Podcasts about freelancers

If you've been feeling like the consulting game is changing fast—and no one gave you the playbook—you're not alone. In this episode, I break down why being tied to just one SaaS platform is holding too many consultants back. The market is moving toward AI, automation, and cross-platform solutions—and clients simply want results.I share why I've shifted my own mentoring approach to focus on helping tech, AI, and automation consultants master profitable consulting—not just platform expertise. You'll get a simple framework to help you stand out, productize your services, and scale without burning out. If you're ready to win bigger deals and work fewer hours, this one's for you.Resources and LinksWatch the FREE Training: The 3P System for Profitable ConsultingPrevious episode: 616 - Scaling a RevOps Consultancy from Freelancer to Team with Kathryn CastleCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

Sun's out, distractions outta control? Whether it's rescheduled meetings, kids at home, or that pool calling your name, summer can wreak havoc on a solopreneur's schedule. In this episode, Carly and Joe get real about how to stay focused when everything around you screams “vacation mode.” From early morning work sessions to strategic procrastination (yes, really), they're spilling their best tips for getting stuff done without missing out on the season. Tune in for laughs, life hacks, and a reminder that flying solo doesn't mean doing it all alone.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

AI may be fast, smart, and shockingly efficient. But is it truly intelligent? In this thought-provoking solo episode, I explore a powerful and timely idea: the future belongs to those who change the game entirely, not those who keep trying to outrun AI at what it does best. Freelancers and creative professionals are feeling the pressure. AI can now write emails, analyze data, and churn out decent content in seconds. But there's something artificial intelligence can't do: think, discern, feel, and create the way you can. I introduce the concept of “meta-talents” — the higher-order human skills that AI can't replicate — and explain how freelancers can leverage them as a unique competitive edge. What You'll Learn Why AI is making mediocrity obsolete... and what that means for your freelance business The difference between pattern-matching intelligence and true human discernment A breakdown of the 7 meta-talents that set you apart (and why they matter more than ever) How to integrate AI tools strategically without losing your voice or value A practical approach for using AI as a creative amplifier, not a replacement Key Insights and Takeaways AI isn't your competition; it's your complement AI excels at narrow, pattern-based tasks. But it lacks judgment, taste, empathy, and original thought. That's your domain. Your meta-talents are your unfair advantage These include: Taste – Recognizing quality and nuance Discernment – Knowing what matters and why Curation – Synthesizing the best of the best Point of View – Expressing what only you can say Strategic Decision-Making – Choosing wisely amid uncertainty Emotional Intelligence – Reading people and context Pattern-Breaking – Innovating beyond the obvious Writer A vs. Writer B Both use AI, but Writer B asks better questions, brings unique experience to the table, and produces content that's unmistakably human. That's the kind of work clients will still pay premium fees for. Use AI for scaffolding, not soul Let AI handle the grunt work so you can focus on insight, creativity, and strategy. In other words, the things it can't do. This isn't about efficiency. It's about amplification. Action Steps You Can Take This Week Conduct a “Meta-Talent Audit” Which of the seven meta-talents do you lean into most? Which ones need development? Try the “Discernment Challenge.” Use AI to generate options (e.g., headlines or content ideas) Then ask: Which ones truly fit this audience at this moment? Why? Reframe your use of AI Next time you use a tool like ChatGPT, don't just accept the output. Ask: What would make this mine? Where can I add taste, voice, or nuance? Start building your POV Journal daily to explore your thinking, beliefs, values, and unique insights. Ask: What do I see that others don't? Memorable Soundbites “AI can suggest. But it can't discern.” “Use AI for scaffolding—not soul.” “The future belongs to those who pair their meta-talents with smart tools.” “AI doesn't make you replaceable. It makes you irreplaceable—if you let it.” Listener Challenge This week, block off 30 minutes and reflect: What's your unique value that no AI can replicate? How are you developing and showcasing that? What's one small action you can take to lean into your meta-talents? Start now, because the era of “good enough” is over. And your human edge has never been more powerful. If this episode resonated with you, share it with a fellow freelancer who's navigating the evolving AI landscape. And don't forget to subscribe so you never miss an episode packed with insights to help you earn more in less time… doing work you love.

Commingling funds in your business is a mistake many business owners make, whether it is intentional or unintentional.  There are times when funds may be commingled accidentally and others when it is being done with no knowledge that it has even happened.  In today's podcast episode, I'm breaking down what commingling funds means in your business, steps you can make to stop commingling your funds, as well as how to fix your business financial statements if you realize you've been commingling funds in your business.  Whether you are starting a business or side hustle, you're a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA, understanding what commingling funds means and making sure you have processes and procedures in place so that you don't run into these issues will ensure that you are not only saving yourself time and money but your personal liability may be impacted as well if you find yourself commingling funds in your business… Schedule your Complimentary Stress Audit And Clarity Session, where we'll work together to create a clear and focused plan and overcome the obstacles that stand in your way so that you can move forward and immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

This week, Pete and Jen explore the idea of what is "enough", and how we might think about who that enough is for.Specifically, in this episode Jen and Pete talk about:How does the definition of what is enough change based on context?Why might there be societal pressure to do more than enough?How might we allow ourselves to examine what is enough, at bare minimum?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

The solopreneur economy is booming, but what's really driving it, and how do you stand out when your competition spans the globe? In this episode, digital media expert Naresh Vissa joins us to break down the rise of solopreneurship, why getting fired might be the best thing that ever happens to your career, and how he built a high-quality, low-cost business that thrives on referrals. Plus, we unpack the pricing trap many new solopreneurs fall into, the power of side hustles, and why Thomas Jefferson might just be your ultimate entrepreneurial role model. If you're navigating the solo business life (or thinking about it), this one's a must-listen.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

Why you should listenLearn how Kathryn scaled from solo freelancer to a strategic RevOps firm serving VC-backed SaaS companiesDiscover the real impact of AI on RevOps—and why data hygiene is more critical than everHear how Kathryn balances strategy, tech, and team building to retain clients for 18+ monthsSaaS companies grow fast—and Kathryn Castle knows how to keep their revenue operations from falling apart along the way. In this episode, she shares how she went from independent contractor to founder of Candybox, a RevOps and tech strategy firm serving B2B SaaS companies backed by VCs and PE firms.We talk about niching down, what's changed in RevOps over the last six years, and how AI is pushing more strategic conversations about data, integration, and platform selection. Kathryn also opens up about team building, long-term retainers, and the realities of consulting in fast-paced environments.About Kathryn CastleKathryn Castle is the founder of Candybox CRM, a RevOps consultancy that helps B2B tech scale-ups build clean, scalable go-to-market systems around Salesforce and HubSpot. Kathryn works remotely from Mexico, where she spends her free time catering to her five cats' whims and learning to dance salsa.Resources and LinksCandyboxcrm.comKathryn's LinkedIn profilePrevious episode: 615 - How to Use Twitter DMs to Book More B2B Sales Calls with Alex PeñuñuriCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

