Podcasts about define

On this week's episode of Power Pivots, Mannah Kallon details how his use of technology to gamify the classroom experience for his students ultimately led him to becoming a software engineer at Riot Games.Mannah discusses how defining himself from the onset enabled him to successfully navigate different spaces, and how his previous professional experiences instilled the confidence he needed to overcome imposter syndrome.Connect with Mannah: LinkedIn:⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/kenikall/Connect with us:LinkedIn⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/power-pivots/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@powerpivots⁠⁠⁠⁠⁠⁠Instagram:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/power.pivots/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/PowerPivots ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All Other Links: ⁠⁠https://linktr.ee/powerpivots⁠⁠Interested in careering coaching? Power Pivots Career Coaching Interest Form: ⁠⁠https://forms.gle/pkKx8rMhiAvZ9gSF9⁠⁠Purchase Power Pivots Career Discovery Course:⁠⁠https://whop.com/pp-career-discovery-course/⁠⁠

As Obamacare subsidies near their expiration date, pressure on Congress to come up with a suitable alternative continues to mount, yet a bipartisan solution to the issue remains elusive.  Host of ‘The Big Ben Show,” Ben Domenech, Democratic Strategist Leslie Marshall, FOX News Audio Washington Based Correspondent Jared Halpern, and FOX News Chief Congressional Correspondent Chad Pergram unpack both parties' efforts to capitalize on affordability concerns as the deadline for an alternative healthcare plan draws near.   Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ready to buy your first storage facility but feeling overwhelmed with where to start? In this episode, I walk you through the exact seven-step roadmap we use inside the Storage Wins community to take you from stuck to signed deal in six to twelve months—even if you're starting from zero. No more second-guessing what to do next or what order to follow. I lay it all out for you. If you've been spinning your wheels wondering whether to chase deals, find funding, or figure out your market first, this episode is going to bring clarity. You'll learn how to define your buy box, choose the right market, build deal flow, fund your deal (without using your own money), and confidently make offers with a due diligence plan that sets you up for success. This is your blueprint to finally get that first storage facility under your belt in 2026. You'll Learn How To: Create a clear vision with a custom buy box and freedom number Analyze the two markets that matter most in storage investing Build consistent deal flow using a simple and proven system Evaluate, fund, and structure deals using creative financing Execute a due diligence checklist that sets your first deal up for success Optimize your storage facility from day one for long-term cashflow What You'll Learn in This Episode: [0:00] Why storage investing success starts with supply, demand, and direction [1:00] Why winging it doesn't work—and what successful students do instead [2:55] Step 1: Define your freedom number and build your buy box blueprint [5:12] Step 2: Use the 2-market method to analyze both people and property [9:58] Step 3: Build your deal flow machine using the LMAO method [14:32] Step 4: Analyze deals with simple back-of-the-napkin math [19:10] Step 5: Fund your deal with other people's money [21:31] Step 6: Make smart offers and conduct real due diligence [26:14] Step 7: Take over and optimize like a pro—even as a first-timer Why You Should Listen: You don't need to "figure it all out." You just need the right system and support. This episode gives you the seven-step framework I've personally used—and that dozens of my clients have followed—to successfully buy their first facility. If 2026 is going to be your year, this is your launchpad. Who This Episode Is For: Aspiring investors who want a clear, repeatable path to their first deal Anyone stuck in analysis paralysis and unsure of what to do next Storage beginners who want to avoid the biggest early mistakes People who value a roadmap, mentorship, and community support Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Megan chats with Megan Flatt about how your hormone cycle affects your ability to focus and the simple shifts that let you work smarter, protect your brain and get bigger results by doing less. Megan Flatt is the founder of Let's Collective, a business strategy firm helping entrepreneurs achieve more revenue, time, and fulfillment—without the hustle. Megan is also the author of Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, where she blends research and practical strategies to help people do less, better. When she's not strategizing, Megan can be found with a stack of romance novels, a fresh set of office supplies and usually a latte. Learn more at letscollective.co This episode reframes productivity in a way that feels sane again. Megan explains what actually helps your brain focus, why multitasking backfires, and how to plan in cycles that match your energy and biology. She digs into the default mode network, the value of "done" definitions, and the three step planning framework she uses with CEOs. If your brain feels foggy or scattered, these tools will reset your entire approach. Key points discussed include: Tasks, projects and goals are different and clarity here prevents overwhelm. Define your container so your brain knows when work starts and ends. Default mode network time matters because your brain needs space to solve problems. Planning in 90 day cycles works and gives your ideas room to breathe. Hormones influence productivity so aligning your work with your cycle can change everything. Triggers help you focus whether it is headphones, a playlist or a specific workspace. Break tasks into small wins because dopamine drives momentum. Do less better and concentrate on the work that actually moves your business. Connect with Megan Flatt Website | Instagram

In this powerful and eye-opening episode of The Super Human Life, Coach Frank Rich sits down with longevity pioneer and author Dr. Jeffrey Gladden, founder of Gladden Longevity and a leading voice in human performance optimization.   Together, they challenge the cultural belief that aging is an inevitable decline and reveal how mindset, biology, technology, and purpose all intersect to determine how long (and how well) we live.   Dr. Gladden shares why aging is more of a mindset than a biological certainty, how purpose and spirituality directly impact health, and why the "questions you ask yourself" may be one of the most underrated longevity tools we possess.   The conversation dives deep into the nervous system, emotional fitness, relationships, AI advancements, and the future of biohacking, giving men a roadmap to living younger, stronger, and more intentionally for decades to come.   This is not a conversation about resisting aging. This is a conversation about redefining what's possible for the human experience.   Episode Highlights & Takeaways Aging is a mindset, not a destiny. Your beliefs about aging directly influence your biology and lifespan. Define your longevity goals early. Intentionality shapes the habits and systems that determine how well you age. Spirituality & purpose are longevity multipliers. Living aligned with meaning strengthens resilience, vitality, and emotional health. AI will revolutionize personalized health optimization. When used correctly, it can supercharge diagnostics, protocols, and prevention. The nervous system determines your youthfulness. Stress, trauma, and dysregulation accelerate aging more than most people know. Biohacking tools can support, but not replace foundational health. Tech is a supplement, not the solution. Your relationships shape your mental and physical longevity. Deep connection and emotional safety reduce biological aging markers. The quality of your questions defines the quality of your life. Better questions → better decisions → better outcomes. A fulfilling life is built on love and creation. Purpose, generosity, service, and self-expression deepen well-being at every age. Guest Bio:  Dr. Jeffrey Gladden Dr. Jeffrey Gladden is a visionary in human longevity, advanced performance, and regenerative health. A triple-board-certified interventional cardiologist turned longevity expert, Dr. Gladden spent decades at the forefront of cardiac innovation, co-founding the Heart Hospital Baylor Scott & White and developing leading cardiac programs across the country.   But it was his own battle with fatigue, brain fog, and declining vitality that pushed him to rethink traditional medicine and pursue a deeper truth: aging is not a fixed fate — it's a process we can influence, optimize, and even reverse.   Today, as the founder of Gladden Longevity, he leads a cutting-edge clinic that helps individuals "live young for a lifetime" through personalized diagnostics, breakthrough technologies, and his signature Symphony of Longevity framework. His bestselling book, 100 Is the New 30, challenges conventional beliefs about aging and explores what's truly possible when a person optimizes body, mind, purpose, and spirit.   Through his research, IRB-approved clinical trials, and global speaking, Dr. Gladden is on a mission to answer one profound question:   "How good can you be—physically, mentally, emotionally, and spiritually—as you age?"   --- Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/coachfrankrich/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

