Longitude

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode of FT Longitude's Thought Leadership Insights podcast, Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas, talks about best practice in managing and establishing a successful thought leadership programme. Rob […] The post PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas appeared first on FT Longitude.

Thought Leadership Insights, Episode 8 Best practice in managing and establishing a successful thought leadership programme In the eighth episode of Longitude’s Thought Leadership Insights podcast, Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas, talks about best practice in managing and establishing a successful thought leadership programme. Rob shares […] The post PODCAST: Interview with Rob Coveney, Head of Brand and Internal Communications, DNV GL – Oil & Gas appeared first on Longitude.

Thought Leadership Insights, Episode 7 Interview with Peter Richards, VP of Marketing & Communications, Energy, Lloyd's Register Peter Richards has been an advocate for the use of thought leadership within B2B organisations for over 15 years. Positioned in senior marketing roles at leading brands such as BT, CPA Global and most recently at the global […] The post PODCAST: Peter Richards on managing and establishing a successful thought leadership programme appeared first on FT Longitude.

Thought Leadership Insights, Episode 7 Interview with Peter Richards, VP of Marketing & Communications, Energy, Lloyd’s Register Peter Richards has been an advocate for the use of thought leadership within B2B organisations for over 15 years. Positioned in senior marketing roles at leading brands such as BT, CPA Global and most recently at the global […] The post PODCAST: Peter Richards on managing and establishing a successful thought leadership programme appeared first on Longitude.

Thought Leadership Insights, Episode 6 In the sixth episode of Thought Leadership Insights, FT Longitude's co-founder and CEO Rob Mitchell shares his thoughts on what makes successful thought leadership campaigns as well as discussing how thought leadership fits in with content marketing. We also explore FT Longitude's latest thinking on measuring the effectiveness of thought […] The post PODCAST: Rob Mitchell on successful thought leadership campaigns appeared first on FT Longitude.

Thought Leadership Insights, Episode 6 In the sixth episode of Thought Leadership Insights, Longitude’s co-founder and CEO Rob Mitchell shares his thoughts on what makes successful thought leadership campaigns as well as discussing how thought leadership fits in with content marketing. We also explore Longitude’s latest thinking on measuring the effectiveness of thought leadership campaigns, […] The post PODCAST: Rob Mitchell on successful thought leadership campaigns appeared first on Longitude.

Thought Leadership Insights, Episode 5 In the fifth episode of Thought Leadership Insights, we speak to Parker Ward, Global Head of Digital and Content at Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services.  In this inspiring and engaging interview, Parker talks about his role as maestro of all things digital […] The post PODCAST: Parker Ward on content and thought leadership appeared first on FT Longitude.

Thought Leadership Insights, Episode 5 In the fifth episode of Thought Leadership Insights, we speak to Parker Ward, Global Head of Digital and Content at Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services.  In this inspiring and engaging interview, Parker talks about his role as maestro of all things digital […] The post PODCAST: Parker Ward on content and thought leadership appeared first on Longitude.

Thought Leadership Insights, Episode 4 In FT Longitude's fourth episode of Thought Leadership Insights, we speak with former FT Longitude Chairman and PR maven Alastair Gornall about the importance of building brand reputation. Alastair shares his views on the current key trends in B2B marketing and communications, together with how companies should be using thought leadership and […] The post PODCAST: Alastair Gornall on building brand reputation appeared first on FT Longitude.

Thought Leadership Insights, Episode 4 In Longitude’s fourth episode of Thought Leadership Insights, we speak with former Longitude Chairman and PR maven Alastair Gornall about the importance of building brand reputation. Alastair shares his views on the current key trends in B2B marketing and communications, together with how companies should be using thought leadership and creative content […] The post PODCAST: Alastair Gornall on building brand reputation appeared first on Longitude.

Thought Leadership Insights, Episode 3 In this third episode of Thought Leadership Insights, we speak to Alison Tattersall, Corporate Marketing Director at Barclays Bank, about the crucial role thought leadership plays in their overall marketing strategy. From digital-first and custom content, to smart activation strategies and essential metrics for tracking ROI, this rare glimpse into […] The post PODCAST: Alison Tattersall on thought leadership and marketing strategy appeared first on FT Longitude.

Thought Leadership Insights, Episode 3 In this third episode of Thought Leadership Insights, we speak to Alison Tattersall, Corporate Marketing Director at Barclays Bank, about the crucial role thought leadership plays in their overall marketing strategy. From digital-first and custom content, to smart activation strategies and essential metrics for tracking ROI, this rare glimpse into […] The post PODCAST: Alison Tattersall on thought leadership and marketing strategy appeared first on Longitude.

Thought Leadership Insights, Episode 2 In this second episode of Thought Leadership Insights, FT Longitude's co-founder James Watson reveals the key findings of the firm's recent thought leadership research programme: The Power of Thought Leadership, exploring the major changes taking place in B2B and content marketing today. James talks about the crucial – and growing – role […] The post PODCAST: James Watson on the power of thought leadership appeared first on FT Longitude.

Thought Leadership Insights, Episode 2 In this second episode of Thought Leadership Insights, Longitude’s co-founder James Watson reveals the key findings of the firm’s recent thought leadership research programme: The Power of Thought Leadership, exploring the major changes taking place in B2B and content marketing today. James talks about the crucial – and growing – role of […] The post PODCAST: James Watson on the power of thought leadership appeared first on Longitude.

Thought Leadership Insights, Episode 1 In this first episode of Thought Leadership Insights, FT Longitude Research co-founders Rob Mitchell and James Watson, together with managing director Gareth Lofthouse, share the firm's thought leadership predictions for the year ahead. They highlight six key trends from the company's recently published 12 Predictions for 2017 that will impact the evolution of […] The post PODCAST: Thought leadership trends and predictions 2017 appeared first on FT Longitude.

Thought Leadership Insights, Episode 1 In this first episode of Thought Leadership Insights, Longitude Research co-founders Rob Mitchell and James Watson, together with managing director Gareth Lofthouse, share the firm’s thought leadership predictions for the year ahead. They highlight six key trends from the company’s recently published 12 Predictions for 2017 that will impact the evolution of thought […] The post PODCAST: Thought leadership trends and predictions 2017 appeared first on Longitude.