Podcast appearances and mentions of Rory Sutherland

Welcome to another episode of The Data Debrief, the companion show to Driven by Data: The Podcast, where hosts Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's episode, share what's been on their minds, and explore the realities of leadership, culture, and capability across the data and AI landscape.This week, Catherine and Kyle reflect on the conversation with Peter Crouch, Group Innovation Director at Lloyd's Banking Group, digging into what it really takes to build an innovation function that earns its keep, why "solving the right problem" beats "solving the problem right," and the discipline required to stay pragmatic about AI when the pressure to look busy is everywhere.They cover:Why Peter's insistence that his team isn't a consultancy or a bolt-on, but something fully embedded in the business, matters for how any new function establishes its identity and avoids becoming just another side-of-desk activityThe distinction Peter drew between solving the right problem and solving a problem right, and why so much technical effort gets poured into questions that were never worth asking in the first placeCatherine's tie-in to a Rory Sutherland case study on managing customer perception, and why reframing expectations can matter more than actually speeding up a processThe Porsche brakes analogy: why confidence and trust in the underlying systems, not raw speed or new tech, are what actually give people the courage to move fastPeter's candour about AI decisions ageing quickly given the pace of change, and why the psychological safety to kill a six-month project that isn't working is more valuable than seeing it through for the sake of appearancesThe idea of building repeatable, scalable capability for turning ideas into outcomes, rather than chasing the next isolated "big idea"Kyle's thought of the week: prompted by Catherine, Kyle unpacks a pattern he's seeing across senior searches, talented specialists (using data governance as the example) who've risen to the very top of their track, out-earning some CDOs, only to find themselves boxed in with nowhere left to go. He explains why deep expertise in one domain rarely translates into credibility for a central, cross-value-chain leadership role, and why the people who make that jump early, often before they feel ready, tend to end up better positioned long-term. His advice: get genuinely clear on where you want to end up, be honest about whether your current track can get you there, and be willing to take a sideways or even backward step now if it sets up the bigger move later.Catherine's thought of the week: inspired by Harry Kane losing his voice mid-interview, Catherine reflects on her own voice-loss moment hosting last year's Driven by Data Live, and makes the case for giving everything to your work when it counts, leaving it all out on the pitch without apology, while still knowing that pace isn't sustainable every single day.Plus, a programming note and a community shout-out: Catherine is off for a short camping-holiday hiatus, so the show will pause for a couple of weeks, and the mentorship scheme's winter cohort is now open, get in touch to be paired with someone outside your usual industry and hear how genuinely non-linear most people's career paths really are.This episode explores why real innovation isn't about chasing shiny new ideas, but about building the capability, confidence, and psychological safety to work on the right problems, know when to walk away from the wrong ones, and be intentional about where your own career is actually headed.

Why Rory Sutherland Thinks You're Wrong (The Average Trap) Rory Sutherland Ogilvy InterviewMost businesses design for the "average" customer. Rory Sutherland, vice chairman of Ogilvy, explains why this leaves everyone dissatisfied. In this ActionCOACH podcast episode recorded at BizX 2026, host Neil Martin explores how to escape the average trap and think like your customers actually think.When the US Air Force designed fighter jet seats for the "average" pilot, virtually nobody fit. Few people are average across multiple dimensions at once. Rory built his reputation at Ogilvy challenging finance-driven thinking and revealing why psychological factors often matter more than practical features.What You'll Learn:Why Designing for Average Fails: The fighter jet seat story proves adjustability beats one-size-fits-all thinking across product design, customer service, and business strategy.Marketing as Probabilistic Discipline: Why finance executives struggle to value marketing. You're making probabilistic bets on future outcomes like a casino, not controlling internal operations like finance.The Data Paradox: Nearly all business data comes from the past. You're driving whilst looking in the rear-view mirror, missing opportunities that don't show up in historical data.The 70-20-10 Experimentation Framework: 70% proven tactics, 20% incremental improvement, 10% blue-sky experiments where failure should be your goal. Breakthrough ideas contain illogical elements that data would reject.Psychological Friction Blocks Sales: Emotional barriers prevent purchases more often than practical problems. Examples from caravan design to luxury watch brands show how removing psychological friction creates breakthroughs spreadsheets miss.Capitalism's Genius Is Variety: Why exploring 18 different solutions beats optimising one "perfect" average solution. Competition creates better outcomes by testing multiple approaches simultaneously.Marketing as Mindset, Not Function: Sell marketing as a way of thinking rather than defending what marketing departments do. This customer-perspective thinking prevents boards from making internally rational decisions that look foolish to actual buyers.Brought to you by Actioncoach UK | The World Number 1 in Business CoachingLearn more at: actioncoach.co.ukThis Episode is sponsored by Santander x Worldpay | Providing business and corporate clients with secure, in-store, and e-commerce payment solutions. Hosted on Acast. See acast.com/privacy for more information.