Brad Ellison went from selling insurance to building Michigan's highest-rated painting company in just a few years, and he's got some seriously practical wisdom about profit, personality, and perfectionism. In this conversation, we dig into why finishing jobs to 75% can actually be the smartest move for your business, how your core values should drive everything from your marketing to your hiring, and why contractors are the perfect clients for video producers right now. About Brad Ellison Brad grew up in Royal Oak, Michigan and graduated from Oakland University. During school, his goal was always to run his own small business and he got his start at age 19 when he started a local window washing company to pay for tuition. Brad and Rachel operate Ellison Painting together and now live in Oakland Twp with their 5-year-old daughter and 2-year-old son. They enjoy exercising, time outdoors, and being involved in the local community and church. Key Takeaways Stop over-delivering: That last 25% of polish you're adding? Your clients often can't even tell the difference, but it's costing you real profit. Focus on meeting expectations, not exceeding them to the point of vanity. Your core values aren't just wall art: Brad's company lists "levity" as a core value, which is why their funny ads work. Every piece of marketing you create should reflect at least one of your actual values. There's a huge opportunity with contractors: Painting, roofing, and other trade companies desperately need help with video content but don't know where to start. If you can crack this market, there's serious money to be made. Build around what you actually care about: Brad's business exists to support his faith, family, fitness, and friendships—not the other way around. Define what matters to you first, then build your business to serve those priorities. In This Episode  [00:00] Welcome to the show! [06:02] Meet Brad Ellison [11:17] Success In Business [21:54] Having Enough Leads [22:50] Having Multiple Marketing Methods [27:25] Word of Mouth Marketing [33:10] Passion Work and Business Growth [46:09] Connect with Brad [47:53] Outro Quotes "We have more five star reviews than any other painting company in Michigan and just like my jumper—it's not even close." - Brad Ellison "For me, my passion lies with my faith, my family, my fitness and my friends. And I have a painting business to feed those four." - Brad Ellison "You want to do a great job for your customers, but you also need to understand what their expectations are... that last 25% is purely for vanity and at the cost of his profit." - Brad Ellison "Identify your core values and any ad that you put out should highlight at least one. Ideally two or more of those core values." - Brad Ellison Guest Links Ellison Painting Website Follow Brad Ellison on Facebook | Instagram Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter Check out the full show notes

If you know corporate is broken but jumping straight into solopreneur life feels like too big a leap, this episode is for you.Brett breaks down how to treat your “escape plan” like an insurance policy—not a dramatic leap off a cliff. You don't have to quit your job tomorrow. But you do owe it to yourself to be prepared for the moment corporate quits on you… or you finally hit your breaking point.Instead of trying to convince you to go all-in on a solo business, this episode walks you through how to build a plan you can keep in your back pocket—so you're not starting from zero if things go sideways.Download the FREE Starter KitJoin the CollectiveIn this episode, you'll learn:Why the gap is so big between people who know corporate is broken and those who actually take actionHow to think like a “prepper” (without going full doomsday): planning so you don't have to plan in the middle of chaosStep 1 – Define what you actually wantStep 2 – Get clear on your financial realityStep 3 – Take inventory of your skills and energyStep 4 – Shift from job title to problem-solvingStep 5 – Reframe your current employer as just one clientAlso: • A simple formula to value your time • Annual salary × 1.25, then drop three zeros → a shockingly accurate baseline hourly rate •. Why many escapees replace their corporate income in ~20–25 hours per week • Why you don't need 100 customers • How 2–5 good clients can replace (or exceed) your corporate pay • Why most of those opportunities will come from networking and referrals, not job boardsWho this episode is forYou're still in corporate, you know the system isn't built for you, but you don't see a clear path outYou feel stuck between “I hate this” and “I don't know what else I'd do”You're curious about going solo, but the idea of just quitting and “figuring it out” feels recklessYou want a practical, low-risk way to prepare now, so you're not scrambling later

Welcome to the The Achievers Podcast. I'm your host, Amber Deibert, Performance Coach. I help enterprise sellers unlock their full potential by aligning their work with how they workout and cleaning up mindset trash, so they can sell more, stress less, and take back control of their time and success. If you've ever taken the Enneagram and discovered you're a Type 3 (The Achiever) or if you simply act like one, this episode will feel like someone finally put words to your inner world. Achievers push themselves relentlessly. They hit goal after goal. They look wildly successful from the outside… …while quietly feeling like they're only as good as their last accomplishment. In this episode, I break down what drives Enneagram 3s, why achievement becomes tied to self-worth, and how to break out of the "always chasing, never satisfied" cycle without losing your ambition. You'll walk away with practical tools to feel more grounded, worthy, and whole, without losing the part of you that loves to grow.     

Send us a textWhat if your next greenlight isn't a yes from a gatekeeper but the momentum you create yourself? We sit with director Roel Reine for a fast, candid conversation about turning resourcefulness into results—mortgaging a home to finance a first feature, cutting a trailer that unlocks a studio deal, and shooting a $20k desert thriller to prove he could lead Hollywood casts. The throughline is clear: ownership beats permission, and speed beats perfection.Roel breaks down a craft mindset that audiences feel immediately: the three-scene first act. Define the hero and goal, reveal the opposition, establish the genre, then move. He explains why character development belongs in act two, where choices under pressure reveal depth without stalling pace. We also explore his on-set philosophy of directing while operating the camera—staying beside the lens to shape performance, block with intent, and capture multi-camera coverage that saves time and preserves spontaneity.The business playbook gets just as tactical. When the market slowed, Roel asked sales agents what would sell without stars and delivered a practical-effects bear thriller that's now selling worldwide. He shares why building a slate matters—pursue a few big packages while making smaller, fast projects that keep you sharp and liquid. We dig into AI as a creative multiplier, including a fully AI-assisted animated feature for a European theme park, and the global mindset that opens doors far beyond Hollywood.You'll leave with actionable tips: stabilize your shots, use a slider, collect “trailer shots” daily, color consistently with LUTs, and consider making a lean feature instead of a short. If you're ready to trade waiting for working, press play and join us. Subscribe, share this episode with a filmmaker friend, and leave a review to help more creators find the show. What bold move will you make next?About your Host- Alexia MelocchiBuy My Book - An Insiders Secret: Mastering the Hollywood PathAlexia Melocchi - WebsiteThe Heart of Show Business - WebsiteLittle Studio Films - WebsiteShop Our Merchandise!TwitterInstagramFacebookLinkedInabout ROEL - director website Support the showThanks for listening! Follow us on X, Instagram and Facebook and on the podcast's official site www.theheartofshowbusiness.com

DEA y Armada de EU capacitan a agentes en Michoacán Consejos de Sedema para prolongar la vida de tus nochebuenasNetflix compra Warner BrosMás informacón en nuestro podcast

Austin shares 11 steps that will help you find the right career path in the next 30 days!Time Stamped Show Notes:[0:30] - The career struggle is real![1:32] - Get clarity & find your passion[3:38] - Define your ideal lifestyle, label your energy, & clarify your strengths[6:22] - Find the future you, reach out to them, & build your network[9:25] - Test drive your new career, reflect, & repeatWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

State by state, tribes are staking out a share in the burgeoning online sports betting business. Places like Colorado, California, Wisconsin, and Michigan all have ongoing legal and political disputes involving tribes' ability to expand casino enterprises into online sports books. We'll look at how the clash between states, private companies, and tribes are raising complex questions over sovereignty, regulation, and jurisdiction. GUESTS Jason Giles (Muscogee), executive director of the Indian Gaming Association James Siva (Morongo Band of Mission Indians), vice chairman for the Morongo Band of Mission Indians and chairman of California Nations Indian Gaming Association Gary Pitchlynn (Choctaw), professor of law at the University of Oklahoma

Scott Smith: Empathy and Availability Define Excellent Product Ownership Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Always Present, Always Available, Always Curious "They are always present. They always make themselves available for team members that need them." - Scott Smith   Scott is currently working with a Product Owner who exemplifies what great PO collaboration looks like. This person is always present—not just physically but mentally engaged with the team's work and challenges. They make themselves available for team members who need them, responding actively on the team chat and interacting consistently.  What makes this PO stand out is their empathy and curiosity. Instead of being defensive when questions arise or challenges emerge, they lean into helping the team understand and solve problems. They show genuine curiosity about what the team is experiencing, asking questions and exploring solutions together rather than dictating answers.  This PO understands that their role isn't to be the smartest person in the room but to be the most available, most collaborative, and most curious. The result is a team that feels supported and empowered, with clear direction and someone who genuinely helps them answer the hard questions. Scott's experience with this PO demonstrates that presence, availability, empathy, and curiosity are the foundations of great Product Owner work.   Self-reflection Question: How present and available are you to your team, and do you approach their questions with curiosity or defensiveness? The Bad Product Owner: Never There When the Team Needs Direction "The PO was never present. The team had lack of clarity, and vision, and had no direction or someone who would help answer those questions." - Scott Smith   Scott has also experienced the opposite extreme—a Product Owner who was never present. This absence created a cascade of problems for the team. Without regular access to the PO, the team lacked clarity about priorities, vision, and direction. They had questions that went unanswered and decisions that couldn't be made.  The result was frustration and a team that couldn't move forward effectively. An absent PO creates a vacuum where uncertainty thrives. Teams end up making assumptions, second-guessing decisions, and feeling disconnected from the purpose of their work.  The lack of someone who can help answer strategic questions or provide guidance means the team operates in the dark, building things without confidence that they're building the right things. Scott's experience highlights a fundamental truth about Product Ownership: presence isn't optional.  Teams need a PO who shows up, engages, and stays connected to the work. Without that presence, even the most skilled team will struggle to deliver value because they can't align their efforts with the product vision and customer needs.   Self-reflection Question: If your team were asked whether you're present and available as a Product Owner or Scrum Master, what would they say?   [The Scrum Master Toolbox Podcast Recommends]

It's all there for the taking for the San Francisco 49ers Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

What you'll learn in Part 1:The difference between salvation from and salvation unto—and why your calling demands bothHow Joshua models Kingdom leadership that moves men from wandering to winningWhy preparation in the wilderness is non‑negotiable for spiritual authorityThe “secret history with God” that makes a man unshakeablePractical steps to identify and claim the next territory God is entrusting to youActionable takeaways:Define one territory you will take in the next 30 days (home, habits, health, finance, calling)Establish a non‑negotiable daily meeting with God (time, place, plan)Choose one comfort to lay down for 30 days as wilderness training for your willJournal this prompt: “When God tests me, He's trusting me with more—what is He trusting me with now?”This episode is for Kingdom-driven men ready to lead with courage, obedience, and clarity—at home, in the marketplace, and in the church. Be strong and courageous. It's time to step into your inheritance.

