Podcasts about heatmaps

I'm Jandre, founder of V8 Media (Top 1% Digital Agency) & V8 Capital. We've worked with over 500 businesses since 2018 and generated nearly 1.4 billion in sales for small DTC brands. Through investing in and scaling multiple businesses, I've discovered patterns in what separates high-performing e-commerce stores from the rest — and today's episode is packed with those insights.Got a question? Email me at jandre@v8media.co.za

"Welcome to the Championship Vision Podcast, where coaching meets culture and legacy is built one drill at a time. Today's episode is a game-changer—literally. We're diving into the future of basketball development with James Oxford, the creator of Ahead of the Game Analytics.James brings a wealth of experience coaching JV basketball at Friendswood High School and directing youth skills camps for the Houston Rockets. With certifications from Sport Management Worldwide in Basketball Management and Basketball Analytics taught by Dean Oliver, James has been shaping players and teams for over 11 years—from junior high and high school to semi-professional levels.This isn't just about stats—it's about turning your everyday drills into powerful data that drives performance, accountability, and growth. Heatmaps, player profiles, customized spreadsheets—these tools are revolutionizing how coaches teach the game.If you've ever wondered how to make your practices more intentional, your feedback more precise, and your players more empowered—this episode is for you.

In dieser Folge des Handelskraft Digital Business Talk gehen Johannes Altmann (Shoplupe, K5, Shop Usability Award, PinOps) und Franzi Kunz der wichtigsten Frage im Digital Business nach: Dem Warum? Auf der Suche nach Antworten erklärt Johannes das Prinzip hinter Atomic Research: Erkenntnisse zuerst, Belege danach: statt 80-Seiten-Report, den niemand liest. Johannes zeigt, wie asynchrone Fokusgruppen funktionieren und warum Personas in der Realität oft platzen bewegen. Höre, - was dir mehr hilft als Heatmaps & Co. - warum Grundlagenarbeit > Toolstack ist - wie Teams Erkenntnisse in Tagen statt Monaten auf Roadmaps bringen- und welche Insights wirklich Umsatz treiben.Finde im Talk heraus, warum deine Kunden bewegt, was sie bewegt und wie du gezielt darauf eingehen kannst. Handelskraft Konferenz: https://lnkd.in/exTWR_y6

Why using Heat Maps are Crucial for Optimizing Your Google Business Profile. To watch the video: https://youtu.be/5Ic_MxDgOm4

App entwickeln, Freiheiten genießen – und davon leben?Klingt wie die ultimative Entwickler:innen-Fantasie, ist aber auch eine verdammt harte Challenge. Was wirklich hinter den Buzzwords Indie Hacking, Bootstrapping und Build in Public steckt, darum geht es in dieser EpisodeWir sprechen mit Sebastian Röhl: Ex-Softwareentwickler, Indie-Maker und Macher von Habit Kit, einer der beliebtesten Habit-Tracking-Apps in den Stores. Sebastian nimmt uns mit auf seine ehrliche Reise: Anstellung gekündigt, ein Jahr volles Risiko, Rückschläge, Zweifel – und dann Stück für Stück der Durchbruch. Wir erfahren, warum ein Side-Project sich nie einfach nach Feierabend runtercodet, was Community wirklich bringt, wie Build in Public und schnelles Feedback helfen und warum App Store Optimization (ASO) sein wichtigster Marketingkanal wurde. Nebenbei lernen wir auch, warum Pricing-Tricks mit Lifetime- und Subscription-Modellen so ein heißes Eisen sind – und wie Sebastian seinen Tech Stack mit Flutter für beide Plattformen meistertKlartext, Inspiration und Deep Dive: Was funktioniert, was knallhart schief gehen kann, welche Hürden Indie-App-Entwicklung wirklich mit sich bringt – und was der BESTE nächste Schritt ist, wenn du selbst loslegen willst.Bonus: Entwickler:innen lieben Heatmaps im GitHub-Style scheinbar wirklich.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

Curious where your website visitors are really clicking—or rage-clicking? On this week's EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged. We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?  On a side note: if you haven't looked at Microsoft Clarity (a freebie, folks), you're missing out. Celeste spills why it's her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur! Always be optimizing! Whether you're an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste's advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.  [00:06:03] Prioritizing Heatmap Analysis for SEOs [00:07:27] Analyzing Target Pages versus Real Traffic Hits [00:08:55]  Interpreting Areas of Frustration [00:10:48] Patterns that Require Immediate Attention [00:12:05] EDGE of the Web Title Sponsor: Site Strategics [00:13:17] The Role of A/B Testing [00:15:33] Heat Maps and the Mobile Experience [00:20:07]  SEOs: Always Be Optimizing the User Experience [00:23:02] What Should Guid the Decision on Heat Map Tools [00:26:56] Microsoft's Copilot with Clarity Thanks to Our Sponsors! Site Strategics: https://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

In Episode #150 des 121WATT Podcasts sprechen Sarah, Patrick und Florian Möller, CEO der E-Commerce Analytics GmbH, darüber, wie du mit Webanalyse-Tools wie GA4 und Microsoft Clarity die wahre Nutzererfahrung auf deiner Website sichtbar machst und was du tun musst, damit nicht nur deine Kampagnen, sondern auch dein Shop oder deine Landingpage konvertieren. Was du aus dieser Folge mitnimmst:

