Podcasts about brandreputation

Maintaining Consistent Customer Service Standards Across Every Location  Shep interviews Ray Titus, CEO of United Franchise Group (UFG). They discuss embracing change, balancing creativity and standards, and maintaining consistency across over 1,800 franchises in over 80 countries.  This episode of Amazing Business Radio with Shep Hyken answers the following questions and more:    How can businesses maintain consistent customer service across different industries?  How does staff training influence customer satisfaction?  How does community involvement enhance customer loyalty?  Can one employee's actions shape the reputation of an entire franchise network?  How does embracing technological change improve customer experience?  Top Takeaways:    Different types of businesses may require different standards when it comes to their products and procedures. However, customer experience standards like being easy to do business with and maintaining excellent customer communication can be applied to any industry.   Delivering a consistent level of service helps customers know what to expect, no matter which location or brand they visit. It's this consistency that builds trust and a strong reputation over time.  Every business and leader must be receptive to change, whether it is new technology, rising customer expectations, or new regulations. Companies need to keep learning and adapting to thrive.  Every employee, from new hires to experienced managers, represents the entire brand and all its locations the second they interact with a customer. Every person in the company must be trained and equipped to be the "CEO of the Moment" because a single moment can make or break the brand's reputation.   Becoming involved in the local community allows brands to stand out and build loyalty. This could mean supporting Little League teams, participating in school events, or helping with local charities. Customers appreciate it when brands support the causes that they care about. When a brand becomes "the most popular person in town," people will go out of their way to support it.  Training isn't something you did. It's something you do continuously and consistently. It isn't just about teaching people how to do their jobs. It's about sharing company values, customer service best practices, and keeping up to date with the standards for each type of business.  Examine every touchpoint in a customer's journey and try to make it the best in the world. Businesses can set themselves apart by making little improvements in each interaction that add up to an unforgettable experience for customers.  Plus, Shep and Ray talk about Will Guidara's concept of "unreasonable hospitality" that can be applied to all businesses, in every industry. Tune in!  Quote:   "Your employees must understand that what they say and do impacts others. When they interact with a customer, they represent not just themselves but the entire organization's reputation."  About:    Ray Titus is the CEO of United Franchise Group (UFG), a global leader in franchising. UFG and its affiliated brands currently have a presence in over 80 countries, with a network of over 1,800 franchise locations worldwide.      Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and host of Amazing Business Radio.  Learn more about your ad choices. Visit megaphone.fm/adchoices

How powerful is it to leverage platforms to vet potential business partners in freight? Let's hear it from Robert Light of CarrierSource in this episode!   Here's What to Learn From This Episode: Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry. Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers and carriers to stand out. Moderation and Authenticity Assurance: CarrierSource's review system mandates proof of business relationships for publishing reviews, allowing substantiated negative feedback. This balanced approach enhances credibility, vital for combating fraudulent or biased reviews.   About Robert Light Rob Light is the CEO and Co-founder of CarrierSource, the leading carrier review website where carriers and brokers build a fair reputation with customer reviews, and connect with their ideal shipper prospects. Over the last four years, Rob has led CarrierSource as the team has gathered 70,000+ reviews of carriers and brokers, and helped attract an audience of over 400,000 monthly visitors. CarrierSource is the only industry specific intent data platform that helps transportation providers hone in on their ideal customer persona, and target them when they are in the market for new logistics partners. Prior to starting CarrierSource, Rob was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space.   Connect with Robert Email: rob@carriersource.io  Website: https://www.carriersource.io/   

The power of creating the reputation you want to have.Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn't happen by accident. “You can either form and create it, or you can let people define it for you.”A teacher, content creator, speaker, and author of Unforgettable Presence: Get Seen, Gain Influence and Catapult Your Career, Lee helps people improve their communication presence and define their personal and professional brands. “Your brand is essentially your reputation,” she says. And while she acknowledges that “it can feel intimidating” to actively steer how we're perceived, her EPIC framework helps navigate this challenge by examining our Experiences, Personality, Identity, and Community.In this episode of Think Fast, Talk Smart, Lee and host Matt Abrahams explore strategies for showing up memorably in both virtual and in-person settings. From crafting "unique and powerful introductions" to honing your online presence, Lee's practical advice shows how to communicate your brand in today's digital workplace.Episode Reference Links:Lorraine K. LeeLorraine's Book:  Unforgettable Presence Ep.6 Quick Thinks: Communicating and Leading VirtuallyEp.7 Quick Thinks: Use This Framework to Speak up in Virtual Meetings  Ep.31 Quick Thinks: How to Shine Online and Excel at Virtual Communication Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:53) - Tips for Virtual Presence (03:51) - Public Speaking Insights (06:36) - The Importance of Mentors & Sponsors (07:51) - Personal Branding on Social Media (10:26) - EPIC Career Brand Framework (12:51) - Unique & Powerful Introductions (15:06) - Conversational Threading (16:15) - Avoiding Resting Business Face (18:07) - The Final Three Question (22:08) - Conclusion  ********This Episode is brought to you by Strawberry.me. Get $50 off coaching today at Strawberry.me/smartBecome a Faster Smarter Supporter by joining TFTS Premium.  

"It takes 20 years to build a reputation and one tweet to destroy it." Aaron Blank joins us to discuss the crucial importance of crisis communications and the proactive measures businesses should take to prepare for potential crises. Aaron explains how companies can effectively manage their reputations when unexpected situations arise, emphasizing that having a solid crisis plan is not just a good idea—it's essential. He talks about the value of transparency and responsiveness during a crisis, urging leaders to avoid the dreaded "no comment" response, which can harm relationships and reputations. He highlights the need for thorough planning, scenario mapping, and ongoing communication with stakeholders in a crisis situation. Ultimately, he stresses that investing time and resources into crisis management can safeguard a company's reputation, making it a vital part of any business strategy.Key Takeaways Public relations professionals emphasize the need for crisis communication planning well before a crisis occurs, as it is crucial for effective management. Crisis communications require understanding the landscape, including local and global events that could impact a business and its stakeholders. Companies should prepare for crises by maintaining a responsive communication strategy and avoiding the use of 'no comment' as a response. Establishing a crisis management communications team and defining roles is essential for efficient crisis response and recovery processes. The importance of internal communications during a crisis cannot be overstated; keeping the in-house team informed is vital for cohesive management. Crisis preparedness involves scenario planning, message development, and regular training to ensure teams are ready to act swiftly when needed. About the Guest Aaron Blank is President and CEO of Fearey. He leads the firm's crisis and issues management work, ensuring the team has the resources and expertise to navigate complex challenges. With more than 23 years of experience, Aaron has managed high-stakes situations across the U.S., from reputational crises following crane accidents and workplace safety issues to data breaches, M&A transactions, and food recalls. He has advised CEOs, government leaders, police chiefs, and mayors during critical moments, including officer-involved shootings and legal disputes affecting both private and public sectors. About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our co-host and executive producer is Adrian McIntyre with Speed of Story, a B2B communications firm in Phoenix....

