Podcast appearances and mentions of Rory Sutherland

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Michael Liebreich and Rory Sutherland lift the lid on how to shift behaviour at scale to achieve the energy transition. Marc Khan and Lidnsey Hooper interview the pair on the sociopolitical backlash we have seen in some sectors with regard to climate action. The views in this podcast are those of the contributors, and don't necessarily represent those of CISL, the University of Cambridge, or Investec, and should not be taken as advice or a recommendation. Investec

This week's bonus episode comes from Never Mind the Adverts, hosted by Jon Evans and joined by returning Uncensored CMO guest Orlando Wood. Together, they look back on the biggest marketing stories, debates, and creative moments of 2025. Expect festive cheer, some interesting tipples, and a healthy dose of advertising showmanship.Timestamps00:00 - Start00:41 - Starting with some festive cheer02:04 - The big news stories from 202502:20 - The multiplier effect03:51 - The creative dividend05:05 - The Cost of Dull Media07:17 - Les Binet Go Big or Go Home09:22 - The Wild West of Influencer Measurement13:00 - How the pause screen has become an advertising channel14:30 - Sydney Sweeney, American Eagle and Jaguar - The Crisis16:15 - Mergers and WPP17:26 - Drinks Trolley Break19:00 - Jon's highlight - awards20:12 - Orlando Wood's highlight of 202521:46 - Rory Sutherland vs Scott Galloway22:35 - Jon and Alix Earle in Cannes23:52 - Jon cycles up a mountain with Zwift25:12 - Becoming trustee for the History of Advertising Trust26:42 - The History of Christmas Advertising with a special guest33:10 - Who won Christmas in 2025?34:27 - Aldi and Kevin the Carrot35:18 - Waitrose's strong Christmas showing36:28 - The most viewed Christmas Ads on YouTube37:25 - Amazon re-airing their Christmas ad this year38:20 - The growth of Christmas Ads in 202539:47 - The right brained nature of the successful Christmas ads40:51 - The Coca Cola AI Christmas Ad43:23 - The Never Mind the Adverts Awards44:02 - System1 Star of the Year44:51 - System1 Turkey of the Year45:32 - Name that ad

2025 has been a busy year in economics, with tariffs, taxes – and even some tears. It's also been a busy year for the Spectator's economics editor Michael Simmons, who launched his new show Reality Check. The aim of the show is to cut through the spin and explain the numbers behind the noise. In each episode, Michael will make a data-driven case on a story hogging the headlines.In this special episode for Coffee House Shots listeners, Michael reflects on some of the economic highs and lows of 2025. For more episodes – with guests including Arthur Laffer and Rory Sutherland – search for Reality Check, wherever you subscribe to your podcasts.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts.Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

We're closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay Stanier, Jay Clouse, and more. In this best of episode, Jacob and Matt pull the sharpest clips, biggest lessons, and most repeated themes that matter if you're building a brand that lasts. What you'll hear in this episode Branding basics that still win: meaning, relevance, relationshipsPositioning that actually works (and why “positioning” isn't the goal)Strategic enemies and the power of contrastLeadership and alignment (yes, including the uncomfortable honesty)Culture as brand, not a side projectCustomer truth and the discipline of saying “not everyone”Problem framing and why the first answer is rarely the bestBrand fame vs hype and playing the long gameExecution realities, including SEO getting tougher in an AI driven worldCommunity vs audience, and what participation really costs Featured clips in this highlight episode Branding earns its keep through meaning, relevance, relationships (Ep. 6.11, Simon Dixon)Positioning is not the end, it's the start (Ep. 6.05, Mark Ritson)One page brand strategy thinking (Ep. 6.05, Mark Ritson)Strategic enemy creates value through contrast (Ep. 6.17, Laura Ries)Leadership endorsement is non negotiable (Ep. 6.01, Steve Noss)Brand alignment requires honesty (Ep. 6.03, Brandon Coleman Jr.)Culture is the brand, internally first (Ep. 6.15, David Aaker)Brands need a real relationship with culture (Ep. 6.08, Cyril Louis)Go wide on problem solving, don't accept the first frame (Ep. 6.09, Rory Sutherland)Stay curious longer when coaching (Ep. 6.10, Michael Bungay Stanier)Not everyone is a customer (Ep. 6.11, Simon Dixon)Talk to your customers, find your core group (Ep. 6.02, Brandon Kim)Play drives innovation (Ep. 6.06, Melissa Dinwiddie)Hype vs fame, and why the long game wins (Ep. 6.19, Dan Cushing and Diego Borgo)Complexity happens for a reason, learn the client's world (Ep. 6.18, James Greenfield)Influence matters (Ep. 6.02, Lida Citroën)Be careful entering politics and bandwagons (Ep. 6.04, Jeroen Reuven)SEO is harder with AI, so brand matters more (Ep. 6.14, Mordy Oberstein)ABM works when sales and marketing actually align (Ep. 6.07, Jennifer Mancusi)Audience is not community (Ep. 6.12, Jay Clouse) Season 7 kicks off late January 2026. Until then, hit follow, share this episode with a brand builder mate, and if you've got 30 seconds, a 5 star review on Apple Podcasts helps the show reach more people.

The Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)Our Year In Cultural CommerceKey takeaways:VISIONS 2025 brought together Dami Lee, Andrew Huang, and more creative pioneers to explore the future of culture through the lens of commerce and its effects on humansSpooky Commerce pushed our limits: Jolene the doll elevated spooky season to performance artIdealism struggles to scale under capitalism's efficiency demandsHeritage isn't always precious—sometimes it needs critical interrogationTechnology transforms humanity whether we contemplate it or notMarketing success occurs beyond the attribution window we measureRory Sutherland's conversation was our most-downloaded episode of 2025, for good reason. "It's really hard to be idealistic in a capitalist society or period." — Brian Lange [00:13:12]"We're not measuring other forms of what makes things successful. Are we just letting technologists, efficiency ops and finance run the world? I don't think it leads to the greatest outcome where we're all happiest." — Phillip Jackson on Rory Sutherland's marketing critique [00:36:13]In-Show Mentions:Listen to Dami Lee's VISIONS presentation on architecture, the structure of our lives, rhizomes, and more.Listen to Kunle Campbell's conversation with Phillip at K:LDN on capitalism vs. idealism and meaning.Listen to Ana Andjelic's episode on the throughline that connects brand culture to operations, merchandise, on-the-ground events, and more.Listen to Andrew McLuhan's 2-hour feature unpacking his grandfather Marshall McLuhan's predictions and insights on media, technology, and what technological development will do to our future. Listen to Nick Susi's Halloween special on the true story behind the War of the Worlds mania (and the media war that drove it).Listen to Rory Sutherland's episode on the fat tail of marketing and what cultural shifts marketers of tomorrow should be preparing for.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

In this episode we review a year of conversations with Frederique Covington Corbett, Marcus Collins, Ed Bell, Nicola Mendelsohn, Marcel Marcondes, Seth Godin, Leyal Eskin Yilmaz and Rory Sutherland.These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand leaders, cutting through the AI noise to focus on conviction-led leadership, intelligent human connection, and simple ideas that change behaviour. You'll hear why building AI capability and governance is urgent, but also why tech belongs in the back office while human creativity runs the front. We share how to connect customer insight to commercial reality, and why that shift turns marketing from a cost into a value engine.We dive into the channels where customers already live—messaging platforms—and explain how click-to-message journeys, verified utility updates, and AI agents on WhatsApp are transforming service and commerce globally. Real stories show the upside: faster response times, higher satisfaction, and scalable conversations that still feel personal. Then we move beyond tools to the psychology that makes any of it work. Technology amplifies an idea; it doesn't replace one. The most effective work pairs clarity and emotional intelligence, proving that a simple, useful solution beats a flashy campaign when it solves a real problem.Finally, we tackle the mindset. Choose your customers and clients with care, because those choices define your future. Lead with conviction, not convenience, even when it costs you. Make space for practical magic, the creative leaps that reconcile contradictions the spreadsheet can't. As we look ahead, think human creativity as the front office, technology as the back office, and AI as a force multiplier—not the point. If that resonates, follow the show and share this roundup with your team.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

Rory Sutherland is a whirlwind, but one we love to chat with at The Marketing Meetup!In this session, the concept was simple:- Rory presents some initial thoughts- Then we take some questions from the communityFor those of you who know Rory (and I'm guessing a large amount do!), this is a really entertaining and useful session with one of the industry's most treasured folks.For those of you who don't yet: Rory is a TED main stage speaker, Ogilvy's vice-chairman, and TikTok's favourite "marketing uncle" (not our words!) with millions of folks tuning into his thoughts.************************************************************************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

In the first episode of our Making Sense Podcast, IPA Head of Marketing and Data Innovation Simon Frazier sits down with the inimitable Rory Sutherland. Their discussion spans TK Maxx, geriatric aids, the value of sometimes ‘being more puppy', and why marketing and advertising have fundamentally failed to explain, price and promote the true value they create.

The biggest wins in marketing rarely fit into neat dashboards. Rory Sutherland joins us to unpack why creativity is “fat-tailed,” how a few outlier ideas create the lion's share of value, and why short-term incentives push teams to optimise what's easy to count rather than what actually compounds. From “member since” on a card to names on Coke bottles, we dig into billion-dollar ideas that cost little to make but transform loyalty, fame, and lifetime value.David and Rory get honest about metrics and the bottlenecks they create. When every brand chases the same KPIs, platforms become toll roads and marketers pay rent for access. Rory argues for brand-specific measures that mirror your distinctive value, plus smarter routes to reach people without bidding wars, think influence, communities, and the “Cafe Nero” side door. They also contrast two economic worldviews: the tidy rational model that treats marketing as a cost, and the psychology-first approach that sees value as subjective, created in minds through service, design, and language.The conversation ranges from call centres as underestimated value engines to why family-owned firms often excel at brand building. David and Rory explore how an efficiency mindset blocks innovation by forcing either-or decisions, and how relational capitalism, trust over time, not transactional maximisation, builds resilient brands. The practical pivot: don't just sell outputs; sell how you think. In an AI age, the durable advantage is reframing problems and resolving false trade-offs, turning contradictions into strengths. If you believe in magic, you'll notice it, nurture it, and let it power growth.If this resonated, follow the show, share it with a colleague who needs a jolt of creative courage, and leave a quick review to help more marketers find us.Subscribe to the WFA #BetterMarketing podcast on your preferred platform: https://bit.ly/41ZwqkF.

In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel's, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.Key Topics:How pricing bridges finance, brand identity, and consumer perceptionWorking “from shelf price backwards” when retailers control the final priceBuilding global frameworks that balance guardrails with local flexibilityHow values-led brands can price confidently and maintain integrityMoving beyond cost-plus: creating structure and discipline around discountingWhen smaller businesses should invest in pricing talent, data, and toolsThe ethics of AI pricing and how transparency builds consumer trustRecommended Resources:Predictably Irrational by Dan ArielyWorks of Rory Sutherland and Mark RitsonConnect with Caroline Cookson on LinkedIn. Get in touch with us----------Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide.For more information about AI pricing solutions, check out our Corporate sponsor Competera.ai.

Advertising legend and Spectator columnist Rory Sutherland joins Michael Simmons to explain why he thinks Britain's economic problem isn't income, tax rates or even inequality — it's property, rent extraction, and a national belief that housing is the safest and smartest place to store wealth. Hosted on Acast. See acast.com/privacy for more information.

If you've ever wondered why people do the strange things we do, this episode is your new favourite rabbit hole!Today we have Phill Agnew on the show, the mind behind Nudge — the UK's #1 marketing podcast, downloaded hundreds of thousands of times.But today?You get Phill unplugged — telling stories, breaking down psychology, and showing you how a few behavioral science principles can transform your business, your life, your TikTok following and even your marathon time.

Rory Sutherland reveals a simple truth about branding: your attitude toward a company isn't shaped by its logo or marketing - it's shaped by people. In this clip, Rory shares a Royal Mail insight that changed how he sees branding. After extensive research, they found that people's opinions of Royal Mail depended almost entirely on one thing… Whether they liked their postman. That discovery exposes a deeper truth about marketing and behavioral science: trust is personal, not corporate. Brands live and die through human interaction: not data, algorithms, or slogans. Rory explains why marketers must focus less on communication efficiency and more on emotional connection. The “postman effect” proves that great branding starts with real people doing ordinary things well - every single day. Have you ever loved a brand because of one great experience? Let us know in the comments. Subscribe for more Rory Sutherland insights on behavioral science, branding, and creativity.

Rory Sutherland reveals the one £4 book from 1916 that he says is “better than Harvard Business Review.” The book - Obvious Adams by Robert Updegraff holds timeless lessons on creativity, perception, and why obvious ideas often change everything. In this clip, Rory explains why modern marketers rely too much on data, models, and metrics and not enough on human psychology. Obvious Adams reminds us that the most effective ideas are often so simple they're ignored. He connects the dots between creativity, behavioral science, and business success, showing how the best marketing isn't about algorithms or efficiency, but about noticing what everyone else overlooks. Whether you're a marketer, entrepreneur, or creative thinker, this story will change how you see “obvious” ideas forever. What's your “Obvious Adams” moment? Share it in the comments below. Subscribe for more Rory Sutherland insights on creativity, behavioral economics, and brand strategy.

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren't shrinking - they're polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory's thoughts on advertising as a force for good Whether you're a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory's thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant. In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can't explain what people really want. Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas. Subscribe for more conversations on psychology, business, and creativity. Follow the podcast on Spotify & Apple Podcasts - coming soon! #RorySutherland #Marketing #Psychology #Podcast

On this week's Spectator Out Loud: Nick Boles says that Ukraine must stand as a fortress of European freedom; James Ball reviews If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI, by Eliezer Yudowsky and Nate Sores; Andrew Rosenheim examines the treasure trove of John Le Carre's papers at the Bodleian; Arabella Byrne provides her notes on skip-diving; and, in the battle of the sexes, Rory Sutherland says the thing to fear is not feminisation, but emasculation. Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

On this week's Spectator Out Loud: Nick Boles says that Ukraine must stand as a fortress of European freedom; James Ball reviews If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI, by Eliezer Yudowsky and Nate Sores; Andrew Rosenheim examines the treasure trove of John Le Carre's papers at the Bodleian; Arabella Byrne provides her notes on skip-diving; and, in the battle of the sexes, Rory Sutherland says the thing to fear is not feminisation, but emasculation. Produced and presented by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Ladies and laddies, Rory & Osh in one poddy.That is all.ON THE MENU:Scale Kills Magic: Why The Devonshire Will Never Open A Second SiteWhy Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”Amazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”What Standing in Queues teaches us about folly of consumer research… “if it's felt not thought, therefore it's not said”How Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you're leaning on an edge”The Danger of The Internal Four Walls: “Use your eyes like you've never used them before”How to Make Your Pub Busy + Do Things That Don't Scale… “literally walk around your pub or restaurant and buy punters pints”How to create a BRANDQUAKE… “never forget the impact of human to human interactions”The Busy Rule: “If you can't be good when you're busy, you can't be good when you're not busy”Customer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”Why Estate Agents don't let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”Waitrose's Inversion Communications Rule… “NEVER FORGET…what you don't do is also a form of communications”Tommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”Silent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happyDifferentiation requires something incredibly random… Rolls Royce Umbrellas in the car  ==============================================