Who is Sharon?Sharon Kennedy is a business leader and consultant who specializes in helping high-achieving leadership teams reach their goals. With a systemic approach, Sharon works with successful and ambitious individuals who find themselves at a crossroads—where progress seems more difficult than it should be despite their capability and intelligence. By focusing on aligning organizational goals with effective strategies, Sharon guides her clients to greater clarity and collective achievement, emphasizing business-level solutions over individual fixes. Her work is driven by a commitment to turning challenges into opportunities for alignment and business growth.Key TakeawaysIn this insightful episode, Sharon Kennedy shares her expertise on how leaders and businesses can gain better alignment in their work, especially when navigating complexity and uncertainty. She explains why many high-achieving individuals and leadership teams feel like something is “missing,” even when they're doing so much right—and how stepping back, gaining clarity, and focusing on systemic coherence transforms both people and organizations.Key topics include:* Identifying the Type of Client Helped: Sharon discusses the kinds of ambitious leaders and teams she works with, who often find their progress harder than it should be and benefit from a systemic, not just individual, approach.* What Clients Have Tried Before: Many have read books, taken courses, or followed common advice, but struggle to see the results because true change requires personal insight and a shift in perspective.* The Power of Lightbulb Moments: Sharon explains that breakthroughs aren't about doing things “wrong,” but about discovering new ways of seeing challenges and embracing novel solutions.* Sharon's Process at Engage and Prosper: From open, candid diagnostics to supporting genuine business-wide alignment, Sharon covers her approach to lasting organizational change.* Valuable Takeaways: The importance of identifying areas of repeated friction, why strategy often fails to translate into reality, and why real coherence beats great intentions every time.* Inspiration & Influence: Sharon shares her influences, including Rory Sutherland and Simon Sinek, and reflects on what human behavior teaches us about creativity, bravery, and leadership.* The Killer Question: How do you know when your organization lacks coherence—and what can you do about it?Timestamps Overview* [00:00:31–00:01:15] Introduction of Sharon Kennedy and her background in talent and neuro-inclusion* [00:01:27–00:03:22] The characteristics of Sharon's ideal clients and her focus on business systems, not just individuals* [00:03:23–00:05:07] What clients have tried previously and why change requires personal insight and self-determination* [00:07:10–00:09:18] Sharon's process at Engage and Prosper: diagnostics, clarity benchmarking, and identifying points of friction in the business* [00:11:10–00:11:46] Why company values and real behaviors don't always align—and what to do about it* [00:12:45–00:16:27] Sharon's personal journey, influences, and what really prompted her approach to leadership coaching and coherence* [00:17:12–00:19:22] The “killer question”: Signs your organization or team lacks coherence, and what key indicators (like repeated unresolved issues) to look forDon't forget: If you want to connect, ask questions, or get notified about upcoming guests like Maria subscribe to the newsletter here. You only need your first name and email—easy as (coffee) pie!And don't forget: keep an eye out for next guest. To submit your own questions, subscribe to our newsletter and join the conversation!P.S. Loved this episode? Hit reply and let us know what resonated most_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at www.systemise.me/subscribeFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Do You Need a P.A.T.H. to Scale?We help established business owners with small but growing teams:go from feeling stuck, sceptical, and tired of wasting time and money on false promises,to running a confident, purpose-driven business where their team delivers results, customers are happy, and they can finally enjoy more time with their family -with a results-based refund guarantee: if you follow the process and it doesn't work, we refund what you paid.This is THE P.A.T.H. to scale your business.————————————————————————————————————————————-TranscriptNote, this was transcribed using transcription software and may not reflect the exact words used in the podcast.SUMMARY KEYWORDSneuroinclusion, talent development, innovation, education, high-growth sectors, leadership alignment, coaching, confidence building, skill development, business coherence, systemic approach, candidate-to-company pathway, fragmentation, fresh perspectives, clarity, diagnostic tools, Clarity benchmark, employee engagement, operational systems, team behavior, AI integration, onboarding challenges, early career hires, job fit, organizational congruence, company culture, values alignment, productivity, absenteeism, staff turnover, workplace coherenceSPEAKERSharon Kennedy, Stuart WebbStuart Webb [00:00:00]:Don't mess me about now. Now is not the time to mess me about. Hi and welcome back to It's Not Rocket Science, 5 questions over coffee. I'm here with— this is my coffee, by the way. I'm here with, uh, Sharon, and she has got coffee as well in front of her. Sharon Kennedy is a, um, a coach, uh, helping