Federal Judge Dismisses FTC Antitrust Complaint Against Meta — Jessica Melugin — Judge Boasberg dismissed the FTC's monopoly complaint on the foundational grounds that the agency failed to properly define the relevant market, artificially inflating Meta's competitive share by excluding dominant competitors including TikTok and YouTube. Melugin documents that proper market definition analysis places Meta's competitive share at approximately 30–50%, insufficient to constitute monopoly status under established antitrust doctrine, with the decision correctly emphasizing forward-looking statutory authority rather than retroactive punishment of 2020 historical behavior. 1953

Nate and Dev are back and ready to help those of you looking to buy your first piece of land! Join us on our new series, "First Time Land Buyers" as these two land agents give you the ins and outs of getting into your first parcel.

In this week’s episode, Jennifer welcomes her daughter, Georgia Brucato, a senior at Elon University majoring in Strategic Communications. Georgia joins the show for a thought-provoking discussion as part of her final class project, bringing her perspective as a young woman aiming to enter politics. As the daughter of a single mother, of Syrian descent and Christian background, Georgia offers a compelling intersection of identities navigating today’s political landscape. Jennifer and Georgia explore the unique challenges faced by women, especially women of color and conservative women, in American politics. The conversation takes on controversial and timely topics including stigmas surrounding political alignment, expectations placed on women based on gender, race, and religion, and the backlash conservative women often endure. Jennifer shares personal stories about being labeled for her political beliefs, discusses misconceptions about Republican women, and highlights prominent Republican women of color such as Nikki Haley and Condoleezza Rice. Georgia reflects on her experiences with shame and guilt around her views, the pressures of campus life, and the need for open dialogue and respect across ideologies. The episode emphasizes the importance of allowing diverse identities to define their own political engagement, challenges oversimplification of identity, and calls for mutual respect as foundational to democracy. “The goal should be to allow people, especially women of color, the freedom to shape their political identities. Without being boxed in.” ~Georgia Brucato This week on Political Contessa: Guilt and stigma faced by conservative women, especially on college campuses Intersectional challenges of women of color in conservative politics Personal experiences of being labeled and misunderstood for political beliefs Notable Republican women of color: Nikki Haley, Candace Owens, Susana Martinez, Condoleezza Rice Differences between New England Republicans and national party positions Roles of religion and immigrant heritage in political identity Importance of mutual respect across political, racial, and religious lines Need for open dialogue and the dangers of polarization in American democracy Awaken Your Inner Political Contessa Thanks for tuning into this week’s episode of Political Contessa. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Spotify I Stitcher I Apple Podcasts I iHeart Radio I TuneIn I Google Podcasts Be sure to share your favorite episodes on social media. And if you’ve ever considered running for office – or know a woman who should – head over to politicalcontessa.com to grab my quick guide, Secrets from the Campaign Trail. It will show you five signs to tell you you’re ready to enter the political arena. See omnystudio.com/listener for privacy information.

This episode is for anyone staring down the end of the year wondering if they "succeeded"—comparing themselves to external markers, measuring their worth by what didn't happen, or feeling behind despite doing the work. We explore how to define success on your own terms, celebrate what actually matters, and set yourself up for meaningful progress ahead.The Big QuestionHow do I define success as I reflect on the past year and plan for the next?What We CoverGround yourself in your actual goals – Compare yourself to what you originally set out to do, not what others achieved or external markers say you should have done.Account for pivots – Document when your plans changed. Those adjustments often represent good leadership, not failure.Balance input and output goals – Focus on what you control (inputs like sending weekly newsletters) alongside desired outcomes (outputs like business growth). Input goals give you agency and realistic measures of success.Get specific with your vision – "Getting a job" isn't enough. Define the job you want, at the company you want, doing work you want to do.Give yourself grace – Sometimes success is showing up through a hard year. No one else knows the battles you fought.Key TakeawaySuccess isn't just about hitting January's goals. It's about acknowledging what shifted, celebrating the inputs you controlled, and defining what matters to you—not what external markers say should matter.Resources MentionedRuchika Malhotra, Uncompete: Rejecting Competition to Unlock SuccessResources:Navigating a big transition? Check out our Pivot Plan: 8 Questions to Ask Yourself Before Your Next Big Move.Think coaching might be right for you? Schedule a free consultation to explore how we can help you step into your next level of leadership.Interested in going deeper in your own leadership and building your network? Join the waitlist for The CoCreate Work Leadership Book Club to explore the themes from this episode in community—through powerful reads, reflection prompts, and live conversations.Our last session of the Culture Crash Course just ended, but if you're interested in a Culture Crash Course for your organization or team, please contact us at support@cocreatework.com.Interested in leadership development for your team? Our Workshops are a great wait to develop your team's skills and connection.At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth.We would love to connect with you!CoCreate Work on LinkedInCoCreate Work on InstagramLa'Kita on InstagramChloe on InstagramVisit our Podcast PageQuestions you would like us to answer on the podcast? Email us at podcast@cocreatework.com

With the end of the John Cena era coming on December 13th at Saturday Night's Main Event - thus marking the end of one of the most iconic runs in professional wrestling - Chris Tubbs and Josh Wheeler debate what exactly defines someone being considered the Greatest of All Time or the GOAT!

You ever feel like your phone owns YOU? Every ding and light-up screen yanking you around like a dog on a leash? The "urgent" text that could've waited. The random notification breaking your focus. The email that suddenly derails your morning. Let's be real. You're not "staying connected." You're being controlled. And it's costing you your focus. Your energy. Your relationships. YOUR GOALS. What I learned very quickly in my professional career – if you don't manage how people get access to you, they will control you. And when you're "ON" 24/7? That's not commitment – that's chaos! That's why in this week's 5-Minute Drill on the Coming Up Clutch with J.R.™ show, I share the exact 3-play strategy I use to… Protect your boundaries without losing results Minimize distractions, so you can maximize your momentum Put your phone (and the people who abuse your availability) back in their place In this episode, you'll hear: Why constantly being "ON" 24/7 is usually a symptom of a poor or non-existent communication strategy. How Nehemiah's focus while rebuilding Jerusalem's wall offers a biblical blueprint for resisting constant digital distractions. A 3-play strategy to manage your phone use and protect your focus. Two tactics to weaken the habit loop and reduce impulse checking your phone. How to use the Eisenhower Matrix to filter true priorities from false emergencies. Practical steps to create a communication strategy so you can  protect your boundaries and define urgency on your terms. Key Quotes "If what is asking to get your attention is not urgent or important, it can wait." - J.R. "Your phone and its apps aren't bad. Your management of them is." - J.R. "Define urgent and important on your terms." - J.R. Connect with J.R.  Facebook: https://www.facebook.com/jamesJRreid  Instagram: https://www.instagram.com/jamesjrreid/  LinkedIn: https://www.linkedin.com/in/jamesjrreid/  Twitter: https://twitter.com/jamesJRreid Website: jamesreid.com Check out The Clutch Club™️: jamesreid.com/club (For Men Only) Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

December is here—and it might be the most important month of the Penguins' season. In today's video, we break down the schedule, the matchups that matter most, and the key storylines that will shape Pittsburgh's playoff chances. Check out our latest episodes

