor Diana Bradley and reporter Julia Walker discuss this year's Women of Distinction and Women to Watch honorees. Additionally, they give highlights from a panel held with comms execs from Wendy's, McDonald's and Merck on coping with RTO mandates as moms and a talk with Baked by Melissa CEO and cofounder Melissa Ben-Ishay.The episode also includes conversations with honorees from on and off the stage at the event. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest episode of the Beyond the Noise podcast features PRWeek journalists Danny Rogers (editor-in-chief), Siobhan Holt (news editor), Eliza Wiredu (reporter) and Evie Barrett (senior reporter) as they dissect the two-day PR360 event.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.One of the key themes running through PR360 was the evolving role of AI in PR. Compared to last year, Holt observed a noticeable shift toward more practical applications of AI, with several sessions showcasing real-world implementations.Barrett breaks down a compelling panel on the client-agency relationship. One of the standout insights came from Scott Colvin, group director of public affairs at Aviva, who criticised current pitching models and procurement practices.Holt also recaps a b2b communications panel that tackled the balance between creativity and commercial value. She highlights Sodexo's b2b campaign as a prime example of prioritising real business solutions over superficial creative flair.Rogers reflects on a session examining the shifting news media landscape, with contributions from representatives of Meta, News Movement and Ocado. The conversation centred on how PR professionals can adapt to the evolving ways people consume news.Wiredu offers insights from a panel on AI innovation, including a standout presentation by Virgin Media O2's head of corporate comms, Luke Stallard. He introduced the company's lauded “AI Granny Daisy” campaign and shared advice on staying ahead of potential media interest when launching unconventional initiatives.Other key discussions focused on the integration of social media within communications teams and how brands can more effectively reach Gen-Z audiences. Hosted on Acast. See acast.com/privacy for more information.

What is the PR recruitment market like at the moment – and what do comms employers want from candidates? PRWeek UK's latest podcast takes a look.This week's episode of the Beyond the Noise podcast features Mary Harding, joint chief executive of Tangerine Comms, and Jenny Pape, head of talent and development at Blurred. Pape also helps recruit on behalf of clients and provides insights into the in-house PR recruitment market.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington, the duo discuss the volume of applications they are getting and how the quantity – and quality – of candidates has changed in a “saturated” market.They talk about the key things that can help candidates stand out – and reveal their ‘red flags'.The conversation covers the interview process, the importance (or otherwise) of academic qualifications, the use of AI in recruitment, and ensuring a diverse candidate pool.Salary expectations and employee requests for flexible working and other workplace policies are also examined.PRWeek is looking for current PR jobseekers, or those who have recently experienced the PR job market as a candidate, to appear in an upcoming episode of Beyond the Noise. Email john.harrington@haymarket.com if you would like to take part. Hosted on Acast. See acast.com/privacy for more information.

PRWeek toasted the best international work last week at the PRWeek Global Awards in London. Here's a special behind-the-scenes look at the show with Andy Pharoah, VP of corporate affairs and sustainability at Mars and chair of judges for the awards program. Weber Shandwick was the big winner, taking home six awards from the Jumeirah Carlton Tower, in the heart of Knightsbridge, London.Plus, here's a recap of the biggest marketing and communications news of the week, including Adam Collins stepping down from the top comms job at Molson Coors, major hires at Eli Lilly and Company and Jeep and a tribute to Al Tortorella, a key figure in Tylenol's 1982 crisis response.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week podcast is Dan Kramer, chief executive of global shareholder services at Equiniti. On the agenda: Kramer talks about his company's recent acquisition of earned media platform Notified, working with PR and investor relations clients that report up through different parts of the business and how companies like his are using AI. Plus, PRWeek senior reporter Jess Ruderman with the biggest marketing and communications news of the week, including a major agency people move and a perspective on how influencers and brands are monetizing personal relationships.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Rachel Catanach is Senior Partner and General Manager of FleishmanHillard's New York operations, responsible for people development, cultivating existing client relationships, and securing new business.  She has held this position since November 2021.  She also spearheads the firm's Global Executive Advisory initiative. A New Zealand native, Rachel started her communications career as a business journalist and at in-house public relations positions before stints at Sweeney Vesty Limited in New Zealand, and then Waggener Edstrom, as General Manager of their Hong Kong operations.   In July 2007, she joined FleishmanHillard Hong Kong as General Manager and in 2016 was promoted to President of FleishmanHillard's Greater China operations, responsible for growing the firm's presence and reputation in this highly dynamic market. Rachel is a strong advocate for the PR industry and a regular commentator on industry issues and trends.   She has presented at Summer Davos in Dalian, moderated on the main stage at the Cannes Festival of Creativity, and was a key writer and contributor to The Page Society's most recent thought leadership report, Beyond Communication: CCO Leadership in Navigating New Complexity.  She has received many awards and in 2024 was recognized by PR Week as a Woman of Distinction.