This educational podcast by Ryan Bowles and Lauryn Tadda takes a deep dive into the cancel culture and how it has affected big brands and famous celebrities. We also talk about PR professionals' roles in this situation and best practices to follow. Length: 10 minutes, 56 seconds 0:34 Intro 1:34 The comeback of Nick Gunn and the beginning of cancel culture 2:16 Kendall Jenner's controversial Pepsi Commercial and how they answered 3:16 Strategies PR pros use in crisis management 3:50 Nike's Decision on taking a stance 4:16 Importance of Transparency 4:37 Social Media's role in Cancel Culture 5:44 Ethics in Cancel Culture and PR 6:22 Brand Reputation vs. Moral Responsibility 8:22 Influencers and Cancel Culture 9:00 Can you come back from being cancelled? 10:15 Outro

Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of CaliCube and digital brand intelligence expert, we discover why your digital footprint matters more than ever in the age of AI.Jason reveals his unconventional path from street musician to cartoon creator to digital marketing authority, showing how he's consistently seized and created opportunities throughout his career. But the most valuable insights come when he explains the fundamental shift happening in how people research businesses and individuals online. As Jason puts it, "Your brand is not what people say about you when you're not in the room—it's what Google and ChatGPT say about you when you're not in the room."Through practical examples and memorable analogies, we learn how to build what Jason calls an "entity home"—a central hub for your digital brand that helps machines understand exactly who you are and why you matter. This hub-and-spoke model creates a cohesive digital ecosystem that works across all AI platforms, allowing you to control your brand narrative regardless of which technology dominates the landscape.The stakes couldn't be higher. With conversion rates from AI recommendations potentially 100 times higher than traditional search results, mastering your digital brand isn't just about reputation—it's about business survival. Jason demonstrates how even small businesses can compete with industry giants by optimizing for the right audience and leveraging AI's increasing influence on buying decisions.Ready to take control of your digital brand? Listen now to discover practical steps for managing how search engines and AI platforms represent you when you're not in the room. Your future opportunities may depend on it.How to connect with Jason?Website: https://kalicube.com/Podcast: https://fastlanefounders.com/YouTube: https://www.youtube.com/@KalicubeFacebook: https://www.facebook.com/kalicubeLinkedin: https://www.linkedin.com/in/jasonmbarnard/Twitter: https://x.com/TeamKalicube Support the show

As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands to have a voice, and how can this change redefine connection and accessibility? In this episode of The Trending Communicator, host Dan Nestle sits down with the dynamic duo behind Pragmatic Digital, a strategic marketing agency at the forefront of leveraging cutting-edge technology for tangible business results. Susan and Scot Westwater, authors of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, share their journey from traditional marketing to becoming trailblazers in the world of voice and conversational AI. This episode offers a comprehensive look at the conversational AI ecosystem, from voice assistants like Alexa and Google Assistant to the integration of voice capabilities in mobile apps and customer service platforms. The Westwaters provide invaluable insights on how businesses can harness these technologies to enhance brand experiences, streamline operations, and create more meaningful customer interactions. They educate Dan on some of the finer points of conversational AI and discuss its impact on marketing and communications, offering strategies for implementing voice technology in various business contexts. The conversation highlights the importance of intentional design in creating effective voice experiences, balancing automation with human oversight in AI-driven customer interactions, and the future of agentic AI and its potential applications in business. Whether you're a seasoned marketer, a communications professional, or a business owner looking to stay ahead of the curve, this episode provides actionable advice on integrating conversational AI into your strategy. Susan and Scot's expertise demystifies complex concepts, making them accessible and applicable to businesses of all sizes. Don't miss this opportunity to learn from two of the industry's leading voices on how to leverage conversational AI to drive customer engagement and propel your business forward in the digital age. Listen in and hear about...  Embracing conversational AI as a powerful tool for customer engagement How voice technology democratizes information access and distribution Crafting brand personalities for AI-driven interactions with customers Balancing human oversight with AI automation in business processes Leveraging voice assistants and chatbots across multiple communication channels Practical steps for integrating AI into existing marketing and PR strategies The future of agentic AI and its potential impact on business operations Notable Quotes On the Power of Voice in Communication: "Spoken word suddenly became this way of being able to transfer information in a much more democratic method. You didn't have to be able to read. There were opportunities to put things in language. It was starting to get back to the roots again of how information was kind of pulling down some of the gatekeeping." - Susan Westwater [08:04 → 08:35] On the Evolution of Brand Personality: "These were all really interesting, rich experiences that come into play, which is what really geeked me out. Now, Scott was a lot. I would say I was more of the heart and emotion of the possible. I would say Scott was much more of the rational nut to put to." - Susan Westwater [08:35 → 08:51] On the Accessibility of Conversational AI: "It reduces friction. It removes literacy out of the equation. You don't have to know how to use a computer. Literally, as long as you can ask a question, you can get some sort of response." - Scot Westwater [10:08 → 10:21] On the Versatility of Conversational AI: "Chatbots are part of conversational, voice assistants are part of it. Voice Mode and ChatGPT, they're all different flavors of it. You're physically using your voice to ask a question and getting some sort of response from a system." - Scot Westwater [10:34 → 10:49] On the Importance of Intentionality in AI Voice: "We have to be intentional then, by the way, about who it is we want our audiences to speak with. And that can work from a B2B perspective just as much as it can work from an external customer engagement perspective." - Susan Westwater [17:02 → 17:17] On the Practicality of AI in Business: "In practical business you probably don't, you probably don't need AGI, quite frankly. A lot of what we're talking about is automating basic business processes, whether you're using AI or other tools." - Scot Westwater [1:01:22 → 1:01:37] On Getting Started with AI: "Do what you did and just get started now, whether it's learning or experimenting or use case identification, like, just start. There is so much fear out there. There's so much, quite frankly, misinformation related to AI and it's just a matter of getting in there, getting comfortable, getting those quick wins, seeing how it can actually help your process." - Scot Westwater [1:05:28 → 1:05:52] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Susan and Scot Westwater Susan Westwater | LinkedIn Scot Westwater | Linkedin Pragmatic Digital | Website Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement | Amazon Timestamped key moments from this episode (as generated by Fireflies.ai)

Send Everyday AI and Jordan a text messageYour data is your moat. Everyone's got AI now. Find out how reliable data can make your competitive edge happen. Barr Moses, Co-Founder and CEO of Monte Carlo, joins us to discuss.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Barr questions on AI and dataUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. the Importance of Data2. Challenges and Opportunities in Leveraging Data3. Adoption of Data Practices4. Data Use Case Examples5.Generative AI, LLMs, and Data IntegrationTimestamps:00:00 Empower AI proficiency with daily insights.06:02 Data observability ensures reliability and issue resolution.07:15 Understanding data's importance is crucial for businesses.13:07 Personalized AI relies on unique enterprise data.15:20 Large enterprises struggle with data consistency, smaller teams advantage.19:42 Generative AI analyzes sports data for insights.22:56 Personalized financial products using reliable data.23:56 Credit Karma Intune boosts external and internal productivity.28:02 Peak data reached; synthetic data becomes crucial.30:36 Recap available on your everydayai.com.Keywords:Generative AI, Data Usage, Data Accuracy, High-Quality Data, AI Implementation, Brand Reputation, Small Business Data Management, Data Systems, Trusting Data Sources, Everyday AI Podcast, Microsoft Partnership, Barr Moses, Monte Carlo, Data Downtime, Data Issues, Data Products, Data Observability, Data Adoption Forecast, Smaller Team Advantages, Microsoft WorkLab Podcast, Data Quality Monitor Recommendations, AI and Data Integration, Personalized Financial Products, Coding Assistants, AI for Compliance Reporting, Large Language Models, Synthetic Data, Real-World Data, Data Governance, Data Quality Management. Ready for ROI on GenAI? Go to youreverydayai.com/partner

That Solo Life, Episode 289: The New Challenges in Managing Brand Reputation Summary This episode of "That Solo Life" podcast explores the challenges PR professionals manage when brands are faced with crises, particularly serious situations like allegations of child abuse. The hosts, Karen Swim, APR and Michelle Kane discuss the importance of building trust with audiences, maintaining authenticity and integrity, and providing nuanced responses rather than knee-jerk reactions. They emphasize the need for civility, context, and an understanding that not every mistake or misstep warrants an extreme public backlash. The hosts also acknowledge the difficulty of navigating these issues as PR professionals who are also impacted by the toxicity and chaos in the broader society. In This Episode   Karen Swim, APR and Michelle Kane discuss the modern complexities of reputation management and proactive crisis management in Episode 289 of That Solo Life. The internet has created a tinderbox that can quickly ignite a spark of discord into a firestorm of crisis.  Today's  discussion kicks off with a real-life example of a local business facing severe allegations of child abuse linked to previous ownership. Michelle and Karen explore the challenges that new ownership faces as they attempt to distance themselves from the past while managing public perception. They emphasize the importance of effective messaging and the need for PR professionals to guide brands through these turbulent waters. Karen highlights the broader context of how society has shifted towards a more polarized viewpoint, where nuance and reasoned thinking seem to be in short supply. The hosts discuss the tendency for public opinion to swing dramatically, often overlooking the complexities of individual situations. They stress the importance of context in evaluating a brand's response to crises, noting that not every misstep warrants immediate condemnation. As the conversation unfolds, Karen  and Michelle reflect on the pressures brands face in the digital age, where the loudest voices often drown out the majority who may hold more moderate views. They point out that while brands must be authentic and true to their values, they also need to build trust with their audiences over time. This trust becomes crucial when navigating crises, as it can help mitigate backlash and foster understanding. The episode also touches on the rapid spread of misinformation and the consequences it can have on brand reputation. The hosts share a recent example involving a soda company that faced backlash over a marketing campaign, illustrating how quickly narratives can spiral out of control without proper context. In closing, Karen and Michelle encourage PR professionals to remain steadfast in their values and to continue making ethical decisions, even amidst chaos. They express hope for a return to civility and nuance in public discourse, emphasizing that by doing the right thing, we can collectively contribute to a more informed and understanding society. Listeners are invited to share their thoughts and experiences, and the hosts encourage feedback on topics they would like to see covered in future episodes. As always, they thank their audience for tuning in and remind them to check out the resources available at SoloPRPro.com. Resources: What I Learned from The Chaos Machine - Fran Stephenson, APR If You Run From AI, It Will Find You — Here's Why Traditional Reputation Strategies No Longer Work - Entrepreneur Episode Timestamps 00:00:00 - Introduction to That Solo Life Welcome to the podcast for PR pros and marketers who work for themselves. 00:00:30 - Celebrating Love and Black History Month Discussion on the significance of February as a month of love and Black History Month. 00:01:00 - Navigating PR Nightmares Exploring how brands can handle serious allegations and public relations crises. 00:02:30 - The Weight of Brand Reputation Understanding how public opinion can impact brands, especially in severe situations. 00:04:00 - The Challenge of Nuanced Thinking Discussing the loss of reason and nuance in public discourse and its effects on brands. 00:06:00 - The Extremes of Public Opinion How the loudest voices often overshadow the majority who are more moderate. 00:08:00 - The Importance of Context Emphasizing the need for context in evaluating situations and brand responses. 00:10:00 - Building Trust Through Authenticity The significance of making deposits of trust with audiences over time. 00:11:30 - The Role of Ethics in Crisis Management How ethical behavior and integrity can help brands navigate crises effectively. 00:13:00 - The Impact of Misinformation Examining how misinformation spreads quickly and affects brand perception. 00:15:00 - The Human Element in PR Acknowledging the challenges PR professionals face in a chaotic environment. 00:17:00 - The Call for Civility and Nuance A hopeful message about the potential for change in public discourse. 00:18:00 - Conclusion and Call to Action Encouragement to share the podcast and engage with the community. Enjoyed the episode?  Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally! 

small and medium-sized enterprises are among the most trusted institutions in America, w/ 21% of respondents trusting them to tell the truth. Four times the trust level for big corporations. Shahar Silverat, Media Post, explains, Personal engagement defines the trust gap between small businesses and large corporations because small businesses generally operate w/ smaller footprints and more localized presences. They more directly understand their customer's values. People trust a company when the humans behind it are identifiable and relatable.

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Phillipa Channer, and in this episode, we're wrapping up our January series on measuring success. We'll explore ways to assess success beyond financial metrics, including customer satisfaction, brand reputation, employee engagement, and personal fulfillment. Success isn't just about revenue and profit. This episode highlights how to measure non-financial metrics that are crucial for the long-term health and sustainability of your business. We discuss: Customer Satisfaction: Building loyalty through surveys, feedback, and repeat purchases. Brand Reputation: Monitoring online reviews and public perception. Employee Engagement: Ensuring your team or contractors feel valued and productive. Personal Fulfillment: Aligning your work with your values to avoid burnout and achieve balance. Special Announcements & Links: Free 30-Hour EmpowerHer Discovery Session: channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on marketing strategies, plans, and tips. Connect with us: LinkedIn: linkedin.com/company/channer-consulting-llc Facebook: facebook.com/channerconsulting Instagram: instagram.com/channerconsulting Email: info@channer-consulting.com Key Timestamps: (00:00) Welcome and Episode Intro (01:10) Why Non-Financial Metrics Matter (02:00) Measuring Customer Satisfaction and Loyalty (04:00) Understanding Brand Reputation (05:00) The Role of Employee Engagement (07:00) Emphasizing Personal Fulfillment (09:00) Final Thoughts and Call to Action Thanks for tuning in! Remember, success is more than numbers—it's about creating a business that aligns with your values and brings you personal and professional fulfillment. Book a one-on-one session to explore how EmpowerHer can support your 2025 goals, and until next time, keep shining!

How Comms Pros Can Counter Misinformation By Gini DietrichMisbelief: What Makes Rational People Believe Irrational ThingsInvisible Rulers: The People Who Turn Lies into RealityGini DietrichWayFair Conspiracy Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform.Stay connected with us:Follow us on LinkedIn!Follow our co-host Eileen Rochford on Linkedin!Follow our co-host Rob Johnson on Linkedin!

In this episode of Can You Hear Me?, co-hosts Eileen Rochford and Rob Johnson dive into "Navigating the Misinformation Highway," exploring how C-Suite leaders can safeguard their brand's reputation in a world where misinformation spreads faster than ever. Learn actionable strategies to stay ahead and protect your business from its harmful effects.Thank you for listening to "Can You Hear Me?". If you enjoyed our show, please consider subscribing and leaving a review on your favorite podcast platform. Stay connected with us: - Follow us on LinkedIn! - Follow our co-host Eileen Rochford on Linkedin! - Follow our co-host Rob Johnson on Linkedin!  

Send Everyday AI and Jordan a text messageYour data is your moat. Everyone's got AI now. Find out how reliable data can make your competitive edge happen. Barr Moses, Co-Founder and CEO of Monte Carlo, joins us to discuss. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan and Barr questions on AI and dataUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:1. the Importance of Data2. Challenges and Opportunities in Leveraging Data3. Adoption of Data Practices4. Data Use Case Examples5.Generative AI, LLMs, and Data IntegrationTimestamps:00:00 Empower AI proficiency with daily insights.06:02 Data observability ensures reliability and issue resolution.07:15 Understanding data's importance is crucial for businesses.13:07 Personalized AI relies on unique enterprise data.15:20 Large enterprises struggle with data consistency, smaller teams advantage.19:42 Generative AI analyzes sports data for insights.22:56 Personalized financial products using reliable data.23:56 Credit Karma Intune boosts external and internal productivity.28:02 Peak data reached; synthetic data becomes crucial.30:36 Recap available on your everydayai.com.Keywords:Generative AI, Data Usage, Data Accuracy, High-Quality Data, AI Implementation, Brand Reputation, Small Business Data Management, Data Systems, Trusting Data Sources, Everyday AI Podcast, Microsoft Partnership, Barr Moses, Monte Carlo, Data Downtime, Data Issues, Data Products, Data Observability, Data Adoption Forecast, Smaller Team Advantages, Microsoft WorkLab Podcast, Data Quality Monitor Recommendations, AI and Data Integration, Personalized Financial Products, Coding Assistants, AI for Compliance Reporting, Large Language Models, Synthetic Data, Real-World Data, Data Governance, Data Quality Management.

In this special recruiter-focused series, our hosts Kathleen Smith and Rachel Bozeman discuss lessons learned from our Security Cleared Jobs: Who's Hiring & How podcast guests.1:50 Being known can be a challenge for smaller and even mid-sized companies in a crowded security-cleared community.7:49 75% of job seekers research an organization's reputation before applying for a job. 8:12 A strong brand reduces hiring and retention costs by 50%.21:11 User your employee base to help promote your brand in the community. Find complete show notes at: https://clearedjobs.net/cleared-recruiting-challenges-build-brand-reputation-podcast/_ This show is brought to you by ClearedJobs.Net. Have feedback or questions for us? Email us at rriggins@clearedjobs.net. Sign up for our cleared job seeker newsletter. Create a cleared job seeker profile on ClearedJobs.Net. Engage with us on LinkedIn, Facebook, Instagram, X, or YouTube. _

Join hosts Dave and John in this insightful episode as they are joined by Gerald Leonard, CEO and founder of Turnberry Premiere, to discuss the financial benefits of investing in eco-friendly practices for businesses. Gerald shares success stories, practical advice for SMEs, and the importance of government policies in driving sustainability. Learn about the impact of sustainability on brand reputation, customer loyalty, and how businesses can start their journey towards a greener future. Don't miss Gerald's personal experiences and expert guidance on making sustainable investments profitable. 00:00 Introduction and Welcome 00:57 Guest Introduction: Gerald Leonard 01:26 Financial Benefits of Eco-Friendly Practices 03:29 Success Stories in Sustainability 05:47 Starting the Sustainability Journey for SMEs 09:24 Government Policies and Sustainability 12:57 Brand Reputation and Customer Loyalty 14:51 Common Misconceptions About Sustainability Costs 16:57 Final Takeaways and Conclusion

Forget the Branding BS and start embracing what truly sets you apart. In this episode of The Angry Designer Podcast, we're diving deep into the world of branding and personal authenticity with none other than Anneli Hansson. Known for her no-nonsense approach, Anneli sheds light on how brands and designers alike can cut through the corporate jargon and connect on a human level.Anneli takes us behind the scenes of her journey—from a small island in Sweden to working with billion-dollar brands—and unpacks why most branding advice out there is missing the mark. Together, we tear down the myths that keep designers stuck in the order-taker role and discuss how to shift from being a task-doer to a problem-seeker, helping you build a brand that actually connects.By the end of this episode, you'll discover:How to create authentic branding without getting lost in corporate BSThe real difference between branding and marketing—and why it mattersProven strategies to take control and start solving real problems for clientsPrepare for an eye-opening conversation that will challenge everything you thought you knew about branding and give you the tools to take your design career to the next level.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers.  Timestamps-00:00 Introduction to B2B Marketing Excellence Podcast01:48 The Importance of Quality Email Lists03:50 Segmentation and Compliance in Email Marketing05:39 Ensuring Fresh and Engaged Email Lists07:32 Strategies for Finding Quality Email Lists08:45 Leveraging Conferences for Targeted Email Lists10:54 Leveraging LinkedIn for Audience Building11:44 The Importance of In-House Email Lists11:55 Gaining Click-Through Information13:04 Email Marketing Best Practices15:12 Pitfalls of Cheap Email Lists15:47 Ensuring List Hygiene17:25 Aligning Sales and Marketing Teams18:23 Final Recap and Call to Action If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________

What should brands do when social media platforms start making unpredictable changes that affect their biggest advertisers? As a marketing leader, you need to protect your brand's reputation while navigating the ever-shifting landscape of social media. This episode dives into strategies that you can use to stay ahead of unexpected changes in major platforms like Twitter (now X). Learn how to safeguard your brand from the risks of platform instability. Understand the critical role trust plays between brands and social media platforms. Discover expert strategies for aligning your brand with the right digital platforms for long-term success. Listen now to hear expert insights from Ken Ramoutar, CMO of Pittsburgh-based Lucas Systems, and navigate the complex world of social media advertising with confidence​. Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.

In this episode of Jar of Genius, host Russ Perry is joined by Robyn Young, CEO, Founder, and Strategist at Young & Co. Creative Partner. Together, they share insights on how to build a 'sticky brand,' why your brand is your greatest asset, and the art of storytelling and lasting impact.

BTS V, September Boy Group Brand Reputation Rankings Announced, Enhypen new anime tv show Dark Moon The Blood Altar also BTS J-Hope. Also EXO Baekhyun was caught smoking with electric cigarette in indoors.

Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.   Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/

This week our host Brandi Starr is joined by John David, a renowned expert in crisis communications and online reputation management. John David is the go-to resource for companies navigating high-stakes public relations challenges. As the author of "How to Protect or Destroy Your Reputation Online" and with deep experience advising organizations of all sizes, he brings unparalleled insight to the art and science of crisis management in the digital age. From handling community opposition to real estate projects to combating media pressure during legal controversies, John has seen it all. He's guided major corporations like Delta through turbulent times and helped countless small businesses weather reputational storms. In this episode of Revenue Rehab, Brandi and John delve into the fundamentals of effective crisis communication. They discuss how CMOs and marketing leaders can prepare for the unexpected, balance transparency with reputation protection, and harness the power of strategic messaging to emerge from crises stronger than ever. Tune in for John's top tips on developing a robust crisis plan and preserving your hard-earned reputation when it matters most. Bullet Points of Key Topics + Chapter Markers: Topic #1 Navigating Crisis Communication [08:15] "The first thing is to gather the facts, develop a messaging strategy, reach out to your employees, reach out to your customers, and then handle media inquiries," John David emphasizes. "You need to have a spokesperson, you need to have a communication team, and you need to have a media policy in place. Then it's a matter of triaging the situation and managing communication through various channels." Topic #2 Balancing Transparency and Reputation [14:42] Brandi Starr asks, "How do you balance being transparent and sharing information with protecting the company's image?" John David responds, "It's a challenge. You want to be as transparent as possible, but you also need to protect the company's reputation. It's a bit like the TV show 'Scandal' where they're always trying to control the narrative. You need to be strategic about what information you release and when." Topic #3 Crisis Preparedness for Small Businesses [19:57] "Small businesses are more vulnerable to reputational damage because negative incidents can quickly spread on social media," John David highlights. "It's important to be prepared for various crisis scenarios, including natural disasters, cyber outages, embezzlement, workplace violence, and succession issues." Brandi agrees, expanding the definition of crisis to include unexpected events or leadership changes that can impact a business's reputation. So, What's the One Thing You Can Do Today? John David's 'One Thing' is to proactively prepare for potential crises by creating a media policy and establishing centralized communication within the company. "Create a media policy, because most companies don't have them. Figure out who's going to speak for the company in a crisis. Don't let it be your receptionist. Don't let it be someone who doesn't have the facts. Figure out what that chain of communication is and stick to it. Have one voice, one message. Buzzword Banishment: John David's buzzwords to banish are "facilitate" and "empower". He wants to eliminate these overused terms because, as he puts it, "Every time I hear facilitate, I think of someone who can't make a decision." Regarding "empower," John David humorously remarks, "You're going to empower someone to screw up." Links: Get in touch with Holly on: LinkedIn Twitter Facebook Amazon Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Up to 98% of people now read online reviews about your business. San-Diego-based Get Ready Marketing (619-304-0186) offers proactive reputation management that includes 24/7 monitoring of client reviews. Go to https://www.getreadymarketing.com for more information. Get Ready Marketing City: San Diego Address: 6939 Alcona St. Website: http://www.getreadymarketing.com Phone: +1 619 304 0186 Email: Today@grmca.com

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreakTopics discussed in this episode: Online reputation is crucial for building trust in ecommerce.Reviews should be collected, distributed, and displayed prominently.Verified review platforms are more reliable than open platforms.Video reviews are valuable and can be incentivized.Respond thoughtfully to negative reviews; 4.1-4.7 average rating is ideal.Track overall rating, review recency, and total review volume.Start collecting verified reviews immediately, especially for new businesses.Shopper Approved provides comprehensive onboarding and support."Reputation King" book is a guide for ecommerce reputation management.Reputation impacts SEO, advertising, conversion rates, and customer trust.Links & ResourcesWebsite: https://www.shopperapproved.com/Landing:  https://reputationking.com/coffeebreakLinkedIn: https://www.linkedin.com/in/duanesprague/Facebook: https://www.facebook.com/duane.sprague.902Get access to more free resources by visiting the podcast episode page att.ly/xNi_0Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Founder's Sidekick Program - Discover the private business support solution for entrepreneurs to start or grow an online business. Visit ecommercecoffeebreak.com/start to get started.Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

The Crucial Role of Branding in Building Trust and Longevity for Legacy BrandsIn this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Tamara Loring, the brand ideologist for The Entrepreneur Source. They debunk the myth that legacy brands don't need to focus on branding and explore how maintaining a strong 'why' can keep a brand relevant and trusted. Loring shares insights from her experience, emphasizing the need for organizations to communicate their brand story consistently and evolve with changing technologies to avoid obsolescence. The conversation underscores the significance of internal and external stakeholder alignment and the impact of branding on long-term business success.Timestamps-00:00 Introduction: Branding vs. Lead Generation00:34 Meet the Host and Guest01:18 The Importance of Branding02:57 Legacy Brands and the Risk of Obsolescence04:47 Adapting to Change: Technology and Branding07:04 The Role of Brand Ideology08:56 Consistency and Repetition in Branding13:50 Coaching and Finding Your Why25:19 Conclusion and Final Thoughts If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube Music

Greg spoke to Mike Van Soelen, Communications expert about the Loblaw boycott.

After years in the industry, inventing and exploring emerging technologies, Gideon Hazam, Co-Founder, COO and CSM at Memcyco, https://www.memcyco.com/home found a way to solve a problem outside the normal cybersecurity approaches. He joins us behind the scenes to discuss innovative ways to reduce website spoofing.  Key Topics:new ways to reduce cyber risks in financial institutions,ways to prevent account take overs,innovative ways to reduce website spoofing, latest types of phishing, dangers of website spoofing, social engineering attacks against financial institutions,Chapters01:09 The Importance of Brand Protection04:01 The Impact of COVID-19 on Cybercrime06:28 Methods of Website Spoofing08:37 Account Takeover and Phishing09:30 Current Solutions and Challenges20:13 Expanding to Other Industries24:38 Alerting the Original Brand and Customers26:19 Real-Time Detection of Spoofed Sites27:46 Customer Alerts and Integration with Security Operations Centers30:51 Introduction to Memsico and its Integration with Risk and Fraud33:25 Challenges Faced by Organizations in Impersonation Attacks35:38 Focus on Brand Reputation and Customer Trust36:34 The Need for Protection Against Spoofing Attacks46:15 Marking and Tracing Stolen Credentials48:04 Uniqueness of Memsico and Patented Technology49:14 The Three Parts of Memsico's Platform: Detection, Protection, and ActionTry KiteWorks today at www.KiteWorks.comDon't Miss our Video on this Exciting KiteWorks Offer! Try KiteWorks today at www.KiteWorks.comDon't miss this Video on it!The Most Secure Managed File Transfer System. Watch Video Episodes! And Please...Subscribe to our YouTube Channel. Want to help us out? Leave us a 5-Star review on Apple Podcast Reviews. Submit Your Questions Direct and Find out more www.CyberCrimeJunkies.com Stay up-to-date on Cybersecurity with VIGILANCE Newsletter. Want Gear? We love our Small Business Sponsor, BlushingIntrovert.com. has it all. Women's clothing, cool accessories supporting Mental Health Research. https://blushingintrovert.com

Research conducted by Brand Finance has just released its annual ranking of the 500 most valuable brands globally. The factor having the biggest impact on brand value studied this past year was how companies used AI and how it impacted brand value.

We are chatting with Emily Loeppke about how associates help avoid discounting your rates and solidify your brand reputation. Emily shares how she started a successful associate program early in her career as a wedding photographer and how, over time, it's allowed her to grow her second brand geared toward the luxury client. A little bit about Emily, she is the founder of Anna Delores Photography and a wedding industry educator who empowers fellow creatives to grow their businesses (and profits) by hiring an associate team. She is passionate about helping other wedding professionals skip past the years of mistakes in their businesses and beeline straight to thriving. Visit Website: www.annadelores.com Instagram: https://www.instagram.com/annadelores/ Associate Guide: www.associateteams.com Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Become a Subscriber and listen to each show Ad Free. *excludes sponsors* Want to learn how to curate and submit weddings on your own? Join our Monthly Membership Submission Support.  Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help submitting your wedding to publications? We offer 1:1 and Done for You Wedding Curations + Submission Services - click here to book your spot today! Get our Wedding Submissions E-Mail Templates to help make your next online or print submission easier! Stay Connected: Follow @teawithjaine &  @jainekershner on Instagram We are looking for Sponsors just like you! Visit Our Website to Apply: www.teawithjaine.com

What makes a truly iconic brand? Few people are better qualified to answer that question than Neil Barrie, the branding expert behind household names like Pinterest, Peloton, and Airbnb. Neil Barrie founded the TwentyFirstCenturyBrand agency in 2018 and works with many of the world's most innovative brands, including Headspace, Bumble, and Depop. From 2021-2023, the company grew revenue by 70%. Originally a failed rock star, Neil has led the development and growth of top-tier brands including Disney, The Grammys, and Unilever. Throughout his career, he has used his platform to make the advertising industry better and has been featured in publications such as Forbes, Fast Company, and The Guardian. Landing Your First Client How did Neil and his co-founder land Pinterest as their very first client? A lot of it had to do with personal branding and the reputation they'd built for themselves in the industry.  From the beginning, Neil was intentional about doing things for free for influential people, with the expectation they would one day recommend TwentyFirstCenturyBrand. He and his co-founder held workshops for venture capitalists and offered to help them with their portfolios.  It also helped that they had a clear mission for their company (to build influential twenty-first-century brands) and a strong point of view on what made an iconic brand: it had to be purpose-led, community-driven, tech-enabled, and narrative-based.  Neil and his co-founder came out of the gate with a clear thesis. They published white papers on their four-part framework that helped companies see the value in branding. Their strategy paid off–Pinterest took a chance on the new agency and TwentyFirstCenturyBrand's client list has only grown since. Ingredients of an Iconic Brand Branding can be broken down into two sides: input and output. Output is your brand reputation or what other people say about you when you're not around. Input is everything you put into the brand: your vision, your purpose, and the experience you create for your audience. When asked about the future of branding, Neil says there are three factors entrepreneurs need to consider: profit, purpose, and people. After the turmoil of the last few years, profitability is more important than ever. Purpose is your vision and “people” refers to how you rally your community around that vision. To build a truly influential brand, you need to balance all three factors. Enjoy this episode with founder Neil Barrie… Quotes “Most tech companies are leaving money on the table because they mistrust branding.” “It's tough to get business when you're starting out. From the start, community and doing things for free for influential people with the expectation they would recommend us was a big part of our strategy.” “Out of the gate, we acted like we'd been around for 30 years and hoped that sense of confidence and conviction would be infectious.” “Vulnerability is required if you're going to build a proper brand.” “You need to invest the time in figuring out what you stand for, what you are, how you're going to codify that into your experience and so on.” Links mentioned in this episode: TwentyFirstCenturyBrand website: https://twentyfirstcenturybrand.com/  Connect with Neil on LinkedIn: https://www.linkedin.com/in/neil-barrie-29488aa/  A Colourful View From The Top: https://www.amazon.com/Colourful-View-Top-Twenty-One-Extraordinary/dp/1408715791 

SEO In Flux: 2024 is the year of Google Updates and SEO changes.Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile. Connect with Jane on LinkedinJane shares common mistakes businesses make in PR and SEO. Overlooking content relevance The pitfalls of link buying And the threat of penalties from Google.Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.Tune in to learn more!00:58 Introducing Jane Hunt from JBH01:28 The Evolution of JBH: From Digital PR to SEO02:01 Discovering the Synergy Between PR and SEO02:44 Specializing in Digital PR: A Strategic Shift03:38 The Comprehensive Approach to Digital PR04:07 Exploring the Depths of PR Beyond Link Building05:49 Press Releases vs. Digital PR: Understanding the Difference07:09 Decoding PR, Marketing, and Advertising08:56 The Multifaceted Role of Today's Marketers09:24 Measuring the Impact of PR and SEO Efforts11:16 The Power of Quality Over Quantity in Backlinks12:49 A Success Story: The Impact of PR on Sales14:55 The Added Value of Digital PR15:40 Preparing for a Public Relations Campaign17:18 Navigating the Intersection of SEO and Public Relations20:17 Common Mistakes in Digital PR and How to Avoid Them23:40 The Potential Impact of Controversial Campaigns25:16 Practical Advice for Small Business Owners26:51 Identifying the Ideal JBH Client28:53 Closing Thoughts and GratitudeIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

If you're looking for creative ways to sell more without being salesy, building a strong brand reputation is the key.  Laura Bell Main is the Co-Founder and CEO of SafeStack, an online education platform offering flexible, high-quality, and people-focused secure development training for fast-moving companies. She and her co-founder have built a brand reputation as global leaders in secure software.  Laura is the co-author of Agile Application Security and Security for Everyone. Her work has been featured in international publications including WIRED and MIT Tech Review. She has presented at BlackHat USA and RenderATL, as well as leading international software development and cybersecurity conferences. Transition From Service-Based to Product Business Laura's business began as a consultancy. The first few years of SafeStack were dedicated to validating their framework and serving high-growth companies.  When Covid hit in 2020, those companies made drastic budget cuts and Laura and her co-founder started looking for creative ways to solve the same problems at a different price point. As the product side of the company took off, they decided to separate and sell the consultancy.  Now leading a team of 12, Laura is CEO and also the head of sales and marketing–which looks completely different now than it did in their service-based model.  Brand Marketing and Creative Sales Strategies SafeStack's target audience is software developers, who Laura says are resistant to traditional sales techniques. Instead, she and her co-founder have focused on building their brand reputation. Through speaking at conferences and high-quality content, they do as much as they can to build that reputation before starting a conversation with the customer. Another effective strategy has been creating opportunities to speak with their customers one-on-one, whether that's at an in-person event or interacting with them online. They use just enough automation to keep people moving forward through the sales process, but not so much that it feels impersonal. Approaching the conversation with empathy is key. Laura starts by talking the customer through their frustrations, helping them identify their biggest challenges before presenting a solution. She always gives the customer plenty of opportunities to ask questions.  After a customer starts using the product, Laura and her team are always on hand for support. They help leaders identify who's engaging and who may need more encouragement. For SafeStack, it's not just about adopting a new software but changing the entire team culture. Enjoy this episode with founder and CEO Laura Bell Main… Quotes “I moved between some really exciting organizations, but what stayed the same was I was always really curious…I was always pressing buttons and saying, 'I wonder what happens if I do this?'” “I don't sit around for a long time and say ‘This is going to be very hard' and stop.” “Software takes an entire team of people and all of these roles to build, and all of those people need to be involved in keeping it secure.”  “Culture change for a software is really difficult. We can't change it on our own, but we can make it easy for a leader to grow a program so they can change it.” “This is the year of getting out of my own way and caring a bit less about what other people think.” “When do I invest in the company brand and its name and put myself behind that label versus when do I lead with my brand, and how can they support each other?” Links mentioned in this episode: Visit Laura's website: https://www.laurabellmain.com/  SafeStack website: https://safestack.io/  Connect with Laura on LinkedIn: https://www.linkedin.com/in/lauradbell/

You did it! You built a brand that customers adore and rely on. But the journey doesn't end there; it's time to keep the momentum going and safeguard your brand's reputation.Wondering how that works? Join Todd Toback as he shares easy-to-implement strategies to boost your brand's integrity. From staying consistent across all platforms to leveraging digital tools, we'll equip you with practical tips to maintain your brand. This episode guides you to succeed in real estate while keeping your business BULLETPROOF.---------Show notes:(0:50) Beginning of today's episode(1:02) The importance of brand reputation(2:32) Work on your reputation(2:39) Set up a Google business profile or website(3:55) Testimonials(4:20) Attend community events(4:50) Send out thank you cards----------Resources:Carrot Google Business ProfileTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

The craft of graphic design has changed dramatically since the 80s. Computers. The popularisation of branding. Over the past four plus decades John Rushworth, the design behemoth Pentagram's longest serving partner, has seen it all. Despite these seismic shifts, he believes the thinking and innate human ability it takes to do truly impactful work hasn't changed.  Rushworth has had a huge impact on the world of design. He's delivered graphic solutions to clients across almost every industry from Polaroid to Great Western Railway with his in-dept approach to design. Working closely with his clients, he works to draw out what it is that truly makes them who they are. Then turns them into strategically focused and visually compelling brands. He's also had a huge impact on Vince Frost – he was his boss at Pentagram and the person who has influenced his career and design philosophy more than any other creative.  Growing up in working class Yorkshire, he'd never heard the word design. It was a student teacher at his, “if I'm honest, pretty bad school,” who'd studied the craft that set a task to design an album cover that his eyes were opened. At age 14, he was good. At his Preston College of Art graduation show he was picked up by Conran Design Group. A year later he moved to Pentagram, just in time for their 10th birthday party. In 1987 he became the studio's first associate and two years later was the first employee to be invited to become a partner.  The creative has been member of the Alliance Graphique Internationale (AGI) since 1994 and a Director of the Outset Contemporary Art Fund since 2012. His work has been exhibited worldwide and has received many international awards including a gold medal at the Lahti Poster Biennale and multiple D&AD silver pencils.   Listen in as Vince and John discuss the business of design, the impact of computers and AI on the design process, and what Vince learned working under him at Pentagram in the 90s.    https://www.pentagram.com/ See omnystudio.com/listener for privacy information.

Keynote speaker and leadership expert Waldo Waldman is the author of the New York Times and Wall Street Journal bestseller Never Fly Solo®. He teaches tactics on how to build trusting, revenue-producing relationships with employees, partners, and customers while sharing his experiences as a decorated fighter pilot and sales expert. A graduate of the Air Force Academy, he holds an MBA with a focus on Organizational Behavior and is a former top-producing sales manager. He successfully led national sales efforts for several cutting-edge technology and consulting firms before becoming a motivational speaker and leadership expert. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Recruiters! Join Scott in Las Vegas for his Recruiting MasterClass Seminar on Feb 15 – 16, 2024: www.recruitingisagame.com www.theplacementclub.com Links: https://www.yourwingman.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, Kortney Harmon sits in the guest seat as a panelist for Lunch with Haley. Joined by many other esteemed thought leaders in staffing, the discussion takes a deep dive into the pivotal role of referrals, testimonials, and technological innovation in the staffing industry's growth.

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Erik Qualman, a digital leader with Equalman Studios and a bestselling author. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.Erik introduced the acronym STAMP, representing the five habits of successful digital leaders: Simple, True, Action, Map, and People. They also discussed the importance of transparency, owning up to mistakes, and focusing on what's not going to change rather than constantly chasing the next big thing. The conversation highlighted the need for a balance between digital and physical components in business.Here are just some of the topics discussed:Importance of asking good questions in cultivating relationships with the audience.Avoiding self-promotion and focusing on addressing customer challenges.Importance of transparency in the digital world.Focusing on what's not going to change in digital leadership and innovation.Identifying and developing one's true superpower.Standing out in a noisy market by focusing on what works.Donna highly recommends that all business leaders should read Erik's book, “Digital Leader: 5 Simple Keys to Success and Influence”.If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com. Guest Bio:Erik Qualman5x Bestselling Author and Motivational Speaker, Erik Qualman, has performed in 55 countries and reached over 50 million people. Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling. For availability: 617-620-3843 or eq@equalman.comHis work has been used by the National Guard to NBCUniversal to NASA.His animation studio Equalman Studios has produced work for Disney, Raytheon, Mondelez International, Takeda, Chase, Verisign, Hearts on Fire, and many other brands.https://www.linkedin.com/in/qualman/ ================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ==================================  Subscribe to get notifications on new episodes when they become available.Subscribe via Apple Podcast - https://podcasts.apple.com/us/podcast/the-world-innovators-podcast/id1553086832Subscribe via Spotify - https://open.spotify.com/show/39val2FZWA1OWGnJjiw1f5https://www.worldinnovators.com/b2bmarketingexcellence 

How to explore effective PR Strategies in the Education Sector:Meet Molly McGowan Gorsuch!Get ready to unravel the complexities of public relations in the education sector with our esteemed guest, Molly McGowan Gorsuch, a seasoned PR specialist and Director of Client Engagement at Rhodes Brands. Molly enlightens us about her fascinating journey from being a reporter to mastering the art of school public relations. She brings to light the various functions of PR, such as internal and external communications, media relations, and crisis management, underscoring the importance of having a strong PR strategy for managing brand reputation and effective communication with stakeholders. Listen in as we delve into the crucial role of media relations in disseminating transparent and accurate messages to the public.The episode takes a dramatic turn as we shift gears to address the formidable challenges faced by communicators during the pandemic. This conversation throws light on the importance of understanding your audience, adapting to ever-changing information and guidelines, and the need for timely, accurate communication while maintaining credibility. Molly reflects on the difficulties faced by districts in implementing changes, and the frustrations of parents seeking more information. You'll also get to learn about the significance of trust and credibility in communication, and the potential repercussions of backtracking and apologies.Finally, we explore the crucial role of branding in the competitive K-12 education landscape. Find out how Rhodes Branding, a full-service agency for K-12 schools, assists schools in defining their unique brand to attract educators, improve enrollment numbers, and build alumni bases. You'll also gain insights into the challenges schools face in recruiting and retaining teachers, and how Rhodes Branding uses journey modeling to comprehend the needs and motivations of potential educators. Join us as we wrap up with a preview of the upcoming American Association of School Personnel Administrators Conference. Don't forget to subscribe, rate, and review! Stay tuned for more.Key Points:- School Public Relations importance- Media and community relations- Communicating during a pandemic challenges- Branding's importance in K-12 Education- Passionate communication and Public Relations interviews- Credibility and trust in public relations- Accurate communication with the public- The importance of branding and marketing for schools- How to start a career in public relations...and so much more!Connect with Molly:LinkedIn: https://www.linkedin.com/in/mollymcgowangorsuch/Twitter: https://twitter.com/MollyMGorsuchWebsite: https://www.rhodesbranding.com/author/molly/Listen to the Podcast, subscribe, leave a rating and a review:Apple: https://podcasts.apple.com/us/podcast/public-relations-and-communications-for-school/id1614151066?i=1000638197379Spotify: https://open.spotify.com/episode/2ENTNTvYIoCwu1QY2qnQwgYouTube: https://youtu.be/ARDnQtehZp8

Responsible for leading the Stampede Meats Inc. teams on food safety and quality assurance, Ann Clarton shares how consistent communication, keeping team members challenged and reinforcing the importance of these efforts has led to accolades from the world's leading food safety and certification auditing company, Brand Reputation through Compliance Global Standard (BRCGS). As senior director of Food Safety and Quality Assurance, she also outlines how programs with meat science institutions offer opportunities to expose the next generation of food safety and QA managers to real-world situations through internships. 

In today's episode, we're delving into the realm of customer service and its impact on both businesses and customers. Aaron shares his personal experiences and observations, highlighting instances of excellent and poor customer service. From encounters at tire dealerships to visits to automotive service centers, Aaron underscores the significance of treating customers with care and the enduring effects this can have on a company's reputation. Tune in as we examine the crucial components of outstanding customer service and exchange practical tips for enhancing interactions with clients. Get ready for a thoughtful discussion on the impact of exceptional customer service in today's business world.

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a ‘when it happens' scenario right through to senior opinions on the financial value of PR. Alastair Shares examples of what can happen when PR and reputation isn't being considered at board level and the risks businesses face financially. This episode is relevant to PR people in all sectors. It's full of advice from Alastair and the CIPR on what you and your team can do to raise awareness of the importance of corporate reputation management in your organisation and with your clients. Together we can raise the profile of PR at a senior level where it belongs. Special Guest: Alastair McCapra.

Ted Rubin is a social marketing strategist, international speaker, business advisor, and author. Known for his ability to make personal connections with people, Ted coined the term Return on Relationship™ (ROR) — proposing authentic relationships create value for both parties. His book, Return on Relationship, is based on this premise and presents practical, real-world ideas to help businesses maximize their potential using community-focused internet resources.  Ted is also a strategic advisor, investor, and board member for multiple entities in various industries, including Evergreen Trading, The Coupon Bureau, Impactica, Spaceback, and SheSpeaks Inc. In this episode… eCommerce brands are quickly losing customer interest due to impersonal marketing strategies. With numerous companies selling similar products and services, novel approaches are sparse, making it challenging to distinguish between competitors. Amidst competing brands, how can you personalize your marketing efforts to entice and retain customers?   Mass emails are a leading marketing strategy for many brands because of their convenience. Lack of personalization, however, does little to convince a consumer they are valued. Ted Rubin implores brand marketers to invest in strategies that cultivate a mutually beneficial relationship. Gathering intel on customer preferences and prioritizing their worth will garner appreciation and loyalty — improving a business' reputation. On this episode of the Up Arrow Podcast, William Harris welcomes Ted Rubin, strategic relationship advisor, to discuss how e-commerce enterprises can boost their brand and reputation by valuing return on relationships. Ted's marketing career provides perspective on maintaining a social media presence and strategies for personalizing the customer experience. He also urges e-commerce businesses to reevaluate the efficacy of their email marketing habits and shift to an omnipresent marketing mindset.

Brand ReputationIn this episode of the Inside BS Show, Dave Lorenzo, the Godfather of Growth, and his partner, Nicola Gelormino (aka Nicki G) discuss the vital role brand reputation plays in influencing a business's valuation, especially during an exit. The duo breaks down five actionable ways businesses can improve and maintain their brand reputation.Overall, businesses aiming to increase their valuation should pay attention to their brand's reputation. From the moment a negative review comes into the everyday interactions with customers, every touchpoint matters and plays a role in the business's overall value.Watch the full episode for more insights and actionable tips!Chapters00:00 Brand Reputation01:20 Managing Online Reviews06:25 Collect Testimonials and Letters of Recommendation10:50 Use Quantitative Brand Measurement Tools14:36 Public Relations Strategy17:35 Achieve Industry Recognition About Inside BS Show with The Godfather and Nicki GThe Inside BS Show with the Godfather and Nicki G provides business leaders with inside business secrets to help them make a great living and live a great life.Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. Dave Lorenzo and Nicola Gelormino have the unique ability to get their guests to share the insider secrets that have helped them dominate their industries. A new episode is released at 8 AM each business day.

Energy sells. Your people can feel it. Your energy ignites people's power and self-belief more than any inspirational quote. The way you feel about your program launch directly impacts the way people receive your message. The best part is that when your offer is backed up for your aligned energy, then it doesn't even feel like selling.    In Body-Led Business, your energy is as important as your strategy. Energetics also means that you spread out your energy throughout the launch: instead of going full power and then feeling depleted, you learn how to pace your energy out and have the necessary systems to ensure that you have the energy to show up during your launch time until it's complete. With ease.    The coaching industry is changing. People want connection, realness, vulnerability. This is why I'm obsessed with the Feminine launching because it is deeply focused on building relationships with your soulmate clients and turning followers into a ride or die community of people who deeply trust you.    Just to be clear, feminine launching does not mean self-pleasuring your way to millions and just being magnetic. It does require strategy and systems to be in place while you're also prioritizing your alignment.     In this Body-led Business podcast episode, I share with you the 3 keys to feminine launching. I share tips on how to honor masculine strategy and feminine energetics in the process. And  of course, I teach you how to create the "foreplay" phase of your launching – as in love, foreplay determines the depth of what happens next ;) Highlights: • The changing climate of the coaching industry • Feminine launching prioritizes people-first approach and real connection • Honoring masculine strategy and feminine energetics in your launch • The "foreplay" phase of your launch is everything  • Detaching from the external metrics to protect your energy • Two common mistakes to avoid when launching   Dive Deeper into my World  • Say hi to me on Insta: https://www.instagram.com/aurikavalan/ • Launching immersion - join the waitlist :: https://view.flodesk.com/pages/64ddbab3c7567cef7b9f69bf  

On this episode of Retention Chronicles, we're joined by Aaron Quinn, Founder and CEO of eHouse, a customer-first eCommerce agency, combining the best of UX design, technology and analytics to create sites that shoppers love. Mariah, Noah, and Aaron discuss how to put energy in the right places in both a professional and personal sense, what Aaron has learned from 20+ years of experience in ecommerce, being approached by Shopify to be a strategic partner and knowing that it was the right direction for their team, how Shopify has enabled brands to focus on the consumer first, how great customer support can build a brand consumer relationship even when there's an issue, launching headless websites, engaging with the customer to increase retention, generating revenue and loyalty during the post-purchase experience, providing value while a customer is waiting for their order, & more!

Guests: Karen Eber, CEO and Chief Storyteller at Eber Leadership GroupOn LinkedIn | https://www.linkedin.com/in/kareneber/On Twitter | https://www.twitter.com/kareneber1On YouTube | https://www.youtube.com/c/KarenEber_____________________________Hosts: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelliSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

On this episode of DTC POD, hosts Blaine Bolus and Ramon Berrios bring on guest Adam Robinson to discuss a range of topics, including email marketing tactics, legal and ethical concerns around pixel retargeting, and the growth of Robinson's company Retention. Robinson shares how his company has developed a free product for server-side tracking and is beta-testing a disruptive B2B product. He also discusses the importance of a founder-led mentality and the frustration of successful, but stagnant businesses. We cover1. Email marketing and privacy laws2. Growth strategies and competition3. Founder-led mentality and risk-taking4. Sales and building a team5. Compliance landscape and data privacy risks Timestamps[00:01:36] From finance to identity tech, scaling up.[00:08:11] US laws allow for non opt-in emails.[00:13:12] Affiliate program creates huge influx of revenue.[00:15:38] Privacy risks mean less competition for entrepreneurs.[00:19:20] Brands worry about legal and reputation concerns.[00:22:29] Bigger brands doing it legally, no debate.[00:25:48] Spamming strategy: target positive engagers and complaints.[00:30:17] Shopify focus, server-side tracking, B2B data product.[00:36:06] Company owner seeks expert to boost sales.[00:39:21] Mentor to help scale company.[00:45:13] Big businesses bring better rewards and people.[00:48:49] People issues are biggest problem, messy.[00:51:43] Founder-led mentality leads to success.[00:56:48] LinkedIn retention focus, docuseries about Adam.Shownotes powered by CastmagicP.S. Get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours. Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAdam Robinson - Founder & CEO of Retention.comRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Social media strategies often leave you feeling like you're working for the social media platforms. Our guest and his team built an AI solution that helps make social media actually work for you and your business.Rhys Ryan, is the Co-Founder, CEO and Chief Engineer of Ekkobar, an AI solution giving you control over social media and the narrative you want to tell.Ekkobar uses social listening to keep an eye on the conversation and lets you know if anything needs immediate attention. There's also a web-based assessment platform letting you dig deep into the conversation to understand what is being said and how best to respond. Rhys began his career working for Fortune 500 tech companies such as Microsoft, HP, and Tandem. At these companies, he was able to utilize his degrees in computer science and math to create new computing techniques for cryptography, security, and early-day data science. Over his career Rhys has created award-winning patented technology that brought audio, video, telephony, natural language processing, and data science into the entertainment world. Tap the link to RSVP and join me for a delicious conversation with Rhys. You'll learn how his startup is helping brands control their narrative on social media while refining their ability to engage with customers.Thank you for carving out time to improve your Founder Game - when you do better, your startup will do better - cheers from Boston!Ande ♥https://andelyons.com#brandreputation #controlthenarrative #socialmedia #activeintelligenceWHAT WE LEARNED ON THIS EPISODE:00:00 Meet Rhys Ryan09:00 - Mediocrity in large corporate environments led Rhys to launch his own business12:00 - an extraordinary lived experience in tech from the 70s, 80, 90s and 00s14:00 - I solve problems - this is the common thread of every founder18:30 - Why True Blood should have used Rhys' algorithm!24:00 - We spent five years to build ekkobar - here's what we learned28:00 - How ekkobar could have help Bud Light30:00 - The For and Against AI model38:00 - Best advice for neurodiverse founders on how to negotiate the startup landscape with an Asperger's brainJOIN STARTUP LIFE LIVE MEETUP GROUPGet an alert whenever I post a new show!https://bit.ly/StartupLifeLIVEWBENC APPLICATION SUPPORTLearn more here: https://bit.ly/GetWBENCSend me an email: ande@andelyons.comCONNECT WITH ME ONLINE: https://twitter.com/AndeLyonshttps://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ TikTok: @andelyonsANDELICIOUS ANNOUNCEMENTSJoin Innovation Women here: https://bit.ly/AndeInnoWomenArlan's Academy: https://arlansacademy.com/Scroobious - use Ande15 discount code: https://www.scroobious.com/How to Raise a Seed Round: https://bit.ly/AAElizabethYinTune in to Mia Voss' Shit We Don't Talk About podcast here: https://shitwedonttalkaboutpodcast.com/SPONSORSHIPIf you resonate with the show's mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com.