Fresh Meet

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Fresh Meet is a freewheeling podcast that provides a meeting of great minds around the freshest topics in communications, marketing, PR and social media. Subscribe and stay fresh.

Manifest


    • Jan 23, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 47m AVG DURATION
    • 28 EPISODES


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    Latest episodes from Fresh Meet

    DEI at a Crossroads: How Brands Can Navigate the Backlash

    Play Episode Listen Later Jan 23, 2025 62:56


    We dive into the evolving challenges of Diversity, Equity, and Inclusion (DEI) in today's polarized climate, shaped by the political shifts of Trump's era. Host Julian Obubo and industry expert Keshia Hannam explore how brands can navigate backlash, reimagine inclusivity, and stay true to their values.

    Brands in progress: Has Purpose served its purpose?

    Play Episode Listen Later Dec 5, 2024 84:08


    The flood of ‘purpose-led marketing' has seen it lose its meaning, and businesses wade into issues beyond their remit - neglecting their real ethical responsibilities. So what now for purpose? Joining Manifest's Chief Design Officer, Martin Farrar-Smith are Copywriter & Author Nick Asbury whose latest book, The Road to Hell argues that purposeful business results in bad marketing; Gemma Ballinger, Managing Director of Studio Output who build brands and digital experiences full of character, difference and purpose; and from Manifest, we have Creative Director Daisy Phillips and Founder & CEO Alex Myers who believe purpose-led marketing is over and are on a mission to inspire an era of ‘progress-driven marketing'.

    Real Talk: Getting comfortable with uncomfortable conversations about diversity.

    Play Episode Listen Later Aug 6, 2024 52:04


    In this insightful episode of Fresh Meet, our Creative Director Rosanna Bhanji has grabbed two of Swedens most influential people when it comes to DE&I; Nicole Kavander and Muntaga Sowe. Together they slam the uncomfortable questions around diversity and inclusion on the table, and speak honestly and freely around the issues currently affecting so many people.

    S3 E4 Snap, Crackle, Pop-Up: Crafting Human-First Brand Experiences

    Play Episode Listen Later Jun 10, 2024 38:29


    In this episode of Fresh Meet, our Creative Director Rosanna Bhanji sits down with Head Coach and Co-founder of the customer experience agency Slash.ten, Anton Granlund. Together they share an honest and real conversation around all things company culture, human-first experiences and how life outside of work affects your daily grind. 

    S3 E3 Artificial Imagination: What's next for AI?

    Play Episode Listen Later Dec 2, 2023 38:07


    In our latest episode of Fresh Meet, our Founder and CEO Alex Myers sat down with entrepreneur, AI specialist and co-founder of Multiply, Rasmus Adler Wahlberg to chat about the highs, the lows and everything in between when it comes to artificial intelligence.

    S3E2 Lost Talent: The impact of women leaving the creative industries.

    Play Episode Listen Later Nov 17, 2023 33:43


    Ever wondered where all the women go in the PR, comms and creative industries?  In this episode of Fresh Meet we combine forces with PR Mums to have a conversation with the Rt Hon. Harriet Harman, politics' most notable champion of women's rights, hosted by Ali Maynard James of Manifest and Founding Mother of PR Mums. 

    S3 E1: Room for More: Black Women in Comms

    Play Episode Listen Later Oct 30, 2023 50:19


    In our latest episode marking UK Black History Month, our Chief of Staff, Kellie Smith sat down with Claire Quansah, CEO of Quansah Consulting to discuss how the comms industry can attract and keep Black female talent

    Green is the New Black: Going Beyond Greenwashing

    Play Episode Listen Later Aug 3, 2023 58:32


    In our latest episode, our host Isabel Thomson-Officer discusses the rising phenomenon of greenwashing with a guest panel including Angie Farrugia, Director of Comms from B Lab AUNZ, Jahdon Quinlan, Sustainability Leader at Stone & Wood Brewing Co and Josh Kirkman, CEO of Surfers For Climate We talk about what it is, how and why brands fall foul to it, how you can spot it, and why brands need to ensure their efforts are authentic and genuine.

    Breaking Bad: Challenging Beauty Bias

    Play Episode Listen Later Jun 7, 2023 24:59


    In this episode recorded in Melbourne, Australia we discuss how we can unlock the power of the beauty industry to challenge conventions and ensure minorities are seen, heard and represented. Our hosts are Jessie Bowers (Creative Director) of the Melbourne studio) and Kim Lewis (Senior Account Manager of the Melbourne studio) are joined by Chelsea Bonner, CEO of Bella Management and James Parr, model, disability advocate, and writer. This chapter of Fresh Meet goes into a lively discussion about how we should challenge traditional standards of beauty to be more inclusive.

    B Here Now: How positive impact brands thrive during economic downturns

    Play Episode Listen Later Mar 23, 2023 44:38


    In this episode, marking B-Corp month, we'll discuss how and why purpose-led businesses emerge and thrive during economic downturns and recession. We'll chat through the complexities of purpose-based marketing or brand activism in the face of a cost-of-living crisis and what a sustainable model for sustainability looks like.  Hosted by Manifest CEO and founder Alex Myers, with guests including Emily Laws (Head of Brand, Lucky Saint), Ian Hambleton (Co-founder, Ecologi) and Sinead Gray (Joint MD, Kindred).

    Search & Deploy: How share of search is changing global culture

    Play Episode Listen Later Feb 16, 2023 54:33


    In this episode we are joined by Rodrigo Gravitz, CEO and founder of the market research SaaS solution, My Telescope. We talk about everything share of search — from the importance of measuring market trends, campaign effectiveness and brand recognition, to being constantly monitored, the shift in personal boundaries and finding a balance between using share of search for good vs bad.

    The power of a voice

    Play Episode Listen Later Dec 7, 2022 48:56


    In this episode, our host Rosanna Bhanji, associate creative director in Stockholm is joined by both MD and partner of the Stockholm Studio Anna Karlsson and Johanna Hoof, co-founder of voice streaming platform Logcast. Together they help us understand the power of a voice and why it's important to make our voices heard. They cover everything from the story of Logcast and why the platform exist to the importance of democratising people's voices and the future of advertising and comms within the sound space.

    Game Changers: Inspiring understanding through football

    Play Episode Listen Later Nov 14, 2022 53:28


    Ahead of the World Cup kicking off, in this month's episode Julian and Daisy talk all things football with the founder of Goal Click, Matthew Barrett. Goal Click is a global storytelling platform helping people understand one another through the universal language of football. We cover everything from big money in sport, the controversy surrounding the Qatar World Cup and the responsibility of brands to make football a more inclusive and progressive game.

    Keep your sex safe and your business risky

    Play Episode Listen Later Oct 19, 2022 40:51


    On this episode Manifest founder and CEO Alex Myers and Senior Account Manager Kim Lewis speaks to Bec Park of Jonny Condoms about safe sex and risky business. Locked in and love locked up - vegan and PEFC-certified Aussie condom brand, Jonny, excelled during the pandemic and is now moving onto bigger markets, having its sights set on the world. Not only does the brand promote safe sex, for everyone, but is a leading advocate in consent, as well as sustainability - every Jonny condom is paired with a biodegradable bag to promote mess-free, conscious disposal. Listen to how this intimacy-focused brand thrived in a world of distance and isolation. Go Jonny, Go Go.

    The Next Ten: How creative will evolve in the next decade

    Play Episode Listen Later Aug 9, 2022 51:11


    From the recession to the metaverse, the Manifest global team discuss the trends, issues, and topics that are likely to shape the global communications industry in the coming decade. Hosted by Julian Obubo (Brand Strategy Director/Manifest UK), featuring Alex Myers (CEO & Founder/Manifest Group), Josefine Hedlund (Creative Production Director/Manifest Stockholm), Isabel Thomson-Officer (Managing Partner/Manifest Melbourne), Jessie Bowers Jr (Creative Director (Manifest Melbourne).

    Once upon a time: The importance of brand storytelling in 2022

    Play Episode Listen Later Jun 28, 2022 64:55


    Our host Rosanna Bhanji, Associate Creative Director in our Stockholm studio, is joined by Martin Sandin, Creative Content Producer and Screen Writer to discuss the importance of storytelling. The pair cover what storytelling means in 2022, the frameworks around it, and how brands need to adopt effective storytelling to connect with and engage their communities.

    How past and present trends help shape and inspire creative

    Play Episode Listen Later May 10, 2022 52:09


    And we're back! In the first episode of Season 2 of Fresh Meet, Jessie Bowers, our Manifest Melbourne studio Creative Director is in conversation with Sarah McGregor, the Executive Creative Director at Dentsu and Ed Bechervaise, Creative Director at Friction Creative. This episode will explore how current and past creative trends can help shape how we develop ideas to produce groundbreaking work.

    So that was an interesting week.... How the comms industry is coping during a global pandemic

    Play Episode Listen Later Mar 23, 2020 42:46


    In episode one of Fresh Meet- The Crisis Series, we take a look at the initial impacts of the Coronavirus on the marketing industry. What are the changes agencies and brands need to make, and what are the potential long term implications of at least three months in isolation?Stephen Waddington - Managing Director, Metia and Visiting Professor at Newcastle UniversityMandy Sharp - Founder & CEO, Tin Man CommunicationsJohn Brown, Founder & CEO, Don’t Cry WolfHosted by Alex Myers- Manifest Group Founder & CEO

    The Brand as Activist: A model for the future or a flash in the pan?

    Play Episode Listen Later Dec 18, 2019 42:12


    In the last few years we've seen brands take a more visible and active role in the promotion of social and political causes they believe in, from Nike's support of Colin Kaepernick to Starbucks’ much-panned attempt at starting a conversation on racial justice. Brand activism is on the rise, there's no doubt about it, but is this rise simply a reflection of our current polarised social and political culture that seemingly demands everyone to clearly signal their values, or are we seeing the beginnings of a long term shift in the consumer-brand relationship.To break this all down, we enlist the help of Jessica Becker, Managing Partner at Manifest New York and Yisa Fermin, freelance art director, graphic designer, and brand strategist.

    Anatomy of an idea: Breaking down the DNA of creativity

    Play Episode Listen Later May 30, 2019 46:40


    Creativity. What is it exactly? Can it be clearly defined? Can it be taught? Can it be measured?In episode 9 of Fresh Meet we tackle the nebulous and endlessly fascinating concept of creativity with the help of John Harrington, PR Week UK Deputy Editor, Alex Myers, CEO and Founder of Manifest, and Julian Obubo, Brand Strategy Director at Manifest London who is handing over hosting duties to actress and Manifest London PR Assistant, Holly Atterton.Whether you consider yourself a 'creative type' or not, this is a discussion you don't want to miss

    Ground by the Grind: A conversation on finding purpose in work

    Play Episode Listen Later Feb 28, 2019 49:55


    We've all seen the recent articles in the likes of the New York Times and The Atlantic about how workism and performative workaholism are destroying our happiness. In Episode 8, we tackle these concepts head on by framing the conversation around finding our purpose in life and in work. Our amazing guests Courtney Seard, Maryam Ajayi and Ashley Elders root the discussion in behavioural psychology, neuroscience and New Age ideas. Hosted by: Julian Obubo, Senior Campaign Manager, Manifest LondonGuests in this episode:Featuring: Courtney Seard, Peak Performance Coach and TrainerMaryam Ajayi, Energy Healer and Business Growth StrategistAshley Elders, Account Coordinator, Manifest New York

    Power to the People: How are brands harnessing community to build for the future?

    Play Episode Listen Later Jan 30, 2019 45:09


    In the seventh episode of Fresh Meet we discuss how brands should engage with their audiences in the digital age. We look at the ways they aim to become more human, and analyse whether we think it’s working. We also talk about the listening vs taking action. Do brands have to be activists in today's climate?We go in on the recent controversy over the Gillette ad. How brands can tell a better values story, and the increasing demand for brands to walk the talk.Hosted by: Jessica Becker, MD, Manifest New YorkGuests in this episode:Sam Garfield, Communications and Growth Lead at The CollectiveRonnie Cho, CEO, Cho GroupAlex Myers, CEO and Founder, Manifest GroupAshley Elders, Account Coordinator, Manifest New York

    From Success to Significance: The evolving role of brands in the digital age

    Play Episode Listen Later Oct 25, 2018 47:59


    In the sixth episode of Fresh Meet, Cameron Stewart, an old friend of Manifest, joins our own Alex Myers to discuss the state of brands in today’s fast-moving digital world. We examine the issue of whether today’s digital measurement tools are a help or hinderance to creativity: are we measuring to improve or merely improving measurement? We look at how brands are responding to the fragmentation of media consumption and we address the challenge of how to tell compelling stories in an age of mistrust, distraction, and cynicism.Guests: Alex Myers, CEO, Manifest and Cameron Stewart, Founder, Dawson Andrews

    Hard Work & Hustle: How to get started in the PR industry

    Play Episode Listen Later Jul 24, 2018 49:07


    In the fifth episode of Fresh Meet, we flip the script on the “How I Made It” interview genre. Instead of chatting with CEOs and founders with decades of experience, we have an illuminating chat with three Manifest colleagues on their fascinating journeys into PR. We hear from Liana Bignall, Senior Account Executive at Manifest London on the challenges of making the transition from Australia to London. Moll Levine, Campaign Manager at Manifest New York talks about the importance of finding one’s passion. Namuli Katumba, Account Manager at Manifest London recalls the epiphany that led her to switch careers and become an intern in her thirties. All three stories can serve as inspiration to young people interested in studying and entering the PR and comms industry, those in the early stages of their careers and those who are considering a career switch.

    The 'D' Word: Assessing the status quo of diversity in the PR industry

    Play Episode Listen Later Jun 19, 2018 50:41


    In the fourth episode of Fresh Meet, we tackle the often talked about, but hardly understood subject of diversity. We discuss initiatives that are working, why agencies often get it wrong and what the future holds. To help us make sense of this fascinating, contentious and sometimes divisive topic, we’ve enlisted some “heavy hitters” in the form of Elizabeth Bananuka, PR consultant and founder of BME PR Pros, an initiative aimed at promoting BME diversity in PR and communications and Trish Champaneri, Head of Talent at M&C Saatchi Sport & Entertainment.

    Same same but different: Comparing PR in the UK and USA

    Play Episode Listen Later Apr 29, 2018 29:47


    We’re going international in the third episode of Fresh Meet. We tackle, on a broad level, the nature of PR and integrated communications in the US and USA. We discuss how the media landscape in both countries informs and impacts how we do our jobs. Finally, we unpack what British and American clients expect of their agencies and the creative process. To make sense of all of this, we enlist the help of our New York office heavyweights: Director, Jessica Becker and Account Manager, David Watsky. Manifest Group’s Global Business Director Ali Maynard also joins to provide a transatlantic perspective.

    Under the influence: What’s the state of influencer relations and what does the future hold?

    Play Episode Listen Later Mar 18, 2018 37:57


    We’ll be discussing whether the current model of influencer relations is sustainable, we’ll be future gazing at what this industry could look like in 5 to 10 years’ time and we’ll debate and unpack the term itself: Influencer? What does it mean? What should it mean? Should we still be using it? We're joined by Manifest's influencer expert Niamh Kelly and two "influencers" Millie Cotton and Marta "A Girl Who Travels"

    Sorry seems to be the hardest word

    Play Episode Listen Later Feb 14, 2018 40:37


    “I’m sorry”. Two simple words. Two simple, yet, powerful words. As children, our parents constantly remind us of the importance of saying ‘Thank you’ and saying ‘Sorry’. Gratitude and Apology. It usually isn’t easy to get honest contrition out of a toddler, but that’s to be expected. What’s also surprisingly difficult, as we’ll get to discuss, is getting honest contrition out of companies. In our first episode of Fresh Meet we’re going to be discussing the art of saying sorry. We’ll be looking at individuals and brands that have done it well and those that haven’t. We’ll also be taking a look at some...I guess, unconventional styles of saying sorry. Guests: Paul Sutton: Digital Media Consultant and host of The Digital Download Podcast https://digitaldownload.training/digital-download-podcast/ Alex Myers: Founder and CEO of Manifest Group Maja Zupan: Strategy Director at Manifest Group

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