Podcast appearances and mentions of Rory Sutherland

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk about the future of the channel.Recorded on the ground at Retail Media Summit UK 2025, the respective interviews dive into what the "second phase" of retail media is going to look like, from deployment of the channel in the UK versus the US to its growth prospects amid a turbulent economy. This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ Ollie Shayer on his move to SMG and the challenges surrounding retail media (1:29)Daniel Knapp forecasts retail media's future and talks differences between the UK and US (9:03)~ Further reading ~ Six spicy predictions for retail media in 2026Rory Sutherland explains everything wrong with performance marketingIceland expands retail media network through Epsilon partnership Hosted on Acast. See acast.com/privacy for more information.

Buy our book! https://amzn.eu/d/74yyQRZ Rory Sutherland is back on the We Have a Meeting Podcast and this is the MOST insightful Rory Sutherland interview ever recorded. In this episode, Rory, Vice Chairman of Ogilvy and one of the most brilliant minds in behavioural economics and advertising, unpacks how human psychology drives decision-making, creativity, marketing, and influence. Topics covered include: Why attention spans aren't shrinking - they're polarising The hidden psychology of influencer marketing How brands can build trust and credibility in the digital age The power of counter-trends and revealed consumer preferences Why irrational behaviour makes perfect sense in marketing How YouTube became our new instruction manual Rory's thoughts on advertising as a force for good Whether you're a marketer, entrepreneur, creative, or just fascinated by behavioural science, this conversation will change how you think about marketing, persuasion, and human behaviour. Watch till the end for Rory's thoughts on the future of marketing, the role of storytelling, and why understanding human irrationality might just be the most valuable business skill of all. If you enjoy this, make sure to like, subscribe, and share for more world-class interviews with marketing and psychology legends.

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

Rory Sutherland shares mind-blowing insights on why the “boring” parts of life, like suburbia, YouTube tutorials, and everyday marketing that might actually be secretly brilliant. In this sneak peek from the full podcast, Rory breaks down how psychology, perception, and creativity shape the way we value things, and why logic alone can't explain what people really want. Watch the full episode soon for more from Rory Sutherland on marketing, human behavior, and why the world runs on irrational ideas. Subscribe for more conversations on psychology, business, and creativity. Follow the podcast on Spotify & Apple Podcasts - coming soon! #RorySutherland #Marketing #Psychology #Podcast

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence.On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated data to generate sustainable brand building. He also outlines retail media's role in generating 'brandformance' and why the success of the frozen paratha should propel a return to frozen food in Britain.This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.~ Episode breakdown ~ What's wrong with performance marketing? (1:48)How retail media can build a bridge between brand and performance (23:15)Why frozen food needs to make a return in Britain (31:31)~ Further reading ~ Investing in performance marketing is not enough, a view from Rory SutherlandHavas Market's Alex Walker on navigating adland in a time of ‘information overload' Hosted on Acast. See acast.com/privacy for more information.

On this week's Spectator Out Loud: Nick Boles says that Ukraine must stand as a fortress of European freedom; James Ball reviews If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI, by Eliezer Yudowsky and Nate Sores; Andrew Rosenheim examines the treasure trove of John Le Carre's papers at the Bodleian; Arabella Byrne provides her notes on skip-diving; and, in the battle of the sexes, Rory Sutherland says the thing to fear is not feminisation, but emasculation. Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

On this week's Spectator Out Loud: Nick Boles says that Ukraine must stand as a fortress of European freedom; James Ball reviews If Anyone Builds It, Everyone Dies: The Case Against Superintelligent AI, by Eliezer Yudowsky and Nate Sores; Andrew Rosenheim examines the treasure trove of John Le Carre's papers at the Bodleian; Arabella Byrne provides her notes on skip-diving; and, in the battle of the sexes, Rory Sutherland says the thing to fear is not feminisation, but emasculation. Produced and presented by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

