Directory service and online review forum
The Queens ying and yang this week with a 1 Star Review from Target for Betty Crocker's Rainbow Chip Frosting and a 5 Star Review from Yelp for Daughter's Deli in Los Angeles. Trey is going to scratch your soundtrack, Goldie needs a new chicken, and the Queens are finally told what Yelp is. If you need Chelsey, she's in the living room belting out There Are Worse Things I Could Do. (02:58) Lodge a Complaint! (09:04) Rainbow Chip Frosting Review (21:24) Smart Patches Exclusive Offer! (22:45) Meryl-Go-Round (27:26) Daughter's Deli Review (46:55) My Royal Highness Visit https://www.duckduckandgoose.com/ (Duck Duck and Goose)! https://www.patreon.com/reviewthatreview (Click Here to Join our Patreon) Royal Court for Bonus content and Member's Only After-Show Podcast featuring additional reviews, deeper dives, salacious stories, and more. ***** PROMO CODES ***** REVIEWQUEEN at https://www.shesbirdie.com/?rfsn=6249656.5f81a4 (shesbirdie.com) QUEEN15 at https://smartpatches.myshopify.com/?rfsn=6293516.b74717&utm_source=refersion&utm_medium=affiliate&utm_campaign=6293516.b74717 (SmartPatches.com) QUEEN at https://www.superchewer.com/queen (superchewer.com) *** https://reviewthatreview.us1.list-manage.com/subscribe/post?u=f8634011bef332e917e868253&id=a65c8f7884 (Click Here) to Join the Queendom Mailing List! Leave us a voicemail at 1-850-REVIEW-0 WATCH CLIPS on https://www.youtube.com/channel/UCfhCAcirZKQb9E2NxI5BiJg (YouTube)! Visit our website for more: http://www.reviewthatreview.com/ (www.ReviewThatReview.com) @TheReviewQueens | @ChelseyBD | @TreyGerrald --- Review That Review is an independent podcast. Executive Produced by Trey Gerrald and Chelsey Donn with editing and sound design by Trey Gerrald. Cover art designed by LogoVora, voiceover talents by Eva Kaminsky, and our theme song was written by Joe Kinosian and sung by Natalie Weiss. Support this podcast
When the pandemic hit and delivery became king, it was an ugly process all the way around. The transition to delivery and takeout was wrought with issues on our end. And the delivery companies bit off way more than they could chew. But, for the most-part, we've figured our end out. Our offering, packaging and workflow are exactly where they need to be 18 months later. But can the same be said for the delivery companies? Today we chat with Ben Jones, the founder of Skipcart who's betting big that value in delivery will be defined by who's most reliable, not the cheapest. Together we'll analyze the current hurdles related to delivery and what Skipcart is doing to overcome them. For more on Skipcart go to https://www.skipcart.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
My guest this week is Dr. Bill Dorfman. Dr. Bill is not just a famous cosmetic and general dentist, he is THE most famous cosmetic dentist world wide. Affectionately known as “America's Dentist,” Dr. Bill is widely recognized world-wide as a leading dentist who is responsible for creating smiles for many of Hollywood's brightest stars. In fact, Dr. Dorfman has become a star in his own right as the featured dentist on the hit ABC series, “Extreme Makeover,” where he performed amazing dental transformations on the show's participants as well as a recurring guest co-host on the new Emmy Winning daytime CBS talk show, “The Doctors.” In addition, Dr. Dorfman is a world-renowned lecturer & author of the best-selling cosmetic dentistry book, The Smile Guide and the NY Times bestseller Billion Dollar Smile. The innovative & accomplished doctor is also renowned in his field as an energy-brimming inventor & brilliant entrepreneur who has brought award-winning innovations to the world of dentistry. Dr. Bill Dorfman has been interviewed extensively for numerous television shows & magazines including ABC's Good Morning America, The View, Oprah, CNN's Larry King Live, NBC's The Today Show, The Tonight Show with Jay Leno, Dr. Phil, The Rachael Ray Show, Steve Harvey Show, FABLife, The Doctors, The Tyra Banks Show, Ricki Lake Show, Entertainment Tonight, MTV's The Osbournes & Newlyweds: Nick & Jessica, The Wayne Brady Show, The Sharon Osbourne Show, Living It Up! With Ali & Jack, EXTRA, Soap Talk, Access Hollywood & E! Entertainment Television. Dr. Bill's Tips: Don't wait for opportunities in life. Make them. When you get an opportunity in life, don't take it. MASTER IT. There's a major difference. Learn so you can earn and then return. You know the difference between wrong and right. Just do it right. Work. Hard. Well, only if you want success ;) Links: Dr. Bill's Website Dr. Bill's Instagram Dr. Bill's Yelp
We're running out of options, as a species. Sustainability is more than a catchphrase these days, it's a moral obligation and a consumer expectation. But what does sustainability look like in action? Is it scary? Is it expensive? Is it even a realistic endeavor considering the thousands of other things we have going on at the moment? Today we talk with Chef Matt Orlando. He's a damn good chef and restaurateur. How good? When he opened his AMASS, Rene Redzepi and Thomas Keller invested. He's also leading the charge in sustainable practices and today he runs us through the things he does to protect the planet which protecting his pocketbook. For more on AMASS visit https://amassrestaurant.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Customers have opinions that we disagree with. This is a forever truth of running a business. They have preferences and sometimes they will be disappointed in their experience and take to Yelp to voice their opinion. That can be very frustrating, especially if you feel you are doing everything "right". The temptation is to be defensive, fight, and essentially make the reviewer the enemy. Problem is that this approach, as cathartic as it may seem, shows insecurity and shuts down opportunity for growth and connection. Today on Shift Break we will be talking about how to adjust our perspective on critique and embrace the fact that we are here to serve the customer before ourselves. Related Episodes: 151 : How to Respond and React to Negative Feedback : 5 Step Process 165 : The Art of Deep Listening w/ Oscar Trimboli 307 : 10 Simple ways to Level Up your Coffee Shop 196 : Understanding Customer Preferences w/ Peter Giuliano 019 : 10 Reasons to Love the Customer w/ Chris Deferio Visit our Sponsors!!! Custom branded mobile apps for your shop! www.espressly.co The best espresso machines in the world! www.lamarzoccousa.com
Dentists often have a hard time wrapping their heads around marketing. We frequently spend money trying to promote ourselves through various channels and end up seeing very little in returns. Today we are joined by Laura Maly and Michael Anderson who are the co-founders of Wonderist Agency, a marketing agency aimed solely at dentists. In this episode, they explain how marketing in the field of dentistry has changed over the years and explain why some of the marketing commonly done by dentists simply does not work. Michael breaks down their three-part system for marketing: tell your story, reach your audience, and capture leads and follow up. We also touch on how you can benefit from using Yelp and other review sites.To hear about some of the Wonderist Agency's most successful hacks like looking at what your competition is doing, matching your channel to the demographic you're trying to attract, and using virtual consults to generate leads (among other things), tune in today!
