Podcasts about amazon fba

Ever wonder why India is emerging as the new frontier in e-commerce and Amazon product sourcing? We welcomed seasoned sourcing expert, Lokesh Parashar, to shed light on this trend. Lokesh, with his 30 years of experience, unraveled the vast opportunities, potential returns, and occasional hurdles when sourcing from India. One key takeaway from Lokesh was the value of investing not only in the product but also in the community by actively participating in events and fostering relationships within the e-commerce sphere. Taking a closer look at the sourcing landscape, he shares his experience on how he made a remarkable transition from factory owner to supplying giants like Walmart. The challenges confronted after the 9/11 tragedy, his move to Canada and subsequent return to India due to his wife's medical condition, and his eventual venture into sourcing for small businesses added a deeply personal touch to his fascinating journey. His takeaway was clear: opening his own US-based company makes financial transactions smoother and can even open doors to becoming one of the largest consulting firms connecting Indian factories and the US. We couldn't leave the topic of sourcing without comparing India and China. Factors like pricing, quality, business support, and even labor costs were laid on the table. We discovered that while China has an edge in infrastructure and logistics, India isn't far behind catching up. We also underlined the importance of building personal relationships with factory owners and taking the time to visit these countries. Finally, an engaging discussion about the importance of creating a federation for sourcing agents in India and how their unique program lets Amazon FBA business owners get an Indian sourcing trip with just $999 all-in. Come join us on this journey, and who knows, you might just uncover your next big business opportunity. In episode 371 of the AM/PM Podcast, Kevin and Lokesh discuss: 00:00 - Amazon Product Sourcing Opportunities in India 00:22 - Manufacturing Benefits in India 07:13 - Career Transition Into Exporting and Manufacturing 09:57 - Sourcing and Exporting in India 12:13 - Relocating to Canada, Seeking Medical Options 16:08 - Comparing Sourcing in China and India 22:56 - India's Innovative Mixed Material Products  23:09 - Importance of Visiting India and China 26:12 - Chinese Factories in Other Countries 31:25 - Affordable Ecom Seller Trip to India 33:15 - Federation of Buying Agents, Trade Shows 47:24 - No Catch in This Great Offer 54:06 - Advantages of Expanding to India 58:24 - This Week's Words Of Wisdom From Kevin

Today, we've got a heavyweight in the eCommerce industry - the legend himself, Kevin King.Kevin's journey in the world of direct marketing and eCommerce dates all the way back to 1989. Yeah, you heard that right! He's been an integral part of the game since before it became the powerhouse it is today.One of the pioneers in the Amazon marketplace, Kevin's got a wealth of experience and a knack for staying ahead of the curve.Kevin is not just a seller; he's an educator. He's the brains behind the Billion Dollar Sellers Newsletter, delivering insights that have propelled countless sellers to success. And also the mastermind behind the Billion Dollar Seller Summit.And if that's not impressive enough, he's the man behind the number one course for Amazon sellers - Freedom Ticket. With over 160,000 students under his wing, it's safe to say he knows a thing or two about navigating the complexities of the eCommerce world.In today's episode, we'll explore how he's seen the industry transform over the years and what he envisions for the future of eCommerce.We'll unravel the secrets behind successful selling strategies and get a glimpse into the mind of a true industry innovator.So, buckle up for an insightful ride with Kevin King. It's time to learn from the best and stay ahead of the curve. Stay tuned!Key Takeaways - Intro (00:00)- Kevin's entrepreneurial journey (02:45)- First eCommerce ventures (15:44)- Owning the customer and your own distribution channels (21:33)- Getting started with Amazon (23:36)- Advice for people getting into eCommerce (27:05)- The key to maintaining a high margin (35:16)- Best performing marketing tools (39:04)- The power of a newsletter (42:46)- Why we should pay attention to TikTok (51:03)Additional Resources:- Billion Dollar Sellers Newsletter: https://www.billiondollarsellers.com/----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow, and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

In this episode, Nick talks to the seller of an Amazon FBA business created in March 2019 in the agriculture and gardening niche. Listen in to find out how the business makes an average of $13,272 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72087 to learn more about this business.

If you're wondering what gifts to buy for the Amazon reseller in your life (or for yourself), then this episode is for you! Today's conversation is a great resource for resellers who want to give a wink and a nudge to their nearest and dearest on what to gift them these holidays. Join us today as we share our favorite products as Amazon resellers. From game-changers like useful supplies most resellers don't think of, to profit-saving power banks, to fun reseller t-shirt ideas, you're bound to find something that will delight any reseller! We also make sure to share gift ideas at various price points, catering to every budget and ensuring there's something perfect for everyone. Listen today for innovative ideas on how to make this holiday season extra special for the resellers in your circle! Show Notes for this episode - http://www.fulltimefba.com/216 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

In this episode, the FBA University boys tackle PART FOUR of a four part series explaining the entire Amazon private label process!

Many FedEx shippers see an additional handling charge on their FedEx invoices and wonder what it is and why it is so expensive. Additional handling charges are an added fee because the package did not conform to FedEx's characteristics. They have to treat the box differently than the rest. So how much are these fees, and how can we reduce them? Read More.  Since 2006, Refund Retriever has been auditing FedEx and UPS packages for late deliveries and billing mistakes. We assist shippers in maximizing carrier discounts and achieving best-in-class pricing through a complete logistics analysis. Are you paying too much for your shipping? Refund Retriever also offers a solution to all your Amazon FBA reimbursement problems. We manually check the whole inventory lifecycle to guarantee all inventory is available for sale. To learn more about FedEx/UPS auditing, contract negotiation, or Amazon FBA reimbursement services, visit: https://zurl.co/ZUqV

In this episode, we're diving into the 61% chance of a recession in 2024. We're talking about what you need to know to prepare for a possible downturn, from Amazon FBA to forecasting business. This episode is important, so make sure you watch it! In it, we'll discuss the potential causes of a recession, how to prepare for it, and what you can do to mitigate the effects of a recession. Make sure you're fully prepared for the future by watching episode 3 of our series, Mind You Business in 2024! HERE'S THE LINK FOR THE SAMPLE SKU FORECAST - https://docs.google.com/spreadsheets/d/1nza4FCEQBWwz_KpTEtb2Fq0k811aeliXtal4MczFdy8/edit?usp=sharing   #amazonfba #amazonseller #selleraccountant #business #ecommerce #profitability #businessowner #accounting #businessfinances #bookkeeping #taxseason #tylerjefcoat #ecomsellers

Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers.  Dave joins Mike in this episode to talk about the Pros and Cons of building a community and content site through affiliate marketing in comparison to a product-based business. With Ecomcrew being open, Dave and I thought it'd be a good time to reflect and compare the differences between a content site and product site.  We talk about the pros and cons of building a community, the various platform risks in digital businesses that are unavoidable and our personal experiences with getting hit with a Google Update that ultimately led to less visitors. Here are some timestamps to help you along:  Audio Timestamps: Introduction - 0:00  Migrating out of South California for Ecommerce - 1:30 The Good, Bad and Ugly with Running a Content Site - 6:11 Running a Digital Platform on Your Own Platform - 8:00 Platform Risks - 8:52   Amazon is EASIER to Appeal to? [shorts] - 11:00  Getting Shut Down by Google [shorts] - 12:31 Google Penalties - 14:05  Running a Content Business vs Product Business - 14:53 Amazon Only Rewards Marketing > Quality [shorts] - 15:19  Difference Between Amazon and Google - 18:34 Being Labelled as "Gurus" - 22:06 Difference Between Ecomcrew vs. Gurus - 27:58 Pros of Building a Community - 29:17 Cons of Building a Community - 31:40 The Full Customer Funnel of Ecomcrew Premium - 32:46 Networking with Ecomcrew - 35:52 New Ecomcrew Premium Features - 37:11  As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 

Q4 is the most wonderful time of the year for Amazon sellers, and it's not too late to get even more out of it! During this episode, we explore four last-minute Q4 strategies to help you get the most out of what's left of Q4 for this year. Listen today to hear why it's so important to double down on your strengths, why you should or should not consider merchant-fulfilling, and why it's so important to stock up for Q1. You'll also hear some essential reminders to equip you to thrive during the final quarter of this year, including what to do to prepare for the quarter to come. Listen on the podcast player below. Show Notes for this episode - http://www.fulltimefba.com/215 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

In this episode, Nick talks to the seller of an Amazon FBA business created in September 2019 in the beauty niche. Listen in to find out how the business makes an average of $47,784 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72947 to learn more about this business.

In this episode, the FBA University boys tackle PART THREE of a four part series explaining the entire Amazon private label process!

In this episode of Acquisitions Anonymous, Bill and Heather analyze a nine-year-old Amazon FBA brand listed by Quiet Light Brokerage, emphasizing the challenges of securing SBA financing for businesses in the $2-3 million EBITDA range. They highlight the complexities of working capital management, especially for seasonal businesses with perishable inventory, and raise concerns about the misleading nature of pricing deals with including inventory. The episode offers valuable insights into the nuances of e-commerce business valuation and financing.Thanks to our sponsors!Rejigg - Get connected to owners looking for exits.Rejigg is a platform built for searchers who want to meet directly with small business owners. They have an in-house team doing outreach, finding owners who are excited to meet with people ready to buy their companies. Searchers who join their platform often have 5-10 meetings scheduled directly with owners for the very next week. Their sweet spot is $500k-$10m in revenue, but they have other opportunities as well.Get started on their platform to fill your calendar with owner meetings. Rejigg does the calling - you do the closing.-------------Double Jump Media is your one-stop shop for creating engaging, high-quality videos.Double Jump is a boutique video production company with over a decade of experience creating professional, memorable videos for clients from around the globe and in various industries. All while helping those clients generate millions in sales through video content.So, whether you're rebranding a business you recently purchased, launching a new product or service, or want to look awesome, Double Jump is down to clown.Visit www.doublejump.media to check out their portfolio and schedule your free consultation today. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

In this episode of Acquisitions Anonymous, Bill and Heather analyze a nine-year-old Amazon FBA brand listed by Quiet Light Brokerage, emphasizing the challenges of securing SBA financing for businesses in the $2-3 million EBITDA range. They highlight the complexities of working capital management, especially for seasonal businesses with perishable inventory, and raise concerns about the misleading nature of pricing deals with including inventory. The episode offers valuable insights into the nuances of e-commerce business valuation and financing.Thanks to our sponsors!Rejigg - Get connected to owners looking for exits.Rejigg is a platform built for searchers who want to meet directly with small business owners. They have an in-house team doing outreach, finding owners who are excited to meet with people ready to buy their companies. Searchers who join their platform often have 5-10 meetings scheduled directly with owners for the very next week. Their sweet spot is $500k-$10m in revenue, but they have other opportunities as well.Get started on their platform to fill your calendar with owner meetings. Rejigg does the calling - you do the closing.-------------Double Jump Media is your one-stop shop for creating engaging, high-quality videos.Double Jump is a boutique video production company with over a decade of experience creating professional, memorable videos for clients from around the globe and in various industries. All while helping those clients generate millions in sales through video content.So, whether you're rebranding a business you recently purchased, launching a new product or service, or want to look awesome, Double Jump is down to clown.Visit www.doublejump.media to check out their portfolio and schedule your free consultation today. Do you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel. Do you enjoy our content? Rate our show! Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. Snapchat users can now buy Amazon products without leaving the app https://edition.cnn.com/2023/11/15/tech/snapchat-users-shop-amazon-products/index.html Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps https://www.cnbc.com/2023/11/09/meta-lets-amazon-users-buy-on-facebook-instagram-without-leaving-apps.html How Shein and TikTok Shop are trying to shake the ‘Made in China' reputation https://restofworld.org/2023/china-shopping-shein-tiktok-shop-global-sellers/ 3 new shopping benefits Prime members get when using Amazon's Buy with Prime https://www.aboutamazon.com/news/retail/buy-with-prime-new-shopping-benefits-2023 Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results https://www.adweek.com/social-marketing/advertisers-are-investing-in-tiktok-shops-despite-mostly-tepid-results/ Walgreens Shifts eCommerce Fulfillment From Warehouses to Retail Stores https://www.pymnts.com/news/ecommerce/2023/walgreens-shifts-ecommerce-fulfillment-from-warehouses-to-retail-stores/ Join the Helium 10 Weekly Buzz newsletter on LinkedIn. We break down all the week's news in the Amazon, Walmart, and E-Commerce World, New Feature Alerts, and Training Tips! But that's not all, we're also diving into Amazon PPC and keyword research techniques. With new updates and features to Helium 10's Amazon PPC tool, Adtomic, we discuss how you can sharpen your spending strategy and optimize it. Our special training tip from Shivali will guide you on how to mine long-tail keywords from a root keyword or phrase to boost conversions. So, strap in and stay tuned for a session packed with valuable news, tips, and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - Amazon & Snapchat 02:51 - Amazon & Instagram 05:10 - Shein Sellers Wanted 07:37 - Buy With Prime 10:02 - TikTok Shop 12:11 - Fulfilled by Walgreens 14:40- Manage Your Experiments 15:38 - Amazon Robots 16:41 - Weekly Buzz Newsletter 17:08 - Helium 10 New Feature Alerts 20:30 - ProTraining Tip: How To Find Long-Tail Keywords From Root Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Customers will soon be able to buy Amazon products without leaving the app Snapchat, Facebook and Instagram. Buy with Prime launches, more benefits for dot com sellers. There's now new kinds of split testing that you can do in manager experiments. These new stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is the Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that's going on in the Amazon and Walmart and e-commerce world. We also give you the new Helium 10 features of the week as well as a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons and tons of really exciting news stories today. sometimes it's a little bit dull out there. You're trying to scrape the bottom of the barrel. Sometimes it seems that I'm trying to like find news stories, but this week we got a few bangers out there, so let's go ahead and hop right into it Bradley Sutton: Now. The first story is actually from CNN and this is entitled. Snapchat users can now buy Amazon products without leaving the app. Now, this I thought was an interesting story. It's going to be followed up by another story that was actually announced last week, but according to CNN here it says Amazon will now run shopping ads for select products on popular photo messaging apps, snapchat, and Amazon spokesperson confirmed to CNN Now. This spokesperson said that for the first time, customers will be able to shop Amazon Snapchat ads and check out with Amazon without leaving the app. All right, so. So that means like a lot of these social media apps, the last thing that they want you to do is leave the app. So there's been a lot of reluctant sometimes for links that just take them out, because what are these social media apps want? They just want you to just stay. Stay in the app, right like you see the moves that TikTok shop is making, they don't want you to have to go to Amazon, they want you to just buy right there in TikTok shop. like a lot of these apps make it difficult to go outside of the social media app because they just want you consuming the content there and consuming the ads, et cetera. So this is actually interesting. On Snapchat, you don't even have to leave the app to purchase Amazon products anymore. Now it says in app, shopping with Amazon is available for select products advertise on Snapchat and sold by Amazon or by independent sellers in Amazon store. So this is not just like a shipped and sold by Amazon. This, these are products that are you, you sellers out there are going to be able to sell. Now the bottom of this article says this Snapchat news comes on the heels of a similar Amazon initiative announced with Meta's Facebook and Instagram platforms last week. Bradley Sutton: So that's actually our second news article of the day, and it's by CNBC, and this was from last week, in case you missed it out. There this was entitled meta lets Amazon shoppers buy products on Facebook and Instagram again, what's the key? Without leaving the apps, all right. So meta debuted this feature that lets users connect their Facebook and Instagram accounts to Amazon so they can more easily buy goods, promote them their feeds. Now it wasn't clear. If Snapchat is doing the same thing, I mean you'd almost have to. If you're not leaving Snapchat, that means that your Amazon account must be linked inside of Snapchat in a way. Now, this is just like super, super interesting to me because TikTok shop, as we know, has been making all of the waves lately and and this could be like Amazon answer to social commerce, as it's called, and like hey, maybe they see, like hey, this is the future. people are browsing social media and you want to kind of capture them while they're browsing, and at the same time, make these apps happy by not taking them to the Amazon app. Bradley Sutton: Now, the Amazon spokesperson said to CNBC said customers in the U? S will see real time pricing, prime eligibility, delivery estimates and product details on select Amazon products ads in Facebook and Instagram as part of the new experience. So it's not just oh, there's going to be like a little button over here where it says, yeah, go ahead and buy with prime or buy this on Amazon. It sounds like like the buy box experience almost on Amazon where you can see all these details about when it's Going to get there. So, like this, this is, I don't know, I don't want to say like as flown under the radar a little bit. this is already like a week old. I'm reaching out to a lot of my contacts at Amazon to try and get some more details on what this is gonna entail, but I think this could be depending on how it's rolled out could be huge for third-party sellers to be able to advertise Directly on some apps and, especially, depending on the kind of flexibility we're gonna get for targeting so it could be something super, super cool and, again, like just more and more opportunity for e-commerce sellers out there now with this kind of like new Thing of social commerce. be it tick tock shop, be it snapchat, now Instagram, Facebook Really exciting times to be an e-commerce seller. Bradley Sutton: Speaking of e-commerce sellers, the next article is from restofworld.org and it's entitled how Shein and tick tock shop are trying to shake the maid in China Reputation alright, so it's talking about how these platforms are looking for global sellers and it gives a couple of examples. Like it talked about somebody who was in Latin America who was selling on the platform there that we all know, is one of the top ones in Latin America, which is mecca libre, and she was, she was doing, like $15,000 of revenue and she actually said that. like, when I first started considering Amazon, the process was confusing. There's too many documents required. The process to become a seller was very long, she said. But then this year in January Shein I hope I'm pronouncing that right, I don't even know Shein, but anyways Shein Contacted her and I was like, hey, would you like to sell on our platform? And there was actually Mexico based advisors that she could reach out to and they helped her set up the account, so that what she had said was difficult on Amazon, wasn't on Shein, and she's already sold $16,000 worth of goods on Shein's marketplace since it launched in Mexico this this past June and it's already surpassed Her medical Libre sales that she's been selling on for years now. Bradley Sutton: in the past for those who don't know much and including myself, I don't really know much about Shein never bought one thing on it, but Before it was almost all like. China, Chinese sellers on there and made in China products, but then last year they opened up distribution facilities in Poland, us and Canada this this article says and it's also opened up factories in Brazil and Turkey and also one coming in India. Now this article says, they're trying to compete with Amazon and that's why they're trying to build their fulfillment network and also open up to international third-party sellers. Now go ahead and check a link in the description, for the rest of this article is actually a super long article, but interesting. I really don't think she is like a big threat or anything to Amazon. I'm I think the reputation of the products and service is kind of low right now. But it's something to look out for and I'm curious. Shein reached out to this seller To sell on Amazon. What about any of you guys watching this? Have any of you been reached out to by Shein and Temu and TikTok shop to sell on the platform? Let me know in the comments below. Bradley Sutton: Next article is a press release from Amazon and it's entitled three new shopping benefits prime members get when using Amazons buy with prime. So buy with prime, was announced earlier. We actually talked about it on the show where you can take like the Amazon Prime experience and kind of put it on Dotcom websites. All right, so until now you could see, like reviews and things and things like that. You can have the buying, literally buying with prime, right, you get the same day or one day or two day delivery. But now Amazon is announcing three more updates to this program. Bradley Sutton: This article says that this holiday season, prime member benefits now will include 24 seven customer service through a live chat feature. Again, this is for buy with prime obviously this has always existed for just regular Amazon. But now if somebody's shopping on a Shopify website and that Shopify sellers using buy with prime, these are the benefits that the customer is going to be able to get. So, again, 24 seven chat, live chat for customer service. Another main benefit is that you're gonna be able to see all of your orders in one place. So let's say, today I buy something from my Amazon app right. Tomorrow I buy something from the Amazon website. Day after tomorrow I go to dot a dot com website that's using Buy with Prime. I buy something there, I can go in my Amazon app and I'm going to see all of those orders in the same place. So that's something that's new that you know. Now is another benefit again, 24 seven live Support. you can see here in the screenshot what that is going to look like. Bradley Sutton: And then the returns. Amazon's already kind of pretty easy to have returns, but now by with prime can go through the same return process Even though they're buying from a dot com website. Now it says customers are gonna be able to choose from an expanded number of convenient drop-off locations at UPS stores, whole food markets or Amazon fresh stores, without boxing up or labeling Items. All they have to do is show a QR code and hand over the item being returned. All right, remember this is something bought from a dot com website. And now by with prime, members are gonna get all these kind of like regular Amazon prime Benefits. I'm just curious how about you guys out there Anybody start by with prime? Does any of what I just mentioned here make you more inclined to perhaps do buy with prime? If you've got a dot com website, let me know in the comments below. Bradley Sutton: Next article is from ad week calm and it's entitled Advertisers are investing in tick-tock shops despite mostly tepid results. And this is interesting to me because the title says, oh, mostly tepid results. But then the article goes on to just like give example after example of people, kind of like crush it on the platform. So the article to me didn't really match the, the, the headline here. But it says hey, there's mostly lackluster results in tick-tock shop. It says like, that's not what I'm that's not what I'm hearing. But then in the next paragraph it says hey, cosmetics brand beat BK beauty Join tick-tock shop. When it opened up three months ago, barely ab, barely spent anything on advertising and since joining the company has more than doubled revenue. Don't you see how, like why I'm confused with all this negative talk. Like in the title, in the first paragraph. The next Paragraph says oh yeah, somebody has spent digital, a single digits advertising and now they've doubled their revenue. Bradley Sutton: The article talks about how the platform is offering incentives such as ad credits, customer coupons, they're covering fulfillment charges, offering tons of promotions to gear up for Black Friday. I've talked about how helium-ton elite members like Elizabeth have been really absolutely just crushing it on that platform. In this article another story they give they say hey, mental health focus journal company, Zenful note, has generated 45%, pretty much half of their sales from tick-tock shop in just two months. So again, I don't know why they're kind of dissuading people from TikTok shop but at the same time talking about how people are just crushing it on there. But it's going to be interesting to see how this work. how this goes because, like I, really have high hopes for TikTok shop. It seems like they're doing the right things and it's not just taking like a whole bunch of random products from manufacturers in China that they're shipping snail mail. that takes three day or three days, so three weeks or something to deliver, like Shein or Temu. I mean, this is just like regular, kind of like Amazon level of product. So I really think that's next year that is going to be the platform that a lot of sellers are going to want to expand to. Bradley Sutton: Next article is from payments.com and this is entitled Walgreens Shifts Ecommerce Fulfillment from Warehouses to Retail Stores, and it talks about how they're, instead of fulfilling their dot com orders from their Walgreens warehouses, they're trying to do it at its 8,700 stores. They had this quote that says 78% of Americans live within five miles of a Walgreens. How about you guys listening out there? You probably have a Walgreens pretty, pretty close to you, but 78% are near there. So this maybe doesn't necessarily affect third party sellers too much, because this is. Walgreens mainly sells a lot of their own products. Bradley Sutton: But this is what I've always tried to talk to you guys, especially when I talk about Walmart and other places. We think too much only about selling online. If you can get and brick and mortar, it can be very lucrative. I've talked about when I worked at another company and they would sell in Walmart the kind of PO's that would cross my desk where one PO was like way more than what our entire year of Amazon sales were and we were in seven figures of Amazon sales and that would be like one PO from Walmart's because of how many Walmarts there are. We had accounts at that same company. I worked at Walgreens and it was still a big business and you don't have to worry about. a lot of advertising and customer service and all this stuff. Bradley Sutton: So like, when you are building your brand, absolutely start on Amazon, start on TikTok shop, but be thinking bigger picture, like, like, really create a brand and great packaging and things like that. Because now, if you start crushing on Amazon, you're going to get on the radar of buyers and at some of these places potentially, and maybe you can get your product in a Walgreens or a Walmart. And then this kind of move that Walgreens is doing is like pretty cool. Like imagine if you were making some kind of supplement, right, and you got it into Walgreens, brick and mortar. Now your online sales for Walmart, or Walgreens.com would also be pretty high because the fulfillment process potentially could have even same day delivery. Walgreens is saying that they're going to use, like Uber, eats and DoorDash drivers to deliver their stuff. But anyways, just something to keep in mind, guys, don't just confine yourself to thinking that you're only going to sell on online marketplaces. Getting into brick and mortar can be very lucrative. Bradley Sutton: The next article is not really an article at all, but it's something that is in your manager experiments dashboard. So if you go to manager experiments, that's Amazon's kind of like split testing tool. It's always been free on live listings and you've been able to do stuff like test your, your main image and things like that, but now you can actually start testing your A plus brand story and also you can do simultaneous experiments to where you, where you test two separate things, all right. So this is something newish that maybe some of you didn't know about is available. I still recommend Always doing your split testing and audience kind of like polling before you even have your listing. You can do that with Helium 10 Audience. It's just right there in your Helium 10, dashboard. It's also available. it's made by a PickFu and I've been using that for six years now and that's like a game changer. But if you didn't do it before you launch and you're having trouble, absolutely you can use manager experiments on your live listing. Bradley Sutton: Last article of the day is just kind of a funny one I wanted to throw in here because it kind of has to do with Amazon. But it's kind of crazy what we're going to. And this is CNBC and it says Amazon's Astro Robot is now a roving security guard for business. I mean, guys, we are literally going into the Terminator world. Amazon is selling this robot for $2,300 and it's for businesses and it's like a security guard. it's on wheels but it like roams your store during the day, make sure people are not stealing it roams it. During the night, when you, when you leave your place of business. But amazon is more than just a marketplace. They're like at the forefront of a lot of different technologies. And now there's robot security guards. Guys, in 2023, 2024, what is this world coming to? Ai robots, what is next? All right, that's it for the news this week. Bradley Sutton: One thing I wanted you guys to know about was if you like to get the news and maybe you're not always about watching a video, you just want to watch it or read about the news. I have a brand new newsletter that covers in depth A lot of these news articles. We're talking about a lot of the things that we discuss in this show. So if you would like that, just email to you from LinkedIn and you have LinkedIn super easy, one click to subscribe to it completely free. Go to h10.me forward slash newsletter. H10.me forward slash newsletter takes your LinkedIn website and then just hit subscribe and you'll get notified every time if there's a new article. Bradley Sutton: All right, now let's get into the New Helium 10 Feature Alerts of the week. every week, Helium 10 has is releasing new tools, new filters, new features, new functionality that you guys have been asking for, and so here's a rundown of what is cooking for this week, the first one that I'm going to talk about actually, all of these are an Adtomic, our PPC management tool, and the first one is about day parting. All right, so in the past, you could select certain campaigns and then in helium, you can look at the data that Helium 10 provides and see that, wow, my, my, a cost is like infinity. It's like terrible Saturdays from 7am to 9am. So what I'm going to pause my campaign every Saturday at that time so I can save some money, right, but that's just kind of like partially. Bradley Sutton: Why people like day parting. a lot of people might want to increase their bid. Like maybe on Sunday mornings a cost is like 6% on a certain campaign or a group of campaigns. Well you might want to increase your, your, your bid at that time. Other times, maybe you don't want to pause the whole campaign, but maybe you want to decrease your bids. Well, now you're going to be able to do that if you go to your day parting schedules section and you go to the bottom here where you can create the rules. You can just select which day you want to choose the time period that you're wanting to do. Like, let's say, I pick Mondays from 3am to 7am and now I can do increase bid, I can decrease the bid or pause the campaign, and I can do this at the campaign level or at the portfolio level or even at the product level. So, super cool update from Adtomic. That way really allows you to kind of like laser focus your spend and optimize it based on the previous performance, but on time of day and day of the week. Bradley Sutton: Now, another quick filter that is new in Adtomic. we have our AI bidding suggestions and that's like based on the algorithms that you, that you choose. I'm going to talk about a New update to the algorithms too, but like, for example, I've got a whole bunch of AI suggestions here about how, what I need to do to my targets as far as on the bidding in order to reach my goal, right, and so we have a couple new filters where I maybe I just want to see hey, show me all of the suggestions, the AI suggestions, where it's asking me to increase the bid or decrease the bid All right. So that's a new filter that you're now going to be able to see on your suggestions page. The last update or feature alert for the day is the ability now, on auto campaigns, to choose a bid rule. All right. So a bid rule is kind of like. Bradley Sutton: maybe you're trying to hit a certain kind of target ACoS. Maybe you want to use our algorithm that maximizes the number of impressions. Maybe you want to maximize the number of orders. Maybe you want to use one of your custom bid algorithms, all right. So before for auto campaigns, you weren't able to set these, but now for the auto campaigns, you can go ahead and choose one of our algorithms or one of your own and go ahead and activate it right there. So I highly suggest everybody go ahead and do that if you're using Adtomic. Last up, we've got Shivali here for our training tip of the week and it has to do with a keyword research technique, a very, very simple way that, within seconds, you can get tons of keyword ideas based on you entering a keyword into our tool, Magnet, Shivali. Take it away. Shivali: How to find long tail keywords from a root keyword or phrase. Why is this important and how can you use it to make money? Well, as an Amazon FBA seller, of course you're interested in ranking on the top half of page one for your main keywords as well as your supplementary keywords. But how exactly can you lead to even more conversions? Well, of course you want to get in front of a audience that is ready to purchase, and the best way to identify that is by taking a look at your long tail keywords. What exactly do I mean by that? Well, these are those keywords that have maybe two, three, four, five additional words in the actual search term. And by taking a look at those search terms, right, you're starting to take a look at those people who are ready to purchase their warmer leads. They know what they're looking for, and that means that they are ready to buy so long as you can convey exactly what it is that you are selling and it matches what they have on their mind. Shivali: So let's go ahead and take a look at Magnet. I'm going to show you a filter you can use, and that is simply this word count filter right here inside of Magnet, that you can use to input a minimum or maximum and narrow down your search results. So I went ahead and inputted coffin shelf as our main seed keyword and clicked get keywords. We were outputted 3,204 filtered keywords in results. And then I want to narrow that down further by finding those really excited consumers. I'm going to go in and input in a minimum of four, I'm going to click apply and, as you can see, it immediately narrowed that down to 792 filtered keywords compared to the 3000 plus we had before. Now, of course, not all of these are going to be relevant. I'm already seeing that instead of the coffin shelf, we're now taking a look at Vampire Diaries makeup. That's not really relevant at all. So let's go ahead and combine this with the phrases containing filter and I can input in coffin, click apply filters and you'll see that automatically narrows me down even further to 157 filtered keywords. Shivali: Now this was a very, very fast way for you to go from 3000 filtered keywords into 157 and find keyword phrases where people are looking for something very specific. Of course, if I were a consumer and I were typing in bookshelf, that's going to be a significantly different feel and probably browsing for different styles of bookshelves, compared to somebody that's typing in coffin shaped bookshelf or coffin shelf or coffin bookshelf large six feet tall. So this is a very precise market and of course I'll still want to go in and open each one of these up and see whether or not the search term is relevant to our product. But of course this is really easy to also remove if I realize that that's not a phrase I want to maintain as part of my listing later on. Shivali: So, as you can see, this is a really easy way for you to find those really strong buyer intent keywords or key phrases that you are looking for. That can help you boost your conversions really fast. Of course you want to be ranking for those keywords and you want to drive traffic and all of that's great, but you also want to convert and so when you're using those longer tail keywords, you can get in front of audiences that are looking for something specific and that allows you to make that conversion a little bit easier. So that barrier to entry to actually get them to purchase is so much better when you are using words that are a little bit longer in length. So with this, I hope you go into Magnet, you implement, you take a look at those long tail keywords and you find success. I will catch you in the next video. Bradley Sutton: Thank you very much, Shivali, for that. I really recommend, if you guys haven't done it recently, even if you've already been selling for a while, go ahead and put some of your main keywords, especially if it's a not a long tail keyword. Put that into Magnet and just see what comes up. hit the smart complete button, for once you have the keywords that come up. After you put your main keyword in there and see how many keywords come up, and I bet you, I guarantee you, there's going to be keywords that are completely related to your main keyword because it's your main keyword is literally a part of those keywords that you possibly didn't even know had search for him. So that's just like a cool little homework assignment for you guys. All right, thanks everybody for joining us this week. We'll see you next week to see what's buzzing.

Lisa Kinskey, Marketing and Partnership Manager at Getida, first joined the eCommerce industry by way of an end-to-end supply chain service provider in the summer of 2020. Since June 2022, Lisa has been dedicated to helping educate FBA sellers about how to increase their profitability and minimize FBA fees through FBA auditing and reimbursements. She also co-hosts Getida's two podcasts: Prime Talk and Sellernomics.   About Getida Getida is the global leader in Amazon FBA auditing & reimbursement solutions for sellers worldwide. It's more than money back — it's the way forward. Getida Website: https://getida.com/ Getida Social Profiles: http://getida.com/ https://www.linkedin.com/company/getida/ https://www.facebook.com/GETIDA/ https://www.instagram.com/getida365/   Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.   #ecommerce #businesspodcast #amazonfba #amazonbusiness #amazonseller #rop #selleraccountant #fypusa #fyp #digitalmatketing #amazonadvertising #businessowner #amazonaudit #reimbursement #ecommerce #businessownerinterview

In this video, I'm sharing with you 3 big Ecommerce Lessons from 2023 that will shape your 2024 Blueprint. These lessons will help you build a successful business and reach profitability on Amazon FBA. If you're looking to build a business that will Stand the Test of Time, then you need to pay attention to these 3 big Ecommerce Lessons from 2023. By learning from these lessons, you'll be on your way to a successful 2024!   #amazonfba #amazonseller #selleraccountant #business #ecommerce #profitability #businessowner #accounting #businessfinances #bookkeeping #taxseason #tylerjefcoat #ecomsellers

In this episode, the FBA University boys tackle PART TWO of a four part series explaining the entire Amazon private label process!

Aaron and Whitney Cordovez discuss their different approaches to organization in both personal and professional life. They explore the importance of time management, planning, and the role of organization in achieving goals. The conversation also touches on their personal experiences, upbringing, and how these have influenced their habits and attitudes towards organization. They acknowledge their different roles and aspirations, and how their contrasting approaches complement each other.   _____________

What if we told you Cyber Monday could be your most profitable Amazon sales day of the year? Today on The Full-Time FBA Show we discuss our top Cyber Monday online arbitrage (OA) sourcing strategies! Cyber Monday, which takes place the Monday following Thanksgiving and Black Friday, represents a prime (get it?) occasion for resellers to leverage the huge rush of online shoppers in order to create a big payday for their Amazon business. Since Cyber Monday's main purpose is to encourage online shoppers to shop, shop, and shop, the day can impact us as Amazon sellers in multiple ways. So today we pull back the curtain and share with you our top seven tips for maximizing your profits on Cyber Monday. For great advice and strategies, start listening now! Show Notes for this episode - http://www.fulltimefba.com/214 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

Mike speaks to PPC Expert Lucas Kwiatkowski from Nomadz about the things you need to do to improve your Amazon PPC, where you can find long tail keywords, and how to lower your ACoS.   Over the past 6 months, I've been diving back into the weeds of the business. So far, one of the biggest "weeds" would be optimizing my PPC spend and overhauling it to be as efficient as possible, without costing me a fortune.    And so, the research started. One of the biggest resources that I've learned from is Nomadz, and their Youtube Channel. To pay it forward, I've asked Lucas Kwiatkowski to come on the podcast and talk about everything you need to do for Amazon PPC in 2024 and beyond.    If you'd like to skip ahead to the juicy parts, here's some timestamps:  Introduction - 0:00 How Nomadz Got Started - 1:40 Improving Your Account - 3:35 "How long until you see results from your ad campaigns?" - 6:47 Best Keyword Quantity - 9:44 Adjusting for Top of Search in Q4 - 10:05 12:40 - 14:30 shorts How to Use the Peel, Stick and Block Strategy - 16:46 Dealing with Too Many Keywords - 18:45 21:27 - 22:20 shorts 23:38 - 24:08 campaign score shorts Where to Get Long Tail Keywords - 24:25 Organic vs. PPC - 26:45 Video Ads - 29:23 PPC Training with Nomadz - 31:50   Lucas, thank you again for coming on the podcast to talk about all things PPC. We've definitely given the audience more than enough tips to learn about how to optimize their PPC strategies.    If you're interested in Lucas and Nomadz, check out Nomadz.    As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.    Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Until next time, happy selling!

In this episode, Nick talks to the seller of an Amazon FBA and eCommerce business created in October 2019 in the gaming, lifestyle, and office supply niches. Listen in to find out how the business makes an average of $7,751 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72626 to learn more about this business.

In this episode, Nick talks to the seller of an Amazon FBA business created in February 2021 in the home niche. Listen in to find out how the business makes an average of $10,865 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72884 to learn more about this business.

I reached 1,000,000 podcast downloads and dominated the Amazon FBA space! In this episode, I share podcasting tips and how I got to where my show is today. My biggest tip is to keep in mind that your first episodes will live on for a long time and people will still listen to those episodes. This will be a learning process because you'll improve over time.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

In this third installment of our Seller Strategy Masterclass for Amazon keyword research, we pull back the curtain on advanced Amazon keyword research strategies, unveiling how discovering what keywords competitors are getting sales from - ones you don't even have in your listing - can revolutionize your Amazon FBA business. We shed light on the power of Helium 10's keyword research tool, Cerebro, and how it can swiftly identify highly searched keywords that your product is ranking for. We also discuss the clever use of the multi-ASIN search to see which keywords your competitors are capitalizing on that you aren't even indexed for.  Continuing the conversation, we explore the advantage of understanding your relative rank on relevant keywords, and how to use filters to spot keywords where your competitors outrank you. We share some keen insights on how to leverage sponsored ads to boost your rank, and even how to find keywords that your competitors aren't running sponsored ads for. We believe that this strategy could make you a ton of money. Listen in as we divulge ways to automate keyword research, and how to use Magnet to identify loosely related keywords and get quick information on a list of keywords. Wrapping up the discussion, we delve into how you can get ahead of your competitors by finding hidden gems and uncovering keywords that your competitors are getting sales from that you may not have thought of. We provide guidance on using Magnet to find the most searched terms starting with a word or phrase and using the word frequency feature to identify trends. We also show you how to use auto-complete to quickly find the most searched terms. Don't miss out on this episode filled with actionable strategies that you can implement right away to give your business a competitive edge!   In episode 508 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Advanced Strategies for Amazon Keyword Research 10:36 - Product Placement for Competitor's Importance 16:39 - Sponsored Rank Average and Keyword Competitors 20:05 - New Feature in Cerebro 23:16 - Automating Competitor Keyword Tracking 27:47 - Analyzing Keywords Using Magnet 32:55 - Expanding Niche With Keyword Filters 39:32 - Keyword Search Volume and Popularity Ranking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos   Transcript Bradley Sutton: Today is the final part in a three part series on advanced Amazon keyword research, and we're going to talk about really cool strategies, such as how to find out what keywords competitors are getting sales from that you don't even have in your listing. How cool is that? Pretty cool, I think you want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. h10.me/cerebro. Don't forget to use the Cereous Sellers podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and today is part three in a three part series where we've been giving you guys just nonstop fire strategies all about keyword research, and I've been telling you in these episodes these are the kind of strategies that could potentially make you thousands of dollars. And if you want to raise my flag in other words the BS flag on that statement, let me just illustrate why I say that it could mean thousands of dollars easily. All right, let's just say you're a newish seller, all right, maybe you've only got one product and it's doing pretty good. You know, maybe you're projected to get about $100,000 worth of sales for a year. All right. Bradley Sutton: Now how many sales come from search? You know it varies by category, varies by product. If you take a look at your search career performance and look at the attributed sales to keywords that actually happen within 24 hours of the click, it's kind of a long, a long story how to calculate that out, but you know, maybe you see that 30% of your sales come from keywords. Now, obviously there's probably more that comes from it, just from your PPC alone. But again, let's just talk about that stuff that happens within 24 hours of a search of a keyword, which is called a denormalized search results. All right, so 30% of your sales come from keywords and you're doing 100,000 a year. That's like $30,000 come from keywords. Right Now, let's just say that, hey, that $30,000 that comes from keywords, it's from like 30 main keywords that you have already, on your own, found and you're getting sales from. Bradley Sutton: Now. Imagine if you could just add five more strategies, all right, total, I've given you, or at the end of today, you'll have 30 different keyword strategies that I've been giving you in episodes, or the the first edition, the second edition, now the third edition uh, over 30 strategies. From those 30 strategies, let's just say, for some strange reason, all you can get out of it is only five more keywords to get sales. Only five more keywords, all right, how much is that? If you were already getting $30,000 from 30 keywords, you just added a thousand dollars worth of sales for the year. All right, let's just say, no, you don't just have one product. You've been selling on Amazon for a few years. You got maybe 10 products doing about a million dollars a year. Total, all right, not even each, just just total. Bradley Sutton: Now, how much if you're adding like five, only five keywords that you've discovered through these strategies, all right, that's $10,000 worth of extra sales just by following some of these strategies. Now, I really think you guys can get more than five new keywords out of these 30 strategies that we've given you. So, again, if you're just hopping in on this episode, you can go ahead and listen to it, but, but I suggest watching the? Uh, the other two episodes first. Now, those episodes are 506 and 507. Uh, if you're watching this on the web, you can just get that at h10.me forward slash 506 or forward slash 507 and catch it on YouTube. But anyways, um, even if you just want to go ahead and keep watching this, no problem, all right, let's go ahead and hop into the strategies. All right, uh, this is, if you guys have been keeping count, this is strategy number 21,. Bradley Sutton: Out of our Cerebro strategies, all right, and this one is how to see which keywords your competitors are getting sales from that you aren't even indexed for. Now, why is this important? How can it make you money? Well, this is like the easiest no brainer of them. All right, your competitors very similar product to you. They're literally getting sales from a keyword because you know they're high on page one. Uh, for a decent search form keyword and you don't even have the keyword in your listing. All right, doesn't take a rocket scientist to understand how this is one of the easiest strategies of everything that we have here that can put money in your pocket. Uh, how do you go ahead and do it? Let's go ahead and hop in. Bradley Sutton: Now, the first thing you're going to do is this works on a multi-ASIN search in Cerebro. So you put your product first in Cerebro and then you had put, you know, like four, five, six, seven, eight, nine other competitors right there as well. Now what you want to do is you are first going to hit position rank, zero and zero position rank. What that filter is is it means your rank, which is why you have to put your product first in this list. So if you put zero and zero for minimum and maximum, that means you're saying I am not ranked at all. And then what you're going to want to do is you're going to go ahead and go to the number of competitors, filter All right, number of competitors, and you're going to go ahead and put minimum one. That's all you care about. You just want to at least sell at least one person, and then nothing on the max. And then you're going to go to competitor rank and then you're going to put, let's just say minimum one, let's say maximum 10. So that means not only are your is at least one of your competitors on page one, but they are, like you know, at the top of page one. Like I said, they're probably getting sales. I'll go ahead and put since this is the US marketplace, I'll go ahead and put a minimum search volume of 400. You know you can do more or less than paying if anything comes up. And I mean the goal is for if you do this, you don't want any keywords to show up, right, you know that's the goal, like you're doing. All right, if no products or if no keywords show up. Bradley Sutton: Now, in this particular case, only one keyword came up Gothic cabinet, all right. So the way that you can see if a keyword you have is indexed or not you might not even have it in your listing Go ahead and take this list of keywords. Now, in this case it's just one keyword and you're going to want to go into index checker, right, that's the next step. So normally you might have, you know like 10, 15 keywords. Me, I'm doing all right. So I only have you know one keyword on there, but you're going to go ahead and paste the keywords into index checker and you're going to put your ASIN as the ASIN and index checker that you are checking, all right. So I'm going to copy my ASIN, I'll bring it over into index checker and then you just run index checker and then what you want to do is see does it say that you have indexed or not? All right, in this case. Yes, I am indexed. All right. Bradley Sutton: Now let's just say one of the some of these keywords was not indexed. Well, the way to know if you are indexed or not, make sure to check the videos here in index checker and you can find out how exactly to check if you are indexed or not. But again, super simple, just a few clicks. Again, you want to see where you are not ranking at all, not even in the top seven pages, but your competitors. At least one of them is getting sales from a keyword because they're in the top, in the top 10 positions. And then the next step, if you just want to see if maybe you're not indexed at all, is go to index checker. One more quick thing I'm not sure if I mentioned this before, but in another video we have match type here, all right. So I've been talking in strictly about organic ranks in a lot of these videos, but helium 10 is checking if they're also in the now defunct editorial recommendations. Bradley Sutton: If they're showing up in an Amazon's choice widget, that's different than just the regular Amazon's choice button, but in our badge it's an Amazon's choice widget. That's sponsored ads. There's a highly rated widget. They're sponsored brand header videos or sponsored brand header ads and also sponsored brand video. So these are all different match types in Cerebro, where it'll have a little letter next to the keyword showing that, hey, this is what keywords you know what's the match type of this keyword. It'll say oh or s or other things like that. So this is also valuable. Like, maybe you want to know, hey, where is my competitor showing up in the search results? And they've got a sponsored video ad. All right, hey, where's my competitor showing up in a sponsored brand ad? Hey, well, what are the keywords where my competitor is showing up for like five or six or seven different things all on page one. I mean they literally could be, could be doing that. So this is a great way to look at that as well. Bradley Sutton: All right, let's get into the next strategy how to find the keywords. Competitors are beating you on. All right. In the previous strategy, we talked about looking for the keywords where a competitor is getting sales from, but you might not even be ranked or indexed at all, and definitely not ranked. But you know what? If you're ranked on page four, five or six, or even on the bottom of page one, but most of your competitors are ahead of you, all right, why is this important? How can this make you money? Again, this is one of those no brainers. Hey, you want to show up before your competitors, right? So maybe you know there's a keyword Gothic decor and there's six competitors on there that are coffin shelves, and you're a coffin shelf. Right, there's customers who are searching for Gothic decor, who are looking for a coffin shelf. Now, they don't see all of those other products on the page. You know, maybe there's some Skull Candleholder or some moon shaped mirror or some weird Gothic thing, right, they're looking at only the coffin shelf. So it doesn't really matter the position placement there. Like, hey, is this page one, position five? Because if the first four products are all something different than what they're looking for, it's almost as if those don't exist, right? Does that make sense? Bradley Sutton: So, in this sense, like what we call your relative rank is important. Where are you showing up in the search results compared to your direct competitors? Because those are the ones who you are fighting for. You know the sale from. How do you view that? All right, so, again, this works if you have done a multi-ASIN search and then I, you know, I like to go ahead and let's put a minimum of 300 search volume. Now, what you want to go to is where it's called relative rank. All right, so I'm going to go here to the relative rank and let's just say hey, where am I? At least three, four. All right, that means I'm at least the third one that comes up. And let's go ahead, apply filters and we probably going to have a lot of keywords here. Yeah, look at this, 38 keywords show up. And so, again, these are all the keywords now where at least two of my competitors are beating me on. All right, if I wanted to, if I wanted to see all the keywords where four out of the competitors were beating me on, I would go ahead and put a minimum of four in relative rank. Bradley Sutton: Now let me explain how, again, this relative rank works. Here's coffin shelf. It says over here under relative rank, I am six. That is terrible. This is the most important keyword for my listing and it says I am six. So what I can do is I can put my mouse over this relative rank and I can see where my competitors are ranking. For Now, the one that is my ASIN. It's going to be in bold. So right here, clear as day, I can see why my relative rank is six. I see one competitor is one, another is two, another is nine, another is 14, another is 15. And then there I am, at 17. So here is a complete list of keywords where at least two out of my main competitors they are showing up on page one before me or just anywhere in the search results. You know, maybe I'm on page two, maybe they're on page two and I'm on page five. You know, regardless, this is a great metric that you want to look at. Where are your competitors being on? You are ranking for the keyword, so at least you're in the. You're in the ballgame, right, but you're not getting sales when your competitors are all showing up before you. So a great quick way to see where your competitors are being you from, find those keywords, figure out, you know, like, how you can increase your rank. You know, maybe it's by putting some more money at your sponsored ads for those keywords and hope your conversion rate goes up. But find a way to start beating your competitors so that you're the first in the relative rank On those keywords. Bradley Sutton: Next strategy how to find keywords that your competitors are not running sponsored ads for. Now, wow, how can this strategy make you money? Um, you know your main keywords. No matter what, if none of your competitors are, you know, doing ads for it, or if all of them are, you still got to do ads for it. All right, you want to rank for it, for you know your most important keywords. But sometimes you know you might want to look for keywords that have a little less competition, or maybe at least your main competitors are not the run the ones running sponsored ads. You could view that as opportunity to make some money. So how can you find that out? Again, if you are in a Multi-ASIN search, you have the results here. Um, sometimes you can go ahead and put a minimum search volume of 300. That's what I'm going to do right here. Bradley Sutton: Now, what you want to do is you want to. There's a couple ways you can do this. One way is finding out where not many people, not many of your competitors, are running sponsored ads at all. In that case, you're going to want to find the filter that says sponsored rank count and you can put like a maximum of, let's just say, two. What that means is, hey, show me the keywords here where my competitors a maximum of only Uh two are even running sponsored ads. Now, a lot of times, a crazy number of keywords are going to show up here, like even this one says a thousand keywords. So in this situation, I'm actually going to go ahead and put another Filter, which is the competitor rank average. All right, that means, hey, these aren't just random sponsored ads they're running. These are ones where they're probably, you know, getting organically around page one or two. So I'm going to go ahead and put minimum competitor rank average one, maximum 50, and then when I apply that filter now the number is going to be a lot less of these keywords. Bradley Sutton: And here, 56 keywords, like, for example, here's one right here gothic bookcase. It's probably is fairly relevant, right, and I can see there are only there is nobody running sponsored. Good grief, I can't believe this. There is zero competitors running sponsored ads on gothic bookcase, which is a very relevant keyword. Here's another one coffin bookshelf. Only one competitor is showing up in sponsored ads. Uh, for this keyword gothic cabinet Nobody is running sponsored ads. So that's a great way again to see which keywords your competitors are not even focusing on. Bradley Sutton: Another situation could be instead of the number of competitors, you might want to look at sponsored rank average and maybe you want to see where their average is like, at least Like 30, you know meaning they're probably a lot of competitors are not even on the first. You know few pages of sponsored ads and if I go ahead and apply the filters on that, so again, sponsored rank average, minimum 30. I'm not putting anything in sponsored rank count. Now I see nine filtered keywords and see here, here's one keyword right here coffin decor. There are a couple of competitors showing up in sponsored ads and this is a keyword that a lot of people are on page one for. But look at this the main competitors are are 33rd and 69th as far as sponsored ads. That means that's like page three and page Six probably in sponsored ads. That means if I come in, I would potentially be the only person. If I bid high, I would be the only person on page one For this keyword in sponsored ads. Bradley Sutton: So another great way to find valuable information that can save you money in advertising so that, uh, you know that you can focus on certain keywords and you're not going to have much A competition at all on the flip side. Maybe you're just curious hey, where are most of my main competitors? Uh, you know advertising for where they, where are they, concentrating their top of search spend? You can go opposite on there, say you can say, hey, show me, uh, you know, put in the filter here, show me where they're sponsored rank average, regardless of their competitor rank average. So me where it's between one and 20, meaning that on average they're on page one, and that's going to show you where most of your competitors are concentrating their spend. So a lot of different ways that you can filter through this information, but it's important to do that so you can really like dial in your ppc game. Bradley Sutton: How to get a quick view of top products for amazon keywords. Why is this important? Well, as you've been seeing from a lot of our Cerebro strategies here, sometimes when you do search results, uh or in Cerebro, you can have hundreds, if not thousands, of keywords. Not all of these keywords are completely relevant to your product and you shouldn't just base it on our competitor performance score. You know, like I said before, that that doesn't mean it's always 100 relevant or that there's not other Keywords that are very relevant. Bradley Sutton: If you're looking for uh keywords where most of the top you know 10 products or the pages, the ones that are at the top of page one, are somewhat similar to your product, you know how would you? How would you do that One by one? Well, you would have to go and click each keyword and look on amazon to see all right, gothic decor, are these all coffin shelves? Oh no, when I click on gothic decor, I see a whole bunch of of random products like dream catchers and and gothic bed frames and stuff like that. Right? So now you know, okay, this is probably not a keyword where a lot of people are searching for coffin shelves. Right on the flip side, if I search for, um, you know, mini coffin bookshelf, all of the all of the products might look like one of my products. I hope that makes sense. Bradley Sutton: So, instead of having to go one by one and just checking what these keywords look like, we have a brand new way in order to uh see this inside of Cerebro. Let me show you how to do it. All right. So, in in Cerebro, if you mouse over any of the keywords, you're going to see this pop-up window, if you don't have the advanced view on, and you're going to see thumbnails of the last time, helium 10 check the top 10 products, the thumbnails of the main image. Super, super cool. You no longer have to go to amazon to take a look at the keyword. You'll instantly see the thumbnails. If you're looking for a little bit more information, you, you're gonna. You can hit the advanced view and if you hit advanced view Now, you can actually see the titles of those products, you can see the price, you can see if it has variations. The rating Super, super cool guys is one of the uh, newest features of Cerebro. Um, you know, depending on when you're watching this, you might not have full access Uh to it yet. Um, but this is a really cool feature where you no longer have to go click one by one and then look off of Uh, helium 10 back on amazon to see what kind of products are on the top of page one. Bradley Sutton: All right, how to automate your amazon keyword research. All right, we've been talking about a lot of strategies as far as how to find top keywords from your competitors. You know from your own listings, uh, etc. Now, the way I showed it to you guys, it doesn't take too much time. But maybe you've got 10, 20 products and you wanna be checking your competitor's keywords once a week. Well, it can start getting pretty tedious and time consuming and a lot of data that you're gonna have to process to every single week or every other week, go through all of your products and all of your competitor products and know, all right, is my competitor ranking for any new keywords that I didn't know? So I can put it in my listing. So how would you like a way to just put time back in your hands? I mean, time is money, right, so this could take hours and hours a month, but instead of that, let Helium 10 do the work for you. Bradley Sutton: How can you automate keyword harvesting from your competitor's keywords? Well, it actually goes back to your dashboard, all right. So what you're gonna wanna do is you're gonna wanna go back to just your regular dashboard, okay, and you're going to hit insight settings on the very bottom left of the screen insight settings, all right. Once you do that, you are going to find the keyword insight settings and then you are going to hit four insight types and you are going to select customize under keyword suggestions based on my competitors, all right. So hopefully you've set your competitors and if you haven't set your competitors on your insights dashboard, there's videos that we have on our dashboard on how to do that. But you wanna put your top five competitors for all of your products and these are the ones that you probably are running Cerebro off of. Bradley Sutton: Once you've got that done, like I said, go to your insights types, hit under customize under keyword suggestions based on my competitors, and what you're gonna do here is you're gonna enter exactly whatever you like to do inside of Cerebro. You're basically automating your Cerebro process. So maybe you said, hey, I wanna know any keyword where the search volume is at least 400 and my rank is like maybe I'm not ranking at all, so I'm gonna put zero and zero, but at least one of my competitors is ranking in the top 20 positions. All right, that's what you just fill it out, just like you would on Cerebro. So now, any time that one of my competitors for any one of my products, right, is getting sales from a new keyword that I'm not ranked for now. I'm going to get actually an insight on it or a notification right here and it'll tell me hey, your competitor is ranking for these new keywords. Bradley Sutton: Would you like to start tracking it? Would you like to start putting it in your listing? This is like super, super cool guys, next level If you don't have access to it, you're gonna need the diamond plan in order to access this. But I mean talk about putting money and time back in your hands. I mean this saves hours and hours of work. You now don't have to even run Cerebro almost ever again on your products, unless you wanna do some advanced to filtering, but you can now get those keywords delivered to you in a message saying hey, your competitor is getting sales from these keywords. Do you wanna put it into your listing? So, guys, if you wanna start automating it, make sure to set that up on your insights dashboard. All right, guys. Bradley Sutton: So we just went over a lot of strategies in the last three episodes on Cerebro 25 of them in total. I've just got a couple of strategies here using our other keyword research tool, magnet, so let's go ahead and get into it. How to find loosely related keywords to an individual keyword phrase. How can this be important? How can it make you money? Well, we showed you in Cerebro I had to get a lot of really specific information. But maybe you're doing a little bit broader research and you wanna kind of like, hey, instead of just looking at what these exact products are ranking for, let me have a broad view of keywords that are very loosely related and some closely related and see if something comes up that maybe didn't come up in Cerebro. Let me show you how to do that. If you go to Magnet, our tool, let's go ahead and enter a coffin shelf if that's my main keyword and I'm gonna hit get keywords. Bradley Sutton: And now what's going to show up here are all of the keywords that are loosely related to coffin shelf, and how these keywords are sourced is from different databases. One of the sources is organic, meaning these are the keywords that other products ranking for coffin shelf are also ranking for. Right, we've also got smart complete. Smart complete means hey, let's take this word, coffin shelf and then what are some long tail keywords related to it? I'll show you guys in a later strategy how to a little bit more recent. I'll show you in a later strategy a little bit more detail on that. And then last it's showing Amazon recommended keywords for other products that are on the coffin shelf search results, all right. Bradley Sutton: So for example, I just typed in coffin shelf and take a look, even without any filtering at all. Look at some of these interesting keywords that come up Gothic kitchen decor, punk room decor, creepy room decor, goth bedroom, curiosity cabinet. So these are other keywords that maybe wouldn't have come up in my Cerebro searches. But I'm just getting a little bit more information here and a little bit more keywords on things that I might want to put into my listing. There's a lot of filters here. Like, maybe I just wanna see all the keywords that have over a thousand search volume, I can use that filter. Maybe I wanna have all of the keywords that have at least three words right, I don't want any one word phrases, I don't want two word phrases. You know I could use that filter. Tons of filters here. Maybe I'm interested in what are all the keywords that have a title density? Maximum three, all right. What does title density mean? Title density is the number of products on page one of the search results of a keyword that have that exact search keyword in its title. So there's tons of different filters you can use. Bradley Sutton: And then again, this is a great way to round out your keyword research or perhaps get other ideas how to get top level information on a group of keywords. All right, let's just say that you came up with, you know, 30 keywords from Cerebro that your competitor is beating you on. Or let's just say you've been, you know, getting a whole bunch of data off of Amazon, like you've been looking at Pinterest trends or Google trends or TikTok hashtags or whatever, and you just have this random list of keywords and you're like, hey, I just wanna see you know what's the search volume of these keywords. Let me show you how you can just get some really quick information without having to, like one by one, go through these. All right, so let's just use the scenario, first of all, that maybe you were on Cerebro and you found nine different keyword phrases that your competitors are beating you on and you maybe wanna know what is some information on those keywords. Well, I'll just go ahead and copy these keywords right here and I'm actually going to paste them into Magnet. All right, and again, these keywords can come from anywhere. Bradley Sutton: Now, where I want to go, if I want to analyze multiple keywords, is the second tab of Magnet, all right, so once you're in Magnet, hit the analyze keywords tab and then go ahead and paste all of those keywords. I can put up to 200 in here and then you can hit the button analyze keywords. All right, now what comes up is not all of the long tail keywords or not the loosely related keywords. This just brings up the exact keywords that came up. All right, from the ones I pasted, and now I can just see the information, such as the estimated keyword sales for each one. I can have the buttons that go to the brand analytics. I have the search volume for each keyword. Let's just say these were the keywords that my competitors were beating me on, or that my competitors are on page one from. Well, the cool thing here is I can actually see a keyword summary of the total search volume. So instantly I'm like, okay, wow, my competitors is beating me on keywords that have a total search volume of 7,200. All right, so there's a lot of cool information that you can see here. Bradley Sutton: So again, this is a great way to just get some like quick information on a group of keywords instead of having to go one by one on your keyword list, how to find long tail keywords from a root keyword or phrase. Now, why is this important? How can this make you money? Well, you might know what your main keywords are. You might know what other keywords products are ranking for, but it's important to understand that there might be longer tail versions of these keywords. Maybe they don't even have that much search volume that can really round out your keyword research, and maybe you'd be the only competitor who is ranking for these keywords, all right. So how can you do that? Bradley Sutton: Let's hop into Magnet. I just use one of my main keywords coffin shelf. Here and again, there's thousands of keywords that came up, but if I wanna see the long tail versions of this, all I have to do is I'm going to select the match type of smart complete, all right. So smart complete is allows me to show what keywords coffin shelf is the root of. Where are maybe there are some plural versions of this keyword? Where are some keywords where the order is different than the original word? Bradley Sutton: Do you know how you do autocomplete on the Amazon search bar? If you type in coffin shelf, it'll just show you keywords that just start with the word coffin shelf. But look at some of the words that came up when I did smart complete here for coffin shelf. I see coffin shelves. I see coffin shelf large six foot tall. I see glass coffin shelf. So there's a keyword where it starts with a different word. I see book shelf, coffin. So there, all of a sudden, it mixes up the words and even adds another one. Here's another one coffin wall shelf. It took those two words, coffin shelf, and then put a word in the middle of it. So this is like a great way to kind of like look for longer tail versions. Bradley Sutton: Now that what I just showed you, that smart complete. It's also indicative of what could come up in a phrase match target for PPC. All right. So if you do phrase match or broad match, right. So Amazon sometimes will change the order of the words. It'll add a word before, it'll add a word after In broad matches. A little bit, you know more crazy the kind of things that it does. But now, instead of just all right, let me just see what's gonna show up on a broad or a phrase match. You can actually get a preview of what kind of keywords would come up if you do a PPC campaign on a certain keyword. That's kind of crazy if you think about it. What is everybody else on Amazon doing? They're just like all right, amazon, take the wheel. You know, let's just see what you're gonna show me for no, now you can know the exact keywords that potentially could come up in one of those campaigns. Bradley Sutton: Another way that you can use this information is by trying to see where you know like maybe you wanna expand out in your niche, like I am selling coffin shelves here. I have this list of 3000 keywords ready to coffin shelf and I just wanna make something coffin shaped, right? Maybe it doesn't start with coffin shelf. Let me show you what you can do With the list unfiltered. The first filter you're gonna do is you're gonna go to phrases containing and then I'm gonna go ahead and put coffin there, all right. And then, once I apply the filters, now any keyword out of these 3000 that came up that have coffin in it show up. So maybe I'm like all right, where are the keywords that have at least 400 search volume that have the word coffin in it? And now, all of a sudden, I see 40 keywords. Bradley Sutton: Right, and if I'm selling coffin shelves, all of a sudden, something else might strike my fancy here, like I'm just looking at this and here's something that I didn't realize. There's 400 people searching for coffin coffee table all right. There are 500 people searching for coffin decorations. There's 500 people searching for coffin bowl what the heck is a coffin bowl? I might wanna look at that. There's almost a thousand people searching for coffin rug all right, and here's a creepy keyword skeletons carrying coffin. Bradley Sutton: These are like new product ideas that I can expand my brand out to, that I didn't even know existed and all I did was I just put in my main keyword into MAGNET and I was like, let me do a filter for any keyword out of these 3000 where coffin is in it, and now I can see tons of product potential. So here's three different ways that you can find long tail versions of keywords what might come up in a PBC campaign, or even new ideas for product line extensions, how to see the keywords in a niche that are trending up in search volume. Now, why is this important? How can it make you money If you've got a lot of keywords that you're considering to use and maybe you can't fit them all in? Or maybe you're looking for new product ideas. Bradley Sutton: Well, how are you gonna prioritize it? Sure, you can prioritize it by search volume, but let's just say that even there, hey, all these keywords, there's a lot of products that have this, or a lot of keywords that have the same search volume. Well, how do you prioritize then? Well, what I like to do is I like to prioritize by the ones that are trending up. Right, if a keyword is going down in popularity compared to last month, I might not wanna focus on that keyword. So how can I easily see which ones are trending up? Bradley Sutton: There's a filter right here in MAGNET. So if I have any search results up in MAGNET, all I have to do is look for the filter search volume trend. And maybe I wanna see something that has a minimum of 50% increase compared to last month. I'm gonna put a minimum of 50 and I'm gonna hit apply filters. And now any keyword that has a big trending up is going to show up here. And look at this. Oh, my goodness gracious, I see coffin Zen garden is up 104% on search volume compared to last month. Coughing candy bowl is up 261%. So if I was looking to prioritize keywords, do you think I'd wanna prioritize some keywords that are up by over 100%, absolutely. So an easy way again to see in your niche what keywords are on the way up. Or, conversely, maybe you wanna see what keywords are on the way down. Just put in any keyword into MAGNET, check the related keywords and use that trending filter how to find common root words in an overall keyword niche. Now, why is this important? Well, again, I like to use this almost as a product research tactic. It could be, and also a PPC play too. Bradley Sutton: When I enter in Magnet a certain keyword, that's my main keyword and I'm looking at a whole bunch of loosely related keywords. Maybe there are certain trends that I don't realize. Like it doesn't take a rocket scientist to understand that if I put in coffin shelf, there's probably gonna be a lot of coffin related keywords, but sometimes there might be other keywords that could give you other ideas that you weren't even thinking about. How can you find that? Let me show you. Let's just say I searched coffin shelf here in MAGNET. I'm gonna look at this box called word frequency and what this means is, of all the search results that are showing up and I can also filter it down even a little bit what keywords appear the most in the phrases. And again, just like I thought the number one keyword here or actually the number one keyword is decor at 1000, but then coffin was 600. But maybe there's something else here that looks interesting. Like, for example, I see a spooky and I'm like spooky, 131 of these keywords have the word spooky in it. So if I hit spooky, what happens is is now all of the keywords on that list that start with the word spooky are gonna show up here and I can start getting some ideas. Like look at this 38,000 search volume for this keyword. Spooky basket 1400 search volume for spooky home decor. Spooky desk accessories has a couple hundred searches a month. All right. So now, all of a sudden, I just discovered, maybe in like a new sub niche where I'm looking at coffin shelf. But I see, wow, look how this keyword spooky is trending in so many of these keywords. And again, I can use these keywords in my listing or use it as potential PPC test or use it as an idea generation for new ideas for my brand. All right. Bradley Sutton: Last strategy of the day how to instantly see the most search terms on Amazon that start with a word or phrase? All right. So this is pretty cool. Like how can this help you out? Well, you know, you might just be doing very, very like kind of low key research where you discover something you're like, all right, well, what is the most search term? Like, hey, I saw this garlic press, you know, is garlic press the most search term that starts with the word garlic? Or is there something else you know, coffin shelf. Is coffin shelf the highest search term that starts with the word coffin, or are there longer tail versions of this keyword that have even more search volume? Bradley Sutton: Check out a super simple way to find out in seconds which keywords are the most searched. When you start with any letters, word or phrase, all you have to do is just go directly to magnet guys and start typing. That's it. So let's just say I'm gonna type in coffin. If I pause just a few seconds, any keyword that has a lot of search volume is gonna show up here. And here I can see that the number one keyword that starts with coffin it's not coffin shelf. Coffin shelf isn't even top 10. It's coffin charcuterie board. That's crazy. I didn't realize that. All right, maybe I'm wondering. All right, what are the most search terms that start with coffin shelf? Here we go coffin shelf is number one. Coffin shelf large is number two. I mentioned garlic press earlier. What are the most search terms that start with the word garlic? Well, whatever shows up here in this autocomplete, right here in magnet, it is the words. It is sorted by the number of searches. All right, so I can see. If I put in garlic, the number one keyword is garlic, number two is garlic press, then garlic powder. So any keyword you can possibly think of on Amazon. Bradley Sutton: If you're just really curious, hey, what are some other keywords that might start with this keyword and one of the most search ones? Just start typing anything you want into magnet. Don't even have to click anything. Whatever comes up in the magnet autocomplete are the highest search terms. All right, guys, there you have it. We just did, I think, by my last count, 31 keyword research strategies over the last three episodes. Now don't just sit there and be like oh wow, that was amazing, Bradley, those are some incredible strategies and that's it All right. That does nobody any good. That means I just wasted my breath here in all these strategies. What I want you to do is pick some of these strategies and start doing it right now on your own account. Bradley Sutton: Maybe you haven't even found a product yet, but there was ideas that I brought up in this keyword research on how you can find product ideas. Maybe you've got an existing brand and now you know of how you can come up with expanded ideas by doing keyword research. Maybe you've got your product on the way to you right now from your supplier and you need to start building your listing and you wanna make sure you've got the best keywords. These 31 strategies are going to help you with that. So, guys, hope you enjoyed these episodes. Bookmark these, go back to it, refer to it. I'm gonna try and put copies of these videos also inside of our tool and inside of our Helium 10 Academy so you can have them as reference. Let me know, guys, in the Helium 10 members Facebook group or, if you're watching this on YouTube, in the comments. Let me know which one of these strategies you thought was the coolest, which ones that have helped you find new keywords that can help you get those extra thousands of dollars of sales on Amazon.

What should I do about these letters I get from "brand potection" companies?  Will they sue me?  Should I just trash them?  What could I sell my amazon private label business for?  How are deals like that usually set up?  Do I need to set up sales taxes for my Shopify store?  If you find yourself asking these questions then this eposide will have answers for you! I sit down with lawyer Paul Rafelson from Seller Basics.com and just rapid fire talk about these issues with super realistic answers.  We cover a lot of common amazon selling questions and hopefully bring some calm to worried sellers who might get a letter or two.Rafelson Law Firm: https://ecomattorneys.com/Seller Basics Referral: https://rcosman.krtra.com/t/4FVyCJGwuLdTSign up for our free newsletter https://www.sellingfrom.co/newsFree Facebook Group https://www.facebook.com/groups/sellingfromthebeachJoin our Free Selling on Amazon Course https://www.sellingfrom.co/freefbaGrab a Copy of our Book https://www.sellingfrom.co/book Join our OA Masterclass at https://sellingfromthebeach.com/masterclass Instagram https://www.instagram.com/sellingfromthebeach/

The FedEx oversize charge for many shippers is a shipping expense that cannot be avoided. Many shippers do not know what these are until the charge is on a FedEx invoice. Let's look at the definition of the FedEx oversize charge, the price of the FedEx oversize charge, and FedEx peak season oversize charges. In addition to understanding these changes, we will help reduce the cost impact and show how Refund Retriever's reports can identify your issues. Read More.  Since 2006, Refund Retriever has been auditing FedEx and UPS packages for late deliveries and billing mistakes. We assist shippers in maximizing carrier discounts and achieving best-in-class pricing through a complete logistics analysis. Are you paying too much for your shipping? Refund Retriever also offers a solution to all your Amazon FBA reimbursement problems. We manually check the whole inventory lifecycle to guarantee all inventory is available for sale. To learn more about FedEx/UPS auditing, contract negotiation, or Amazon FBA reimbursement services, visit: https://zurl.co/ZUqV

On today's Lunch With Norm, we are with an Amazon mentor, Kevin King! We discuss Mastering Amazon FBA in 2023. Find out the tips for Black Friday and Cyber Monday/ Q4. Our guest organizes the Billion Dollar Seller Summit.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, an Amazon mentor, Kevin King, is here. Today, we discussed Mastering Amazon FBA in 2023. He organizes the Billion Dollar Seller Summit.   This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Ryford Estores, going from selling cans to pay for his school lunch to a multimillion dollar business owner. Is more necessary? In this episode Ryford goes through his origin story, growing up in the Philippines and moving to America through inventing his 3 way mirror and an entirely new way to look at hair care. Can you think of a better way to find a hole in the market and fill it than to just create the solution yourself? Full honesty, Ryford's numbers in Walmart and other markeplaces rivals my own even with a smaller operation, and he gives a lot away in this episode, so watch it, learn something.... If you want more from Ryford, or want to see what his product line is all about find him and Self Cut Systems here: YouTube:  @selfcutsystem  Insta: selfcutsystem Personal Insta: CeoRyford TikTok: selfcutsystem Facebook: SelfCutSystem LinkedIn: Ryford Estores Site: selfcutsystem.com    _____________  

n this Prime Talk Podcast Sponsored by Getida – Vince Montero - Brand Evangelist and Consultant at Trivium Group - talks about understanding Amazon PPC, and also more information about his life's journey. Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Vince Montero of Trivium Group - https://triviumco.com/ Your partial in-house advertising team for Amazon. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. Just consistent, hard work. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

Looking for some quick-fire motivation for your Q4 Amazon FBA endeavors? You've come to the right place! Because dynamite comes in small packages, this episode is short and sweet as we share inspirational stats and stories around Q4 that should get you fired up for this busy Amazon FBA season. You can look forward to hearing about how your sales and sales velocity will inevitably get a boost in Q4, how retail arbitrage opportunities increase, how you can maximize your Q4 profit snowball, and how your seller metrics will improve if you prepare for Q4 correctly. See you on the other side! Show Notes for this episode - http://www.fulltimefba.com/213 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

In this episode, the FBA University boys tackle PART ONE of a four part series explaining the entire Amazon private label process!⁠⁠

In this episode, Nick talks to the seller of an eCommerce and Amazon FBA business created in September 2019 in the lifestyle, office supply, hobbies, and equipment niches. Listen in to find out how the business makes an average of $27,647 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/72665 to learn more about this business.

I absolutely love hosting Unstoppable Mindset. I, and thus you, get to meet so many interesting and fascinating people. Jack Kountouris was born in London to a North Carolina mother and a father from Greece. He lived there until he came to the United States to attend college at Wake Forest. While in his Master's program he met a friend who had an interest, like Jack, in board games.   After college Jack and his friend decided to become business partners and formed Dimension Board Games in 2021. For a bit, Jack lived again in London while his friend lived in Denver Colorado. Jack took up a full-time career as an executive recruiter while working to help start the company. Life became easier in May of 2022 when Jack moved to West Los Angeles. Now at least the two partners were pretty much in the same relative time zones.   My time with Jack was especially interesting as Jack discusses challenges the two friends faced while starting and working to grow their business. He discusses openly the many challenges he faced as a new entrepreneur and he gives us some good lessons about how to move forward during trying times such as when the pandemic was at its height. I think you will find our time with Jack helpful and certainly inspiring.     About the Guest:   Jack Kountouris is a Greek-American entrepreneur who grew up in London and now aims to revolutionize the board game industry. With a unique cultural background stemming from his father's roots in Athens, Greece, and his mother's North Carolinian heritage, Jack brings a diverse perspective to the world of gaming.   Having spent his formative years immersed in the vibrant atmosphere of London, Jack developed a deep appreciation for art, creativity, and innovation. He obtained his bachelor's and master's degrees at Wake Forest University in North Carolina, and it was during this time that a simple pastime of playing board games with his friend ignited a spark of inspiration. Fueling their entrepreneurial spirit, they founded Dimension Board Games, and their first game, "Invasion: The Conquest of Kings," was released in May 2022.   Jack now lives in West Los Angeles, where he continues to innovate with his friend and business partner on new games while juggling a full-time career in the executive search industry. Through their captivating storytelling and immersive gameplay, they aim to leave a lasting legacy in the gaming industry for years to come.   With an indomitable entrepreneurial spirit, Jack Kountouris brings a business perspective to the emerging board game landscape, captivating audiences, and redefining what it means to deliver joy and excitement to players of all ages. His journey is a testament to the power of creativity, persistence, and a commitment to making a difference in the world.     Ways to connect with Madilynn:   www.dimensionboardgames.com is the website to my company @jackountouris is my Instagram @dimensionboardgames is my company's instagram.     About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes    Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i  capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hi there everyone. Welcome once again to unstoppable mindset. And today we get to have a conversation with a really interesting person at least I find him interesting, I think you're going to as well. You're going to hear some pretty unusual things that you haven't heard on unstoppable mindset before. But it's always good to stretch the envelope. And that's as always fun. Jack Kountouris is our guest today. Jack was born in London came over here to go to Wake Forest and earned his bachelor's and master's degree. He is an executive recruiter, we'll talk about that, because I think there's some relevance of that. But mostly, he has developed an interest. And I don't want to give it away. We'll get to it. But he's developed an interest which is incredibly fascinating. And I'm anxious to hear about it. I've never met someone who's doing some of the things that he's doing, but we'll get to that. Suspense right. Anyway, Jack, welcome to unstoppable mindset. We're glad to have you here.   Jack Kountouris ** 02:24 Hi, Michael. Thanks. It's a pleasure to be here.   Michael Hingson ** 02:27 So you, as you describe in your biography are Greek American, which is kind of fun. Father from Athens mother from was it North Carolina? Yeah.   Jack Kountouris ** 02:37 Mama from NC little town, in the Outer Banks,   Michael Hingson ** 02:40 and you didn't develop a North Carolina accent? Obviously.   Jack Kountouris ** 02:45 No, I never did. I did grow up in London. So my accent got a bit of a Britishness to it.   Michael Hingson ** 02:52 Well, there you go. Well, tell us a little bit about you. Maybe it's kind of the early Jack growing up and all that you grew up elsewhere. So that's always fun and fascinating to learn about. So I'd love to hear about the the younger Jack.   Jack Kountouris ** 03:04 Yeah, of course. Yeah. Happy to tell you. So basically, I was born in London, to an American mother and a Greek dad. So living living in the city. I was basically growing up there. I went there all throughout high school, primary school, secondary school, and then high school. And yeah, we would have vacations. Every summer we go to my dad's family in Greece, and we also visit my mom's family over in NC. Yeah, so at the time of me graduating high school, I was applying to UK as as well as US colleges. And because they had the all NC connection, I mean, my brother was actually at Duke at the time. So I had to be more in touch with my and move out there for college. So yeah, I chose wake and absolutely loved by Christ there. Stay there, find bachelors, and then my graduate degree.   Michael Hingson ** 04:02 What was Elementary and grim and high school like in London, how does it differ from what we experienced over here if you've had a chance to observe or learn more about that?   Jack Kountouris ** 04:14 Oh, yeah. So it's very similar to how Paulien wave was what you can imagine, I'm sure. Basically, education system absolutely loved it. We had school uniforms, which everything was restricted in in that way, but honestly, I liked having the uniforms because you didn't really have to stress about what you can wear every day. But yeah, absolutely loved the British system, and actually loved the friends I made made there. But actually, when it came to high school, I went to the American School in London. So they will that was more of an American System international system.   Michael Hingson ** 04:55 did well, of course, you did it in high school. So I mean, and happy exactly the same. But I know I studied German in high school and learned a lot about the whole German system. And one of the things that I learned is that they really emphasized over their learning a second language and English was one of the ones that they emphasized to the schools in London emphasize or encouraged a second language, or is that sort of the same thing as we see here?   Jack Kountouris ** 05:24 Yeah, actually, they strictly encourage it so much. I was doing French I actually switched to Spanish in around high school. But from a very early age, my primary school, we actually were learning Latin, which was a fundamental language, so they really wanted to drive language learning as early as possible.   Michael Hingson ** 05:45 Well on of course, we all know that learning languages earlier is probably easier and makes sense to do, which, which probably helps develop a broader view of the world by doing that, because I think over here, we don't tend to really encourage as much at least when I went to school, we didn't encourage as much the whole idea of necessarily learning a foreign language we, we did study some Spanish, but it wasn't really something that was greatly emphasized. So it's kind of interesting. And I learned various places in the world that in reality, it was different there than it was here.   Jack Kountouris ** 06:22 Exactly. And me doing London, me doing Latin, I think very early on, really helped me later on to develop my Spanish skills, my French, my ability to read French as well. And yeah, me just learning Latin at a very young age. really helped me develop those skills.   Michael Hingson ** 06:41 But you didn't learn to talk southern very well, huh? No, I'm not ready. I could do could really get too into.   Jack Kountouris ** 06:51 Yeah, I speak my accent and this the only thing comes out? Yeah,   Michael Hingson ** 06:55 well, that's okay. What did you get your college degrees in?   Jack Kountouris ** 07:00 Yeah. So I wake first my Bachelor's my degree was in communication with a with minors in entrepreneurship and psychology as well.   Michael Hingson ** 07:12 And then masters,   Jack Kountouris ** 07:13 I'd say my master's was was in management,   Michael Hingson ** 07:16 management. Okay. And how, how have you used those since leaving college? You're an executive recruiter? And I would assume that in some ways, some of those skills are valuable.   Jack Kountouris ** 07:30 Yeah, well, actually, I recently thought about and I think like, my major and also my minors, they always they will come. They will come to me here in my everyday life now. Because as a recruiter, I'm communicating with people of like, all different, all different characteristics all the time. And, yeah, it's basically about helping people try and get the right job and vice versa, helping their jobs trying to get the right people to work new jobs. So definitely, it's more of a sales skill than I do use some psychology and like learning more about them and learning what they want. So yeah, recruiting and sales like I think it's a it's a great skill, to learn how to talk to people and learn to how to sell to people realize what they want, and see how you can help. Yeah,   Michael Hingson ** 08:20 well, I agree with you. It is a sales skill, and it's a good sales skill. And, for me, having sold most of my adult life, and I've worked with several recruiters, I appreciate the ones who really do it well do understand sales and the psychology of selling and the various aspects of that that really make a lot of sense. So I'm excited to, to hear that, that you're doing it and that you really do view it as kind of a sales position because I think that's absolutely correct. So it's something to definitely think about. So how has recruiting even find might ask, and this isn't something that was in your questions, but I bet you know a lot about it. How's recruiting evolved or changed with the whole advent of the pandemic?   Jack Kountouris ** 09:10 Yeah, so with the pandemic, it's been very cutthroat. I mean, I was lucky to be able to retain some forms during 2020. During the pandemic, of course, I was furloughed for that. But yeah, things in including not very cutthroat. It was a candidate LED market in a way but also company led in terms of not many companies were hiring, but there were lots of candidates out there who wanted who wanted to start working. And not a lot of them wants to move because who wants to move during pandemic FES you're in your job, then obviously, stay security job handling. Thing that things got really tough. The salaries and the rebate periods they weren't they were changed a lot make things a bit harder. But yeah, the thing of recruiting and sales is you just got to just gotta keep going. And eventually, it's law of averages, right? So eventually, the longer you do it, the more stressful come the you see   Michael Hingson ** 10:15 that things are opening more or becoming a little less stressful and the more jobs are becoming available as the pandemic, at least for the moment dies down.   Jack Kountouris ** 10:29 Yep, definitely, actually, I would say the pandemic 2020 Obviously, pandemic hit, and a lot of people lost their jobs. 2021 and 2022. People are still recovering, you could tell that some companies were were in the process of reinvigoration, and they were growing workforces again. But now in 2023, most companies are starting to start with a turn starting to do that rebuild.   Michael Hingson ** 10:58 Yeah, it's, it's going to be a challenge for a while, I sincerely hope that we don't see some other form of the virus come along that we can't deal with. So that we go back to the place where we were in 2020 and 2021. I know, I attended the National Federation of the Blind national convention in Las Vegas in 2019. But then, by the time, July came in 2020, when we would normally have a convention, of course, everything was locked down. So there was a virtual convention in 2020. And in 2021. In 2022, it opened a little bit more. So there was a hybrid kind of convention. I didn't go again, my wife was not doing really well. And she also had rheumatoid arthritis, which meant that the whole auto immune system wasn't as robust as it really needed to be. So I didn't want to put her in danger by going to the convention, and a lot of people actually did get COVID. Last year at the convention, I went this year, I didn't really hear a lot about many people actually didn't hear about anyone who was confined to the room because they caught COVID at the convention, which I thought was good. But I think at the same time, we do need to be pretty cautious about it all.   Jack Kountouris ** 12:19 Very cautious. I mean, who wants a number of very young teachers come out of nowhere?   Michael Hingson ** 12:24 Yeah. And the problem is that, that it can if some strange thing occurs, so we'll see. But I'm, I'm really happy and excited to hear that things are starting to open and it makes your job a little bit easier. Because not only do you have candidates, but you have places to start to put them which is of course what you want to do.   Jack Kountouris ** 12:48 Yes, of course.   Michael Hingson ** 12:49 So at the same time, however, when you were at Wake Forest, you developed an interest in something else, we sort of alluded to it without talking about it. We'll call it the elephant in the room. It's the fun thing in the room. But why don't you? You know, tell us a little bit about how you got into it and what it's all about?   Jack Kountouris ** 13:13 Yeah, the fun elephant in the room? Yeah. Obviously. Well, so me and my friend in business school, we loved playing board games a lot. And, and eventually, we were like playing board games. And we were thinking about, okay, how can we make this board game different? How can we make our own spin on this board game? Yeah. So eventually, we were developing and developing a new game. And then after graduation, of course, that was when COVID was at its height. So we will just indoors, we had to wait to no social life. So just being in the room all the time. So yeah, we took it amongst ourselves to just use that free time, that surplus free time, we had to just develop the board game and actually make a product, make a business and get it out there.   Michael Hingson ** 14:03 So tell us about the business and what you have so far.   Jack Kountouris ** 14:07 Of course, well, so the business we we have is a cold dimension bowl games. Our first board game invasion, the conquest of kings, was actually released last May. And we have around like hundreds of customers right now. They primarily nationwide, but some in the UK and some as well in Europe. But yeah, we still have that one game that's going strong sales are going strong for the net. But we also have a couple others in development. Of course, it's still very early on for these, a couple of games, a couple of expansions that we have in plans for the next couple of years   Michael Hingson ** 14:46 in the world of technology and so on why board games as opposed to maybe creating an electronic game?   Jack Kountouris ** 14:55 Yeah, so actually, this ties into what we talked about, about the pandemic Because mostly we're just stuck inside, we actually read so many articles about how board games were bringing people together how board games like board games offered, offered something that you couldn't really get like virtually. And if you were to stay indoors, at nights when board games came lots of popular I mean, it was a way to have your friends hang out of family without really having to go outside. So yeah, we actually saw in articles there actually a spike in both games during the pandemic. And also earlier, we noticed that the board games was a huge market. I mean, there was a there were particular niches around combat strategy board games, or uncooperative board games. And yeah, there was a huge market to take opportunity of.   Michael Hingson ** 15:51 So you, you created a game. And so it got published, sort of more when the pandemic was was slowing down, but you're seeing still pretty good sales of it, and so on. Yeah, so   Jack Kountouris ** 16:09 pretty good. We're going to a few conventions were up in is social media. So Instagram, followership, and conduct out? But yeah, primarily, conventions we're doing? We're still seeing the ad interest. We've gotten a couple of views from BoardGameGeek reviewers, and from just board game, people that habit. So yeah, we're seeing some success out there, we definitely have a game that people people really tend to enjoy. And actually, when you know, you have the product that people like, I mean, that's, that's good to get going with that.   Michael Hingson ** 16:48 What kind of comments are you getting about invaders?   Jack Kountouris ** 16:54 Yes, so we're getting, we're getting good reviews, I mean, we'd get we're getting some like, some area of critiques. Obviously, it was just me and my friends. So prior to that, we have no book, we have no board game experience in development. And we didn't really use Kickstarter, and most board games that are becoming new use Kickstarter, that's where they get the border map, or word of mouth. So us not using Kickstarter and choosing the Self Publish. That was already, in my opinion, a big hurdle that we had to accomplish. But yeah, once we got the reviews coming in, we actually got good, better insights. People who had reviewed like combat strategy games, before, they talked about our Resource Management, they talked about a combat system, there was actually one review we got, and the only downside of it was the size of a box. So yeah, people generally seem to get and seem to like our game. But on the flip side of that, obviously, there were some mistakes were made, like, little mistakes, and like the rule book and all that. And that just comes from us not having the experience of writing rule books of doing design of doing art for the bucks. So yeah, definitely, I will just improve and stuff to learn from for our next few games.   Michael Hingson ** 18:21 So what did you learn about what you did wrong? And what did you do wrong as far as creating the rules? And what would you do differently next time?   Jack Kountouris ** 18:30 Yeah, so what we did is we did like a primary primary rulebook. But yeah, what some people have been saying is, we need more like a reference guide. So what our rule but did is it did a good job in explaining the nuts and bolts of the rules. But it didn't, it didn't like the right really provide reference that you could use here in the game. And that's what it's all about. Because when you're when you haven't about the game, and you sign a game from scratch, it's like you need to you need to go to a rulebook every other time to remember this just for reference for the   Michael Hingson ** 19:07 for the rules, until you get used to it. Exactly.   Jack Kountouris ** 19:11 So adoption. That's the thing we've been working on a lot.   Michael Hingson ** 19:16 So the next time do you think you would use Kickstarter? Does that do you think give you any advantages that you didn't get to utilize in developing the first game?   Jack Kountouris ** 19:28 Yeah, so primarily, the advantage of Kickstarter that we missed out on was just the word of mouth because bought in geek that that's why the whole community of board gamers and particularly our target market demographic is and they advertised Kickstarter a lot. So they would have games like people don't even play and people just see on Kickstarter, feeling like it's interesting. And that's where you get the word of mouth. That's where you get investment as well. So I think for next few games, we We'll definitely think about about Kickstarter. Because obviously, when you have a product like this as, as opposed to a service, that means word of mouth is really everything you need to do everything you can to sell that product.   Michael Hingson ** 20:16 And in a sense, you get to generate some revenue upfront, which also helps you start to see how much interest there might be in the game.   Jack Kountouris ** 20:27 Exactly, yes. And yeah, that money aspect of it. It's it's definitely a major factor. Yeah, if there's investment in the original kick slow, that means, okay, we've got something then that gives us so much confidence. So yeah, I think definitely, that's, that's the primary thing we have learned from self publishing. So we can progress in the future.   Michael Hingson ** 20:53 As anyone yet or any company approached you to talk about, gee, maybe we should buy this and make it a bigger thing, or have you gotten to that kind of point yet?   Jack Kountouris ** 21:06 No, yeah, we're not we're not there yet. Yeah, I mean, we have talked to like retailers brick and mortar brick and mortars, but no, like, really serious conversations yet? Yeah. Who knows? Eventually, something like that might happen.   Michael Hingson ** 21:22 Have you looked at major resale or sales places where you can get them to pick up the game and sell it?   Jack Kountouris ** 21:31 Of course, and and many of the convention actually, we've done have been taken place at board game stores. We have one influencer, actually who her son runs a board game store. So when we had him review again, he actually published he actually split the games board games store. So lots of customers could come up. So yeah, board game stores, cafes, board, game cafes like that. And conventions, anywhere, we can display the game really. So people public can go buy it and say, Hey, that's a game. I don't know that. That's   Michael Hingson ** 22:06 a modality. And again, the name of the game is   Jack Kountouris ** 22:10 invasion, that Congress, the Kings,   Michael Hingson ** 22:12 the conquest of kings, which is intriguing in of itself, which, which is great. I know that in terms of doing something like this, there had to be a lot of logistics, a lot of coordination. So you and your friend, I gather both went to Wake Forest.   Jack Kountouris ** 22:33 Yes, in a master's program, we both did the masters and management. Cool.   Michael Hingson ** 22:39 And so what really got you to decide that you wanted to start a company, because that's a pretty major decision. And I appreciate that you, you too, were in an environment where certainly doing something like this could be encouraged. But what made you decide to really knuckle down and go through the rigors of starting a company?   Jack Kountouris ** 23:01 Yeah, so I remember on your earlier question, I talked about my communication and how I use the psychology mind I had. But also this is where that entrepreneurship minor ad came in. I did so much at Wake Forest, in terms of entrepreneurship, I kind of like really knew that at some point, there will be some product or some service that I would just, I would just take and run with. And honestly, I didn't really know it will be a board game until the opportunity. Opportunity came along. I mean, I really wasn't a board gamer before I met my friend from from the business school. So yeah, I think the opportunity arose because we were in business school, we have that atmosphere of like learning and requiring something better. And we had the business acumen as well, we were being taught every day. And yeah, we had the passion as well. So if you take the passion and combine it with business, it really makes for good environment and good atmosphere to actually take something, take something you love and run with it in the sense that you can actually make it make it something.   Michael Hingson ** 24:14 What's the name of your company?   Jack Kountouris ** 24:16 It's dimension board games.   Michael Hingson ** 24:18 That's right dimension board games. So people go look for Dimension board games and by invasion, the conquest of kings. But anyway, that's another story. We'll leave that for people to do. But I go back to the question about electronic versions of games. One of the things that I've noticed, and even in some games that are accessible for for blind people, one of the things that I see with electronic games is you can buy more things or buy tokens or pay to get more resources and so on. Does any of that kind of thing exist in the board game world or is that something that you think is really necessary to would focus on that would give you some additional revenue?   Jack Kountouris ** 25:04 Yeah, of course. So we have thought about certain add ons like that maybe you can add like more pieces add, like, add things to establish other abilities in the game. And we have definitely thought about in the long run, but right now we we just want to keep at the physical physical board game. Eventually, when we get popular, I mean, it's not if it's when we get popular, when we have a follower base, when we have that those many people playing our game, we will think about introducing something like that where people can really be on the lookout for for add ons for extra abilities and all that for the game. But uh, yeah, right now we just have a main focus on just just word of mouth and getting our games out there.   Michael Hingson ** 25:53 So what was it like starting a company with a friend I mean, it was an adventure. And I regard life as an adventure. So clearly, you all the two of you started on on a great adventure, and you've stuck with it. And that doesn't always happen either. So you guys obviously get along? Well?   Jack Kountouris ** 26:12 Yeah, we do. I mean, it was, it was really fun working with one of my best friends, and still really is fun to work with one of our best friends. Right now. We still do play tests, we still talk about the business, we still talk about new games we will have in production. But yeah, it was great not just to have a friend as a partner. But Tableau have a partner in general, it means that you're not really alone in innovation that you have when you have someone else who's who's working on the same thing. Makes you not have those anxieties and have that belief. Okay, I believe it. There's also someone else who believes it. So it makes you have more confidence in what you're wanting to do. And yeah, obviously working with my mom, our best friends, it was it was fantastic. And we had the we have like similar personalities well, so he can always like, talk off of each other and always build on each other. And yeah, it was absolutely fantastic.   Michael Hingson ** 27:14 So where does your friend lives? He actually   Jack Kountouris ** 27:17 moved out to Denver, Colorado after graduation for Mike,   Michael Hingson ** 27:22 and what got you to Los Angeles?   Jack Kountouris ** 27:25 Well, after my graduation from work, I actually went back to London for a little bit. I worked in London, as a recruiter, I started my recruitment career. And then eventually, this past year, just over one year now, one year ago now, while my companies in London, they were opening a new LA office. So I was still young enough to take the road Shanthi I'd always thought about maybe trying out the west coast and trying out in LA. So yeah, I basically my boss was moving a few of us to start over that office in LA and I was on with the lungs shows. So we saw the LA office. And that's that's how I moved.   Michael Hingson ** 28:09 And so in a sense, it isn't is challenging from a timezone standpoint is it might be because you're only an hour difference.   Jack Kountouris ** 28:19 So now, now, it's really not as you come out when I was in London, and my friend was in Denver, a seven hour gap. Yeah, that was that was that was hard to do. But now it's much better with us only we won't be in one hour apart. So whenever I want to talk about a new game idea, or talk about it and you new marketing strategy, I can just call them and we can say, oh, that's that's capable of having to call each other.   Michael Hingson ** 28:49 Do you do that on the phone? Or on Zoom? Or how do you generally chat?   Jack Kountouris ** 28:54 When generally and zoom when, because you   Michael Hingson ** 28:57 can cat video easily just maybe   Jack Kountouris ** 28:58 an idea of what we'll do a phone call but but generally it has been zoom. So we can really like brainstorm every little idea we have. Make sure it's make sure we're doing well. But   Michael Hingson ** 29:12 yeah, and you can you can see each other which makes a lot of sense.   Jack Kountouris ** 29:16 Exactly, exactly.   Michael Hingson ** 29:19 So what kind of challenges though do you face since you have a full time job? And we appreciate I gather, you're probably taking some time from your full time job to be here this afternoon since it's only about four o'clock in the afternoon, but what kind of challenges do you face and issues do you have to encounter when you've got a full time job? Yet? You're trying to run a company which can also probably be somewhat of a full time job as well.   Jack Kountouris ** 29:49 Yeah, definitely. It's it's a struggle taking the time, and especially since I moved so recently, so when I just moved to LA and this was like last night Summer, it was it was tough to get going to know I had the job. But no, also we had to keep the ball game business going. So took a lot of like strict, regimented, scheduling. And just, I've list like, right by me on my wall of everyday things I need to do after work things I need to shake off after work every day. So yeah, you just need to be strict and regimented about it. And honestly, like, it was tough signing it up tough when I had the change. But when I, when I applied myself, and gotten in the habit of it, it really didn't become as time consuming.   Michael Hingson ** 30:41 So dimension board games started in what 2022? Was it   Jack Kountouris ** 30:47 started in starting 2021. Actually, 2021 innovation was released in 2020. Right?   Michael Hingson ** 30:53 But in 2021, you were still over in London,   Jack Kountouris ** 30:57 2021, I was still over in London, my friend was in Denver. And that's when that's when predominantly most of the game development and operations stuff happened. So that was a real challenge released in May of last year.   Michael Hingson ** 31:14 So that was a real challenge, though, because then you did have the timezone issues of being seven hours apart. That must have been fun.   Jack Kountouris ** 31:22 Yeah, that was that was really fun. And I'm sure you know this, but because Denver seven hours behind that's basically meant that because I had a full time job on weekdays, we can't do anything, because because when I came back from work, he was at work and vice versa. And when he came back from work, I was asleep. So that basically meant Saturdays, Sundays and Fridays night and Friday nights were the most optimal time to have those zoom meetings began. Again, this was when we were we were just regrouping from the pandemic. So I socialized we're still trying to get back there. So it was easier to to damage these communications.   Michael Hingson ** 32:09 Yeah, certainly is easier now. Now. Do you have a family? A wife or anything?   Jack Kountouris ** 32:16 Yeah, so that's, that's, that's a good question. Yeah, I have I have a life.   Michael Hingson ** 32:23 Are you married or anything like that? No, I'm not. So So you still have more of your own time than if you had a wife and a family that you'd have to deal with? So that probably helps a little bit too.   Jack Kountouris ** 32:36 Exactly. Yeah, that did help. Yeah. For me, like family was just my parents, my brother and my sister in law, my grandma granddad, my grandma. Yeah, no, no girlfriend yet.   Michael Hingson ** 32:49 No girlfriend yet, someday, but it'll happen. I know, for me, my wife passed away last November and my time became more my own. So working with accessiBe, which is in Israel 10 hours ahead. Sometimes, we get meetings very early in the morning, my time because they're 10 hours ahead. And so, for example, yesterday on Sunday, I had a meeting at seven in the morning, Sunday, this just yesterday. And it's easier to do when I know I don't have to worry about disturbing somebody else, just waking up a dog and a cat and they cope. But with a family when we were married for 40 years, it was always the thought of working in one place. And oftentimes I would be on one coast and company would be on the other coast. And I was transferred to various places to do things for companies. That happened through the World Trade Center. And of course, being in the World Trade Center on September 11. And then it wasn't such an issue because although I did for a while before September 11 work for companies when I was in New York, and they were in California, afterward, it was much more an issue where we were able to deal with stuff a lot closer. So I worked in, in California in Northern California for Guide Dogs for the Blind for a while, but we live there. And then afterward, it was just me running my own business that Michael Hingson group, so we didn't have to really be so challenged by different time zones. Until accessiBe came along, which they did in January of 2021. So for two years, it was a little bit of an issue or almost two years. But you know, there is something to be said for your own time. And so you can really do things on your schedule and you do have a friend you have to work with but still you guys are obviously working it out.   Jack Kountouris ** 34:44 Yeah, we're trying. It's a struggle sometimes. But it's really great working with all my best friends and it's really great. Doing something that you love and when you're in the business of fun and games it's it's really hard to separate the fun from the business.   Michael Hingson ** 35:01 Well, hopefully the business becomes fun. Yep.   Jack Kountouris ** 35:07 It's it's starting to be like we're seeing we're seeing the success coming. And that's, that's fantastic. Plus now,   Michael Hingson ** 35:15 that is exciting. It's a great thing to be able to do. So what are you learning from your first game? And as you go into future games, what are you learning about game development? There's a lot that obviously has to go into it. So what makes a perfect game? And how do you get there?   Jack Kountouris ** 35:32 Oh, yeah, so so much stuff that goes into it. So many mistakes, people land on Yang, game game development, specifically, it's a lot of trial and error, a lot of looking after loopholes and really gets tedious sometimes. But yeah, to to give you give you a little bit of perspective, one of the things one of the ways that me and my friend works so much together is he has, so he has the knack for, for thinking big and a knack for thinking of the big thinking of the big ideas, starting like out wide. And I've not to like bring him bring him in. So having the small ideas. So what I do generally is find the loopholes. So what he would do is he he'd say, okay, Jack, I got an amazing idea. And then we'd be brainstorming a lot. And we'd be thinking about how to make that idea. accessible in the game, make the idea work out. So it's not too much in gameplay, not too much, you understand that? It can work out in the game in the physical hand game when they align too many loopholes to take advantage of.   Michael Hingson ** 36:45 So do you get to the point is you're developing the game where you actually, the two of you just spend time playing the game to look for the loopholes, or the things that are working or not working?   Jack Kountouris ** 36:59 Yeah, actually, that's predominantly what is all about. So I would say that there's one stage on which is thinking, thinking ideas, getting ideas from all over the place. And then we enter another stage where we take all those ideas, and like, what, maybe one by one or two by two, so we make sure that no ideas like convoluted with each other, we will test them out. And we will see how it works in the game and see if there's a way to make it simpler. Because one of the things we were noting in game development was there was a time where our game was super complicated and super, super long as well. This was very early on. So when we were really just out of ideation, really. So every, there was a point that every play test we made, we developed like little nuances to make the game simpler and make the game shorter.   Michael Hingson ** 37:59 How long does it take to play the game? Now, if someone sits down or some people, how many people can play it at one time on the board?   Jack Kountouris ** 38:10 So yeah, the base game is three to four, but it can be played with five as well as six to base game is three, four players Tamriel played with two players in the world. But it really hits a smooth point with three, four or five players.   Michael Hingson ** 38:26 How long does it take to play a complete game?   Jack Kountouris ** 38:29 It here's the thing it read really depends. Actually. Our game is military combat. So it depends what the characteristics of the players. So if if there are four players playing who are who are really outright combat and really aggressive from from the beginning, it's a shorter game.   Michael Hingson ** 38:48 Somebody gets killed off soon. Yeah,   Jack Kountouris ** 38:51 of course. And that happened that happened a lot of times. And yeah, on the flip side, if there if there was a game where for people who like really, really like to build up their kingdoms before they fight and really want to be be cautious about that about fighting, then you have the longer games. Usually average is about two hours, maybe two and a half. But if it's your first time trying to figure out the rulebook, it's not too   Michael Hingson ** 39:18 bad. It's a it's an evenings entertainment.   Jack Kountouris ** 39:23 Exactly. And then some games out there. Some games I love out there that I love them. But that seven hours, eight hours. It's insane sometimes.   Michael Hingson ** 39:33 Yeah, I like Monopoly and monopoly you can do fairly quickly in a couple of hours and have a lot of fun with it. But the world has advanced a lot since Atlantic City and Boardwalk and Park Place. Yeah. So what what's the basic premise? Or what's the process of the game? Can you tell us a little bit about the plot and so on?   Jack Kountouris ** 39:53 Yeah, so the basic premise of the game is you have the medieval can them. So you have a kingdom of castles and roads and castle walls between castles. So you try to build that up. And the way the map is you have the resources. And the resources are inherently in the map. So the placement of your castles and where you build your castle where you build your roads, they get you that those resources and they really, they really help develop, okay, who you'll be as an empire, what kind of resources you getting. And then the next slide, which will combat aspect of it, is you have a king. And also you have soldiers who kind of follow the king and the aim of the game was to be able to take other kings crowns. And the way you do actually you use the soldiers going along with the king to create armies and all that try to siege people's castle that and try to kill people's kings kill people's armies. So yeah, that there are really two, two parts of the game that the first half of it or should I say first third of it, is just building up your kingdom, trying to manage the resource you're getting. And then the next two thirds, you're getting into siege and castles getting into getting castles and getting into actual combat which which is is fantastic. It's a fantastic way to the game.   Michael Hingson ** 41:17 So all kings no women.   Jack Kountouris ** 41:20 Yeah, so that's the thing. We did think about doing, like Queen peace and maybe for the expansions. But because we just wanted one, one overarching piece to be like the most important thing. We're like between names. And then we think of it like King King was King seemed so perfect. We weren't thinking about that as a downside. Is it? Maybe not. Not general Germany equal. But yeah, we were thinking about games like chess. Well, obviously, the king is the main piece that you have to you have to take to win the game. So you're like, Okay, it's medieval. People understand that the king is the main piece. So yeah, right. Okay, that name   Michael Hingson ** 42:05 at the same time. And chess, the queen is probably the most powerful piece on the board. Oh, yeah. So well, well, so the real question is, the very serious question is, who wins most of the games? You are your friend?   Jack Kountouris ** 42:20 Oh, I can say quite confidently. I do. There you go. Actually, it was it was funny in the in the very beginning, it was having such a hard time with the game. In the VA, in the very beginning, there was such a disparity between me and him. But yeah, occasionally, like he got good. And now we're like really equal at the game. So yeah, I won't answer who wins between me and him. But between me, him and two other friends, it's usually either me or him who went,   Michael Hingson ** 42:54 there you go. Well, the other part about it is though, you each bring, it sounds like different skills to the company and different skills to the game design, which is great, because you feed off each other. Exactly, we feed   Jack Kountouris ** 43:09 on each other, feed off each other. And it's amazing, like personally and professionally. And in the games where we feed each other. And whenever he thinks an idea, it's like I think of the idea at the same time. We like easily able to like like connect, and really. So he says, Oh, I have this idea. And then I listen and say Oh, whatever. And he's like I was just thinking of that. And it's just great to because once we start that train, it's like I I am crane. So we started different locations. But we just come together with the days we're having, and it's fantastic to be able to brainstorm like that.   Michael Hingson ** 43:51 Yeah. And it's always great when you have somebody, somebody who can really work with you that well, you guys were very fortunate that you found each other and are able to put all of this together.   Jack Kountouris ** 44:07 Exactly, yes.   Michael Hingson ** 44:09 So in in the whole process of constructing the game, where's the where's the game actually manufactured these days?   Jack Kountouris ** 44:18 So the game was originally manufactured in China. I mean, we were we were looking into into local local manufacturers. But honestly, for the money purposes, China was a blast. So the way we haven't worked is we had the units manufactured in China. And then we store them in different phone centers, one on the West Coast and one near the east coast as well so we can easily be able to distribute to our customers.   Michael Hingson ** 44:46 What I was wondering. And the reason I asked the question is what kind of affected the pandemic have for you in terms of supply chains and all that and especially since You came in as far as having a game on the market, closer to the end of the pandemic, but still, we keep hearing about supply chain problems and all that. So how's that affected you? And how have you dealt with it?   Jack Kountouris ** 45:13 Of course, like I'd say, even though our game was actually released, like, towards the end of the pandemic, we are in the midst of we are in the midst of development, and we and they were in the midst of production all throughout 2021, even 2020. Yeah, so supply chains were huge problem, especially having a ship from China. Huge shipping delays. And it really was tough to really work it out. So initially, we actually opened up pre orders, open pre orders for the game in November of 2021, just to get the holiday holiday customers. But yeah, because of the supply chains, and because of problems with production overseas, and delays and delays. It wasn't until May. And this is late May that he was actually producing it was actually available. So unfortunately, we had some customers who had pre ordered the game for the holidays in December, and only were able to get the game in May. But uh, yeah, it really was tough to work out.   Michael Hingson ** 46:21 How about now are more of the supply chain issues and so on? less of a problem.   Jack Kountouris ** 46:29 So you know, it's less of that problem. But it's it's a it's a different problem. Really. It's it's obviously like, like political situations and all that. It's, it's still a problem, like getting the shipping on time, huge delays, price increases, well, we're worth manufactories B, it's a different problem than pandemic was. So everything that was lingering from the pandemic guy in supply chains, I think that's that's become minimized.   Michael Hingson ** 47:02 But things seem to be going along pretty well. Right now, though, overall.   Jack Kountouris ** 47:09 As well as it can be. Yeah.   Michael Hingson ** 47:11 Do you see improving, though, over time, or is it just kind of a steady state of challenges of one sort or another, but you're able to cope with them?   Jack Kountouris ** 47:22 Yeah, status? I think the latter, honestly, sleep challenges. I mean, what were aware of the problems? We manufactured our first game in China. But yeah, honestly, like stuff has made us wonder. The second or maybe third is we'll try to manufacture them locally. Because, yeah, China, that was obviously when we were scrounging for money. And we were no, you're looking for investment. And, and the price in China was easy to manufacture. But just to optimize shipping and optimize time and all that we might be looking for affordable options that are local to the states and in the country to help speed things up rate.   Michael Hingson ** 48:06 How much does the game cost if one wants to buy it?   Jack Kountouris ** 48:09 Yes. So the game goes format goes for market rate of 59 $99. We do have continual seasonal discounts going on, at least discount for I think 30% We had another 20% discount at some point earlier this year. So yeah, we do run discounts every now and then our Instagram channels and Facebook platforms.   Michael Hingson ** 48:37 Well, is it is it a game that's also available on places like Amazon, which is obviously a big selling potential place?   Jack Kountouris ** 48:47 Now it is known among nationally. What we're doing is like E commerce. Because we're still in that stage. We're just getting a word of mouth from just getting the start. But yeah, we have looked at Amazon foam and Amazon FBA and so many hurdles to jump through. It's it's a plan, but it's a plan for the future.   Michael Hingson ** 49:10 What did you do to stand out? Um, clearly there are a lot of board games, there are a lot of demands that are being put on people's attentions and so on. What did you do to stand out to get people to pay attention to invasion?   Jack Kountouris ** 49:27 Mason? Yeah, that's a very good question. So that was I talked about how we didn't do a Kickstarter how we didn't really have to word of mouth. So that was already like, we were starting with, we assign a 15 back 15 feet back from the sideline there. And it was it was really tough to get the word of mouth. But yeah, I think the main stuff for us is we'd have we'd have influences we have with us we got on board games cake. We have people that we ask for review of the game, obviously in the beginning and the word of mouth Ain't from like friends and family. But yet it's one of those things. And we have the conventions as well. But the form of those things that you need to slow and steady wins the race, right? You need to begin from like nothing and you need to slowly build it up like an Instagram posts a day in the in the very beginning and really wasn't doing much. But now it's really getting more traction as we have more photo followership. And now we have more views on both games tickets more reputable and more credible for for people in the board games community. And, yeah, so pretty much slow and steady, slow and steady wins the race.   Michael Hingson ** 50:42 You said something earlier than say you didn't do anything with Kickstarter, and this and so on you self published, which I appreciate. But what comes to mind is that what you are doing, and what is being done is regarding your game, very much like what goes into typical publishing, especially if you're doing self publishing, you got to do all the marketing, you've got to do all the demand creation, and so on. And so I'm hearing from you the same things that I hear from a lot of people we did with with my second book that we sell published, but even our first book, you have to be involved in the marketing habit. And you're gonna always be the best salespeople for the for the game.   Jack Kountouris ** 51:29 Yeah, of course. And me, again, being being a recruiter, as my job my day job, it really brings out this this salesperson in me and I'm selling something I love. So I speak to the credibility of it. But yeah, Kickstarter, when you take power that way, it's pretty much a marketing platform. So we just had to do that without the board game community behind us. So that was the that was a hurdle for us.   Michael Hingson ** 52:00 How large is the board game community? I mean, you, you've indicated the board games are still very popular. But how large? Is it compared to like electronic games and so on? Or is it just two completely different worlds? So it doesn't really give you the ability to compare the two.   Jack Kountouris ** 52:18 So it is different? Well, you can't really make a direct comparison between the two. But it's a it's a large community. I mean, if you go on board games gig gaming caravan, or the community does their communities out there on Discord and such, there's so many board games, so many niche board games, and especially indie board games in the board, new creators. So many people just create board games, just like that. Get get board games out there. So often. It's really like an enrich community. There's so much out there so many niches of board games, resource boundary and combat cooperative, competitive. It's really a huge fantasy. Yeah.   Michael Hingson ** 53:03 And so the more you can do to break in and come up with plots that are going to intrigue people, the better it is.   Jack Kountouris ** 53:10 Exactly, exactly. You just need to need to have game ideas and given to people.   Michael Hingson ** 53:17 We talked before this podcast last time we met about making it accessible. And I would love to explore how and if it would be doable to make the game accessible. So blind people could play it. And there are some people that, that do some things and making card games and other games successful. So it's something to explore, not sure that it would be a huge market as such, but it would be great if, when in the future, you produce games, you can make them accessible right from the outset. So you have one game that everyone can play, whether they can see the board, or feel the board, and that you just have the same game that's available for both. And I still think that that's the best way to deal with accessibility rather than having a different product for, say people who are blind as opposed to people who are not it. It's a unique sort of thing, but it would make for a very interesting discussion point and dialogue.   Jack Kountouris ** 54:17 Oh, yeah, exactly. I mean, different different things we can do. Obviously, we have the rulebook. And if we can transfer it to braille, and I really becomes in our game, like I'm going to make the comparison to chess. Although there are some people who who know chess so much they can picture board in their heads, they can picture it and they can just make the move in their heads because they remember where everything is. Really becomes a lot like that. So maybe eventually, people can really feel the feel of Matt feel the Gameboy to know where everything is. And at that point, just just know what moves to make, based on the map pick As honestly, there is a very simple way with the resources to make the map able to make the map accessible, if you just feeling what what kind of resources I were   Michael Hingson ** 55:12 something to explore Well, if you'd like to explore that and examine it in the future, let me know. Because I think it would be fun to try to connect you with people who might be able to help with that. For you. What have you learned from this experience? So far? In terms of creating a business? What, what kind of mistakes have you made in doing the business? Or what kind of lessons have you learned that are going to help you as you go forward?   Jack Kountouris ** 55:38 Yeah, so Well, one lesson I have is to really have like a partner that you trust. And just in general, our partner, I spoke to this earlier, but they'll speak to it again. There's so much confidence when you know, there's at least one other person who has the same vision and believes in the same thing you do. It just really helps so much. The Void is anxiety, saying, Oh, what if no one likes it? Oh, what have I can't do this. But yeah, other than that, just? And yeah, you've probably heard this from the perspective of business people out there that many entrepreneurs, just the famous thing is they say, many people just fail at that first. And the first Ventures we have, we have made a few mistakes with which we will definitely learn from Wait, which costs, which actually costing us money. So we learned the hard way. But I think honestly, being an entrepreneur, having a business like this, learning the hard way is really goes with the function of it.   Michael Hingson ** 56:45 What has all of this taught you that you can use in your full time regular job of being a recruiter? Because I'm sure that this must give you some empathy or better understanding of some of the things and are some of the places where you might be sending people I would think.   Jack Kountouris ** 57:04 Yeah, so in recruitment, won't. What I will say is, sometimes you see people with CVS, and it's really black and white, sometimes the hiring manager, you see people with CVS, you see they're doing this passion project on the side, you see what they're doing on the side. And many of you will be like, Okay, what's relevant in that, because obviously, if you're doing something on the side, it's not really a full time job. But yet, it's given me a chance to have more patience and learn more about the the individual people not just about what they've been doing, how long they've been doing, and what they've accomplished, which, obviously, the name of the game in terms of equipment, but learn more about them on the people side of things, learn more about what drives them to learn more about their motivations.   Michael Hingson ** 57:52 Studying psychology is a wonderful thing. But there's nothing like living it and seeing it in action to really be a great tool for you teaching yourself how to do it better.   Jack Kountouris ** 58:04 Yep, that's exactly right, Michael.   Michael Hingson ** 58:07 It's, it's as good as it gets. It's kind of fun. What's the future for Dimension board games then? So you're obviously working on games, anything you can talk about?   Jack Kountouris ** 58:17 Yeah, a few things I can talk about. I don't want to talk talk too much, because it's pretty much in development. But we do have a few expansions may be coming. Another edition possibly for like next two years, or 2324 25. And eventually, we'd want to be in a place where we can just come up with with different games and be able to reuse, create the games we love and see if they're good enough.   Michael Hingson ** 58:50 Do you think your games will continue to be sort of battle and conquest type games? Or are there other kinds of plots you might explore?   Jack Kountouris ** 58:59 What I will say is ones, the ones we are thinking now and then backbend and the ones in development. They are combat. They are they are similar to the first game, but we do we are think about one that's that sets more than in this space mindset, which is more of a 2025 thing. We haven't really begun develop development on that so much, because we've just been focusing on invasion and the expansions and the other ones we have more immediately. But a yet a long, long term. Long term goal is to be thinking of games in another situation. So space and stuff   Michael Hingson ** 59:38 like that. Question. Strategy games, though, are pretty popular. And so I'm not surprised.   Jack Kountouris ** 59:43 Exactly, exactly. And if if we have a chance to create a classic game like Monopoly or Scrabble, that's more mainstream, then that'd be fantastic as well.   Michael Hingson ** 59:54 Well, this is absolutely been fun. And as I said, I've never been able to have discussion like this, and I've learned a lot. And you've also given us some wonderful things to think about just good life lessons about entrepreneurship and the fact that when you work on something, you have to deal with setbacks. But at the same time, you need to look forward and move forward. And you've clearly done that you and your, your partner have done a lot of that, which is really exciting. And I appreciate the, the lessons and the thoughts that you've brought to us. If people want to learn more about invasion and learn more about you, and so on. How do they do that?   Jack Kountouris ** 1:00:35 So yeah, I'm obviously you can look me up on LinkedIn, Jack Kountouris or on Facebook or any of the socials. But for dimension, board games, our Instagram handles at dimension board games, our URL is dimensionboardgames.com. Very simple like that. And also, we have a link from them to voting Schaik on our website, so you can see the more in depth reviews of the game on the invasion, the Congress, the Kings on board game, board games kick. So if you're looking for reviews of the game, just go to bogging games geek or even go to a Instagram page, because eventually, because sometimes we do post some reviews out there.   Michael Hingson ** 1:01:19 spell your name so people can find you easily if they want to go to LinkedIn, and so on   Jack Kountouris ** 1:01:24 J A C K  K O U N T O U R I S   Michael Hingson ** 1:01:34 So hunt down Jack and learn about invasion, the conquest of kings and dimension board games. And that sounds like there's a lot of exciting stuff coming up. And I'm going to try to keep up with it. And I'm hoping that we can maybe work together to make something accessible. I think that we don't as blind people get to share a lot of that stuff. And sometimes a few games are made somewhat accessible, or sometimes they're made fairly accessible, but it's still a small population compared to what's out there. So it would be fun to see some games come out right from the outset that worked for everyone.   Jack Kountouris ** 1:02:16 Thanks so much, Michael. Well, I   Michael Hingson ** 1:02:17 really appreciate it. And I appreciate you listening to us out there or watching us if you're doing it on YouTube. We really would love your comments, please feel free to send me any comments and thoughts and emails you have, you can reach me at Michaelhi m i c h a e l h i at accessiBe A C C E S S I B E.com. Or go to our podcast page www dot Michael hingson.com/podcasts. And Michael hingson is m i c h a e l h i n g s o n.com/podcast. Please give us a five star rating. We appreciate your ratings. We appreciate your reviews. And please not only rate but give us reviews. We love that. And I'm sure that Jack would love it if you say nice wonderful things about this when you hear it because that'll help what he's doing as well and we very much admire what you're doing. So I want to thank you one more time for being here and taking your time to come and talk to us about the game and what you're doing.   Jack Kountouris ** 1:03:20 Thanks so much, Michael And thanks, everyone for listening.   Michael Hingson ** 1:03:27 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com. accessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for listening. Please come back and visit us again next week.

On today's Lunch With Norm, Norm is back for a special LIVE Amazon Q&A! That's right Norm checks in with the Beard Nation and answers all questions submitted by our Amazon and eCom Beardos. Today, we talk about updates, preparation for Q4, Black Friday and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business's potential.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, The Beard Guy sits down for a special Amazon Q&A. Today, we discussed updates, preparation for Q4, black Friday, and so much more! Norman Farrar is a serial entrepreneur who provides online marketing and managed eCommerce solutions for brands.   This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this Prime Talk Podcast Sponsored by Getida – Mels Terlouw - Founder & CEO of Intellivy - talks about the importance of market research data for Amazon sellers, and also more information about his life's journey. Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Mels Terlouw of Intellivy - https://amz.intellivy.net/ A powerful tool to grow your Amazon business Intellivy is a rapid testing platform that helps businesses optimize their Amazon listings and sell more. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

If your product isn't performing, your launch busted, or you just hit a plateau... It's probably your listing. There are 3 important pieces for any product (product, page, promotion), but your page can make or break sales. So, how do you figure out what's wrong? Check it out.

In this episode, Vincenzo, an Aerospace engineer turned Amazon FBA expert, shares invaluable insights on Finding Revenue Driving Actions in Search Query Performance Data. Transitioning from the corporate world at Rolls-Royce to pursue his passion for Amazon selling, Vincenzo launched multiple successful products while working his day job, eventually taking the leap to become a full-time Amazon seller. With over 1000 brands assisted through his Amazon consultant service, Ecomcy, Vincenzo offers tactical execution and strategic support for optimizing and scaling on Amazon, helping both his own brands and clients thrive in the e-commerce world. Don't miss out on this episode where Vincenzo's expertise and experience empower you to enhance your Amazon business's performance and profitability. Takeaways :Organic Ranking Improvement: Regularly analyzing and improving organic ranking is essential. This involves conducting split tests on pricing and other factors that affect ranking. Click-Share and Conversion: Matching or surpassing the click share of top competitors is crucial for organic ranking. Aggressively adjusting pricing and running split tests can help achieve this. Pricing and Main Image: These are key drivers of click-through rates and conversion. Competitive pricing strategies and compelling product images are crucial. Amazon Vine: Utilizing Amazon Vine is a must for product launches. Importance of Testing: Regularly testing different pricing and image strategies and monitoring their impact on performance is essential for Amazon sellers. Search Query Optimization: Optimize your listings based on the search queries that are performing well. Make sure your product titles, descriptions, and backend keywords are aligned with these terms. Long-Tail Keywords: Don't overlook long-tail keywords, as they can be a valuable source of revenue. These specific search terms can help you target a niche audience. ASIN-Level Data: Explore performance data at the ASIN (Amazon Standard Identification Number) level. This allows you to assess which products are generating the most revenue and which may need optimization.  Quote of the Show:Unlock the power of Brand Tailored Promotions on Amazon and watch your sales soar. With the ability to retarget abandoned carts using tailored coupons, you can turn potential customers into loyal ones, one discount at a time. Don't miss out on this game-changing feature within the advertising tab – it's your key to reclaiming lost sales and boosting your business to new heights! Links :Website: ecomcy.comLinkedIn: https://www.linkedin.com/in/vincenzo-toscanoSpecial Offer: free 30 minute consultation:https://calendly.com/ecomcy/30min Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

No one likes to fail! But the truth is, as Amazon FBA business owners, we're all going to fail occasionally. This episode is dedicated to how you can improve your mindset about the failures you might experience, how to best respond to your failures, and how to lower the chances of failure in the future. We discuss how to manage your own expectations around mistakes and failure at every level, how to set yourself up for future success, and how to find the appropriate support for large-scale failures along the way. You'll also hear a real-life example of what it means to fail forward, and some motivational advice for anyone on the verge of giving up on their business journey. Listen today for plenty of resources to help you navigate the ups and downs of selling on Amazon, and be encouraged on the road to success! Show Notes for this episode - http://www.fulltimefba.com/212 The Full-Time FBA Podcast Page - http://www.fulltimefba.com/podcast Subscribe to the Full-Time FBA Newsletter and get some helpful freebies - http://www.fulltimefba.com/    

Join us as we explore Sam's incredible journey, where she achieved a remarkable $92,000 in sales during just her fourth month of Amazon FBA. Discover the strategies, tips, and insights that propelled her to success in the world of e-commerce.

In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:**- Understanding why email marketing is crucial for your online business.- The importance of getting into someone's inbox and getting emails to be opened by subscribers. - Crafting great copy in emails that creates curiosity and encourages action. - Offering immense value to subscribers through email content. - Practicing consistent testing and improvement of email subject lines and content. - Ensuring mobile optimization for emails. - Upselling or preselling within emails. **Links Mentioned:**- latenightim.com/247 [Listen to Episode 247 here]- Facebook group **Additional Notes:**Following confirming the effectiveness of email marketing in online businesses, Mark extends a challenge to his listeners. He urges listeners to identify three actionable steps they can take within the next ten days to improve their email marketing game and share these in the Facebook group. He also encourages listeners to implement a manageable and effective email marketing strategy that resonates with their business and audience. The episode closes with a bonus segment where Mark shares personal updates and upcoming plans, such as his son's interest in Amazon FBA and the future of the Texas Rangers, his favorite baseball team.

Effective January 1, 2024, all FedEx shippers will experience shipping rate changes. It is important to note that FedEx Express, Ground, and Home Delivery shipping rates will increase by an average of 5.9%.   The FedEx Ground and Home Delivery minimum net charge will also increase. The 2024 FedEx rate for the minimum net charge will go from $10.10 to $10.70. This is an increase of 5.94%. In contrast, the 2023 increase was just 7.91%. The first thing to remember is that the carriers implement a minimum net charge for ALL packages. This is the most inexpensive amount a shipper will pay to send any package. Read More.  Since 2006, Refund Retriever has been auditing FedEx and UPS packages for late deliveries and billing mistakes. We assist shippers in maximizing carrier discounts and achieving best-in-class pricing through a complete logistics analysis. Are you paying too much for your shipping? Refund Retriever also offers a solution to all your Amazon FBA reimbursement problems. We manually check the whole inventory lifecycle to guarantee all inventory is available for sale. To learn more about FedEx/UPS auditing, contract negotiation, or Amazon FBA reimbursement services, visit: https://zurl.co/ZUqV

Can crowdfunding platforms like Kickstarter be the secret to your success in e-commerce? In this episode, Neil and Dylan talk about a cutting-edge model that might just revolutionize your launch strategy. Dylan shares how brands can validate their products on crowdfunding platforms to mitigate the financial risks often associated with Amazon launches. Dylan goes on to explain how Kickstarter's ranking system heavily relies on sales, traction, and project appeal rather than just keywords.He champions the value of pre-launch marketing and building genuine brand communities. Brands often get lost in Amazon's oversaturated market. Can Kickstarter emerge as a platform to truly connect with your audience? Tune in as we talk about the importance of multi-channel platforms, market validation, and community in today's e-commerce landscape! [00:00 - 08:21] Using Crowdfunding to Test and Launch Products on Amazon[08:22 - 13:30] What to Expect:  Email Marketing, Influencer Collaborations, and Launch Day Strategies[13:31 - 13:30] Kickstarter vs Amazon: Building Brands Beyond Sales[16:44 - 21:05] The Pros and Cons of Kickstarter as an E-commerce Catalyst Connect with Dylan on LinkedIn. Visit his website at https://amazon.omirank.com Key Quotes: “When it comes to Kickstarter, our test launch is more on trying to launch with a lead gen first. We put out the research, validation, and then lead gen before launching on Kickstarter.” – Dylan Lam “The engagement and the community that we are building in there is a form of intangible asset... on Kickstarter, you are really building a brand.” – Dylan Lam “Kickstarter could be an asset for somebody who has an existing brand or product selling on Amazon that might want to launch a new variation of that product.” – Dylan Lam Let's get connected! You can find me on LinkedIn, Instagram, Facebook& YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure! If you liked the show, please LEAVE A 5-Star REVIEW, like, and subscribe through your favorite streaming platform!

Great talk with a great friend Mr. Jeff Harris, Beekeeper at Hive, LLC (https://hivestyle.com/) Jeff has been through some ups and downs, but every time things got rough he kept pushing, took risks and each time they paid off. His story is just another in a line proving that YOU WILL GO THROUGH SOME ROUGH TIMES, but to persevere is the path to success. He also puts a lot of importance on helping others and giving back. From humanitarian missions to Uganda to starting a foundation feeding the children of Haiti, Jeff has dedicated his life to bringing everyone around him up out of the mud. Find out more about him: Facebook: https://www.facebook.com/Jharris1616?mibextid=LQQJ4d Instagram: https://instagram.com/jeffsmarthome?igshid=NTc4MTIwNjQ2YQ== LinkedIn: linkedin.com/in/jeff-harris-03378b62 _____________