Are you sitting there thinking, “Once I finally get that promotion... once I hit six figures... once I finish this certification... then I'll stop doubting myself?” If so, I want to offer something that might surprise you.  That self-doubt, it doesn't go away.  Not at the next level, and not after the next milestone.  In fact, the more successful you become, the sneakier self-doubt gets.  It often sounds like, 'Who am I to be doing this? What if I mess this up, or I should have this figured out by now?'  Does this sound familiar?  If so, you're not alone. I've seen this pattern in almost every high-performing client I've worked with, especially accountants, CPAs, and high-stress professionals who are constantly balancing perfection, performance, and pressure.  Self-doubt doesn't mean you're off track.  It's a signal that you're growing.  Let's dive in… I'm inviting you to sign up for the free private podcast where I do a deeper dive into this topic on the Mastering Your Mindset Moments podcast for high-stress professionals: https://www.financialadventure.com/private Schedule your Complimentary Stress Audit and Clarity Session, where we'll work together to create a clear and focused plan for you to move forward so you'll immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

The Freelance Crew answer the Colbert Questionnaire... Theme music “Catchy Comedy Jazz” from purple-planet.com  Find our gaming livestreams at https://www.twitch.tv/critribbit Email us your questions at: FreelanceHeroismPodcast@gmail.com Visit Freelance Heroism on Facebook! https://www.facebook.com/freelanceheroism/ We have a Patreon! Any support you can provide goes toward us giving you a better podcast listening experience: https://www.patreon.com/Freelance_heroism Check out Deece's webcomic! http://www.1d4rounds.com/ Find Deece on TikTok here: OH NO! Find the cast on BlueSky: Deece: https://bsky.app/profile/roguist.bsky.social Rae: https://bsky.app/profile/raedrie.bsky.social You can find our gameplay videos on our YouTube page: https://www.youtube.com/channel/UC6TwfLOFsl192ExdAugebgg/ You can check out our web page here: http://www.freelanceheroism.libsyn.com/  

Get Ready for National Freelancers Day | Special Offers and Events  In this quick episode of The Freelancers Tea Break, I announce the upcoming National Freelancers Day on June 17th and shares exciting news for freelancers. Listeners can enjoy 20% off on various freelancing courses, including '30 Days to Go Freelance' and 'How to Find Clients.' The episode also hints at a potential networking event on Discord and encourages freelancers to celebrate their achievements. Tune in for all the details and special offers!  Find my courses here: https://freelancelifestyle.podia.com/ 00:00 Introduction and Welcome  00:09 National Freelancers Day Announcement  00:44 Special Offers on Courses  01:55 Additional Resources and Free Courses  02:07 Closing Remarks Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz

Gratis Erstgespräch Buchen: https://rb.gy/jedz29In diesem Podcast haben wir einen ganz besonderen Gast: Kevin, Steuerberater und Unternehmer aus Flensburg, der nicht nur Zahlen jongliert, sondern auch Unternehmerträume versteht. Kevin hat mich und Finally Freelancing seit Jahren begleitet und teilt heute praxisnahe Einblicke in die Welt der Steuern.

Mini Series Episode 1/10: part one of the Surviving the Summer as a Self Employed mum is all about PLANNING. We have a few weeks left (at the time of publication) to get all our ducks in a row, and if you can plan out your summer time and your tasks as best you can it'll make a world of difference in keeping stress at bay over the holidays. In this episode I share my top five tips/hacks for planning to juggle it all over the summer, with actionable tasks you can start today as you listen. This is part one of a ten part mini series, with one episode airing every week in the lead up to and then over the summer holidays to help keep you sane. I hope you'll listen in every week- and share this episode with the entrepreneurial mums you know who need to hear this too.  Thanks for joining the conversation!   Don't forget to like/follow the podcast to stay up to date on new episodes, and if you like what you hear please give us a share!Connect with me: Rhiannon LoudenInstagram: https://www.instagram.com/rhiannonlouden.co.uk & https://www.instagram.com/rhiannonealeWebsite: https://www.rhiannonlouden.co.ukSubstack: https://theraremumchronicles.substack.com/ Podcast instagram: https://www.instagram.com/courageandchaospodIntro/Outro music credit: https://www.purple-planet.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/courage-chaos--4358445/support.

*Free Workbook: The Aligned Offer Suite Builder: https://designedto-scale.com/aligned-offer-suite-workbookIn this episode, I'm breaking down the invisible force that determines whether you attract high-paying, respectful clients—or stay stuck on the client hamster wheel: your energy. We'll unpack the red flags of “freelancer mode” (even at premium pricing), what true CEO energy looks like for creative entrepreneurs, and how to start embodying it immediately—even if it feels uncomfortable at first.https://designedto-scale.com/

Tired of sleazy sales pitches? So are we. In this episode, Carly and Joe unload on the cringiest sales tactics cluttering inboxes today: think cold DMs that insult your business, spammy bots pretending to be human, and desperate pitches that reek of commission breath. But don't worry, it's not just a rant. They also break down how solopreneurs can build real trust, use storytelling to connect authentically, and sell without feeling like a pushy used car dealer. If you've ever rolled your eyes at a LinkedIn message, this one's for you.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

In this episode of The Freelancers Tea Break, we delve into whether new graduates can successfully transition to freelancing. We discuss the benefits such as lower financial commitments, up-to-date knowledge, and the ability to take risks. We also cover potential challenges like limited professional experience and smaller networks. We offer practical advice on building a portfolio, starting part-time freelancing, and exploring different freelance opportunities. Additionally, we introduce the Graduate to Freelancer course, designed to guide graduates through the freelancing journey and provide flexibility in career choices.  30 Days To Go Freelance Course: https://freelancelifestyle.podia.com/30-days-to-go-freelance Freelancing for Graduates Course: https://freelancelifestyle.podia.com/freelancing-for-graduates 00:00 Introduction: Can a Graduate Go Freelance?  00:32 Benefits of Freelancing After Graduation  02:47 Challenges of Starting as a Freelance Graduate  04:46 Building Your Freelance Portfolio  06:59 Part-Time Freelancing and Gaining Experience  07:45 Exploring Freelancing Options  08:39 Support and Resources for Graduate Freelancers  10:43 Conclusion and Final Thoughts Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz

Qudra Launches in Dubai: A Game-Changer For Freelancers And Businesses

On the podcast today we have Reyes Martínez and Héctor De Prada. They're here to discuss the essential tasks involved in maintaining multiple WordPress websites, especially for freelancers and agencies. They explore the importance of ongoing updates, security, backups, uptime monitoring, and client education, highlighting proactive website care as a valuable business opportunity. They also introduce their tool, Modular DS, which helps automate and centralise maintenance tasks, and share practical advice on selling care plans, building recurring revenue, and the evolving landscape of web maintenance. If you're a freelancer or agency owner looking to scale up your business, perhaps you offer care plans to clients, or are considering adding maintenance plans to your services, this episode's for you.