Restaurant folks are cowboys, right? We're pirates on a ship shooting from the hip and trusting our guts to point us in the right direction. But, to be honest, that hasn't always served me well. What has always served me well, is looking at the data and planning accordingly. And, when I look to the future, I use the information I can pick up now to forecast the best path forward. That's what led to this conversation with the folks over at Oracle. They just completed a massive survey of thousands of restaurant customers in an effort to determine exactly what our customers want and what they'll expect from us in the new year. Today we sit down with Mike and Simon from their leadership team to run through what the data says and how we should interpret it. To read the full report click here. FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Marko Randelovic is a documentary filmmaker and photojournalist from the UK whose work focuses heavily on Southeast Asia. Marko joins No Blackout Dates to discuss his new film, Makepung, which debuts on Matador Network on January 12. Makepung tells the story of Bali's long-running tradition of buffalo racing. That's right – there's a dedicated cohort of Balinese who aren't afraid to hop on a water buffalo and chase speed, glory, and honor. Lest you be worried about animal rights, these water buffalo are among the most cared-for animals on the Indonesian island. Also on today's docket is the lifestyle of an international filmmaker. What kept him going throughout a global pandemic that severely restricted his – and everyone else's – ability to vagabond? He also notes why it's so important to connect with the communities you visit rather than just experience a place through its travel or expat lens. Marko discusses the differences between visiting Canggu and Ubud, and how even the island's famed beach club scene has a spiritual side.In Hot Takes, Tim and Eben discuss the merits of Don't Look Up and debate whether or not Yelp reviews are bullsh*t. Tim wonders what the heck “smart casual” dress means, and Eben admits that he actually does enjoy the outdoors (as long as he's far from home).Relevant links: Marko Randelovic Don't Look Up The best places to go in Bali for every type of traveler Dress codes and what they mean Pizzeria UNO Marko's Instagram Tim's Instagram Eben's Instagram News of the Day: Why you should liquefy your corpse when you die It's true – McDonald's is putting stationary bikes in its restaurants BONUS: Help the Joshua Tree gain protection under the Endangered Species Act
As the Founder + CEO of Skaled Consulting, Jake Dunlap helps executives around the world accelerate business growth with data-backed sales solutions. Before building Skaled, he held the roles of VP of Sales at Nowait (acquired by Yelp), Head of Sales + Customer Success at Chartbeat, and VP of Sales at Glassdoor (acquired by Recruit Holdings for $1.2 billion dollars in 2018).Follow Jake on LinkedIn here: https://www.linkedin.com/in/jakedunlap/Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/Instagram: connor_dubeIf you're already thinking you need to find a more efficient way to conquer your monthly B2B content like blogs, newsletters, and social media – we'd like to show you how we can improve the quality, save you tons of time, and achieve better results! To learn more visit www.activeblogs.comKey Takeaways:Today's customer has done their research. They can be 80% of the way through the sales process before you have contact with them. You need a strong understanding of the sales process — which is almost universal — and a clear picture of where your customer is in that process when they make contact.With sales technology, to get your full ROI, make a solid plan for deployment, systems integration, and continuous optimization. Identify the bottlenecks you have, and choose/use technology to address existing problems.Jake's Top Sales Tech Stack Recommendations:For customizing and tracking steps in your sales process, Outreach.For a strong, clean data collection tool, LinkedIn Sales Navigator.For analytics to gauge the impact of your content, InsightSquared and Vidyard.For following up with personalized gifts, Sendoso.Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!
Are you on TikTok yet? Because the rest of the world already is...and your customers are too. In this episode we talk about how to leverage the platform's unparalleled organic reach to scale awareness and your revenues. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
If you had a crystal ball and could see the future of our industry, who'd be delivering the food? Did I say who? What is delivering the food? This isn't going to be a show about autonomous automobiles traveling at 1 mile an hour down the sidewalks in your neighborhood, because I just don't see that getting the job done. Today we're talking with Yariv Bash of Flytrex, a company using arial drones to deliver food for restaurants in the United States today. Let's take a peek into the not so distant future of food delivery. TIME-STAMPED SHOW NOTES [2:30] We're going to the moon!: Creating Flytrex [5:20] The Vision: Hot, orderly, quiet, noninvasive, and affordable. [6:35] Y'all, It's official; we live in the future: The drone delivery process [8:32] The logistics: A degree of magnitude more efficient [9:20] The Simplicity: If you have a driver's license, you're overqualified to operate the system. [10:42] The future of the future: Who's going to compete with Flytrex? [11:38] Distance and Timing: Straight lines, no stops, no traffic jams [12:21] The Cost: Sure beats the pants off of 30% to 3PDs. [13:02] The Location: Why North Carolina was a win-win place to start [13:43] The plan: 80 million back yards [14:18] The Limitations: What if I live in an apartment? [15:14] The Process of Perfection: Making all the moving parts work for all stakeholders involved [16:19] The Customer: Reconciling the needs of all involved [17:15] The Software: Arranging the 1's and 0's to satisfy end-user preferences [17:55] The Milestones: Federal approvals, Operations, and Tech Regulations [18:45] Coming to a City Near You: Market considerations [19:15] The Timeline: Projections for national availability [20:09] What you need to know as a restaurant owner: This is a win-win-win solution [20:45] From one dreamer to the millions of dreamers listening: Believe in your vision For more on Flytrex visit https://www.flytrex.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
The secret to YouTube is simple. It's not about you. It's about your audience. On this special preview episode of the Restaurant Influencers Podcast, Sam Zien (Sam The Cooking Guy) talks with host Shawn P. Walchef (Cali BBQ Media) about how he grew his YouTube channel to millions of subscribers and running multiple restaurants. “YouTube is a really simple concept: it's not about you, it's what your customers want.” https://youtu.be/uymy2CLFHSs • SUBSCRIBE TO RESTAURANT INFLUENCERS: https://www.entrepreneur.com/listen/restaurant-influencers • LEARN MORE: https://calibbq.media/blog/new-restaurant-influencers-podcast-series-from-entreprenuer-yelp-cali-bbq-media-toast/ NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing email@example.com or sending the @calibbqmedia team a DM on social media. Sam The Cooking Guy is a Restaurant Influencer — After years spent grinding out little-seen YouTube content, Sam Zien (@thecookingguy) began making authentic content about things his audience actually wanted to see. From there the YouTuber saw his star rise quicker and quicker. Sam Zien, affectionately and professionally known as Sam the Cooking Guy, serves as the face of Graze, Not Not Tacos and two Samburger locations. He has flipped the food industry on its head by simply being himself. A man of many hats and few cares, Sam The Cooking Guy has defined conventional wisdom by creating concept restaurants that serve mashed potato tacos and popular videos that teach young men and others how to cook. “I think you learn more when you're enjoying it,” notes Sam Zien while talking to Shawn Walchef on the first episode of the Restaurant Influencers podcast. While Sam admits it took him seven years to discover this simple truth, the proof is in the pudding as Sam is teaching the world how to cook simply by teaching them to make things they can actually make. WHAT DID YOU LEARN from this interview? Let us know in the comments! https://restaurantinfluencers.media EPISODE LINKS: • Sam The Cooking Guy YouTube - https://www.youtube.com/channel/UCbRj3Tcy1Zoz3rcf83nW5kw • Sam The Cooking Guy Online - https://www.thecookingguy.com/ • Behind the Scenes of Sam's Restaurant - https://www.youtube.com/watch?v=apfwiUblg70 • Graze by Sam - https://www.grazebysam.com/ • Not Not Tacos - https://www.notnottacos.com/ • Samburgers - https://www.eatsamburgers.com/ ABOUT RESTAURANT INFLUENCERS: Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere? Welcome to the Restaurant Influencers podcast series, sponsored by Toast (@toasttab). Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online. The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia). • Entrepreneur - https://entreprenuer.com • Yelp for Business - https://biz.yelp.com • Cali BBQ Media - https://calibbq.media Subscribe to the weekly podcast wherever you listen to audio shows. Follow @calibbqmedia on social media for updates on the show and Digital Hospitality content. https://restaurantinfluencers.media SPONSORED BY TOAST: Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. Toast — Powering Successful Restaurants Learn more at pos.toasttab.com
We talk a lot about the websites customers are using to find you but we haven't spent much time discuss the DEVICES customers are using to find you. Today we discuss the merits of becoming a mobile-first restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Finding your target customers may be easier than you think. In this episode we discuss the tactics and strategies we've used to target local food groups online. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
(Recorded in the fall of 2021, released in Jan 2022) Ajira and Keelia wrap up the season by sharing what they've been up to, and recommending their favorite birth/reproductive justice-related podcasts and resources. If you want to follow along on Ajira's or Keelia's personal journeys or learn more about their offerings, you can find Ajira @ajira on IG or on their website (www.ajiradarch.com), and Keelia is @doulakeelia on IG and their website is doulakeelia.com Ajira & Keelia's favorite podcasts (in no particular order): - Birthright, hosted by Kimberley Seals Allers: birthrightpodcast.com - Masculine Birth Ritual, hosted by Grover Wehman-Brown: https://podcasts.apple.com/us/podcast/masculine-birth-ritual/id1435005594 - BirthBruja, hosted by Eri Guajardo-Johnson: https://www.birthbruja.com/birth-bruja-podcast.html - Birth Stories in Color, hosted by Laurel Gourrier and Danielle Jackson: https://www.birthstoriesincolor.com/ - Sisters in Loss, hosted by Erica McAfee: sistersinloss.com All feature BIPOC birthworkers being amazing. Some use gendered language. If you want more doula stories, check out Romper's Doula Diaries available on Facebook: https://www.facebook.com/RompersDoulaDiaries/ Instagram accounts to follow for more amaazing BIPOC birthworkers and decolonizing birthwork (in no particular order): @sumistouch @queerbirthworker @birthbruja @bipocaspiringmidwives @theblackdoula @doctor_midwife Also check out the Irth app: "The only app where you can find prenatal, birthing, postpartum and pediatric reviews of care from other Black and brown women. The #1 “Yelp-like” platform for the pregnancy and new motherhood journey, made by and for people of color. Search doctor and hospital reviews from your community! Leave a review today to help inform and protect others!" Learn more at https://irthapp.com/ or download the app on iPhone or Android. Special thanks again to Cameron Sharpe, Chris Alder, Tali Perelman, and Alyssa Codamon.
