Podcasts about define

You ever feel like your phone owns YOU? Every ding and light-up screen yanking you around like a dog on a leash? The "urgent" text that could've waited. The random notification breaking your focus. The email that suddenly derails your morning. Let's be real. You're not "staying connected." You're being controlled. And it's costing you your focus. Your energy. Your relationships. YOUR GOALS. What I learned very quickly in my professional career – if you don't manage how people get access to you, they will control you. And when you're "ON" 24/7? That's not commitment – that's chaos! That's why in this week's 5-Minute Drill on the Coming Up Clutch with J.R.™ show, I share the exact 3-play strategy I use to… Protect your boundaries without losing results Minimize distractions, so you can maximize your momentum Put your phone (and the people who abuse your availability) back in their place In this episode, you'll hear: Why constantly being "ON" 24/7 is usually a symptom of a poor or non-existent communication strategy. How Nehemiah's focus while rebuilding Jerusalem's wall offers a biblical blueprint for resisting constant digital distractions. A 3-play strategy to manage your phone use and protect your focus. Two tactics to weaken the habit loop and reduce impulse checking your phone. How to use the Eisenhower Matrix to filter true priorities from false emergencies. Practical steps to create a communication strategy so you can  protect your boundaries and define urgency on your terms. Key Quotes "If what is asking to get your attention is not urgent or important, it can wait." - J.R. "Your phone and its apps aren't bad. Your management of them is." - J.R. "Define urgent and important on your terms." - J.R. Connect with J.R.  Facebook: https://www.facebook.com/jamesJRreid  Instagram: https://www.instagram.com/jamesjrreid/  LinkedIn: https://www.linkedin.com/in/jamesjrreid/  Twitter: https://twitter.com/jamesJRreid Website: jamesreid.com Check out The Clutch Club™️: jamesreid.com/club (For Men Only) Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode of Building the Premier Accounting firm, host Roger Knecht discusses building a premier accounting firm with guest Lahari Neelapareddy, founder of Tax Hero and LN Accounting Advisors. They cover Lahari's journey from public accounting to specializing in e-commerce and consumer packaged goods, emphasizing the value of niche marketing and advisory services over traditional compliance work. Lahari shares insights on sustainable growth, avoiding burnout, and the importance of continuous learning for accounting professionals. In This Episode: 00:00 Introduction and Guest Spotlight 01:43 From CPA to Entrepreneur 03:13 Starting an Accounting Firm 07:14 Small Business Accounting Challenges 08:52 Evolving Service Offerings and Specialization 12:33 Niche Marketing and Tax Hero 17:32 CFO and Advisory Services 20:24 Defining CFO Advisory Value 26:15 Client Relationships and Pricing 29:58 Lessons Learned: Sustainability Over Growth 33:23 Closing Thoughts and Resources Key Takeaways: Specialize in a niche industry to enhance marketing and scalability, as Lahari did with e-commerce and CPG brands. Prioritize value-added services like CFO and advisory over compliance work to increase client retention and pricing. Define clear service packages and scope of work to manage client expectations and minimize scope creep. Focus on sustainable growth, emphasizing efficiency and maintaining passion to avoid burnout, rather than solely chasing rapid revenue. Continuously Learn through podcasts, mastermind groups, and peer interactions to stay updated and avoid reinventing processes. Featured Quotes: "I didn't think I would start an accounting firm. Because when I thought of people that owned accounting firm, I only thought tax, right? Like people that are CPAs that do tax returns at their desk. And the image is like very boring is the image that most people get, right?" - Lahari Neelapareddy. "I wanted to add value to my clients. I think that was always there. And the second thing was like, I wanted like a good work culture that I think is maybe still lacking in big four and the public accounting world, but definitely was lacking in the time that I was there." - Lahari Neelapareddy. "Sustainability over growth sometimes, right? Because growth will come automatically, but you need to make sure that you don't lose that passion and that you're sustaining it." - Lahari Neelapareddy. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: I'd love to offer two resources to your audience. First, a free discovery call—whether you're an e-commerce business wanting to simplify sales tax or an accountant interested in partnering with us, you can book a time with me at https://taxhero.net/contact/#demo Second, you can download our up-to-date Economic Nexus Chart, a quick guide to understanding sales tax nexus across the US, at https://taxhero.net/blog/economic-nexus/#download For more information related to Lahari consider the following: TaxHero: https://taxhero.net/, and LN Accounting: https://www.lnaccountingadvisor.com/ Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve.  This is a webinar you don't want to miss.  Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area.  This is a must-see presentation so get ready to take some great notes.   In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.  Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals, check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777  

The Christmas Tree Lot, the Steak, and Why the Hard Part Is What Makes It Worth It In this episode, Doc Danny Matta shares a story about a Christmas tree lot in Columbus, Georgia, the best steak he's ever eaten, and how hard work—and the struggle that comes with it—makes success and reward deeply meaningful. He connects that experience to clinic ownership, growth, and why building a successful cash practice is supposed to be hard. Quick Ask If this episode helps you reframe the hard parts of business, share it with another clinician who's grinding through a tough season—and tag @dannymattaPT so he can reshare it. Episode Summary Documentation pain: The #1 complaint on satisfaction surveys is clinicians hating to write notes. Clair AI scribe: Clair has been trained specifically for PTs to write high-quality notes, like a meticulous student in the corner capturing everything. Time freedom: Using Clair allows clinicians to reclaim hours of documentation time and spend it with family, hobbies, or simply resting. Danny's background: Staff PT, active duty military PT, cash practice founder, seller, and founder of PT Biz, helping 1,000+ clinicians build cash practices. The Christmas tree lot job: As a teenager in Columbus, GA, Danny and his brother took a sketchy, hard manual-labor job at a Christmas tree lot near Fort Benning. Uncertain payoff: The owner warned them they'd only get paid if they worked hard—and not until the end of the season. Hard work in the cold: Long days hauling trees, sawing, tying them to cars, all while smelling Texas Roadhouse across the street they couldn't yet afford. Finally getting paid: On the last day, the owner pulled out a wad of cash, paid them what he owed, and even gave them a bonus for working hard. The greatest steak ever: They walked across the street to Texas Roadhouse, ordered the most expensive steak, and it remains the best steak Danny's ever had—because of what it represented. Meaning through struggle: The steak wasn't special because of the restaurant; it was special because of the work it took to earn it. Business parallel: The hard parts of clinic ownership—slow growth, cash stress, buildouts, staffing—are what make the wins meaningful. Normalizing struggle: Building a successful clinic that changes your life and your family's life should not be easy. Celebrate wins: Most entrepreneurs power past achievements without celebrating; Danny argues you need to mark the "steak moments." Reframing frustration: Instead of "Why is this so hard?" shift to "It's supposed to be hard—and that's why it will feel incredible when it works." Lessons & Takeaways Hard work makes reward meaningful: Wins feel better when they're earned through discomfort, sacrifice, and persistence. You need contrast: Without the "shitty stuff," victories don't stand out—you need struggle to appreciate success. Business is not meant to be easy: A clinic that creates time and financial freedom will demand hard things from you. Struggle is not a sign you're failing: It's a sign you're doing something significant and transformative. School and business are similar: Graduation and growth feel good precisely because the journey is challenging. Positive reinforcement matters: Celebrating wins keeps you moving through the next tough stretch. Mindset & Motivation Embrace the hard: Instead of resenting the grind, accept that it's the price of a different life. You're not broken: Being tired, stretched, and challenged doesn't mean you picked the wrong path. Remember what's at stake: A successful clinic can change your family's finances, your time, and your identity. Reframe the question: Move from "Why is this so hard?" to "Who am I becoming because I'm doing hard things?" Use the steak moment: Have a tangible reward in mind—your version of Texas Roadhouse—to look forward to after big milestones. Pro Tips for Clinic Owners Automate documentation: Use Clair to remove hours of note writing and free up time for life outside the clinic. Define your "steak": Choose a specific reward (trip, dinner, purchase) you'll give yourself after a big business milestone. Track your wins: Keep a running list of milestones reached so you can look back and see your progress. Expect friction: When something feels hard, remind yourself: "This is exactly what I signed up for." Build celebration into your plan: Schedule a pause to celebrate when you hit revenue, hire, or space goals. Notable Quotes "If you don't have the shitty stuff, then it doesn't feel very good whenever you get the good stuff." "Why would something that changes your life be easy?" "Anything meaningful—like a successful clinic—should be hard." "If you can just reframe from 'Why is this hard?' to 'This is supposed to be hard,' it changes everything." "The hard part is what makes the win feel like the greatest steak you've ever had." Action Items Identify one current "hard thing" in your business and consciously reframe it as part of what makes your future success meaningful. Pick a specific reward you'll give yourself when you hit your next major milestone. Write down three big wins you've already earned and how hard you worked for them. Consider trying Clair for a 7-day free trial to reclaim documentation time. Share this story with a spouse, partner, or friend so they understand why you're pushing through the hard season. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on how much money you need to replace, how many people you need to see, and the strategies to go from side hustle to full-time practice owner. Join here. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge MeetClair AI — Free 7-day trial for PTs About the Host: Doc Danny Matta — physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, scale, and sometimes sell their cash practices and is dedicated to helping PTs build businesses that create true time and financial freedom.

In this week's episode, I'm tackling the flip side of a happy, high-performing team, what to do when things are not going smoothly. Because after the recent episode titled “The Beautiful Chaos of Building a Team,” I received a flood of emails from salon owners struggling with people issues.So today, I'm breaking down the key elements that set your team up to succeed, and what to do when they don't. From defining the vision for your business, to recruiting for cultural fit, to onboarding properly, communicating clearly, and embracing change… this episode is all about the fundamentals of strong leadership in the salon industry. If you want a team that performs consistently, this one's for you.IN THIS EPISODE:[00:00] Welcome and listener shout-out[00:42] Why this topic matters — and the emails that prompted it[01:56] The big question: “How do I get people to do what I want?”[02:35] First question to ask: How did you set them up?[03:39] Point 1: Define your vision, culture, and systems[05:21] Point 2: Recruit for values and alignment[06:32] Point 3: Onboarding isn't handing over a manual[07:50] Point 4: Communication solves more than it causes[09:26] Point 5: Don't be afraid to manage performance[10:14] People who resist change — and what to do about them[12:57] Taking over an existing team = friction guaranteed[14:13] Addressing toxic behaviour head-on[17:17] Kaizen — why continuous improvement matters[18:13] Wrap-up — see you next week!Want MORE to help you GROW?

In today's conversation, I'm sitting down with Tyler Moore—better known as Tidy Dad—and this one genuinely surprised me in the best way. We went way beyond "clean your room" tactics and dove into how clutter quietly taxes our patience, steals our mornings, and robs us of presence with the people we love. Tyler breaks down simple, doable systems that turn chaos into calm—especially for us dads navigating careers, marriage, and raising kids.   We talk about the launch-pad front door setup that ends morning scrambles, the capsule wardrobe that eliminates decision fatigue, how to get your kids on board without battles or tears, and how to choose the right starting point so you build momentum instead of overwhelm. If you want more laughter, connection, and leadership at home—and fewer frantic searches for keys—this episode will hit you right where you need it.     Timeline Summary   [0:00] – Introduction [1:01] – Why "less mess = more presence" and how clutter taxes patience, marriage, and mornings. [3:10] – Tyler on why tidying starts with accepting that life will get messy—and how systems prevent spirals. [4:47] – The hidden cost of small daily stressors (like losing your keys) and why routines create mental clarity. [7:21] – The extremes of "perfectly tidy" vs. "messy house, happy family"… and where most dads actually fall. [17:05] – The front-door "launch pad": a simple system that ends the morning chaos for good. [18:24] – Tyler's game-changing capsule wardrobe that eliminates decision fatigue (and why kids notice). [26:30] – Why most big organizing projects fail—and how to start small by identifying the real pain point. [33:24] – How to get kids involved without tears by starting with low-stakes categories and giving them ownership. [47:09] – Lessons learned from the "bedroom switch meltdown" and communicating as a couple before changing systems. [51:52] – Why intentional living beats comparison, and how to define "just enough" for your family.     Five Key Takeaways   Clutter steals more than space — it steals presence. Small daily frustrations compound into bigger emotional and relational consequences. Systems beat motivation. Creating "launch pads," routines, and predictable spots for essentials protects your mornings and your mindset. Start tiny, not huge. The big whole-house overhauls usually fail; momentum comes from solving one specific pain point at a time. Kids thrive when they're part of the process. Beginning with low-stakes categories (like socks or pajamas) builds confidence, ownership, and calm. Define "just enough" for your family. You don't need the fanciest home or the most stuff—intentional choices create more freedom, clarity, and connection.       Links & Resources Tyler Moore (Tidy Dad) on Instagram: https://www.instagram.com/tidydad Tidy Times Newsletter (Substack): https://tidydad.substack.com Tidy Tidbits Podcast: Search Tidy Tidbits wherever you listen to podcasts Dad Edge Show Notes: https://thedadedge.com/1408 Dad Edge Business Boardroom: https://thedadedge.com/mastermind     Closing Remark   If this conversation gave you practical ways to reclaim presence, connection, and calm inside your home, do me a favor—rate, follow, and leave a quick review. And share this one with another dad who could use a boost in simplifying his life and leading more intentionally. You guys are the best.