In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari's journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight 01:43 From CPA to Entrepreneur 03:13 Starting an Accounting Firm 07:14 Small Business Accounting Challenges 08:52 Evolving Service Offerings and Specialization 12:33 Niche Marketing and Tax Hero 17:32 CFO and Advisory Services 20:24 Defining CFO Advisory Value 26:15 Client Relationships and Pricing 29:58 Lessons Learned: Sustainability Over Growth 33:23 Closing Thoughts and Resources Key Takeaways: Specialize in a niche industry to enhance marketing and scalability, as Lahari did with e-commerce and CPG brands. Prioritize value-added services like CFO and advisory over compliance work to increase client retention and pricing. Define clear service packages and scope of work to manage client expectations and minimize scope creep. Focus on sustainable growth, emphasizing efficiency and maintaining passion to avoid burnout, rather than solely chasing rapid revenue. Continuously Learn through podcasts, mastermind groups, and peer interactions to stay updated and avoid reinventing processes. Featured Quotes: "I didn't think I would start an accounting firm. Because when I thought of people that owned accounting firm, I only thought tax, right? Like people that are CPAs that do tax returns at their desk. And the image is like very boring is the image that most people get, right?" - Lahari Neelapareddy. "I wanted to add value to my clients. I think that was always there. And the second thing was like, I wanted like a good work culture that I think is maybe still lacking in big four and the public accounting world, but definitely was lacking in the time that I was there." - Lahari Neelapareddy. "Sustainability over growth sometimes, right? Because growth will come automatically, but you need to make sure that you don't lose that passion and that you're sustaining it." - Lahari Neelapareddy. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: I'd love to offer two resources to your audience. First, a free discovery call—whether you're an e-commerce business wanting to simplify sales tax or an accountant interested in partnering with us, you can book a time with me at https://taxhero.net/contact/#demo Second, you can download our up-to-date Economic Nexus Chart, a quick guide to understanding sales tax nexus across the US, at https://taxhero.net/blog/economic-nexus/#download For more information related to Lahari consider the following: TaxHero: https://taxhero.net/, and LN Accounting: https://www.lnaccountingadvisor.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals, check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

Recorded on the floor of the EMS|MC EMSpire Conference in Charleston, South Carolina, this episode of EMS One-Stop finds host Rob Lawrence in conversation with long-time collaborator and EMS advocate Matt Zavadsky. Fresh off the longest federal government shutdown in history, Rob and Matt unpack what the hyper-turbulence in Washington really means for EMS: suspended Medicare extenders, disrupted grant programs, agencies taking out loans just to meet payroll and training programs put on hold. They break down NAEMT's flash poll on the shutdown's impact, the promise of the Treatment in Place (TIP) legislation, and why associations “hunting as a pack” on Capitol Hill matters more than ever. Along the way, they spotlight EMSIntel.org as a national barometer of EMS funding, staffing and response time crises, and issue a clear call to action for providers, billers and leaders to use association tools to contact their members of Congress. | MORE: Government reopens: What EMS providers need to know right now In the second half, Rob is joined by Dr. Shannon Gollnick, paramedic, EMS leader and organizational psychologist, to explore how artificial intelligence is reshaping EMS — right now. Shannon makes the case that AI is “not the future; it is the present,” and that agency leaders must urgently build literacy, policies and guardrails around its use. They dig into the difference between HIPAA-compliant, embedded AI in ePCR systems, and risky open tools like ChatGPT, touching on hallucinations, embedded code and emerging Medicare fraud-detection programs. | MORE: Artificial to augmented intelligence. How Dr. Shannon Gollnick wants EMS to work smarter, not harder Rob and Shannon talk about AI as a powerful but potentially dangerous tool — “like having a tiger” — and outline practical steps for chiefs: Ask: “Do we have an AI policy?” Define what AI can and cannot be used for Insist that every AI-generated work product is double-checked by a human before it hits the record Memorable quotes “We weren't here to actually scare you off it. We're here to let you know that it's here, but it's like having a tiger, right? We all love to have a tiger, but it has to be contained in some sort of guard, otherwise it's going to run rife and cause havoc, and we don't want that.” — Rob Lawrence “This is part of the hyper-turbulence that's occurring in EMS right now.” — Matt Zavadsky “So I think the message for the profession right now is, now is not the time to put your foot on the brake. It's time to put your foot on the gas.” — Matt Zavadsky “We put the fun into function.” — Dr. Shannon Gollnick “I think it's important to understand that AI is not the future. It is the present. We are currently here right now. And it's nothing to be afraid of.” — Dr. Shannon Gollnick “If you're not doing it, I promise you that your staff is doing it and they're playing around with AI.” — Dr. Shannon Gollnick “Guardrails don't exist from a congressional standpoint. They don't exist from a regulatory standpoint. The technology is moving far too fast. So we as agency leaders have to take the lead in putting up some of those guardrails.” — Dr. Shannon Gollnick “There are ePCR software out there that are using proprietary AI that will use AI-generated narratives. And that absolutely is 100% good to go. What we don't want to see is our crews putting in their ChatGPT to have ChatGPT write their narrative.” — Dr. Shannon Gollnick “ChatGPT has embedded code inside of it that you can't see, but that code is there ... so what we're kind of afraid to do is to say, hey, what happens 6 months from now, 8 months from now when Medicare does an audit, they run your ePCRs and find all of this embedded code from ChatGPT ... you open yourself up for a lot of compliance issues.” — Dr. Shannon Gollnick Additional resources: EMS Intel EMS News Tracker American Ambulance Association Advocacy NAEMT Advocacy EMS shutdown survival: What leaders need to know now Charting the future: How AI is rewriting the EMS narrative Episode timeline: 00:21 – Rob introduces guest Matt Zavadsky 02:02 – Rob recaps the 40-plus-day federal government shutdown, questions about reopening, and his upcoming return to Capitol Hill for renewed advocacy 02:02 – Matt frames the shutdown as part of the “hyper turbulence” in EMS; explains the regulatory suspensions, pauses in Medicare extenders and grants, and how cash-flow uncertainty forced some agencies to take out loans just to make payroll 03:04 – Matt details NAEMT's flash poll (408 agency responses) showing suspended training and grant-funded programs, and warns of a possible repeat shutdown around January 30 03:54 – Rob and Matt discuss the reopening of government, ongoing bipartisan work, and the risk that everything “comes to a grinding halt” again if Congress can't agree 04:51 – Matt explains why NAEMT released the shutdown-impact poll even as government reopened and stresses the need to keep pushing for permanent relief from Medicare extenders and advancement of key bills like Treatment in Place (TIP) 06:03 – Matt outlines the House and Senate TIP companion bills and why Medicare paying for treatment in place is better for patients, EMS, the health system and the Medicare trust fund 06:54 – Rob notes broad association/provider support and professional lobbyists on the Hill; Matt stresses that field providers, administrators and billers must still use association legislative portals to send letters to Congress 08:08 – Matt describes a surge in communities reevaluating their EMS delivery models because of staffing, finance and subsidy challenges — “a great time to be an EMS consultant” 09:09 – Rob introduces EMSIntel.org as a curated clearinghouse of EMS news, used to show communities they aren't alone; describes failed tax measures and funding referenda 10:15 – Matt cites EMS Intel data: ~85% of stories each month involve funding, staffing or response times; Rob and Matt stress the ubiquity of these themes from big cities to small towns 11:09 – Rob highlights mutual aid tensions and taxpayers questioning why they “pay to send our resources somewhere else;” both emphasize that hyper-turbulence and funding gaps are national issues 13:23 – Rob resets the scene from the EMSpire conference and recaps Matt's Hill update before introducing Dr. Shannon Gollnick 14:41 – Shannon gives his backstory: in EMS since 1996, paramedic since 2002, progression into EMS leadership, doctorate in organizational psychology and focus on how organizations function 15:14 – “We put the fun into function.” 15:24 – Rob invites Shannon to talk AI, calling it “the specter we are embracing everywhere,” and references HIPAA concerns; Shannon opens with the core message: AI is not the future, it's the present, and nothing to be afraid of 16:03 – Shannon urges leaders to build AI literacy, noting that if agencies aren't using it, their staff and the younger generation already are 16:28 – Shannon emphasizes policy and procedure: AI guardrails aren't coming from Congress or regulators, so agency leaders must define how AI will be used and where its limits are 16:55 – Rob reminds listeners that AI in EMS isn't new, citing early monitor rhythm interpretation in the UK; Shannon underscores that crews already use AI tools and that unmanaged cut-and-paste practices can create billing and compliance risks 17:24 – Shannon explains the dangers of using open tools like ChatGPT for ePCR narratives: potential PHI exposure in a “black box” system and AI hallucinations generating plausible but false patient information 18:21 – Shannon describes how AI “wants to answer your question and make you happy,” leading to made-up details, and shares examples from testing minimal-input scenarios that returned overly detailed, inaccurate narratives. 19:03 – Shannon calls ChatGPT “kind of a snitch,” explaining embedded code markers that fraud detection tools — and increasingly Medicare's AI-based “Wiser” program — can use to identify AI-written content in documentation 19:59 – Shannon warns about retrospective audits and compliance exposure if ChatGPT-coded narratives are found in ePCRs, noting that AI rules are still emerging and tech is outrunning regulation 20:51 – Rob summarizes the mixed message: AI is here and being built into devices and software, but there are real dangers. They discuss data going “to the cloud” — which Shannon defines as “somebody else's computer.” 21:24 – Shannon frames AI as a powerful tool that can “put a lot of holes in the wall” if misused; he references fraudulent AI uses and deepfakes as emerging issues 22:05 – Shannon compares AI's impact to the internet's paradigm shift; Rob gives a “spoiler alert” about his own workflow using transcripts and ChatGPT agents, and notes the importance of reading and checking any AI-generated output 22:45 – Shannon reinforces that AI makes mistakes and cannot understand human context; he uses his “How you doing?” Joey Tribbiani vs. Tony Soprano example to illustrate contextual nuance 23:06 – Rob expands the context point with the “Friends”/“Sopranos” slide and reminds listeners that once AI-written words are published, “you said it.” Shannon highlights the WebMD effect and AI-driven self-diagnosis risks. 24:02 – They note that ChatGPT can generate long, complex diagnoses without sufficient patient context, leading to errant or misleading outcomes if misused clinically 25:00 – Rob summarizes: AI is here and, used correctly, is a good thing; advises chiefs to ask their teams, “Do we have an AI policy?” 25:27 – Shannon outlines what an AI policy should contain: acknowledgment that AI is here; clear, non-fearful framing; specificity on what decisions AI can support; and clarity on which tools (e.g., embedded EPCR AI) are allowed versus prohibited uses of ChatGPT 26:17 – Shannon stresses AI should not be used for clinical decision-making or clinical narrative writing; its role should be administrative only, and all outputs must be double-checked Enjoying the show? Email editor@ems1.com to share feedback or suggest a guest for a future episode. 

