Podcasts about CTA

What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn't a wall—it's a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.

(Ep:247) - In Conversation with Tenzin Tsering, the Head of Tibetan Computer Research Center, CTA by ctatibettv

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The Blue-Collar Twins sit down with Scott Nelson, founder of Central-Jersey's iconic Oceanside Service—the turquoise-truck HVAC firm he bootstrapped for 36 years before handing the keys to private equity earlier this spring. Scott unpacks the branding bets, “golden-handcuff” culture, and 20 %-margin playbook that turned a $600 van into a top-1 % contractor (and a life-changing buyout).Buzz EP 203 Scot N Mix … You'll hear: Branding on Wheels – why he painted every truck Caribbean blue (and wrapped the last two).25-Minute Rule – slashing windshield time to keep service profit-positive.Earn While You Learn – duct-cleaning crews as a talent farm for techs and installers.Golden Handcuffs – split-dollar life insurance that locked managers in for 15 years.Pricing for 20 % Net – escaping the HVAC industry's 1.5 % average.PE Negotiations – walking from the table until the acquirer funded his staff's benefits.Life After the Sale – why he turned down a six-figure consulting gig to just be “Grandpa Scott.” Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then audit your own “billable hour” before the next heat wave hits. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: “I never worried a second about competition—just do me.” 00:35 – Jason & Jeremy welcome 36-year HVAC veteran Scott Nelson of Oceanside Service 01:40 – One-man startup to 24 trucks & 32 staff: the scale story 03:00 – Turquoise trucks, spotless wheels: branding that sells before you speak 04:50 – The 25-minute territory rule and killing windshield waste 06:20 – Community roots: firefighter networks & word-of-mouth growth 08:15 – Mindset: “The world's easy—people make it hard.” 10:30 – Relationship > transaction: serving three homeowner generations 12:00 – Air-duct crews as a paid training academy (“Earn while you learn”) 14:20 – Recruiting from vo-techs; achieving near-zero turnover 16:25 – Golden Handcuffs: $500 k split-dollar life policies for key managers 19:10 – Overpaying staff & investing in real estate instead of raises for himself 21:30 – Grooming his son to take over; stepping back from fire-service leadership 24:00 – Private-equity courtship, the NDA era, and negotiating staff benefits 27:40 – Charging for value: hitting 20 % net vs. industry's 1.5 % 30:50 – Crushing costs: $500 k in insurance & healthcare, total transparency with crew 33:00 – Advice to a $500 k contractor: know your P&L and ditch new-construction work 35:15 – Tech stack: why ServiceTitan (at $7 k/mo) was worth every penny 37:00 – Recession-resistant revenue: maintenance plans & premium system sales 40:30 – Post-exit life: “Most of my hair, half my sanity—and all my family time.” 42:00 – Parting shot: watch your kids grow up and work on (not in) the business

I am coaching a speaker as she prepares for one of the biggest keynotes of her career. Her story is powerful, full of resilience and triumph. As she runs through her story, I am captivated... until it just... stops. She smiles, says thank you, and that's it. There is no call to action and no invitation. I deliver the news, gently: her ending isn't serving her or the audience. She pushes back because she doesn't want to  sound salesy. And while I do definitely understand her concerns, I explain that, while her story hits hard, her ending needs to hit home. So we roll up the sleeves and get back to work, keeping the emotional core intact and reshaping her closing into a call to action that mirrors the emotional arc of her story. And guess what? It doesn't feel forced; her final line ties back to her opening message and invites the audience to step into their own transformation. When she takes the stage, the response is absolutely incredible. After delivering her Talk, a flurry of people approach her. One of them ends up booking her. Another one wants to feature her in an article. One person even tells her that the challenge she issued changed something significant for them.  In this episode of the Storytelling School Podcast, you'll learn why having a CTA (Call To Action) at the conclusion of your story is so important. In the process, you'll discover why your CTA needs to be consistent with the emotional tone of your story, and get answers to questions like: How can you get your message to ripple out further than the audience in front of you? What kind of change could you inspire if your story didn't simply end with “The End”? How do you turn an emotional story into impactful action?  What you will learn in this episode: Why your Talk needs a clear CTA (Call To Action)  What are the different CTA types and when to use them How to make sure that the CTA fits your story's emotional tone Why keeping things simple is crucial A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

You've probably Googled it. You've definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I'm showing you how to figure out your perfect episode length using real data from your show.You'll learn the two metrics that matter most (and exactly where to find them), how to run a simple 10-episode audit to calculate your ideal episode length, and why nailing this is the fastest way to increase listener retention—and conversions.Because every time a listener drops off before your CTA, you're losing the chance to grow your audience (and your income)—so if you want to fix it, hit play and let's dive in.1:05 – Why Copying Other Shows (Even Unintentionally) Lowers Listener Retention2:58 – How to Stop the Silent Listener Drop-Off That's Killing Your Conversions8:16 – Run This 2-Metric Audit to Calculate Your Perfect Episode Length14:20 – Where to Place Your CTA So More Listeners Actually Hear It17:36 – Why Higher Listener Retention Drives More Plays (and Conversions)Other Episodes You'll Enjoy:How Do You Make Listeners Stay Longer? (and Why It Matters)→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Crain's residential real estate reporter Dennis Rodkin talks with host Amy Guth about news from the local housing market, including Dolton's plan to take Pope Leo XIV's childhood home through eminent domain.Plus: The Red Line extension is now a $5.75 billion gamble for the CTA and taxpayers, Motorola Solutions nears $4.5 billion deal for radio maker Silvus, developer proposes residential redevelopment at Blue Man Group's longtime Lakeview home and Northwestern's Kellogg School launching new program for veterans.