Celeste Gonzalez, Director of Rue Labs at Rickety Roo, joins EDGE to explore how heat maps and user behavior tracking are transforming SEO strategy. She walks through Microsoft Clarity's suite of tools—including tap, scroll, attention, and area heat maps—and explains how they reveal real user interactions beyond what traditional metrics can offer. From understanding time-on-page to visualizing content engagement, Celeste shows how these tools help SEOs optimize design, layout, and messaging. She highlights the growing need to “earn the scroll,” not just the click, especially as attention spans shrink and SERPs shift. Celeste also addresses common missteps, like overreacting to limited data or drawing conclusions in isolation. She encourages combining heat map data with tools like GA4 and leaning into collaboration with UX and marketing teams. With empathy and clear visual insights, SEOs can better advocate for redesigns, justify strategic shifts, and ensure content supports the entire user journey. This episode offers a practical, data-driven case for elevating UX within modern SEO workflows. Key Segments: [00:07:56] Understanding Heat Maps [00:13:01] EDGE of the Web Title Sponsor: Site Strategics [00:14:38] SEO Testing and Heatmap Insights [00:16:23] User Interaction Analysis Tools [00:22:36] Copilot Streamlines Data Analysis [00:25:43] Balancing User Data & Client Concerns [00:29:01] SEO ROI Amid Changing SERPs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Follow Our Guest Twitter: https://x.com/CelestexLili  LinkedIn: https://www.linkedin.com/in/celestelili/  YouTube Channel: https://youtube.com/@celestexlili?si=YCO1lfGw3KX2T4gJ  BlueSky: https://bsky.app/profile/celestelili.bsky.social  Resources https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/ https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing

Heute wird's bunt, spannend und ein bisschen investigativ! In dieser Folge von Female TechTalk dreht sich alles um Datenvisualisierungen. Wir zeigen euch, wie Diagramme, Infografiken & Heatmaps uns helfen, riesige Datenmengen verständlich zu machen und trotzdem mit Vorsicht zu genießen sind.Was hat es mit Scatterplots auf sich, und wie hilft uns die lineare Regression, aus Daten echte Zusammenhänge zu erkennen? Außerdem stellen wir euch einige der mächtigsten Tools vor – von Matplotlib & Seaborn bis hin zu Plotly & D3.js.Und natürlich darf die große Frage nicht fehlen: Korrelation oder Kausalität? Macht Schokolade essen wirklich schlauer? Oder gibt es vielleicht einen versteckten dritten Faktor?

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1641: Lauren Marchese breaks down actionable strategies for measuring website UX that go beyond surface-level metrics. Learn how to use tools like heatmaps, scroll tracking, and usability testing to uncover what truly drives user behavior and conversions. Read along with the original article(s) here: https://neilpatel.com/blog/measure-website-ux/ Quotes to ponder: "User experience is about how people feel when they use your website." "One of the most effective ways to evaluate UX is to watch real users interact with your website." "Heatmaps can show you where users click, how far they scroll, and what draws their attention." Episode references: Hotjar: https://www.hotjar.com UsabilityHub: https://usabilityhub.com Lookback: https://lookback.io Crazy Egg: https://www.crazyegg.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Die Zukunft der Strafverfolgung: Wie Qatar Virtual Reality und Künstliche Intelligenz nutzt   Die Episode taucht in die spannenden Entwicklungen ein, die das öffentliche Strafverfolgungssystem in Katar präsentiert hat. In einer Kombination aus Virtual Reality (VR) und Künstlicher Intelligenz (KI) zeigt das Land, wie moderne Technologien genutzt werden können, um Polizeikräfte und Staatsanwälte besser auszubilden und die Effizienz der Strafverfolgung zu steigern. Michael Schmid auf LinkedIn: LinkedIn - https://www.linkedin.com/in/michaelschmid-ki/   Realitätsnahe Trainingssimulationen mit VR Ein Highlight ist das VR-Training für Staatsanwälte und Ermittler. In diesen Simulationen erleben die Teilnehmer realistische Szenarien – von Mordfällen bis hin zu Selbstmordszenen. Ziel ist es, die Kompetenzen im Umgang mit Tatorten und Beweismaterial zu stärken. Durch interaktive Aufgaben lernen die Trainees, wie sie Beweise sichern und analysieren, um später fundierte Entscheidungen zu treffen.   Heatmaps und Datenanalyse für strategische Entscheidungen Ein weiteres beeindruckendes Tool ist die Nutzung von Heatmaps, die Verbrechensstatistiken grafisch darstellen. Sensible Daten werden so aufbereitet, dass sie Muster und Hotspots von Verbrechen sichtbar machen. Dadurch können präventive Maßnahmen gezielt umgesetzt werden. Die Integration von KI eröffnet zudem die Möglichkeit, durch intelligente Algorithmen zukünftige Entwicklungen vorherzusagen und zu analysieren.   Von der Vergangenheit in die Zukunft: Der Weg zu Predictive Analytics Während derzeit noch eine rein retrospektive Analyse erlaubt ist, stellt sich die Frage, wann und wie Predictive Analytics in der Strafverfolgung eingesetzt werden könnte. Katar zeigt, wie staatliche Einrichtungen mit innovativen Lösungen daran arbeiten, Verbrechen effektiv zu bekämpfen und die öffentliche Sicherheit zu erhöhen.   Ein Sprung in die Zukunft mit KI und Automatisierung Nicht nur VR-Training und Datenanalysen beeindrucken – auch KI-gestützte Chatbots kommen zum Einsatz. Sie ermöglichen eine intuitive und schnelle Interaktion mit Daten. Nutzer können spezifische Fragen stellen und erhalten in Echtzeit Antworten. Diese Ansätze könnten in Zukunft auch auf andere Bereiche wie Gemeinde- und Stadtverwaltungen übertragen werden, um Prozesse zu automatisieren und zu vereinfachen.   Dein Takeaway Diese Episode zeigt, wie fortschrittlich Technologien wie VR und KI bereits heute eingesetzt werden können, um Systeme effizienter und effektiver zu machen.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>250 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... https://www.die-koertings.com/ki-cafe/   Das KI-Buch ... für Selbstständige und Unternehmer Lerne, wie ChatGPT deine Produktivität steigert, Zeit spart und Umsätze maximiert. Enthält praxisnahe Beispiele für Buchvermarktung, Text- und Datenanalysen sowie 30 konkrete Anwendungsfälle. Entwickle eigene Prompts, verbessere Marketing & Vertrieb und entlaste dich von Routineaufgaben. Geschrieben von Torsten & Birgit Koerting, Vorreitern im KI-Bereich, die Unternehmer bei der Transformation unterstützen. Das Buch ist ein Geschenk, nur Versandkosten von 6,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/ki-buch/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... https://www.die-koertings.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.die-koertings.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.die-koertings.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 350 Folgen findest du hier ... www.die-koertings.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!

In this episode, we dive into Chapter 4 of the ebook, exploring how to create a Heatmap of Friction Points. This visual tool helps identify when and where meltdowns are likely to occur, enabling you to address potential triggers and create smoother transitions throughout the day. Key Points: Creating Your Own Heatmap: Draw a timeline: Outline your typical day. Mark meltdown times: Use red dots for frequent meltdowns. Stressful periods: Mark these with orange dots. Calm periods: Use green dots to indicate easy times. Identifying Patterns: Look for clusters of red/orange dots. Identify challenging times and activities that lead to stress. Real-Life Example: Sarah's Story: Sarah noticed her son had meltdowns around 4 PM. She adjusted her routine by preparing dinner earlier, setting up a quiet activity for her son, and involving him in simple food prep tasks. These changes turned a red spot on her Heatmap into a green one. Using Your Heatmap: Identify Patterns: Spot clusters of stress points. Consider Factors: Think about hunger, fatigue, or overstimulation. Brainstorm Solutions: Adjust schedules, prepare in advance, create routines, and introduce calming activities. Implement Gradually: Focus on one or two friction points at a time. Reassess Regularly: Review and update your Heatmap every few weeks. Exercise: Pause the podcast to jot down one red spot on your Heatmap and three strategies to address it. Common Questions: Overwhelming Red Spots: Focus on the most challenging times first. Unpredictable Days: Look for patterns in activities rather than specific times. Involving Your Child: Create a Heatmap together or use stickers for younger children. Partner Disagreements: Create individual Heatmaps and compare notes. Seeing Improvements: Consistent effort should show changes within weeks, though progress may not always be linear. Final Thoughts: The Heatmap aims to reduce unnecessary stress, not eliminate all challenges. Frustration is a normal part of child development. Homework: Create your own Heatmap, track your routine, and focus on one friction point. Thanks for listening! Don't forget to subscribe and leave a review if you found this episode helpful. Link to the Meltdown Solution eBook : https://www.huddlewisdom.com/the-meltdown-solution-ebook

E-Commence Analyse in der Praxis In dieser Podcast-Episode von Power BI or DIE begrüßt Gastgeber Artur den selbsternannten Generalisten Burkhard Gasper, der als E-Commerce-Analyst Unternehmen dabei unterstützt, aus Daten verwertbare Insights zu generieren. Burkhard beschreibt, wie er Unternehmen durch einfache, aber effektive Ansätze hilft, eine datengetriebene Kultur zu entwickeln. Sein Vorgehen umfasst die Identifikation zentraler KPIs, die Erstellung von Heatmaps zur Visualisierung von Kanalentwicklungen und die Schulung von Teams, um Daten besser zu nutzen. Besonders wichtig ist ihm die direkte Verwertbarkeit der Ergebnisse, ohne komplexe IT-Abhängigkeiten. Burkhardt Gasber ist Digital Commerce Experte und Business Analyst mit jahrelanger Erfahrung im E-Commerce. Sein Fokus liegt darauf, ungenutzte Umsatzpotenziale in den Daten seiner Kunden aufzuspüren und gewinnbringend einzusetzen. Mit modernen Tools und praxisnahen Ansätzen liefert er schnell umsetzbare Strategien, die kurz- und langfristige Erfolge sichern. Kunden schätzen besonders seine Fähigkeit, komplexe Daten verständlich und lösungsorientiert aufzubereiten.

In der neuesten Episode von webnetz Snacks sprechen Nico Loges und Vanessa Krause, Leiterin des UX-Teams, über die Optimierung der Benutzerfreundlichkeit (User Experience, UX) und der Conversion Rate Optimierung (CRO) für Websites. Es geht darum, wie Unternehmen ihre Online-Shops und Service-Seiten so gestalten können, dass Nutzer sich problemlos zurechtfinden und zu Kunden werden. Fünf essentielle Keytakeaways aus dieser Podcast-Folge: Definitionen klarstellen: Vanessa erklärt die Begriffe Usability, User Experience und Conversion Rate Optimierung, die oft vermischt werden. Usability beschreibt die reine Bedienbarkeit einer Website, UX den Erlebnisfaktor, und CRO fokussiert darauf, dass die Seite auch zu Käufen oder Anfragen führt. Häufige Fehler in der CRO: Typische Fehler wie unpraktische Preisfilter, langsame Ladezeiten oder verwirrende Navigation führen oft dazu, dass Nutzer die Website frustriert verlassen. Betriebsblindheit als Risiko: Viele Unternehmen verlieren die Nutzerperspektive, weil sie die eigenen Seiten aus interner Sicht betrachten. Ein Perspektivwechsel und direkte Nutzerbefragungen können helfen, ungenutzte Optimierungspotenziale zu erkennen. Nutzerverhalten analysieren: Vanessa beschreibt Methoden wie Heatmaps und Videoaufzeichnungen, um zu analysieren, wie sich Nutzer auf der Seite bewegen und an welchen Stellen sie abspringen. Barrierefreiheit im Fokus: Ab Juni 2025 wird das Barrierefreiheitsstärkungsgesetz relevant, welches Websites zur Zugänglichkeit für Menschen mit Einschränkungen verpflichtet. Vanessa betont, dass dies nicht nur gesetzlich notwendig, sondern auch nutzerfreundlich ist und bestehende Kunden langfristig bindet. Vanessa empfiehlt: "Werft mal einen ganz distanzierten Blick auf eure Website und klickt euch aus Nutzersicht durch. Fragt euch: Wo habe ich Schwachstellen?” Mit: Vanessa Krause: Leiterin des UX-Teams bei webnetz, Expertin für User Experience und Conversion-Optimierung Nico Loges: Head of Paid Media Marketing und Podcast Host bei webnetz

In this episode, Carlos González de Villaumbrosia, CEO at Product School interviews Jeetu Patel, Executive Vice President and Chief Product Officer at Cisco. This is a very special episode for me because it was recorded live from our conference ProductCon San Francisco in front of 2,000 product leaders.Jeetu shares his journey in the tech landscape, detailing his role in driving Cisco's innovative strategies following the landmark acquisition of Splunk for $28 billion. He discusses the complexities of integrating cybersecurity and observability into Cisco's offerings, the importance of collaboration with competitors in the cybersecurity space, and how to maintain a customer-centric focus in a rapidly evolving tech environment.Jeetu dives into his strategic framework for becoming an AI-first company, emphasizing how to prioritize AI integration across various functions. He also addresses the future of AI in product management, highlighting trends such as modular systems and enhanced user experiences.What you'll learn:Jeetu's journey to becoming EVP & CPO at Cisco and his vision for the company's future.The challenges and strategies involved in integrating AI and cybersecurity into existing product ecosystems.How to effectively transition from traditional models to an AI-first approach.The evolving landscape of AI and its key players.Key Takeaways

In this episode, Carlos Gonzalez de Villaumbrosia interviews Andrew Davidson, Senior Vice President of Product at MongoDB.MongoDB is the most used modern database, powering some of the largest companies across industries like financial services, healthcare, and manufacturing. Originally launched as a free open-source project in 2009, MongoDB went public in 2017 and has grown into a $20Billion dollar enterprise data platform. In this episode, we'll discuss how to incentivize team members to grow within the same company for a long period of time, the key product milestones in MongoDB's transformation, nurturing a developer ecosystem, using AI to accelerate code deployment and scaling in the cloud, building 3rd-party integrations with over 100 partners, and allowing companies to integrate with MongoDB as they create their own data stack.Key Takeaways

In this episode, Stephen Hsu, Chief Product Officer at Calendly, shares his insights on navigating the AI landscape and transforming Calendly into a comprehensive meeting lifecycle platform. He discusses the challenges of evolving from a simple scheduling tool to a robust solution that meets diverse customer needs and the importance of maintaining a customer-centric approach in a competitive market.Stephen elaborates on his strategic vision for integrating AI across various functions within Calendly, emphasizing the need for a modular product design that can adapt to emerging technologies. He also highlights key trends in the AI space, such as enhancing user experiences and fostering deeper integrations with existing tools.What you'll learn:- Stephen's journey to becoming CPO at Calendly and his vision for the company's growth.- Strategies for transitioning from a basic scheduling feature to a comprehensive product suite.- The significance of understanding customer needs in product development.- Insights into the competitive landscape of AI and scheduling solutions.Key Takeaways

In this episode, Frank te Pas, Head of Enterprise Product at Perplexity AI shares his journey in the AI landscape, detailing his role in transforming Perplexity into an innovative answer engine that challenges traditional search paradigms. He discusses the complexities of integrating AI into products, the importance of a modular approach to product design, and how to maintain a customer-centric focus in a rapidly evolving tech environment.Frank dives into his strategic framework for becoming an AI-first company, emphasizing how to prioritize AI integration across various functions. He also addresses the future of AI in product management, highlighting trends such as modular systems, and enhanced user experiences.What you'll learn:- Frank's journey to becoming Head of Enterprise Product at Perplexity AI and his vision for the company's future.- The challenges and strategies involved in integrating AI into existing product ecosystems.- How to effectively transition from a traditional model to an AI-first approach.- The AI landscape and its key players.Key Takeaways

In this episode of #TheProductPodcast we chat with Jessica Hall, Chief Product Officer at Just Eat Takeaway. Jessica shares her journey in the food delivery industry, detailing her role in transforming Just Eat Takeaway into a global leader that serves over 81 million customers across 19 countries. She discusses the complexities of re-platforming a product, integrating diverse team cultures after multiple acquisitions, and simplifying the user experience of a multi-feature platform.In this episode, Jessica dives into her strategic framework for product expansion, focusing on how she prioritizes new markets, users, and use cases. She also addresses the future of food delivery, highlighting trends such as AI, self-driving cars, and virtual kitchens. Jessica emphasizes the importance of maintaining a customer-centric approach while navigating the challenges of a rapidly evolving industry.Key Takeaways

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.Listener Action Items:Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.Send me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

Summary In dieser Folge von SEOpresso sprechen Björn und Maria Aust über die Symbiose von Webdesign und SEO. Maria ist Inhaberin der Webdesign-Agentur Webseitenhelden und hat einen Fokus auf Verkaufspsychologie. Sie erklärt, wie gutes Webdesign die Nutzererfahrung und die SEO-Performance einer Webseite beeinflusst. Sie betont die Bedeutung eines klaren Call-to-Action und die Lenkung der Aufmerksamkeit durch Design. Maria gibt Beispiele, wie sie durch Designänderungen die Nutzererfahrung und die SEO-Performance verbessert hat. Sie diskutieren auch technische Aspekte des Webdesigns, wie die Auswahl des CMS und die Optimierung der Ladezeit. Abschließend sprechen sie über die Integration von qualitativ hochwertigem Content in das Webdesign. In diesem Teil des Gesprächs geht es um das Thema Barrierefreiheit und die Bedeutung von guter Lesbarkeit und Benutzerfreundlichkeit auf verschiedenen Endgeräten. Maria betont, dass Videos und Bilder die Nutzererfahrung verbessern können, da sie emotionalisieren. Sie erwähnt auch, dass Texte qualitativ hochwertig sein sollten, da sie oft überflogen werden. Die mobile Optimierung und die Nutzererfahrung auf mobilen Geräten werden ebenfalls diskutiert. Maria erklärt, dass man beim Designen einer Webseite mobile-first denken sollte und dass es Herausforderungen gibt, wie z.B. die Anpassung von Tabellen für mobile Geräte. Sie spricht auch über die Messung der Nutzererfahrung und erwähnt die Verwendung von Heatmaps und Google Analytics. Maria betont, dass gute Webseiten den Nutzern ein modernes und interaktives Erlebnis bieten sollten. Sie erwähnt auch Trends wie Bewegtbilder und Gamification. Zum Abschluss gibt sie den Tipp, sich erfolgreiche Webseiten anzuschauen, um Inspiration zu finden. Takeaways Gutes Webdesign beeinflusst die Nutzererfahrung und die SEO-Performance einer Webseite. Ein klarer Call-to-Action ist wichtig, um den Nutzer zum nächsten Schritt zu führen. Design kann die Aufmerksamkeit lenken und Vertrauen aufbauen. Technische Aspekte wie die Auswahl des CMS und die Optimierung der Ladezeit sind entscheidend für die SEO-Performance. Die Integration von qualitativ hochwertigem Content ist wichtig für eine gute Nutzererfahrung und SEO. Barrierefreiheit ist ein wichtiges Thema, das oft vernachlässigt wird Videos und Bilder können die Nutzererfahrung verbessern und emotionalisieren Texte sollten qualitativ hochwertig sein und leicht überflogen werden können Mobile Optimierung und Nutzererfahrung auf mobilen Geräten sind entscheidend Gute Webseiten bieten ein modernes und interaktives Erlebnis Es ist hilfreich, erfolgreiche Webseiten als Inspiration zu nutzen Chapters 00:00 Einführung und Vorstellung der Gästin 02:23 Die Bedeutung von Verkaufspsychologie im Webdesign 05:21 Die wichtigsten Elemente pro Seite einer gut gestalteten Webseite 08:03 Beispiele für die Verbesserung der SEO-Performance durch Webdesign 10:23 Technische Aspekte des Webdesigns für eine gute SEO-Performance 12:57 Die Integration von qualitativ hochwertigem Content im Webdesign 15:52 Bedeutung von Barrierefreiheit und Lesbarkeit 20:35 Mobile Optimierung und Nutzererfahrung auf mobilen Geräten 27:15 Trends im Webdesign: Bewegtbilder und Gamification 29:16 Inspiration durch erfolgreiche Webseiten