COLOMBO AND COMPANY 0:00 SEG 1 Larry Conners https://www.larryconnersusa.com/ 23:13 SEG 2 28:04 SEG 3 Danny Define https://newstalkstl.com/ FOLLOW TONY - https://x.com/tonycolombotalk 24/7 LIVESTREAM - http://bit.ly/NEWSTALKSTLSTREAMS RUMBLE - https://rumble.com/NewsTalkSTL See omnystudio.com/listener for privacy information.

The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes. Clair AI scribe: Clair has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything. Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices. The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning. Uncertain payoff: The owner warned them they'd only get paid if they worked hard—and not until the end of the season. Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn't yet afford. Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard. The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny's ever had—because of what it represented. Meaning through struggle: The steak wasn't special because of the restaurant; it was special because of the work it took to earn it. Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful. Normalizing struggle: Building a successful clinic that changes your life and your family's life should not be easy. Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the "steak moments." Reframing frustration: Instead of "Why is this so hard?" shift to "It's supposed to be hard—and that's why it will feel incredible when it works." Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they're earned through discomfort, sacrifice, and persistence. You need contrast: Without the "shitty stuff," victories don't stand out—you need struggle to appreciate success. Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you. Struggle is not a sign you're failing: It's a sign you're doing something significant and transformative. School and business are similar: Graduation and growth feel good precisely because the journey is challenging. Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it's the price of a different life. You're not broken: Being tired, stretched, and challenged doesn't mean you picked the wrong path. Remember what's at stake: A successful clinic can change your family's finances, your time, and your identity. Reframe the question: Move from "Why is this so hard?" to "Who am I becoming because I'm doing hard things?" Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use Clair to remove hours of note writing and free up time for life outside the clinic. Define your "steak": Choose a specific reward (trip, dinner, purchase) you'll give yourself after a big business milestone. Track your wins: Keep a running list of milestones reached so you can look back and see your progress. Expect friction: When something feels hard, remind yourself: "This is exactly what I signed up for." Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes "If you don't have the shitty stuff, then it doesn't feel very good whenever you get the good stuff." "Why would something that changes your life be easy?" "Anything meaningful—like a successful clinic—should be hard." "If you can just reframe from 'Why is this hard?' to 'This is supposed to be hard,' it changes everything." "The hard part is what makes the win feel like the greatest steak you've ever had." Action Items Identify one current "hard thing" in your business and consciously reframe it as part of what makes your future success meaningful. Pick a specific reward you'll give yourself when you hit your next major milestone. Write down three big wins you've already earned and how hard you worked for them. Consider trying Clair for a 7-day free trial to reclaim documentation time. Share this story with a spouse, partner, or friend so they understand why you're pushing through the hard season. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom.

In this week's episode, I'm tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I'm breaking down the key elements that set your team up to succeed, and what to do when they don't. From defining the vision for your business, to recruiting for cultural fit, to onboarding properly, communicating clearly, and embracing change… this episode is all about the fundamentals of strong leadership in the salon industry. If you want a team that performs consistently, this one's for you.IN THIS EPISODE:[00:00] Welcome and listener shout-out[00:42] Why this topic matters — and the emails that prompted it[01:56] The big question: “How do I get people to do what I want?”[02:35] First question to ask: How did you set them up?[03:39] Point 1: Define your vision, culture, and systems[05:21] Point 2: Recruit for values and alignment[06:32] Point 3: Onboarding isn't handing over a manual[07:50] Point 4: Communication solves more than it causes[09:26] Point 5: Don't be afraid to manage performance[10:14] People who resist change — and what to do about them[12:57] Taking over an existing team = friction guaranteed[14:13] Addressing toxic behaviour head-on[17:17] Kaizen — why continuous improvement matters[18:13] Wrap-up — see you next week!Want MORE to help you GROW?

Most recruiting playbooks are either too vague to matter or too corporate to inspire. In this episode of Recruiting Conversations, I break down how to create a magnetic recruiting playbook; one that does more than document steps. It attracts the right talent, builds deep community, and creates retention that scales. We'll cover three powerful pillars: marketing that feels human, community that creates belonging, and retention that builds belief. This isn't theory. It's a rhythm that reinforces your leadership at every level. Episode Breakdown [00:00] Introduction – Why most playbooks fail and how to build one that magnetizes people to your team [01:00] What a Playbook Really Is – Not a document, but a lived rhythm that reflects the culture of your team [02:00] Part 1: Marketing That Connects Define your content pillars: What should you be known for? Build a cadence: Weekly posts, monthly updates, quarterly events Show your leadership: Let the market feel what it's like to be led by you Involve your team: Shared wins and team content multiply your message [03:30] Marketing Is Not About Going Viral – It's about being consistently visible with real value [04:30] Part 2: Community That Retains Outline rhythms of connection: Weekly calls, celebrations, shout-outs Systematize belonging: Notes, gifts, personal coaching Teach peer-to-peer support: Real community isn't top down, it's side to side [05:30] Community Has to Be Structured to Scale – Templates, calendars, and shared docs bring this to life [06:00] Part 3: Retention That Lasts Four keys: Clear expectations, consistent coaching, visible progress, emotional connection Define onboarding rhythms Track growth, give feedback, build relationship Retention isn't about comp or ops, it's about belief [07:00] The Gift of Documenting the Gaps – Writing your playbook reveals where you're winging it, and that's how you get better [07:30] Final Challenge Create three sections: Marketing, Community, Retention List five things you already do and five you want to start doing Build templates, assign owners, and create checklists over the next 30 days Key Takeaways A Playbook Isn't a PDF. It's a System That Lives and Breathes – Build rhythms, not just resources Marketing Should Be Personal and Predictable – Stop trying to go viral. Start being visible Community Doesn't Happen By Chance – It happens by design and weekly repetition Retention Is Built, Not Hoped For – It requires coaching, celebration, and belief Your Playbook Makes You Scalable – It moves your leadership from your head into the hands of others You don't need to build something flashy. You need to build something real, something that grows with you, attracts the right people, and keeps your team aligned. Want help building your own magnetic recruiting playbook? Subscribe to my weekly email at 4crecruiting.com or book a session at bookrichardnow.com. Let's turn your leadership into a system that multiplies.

¡QUE RUEDE LA PELOTA!

In today's conversation, I'm sitting down with Tyler Moore—better known as Tidy Dad—and this one genuinely surprised me in the best way. We went way beyond "clean your room" tactics and dove into how clutter quietly taxes our patience, steals our mornings, and robs us of presence with the people we love. Tyler breaks down simple, doable systems that turn chaos into calm—especially for us dads navigating careers, marriage, and raising kids.   We talk about the launch-pad front door setup that ends morning scrambles, the capsule wardrobe that eliminates decision fatigue, how to get your kids on board without battles or tears, and how to choose the right starting point so you build momentum instead of overwhelm. If you want more laughter, connection, and leadership at home—and fewer frantic searches for keys—this episode will hit you right where you need it.     Timeline Summary   [0:00] – Introduction [1:01] – Why "less mess = more presence" and how clutter taxes patience, marriage, and mornings. [3:10] – Tyler on why tidying starts with accepting that life will get messy—and how systems prevent spirals. [4:47] – The hidden cost of small daily stressors (like losing your keys) and why routines create mental clarity. [7:21] – The extremes of "perfectly tidy" vs. "messy house, happy family"… and where most dads actually fall. [17:05] – The front-door "launch pad": a simple system that ends the morning chaos for good. [18:24] – Tyler's game-changing capsule wardrobe that eliminates decision fatigue (and why kids notice). [26:30] – Why most big organizing projects fail—and how to start small by identifying the real pain point. [33:24] – How to get kids involved without tears by starting with low-stakes categories and giving them ownership. [47:09] – Lessons learned from the "bedroom switch meltdown" and communicating as a couple before changing systems. [51:52] – Why intentional living beats comparison, and how to define "just enough" for your family.     Five Key Takeaways   Clutter steals more than space — it steals presence. Small daily frustrations compound into bigger emotional and relational consequences. Systems beat motivation. Creating "launch pads," routines, and predictable spots for essentials protects your mornings and your mindset. Start tiny, not huge. The big whole-house overhauls usually fail; momentum comes from solving one specific pain point at a time. Kids thrive when they're part of the process. Beginning with low-stakes categories (like socks or pajamas) builds confidence, ownership, and calm. Define "just enough" for your family. You don't need the fanciest home or the most stuff—intentional choices create more freedom, clarity, and connection.       Links & Resources Tyler Moore (Tidy Dad) on Instagram: https://www.instagram.com/tidydad Tidy Times Newsletter (Substack): https://tidydad.substack.com Tidy Tidbits Podcast: Search Tidy Tidbits wherever you listen to podcasts Dad Edge Show Notes: https://thedadedge.com/1408 Dad Edge Business Boardroom: https://thedadedge.com/mastermind     Closing Remark   If this conversation gave you practical ways to reclaim presence, connection, and calm inside your home, do me a favor—rate, follow, and leave a quick review. And share this one with another dad who could use a boost in simplifying his life and leading more intentionally. You guys are the best.

Gerontologist Michael Pessman discusses his article, "Why what you do in midlife matters most." Michael explains why the ages of 45-55 are a critical window and final opportunity to build healthy habits that profoundly impact future aging. He highlights new research on "super-agers" and the power of strength training (reducing early death risk by up to 20 percent), the importance of community, and the proven benefits of a Mediterranean diet. Michael also explores the crucial role of a positive mindset toward aging and the concept of "gerodiversity," reminding us that aging well is not a one-size-fits-all journey. Learn how intentional changes in midlife can lead to a longer, healthier, and more connected life. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise, and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

All content from the Sons of UCF is brought to you by the law office of Werner, Hoffman, Greig & Garcia. With a combined 70+ years of legal experience, WHG specialize in personal injury, workers comp, veteran disability, and SSI/SSDI cases. For more information, contact them at wernerhoffman.com, or call 1-800-320-HELP. Adam Eaton and Brian Peterson bring you a new Sons Today where they put a bow on the loss at BYU, and the 2025 season. But, they look ahead to the next 45 days for the Knights, a period of time that will heavily impact the future. #ucf #ucfknights #ucffootball #big12 #big12football Learn more about your ad choices. Visit podcastchoices.com/adchoices

Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture. Why One Time Training Kills Growth When training is an event, your practice stays stuck in reaction mode. You only coach after mistakes, complaints, or resignations. By then, you’re cleaning up fires instead of building people. Here’s the pattern that plays out in most practices. A new hire gets paired with your “strongest” team member. That leader is already buried in their own workload, so they show shortcuts instead of deep explanations. The new person picks up just enough to stay afloat. Everyone assumes the job is done. But orthodontic practices don’t stay still. Systems change. Software updates. Patient expectations rise. Insurance rules shift. If your team never gets space and structure for continuous learning, they’ll keep doing what they’ve always done. Even when you need something completely different. The emotional toll is real too. Without clear expectations for days 30, 60, and 90, a new hire never knows if they’re winning. They catch feedback only when something breaks. They sense the doctor’s frustration but not the reason. That builds anxiety fast. High performers burn out because they’re constantly training others on the fly. Low performers coast because nobody defined what success actually looks like. Patient experience becomes a coin flip. One family gets a red carpet welcome. The next one gets a rushed check-in from someone who can’t answer basic questions. That’s how training problems quietly become culture problems. Then turnover problems. Then growth hits a ceiling. The Shift — Training As Intentional Culture Flip the switch with one decision. Training isn’t something you check off. It’s something you build into how your practice breathes every single day. Stop playing defense. Start playing offense. Instead of coaching around fires, set a rhythm. Define what someone should know and do at 30, 60, and 90 days. Block time for one on ones, coaching, and questions. Make it clear that learning isn’t just for new hires. It’s for everyone, all the time. This doesn’t require a massive time commitment. Everyone has the same hours in a day. The difference is what leaders choose to prioritize. A 15-minute check-in each week with a key team member can prevent dozens of hours of upset patients, staff gossip, and repeated mistakes. When training becomes your culture, you stop expecting people to just know. You start expecting them to grow. Design Training For Real Humans Here’s another trap. The assumption that everyone learns the same way. Shadowing is valuable. It’s not enough on its own. Some people need hands-on practice with guidance. Others need to talk it through and ask questions. Others need written steps they can review later. When training is generic and rushed, it drains both trainer and trainee. Neither one walks into the next session excited. Mix observation with hands-on work. Break complex processes into smaller wins and celebrate progress along the way. Make room for questions and curiosity, not just lectures. Draw a parallel to continuing education for doctors. Clinicians don’t take one course early in their career and call it done. They keep learning because standards of care change. Your team needs the same commitment. Front Desk staff, Clinical Assistants, and Treatment Coordinators need ongoing growth to stay aligned with what patients expect today, not five years ago. When your entire team is engaged in learning, the practice feels alive. People aren’t just clocking in. They’re getting better. One Role, One Story, Real Transformation Redefining a single role can transform both a person and your whole practice. Picture this. A Front Desk team member has been parked in a corner with an unspoken message: just sit there, answer phones, check people in. Her title reflects it. Her daily experience reflects it. Over time, she internalized the message and operated at that level. Instead of replacing her, reframe the role. Change her title to something like “Patient Satisfaction Specialist” or “First Impression Expert.” Train her on how to stand and greet, how to introduce herself by name, how to guide families through your lobby, and how to create warm, personal phone calls. The shift was immediate. She owned the lobby experience. Patients got greeted with eye contact and genuine care. New callers heard enthusiasm. The Front Desk stopped being a transactional checkpoint. It became a hospitality station that set the tone for everything else. Better greetings and more thoughtful calls helped with retention and reviews. Clinical teams faced less friction because patients already felt cared for before sitting in the chair. Every role in your practice can be a growth lever if you define its purpose and train to that purpose. When people understand the why behind their tasks, accountability stops feeling like punishment. It becomes a badge of pride. Watch how this plays out in daily moments. A team member notices a parent looks cold and offers a blanket without being asked. An assistant remembers a song a patient mentioned and queues it up next visit. A coordinator recognizes a nervous family and slows down to address their real fears. These aren’t random kindnesses. They’re the natural outcome of people who understand their role in the patient journey and feel empowered to act. The Cadence That Works You don’t need a complex training program to make this happen. You need something structured and simple. The heartbeat of this is one on ones. Team huddles matter. Staff meetings are valuable. But nothing replaces looking someone in the eye and talking directly about their experience, their goals, and their growth. Schedule a 15-minute weekly check-in. Ask what’s going well, where they’re struggling, and what support they need. Because this rhythm stays consistent, those conversations feel safe. They signal investment, not trouble. Add a 30-minute monthly development conversation. Review what happened over the past few weeks. Connect performance to specific behaviors and decisions. Talk through real cases, what worked, what could shift next time. Let them use you as a sounding board to brainstorm. Step into a 60-minute quarterly growth conversation. Widen the lens. Discuss personal goals, where they want to grow, and how that connects to where the practice is heading. Treat these as pivot points, moments to reset focus and clarify the next cycle. Start every meeting with what’s working. Make team members feel seen and valued before you talk about gaps. That shift alone primes the conversation for openness and kills the fear that a one on one means they’re “in trouble.” Over time, your team will look forward to these meetings because they feel like real investment. Your 90-Day Action Plan You don’t need to be perfect to start. You need consistency. First, audit how training actually happens right now. Where do new hires get information? Who do they shadow? When do you check-in after week one or two? Where do issues usually surface, front desk or clinic or consultations? Don’t judge. Just observe. The goal is to see the gap between what you intend and what your team actually experiences. Second, pick one role. Maybe it’s the Front Desk. Maybe it’s a Clinical Assistant or Treatment Coordinator. Pick the area where confusion or turnover has been most obvious. For that role, write down what you expect someone to know and do at 30, 60, and 90 days. Keep it simple and rooted in reality, communication, patient experience, and key responsibilities. Third, put a cadence on the calendar. Schedule a 15 minute weekly check-in and a 30-minute monthly conversation for the next three months. Decide right now that you’ll start each meeting by asking what’s going well. That one habit changes the tone more than anything else. Listen closely during those conversations. Where does this person feel unclear, undervalued, or underused? What part of their role do they love? Where do they feel least confident? Invite them to share ideas for improving patient experience or efficiency in their area. Then empower them to run one small experiment. Maybe it’s a new greeting script. Maybe it’s a comfort station with blankets and stress toys for anxious families. Maybe it’s better follow-up on pending treatment plans. Define what success looks like together and decide how you’ll measure it. At day 90, step back and compare. How is this person performing now? How has their confidence shifted? What’s the impact on patients or the rest of your team? Use those insights to refine the cadence and roll it out to the next role. The Practice You Build Training problems aren’t solved by one more manual or a longer orientation. They’re solved when training becomes a living part of how your practice operates. When you move from one time training to ongoing coaching, everything shifts. Team members feel valued instead of disposable. Expectations are crystal clear instead of vague. Accountability feels like empowerment instead of punishment. Patients feel the difference the moment they walk through your door. They see it in a genuine greeting. They hear it in a caring voice. They feel it when someone remembers their name or anticipates what they need. As your team grows, your practice grows. Turnover drops. Reviews climb. Your days stop feeling like fire drills and start feeling like purposeful, predictable progress. You don’t need a perfect system. You only need to decide that training is no longer a box to check. Choose one role. Set a simple cadence. Have the conversations. Let continuous coaching become the heartbeat of your culture. Start this week. Free Growth Session The post 10 Training Mistakes Ruining Your Orthodontic Practice appeared first on HIP Creative.

