Brand Questions

Justin Green of AssistFP joins me for a conversation about barriers to entry, the allure of “scale,” & building collaborative relationships. Get the latest Brand Question delivered straight to your inbox here. About the Showx Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the clarity of a unique & focused roadmap. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on enemies, running your own race, & competing on your own terms. Join the “What's Your Key Differentiator?” Workshop! About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on standing out, creating lock-in, & making better decisions. Join the “What's Your Key Differentiator?” Workshop! About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Trevor Deal of Holo Health joins me to get some coaching around operationalizing their values, defining who they want their customers to become, & breaking through a saturated market by leaning into what makes them unique. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on running our own race. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

I'm sharing a conversation I had recently on the Dollars & Dumbbells podcast with my friend Justin Green. We talk about the power of a good name, creating constraints, being both the visionary & the integrator, & more! Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on digging deeper, going slow to go fast, and looking for leverage. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Morgan Bungerz of Gym Bungerz joins me to get some coaching around empathy, creating messaging that speaks to barriers of entry, and getting specific about why someone should say yes to him. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on going farther, anchoring, & redefining what we consider valuable. -- Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on learning from past success so we can work toward future success. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on constraints, Parkinson's Law, & why Jocko is almost right. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on needs, choices, & investing in the right things in the right order. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on being wrong for most people, choosing to see abundance, & replacing judgement with curiosity. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on transformations vs transactions, being honest with ourselves, & skipping shortcuts. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.