In dieser Folge bespreche ich, wie sich mein Portfolio in den letzten 10 Jahren entwickelt hat, insbesondere den Zuwachs von 240.000 Schweizer Franken. Im Mai allein sind fast 40.000 dazugekommen. Ich erkläre, wie man Heatmaps für Jahres- und Monatsrenditen erstellt und wie sich mein Portfolio im Vergleich zu Benchmarks wie dem S&P 500 und SMI entwickelt hat. Zudem beantworte ich Fragen aus der Community zur aktuellen Marktlage und zu verschiedenen Indizes.

What's the connection between FP&A and Taylor Swift? To answer we are joined by Michael Stotland, Vice President of FP&A at AEG Presents. AEG Presents is one of the largest live music companies in the world, and most famously the concert promoter behind the $1 billion dollar revenue Eras Tour by Taylor Swift: the highest grossing tour of all time. For good measure, Stotland's FP&A team also supports the tours of Paul McCartney, Katy Perry Elton John, and the Rolling Stones, and 25 music festivals, including the iconic Coachella Valley Music and Arts Festival, along with Stagecoach, the New Orleans Jazz Fest, hangout Fest, electric Forest, and Firefly. In this blockbuster episode, we want to teach you how FP&A feels (apologies to Swifties): Michael Stotland VP of FP&A at AEG reveals in conversation with host Glenn Hopper: How growing up in Los Angeles the entertainment industry the entertainment industry was a natural choice, and starting my career at MGM Spreading my wings at 20th Century Fox  Building up the FP&A function at MarVista (a TV and movie production company showcasing nearly 2,500 hours of content) and the story behind a facing a “fantastic year” during COVID FP&A leadership at AEG  helping live entertainment “ return from the abyss”  “Seeing the financials bounce” back as pent up demand was realized  Pulling external data into daily FP&A work  Heatmaps on beer costs and price of living as part of FP&A planning  Managing 3 areas of FP&A at AEG:  General, systems and business strategy units The FP&A dimension of Taylor Swift Eras Tour  Using local macroeconomics to impact business decision-making – from the UK to Singapore and the US How Television revenues and licensing of big movies saves movie studios  FP&A swiftness when Kanye West bowed out at the last minute at Coachella  Using AI to look at past events and ticket sales and performance on a contribution margin basis  Looking to optimize how we do FP&A and ambitions to become CFO Links between FP&A and my triathlon career  Connect with Michael Stotland Vice President, Financial Planning & Analysis at AEG Presents: https://www.linkedin.com/in/mikestotland/ Further Reading: Rolling Stone: Taylor Swift's Eras Tour Is the Highest-Grossing of All Time and First-Ever to Hit $1 Billion Investopedia: Swiftonomics: The Economic Influence of Taylor Swift Datarails Blog: How FP&A makes Huge Hollywood Hits

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand their website visitors. And how to use this intel to increase conversions. Adam highlights the effectiveness of user testing, email surveys, and website analytics tools in gathering customer feedback. We also dive into addressing objections in copywriting and the power of long-form sales pages. Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-costa-/Check out Funnel Candy's free 7-week course https://funnelcandy.com/******For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter: https://thecopyworx.com/newsletter/For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/*****Time stamps:The Journey of Funnel Candy (00:05:48)The Importance of Research in Business (00:08:39)User Testing and Email Surveys (00:11:10)Obtaining Insights through Website Polls and Hotjar (00:15:03)Benefits and Costs of User Testing (00:16:41)Importance of User Experience Insights (00:18:25)Understanding User Behavior Using Website Surveys and Heatmaps (00:20:00)Call to Value and Long Form Sales Pages (00:25:08)Driving Actions through CTAs and User Engagement (00:27:34)Feedback Mechanisms and Copywriting (00:30:16)Research-Based Copywriting (00:31:38)Validating Copy through Customer Insights (00:33:18)

Welcome to another insightful episode of the Marketing Mindset podcast. In this edition, we have the pleasure of hosting Chase Mohseni, a seasoned expert in the field of eCommerce SaaS marketing. Join us as Chase unveils the transformative power of heatmaps in driving profitable growth for businesses.Chase Mohseni walks us through the fascinating world of heatmaps and their crucial role in optimizing websites and digital assets. Discover how heatmaps provide valuable insights into user behavior, allowing businesses to make informed decisions about their online presence.Whether you're a marketer, a web developer, or a business owner seeking data-driven solutions, this episode provides valuable insights into harnessing the full potential of heatmaps for profitable growth. Tune in now and learn from Chase Mohseni how to transform your digital strategies using the power of heatmaps.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

This week on the show, the hosts talk about what they have going on. Adam is trying to better understand the cadence with which his scheduled tasks are executing; and, has built a visualization tool using Svelte and D3. Tim has signed up for CS50 at Harvard - an online course introducing Artificial Intelligence (AI) with Python. And, Ben has a working draft for the first half of his Feature Flags book; and, is now considering some sort of pre-sale (if he can figure out how to turn his Markdown files into something consumable).Follow the show and be sure to join the discussion on Discord! Our website is workingcode.dev and we're @WorkingCodePod on Twitter and Instagram. New episodes drop weekly on Wednesday.And, if you're feeling the love, support us on Patreon.With audio editing and engineering by ZCross Media.Full show notes and transcript here.

