Podcasts about Engine

Borderlands 4 Breaks Records and its own engine | The Best Gaming Podcast # 543Borderlands 4 is above 80% on meta but its users are mad over performance issues and its overwhelmingly negative on Steam. We will discuss what that means in game terms.Silksong broke steam for a bit and we will discuss a bit more about its popularity Nintendo showed a number of games at the Direct today, we will discuss many and dive into their technical reachJoin this channel to get access to perks:https://www.youtube.com/channel/UC5zKbGokI0oI6SeZrHTfJjA/joinEach Friday ACG and some pals Silver, Rej, Abssi, and Jonny from https://www.twitch.tv/jonnyplayslive get together to discuss games, life, books, movies and everything else. New home of the ACG Best Gaming PodcastFollow me on Twitter for reviews and info @jeremypenter-JOIN the ACG Reddit https://www.reddit.com/r/ACGVids/ https://www.patreon.com/AngryCentaurGaming

Chirs Carlson: Ben Carlson Foundation – Annual Ben Did Go 10.0. #TerrorInTheSky – No Kids on First Class / LAX Engine Fire. KFI – Heather Brooker – Entertainment Report.

This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default...

Episode 65: How to Build a Scalable Patient Acquisition Engine with Rob OdellIn this episode, we speak to Rob Odell who is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transforming their marketing into scalable patient acquisition engines. He brings a unique perspective from both sides of the table, having served as CMO of a crypto tech company where he managed a 7-figure marketing budget and built teams of 10+ people, and now being the one who builds the systems that actually deliver measurable results. He has also consulted for financial technology companies before acquiring wpDuo in May 2023.We interviewed Rob on the following topics:What are the most common mistakes healthcare practices make with their lead generation, and what should they be doing instead?How can dental or vision practices build revenue systems that scale without relying on discounts or promotions?What's one simple change in lead follow-up that can drive measurable increases in booked appointments?What's one underrated strategy or channel for driving high-quality patient leads right now?Med Rank Interactive: https://medrankinteractive.com/  WpDuo: https://wpduo.com/ #healthcaredigitalmarketingpodcast #robodell #lamarhull #wpduo #patientacquisition #dentalmarketing #medrankinteractive #increaseappointments #qualitypatientleads #leadgeneration #medicalmarketing #sevenfiguremarketing

Teachhoops.com⁠ For the greatest basketball coaches, practice is not merely a rehearsal for the next game; it is the laboratory where a team's identity, resilience, and intelligence are forged. While fans see the finished product under the bright lights, the true foundation of success is laid on the practice court through a meticulously planned and purpose-driven approach. These coaches understand that a practice is not a collection of random drills but a cohesive symphony of skill development, competitive fire, and tactical preparation, where every minute is an investment in building a winning culture. They operate on the principle that teams rise to the level of their habits, and those habits are either sharpened or dulled every single day in practice. The hallmark of an elite coach's practice is its relentless intensity and efficiency. There is no wasted time or motion. Drills transition seamlessly from one to the next, each designed with a specific objective that ties into the team's overall philosophy. Great coaches create a competitive environment in every drill, often by keeping score, setting time limits, or creating winner-loser scenarios. This constant pressure forces players to execute under duress, simulating the stress of a real game and teaching them to think and perform when fatigued. Furthermore, fundamentals are never abandoned, regardless of the team's level. Elite coaches obsess over details like footwork, defensive stances, and passing angles, understanding that a mastery of the basics is the antidote to pressure-filled moments. Beyond the physical execution, great coaches use practice to cultivate mental toughness and a high basketball IQ. They don't just tell players what to do; they constantly ask questions and force players to recognize situations for themselves. Practices are filled with situational scrimmages that replicate specific challenges: being down three points with 30 seconds left, defending an out-of-bounds play after a timeout, or executing a fast break against a scrambling defense. This approach builds players who are not just athletes but problem-solvers on the court. Ultimately, a practice run by a master coach is about instilling accountability and communication, ensuring that the team's collective will is stronger than any individual talent. It is in this demanding and detail-oriented environment that players are developed, trust is built, and championships are truly won. ⁠CoachingYouthHoops.com⁠ ⁠https://forms.gle/kQ8zyxgfqwUA3ChU7⁠ ⁠Coach Collins Coaching Store⁠ Check out.  [Teachhoops.com](⁠https://teachhoops.com/⁠) 14 day Free Trial Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we bring you an exclusive recording from the Innov8rs LearningLab featuring Tito Obaisi, Senior Manager of Pipeline and Insights at Comcast NBCUniversal LIFT Labs, in conversation with our Founder and CEO Fred Schonenberg. Tito shares how his team captures and socializes insights from startup collaborations across Comcast, NBCUniversal, and Sky to inspire colleagues, educate teams, and uncover opportunities for transformation. Tune in for a behind-the-scenes look at how strategic partnerships with startups fuel enterprise-wide innovation and shape the next generation of products, technologies, and services.

