Podcasts about prca

Can a cyclist-turned (accused) communist New York mayoral candidate teach the PR world a thing or two about emotional storytelling?  This week we unpack the “Mamdani effect” how Zohran Mamdani is rewriting the rules of political communications with cultural fluency, TikTok charm, and unforgettable soundbites.  Other topics, what are the comms implications of the Omnicom-IPG mega-merger, and what is the likely impact on agency identities, client retention, and the war for talent? From Alberta, Canada… a Teacher's Stike and the Government is paying parents. Is that to help them manage or is it a PR bribe? Are there ethical implications here? Listen For:34 What makes Mamdani a standout communicator?3:10 Can Mamdani's social strategy work outside NYC?10:00 What's the real impact of the Omnicom-IPG merger?14:55 Is Alberta's $30/day tactic good PR or spin?18:49 Are PR communities key in turbulent times? The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available.Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

Clint Summers' Mr Joes Shadow Bar and Coleby Payne's Cut Off My Spots are the 2025 Nutrena Head and Heel Horses of the Year, presented by AQHA. This is Mr Joes Shadow Bar's second award and Cut Off My Spots first. ---This episode is presented by Fast Back Ropes. For close to thirty years Fast Back Ropes has been developing best selling ropes by listening to our customers. Fast Back offers a variety of ropes with a size, weight and style to fit every team roper.

Clint Summers' Mr Joes Shadow Bar and Coleby Payne's Cut Off My Spots are the 2025 Nutrena Head and Heel Horses of the Year, presented by AQHA. This is Mr Joes Shadow Bar's second award and Cut Off My Spots first. ---This episode is presented by Fast Back Ropes. For close to thirty years Fast Back Ropes has been developing best selling ropes by listening to our customers. Fast Back offers a variety of ropes with a size, weight and style to fit every team roper.

Is attention the new currency? Politicians, brands, influencers, even your neighbor's viral TikTok are all competing for the same scarce resource: your focus. But attention is slippery. It can make you a household name overnight and it can vanish just as quickly. In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?Listen For5:14 What is attention as a commodity in PR?8:48 How has the attention economy changed branding?11:22 What can PR learn from politics?14:05 Are we paying too much for lost attention?17:51 Are attention spans shorter or content louder?18:53 Answer to Last Episode's Question from Richard BagnallGuest: Mark Lowe, Third CityWebsite | Email | X | Instagram | YouTubeRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

In the fourth episode of the season, Dean Connelly, founder of Latte Recruitment and Elizabeth are joined by Shruti Gupta, account executive at Harvard and her colleague Joe McDermott, head of enterprise technology practice at Harvard. Following Gupta's inspirational My PRmoment interview, in which she discussed having imposter syndrome after moving from India to the UK to work in PR, we asked her and McDermott how that presented at work and how effective line management helped to reduce her feelings of doubt.Many thanks to our podcast sponsors the PRCA

Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins, mergers and acquisitions that the PR sector has seen in October 2025Andrew is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors, the PRCA.Here is a rundown of what Andrew and PRmoment founder Ben Smith discussed:Pitches  National Express - Block Report - Block Report launched earlier this year Founded by Chris Grimwood of Iris and Social Chain and Jack Colchester of Wonderhood. Singapore Tourist Board - Splendid - UK integrated marketing agency. This win follows an open RFI. Splendid won Heathrow Express in April. Belfast City Council -  Cavendish Consulting, Lanyon Communications (part of Consello) and Open Strategic Communications PPHE Hotel Group (formerly Park Plaza Hotels Europe) - Launch PR. Retained consumer and corporate brief. 51 properties across eight countries. Rangemaster - Stakked - Iconic cooker brand with global recognition and deep British roots. Previously in-house. BFI London Film Festival - Vamp - 69th film festival. Vamp has worked with clients inc. Disney, paramount, Netflix, Prime, C4 Apple TV etc Aardman Animation - Wonderland. New Ewe Knit it campaign invites fans to create knitted items that can be turned into blankets for the homeless in London. Toy Retailers Association - WPR. To promote the dream toys list of the hottest toys for Christmas 2025.  Butlins - Popcorn. Positioning the holiday resort as the Home of Entertainment. Popcorn is strong in consumer and lifestyle - clients include Thorpe Park, Panasonic and London Designer Outlet. Hey Dude - Words+Pixels.  Launch of new campaign with Lewis Capaldi. Acai Berry Foods - Neon Brand Communications - Neon are specialists in health, wellness and beauty and lifestyle brands (hotpot yoga, coconut collab etc.) For Goodness Shakes - Frank. Launch protein and collagen drink, Glow. Lipton Teas and Infusions - Clarion. Retained consumer pr for sub brands PG Tips and Pukka. Youngs Seafoods - Brazen. Consumer pr, social media, influencer. Frozen fish brand - supplies approx. 40% of all the fish eaten in the UK every year, apparently! Omi/Shakers/Dints - Ballou. Trio of new clients for Ballou UK. Nationwide Building Society - Popeyes, Ogi and DEBRA - Folk  Border to Coast Pensions Partnership - Apella Advisors. Appella was founded in 2019 by ex APCO UK boss James Acheson Gray - works with Aviva, KPMG and Nationwide Building societyRoyal Mint - Third City. The Royal Mint is celebrating the 90th anniversary of the Monopoly Board game. Vinted – Smarts. Pan European pr, social and creator for online marketplace for selling, buying and exchanging new/second hand items. POD - Tin Man. EV electric charging provider, joins Tin Man's existing energy division - EDF, Electrify Britain, Energy GB. Changan - Woosah - Chinese auto firm launching into UK market with all electric Deepal SUV model. Paddy Power - Pitch - Addition to roster alongside Ready10.  M&A Team Lewis acquire Instinctif Partners. This deal will double the size of Team Lewis' UK ope

The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter.  The urgency has been with us for years, but too often the industry has not listened to its own advice.  We aren't listening to ourselves! Now, as budgets are cut and communications teams risk being sidelined, the pressure to finally get measurement right has never been greater. Richard Bagnall is recognized as one of the world's foremost experts in PR measurement, past chair of AMEC, and co-creator of the Integrated Evaluation Framework. He has worked with global organizations from NATO to the World Bank and continues to remind practitioners that vanity metrics will not protect their budgets or their jobs.  Listen For4:48 Why does PR measurement matter now?7:27 What are outputs, outtakes, and outcomes?11:41 How do you measure with no budget?14:05 What is “crawl, walk, run”?18:40 Jonathan Mast's answer to last episode's question?Guest: Richard BagnallX | LinkedIn   Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send us a text and chime in!Prescott Frontier Days® (PFD) members are known for their care of each other and are rallying by holding a raffle to help Summer Logan recover thousands of dollars' worth of photography equipment that was ruined during a recent rodeo. Summer is the Rodeo Office assistant whose invaluable work makes visitors feel welcome and helps the rodeo run smoothly. On a more positive note, after two years of hard work, Summer obtained her Professional Rodeo Cowboys Association (PRCA) card, making her PFD's first PRCA-carded photographer. It takes about two years to obtain a PRCA card, and the stringent list of requirements... For the written story, read here >> https://www.signalsaz.com/articles/only-250-tickets-win-big-support-rodeo-photographer/Check out the CAST11.com Website at: https://CAST11.com Follow the CAST11 Podcast Network on Facebook at: https://Facebook.com/CAST11AZFollow Cast11 Instagram at: https://www.instagram.com/cast11_podcast_network

In December 2025, Lightning Aguilera will back in the box for his second NFR, three years after his first qualification.The Florida transplant finished the regular season No. 15 in the PRCA world standings with $114,735.75 won on the year after battling it out near the bubble the last month of the season. On this episode of The Score, Aguilera talks about his 2025 season, returning to the Thomas & Mack and how he's preparing for his second NFR.Lightning Aguilera: From South Florida to San AntonioLightning Aguilera's Jess A Moose is 2022's Head Horse of the YearWithin Reach: Aguilera's Team Roping Roots and AspirationsBrought to you by: The Hombre head rope from Fast Back Ropes—small, light, and built for performance. Available at fastbackropes.com or by calling (817) 279-1851.MORE FROM THE SCOREThe Short Score: 2025 Riata ChampionshipsFinally: The Score's Head Horse of the Year EpisodeThe $465K Added Solo Select Stallion Incentive FuturityWho Deserves the 2025 AQHA/PRCA Heel Horse of the Year Award?Ride Registered: Stressman and Canida of AQHA Talk Team Roping and Registered Horses on The Score

In December 2025, Lightning Aguilera will back in the box for his second NFR, three years after his first qualification.The Florida transplant finished the regular season No. 15 in the PRCA world standings with $114,735.75 won on the year after battling it out near the bubble the last month of the season. On this episode of The Score, Aguilera talks about his 2025 season, returning to the Thomas & Mack and how he's preparing for his second NFR.Lightning Aguilera: From South Florida to San AntonioLightning Aguilera's Jess A Moose is 2022's Head Horse of the YearWithin Reach: Aguilera's Team Roping Roots and AspirationsBrought to you by: The Hombre head rope from Fast Back Ropes—small, light, and built for performance. Available at fastbackropes.com or by calling (817) 279-1851.MORE FROM THE SCOREThe Short Score: 2025 Riata ChampionshipsFinally: The Score's Head Horse of the Year EpisodeThe $465K Added Solo Select Stallion Incentive FuturityWho Deserves the 2025 AQHA/PRCA Heel Horse of the Year Award?Ride Registered: Stressman and Canida of AQHA Talk Team Roping and Registered Horses on The Score

I am joined by my older brother Kaleb Barrett who is a long time PRCA & PBR Bullfighter and outdoorsman. Tune in to hear all about the great community of rodeo and some of the similarities to Wildland Firefighting.

Each year the top 25 tie-down ropers in the PRCA world standings vote for the AQHA/PRCA Tie-Down Roping Horse of the Year bronze to go to one great calf horse. On this episode of The Tie-Down Breakdown, we've asked some of the best calf ropers in the world to weigh in on who they think deserves the title. We talk with Shad Mayfield, Haven Meged, Marty Yates and Shane Hanchey on the horses that stood out to them this season and why they deserve to win the 2025 AQHA/PRCA Tie-Down Roping Horse of the Year award. This Episode is Brought to You by Roping.comGet unlimited access to roping.com‘s comprehensive tie-down, breakaway, and team roping video library and learn from World Champions Caleb Smidt and Shad Mayfield as well as top trainers Logan Harkey and Justin Maass. Rope with legendary breakaway ropers like Lari Dee Guy, Hope Thompson, and 2024 NFBR World Champion Kelsie Domer. Plus, binge hundreds of hours of live and archived ropings including the Cinch Timed Event Championship, The Patriot Events, and more.More From The Tie-Down BreakdownThe Tie-Down Breakdown: The Dylan Hancock StoryThe Tie-Down Breakdown: Kyle Lucas on Chasing His Own LegacyThe Tie-Down Breakdown: Tuf Cooper's Nashville Win and 2025 MindsetIntroducing Hannah Wheeler: New Host of The Tie-Down Breakdown

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For5:32 What's the difference between SEO, AEO, and GEO?8:32 Is Google losing its dominance in the search space to tools like ChatGPT?11:24 Can AI-generated thought leadership be trusted?13:28How should PR professionals train AI tools to deliver better content results?18:19 Answer to Last Episode's Question from Susana MendozaGuest: Jonathan MastWebsite | Email | X | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Thank you for joining us today. Our guest is at the sharp end of what makes a successful PR campaign tick in 2025: data and insight. She is the managing director of Censuswide, a respected international market research consultancy, who help agencies and brands write the headlines that drive media coverage.For years, PR has known that original research can fuel earned media coverage, but in the post-AI era, the need for credible, first-party data has never been more critical.And on the show today we're going to dive into the Censuswide's Voice of the CMO 2025 Report. The report is a crucial temperature check of how marketing leaders' roles and priorities are changing for 2026.This research zeroes in on the biggest tension facing the C-suite today: the massive adoption of Generative AI and the concurrent consumer skepticism about it. Nicky will help us dissect the findings that show 100% of CMOs are using AI, yet many are still struggling to connect their digital spend directly to long-term brand equity and sales growth. If you're an agency or an in-house leader looking to benchmark your strategy, understand the future of budget allocation, and learn how to navigate the complex world of brand activism, this report - and this conversation - are essential listening.What's great about this report is that it takes its research results from 500 CMOs and 2000 consumers, so you get perspectives on the same issues from both sides. The data was collected in June 2025.Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and managing director of Censuswide, Nicky Marks discussed on the PRmoment Podcast:Nicky talks us through the current AI challenges CMOs are facing?What do CMOs report are the top 5 benefits of using AI?What concerns do CMOs have about using AI?Is there a disconnect between the extent to which CMOs use Generative AI and how comfortable consumers are with it?Nicky discusses the brand discovery and consumer backlash concerns of CMOs.Why has social media become the most important brand discovery channel for CMOs?50% of consumers want brands to be proactive around issues of sustainability and purpose but 50% of consumers want brands to be neutralWhat are the issues that consumers think brands should have a voice on? And do these match the CMO perceptions?Why are customer expectations higher than ever? Ben and Nicky have a discussion on whether this is a symptom of the increasingly angry society we live in, fuelled by keyboard warriors answerable to no-one but the social media algorithms.Budget and Measurement are forever problems for CMOs, but what is different in 2025?What are the top 5 risks for CMOs right now?What are the top five priorities for CMOs at the moment? Are these different for B2B or B2C?What are the most popular KPIs that CMOs use in 2025?What are the 2025 budgetary trends for CMOs? Are PR  budgets increasing, decreasing or remaining the same?