You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.And if you're still refreshing your screen thinking… “Where are the leads?”Before we blame the algorithm… Before we burn it all down and start over… Let's get real about what's actually going on.Because here's what no one's talking about:Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.Free leads can turn into paying clients.But only when the freebie, the offer, and the message are fully aligned.This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.I'm breaking down:The 3 quiet killers of conversionWhat most freebies get wrongAnd the small, strategic shifts that change everythingLet's fix the freebie. Let's get it working. Let's finally make it convert.What to listen for:Why “just provide value” is an outdated strategyHow vagueness is killing conversions (and how to fix it)The real purpose of a landing page – and why most are doing too muchWhat your CTA should look like (and where to put it)The 3 mistakes so many make with their lead magnetsWhy clear beats catchy every timeThe one thing all high-converting free offers have in commonSimple headline shifts that can triple your opt-in rateReal-life examples of tweaks that led to 3x and 4x conversionsThe exact structure of a high-converting landing page (plus a free template!)Your freebie isn't broken, it likely just needs a few tweaks to fix it. You don't need a bigger audience or more traffic to see real results. You need the right words in the right places.Don't forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it's NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.With a few key mindset and system shifts, you'll go from blank-page dread to confident, consistent sending.If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let's simplify.TAKEAWAYS:You're not bad at email marketing, you're just reinventing the wheel every time you write. Use a framework instead of starting from scratch.Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you're offline or out of office.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf you're ready to make writing emails feel easier (and actually profitable), that's exactly what we do inside Emails That Sell! This is Allison's email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”I got a chance to audit Nicki Sun's podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that's where this audit comes in.We dug deep into her workflow, identity, and production pipeline to figure out what's working, what's not, and how she can optimize her show without losing the magic that makes it special.Key talking points:- Why niching down is essential—and how to find your podcast's true focus.- How to write better show notes that speak directly to your listener.- What makes a powerful intro and why you should stop saying “Welcome back.”- Using AI tools like ChatGPT properly to save time without sounding robotic.- The 30-second hook strategy to boost retention on both YouTube and podcast apps.- Why your outro needs to be sharp, not 90 seconds of music.Chapters and Timestamps1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse4:20 – Nicki's mission: Amplifying Asian American and marginalized creators09:40 – The problem with being too broad: Defining your niche17:20 – YouTube vs. Podcasting: Which platform are you really serving?25:45 – Hooks, show notes, and using AI the right way35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

Are you posting videos to YouTube but not seeing much traction? You're not alone—and you're not doing anything wrong. But a few small shifts could make a big difference. In this Friday Fuel episode, I'm breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube—without expensive equipment, complicated editing, or hoping a video goes viral. Whether you're just getting started or trying to revive a slow-growing channel, these tips will help you show up with purpose and turn casual viewers into loyal subscribers. 1 - Be consistent with what you post on your YouTube channel.  Think of your channel like a favorite show. Your audience should know what kind of content to expect and when to expect it.  Choose video types that work for your subscription box, including:  Monthly unboxings  Behind the scenes Style guides How tos/tutorials  Subscriber stories Q&As  2 - YouTube video titles and thumbnails “sell the click.”  It doesn't matter how good your video is if you can't get people to click on it!  Your goal is to grab your audience's attention and tell them what the video is about. Clarity beats clever when it comes to titles! For thumbnails, faces matter! Use brand colors and faces to capture attention.  3 - Win viewers over in the first 30 seconds. The longer people watch your videos, the more YouTube's algorithm rewards you by showing your videos to more people.  Grab viewers' attention quickly and keep them watching by:  Clearly stating what the video is about Building curiosity Showing energy and confidence  4 - Tell your YouTube viewers what to do next.  Every video needs a CTA (call to action). Tell viewers what you want them to do next:  Subscribe to your channel Join your waitlist Drop a comment Download a freebie Your Friday Fuel Challenge Building an audience for your subscription box on YouTube is all about showing up, standing out, and giving people a reason to stay connected. Your audience will grow, and your confidence will, too. Remember, you don't need to be perfect—you just need to show up with intention. Pick one of the four tips from today's episode and use it in your very next video. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Que lleven años jugando dopados financieramente es una menudencia. Que hayan fichado e inscrito jugadores con dinero ficticio es irrelevante. Que en su época más gloriosa pagasen al segundo del CTA es accesorio. Que todo esto se obvie y oculte es una vergüenza. Min. 01 Seg. 45 – Intro Min. 07 Seg. 48 – 35 años de éxitos irreprochables Min. 14 Seg. 04 – Fruslerías que no hay que tener en cuenta Min. 24 Seg. 00 – Aspersores buenos, aspersores malos Min. 29 Seg. 52 – Ellos no provocan Min. 38 Seg. 01 – La hoja de ruta hasta junio Min. 41 Seg. 45 – Medallas autoimpuestas Min. 45 Seg. 13 – Difícil, casi imposible Min. 48 Seg. 05 – Un gran fichaje que podría ser más barato Min. 54 Seg. 36 – Es bueno, pero los hay mejores Min. 58 Seg. 59 – Despedida Billy Bragg & The Blokes (Philadelphia 30/06/1998) Union Song, Union Battle The Unwelcome Guest All About Love California Stars Must I Paint Ypu A Picture Way Over Yonder In A Minor Key All You Fascists Are Bound To Lose Everybody Loves You Babe Walt Whitman's Niece She Came Along To Me Vote For Christ Waiting For The Great Leap Forwards The Proclaimers - Cap In Hand (Strathallan Castle 11/07/2015)

Ever wonder how some entrepreneurs seem to do it all—run thriving brands, parent like a boss, AND stay consistent with their content? In this episode of Communication Queen, Kimberly Spencer pulls back the velvet curtain on the transformational strategy that powers her content machine: the 3:1 Ratio. What's the 3:1 Ratio? It's not just a productivity hack—it's a QUEEN strategy rooted in storytelling and leverage. Kimberly reveals how one golden nugget from a client convo, podcast ep, or coaching session turns into a kingdom of content—from social posts to email funnels, podcast topics, and beyond. With three kids (including a newborn), multiple businesses, and a best-selling book on deck, Kimberly walks her talk—and shows you how you can, too. This episode isn't about doing more. It's about doing smarter. Simpler. Louder. And in true Queen style: with unapologetic purpose. Whether you're burnt out from creating one-off content or you're just ready to scale without sacrificing your sanity, this episode will flip the script on how you think about marketing. Grab your crown, press play, and prepare to reign over your content strategy like never before.

