Not a Big Deal

In this episode of Not a Big Deal, we sit down with Kunal Patel, Chief Revenue Officer at Slate, to explore the evolving role of the CRO and the growing importance of collaboration between marketing and sales. Kunal shares his journey to becoming a CRO, offering insight into the challenges and high expectations of the role. We discuss how marketing's responsibilities have expanded in today's business environment, highlighting the critical need for teams to experiment, communicate effectively, and build trust. Kunal also underscores the importance of aligning marketing efforts with revenue objectives and deeply understanding customer needs to ensure sustainable growth.

In this episode, we discuss the importance of prioritising your marketing initiatives to make sure you drive impact for your startup while also staying sane. It starts with understanding your company goals and aligning your marketing efforts accordingly. But figuring out where to begin can be really overwhelming, so we'll walk you through a step-by-step framework you can try out. We may even have a little whinge over how hard it actually is, like the reality of dealing with input (unwanted or wanted) from stakeholders and executing limited resources. Make sure you listen to this one as you prepare to plan for Q4 or 2025!Like we mentioned in the article here is our little guide to help you prioritise: https://www.canva.com/design/DAGPUuuVAuQ/daGMcikf4Bu6WGgxDPbIxA/view?utm_content=DAGPUuuVAuQ&utm_campaign=designshare&utm_medium=link&utm_source=editor

This week, we explore all things brand marketing with our resident expert, Lucy. She shares her insights on the emotional aspects of branding and the importance of making genuine connections with your audience. We discuss practical strategies and real-life examples for building a strong brand foundation, understanding customer personas, and creating impactful brand campaigns. Learn how to apply these insights to your own brand, whether you're revamping your website, discussing brand strategy with your CEO, or planning your next marketing campaign. We also chat about a trending TikTok video that reshapes how we think about sharing customer stories on websites and social media. See you on the pod!Watch the trending TikTok video here: https://www.tiktok.com/@maggievirtually/video/7366183448681139463Other resources:Camilla Moore talking about social media as a way to verify: https://www.tiktok.com/@camille.moore_/video/7390417010460478726?_r=1&_t=8oGo4sfxX6mBrand pyramid and guide: https://brandfolder.com/resources/brand-pyramid/Follow us on LinkedIn:Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠

Join us for our first episode interviewing each other on our areas of expertise! This episode is all about product marketing with Kelly, and how the role can drive the success of a product and company. We discuss understanding customer needs, aligning your messaging to buyers, how to manage a feature launch, the impact you can have, and what are the hardest parts of product marketing. We share interesting examples of creative marketing from companies like Airbnb, Butternut Box, and Notion.At the start, we also discuss a trending article from Jon Miller of Marketo about the new B2B GTM Playbook.Read it here: https://www.jonmiller.com/blog/2024/6/11/from-mqls-to-meaningful-connections-the-new-rules-for-b2b-go-to-market-successStay tuned for our next episode on building your company brand with Lucy!Other resources we mention:The art and science of pricing with Madhavan Ramanujam: https://podcasts.apple.com/gb/podcast/lennys-podcast-product-growth-career/id1627920305?i=1000589410750How Notion leveraged community to build a $10B business with Camille Ricketts: https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=1627920305&i=1000589746210

In this episode, we kick off discussing a trending clip from Camilla Moore's podcast interview with Rory Sutherland.Watch it here: https://vm.tiktok.com/ZGepNufhC/We then talk about the challenges and importance of building a strong internal marketing reputation. We debunk myths, like marketing being just about leads or creativity, and emphasize the impact you can have across the entire customer lifecycle and leading with cross-functional collaboration. Plus, we provide tips from our own experience on how you can do a few things to make a change. Stay tuned for our next episode on product marketing.Follow us on LinkedIn:Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠Lucy Pike: https://www.linkedin.com/in/lucy-pike-7a470984/

Join us for a candid chat about the realities and struggles of building a sales and marketing pipeline from scratch. We kick off with a TikTok campaign trend we're loving and how clothing brand Reiss nailed it, then dive into the juicy bits around demand generation. Watch it here: ⁠https://www.tiktok.com/@reissofficial/video/7383243874061290785⁠In this episode, we share lessons learned, including how to balance creativity with strategic planning, the importance of understanding your company's financials, and getting everyone in your company to think like a marketer. Plus, hear why failing fast can sometimes be the best strategy.Tune in for practical tips, a bit of banter, and a lot of empathy for fellow first-time marketing leaders.Resource for the week: ⁠https://bit.ly/NABDresource1⁠Follow us on LinkedIn:Kelly Singsank: ⁠https://www.linkedin.com/in/kellysingsank/⁠Lucy Pike: ⁠https://www.linkedin.com/in/lucy-pike-7a470984/⁠

Welcome to our first episode! This week, we kick off the podcast by introducing ourselves, sharing how we met, and recounting our journey to becoming Heads of Marketing.We'll dive into how imposter syndrome has significantly impacted our roles and the mindset shifts we've made to overcome it.Each week going forward, we'll provide valuable insights on marketing trends, essential topics, and practical tips to help you feel more supported and confident in your role.Here's our LinkedInKelly Singsank: https://www.linkedin.com/in/kellysingsank/Lucy Pike: https://www.linkedin.com/in/lucy-pike-7a470984/