Podcasts about CTA

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Best podcasts about CTA

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Latest podcast episodes about CTA

Anderson Business Advisors Podcast
BEWARE: The Major Changes In 2023 Affecting Real Estate Asset Protection With Clint Coons

Anderson Business Advisors Podcast

Play Episode Listen Later Jan 31, 2023 25:44


In this episode, Toby Mathis and Clint Coons of Anderson Business Advisors discuss the new Corporate Transparency Act, and what it means for investors. The CTA is meant to prevent fraud within business entities by requiring everyone involved to report all their personal information, but Clint and Toby agree it's mainly another way for the government to try to grab a few more dollars. The guys then go on to a discussion about separating, isolating, and hiding assets within different kinds of legal trusts to prevent losing everything in the case of a lawsuit.  All of this extremely valuable information is also available for FREE at the monthly asset protection events. See the link in the resources section below. Highlights/Topics: With the Corporate Transparency Act, all LLC's will require reporting your personal information to the government No matter when you set up your entity, you will have to report Fraud will continue to happen, regardless of the laws Trusts often are not subject to taxes at the state level- and can provide anonymity Franchise fees - there are legal ways to avoid it with trusts Land trusts Asset protection from lawsuits - separate, isolate, and hide your assets to limit losses Entities - a better protection than insurance Unfortunate stories of unprotected asset losses Come to one of our free asset protection events! Resources: Free Asset Protection Workshops https://andersonadvisors.com/real-estate-asset-protection-workshop-training/ Anderson Advisors https://andersonadvisors.com/ Toby Mathis YouTube https://www.youtube.com/channel/UCX5nh607M8hSBLiMB9MgbIQ Clint Coons YouTube https://www.youtube.com/channel/UC5GX-U6VbvMkhSM1ONBiW8w

Top Traders Unplugged
SI228: Are Markets Priced for Perfection? ft. Alan Dunne

Top Traders Unplugged

Play Episode Listen Later Jan 29, 2023 61:16


Alan Dunne joins us for the weekly conversation on Trend Following, where we reflect on the current macro environment and how it impact markets. We discuss how the apparent positivity in the markets might get derailed by the lack of cooperation from policy makers and how a lurking uncertainty is threatening the calmness of the markets, the performance of the CTA industry, which markets are the best to trade and how the speed of your trend system affects the outcome, how CTAs capitalize on people's behavioural biases and what the conversations in the new TTU mini series have taught us so far. We also discuss the advantages of being a multi manager and whether managers should give the investors multiple choices or do the choosing themselves and much more.----------EXCEPTIONAL RESOURCE: Find Out How to Build a Safer & Better Performing Portfolio using this FREE NEW Portfolio Builder Tool----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “The Many Flavors of Trend Following” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Episode TimeStamps:02:16 - The current macro picture 15:56 - Trend following update 18:04 - Current markets and asset allocation 28:07 - Papers on the CTA industry 38:15 - Fast vs. slow trend systems 42:32 - Reflecting on the TTU CTA mini series 49:12 - The multi-manager perspective 56:42 - Feedback on the TTU CTA Mini series 59:07 - Thanks for listening Copyright © 2023 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the...

City Cast Chicago
'Cop Academy' Opens, Kenwood Fire Raises Questions, and We Love Books!

City Cast Chicago

Play Episode Listen Later Jan 27, 2023 27:30


This week, Mayor Lori Lightfoot cut the ribbon on a controversial police and firefighter training facility on the West Side. Officials say the 34-acre, $170 million site is needed to modernize the city's first response service, while opponents have called it a poor investment of city resources in an already under-resourced community. Freelancer Siri Chilukuri, producer Simone Alicea, and host Jacoby Cochran are breaking down this story and more including an ethics probe into the mayor's reelection campaign, a recent fire in the Kenwood neighborhood, and a wrongful termination lawsuit against CTA. We've also got some great book-based good news for you! Better Government Association and Chicago Tribune Investigation: The Failures Before the Fires City Cast Chicago: Fight Back Against Book Bans Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dark Horse Entrepreneur
EP 402 How To Improve Your Email CTAs by 202%

Dark Horse Entrepreneur

Play Episode Listen Later Jan 25, 2023 11:32


https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey. In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one. In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.   TIMESTAMPS 0:00:00   Welcome 0:02:00   How to Improve Your CTAs by 202%: A Step-by-Step Guide 0:03:35   "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media" 0:08:41   "Creating Free Offers to Increase Social Media Advertising Performance" 0:10:18   Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast   HIGHLIGHTS Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.   And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.   Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.   Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.   And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

The Nick D Podcast on Radio Misfits
Nick D – TV Talk and Weird Celebrity Parents

The Nick D Podcast on Radio Misfits

Play Episode Listen Later Jan 24, 2023 103:45


Nick is joined by TV critic from The Hollywood Reporter Dan Fienberg to talk about some new documentaries debuting at the Sundance Film Festival, including "Still" the new doc about Michael J. Fox, and "Deepest Breath" a Netflix doc about deep water free-diving. Also discussed is the latest episode of SNL (and the departure of Cecily Strong), the new reboot of "Night Court," and the return of the very funny "American Auto" on NBC. Then, Esmeralda Leon and Nick fulfill another Megaphone Message, talk about the madness of the CTA, share stories of weird celebrity parents, and taste test some crazy Kit Kat candy bars. And, Nick's Dad Tells a Joke. [EP109]

The BadChristian Podcast
The Can Abyss

The BadChristian Podcast

Play Episode Listen Later Jan 24, 2023 79:02


This episode the guys talk about the Devil's Lettuce. Lundsford crap shoot of getting a good high or spiraling into panic. Also we have to bleep Lundsford and do the longest CTA ever. Part Deux is even crazier. Pre-Save our new cover song Everlong: https://ffm.to/everlong-emery.LOR We're going on tour! Grab your tickets to our Songs & Stories tour: https://bit.ly/3WEOXMR Feb 3 - Nashville, TN (Sold Out) Feb 4 - Atlanta, GA (Sold Out) Feb 5 - Birmingham, AL (Matinee) Mar 2 - Columbus, OH Mar 3 - Pittsburgh, PA Mar 4 - Philadelphia, PA (Sold Out) Mar 5 - New York City, NY (Matinee) Mar 29 - Portland, OR Mar 30 - Vancouver, BC Join Emeryland: https://bit.ly/3HscCvK Use code ALLOVER at Marriage Supply for 10% off your full order.

School of Impact
161. The Psychology of A Call-To-Action [Generate Leads With This]

School of Impact

Play Episode Listen Later Jan 23, 2023 25:49


Hi everyone, today in this short episode, I will talk all about CTA or Call To Action, why it is important and how it impacts and changes the way we communicate.   “When you know how to create some more predictability for yourself inside of your actual marketing, you can have predictability because you know that like when you make a good, powerful call to action, people will respond.”   Keynotes Call to Action that converts. How to create some more predictability for yourself inside of your actual marketing,  The better way to communicate And so much more.     Connect with me: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

The Hey Hey Emmy Show | Faith and Social Media Business Marketing
Instagram Marketing: What Content do You Post Between Launches?

The Hey Hey Emmy Show | Faith and Social Media Business Marketing

Play Episode Listen Later Jan 23, 2023 26:08 Transcription Available


What type of content should you create between launches?  There are seasons in every business. Seasons of selling and launching, and seasons of connecting with your audience. This in-between season of launches is so vital for avoiding becoming Spammy Tammy. By creating the right strategy, you can create a warm audience that is ready for your next launch Remember that you still have to show up and serve. Now is the perfect time to expand your audience, grow your email list, or increase downloads on your podcast or YouTube channel. Create a lead magnet that gives value to your client. If you want your business to grow, you must create valuable content. What does value content mean? In short, it is about providing positive and meaningful experiences for people who consume it. Ensure that your caption ends with a call-to-action (CTA). Remember that inspiration does not pay the bills!Captions should include a catchy hook and a call to action. A catchy hook is key to creating a caption that converts. I've found that using numbers, such as '4 tips to grow your business' is helpful. Your ideal client needs to know your steps to get there. Between launches, you must create valuable content. You can add value by providing tips, tricks, ways, things, and how-tos, or by connecting on an emotional level, empathizing, and sharing yourself. This opens you up to connecting with new people. Connections lead to conversations, and conversations lead to cash, so how are you connecting?How are you connecting with your ideal client beyond just business stuff? Are you asking them questions? Be strategic, but connect with empathy, share your thoughts on things, and be clear and concise in what you ask. Allow them to get to know you. Tell your story. It's your story! You have a golden story that has a massive impact. People need to hear your story before they can trust you. Your story will help them relate to you.We need to have conversations. Our goal is to connect with people. We don't want to read anything else. We live in an era of information. What will make you stand out? By delivering value through video, you will stand out.60 Minute Instagram Strategy Session with Hey Hey EmmyReview how you're showing up on Instagram and strategize together on how to make adjustments, so that you can convert your content into clients & customers (aka get paid): GRAB A SESSION TODAYConnect with Emmy on the GRAM  @theheyheyemmy or hang out on Facebook.As always, this episode is brought to you by my favorite Liquid Collagen. Check out my fave duo to help you tone, tighten and feel good from the inside out. CLICK HERE Use code “3324349” at checkout to get $10 OFF your first order Want to grow your following, generate more leads, and CASH on INSTAGRAM? Grab a FREE COPY of the CA$H MONEY IN YOUR INSTAGRAM STORIES GUIDE

Arcadia Economics
Vince Lanci: Why Silver's Price Has Been Lagging Gold's

Arcadia Economics

Play Episode Listen Later Jan 23, 2023 40:24


#VinceLanci: Why #Silver's Price Has Been Lagging #Gold's In the early weeks of 2023, the gold price has continued to rally, yet silver's price is now down on the year. Which has left many silver investors feeling confused as to what's going on, and why silver has not followed in tandem with gold as is often the case. So in this week's silver report with Vince Lanci, Vince takes a look at the recent price action in gold, silver, and the dollar, and explains the factors that have been driving silver's relative under-performance. He looks at how the CTA (commodity trading advisors) trading has held the silver price down relative to some of the other commodities. He goes over the latest COT data. And he also talks about why he believes there will be an increase in M & A activity in the silver market if the price continues to rally throughout the year. So to find out more about the latest trading and activity in the silver market, click to watch this video now! - To get access to Vince's research at Goldfix Substack go to: https://vblgoldfix.substack.com/ArcadiaSpecial To find out more about the latest production and guidance numbers from First Majestic Silver go to: https://firstmajestic.com/investors/news-releases/first-majestic-produces-76m-ageq-oz-in-q4-2022-and-a-record-313m-ageq-oz-in-2022-annual-retail-silver-bullion-sales-increase-27-to-new-record-announces-2023-production-and-cost-guidance-and-conference-call-details - To join our free email list and never miss a video click here: https://arcadiaeconomics.com/email-signup/ - To get on the waiting list for your very own ´Silver Chopper Ben´ sterling silver figurine click here: https://arcadiaeconomics.com/get-a-chopper-ben/ - To get your paperback or audio copy of The Big Silver Short go to: https://arcadiaeconomics.com/thebigsilvershort/ Find Arcadia Economics content on these sites: YouTube - https://www.youtube.com/user/ArcadiaEconomics Rumble - https://rumble.com/c/ArcadiaEconomics Bitchute - https://www.bitchute.com/channel/kgpeiwO1dhxX/ LBRY/Odysee - https://odysee.com/@ArcadiaEconomics:5 Listen to Arcadia Economics on your favorite Podcast platforms: Spotify - https://open.spotify.com/show/75OH2PpgUpriBA5mYf5kyY Apple - https://podcasts.apple.com/us/podcast/arcadia-economics/id1505398976 Google-https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE2MTg5NTk1MjMzNDVz Anchor - https://anchor.fm/arcadiaeconomics Amazon - https://podcasters.amazon.com/podcasts Follow Arcadia Economics on these social platforms Twitter - https://twitter.com/ArcadiaEconomic Instagram - https://www.instagram.com/arcadiaeconomics/ To see the evidence of manipulative behavior in the silver market (as well as how you can send it to your local regulators and Congressional representatives) click here: https://arcadiaeconomics.com/cftc-complaint/ - To sign the petition to ban JP Morgan from having any involvement in the silver industry click here: https://www.ipetitions.com/petition/ban-jp-morgan-from-trading-gold-and-silver #silver #silverprice And remember to get outside and have some fun every once in a while!:) (URL0VD)Subscribe to Arcadia Economics on Soundwise