Not Hot Take: Marketing shouldn't feel like a meeting. It should move you.This week, Verity sits down with Henry Hayes – Head of Marketing @ Passionfruit and the comedic content machine reshaping how brands build attention, internally & externally.Whether you know Henry from his LinkedIn comedy bits or his unconventional marketing strategies at Passionfruit, this conversation peels back the layers on what today's brand teams really need to nail.Think funny's overdone, or simply isn't for you? Think again.Press play to hear:Brand vs. Performance? That's Old News: Henry shares why separating the two is a risk in 2025 and beyond – and what should be done differently.Behind the ‘Comedy Content Machine': From Stan parodies to ‘The Bear for Marketers', Henry breaks down how he ideates – and why truth always trumps polish.Why Passionfruit Doesn't Spend on Ads: And what their founder said that changed everything.How to Unlock Employee Creators: Why leadership's job is to get out of the way, and let their teams build personal brands that fuel business growth.D2C Brands, You're Still Playing It Too Safe: Henry names names, shares what works, and dissects why brands still treat Instagram like a shop window.This one's part tactical teardown, part creative permission slip.Listen in. Rethink the rulebook. And maybe… be funnier.Chapters:00:00 – From Creator to Head of Marketing05:10 – Building Advocacy Internally10:20 – Marketing at the Speed of Culture14:40 – Why Passionfruit Doesn't Spend on Ads20:15 – D2C Brands Are Still Playing It Safe25:55 – Let Employees Create (Then Get Out of the Way)31:25 – Comedy Is a Marketing Tactic42:35 – You Are Not the CustomerRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Henry:On LinkedInOn InstagramOn TikTokVia Passionfruit's LinkedIn

This week, NK News Senior Analytic Correspondent Colin Zwirko joins the podcast to discuss North Korea's “static firing test of a high-thrust solid-fuel motor” used in long-range nuclear missiles, a week after Kim Jong Un inspected a new ballistic missile design. The conversation then turns to Kim's high-profile trip to Beijing, his first in six years, where bilateral meetings with China and Russia underscored tacit support for North Korea's nuclear program. Zwirko also discusses the upcoming Pyongyang International Trade Fair and the DPRK's decision to bar Western businesses from participating. About the podcast: The North Korea News Podcast is a weekly podcast hosted by Jacco Zwetsloot exclusively for NK News, covering all things DPRK — from news to extended interviews with leading experts and analysts in the field, along with insights from our very own journalists.

Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www.TravelBoomMarketing.com/podcast

In this week's training, I shared why live events and shared experiences have become the true engine for growth in both business and life. It's not the products we remember—it's the moments that shape us, the communities that support us, and the connections that carry us forward. With Mitch Thrower of Events.com, we explored how events create opportunities for lasting transformation, why technology is making them more accessible than ever, and how the real impact begins in the follow-up. At the end of the day, growth comes from showing up, listening, learning, and turning moments into momentum. To join my next free Friday Training sessions, email me at david@dmeltzer.com

Send me a messageIn this week's episode of the Sustainable Supply Chain Podcast, I sit down with Sam Jenks, Chief Revenue Officer at Kodiak Hub, to explore why supplier relationship management (SRM) is no longer a “nice-to-have” but a mission-critical capability.Sam shares his journey in procurement technology and explains why traditional supplier management approaches, spreadsheets, siloed systems, tick-box compliance, are no longer fit for purpose in today's volatile, uncertain, and sustainability-driven landscape. He makes a compelling case for treating supplier relationships as strategic assets, not transactions, and shows how stronger data, collaboration, and lifecycle thinking can unlock resilience, innovation, and measurable sustainability impact.We talk about how poor quality directly undermines sustainability, why procurement must think beyond ROI to the “cost of inaction,” and how AI, particularly agentic AI, will reshape the way organisations capture insights, manage risk, and reduce emissions across complex supply bases. Sam also points out that most procurement teams still only secure a fraction of the technology they need, and offers advice on building the business case for smarter SRM.If your organisation is serious about Scope 3 emissions, resilient sourcing, or extracting real value from supplier collaboration, this conversation is for you. It's about moving past compliance checklists and building supplier partnerships that deliver long-term advantage.Tune in and discover why SRM might just be the most powerful lever in your supply chain strategy.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Podcast supportersI'd like to sincerely thank this podcast's generous Subscribers: Alicia Farag Kieran Ognev And remember you too can become a Sustainable Supply Chain+ subscriber - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to the full back catalog of over 460 episodes.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

Sam Calagione from Dogfish Head joins me to talk Engine 19 IPA a beer that helps first responders in Philly. Plus, Jay Sykes at Flagship Brewing talking Oysterfest and coffee. News from Societe, Troegs, Sierra Nevada. Blocktoberfest details. Suds and Duds and more. @njcraftbeer @hoppedupnetwork #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #beer #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcastsSee omnystudio.com/listener for privacy information.

In this episode,  United Boeing Dreamliner performing flight from Dulles to Munich was climbing through 5000 feet when the pilots declared "MAYDAY!" reporting a left engine failure and would need to return and land. Lets listen in  

The antidote to fear is the flame of the Spirit. Listen to the latest sermon from our 2 Timothy series, “Final Words,” and learn more about the series here.