»There are no solutions, only trade-offs«, Tom Sowell Dieses aus meiner Sicht herausragend wichtige Zitat ist leider nicht gut ins Deutschen zu übersetzen. Ich versuche es in dieser Episode zunächst mit einer Umschreibung und dann mit einer provokanten Theorie des Fortschrittes. Gibt es bei komplexen Problemen also keine Lösungen, sondern werden immer neue Probleme aufgeworfen, andere Systeme schlechter gemacht, oder neue systemische Folgen nach sich gezogen? Man verbessert also an einer Seite und verschlechtert an einer anderen. Aber Moment — hört sich das vielleicht schlechter an, als es in der Tat ist? Mein neues Buch: Hexenmeister oder Zauberlehrling? Die Wissensgesellschaft in der Krise kann vorbestellt werden! In dieser Folge ein paar kurze Gedanken dazu, ich in Bezug gesetzt zu früheren Episoden. Wie immer bei diesen kurzen Monologen: es ist eine Anregung zum Nachdenken und Kritisieren; und wenn sie kritisieren, machen Sie das bitte laut, sodass ich es auch höre, z.B. auf X; oder wenn Sie es leider mögen, gerne auch via E-mail. Was passiert bei komplexen Problemen? Was sind Wicked Problems? Treten neue Probleme auf derselben oder auf höheren systemischen Ebenen auf und was sind die Folgen für Fortschritt? »Je größer die Unsicherheit ist, umso einfacher muss man die Regulierung [oder das Modell] machen.«, Gerd Gigerenzer in Episode 122 Wenn »Lösungen« ein Problem reduzieren aber andere, neue Probleme höherer Komplexität schaffen, was bedeutet das für unsere Gesellschaft? »If we would do nothing, we would also be surprised by unpredictable developments. […] We solved the problems that were existential and created better problems and level up. […] I prefer those problems to the ones that made life nasty, brutish and short.«, Johan Norberg in Episode 107 Und zum Schluss: sind bestimmte »Lösungen« alternativlos, wie etwa in Politik oder Aktivismus gerne behauptet wird, oder ist die Situation doch etwas komplizierter und weniger logisch? »The opposite of a good idea can be another good idea.«, Rory Sutherland Referenzen Andere Episoden Episode 136: Future Brunels? Learning from the Generation that Transformed the World. A Conversation with Dr. Helen Doe Episode 129: Rules, A Conversation with Prof. Lorraine Daston Episode 125: Ist Fortschritt möglich? Ideen als Widergänger über Generationen Episode 122: Komplexitätsillusion oder Heuristik, ein Gespräch mit Gerd Gigerenzer Episode 109: Was ist Komplexität? Ein Gespräch mit Dr. Marco Wehr Episode 107: How to Organise Complex Societies? A Conversation with Johan Norberg Episode 99: Entkopplung, Kopplung, Rückkopplung Episode 94: Systemisches Denken und gesellschaftliche Verwundbarkeit, ein Gespräch mit Herbert Saurugg Episode 90: Unintended Consequences (Unerwartete Folgen) Episode 72: Scheitern an komplexen Problemen? Wissenschaft, Sprache und Gesellschaft — Ein Gespräch mit Jan David Zimmermann Episode 44: Was ist Fortschritt? Ein Gespräch mit Philipp Blom Episode 27: Wicked Problems Fachliche Referenzen Karl Popper, Alles Leben ist Problemlösen, Piper (1996) Thomas Sowell, A Conflict of Visions: Ideological Origins of Political Struggles (1987) Rory Sutherland, Alchemy, WH Allen (2021) Rory Sutherland, We have a Meeting 10 Rules of Alchemy by Rory Sutherland

Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Ladies and laddies, Rory & Osh in one poddy.That is all.ON THE MENU:Scale Kills Magic: Why The Devonshire Will Never Open A Second SiteWhy Restaurants Must Think About “Cost of Entertainment Hour” + “why skint kids spend loads on video games”The Devonshire Hiring Strategy: Hire people who think like we think… “hiring your mates is an underrated hiring strategy”Broken Fork + Silent Irritants Rule: “Your Job is to ANNIHILATE Silent Irritants”Amazon Primeification of Pulling Pints: “…Marketing spends too much time amplifying positives vs. reducing negatives”What Standing in Queues teaches us about folly of consumer research… “if it's felt not thought, therefore it's not said”How Pub Seating Arrangements can improve Train Journeys… “you still feel seen and welcome if you're leaning on an edge”The Danger of The Internal Four Walls: “Use your eyes like you've never used them before”How to Make Your Pub Busy + Do Things That Don't Scale… “literally walk around your pub or restaurant and buy punters pints”How to create a BRANDQUAKE… “never forget the impact of human to human interactions”The Busy Rule: “If you can't be good when you're busy, you can't be good when you're not busy”Customer Acquisition vs. Customer Retention… “brands spend way to much time on customer acquisition vs. customer retention”Why Estate Agents don't let buyers speak to sellers + “why watering your garden plants increases the chance of selling your house”Waitrose's Inversion Communications Rule… “NEVER FORGET…what you don't do is also a form of communications”Tommy Hilfiger Bullshit Rule: “necessary level of bullshit for a necessary level of expenditure”Silent Irritants vs. Silent Pleasantries: how to use behavioural variability to make your customers incredibly happyDifferentiation requires something incredibly random… Rolls Royce Umbrellas in the car  ==============================================

Get in touch with Jimmy about EVs and Solar Panels at jimmy@octopus.energy Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Marketing is broken - and Rory Sutherland is here to fix it. In this unfiltered episode of Jimmy's Jobs of the Future, legendary ad man Rory Sutherland (Vice Chairman of Ogilvy, TED sensation) returns to dismantle everything you think you know about logic, branding, and business. Rory dives deep into why rational thinking leads to bad marketing, how companies are ignoring the most powerful tools in psychology, and why irrationality is the ultimate competitive advantage. Expect riffs on iPhones vs Androids, what government and business get wrong about people, and how comedy, curiosity, and weirdness are the superpowers of great thinkers. Plus: Rory's thoughts on neurodiversity, conspiracy theories, alcohol-free beer, tribalism, and why your business probably needs a podcast. This isn't just marketing - it's how the world works.