The latest guest on The PR Week — and not just any week, but Agency Business Report week — is Doug Thornell, CEO of SKDK, a firm that was up 26% in 2025 by revenue earned. He talks about the current complicated operating environment, which includes giving advice to clients about issues such as President Donald Trump's promise to institute a 100% tariff on foreign-made movies. Plus, the biggest marketing and communications news of the week, from the just-convened Papal Conclave to Jack Leslie's return to Weber Shandwick in an advisory role.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this episode, we chat with Jane Hunt who is a dynamic and engaging public speaker who delivered talks at top industry events including PRWeek and BrightonSEO. With a talent for identifying industry trends and translating them into actionable insights, she has shared her expertise with global digital audiences on podcasts like Digital Marketing Podcast and SEO Video Show. With 10+ years of experience in digital PR, Jane offers valuable insights into how brands can leverage PR for growth. She shares the latest tactics that are driving real results at JBH and discusses actionable strategies that your audience can find in 'The Digital PR Playbook'. We interviewed Jane on the following topics:What are some of the biggest marketing mistakes practices make and how do they fix it?What marketing channel should you prioritize and why?If a doctor has a small marketing budget, what are 3 things they should do first for visibility online?Med Rank Interactive: https://medrankinteractive.com/  Website: https://jbh.co.uk/ LinkedIn: https://www.linkedin.com/in/jane-hunt-jbh/ Digital PR Playbook: https://www.amazon.com/dp/1399994158 #healthcaredigitalmarketingpodcast janehunt #lamarhull #marketingplaybook #medicalseo #dentalseo #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #jbh

With the Top 150 now live, PRWeek journalists Danny Rogers (editor-in-chief) and Siobhan Holt (news editor) discuss the big themes from the project, which includes the annual ranking of the UK's 150 biggest comms consultancies by revenue.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Rogers and Holt look at the top-line data on the Top 150, which showed a slowing of growth in the 2024 calendar year amid a number of challenges.The duo discuss which parts of the industry have had a more difficult period of trading, and which have benefitted from the political and economic upheaval, or otherwise managed to grow their revenue.Trends in consumer, corporate, healthcare and tech comms, among other areas, are examined.Elsewhere, the journalists also look at margins and profitability – and ask whether agencies are making enough on the bottom line.They scrutinise research around business confidence, looking at what proportion of agencies are hopeful that 2025 will be a better year of trading for them than 2024. Rogers and Holt also give their own marks out of 10 for how hopeful they are for the sector in 2025. Hosted on Acast. See acast.com/privacy for more information.