Copywriters Podcast
The 10 Commandments of Compelling Offers, Part 2, with Joshua Lee Henry

Copywriters Podcast

Play Episode Listen Later Jan 23, 2023


We're back from last week with Joshua Lee Henry, who shared the first five of his 10 Commandments of Compelling Offers. As you may remember, they were great. To refresh your memory, Joshua is a high-powered copywriter and copy chief. His first appearance on Copywriters Podcast was a few months ago, when he gave us a great interview on putting together compelling leads. And, like I said earlier, today, he's back with part two of The 10 Commandments of Compelling Offers. It's not surprising that Joshua would be sharing his own copywriting version of the 10 Commandments, since 12 years ago, Joshua was a pastor for a megachurch with more than 5,000 members. It was at that time he began is copywriting career, writing fundraising letters for victims of the 2010 earthquake in Haiti. Fast forward to 2018, when Joshua started freelancing and wrote for big names including Jay Abraham, Brian Tracy and the Zig Ziglar corporation. Like a lot of high-performing copywriters, Joshua moved under the umbrella of Agora, where he has written promotions that have made millions. These days, he is copy chief for Money & Markets, an imprint of Agora's Banyan Hill company. Now before we get to part 2 of the 10 Commandments, allow me to share with you this Prime Directive: Copy is powerful. You're responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you're writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. 6. Take Away a. Makes prospects qualify themselves. Which is a stronger sale and better customer. b. Reenforces prospects buying decision. c. Reduces refunds and cancels. d. Play hard to get. Don't be desperate/needy. e. People want what they can't have. f. Example from entrepreneur coaching program: “If it's going to be tough to scrounge together $5k…OR you can't imagine investing that much in anything, no matter how much more precious time and additional income it gives you…Then chances are this program is not for you. Likewise, if you have any doubts that we can deliver the goods…No hard feelings, just don't apply.” g. Example: “10X Fortunes is exclusive and aggressive by design. This service is ONLY for people interested in making an extreme fortune, fast. And have the guts to go after a new 1,000% winner, every month this year.” 2. 7. Risk Reversal a. Shows skin in the game. b. Carries the burden of proof. c. Different than a satisfaction guarantee. d. Try before you buy offers. e. Bill my later offers. f. Example from options service: “Test Drive Wednesday Windfalls Options Service for the next 30 days for only $1. Then, at the end of the month, if you're happy with the gains you've made and want to continue...Do nothing and we'll automatically upgrade you to official membership at the normal annual price.” g. Example from investing service: “When we make our first 1,000% winner, I'll PAY for your second year's membership” h. Example from online marketer: “If it doesn't work, I'll pay you $200.” 3. 8. Guarantee/Warranty a. Satisfaction, quality or performance based. b. Questions asked and no questions asked. c. 100% Money-back? There are other options (i.e., different service/product, offering a second year, discount on another item, gift card, etc.) But money-back is perceived as the safest offer. d. Longer guarantee is better. e. Make it conditional, upon a customer behavior. f. People know they're going to cancel when they order. Most everyone else will forget to cancel unless there's a big problem. g. Example: Real estate marketing biz that required agents to submit their marketing materials printed on their stationary before eligible for the refund. h. Example: Have to have completed a certain amount of modules in an online course. i. Example: Must attend all online course sessions over a period of time to be eligible for a refund. j. Example from investing service: “If we don't make at least 12 triple-digit winners this year, I'll pay for your second' years' membership” k. Example from Patriot Health Alliance: “Give Patriot Power Greens a fair and honest try for at least 30 days. If, after trying a full canister, you don't feel like you have more energy, clearer thinking, better digestion, a healthier heart and less pain when you move around then I want you to simply send back any unused canisters along with a simple 1-page note giving me your honest feedback of the product. Just a simple handwritten note will do. Just write your honest feedback on a sheet of paper and put it in the box along with your order when you return it. We're putting all of the risk on our shoulders and backing your order with a never-before-seen 200% money back guarantee.” l. 4. 9. Deadline a. People need to be pushed to act sometimes. b. Make it a real deadline with real consequences. c. Give them a waiting list if they missed out. d. Build up the FOMO for next time. e. After a few days reopen and send them an email about an available opening. f. Example from real estate investing biz: “But FAIR WARNING — after these 100 spots are filled this special edition of the Investor's Toolkit will be removed from the market.” 5. 10. CTA a. Tell people exactly what you want them to do. b. Make the buy button or CTA absolutely clear. c. Repeat the CTA several times. d. Have only 1 CTA per marketing piece. e. Make it a two-step ad. I.e. download this report, then a CTA for booking a consultation or “strategy session” f. If needed, switch up the CTA at later stages in the funnel. g. Example: Ability to call in to tele-sales at the lifetime upsell. h. Example: Giving a phone number to call Joshua is one of the instructors in the World of Financial Copywriting program. You can get more info about it here: https://bit.ly/3CaB9S8 And if you want to reach Joshua personally, his email is: joshualeehenry @ activatemyadvertising . com Download.

Macro Hive Conversations With Bilal Hafeez
Niels Kaastrup-Larsen and Alan Dunne on How to Make Money From Following the Trend

Macro Hive Conversations With Bilal Hafeez

Play Episode Listen Later Jan 20, 2023 68:41


Niels is the Managing Director of DUNN Capital (Europe) which has a track record going back over 45 years. He has been in the managed futures business for over 30 years having held management positions in and started multiple CTA firms. He is most widely known for the Top Traders Unplugged podcast. Alan is the Founder and CEO of Archive Capital – a boutique alternative investment research firm. Prior to founding Archive Capital, he was Managing Director and a member of the investment committee at Abbey Capital. In total, he has worked in the financial markets for over 25 years at hedge funds and investment banks as a CIO, hedge fund allocator, macro strategist, and technical analyst. This week's podcast covers the evolution of types of trend-following strategies, the importance of diversification across markets, why trend performed poorly before COVID, and much more.  

The Unstarving Musician
Musician Websites – Choosing A Theme, Site Content, Search Engine Optimization, Email Forms And Incentives, Selling Merch, Music And Services, The Launch, And Continuity (Ep 248)