to develop future talent. Uh, she's, uh, works with people who are looking to develop high potential individuals in innovation, talent development, education. She's helping people build skills, confidence, and insight necessary to move in the fast-moving, high-growth sectors, particularly interested in people with neuro-inclusion in their development.Stuart Webb [00:01:16]:So Sharon, welcome to It's Not Rocket Science, 5 Questions Over Coffee, and thanks for being a guest.Sharon Kennedy [00:01:21]:Thanks for having me.Stuart Webb [00:01:24]:So tell me a little—Sharon Kennedy [00:01:25]:Perfect.Stuart Webb [00:01:27]:Let's, let's just explore a little bit. So if we're looking at the sort of the, the person you're trying to help, what is the, uh, what are the characteristics? What are the— what is it you, you are— you would say are the sort of, um, ideal client, ideal person you're trying to help with this neuroinclusivity, building their confidence, uh, in this fast-paced environment of education and employment today?Sharon Kennedy [00:01:50]:Well, I suppose it's— I suppose the first thing to say, and I understand why you've positioned it the way you have. But I— as much as I work on an individual level, I really come at it from a business level. That's what we're trying to achieve. And so, so the individual leader or individuals in this leadership team are, generally speaking, going to be quite successful and achieving lots of great things, lots of ambition, lots of intelligence, capability, and things like that. It's more that they're at a point where it seems harder than it should be. And they're still pushing forward. And I think really, for me, what I try to do, and, and we as a business, is about helping them find alignment in what they're trying to achieve and how they're trying to achieve it. So it's more of a systemic approach that we take to it.Sharon Kennedy [00:02:38]:So whilst all the things you described are exactly what we also do, you know, clarity, confidence, talent, uh, you know, development, and the sort of candidate-to-company pathway and making that the optimum that it can be. Ultimately, we're about trying to make sure that we're helping leaderships and companies be more coherent in their approach so that the consistency is there and the inner alignment is there as well. So if you ask me about the type of people, they're going to be very intelligent, capable people, but they're just kind of— they know something's missing, but they can't really work out what that is. Um, and so for us, it's normally sort of fragmentation in their thinking, really, and trying to help them sort of stand back sometimes and then look at things with fresh eyes.Stuart Webb [00:03:23]:So, so that's interesting. So, so tell me, um, what they've tried before. What is it they've been attempting to do before they come across somebody like you can help them with that alignment? Have they, have they done books, courses, all of the above?Sharon Kennedy [00:03:36]:All of that. I, I've— well, and just lived on the planet, you know, and, and gained experience and done lots of things brilliantly right. And done lots of other things that they, they don't quite know why it's not worked. And I think, I suppose it's sometimes it's like, you know, we grow up hearing the adages of, like, can't see the wood for the trees, or, you know, you're in the trenches rather than— and working in the business than on the business, all those great phrases. But I suppose actually sometimes it's, it's about helping people sometimes to think differently when they don't know how to think differently. Because it, you know, they'll— yeah, we've— again, I know I'm using the clichés, but the Definition of insanity: keep doing the same thing, expect a different result. And I suppose all these phrases and words don't always mean very much until you actually get to the point of where the penny drops. Somebody says something in a certain way, or enough things happen, and you just kind of go, I, I get it now.Sharon Kennedy [00:04:27]:It— that now makes sense to me in my way. And the problem is we all think differently. None of us think the same. None of us have got the same life experiences or talents or skills. We're all individual mashes of lots of, you know, life and experience and personality and DNA. And, you know, we're just unique individuals. And so what might be the penny dropping for one person is, you know, is it happens in a different way for somebody else at a different time. So it really— I know that might sound a bit ambiguous, but I think it's a bit like— that's what I've learned through doing coaching a lot of the time, is the individual has to self-determine their own insight All anybody else ever does is facilitate that being able to happen.Stuart Webb [00:05:09]:It's interesting. So, so it is— it, it— there's a moment, there's a, there's a point at which something happens, whether that be a difficult situation or a sudden realization that, that you've been doing it wrong all this time, which produces that clarity of thought suddenly that I need help.Sharon Kennedy [00:05:29]:Yeah, I don't even think wrong is not— and I'm not picking— you're not being critical, but wrong isn't the right word because I suppose it's just we all— everything is isn't it? All through our life we're trying and we're experimenting, we're exploring, and we're doing things differently. I think it's just sometimes somebody can have those, you know, whether you call them like light bulb moments or insights, whatever, you know, fat bombs, whatever you want to call them. A number of things happen, you know, whether it's a— you read a piece of content, you have a conversation with someone, you watch something. Sometimes it's just enough things that happen relatively that, that your brain— I mean, our brains are amazing. I've done a lot of stuff around neuroscience, and, you know, when we always think we have those light bulb moments, those light bulb moments are not just suddenly epiphanies. They're, they're our subconscious kind of going, maybe got the answer here if you want to maybe sit down for a bit, do things a bit differently, and listen to me, actually. And that's really what I help to sort of do as well, you know. That's what coaching is, and that's what sort of like systems designers and systems thinking and trying to get people to sort of sometimes stand back and, and just re-look at things with new perspectives, different perspectives, because it's really hard to do that, you know, because we take comfort and confidence in familiarity and, and knowing what we've always done.Sharon Kennedy [00:06:45]:And it might have always worked before, but we're in different times, and every so often you have to stand back and reappraise and reflect on what you have now, because it's, it's a new world all the time, regularly, you know. We're in another industrial revolution or whatever you want to call it. So So I think it is just having the confidence and being brave enough, really, sometimes to kind of go, is there maybe a different way to look at this?Stuart Webb [00:07:10]:So tell me, we've reached the sort of, uh, my third question then, and it's, it's about the valuable, uh, advice that you'd give. So talk to me a little bit about two things, one of which is, so what do you do? How do you bring the outcome that those people are looking for? And secondly, is there a piece of valuable advice that you'd give to our, our listeners at the moment? And yeah, I'd welcome any comments from anybody either listening in the future in the recording or as we're listening to us live now. If you've got questions, let Sharon know what those questions are so that we can, we can pose them to her. But Sharon, start with that first thing. What is it you would actually do within, within your business, Engage and Prosper, to help them overcome that challenge?Sharon Kennedy [00:07:56]:So I suppose the first thing we do is have a proper conversation, uh, and explore really what is happening in their business, what, what frictions and areas they're finding either repeatedly failing or frustrating or just costly, or, you know, they'll, they'll know. Every business will have its own version of that, and it might be a number of them, it might just be one area. So we have really open, candid chats around— structural, structured chat, but it still is a chat, it is a conversation to understand and explore that. And it does require a bit of trust and openness and it's obviously confidential. So that's the first thing we would do. If the next step is the right next step, we would run a Clarity benchmark, which is a diagnostic tool we use, which we've created around understanding the whole element of clarity in systems, people, and behavior, because it is structural, as we say. But, but the, the sort of free advice, if you like, that I would say to anybody on that call or otherwise is to to start thinking about where you're seeing repeated friction in the business, where things are— you're having to revisit them on a regular basis because you thought you dealt with them at that meeting, but something isn't— it's just not changed, or it's not landing, or it— people don't really know what they should be doing about what's been agreed, um, because that's really, again, where the coherence is not really there. It's not— it's not landed, or it's not clear, or it's not being driven in a clear way.Sharon Kennedy [00:09:19]:Um, and again, it's, it's quite difficult to give examples because that might be very diff— different in every business, but it might be, you know, a high turnover of staff for a particular type of role or a particular type of hire. Um, so early years, early career hires are regularly quite hard at the moment to sort of, um, engage and onboard and successfully, you know. Some of that might be because it's the wrong person and job fit. Some of it might be the job needs to evolve and move. Um, and I think you've gone now, so I feel a bit worried that you may have, um, just disappeared. And if this is still live— no, you're there.Stuart Webb [00:09:59]:I was merely focusing on you, Sharon, as you were talking about such an intense subject. I wanted people to, to focus on you rather than seeing me making gudie.Sharon Kennedy [00:10:08]:Tell me you were going to do it anyway. So, so that, so that's really— so it could be different stages of either people coming in, or it could be different systems that you're using. And again, with AI, oh my goodness, you know, people are overwhelmed with it. I think they don't quite know in some organizations and businesses how much they should be using, what they should be using it for, how they should be using it and integrating it. So there, there is— there are a whole, uh, plethora of areas and issues that could be the problem or the challenge for why the organization just isn't achieving what it knows it could and should. Um, so I think that's really the sort of free advice that I would suggest, really. Um, And it could be operational systems, team behavior, attitudes. I mean, you know, coming from an employee engagement, um, business and, you know, background, which I did for a long, long time, a lot of— a tiny example would be about, you know, having behaviors on the wall and these great values as a company culture and saying what it's like to work for us and we're brilliant and we're this and we're that and all the great honest sincere things, but not necessarily living by those values.Sharon Kennedy [00:11:10]:And it becomes a bit rhetoric rather than reality. So I think it— that's just one example of what I'm trying to convey, is that great intent and a great strategy written down isn't necessarily what the reality is or what the lived experience is. And, and I think ultimately that's, that's really what we're trying to do— some, you know, audits, housekeeping, whatever you want to call it— and then really move forward with a really coherent plan and also that individual congruence. So that internal alignment between the— what you want to be as a leader and as a business owner, and also what you are actually then delivering as a, as a leadership team.Stuart Webb [00:11:47]:Brilliant. I will now come back into screen so that you can see me, but I wanted people to focus on you when you were talking about that because I think it's important. Um, Sharon, thank you. And, and just to remind people, um, you'll see at the bottom of the screen I've put where we put our guests' contact details, their offers, uh, things like landing pages where you can go and get free things from them, uh, in systemize.me/free-stuff. And we'll have links to Sharon's website, Engage and Prosper. Yeah, got some downloads, got some downloads that we will be putting into our vault so that you can get hold of those and get— and hear some of the great wisdom that Sharon has on this. So, Sharon, that kind of, uh, you mentioned it once, and I presume, uh, it is from this background of, of, uh, of employing engagement, um, that you, you came to this realization. But it can't just have been employee engagement.Stuart Webb [00:12:45]:There must have been a light bulb moment, a book, a course, a personal experience. What was it that sort of suddenly made you realize that some of this stuff is related to Well, uh, these, these moments that sort of, you know, you now can help to step in and, and to help people to understand better.Sharon Kennedy [00:13:04]:Yeah, I mean, I, I did do a research around this question of like, you know, should I come up with a really clever author and things like that?Stuart Webb [00:13:13]:Please don't do clever, we don't do clever.Sharon Kennedy [00:13:16]:Well, what I suppose I came down to really was the fact that, you know, I'm the, the right side of 50, if that's the right phrase, but you know, I'm 52 now and I think, you know, I've had lots of chapters in my career, lots of working with lots of different, you know, great bosses, great leaders, um, and either, you know, been to events and been inspired to get inspired by people every day. And, um, I suppose what I've recognized through my own observations, pattern recognition, whatever you want to call it, is that when leaders are sort of inconsistent, um, and it's hard to actually see consistency in someone if you're not seeing enough communication, interacting enough, it takes a long time to layer knowledge and understand who somebody is or what business is and all those sort of things. So for me, it's about when things are fragmented, you know, if leadership is fragmented, if how the business works is fragmented, how it communicates, how it does things. And it, you know, and some people might use the word chaos, and I don't really mean chaos because I'm not suggesting any business is chaotic, but I do think we think often it's more organized than it actually is because a lot of things are tacit knowledge, um, things just get done. We don't always know who does what until person leaves that did it. Um, so it's things like that really. It's sometimes just having some order with some scope for creativity, innovation, all those sort of things. But for me, it's not one person, it's not one thing.Sharon Kennedy [00:14:42]:You know, there's some brilliant names I could drop. I mean, Rory Sutherland, I think, is just fabulous. Whenever you— you know, the opposite of a great idea is another great idea. You know, I think that, like, you just go around an eternal loop on that phrase alone. You know, it just proves that there's never one right or wrong way of doing anything. There's many, many ways of doing it. Um, you know, Simon Sinek, you know, he had big influence on me many years ago. Um, Dan Pink, you know, um, I think— trying to think of one of the other big readers, and I can't think of his name now, one of the authors on marketing.Sharon Kennedy [00:15:11]:Um, his name's gone for me, but, um, it might come back in a minute. But loads of people have really inspired me with what they've known, what they've seen, what they've realized. And, and I think really what really inspires me is human behavior. So everybody inspires me because I get to see how they think, how they work, how they manage things, how they overcome things, and how they do things differently. Because it's doing the different things that allow you then to do things differently, which I know might sound really obvious, but, you know, other people being brave enough to do things differently allows you to recognize that there isn't a right or wrong. And so therefore, people can't really judge you for your approach because it's just how you think and what you're prepared to try. Um, and sometimes happy accidents come out of that, and other times— I think Rory Southern gives an example of a, of a, of a about a bench, you know, that when people sadly pass and people put a memorial bench there. And I'm not going to do his talk justice, but I recommend everyone watches it.Sharon Kennedy [00:16:05]:And he talks about, you know, where you do need a bench, there's never any— a bench, you know, nobody ever sat there for a bench to then be put there, you know, or, or things like that. But anyway, you know, I'm not— so I'm not doing him justice, but, you know, he does, uh, he thinks of some things in a very, um, creative way. And I think it's that creativity that allows us to, to do things in a better way. Sometimes like brilliance, and sometimes it's a learning that we grow from, like in an invention, you know.Stuart Webb [00:16:34]:That's brilliant. Um, Sharon, I, I guess, I guess I'm left with only one question, uh, and it's the question that, that, that I often, I often ask in this, which is what is the question that I should have asked that I haven't yet, that, that sort of killer question that brings it all together, which gives us a neat way of sort of, you know, trying to encapsulate all this. And, and I can't think of what that question is, so I guess I have to rely upon you to think about that question. So what's that, what's that killer question? What's that question I should have asked you which I haven't yet? Um, and obviously once you've asked, uh, once you've asked the question, you better answer it for us because I don't know the answer.Sharon Kennedy [00:17:12]:Well, I think we've, we've covered a lot of it already, really, but I suppose the question was, was You know, how do you know when an organization lacks coherence? And I suppose as a, a leader or a manager in it yourself, it's going to be when, you know, some of what I've said before, you know, when that issue just keeps coming back up, it's still not resolved, or the accountability for making it resolved and solved, it just— it doesn't, doesn't land. That person doesn't own it, or that team or department or whoever it is, supplier, whatever it might be, because obviously there's multi-parts of a business running well and growing. Um, it just could be a repetitive issue that you think has got fixed and then it's back again. Um, and, and if people are compensating, I think that's the real deep pit, isn't it? Some things actually work, but not through or without a lot of effort or a lot of being pulled out of shape and, and stress. Um, a burnout, you know, or— I mean, yeah, one of the big dashboard KPIs that most businesses always look at is absenteeism. You know, sickness, uh, you know, turnover. All those— the stats are always normal ones to look at. But I suppose really it's about tenure and productivity for me, you know.Sharon Kennedy [00:18:22]:Are people staying because you're a good employer and it's all working relatively well, i.e., that it's in congruence for them as an individual working for your business? And as a, as a company, are you in coherence with how you should be and could be operating?, so that those KPIs, you know, are actually in a good balance. It's never going to be a perfect world, but, but if you keep having to revisit the same stuff, something's not working. And I suppose it, you know, and I'm making that sound really simple because of course all those individuals are trying to resolve it, but there's, there's obviously got to be a different way to attack it because maybe like with a lot of business development, when a client comes to you and says, this is our problem, it's normally something else that's actually the problem, not what they think it is. And that's because often they just don't get the time or the luxury to be able to sit back and actually look at things with fresh perspectives and, and ask different questions.Stuart Webb [00:19:22]:Yeah, uh, Sharon, uh, yeah, great perspective. Uh, thank you so much for causing us to just stop for a moment and think about some of those things. And, uh, I encourage you, uh, listening, uh, listening to the recording, uh, drop into the comments below this your questions to Sharon. She will, she will be able to get back to you and answer them because I think that's important that you get questions like this answered. Um, and for me, I just have one tiny little ask, and that is, um, if you've enjoyed this, even if you haven't, um, excuse me, uh, please go to www.systemize.me.Sharon Kennedy [00:20:04]:That's s-y-s-t-e-m-i-s-e.me/subscribe.Stuart Webb [00:20:09]:There's a simple form there that just gives you, uh, asks you for your name, uh, your email address, and that means you can get onto the mailing list where I send out information about who's coming up in this week's podcast recording. And you can get it then, and, uh, you also get the copy of the recording when it comes out. So Sharon, excuse me again. Thank you so much. Thank you for just spending a few minutes with us. Now, uh, we've had— we would appear the people are now leaving the live, uh, live recording, so they have had their questions answered, which is important. Thank you so much for spending a few minutes with us. I look forward to, uh, to, to seeing you answer those questions that come in on the chat below the, the podcast.Stuart Webb [00:20:53]:So thank you for spending some time with us.Sharon Kennedy [00:20:55]:Thanks for having me, Stuart. I really enjoyed it. Get full access to It's Not Rocket Science! at thecompleteapproach.substack.com/subscribe