The latest guest on The PR Week podcast is busy putting out a shingle for her own consultancy, Pam Goldstein Advisory.Pam Goldstein previously had a long tenure at McDonald's and before that worked as a corporate communications and crisis wrangler at Edelman. She talks about the type of professional it takes to handle a corporate crisis and the kinds of work her firm will focus on.Plus, the biggest marketing and communications news of the week, from the resignation of Columbia University's top communications executive to the PRWeek Agency Business Report 2025 Rankings, are featured on this edition of the podcast.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

A "swing away from Trump" may be beginning, former White House communications director Ben La Bolt tells PRWeek's Beyond the Noise podcast. What are the lessons for comms?As Trump completes his first 100 days in office, PRWeek catches up with La Bolt, who was director of comms under President Biden from 2023 until last year.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.La Bolt (pictured below) - currently president of the policy and strategic comms agency Bully Pulpit International - discusses his experience working in White House comms and how it changed from his time as an aide in the Obama administration to his tenure under Biden.He contrasts this to the current approach of White House communications under Trump.La Bolt reflects on signs of a mood shift among the public, businesses and institutions away from Trump and his controversial policies, and examines the lessons for communicators.In particular, he emphasises the importance of brands reaffirming their values in these changing times.On AI, he fears the technology will "greatly accelerate" dis- and mis-information - especially ahead of the next US Presidential Election in 2028 - while also recognising AI's benefits.In addition, La Bolt discusses what's ahead for Bully Pulpit International, including possible new acquisitions - last November the firm announced it had bought UK-based comms agency Seven Hills alongside market research business Message House. Hosted on Acast. See acast.com/privacy for more information.

Before joining Bully Pulpit International, Jeff Nussbaum was a speechwriter for former President Joe Biden and helped to direct speechwriting and messaging operations at four Democratic National Conventions. He's also the author of the book “Undelivered,” which takes a deep dive into addresses that never saw the light of day from historical figures including former Presidents Dwight Eisenhower and Richard Nixon. Nussbaum joins The PR Week to talk about how he gets into the voice of a corporate client, and discusses the importance of humor in effective communications. Plus, the biggest marketing and communications news of the week, including the White House Correspondents Dinner, major people moves and reaction to the death of Pope Francis. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Steve Lombardo recently returned to the agency world at the helm of strategic communications and public affairs shop Adfero. His range of experience includes stops at Koch Industries, Edelman-owned StrategyOne and the presidential campaigns of former President George HW Bush and Mitt Romney. He talks about what he sees as the most important news coming out of Washington, DC, and the biggest marketing and communications news of the week, including Publicis Groupe and Omnicom Group earnings and the effects of tariffs on the agency business. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

ABOUT ERIKA ICON & THE RUB PR Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, creators, directors, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English.   Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment's Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. And she appeared in the Netflix industry documentary “The Skin Business” released in 2013.   The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, AltStar, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they've received are even greater.   Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she's done for adult companies, studios, and performers in 2018.   She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign - Company Image, Woman of the Year from the XBIZ Executive Awards, Best Supporting Business and Best Public Relations Firm from the ASN Lifestyle Awards, Businesswoman of the Year from the Bucharest Summit Awards, and the Bill Snyder Achievement Award from the Inked Awards    Cosmo interviewed Icon for an article entitled “What It's Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ's WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She's a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr. This episode is brought to you by Olipop, a new healthy brand of soda. Go to https://drinkolipop.com/ and use code Marcela15 at checkout to get 15% off your first order. This episode is brought to you by Shopify. Shopify can help you take your business to the next level. Click HERE to set up your Shopify shop today and watch your business soar! This episode is brought to you by BranditScan, the best defese you have against social media fraud. Click HERE to get started with BranditScan today and get your first month for free. There is no better service to protect your social media accounts and your name and likeness. This episode is brought to you by Playboy. Click HERE to get a membership today and unlock a premium Playboy experience like no other. This episode is brought to you by Skillshare. Click HERE to start exploring all the courses Skillshare has to offer, from drawing and music, to graphic design and marketing, start expanding your knowledge today. This episode is brought to you by Fiverr. Click HERE to start hiring professionals to help you in various areas and take your business to the next level. This episode is brought to you by PodMatch. Click HERE to bring your podcasting journey to the next level by getting set up's Only Fans  VIP Membership HERE Free Membership HEREn

