Podcasts about CTA

  • 2,183PODCASTS
  • 5,025EPISODES
  • 32mAVG DURATION
  • 2DAILY NEW EPISODES
  • Oct 9, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories



Best podcasts about CTA

Show all podcasts related to cta

Latest podcast episodes about CTA

Business Lunch
The Collapse of the Funnel: How Trust Now Drives Every Purchase

Business Lunch

Play Episode Listen Later Oct 9, 2025 42:21


In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

City Cast Chicago
What Will Happen to the Red Line Extension Now?

City Cast Chicago

Play Episode Listen Later Oct 7, 2025 24:26


The Trump administration has announced it's withholding $2.1 billion in federal funds for Chicago transit projects, including the extension of the Red Line. The extension has been decades in the making. While local officials grapple with the future of the project, we're revisiting a conversation we had in 2023, when it finally seemed like it was really happening. CTA's TaNesheha Marshall and Andrea Reed with the Greater Roseland Chamber of Commerce explain why many on the Far South Side have pushed for the extension. Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago Learn more about the sponsors of this Oct. 7 episode:  MUBI Window Nation TimeLine First Ascent Climbing — City Cast listeners can buy one Day Pass and get one free Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE

CAFÉ EN MANO
698: No es el curso, es el plan: cómo sí se llega al millón

CAFÉ EN MANO

Play Episode Listen Later Oct 7, 2025 38:49


Vuelve Carlos Feliciano (CAF Investments) a Café en Mano para aterrizar titulares y separar mito de realidad: ¿qué realmente dejó la residencia de Bad Bunny a la economía? ¿Por qué “ser millonario” no significa tener cash en el banco? IRAs de EE. UU. vs Puerto Rico, aranceles y PYMES, salario mínimo, jóvenes y exención de $40k, Apple x NFL x Bad Bunny, trading en el celular vs. Wall Street, tasas de interés de la Fed, y el gobierno en shutdown.Deja tus preguntas en los comentarios y cuéntanos qué tema quieres que profundicemos en el próximo episodio.00:00 Intro & por qué este episodio importa04:50 Residencia de Bad Bunny: impacto económico real (no es “su cheque)07:10 ¿Qué significan $700M para el PIB de Puerto Rico?08:20 Millonario tener cash: patrimonio, marca y activos12:00 IRAs de EE. UU. en PR: riesgos de pagar doble + opciones válidas14:20 Apple x NFL x Bad Bunny: la jugada para globalizar (y AirPods con traducción)18:20 Aranceles: por qué los termina pagando la PYME (ej. relojes suizos)21:30 Subir salario mínimo sin plan: efecto en nómina, precios y cierres24:10 Jóvenes de 26: exención de $40k y por qué casi nadie la usa25:50 ¿El millón es posible? Disciplina mas que atajos27:30 ¿Vivir de dividendos con $1M? Números y estilo de vida29:00 “Cursos” y trading en el celular: humo vs realidad operativa31:40 Wall Street paga por milisegundos: tu app no compite33:55 Bajó 0.25% la tasa… ¿y mi hipoteca? (Fed funds ≠ tu banco)35:30 Por qué bajar 2% sería gasolina para la inflación37:10 Gobierno en shutdown: qué cerró y a quién impacta39:00 Cierre, próximos temas y CTA

Wealth Warehouse
Episode 191: Infinite Banking: I Just Started My Policy...Now What?!

Wealth Warehouse

Play Episode Listen Later Oct 6, 2025 32:39


Visit our website:https://www.thewealthwarehousepodcast.com/New policy in force, now what? Dave and Paul walk through the first moves after your IBC policy goes active. From “slow your roll” capitalizing, to trading out high-interest debt, to building an emergency reserve inside your system, they map a practical sequence so you don't chase loans just to “do something.”They also cover spotting real opportunities (and avoiding FOMO), expanding your system with additional policies, redirecting cash flow, and a quick primer on smarter ways to think about 529 plans.Becoming Your Own Banker by Nelson Nash:https://infinitebanking.org/product/becoming-your-own-banker/ref/46/Episode Highlights:0:00 – Teaser1:16 – Delayed start & plumbing mishap4:08 – One policy to start; why “now what?” is normal5:32 – “Slow your roll”: capitalizing and building liquidity6:21 – Loans don't add value by themselves7:06 – Trade out high-interest debt; snowball/“velocity banking”7:51 – Trend: eagerness to borrow vs. proper capitalization10:30 – Which debt first? Amortization vs. smallest balance11:59 – Freeing monthly cash flow with the snowball12:54 – Look for opportunities without rushing; be choosy17:25 – Cautionary tales: real estate pitches & protecting capital18:22 – More policies over time: expanding the system 22:05 – The 95/5 rule: focus on earning more, not just cutting25:45 – Kids' policies: small premiums, long runway26:41 – Premiums vs income, lifestyle creep, staying responsible28:48 – Recap: capitalize → redirect → seek opportunities → expand29:30 – 529s: usage today vs. assumptions about tomorrow32:20 – CTA: email, reviews, and sharingABOUT YOUR HOSTS:David Befort and Paul Fugere are the hosts of the Wealth Warehouse Podcast. David is the Founder/CEO of Max Performance Financial. He founded the company with the mission of educating people on the truths about money.David's mission is to show you how you can control your own money, earn guarantees, grow it tax-free, and maintain penalty-free access to it to leverage for opportunities that will provide passive income for the rest of your life.Paul, on the other hand, is an Active Duty U.S. Army officer who graduated from Norwich University in 2002 with a B.A. in History and again in 2012 with a M.A. in Diplomacy and International Terrorism. Paul met his wife Tammy at Norwich.As a family, they enjoy boating, traveling, sports, hunting, automobiles, and are self-proclaimed food people.Visit our website:https://www.thewealthwarehousepodcast.com/Catch up with David and Paul, visit the links below!Website: https://infinitebanking.org/agents/Fugere494 https://infinitebanking.org/agents/Befort399LinkedIn: https://www.linkedin.com/in/david-a-befort-jr-09663972/...

Carrusel Deportivo
Carrusel Canalla a las 00:30 | Sandoval explica el funcionamiento de las jugadas explicadas por el CTA y Rodri preocupa por su lesión

Carrusel Deportivo

Play Episode Listen Later Oct 6, 2025 32:10


Charlamos con Jose Ramón Sandoval, uno de los miembros del comité asesor del CTA, para que nos explique cómo se eligen las jugadas que después explica el comité arbitral en sus vídeos semanales. Además, repasamos el resto de la jornada polideportiva y nos acercamos a Inglaterra, dónde Rodri ha dejado imágenes de preocupación tras lesionarse ante el Brentford. 

Carrusel Deportivo
Carrusel Canalla Completo | Barça y Atlético se atascan en liga y Sandoval explica las claves de las jugadas explicadas por el CTA

Carrusel Deportivo

Play Episode Listen Later Oct 6, 2025 101:06


Repasamos todas las claves de la jornada 8 de LaLiga, con la derrota del Barça en Sevilla y el empate del Atlético ante el Celta. Además, reunimos al Sanedrín y charlamos con Jose Ramón Sandoval como miembro del comité asesor de jugadas que explica el CTA. Terminamos repasando el resto de la jornada polideportiva. 

Crain's Daily Gist
10/03/25: Funding uncertainty looms for Chicago transit

Crain's Daily Gist

Play Episode Listen Later Oct 3, 2025 23:01


The Trump administration halted $2 billion for Chicago transit just as the RTA reassesses the coming fiscal cliff. Crain's politics reporter Justin Laurence talks with host Amy Guth about the uncertain future for CTA and Metra service.Plus: Soaring downtown office vacancy still hasn't peaked, Chicago economy lags as tariffs and high interest rates bite deeper, more food delivery robots are coming to the city and Chicago hotels set summer record, though profits prove elusive. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission Accepted plus GenZ is us
EP 325: Secrets to a Great Podcast Interview with Mark J Carter

Mission Accepted plus GenZ is us

Play Episode Listen Later Oct 3, 2025 25:00 Transcription Available


If you want to stand out on your next podcast appearance, you won't want to miss the insights shared in this episode by professional interviewer, Mark J. Carter. Listen in to learn how to make you and your message unforgettable. Learn what to do before and after your interview and discover the best way to pitch your product or service without being salesy. Whether you're a seasoned pro or new to the scene, there's a wealth of knowledge here to help you shine.Website: https://markjcarter.comMusic mentioned in this episode: “Devil without a Cause” by Kid Rock

The P.T. Entrepreneur Podcast
Ep855 | The Secret To Getting More Patients From Workshops

The P.T. Entrepreneur Podcast

Play Episode Listen Later Oct 2, 2025 20:05


How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients. Quick Ask Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it. Episode Summary Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals. Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults. Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan. Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it. Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection. Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets. The Emotional Connection Framework Appeal to feelings before logic. Name the frustration in their language (“Isn't it frustrating when…?”) to open the door to change. Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids). Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson). Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they're giving up. Elicit their why. Ask direct questions so they articulate what's at stake—then show the next step. Field Notes & Examples Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups. The “gruff granddad” story: A patient's Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed. Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter. Pro Tips You Can Use Today Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A. Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story. Give a simple plan. 3 steps max. Clear, doable, no jargon. Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link. Debrief after. What hook landed? What question came up most? Tighten the next talk. Notable Quotes “If you want action, connect emotionally first. Feelings open the door; logic walks them through it.” “I'd rather pull people toward the future they want than push them with fear. ‘Imagine if…' changes the room.” “When they say what hurts and what they want back, commitment follows.” Action Items Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA. Make a list of 10 local/digital groups and pitch your talk this week. Design a QR code to your consult page and practice the closing script. Track: attendees → consults → plans of care. Iterate monthly. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.