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess" article by Blair Enns for winwithoutpitching.com Rory Sutherland podcast interview on Liam Curley's Undisputed Authority

Episode 6 of Watts & Wheels – TechCentral's electric motoring show – sees hosts William Kelly and Duncan McLeod wade into the most opaque corner of the South African car market: tariffs, subsidies and what they really cost the people buying the cars. William opens with a deep dive into why locally sold vehicles are priced the way they are, unpacking the difference between SKD (semi-knocked-down) and CKD (completely-knocked-down) assembly, the all-important “local content value” that drives a car maker's tariffs and incentives, and why economies of scale make it so hard for a country building thousands of cars a year to compete with rivals building millions. The episode's centrepiece is an interview with Donald MacKay, CEO of XA Global Trade Advisors, who demystifies how South Africa's automotive support regime has worked since the late 1990s – and who actually pays for it. The hosts then turn to the Chinese surge in local showrooms: Chinese brands already accounting for roughly 15% of the market once GWM, MG and others are counted in; and a run through the best-sellers, led by the Chery Tiggo 4. Then it's review time. William drives the all-electric Alfa Romeo Junior Veloce – 207kW, made in Poland, yours for R995 000 – and falls hopelessly in love (it's rather sad to watch, if we're honest). Also in the mix: a jaw-dropping Volvo safety clip in which an EX60 is launched – airborne – into a steel pole; and a Rory Sutherland-inspired riff on why the self-driving car isn't really a car at all but a “room on wheels” – a mobile office, a meeting room, even an income-generating asset – plus what an acceptable robot-driver accident rate should look like next to human drivers. The show closes with Hot or Not. TechCentral

  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”   Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants. ON THE MENU: 00:00:00 Restaurants Are the Galapagos of Marketing 00:01:05 What Customers Really Pay For 00:03:06 The Restaurant Real Estate Play 00:05:25 Why Tiny Menus Build Belief 00:06:58 Reverse Benchmarking Restaurant Success 00:08:53 Surprise Is The Secret Weapon 00:09:14 Steve Jobs' Overlooked Genius 00:11:03 Why Uber Feels Like Magic 00:13:21 Price Is A Feeling 00:16:14 Menu Design Changes Everything 00:18:41 Restaurants Push Wine Without You Noticing 00:21:02 The Peak End Rule Explained 00:22:34 Why Clear Signage Makes Money 00:26:32 One Word Can Raise Prices 00:27:51 Taco Bell's London Mistake 00:31:42 Why Customers Don't Know 00:34:36 Managing Expectations Changes Everything 00:36:37 Is Uber Eats Really Marketing? 00:37:00 Audience Q: Quick Service Hospitality 00:39:59 Bucky's Toilet Business Genius 00:42:00 Audience Q: Measuring What Matters 00:46:31 Disney Would Fix High Speed Rail 00:47:57 Audience Q: Scaling Founder Feeling 00:48:50 Don't Sell To Private Equity 00:52:23 Why Big Companies Kill Ideas 00:53:36 Why Red Bull Shouldn't Work 00:54:52 Farmers Markets Make No Economic Sense 00:55:53 Copying Creates The Opposite Opportunity  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are failing at social media by copying tactics without understanding strategy.Michael Corcoran is the former head of social at Ryanair, where his team of just eight people transformed the airline into a viral sensation. Today he runs Slice Social, a social media consultancy helping brands achieve extraordinary results through strategic social media marketing.In this episode, you'll discover why jumping on trends isn't a strategy, how to use the 4C's framework to develop actual social media strategy, and why Michael thinks you should create a "data dating show" for a B2B SaaS company. Plus: the real reason Ryanair's unhinged posts worked (hint: it wasn't just about being funny).Here's what you'll learn in this episode:(00:00) Intro(01:06) What clients really want from social media consultants(06:05) The education gap between social media managers and marketers(07:42) Why content pillars aren't strategy (and what actually is)(14:56) Why everyone copying Ryanair's tactics is missing the point(19:31) The 4C's framework: Company, Category, Culture, Customer(22:26) Why posting memes might be lifting your category, not your brand(31:14) Creating a "data dating show" for B2B marketing(60:14) The ROI of 2 billion impressions at Ryanair(63:26) Rapid fire: Books, tools, and who to interview nextWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Michael Corcoran:LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/X: @mc_so_meWebsite: https://www.slice-social.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Alchemy by Rory Sutherland: https://www.amazon.com/Alchemy-Dark-Art-Science-Persuasion/dp/0062388428Ahrefs: https://ahrefs.com#SocialMediaStrategy #MarketingMarketing #SocialMediaMarketing #AhrefsPodcast