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).We talk about the evolution of Austin's career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. You'll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.Key Takeaways:

Every business has a chart of accounts, whether they are using a computerized software system or simply recording their income and expenses manually.  Even if you simply have a list of accounts you use periodically, this is actually your chart of accounts.  You'll use this chart of accounts every time you are doing the bookkeeping for your business.  In today's podcast episode, I'm jumping into what your chart of accounts is, how you should maintain it, and why it even matters to your small business.  We're breaking down each part of your chart of accounts and discussing what each section means, as well as how you should be recording your transactions.  Whether you are starting a business or side hustle, you're a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA; if you struggle with understanding your chart of accounts in your business, I promise after this podcast you will gain more confidence and will find you have one less reason you hold off on doing your bookkeeping on a consistent basis.  I want to give you all the tools to make sure you understand your business finances and that they are up to date so that you have accurate information to make smart business decisions.  Listen in as we clear all the confusion around your chart of accounts and what each account really means… Schedule your Complimentary Stress Audit And Clarity Session, where we'll work together to create a clear and focused plan and overcome the obstacles that stand in your way so that you can move forward and immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

On the podcast today we have Reyes Martínez and Héctor De Prada. They're here to discuss the essential tasks involved in maintaining multiple WordPress websites, especially for freelancers and agencies. They explore the importance of ongoing updates, security, backups, uptime monitoring, and client education, highlighting proactive website care as a valuable business opportunity. They also introduce their tool, Modular DS, which helps automate and centralise maintenance tasks, and share practical advice on selling care plans, building recurring revenue, and the evolving landscape of web maintenance. If you're a freelancer or agency owner looking to scale up your business, perhaps you offer care plans to clients, or are considering adding maintenance plans to your services, this episode's for you.

Inspired by one of Stephen Sondheim's core beliefs, Jen and Pete noodle on the idea that less is more, and how that might move them closer to clarity.Specifically, in this episode Jen and Pete talk about:Why might it be better to give two options to someone, as opposed to seven?Why is clarity so important?What is a "to don't" list?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

The Kremlin has been using freelancers to carry out dirty deeds across Europe with increasing frequency — and those freelancers can be anyone. The strategy is as sinister as it is effective. It's also a law enforcement nightmare. But do our governments have the will to tackle the issue, and the leadership qualities that will be required to fully mobilise resources, and be frank with electorates? ----------Elisabeth Braw is a senior fellow at the Atlantic council. She is also a columnist with Foreign Policy, where she writes on national security and the globalised economy. Before joining AEI, Elisabeth was a Senior Research Fellow at RUSI, where she led the Modern Deterrence project. She is published in a wide range of publications, including Politico, The Times and Wall Street Journal. Elisabeth is also the author of highly regarded books – including Goodbye Globalization: The Return of a Divided World.----------LINKS:https://twitter.com/elisabethbrawhttps://www.linkedin.com/in/elisabethbraw/https://rusi.org/people/brawhttps://www.aei.org/profile/elisabeth-braw/https://www.europeanleadershipnetwork.org/person/elisabeth-braw/https://foreignpolicy.com/author/elisabeth-braw/https://reutersinstitute.politics.ox.ac.uk/people/elisabeth-brawhttps://cepa.org/author/elisabeth-braw/----------ARTICLES:https://www.politico.eu/article/gig-model-russian-subversion-nightmare-western-intelligence-shopping/ https://www.politico.com/news/magazine/2022/01/16/russia-ukraine-gray-zone-warfare-autocrats-democracy-527022https://www.ft.com/content/0ac9e1a9-2aad-47d9-83fb-4839e9b31b33https://www.thetimes.co.uk/article/china-is-master-of-grey-zone-aggression-t6z2khp69https://www.prospectmagazine.co.uk/politics/60291/create-a-psychological-defence-agency-to-prebunk-fake-newshttps://www.aei.org/podcast/elisabeth-braw-on-gray-zone-warfare/----------BOOKS: ‘God's Spies: The Stasi's Cold War Espionage (2019)The Defender's Dilemma: Identifying and Deterring Gray-zone Aggression (2022)Goodbye Globalization: The Return of a Divided World (2024)----------SUMMER FUNDRAISERSNAFO & Silicon Curtain community - Let's help help 5th SAB together https://www.help99.co/patches/nafo-silicon-curtain-communityWe are teaming up with NAFO 69th Sniffing Brigade to provide 2nd Assault Battalion of 5th SAB with a pickup truck that they need for their missions. With your donation, you're not just sending a truck — you're standing with Ukraine.https://www.help99.co/patches/nafo-silicon-curtain-communityWhy NAFO Trucks Matter:Ukrainian soldiers know the immense value of our NAFO trucks and buses. These vehicles are carefully selected, produced between 2010 and 2017, ensuring reliability for harsh frontline terrain. Each truck is capable of driving at least 20,000 km (12,500 miles) without major technical issues, making them a lifeline for soldiers in combat zones.In total we are looking to raise an initial 19 500 EUR in order to buy 1 x NAFO truck 2.0 Who is getting the aid? 5 SAB, 2 Assault Battalion, UAV operators‍.https://www.help99.co/patches/nafo-silicon-curtain-community----------Car for Ukraine has once again joined forces with a group of influencers, creators, and news observers during this summer. Sunshine here serves as a metaphor, the trucks are a sunshine for our warriors to bring them to where they need to be and out from the place they don't.https://car4ukraine.com/campaigns/summer-sunshine-silicon-curtainThis time, we focus on the 6th Detachment of HUR, 93rd Alcatraz, 3rd Assault Brigade, MLRS systems and more. https://car4ukraine.com/campaigns/summer-sunshine-silicon-curtain- bring soldiers to the positions- protect them with armor- deploy troops with drones to the positions----------

If you've ever felt like your to-do list is running you instead of the other way around, this episode is your reset button. Business coach Diane Helbig joins us to share real-world strategies for managing time, setting boundaries, and replacing pushy sales tactics with genuine relationship-building. From why smaller calendar blocks are a secret weapon to how to bounce back from setbacks without spiraling, Diane offers mindset shifts and actionable tips that every solopreneur needs to hear.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

Send us a textHiring someone to manage your social media is a big decision: and one that can have a lasting impact on your brand's growth. But how do you know if you should hire a freelance social media manager or bring on a full-service agency?In this episode, host Sydney Dozier, founder of Renaissance Marketing Group, breaks down the real differences between freelancers and agencies. From strategy and communication to execution, reporting, and resources, you'll walk away with the clarity you need to make the right call for your business.This isn't about bashing one or favoring the other, it's about understanding the experience, the outcomes, and the support level that comes with each option. Whether you're a founder just starting out or scaling fast and need a full creative team behind you, this episode is for you.Ready to explore what it would look like to work with a dedicated agency team? Email us at getsocial@renaissancemarketinggroup.com to schedule a discovery call and find out if Renaissance is the right fit for your brand.Support the showAbout The Host:Sydney Dozier the visionary behind Renaissance Marketing Group, a leading Nashville-based social media agency founded in 2014. Over 9 years, Sydney has curated a top-tier team, establishing Renaissance as a go-to agency delivering proven social media marketing results. Renaissance offers a wide array of services, from social media management to content creation, professional photography and videography, branding, and more, serving clients across the nation. Their focus is clear: drive revenue, foster online growth, and exceed client expectations. Sydney is not only a business dynamo but also the co-host of The Renaissance Podcast, aimed at empowering entrepreneurs. Her dedication to supporting women entrepreneurs led to The Mona Lisa Foundation, offering mentorship, grants, education, and a vibrant community. She's also the brains behind The Renaissance Women's Summit, an annual event in Nashville with a mission in inspiring women entrepreneurs. Sydney is a wife and mother to Sawyer James and has an unwavering passion for entrepreneurship, the color pink, and her two furry companions, Stevie Nicks and EmmyLou Harris. Learn more: www.renaissancemarketinggroup.com

Have you ever looked at someone and thought, “Wow, they're just so confident. I wish I had that kind of energy.”  Maybe it's a colleague who walks into a room and owns it. Or someone who speaks up in meetings without second-guessing themselves. Or that person at a networking event who seems totally at ease talking to strangers while you're off in the corner pretending to check your email.  Have you ever wondered, How do they do that?  Like, what do they know that I don't?  I want you to know that they're not better than you, they're not more qualified than you, and they're not waiting for someone to give them confidence.  They've learned how to create it, and guess what? You can too.  Let's dive in… I'm inviting you to sign up for the free private podcast where I do a deeper dive into this topic on the Mastering Your Mindset Moments podcast for high-stress professionals: https://www.financialadventure.com/private Schedule your Complimentary Stress Audit and Clarity Session, where we'll work together to create a clear and focused plan for you to move forward so you'll immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

In this episode of The WP Minute+ podcast, Kurt and Toby dive into the common misconception that WordPress (and websites in general) should be “easy.” They share stories about custom-coded nightmares, misunderstood AI-generated solutions, and the tricky line between client expectations and developer realities. The conversation touches on the perils of overpromising simplicity in web development and the challenges freelancers face when clients hand them projects that were “supposed to be easy,” often involving ChatGPT or drag-and-drop builders like Elementor.Kurt also shares his eye-opening experience speaking to high school students about WordPress and running an agency. Surprisingly, most students had never heard of WordPress or open-source, revealing a gap in technical and entrepreneurial education. The episode concludes with a candid discussion on freelancing versus employment, benefits myths, impostor syndrome, and the emotional leap required to run a digital agency.Key Takeaways:Many clients mistake ease-of-use tools (like Elementor or AI) for simplicity in execution.AI-generated code often introduces unexpected complexity and risks.Freelancers should diplomatically explain scope, staging, and testing needs, especially for “quick” fixes.Young people are alarmingly unfamiliar with WordPress and open source, despite growing interest in web development.Running a WordPress agency is accessible, but requires an entrepreneurial mindset, not just technical skills.Freelancers and consultants should confidently share their work and availability. Your visibility is key to opportunity.Financial freedom and geographic flexibility can be drastically improved by relocating or adjusting business models.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | Toby ★ Support this podcast ★

In episode 296, Sean and Andy are joined by Garrett Doran, Sean's director of operations at Audio Engineers Northwest, to get more perspective on how to get hired as a freelancer in the live audio industry. Garrett shares what he looks for in a resume and/or interview, how to impress a sound company you're new to, and – just as importantly – what sorts of things are immediate red flags for a company like theirs!They also dig into strategies for keeping the small to medium size festival gigs that are the summer bread-and-butter for many audio providers running smoothly, from keeping lines of comm open to running a smooth and fast sound check, as well as why the patch tech should be the best mixer on your team!Episode Links:Episode 241 – Richard Cadena, Electricity for the Entertainment Electrician & TechnicianEpisode 296 TranscriptConnect with the community on the Signal To Noise Facebook Group and Discord Server. Both are spaces for listeners to create to generate conversations around the people and topics covered in the podcast — we want your questions and comments!Also please check out and support The Roadie Clinic, Their mission is simple. “We exist to empower & heal roadies and their families by providing resources & services tailored to the struggles of the touring lifestyle.”The Signal To Noise Podcast on ProSoundWeb is co-hosted by pro audio veterans Andy Leviss and Sean Walker.Want to be a part of the show? If you have a quick tip to share, or a question for the hosts, past or future guests, or listeners at home, we'd love to include it in a future episode. You can send it to us one of two ways:1) If you want to send it in as text and have us read it, or record your own short audio file, send it to signal2noise@prosoundweb.com with the subject “Tips” or “Questions”2) If you want a quick easy way to do a short (90s or less) audio recording, go to https://www.speakpipe.com/S2N and leave us a voicemail there

In this episode of The Friday Habit, Mark sits down with Chris Tyrell, founder of Chris's Garage Doors, to talk about the unexpected road from seminary student to successful entrepreneur. Chris shares how faith, community, and a deep sense of purpose have guided his business journey—and why giving generously has always been part of the plan.Chris opens up about how a part-time job in the garage door industry sparked a bigger calling. Today, his company serves not just customers, but the greater good—donating 3% of revenue to local nonprofits and using the business as a platform for ministry. Mark and Chris explore the power of mission-driven leadership, the importance of building a strong brand, and the lessons learned from hiring, coaching, and networking.Whether you're running a small business or dreaming about launching one, this episode is full of practical advice and honest insight from someone who's built a business rooted in values—and impact.Key Takeaways:Chris's journey from seminary to entrepreneurship was guided by faith.His company donates 3% of top-line revenue to local nonprofits as part of a mission to give back.Business can be a platform for ministry and community transformation.Reinvesting in your company is crucial for long-term growth.Relationships and networking play a powerful role in business development.Hiring for attitude often leads to stronger team culture and retention.A clear brand and purpose-driven culture can shape every aspect of your business.Business coaching and peer support help provide clarity and accountability.Understanding your “why” fuels more intentional decision-making.Connect with Chris:Chris's Garage Doors LinkedIn

The Inside Stylists Podcast: Episode 161 Feeling Stuck? Here's Why Getting Out as a freelancer is the Best Thing You Can Do:  Show notes for today's episode are here     Today's guest is... well, it's just me—Emma Morton-Turner. I'm diving into something I've seen and heard a lot about lately: how isolating and overwhelming freelancing can feel, especially in our  interiors industry. So today, I'm talking about why it's essential for freelancers—stylists, writers, and creatives—to get out of the house, connect, reset, and reframe. I'm delighted to be talking with... you.   The Inside Stylist's Interior Styling Course Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/

What if scaling your solopreneur business didn't mean hiring a team or working 80-hour weeks? In this episode, we're diving into creative, cost-effective ways to grow, without giving up the freedom that made you go solo in the first place.From automating tasks and outsourcing smartly to using AI to customize your messaging and repurposing content like a pro, we're sharing real strategies that actually work. Whether you're a one-person powerhouse or just getting started, this episode is your blueprint for doing more with less.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access Lifestarr Intro

