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Wondering how to build digital products that people want?In this episode of The Business Ownership Podcast I interviewed Ben Foster. Ben is the Co-Founder and Executive Chairman of Prodify. With over 25 years of experience, Ben understands that product is the key driver for tech company success. From eBay to Opower and GoCanvas, Ben has led successful technology products throughout his career. If you're looking to level up your product development skills, this episode is a must-listen. Ben draws on his expertise to break down each stage of the product journey. You'll learn how to craft a compelling vision, build a minimum viable product to test assumptions, achieve elusive product-market fit, and strategically scale up. With insightful stories from contextually successful industry pivot to dysfunctions like chasing features, Ben provides a toolkit of best practices to build products people want. Expect to gain a new appreciation for getting the fundamentals right at each step. Check it out!Prodify Website: https://www.prodify.group/Ben Foster LinkedIn: https://www.linkedin.com/in/benfoster/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
From the early days of AI and AI assistants, Kevin has spent his career building technology and companies. With his experience at General Magic paving the way for OnStar, Siri, and Alexa, to modern applications of AI, we discuss Nobel prize winning auction theory, biometric cybersecurity, and AI driven software testing, along with lessons learned and what is coming next.In this episode, we explore AI tools that amplify productivity today, from coding to finding bugs in software, and how these tools will become as intertwined in our lives as computers or the internet. We also discuss becoming an expert in a field and applying expertise from one field into other areas of your life, whether in business or personal, like music or theater. Kevin SuraceKevin is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER. He has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC,MSNBC,FOXNews,and has keynoted hundreds of events,from INC5000 to TED to the US Congress. He was INC Magazines' Entrepreneur of the Year, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon ValleyForum, Planet Forward Innovator of the Year nominee, featured for 5 years on TechTV's Silicon Spin, and inducted into RIT's Innovation Hall of Fame. Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multi-chip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, Generative AI for QA, supply-chain multivariate auctions, and the window/energy retrofits of the Empire State Buildingand NY Stock Exchange. He is also an accomplished music director, conductor, Broadway and streaming producer,and percussionist.Links from the Show:LinkedIn: Kevin SuraceBooks: ImpromptuLinks: 1660vine, Adcreative.aiCompanies: Appvance.ai, TokenringMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
(0:00) Intro(0:54) Building a Culture of Iteration and Continuous Improvement(2:29) The Importance of User Retention in Duolingo's Growth(3:24) The Power of A/B Testing in Product Development(7:57) Balancing User Feedback and Data in Product Design(10:24) The Role of Marketing in Duolingo's Growth(15:54) The Importance of Setting Constraints in Product Development(18:35) The Role of Metrics in Decision Making(24:02) The Power of Viral Marketing and Memes in Brand Building(30:44) The Impact of Social Media Marketing on User Acquisition(35:41) The Impact of Passive Aggressive Notifications(37:42) Dealing with Controversial Content and Backlash(42:40) The Importance of Being Scrappy in Marketing(45:13) The Challenges of Teaching Languages(49:25) The Importance of User Retention in Duolingo(51:14) The Journey to Monetizing Duolingo(56:40) The Challenges of Introducing Monetization in Duolingo(1:04:16) The Expansion of Duolingo Beyond Languages(1:09:13) Growing User Base and Utilizing AI(1:11:16) Impact of Going Public on Duolingo's Operations(1:16:00) The Importance of Employee Selection in Duolingo(1:22:42) The entrepreneurial journey(1:33:46) Improving the Education System(1:37:21) The honeypot website to catch cheating students Produced: Rashad Assir & Leah ClapperMixed and edited: Justin HrabovskyExecutive Producer: Josh Machiz
A professor and head of the Department of Graphic Design, Apparel Design, Retail Merchandising, and Product Design at the University of Minnesota. He received his PhD from the Mechanical Engineering Department at the Massachusetts Institute of Technology (MIT), studying humor, creativity, and idea generation. Dr. Kudrowitz is interested in how creativity is perceived, evaluated and learned. He has years of experience working with the toy industry and has taught toy design for over a decade. Dr. Kudrowitz co-designed a Nerf toy, an elevator simulator that is in operation at the International Spy Museum in Washington, D.C., and a ketchup-dispensing robot that was featured on the Martha Stewart Show. He is also the associate editor of the Journal of Food Design.
Uterine cancer rates in the United States are rising. Yet uterine exams rely on expensive, difficult, and painful procedures developed decades ago. North Carolina-based Luminelle has developed an office-based alternative that could revolutionize women's health.In Episode 28 of the MedTech Speed to Data podcast, Andy Rogers of Key Tech talks with Allison London Brown, Luminelle's Chief Executive Officer, about her company's innovation journey.
Welcome to a special encore episode featuring Michelle Poole, President of Crocs. We dig into the remarkable growth story behind the increasingly iconic footwear company. We address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage. We also learn about the personalizing power of jibbitz and how product extensions and geographic expansion are fueling their growth. We also delve deep into the diverse, increasingly digitally-driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026. Lastly we get Michelle's perspective on how to balance purpose and profits.About MichelleMichelle Poole became President, Crocs, Inc. in September 2020 and has oversight of the Americas, Asia and EMEA regional commercial teams, as well as Product Design and Management, Merchandising, and Marketing teams. Prior to this, she served as our Executive Vice President, Chief Product and Merchandising Officer since April 2020 and as our Senior Vice President and Chief Product and Merchandising Officer since 2014.In addition to her product and merchandising responsibilities, Ms. Poole assumed responsibility for our Marketing function in 2017. Ms. Poole has more than 28 years of experience and proven success in the development of leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles. Since 2018, Ms. Poole has served on the board of Pact, a privately held apparel brand, based in Boulder, CO. She received her Bachelor's honors degree in fashion marketing from the University of Northumbria, UK.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in March 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel!
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify ! Mathieu est Head of Design chez PhotoRoom. A la fin du lycée, Mathieu ne sait pas quoi faire comme études. Comme il aime l'informatique, il décide de faire un IUT informatique. Cependant, il n'a pas trop apprécié ses études : il se sentait à contre-courant. Après l'IUT, il décide de faire des études de design numérique. Pour son stage de fin d'études, Mathieu travail pour le tout premier cabinet français en développement durable. Il y fait un peu de tout : logos, sites internet, DA, etc. Au bout d'un an dans le cabinet, il décide de voler de ses propres ailes et de devenir freelance. Il crée alors des sites. Il les conçoit puis les développe en utilisant la défunte technologie Flash. A un moment, il décide de créer un site en Flash avec un moteur 3D perso. Lorsqu'il poste son site, il reçoit de multiples propositions à travers le monde. Il rejoint alors Firstborne à New-York en tant que développeur Flash. Il travaille pour des entreprises comme Mustang, M&M's, Pepsi ou Nokia. Les projets s'enchainent à un rythme effréné au point d'épuiser Mathieu qui souhaite s'investir sur le long terme, ce qui le pousse à quitter l'entreprise après 4 ans. Il rejoint alors Adobe pour faire de la recherche et du développement en tant que designer. Il y travaille sur projets pour des marques qui veulent travailler avec Adobe. Après un an, il part travailler chez Behance pour d'abord travailler sur Prosite - devenu Adobe Portfolio-, puis Adobe Comp (une app qui n'existe plus aujourd'hui). En travaillant sur cette dernière app, Mathieu demande à de nombreux designers les fichiers avec les assets d'Adobe (icônes, etc.). Sauf que personne ne les a… Mathieu centralise alors tous les designs mobile d'Abode dans un Prosite et les donne en accès à toute l'entreprise. Il est alors à l'origine du premier proto Design System de l'entreprise. L'occasion de parler avec Mathieu de la mise en place de Spectrum, le Design System d'Adobe, de son maintient dans le temps, de ses enjeux, etc. Après 5 ans à la tête de l'équipe Spectrum, Mathieu a fait un peu le tour du sujet, veut se concentrer sur du produit et rentrer en France. Il rejoint alors PhotoRoom en tant que Head of Design. Mathieu nous explique son rôle et comment il a constitué son équipe qui est passée de 1 à 5 designers. On parle également des rituels de son équipe, de leur manière d'avoir du feedback et de tester de nouvelles features. On aborde aussi l'imbrication entre ce qu'il est possible de faire avec l'intelligence artificielle et comment le rendre tangible dans le produit. Mais surtout, on discute de l'impact de l'intelligence artificielle sur le travail de designer. Enfin on aborde des sujets tels que : l'imbrication brand/product design, embarquer le marketing sur les évolutions produit, les compétences attendues pour un designer ou encore comment devenir manager. Les ressources de l'épisode PhotoRoom FWA Les autres épisodes de Design Journeys #33 Clément Faydi, Principal Designer @ Behance & Adobe #61 Fanny Mialon, Design Freelance CS#3 Le Système de Design de l'État avec Missak Kéloglanian Pour contacter Mathieu X
Wide ranging conversation with Peter, co-founder at NEARWEEK, the OG newsletter of the NEAR ecosystem.Some of the topics we cover on this conversation include:* How high levels of trust in government in Denmark have shaped the web3 landscape there.* Role of adversity in hustle and ambition* Getting things done* NEAR ecosystem: evolution, challenges and opportunities.* Branding* and more!Subscribe to NEARWEEK and claim weekly free cover NFT: https://subscribe.nearweek.comResourcesHeroes Bounty Platform by NEARWEEK - https://www.heroes.build Illia new NEAR Foundation CEO - https://near.org/blog/enter-the-black-dragon-near-co-founder-joins-the-near-foundation-as-ceoFollow on Social MediaNEARWEEK -https://twitter.com/NEARWEEKHeroes - https://twitter.com/heroes_buildPeter - https://twitter.com/quadron3stat3Wuipod - https://twitter.com/wuipodAVB - https://twitter.com/AvbNear
Kathrin Hamm is the CEO & founder of Bearaby, a sustainable, beautifully crafted & hyper-functional weighted blanket that's designed to promote better sleep quality & longer sleep duration. We discuss: A personal quest for better rest: How it led her to exploring the world of textiles & consumer products, and how Kathrin's role at the World Bank influenced her founder's journey The triumphs and challenges of developing a DTC product: What she wished she'd known sooner, and where she found small wins along the way Product design & technology vs. brand & marketing: Kathrin's preference for one vs. the other, and what she's learned about both in launching Bearaby Defining sustainability & functional design for today's consumer: What she's learned thus far, and what every/all founders in similar spaces and sectors of the wellness industry should know about developing and scaling a consumer product in 2023 and beyond Trend forecasting: What's ahead in the wellness industry for 2024+
Felix is an art director and former competitive skier. In this episode, we discuss creating a brand voice and effectively communicating with your audience. This often means embracing new ways of engaging with your audience and meeting customers where they are, which can be difficult for big companies. We talk about companies who do branding and advertising well, and those who do not, and what you can do to reach customers effectively. We also explore the psychology of advertising and the importance of empathy. Links from the Show:LinkedIn: Felix LundqvistBooks: This is not my memoirShows: Black Mirror, I know this much is trueMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
What's the coolest technology on the planet? Lasers, without a doubt. According to Bosch researcher Peter Stritt, Lasers are about to get even cooler. In his lab, he explores new “beam-shaping lasers” and their potential to enable huge advances in manufacturing as well as entirely new product designs. Shuko and Melena uncover how artificial intelligence can help identify optimal ways to use this technology on the factory floor. They also quiz each other - and you, the listener: What colors can laser beams have? Can lasers be used for cooling too? And how close is drilling holes in a sheet of metal in Peter's lab to drilling tunnels in mountains? More Bosch podcasts: Beyond Bosch: https://podtail.com/de/podcast/beyond-bosch/
On this episode of the Digitally Diverse podcast, Ellen talks to Sophie Benjamin, Content Designer at Canva. Sophie talks about going through three career changes, and the process of transitioning into tech. We discuss the principles of content design and the similarities and differences between them and UX or Product Design. The episode also covers a wide range of topics spinning out of Sophie's varied career history, including how to build a sustainable culture, find your workplace fit, manage the risk of burnout, and grow your career.
How does the 171-year-old Gray Lady stay so innovative? Design and technology. Georg Petschnigg, Head of Product Design at The New York Times, shares how his team collaborates with editors, journalists, and experts across the organization to design multimedia experiences that make the most of readers' time and help them understand the world. From unraveling complex topics like the pandemic and elections to creating utility, delight, and moments of clarity across The Times's vast product ecosystem, Georg reveals the design cues that signify the tone of a story and the dynamic elements used to convey unfolding events. He explains how new formats are being used to enrich reporting and storytelling at The Times. And, he shares his perspective on ongoing efforts to humanize generative AI and its potential to enhance news accessibility and comprehension. With decades of digital product and business experience, Georg is uniquely positioned to understand where tech has been and where it's going – giving a rare and fascinating look at the intersection of design, technology, and news.
Today on our show, we're talking about future-proofing products and services to connect the dots between creating experiences people love and contributing toward a more regenerative future for people and planet. Today's guests, Chiara Diana, Chief Design Officer at frog and Ruth Thomson, Senior Vice President at Cambridge Consultants, will be taking us through five key challenges they've identified businesses face when creating transformation in a more Connected World.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Download the new frog report Chief Challenges 6: Making Connectivity Matter (https://go.frog.co/making-connectivity-matter)Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-42-shifting-from-performance-to-outcomes)Learn more about the 'Connected World' at frog (https://www.frog.co/services/connected-world)Read 'Customer-Centricity in the Connected Era: Overcoming Five Common Challenges' in Business Leader (https://www.businessleader.co.uk/customer-centricity-connected-era-overcoming-five-common-challenges/)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)
"I think because of the gravitas of what AI can bring to the world in terms of social impact leaders have to be extremely humble...As a leader in this space, you have to kind of understand that you're going to have to hire people who aren't the typical employee. The other thing too - it's very important to the leadership team to hire a diverse group of people and I really mean diverse, because if you're designing for essentially the whole world, you need to represent the whole world on the team." Chris Reardon was formerly Head of Product Design, Responsible AI @ Meta and is now Design Director - AI Envisioning Studio, Technology & Society @ Google. This is the final part of a series of four revealing AI-related conversations with Chris as he discusses his own career journey at the cutting edge of designing artificial intelligence products, his views on the impact of AI on design as a discipline, the roles and responsibilities that will be needed for design leadership in AI, how AI might influence individual design careers. In this episode we talk about the role of leadership in AI product teams. Chris is hugely experienced, impassioned and persuasive, and he shares plenty of nuggets of his hard-won wisdom that anyone in any organisation considering working in the AI space should reflect upon. I hope you enjoy this episode and find something thought-provoking to consider in the context of your own work. Thanks for listening. Mike Green
Especial DEX 23 - Especial diretamente da Desconferência de Design da Mergo com o apoio de:
This is our last episode for a while, but is well worth the wait! We have an interview with Viktor Rydal, industrial designer from Nomono, who talks with Tim about the Nomono Sound Capsule. Visit the Nomono website about the SoundCapsule to see and hear their demonstrations. This truly innovative solution records conversations with its custom lapel mics into its Sound Capsule hub, and their cloud application removes bad room acoustics to create astoundingly good audio from rooms that did NOT sound good to begin with. It's an interviewer's dream come true. Whether used by user researchers, journalists, or conference organizers, the Nomono Sound Capsule achieves good clean audio recordings in everyday noisy environments. The Sound Capsule allows the interviewer to focus on the interview, not worry about the audio engineering and room acoustics. For over an hour, Viktor and Tim talk about the story of the Sound Capsule's design and development. Tim is enjoying his new job teaching at Michigan Technological University but needs to focus on the relocation and new job in its first year--so no more episodes for a while. Expect us...when you hear us. Thanks for listening since 2005 and we promise some more episodes in the future. Check www.designcritique.net for the occasional blog post in the mean time.
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify ! Barthélémy est le CEO et co-fondateur de l'agence Bruno. Après son bac, Barthélémy fait une école de commerce. Mais l'école ne le passionne pas. Alors pendant les cours, il fait du graphisme et des sites internet qu'il revend sur GraphicRiver et ThemeForest. En parallèle, Barthélémy fait un cursus en alternance : il s'occupe de la communication interne d'un groupe pharmaceutique et s'occupe de toute la création graphique : flyers, emails, etc. En plus de cela, Barthélémy gère une agence d'évènementiel qui organise des soirées privées à Rouen. Mais ce qui lui plait le plus dans son agence est de faire les flyers et le design des évènements. Après ses études, Barthélémy garde son agence, mais la transforme en agence de com'. Dans un premier temps, il continue de vendre ses créations en ligne. Au même moment, Dribbble se lance. Barthélémy obtient une invitation et poste une création par jour sur la plateforme. Il se crée une notoriété et finit par être contacté par un entrepreneur de la Silicon Valley qui le recrute comme Product Designer freelance. A la suite de cette expérience, Barthélémy recrute sa femme comme chargée de comptes et fonde une véritable agence. Il est par la suite rejoint par son frère qui est développeur. L'agence garde cette envergure pendant 4 ans avant de grossir pour faire face à la demande des clients. L'agence se diversifie également en faisant également du branding. Enfin, elle change de nom pour devenir : Bruno, une référence au grand père de Barthélémy. Aujourd'hui l'agence compte 20 personnes. Une évolution qui s'est faite très progressivement au début et qui a fortement accéléré lorsque la femme de Barthélémy et d'autres employés quittent l'agence. Barthélémy nous explique comment il staffé son équipe et comment il fait pour avoir suffisamment de travail pour ses équipes. En effet, Dribbble était le principal canal d'acquisition de l'agence, mais lors de son rachat, il devient plus difficile d'être mis en relation avec des clients. L'agence s'est donc diversifiée pour avoir des clients : Dribbble, Behance, site internet, bouche à oreilles et commerciaux. Barthélémy nous explique aussi toute la stratégie d'expansion de l'agence : d'abord centrée sur les Etats-Unis avant de se focaliser sur le marché français, l'ouverture de locaux à Paris alors que l'agence a toujours été située à Rouen ou encore la minimisation du télétravail. La majorité des clients font appellent à l'agence pour faire un rebranding. Barthélémy nous explique le process par lequel il passe pour faire opérer ces rebrandings : 3 semaines de cherche avec les clients pour comprendre l'essence de leur entreprise et les comprendre humainement Trouver un angle d'attaque pour proposer un unique concept Proposer les 5 éléments principaux de la marque : logo, copie, couleurs, police d'écriture et élément illustrant Itérer autant que nécessaire jusqu'à ce que les clients soient satisfaits Décliner le branding sur le site web et le produit des clients En parallèle de ça, l'agence Bruno a lancé Membership : un abonnement mensuel qui permet de demander n'importe qu'elle modification graphique dans les 48h de façon illimitée. Cet épisode est l'occasion d'aborder les raisons de sa mise en place, si c'est un pari gagnant ou encore les problématiques liées à cette offre. On discute également process interne : comment les designers travaillent-ils entre eux alors qu'ils travaillent pour des clients différents ? Comment créer de la cohésion d'équipe ? Ou encore comment avoir une ambiance de travail saine ? Enfin, on aborde pêle-mêle : la semaine de 4 jours, l'arrivée de l'intelligence artificielle dans les milieux créatifs, l'importance de continuer à faire du design même lorsque l'on gère une équipe et les autres projets sur lesquels Barthélémy travaillent en parallèle de l'agence. Les ressources de l'épisode Bruno The Futur Podcast Silicon Carne Landbook Factfulness Les autres épisodes de Design Journeys #7 Marie Dehayes, Product Designer @ Alan #20 Julien Hillion, Lead Product Designer @ Qonto #62 Clémence Oney, Product Designer @ Pelo Studio Case Study #3 Construire la plus grosse équipe d'UX Writers en France avec Mélanie Alves Lima Pour contacter Barthélémy LinkedIn Email
Robin Bauer, Product Designer @Decathlon nous révèle les backstages de la conception de l'app AppleWatch Decathlon Coach et plus encore…
Executive design recruiter Tom Scott is the founder of Verified, the publisher of the weekly newsletter Verified Insights, and the host of the new podcast, Verified Insider. Tom recently interviewed me for a future episode of Verified Insider, and in this episode I combine my interview of Tom for my podcast, with a preview of his interview of me for his podcast. Tom and I discuss the reasons design leadership roles are often not set up for success—from inadequate funding and resources, to scoping of the mission, to lack of clarity around what value design can actually bring. Tom explores the critical role recruiters can play in helping companies shape their vision for design leadership.
No matter what type of client you support in your business, you want them to see the results they came for. Would it sound too good to be true if I told you there is a secret sauce to helping your clients get those results? Well it's not! The Clarity Steps seven-step process is the secret sauce. It's the framework you need to drive client success. Let's take a deep dive into what the steps are and how they can help guide your clients towards their goals and ensure their mental health remains a priority. To express my gratitude to you, my listeners, I'm sharing all the ways the “Secret Sauce” can be used in your business. Throughout the month of November you'll hear episodes about how The Clarity Steps helps you design your products & services, have successful consultations and optimize your Sales Funnels. 1 process for unlimited results! In this episode we explore The 7-step process of the Clarity Steps Setting and achieving goals (with examples) Overcoming obstacles Creating experiments and problem solving Using this process again and again Link from this episode FREE GUIDE: Achieve Your Goals without jeopardizing your mental health
In this episode, Kyle interviews Shirish Nadkarni, a serial entrepreneur and author. We talk about his early experience as a product manager at Microsoft, and his work on the acquisition of Hotmail, which inspired him to eventually start his own company. We discuss the companies Shirish founded, Livemocha and TeamOn Systems, and the lessons he learned from each of those. We also discuss his latest book, Winner Takes All, and the history of digital marketplaces as well as what we can learn from the largest marketplaces in the world. And how to compete against monopolies and regulate monopolies like TicketMaster and Amazon. You won't want to miss this amazing discussion. Shirish NadkarniShirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world's largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Prior to Livemocha, Shirish was the founder of TeamOn Systems, a mobile wireless email pioneer that was acquired by BlackBerry in 2002. The TeamOn technology served as the core foundation for Blackberry Internet E-mail which serviced over 50 million BlackBerry users. Shirish started his career at Microsoft where engineered the acquisition of Hotmail and launched MSN.Com which became a leading web portal in the early days of the internet.Shirish received his MBA from Harvard Business School and a BSE in Electrical Engineering from the University of Michigan. He serves on the board of TiE Seattle where he chairs a number of programs including the GoVertical Startup Creation Workshop, the TiE Entrepreneur Institute and the Z5 Catalyst funding initiative.Links from the Show:LinkedIn: Shirish NadkarniBook: Winner Takes All: How Online Marketplaces Are Creating Modern MonopoliesLinks: ShirishNadkarni.comMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
Asa Burrough, founder of Full Sprint, went from $0 MRR to $20,000 in MRR in 90 days with 8F.He was a listener of this podcast and decided he wanted to dive into 8F to learn how to scale.If you want to hear how a fellow listener went form guest to success, this is the episode for you.Need help scaling your agency?Book time with us here: https://zpr.io/Sa6UgzFLdJKWThanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
What if 'future' was a verb? Could that inform our approach to building a society with lasting value for people and planet? Historically, the world of innovation has emphasized the human experience, which, in most contexts, translates into being zeroed in on the needs of the end user of a product or the customer of an organization. Of course, this remains mission-critical to making things people love. But today, creating with intention requires a much broader remit. It requires expanding to include decision-making that considers societal and environmental factors. To discuss how to shift toward a more “planet-centric mindset,” we're joined by Idun Aune, designer and Head of Sustainability in frog Norway.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-41-5-foundations-of-planet-centric-innovation) Download the frog guide 'The Regenerative Compass' (https://go.frog.co/the-regenerative-compass) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)
Albert Shum is a design leader who recently retired from Microsoft as a Corporate Vice President of Design. With over 25 years of global consumer brand and design development expertise, Albert has led strategic initiatives across multidisciplinary teams at Nike and Microsoft, scaling design thinking and launching products that influence millions. He led the recent efforts to reimagine Microsoft's web experiences, including search, browser and services across a suite of products that reached over a billion customers at work, home, and school. He had previously led Windows, Windows Mobile, Xbox, HoloLens and device experiences. He has spoken on the responsibility of design to audiences at different forums like AdobeMAX, Innovation Forum in London, 99U Conference, Fast Company Innovation Festival, MIT IDM Master's program, School of Visual Arts. Currently, he is a Class Advisor at the Institute of Design in Chicago. Albert's work in design leadership has helped shape conversations on diversity and inclusion throughout the industry. Albert has served as a mentor, partner, and leader in programs like the Adobe Design Circle and its Scholarship Fund, the Design for Inclusivity Industry Summit, the LEAP apprenticeship program at Microsoft, and in student design challenges in partnership with IxDA, AIGA, and Emily Carr University of Art & Design. He holds a Master's in Product Design from Stanford and a B.S. in Mechanical Engineering from the University of Waterloo. In this episode, we delve deep into the heart of responsible design by exploring the critical role of ethical design. Join us as we navigate the complex moral landscape of artificial intelligence, unpacking the challenges designers face and the ethical frameworks that can help steer the creation of AI towards positive and equitable outcomes. Discover how ethical considerations are not just an afterthought but a fundamental aspect of responsible design that has the power to shape technology for the greater good. Albert's Newsletter Design Loft on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7002302185275359233 Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.
Returning to the show is friend and frequent guest Nadia Gabrielle. You may have heard past episodes with Nadia on all things Projectors, having a Self-Projected Authority, Subconscious Capacity Building, Service Design, and more. In this episode, you'll hear two Projectors deeply recognizing each other as we discuss why expanding into products is supportive for service providers to manage their energy and avoid burnout. Nadia has just opened the doors to her latest offering, Product Design School, so we discuss: What is Product Design, and how it differs from Service Design? When should a business owner expand into Products? Nadia's “winter of discontent,” how it affected her health, and how her sustainable product offering afforded her the time and space to take care of herself and heal How she partners Human Design with solid business strategies My personal experience as a student in Service Design School and working with Nadia in a one-in-one capacity on my own subconscious capacity building and how I'm expanding into products READ THE SHOW NOTES WORK WITH ME CONNECT ON INSTAGRAM
Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. She oversees product strategy, definition, and launch activities for Kymeta's mobile satellite communications product line, which is making mobile broadband connectivity around the world ubiquitous. Lilac has over 20 years of product development experience in the telecommunications, consumer electronics, and medical devices industries where she has led cradle-to-grave product development efforts, and she holds 19 US patents.
Evie is a product consultant who has taken her experience as a product leader and now works with companies to help them grow their products, refine their product strategies, and shift their focus. On this episode, Kyle and Evie discuss how product managers can grow their careers, both within companies or moving into product consulting roles. We also discuss managing your career in the context of your broader life vision and goals. And how what makes great product managers and great product teams. As well as bridging the gap between expectations and reality for ourselves and our teams as we align around prioritiesEvie Brockwell:Evie is a Product Leader who has gained valuable insights into what it was like to grow a PM career successfully. Now she's on the path to find the perfect balance between career satisfaction and life, all whilst consulting with huge businesses & continuing to learn and grow in the product field.Links from the Show:LinkedIn: Evie Brockwell Book: Breaking the Habit of Being YourselfLinks: Down Dog Yoga More by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
Join Chris Strahl and JJ Rogers, as they explore the challenges and triumphs of harmonizing diverse products at Watermark, highlighting how a harmonized ecosystem elevates user experience and ensures consistent design across all platforms.View the transcript of this episode here.Check out our upcoming events here.GuestJJ Rogers serves as Director of Product Design at Watermark, a software provider helping institutions engage educators and learners to improve institutional effectiveness, program quality, and student learning. He brings a wealth of experience from his work in design consultancies to the mergers and acquisitions space, creating a unified, holistic suite of products for 1700+ higher ed institutions.HostChris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify ! Julie est l'ex-Head of Product Design de Product Hunt. En seconde, Julie joue beaucoup à Counter Strike. Pour son clan, elle crée un site internet qui le rend très populaire. A partir de là, d'autres clans contactent Julie pour lui demander de réaliser leur site. L'un de ces clans envoie même un chèque à Julie pour la payer : c'est à ce moment là qu'elle décide de faire du design son métier. Après un bac littéraire, Julie fait une MANAA. C'est la qu'elle découvre le design par la contrainte en apprenant le design d'intérieur ou encore le stylisme. Après, elle fait un BTS en alternance en agence : elle y fait des illustrations pour Disneyland Paris, mais découvrir surtout ce qu'est l'UX Design en réfléchissant au parcours d'onboarding sur les bornes d'embarquement d'AirFrance. Elle rejoint ensuite Les Gobelins dans le parcours Graphic & Motion Design. A la sortie des Gobelins rejoint une entreprise en tant que DA, mais elle se rend rapidement compte que ce n'est pas le travail qu'elle veut faire. Curieux hasard, Julie déménage à côté des locaux de Dailymotion au même moment et discute avec des employés de l'entreprise qui fument devant chez elle. Après avoir discuté discuter avec eux, elle postule à un poste de webdesigner dans l'entreprise de vidéo en ligne et la rejoint. Rapidement, elle se retrouve en charge du design de Dailymotion Cloud : c'est à ce moment que Julie commence à véritablement faire du Product Design. Mais ce n'est qu'un an et demi après, lorsque quelqu'un la nomme expressément comme Product Designer qu'elle met un nom sur le métier qu'elle pratique. Grâce au partage de son portfolio en ligne, Julie finit par rejoindre Deezer. Elle y construit l'équipe Product Design et fait en sorte de remettre le Product Design à plat. Julien revient sur son travail et ce qu'elle a mis en place sur la plateforme de streaming. Mais l'entreprise grandit très vite, peut-être un peu trop, et se diversifie énormément (desktop, mobile, app, voiture, etc.) : Julie ressort lessivée de ces 2 années dans l'entreprise. Puis, elle fait un rapide passage en agence, avant de monter sa propre application : une caméra pour les concerts, qui permet d'enregistrer sans avoir une forte luminosité qui distrait les autres spectateurs. Mais le projet prend très vite de l'ampleur : l'application est téléchargée 15 000 fois par mois, elle se retrouve sur Product Hunt, elle est mise en avant à la Gaité Lyrique et au Web Submit, ou encore gagne un concours organisé par Google. Au bout de quelques mois, Julie ce ne souhaite plus travailler sur ce projet et décide tout simplement de le fermer. Elle rejoint ensuite le studio de design TM, qui s'occupe du design du site Product Hunt. Entreprise qu'elle rejoint 2 ans plus tard, lorsque l'entreprise se fait racheter par AngelList. Rapidement, Julie devient Head of Product Design et fait partie des 4 personnes qui font partie de l'équipe Leadership de l'entreprise. Dans cet épisode, Julie revient sur la création de son équipe et l'arrivée des Product Managers chez Product Hunt au cours du temps. On aborde aussi le fait de travailler totalement en remote dans une entreprise remote first : quels sont les rituels et les méthodologies mis en place pour faciliter la collaboration et la communication, etc. On discute également de la recherche utilisateur, de la relation Product Design - service client et de l'importance de l'avis des utilisateurs sur la mise en place des fonctionnalités chez Product Hunt. Enfin, Julie nous parle de stratégie produit : comment la mettre en place ? en quoi est-elle vraiment importante ? comment monter sur cette compétence lorsque l'on est designer ? Après 8 années chez Product Hunt, Julie n'arrivait plus à évoluer, à apprendre des choses. Cet épisode est l'occasion de découvrir ce qu'elle prépare pour la suite… Les ressources de l'épisode Product Hunt Soleio Articulating Design Decisions, Tom Greever The User Experience Team of One, Leah Buley Les autres épisodes de Design Journeys #14 Camille Promérat, UX Writer Freelance #56 Sophie Agaudo, Senior Product Designer @ Medium Pour contacter Julie X
Erica Kang is the founder of KryptoSeoul, a leading community building team in South Korea made up of professional communicators, marketers, and analysts.Some of the topics we cover on this wide ranging conversation include:* Origins of KryptoSeoul: transitioning from Korean Corporate world to crypto.* Importance of Brand and Reputation: how to identify and filter out bad actors while building trust* Korean Culture: what is meant for innovation, challenges for global cooperation and governance* Barrier to Mass Adoption: lessons learned from 7 years collaborating with many ecosystems and projects* Empire Building: expanding from South Korea into the rest of Asia and the world!* Not Everything Can or Should Be Decentralised: the need for a strong vision and ability to execute efficiently* and more!Resources Asia Buidl - https://www.buidl.asia@kryptoseoulofficial - http://kryptoseoul.comETH Seoul - https://2023.ethseoul.org/ Women in Web3 Change Makers Interview - https://youtu.be/SnqfeX4viRkFollow on socials:Erica - https://twitter.com/ekang426KryptoSeoul - https://twitter.com/KryptoSeoulKryptoPlanet - https://twitter.com/ericaplanetBuidlAsia - https://twitter.com/buidl_asiaETH Seoul - https://twitter.com/eth_seoul_AVB - https://twitter.com/AvbNearWuipod - https://twitter.com/wuipod
Este conteúdo é um corte do nosso episódio: “#214 - Tendências em Design: o impacto na experiência de uso do produto”. Nele, Waleshka Gonzaga, Design Lead na dti digital e Vinícius Freitas, Product Design, discutem a “polêmica” em torno das competências de produto e design, que para alguns, tendem a se tornarem uma só. Ficou curioso? Então, dá o play e confira! Quer conversar com Os Agilistas? É só mandar sua dúvida/sugestão para @osagilistas no Instagram ou pelo e-mail osagilistas@dtidigital.com.br que nós responderemos em um de nossos conteúdos! Nos acompanhe pelas redes sociais e assine a nossa newsletter que chega todo mês com os assuntos quentes do agilismo através do site. See omnystudio.com/listener for privacy information.
Today on our show, we're talking about what we here at frog call the ‘Connected World.' Connecting hardware to the internet is not exactly new at this point. But what is new is the reach our connected devices can have, the services and applications they enable, the technology behind them and the positive outcomes they can have on people and planet. To talk about the potential applications of connectivity, four strategies for success and the pitfalls to avoid, we're joined by five experts from across frog and Capgemini Invent. Our Guests: Jeff Hebert, Global Head of Intelligent Products and Services in Intelligent Industry, Capgemini InventRichard Traherne, Global Head of Next Frontiers, Capgemini InventChiara Diana, Vice President, Chief Design Officer and Head of the Global Innovation Team, frogHeather Brundage, Senior Director, Strategy and Innovation, Synapse Product DevelopmentPhil Vann, Vice President, Intelligent Products and Services, Capgemini InventBrought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Download the new frog Chief Challenges 6: Making Connectivity Matter (https://go.frog.co/making-connectivity-matter)Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-40-making-connectivity-matter)Learn more about the 'Connected World' at frog (https://www.frog.co/services/connected-world)
With extensive experience in mobile gaming, as well as spatial data and real estate, Beau Button co-founded Atlas Reality, a mobile gaming company that bridges the digital and physical worlds. On this episode, we discuss how he's created augmented reality games like Atlas Earth, plans for Web3 games like Atlas Mars, and the future of blockchain in gaming, content creation, and beyond. We also discuss our favorite old school video game consoles from NeoGeo to Commodore 64. And the future of AR/VR, designing games in VR, and the future of the metaverse as a presentation layer. As well as the use of artificial intelligence in gaming and software development. Beau Button:Beau Button has been actively involved with software development since he was 11 years old. He got his start learning about computers around age 9, digging into the hardware side of things first, and eventually picked up software development at age 11. Having spent most his career as a serial entrepreneur working in the government space, Beau has now transitioned into the mobile gaming space through his company Atlas Reality, Inc. Beau has become a technology & automation enthusiast, even in his personal life. He spends a majority of his time outside of work building through 3d printing, and is very passionate about hunger/food scarcity, education and veganism.Links from the Show:LinkedIn: Beau ButtonLinks: AtlasEarth.comMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
In this episode of our Shop Talk Podcast Cheech and Curtis sit down with Shawn Combs. Shawn is the Director of Product Design and Development for the Orvis Company in the Fish, Hunt and Dog Categories. He is also the Lead Product Developer for Rods and Reels.
On this episode of Rehash, we speak with Laura Jaramillo, CEO and co-founder of SONA, about helping artists build a more sustainable revenue, designing fail proof protocol incentives, and using music to onboard the next billion users to crypto. Like many of us, Laura's journey into crypto was a winding one with many seemingly mismatched pieces that somehow all came together and are contributing to her work at SONA today. After turning down a deal from a major record label at age 16 to become the next Shakira, Laura decided to pursue furniture design at RISD (Rhode Island School of Design), which eventually led her into product and protocol design and designing what is now SONA, a platform to help musicians monetize their music in a different way. We do a couple of deep dives in this episode - the first one on how to build a sustainable revenue for artists by implementing crypto and DeFi primitives into a music streaming service, and the second on how to design the most effective incentives for a protocol that's resistant to spam bots and token miners.We also talk about her new project, SONA, the super random way in which she met her co-founder, TOKiMONSTA, and Laura and Diana have a full circle moment when Diana realizes that a party she had attended almost a year ago during Art Basel was in fact a party put on by Laura and TOKiMONSTA to celebrate one year of their meeting and the birth of SONA.If you're a musician or creator or any kind, or if you have any interest in the creator economy from any angle, you'll want to listen to this episode. To get exclusive access to check out SONA and sign up as an early user, fill out the typeform linked below. COLLECT THIS EPISODEhttps://www.rehashweb3.xyz/ FOLLOW USRehash: https://twitter.com/rehashweb3Diana: https://twitter.com/ddwchenLaura: https://twitter.com/LauraTJDSONA: https://twitter.com/sonastream LINKSGet EXCLUSIVE early access to SONATOKiMONSTAFriends With Benefits TIMESTAMPS0:00 Intro3:05 Laura's background9:12 Rejecting a music label at age 1614:44 History of music consumption17:33 How monetization works on SONA21:27 Why is SONA a protocol and not just an app?23:33 How to design a generous protocol29:09 Web2 vs web3 incentive design32:13 Origin story of SONA39:43 How Laura onboards friends to crypto44:56 Follow Laura and SONA DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.
Welcome to part two of our AI and product development webinar series, featuring our expert speaker Riya Gayasen, a seasoned Senior Product Manager at PayPal. Riya is here to guide you through the intricacies of AI integration. Discover how to make AI an asset, not a buzzword, in your product. Gain valuable insights into problem-solving, ethics, and building a successful AI team.Get the FREE Product Book and check out our curated list of Product Management resources here.
“How is design infiltrating business in a new way? How is it reaching every inch of the of the business?"—Nicole Gull-McElroyWhat are the central stories in the design industry today, and how is the business media covering them?In this POV Edition, I speak with journalist Nicole Gull-McElroy, who reports on the intersection of business and design for Fortune, Fast Company, and Wired, among other publications. Nicole was the lead editor for Fortune's “By Design” newsletter, and last January she wrote an excellent article for Fast Company examining the effects of designer layoffs in the tech industry, which is one of the tangents we explore together in this wide-ranging conversation.----------------------Nicole Gull McElroy is a freelance journalist based outside of Philadelphia. Having completed her MS in journalism at Columbia University Graduate School of Journalism, Nicole started her career covering breaking news at various daily newspapers throughout the South and Midwest before taking staff jobs Inc. and Men's Journal magazines. She's written for Fortune, WIRED, and Fast Company, covering the ways business and design intersect, and for a time handled the Business x Design newsletter at Fortune.
Curt has worked with brands like Harley Davidson and Nike, and we discuss the lessons he's learned--such as the importance of embracing constraints, being authentic and creating user experiences that consider everything from the first time a user encounters a brand or a product all the way through to the end. We also discuss the importance of all stakeholders, from customers to employees to society at large, and how we can design across the multi-stakeholder landscape. Curt SchreiberCurt is the Chief Creative Officer at VSA Partners, a brand-led customer experience agency that works with companies like Nike, IBM, and Harley-Davidson. Throughout his career, Curt has been honored by several design and communications organizations such as AIGA, Cannes Lions, and Cooper Hewitt.Links from the Show:LinkedIn: Curt SchreiberVSA: vsapartners.comMagazine: Magazine BMore by Kyle:Follow Prodity on Twitter and TikTokFollow Kyle on Twitter and TikTokSign up for the Prodity Newsletter for more updates.Kyle's writing on MediumProdity on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon
Kendall Cole is the founder and CEO at Proximity Labs, also known over time as the 'Defi Arm' of NEAR Ecosystem. On this wide ranging conversation with Kendall, you can actually hear the energy and the tone in the room change as time goes on. As we keep hitting him with quirky jokes, and asking genuine questions from every angle, Kendall finally starts to open up and share some top tier insights and alpha. Some of the topics discussed include: Unconventional Origins of NEAR Protocol. Unlike other web3 ecosystems, NEAR was birthed by a rare cohort of 'outsiders': big tech type, competitive programmers, and other giga brains. This has led to everything being reimagined and built from the ground up, which has presented some early challenges around implementation and communication: but could it be the secret for long term success? Origins and Evolution of Proximity: spanning across three stages we see Kendall's team solving the 'deep application layer', recruiting and enabling external teams to build on NEAR, and now putting al pieces in place to kickstart the BOS flywheel Beyond BOS as we know it. As Kendall touches on BOS, we finally get a glimpse of where this is all going. We aren't just the sidekick, a simple front-end. With the addition of remote accounts (coming soon) NEAR will be able to provide a unified user experience being a core access point to smoothly transact on any blockchain [Mind-melt alert!] NEAR Data Availability - we geek out on how L2s (optimistic rollups) work on Ethereum, the challenge of storing State, some of the emerging Data Availability solutions such as Celestia and Mantle. Then Kendall explains how NEAR has very cheap state which, inadvertently, is the best solution at the moment for all these L2s... MORE Resources Blockchain Operating System (BOS) - https://www.proximity.dev/BOSIgnas Defi Interviews - The Endgame for NEAR Protocol, interview w. Kendall: https://www.ignasdefi.com/p/the-endgame-for-near-protocol-anStartup Chile - https://startupchile.org/en/Coindesk - How AI, web3, and Humans can work together to solve global, complex problems https://www.coindesk.com/consensus-magazine/2023/08/01/how-ai-web3-and-humans-can-work-together-to-solve-complex-global-problems/Laura Shin Podcast w. Illia - When AI and Blockchain Meet, How Can Each Technology Benefit? https://podcasts.apple.com/au/podcast/unchained/id1123922160?i=1000620761192The Knowledge Project w. Shreyas Doshi: Better Teams, Better Products https://podcasts.apple.com/au/podcast/the-knowledge-project-with-shane-parrish/id990149481?i=1000626771622Modular Blockchains & Data AvailabilityCelestia - https://celestia.org/ Mantle - https://www.mantle.xyz/Eigen Layer Data Availability (DA) - https://x.com/eigenlayer/status/1706349539169538241?s=20 Follow on Social Kendall - https://twitter.com/kendaIIcProximity Labs - https://twitter.com/proximityfiAVB - https://twitter.com/AvbNearWuipod - https://twitter.com/wuipod
Today on our show, we're jumping into the constantly shifting, sometimes chaotic world of social media. For those developing social media strategy for brands, these are places to tell stories, curate content, sell products and measure engagement. To talk about how to capture attention amidst all the noise while also managing to somehow be authentic on these platforms, we're joined by two voices deeply enmeshed in this space: Laura Davies, a Senior Performance Marketing Manager at Deliveroo and Isabelle Cavanagh, Marketing Consultant here at frog.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-39-forget-the-social-algorithm/) Download the frog report 'Hacking Innovation' (https://go.frog.co/en/en/hacking-innovation-disruptive-ideas) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)