Gerontologist Michael Pessman discusses his article, "Why what you do in midlife matters most." Michael explains why the ages of 45-55 are a critical window and final opportunity to build healthy habits that profoundly impact future aging. He highlights new research on "super-agers" and the power of strength training (reducing early death risk by up to 20 percent), the importance of community, and the proven benefits of a Mediterranean diet. Michael also explores the crucial role of a positive mindset toward aging and the concept of "gerodiversity," reminding us that aging well is not a one-size-fits-all journey. Learn how intentional changes in midlife can lead to a longer, healthier, and more connected life. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise, and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended

All content from the Sons of UCF is brought to you by the law office of Werner, Hoffman, Greig & Garcia. With a combined 70+ years of legal experience, WHG specialize in personal injury, workers comp, veteran disability, and SSI/SSDI cases. For more information, contact them at wernerhoffman.com, or call 1-800-320-HELP. Adam Eaton and Brian Peterson bring you a new Sons Today where they put a bow on the loss at BYU, and the 2025 season. But, they look ahead to the next 45 days for the Knights, a period of time that will heavily impact the future. #ucf #ucfknights #ucffootball #big12 #big12football Learn more about your ad choices. Visit podcastchoices.com/adchoices

Adaptability is fast becoming the defining skill of modern leadership. Andrew Hill, senior business writer at the Financial Times, unpacks how leaders can stay agile, clear, and effective amid political shifts, AI disruption, and rising uncertainty.Guest: Andrew Hill, Financial Times

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Check out the full episode: https://lewishowes.com/podcast/e-brendon-burchard-high-performance-habits/From identifying and leveraging your unique skills to creating multiple streams of income, Burchard provides a roadmap to financial abundance. With a focus on mindset, productivity, and strategic planning, he empowers listeners to break free from limiting beliefs and tap into their full earning capacity. This episode serves as a catalyst for listeners to take control of their financial future, unlock their entrepreneurial spirit, and create a life of abundance.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

298: How to Scale Your Business Without Diluting Your Brand Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on more clients, more team members, and more opportunities. Because scaling should amplify your brand — not dilute it. Topics Mentioned: Brand Control and Defense Brand Alignment Brand Guardrails Consistency Builds Trust Key Thoughts:  Clarity Becomes More Critical As You Scale Weaknesses in brand clarity become louder and more obvious as you scale. Create a documented, teachable brand identity. Your offer, audience, client experience, and brand promise should be crystal clear and written. Systems Are Your Brand's Best Defense Systems replicate your standards when you are not in the room. Use SOPs and checklists to stay consistent. Systems create freedom. Delegate the Work, Not the Brand Identity Team members and outsourced partners need guardrails. Define what is flexible and what is non-negotiable.   Consistency Builds Trust Faster Than Marketing Every touchpoint communicates something about your brand. Consistency creates trust, referrals and brand recognition. Inconsistency kills scaling efforts.   Your Team Must Become Brand Stewards Team training should include philosophy. Teams should connect the dots to the "why". Teams that understand the "why" will protect the brand without micromanagement.   Protect the Vision As You Grow Many businesses forget to scale vision leading to scattered offers and brand drift. Scaling requires strategic "no's". Avoid expanding so wide that you lose focus.     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

Have you ever felt like you're doing meaningful work… yet something inside you knows you're not fully aligned with what you're truly meant to do? Do you sense you have a message, a lesson, or a lived experience that could help others—but you're unsure how to shape it, communicate it, or even recognize its value?What if the story you're already living is the key to your next level of clarity, influence, and impact?In this episode, we sit down with Bill Blankschaen, founder and Chief Story Architect of StoryBuilders—a company devoted to telling stories that make the world a better place by helping leaders turn their ideas into compelling books and learning experiences that multiply their impact, influence, and income.Bill's journey—from Christian school founder and pastor, to stepping into the unknown with six kids and no guaranteed income, to becoming a trusted guide for bestselling authors, entrepreneurs, and thought leaders—reveals the power of knowing your story and telling it well. Through candid reflections on calling, clarity, identity, faith, family leadership, and the “normalcy trap,” Bill shows why most people underestimate the value of their lived experiences—and how storytelling can unlock purpose at home, at work, and in your mission.Whether you're an entrepreneur, parent, mentor, or creator, this episode will help you think differently about who you are, what you've lived, and how your story can change others' lives.Quotes:“Clarity just eliminates friction and draws people to you that you want to be drawn to you. You have to have that clarity before you can expand that influence.”“Your story is about you, but your story isn't for you. You are there to serve someone—your story is there to serve a purpose.”“The battle belongs to God, not to you. Sometimes you need to let go and let Him fight it.”Actionable TakeawaysBreak the “normalcy trap” by naming the value in your own story.Write down three life experiences you've dismissed as “normal,” and ask: How could this help someone who's 5–10 years behind me? This exercise reveals hidden insights you've been overlooking.Clarify your identity before your message.Using Bill's principle that clarity precedes influence, take 10 minutes to answer: Who am I really called to be? Who is my story for—and who is it not for? Identity drives communication, leadership, and purpose.Define the story your family or team is living in right now.Ask yourself: What story am I unconsciously telling at home or at work? Is it an intentional narrative or an accidental one? Pick one tradition, phrase, or practice to reinforce the culture you want to build.Turn one life lesson into a teachable framework.Choose a challenge you've overcome, then outline the three steps someone else could follow. This becomes the foundation for a book chapter, workshop, keynote, or coaching process.Practice surrender by identifying what you're gripping too tightly.Bill shared how breakthrough came when he released control and allowed God to lead. Reflect on one area—business, family, or personal identity—where you need to loosen your grip and allow clarity, peace, or guidance to emerge.ConclusionThis conversation is a powerful reminder that your story is one of your greatest assets—personally, professionally, and spiritually. When you gain clarity about who you are and what your experiences mean, you unlock influence, purpose, and direction.Bill challenges us to stop overlooking the value in our own lives and start telling our stories with intention. Your experiences aren't accidental—they're assignments. And when you share them with clarity and courage, you create impact far beyond yourself.Breakthrough begins when you decide to own your story.

Experienced or new - this will guide your decision-making and growth as a coach / business owner. This week's topics:1. What is your identity as a coach? 13:012. Is it who YOU are, or someone else? 23:163. Identity isn't limited by experience 29:054. Your specific version of success 41:13AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

30 DE NOVEMBRO - DOMINGORef.: Neemias 6.3, 2 Coríntios 8.11, Jó 19.23-29, 2 Timóteo 4.7

Its a light news week, as its Thanksgiving here in the USA - so Kevin and Sam are doing the social media trend of - 10 Games to Know Me! Better late than never, right?Support Us on Patreon: https://www.patreon.com/SaveTheGameMediaFollow Us:STGM: https://bsky.app/profile/savethegamemedia.bsky.socialKevin: https://bsky.app/profile/themuff1nmon.bsky.socialSam: https://bsky.app/profile/samheaney.bsky.socialJoin our Discord: https://discord.gg/89rMmfzmqwSupport our Extra Life: https://www.extra-life.org/participant/SaveTheGameMediaAll music created by the amazing Purple Monkey: https://linktr.ee/pme.jib#Gaming #VideoGames #10GamesToKnowMe #Podcast #Xbox #PlayStation

Javier del Pino conversa con Rafael Yuste, director del Centro de Neurotecnología de la Universidad de Columbia (Nueva York), y autor del libro: "Neuroderechos. Un viaje hacia la protección de lo que nos hace humanos" (editorial Paidós)

We are starting a series of studies on the traditions of men versus the word of God. In these studies, we will examine what many of these major religions teach and compare it to word of God. In this episode we will: Define important terms used in the religious world today Consider examples of traditions in the Bible and see if they are acceptable to God Look at general traditions of men in religions today Examine the Lord's church that we read about in the Bible biblequestions.org

 If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it.   The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated."   It's that people are no longer buying information.   They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the same weight today.   If you want to be relevant in 2026, you need to understand the deeper shift that's happening underneath the tactics — the cultural shift shaping how people choose mentors, how they commit to transformation, and who they trust with their future.   Today, I'm going to walk you through the 10 coaching industry trends that we think will define the next year — and exactly what to do about them now.   Time Stamps:   (0:20) The Future of Online Fitness Coaching (3:26) DM Us For More Information (4:02) #1: Rise of The Hybrid Coach (5:20) #2: Niche Depth > Niche Category (6:54) #3: Coaches Are Becoming Media Personalities (8:36) #4: AI Becomes Invisible (10:03) #5: Identity and Behavior Coaching Goes Mainstream (11:00) #6: Lifestyle Optimization (11:50) #7: Death To $200 A Month Coach (13:28) #8: Community and Belonging (13:49) #9: Immersive Experiences (15:13) #10: Coaches Who Can Speak Win ----------

PDA - Este domingo con el clásico entre Nacional y Peñarol se define el Campeonato Uruguayo by En Perspectiva

Did you ever think Christianity is not a theology, a morality, a worldview, a set of laws, rules, or proscriptions, a religion, a way of worship, an avenue for service, a church, a structure, a hierarchy, a vocation, an organization, a school, or a tradition?  Did you ever think your faith could be a walk with a friend, a father, a shepherd, and a savior?  On your walk together, you pour out your heart, and the pieces all come together?  As you walk, He speaks to you, and you feel your heart burning?  And you never want that walk to end?  If you're ready to use this Advent to kindle an eternal fire in your heart, get on board with Eleanor, Brenda, and Randy, and step into a love that's designed to meet your strides forever.