In his final episode, Ryan Zauk sits down with none other than Justin Overdorff, former Stripe exec and now Lightspeed's newest Fintech partner, based in New York City. Justin joined Lightspeed after an incredible career spanning Wall Street, growth equity, Techstars, Yelp!, Stripe, a whole lot of angel investing (Lithic, Alloy, Orum, Moov, Stir, Puzzle), and of course…a 2-year stop at Wharton for his MBA. At Lightspeed, Justin is helping lead the team's Fintech practice and build on its portfolio investments in iconic companies like Affirm and Carta. As a Fintech junkie with a product-focused passion for tech, Justin understands the true value of innovation and how it can serve as a major impetus for change. Justin's previous experience at Stripe (which they cover in-depth) stoked his passion for Fintech and the constraints of creative problem-solving in a regulated industry. In today's episode, they discuss: - His long, winding journey from mortgage trading at Bank of America to building world-changing products at Stripe - How he got into fintech and a big, early missed investment opportunity - The secret sauce of Stripe - His new role at Lightspeed and why he left arguably the greatest startup in the world to join the Lightspeed team - The cruciality of narrowing your focus in venture - What fintech sectors he's most excited about investing in - How he's thinking about valuation in this raging bull market and credit cycle - The underestimated TAMs in fintech - Facebook Libras "Leroy Jenkins!" moment - A fun rapid-fire round And so much more! For more FinTech insights, follow us below: Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech Ryan's Twitter: twitter.com/RyanZauk LinkedIn: www.linkedin.com/company/wharton-fintech-club/
Are you ready to step up to the plate and become one of the greats? Kristine Oak, Senior Product Manager at Yelp, knows what it takes and is here to help you get there. This episode is filled with incredible advice and tips so that you can get out there and be the best Product Manager you can be. This episode is brought to you by ThoughtSpot, the modern analytics cloud company helping you build your business on data with consumer-grade, search, and AI-driven analytics. Build stickier product experiences by embedding ThoughtSpot Everywhere's interactive analytics interface directly into your data app or product. No more delayed-release cycles or incremental UX improvements. Visit thoughtspot.com/everywhere to get started for free today.Get the FREE Product Book and check out our curated list of free Product Management resources here
(00:00) Girls-R-Fun and Magic City Yelp reviews (18:29) Greg Auman covers the Tampa Bay Buccaneers on theAthletic.com and joins Toucher & Rich to share his thoughts on Antonio Brown's meltdown and what could be next for the team. (38:01) Dan O'Brien is back from his trip from Hawaii, which was completely paid for by a good friend. Was there a Tom Selleck sighting in Hawaii??? CONNECT WITH TOUCHER & RICH Twitter:@Toucherandrich||@fredtoucher||@KenGriffeyRules Instagram:@Toucherandrichofficial ||@fredtoucher Twitch:twitch.tv/thesportshub 985thesportshub.com
Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere? On the new Restaurant Influencers podcast, top leaders in the restaurant and hospitality industries share their secrets to Smartphone Storytelling and showing up where your customers are spending time online. The weekly digital series is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media, Yelp, and the Restaurant Point of Sale company Toast.
When I asked Shawn about his Instagram strategy he responded with one word: "Reels." Today we run through why IG Reels is one of the best ways to get attention for your restaurant and the best tactics for using the tool. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
When did you give up on the idea of balance? How many promises have you broken to yourself or to friends and family? It's so damn hard because the needs of our businesses are immediate and constant. The fires we put out on a daily basis are sometimes literally so how can we step away? How do we unplug without shooting our future selves in the foot? Tamara Loehr has an idea and it's pretty compelling. She advocates for blending and, in today conversation, walks us through the step by step process of seamlessly blending our personal life with our professional life. TIME STAMPED SHOW NOTES [2:35] The juggling act: The merit of asking permission and refusing to apologize [5:25] Setting boundaries and establishing a rhythm [6:49] Training your team: Putting systems in place that establish and uphold expectations [8:55] Establishing core values, bucket lists, and how to have fun on the way through [11:05] The value of doing the opposite: Creating magic by following your gut instincts [14:16] Beginning to blend: From overwhelm to a value-driven life [17:20] The power of mentors: Who to take advice from if you're trying to bring in 10M a year [18:44] Communicating in Color Blocks: Categorizing your conversations for maximum effect [20:02] The Power and Place for EOS, Scaling Up and Net Positive: When to use what to create maximum impact [22:17] Slicing your pie: Unpacking and implementing the systems for getting started [24:40] Living life on your own terms: Creating an effective support system [29:25] Lessons learned: Money, community, and the value of carts before horses For more on blending check out https://www.loehrblend.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
YouTube is one of the most powerful search engines in the world. In this episode, Shawn walks us through how to harness that power. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Without question, one of the foundational elements of our industry's future is food delivery. But, almost two years into the delivery revolution, many of us are still struggling with execution and profitability. But what if there was a roadmap that could guide us toward success? Today we chat with Carl Orsbourn & Meredith Sandland, authors of Delivering the Digital Restaurant. Together, we tackle the big ideas in the book and offer some actionable advice on how you can capitalize on the massive demand out there for food delivery. TIME STAMPED SHOW NOTES [2:30] Building the playbook: The Origin Story [6:08] Translating marketing: Understanding your niche's values [7:35] The right offering for the right location [8:20] Giving the customer what they want: Making money while experimenting [9:50] Converting your customers off the delivery platforms [13:40] Expanding revenue through delivery: How to serve your consumer demand [17:20] Ghost Kitchens: The fundamentals of success [20:47] Strategies for Surprise & Delight through delivery [24:50] The rise of personalization & The future of Dine-In: It all comes down to data [28:14] Shaping your restaurant to serve [30:23] A hopeful view for the industry To pick up their book visit https://www.deliveringthedigitalrestaurant.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
You probably haven't considered Linkedin as a viable channel when marketing your restaurant but, in this episode, Shawn shares how marketing on Linkedin has impacted his restaurant's sales. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Shawn has a unique perspective on content creation and, in this episode, he lays out a compelling argument for what to blog about and how to create the content. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Avi Kumar is Founder and CEO of Kuware, an almost 14-year-old business that bills itself “as a full-service agency, but a little bit more focused on strategy than actual implementation.” The shift away from “traditional marketing services and taking customers as they came” started 5 years ago. Today, the agency works with clients who want to put some strategy behind their efforts and are less concerned about the agency providing implementation. Avi says it was very difficult when the agency first made that transition to, while it was trying to grow the business, turn away customers that did not have a strategy focus. Current clients not only need be willing to work with Kuware's fractional CMO to develop a strategy . . . they also have to be ambitious about “big growth,” have funding or be ready to move to the next level, or to be invested in brick-and-mortar with a solid, fixed budget. When all the pieces are In place, the agency can say, “Get the whole package. We can really move you to the next level.” If a prospective client is not yet serious about their business, they are not ready for Kuware. The planning process takes a few months. Although written for a longer period of time, the agency contract allows a client to fire the agency within the first month. This tasks the agency to provide enough proof within that first month to gain a client's trust that the value that will come. In this interview, Avi describes the challenge for a growing agency of deciding “who to turn away.” The agency does not “fire” its small, established clients . . . but once a new monthly billing threshold Is set (based on its 50% billing “midpoint”), it will not take on new customers that fall below that threshold. The agency keeps developing processes to meet client needs and raising that threshold as more clients come onboard. Avi addresses in detail the impacts of hiring in changing an agency, managing its expenses, and determining people's perceptions of an agency's capabilities. Avi started his career as an engineer, a microprocessor architect. On sabbatical from Intel, Avi decided to try ecommerce, did very well at it, and used it as an “on-ramp” to marketing. To ensure controllable costs and fast client service, the agency maintains a salaried development team in Avi's home-country, India. He pays everyone 20% over the market, so that in the 11 years the company has been in India, “nobody has quit.” The agency recently acquired a white-label PPC service which helps small agencies provide reasonably priced PPC for small niches in local markets. The PPC service is separate from Kuware's agency operations, but the agencies which use it are the same small agencies to which Kuware refers clients that don't fit its criteria. Avi can be found on LinkedIn, on his agency's website at: https://kuware.com/, or at: Avi@kuware.com. ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Avi Kumar, Founder and CEO at Kuware based in Austin, Texas. Welcome to the podcast, Avi. AVI: Thank you, Rob. Thank you for inviting me to this. ROB: It's good to have you on. You're from one of those popular cities where everybody's moving to in Austin, Texas, but let's focus on Kuware for a moment here. Why don't you tell us about the firm and where you specialize? AVI: Certainly. Kuware is now coming up on its 14th year as a business. We right now bill ourselves as a full-service agency, but a little bit more focused on strategy than actual implementation. We do do the implementation, but what we found is what was lacking for a lot of businesses is they needed to figure out what kind of marketing they should do because just saying, “Just do Facebook ads” or “Just do this or that.” So we added that layer five years back, and we service it through a fractional CMO or a part-time CMO who comes on board and helps guide the strategy, and then go to the implementation. That's what, in five years, we have evolved to. Before that, we were more traditional, just taking on business as it came in a sense. If somebody wants ads, okay, we'll do it. Need websites, being full-service, we'll do that. But now we only take clients who want the strategy as part of it and who want to spend time figuring things out before implementing it. So that's what we have evolved and started specializing that way. ROB: That can be a pretty difficult transition. Lots of people start an agency as the order-takers, the people who can say, “What's your budget? We'll do our darndest with it. What are you trying to do? You want clicks, here's your clicks.” How do you take someone who comes to you and they think they know what they want – there is this challenger sale moment where you're like, “Hey, wait a minute, let's take a step back. What do you really want?” Sometimes they're like, “No, I just want this ad. I just want to spend this budget. That's my job.” AVI: That's an excellent point. For us, I discovered this process along the way. We had some clients that had a few people in-house who were doing social media. We did their website and we managed the ecommerce and we were trying to do that. Then slowly, as I got to know the client for a while – and this client was with us for almost 10 years – after a few years, I said to them, “You know that person you keep hiring for social media and they keep quitting after six months? Why don't you give us that, too?” They said, “Okay, you got it. Makes sense.” Then I said, “Who's planning your marketing?” They hired somebody, a new person, young, assuming that they knew what they're doing, and in a year and a half they quit. So, I said, “What if we manage the whole thing for a fixed price for you? We'll do the strategy.” So that's how we started. This was a company, a brand of sunglasses, prescription glasses. They created the category. In this case, being a single owner business, but a pretty good-sized business, we fine-tuned this, and then we convinced them, “Hey, you should sell direct. Don't just sell through opticians only. Why don't you sell direct also?” They said, “No way. Our retailers would be mad.” So, we figured out a strategy, convinced them, and they almost doubled their sales without losing any retailers. Then I learned that this is what they needed – a little bit of the business side, but marketing-centric. If I go and build myself as a business consultant, it'll be hard to explain that. Most marketers do give some business advice for free and some marketing strategy for free. So, I said, “Well, this client was willing to pay, and he sold.” They sold the company to Hilco. Much larger, $300 million company. They kept us around for a year because they were actually amazed at what we could do with our team. And they had a 50-people marketing team. They let us run this, and then eventually they absorbed it in-house. That was the time I said, “Okay, we can do this for other clients and start selling it.” The hardest point was what you did identify: if somebody comes to us, “We've just got $2,000” – turning down that $2,000 was hard, because you're still building the agency. They're willing to give you $2,000 per month for a few months. We had to tell them, “Sorry, we don't do that anymore. You should really spend money to figure out what you need and then plan.” The other thing we started realizing is that this only works for companies who really think they want to double, triple, or who are brick-and-mortar who have fixed money already and they have a fixed budget. It doesn't work for somebody who's just trying and playing and not serious about the business. They need to be somebody who's also ambitious. Either they've got funding, or they have decided now to really move to the next stage. Only then can we tell them, “Get the whole package. We can really move you to the next level.” The other challenge is this stuff takes time, a few months. We sign them up for longer, but we have a deal that you can fire us within the first month. So, we've got to do enough in the first month to buy in their trust that, “These guys are not just planning. They're actually saying things which make sense.” It took us a while, but we do have a system now where we are able to show them within a month the value that will come. Even if actual sales might not happen, they will see enough plans to say, “This will work” and continue on a longer term contract. As a small agency, that's the thing you've got to decide at some point, who to turn away. We keep increasing the threshold – “This much, no, this much, no, this much, no,” and then we moved on from there. It was a transition, for sure. ROB: What size metric would you use to describe that you were at when you felt like you needed to start cutting off this low-end, very transactional customer? AVI: Basically, in size metrics, what we said is that when we switched to more than 50% who we were billing at least $5k a month, then we said we might lose some – we didn't fire any client if they were small ones. But we said, “We won't take anymore, because we have proven that more than 50% of our revenue comes from these bigger clients who are willing to” – so that was our criteria. Once we get more than 50% of clients paying $5,000 a month and they are going for strategy – and usually the average client ends up at 20 to 25. So, we said, “Don't take anymore. Just existing ones.” We do have some for now, 12 years, existing clients working. We're still doing their social media. But it's a lot fewer of them. ROB: That also makes sense, how you're able to then incubate this capability within the firm. It's hard to go from not having an offering to having an offering, but when 50% of your clients need the service, you're able to start building the processes, building the people. You're not trying to go from nothing to something. You're saying, “Here's the offering. Now we know how to maybe repeat it a little bit.” AVI: Absolutely. By the way, the building process part – even though we've been doing this overall 13 years and the last 5 years, this – it's an ongoing process. It's never set as a cookie-cutter, ever. Things change and the business changes. What we have said is just agree to the fact that the process itself will be changing, but we need a process. That's what we've been doing. ROB: Processes are all about enablement. They're not about restrictions, they're not about tying hands. They create freedom. It's hard to feel that, because I'm not a process kind myself, but it's necessary, or else you go crazy. AVI: Yeah, absolutely. ROB: Avi, what led you into this business in the first place? What led you to start an agency and originally start taking some ad budgets and then continue figuring out what the business needed to be? AVI: I worked for a major corporation. I was a microprocessor architect. I worked on Pentium 4. I worked on some low power processors for Intel and going into Apple. It was a very different area. So, when I wanted to do something, I realized it's impossible, almost, to start a hardware business. You want to do chip design? It's very expensive. And I did try that for about a year. I had some funding from the Chinese government, but it didn't go very far. Then I had to pivot and say, okay, I want to do my own thing. My sabbatical came up; I left Intel. I wanted to start something different. I had enough money from Intel, from stock options, so I said, let's play the stock market and do things on the side. That's when I started looking at ecommerce and started doing and selling things from my connections in China online. This was 14 years back or so. I was not expecting to do well. Everybody knows so much SEO, they're talking about techniques, and I'm a hardware guy. And marketing – I mean, yeah, I did have an MBS somewhere along the line, but they don't teach you marketing there. It was more management. So, I was thinking this would never work. But soon I found I became the number one seller of Windows XP online, and an Adobe reseller, by just doing a few things online. That's what got me thinking, okay, if I can do this in three to four months, then I think I can help others too and create a business out of it. It seems like it's not as – the system, everybody's not exploited it yet. I used to assume that marketing guys knew everything; “How will I learn this?” That's where we just kept on doing ecommerce. First a lot more ecommerce. We were doing Zen Cart, if you can remember that. Then moved on to Drupal Commerce and Magento. Did a lot more ecommerce initially. The thing was, ecommerce people have money. They're selling something, always. So that's what we did a lot more, and then we moved on to B2B. So it was more of a slow process, and I didn't trust myself in marketing for the first five years. I kept telling people, “I know slightly more than the customers but not much more.” That was a learning process also, just to try to figure that out. ROB: Right, but ecommerce is a pretty good on-ramp for a lot of mathematical minds. It adds up. You can put some money in, you can get some money out, get some feedback on whether or not you're doing a good job. This is one of these funny episodes we have from time to time where you're a computer engineer from UT Austin, got your MBA, I'm a computer engineer from Georgia Tech, I have my MBA, and we get to hang out and talk marketing. [laughs] We have these episodes every year or so. We have engineers who have made their way into the marketing world. AVI: The phrase I use is ecommerce is the closest you can get to engineering in marketing. If you're used to engineering, ecommerce is the closest thing you can touch which looks/feels a little bit like engineering. ROB: As you've had to grow the capabilities, grow the firm, sometimes you think about those key hires that have come at a moment where you needed a little something different in the business or it was really an inflection