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What happens when three entertainment veterans decide to launch a video-first podcast to grow their AI marketing agency? You get a masterclass in real-time problem-solving that'll make you rethink everything about your content strategy. When Dave Clapper reached out asking for live podcast coaching, I knew we were about to dive deep into the messy, beautiful process of turning natural chemistry into strategic content gold. The Taptico founders—Dave, Nick Tapp, and Tribble Reese—brought their radio backgrounds, reality TV experience, and rebellious energy to the Reinvention Room, and what unfolded was pure coaching magic.This is a live transformation where we tackle everything from naming confusion to audience clarity to the four foundational P's that make or break any show. We dig into why "Dave Learns AI" beats "Taptico Talks" every damn time, how to turn your personality into your competitive advantage, and why being clear trumps being clever when you're trying to build an audience. If you've ever wondered whether to go video-first or how to make your expertise approachable without dumbing it down, this episode is your roadmap.What You'll LearnWhy clarity beats cleverness when naming your podcast and how to remove barriers for your audienceThe four foundational P's: Purpose, Person, Premise, and Promise that anchor every successful showHow to identify your primary, secondary, and tertiary listeners without trying to please everyoneThe psychology behind video-first content and why YouTube is its own beast requiring different strategiesHow to channel your natural chemistry and humor into focused, strategic content that drives business resultsWhy the "everyman" approach works better than positioning yourself as the unreachable expertThe art of strong calls-to-action and why tentative language kills conversionsHow to create lead magnets that actually convert viewers into clientsThe Taptico guys prove that when you combine authentic personality with strategic focus, magic happens. Their willingness to be vulnerable, ask hard questions, and pivot in real-time is exactly what separates successful entrepreneurs from those who stay stuck. What's one area of your content strategy that needs this kind of honest evaluation? Ready to get the clarity you need to make your next move? Book a free clarity call with Allison or follow her journey on Instagram.Resources MentionedTaptico AgencyThe Lyra Prompt (Episode 9)CalendlyQuotes from the Episode"It's so much easier to be clear than clever, especially when it comes to names because you guys can have the most magnificent show ever, but if it's hard to find or hard to spell, it ends up putting a barrier." - Allison Hare (10:04)"We revoke and repent against corporate life. That's why we're doing this... It's also a filtration. These guys would be fun to work with once a week. Do they know what they're doing? Yeah, would they be fun to hang out with? Yeah." - Nick Tapp (17:26)"We're doctors. If we can fix the problems that you know that you have and the pains that you know that you have with little friction and well done and over deliver, call us. If you're not sure you need us, don't call us." - Nick Tapp (35:52)"I think one of our differentiating factors is our personality. And we know what we're doing. We're competent. We're smart. But we also have fun because why would you not enjoy what you're doing?" - Nick Tapp (17:00)"Don't wait one more minute. Get on the phone with us and let's talk about what that change would look like for you, what the ROI could look like for you. I would be really clear on your call to action." - Allison Hare (52:05)Timestamps00:00 - Welcome and introductions01:21 - Purpose of live coaching session01:58 - What Dave wants from coaching03:02 - Tribble's content strategy goals03:57 - Nick's distribution and SEO questions05:35 - Discussion about naming strategy09:40 - The case for "Dave Learns AI"14:47 - The four P's framework introduction16:37 - Purpose: Trust building vs lead generation23:11 - Person: Identifying ideal audience28:33 - The problem Taptico uniquely solves37:25 - Premise: What the show is about40:28 - Promise: What listeners walk away with46:58 - Format and personality discussion50:44 - Strong call-to-action strategies54:05 - Final feedback and wrap-upTips/TakeawaysName for clarity, not cleverness - Your podcast name should immediately tell people what they'll get, removing any barriers to discovery and understanding.Use the "you" language - Speak directly to one person rather than referring to "your audience" to create intimate, engaging content.Define your P1, P2, P3 audiences - Know exactly who pays you (P1), who shares your content (P2), and who enjoys but doesn't buy (P3).Lead with the problem you solve - People pay to have problems solved, so get crystal clear on what specific pain point you address.Make strong calls-to-action - Avoid tentative language like "if you're interested" and instead use direct commands that create urgency.Personality is your competitive advantage - Don't try to be someone you're not; lean into what makes you unique and engaging. Be sure to rate, review, and follow this podcast on your player and also, connect with me IRL for more goodness and life-changing stuff.Schedule a FREE podcast clarity call with me - Your future audience is out there. Talk to them!Sign up for the free Reinvention Roadmap weekly emailAllisonHare.comFollow me on Instagram, LinkedIn, Facebook, and YouTube.DOWNLOAD the free podcast equipment guide- No guesswork, no google rabbit holes, start recording todayReb3l Dance Fitness - Try it at home! Free month with this link.Personal Brand - need help building yours? Schedule a call with me here and let's discuss.Feedback and Contact:: allison@allisonhare.com
Overthinking is the number one enemy when leading effectively and creating powerful content. With all the information and training available within the network marketing business, it's easy to become overwhelmed.But when you start with what comes naturally, the process feels less like a chore and more like an extension of yourself. And that is how you build an authentic brand.In another Diamond Life Mentor Uncut episode, Balazs W Kardos answers a question from his community about analysis paralysis and ad spend strategy. As one of his members enjoys doing ads, he says that it is a perfect way to consistently apply what she knows and work with others who do the same.Instead of trying to be perfect from day one, he wants you to approach ads like a controlled experiment. Start with a small, manageable budget by reinvesting a portion of your sales into the ad spend.Balazs also emphasizes that ads are only as effective as the content and brand they point to. Your goal is to attract people who are a natural fit for you and your business. Define your brand voice and set expectations about your ideal team members so your ads not only show the product you're selling, but also who you are. "You're going to pick a percentage of your commission that you generate from a direct sale that you will reinvest back into your ads. Depending on your financial situation, 10%, 20%, 50%, I would even say 50% would be smart, because you'll scale faster." - Balazs W KardosListen to this episode to focus on your strengths, master the fundamentals of ads, and grow from $300 to $10k through a strategic blueprint.Key Diamond Nuggets In This Episode:How can you prevent analysis paralysis as a leader and content creator?Why are context and personal alignment relevant to running a business?How can you master ads with a strategic ad spend?Why build a team of like-minded individuals?How can you reinvest in ads?What is the role of content and branding in your ad results?Want a Personalized Plan for Business & Life Optimization?Book A FREE Call Connect with Balazs W Kardos:WebsiteFacebookThe Diamond Life CommunityLinkedInYouTubeInstagramThe Diamond Life Mentor Instagram
Hey Guys, as we begin digging deeper into how to refute premillennialism, let's spend some time trying to understand the process of defining and defeating the arguments. Visit our linktree: https://linktr.ee/scatteredabroadnetwork Visit our website, www.scatteredabroad.org, and subscribe to our email list. "Like" and "share" our Facebook page: https:// www.facebook.com/sapodcastnetwork Follow us on Instagram: https://www.instagram.com/ the_scattered_abroad_network/ Subscribe to our Substack: https://scatteredabroad.substack.com/Subscribe to our YouTube channel: The Scattered Abroad Network Contact us through email at san@msop.org. If you would like to consider supporting us in any way, don't hesitate to contact us through this email.
Steve McNair var vel settur og vel þekktur leikmaður í amerísku fótboltadeildinni. Hann hafði ofboðslega gott orð á sér fyrir löngu köstin sem hann kastaði, fyrir snerpuna og dugnaðinn. Þá var hann elskandi faðir og eiginmaður og átti framtíðina fyrir sér nú þegar hann hafði nýverið sett skóna á hilluna, viðskiptatækifærin hreinlega biðu hans. En svo fór allt úrskeiðis. Þátturinn er í boði Define the Line Sport Kóðinn "morðskúrinn" veitir 15% afslátt af öllum vörum inn á www.definetheline.is Komdu í áskrift! www.pardus.is/mordskurinn
There was a frustrated and somber postgame show yesterday after the Pirates lost 14-0. Greg Brown thinks the Pirates will acquire a bat we wouldn't be able to believe they could add to the team. Dan thinks Bob Nutting cares about his legacy and his legacy will be defined on what they do with Paul Skenes. Dan said the Pirates offered Russell Martin $20 million per year to try and stay.
