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Dr. Janine Lee is an award-winning Learning and Development Leader with 20 years of experience at Fortune 500 companies. In her business life, she focuses on organizational effectiveness, strategy and operations, digital transformation, change management and Belonging. She's also known to the world as JetsetJanine, a food and travel content creator who has explored over 100 countries and eaten at over 100 Michelin-starred restaurants. As a food and travel influencer, she's partnered with top brands such as Delta Airlines, Visa, Hyatt, Marriott, Four Seasons, and Cirque Du Soleil, and many others.Janine has an MBA from UC Berkeley and a Doctorate of Education from USC. She's a certified executive coach, keynote speaker, LinkedIn Learning instructor, published best-selling author, and a Lecturer at UC Berkeley's Haas School of Business.Learn more about Janine at janinelee.com, jetsetjanine.com, and on Instagram at @drjaninelee and @jetsetjanine.~Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, I work with you to make the invisible visible and develop an action plan to fulfill your goals. For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it's like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.As a coach, Jessica works to champion you – the full, multifaceted you – so you can thrive.Visit jessicawan.com or BOOK AN INTRO CALL: https://calendly.com/jessicawancoaching/intro-call-coachingCreditsProduced and Hosted by Jessica WanCo-produced, edited, sound design, and original music by Carlos Schmitt
Elaina Natario returns to talk with Joël about what makes good quality product design and the priorities that shape development. The pair discuss the importance of certain elements such as security and accessibility, maintaining certain standards throughout development, as well as judging the practical applications of prototypes within a project and the broad role they play. — The Sponsor for this episode has been Judoscale - Autoscale the Right Way (https://judoscale.com/bikeshed). Check out the link for your free gift! You can read more about about inaccessable prototypes here (https://localghost.dev/blog/ai-and-the-trouble-with-inaccessible-saas/), or listen to the episode Joël mentioned with Aji about different typescripts here (https://bikeshed.thoughtbot.com/458)! Your guest for this week has been Elaina Natario (https://www.linkedin.com/in/elainanatario/) and you host has been Joël Quenneville (https://www.linkedin.com/in/joel-quenneville-96b18b58/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://bikeshed.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@bikeshed.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - YouTube (https://www.youtube.com/@thoughtbot/streams) - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - BlueSky (https://bsky.app/profile/thoughtbot.com) © 2025 thoughtbot, inc. — Credit: Ad-read music by joystock.org
A Conversation About App and Product Design
Send us a textThe hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach.Most development teams dedicate a mere 16% of project time to concept work, despite evidence showing successful products allocate 75% more resources to these early activities. The consequences? Designs repeatedly scrapped or substantially modified mid-development, wasted engineering hours, multiple unnecessary prototypes, and products that fail to meet customer expectations.Through practical scenarios and comparative timelines, I demonstrate how proper concept development using Quality During Design methodology can reduce engineering time by 35% and design iterations by 60%. By engaging cross-functional teams early and using visual frameworks instead of multiple physical prototypes, you'll not only save time but develop products with significantly higher chances of market success—up to three times more likely, with 38% higher market share and better customer ratings.This approach doesn't mean endless planning without action. Rather, it's about focused teamwork that addresses customer needs, use environments, and potential risks before diving into detailed design. The result? More efficient development, stronger team alignment, and products that genuinely solve customer problems. Visit the blog for additional resources to transform your product development process and start creating products others love for less.Visit the podcast blog.BI-WEEKLY EPISODESSubscribe to this show on your favorite provider and Give us a Rating & Review to help others find us! MONTHLY DIGESTSubscribe to the free monthly e-newsletter: newsletter.deeneyenterprises.comGet the short version on Linked-In: Subscribe here. SELF-PACED COURSE FMEA in Practice: from Plan to Risk-Based Decision Making is enrolling students now. Join over 300 students: Click Here. About meDianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations optimize their engineering processes and team performance by promoting the use of reliability and quality methods during design. She offers consulting services for managers and directors, training for engineers through the Quality During Design program, and other practical resources.
Jessica speaks with Dr. Bree Rosenblum, Professor of Global Change Biology & Ampersand Cultivator. Bree is the Koshland Distinguished Chair for Innovative Teaching and Research at UC Berkeley, and her work has been featured broadly in the press, including the New York Times, National Geographic, The Discovery Channel, NPR, the BBC movie Endangered, and on the TEDx stage. Bree weaves her work on the biodiversity of our planet with her passion for supporting others on the journey of life as a coach, consultant, and workshop facilitator. She draws on an eclectic background as a professor, author, meditation teacher, potter, climber, roving naturalist, and art nerd. Bree received her BA from Brown University and her PhD from UC Berkeley. Her new book, "AND: The Tiny Word That Can Radically Transform Your Life" offers a personal and universal approach to cultivating an ampersand life.Sign up for Bree's mailing list and find out about her workshops and coaching at breerose.com. Follow Bree on Amazon to see her books AND plus the Guided Companion Journal. ~Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, I work with you to make the invisible visible and develop an action plan to fulfill your goals. For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it's like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.As a coach, Jessica works to champion you – the full, multifaceted you – so you can thrive.Visit jessicawan.com or BOOK AN INTRO CALL: https://calendly.com/jessicawancoaching/intro-call-coachingCreditsProduced and Hosted by Jessica WanCo-produced, edited, sound design, and original music by Carlos Schmitt
In this episode of The Quest for Success Podcast, we sit down with Felipe David, founder of BIP, a medical apparel brand revolutionising what healthcare professionals wear. From his childhood in Brazil to investment banking and entrepreneurship, Felipe shares how discipline, personal struggles, and family influence shaped his journey. He reveals how BIP blends function and fashion to fight burnout in the healthcare industry, and why true success is emotional, functional, and societal. Whether you're scaling a mission-driven business or just curious about purpose-led innovation, Felipe's story is a masterclass in listening to customers, building with empathy, and staying grounded while aiming high.Key Takeaways - Success is functional, emotional, and societal - Discipline from childhood shapes entrepreneurial resilience - Family influence can be the foundation for business ambition - Investment banking offers a toolkit for smart decision-making - Healthcare is ripe for innovation—and demands empathy - Listening to users is the key to great product design - Burnout in healthcare is real and must be addressed - Balancing mission and margin is a founder's tightrope - Manufacturing globally requires quality control and trust - Direct sales fuel connection, feedback, and loyaltyIf you're building something to make life better for others - this one's for you.Follow BIP:Intsagram: https://www.instagram.com/use.bip/Website: https://usebip.com/ #Success #Entrepreneurship #HealthcareInnovation #MedicalApparel #Startups #Leadership #FamilyBusiness #CustomerFirst #ProductDesign #Resilience #DirectSales #BusinessStrategy #QuestForSuccess Follow us on all your favourite platforms:Youtube: https://www.youtube.com/@TheQuestforSuccessPodFacebook: https://www.facebook.com/people/The-Quest-For-Success-Podcast/61560418629272/Instagram: https://www.instagram.com/thequestforsuccesspod/Twitter: https://x.com/quest4success_LinkedIn: https://www.linkedin.com/company/the-quest-for-successTikTok: https://www.tiktok.com/@thequestforsuccesspodWebsite: www.thequestforsuccesspodcast.com Please share this around to anyone you think will get value from it : )
Unlock the secrets behind the rapid evolution of robotics with Anshuman Kumar, head of hardware at Matic Robots, as we dissect what makes a robot more than just a machine. Discover how modern marvels, from everyday tools to cutting-edge autonomous vehicles, are reshaping our lives. Anshuman shares the technological breakthroughs that are fueling this transformation, revealing the vital roles that GPUs, AI, and a blend of mechanics, electronics, and algorithms play in creating robots capable of perceiving and interacting with their surroundings like never before. Anshuman Kumar is the Head of Hardware at Matic Robots, where he pioneered the mechanical design for Matic - the world's first truly autonomous, private, and perceptive floor cleaning robot. Previously, he was a key engineer at Tesla Motors, resolving critical reliability and scaling challenges for the Model S and Model 3 traction inverters. With a Master's in Product Design from Carnegie Mellon University and a Bachelor's in Mechanical Engineering from IIT Delhi, Anshuman also founded and led the Carnegie Mellon Hyperloop team to be awarded in the SpaceX Hyperloop competition. In this episode, you'll hear about: Exploration of the robotics spectrum from simple tools to complex autonomous vehicles. Technological breakthroughs in AI, GPUs, and algorithms driving robotic advancements. The role of cameras and computer vision in enhancing home robotics and ensuring privacy. Matic Robots' innovative on-device processing to address privacy concerns in consumer robotics. Cultural and market dynamics explored through a roti-making appliance's success in the US. Importance of curiosity and tackling unglamorous problems in the startup and tech industry. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Linkedin - https://www.linkedin.com/in/anshuman-kumar/ Website - https://maticrobots.com/ Contact: anshuman@maticrobots.com ; anshumankumar.iitd@gmail.com Matic Website : https://maticrobots.com/ Hardware Nation Episode : https://www.youtube.com/watch?v=AoUnXZg0Wb0&t=249s&pp=ygUVaGFyZHdhcmUgbmF0aW9uIG1hdGlj Matic Privacy : https://maticrobots.com/blog/why-matic-is-the-most-private-and-secure-robot-vacuum/ Matic Mopping : https://maticrobots.com/blog/the-magic-behind-matics-mopping/ Matic Sweeping : https://maticrobots.com/blog/why-matic-brushroll-is-different/ Alcorn Immigration Law: Subscribe to the monthly Alcorn newsletter Sophie Alcorn Podcast: Episode 16: E-2 Visa for Founders and Employees Episode 19: Australian Visas Including E-3 Episode 20: TN Visas and Status for Canadian and Mexican Citizens Immigration Options for Talent, Investors, and Founders Immigration Law for Tech Startups eBook
This episode features legendary designer and leader Maria Giudice, who shares her journey from Staten Island art kid to founding Hot Studio, navigating Facebook's acquisition, and using design to shift culture, leadership, and the C-suite._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by branding and design studio Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______About Maria:Maria Giudice is a trailblazing designer, creative leader, and author who has spent over three decades redefining what it means to lead with empathy. She's the founder of Hot Studio, one of the first woman-led digital design studios in the country, which was acquired by Facebook in 2013. Maria went on to become Director of Product Design at Facebook and later VP of Experience Design at Autodesk, helping bring people-centered thinking into the heart of tech culture. She's the co-author of Rise of the DEO and Changemakers, two influential books that empower designers to lead change. From painting in Staten Island to reshaping Silicon Valley—Maria's story is as bold as it is inspiring.Follow Maria:Instagram: @mgiudiceLinkedIn: Maria GiudiceRise of the DEOChangemakers ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod
Alexis est Head of Design chez Finary.A la base, Alexis est basketteur professionnel. Mais, alors qu'il souhaite continuer son parcours sportif aux Etats-Unis, sa bourse lui est refusée, mettant fin à ses rêves sportifs. Comme à côté il code, il décide de se professionnaliser dans le design.Il commence son parcours académique en faisant une licence d'arts plastiques, alors qu'il n'a aucune base en arts.Après sa licence, il estime avoir fait le tour du sujet et à fortement envie de travailler sur du produit. Mais il se dirige vers un master en direction artistique. C'est alors qu'il monte en compétence sur le UI Design, le packaging, le design industriel… Tout en faisant du freelancing en parallèle de ses études.A la fin de ses études, Alexis rejoint Skyrock pour travailler sur les Skyblog . Il devait travailler sur la partie marketing, mais très rapidement il bascule sur la création de l'application iOS Skyblog, qui est un véritable succès.Ensuite, Alexis rejoint Lagardère qui souhaite créer des communautés des marques du groupe. Alexis travaille alors sur les communautés Doctissimo et Psychologie. Puis il va travailler sur une application pour accompagner les femmes durant leur période de grossesse. Alexis revient sur ce projet et nous explique comment il l'a mené en partant de 0.En travaillant sur ce projet, il se rend compte que certaines étapes sont trop manuelles : comme rentrer son poids il entre alors en discussion avec Withings. Qu'il va rapidement rejoindre après avoir tenté de créer une application de suivi de calories.Chez Withings, il va d'abord travailler sur l'application Health Mate avant de travailler sur l'interface des produits physiques de la marque et de récupérer la direction de l'équipe Product Design. L'occasion pour Alexis de nous expliquer comment il est passé de solo designer à lead d'une équipe de 15 designers.Après un passage éclair chez Renault, Alexis rejoint Plume Labs qui conçoit un outil d'analyse de l'air. Cette fois, il travaille à la conception du produit physique, ainsi qu'à son pendant numérique. Lorsque l'entreprise se fait racheter, Alexis décide de rejoindre Doctolib en tant que Directeur du Product Design.Au même moment, un ami commence à investir dans des start-ups, mais il ne sait pas vraiment comment faire. Lorsqu'Alexis qu'il faudrait qu'une app puisse l'aider, Finary le contacte.Il rejoint alors l'entreprise pour les aider sur le design. Cet épisode est l'occasion de revenir sur son arrivée dans l'entreprise, ce qu'il y a mis en place, de l'équipe qu'il a monté et de sa manière de travailler au quotidien sur le produit. Les ressources de l'épisodeFinaryValidating Product Ideas, Tomer SharonFluid PersonaLes autres épisode de Design Journeys#9 Mickaël David, Design Director @ Doctolib#37 Lucas Lengagne, Head of Design @ Agorapulse Pour contacter AlexisLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
In this episode, we sit down with Shawn Combs, Director of Product Design and Development at Orvis. Shawn shares his journey of falling in love with the outdoors and how that passion led him to one of the most iconic brands in fly fishing. He gives us an inside look at what he loves about his role at Orvis, some of his favorite fish to chase, and the memorable places his fishing adventures have taken him. Plus, we talk about the joy of getting his daughters out on the water and passing along that love for the outdoors. This conversation is packed with great insight and inspiration for every angler and dad out there.Get your Dads On The Fly Merch in our new online store.Want more content? Check out the patreon and help support Dads On The Fly: https://www.patreon.com/dadsontheflyFind Dads On The Fly online and sign up for our newsletter at https://www.dadsonthefly.com/Check out our sponsors:https://troutinsights.com/https://catchcamnets.com/https://turtleboxaudio.com/ https://saludabeads.com/
In Episode 57, I talk to Robert Surtees from Affinity Group Financial Services. We delve into Robert's career journey, starting with his education in Product Design from Central St. Martin's College to his transition into financial planning. Robert discusses the importance of a client-centric approach, building trust, and his methodology in financial advising. We also touch upon his professional qualifications, the value of plain English in client communication, and the personal interests that enrich his professional life. CONNECT WITH ROBERT: LinkedIn Website CONNECT WITH CAROLINE: Our club newsletter gives you real-life stories and examples of how our club professionals can guide you on ‘How to Keep Your Money' Caroline's Club LinkedIn caroline@carolines.club
In dieser Folge zu Gast war Eike Paulat, Director Product bei Usercentrics.Wir sprechen über Consent Management, Tracker, Cookies und natürlich Privacy. Eike erzählt uns, wie sie bei Usercentrics bei der Produktentwicklung vorgehen und was es bedeutet „Privacy First“ Produkte zu bauen.//Links zur FolgeCookiebot: https://www.visualmakers.de/tool/cookiebotUsercentrics: https://usercentrics.com/de/Eike's LinkedIn: https://www.linkedin.com/in/epaulat/Unser Blogpost zum Thema Cookie Banner: https://www.visualmakers.de/blog/in-10-minuten-zum-kostenlosen-dsgvo-konformen-cookie-banner-fur-deine-webseite/// Gefällt dir unser VisualMakers Content? Werde selbst zum VisualMaker mit einem unserer vielen kostenlosen Kurse. Starte jetzt durch und werde No-Code Profi: https://go.visualmakers.de/fundamentals/// Werde Teil der größten deutschsprachigen No-Code CommunitySlack: https://go.visualmakers.de/slack-community/// Folge uns aufLinkedIn:https://go.visualmakers.de/linkedinYouTube: https://go.visualmakers.de/youtubeInstagram: https://go.visualmakers.de/instagramTikTok: https://go.visualmakers.de/tiktok
In this episode of Prodity: Product by Design, Kyle chats with Jason Monberg, CEO of Presence, about the power of product thinking, the thrill of building from scratch, and the importance of team chemistry. With over 25 years of experience spanning engineering, product management, and entrepreneurship, Jason shares lessons from starting companies like Carbon Five and Presence, including how to find the right people, build resilient teams, and apply technology thoughtfully. We also dive into the hype and reality of GenAI, navigating constraints in enterprise organizations, and yes—even homemade pizza ovens. It's a wide-ranging and insightful conversation you won't want to miss.Jason MonbergJason Monberg is the founder of South Park Products and the former CEO of Presence. He has over 25 years of experience in digital product development. He previously served as VP of Product Management at MarkLogic, where he drove product strategy and achieved $80 million in annual revenue. Jason also founded Carbon Five, a consultancy specializing in agile software development, and helped grow Composite Software to $20 million in revenue.Links from the Show:Company: Presence Consulting LinkedIn: Jason MonbergBook: The Art of Game Design: A Book of Lenses by Jesse SchellOther: Ooni Pizza OvensMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
In this special episode, Caroline and Liz take a deep dive into the fascinating world of product development and sourcing at Ballard Designs. Joined by special guests Patrick Farrell, Vice President of Merchandising and Product Design, and Sarah Hall, Senior Manager of Sourcing, the team unveils the intricate journey from initial concept to finished product on your doorstep (spoiler alert: the whole process takes 2-3 years!). Patrick and Sarah share behind-the-scenes insights on how ideas are generated from customer feedback, trend reports, and market influences, then refined through design iterations and meticulous testing. They also explain the complex logistics of vendor selection, how products are engineered, and the importance of global partnerships to maintain quality and craftsmanship. The episode covers everything from drop testing and packaging to navigating tariffs and supply chain challenges—shedding light on how every detail ensures a stellar experience designed to unleash your inner decorator. What You'll Hear On This Episode: 00:00 Introduction to the How to Decorate Podcast 00:34 Meet Patrick Farrell and Sarah Hall from Ballard 01:12 The Product Design Process: From Concept to Creation 05:09 Sourcing, Vendor Selection, and Collaboration 09:42 Packaging & Drop Testing: Ensuring Quality & Safety 27:54 Quality Checks & Manufacturing Standards 28:18 Understanding Minimum Order Quantities (MOQ) 30:29 Successful Product Negotiations & Cost Savings 31:58 The Art of Handcrafted Production & Manufacturing Journeys 36:47 Visiting Manufacturing Facilities & Europe Sourcing 43:54 Logistics, Tariffs, and Navigating Supply Chain Disruptions 50:40 Commitment to Quality & Customization Options 53:52 Local Store Experiences & Customer-Centric Approach 55:12 Final Thoughts & Insights Also Mentioned: ballarddesigns.com | Shop Now The collaboration behind Ballard's new product collections How vendor partnerships drive innovation and quality The importance of quality assurance and sustainability practices Please send in your decorating dilemmas + pictures so we can answer them on an upcoming episode (podcast@ballarddesigns.net) . And, of course, please subscribe to the podcast if you haven't already in Apple Podcasts or Spotify so you never miss a new episode. Happy Decorating!
BONUS: Nesrine Changuel shares how to create emotionally connected, delightful products! In this BONUS episode, we explore the concept of product delight with Nesrine Changuel. Nesrine shares insights from her extensive experience at companies like Skype, Spotify, Google Meet, and Chrome to help us understand how to create lovable tech experiences that drive user loyalty and differentiation. We explore the Delight Grid Framework she created, and discuss the importance of emotional connection in product design. We also touch on practical ways to incorporate delight into everyday product decisions. The Essence of Delight in Products "Creating emotional connection between users and products... What I'm usually vocal about is that it's not enough to solve functional needs if you want to create sustainable growth, and more particularly if you want to have your users love the product and create habits using your product." Nesrine explains that while most companies know how to solve functional problems, truly delightful products go beyond functionality to create emotional connections with users. This connection comes from anticipating user needs and surprising them on both functional and emotional levels. She emphasizes that delight emerges when users experience both joy and surprise simultaneously, which is key to exceeding expectations and building brand loyalty. Moving Beyond User Complaints "Most features that are built in products are coming from users' complaints... What I'm trying to be clear about is that if you want to build an emotional connection, it's about opening up a little bit more of your source of opportunities." Many teams focus primarily on addressing user complaints, which puts them in a reactive position. Nesrine encourages organizations to anticipate user needs by engaging with users in comfortable environments before problems arise. She suggests looking beyond direct feature requests and investigating how users feel while using the product, how they experience the journey, and what emotions arise during the experience. This proactive approach opens new opportunities for creating delightful experiences that users may not explicitly request. In this segment we refer to the KANO model for categorizing product features. Understanding Emotional Demotivators: The Zoom Fatigue Example "I tried to interview many users and realized that, of course, with the fact that we all moved into video conferencing, some demotivators started to surface like boredom, low interaction, overwhelm. There was a term that started to show up at the time - it's called zoom fatigue." Nesrine shares how her team at Google Meet tackled emotional demotivators by first deeply understanding them. By investigating "Zoom fatigue," they discovered through Stanford research that one major cause was the fatigue from constantly seeing yourself on screen. This insight led them to develop the "minimize self view" feature, allowing users to broadcast their video without seeing themselves. This example demonstrates how understanding emotional pain points can lead to features that create delight by addressing unspoken needs. The Delight Grid Framework "We want to delight the users, but because we don't know how, we end up only doing performers or hygiene features." Nesrine introduces her Delight Grid Framework, which helps product teams balance functional and emotional needs. The framework begins by identifying emotional motivators through empathetic user research. These motivators are then placed in a grid alongside functional needs to classify features as: Low Delight: Features that only solve functional needs Surface Delight: Features that only address emotional needs (like celebratory animations) Deep Delight: Features that solve both functional needs and emotional motivators She emphasizes that the most successful products prioritize deep delight features, which create lasting emotional connections while solving real problems. Detecting Opportunities Through User Journey Mapping "I use customer journey maps... One of the elements is feelings... If you do the exercise very well and put the feeling element into your journey map, you can draw a line showing peak moments and valley moments - these are pivotal moments for connecting with users at the emotional level." Nesrine advocates for using customer journey maps to identify emotional highs and lows throughout the user experience. By focusing on these "pivotal moments," teams can find opportunities to amplify positive emotions or transform negative ones into delightful experiences. She encourages teams to celebrate positive emotional peaks with users and find ways to turn valleys into more positive experiences. Real-World Example: Restaurant QR Code Payment "The waiter came with a note, and on the note, there is a QR code... What a relief that experience was! I've been very, very surprised, and they turned that moment of frustration and fear into something super fun." Nesrine shares a delightful dining experience where a restaurant transformed the typically frustrating moment of splitting the bill by providing a QR code that led to an app where diners could easily select what they ordered and pay individually. This example illustrates how identifying emotional pain points (bill-splitting anxiety) and addressing them can turn a negative experience into a memorable, delightful one that creates loyal customers. Creating a Culture of Delight Across Teams "It's very important to have the same language. If the marketing team believes in emotional connection, and the designer believes in emotional connection, and then suddenly engineers and PMs don't even know what you're talking about, that creates a gap." For delight to become central to product development, Nesrine emphasizes the importance of creating a shared language and understanding across all teams. This shared vision ensures everyone from designers to engineers is aligned on the goal of creating emotionally connected experiences, allowing for better collaboration and more cohesive product development. Recommended Reading Nesrine refers us to Emotional Design by Don Norman Designing for emotion, by Aaron Walter And Dan Olsen's The Lean Product Playbook About Nesrine Changuel Nesrine Changuel is a product leader, coach, and author with over a decade of experience at Skype, Spotify, Google Meet, and Chrome. She specializes in designing emotionally connected, delightful products. Her book, Delight, introduces a framework for creating lovable tech experiences that drive user loyalty and differentiation. You can link with Nesrine Changuel on LinkedIn and follow Nesrine's website.
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Jessica speaks with Emily J. Smith, a writer and tech professional based in Brooklyn, New York. Her debut novel, NOTHING SERIOUS, published by William Morrow (HarperCollins), is out now wherever you buy books. Emily studied Electrical and Computer Engineering at Cornell and earned an MBA from UC Berkeley. She has led teams at top tech companies and nonprofits, and she is the founder of the dating app, Chorus. Her writing has appeared in The Rumpus, Catapult, Slate, Hobart, The Washington Post, Vice, and other publications. Follow Emily's work at emjsmith.com, and buy NOTHING SERIOUS wherever you get your books.~Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, I work with you to make the invisible visible and develop an action plan to fulfill your goals. For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it's like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.As a coach, Jessica works to champion you – the full, multifaceted you – so you can thrive.Visit jessicawan.com or BOOK AN INTRO CALL: https://calendly.com/jessicawancoaching/intro-call-coachingCreditsProduced and hosted by Jessica WanCo-produced, edited, sound design, and original music by Carlos Schmitt
Créer un produit fonctionnel de A à Z en quelques heures et le déployer en ligne ? C'est la promesse du Vibe Coding et ça pourrait devenir un outil majeur du Product Designer… J'ai testé plusieurs outils et voici mon debrief !
Tu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou SpotifySébastien est Creative Staff Product Designer chez OpenClassrooms.Passionné par la création depuis tout jeune, Sébastien a envie de travailler dans les jeux vidéo. Après une prépa aux écoles d'arts, il rejoint l'école e-artsup avant de réaliser qu'il n'a pas les compétences pour faire du design 3D. Mais il trouve rapidement sa place dans la direction artistique.Sébastien revient sur son parcours scolaire et sur ses stages où il se cherchaient encore entre digital et print, avant de spécialiser petit à petit dans le numérique.Lors d'une mission en agence, il organisation un salon autour de la pub. Il décide de partager son portfolio à certains intervenants, et se fait recruter chez Ogilvy comme Directeur Artistique.C'est à ce moment-là qu'il découvre le métier d'UX Designer. Son métier ressemble alors de plus en plus au métier d'UI Designer travaillant en binôme avec un UX Designer. Il travaille alors de plus en plus sur des sites internet et des applications iOS.Après 3 années chez Ogilvy, Sébastien à l'opportunité de faire un VIE en Inde et de gérer un studio de design. Un grand changement pour lui : il a désormais une équipe d'une dizaine de personne à gérer. Un changement de paradigme pour Sébastien qui doit faire grandir et monter en compétence une équipe, tout en faisant de moins en moins de design.Malheureusement, le studio fait énormément d'applications pour Facebook qui décide de jour au lendemain de les arrêter. Le studio doit donc fermer, Sébastien décide alors de faire du freelancing. Comme le marché évolue, il décide de le suivre et de s'orienter dans le Product Design.Sébastien rejoint ensuite OpenClassrooms en tant que Product Designer avec une forte appétence UI, et avec la volonté de monter en compétence sur la User Research. On parle alors du rôle de Sébastien chez OpenClassrooms : comment il réfléchit a une fonctionnalité, la met en place et s'assure qu'elle fonctionne.Les ressources de l'épisodeOpenClassroomsDesign BetterDesign EmotionnelComment se faire des amisLes autres épisode de Design Journeys#15 Audrey Hacq, Product Design Director @ OpenClassrooms#81 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms#84 Romain Kuzniak, ex-CTO & Head of Product @ OpenClassrooms Pour contacter SébastienLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
There's a fine line to walk in developing a new product, especially as a new brand without an existing track record. Make something plain and in line with existing options, and you risk getting lost in the noise; go too weird and unconventional, and it can be hard to find willing early adopters.Outlier MTB took a chance with their wild-looking Void and Pendulum pedals, but they're not just different for the sake of being different — there's sound thinking behind the designs. So we sat down with Outlier founder Cam Belisle-O'Donnell to chat about where the concept came from in the first place; what their prototyping and development process looked like; the initial public reception & coming to market with something that looks so novel; some other projects they have in the works; and a whole lot more.RELATED LINKS:BLISTER+ Get Yourself CoveredTOPICS & TIMES:Founding Outlier & the pedals' notable features (4:36)“The Lefty of MTB pedals” (12:42)The first prototypes & early testing (19:50)Pendulum vs. Void & the tradeoffs (24:24)Manufacturing challenges & running a small company (44:54)Future Outlier products? (50:17)Ramping up production (52:33)Lab testing (56:25)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDGEAR:30Blister PodcastOff The Couch Hosted on Acast. See acast.com/privacy for more information.
S03E09 (#337). Cal Thompson, VP of Product Design and Research at Headspace, joins us to talk about the evolution of Headspace from a pure mindfulness app to a comprehensive mental health platform, including health coaches and therapists.
From Amphitheaters to Apps: The Evolution of User ExperienceLong before we had screens, scroll wheels, or skeuomorphism, we were already wrestling with what it meant to design for humans.Take the Roman Colosseum, for example.Built nearly two thousand years ago, this wasn't just a feat of architecture—it was a carefully orchestrated user experience. The Romans didn't just think about how to build it. They thought about how people would use it.They designed for easy access, with a ticketing system based on numbered entrances and a layout that could empty 50,000 spectators in under 15 minutes. The acoustics were finely tuned so the roar of the crowd carried across the arena, and shaded awnings (the velarium) helped protect people from the sun. Every detail was intentional.It was, in many ways, a masterclass in UX before UX had a name.UX Has Always Been About PeopleWe like to think of UX as a digital thing. But humans have been designing with users in mind since the first tool was shaped to fit a hand. Egyptian sickles curved to match the arc of an arm. Greek amphitheaters optimized for sightlines and sound. Roman roads were engineered for ease of maintenance—because someone had to clean them, after all.These weren't just technical solutions. They were people-first designs.Even medieval cathedrals were built with experiential thinking. Architects considered the way light would filter through stained glass at different times of day. The experience of awe wasn't accidental.And while we'll skip ahead now (you didn't pick up this book for a lecture on Mesopotamian farming tools), it's worth acknowledging this simple truth:UX isn't new. Only the term is.The Digital ShiftThings changed in the mid-20th century. The rise of aviation and computing forced us to formalize our approach to usability. Mistakes became expensive—or fatal. So, human factors engineering emerged. We studied how people interacted with complex systems and tried to design those systems to be safer and more intuitive.It started in cockpits. Aircraft instrumentation had to be easy to read and understand under pressure. This wasn't about making things pretty. It was about saving lives. That pragmatic approach to human-centred design later shaped everything from microwave interfaces to early computer systems.Fast forward to the 1980s, and computing hit the mainstream.That's when things really took off.At Xerox PARC, researchers introduced the first graphical user interface. Apple took it further with the Macintosh, turning computing from a tool for specialists into something everyone could use. Suddenly, usability wasn't just a nice-to-have. It was a competitive advantage. And in 1993, Don Norman, while working at Apple, coined the term "User Experience."“I invented the term because I thought human interface and usability were too narrow.” — Don NormanThat moment matters. Because what Norman was arguing for was a broader view of design. Not just the screen. Not just the features. But the entire experience—from the first moment someone hears about a product to the support they receive after using it.“User experience encompasses all aspects of the end-user's interaction with the company, its services, and its products.” — Don Norman and Jakob NielsenIn other words, UX was never meant to be confined to wireframes and user flows. It was meant to be everything.UX Gets StrategicBy the early 2000s, UX had a seat at the table—albeit a wobbly one. Jesse James Garrett released The Elements of User Experience in 2002, which became a cornerstone for the field.Garrett didn't just break UX down into layers—strategy, scope, structure, skeleton, and surface—he emphasized that it all starts with strategy. Before we push pixels or run tests, we need to understand user needs and business goals.That idea changed things.We weren't just designing interfaces. We were shaping how people experienced products, services, and even entire brands. UX wasn't just implementation. It was about shaping products from the very beginning, not just making tweaks at the end.And as agile methods took over, UX adapted again. We embraced faster feedback loops, closer collaboration, and more iterative design. We moved from long documentation to quick prototypes. From abstract personas to real user insight.By the 2010s, UX had grown up.Design thinking gained traction. Suddenly, UX was sharing the spotlight with business strategy. Service design entered the conversation. We weren't just designing digital tools—we were solving human problems, often in messy, non-linear ways.UX vs. Everything ElseAs UX matured, we saw these disciplines emerge from within it. Our understanding of UX broadened, leading to specialization in areas like UI design, product design, service design, DesignOps, and even extending into marketing and customer experience.So let's clear things up a bit:UI Design is about what the user sees and interacts with. Think buttons, typography, animations. It's the look and feel.Product Design is broader. It connects user needs with business goals. Product designers care about features, roadmaps, KPIs, and how the product evolves over time.DesignOps and Service Design sit more behind the scenes. They're about scaling design efficiently. They orchestrate people, tools, and workflows to support good outcomes—kind of like stage managers for a show who make sure the lighting, props, and crew all hit their marks. You might never notice them when everything goes well—but without them, the whole production risks falling apart.And UX?UX is front of stage. It's the performance the audience actually experiences. It's the story that unfolds when someone buys your product, uses it, recommends it, or gets frustrated and gives up. Every moment on that journey is part of the user experience, whether it's a sleek onboarding flow, an unreadable error message, or a helpful reply from customer support.UX is the full experience. It's not a department. It's not a phase. It's not a deliverable. It's what happens to your users—whether you intended it or not.Take something as emblematic as buying an Apple product. The UX includes everything from the anticipation built by the marketing, the elegant packaging design, the satisfying moment of lifting the lid, the device that powers on right out of the box, the intuitive setup process, and even the helpful support at the Genius Bar.You might admire the product design. But the experience is everything that surrounds it—something Apple has understood since Don Norman helped shape their approach in the early 1990s.“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences… Make them all work together seamlessly.” — Don NormanA good UI is important. A strong product strategy is essential. But if the experience feels clunky, frustrating, or inconsistent—none of it matters.UX connects the dots.It asks: How does it feel to use this? Does it make sense? Does it meet a real need?And it reminds us that what we design isn't just a product or a service. It's a human moment.The Reality CheckSo, UX has matured significantly. Most business leaders now understand its importance, at least in theory. You'll rarely hear someone argue against the value of good user experience.But understanding isn't the same as implementation.The reality in many organizations is far from the idealized vision we read about online. UX teams are often understaffed and under-resourced. They're expected to deliver transformative results with minimal support, limited budgets, and impossible timelines.The problem goes deeper than resources. UX has been fundamentally misunderstood and under-appreciated within many organizations. Instead of being involved in strategic decisions from the start, UX professionals are often relegated to implementation roles—brought in to "make things pretty" after all the important decisions have already been made.True UX work—which should touch every aspect of how users interact with an organization—frequently runs into organizational silos. The kind of cross-functional collaboration required for excellent user experience threatens established power structures and comfortable routines. As a result, UX's wings are clipped, its scope limited to safe, contained projects that won't ruffle too many feathers.The promise of UX isn't just about better interfaces—it's about better organizations. But that promise remains largely unfulfilled in many companies.These challenges aren't just frustrating for UX practitioners; they're holding back organizations from delivering truly exceptional user experiences. The gap between what's possible and what's actually being delivered continues to widen.Throughout the rest of this email course, we'll explore these challenges in detail and, more importantly, discuss practical strategies for overcoming them. Because understanding the problem is only the first step—what matters is how we respond to it.Your Turn: Reflect and ShareIn our next email, we'll explore what it means to be a true UX designer within an organization. But, between now and then, I encourage you to reflect on your current role. Consider whether there's a gap between what others in your organization expect from you and what you believe you should be doing. Are you being asked to simply "make things pretty," or are you empowered to shape meaningful experiences.Take a moment to jot down your thoughts. This reflection will be valuable as we dive deeper into defining and claiming our role as UX professionals.Also, if you wouldn't mind, share those thoughts with me by replying to this email. Your insights will help shape the future content of this course, ensuring it addresses the real challenges you face in your UX role. I read every response and use them to make this journey more valuable for everyone.User Experience design has evolved far beyond its digital roots. From ancient Roman architects to industrial designers, and finally to today's digital interfaces - the journey of UX shows how we've always strived to create better human experiences.
Send me a messageIn this episode of Climate Confident, I speak with Alice Chun, inventor of the world's first inflatable, origami-inspired solar light and founder of Solight Design. Alice shares how a career in material technology and a deeply personal experience with her son's asthma led her to tackle energy poverty, disaster relief, and carbon emissions with a single, deceptively simple product: the SolarPuff™.We discuss the staggering health and environmental toll of kerosene lighting, especially in off-grid and disaster-affected communities — and how collapsible, durable solar lanterns are not only cleaner and safer, but can also act as tools for education, safety, and psychological recovery.Alice walks us through the practical design choices (like sailcloth and origami folds) that make the lights lightweight, shippable, and long-lasting. She also unpacks her field experiences from Haiti to Ukraine, why she insists on personally delivering lights, and the complex balance of running a mission-driven company that also needs to survive commercially.Key takeaways:Why light access is essential for disaster resilience and safetyHow solar design can scale through beauty, durability, and functionThe unexpected link between solar tech and trauma recovery in childrenWhat business models can sustain social impact in climate techFor more, visit https://solight-design.com or head to climateconfidentpodcast.com.Support the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Lorcan Sheehan Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper
What do candy bars, couches, and car dealerships have in common? For Andrew Glaser, they're all opportunities to understand how real people make decisions — and why most product teams get those decisions wrong. In this episode, Andrew shares his journey from hedge fund manager to product strategist, and now founder of Swizzle, an AI product built around Jobs to Be Done (JTBD) thinking. He opens up about how false positives, feature bloat, and over-reliance on personas lead teams down the wrong path — and what it really takes to make something customers will hire. We get into the guts of JTBD, from how to know when you've hit causality in an interview, to why understanding tradeoffs is more useful than knowing demographics. Andrew shares practical frameworks and surprising stories — including what Snickers can teach you about product-market fit, why most sofas don't sell, and how Intercom 15x'ed revenue just by reframing how they talked about their product. Whether you're building software or selling furniture, this conversation will challenge how you think about customer insight — and give you tools to sharpen your product bets. Inside the episode… Why false positives in customer research can wreck a strategy How JTBD helped turn around a billion-dollar furniture retailer The 4 real jobs behind buying a sofa Snickers vs. Milky Way: A JTBD breakdown of context and tradeoffs What most people get wrong about customer interviews Why personas don't drive decisions — and what actually does How Intercom used JTBD to grow from $5M to $75M Using AI to support high-consideration decisions How to know what your product is allowed to suck at Why survey data without context leads to bad bets Mentioned in this episode Andrew's Startup Swizzl - https://swizzl.ai/ Andrew's cofounder Bob Moesta - https://therewiredgroup.com/about/bob-moesta/ Clay Christensen's HBR article: “Know Your Customers' Jobs to Be Done” - https://hbr.org/2016/09/know-your-customers-jobs-to-be-done “Demand-Side Sales” by Bob Moesta - https://www.amazon.com/dp/1544509987/?bestFormat=true&k=demand%20side%20sales%20101&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k0_1_12&crid=8C2BLR9H1HF6&sprefix=demand%20side%20 “Competing Against Luck” by Clayton Christensen - https://www.amazon.com/Clayton-Christensen-Competing-Against-%E3%80%902018%E3%80%91/dp/B07KPWQQY3/ref=sr_1_2 Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Subscribe to the Convergence podcast wherever you get podcasts including video episodes to get updated on the other crucial conversations that we'll post on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow. Follow the Pod Linkedin: https://www.linkedin.com/company/convergence-podcast/ X: https://twitter.com/podconvergence Instagram: @podconvergence
Le duo Designer x PM tel qu'on le connait n'a plus vraiment la côte... Airbnb, Snapchat et bien d'autres ont mis en place des variantes du schéma traditionnel et la tendance continue de s'affirmer, creusons la dès maintenant pour anticiper le monde de demain !
What happens when you refuse to choose just one path? On The Ampersand Manifesto, host Jessica Wan – executive coach & classical singer – sits down with “the most interesting people at the dinner party” – those who have made their mark in two or more seemingly different worlds. Through candid conversations, we explore what it takes to navigate multiple callings, find the connection points between them, and redefine success on our own terms. Together, we're co-creating The Ampersand Manifesto – principles for leading a bold, multi-passionate life.In Season 4 she talks with a range of folks who have written books, given talks and workshops worldwide, and invented new ways of connecting the world. Get ready to meet Ampersands who straddle roles like product leader & novelist, financial advisor & piano teacher, and capital architect & bandleader.~Are you a high achiever, a leader, or an Ampersand looking for a sounding board? Jessica helps executives, leaders, and founders like you gain clarity and lead bravely. As your trusted advisor and growth partner, I work with you to make the invisible visible and develop an action plan to fulfill your goals. For nearly two decades, Jessica led marketing teams, launched products, and grew businesses at places like Apple, the San Francisco Opera, Smule, and Magoosh. As an Ampersand in many facets, she knows personally what it's like to hold many roles simultaneously, to sit on the executive team, and to find fulfillment. With a BA in Music and a BS in Product Design from Stanford, coupled with an MBA from UC Berkeley and coach training from the Center for Executive Coaching, her unique mix of analytical & creative allows her to bring both depth and breadth of perspective into the coaching process.As a coach, Jessica works to champion you – the full, multifaceted you – so you can thrive.Visit jessicawan.com or BOOK AN INTRO CALL: https://calendly.com/jessicawancoaching/intro-call-coaching~CreditsProduced and Hosted by Jessica WanCo-produced, edited, sound design, and original music by Carlos SchmittMusic by Denys Kyshchuk and Stockaudios from Pixabay
Tu peux en mettant 5⭐️ sur Apple Podcasts ou Spotify !Thomas Vidal est Head of Design chez Thiga, en mission dans le groupe Accor.Après son bac, Thomas passe une licence en informatique. A la sortie de l'iPhone, souhaite se réorienter dans l'UX Design, dans la création d'interface homme-machine (IHM). Étant basé à Toulouse, il rentre à l'école nationale d'aviation civile pour faire une master d'ergonomie IHM.Pour son stage de fin d'études, il travaille sur un écran tactile à destination des pilotes et des co-pilotes d'avion pour simplifier les interactions dans le cockpit.Par peur de faire les mêmes choses pendant 40 ans, Thomas décide de rejoindre le cabinet Exakis, à la fin de son stage, afin de travailler sur différents projets dans le temps. Il y travaille pour des entreprises comme Airbus ou Total. Cependant, il se voit confronter à un problème d'agence : il répond à un brief, prototype énormément, discute avec de nombreux utilisateurs, livre des maquettes qui, au final, ne seront jamais développées par le client.Thomas travaille, via Exakis, à l'uniformisation de la plateforme des SAMU de France en tant que Designer. En travaillant sur ce projet, il vient souvent à Paris et doit travailler avec des Product Managers du cabinet Thiga. Cabinet qu'il rejoint à la fin de sa mission, en tant Product Designer.Sa première mission sera au sein de l'incubateur d'AXA : l'Accélérateur. Où, pendant 1 an, il fait toutes les semaines un Design Sprint pour tester de nouveaux projets au sein de l'assureur. Même si l'exercice est intellectuellement stimulant, il est extrêmement intense, ce qui fait que Thomas change de mission au bout d'un an.Il passe ensuite chez Splio, en tant que Lead Product Designer. Une mission “classique” de Product Designer au cours de laquelle Thomas commence à manager une équipe et à monter en compétence sur ces sujets. Une montée qui est également suivie et mise en place du côté de Thiga.Par la suite, Thomas rejoint Doctolib en tant que Design System Manager. Il nous explique comment il fait pour mettre en place un Design System dans une structure de plus de 30 designers où la cohérence graphique commençait à manquer.Ensuite, Thomas occupe le rôle de Head of Design chez Leetchi, puis VP Digital Design chez Décathlon, puis Head of Product Design chez Accor. Dans cet épisode, on revient sur ces 3 aventures, afin de comprendre comment bien structurer une équipe et s'assurer qu'elle va dans la bonne direction. Pour ça, Thomas à 3 piliers sur lesquels il revient :Création d'une vision designMise à plat de l'organisation et de l'équipe designVéhiculée une culture design dans les équipes et l'entrepriseIl nous explique comment il a mis en place ces 3 piliers dans les entreprises dans lesquelles il y a travaillé et comment n'importe quelle entreprise ou même équipe design peut s'en saisir pour l'adapter à son contexte et ses besoins.Les ressources de l'épisodeThigaPour contacter ThomasLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at podcast@usertesting.com ----------------------- In this Insights Unlocked episode, UserTesting's Jason Giles sits down with Dane Howard, Vice President of Product Design at G2, for a powerful conversation on the intersection of storytelling, design leadership, and purposeful innovation. With a career that spans design leadership at Amazon, eBay, and Microsoft, Dane brings a wealth of experience—and a passion for creating human-centered experiences. Dane discusses how G2's visual customer journey map became a transformative internal tool, using storytelling metaphors like cities and theme parks to create clarity, alignment, and excitement across the organization. He also opens up about his personal “three-legged stool” approach to balancing full-time work, advocacy, and creative passion projects. Whether you're a product leader, UX professional, or design enthusiast, this episode offers actionable insights into how to keep your work rooted in purpose and aligned with customer needs—while also making space for your own growth and creativity. What you'll learn in this episode: Why storytelling is an essential leadership skill in design and CX How G2's customer journey map turned into a city-wide metaphor that boosted internal alignment Tips on keeping internal artifacts like journey maps alive and evolving The power of framing design work through the lens of customer experience How to balance career, passion projects, and mentorship with intentionality Resources & Links: Connect with Dane Howard on LinkedIn Connect with Jason Giles on LinkedIn G2.com danehoward.com Dane's LinkedIn article on G2's Customer Journey Mapping project Learn more about Insights Unlocked: usertesting.com/podcast
build your profitable product business with mel robbins thelotco business podcast
Send us a textEver had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I'm joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that's actually profitable (and doesn't fall apart or cost your life savings).Millie's an industrial designer with a delicious combo of design brilliance and real-world factory know-how. We talk about what it really takes to get a product from concept to customer—without blowing your margins, compromising your values, or getting ghosted by manufacturers.She spills the tea on:Why beautiful AND functional products win every timeThe biggest mistakes people make when designing a product (hint: it's not what you think)How to actually work with manufacturers (and be taken seriously)What goes into a killer spec sheet that won't get lost in translationThe one thing you need to know about Minimum Order Quantities (MOQs)And how to design with sustainability, profitability, and longevity in mindWhether you're launching your first product or have something that's just not quite hitting the mark—this is the episode you didn't know you needed. Plus, Millie shares the one project that changed the game for her and why she's so passionate about impactful product design.
In this episode of Product by Design, Kyle is joined by Kirk Marple, founder and CEO of Graphlit, to explore the world of unstructured data and how it's transforming with the rise of LLMs and AI-native tools. Kirk shares his journey from working at Microsoft and General Motors to building Graphlit—a platform designed to make unstructured data as usable as structured data.We dive into:The difference between structured and unstructured dataReal-world use cases across industries like healthcare, real estate, and constructionBuilding long-term knowledge graphs and their role in enabling better search and RAG applicationsLessons learned from starting a developer-focused platformBalancing horizontal scale with vertical specificityThe importance of product vision, scalability, and listening to customersHow AI is reshaping engineering and product development from the ground upWhether you're a founder, developer, product manager, or just curious about the future of AI-powered data platforms, this episode is packed with insights you won't want to miss.Links from the Show:Kirk MarpleGraphlitMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
Ep 178 | En este episodio charlamos sobre cómo se mezclan cada vez más los roles de Product Designer y Researcher. Hablamos de lo clave que es laburar en equipo durante el proceso de diseño, y de por qué hace falta un enfoque más integrado cuando hacemos research y discovery. También tocamos el tema de los retos que trae trabajar en un entorno que cambia todo el tiempo, y cómo la inteligencia artificial empieza a meterse en nuestro día a día como diseñadores.--------
What happens when businesses don't take product design seriously? What are the benefits of investing in design resources? Why haven't we made more progress toward solving big societal challenges and how can solve them through innovation and design? To help answer these questions, we have Todd Bracher joining us today on The Balancing Act Podcast. Todd is the founder of BetterLab, a science-based design platform addressing global challenges through innovative solutions. Todd's work at BetterLab and his award-winning design firm BRACHER has transformed industries, creating impactful products for major brands worldwide. Tune into episode 187 to hear Todd's story, his career "rocket-booster" moment, and his advice for business leaders on the benefits of investing in product design excellence. Learn more about Todd Bracher at: https://www.toddbracher.com/ Learn more about Andrew Temte at: https://www.andrewtemte.com
On this week's Eye on Travel Podcast with Peter Greenberg, Peter has an in-depth conversation with Greg Feith - Former Senior Investigator of the National Transportation and Safety Board (NTSB) - on the latest aviation accident investigations and what lessons need to be learned -- and then applied. Then, we shift gears and focus on land travel with Anna Rooney - Head of Product Design at Collette Tours - on how smart tour planning has changed to focus on authenticity and the new importance of travel is being focused --not just where and when you travel but how. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
What do Spotify, Google Meet, and your expense report tool have in common? They could all delight your users—if you design for more than just function. In this episode, Dr. Nesrine Changuel breaks down the emotional motivators that transform average products into unforgettable ones. Overview What separates a good product from a great one? According to Dr. Nesrine Changuel, it's not just meeting functional needs—it's creating emotional delight. In this episode of the Agile Mentors Podcast, Brian Milner sits down with Nesrine, a former product leader at Google, Spotify, and Microsoft, to explore how emotional connection is the secret sauce behind the world’s most beloved products. They dive into Nesrine’s “Delight Framework,” reveal how seemingly mundane tools (like time-tracking software or toothbrush apps!) can create joy, and explain why delight isn’t a nice-to-have—it’s a competitive edge. Whether you're a product owner, product manager, or just want to build better user experiences, this episode will change how you think about your backlog forever. References and resources mentioned in the show: Dr. Nesrine Changuel Product Delight by Dr. Nesrine Changuel Blog: What is a Product? by Mike Cohn #116: Turning Weird User Actions into Big Wins with Gojko Adzic #124: How to Avoid Common Product Team Pitfalls with David Pereira Join the Agile Mentors Community Subscribe to the Agile Mentors Podcast Want to get involved? This show is designed for you, and we’d love your input. Enjoyed what you heard today? Please leave a rating and a review. It really helps, and we read every single one. Got an Agile subject you’d like us to discuss or a question that needs an answer? Share your thoughts with us at podcast@mountaingoatsoftware.com This episode’s presenters are: Brian Milner is SVP of coaching and training at Mountain Goat Software. He's passionate about making a difference in people's day-to-day work, influenced by his own experience of transitioning to Scrum and seeing improvements in work/life balance, honesty, respect, and the quality of work. Dr. Nesrine Changuel is a product coach, advisor, and speaker with over a decade of senior product management experience at Google, Spotify, and Microsoft, where she led major consumer products like Chrome, Meet, Spotify, and Skype. She holds a Master’s in Electrical Engineering and a PhD in Media Processing and Telecommunications and is based in Paris. Auto-generated Transcript: Brian Milner (00:00) Welcome back Agile Mentors. We're back for another episode of the Agile Mentors podcast. I'm with you as always Brian Milner and today I have a very special guest with me. I have Dr. Nesrine Changuel with me. Welcome in Nesrine. Nesrine (00:14) Hi, Brian. Thanks for having me. Brian Milner (00:16) I'm very excited to have Nesreen with us. I think this is going to be a really, really great episode for all of you product owners out there or product specialists, anybody who works in the product area. I think you're going to find this really interesting and you're going to want to bookmark this one. Maybe even come back to this a little bit. Nesreen is a coach, a speaker, particularly in the product area. She has previously worked at Google. She's worked at Spotify, at Microsoft, so no stranger to large enterprise, very high profile products that she's worked on in the past. She has a book coming out in May, so look for this book. It's called Product Delight. And that's really what we're going to be focusing on here is the concept of eliciting or generating kind of an emotional response to our product. I guess I'll start by, did you stumble upon this? What drew your interest to people's emotional response to products? Nesrine (01:19) Yes, so maybe I can share the story how I came to this topic and how I became so vocal about it. So in addition to being a product manager and leader over the last decade, I was always and I always enjoyed being a speaker. So I always wanted to go on stage and share insight. This is probably coming from my research background, because when I used to be a researcher, I traveled the world to go and present my research work and When I became a product manager, I kept this habit with me. So I always been on stage and I spoke about different topics like product discovery, product operation, different topics. Until one day I got reached out by a conference organizer and he said, Hey, Nisri, we want you on stage, but we have an idea for a topic for you. I'm not that used. Usually I come up with idea myself, but I said, okay, what do want me to talk about? And he said, Hey, Nusreen, you have been working for Spotify, for Microsoft, for Google Chrome and Google Meet, and we all admire those products and we consider them very successful products. What if you come and tell us what's the common thing that probably is there any common thing that made those products successful? Being an insider, being within those company, could you share with us something that you consider in common between those products? To be honest with you, I found it challenging at the same time interesting as an exercise. I was not, by the way, able at that time to answer the question, what's in common? So I sat down and I did the exercise myself and I started to think what was really in common? What made Skype Skype? What made Spotify Spotify and those Google products so successful? And I came to the following conclusion. I found that what made those products so successful is that they don't only solve for functional needs, but they also solve for emotional needs. So when we use a particular product, we use it for a certain functional need, but we also use it for an emotional need. And without even knowing that I have been doing it for more than 12 years, I came to the conclusion that, my God, during all those years, I have been focusing so much into users need from both angle, functional and emotional. So I came on stage and I spoke about that topic and from that day, I started to give it a name. I'm calling it emotional connection. I'm calling it product delight. And I'm here to share more about it as well. Brian Milner (03:50) That's awesome, yeah. I mean, I think we do hear a lot and we focus a lot on that functional kind of need, the way you differentiate there. think that's a good differentiation, functional and emotional kind of needs or motivators there. yeah, I mean, I've always heard, know, kind of that kind of general product advice is, you know, find the things that... people really, really have as huge needs, the things they would pay someone to do for them. And that's the key to success is finding those huge needs. But we're actually going beyond that to say, yeah, those are important. It's not to say that we should skip that, but it's when there's the emotional connection to a feature or to something that we do that really the light bulb kind of comes on for our customers. Is that kind of what your research is leading to? Nesrine (04:40) you're getting it right. Don't get me wrong. Of course you have to honor the functional needs and serve the functional feature, but the delight or the emotional connection happens when you go beyond exactly how you said it. Let me explain. If you serve only functional needs, you know what you get? You get satisfied users because they are asking for something and they are satisfied about what they are receiving. Now, Brian Milner (04:41) Okay, okay. Haha. Nesrine (05:05) If you surprise them by going beyond, by anticipating their need, by exceeding their expectation, you're not only satisfying them, you're surprising them in a positive way and delight is the combination of surprise and joy. Actually, the theoretical definition of delight is a combination of two emotions, surprise and joy. So going beyond, anticipate need and exceed expectation. is what we should aim for in addition to the functional needs. Brian Milner (05:35) That's awesome. Yeah, I use this example sometimes in, we use this example in the agile world to talk about, you know, the part of the agile manifesto that says customer collaboration over contract negotiation. And, you know, there's an example I use from my past where I used to work at a company that was very contract driven. And, you know, the thing that I always used to kind of take away from that was the very best we could ever do or hope to do. was to meet our customers' expectations. We could never, ever exceed it because we were only doing exactly what they told us to do. So I think this is a really important distinction here to make that just meeting the customer's needs, just meeting the minimal customer satisfaction bar, that's not going to keep you with loyal customers. That's not going to have repeat customers, or they're not going to tell their friends about, you know. That product did exactly what I hoped it would do. But it didn't really surprise me. It didn't really go beyond that. I know you talked about, because I've read your blog and a little bit of the discussion about this. So I know you talk about in the blog kind of the connection to Kano analysis. And I've always thought that's a really great way to try to determine things to target and go after. So talk to us a little bit about that, about Kano analysis and kind of what that uncovers and how that connects to what your research has shown. Nesrine (06:51) Yes. I love Kano by the way. I, I mean, that's one of the framework I have been considering throughout most of my product career. But this framework comes with a limitation and let me explain. So first of all, for those who are not very familiar with Kano, Kano is a visualization or categorization, let's call it. It's a categorization framework that allows to categorize features among different categories. One of them is must have. So these are the things that absolutely have to be in the product. Other that are performances, which are the more you have, the more satisfied users are, the less they less satisfied they are. And of course there are the delighters and delighters are those feature that when they are in the product, users are surprisingly happy. And when they are not, are not even the satisfaction is not even impacted. So the limitation of Kano is that it doesn't tell you how to achieve delight. Let me explain. I think we live in a world that everyone agree that we should delight our users. I mean, this, this concept is now globalized and everyone is talking about delighting users. The issue is that we don't know how to delight them. So we know category, there's a category that called delight, but we don't know how to. So the, the framework that I'm introducing and I'm calling it the delight framework is the framework that allows to first identify. So it's usually, represented into three steps. The first step is to start by identifying the emotional and functional motivators. So let me give you an example. I've been working at Spotify for about four years and as a Spotify user, imagine yourself, you are a Spotify user. You do have, of course, functional motivators. What could be the functional motivators? Listening to music, listening to podcasts, maybe listening to an audiobook. So all those are functional motivators. Now, what could be the emotional motivators as a Spotify user? It could be feeling less lonely. It could be feeling more productive because when you're working you need to listen to something. It could be about changing your mood. It could be about feeling connected. So all those are emotional motivators that drive users to use a product like Spotify. So what I encourage every product manager or every product team to do at first is to dig into identifying, of course, the functional need. And everyone is good, by the way, in identifying the functional needs. But also, while doing that exercise, pay attention to what could be the emotional motivators. So that's step number one is about listing the functional and the emotional motivators. Once you have those, Now we get to the second part of the framework, which is look at your backlog. And I guess you have a very busy backlog and take those features one by one and see for this particular feature, which motivator am I solving for among the functional ones and among the emotional ones as well. So the delight grid, for example, is a visualization tool that I came and created in order to allow product teams to visualize their backlog and see how many of my features are only solving for functional motivators. In that case, we call that category low delight. How many of my features are only solving for emotional motivators? These are very rare, but the best example I would call is, for example, I'm having an Apple watch and one month ago it was New Year Eve and at midnight I get fireworks popping out of my Brian Milner (10:35) Ha Nesrine (10:36) Apple watch and it was a happy new year there's nothing functional in there but it's all about creating some smile I call this surface delight and then how many of your features are solving for both functional and emotional motivators and I call this deep delight so maybe I deviated a bit from your question compared to canoe but it's actually about adding this dimension of connecting features to the real motivators of the users. Brian Milner (11:07) No, maybe a little bit, but you connected it to where we end up going anyway. So I think that's a great connection there. And by the way, for anyone listening, we'll link to all of this so that you can find this and follow up. But I like that differentiation between surface delight and deep delight. I know some of the examples that I've heard used kind of frequently in looking at Kano analysis and kind of trying to find those delighters. And that is kind of the area that it specifies there in Canoe, right? You're trying to find those things that are not expected, but when people find that they're there, they like that it's there, but they don't expect it's there. So if it's not there, there's no negative response that it's not there, but there's a positive response if it's there because they like seeing it. And my boss, Mike Cohn, tells this story about this Nesrine (11:59) Yes. Brian Milner (12:03) There's a hotel in California that became famous because at the pool, they have a phone that's by the pool that's the Popsicle Hotline. And you can pick up the phone and you can order a Popsicle to be brought to the pool. And it's the kind of thing where you're not going to go search for a hotel. Does this hotel have a Popsicle Hotline? I'm only going to stay at hotels with Popsicle Hotlines. It's not that kind of a normal feature. It's a delight feature because when you see it and you find out it's there, it's like, that's really cool. And it can be the kind of thing that says, yeah, I want to search that hotel out again next time I'm in this area because I really thought that was a nice little attention to detail and it was fun. But I think what I'm hearing from you is that might be more of what we would classify as a surface delight. It's not really meeting a deep need. Nesrine (12:35) Yes. Brian Milner (12:56) But it's fun, it's exciting, it's not expected, but it doesn't really cross that threshold into, but it also meets kind of functional delights. Is that kind of what you're saying there? Okay. Okay. Nesrine (13:08) Yes, actually I heard about that hotel story just to tell you how much viral it went. It came to me. So actually you get it correct that I consider that as surface delight and I have nothing against by the way, surface delight. You can add surface delight. The issue is you can end up doing only surface delight and that's not enough. So the idea is to do a combination and I do have two stories to share with you just to compliment on this hotel story. One is personal and one is professional. Brian Milner (13:21) Yeah. Okay. Nesrine (13:37) The personal one just happened to me a month ago. I went to Sweden and I went to Stockholm. That's where I worked for eight years. And I went there for business and I decided to meet some friends and some ex-colleagues. So we all gathered and went to a restaurant, a very nice restaurant in Sweden. And came the time where we had to say goodbye and to pay. And I guess you can feel it immediately when it's about paying and we are a large group and you start to get that anxiety about who's paying what and what did I order? What did I drink? What? I mean, I honestly hate that moment, especially in a large group where you don't necessarily have a lot of affinity with us. Like, should we split in 10? Should we pay each one paying its piece anyway? So that was a moment of frustration, of anxiety. Brian Milner (14:09) right. Yeah. Nesrine (14:28) And I loved how the restaurant solved it for it. You know how they solve for it? I mean, maybe it exists in the U.S., but for me, that's something I never seen before. The waiter came with a QR code on a piece of paper and you scan the QR code. And when you scan your QR code, you get the list of items that got purchased by the table. And all you have is to pick, and that happens automatically real time. Everyone is picking at the same time. You pick the things from the list and you pay. for the things that you order. You can even tip on the bottom. You can give feedback. Everything happened on that QR code. And you can guess how much that anxiety could be removed. So that's the personal story I wanted to share. The second story, which is more professional, I want to share how we try to improve experience at Google Chrome. So I've been the product manager at Google Chrome. Brian Milner (15:13) Yeah. Nesrine (15:25) And we started from the observation that people do have plenty of open tabs. I guess you are one of them, especially on mobile. Like on mobile, you go and check how many open tabs you do have on Chrome and you realize that they are have, we realized at least out of numbers, out of data that people do have plenty of open tabs. So it started as Brian Milner (15:32) You Nesrine (15:47) technical issue. Of course, the more tab you have, the heavier the app is, the slower the app could be, et cetera. So we wanted to reduce the number of unnecessary open tabs in Chrome. So we interviewed users and we started to check with them, why do they even leave their tabs open? So some of them leave tabs because they consider them as a reminder. I mean, if tab is open, it means that you need to finish a task there. Some people really leave tabs just for ignorance. mean, they moved from a tab to another and they completely forget about them. Actually, we realized that the fact of leaving tab open, the reason for leaving tab could be completely different from a person to another. And the other interesting observation, and when I say identify emotional motivators, you will realize that people feel a bit ashamed when they show to us that they do have plenty of open tabs. Some of them would say, sorry, I usually don't even have so many open tabs. It's only now. And I'm like, it's okay. But the point is, if you have this mindset of trying to track the emotional insight from your users, you will take note. And the note was anxiety, feeling ashamed, blah, blah, blah, blah, blah. And that was in introduction for in... Brian Milner (16:42) You Yeah, right. Nesrine (17:04) improving the tab management experience later on in Chrome. Brian Milner (17:07) That's actually a really good parallel, though. I think that's a good example because it reminds me, too, even going back, I remember one of the things, and I'm going way back here, but I remember one of the things about Gmail that was kind of a selling point initially was the concept there of you don't have to worry about maintaining an inbox. keep all your mails and search. And you can search through your mails and find whatever it is. And I remember prior to that, most people would use something like Outlook or something like that to have their mail, there was always this constant struggle of, I've got to keep it down. I've got to delete things. I've got to categorize things. And Google had this different approach of, don't worry about it. Just leave it. And that's a good, I think, example as well of kind of that emotional response of, Nesrine (17:48) Yes. Brian Milner (17:56) Gosh, I'm kind of anxious. I feel bad that my inbox is so big. And I know that's bad, but Google comes along and says, don't worry about it. You're not bad. It's OK. Yeah. Nesrine (18:05) Yeah, yeah. And by the way, I think Gmail is filled with plenty of deep delight features. One of them I can quickly highlight is, you know, when you send an email, we're saying attached file and the file is not there. And when you try to hit send, you get that pop up like a be careful or like a mind, there is no attached file inside. These are for me like very attached to the fact that You don't want to feel ashamed. You don't want to look stupid later on saying, Hey, sorry, I forgot the file. Here's the file. That's, that's a great example. And the other example that come to mind again in Gmail, you know, that smart compose when you're trying to answer an email and you can just hit tab, tab, tab to complete the sentence. I mean, the functional need is to write an email. The emotional need is to get it in a relaxed way. And the combination would allow for something like. Brian Milner (18:49) Yeah. Nesrine (19:00) Smart Compose. Brian Milner (19:01) That's awesome. Yeah, so I guess that leads to the question though, when we're talking about something like Spotify, mean, music intrinsically is emotional anyway, right? It's something that you have an emotional connection to and you feel a certain way when you hear music. But if my product is a, I don't know, expense reporting software, right? Nesrine (19:23) Mm-hmm. Brian Milner (19:25) I can just hear people out there kind of asking, know, and kind of thinking to themselves, yeah, but my product, right, my product is not that kind of, it doesn't elicit that kind of emotional response in people the same way music would. So does this apply to me as well? So how would you answer those people who feel like my products might be a little bit more bland or boring and don't really intrinsically have an emotional connection to them? Nesrine (19:47) Mm-hmm. So my answer is that if your product is boring, then it's even more priority now to focus on emotional connection. But let me elaborate. So that's one of the reflections that came to my mind while writing the book. So while writing the book, I wanted the book to be a storytelling book. So I was writing a lot of my stories, stories from Skype at the time, Spotify and all the Google product. But at some point I said, hey, hey, Nisreen, you need to get more insight from other people and other experiences. So I get to interview product leaders from completely different industries and completely different domain. I interviewed leaders from B2B like Atlassian or Intuit and so many other companies that I don't have so much insight from. I even interviewed people from hardware, like I interviewed someone from Dyson and I was, hey, what makes Dyson so emotionally attractive for me? Cause I love my Dyson vacuum cleaner. But let me get to your point because when I interviewed someone from Intuit, that person told me something super interesting. She told me that at some point she was working at a tool called Tsheet. And Tsheet is a tool that allows you to enter your time report. There is nothing more boring than that. I think I'm picking the one that you're looking for here because it's, it's as a user. The only reason I would use this tool is to report my time so I can get paid. Brian Milner (21:06) Hmm. Right. Yeah. Nesrine (21:19) There is nothing exciting, nothing emotional. And what I got out of that product leader who used to be the head of product at the time, she told me that they were completely aware about the fact that the product is not that attractive. And instead of living with that observation, they did all what they could do to make it even more attractive. So they added some fun. They made the messaging less aggressive and less about enter your time. report but rather into more playful and even the images are more playful. When you press the enter time report you get the congratulation and some confetti if needed. So they explicitly turned and that's a strategy. They turned that boring moment into something even more attractive and they had to do that otherwise the experience will keep on becoming more more boring and the perception of users toward the product will be even less, more and more gray, I would say. Brian Milner (22:22) Yeah, yeah, just that little dopamine kind of kick, right? Just that little bit of chemical reaction in your brain can make a huge difference. That's awesome. That's a great story and a great answer to that question. So I'm curious, we're talking about trying to find these things and trying to see, your matrix here, it thinks about the emotional motivators, the functional motivators, and trying to find those things that kind of cross both planes. Nesrine (22:24) Yep. Brian Milner (22:52) How do you verify at the end? Because if you're lining your features up and think, I think this solves this emotional thing. I think this solves this functional thing. Is there a way to follow up to ensure that it actually is doing that? How do you follow up to make sure it's really doing what you thought it would do? Nesrine (23:09) Yes, so let's imagine you did the exercise well, you filled in the delight grade and you observed that you do have plenty of low delights, which is most of the cases by the way. The very first thing I recommend is to see opportunities for moving or transforming these features into deep delight. And in the book, for example, I talk about the nine delighters. Nine delighters are ways that could be sometimes cheap even to introduce. in order to make those low delight features into more deep delight. This could be, for example, through personalization. We love when the features are personalized, and that's one of the reasons, for example, why Spotify is so successful, is through features like Discover Weekly or RAPT or these kinds of super personalization related features. It could be through seasonality. That's, for me, the cheapest and the most delightful feature you can or aspect of feature you can add to your product. So for example, when I worked at Google Meet, I've been working at the background replace features. So we have been, of course, introducing static image. We have been introducing video backgrounds as well. But from time to time, we always use seasonality to introduce what we call seasonal background. So when it's Easter, we introduce Easter background. When it's Christmas, we introduce Christmas background. Guess what? Even like for Olympic game, we introduce Olympic game background. When it's the Earth Day, we introduced Earth Day background. So there is always an opportunity to introduce some seasonality to the product. And guess what? We relate to those, especially if the product is global. We relate like last, when was it? Like last Wednesday. It was the new year, the Chinese new year. And I was checking when is exactly the exact date for the new year, the Chinese new day. And I put that and you know what happened in Chrome? It got these dragons and those like the celebration within the product, like within Chrome. These of course are surface delight, but you know what? Why not? You see? So there are some tools. Some of them are not that... Brian Milner (25:17) Right. Nesrine (25:22) expensive to introduce to the product. Some would require a bit more thoughtful and thought into it, but there are ways that I detail in the book in order to introduce more delight. And then if you want to validate through metrics, and I guess that's your question where it's heading to, then the good news, and that's something that I discovered recently because there's been a study that was conducted by McKinsey. And you know what they studied? They studied the impact of emotional connection on product adoption. So they actually studied over, I don't know how many industries die, like tourism, IT, energy, whatever. And they interviewed more than 100,000 users or whatever. So the conclusion that they found out of that very interesting study is that emotionally connected users will get you more twice as more revenue, twice as more referral, and twice as more retention compared to satisfied users. I'm not talking about the non-satisfied. So if you take two groups of users, those that you satisfy their needs and those that you go beyond and they are emotionally connected, those that are emotionally connected get you twice revenue, referral and retention. Brian Milner (26:19) Hmm. Nesrine (26:43) So this is just to highlight that for people who say, no, but this is the cherry on the top. This is just like the extra. It's not the extra, it's the way to stand out. I don't know any company that is standing out nowadays without investing into emotional connection, none. Brian Milner (26:54) Yeah. That's a really good point. Yeah, I mean, the example that comes to my mind when you talked about seasonality and other things like that, know, I love my, you know, they're not a sponsor, Oral-B toothbrush, you know, the electronic toothbrush, and you know, there's an app with it and it keeps track of, you know, did you get all the areas of your teeth and did you hold it there long enough and... One of the things I always love about it is when it gets to December, the opening screen when you open up the app starts having snowfall. It's kind of a funny little emotional response, but you look at that and you think, that's cool. Yeah, it is kind of that season where now it's time to get ready for Christmas and it's that special. It's only this month that it's going to be like that. It's going to go away at the end of the month. Nesrine (27:45) Yes. Brian Milner (27:49) feel little sad when it's gone, it's back to normal. But it's such a silly little thing. Does that make any difference in really brushing my teeth at all? Does it change how well I brush my Not really. It's just a fun little thing that when it pops up there. And think how little that took from someone to do that. It's a little animation that they just pop up on a loading screen. But that little tiny bit, think, again, maybe a little bit surface. Nesrine (28:10) Yes. Brian Milner (28:16) but it takes something that would have been routine. It takes something that would have been kind of boring otherwise, and it just added a little bit of fun to it, you know? And I think you're right, that emotional connection is really, really important in situations like that, yeah. Nesrine (28:21) Yes. Yes. Yes, yeah. And the thing that I'm very vocal about nowadays is the fact that this emotional connection is actually not a new topic. It's something that has been extremely popular among marketers. For example, if you think about the best marketing campaign, they are all very emotional. The most successful marketing campaign are. If you think about designers, there are plenty of resources about emotional design. There is a great book by Don Norman. It was called emotional design. Aaron Walter as well wrote something called Designing for Emotion. But you know, the problem is that among engineers and among product manager, we don't talk that much about that. And you know what happened when we are not informed about this topic? There is a gap between the language of marketers, designers, and the engineers and product manager. And that gap doesn't allow things to succeed. I'm trying to educate the engineers and the product world towards this well-known domain outside of the product in order to have this consistency and start making real impactful products. Brian Milner (29:40) Yeah, yeah, this is such a really deep topic and it just encourages me, think, even more to recommend the book there. It's not out yet, time of this recording it's not out, but it's going to be in May of 2025. That's when this book is coming out. And I know it's gonna have a lot of really good information in it. Again, the book is gonna be called Product Delight. by Nesrine Changuel, Dr. Nesrine Changuel. I should make sure I say that. But I really appreciate you coming on because this is fascinating stuff. And I think the product managers, the product owners that are listening here are going to find this really fascinating. So I appreciate you sharing your time and your insights with us, Nesrine. Nesrine (30:26) Thank you, it's my pleasure. I love talking about this topic. Brian Milner (30:29) Ha
“Nothing is working. I can't find a job!”I was talking with an acquaintance about their job search strategy recently. They complained that nothing they had tried was working. They had written and shared articles on social media, but the engagement wasn't very good. They had searched for jobs but couldn't find what they were seeking. * I asked how many articles they had written. * They said, “Two.” * I then asked how long they had been searching for relevant job listings. * They said, “A week.”Okay, folks. I'm sorry, but sometimes, more effort and patience are required! We seem to have turned into an instant gratification nation. Ubiquitous internet access, fast smartphones, thousands of online services, and the rise of AI have made us all expect instant answers and results. But it doesn't work that way. Your easy access is everyone's easy access. Everyone is posting, sharing, commenting, and competing for attention. I've published over 1,000 posts/articles over the past eight years. I started writing on Medium in 2017 and launched my Substack newsletter in 2019. I slowly built a decent number of readers on both platforms, but only in the last three months did my subscriber numbers really grow! I have a lot of failings, but I do have some personality traits that help me. I'm very persistent and patient. I will keep grinding away at something for years and years. * I've been working out almost every day for the past 16 years, and it took at least 4 years of lifting weights 5 days/week before I started seeing decent results. * I've been building and running my businesses since 2010 (never returned to a job). * I've been writing something every single day for years and years and years. I'm stubborn, if nothing else. Perhaps there have been times I should have given up. I know there are times other people definitely would have given up because I've watched them do exactly that. When to be patientSometimes, you just need to be patient. Stop expecting instant success! * Networking takes time.* Building an engaged audience takes time. * Looking for a new job in a terrible market in a struggling economy takes time. If you've invested many years in your current career, you may need to be more patient. It can often take approximately one month for every year of experience to find a new job (e.g., a full year if you have 12 years of experience). Also, you may need to be patient if you have many commitments and change would disrupt them. For example, your family might depend on your income, and you don't want to take your kids out of their local schools, so you can't just quit your job or jump at a new opportunity that would require a move. If you have a job you don't love but the job market is terrible, you may need to be patient and ride it out. But you should still be looking around. Treat it as a validation exercise. * Are you being paid what you should be?* Are you at the level you should be?* Are you being given the opportunities you could be?* Is your manager more supportive and mentoring than what's available elsewhere? I guess my early career years are an example of being patient. I worked for almost 10 years before I got my big break and started landing promotions that moved me up the leadership ladder. When to pivotIf you feel you're spinning your wheels, not getting any real traction, or running out of time, you may need to pivot and change strategies. At some point, more patience won't help. Also, if you have already been impacted by a layoff or business failure, you may need to make a change to survive. The degree of change depends on your situation, how long you've been trying other options, and your desired outcome. How much you pivot your career depends on what's possible and what's necessary. * Small pivot - Find a new job with an employer in the same industry and vertical (this is what most people do). * Medium pivot - Find a job with an employer in the same industry but in a different vertical (e.g., ecommerce instead of gaming).* Large pivot - Find a job with an employer in a completely different industry (e.g., transportation instead of tech) or geography (e.g., a different country).* Massive pivot - Change professions entirely using your transferrable talents and skills (e.g., a good manager is a good manager in any business). Or build your own business! The size of your pivot depends on what you do for a living, how deeply your job or business has been impacted, and how serious you are about doing whatever it takes to survive and thrive in this economic downturn.➡️ I go into more detail about these pivots in the podcast audio. So, scroll up, hit play, and listen.
Thousands of products can now be made with a text or image prompt. Companies like Arcade and Off/Script are pioneering user-based AI generation technology that can translate to custom physical products. So what does this mean for designers? Plus: Amazon unleashes an AI agent and Jeff Bezos will take over Venice for his wedding. Join our hosts Jon Weigell and Sara Friedman as they take you through our most interesting stories of the day. Got an awesome business idea but don't have the $$$ to get it off the ground? Pitch us your idea HERE and you can win $5000 to fund it! Get our Side Hustle Ideas Database: https://clickhubspot.com/thds Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/ Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).
In this episode, Chris Davey discusses his journey in e-commerce, the growth of his networking event at the Canton Fair, and insights into navigating the complexities of sourcing from China. We share our experiences about the safety concerns in China, travel challenges, and the importance of thorough research when attending trade shows. We also talk about the networking opportunities going to China provides for Amazon sellers. We delve into the intricacies of product sourcing and development in the e-commerce space, particularly focusing on the advantages of Chinese manufacturing. We discuss strategies for identifying niche markets, the importance of building strong relationships with suppliers, and the rapid product development process that allows sellers to capitalize on emerging trends. The conversation also highlights the significance of differentiation in a competitive market and the benefits of being a first mover. The Big Takeaway Chris's product sourcing strategy involves developing accessories for popular products. The Canton Fair is divided into three phases, each focusing on different product categories. Networking is a key benefit of attending the Canton Fair. Post-COVID, there are fewer American attendees at the Canton Fair. Visa regulations for entering China can be complex and vary by nationality. Chris emphasizes how important of visiting suppliers' factories in China. Attendees should plan for at least 10 days to fully experience the Canton Fair. Designing accessories around popular products is effective. Predictive keyword popularity can lead to successful products. Niche markets can provide significant opportunities. Building relationships with factories is crucial for success. Rapid product development is key to staying competitive. Differentiation is essential in a crowded market. First-mover advantage can lead to increased sales. Networking events like FBA for You foster community among sellers. Timestamps 00:00 - Introduction to FBA4U and Chris Davey 01:57 - Chris's Journey to E-commerce and Canton Fair 06:02 - Growth of FBA4U and Networking Opportunities 09:56 - Safety and Visa Concerns in China 15:54 - Canton Fair Insights and Supplier Strategies 23:32 - The Speed of Chinese Manufacturing 24:15 - Innovative Product Sourcing Strategies 27:15 - Niche Markets and Competitive Advantages 30:02 - Building Relationships with Factories 32:10 - Rapid Product Development Process 35:13 - The Importance of CAD in Product Design 39:11 - Differentiation in a Competitive Market 43:24 - Leveraging First-Mover Advantage 44:55 - Managing Minimum Order Quantities 46:51 - Building Strong Supplier Relationships 50:18 - FBA for You: Networking and Community Thanks for listening! Until next time, happy selling!
Today's show is a recording from a talk I gave earlier this year in New York City. In this talk I am making the assertion that all real estate is the result of designing a product with a specific customer in mind. It's viewing the finished property through the lens of product design with a specific customer in mind. --------------**Real Estate Espresso Podcast:** Spotify: [The Real Estate Espresso Podcast](https://open.spotify.com/show/3GvtwRmTq4r3es8cbw8jW0?si=c75ea506a6694ef1) iTunes: [The Real Estate Espresso Podcast](https://podcasts.apple.com/ca/podcast/the-real-estate-espresso-podcast/id1340482613) Website: [www.victorjm.com](http://www.victorjm.com) LinkedIn: [Victor Menasce](http://www.linkedin.com/in/vmenasce) YouTube: [The Real Estate Espresso Podcast](http://www.youtube.com/@victorjmenasce6734) Facebook: [www.facebook.com/realestateespresso](http://www.facebook.com/realestateespresso) Email: [podcast@victorjm.com](mailto:podcast@victorjm.com) **Y Street Capital:** Website: [www.ystreetcapital.com](http://www.ystreetcapital.com) Facebook: [www.facebook.com/YStreetCapital](https://www.facebook.com/YStreetCapital) Instagram: [@ystreetcapital](http://www.instagram.com/ystreetcapital)
Matt Capozzi has always loved being in the mountains, but he's also enjoyed an incredible career working in product design for brands like Burton, Nike, Nixon, and Smith. In 2015, Matt had a wild idea to help people ‘bring the mountains home,' which led to the creation of North Drinkware, which produces beautiful, artisanal products — like handblown glassware — made in Oregon.Today I talk with Matt about how a life spent designing everything from snowboarding bindings, to wearable fitness tech, to watches led him to the improbable (and rather harrowing) launch of North Drinkware. We also get into the art of glass blowing, the science of crafting your favorite mountains into the bottoms of drinkware, why authenticity is everything, and what the future of North looks like.RELATED LINKS:Check out the Blister Craft CollectiveBecome a BLISTER+ MemberNorth DrinkwareTOPICS & TIMES:Blister Craft Collective (1:20)What is North Drinkware? (3:12)Matt's Love of Snow (7:08)Designing for Burton, Nike, Nixon, & More (11:44)The Initial Idea of North (16:05)The Highs & Lows of Launching (21:55)How Their Glasses are Produced Today (38:02)Other Products (41:42)Selecting the Next Mountain? (45:40)How North Thinks about Growth (49:19)SEE OUR OTHER PODCASTS:Blister CinematicBikes & Big IdeasGEAR:30Blister Podcast Hosted on Acast. See acast.com/privacy for more information.
Hello everyone, and welcome back to the ‘Nodes of Design' podcast! I'm Tejj, and today we have a very special guest joining us. Our show is all about exploring the intersections of design, technology, and human connection, and today we're in for a treat.It's my pleasure to introduce James Song– a seasoned design executive with over 20 years of experience building teams, products, and brands that sit at the nexus of digital innovation and tangible human experiences. James is currently the VP of Design at Tinder, where he leads the charge on brand, product, and content design as well as user research. His impressive career also includes being the Head of Design for Meta AI Research, where he helped develop next-generation experiences driven by breakthrough AI research. Prior to that, he was Director of Product Design at Uber, responsible for platform services, micromobility, design systems, and user research – all aimed at building smarter cities and enhancing how we move. And before all of that, as a Creative Director at frog design, he led teams to drive human-centered innovation at the intersection of design, technology, and brand for both enterprises and early-stage startups.Today, we're excited to dive into a topic that's resonating deeply with our community – ‘Designing for Collision.' This theme encapsulates how unexpected, sometimes even serendipitous, interactions in our hyper-connected world can spark creativity and lead to truly innovative solutions.So, whether you're a seasoned design professional, a beginner, or simply curious about how technology is reshaping human connections, stay tuned – this conversation is bound to offer insights, practical advice, and a lot of inspiration.Nodes of Wisdom Book : https://amzn.in/d/4X22xU9Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favorite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more.If this episode helped you understand and learn something new, please share and join the knowledge-sharing community Spreadknowledge.This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this special episode, industry experts share key strategies for business success, focusing on category design, product development, company culture, and competitive advantage. Listeners will gain actionable insights into building strong brands, simplifying communication, and raising capital for new ventures.TAKEAWAYSImportance of category design in business successThe "magic triangle" concept: company design, product design, and category designClarity and honesty in communication for effective marketingUnderstanding customer problems and positioning products as solutionsThe significance of building a strong brand for long-term successEmotional connections in marketing and their impact on purchasing decisionsStrategies for capital raising and understanding investor typesThe balance between profitability and revenue growthThe role of social media in modern marketing and personal brandingThe necessity of planning and execution in achieving business goals If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
In this episode we meet Richard Desaulniers, VE2DX. Richard has been licensed since 1990 and has a background in emergency communications serving at disaster events in Quebec. He enjoys hunting DX, Island Activations and DXPeditions. Richard is also an experimenter and founded VE2DX Electronics in 2020. With the founding of the company, he wanted to create inexpensive and simple electronic products to help the Ham Radio Community. Among his creations are products like TrueTTL, TrueCIV, and TrueCAT thes were implemented and applied to all VE2DX Electronics Design creation to help eliminate problems with RFI, EMI, Signal Loss and other signal issues, thanks to Heavy Shielding, RFI filtration of Power, Signals and Grounds, Signal processing, and signal automatic leveling. Join us in a great conversation with Richard VE2DX, Vince VE6LK and Thomas K4SWL.
Successful organ transplants depend on quickly getting donor organs to their recipients. MediGO, now part of CareDx, pioneered logistics technologies that help make these life-saving procedures more successful than ever.In Episode #39 of the MedTech Speed to Data podcast, Key Tech's Andy Rogers and Lauren Eskew speak with MediGO co-founder Dr. Joseph Scalea about how data led the startup to solve challenges in the organ donation supply chain.Need to knowAmerica's nationwide organ donor network — From Hawaii and Alaska to Puerto Rico, patients are on a nationwide waitlist for compatible donor organs.Organ donation used to be local — As recently as the 1990s, most organ transplants came from local Organ Procurement Organizations (OPOs), so long-distance transport was rare.Today's organ logistics are complex — Every organ donation requires a singular supply chain combining private or commercial aircraft and ground vehicles to link fifty-six OPOs with hospitals.The nitty-grittyA practicing transplant surgeon and currently the Vice Chair of Innovation in the Department of Surgery at the Medical University of South Carolina, Dr. Scalea has seen a dramatic improvement in the efficiency and survivability of organ transplants.Operations that once took hours are now routinely completed within an hour. At the same time, complication rates are at all-time lows. Many technological advances made these improvements possible, but Dr. Scalea saw opportunities in the organ transplant system's operations.“We have about twenty-four hours to move a human kidney from the donor hospital,” he explains. This tight turnaround led Dr. Scalea to explore the potential for drone delivery. “We were watching the [transportation] time go up,” he recalls. “We hypothesized that using drones to seamlessly go from the donor to the recipient hospital might allow the recipient side more flexibility to get better outcomes.”Data that made the difference:Data drove MediGO's decision-making and ultimately led to a pivot from drone to supply chain technology. “We fundamentally believe that this problem is worth solving for the community,” Dr. Scalea says, “so what data are required to make this a business? It was through a combination of customer discovery, key informant interviews, and a ton of research into the space.”Identifying the actual customer was key. “We initially focused on the transplant centers,” Dr. Scalea says, “and then fundamentally recognized the organ banks responsible for moving the organs were the right customers. Organ banks didn't see as much immediate value in the biotelemetry. What they needed was logistics.”From there, the MediGO team could understand their customers' financial concerns. “We needed to understand funds flow — how those customers get reimbursed for the work they do.”As a practicing surgeon, Dr. Scalea inherently understood the customer's customers. “I was very fortunate to be an active transplant surgeon while standing up MediGO. Every day, I'd go to the hospital and ask myself, ‘Where's the organ?' This problem was real.”“As our colleagues around the country read the research we were publishing, it became clear there was a groundswell of interest in this problem being solved.”
Jod Kaftan on imagining a future that's more human What could a future with AI look like? Jod Kaftan has imagined almost every future scenario possible, both good and bad. Jod has over 20 years of design experience and is now the Head of Product Design and Research at Oracle where he is developing cutting-edge SaaS solutions to tackle climate change. This week Jod joins Tammy to discuss the practice of futures thinking and foresight, a creative process that imagines possible future scenarios in order to better manifest them. He shares why it's important to imagine both good and bad future scenarios and shares his thoughts on where we're going with AI. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Design-Led Futures Future Shock - Alvin Toffler Human-Centered AI - Ben Shneiderman Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI is changing so much about how we create content. So we thought we'd bring in the founders of a brand new tool for making rich, interactive 3D content using AI.We're talking with Co-Founders Charles Migos and Bharat Vasan.And together, we talk about how to make the most out of AI tools, including mocking up ideas, iterating quickly and taking risks.About our guests, Charles Migos and Bharat VasanCharles Migos is Co-Founder & CEO at Intangible. He has over 30 years of experience in the tech industry, specializing in UX and product design. He has previously worked for Microsoft and Apple. Prior to Intangible, Charles served as VP of Product Design at Unity Technologies, where he established a core design practice, principles and philosophy. He also founded a centralized design organization and drove double-digit NPS, CSAT, engagement KPIs and revenue improvement across their portfolio with product design efforts.Bharat Vasan is an experienced investor, executive and board member with 15+ years of leadership in technology. He has a strong track record as a founder and operator in multiple sectors:• Connected Sensors & Devices• Consumer Software and Media• Healthcare, Fitness & Wellness• IoT Sensors / Smart HomeBharat is currently a founder of Intangible.ai, which uses AI to build the world's simplest 3D storytelling tool for creators in games, film, web and XR.Prior to Intangible, Bharat was an investment partner at The Production Board, a $450M venture capital fund, where he built on his experience as an angel investor with a deep network of founders. He helped invest in and create value at businesses ranging from foundry/seed, all the way to growth/IPO. As COO for fund, he also helped the firm fundraise and navigate market cycles in 3 of the most volatile years in venture capital.Bharat also has a strong track record as a P&L operator for growth and early-stage companies, having led his businesses through multiple rounds of financing and acquisitions. Bharat has raised over $500m for his companies, with multiple exits (founded BASIS Science, acq. by Intel; President August Home, acq. by Assa Abloy; CEO of PAX Labs, achieved unicorn status).Bharat is an active public speaker and Board member for venture-backed startups, and nonprofits.What B2B Companies Can Learn From Intangible.ai:Mock up ideas. You can make effective prototypes of a content idea with AI. It lets you get your idea across without having to invest a lot of time or money in a first draft. Charles says, “A storyboard is probably the most important artifact in the process after the script itself. Why? Because it is very low fidelity, but there is very high bandwidth in what it communicates. So like, I as the cinematographer, the director, the set designer, the costume designer, the visual effects supervisor, whomever, looks at A 2D sketch and understands exactly what it means for them creatively. So that idea that you can work from very low or coarse levels of detail, but get to very high levels of detail over time in the way that the process requires is super important. And is as enabling for those film creators or game creators as it will be for these other use cases we hope to activate around live event and architecture, urban design, live event productions and theater and all of that good stuff.”Iterate quickly. Something not quite right with the first version? Iterate quickly using AI. It can even give you multiple drafts or versions of the same idea. Bharat says, ” If you're trying to do a Pixar movie or a documentary, or you're trying to make an interactive game, that's the stuff that feels harder. And it feels like AI can simplify some of that. I can give you a first draft, I can give you a second draft, and I can do it in real time.” Take risks. Because you're not having to spend too much time or money mocking up your ideas with AI, it allows you to take some risks. Get really wild and see how far your ideas can take you. Bharat says, ”One thing that's happened to businesses because budgets have gotten so big, everyone's super risk averse, so you get more lookalike content. And one reason you don't see great content on channels like we used to, or the box offices, because, you know, when your budget is that large, you can't afford to take a lot of creative risks. So one reason we started the company where we are is if we can make that beginning process easy, if it's easier for Netflix to review more pitches, if it's easier for them to get a better scent, maybe they start taking more diverse bets.”Quotes*” When we found ourselves in this moment around generative AI, I knew that the time had come. Like we could apply generative AI in a way that was designed for creatives to do their best work ever. And I'm an ardent believer that creativity is a team sport.” - Charles Migos*” There's a lot of anxiety about, is AI gonna take over jobs? What is it gonna do to the creative industry? I see it slightly differently. I see it as a way to revert back to the original joy.” - Bharat Vasan*” Those people who feel somewhat threatened by the technological advance, we want to re-weaponize them so that they have more tools and skills that they can employ in different ways to ensure that bright, creative minds are in charge of the content that we enjoy as lovers of the space and consumers of that content.” - Charles Migos*” If you're trying to do a Pixar movie or a documentary, or you're trying to make an interactive game, that's the stuff that feels harder. And it feels like AI can simplify some of that. I can give you a first draft, I can give you a second draft, and I can do it in real time. But the agency that people feel when they're able to do that in real time is really, really powerful. And they share that with other people, other people give them feedback. At least when I build stuff, that gives me energy. I made something as a kid, you know, with my little Lego bricks. I shared it with my friends. They go, ‘That's really cool.' They want to build it with me. That's the fun part about being in this business.” - Bharat Vasan*”Now that AI has come along, we feel like that's the last unconquered thing. You can set up a 3D set, you can figure out how to film it before you spend a dollar on production. And then people know what it looks like, feels like, when you're pitching that to a client, to a movie studio, they get a sense of what that's like as well. And so everyone gets more confidence on the creative project before going into production. And one of the things that's broken about the business is everyone has to place that bet in millions and millions of dollars without knowing what's going to come out of it at the end of the day. And often it might not even be a storyboard, it might just be a script or a blurb. And then you're just hoping and praying that someone's going to do something good with it.” - Bharat Vasan*”A storyboard is probably the most important artifact in the process after the script itself. Why? Because it is very low fidelity, but there is very high bandwidth in what it communicates. So like, I as the cinematographer, the director, the set designer, the costume designer, the visual effects supervisor, whomever, looks at A 2D sketch and understands exactly what it means for them creatively. So that idea that you can work from very low or coarse levels of detail, but get to very high levels of detail over time in the way that the process requires is super important. And is as enabling for those film creators or game creators as it will be for these other use cases we hope to activate around live event and architecture, urban design, live event productions and theater and all of that good stuff.” - Charles Migos*”One thing that's happened to businesses because budgets have gotten so big, everyone's super risk averse, so you get more lookalike content. And one reason you don't see great content on channels like we used to, or the box offices, because, you know, when your budget is that large, you can't afford to take a lot of creative risks. So one reason we started the company where we are is if we can make that beginning process easy, if it's easier for Netflix to review more pitches, if it's easier for them to get a better scent, maybe they start taking more diverse bets.” - Bharat VasanTime Stamps[00:55] Meet Intangible.ai Co-founders Charles Migos and Bharat Vasan[01:34] Charles' Early Inspirations[03:26] Bharat's Journey and Inspirations[04:26] Founding Intangible AI[04:30] The Vision Behind Intangible AI[05:59] Challenges in the Creative Industry[09:38] The Role of AI in Creativity[20:42] User Experience and Design Thinking[26:01] The Complexity and Fear of AI in Creativity[27:53] Supporting Creative Intent with AI[29:06] Generative AI and the Future of Content Creation[30:33] Revolutionizing B2B Marketing with AI[36:07] The Role of Taste in Creative AI Tools[42:14] Simplifying the Creative Process[46:44] Empowering Original Ideas and Risk-Taking[51:19] Final Thoughts and Closing RemarksLinksConnect with Bharat and Charles on LinkedInLearn more about Intangible.aiAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
In this episode, I sit down with Matthew Encina for an intimate look at his inspiring transition from Creative Director at renowned design studio Blind to successful YouTube entrepreneur. Following the viral success of his home office redesign video that catalyzed his independent career, Matthew shares the strategic thinking and creative courage behind his pivot. We dive deep into his evolution as a product designer, exploring how he artfully balances aesthetics with practical functionality in everything from workspace design to digital products. You'll hear Matthew's unique insights on maintaining creative momentum while working solo, including his morning fitness routine that fuels his productivity. We also geek out over his passion for custom mechanical keyboards and explore how this hobby influences his design philosophy. Whether you're a creative professional considering the leap to entrepreneurship or simply fascinated by the intersection of design and business, Matthew's candid discussion of risk-taking and personal growth offers valuable lessons for navigating your own creative journey. From sophisticated workspace solutions to cultivating sustainable creative practices, this conversation delivers actionable insights for anyone looking to elevate their creative game.Timestamps:(01:22) - Matthew Encina's Journey: From Student to Creative Director(02:33) - Venturing into Content Creation(03:10) - The Big Decision: Leaving The Futur(06:07) - Success on YouTube: The First Viral Video(11:58) - Balancing Content Creation and Product Design(15:11) - Financial Success and Personal Freedom(17:25) - The Transition to Independent Projects(24:44) - Collaborating with Grovemade(29:00) - Reflecting on Gratitude and Success(30:16) - Diving into Mechanical Keyboards(31:53) - The Joy of Custom Keyboards(34:37) - Business Structure and Partnerships(39:15) - Lessons Learned and Future Plans(48:32) - Personal InsightsCheck out today's guest, Matthew Encina:Matthews Website: https://matthewencina.com/Matthews Instagram: https://www.instagram.com/matthewencina/Mod Musings Website:https://www.modmusings.com/Mod Musings Instagram: https://www.instagram.com/mod.musings/Youtube: https://www.youtube.com/matthewencinaCheck out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:
Katie Hunt's journey is a true testament to adaptability, resilience, and innovation. From her beginnings in corporate America to venturing into entrepreneurship, Katie took a bold leap into the world of digital products. With a passion for empowering others, she founded Proof to Product, a company dedicated to helping makers and product creators build sustainable, successful businesses. Over the past 14 years, Katie has not only built her own thriving business but has also worked with over 30,000 entrepreneurs to help them do the same.Along the way, Katie navigated the ever-evolving world of online courses, education, and coaching, adjusting her strategies to stay relevant in an increasingly competitive industry. In this episode, Katie shares her invaluable insights on how to maintain market share in a crowded industry, stay ahead of shifting trends, and find your blue ocean in the world of digital products. If you're a digital entrepreneur looking to scale and thrive in an ever-changing market, this conversation is a must-listen!WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-hunt
Margo is joined by Brigida Swanson, a botanical artist, product designer, and the founder of Yardia, to discuss creativity, business contentment, and forging your own path as an artist. Brigida shares her journey from teaching middle school art to building a thriving product business—without relying on social media. Her nature-inspired watercolor stationery and home goods celebrate identity, belonging, and a deep connection to place, all created from her backyard garden studio in Seattle. Brigida opens up about redefining success on her own terms, the decision to leave Instagram and TikTok, and the unexpected creative doors that opened as a result. Whether you're an artist, maker, or small business owner, this conversation will inspire you to explore new ways of marketing and growing your work—while staying true to what brings you joy. Margo and Brigida discuss: Leaving Social Media – Why Brigida walked away from Instagram and TikTok and how she continues to grow her business without them. Business Contentment – Shifting from a traditional success mindset to one rooted in sustainability and fulfillment. Managing Comparison – Softening the inner critic and embracing a more supportive creative process. The inspiration behind Her Plant Companion Tarot deck Her upcoming Contentment Over Content workshop, helping product-based business owners market beyond social media. Connect with Brigida: https://yardia.co/ https://plantcompaniontarot.com/ https://contentmentovercontent.com/ Connect with Margo: www.windowsillchats.com www.instagram.com/windowsillchats www.patreon.com/inthewindowsill https://www.yourtantaustudio.com/thefoundry
Join Heneka Watkis-Porter, the #JamaicanPodcastQueen, in this exciting episode of The Entrepreneurial You, where she dives deep into leadership insights with Danny Nathan, founder of Apollo 21, an innovation consultancy dedicated to transforming how companies approach product design and technology. In this episode, Danny shares his entrepreneurial journey, the role of creativity in problem solving, and how businesses can embrace innovation to stay competitive. From developing technology products that customers crave to crafting bespoke internal software solutions, Danny's expertise in innovation strategy will inspire you to think outside the box and drive meaningful change in your business. If you're looking for ways to cultivate innovation in your business, whether through product design, process improvement, or strategic thinking, this episode is packed with valuable insights and actionable advice. COMMUNITY CONNECTION: In this segment, I invite you, our community to share your reviews, questions, feedback, etc. to engage with us. This week I am sharing a podcast review...author from Philippines ★★★★★ I enjoy listening to this show because it provides great value. Heneka is a great host and you'll learn a lot from her guests. CONTACT DANNY NATHAN: LinkedIn: https://linkedin.com/in/amongmany Website: http://apollo21.io/ TRENDING NOW: According to a recent McKinsey report, companies that prioritize innovation are 2.3 times more likely to experience higher growth rates compared to their competitors. This finding highlights the critical importance of fostering a culture of innovation within organizations. By investing in new ideas, processes, and technologies, companies not only enhance their competitive edge but also position themselves for sustainable success in today's dynamic market. As industries continue to evolve, the ability to innovate becomes essential for adapting to changing consumer demands and staying ahead of the curve. If you enjoyed this episode of The Entrepreneurial You, subscribe on Spotify and Apple Podcasts, leave a rating, and share it with your friends. Visit henekawatkisporter.com to download a free eBook on how to conduct podcast interviews like a pro! AFFIRM WITH ME: I embrace change, cultivate creativity, and watch as innovation leads me to extraordinary possibilities! When I lead with authenticity, I spark a ripple effect of positive change. I believe in my voice—it's more powerful than I realize. I'm Heneka Watkis-Porter, and this has been 'The Entrepreneurial You.' Keep believing in your journey! I will keep thriving and let my light shine brightly, knowing that each step forward brings me closer to the extraordinary future I envision! Learn more about your ad choices. Visit megaphone.fm/adchoices
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