How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

reference: Sri Aurobindo, Bases of Yoga, Chapter 3, In Difficulty, pp. 45-47This episode is also available as a blog post at https://sriaurobindostudies.wordpress.com/2025/11/25/ascent-and-integration-define-spiritual-progress-for-the-seeker/Video presentations, interviews and podcast episodes are allavailable on the YouTube Channel https://www.youtube.com/@santoshkrinsky871More information about Sri Aurobindo can be found at www.aurobindo.net  The US editions and links to e-book editions of SriAurobindo's writings can be found at Lotus Press www.lotuspress.com#Sri Aurobindo #yoga #integral yoga #spirituality

You have an ideology whether you know it or not. Not political. We're not going there. I'm talking about your personal rulebook. The boundaries you set. The values you stand for. Who you actually are when nobody's watching. If you haven't decided who you are, the world will decide for you. They'll tell you who you're going to be and that's how you'll get treated. I created something years ago called a Who I Am document. It's my operating manual. My personal constitution. It establishes what I believe and serves as my foundation for growth and change. Featured Story A client went political in the first 30 seconds of our group coaching call. What's a guy to do when that happens? I let it go for about 30 seconds then closed it off. But by the end of the call, something became clear. She's so stuck in who she thinks she is that she won't listen to anybody else. I don't understand that concept. I know who I am. I have my own values. But I'm open to just about anything. You have a better way to lose weight than mine? I'm not going to defend my way. I'll listen and take yours if it works better. That's the difference between knowing who you are and being stuck in who you think you are. Important Points If you don't decide who you are, the world decides for you and that determines how you get treated every single day. Your personal ideology is your rulebook for life including how you see yourself, how you respond to situations, and who you hang out with. Writing a Who I Am document forces you to be honest about who you really are, not who you think you are or want to be. Memorable Quotes "If you haven't decided what you're all about, then everybody else is just going to decide what you're all about and that's how you're going to get treated." "You hang out with somebody that doesn't share your values? You're compromising. You're now becoming them." "You can't be a grown ass adult if you don't know who you are, can you?" Scott's Three-Step Approach Document who you really are by writing down how you see yourself, how others see you, and how you'd like to be seen. Define your non-negotiables including the values people must share to be in your life and how you respond in different situations. Track yourself daily to discover who you really are versus who you think you are because the answers will surprise you. Chapter Notes 1:05 - Personal ideology: it's about you not politics 1:56 - Do you really know who you are? 3:04 - Ideology defined: what you stand for in the world 4:05 - Creating my Who I Am document years ago 5:03 - Three questions that reveal everything about you 7:12 - Who you hang out with defines who you become 8:43 - Daily awareness diary tracks the real you Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: @heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://DailyBoostPodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to break free from program fatigue and culture initiatives that fizzle out fast? Nikki sits down with Heather Haas, CEO of Advisa, as she shares why so many culture efforts flop and how HR professionals can finally make the shift from being stuck in a silo to leading true transformation. They dive into the game-changing A.T.L.A.S. framework. Think executive activation, trust, leadership development, people data, and killer systems all designed to drive results and get your team rowing in the same direction. If you're an HR leader who's done with the fluff and ready for a proven system that sticks, this convo is your new playbook

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becoming a fully commercial category in agriculture.In this episode, Matthew Pryor, Founding Partner at Tenacious Ventures, discusses his recent observations at the Gatton Agtech Showcase, in QLD, Australia, highlighting the move towards production-ready autonomous machinery. He discusses how structure is now emerging in the Australian agtech autonomy market, including in sales and distribution, with a mix of companies from established equipment dealers to venture backed scale-ups. He predicts growth in this market to only compound in the coming years.Matthew and Sarah are joined by Shane Thomas, founder of Upstream Ag Insights, to also dive into recent agtech news and market trends.They discuss:The role of traditional dealership networks in an autonomous futureThe potential misuse of the term ‘autonomous'Regional variations in market dynamics around autonomy between Australia, the US, and CanadaThe forces reshaping crop protection, including the rise of non-chemical solutions such as laser weeding and electric weed controlUseful Links:Carbon Robotics raises $20m to build ‘another AI robot'?, AgFunder News Monarch Tractor sued over tractors that were 'unable to operate autonomously', TechCrunchIs Farmers' Traditional Loyalty to Ag Equipment Colors Fading?, Farm EquipmentThe Four Forces reshaping the crop protection industry and what comes next, Upstream Ag InsightsThe Generics Revolution and the New Economic Geography of the Global Pesticide Industry, Journal of Agrarian ChangeThe Race to Define the Future of Ag Retail with Shane Thomas of Upstream Ag Insights, Agtech So What?Getting into the Weeds: AI, Computer Vision, and the Future of Non-Chemical Weeding, Agtech So What?Investment Notes: Azaneo, Tenacious VenturesDisrupting the AgTech Ecosystem with Ron Adner, Agtech So What?Vavilovian Mimicry, BionityFor more information and resources, visit our website. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.[0007:25] The role of dealerships in an autonomous future[00:17:45] The forces reshaping crop protection[00:25:20] Weeds adapting to non-chemical crop solutions

This episode is sponsored by Lightstone DIRECT. Lightstone DIRECT invites you to partner with a $12B AUM real estate institution as you grow your portfolio. Access the same single-asset multifamily and industrial deals Lightstone pursues with its own capital – Lightstone co-invests a minimum of 20% in each deal alongside individual investors like you. You're an institution. Time to invest like one. _____________   This Episode is also sponsored by Ryze Health Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care. Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be. ______________    It's November 2025; why wait for January resolutions that fizzle?  Recorded just before Thanksgiving 2025, Dr. Mike Woo-Ming urges physicians to ditch January goal-setting chaos and start now for a powerhouse 2026. Drawing from his experience building multiple seven-figure businesses, he explains why early planning reduces pressure, leverages seasonal lulls, and builds unstoppable momentum. Review 2025 like a patient chart: symptoms (what drained you?), labs (numbers and ROI), diagnosis (patterns to fix), prognosis (where you're headed if nothing changes). Define 2-3 vital outcomes: specific, measurable, emotionally charged. Use the next six weeks for a jumpstart: fix bottlenecks, map content, or validate offers. Subtract energy-drainers like low-margin services or endless courses. Build a support system: accountability partners, mentors, or masterminds. End with a "simple wins" plan—3-5 consistent actions for January. Whether scaling a business or starting one, this episode delivers actionable steps to treat your career like "You Inc." Plus, get the scoop on Dr. Pod Fest 2026—a capped, high-value event for physician creators. Stop reacting; start dominating your year early.

“I looked healthy… but my body was shutting down, and I never saw it coming.” — Danyell MillerIn today's powerful episode, behavioral change strategist Danyell Miller shares the unseen reality of modern mom burnout—the exhaustion, the guilt, the pressure, and the moment her body forced her to stop.Danyell opens up about her hospital-level burnout, her mother's long battle with ALS, and how generational stress patterns shaped her understanding of motherhood. From this journey, she created The Needy Mom Method, a transformative framework built to help moms reclaim rest, establish boundaries, nurture themselves daily, and finally understand their own needs without guilt.If you're a mom who feels overwhelmed, overstretched, or stuck in survival mode, this episode will feel like a deep exhale.In This Episode, We Cover:• Danyell's wake-up call that landed her in the emergency room• How stress nearly destroyed her health• The cultural conditioning that teaches moms to “push through”• Why women feel guilty for having needs• Energy cycles, rest rhythms and the science behind burnout• The N.E.E.D.Y. Mom Method: Nurture, Embrace, Establish, Define, Yield• How five minutes of intentional care can change everything!• Rewriting the blueprint of motherhood for the next generationThis conversation is raw, healing, and deeply validating. Whether you're a mom, a caregiver, or a woman craving permission to slow down - this episode is for you!Watch the full discussion on YOUTUBE here:https://youtu.be/Sas5vWd2m3QIf this episode resonated with you, please subscribe and leave a review on your favorite podcast platform. Sharing this episode with a friend can also help us reach more incredible women on their journey to better health.Thank you for being a part of our community and investing in your wellness journey!To connect more with Danyell:Instagram: https://www.instagram.com/theneedymom Website: https://www.theneedymom.com To stay connected, here's where you can find me online:Podcast IG: https://www.instagram.com/empoweredinhealth Coaching Business IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/erinktrier Book Free Coaching Call Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.erintrier.com/coaching⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.erintrier.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

What if AI isn't your competition, but your best advantage?In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and finally claim their space in the market.

The future of event marketing feels noisy—AI headlines, shifting attendee behavior, sustainability pressure, and a role that keeps expanding faster than the job description.Most event pros are expected to keep up, even as expectations rise and clarity doesn't. Is AI a threat or a tool? Are hybrid experiences still relevant? What skills matter now? And how do marketers prepare when the answers keep changing?In another EXHIBITORLIVE 2025 compilation, Coty Adams and Mollie Stahl ask industry leaders what the future really looks like. Their answers reveal the shifts worth paying attention to—and the ones that matter far less than the hype.Learn:✅ How the modern event marketer is becoming a data-driven strategist, not just an executor✅ Why sustainability is back with urgency, and how cost-effective choices are leading the way✅ How AI will support capacity and efficiency without replacing human insight or relationshipsListen in for the clarity, perspective, and grounded advice every event marketer needs heading into what's next.----------------------------------Connect With UsMatt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Coty Adams: https://www.linkedin.com/in/cotykadams/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/  Our Company: https://rockwayexhibits.com/   

Resumen de noticias de LA NACION de la mañana del 26 de noviembre de 2025

Send us a textWhat if you stopped chasing magnetic north—the shifting pull of trends, approval, and quick wins—and locked onto a true north you can actually describe? That's the pivot David Ask lays out as we unpack the real difference between grit and resilience, and how creators can build a voice that lasts in a noisy podcasting world.We start with David's retail success story and the hard lessons that came with it, then move into a simple, powerful model: grit is the long push toward a worthy outcome; resilience is the speed at which you bounce back to your shape after a hit. The shape matters. Without a defined identity—values, convictions, and the work that gives you goosebumps—every setback feels personal. With it, you rebound faster, choose better, and keep shipping even when guests cancel, interviews fall flat, or formats change.Along the way, we draw a line between starting with who and starting with why. When you start with who, your why stops being borrowed from giants and becomes grounded in your own strengths. That shift powers a virtuous loop: acting as yourself creates a specific dent in the world, and that feedback reinforces your identity. We talk about resisting the urge to copy big shows, using authenticity to guide content and guest choices, and reframing on-air mistakes as human moments that build trust. We also explore how to raise grit at home and in teams by “mining for gold” in others, revealing their strengths instead of performing for applause.If you're a business owner, entrepreneur, or creator trying to build a durable show, this conversation gives you practical cues and a deeper compass. Define your true north, bring grit to the climb, and use resilience to return to form quickly when you fall. If this resonated, follow the show, leave a review, and share it with someone who needs a steadier compass today.Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72

ResortCleaning.com released new industry insights that highlight what defines hospitality housekeeping. ResortCleaning City: Orange Beach Address: PO Box 1155 Website: https://www.resortcleaning.com/