The Unstarving Musician

Play Episode Listen Later Jan 20, 2023 0:28


This is the final installment of the Unstarving Musician websites for musician series. I decided to call this one "Everything Else." You can find links to the first four episodes in the series in the show notes for this episode at UnstaringMusician.com, episode 248. Choosing A Theme We'll begin with choosing a theme. Look for a theme with a design layout that supports your brand and vibe. The theme should be a fit with your music, while supporting your goals. Your theme needs to look good without compromising usability and simplicity.  The menu layout should be easy for visitors to navigate. A menu located at the top is always good, and locating it on the side is okay too. Sub menus should be easy to find. And it all needs to be easy to read. Not everyone has 20/20 vision! Your theme should allow for easy content creation and layout And it should be or have:  Easy to customize A responsive design (mobile friendly) Updated regularly Features you need Good ratings and reviews An active support team Optimized for search (SEO) A popular theme provider for WordPress is themeforest.net. I encourage you to also consider a Wordpress core themes, if you do in fact choose Wordpress as a platform. Site Content Homepage content is arguably the most important, as it will be your most visited page. Begin by defining your purpose. The objective of the copy should support the goals of your music business. Example goals include: Sell merch or services Build traffic to increase revenue Attract new fans Generate leads Attract subscribers and build a community Understand Your Target Audience As you write copy, consider that it should hook prospective fans and supporters. You want to get into their mindset by thinking about these questions. Who are the people coming to your site? Are they fans, supporters, venues, talent buyers, venues? What problems do they want to solve? What search terms would they use to find music sites like yours? By writing in the ways that your visitors speak and search, you can start building up a relationship of trust. If you answer their specific questions or solve their problem, they may become your loyal audience.  Know Your Competitors In the musician world, knowing your competitors can be thought of as “know your peers.” See what other artists in and around your genre are doing, and take note of what appears to be working for them. Borrow ideas and find inspiration in knowing your competition and peers. Lessons from the business world Search your main genre, product, service, or topic in Google. Discover which sites are ranking, and investigate what they are doing. What is the primary thing they offer? And how are they offering it? What type of content do they use on their main pages (success stories, videos, statistics)? What audience are they targeting?  Hook Your Readers from the First Line You have 15 seconds or less to capture your site visitor's interest. If you manage to do this this, your next challenge is to get them to stay on the site. You can start your copy with some exciting news or data, a one-sentence story or a question. Make sure people are hungry for more content after reading your site introduction.  Make Your Copy Scannable Your site layout is important. Most people skim read, so ensure that the text is easily scannable for them. Include headers, bulleted and numbered lists, descriptive subheadings and white space between paragraphs.  Help Readers Navigate There are multiple ways that audiences find web content. It could be from a post shared on social media, via links on other websites, via a marketing email or through a search engine results page.  People who find out about your website might not be that familiar with your brand or music, but they will appreciate a website that's clear in what it offers. Use relevant links for further details in your copy. Prominently display links to your social media accounts on your website to create connection between your brand and site visitors. I recommend including social links on every page of your website, or at least on your home, contact and about pages. People may leave your site, but they may become your social media followers and return to the site later. Talk to Readers as You Would a Friend Create a bond between your brand and the client using techniques like these: Use an active voice sentence structure like “You can book us for your private event” instead of “Our band can be booked for private events.” The passive voice is relevant when you want to sound more formal; in other cases, use the active voice to sound more personal. Address your readers directly with “you," “we” to speak from the point of view of a company (or band), and “I” for an individual voice. Write in Layman's Terms Keep your copy concise and simple. Research from The Literacy Project (sadly) tells us that the average American reads at 7th to 8th-grade level. By using simple language, you're more likely to help readers understand and remember more of what they read on your site. Use short sentences to help communicate your message clearly. Limit the use of adverbs and adjectives to keep sentences short and snappy. Avoid industry jargon.  Not all readers are experts, so replace professional terminology with simpler alternatives and use hyperlinks to other articles to provide additional information. Proof read your copy to avoid spelling and grammatical errors. Encourage Readers with a Call-To-Action (CTA) The purpose of your web copy is to encourage some kind of action. Perhaps you want visitors to make a purchase, subscribe or join your mailing list. By including a clear call to action using words like “Join,” “Sign Up,” “Get a Call,” “Subscribe,” “Watch,” and “Learn More” you can help to initiate the desired action.  Demonstrate that your CTA is worth it. A good strategy is to include some proof to back up statements you have made about your products or services. This might be through success stories, original research data, customer testimonials, press releases, awards, a relevant expert's biography, or partnerships. Your site visitors and subscribers will also appreciate freebies like free music downloads or some type of useful and hard to find information. Add Visuals People remember only 20% of what they read, but 80% of what they see and do. You can help site visitors process info by including infographics, pictures, graphs or videos in your copy. This will also help grab their attention.  Optimize for Search Engines You aim to produce copy which will be valuable to site visitors and help them to make decisions. Here are some need-to-know basics of SEO (search engine optimization). Include keywords in headlines and sub-headers Add your primary keyword to the title and H1 (primary heading) Included 5-10 additional keywords to subheadings and body text Include metadata by describing specific images, links and pages in 1-2 sentences Make your URLs readable to help your readers to understand what's inside the page Add relevant and helpful links to encourage visitors to stay on your website Optimize your visual content by adding alt tags to images and by resizing them  Keep Your Website Fresh and Up to Date Refresh your content from regularly by adding new relevant information Monitor the performance of your copy. Underperforming copy may need more examples, tips, and practical details. Repurpose your content by trying different formats, such as video  and incorporating it into your website. Optimize internal linking. Add links pointing to new articles and blog posts with related topics Core Elements Recap & Reminders These are core elements that should be part of your site content. Logo Header image Artist bio Mailing list sign-up form Music samples Professional photo(s) Video News & upcoming shows Social media icons Ways for fans to support you (i.e. tips, subscription, purchases, etc.) Add an online store A well organized navigation menu Email Forms & Incentives “Email remains an essential way to communicate with your most invested fans.  Grow your list of contacts by adding a sign-up form to your Home and Contact pages. Make sure to collect those emails as a concrete way to reach people with your newsletters.”  – Bandzoogle “The most successful musicians have learned that email marketing is one of the most valuable tools a musician or band can have.” –ConvertKit First, start a list. If you've been collecting emails at shows or for venues, use them. Start with a spreadsheet, as they can be easily uploaded to any email service. Your fans want to connect with you. If someone joins your email list, they're officially super fans. They want to hear from you. They didn't sign up to hate your or delete your emails. :) They might not know they're super fans until you give them a reason to subscribe.  Ways to get fans to join your email list Trade a free song for their email address Offer a one-time discount on merch Add a pop-up form to your website with an offer to send a discount code for your online store Have email list exclusives like ticket pre-sales Always make big announcements to your email subscribers first   Email is an owned—not rented—relationship The fans you have on your social media profiles are essentially rentals. Social media companies can and will completely throttle your reach, requiring you to pay to get posts in front of your fans' eyes. The bigger your following gets, the smaller percentage of fans who see your posts–unless you pay to boost them. Compare this to email marketing. Every time you send an email to someone's list, you're almost guaranteed that they will get that email in their inbox. Unlike social marketing, email marketing lets you own the relationship with your audience.  It's easier than ever to use email marketing software. These days, email providers like ConvertKit make every element of email marketing—from getting new subscribers to converting sales relatively easy. For example, if you wanted to only send emails to certain geographic regions, you used to have to create spreadsheets and lists with different subscribers. Not anymore. Email service providers include geo-data, giving you a better idea of where your subscribers are actually located. If you're into automating things (and you should be), you can now automate an album release cycle with the click of a button. Automation takes something that's a huge process—like promoting an album before its release date—and automates a huge chunk of the work for you. Totally worth the time investment to set up. Your email list offers revenue opportunities Here are some ways to make money through your email list. Tips If you're still recording your album and don't yet have merch to sell, you can still make money via tips. You can use a third-party service like Buy Me a Coffee, Venmo, or CashApp. Or you can ask your fans to send tips directly through ConvertKit's Tip Jar. You can add a tip jar wherever you want to collect tips from fans. Here are a few ideas:  • Social media profiles and bios  • Email footers  • Website pop-ups or animation  • Link page feature  Record and merch sales Your email list should be part of your album release strategy, but you needn't stop promoting your record once it's out. You can continue to promote your album through your email list—even selling digital copies directly through ConvertKit. Fan club subscriptions You can create fan club subscriptions with Bandzoogle or ConvertKit. Fan clubs are a tried-and-true method of wrangling your biggest supporters to not only support you regularly, but also build a long-lasting relationship with them. Through digital subscriptions, you can set multiple tiers with different support levels, much like Patreon. Ticket sales Ticket sales are where having a big email list really helps. If you have a large and diverse email list on a service like ConverKit, you most likely have useful geo-data. This means that when fans open your emails, you'll have a good idea of their location, meaning you can send them emails tailored to the shows closest to them without giving the rest of your list a case of FOMO.  Raise money to record your album These days, bands can go directly to their fans to crowdfund their albums, and you can do the same on Bandzoogle, ConvertKit and many other platforms. Selling Music Merch and More If you have the right product, you can create significant additional income. Start creating products by first developing your brand identity. Do your best to create strong brand identity that provides a unique way of identifying with fans.  When brainstorming merch concepts, think about:  • What are you trying to communicate through your merch?  • What do you want people to remember about it?  • How do you want your fans to feel when wearing, using or displaying it?  Create high-quality merch by ensuring your photos, designs and marketing are up to date and on brand. Your merch company can likely provide some high-quality photos for use these on your site. I can't stress enough the important of making your merch look high-quality and professional. Printful is one company that helps artists design, print and ship merch and they integrate will with Bandzoogle and Wordpress. They have on-demand service, so that you only pay when you have orders. Printful can also print and ship everything under your artist brand with custom labels and other branding options.  Look to other artists for inspiration on how to promote your merchandise, and make your merch accessible to your fans. Merch doesn't need to start and end with tees and hoodies. Be creative and culturally relevant. It's not all about profit. Do your best to produce things that are relevant to your audience. Set Up Shop Choose an eCommerce platform that suits your niche, and build your merch store. Your e-commerce options include Shopify, Woocommerce for Wordpress, Bandzoogle, Bandcamp, ConvertKit and more. Link your store to your social media. Link your merch on your streaming profile (e.g. Spotify profile). Some streaming services allow you to sell merchandise directly to fans. SEO (Search Engine Optimization) This is a big topic, so try not to get overwhelmed. Just take this part, one bite at a time. Research keywords, such as popular artists or hits, that fans might use to search for your music. After finding the keywords, use them in the metadata on your website and content. Include synonyms of the keywords to cover the variety of search terms that your fans are likely to use. You can use tools like Google analytics and Spotify for artists to prime your content.  Optimize your website  • Meta descriptions help internet users to get an idea of the type of music you create.  • Title tags are the headlines that the search engine will find when users search for content.  • Headers are titles that separate different sections of a post on your website. Update your website frequently, as Google crawlers prioritize unique content when ranking webpages. This could include posting snippets on different issues and linking to new songs on YouTube. Use a reputable website hosting company. This will help your site speed. The hosting company you choose should guarantee 99.9% uptime. Enhance fan engagement Keyword optimization should involve creating content that enhances fan engagement.  One way of doing this is by updating your site with the latest and greatest content related to your brand. Create new pages for every event and new music releases. Your site should be optimized for all searches related to events and music. Optimize for mobile–this is important! The good news is that most platforms handle the heavy lifting in this area. Just make sure that all the content can load quickly on mobile devices.  Create Backlinks Backlink is an SEO term, and is a powerful way of improving the rankings of your site. You can generate backlinks by making guest posts on popular music sites and by soliciting mentions from social media, YouTubers and even venues where you perform. One strategy I use for this podcast is asking guests to link to their episode and embed their episode on their website. Create a YouTube channel YouTube is second only  to Google in terms of search queries, so it helps to have a strong presence on this channel. A YouTube channel will attract fans to your curated content and direct them to your affiliated sites. YouTube has tools to help you optimize your channel. Create YouTube playlists. Google favors channels with playlists. SEO music marketing is a long-term commitment. Digital marketing for musicians can be a daunting task. Take it one bite at a time, and you can always hire a digital marketing agency to optimize your content.   Launch The key to a successful and effective launch is to get the word out so people know about it! Here are five website launch announcement ideas: Announcing your launch date and time on social media  • A countdown is a great hype element!  • Give your followers plenty of notice, so they can plan on joining the party!   • Give fans and followers behind-the-scenes images and sneak peeks  • Create buzz by sharing photos and teasers about the new website Share details about the process and plant seeds about the launch long before you release specific details. Invite your followers to stay tuned for announcements.  Keep the conversation going and generate as much hype and anticipation as possible before your site goes live. Another great way is to create hype and engagement is to send people to your site before launching, with a coming soon page that captures their emails and creates intrigue. This is also a great spot to have a countdown clock. A coming soon page will also help by giving you a way to bring attention to it on your social channels, while ensuring everything is still private until launch day. Blog about it and have a freebie or giveaway Launching your new website is not only about teasing, but also creating valuable content, and a freebie is a great addition to your launch and get people interacting with your content. You can create a blog post about your new website launch (really tell the story of the process) and have a freebie or giveaway as an add-on to get people on board with following you and not just visiting for the launch to never come back. You can also use this opportunity to promote products that you plan to release when your site is live!  Send an email to past venues and customers Reach out to past venues and customers to let them know about the new website and all the cool stuff you have planned with it. They're likely to appreciate the update. You might even renew a relationship in the process. If any of these people are influencers or have complimentary audiences, you can ask them to share the news of your website launch.  Continuity and Maintenance Websites require fresh content. The also require maintenance. These facts are important to search-ability and user experience of your website. Fortunately, the maintenance part can be greatly automated. Most hosting platforms offer full automation of site maintenance. The primary facets of maintenance and continuity are security, software updates, backups and link checking. There are other nuances, but these are among core areas that you should pay close attention. Maintenance on a self-hosted Wordpress site will require more hands on planning than if you use a platform like Bandzoogle or Squarespace.  Content requires you, the creator. Sometimes this can feel unfortunate, but then again you are a creator. :) The key to consistent content creation is planning, and the best tool I can think of for this is a content calendar. I use a Google sheet and Trello recommend for this. However you do it, it's important that you have a means of capturing ideas and planning out your content.  Planning can include drafting social posts, scheduling music release content and outlining articles. When it comes to capturing ideas, you can do this in a physical notebook or on your phone. What you don't want to do is come up with a great idea during a walk or in the middle of the night, only to forget the idea. So write it down! Or dictate it with your phones voice recorder. You can add it to your content calendar later. The best advice I can offer here is to NOT launch it and forget it. Nothing good will come of that. Have questions about any of this. Feel free to contact me. Find all my contact details here. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes Choosing A Website Selecting the perfect theme Building the perfect homepage for your band website Band website complete checklist Writing awesome website content Email marketing for musicians Musicians email marketing with ConvertKit Guide to merch for music artists Selling merch Bandzoogle's guide to selling band  merch 10 SEO tips for musicians 6 ways to promote your music SEO for musicians SEO checklist Successful website launch ideas Trello ThemeForest Bandzoogle  Printful ConverKit Why Do I Need A Musician Website? (Ep 237) Free vs Paid Hosting For Musician Websites (Ep 239) Choosing A Domain For Your Musician Website (Ep 241) Choosing A Platform For Your Musician Website (Ep 242) Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube

Your Brand Amplified©
Sabrina Stocker: Skipping a Degree to Get an MBA and Breaking the Internet

Your Brand Amplified©

Play Episode Listen Later Jan 20, 2023 29:04


Sabrina Stocker is a tennis player, entrepreneur, and publicist known for her appearance on BBC One's The Apprentice. She is the founder of the largest tennis company in the UK and has since gone on to launch a software company that went viral.In this episode, you will learn the following:1. How Sabrina Stocker leveraged her personal brand to gain trust and generate half a million website subscribers within six weeks.2. The importance of long-term relationships with media outlets and a clear CTA for successful PR.3. How Sabrina Stocker was able to gain admission to an MBA program without a degree.Follow Sabrina on Instagram!We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at hello@yourbrandamplified.co

Daughters of Change
Building Connection Through Stories

Daughters of Change

Play Episode Listen Later Jan 20, 2023 56:39


Today's Daughter of Change, Ekhlas Ahmed, is a force to be reckoned with. She is a trailblazer, a shining light, and a beautiful human. Forced to flee the outbreak of civil war in Sudan with her mother, father, and three younger brothers in 2004, Ekhlas and her family were resettled in Portland, Maine. Since then, Ekhlas has earned her bachelor's degree in International Relations and a master's degree in Education from the University of Southern Maine with hopes of helping resettle other refugees – and she is doing just that.Ekhlas is the Founder and Executive Director of Chance to Advance, also known as CTA, which is dedicated to uplifting the voices of immigrants, refugees, and asylum seekers through storytelling to break down barriers for a more inclusive, connected, and educated world.Links to Check Out:Chance to Advance WebsiteTo Order Your CalendarChance to Advance Facebook PageEkhlas's LinkedIn ProfileFollow Daughters of Change:Website:Facebook:InstagramLinkedInMarie's LinkedIn:Daughters of Change Podcast Editor:  Sarah StaceySarah's LinkedIn Profile

City Cast Chicago
More Transit Problems, Big Bears Moves, and Taylor Swift Parties

City Cast Chicago

Play Episode Listen Later Jan 20, 2023 26:48


The Regional Transit Authority, which coordinates financing for CTA, Metra, and Pace, is predicting a $730 million budget gap beginning in 2026. The agency is looking for solutions, especially as ridership remains low. Host Jacoby Cochran, Block Club's Jamie Nesbitt Golden, and WCIU's Brandon Pope talk about the problems facing public transit, as well as big moves from the Bears, a proposed high school on the Near South Side, and the mayor's race. Plus, we've got good news about lion cubs and Taylor Swift parties and attractions. Vote City Cast Chicago as Best Podcast and Best Newsletter in the Reader's Best of Chicago 2022, under the City Life category. Follow us on Twitter: @CityCastChicago Sign up for our newsletter: chicago.citycast.fm Call or Text Us: (773) 780-0246 Learn more about your ad choices. Visit megaphone.fm/adchoices

Top Traders Unplugged
TTU124: Trend Following with a Twist ft. Harold de Boer, Managing Director at Transtrend

Top Traders Unplugged

Play Episode Listen Later Jan 20, 2023 73:41


Today, we are joined by Harold de Boer, Head of R&D and Managing Director at Transtrend, for a conversation on their unique approach to trend following. We discuss the investment philosophy at Transtrend and what makes them stand out against other investors, why markets trend and what history can teach us about trend following, how the war in Ukraine impacts markets and how Transtrend stays diversified. We also discuss why Transtrend has not deviated from trend and the importance of differentiating yourself, why de Boer believes computers have been become a disadvantage and why de Boer does not think trading more markets is always better. Lastly, we discuss Transtrend's approach to pricing their work and why they think ESG's have become a “strange thing”, what de Boer is most excited for in 2023 and much more.----------EXCEPTIONAL RESOURCE: Find Out How to Build a Safer & Better Performing Portfolio using this FREE NEW Portfolio Builder Tool----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “The Many Flavors of Trend Following” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Find out more about DUNN CapitalEpisode Timestamps:02:27 - Introduction to Transtrend03:47 - The investment philosophy17:55 - Being unconventional21:27 - Pure trend following vs. Trend following plus29:25 - What is the investment objective?32:53 - Developing and evaluating systems37:34 - Human + computer = better than computer?40:34 - Weaknesses of CTA replication strategies47:17 - Is trading more markets better?51:54 - Managing risk and liquidity concerns56:06 - Diversification strategies and...

WBBM Newsradio's 4:30PM News To Go
Suspected gang members shoot man with disabilities who was waiting for bus

WBBM Newsradio's 4:30PM News To Go

Play Episode Listen Later Jan 19, 2023 6:47


Also in the news: Lightfoot to use CTA bus cameras to identify motorists who block bus, bike lanes; 13-year old boy facing charges after threatening juvenile and his family; Property values around Arlington Park Racetrack going up and more.

The Winners Paradigm
AIM Episode 20 - How To Use Your Marketing To Make An Impact With Anika Jackson

The Winners Paradigm

Play Episode Listen Later Jan 18, 2023 30:30


Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika Jacksonl coming on the show To talk about marketing, PR, storytelling And most importantly making a major impact “ Where my passion is really working with people who are trying to serve others and trying to make an impact through whatever their product is. If they have a tech company, whatever their tech product, It's making a difference. It's helping kids learn about credit from an early age and finance and the things that we didn't learn growing up right? Or it's an organization like Community Health Councils in South la, which works on economic resiliency” - Anika Jackson Connect With Anika Send Audience To: amplifywithanika.com/strategysession On all socials at @amplifywithanika + this CTA link allows for a 30 minute marketing and PR strategy session with no obligation. Top Recommended Resources: www.thewinnersparadigm.com Now Sponsored By My Fit Life DISCOUNT CODE: TWP20159 For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://anchor.fm/thewinnersparadigm/support

Wake Up Legendary
1-18-23-Former Convict Grows To Over 10k Followers - It All Starts With A Marketing Plan-Wake Up Legendary with David Sharpe | Legendary Marketer

Wake Up Legendary

Play Episode Listen Later Jan 18, 2023 37:08


On today's WUL, JoAnn talks with Stacey McDowell. Stacy is a full time online marketer and this is her second time on the show. Today she shares what her determining factor was for going all in with digital marketing, what she's done with her content to convert more leads, how to craft a great CTA, and much more. Follow Stacey on Tiktok

Product Startup
159: Build a Community to Sell Your New Product Invention

Product Startup

Play Episode Listen Later Jan 18, 2023 28:32


Ashley Black is the founder of FasciaBlaster and many other related products.  Her company sells millions of dollars of products per month directly to her customers all over the world, and has built a community of over 8 million followers on social media. She is also a two-time best-selling author.  Her most recent book is titled From Passion and Purpose to Product and Prosperity.  Today Ashley is going to share some valuable knowledge on how inventors, startups, and small manufacturers can build customer communities around your new hardware product, how to be the personal brand behind your product, and how to ensure successful brand growth so that you can be the next hardware startup unicorn. Today you will hear us talk about: Building a brand for a hardware product startup Focused on ads that sold the products, but also getting them engaged in the actual community. Get to that point in ads where you are breakeven. Get out there and give deals to people for them to go out there and promote your product. Advocate for yourself There is magic as an inventor, the inventor themselves. Let the audience know who you are as a person, not just the product You don't need to be pretty, you don't need to be polished, you just need to be yourself. You don't need to do a ton of research when you re just promoting yourself Be authentic Sell to yourself Self-funding You have to be all-in Lowering your CTA (customer acquisition cost).  The bigger the community, the lower the cost per acquisition. What is Plan B, there is no Plan B. If you're an inventor out there, and you know your product can help, then it's only up to you and your commitment. If you want it to be a hobby, it's just that, but if you want a legacy business. People have a lot of societal safety nets The world is huge, find the others out there that resonate with you and your product EPISODE LINKS: Ashley Black Links: LinkedIn | Website | Facebook | Twitter | Instagram The Product Startup Podcast Links: https://www.ProductStartup.com/ Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube PTC Links: https://www.ptc.com/ OnShape | Creo Mako Design Links: https://www.makodesign.com/ YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter Kevin Mako Links: Instagram | LinkedIn | Quora | Facebook | Twitter Partner: PTC's best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality. Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Winners Paradigm
AIM Episode 20 - How To Use Your Marketing To Make An Impact With Anika Jackson

The Winners Paradigm

Play Episode Listen Later Jan 18, 2023 30:30


Anika is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at USC Annenberg School for Communication and Journalism. As a marketer, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career. Anika Jacksonl coming on the show To talk about marketing, PR, storytelling And most importantly making a major impact “ Where my passion is really working with people who are trying to serve others and trying to make an impact through whatever their product is. If they have a tech company, whatever their tech product, It's making a difference. It's helping kids learn about credit from an early age and finance and the things that we didn't learn growing up right? Or it's an organization like Community Health Councils in South la, which works on economic resiliency” - Anika Jackson Connect With Anika Send Audience To: amplifywithanika.com/strategysession On all socials at @amplifywithanika + this CTA link allows for a 30 minute marketing and PR strategy session with no obligation. Top Recommended Resources: www.thewinnersparadigm.com Now Sponsored By My Fit Life DISCOUNT CODE: TWP20159 For 20% OFF https://myfitlife.net/?ref=3Ogi6ygr Thanks for Rocking With US! To share your thoughts: Leave a note in the comment section below. To help out the show: Leave a 5 Star Rating and honest review on Apple Podcast. Your ratings and reviews really help and I read each one. Subscribe on Apple Podcast --- Support this podcast: https://anchor.fm/thewinnersparadigm/support

Morning Shift Podcast
Chicagoans Sound Off On Public Transit Struggles

Morning Shift Podcast

Play Episode Listen Later Jan 17, 2023 30:52


WBEZ surveyed CTA riders about their experiences and got thousands for responses. Reset hears from WBEZ's Cassie Walker Burke and Courtney Kueppers about what riders had to say.

Your Brand Amplified©
Unlock Your Business Capital with LaJuan Hughes

Your Brand Amplified©

Play Episode Listen Later Jan 16, 2023 29:20


LaJuan Hughes is the CEO of two companies, a marketing company and a business finance company. He helps entrepreneurs get business capital through new strategies and leverages his personal credit to fund businesses.When LaJuan Hughes quickly learned that lack of funding was the number one reason businesses fail, he boldly leveraged his personal credit to acquire over $300K in 0% APR business capital, inspiring others to do the same and helping entrepreneurs succeed.Here's what LaJuan Hughes and I cover:1. Leveraging personal credit to fund business endeavors2. Applying the principles of personal finance to business finance3. Common mistakes businesses make when marketing themselves.CTA: https://omnigrowthstrategy.com/podcast this is a link to watch a detailed video of how his process for business credit works and gives you the option to book a free strategy session call with LaJuan!We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at hello@yourbrandamplified.co

Top Traders Unplugged
TTU123: Trend Following Master Class ft. Russell Korgaonkar, CIO at Man AHL

Top Traders Unplugged

Play Episode Listen Later Jan 16, 2023 67:28


In this first episode of the new mini series with the largest and most successful trend followers in the world, we are joined by Russell Korgaonkar, CIO at Man AHL, for a conversation on how Man AHL uses trend following in their trading strategy. We discuss the philosophy behind their work and why they believe trend following is a great strategy, as well as what makes Man AHL stand out to investors and how they make trend following more digestible while maintaining "crisis alpha". We also discuss Korgaonkar's view on CTA replication and their process of improving their trend following system and models, why having a good execution system is important for enabling different sources of alpha and why they use dynamic position sizing to maximize their returns, how they overcome periods of drawdowns and how you price your work as a CTA, how much you should allocate to trend and much more.----------EXCEPTIONAL RESOURCE: Find Out How to Build a Safer & Better Performing Portfolio using this FREE NEW Portfolio Builder Tool----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “The Many Flavors of Trend Following” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Alan on Twitter.Find out more about DUNN CapitalEpisode Timestamps:00:00 - Intro02:22 - Introduction to Man AHL03:45 - Their trading strategy06:18 - Why does trend following work?10:11 - A unique type of trend following?15:46 - A trade-off in the objectives19:14 - The effect of adding carry21:13 - Picking from the strategy menu?22:46 - Too much focus on Sharpe?24:33 - Replication - yay or nay?29:54 - Have the models become outdated?35:55 -...

GetYourNewsOnWithRon
Supreme Court Trying To Crush Strikes, Surveillance For Landlords

GetYourNewsOnWithRon

Play Episode Listen Later Jan 15, 2023 56:05


-Surveillance companies are targeting Landlords as customers to evict tenants! -The Supreme Court could crush workers' ability to strike! -Gigi Sohn renominated to FCC. CTA to restore Net Neutrality! -Pearl Jam bassist builds skate parks in Montana!

FAITH-FILLED BUSINESS, Biblical Marketing, Authentic Sales, Christian Online Business, Faith-based sales strategy
33 // 5 rules for creating powerful CTA's that actually move the needle in your biblical business

FAITH-FILLED BUSINESS, Biblical Marketing, Authentic Sales, Christian Online Business, Faith-based sales strategy

Play Episode Listen Later Jan 13, 2023 16:20


CTA's are one of the most important things in your business. They're what directs your audience to their next step in their journey.   Although they're short, they're not always easy to do right. So today, I'm taking you through 5 rules for creating powerful CTA's that will actually move the needle in your business.   Grab your notebook and get ready to jot these down!   Happy listening! Sarah   Let's connect!   Join the facebook community: https://www.facebook.com/groups/sarahbcommunity   Grab your free copy of the Biblical Marketing Blueprint! My 6-step framework for selling your offers GOD's way: bit.ly/biblicalmarketingblueprint   Contact me: hello@sarahbeisel.com

Chicago Dog Walk
Friday 1/13/23 - Former Chicago Police Officer John Garrido

Chicago Dog Walk

Play Episode Listen Later Jan 13, 2023 53:43


(00:00) Intro (0:17) Retirement (1:35) Public safety (5:17) Bobby Rush popcorn scandal (8:20) Does the Mayor have CPD's back? (11:52) Kim Fox prosecutions (13:33) Fixing the issues (23:22) Mayor's police detail (29:41) Private security of CTA (32:56) Encrypted radios (35:04) Narcotics violence (37:37) National guard? (41:17) Carjackings (44:49) Solutions (51:25) 2023 Mayoral race (52:38) Outro John Garrido joins the show to talk about public safety in Chicago. We get into how safety has changed over time, the biggest issues that need fixing, what he is looking for in the current Mayoral candidates, and more.You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/thedogwalk

Equity
Will what happened at CES stay at CES?

