Podcasts about CTA

Send a textIn this quick-tip episode of The Private Practice Survival Guide, Brandon Siegel breaks down three practical ways to improve your direct mail results by sharpening one thing most campaigns get wrong: the call to action (CTA). He explains what a CTA actually is, why clarity beats cleverness, and how to structure a single, bold next step your audience can understand in five seconds or less.You'll learn how to reduce friction (so people can act fast), how to use urgency without sounding gimmicky, and how to align your direct mail CTA with a mobile-optimized landing page experience that converts. Brandon also walks through a standout case study: a clinic that used a retention-based Hawaii vacation incentive to attract and hire five physical therapists in 180 days—showing how lifestyle-driven CTAs can outperform cash bonuses when they reflect culture, values, and long-term commitment.If you want higher ROI from direct mail—whether you're recruiting, generating leads, or filling schedules—this episode provides a simple CTA checklist you can apply immediately, plus a clear action step to audit your last campaign and upgrade what happens next.Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

En Puerto Rico hay fiebre con los relojes de lujo… pero la mayoría compra mal. En este episodio me siento con Ricardo “Rick” de Rick Watches (Joyería Montepiedad en Bayamón) para hablar claro del mundo de Rolex, Omega, Tudor, Cartier y el mercado de reventa en PR: qué comprar según tu ingreso, por qué un reloj puede ser “inversión en ti”, cómo evitar estafas/fakes y por qué NO vale la pena financiar un reloj.Hablamos de:Relojes para empezar (Tissot) y próximos pasos (Tudor/Omega)Cuándo hace sentido un Rolex y qué mirar antes de comprarRed flags de un reloj fake (tornillos, corona, bisel, detalles)Qué reloj brega mejor para PR (stainless steel)Caso TraxNYC y lecciones de reputación en la industria

Hoy me siento con el cardiólogo Dr. Paco Lefebre para hablar claro: por qué nos “acostumbramos” a estar enfermos, qué pesa más (genética vs. estilo de vida), cómo prevenir con 15–20 min de caminata al día, qué hay realmente con el alcohol, los vapes, las dietas “trending”, los GLP-1 (Ozempic/Wegovy/Mounjaro), el CrossFit, correr largas distancias y si el café es bueno o malo para el corazón.Si este episodio te sirve, compártelo con tu corillo y deja tus preguntas en los comentarios.— Gracias a Fuse Telecom por el internet estable de cada grabación.— Invitado: Dr. Paco Lefebre (cardiología clínica, PR).— Host: Don Juan del Campo | Café en Mano Podcast.⚠️ Descargo: Este contenido es educativo y no sustituye consejo médico. Consulta a tu profesional de salud.Capítulos (YouTube)00:00 Intro, quién es el Dr. Paco y por qué cardiología02:15 ¿Cuántos cardiólogos quedan en PR y por qué la espera es larga?04:40 ¿Por qué la gente visita al cardiólogo? Síntomas y prevención07:55 “Normalizamos estar enfermos”: pastillas vs. hábitos10:40 Genética vs. estilo de vida (qué pesa más)14:07 Cada vez llegan pacientes más jóvenes17:10 Cultura, estrés, comida fácil y sedentarismo19:50 Alcohol en PR, vapes vs. cigarrillo y riesgo cardiovascular22:45 ¿De verdad “dos copas de vino” son buenas?25:10 Nutrición: nueva pirámide, dieta mediterránea y el enemigo #1 (azúcar)28:55 Ayuno intermitente, dietas de moda y carbohidratos32:20 GLP-1 (Ozempic/Wegovy/Mounjaro): qué son y para quién37:02 Efectos secundarios, beneficios y por qué no es “magic pill”40:20 Placebo, saunas, cold plunges y recuperación44:18 CrossFit, comunidad, lesiones y cómo escalar entrenos47:30 Correr largas distancias vs. caminar diario50:10 Café y corazón: ¿cuántas tazas al día?53:20 Energy drinks, azúcar escondida y hábitos diarios56:10 Cierre, CTA y cómo contactar al doctor

Dear Humans, Donald Trump's polls are collapsing across the board, and Harry Enten came in with the numbers like a man holding a toilet brush. Every major pollster is showing second-term lows, and the big headline is simple: he's doing worse now than he was at the same point in term one, and independents are abandoning him even harder. On today's episode of The God Show, Jesus and I walked through the data and why it's getting so much worse. We also covered: The "no floor" problem and how Trump's second term is now polling worse than his first Independents collapsing on him, and why losing the center means you lose everything God returning from vacation and immediately failing to actually rest, because of course A quick recap of the "Pam Bondi day" insanity and why the lies just keep multiplying A clip that goes straight for the throat on ICE and the masked paramilitary reality of what's happening right now The Gavin Newsom discourse and why people are not obligated to accept a corporate anointed candidate How the "big tent" always somehow excludes the left while tolerating near-Republicans The depressing midterm crystal-ball thread and why despair is spreading even among the most engaged people Notification chaos: missing live alerts, spam filters, and why you may need to set your own daily 2 p.m. alarm A rapid-fire CTA lesson from Jesus on actually telling people what to do, plainly Ben Palmer (Illegal Immigrant Report troll hero) confirmed for Thursday We will never give up. We will never move on. We will never stop speaking truth to evil. One day at a time. Love, ❤️ God PS - If this work helps you stay sharp instead of numb, an annual subscription to Letters from God is 34% off until midnight. Get 34% off for 1 year

Most business owners are barely scratching the surface of AI — and it's costing them speed, clarity, and competitive advantage. If you're using AI to: "Write me an email." "Create 5 social posts." "Give me some ideas." You're driving a Ferrari at 25 mph. In this episode of SoTellUs Time, Trevor and Troy Howard break down how to stop using AI like a search engine and start using it like a strategic execution partner. This is not about better prompts. It's about Prompt Stacking — the method that turns AI into your marketing department, project manager, operations assistant, and execution engine.

El Girona venció justamente al Barcelona, que atraviesa un momento crítico tras tres derrotas clave, esperando la recuperación de Rafinha y Pedri. El Barça aún aspira a Liga, Copa y Champions. El arbitraje genera intenso debate, con quejas del Barcelona por posible negligencia del CTA a favor del Real Madrid, planteándose acciones legales; oyentes critican al Barça, aludiendo al "caso Negreira". En Champions, el Real Madrid se mide al Benfica. Mourinho desea eliminar al Madrid, pese a desear éxito a Arbeloa. Mbappé, recuperado, podría jugar. El Madrid, favorito, busca evitar errores previos. Camavinga, autocrítico, prefiere el puesto de "6" pero admite que debe mejorar. Un incendio en Manyeu, Usona (Barcelona) dejó cinco muertos y cuatro heridos leves.

Entre 0,05€ por cada 1000 hasta 0,50€ en USA y algunos sectores y públicos. Ya dio bonus hace añosEstá bien pero siempre CTA a tu newsletter de venta.Conviértete en un supporter de este podcast: https://www.spreaker.com/podcast/el-podcast-de-instagram--3205753/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Marc Ciria: "Con Soto Grado, Fran Soto en el CTA y Louzán en la RFEF, tenemos el pack perfecto para que el Barça no gane nada"

Long threads and overloaded inboxes punish curiosity. The Five‑Word Test gives listeners a single, repeatable micro‑reply they can send to any thread to learn a lot with almost no effort. In this 120–200 word episode Sarah opens with a vivid 20s vignette where a five‑word reply (“Love that—coffee Sun or Sat?”) converted an ambiguous chat into a clear next step. Then she teaches the Test: three five‑word patterns (Mirror‑Warm, Window‑Nudge, Safety‑Soft) with exact word-for-word examples for text, voice‑note caption, and profile pin; timing rules for when to deploy (first reply, mid-thread drag, post-silence); neurodivergent and cultural swaps; and a simple 3‑thread micro‑experiment so listeners can try one pattern three times and log a single metric (next‑step clarity yes/no). The episode models two reads so listeners hear cadence and provides an explicit subscribe CTA in Sarah's voice and the sign‑off: Stay curious.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

People often default to ghosting, hard declines, or overcommitted promises when they actually mean 'maybe'—and that friction costs dignity and future options. This 120–200 word episode teaches the Soft‑Yes: a short, privacy‑safe ritual to hold interest without misleading. Listeners learn three clear moves—Affirm ( acknowledge interest ), Condition ( name the limiting factor or timing ), and Recalibrate ( offer what 'maybe' concretely means and a reopen cue )—plus exact delivery lanes for text, voice, and in‑person moments. Sarah models warm tone and micro‑pauses, offers cultural and neurodivergent phrasing swaps, and includes a safety note for power‑imbalanced situations. The episode ends with a 3‑thread micro‑experiment: use one Soft‑Yes pattern across three threads this week and log clarity, reopen rate, and energy saved. Close is a practiced rehearsal prompt in Sarah's voice, an explicit subscribe CTA aligned with the show, and the signature sign‑off: Stay curious.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

Profiles are visual gatekeepers; a small, intentional set of photos can attract the right people and reduce wasted messages while protecting privacy. This episode teaches the Photo Funnel (Role, Rhythm, Realness, Reach) and includes two fully worked examples—each with an image description, an exact caption, and alt‑text—to model real choices. A 30–45s listener micro‑story shows how one tiny change shifted match quality, adding emotional resonance. The episode also runs a tight privacy checklist (no home interiors, avoid geotags, skip exact routines), a one‑sentence legal/safety note about doxxing/stalking, and quick swaps for neurodivergent and accessibility needs. Listeners are directed to a downloadable one‑page Photo Funnel checklist and three alt‑text templates in the episode notes. Practical, inclusive (relationship styles, mobility differences, cultural variance) and action‑oriented, this episode leaves listeners with one rehearsal prompt and a clear subscribe CTA in Sarah's warm voice.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

El ‘Centro de tratamiento de adicciones' (CTA) de Leganés, una vez recuperada su plantilla, estima que tratará a 420 pacientes al mes; este número es tres veces más de los que se podían tratar durante los años en los que el centro estuvo infradotado y carente de personal. 

Cancelling plans happens to everyone, yet many cancellations leave the other person confused, hurt, or ghosted. This 120–200 word episode equips listeners with a short, repeatable Cancel with Care ritual: Name the Cancel (brief, honest reason), Offer a Repair (calendar or low-effort alternative), and Protect the Boundary (privacy-safe closure if needed). Sarah models three tone‑matched scripts (gentle defer, quick logistical swap, and final graceful close), timing rules for same-day vs. scheduled cancellations, and language to use when safety or power dynamics make a soft close risky. The episode includes neurodivergent and cultural phrasing swaps, two voiced examples to hear pacing, and a 3‑thread micro‑experiment: try the ritual across three cancellations this week and log dignity preserved, reopen rate, and energy saved. Close is a warm rehearsal prompt in Sarah's voice with an explicit subscribe CTA and the signature sign‑off: Stay curious.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

Top Story: Launch emails that convert https://blog.bookbaby.com/how-to-promote-your-book/book-promotion/high-converting-author-newsletter-examples If you think you're bad at email newsletters, you're not alone, says BookBaby. Many don't seem to know what to say, or when to say it, which often leads to not sending at all, even when they're launching a new book. "Before we get into the examples, it's worth knowing why these [book launch] newsletters convert," says BookBaby. "No matter your genre, [effective book launch] newsletters have five things in common." The first is a reason to open the email; that means a strong, relevant subject line. Once opened, it answers the reader's question of "What's in it for me?" It should help them, give them a sneak peek, or give them something useful. Next, be authentic. Write like an author, not a marketer. "You create deeper connections with your readers by wrapping their hopes, pain, and questions into the narrative and share how your book fits in." Then, give them just the relevant links to your upcoming launch or pre-order, plus maybe a timely link to your most popular series or seasonal promotion they can buy now. The last thing these successful launch emails have is timing; An email newsletter is perfect for teasing your upcoming launch, but don't forget that additional emails are good on launch day, not to mention follow-up emails with bonuses or reminders. Not everyone clicks (or even sees) your first email. BookBaby's simplest example doesn't overthink things. "The subject line can be as simple as 'Preorders open,' while the email body includes a brief story about why you wrote the book. Highlight the benefit to the reader and include the preorder link." If you're featuring limited time bonuses for early buyers or pre-orders, add that, too. Finally, a call-to-action (CTA) suggests that they "Preorder now in your preferred format." Because it's an email, you can includes a P.S., too, with a last-minute reason to purchase, like telling them why they'll enjoy your novel, or fixing a pain point for non-fiction. "This speaks directly to your reader while giving them a simple path to purchase."    Trixie Silvertale is here! https://trixiesilvertale.com/

Come Plan Spring in The MembershipAi Overview Class Feb 23rd We cut through offer overload and show how simplicity sells. Clear positioning, outcome‑driven language, and guided booking paths turn browsers into buyers while minis become entry points, not the main event.• why too many session types confuse buyers• how to position a primary offer clients remember• why minis should be an entry point, not the product• renaming offers around experience and outcome• building a clear booking path with one CTA• using education to reduce decision fatigue• choosing offers that fit life and income goals• when to cut underperforming offers without guiltJoin us for Spring Planning: one hour a morning on Feb 24, 25, 26. Plus, the AI Overview Class on Feb 23. If you're struggling to book spring, join the membership and bring your questions!My Instagram + My Membership

Choosing where to meet is a subtle tool: the right place reveals tempo, values, and comfort faster than small talk. This 120–200 word episode teaches a short Venue Signals ritual: three diagnostic venue archetypes (Public‑Lively to test social ease, Neutral‑Calm to reveal conversational rhythm, Collaborator‑Creative to surface cooperation and curiosity), why each reveals different signals, and three copy‑ready, privacy‑safe invites tailored to each lane. Sarah models exact one‑line openings and a short follow‑up calibration for nervous or neurodivergent listeners, explains safety and privacy guardrails (no home details, neutral calendar titles, friend‑check tactics), and offers a simple 3‑date micro‑experiment: propose one venue type across three matches this week and log one clear metric—percent of meetings that produced a usable next‑step. The episode closes with a warm rehearsal prompt in Sarah's voice, an explicit subscribe CTA, and the signature sign‑off: Stay curious.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

Favour Obasi-ike, MBA, MS delves into the intricacies of social media marketing, with a special focus on hacking the Instagram and TikTok algorithms. Favour shares valuable insights on how to gain maximum visibility and grow your business by understanding the underlying mechanics of these platforms. The episode covers the importance of creating engaging content, the power of a strong call to action, and the strategic use of social media analytics. Favour also introduces a powerful tool called "Sort Feed" for analyzing content performance and provides a live demonstration of how to leverage it for your own business. This episode is packed with actionable tips and strategies for anyone looking to up their social media game in 2026.Book SEO Services | Quick Links for Social Business>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book SEO Services with Favour Obasi-ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksLearning TopicsUnderstanding Social Media Algorithms: Learn the difference between social media platforms and search engines, and how to leverage their APIs for growth.Content Strategy: Discover how to create content that resonates with your audience and encourages engagement.The Power of Call to Action (CTA): Understand the importance of a clear and compelling CTA in driving user action.Leveraging Social Media Analytics: Learn how to use tools like "Sort Feed" to analyze content performance and gain a competitive edge.The Psychology of Social Media: Explore the psychological principles behind effective social media marketing, including the use of color and emotional triggers.Cross-Platform Promotion: Discover how to increase the visibility of your social media content by embedding it on your website.Episode Timestamps[00:00 - 02:00] Introduction to the topic: Social Media Marketing, Instagram and TikTok algorithm hacks.[02:00 - 04:10] Introduction to the "Sort Feed" tool for analyzing Instagram and TikTok content.[08:02 - 10:13] The difference between social media platforms and search engines.[20:05 - 25:15] Analysis of a viral post and the importance of a strong CTA.[40:08 - 46:22] The power of comments and engagement in boosting visibility.[53:01 - 58:24] How to embed social media posts on your website to increase reach.[58:08 - 58:24] The psychology of color in marketing.[01:15:11 - 01:16:52] Recap and key takeaways.Frequently Asked Questions (FAQs)Q: What is "Sort Feed" and how can it help my business?A: Sort Feed is a Google Chrome Extension tool that allows you to sort and analyze Instagram and TikTok content by various metrics such as likes, comments, and views. It can help you understand what content is performing well in your industry, identify trends, and gain insights to inform your own content strategy.Q: Should I focus on creating content for the algorithm or for my audience?A: While it's important to understand the algorithm, the primary focus should always be on creating valuable and engaging content for your audience. By building a strong connection with your followers, you will naturally see better results in the long run.Q: How can I increase the visibility of my social media posts?A: One effective strategy is to embed your social media posts on your website or blog. This can help you reach a wider audience and drive more traffic to your social media profiles.Q: What is the most important element of a social media post?A: A clear and compelling call to action (CTA) is one of the most important elements of a social media post. It tells your audience what you want them to do next, whether it's to like, comment, share, or visit your website.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If your outbound is getting ignored, it's not your reps, it's the volume-over-value playbook. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why traditional cold outreach is failing and how owned media can transform your outbound from extractive spam into contextual, value-first conversations that actually get responses. Jason's core point is blunt: AI has flooded inboxes, trust is at an all-time low, and "Can I grab 15 minutes?" reads as extractive instead of helpful. The numbers back this up. Most B2B buyers receive 20-50 outbound emails per day, and there's zero differentiation between them. Our sensors for AI-generated outreach are sharper than ever, which means prospects tune out before they even finish reading. The real cost to your business? SDR burnout, wasted resources, and eroded brand trust. When you're sending volume over value, pipeline becomes a numbers game instead of a game of generating quality, value-first relationships. And that "Can I grab 15 minutes?" CTA puts the burden on prospects to figure out if you're even relevant, it's extractive, not value-driven. The alternative is contextual outreach powered by owned media. Instead of leading with "we have a solution that we think is relevant to you," you lead with "we created a piece of content that we think is relevant to you because we know it's relevant to all the other prospects and personas we're interviewing on our podcast. Curious to know what you think." Here's how it works: build a piece of content IP (podcast, newsletter, YouTube series) with a clear point of view, co-designed with sales around real buyer challenges. Then lead outbound with relevant insights before you ever ask for time. That's the difference between cold and contextual outreach. Cold is a stranger asking for a prospect's time. Contextual is when you're perceived as an informed peer offering relevant insights to your target audience. Owned media used this way gives you credibility and gives value before the ask. And the results speak for themselves: traditional cold outbound rates hover around 2% on a good day. Contextual outreach using owned media can see outbound reply rates go as high as 10-15% and the replies are more substantive than "I'm not interested." They're often "thank you for showing me this content, let's stay in touch." Over 3-12 months, this approach creates a compounding effect: higher reply rates mean more at-bats, warm outreach converts better than cold, and prospects who don't reply now might reach out later because you started the relationship from a position of value rather than an ask. If your outbound program feels broken, this episode is a practical reset on how to use owned media to build credibility first and pipeline second and avoid the extractive playbook that's killing response rates. Chapter Markers 00:00 - Introduction: Why traditional cold outreach is dying 01:00 - The inbox overload problem (20-50 emails/day) 02:00 - What "Can I grab 15 minutes?" really says to prospects 03:00 - The owned media alternative: content IP that demonstrates POV 04:00 - How to align sales + marketing around contextual outreach 05:00 - Results you can expect: 2% vs 10-15% reply rates 06:00 - The compounding effect of value-first relationships Useful Links Connect with Jason Bradwell on LinkedIn Explore B2B Better website and the Pipe Dream podcast 

AI isn't replacing sales reps—it's turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting. Download the Guide: The Ultimate Three Part Outbound System to accelerate your path to President's Club

In this Ask Me Anything episode, Ryan Michler and Kipp Sorensen tackle real-world questions from men across the globe. They discuss staying on the path after divorce, resisting the urge to chase new systems, and why consistency matters more than quick results. The conversation dives into parenting sons and daughters, raising boys through real-world apprenticeship, navigating estranged relationships with adult children, and how emotional regulation shapes leadership and influence. From fitness and fatherhood to boundaries, patience, and embodiment, this episode offers grounded wisdom for men committed to growth. SHOW HIGHLIGHTS 00:00 - Weekend banter and life updates 03:35 - Systems after divorce and consistency 14:12 - Predictions, expectations, and relationships 21:26 - Taking young children into the outdoors 29:29 - Connecting with daughters as a father 35:55 - Teaching young men leadership and decisions 42:46 - Estrangement from children and self-leadership 51:48 - Men's Forge event announcement and CTA   Battle Planners: Pick yours up today! Order Ryan's new book, The Masculinity Manifesto. For more information on the Iron Council brotherhood. Want maximum health, wealth, relationships, and abundance in your life? Sign up for our free course, 30 Days to Battle Ready

Mayor Brandon Johnson issued an executive order directing Chicago Police to investigate alleged crimes by federal immigration agents and refer them for potential prosecution. This is the mayor's most pointed order yet, but does it actually have any teeth? Host Jacoby Cochran and executive producer Simone Alicea dig into it. Plus, they talk about a new interview with CTA's interim chief and Chicago's snowplow naming contest.Make sure you take our audience survey — and be entered to win a $100 gift card!Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.Follow us @citycastchicagoYou can also text us or leave a voicemail at: 773 780-0246Learn more about the sponsors of this Feb. 3 episode: League of Chicago Theatres Chicago Restaurant Week Paramount Theatre Museum of Contemporary Photography Chicago Architecture Center Become a member of City Cast Chicago.Interested in advertising with City Cast? Find more info HERE

Add the CTA before the copy: End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What does it take to run multiple companies and build £30 million in property, without losing your mind? In this episode, architect and developer Ben Richards returns to share what's really changed since his last viral interview. You'll hear what's working, what's not, and the hidden lessons most architects never get to learn. Ben lifts the hood on how he structured his practice to run without him, and the price he's paid for that freedom. He also shares the real risk of juggling multiple businesses and what most architects get wrong when trying to become developers. If you think becoming an "architect-developer" is the dream, this episode is your wake-up call. On this episode, you'll discover: Why the way you hire might be the reason you can't grow The "cleanest" business model no one talks about in architecture How top architects are solving more than just design problems Tune in—you'll see your practice differently. To learn more about Ben, visit his website: https://xpproperty.co.uk/

Katy Kaminski joins us to assess the early signals shaping markets in 2026. The conversation explores the resurgence of commodity trends, the role of volatility estimation, and why diversification across markets and speeds matters more than ever. Drawing on new research, they examine dispersion within the CTA universe, the limits of replication, and how volatility targeting quietly determines outcomes. From precious metals to currencies, from crisis alpha to geopolitical risk, this episode offers a grounded look at why trend following thrives during disruption and why regime change remains its natural habitat.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Katy on LinkedIn.Episode TimeStamps:00:00 - Introduction to the Systematic Investor Series00:39 - Weather disruptions and market perspective02:31 - Precious metals and extreme commodity moves04:28 - Gold, central banks, and monetary regime shifts07:43 - Replication versus full CTA diversification09:47 - Liquidity differences across metals12:03 - Metals leading trend performance in 202615:01 - Multi-sector trends and diversification benefits20:13 - Media attention and the return of trend following23:29 - Research insights on speed and dispersion31:44 - Trend speed and timing tradeoffs40:59 - Market concentration and narrow universes43:19 - Volatility estimation as a hidden...

Hey Fam! Today I'm talking about a skill that most people skip... and that's a BIG mistake. This is Fonzi BTW hijacking the show

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Why has tom given himself a challenge... clearly not enough work to be done... Dan has a little bit of typical angry advice on CTA's for coaches right now & Tom just had to tease dan with the Class structure from... ROWBOTS If you want to work with me in ANY WAY... 121, Group, Free Stuff The links are below. S tay Connected: ✅ Subscribe for weekly fitness news and coaching education.

Full YouTube Episode Here Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subject lines, openers, tone, and CTA mistakes, crowns a single winning email, then rewrites it live using her Problem Prompter framework to show how sellers can stop pitching and start booking meetings with C-suite buyers. Over the last 12 to 16 weeks, we've been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles. https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube

In this episode of The Speed of Culture, Matt Britton sits down with Melissa Harrison, Vice President of Marketing and Communications at the Consumer Technology Association (CTA), live from CES 2026 in Las Vegas. Melissa breaks down how CES grew from a gadget showcase into a cross-industry business hub where enterprise innovation, media, creators, and global partnerships collide. They explore what it takes to build a 13-venue event at this scale, how CTA markets a two-sided marketplace of attendees and exhibitors, the rise of the creator economy at CES, and why AI at CES 2026 marks a turning point from theory to real-world application.Follow Suzy on Twitter: @AskSuzyBizFollow Melissa Harrison on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

If you've ever wondered why some leaders instantly connect and inspire while others struggle to be heard, this episode breaks it down. Dr. Danny Brassell shares how storytelling becomes a leadership requirement and a growth engine that converts audiences into clients. Danny's path includes pivots from journalism to teaching to speaking, a painful financial loss that reshaped his worldview, and a repeatable framework for building talks that drive real results.  You'll also hear why vulnerability builds trust, why reading is a competitive advantage in a distracted world, and how to move from applause to measurable ROI. What you'll learn Why storytelling isn't optional for leaders—it's the bridge to trust, influence, and action. How to turn failure into connection (and why audiences relate more to your losses than your wins). The difference between good presenters (who tell stories) and excellent presenters (who tell stories with intention). A practical method for building a personal "story bank" you can pull from anytime. How to design talks that move the needle, not just "get applause." Danny's 5Cs framework for building talks that convert. Why deep reading is a competitive advantage—and how to use your phone to support learning instead of draining attention. How to manage stage fright by naming it and turning discomfort into connection. A simple weekly habit system that creates momentum across your life (Danny's "7 F's"). Key Topics & Timestamps  00:01 – Intro: why storytelling is a leadership requirement 02:18 – Danny's "Pivots" story: journalism → teaching → speaking 05:13 – Shame, vulnerability, and telling the "messy" parts 06:35 – The 2005 real estate seminar scam: losing everything and what it taught him 11:05 – The "story bank" exercise: triggers → themes → intentional stories 14:59 – Relatable stories vs. impressive stories (Everest vs. first grade) 16:25 – Speaking as the fastest way to grow a business (applause vs. next steps) 21:05 – The 5Cs framework: Clarity, Connect, Content, Call to Action, Close 26:57 – Stage fright: embrace the weakness, say it out loud, keep going 35:57 – Reading as competitive advantage + how leaders train attention 48:44 – Misfits, unconventional thinkers, and what school often misses 57:06 – Pre-week planning + Danny's "7 F's" goal categories 1:09:38 – "Intentionally curious" + building a life around better questions 1:10:09 – Free resource: Danny's Story Blueprint + the power of one clear CTA 1:11:52 – Closing: "Stay curious." Danny's Most Actionable Frameworks 1) The "Story Bank" Exercise (Danny's process) Write down story triggers for 60 minutes (hundreds of quick moments). For each, label the message: perseverance, loyalty, awareness, humility, etc. Use stories by intention—to generate a specific emotion and outcome. 2) Applause vs. ROI Danny's measurement of speaking success: How many people took the next step? Examples of "next steps": Subscribe / follow / opt-in (unpaid) Book a consult / buy a product / join a program (paid) 3) The 5Cs Process (Danny's talk-building blueprint) Clarity: Who is the audience? What problem do you solve? Connect: In the first 5 minutes, "RAP" Relatable (I'm like you) Authority (I solved it) Purpose (I'm here to help you) Content: Teach meaningfully (serve the audience) Call to Action: One clear next step Close: Emotional finish people remember 4) Audience Motivation (Income / Freedom / Impact) "20-year-olds" → income "40-year-olds" → freedom "60-year-olds" → impact Notable Moments & Soundbites "Good presenters tell stories. Excellent presenters tell stories with intention." "We want to move hearts—but we also want to move the needle." "The first five minutes are everything." "You don't need artificial intelligence—you need authentic intelligence." "You no longer have to know the answer. It's more important to ask the right question." "Stay curious."   YouTube: https://www.youtube.com/@Businessfinanceandsoul 

03:17 Gestalt nedir beyin kararları nasıl verir04:07 Yakınlık ilkesi web sitesi ve mağaza örnekleri05:25 Benzerlik ilkesi güven ve marka algısı06:31 Tamamlama ilkesi beynin boşlukla ilişkisi07:31 Merak yaratan eksik mesajlar neden çalışır08:42 Billboard ve outdoor pazarlamada tamamlama örneği08:59 Süreklilik ilkesi göz yolu nasıl tasarlanır10:25 Şekil zemin ilişkisi CTA neden görünmez olur12:17 Psikoloji ve pazarlamada algı kısa yolları13:01 Semiha ile tasarım ve algı üzerine sohbet16:15 Gerçek projelerde Gestalt nasıl kullanılıyor17:18 Tasarımcıların en sık yaptığı Gestalt hatalarıBu bölümde sana çok temel ama çoğu markanın fark etmeden hata yaptığı bir konudan bahsediyorum: İnsanlar neden tıklıyor, neden kaçıyor?Bir web sitesine girdiğinde ya da bir reklam gördüğünde, bazen hiçbir şey yapmadan çıkarsın. Bazen de hiç planlamadığın halde tıklarsın, incelersin, hatta satın alırsın. İşte bu kararların büyük kısmı mantıkla değil, algı ile verilir. Ve bu algının arkasında Gestalt psikolojisi vardır.Gestalt İlkeleri bize şunu söyler: İnsan beyni dünyayı tek tek parçalar halinde değil, bir bütün olarak algılar. Yani kullanıcı senin sayfanda butonları, görselleri, metinleri ayrı ayrı incelemez. Beyni onları gruplayarak, tamamlayarak ve anlamlandırarak hızlıca karar verir.Bu bölümde Gestalt'ın temel prensiplerini pazarlama ve satış perspektifinden ele alıyorum. Yakınlık, benzerlik, tamamlama, süreklilik, şekil-zemin ve ortak kader gibi kavramların; web sitelerinde, reklamlarda, e-ticaret sayfalarında ve offline pazarlamada nasıl çalıştığını gerçek örneklerle anlatıyorum.Bir tasarım neden güzel olduğu halde satmaz?Bir reklam neden teknik olarak doğru ama etkisiz kalır?Neden bazı mağazalarda insanlar rahatça gezerken bazılarında hızlıca çıkmak ister?Bu soruların cevapları estetikte değil, algı yönetiminde gizlidir.Bölüm boyunca sadece dijital örneklerle sınırlı kalmıyoruz. Mağaza vitrinlerinden raf dizilimlerine, broşür tasarımlarından outdoor reklamlara kadar Gestalt İlkeleri'nin offline pazarlamada nasıl kullanılabileceğini de detaylı şekilde konuşuyoruz.Ayrıca insan psikolojisiyle pazarlamayı birleştirerek şuna odaklanıyoruz: Beyin neden düzeni sever, neden karmaşadan kaçar ve neden bazı markalara fark etmeden güvenir.Eğer web sitende dönüşümler düşükse, reklamların tıklanıyor ama satışa dönmüyorsa ya da mağazana giren müşteri karar vermekte zorlanıyorsa, sorun çoğu zaman fiyat değil, mesaj değil, ürün değil; algıdır.Bu bölüm sana şunu kazandıracak:Kullanıcıyı ikna etmeye çalışmadan nasıl yönlendirebileceğiniDaha az anlatarak nasıl daha çok sattırabileceğiniTasarımı sadece görsel değil, stratejik bir satış aracı olarak nasıl kullanacağınıBen Faruk Toprak. Türkiye'de Dijital Pazarlama Podcast'inde bu bölümde insan beyninin satın alma kararlarını nasıl verdiğini, Gestalt psikolojisi üzerinden sade, net ve uygulanabilir şekilde ele alıyoruz.Dinledikten sonra markana, web sitene ve reklamlarına bir daha aynı gözle bakamayacaksın.

From Mexican bagels to an Italian steakhouse and a “hidden” Paris-inspired bar, Crain's restaurants reporter Ally Marotti talks with host Amy Guth about a handful of new spots around Chicago. Plus: Chicago bids to host 2028 and 2032 Democratic National Conventions, CTA leader hopes to get Red Line project dispute resolved soon, local insurance startup focused on high-risk markets expands into auto and a California firm pays $31 million for Bronzeville shopping center. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Real talk for real estate agents and investors. Glennda Baker lays out the painful truth: the second you sell a property, your income stops. She breaks the “artist not operator” trap, shares the 50 percent commission rule that ends tax panic, and shows the ethical way agents can become owners without burning client trust.What you'll learnWhy selling fast keeps you broke and holding builds wealthThe 50 percent rule: 30 percent taxes, 20 percent high-yield savings, so you're always ready to buyThe ethical agent-to-investor path: expose to open market, then buy if you can beat the top bidSocial media that actually sells: proof over polish, “authentic intelligence,” and avoiding claims that land you in courtZillow, data power, and the TOS traps agents ignore—plus what to do nextChapters: 0:00–0:20 Intro payoff: “Seller always loses” concept with a 20-second story.0:20–2:30 Stakes: Agents as “artists not operators,” the identity trap, and why the best deals get sold to others.2:30–6:00 Why you regret selling: Short-term cash vs long-term compounding. Sherman Oaks townhouse story to visualize opportunity cost.6:00–10:30 Systems to avoid pain: The 50 percent rule. Where to park cash so you don't touch it. Examples with $30k commission math.10:30–16:00 Ethical agent-investor play: Expose listing to open market, then buy if you can beat the highest bid. Litigation-proof framing.16:00–22:00 Social that sells: Proof over polish, show the messy reality, why “just listed/just sold” is the death of agents.22:00–28:00 AI, authenticity, and compliance risks: Real AI means “authentic intelligence,” why claims on social can end in court.28:00–36:30 Industry power dynamics: Zillow, data control, terms-of-service risks agents ignore. Actionable next steps.36:30–41:30 Legacy play: “Buy a house for your kid” and affordability realities.Final takeaway: One-page recap: Hold more, automate savings, show proof, protect your license, buy Grandma's house. CTA to subscribe.

Ep:277) – In Conversation on CTA's Middle Way Approach Policy In this episode of In Conversation with Tibet TV, Central Tibetan Administration's spokesperson and Additional Secretary Tenzin Lekshay offers an insight on CTA's Middle Way Approach policy to resolve the Sino-Tibet conflict, its growing significance in today's geopolitical scenario, the role of Tibetans in the diaspora in advocating for freedom in Tibet.

WBBM political editor Geoff Buchholz reports on a new initiative designed to cater to the CTA's youngest passengers.

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

Why do some recruiters post content every week and still struggle to book meetings? While others quietly turn short LinkedIn videos into real sales conversations that actually close. Mike Mello has lived both sides of that question. After 10 years in staffing, Mike had built what most recruiters would call a dream run. Over 1,300 placements. More than $100 million in revenue sold. Nearly 140 contractors are billed as enterprise salespeople. Then he walked away. Not because staffing stopped working. But because buyer behaviour had changed, and most recruiters were still relying on volume instead of context. In this episode, Mike shares how he used LinkedIn video alongside outbound automation to warm up prospects before sales conversations ever happened. The insight that changed everything was simple but powerful: senior decision-makers were watching his videos quietly, building familiarity and trust long before replying to an email or taking a call. Today, Mike is the founder of Simple Side AI, where he helps staffing agencies combine content and outbound in a way that creates better conversations, shorter sales cycles, and higher-quality meetings. This conversation goes well beyond tools. It's about how buyers actually decide, why pain-point content consistently beats ROI messaging, and why most meaningful meetings don't happen on email one or two. If you're posting content but not seeing it turn into a pipeline, this episode will help you know what's missing. In this episode, you'll learn: • Why visibility now matters more than outbound volume • How LinkedIn video builds context before the first conversation • Why senior buyers watch content without ever liking or commenting • The difference between pain-point content and ROI content • Why unscripted video outperforms polished AI content • How long do outbound sequences really need to run in staffing • Why Mike's best meetings happen around email six or seven • Why sales skill still matters more than any tool or platform Episode highlights [05:40] How Mike made 1,300 placements and sold $100M before launching Simple Side AI [09:05] The LinkedIn video that changed everything and grew one account to 50 contractors [10:36] Why fear of judgement stops recruiters from posting video [12:04] The analytics that proved LinkedIn video beats cold calling [13:56] Why your best clients watch your content but never engage publicly [19:02] Why content and outbound must work together [23:11] Pain-point content vs ROI content [26:42] Why imperfect video builds more trust [43:53] The observation–problem–solution–CTA email structure [52:19] Turning video viewers into warm sales calls [56:01] Why reactivating past accounts often beats cold outreach Guest Bio Mike Mello is the founder of Simple Side AI, helping staffing agencies turn LinkedIn content and outbound automation into real sales conversations. Before launching Simple Side AI in 2024, Mike spent 10 years in staffing sales, making over 1,300 placements and selling more than $100 million in revenue. As an enterprise salesperson, he built and managed a book of nearly 140 contractors and ranked as the number two salesperson at his company following the acquisition. Mike is based in New York City. Connect Mike Mello LinkedIn: Mike Mello - https://www.linkedin.com/in/mike-mello-7884b059/ Website: Simple Side AI - https://simplesideai.com/ Mark Whitby Get your free 30-minute strategy session: recruitmentcoach.com/strategy-session LinkedIn: linkedin.com/in/mwhitby Instagram: @RecruitmentCoach

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Podcast summary of articles from the November 2025 edition of the Journal of Emergency Medicine from the American Academy of Emergency Medicine.  Topics include pediatric intussusception, d-dimer in aortic dissection, ketamine for pain control, coronary CTA, immune checkpoint inhibitors, and stellate ganglion blocks.  Guest speaker is Dr. Eric Lewis.

B2B marketing doesn't have to mean mediocre design, generic messaging, and content no one reads. In this episode of Pipe Dream, host Jason Bradwell sits down with Dmitry Shamis - former HubSpot creative leader and founder of OhSnap!, a brand systems agency helping marketers build creative that's both scalable and standout. Dmitry gets brutally honest about channels - 95% of his business comes from LinkedIn. Not just frameworks and case studies, but gardening updates and dumb kid stories. Because you want to work with people you actually like. This sparks a great discussion about the line between being human and being cringey (looking at you, banana peel LinkedIn posts). Jason throws him a hypothetical: $50K to build an audience, what do you do? Dmitry's answer: invest in brand systems. When you have templates ready, you focus on what you say, not how it looks. That's the foundation for everything else. They circle back to AI. What are we catastrophizing? The "you wrote this with AI" police. If the work is good, it's good. The real danger? People getting lazy and outsourcing their thinking. Dmitry's mantra: never outsource your thinking. His desk is covered with notebooks because side thoughts never make it into transcripts. He comes to AI with a fully baked idea - he doesn't ask it what the story is. They close with Dmitry shouting out Jess Cook at Vector for building a personality-led brand without a massive budget - a perfect blueprint for scrappy B2B teams. If you're feeling pressure to create more, post more, be everywhere, this is your reality check. The future isn't volume - it's consistent quality that resonates. Whether startup or enterprise, Dmitry's principles on brand systems and intentional content will help you build smarter operations. Expect practical advice, real talk, and a little fun along the way. Whether you're scaling a startup or running creative at an enterprise brand, this episode will help you build smarter, more sustainable content operations - and create marketing that actually moves people. 00:00 – Intro: Scaling creative without burnout 01:30 – What Dmitry learned running creative at HubSpot 03:00 – The rise of brand systems in B2B marketing 06:00 – Using AI to remove the busywork (not the thinking) 08:00 – Why most content fails (and what to do instead) 10:00 – How to make LinkedIn actually work for your brand 13:30 – Authenticity vs cringe: Finding your tone online 17:00 – Stop chasing impressions. Start tracking DMs. 21:00 – The forgotten power of adding a CTA to content 24:00 – How to stay creative with systems and structure 27:00 – AI fear factor: What should marketers *really* worry about? 30:00 – The antidote to lazy content in the AI age 33:00 – B2B brands and creators Dmitry admires 36:00 – Where to find Dmitry and more resources Connect with Jason Bradwell on LinkedIn Connect with Dmitry Shamis on LinkedIn Visit OhSnap! agency Visit The Brief Creative newsletter  What's Your Process? podcast on Spotify and Apple. More at B2B Better website and the Pipe Dream podcast

How Your About Page Can Drive Real Business GrowthYour About page is one of the most powerful — and most underutilized — pieces of your website. In this episode, Jan Touchberry breaks down what a high-converting About page actually needs to do, why most of them miss the mark, and how to rewrite yours so it connects, builds trust, and leads your ideal client to take action.If your website isn't bringing in inquiries, your About page might be part of the problem. This episode gives you a clear framework to fix it. WHAT YOU'LL LEARN:1. The Purpose Shift: From Bio → BridgeWhy the traditional “all about me” bio is outdated and ineffectiveHow to reposition your About page as a bridge between your story and your client's struggleWhy connection — not credentials — is what builds trustHow Jesus modeled presence and empathy (and what that means for your website)2. The Anatomy of an About Page That ConvertsA simple, high-performing structure you can use today:Lead with your reader, not yourselfOpen with empathy, not “Hi, I'm [Your Name].”Share your story — with restraintOnly include details that create trust and relevance.Highlight your values (and faith, if it's core to your brand)Let your convictions show up naturally, not preachy.Establish credibility with specificityReplace vague claims with concrete examples and results.End with a clear CTA (always)Make the next step obvious: book a call, view services, or download a resource.What to Cut from Your About Page (Immediately)Third-person writing (unless you're a corporate brand)Random fun facts that don't serve the clientGeneric phrases like “empowering women”Credential dumpingNo clear call-to-actionToo much backstory — focus on the turning point insteadQuick test: If you get bored reading it out loud, your reader will too.Your 30–60 Minute About Page Audit (Action Steps)Ask yourself:Does my first sentence speak directly to my ideal client?

CES 2026 Just Showed Us the Future. It's More Practical Than You Think.CES has always been part crystal ball, part carnival. But something shifted this year.I caught up with Brian Comiskey—Senior Director of Innovation and Trends at CTA and a futurist by trade—days after 148,000 people walked the Las Vegas floor. What he described wasn't the usual parade of flashy prototypes destined for tech graveyards. This was different. This was technology getting serious about actually being useful.Three mega trends defined the show: intelligent transformation, longevity, and engineering tomorrow. Fancy terms, but they translate to something concrete: AI that works, health tech that extends lives, and innovations that move us, power us, and feed us. Not technology for its own sake. Technology with a job to do.The AI conversation has matured. A year ago, generative AI was the headline—impressive demos, uncertain applications. Now the use cases are landing. Industrial AI is optimizing factory operations through digital twins. Agentic AI is handling enterprise workflows autonomously. And physical AI—robotics—is getting genuinely capable. Brian pointed to robotic vacuums that now have arms, wash floors, and mop. Not revolutionary in isolation, but symbolic of something larger: AI escaping the screen and entering the physical world.Humanoid robots took a visible leap. Companies like Sharpa and Real Hand showcased machines folding laundry, picking up papers, playing ping pong. The movement is becoming fluid, dexterous, human-like. LG even introduced a consumer-facing humanoid. We're past the novelty phase. The question now is integration—how these machines will collaborate, cowork, and coexist with humans.Then there's energy—the quiet enabler hiding behind the AI headlines.Korea Hydro Nuclear Power demonstrated small modular reactors. Next-generation nuclear that could cleanly power cities with minimal waste. A company called Flint Paper Battery showcased recyclable batteries using zinc instead of lithium and cobalt. These aren't sexy announcements. They're foundational.Brian framed it well: AI demands energy. Quantum computing demands energy. The future demands energy. Without solving that equation, everything else stalls. The good news? AI itself is being deployed for grid modernization, load balancing, and optimizing renewable cycles. The technologies aren't competing—they're converging.Quantum made the leap from theory to presence. CES launched a new area called Foundry this year, featuring innovations from D-Wave and Quantum Computing Inc. Brian still sees quantum as a 2030s defining technology, but we're in the back half of the 2020s now. The runway is shorter than we thought.His predictions for 2026: quantum goes more mainstream, humanoid robotics moves beyond enterprise into consumer markets, and space technologies start playing a bigger role in connectivity and research. The threads are weaving together.Technology conversations often drift toward dystopia—job displacement, surveillance, environmental cost. Brian sees it differently. The convergence of AI, quantum, and clean energy could push things toward something better. The pieces exist. The question is whether we assemble them wisely.CES is a snapshot. One moment in the relentless march. But this year's snapshot suggests technology is entering a phase where substance wins over spectacle.That's a future worth watching.This episode is part of the Redefining Society and Technology podcast's CES 2026 coverage. Subscribe to stay informed as technology and humanity continue to intersect.Subscribe to the Redefining Society and Technology podcast. Stay curious. Stay human.> https://www.linkedin.com/newsletters/7079849705156870144/Marco Ciappelli: https://www.marcociappelli.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Black Friday rompió récord… pero a crédito. ¿La economía está bien o estamos en “modo parche”? Hoy me siento con Carlos Feliciano (CAF Investments) para aterrizar lo que está pasando: empleo, consumo, vivienda en PR, BNPL (Klarna/Affirm), 401K, IA (NVIDIA vs Google/TPU), Apple, data centers, China/EE. UU., tasas de interés y qué mirar rumbo a 2026.En este episodio:¿Estamos en recesión o por qué “se siente” así?Consumo vs. financiamiento: Black Friday y el boom de “compra ahora, paga después”Vivienda en PR: incentivos vs. cero inventario, tasas y pagos imposibles401K sin mito: por qué NO es scam, macheo del patrono y alternativas si eres por cuenta propiaIA y chips: NVIDIA vs Google (TPU), Apple, data centers y energíaStreaming y fusiones: Netflix/Warner/Paramount y regulaciónTasas, quantitative easing y señales macro que vienenVida real en los 30: metas, “Matrix”, balance y el concepto japonés IkigaiQué esperan los analistas para 2026Consulta gratis con CAF Investments: separa tu cita aquí y escribe “Café en Mano” en la nota ➜ https://calendly.com/cafinvestments/15minSigue a Carlos: IG/TikTok/Facebook: @cafinvestmentsMi podcast completo y clips: suscríbete y comenta CONSULTA si quieres el link por DM. Chinchorreo 8 años de Café en Mano – 28 de diciembre, 10 AMRuta, detalles y RSVP ➜ [enlace]

Cierre de año en PR = “modo pausa” hasta Reyes

Cerramos el año con Carlos Feliciano (CAF Investments): mitos del 401(k) para el ciudadano común, qué haría un asesor si se pega el Powerball, resumen 2025 (IA, S&P vs. RSP, mercados internacionales, oro/plata) y un plan básico para empezar 2026 sin deudas de consumo. Cero humo, reglas claras.Disclaimer: Esto es educativo, no es asesoría financiera. Busca siempre un asesor licenciado para tu caso.Link para consulta gratis: https://calendly.com/cafinvestments/15minLink para tazas de Cafe en Mano: juanvi.bigcartel.comTemas clave401(k) sin cuentos: por qué sigue siendo la mejor puerta de entrada para la persona promedio.Powerball: cash lump sum vs. anualidad, preservar capital y vivir de renta (bonos/ dividendos).2025 en breve: IA cargando índices, S&P vs RSP, rotación, dólar y mercados internacionales, oro/plata.2026 plan: sal del plástico primero, aprende a decir NO, deja de vivir cheque a cheque.CTA• Agenda tu consulta con el equipo de CAF (link en la descripción del video).• Suscríbete, comenta tu duda y comparte este episodio con alguien que lo necesite.Capítulos (YouTube)00:00 – Intro, dinámica con CAF + disclaimer04:13 – 401(k) para el ciudadano común: mitos y realidad09:56 – Si te pegas el Powerball: cash vs anualidad y cómo preservar el dinero17:07 – 2025 en resumen: S&P vs RSP, IA y rotación de mercado24:06 – Timing político/mercado & lecturas de señales (opinión de Carlos)29:10 – Tu plan 2026: primero salda deudas de consumo34:16 – Dejar de vivir “cheque a cheque” y aprender a decir NO41:51 – Cierre, CTA y dónde seguir a CAF Investments

On episode 114 of Native Land Pod, hosts Angela Rye, Andrew Gillum, and Bakari Sellers are joined by guest co-host, Joy Reid! PLUS we’re joined by the famed creator of The 1619 Project and staff writer for the New York Times, Nikole Hannah-Jones. FOR YOUR SITUATIONAL AWARENESS The Federal Reserve is Under Investigation Minnesota AG Keith Ellison Announces Minnesota is Suing DHS The Clintons Skip Testifying to Congress about Epstein Druski’s Viral Video Making Fun of Mega Church Pastors Robin Kelly Announces Articles of Impeachment Against DHS Secretary Kristi Noem So much to discuss this week fam! We recorded last week’s episode right before Renee Good was shot and killed by an ICE officer in Minneapolis. Our hosts react and go through some of the protests and clashes with law enforcement in Minneapolis over the last week. We’re looking at sheriffs, mayors, DA’s–can anyone hold the new American Gestapo to account?? The Trump administration’s official social media accounts have been posting white supremacist and nazi slogans. At the same time, Trump’s EEOC (Equal Employment Opportunity Commission) has encouraged specifically white males to file for employment discrimination. Our hosts discuss Trump’s efforts to whiten America with the PERFECT guest, creator of The 1619 Project, Nikole Hannah-Jones. Donate Meals to Minnesota via Loaves & Fishes: https://www.loavesandfishesmn.org/ Read More about ICE Funding: https://www.the-independent.com/news/world/americas/us-politics/ice-funding-world-militaries-b2790466.html https://www.sipri.org/sites/default/files/2025-04/2504_fs_milex_2024.pdf Read more from Nikole Hannah-Jones: https://www.nytimes.com/2025/06/27/magazine/trump-civil-rights-law-discrimination.html Read more about civil and human rights protections under the Trump Administration: https://civilrights.org/trump-rollbacks/ Author Boyah J Farah from Andrew’s CTA: https://www.instagram.com/boyahjfarah/?hl=en If you’d like to submit a question, check out our tutorial video: http://www.instagram.com/reel/C5j_oBXLIg0/ and send to @nativelandpod. We are 298 days away from the midterm elections. Welcome home y’all! —--------- We want to hear from you! Send us a video @nativelandpod and we may feature you on the podcast. Instagram X/Twitter Facebook NativeLandPod.com Watch full episodes of Native Land Pod here on YouTube. Native Land Pod is brought to you by Reasoned Choice Media. Thank you to the Native Land Pod team: Angela Rye as host, executive producer, and cofounder of Reasoned Choice Media; Andrew Gillum as host and producer, Bakari Sellers as host and producer, and Lauren Hansen as executive producer; LoLo Mychael is our research producer, and Nikolas Harter is our editor and producer. Special thanks to Chris Morrow and Lenard McKelvey, co-founders of Reasoned Choice Media. Theme music created by Daniel Laurent.See omnystudio.com/listener for privacy information.