In this episode, an award-winning strategic communications executive and tech leader, host of the Trending Communicator podcast, Dan, is highlighted for his expertise and influence in the field. He has been recognized on PR Week's Dashboard 25 and the Propel 100 list. With over two decades of corporate and agency experience, Dan specializes in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His proficiency in emerging trends like generative AI helps organizations adapt to a rapidly evolving landscape. Born in New Jersey and having spent 16 years in Japan, he brings a global perspective and speaks Japanese, reflecting his adaptability and broad insight.The latest FocusCore Salary Guide is here: 2025 Salary Guide In this episode you will hear:Dan's insights on the pivotal role of AI in shaping modern communicationsThe challenges and opportunities for PR tech leaders in 2024 and beyondHow a global perspective enhances strategy and promotes innovationKey trends in Comtech that every leader should watchAbout Dan: Dan is an award-winning strategic communications executive communications technology leader and host of another wonderful podcast, the Trending Communicator.Dan's named two prs PR weeks Dashboard 25 in both 23 and 2024, and recognized on the Propel 100 list of the most influential PR tech leaders in the world for 2025. And he's at the forefront of AI and innovation and communications. With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like generative AI and Comtech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.He was born in New Jersey. Spent 16 years in the land of the rising Sun, and he speaks Japanese as well, which is a reflection of his adaptability and global perspective. And this curiosity and ability to connect ideas across disciplines drives his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.Connect with Dan: https://www.linkedin.com/in/nestle/be-inquisitive.com (Company)trendingcommunicator.com Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.Mentioned in this...

When a crisis hits, communicators are the ones working behind the scenes to fix the problem and rescue a brand's reputation. This episode of The PR Week comes to you live from the 2025 PRWeek Crisis Comms Conference, where leaders from media, corporate communications and public affairs shared what it takes to stay steady under pressure.You'll hear from Judy Smith, whose career inspired Scandal; NFL SVP Katie Hill on managing a live emergency; and former Boeing and White House communications aide Brian Besanceney. Plus, Audrey Cooper of New York Public Radio unpacks the media's shifting role, and reaction from panelists on how to engage audiences that don't want to listen. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