In this episode of The Freelancers Tea Break, we explore the advanced features of Zoom that go beyond just hosting and joining calls. Learn about Zoom's AI Companion, whiteboards for brainstorming, document sharing, AI-enhanced meeting notes, and useful apps like Timer and name tags by Warmly. Perfect for freelancers who conduct client meetings, workshops, and collaborative sessions. Don't forget to check out Stream Deck for optimised Zoom navigation. Join our Facebook group or Discord for more tips and discussions! 00:00 Introduction to The Freelancers Tea Break 01:30 AI Disclaimer 02:00 Exploring Zoom's AI Companion 04:06 Zoom Whiteboard for Visual Collaboration 05:32 Enhancing Meetings with Zoom Documents 08:59 Zoom Apps and Integrations 10:52 Stream Deck: A Must-Have Tool for Zoom Users 12:40 Summary and Final Thoughts Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz  

Freelancers, welcome to Episode 10 — the final episode of our Finances for Freelancers series. We've broken down the essentials every freelancer or solopreneur needs to feel confident with money — from budgeting and taxes to pensions and pricing.Today, we're wrapping up with a punchy roundup — each of our expert guests shares one final, powerful tip to help you stay on track with your finances.Subscribe, share with a fellow freelancer, and listen now on Apple Podcasts, Spotify, or Podlink!If you liked this episode, discover the full series.#ad Listen to PensionBee's monthly podcast, The Pension Confident Podcast to better understand the world of personal finance and pensions: Connect with Emilie:Sign up to The Edit newsletterFollow Vestpod on InstagramEnroll in our upcoming bootcampsGet Emilie's book: You're Not Broke, You're Pre-Rich#ad Thank you to our partner PensionBee. With PensionBee you can combine, contribute and withdraw online. Take control of your pension, so that you can enjoy a happy retirement and join over 265,000 customers saving with PensionBee. When investing, your capital is at risk. Hosted on Acast. See acast.com/privacy for more information.

Whether summer is a peak time for your business or if it tends to get a bit slower for you, if you're like many business owners, you want to make sure you get to enjoy all that summer has to offer.  Being proactive and purposeful with your time this summer will help to ensure you are able to not only reach the goals you want to accomplish for your business this summer but you'll be able to take time to enjoy your family and friends as well.  In today's podcast episode, I walk you through some of the best practices to help ensure your summer is filled with everything you want to experience.  Whether you are starting a business or side hustle, you're a self-employed individual, a solopreneur, entrepreneur, mompreneur, freelancer, small business owner, a remote, virtual, online, or in-house bookkeeper, or a virtual assistant or VA; when you are proactive with how you manage your time this summer, you can maintain the work-life balance you're striving for.  The summer will be gone before you know it, but if you follow these tips to get the most out of the time you have, you'll be able to be proud of your summer accomplishments and create many lasting memories.  These tips are essential whether you are using a computerized software system like QuickBooks, Xero, Wave, FreshBooks, or HoneyBooks for your business finances; or doing your bookkeeping manually with an Excel spreadsheet or even a Google Document… Schedule your Complimentary Stress Audit And Clarity Session, where we'll work together to create a clear and focused plan and overcome the obstacles that stand in your way so that you can move forward and immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

Getting paid is one of the most important steps in running a thriving podcast editing business. How you invoice for your work can have a huge impact on your cash flow and profitability.Eric Rosenberg shares some best practices when invoicing clients, as a freelancer, and the challenges of balancing your client's needs with our self-employed realities.While listening, pay particular attention to the importance of strategic invoicing for peace of mind, the various payment models available, and how to leverage technology to automate your invoicing process.Key moments:Invoice clients monthly for consistent cash flowFor new clients or large projects, consider upfront or milestone paymentsUse an invoicing system to automate the process and save timeMaintain detailed records for accounting and legal purposesNegotiate equitable payment terms with clientsClearly define project milestones for phased payments in complex projectsCheck out Eric's Invoicing App:freelancerdashboard.comAbout Eric Rosenberg:Eric is a financial writer, speaker, and consultant whose expertise lies in banking, credit cards, investing, cryptocurrency, insurance, real estate, business finance, and financial fraud and security. His work has appeared in many online publications, including Time, USA Today, Forbes, Business Insider, Nerdwallet, Investopedia, and U.S. News & World Report. Connect with him and learn more at EricRosenberg.comTools we used:*Riverside.fm to recordWe used Riverside to record this episode. Use code Yetis at *https://creators.riverside.fm/Yetis for 15% off a membership plan.*WhisperTranscribe for show notesWhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters. Click on the *link above to see how it works for yourself!*Captivate.fm for podcast media hostingWe use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support! Mentioned in this episode:The Podcast Editor Academy is open now!Community. Support. Editing Courses. Copy/paste Sales Scripts. These are just a few of the things available inside the Podcasts Editor Academy, which is open right now... ...and you know it's open right now because you're hearing my voice and THIS IS A DYNAMICALLY INSERTED PROMO (which we also teach inside the PEA) Interested in learning more about the back end of podcasting? Or how to help clients to make their shows better? How to serve them better? Join during this limited time.Podcast Editor AcademyThis podcast uses the following third-party services for analysis: OP3 -...

This week, Jen and Pete noodle on the idea of turning the tassle on habits that are ready to be let go.Specifically, in this episode Jen and Pete talk about:How might we think about the way our habits have served us?Why is it important to offer alternative to current habits we would like to let go of?How can we get more comfortable with the practice of examining and changing our habits?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you've ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.This week, I'm sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and earning serious income. I'll walk you through my “Four P” framework so you can start offering premium VIP Days of your own.Topics Covered In This Episode:The Four P Framework: The structuring of a successful VIP day revolves around four key Ps—Promise, Prep, Provide, and Propel.Define a Clear Promise: The success of a VIP day starts with a clear, outcome-specific promise that the client will get by the end (e.g., a paid marketing plan ready for their next launch).Thorough Preparation Is Critical: Ensure you and your client are both prepped before the VIP day. This includes onboarding questionnaires and clear expectations in your contract.Set Strong Client Expectations: Clearly outline what the day will entail and what's needed from the client. Doing this can prevent both disappointment and scope creep.Client Interaction Is Key: Unlike some “behind the scenes” VIP days, strategist VIP days are highly interactive and collaborative with the client present the whole time.Propel Clients to Their Next Step: At the end of the VIP day, provide a clear plan and next steps, which often leads to additional consulting or implementation work (more revenue for you).Leverage VIP Days as an Upsell or Lead-In: Many clients will want to hire you for ongoing or done-for-you services after experiencing the value of your VIP day—making this not just a stand-alone offer but a business growth strategy.Find the full show notes at:  https://brandimowles.com/254Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ABOUT  VIP DAYS VS. INTENSIVES: HOW TO KNOW WHICH ONE IS RIGHT FOR YOUAdditional Resources:Ready to start offering high-converting VIP Days in your business? Apply now HERE to join our exclusive mentorship and get access to the live workshop, templates, and tools to start selling and delivering your VIP Day with confidence!Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, we sit down with Anya Cheng, the unstoppable founder of Taelor.Style, an AI-driven clothing rental service for busy men who hate laundry and love looking sharp. From handing out resumes outside campus buildings to building a company that merges sustainability, tech, and style, Anya's journey is equal parts inspiring, resourceful, and, honestly, a little wild. If you've ever felt like giving up, this one will give you a tailored kick of motivation.Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Episode 52: Leveraging LinkedIn for Quiet Visibility: Tactics for Job Seekers, Freelancers, and Business OwnersIn the second episode of our Quiet Visibility series 'Careers at the End of the World,' host Jenn Walker Wall share her favorite tactics for leveraging LinkedIn as a tool for Quiet Visibility. This episode highlights using LinkedIn as a tool to elevate professional visibility without resorting to overly self-promotional tactics. She offers practical advice on setting yourself up for successful engagement by curating a meaningful feed and leveraging LinkedIn functionalities to develop and grow professional relationships. She also emphasizes the importance of approach and consistency over virality and shares 'Quiet Visibility' as a strategy for intentional presence. Jenn also encourages listeners to re-evaluate their LinkedIn strategies and join the upcoming Quiet Visibility retreat for a more structured plan.Join us live on Wednesday, June 4th for our Quiet Visibility Retreat NightListen to episodes 40, 41, and 42 to learn more about our Professional Eco-System conceptConnect with Jenn on LinkedIn02:56 Curating Your LinkedIn Experience05:12 Engaging on LinkedIn: Tips and Strategies08:08 Using LinkedIn as a Research Tool11:47 Building Professional Relationships on LinkedIn15:54 Consistency and Quality Over Virality

Hannah Cole is back on So Money — and just in time. You may know her as the founder of Sunlight Tax, or from her game-changing workshops that help creatives and freelancers make sense of their money. But today, she's here to share insights from her forthcoming book, Taxes for Humans, which might just be the most approachable — and dare I say, funny — tax book you'll ever read.In this conversation, Hannah and I dive into the emotional baggage so many of us carry around taxes: shame, intimidation, even fear. She opens up about being dismissed by a traditional accountant early in her career, and how that lit the fire for her to become a voice for those often left out of financial conversations — women, artists, freelancers, anyone who's ever felt like a “weirdo” in the world of money.We talk about how to avoid the dreaded tax bill shock, what the IRS really cares about, why freelancers need to understand quarterly taxes, and what you should know if you're married and your spouse is handling the taxes (spoiler: pay attention!). Plus, Hannah shares the number one thing new business owners should do to feel confident and in control of their taxes.

If you're searching for expert help with South African tax, this episode with Andre Bothma delivers essential insights for small business owners and digital entrepreneurs.Andre Bothma, founder of Rafu, is a seasoned tax strategist who helps entrepreneurs simplify their structure, pay less tax, and make more money — especially in the evolving digital and global economy. Whether you're a solopreneur, digital nomad, or international startup founder, this conversation covers strategies that directly address the questions and challenges you're searching to solve.Andre breaks down the tax benefits of setting up a business in South Africa, how to navigate global tax optimization, and what financial services for small business actually look like in practice. He also shares how to legally reduce your tax burden using systems like the Small Business Corporation scheme and how to leverage AI for entrepreneurs to increase efficiency and drive decision-making.This episode is packed with real, relatable advice for those who want to stay compliant while optimizing profits — whether you're in Canada, the US, the UK, or South Africa itself. You'll also hear about AI tools like Grok and how Andre uses them daily to help clients make smart financial decisions.

In this episode of Hustle Inspires Hustle, Alex Quin sits down with freelance graphic designer Ian Deloney to talk about his shift from working at Iconic to building his own design business. They explore the importance of combining creativity with solid business practices, the challenges of freelancing, and the power of long-term relationship building. Ian shares insights on client management, staying organized, and what it really takes to work with top-tier brands like Jägermeister and Target. This conversation offers valuable lessons for creatives who want to move beyond talent and build a sustainable, professional business.Episode Outline [00:00:00] Intro by Alex Quin – Introducing Ian Deloney [00:01:30] Catching up: Last meeting, shoutouts, mutual connections [00:03:45] Ian's exit from Iconic, launching his freelance design business [00:06:10] Ian's background in photography and creative roots [00:10:30] Transitioning from hobby to career: Finding the right major [00:13:00] The role of business knowledge in Ian's creative work [00:16:00] Alex's experience with content creation and its value in advertising [00:19:30] Ian's proudest recent projects: Jägermeister, SEEK, Kids Super [00:25:00] The impact of seeing work in real-life spaces like Target and billboards [00:28:00] The challenge of freelancing and staying flexible [00:31:45] The importance of relationship building over time [00:35:15] Client needs vs. creative vision: Putting ego aside [00:38:20] Key lessons from running your own business [00:42:00] Building infrastructure before going solo [00:47:00] Post-payment process: Staying organized and professional [00:51:10] Being dependable, not just talented [00:55:30] Common pitfalls among creatives [01:00:20] Final advice and mindset shift for freelancers [01:03:15] Ian's social handles and closing thoughtsWisdom NuggetsTalent Isn't Enough: Business Skills Matter : Many creatives over-focus on their art and neglect the importance of being organized and professional. Running a freelance business successfully requires business sense, clear communication, and client understanding—more than just good design.Don't Wait—Plant Seeds Early : Ian emphasizes that most of his current success comes from relationships and efforts made years ago. Creatives should build connections before they need them, not when they're desperate for work.Systems Before Sales: Prep for What Happens After 'Yes' : Freelancers often focus on winning projects but overlook what comes next. Having onboarding systems, case studies, and pitch materials ready improves credibility and client trust.Ego Kills Collaboration : Letting go of creative ego is key. Just because it's your favorite design doesn't mean it's right for the client. The best creatives learn to listen, adapt, and prioritize results over personal preference.Be a Joy to Work With : Reliability, speed, and professionalism can set you apart more than creativity alone. Clients want someone who respects their time, delivers on promises, and makes the process smooth.Power Quotes:"Case studies—even the small ones—are gold.” - Alex Quin"You have to be able to put your ego aside and do what's best for the client.” - Ian DeloneyConnect With Ian :Instagram: (https://www.instagram.com/iandeloney/)Linkedin (https://www.linkedin.com/in/iandeloney/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram:(https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you're listening to this episode right now, I already know something important about you.  You're someone who cares.  You care about your business, your career, your clients, your deadlines, your team, your family, and maybe somewhere in the middle of all of that, you're trying to care for yourself too. But let's be honest… that last one? That “you” part? It usually ends up at the bottom of the list.  Are you overwhelmed and over it?  I get it. I've lived it. And after working with countless accountants, business owners, and high-stress professionals, I understand that the weight you're carrying isn't just heavy, it's exhausting.  You might be wondering if there's a way to keep showing up and performing at a high level without feeling like you're constantly teetering on the edge of burnout.  Yes, there absolutely is. And that's exactly what we're diving into today.  How high-stress professionals break free from stress and overwhelm without burning out.  Let's dive in… I'm inviting you to sign up for the free private podcast where I do a deeper dive into this topic on the Mastering Your Mindset Moments podcast for high-stress professionals: https://www.financialadventure.com/private Schedule your Complimentary Stress Audit and Clarity Session, where we'll work together to create a clear and focused plan for you to move forward so you'll immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money.  Sign up for this program here: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today.  You'll have the opportunity to see how you like coaching with an Introductory Coaching Session: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for.  Are you ready to generate revenues and increase the profit in your business: https://www.financialadventure.com/profit If You Are Ready To Choose, Start Or Grow Your Side Hustle, Get Your Free Checklist And Assessment Here: https://www.financialadventure.com/sidehustle Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Sign up for a virtual coffee chat to see if starting a Bookkeeping Business is right for you: https://www.financialadventure.com/discovery Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.

