Podcasts about fitness brand

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Best podcasts about fitness brand

Latest podcast episodes about fitness brand

Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business
FCM222: Brands That Moves People: Life Time's North Star with Jeff Zwiefel

Fitness Career Mastery Podcast: Group Fitness | Personal Training | Studio & Gym Business

Play Episode Listen Later Sep 19, 2025 33:05


What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack how a clear North Star, codified standards, and aligned teams create a consistent experience at scale, without losing soul. If you're a studio owner, program director, or instructor leader, this episode is a blueprint: start with purpose, translate it into the way your experience is taught and hosted, build systems for reliability, hire and train for alignment, and innovate only when it serves the mission. Jeff's insights validate everything we teach at Fitcarma about turning brand into an operating system, so your promise is felt in every class, every interaction, every location. What you'll learn Why a North Star is the foundation for scale and trust The tenets of a Life Time–level experience (and how to translate them to any size studio) How standards, training, and culture make consistency teachable What “innovation with integrity” looks like (evolve without diluting your identity) Discover your North Star Ready to lead with clarity? Apply for a North Star Brand Strategy Session with Fitcarma and turn these principles into your playbook: fitcarma.com/northstar. Build a brand that moves people, and give your team the structure to deliver it every day.

City Girl Empower Hour
Wellness, Wealth & Workouts: A Real Look at Building a Fitness Brand with Lindsey Bomgren

City Girl Empower Hour

Play Episode Listen Later Jun 26, 2025 55:02


Intro Teaser: What if your living room became the launchpad for a global fitness brand? What if the chaos of raising three little ones actually fueled your purpose—not distracted from it? Today we're joined by Lindsey Bomgren, certified trainer, mom of three, and the powerhouse behind Nourish Move Love—an online fitness platform helping millions of women transform their lives through movement, mindset, and authenticity. This episode isn't just about fitness. It's about the mindset it takes to show up—on the mat, in your business, and in your life. Lindsey opens up about the realities of building a brand from scratch, the lessons she's learned about postpartum health, and why she's stepping into the world of investing to empower herself and other women financially. Whether you're a mom, a founder, or a woman on a wellness journey—this conversation is for you. In this episode, we dive into: Lindsey's journey into fitness and entrepreneurship What it takes to grow an authentic online brand Behind the scenes of filming high-performing content The biggest misconceptions women have about health & postpartum recovery Why more women need to get educated about investing The overlap between movement, identity, and purpose Tips for building community, setting boundaries, and staying passionate Resources from the episode:  Our new summer program (this URL will be live tomorrow): https://www.nourishmovelove.com/progressive-overload-workout-plan/ Online courses Lindsey has taken:  hashtagjeff - SEO specific to bloggers  Marie Forleo's Bschool  Amy Porterfeild - free webinars + podcast for online marketing Stu Mclaren - free webinars + podcast for memberships  Current course on using AI - https://uncommonbusiness.reioptimize.com/ai-foundations "Buy Back Your Time" by Dan Martell Connect with our Guest: Website/YouTube: nourishmovelove.com /nourishmovelove  Instagram: @nourishmovelove Pinterest: Nourish Move Love on Pinterest Connect with us:  @citygirlempowerhour @citygirlcoffee @thumbscookies @thelakeandco

Fit Over 40 with Coach Clarence
Brandon Cullen's Blueprint: Building a National Fitness Brand for High Performance

Fit Over 40 with Coach Clarence

Play Episode Listen Later May 29, 2025 38:41


In this powerhouse episode of Coach's Corner, we sit down with Brandon Cullen, CEO and co-founder of MADabolic. From pro hockey roots to building a national boutique fitness brand, Brandon shares how he went from the rink to the boardroom. We unpack:●     Why movement trumps macros.  ●     How Metabolic attracts high-achievers and keeps it exclusive by design. ●     The challenge of scaling without sacrificing culture.  ●     His refreshing take on leadership, fatherhood, and creating routines that last.  ●     Why the fitness industry is noisy—and what you need to focus on to stay consistent.  Whether you're a coach, entrepreneur, or simply someone who wants to move better and lead stronger, this one's packed with value.Support the showPlease subscribe give us a review and share the show. Email show ideas or apply to be a guest at: info@coachclarence.com. We love your feedback.YouTube: Coach Clarence TVInstagram: www.instagram.com/clarencemfergusonInstagram: www.instagram.com/tharealcoachclarenceFacebook:https://www.facebook.com/groups/fitover40withcoachclarenceLinkedin:https://www.linkedin.com/in/clarencef/Pinterest: https://www.pinterest.com/CoachClarence/Twitter: https://twitter.com/fitnusbiznus

Hustle Inspires Hustle
Sydney Miller: Building HOUSEWORK into a Disruptive Fitness Brand - #181

Hustle Inspires Hustle

Play Episode Listen Later May 5, 2025 23:09


In this episode of Hustle Inspires Hustle, Alex Quin chats with Sydney Miller, founder of HOUSEWORK, about how she turned her at-home workouts into a nationally recognized fitness brand. From streaming Zoom classes during lockdown to opening her first brick-and-mortar studio in New York City, Sydney shares the pivotal moves, mindset shifts, and branding choices that helped her grow while staying true to her vision.Episode Outline[00:00:03] Welcome to Hustle Inspires Hustle feat. Sydney Miller[00:02:15] Sydney's start in fitness and SoulCycle background[00:04:42] Birth of HOUSEWORK and early brand decisions[00:08:03] Going digital during the pandemic[00:11:12] Launching the flagship NYC studio[00:14:35] Balancing tech with in-person experience[00:17:56] Building community: real talk and practical strategies[00:21:45] Why branding early mattered[00:26:22] Niche focus and why it works[00:30:11] The real cost of entrepreneurship[00:34:20] Marketing, visibility, and staying consistent online[00:39:48] Future of HOUSEWORK and possible Miami studio[00:43:00] Final thoughts on legacy and empowermentWisdom NuggetsBrand Early, Brand Smart: Sydney made the decision to name her brand HOUSEWORK instead of using her personal name. This set the foundation for building something scalable and community-driven.Follow the Gut, Not the Crowd: Whether it was choosing to stick with house music or launching during a global crisis, Sydney followed her instincts—and that made all the difference.Digital is Essential, But Not Everything: The app and livestreams elevated HOUSEWORK, but the brick-and-mortar studio brought a sense of place and physical community that tech alone can't replace.True Community Exists Without You: Sydney focuses on helping members build connections with each other, creating a space that lives beyond the founder's presence.Be Your Brand's Loudest Advocate: From daily TikToks to jumping on podcasts, Sydney knows that building visibility requires consistent, personal effort from the founder themselves.Power Quotes:"Even if you're not tech-savvy, you can still execute with the right team." - Alex Quin"You have to just listen to your gut and make moves." - Sydney MillerConnect With the Podcast Host Sidney Miller:APP: (https://houseworkapp.com/)Instagram: (https://www.instagram.com/sydmiller)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Johnny Drinks Podcast
#122 Luke Elsman's Guide to Getting JACKED, Going Viral, & Building a Fitness Brand

The Johnny Drinks Podcast

Play Episode Listen Later Apr 16, 2025 87:30


On today’s episode of the podcast, Luke Elsman talks about the origin of his red shirt character, how the fitness space has evolved, and starting a podcast with Brodie. He also shares his favorite guests and what keeps him motivated.Timecodes (Episode #122):0:00 - Intro3:50 - Luke trying sando16:59 - The origin of the red shirt character18:20 - Luke's stats46:46 - How the fitness space has changed59:38 - Why did you start a podcast w Brodie?1:06:24 - Best podcast guests1:27:20 - OutroFollow The John Rondi ShowTikTok: https://www.tiktok.com/@johnrondipodcastInstagram: https://www.instagram.com/johnrondipodcast/Spotify: https://open.spotify.com/show/7xuYMlfFAXUfReoHKGHjb6?si=e13220a9830e4463Apple Music: https://podcasts.apple.com/us/podcast/the-john-rondi-show/id1670365515Follow Luke ElsmanInstagram: https://www.instagram.com/luke_elsman/TikTok: https://www.tiktok.com/@lukeelsmanYouTube: https://www.youtube.com/lukeelsmanFollow Vinny GiganteInstagram: https://www.instagram.com/vincentgigantee/TikTok: https://www.tiktok.com/@vincentgiganteeeFollow John RondiInstagram: https://www.instagram.com/johnrondiTikTok: https://www.tiktok.com/@johnnyrondi#podcast #johnrondi

Indian Business Podcast
How to Master the Fitness Market and build a Fitness Brand worth crores Strategies from @Fittrjc

Indian Business Podcast

Play Episode Listen Later Feb 22, 2025 76:53


In today's episode, we have Jitendra Chouksey, the founder of Fittr, one of India's leading fitness-tech platforms. Jitendra transformed his passion for fitness into a pioneering business that makes health and wellness accessible to millions. With a mission to make 50 million people fit, he merges technology with personalized coaching and community motivation. Join us as we explore the fitness brand market and hear directly from Jitendra how he built such an impactful brand. If you're interested in the workings of the fitness industry or just curious about creating a large-scale brand, this episode is for you.