Think podcasting made me a better speaker? Not exactly. In this episode, I share what I've learned after thousands of episodes and why podcasting alone isn't enough to truly level up your speaking. I walk you through the simple daily practices that helped me find my voice, sharpen my message, and stop hiding behind guests. If you're serious about growing as a speaker, this one's for you.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(1:58) How preparation shapes performance(3:01) Two daily exercises to improve speaking(5:04) Interviewing Vs. Public speaking(6:21) Mastering the hook, story, and CTA(9:04) The trap of hiding behind guests(10:19) Chad, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions.(11:16) Why spontaneous speech builds skill(15:10) The cost of avoiding discomfort(17:29) One-liners are the key to impact(19:16) How to start practicing intentionally(20:37) OutroLooking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696If you're looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114Podcast Growth Nation is up and running! If you're looking for a group of other amazing podcasters like you, here's your spot!https://www.facebook.com/groups/3361307260840872Send us a text

Lifeguard buddies turned blue-collar founders Jason & Jeremy Julio reconnect with longtime friend John Majeski—once a Manhattan finance analyst, now the force behind four thriving SERVPRO franchises across New Jersey. John breaks down the gritty first three-year slog, the culture playbook that powers his team, and the BHAG that keeps everyone rowing: “Be the #1 SERVPRO in the Northeast by 2034. You'll hear: Career 180° – ditching Wall Street for sewage back-flows and never once looking back.Buying, Not Building – why acquiring an eight-month-old franchise beat starting from scratch.The ‘World's Strongest Man' Analogy – John's trick for pushing past those brutal year-one cash-flow dips.Decentralized Command – Jocko Willink–inspired leadership that lets techs solve problems in real time.KPIs That Matter – estimate-conversion, labor spend, and the charity challenges that magnetize talent.Road to #1 – four territories in Monmouth, Bergen & Hudson Counties—and the expansion filter he uses before every new deal. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—before you sprint, paddle, or pedal to your own big, hairy, audacious goal. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: John on culture (“You've got a culture whether you admit it or not.”) 00:35 – The Blue-Collar Twins' welcome their “lifeguard brother” to the Buzz 01:40 – 28-year friendship recap: beach stands to boardrooms 02:30 – Finance burnout & the call to entrepreneurship 04:00 – Picking SERVPRO over Rainbow & PuroClean: brand power wins 06:00 – Mentor Larry Levy's push: “Quit, build something of your own” 08:00 – Year-one reality check: 7-day weeks, $1.5 k left in the bank 11:00 – Acquiring an eight-month-old franchise (father bails sons out) 12:00 – Fire, water, mold 101—explaining restoration to homeowners 14:00 – Delegation pains and the first full-time hires 15:30 – Sandy & other storms: moments that forced scale-ups 16:10 – Learning on the fly: history major → KPI geek 18:30 – Athletics → entrepreneurship: training, planning, grit 21:00 – Community marketing: beach clean-ups, charity paddles, Eli Manning match 22:45 – Extreme-challenge rundown: 17-mile paddle, 216-mile bike, next 100-mile ultra 27:00 – Four-franchise footprint; city-versus-suburb logistics 29:30 – Building culture: decentralized command & trust lattices 33:40 – BHAG revealed: #1 SERVPRO Northeast by 2034 38:00 – Exit philosophy: build it right and every option stays open 39:00 – Most fulfilling metric: techs who go from basement to first home 40:30 – Core KPIs: estimate conversion & labor as % of sales 41:40 – Wrap-up, Paul's Masterclass CTA & closing credits

Michael Martin, raised in a hardworking blue-collar community, embraced the same ethic. An entrepreneur at heart, he hustled from cutting grass when he was 12 to working all types of jobs including golf caddying and waiting at restaurants to starting businesses. Determined to transition into the white-collar working world and being at the right place at the right time, he was exposed to the financial markets.   He subsequently worked on Wall Street, managing commodity accounts. Despite the significant commissions, he realized that he could potentially earn more through an incentive fee. After three years at a brokerage firm, he started his own CTA. Emphasizing the importance of risk management, discipline, and emotional intelligence, and maintaining a mental edge in trading, he discusses his early experiences with commodities, the evolution of his trading strategies, and the significance of networking and mentorship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello to you listening in Pender Island, BC, Canada!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.I will tell you something about stories. They didn't come first. They came second. What do I mean?Our oral tradition of narratives, origin stories, creation myths, and so on - up to the present time - came about because we are a meaning-seeking people. Our ancestors looked up into the heavens, saw comets and asked, “What does this mean?” The same with weather patterns, crop failures, upheavals - virtually anything they encountered and did not understand. They created stories to make sense of things, to remember the meanings. They shared those stories with other humans to connect, to bear witness to the lives they were living. And the same is true today.CTA: What would you like to learn about the meaning and power of story? When you're ready I can help.  You're invited: “Come for the stories - stay for the magic!” Speaking of magic, I hope you'll subscribe, follow, share a 5-star rating and nice review on your social media or podcast channel of choice, and join us next time! Remember to stop by the website, check out the Communication Services I offer, arrange a Discovery Call, and stay current with Diane and Quarter Moon Story Arts and on Substack. Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present: for credit & attribution Quarter Moon Story Arts

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold.

Sometimes it's too good to hear once. In this emotionally charged flashback episode of The Tragedy Academy, Jay Hicks sits down with Bruce W. Brackett to explore one of the most vulnerable journeys ever shared on the show—from addiction and abuse to art, advocacy, and radical self-love.Bruce opens up about the cycles of trauma, the power of the inner ember that never dies, and how one brutal night at rock bottom led to the symbolic burial of his addiction. Through Bruce's raw storytelling and Jay's deeply empathetic reflections, this episode becomes a living meditation on survival, transformation, and what it means to shine anyway.Listeners will walk away reminded that we are not the sum of our damage, but the authors of what we do next.And sometimes, the smallest ember becomes the bonfire.

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.   Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following: What SEO actually means The power of keywords Blogging for SEO What Google wants for SEO in 2025 AI & SEO (and where ChatGPT doesn't match up to an SEO expert) CTA's and conversion Accessibility & SEO SEO tips for website designers Walking through clients about expectations Inside good SEO hygiene ----------------------- RESOURCES: Screaming Frog for SEO audits Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital ----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

PSA and CTA surrounding infections spreading that we aren't hearing about

Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There's one surprisingly common mistake that jewelry brands make in their email marketing—and it's costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I'll walk you through how to improve your email calls-to-action, step-by-step.

In this episode, Randa Carrabba reveals the behind-the-scenes of her most scalable content system yet: Icon Intelligence™ — the custom AI-powered messaging tool built on her proprietary Revenue Runway™ and ICON Method™ frameworks.You'll hear how she turned her signature content strategies into an automated, brand-aligned AI assistant that generates conversion-ready content in minutes… even while she's offline.If you've ever stared at a blank doc wondering what to post — this system changes everything.Why generic AI tools won't save your brand (and what actually will)How Icon Intelligence™ replicates your voice, CTA strategy, and buyer journey contentWhat makes this chatbot different from every prompt library or ChatGPT workaroundThe 6 conversion frameworks it's trained on — including Sales Psychology + Authority AmplificationReal results: from batching 30 Reels in 90 minutes to saving 15+ hours a weekWhy this tool works for you AND your team — no more bottlenecks or guesswork✅ Sales Psychology Integration✅ Authority Amplification✅ Journey-Based Content Strategy✅ Trust-Building Storytelling✅ Ambition-First Marketing✅ Trust Recession BreakthroughService providers, coaches, and creators tired of generic AI contentEntrepreneurs juggling multiple offers and needing brand consistencyTeams who want to post aligned, authority-building content without slowing you downAnyone already using Revenue Runway™ and ready to automate its magic⚡ Subscribe to Icon Intelligence™ – Just $47/month

Meet Jason & Jeremy Julio—the Blue-Collar Twins—as they trade gym whistles for board-room banter and join producer-turned-host Dylan Seals behind the mic. In their debut as co-hosts they unpack: Side-Hustle Genesis – the late-night kitchen-table brainstorm that birthed Last Bite Mosquito & Tick.Scaling While Clocked-In – juggling lesson plans, beach-club shifts, and 55 techs by reinvesting every dollar.The Potomac Playbook – how CIMs, buyer psychology, and a discipline 90 % of sellers flunk drove an eight-figure deal with Viking Pest / Anticimex.Seller Blind Spots – retention metrics, seasonality traps, and the DIY mistakes that leave millions on the table.Round 2: Ruff Stuff – their new dog-waste start-up, why it's today's mosquito moment, and the five-year path to another flip.Level-Up Rituals – ultra-marathons, charity paddles, and mindset hacks that keep their teams resilient and hungry.Coming Up – teaser for next week's Servpro deep-dive with restoration king John Majeski. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then fire up that 100-mile mindset of yours. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com http://www.ruffstuffnj.com Produced by: www.verbell.ltd Timestamps 00:00 - Cold-open – Jason Julio on fear & resilience 00:35 - Dylan Seals grabs the mic & introduces the Blue-Collar Twins 01:40 - First meeting in San Juan, karaoke-loving “Mexican,” and Potomac memories 03:10 - Humble beginnings: Long Branch childhood, teaching careers, twin dynamics 04:15 - Multiple side-hustles & the light-bulb moment: “What about mosquito control?” 05:00 - Rejecting the franchise route; deciding to build Last Bite from scratch 06:50 - One truck to statewide: early scaling playbook & brand evolution 07:25 - TCNJ football days & how college camaraderie shaped their operator roles 14:40 - Level-up charity challenges: 217-mile bike ride, Eli Manning match, next 100-mile ultra 24:20 - What happens after you call an M&A advisor—Potomac's diligence process demystified 26:40 - Yin-and-yang leadership: Jason's strategy vs. Jeremy's operations 28:50 - “90 % of owners aren't ready”: systems, books, and timing the peak before you list 31:15 - SIMs, buyer meetings, and Potomac's gatekeeping of your calendar 33:00 - Strategics vs. Private Equity 101 & the lure of the “second bite” 35:20 - Exit revealed: Viking Pest (Anticimex) acquires Last Bite; why seasonality mattered 36:55 - Navigating the 12-month earn-out and protecting customer retention 41:25 - Rough Stuff launch: why dog-waste is today's mosquito moment & barriers are low 42:35 - Is America too lazy to scoop poop? Market adoption math & service pricing 44:30 - Five-year plan: grow Rough Stuff to $4–5 M and flip again 50:55 - Boardroom Buzz community shout-out & podcast mission going forward 52:45 - “Episode 201—big shoes to fill” – official hand-off & next-week teaser 53:20 - Dylan's outro, CTAs to Potomac & the Private-Equity Masterclass playlist 54:00 - Closing credits & final reminders to connect with Potomac M&A

When most real estate agents think about getting more seller appointments, they chase cold leads or sink money into paid ads.  But what if the highest ROI strategy has been sitting in your phone contacts all along? Most agents overlook the easiest source of deals: the people they already know. Your sphere of influence already trusts you, already wants to see you win, and often just needs a reminder that you're the person to call when real estate comes up.  Unlike cold leads, there's no need to prove yourself or compete against other agents.  When you show up consistently and offer real value, your network becomes a steady, reliable source of seller appointments and off-market opportunities. In today's episode, I break down how to turn your sphere of influence into a consistent source of seller appointments and off-mrket deals, without being pushy, salesy, or spammy. I'll share a low-cost, high-trust way to find more motivated sellers and how to work your network like a pro.   Things You'll Learn  -The sphere strategy that actually works The last thing you want to do is blindly spam your friends and family. How do you come up with a smart, scheduled way to reach out (without being annoying)?  -The best hook to use with your network Why is a no-obligation cash offer better than every other CTA for generating appointments, even with your sphere?  -How to use social media without sounding like everyone else How do you post, message, and mail your SOI in a way that gets responses, builds credibility, and sparks real conversations?  -How agents can partner with you on deals Real estate agents come across flip opportunities and don't know what to do with them. How can you work with them?     About Your Host Tom Cafarella is a real estate investor, agent, coach, and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.      Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Send us a textGil Carvalho, MD is a physician, research scientist, science communicator, speaker and writer. Dr. Carvalho trained as a medical doctor in the University of Lisbon, in his native Portugal, and later obtained a PhD in Biology from Caltech. He has published peer-reviewed medical research spanning the fields of genetics, molecular biology, nutrition, behavior, aging and neuroscience.In parallel with his research career, Dr. Carvalho also has a passion for science communication. He directs and hosts Nutrition Made Simple, which aims to convey fundamental nutrition concepts to a general audience via educational videos, and his content is watched by over half a million people monthly.Dr. Carvalho's research contributions at Caltech, where he trained with pioneer geneticist Seymour Benzer, included the identification of genetic and nutritional mechanisms of longevity. Dr. Carvalho also pursued research, with neuroscientist Antonio Damasio, on mechanisms of neural signal transmission in the sensory system and the neural basis of enteroception and feeling.Find Dr. Carvalho at-YT- @NutritionMadeSimpleTW- @NutritionMadeS3Plaque Begets Plaque, ApoB Does Not: Longitudinal Data From the KETO-CTA Trial- JACC Journal April 7, 2025Keto Cholesterol study SHOCKS scientific community | LMHRs & heart disease from the Nutrition Made Simple YouTube ChannelDiscussing Keto-CTA with Darius Sharpe with Dave Feldman and Darius SharpeFind Boundless Body at- myboundlessbody.com Book a session with us here!

Originally uploaded March 14th, reloaded April 13th. Chris Holman welcomes back Julie Pingston, President & CEO, Choose Lansing, Lansing, MI. Welcome back Julie, you've just wrapped up your Annual Meeting, tell us about that, and about its focus? And in that meeting you celebrated some record-breaking numbers please share those? One of Choose Lansing and the area's strengths are its CTAs tell us about those and some of them who were recognized yesterday? A feature of your meetings has been to observe anniversaries of some key businesses and organizations, who was honored this year? You alluded to the future in your January interview, tell us about "THE LIST"? “The industry continues to gain positive momentum, ending 2024 with a record-breaking 1,112,196 rooms consumed,” said Julie Pingston, Choose Lansing® President and CEO. “The hotel occupancy rate landed at 54.2%, surpassing 2023's occupancy rate, both of which are offset by the addition of 800 hotel rooms to the overall inventory since 2019. We're also excited to report that the Greater Lansing hospitality and tourism industry supports 9,500 local jobs and helps welcome 6.7 million visitors each year, generating $732 million dollars in economic impact for the region.” Jeff Magnuson To ensure those millions of visitors have a positive experience while in the region, Choose Lansing® implemented the Certified Tourism Ambassadors (CTA) Program, which marks its 15th anniversary in 2025. During the annual meeting, Choose Lansing® celebrated a record 533 CTAs and named Jeff Magnuson, CTA (left) as the CTA Star of the Year. Choose Lansing® also acknowledged the following local business anniversaries: St. Johns Mint Festival – 40 years Insty Prints – 40 years Fenner Nature Center's Apple Butter and Maple Syrup Festivals – 50 years Arts Council of Greater Lansing – 60 years Lansing Art Gallery – 60 years A. Dean Watkins – 75 years Michigan High School Athletic Association – 100 years “In 2024, we worked hard to support the hospitality industry, bring visitors to the region, and advocate for a more accessible community,” said Pingston. “As we look forward to 2025, our focus will be to serve as a resource to event planning clients while continuing to help our local hospitality partners thrive.” Find full details and the 2024 Choose Lansing® annual report at lansing.org/about-us/annual-report-and-meeting/ » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/

This episode is all about understanding the nuances of trend-following and how current market dynamics are shaking things up. Together with Rob Carver, we discuss the turbulence that hit financial markets in April and how that affected Trend Followers, as well as how Rob navigated the last 12 months as a trend follower. Plus, we explore the intriguing topic of safe haven assets, questioning if traditional choices like U.S. treasury bonds still hold up under pressure. We also explore a paper that the discuss the pros and cons of simplicity over complexity in strategy design.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps: 01:40 - What has caught our attention recently?06:59 - Society is going crazy09:47 - Industry performance update16:22 - How to capture the bounce in trailing stops23:20 - Industry performance numbers25:18 - Q1, Niall: What books would you recommend for a young quant entering the CTA space today?29:05 - Reviewing Rob's annual trend following performance36:26 - Should we start to rethink our approach to drawdowns?40:45 - How do we stop investors from projecting market expectations to trend following performance44:16 - How Rob defines slippage50:12 - What if we base our trend system on one indicator?54:18 - Does this trend following thing still work?58:56 - Getting to know the founders of trend...

We've been diving into the evolving landscape of React app development and why tools like Create TS Router App (CTA) are stepping up to fill the gap left by the deprecation of Create React App (CRA). What we've learned is that SSR (server-side rendering) isn't one-size-fits-all—e-commerce sites need it for SEO and performance, but internal tools and dashboards often don't. That's where CTA shines. It gives us a fast, modern, Vite-powered setup with TanStack Router built in, so we can start small and scale up without committing to heavy frameworks like Next.js from day one.What we love about CTA is how it keeps things familiar (same structure as CRA) while giving us type safety, file-based routing, and the flexibility to add only the features we need—like Clerk, Sentry, or even SolidJS support. Whether we're building a simple prototype or a full-featured app, CTA makes the experience smoother, more intuitive, and future-friendly.Become a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.

This week, John and Elliot discuss remarks for the former head of CISA and an open letter from JP Morgan Chase's CISO about cybersecurity, allegations from the European Public Prosecutor's Office about corruption in the European Court of Auditors, a GAO report about the need of Inspectors General for beneficial information to detect fraud in federal programs, reports of law enforcement opposition to the rollback of the CTA, and other items impacting the financial crime prevention community.

Meet Jason & Jeremy Julio—the Blue-Collar Twins turned eight-figure sellers— as they step in as your new co-hosts of The Boardroom Buzz. In their maiden voyage they flip the script, putting mentor Paul Giannamore in the hot seat to uncover the back-alley hustle that took him from inner-city Chicago to building Potomac M&A into a middle-market powerhouse. You'll hear: How the twins scaled a New Jersey pest-control roll-up while teaching full-timePaul's early days flipping farm gear, tech-banking in the dot-com frenzy, and spotting gold in fragmented service marketsWhy CEOs should obsess over root-cause thinking (and Paul's daily “thinking walks”)The inside story of hiring Franco “The Mexican” and building a 25-deal pipelineWhat makes fire-suppression, lawn, and niche res-service verticals today's M&A greenfield Stick around for Paul's blunt take on leverage, buyer psychology, and the mindset shift owners need three years before an exit. From Gym Teachers to Service Leaders: The Julio Twins' Story | Last Bite Mosquito, Viking Pest https://youtu.be/DAYxtzhswxs From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd 00:00:00 Cold-open – Paul on “no pep-talks, only strategy.” 00:00:56 Jason & Jeremy Julio frame the episode's purpose. 00:02:56 Teacher-to-$15 M exit – twins recap scaling while holding day jobs. 00:04:53 Paul's childhood: Chicago schools → Italy & Spain. 00:09:10 Cornell years, full scholarship & skipping community college. 00:11:55 First deal – buying a combine attachment at a farm auction. 00:18:20 Dot-com boom: Lehman → Credit Suisse tech-M&A under Frank Quattrone. 00:24:40 Private-equity at American Capital → founding POTOMAC (2003). 00:27:05 Discovering pest-control M&A; the Orkin/Terminix duopoly era. 00:31:05 Philosophy: “Put the seller first—profit follows.” 00:34:50 Shift from deal-maker to “psychodynamic” CEO coach. 00:38:00 Legacy talk – “Play the hand you're dealt better than anyone.” 00:40:55 Enter “the Mexican” — Franco's gladiator-style interview story. 00:46:25 Daily routine & thinking leverage (25 k steps, no morning calls). 00:54:00 Smashing limiting beliefs: four-minute-mile analogy for owners. 00:59:40 What's hot in M&A: lawn-care roll-ups; fire-protection next. 01:06:05 Advice to 18-year-old Paul: guard health, seek balance. 01:08:10 Top travel picks – Istanbul, Switzerland, Japan keep calling. 01:12:50 Dylan Seals outro – CTA to POTOMAC M&A Masterclass playlist.

In this Power Producers Podcast episode, David Carothers dives into the world of email marketing with Jay Schwedelson, founder of SubjectLine. The discussion focuses on how to refine your email marketing strategy, specifically the art of creating subject lines that boost open rates and increase engagement. David and Jay explore practical tips and insights on how to optimize your email outreach, avoid common mistakes, and ultimately build a more effective email marketing campaign. Key Highlights: Email Marketing Missteps: Common PitfallsDavid and Jay kick things off by discussing why many businesses struggle with email marketing, especially when it comes to automated cold outreach. Jay emphasizes the importance of shifting the mindset from "selling" to "providing value" in email marketing. The Power of the Subject Line Jay shares insights on the often-overlooked power of subject lines. He explains that small tweaks, like starting with a number, capitalizing words, or using brackets, can significantly increase open rates. He also debunks myths about spam trigger words and emphasizes the importance of clarity and relevance. Personalization Beyond the Name David and Jay discuss the value of using personalization in subject lines. Jay explains that the real magic happens when you personalize based on industry, job function, or company name, making the recipient feel like the email is specifically for them. The Art of Email Content The conversation shifts to the structure and content of email bodies. Jay suggests keeping emails concise, with no more than 75 words for new prospects and up to 150 words for existing customers. He also shares best practices for using bullet points, white space, and strong calls to action. Maximizing Click-Through Rates with Smart CTAsJay explains the importance of writing calls to action in first person. He emphasizes how this simple change can increase click-through rates by over 28%, and he gives practical examples of effective CTA phrasing. FOMO and Timing in Email Campaigns David and Jay talk about the role of urgency in email marketing. Jay advises using FOMO (fear of missing out) to drive action, like mentioning limited spots for events or expiring offers in the subject line and PS. Connect with: Visit Websites:  

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In this episode of The Tragedy Academy Podcast, Jay speaks with Andrea Wilson Woods, author, patient advocate, and founder of Blue Faery: The Adrienne Wilson Liver Cancer Association. Andrea shares the harrowing, heart-opening story of raising her sister from childhood through a terminal liver cancer diagnosis, and how that experience became the catalyst for lifelong advocacy and education.

In the ever-evolving landscape of business podcasting, entrepreneurs often grapple with the challenge of creating impactful content that resonates with their audience and supports their business goals. This episode of Business Chop features Vince Quinn, co-founder and creative director of SBX Productions, who shares his expertise on crafting successful business podcasts.With nearly a decade of radio experience, including hosting a show across 225 stations in the US and Canada, Vince brings a wealth of knowledge to the table. He now hosts "It's Not Just Talking," a podcast dedicated to helping businesses run their shows effectively.The Four Pillars of Successful Business PodcastingPurpose: Defining clear objectives for your showMoney: Aligning your podcast with your business offeringsMessage: Crafting content that resonates with your target audienceProcess: Implementing efficient production strategiesDebunking Podcast MythsThe reality of podcast sponsorships for new showsThe importance of having a lead time before launchingWhy video is crucial for podcast promotionPractical Tips for Podcast Success. Learn valuable insights on:Repurposing podcast content for maximum impactLeveraging AI tools for efficient content creationBalancing guest interviews with showcasing your expertiseFollow Vince's Podcasthttps://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285This is the CTA for mSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

Anna Lee Ackerman is trying to ride every CTA train line and hit every “L” stop in record time, documenting her journey on TikTok. Host Jacoby Cochran talks with her about how she's planning her trip, why it's worth doing, and her definitive (and possibly spicy) ranking of the city's train lines. Get more from City Cast Chicago when you become a City Cast Chicago Neighbor. You'll enjoy perks like ad-free listening, invitations to members-only events, and more. Join now at membership.citycast.fm Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this April 28 episode: Aura Frames — Get $ 35 off plus free shipping on the Carver Mat frame with Promo Code CITYCAST Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE

Hello to you listening all over the world, and especially Ukranians here and abroad. Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.  Feeling completely broken down after having witnessed the world-wide-televised brutality by our so-called leaders shamefully berating President Zelensky and, by extension Ukraine and its citizens, while the rest of them sat mute on the sidelines, I turned for a little comfort to a move I had been wanting to watch.The 2023 BBC movie, One Life, starring Anthony Hopkins, Helena-Bonham Carter and others brought me face-to-face with an ordinary person doing extraordinary things in a dark-as-hell time in 1938. Nicolas (Nicky) Winton, a British stockbroker orchestrated the escape of 669 Czeck Jewish children out of Nazi-occupied Czechoslovakia. But it wasn't until 50 years later in 1988 when his wife discovered a scrapbook detailing the rescue of these children that his work came to light, and he was able to come to terms with the burden he carried of not being able to “do enough.”BONUS: You can read more about Sir Nicholas Winton and how rescuing 669 refugee children eventually gave 6,000 people their lives HEREBefore I leave you I want to read about Nicky's legacy:“Nicky's legacy is primarily the more than 6000 people now alive because of the Kindertransport rescue; however, his history demonstrates his conviction that living a good life involves more than just doing no harm.  He believed strongly that a meaningful and ethical life involved reaching out to help others in need, whether in the local community or further afield.  He felt that learning about history was only worthwhile if it led to positive action today and his legacy includes inspiring others to give their time to those in need.Encouraging the public to help save child refugees in 1939 in a letter to a newspaper, Nicky stated the following: “… there is a difference between passive goodness and active goodness which is, in my opinion, the giving of one's time and energy in the alleviation of pain and suffering. It entails going out, finding and helping those in suffering and danger and not merely leading an exemplary life in the purely passive way of doing no wrong.”CTA: For those of you who are moved by his story, taking positive action to help others would be the finest way to honour him.You're invited: “Come for the stories - stay for the magic!” Speaking of magic, I hope you'll subscribe, share a nice shout out on your social media or podcast channel of choice, (including Android, Amazon Music, Audible & Pandora Radio) and join us next time! Remember to stop by the Quarter Moon Story Arts website, check out the Services I offer, arrange a Discovery Call, and Opt In to stay current with Diane and Quarter Moon Story Arts as well as on LinkedIn and Substack as Wyzga on Words Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present: for credit & attribution Quarter Moon Story Arts

It's easy to feel discouraged when your podcast feels quiet—when downloads aren't skyrocketing and no one's flooding your inbox. But here's what you don't always see: your audience is listening. Your podcast is working.In this episode, I'm sharing the behind-the-scenes story of how one of my simplest, most "unpolished" episodes led to real client inquiries—and how this experience completely shifted the way I view podcasting and marketing. We'll talk about why emotional resonance matters more than perfect CTAs, how trust is built episode by episode, and how your most powerful growth might be happening right now... even if you can't see it yet. If you've been questioning your podcast or feeling stuck in a numbers spiral, this is your reminder: the quiet seasons are often when the magic is happening. Episode Highlights:[00:01:00] How real presence (not polish) converts listeners into clients[00:03:10] Why message clarity matters more than a perfect CTA[00:06:00] Emotional resonance: the missing link in your content[00:08:28] Trust is built episode by episode (not instantly)[00:09:51] Shifting from pushing content to inviting connectionFor full show notes and a transcript of today's episode, head to wildhomepodcasting.com/podcast/218If you're ready to podcast differently—not harder—let's do it together.

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If your podcast has felt off lately, you're not alone. But before you decide to hit pause—or scrap the whole thing—you need to figure out what's actually wrong.Because most of the time? It's not the podcast.It's the support system. It's the strategy. It's the pressure of doing everything yourself without knowing if it's even working.In this episode of The More Profitable Podcast, we're talking about how to figure out whether your podcast is broken… or just under-supported. I'll walk you through how to evaluate what's really going on, what needs to change, and how to fix what's not working—so you don't throw away a tool that could be doing so much more for your business.0:00 – Why this episode needed to happen2:20 – What to do when your podcast starts to feel broken5:45 – How to tell if the show is the actual problem9:15 – Strategy vs. execution: where most podcasters get stuck12:32 – The sneaky reason your podcast isn't converting16:50 – The difference between consistent and repetitive (and why you need both)21:30 – What makes a podcast sustainable over the long term23:21 – Why your show probably isn't broken—it's just not set up to work26:50 – When to quit (and when to ask for better support instead)Questions to Help You Evaluate What's Actually BrokenDo I have a clear strategy behind what I'm saying and when?Am I repeating myself enough for the message to stick?Is my podcast aligned with my current offer and sales process?Does my audience know what the next step is—and am I telling them regularly?Am I trying to do all of this alone?What kind of support would make this feel sustainable again?Mentioned in Should You Quit Your Podcast or Fix It?The Podcast Newsroom – Get exclusive private episodes to support your show behind the scenesPodcast Strategy Intensive – Audit your content, rebuild your strategy, and align your podcast with your sales goals.Podcast Production Services – Want full-service production with strategy built in? We've got you.If your podcast feels heavy, misaligned, or like it's no longer doing its job—don't quit it. Let's fix what's actually broken.Inside a Podcast Strategy Intensive, we audit your content, rebuild your CTA strategy, and make sure your show is working like the sales asset it's supposed to be.Need more support? Production's open too.Send us a textSupport the show

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder's Journal (3:33) Why we procrastinate (5:23) Cognitive biases (6:28) Hyperbolic discounting (7:21) Temptation bundling (8:40) Social commitments (10:00) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/  • Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/  Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Your LinkedIn profile isn't just a resume.It can be a powerful list-building tool if you set it up right.Here are 3 ways to turn your profile into an email-capturing machine:✅ Add a clickable link in your headline to make it easy for visitors to take the next step.✅ Use the Featured section to spotlight one clear CTA (lead magnet, booking link, etc.).✅ Start a LinkedIn Newsletter with a CTA at the end of every edition — and showcase it in your Featured content too.Small tweaks. Big results.Today's podcast episode breaks it all down, step by step.It's not too late to sign up for our "Scale Your Business Using LinkedIn" workshop: Use this link: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop-april2025

In this episode, we explore the current market dynamics and discuss Katy Kaminski's latest research paper on crisis and correction alpha, which provides insights into how CTA strategies are navigating turbulent times. We also touch on the importance of understanding how trends shift and the implications for various asset classes. From examining the impact of correlation and volatility in risk management to discussing the nuances of different trading speeds, we aim to equip you with a clearer perspective on what to expect from these time tested strategies, which forms part of the latest wave of Portable Alpha offerings. Join us, as we find out how you can uncover opportunities in these challenging market conditions.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Katy on LinkedIn.Episode TimeStamps:01:07 - What has caught our attention recently?06:58 - Industry performance update08:33 - What are the most interesting markets according to Kaminski?14:06 - Industry performance numbers15:31 - Crisis or correction?22:04 - A historical perspective - we have been here before..28:50 - Crisis alpha or Chaos alpha?33:01 - Why are managers' performance so different this time?39:20 - It's all about the long game41:42 - The trend following trading speed is shifting50:18 - Should markets be treated differently in terms of speed?52:18 - Advice for building strong trend...

Alex walks through limiting beliefs he's faced from childhood through entrepreneurship as well as his process for healthily navigating them.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder's Journal (2:57) Exploring Limiting Beliefs (3:48) High School Limiting Beliefs (5:01) Morning Brew Limiting Beliefs (8:07) Post-Exit Limiting Beliefs (9:13) Understanding and Addressing Limiting Beliefs (16:14) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time.  — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder's Journal (4:09) General thoughts on offsites (4:48) Well run vs. unproductive offsite  (5:29) Key leadership roles  (7:25) Sticking to the program  (8:50) Item 1: Check-in (9:30) Item 2: Previous quarter review (10:35) Item 3: Review V/TO (12:01) Item 4: Go through EOS tools (12:28) EOS Tool 1: Organizational check-up (13:16) EOS Tool 2: Accountability chart (13:55) EOS Tool 3: People analyzer (16:10): Item 5: Setting next quarter rocks (16:50): Item 6: Identify, discuss, solve (18:58): Item 7: Next steps (19:18): Item 8: Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Visionary vs integrator: https://www.eosworldwide.com/blog/95591-traction-thoughts-integrators-visionaries  • Rocks: https://www.eosworldwide.com/blog/managing-quarterly-rocks  • Scorecard: https://www.eosworldwide.com/blog/measured-managed#:~:text=The%20Scorecard%20provides%205%E2%80%9315,track%20to%20hit%20its%20goals. • V/TO: hhttps://www.eosworldwide.com/vto-ty  • Organizational Check-up: https://organizationalcheckup.com/oc/quiz.php?ucode=anonymous  • Accountability chart: https://www.eosworldwide.com/blog/accountability-chart-or-organizational-chart  • People Analyzer: https://www.youtube.com/watch?v=1MSVMM6bwCw  • GWC: https://www.eosworldwide.com/blog/difference-between-capacity-and-get-it • Making rocks SMART: https://www.eosworldwide.com/blog/tips-writing-smart-rocks  • IDS: https://www.eosworldwide.com/implementer-posts/an-eos-implementers-guide-on-how-to-ids-identify-discuss-and-solve Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're using ChatGPT to write LinkedIn content, but it still doesn't sound like you or drive the engagement you hoped for, this is for you.In today's episode, you will learn exactly how to use ChatGPT as a collaborator, not a crutch.Here are a few key takeaways: