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In this episode, I share the first blog on our website…”Why Warren?” This blog was written March 8th, 2013 by my dad, Jeff Warren as the firm launched their new website and rebranding efforts. It's a short quick introduction to the kind of work that we do.
On the show today I'm talking to Warren Johnson, chairman and founder of W Communications about the state of the UK public relations market at the moment.W had a turnover of £10m in 2020 and despite the COVID economy, it had its most successful H1 ever in the second half of 2020. Warren appointed Rachel Friend as W’s CEO in July 2020, so 9 months in, it seems like a good time to catch up about how things have changed at W.Before we start, just to say thanks so much to the podcast sponsors, the PRCA.Here’s a summary of what Warren and I discuss:1 min Why there’s been a lot of big pitches over the last few months, specifically in Q4 2020.4 mins Why Warren is surprised that more businesses are not seeing now as an opportune time to “land grab” market share.6.30 mins “Advertising/creative agencies modus operandi is to make TV ads and while everyone gave up watching (ads) a few years ago, we’ve suddenly had to because it’s either that or go for a walk.”7 mins “We’ve seen a re-emergence of a newer breed of creative agencies.”9 mins Why W hired a lot of PR people last summer but in a very different way.12 mins Why we’re about to enter a period of wage inflation in PR.13 mins Which clients have W won in the last 6 months?15 mins Warren gives an update on how W has changed since Rachel Friend joined as CEO in July 2020.19 mins Warren talks about W’s M&A strategy, exclusively revealing that W has appointed a head of M&A who has a “long shopping list...and a decent war chest.”20 mins Warren reports on W’s international revenues which are now between 10% and 20% of the business’s revenues.24 mins New York has been a tough place for UK consumer PR shops to launch - why should W be any different?27 mins "PR of all industries thrives on interaction, creativity, collaboration and you just can’t do it on Zoom, I don’t care what anyone says.”28 mins “The idea of having ambitious, high growth businesses, and having it enshrined that people only have to spend half the time in the office, it’s certainly not the way I think we could run our business successfully.”29 mins “We’ll offer more flex on start and leave times, I think that's the thing that will improve people’s lives much more than working from home.”30 mins “There will be several tracks of career development: A lot of people have decided that they like to work from home because it suits their lifestyle...I think that shows a lack of ambition.”“There are other people who thrive on the hustle and bustle of the office and the adrenaline and you can’t replicate that at home, and they are often slightly more ambitious people.”
Biden's stunning comeback ... Matt: "I voted for Joe" ... Stopping the factionalist candidate, 2016 vs. 2020 ... Why Warren failed ... Bill and Matt debate early voting ... If you're Bernie, what do you do? ...
On The Rampage w/ Don Lichterman plays excerpts from "Jimmy Kimmel Live” and is his “Mean Tweets” segment that include Jared Goff, Todd Gurley and Clay Matthews that also read 'Mean Tweets' along with their being 41 Dolphins Killed Last Week in Taiji, 1 Month Remains in Hunting Season, Taiji, Japan. The PETA Super Bowl Ad the NFL Apparently Doesn’t Want You to See: ‘Don’t Stand for Injustice’, 5 facts: Why Warren over Bernie, why Warren beats Trump, etc...The impeachment trial is nearing its end. The Iowa caucuses are today, The Kansas City Chiefs won the Super Bowl, beating the San Francisco 49ers 31-20 and we catch up on the major highlights, and J.Lo and Shakira’s halftime show. And, a distressed TV Show Host Watches Minke Whale Get Shot With a Grenade for its Meat.
I know this is really hard for most people to do, but actually Warren Buffett’s advice is spot-on. In this episode, Keith talks about a very clever strategy he learned from Warren Buffett. Amongst other things, Keith discusses: – Why Warren’s approach is going to be really painful for entrepreneurs – Why most things you […] The post The Warren Buffett Game-Changer appeared first on Keith McEvoy.
This week, on the PRmoment Podcast, I’m pleased to welcome founder and managing director of W Communications Warren Johnson. Warren established W nine years ago and the business now has a fee income of circa £7.5m. W is the largest of a group of independent consumer agencies in London which are leading PR’s fight for creative work. Here is a flavour of what Warren and I discussed: Why he once left a career in PR to be become a builder Why if you’ve worked for someone for 10 years – you don’t really know what you know. Why he didn’t want to start W Communications Why Warren fell out of love with PR – first-time round Why Warren is a better senior PR person than a junior PR person Why Warren is ultimately driven by commercial success, not the quality of work Why people who confuse PR as a form of art are misguided Why Warren decided to self-fund his business, rather than taking backing or getting a partner What the growth path was of W Communications, from year one to now Why you work harder if you don’t have a backer Why PR firms shouldn’t need investment Why a sole owner business is often more collaborative Why Warren is more proud about his business success, than PR success. How W has kept growing and broken the £7m fee income barrier Why Warren has never written a business plan for W Why Warren believes any proper entrepreneur has to blend their business and personal lives Why social energy creates opportunity Why W bought in Mark Perkins as executive creative director and Adam Mack as CEO about a year ago Why W has bought a number of smaller PR firms in recent years Why W has managed to win larger clients in the last 12 months How PR firms with circa £1m fee income often struggle to grow Warren’s regrets and learnings about the House PR integration with W Communications Why Warren doesn’t want to buy firms and merge them into W Communications Why Warren has not sold W Communications Why, if an independent business is growing, most deals mean that the buyer is paying the founder from his or her own profits Why Warren expects a new wave of buyers for PR firms in the next five years Why PR people are the most agile and entrepreneurial of all the marcoms disciplines Why Warren believes PR firms will be competing with ad agencies for the big creative budgets sooner than people think Why the PR industry needs more swagger
In this episode we wrap up our 3-part series 'Thinking like Warren Buffett'. We've pulled out a 9-question checklist from Buffettology, a book by Warren's daughter-in-law Mary Buffett. We've each chosen a stock and are running through the checklist and seeing if our chosen stocks pass the Buffettology test. In this episode we answer questions 7, 8 & 9. For Questions 1-4, check out episode 46. For Questions 5-6, check out episode 47. In this episode you will learn: • Why retained earnings are so important. • What good capital allocation looks like for businesses. • About share buybacks. • Why Warren prefers buybacks to dividend payments. • The importance of finding businesses that can adjust prices for inflation. • Whether the boys chosen companies passed the 9-part checklist. Stocks and Resources Discussed: • ResMed (ASX & NYSE: RMD) • Boral (ASX: BLD) • Buffettology by Mary Buffett • Equity Mates Recommended Reading Page[This episode is brought to you by Stake - The Australian investing platform offering access and free brokerage to US markets. For more information & to sign up check out: equitymates.com/stake]
The quality of your outcome depends on the quality of your questions. Through asking the right questions we can spark innovation and creativity, gain deeper knowledge in the topics that are most important to us, and propel us forward in our personal and professional pursuits. Yet very few of us do it well — if we do it at all. My guest on the podcast today is Warren Berger — journalist, speaker, best selling author, and self-proclaimed questionologist. His insightful book A More Beautiful Question shows how the world’s leading innovators, education leaders, creative thinkers, and red-hot start-ups ask game-changing questions to nurture creativity, solve problems, and create new possibilities. In this episode, we discuss the importance of asking the right questions, why they’re critical to your success, and how you may be one great question away from a major breakthrough. You’ll also learn: How Warren manages the constant input and stimulation from online consumption when it’s time to create. The small habits that pack the biggest punch and make the most difference in Warren’s life What makes a question more or less effective How to create a culture where questions are welcome and encouraged Why answering all your kids’ questions may be doing them a disservice — and what to do instead What “collaborative inquiry” is and how to use it to get the most out of your teams in the workplace How Warren transformed one of his most painful failures into one of his most proud achievements Why Warren insists that everyone is creative, and what we can do to fan the flames of our own creativity If you think you could improve the quality (and frequency) of your questions to enhance key areas of your life, this is not a conversation you’ll want to miss. GO PREMIUM: Support the podcast, get ad-free episodes, transcripts, and so much more: https://fs.blog/knowledge-project-premium/