AJ Jones II is back full-time in Washington, DC, with a new job leading communications for Monumental Sports & Entertainment, the owner of the NBA's Washington Wizards, the NHL's Washington Capitals, the WNBA's Washington Mystics and other sports brands. Jones talks about making the transition to the sports world from Starbucks, where he was EVP and chief corporate affairs officer and previously EVP and chief communications and public affairs officer. There's no shortage of other news coming out of Washington, DC, including Wednesday's major tariff announcements and significant job cuts across communications teams in the Department of Health and Human Services. Jones also offers his two cents on the biggest marketing and communications news of the week, including April Fools' Day campaigns and major people moves at Andreessen Horowitz and Roche Diagnostics.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Who starts a PR firm in the middle of a pandemic? Steve Hirsch and his business partner, Evan Leatherwood, did just that, when they launched Hirsch Leatherwood in 2021 at the corner of reputation management and media and content strategy. He joins the latest edition of The PR Week podcast to discuss the agency's founding principles, what types of employees it hires and how Hirsch sees the legacy media landscape. Plus: the biggest marketing and communications news of the week, such as Golin and The Weber Shandwick Collective taking a break from the PR Council, major people moves at TikTok and the Centers for Disease Control and Prevention and the Trump administration's Signal fiasco.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The eighth annual PRWeek/Cision industry report recently deployed. PRWeek's Gideon Fidelzeid speaks with Cision's Katie Tod to dissect key data and highlight what it means for communicators' day-to-day function.Since 2017, industry pros have been the main source of a Cision/PRWeek annual report that captures the current state of the comms industry and function. This year's iteration produced some noteworthy findings. Among numerous obstacles they face, communicators identified “a focus that is too reactive, as opposed to proactive” as the factor that challenges them the most. Though improvement is apparent, effective measurement of earned media's impact (on multiple platforms) remains elusive for the majority. A healthy focus on Gen AI's impact and an emerging voice in the never-ending search for optimal influence over consumers round out this in-depth conversation between PRWeek's Gideon Fidelzeid and CisionOne's VP of marketing Katie Tod, during which the numbers are converted to actionable takeaways.Click here to download the 2025 PRWeek/Cision Comms Report. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The biggest day in the industry got even bigger this year. The PRWeek Awards U.S. kicked off bright and early on Wall Street last Thursday, with PRWeek ringing the opening bell at the New York Stock Exchange alongside prominent industry executives. Later, the stars of the industry were out at the PRWeek Awards U.S., which honored the best work — good to see you again, Michael Cera! — to top agencies, students and organizations. The latest edition of The PR Week takes you behind the scenes at the New York Stock Exchange and includes interviews with winners and special guests from the PRWeek Awards. Cheers!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this thought-provoking episode of On the Brink with Andi Simon, we welcome Dan Nestle, a strategic communications expert and AI enthusiast, to explore the transformative role of artificial intelligence in marketing, branding, and storytelling. With over 20 years of corporate and agency experience, Dan has been at the forefront of digital and content innovation, helping businesses adapt to the rapidly evolving communications landscape. As AI tools become more sophisticated, many professionals are left wondering: Will AI replace human creativity? Can AI-generated content be authentic? How can businesses use AI without losing their unique voice? Dan tackles these pressing questions, offering real-world insights into how AI can serve as a powerful assistant—rather than a replacement—for communicators, marketers, and business leaders. During our conversation, Dan shares his fascinating career trajectory, from teaching English in Japan to leading global corporate communications teams. Now, as the founder of Inquisitive Communications, he helps organizations navigate AI's impact on content strategy, storytelling, and audience engagement. He also provides a step-by-step breakdown of the AI tools he uses daily to streamline content creation, repurpose valuable insights, and enhance branding efforts without sacrificing authenticity. We'll discuss the importance of curiosity in embracing new technologies, the fear and hesitation many professionals feel around AI, and why adopting AI-driven workflows can save time, increase efficiency, and improve creativity. Whether you're a seasoned marketer, an entrepreneur, or just starting to explore AI's potential, this episode is packed with actionable strategies to help you integrate AI into your communications and branding efforts. Get ready to rethink how you approach content in the age of AI, and learn why being human is still the most valuable differentiator in a tech-driven world. If you prefer to watch the video of our podcast, click here. About Dan Nestle

Next up on The PR Week: Dawn Beauparlant, CEO for North America at WE Communications. Recorded just one day before The PR Week Awards, Beauparlant talks about what she's most looking forward to during the big night. She also previews some upcoming agency news and talks about topics including tariffs and the suddenly uncertain economy. Also on this edition of the podcast: Sandy Hook Promise's latest touching campaign, the race to buy TikTok and big changes taking place at Unilever.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The 2025 Comms Report by Cision and PRWeek highlights the significant impact of AI on the PR industry, touching on both the opportunities and concerns AI presents.Abbie and Adrian discuss how AI is becoming an integral part of their workflows, while also addressing fears about job security and budget impacts. They emphasize the importance of adapting to these changes by equipping oneself with AI knowledge to enhance professional value and ensure a place at the decision-making table in future communications efforts.Read the transcript and notes for this episode on our website. Key Takeaways AI serves as a powerful tool in PR for brainstorming, research, and content creation, but it should complement rather than replace human professionals. There's a growing trend in the industry towards developing proprietary AI tools tailored to specific needs, rather than relying solely on off-the-shelf solutions. Embracing AI requires upskilling, with an emphasis on understanding and leveraging technology to retain competitive advantage in PR. PR and communications pros need to leverage AI as a tool to enhance their skills and add value, rather than viewing it as a replacement for human expertise in the industry. Despite concerns about budget impacts due to AI capabilities, effective communication professionals must demonstrate how they can integrate AI while maintaining the human element essential for strategic insight. Follow the podcastIf you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://www.copperstateofmind.show/listen Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors" CreditsCopper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix. The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona. If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world's local public relations agency.”