Equity

Play Episode Listen Later Jan 11, 2023 34:45 Very Popular


This week, Natasha chatted with Haje Kamps and Brian Heater about CES which took place last week over in the ever-exciting Las Vegas area. All of our fantastic CES coverage can be found on the site, but for the purposes of today's show, we tried to keep it analytical, chatty and, at times, even a bit robotic. (You'll see what we mean).Here's what we got into:Post-CES feelings and why the show has stayed relevant after all these yearsHow expectations of the show compared to the reality, robot pillows and allWho did and didn't show upBrian's new suggestion for what the conference should be called The energy of innovation on the showroom floor, from sustainability to big swings to over-engineered blendersBatteries! And finally, how the downturn and COVID-19 may have impacted the way startups are pitching themselves to the public. Selection bias, it's a thing!You can follow Haje through his work on the Daily Crunch, Brian through his work on Actuator and as always, catch up with us on Twitter @EquityPod.Equity drops every Monday at 7 a.m. PT and Wednesday and Friday at 6 a.m. PT, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders, a show that details how our stories come together and more!

El Larguero
El Larguero completo | Los sustitutos de Joao Félix y entrevista a Cavani

El Larguero

Play Episode Listen Later Jan 11, 2023 108:19


Conocemos todos los detalles de la salida de Joao Félix al Chelsea y su posible sustituo. Además, última hora de la Supercopa de España desde Riad. Charla con Edison Cavani en la previa de la Supercopa de España. Ángel Haro, presidente del Betis, se pasa por 'El Larguero' para analizar la actualidad del conjunto bético. Entrevista con Medina Cantalejo, presidente del CTA. Carlos Sanz y Joan Barreda abandonan el Dakar. 'Las historias de Raúl Ruiz', con Adrián garcía, futbolista español en Bután.

El Larguero
El Larguero a las 00.00 | Entrevista con Cavani, Ángel Haro y Medina Cantalejo

El Larguero

Play Episode Listen Later Jan 11, 2023 61:36


Charla con Edison Cavani en la previa de la Supercopa de España. Ángel Haro, presidente del Betis, se pasa por 'El Larguero' para analizar la actualidad del conjunto bético. Entrevista con Medina Cantalejo, presidente del CTA.

El Larguero
Entrevista | Medina Cantalejo: "¿Mateu Lahoz? A final de temporada, que pase lo que tenga que pasar"

El Larguero

Play Episode Listen Later Jan 11, 2023 17:34


Tras el Mundial de Qatar, el arbitraje español vuelve a estar en el punto de mira por las polémicas decisiones de las últimas jornadas. Así, aprovechando el estreno de la nueva tecnología de fuera de juego semiautomático en la Supercopa de España, Luis Medina Cantalejo atiende a 'El Larguero'. El jefe del CTA, además de resolver dudas arbitrales, habla sobre el futuro de Mateu Lahoz y el cómo se puede aprovechar una tecnología "muy avanzada".

Your Sparkly Brand
How To Launch an Online Course

Your Sparkly Brand

Play Episode Listen Later Jan 10, 2023 13:18


We're back Sparkly Babies! In our first episode of 2023, we're giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it. Make sure to grab your Zen AF Checklist here and follow along to enjoy a low-stress and high-converting launch. Key points in this episode… Meg takes a more active step towards improving her selling skills. Lauren uses a previous episode of YSB podcast as reference for what she's working on for a client. How to launch and market a course. Do your research towards knowing your customer. Pay attention to your customers' pain points. Create a sales funnel. Give values in the form of lead magnet. Add a call to action (CTA) to your lead magnet. Build an email marketing funnel to build customers' trusts. Keep your email list warm by sharing things. Depending on where your customers are, integrate SMS marketing into your marketing strategy. When it comes to your sales page, the most important thing is the headline. Have a CTA at the end of your sales page. Other design elements to take into consideration while building a sales page. Ways to do a launch: evergreen launch and live launch. An evergreen is something that's always available to buy. A live launch happens only occasionally and has the scarcity element. Consider offering a tripwire. Consider using upsells and downsells. Don't give up after your first launch. Check out our free resource on launching a course/product: The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist LINKS WE MENTIONED The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist Episode 43: 8 Secrets to Unlocking Rave Reviews & Terrific Testimonials: https://spotifyanchor-web.app.link/e/hGPcWXsPRvb Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly! LET'S CONNECT Is there a topic you'd like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch. Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Naturalistic Decision Making
A New Initiative to Accelerate Workforce Training with Cognitive Task Analysis

Naturalistic Decision Making

Play Episode Listen Later Jan 10, 2023 47:37


This podcast episode is from an informational webinar hosted by the Naturalistic Decision Making Association on December 15th, 2022. The webinar outlines the purpose and parameters of CTA in E/Affect, a challenge sponsored by Schmidt Futures to strengthen the case for Cognitive Task Analysis in the workplace. What is Cognitive Task Analysis? CTA is a toolkit used by psychologists, researchers, and instructional designers to understand how high-performing professionals make complex decisions. The deep insights revealed through CTA can be used to design training programs that help novices achieve proficiency at a rapid pace. Two-Stage Program The grant will support a year-long project carried out in two stages. Stage 1: CTA in Effect [DEADLINE: February 15th, 2023] The first stage will solicit case studies of CTA's ROI and award $10,000 in total prize money to the most compelling submissions. Stage 2: CTA in Affect [To take place throughout 2023] The second stage will identify high-value areas of opportunity for CTA-based training programs. An Invitation to Partners & Practitioners Are you an experienced CTA practitioner? Do you represent a company that would like to learn more about how CTA can preserve institutional knowledge and accelerate training? If the answer to either question is yes, this podcast and the challenge it describes will be of value to you. Learn more about Naturalistic Decision Making and Cognitive Task Analysis at NaturalisticDecisionMaking.org. Thank you to Schmidt Futures for their generous sponsorship of this initiative and support of the NDMA and its mission. Learn more about their work at SchmidtFutures.com.

Circulation on the Run
Circulation January 10, 2023 Issue

Circulation on the Run

Play Episode Listen Later Jan 9, 2023 24:41


Please join authors Loren Field and Sean Reuter, as well as Associate Editor Thomas Eschenhagen as they discuss the article "Cardiac Troponin I-Interacting Kinase Affects Cardiomyocyte S-Phase Activity But Not Cardiomyocyte Proliferation." Dr. Greg Hundley: Welcome listeners, to this January 10th issue of Circulation on the Run, and I am Dr. Greg Hundley, associate editor, director of the Pauley Heart Center at VCU Health in Richmond, Virginia. Dr. Peder Myhre: I am Dr. Peder Myhre from Akershus University Hospital and University of Oslo in Norway. Dr. Greg Hundley: Well, listeners, this week's feature discussion delves into the world of preclinical science and evaluates cardiac troponin I and its impact on S phase activity in cardiomyocytes, and does that relate to cardiomyocyte proliferation. But before we get to that, how about we grab a cup of coffee and Peder and I will work through some of the other articles in the issue. Peder, how about this week I go first? Dr. Peder Myhre: Go ahead, Greg. Dr. Greg Hundley: Right. So Peder, this first study evaluated whether the burden of positive coronary artery calcification on cardiovascular disease differed by multidimensional individual characteristics, and so the investigators led by Dr. Kosuke Inoue from Kyoto University sought to investigate the heterogeneity in the association between positive coronary artery calcium and incident cardiovascular disease. And so Peder, to examine this question, the authors implemented a cohort study design that included adults aged greater than 45 years, free of cardiovascular disease, from the Multi-Ethnic Study of Atherosclerosis, or MESA, and after propensity score matching in a one-to-one ratio, they applied a machine learning causal forest model to, first, evaluate the heterogeneity in the association between positive coronary artery calcium and incident cardiovascular disease and then, second, to predict the increase in cardiovascular disease risk at 10 years when the coronary artery calcium score was greater than zero, so versus is it zero at all at the individual level? Dr. Peder Myhre: Oh, Greg, that is so cool, so using machine learning for coronary artery calcium and risk prediction, I'm very excited. What did they find? Dr. Greg Hundley: Right, Peder, so the expected increases in cardiovascular disease risk when the coronary artery calcium score was greater than zero were heterogeneous across individuals. Moreover, nearly 70% of people with low atherosclerotic cardiovascular disease risk showed a large increase in cardiovascular disease risk when the coronary calcium score was greater than zero, highlighting the need for coronary artery calcium screening among such low-risk individuals. And Peder, future studies are really needed to assess whether targeting individuals for coronary artery calcium measurements based on not only the absolute ASCVD risk, but also the expected increase in CVD risk when a CAC score is greater than zero and whether that improves overall assessment of cardiovascular outcomes. Dr. Peder Myhre: Wow, that is so clinically relevant and very interesting. And we're actually going to stay clinically relevant with the next paper which is about anti-platelet therapy after PCI. And this paper describes the long-term results of the HOST-EXAM trial. To remind you, Greg, the HOST-EXAM trial was an investigator-initiated prospective, randomized, open label, multicenter trial done at 37 sites in Korea. They enrolled patients who had undergone PCI with DES and maintained dual anti-platelet therapy without any clinical event for a mean 12 months and then they were randomized one to-one to either clopidogrel, 75 milligrams once daily, or aspirin, 100 milligram once daily. The primary results of this trial was published in Lancet in 2021 and showed superiority of clopidogrel over aspirin in prevention of the composite of MACE and major bleeding during 24 months of followup. And then, through the current paper, this describes the results of the post trial extended followup of about five years. Dr. Greg Hundley: Very nice, Peder, so aspirin versus clopidogrel and looking at the maintenance of that monotherapy and cardiovascular outcomes. Wow, so what did they find? Dr. Peder Myhre: Yeah, Greg. They, in this extended followup study, had a total of 5.8 years median followup, and the primary endpoint occurred in 12.8% in the clopidogrel group versus 16.9% in the aspirin group, and that has a range of 0.74 with a 95% conference interval ranging from 0.63 to 0.86. So also the clopidogrel group had lower risk of the secondary thrombotic endpoint and the secondary bleeding endpoint while there was no significant difference in the incident on all caused death. So Greg, to conclude, these very interesting results from the primary analysis of the HOST-EXAM trial was consistent through the longer followup, and this support the use of clopidogrel over aspirin monotherapy from 12 months onwards after PCI. Dr. Greg Hundley: Very nice Peder, beautiful description and sounds like long-term clopidogrel use over aspirin was quite beneficial. Well, the next study comes to us from the world of preclinical science, and it is from the investigative group led by Dr. Yunzeng Zou from Shanghai Institute of Cardiovascular Diseases and the Zhongshan Hospital and Fudan University. Peder, the study pertains to diabetes. So diabetic heart dysfunction is a common complication of diabetes mellitus and cell death is a core event that leads to diabetic heart dysfunction. However, the time sequence of cell death pathways and the precise intervening time of particular cell death type remained largely unknown in diabetic hearts. And so, Peder, this study aimed to identify the particular cell death type that is responsible for diabetic heart dysfunction and propose a promising therapeutic strategy by intervening in this cell death pathway. Dr. Peder Myhre: Wow, Greg, that is really interesting. Heart dysfunction in diabetes is something that we really have to learn more about and I'm so excited to hear what these authors found, Greg. Dr. Greg Hundley: Right. So first, Peder, the authors identified necroptosis as the predominant cell death type at later stages in the diabetic heart. And then second, Peder, the CB2 receptor, and we'll call that CB2-R, recruits transcription factor Bach2 to repress necroptosis and protects against diabetic heart injury while hyperglycemia and MLKL in turn phosphorylates CB2-R to promote ubiquitous dependent degradation of CB2-R, thus forming a CB2-R centric feedback loop of necroptosis. And finally, Peder, cardiac CB2-R or Bach2 expression negatively correlates with both MLKL 10 expression and the extent of diabetic heart injuries in humans. And so the clinical implications of these findings, Peder, are that the CB2-R centric necrotic loop represents a promising target for the clinical treatment of diabetic heart injuries. Dr. Peder Myhre: So Greg, this paper that comes to us from corresponding author Amanda Paluch from University of Massachusetts Amherst, is a meta-analysis of eight prospective studies with device measured steps including more than 20,000 adults who were followed for CVD events. And the mean age of participants in this study was 63 years and 52% were women. And the participants were followed for a median of 6.2 years and 1,523 cardiovascular events occurred. So first, Greg, there was a significant difference in the association of steps per day in cardiovascular disease between older, that is greater or equal to 60 years, and younger, that is less than 60 years adults. So for older adults that has the ratio for cardiovascular disease using Q1 as reference was 0.80 for Q2, 0.62 for Q3, and 0.51 for Q4. And for younger adults that has ratio for cardiovascular disease using Q1 as reference was 0.79 for Q2, 0.90 for Q3, and 0.95 for Q4. And in the paper, Greg, there are some beautiful, restricted cubic lines that really illustrate the association between daily steps and the risk of cardiovascular disease among older adults and in younger adults. So the authors conclude that for older adults taking more daily steps is associated with a progressively lower risk of cardiovascular disease. And monitoring and promoting steps per day is a simple metric for clinician patient communication and population health to reduce the risk of cardiovascular disease. Dr. Greg Hundley: Well, Peder, we've got some other very interesting articles in this issue and how about we dive into that mail bag and discuss a few of those. So I'll go first. The first is a Perspective piece by Professor Powell-Wiley entitled “Centering Patient Voices through Community Engagement in Cardiovascular Research.” A very important topic where can those in the community actually help us design meaningful outcomes for our research initiatives? And next Peder, there is a Research Letter from Professor Evans entitled “Increasing Mononuclear deployed Cardiomyocytes by Loss of E2F7/8, and does that fail to improve cardiac regeneration post myocardial infarction?” Dr. Peder Myhre: Thanks, Greg. We also have an ECG Challenge by Dr. Li entitled, “What Is The Truth Behind Abnormal ECG Changes?” And this is describing a very rare and interesting cause of ST segment elevation. I recommend everyone to read that case. We also have our own Nick Murphy who gives us the Highlights from the Circulation Family of Journals where he summarizes five papers from the Circulation subspecialty journals. First, the experience with a novel visually assisted ablation catheter is reported in circulation A and E. The impact of various exercise training approaches on skeletal muscle in heart failure with preserved the F is presented in circulation heart failure. Gaps in heart failure treatment over a decade are reported in circulation cardiovascular quality and outcomes, and the associations of machine learning approaches to plaque morphology from coronary CTA with ischemia are reported in circulation cardiovascular imaging. And finally, Greg, an observational study of left main PCI at sites with and without surgical backup is reported in circulation cardiovascular interventions. Let's go on to the feature paper today describing the cardiac troponin I interacting kinase and the impact on cardiomyocyte S phase activity. Dr. Greg Hundley: Great, let's go. Welcome listeners to this January 10th feature discussion. Very interesting today as we are going to delve into the world of preclinical science. And we have with us today Dr. Loren Field and Dr. Sean Reuter from University of Indiana in Indianapolis, Indiana. And our own associate editor, Dr. Thomas Eschenhagen from University Medical Center of Hamburg in Hamburg, Germany. Welcome gentlemen. Well, Loren, we're going to start with you. Can you describe for us some of the background information that went into the preparation of your study, and what was the hypothesis that you wanted to address? Dr. Loren Field: Sure. This study actually came about in a rather roundabout fashion. We were doing a study with Kai Wollert in Hanover, Germany, where we were looking at the impact of a CXCR4 antagonist, which is used to mobilize stem cells from the bone marrow. And we had sent our mice over to Kai's lab and we have a mouse model that allows us to track S phase activity in cardiac myocytes, so these are cells are starting to replicate. And Kai crossed them into a different genetic background. And when he sent the mice back to us to analyze the hearts, we observed that we saw things that we never saw before in our experiments here. His injury model was different than ours and now the mouse also had a genetic background, so we had to spend about a year to figure out if it was the injury model or the background. It turned out to be the genetic background, and the phenotype was these mice had about a 15-fold elevated level of cell cycle reentry. So then it became a relatively simple genetics game where we took the progenitor mice, made F1 animals, looked for the phenotype, did backcross animals, and basically identified the gene responsible for the phenotype. Dr. Greg Hundley: Very nice. And so in this study moving forward, what hypothesis did you want to address? Dr. Loren Field: Well, the main hypothesis was to figure out what the gene was and then secondarily to figure out the degree of cell cycle progression. When the cell is proliferating, the first task is to replicate its genome, which is S phase activity that's followed by the nuclei dividing and then finally by the cell itself becoming two cells. So our task was to identify, first, the gene and secondly, how far through the cell cycles the cells progressed. Dr. Greg Hundley: Very nice. And how did you construct your experiment? Dr. Loren Field: It was, again, very straightforward. It was simply setting up the appropriate genetic crosses to produce the animals. For the past 10, 15 years, we've been developing a computer assisted assay that allows us to identify the anatomical position of S phase positive cardiac myocytes in sections of the heart. And basically, we apply that program to the different genetic backgrounds and after that it's a ball of mapping studies, QTL mapping. Dr. Greg Hundley: So really mechanistic understanding. Well listeners, we're next going to turn to Sean, and Sean, can you describe for us your study results? Dr. Sean Reuter: Yes, as Loren stated, we saw a 15-fold increase in the S phase activity within the remote zone. Now we partition the heart in three different zones after injury, so the scar, the border zone, and then the remote zone or injury. And as Loren stated, we saw a 15-fold increase in the S phase activity, cell cycle activity, in the remote zone. And it's only because we have this system in hand that we can anatomically map the S phase activity within the heart that we were able to detect and also quantify this. And I think that's the reason we discovered this particular phenotype. But in addition to that, we performed RNA-seq or Exome sequencing and discovered that TNNI3K was the responsible gene for elevated S phase activity within the remote zone and border zone, but interestingly not in the scar. Dr. Greg Hundley: Very interesting, Sean, and so describe for us the importance of the TNNI3K and its relationship to this S phase. Dr. Sean Reuter: Sure. This particular gene was first discovered around 2000, and it's been studied for a while now, but the targets of this kinase specifically expressed in the heart, and it does get elevated after injury, but the actual targets are not well described or well known. It's believed that it phosphorylates some mild filament fibers and structural proteins, but the actual mechanism and the consequence of this is not known. So when we saw this in the remote zone, the elevated S phase, our current theory is that we believe that it's probably increasing oxidative stress that would basically further out from the at-risk zone or the border zone and then it now is in the remote zone. So we think it's just causing the heart, a pathological area of the heart, basically to expand. And so that's our current theory. Other groups have published on the oxidative stress in over expression of TNNI3K as well. Dr. Greg Hundley: Very nice. Well listeners, next we are going to turn to our associate editor, Thomas many articles come your way and come across your desk. What attracted you to this particular article, and how do we put its results really in the context of cardiac regeneration? Dr. Thomas Eschenhagen: Indeed, there were several arguments. It's a cool paper and the whole field is still very important. As probably most of you know, the field have a rough ride over the last 20 years, went up and down, lots of bad findings. And in the end it turns out that we are there where we have been 20 years ago, the mammalian heart essentially doesn't regenerate. So anything which would improve that would be of very major importance. Why is it a good paper? Because it starts from a very clear finding, one mouse, which looks like strongly regenerating after MI, another mouse line, which doesn't. And so by applying, let's say, classical genetic, very stringent methodology, Loren Field and his group identified this troponin I kinase to be the culprit. And they also proved it, because putting it back in the strain with a low, so-called, regeneration brought it back to the other level. So it's a very clear, nice methodology. And finally, it's also a bit provocative because others in a very prominent paper, actually, have shown that this kinase... Or they concluded more or less just the opposite. The reason for the discrepancy is not quite clear and I was very happy to learn that the two groups actually discussed about it. So it's not just a bad controversy, but something which brings forward science. And finally, I think something we didn't talk about yet today, what I particularly liked, maybe the most, on this paper is that this group didn't stop at the point of DNA synthesis. Everybody else would've probably said, "Okay, here we are, one regenerate the other doesn't." But in the very important extra finding of this paper is that this is just increased DNA synthesis and not more myocytes. And this distinction is so critical to the field because people forget that adult mammalian cardiomyocytes often have several nuclei and individual nuclei have more than one set of chromosomes, so this polyploid. And so if you see DNA synthesis like in this paper, it doesn't necessarily mean more myocytes. And actually here it was shown that it is not more myocytes but more polyploidization and making this difference so clear, I think it's a very important contribution to the field. Dr. Greg Hundley: Very nice. Well, listeners, we're going to turn back to each of our guests today and we'll start with you Loren. Based on your results, what do you see as the next study moving forward in this sphere of research? Dr. Loren Field: I think these results made me appreciate for the first time that the intrinsic level of cell cycle reentry, that's just the S phase, not the cell division, is actually much higher than I had thought previously. And this was because we just fortuitously, or I guess anti-fortuitously, we're using a strain that had low levels of S phase induction. If you calculate the turnover, if every nucleus that it synthesized DNA actually went on to have that cell divide, you could replace a 50% loss of myocytes over the course of about 550 days, give or take. And to me, that's actually telling me that if we could push those cells from just being polypoid, as Thomas was saying, to actually go through cytokinesis, there would be enough intrinsic activity to go forward. So this really tells me that what we should be focusing on is now not trying to induce cell cycle, but to allow the cells that are entering the cell cycle to actually progress through it. Dr. Greg Hundley: Very nice. And Sean? Dr. Sean Reuter: Yes, well, echoing Loren's point there, it's really not necessarily cell cycle induction, it's cell cycle completion to the cytokinetic fate. And that's the key. If we can get to that point, if we can figure out the mechanism to get to that point, then we have a wonderful discovery. However, we're not quite there yet, but we hope to be. Dr. Greg Hundley: And Thomas. Dr. Thomas Eschenhagen: Well, nothing to add really from my side, except that I would like to know what this Troponin I kinase does, because that is somehow still a missing link. How does this kinase lead to more DNA synthesis or the initiation of cell cycling? That would be an important finding and I'm sure there will be more research going on. Particularly also, to solve this discrepancy, I mean, there must be something in it and we don't quite yet know how, but I think we are in a good way. I'm sure there will be papers showing that soon. So I think that's, again, a very good start for this discussion. Dr. Greg Hundley: Well, listeners, we want to thank Dr. Loren Field, Dr. Sean Reuter and Dr. Thomas Eschenhagen for bringing us this really informative study in mammalian myocellular regeneration, highlighting that the level of cardiomyocyte cell cycle reentry in hearts expressing TNNI3 kinase would lead to significant regenerative growth if each cardiomyocyte exhibiting S phase activity was able to progress through cytokinesis. And this in turn suggests that identification of factors which facilitate cardiomyocyte cell cycle progression beyond S phase will be key to unlocking the intrinsic regenerative capacity of the heart. Well, on behalf of Carolyn, Peder and myself, we want to wish you a great week and we will catch you next week on the run. This program is copyright of the American Heart Association 2023. The opinions expressed by speakers in this podcast are their own and not necessarily those of the editors or of the American Heart Association. For more, please visit ahajournals.org.

GEROS Health - Physical Therapy | Fitness | Geriatrics
STOP artificially scoring the OASIS

GEROS Health - Physical Therapy | Fitness | Geriatrics

Play Episode Listen Later Jan 9, 2023 20:52


Julie joins us for a serious CTA to stop artificially inflating and deflating OASIS scores - aka fraudulently representing a patient's clinical condition as being highly impaired on admission and making significant progress throughout POC - when this is FAR from reality. She discusses the negative downstream effects this can have- it only further exacerbates continued pressures from insurance companies, as well as makes it easy for the professional pandemic of clinicians underdosing our patients continue to spread. Give it a listen to hear the entire discussion. Want to make sure you stay on top of all things geriatrics? Go to https://MMOA.online to check out our Free eBooks, Lectures, & the MMOA Digest!  

El podcast de Instagram
220: El gran error de los gurús de Instagram

El podcast de Instagram

Play Episode Listen Later Jan 8, 2023 5:04


220: El gran error de los gurús de InstagramMejor Comunidad Emprendedores en Telegram: Mastermind con Vídeo llamada en grupo (éxitos y fracasos), Podcast secreto, Retos de 21 días, grandes referentes, clases, analizo tu cuenta de Instagram, Club de lectura: https://borjagiron.com/telegramSu llamada a la acción es mala. Muy ambigua. Nada clara. Sin un objetivo claro. Nada fácil. Por eso tienen 2000 likes y 30 comentarios con emojis. Y no venden ni crecen. Crecieron cuando mi madre publicando crecía. Malas llamadas a la acción:- ¿Te gustó? Comenta. Da like. - Comenta si te pareció interesante y sígueme para ver más contenido como este. - ¿Conoces otra tendencia de diseño web?Mis posts más compartidos en Stories no lo pedí. Toca emoción.Post “Cambia tus palabras”Los que han tenido más de 1000 comentarios sí pido.Mira mis llamadas a la acción para transformar seguidores en clientes:https://instagram.com/borjagironÚnete al Grupo de Telegram Triunfers: https://borjagiron.com/telegramSesiones de MastermindPodcast secreto en exclusivaPreguntas y respuestasRepeticiones de los directos de InstagramRegalos, descuentos y sorteosRanking de miembrosRetos de 21 díasClases en vivoContenido exclusivoClub de lecturaComunidad de amigosEventos presencialesGrupos de conversación (RRSS, SEO, Podcasting, Productividad, WordPress, Monetización...)Recuerda suscribirte al podcast para no perderte el resto de noticias, novedades, trucos y tendencias de Instagram. Si te ha gustado comparte el episodio, dale a me gusta, deja 5 estrellas o comenta el episodio. Me ayudarás a seguir creando episodios completamente gratis.También puedes acceder completamente gratis a mi curso de Instagram desde https://triunfacontublog.com Soy Borja Girón, has escuchado El podcast de Instagram, nos escuchamos en el próximo episodio.

Socialette: Bite-Sized Online Marketing Podcast
Coaching call: How do I get my audience to see the value in what I sell?

Socialette: Bite-Sized Online Marketing Podcast

Play Episode Listen Later Jan 8, 2023 23:19


Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers.In his episode we cover:- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion- Nailing your CTA's (calls to action) for maximum uptake- Why showing value in your offers through empathy and solution-based communication can be so powerful- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this nowSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

AJR Podcast Series
Deep Learning Reconstruction for Assessing Coronary Restenosis

AJR Podcast Series

Play Episode Listen Later Jan 6, 2023 9:28


Full article: https://www.ajronline.org/doi/10.2214/AJR.22.27983  In this podcast, Shambo Guha Roy, MD discusses an article in which the authors evaluated the utility of deep learning reconstruction of coronary CTA for evaluation of stent restenosis.

Taste Radio
What We Often Forget About Setting Goals

Taste Radio

Play Episode Listen Later Jan 6, 2023 15:52


Taste Radio's hosts discussed the relative value of making resolutions and shared advice from a highly successful entrepreneur on how to set achievable goals. They also spoke about the arrival of 2023 trade shows, an effective way that early-stage brands can build awareness and riffed on a handful of new products and brand updates. Show notes: 0:40: Bass Basics, Talking Trends… With Family, Send Us Your News – The episode kicks off with a CTA about reviews and free tees, before Jacqui revealed plans to start “slapping” a certain instrument and the hosts chatted about industry-related conversations with family and friends. Ray highlighted a past episode with Zico founder Mark Rampolla and encouraged attendees and exhibitors of the upcoming 2023 Winter Fancy Food Show to reach out and also extolled the value of BevNET's Elevator Talk series. Brands in this episode: Zico, De Soi, Somi Energy, Sayso, Barr Hill

Make Money Podcasting
6 Ways to Double Your Podcast Downloads in 2023

Make Money Podcasting

Play Episode Listen Later Jan 5, 2023 16:02 Transcription Available


Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day. You could even go the extra mile and create a custom CTA to subscribe to your show. 3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts.  Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app. 4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know. 5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas. 6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!  Show NotesPodcast Swaps Grew my Show by 21%Podcast Liftoff PlaybookCreator HooksWays to get in touchGet the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprintWant to become a Profitable Podcaster faster? Join the Podcast Liftoff Playbook. Use the code PL071220 for $60 off.

The Think Marketing Podcast
186: Monetize Your YouTube Channel in 2023 (WITHOUT Ad-Sense)

The Think Marketing Podcast

Play Episode Listen Later Jan 5, 2023 14:46


Sean interviews Loia Velasquez and how she made money on YouTube without Ad-Sense ****** This video is sponsored by Streamyard. Get a 14 day free trial of StreamYard HERE ➡️ http://StreamWithThink.com 

REI Branded (Personal Brand & Business Building)
Having a Website That Reflects Your Brand

REI Branded (Personal Brand & Business Building)

Play Episode Listen Later Jan 4, 2023 41:08


It is important for businesses to have a website as it is a crucial marketing tool.  This is especially true in the age of social media, where potential clients will check out a company's website to learn more about them.  It is important to make sure that your website is professional and friendly in order to appeal to your ideal client. Your website should also be easy to navigate, with clear and concise messaging. People consume content differently so ensure you have a balance of video and text on your website and have clear calls to action throughout the page. Real estate agents may want to focus on generating phone calls, but it can be helpful to test different channels to collect leads. But often people don't update their websites (or even have one in the first place), sometimes due to the perceived cost or difficulty of doing so. The increasing complexity of software like WordPress can be problematic for users who are not familiar with web design. But there is a solution.  This week's podcast guest, Lindy Nowak, shares how to create an effective website, with the one-page scrolling format. They stress the importance of keeping the amount of content on the home page to a minimum and having clear messaging that is focused on making a sale, rather than being all about the brand.  Lindy suggests including a video on the home page, as well as a list of services, and below that, filling in with additional content such as an Instagram feed. It is also crucial to have beautiful imagery and a professional headshot on your website. They advise that if you want to include a call to action (CTA) on your website, you should make sure that it is consistent and that it is placed in a spot (or spots) where people will see it. They also advise that you test different lead magnets and see what works best for your website visitors. The previous episode about headshots; Does Your Headshot Reflect Your Personal Brand? https://paulcopcutt.com/episode61/ Contact Lindy Nowak Lindy is the Founder of Up In a Day, a web design and development company that specializes in creating fast, high-quality websites for businesses. The company was founded with the mission of making it easy and affordable for businesses to get a great online presence without having to go through the hassle and expense of traditional web design services. For 'personally brandtastic' listeners Lindy is offering a free website review. Contact them and they will record a video taking you through their thoughts on your existing website. And if you are struggling to find an agency that can build an awesome website without waiting weeks or months Up in a Day can build you a high-impact website quickly and with minimal effort from you. They make the process easy and painless so you can focus on your business while they take care of building your business the website it deserves. Check them out at: www.upinaday.co and schedule a call with them! Connect with Paul: LinkedIn: https://www.linkedin.com/in/paulcopcutt/ Website: https://paulcopcutt.com/ Loved this episode? Please leave us a review and rating.

John Williams
Paul Vallas: Absence of leadership is the biggest crisis facing Chicago

John Williams

Play Episode Listen Later Jan 4, 2023


Chicago mayoral candidate Paul Vallas joins John Williams to talk about a couple of new political ads he just released, his plan to combat crime in the city, how he will get more police on the street, how he will make the CTA safer, and what he believes the greatest crisis that the city of […]

WGN - The John Williams Uncut Podcast
Paul Vallas: Absence of leadership is the biggest crisis facing Chicago

WGN - The John Williams Uncut Podcast

Play Episode Listen Later Jan 4, 2023


Chicago mayoral candidate Paul Vallas joins John Williams to talk about a couple of new political ads he just released, his plan to combat crime in the city, how he will get more police on the street, how he will make the CTA safer, and what he believes the greatest crisis that the city of […]

WGN - The John Williams Full Show Podcast
Paul Vallas: Absence of leadership is the biggest crisis facing Chicago

WGN - The John Williams Full Show Podcast

Play Episode Listen Later Jan 4, 2023


Chicago mayoral candidate Paul Vallas joins John Williams to talk about a couple of new political ads he just released, his plan to combat crime in the city, how he will get more police on the street, how he will make the CTA safer, and what he believes the greatest crisis that the city of […]

The Think Marketing Podcast
185: How My Business Exploded Using YouTube & Social Media!

The Think Marketing Podcast

Play Episode Listen Later Jan 3, 2023 11:25


In this episode, Sean talks with  Loida Velasquez about how she grew her business using YouTube & Social Media! *** Watch our FREE YouTube Masterclass class here

Into the Impossible
A Look Back on 2022 in Science With Brian Keating and Special Guest Eric Weinstein

Into the Impossible

Play Episode Listen Later Jan 2, 2023 68:18 Very Popular


Here's a recording of my X-mas day Twitter space. It was a discussion of a wide variety of topics including a few X-mas themes — the launch and controversy around the James Webb Space Telescope, inflation, dark matter vs. Monday and more. Eric Weinstein joined in towards the end. Follow me so you don't miss the next one

77 Flavors of Chicago

HAPPY NEW YEAR, EVERYONE! We hope you had a great and wonderful holiday. We are definitely excited to kick off what we are calling "phase 2". Food and history are still what we do! In this episode, we are talking about how the CTA got started! It's come a long way from the streetcar days. Also, we stopped and ate at the Chicago Taco Authority. The food and atmosphere here are dope! We can't wait to share! Tune in and learn! If you have anything you'd like us to talk about on the podcast, food or history, please email us at 77flavorschi@bpositiveprod.com Visit our website and check out our new interactive map to visit all the restaurants and cool sites we've featured on the podcast! BPositiveProd.com/77FlavorsChi WATCH US ON YOUTUBE HERE! Shop our gear from Amazon! https://www.amazon.com/shop/77flavorschi Follow us on IG: 77 Flavors of Chicago @77flavorschi Dario @super_dario_bro Sara @TamarHindi.s --- Support this podcast: https://anchor.fm/77-flavors-of-chicago/support

Fitness Marketing Mastery
20+ Simple Ways to Market Your Health & Fitness Coaching Business

Fitness Marketing Mastery

Play Episode Listen Later Dec 31, 2022 33:21


You may have the best heart, the best program, or be the best local trainer or health coach, but if you haven't figured out ways to market your health & coaching business consistently, effectively, then no one knows about you.   There are dozens of ways for you to market your health coaching business here. Some are direct and others indirect. Indirectly marketing means you're not just sharing your freebie. That still feels a little like someone you've never met stalking you for a date. You have no reason or motivation to get a freebie (let alone, to those of you who are posting on social media your programs and hoping that people register from social media – that strategy unfortunately would go on the “20 ways to kill your organic marketing” list.   Indirectly marketing your freebie means you're sharing it but leading with some other generous offer first. Did you know? We no longer require 7 touches before someone will know, like, and trust you – potentially even enough to give you an email, let alone buy from you – it takes about 21 today!  Yes, 21 times(many say 28) in front of someone. And they are not seeing every post you painstakingly made on social media. People have lives. They don't wait for your next post, email, or video. So create, yes. Then share, send, and resend when they didn't open. Be purposeful, have a plan and it's then that these will get your wheels creative juices going!  You can return to this over and over! It's not a checklist suggesting you need them all, but you do need number 1, then you need to give it wheels as many of the additional simple ways to market your health & fitness coaching business will. Create a Freebie If you don't have one you love, that works consistently, focus on this until you do. Where do you post it? Not just hidden on your website. In your blogs, podcasts, interviews, and on social posts in an organic not spammy way. Be sure that you don't make this mistake: make a freebie, and then leave it. Or this mistake: make a freebie and then make another and another. Stick with your freebie. Promote it, and drive traffic to it (in ways I'll share below as well as paid traffic depending on your budget). Watch your conversions every week. How many people actually opt in for it? If you create anything… that no one wants.. you've wasted time. So be sure you base what you make on what your customer wants. Keep tweaking until you know that the conversion rate (number of people who land on your freebie thank you page after being presented with your freebie) is high before you go and create another one.  Not many things on this list will market your health & fitness coaching business the way a freebie will. It's going to be true for a long time.  Pop Ups Add a pop up on your website to the freebie.  Examples of pop ups include: announcing something special, are you leaving/before you go, and did you forget? I'm including 3 images of pop-ups in the notes here that may give you ideas. And yes, they can be annoying. But they do work.  Create content that lives forever:  Start a Blog Write an Article or post for someone else. Create a Video  Start a Podcast.  Every time you post a new blog (relevant), video, or podcast, insert a ‘native' CTA for the freebie and then create a slice of that content and share it on at least 5 platforms with a graphic. Haven't been doing this and have tons of content (a book? Blog or podcast?)? You can go back and do this for every one of them! Continue to share them once created over and over again. This is really an indirect share of your freebie.  You've got gold, now you just need to harvest it! The gold here is that as long as the content is still relevant, you can and should drive traffic to it regularly.  Examples of These Simple Ways to Market your health & fitness coaching business in Action:  I have a knee strengthening video on YouTube.  It has millions of views. In it there are 5 or 6 exercises. I can and should share ONE of them in a short video post and tell them that to get the rest of the exercises they can watch the full-length video here…xxxx.  I can also share a study about omega 3 and inflammation in knees (I have in my arsenal) and suggest if they want other ways to exercise for relief... they watch the video.  So while I'm sharing a free social post to another free full length video... in order to finally give them an option to “opt in” and subscribe to my email list with another “freebie” – it often takes that kind of chain reaction to prove the trust factor to a new prospect. (85% of consumers make a slower decision than the 15% of us who may jump in) Got tons of blogs? Create a book using them. Each blog can be a chapter. In every chapter link to or send to the free resources in your freebie. The book itself can be your freebie. Using a free book with shipping or a free pdf version with a small fee.  (Often called a “trip wire” based on the theory that buyers of a small item are usually the best buyers for something more).  Be a Guest. Every time you're a guest on someone's stage, podcast, or summit, share your freebie, with a juicy description. It's not a pdf, it's a solution to a big problem your audience has.  Ask for a Referral current members to give you a paid client. Ask ONE person for one referral. Don't send some kind of a broadcast to a group of people expecting someone to step up. What happens when you do that in a room? Everyone believes someone else will but feels no obligation or inspiration to do so.  Tell them how to do it in a specific way and reward them both.  Share success stories/ testimonials. When you do this, how you get your testimonials matters. It's not an accident. There are questions you absolutely want to ask and those that you don't.  Want help collecting testimonials?  Sponsor an event.  Events are always looking for business partners who then get their name on the t-shirt, or the advertisement, or get to talk at the event. Explore how much it would be and the visibility you would have.  What this looks like:  I sponsored an event for $12500. I was a keynote speaker, had a vendor booth, and gave a workout one morning before sessions. I paid for my sponsor multiple times over in the revenue from new clients and students that continue to be a part of programs today. So don't dismiss these paid opportunities to be in front of a dream live audience. They may be a far better investment than paying for Facebook or Google ads to strangers.  Brand It Consider putting your own brand name and logo on a t-shirt. Then wear it every time you're on camera. Strategically you want to make sure placement of the logo is clear and legible and probably higher up than you might ordinarily have it on a t-shirt. I was on with a colleague recently and watched a replay clip of us he shared. In it, he had on his branded shirt, and while I was in brand colors, he was a billboard in his shirt, as well as in the graphics framing the clip that was used for social media. Brilliant! I go to the gym or to run errands regularly wearing a visor. Why wouldn't I get branded visors made? In fact, I have one. There are dozens of ways you can apply this.  Be a Vendor Be a vendor with a booth at a health fair or women's event/kids' event (where would your customer be?) There's a fee but if it's your specific demographic it's probably a lot better way to spend that money than spend the same on Facebook ads.  Host a program for your (or other) church Present at Women's Meetings Contact women's organizations in the late spring/early summer about doing a program for them next year. This is when many organizations wrap up for the summer, new officers are installed, and t he new Vice President or Education chair has the task of deciding the programs for the next calendar year before fall. Sometimes organizations -specifically women's philanthropic organizations – have multiple divisions in the same town/city. In the college town I lived for 30 years there were 20 unique subdivisions and I presented at more than half over the years.  Market Your Health & Fitness Business with Radio Exposure Contact the local radio station about a month or day – sleep awareness month, osteoporosis day – and offer to provide tips and do a talk show or be interviewed with their host. When you're booked, promote promote, promote. After you're on, get the recording, send it out and promote, promote, promote. Use that station's logo on your site in an “as seen on.”  Be Seen on TV Contact the local TV station and pitch a newsworthy story. Use statistics, and tie it to their largest audience. You'll need to do research on the kind of stories they do, the kind of guests they host, as well as know key soundbites that you can give them. They're busy. Make their job easy by providing the news, why it's relevant, timely and why you're the expert. Provide your contact info and 4 questions you can answer. Call, email, and keep asking to talk to the producer until you get an answer. Once you're booked, do a good job and you'll be asked back. Double your Reach Create a Buddy Pass**. If you already have clients joining your programs, whether your paid or your freebies, give them a buddy pass to share with a friend for 50% off. You'll want to tie this to some kind of reward for the one who shares it. She wants to save! So… you can do this for a special product right off the bat, a buy 1, get the second 50% off and say instead of each option costing $50 the two can join for $75.  Make Gift Giving Easy Mother's Day, Christmas, Birthdays… are all perfect opportunities for gift certificates, or special promotions. But… don't stop there. It's not really special for you to say, “Spend your gift money here.” Instead sweeten the pot. Include a package they can wrap up: send an actual book (not a pdf), a journal, a set of bands, a t-shirt, sweat towel, small ball, etc. Make it something you'll incorporate into your workouts or coaching.  Then include a $10 off or $50 off a next step program for the gift recipient too. So you're not just getting a new client sale, you're increasing the chance they'll make a second purchase and planting that seed for them too.  **About buddy passes and gift giving ease: These are ways to market your health & fitness business… as long as you talk about them! And if your ideal target market is following you, invite them to share the news with their gift-buyer! Or Be sure you know WHO you're talking to when you post or email… in the gift case you'd potentially be targeting a partner or daughter or son. You have to give that some thought.  Attend Training with Other Business Owners The networking with other business owners that you do alone can be worth the cost of attending. This could be as small as attending your Chamber of Commerce business networking breakfast once a month. But it can today be virtual and if your business is virtual, even better. Yesterday in fact, on day one of a two-day training on business skills (yes, even after marketing fitness for 35 years I still invest in learning and getting coached myself).  In our small group, we had a chance to hear each other and everyone in my group needed what I have. When you have your radar open to every situation you're in, there is a potential to meet others who need your services, it can happen organically. Even if not them, their wives, or moms or daughters or a corporate presentation could be waiting for you.  There you are! All the best in 2023! Resources for building your business:  Marketing to Women Copywriting course: https://www.flippingfifty.com/copywriting-course  Flipping 50 Menopause Specialist: https://www.flippingfifty.com/specialist  Help Your Clients Sleep: https://www.fitnessmarketingmastery.com/sleeper  

Cardionerds
250. ACHD: Partial Anomalous Pulmonary Venous Return (PAPVR) with Dr. Ian Harris

Cardionerds

Play Episode Listen Later Dec 26, 2022 43:28 Very Popular


Partial anomalous pulmonary venous return refers to anomalies in which one or more (but not all) of the pulmonary veins connects to a location other than the left atrium. This causes left to right shunting which may have hemodynamic and therefore clinical significance, warranting repair in some patients. Join CardioNerds to learn about partial anomalous pulmonary venous return! Dr. Dan Ambinder (CardioNerds co-founder), Dr. Josh Saef (ACHD FIT at the University of Pennsylvania and ACHD Series co-chair), and Dr. Tripti Gupta (ACHD FIT at Vanderbilt University and episode lead) learn from Dr. Ian Harris (Director of the Adult Congenital Heart Disease program at University of California, San Francisco). Audio editing by CardioNerds Academy Intern, student doctor Shivani Reddy. The CardioNerds Adult Congenital Heart Disease (ACHD) series provides a comprehensive curriculum to dive deep into the labyrinthine world of congenital heart disease with the aim of empowering every CardioNerd to help improve the lives of people living with congenital heart disease. This series is multi-institutional collaborative project made possible by contributions of stellar fellow leads and expert faculty from several programs, led by series co-chairs, Dr. Josh Saef, Dr. Agnes Koczo, and Dr. Dan Clark. The CardioNerds Adult Congenital Heart Disease Series is developed in collaboration with the Adult Congenital Heart Association, The CHiP Network, and Heart University. See more Disclosures: None Pearls • Notes • References • Guest Profiles • Production Team CardioNerds Adult Congenital Heart Disease PageCardioNerds Episode PageCardioNerds AcademyCardionerds Healy Honor Roll CardioNerds Journal ClubSubscribe to The Heartbeat Newsletter!Check out CardioNerds SWAG!Become a CardioNerds Patron! Pearls - Partial Anomalous Pulmonary Venous Return (PAPVR) What is partial anomalous pulmonary venous return (PAPVR)? PAPVR refers to anomalies in which one or more (but not all) of the pulmonary veins connects to a location other than the left atrium. Often, this means one or more pulmonary veins empty into the right atrium or a systemic vein such as the superior vena cava or inferior vena cava. Physiologically, this produces a left-to-right shunt, allowing for already-oxygenated blood to recirculate into the lungs and result in excessive pulmonary blood flow.  What are the clinical features of PAPVR?Diagnosis is usually incidental on a cross sectional imaging such as CTA or CMR.The most common associated lesion is an atrial-level defect.It is unusual for a single anomalous pulmonary venous connection of only 1 pulmonary lobe to result in significant shunting. Patients with a significant degree of left to right shunting may have right heart dilatation or symptoms of dyspnea on exertion. When are some strategies for managing patients with PAPVR?A surgical correction is recommended for patients with PAPVR when functional capacity is impaired and RV enlargement is present, there is a net left-to-right shunt sufficiently large to cause physiological sequelae (aka: ratio of pulmonary flow (Qp) to systemic flow (Qs) is > 1.5:1), PA systolic pressure is less than 50% systemic pressure and pulmonary venous resistance is less than one third of systemic venous resistance.Surgical repair involves intracaval baffling of the left atrium (Warden procedure) or direct reimplantation of the anomalous pulmonary vein into the left atrium.Pregnancy is well tolerated in patients with repaired PAPVR. In patients with unrepaired lesion who may have right sided heart dilatation and/or pulmonary hypertension, preconception evaluation and counseling should address how pregnancy may affect mother's and fetus's health. Antibiotic prophylaxis for infective endocarditis is typically not needed unless patients are less than 6 months from recent surgery, have residual defect at the patch margin or prior history of infective endocarditi...