point. What are some of the people or roles that have made a difference in Kuware? AVI: Early days, the first hire which people talk about, it should be done earlier than later, before contracting. I'm talking about beyond contracting. Of course, contracting and outsourcing still works, and we all have done that and we still do some of it. But your first full-time hire I think should be done as soon as possible. It really changes the game because you have to think about two people. You have to make enough money for two people now. You start thinking more seriously than just playing it as a game at that point. You're responsible for people's salaries at that point. I think that was a key. And that person was great. She was not a great marketer, but she was a great person to work with. Then as I moved on, into the CMO world, I needed people with credentials beyond me so when I took them to clients, they'd say, “Oh yeah, they have experience. They can handle our CMO.” So those became our key employees later because their credentials they had from other places got us to easily sell that service – which we already knew how to do, but people still want to know who will be the CMO. Those became key people for us. I think the next key thing for me was stop outsourcing. We used to do development outsourcing to India. Being of Indian origin, I said, “I'm just going to go to India and set up shop,” because I learned my first outsourcing team were outsourcing to somebody else. Being an Indian, I thought, “They will not fool me because I'm Indian origin, right?” But that happened to me. So, then I said, “I want my actual salaried team in India.” If you have a system, if you are doing it for low cost, I would say start owning the piece of it somehow. To me, that building of the business that way gave us the stability that I never had to think – I mean, I can give a quote on any website without spending too much time now. I don't have to depend on a freelancer or somebody telling me how much it'll be so I can pad it and add my expense and do it because it's all in-house. I think that changed the game for us, and for our customers, because now when customers say something needs to be fixed, it'll be fixed overnight. And if it's a small thing, we don't even worry about billing it. It's not worth the time to bill it. And they're happy. Customers are happy that this happened so quickly. ROB: Right, it's a strategy to overserve. It makes a ton of sense. For people who find that idea, though, of salaried employees outside of their country intimidating, how did you get over that hill? I think about setting up a legal entity. What's the local compliance, what's all that look like? I would be scared a little bit. How do you think about it? AVI: It was a hassle, for sure, absolutely. I would rather do business, I used to say those days, in China than India. I spent a lot of time in China with Intel. In India, in many places, things are not as clear. So, it was just a question of, I'm going to risk getting two to three people, and how much is it? It's money which will go away. As long as I can afford that money, worst case, this will fail. That's how I started. I start all situations by saying, “Can I afford this failure, this much money, pragmatically?” And that's what I did with it. It worked. Great. We had to make some changes there. Another thing I did for outsourcing is I said I'm going to pay everybody over 20% the market. As a result, in our 11 years of company in India, nobody has quit. ROB: Wow. AVI: We have fired people because they didn't work out, but they don't quit because they're going to another job. And India is like Silicon Valley of 2000, where people quit every three months for more money. We have managed to do that by keeping the salary slightly higher and not getting too greedy on how we pay them and compensate them in India. ROB: Yeah, this past year we have a partner who's very much in that outsourcing space in India, and I feel like they had to do about 25% bumps across the board to stop the bleeding from people. They had really good retention and then they got hit by the COVID compensation wave over there. AVI: Yeah. I was concerned. My being of Indian origin didn't help that part, because that was definitely the same worry, a U.S. company dealing with these entities in India. ROB: One thing that you shared with us as we were booking is that you've recently undertaken an acquisition, which is a different sort of adventure in another entity. Talk about that process, how you figured out who you wanted to acquire, how you closed that transaction. AVI: Sure. For a year and a half, I was saying, “I need to grow faster; should I invest?” This opportunity – this is a white label PPC service. The reason I was very intrigued by this is we do PPC for our clients. Our clients' ad spends are in hundreds of thousands of dollars per month, so these are big, and they allow us to experiment. I thought, we do this and our clients let us do whatever; are we really good? There must be somebody who does only PPC. If anybody does only PPC and nothing else, they must be good because that's all they do. So, I used to keep hiring consultants from other companies to audit us. But anything they told us was not eye-opening. Some good ideas. When I ran into this opportunity, Rob Warner's company InvisiblePPC – he's out of the UK – I said, “Oh, you guys do just PPC ads, and you do it for agencies, and you are not working with a $100,000 budget. Most of your clients are spending $5,000-$10,000 a month, which means these small clients, if they don't see the results, are going to fire you. You've got to figure this out very quickly on $5,000, so you must be really good, right? I'm very intrigued just understanding how you do this.” I had a technical interest in seeing how he does it. As I talked to Rob more, I realized they really know. And by the way, the secret sauce, which I'm happy to give away, is simple: if you do the same kind of ads again and again, and once you spend hundreds of millions of dollars doing it for those sectors, you become really good. What the white label service does – it only works for smaller agencies who cannot do their ads, and we take only what we call smart niches. If it is a local business – plumber, HVAC – those we have figured out exactly, so we can tell you for $1,000, you'll get so many leads, guaranteed. Because we have been doing it for so long. It's unlike our main agency business. There, every client is special, is different. We have to figure out and tell them in advance the cost per acquisition, work together. Here, we are able to actually tell our clients that “This is what it'll be.” It's an amazing business that way. If it fits the right kind of client and right agency, it's like a no-brainer. You will not lose money. How often can a marketer go to a client and say, “Yes, I'll get you a lead for this much, guaranteed, don't worry, and first month you'll have it. You won't have to wait for two months for me to do planning”? That's what this white label business does. Once I saw inside, doing this again and again and spending that much money and becoming a Google Premier Partner and having access to all that is amazing. That's where I felt great – it's a technology kind of business, and I understand this stuff, and Rob had built a lot of tools which are proprietary tools that others don't have. I can tell who is advertising in the local market. I can use that. Even SEMrush don't do that. So we can really target that kind of thing. As a growth strategy, I think if it matches and you understand the business, then acquire. That's what I learned. If we were taking on something else which we didn't do at all, then we'd have to figure it out. At least the systems we follow there, but we know PPC. We have done it. We understand the business in general. And we can keep it separate in a sense and not mess with it. We are a big agency. Our clients are not the clients of agencies who come there, because it's a very different business. Also, as I was telling you, those $2,000 a month ones who we don't want to take on, now we can pass on to those agencies and say, “Hey, we don't deal with that. Here are some clients for you. You guys do their social, because unfortunately we don't take them on.” ROB: The predictability of it certainly makes sense. If you're a plumber, there's lots of places you can get leads, and you're going to pay for them. You're going to pay for Yelp, you're going to pay for Angie's List. If your PPC partner can't be in that ballpark or better – there's a price tag. They know what the expected price is, and you have to match it. But I guess those platforms also know what the going rate is for a PPC lead and they probably reprice a little bit according to the market rate as well. AVI: Exactly. It's just the volume and having done the same thing. HVAC in Boston to Austin will not be that different. It will be very similar pricing. We have data on both cities, so we can tell you exactly. I'm amazed at the fact that you can have this predictable marketing and still saying, “Let's figure it out together.” ROB: Some agencies are probably glad for the business, they're glad for the backend help. I can see some of them being a little bit apprehensive about working with a white label PPC partner that's also owned by somebody who could arguably steal the business if the client grows up. How do you calm those fears? AVI: In some ways, if they don't know the details, it's a legitimate fear. If I was an agency, I'd worry about that. Two things. There are different people running those two companies. I just own it, and I kept that team intact. My team is not talking to them. I mean, they're talking in the sense – our business, we transition to them the smaller ones. But otherwise, keep it separate. That's one. The other one is we have looked at the market. We don't take on local clients who need local SEO. These are exactly that. So those ones, that is never our market. Unless they are a nationwide company, they're not our client. It becomes a very different story. That's what we tell them. And here's the other part. I teach our company – we have started presenting to our company the details of how to build an agency. Exactly how to build an agency. That's available to our agency partners. We're teaching those as courses. “Go and build your agency like this if you want. This is what we did.” That's the added value we are giving to them. We'll tell you how we do it so you can compete with us and grow if you want to. That's open. Just to be fair, there's no doubt we will add more white label services. Right now it's pure