Az epizód tartalmából: Rory Sutherland - the mirror image of any decision; Arizona Iced Tea; Project Arrow 2.0 - a kanadai villanyautó-projekt; 1.212 darab villanyautó-töltő; Alberta-i EV vásárlás; kanadai és kínai EV-k; Kína szél- és napelem farmjai; globális EV eladások (2025. Május); tízezer villanyautó akkumulátora; japán villanyautó-statisztika. Nyári dupla epizódunk 2. része. Shownotes: EMOB021 - Kanada És A Villanyautózás #2   Elérhetőségeink: W: https://Elektromobilitas.info YT: https://www.youtube.com/@ElektromobilitasPodcast/ @: ev@kanadabanda.com P: https://www.patreon.com/KanadaBanda

Why do cyclists in London run red lights? It's against the law, and yet, if you've cycled, driven or just observed London's cyclists, you'll know that many of them don't stop when there's a red light. Confession time: I'm one of them. Not all the time, but some of the time, and weirdly not when I'm in Munich — the other city I live in — but only in London.The question of why this happens — not just my red light running, but the act in general — is the subject of this episode. Because I think this seemingly simple act can reveal so much about our compliance with rules, our perception of risk, and the way environments shape behaviour.To unpack these insights, I'm joined by Ella Jenkins, Associate Director at Thinks Insight, and Pete Dyson, a behavioural science researcher at the University of Bath and co-author of Transport for Humans.  They've been part of a research team on a study commissioned by Lime, the electric bike and scooter company, which explores why cyclists in London behave the way they do.What we discover isn't about recklessness—it's about confidence, social signalling, poor infrastructure, and the surprising psychology of compliance. In our conversation, we examine the drivers of red-light running, the effectiveness of different interventions, and what this means for broader behaviour change.Whether you're a policymaker, a cyclist, or simply someone curious about how our minds and cities interact, this episode offers practical insights into one of the most visible — and misunderstood — forms of everyday noncompliance.Guest BiographiesElla Jenkins is an Associate Director at Thinks Insight, a strategy and research consultancy that helps clients understand human behaviour and deliver change. She led the research project commissioned by Lime to understand why cyclists in London run red lights. With a background in behavioural science and a passion for applying insights in real-world contexts, Ella brings both analytical rigour and empathy to her work.Pete Dyson is a behavioural science researcher at the University of Bath, where he focuses on transport systems and human behaviour. He is the co-author with Rory Sutherland of the influential book Transport for Humans: Are we nearly there yet? and previously served as the Principal Behavioural Scientist at the UK Department for Transport. He's also the current Cycling Mayor for the UK City of Bath.Pete blends practical policymaking experience with a deep understanding of the behavioural levers that shape how we move through the world.AI-Generated Timestamped Summary[00:00:00] Introduction and personal confession about red-light running[00:01:15] Overview of the Lime-commissioned research [00:03:20] Introducing Ella Jenkins and Pete Dyson[00:05:45] The origins and goals of the study[00:09:05] Red-light running as a defensive rather than reckless behaviour[00:12:08] Confidence and frequency of cycling linked to rule-breaking[00:13:14] Perceptions versus reality of who breaks the rules[00:16:32] The role of infrastructure and signal phasing[00:18:54] Social norms and peer influence on cyclist behaviour[00:21:46] Trust in the rules versus lived reality [00:24:20] Designing for behavioural cues[00:28:15] Comparison with other cities like Munich [00:30:58] The emotional context of cycling[00:34:46] Enforcement and views on potential interventions[00:38:12] Habit formation and unintended nudges [00:41:23] The interplay between education and empathy[00:46:49] Final reflections and Christian's closing thoughtsLinksElla on LinkedIn: https://www.linkedin.com/in/ella-jenkins/Pete on LinkedIn: https://www.linkedin.com/in/pete-dyson-9ba5301b/What drives red light running in London cyclists?, the research we discuss: https://fileserver.britainthinks.com/dl/wH4CcDyRg8bVThinks Insight: https://www.thinksinsight.com/Lime Bikes: https://www.li.me/en-gbTransport for Humans: https://www.transportforhumans.com/Pete's previous appearance on the show talking about Transport for Humans: https://www.humanriskpodcast.com/pete-dyson-on-making-transport-more-human/The announcement of Pete as Cycling Mayor of Bath: https://www.bath.ac.uk/announcements/the-bicycle-mayor-of-bath-pete-dyson/

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind. Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could not do without – The Choice Factory and The Illusion of Choice. Alongside him today, as is so often the case, is MichaelAaron Flicker, founder and president of (Zeeenno-Sigh) XenoPsi Ventures, a brand incubator firm that helps out all kinds of companies with financial, marketing and intellectual capital. As well as co-hosting their pod, and co-authoring their book, they've completed a hattrick of Co's by co-founding the Consumer Behaviour Lab, where they apply their considerable collective knowledge to help make marketing smarter, better and less stinky. In an episode where we open the sunroof on the human mind and reveal there's much more to it than day dreams, crippling doubt and song lyrics from 1996, we hear from two of the field's most compelling experts on what it really takes for a brand to be chosen. This episode is proudly dedicated to Rory Sutherland.    Follow Richard and MichaelAaron on LinkedIn.   ///// Timestamps 08:27 - Reflections on Career Path and Pivots 10:09 - Richard's Tribute to Ozzy Osbourne 12:39 - How Richard and Michael Met 14:22 - The Concept Behind Their New Book 16:01 - Writing Process and Collaboration Insights 20:21 - Discussion on Haagen-Dazs and Country of Origin Effect 25:04 - The Power of Naming: Patagonian Toothfish vs. Chilean Sea Bass 30:07 - Marketing Confusion Between Marketing and Sales Their Book Recommendations are: Alchemy by Rory Sutherland Tiny Habits by BJ Fogg /////

In this episode of Branded Leaders, host Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore why safe, logical marketing often fails — and why embracing chaos, irrationality, and unconventional thinking can create the biggest wins.Rory explains why capitalism is less about efficiency and more like betting on long shots, how seemingly “bonkers” decisions (like Amazon betting on Prime) can redefine entire industries, and why reframing simple observations is the real engine of creativity.The conversation dives into politics, persuasion, and the psychology of risk-taking — from Donald Trump's use of concrete language, to Elon Musk's non-neurotypical way of seeing the world, to why opportunity cost is more important than cost-cutting.Packed with humor, sharp insights, and provocative reframes, this episode is a masterclass in why playing it safe may be the riskiest move of all.

NB Sundays, as ever, are for thought pieces, lately all about gold as my book on that subject is about to come out. Midweek remains for markets We are now into launch week, so lots to promote: Secret History of Gold FeverThis week I've been in interview mode* Above we have me telling Ian Collins on Talk TV how rubbish the government is. * Here is me talking to Tom Winnifrith* Here James Delingpole.I have been working on a short film as well, which I hope to have ready for tomorrow.The book also had its first review - in the Telegraph.Here is what people have said so far“A fabulous, fascinating, fantastical tale” Matt Ridley, author of How Innovation Works”It doesn't just tell you about gold – it makes you feel its weight through history. It's just so interesting," Toby Young, Spectator”Written with both insight and Dominic's signature humour, this is essential reading for anyone who wants to understand the lengths human beings will go to for the promise of riches,” Rory Sutherland, author of Alchemy.“This delightful book is a most insightful and enjoyable romp through history and a well-researched, educational tour de force,” James Turk, author of The Money Bubble”Dominic Frisby's writings about economics and finance are, like his comedy, intelligent, beautifully crafted and always ahead of the curve. The Secret History of Gold is well-informed, utterly coherent and very, VERY timely.” Liam Halligan, Telegraph“Dominic Frisby is most trusted source of information for anything to do with gold,” Konstantin Kisin, Triggernometry”Well-researched and razor-sharp. Written with passion, principle - and the occasional punchline,” Al Murray, comedian and historian”Possibly the best-timed book ever,” Merryn Somerset Webb, Bloomberg“A brilliant, highly readable guide to the most alluring material of all,” Luke Johnson, investor and entrepreneur."Understand the history of gold, and you start to see what politicians and central banks would rather you didn't. Dominic reveals all with clarity and force,” Rob Dix , author of The Price of Money.“Frisby entertains impressively and convincingly … his tales of German and Japanese gold-hunting during the Second World War are eye-popping … a colourful and sly adversary to contemporary financial and political pieties,” Simon Ings, the TelegraphThe Secret History of Gold is available at Amazon, Waterstones and all good bookshops. The book comes out on August 28.Amazon is currently offering 20% off.Until next time,Dominic This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.theflyingfrisby.com/subscribe

Espresso's are powered by our wonderful sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Book a meeting with Unleashed by just clicking here!♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

On this episode of Nomadic Diaries, host Doreen Cumberford sat down with Chris O'Shaughnessy to explore the latest trends, challenges, and insights from the expat and globally nomadic community. From the impact of geopolitics on relocation patterns to the nuances of repatriation and the ever-present topic of belonging, the conversation is packed with truth bombs and practical wisdom for anyone navigating international lifestyles.1. Trends Among Expats & International MovesGeopolitical instability is causing unexpected relocations and higher uncertainty for expatriates.More organizations are planning ahead or reacting quickly to global shifts, leading to both planned and rapid transitions.Repatriation—unexpected and often more challenging than outbound moves—is a significant and growing concern.2. Navigating Uncertainty & ChangeUncertainty is ever-present; dealing with unplanned change is top of mind.Quick transitions have become more common, with increased requests for guidance on managing these changes.The speed of change, rather than the change itself, is what tends to be most destabilizing.3. Advice for Handling ChangeProcessing our intuitive reactions to change intellectually—taking time to name and break down sources of stress—can lead to better coping strategies.Understanding and identifying different types of resilience (cognitive, relational, motivational) can help individuals address specific stresses more effectively.Leveraging “leaky perception”: Changing our environment or perspective can shift our experience and stress response.4. Shifts in International School CommunitiesGrowing emphasis on student leadership and ownership in schools with international populations.Empowering students to act on new concepts and become advocates within their communities.Use of student ambassador programs and increased creativity from younger generations in addressing unprecedented global challenges.5. The Evolving Concept of BelongingBelonging is an increasingly important (and complex) topic as changes in language, technology, and society shift how we understand and express it.Technology is both a challenge and a tool for fostering interdependence and belonging.New generations are redefining what belonging looks like, shaped by navigating multiple unprecedented events.6. Recommended ResourcesChris O'Shaughnessy's book: Arrivals, Departures and the Adventures In BetweenMention of TED talks by Rory Sutherland, specifically around the concept of "leaky perception."Memorable Quotes“Repatriation is often seen as harder than an actual move.”“The speed of change throws us off.”“Perception is leaky—and we can use this to our advantage.”“The best advocates for their own communities are the students themselves.”Resources & Further ReadingChris's book: Arrivals, Departures and the Adventures In-Betweenhttps://www.amazon.com/Arrivals-Departures-Adventures-Christopher-OShaughnessy/dp/1909193720Atlas of the Heart by Brene BrownMindset by Carol DweckCritical Conversations  by Joseph GrennyLetters Now Sent by Megan C. Norton-NewbanksDoreen's book: Life in the Camel LaneSupport the showHome is Where Your Story Crosses Borders!We aim to inspire expat solutions, by helping you navigate global living with Confidence.

Rory Sutherlandtook a TOTALLY new angle to this conversationRory like you've never heard him before.ON THE MENU:Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will moveThe 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the otherNassim Taleb, KFC Salads,Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different modelsNassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humansWill Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”How Couples Sexting in 1980'sChurchill's Marketing Secrets to win world war twoSmart answers lie in dumb questionsM16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who's mentally unusual, then find a role for themJOB Descriptions are DUMB. Hire someone who's mentally unusual, then find a role for themA lot of people do nothing, some people do a lotJust because it makes sense, doesn't make it trueWe underestimate the power of randomness in Everyday lifeRick Rubin: You're measured on your outputs “Distraction is not procrastination”What are we trying to do here really?Exposure to natural variation in stimulus is healthy for humansHow this plays into branding, I.e. predictability vs randomnes.18.Engineering solutions are deterministic, Change behaviour it's cheaper, probabilistic19. The Disney Question: just because it makes sense, doesn't mean it's true.20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max ==============================================

The Untold Stories and Strategies of Drayton Bird: A Must-Watch for MarketersWhat happens when one of the greatest marketing minds in history takes the stage? You get this.In this unmissable episode of the ActionCOACH Business Growth Podcast, recorded live at Sky Studios, the legendary Drayton Bird delivers 77 minutes of pure gold. With over six decades in the marketing world and experience writing for American Express, working with David Ogilvy, and training the likes of Rory Sutherland, Drayton doesn't hold back.He shares untold stories, timeless strategies, and raw lessons that every marketer, business owner, and copywriter should hear. This isn't theory. This is real-world insight from someone who's been in the trenches.From headlines that double response rates to the brutal truth about why most copy fails, Drayton reveals what actually works and why human nature is the one thing marketers must understand if they want results.Expect laughs. Expect brutal honesty. Expect notes.

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

I'm delighted to announce my new book, The Secret History of Gold - Myth, Money, Politics and Power, published by Penguin Life. It tells the epic tale of humanity's oldest and most treasured currency – from its explosive cosmic origins to its role in the power games of modern geopolitics.Watch the unboxing above

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. The world is evolving at an unprecedented pace. With the rise of AI, we're witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond? Expect to learn about Rory's first experience to Buccee's, what Rory's thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory's advice for what people should do to optimise for attention, and much more… Sponsors: See me on tour in America: ⁠https://chriswilliamson.live⁠ See discounts for all the products I use and recommend: https://chriswillx.com/deals Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get a 20% discount on Nomatic's amazing luggage at https://nomatic.com/modernwisdom Get a Free Sample Pack of LMNT's most popular Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Timestamps: (0:00) Don't Mess with Texas (3:31) Driving Etiquette in the Us vs the UK (13:02) The Genius Behind Reverse Benchmarking (20:13) Improving the Airport Experience (36:28) How AI Changes Your Decision-Making (45:50) How Can Businesses Generate Repeat Purchase? (55:31) Should We All Start Using Blimps? (01:03:12) Improving Food Delivery Apps (01:12:46) Is it an Option or an Obligation? (01:19:18) Is Money Becoming Unhealthily Concentrated? (01:31:10) How to be Smart with Your Money (01:40:31) Should We Get Rid of 'Adults Only' Areas? (01:44:37) The Great Complaint of Calvin Klein's Daughter (01:46:25) The Brilliance of Cuddly Animal Marketing (01:52:08) Rory's Product Ad Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

James had a chance to sit down and chat with the legend, boss of Ruby Assembly, and all-round all-star Iolanthe Gabrie on her podcast Real Ambition in June 2025.Together they get deep on branding, Rory Sutherland, and contemporary horror films. Check it out!You can find Iolanthe's podcast here: https://open.spotify.com/show/3fgIdiaiSxD4F8iZO7xgXo

I spent a blazing hot day at RecFest 2025 talking to talent acquisition leaders about the one thing keeping them up at night: CHANGE.From Rory Sutherland's brilliant keynote on behavioural science and hiring "weirdos" to game-changing AI tools that are transforming interviews, here's what I discovered about the future of talent acquisition.KEY TAKEAWAYS:• Rory Sutherland's "bee theory" - why 20% of your hires should be explorers• AI note-taking is changing interviews forever• Why you need an AI strategy before your CFO gets one• How to shift from order-taker to strategic advisorTIMESTAMPS:00:00 - RecFest atmosphere and what to expect01:00 - Festival vibes and morning energy02:00 - Rory Sutherland's hiring heresy04:00 - Interview with Neil on dealing with change06:00 - AI strategy conversation07:00 - Evening festival atmosphere09:00 - Final thoughts and wrap-upThis isn't just another conference recap - it's real talk about what's actually changing in our industry and how to get ahead of it.CONNECT WITH ME:• Newsletter: https://www.employercontent.marketing/• LinkedIn: https://www.linkedin.com/in/chrislch/#RecFest2025 #TalentAcquisition #AIInHiring #RorySutherland #EmployerBranding #HRTech #Recruitment