There are new, progressive definitions of democracy and Tomi Lahren is clarifying their dangerous implications. Podcast host and political commentator Ben Ferguson joins to discuss why Dems excuse lawlessness just to oppose Trump. Then, Tomi has some Final Thoughts for the Democratic Party. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Empathetic leadership drives engagement, performance, and innovation. It's a fact. Yet post-pandemic, leaders are struggling to balance the needs of their people with the demands of the business and their own mental health. This livestream session with empathy expert, speaker, author, and podcast host of The Empathy Edge, Maria Ross, will enable leaders from the Director to C-suite to build high-performing teams, align their work with their values, and find success in the new world of work.The audience will gain:DEFINE what empathy means in a work context and clarify confusing terminology. Bust common empathy myths that hold leaders back.DISCOVER how empathy helps you do good while doing well financially: Empathy is not just good for the world, but it can be a competitive advantage. We'll walk through the financial & organizational benefits of acting with empathy, and how you can persuade others in the organization to do the right thing.EXPLORE what empathy is - and more importantly, what it is NOT.DISCOVER the Five Pillars of Effective and Empathetic Leadership to better balance the needs of the business with the needs of your people.To access the episode transcript, please scroll down below.Key Takeaways:Empathy requires great strength to be able to take on someone else's point of view without fear or defensiveness.We can access empathy through two angles - cognitive and affective (or emotional) empathy.Why managers need to create a human connection with their teams.In today's digital world, connection is more important than ever. It is a key to experiencing empathy. "You need to be very firmly grounded in who you are, what you believe, and your own self-confidence to open yourself up to other points of view. Empathy is anything but weak; it's a strength." — Maria RossEpisode References: Sign Up Here for PeopleFoward Network: https://bit.ly/pfncommunityThe Empathy Edge Podcast: Daina Middleton: How to do Layoffs with Humanity, Inclusion, and Compassion Dr. Michelle Zhou: Empathic AI is Real and It's Here - But We Need Everyone Involved! Dr. Cori Lathan: Benevolent Cyborgs and a Techno-Optimist's View on TechnologyFrom Our Partner:SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.About PeopleForward Network: We exist to help all people experience meaningful work.We imagine a world where leadership and people-first leadership are synonymous.PeopleForward Network provides innovative podcasting, communications, and partnership services for people-first leaders to impact meaningful work.From podcast production and distribution to creative services and growth consulting, PeopleForward Network's mission is to share resources and insights with its global community of leaders, connectors, and creators to inspire and build workplaces where people thrive.Connect with Jason Cochran & PeopleForward Network: Website: https://peopleforwardnetwork.com/ YouTube: https://www.youtube.com/@Jason.Cochran LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ Instagram: https://www.instagram.com/jasondcochran/ Connect with Maria:Get Maria's books on empathy: Red-Slice.com/booksLearn more about Maria's work: Red-Slice.comHire Maria to speak: Red-Slice.com/Speaker-Maria-RossTake the LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaFacebook: Red SliceThreads: @redslicemaria
Introduction: Host Michael Rand looks at the Star Tribune's recent story on declining Target Field attendance and picks out three moments that really cost the Twins. The Yankees, of course, have played a role in their misery -- and continued to do so on Monday. 12:00: Star Tribune Vikings writer Emily Leiker joins Rand to talk about all the big moments from Saturday's preseason opener and to set up a big week ahead for quarterback J.J. McCarthy. 31:00: A very veteran addition for the Wild?
In this episode of Gartner ThinkCast, we dive into how data and analytics leaders can navigate the mounting pressure to deliver AI results, while building the trust, governance and business value needed for long-term success. Fresh from the Opening Keynote at Gartner Data & Analytics Summit, Gartner experts Gareth Herschel and Carlie Idoine share why this is the best time to be in data and analytics — and how to scale your AI journey with confidence. From trust models and “freedom in a box” governance, to measuring real value and telling the right story, they break down what it takes to turn AI potential into measurable impact. Tune in to discover: Why trust in both AI and data is the foundation for success How to design governance that accelerates innovation Ways to measure value beyond ROI — including return on the future How storytelling bridges the gap between analytics and business impact Dig Deeper: Buy tickets to Gartner Data & Analytics Summit Watch the full Opening Keynote
Are you over-stuffing your online course with content, thinking it's more valuable? This is the #1 mistake that leads to student overwhelm and lower sales! This episode reveals a simple framework for creating a "Goldilocks Course" that's perfectly potent and focused, so you can stop fearing 'not enough' and start delivering exactly what your students need to get results.Learn how to:Identify the expert's fatal flaw: Over-stuffing a course and how it leads to student overwhelm and burnout.Define your course's "Holy Grail" outcome: The single guiding star that dictates every piece of content you include.Apply the "Direct Impact" Filter: A simple, three-step framework for cutting out "nice-to-have" content and focusing only on what gets students results.Weekly Action Item:Define Your Holy Grail Outcome: Get crystal clear on the one specific, tangible result your students will achieve by the end of your course. Write it down and keep it visible.Apply the "Direct Impact" Filter: Take one module or lesson from your course (or outline) and, for each piece of content, ask: "Does this directly help my student achieve the Holy Grail outcome?"Create a "Parking Lot": Start a separate document or list for all the "nice-to-have" ideas you decide to remove from your core course.Show Resources: Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideasWork With Dr. Moira:Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
In this episode, I talk about why defining a relationship is less about "what are we" and more about "how are we." I talk about how a relationship is defined by patterns and behavior FIRST, and a label second.Get your listener bonus: casekenny.com/bookInstagram: @case.kenny
This clip is from Brendon's 2hr training in the GrowthDay app. Get the full training by becoming a member: https://growthday.go.link/gCW0U Feeling drained or thrown off every time you're around certain people? You're not alone—most of us unknowingly absorb the moods and mindsets of others, letting their energy dictate our own. In this empowering episode, Brendon shares how to protect your emotional state, reset quickly, and live each day in alignment with who you truly want to be. You'll learn how to: 1.) Define your identity with intention so you're not swayed by others' negativity or chaos. 2.) Stay grounded in body and mind to remember that you are not their story—you are your own. 3.) Reclaim control with reset rituals that restore focus, purpose, and peace no matter the situation. _____________________________________ If you're ready to stop being reactive and start living with clarity, confidence, and calm, this episode is your blueprint for mastering your energy—and your life. _____________________________________ Life-Changing Resources: Become a GrowthDay member to unlock daily motivational audio from Brendon, weekly training from the world's top coaches and experts, exclusive Monday Motivation from Ed Mylett, Brendon AI, and over $5,000 of courses! https://growthday.go.link/gCW0U Download Brendon's famous 1-Page Productivity Guide: https://www.growthday.com/pdf-g ✨ Subscribe now and start your journey to a more fulfilling life! _____________________________________ Follow for more motivation: Instagram: @brendonburchard / @growthday YouTube: @BrendonBurchard / @GrowthDayMotivation Facebook: Brendon Burchard / GrowthDay _____________________________________ Don't forget to leave a review and share this episode with someone who needs to hear this!
Jeff and Rebecca process some public comments about the idea of being "well-read," a big influencer book club, a study on the gender of animals in kids books, and more book news of the week. Subscribe to the podcast via RSS, Apple Podcasts, and Spotify. Sign up for the Book Riot Podcast Newsletter and follow the show on Instagram and Bluesky. Get more industry news with our Today in Books daily newsletter. Book Riot is hiring a digital content specialist! If you love books and know the ins and outs of social media strategy, and especially social video, consider joining the team. Find details and apply by August 22, 2025, at riotnewmedia.com/careers. Use code BOOKRIOT to get an exclusive 60% off an annual Incogni plan at https://incogni.com/bookriot This content contains affiliate links. When you buy through these links, we may earn an affiliate commission. Discussed in this episode: BookTok celeb Jack Edwards launches Inklings book club to “elevate” online reading culture Obamas' production company picks up All the Sinners Bleed National Association of Black Bookstores launches Study shows gender bias in animal characters in children's books Frontlist Foyer, brought to you by Thriftbooks: The Book of Alchemy Clam Down by Anelise Chen How to Be a Living Thing by Mari Andrew Learn more about your ad choices. Visit megaphone.fm/adchoices
The How of Business - How to start, run & grow a small business.
How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness. Show Notes Page: https://www.thehowofbusiness.com/577-susan-gonzales-ai-literacy/ Artificial intelligence isn't coming - it's already here, and small business owners can't afford to be left behind. In this episode of The How of Business, Henry Lopez speaks with Susan Gonzales, founder and CEO of AI and You, a nonprofit dedicated to making AI literacy accessible for everyday people. Susan explains why fear, skepticism, and lack of awareness are slowing AI adoption (especially among women and minority business owners) and how these barriers can be overcome. She breaks down the difference between predictive and generative AI, offers practical advice on where to start. Susan's five-step framework for crafting effective AI prompts: 1) Help me with… (Be specific) 2) You are a… (Define the role) 3) The output should be… (State the desired format) 4) You should know… (Provide context) 5) Here are some… (Include references or examples) From creating business plans and marketing strategies to streamlining repetitive tasks, Susan shares real-world examples of how AI can save time, reduce costs, and open new opportunities. She also warns about “hallucinations” in AI-generated output and emphasizes the importance of verifying results before relying on them. The conversation covers emerging trends like AI agents (the next generation of chatbots with reasoning capabilities) and how existing business tools, like CRMs, accounting platforms, and Microsoft Copilot, are embedding AI features business owners should explore. Susan's core message is clear: AI literacy is now an essential basic business skill. Owners who start learning and experimenting today will have a significant advantage over those who wait. “The more specific the prompt, the more specific the answer,” Susan advises, encouraging listeners to explore AI tools with curiosity rather than fear. Listen to gain the confidence, knowledge, and practical steps you need to start leveraging AI in your small business today. Susan Gonzales is the founder and CEO of AI and You, a nonprofit dedicated to making artificial intelligence literacy accessible to everyday people and small business owners. A former policy executive at Facebook, Susan has worked at the intersection of technology, policy, and community engagement, and now focuses on educating diverse communities about AI opportunities and challenges. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).
Saul had everything—status, reputation, religious zeal. But on the road to Damascus, everything changed. Jesus interrupts Saul's mission and flips his world upside down, turning him from persecutor to preacher. In this message, we see how Jesus still meets people where they are, strips away false identities, and replaces them with the surpassing worth of knowing him. The question isn't whether Jesus will lead—it's whether we'll follow when he does.
Louie talks through why visuals define your podcast. He talks about why the appearance of your podcast matters through branding, identity and more. He shares tips on how to make your podcast appealing and stand out across different platforms, and the things you need to consider when creating podcast visuals and branding. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! podcast@disruptivemedia.co.uk Episode Takeaways • Spend some time thinking about your branding and how you want to come across visually to your audience. • Do you already have branding, and if so, consider if this still works for you and your podcast and if it is something you want to change. • If you want to be the forefront of your brand then you need to spend some time thinking about how that will look, including quality photography of yourself. • When designing your branding, you need to think about scalability, that is that it will work larger and smaller than originally designed. • Thumbnails are one of the first things your audience will see when they are suggested your content, so it's important these look professional. BEST MOMENTS “You must avoid using any low-quality photos.” “That's why it's really important to get a professional to create your artwork.” “Thumbnails are on of the first things your audience sees.” "Branding is literally everywhere" VALUABLE RESOURCES Website Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/ CONNECT & CONTACT Instagram LinkedIn Email: Podcast@disruptivemedia.co.uk
Saul had everything—status, reputation, religious zeal. But on the road to Damascus, everything changed. Jesus interrupts Saul's mission and flips his world upside down, turning him from persecutor to preacher. In this message, we see how Jesus still meets people where they are, strips away false identities, and replaces them with the surpassing worth of knowing him. The question isn't whether Jesus will lead—it's whether we'll follow when he does.
It might still be early in Trump's second term, but he's already positioning himself as a dealmaker on the world stage; from brokering peace between nations to preparing for a historic summit with Putin in Alaska this week. But with Ukraine's leader notably absent from the Putin meeting, and tensions escalating in Gaza, we're asking whether Trump's legacy as a peacemaker is actually working or if some conflict resolutions remain out of reach. And in headlines today US President Donald Trump is deploying 800 National Guard troops to Washington DC, and putting the city's police department under federal control; Australia has been urged to go further than recognising a Palestinian state by following up with sanctions and an arms embargo on Israel; Prince Harry and Meghan have extended their partnership with Netflix with a multi-year, first-look deal including another series and Christmas special of With Love Meghan; Lifeblood are hoping a little bit of sibling rivalry will help increase their blood and plasma supplies, encouraging middle children to step out from the shadows of their over achieving older siblings and extroverted younger ones to roll up a sleeve THE END BITSSupport independent women's media Check out The Quicky Instagram here Listen to Morning Tea celebrity headlines here Want $10 + a free month of Mamamia? We've got you.We're cooking up something exciting and need your brilliant opinions to help us make even better content.It's just 20 minutes of your time, and you'll get: $10 e-gift card 1 month Mamamia subscription (or gift it to someone if you're already a subscriber) Survey hereT&Cs here GET IN TOUCHShare your story, feedback, or dilemma! Send us a voice note or email us at thequicky@mamamia.com.au CREDITS Hosts: Taylah Strano & Claire Murphy Guest: Amelia Lester, Mamamia's US Correspondent Audio Producer: Lu Hill Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients.Branding isn't reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.”A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with local posters before expandingBalaji Wafers started the same way — one cinema in Gujarat, expanding town by town.For a kid toy startup, the playbook changed. They sold B2B kits to schools while targeting mothers online through “mom bloggers.” Their pivot to B2C delivered faster returns.B2B players like Thermax learned that branding matters even for industrial boilers. Independent research revealed customers rated them nearly as high as L&T.Non-negotiables before launch: • Know your customer vividly • Define your brand's job • Set guardrails to avoid trend-chasing chaosAI now plays a key role — Nestlé even mandates AI in brand presentations. But overpersonalization can backfire, as Tesco's infamous pregnancy-targeting case proved.The myths that branding is expensive, complicated, or slow to pay off are just that — myths. Done right, it starts delivering from day one.Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Ambi is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com
Message me your 'Takeaways'.Our relationship with self-doubt often drives our pursuit of potential, but true growth comes from making conscious choices that challenge our limiting beliefs.• Childhood experiences created powerful self-limiting beliefs: "I'm not good enough," "I'm weak," "I'm a failure"• Despite achievements including playing rugby in France, representing Australia, and breaking world records, these negative voices persisted• Day five of the 58 marathons challenge presented a critical choice between quitting or continuing through excruciating pain• Making decisions by focusing on consequences rather than comfort provides clarity in difficult moments• Breaking challenges into small, manageable chunks builds momentum and confidence• The strategy of run 300m/walk 2km gradually increased to rebuild running capability• Asking for help isn't weakness - it's essential for achieving extraordinary goals• "You can go fast by yourself, but you won't go far"• If you want different results, you must make different choices• Understanding the consequences of your choices illuminates the path forwardI'm launching a coaching academy for men to help them rebuild from the inside out, along with continuing keynote speaking about potential, resilience, and goal setting.Support the showFollow Lachlan:Instagram: https://www.instagram.com/lachlanstuart/YouTube: https://youtube.com/@lachlanstuart91Website: https://themanthatcanproject.com/Newsletter: https://lachlan-stuart-tmtcp.ck.page/profileDo Something Today To Be Better For Tomorrow
Are you tired of feeling stuck in your past? In this powerful message, Pastor Saul Gonzalez unpacks how old mistakes, shame, and emotional wounds—what he calls “dead flies”—can still shape your identity today. Even when the past is over, the pain, bitterness, and regret can leave a stench that affects your relationships, self-worth, and purpose. But here's the truth: God doesn't define you by your past. He redefines you by His grace. In this sermon, you'll discover: ✅ The hidden ways your past may still be controlling your present ✅ How small compromises create lasting damage ✅ What the Bible says about shame, healing, and identity ✅ The steps to break free and finally walk in your true calling
The origins of our food and foodways are usually not well known and can sometimes be hard to track down. After all, how do you figure out the origins of something that's been around for centuries? On this week's show, we learn the history behind dishes that define our American cuisine and the traditions surrounding them. We begin with Dr. David Shields of the University of South Carolina. His book, "The Culinarians" explores the lives and careers of those who had a hand in creating the first age of American fine dining. Then, we find out whether whiskey is bourbon or bourbon whiskey? We're joined by author and spirits historian Fred Minnick. He answers that question for us as well as who really taught Jack Daniel to distill. Next, we speak with Gabrielle Langholtz, author of "America: The Cookbook." Gabrielle's encyclopedic tome explores our nation's identity through the immigrant stories and recipes that created American food as we know it. Finally, we learn the history of Chinese restaurants in the U.S. with U.C. Irvine professor, Yong Chen. Chen's book, "Chop Suey, USA," follows the history of Chinese cuisine in America – from the first four restaurants in California during the Gold Rush, to the nearly 50 thousand Chinese restaurants found across the country today. For more of all things Louisiana Eats, be sure to visit us at PoppyTooker.com.
Título: "Lo Que Miras Define Tu Camino" Texto Mateo 6:22-23 I. El ojo es lámpara del cuerpo Proverbios 4:25 Salmo 119:105 2. El ojo bueno representa visión enfocada en Dios Colosenses 3:2 Mateo 6:33 3. El ojo malo representa oscurecida por el pecado Lucas 12:15 Proverbios 28:22 Hebreos 11:6
The origins of our food and foodways are usually not well known and can sometimes be hard to track down. After all, how do you figure out the origins of something that's been around for centuries? On this week's show, we learn the history behind dishes that define our American cuisine and the traditions surrounding them. We begin with Dr. David Shields of the University of South Carolina. His book, "The Culinarians" explores the lives and careers of those who had a hand in creating the first age of American fine dining. Then, we find out whether whiskey is bourbon or bourbon whiskey? We're joined by author and spirits historian Fred Minnick. He answers that question for us as well as who really taught Jack Daniel to distill. Next, we speak with Gabrielle Langholtz, author of "America: The Cookbook." Gabrielle's encyclopedic tome explores our nation's identity through the immigrant stories and recipes that created American food as we know it. Finally, we learn the history of Chinese restaurants in the U.S. with U.C. Irvine professor, Yong Chen. Chen's book, "Chop Suey, USA," follows the history of Chinese cuisine in America – from the first four restaurants in California during the Gold Rush, to the nearly 50 thousand Chinese restaurants found across the country today. For more of all things Louisiana Eats, be sure to visit us at PoppyTooker.com.
We discussed earlier in the show that one CBS Sports writer says Nebraska will go under 7.5 wins….recently, someone locally wrote that the Cincinnati, Michigan and Iowa games define the 2025 season for Nebraska The Stool has agreed on the Cincinnati game and Michigan game to a certain extent…but do we choose USC as the 3rd game over Iowa or not? Hard to put Penn State since it's a projected loss…Show Sponsored by MIDWEST BANKOur Sponsors:* Check out Hims: https://hims.com/EARLYBREAKAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
India's crude oil trade has evolved from a purely economic exchange into both a geopolitical test of strategic autonomy and a measure of the constraints in its energy policy. Over the past three years, India has gone from being a marginal buyer of Russian crude to one of its largest importers, carefully balancing ties with the US, Europe, and shifting global energy markets. That balance is now under pressure from Donald Trump's 50 per cent tariff offensive, aimed selectively at India and leaving little ambiguity about his objectives—and in Trump's world, what he wants, he usually gets. So what will define India's next energy strategy? ThePrint Consulting Editor (International & Strategic Affairs) explains, in this week's column.
Service Management Leadership Podcast with Jeffrey Tefertiller
Service Notes Podcast is your go-to resource for all things service management. Whether you're an IT professional, a customer service leader, or anyone looking to optimize their organization's processes.We deliver valuable insights every week with expert interviews, and practical tips to help you succeed.Each episode explores different aspects of service management—from organizational change to technical transformations—while keeping the conversation engaging and relatable. With a mix of industry expertise and real-world stories,Service Notes is here to guide you through the challenges and triumphs of creating outstanding service experiences.In this episode we speak to Hind Diouani and discuss her personal journey, navigating career in Service Management and AI in Service Management.In this episode you will learn how, No One Will Build Your Career for You — Take Ownership, Seek Clarity, Show UpTo enhance your knowledge in ITSM, Visit 24 Trainings
Editorial | Samaná define sus prioridades hoy
Selu Diallo se define como un centrocampista "box to box"
Ready to break free from program fatigue and culture initiatives that fizzle out fast? Nikki sits down with Heather Haas, CEO of Advisa, as she shares why so many culture efforts flop and how HR professionals can finally make the shift from being stuck in a silo to leading true transformation. They dive into the game-changing A.T.L.A.S. framework—think executive activation, trust, leadership development, people data, and killer systems—all designed to drive results and get your team rowing in the same direction. If you're an HR leader who's done with the fluff and ready for a proven system that sticks, this convo is your new playbook
In this conversation, Adam Roach and Jess Webber discuss the common issue of feeling busy yet unproductive. They explore the difference between activity and alignment, emphasizing the importance of auditing inputs, defining a clear North Star, and dedicating time for deep work to achieve meaningful progress. The discussion highlights practical strategies to regain control over one's time and focus, ultimately leading to greater effectiveness and fulfillment.TakeawaysYou're confusing activity with alignment.The average person spends two and a half hours a day on email.Emails are someone else's to-do list for you.You cannot create from overload.Audit your inputs to regain bandwidth.Define your North Star to find direction.Every task should align with your North Star.Deep work requires uninterrupted time.You do have time if you're intentional.Clarity lives on the other side of focus.Chapters00:00 The Busy Yet Stuck Dilemma05:09 Auditing Your Inputs10:23 Defining Your North Star14:43 The Power of Deep Work
Maximizing Fitness, Fat Loss & Running Through Perimenopause
Feeling like your body isn't responding the way it used to? You're not alone. In this heartfelt and real-time solo episode, Louise, one of the world's leading exercise physiologists specializing in active women and recreational runners, opens up about conversations with clients who are navigating the mental and physical shifts of perimenopause AND trying to do it all as small business owners, high-achieving women and ambitious everyday runners. From gut health to hormone imbalances, she explains how once-reliable routines like high mileage and HIIT may now be working against you. But this episode isn't just a warning, it's a roadmap. It's something you can come back to when you need a reminder of small yet powerful action steps to realign when feeling mentally or physically off.You'll hear how small steps like grounding, affirmations, and built-in accountability with your kids can jumpstart real change. You'll also get practical advice on fueling when super busy, strength training, and how to redefine your goals when your body's needs evolve. This episode is packed with compassion, science-backed strategy, and the reminder that you don't have to go at it alone. In fact, at Breaking Through Wellness we firmly believe that no fierce female runner should have to do perimenopause alone!Learn & level up with my free nutrition guide and award-winning Badass Breakthrough Academy to thrive through perimenopause with less stress: https://www.breakingthroughwellness.com/ Take advantage of our podcast listener discount and save 20% off all of Kion's science-backed clean products: https://www.getkion.com/pages/maximizing Link to our FullScript where you can see our curated best supplement picks & save 20%: https://us.fullscript.com/welcome/breakingthroughwellness/store-startEpisode Highlights:(0:00) Intro(5:51) Why what worked before may not now(7:17) Bridging the gap in female-specific science(9:02) Real talk on healing without medication(10:59) A labor of love: personalized training(13:38) Life, routines, and staying on track(14:52) Where to start when you feel stuck(15:32) Fueling, strength, and metabolism tips(16:54) Building accountability into your day(18:28) Grounding and gratitude as biohacks(20:40) Mindset and visualizing healing(22:49) One small step to regain momentum(25:07) Get unstuck with community support(28:16) Define your go-to action step(30:35) OutroTune in weekly to "Maximizing Fitness, Physique, and Running Through Perimenopause" for a simple female-specific science-based revolution. Let's unlock our best with less stress!I'd love to connect!Instagram
Creating a Family: Talk about Infertility, Adoption & Foster Care
Click here to send us a topic idea or question for Weekend Wisdom.Does your child struggle to get or stay organized? Is homework a battle you dread every day? Prepare yourself to support your children for the Back to School season with this interview with Dr. Richard Guare. He's a neuropsychologist and board-certified behavior analyst focused on autism, learning, attention, and behavior disorders, and acquired brain injuries. He is the co-author of Smart But Scattered: The Revolutionary Approach to Helping Kids Reach Their Potential.In this episode, we discuss:Define executive skills in a way that makes sense to a parent or caregiver who is unfamiliar with the term.Why are these executive skills essential for school success and independence?How does early childhood trauma, neglect, or prenatal substance exposure delay or disrupt a child's executive skill development?What kinds of executive skill delays are common in children who've experienced foster care, adoption, or early adversity?How might a parent or caregiver begin to see a child's delays in executive skill deficits in school?Define the strengths-based approach to teaching executive skills. How can we structure our homes and daily routines to best support what our kids will face during the school day?And practical strategies for supporting your student after school?What language can parents and caregivers use with our kids, and with teachers and support staff, to frame a child's behavior in terms of execution skills vs. defiance or distraction?Why is it important for parents and caregivers to understand their own executive skills strengths and struggles?Top “takeaways” you want to encourage and support parents and caregivers to consider.Support the showPlease leave us a rating or review. This podcast is produced by www.CreatingaFamily.org. We are a national non-profit with the mission to strengthen and inspire adoptive, foster & kinship parents and the professionals who support them.Creating a Family brings you the following trauma-informed, expert-based content: Weekly podcasts Weekly articles/blog posts Resource pages on all aspects of family building
Goldy Simmons is currently a Head Strength and Conditioning Coach in the NBA. Prior to joining the NBA, he worked his way through the ranks in professional baseball. He spent one year in the AZL with the Kansas City Royals organization before joining the Chicago White Sox organization. He worked multiple levels with the White Sox, including three years as the Director of Strength and Conditioning for the Major League club.Topics covered in this episode:-Training basketball players (areas of concern, management of programming, lines of communication)-Advice for others and finding success as a strength and conditioning coach-Continuing education resourcesQuotes:-"There's a lot of adjustments that are made on the fly for proper execution because these guys are working so long to execute something that would be considered predominantly simple" (7:01)-"Define who they are as a human being first, and that'll ultimately help you drive the athlete that's inside of them" (17:32)-"I feel like if I were to step back onto the diamond I'm gonna be so much better of a strength coach on so many different levels just because I understand a different sport" (21:31)If you'd like to learn more from Goldy, you can find him on LinkedIn.
Sal takes a step back from the recent emotional losses and offers a rational perspective on the New York Yankees and Mets. He acknowledges the fans' frustration with both teams' inconsistencies and poor performance, especially with the Mets losing seven of their last eight and the Yankees on a losing streak. However, he argues that this is just a bad stretch in a long baseball season. With interviews from Mets manager Carlos Mendoza and former GM Zack Scott, Sal reinforces his belief that both teams have the talent and potential to turn things around, make the playoffs, and even become dangerous in the postseason. He advises fans not to give up on either team, as a single win could shift the momentum and change the entire narrative.
What does it mean to live a bigger, happier life... one that is truly your own?In this inspiring episode, Estelle is joined by the brilliant Gretchen Rubin, best-selling author, thought leader, and creator of The Happiness Project. Together they explore how we can define happiness for ourselves, embrace our uniqueness, and find belonging without abandoning who we truly are.Gretchen shares her wisdom on the creative process, why aphorisms hold such power, and how the right words at the right time can shift everything. They dive into what it means to choose the “bigger life,” how to meet ourselves with compassion, and why work is the play of adulthood.This is a soulful conversation about identity, creativity, and the courage to beat to the rhythm of your own drum, even while seeking your tribe.In this episode, we explore:✨ Why we yearn for happiness & how to define it on your own terms✨ The power of aphorisms & the challenge of writing simple truths✨ Belonging vs. fitting in: how to honour your voice in a noisy world✨ Meeting yourself & others with compassion (especially in chaos)✨ Accepting others and not forcing the into your frameworks ✨ Why “work is the play of adulthood” and how to find joy in creating✨ How to make hard decisions by choosing “the bigger life”“Sometimes one line is enough to change everything.” – Gretchen RubinIf this episode speaks to your soul, please subscribe, share & leave a review. We'd love to hear what landed most for you.
Standing in front of a closet full of beautiful clothes yet feeling like you have nothing to wear isn't about lacking taste—it's about lacking clarity. I explore the three blind spots that sabotage our style and prevent us from developing a cohesive wardrobe that reflects who we truly are.• Decision fatigue masquerading as exploration—reinventing your wardrobe every morning with dozens of micro-decisions drains your energy and kills confidence• The illusion of flexibility—wanting to "wear whatever I feel like" sounds liberating but often masks fear of commitment or being seen• Treating symptoms instead of root causes—most style advice focuses on tactics (wear this, buy that) without understanding your personal and professional goalsCheck out my Wardrobe Refresh Intensive where we translate your goals into a clear, confident style strategy. Click the link to learn more & schedule your discovery call today. https://stan.store/StyledbyTiffanyO
Forget the myth that you need a million dollars to retire. What really matters is creating sustainable cash flow—not hitting a magic number.Retirement success comes down to three things: your expenses, guaranteed income (like Social Security or pensions), and the gap your savings need to fill. For some, that gap is smaller than expected.Real examples—like a couple living comfortably on $300K in investments—show it's possible. Small lifestyle changes, like cutting $1,000 in monthly expenses, can reduce your retirement savings need by hundreds of thousands.Define what “comfortable” means to you, then calculate the gap. The real number might surprise you._ Advisory services are offered through Root Financial Partners, LLC, an SEC-registered investment adviser. This content is intended for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Viewing this content does not create an advisory relationship. We do not provide tax preparation or legal services. Always consult an investment, tax or legal professional regarding your specific situation.The strategies, case studies, and examples discussed may not be suitable for everyone. They are hypothetical and for illustrative and educational purposes only. They do not reflect actual client results and are not guarantees of future performance. All investments involve risk, including the potential loss of principal.Comments reflect the views of individual users and do not necessarily represent the views of Root Financial. They are not verified, may not be accurate, and should not be considered testimonials or endorsementsParticipation in the Retirement Planning Academy or Early Retirement Academy does not create an advisory relationship with Root Financial. These programs are educational in nature and are not a substitute for personalized financial advice. Advisory services are offered only under a written agreement with Root Financial.Create Your Custom Strategy ⬇️ Get Started Here.Join the new Root Collective HERE!
Most principals feel like they're doing everything right — but something still feels wrong. That's not a personal failure. It's proof you're playing someone else's game. In this episode, Danny Bauer invites school leaders to stop following broken rules and start authoring their own. Breaking Down the Old Rules
Alex Quin and Michelle Chia break down a complete marketing strategy for taco restaurants—from naming and branding to launch tactics, special events, social media content, AI tools, influencer campaigns, and customer retention. Emphasizing the importance of storytelling, consistent brand voice, data-driven decisions, and team culture, they offer actionable advice for creating a successful restaurant brand. With tips for pre-launch hype, engaging content, SEO tactics, and local outreach, the episode is packed with practical insights for anyone in the hospitality space.Episode Outline:[00:00:00] Welcome + Overview: Restaurant Marketing Strategy[00:03:30] Naming, Branding, and Domain Setup[00:10:00] Identifying and Speaking to Your Core Audience[00:15:00] Storytelling Through Decor, Food, and Staff[00:22:00] Menu, Ambiance, and Event-Based Differentiation[00:30:00] The Importance of Brand Voice and Hook Writing[00:36:00] Leveraging AI and Custom GPTs for Content and Analysis[00:44:00] Tech Stack Must-Haves Before Opening[00:48:00] Pre-Launch Timeline and Content Plan[00:55:00] Setting Up Systems for Email, SMS, Reservations[01:01:00] Paid Ad Structure + Organic Content Planning[01:07:00] Customer Retention and Avoiding Common Pitfalls[01:12:00] Final Tips + How to Stand Out Long-TermWisdom Nuggets:Know Your Audience: You can't serve everyone. Define specific customer personas and tailor your menu, messaging, and ambiance to those profiles.Brand Voice is Everything: Decide how your restaurant sounds—sarcastic, witty, warm, or blunt—and stay consistent across all platforms and content.Use AI to Scale Smart: Leverage tools like ChatGPT to streamline your content, respond to reviews, and analyze OpenTable data for better marketing decisions.Build Culture, Not Just Food: Great food won't carry your brand if the team's morale is low. Happy employees and genuine service are core to customer retention.Create Experience, Not Just Meals: From events and unique cocktails to birthday specials and storytelling, experiences drive loyalty and word-of-mouth buzz.Power Quotes"People come back not just for food, but for how they felt." - Alex Quin"Use your data. That's where your real marketing edge is." - Alex Quin"Make sure your branding is consistent across everything—domain, socials, emails. - Michelle Chia"Behind-the-scenes content builds trust. Show the human side." - Michelle Chia"If your team isn't trained, you're leaving thousands on the table every day." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Twitter: (https://x.com/michellechiaaa)LinkedIn: (https://www.linkedin.com/in/michelle-chia1/)TikTok: (https://www.tiktok.com/@michellechiaa)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A viewer asked, “Can you define the term ‘organized'?” The dictionary definition leaves us a little cold, so we'll suggest one that works better for our audience! We'll also talk about how to respond to people who pooh-pooh your decluttering efforts. In episode #265 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, answers viewer and listener questions and discusses short topics suggested by our audience in our surveys and social-media channels.Show notes: https://cfhou.com/tcfw265The Clutter Fairy Weekly is a live webcast and podcast designed to help you clear your clutter and make space in your home and your life for more of what you love. We meet Tuesdays at noon (U.S. Central Time) to answer your decluttering questions and to share organizing tools and techniques, success stories and “ah-hah!” moments, seasonal suggestions, and timeless tips.To participate live in our weekly webcast, join our Meetup group, follow us on Facebook, or subscribe to our mailing list. You can also watch the videos of our webcast on YouTube.Support the show
Welcome back to Snafu w/ Robin Zander. In this episode, I'm joined by Brian Elliott, former Slack executive and co-founder of Future Forum. We discuss the common mistakes leaders make about AI and why trust and transparency are more crucial than ever. Brian shares lessons from building high-performing teams, what makes good leadership, and how to foster real collaboration. He also reflects on raising values-driven kids, the breakdown of institutional trust, and why purpose matters. We touch on the early research behind Future Forum and what he'd do differently today. Brian will also be joining us live at Responsive Conference 2025, and I'm excited to continue the conversation there. If you haven't gotten your tickets yet, get them here. What Do Most People Get Wrong About AI? (1:53) “Senior leaders sit on polar ends of the spectrum on this stuff. Very, very infrequently, sit in the middle, which is kind of where I find myself too often.” Robin notes Brian will be co-leading an active session on AI at Responsive Conference with longtime collaborator Helen Kupp. He tees up the conversation by saying Brian holds “a lot of controversial opinions” on AI, not that it's insignificant, but that there's a lot of “idealization.” Brian says most senior leaders fall into one of two camps: Camp A: “Oh my God, this changes everything.” These are the fear-mongers shouting: “If you don't adopt now, your career is over.” Camp B: “This will blow over.” They treat AI as just another productivity fad, like others before it. Brian positions himself somewhere in the middle but is frustrated by both ends of the spectrum. He points out that the loudest voices (Mark Benioff, Andy Jassy, Zuckerberg, Sam Altman) are “arms merchants” – they're pushing AI tools because they've invested billions. These tools are massively expensive to build and run, and unless they displace labor, it's unclear how they generate ROI. believe in AI's potential and aggressively push adoption inside their companies. So, naturally, these execs have to: But “nothing ever changes that fast,” and both the hype and the dismissal are off-base. Why Playing with AI Matters More Than Training (3:29) AI is materially different from past tech, but what's missing is attention to how adoption happens. “The organizational craft of driving adoption is not about handing out tools. It's all emotional.” Adoption depends on whether people respond with fear or aspiration, not whether they have the software. Frontline managers are key: it's their job to create the time and space for teams to experiment with AI. Brian credits Helen Kupp for being great at facilitating this kind of low-stakes experimentation. Suggests teams should “play with AI tools” in a way totally unrelated to their actual job. Example: take a look at your fridge, list the ingredients you have, and have AI suggest a recipe. “Well, that's a sucky recipe, but it could do that, right?” The point isn't utility, it's comfort and conversation: What's OK to use AI for? Is it acceptable to draft your self-assessment for performance reviews with AI? Should you tell your boss or hide it? The Purpose of Doing the Thing (5:30) Robin brings up Ezra Klein's podcast in The New York Times, where Ezra asks: “What's the purpose of writing an essay in college?” AI can now do better research than a student, faster and maybe more accurately. But Robin argues that the act of writing is what matters, not just the output. Says: “I'm much better at writing that letter than ChatGPT can ever be, because only Robin Zander can write that letter.” Example: Robin and his partner are in contract on a house and wrote a letter to the seller – the usual “sob story” to win favor. All the writing he's done over the past two years prepared him to write that one letter better. “The utility of doing the thing is not the thing itself – it's what it trains.” Learning How to Learn (6:35) Robin's fascinated by “skills that train skills” – a lifelong theme in both work and athletics. He brings up Josh Waitzkin (from Searching for Bobby Fischer), who went from chess prodigy to big wave surfer to foil board rider. Josh trained his surfing skills by riding a OneWheel through NYC, practicing balance in a different context. Robin is drawn to that kind of transfer learning and “meta-learning” – especially since it's so hard to measure or study. He asks: What might AI be training in us that isn't the thing itself? We don't yet know the cognitive effects of using generative AI daily, but we should be asking. Cognitive Risk vs. Capability Boost (8:00) Brian brings up early research suggesting AI could make us “dumber.” Outsourcing thinking to AI reduces sharpness over time. But also: the “10,000 repetitions” idea still holds weight – doing the thing builds skill. There's a tension between “performance mode” (getting the thing done) and “growth mode” (learning). He relates it to writing: Says he's a decent writer, not a great one, but wants to keep getting better. Has a “quad project” with an editor who helps refine tone and clarity but doesn't do the writing. The setup: he provides 80% drafts, guidelines, tone notes, and past writing samples. The AI/editor cleans things up, but Brian still reviews: “I want that colloquialism back in.” “I want that specific example back in.” “That's clunky, I don't want to keep it.” Writing is iterative, and tools can help, but shouldn't replace his voice. On Em Dashes & Detecting Human Writing (9:30) Robin shares a trick: he used em dashes long before ChatGPT and does them with a space on either side. He says that ChatGPT's em dashes are double-length and don't have spaces. If you want to prove ChatGPT didn't write something, “just add the space.” Brian agrees and jokes that his editors often remove the spaces, but he puts them back in. Reiterates that professional human editors like the ones he works with at Charter and Sloan are still better than AI. Closing the Gap Takes More Than Practice (10:31) Robin references The Gap by Ira Glass, a 2014 video that explores the disconnect between a creator's vision and their current ability to execute on that vision. He highlights Glass's core advice: the only way to close that gap is through consistent repetition – what Glass calls “the reps.” Brian agrees, noting that putting in the reps is exactly what creators must do, even when their output doesn't yet meet their standards. Brian also brings up his recent conversation with Nick Petrie, whose work focuses not only on what causes burnout but also on what actually resolves it. He notes research showing that people stuck in repetitive performance mode – like doctors doing the same task for decades – eventually see a decline in performance. Brian recommends mixing in growth opportunities alongside mastery work. “exploit” mode (doing what you're already good at) and “explore” mode (trying something new that pushes you) He says doing things that stretch your boundaries builds muscle that strengthens your core skills and breaks stagnation. He emphasizes the value of alternating between He adds that this applies just as much to personal growth, especially when people begin to question their deeper purpose and ask hard questions like, “Is this all there is to my life or career? Brian observes that stepping back for self-reflection is often necessary, either by choice or because burnout forces a hard stop. He suggests that sustainable performance requires not just consistency but also intentional space for growth, purpose, and honest self-evaluation. Why Taste And Soft Skills Now Matter More Than Ever (12:30) On AI, Brian argues that most people get it wrong. “I do think it's augmentation.” The tools are evolving rapidly, and so are the ways we use them. They view it as a way to speed up work, especially for engineers, but that's missing the bigger picture. Brian stresses that EQ is becoming more important than IQ. Companies still need people with developer mindsets – hypothesis-driven, structured thinkers. But now, communication, empathy, and adaptability are no longer optional; they are critical. “Human communication skills just went from ‘they kind of suck at it but it's okay' to ‘that's not acceptable.'” As AI takes over more specialist tasks, the value of generalists is rising. People who can generate ideas, anticipate consequences, and rally others around a vision will be most valuable. “Tools can handle the specialized knowledge – but only humans can connect it to purpose.” Brian warns that traditional job descriptions and org charts are becoming obsolete. Instead of looking for ways to rush employees into doing more work, “rethink the roles. What can a small group do when aligned around a common purpose?” The future lies in small, aligned teams with shared goals. Vision Is Not a Strategy (15:56) Robin reflects on durable human traits through Steve Jobs' bio by Isaac Walterson. Jobs succeeded not just with tech, but with taste, persuasion, charisma, and vision. “He was less technologist, more storyteller.” They discuss Sam Altman, the subject of Empire of AI. Whether or not the book is fully accurate, Robin argues that Altman's defining trait is deal-making. Robin shares his experience using ChatGPT in real estate. It changed how he researched topics like redwood root systems on foundational structure and mosquito mitigation. Despite the tech, both agree that human connection is more important than ever. “We need humans now more than ever.” Brian references data from Kelly Monahan showing AI power users are highly productive but deeply burned out. 40% more productive than their peers. 88% are completely burnt out. Many don't believe their company's AI strategy, even while using the tools daily. There's a growing disconnect between executive AI hype and on-the-ground experience. But internal tests by top engineers showed only 10% improvement, mostly in simple tasks. “You've got to get into the tools yourself to be fluent on this.” One CTO believed AI would produce 30% efficiency gains. Brian urges leaders to personally engage with the tools before making sweeping decisions. He warns against blindly accepting optimistic vendor promises or trends. Leaders pushing AI without firsthand experience risk overburdening their teams. “You're bringing the Kool-Aid and then you're shoving it down your team's throat.” This results in burnout, not productivity. “You're cranking up the demands. You're cranking up the burnout, too.” “That's not going to lead to what you want either.” If You Want Control, Just Say That (20:47) Robin raises the topic of returning to the office, which has been a long-standing area of interest for him. “I interviewed Joel Gascoyne on stage in 2016… the largest fully distributed company in the world at the time.” He's tracked distributed work since Responsive 2016. Also mentions Shelby Wolpa (ex-Envision), who scaled thousands remotely. Robin notes the shift post-COVID: companies are mandating returns without adjusting for today's realities.” Example: “Intel just did a mandatory 4 days a week return to office… and now people live hours away.” He acknowledges the benefits of in-person collaboration, especially in creative or physical industries. “There is an undeniable utility.”, especially as they met in Robin's Cafe to talk about Responsive, despite a commute, because it was worth it. But he challenges blanket return-to-office mandates, especially when the rationale is unclear. According to Brian, any company uses RTO as a veiled soft layoff tactic. Cites Elon Musk and Vivek Ramaswamy openly stating RTO is meant to encourage attrition. He says policies without clarity are ineffective. “If you quit, I don't have to pay you severance.” Robin notes that the Responsive Manifesto isn't about providing answers but outlining tensions to balance. Before enforcing an RTO policy, leaders should ask: “What problem are we trying to solve – and do we have evidence of it?” Before You Mandate, Check the Data (24:50) Performance data should guide decisions, not executive assumptions. For instance, junior salespeople may benefit from in-person mentorship, but… That may only apply to certain teams, and doesn't justify full mandates. “I've seen situations where productivity has fallen – well-defined productivity.” The decision-making process should be decentralized and nuanced. Different teams have different needs — orgs must avoid one-size-fits-all policies, especially in large, distributed orgs. “Should your CEO be making that decision? Or should your head of sales?” Brian offers a two-part test for leaders to assess their RTO logic: Are you trying to attract and retain the best talent? Are your teams co-located or distributed? If the answer to #1 is yes: People will be less engaged, not more. High performers will quietly leave or disengage while staying. Forcing long commutes will hurt retention and morale. If the answer to #2 is “distributed”: Brian then tells a story about a JPMorgan IT manager who asks Jamie Dimon for flexibility. “It's freaking stupid… it actually made it harder to do their core work.” Instead, teams need to define shared norms and operating agreements. “Teams have to have norms to be effective.” RTO makes even less sense. His team spanned time zones and offices, forcing them into daily hurt collaboration. He argues most RTO mandates are driven by fear and a desire for control. More important than office days are questions like: What hours are we available for meetings? What tools do we use and why? How do we make decisions? Who owns which roles and responsibilities? The Bottom Line: The policy must match the structure. If teams are remote by design, dragging them into an office is counterproductive. How to Be a Leader in Chaotic Times (28:34) “We're living in a more chaotic time than any in my lifetime.” Robin asks how leaders should guide their organizations through uncertainty. He reflects on his early work years during the 2008 crash and the unpredictability he's seen since. Observes current instability like the UCSF and NIH funding and hiring freezes disrupting universities, rising political violence, and murders of public officials from the McKnight Foundation, and more may persist for years without relief. “I was bussing tables for two weeks, quit, became a personal trainer… my old client jumped out a window because he lost his fortune as a banker.” Brian says what's needed now is: Resilience – a mindset of positive realism: acknowledging the issues, while focusing on agency and possibility, and supporting one another. Trust – not just psychological safety, but deep belief in leadership clarity and honesty. His definition of resilience includes: “What options do we have?” “What can we do as a team?” “What's the opportunity in this?” What Builds Trust (and What Breaks It) (31:00) Brian recalls laying off more people than he hired during the dot-com bust – and what helped his team endure: “Here's what we need to do. If you're all in, we'll get through this together.” He believes trust is built when: Leaders communicate clearly and early. They acknowledge difficulty, without sugarcoating. They create clarity about what matters most right now. They involve their team in solutions. He critiques companies that delay communication until they're in PR cleanup mode: Like Target's CEO, who responded to backlash months too late – and with vague platitudes. “Of course, he got backlash,” Brian says. “He wasn't present.” According to him, “Trust isn't just psychological safety. It's also honesty.” Trust Makes Work Faster, Better, and More Fun (34:10) “When trust is there, the work is more fun, and the results are better.” Robin offers a Zander Media story: Longtime collaborator Jonathan Kofahl lives in Austin. Despite being remote, they prep for shoots with 3-minute calls instead of hour-long meetings. The relationship is fast, fluid, and joyful, and the end product reflects that. He explains the ripple effects of trust: Faster workflows Higher-quality output More fun and less burnout Better client experience Fewer miscommunications or dropped balls He also likens it to acrobatics: “If trust isn't there, you land on your head.” Seldom Wrong, Never in Doubt (35:45) “Seldom wrong, never in doubt – that bit me in the butt.” Brian reflects on a toxic early-career mantra: As a young consultant, he was taught to project confidence at all times. It was said that “if you show doubt, you lose credibility,” especially with older clients. Why that backfired: It made him arrogant. It discouraged honest questions or collaborative problem-solving. It modeled bad leadership for others. Brian critiques the startup world's hero culture: Tech glorifies mavericks and contrarians, people who bet against the grain and win. But we rarely see the 95% who bet big and failed, and the survivors become models, often with toxic effects. The real danger: Leaders try to imitate success without understanding the context. Contrarianism becomes a virtue in itself – even when it's wrong. Now, he models something else: “I can point to the mountain, but I don't know the exact path.” Leaders should admit they don't have all the answers. Inviting the team to figure it out together builds alignment and ownership. That's how you lead through uncertainty, by trusting your team to co-create. Slack, Remote Work, and the Birth of Future Forum (37:40) Brian recalls the early days of Future Forum: Slack was deeply office-centric pre-pandemic. He worked 5 days a week in SF, and even interns were expected to show up regularly. Slack's leadership, especially CTO Cal Henderson, was hesitant to go remote, not because they were anti-remote, but because they didn't know how. But when COVID hit, Slack, like everyone else, had to figure out remote work in real time. Brian had long-standing relationships with Slack's internal research team: He pitched Stewart Butterfield (Slack's CEO) on the idea of a think tank, where he was then joined by Helen Kupp and Sheela Subramanian, who became his co-founders in the venture. Thus, Future Forum was born. Christina Janzer, Lucas Puente, and others. Their research was excellent, but mostly internal-facing, used for product and marketing. Brian, self-described as a “data geek,” saw an opportunity: Remote Work Increased Belonging, But Not for Everyone (40:56) In mid-2020, Future Forum launched its first major study. Expected finding: employee belonging would drop due to isolation. Reality: it did, but not equally across all demographics. For Black office workers, a sense of belonging actually increased. Future Forum brought in Dr. Brian Lowery, a Black professor at Stanford, to help interpret the results. Lowery explained: “I'm a Black professor at Stanford. Whatever you think of it as a liberal school, if I have to walk on that campus five days a week and be on and not be Black five days a week, 9 to 5 – it's taxing. It's exhausting. If I can dial in and out of that situation, it's a release.” A Philosophy Disguised as a Playbook (42:00) Brian, Helen, and Sheela co-authored a book that distilled lessons from: Slack's research Hundreds of executive conversations Real-world trials during the remote work shift One editor even commented on how the book is “more like a philosophy book disguised as a playbook.” The key principles are: “Start with what matters to us as an organization. Then ask: What's safe to try?” Policies don't work. Principles do. Norms > mandates. Team-level agreements matter more than companywide rules. Focus on outcomes, not activity. Train your managers. Clarity, trust, and support start there. Safe-to-try experiments. Iterate fast and test what works for your team. Co-create team norms. Define how decisions get made, what tools get used, and when people are available. What's great with the book is that no matter where you are, this same set of rules still applies. When Leadership Means Letting Go (43:54) “My job was to model the kind of presence I wanted my team to show.” Robin recalls a defining moment at Robin's Café: Employees were chatting behind the counter while a banana peel sat on the floor, surrounded by dirty dishes. It was a lawsuit waiting to happen. His first impulse was to berate them, a habit from his small business upbringing. But in that moment, he reframed his role. “I'm here to inspire, model, and demonstrate the behavior I want to see.” He realized: Hovering behind the counter = surveillance, not leadership. True leadership = empowering your team to care, even when you're not around. You train your manager to create a culture, not compliance. Brian and Robin agree: Rules only go so far. Teams thrive when they believe in the ‘why' behind the work. Robin draws a link between strong workplace culture and… The global rise of authoritarianism The erosion of trust in institutions If trust makes Zander Media better, and helps VC-backed companies scale — “Why do our political systems seem to be rewarding the exact opposite?” Populism, Charisma & Bullshit (45:20) According to Robin, “We're in a world where trust is in very short supply.” Brian reflects on why authoritarianism is thriving globally: The media is fragmented. Everyone's in different pocket universes. People now get news from YouTube or TikTok, not trusted institutions. Truth is no longer shared, and without shared truth, trust collapses. “Walter Cronkite doesn't exist anymore.” He references Andor, where the character, Mon Mothma, says: People no longer trust journalism, government, universities, science, or even business. Edelman's Trust Barometer dipped for business leaders for the first time in 25 years. CEOs who once declared strong values are now going silent, which damages trust even more. “The death of truth is really the problem that's at work here.” Robin points out: Trump and Elon, both charismatic, populist figures, continue to gain power despite low trust. Why? Because their clarity and simplicity still outperform thoughtful leadership. He also calls Trump a “marketing genius.” Brian's frustration: Case in point: Trump-era officials who spread conspiracy theories now can't walk them back. Populists manufacture distrust, then struggle to govern once in power. He shares a recent example: Result: Their base turned on them. Right-wing pundits (Pam Bondi, Dan Bongino) fanned Jeffrey Epstein conspiracies. But in power, they had to admit: “There's no client list publicly.” Brian then suggests that trust should be rebuilt locally. He points to leaders like Zohran Mamdani (NY): “I may not agree with all his positions, but he can articulate a populist vision that isn't exploitative.” Where Are the Leaders? (51:19) Brian expresses frustration at the silence from people in power: “I'm disappointed, highly disappointed, in the number of leaders in positions of power and authority who could lend their voice to something as basic as: science is real.” He calls for a return to shared facts: “Let's just start with: vaccines do not cause autism. Let's start there.” He draws a line between public health and trust: We've had over a century of scientific evidence backing vaccines But misinformation is eroding communal health Brian clarifies: this isn't about wedge issues like guns or Roe v. Wade The problem is that scientists lack public authority, but CEOs don't CEOs of major institutions could shift the narrative, especially those with massive employee bases. And yet, most say nothing: “They know it's going to bite them… and still, no one's saying it.” He warns: ignoring this will hurt businesses, frontline workers, and society at large. 89 Seconds from Midnight (52:45) Robin brings up the Doomsday Clock: Historically, it was 2–4 minutes to midnight “We are 89 seconds to midnight.” (as of January 2025) This was issued by the Bulletin of Atomic Scientists, a symbol of how close humanity is to destroying itself. Despite that, he remains hopeful: “I might be the most energetic person in any room – and yet, I'm a prepper.” Robin shared that: And in a real emergency? You might not make it. He grew up in the wilderness, where ambulances don't arrive, and CPR is a ritual of death. He frequently visits Vieques, an island off Puerto Rico with no hospital, where a car crash likely means you won't survive. As there is a saying there that goes, ‘No Hay Hospital', meaning ‘there is no hospital'. If something serious happens, you're likely a few hours' drive or even a flight away from medical care. That shapes his worldview: “We've forgotten how precious life is in privileged countries.” Despite his joy and optimism, Robin is also: Deeply aware of fragility – of systems, bodies, institutions. Committed to preparation, not paranoia. Focused on teaching resilience, care, and responsibility. How to Raise Men with Heart and Backbone (55:00) Robin asks: “How do you counsel your boys to show up as protectors and earners, especially in a capitalist world, while also taking care of people, especially when we're facing the potential end of humanity in our lifetimes?” Brian responds: His sons are now 25 and 23, and he's incredibly proud of who they're becoming. Credits both parenting and luck but he also acknowledges many friends who've had harder parenting experiences. His sons are: Sharp and thoughtful In healthy relationships Focused on values over achievements Educational path: “They think deeply about what are now called ‘social justice' issues in a very real way.” Example: In 4th grade, their class did a homelessness simulation – replicating the fragmented, frustrating process of accessing services. Preschool at the Jewish Community Center Elementary at a Quaker school in San Francisco He jokes that they needed a Buddhist high school to complete the loop Not religious, but values-based, non-dogmatic education had a real impact That hands-on empathy helped them see systemic problems early on, especially in San Francisco, where it's worse. What Is Actually Enough? (56:54) “We were terrified our kids would take their comfort for granted.” Brian's kids: Lived modestly, but comfortably in San Francisco. Took vacations, had more than he and his wife did growing up. Worried their sons would chase status over substance. But what he taught them instead: Family matters. Friendships matter. Being dependable matters. Not just being good, but being someone others can count on. He also cautioned against: “We too often push kids toward something unattainable, and we act surprised when they burn out in the pursuit of that.” The “gold ring” mentality is like chasing elite schools, careers, and accolades. In sports and academics, he and his wife aimed for balance, not obsession. Brian on Parenting, Purpose, and Perspective (59:15) Brian sees promise in his kids' generation: But also more: Purpose-driven Skeptical of false promises Less obsessed with traditional success markers Yes, they're more stressed and overamped on social media. Gen Z has been labeled just like every generation before: “I'm Gen X. They literally made a movie about us called Slackers.” He believes the best thing we can do is: Model what matters Spend time reflecting: What really does matter? Help the next generation define enough for themselves, earlier than we did. The Real Measure of Success (1:00:07) Brian references Clay Christensen, famed author of The Innovator's Dilemma and How Will You Measure Your Life? Clay's insight: “Success isn't what you thought it was.” Early reunions are full of bravado – titles, accomplishments, money. Later reunions reveal divorce, estrangement, and regret. The longer you go, the more you see: Brian's takeaway: Even for Elon, it might be about Mars. But for most of us, it's not about how many projects we shipped. It's about: Family Friends Presence Meaning “If you can realize that earlier, you give yourself the chance to adjust – and find your way back.” Where to Find Brian (01:02:05) LinkedIn WorkForward.com Newsletter: The Work Forward on Substack “Some weeks it's lame, some weeks it's great. But there's a lot of community and feedback.” And of course, join us at Responsive Conference this September 17-18, 2025. Books Mentioned How Will You Measure Your Life? by Clayton Christensen The Innovator's Dilemma by Clayton Christensen Responsive Manifesto Empire of AI by Karen Hao Podcasts Mentioned The Gap by Ira Glass The Ezra Klein Show Movies Mentioned Andor Slackers Organizations Mentioned: Bulletin of Atomic Scientists McKnight Foundation National Institutes of Health (NIH) Responsive.org University of California, San Francisco
In this episode, Jon Orr and Yvette Lehman unpack the difference between long-term objectives and short-term key results. Through a real coaching conversation, they explore how to define milestones that reflect real progress—even when the win is simply establishing a structure or doing what you said you'd do. Not all results have impact right away—and that's okay.In this episode, you'll discover:The difference between long-term objectives and short-term key resultsWhy short-term wins are sometimes structural—not just outcome-basedHow to define key results that align with your bigger goalsWhy documenting action (not just outcomes) matters in early stagesHow to avoid the trap of confusing big metrics with key milestonesNot sure what matters most when designing math improvement plans? Take this assessment and get a free customized report: https://makemathmoments.com/grow/ Math coordinators and leaders – Ready to design your math improvement plan with guidance, support and using structure? Learn how to follow our 4 stage process. https://growyourmathprogram.com Looking to supplement your curriculum with problem based lessons and units? Make Math Moments Problem Based Lessons & Units Show Notes PageLove the show? Text us your big takeaway!Are you wondering how to create K-12 math lesson plans that leave students so engaged they don't want to stop exploring your math curriculum when the bell rings? In their podcast, Kyle Pearce and Jon Orr—founders of MakeMathMoments.com—share over 19 years of experience inspiring K-12 math students, teachers, and district leaders with effective math activities, engaging resources, and innovative math leadership strategies. Through a 6-step framework, they guide K-12 classroom teachers and district math coordinators on building a strong, balanced math program that grows student and teacher impact. Each week, gain fresh ideas, feedback, and practical strategies to feel more confident and motivate students to see the beauty in math. Start making math moments today by listening to Episode #139: "Making Math Moments From Day 1 to 180.
In today's episode, I sit down with Raul Villacis, the founder of The Next Level Experience, to talk about how high-performing men can regain purpose and avoid drifting through life. Raul shares how he rebuilt his identity after losing hundreds of millions of dollars and why vulnerability, discipline, and faith are essential for lasting success. We unpack the habits that drive consistent growth, the dangers of attaching self-worth to outcomes, and how his EDGE App helps men track their progress and stay accountable. This conversation explores what it takes to reinvent yourself, lead with purpose, and build a life aligned with your highest potential.
This is a free preview of a paid episode. To hear more, visit www.splitzoneduo.comDan Casey, coach and founder of the Play Caller's Club, joins Richard to discuss the Xs and Os trends that are percolating across college football ahead of the 2025 season. Weird alignments, formations into the boundary, running backs out of the backfield, and the use of two-QB systems so that teams don't have to leave NIL dollars sitting on the bench. Plus, a defensive response led by the Michigan-Ravens tree and a comeback of a Tampa Buccaneers classic.This episode is for paid subscribers, with a free preview available to all. This is a great time to become a paid subscriber.Producer: Anthony Vito