The three treasures (Buddha, Dharma, Sangha) are in fact, one. As the three bodies of Buddha are also but three aspects of the committed invocation of our 9th consciousness and the experience of the Engine of Life. “Buddhism Reference” – Now Available in the TLK Bookstore; www.lulu.com/spotlight/kwoon

Anne-Marie and Peter cover TAS S1's One Of Our Planets Is Missing. On the 18th September they look at Mudd's Passion. Over on their Borgcast Galactica feed on the 11th, they give their thoughts on Babylon5's Mind War. The Star Trek Animated Series theme used was written by Ray Ellis and norm Prescott. Feel free to send your thoughts in (just keep the feedback to less than 5 minutes please). Borgcast@gmail.com

Ideas can often be an engine to think about the world. Seeing Like a State by James C Scott is a great book that has illuminated the world with the power of its frameworks — and both Amit and Ajay are fans. Welcome to Episode 115 of Everything is Everything, a weekly podcast hosted by Amit Varma and Ajay Shah.In this episode, Ajay talks about what Scott's book meant to him — and lays out an easy introduction to its powerful ideas.TABLE OF CONTENTS: 00:00 Packaging00:13 Intro: The Velvet Underground of Ideas03:57 Chapter 1: What the Book Means to Ajay13:17 Chapter 2: State Legibility26:36 Chapter 3: High Modernism31:12 Chapter 4: Metis33:07 Chapter 5: An Example: Prussian Forestry Management39:27 Chapter 6: Watch out for These Four Things41:38 Chapter 7: More Examples49:14 Chapter 8: Some Takeaways1:00:49 Chapter 9: An Engine for Thinking About the World1:02:14 Chapter 10: RecommendationsFor full show notes, please click here!

- Roman Yampolsky Interview and DMSO Usage (0:10) - RFK Jr. vs. US Senate (4:57) - Enoch AI Demonstration (13:44) - Enoch's Capabilities and Applications (19:35) - Mission Statement and Future Goals (41:24) - Challenges and Solutions in Health Freedom (1:08:44) - Human Element vs. AI in Medicine (1:09:14) - Legislation and AI in Medicine (1:24:14) - Holistic Medicine and Big Pharma (1:27:10) - Challenges in Medical Freedom (1:35:19) - Historical and Current Medical Practices (1:56:18) - Impact of Electromagnetic Radiation (1:56:37) - Future of Medical Education (2:02:22) - Supporting Holistic Health (2:04:44) - Final Thoughts and Acknowledgments (2:10:57) For more updates, visit: http://www.brighteon.com/channel/hrreport  NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also has FastSearch, a faster search technology used for grounding...

FM26 match engine has been revealed The FM Show Podcast Sports Interactive have just dropped a new teaser that shows off the new FM26 match engine, and it looks amazing. On this bonus episode of The FM Show Podcast, TJ, RDF Tactics, Si Maggio and Second Yellow Card react to the video and give their immediate thoughts. Let us know in the comments what you think. If you've enjoyed todays show, please leave a like on the video and consider hitting subscribe to the channel. Also leave a comment about your favourite part of the episode. Support us on Patreon and join the The FM Show squad! Enjoy early access to our public episodes, bonus weekly episodes, exclusive content, and you get access to secret channels on our Discord for just £3 a month! Sign up now: http://www.patreon.com/TheFMShowPod WE HAVE MERCH! https://httpsthefmshowpod.creator-spring.com/ Treat yourself to some merch. We've got tees, sweatshirts, hoodies, and are personal favourite, the legends tee. Follow Our Socials https://www.youtube.com/channel/UCJwruCy5lH44iFcyE150oeg http://www.twitter.com/thefmshowpod https://www.tiktok.com/@thefmshowpod http://www.instagram.com/thefmshowpod Join the Discord: https://discord.gg/TKPCUEZDvt Listen Now Spotify: https://open.spotify.com/show/6t7BLXSECt0y9AWHU1WgRj Apple: https://podcasts.apple.com/gb/podcast/the-fm-show-a-football-manager-podcast/id1698580502 Amazon: https://a.co/d/9hJSX0U Tony Jameson http://www.tonyjameson.co.uk http://www.twitter.com/tonyjameson http://www.instagram.com/tonyjameson https://www.tiktok.com/@tonyjamesonfm https://www.facebook.com/tonyjamesonfm http://twitch.tv/tonyjamesonfm https://www.youtube.com/@tonyjamesonFM RDF Tactics https://www.rdftactics.com http://www.twitter.com/rdftactics http://www.instagram.com/rdftactics http://twitch.tv/rdftactics http://www.youtube.com/@RDFTactics Si Maggio http://www.twitter.com/simaggioFM http://www.twitch.tv/simaggio https://www.youtube.com/@SiMaggio SecondYellowCard http://www.twitter.com/secondyellowcrd http://ww.twitch.tv/secondyellowcard https://www.youtube.com/@UC7BbOekYYnfJtGjIYsh_yWw Football Shirt Social http://www.twitter.com/footyshirtsoc https://www.youtube.com/watch?v=a0FIqZvpICI The Football Manager podcast for all of your Football Manager needs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Just Daniel brings his House Engine to Data Transmission Radio, showcasing some of the very best hot new house records. Music from some of Daniel's favourite artists, and winning tunes from his DJ sets. Non-stop house music energy in this monthly 1hr radio show! This Episode features the likes of Disclosure, Chris Lake, Luke Dean, Omar+, SOSA (UK), Mau P & more Get in touch on the socials: All Platforms - @justdanieluk www.justdanielmusic.com