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Check out the full episode: https://lewishowes.com/podcast/e-brendon-burchard-high-performance-habits/From identifying and leveraging your unique skills to creating multiple streams of income, Burchard provides a roadmap to financial abundance. With a focus on mindset, productivity, and strategic planning, he empowers listeners to break free from limiting beliefs and tap into their full earning capacity. This episode serves as a catalyst for listeners to take control of their financial future, unlock their entrepreneurial spirit, and create a life of abundance.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

298: How to Scale Your Business Without Diluting Your Brand Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on more clients, more team members, and more opportunities. Because scaling should amplify your brand — not dilute it. Topics Mentioned: Brand Control and Defense Brand Alignment Brand Guardrails Consistency Builds Trust Key Thoughts:  Clarity Becomes More Critical As You Scale Weaknesses in brand clarity become louder and more obvious as you scale. Create a documented, teachable brand identity. Your offer, audience, client experience, and brand promise should be crystal clear and written. Systems Are Your Brand's Best Defense Systems replicate your standards when you are not in the room. Use SOPs and checklists to stay consistent. Systems create freedom. Delegate the Work, Not the Brand Identity Team members and outsourced partners need guardrails. Define what is flexible and what is non-negotiable.   Consistency Builds Trust Faster Than Marketing Every touchpoint communicates something about your brand. Consistency creates trust, referrals and brand recognition. Inconsistency kills scaling efforts.   Your Team Must Become Brand Stewards Team training should include philosophy. Teams should connect the dots to the "why". Teams that understand the "why" will protect the brand without micromanagement.   Protect the Vision As You Grow Many businesses forget to scale vision leading to scattered offers and brand drift. Scaling requires strategic "no's". Avoid expanding so wide that you lose focus.     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

Have you ever felt like you're doing meaningful work… yet something inside you knows you're not fully aligned with what you're truly meant to do? Do you sense you have a message, a lesson, or a lived experience that could help others—but you're unsure how to shape it, communicate it, or even recognize its value?What if the story you're already living is the key to your next level of clarity, influence, and impact?In this episode, we sit down with Bill Blankschaen, founder and Chief Story Architect of StoryBuilders—a company devoted to telling stories that make the world a better place by helping leaders turn their ideas into compelling books and learning experiences that multiply their impact, influence, and income.Bill's journey—from Christian school founder and pastor, to stepping into the unknown with six kids and no guaranteed income, to becoming a trusted guide for bestselling authors, entrepreneurs, and thought leaders—reveals the power of knowing your story and telling it well. Through candid reflections on calling, clarity, identity, faith, family leadership, and the “normalcy trap,” Bill shows why most people underestimate the value of their lived experiences—and how storytelling can unlock purpose at home, at work, and in your mission.Whether you're an entrepreneur, parent, mentor, or creator, this episode will help you think differently about who you are, what you've lived, and how your story can change others' lives.Quotes:“Clarity just eliminates friction and draws people to you that you want to be drawn to you. You have to have that clarity before you can expand that influence.”“Your story is about you, but your story isn't for you. You are there to serve someone—your story is there to serve a purpose.”“The battle belongs to God, not to you. Sometimes you need to let go and let Him fight it.”Actionable TakeawaysBreak the “normalcy trap” by naming the value in your own story.Write down three life experiences you've dismissed as “normal,” and ask: How could this help someone who's 5–10 years behind me? This exercise reveals hidden insights you've been overlooking.Clarify your identity before your message.Using Bill's principle that clarity precedes influence, take 10 minutes to answer: Who am I really called to be? Who is my story for—and who is it not for? Identity drives communication, leadership, and purpose.Define the story your family or team is living in right now.Ask yourself: What story am I unconsciously telling at home or at work? Is it an intentional narrative or an accidental one? Pick one tradition, phrase, or practice to reinforce the culture you want to build.Turn one life lesson into a teachable framework.Choose a challenge you've overcome, then outline the three steps someone else could follow. This becomes the foundation for a book chapter, workshop, keynote, or coaching process.Practice surrender by identifying what you're gripping too tightly.Bill shared how breakthrough came when he released control and allowed God to lead. Reflect on one area—business, family, or personal identity—where you need to loosen your grip and allow clarity, peace, or guidance to emerge.ConclusionThis conversation is a powerful reminder that your story is one of your greatest assets—personally, professionally, and spiritually. When you gain clarity about who you are and what your experiences mean, you unlock influence, purpose, and direction.Bill challenges us to stop overlooking the value in our own lives and start telling our stories with intention. Your experiences aren't accidental—they're assignments. And when you share them with clarity and courage, you create impact far beyond yourself.Breakthrough begins when you decide to own your story.

Experienced or new - this will guide your decision-making and growth as a coach / business owner. This week's topics:1. What is your identity as a coach? 13:012. Is it who YOU are, or someone else? 23:163. Identity isn't limited by experience 29:054. Your specific version of success 41:13AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Its a light news week, as its Thanksgiving here in the USA - so Kevin and Sam are doing the social media trend of - 10 Games to Know Me! Better late than never, right?Support Us on Patreon: https://www.patreon.com/SaveTheGameMediaFollow Us:STGM: https://bsky.app/profile/savethegamemedia.bsky.socialKevin: https://bsky.app/profile/themuff1nmon.bsky.socialSam: https://bsky.app/profile/samheaney.bsky.socialJoin our Discord: https://discord.gg/89rMmfzmqwSupport our Extra Life: https://www.extra-life.org/participant/SaveTheGameMediaAll music created by the amazing Purple Monkey: https://linktr.ee/pme.jib#Gaming #VideoGames #10GamesToKnowMe #Podcast #Xbox #PlayStation

Javier del Pino conversa con Rafael Yuste, director del Centro de Neurotecnología de la Universidad de Columbia (Nueva York), y autor del libro: "Neuroderechos. Un viaje hacia la protección de lo que nos hace humanos" (editorial Paidós)

We are starting a series of studies on the traditions of men versus the word of God. In these studies, we will examine what many of these major religions teach and compare it to word of God. In this episode we will: Define important terms used in the religious world today Consider examples of traditions in the Bible and see if they are acceptable to God Look at general traditions of men in religions today Examine the Lord's church that we read about in the Bible biblequestions.org

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.   The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."   It's that people are no longer buying information.   They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.   If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.   Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.   Time Stamps:   (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ----------

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

You have an ideology whether you know it or not. Not political. We're not going there. I'm talking about your personal rulebook. The boundaries you set. The values you stand for. Who you actually are when nobody's watching. If you haven't decided who you are, the world will decide for you. They'll tell you who you're going to be and that's how you'll get treated. I created something years ago called a Who I Am document. It's my operating manual. My personal constitution. It establishes what I believe and serves as my foundation for growth and change. Featured Story A client went political in the first 30 seconds of our group coaching call. What's a guy to do when that happens? I let it go for about 30 seconds then closed it off. But by the end of the call, something became clear. She's so stuck in who she thinks she is that she won't listen to anybody else. I don't understand that concept. I know who I am. I have my own values. But I'm open to just about anything. You have a better way to lose weight than mine? I'm not going to defend my way. I'll listen and take yours if it works better. That's the difference between knowing who you are and being stuck in who you think you are. Important Points If you don't decide who you are, the world decides for you and that determines how you get treated every single day. Your personal ideology is your rulebook for life including how you see yourself, how you respond to situations, and who you hang out with. Writing a Who I Am document forces you to be honest about who you really are, not who you think you are or want to be. Memorable Quotes "If you haven't decided what you're all about, then everybody else is just going to decide what you're all about and that's how you're going to get treated." "You hang out with somebody that doesn't share your values? You're compromising. You're now becoming them." "You can't be a grown ass adult if you don't know who you are, can you?" Scott's Three-Step Approach Document who you really are by writing down how you see yourself, how others see you, and how you'd like to be seen. Define your non-negotiables including the values people must share to be in your life and how you respond in different situations. Track yourself daily to discover who you really are versus who you think you are because the answers will surprise you. Chapter Notes 1:05 - Personal ideology: it's about you not politics 1:56 - Do you really know who you are? 3:04 - Ideology defined: what you stand for in the world 4:05 - Creating my Who I Am document years ago 5:03 - Three questions that reveal everything about you 7:12 - Who you hang out with defines who you become 8:43 - Daily awareness diary tracks the real you Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: @heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://DailyBoostPodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to break free from program fatigue and culture initiatives that fizzle out fast? Nikki sits down with Heather Haas, CEO of Advisa, as she shares why so many culture efforts flop and how HR professionals can finally make the shift from being stuck in a silo to leading true transformation. They dive into the game-changing A.T.L.A.S. framework. Think executive activation, trust, leadership development, people data, and killer systems all designed to drive results and get your team rowing in the same direction. If you're an HR leader who's done with the fluff and ready for a proven system that sticks, this convo is your new playbook

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

The treatment for locally advanced rectal cancer has undergone numerous changes and is now used routinely in clinical practice. Please join us in a thorough discussion of current evidence and ongoing research of total neoadjuvant therapy in locally advanced rectal cancer with leaders in the field including Drs J. Joshua Smith, Julio Garcia-Aguilar, Emmanouil Fokas, and Benjamin Schlechter Hosts:  ·      Dr. Janet Alvarez - General Surgery Resident at New York Medical College/Metropolitan Hospital Center ·      Dr. Wini Zambare – General Surgery Resident at Weill Cornell Medical Center/New York Presbyterian ·      Dr. Phil Bauer, Graduating Colorectal Surgical Oncology Fellow at Memorial Sloan Kettering Cancer Center  ·      Dr. J. Joshua Smith MD, PhD, Chair, Department of Colon and Rectal Surgery at MD Anderson Cancer Center Guests: 1.     Julio Garcia-Aguilar, MD, PhD Benno C. Schmidt Chair in Surgical Oncology Chief, Colorectal Service, Department of Surgery Director, Colorectal Cancer Research Center, Memorial Sloan Kettering Cancer Center Professor of Surgery, Weill Cornell Medical College 2.     Benjamin Schlechter, MD Senior Physician in the Gastrointestinal Cancer Center at the Dana-Farber Cancer Institute Assistant Professor of Medicine, Medicine, Harvard Medical School 3.     Emmanouil Fokas, MD, DPhil Professor and Chairman | Department of Radiation Oncology, Cyberknife and Radiotherapy | Faculty of Medicine, University Hospital Cologne Learning objectives:  ·      Define locally advanced rectal cancer (LARC) and describe the clinical staging that qualifies patients for total neoadjuvant therapy (TNT). ·      Explain the rationale for transitioning from traditional chemoradiotherapy (CRT) plus surgery to total neoadjuvant therapy in rectal cancer management. ·      Compare the designs, treatment regimens, and long-term outcomes of major TNT trials including RAPIDO, PRODIGE-23, OPRA, and CAO/ARO/AIO-12/16. ·      Evaluate organ preservation strategies—such as the watch-and-wait approach—after TNT and identify which patients are appropriate candidates based on clinical or near-complete response. ·       Summarize emerging research directions including: ·      Integration of circulating tumor DNA (ctDNA) in surveillance and response prediction. ·      The role of immunotherapy in mismatch repair proficient (MSS) and deficient (dMMR) tumors. References:  1.     Garcia-Aguilar, J. et al. Organ Preservation in Patients With Rectal Adenocarcinoma Treated With Total Neoadjuvant Therapy. JCO 40, 2546–2556 (2022). https://pubmed.ncbi.nlm.nih.gov/35483010/ 2.     Verheij, F. S. et al.Long-Term Results of Organ Preservation in Patients With Rectal Adenocarcinoma Treated With Total Neoadjuvant Therapy: The Randomized Phase II OPRA Trial. JCO 42, 500–506 (2024). https://pubmed.ncbi.nlm.nih.gov/37883738/ 3.     Fokas, E. et al. Randomized Phase II Trial of Chemoradiotherapy Plus Induction or Consolidation Chemotherapy as Total Neoadjuvant Therapy for Locally Advanced Rectal Cancer: CAO/ARO/AIO-12. JCO 37, 3212–3222 (2019). https://pubmed.ncbi.nlm.nih.gov/31150315/ 4.     Fokas, E. et al. Chemoradiotherapy Plus Induction or Consolidation Chemotherapy as Total Neoadjuvant Therapy for Patients With Locally Advanced Rectal Cancer: Long-term Results of the CAO/ARO/AIO-12 Randomized Clinical Trial. JAMA Oncol 8, e215445–e215445 (2022). https://pubmed.ncbi.nlm.nih.gov/34792531/ 5.     Williams H*, Fokas E*, et al. Survival among patients treated with total mesorectal excision or selective watch-and-wait after total neoadjuvant therapy: a pooled analysis of the CAO/ARO/AIO-12 and OPRA randomized phase II trials. Ann Oncol 2025 May;36(5):543-547. https://pubmed.ncbi.nlm.nih.gov/39848335/ 6.     Gani, C. et al. Organ preservation after total neoadjuvant therapy for locally advanced rectal cancer (CAO/ARO/AIO-16): an open-label, multicentre, single-arm, phase 2 trial. The Lancet Gastroenterology & Hepatology 10, 562–572 (2025). https://pubmed.ncbi.nlm.nih.gov/40347958/  Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more.   If you liked this episode, check out our recent episodes here: https://behindtheknife.org/listen Behind the Knife Premium: General Surgery Oral Board Review Course: https://behindtheknife.org/premium/general-surgery-oral-board-review Trauma Surgery Video Atlas: https://behindtheknife.org/premium/trauma-surgery-video-atlas Dominate Surgery: A High-Yield Guide to Your Surgery Clerkship: https://behindtheknife.org/premium/dominate-surgery-a-high-yield-guide-to-your-surgery-clerkship Dominate Surgery for APPs: A High-Yield Guide to Your Surgery Rotation: https://behindtheknife.org/premium/dominate-surgery-for-apps-a-high-yield-guide-to-your-surgery-rotation Vascular Surgery Oral Board Review Course: https://behindtheknife.org/premium/vascular-surgery-oral-board-audio-review Colorectal Surgery Oral Board Review Course: https://behindtheknife.org/premium/colorectal-surgery-oral-board-audio-review Surgical Oncology Oral Board Review Course: https://behindtheknife.org/premium/surgical-oncology-oral-board-audio-review Cardiothoracic Oral Board Review Course: https://behindtheknife.org/premium/cardiothoracic-surgery-oral-board-audio-review Download our App: Apple App Store: https://apps.apple.com/us/app/behind-the-knife/id1672420049 Android/Google Play: https://play.google.com/store/apps/details?id=com.btk.app&hl=en_US