Radio Sevilla
Hoy por Hoy Sevilla celebra con Corporación Tecnológica Andaluza sus 20 años ayudando a la innovación de las empresas

Radio Sevilla

Play Episode Listen Later Sep 30, 2025 50:51


Con más de 6.000 proyectos innovadores promovidos, más de 185 empresas miembros que suponen el 3,6% del PIB español, más de 600 millones de euros de inversión privada movilizada en I+D+i… CTA celebra sus 20 años con un gran acto en el Cartuja Center

The #PrettyAwkward Entrepreneur Podcast
Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)

The #PrettyAwkward Entrepreneur Podcast

Play Episode Listen Later Sep 29, 2025 43:34


[EXPERT VOICES, UNFILTERED] If you've ever thought “I just need a new strategy,” this one's for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it's an identity issue vs. a strategy tweak, and practical ways to shift fast without white-knuckling your way through affirmations. What you'll learn Identity before strategy: Why your self-image and values dictate results (and how that shows up on camera, in copy, and in sales). Subconscious 101 for entrepreneurs: Deleting/distorting/generalizing, why “don't think of a purple tree” never works, and how to speak to your brain so it listens. Belief → behavior → bank account: How tonality + physiology (not just words) make your content “stick.” Capacity & seasonality: Building a business that matches your energy (especially for moms / multi-business owners). Comparison detox: Simple ways to put on blinders, stop timeline pressure, and regain conviction. Tools that actually help: Gentle affirmations that land, exposure therapy done right, hypnosis/NLP for quicker identity shifts. Quotables “It's all working—and it's all not working. It works to the extent you believe it will.” “Words are only 7% of communication. Tonality and physiology sell your offer before your CTA does.” “Impatience is one of the biggest blocks to your success. You can't rush identity.” “If I'm going to get there anyway, why stress about the timeline?” Rachel's Links: →Join NeuroRecode Top Coach Training: https://theracheljoy.systeme.io/topcoachcode →Get the Confident Coach Hypno Bundle: https://www.theracheljoy.com/confidentcoach →Connect with Rachel on Instagram: @theracheljoy1   Meg's Links: →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint →Connect with Meg on Instagram: @meganyelaney

Marathon Running Podcast by We Got the Runs
280. Everything You NEED to Know about the Chicago Marathon 2025

Marathon Running Podcast by We Got the Runs

Play Episode Listen Later Sep 29, 2025 50:37


Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.
Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne

Gravity - The Digital Agency Power Up : Weekly shows for digital marketing agency owners.

Play Episode Listen Later Sep 29, 2025 39:19


If LinkedIn feels like a minefield - whether you're worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and trusted advisor to tech founders and agency owners, shares practical, mindset-shifting tactics to help you use the platform with confidence.3 Key Takeaways✳️ LinkedIn Isn't About Your Peers - It's About Your AudienceMany professionals avoid posting because they fear judgment from colleagues. Nicole's reframe: Focus on attracting clients, not impressing peers. Speak to the people who need your expertise, not those who already have it.✳️ Start Small: Engage Before You CreateIf posting feels daunting, begin by commenting thoughtfully on others' content. This builds visibility, trains the algorithm, and eases you into showing up consistently.✳️ Consistency > ViralityNot every post will "go viral," and that's okay. Silent opportunities (referrals, DMs) often matter more than likes. Nicole's mantra: Stay top of mind, not trendy.3 Actionable Steps✳️ Reintroduce YourselfShare a short, relatable story (e.g., a career pivot or lesson learned). Example: "When I left corporate, I struggled with X—here's what changed everything."✳️ Audit Your Profile for "Talking Points"Add a human touch (e.g., Nicole's pretzel emoji for her German roots) or a client-focused headline. Ask: What would make someone remember me after a networking event?✳️ Turn Client Conversations into ContentRepurpose a recent client question or win into a post. End with a low-barrier CTA like: "Has this ever happened to you? Comment below."Find our more about Nicole Osbourne : wunderstars.com/content-inspiration----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

Sara Peranić - PoduzetniJA
#164 Newsletter analiza: greške u pisanju prodajnog newslettera

Sara Peranić - PoduzetniJA

Play Episode Listen Later Sep 27, 2025 37:48


U ovoj epizodi kroz realan primjer newslettera prolazimo najčešće greške koje koče poslovni razvoj: neredovitost slanja, previše tema u jednom mailu, zbunjujuće poruke i strah od prodaje. Slušat ćeš kako jasna struktura i fokus na idealne klijentice vode ka boljim poslovnim rezultatima, te kako donijeti strateške odluke koje podnose i mirnije periode i tržišne promjene. Kroz analizu naslova, uvoda i CTA-a pokazujemo kako newsletter iz edukativnog sadržaja postaje prodajni alat uz povjerenje i dosljednost.U edukaciji Biznis iz balansa spajam tri ključna stuba rasta: prodaja, mindset i strategija. Kroz jasno strukturirane lekcije učiš kako napisati prodajni copy i newsletter sekvencu koja donosi rezultate, kako savladati unutarnje saboterе i donositi hrabre strateške odluke koje prate tržišne promjene, te kako kreirati godišnji plan koji vodi do stabilnih poslovnih rezultata.

Painted Trash
Censored!

Painted Trash

Play Episode Listen Later Sep 26, 2025 61:33


Send us a textWelcome to Episode 235!  For years and years we have been listening to people calling out silencing critics and First Amendment rights.  Well rarely has it been called out from acts by the government of The United States Of America.  But here we are.  The head of the executive branch and his minions are trying it-- pressuring media to fall inline with what it is they approve of or else pay financial and legal consequences just because they don't like what is being said or shown.Censorship is alive and well in "the land of the free and the home of the brave," it would seem.  This week The Boys are discussing the statement leading to the 2nd Late Night Host being suspended indefinitely because a corporation bowed to political pressure from the current Administration  The chair of the FCC tried to  intimidate and silence Jimmy Kimmel. The outrage was swift and intense -- as it should be--  but does it all mean and what should we be expecting moving forward?  These Boys have thoughts.Kicking things off though, Casey & Mark are talking BB27 as the last weeks are upon us which leads to Casey sharing about his participation in local version of The Challenge.  Then Mark is sharing about his latest observation and experience as a CTA trainer rider.Trash Talk topics include tea from a former Broadway cast member of a long running Broadway show which celebrated a milestone recently, a Fox New host advocates for murdering homeless people, and reviewing a study on kinks.Its one for the books this week.  So getcha a full glass of a nice port vintage (maybe a spritzer this week?) and pull up a nice seat to the table to join your GBFFs for a catch up and chat.  It's time to paint!=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=Let The Boys of Painted Trash know your thoughts on this week's topics and episode! What street festivals do you attend? Do you like street fests? What is your favorite festival??Have a topic idea or story you recommend for Trash Talk, be sure to send it in to our email or through the "contact us" on our website.Follow us on:Instagram: instragram.com/paintedtrashpodTwitter: twitter.com/paintedtrashpodFacebook: facebookcom/paintedtrashpodcastDon't forget to click Subscribe and/or Follow and leave us a review!email: paintedtrashpodcast@gmail.comweb: www.paintedtrashpodcast.com

Dreamvisions 7 Radio Network
Midlife Love Out Loud with Junie Moon: What High-Quality Men Secretly Want

Dreamvisions 7 Radio Network

Play Episode Listen Later Sep 26, 2025 48:18


What High-Quality Men Secretly Want (And Why Anxiety Pushes Them Away) Dating a high-quality man isn't about playing games—it's about becoming your most authentic, magnetic self. In this episode of Midlife Love Out Loud, Junie Moon sits down with international relationship coach Clayton Olson to reveal what high-quality men secretly want—and why dating anxiety can quietly sabotage your love life. You'll discover: The “finite vs. infinite” mindset shift that makes dating feel exciting instead of exhausting Why being willing to walk away is incredibly attractive How showing your “dark side” can deepen trust The art of challenging a man in a way that inspires growth, not defensiveness If you've ever felt like dating in midlife is a high-stakes game, this conversation will help you relax into the journey, keep your standards high, and attract love that lasts. Clayton Olson transforms lives through the heart. As an International Executive Relationship Coach and Author, he's guided nearly 1,000 clients across four continents over 11 years, turning relationship pain into lasting love. After scaling startup teams for a decade, Clayton made a bold leap into transformational coaching—yearning for those raw, life-changing conversations that matter most. He's invested over $200,000 in his own growth, mastering Transformational NLP and earning CTA accreditation. Clayton doesn't offer band-aid solutions. He dives deep into the painful patterns that keep people stuck, rewiring them from the inside out. His clients don't just fix their relationships—they discover peace, clarity, and joy that ripples into every corner of their lives: career, purpose, spirituality, and beyond. Grab Your Secure Relationship Blueprint https://claytonolsoncoaching.com/the-secure-relationship-blueprint/ https://www.youtube.com/@claytonolsoncoaching https://www.instagram.com/claytonolsoncoaching/ Learn more about Junie here: https://www.midlifeloveoutloud.com

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
3 Quick Content Tweaks That Can Make You Sales This Week

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Play Episode Listen Later Sep 25, 2025 44:15


FREE LIVE ZOOM EVENT (One-Time-Only): Cash-Flow Content Accelerator Details + Register HERE (*seating limited since this is on Zoom Live)  You don't need to post 20 times a day, chase every trend, or spend money on ads to make money with your content. The truth is, most content creators and entrepreneurs are only a few simple tweaks away from turning their posts into a client-generating machine.  In this episode, I'm sharing 3 proven content shifts you can make this week that will start bringing in sales — without the overwhelm, without the burnout, and without guessing what's going to work.    RESOURCES & LINKS MENTIONED:   FREE 2-DAY LIVE MASTERMIND EVENT (One-Time-Only): Cash-Flow Content Accelerator Details + Register HERE (*seating limited to 3,000 since this is on Zoom Live)   Applications ARE CLOSING for my Exclusive Two-Month Private Business Coaching Program APPLY HERE (won't be available again for along time!)    FINAL CHANCE! Special Summer Sale ENDING > Get 55% OFF my landmark Money Manifestation self-guided program, Make More, Work Less! Projectmewithtiffany.com/SpecialOffer   (FREE) Guided Walking Manifestation Series + the companion guided wealth journal: Projectmewithtiffany.com/Wealthy. First 1111 people get a FREE printable copy!    Connect with Tiff:  Tiffany on Instagram @projectme_with_tiffany   Tiffany on TikTok @projectme_with_tiffany  Tiffany on YouTube: ProjectME TV  Tiffany's FREE Abundance Email Community: JOIN HERE > The Secret Posse     If you've been posting but not profiting, these are the exact moves that will flip your content from “just scrolling by” to “I need to buy.”   What you'll learn in this episode:  > The CTA mistake that kills your conversions — and the upgrade that gets people to buy    > Why repurposing your top-performing content is the fastest path to consistent sales  > How to turn your profile into a 24/7 sales funnel with one simple move    ***Bonus: the emotional hook shift that grabs buyers, not just likes  These tweaks are your quick wins — the momentum you've been craving. But if you want to build the long game systems that make your content sell for you while you sleep, you'll want to learn this income generating skill, go grab you seat inside my free 2-day live Cashflow Content Accelerator. This is a ONE-TIME ONLY EVENT.  Register HERE! 