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

Az epizód tartalmából: Rory Sutherland - the mirror image of any decision; Arizona Iced Tea; Project Arrow 2.0 - a kanadai villanyautó-projekt; 1.212 darab villanyautó-töltő; Alberta-i EV vásárlás; kanadai és kínai EV-k; Kína szél- és napelem farmjai; globális EV eladások (2025. Május); tízezer villanyautó akkumulátora; japán villanyautó-statisztika. Nyári dupla epizódunk 2. része. Shownotes: EMOB021 - Kanada És A Villanyautózás #2   Elérhetőségeink: W: https://Elektromobilitas.info YT: https://www.youtube.com/@ElektromobilitasPodcast/ @: ev@kanadabanda.com P: https://www.patreon.com/KanadaBanda

Why do cyclists in London run red lights? It's against the law, and yet, if you've cycled, driven or just observed London's cyclists, you'll know that many of them don't stop when there's a red light. Confession time: I'm one of them. Not all the time, but some of the time, and weirdly not when I'm in Munich — the other city I live in — but only in London.The question of why this happens — not just my red light running, but the act in general — is the subject of this episode. Because I think this seemingly simple act can reveal so much about our compliance with rules, our perception of risk, and the way environments shape behaviour.To unpack these insights, I'm joined by Ella Jenkins, Associate Director at Thinks Insight, and Pete Dyson, a behavioural science researcher at the University of Bath and co-author of Transport for Humans.  They've been part of a research team on a study commissioned by Lime, the electric bike and scooter company, which explores why cyclists in London behave the way they do.What we discover isn't about recklessness—it's about confidence, social signalling, poor infrastructure, and the surprising psychology of compliance. In our conversation, we examine the drivers of red-light running, the effectiveness of different interventions, and what this means for broader behaviour change.Whether you're a policymaker, a cyclist, or simply someone curious about how our minds and cities interact, this episode offers practical insights into one of the most visible — and misunderstood — forms of everyday noncompliance.Guest BiographiesElla Jenkins is an Associate Director at Thinks Insight, a strategy and research consultancy that helps clients understand human behaviour and deliver change. She led the research project commissioned by Lime to understand why cyclists in London run red lights. With a background in behavioural science and a passion for applying insights in real-world contexts, Ella brings both analytical rigour and empathy to her work.Pete Dyson is a behavioural science researcher at the University of Bath, where he focuses on transport systems and human behaviour. He is the co-author with Rory Sutherland of the influential book Transport for Humans: Are we nearly there yet? and previously served as the Principal Behavioural Scientist at the UK Department for Transport. He's also the current Cycling Mayor for the UK City of Bath.Pete blends practical policymaking experience with a deep understanding of the behavioural levers that shape how we move through the world.AI-Generated Timestamped Summary[00:00:00] Introduction and personal confession about red-light running[00:01:15] Overview of the Lime-commissioned research [00:03:20] Introducing Ella Jenkins and Pete Dyson[00:05:45] The origins and goals of the study[00:09:05] Red-light running as a defensive rather than reckless behaviour[00:12:08] Confidence and frequency of cycling linked to rule-breaking[00:13:14] Perceptions versus reality of who breaks the rules[00:16:32] The role of infrastructure and signal phasing[00:18:54] Social norms and peer influence on cyclist behaviour[00:21:46] Trust in the rules versus lived reality [00:24:20] Designing for behavioural cues[00:28:15] Comparison with other cities like Munich [00:30:58] The emotional context of cycling[00:34:46] Enforcement and views on potential interventions[00:38:12] Habit formation and unintended nudges [00:41:23] The interplay between education and empathy[00:46:49] Final reflections and Christian's closing thoughtsLinksElla on LinkedIn: https://www.linkedin.com/in/ella-jenkins/Pete on LinkedIn: https://www.linkedin.com/in/pete-dyson-9ba5301b/What drives red light running in London cyclists?, the research we discuss: https://fileserver.britainthinks.com/dl/wH4CcDyRg8bVThinks Insight: https://www.thinksinsight.com/Lime Bikes: https://www.li.me/en-gbTransport for Humans: https://www.transportforhumans.com/Pete's previous appearance on the show talking about Transport for Humans: https://www.humanriskpodcast.com/pete-dyson-on-making-transport-more-human/The announcement of Pete as Cycling Mayor of Bath: https://www.bath.ac.uk/announcements/the-bicycle-mayor-of-bath-pete-dyson/

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind. Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could not do without – The Choice Factory and The Illusion of Choice. Alongside him today, as is so often the case, is MichaelAaron Flicker, founder and president of (Zeeenno-Sigh) XenoPsi Ventures, a brand incubator firm that helps out all kinds of companies with financial, marketing and intellectual capital. As well as co-hosting their pod, and co-authoring their book, they've completed a hattrick of Co's by co-founding the Consumer Behaviour Lab, where they apply their considerable collective knowledge to help make marketing smarter, better and less stinky. In an episode where we open the sunroof on the human mind and reveal there's much more to it than day dreams, crippling doubt and song lyrics from 1996, we hear from two of the field's most compelling experts on what it really takes for a brand to be chosen. This episode is proudly dedicated to Rory Sutherland.    Follow Richard and MichaelAaron on LinkedIn.   ///// Timestamps 08:27 - Reflections on Career Path and Pivots 10:09 - Richard's Tribute to Ozzy Osbourne 12:39 - How Richard and Michael Met 14:22 - The Concept Behind Their New Book 16:01 - Writing Process and Collaboration Insights 20:21 - Discussion on Haagen-Dazs and Country of Origin Effect 25:04 - The Power of Naming: Patagonian Toothfish vs. Chilean Sea Bass 30:07 - Marketing Confusion Between Marketing and Sales Their Book Recommendations are: Alchemy by Rory Sutherland Tiny Habits by BJ Fogg /////

In this episode of Branded Leaders, host Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore why safe, logical marketing often fails — and why embracing chaos, irrationality, and unconventional thinking can create the biggest wins.Rory explains why capitalism is less about efficiency and more like betting on long shots, how seemingly “bonkers” decisions (like Amazon betting on Prime) can redefine entire industries, and why reframing simple observations is the real engine of creativity.The conversation dives into politics, persuasion, and the psychology of risk-taking — from Donald Trump's use of concrete language, to Elon Musk's non-neurotypical way of seeing the world, to why opportunity cost is more important than cost-cutting.Packed with humor, sharp insights, and provocative reframes, this episode is a masterclass in why playing it safe may be the riskiest move of all.

NB Sundays, as ever, are for thought pieces, lately all about gold as my book on that subject is about to come out. Midweek remains for markets We are now into launch week, so lots to promote: Secret History of Gold FeverThis week I've been in interview mode* Above we have me telling Ian Collins on Talk TV how rubbish the government is. * Here is me talking to Tom Winnifrith* Here James Delingpole.I have been working on a short film as well, which I hope to have ready for tomorrow.The book also had its first review - in the Telegraph.Here is what people have said so far“A fabulous, fascinating, fantastical tale” Matt Ridley, author of How Innovation Works”It doesn't just tell you about gold – it makes you feel its weight through history. It's just so interesting," Toby Young, Spectator”Written with both insight and Dominic's signature humour, this is essential reading for anyone who wants to understand the lengths human beings will go to for the promise of riches,” Rory Sutherland, author of Alchemy.“This delightful book is a most insightful and enjoyable romp through history and a well-researched, educational tour de force,” James Turk, author of The Money Bubble”Dominic Frisby's writings about economics and finance are, like his comedy, intelligent, beautifully crafted and always ahead of the curve. The Secret History of Gold is well-informed, utterly coherent and very, VERY timely.” Liam Halligan, Telegraph“Dominic Frisby is most trusted source of information for anything to do with gold,” Konstantin Kisin, Triggernometry”Well-researched and razor-sharp. Written with passion, principle - and the occasional punchline,” Al Murray, comedian and historian”Possibly the best-timed book ever,” Merryn Somerset Webb, Bloomberg“A brilliant, highly readable guide to the most alluring material of all,” Luke Johnson, investor and entrepreneur."Understand the history of gold, and you start to see what politicians and central banks would rather you didn't. Dominic reveals all with clarity and force,” Rob Dix , author of The Price of Money.“Frisby entertains impressively and convincingly … his tales of German and Japanese gold-hunting during the Second World War are eye-popping … a colourful and sly adversary to contemporary financial and political pieties,” Simon Ings, the TelegraphThe Secret History of Gold is available at Amazon, Waterstones and all good bookshops. The book comes out on August 28.Amazon is currently offering 20% off.Until next time,Dominic This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

On this episode of Nomadic Diaries, host Doreen Cumberford sat down with Chris O'Shaughnessy to explore the latest trends, challenges, and insights from the expat and globally nomadic community. From the impact of geopolitics on relocation patterns to the nuances of repatriation and the ever-present topic of belonging, the conversation is packed with truth bombs and practical wisdom for anyone navigating international lifestyles.1. Trends Among Expats & International MovesGeopolitical instability is causing unexpected relocations and higher uncertainty for expatriates.More organizations are planning ahead or reacting quickly to global shifts, leading to both planned and rapid transitions.Repatriation—unexpected and often more challenging than outbound moves—is a significant and growing concern.2. Navigating Uncertainty & ChangeUncertainty is ever-present; dealing with unplanned change is top of mind.Quick transitions have become more common, with increased requests for guidance on managing these changes.The speed of change, rather than the change itself, is what tends to be most destabilizing.3. Advice for Handling ChangeProcessing our intuitive reactions to change intellectually—taking time to name and break down sources of stress—can lead to better coping strategies.Understanding and identifying different types of resilience (cognitive, relational, motivational) can help individuals address specific stresses more effectively.Leveraging “leaky perception”: Changing our environment or perspective can shift our experience and stress response.4. Shifts in International School CommunitiesGrowing emphasis on student leadership and ownership in schools with international populations.Empowering students to act on new concepts and become advocates within their communities.Use of student ambassador programs and increased creativity from younger generations in addressing unprecedented global challenges.5. The Evolving Concept of BelongingBelonging is an increasingly important (and complex) topic as changes in language, technology, and society shift how we understand and express it.Technology is both a challenge and a tool for fostering interdependence and belonging.New generations are redefining what belonging looks like, shaped by navigating multiple unprecedented events.6. Recommended ResourcesChris O'Shaughnessy's book: Arrivals, Departures and the Adventures In BetweenMention of TED talks by Rory Sutherland, specifically around the concept of "leaky perception."Memorable Quotes“Repatriation is often seen as harder than an actual move.”“The speed of change throws us off.”“Perception is leaky—and we can use this to our advantage.”“The best advocates for their own communities are the students themselves.”Resources & Further ReadingChris's book: Arrivals, Departures and the Adventures In-Betweenhttps://www.amazon.com/Arrivals-Departures-Adventures-Christopher-OShaughnessy/dp/1909193720Atlas of the Heart by Brene BrownMindset by Carol DweckCritical Conversations  by Joseph GrennyLetters Now Sent by Megan C. Norton-NewbanksDoreen's book: Life in the Camel LaneSupport the showHome is Where Your Story Crosses Borders!We aim to inspire expat solutions, by helping you navigate global living with Confidence.

The Untold Stories and Strategies of Drayton Bird: A Must-Watch for MarketersWhat happens when one of the greatest marketing minds in history takes the stage? You get this.In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn't hold back.He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn't theory. This is real-world insight from someone who's been in the trenches.From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.Expect laughs. Expect brutal honesty. Expect notes.

I'm delighted to announce my new book, The Secret History of Gold - Myth, Money, Politics and Power, published by Penguin Life. It tells the epic tale of humanity's oldest and most treasured currency – from its explosive cosmic origins to its role in the power games of modern geopolitics.Watch the unboxing above

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond? Expect to learn about Rory's first experience to Buccee's, what Rory's thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory's advice for what people should do to optimise for attention, and much more… Sponsors: See me on tour in America: ⁠https://chriswilliamson.live⁠ See discounts for all the products I use and recommend: https://chriswillx.com/deals Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get a 20% discount on Nomatic's amazing luggage at https://nomatic.com/modernwisdom Get a Free Sample Pack of LMNT's most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Timestamps: (0:00) Don't Mess with Texas (3:31) Driving Etiquette in the Us vs the UK (13:02) The Genius Behind Reverse Benchmarking (20:13) Improving the Airport Experience (36:28) How AI Changes Your Decision-Making (45:50) How Can Businesses Generate Repeat Purchase? (55:31) Should We All Start Using Blimps? (01:03:12) Improving Food Delivery Apps (01:12:46) Is it an Option or an Obligation? (01:19:18) Is Money Becoming Unhealthily Concentrated? (01:31:10) How to be Smart with Your Money (01:40:31) Should We Get Rid of 'Adults Only' Areas? (01:44:37) The Great Complaint of Calvin Klein's Daughter (01:46:25) The Brilliance of Cuddly Animal Marketing (01:52:08) Rory's Product Ad Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Pete saved a bird's life this week, but can he split the G on a pint of Guinness? And if he can, does that make him a 6 Music Dad? Elsewhere, the lads finally get around to discussing their highlights of Glastonbury, Luke goes to see the legendary Iron Maiden live and then there's a big old chat about instagram stalwart and professional adman Rory Sutherland, and his weird take on local buses.Email us at hello@lukeandpeteshow.com or you can get in touch on X, Threads or Instagram if character-restricted messaging takes your fancy.Fill out our survey here to have a chance at winning a PS5!***Please take the time to rate and review us on Apple, Spotify or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior. He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.Key Takeaways:(03:10) Presenting a product effectively is not an option but a necessity.(05:24) The Uber map reduced stress not by shortening waits but by adding certainty.(06:54) People post-rationalize their decisions more than they realize.(09:04) Marketers should approach their work like detectives, asking what they don't know and seeking hidden motivations behind consumer behavior.(14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.(19:09) Price is a feeling, not just a number, in consumer decision-making.(23:35) Testing counterintuitive ideas reveals unseen marketing truths.(24:37) Sales aren't driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.Resources Mentioned:Rory Sutherlandhttps://www.linkedin.com/in/rorysutherland/Ogilvy UKhttps://www.linkedin.com/company/ogilvyuk/“Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherlandhttps://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529“The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clarkhttps://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455Insightful Links:https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketinghttps://www.moengage.com/learn/consumer-behavior-in-marketing/https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object. 

Few things in working life are as familiar or as dreaded as presentations, but done well they can persuade and even inspire. So what are the tricks to getting them right?From nerves to narrative, Evan Davis explores how structure, delivery and storytelling shape the way ideas land, and why clarity and connection matter more than ever.And is there still a role for the much-maligned PowerPoint slide?Evan is joined by:Abi Eniola, practitioner, RADA Business; Rory Sutherland, vice chairman, Ogilvy UK; Simon Gallagher, UK CEO, Euronext.Production team:Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Neil Churchill and Pat Sissons Production co-ordinator: Katie Morrison

In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising's most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects. 

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

On this week's Spectator Out Loud: Sean Thomas reflects on the era of lads mags (1:07); John Power reveals those unfairly gaming the social housing system (6:15); Susie Moss reviews Ripeness by Sarah Moss (11:31); Olivia Potts explains the importance of sausage rolls (14:21); and, Rory Sutherland speaks in defence of the Trump playbook (18:09). Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

In this episode of JUST Branding, we're joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies. SPONSOR. Augusta Precious Metals: our trusted gold IRA partners. Click to learn more: https://learn.augustapreciousmetals.com/trigger SPONSOR. Stash. Go to https://get.stash.com/trigger to see how you can receive $25 towards your first stock purchase. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://www.triggerpod.co.uk/shop/ Advertise on TRIGGERnometry: marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. 00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting The Media We Deserve 57:54 Rory's Thoughts On Political Marketing And PR Learn more about your ad choices. Visit megaphone.fm/adchoices