2ndwind Academy Podcast
131: Lewis Paris - How to Build a Fitness Brand From the Ground Up: Community, Exploration and Leadership

2ndwind Academy Podcast

Play Episode Listen Later Jan 21, 2025 61:54 Transcription Available


Send us a textWhat if you let life's twists guide you instead of forcing the next step? For Lewis Paris, this mindset turned an ACL injury into the foundation of a thriving fitness empire. From dreams of a football career to spinning records as a DJ in Greece, Lewis's journey is a testament to resilience, reinvention, and the power of following life's unexpected opportunities.

Leap Academy with Ilana Golan
Peloton VP, Robin Arzón: Surviving a Hostage Crisis and Building a Relentless Fitness Brand

Leap Academy with Ilana Golan

Play Episode Listen Later Jan 2, 2025 39:59


A former lawyer turned fitness powerhouse, Robin Arzón's journey is one of resilience and inspiration. After surviving a traumatic hostage situation in college, she turned to running as a way to heal and challenge herself. She went from casual runs to completing marathons and ultra-marathons. Despite being diagnosed with Type 1 diabetes, Robin refused to let it define her. She embraced the mantra, "Why not me?" and continued challenging herself to achieve more. In this episode, Robin shares with Ilana how she transformed a traumatic experience into a driving force for her life's purpose, made a bold leap into the fitness world, and built a global brand that empowers millions. Robin Arzón is a renowned fitness expert, former lawyer, author, and motivational speaker. She is best known as the VP and Head Instructor at Peloton, where she inspires millions with her high-energy cycling and strength classes. In this episode, Ilana and Robin will discuss: (00:00) Introduction  (01:24) Surviving a Hostage Situation and Finding Inner Strength (05:34) Discovering Running as a Healing Tool (08:38) From Casual Runs to Completing Ultra-Marathons (11:16) Transitioning from a Law Career to Fitness (13:06) How Robin Landed a Job at Peloton with a Cold Email (15:36) Living and Thriving with Type 1 Diabetes (18:21) Juggling a Career, Motherhood, and Life's Demands (21:26) Pushing Past Her Limits at Richard Branson's StriveX Challenge (24:41) Building a Global Brand Through Grit and Consistency (28:05) Launching Swagger Society, a Community for Growth (29:49) Upcoming Cookbook and Plant-Based Lifestyle (31:34) Learning to Trust Life's Redirections  (33:27) Robin's Career Pivots and Life-Changing Lessons (36:46) How Everyday Actions Define Your Life and Career Robin Arzón is a renowned fitness expert, former lawyer, author, and motivational speaker. She is best known as the VP and Head Instructor at Peloton, where she inspires millions with her high-energy cycling and strength classes. After overcoming a life-changing traumatic event, she pivoted from a law career to focus on health and wellness. Robin is also a New York Times bestselling author of Shut Up and Run and Strong Mama, sharing her personal stories and fitness philosophies. She advocates for mental and physical strength, promoting the power of movement and mindset to achieve personal transformation. Connect with Robin: Robin's Website: https://www.robinarzon.com/  Robin's Instagram: https://www.instagram.com/robinnyc  Resources Mentioned: Robin's Book, Shut Up and Run: How to Get Up, Lace Up, and Sweat with Swagger: https://www.amazon.com/Shut-Up-Run-Sweat-Swagger/dp/0062445685  Robin's Journal, Welcome, Hustler: An Empowerment Journal: https://www.amazon.com/Welcome-Hustler-Empowering-Motivational-Self-Care/dp/1454946342  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training

The Gym Owners Podcast
Long-Term Success for Your Fitness Brand

The Gym Owners Podcast

Play Episode Listen Later Dec 29, 2024 67:10


Welcome to The REVOLUTION. Want to join the FREE Gym Owner's Revolution? use this link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/gymownerspodcast/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about what we do here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/thegymownerspodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on IG @thegymownerspodcast @jbanksfl @tylereffinstone  Want to join THE GEAR ACADEMY now? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click HERE for more info

Boutique Fitness Marketing Podcast
Fitness Brand Design with Olivia August

Boutique Fitness Marketing Podcast

Play Episode Listen Later Dec 11, 2024 42:49


Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.  A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality's clients. Not only do I admire the creativity and quality of Olivia's designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.  Here's a quick rundown of what we covered: What is branding and brand identity?   What makes a good logo for a fitness studio? And what should you avoid?  Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms? Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What's next?  How often should someone reassess their visual brand, and how do you know what it needs to stay current? Links: Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design Olivia's website: https://boldaugust.com/ Bold August Design on Instagram: https://www.instagram.com/bold.august.design    

The Remote Local Podcast: Financial & Location Freedom
175. Partnering with Jennifer Aniston to Launch a 50 Location Fitness Brand, with Julie Cartwright of Pvolve Fitness

The Remote Local Podcast: Financial & Location Freedom

Play Episode Listen Later Nov 27, 2024 21:44


In this episode, Neel sits down with Julie Cartwright, the president of Pvolve, a unique fitness franchise that emphasizes functional movement. Julie shares her journey in the fitness industry, the innovative approach of Pvolve, and the significant impact of celebrity involvement, particularly Jennifer Aniston. The conversation delves into franchise marketing strategies, the advantages of a digital presence, financial considerations for franchisees, and the future vision for Pvolve's expansion. Takeaways Julie Cartwright joined Polve to help the founder start the company in 2017. Pvolve focuses on functional movement, mimicking everyday activities. Jennifer Aniston became involved with P-vlve after experiencing its benefits personally. The brand saw a 165% growth last year after Aniston's public involvement. Franchisees are encouraged to engage with the community through pop-up events before opening. Pvolve has a strong digital presence with a large member base prior to studio openings. Franchise marketing includes digital ads, local community engagement, and press outreach. Franchisees can expect to see returns within 8 to 12 months after opening. Pvolve aims for international expansion while focusing on the U.S. and Canada. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠ ➙ Instagram: ⁠⁠@neelbparekh⁠⁠ ➙ X (Twitter): ⁠⁠@neelbparekh Follow Julie and learn more about Pvolve: ➙ Instagram: @pvolve @_juliecartwright ➙ Website: https://www.pvolve.com/

HFP Conversations
Ryan Hurst: Autoregulation, Martial Arts, and Building a Global Fitness Brand

HFP Conversations

Play Episode Listen Later Nov 27, 2024 88:04


In this episode Ryan and I talk about: what Ryan considers to be human flourishing, things he is still figuring out at age 50, Japanese physical culture, how his physical practice has evolved over time, what he was like as a kid and how he has changed, the origin story fo GMB, martial arts, dealing with injuries, biggest hurdles he has had to overcome with GMB, why GMB was successful, tips on growing an online community and business, physical autonomy, auto regulation, skill based training, movement transitions and why they are important, stripping everything back and getting to why you are moving in the first place, and much much more!Ryan's instagram: @ryhurst https://www.instagram.com/ryhurst/  GMG's  instagram: @gmbfitness https://www.instagram.com/gmbfitness/  Website: https://gmb.io Human Flourishing Project instagram: @humanflourishingprojectInstagram profile link: https://www.instagram.com/humanflourishingproject/Message me on Instagram: https://ig.me/m/humanflourishingproject 

The Brand Called You
Empowering Women Through Dance: The Happiest Workout in Town | Dr. Nikita Mittal, Founder, and CEO, Danzofit - Fitness Brand for Women

The Brand Called You

Play Episode Listen Later Oct 24, 2024 24:10


Dr. Nikita Mittal, founder of Danzofit, revolutionizes women's fitness by blending dance, therapy, and community. Her personal journey of overcoming postpartum weight struggles inspired her to create a fitness space free of judgment, where happiness and wellness are the key goals. Danzofit integrates Dance Movement Therapy (DMT) to promote physical, mental, and emotional healing while building a strong community of women who uplift each other. From addressing body confidence to introducing spiritual elements into fitness, Danzofit is reshaping the way women approach health in India. 00:44- About Dr. Nikita Mittal Dr. Mittal is the founder and chief executive officer of Danzofit which is India's fitness brand for women.  She's also the founder and creative director of Life and Dance. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Side Hustle School
#2852 - Q&A: “Tips for building a fitness brand on TikTok…”

Side Hustle School

Play Episode Listen Later Oct 22, 2024 7:23


In this episode, we explore how to create and market niche workout videos on TikTok. Learn strategies for engaging content, optimizing for the algorithm, and growing your following in a competitive space. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.substack.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.

It Is What It Is!
Gym Owner l Fitness Brand l Atlanta Take Over l CEO l Meet Omari Hugues #cvmkshow #omarihugues

It Is What It Is!

Play Episode Listen Later Aug 12, 2024 44:53


There are levels to this fitness world. Opening up a gym and being a certified awarded trainer is a whole new level. Meet Omari Hughes, a Detroit Native taking over Atlanta one gym at a time. Enjoy this conversation as we cover starting his gym empire MultiFitness and how to differentiate yourself in the fitness space. Instagram@multifitness.gym YoutTube @multifitnessgym  Please visit our store website to boost your performance and style—shop health supplements and fitness gear at: http://www.cvmkglobal.store/

The Harvest Growth Podcast
Launching a Smart Fitness Brand and Scaling with Major Retailers | yu-mn

The Harvest Growth Podcast

Play Episode Listen Later Aug 2, 2024 16:10


In this episode of the Harvest Growth Podcast, Jon LaClare interviews Harriet Obinyan, the founder of yu-mn, a line of smart fitness products designed to make exercise accessible to everyone. Harriet is a savvy entrepreneur who recognized a need in her own life and created a solution. Harriet shares her journey from being a flight attendant who struggled to maintain a fitness routine while traveling, to launching her own business and quickly growing her sales. She discusses how she used platforms like Amazon and RangeMe to get her products in front of major retailers like QVC, Best Buy, and Walmart and offers advice for small businesses looking to grow their presence in the market. Throughout the interview, Harriet emphasizes the importance of believing in your product, making the most of free or inexpensive opportunities as an entrepreneur, and staying focused on your goals. She encourages aspiring entrepreneurs to start where they are and seek out partnerships like podcasts, mentorships, and accelerator programs to help share their story and grow their brand. You won't want to miss this interview. In today's episode of the Harvest Growth Podcast, we cover:Making the most of your resources as a low-budget entrepreneur.Tips for launching your new product in a competitive market.Tips for getting your product into large retailers and wholesalers. The importance of a compelling brand story for early-stage businesses.And so much more!Get smart with your fitness routine and discover how to stay in shape using Yu-mn's exciting and socially connected smart fitness tools.  To be a guest on our next podcast, contact us today! Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!  

The Hard Way w/ Joe De Sena
F45's Revival: Inside Tom Dowd's Successful Turnaround of a Fitness Brand

The Hard Way w/ Joe De Sena

Play Episode Listen Later Jul 2, 2024 36:44


In this episode, fitness mogul Tom Dowd reveals how he went from working long hours in his family's supermarket business to partnering with Mark Wahlberg and saving struggling franchise F45.   Growing up instilled a strong work ethic in Dowd, but his biggest test came when he took over F45 in crisis. Through strategic partnerships, focusing on culture, and his relentless drive, Dowd engineered an incredible turnaround.   Tune in to hear directly from Dowd as he opens up about lessons from his past and shares the tactics that transformed both his career and the fitness industry, pulling companies from the brink of failure to massive success.   Highlights: 00:00 Intro 01:37 Tom's childhood and growing up in the family business 04:38 Networking, adding value, and connecting with influential people 08:58 Finding investment opportunities and growing a business 13:19 Challenges and growth in the health and wellness business 18:56 Business success a believing in fate 22:19 Recovering struggling business through hard work and commitment 26:27 Building a team and giving them the right to contribute 29:26 One thing that always helps through struggles 32:33 Joe's partnership with Tom and F45

Fitness Stuff (for normal people)
#121 // How To Grow A Fitness Brand (our story)

Fitness Stuff (for normal people)

Play Episode Listen Later May 27, 2024 101:01


Get to know your hosts with a very special episode focused on a different area of expertise, your hosts' relationship, and the history of Marianna and Tony. Take a listen to understand the individual backgrounds of each host as they reveal their greatest tips on entering the fitness and social media industry while representing two completely different niches! Grab this opportunity to go behind the scenes and learn strategies from two individuals who have gathered over a million followers as individuals and just hit their millionth listen on Spotify (whoop whoop!)! Timestamps: (4:11) Transferable skills (17:44) Marianna's story (31:09) Tony's story (58:15) FSPod was Born/ Social Media Deep Dive Resources: -> ⁠⁠⁠⁠⁠⁠⁠Access to all complete 12-week training programs HERE⁠⁠⁠⁠⁠⁠⁠ -> ⁠⁠⁠⁠⁠⁠Fitness Stuff Calculators (Calorie, Protein, etc.)⁠⁠⁠⁠⁠⁠⁠ FS Premium: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Fitness Stuff PREMIUM here!!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bonus episodes EVERY Friday answering your questions Weekly Legion supplement giveaways Access to ALL advanced 12-Week Training Programs Exclusive discounts to brands like Oura Ring, Marek Health, ⁠⁠⁠Examine.com⁠⁠⁠ Legion Athletics: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take 20% off Legion Athletics Supplements with code “FSPOD” at checkout here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Fitness Marketing Agency Podcast
Building a Fitness Brand + Community and Dominating Your Postcode

The Fitness Marketing Agency Podcast

Play Episode Listen Later May 22, 2024 99:54


In today's episode, we're joined by Jerome Bolze, owner of Madisons and Mincka. As an owner of two businesses, Jerome has been able to build a foundation and create a community for his members. We delve into many aspects of owning a gym that may be overlooked by other gym owners, such as communication during sessions, the presentation of a gym and his specific recruitment process. Jerome explains his goals for his brand and the mindset he shares with his coaches to “dominate the postcode”. We explore his growth in the fitness industry and the marketing, sales and operations of his businesses. Key Highlights: The layout of Jerome's facility: Madisons (SGPT + LGPT facility) and Mincka (coffee shop) Pricing, marketing and sales process of Madisons. Importance of brand image including coaches, uniforms and staff. Pros and cons of employed staff vs contracted and why he stepped away from coaching. How he built a business from the perspective of a customer. The local and wider community Jerome is building through Run Club and Mincka and the ecosystem of the two businesses. Training programmes at Madisons between their SGPT and LGPT. The process and challenges of building two different businesses at the same time and lessons learnt. To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes   Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/   Connect with Madisons: https://www.instagram.com/madisonsofficial/   Connect with Jerome: https://www.instagram.com/jeromebolze/   Connect with Mincka: https://www.instagram.com/minckacoffee/  

Hustle Inspires Hustle
How Joe De Sena Built Global Fitness Brand "Spartan" // EP 123

Hustle Inspires Hustle

Play Episode Listen Later May 20, 2024 36:35


In this episode of Hustle Inspires Hustle, host Alex Quin interviews Joe De Sena, the founder and CEO of Spartan Race, host of Spartan Up podcast, and a two-time New York Times best-selling author. Joe shares his journey from Wall Street to building the globally recognized Spartan brand, which has had over 10 million participants worldwide and boasts more than 50,000 clients with Spartan tattoos. They discuss the importance of physical and mental toughness, the challenges of promoting discipline and hard work, and the impact of Spartan races on people's lives. Joe also talks about his personal fitness routines, family values, and his approach to raising disciplined and fit children. Additionally, Joe mentions his appearance on the Joe Rogan podcast and the significant boost it gave to his brand.Episode Outline- [00:00:03] Introduction by Alex Quin- [00:01:15] Welcoming Joe De Sena to the podcast- [00:03:30] Joe's transition from Wall Street to Spartan Race- [00:08:45] Influence of Joe's parents and early life- [00:12:10] Core values and philosophy of Spartan Race- [00:16:30] Challenges in promoting hard work and discipline- [00:20:50] Impact of Spartan Race on participants' lives- [00:25:15] The role of nature and personal experiences- [00:28:00] Raising disciplined and fit children- [00:32:50] Joe's personal fitness routine- [00:35:40] Advice for starting a fitness journey- [00:38:50] Importance of mental toughness- [00:42:10] Joe's books and podcasting journey- [00:46:00] Joe's experience on the Joe Rogan podcast- [00:48:20] Special offer for Alex Quin's community- [00:52:00] Final thoughts and how to connect with Joe De SenaWisdom NuggetsEmbrace Hard Work and DisciplineSuccess comes from embracing hard work and maintaining discipline. Joe emphasizes that while it may be difficult to sell, the value of commitment and resilience is unmatched.Fostering a Growth MindsetThe Spartan mindset is about continuous improvement and pushing oneself beyond comfort zones. This mindset can transform lives and foster personal growth.The Power of CommunityBuilding a strong community around shared values and goals can provide support, accountability, and motivation. The Spartan community exemplifies this by encouraging and uplifting its members.Balancing Business and Personal LifeJoe shares his approach to balancing the demands of running a global brand with maintaining personal fitness and family life, highlighting the importance of prioritizing health and relationships.Start Small, Stay ConsistentFor those beginning their fitness journey, Joe advises starting with simple routines like morning water intake, cold showers, and a daily sweat session. Consistency is key to long-term successPower Quotes:"Who doesn't wanna be a Spartan? It doesn't matter where you go in the world, what gender, size, shape, everybody wants to be a Spartan deep down inside." - Joe De Sena"It's very hard to sell hard work and commitment. If I was selling lollipops and ice cream, it'd be much easier." - Joe De Sena"The number one motivator for a human being is the avoidance of discomfort." - Joe De Sena"Wake up in the morning, drink a bunch of water. Do something cold. Get a sweat on." - Joe De SenaMeet Our GuestJoe De SenaInstagram: [@realjoedesena](https://www.instagram.com/realjoedesena)Connect With the Podcast Host Alex Quin:Instagram: [Alex Quin Instagram](https://www.instagram.com/alexquin)Twitter: [Alex Quin Twitter](https://twitter.com/mralexquin)LinkedIn [Alex Quin LinkedIn](https://www.linkedin.com/in/mralexquin)Website: [Alex Quin Website](https://alexquin.com)TikTok: [Alex Quin TikTok](https://www.tiktok.com/@mralexquin)Our CommunityInstagram: [Hustle Inspires Hustle Instagram](https://www.instagram.com/hustleinspireshustle)Twitter: [Hustle Inspires Hustle Twitter](https://twitter.com/HustleInspires)LinkedIn:[Hustle Inspires Hustle LinkedIn](https://www.linkedin.com/company/hustle-inspires-hustle)Website: [Hustle Inspires Hustle](https://hustleinspireshustle.com)Listen on Your Favorite Streaming PlatformSpotify: [Hustle Inspires Hustle on Spotify](https://open.spotify.com/show/08UbtKT)Apple Music: [Hustle Inspires Hustle on Apple Music](https://podcasts.apple.com/us/podcast)Pandora: [Hustle Inspires Hustle on Pandora](https://www.pandora.com/podcast)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina
How To Build A Successful Fitness Brand | Samantha Ortiz-Young | SoManti

Yo Quiero Dinero: A Personal Finance Podcast For the Modern Latina

Play Episode Listen Later Apr 22, 2024 52:57


Episode 265 features Samantha Ortiz-Young of SoManti. We talk about how to build a successful fitness brand. Listen now!Meet Samantha Ortiz-Young, a NYC Latina Fitness Coach with more than 10 years of experience. Having been active her whole life, Samantha was introduced to strength training in college and fell in love with the power and confidence it offered women.After college, Samantha combined her love of fitness and dance, running bootcamp style classes from her parent's living room helping the women in her community to find fun through fitness.Incorporating strength training into her bootcamps, Samantha's classes quickly became popular, outgrowing her family home, expanding into parks, rented spaces and eventually moving on to rent her own studio ‘Triple Threat Bootcamp' with the help of her family.Samantha honed her skills as an online trainer, running regular live workouts to help empower women through fitness with workouts designed to be completed at home. She's known for her fun spirit and positivity - bringing her vibrant energy it to every, single work out. A workout with Samantha will be upbeat, fast paced and leave you feeling UNSTOPPABLE.For full episode show notes, visit here.My new book is officially available to buy! Pre-Order Financially Lit! Today!Want to join our signature programs? Click here to learn more!Check out this YQD™ Sponsor:BetterHelp—Professional support when you need it, at a fraction of the cost of in-person therapy. Get 10% off your first month with our sponsor: https://betterhelp.com/dinero Become a member at https://plus.acast.com/s/YoQuieroDinero. Hosted on Acast. See acast.com/privacy for more information.

Not Another Fitness Podcast: For Fitness Geeks Only
Episode 259: Building a Fitness Brand Through Personal Stories and Strategic Marketing with Dr. Dan Pope

Not Another Fitness Podcast: For Fitness Geeks Only

Play Episode Listen Later Apr 1, 2024 78:31


Join me, Dr Mike T Nelson, on this insightful journey as we navigate the often-overlooked business aspects of physical therapy and fitness training with Dr. Dan Pope. Together, we peel back the layers of crucial skills that extend beyond our technical expertise, such as marketing, communication, and managing an online presence. For those in the industry, this episode is a treasure trove of knowledge, covering everything from opening your own practice to mentoring the next generation of therapists.Sponsors:Get a Free Sample Pack of all LMNT Flavours with your first box at  http://drinklmnt.com/mikenelson (automatically applied at checkout)Friends of Mike, create an account and get 25% off your first order of Tecton: https://blog.tectonlife.com/ambassador/dr-mike-t-nelson/Episode Chapters:(0:00:00) - Business of Physical Therapy and Fitness(0:12:04) - Navigating Self-Help Books & Marketing(0:19:53) - Navigating Success in Fitness Industry(0:24:55) - Audience Size and Impact in Business(0:34:02) - Effective Email Marketing Strategies in Business(0:41:25) - Selling Strategies on Social Media(0:50:33) - The Power of Podcasting and Courses(0:56:23) - Marketing Strategies and Future Trends(1:01:44) - Course Creation and Sales Strategies(1:05:15) - Keys to Success in Online BusinessEpisodes you may enjoy:Episode 234: Navigating the Fitness Industry's Business Landscape with Luka HocevarEpisode 216: Building a successful online fitness coaching business: An Interview with Aaron StrakerEpisode 197: The Ultimate Guide to Online Fitness Business Do's and Don'ts – An Interview with Chris and Eric MartinezGet In Touch:Instagram: https://www.instagram.com/drmiketnelson/YouTube: https://www.youtube.com/channel/UCn1aTbQqHglfNrENPm0GTpgEmail: https://miketnelson.com/contact-us/

Dare to Self Care
Starting a Fitness Brand, Going on Shark Tank & Evolving Their Relationship With Fitness Ft. Stakt Founders

Dare to Self Care

Play Episode Listen Later Mar 26, 2024 37:49


Founders of Stakt, Millie & Taylor, are on the podcast! We're talking about how they have navigated leaving their full time jobs for Stakt, going on Shark Tank & owning a fitness brand. Use code DARETOSELFCARE for 15% off https://www.shopstakt.com/ Follow along! Jen's IG:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @jen_laurenn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jen's YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/jenlauren⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Jen's TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jenlaurenn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch the podcast episodes on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@daretoselfcarepod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ JOIN OUR COMMUNITY ON GENEVA ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠ Discount Codes: Sakara: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2UPwvrd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (20% DISCOUNT CODE: XOJENLAUREN) EBOOST: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.eboost.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (20% DISCOUNT CODE: JENLAUREN)Liquid IV: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://glnk.io/koyv/jen-laurenn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (25% OFF + FREE SHIPPING CODE: JEN_LAURENN) Evolve By Erika (Kundalini Breathwork): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://evolvebyerika.vhx.tv/checkout?code=jen10&plan=monthly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (10% OFF CODE: JEN10) Hilma: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3kLcoEO⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (Use code JENLAUREN20 for 20% off) --- Support this podcast: https://podcasters.spotify.com/pod/show/jen-lauren/support

The Other Side with Dilip
Building a 600 Cr Fitness Brand thriving on Community | Jithendra Chouksey | Fittr

The Other Side with Dilip

Play Episode Listen Later Mar 15, 2024 119:53


Here's how you build the world's largest fitness community. At Fittr, it's the users who truly shine as the brand's biggest ambassadors! Through sharing their transformative journeys on social media, the clients of Fittr inspire many others across the globe to begin their fitness journey. This is customer validation at its best! Guiding this vibrant community is JC, a remarkably grounded founder who believes in the power of accessible information to transform lives. JC's journey has been nothing less than inspiring. Fittr offers free resources, including diet plans and workout routines, accessible to anyone looking to improve their health and fitness journey. Join us as we dive into a conversation with JC on our podcast hosted by Dilip where we'll explore the best insights and inspirations from the forefront of fitness.

Underreported Stories
Lizzo's Got A Fitness Brand w/ Kay Smythe

Underreported Stories

Play Episode Listen Later Mar 1, 2024 46:43


Stories:  Denver Reduces Employee Work Hours To Zero To Fund Illegal Immigrants - Gateway Pundit Female Inmate Forced To Bunk With Masturbating Trans Prisoner - The Daily Signal FBI Slammed For DEI Tweet About Shoplifting - FBI on X Professor Claims Being A Taylor Swift Fan Is “Slightly Racist” - New York Post Play Opens Doors To All-Black Audience Only To “Protect” People From “The White Gaze” - DailyMail Support our sponors!:  https://jasemedical.com/?rstr=18516 use code: JAM-1574 patriotmobile.com/chrissy underreportedstories.substack.com Follow Kay on socials: IG: https://www.instagram.com/kaysmythe/  X: https://twitter.com/KaySmythe 

Dai By Dai Podcast
From Drug Abuse & Prison To a Worldwide Fitness Brand with Man Time Fitness

Dai By Dai Podcast

Play Episode Listen Later Jan 24, 2024 99:56


The Health Hustle - Austin Texas
133 - Pivoting your fitness brand with Nikki Zahka

The Health Hustle - Austin Texas

Play Episode Listen Later Jan 11, 2024 51:46


Nikki Zahka shares why she needed to pivot her brand. In This Episode: 03:00 - Learning how to lift 06:00 - Goal setting 07:30 - The dark side of external approval 10:00 - Male and female hormones 13:00 - The ab girl 16:30 - Identity change 19:30 - How to find a coach 22:40 - Gamifying workouts 25:00 - Understanding your metabolism 27:30 - Being authentic 32:00 - Being over socialized 33:30 - Sales masterclass 39:30 - Never attach your body to your identity 41:30 - Values & goals 43:00 - Rapid fire questions 50:30 - Trust the process 3-Tip Tuesday's - Marketing Tips to Attract More Leads!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/133

Life After Cheer
Building a Fitness Brand & Cultivating Community with Co-Founder of KKSWEAT

Life After Cheer

Play Episode Listen Later Jan 9, 2024 40:45 Transcription Available


Today we are talking with the cofounder of KKSWEAT - Kara Liotta to chat all about what it takes to build an exceptional fitness brand and loyal community. Kara's company,  KKSWEAT is the ultimate workout experience known for their contagious energy, undeniable results, inclusive community, and killer workouts.Whether you have a current business or you have an idea you've been dreaming up - this episode is for you. Episode Highlights:Unlock the startup secrets for launching your fitness brand Master strategies to cultivate an engaged and devoted community Learn the top marketing strategies for selling out your fitness classes time and time again Gain insights from Kara as she opens up about her empowering approach to body confidence on challenging daysAgain, today's episode is a must-listen for anyone who wants to start a fitness or wellness brand. Get motivated, inspired, and a boost of inspo to start that business or take it to the next level. SQUAD LINKS:Newsletter: https://summer-wind-96365.myflodesk.com/fvg9sal7up Subscribe to the show: https://podcasts.apple.com/us/podcast/the-squad-podcast/id1622854421Instagram: thesquad_coGUEST LINKS:Website: www.kksweat.comKKSWEAT Instagram: @kksweatKara Instagram: @karaliottaDon't forget to leave a review! We love to read them -- THANK YOU!

The Social Babe
6-figure fitness brand w/ Jen Heward!

The Social Babe

Play Episode Listen Later Dec 18, 2023 60:30


Jen @hunnybunsfit and I have a POTENT convo about entrepreneurship-- we talk all things her business journey, how she scaled her fitness business, & how to grow your biz on social media. Jen Heward is a personal trainer and nutritionist that specializes in pre and post natal, hormones, gut health and generalized health and fitness goals. She is passionate in helping people change their lives in the simplest most realistic way possible. She believes that getting fit and improving your health doesn't have to be difficult. Her mission is sharing the knowledge and equipping others with the tools to successful long term. Feeling miserable in your own mind and body does not have to be normal. Follow Jen on IG! @hunnybunsfit Work with Jen ---------- ⁠Apply for Uncensored Academy Mastermind⁠ Follow me on Instagram @uncensoredceo⁠⁠ ⁠⁠Watch FREE training: Hot Content to Online Clients⁠ ⁠$22 Activate your Passive Income Bundle⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/uncensoredceo/message

SparX by Mukesh Bansal
The 0 to 1 of India's Most Successful Fitness Brand | Rishabh Telang | SparX by Mukesh Bansal

SparX by Mukesh Bansal

Play Episode Listen Later Nov 19, 2023 103:00


In this Episode, Mukesh Bansal (Founder Myntra & Cult.Fit) is in conversation with Rishabh Telang, Co-Founder of Cult and one of India's leading fitness experts.  A one stop all person for all things fitness, Rishabh opened the very first Cult Centre with little to no help. He has helped transform the fitness landscape in the country by spearheading successful training programs. He discusses about his first nerve-wracking meeting with Mukesh and how it led to one of the leading fitness spaces in the country. Recruiting trainers for centres, working with Hrithik Roshan on HRX and realising the potential of Zumba: Rishabh's Cult journey is inspiring to say nonetheless. A TEDx Speaker too, Rishabh talks in depth about weightless, muscle building and finding the right fitness milestone for you. So tune into this conversation and be sure to get ahead on your fitness journey that starts with the smallest step: listening to this Sparx episode of course!00:00 - 1:08 Sneak Peak of the Episode! 1:09 - 4:26 About our Guest: Rishabh Telang! 4:47 - 8:55 How did Cult.Fit start? Reminiscing the first meeting 8:56 - 10:34 Rishabh's plans after his resignation 10:35 - 15:16 Day 1 of Cult.Fit Class 15:17 - 20:46 The first crew of trainers at Cult20:47 - 34:46 Rugby players & Recruitment of Cult Trainers 34:47 - 41:44 How does working at Cult look like? 41:45 - 46:27 That one unique Cult Trainer Story 46:28 - 49:06 Growing the Fitness Ecosystem in India 49:07 - 54:37 Working with Hrithik Roshan on HRX 54:38 - 1:03:06 Creating the Dancing Routine aka Zumba for Cult 1:03:07 - 1:08:36 Origin of Cult Live during the Pandemic 1:08:37 - 1:16:17 How does one start their fitness journey? 1:16:18 - 1:19:16 Start Simple: Start with ‘Steps' 1:19:17 - 1:22:00 Some things to remember for your first day at the gym 1:22:01 - 1:28:46 Major Reason to come to gym: Weight Loss 1:28:47 - 1:34:39 Ideal Body Weight & Muscle Building 1:34:40 - 1:40:58 Fitness Milestones for yourself 1:40:59 - 1:43:00 A Roundup of the Episode!About SparX by Mukesh BansalSparX is a podcast where we delve into the cutting-edge scientific research, stories from impact-makers and tools for unlocking the secrets to human potential and growth. We believe that entrepreneurship, fitness and the science of productivity is at the forefront of the India Story; the country is at the cusp of greatness and at SparX, we wish to make these tools accessible for every generation of Indians to be able to make the most of the opportunities around us. In a new episode every Sunday, our host Mukesh Bansal (Founder Myntra and Cult.fit) will talk to guests from all walks of life and also break down everything he's learnt about the science of impact over the course of his 20-year long career. This is the India Century, and we're enthusiastic to start this journey with you.Follow us on Instagram: @sparxbymukeshbansal  Website: https://www.sparxbymukeshbansal.comYou can also listen to SparX on all audio platformsFasion | Outbreak | Courtesy EpidemicSound.com

Yoga Biz Camp with Michael Jay
BONUS - Is Your Business A Brand? Boutique Fitness Marketing Podcast

Yoga Biz Camp with Michael Jay

Play Episode Listen Later Nov 8, 2023 13:25 Transcription Available


BONUS EPISODE from THE BOUTIQUE FITNESS MARKETING PODCAST(be sure to subscribe to it to hear me on an upcoming episode)Question for you… Is your business a brand? What is a fitness brand, anyway?Do you have your answer? So what do you think?  Is your studio a brand?I'll answer it for you. Yes. Your fitness studio business is a brand … because all businesses are brands! Yes, it was a trick question!What is a Fitness Brand?Your business is the organization and people that deliver your services. Your day-to-day ops, sales process, teachers, class flow, desk team, and more. Your brand is how customers perceive your business, which means it's a little trickier to nail down. It's less tangible but is SO important.People ARE talking about your business, or at least have a quiet opinion about it. And the reality is that if you don't define your studio's brand, other people will do it for you. So, once know the answer to the question of what is a fitness brand, the next question is, what are you doing to take control of how your brand is perceived?My guess is you're doing a lot of things already. You're making efforts to offer a consistently excellent class experience. You care if your studio is dirty or if your front desk staff is rude. But let's be real. Every business is (or should be) doing those things. That's the absolute low bar for brand respect. This is where it gets fun…When you go a little bit deeper into what your brand is, it CAN be the most powerful marketing tool in your tool belt. It can inform where you market, how you spend your marketing budget, and, in time, it can even gain you brand recognition that will have people searching your studio out by name. That kind of brand love comes with some pretty great perks: customer loyalty, word-of-mouth referrals, and the willingness to pay more, to name a few.So, if you're like a lot of my clients when we start working together, and you think “colors and a logo” are the core of your branding, then this is an exercise for youBOUTIQUE FITNESS MARKETING EPISODE SHOW NOTESCHOOSE YOUR PODCAST PROVIDER AND FOLLOW BOUTIQUE FITNESS MARKETING PODCASTPIXALITY DESIGN WEBSITEBOOK A FREE STRATEGY SESSION WITH MEwww.YogaBizCamp.com Instagram @yogabizchampMichael's software resources

Studio 22
Cory George: From Living in a Garage to Becoming the Face of a Global Fitness Brand

Studio 22

Play Episode Listen Later Aug 22, 2023 63:17 Transcription Available


Join hosts Brock O'Hurn and Will Meldman in this episode of Studio 22 Podcast as they sit down with Cory George, a fitness instructor and a prominent figure in the global fitness brand, F45. In this episode, Cory and Brock share a lot of back-and-forth banter about who is more buff...  Cory Geroge shares his experience from first getting into working out, to how he developed a passion for training people. He remembers the time when he first moved to Southern California, living in a garage with multiple other people, just living simply, working out, and chasing a dream. He reflects on those times with a certain nostalgia and appreciation for "the grind". Cory also shares how his perspective has changed over the years to being more content with each passing moment. He shares how an emphasis on appreciation has led to a happier life for him. Finally Cory gives us an inside look at F45, a global fitness brand that specializes in group fitness classes consisting of functional training sessions of 45 mins. Cory is one of the main faces of the brand at F45 and can be seen on the TV screens at just about every club. This was a great episode full of laughs and buff, beautiful men, each sharing their unique stories of struggle and triumph. This is a great episode for any fitness enthusiasts, anyone looking to become a personal trainer and anyone who loves looking at beautiful, fit men. Follow Cory on IG! https://www.instagram.com/coryg_/ The @Studio22podcast We have MERCH!!! https://www.studio22podcast.com/ Support the Kane Comic Universe http://kanecomicuniverse.com/ Follow us on social media! https://instagram.com/studio22podcast https://www.tiktok.com/@studioxxiipodcast https://instagram.com/brockohurn https://instagram.com/wmeldman33 https://www.tiktok.com/@brockohurn https://twitter.com/BrockohurnSee omnystudio.com/listener for privacy information.

The Hacked Life
221. How To Get Published & Grow Your Fitness Brand - James Patrick

The Hacked Life

Play Episode Listen Later Jul 20, 2023 49:35


James Patrick is an award winning photographer, best selling author, entrepreneur coach, podcast host and public speaker based in Phoenix, AZ. He is the founder of Get Published LIVE, an annual conference guiding entrepreneurs to leverage the power of media features to grow their business.James has received a variety of awards for his work as a photographer, marketer and entrepreneur including recently being named as the Media Talent of the Year by the American Advertising Federation Western Region.Leveraging his diverse experience, James has presented on stages coast-to-coast in the United States and has been interviewed for numerous TV, radio, magazine, newspaper and podcast features and is now the publisher of ICON/REFINED media which includes a digital network and multiple publications.In 2021 James co-founded The Hive Studios, a mixed use production studio for photographers, videographers and podcasters in Phoenix, AZ.James is the author of FIT BUSINESS GUIDE: The Workout Plan for Your Brand and Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry as well as the creator of The Legacy Planner. Learning into his background as a journalist, he is the host of the top downloaded Beyond the Image Podcast.James' mission is to create art and opportunity for others.

Time4Coffee Podcast
What It's Like to Found an Endurance Fitness Brand With Joe De Sena, Spartan [re-release] 

Time4Coffee Podcast

Play Episode Listen Later Jun 5, 2023 34:23


Joe De Sena is the founder and CEO of Spartan, the world's leading endurance sports brand. He demonstrated an entrepreneurial spirit since his preteens. The post What It's Like to Found an Endurance Fitness Brand With Joe De Sena, Spartan [re-release]  appeared first on Time4Coffee.

Scuttlebutt Podcast
78. Building a Boutique Fitness Brand and Implementing EOS with Mike Jones

Scuttlebutt Podcast

Play Episode Listen Later May 17, 2023 88:40


In this episode, Brock speaks with Mike Jones. In this conversation, Mike talks about how to do targeted networking with a particular focus on raising money for a business, as well as running effective meetings with people. We talked about him launching one of the first Crossfit gyms in Minneapolis back in 2009. And how we use learnings from that to co found his own fitness company, Alchemy 365, a boutique fitness brand. Mike also talks about EOS or Entrepreneurial Operating System, why it's a valuable back into any business and how to implement it in your own company. Episode Resources: Mike on LinkedIn Alchemy 365 Notes: (01:20) - How to have a good meeting or networking call (06:56) - Cold vs warm outreach (09:46) - Best practices when it comes to networking to raise capital (17:21) - The biggest driver of success: Confidence (21:09) - Idea validation for new ventures (26:55) - Launching the first Crossfit gym in Minneapolis (33:02) - Crossfit business model and its influences on boutique fitness concepts (38:52) - Acquiring customers and managing balance of capacity (45:05) - Starting a new boutique fitness brand, Alchemy 365 (52:21) - Pricing strategies for new and existing products (57:34) - Size and scale of Alchemy 365 and growth plans (01:02:30) - What is EOS and why do businesses need it (01:07:08) - Fractional executives (01:11:18) - The biggest struggle businesses face implementing EOS (01:16:13) - What implementing looks like in practice and costs involved (01:20:41) - Common pitfalls and advice for young entrepreneurs The Scuttlebutt Podcast - The podcast for service members and veterans building a life outside the military. The Scuttlebutt Podcast features discussions on lifestyle, careers, business, and resources for service members. Show host, Brock Briggs, talks with a special guest from the community committed to helping military members build a successful life, inside and outside the service. Every week, we send out in depth breakdowns of episodes, ⁠resources and content not featured, and free swag⁠. Follow along:     • ⁠Twitter⁠ • ⁠Instagram⁠ • Send me an email: scuttlebuttpod1@gmail.com • ⁠Episodes & transcripts

The Manufacturing Report
Why Fitness Brand Runyon Canyon Apparel is Dedicated to Made in USA

The Manufacturing Report

Play Episode Listen Later May 8, 2023 37:29


In a market saturated by imports, Los Angeles-based fitness brand Runyon Canyon Apparel is keeping its clothing exclusively American-made. Founder Tony Nuccio shares why he transitioned from a thriving career in the music industry to American manufacturing and his joint effort to protect wildlife. Photo courtesy of Runyon Canyon Apparel

40 Minute Mentor
Series 9 Roundup: Tech Layoffs, Building Category-Defining Businesses & Founder's Mental Health

40 Minute Mentor

Play Episode Listen Later May 3, 2023 10:18


As we approach 1 million downloads and wrap up Series 9 of our 40 Minute Mentor podcast, we wanted to reflect on the brilliant career mentorship we received over the last 12 weeks. From building a bootstrapped global fitness brand, to the end of HR, a CBD drink phenomenon to mental health and football, we really covered a spectrum of golden nuggets in the world of startups and scaleups. Not to mention some candid life lessons along the way.In today's episode, we hear the very best moments from this series, with some spectacular insights into all things Founder life and beyond, including:➡️ Why you should stop searching for happiness [03:47] ➡️ How playing poker is like being a Founder [04:21]➡️ Diversity & privilege in politics [05:10]➡️ Layoffs are not personal, don't be ashamed [07:15]➡️ Overdose & mental health stigma [08:10]➡️ Get a tech career on your own terms [09:14] But that's not goodbye for now, as we are back next week with our special series, on all things mental health and wellbeing. ⛳ Helpful links:➡️ More about JBM on LinkedIn: https://www.linkedin.com/company/jbm-consulting-ltd/➡️ Check us out online: https://jbmc.co.uk/ 

The Platinum Edge Podcast
How to Develop your Fitness Brand with Brett Hoebel

The Platinum Edge Podcast

Play Episode Listen Later Apr 13, 2023 26:15


If you LOVE Fitness, Nutrition, Wellness and are working to develop your online pressence and business - this is a must listen to!  Brett Hoebel shared his story at the conference The Platinum Edge and gave a look at behind the scenes at developing your fitness brand. Brett Hoebel was a celebrity trainer on NBC's The Biggest Loser and was named one of the world's “Top 100 Health & Fitness Influencers.” He is also the founder of the positive vibes apparel Sweat With Soul, a published author and creator of the 20 Minute Body. He earned his Bachelor degree in Neuroscience and is a Brazilian Capoeira martial artist, Nutrition & Lifestyle Coach, 200 RYT Yoga instructor and salsa dancer. Once an overweight teen and now a body-positive advocate, Brett has a fitness from within philosophy, “fit isn't a look… it's a feeling.”   http://www.platinumpresenters.com http://www.facebook.com/teamplatinumpresenters http://bretthoebel.com  

Mastering the Business of Yoga
Creating an Online Fitness Brand with Kaisa from KaisaFit

Mastering the Business of Yoga

Play Episode Listen Later Apr 10, 2023 55:29


We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more. Enjoy! This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom. In this episode: Kaisa's background and how she got into fitness and personal training How Kaisa started her business and using social media to grow her own brand Some of the key ways Kaisa was able to grow and maintain her following on social media The different aspects of a successful fitness business Difficulties with selling your product to your audience Building a fitness program that allows people to start without any equipment Business lessons that Kaisa has learned throughout her career thus far Guest links: Instagram: https://www.instagram.com/kaisafit Start Moving: https://startmoving.com/ Just Move: https://justmove.com/mbom/ Kaisa's Podcast: https://podcast.kaisafit.com/

The Rich Outdoors
Building MTN TOUGH Fitness Brand with Dustin Diefenderfer

The Rich Outdoors

Play Episode Listen Later Mar 9, 2023 69:28


EP 583 Dustin Diefenderfer on Entrepreneurship Dustin is best known for building MTN TOUGH Fitness a massive success in a very competitive space. In this podcast we dive into some of the many entrepreneur failures he had in the years before starting MTN TOUGH and how those helped him with the massive success of MTN […]

The Traded Life
How To Create A Digital Marketing Strategy For Your Fitness Brand with Jonathan Lautermilch

The Traded Life

Play Episode Listen Later Mar 8, 2023 51:49


Come experience the Traded Life podcast with host Greg Michelman and guest Jonathan Lautermilch for an inspiring and informative discussion about fitness and personal growth. Jonathan is a fitness coach who fell in love with working out as a teenager and shares insight from his journey as an athlete. He talks about the essentials of taking care of one's body like it is a high-performance vehicle, and how the importance of consistency is key to achieving results. Furthermore, he emphasizes the power of ownership and the importance of forgiveness. Finally, Jonathan recommends the listener to reach out to Greg for a unique opportunity to grow, as Greg is humbly offering his knowledge and expertise.Topics Discussed and Key Points:-The Benefits of Working Out and Building Muscle-The Importance of Caring for Your Body for Peak Performance.-Summer Fitness: The Importance of Consistency-The Power of Consistency in Social Media-The Benefits of Being a Beginner: A Discussion on Learning New Skills.-The Addiction to Exercise-The Importance of Following Your Passion-The Power of Taking Charge of Your Fitness and Life-Staying Mentally Fit - The Benefits of Everyday Mind Expansion-The Benefits of Hiring a Coach Who Has Experienced the Challenges Themselves-The Power of Failing and How to Use It To Your Advantage-Overcoming Adversity and Moving On-The Power of Taking Ownership.-The Power of Forgiveness-The Power of Doing the Right Thing-The Incredible Work of Greg: Making Much Needed Change.Timestamps:[00:03:15] The Benefits of Working Out and Building Muscle[00:06:29] The Importance of Caring for Your Body for Peak Performance.[00:09:35] Summer Fitness: The Importance of Consistency[00:12:27] The Power of Consistency in Social Media[00:15:21] The Benefits of Being a Beginner: A Discussion on Learning New Skills.[00:18:18] The Addiction to Exercise[00:21:21] The Importance of Following Your Passion[00:24:40] The Power of Taking Charge of Your Fitness and Life[00:28:03] Staying Mentally Fit - The Benefits of Everyday Mind Expansion[00:31:05] The Benefits of Hiring a Coach Who Has Experienced the Challenges Themselves[00:34:39] The Power of Failing and How to Use It To Your Advantage[00:37:48] Overcoming Adversity and Moving On[00:40:39] The Power of Taking Ownership.[00:43:57] The Power of Forgiveness[00:47:09] The Power of Doing the Right Thing[00:50:17] The Incredible Work of Greg: Making Much Needed Change.Notable Quotes:"It's funny, how about that. People treat you differently when you have muscles. You know what I mean?""And I was able to put on about 25 to 30 pounds of lean mass over the next 12 to 18 months just by working out and taking protein and some creatine. And through that transformation, 1, I got to see how people started looking at me differently, which was nice.""The only way to do it is to take small steps every single day. I had the same problem when it came to going to the gym. I tried to do everything all at once and I hit it so hard and yeah. You get burned out really quick because you're trying to gain everything within a week or 2, not reality.""It's not if they're going to win, it's when we're going to win. And that's a cool spot to be in anything in my opinion.""As long as every day you're getting up with the intention to be better, eventually you're going to that wall down and on the other side of that is the success, are the goals that you're trying to reach, are the things that you're trying to get to, but a lot of people you know, same with social media. It's like, you start. And it's like, this is hard. Or you're not seeing the results. Same exact thing. Like, you're not seeing the results right away. Then people pull back and they say, well, fuck, it didn't work for me. But how the hell do you expect it to work if you're not going to, you know, consistently do it every day?""If you can give something 60 to 90 days of real work, that's really going to give you the first inclination of like, okay, is this moving me towards where I want to go?""What I really am passionate about is coaching people, specifically coaches and business owners, on what are the successful behaviors that you need to get these different things that you want in your life. Some of them are business related, some of them are personally related, but it will always be fitness. That introduced me to that whole realm and that.""It's not only the consistency. It's what you want to be, you want to have a certain amount of time that we're allotted in a day. Right? People say you have 24 hours, but you do need to sleep. Sleep is really important. It is.""What do you really want? And that's something that we never ask ourselves. And then when we do, we distract ourselves and go out. Let me go flip the channel. Let me think about something else. I don't really want to actually think about what I really want because then that's going to expose the work that I need to do or the work that I haven't been doing.""You have to ask yourself what you want more. Do you want to get towards the end of your life and look back and say, Fuck. You know what? I had so many other plans and I didn't pull the trigger and you have that heavy regret for never pulling the trigger.""What if all that failure or learning opportunities we're being built and specifically designed to groom you, to be ready to become the type of person to handle and receive the things that you truly want. What if that is why it's happening in your struggling and you're smashing your face. And then you start looking at going, I'm being groomed right now. It's painful. It's it hurts like hell, but I'm being smoothed in my.""It's not only forgiving myself for shit because Quite frankly, but I'm also to blame for a lot of the shit that I went through in my life. I made terrible choices when I was a kid, which put me in the predictions that I was in. Yes, the people that had power over me at that time, you know, made decisions that put me in a bad spot, but it was my decisions ultimately that led me to where I ended up.""Listen, at the end of the day, whatever you don't have in your life, you only have 1 finger to point. I mean, you know, and that's honestly, like, all the lessons I've learned over the last 4 or 5 years of working on myself is that I spent a lot of time blaming others for the reason why I didn't have what I wanted.""It's like enough. What happened? Oh, that's great. I feel really bad for you. I don't give a shit. It's you. Like you, like, here's the mirror. I'm going to put it right in front of you. Look. The person looking back at you is the reason why you don't have what you want.""Most people want both. What I found and I'm, you know, quite better as planned for 37 years so far, is I have found that those very rarely go together."Resources:Connect with Greg Michelman:LinkedInConnect with Jonathan Lautermilch:LinkedInInstagramCall to ActionIf you enjoyed this podcast and want to support us, please subscribe on the platform you listen to podcasts from, leave a review and share with your friends. We'd greatly appreciate it!

Making Marketing
'There's going to be a lot of consolidation': Aviron CEO Andy Hoang on growing a fitness brand during a cooling economy

Making Marketing

Play Episode Listen Later Mar 2, 2023 33:05


Aviron, which makes a connected rowing machine that starts at about $1,800, is taking a more sustainable growth approach than counterparts like Peloton. The company launched a couple of years before the pandemic hit. The focus was on bootstrapping and slowly building a business via B-to-B sales from wholesalers that would sell to hotels and other large businesses. But then the pandemic hit and the company had to switch its business model. While it did lose money during the first half of 2020, Aviron was able to completely transform itself into a DTC fitness brand -- and has been seeing growth ever since. Founder and CEO Andy Hoang joined the Modern Retail Podcast this week and spoke about Aviron's transformation as a fitness brand. One of the ways Aviron was really able to hit its stride was by joining Y Combinator in 2021. Up until then, the company had been mostly bootstrapped. That wasn't by choice, but because Hoang had yet to find an investor to take the leap. But, according to Hoang, the industry cachet the accelerator program provides really paves the way for future investments. "As soon as we got into Y Combinator, a lot of those same investors who said no to us and didn't give us more than five or 10 minutes of their time were asking us: Hey, can we really participate in this round?" Hoang said. Thanks to this funding the company has been able to grow. It now has about 60 employees. And while demand for fitness has cooled of late, the company has not had to make any big cuts or layoffs. Hoang credits this to his focus on making sure sustainability was in front of growth. This is in contrast to some other players he's been watching. "I love Peloton as a brand, I think they've done great things," Hoang said. "I don't understand how they hired so many people in such a short period of time." But even with the industry cooldown, Hoang is still very bullish on the future. "There's going to be a lot of consolidation, and there's going to be a lot of companies that just won't make it because they don't have the right fundamentals," Hoang said. "So it's exciting to me, because if we do make it through this period -- which I think will be a challenging period -- the companies that come out of this period are going to be really strong."

Something to Share
Strategic Mentorship and Creating a Fashion Fitness Brand with the founder of Alala Denise Lee

Something to Share

Play Episode Listen Later Feb 8, 2023 55:02


On the Pod today is Denise Lee, the entrepreneur of Alala, a self-funded multi-million dollar apparel brand that not only brings joy to women through sophisticated, high quality clothing, but also seeks to advance dialogue around body positivity and diversity.  Denise and Sydney talk: -How training for a triathlon led Denise to creating her own fashion fitness brand -The importance of knowing your strengths AND weaknesses in business -Practical tips for starting your own business and how to utilize mentorship -Conscious leadership  -Leading an all female team -Overcoming Imposter syndrome in business -How to know if your idea has legs -How to stop relying on the success of your business as a form of self worth Thank you to the sponsors of this episode! Head to apostrophe.com/SYDNEY and use code Sydney for $5 off your first visit! Get 50% off your first box The Farmers Dog at thefarmersdog.com/sydney REACH OUT! Host: @sydneylotuaco @somethingtosharepodcast Guest: Denise Lee  of Alala Shop Alala here and use the code Share20 for 20% off the whole site! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Health Hustle - Austin Texas
072 - How to build a fitness brand with Devin Lofland of NVR Rest

The Health Hustle - Austin Texas

Play Episode Listen Later Nov 10, 2022 61:13


Devin Lofland of NVR Rest teaches us the difference between building a product and building a brand. In This Episode: 03:00 - Growing up as an outlier 05:30 - Intellectual pursuits 08:00 - Lessons from his first business 11:00 - Building a brand with passion 18:00 - Brand versus products 22:20 - The future of NVR rest 23:20 - The 4x48 challenge 25:30 - His best marketing advice 29:00 - What a brand is and is not 30:50 - The overlap of health & fitness 34:20 - Using fitness to manage emotions 40:00 - Having audacious goals 44:40 - Growing up as a military child 49:50 - Rapid fire questions 57:50 - Solve a problem 3-Tip Tuesday's - Marketing Tips to Attract More Leads! Get all links, resources, and show notes at: www.coreyhi.com/podcast/072

Something to Share
Bouncing Back and Scaling a Celeb-Approved Fitness Brand with the Founders of the ness

Something to Share

Play Episode Listen Later Nov 2, 2022 65:01


Building a female-founded business from the ground up is no easy task. Add creating a unique & impactful workout method, cultivating & nurturing a wellness-loving community and opening a studio in the saturated NYC market on top of it, and things get even trickier. But that's exactly what the ness, the buzzy bounce brand, has done. Founded by two professional dancers, Aly Giampolo and Colette Dong, they took their passion for movement and created a method for the masses of a fun bounce based fitness class that has helped many to love fitness while reaping the lasting benefits of rebounding.  Sydney and the Ness talk:  -what it really takes to create a female founded business in a highly saturated fitness market -how to stand out in the industry -career shifts and scaling a celeb approved business  -why fun is important to your fitness longevity -the need for low impact workouts -the problems they've noticed from the fitness industry -leading a shift in how women view and treat their bodies  -what fitness can open up for you in your life  Thank you to our sponsors! Go to zocdoc.com/SYDNEY and download the Zocdoc app to sign up for FREE to book a top rated doctor! Reach out! Host: @sydneylotuaco @somethingtosharepodcast Guest: @thenessnyc @colettedong &  @alygiampolo use the code SS20 for 20% off their first month of bounce on the ness' digital platform on https://www.thenessdigital.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Wizards of Amazon
#242-From Heart Problems to Fitness Brand Selling Millions on Amazon and Beyond

Wizards of Amazon

Play Episode Listen Later Oct 31, 2022 36:04


From someone who had no interest in fitness and exercise to starting and growing a successful fitness brand, Beast Gear. Let's hear it from Ben Leonard on how having a heart problem became the beginning of a million dollar Amazon business.  Not only will he share how he successfully exited brands and established a new one but his passion in helping other sellers through his e-commerce consultancy firm. In This Episode: [01:40] Ben Leonard of Beast Gear. [02:07] Exited the brand, what happened next? [07:25] Consulting firm. [08:40] What happened to the exited brands? [16:00] Motivation [19:56] Beast Gear. [25:00] New launching product. [29:40] Features of Amazon before. [31:40] Tips   Guest Links and References: Website: https://www.benleonard.pro/pages/press Email: ben@benleonard.pro LinkedIn: https://www.linkedin.com/in/benjleonard Instagram: https://www.instagram.com/benleonardpro https://www.instagram.com/ecombrokers/   Book Reference: The E-Myth Revisited by Michael Gerber Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/  

Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
375. Building a Fitness Brand By Being YOU With Erica Fit Love, Serial Fitness Entrepreneur and Trainer on “The Biggest Loser”

Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business

Play Episode Listen Later Oct 17, 2022 43:14


Lost 160 pounds, cover of Women's Health Magazine, trainer on the Biggest Loser… and she did it all while being HERSELF! The real and vulnerable human and you can too! Erica joins us today to talk about her story and journey, her business structure, whether she sees herself as a visionary or integrator, and much more! Topics include:   - Erica's Story - Starting with Planet Fitness - Seeing Success - Setting Boundaries - Running a Studio - Erica's Business Structure - Visionary vs Integrator - One Piece of Advice - Where to Find Erica ---------- Follow Erica on Instagram ---------- Imagine Being Able To Walk Away From a 3-Day Mastermind Weekend With the Exact Steps to Start, or Scale Your Fitness Coaching Business + Meet Your New Tribe Who Actually “Get It”   If this sounds interesting… Join Us at the Next Fit Biz Mastermind Weekend - The ONLY live event for fitness coaches that not only teaches you how to increase your income + impact but also will help you eliminate imposter syndrome.  P.S. Use Code FITBIZ2022 For 50% Off Tickets (Limited Time)  To Learn More + Get Your Ticket Before They Sell Out! → CLICK HERE  ---------- Learn More About Impact Fitness Coaching Academy,   To Learn More About I.F.C.A. - And How We've Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following    Click Here→ to VISIT THE IFCA PAGE  ---------- GIVEAWAY!  Leave a rating + review on iTunes, and Have a Chance To Win a $200 Amazon Gift Card + Special Prizes! Winners Announced Monthly on The Episode. Simply leave a review, and send a screenshot to the Fit Biz Podcast Instagram Page!

Fascinating Entrepreneurs
The Crossrope Story: From a One-Man Operation to a Leading Fitness Brand with David Hunt Ep. 83

Fascinating Entrepreneurs

Play Episode Listen Later Aug 23, 2022 31:01 Transcription Available


In 2011, I suffered a severe injury. I tore a pectoral muscle while bench pressing. I was shocked and angry at myself. Why, 7 years after college sports, was I lifting heavy weights? Now, as an instructor pilot in the Navy, I couldn't fly, I couldn't workout, and I had a painful surgery and long recovery ahead. I was consumed with sadness and self-loathing.  Leading up to this incident, I was a skeptic. I'd roll my eyes at stories of silver linings and turning lemons to lemonade. Sure, there might be some good outcomes from a 'positive mental attitude,' but not in most cases. My first reaction was to dwell on my misery and irresponsibility.  But I had an entrepreneurial itch. Was this the best opportunity to take a shot at creating something with energy, inspiration, and purpose? During my Naval career, jumping rope became my favorite fitness tool. It was portable for all my traveling and always a fun challenge compared to boring cardio routines.  Even better - I discovered weighted ropes. An amazing workout I didn't know existed. The ones I used broke due to terrible designs, but a seed was planted. What about a Cross-training jump rope? Amazing quality with ropes that can be swapped to provide an awesome variety of jump rope fitness experiences ... 'Crossrope.' I didn't have any business or fitness industry experience. Just a library card and determination. Many founders are touted as visionaries who saw the future and took bold action. I laugh because my experience has been the opposite. I began fearful of failure, but now Crossrope has far eclipsed what I could have imagined. That is a testament to the incredible team we've built that brings energy, talent, and purpose. Crossrope is definitely a different way to find joy in getting healthy and staying fit. Though there are many influences shaping our culture, but I love our core value of striving for continuous improvement. We bring enthusiastic efforts to employee experience, customer experience, and product development, synthesizing internal innovative ideas with customer feedback. It's been incredible to see the life-changing experience shares of our customers, the successes of our team, and momentum of Crossrope. I'm filled with gratitude every day and excited for the path we're on. If the idea of striving to become world-class at what you do in support of a mission to bring joy, confidence, and inspiration through jump rope fitness sounds interesting, take a look at our job openings or shoot me a note. We're excited to continue building an amazing team! Where to find David Hunt Website: https://www.crossrope.com (www.crossrope.com) Instagram: https://www.instagram.com/crossropejumpropes/?hl=en (@crossropejumpropes) Tiktok: https://www.tiktok.com/@crossropedave (@crossropedave) Youtube: https://www.youtube.com/c/CrossRope (Crossrope Jump Ropes) LinkedIn: https://www.linkedin.com/in/david-hunt-crossrope/ (David Hunt) SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset
SUCCESS REIMAGINED: Making Tough Decisions and Choosing Yourself, with Guest, Tanci Maree, Founder & CEO of Trending Dance Fitness Brand Turn Up™ with Tanci EP405

ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

Play Episode Listen Later Apr 27, 2022 69:38


This may be hard to hear but it has to be said. A basic coach and friend will tell you what you want to hear, a real coach and friend will tell you what you need to hear, and risk pissing you TF off. You've been half-assing your business while convincing yourself that you're really workin' it. Just because your busy doesn't mean you're getting down to business. My brain can be crazy manipulative, convincing me that I'm too tired, that I need to wait, that the circumstances aren't right, that I'll do it tomorrow… Truth is, if we want what we say we want, we prioritize it and find a way do what we need to do today, not tomorrow. What if I told you that if you prioritized your business and went ALL IN on it for the next 6 months, you would for sure be making 2x what you're earning now by the end of 2022? How would you show up for it differently than you are currently? My guess is you would invest significantly more time, energy, and money given you know the return on investment is GUARANTEED. The trick here is to operate as through your success is inevitable and the Universe will match that abundant energy and conviction >>> magnetizing it even further! This is exactly how I get my A-S-S into gear when I'm toe-dippin' on something I desire. To prove that this works to your resistant critical brain, I've invited Tanci Maree on the podcast today. She quit her beloved job as a teacher and basketball coach to create what is now a dance fitness brand taking over the nation and social media  >> Turn Up™ with Tanci. Tanci started everything from scratch, didn't fully know what she was doing, had many set backs, and yet kept SHOWING TF UP. Now she has a flourishing brand with a community in the hundreds of thousands, all because she chose to show up knowing it would pay off in the end. MEET MY GUEST TANCI: Tanci took her love for dance fitness and is turning it into an empire that helps women turn up and show up for themselves. Turn Up™ with Tanci hosts both virtual and in-person classes all over the country. You can also become a certified instructor, and bring Turn Up™ to your community. Instagram: @turnupwithtanci TikTok: @turnupwithtanci YouTube: @turnupwithTanci Website:  turnupwithtanci.com GRAB YOUR SPOT NOW >>> NAIL YOUR PROFITABLE NICHE Live Zoom Workshop! Finally create an “I help” statement that feels clear and exciting to you and your ideal clients. PLUS!!! I will show you exactly what needs to be in your Instagram bio to make your account get easily discovered by 1000s of potential clients, so you can get cash consistently flowing into your business. ***This is a ONE-TIME-ONLY Live workshop with Limited Spots, CLICK HERE to get all of the details and grab your ticket! Welcome to ProjectME the Podcast with your host Tiffany Carter, who takes the mystery out of making BIG money? A former NBC and CBS TV journalist, turned multi-millionaire entrepreneur, teaching you all things wealth, health, worth, and business. You can follow Tiffany on Instagram @projectme_with_tiffany  on Facebook @projectmewithtiffany and watch her TV episodes on ProjectME TV with Tiffany Carter on YouTube. Subscribe to Tiffany's FREE weekly digest, The Secret Posse, and get exclusive content you won't find anywhere else: millionaire mindset exercises, custom weekly abundance affirmations, and her best money making tips.