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Last mile delivery can make or break your customer experience. Add in a global market and the world becomes very complex, very fast. DHL’s Chris Edge, Marcelo Wesseler of Ingram Micro and Shipwire, and Ted Rogers of Digital River join host Mike French with more on why your choice of fulfillment partners could be one […]
Last mile delivery can make or break your customer experience. Add in a global market and the world becomes very complex, very fast. DHL's Chris Edge, Marcelo Wesseler of Ingram Micro and Shipwire, and Ted Rogers of Digital River join host Mike French with more on why your choice of fulfillment partners could be one of the most critical decisions you make for your ecommerce store.
In this segment, I regularly come across ecommerce entrepreneurs who need help in getting their marketing efforts down pat. But once in a while, I get people like Anthony who bring a different concern for me to wrap my head around, and for all the listeners out there to learn from. Background Like many people new to ecommerce, Anthony Procopis started selling products that he didn't have an interest in personally. He was using Shipwire to sell mosquito nets online in 2008. But being a skilled golf player and someone who truly enjoys the sport, transitioning into the golf-related niche was inevitable. A Patent Issue Anthony has ventured into creating his own product and has recently improved upon a golf swing trainer that's already available in the market. However, he has a few challenges in front of him. One is having to contend with copycats that have brought the price down for his product. The second and more significant one is licensing. He is looking at having a big golfing supply company distribute his ‘patent pending' product. Listen to the full podcast for more of Anthony's concerns and my insights on how he can grow and expand his present ecommerce business given his unique set of challenges. Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It's a win-win! Registration to EcomCrew Premium is now closed. But, you can still learn from us through our suite of free courses. You'll find a total of 20 videos covering ecommerce topics like Importing from China and Building a 7-Figure Business. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. Did you join our December giveaway? We're announcing the winner of an EcomCrew Premium annual subscription later today. Follow our Facebook page to get notified when we announce the winner.
Amazon private label sales is one of the best ways to get started with online business. You don’t have to have any experience because there are many good hearted people like Scott Voelker who are eager to walk you through the ways you can get started with even a small amount of cash. This episode is one of Scott’s weekly “Ask Scott” episodes where anybody who has a question about sales on Amazon is able to ask their questions. This episode highlights listener questions about product categories, shipping costs VS storage fees, responding to bad product reviews, and using the keyword fields in the Amazon product backend wisely. I’m not sure which categories I should choose for my private label product. A listener asks a very good question today about product categories. It’s often the case that one product could legitimately belong in more than one category. When that’s the case, how do you go about choosing which category you should designate as your “primary” category. On this episode Scott answers the question and encourages the listener who ask it to focus on keywords and optimized listings more than the category - though he does give some tips on how to choose the most effective category as well. Should I pay increased shipping or storage fees to house my products? A TAS community member called in to ask Scott about his situation - he’s got a great product but in order to get his best price he’d have to order 2000 of them! He’d be saving enough money that it seems like a wise thing to do, but he doesn’t want to keep them at his home and doesn’t believe that Amazon would allow him to send in that many at once. He’s asking Scott’s advice on whether storing those products at some warehouse would make sense. Scott’s got his typical common sense answer to this one and you can hear it on this episode. Can I leave comments or replies to negative reviews I get on my products? A listener asks Scott if he is able to respond to the comments that are made to his products, and if so how? The tool you need to know about in order to do that is called Sales Backer (find it in this episode’s resource links) and it’s a great way to be active in the space surrounding your product and to do great customer service that can not only fix problems your customers are having but also get some of those negative reviews removed or changed. You can find out about Sales Backer and how you can use it on this episode. I heard you talking about keyword duplication on product listings? Can you tell me about that? There has been a lot of confusion about keywords and how they are used in the Amazon product listings, and for good reason. It appears from trials that various Amazon sellers have done that some of the conventional wisdom surrounding keywords may have been incorrect. On this episode you’ll hear Scott dig into the topic a bit in response to a listener’s question about how to use keywords. It’s a very helpful response so make sure you take the time to listen. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:25] Scott’s introduction to the podcast! [1:29] Shout out to the TAS Facebook community. [4:10] QUESTION ONE: I’m doing a new product launch and I’m not sure how to choose the right category in light of competition, etc. [11:11] QUESTION TWO: I’m having trouble figuring out if I should pay high shipping or buy more products and store them economically in the U.S. with arrangements to ship to Amazon monthly? [18:14] QUESTION THREE: How can I leave comments on reviews left on my products using Sales Backer? [24:04] QUESTION FOUR: I’m curious about keyword duplication in the Amazon backend. You and Chris discussed using Keyword Inspector to weed out duplicates. Can you expound on that a bit? RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/ask - ask your own questions www.TheAmazingSeller.com/FB - join the Facebook community www.TheAmazingSeller.com/workshop www.FreePrivateLabelCourse.com - get your own 10 day course. www.ShipWire.com www.TheAmazingSeller.com/202 www.TheAmazingSeller.com/resources (affiliate link) www.TheAmazibngSeller.com/keywords (affiliate link) www.Tools.SEOBook.com/keyword-list-cleaner
Damon Schechter is CEO and Founder of Shipwire, a shipping and storage solution for ecommerce merchants. He joins Practical Ecommerce Publisher Kerry Murdock to discuss Shipwire and how it can help merchants get their inventories out of their garages.
Tom and Dan of Studio Neat join Stephan Ango to discuss lessons learned after multiple Kickstarter campaigns, keeping your business simple, going to retail and fulfilling products with Shipwire.