Want help building it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I'll send you all the details. No pressure. Just the system that's working best in 2025. ----------------------------------------------------------------

Former Florida House Representative and now University of Florida Vice President for Government and Community Chuck Clemmons on the role of UF in the area and state. As a land grant university, UF is tied to agriculture in every county. New interim UF President Dr. Landry will be recommended to become the next permanent leader. The impact of UF in the Gainesville community is substantial, with over 30,000 employees, and is a development engine in this area.

This week at camp, we're unpacking our trip to a bachelorette weekend in the Poconos. It was a getaway that came with a side of E. coli, and the cherry on top was a full-blown public bridal party screaming match. Somehow, the chaos segues (yes thats how you spell it i think...) into cars. A favorite mode of transportation here at camp! Jonathan's questionable driving skills, our unsolicited TED Talk on roundabouts, and a Romeo and Juliet production performed entirely with trucks and construction vehicles. Yes, for realsies.This episode was mixed and edited by Kevin Betts.Get your tickets to see Zachariah Porter's new Live Comedy Tour!Want BONUS CONTENT? Join our PATREON!Sponsors:➜ Tear. Pour. Live more. Go to LiquidIV.com and use code CAMP at checkout to get 20% off your first order.➜ Bring your A-game and talk to your doctor. Learn more at Apretude.com or call 1-888-240-0340.➜ Go to Progressive.com to see if you could save on insurance.Works Cited:➜ Katarzyna-Maria Skiba. “Estonia Stages a ‘Heavy Machinery Ballet' Version of Romeo and Juliet.” EuroNews, 8 Mar. 2025.➜ Jamie L. LaReau. “Retired Ford Worker's Wallet Returned after 11 Years Stuck in an Engine.” USA Today, Gannett Satellite Information Network, 17 Aug. 2025.Camp Songs:Spotify Playlist | YouTube Playlist | Sammich's Secret MixtapeSocial Media:Camp Counselors TikTokCamp Counselors InstagramCamp Counselors FacebookCamp Counselors TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After a longer than planned break, the boys have plenty of talk on their own cars. Ajmal's devastating Engine problems in his 996, and preparing the 912 for Goodwood Revival. Marc has let a car go...and bought another one! Ajmal has also had a continental adventure which is only skimmed over, but sounds to have some good content for a future episode. This is the Porsche Talk Radio Show! Ajmal is @flatcapdriver Marc is @marcandcars We hope you're listening from behind the wheel!

Tom Hamilton sits down with Steve McCaughey to exclusively introduce the Apex 600 horsepower diesel aircraft engine. Tom has a long history in aviation, he famously founded Stoddard Hamilton Aircraft in which he designed and produced the high performance and highly popular Glasair and Glastar series experimental aircraft. Tom developed a product line of composite aircraft floats which Aerocet produces today. Tom also started Quest Aircraft to develop and produce the Kodiak ten-place turboprop aircraft. The Kodiak received an FAA type certificate in 2007, and the company has gone on to produce over 330 aircraft to date. Tom continues his career in aircraft design with several new projects including the Apex diesel engine and Reach Aviation's AC6 aircraft. Conversations with Tom Hamilton are always entertaining, educational and the announcement of the Apex engine is a really exciting opportunity for the aviation community.

What if the real AI revolution isn't in the models — but in the reimagined systems beneath them? In this episode, Deborah Golden, U.S. Chief Innovation Officer at Deloitte, joins Emerj CEO and Head of Research Daniel Faggella to rethink what powers (or derails) AI at scale. The conversation challenges conventional wisdom – proposing that the future of AI may hinge less on algorithms and more on the invisible infrastructure that surrounds them. Golden surfaces the hidden risks of silo systems, unchecked shadow AI, and the all-too-common “speed trap” mindset – making a bold case that infrastructure isn't just operational – it's strategic. From governance to cross-functional orchestration, this conversation explores what it takes to embed AI with resilience, trust, and sustained ambition. This isn't about chasing the next model. It's about elevating the questions we're asking – and reimagining the systems that will define whether AI fulfills its promise or fractures under pressure. This episode is sponsored by Deloitte. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the ‘AI in Business' podcast!

A mechanic found a wallet lost 11 years ago in a car, and reunited it with its owner. A book checked out 82 years ago was returned to the San Antonio Public Library. In Chicago, a sheep escaped a slaughterhouse and found its way to safety. Coca-Cola memorabilia collector Debbie recaptured her Guinness World Record with 5,623 items. Lastly, a snake catcher in Australia safely relocated a brown tree snake found in a model train set.Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed!Subscribe now for exclusive shows like 'Palace Intrigue,' and get bonus content from Deep Crown (our exclusive Palace Insider!) Or get 'Daily Comedy News,' and '5 Good News Stories' with no commercials! Plans start at $4.99 per month, or save 20% with a yearly plan at $49.99. Join today and help support the show!We now have Merch!  FREE SHIPPING! Check out all the products like T-shirts, mugs, bags, jackets and more with logos and slogans from your favorite shows! Did we mention there's free shipping? Get 10% off with code NewMerch10 Go to Caloroga.comGet more info from Caloroga Shark Media and if you have any comments, suggestions, or just want to get in touch our email is info@caloroga.com

WMAL GUEST: MARC MORANO (Executive Editor, Climate Depot) WEBSITE: ClimateDepot.com SOCIAL MEDIA: X.com/ClimateDepot Where to find more about WMAL's morning show: Follow Podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: WMAL.com/OConnor-Company Episode: Monday, September 1, 2025 / 7 AM HourSee omnystudio.com/listener for privacy information.

Mon, Sep 1 12:49 AM → 1:08 AM 735 Montgomery Woods Drive fire engine response by Engine 19. They can get through Radio Systems: - New Castle County, DE

Can filmmakers make a good pandemic film five years after the globe-changing year of 2020?  The recently released Eddington makes an attempt, but it's not the only film that can help viewers understand 2020. The post Can a pandemic movie be an engine for empathy? appeared first on WORT-FM 89.9.

Mike Herzing and Jeremy Birenbaum cover a packed episode of Let's Talk Wheels: delaminating paint on modern cars, Hertz and other dealers selling vehicles on Amazon, and a major NHTSA probe into failing Honda 3.5L V6 rod bearings. They review the opulent Range Rover Autobiography, discuss Odyssey battery care and chargers with Alan Kohler, and answer a transmission service question for a 2022 Tahoe. The show also examines EV depreciation trends and practical tips for battery and charger selection.

Ready to take a deep dive and learn how to generate personal tax-free cash flow from your corporation? Enroll in our FREE masterclass here and book a call hereWhat do you do when you're doing everything “right” financially for your Canadian retirement—yet something still feels off?Ryan is a disciplined, high-earning young professional who's bought real estate, maxed investment accounts, and avoided lifestyle creep—yet he's starting to wonder if his current approach is really setting him up for long-term financial flexibility and freedom. Like many Canadians, he's wrestling with hidden inefficiencies, unclear next steps, and questions about how to truly optimize what he's already built. Whether it's poor product design, overexposure to equities, or cash sitting idle, this episode uncovers where even smart strategies can fall short.You'll discover:How to rethink emergency funds and idle capital as tools for opportunity, not just securityWhy portfolio structure—not just growth—matters for future retirement planning flexibility and tax efficiencyWhat makes a high early cash value life insurance policy a powerful wealth planning asset (and how to avoid poor designs)If you've been curious about high early cash value participating whole life insurance, this episode breaks down how it can function as both a safety net and a strategic asset. We also explore how infinite banking whole life insurance can be layered into a broader retirement plan, complementing traditional vehicles like RRSPs—especially for those with growing incomes and defined contribution pensions. It's all about balancing liquidity, tax efficiency, and future opportunity.Press play to learn how to fine-tune your financial foundation into a system that's resilient, accessible, and built for the long haul.Discover which phase of wealth creation you are in. Take our quick assessment and you'll receive a custom wealth-building pathway that matches your phase and learn our CRA compliant tax optimized strategies. Take that assessment here.Canadian Wealth Secrets Show Notes Page:Consider reaching out to Kyle…taking a salary with a goal of stuffing RRSPs;…investing inside your corporation without a passive income tax minimization strategy;…letting a large sum of liquid assets sit in low interest earning savings accounts;…investing corporate dollars into GICs, dividend stocks/funds, or other investments attracting cordporate passive income taxes at greater than 50%; or,…wondering whether your current corporate wealth management strategy is optimal for your speReady to connect? Text us your comment including your phone number for a response!Canadian Wealth Secrets is an informative podcast that digs into the intricacies of building a robust portfolio, maximizing dividend returns, the nuances of real estate investment, and the complexities of business finance, while offering expert advice on wealth management, navigating capital gains tax, and understanding the role of financial institutions in personal finance.

This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is...