When Dave Feldman first walked into a LowCarbUSA® event in 2016 carrying a laptop full of lab results, few people could have predicted where that moment would lead.  "I'm approaching everyone with my computer," Feldman recalls, "because I'm doing these self-experiments—getting blood work—and I'm trying to figure out why my cholesterol numbers were doing what they were doing."  What started as a personal puzzle became The Cholesterol Code, a global research effort, a nonprofit scientific foundation, and now a forthcoming documentary film. In this episode of the LowCarbUSA Podcast, host Doug Reynolds sits down with Feldman to trace that journey—and to explain why the next chapter will take center stage at the Symposium for Metabolic Health in Boca Raton, January 23–25, 2026 The Question That Wouldn't Go Away Dave's original question was deceptively simple: Why do some metabolically healthy, lean people see their LDL cholesterol rise dramatically on a ketogenic diet?  Over time, he noticed a consistent pattern. These individuals didn't just have high LDL—they also tended to have high HDL, low triglycerides, and excellent metabolic health. In 2017, he coined a name for this group: Lean Mass Hyper-Responders (LMHRs). But identifying a pattern wasn't enough.  "Even if the lipid energy model proves correct," Dave explains, "does that mean having higher LDL on a ketogenic diet carries higher cardiovascular risk?"  Answering that question required something far more difficult than a blog post or a hypothesis: a prospective imaging study. Building a Study When No One Will Fund One Dave spent years trying—and failing—to convince established institutions to study this population.  "There's not a lot of funding to study metabolically healthy people with sky-high LDL," he says dryly. "The interest is usually in people who already have multiple cardiovascular risk factors—which confounds everything."  So in 2019, he made a radical decision. He founded the Citizen Science Foundation, a public charity created for a single purpose: to fund independent research, with no money going to salaries or overhead.  "We raised $200,000,"Dave says, "and paid a research center to do the study."  By late 2021, recruitment was underway. One hundred lean, metabolically healthy ketogenic individuals underwent coronary CT angiography (CTA) scans to assess plaque in their coronary arteries, with follow-up scans roughly one year later. What the Data Actually Showed The early findings were striking.  When Dave's cohort was matched against participants from the Miami Heart Study, there was no statistically significant difference in coronary plaque, despite Dave's group having LDL levels less than twice as high.  "In fact," he notes, "our group trended toward lower plaque." But the most important finding emerged as more analyses were completed:  "There was no association between ApoB or LDL and plaque progression," Dave says. "Whatever your LDL level was, it did not correspond with how plaque developed."  What did matter? Baseline plaque. "Whether you're low-carb or not," he explains, "the more plaque you have at baseline, the more likely you are to see progression. That's consistent with the existing literature." When One Dataset Didn't Make Sense Then came the controversy.  An AI-based quantitative analysis from a company called Cleerly showed plaque progression that appeared inconsistent—not only with Dave's other data, but with decades of prior research.  "All of the scans showed progression," he says. "No regression. Not even noise."  For an engineer, that raised immediate red flags.  "If a bathroom scale is off by a quarter pound," Dave explains, "you expect wobble.  Below the noise floor, measurements go up and down.  But this dataset showed only one direction." Later, when Dave gained access to the anonymized data, he identified multiple anomalies and requested a blinded quality-control reanalysis.  That request was declined.  "I don't assume wrongdoing," he emphasizes. "But when something looks implausible, the response should be course correction."  Instead, he sought independent confirmation.  A second AI company, HeartFlow, conducted a fully blinded analysis—and its results aligned with every other analysis except Cleerly's.  "Three out of four analyses agree," he says. "Cleerly is the outlier." Why This Matters Beyond One Study The implications extend far beyond a single dataset.  Dave believes this episode exposes a deeper issue in nutrition and cardiovascular science: how dominant theories shape interpretation.  "The lipid hypothesis has a gravitational pull," he says. "It affects what people expect to see—and what they question."  As I put it, Dave has repeatedly taken the LowCarbUSA stage to announce findings that challenge assumptions—and each time, the conversation moves forward.  "If we want better answers," Dave says, "we have to do better science." The Documentary—and What Comes Next All of this has reshaped his upcoming documentary, The Cholesterol Code. Originally slated for release last year, the film has been expanded to include the scientific and human story behind these findings.  "We couldn't release it without covering what happened," he explains. "It's part of the truth."  For the first time anywhere, the official trailer for the film will be shown at the LowCarbUSA Symposium in Boca, immediately following Dave's talk.  Attendees will also be invited to help bring the film to live screenings around the world.  "The world premiere of the trailer will be at your conference," Dave told me.  "That alone is worth coming for." Why You'll Want to Be There One full day of the Boca symposium is dedicated to cardiovascular health, and Dave is one of the central voices shaping that conversation. Whether you attend in person or via live stream, this is a rare opportunity to engage directly with research that is still unfolding—and with the scientist who helped drive it. As Dave puts it: "The work just needs to get done,  and in Boca, it will." Learn more and reserve your in-person or virtual seat for the Boca Symposium for Metabolic Health (January 23–25, 2026)

What if the reason your podcast isn't converting has nothing to do with consistency, downloads, or your CTA… and everything to do with belief?In today's episode, I'm interviewing my client, Patricia Ortega, host of the Uncommon Career Podcast, and sharing a behind-the-scenes look at what changed when her podcast stopped feeling heavy, awkward, and salesy — and started generating consistent sales calls.Patricia didn't need more tactics. She didn't need another social media strategy or a new funnel. What she needed was clarity — in her messaging, her structure, and the belief journey she was guiding her listeners through.In this conversation, you'll hear:Why “just get on the mic and talk” is not a strategyHow structure unlocks creativity instead of stifling itThe mindset shift that made selling feel like service instead of sleazeWhy a podcast can become your primary lead generator when social media feels soul-suckingWhat changes when your episodes stop being fluffy and start being intentionalYou'll also hear Patricia share what she can't unsee now that she understands how belief-based podcasting works — and why her show finally feels fun, aligned, and effective again.If you've ever thought:“I don't want to sound salesy”“My podcast is good, but it's not converting”“I don't want to depend on social media to get clients”…this episode will hit home.Listen not just for what's said, but for how belief, structure, and authority are modeled throughout the conversation. Patricia is a pro guest!Patricia's LI

Gary Shapiro, CEO of the CTA explains the sleeper trends at this tear's show and the secrets of the show's longevity and international appeal. Hosted on Acast. See acast.com/privacy for more information.