Podcast appearances and mentions of michael sabat

We talk to Michael Sabat of @mssg about what he's learned from twelve years of Conversational Marketing in the non-profit space. We tackle how SMS and Messenger have been working effectively in the non-profit space, and the transferable lessons that you can take away for your eCommerce business. We also discuss the importance of messaging to get a response and how to write CTA's that drive millions of people to action. To learn more about the Messenger Mastermind Team, visit: www.MessengerMastermind.co

We are all familiar with text messaging. Whether we use SMS, WhatsApp, Facebook Messenger, or something else , we text practically every day. Michael Sabat, founder of @mssg, helps us apply our text messaging savvy to communication, marketing, and fundraising in the nonprofit world.   Links: The Chatbubble podcast: http://thechatbubble.com/ Faceboook: www.facebook.com/atmssg Website: www.michaelsabat.org   *****Timestamped Highlights***** (2:06) Optimizing Messenger: 1200 house parties and a march (4:51) The 4+ options (7:21) From you to me: Michael elaborates on one-to-one messaging (10:20) What did we do with phone numbers before messaging??? (11:52) “Be the first to find out” (14:00) The whole point of the vendor in messaging (15:57) Lessons from Humane Society International (17:27) Messenger: advancing from the desktop era (19:12) A chatbot? Not so much (21:51) Plan for overflow with broadcast messaging (23:00) Not picking up the phone? No problem. (24:24) Text is best (27:01) The Fantasy Football King

Michael Sabat has worked in the messaging space for a decade. He started working with SMS campaigns in 2008 at Mobile Commons. He was the first account manager and helped hundreds of organizations launch thousands of SMS campaigns. Recently he started @Mssg (At Message), which is a platform that helps digital directors and digital marketers use Facebook Messenger for marketing and communications outcomes. Michael believes that messaging is the marketing and communications channel for mobile. His mission is to help organizations understand the channel and launch successful messaging campaigns. He also hosts a podcast called The Chat Bubble. It's a podcast about messaging and related technologies. What you'll learn about in this episode: How we have moved beyond the desktop era where emails and web pages were most effective into an era where our marketing efforts have to thrive on mobile devices Developing our marketing plans to match that customers are primarily mobile and use Facebook Messenger on portable devices Ways that businesses, non-profits, and other entities with Facebook pages can conduct human-monitored or automated conversations Why Michael encourages businesses to send customers into a live or automated Messenger conversation from their Facebook page rather than to web pages that do not convert very well onto a mobile device How automated conversations on Messenger have the potential to collect information that we once captured on web forms with the added benefit of having a live operator jump in if necessary How we can send prospective customers to our Facebook Messenger portal and have an auto responder help us do some of the work such as triage to determine the person’s interest in coming to our Facebook ads Ways that Messenger has the potential to be a better and more effective marketing channel than email blasts or static web pages by giving us the ability to drive conversations, collect data, and create action How appropriate staff at businesses need to have clear objectives and at least a basic understanding of how social media platforms such as Facebook operate to optimize the potential of Facebook Messenger Why Michael believes that messaging on a digital platform that emphasizes mobile devices is becoming a preferred way for us to interact with customers today How many small businesses make mistakes when rushing to do a “new thing” by failing to understand the success they would have by making the experience similar to the way that people already use technology to interact with family and friends Ways to contact Michael: Twitter: @atmssg Website: michaelsabat.org Website: www.atmssg.com Podcast: thechatbubble.com

Michael Sabat has worked in the messaging space for nearly a decade. He started working with SMS campaigns in 2008 as an account manager at Mobile Commons. That company grew quickly, became the dominant software platform for SMS communications and was acquired in 2014.   In early 2017, Michael started @Mssg (At Message), which is a messaging platform that helps organizations do their best marketing with their biggest fans. @Mssg is a software platform that helps digital marketers use Facebook Messenger for marketing and communications outcomes. Michael is working to establish Messaging as a Marketing channel and teaching marketers how to launch messaging campaigns.   Attend my one-day conference January 27th in Pittsburgh. Learn more here.   Michael’s Challenge; Don’t underestimate your worth. Raise your prices if you’re spread too thin.   Resources Earn.com Try out the Marketing Messenger @ Going Deep with Aaron Watson Balaji S       If you liked this interview, check out episode 118 with Kevin Kelly where we discuss the technological forces shaping the future and the rest of my top episodes.

In this conversation, George speaks with Michael Sabat, founder of @Mssg which helps marketers increase conversions and decrease Cost Per Acquisitions (CPAs). An organization can connect @Mssg to an existing Facebook Ad Campaign or other page, measure the results, and compare the results to their other touchpoints.Support the show (https://www.patreon.com/georgeindc)

E062 - @mssg Greg is joined by Michael Sabat, founder of @mssg. Hear how @mssg takes messaging to the next level and allows companies to improve their conversion rates. @mssg wants to take the landing page to the next level; hear how they plan to accomplish that.