This week's guest on The PR Week is Susan Howe, CEO of The Weber Shandwick Collective. She talks about her first six months as Weber's chief executive after succeeding Gail Heimann, as well as her firm's award-winning bowl-game work for Pop-Tarts and the adjustment to another hectic Trump-driven news cycle. Plus, the biggest marketing and communications news of the week, including President Donald Trump's speech to Congress, financial results from Edelman and Stagwell and Finn Partners' latest acquisition.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In this week's episode, PRWeek senior reporter Jess Ruderman takes you inside PRWeek's inaugural Sports Conference, featuring highlights from Wednesday's event in New York City and off-stage insight from industry leaders. You'll hear from our opening keynote presentation, plus exclusive conversations with communications pros from national athletic organizations and clients about what to expect in sports PR in 2025 and beyond.   Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week podcast is Beth M. Foley, VP and chief communications officer for Edison International and Southern California Edison. She talks about Southern California's recovery from wildfires that ravaged the region early this year, and how authorities can ensure their messages remain front and center amid a hectic news cycle. She also discusses the importance of internal comms and reaching different audiences. Plus, PRWeek senior reporter Jess Ruderman on the biggest marketing and communications news of the week, including the death — or not — of Duolingo's mascot, Edelman's new predictive intelligence lead and the ongoing dispute between President Donald Trump and the Associated Press.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Super Bowl LIX has come and gone, and amazingly the city of Philadelphia is still standing after the Eagles won the Vince Lombardi Trophy for the second time. But on to the real main event: the ads. For this special edition of The PR Week, Steve Barrett and Frank Washkuch are joined by the top editors at Campaign US and MM+M, Luz Carona and Jameson Fleming, respectively, for their takes on the top ads and flops during the Big Game and the halftime show. Also on the agenda: the biggest marketing and communications news of the week, including job cuts at Omnicom Group ahead of its acquisition of Interpublic Group and the Dashboard 25 edition for 2025.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

In today's episode, we take you inside PRWeek's big day in New York City, featuring highlights from PRDecoded, the PRWeek Healthcare Conference and the PRWeek Healthcare Awards. You'll hear from our two keynote presentations, plus exclusive off-stage conversations with industry leaders, hosted by PRWeek's Frank Washkuch, Diana Bradley and Julia Walker. Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Even with a new president, the future of TikTok is still uncertain. One bidder for the app is Project Liberty, which is mounting what it calls a “people's bid” for the ByteDance-owned video-based social media network. If the organization, which was founded by businessman Frank McCourt, is successful, it could place the platform under U.S.-based ownership, satisfying the law that banned TikTok in its current structure. Joining The PR Week podcast this week is Tomicah Tillemann, president of Project Liberty, who explains how a deal could take place, what a new version of TikTok would look like and how his organization wants to get rid of the “neo-feudal framework” of the internet. Plus, the biggest marketing and communications news of the week, including the first briefing from new White House Press Secretary Karoline Leavitt, a Super Bowl marketing preview, Target's decision to pull back diversity, equity and inclusion programs, recent deals and people moves at Shake Shack and Lyft.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Chris Foster is ready to be bullish about 2025. In conversation with PRWeek VP, editorial director Steve Barrett at the World Economic Forum, the CEO of OPRG discusses a new U.S. administration, AI advancement, the rise of “local” and how PR has been getting ready for the huge change this year will bring — and how the discipline will benefit because of it.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PRWeek VP, editorial director, Steve Barrett is in Davos this week for the World Economic Forum. For this special edition of The PR Week podcast, he talks with Edelman CEO Richard Edelman, GLAAD president Sarah Kate Ellis, Omnicom PR Group CEO Chris Foster, Weber Shandwick Collective North America CEO Jim O'Leary and Infosys CMO Sumit Virmani. Plus PRWeek's Frank Washkuch and Diana Bradley bring you the biggest marketing and communications news of the week, from the inauguration of President Donald Trump to the changing fortunes of TikTok. Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The first guest on The PR Week podcast for 2025 is Rochelle Ford, long one of the most prominent academic voices in PR and now the CEO of Page, the industry group supporting chief communications officers and other top comms executives. Ford talks about her plans for the organization and discusses the top marketing and communications news of the week, including President-elect Donald Trump's inauguration, the possible end of TikTok and the tragic California wildfires.  Upcoming events!PR pros, it's time to build the future! Join PRDecoded: Comms at a Crossroads on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into the hottest trends—The White House, employee engagement, State of Mind Marketing, PE & PR, DE&I, stakeholder capitalism—and connect with industry leaders shaping what's next.Don't miss this chance to elevate your impact. Visit PRDecoded.com to register now!PRDecoded: Comms at a Crossroads. Healthcare PR pros, don't miss the PRWeek Healthcare Conference on February 4, 2025, at Convene, 237 Park Ave, NYC.Dive into health under the new administration, health equity, the latest for GLP-1s, industry innovation and best practice shaping healthcare comms. Register now at prweekushealthcare.com Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

"You have to master the art of seeing things unseen. Whether you're looking at trends, whether you're looking at data - the data, the trends - tell a story." In this episode, WomenHeard host Julie Hochheiser Ilkovich sits down with Brandi Boatner, incoming 2025 President of New York Women in Communications! Brandi has been recognized and named by PR News as a Changemaker and one of the Top Women in PR. She also received an Honorable Mention for PR Week's Outstanding In-House PR Professional. In her current role in Corporate Affairs, she supports Global Influencer Marketing for IBM's consulting business, helping to drive market education and brand relevance around IBM's AI for Business.  Upon college graduation, Brandi knew she wanted to work for a global brand - little did she know this instinct would turn to 15 years at IBM! She observed the needs of the company - along with the evolving tech landscape and new media platforms - and made a business case to design roles for herself that supported those solutions. Listen to this episode for advice on career mobility and why being in  communications means being in the "relationships business". Plus, her vision for NYWICI in 2025 and beyond with reputation, reach, and relationships. 

The incredibly busy news year of 2024, punctuated by a major agency holding company acquisition in December, has turned the page to 2025. And with Donald Trump returning to the White House, Elon Musk somewhere nearby and emerging technologies like AI everywhere, 2025 promises to be no less hectic. PRWeek's team of journalists joins the first edition of The PR Week of 2025 to talk about their expectations for the next 12 months, and to recap the biggest news of the first week of the year.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PRWeek takes a look back at our podcast conversations throughout 2024, including conversations with Edelman CEO Richard Edelman, Weber Shandwick Collective CEO Gail Heimann and the late Barbara Hunter, founder of the eponymous agency, a pioneer for women in PR and the public relations industry as a whole. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