Facebook live del 26 de noviembre del 2025

Andy’s Brave New World: Part 1 Ranger Andy survives, the apocalypse in Yosemite. Based on a post by the hospital. Listen to the Podcast at Explicit Novels. Day 1, Yosemite National Park The park was busy with spring visitors when the first reports came in. Tourists coughing in the visitor center, a family requesting medical assistance at Upper Pines campground. Andy helped coordinate with the park's small medical team, radioing updates to other rangers. Standard protocol for illness in the park, nothing too concerning yet. That evening, things took a turn, with the news reporting an alarming spread of similar outbreaks across California, and the world. Possibly a new avian flu, they said. Day 2 Everything accelerated. Half the ranger staff called in sick. The small park clinic was overwhelmed. Andy helped organize an evacuation point at the visitor center, trying to get sick tourists to hospitals in Fresno or Modesto. His training kicked in, calm, professional, reassuring visitors even as his colleague Declan started coughing blood next to him. The ill began dying in droves. The park superintendent ordered all non-essential personnel to evacuate. Andy stayed, helping the remaining medical staff set up an impromptu care center in the lodge. By the evening, Andy felt a fever rise and was soon sweating through his clothes and coughing up a lung. He weakly barricaded himself in his cabin and prepared to die like the others. Day 3 The next morning, Andy woke to fine himself still alive, surprised to feel slightly better than the night before. He pulled himself out of his cabin and began his duties. The radio channels went quiet one by one. No response from Fresno hospitals. The lodge had become a morgue. He spent the morning doing rounds, checking campsites, finding mostly bodies or critically ill visitors who died within hours. By evening, he was the only ranger still moving around. He did his best to care for the sick and dying. Andy wasn't entirely sure if this was all just an awful dream. Day 4, Morning The cough remained in his chest that morning, but Andy forced himself to continue his rounds. The ranger truck's tires crunched over broken glass in the parking lot as he checked North Pines Campground. Most sites were abandoned, their occupants having fled days ago. Others contained what he couldn't let himself think about yet. His fevered brain kept switching between ranger protocol and survival instinct. Check each site. Document. Radio in-- no, the radio was silent now. Just static and occasional distant screams that were becoming less frequent. That's when he saw it, an expensive ultralight tent in millennial pink and gray, surrounded by matching gear that looked straight out of an R E I catalog. Too pristine, barely used. A small solar charger lay futilely pointed at the clouded sky. "Hello?" His voice was rough from coughing. "Ranger service. Anyone alive in there?" "Define 'alive,'" came a strained but steady voice, followed by a cough. Andy approached cautiously, unsnapping his holster out of habit though he knew he wouldn't need it. Inside, a young woman sat cross-legged in the tent entrance, her expensive Lululemon sports bra and high-waisted hiking shorts soaked through with fever sweat. Despite everything, the death, the horror, his own fever, Andy couldn't help noticing how the wet fabric clung to her curves. Her figure was exactly the type that dominated outdoor Instagram, slim waist, toned stomach, curved hips, the sports bra struggling to contain what was clearly meant to be shown off just enough to stay within platform guidelines. He tried to push the thoughts away and focus, but his eyes kept betraying him. She looked up at him with clear eyes, fever-bright but alert. Mixed Asian-white features that hit that perfect social media sweet spot, even through the fever, high cheekbones, full lips, almond-shaped hazel eyes. Her carefully highlighted hair was plastered to her neck, mascara smudged but intact, like she'd been maintaining her appearance out of sheer habit until the fever hit. A few light freckles stood out against her flushed skin. "I'm guessing the 'shelter in place' order isn't working out great for everyone else either?" "I'm Ranger Rhee. Andy," he said, noting how her hands trembled slightly as she reached for her water bottle. "You're sick, but; not like the others." "Sarah Chen-Mitchell," she managed between sips. "And yeah, I noticed. Been listening to people cough and die all night while I just sat here with what feels like a really bad flu. Not exactly the wilderness experience I was going for." Her attempt at humor was undercut by the raw edge in her voice. Andy saw her Instagram-ready camp setup, the coordinated cookware still in its packaging, the expensive camera carefully wrapped in a rain cover, the rose gold water bottle. "We need to get you somewhere safer. Can you walk?" "Yeah, just;" She stood unsteadily, unconsciously adjusting her sports bra, a reflexive gesture that seemed absurd given the circumstances. "My car's blocked in. I tried to leave but;" She gestured at the chaos of abandoned vehicles hemming in her pristine Subaru, many with now-deceased occupants. "Look, I've got medicine and supplies back at my ranger unit," Andy said. "Pack whatever clothes and valuables you need. Leave the camping gear, we can always come back for it if;" he trailed off, not sure how to end that sentence. "Right," Sarah said, still shivering slightly in her wet athletic wear. "I should probably change too." "Do you need help?" Andy asked, then immediately regretted how that might sound. "I mean, with packing. You seem pretty weak." "No, I've got it," Sarah said quickly, pulling herself more upright. "Just; give me a few minutes?" Despite everything, there was still a hint of self-consciousness in her voice. Andy nodded and stepped away from the tent. "Take your time. We're not exactly on a schedule anymore." He heard the tent zip closed, followed by the sounds of her moving around inside. The rustle of fabric as she changed. Multiple bags being opened and closed, more than strictly necessary for just grabbing essentials, he thought. A few quiet muttered comments to herself about what to take. The distinct sound of what had to be a hairbrush being used. Even now, even here, some habits die hard. Or maybe it was just her way of holding onto normalcy for a few more minutes. Andy stood guard, trying not to listen too closely to her movements, scanning the eerily quiet campground. A crow called somewhere nearby. The mountain air was cool and clean, carrying no hint of the devastation it had helped deliver. "Ready," Sarah called softly. The tent zipper opened and she emerged with a large designer backpack, now dressed in a black Alo Yoga tube top that showcased her toned shoulders and pushed up her cleavage, paired with high-waisted leggings that clung to every curve. Her face was scrubbed clean of makeup, but her dark hair was neatly brushed, falling in waves around her shoulders. The fever flush in her cheeks only enhanced her natural beauty, that calculated mix of exotic and approachable that had probably earned her thousands of followers. She caught Andy's gaze traveling over her body and gave a small, knowing shrug, arching her back slightly. "I know, I know. Not exactly survival wear. But it's what I brought for my Instagram hiking content, so;" She did a little pose, definitely more displaying than mocking now, the movement emphasizing her curves. Andy found himself watching much longer than he should, and her slight smile suggested that was exactly the response she'd wanted. "We can probably find you something more practical at the gear store," he managed, forcing his eyes back to her face. "Heavy duty pants, boots, proper rain gear." "Perfect," she smiled, her voice dropping slightly despite her obvious exhaustion. "Though I did bring some actually useful stuff." She knelt by her bag, the movement making Andy struggle to keep his eyes up. "Latest gen military water filter, my dad's company makes them for the marines. Handles way more volume than those little Life Straws. Satellite uplink that'll work even if the normal networks are down. And this;" She pulled out a sleek black device. "GoPro 12 with infrared. Not even on the market yet, I was supposed to demo it next month." Clean water for a larger group. Communications. Night operations. He tried not to sound too eager. "That; could all come in really handy." As they walked to his truck, both carefully kept their eyes forward, ignoring the abandoned cars and what lay inside them. Andy carried her bag despite her token protest, noticing how she stayed close to his side. "So," Sarah said once they were in the truck, adjusting the AC vent toward her flushed face. "How long have you been a ranger here?" The question seemed deliberately normal, almost absurdly so given the circumstances. "Three years here. Before that, two years at Joshua Tree." "Oh, I was just at Joshua Tree! That Hidden Valley trail at sunset, it was so beautiful." She spoke wistfully, her enthusiasm fading as the weight of everything they had experienced in the past three days settled back. Andy gestured at her bag. "Tell me about that gear, you said there was a satellite uplink?" "Right." Sarah dug through her bag, pulling out sleek boxes with military-style lettering. She started reading, her voice growing more confident as she went. "Okay, so this is a 'Starlink Tactical Ground Array', it's got four encrypted receiver units that can talk to each other from anywhere on Earth. Says here it can maintain 4G speeds even without ground infrastructure." She looked up. "Guess Dad's company wasn't just being paranoid with all this survivalist tech." "Wait, you mean that little thing has internet access? I don't see a satellite dish anywhere." "Yeah I think so. I think the array can mimic the behavior of a dish without actually needing one." "That's huge. We really need more information about what's going on." Andy said, feeling hopeful about something for the first time in days. She nodded and moved on to the water system. "This one's cool, processes up to 25 gallons per hour, removes everything down to 0.0001 microns. Works on chemical and biological agents too. If we can get some acid and lye we can keep reusing it forever." "And the camera?" Andy asked. "Let's see; Military-grade infrared imaging, 4K resolution in complete darkness, range up to;" she squinted at the manual. "Thermal detection at 200 meters." "Could probably rig that into a decent night sight," Andy mused, then caught himself. Sarah glanced at his holstered pistol, then out at the empty park road. After a long pause, she cleared her throat and went back to the manual, her voice quieter. "It's got some kind of A I field-of-view system too;" Day 4, Evening After getting Sarah settled at his unit, Andy continued searching for survivors and checking on the dying. Near the clinic, he found Miguel Martinez slumped against a supply cabinet, still in his blood-stained uniform but maintaining his ramrod-straight Marine posture even now. The room around him showed signs of his final efforts, organized medical supplies, careful notes on symptoms, a log of those he'd tried to help. He looked up weakly from his notebook when Andy arrived. "Rhee." Miguel's voice was barely a whisper. "You made it. Figured you might. Always had the look." "Miguel," Andy started, but the older ranger cut him off with a weak wave. "Save it. Listen. Daniela's following protocol at home. She got sick two days ago. But she's stronger. Already sounding better on the radio this morning. She must be immune, like you, alaba al Señor". Immune. Were they immune? The idea hit Andy like a truck. Andy knew Daniela, had helped train her on basic ranger procedures, watched her grow up these past three years. Though only fourteen, her prepper father had subject her to a rigorous marine-style training regimen that made her an extremely competent survivalist. She'd always seemed almost comically over-prepared, showing up to basic first aid training with a full combat medical kit. If there was anyone left to laugh, they wouldn't be now. "Her isolation ends tomorrow morning," Miguel continued. "She knows what to do, but;" Another coughing fit wracked him, blood spattering his arm. "She'll need;" He grabbed Andy's wrist with surprising strength. "You take care of her. After. Promise me." "If it comes to that. I swear." Andy attempted a smile. "Although, she might be the one taking care of me in the end." Miguel chuckled softly. Andy tried to help Miguel up, but the older ranger shook his head. "Too late for me. Already tried everything here. Nothing helps. Just;" He pulled himself straighter. "Just let me finish my notes. Document everything. Might help someone." Andy nodded, throat tight. He gripped Miguel's hand one more time, and they looked each other in the eyes. He gave Miguel a solemn nod, and headed to the Martinez cabin. Through a small clear section in the sealed window, he could see Daniela's silhouette moving around inside, her survival supplies arranged with precision. Just like her father had taught her. "Daniela?" he called softly. She approached the window, and even through the plastic he could see the fever flush in her cheeks. But her voice was strong, clear. "Ranger Rhee. Status report: began showing symptoms approximately 36 hours ago. Fever peaked at 101.2 last night. Currently maintaining isolation." A pause. "Dad mentioned you were coming." "Seems you're also OK, like me. I found another survivor too." Daniela nodded, processing. "Isolation ends at 0600 tomorrow. That's when Dad's supposed to come get me, " Her voice caught. "Is; is dad;? I haven't asked, but; he sounds really weak right now." "We'll see. He's not looking great to be honest, Daniela. I'm sorry." The poor girl tried to maintain composure but Andy could see her eyes well up. She turned away briefly, then turned back. When she spoke again, her voice was wavered slightly. "I'll maintain quarantine until morning." "Are you sure you don't want to go see him? You seem OK, I don't think it would hurt." She shook her head "No. I'll talk to him on the radio. Protocol is protocol." "OK. I'll come get you at six." Andy headed back to his cabin, to Sarah, the weight of Miguel's last watch at the clinic and his daughter's words falling on his shoulders. Tomorrow morning would come too soon, and not soon enough. Day 4, Late Night The commissary had been eerily quiet, its automatic doors frozen half-open. Andy had gathered what he could, protein bars, dried fruit, bottles of water. The walk back to his cabin felt longer than usual, each shadow holding the potential for another body, another victim. He saw the Starlink array before he reached his door, a sleek black apparatus that looked more like a piece of modern art than military hardware. Sarah had positioned the nodes in a complex nested arrangement. Andy was mildly impressed, it looked precisely done. The cabin door creaked slightly as he pushed it open. "Sarah, I got some-" He stopped short. She was curled up in his bed, wrapped in her sleeping bag despite the warmth of the evening. Her face was peaceful in sleep, the fever flush finally fading from her cheeks. Her dark hair spilled across his pillow, and he noticed she'd changed into a pale pink Alo Yoga tank top that looked brand-new. The transformation from her carefully curated daytime appearance was striking. She looked younger, more vulnerable. Andy set the supplies down as quietly as he could and backed out of the cabin. She needed the rest more than she needed food right now. Outside, his phone buzzed, the first notification he'd received in days. The Starlink array hummed softly, its status light steady green. He pulled out his phone with slightly trembling hands and watched as notifications began flooding in. Email. Twitter. News alerts. The world outside the park still existed apparently, somehow. He sat heavily in one of the wooden chairs on his small porch, opened his laptop, and began downloading the prepper manuals Miguel had mentioned so many times, "Emergency Protocols for Systemic Collapse", "Catastrophic Event Recovery, Reference Encyclopedia" and "Technology Bootstrapping, How to Restart Industrial Society". The download started immediately, the normalcy of a digital download almost shocking after days of internet silence. Then he opened Twitter, and his breath caught in his throat. The feed was sparse but active. Scattered voices calling out from around the world, trying to find others. A woman in Seattle reporting that her entire family had survived. A doctor in Mumbai documenting recovery rates. A thread from the CDC, last updated two days ago, describing it as an avian flu with aerosol human-human and human-bird transmission, confirming what Miguel had alluded to, some people got deathly ill, a tiny fraction just got sick and recovered, and there seemed to be no pattern to it. Someone, a software engineer in Morocco, according to the about page, had anticipated the grid's imminent collapse and created a simplified Twitter clone called Beacon. It apparently ran on a solar-powered home server farm with redundant battery backups, designed specifically to operate via Starlink. The site was bare-bones but functional: just a global chronological feed, basic search, hashtags, geotags, and posts limited to 280 characters. One tweet from a virologist caught his eye: "Preliminary data suggests  roughly a point 8% survival rate globally. Fascinating gender disparity, female survivors outnumbering male 7 to 1. Genetic factor? Hormonal? Need more data." Andy scrolled through location tags, trying to piece together the scale of it. The posts from major cities painted a chaotic picture, hundreds of survivors in New York, Los Angeles, Shanghai, but all isolated, scattered across vast urban landscapes. No real organization yet, just desperate attempts to connect. "Anyone alive near Brooklyn Heights?" "S O S from Miracle Mile L A, have supplies, need medical." "Twenty survivors at Pudong Hospital Shanghai, seeking others." The shock was still fresh, the posts raw with grief and disbelief. Nobody was talking about rebuilding yet. They were still counting their losses. The manuals finished downloading, and Andy forced himself to close Twitter. He needed to focus on what he could control, keeping Sarah and Daniela alive, gathering supplies, and getting out of Yosemite to a more major population center. The wider world would still be there tomorrow, whatever was left of it. He looked up at Half Dome, now silvered by moonlight. The ancient granite face was unchanged, indifferent to the apocalypse that had just played out beneath it. Somewhere in the darkness, coyotes began to howl, a sound that had always made the park feel wild and untamed. Now it felt like a reminder: nature was already moving on, reclaiming what had briefly been borrowed. Andy opened the survival manual's PDF, finding the section on "Social Collapse and Communication Strategies." The manual laid out different strategies based on mortality rates, 30%, 50%, 70%, 90%, 99%. With a grimace, he scrolled to the 99% section. "In the immediate aftermath of a >99% mortality event, social structures will be broadly erased and surviving population density will be too low for the immediate formation of antagonistic groups. Unlike smaller-scale disasters where existing social structures remain partially intact, catastrophic collapse temporarily eliminates the organizational capacity for coordinated action, hostile or otherwise. Survivors in the first weeks will be focused on immediate personal survival. During this brief window, other survivors can generally be trusted to be cooperative and helpful, as the shared experience of massive loss promotes prosocial behavior." The manual continued, further down: "Warning: This cooperative phase is temporary. As basic survival needs are met, humans will inevitably begin forming new social groups, 'tribes,' and power structures to replace those lost. Competition for resources will resume once excess pre-collapse supplies have been exhausted. Early contact and alliance formation during the cooperative phase is essential for long-term survival." Upon reading this, Andy elected to make the following post on twitter: "Ranger Andy Rhee, Yosemite National Park. Three possibly immune, North Pines/Ranger housing. Food plentiful, limited medical. Starlink operational. Main roads clear, helicopter landing sites available. Will monitor channel here & @Beacon." He followed it up with a post linking the survival manuals. He then switched to Beacon, created an account, and made the same posts. A slight rustling from inside the cabin drew his attention back to their immediate situation. He quietly stepped inside, retrieving the digital thermometer from his first aid kit. Sarah stirred slightly as he approached but didn't wake when he gently pressed the thermometer to her temple. 99 point 1, much better than this morning. He checked his own temperature next: 98 point 9. Their mild cases seemed to be resolving as quickly as they'd come on. He set his phone alarm for 5:30AM, enough time to get to Daniela's cabin by six as promised. The couch wasn't particularly comfortable, but he'd slept in far worse places. As he settled in with a spare blanket, his ranger training kicked in, categorizing the night sounds filtering through the cabin walls. Crickets. An owl. The distant yip of coyotes. Normal sounds. Safe sounds. The last thing he saw before drifting off was the green status light of the Starlink array through the window, blinking steadily like a new kind of star. The group assesses their situation, plans to leave Yosemite. Day 5, Pre-Dawn The alarm's buzz jolted Andy awake, but another sensation immediately registered, the rich aroma of fresh coffee. Sarah was curled up in his reading chair, scrolling through her phone, but as soon as she heard him stir, she immediately switched it off and turned her full attention to him. She'd changed into a new Alo Yoga set, a lavender sports bra under a white cropped tank, paired with high-waisted leggings in a matching shade. Her hair was pulled back in a messy-but-somehow-perfect bun, showing off her neck and shoulders. The fever flush was completely gone, replaced by her natural warm complexion. "Morning," she said warmly, uncurling from the chair with a practiced, fluid grace. "Made coffee. The fancy pour-over kind I found in your kitchen. Hope that's okay." Her hazel eyes met his, lingering just a moment too long as she took in his rumpled ranger uniform. "Sorry about commandeering your bed. I just meant to take a quick nap." She gave him an apologetic smile. Andy accepted the steaming mug she offered, trying not to notice how the morning light played across her toned body. "No problem. I'm used to sleeping rough. Comes with the job." Sarah tucked her legs under her on the couch next to him. The expensive fabric of her leggings caught the light as she moved, and she settled slightly closer than necessary, her knee just barely brushing his thigh. "I need to head out in about thirty minutes," Andy said, checking his phone. "There's another survivor at the park. A ranger's daughter. Her quarantine period ends at six." Sarah's eyes lit up. "Wait, really? Someone else made it?" She sat straight. "Yes. Daniela. She's fourteen, Miguel's daughter, one of our senior rangers. He;" Andy paused, remembering Miguel's final words. "He's not gonna make it." He took a deep breath. "Miguel was a big prepper. He made sure Daniela would be ready for anything. Kid's probably better prepared for this than me, honestly. He was ex-Marine, trained her in everything, survival skills, firearms, emergency medicine. I've seen her take apart and reassemble a rifle blindfolded." Sarah's eyebrows rose. "Fourteen? God." Her expression softened. "Must have been intense, growing up like that. Learning survival stuff instead of just; being a kid." "Miguel was," Andy searched for the right words. "He was paranoid I guess. We used to joke about his 'disaster preparedness' lectures." He snorted gently, irony in his voice. "And her mom?" "Passed away years ago, while Daniela was a child. Aneurysm." Andy took another sip of coffee. "Miguel basically raised her alone." Sarah held her coffee mug, pulling her legs toward her and wrapping her arms around them. "Damn, she's been through a lot already, huh? I hope she's alright." She glanced down at her designer workout wear and gave a small, self-aware smile. "Well, we should probably get ready to meet our teenage survival expert. Think she'll judge my completely impractical apocalypse wardrobe?" Andy couldn't help but smile. "Probably." He paused, then added, "Have you found Beacon yet? The Twitter alternative?" "Yeah, I was just reading through it earlier," Sarah leaned forward, coffee forgotten. "There's a virologist who's been collecting data. Says survival seems almost completely random, except for this weird seven-to-one female-to-male ratio and a slight correlation with genetic relatedness,, like if your sister survived, you had maybe a tiny bit higher chance. But besides that;" She shook her head. "No pattern. Not health status, not location or exposure level, or ethnicity, not even age. Just random genetic lottery. Either your b-cells already make the right antibodies, or they don't. I'd guess there's actually some correlation with age like there is with any disease, old immune people might still die from the mild flu symptoms we had. But; well," she sighed. "I doubt enough people are surviving in the first place right now to get that kind of data." Andy raised an eyebrow. She caught his look and shrugged, waving her hand casually. "I'm a biology major. Molecular cell biology. We learned some of this stuff last year." She continued, "Anyway, other than that it was mostly random people and groups asking for help, or offering help. It seems like all our old governments, systems, whatever, they're all gone." "Yeah. It's a whole new world out there." Andy said. "Have you thought about posting anything?" "I wasn't sure if it would be safe," Sarah admitted. "Announcing our location." "Actually," Andy said, "I already made a post last night. I was able to download survival manuals last night and they had an interesting take on it, right after something this catastrophic, people are still in shock, focused on basic survival. They don't have the resources or organization yet to be really dangerous. It's actually the best time to make contact, before people start forming new power structures and competing for resources and territory." "I see," Sarah said, working through the implications. "So what did you post?" "Just the basics. That there were survivors at Yosemite, that we have Starlink, medical supplies. That the roads are clear if anyone needs to reach us. Links to the same survival manuals." He took another sip of coffee. "Figured we should make connections while people are still helping each other." Sarah's lips curved slightly into a soft grin. "So, if you'd found me a few weeks from now, you wouldn't have been so friendly?" "Hey, don't ask me," Andy raised his hands in mock defense. "The manual knows best. Apparently I'm destined to become dangerous and territorial any day now." "Guess I met you at just the right time then," she said softly, her eyes meeting his for a moment before looking away. A quiet moment passed between them, the morning sun slowly brightening the cabin. "Where are you studying?" Andy asked, then caught himself. "Or; were you studying?" Sarah's face flickered with something complicated. "Was. Am? I;" She took a breath. "Biology at UCLA. Second year." Her voice grew quiet. "I kept searching Beacon for anyone from campus, but; nothing yet." Day 5, Morning Daniela was already sitting outside on a bench by the cabin when they arrived, military-surplus backpack at her feet, a shotgun slung over her shoulder, dressed in practical outdoor wear that made Sarah look especially out of place. She stood as they approached. Her dark hair was pulled back in a tight, no-nonsense braid, and she sat with straight-backed posture, almost too straight, like she was holding herself together through sheer will. "Ranger Rhee," she said crisply, standing as they approached. She let her eyes drift to Sarah, taking in the expensive athleisure wear and aggressively feminine curves with a quick, assessing glance that held equal parts teenage girl's envy and survival expert's dismissal. "Daniela, this is Sarah," Andy said. "She's another survivor, immune like us." Daniela gave a short nod, then launched into what felt like a rehearsed speech. "Status report: fever peaked at 101.2 three days ago, now normal temperature for 48 hours. No remaining symptoms." She gestured to her pack, her words coming slightly too fast. "I've assembled primary survival gear, in case we need to leave in a hurry. Secondary cache inside includes a hand-crank radio set, four topographical maps of Yosemite and surrounding regions, California road atlas with marked backup routes, water filtration system, three weeks of MRE, six hundred feet of para-cord in various thickness, four heavy-duty tarps." She took a quick breath, her rehearsed rhythm barely faltering. "We also have a weapons cache. One Remington 700 bolt-action with scope and 1000 rounds, one Mossberg 500 shotgun with 1000 shells, four Glock 19s with 1000 rounds of 9mm, two semi-automatic AR-15s with 5000 total rounds. RPG-7 with eight rockets. Two cases each of fragmentation grenades and flashbangs. Ten pounds of C4 with detonators. A dozen anti-personnel and anti-vehicle mines." Andy's eyes widened at the arsenal, and Sarah let out a quiet "wow." Daniela continued at top speed without acknowledging their reactions. "Two sets of Level IV body armor with trauma plates. Four tactical vests. Medical supplies organized by emergency type. Dad's old paper survival guides and field manuals. Solar oven. Basic vegetable seed packets. Shortwave radio. Antibiotics." She paused. "And a sewing machine. Manual one. For repairs." That last item seemed to crack her professional veneer slightly. She looked at Andy, her carefully maintained composure slipping. "Have you; have you seen my dad since;? He; he hasn't been responding." Andy's expression told her everything before he could speak. "Not since the clinic," he said softly. Daniela's chin trembled once, but she snapped back into her military bearing so quickly it was painful to watch, like a child playing soldier to keep the monsters away. Her voice was smaller but desperately steady when she spoke again. "What's our next move, sir?" Andy stroked his chin, considering his words carefully. "I've only got the broad strokes of a plan right now. We've got internet at my cabin, Sarah brought a military-grade Starlink array." He gave Daniela a quick overview of what they'd learned: the devastating global death toll, the seemingly random pattern of who lived and died. He mentioned the scattered posts they'd seen on Beacon, survivors in major cities trying to connect, the complete collapse of traditional infrastructure. "Here's what I'm thinking," he continued, in an attempted measured tone. "We can't stay in Yosemite. Winter's going to be tough up here, isolated, we could probably survive if we stay indoors and eat canned food or whatever we can hunt the whole time but what would that get us? We wouldn't be any closer to setting up a long term settlement, even with your father's preparations;" He paused, careful with his words. "We need to find more people. We need to probably get to a major population center. More people means more survivors means more knowledge, more resources, better chances of rebuilding something sustainable." Daniela nodded, her expression suggesting she'd already run similar calculations. "I'd say we take a day or two here first," Andy added. "Sweep the park a few more times for survivors. Gather whatever useful supplies we can find from the stores, visitor centers, other ranger stations." "Ok, that makes sense. Where's my dad?" Daniela said quietly. Andy didn't hesitate. "He's at the clinic. East wing, near the supply cabinets. Do you want us to come with you?" She shook her head. "I'll go by myself." She was already turning to leave. Andy watched her go, knowing that splitting up wasn't ideal but reasoning that the park was likely empty now except for them, and with her confident shotgun slung over her shoulder, she could probably take care of herself. "Meet us back at my cabin later," he called after her. "And keep an eye out for any large trucks or gas canisters while you're out. We'll be checking the valley store," he added. "See what we can salvage." Sarah spoke up. "I'm really glad to meet you, Daniela. It's; it's good to have another girl alive." She gave a small self-deprecating smile. "I'm obviously not as prepared as you, but; I'll do my best to not be a burden." Daniela merely nodded, wearing a worried, distant expression, and headed off toward the clinic, her stride purposeful but tense. Day 5, Morning The morning air was crisp as they headed toward the valley store, Half Dome looming above them in the clear sky. Sarah walked close to Andy's side, her earlier morning quietness replaced by an almost nervous energy. "She's so; composed," Sarah said, shaking her head in wonder. "I mean, she's cataloging military-grade weapons like she's reading a shopping list." She adjusted her designer backpack, suddenly self-conscious. "Did you see how she looked at me? I swear I could hear her mentally calculating how quickly I'd die in the wilderness." The path narrowed between some fallen trees and Sarah stepped ahead, her juicy curves swaying hypnotically as she walked. Andy gave in and let himself watch, taking in how her expensive leggings showcased her plump rear and hips rolling side to side with each step. Her ass was built for likes more than functionality but no less captivating for it. "You know, she's not actually hating on you," he said, forcing his attention back to their conversation. "She just processes everything as tactical information, it's how Miguel trained her. Analyzing strengths, weaknesses, capabilities." Sarah tucked a strand of highlighted hair behind her ear. "An RPG though? Like, an actual bazooka? Does he expect to fight a freaking tank?" "Maybe. I wouldn't put it past him." Andy replied with a shrug. "But explosives actually have a lot of use besides tanks you know. If you need to blow up a wall or car someone is hiding behind for example. In war, you're often running out of RPGs before you run out of bullets." Sarah paused, considering. "Where does a park ranger even get that kind of stuff anyway?" "Miguel had connections from his Marine days. Never talked about them much." "God, poor kid." Sarah's voice softened. "All that training, and she still lost him anyway." She was quiet for a moment, then added, "At least she knows what to do now. I'm totally useless here." Andy glanced at her. "Hey, you brought the Starlink. And the filtration system. That's not nothing." "Yeah, but I wasn't even planning to use them." She gave a small, self-deprecating laugh. "I didn't even know how they worked until yesterday. I was just supposed to make them look good in pictures." They rounded a bend in the path, the store's entrance coming into view. Sarah slowed slightly, her voice more thoughtful. "You know when Daniela was listing all that gear, there was something about the sewing machine. Do you think it was her mom's?" Andy nodded. "It was just;" She trailed off, searching for words. "Like for a second the whole soldier act dropped, and she was just a kid who lost her parents." Andy nodded, remembering the slight tremor in Daniela's voice at that moment. They reached the store's entrance, its glass doors standing partially open. Sarah instinctively moved closer to Andy's side as they faced the quiet and empty building. The morning light streamed through the store's high windows and skylights, illuminating neat aisles of outdoor gear and camping supplies. Everything was still in its place, the pandemic had moved too quickly for panic buying or looting. The store felt frozen in time, like its staff had simply stepped out for lunch and never returned. "Boots and outdoor gear are in the back left," Andy said, gesturing. "Look for something waterproof, with good ankle support. And grab some proper hiking pants, the kind with zip-off legs and plenty of pockets. I'm going to check our food supplies in the storage room." Sarah nodded, already moving toward the clothing section. "I'll try to channel my inner Daniela. No more Instagram fashion choices." Andy headed to the back of the store, past rows of camping equipment and climbing gear. The storage room door was locked, but a few solid swings with the fire axe he'd retrieved from its wall mount made short work of the deadbolt. Inside, he swept his gaze across rows of shelves stacked with boxes and crates. His shoulders relaxed as he took inventory, hundreds of cans of chili, soup, and vegetables. Sealed packages of dried fruits and trail mix. Energy bars by the case. Enough preserved food to feed a small group for months, maybe longer if they rationed carefully. Way more than they could possibly take with them. Returning to the main area, Andy methodically selected gear from the high-end section, a rugged Carhartt jacket, some water-resistant hiking pants, and a pair of well-reviewed Merrell boots to supplement his ranger gear. He grabbed a Leatherman Wave+ multi-tool, a pair of Vortex binoculars, and several high-end headlamps and lanterns with spare batteries. Making his way to the women's section, he found Sarah studying her reflection in a full-length mirror. She'd changed into a pair of olive-green tactical pants that, despite their utilitarian design, hugged her curves perfectly where they cinched at her waist. A cropped camo compression top showed off her toned midriff while providing actual support and protection. Black Salomon hiking boots replaced her pristine Nikes, and an Arc'teryx jacket in sleek black completed the ensemble. She'd managed to find gear that was both practical and flattering, the pants especially seemed designed to enhance rather than hide her natural assets. She turned slightly, checking the fit from different angles. "What do you think?" she asked, adjusting the jacket. "The pants are actually really comfortable. And this top breathes really well." She moved through a few stretches, testing the range of motion, the gear moving naturally with her body, causing her ample bust to jiggle pleasantly. Andy tried not to stare. "Those boots are perfect," Andy said, nodding approvingly. "Salomon makes some of the best. They'll last for years if you take care of them." Sarah bent down to grab another small pile of clothes from the floor. "I grabbed some things for Daniela too." "Good idea. How do you know what size she is?" Andy asked, eyeing the stack of clothing. Sarah laughed, a glint in her eyes. "Trust me, I can tell. It's a girl thing." She folded the clothes with efficiency, tucking them into a rugged canvas duffel bag and her new backpack. "Plus, everything I picked has adjustable waists and drawstrings. She'll be able to make it work." Day 5, Evening The crackling of the campfire filled the silence between them as they sat in front of Andy's cabin, the flames casting flickering shadows across their faces. Steam rose from their bowls of rehydrated beef stew. Daniela sat cross-legged on a log, her new pants and boots looking almost too perfect, still creased from their packaging. Her dark hair was pulled back in a fresh braid, but a few strands had escaped during the day's labor, clinging to her neck. Her spoon moved mechanically from bowl to mouth, her expression distant and detached. The blisters on her hands from digging the grave were hidden beneath fingerless gloves. Sarah sat on a camp chair, somehow making even that look graceful. She'd changed into black leggings and an oversized ranger station sweatshirt she'd found, her hair pulled up in a messy bun. Her eyes kept flicking to Daniela. Each time she caught herself watching too long, she'd look away quickly, taking small, careful bites of her stew. Andy was hunched over his phone, the light illuminating his face as he scrolled through Beacon posts. The Starlink array hummed softly behind them, its status lights reflecting off the cabin windows. "More reports coming in from the Bay Area," he said finally, breaking the silence. "Sounds like they're organizing some kind of central meeting point in San Francisco. Using the Presidio as a base camp." Sarah nodded, seizing the conversation attempt. "Makes sense. I've been there before. It's really pretty." Daniela continued eating mechanically, showing no response. The fire popped loudly, sending up a shower of sparks. Daniela's hand dropped down to her holster before she realized what she was doing, then went back to her food. Her face remained carefully blank, but her knuckles whitened around her spoon. Sarah's eyes met Andy's over the fire. She opened her mouth as if to say something, then closed it again, turning her attention back to her own bowl. Andy set his phone down, choosing his words carefully. "We should probably talk about where we're heading. We've got some options to consider." Sarah chimed in again. "Yeah, like you said, the Bay Area seems to be organizing faster than anywhere else," she offered. "And my parents live in Palo Alto." She let the thought hang unfinished. "L A is an option, too;" Andy said, for now trying to brush past thoughts of Sarah's lost loved ones, and by extension his own as well. "More spread out, might be easier to find supplies. And Sarah you know the area pretty well I assume?" She nodded. He continued, thoughtful. "The Central Valley has farming potential, but no real organization showing up yet. Portland and Seattle are possibilities, but that's a long trek north. If we want to go south, Vegas and Phoenix also exist." The logo of Fallout New Vegas appeared in his mind's eye. "South is out," Daniela spoke suddenly, her voice flat. "Can't farm without major irrigation infrastructure. Nobody's maintaining those systems anymore." It was the most she'd said since returning from the clinic. Andy nodded. "True. We could probably gather enough fuel to make it across the country if we wanted to risk it, but;" "That's a lot of unknown territory to cover," Sarah finished. She pulled out her phone, scrolling through Beacon posts. "Though from what I'm seeing, the East Coast isn't doing any better than we are. Maybe worse, winter is coming." "The cold and snow would be a major disadvantage," Daniela said, her voice taking on the precise tone she used when reciting her father's lessons. "Increased resource consumption, limited farming windows, higher risk of mechanical failures in vehicles and equipment." She set her empty bowl aside. "California's the logical choice. Better climate, more stable growing seasons." "Agreed," Andy said. Daniela seemed to find stability in talking about this. "So that brings us back to L A versus the Bay." "The Bay Area is the only logical choice between the two." Daniela began ticking points off on her fingers, echoing discussions that had happened many times before. "The peninsula provides natural defensive positions. Multiple deep-water harbors for future maritime operations. Significantly more unpaved space for urban agriculture compared to the L A concrete sprawl." She continued briskly. "Plus, direct river access to the Central Valley farming regions around Stockton, where there's plenty of water for farming. From L A, you'd have to cross the Transverse Ranges to get to Bakersfield- that's a major liability for supply lines." Her voice took on an edge of disdain. "And farming that far south in the Valley isn't going to be viable anymore anyway, they're almost as reliant on irrigation as Phoenix or Las Vegas." She shook her head decisively. "The L A positioning is completely unsustainable. Anyone there should be evacuating to the Bay immediately." Andy nodded slowly, impressed but not surprised by the depth of analysis. He'd seen this level of preparation in everything Miguel and Daniela did. He glanced at Sarah, eyebrows raised in silent question. Sarah gave one of her small, self-deprecating smiles. "Don't look at me for expertise. The most strategic thinking I've ever done is planning photoshoots." She tucked a loose strand of hair behind her ear. "But Daniela's logic makes perfect sense. I mean, it's clearly been; thoroughly thought through." "The Bay it is then," Andy said, straightening up. "We should take two days to prepare; we can stock up on food, supplies, and then pick cars. There are plenty of abandoned vehicles in the valley, we'll need time to find the right ones and load them properly. It's not a long drive, but we should be thorough." He looked between them both. "We leave in three days." To be continued. Based on a post by the hospital, for Literotica.

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

Solo Leveling: ARISE OVERDRIVE is out now! Head on over to Steam to begin Sung Jinwoo's epic journey:https://ntiny.link/kfgoverdrive Exclusive $45-off Carver Mat at https://on.auraframes.com/KINDAFUNNY. Promo Code  KINDAFUNNY Thank you for the support! Run of Show - - Start - Housekeeping - 10 Games that Define KINDA FUNNY - Ads - Cutting Games Learn more about your ad choices. Visit megaphone.fm/adchoices

"Whitney Faires an internationally recognized executive coach, keynote speaker, and leadership advisor with 20 years of experience in the healthcare industry. Formerly Chief of Staff to the CFO at Intuitive Surgical, she led high-impact organizational health initiatives, launched global leadership development programs, and coached rising professionals into senior roles. Her multifaceted career spans sales, finance, and commercial operations, where she spearheaded the creation of a $2 billion international leasing portfolio. As the founder of Whitney Faires Coaching, she developed the Courageous Leader Roadmap - a practical approach for leaders to show up authentically, navigate adversity, and drive meaningful results. She is an ICF-accredited PCC coach and is passionate about helping leaders elevate their influence and build high-performing teams.

Melissa Aarskaug is the founder of Executive Connect, a purpose-driven platform that unites high-level leaders to explore transformation, reinvention, and the future of modern leadership. With a background in civil engineering and an 18-year career spanning highly regulated and fast-moving industries, Melissa brings a rare blend of strategic rigor and emotional intelligence to every endeavor. She has helped businesses grow, teams transform, and individuals reconnect with their purpose all while navigating complexity with vision and resilience.Beyond the mic and the stage, Melissa is a mentor, nonprofit founder, and community builder dedicated to elevating others through access, storytelling, and bold connection. Her mission is simple: to help people lead themselves first so they can lead others better and build lives of purpose, integrity, and freedom.In this episode, expect to learn:Why Melissa's 3-year-old is son is both her mentor and fashion consultantHow to build ride-or-die relationshipsHow to use your emotions to make great decisionsWhy fear is evidence you're on the edge of growthAnd much more.Shownotes:Melissa's WebsiteConnect with Melissa on LinkedinConnect with Melissa on Instagram

The real difference between startup ideas that die on the whiteboard and those that become global successes? The mindset of the founder. (Recorded Live on Clubhouse November 20, 2025) In this episode of The Complete Entrepreneur, Colin C. Campbell and Michael Gilmour break down the "startup mindset" — from relentless learning and curiosity to naivety, optimism, and managing fear. They share personal stories of launching new ventures, recovering from failure, and why tenacity, awareness, and a love for the game matter more than any spreadsheet. If you're ready to think differently about how you think, this conversation is your masterclass.   Hosts: Colin C. Campbell, Michael Gilmour

The treatment for locally advanced rectal cancer has undergone numerous changes and is now used routinely in clinical practice. Please join us in a thorough discussion of current evidence and ongoing research of total neoadjuvant therapy in locally advanced rectal cancer with leaders in the field including Drs J. Joshua Smith, Julio Garcia-Aguilar, Emmanouil Fokas, and Benjamin Schlechter Hosts:  ·      Dr. Janet Alvarez - General Surgery Resident at New York Medical College/Metropolitan Hospital Center ·      Dr. Wini Zambare – General Surgery Resident at Weill Cornell Medical Center/New York Presbyterian ·      Dr. Phil Bauer, Graduating Colorectal Surgical Oncology Fellow at Memorial Sloan Kettering Cancer Center  ·      Dr. J. Joshua Smith MD, PhD, Chair, Department of Colon and Rectal Surgery at MD Anderson Cancer Center Guests: 1.     Julio Garcia-Aguilar, MD, PhD Benno C. Schmidt Chair in Surgical Oncology Chief, Colorectal Service, Department of Surgery Director, Colorectal Cancer Research Center, Memorial Sloan Kettering Cancer Center Professor of Surgery, Weill Cornell Medical College 2.     Benjamin Schlechter, MD Senior Physician in the Gastrointestinal Cancer Center at the Dana-Farber Cancer Institute Assistant Professor of Medicine, Medicine, Harvard Medical School 3.     Emmanouil Fokas, MD, DPhil Professor and Chairman | Department of Radiation Oncology, Cyberknife and Radiotherapy | Faculty of Medicine, University Hospital Cologne Learning objectives:  ·      Define locally advanced rectal cancer (LARC) and describe the clinical staging that qualifies patients for total neoadjuvant therapy (TNT). ·      Explain the rationale for transitioning from traditional chemoradiotherapy (CRT) plus surgery to total neoadjuvant therapy in rectal cancer management. ·      Compare the designs, treatment regimens, and long-term outcomes of major TNT trials including RAPIDO, PRODIGE-23, OPRA, and CAO/ARO/AIO-12/16. ·      Evaluate organ preservation strategies—such as the watch-and-wait approach—after TNT and identify which patients are appropriate candidates based on clinical or near-complete response. ·       Summarize emerging research directions including: ·      Integration of circulating tumor DNA (ctDNA) in surveillance and response prediction. ·      The role of immunotherapy in mismatch repair proficient (MSS) and deficient (dMMR) tumors. References:  1.     Garcia-Aguilar, J. et al. Organ Preservation in Patients With Rectal Adenocarcinoma Treated With Total Neoadjuvant Therapy. JCO 40, 2546–2556 (2022). https://pubmed.ncbi.nlm.nih.gov/35483010/ 2.     Verheij, F. S. et al.Long-Term Results of Organ Preservation in Patients With Rectal Adenocarcinoma Treated With Total Neoadjuvant Therapy: The Randomized Phase II OPRA Trial. JCO 42, 500–506 (2024). https://pubmed.ncbi.nlm.nih.gov/37883738/ 3.     Fokas, E. et al. Randomized Phase II Trial of Chemoradiotherapy Plus Induction or Consolidation Chemotherapy as Total Neoadjuvant Therapy for Locally Advanced Rectal Cancer: CAO/ARO/AIO-12. JCO 37, 3212–3222 (2019). https://pubmed.ncbi.nlm.nih.gov/31150315/ 4.     Fokas, E. et al. Chemoradiotherapy Plus Induction or Consolidation Chemotherapy as Total Neoadjuvant Therapy for Patients With Locally Advanced Rectal Cancer: Long-term Results of the CAO/ARO/AIO-12 Randomized Clinical Trial. JAMA Oncol 8, e215445–e215445 (2022). https://pubmed.ncbi.nlm.nih.gov/34792531/ 5.     Williams H*, Fokas E*, et al. Survival among patients treated with total mesorectal excision or selective watch-and-wait after total neoadjuvant therapy: a pooled analysis of the CAO/ARO/AIO-12 and OPRA randomized phase II trials. Ann Oncol 2025 May;36(5):543-547. https://pubmed.ncbi.nlm.nih.gov/39848335/ 6.     Gani, C. et al. Organ preservation after total neoadjuvant therapy for locally advanced rectal cancer (CAO/ARO/AIO-16): an open-label, multicentre, single-arm, phase 2 trial. The Lancet Gastroenterology & Hepatology 10, 562–572 (2025). https://pubmed.ncbi.nlm.nih.gov/40347958/  Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more.   If you liked this episode, check out our recent episodes here: https://behindtheknife.org/listen Behind the Knife Premium: General Surgery Oral Board Review Course: https://behindtheknife.org/premium/general-surgery-oral-board-review Trauma Surgery Video Atlas: https://behindtheknife.org/premium/trauma-surgery-video-atlas Dominate Surgery: A High-Yield Guide to Your Surgery Clerkship: https://behindtheknife.org/premium/dominate-surgery-a-high-yield-guide-to-your-surgery-clerkship Dominate Surgery for APPs: A High-Yield Guide to Your Surgery Rotation: https://behindtheknife.org/premium/dominate-surgery-for-apps-a-high-yield-guide-to-your-surgery-rotation Vascular Surgery Oral Board Review Course: https://behindtheknife.org/premium/vascular-surgery-oral-board-audio-review Colorectal Surgery Oral Board Review Course: https://behindtheknife.org/premium/colorectal-surgery-oral-board-audio-review Surgical Oncology Oral Board Review Course: https://behindtheknife.org/premium/surgical-oncology-oral-board-audio-review Cardiothoracic Oral Board Review Course: https://behindtheknife.org/premium/cardiothoracic-surgery-oral-board-audio-review Download our App: Apple App Store: https://apps.apple.com/us/app/behind-the-knife/id1672420049 Android/Google Play: https://play.google.com/store/apps/details?id=com.btk.app&hl=en_US

Harry Lloyd continues his groundbreaking Four Mirrors series, examining why justice and psychotherapy—though valuable tools—become dangerous when they define your identity. What You'll Discover: ✅ Why justice sorts the world into guilty vs. not guilty (and why that's limiting) ✅ How the psychotherapeutic mirror replaced spiritual guidance ✅ Why self-actualization without higher purpose leads to emptiness ✅ The problem with forgiveness in therapy vs. spiritual reconciliation ✅ Why "healthy" and "innocent" aren't endpoints, but byproducts ✅ How terror and contempt emerge when justice defines identity Key Topics Covered: The Justice Mirror: Why society needs it, but you can't live by it Martin Luther King Jr.'s insight: "Law cannot change the heart, but it can restrain the heartless" The Psychotherapeutic Mirror: Self-actualization without transcendent purpose Viktor Frankl's observation: Hyperfixating on happiness pushes it away Why cognitive behavioral therapy sorts the world into healthy vs. not healthy The difference between process and goal: Health is a byproduct, not the destination Harry's Core Insight: "Justice is a practical necessity for society, but making it the reflection of your personal identity creates only two possible products: terror and contempt. Both are actively antagonistic toward personal growth." On Psychotherapy's Limitation: "Without a higher authority to serve as the foundation for identity, it ends up being derived from the patient themselves. The psychotherapeutic mirror has the virtue of assuming imperfection and a need for growth, but it's still uncomfortably self-focused." The Four Mirrors Series: Mirror 1: The Empty Pool (Narcissus and self-derived identity) Mirror 2: The Cultural Mirror (society's expectations) Mirror 3: The Justice Mirror (guilty vs. not guilty) - THIS EPISODE Mirror 4: The Psychotherapeutic Mirror (healthy vs. not healthy) - THIS EPISODE  

If you had to choose, what would be the ten video games that define YOU? Join Hoody and Kevin as we not only share ours, but explain why they played a big part in who we are! Plus what are our current Thanksgiving and Black Friday plans? All that and more with the Crisis Crew! Buy Your Own Crisis Crew Shirt!: https://bit.ly/3I5Lv8G New Episodes of Crisis on Infinite Podcasts come out every Monday and Thursday! Make sure to rate us and subscribe to us on your platform of choice and send us a secret message and we'll read it out loud on next week's show!!See omnystudio.com/listener for privacy information.

Technology is racing ahead — but courage and conscience must lead the way. In this episode, Michelle Redfern and Mel Butcher explore how women leaders can be the dissenting voices that keep ethics, empathy, and humanity at the centre of progress.Lead to Soar is a podcast for ambitious women and the leaders who support them. Hosted by Michelle Redfern and Mel Butcher, it delivers evidence-based, practical advice on leadership, career progression, and closing the gender gap. Join the Lead to Soar Network at leadtosoar.network or get Michelle's book The Leadership Compass at michelleredfern.com/book. Hosted on Acast. See acast.com/privacy for more information.

Episodio 858 de Contralínea En Vivo conducido por Nancy Flores y Aníbal García: -Se define integración de la nueva Corte; ministro indígena, su presidente- Transmisión 04 de junio de 2025 CONTRALÍNEA EN VIVO se transmite de lunes a viernes a partir de las 10:00hrs (hora del centro de México) a través de Facebook live, YouTube y Telegram. La MESA DE ECONOMÍA POLÍTICA se trasmite todos los lunes a partir de las 14:00hrs. Nuestro programa de análisis, AMÉRICA INSUMISA, se trasmite los martes a partir de las 14hrs. AGENDA DE SEGURIDAD NACIONAL es los miércoles a partir de las 14:00hrs Estamos en Facebook, YouTube, Twitter, TikTok, Instagram, Whatsapp y Telegram como Contralínea. Escúchanos en Spotify, Apple Podcast e Ivoox como Contralínea Audio.

If you've ever caught yourself thinking “who am I without my job?” or felt your identity slipping when a relationship ends… this episode is going to hit home.Today I'm joined by Twinkle Stanly, content creator, speaker, and the woman behind one of the most relatable pivots online right now. We dive deep into what it actually feels like to walk away from a life that looks “fine” on paper, but no longer feels aligned.If you've been questioning your path, feeling disconnected from who you are, or stuck between wanting more and not knowing where to begin -this conversation will help you find clarity, confidence, and your true identity again.In this episode, we unpack:

In this episode, Robin Merttens is joined by Tim Hardcastle, CEO and Co-founder of INSTANDA, to reflect on what it takes to turn a contrarian vision into a global insurtech platform and what the next decade of innovation might look like. Tim left a senior role at Hiscox to build a no-code platform for insurers at a time when most said it couldn't be done. Ten years on, INSTANDA powers operations around the world and is gearing up for its next big leap. This conversation revisits the early sparks of that journey, including a memorable chat at the Royal Exchange, and dives into the personal and professional lessons Tim has gathered along the way. In this conversation, Tim shares: Why the earliest versions of INSTANDA were built despite zero market demand How a falling out with a boss became the unexpected catalyst for entrepreneurship The reality of scaling a tech company in insurance including a motorbike sale to make payroll Why belief, timing and architecture were crucial to gaining traction How humility shaped both leadership style and product design What it means to lead through survival, scale and reinvention His view on legacy, moonshot AI and the importance of letting go What's fuelling his passion ten years in and where the next decade might lead This one is part retrospective, part roadmap and full of insight for anyone thinking long-term about change in insurance. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning. Continuing Professional Development This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme. By the end of this podcast, you should be able to meet the following Learning Objectives: Describe the early challenges of launching a no-code insurance platform in a sceptical market. Explain how belief, architecture and timing contributed to INSTANDA's success and scalability. Define the role of humility in effective insurtech leadership and product design. If your organisation is a member of InsTech and you would like to receive a quarterly summary of the CPD hours you have earned, visit the Episode 382 page of the InsTech website or email cpd@instech.co to let us know you have listened to this podcast. To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.

Jenny Nash builds on her conversation with Mary Laura Philpott to highlight a crucial truth: writing for yourself and writing for readers are two very different things—and they need to happen at the same time. Start from passion, but bring market intention in early, because it shapes everything from structure to genre to how your book will sell. Define your goals up front, so you're not left frustrated later.Transcript Below!SPONSORSHIP MESSAGEHey, it's Jennie Nash, and I wanted to remind you that while you're shopping all the sales this week, think about investing in your writing. Author Accelerator book coaches are offering a Black Friday special for writers who are ready to move forward on their books. It's called the Mini Blueprint Strategy Session, and you get a focused one-on-one experience that helps you see what's working in your manuscript and what to do next. Eighty-six of our certified book coaches are offering this special for a limited time. You can go to authoraccelerator.com/black-friday to check it out.EPISODE TRANSCRIPTHi, I'm Jennie Nash and you're listening to the Hashtag AmWriting Podcast. This is a Write Big Session—a short episode about the mindset shifts that help you stop playing small and write like it matters.Today I wanted to do a second episode about some of the things that Mary Laura Philpott shared in our last episode. I thought that conversation was just rich with incredible meaning, and something she said has really stuck with me—that I want to amplify here today.And it's this idea about the difference between what you want to write for your own self—and writing for readers in the marketplace. Mary Laura articulated so well that these are two really separate parts of the process. You have to write what you want to write from your heart. You have to bring your heart and your soul to your work—because first of all, writing a book is a really long undertaking. You're going to spend a lot of time with this story or this content and material, and you want to make sure that you're doing it from love.You want to make sure that you're doing it from some deep creative well within yourself—and tapping into that place that is rich and full and makes you feel alive. That's the only book that's worth writing, and many people do that kind of writing and do that kind of work—and don't ever want to cross over to that other place where now they're doing the work of making that ready and accessible for a reader.And Mary Laura talked about how that second shift in the book-writing process is so weighty for her—and it is for everyone. The difference between writing something for your own self and writing something that bubbles up and springs up from inside you, and writing something with the intention that it's going to be bought and sold by strangers—and read by people that you don't know—that's what strangers are, I guess—the difference between those two things is really huge. And I think too many writers make the mistake of doing the first part and thinking that's enough--that they don't have to think about, well, what does my reader want? Where does this book fit on the shelf in a bookstore? How is this going to be bought and sold?What is this book's relationship to the marketplace? They don't make that leap into that second way of thinking—and then they get frustrated when the marketplace rejects their work. It's the work of their heart. It's the work of their soul. They brought their whole being to the page—but they didn't do that second part.But here's the key about that second part—It doesn't usually come after. It's not chronological. You don't write the thing and then think about the marketplace. Sometimes that happens—but it's actually really rare.You have to do those two parts of the work at the same time—they have to overlap. You start a project out of the love and the passion and the yearning and the desire, but the intention that it's going to be for the marketplace needs to come pretty soon thereafter, because it's going to impact your structure.It's going to impact your genre. If you're writing fiction, it's going to impact the length of what you write. It's going to impact all kinds of decisions that you make about that book, and if you leave those decisions until after you've written a draft, you're likely going to be very disappointed.So what this is really about is understanding your intention for the work as soon as you can. So again, you might start with the love and the desire and the yearning and the passion, but once you start thinking… I would like for this to be read, I would like for this to be in the marketplace. My intention and ambition is for it to be read. Then you need to stop and start asking yourself some of these core questions about: how is it going to be read, how is it going to be in the marketplace? My Blueprint books were designed for this exact thing. They offer a 14-step method of inquiry that helps you think about these core questions at the beginning of a project before you write too far.This isn't an advertisement for my Blueprint books. I think they're great, but there's a lot of other ways to get this work done as well. There's some other methods—there's other systems and processes. You might have a framework for doing it as well, but it's something that we really need to think about—is these two different pieces of the process. So my reflection for today is to go back and listen to that episode with Mary Laura Philpott and listen for the words that she says around this, because they're so good—and I think she just pinned it down so well—and I just want you to spend some time reflecting on these two phases of the process and these two parts of making a book that readers are going to love.Until next time, stop playing small and write like it matters.The Hashtag AmWriting Podcast is produced by Andrew Perrella. Our intro music, aptly titled Unemployed Monday, was written and played by Max Cohen. Andrew and Max were paid for their time and their creative output, because everyone deserves to be paid for their work. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit amwriting.substack.com/subscribe

In this episode I talk about what it's like to take on a large number of new roles in a very short period of time, and how doing so can leave you feeling detached from yourself unless you approach those roles with clear thinking, humility, and attention. Over the last few years I became a husband, a father, an immigrant, and a practitioner in a new career field — all while continuing the roles I already had. That much change, that fast, forced me to build a framework for integrating new roles without losing who I am or slipping into unreasonable self-judgment. Key takeaways from this episode include: Roles come with duties — and the more life you live, the more roles you'll have. That's normal, but it demands active attention. You will not be good at a new role at first — and that's not a sign that you shouldn't take it on. It's a sign that you should start like a student, with humility. You must “titrate” your expectations — judge yourself only according to what is reasonable for your stage of development in that role. Define the “counting to 10” version of any new role — focus on performing the simplest, most fundamental parts well before anything else. Habituation shapes character — who you are today is the sum of what you've gotten comfortable with; who you'll become depends on the habits you build now. For an ad-free version of this podcast please visit https://stoicismpod.com/members For links to other valuable Stoic things, please visit https://links.stoicismpod.com If you'd like to provide feedback on this episode, or have questions, you may do so as a member. Email sent by non-members will not be answered (though they may be read). This isn't punitive, I just cannot keep up. Limiting access to members reduces my workload. You're always invited to leave a comment on Spotify, member or not. Thanks for listening and have a great day! Learn more about your ad choices. Visit megaphone.fm/adchoices

Your math vision prioritizes critical thinking, but can everyone on your team describe what that actually looks like in classrooms?In this episode, you'll sit in on a real conversation between our team as we unpack a problem of practice. Yvette shares her experience coaching a large district where critical thinking appears in their math vision but isn't yet clearly defined across their leadership team. We reflect on a district that's working toward coherence by focusing on problem solving, discourse, and fluency. You'll hear how shared mathematical experiences are helping leaders connect their instructional goals to what students say and do. We also explore a powerful classroom moment from the film Counted Out, where students debated the real-world impact of COVID-19 using exponential thinking. It's a vivid reminder of how math can fuel critical thinking when the conditions are right.We'll explore:How to define math critical thinking using the simple frame: thinking carefully, questioning deeply, deciding wiselyWhy the Ontario curriculum connects critical thinking to social-emotional learning and what that means for classroom practiceA strategy Yvette uses in leadership sessions: engaging instructional teams in mathematical experiences and reflecting together on where the vision lives in their actionsThe importance of moving beyond shared language to shared experienceIf your district has a strong math vision but you're still working toward system-wide clarity, this episode offers a grounded look at how to build it — one shared experience at a time. Press play and reflect on how your own team is defining and supporting math critical thinking.Not sure what matters most when designing math improvement plans? Take this assessment and get a free customized report: https://makemathmoments.com/grow/ Math coordinators and leaders – Ready to design your math improvement plan with guidance, support and using structure? Learn how to follow our 4 stage process. https://growyourmathprogram.com Looking to supplement your curriculum with problem based lessons and units? Make Math Moments Problem Based Lessons & Units Show Notes PageLove the show? Text us your big takeaway!Are you wondering how to create K-12 math lesson plans that leave students so engaged they don't want to stop exploring your math curriculum when the bell rings? In their podcast, Kyle Pearce and Jon Orr—founders of MakeMathMoments.com—share over 19 years of experience inspiring K-12 math students, teachers, and district leaders with effective math activities, engaging resources, and innovative math leadership strategies. Through a 6-step framework, they guide K-12 classroom teachers and district math coordinators on building a strong, balanced math program that grows student and teacher impact. Each week, gain fresh ideas, feedback, and practical strategies to feel more confident and motivate students to see the beauty in math. Start making math moments today by listening to Episode #139: "Making Math Moments From Day 1 to 180.

Most podcast host pick their guests based on popularity alone. Sadly, most of the time, those guests disappoint on all levels, and it damages the show's credibility. Thankfully, there's a superior alternative approach you can take! In this episode, Olajumoke Fatoki shares a five-step system to help you book the right guests every time. Get ready to elevate your interviews and make your podcast unforgettable for the people who matter most, your listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358Chapters00:00 The Importance of Choosing the Right Guest02:48 Framework for Guest Selection06:03 Steps to Enhance Podcast Interviews08:56 Creating Value for Your AudienceTakeawaysChoosing guests based on popularity can backfire.A guest's value reflects on the podcast's credibility.Guest interviews can elevate a podcast when done right.Define your audience's needs before selecting guests.Create an ideal guest profile to guide selection.Research potential guests within your network.Look for rising stars instead of just big names.Vet guests by consuming their previous content.Prepare guests thoroughly for a successful interview.Focus on providing value to your audience.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/358