Pete saved a bird's life this week, but can he split the G on a pint of Guinness? And if he can, does that make him a 6 Music Dad? Elsewhere, the lads finally get around to discussing their highlights of Glastonbury, Luke goes to see the legendary Iron Maiden live and then there's a big old chat about instagram stalwart and professional adman Rory Sutherland, and his weird take on local buses.Email us at hello@lukeandpeteshow.com or you can get in touch on X, Threads or Instagram if character-restricted messaging takes your fancy.Fill out our survey here to have a chance at winning a PS5!***Please take the time to rate and review us on Apple, Spotify or wherever you get your pods. It means a great deal to the show and will make it easier for other potential listeners to find us. Thanks!*** Hosted on Acast. See acast.com/privacy for more information.

Rory Sutherland, Vice Chairman at Ogilvy UK, joins Dots Oyebolu to discuss the underestimated power of perception, the limits of logic in marketing, and how behavioral science can uncover overlooked opportunities in consumer behavior. He explains why repeat purchases beat novelty, the role of emotional efficiency in decision-making, and how marketers should think like detectives rather than data analysts.Key Takeaways:(03:10) Presenting a product effectively is not an option but a necessity.(05:24) The Uber map reduced stress not by shortening waits but by adding certainty.(06:54) People post-rationalize their decisions more than they realize.(09:04) Marketers should approach their work like detectives, asking what they don't know and seeking hidden motivations behind consumer behavior.(14:23) Our sensory systems are inseparable from context, making marketing essential — without proper framing, even great products can fail.(19:09) Price is a feeling, not just a number, in consumer decision-making.(23:35) Testing counterintuitive ideas reveals unseen marketing truths.(24:37) Sales aren't driven just by lower prices — consumers often buy for the feeling of getting a deal, not the deal itself.Resources Mentioned:Rory Sutherlandhttps://www.linkedin.com/in/rorysutherland/Ogilvy UKhttps://www.linkedin.com/company/ogilvyuk/“Alchemy: The Surprising Power of Ideas That Don't Make Sense” (book) by Rory Sutherlandhttps://www.amazon.com/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529“The Experience Machine: How Our Minds Predict and Shape Reality” (book) by Andy Clarkhttps://www.amazon.co.za/Experience-Machine-Minds-Predict-Reality/dp/1524748455Insightful Links:https://www.meltwater.com/en/blog/customer-behaviour-data-driven-marketinghttps://www.moengage.com/learn/consumer-behavior-in-marketing/https://www.omniconvert.com/blog/consumer-behavior-in-marketing-patterns-types-segmentation/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object. 

Few things in working life are as familiar or as dreaded as presentations, but done well they can persuade and even inspire. So what are the tricks to getting them right?From nerves to narrative, Evan Davis explores how structure, delivery and storytelling shape the way ideas land, and why clarity and connection matter more than ever.And is there still a role for the much-maligned PowerPoint slide?Evan is joined by:Abi Eniola, practitioner, RADA Business; Rory Sutherland, vice chairman, Ogilvy UK; Simon Gallagher, UK CEO, Euronext.Production team:Producer: Osman Iqbal Series Producer: Simon Tulett Editor: Matt Willis Sound: Neil Churchill and Pat Sissons Production co-ordinator: Katie Morrison

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising's most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects. 

In a bonus live episode from Cannes, Professor Scott Galloway joins renowned CMO Kory Marchisotto (e.l.f. Beauty) and advertising legend Rory Sutherland to discuss three big topics: Is brand dead? Are we too risk-averse? And what is the future of the CMO?Timestamps00:00 - Start00:26 - Is the era of brand dead?13:54 - Do we need to make better advertising?20:11 - How CMOs can approach risk31:09 - The demise of the CMO

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

On this week's Spectator Out Loud: Sean Thomas reflects on the era of lads mags (1:07); John Power reveals those unfairly gaming the social housing system (6:15); Susie Moss reviews Ripeness by Sarah Moss (11:31); Olivia Potts explains the importance of sausage rolls (14:21); and, Rory Sutherland speaks in defence of the Trump playbook (18:09). Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

On this week's Spectator Out Loud: Sean Thomas reflects on the era of lads mags (1:07); John Power reveals those unfairly gaming the social housing system (6:15); Susie Moss reviews Ripeness by Sarah Moss (11:31); Olivia Potts explains the importance of sausage rolls (14:21); and, Rory Sutherland speaks in defence of the Trump playbook (18:09). Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

In this episode of JUST Branding, we're joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

Fundraising in 2025 isn't business as usual. James Varela, Partner at Rede Partners and Head of MENA, joins us to break down what it really takes to raise capital from LPs—especially in the Middle East. We talk DPI pressure, LP targeting, co-investments, how to build credibility in emerging markets, and the biggest mistake GPs still make when pitching. Whether you're struggling or oversubscribed, this one's for you.[00:00] Intro to James Varela and focus on capital raising in the Middle East.[00:30] James' 15+ years in capital raising across PE, infra, credit, and real estate.[01:26] Fundraising remains tough—macroeconomics and low DPI are key issues.[02:21] LPs cautious; focus shifting to GP quality and DPI visibility.[03:13] GPs turning to NAV lending and creative liquidity tools.[04:05] 66% of LPs now cite DPI as their top investment metric.[04:31] Strong fundraises begin 12 months out—prep is everything.[05:00] Nail your equity story—what sets you apart?[05:26] Focus on LPs where your strategy fits—don't spray and pray.[05:55] Transparency and respect matter more than past returns.[06:26] GPs often fail to systematize and name their edge.[07:25] LPs want proof—not theory—of execution and outcomes.[08:24] Plan 2–3 years out for Middle East fundraising; co-invests are key.[08:55] Content > presence—show up with something to say.[09:52] LPs want honest differentiation, not polished fluff.[10:51] Share what went wrong and what changed—credibility counts.[11:44] Most firms struggle from poor positioning, not poor product.[12:14] Systems reduce risk, especially for global firms.[13:37] Frameworks matter—manage what's out of your control.[14:07] Even top performers can fail at storytelling.[15:02] Reframing the narrative can unlock overlooked value.[16:26] Fundraising is marketing—Rory Sutherland's Alchemy cited.[17:22] Iteration is painful but critical—change takes work.[18:20] LPs care about the future, not just past returns.[19:09] Big firms re-entering mid and small-cap to chase alpha.[19:37] Middle East mistakes: wrong timing, same pitch, poor targeting.[20:34] Use portfolio milestones as conversation openers.[21:04] GCC LPs want both long-term trust and large co-invests.[21:59] Vision and culture alignment matter just as much.[22:29] Targeting is everything—don't chase irrelevant LPs.[22:59] LPs prefer North America, large GPs, proven track records.[23:57] Specialization and sector depth are rising priorities.[24:55] AI and tech are hot in the UAE—substance still matters.[25:54] Growing appetite for GP stakes from Middle East LPs.[26:21] Europe gaining ground as LPs move down-market.[27:14] Top reads: Alchemy, Acquired, Diary of a CEO, Tools of Titans, Atomic Habits.[29:05] Final thoughts: fundraising is either brutal—or it's fine. Nothing in between.Connect with James Varela on LinkedIn. Thanks for tuning in.Subscribe for more episodes on  iTunes & SpotifyGot feedback or questions? Email Alex at alex.rawlings@raw-selection.com. Until next time—keep smashing it!Raw Selection partners with Private Equity firms and their portfolio com

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

This week on bigcitysmalltown, we bring you a special live-recorded conversation with world-renowned behavioral economist and ad executive Rory Sutherland, hosted at the Geekdom Event Center in downtown San Antonio.Known for his provocative ideas on creativity, design, and human behavior, Rory joins host Bob Rivard for a wide-ranging and thought-provoking dialogue about how cities like San Antonio can unlock their potential—not by copying others, but by thinking differently.They discuss:• Why cities should lean into their uniqueness instead of competing on size• How human psychology shapes everything from public transit to public toilets• What San Antonio can learn from Buc-ee's bathrooms and British roundabouts• Why being “the third-best option” might actually be a city's greatest strength• The power of delight, surprise, and reverse benchmarking in economic developmentThis episode is for anyone interested in place-making, economic identity, and creative approaches to urban challenges. Whether you're in public service, business, or the creative sector, Rory's perspective will leave you seeing San Antonio—and its possibilities—in a whole new light.-- -- RECOMMENDED NEXT LISTEN:▶️ #120. Why San Antonio's Future Starts with Early Childhood Education – If Rory Sutherland challenges how we think about cities, this episode shows how San Antonio is rethinking its future from the ground up—literally. Bob Rivard sits down with civic leaders Peter J. Holt, Mark Larson, and Dr. Sarah Baray to unpack the city's nationally recognized investment in early education, what's working, and where big gaps remain.

Rory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor and undiagnosed ADHD.Some highlights for me included:Emotional support vapes and the peculiar concept of "Hooters Air"The psychology behind "girl math" and why price is just a feelingThe unexpected brilliance of Chaiwala's hidden improvementsThe history and psychology of run clubs and joggingClub Penguin's wild side and internet chaos in the UKThe infamous "dogging not jogging" jokeRory's love for Heathrow's parking podsThe idea of drone ambulances and future rescue techWhat Rory would do if he wasn't Rory SutherlandAnd of course his Origin Story inclusive of his journey with depression, anxiety, and the utility of his fameWhether you're a fan of behavioral science, marketing or just looking for a good laugh, this will be an instant favourite.Timestamps:00:00 – Introduction10:00 – Why Apple Vision Pro Failed17:10 – Emotional Support Vapes & Hooters Air24:10 – How Irrationality Helps Solve Crimes34:10 – "Girl Math" & Private Members Clubs42:57 – Psychology of Run Clubs & Jogging48:10 – Club Penguin's Wild Side55:10 – Rory's Love for Heathrow's Parking Pods1:02:10 – How Good Markets Kill Bad Products1:10:10 – Has Anyone Ever Been Killed by a Drone?1:20:10 – JP Morgan and the Cost of Commitment1:26:10 – Rory on Depression and Anxiety1:31:10 – Rory's Testimony on David-Sponsors:Fireflies.AIFireflies.ai is an AI-powered meeting assistant that transcribes, summarizes, and analyzes your conversations, making it easier to focus on what truly matters. Whether you're recording a podcast, leading a team meeting, or brainstorming your next big idea, Fireflies ensures you never miss a detail. It's like having a personal assistant who never sleeps.Beyond Baseline and BetterMan by Ross AndersonBeyond Baseline and BetterMan, founded by Ross Anderson, offer transformative experiences aimed at helping men optimize their minds and bodies for peak performance. Through retreats, coaching, and a supportive community, they provide the tools and insights needed to become the best version of yourself.​I'm incredibly grateful for their support and the value they bring to our listeners.​Get in touch: David@davidmcintoshjr.comInstagram: instagram.com/davidmcintoshjrBuy Merch:originstoryclub.co.uk

Celebrating 10 years of Recruiting Future! Over the last 10 years, I've interviewed hundreds of TA Leaders as well as CEOs, thought leaders, and the people building the technology that drives the industry forward. Back in 2015, we thought the pace of change was super fast and that the level of disruption was off the scale with social and mobile technologies reshaping how we communicated. In some ways, we might think it was impossible back then to imagine the world we live in now, but many of the changes we see in TA today have been in the works for a long time. The speed of change in talent acquisition is governed by the tension between organizational inertia, which slows things down, and external events like the pandemic, which can cause things to move at lightning-fast speeds. The Generative AI revolution is most definitely in the latter category. We are on the cusp of the most significant changes to TA and recruiting we have ever seen. So, as a TA Leader, how do you manage that change and make sure you and your organization are fit for the future? Over the last few months, I've been using the power of AI to unlock the Recruiting Future archive and model the mindset and behaviours of the most successful TA leaders that I've interviewed. People who have changed how their organizations think about talent, who thrive on disruption as a catalyst for positive change, and who know how to use technology to enable their vision. These leaders all have four things in common. They use foresight to understand and shape the future, they build influence with the most senior stakeholders in their organisation, they think different to create innovative talent strategies and they use the impact of new technologies to accelerate change. Foresight, Influence, Talent and Technology = Fitt This episode features clips from interviews with two TA leaders, two CHROs, a Behavioural Scientist, and a Futurist talking about these four key areas and what you and your teams can do to be fit for the future. Featuring: Laszlo Bock, former CHRO at Google, on skills Lisa Montieth, Head of TA UK at HSBC on foresight Lyndsey Taylor, Global Head of HR Transformation at Brooks Automation, on influence Rory Sutherland, Vice Chair at Ogilivy UK, on talent Laura Coccaro, Chief People Officer at iCIMS on technology Kevin Wheeler, Future Of Talent Institute, on job displacement Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

What if the key to standing out wasn't about doing things better than your competitors, but about focusing on what they're not doing at all? In this episode, I'm sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.You'll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn't being done—and turned it into their competitive advantage.I'll also share how I've applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.So if you're tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.ResourcesBuild your brand on social media effortlessly: Learn more about Mic Drop MomentsIf you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don't miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who's ready to stop blending in. And I'll see you next time—on The Standout Business Show.

Rory Sutherland, Vice Chairman of Ogilvy UK, and Nicholas Gruen, CEO of Lateral Economics, have both returned to debate the efficacy and limitations of applying systems thinking to complex problems. Resources and links: Ogilvy UK website Lateral Economics website Connect: Simplifying Complexity on X Simplifying Complexity on YouTube Sean Brady on X Sean Brady on LinkedIn Brady Heywood website This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies. SPONSOR. Augusta Precious Metals: our trusted gold IRA partners. Click to learn more: https://learn.augustapreciousmetals.com/trigger SPONSOR. Stash. Go to https://get.stash.com/trigger to see how you can receive $25 towards your first stock purchase. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://www.triggerpod.co.uk/shop/ Advertise on TRIGGERnometry: marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. 00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting The Media We Deserve 57:54 Rory's Thoughts On Political Marketing And PR Learn more about your ad choices. Visit megaphone.fm/adchoices

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality.   Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post

In this compelling episode of Steve's Rants, Steve Sims delves into the transformative power of books in the journey of building a successful business. He shares his top three favorite books that have profoundly impacted his business philosophies, highlighting their relevance in understanding media, psychology, and consumer behavior. Steve kicks off the list with "Trust Me, I'm Lying" by Ryan Holiday, a book that explores the intricacies of media manipulation and the critical role attention plays in the modern economy. He emphasizes the necessity of mastering media's power to enhance business visibility and reputation. Continuing with "Hooked" by Nir Eyal, Steve underscores the importance of understanding consumer psychology and creating products and experiences that foster loyalty and addiction. He explains how this book provides insights into crafting that essential 'stickiness' in customer relationships, vital for any business looking to thrive. The third recommendation, "Alchemy" by Rory Sutherland, taps into human psychology by challenging logical conventions and embracing creative magic. Steve appreciates how this book encourages thinking beyond logic to understand why people engage with brands, urging entrepreneurs to embrace disruption and difference. Steve rounds off his recommendations with a unique fourth choice: a genre mixing imagination with reality. He advocates for stepping out of the business realm to refresh and inspire creativity through crime dramas and fantasy. This episode is an essential listen for entrepreneurs eager to understand the dynamics of attention and consumer engagement, urging them to blend logical strategies with imaginative exploration for success in today's business world. Discover how these books can reshape your approach, infusing your business with innovative energy and strategic thinking.

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing? Expect to learn how effective companies will be at getting their employees back in office, Rory's thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices