Podcasts about prca

Kolton Schmidt and Jonathan Torres not only won Round 8 of the 2025 NFR, they officially lead the pack.Schmidt and Torres turned in a 3.8-second run for the round win to give them the lead in the average with a 28.7 on seven head and the lead in the world standings with $279,074.24 and $270,808.14, respectively. They've raked in $159,136.03 a man to skyrocket from 14th and 15th in the world to No. 1. They join The Short Score for the third time this week to talk through their run and their world-championship chances.___This episode is presented by Oz On A Hot Streak, the record-breaking grey from Nebraska. AQHA World Champion. PRCA money winner. And the first stallion with an AQHA world title to rope at the NFR. Solo Select is offering $500 off all Oz breedings during the NFR. Lock your contract in at SoloSelectHorses.com or by calling Madison at 940-580-0156.

Kolton Schmidt and Jonathan Torres not only won Round 8 of the 2025 NFR, they officially lead the pack.Schmidt and Torres turned in a 3.8-second run for the round win to give them the lead in the average with a 28.7 on seven head and the lead in the world standings with $279,074.24 and $270,808.14, respectively. They've raked in $159,136.03 a man to skyrocket from 14th and 15th in the world to No. 1. They join The Short Score for the third time this week to talk through their run and their world-championship chances.___This episode is presented by Oz On A Hot Streak, the record-breaking grey from Nebraska. AQHA World Champion. PRCA money winner. And the first stallion with an AQHA world title to rope at the NFR. Solo Select is offering $500 off all Oz breedings during the NFR. Lock your contract in at SoloSelectHorses.com or by calling Madison at 940-580-0156.

Kolton Schmidt and Jonathan Torres were back for another round win at the 2025 NFR, this time on their own.Schmidt and Torres took the Round 5 with a 3.7-second run for $36,667.95 a man Dec. 8. The win pushed Schmidt to fifth in the world with $223,776.61 and Torres to fourth with $215,510.51 on the year. Schmidt and Torres join The Short Score to break down their win.___This episode is presented by Oz On A Hot Streak, the stallion that wins everywhere he goes. AQHA World Champion. PRCA champion. Calgary champion. And now the first AQHA World Champion stallion ever to rope at the NFR. Oz breedings are $500

Kolton Schmidt and Jonathan Torres were back for another round win at the 2025 NFR, this time on their own.Schmidt and Torres took the Round 5 with a 3.7-second run for $36,667.95 a man Dec. 8. The win pushed Schmidt to fifth in the world with $223,776.61 and Torres to fourth with $215,510.51 on the year. Schmidt and Torres join The Short Score to break down their win.___This episode is presented by Oz On A Hot Streak, the stallion that wins everywhere he goes. AQHA World Champion. PRCA champion. Calgary champion. And now the first AQHA World Champion stallion ever to rope at the NFR. Oz breedings are $500

The reigning World Champs Tyler Wade and Wesley Thorp joined Dustin Egusquiza and Levi Lord atop the Round 4 team roping leaderboard at the 2025 NFR.Wade and Thorp and Egusquiza and Lord turned in 3.8-second runs to split the round for $32,823.73 apiece. The win comes as redemption for both teams after two no-times for Wade and Thorp and a no-time in Round 3 for Egusquiza and Lord.Both teams join The Short Score to talk about their Round 4 win.___This episode is presented by Oz On A Hot Streak, the record-breaking grey from Nebraska. AQHA World Champion. PRCA money winner. And the first stallion with an AQHA world title to rope at the NFR. Solo Select is offering $500 off all Oz breedings during the NFR. Lock your contract in at SoloSelectHorses.com or by calling Madison at 940-580-0156.

The reigning World Champs Tyler Wade and Wesley Thorp joined Dustin Egusquiza and Levi Lord atop the Round 4 team roping leaderboard at the 2025 NFR.Wade and Thorp and Egusquiza and Lord turned in 3.8-second runs to split the round for $32,823.73 apiece. The win comes as redemption for both teams after two no-times for Wade and Thorp and a no-time in Round 3 for Egusquiza and Lord.Both teams join The Short Score to talk about their Round 4 win.___This episode is presented by Oz On A Hot Streak, the record-breaking grey from Nebraska. AQHA World Champion. PRCA money winner. And the first stallion with an AQHA world title to rope at the NFR. Solo Select is offering $500 off all Oz breedings during the NFR. Lock your contract in at SoloSelectHorses.com or by calling Madison at 940-580-0156.

Flint Rasmussen is a former professional rodeo clown/barrelman. Flint was the PBR's exclusive entertainer from 2006-2023 for a total of 26 PBR World Finals – until his retirement at the 2023.Before joining the PBR full-time, Rasmussen was an eight-time PRCA Clown of the Year and eight-time Wrangler National Finals Rodeo barrel man, working most of the major PRCA rodeos in the process. Flint was inducted into the Rodeo Hall of Fame at the National Cowboy & Western Heritage Museum in Oklahoma City, Oklahoma, as a member of its class of 2024.Flint Rasmussen: TikT⁠ok⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠ ⁠Enjoy The Jarrod Morris Vibe? Please leave us a review on ⁠⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠The Jarrod Morris Vibe Links:⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠TikT⁠ok⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠

Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch. But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper.  Listen For3:56 What vital signs show if your agency is healthy or just surviving?5:25 Are agency leaders really surprised by their own problems?8:57 Is AI a threat or a tool for agencies to grow?12:25 What four pillars make an agency profitable and strong?18:15 What aha moment helped an agency turn things around?20:03 Answer to Last Episode's Question from Lionel ZetterGuest: Andy West, West of CenterWebsite | Email | LinkedIn | X | Substack Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Welcome to the News Review on the PRmoment podcast. In this weekly show I'm joined by Angie Moxham, and Mark Borkowski.This is the PR New Review where we look at the biggest news stories of the week from a PR perspective and this week we're talking about the budget, the Labour government continuing dreadful communications and the resulting loss of trust from the electorate.Before we start, you can now enter the PRmoment Awards. The early entry deadline is 19th December so do take a look at this year's categories and if you enter a few by 19th December, you'll save yourself a few quid.  Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Technology threw a curveball this week — but the show goes on. In today's episode, Doug breaks down what's coming at this year's NFR, shares updates on the Champion Living × Hooey Fit App, and walks you through every new feature, track, and program inside the platform. From roughstock and timed-event training to beyond-the-arena fitness, Doug lays out exactly how rodeo athletes can finally train with purpose instead of guessing in the gym. We're also gearing up for nine straight days of live podcast episodes at the NFR, hosted from the Fenoglio Boot Booth inside Cowboy Christmas. Athletes, stock contractors, PRCA leaders, and industry voices — Doug previews the full lineup and what fans can expect. If you've been curious about the new Hooey Fit App or want a deeper look at what's inside each track, this walkthrough is for you. This episode is brought to you by Rodeo Now, the performance-tracking app built for rodeo athletes. Record your rides and runs, break them down in slow motion, and search any animal by name to get the information you need before you nod your head. Download Rodeo Now for free in the Apple App Store and Google Play. 0:00 – Rodeo Now App Partnership Doug kicks off with exciting news about partnering with the Rodeo Now app, a tool built for recording, logging, and breaking down your runs and rides in slow motion — including intel on your stock draw. The perfect pairing for athletes who want to study and improve their performance.  1:00 – What Happened to Today's Planned Episode Originally, this episode was meant to feature Kate Jackson, a sports mechanic who uses elite movement-testing technology to break down athletic patterns. Technical issues = episode lost. Don't worry — it's being re-recorded.  1:45 – NFR Week: The Chaos + The Magic Doug shares how the timing couldn't be worse — the NFR starts in just four days. He talks through: Why the NFR is the "Super Bowl" of the western lifestyle Energy and anticipation around Vegas The curveball of EHV restrictions canceling major side-events How athletes can reframe setbacks into preparation opportunities  2:45 – Live Podcast Schedule at the NFR Champion Living will host nine straight days of live shows at 10 AM (two at 11 AM) from the Olio Boot Booth inside the Las Vegas Convention Center. Expect episodes with: NFR athletes Retired champions PRCA leadership Stock contractors Country music artists Western industry voices The goal: real stories, not highlight reels. Fans are invited to attend, meet guests, and hang out.  4:45 – Deep Dive: The New Hooey Fit App (Formerly Champion Living Fitness) Doug breaks down why the app was rebranded and how the collaboration with Hooey Brands happened. Joey (Hooey CEO) believes in: Investing in rodeo athletes Developing the next generation Making high-performance training accessible Elevating the entire sport This partnership makes it possible to offer ALL programs + mobility + Bulletproof Shoulders + communities for just $19/month.  6:00 – What's Inside the App? (Guided Walkthrough) Roughstock Blueprint For: Bareback Riders Saddle Bronc Riders Bull Riders Bullfighters Includes: Every roughstock-specific plan 2 mobility programs Bulletproof Shoulders Varied training + progression Ability to mix across events for balanced development  Timed-Event Athlete Track For: Ropers Barrel Racers Dismount Athletes (tie-down, calf ropers, goat tiers) Includes: Intro & progression paths Shoulder prehab (critical for ropers) Mobility Access to ALL timed-event programs Doug emphasizes treating your body like a business — don't keep paying entry fees without improving your chances of winning.  Beyond the Arena (General Fitness Track) For: Hunters Ranchers Everyday athletes Anyone who wants to get stronger Includes: Backcountry plan Women's Built Strong program Mobility + Bulletproof Shoulders Only $9.99/month  Free Resources Inside the App Doug highlights the free section every user gets: 5 Things I Wish I Knew Before I Started in Pro Rodeo Rodeo Parent Guide Pre-Ride Warm-Up Guide (the #1 requested resource) These are free PDF downloads for every user.  Built-In Podcast Links + YouTube Channel One centralized place to watch, listen, and learn.  Community Features (Paid Users) Doug breaks down the Q&A and coaching support inside the paid community: Post your rides for critique Get direct feedback from Doug Tips & tricks weekly Conversations with other athletes Progress tracking for weights, reps, time, lessons completed 14:45 – When You Need More Than Just the App Doug explains the difference between: App-Based Training Great for: Self-motivated athletes New riders Responsibility-driven athletes Anyone who needs structure Individualized Coaching Built for: Specific goals Injury management Accountability Personalized programming Schedule-based training Direct coach communication Every individualized coaching relationship starts with a full evaluation and custom program build-out.  16:45 – Why the App Exists Doug closes the walkthrough by sharing the mission: When he started rodeoing, there were zero training resources for rodeo athletes. The Hooey Fit App removes that barrier forever by giving athletes real training systems at an accessible price.  17:15 – Quick NFR Preview + New Programs Dropping Doug teases: Fresh timed-event programs Power-focused plans for roughstock athletes Daily NFR content Live episodes dropping throughout the week If you're at the NFR, stop by and say hello at the Fenoglio Boot booth. Doug, Logan, Paul, and the team will be there every day at 10 AM.   Download the Hooey Fit App powered by Champion Living — free to download, loaded with free resources, and only $19/month for full access to every program we've ever built.

This week, we look into the murky ethics of media leaks and their growing role in shaping political, corporate, and cultural narratives. From leaked peace plans that spark international diplomacy to budget details released minutes before parliamentary debate, we dissect whether leaks are ethical whistleblowing or manipulative PR tactics. Farzana argues that leaks often reveal broken internal cultures, while Doug, from a journalistic perspective, explores how leaks are used to test narratives and steer public perception. Also in this episode, David wonders if written reports are becoming relics in a world obsessed with video and visual storytelling.  And we ask: Can AI help restore strategic thinking in PR? And should public relations finally be regulated like other professions?  Watch/Listen For1:45 How will AI reshape PR, tactically or strategically?5:36 Should PR be regulated like law or finance?9:28 Are media leaks ethical, or just PR strategy?14:33 Can visual storytelling replace traditional comms?22:04 Are algorithms killing media access for everyone?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelFolgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Will Rasmussen talks with Dr. Eddie Taylor, former veterinarian of the year in the PRCA, on today's Roadshow.

Trust isn't built in boardrooms or over Zoom. It's built in the quiet moments. A conversation that lingers, a promise kept, a drink shared between people who still believe words matter. In this episode, we explore how the foundations of influence have shifted from handshakes to hyperlinks, and what that means for anyone trying to shape opinion or policy in a world that's forgotten how to connect.You'll hear stories from inside the world of public affairs, where relationships once forged in the late hours of party conferences now play out on screens and social feeds. We unpack why the human side of persuasion still decides who gets heard, who gets trusted, and who gets left behind. Because in the end, every message, every movement, and every bit of influence still comes down to people.Listen For6:42 Can you build real relationships online?9:13 Is polarization killing cross-party lobbying?12:52 Are autocrats on the rise?15:00 How is public affairs different from stakeholder work?16:05 Answer to Last Episode's Question from Guest Nick UsborneGuest: Lionel ZetterWebsite | X | LinkedIn Lionel's new book The Lobbyist Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episode Support the show

In this episode of Where Rodeo Meets the Road, we talk with Gus Gaillard, the 2025 PRCA Saddle Bronc Rookie of the Year. Gus dives into his rise in the rodeo world, the challenges of competing on the PRCA circuit, and the mindset it takes to succeed at the highest level. Hear about his training, memorable rides, and what the future holds for this rising rodeo star. Perfect for fans of rodeo, aspiring cowboys, and anyone curious about life in the arena.

What happens when PR meets scandal, tech chaos, and gender bias? This episode of The Week UnSpun is a whirlwind of explosive headlines. The trio of David Gallagher, Doug Downs, and guest host Miranda Mitchell look into the renewed Epstein files controversy and its potential to dominate headlines well into 2025. They unravel Cloudflare's swift crisis response and debate the alleged gender bias in LinkedIn's algorithm. Add a healthy dose of Cracker Barrel branding blunders and viral live-TV moments, and you've got a jam-packed show.Listen For2:03 What's coming with the Epstein files and who could be impacted?6:57 How could media coverage of the Epstein case harm innocent people?10:46 How did Cloudflare's apology turn disaster into a win?13:27 Does LinkedIn's algorithm favor male voices?18:47 Is AI helping or hurting your brand voice? Watch For2:10 What will the release of the Epstein files reveal, and who gets hurt?6:00 Should we worry about innocent people in raw investigative data dumps?13:21 Is LinkedIn's algorithm biased against women, and how do we know?20:02 Will AI kill or save PR agencies in the era of LLMs and brand drift?26:09 Did Cracker Barrel's rebrand backfire, and what's the PR lesson?Guest Host Miranda Mitchell, PretailWebsite | LinkedIn | ContactThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

In Episode 87, Ike Eastman sits down for a genuine conversation with Matt Burch of Burch Rodeo and Four Horse Outfitters — a fifth-generation Wyoming rancher, stock contractor, elk steward, and one of the most interesting characters in the rodeo. From managing 300,000+ acres of prime elk, mule deer, and antelope habitat to raising some of the most respected bucking horses and bulls in the PRCA, Matt gives a rare look behind the gates of ranch life, rodeo culture, and wildlife management. Ike and Matt cover everything from the explosive growth of elk herds on their ground, to the realities of running one of the country's premier bucking-horse programs, to hauling stock across the West, to the legendary New Year's Eve Bucking Ball in Gillette. They also dig into the conservation mindset that keeps this landscape healthy — selective harvest, habitat stewardship, letting young bulls grow, and why ranchers are the backbone of Wyoming wildlife. If you love hunting, rodeo, ranch stories, Western grit, or just honest conversations with real people, Episode 87 is a must-listen.

In this episode of Beyond the Rodeo, host Kaycie Timm sits down with bull rider Trey Holston, an athlete who continues to make his mark in both the PRCA and the PBR Team Series. After a grueling stretch marked by a broken back, a complicated scaphoid wrist break, and months of recovery, Trey returned to competition with fresh perspective and renewed drive. This year, he played a key role in helping the Carolina Cowboys secure the title of 2025 PBR Team Series Champions. He is also represented by Tough Draw Sports, an agency that supports his career development and brand partnerships. From the mental battle of injury to rediscovering confidence in the practice pen, Trey opens up about growth, gratitude, and the business side of building a modern rodeo career. His honesty, resilience, and belief in the future of Western sports make this conversation one every athlete and fan will want to hear. About Trey: Trey Holston is a professional bull rider competing in both the PRCA and the PBR Team Series, where he helped the Carolina Cowboys clinch the 2025 championship. A Kansas native, Trey rose through the junior and amateur ranks before qualifying for the NFR in his early twenties. Trey is represented by Tough Draw Sports and is passionate about using his platform to strengthen the Western lifestyle and the future of rodeo. About Western Sports Foundation: As a 501(c)3 non profit, Western Sports Foundation (WSF) is committed to providing an essential support system for Western sports athletes with health, wellness, and career resources. WSF's mission is to keep athletes safe, strong, and prepared for life during and after their competitive careers. Learn more at wsf.org.  

AI can imitate your voice, your words, even your face, but it can't steal your story. What happens when companies hand their storytelling to machines that don't understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand.Listen For3:15 How are story, narrative, and voice different?7:00 What is brand drift and how does AI cause it?10:04 Why do people distrust AI-generated content?11:33 How does story protect brand identity?14:54 How can you fight disinformation about your brand?15:25 Answer to Last Episode's Question from Guest Jessica HopeGuest: Nick UsborneWebsite | Email | LinkedIn | Instagram | Link to Nick's CoursesFollow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

On this episode of Where Rodeo Meets the Road, we sit down with Halyn Lide, one of the standout rodeo competitors making waves this season. Halyn shares her journey to the NFR, her experiences navigating the challenges of the PRCA, and the personal stories behind her rodeo career. From training routines to life off the arena floor, get an inside look at what it takes to compete at the highest level and the drive that fuels her success.

Thank you for joining us today! Our guest is Anouschka Menzies, co-founder of Bacchus PR.Bacchus PR was founded 27 years ago and now has over 130 employees across 5 offices - London, New York, Miami, Dubai and most recently Riyadh.It works across the fashion, restaurants, hotels and real estate sectors and has a fee income of approximately £14m. Annouska describes the type of business that Bacchuss does as 70% consumer and 30% corporate.Before we start, the headline news is that The PRmoment Awards have now opened for entries.. So if you want: Independent third party recognition of your work and a compelling differentiator that attracts new clients and builds credibility, then do enter.Improved this year is our insights & feedback functionality, you now receive constructive feedback on your campaign work and agency performance, broken down by the specific judging criteria.And finally from a GEO and LLM Optimisation perspective: Every winning entry will receive a dedicated profile page on the PRmoment Awards website, which will showcase the successful submission and explain the judging panel's decision. Also, our PR Masterclass the Agency Growth Forum is less than 2 weeks away. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Anouschka and PRmoment founder Ben Smith discussed:Anouschka started the business with Charlotte Lurot and, a couple of years later, Daize Washbourn joined. Has having 3 leaders from an early stage accelerated the ambition of Bacchus? Anouschka talks about PR needing to have a commercial impact and needing to generate cash for clients. How does that come through in the approach to Bacchus's work? All of Bacchus' senior staff in London have been with the business for over a decade. That creates great experience and knowledge in the business but can it result in a lack of opportunity for more junior employees?Anouschka talks about how Bacchus made the move into real estate PR? That seems quite a jump from restaurants and hotels? But that was a crucial step for the business right.How does Bacchus create an entrepreneurial culture in its business? “It needs to be a better package than anyone else is offering.”Anouschka has built an international business when lots of her peer agencies have struggled to build an international network. Why did she decide to go international relatively early in Bacchus's journey?“Corporate PR is probably easier than consumer PR!”“Any international entity coming to the UK needs to understand that our press will leave no stone unturned.”How excited is Anouschka about PR's GEO opportunity?If Anouschka had one piece of advice for young PR agency leaders out there, what would it be?“Never compete with anyone but yourselves?”Is Anouschka nervous or positive about the future of the PR agency business?

Welcome to the PRmoment podcast's weekly News Review.We're joined by Angie Moxham, founder of 3 Monkeys and Fourth Angel and Mark Borkowski, founder of Borkowski PR.In this new show Mark, Angie and PRmoment founder Ben Smith review the biggest news stories of the week from a PR perspective.This week we compare the communications styles of Trump verses and the BBC. Does Trumps fearless, confident style threaten to overwhelm the BBC's risk averse approach?We also talk about Labour's ongoing communication struggles. Angie and Mark discuss Rachel Reeves U-turn on a U-turn and why confused comms seems to indicate a confused government. Also a reminder that our our PR Masterclass: Then Agency Growth Forum is in less than 2 weeks. Virtual and face-to-face tickets are now available so check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Thanks so much to the PRmoment Podcast sponsors the PRCA.

Is the BBC losing its grip on journalistic credibility? Or is it being pushed?  This episode of The Week Unspun unpacks a chaotic week in media and politics with sharp insight from PR veterans Farzana Baduel, David Gallagher, Doug Downs, and special guest Adrian Monck. The BBC's controversial editing of a Donald Trump speech for Panorama sparks a fierce debate on ethics, institutional accountability, and media governance. From internal BBC politics to the broader implications for press freedom, the team dissects why this incident led to resignations at the highest levels.  The conversation then pivots to the political circus of the U.S. government shutdown and the erosion of trust in public institutions, before exploring the branding brilliance behind Dubai's appeal to wealthy expatriates fleeing taxation and uncertainty in the UK.  Audio Chapters4:06 Should One Edit lead to Top BBC resignations?13:49 Are Governments Held to the Same PR Standards as Corporations?17:45 Why are UK Tech Billionaires Fleeing to Dubai?20:58 Is the UAE Winning the Global Nation Branding Game?  Video Chapters2:02 What did the BBC really edit out of Trump's speech, and why does it matter?4:06 Should one error lead to top BBC resignations?13:49 Are governments held to the same PR standards as corporations?17:45 Why are UK tech billionaires fleeing to Dubai?20:58 Is the UAE winning the global nation branding game?Guest: Adrian MonckWikipedia | Website The Week Unspun is a weekly livestream every Friday at Noon ET/5pm BT. Check it out on our YouTube Channel or via this LinkedIn channel We publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

In public relations, success often depends on one quiet skill: knowing how to adapt. The best communicators read the room, sense the temperature, and adjust their tone without losing their message. In this episode, we explore what it really means to be a PR chameleon – someone who can blend into the cultural landscape enough to connect, yet still stand out enough to be remembered. Jessica Hope, founder of Wimbart, has built one of Africa's most respected tech PR agencies by mastering that balance. From WhatsApp-based storytelling to navigating privilege, identity, and power across 54 distinct markets, Jessica reveals how empathy, adaptability, and emotional intelligence have become the true currencies of influence in global communications. Listen For4:36 How Do You Break the “One Africa” Myth in PR?7:40 What Is Emotional Intelligence in African Business?9:22 How Do Comms Channels Differ in Africa?12:06 Should Brands Adjust Their Values in Africa?16:26 What's Africa's Media Landscape Really Like?18:30 Answer to Last Episode's Question from Jo JamiesonGuest: Jessica Hope, WimbartWebsite | Contact Page | Email | LinkedIn | X | InstagramChimamanda Ngozi Adichie Ted Talk Farzana mentionedhttps://www.youtube.com/watch?v=D9Ihs241zeg  Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon SubstackStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In this audience-driven “mailroom” episode of The Week Spun, the conversation opens with a provocative idea from the PRovoke Summit: AI is now being discussed in full-time equivalent (FTE) terms, signaling a shift in how agencies and organizations think about synthetic labor. Guest host Kim Sample, President of the PR Council, joins Doug Downs and David Gallagher to explore what this means for the future of work in PR.From there, the trio digs into listener-submitted questions on everything from Apple's conspicuous silence in the podcasting space, to why PR professionals struggle with personal branding, how fairness is driving consumer outrage, gender representation in politics, and the surprising TikTok-fueled backlash to a Halloween ad campaign from Hatch Sleep.Audio Episode Chapters 1:51 What is a “synthetic FTE” and how is AI reshaping PR teams 4:29 Are brands finally taking owned content like blogs and podcasts seriously 8:11 Does Apple still care about podcasts or is their silence a statement 13:05 Why do PR pros struggle with confidence and self promotion 21:03 Does visibility for women in politics actually equal shared power Video Episode Chapters1:54 What is a “Synthetic FTE” and How Will AI Change PR Teams? 5:16 Are Brands Finally Getting Serious About Owned Media and Podcasts? 10:51 Does Apple Still Care About Podcast? Or Are They Quietly Quitting? 13:15 Why Do PR Pros Struggle With Their Own Personal Branding? 26:14 Does Representation Equal Power in Politic? Or Just PR Optics? Guest Kim Sample, PR CouncilWebsite | Email | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Welcome to the PRmoment podcast. Today, we're joined by Angie Moxham, founder of 3 Monkeys and Fourth Angel and Mark Borkowski, founder of Borkowski PR and PR commentator.In this new show Mark, Angie and PRmoment founder Ben Smith review the biggest news stories of the week from a PR perspective and this week we're talking about Traitors, Meghan Markle's return to acting and whether the Royal Family can survive Andrew Mountbatten Windsor's scandal in the long term. Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face-to-face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Welcome to the PRmoment podcast. Today, we're thrilled to be joined by Lou Hoffman, founder and CEO of Hoffman. Hoffman is an independent US based PR firm with a fee income of approximately $30m. Lou founded the business in 1987.Hoffman specialises in tech PR and recently bought CCGroup in the UK. Hoffman has offices in North America, the UK and Asia. It employs about 460 people globally.Before we start,our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here are the key themes which Lou and PRmoment founder Ben Smith discussed:Lou talks us through the reasons for buying a PR Agency? What are the advantages of acquiring an agency versus organic growth? Hoffman has only made two acquisitions since 1987. Is that regret for Lou?  Does he wish he'd made more?  Is it sensible to use debt to purchase a PR firm, or is it better to do it from historical profit?  How do you buy a PR firm? What does the process look like? There are plenty of examples of PR agency acquisitions that haven't worked out, how do you maximise your chances of success? Practically speaking, how can you get to know agencies before you buy them?  How long should an acquisition process take, because whilst it's very important to be thorough, momentum is important? Is a perfect match ever possible?  Which professional advisors as an acquirer should you have? How does it work with the agency you're about to acquire clients? Do you talk to them pre or post the deal?  How does an earn out work for the previous owners of the business?  Post deal it can get difficult, what are the best ways to make it work?  The legal fees can be very high. So does that mean that for micro deals you either have to take a punt and be less thorough? Or is there a level of acquisition at which it's really not worth it from a purchaser's perspective?

Afraid of posting on LinkedIn? You're not alone, and it's not about time or talent, it's about confidence.In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn. Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own. From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we've got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.Listen For4:25 Why don't communicators post on LinkedIn?6:44 How do you stay authentic without oversharing?9:40 Why is visibility harder for women online?13:25 What's a simple LinkedIn strategy?16:07 Can you beat the LinkedIn algorithm?17:59 Answer to Last Episode's Question from Tina McCorkindaleGuest: Jo JamiesonEmail | X | LinkedIn | Website Rate this podcast with just one click Follow Farzana on SubstackFollow Doug on SubstackCurzon Substack Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode.  Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week's most buzzworthy stories, from Bill Gates' controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon's AI-framed mass layoffs and what that messaging means for employer branding.  They also take a wildly entertaining detour into Italian politics where ex-lovers are facing off at the polls, with leaked documents and social media drama in full swing.  Add in royal baseball cap faux-pas and you've got a sharp, witty, and deeply PR-savvy breakdown of the week's biggest headlines. Listen For:58 Is Bill Gates backtracking? Or just reframing climate change?7:54 How is Amazon using AI to spin layoffs as progress?13:43 How does branding tie into an Italian political scandal?16:05 What if your opponent knows all your political secrets?19:26 Did Prince Harry's hat choice betray Canada?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestreamSupport the show

Welcome to the PRmoment podcast. Today, we're thrilled to be joined by Lorraine Emmett, the founder and MD of the award-winning B2B tech PR agency, EC-PR.EC-PR is a boutique specialising in B2B PR for engineering, science, and technology scale-ups. They typically partner with high-growth B2B tech brands and companies with 50 to 999 employees, working with Strategic Marketing Leaders and CMOs to elevate brand awareness and influence.Today, we'll dive into her insights on how B2B companies can gain a trust advantage. Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and founder and managing director of EC-PR Lorraine Emmett discussed on the PRmoment Podcast.Why the emotion of trust is a spectrum. How does Lorraine define trust in a B2B communications environment?Is trust in B2B a function of brand and product?As communicators is it possible to create trust? Or is it a symptom of customer experience?Why is thought leadership an important tool for creating trust?Lorraine talks about Coleman Park's 7 Pillars of thought leadership in our pre show chat and why she finds them an important reference point. What are Coleman Park 7 pillars of trust?How do you build trust in a B2B market?Isn't pretty all of a PR/comms team output related to thought leadership in one way or another? The Edelman-LinkedIn B2B Thought Leadership Impact Report consistently highlights the power of thought leadership in building trust and directly influencing the B2B purchase journey. Lorraine talks us through the finding of that report and the implications for how B2B PR and comms teams create and partner with influencers.EC PR's recent The Trust Advantage report looks at how trust is important for SMEs. Lorraine talks us through the key findings of your The Trust Advantage report. What are the outcomes of thought leadership in B2B markets? Are they both defensive and offensive?What does the best practice measurement of B2B thought leadership look like?

In the fifth episode of the season, Dean Connelly, founder of Latte Recruitment give their best attempt at a spooky Halloween special episode. Earlier in the week, Elizabeth asked PR professionals to submit anonymous recruitment horror stories, whether that be a candidate of nightmares, or an terrifying interview process — we wanted to hear about it, warts and all. Dean, a willing victim, must blind react to the tales of recruitment terror. Later, the pair play a game of Recruitment Trick or Treat, where they discuss whether certain perks, benefits and workplace cultures are as good as they seem. Many thanks to our podcast sponsors the PRCA

Send us your thoughts on the EpisodeHosted By: Pepper Stewart  (no coHost this time)Guest: Cowpunchers Coffee Jimbo Williams & KRAVE Coaching Katie Hollingsworth"Episode brought to you by Cowpunchers Coffee"Music by: Whiskey KateTalked about Beef, Forward Farms Beef & YouTube clips, PBR news, event highlights, Missing/Stolen cattle news, Beef imports, Odd news, Fat Squirrel Week, PRCA new YouTube series trailer for Dark Horse, Coffee Drinkers checkout Free Rein Coffee for your next cup!Checkout new Sports Horror Film "HIM" Mentioned: A few things going on around Texas, New Streaming shows to checkout, and more.Give us your thought on the episode, and be sure to follow Pepper Stewart on Facebook, TikTok, X & Instagram.

We live in a moment where artificial intelligence can write our emails, plan our meetings, even give us life advice. But here's the problem: these systems are often too agreeable for our own good. They're less like truth tellers and more like digital echo chambers. They nod along, validate our choices, and tell us exactly what we want to hear. To use an outdated term… GenAI is too often like a Yes Man.In this episode we're looking at the rise of sycophancy in generative AI, the tendency of machines to flatter us instead of challenging us. What does this mean for employees, for leaders, and especially for communicators who rely on AI as a tool? And how do we make sure our AI mirrors are giving us clarity, not just compliments? Listen For3:49 Is ChatGPT too nice for our own good?6:55 Can AI flattery mislead leaders?8:52 Do AIs just tell you what you want to hear?14:36 Is generative AI breaking social unity?20:45 Answer to Last Episode's Question from Mark Lowe Guest: Tina McCorkindale, PhDWebsite | LinkedIn | Google Scholar ProfileLink to Tina's LinkedIn article on The Danger of Sycophancy in GenAICheck out the IPR Video Series In a Car with IPR Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Clint Summers' Mr Joes Shadow Bar and Coleby Payne's Cut Off My Spots are the 2025 Nutrena Head and Heel Horses of the Year, presented by AQHA. This is Mr Joes Shadow Bar's second award and Cut Off My Spots first. ---This episode is presented by Fast Back Ropes. For close to thirty years Fast Back Ropes has been developing best selling ropes by listening to our customers. Fast Back offers a variety of ropes with a size, weight and style to fit every team roper.

Clint Summers' Mr Joes Shadow Bar and Coleby Payne's Cut Off My Spots are the 2025 Nutrena Head and Heel Horses of the Year, presented by AQHA. This is Mr Joes Shadow Bar's second award and Cut Off My Spots first. ---This episode is presented by Fast Back Ropes. For close to thirty years Fast Back Ropes has been developing best selling ropes by listening to our customers. Fast Back offers a variety of ropes with a size, weight and style to fit every team roper.

Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins, mergers and acquisitions that the PR sector has seen in October 2025Andrew is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors, the PRCA.Here is a rundown of what Andrew and PRmoment founder Ben Smith discussed:Pitches  National Express - Block Report - Block Report launched earlier this year Founded by Chris Grimwood of Iris and Social Chain and Jack Colchester of Wonderhood. Singapore Tourist Board - Splendid - UK integrated marketing agency. This win follows an open RFI. Splendid won Heathrow Express in April. Belfast City Council -  Cavendish Consulting, Lanyon Communications (part of Consello) and Open Strategic Communications PPHE Hotel Group (formerly Park Plaza Hotels Europe) - Launch PR. Retained consumer and corporate brief. 51 properties across eight countries. Rangemaster - Stakked - Iconic cooker brand with global recognition and deep British roots. Previously in-house. BFI London Film Festival - Vamp - 69th film festival. Vamp has worked with clients inc. Disney, paramount, Netflix, Prime, C4 Apple TV etc Aardman Animation - Wonderland. New Ewe Knit it campaign invites fans to create knitted items that can be turned into blankets for the homeless in London. Toy Retailers Association - WPR. To promote the dream toys list of the hottest toys for Christmas 2025.  Butlins - Popcorn. Positioning the holiday resort as the Home of Entertainment. Popcorn is strong in consumer and lifestyle - clients include Thorpe Park, Panasonic and London Designer Outlet. Hey Dude - Words+Pixels.  Launch of new campaign with Lewis Capaldi. Acai Berry Foods - Neon Brand Communications - Neon are specialists in health, wellness and beauty and lifestyle brands (hotpot yoga, coconut collab etc.) For Goodness Shakes - Frank. Launch protein and collagen drink, Glow. Lipton Teas and Infusions - Clarion. Retained consumer pr for sub brands PG Tips and Pukka. Youngs Seafoods - Brazen. Consumer pr, social media, influencer. Frozen fish brand - supplies approx. 40% of all the fish eaten in the UK every year, apparently! Omi/Shakers/Dints - Ballou. Trio of new clients for Ballou UK. Nationwide Building Society - Popeyes, Ogi and DEBRA - Folk  Border to Coast Pensions Partnership - Apella Advisors. Appella was founded in 2019 by ex APCO UK boss James Acheson Gray - works with Aviva, KPMG and Nationwide Building societyRoyal Mint - Third City. The Royal Mint is celebrating the 90th anniversary of the Monopoly Board game. Vinted – Smarts. Pan European pr, social and creator for online marketplace for selling, buying and exchanging new/second hand items. POD - Tin Man. EV electric charging provider, joins Tin Man's existing energy division - EDF, Electrify Britain, Energy GB. Changan - Woosah - Chinese auto firm launching into UK market with all electric Deepal SUV model. Paddy Power - Pitch - Addition to roster alongside Ready10.  M&A Team Lewis acquire Instinctif Partners. This deal will double the size of Team Lewis' UK ope

In the fourth episode of the season, Dean Connelly, founder of Latte Recruitment and Elizabeth are joined by Shruti Gupta, account executive at Harvard and her colleague Joe McDermott, head of enterprise technology practice at Harvard. Following Gupta's inspirational My PRmoment interview, in which she discussed having imposter syndrome after moving from India to the UK to work in PR, we asked her and McDermott how that presented at work and how effective line management helped to reduce her feelings of doubt.Many thanks to our podcast sponsors the PRCA

The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  The urgency has been with us for years, but too often the industry has not listened to its own advice.  We aren't listening to ourselves! Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. Richard Bagnall is recognized as one of the world's foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  Listen For4:48 Why does PR measurement matter now?7:27 What are outputs, outtakes, and outcomes?11:41 How do you measure with no budget?14:05 What is “crawl, walk, run”?18:40 Jonathan Mast's answer to last episode's question?Guest: Richard BagnallX | LinkedIn   Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In December 2025, Lightning Aguilera will back in the box for his second NFR, three years after his first qualification.The Florida transplant finished the regular season No. 15 in the PRCA world standings with $114,735.75 won on the year after battling it out near the bubble the last month of the season. On this episode of The Score, Aguilera talks about his 2025 season, returning to the Thomas & Mack and how he's preparing for his second NFR.Lightning Aguilera: From South Florida to San AntonioLightning Aguilera's Jess A Moose is 2022's Head Horse of the YearWithin Reach: Aguilera's Team Roping Roots and AspirationsBrought to you by: The Hombre head rope from Fast Back Ropes—small, light, and built for performance. Available at fastbackropes.com or by calling (817) 279-1851.MORE FROM THE SCOREThe Short Score: 2025 Riata ChampionshipsFinally: The Score's Head Horse of the Year EpisodeThe $465K Added Solo Select Stallion Incentive FuturityWho Deserves the 2025 AQHA/PRCA Heel Horse of the Year Award?Ride Registered: Stressman and Canida of AQHA Talk Team Roping and Registered Horses on The Score

In December 2025, Lightning Aguilera will back in the box for his second NFR, three years after his first qualification.The Florida transplant finished the regular season No. 15 in the PRCA world standings with $114,735.75 won on the year after battling it out near the bubble the last month of the season. On this episode of The Score, Aguilera talks about his 2025 season, returning to the Thomas & Mack and how he's preparing for his second NFR.Lightning Aguilera: From South Florida to San AntonioLightning Aguilera's Jess A Moose is 2022's Head Horse of the YearWithin Reach: Aguilera's Team Roping Roots and AspirationsBrought to you by: The Hombre head rope from Fast Back Ropes—small, light, and built for performance. Available at fastbackropes.com or by calling (817) 279-1851.MORE FROM THE SCOREThe Short Score: 2025 Riata ChampionshipsFinally: The Score's Head Horse of the Year EpisodeThe $465K Added Solo Select Stallion Incentive FuturityWho Deserves the 2025 AQHA/PRCA Heel Horse of the Year Award?Ride Registered: Stressman and Canida of AQHA Talk Team Roping and Registered Horses on The Score

I am joined by my older brother Kaleb Barrett who is a long time PRCA & PBR Bullfighter and outdoorsman. Tune in to hear all about the great community of rodeo and some of the similarities to Wildland Firefighting.

Each year the top 25 tie-down ropers in the PRCA world standings vote for the AQHA/PRCA Tie-Down Roping Horse of the Year bronze to go to one great calf horse. On this episode of The Tie-Down Breakdown, we've asked some of the best calf ropers in the world to weigh in on who they think deserves the title. We talk with Shad Mayfield, Haven Meged, Marty Yates and Shane Hanchey on the horses that stood out to them this season and why they deserve to win the 2025 AQHA/PRCA Tie-Down Roping Horse of the Year award. This Episode is Brought to You by Roping.comGet unlimited access to roping.com‘s comprehensive tie-down, breakaway, and team roping video library and learn from World Champions Caleb Smidt and Shad Mayfield as well as top trainers Logan Harkey and Justin Maass. Rope with legendary breakaway ropers like Lari Dee Guy, Hope Thompson, and 2024 NFBR World Champion Kelsie Domer. Plus, binge hundreds of hours of live and archived ropings including the Cinch Timed Event Championship, The Patriot Events, and more.More From The Tie-Down BreakdownThe Tie-Down Breakdown: The Dylan Hancock StoryThe Tie-Down Breakdown: Kyle Lucas on Chasing His Own LegacyThe Tie-Down Breakdown: Tuf Cooper's Nashville Win and 2025 MindsetIntroducing Hannah Wheeler: New Host of The Tie-Down Breakdown

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For5:32 What's the difference between SEO, AEO, and GEO?8:32 Is Google losing its dominance in the search space to tools like ChatGPT?11:24 Can AI-generated thought leadership be trusted?13:28How should PR professionals train AI tools to deliver better content results?18:19 Answer to Last Episode's Question from Susana MendozaGuest: Jonathan MastWebsite | Email | X | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Thank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage.For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical.And on the show today we're going to dive into the Censuswide's Voice of the CMO 2025 Report. The report is a crucial temperature check of how marketing leaders' roles and priorities are changing for 2026.This research zeroes in on the biggest tension facing the C-suite today: the massive adoption of Generative AI and the concurrent consumer skepticism about it. Nicky will help us dissect the findings that show 100% of CMOs are using AI, yet many are still struggling to connect their digital spend directly to long-term brand equity and sales growth. If you're an agency or an in-house leader looking to benchmark your strategy, understand the future of budget allocation, and learn how to navigate the complex world of brand activism, this report - and this conversation - are essential listening.What's great about this report is that it takes its research results from 500 CMOs and 2000 consumers, so you get perspectives on the same issues from both sides. The data was collected in June 2025.Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and managing director of Censuswide, Nicky Marks discussed on the PRmoment Podcast:Nicky talks us through the current AI challenges CMOs are facing?What do CMOs report are the top 5 benefits of using AI?What concerns do CMOs have about using AI?Is there a disconnect between the extent to which CMOs use Generative AI and how comfortable consumers are with it?Nicky discusses the brand discovery and consumer backlash concerns of CMOs.Why has social media become the most important brand discovery channel for CMOs?50% of consumers want brands to be proactive around issues of sustainability and purpose but 50% of consumers want brands to be neutralWhat are the issues that consumers think brands should have a voice on? And do these match the CMO perceptions?Why are customer expectations higher than ever? Ben and Nicky have a discussion on whether this is a symptom of the increasingly angry society we live in, fuelled by keyboard warriors answerable to no-one but the social media algorithms.Budget and Measurement are forever problems for CMOs, but what is different in 2025?What are the top 5 risks for CMOs right now?What are the top five priorities for CMOs at the moment? Are these different for B2B or B2C?What are the most popular KPIs that CMOs use in 2025?What are the 2025 budgetary trends for CMOs? Are PR  budgets increasing, decreasing or remaining the same?

Thank you for joining us today! Our guest is here to discuss a topic that is fundamentally changing the role of a PR professional. She's the Chief Strategy Officer at Golin and a driving force behind their research looking at the intersection of LLMs, GEO and earned media.She's going to talk about Golin's Modern Communications Effectiveness Study and is here to tell us that some of PRs old approaches simply don't hold up. She'll be talking about why GEO is more important tis so important in PR right now and how we need to rethink what the activation of a public relations campaign looks like in a post GEO worldPlease give a very warm welcome to Kat Arnull.Before we start,our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and Kat discussed on the show:3 mins Golin's New Earned Framework for the Post-AI Era focuses on a world where LLMs are a primary content source. Kat elaborates on the most significant shifts she's observed in a PR professional's job from a pre GEO to a post GEO PR world? What has this change meant in a media relations reality?9 mins So media relations is back in fashion? Does this impact the type of people PR firms are hiring?12 mins Does Kat worry about the current over reliance on Reddit when it comes to LLM results?18 mins Does anyone know what happens next? It's fairly clear to anyone who takes the time to test it that LLM results are currently OK, but subject to bias and hallucinations and in some cases black hat manipulation…28 mins How is Kat measuring the impact of PR on LLM results?33 mins The irony that big tech has developed something in LLMs that potentially destroys the very thing that LLMs rely upon is deliciously ironic. It's not so much biting the hand that feeds you, as eating it. Beyond a few partnerships with publishers where big tech throws a bit of relative change into the begging bowl of publishers, no one's really come up with a long term plan to create balance and value in this publisher/LLM ecosystem have they?34 mins Do you think publishers might bite back? No one's really admitted it yet but all of a sudden big tech, through its LLMs, need publishers more than publishers need search engines. The game, in theory, might be about to change. Granted digital publishers need to create a membership body and move as one, which they almost certainly won't get organised to do….

Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to find their carefully crafted message falls flat or even offends the very audience they are trying to reach. With more than 65 million Hispanics in the United States, representing one of the fastest growing and most influential communities, PR professionals cannot afford cultural blind spots.In this episode Susana Mendoza, who helps brands authentically connect with Hispanic audiences, shares where campaigns most often go wrong, how to segment messaging without stereotypes, and why understanding generational and cultural nuances is critical to success. From Univision and Telemundo to influencers and radio, Susana lays out the media landscape and offers practical insights for PR teams navigating sensitive issues such as immigration, healthcare, and public safety.Listen For4:38 Translation Traps & Cultural Missteps 8:27 The Power of Spanish-Language Radio 11:17 Can ChatGPT Really Translate Culture? 15:38 Build Trust Before the Campaign Starts 17:21 Answer to Last Episode's Question from Jackson Wightman Guest: Susana MendozaLinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do Tylenol, Jimmy Kimmel, and Disney all have in common? They're all caught in the crosshairs of public opinion this week. On this episode hosts David Gallagher and Doug Downs are joined by B2B PR powerhouse Michelle Garrett to dissect a week of PR minefields. From President Trump's dangerous misinformation about Tylenol and pregnancy, to the backlash and brand gymnastics following Jimmy Kimmel's controversial monologue.  The trio also touches on the shifting global perception of American brands and how companies can (and must) navigate reputational risk in polarized times.  Listen For5:42 What did President Trump say about Tylenol? And how should PR teams respond to misinformation?14:52 Why did Jimmy Kimmel get pulled off the air, and what does it say about Disney's PR strategy?26:33 How can political polarization affect brand trust and corporate reputation?Special Guest Michelle GarrettWebsite | Email | X | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

What happens when your newsfeed becomes a battlefield?In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used to be disagreements over policy now look more like open hostility, with violence creeping closer to the center of public life. Attacks on lawmakers, threats to schools, and the killing of high-profile figures are no longer shocking outliers but part of a troubling pattern.This episode asks a difficult but urgent question: how much of this violence is rooted in the way we communicate? Words frame identities, assign blame, and sometimes push people toward radical action. Sticks and stones may break bones… but in today's world, it's the words that are drawing blood. Listen For3:17 Identity-Based Polarization6:22 How Algorithms Divide Us10:20 The Rush to Blame14:49 Messaging That Can Prevent Violence19:33 Teaching Kids to Resist Radicalization and DisinformationGuest: Amy PateEmail | Website | X Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The Mafia had a chance to sit down with 2017 Comedy Act of the Year, Gizmo McCracken. Part 1 we find out where in the heck this crazy guy came from, how he got into comedy, and the road he took to become one of the OG Rodeo Clowns in the PRCA. This is one that will be sure to make you laugh! Learn more about your ad choices. Visit megaphone.fm/adchoices