Brand Questions

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Through short essays & coaching sessions, the Brand Questions Podcast challenges coaches, gym owners, & health entrepreneurs to act deliberately, think strategically, & build brand muscle.

Patrick Cummings


    • Oct 14, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 21m AVG DURATION
    • 14 EPISODES


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    Latest episodes from Brand Questions

    Coaching a financial planner to build brand collabs

    Play Episode Listen Later Oct 14, 2022 69:41


    Justin Green of AssistFP joins me for a conversation about barriers to entry, the allure of “scale,” & building collaborative relationships. Get the latest Brand Question delivered straight to your inbox here. About the Showx Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the clarity of a unique & focused roadmap. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Have we picked our competitors?

    Play Episode Listen Later Oct 6, 2022 7:03


    Some thoughts on enemies, running your own race, & competing on your own terms. Join the “What's Your Key Differentiator?” Workshop! About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What's our key differentiator?

    Play Episode Listen Later Sep 29, 2022 7:09


    Some thoughts on standing out, creating lock-in, & making better decisions. Join the “What's Your Key Differentiator?” Workshop! About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Coaching a digital fitness brand to define their north star

    Play Episode Listen Later Sep 22, 2022 51:00


    Trevor Deal of Holo Health joins me to get some coaching around operationalizing their values, defining who they want their customers to become, & breaking through a saturated market by leaning into what makes them unique. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What would make this remarkable?

    Play Episode Listen Later Sep 15, 2022 7:14


    Some thoughts on running our own race. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    The power of a good name (from Dollars & Dumbbells)

    Play Episode Listen Later Sep 8, 2022 54:42


    I'm sharing a conversation I had recently on the Dollars & Dumbbells podcast with my friend Justin Green. We talk about the power of a good name, creating constraints, being both the visionary & the integrator, & more! Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What's the most important problem we're solving?

    Play Episode Listen Later Aug 25, 2022 6:01


    Some thoughts on digging deeper, going slow to go fast, and looking for leverage. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Coaching a virtual gym to highlight their unique value

    Play Episode Listen Later Aug 18, 2022 50:41


    Morgan Bungerz of Gym Bungerz joins me to get some coaching around empathy, creating messaging that speaks to barriers of entry, and getting specific about why someone should say yes to him. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What value do we create that's beyond other brands?

    Play Episode Listen Later Aug 11, 2022 6:33


    Some thoughts on going farther, anchoring, & redefining what we consider valuable. -- Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What have I accomplished that I'm really proud of?

    Play Episode Listen Later Aug 4, 2022 7:03


    Some thoughts on learning from past success so we can work toward future success. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Could I work 20% less without sacrificing efficacy?

    Play Episode Listen Later Jul 28, 2022 7:59


    Some thoughts on constraints, Parkinson's Law, & why Jocko is almost right. Join the “What's Your Key Differentiator?” Workshop About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    What single action does our success hinge upon?

    Play Episode Listen Later Jul 21, 2022 6:39


    Some thoughts on needs, choices, & investing in the right things in the right order. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Why are the people who choose another option right?

    Play Episode Listen Later Jul 14, 2022 6:44


    Some thoughts on being wrong for most people, choosing to see abundance, & replacing judgement with curiosity. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

    Who do we want our customers to become?

    Play Episode Listen Later Jun 30, 2022 6:39


    Some thoughts on transformations vs transactions, being honest with ourselves, & skipping shortcuts. Get the latest Brand Question delivered straight to your inbox here. About the Show Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode. About Functional Branding Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here. About Patrick Cummings Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

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