Legal Marketing Lab

These 15 tips will help you get your law firm marketing plan ready for spring.

These 15 tips will help you get your law firm marketing plan ready for spring.

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

In this month’s CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month’s Custom Legal Marketing Lab.

In this month’s CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month’s Custom Legal Marketing Lab.

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website […]

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website […]

If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.

Google’s Authorship project has officially ended. How will this impact your law firm’s website and author profiles? Read the full story.

Google’s Authorship project has officially ended. How will this impact your law firm’s website and author profiles? Read the full story.

Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.

If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}

Yahoo is back in the web traffic game – maybe or maybe not. Find out more.

A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.

When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.

We wanted to know what percentage of visitors on law firms’ websites were using mobile devices. Then we wanted to see how this demographic compared with the global average. Read the full Lab Report.

We wanted to know what percentage of visitors on law firms’ websites were using mobile devices. Then we wanted to see how this demographic compared with the global average. Read the full Lab Report.

Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.

We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website? Read the full Lab Report.

We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website? Read the full Lab Report.

Yahoo’s new Local search design looks like Google’s Local format. However, there are some beneficial differences.

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.

At one time, buying paid links was the popular way to improve a law firm’s search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!

Brace your law firm for another change from Facebook – paid organic link promotion.

Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don’t forget the “rest” of the marketing pie when choosing your marketing strategy.

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.

Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.

Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.

People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.

What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.

your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.

Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.

Facebook’s news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.