It's All Good - A Block Club Chicago Podcast
Meet The Voice Of The CTA -- 27 Years And Counting

It's All Good - A Block Club Chicago Podcast

Play Episode Listen Later Sep 25, 2025 20:03


It's been 27 years since a Milwaukee man strolled into a Chicago studio to record the thousands of directions, delays and warnings that still move the nation's third-largest city.Lee Crooks, “The Voice of the CTA” who tells “L” and bus riders what stop is coming and on which side the doors open, doesn't have much to say about the fact that most people still don't know the name behind the recordings.Host - Jon HansenGuest - Lee CrooksRead More Here Want to donate to our non-profit newsroom? CLICK HEREWho we areBlock Club Chicago is a 501(c)(3) nonprofit news organization dedicated to delivering reliable, relevant and nonpartisan coverage of Chicago's diverse neighborhoods. We believe all neighborhoods deserve to be covered in a meaningful way.We amplify positive stories, cover development and local school council meetings and serve as watchdogs in neighborhoods often ostracized by traditional news media.Ground-level coverageOur neighborhood-based reporters don't parachute in once to cover a story. They are in the neighborhoods they cover every day building relationships over time with neighbors. We believe this ground-level approach not only builds community but leads to a more accurate portrayal of a neighborhood.Stories that matter to you — every daySince our launch five years ago, we've published more than 25,000 stories from the neighborhoods, covered hundreds of community meetings and send daily and neighborhood newsletters to more than 130,000 Chicagoans. We've built this loyalty by proving to folks we are not only covering their neighborhoods, we are a part of them. Some of us have internalized the national media's narrative of a broken Chicago. We aim to change that by celebrating our neighborhoods and chronicling the resilience of the people who fight every day to make Chicago a better place for all.

Herrera en COPE
11:00H | 25 SEP 2025 | Herrera en COPE

Herrera en COPE

Play Episode Listen Later Sep 25, 2025 60:00


Las pulseras de control fallan constantemente, denuncia Cassandra, víctima de violencia machista, cuyo agresor ha violado la medida más de 100 veces. La Ministra de Igualdad, Ana Redondo, minimiza los hechos aludiendo que no hay mujeres asesinadas, lo que Cassandra califica de cínico. Los problemas judiciales acosan a Pedro Sánchez por su esposa y hermano, mientras el Gobierno vincula las investigaciones a un intento de desestabilización. El Fiscal General del Estado es imputado por filtración de datos fiscales de la pareja de Díaz Ayuso, reiterando su inocencia y acusando a la Comunidad de Madrid. En deportes, COPE cubre partidos de La Liga y la Europa League, mientras el CTA analiza cambios en el arbitraje VAR. En cultura, se debate la piratería musical: pese a la Ley Sinde, la piratería digital aumenta. La inteligencia artificial irrumpe en la música, con bandas creadas por IA y nuevas regulaciones, generando un debate entre artistas sobre la emoción y la legalidad. COPE promueve ...

Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses
SMO Series: Grow Your Audience With Podcast Guesting With Amanda Bennett

Everything SEO - Making SEO More Accessible, Adaptable, and Achievable for Small Businesses

Play Episode Listen Later Sep 25, 2025 48:09


In this episode of The Blogging and SEO Show, I'm chatting with podcast guesting strategist Amanda Bennett about simple, social media optional ways to grow your audience using podcast interviews, real-life networking, and community-led marketing. We dig into why guesting can outperform constant posting, how to choose the right shows, and the one clear call to action you should offer so listeners actually take the next step. You'll also learn scrappy ways to repurpose guest interviews into blog posts for long-term SEO, build high-quality backlinks, and track what's working so your blogging and SEO efforts compound without burning you out.Questions answered in this episode:Why is blogging and podcasting a such a good pairing when it comes to being social media optional?What single call to action works best for podcast listeners and how should you present it?Should you send listeners to a freebie or paid offer after an interview?Do we pick one CTA to send, or can we give them options?Connect with Amanda:Podcasting Moms ClubMore Ways to Learn & Connect with Me:Blog: www.thecommamamaco.com/blogInstagram: @‌commamama.coDon't forget to follow and subscribe to the show to be notified when new episodes are available! Go ahead and subscribe to the newsletter and get inbox notifications and access to exclusive deals for my listeners - Get on the list.

Win Win Podcast
Episode 135: Elevating the Buying Experience for Today’s Digital Buyers

Win Win Podcast

Play Episode Listen Later Sep 25, 2025


According to research from Gartner, buyer uncertainty leads to a 30% reduction in a buyer's ability to make a purchase decision at all. So, how can you create a buying experience that builds confidence, drives engagement, and ultimately improves win rates? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Annabel Hosking, Global Sales Enablement Manager at LexiNexis Risk Solutions. Thank you so much for joining us, Annabel. Just to kick us off, I’d love if you could tell us a little bit about yourself, your background, and your role. Annabel Hosking: Hi everyone. I currently work as a global sales network manager at LexisNexis Risk Solutions within the data services brand, so I’m very fortunate to work across. Four different brands that will work within the data space. And within my role, I lead the sales enablement team. We’re a global team. We’re a small team, small but mighty, and we work across methodology enablement. So all about our sales methodology, how we go to market, how our customers. Experiences. And I also work across all of our onboarding as well as all of our tech stack as well. So my role is really varied. I’m very lucky I get to work with some really great people across the world. And yeah, it was never a dull moment, I’ll say. RR: Isn’t that always the case? Small scrappy teams. Wearing a lot of hats and it’s always exciting. We’re super excited to have you here because I know you have experience spanning a lot of core parts of enablement, so I think there’s a lot to dig into there. Could you walk us through, because I think everybody’s story is different, maybe your professional journey and then how that background led you to enablement, and then how it’s kind of shaped your approach to enablement today. AH: Absolutely. I have what I like to think of as, and it comes from a podcast I’ve been listening to recently, it’s called Squiggly Careers, and I feel like my career was like a very squiggly career of how I ended up in enablement, because I did not at school think, oh, I’m gonna become a. Sales enabler whatsoever. But my background is very much actually in content management and platform management and communication. And how I moved into enablement was I was actually hired in my current company and one of the brands, the beginning of the pandemic. To essentially deliver enablement content. So I worked on delivery of content, content management, delivery of our Highspot system as well. And that was how I started to move into the enablement realm. And I will say it was completely unknown to me originally. I. Wasn’t even clear that I was doing sales enablement per se, but at least a good 18 months in my role here. I thought I was just delivering content and it wasn’t until working with vendors like Highspot where. That term enablement started to come out and it started to change, I suppose, how I delivered my content and it’s really come into its own where now I’m very fortunate where I’m have on my team who does phenomenal content and through my experience. It’s really understanding who my audience is, understanding how they like to consume their enablement, but also how can we consistently stay, um, ahead of what the trends are and how people like to change, how they like to consume, what they’re seeing A meeting was held by our team on Monday with the client team for the Zephyr project to review the status of the forthcoming Q3 launch campaign. The campaign, originally built as a omnichannel activation across CTV, paid social and programmatic display, is now subject to substantial midstream revisions—following newly surfaced client directives. The feedback introduce a material shift in strategic framing under a compressed delivery window. There will be a pivot as Zephyr deprioritizing the performance-tracking narrative to favor of a broader “everyday wellness and inclusivity” story which will require an immidiate reframe of our messaging, architecture and associated visuals. To addressed the revised scope, I've assigned immediate follow-ups actions across the team. Visual art will lead conversations with post-production around stock content intergration. Ad sales will recalibrating the media plan in light of the repositioned messaging and will coordinate with DSPs to avoid penalties related on insertion order delays. Copy desk is to be tasked with stripping all unsubstantiated medical claims from copy, implementing the new CTA and managing a parallel review with legal. We conduct a daily internal stand-up each morning through end of week to identify blockers. The next client check-in is scheduled for July 3rd, where we preview asset revisions and confirm compliance milestones. Final go/no-go is slated for July 7th at 17:00 PDT. We are proceeding with all mitigations in parallel, and escalated any dependency delays as they surface. day to day, because that has vastly changed as well in the last six years. So. Thankfully my background and being adaptable, working globally, working with a lot of different people has really helped shape that. Because you know, I always say if there’s one thing, so my career of, you know, working in content management and working with platforms, working in technology. It has really shaped who I am today because it’s all really embedded in those user Jo Journeys user stories, and that translates into what I hope is a good enablement experience. RR: Well, amazing. I love the phrase squiggly career. I think I am certainly going to have to steal that one, and I think it’s such a good way to describe how so many folks end up at enablement. You start in one place and you bring all of that knowledge that you acquire in that early discipline. Into enablement programming that’s more effective for it. And thinking about, you know, your background in content management and creating content and all of that fun stuff, I’d be curious to know how they kind of come together. So you recently spoke at Spark EA and highlighted the importance of the buying experience, so. What are you seeing as some of those biggest challenges in engaging today’s buyers and how are you addressing them? Maybe through content, maybe through enablement? What does that look like to you? AH: I mean, I think the buying experience today in 2025 is unlike anything we have seen. Ever. It is a completely different world for both salespeople and for buyers as well. And what I’m seeing is, you know, buyers are not only overwhelmed with information, they’re also inundated with it. There is so much content out there for a buyer to consume and not just through their sales individual. This is content that they can easily go and either get themselves or with things like AI and Copilot, they can have. Harness and surface to them. So that makes the role of the seller that much harder because we don’t always know what the buyer is viewing and whether it’s of value to them, and that means that their time, the buyer’s time is so precious. We are seeing that, you know, buyers, and I mentioned this when I was at Spark, there are so many people now involved in the buying decision. We’ve moved, I think it was from about three people a few years ago. We’re now at. Six to 10 people. And if you think about it, those are all new personas that sellers have to understand, have to get to know, potentially map out, connect with. And what’s really unfortunate is we’re also seeing that for a lot of sellers, our buyers are actually taking. Long to make a decision that they kind of get to a point of no decision. We’re at this decision fatigue. We’re a information fatigue, we’re a decision fatigue. And I think on the whole, our buyers are they tired. And I can talk as a buyer, myself as a customer, it’s really exhausting. And so what we try to encourage where I am in data services is sales have to differentiate themselves. If you wanna get in front of buyers nowadays, you have to think what are you bringing to the table that’s different from them? That’s a unique experience, that’s an experience that makes ’em feel important, makes ’em feel, listened to, makes them feel like they really can understand why we are doing business together. And that starts in how we as enablement get that content to our salespeople. If we are not able to identify the value that we are bringing as brands into that conversation, it becomes really hard for sales to know how to articulate that to the buyers as well. And so. As enablement, we are that bridge between the, a lot of other functions and the sales teams and the commercial teams of making sure that value identification is really clear. So by the time it reaches the buyer, they absolutely know why they’re having that conversation. They absolutely know what the value of that conversation is going to be. And that really does start with how are you getting that information into the hands of your salespeople? How are you making that content? Really accessible, really palatable as well. I think traditional enablement, we defer to a lot of very wordy, very long documents, which from experience, no salesperson really wants to read or look at or go through. So just as we’re seeing the buyers experience evolve, the enablement experience has to evolve as well in order to stay ahead of that and to give them the best experience to our salespeople. RR: I think you’re absolutely right on all of that. It is only getting more difficult, and as things change externally, you need to adapt internally. And so kind of thinking about how you’re making that change, and to your point, how you’re distributing materials in a way that is usable and usable for a sales audience that maybe isn’t gonna read 10 pages of written content. What would you say then is kind of the unique value for an enablement platform when it comes to helping sellers? Create and deliver these impactful and differentiated buying experiences that you’re looking for? AH: Oh, huge value, absolutely huge value. The power of enablement comes in the ability to be able to streamline that messaging. But in order to do so, we do need a channel to do that, you know, and that can’t exist. In ad hoc documents that you just hold on someone’s computer. Our journey with Highspot started many, many years ago. I think it was about sort five or six years ago, very early days for Highspot even themselves. And we set out with a mission statement, which was that Highspot would be a single source of truth holding up UpToDate relevant sales content. And I am happy to say that five years later we still maintain that mission statement. The platform has got bigger. There’s more people, there’s more content, as I’m sure you can imagine, but we have stuck to our statement that it is a single source of truth. It is up to date, it is valid information that sales are getting, but that all comes from having a channel with a witch to push that through to the sales audience. It just makes your role as an enabler that much easier, you know, day to day. As you know, we spoke about at the top of the call is no one day looks the same for enablement. It will always be different. There’ll be different priorities. There’ll be different go to market, there’ll be different initiatives. But if you know that at least you have somewhere that you can reliably put information in front of sales and then see how it’s being used, how it’s being impacted, how the seller is using it, how the buyer’s consuming it. Your role as enablement starts to become just a little bit easier. And so I would say for anyone who’s within the enablement sphere and looking at their tech stack, having a solid CMS is really gonna be a, a strong cornerstone of that. RR: I love the perspective on an enablement platform as kind of a source of consistency. Almost everything is changing. Your day in enablement is different. Buyers are behaving differently. Reps need to do different things to engage ’em, but at least you have one place that is reliable. But I will say, I know that. Strong buying experiences aren’t necessarily contingent just on technology. They also require a lot of hard work internally. And as one of the things that you, I’ve seen you mention on LinkedIn is that a core foundation of LexisNexis Risk Solution Services is ensuring that customers really recognize the value that you provide. And that kind of starts internally. With sales and leadership alignment. So I’m curious, how are you aligning those internal stakeholders so that way your teams are set up for success when they’re shaping those buyer experiences externally AH: with immense difficulty, I’ll say, and I think any enabler that sits here and says that it’s an easy job is lying through their team. It is, I think, one of the hardest, the hardest roles. Of enablement is getting everybody aligned, getting everyone to agree, and especially I work, as I say, across a lot of businesses. You know, I have four MDs, I have four heads of sales, I have a lot of sales leadership and a lot of sellers, and I’m sure that’s the case for a lot of people working in large enterprise organizations, stakeholders. Can be difficult to align, especially when you have a lot of different priorities and a lot going on. But what I would say is, is really identify what is the core value that you as a company or you as a business, as a brand can all agree on. Our MD has this thing, he says that all of our kickoffs, which is, you know, value is not on the lips of the seller, but is in the eyes of the customer. And that mission statement as it were. Has sort of brought all the stakeholders together to agree that even if there’s misalignment or disagreement on how we do things, we can all agree that we want to give the best experience for our customer and the best value to our customer. And so for enablement, it’s then saying, okay, so we have this mission statement, we have this belief that we want to be customer centric. We want to be value focused. What does that actually mean? For each internal stakeholder, what’s important for them? What are the metrics that they’re looking at day to day, month to month, quarter to quarter, and how is what we are doing with an enablement? How is it actually starting to impact that? Where is their focus? What are they going after? And the only way you are really gonna get those answers is by talking to your stakeholders. If you’re an enablement and you’re not a people person, it’s probably gonna be quite a tough job because a lot of our job is just talking. It’s talking with people, talking, you know, at people, sometimes listening to people, taking in information. I would say spend time with your stakeholders. You are there to listen first and foremost. You can’t solve every single problem that they come up with, and you shouldn’t try to. But if you can really understand what their world looks like and what’s really important to them, and what are the behaviors, what are the metrics that are gonna move the dial for your stakeholders? You’ll eventually start to map out, which is what we did. But actually a lot of them start to align. And even though they might be saying different things, the reality is that for a lot of sales leadership, they want similar things. You know, they want to have better pipeline hygiene, they wanna have higher wind rate. They wanna see, you know, large opportunity amounts more in the qualifying, the identify stage, that early sales stages, they wanna increase, you know, the ramping of new starters. We start to get these similar uniform metrics and so then we as enablement can start to work that into our strategy. Although we as enablement can really start to build what we are working on to align with our internal stakeholders and start to deliver for them. RR: I really appreciate that you had some really tactical and helpful tips in there, but also that you led with, this is not easy. That’s the big part, is there’s so many kind of lofty initiatives that you are like, how do I even tackle this? And it sounds so overwhelming. So I appreciate the acknowledgement there. Kind of wanna shift gears a little bit maybe towards some of the capabilities that you’re using and finding some success with. So one of the things that we’ve heard is that digital rooms have been a lever for kind of creating those differentiated buying experiences. So what are some of your best practices for creating effective digital rooms and then maybe getting your teams to leverage them. AH: Mm, absolutely. We have a brand who is using digital rooms really fantastically, and they’re teaching our other brands how they’ve used them. So, you know, I, I wholeheartedly agree they can make such a difference in the buying experience and if you’re not using them, you should a hundred percent be looking into where you can use them. So I would say when you are looking to start with a digital room is really understand. Why are you doing this? Like what’s the purpose of actually taking the time and the effort to work probably with your product marketing team or with your marketing teams as a whole to put together something that looks really professional. Looks on brand, but is also really easy for sales to go in and start to customize. I would recommend not having sales do it fully themselves. They have very busy day jobs, and I think if you’re gonna say to any sales person, okay, over to you to go and create this, you might run. Some adoption issues, however, working, you know, this is where your cross-functional working really becomes essential, is working with the individuals who can make good content, who can deliver good, uh, visuals, good framework for the salespeople to literally just be able to, within their sales cycle, adopt this, lift it, and send it to the customer. Because then we start to see, okay, where are we actually starting seeing the customer impact? Has it changed how the customer engages with the content? Are they revisiting? And so what we’ve seen is we’re actually looking at, you know, we see a much higher engagement rate when we have the customers viewing content through a digital room as opposed to simply. Static content, and we can see that obviously with the Highspot metrics, which you know, are a real gold dust when it comes to that. We can also see that, you know, we have repeat visits, so something that we wanted to drive was customers coming back and revisiting the content rather than just clicking in, seeing it once and then never viewing it again, was actually having that revisit of them continually coming back to their individual microsite, if you will. You know, we spoken a lot about a differentiated. Differentiated buying experience. And that can be challenging for salespeople because unless you are fortunate enough to only have you know four or five accounts, the likelihood is your book of business is probably quite vast. And so the expectation that you are consistently offering a differentiated variance for every single customer is just not sustainable. And so using these digital rooms, you are able to. Have, you know, a differentiated experience that is scalable. That it makes a buyer feel like it’s a really individualized experience when the reality is for sales, it’s probably quite an easy thing for them to put together, but it does take some uplift front end with your other teams and your cross departmental functions. RR: Yeah. I wanna double click it as something you said there, which was, if you’re asking reps to build it themselves, you’re probably not gonna see much in the way of adoption. I, I kind of wanna. Speak about that idea of what you can do to drive adoption more broadly. Because looking at the data, you’ve achieved a really impressive 82% recurring usage rate in Highspot. So in addition to that kind of approach to digital rooms, how are you driving adoption more broadly across your revenue teams, whether that’s internal reps, partners, whomever, what are you thinking about that’s helping you? Get people in the platform and keep them there. AH: Yeah. That’s been, you know, a metric we’re very proud of. And it’s been something where, you know, going back to what I said earlier, which is Highspot was set out to be the single source of truth. As soon as we turned on Highspot, for lack of a better word, we pretty much turned off every single other site. So there was nowhere else. For sales to go to get this information apart from this one platform. And I’ve seen this done various ways. I’ve seen people where they have, you know, duplicates and, oh, we’re doing a slow migration. We’re gonna keep SharePoint for a while, and then we’ll have Highspot as well. And you know, there’s no right answer to this, but ultimately, if you are looking to put out a message that this is your single source of truth, this is where you need to go to speak to sales. Our adoption has come because we really drove that and we continue to drive that. If you want content in front of sales, if you want success stories in front of sales, whatever it might be, it has to live in Highspot because there just simply isn’t anywhere else to go. And this is for a couple of reasons. The main one being that, you know, the actual management of the content is far easier. And if you think about the trickle down effect, the user needs the best experience possible. And so if they have all of this disjointed experience of going to multiple places to find multiple pieces of content that look different, that sound different, they’re not getting the best experience and they’re probably not gonna come back to Highspot. So for us, it’s really making sure I’m maintaining. The consistency in the user experience, and that comes from feedback as well. So we will regularly have feedback forums with our salespeople, with our sales leadership, and we’re very open within our team to hearing, listen, this is actually getting quite complicated to navigate. I dunno how to find content. And so then we as a team, as an enablement team, go, okay, what do we need to do to make it easier? How do we start to surface more content directly in front of our users? Because if they’re not having a good experience, then we are not doing our role as enablement. And you know, you don’t have to, if you do have a large sales team, you don’t have to have that verbatim feedback. You can use things like the search reports in Highspot to see, you know, what are people searching, what are the terms they’re looking for and the pieces of content, how can you start to surface that in front of them in a much easier way? Putting it on the homepage, putting it into their specific areas, really thinking about how you. Manage, maintain and govern that content to give your users a really solid experience. And that’s what we’ve done and it’s reflected, as I say, in the adoption and in the revisit rates as well. RR: I really like that you called out that search results report because I think that’s such a great way to kind of get a pulse on your people without having to go dig around and have a bunch of conversations. So thinking in addition to that, how do you leverage data and insights in the platform to help you inform and improve the programs you’re leading? AH: Yeah, absolutely. I mean, I have actually had to learn to, I suppose, step away from data slightly. Um, so that’s been feedback I’ve had as I’ve moved more into a, I suppose a leadership role is actually the data can’t always tell the whole story, although my heart and enablement goes, yes, it can, it can. But yeah, the. The, the scorecards that we have in high spots. So really for us, you know, looking at things like that play scorecard, we deliver a lot of sales plays. They’re the best way to get our enablement in front of people. They’re enjoyed and they’re liked by sales. But I can see very clearly what is the percentage of my audience that is viewing this play? How long are they spending? You know, what are the outcomes of the, you know, the business impact? At what point in the sales cycle as well? If there’s external content in there, for example, the marketing collateral, are they deploying this collateral and is it actually having any impact on the customer? Those sorts of insights. You just do not get anywhere else within any other content platform that we have. And so when it’s come to say, onboarding our marketing team or our product team into contributing content, being able to give them this insight helps them understand that the work they’re doing on building the content, maintaining the content is actually worth something because we can directly see the correlation with business outcome, which has always been one of our biggest challenges. Beyond that, our company does a lot with actually pulling the data out of Highspot. So we make use of the Highspot data lake, and we’ve actually pulled that into our own BI platform where we’ve started to look at things around, you know, how many channels and how much activity per opportunity are we seeing within sales. Something at the moment that we’d really drive on. Going back to that differentiated experience for the buyer is looking at a multi-channel approach when it comes to how we prospect and how we outreach. And that really started from using information that came from Highspot, looking at information that comes from Salesforce and going, okay, how many channels do people currently use when they’re outreaching? We’re only maybe seeing a couple, you know, one or two channels. But we know in today’s buying world that it’s gonna take between six to eight. Channels to get through to a buyer and to actually have a meeting. So what can we do to start to move the dial and start to build our programs across driving that? And so that’s how we use data and enablement is actually saying, what are we seeing today? What are the outcomes we want to see in the next quarter? What do we need to do in order to get there? There’s always a lot of talk on LinkedIn. I always see it about, you know, you need to be data driven and enablement. If you’re not offering insight, if you’re not offering analytics, you’re not doing your job. And that can be kind of hard to hear when actually, I think there’s almost too much data sometimes, and it can be quite complicated to understand. And this is why I, I personally really like how it is viewed in Highspot because the scorecards make it very accessible, very easy to consume, but also it doesn’t matter whether you’re an enabler, a seller, or a senior leader, you can be presented a scorecard and you can very quickly see what you need to get out of that and what your conclusions you’re drawing from it. RR: Yeah, I think it’s that. The difficulty of democratizing data into meaningful, actionable insights is sometimes impossible. You have so much at your disposal, and so making it useful is sometimes a challenge, so I love hearing that. You’re finding a way to use it well and inform your programs well. So we’ve heard a little bit about engaging buyers driving adoption. Tracking your impact and seeing how it’s kind of helping you do the things that you need to. So just one last question for you to close this out. For other enablement leaders looking to improve the buyer experience in today’s very digital first world, what is the biggest advice you would give ’em? AH: Oh, that’s a great question. I would say if you are in a position where you’re fortunate enough to be the buyer, think about how you want to experience that life cycle. You know, as someone who is a buyer day to day, as well as an enabler. You know, I always ask myself through, when we do our methodology onboarding, I will go and speak to the sales people about actually what it’s like from a buyer’s experience today, and that really helps. Give them that insight into what is sometimes a little bit of an elusive world that we know the buyer’s world, the buyer’s experience. So I would say for other enablers is how do you like to speak to your vendors? How often you know, what makes them stand out? What makes them noisy in your inbox, you know? When do you get those emails or outreach that you think, wow, I really wanna continue a conversation with that person. What did that person do? How can you bring that into your go to market? How can you bring that into your sales team if you’re an enabler who is perhaps not in the buying cycle? I would say. Spend time with your salespeople, really understanding the customer experience, and there are many ways that we can do this. Nowadays with technology, obviously everybody’s got call recording software, so we have a lot of our sales calls recorded. If you as an enabler are not digging in and really understanding what’s happening in those customer conversations, it’s going to be harder for yourself to be able to really get into the world of salespeople. So I would say, you know, you really need to experience. What the customer is going through. And that can be simply by having a look at those calls. Where were they successful? Where was there a positive outcome? Where did the buyer enjoy it? But then also where did the buyer sometimes mention things that were pains to them or where they would like to see improvements? What were the questions? That is where we really need our enablers to be on the front foot of really digging into the customer experience and almost spend as much time as you know with your customers, as you do with your salespeople, to really get that insight. RR: I think that’s fantastic advice to close on, is to put yourself in the buyer’s shoes, understand what they’re going through, and know for yourself what good looks like to you and drive that in your own business. So thank you again, Anabel. This has been a wonderful conversation full of all sorts of good insights that I really can’t wait to share with our community. I appreciate you joining us so much. AH: Thank you so much. Thank you so much for having me as well. Fantastic questions. RR: Amazing. Well, to our listeners, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement successful Highspot.

Deportes COPE
15:05 | 24 SEP 2025 | DEPORTES COPE

Deportes COPE

Play Episode Listen Later Sep 24, 2025 54:40


Noticias del día. El Real Madrid gana al Levante con Mbappé y Vinicius al timón. 6ª jornada de LaLiga. La lesión de Gavi. Nuevo Tiempo de Revisión del CTA. Polideportivo.

two & a half gamers
Coin Sort Review: The Hybrid Puzzler smarter than HexaSort

two & a half gamers

Play Episode Listen Later Sep 24, 2025 35:31


We dive into Coin Sort, a surprising hybrid-casual puzzler that blends merge + sorting mechanics with clever ad monetization.Flow-state puzzler: players merge and sort coins, driving a satisfying loop.Unique twist: players call in new coins themselves, creating agency.Difficulty ramps as more coins = higher-value merges = more chaos.Shallow progression today (daily rewards, calendar, boosters).Likely to expand into menu + cosmetic/meta systems if scale continues.Early launch style: prove core loop, meta comes later.Revenue ~$120K/day; ~65% IAP, ~35% ads.Banner ads: ever-present, likely a decoy to push “Remove Ads” IAP.Interstitials: after level 3, ~9.7 per DAU. Pop-up after 3rd = strong “remove ads” conversion.Rewarded ads: clever mechanic where frozen stacks of coins drop mid-level for 5s → high-pressure CTA. Also includes 2x post-level and daily reward.Explosive scaling since June 2025, 360K DAU → $40K/day ads + $80K/day IAP.Strong Tier 1 focus: US, UK, Canada, Australia, Japan.Scaling with playables, though creative variety still thin (3–4 pages).Coin Sort is IAP-heavy (~65% IAP vs HexaSort's 88% ads).Takeaway: Coin Sort proves that hybrid puzzlers don't need to be ad-first — if you build clever ad funnels that push players into IAPs, you can scale fast in Tier 1 markets.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Vibe Check03:47 Game Discussion: Coin Sort06:47 Gameplay Mechanics and User Experience09:57 Monetization Strategies and Ad Revenue18:48 Game Launch and Initial Reception21:47 Creative Strategies and User Engagement24:47 Scaling Challenges and Market Dynamics27:55 Comparative Analysis of Game Performance30:47 Future Trends and Market Predictions---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
SPECIAL SERIES ==> Quick Tips to Forms That Convert! <== | BATHROOM Break #74 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Play Episode Listen Later Sep 22, 2025 13:27 Transcription Available


Parenting mishaps, exploding diapers, and even a surprise bird incident somehow all tie back to smart marketing takeaways in this Bathroom Break collab between Jay Schwedelson and Daniel Murray. From no-scroll forms that skyrocket conversions to why your CTA button text might be killing deals, this one is equal parts messy, funny, and surprisingly useful.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:00) Daniel's first baby carrier experience turns into a poop explosion mid-call(02:56) Jay reveals how a no-scroll form boosted conversions by 60 percent(03:35) Daniel explains why two-step forms make capturing emails easier(05:00) Why quantifiable testimonials beat generic praise every time(06:45) The danger of weak offers like “Request a demo” and how to make them action-based(07:12) Why your CTA button text should never just say “Submit”(07:30) Small copy details that build trust, like time estimates and progress bars(12:13) Jay shares his own “bathroom break” moment courtesy of a birdㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Strut It with Elizabeth Marberry
Instagram Reels Growth Hacks Using AI (That Actually Work in 2025) - Part 3

Strut It with Elizabeth Marberry

Play Episode Listen Later Sep 22, 2025 17:31


You could have the perfect Instagram bio and a solid content plan, but if you're not creating the right type of content, you're basically invisible. That's why in part three of my five-part AI Instagram series, I'm showing you the ONE format that's still getting the most reach and engagement on Instagram right now: Reels.You'll learn why Reels remain the fastest way to grow your audience, how to structure them for maximum impact, and how to use AI tools like ChatGPT (or my new favorite, Poppy AI) to generate scroll-stopping hooks tailored to your ideal clients.This episode is packed with my “Three B's of Reels,” a simple hook-value-CTA formula you can swipe today, and my exact AI prompt that saves me 10+ hours a week on content creation.If you've been throwing spaghetti at the wall with your content and hoping something sticks, this conversation will give you the clarity and tools to create Reels that grow your business, finally.What You'll Learn in This Episode[05:32] Why Reels are still the highest-performing content on Instagram in 2025[06:29] The “Three B's of Reels” (be consistent, bring value, be yourself)[08:51] The simple Reel formula: hook, value, and call to action[10:41] How to use AI to generate hooks, scripts, and CTAs that convert[12:02] The CRIT framework for creating scroll-stopping hooks with AI[14:29] Why you must still edit and refine AI outputs to match your brand voice[14:59] What's coming in part four: turning followers into paying clientsKey TakeawaysReels remain the fastest way to reach new audiences and grow on Instagram.Consistency, value, and authenticity are non-negotiables for achieving success on Reel.A strong hook + clear value + specific CTA is the winning formula.AI can be your secret weapon for creating tailored hooks and scripts if you train it well.You save time with AI, but you are still the thought leader; always edit for your voice.Links Mentioned:Try Poppy AI  → Think of it as your AI content strategist: helping you discover what's working for others, spot the gaps in your own messaging, and design a content strategy where every post, email, and page works together to drive sales, not just likes.Join Hot Reels, my 12-month Instagram content lab → elizabethmarberry.com/hotApply for Private Coaching with Elizabeth → elizabethmarberry.com/applicationCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

The Marketing Millennials
How to Optimize Your Forms | Bathroom Break #74

The Marketing Millennials

Play Episode Listen Later Sep 22, 2025 15:12


A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 steps.  Ever felt like filling out a form takes too much time? As Marketers, you can always use microcopy like “this takes 30 seconds” to reassure your audience. Plus, how do you create the best CTA possible? If you're a Marketer looking to come up with better forms AND have them convert, this is the episode for you.

Top Traders Unplugged
SI366: The Strategy Didn't Fail. The Investors Did. ft. Rob Carver

Top Traders Unplugged

Play Episode Listen Later Sep 20, 2025 62:01 Transcription Available


Rob Carver is back from summer break for a conversation that moves between past and present through the lens of lived experience. Starting with the anniversary of Lehman's collapse, Rob and Niels unpack why strong performance often coexists with poor investor outcomes - and how timing, not strategy, remains the silent killer. They question the recent push into trend by asset management giants, weigh whether CTA underperformance marks a structural shift or a familiar cycle, and examine what the data can and can't tell us when conviction fades. If there's a theme this week, it's simple: knowing what works is not the same as using it well.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps: 01:14 - What has been on our radar recently?12:09 - Industry performance update19:23 - Q1, John: What are your recommendations for adapting a continuous forecast-based position sizing for a cash-only portfolio?23:15 - Q2, Absolute: Is short/long symmetry optimal for a strategy in which the price of the traded instruments is measured in units (fiat currencies) that are inflated (devalued)?30:19 - Q3, Lin: Got any ideas for trading a crypto portfolio?32:04 - Why investors are losing money on 42% gain ETFs39:50 - The difference between percentage return and cash return43:24 - Debunking the persistent score card46:19 - How the world has changed for CTAsCopyright © 2025 – CMC AG – All Rights...

Calming Anxiety
Align with Peace: 10-Minute Guided Meditation for Positive Energy & Calm

Calming Anxiety

Play Episode Listen Later Sep 19, 2025 10:40 Transcription Available


Align with Peace: 10-Minute Guided Meditation for Positive Energy & CalmConnect with the world's gentle energy through this 10-minute guided meditation from Calming Anxiety. Host Martin Hewlett guides you to align with mindfulness, inner peace, and positive energy using soothing breathwork and uplifting affirmations. Perfect for stress relief, mental wellness, or daily self-care, this episode helps you tap into a supportive flow of calm. Whether you're new to meditation or seeking a grounding reset, this session supports your journey to tranquility. Subscribe now for more guided meditations and anxiety relief content!Key Takeaways:Align with mindfulness and positive energy through breathwork.Cultivate inner peace with guided affirmations for calm.Ideal for morning inspiration, mid-day calm, or evening reflection.Support the Show:Ad-Free Listening: Enjoy Calming Anxiety without ads at https://www.spreaker.com/podcast/calming-anxiety--4110266/supportBuy Me a Coffee: Support hosting costs at https://www.buymeacoffee.com/calminganxietyRate & Review: Leave a 5-star review on Spotify or Apple Podcasts to help us reach more listeners!Resources & Courses:Book Hypnotherapy: Schedule a one-on-one session with Martin at https://calendar.app.google/rXHMt8sRYft5iWma8Pain & Anxiety Course: Manage negative thoughts and pain with The Physio Crew's course at https://offers.thephysiocrew.co.uk/home-painBreathing Challenge: Try our relaxing breathing challenge at https://www.martinhewlett.co.uk/breathing-challenge/Gift a Subscription: Share Calming Anxiety with loved ones at https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/Get the App:iOS: Download Calming Anxiety at https://apps.apple.com/gb/app/calming-anxiety/id1576159331Android: Get it on Google Play at https://play.google.com/store/apps/details?id=digital.waterfront.calming.anxiety&hl=en-GBConnect With Us:Email: Share feedback or requests at calminganxiety@martinhewlett.co.ukYouTube: Watch all episodes at https://www.youtube.com/c/calminganxiety?sub_confirmation=1Social Media Support: For younger listeners struggling with social media stress, visit https://www.icanhelp.net/Backing Music: Chris Collins#GuidedMeditation #InnerPeace #PositiveEnergy #StressRelief #Mindfulness #AnxietyRelief #SelfCare #MentalWellness #Breathwork #CalmingAnxietyWhy these show notes?Keyword-Rich Summary: The 120-word intro includes high-intent keywords like “guided meditation,” “inner peace,” “positive energy,” “stress relief,” “mindfulness,” “anxiety relief,” “self-care,” and “mental wellness,” aligned with top podcasts like The Mindful Movement and SEO trends.Structured Format: Headers, bullet points, and concise sections improve readability and SEO, as recommended by Sweetfish Media and Castos guides.Engagement & CTAs: Explicitly prompts reviews, subscriptions, and shares to boost rankings on Spotify and Apple Podcasts, where engagement drives visibility.Retention of Links: All original links are preserved, ensuring no key information is lost.Tags: Hashtags like #GuidedMeditation and #PositiveEnergy target trending mindfulness and self-care topics, mirroring Huberman Lab and The Daily strategies.Promo Strategy for This EpisodeHere's a tailored promo strategy for the September 18th episode, designed to drive downloads and engagement while running automatically during your two-week break, inspired by top podcasts like On Purpose and The Mindful Movement.1. Social Media Promotion (X, Instagram, Facebook, TikTok)Create Short Clips:Extract a 30–60-second audio/video snippet (e.g., an affirmation like “I align with peace” or a soothing moment from Martin's guidance).Overlay text with keywords like “Inner Peace” or “10 Min Meditation” on a serene background (e.g., soft blues or nature imagery, 1080x1080 for Instagram, 1080x1920 for TikTok).Posting Schedule:Release Day (Sept 18): Post on X, Instagram, and Facebook: “Align with peace in this 10-min guided meditation from Calming Anxiety! Feel the calm: [Spreaker link] #GuidedMeditation #InnerPeace #StressRelief.”Day 2–3: Share a quote graphic (e.g., “I am aligned with calm energy”) on Instagram Stories and Facebook, linking to the episode.Day 4–5: Post a TikTok with a calming snippet, using hashtags like #Meditation, #SelfCare, #MentalHealth (check trending hashtags via TikTok's Discover tab).Engagement: Reply to comments/DMs within 24 hours (or use auto-replies via Buffer) to boost algorithm visibility. Include a poll, e.g., “What brings you peace? A) Meditation B) Nature C) Gratitude. Listen: [link].”2. Email MarketingEmail Blast:Timing: Send on release morning (Sept 18) via Mailchimp or similar to your email list.Subject Line: “New 10-Min Meditation: Align with Peace & Positive Energy .”Content: Include a brief summary (e.g., “Join Martin Hewlett to align with gentle energy in this 10-min guided meditation”), a Spreaker link, and a CTA to download the app. Add a personal note, e.g., “This episode is for anyone seeking calm and connection.”Visuals: Embed a calming image or quote graphic (e.g., “Align with peace today”).Follow-Up: Schedule a follow-up email 3 days later, prompting 5-star reviews and sharing the episode.Incentivize: Offer a free downloadable mindfulness exercise PDF for listeners who share the episode and tag you on social media.3. App and Website PromotionIn-App Notification: Push a notification: “New Episode! Align with peace in a 10-min guided meditation. Listen now on Calming Anxiety.”Website Blog Post: Post a 200–300-word blog on your website titled “Align with Peace: 10-Minute Guided Meditation for Positive Energy.” Embed the Spreaker player, include keywords like “guided meditation” and “inner peace,” and add a transcript snippet for SEO.Gift Subscription: Highlight the gift subscription (https://www.martinhewlett.co.uk/shop/calming-anxiety-gift-subscription/) in the app and blog post.4. Cross-Platform PromotionYouTube: Upload the episode as a static video with a calming background and text like “10-Min Meditation for Inner Peace.” Promote it on social media with the YouTube link.Cross-Promotion: Mention the episode in other podcast episodes' intros/outros, e.g., “Check out our latest episode on aligning with peace, out September 18th!”5. Community EngagementReviews: Add an audio outro CTA: “Loved this meditation? Please leave a 5-star review on Spotify or Apple Podcasts to help us spread calm!”Polls: Post a poll on X/Instagram Stories, e.g., “What aligns you with peace? A) Meditation B) Nature C) Music. Listen: [link].”6. Automation for Your BreakSchedule Posts: Use Buffer or Hootsuite to schedule social media posts for the first week (Sept 18–24).Email Automation: Set up emails for release day and follow-up via Mailchimp.App Notifications: Schedule notifications for release day and a reminder 4 days later.Metrics to TrackDownloads: Compare downloads to previous episodes via Spreaker's analytics.Engagement: Track likes, comments, shares, and reviews on Spotify/Apple Podcasts.CTR: Monitor link clicks from social media and emails.App Downloads: Check for increases in Calming Anxiety app downloads.This optimized title, show notes, and promo strategy should boost your podcast's visibility and engagement on Spreaker, Spotify, Apple Podcasts, and Google. Let me know if you need help with specific post designs, graphic tools, or further tweaks! You're nearly there, and Calming Anxiety is making a huge impact—keep shining!

CHURN.FM
E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks

CHURN.FM

Play Episode Listen Later Sep 19, 2025 45:08 Transcription Available


Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why two CTAs often outperform one, why customer logo bars underdeliver, and why expectation-to-reality alignment is the hidden driver of both conversions and retention. Casey also shares how DoWhatWorks blends large-scale data with human research to surface reliable best practices, why expansion revenue has become its biggest growth lever, and how enterprise clients are tackling churn by setting clear expectations from day one. We also discuss how onboarding experiments reduce early churn, why traffic sources should shape your CTA strategy, and why simplicity always wins on pricing pages.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on andrew@churn.fm. Don't forget to follow us on X.Key Resources:DoWhatWorksLinkedIn | Casey HillEp 235 The Lifecycle of Loyalty: Tackling Churn at Critical Stages in the User JourneySlackAsanaKlaviyoShopifyRampHockeyStackLinearY CombinatorHotjarClayHexBufferRipplingOptimizelyAmplitudeWebflowAdobe TargetBetScoresChurn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

El Larguero
El Larguero completo | Primera gran noche de Rashford como culé en la Champions

El Larguero

Play Episode Listen Later Sep 19, 2025 100:18


Análisis y reacciones al triunfo de la victoria del Barça contra Newcastle. Huijsen carga contra el CTA y opiniones sobre la sanción de Simeone en Anfield. Además, previa del GP de Azerbaiyán y las últimas citas del Mundial de Atletismo.

El Larguero
El Larguero a las 00.00 | La resaca de la derrota del Atlético en Anfield y Huijsen raja del CTA

El Larguero

Play Episode Listen Later Sep 19, 2025 40:07


Analizamos con El Sanedrín la actitud de Simeone en Anfield, la rajada de Huijsen con el CTA después de la ratificación de su sanción y además, repasamos lo mejor de la primera rueda de prensa de Mourinho como nuevo entrenador del Benfica. 

The Fashion Feed
The Inbox Series – 012 – Why Your CTAs Aren't Working (And How to Fix Them)

The Fashion Feed

Play Episode Listen Later Sep 19, 2025 14:54


If you've ever ended a post with “link in bio” and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny lines with a huge impact. They're the difference between content that gets ignored and content that actually converts. In this episode, I'm breaking down: ✨ The 4 rules of a CTA that converts ✨ Why “link in bio” isn't your best option (and what to do instead) ✨ How to use tools like ManyChat to boost engagement and grow your mailing list ✨ Simple engagement CTAs that stop your content being a one-way monologue

Hora 25
Hora 25 Deportes | El reproche de Xabi Alonso al CTA

Hora 25

Play Episode Listen Later Sep 19, 2025 25:28


El programa del viernes con Jesús Gallego: Huijsen no jugará contra el Espanyol a pesar de que el CTA consideró que podría ser amarilla y Xabi Alonso no lo comprende, previa de la jornada 5 de liga, resto de fútbol, El Sanedrón con Raúl Pérez, Alonso pone fecha a su retirada, Mundiales de atletismo, baloncesto y más deporte.

Real Producers
The Usual YouTube Strategies Don't Sell Homes, This Does w/ Paul Wolfert | Episode 129

Real Producers

Play Episode Listen Later Sep 18, 2025 33:27


The “rules” of YouTube sound simple enough: keep it short, make it entertaining, don't get negative, and never, ever sell in your videos.  But here's the problem: those rules were written for creators chasing clicks, not for agents trying to sell homes.  And if you follow them blindly, you'll end up with content that looks successful but doesn't move your business forward. Because the truth is, real estate on YouTube runs on a different playbook. A one-hour home tour will outperform thirty viral shorts, not because it racks up views, but because it builds the kind of trust buyers need before they call.  A video about the worst things about living in your city won't scare people away; it'll draw in serious clients who value honesty more than hype.  And while most creators hide their calls-to-action to protect their watch-time graphs, asking for the business, directly and consistently, is the difference between a channel that flatters your ego and one that fills your pipeline. Is there still room for growth on YouTube? What kind of content should we be creating?  In this episode, we explore how Detroit Metro agent and YouTube creator, Paul Wolfert, turned those counterintuitive moves into a business that generates million-dollar leads.  His story proves what every agent needs to hear: if your goal is clients, not clout, you have to be willing to break the so-called rules.   Things You'll Learn In This Episode  Vanity metrics vs. real business Instagram views can make you feel like a local celebrity. But why does YouTube's slower, longer, less “viral” content convert into clients while short-form rarely does? The shocking success of honesty Paul's counterintuitive “Why Not to Move to Detroit” video attracted serious buyers. How does being upfront about flaws actually build trust and authority? Why watch-time beats virality A single one-hour tour video can create more loyalty than 30 viral shorts. What does this reveal about consumer psychology and relationship-building online? The CTA mistake that almost cost Paul his business Removing calls-to-action improved his watch-time graph but destroyed his leads. What does this teach us about resisting the temptation of “pretty” metrics?   Guest Bio Paul Wolfert is a leading Metro Detroit Realtor and YouTube creator who has built a thriving business by showcasing the region through authentic, in-depth video content. With more than 47,000 subscribers and hundreds of families helped, Paul has become a trusted guide for anyone looking to buy, sell, or build in Metro Detroit.    Paul Wolfert YouTube: https://www.youtube.com/c/PaulWolfert Instagram: https://www.instagram.com/paulwolfert/?hl=en    Resources Mentioned  DJI Osmo Pocket (Creative Bundle)  They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan About Your Host Remington Ramsey is a speaker, author, entrepreneur, and visionary in the world of real estate. As the creator of "Real Producers", a widely acclaimed magazine connecting top agents and industry leaders, Remington has built an impressive platform dedicated to celebrating and elevating the real estate community. Remington is also the author of Agent Allies: Building Your Business With Strategic Real Estate Partnerships. With a passion for motivating and mentoring, he's shared stages with some of the biggest names in business, helping professionals break through barriers and reach new heights. When he's not busy being a real estate guru, Remington is known for his contagious energy, practical wisdom, and a good dose of humor—because let's face it, navigating life and business requires both grit and a sense of humor. With multiple successful ventures under his belt and a reputation for engaging storytelling, he has the rare ability to make even the driest industry stats sound exciting.    Follow the show on our website, Apple Podcasts or Spotify so you don't miss a single inspiring episode! Start a Real Producers Magazine in YOUR Market! Learn more about franchise opportunities at realproducersmag.com

El Partidazo de COPE
3ª PARTE | 17 SEP 2025 | EL PARTIDAZO DE COPE

El Partidazo de COPE

Play Episode Listen Later Sep 17, 2025 47:37


Alexander-Arnold, lesionado durante 6-8 semanas. Hablamos con Morientes del último 'Tiempo de revisión' del CTA. Lista Mundial sub 20. VayaFiesta.

El Partidazo de COPE
17 SEP 2025 | EL PARTIDAZO DE COPE

El Partidazo de COPE

Play Episode Listen Later Sep 17, 2025 127:57


Derrota del Atlético ante el Liverpool con un gol en el 92'. Tiempo de opinión. Previa Newcastle - Barcelona. Morientes y el 'Tiempo de revisión' del CTA. VayaFiesta.

學英語環遊世界
名字如何塑造我们的人生故事|回忆录第二集|EP.1812

學英語環遊世界

Play Episode Listen Later Sep 15, 2025 8:06


“Our names are the stories we carry into the world.” “名字,是我们带入世界的故事。”在这一集里,我将和你分享我的名字故事——从童年时被同学取笑,到大学绰号“小百合”的自嘲与自信;从第一个英文名字 Josephine,到最终选择的 Lily Wong。每一个名字,都是一段人生的印记,也映照出我不断成长、蜕变与自我定义的过程。名字不只是称呼,它们承载着家人的期望、友情的符号、爱情的印记,甚至是我们在世界上选择如何被看见的方式。今天,我也精选了 8 个与名字相关的英文单词,陪你一起在故事中学习。� 愿这一集,带你回望自己的名字,重新思考它所隐藏的力量与意义。� 行动呼吁 (CTA):如果这一集触动了你,欢迎 screenshot 分享到 IG story,tag 我 @flywithlily,告诉我:� 你的名字背后有什么故事呢?我的网站是flywithliliy.com,可以在那里参与我的早起和邮件社群,或下载30天离开舒适圈挑战!

WBBM Newsradio's 4:30PM News To Go
Cook County Health teams up with CTA to set up Narcan vending machines at train stations

WBBM Newsradio's 4:30PM News To Go

Play Episode Listen Later Sep 15, 2025 1:04


As you enter CTA train stations this week, you'll now notice Naloxone, or Narcan, vending machines at some of them.

El Larguero
El Larguero a las 00.00 | El Sanedrín Ilustrado se quita el sombrero con la Selección y David Ferrer se sincera antes de la Copa Davis

El Larguero

Play Episode Listen Later Sep 13, 2025 52:07


Ramón Besa y Manuel Jabois pone en valor lo conseguido por la España de De la Fuente y la de Sergio Scariolo, además de mostrar sus reticencias respecto a la gestión de la vuelta al Camp Nou del Barça y con las explicaciones del CTA de las jugadas polémicas. También hablamos con el seleccionador español David Ferrer, que ha explicado su difícil selección para la eliminatoria de la Copa Davis que arranca este sábado: sin Carlos Alcaraz, sin Alejandro Davidovich y sin Marcel Granollers.

El Partidazo de COPE
11 SEP 2025 | EL PARTIDAZO DE COPE

El Partidazo de COPE

Play Episode Listen Later Sep 12, 2025 127:53


El Athletic podrá inscribir a Laporte. Las explicaciones del CTA de las jugadas polémicas. El Camp Nou. Entrevista a de la Morena. La Vuelta a España. Tenis. Motor. The Americans.

El Primer Palo
El Primer Palo (11/09/2025): Comentario de Juanma; las reuniones del CTA

El Primer Palo

Play Episode Listen Later Sep 12, 2025 9:41


Juanma Rodríguez le dedica su comentario al CTA

The Compete Mentality
Long Term Goals

The Compete Mentality

Play Episode Listen Later Sep 11, 2025 9:14


Mindset Coach and Baseball Trainer for CTA, Damon Foreman, talks about the importance of having long term goals!

Herrera en COPE
10:00H | 11 SEP 2025 | Herrera en COPE

Herrera en COPE

Play Episode Listen Later Sep 11, 2025 60:00


Se investiga un ataque con drones en Polonia, con informaciones que apuntan a un posible ataque ruso a un centro logístico para Ucrania, lo que aumenta la tensión. Luis Villablanca informa desde Lublin, cerca de la frontera. El FBI pide colaboración ciudadana para encontrar al asesino de Charlie Kirk, conocido activista político. Se estabiliza un incendio en Benalmádena (Málaga), que obligó a evacuar viviendas; los vecinos ya regresan a sus casas. La Vuelta a España ha recortado la contrarreloj en Valladolid por protestas pro-Palestina. El Equipo ciclista Israel Premier Tech participa en la Vuelta sin sanciones. Madrid acogerá la final de la Champions League 2027 y el CTA publicará jugadas polémicas de las primeras jornadas de liga. Andrés Temiño se proclama campeón del mundo en tiro con arco. COPE abre sus micrófonos para que los oyentes recomienden a quién seguir en redes sociales. Se mencionan creadores de contenido de cocina como Charlie Toux (Carlos Gómez), Ramón y Abraham, El ...

Content Amplified
Does your content reach the 95%?

Content Amplified

Play Episode Listen Later Sep 11, 2025 20:26


Send us a textIn this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent. What you'll learn in this episode:How to design weekly programs one or two people can ship on time, every time. A simple newsletter play: handwritten notes to 10,000 subscribers that build trust and spark replies. A low-friction CTA that works: open Friday demos with minimal ops and maximum connection. How to storyboard in Figma so creative ideas get approved, produced, and remembered. Turning retro video game parodies into a conference booth that looks custom-built. When to entertain, when to educate, and how to align your voice with what your audience expects.

El Larguero
El Sanedrín | "Lo hago mal y digo que mi ordenador se ha equivocado...": bastan unos segundos para que Iturralde "explote" contra el vídeo del CTA

El Larguero

Play Episode Listen Later Sep 11, 2025 69:04


El exárbitro valora la autocrítica por parte del CTA en esta nueva era del arbitraje español

Stories From Women Who Walk
60 Seconds for Wednesdays on Whidbey: What Might It Feel Like to Speak Your Truth & Help the World?

Stories From Women Who Walk

Play Episode Listen Later Sep 10, 2025 2:56


Hello to you listening in Cartegena, Columbia, South America!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.Perhaps like me you have walked a long road to find out how to use your voice to shine a light into the world that would be vastly incomplete without you. Perhaps you might still feel self-conscious about using the power of your voice.Hear me when I say this: it's your time! You did not come to Earth to be quiet. Set aside your limiting beliefs. They are of no use to you! The world needs what you have to give. If what you have to give is a cup of water would you deny it to a world that is thirsty? Of course not!The more you get to the heart of your message and the message of your heart the more likely it is that you will speak your truth, live your truth, and the world will be less thirsty.CTA: You can always read another "How To" book; but how much more fun, engaging and memorable would it be if you and I could chat about how you can get to the heart of your message to connect with, engage and influence your audience. If you are curious  email me at Quarter Moon Story Arts  to set up a Discovery Chat. Let's get to the heart of your message!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Services, arrange a no-obligation Discovery Call, and stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved.  If you found this podcast episode helpful, please consider sharing and attributing it to Diane Wyzga of Stories From Women Who Walk podcast with a link back to the original source.

Etsy Entrepreneur's Podcast
This 10 Minute Etsy SEO Routine WILL Put You on Page 1

Etsy Entrepreneur's Podcast

Play Episode Listen Later Sep 9, 2025 12:50


Here's my daily 10-minute Etsy SEO routine to climb search results fast and turn views into sales. I walk through exactly how I pick underperforming listings, when to duplicate vs. edit, how I find demand-backed keywords, and the exact description structure that feeds Etsy's algorithm (and AI Overviews). I also show what great photos/video look like, how to write alt text that actually helps, and the “special sauce” value add-ons that make your listing beat competitors—without racing to the bottom on price.   What you'll learn (quick skim): • Strategy overview: how winners use small, consistent daily actions • Existing listings: identify >6-month low-traffic products to fix first • Age rule: when to duplicate + delete vs. refresh in place • Keyword research: demand checks (Allora/E-rank/EverBee), long-tails first in titles & full tag coverage • Descriptions that rank: keyword-rich opener, benefits, specs, internal links, CTA (with a plug-and-play prompt) • Images & video: click-worthy cover, clear angles, fast product demo, proper alt text • Value bombs: bonuses with dollar value, social proof, positioning, and premium pricing strategies   Perfect for: Etsy sellers who want a repeatable, fast routine to earn more impressions, clicks, and conversions—without guesswork.   #EtsySEO #EtsySeller #EtsyTips #SellOnEtsy #SEO     Grow faster than 99% of Etsy shops

Strut It with Elizabeth Marberry
This ChatGPT Prompt Will Transform Your Instagram Bio (and Attract More Followers) - Part 1

Strut It with Elizabeth Marberry

Play Episode Listen Later Sep 8, 2025 23:48


If you've ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we're diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond).I'm teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I'll also introduce you to the CRIT framework from Jeff Woods (author of The AI-Driven Leader) so you can get better, smarter results from your AI prompts every single time.You'll hear how to use clear messaging, credibility lines, and strong calls-to-action in your bio, plus the exact prompt you can copy, paste, and run with this week. And stick around, because this series builds step by step, with a powerful guest interview to close it out.What You'll Learn in This Episode[00:27] Why this five-part AI series will be a game-changer for your Instagram marketing[02:02] Why optimizing your Instagram bio is the first step to client attraction[03:22] The big-picture vision for using AI in your business (and a sneak peek of Jeff Woods' guest interview)[05:14] Why you won't be replaced by AI—but you could be replaced by someone who uses it strategically[07:29] How to optimize your profile step-by-step: photo, username, bio lines, and CTA[09:56] A real client example: turning “expert jargon” into language ideal clients actually understand[13:35] The credibility line and why social proof belongs in your bio[15:29] Why your call-to-action needs to align with your customer journey[16:46] Behind-the-scenes audit: how one makeup artist's new bio led to 10 leads in 6 hours[18:37] The CRIT framework (context, role, interview, task) and how to use it with AI tools[20:58] A plug-and-play ChatGPT prompt for writing a high-converting Instagram bio[21:54] Why you are the thought leader and AI is your thought partner (not the other way around)Free ResourceGrab your Instagram Visibility Jumpstart KitGet an Instagram AuditWant my eyes on your Instagram? I'm now offering 90-minute Instagram Audits where I help you optimize your bio, content strategy, and next steps. DM me on Instagram to learn more.CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Branding Momentum with Veronica Di Polo
Keep Cash Moving at 60% for Solo Service Pros

Branding Momentum with Veronica Di Polo

Play Episode Listen Later Sep 4, 2025 11:46 Transcription Available


You do not need a grind. You need a low energy marketing plan that keeps cash moving when you are at sixty percent.   This is Branding Momentum, I'm Veronica Di Polo and I walk you through a simple weekly schedule for a solo service business that still sells. One podcast. One YouTube mirror.    Three to four emails with one clear CTA. I also show a 2025 move to skip the discovery call with a 15-minute Decision Demo so you book clients fast. We finish with a clean one page proposal alternative you can use the same day.   This is a solopreneur routine that creates momentum, proof over promises, and helps you get clients without burnout.   _______________________

Casting The Pod with Adam Schaeuble
585: One Simple Offer Strategy for consistent $5k-$10k months.

Casting The Pod with Adam Schaeuble

Play Episode Listen Later Sep 2, 2025 38:30


In this episode I unpack ONE simple offer that can be used to generate consistent $5,000-$10,000 months. I go through: Offer details Pricing How to create offer awareness Content strategy CTA strategy Growing pains to watch out for Important KPI to track Next logical step   Links mentioned in this episode: Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news   *********************