Business of Security Podcast

Security Business owners that use social media have to do more than just “be on” social media networks in order grow their business. There are so many ways in which to use the tool of Social Media.  There is more to social media than casually chatting with friends or sharing news items ad infinitum.  In this podcast episode, I share several ways in which you can use social media for your security business. The post How to Use Social Media for Your Security Business appeared first on Strategic Marketing Solutions.

Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential customers, marketing your products and services. You’re interacting with comments and monitoring what is being said about the industry and your business. All of this takes time, money and energy. Do those likes and comments translate to new business? If so, how much business? Enough to live on or support your family? If not? Why not? When was the last time you took a hard look at your efforts on social media and assess what is and is not working to help grow your business? The post Social Media and Website Metrics appeared first on Strategic Marketing Solutions.

Social Media success for your business is not overly complicated. Here are few steps that I recommend you act upon to use social media as a tool for your security business. Social Media success begins with knowing who you are, what you do, and who you do it for. The post Social Media Success for Your Security Business appeared first on Strategic Marketing Solutions.

Be Smart on Social Media In this podcast, I talk off the cuff, with no notes,  on how security service providers  (EP, Bodyguards, event security, etc.)  should be smart when using social media for their business. I spend a lot of my time on Google to observe how well, or not, security services providers use […] The post BoS Podcast – Be Smart When Using Social Media for Your Security Business appeared first on Strategic Marketing Solutions.

In this episode I’ll answer an email from a podcast listener, we’re I’m heading to this week and why, and share my thoughts on exceeding expectations. First up the email a received last week from Chris Kirkland: If you have any questions about marketing, social media, website design or comments about the podcast please send […] The post Business of Security Podcast – Exceeding Expectations appeared first on Strategic Marketing Solutions.

On to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t know from Adam, and chat about subjects that I am passionate about. Like social media, internet marketing and the security industry. I think that Twitter is misunderstood and has received this […] The post Business of Security Podcast – Twitter Tips and Tools for Your Business appeared first on Strategic Marketing Solutions.

In this podcast I’ll be sharing my feedback on the ASIS expo, from which I just returned and a pretty hard hitting, tough love kind of business talk on giving people what they want for free. ASIS, or A-S-I-S, stands for the American Society for Industrial Security, and for the last 60 years the society […] The post Business of Security Podcast – Give People What They Want for Free appeared first on Strategic Marketing Solutions.

Introduction to the Podcast I’ve been in and for the most part around the security business for close to 20 years. I In 2008 I started my company to help EP and security businesses with web design, internet marketing and over the last few years social media. I want to help security businesses succeed through […] The post 013 – Stop Being Stupid on Social appeared first on Strategic Marketing Solutions.

In this podcast, I go on a rant about Marketing by Innuendo. Faking it until you Make it with fake photos and content will only get you so far. I really try to provide useful and critical information to help you do your job better but this is something I needed to share with the EP community. The post 012 Business of Security Podcast – Marketing by Innuendo appeared first on Strategic Marketing Solutions.

When I was creating notes for this podcast and planning out these steps, I got curious as to what others would say so I asked “What would be the first step to branding and social media marketing success?” in Google + community Social Media Professionals and on a LinkedIn post by Joe Pulizzi who was sharing “Why Most […] The post Ten Steps to Branding and Social Media Marketing Success appeared first on Strategic Marketing Solutions.