Thank you for joining us today! Our guest is here to discuss a topic that is fundamentally changing the role of a PR professional. She's the Chief Strategy Officer at Golin and a driving force behind their research looking at the intersection of LLMs, GEO and earned media.She's going to talk about Golin's Modern Communications Effectiveness Study and is here to tell us that some of PRs old approaches simply don't hold up. She'll be talking about why GEO is more important tis so important in PR right now and how we need to rethink what the activation of a public relations campaign looks like in a post GEO worldPlease give a very warm welcome to Kat Arnull.Before we start,our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and Kat discussed on the show:3 mins Golin's New Earned Framework for the Post-AI Era focuses on a world where LLMs are a primary content source. Kat elaborates on the most significant shifts she's observed in a PR professional's job from a pre GEO to a post GEO PR world? What has this change meant in a media relations reality?9 mins So media relations is back in fashion? Does this impact the type of people PR firms are hiring?12 mins Does Kat worry about the current over reliance on Reddit when it comes to LLM results?18 mins Does anyone know what happens next? It's fairly clear to anyone who takes the time to test it that LLM results are currently OK, but subject to bias and hallucinations and in some cases black hat manipulation…28 mins How is Kat measuring the impact of PR on LLM results?33 mins The irony that big tech has developed something in LLMs that potentially destroys the very thing that LLMs rely upon is deliciously ironic. It's not so much biting the hand that feeds you, as eating it. Beyond a few partnerships with publishers where big tech throws a bit of relative change into the begging bowl of publishers, no one's really come up with a long term plan to create balance and value in this publisher/LLM ecosystem have they?34 mins Do you think publishers might bite back? No one's really admitted it yet but all of a sudden big tech, through its LLMs, need publishers more than publishers need search engines. The game, in theory, might be about to change. Granted digital publishers need to create a membership body and move as one, which they almost certainly won't get organised to do….

Getting Hispanic communications wrong is not just a slip. It can cost brands credibility, trust, and millions in wasted campaigns. Too often, companies think a simple translation is enough, only to find their carefully crafted message falls flat or even offends the very audience they are trying to reach. With more than 65 million Hispanics in the United States, representing one of the fastest growing and most influential communities, PR professionals cannot afford cultural blind spots.In this episode Susana Mendoza, who helps brands authentically connect with Hispanic audiences, shares where campaigns most often go wrong, how to segment messaging without stereotypes, and why understanding generational and cultural nuances is critical to success. From Univision and Telemundo to influencers and radio, Susana lays out the media landscape and offers practical insights for PR teams navigating sensitive issues such as immigration, healthcare, and public safety.Listen For4:38 Translation Traps & Cultural Missteps 8:27 The Power of Spanish-Language Radio 11:17 Can ChatGPT Really Translate Culture? 15:38 Build Trust Before the Campaign Starts 17:21 Answer to Last Episode's Question from Jackson Wightman Guest: Susana MendozaLinkedIn Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

What do Tylenol, Jimmy Kimmel, and Disney all have in common? They're all caught in the crosshairs of public opinion this week. On this episode hosts David Gallagher and Doug Downs are joined by B2B PR powerhouse Michelle Garrett to dissect a week of PR minefields. From President Trump's dangerous misinformation about Tylenol and pregnancy, to the backlash and brand gymnastics following Jimmy Kimmel's controversial monologue.  The trio also touches on the shifting global perception of American brands and how companies can (and must) navigate reputational risk in polarized times.  Listen For5:42 What did President Trump say about Tylenol? And how should PR teams respond to misinformation?14:52 Why did Jimmy Kimmel get pulled off the air, and what does it say about Disney's PR strategy?26:33 How can political polarization affect brand trust and corporate reputation?Special Guest Michelle GarrettWebsite | Email | X | LinkedInThe Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

What happens when your newsfeed becomes a battlefield?In the US and UK, political leaders trade accusations, social media thrives on outrage, and communities are left simmering in distrust. What used to be disagreements over policy now look more like open hostility, with violence creeping closer to the center of public life. Attacks on lawmakers, threats to schools, and the killing of high-profile figures are no longer shocking outliers but part of a troubling pattern.This episode asks a difficult but urgent question: how much of this violence is rooted in the way we communicate? Words frame identities, assign blame, and sometimes push people toward radical action. Sticks and stones may break bones… but in today's world, it's the words that are drawing blood. Listen For3:17 Identity-Based Polarization6:22 How Algorithms Divide Us10:20 The Rush to Blame14:49 Messaging That Can Prevent Violence19:33 Teaching Kids to Resist Radicalization and DisinformationGuest: Amy PateEmail | Website | X Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Thank you for joining us today! Our guest is Kunal Mehta. He is here to discuss how changes in B2B communications are fundamentally changing how businesses connect with their customers. Kunal is the global head of marketing, communication, and brand at DSM-Firmenich, a leading company in nutrition, health and beauty.With over two decades of experience navigating the marketing world, from iconic B2C brands like KitKat and Britannia to the complex B2B landscape, he has a unique perspective on what truly works. He is a self-described "collector of experiences" who is known for his passion for storytelling and his strategic, data-driven approach.Today, he will share his insights on the evolving nature of B2B communications, covering everything from the importance of emotional resonance in a corporate context to the power of a finely tuned marketing stack.Kunal leads marketing for animal health and nutrition at DSM-Firmenich which is a business with a 12bn Euros turnover operating in over 100 countries.Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Kunal and PRmoment founder Ben Smith discussed:Did B2B marketers and B2B communicators go down a lead generation rabbit hole for about 10 years?Why did lead gen become the priority for many B2B marketers and why did they seem to forget the importance of brand?Kunal spent 8 years at Nestle in consumer markets. He discusses the differences in how B2C and B2B organisations prioritise marketing and brand?Why has B2B marketing now reawakened? What has changed?In B2B markets, comms often reports into marketing, whereas in consumer markets it's more likely comms is a separate division to marketing. Why is that?What does a modern lead gen sales pipeline look like in a multi channel multi decision maker scenario? In an organisation like DSM where you have hundreds of products, is product marketing even possible?The B2B customer journey for a company like DSM-Firmenich is often long and complex, spanning multiple touchpoints, from digital to in-person. How do you ensure a consistent and effective communication strategy across a varied value chain?What does a global head of marketing like Kunal want from his PR firm?What capabilities does DSM-Firmenich retain in its in-house marketing and communication team and when does it use agency support?As someone with a global role, how does Kunal balance the need for a cohesive brand narrative with the necessity for content that is hyper-relevant to a specific region or market?Kunal manages teams and initiatives across numerous geographies and product lines. What are the key building blocks for a successful marketing team structure?