For centuries, humans have wrestled with the mysteries of the cosmos, from the invisible dark matter and dark energy that shape the universe, to hidden dimensions, parallel universes, and the ultimate fate of all cosmic structures. Such questions force us to consider not only the physics of the universe, but the possibility that non-human intelligence—whether biological or artificial—could exist far beyond Earth, or perhaps also closer to home. This week on The Micah Hanks Program, we look at some of the greatest modern mysteries of the cosmos, as well as the question of whether there is life elsewhere in the universe. If so, could it have already created its own artificial intelligence, and might such alien AI have evolved to superintelligent levels, and could some phenomena we observe today, such as UAP, be linked to such entities?  Have you had a UFO/UAP sighting? Please consider reporting your sighting to the UAP Sightings Reporting System, a public resource for information about sightings of aerial phenomena. The story doesn't end here... become an X Subscriber and get access to even more weekly content and monthly specials. Want to advertise/sponsor The Micah Hanks Program? We have partnered with the AdvertiseCast to handle our advertising/sponsorship requests. If you would like to advertise with The Micah Hanks Program, all you have to do is click the link below to get started: AdvertiseCast: Advertise with The Micah Hanks Program Show Notes Below are links to stories and other content featured in this episode: NEWS: 3I/ATLAS Comet Mystery Deepens with ‘Tantalizing' Observations by NASA's SPHEREx Mission 3I/ATLAS Was Just Spotted by the James Webb Telescope, Confirming an Odd New Discovery Astronomers Have Detected the Brightest Known Fast Radio Burst Ever Seen Astronomers Detect Evidence of Matter 'Evolving' Into Dark Energy, Challenging Previous Assumptions COSMIC MYSTERIES: How Many Dimensions Are There in the Universe?  DARK MATTER: The Search for Dark Matter Just Got a Lot Harder GALAXIES OF EVERY KIND: Galaxy Types (NASA)  INTELLIGENT MACHINES: What Is a Von Neumann Probe?  ALIEN AI: In the search for alien life, should we be looking for artificial intelligence?  Could AI be the reason we haven't encountered alien civilizations? BECOME AN X SUBSCRIBER AND GET EVEN MORE GREAT PODCASTS AND MONTHLY SPECIALS FROM MICAH HANKS. Sign up today and get access to the entire back catalog of The Micah Hanks Program, as well as “classic” episodes, weekly “additional editions” of the subscriber-only X Podcast, the monthly Enigmas specials, and much more. Like us on Facebook Follow @MicahHanks on X. Keep up with Micah and his work at micahhanks.com.

Want us to help you build it? Find me on Instagram (https://www.instagram.com/chrisdufey) DM me the word ENGINE and I'll send you all the details. No pressure. Just the system that's working best in 2025. ----------------------------------------------------------------

Pikes Peak 2025 was one of our most challenging years yet. We decided to move to a new Engine and Turbo package this year, running a Turn in Concepts De-Stroked EJ234 engine, and while we saw glimpses of greatness, we were chasing a lot of head gasket issues this year.We have talked about what happened through the course of getting ready for Pikes Peak, and then the engine change during Pikes Peak Race Week, but there is another part of the issues that we were seeing that we haven't gone into yet.Now that we have been able to go through the car, the time has come to sit down with Clint from Turn in Concepts to talk about how we landed on our EJ234 engine package, and to go into the full details of the issues that we saw this year.It has definitely been challenging, but the team from Turn in Concepts has been a huge help to work through what might be going on with our engines.Thanks for watching and Stay Tuned!

Discover how top engine builder Jay Dickens and veteran driver Rick Eckert unleash next-level performance in Super Late Model Dirt Racing! This exclusive EPARTRADE Race Industry Now webinar dives into engine strategy, track adaptability, and the critical builder-driver relationship that leads to wins, podiums, and consistency.

Bardi, Nathan and Windy have another exciting win to discuss.Check out our new merch: https://theextrainch.shop/https://drinkag1.com/extrainchThe Extra Inch Podcast, in association with 1882fanzine. Get your copy of the latest issue and the whole back catalogue at https://linktr.ee/1882fanzine.----------You've been listening to The Extra Inch, a Spurs podcast.Become an xSub: https://www.patreon.com/theextrainchProduction by Nathan A Clark (Twitter @NathanAClark).Intro music by David Lindmer https://www.instagram.com/davidlindmerArtwork by Trayton MillerGo get your merch at https://www.theextrainch.co.uk/Email us at podcast@theextrainch.co.ukTwitter: https://twitter.com/TheExtraInchFacebook: https://www.facebook.com/TheExtraInch/Twitch: https://www.twitch.tv/theextrainch#Spurs #COYS #THFCThe Extra Inch is a Tottenham podcast brought to you by Windy, Bardi and Nathan A Clark. Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the Building Your Money Machine Show. Today, I'm sharing something truly unique—a live keynote session I delivered to a room full of high-achieving entrepreneurs, each of whom invested over $10,000 to be there. In this episode, I walk you through exactly how to build your Financial Freedom Engine, step-by-step, so your money works harder for you than you ever did for it.Let's be real: true financial freedom isn't about chasing raises or staying trapped on the earnings treadmill. It starts the very moment your money begins to create more wealth for you than your own labor does. I'm diving deep—not just into the dollars and decimals, not just the math (despite my accountant, CPA roots)—but also the emotional and behavioral shifts that create lasting wealth and meaning.So if you've ever hit a financial goal and asked, “Is this it?” or felt like money's just a complicated, intimidating ghost in the hallway—this episode is for you. We're flipping the lights on, and making money simple and deeply personal.IN TODAY'S EPISODE, I DISCUSS:Why most people who achieve their financial goals still feel unfulfilledThe mindset shift from thinking in weeks and years to thinking generationallyThe power of building healthy financial habits earlyHow to start investingThe vital importance of tracking your net worthHow to create the “money machine”The critical role of transparency and teamwork in relationships around moneyWhy your legacy is about giving your gifts to the worldRECOMMENDED EPISODES FOR YOUIf you liked this episode, click here to enjoy these and more:https://melabraham.com/show/Stop These 8 Habits to Quietly Build Wealth (I wish I knew this sooner)ACCOUNTANT EXPLAINS: Why Net Worth Skyrockets At $100kMy Honest Advice To Anyone Who Wants To Get RichWhy Dumb People Are Making More Money Than You15 Things That Are a Complete Waste of Your MoneyRECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:Stop These 8 Habits to Quietly Build Wealth (I wish I knew this sooner): https://youtu.be/mpfQqi2RRT4ACCOUNTANT EXPLAINS: Why Net Worth Skyrockets At $100k: https://youtu.be/AdyUwRGrGvQMy Honest Advice To Anyone Who Wants To Get Rich: https://youtu.be/xV1yr8Qi_nQWhy Dumb People Are Making More Money Than You: https://youtu.be/ISY01uDuyJkORDER MY NEW USA TODAY BESTSELLING BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It!The key to building the life you desire and deserve is to build your Money Machine—a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.When you do you'll also get over $1100 in wealth resources & bonuses for FREE! TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com

What happens when you put tractor oil from 1975 into a modern lawnmower engine? That's just what analyst Chris Tulley was wondering -- so then he went and did it!Ready to start your oil analysis journey? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get your free test kit⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question or shoutout? Leave a message for Blackstone Joe at 614-407-6169.Host: Joe AdamsProducer: Arryn DennardGuest: Chris Tulley

- VW Number 1 In EU EV Sales, Tesla Slips To Number 7 - Model Y No Longer Best-Selling Model in Europe - Audi Boosts Prices in The U.S. - Amazon Considering Expanding Used Car Business? - Singapore and Middle East Aim to Become AV Hubs - AVs Could Be Goldmine for Insurance Companies - BMW To Supply Mercedes With Engines - Jeep Reveals All-New Cherokee - Chrysler Unveils Off-Road Pacifica - Nissan Updates Roox Kei Car - NYC Fleet Operator Snaps Up Unsold Fisker Ocean's

- VW Number 1 In EU EV Sales, Tesla Slips To Number 7 - Model Y No Longer Best-Selling Model in Europe - Audi Boosts Prices in The U.S. - Amazon Considering Expanding Used Car Business? - Singapore and Middle East Aim to Become AV Hubs - AVs Could Be Goldmine for Insurance Companies - BMW To Supply Mercedes With Engines - Jeep Reveals All-New Cherokee - Chrysler Unveils Off-Road Pacifica - Nissan Updates Roox Kei Car - NYC Fleet Operator Snaps Up Unsold Fisker Ocean's

- Announcement of Enoch AI Engine Upgrade (0:03) - Accessing Enoch AI Engine (2:29) - Prompt Engineering and Use Cases (4:59) - Challenges and Successes in Training Enoch (9:25) - Applications and Benefits of Enoch AI Engine (12:21) - Demonstration and Comparison with Other AI Engines (18:10) - Support and Future Plans (1:06:27) - Enoch's Impact on Independent Media (1:17:07) - Conclusion and Call to Action (1:17:27) For more updates, visit: http://www.brighteon.com/channel/hrreport NaturalNews videos would not be possible without you, as always we remain passionately dedicated to our mission of educating people all over the world on the subject of natural healing remedies and personal liberty (food freedom, medical freedom, the freedom of speech, etc.). Together, we're helping create a better world, with more honest food labeling, reduced chemical contamination, the avoidance of toxic heavy metals and vastly increased scientific transparency. ▶️ Every dollar you spend at the Health Ranger Store goes toward helping us achieve important science and content goals for humanity: https://www.healthrangerstore.com/ ▶️ Sign Up For Our Newsletter: https://www.naturalnews.com/Readerregistration.html ▶️ Brighteon: https://www.brighteon.com/channels/hrreport ▶️ Join Our Social Network: https://brighteon.social/@HealthRanger ▶️ Check In Stock Products at: https://PrepWithMike.com

 “Is it ever okay to destroy someone's car if you're pregnant and stressed?” That's just one of the wild questions Sandy and Tricia tackle in this laugh-out-loud episode of The Sandy Show. From heartfelt moments to hilarious chaos, this episode has it all. Sandy kicks things off with birthday shoutouts to Amy Adams, Al Roker, and rock legend Robert Plant, followed by a nostalgic tribute to Mad Libs that had Tricia in stitches. But things take a turn when Tricia shares the jaw-dropping story of a woman named Stephanie who went full Carrie Underwood on her ex's car—glitter in the vents, salt in the engine, and a mugshot smile that says it all. Balancing the madness, Sandy shares a feel-good story of Jasmine Mick, a woman who gave birth on her parents' lawn with the help of a heroic neighbor-paramedic. Then it's back to the absurd with tales of Kevin the peacock evading police and eight raccoons throwing a jacuzzi party in Florida. Notable Moments:“She poured salt into his engine. The car had to be totaled.”“Kevin, do not come here!” — a police officer trying to wrangle a runaway peacock.“I haven't given up hope that I'll one day adopt a baby raccoon.” — Sandy's dream pet plan.“62% say lying about your age is a dealbreaker… for the 38% who do it.”Call to Action: If you laughed, gasped, or Googled “blue-footed booby” during this episode, don't forget to subscribe, leave a review, and share The Sandy Show with your friends. Follow us on Instagram @TheSandyShowOfficial and text us at 737-301-9600 to tell us where you're listening from—we love hearing from you!

Our featured interview on tonight's show is with Nate King, the "King of Pipes". Most people know of Nate as an excellent pipe artisan. He also has an honorary Master of Pipes degree from the Chicagoland Pipe Collectors Club, and is a member of the prestigious Confrérie des Maitres Pipiers de Saint-Claude. Prior to becoming a pipe maker in 2005, Nate worked in the Indy race business as a transmission specialist. Nate has just returned from pipe shows in France and Columbus, Ohio. He will be talking to Brian about those experiences. At the top of the show Brian will have a tobacco review of Cornell & Diehl's Engine #611. It's an aromatic blend with black Cavendish, Virginias, and Burleys - sweetened with a hint of coumarin vanilla.

Welcome to Cloud and Clear, the SADA podcast that brings you exclusive insights and customer success stories from the cloud! In this episode, your host, Veronica Raulin, is joined by Austin Leone, SADA's Senior Manager of Organizational Change Management, to discuss Agentspace. Agentspace is Google's powerful new platform that acts like a 'do-engine,' connecting all of an organization's data from sources like SharePoint, Confluence, and ServiceNow, and allowing people to interact with it conversationally. But what does a successful deployment look like? Austin explains how SADA's robust change management methodologies go beyond standard training to ensure true user adoption. You'll learn about: The SADA Approach: How SADA is guiding customers through Agentspace implementations, from proof of value to large-scale deployments, by using custom, department-specific sessions and hands-on engagement. The Importance of a Partner: Austin highlights how SADA's experience with 18 successful Agentspace projects has led to the creation of a "prompt library" and custom training methodologies that fit specific organizational needs. Driving Adoption: Discover how SADA uses gamification, like hackathon-style events, to build excitement and generate a library of use cases specific to an organization's workflows. Security and Best Practices: Austin reassures listeners that Agentspace is built within an organization's secure Google Cloud environment, respecting existing permissions and access controls. Looking Forward: A look into the future of Agentspace, where more complex actions and workflows will automate tasks and boost efficiency. This episode offers valuable, practical advice for anyone—from executives to tech professionals—looking for inspiration on how to implement and adopt new technology in their organization successfully. Subscribe to Cloud and Clear:

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

In 2018, Hala Taha launched the Young and Profiting podcast while still working her corporate job, laying the foundation for YAP Media. What began as a side hustle has grown into a top-ranked entrepreneurship podcast, a powerful personal brand, and a thriving podcast and social media agency. In this special 7 Years of YAP series, Hala joins Jamar Jones on The Foureva Podcast to share the exact strategies she used to turn a side hustle into a multi-million-dollar media business. In this episode, Jamar and Hala will discuss: (00:00) Introduction (03:23) Her Early Career at Hot 97 and Skill Stacking Edge (07:39) Using Social Proof to Land Influential Guests (10:48) Sales as the Engine of Entrepreneurship (12:38) Building and Scaling a High-Performance Team (20:02) YAP Media: From Side Hustle to 7-Figure Business (29:33) LinkedIn Growth Hacks for Entrepreneurs (36:08) Sales Strategies for Closing High-Value Clients (43:48) What's Next: Future Plans for Business Growth  Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple and Spotify. She's the founder and CEO of YAP Media, an award-winning social media and podcast agency, as well as the YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to hit eight figures in 2025, Hala stands out as a leading creator-entrepreneur. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting Airbnb - Find a co-host at airbnb.com/host  Mercury - Streamline your banking and finances in one place. Learn more at ⁠⁠mercury.com/profiting⁠⁠  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Framer - Launch your site for free at Framer.com, and use code PROFITING Resources Mentioned: Hala's Podcast, Young and Profiting: bit.ly/_YAP-apple  Hala's Agency, YAP Media: yapmedia.com    The Foureva Podcast by Jamar Jones: bit.ly/TFP-apple   Change Your Circle, Change Your Life by Jamar Jones: bit.ly/ChangeCircle  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Startup, Starting a Business, Passive Income, Online Business, Solopreneur