PPC, but I do foresee – why not Facebook ads too? But we will keep that always focused on a special market, not for everybody because it just does not make sense. ROB: It helps to think about that all in abundance. There really is no shortage of business out there for most people in services firms; it's just about earning that business, being known, liked, and trusted, all of that sort of thing. If we rewind a little bit, Avi, and look at the big picture of Kuware, we look at the journey, what are some key things you've learned along the way that you might go back and tell yourself to do a little bit differently if you had to start fresh? AVI: One thing which it took me a long time to learn, because I came from salaried employee, very well compensated options and things – I was not used to this concept – even if the bank was willing to give me a loan, I would not take it. I said, “It needs to be bootstrapped or it needs to be VC funding.” So one of the things I would tell myself is, hey, if it is a business, you want to grow it? Get that capital. Not as equity capital if possible. That's the only way you'll grow, and it's okay. Be comfortable with it. The other part I've learned is that things will break. Get used to it. This took a while. Initially, “What are we going to do now?” When we acquired this business, things happened, and I realized that I'm so calm about it. It's okay. I would be surprised if things didn't break. That means something is hidden, something is not working right. That is the advice I would give everybody. Stay calm. You'll figure it out. Things will go wrong. It's a business. Things will not run smoothly, ever. In fact, if they're running too smoothly, then you're not aggressive enough. You're not growing. Things will have to break, and then they break, you'll figure it out. That's the advice I would give myself if I went back when I used to get very worried and unable to sleep. Now I can handle it. ROB: There are so many ways to respond to that breaking. There is sleeplessness, there is frustration. Some people take it out on people, and I think that's something people dread when they're going to work for a smaller, privately held business. Sometimes somebody needs to be fired, and the rest of the time you just go figure it out together. It's usually not the first one. It's usually not that somebody needs to be fired because it's usually my fault in the business anyhow. AVI: Correct. I tell people in my team, don't do the same mistake again and again. I learned this at Intel. You're allowed to every day do a mistake, but don't do the mistake you did yesterday. In a smaller business it's harder, but I said, “It's okay. It'll happen.” The other thing is a rule – we came up with this – a lot of times it's clients. At that time, I've got all the way down through the hierarchy that any of our associates can fire a client because it's not working. They don't have to go all the way to ask us because it's a big client. Some clients say “Eff this, eff that.” I don't have a problem if they talk to me in a friendly manner and they're friendly and they do that. But if they do that with meanness, then the f-word is a problem at that point. Then we don't take it. As simple as that. So, our employees feel very empowered, and as a result they go to bat for us. They will do extra work because they know they have the right to decide if somebody is not working right with them. Those are the kinds of things – that took a while. Earlier, it was always this worry about what'll happen. One client goes and what happens? But slowly – it's a journey, for sure. ROB: It sounds like you have your mind and your eyes already a little bit on what else might be viable as a white label service to add on. What comes to mind? Is it Instagram in a box? Is it SEO? What scales similarly? AVI: The local SEO will scale. Facebook ads is very similar and will scale. TikTok ads will scale. They are very specialized services, and Facebook and all is harder, but it's getting very specialized. Anything which is specialized and localized will scale and can be added as a service, and it's harder for people to learn. Those will scale. But at the same time, I'm not of the mindset, like some other white label agencies, “We'll do everything for you.” If you're running a marketing agency, there's a part of it you've got to do. You cannot just be a manager outsourcing everything to somebody. You've got to find some areas where you're good, especially if you want to grow. You've got to start owning a few of those pieces. That's what I tell the agency owners. You don't do PPC right now, but if you find that's the area eventually you want, you've got to take it on. There are some things you've got to start keeping in-house. Otherwise you're becoming a manager and you will not learn the marketing aspects to grow to the next level. I'm not envisioning building a white label agency which does “Just give it to us, we'll take care of it for you. Just talk to the clients.” I want to keep it specific services which you handle here, and we will do it for you kind of thing. ROB: Got it. That's really interesting. It'll be interesting to hear as you evolve in that direction, as you consider more acquisitions. There's all sorts of mechanics to get into in acquisitions that we won't deal with in the moment, but are fascinating in and of themselves. Avi, when people want to find and connect with you and with Kuware, where should they go to find you? AVI: I am most active on LinkedIn. That's the best way to find me. Kuware also. I'm just Avi at Kuware. That will work. Also direct email will absolutely work. LinkedIn message will always work. Of course, LinkedIn has become a little bit – everybody's trying to prospect so much, and we offer a service too, so we are in the same game in some ways. But for sure, any message which has something substantial gets through fine. That's not a problem. LinkedIn will be the best way to find me. Avi at kuware.com would be the other great way to do it. I do hardly any Twitter at all. ROB: [laughs] Sometimes it's safer that way. Avi, thank you so much for taking the time to come on the podcast, to share with the audience. We will be glad to keep an eye on your journey, and certainly wish you the best. Maybe we'll all get out to Austin next year. We'll see. AVI: Yeah, that would be great, Rob. Thank you. It was very natural talking to you. That part was absolutely great. I'm looking forward to staying connected and chatting more. ROB: Sounds good. Thank you so much, Avi. Be well. AVI: All right. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email firstname.lastname@example.org, or visit us on the web at convergehq.com.
In a stunning reversal the California ABC has changed the rules for ToGo cocktails, leaving standalone bars out in the cold right when they might need it most. We welcome back H. Joseph Ehrmann of SF's Elixir to weigh in on the ABC, SF politics, and bars in general.
Shawn Walchef unpacks the strategy he uses on Twitter to get the attention of the media outlets and influencers. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
If you want to know the truth, without one ounce of sugarcoating, just call Brian Malarkey. The Celebrity Chef has spent almost two decades betting big on his version of what success looks like. Big venues, high stakes and higher revenues. Post pandemic, where everything is thinking small and capitalizing on a flush economy, he's taking a different path. In today's episode Brian and I chat about how he got to where he is today and where he thinks we're headed as an industry. TIME STAMPED SHOW NOTES [2:10] Learning on someone else's dime: Wisdom on running restaurants [3:22] Generating Income 101: Decide if you're cooking for the elite or cooking for the masses [4:19] The benefits of larger venues [5:05] Crushing the big game: Making it rain in The Roaring 20's (Part II) [7:18] Brand Awareness: Love me or hate me, they will show up. [8:24] The Business of Celebrity: Core focuses [10:50] The key to training your staff for a true hospitality experience [13:30] New deals: How to bargain with your landlord [16:57] Opinion: Why ghost kitchens are stupid [18:14] The steps to achieve success: Studying the playbook [20:03] What to avoid: Lawyers, monster kitchens, and cooking for other chefs [21:49] Plagiarism is a form of flattery: It's right there in front of you For more on the chef visit https://www.brianmalarkey.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Eric Zuley is recognized as an award winning top ten social media influencer in the world, a Multimedia Marketing Mogul that has mastered the art of monetizing media. He created the nationally and internationally recognized movement #eZWay endorsed by over 500 celebrities, influencers, CEO's and change makers. This movement has its own social network directory similar to Facebook, Amazon, Yelp, Netflix and the Hollywood Walk of Fame all rolled into one.Its members are some of top celebrity influencers like the creator of Make A Wish Foundation, Star of Terminator 3, Founder of Priceline just to name a few. Visit the [ezwaywalloffame.com](http://ezwaywalloffame.com/) to learn more. Eric has spoken on over 30 stages 100 if you count virtual. Eric has helped coach and mentor over 300 people in the art of scaling from one microphone. Eric Zuley was able to turn his company eZWay Broadcasting, Inc into a 7 figure income earning company before the age of 40 years old.Eric has been seen on FOX, E! ABC 7, TMZ, HUFFINGTON POST, EXTRA, Cover of HOLLYWOOD WEEKLY, MAGAZINE which honored Eric as the 2017 Digital Trailblazer, he has also received numerous speaker, coaching, social media awards, in 2011 he was given the Robert Novak award signed off by congressman Brad Sherman and congresswoman Judy Chu and former Mayor of La Antonio Villaraigosa. Eric has interviewed thousands of named celebrities and speakers.Mr. Zuley owns eZWay Network a media network powering their own Radio, Magazine, Mobile App and TV network housing 6 Networks, 10 channels, 30 shows with a potential reach of 60,000,000 homes and mobile phones. He owns a branding and promotions firm that has helped thousands of brands and individuals. Eric is also an event producer with over 450 red carpet events under his belt. His 501 c 3 eZWay Cares has helped raise millions through his media outreach and he is an actor, speaker, author and coach with over 200,000 social media followers. For more info (http://ezwaypromotions.com/), (https://ericzuley.com/)If you'd like to learn more about working with Lisa and her team directly, go to lisawilliamsco.com and learn how to hire yourself!
Today we explain how creating pillar content can make your social media effortless. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Today we meet my next co-host, Shawn Walchef of Cali BBQ Media. Shawn walks us through his background, sharing the how's and why's of becoming a media-first restaurant. Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
The boys riff on Michael getting scammed, Trev's foray into reddit jerk offs, why people go wild for t-shirt cannons, and how NFTS are just modern day beanie babies. Support the pod and hear the full episode + get instant access to the Patreon back catalog for $5 at https://www.patreon.com/stiffsockspod
Dr. Gina Dorfman is a practicing dentist and the CEO of YAPI. Dr. Gina Dorfman completed her dental training at the Herman Ostrow School of Dentistry in 2000, and shortly after she graduated, she started her private practice near Los Angeles. Her passion for creating systems and leveraging technology to streamline practice operations eventually led her to co-found YAPI. Today, among practicing dentistry, she is a published author, a motivational speaker, and a frequent contributor to the many articles found on the Yapi blog. Her blog topics and specialities include practice management, team building, and dental technology. You're able to find Gina on: yapiapp.com and follow her on social media @yapi_app. ————————————————— Sponsor Message from YAPI No one said running a dental practice would be easy. Providing a VIP patient experience, keeping a full schedule, standing out in a saturated market, all while managing your staff can become overwhelming for even an experienced practice owner. YAPI dental software is designed to keep your practice profitable and running smoothly to make both your patients AND staff happy, automatically. How? YAPI integrates with your existing software to take care of the busywork like text and email appointment reminders but also keeps your hygiene chairs full by automating recall reminders for returning patients with an easy 'book now' link. New patients searching online for a dentist in the area can book their first visit with your customizable online scheduling rules from your website or on your social listings like Facebook, Yelp, or Google my Business. Patients expect convenience, online registration forms and digital consent forms and treatment plans are a must-have for a modern dental office and also made possible by YAPI. It all automatically syncs to your systems like Dentrix, Open Dental, or Eaglesoft in seconds. The newest feature, YAPI Pay lets you go fully paperless now even when it comes to billing, it can be taken care of in seconds with text to pay. Built with a busy practice in mind, YAPI reduces the need for multiple subscription services, so you can use one easy app with no contracts. It even lets you send intra-office chat messages in real-time and can notify you on your phone as well when your patient is ready to be seen. Listeners of this episode have an exclusive offer to try YAPI and get 2 months of free service. When you book a demo at yapiapp.com, you'll be asked "how did you hear about YAPI?" simply choose the option for Podcast to be eligible. ————————————————— Our hosts encourage you to leave them a review! LET'S GO! Find more of our episodes at https://www.toothordare.ca/ Follow us on Instagram! Podcast IG: @toothordare.podcast Irene: @toothlife.irene Katrina: @thedentalwinegenist
In this episode we speak to our favorite Yelp expert Jessica Carlin as she discusses the intricacies of customizing your business message on Yelp. The do's, the don'ts and everything in between.
A new website that rates businesses on their inclusiveness -- or lack of it -- is now in full operation in an effort to build data-driven economic incentives that push businesses toward understanding what it takes to be welcoming to all customers. Inclusive Journeys was started by two Colorado women who identify as Black, who wanted to create a consumer guide to businesses that are safe to all races, sexualities, disabilities and genders -- a sort of modern-day Green Book. Tatiana Flowers reported on this Yelp-like review site. Tatiana's interviewed by Sun staffer Tamara Chuang. See omnystudio.com/listener for privacy information.
In a world of sensory overload and stressful situations coming at us on a daily basis people have become normalized to life's challenges. It is rationalized all the time by seemingly everyone that... life is hard. All of the people we look up to all have shared harrowing journeys of personal struggles, defeats and comebacks which give people hope. For many of us it gives us the power to move forward seeking to achieve our dreams. There has been a noticeable increase of people actively looking for ways to naturally unwind at the end of their days. They have been seeking herbal therapies, remedies for stress and therapy. Meditation apps, magazines making their entire magazines about healthy recipes, wellness apps and websites as well as virtual doctor appointments have all thrived during the past years. There is a desire and a need for psychoactive therapies to help treat a range of ailments. Some types of alternative therapy have been well-researched by scientists, so doctors may recommend them to patients. Examples of more understood and accepted practices include yoga, meditation, and acupuncture. But people appear to be on quests to go deeper and discover more than the normilized forms of recoveries. Burning Man helps people bond and rekindle with their sense of self, yoga retreats help people reconnect with their souls, Vipassana meditation helps people get away from the business of everyday. Medical Medium or Dr. Robert Morse helps us learn to heal our bodies from within by guiding us through eating fruits, plants and herbs while Tony Robbins seminars helps us rekindle our inner spark. Transcendental Meditation helps us reconnect with our inner voices and Wim Hof breathing training helps strengthen our body's natural immunity. All of these above mentioned have one thing in common… healing. A term you may not be as familiar with is Psychedelic Therapy. What is it and is it the mental therapy of the future? Jemie Sae Koo is the CEO of Psychable and she believes it is. Psychable bridges together telehealth therapy with ketamine, which helps connect clients to its nationwide network of therapists, prescribers and informative content together to help keep consumers who are looking for alternative therapies safe. Please join Setorii Pond for this eye-opening episode of Leaders & GameChangers as she uncovers what may be a new way to help us all.
Do you remember when you first started in this industry? Do you remember the excitement and the optimism. Back then we believed that anything was possible. What if we never lost that? What could we have achieved? Today we talk to Brittney Valles. A restaurateur that carving her own path in this industry and, along the way, showing us what's possible when you pair talent and hard work with a brilliant mind and endless optimism. TIME-STAMPED SHOW NOTES [2:07] Unconventional mentorship in an unconventional industry [4:43] The benefits of delegation [8:45] Getting it right: Creating consistency in inconsistency [11:15] Creating a brand: The value in saying yes [12:20] Lessons in partnership: It's a marriage. [15:10] Pretending to be humble: You'll never get there if you don't put yourself out there [17:52] Gogo's Tacos: Building a brand that stands for something better [21:20] Being mission-driven: Intention is everything [22:22] Pushing back: Defending the cost of doing business well [26:09] Sticking to your guns: Not everyone is your customer [29:09] Using influence for the greatest good [30:05] The power of winging it For more on Gogo's Tacos and her foundation visit https://www.gogostacos.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
What up my fellow CryptoBros? How's it hangin'? Allow me to introduce the HOTTEST NFTS since whatever the last ones were. Introducing: Whale Farts. That's right, you can own your own individual, special recording of a geniune whale fart for just whatever $10,000 USD is. That's right, own your own piece of non-erotic animal flatulence before anyone else gets in to it. Simply email your cryptobits to GetRichQuickPumpAndDumpScheme@computech.serve in the next 24 hours to get yours!- People Who Think Magic Exists- Chact Feckers- Tornadoes- "Professionals"Don't you wish you could just take your boss, who ruined his electric car by pouring gasoline into the charging socket, back in time to his sweet little old fifth grade teacher? She smiles as she sees him all grown up ,remembers his name even. Little Bobby McDonald, all grown up, and the boss of a company, how about that. But then you break it to her that he left a bad Yelp review for a restaurant that was out of Diet Coke, and he berated them because he couldn't understand how Coca Cola ran out soda. Then under further asking he revealed that he thought soda machines had soda pumped into them from pipes that ran directly back to the factory? Don't you want to see the disappointment on her face?People have biases. People program machines. Therefore, machines have biases. You don't think Nathan Bedford Forrest wouldn't program a robot to vaporize non-Marshmallow-Americans on sight if he could? When the US starts making our bombing drones autonomous, flying around the middle east, you don't think the people will start wearing whiteface? So-called "chact feckers" are also biased because the people inputting the facts are biased toward sources, and these sources are also biased, no matter what they say. They should be renamed "Correct Groupthink Checkers".Tornadoes blow. They suck. But they're a natural phenomena. They've been around as long as winds have. And we live in a country where more than 50% of us get them all the time. Yet, one comes along and wipes out a street and the press treats it like an act of terror. People die and lose their houses, yeah, but what else was going to happen? There was no avoiding it. You can't move the street, we can't control the tornado. Build them a new house then leave them alone. We don't need "Five Years Later" TV specials. We need to figure out how to shoot tornadoes down with rockets.Ahh so-called "professionals". Those that have the title walk around as if it was given to them in a ceremony by a queen. Instead, it's usually a self-imposed title given to those who have done a job for years and have stopped caring, or those excited young people who now have a career and want to hold it over your head. And wouldn't you know it, these people are exactly the kind to act like little children, making petulant remarks behind your back if not in front of your face, because they know you can't do anything about it. Next time some jackass describes themselves to you as a "professional", I give you permission to give them a very "professional" Glasgow kiss.All this and more on this week's episode! Don't forget to join us on DISCORD, support us on PATREON or by BUYING A SHIRT.
In Hour 1, Chris mocks the Wuhan Wet Market and wonders what their Yelp reviews must be like, also he talks about how democrats hate facts and numbers, and plays some audio on inflation. For more coverage on the issues that matter to you download the WMAL app, visit WMAL.com or tune in live on WMAL-FM 105.9 from 5:00am-9:00am Monday-Friday. To join the conversation, check us out on twitter @WMAL and @ChrisPlanteShow See omnystudio.com/listener for privacy information.
"That's right Santa, get that beard nice & tight!" The Queens go head-to-head in a Holiday-themed 1 Star VERSUS 5 Star showdown! This Special Edition Versus Episode features Yelp reviews for Macy's Santaland! The famous Christmas tradition of visiting with the man himself... inside a department store... can arguably be traced back to Macy's and the Queens get into it! Trey's flame burns bright and he needs the Days to stop. Chelsey is Scrooge McDuck in a sea of junk, and the Queens are ready for FiestaMaiden and HammondCheeseSandWitch to go head-to-head. https://reviewthatreview.us1.list-manage.com/subscribe/post?u=f8634011bef332e917e868253&id=a65c8f7884 (Click Here) to Join the Queendom Mailing List! (04:45) Lodge a Complaint! (15:21) Santaland 5 Star Review (30:26) Exclusive Offer (32:46) Meryl-Go-Round (38:40) Santaland 5 Star Review (53:22) My Royal Highness (57:14) Royal Review (59:09) Royal Court https://www.patreon.com/reviewthatreview (Click Here to Join our Patreon) Royal Court for Bonus content and Member's Only After-Show Podcast featuring additional reviews, deeper dives, salacious stories, and more. Use our coupon code REVIEWQUEEN at https://www.shesbirdie.com/?rfsn=6249656.5f81a4 (shesbirdie.com) Use our coupon code QUEEN at superchewer.com ***** Leave us a voicemail at 1-850-REVIEW-0 WATCH CLIPS onhttps://www.youtube.com/channel/UCfhCAcirZKQb9E2NxI5BiJg ( YouTube)! Visit our website for more:http://www.reviewthatreview.com/ ( www.ReviewThatReview.com) @TheReviewQueens | @ChelseyBD | @TreyGerrald --- Review That Review is an independent podcast. Executive Produced by Trey Gerrald and Chelsey Donn with editing and sound design by Trey Gerrald. Cover art designed by LogoVora, voiceover talents by Eva Kaminsky, and our theme song was written by Joe Kinosian and sung by Natalie Weiss. Support this podcast
What's the best event you've ever been to? What made it special? What do you remember most vividly about the experience? One of my favorites is Tales of the Cocktail in New Orleans, an event as dynamic as the city it was born in. Today we chat with Eileen Wayner, the CEO of the foundation to talk about what it takes to create an event that is as educational as it is entertaining for the last 20 years. TIME STAMPED SHOW NOTES [2:18] For the industry, by the industry: determining what's important. [5:42] The evolution of an event: delivering the world's best cocktail conference [10:15] Connecting through the rich and robust spirit of New Orleans [13:15] What makes a great event: inspiring attendance [18:38] Luring people back to bartending as a career [20:25] The work we need to do as an industry [21:22] Looking to the future: what's coming next for Tales of the Cocktail [23:44] We all thrive when we all thrive: Exploring values and responsibility [26:55] Why Hospitality is the best industry in the world That's Eileen Wayner. For more on Tales of the Cocktail visit https://talesofthecocktail.org FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
How do we communicate with our customers when they're not in our restaurant? Email has been the staple for decades but in a world where everyone is using their smartphone for everything, shouldn't we explore our other options? Today we chat with Mike Yan, founder of Manychat, a chatbot platform that gives us the ability to effortlessly connect with our guest via text, instagram, facebook and much more. Together we unpack the different ways this new tech enables us to engage and delight our guests. TIME-STAMPED SHOW NOTES [2:10] Leapfrogging email: the origin story of ManyChat [5:30] Success with Facebook Messenger [7:24] The merits of chat marketing: a world of effortless possibility on autopilot [15:20] How to get an 80% open rate on your marketing efforts [19:24] How to run a contest to drive engagement through the roof [22:32] Data collection might be the new CRM [25:05] It's simple: get on board early or wait until you've lost the race. That's Mike Yan. For more on Manychat go to https://manychat.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls
Nick, Pat and Dylan are back to talk pizza, screaming, Yelp reviews, DMs, poorly designed cakes, fantastic producing, Tayshia's tears, Clayton having sex with everyone on his show, Jamie wearing people's skin and even more of ABC's The Bachelorette. Check out our full coverage Bachelor in Paradise coverage and more on Patreon - Patreon.com/AnotherPodcastNetwork Go to https://manscaped.com and use promo code BACHELOR for 20% off plus free shipping! Video of this episode: https://www.youtube.com/c/AnotherBachelorPodcast Merch: AnotherMerchStore.com
I'm sure everyone ascribes to the philosophy of being the change you want to see in the world, but what does that look like in practical application? As hospitality professional, we have a unique opportunity to shape our neighborhoods by influencing what they consume and how they consume it. André Hueston Mack is doing exactly that. Never in my life have I seen someone invest so much of themselves into their community and today we talk about the risks and rewards associated on betting on your neighbors to create a better neighborhood. TIME STAMPED SHOW NOTES [2:20] Learning the standards of self-expression [5:00] Leaving Thomas Keller: Where uncertainty meets determination [7:09] The slow burn of getting rich: "It was hard, but it was mine". [9:22] Making the wine was the easy part [11:02] Knowing who to impress: the key to success in salesmanship [13:28] Running toward discomfort: Understanding your own strengths [14:04] Pushing boundaries: Priorities, time management, and opportunity [16:06] How hard could it be?: Scaling an empire outside your front door [20:56] Ensuring a profitable ecosystem: The demerits of peaking early [22:53] It's all about the neighborhood: Keeping it personal [24:35] Preparing for the moment you're in the way [26:10] What Albert Einstein, distillation, and For Dummies books have in common [29:00] Choosing from a thousand options [30:10] Everything you ever wanted is on the other side of your fear. FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls