Hello, I’m Tom and I started an agency. I’ve worked in digital marketing for almost a decade, at various agencies before deciding it was time to go it alone I decided to do this podcast to provide an honest tale of why I did it, how I did it, and what I hope it becomes in the future. I want it to become a useful resource for anyone no matter what stage of the journey you’re on. I’m going to cover the steps I took from conception to launch, including all the bits I think I got right and especially the mistakes I made. Crucially this isn’t a how-to guide it’s just “things I did”.
Almost a year since our last update, how have the Mesters changed?
Agency growing pains Recruiting Over-resourcing Over-servicing and more
We started out with the Little Mesters ethos leading on who we were and how we worked. This has changed a little bit in the first 9 months.
Listen to find out where we will be going over the next 12 months or so!
It's not easy losing a client. Or in this case going on "pause". But there's something to be taken from every scenario, good or bad.
What's it like to set up and run an agency with a young child at home. Short and sweet episode. Who is this episode for? Business owners with kids
An episode for freelancers who work with agencies and agency owners struggling with that process. Who is this episode for? Freelancers who work with agencies Agency owners who work with freelancers
Agencies need 3rd party tools to help things flow. Everyone uses them and I explain which ones we use at Little Mesters Agency in the hope it can be useful to someone else! Who is this episode for? Agency owners In house marketers Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general
This episode includes a detailed look at the first 6 months of Little Mesters Agency and planning for the future. Who is this episode for? Marketing folk and agency owners Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
How did I approach winning work? In this episode I cover My approach LinkedIn Bark Referrals Little Leg Up Coronavirus impact Costing Marketing Social media Video Creds Doc Who is this episode for? Anyone that needs to generate new business Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
What mistakes have I made? Quite a few. Day rate, discounting, capacity and more! Who is this episode for? Anyone in business really! Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
This episode includes why I started the agency, how I came up with the name Little Mesters Agency and the concept for how it works and finally what made me hit the go button. Who is this episode for? Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
How I made the decision to employ the first member of staff. The steps I took to make sure it was the right thing to do. Who is this episode for? Agency owners in general Agency owners approaching employment
Listen in for some of the "hows" of starting an agency. Including Funding Getting advice Website Branding Social media Where did I work Finance stuff Who is this episode for? Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
We work with a few business partners to help the agency move forward, get advice from and beyond. I try to explain how that works! Who is this episode for? Business owners Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general You're curious about me
All caught up, so this episode sums up the journey so far and the rather boring decision to VAT register. If you made it this far, well done! Who is this episode for? Agency owners Business people doing business In house marketers Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general
I really enjoy reading business books. They're often easy to digest and you can mix them easily with fictional reads. I've chatted through some of my most useful reads so far. Who is this episode for? Book worms Anyone interested in workplace culture and business Agency owners In house marketers Someone considering their own freelance or agency owning journey You already do the above and are interested in hearing someone else's story If you're curious about Little Mesters in general
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