295: Unlocking Marketing Mastery for Nonprofits (Kirsten Suto Seckler)SUMMARYThis episode is brought to you by our friends at Armstrong McGuire & Associates. Check them out for your next career opportunity, help finding an interim executive, or to find your next leader. Are you struggling to align your nonprofit's marketing efforts with fundraising goals while staying true to your mission? Marketing can feel daunting, but mastering it is crucial to driving impact and building deeper donor connections. In episode 295 of Your Path to Nonprofit Leadership, Kirsten Suto Seckler shares her expertise on leveraging marketing to elevate nonprofit impact. With over 20 years of experience, Kirsten discusses the critical differences between nonprofit and for-profit marketing, emphasizing storytelling and mission-driven engagement. She highlights how strategic alignment between marketing and fundraising creates a stronger donor pipeline, while also providing practical tips on building brand awareness, measuring success, and fostering thought leadership. Drawing from her work at Shatterproof and Special Olympics, Kirsten offers actionable strategies to create authentic messaging and reach diverse audiences, helping nonprofit leaders take their organizations to the next level.ABOUT KIRSTENKirsten Suto Seckler is the Chief Marketing & Communications Officer for Shatterproof, a national nonprofit working to reverse the addiction crisis in America. She uses her expertise in marketing and communications to drive social change, focusing on science-based interventions and reducing addiction stigma. At Shatterproof, Seckler leads initiatives like the Treatment Atlas, a platform to help families find quality addiction treatment, and a national campaign to end addiction stigma. She also oversees mass-market fundraising efforts and brand alignment. Previously, Seckler spent over 20 years at Special Olympics International, serving as Chief Brand and Communications Officer. She led global campaigns that elevated the organization's brand to nearly 200 countries, reaching 6 million athletes. Her accomplishments include organizing 11 World Games and establishing a global broadcast partnership with ESPN. Seckler has taught Integrated Marketing at Georgetown University since 2013 and previously worked in marketing at Kraft and as a journalist. She was named to PRWeek's Health Influencer 30 Class of 2022 and honored by Washington Women in Public Relations. She holds a Bachelor's degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University.EPISODE TOPICS & RESOURCES Ready for your next leadership opportunity? Visit our partners at Armstrong McGuireTuesdays with Morrie by Mitch Albom'Have you gotten Patton's book

What's it like going starting your own PR agency? Jennifer Adler led the public relations departments at prominent Phoenix-area advertising agencies before making the leap to start her own firm in March 2019. A strategic PR professional, she has an innate sense of what is newsworthy and produces compelling campaigns that result in valuable earned media coverage for her clients. Over the course of her more than 20-year career, Jennifer has represented high profile clients across a variety of industries including hospitality, restaurant, real estate, entertainment, beauty, retail, healthcare, finance, law, gaming, sports and nonprofit. Jennifer has been recognized with numerous prestigious accolades for her work in PR. Nationally, she was named a “Top Woman in PR” by PRNEWS in 2023, “Entrepreneur of the Year – Advertising, Marketing, Public Relations” in 2021 and “Communications Professional of the Year” in 2019 by the American Business Stevie Awards and a “Champion of PR” by PR Week in 2018. Locally, she's been named a 2024 AZ Business Leader by AZ Big Media,“Best Female PR” by Arizona Foothills Magazine and recognized by AZ Central as “Who's Next” in communications. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Adler Public Relations: Instagram @adlerpublicrelations LinkedIn https://www.linkedin.com/company/adlerpublicrelations Website https://adlerpublicrelations.com/ The PR Podcast: Facebook - @ThePRPodcast Twitter - @ThePRPodcast1 Instagram - @ThePRPodcast_ TikTok - @ThePRPodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support

“The goal is to have a good vibe.” This week we have, Melissa Rosenfield, the dynamic founder of IFP Communications and former "Director of Vibe" at Viceroy Hotel Group. Our conversation delved into Melissa's remarkable journey of being in debt to running a 7-figure company in 18 months and her path from the corporate world to the exhilarating—and sometimes daunting—realm of entrepreneurship. The turnaround includes winning an award of the “Best Places to Work” by PR Week. Melissa shares her challenges, such as managing through the COVID-19 pandemic, which led her to restructure her business with the help of a consultant. The result? A lean, loyal and resilient team. In this episode you will learn: How to make a buzz-worthy event - 10:47 How Melissa went from debt to 7-figures - 15:16 How to focus on growth by prioritizing a healthy environment - 21:41 How to define ROI by your goals: brand awareness, sales, or market entry - 30:28 How to value your relationships and friendships in business - 35:23 Her advice to others - 41:27 - Get On Camera with Kim's brand new 7-Day On-Camera Challenge -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on Instagram