Google Search still holds about 90% of global search volume as of mid‑2025, but change is underway as more users begin turning to AI. AI search is rewriting the rules of discovery, and PR needs to adapt. With ChatGPT, Gemini, and Perplexity each scraping different corners of the web, the old focus on big-name publications is no longer enough. The most influential sources may now be niche review sites, specialized forums, or content hubs you have never pitched. Knowing what each Large Language Model (LLM) values and how to optimize for it, is becoming a core PR skill.In this episode, we explore how Answer Engine Optimization (AEO) is reshaping PR. From the rise of “dual websites” for humans and bots to the ethical tensions between LLMs and media outlets, we discuss how PR teams can rethink targeting, adapt content, and position clients for visibility in an AI‑first world. Listen For5:49 Dual Websites: One for Humans, One for Machines8:39 LLMs as New Media Channels11:38 What AI Tools Scrape (and Why It Matters)14:45 Can Bots Get Past Paywalls? The Legal and Ethical Minefield17:01 Answer to Last Episode's Question From Heather Blundell Guest: Jackson Wightman, Founder Proper PropagandaWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Following the release of Outrage Inc on BBC iPlayer Mark Borkowski comes onto the PRmoment podcast to talk about the PR Stunt.Mark is also a well-known lecturer and speaker on the art of publicity. He is a frequent media commentator on TV and radio and writes for several nationals. Mark has authored two books on publicity stunts.Outrage Inc is a journey through the archive to rediscover the creative genius, conviction and the DNA of publicity behind protest stunts.From suffragette arson to flour bombs at Miss World, Barbie dolls growling “Vengeance is mine!” to Tommie Smith's Black Power salute, the Greenham women, Led By Donkeys, and more.Outrage Inc programme asks why we forget these moments, when they so often planted the seeds of profound cultural change. Before we start,our PR Masterclass: The Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what PRmoment founder Ben Smith and Mark discussed:Mark tells us about Outrage Inc…Mark gives us a quick history of the PR StuntOf the publicity stunts artists Mark interviewed on Outrage Inc, which one is Mark's favorite?Some argue Mark is the father of the modern PR stunt. But is he now a bit over them?Consumer PR in the UK is in a good place at the moment. And stunts in various forms are playing an important role in creating that virtuous circle of attention for brands. Mark discusses the virtuous circle of algorithms, content and hype…Mark and Ben discuss his conclusions in Outrage Inc about the role publicity stunts have played in various historical moments.Mark talks about how UK's laws are making it harder and harder to do PR stunts.

Every Friday we scan the PR Mega Chat and pick the stories that actually shaped the week. What happens when narrative control collides with tragedy, misinformation, and an unfiltered digital age?In the second episode of The Week Unspun, hosts Farzana Baduel, David Gallagher, and Doug Downs dive into the breaking news of political commentator Charlie Kirk's shocking shooting and the volatile aftermath, both online and off. From exploring how disinformation spreads faster than facts to how leadership (or lack thereof) shapes national reaction, the trio offer PR-savvy analysis of crisis communication, media ethics, and the real-world consequences of social media. They also explore surprising connections between gender inclusion, menopause in the workplace, and how ageism and AI are reshaping the public relations industry.  Listen For4:07 The Vacuum of Information and Divisive Reactions7:58 Unfiltered Violence: Children, Social Media, and Emotional Fallout18:53 Menopause in PR: The Silent Career Killer?24:33 The Great Unbundling of PR Talent30:15 Are Reputations Still Vulnerable in the Teflon Age?The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channelWe publish the audio from these livestreams to the Stories and Strategies podcast feed every Friday until Sunday evening when it's no longer available. Folgate AdvisorsCurzon Public Relations WebsiteStories and Strategies WebsiteRequest a transcript of this livestream Support the show