In this episode, Oliver Kenyon discusses CRO and how it relates to affiliate marketing and how he believes most of the world is missing out on a great opportunity to double their business. At the heart of CRO is data analysis and AB testing with the occasional heat map too. Time stamp 0:00 - Intro 1:05 - How Oliver stumbles into CRO 6:45 - First steps in CRO 11:24 - What do you need to do a good A/B Split Test 16:19 - How many affiliates actually do CRO 17:36 - SEO vs CRO 21:14 - Oliver's take on affiliate marketing 21:57 - Does CRO and its relation with SEO? 24:00 - What the future looks like?: AI, communities and the importance of connection 26:08 - Heatmaps, CRO and automatization 28:56 - Could Oliver do without tools? The importance of knowledge, experience and context 32:00 - Prettier is not always better 33:42 - Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence 35:17 - Final words and contact info

Darren & Craig take a look at Brighton heatmaps/stats to determine which is a GW1 own! #fpl #fantasyfootball #fantasypremierleague #premierleague #Support the stream: https://streamlabs.com/manonpodcast

Craig, Martyn and Darren take a look at how Arsenal shaped up against different opposition last season and what we can take from it ahead of the #fpl season #premierleague #fantasypremierleague Support the stream: https://streamlabs.com/manonpodcast

Join the DC panel as they chat about their personal experience with Heatmaps, recommendations for software to use, and how they blow the minds of their clients with the data collected from these amazing tools.

The quality of audio improves after the 15-minute mark. device joins us for the show dedicated to the past year: joining NIP, taking a break, working through the problems, and returning to Astralis. Other topics are the impact of Social Media, HUNDEN situation, Buzz, m0NESY & young AWPers, EPL Group B preview, and the beauty of Counter-Strike. ➡️ Follow us for updates: https://twitter.com/HLTVconfirmed

Benjy dislikes Magic. Kilo inadvertently shames blaseball into a siesta. Griot admits a great shame, knowing anything about Madden. Underperformers in Season 2 blaseball. The sim is good. Heatmaps/spray charts. Ground balls. Fly balls. Kiki Avci. We love you all.   Also, call into ICB the podcast which is copying a thing we did over a year ago for their 100th episode https://icbep100.carrd.co/   Find us on Twitter: @BlaseballACo You can find the BACo team around the Taco Stand Look out for kilozombie#7157, InnercityGriot#2859, benjaminrees#1140, theremin#3538, sproutella#3775 and DeeJay#2609 We love https://www.blaseball.com/ come back soon!    

What should you be paying attention to on your website? What are some low-hanging fruit tools that you can use to easily gather data... The post Website Analytics and Heatmaps with Jess Freeman | POP 830 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Building Real-World AR Software and Hardware with Qualcommhttps://nianticlabs.com/news/snapdragon-spacesShopify Eye Tracking heatmaphttps://twitter.com/StrangeNative/status/1592554373519142913?t=wJ-jSQr25hvjDzkH-m-2sg&s=31SBF/FTXhttps://www.nytimes.com/2022/11/17/business/ftx-crypto-contagion-sbf.html

In this episode, we discuss the latest news in Amazon, Walmart, and E-commerce. Discuss the latest tips and features of  Helium 10 tools to help your business crush it.

Berend spricht heute mal wieder von der Wichtigkeit deiner Conversion Rate und wie du diese verbessern kannst. Welche Methoden kannst du anwenden, um Research zu betreiben und was sind dann wiederum Maßnahmen, die du angehen musst. Falls nach dieser Folge immer noch ein großes Fragezeichen in deinem Kopf schwirrt, dann wäre es höchste Zeit dir ein Erstgespräch zu buchen. Viel Spaß mit der heutigen Episode! __________ Mache den ersten Schritt uns buche dir ein kostenloses Erstgespräch: https://www.berend-heins.de/termin Mehr von Berend: ► Homepage: https://www.berend-heins.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins Impressum: https://www.berend-heins.de/impressum Der Onlineshop Experte Berend Heins lebt in Köln und hat gemeinsam mit seinem Bruder einen eigenen Onlineshop (www.broes.de) aufgebaut, der 7-stellige Umsätze und 1.500 Bestellungen pro Woche generiert. Darüber hinaus wurde er vom Land Niedersachsen ausgezeichnet, erschien auf dem Titelblatt der IHK und ist regelmäßig im lokalen TV zu sehen. Heute hilft Berend mit seinem Team bei Bröös Media auch anderen Shop-Betreibern:innen, die wachsen wollen und zeigt ihnen, wie sie ihren Onlineshop Schritt-für-Schritt zum Wachsen bringen. Shopify, Facebook Ads, Facebook Marketing, Instagram Ads, TikTok Ads, Google Ads, Digital Marketing, Onlineshop, Conversion Rate, WooCommerce, Shopware, E-Commerce, E-Com, Onlinehandel, Onlinebusiness, E-Mail-Marketing, Marketing, Bounce Rate, Brand Awareness, Customer Journey, Content-Marketing, Customer Value, Earned Media, Key Performance Indicators, Landingpage, Lead, Page Impressions, Retargeting, Usability, Jimdo, Wix

#SmartWarehousing #OpenSource #IntralogistikDie 66. Folge des IoT Use Case Podcasts zeigt, wie mit einer RFID-Implementierung in der Intralogistik – genauer in der Ganzkartonabwicklung – die Effizienz in den Prozessen um 40 % gesteigert werden konnte. Vom Wareneingang bis zum Warenausgang wurden die Produktivitäten angehoben, die Prozesszeiten gesenkt und die Durchlaufzeit der Aufträge beschleunigt. Folge 66 auf einen Blick (und Klick):[06:44] Herausforderungen, Potenziale und Status quo – So sieht der Use Case in der Praxis aus[12:25] Lösungen, Angebote und Services – Ein Blick auf die eingesetzten Technologien[29:57] Ergebnisse, Geschäftsmodelle und Best Practices – So wird der Erfolg gemessen[31:41] Übertragbarkeit, Skalierung und nächste Schritte – So könnt ihr diesen Use Case nutzenZusammenfassung der PodcastfolgeDiese Podcastfolge dreht sich um einen E-Commerce-Logistik-Use-Case im Bereich Smart Warehousing. Herausforderung sind die klassischen Prozesse wie Inbound, Storage und Outbound, die sehr personalintensiv sind. Es gibt sehr viele manuelle Vorgänge, wie die Themen Sortieren, Suchen, Scannen und Kartons in die verschiedenen Logistikzonen verschieben. Fehlbuchungen, Packfehler und Leerfahrten gilt es zu vermeiden, um dem hohen Kostendruck standzuhalten. Textilgroßhändler TB International wird in diesen Prozessen von INTRANAV unterstützt. INTRANAV (an Inpixon company) und Experte auf dem Gebiet industrieller IoT-Echtzeit-Lokalisierungssysteme (RTLS), der Ortsbestimmung unterschiedlichster Objekte über Funktechnologien. TB International ist einer der erfolgreichsten Großhändler im Bereich Textil für riesige Modebrands, wie beispielsweise Urban Classics, und führt insgesamt 15 Textil- und Accessoire-Marken mit circa 15. 000 Händlern weltweit.In dieser Podcastfolge geht es um Effizienzsteigerungen in der Intralogistik, Open Sources, Live-Daten, Heatmaps, RFID, Mensch-Technik-Schnittstellen, Hybrid-Cloud, MQTT, SAP, WIREPAS, MESH, Tags, BLE, UBB und vieles mehr.  Madeleine Mickeleits Gäste in dieser Podcastfolge: -       Ersan Guenes (Senior Vice President IIoT for Logistics & Manufacturing (DSC), INTRANAV)-       Johannes Rudenko (Managing Director Logistics & IT, TB International GmbH)www.iotusecase.com/podcast

Episode behandelt mit Datenjournalist Patrick Stotz (Spiegel) die Visualisierung komplexer Sachverhalte. Zunächst tauschen wir uns über unser Verständnis einer guten Datenvisualisierung aus und nutzen hierfür Alberto Cairos' fünf Eigenschaften-Modell: Truthful, Functional, Beautiful, Insightful und Enlightment. Anschließend geht es um Best Practices auf Grundlage langjähriger Forschung (siehe Graphical Perception von 1984), wie Informationen durch Positionen, Längen, Winkel, Flächen und Farben enkodiert werden sollten. In der Folge werden sowohl klassische Darstellungsformen wie Balken, Torten, Linien und Streudiagramme mit Vor- und Nachteilen besprochen, wie auch eher unbekannte aber sehr mächtige Darstellungen durch Tree Maps, Violin- und Beeswarm-Plots, Sankey Diagramme, Heatmaps und Small Multiples. Weitere Themen sind der Umgang und die geeignete Darstellung von Unsicherheiten, unterschiedliche Karten-Projektionen sowie geeignete Tools und Bibliotheken um Karten zu visualisieren. Weitere Links: ARD Morgenmagazine BalkendarstellungDataVizCatalogue - Überblick über konventionelle Typen:https://www.xeno.graphics/ - Überblick über ungewöhnliche Formen:Financial Times Visual Vocabulary - Entscheidungshilfe / welche Visualisierungsform passt?Hans Rosling's Vortrag Tools: DataWrapperQGISAdobe IllustratorRAWGraphsAI2HTML (NewYork Times)Altair - Python Plotting Bibliothek

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business. The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X. GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty. Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS. Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril. The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF. GDS now also supports their native navigation when embedding the reports (finally)! In other news, Dan is a jackass and Dara gets (more) cultured! Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message. Full show notes and transcript over at https://bit.ly/3s7SwiZ. The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

This week Dan and Dara talk about common Google Analytics mistakes they see time and time again. From using UTMs incorrectly to having analytics siloed away from the rest of the business.The GA4 BigQuery connector has finally started enforcing their 1 million daily event export cap, and has released an event export filtering tool to reduce the export if you are breaching the limit - https://bit.ly/34Quu2X.GA4 has launched the first phase of their DV360 link (and for the first time for the free version of GA!) - https://bit.ly/3I4qCty.Google Data Studio has released an updated connecter to the new and improved SA360 - https://bit.ly/3gSEkDS.Heatmaps are now supported in Google Map visualisations in GDS - https://bit.ly/3H1yril.The BigQuery connector in GDS now supports down to 1 minute data freshness - https://bit.ly/3sODmhF.GDS now also supports their native navigation when embedding the reports (finally)!In other news, Dan is a jackass and Dara gets (more) cultured!Please leave a rating and review in the places one leaves ratings and reviews. If you want to join Dan and Dara on the podcast and talk about something in the analytics industry you have an opinion about (or just want to suggest a topic for them to chit-chat about), email podcast@measurelab.co.uk or find them on LinkedIn and drop them a message.Full show notes and transcript over at https://bit.ly/3s7SwiZ.The post #27 Common Google Analytics mistakes to avoid appeared first on Measurelab.

Helllllo stars. Welcome back to the pod. I'm back after a holiday respite! Today I'm tuning in from a COVID quarantine with my housemates Cesar Pinzon and Ian Bourn. We've been isolated, stars, so you'll note that we were feeling goofy. In this Yuletide episode, you'll hear us play a Christmas "who am I" game, reflect on Christmas memories--both light and dark--and finish the episode with a reading of the classic Christmas tale "The Gift of the Magi". Throughout the episode, you'll hear the song Home Alone by Heatmaps, which does wonders to parallel the conflicted emotions we all share about the holidays. CREDS// Find Heatmaps Bandcamp: https://heatmapsband.bandcamp.com/ The Gift of the Magi https://americanenglish.state.gov/files/ae/resource_files/1-the_gift_of_the_magi_0.pdf Pod Logo by Sarah Day Pod Promo Art by Aubrey McMichael Pod Intro and Transition Music by Afterspace Recording, editing and mixing by yours truly. xoxo, Claire --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Quinn Zeda is the Founder & CEO of Conversion Crimes.A platform for gaining insights and increasing your website's performance using usability testing. Usability testing is  an overlooked tool that every store owner should use.Especially store owners that don't have a lot of traffic and can't run split  tests.Quinn's company, Conversion Crimes is offering an affordable and easy way to start running usability tests.. Topics Covered: 1) What is usability testing? 2) Common misconceptions about usability testing? 3) Pros and Cons of usability vs split testing 4) How usability testing is different from Heatmaps and watching session recordings 5) What to expect from your usability testingAnd much more... For more info: conversioncrimes.com/scout **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Steven James Aguilar is a producer, songwriter, sound engineer, and musician based in Seattle, WA. He has worked with artists including The Head and The Heart, Billie Eilish, Macklemore, Dave Matthews Band, and many more.He also releases his own music under the name Heatmaps and most recently put out his new record, Kissing Teeth.We talk to Steven about the power of brevity in music, and his working theory that there are no good band names. Hosted by Phillip Russell and Ben ThorpYou can follow Steven Aguilar here.Visit our website: Originstory.showFollow us on Twitter @originstory_Do you have feedback or questions for us? Email us theoriginstorypod@gmail.comCover art and website design by Melody HirschOrigin Story original score by Ryan Hopper 

Heatmaps is the solo project of Seattle/Los Angeles producer Steven James Aguilar (The Head and The Heart, Damien Jurado, Jeff Pianki)

Nick Disabato (@nickd) and @zeldman discuss heat maps, conversion rates, design specialization, writing for the web, Jakob Nielsen, and the early days of blogging in Episode #159 of The Big Web Show – “everything web that matters.” Links for this episode:NickD.org : BioDraftNickD.orgNick Disabato on Twitter: @nickdBrought to you by: ZipRecrutier (Visit the link to post jobs on ZipRecruiter for FREE). Hotjar (By visiting hotjar.com/bigwebshow you will get a 30 day (extended) free Business trial of Hotjar and all its functionality). User Interviews (Find participants for user research studies today! Visit userinterviews.com/bigwebshow and they will waive the sourcing fee for your first 5 interviews). BlueApron (Check out this week's menu and get your first three meals FREE—with FREE SHIPPING—by going to BlueApron.com/bigwebshow.

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains. Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert. He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions. Resources The Good (Score Your Site) Diane James (Faux Floral Client) CrazyEgg (Website) HotJar (Heat Mapping) Google Analytics (Google Analytics) Peek User Testing (Website)

In this episode I just want to point you in the direction of an awesome free resource. I've decided that every time I stumble across some incredible content that is a cut above the rest then I'm going to share it with you and point you in the direction where you can go consume it for yourself. If you have found or have written some incredible content that you think should be featured then please feel free to reach out to me with your suggestions. So today's incredible free resource is by Kim Roach of Buzzblogger.com. Kim consistently produces top content and this week she published her list of "The Top 60 WordPress Plugins of 2014". I highly recommend you go check it out over at buzzblogger.com/top-wordpress-plugins It includes a few of the usual suspects as well a bunch of less well known but very cool plugins. The list included a few of my personal favourites which I frequently recommend... Wordpress SEO by Yoast - The best plug-in for doing the on-page SEO of your posts. Disqus - The best commenting plugin that integrates with the commenters social media accounts. Leadpages - The easiest way to create opt-in pages and collect leads BluBrry PowerPress - The best tool for hosting your podcast within a blog post. (If your listening to this podcast on my blog then your using this plugin right now!) The list also had many plugins which I wasn't aware of. Some that really caught my eye that I want to try out include... BackWPup - This tool will back up your site on a regular basis so that you can restore any previous version if you ever needed to. In the past I've used backup buddy for this but that tool isn't free so I'm going to compare the two and see how this compares. W3 Total Cache - Quite simply this plugin helps your site to load up quicker. This is important for your website visitors to have a good experience when they come to your site. WP Smush It - This plugin reduces the file size of your images without affecting how they look and that helps for site load time as well. I'll definitely be installing that one. One Press Social Locker - This allows you to lock content on your site and unlock it in return for a facebook share or retweet or plus one. I've used tools like this before but not a free one and this will come in handy for several of my sites. Welcome Gate - A plugin by LeadBrite who brought us LeadPages and LeadPlayer that allows you to put a welcome gate pop-up on the home page of your website. Although I previously knew of this plugin, they used to charge for it and I had not purchased it. However they are now giving it away free of charge so grab it while you still can. Google Analytics for Wordpress - This will be a game changer for me. I don't use my Google analytics nearly enough, the main reason being that I rarely think to go login and check things. I do it but not as often as I should. This plugin brings that data right into the Wordpress dashboard of your site and personally I login to this often, so that's very convenient for me. Hotspots Analytics - This is an analytics and heatmapping tool for WordPress. Heatmaps can be very useful in determining how visitors use your site but tools I've used in the past like clicktale and crazyegg can have a significant price tag depending on the complexity of your monthly plan. Seeing as this tool is free, I'll reserve judgement of how good it will prove to be until after I've tried it for myself. However, a free heatmapping tool could prove to be very useful for those on a budget. WP Affiliate Surge - This is a very affordable tool which let's the owners of affiliate programs add a promotional tools page where your affiliates can get their links, banners, email swipes and other things to help them make more sales of your products. Broken Link Checker - This does exactly what it says on the tin. It will check your site for broken links and notify you of any new ones, which is great because manually checking every single link on your site to make sure that the link is still good would be extremely tedious to say the least. Theme Test Drive - This plugin allows you to test out a different wordpress theme on your site in a way that doesn't affect what your visitors currently see. Meaning you can test a new theme out and perfect it before making the changes go live on your site. I'm in the process of doing this right now, so this is very timely for me. That's what caught my eye but my needs and your needs may be different so I really recommend you do go to buzzblogger.com/top-wordpress-plugins to view the entire list