Send us a textIn this powerful episode, we sit down with Matthew Knight, founder of Leapers.co, a global community supporting the mental health of the self-employed. We dig deep into the realities of freelancing—beyond the myths of freedom and flexibility—to explore the emotional toll, hidden stressors, and the urgent need for systemic support.Matthew shares insights from six years of annual research with 700–800 freelancers, uncovering what really affects mental health in self-employment—from client ghosting to financial instability. He offers a compelling case for why clients must play a role in improving freelancers' wellbeing—and how failing to do so leads to real business consequences.Whether you're a freelancer, thinking of becoming one, or work with independent professionals, this episode will give you eye-opening perspectives and practical steps for creating a healthier, more sustainable freelance experience.ABC Tips to Help with Your Mental Health as a FreelancerWhat We Cover:The emotional and structural challenges freelancers faceWhy 70% of freelancers report mental health impacts from workHow Leapers gathers data from hundreds of freelancers each yearWhat clients must do to support freelancers—and why it mattersWhy self-employed people fall off their own to-do listsThe rise of “forced freelancing” and who's most affectedHow AI and job instability may shift more people into freelance workBuilding your own support system when one isn't provided for youThe ABCs of freelancer wellbeing: Awareness, Boundaries, CommunityWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Your systems should support your creativity—not drain it. In this episode, I'm sharing the exact tech stack I use to run Sugarpunch Marketing®—from client calls and content scheduling to community building and automations. Whether you're just starting out or scaling your agency, this toolkit is full of practical solutions (plus a few time-saving secrets). Inside this episode:The 6 tools I use daily to run my agency without chaosWhat makes each tool worth the investmentMy favorite alternatives to Zoom, Trello, and clunky schedulersHow to choose the right tools for your current season of businessBonus tools for contracts, banking, and CRMs—plus exclusive discounts MENTIONED:https://sugarpunchmarketing.com/tools

This Podcast Is Episode 630, And It's About Small Business Administration - Essential Strategies for Contractors Running a small business is exciting, but let's be honest, managing the admin side of things can feel overwhelming. Between keeping financial records, looking after daily operations, and ensuring compliance with tax laws, it's easy to feel buried under endless to-do lists. But here's the good news: with the right strategies, small business administration doesn't have to be a headache. Here are some practical steps to streamline your business admin, save time, and boost productivity, leaving you with more energy to do what you love – whether it's working at the jobsite or growing your business! Why structure is the foundation of success Think of admin tasks as the backbone of your business. If these tasks aren't handled regularly and properly, things can quickly spiral out of control. Staying on top of your admin enables you to see how your business is truly performing, reduce legal risks, and ensure everything runs smoothly.    Here's where accounting software can make your life easier:   Automated Bookkeeping: Track income and expenses without lifting a finger. Payroll Made Simple: Handle staff payments quickly and accurately. Real-Time Insights: Monitor cash flow and performance at a glance. Popular tools like Xero or QuickBooks are ideal for small construction businesses seeking to streamline administrative tasks. And the best part? They store everything digitally, ensuring you're audit-ready at any time. Go digital with your records. Paper receipts and ledgers are so last decade. Not only do they accumulate unnecessarily, but they're also at risk of being lost or damaged. Transitioning to digital records is a crucial step toward administrative efficiency. Here's how to make it happen: Scan and Upload Receipts: Use mobile apps to digitize paper invoices. Cloud Storage: Securely store records online for easy access and backups. Spreadsheets or Software: Use spreadsheets for basic tracking or invest in platforms that allow you to tag and code transactions instantly.  Digital records reduce clutter and make year-end tasks, such as taxes, much easier. Organize the administration with task breakdowns. Breaking admin tasks into daily, weekly, monthly, and annual routines will make them feel more manageable. Treat them like habits – they may be small tasks, but they add up to make a significant impact. Daily Tasks Devote just 15–20 minutes a day to knock out small but essential tasks like: Checking emails and responding to client queries. Logging sales and expenses into your accounting software. Scanning new receipts or invoices. Weekly Tasks Dedicate time weekly to review your business's operational health: Pay suppliers and review outstanding invoices. Reconcile accounts to ensure everything has been logged correctly. Schedule social media or post updates to engage your audience. Monthly Tasks At the end of each month, set aside time for: Payroll processing (if you have employees). Reviewing inventory levels and replenishing stock. Analyzing your profit margins or hitting sales targets. Annual Tasks The big picture matters, too! Annually, focus on: Preparing your taxes (or outsourcing them). Reviewing your business plan and setting goals. Evaluating ongoing contracts, insurance, or subscriptions. Breaking tasks into bite-sized chunks will help you stay on track and avoid falling behind. Tip: Set calendar reminders to stay on track! Pro Tip: Ask us about our "Five For Five at Five" When to consider outsourcing? If the admin is still consuming too much of your time, outsourcing can be a game-changer. Hiring a virtual assistant, part-time administrator, bookkeeper, or accountant can free up your schedule for high-impact tasks. Here are some options to consider: Virtual Assistants can handle tasks such as appointment scheduling, data entry, and email management. Accountants and bookkeepers can ensure accuracy and compliance with tax laws, saving you from costly errors. Freelancers or part-time administrative staff can step in as needed without the cost of hiring full-time employees. Outsourcing doesn't just reduce your workload – it also gives you peace of mind that specialists are handling complex tasks. Important Consideration:   Specialized accountants understand the nuances of the construction industry, including project costing and compliance with tax regulations, enabling them to provide tailored financial solutions. This expertise is crucial for navigating the complexities associated with managing construction finances and ensuring that your financial records are accurate and compliant with applicable laws.   Moreover, outsourcing minimizes the risk of errors that can arise from doing-it-yourself (DIY) accounting. Experienced specialists leverage advanced accounting software to track expenses, monitor cash flow, and prepare detailed financial reports. This precision not only aids in effective decision-making but also helps identify areas for cost savings and revenue growth. By having accurate and timely financial information, you can make informed decisions that positively impact your bottom line.   In Summary   Build a Sustainable Routine The key to effective administration in your construction business lies in consistency. Use Digital Tools: Leverage technology to stay organized and automate repetitive tasks, from invoicing to document management. Establish Routines: Make your administrative tasks part of your daily or weekly habits to prevent them from piling up. Seek Expertise: Don't hesitate to get help when necessary. Whether through software or professionals, utilizing available resources can free you to focus on your core business. By implementing these practices, you can establish a foundation for efficient operations and enhanced profitability in your construction business. If you're looking for assistance in streamlining your administrative processes, don't hesitate to reach out! Whether you have questions about your finances or need guidance on better practices, I am here to help. It's time to work smarter, not harder. About The Author: Sharie DeHart, QPA, is the co-founder of Business Consulting And Accounting in Lynnwood, Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on managing the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. Call 1-800-361-1770 or sharie@fasteasyaccounting.com

Executive Director for the Symphony of the Mountains Orchestra, Percussionist, Freelancer, and Educator Cassidy Lester stops by to talk about her work with the Symphony (03:05), her freelancing and teaching and how important performing is to her mental health (16:30), growing up in the Tri-Cities region of Tennessee, traveling with family to jam band concerts, getting into percussion, and her unique marching experiences (31:30), attending East Tennessee State University, getting her undergrad and MBA degrees, and how COVID changed her path (51:20), and finishing with the Random Ass Questions, including discussions of instrument stereotyping, the Pride and Prejudice movie from the mid-2000s, the Fourth Wing books, and great artwork (01:12:05).Finishing with a Rave on the 2022 nonfiction book Dangerous Rhythms: Jazz and the Underworld (01:52:00).Cassidy Lester links:Symphony of the MountainsPrevious Podcast Guests mentioned:Matthew Geiger in 2019Evan Chapman in 2019Andy Bliss in 2023Other Links:David MitchellDiana LoomerMorgan TaoBlue Iron PercussionThe Planets - Gustav HolstDon Felder“The Hero” - Clarice Assad (arr. TCP)“Second Thoughts” - Evan Chapman“Re(new)al” - Viet Cuong“Happy Now” - Blue Iron Community Steel Band“Watercolor Sun” - Ivan TrevinoRhythm & Roots Reunion FestivalThe 1927 Bristol SessionsWidespread Panic live“Esther” - Phish“Cassidy” - The Grateful Dead“Welcome to the Black Parade” - My Chemical RomanceRande SanderbeckPride and Prejudice Original SoundtrackPride and Prejudice trailerEternal Sunshine of the Spotless Mind trailerIT trailer (1990)Avengers: Endgame trailerThe LEGO Movie trailerThe LEGO Movie 2: The Second Part trailerFahrenheit 451 - Ray BradburyFourth Wing - Rebecca YarrosThis is Your Brain on Music - Daniel J. LevitinMusicophilia - Oliver SacksInto the Wild - Jon KrakauerRhinoceros Success - Scott AlexanderHeaven Breaker - Sara WolfTo Sleep in a Sea of Stars - Christopher PaoliniVampire Diaries: Season 1 trailerRed - John LoganFour Darks in Red - Mark RothkoThe Stranger - Albert CamusLong Day's Journey into Night - Eugene O'NeillRaves:Dangerous Rhythms: Jazz and the Underworld - T. J. English

Ready to stop reinventing the wheel every time you work? In this episode, Carly and Joe are talking about why solopreneurs need to embrace systems from day one! Whether you're managing your social media, responding to client emails, or handling finances, consistency is key. And trust us, it's not just about saving time, it's about building a business that runs like clockwork. Hear how documenting your processes can free up your schedule, boost your brand, and give you more time for what matters. Tune in for the must-have tips to make your solo business smoother and stress-free!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out LifeStarr Intro!Access LifeStarr Intro

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1701: Michael Levitt outlines the strategic value of integrating freelancers into your business, from boosting innovation to minimizing overhead costs. He also explores how employers can refine their hiring process to ensure candidates align with company culture, goals, and values, leading to stronger team cohesion and long-term success. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/four-reasons-why-your-business-needs-freelancers & https://www.breakfastleadership.com/blog/tips-on-how-to-ensure-your-employees-are-fit-for-your-organization Quotes to ponder: "Freelancers bring in fresh perspectives and skills that can accelerate your business growth." "A misaligned employee can impact morale, productivity, and even customer satisfaction." "The right employee fit results in better performance, stronger engagement, and increased retention." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this mic drop filled episode, Pete introduces Jen to an idea that he learned from his swimming coach, and they dive in to thinking about effort, attention, and process.Specifically, in this episode Jen and Pete talk about:Why might we equate huffing and puffing with success or hard work?What tactics might we use to become more efficient? How might we let go of an old process or mental model, to make room for a new one?To hear all episodes and read full transcripts, visit The Long and The Short Of It website: https://thelongandtheshortpodcast.com/.You can subscribe to our Box O' Goodies here (https://thelongandtheshortpodcast.com/) and receive a weekly email full of book and podcast recommendations, quotes, videos, and other interesting things that Jen and Pete are noodling on. To get in touch, send an email to: hello@thelongandtheshortpodcast.com.Learn more about Pete's work here (https://humanperiscope.com/) and Jen's work here (https://jenwaldman.com/).

In this edition of What Went Wrong, I got a chance to explore mistakes, missteps, and the humbling reality that even seasoned pros can land flat on their face with repeat guest Robin Waite. This time, he didn't come with a polished pitch or a shiny success story. He brought a cautionary tale about Facebook ads, cold leads, and a £9,000 lesson in what happens when you trust the algorithm more than your instincts. Key Points from the Conversation with Robin Waite Even Experts Trip Up Robin isn't new to marketing—he ran an agency for 12 years. But when it came to Facebook ads for his own coaching business, he got caught in the allure of automation and scale. What started strong eventually crashed, all because the warm audience he'd been nurturing for years dried up. Your Audience Isn't Infinite Facebook ads worked—until they didn't. The moment his familiar, friendly audience was exhausted, the leads stopped flowing. Robin kept the campaign running for three more months, hoping it would fix itself. It didn't. Turns out, if you don't refill your marketing funnel, it doesn't matter how clever your copy or shiny your creative. Know Enough to Stay Dangerous Robin outsourced the nitty-gritty to so-called ad experts, trusting they'd fix the problem. But no one could explain what was going wrong. That blind spot cost him. The lesson? You don't need to be the expert, but you need to know enough to ask the right questions. When in Doubt, Go Back to What Works With his budget blown and confidence shaken, Robin went back to basics—his podcast, speaking gigs, and book. Instead of chasing cold leads, he rebuilt slowly by focusing on brand-building and trust, knowing that meaningful connections take time. Marketing is Just One Big Science Fair Like any good experiment, sometimes things blow up. And that's okay. Robin reminded us that failure is part of the formula—especially in marketing. The trick is not to avoid mistakes, but to make better ones next time. Takeaways for Business Owners Warm audiences are wonderful—but they won't last forever. Always be adding new people to the top of your funnel. Facebook ads can be powerful—but only if you understand the mechanics. Don't hand over your entire budget without oversight. Track what's working, and don't be afraid to pivot. If your gut says something's off, it probably is. When the fancy stuff fails, go back to your roots. Relationships, conversations, and trust still matter most. And maybe most important of all: Marketing isn't magic. It's messy, imperfect, and beautifully human—just like us. About Robin Waite Robin is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers. Having spent 12 year's running a digital marketing business, Robin pivoted in 2016 to focus on the part of his business he liked the best; training business owners how to be better in business. In 2016 Robin founded Fearless Business, a unique Business Growth Accelerator for Coaches, Consultants and Freelancers so help free them from the sales cycle of doom! LEARN MORE ABOUT ROBIN And be sure to look for Robin's new book THE FEARLESS BUSINESS OWNER'S BLUEPRINT