Podcasts about CTA

Jon Hansen, host and executive producer of the Block Club Chicago Podcast, joins Bob Sirott to share the latest Chicago neighborhood stories. Jon has details on: New Red Line Stations At Bryn Mawr, Berwyn, Argyle And Lawrence Opening Soon: The four new stations will officially open in late July, CTA officials said. The Lawrence and […]

You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.In this episode, I'm breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they're different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step. If you've ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — this is the missing link between your content and your conversions.Ready to give a podcast CTA that feels good and actually converts? Hit play and dive in.1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)2:22 – What Not Giving a CTA Is Costing You7:36 – How to Guide Your Audience From Listener → Lead → Client8:52 – What a Strong CTA Actually Sounds Like14:15 – Why You Don't Need a New Freebie for Every Episode16:02 – The 2 CTA Entry Points I Recommend (And Use)22:06 – How to Handle CTAs When You Have a Sponsor24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results Other Episodes You'll Love:If Your Podcast Isn't Converting Listeners to Leads, This Could Be Why → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

"Oh, the people you'll meet, and the places you'll go..."That classic Dr. Seuss line couldn't have been more true when I found myself at a rare disease conference, taking with Dr. Gabriel Cohn. A quiet presence with a resume that reads like a roadmap through the last 30 years of rare disease breakthroughs, Dr. Cohn is the kind of person who reminds you just how much heart and science it takes to change lives.Dr. Gabe Cohn is the Executive Director and Medical Director of the Rosenau Family Research Foundation. He stepped into the role in October, bringing with him over three decades of experience that spans academic medicine and the biotechnology industry. A licensed, board-certified Clinical Geneticist and Obstetrician-Gynecologist, Dr. Cohn has contributed to the development of multiple therapeutics aimed at treating rare genetic disorders—a career built on both clinical precision and compassionate innovation.Beyond RFRF, he's also the Chief Medical Officer at iECURE, Inc., a biotech company pioneering gene editing therapies for rare diseases. His prior leadership roles at Homology Medicines, AVROBIO, OvaScience, and Shire reflect a steady focus on advancing gene therapy and editing platforms. Since 2017 alone, he's played a pivotal role in getting five different cell and gene therapy programs past the critical regulatory gatekeeping stages of IND and CTA submissions.Dr. Cohn isn't just a scientist—he's a builder, a connector, and a relentless advocate for the potential of genetic medicine to rewrite the future for patients with rare diseases.If you would like to get a hold of the Rosenau Foundation: https://rosenaufoundation.org Please like, subscribe, and comment on our podcasts!Please consider making a donation: https://thebonnellfoundation.org/donate/The Bonnell Foundation website:https://thebonnellfoundation.orgEmail us at: thebonnellfoundation@gmail.com Watch our podcasts on YouTube: https://www.youtube.com/@laurabonnell1136/featuredThanks to our sponsors:Vertex: https://www.vrtx.comViatris: https://www.viatris.com/en

32nd Ward Alderman Scott Waguespack joins Steve Dale to talk about the success that was had with the ‘No Kings’ protests in Chicago. Ald. Waguespack later discusses details surrounding state lawmakers missing the fiscal cliff deadline that does not address the $771 million budget deficit with the Regional Transportation Authority — which oversees CTA, Metra […]

The city preps for intensifying ICE raids and growing protests. CTA leadership continues to sound the alarm on potential service cuts. Uber blames tech errors for overcharging Chicagoans. Block Club Chicago's Francia Garcia Hernandez and Manny Ramos are here to break down the biggest headlines from the week. Plus, we've got coyote pups in Graceland cemetery, a Bronzeville Juneteenth celebration, and the Puerto Rican festival continues.  Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about our sponsors: Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE 

1188. En este capitulo cercano al cierre de esta sexta temporada me apetecía compartir cómo he organizado la producción de este podcast diario, episodio a episodio, a lo largo de estos últimos 190 capítulos. Un ejercicio de revisión y de autoconciencia sobre lo que ha funcionado, lo que ha cambiado, y también lo que quiero ajustar de cara a la próxima temporada. Desde la publicación de los capítulos cada viernes en la versión premium, ‘El destilado del micrófono' hasta el episodio del viernes siguiente en abierto, todo sigue un proceso muy definido (aunque no inamovible). Para poder lanzar esa versión avanzada, tengo que preparar los guiones, grabar, editar, y publicar cada capítulo con bastante antelación. A diferencia de las primeras temporadas, donde grababa casi de un día para otro, ahora todo va con semanas de margen. Las ideas salen de un listado que voy alimentando en Notion, que comienza meses antes, sobre todo durante los meses de verano, momento en el que aprovecho para planificar en bloque. Las grabaciones, antes en falso directo, han pasado a hacerse por bloques, editando después con una plantilla definida. Pensando en separar posteriormente las intros, los CTA, las despedidas… del contenido principal del día. Una vez está listo el contenido, recurro a ChatGPT para generar títulos, descripciones, SEO, hashtags y mensajes para redes sociales. Eso sí, todo lo reviso personalmente para que se adapte a mi tono, estilo y forma de expresarme. Aprovecho esas sugerencias, las adapto y las uso tanto en mi web como en las redes y posteriormente en Ko-fi, donde republico los episodios pasados para seguir dándoles vida. Además, cada sábado lanzo una encuesta para elegir el capítulo más destacado de la semana, y utilizo esa información no solo para aprender qué contenidos han gustado más, sino también para decidir cuáles redifundir durante el verano como repaso con los mejores episodios. Ha sido una temporada muy intensa, con muchos cambios en el método de trabajo y con la incorporación de herramientas como la inteligencia artificial, pero también con mucho aprendizaje de algunos de esos cambios que no han funcionado como esperaba._________________Consigue tu entrada para el directo de '¿Cómo ye la tu movida?' el 27 de junio en las Podnights Madrid a través de Eventbrite https://www.eventbrite.es/e/entradas-como-ye-la-tu-movida-en-podnights-madrid-1401428262659_________________¡Gracias por pasarte 'Al otro lado del micrófono' un día más para seguir aprendiendo sobre podcasting! Si quieres descubrir cómo puedes unirte a la comunidad o a los diferentes canales donde está presente este podcast, te invito a visitar https://alotroladodelmicrofono.com/unetePor otro lado, puedes suscribirte a la versión compacta, sin publicidad y anticipada de este podcast, 'El destilado del micrófono' a través de la plataforma Mumbler a través de: https://alotroladodelmicrofono.com/destilado (Puedes escucharlo en cualquier app de podcast mediante un feed exclusivo para ti).Además, puedes apoyar el proyecto mediante un pequeño impulso mensual, desde un granito de café mensual hasta un brunch digital. Descubre las diferentes opciones entrando en: https://alotroladodelmicrofono.com/cafe. También puedes apoyar el proyecto a través de tus compras en Amazon mediante mi enlace de afiliados https://alotroladodelmicrofono.com/amazonLa voz que puedes escuchar en la intro del podcast es de Juan Navarro Torelló (PoniendoVoces) y el diseño visual es de Antonio Poveda. La dirección, grabación y locución corre a cargo de Jorge Marín. La sintonía que puedes escuchar en cada capítulo ha sido creada por Jason Show y se titula: 2 Above Zero. 'Al otro lado del micrófono' es una creación de EOVE Productora. 

ABOUT THIS EPISODE: In this deeply personal solo episode, I'm pulling back the curtain on one of the most transformational shifts I've made in my business—and life. If you've ever felt successful on the outside but misaligned on the inside, this episode is for you. I'm sharing the truth about what happens when your strategy outpaces your sovereignty, and how I reclaimed my business, message, and leadership by choosing alignment over adrenaline. We'll dive into the identity recalibration that allowed me to stop abandoning myself inside my own success, how I restructured my business to support my nervous system (not just revenue goals), and why letting go—not doing more—is often the missing piece. I'll walk you through how I simplified everything, honored my energy, and began creating content that doesn't just perform, but resonates deeply. If you're ready to stop building from obligation and start leading from embodiment, this episode is your invitation to rise. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:11 Welcome and Episode Overview 00:34 The Misalignment Signal 01:09 Leadership Lessons and Identity Recalibration 02:13 Defining Success on Your Own Terms 03:38 Reevaluating Business Strategies 06:50 Choosing Freedom Over Performance 07:57 Creating a Business That Supports You 11:06 The Power of Resonance in Messaging 13:02 Final Thoughts QUOTABLES: “  Your clients, they don't just buy your strategy. They buy your standard, they buy the version of you that they see and that they spot, and that they think ‘I want, what she has.'” - Julie Solomon  “ This is the distinction. Clients reaching out saying, ‘this post literally felt like it was written for me. Are you in my brain? Are you in my soul? Sales came in from content that didn't even have a call to action on it,' which if you know me, I love a good CTA, but this is where resonance does what tactics can't. This is why the messaging frameworks that I have built, I have created, that I have tested, that I now share with my clients work. Because they don't just teach you what to say. They teach you how to say it in a way that only you can.” - Julie Solomon RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MY $1 SECRET] This tool powers millions of stores—and could power yours. It's not just for shopping—it's a secret weapon for selling, too. Get the details and my discount here! 

Illinois lawmakers missed the deadline to vote on a bill to seal a $770 million budget gap for public transit next year. This has heightened concerns of service cuts of nearly 40% of CTA, Metra and Pace buses and trains. Reset turns to daily CTA rider and strategic advisor for Better Streets Chicago Alex Nelson and Chicago native and lifelong daily CTA rider Maya Roberts to hear their thoughts on the issue. For a full archive of Reset interviews, head over to wbez.org/reset.

Hello to you listening in Warsaw, Poland!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds (and a bit more) for Motivate Your Monday and your host, Diane Wyzga.I am deeply proud of my Polish heritage and being a lawyer. These times are tough on us all; but especially on judges, the last line of freedom's defense. Attacks on the independence of the judiciary are not just here in America; they are sweeping the globe taking varied forms ranging from the capture of courts to direct attacks and interference against judges and lawyers. Those behind the attacks know that the independence of judges - the judicial branch of government - is foundational to democracy.“Judicial independence is fundamental to the rule of law. The rule of law is fundamental to freedom. Freedom is fundamental to the protection of every citizen.” [John Macmenamin - Judge at the Supreme Court of IrelandThese are not my words. These are the words of John Macmenamin, a judge at the Supreme Court of Ireland who joined with Polish judges at the “1000 Robes March”, a unique event held in the name of judicial independence.It was the greatest demonstration of judges in contemporary Europe, with more than 30,000 people, including hundreds of judges from 22 European countries marching in solidarity with their Polish colleagues in the fight for judicial independence. The silent march in January 2020 was a reaction to proposed laws that threatened to undermine the judiciary's independence in Poland.  "A Thousand Robes" is a short (12 minute) documentary film directed by Kacper Lisowski. The story is about mutual gratitude, focusing on the positive interactions between judges, lawyers, and the public. It highlights citizens who are moved by the judges' defense of their rights and lawyers who have experienced solidarity from ordinary people and European judges. The film serves as a warning against what dismantling the democratic mechanisms of the state leads to.Documenting this touching episode of the dramatic struggle for the rule of law that still lacks a happy ending in Poland, Kacper Lisowski also talks to the European judges participating in the march of a thousand robes. Particularly poignant is the voice of a Turkish judge who knows from experience what happens when such a struggle is lost.Click HERE to watch A Thousand Robes the film on YouTube.Maybe like me you will be moved to tears at what ordinary people can accomplish when they heed a call to action. This is what success looks like! If they can, we can! Let's march!CTA: Show up on Saturday June 14th to take part in a No Kings Rally near you. Click HERE to find No Kings Rally events all over America and the globe sponsored by Indivisible and a coalition of pro-democracy partner organizations.Click HERE to access a comprehensive No Kings Rally website:Thank you for listening, being one of us, and see you out on the streets June 14th!We're not watching history - we are making it - to save Democracy!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Communication & Story Services, arrange a no-obligation Discovery Call, and stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved. 

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and this month we're digging into the business activities that actually drive your growth. If you've been tuning in regularly, you know we're on a journey to help you build a smarter, more intentional business—one that works for you and not the other way around. Last week in Episode 182, we focused on identifying the tasks that genuinely move your business forward. This week, we're taking that knowledge a step further—because knowing what matters is one thing, but knowing what to do first is where the magic happens. Prioritizing effectively is what helps you move out of reaction mode and into your CEO mindset, where you're confidently steering the ship, not scrambling to bail water. So whether you're mapping out your next big launch, managing a team, or still wearing all the hats—this episode is designed to help you find clarity, ditch the busywork, and create real momentum. ⏱️ Timestamps & Key Segments (00:00) Welcome & Episode Overview We begin by grounding ourselves in the “why.” Summer is a strategic season—while many slow down, it's your chance to ramp up for a powerful fall. I remind you how the Empower Her Program can support you during this planning phase. [INSERT LINK] to explore your options. (01:00) Step 1: Identify High-Value vs. Low-Value Tasks All tasks are not created equal—and if you're spending hours tweaking your website or organizing your inbox, it might be time to reassess. I share a real example where I spent four hours trying to automate something that only saves me 15 minutes per week. That's a classic case of a low-value rabbit hole. High-value tasks? Think lead generation, offer creation, follow-ups, and collaborations—things that actually bring revenue or visibility.

Former Rutgers heavyweight Sean DeDeyn turned a hard-charging wrestling mindset into The Axel Group, a niche staffing firm that now supplies talent across every stage of major construction projects. Sean joins the Blue-Collar Twins to unpack the six-year sprint from a two-desk office to a 30-person team, a tech-driven recruiting engine, and side ventures ranging from tiki party boats to college-wrestling commentary. You'll hear: Fired on Monday, Founder by August – how a commission dispute became the push to launch Axel in 2017.Why “One Rep, One Book” Beats 10 000-Person Firms – the boutique model Sean uses to out-serve national agencies.Cold-Call Wrestling – translating mat grit into 100-dial days (and why the phone still wins).Culture & Careers – dinners with every employee, internal promotions, and watching teammates buy their first homes.Multiple Streams – co-building Belmar Tiki Party Boats, announcing Rutgers matches, and keeping a 5 a.m. workout streak.Vision Check – growing a place where his kids' friends want to work “because they make a ton of money.” Stick around for a quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—and see how far your own work ethic can take you. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Sean on high-school “job names” and chasing income 00:35 – Show intro; Axel Group overview (construction-lifecycle staffing) 01:40 – Rutgers wrestling story: walk-on grind, partial scholarship, mindset lessons 03:30 – Linking mat toughness to sales success 05:55 – First staffing job, early wins, and Monday-night firing that changed everything 07:50 – Launching Axel Group (Aug 2017) and naming it after his son 09:40 – Father-in-law's driveway challenge: “So—what do you actually do?” 11:30 – Scrappy first year: 500-sq-ft office, four months of runway, living with an employee 13:50 – Building culture: tattooed logo, dinners with every team member, internal promotions 15:30 – Sean's current role: still running a book, mentoring recruiters, protecting culture 17:20 – Boutique edge vs. mega-firms; the “cheeseburger” service analogy 18:50 – Cold-call philosophy and reviving lost prospects 21:00 – Daily routine: 5 a.m. lifts, weekly run + sauna + cold plunge 22:45 – Side hustle: Rutgers wrestling commentary and network dividends 24:50 – Belmar Tiki Party Boats—building (not buying) 45-passenger floating lounges 27:00 – Common headaches: sales slumps, coaching wrestlers-turned-reps, keeping tech a tool not a crutch 28:45 – Wrestlers on staff and why grit hires win 29:15 – Long-term vision: a company graduates dream of joining—and constant self-improvement 30:10 – The “I made it… then got fired” lesson on staying humble 31:20 – Outro, Masterclass CTA, and closing credits

Work with Kevin 1:1 ⁠⁠⁠⁠to Install a Revenue-Driving Podcast Into Your Business -- Your CTAs aren't working, and there are a few reasons why. This episode will tell you why your audience is ignoring your CTAs (or not even hearing them) and what you can do to fix that without being pushy. You'll learn the common mistakes that are killing your CTAs, which type is the most effective, and a framework for writing CTAs that drive more engagement and sales. Plus, find out why Kev is breaking a go-to CTA “rule!” Topics discussed: Where to place CTAs in your content Engagement versus offer CTAs Direct versus indirect CTAs How to use the pain-vision-solution framework 7 tips for writing stronger CTAs MORE FROM KEVIN: Got feedback on this episode? ⁠Submit it here.⁠ Take the FREE ⁠⁠⁠⁠12 Days of Podcast Growth Email Course⁠⁠⁠⁠ to get 12 days of podcast growth lessons in your inbox! Watch the FREE ⁠⁠⁠⁠Grow The Show Masterclass⁠⁠⁠⁠ to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on ⁠⁠⁠⁠Twitter⁠⁠⁠⁠, ⁠⁠⁠⁠Instagram⁠⁠⁠⁠, or ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Subscribe to Grow The Show on Youtube⁠⁠⁠⁠ LINKS TO OUR PARTNERS: ⁠⁠⁠⁠Learn More about working with Podcast Boutique⁠⁠⁠⁠ ⁠⁠⁠⁠Grab Kevin's Recommended Mic on Amazon⁠⁠⁠⁠ ⁠⁠⁠⁠Build a Podcast Website in 7 Minutes on Podpage

In this episode, Group CEO Greg Newman is joined by Research Associate Vincent Wu and Research Analyst Edward Hayden-Briffett to unpack the mounting pressure across the oil market as physical fundamentals clash with financial positioning. Refinery margins are cracking, Brent time spreads have surged then stalled, and OPEC's headline theatre is wearing thin. Are we approaching a tipping point - or just another seesaw in the market?This episode also covers:The Brent market's $60/bbl floor: real support or short-covering illusion?A look into distillate and naphtha weakness - and what it signals for marginsOPEC's layered cuts, voluntary compliance issues, and Abu Dhabi's Murban pivotCrack spread compression and what it means for global refinery utilisationHedge fund activity, CTA short positioning, and why funds are sitting out the rallyPlus: why the physical oil market is finally starting to behave rationally - and what that means for trading the rest of the year. Want to trade?Get a behind-the-scenes look at how the pros express views with relative value trades, uncorrelated contracts, and smart positioning. This episode is rich in education for newer traders, and deep enough for veterans hunting asymmetric opportunities. All the trades discussed are live on Onyx Markets, where you can practice, simulate, or dive in. Visit https://onyxmarkets.co.uk/

Mindset Coach Taylor Foreman of CTA interviews CEO of Small Town Blonde Designs Tara Needler! You will leave this episode inspired to COMPETE!

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messagingSmart ways to test and optimize (even if you don't have high traffic)How to write CTAs that meet buyers where they are in the journey (and get more clicks)Whether you're planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.Timestamps(00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn't always right (11:58) - – Personalization you can actually use (14:08) - – What's a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

¿En qué momento empezamos a creer que descansar es fracasar? ¿Quién nos convenció de que si no rendimos al máximo cada segundo, no valemos lo suficiente? Este episodio es un llamado urgente a cuestionar esa voz interna que te exige sin compasión. Inspirado en la obra de Byung-Chul Han y reforzado con ideas de Foucault, Simone Weil, Aristóteles y Bauman, desarmamos el mito moderno que te hace creer que tu valor está atado a lo que produces. Aquí hablamos del yo neoliberal, del cansancio invisible, del síndrome de burnout, de la culpa por no estar haciendo “algo útil” todo el tiempo... y sobre todo, de cómo liberarte de esa narrativa tóxica que te explota desde adentro. No es autoayuda. Es filosofía práctica. No es motivación. Es reconfiguración mental. CTA principal Descarga GRATIS la Guía para identificar y liberar tu bloqueo energético: https://recursos.conocimientoexperto.com/guiabloqueo Mis otros espacios y recursos: Sitio web: https://conocimientoexperto.com Guías de implementación: https://conocimientoexperto.com/accede-a-las-guias YouTube: https://www.youtube.com/@conocimientoexperto Instagram: https://www.instagram.com/salvadormingo LinkedIn: https://www.linkedin.com/in/salvadormingoce Spotify Podcast: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b — Salvador Mingo Creador de Conocimiento Experto Estratega en contenido, posicionamiento digital y transformación personal.

¿En qué momento empezamos a creer que descansar es fracasar? ¿Quién nos convenció de que si no rendimos al máximo cada segundo, no valemos lo suficiente? Este episodio es un llamado urgente a cuestionar esa voz interna que te exige sin compasión. Inspirado en la obra de Byung-Chul Han y reforzado con ideas de Foucault, Simone Weil, Aristóteles y Bauman, desarmamos el mito moderno que te hace creer que tu valor está atado a lo que produces. Aquí hablamos del yo neoliberal, del cansancio invisible, del síndrome de burnout, de la culpa por no estar haciendo “algo útil” todo el tiempo... y sobre todo, de cómo liberarte de esa narrativa tóxica que te explota desde adentro. No es autoayuda. Es filosofía práctica. No es motivación. Es reconfiguración mental. CTA principal Descarga GRATIS la Guía para identificar y liberar tu bloqueo energético: https://recursos.conocimientoexperto.com/guiabloqueo Mis otros espacios y recursos: Sitio web: https://conocimientoexperto.com Guías de implementación: https://conocimientoexperto.com/accede-a-las-guias YouTube: https://www.youtube.com/@conocimientoexperto Instagram: https://www.instagram.com/salvadormingo LinkedIn: https://www.linkedin.com/in/salvadormingoce Spotify Podcast: https://open.spotify.com/show/65J8RTsruRXBxeQElVmU0b — Salvador Mingo Creador de Conocimiento Experto Estratega en contenido, posicionamiento digital y transformación personal.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/conocimiento-experto--2975003/support.

Welcome to another exciting episode of SyncSpider's eCom Ops Podcast, hosted by Norbert Strappler! In this episode, we're thrilled to have Shaun Brandt as our guest, the Co-Founder of Oddit and a performance branding expert behind numerous successful direct-to-consumer (DTC) brands. He reveals his unique approach to conversion rate optimization, discusses the importance of trust and authenticity in the customer journey, and shares invaluable insights from his work with a diverse range of clients.

Look, some “Beatles podcasts” don't have the

State lawmakers have finally unveiled two reform bills for regional transit agencies to address a $700 million budget shortfall and create a new regional oversight board, which could change how transit decisions are made across the CTA, Metra, and Pace. We dive into the details with WTTW host and correspondent Nick Blumberg and South Side Weekly's investigations editor Jim Daley. Plus, we discuss gun violence interruption and prevention efforts on the West Side, the difficulties of navigating the state's post-conviction petition process, and we've got even more June events. Good News: ​Chicago International Film Festival's Free Summer Screenings, She Who Dared at Chicago Opera Theater, Bird Photography at Northerly Island, Karaoke Storytellers at Park West, and Chicago Gospel Music Event Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter.  Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this May 30 episode: Williamstown Theatre Festival Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE

Today we're diving into the NUMBER ONE selling strategy that doesn't make you feel cringe and ALSO brings in clients on repeat

Serial entrepreneur Dom Williams sits down with the Blue-Collar Twins to reveal how a kid running county-wide candy routes now leads a 200-employee cleaning company, owns drive-thru “drink barns,” flips HUD rentals, and is launching a lounge—while coaching other service-business owners past the six- and seven-figure ceiling. You'll hear: Early Hustle → Corporate Wake-Up – the Wall Street layoff that pushed Dom full time and helped CNC Cleaning hit $1 M in six months.Play Business for Life – treating strategy like a game and using daily “pulse meetings” to keep the scorecard honest.Systems over Self – Sears-inspired SOPs that let a 200-person team run without him on site.Numbers that Matter – cash-flow detective work, margin targets (25 % residential; 15 % commercial), and the bank-balance myth.Diversifying the Right Way – acquiring Lexi's Drink Barn, scaling HUD duplexes, and threading Indiana's liquor-law maze to open Demure Lounge.Coaching Corner – the common blind spots for $500 k–$1 M service firms and Dom's framework for moving owners from operator to architect. Stick around for a quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—and start “playing business” on a bigger board. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Dom on systems that let owners step away 00:35 – Jason & Jeremy introduce Dom, the serial entrepreneur 01:40 – Fast rundown of CNC Cleaning, Lexi's Drink Barn, real estate & Demure Lounge 02:30 – Candy-bar syndicate at 12: first taste of leverage 03:50 – High-school expansion: five schools selling for him 05:00 – Dropping a clothing line; choosing cleaning for low entry & recurring revenue 06:50 – Year-one grind: two day jobs + night QC on homes 08:50 – Cash-flow crises and selling his way out 11:00 – Corporate layoff → full-time leap; $1 M revenue in six months 14:00 – Chrysler-300 moment: “I'll never work for anyone again” 15:30 – SOPs inspired by Sears, Avis & Verizon 17:30 – Power of industry conferences and peer networks 18:50 – Manifestation & mindset: believing before scaling 19:50 – Coaching clients: testing belief, fixing data first 20:25 – Reading P&Ls correctly; COGS-to-revenue benchmarks 21:30 – Buying a duplex (the “dupy”) and house-hacking advice 24:00 – HUD rentals, vetting tenants, and guaranteed checks 25:30 – Cleaning margins: 25 % residential vs 15 % commercial 26:50 – Acquiring Lexi's Drink Barn; lifting average ticket size 28:10 – Launching Demure Lounge under Indiana's beer-and-wine rules 29:50 – Economic headwinds: residential leads dip, commercial steady 30:30 – Monday pulse meetings: KPIs, accountability, real-time fixes 31:20 – Future vision: build, exit, repeat—never stop “playing business” 32:00 – New coaching program: from in-the-business to on-the-business 32:50 – Contact Dom at domwilliams.com; socials 33:20 – Outro & Masterclass CTA

Hello to you Indivisible Whidbey activists listening  in Oak Harbor, Coupeville, Greenbank, Freeland, Langley, Bayview, and Clinton on Whidbey Island, Washington!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.  On Friday 18th April, 2025 I posted my 60 Seconds for Story Prompt Friday episode entitled “What Difference Can 1 Ordinary Person Make?” about Granny D Haddock who walked across America in her 90th year to bring attention to campaign finance reform. Click HERE to access that episode.As Granny D walked across America she was asked to speak at rallies, churches, community gatherings, and the like. The following is a short piece from a speech Granny D delivered at the Buck Jackson Rodeo Arena in Pecos, Texas on May 14th, 1999:“Never be discouraged from being an activist because people tell you that you'll not succeed. You have already succeeded if you're out there representing truth or justice or compassion or fairness or love. You already have your victory because you are changing the world; you are changing the status quo; you are changing the chemistry of things. And changes will spread from you, will be easier to happen again in others because of you because, believe it or not you with your activism are the center of the world.”  CTA: Maybe like me you are coming to realize that activist work is not a job, but a calling to work together. We are called to work together to make the world a better place for all of us doing what we can with what we have for as long as we are needed.Thank you for listening and being one of us!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website, check out the Services, arrange a no-obligation Discovery Call, and Opt In to stay current with me as "Wyzga on Words" on Substack.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicALL CONTENT and IMAGE © 2019 to Present Property of Quarter Moon Story Arts. All rights reserved. 

What happens when creative power, marketing wisdom, and startup energy collide? In this episode, Jay sits down with Julie Matzen to explore the journey from agency leadership to startup empowerment. With honesty, laughter, and depth, they unpack the emotional architecture of business: the fear of becoming irrelevant, the power of validation, and the truth that failure isn't a wall—it's a lens.The conversation moves from the dangers of letting AI write your ad copy to the Gen X struggle of feeling unseen, all the way to the radical idea that access to wisdom should be affordable. Through shared metaphors, unapologetic insights, and unexpected childhood stories, Julie and Jay remind us that the real power in business—and in life—comes not from polish, but from presence."Don't let AI be your art. The paintbrush doesn't get the credit."Bio: Julie Matzen is the co-founder of Boarderline and founder of the MayDay Agency. With over 25 years in branding and digital strategy for top-tier brands, Julie now focuses on democratizing access to expert advisors for startups and mid-sized businesses. Through Boarderline, she's building a platform that empowers emerging entrepreneurs to gain real insights from the minds that helped build the world's biggest brands.

In this episode, I'm breaking down exactly how I've become the most recognized name in multiple industries by using a local celebrity strategy—and how you can do the same thing in just 100 days.I'll walk you through:The “Kardashian Effect” (and what it has to do with STRs)Why co-hosts and property owners should stop chasing and start attractingA step-by-step plan to become the most known and trusted name in one high-value marketHow to use short weekly videos and $3/day ads to build a following that brings leads in on autopilotWhat to say, how to say it, and when to drop your first CTA for max conversionWhether you're a new co-host or a seasoned investor, this is the most overlooked (and most powerful) growth strategy in the game.This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.Mentioned in this episode:This episode is brought to you by StayFi — the easiest way to grow your direct bookings! ⁠ Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.

US equities finished higher in Tuesday trading, ending not far from best levels in a session that saw major indices recouping much of last week's broad declines. Trump delaying 50% tariff deadline on EU. Fading hedge fund/CTA buying, dampened retail sentiment

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don't ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same.Danielle and the crew cover:The biggest reasons cold emails flop and what great ones do differentlyHow to use personalization, targeting, and timing to get replies (not unsubscribes)The right way to blend automation and human touch in your outbound strategyIt's an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale.Timestamps(00:00) - — Intro and guest lineup (03:38) - — Why most cold emails fall flat (05:38) - — Common copy mistakes: too much “I,” not enough “you” (07:08) - — The automation vs. personalization debate (09:23) - — When *not* to send a cold email (11:38) - — What targeting gets wrong (and how to fix it) (13:38) - — Teardown #1: Robotics email with 0% replies (15:53) - — Subject line issues, tone, and CTA feedback (18:08) - — Teardown #2: CRM campaign with profanity (19:53) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

(Ep:247) - In Conversation with Tenzin Tsering, the Head of Tibetan Computer Research Center, CTA by ctatibettv

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The Blue-Collar Twins sit down with Scott Nelson, founder of Central-Jersey's iconic Oceanside Service—the turquoise-truck HVAC firm he bootstrapped for 36 years before handing the keys to private equity earlier this spring. Scott unpacks the branding bets, “golden-handcuff” culture, and 20 %-margin playbook that turned a $600 van into a top-1 % contractor (and a life-changing buyout).Buzz EP 203 Scot N Mix … You'll hear: Branding on Wheels – why he painted every truck Caribbean blue (and wrapped the last two).25-Minute Rule – slashing windshield time to keep service profit-positive.Earn While You Learn – duct-cleaning crews as a talent farm for techs and installers.Golden Handcuffs – split-dollar life insurance that locked managers in for 15 years.Pricing for 20 % Net – escaping the HVAC industry's 1.5 % average.PE Negotiations – walking from the table until the acquirer funded his staff's benefits.Life After the Sale – why he turned down a six-figure consulting gig to just be “Grandpa Scott.” Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then audit your own “billable hour” before the next heat wave hits. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: “I never worried a second about competition—just do me.” 00:35 – Jason & Jeremy welcome 36-year HVAC veteran Scott Nelson of Oceanside Service 01:40 – One-man startup to 24 trucks & 32 staff: the scale story 03:00 – Turquoise trucks, spotless wheels: branding that sells before you speak 04:50 – The 25-minute territory rule and killing windshield waste 06:20 – Community roots: firefighter networks & word-of-mouth growth 08:15 – Mindset: “The world's easy—people make it hard.” 10:30 – Relationship > transaction: serving three homeowner generations 12:00 – Air-duct crews as a paid training academy (“Earn while you learn”) 14:20 – Recruiting from vo-techs; achieving near-zero turnover 16:25 – Golden Handcuffs: $500 k split-dollar life policies for key managers 19:10 – Overpaying staff & investing in real estate instead of raises for himself 21:30 – Grooming his son to take over; stepping back from fire-service leadership 24:00 – Private-equity courtship, the NDA era, and negotiating staff benefits 27:40 – Charging for value: hitting 20 % net vs. industry's 1.5 % 30:50 – Crushing costs: $500 k in insurance & healthcare, total transparency with crew 33:00 – Advice to a $500 k contractor: know your P&L and ditch new-construction work 35:15 – Tech stack: why ServiceTitan (at $7 k/mo) was worth every penny 37:00 – Recession-resistant revenue: maintenance plans & premium system sales 40:30 – Post-exit life: “Most of my hair, half my sanity—and all my family time.” 42:00 – Parting shot: watch your kids grow up and work on (not in) the business

I am coaching a speaker as she prepares for one of the biggest keynotes of her career. Her story is powerful, full of resilience and triumph. As she runs through her story, I am captivated... until it just... stops. She smiles, says thank you, and that's it. There is no call to action and no invitation. I deliver the news, gently: her ending isn't serving her or the audience. She pushes back because she doesn't want to  sound salesy. And while I do definitely understand her concerns, I explain that, while her story hits hard, her ending needs to hit home. So we roll up the sleeves and get back to work, keeping the emotional core intact and reshaping her closing into a call to action that mirrors the emotional arc of her story. And guess what? It doesn't feel forced; her final line ties back to her opening message and invites the audience to step into their own transformation. When she takes the stage, the response is absolutely incredible. After delivering her Talk, a flurry of people approach her. One of them ends up booking her. Another one wants to feature her in an article. One person even tells her that the challenge she issued changed something significant for them.  In this episode of the Storytelling School Podcast, you'll learn why having a CTA (Call To Action) at the conclusion of your story is so important. In the process, you'll discover why your CTA needs to be consistent with the emotional tone of your story, and get answers to questions like: How can you get your message to ripple out further than the audience in front of you? What kind of change could you inspire if your story didn't simply end with “The End”? How do you turn an emotional story into impactful action?  What you will learn in this episode: Why your Talk needs a clear CTA (Call To Action)  What are the different CTA types and when to use them How to make sure that the CTA fits your story's emotional tone Why keeping things simple is crucial A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

You've probably Googled it. You've definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I'm showing you how to figure out your perfect episode length using real data from your show.You'll learn the two metrics that matter most (and exactly where to find them), how to run a simple 10-episode audit to calculate your ideal episode length, and why nailing this is the fastest way to increase listener retention—and conversions.Because every time a listener drops off before your CTA, you're losing the chance to grow your audience (and your income)—so if you want to fix it, hit play and let's dive in.1:05 – Why Copying Other Shows (Even Unintentionally) Lowers Listener Retention2:58 – How to Stop the Silent Listener Drop-Off That's Killing Your Conversions8:16 – Run This 2-Metric Audit to Calculate Your Perfect Episode Length14:20 – Where to Place Your CTA So More Listeners Actually Hear It17:36 – Why Higher Listener Retention Drives More Plays (and Conversions)Other Episodes You'll Enjoy:How Do You Make Listeners Stay Longer? (and Why It Matters)→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review.Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025Schedule a 1:1 Podcasting Audit with Courtney. Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for your business. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Crain's residential real estate reporter Dennis Rodkin talks with host Amy Guth about news from the local housing market, including Dolton's plan to take Pope Leo XIV's childhood home through eminent domain.Plus: The Red Line extension is now a $5.75 billion gamble for the CTA and taxpayers, Motorola Solutions nears $4.5 billion deal for radio maker Silvus, developer proposes residential redevelopment at Blue Man Group's longtime Lakeview home and Northwestern's Kellogg School launching new program for veterans.

You created the freebie. You poured your best tips into it. Shared it. Promoted it. Maybe even ran some ads.And if you're still refreshing your screen thinking… “Where are the leads?”Before we blame the algorithm… Before we burn it all down and start over… Let's get real about what's actually going on.Because here's what no one's talking about:Free offers (aka opt-ins, lead magnets, lead generators, freebies) can work.Free leads can turn into paying clients.But only when the freebie, the offer, and the message are fully aligned.This episode is your behind-the-scenes look at what makes a lead magnet actually convert – without needing a massive audience or fancy funnel.I'm breaking down:The 3 quiet killers of conversionWhat most freebies get wrongAnd the small, strategic shifts that change everythingLet's fix the freebie. Let's get it working. Let's finally make it convert.What to listen for:Why “just provide value” is an outdated strategyHow vagueness is killing conversions (and how to fix it)The real purpose of a landing page – and why most are doing too muchWhat your CTA should look like (and where to put it)The 3 mistakes so many make with their lead magnetsWhy clear beats catchy every timeThe one thing all high-converting free offers have in commonSimple headline shifts that can triple your opt-in rateReal-life examples of tweaks that led to 3x and 4x conversionsThe exact structure of a high-converting landing page (plus a free template!)Your freebie isn't broken, it likely just needs a few tweaks to fix it. You don't need a bigger audience or more traffic to see real results. You need the right words in the right places.Don't forget to subscribe to the podcast, share this episode with a biz friend, and grab your free high-converting landing page template below!Important Links:Grab your FREE High Converting Landing Page Template: rachelmcmichael.com/landingConnect with Rachel on Instagram: @rachelrmcmichaelLearn more about The Business with Impact Academy™: rachelmcmichael.com/academy

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken.In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it's NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun.With a few key mindset and system shifts, you'll go from blank-page dread to confident, consistent sending.If you're ready to stop overthinking every word and finally treat email marketing like the business-building asset it is, this episode is for you! Ready? Let's simplify.TAKEAWAYS:You're not bad at email marketing, you're just reinventing the wheel every time you write. Use a framework instead of starting from scratch.Ditch perfection. Focus on clarity, consistency, and one clear message per email instead of trying to say everything in one go.A repeatable 4-part framework (hook, story, point, CTA) can make writing faster and more effective.Plug-and-play systems (like templates and AI tools) help you send the right kind of email that leads to sales. Automating your sales emails allows your business to make money even when you're offline or out of office.RESOURCES: Visit the blog post that goes along with this episode for more resourcesIf you're ready to make writing emails feel easier (and actually profitable), that's exactly what we do inside Emails That Sell! This is Allison's email marketing membership packed with plug-and-play funnels, AI Assistants, and simple strategies that help you sell your offers on autopilot, without the blank-page panic.Snag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

YouTube actually tells you that 50% of views will drop out within the first 30 seconds. That's mental that that YouTube knows for a fact that half of your audience will be gone within 30 seconds.”I got a chance to audit Nicki Sun's podcast, “Nicki Sun Show”, and I feel like this podcast audit is really a treat, as I could connect with someone who shares a deep passion for storytelling and uplifting marginalized voices. Nicki is a filmmaker, host, and creator whose work is visually stunning, emotionally resonant, and purpose-driven.But even talented creators like Nicki run into challenges when it comes to podcast consistency, audio-first thinking, and strategic growth—and that's where this audit comes in.We dug deep into her workflow, identity, and production pipeline to figure out what's working, what's not, and how she can optimize her show without losing the magic that makes it special.Key talking points:- Why niching down is essential—and how to find your podcast's true focus.- How to write better show notes that speak directly to your listener.- What makes a powerful intro and why you should stop saying “Welcome back.”- Using AI tools like ChatGPT properly to save time without sounding robotic.- The 30-second hook strategy to boost retention on both YouTube and podcast apps.- Why your outro needs to be sharp, not 90 seconds of music.Chapters and Timestamps1:35 – Meet Nicki Sun: filmmaker, host, and creative powerhouse4:20 – Nicki's mission: Amplifying Asian American and marginalized creators09:40 – The problem with being too broad: Defining your niche17:20 – YouTube vs. Podcasting: Which platform are you really serving?25:45 – Hooks, show notes, and using AI the right way35:50 – Outro tips, crosstalk editing, and one strong CTA to rule them allSend us a textThe Podcast Launch LabThe Podcast Makeover Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting.=================================================Best Moments:(00:59) You can ask ChatGPT to audit things(02:05) Compare your homepage to your top 3 competitors(02:38) Audit your LinkedIn profile as a personal brand coach(03:06) Curate gifts under $50 that are clever, unique, and shipped fast(04:07) Audit my site for AEO—what's missing?(05:20) Radiologists at Mayo Clinic increased headcount by 55% because of AI(08:10) Black coffee is not a flex(08:50) Not taking a vacation for 6 years is not impressive(09:38) I don't watch TV—go play with rocks=================================================“Audit my homepage for conversion leaks.”➤ Add: You're a CRO expert. Critique this homepage [insert URL] and list 5 quick wins—headlines, CTAs, social proof, trust signals—to bump conversion by 15%.“Compare our homepage to our top 3 competitors.”➤ Add: Here are 3 URLs of our competition. Tell me where they outperform us in copy, social proof, clarity, offer, and CTA.“Audit my promo emails.”➤ Add: You're the world's greatest promotional email expert for webinars—shred my email and tell me how to improve the subject line, CTA button, preheader, image placement, the whole thing.“Audit my LinkedIn profile like a personal brand coach.”➤ Add: Based on my industry, tell me what's missing from my profile to attract leads or speaking gigs.“Find 5 creative birthday gift ideas from Etsy or Uncommon Goods for my [friend/boss/sister] who loves [insert interest].”➤ Add: You're a gift concierge. Curate gifts under $50 that are clever, unique, and ship fast. Don't give me basic stuff. Be quirky but useful.AEO PROMPT:“Audit my site at https://your-site.com for AEO (Answer Engine Optimization). What's missing that would stop my content from showing up in ChatGPT answers? Tell me exactly what to fix or add—FAQs, schema, internal links, headings, etc.”=================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first

Are you posting videos to YouTube but not seeing much traction? You're not alone—and you're not doing anything wrong. But a few small shifts could make a big difference. In this Friday Fuel episode, I'm breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube—without expensive equipment, complicated editing, or hoping a video goes viral. Whether you're just getting started or trying to revive a slow-growing channel, these tips will help you show up with purpose and turn casual viewers into loyal subscribers. 1 - Be consistent with what you post on your YouTube channel.  Think of your channel like a favorite show. Your audience should know what kind of content to expect and when to expect it.  Choose video types that work for your subscription box, including:  Monthly unboxings  Behind the scenes Style guides How tos/tutorials  Subscriber stories Q&As  2 - YouTube video titles and thumbnails “sell the click.”  It doesn't matter how good your video is if you can't get people to click on it!  Your goal is to grab your audience's attention and tell them what the video is about. Clarity beats clever when it comes to titles! For thumbnails, faces matter! Use brand colors and faces to capture attention.  3 - Win viewers over in the first 30 seconds. The longer people watch your videos, the more YouTube's algorithm rewards you by showing your videos to more people.  Grab viewers' attention quickly and keep them watching by:  Clearly stating what the video is about Building curiosity Showing energy and confidence  4 - Tell your YouTube viewers what to do next.  Every video needs a CTA (call to action). Tell viewers what you want them to do next:  Subscribe to your channel Join your waitlist Drop a comment Download a freebie Your Friday Fuel Challenge Building an audience for your subscription box on YouTube is all about showing up, standing out, and giving people a reason to stay connected. Your audience will grow, and your confidence will, too. Remember, you don't need to be perfect—you just need to show up with intention. Pick one of the four tips from today's episode and use it in your very next video. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Que lleven años jugando dopados financieramente es una menudencia. Que hayan fichado e inscrito jugadores con dinero ficticio es irrelevante. Que en su época más gloriosa pagasen al segundo del CTA es accesorio. Que todo esto se obvie y oculte es una vergüenza. Min. 01 Seg. 45 – Intro Min. 07 Seg. 48 – 35 años de éxitos irreprochables Min. 14 Seg. 04 – Fruslerías que no hay que tener en cuenta Min. 24 Seg. 00 – Aspersores buenos, aspersores malos Min. 29 Seg. 52 – Ellos no provocan Min. 38 Seg. 01 – La hoja de ruta hasta junio Min. 41 Seg. 45 – Medallas autoimpuestas Min. 45 Seg. 13 – Difícil, casi imposible Min. 48 Seg. 05 – Un gran fichaje que podría ser más barato Min. 54 Seg. 36 – Es bueno, pero los hay mejores Min. 58 Seg. 59 – Despedida Billy Bragg & The Blokes (Philadelphia 30/06/1998) Union Song, Union Battle The Unwelcome Guest All About Love California Stars Must I Paint Ypu A Picture Way Over Yonder In A Minor Key All You Fascists Are Bound To Lose Everybody Loves You Babe Walt Whitman's Niece She Came Along To Me Vote For Christ Waiting For The Great Leap Forwards The Proclaimers - Cap In Hand (Strathallan Castle 11/07/2015)

Ever wonder how some entrepreneurs seem to do it all—run thriving brands, parent like a boss, AND stay consistent with their content? In this episode of Communication Queen, Kimberly Spencer pulls back the velvet curtain on the transformational strategy that powers her content machine: the 3:1 Ratio. What's the 3:1 Ratio? It's not just a productivity hack—it's a QUEEN strategy rooted in storytelling and leverage. Kimberly reveals how one golden nugget from a client convo, podcast ep, or coaching session turns into a kingdom of content—from social posts to email funnels, podcast topics, and beyond. With three kids (including a newborn), multiple businesses, and a best-selling book on deck, Kimberly walks her talk—and shows you how you can, too. This episode isn't about doing more. It's about doing smarter. Simpler. Louder. And in true Queen style: with unapologetic purpose. Whether you're burnt out from creating one-off content or you're just ready to scale without sacrificing your sanity, this episode will flip the script on how you think about marketing. Grab your crown, press play, and prepare to reign over your content strategy like never before.

Lifeguard buddies turned blue-collar founders Jason & Jeremy Julio reconnect with longtime friend John Majeski—once a Manhattan finance analyst, now the force behind four thriving SERVPRO franchises across New Jersey. John breaks down the gritty first three-year slog, the culture playbook that powers his team, and the BHAG that keeps everyone rowing: “Be the #1 SERVPRO in the Northeast by 2034. You'll hear: Career 180° – ditching Wall Street for sewage back-flows and never once looking back.Buying, Not Building – why acquiring an eight-month-old franchise beat starting from scratch.The ‘World's Strongest Man' Analogy – John's trick for pushing past those brutal year-one cash-flow dips.Decentralized Command – Jocko Willink–inspired leadership that lets techs solve problems in real time.KPIs That Matter – estimate-conversion, labor spend, and the charity challenges that magnetize talent.Road to #1 – four territories in Monmouth, Bergen & Hudson Counties—and the expansion filter he uses before every new deal. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—before you sprint, paddle, or pedal to your own big, hairy, audacious goal. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: John on culture (“You've got a culture whether you admit it or not.”) 00:35 – The Blue-Collar Twins' welcome their “lifeguard brother” to the Buzz 01:40 – 28-year friendship recap: beach stands to boardrooms 02:30 – Finance burnout & the call to entrepreneurship 04:00 – Picking SERVPRO over Rainbow & PuroClean: brand power wins 06:00 – Mentor Larry Levy's push: “Quit, build something of your own” 08:00 – Year-one reality check: 7-day weeks, $1.5 k left in the bank 11:00 – Acquiring an eight-month-old franchise (father bails sons out) 12:00 – Fire, water, mold 101—explaining restoration to homeowners 14:00 – Delegation pains and the first full-time hires 15:30 – Sandy & other storms: moments that forced scale-ups 16:10 – Learning on the fly: history major → KPI geek 18:30 – Athletics → entrepreneurship: training, planning, grit 21:00 – Community marketing: beach clean-ups, charity paddles, Eli Manning match 22:45 – Extreme-challenge rundown: 17-mile paddle, 216-mile bike, next 100-mile ultra 27:00 – Four-franchise footprint; city-versus-suburb logistics 29:30 – Building culture: decentralized command & trust lattices 33:40 – BHAG revealed: #1 SERVPRO Northeast by 2034 38:00 – Exit philosophy: build it right and every option stays open 39:00 – Most fulfilling metric: techs who go from basement to first home 40:30 – Core KPIs: estimate conversion & labor as % of sales 41:40 – Wrap-up, Paul's Masterclass CTA & closing credits

Michael Martin, raised in a hardworking blue-collar community, embraced the same ethic. An entrepreneur at heart, he hustled from cutting grass when he was 12 to working all types of jobs including golf caddying and waiting at restaurants to starting businesses. Determined to transition into the white-collar working world and being at the right place at the right time, he was exposed to the financial markets.   He subsequently worked on Wall Street, managing commodity accounts. Despite the significant commissions, he realized that he could potentially earn more through an incentive fee. After three years at a brokerage firm, he started his own CTA. Emphasizing the importance of risk management, discipline, and emotional intelligence, and maintaining a mental edge in trading, he discusses his early experiences with commodities, the evolution of his trading strategies, and the significance of networking and mentorship. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello to you listening in Pender Island, BC, Canada!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.I will tell you something about stories. They didn't come first. They came second. What do I mean?Our oral tradition of narratives, origin stories, creation myths, and so on - up to the present time - came about because we are a meaning-seeking people. Our ancestors looked up into the heavens, saw comets and asked, “What does this mean?” The same with weather patterns, crop failures, upheavals - virtually anything they encountered and did not understand. They created stories to make sense of things, to remember the meanings. They shared those stories with other humans to connect, to bear witness to the lives they were living. And the same is true today.CTA: What would you like to learn about the meaning and power of story? When you're ready I can help.  You're invited: “Come for the stories - stay for the magic!” Speaking of magic, I hope you'll subscribe, follow, share a 5-star rating and nice review on your social media or podcast channel of choice, and join us next time! Remember to stop by the website, check out the Communication Services I offer, arrange a Discovery Call, and stay current with Diane and Quarter Moon Story Arts and on Substack. Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present: for credit & attribution Quarter Moon Story Arts

Sometimes it's too good to hear once. In this emotionally charged flashback episode of The Tragedy Academy, Jay Hicks sits down with Bruce W. Brackett to explore one of the most vulnerable journeys ever shared on the show—from addiction and abuse to art, advocacy, and radical self-love.Bruce opens up about the cycles of trauma, the power of the inner ember that never dies, and how one brutal night at rock bottom led to the symbolic burial of his addiction. Through Bruce's raw storytelling and Jay's deeply empathetic reflections, this episode becomes a living meditation on survival, transformation, and what it means to shine anyway.Listeners will walk away reminded that we are not the sum of our damage, but the authors of what we do next.And sometimes, the smallest ember becomes the bonfire.

In this episode, Randa Carrabba reveals the behind-the-scenes of her most scalable content system yet: Icon Intelligence™ — the custom AI-powered messaging tool built on her proprietary Revenue Runway™ and ICON Method™ frameworks.You'll hear how she turned her signature content strategies into an automated, brand-aligned AI assistant that generates conversion-ready content in minutes… even while she's offline.If you've ever stared at a blank doc wondering what to post — this system changes everything.Why generic AI tools won't save your brand (and what actually will)How Icon Intelligence™ replicates your voice, CTA strategy, and buyer journey contentWhat makes this chatbot different from every prompt library or ChatGPT workaroundThe 6 conversion frameworks it's trained on — including Sales Psychology + Authority AmplificationReal results: from batching 30 Reels in 90 minutes to saving 15+ hours a weekWhy this tool works for you AND your team — no more bottlenecks or guesswork✅ Sales Psychology Integration✅ Authority Amplification✅ Journey-Based Content Strategy✅ Trust-Building Storytelling✅ Ambition-First Marketing✅ Trust Recession BreakthroughService providers, coaches, and creators tired of generic AI contentEntrepreneurs juggling multiple offers and needing brand consistencyTeams who want to post aligned, authority-building content without slowing you downAnyone already using Revenue Runway™ and ready to automate its magic⚡ Subscribe to Icon Intelligence™ – Just $47/month

Meet Jason & Jeremy Julio—the Blue-Collar Twins—as they trade gym whistles for board-room banter and join producer-turned-host Dylan Seals behind the mic. In their debut as co-hosts they unpack: Side-Hustle Genesis – the late-night kitchen-table brainstorm that birthed Last Bite Mosquito & Tick.Scaling While Clocked-In – juggling lesson plans, beach-club shifts, and 55 techs by reinvesting every dollar.The Potomac Playbook – how CIMs, buyer psychology, and a discipline 90 % of sellers flunk drove an eight-figure deal with Viking Pest / Anticimex.Seller Blind Spots – retention metrics, seasonality traps, and the DIY mistakes that leave millions on the table.Round 2: Ruff Stuff – their new dog-waste start-up, why it's today's mosquito moment, and the five-year path to another flip.Level-Up Rituals – ultra-marathons, charity paddles, and mindset hacks that keep their teams resilient and hungry.Coming Up – teaser for next week's Servpro deep-dive with restoration king John Majeski. Stick around for Dylan's quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then fire up that 100-mile mindset of yours. From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com http://www.ruffstuffnj.com Produced by: www.verbell.ltd Timestamps 00:00 - Cold-open – Jason Julio on fear & resilience 00:35 - Dylan Seals grabs the mic & introduces the Blue-Collar Twins 01:40 - First meeting in San Juan, karaoke-loving “Mexican,” and Potomac memories 03:10 - Humble beginnings: Long Branch childhood, teaching careers, twin dynamics 04:15 - Multiple side-hustles & the light-bulb moment: “What about mosquito control?” 05:00 - Rejecting the franchise route; deciding to build Last Bite from scratch 06:50 - One truck to statewide: early scaling playbook & brand evolution 07:25 - TCNJ football days & how college camaraderie shaped their operator roles 14:40 - Level-up charity challenges: 217-mile bike ride, Eli Manning match, next 100-mile ultra 24:20 - What happens after you call an M&A advisor—Potomac's diligence process demystified 26:40 - Yin-and-yang leadership: Jason's strategy vs. Jeremy's operations 28:50 - “90 % of owners aren't ready”: systems, books, and timing the peak before you list 31:15 - SIMs, buyer meetings, and Potomac's gatekeeping of your calendar 33:00 - Strategics vs. Private Equity 101 & the lure of the “second bite” 35:20 - Exit revealed: Viking Pest (Anticimex) acquires Last Bite; why seasonality mattered 36:55 - Navigating the 12-month earn-out and protecting customer retention 41:25 - Rough Stuff launch: why dog-waste is today's mosquito moment & barriers are low 42:35 - Is America too lazy to scoop poop? Market adoption math & service pricing 44:30 - Five-year plan: grow Rough Stuff to $4–5 M and flip again 50:55 - Boardroom Buzz community shout-out & podcast mission going forward 52:45 - “Episode 201—big shoes to fill” – official hand-off & next-week teaser 53:20 - Dylan's outro, CTAs to Potomac & the Private-Equity Masterclass playlist 54:00 - Closing credits & final reminders to connect with Potomac M&A

This episode is all about understanding the nuances of trend-following and how current market dynamics are shaking things up. Together with Rob Carver, we discuss the turbulence that hit financial markets in April and how that affected Trend Followers, as well as how Rob navigated the last 12 months as a trend follower. Plus, we explore the intriguing topic of safe haven assets, questioning if traditional choices like U.S. treasury bonds still hold up under pressure. We also explore a paper that the discuss the pros and cons of simplicity over complexity in strategy design.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps: 01:40 - What has caught our attention recently?06:59 - Society is going crazy09:47 - Industry performance update16:22 - How to capture the bounce in trailing stops23:20 - Industry performance numbers25:18 - Q1, Niall: What books would you recommend for a young quant entering the CTA space today?29:05 - Reviewing Rob's annual trend following performance36:26 - Should we start to rethink our approach to drawdowns?40:45 - How do we stop investors from projecting market expectations to trend following performance44:16 - How Rob defines slippage50:12 - What if we base our trend system on one indicator?54:18 - Does this trend following thing still work?58:56 - Getting to know the founders of trend...