More women are now leaving the PR industry because of perimenopause and menopause than because of childbirth. That's a staggering, often invisible, that's shift happening right at the top. It's not burnout or work-life balance pushing them out, but a phase of life that's rarely acknowledged and even more rarely supported.This episode is an unflinching conversation about the real pressures senior women face. Why is menopause still a taboo topic at work? How misunderstood are its impacts on confidence, performance, and retention? And what must organizations and agencies do to support their best talent before they quietly walk away? Listen For4:22 The Invisible Workplace Crisis7:01 The “Rush Hour” of Women's Lives10:01 Emotions, Gender, and Professionalism13:37 Finding Balance in Psychological Safety18:53 Answer to Last Episode's Question from Fred CookGuest: Heather Blundell, CEO GraylingWebsite | X | LinkedIn | EmailStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Can crops change the weather? We've done the myth busting, learn the truth. Plus, PRCA standings heat up - we talk Rodeo, share how a rancher raises Old Glory sky-high, and fishing records are about to be broken again! Join radio hosts Rebecca Wanner aka ‘BEC' and Jeff ‘Tigger' Erhardt (Tigger & BEC) with the latest in Outdoors & Western Lifestyle News! Season 5, Episode 253 Can Crops Affect the Weather? Chief Meteorologist Kenny Miller Explains When it comes to agriculture, we usually think about how weather affects crops — but what if the reverse is true? Can crops actually influence the weather? According to KX News Chief Meteorologist Kenny Miller, who has extensive experience in forecasting for agriculture and commodity trading, the answer is yes — in certain ways. “Large-scale crops can change local climate conditions through evapotranspiration,” says Miller. “That's the process where plants release moisture back into the atmosphere, which can lead to cooler temperatures and increased local humidity.” This matters not only for farmers, but also for agriculture professionals and commodity traders who rely on precise, short-term forecasts during critical planting and harvest windows. Kenny emphasizes that the impact is regional, not global — but in key ag zones, it can shape everything from yield timing to market behavior. PRCA Standings: Countdown to the 2025 Wrangler NFR As we approach the PRCA regular season deadline on September 30, 2025, the tension is building across the rodeo world. Cowboys and cowgirls across the country are laser-focused on making the Top 15 in their events to qualify for the Wrangler National Finals Rodeo (NFR) this December. Current PRCA Standings Here are the PRCA Rankings & Standings as of September 2, 2025. Stetson Wright, Beaver, Utah: All-Around Earnings: $391,000 plus. After the 8x World Champion sustained injuries at the 2023 NFR, sidelined during the 2024 rodeo season, he has made a runaway comeback for the coveted 2025 Wrangler NFR All-Around Champion. Events: #1 in Bull Riding, #9 in Saddle Bronc. Rocker Steiner, Weatherford, TX: World bareback riding leader with $243,000 plus with the closest contender being Bradlee Miller of Huntsville, TX and Jess Pope of Waverly, KS riding neck in neck with just a $1,000 year earnings in difference fighting for that 2nd place title. Ryder Wright, Beaver Utah: Saddle Bronc Earnings: $273,000 plus. Saddle Bronc this year is a tighter event. The top 12 in the world fighting for their seat in the winners circle have all earned well over $150,000… This includes well known names such as Damian Brennen in 2nd with Dawson Hay right behind, Brody Wells, and Zeke Thurston all over $200,000 in 2025 earnings. Following not far behind are Ryder Wright's brothers…  Statler Wright sitting in 6th, and Stetson Wright in 9th. And a shoutout to a friend of the show, Melstone, Montana cowboy Sage Newman, is right up there too sitting in 6th. Will Lummus, Byhalia, Missouri: Steer Wrestling leader with $161,000 in earnings. Tanner Tomlinson, Mineral Wells, Texas is the current world leader Team Roping Header with $153,000 plus, however it's a TIGHT race as a household favorite here Derrick Begay of Arizona is just $3,000 behind in earnings. Remember last year during the 2024 Wrangler NFR when Derrick Begay borrowed his well-known mule, John Henry, to saddle bronc favorite Zeke Thurston to ride in the first two Grand Entry parades! Levi Lord, Sturgis, South Dakota is the current world leader Team Roping Heeler with $155,000 plus. This 4x NFR qualifier is making sure the world knows there's more to Sturgis, South Dakota than just a HUGE motorcycle rally. Riley Webb, Denton, Texas is the current world leader Tie-Down Roping with $264,000 in earnings. Not a bad place to be after 2024 being his WNFR debut. Chasing him is 6x qualifier Shad Mayfield sitting with over $237,000. Cole Patterson, Pawnee, OK is currently leading world standings in Steer Roping with over $92,000. Kassie Mowry, Dublin, Texas is the world barrel racing leader at $202,000 plus in earnings. The top three looking to make this a race to watch just like in 2024 also include Texas stars Brittany Pozzi Tonozzi and Hailey Kinsel. But don't leave out the legend Lisa Lockhart as she's sitting 10th and this cowgirl knows the grind, and how to move mountains. That's just a quick snapshot of current standings as we look forward towards the Wrangler National Finals Rodeo (NFR) this December. Dates for Wrangler Finals National Rodeo: December 4 - December 13, 2025 Location: Thomas & Mack Center in Las Vegas, Nevada Reference: https://www.prorodeo.com/standings?eventType=AA&standingType=world&id=&circuitId=&year=2025 Outdoors & Western Lifestyle News 78-Year-Old Rancher Climbs 130-Foot Flagpole to Keep Old Glory Flying High When a storm took down the ropes on a 130-foot flagpole in Star Valley, Wyoming — most folks would've called it a job for the young and fearless. But not Darcel Hulse. At 78 years old, the rancher grabbed his gear, called a crane, and went straight up to fix it himself. That's because flying the American flag isn't just tradition on his Salt River Ranch — it's a statement. Hulse proudly flies a 1,500-square-foot flag from the highest point on his property, and when it needed replacing, he wasn't about to sit it out. Recently in a Cowboy State Daily interview, Darcel Hulce joked, 'I'm an old guy, but I'm not afraid of heights.” And judging by the 1.4 million views on his daughter's video of the flag-raising, the country loves him for it. The massive flag — 50 by 30 feet — has become a beloved landmark in Star Valley. Locals call it “our flag,” and when it was temporarily down, the phones lit up. Everyone wanted to know when Old Glory would be back. For Hulse, raising that flag is about more than patriotism. It's about values, family, and returning to his Western roots. And while he hopes that new rope holds strong for a while — you can bet that if it doesn't, he'll be right back up there making sure that star-spangled banner keeps waving high. Reference: https://cowboystatedaily.com/2025/08/31/78-year-old-rancher-scales-130-foot-flagpole-to-fly-massive-american-flag-over-star-valley/  Alaska Bans Invasive Berry Trees to Protect Native Forests and Wildlife A major move from Alaska officials this week — the state has officially banned two popular but destructive trees: the mayday tree and the chokecherry. These fast-growing ornamentals were once a garden favorite, but they've turned into a serious threat to Alaska's natural landscape. The ban — now statewide — blocks the import, transport, or sale of these trees, which have overrun native birch and spruce forests, especially around Anchorage and Fairbanks. They may look pretty, but they're wreaking havoc under the surface. Their berries? Toxic to moose. Their roots? So tough, new trees grow right out of the stumps. And now, they're even spreading a nasty fungal disease known as Black Knot. Not exactly the kind of greenery you want in your backyard. The good news? Officials are working hard to remove them and replace them with native trees, and this new ban is a big step forward. As Division of Agriculture Director Bryan Scoresby puts it: ‘With this quarantine, the flow of trees into Alaska will stop, making the goal of elimination more attainable.' So next time you're planting something new, remember — going native helps keep eco-systems wild, balanced, and beautiful. Check your state on plants that have landed on the Noxious or Invasive list by reaching out to your local extension agent. Reference: https://alaskabeacon.com/briefs/alaska-officials-impose-statewide-ban-on-invasive-berry-producing-trees/ Swordfish That ‘Looked Like a Dinosaur' Could Shatter Alabama Record An Alabama fishing trip turned legendary when Robert Fritze and his crew caught a massive 550.3-pound swordfish—over 100 pounds heavier than the current state record. The catch happened in the early morning hours of August 15, after the crew set out from Orange Beach Marina aboard the Trade Desk. Originally aiming for marlin, the six-man crew fished near deep-water oil rigs, dropping a squid bait setup hundreds of feet down overnight. Around 4 a.m., Robert noticed the reel clicking and jumped into the fighting chair for what became a four-and-a-half-hour battle. The swordfish fought hard and deep before finally surfacing—stunning the crew with its dinosaur-like appearance. Once landed, the fish was so big it filled the entire deck, forcing the crew to end their trip early. The swordfish measured 150 inches long with a 62-inch girth and is expected to break Alabama's current record of 448 pounds, pending official approval. Now my question is - Where does one find the wall space to hang a mount that big?! Reference:  https://www.outdoorlife.com/fishing/alabama-possible-record-swordfish/ OUTDOORS FIELD REPORTS & COMMENTS We want to hear from you! If you have any questions, comments, or stories to share about bighorn sheep, outdoor adventures, or wildlife conservation, don't hesitate to reach out. Call or text us at 305-900-BEND (305-900-2363), or send an email to BendRadioShow@gmail.com. Stay connected by following us on social media at Facebook/Instagram @thebendshow or by subscribing to The Bend Show on YouTube. Visit our website at TheBendShow.com for more exciting content and updates! https://thebendshow.com/ https://www.facebook.com/thebendshow WESTERN LIFESTYLE & THE OUTDOORS Jeff ‘Tigger' Erhardt & Rebecca ‘BEC' Wanner are passionate news broadcasters who represent the working ranch world, rodeo, and the Western way of life. They are also staunch advocates for the outdoors and wildlife conservation. As outdoorsmen themselves, Tigger and BEC provide valuable insight and education to hunters, adventurers, ranchers, and anyone interested in agriculture and conservation. With a shared love for the outdoors, Tigger & BEC are committed to bringing high-quality beef and wild game from the field to your table. They understand the importance of sharing meals with family, cooking the fruits of your labor, and making memories in the great outdoors. Through their work, they aim to educate and inspire those who appreciate God's Country and life on the land. United by a common mission, Tigger & BEC offer a glimpse into the life beyond the beaten path and down dirt roads. They're here to share knowledge, answer your questions, and join you in your own success story. Adventure awaits around the bend. With The Outdoors, the Western Heritage, Rural America, and Wildlife Conservation at the forefront, Tigger and BEC live this lifestyle every day. To learn more about Tigger & BEC's journey and their passion for the outdoors, visit TiggerandBEC.com. https://tiggerandbec.com/

Welcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in July 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.The Creative Moment Awards have sold out but we have an fascinating webinar on GEO, Misinformation and the News: The Impact of AI on Trust of the Media and a PR Planning event on October 16th.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.PITCHESCop30 appoints Edelman – Comms activity around Brazil's hosting of Summit in Nov. Account worth $834,850 from mid-July – mid Feb 26 (according to US Foreign Agent Registration Act).Tokyo appoints Weber Shandwick – $1.7m year long deal with Tokyo Metro Govt. Morocco National Tourist Office appoints Rooster – UK and Ireland brief to promote tourism in Morocco.Ethara Event and Entertainment appoints The Romans – Etihad Airways GP. 2 year b2b and b2c brief.W Hotels appoint The Romans – EMEA PR strategy for global hotel brands across the UK and Middle East.Lidl appoints Brands2Life - corporate and public affairs brief - building and painting reputation in a way that is ‘commensurate with its economic and social impact across the nation'. Media relations, give relations, leadership comms, crisis mitigation. Category defining business. 5th biggest supermarket in UK by food and drink sales. Brands2Life also looks after LinkedIn, TetraPak. Vodafone, XeroHomesense appoints Pretty Green - consumer pr, influencer and social brief.Wasabi Sushi & Bento appoints The Fitting Room - a PR, social and content.consumer comms brief across 41 stores.Itsu grocery appoints Exposure – creative comms for new rice noodle range! Innocent adds Tin Man and Pretty Green –to its roster of agencies.LEGO appoints Smarts – UK and Ireland consumer PR brief. Lego's first new agency in 8 years. Recent wins Asda and People's Postcode Lottery.Specsavers appoints Firstlight Group as its UK retained communications agency. Have worked on projects since 2021. Firstlight will work alongside Golin and Tangerine. Street Soccer London appoints The Ripple Effect.Police Care UK –appoints PHA Group –a charity for serving and veteran police officers and staff, volunteers, and their families, who have suffered any physical or psychological harm as a result of policing.Shieldpay appoints PHA GroupVinted appoints John DoeJigsaw appoints Aisle8Mint Velvet appoint EmergeHexclad cookware appoints Milk and Honey Stagecoach appoints McCann BirminghamSodastream appoints Visible This month's round up of M&A activityReal Chemistry acquire Greater Than OneGTO will gain access to Real Chemistry's services in AI driven, creative, influencer engagement, medical comms, integrated comms and market access. Real Chemistry is $665M globally of which circa $616M is in the US pushing it above Edelman as the largest US firm by revenue last year.WE Communications (formerly Wagner Edstrom) and Hopscotch merged. WE acquired Hopscotch 3 years ago.MSQ acquires Precious Media and Wooshi to expand production capabilities. Doubles M3 Labs (MSQ's production agency) headcount to 130 adding AI powered and commerce focussed production expertis

The Mafia had a chance to sit down with 2017 Comedy Act of the Year, Gizmo McCracken. Part 1 we find out where in the heck this crazy guy came from, how he got into comedy, and the road he took to become one of the OG Rodeo Clowns in the PRCA. This is one that will be sure to make you laugh! Learn more about your ad choices. Visit megaphone.fm/adchoices

PR really is at a crossroads… we've got old playbooks and new players coming in who want to change the rules. In its report Mind the Gap, USC's Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose.  While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility, and expecting brands to stand for something more than just profit. But will that energy survive once they step into leadership — or will they, too, get swallowed by the system?In this episode, we sit down with Fred Cook, Director of USC's Center for Public Relations and author of the Mind the Gap report, to explore whether we're training young professionals for a world that no longer exists. Are we too obsessed with purpose and not focused enough on performance? Are old myths about PR holding us back? And most importantly — can Gen Z avoid the mistakes their predecessors made, or are they destined to repeat them? Listen For3:04 The Weight on Gen Z's Shoulders5:15 Communicating Across Generations in a Fragmented Media Landscape8:08 Polarization as a Business Model12:02 The Death of Corporate Purpose?17:56 Answer to Last Episode's Question From Guest Ayeni Samuels Guest: Fred Cook, Director USC Center for Public RelationsEmail | X | LinkedIn Mind the Gap StudyStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Welcome to our H1 Recruitment Year in Review PRmoment Podcast, where we discuss the PR job market with Dean Connolly, founder and PR recruitment director at Latte.We look back at the talent trends in PR for the first half of 2025. The last six months have seen a significant change in the PR recruitment market. Dean tells us the top 3 reasons why PR people leave their jobs and reveals the latest PR salary bands.If you're interested in keeping an eye on the best jobs that are out there each week, do make sure you subscribe for free to PRmoment's Top 10 PR Jobs updates each week.Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Dean and PRmoment founder Ben Smith discussed:Dean updates on the latest PR talent market in trends for the first half of 2025Are account assistants and other junior roles being impacted by AI?Are the size of in-house PR teams increasing?On the working from home debate: “39% of the PR sector are in the office 3 days a week and 30% are 2 days a week.”2025 has seen negligible salary growth in public relations

Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.  Despite Africa's complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context. Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).Listen For4:15 The Africa Strategy Mistake Global Brands Keep Making7:41 The Case for Local Advisors12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad16:30 Africa Has Talent, But Not Opportunity17:10 Answer to Last Episode's Question from Guest David GallagherGuest: Ayeni Adekunle SamuelWebsite | Email | InstagramStories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

This week, Cody and Jimbo visit with former PRCA calf roper, Dave Owen. Dave was also a Kansas State Senator, Kansas Lieutenant Governor, and former campaign manager and confidant to the legendary Bob Dole. Dave is a very impressive man and tells some great stories you won't want to miss!

We sit down with longtime friend PRCA Pickup man Jeff Rector and discuss how a young kid raised in the city, becomes a pickup man at some of the biggest PRCA rodeos. Jeff tells us about his time working with Bronc Rumford, getting the chance to work big rodeos, breaking down the barriers of stereotypes, and dealing with being a black cowboy in today's world.

Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us? We talk about getting a seat at the table, then sit quietly when we do. We debate metrics like we haven't had decades to solve them. We celebrate awards for campaigns that often say nothing and change even less.We hold events that are same panel conversations… different year.Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort. David Gallagher of Folgate Advisors is a veteran voice who's seen the industry from the inside and isn't afraid to say what others won't. It's time to stop outsourcing our thinking and start redefining what this industry is actually for. Listen For4:58 Are We Really as Dynamic as We Claim?10:22 Why PR Avoids True Innovation11:34 How PR Lost Its Science-Driven Edge17:43 Following the Wrong Model: PR as Advertising's Shadow19:30 Answer to Last Episode's Question from Guest Bill Welser Guest: David Gallagher, Folgate AdvisorsEmail | LinkedIn | Folgate LinkedIn Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Lindsay Villalpondo with the Tehachapi Mountain Rodeo Association and Abby and Kai Sturn join us to discuss the upcoming Mountain Festival Rodeo events. Starting Friday evening and running through Sunday afternoon, people can enjoy a wide variety of rodeo events from both PRCA riders and local participants. To learn more and to purchase tickets, visit www.tehachapiprorodeo.com  

What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.  It's a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think. But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country. Listen For3:06 Renaming a country… where do you even start?6:53 How “country as brand” became a global strategy9:42 “Hype is the new narrative” 13:57 Branding Türkiye for audiences in the West16:33 From SEO to AEO — marketing in the AI era18:15 Answer to Last Episode's Question from Guest Bill Welser IVGuest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding CampaignEmail | X | LinkedIn Hello Türkiye Campaign (YouTube)Türkiye Century Campaign (Official Site) Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

He's BACK!!!! World Champion Bareback Rider Jess Pope makes his triumphant return to the Cowboy Mafia Podcast. Only this time, he is alone and not with another intoxicated bareback rider whose name shall remain nameless (Cole Reiner). We dive into what it really takes to make it in the PRCA and some stories you will love. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the most powerful tool in public relations isn't a pitch deck or media list, but your own story? In this episode, we're joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn't just therapy, it's strategy. The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI. Listen For4:36 Why Story is the Richest Data Set 6:34 What lotic.ai Actually Does 12:15 Why PR Pros Need Self-Awareness Tools 17:28 How lotic.ai Makes Money (Hint: It's Not Your Data) 21:09 Answer to Last Episode's Question from Guest Brett FarmiloeTry lotic.ai for yourself, FOR FREEGuest: Bill Welser, LoticWebsite | Email | X | Instagram Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

The summer is winding down, but the ProRodeo action is not. From Greeley and Cowboy Christmas, to Salinas and Cheyenne, The Short Score is covering everything that has happened this summer as we roll into August.Andrew Ward and Jake Long got Cowboy Christmas rolling earlier this summer with the Greeley Stampede win in June for $11,225 a man. And while Ward and Long were amongst the top of team roping's Cowboy Christmas earners, Clint Summers and Jade Corkill led the pack with $29,897 apiece.Dustin Egusquiza and Levi Lord capitalized at the NFR Open in Colorado Springs, Colorado, winning the sudden-death finals with a 4.8-second run and claiming over $15,000 each. The win also secured them their first national circuit titles.The longest score in ProRodeo and a the only five-head battle, California Rodeo Salinas was no problem for Tanner Tomlinson and Travis Graves. They roped five steers in 48.5 seconds to claim the win and $11,254 each.Aaron Tsinigine and Jeremy Buhler won their second major PRCA rodeo of the summer, first with the Reno Rodeo and now the Cheyenne Frontier Days. But their road to No. 1 was perhaps less than conventional.MORE FROM THE SCOREThe Short Score: Here Comes the SummerThe Short Score: Old West Rope Horse Futurity 2025"Team Roping Is Going to Save the Day for Everybody" — Steve Friskup's 2025 Horse Market ReportThe $1.7 Million Rope Horse: Meet the Man Who Bought HerThe NEW U.S.-Mexico Cattle Border ClosureTop 5 “The Score” Podcast Interviews of 2025 (So Far)

The summer is winding down, but the ProRodeo action is not. From Greeley and Cowboy Christmas, to Salinas and Cheyenne, The Short Score is covering everything that has happened this summer as we roll into August.Andrew Ward and Jake Long got Cowboy Christmas rolling earlier this summer with the Greeley Stampede win in June for $11,225 a man. And while Ward and Long were amongst the top of team roping's Cowboy Christmas earners, Clint Summers and Jade Corkill led the pack with $29,897 apiece.Dustin Egusquiza and Levi Lord capitalized at the NFR Open in Colorado Springs, Colorado, winning the sudden-death finals with a 4.8-second run and claiming over $15,000 each. The win also secured them their first national circuit titles.The longest score in ProRodeo and a the only five-head battle, California Rodeo Salinas was no problem for Tanner Tomlinson and Travis Graves. They roped five steers in 48.5 seconds to claim the win and $11,254 each.Aaron Tsinigine and Jeremy Buhler won their second major PRCA rodeo of the summer, first with the Reno Rodeo and now the Cheyenne Frontier Days. But their road to No. 1 was perhaps less than conventional.MORE FROM THE SCOREThe Short Score: Here Comes the SummerThe Short Score: Old West Rope Horse Futurity 2025"Team Roping Is Going to Save the Day for Everybody" — Steve Friskup's 2025 Horse Market ReportThe $1.7 Million Rope Horse: Meet the Man Who Bought HerThe NEW U.S.-Mexico Cattle Border ClosureTop 5 “The Score” Podcast Interviews of 2025 (So Far)

What if the expert quote you just read in a news article wasn't written by a human — but by AI? That's already happening.  A PR tool called Synapse is selling agencies the ability to fire off automated expert pitches to journalists, complete with research, personal-sounding anecdotes, and polished email copy — all with minimal human input. It promises one person can do the work of five and crank out twenty media pitches an hour.  But is this innovation, or is it a warning sign for the future of public relations? In this episode, we're unpacking what Synapse means for PR and media. We'll explore why this kind of automation raises ethical alarms, how journalists are likely to respond, and what PR professionals need to do right now to protect trust, credibility, and the real value we bring to the table.  Listen For6:12 Creepy or Clever? How Synapse Targets Reporters7:48 Fabricated Experts: Ethical Red Line Crossed10:35 Should the PR Industry Be Regulated?11:16 How Journalists Will Fight Back With Closed Networks22:40 Don't Blame the AI—Blame OurselvesStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Send us a textThe countdown is on for the 73rd annual Sikeston Jaycee Bootheel Rodeo, set to ride into town August 6–9, 2025, with four nights of high-flying PRCA rodeo action and an entertainment lineup as bold and diverse as the Bootheel itself. Drawing nearly 40,000 people annually and generating over $8 million in local revenue, the rodeo is more than an event. It is a cultural institution in Southeast Missouri.

Part 2 is here!!! Following up the incredible story of Tory Johnson. We just had to do a two-part episode of this awesome athlete. The story is still being written from Tory, tune in and check it out! Learn more about your ad choices. Visit megaphone.fm/adchoices

We sit down with CNFR, PBR World Finals, and NFR Bullrider Corey Navarre and listen to how he balanced being a full-time student and making those 3 finals in the same year. We hear about life in the PBR and what made Corey decide to return to the PRCA, and now his life as a rodeo parent as he travels the country with his trick riding daughters.

In today's media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn't the story, but the way it's being told—and the tools we're using to tell it? In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist's inbox.Listen For5:56 Why Journalists Are Still Drowning in Spam7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time10:20 Is the Definition of “Journalist” Changing?14:05 What Journalists Really Want from PR People20:15 Answer to Last Episode's Question From Guest Graham Goodkind Guest: Brett FarmiloeWebsite | Email | X | LinkedIn | HARO LinkedInStories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

We sit down with longtime friend Mark Weber. We talk about his days in college, his many trips to the IFR as a bullfighter, his PRCA career, and his transition into a rodeo clown, and his plans for the future.

What if everything you've been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact it has? In a world where generative AI can draft press releases in seconds and churn out strategy decks before your coffee cools, PR professionals face a crossroads: race to the bottom by charging less for faster work—or redefine what clients are actually paying for.In this episode, Graham Goodkind, founder and chairman of Frank, one of the UK's most creatively disruptive PR agencies challenges how we think about pricing, pitching, and protecting our creative value—because if you're still selling time, you're selling yourself short.Listen For3:25 Why Time Is Not Your Currency in PR 4:49 Building Frank PR on Selling Ideas Not Hours7:57 Frank PR Revenue and Profitability Stats10:37 AI's Role in Creativity and Workflow17:42 Answer to Last Episode's Question from Lauren Passell21:17 Graham's Best Advice for Starting in PR Guest: Graham Goodkind, Frank PRWebsite | Email | LinkedIn  Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestSupport the show

The Fellas sit down with PRCA Steer Wrestler Tory Johnson. Through this two part episode, we listen to an incredible story of overcoming obstacles and returning to victory. This is a story you will not want to miss and will never forget. Tory teaches us how to never give up! Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the smartest pitch you ever sent didn't sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.Listen For6:44 Authenticity: Real or Just a Buzzword?9:43 The Empathy Wake-Up Call for PR Pros”10:59 Pitching as Love Letters, Not Spam12:00 Tink's Radical No-AI Policy18:34 Why PR Has a Reputation Problem21:53 Answer to Last Episode's Question From Guest Bradley Davis  Guest: Lauren Passell, Tink MediaWebsite | Email | X | LinkedIn | Instagram | You Tube | SubstackPodcast the Newsletter Stories and Strategies WebsiteCurzon Public Relations WebsiteApply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

Dale gives an update on the latest happenings in the world of rodeo. Tune in to hear which of his long time friends got arrested, a call with Trevor Brazile, and who's hot in the PRCA right now. Pow Pow, Ol' Sons.

In Kanab, UT, the Catori Canyon Heritage Rodeo just finished its second years as a PRCA sanctioned rodeo.  We talk the Camberly Anderson about the challenges of starting a new rodeo from the ground up.Send us a textSend your thoughts and feedback to nospinfeedback@gmail.com or text 817-668-2395