The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It's this same passion that inspired him to found Ogilvy's Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don't quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.Dan is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. He has managed over 1000 behaviour change projects with a portfolio spanning 100+ major brands. He also curates Nudgestock, the world's largest behavioural science festival.In this episode, Rory and Dan share their insights on loyalty, behavioural science and cover hot topics from their favourite programmes, to generosity to subscriptions to partnerships and more. We'll also be learning about their favourite books and highlights and key learnings from the many sectors and programmes they have worked on.Hosted by Charlie HillsShow Notes:- 1) Rory Sutherland2) Dan Bennett3) Ogilvy Consulting4) Nudge Stock5) MAD//Masters6) Obvious Adams (Book Recommendation)7) Creativity (Book Recommendation)8) Alchemy (Book Recommendation)9) Positioning: The Battle of Your Mind ( Book Recommendation)10) Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in royal Deeside, and a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussion flows naturally toward the topic of the power of social proof in the B2B space. Unlike world-renowned B2C brands such as Adidas, lesser-known B2B companies must rely heavily on case studies, certifications, and social proof to make buyers feel safe. We discuss the dangers of using confusing, engineering-led product names and turned out Dyson's intricate model numbers was a perfect illustration of that, often leaving consumers unable to make an easy choice.   On the second half od this episode, the conversation shifts to a deep dive into Google's recent major announcements, including their plan to weave sponsored product ads directly into conversational AI responses. Will this turn out to be an innovative move or just an unimaginative reaction to losing search traffic to ad-free platforms like Claude...? Julie also touches on the transition from dynamic search ads to AI Max, which aims to offer advertisers more control over their assets, and Google's new focus on tracking "qualified future conversions" to better accommodate long B2B sales cycles.   The episode wraps up with staggering statistics on AI search adoption, noting that AI mode now boasts over one billion monthly users with increasingly long follow-up queries.   Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in Royal Deeside, where a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussion flows naturally toward the power of social proof in the B2B space. Unlike world-renowned B2C brands such as Adidas, lesser-known B2B companies must rely heavily on case studies, certifications, and social proof to make buyers feel safe.   Discussing the dangers of using confusing, engineering-led product names, Dave and Julie bring up Dyson's intricate model numbers that serve as a perfect illustration of this, as they often leave consumers confused and unable to make an easy choice.   In the second half of the episode, the conversation shifts to a deep dive into Google's recent major announcements, including their plan to weave sponsored product ads directly into conversational AI responses. Julie and Dave debate whether this will turn out to be an innovative move, or just an unimaginative reaction to losing search traffic to ad-free platforms like Claude. Julie also touches on the transition from dynamic search ads to AI Max, which aims to offer advertisers more control over their assets, and Google's new focus on tracking "qualified future conversions" to better accommodate long B2B sales cycles.   The episode wraps up with some staggering statistics on AI search adoption, noting that AI mode now boasts over one billion monthly users who are typing in increasingly long follow-up queries.   And as plugged multiple times throughout the show, be sure to go and listen to the Uncensored CMO podcast to hear the full conversation with Rory Sutherland and Tom Goodwin.

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative departments, whether we truly understand how advertising works, and how marketers can finally gain the influence they deserve inside organisations.Timestamps:00:00 - Start00:56 - What will be the advertising agency of the future?10:39 - How to change the way we think about ad agencies15:42 - Why the government need a creative department19:44 - Creativity isn't dead because AI only uses data from the past22:32 - How marketers can achieve the influence they deserve24:08 - Do we really know how advertising works?29:29 - Is Tesla applying marketing thinking?31:58 - The future of driverless cars and the danger of Silicon Valley44:03 - Human interaction vs digitising everything47:43 - Tom and Rory's advice for CMOs

Guthrie Cooper (Senior Group Product Manager, AI & Robotics) and Nidhi Sharma (Global Head of Engineering AI & Incubation) from Just Eat Takeaway.com join the MLOps.community to pull back the curtain on how one of Europe's largest food delivery platforms is running an internal innovation engine. From autonomous delivery robots to agentic AI voice assistants, they share what it actually takes to build like a startup inside a 40,000-person company.Inside Just Eat's AI Lab: Voice Agents & Agentic Commerce // MLOps Podcast #377 with Just Eat Takeaway.com's Guthrie Cooper (Senior Group Product Manager, AI & Robotics) and Nidhi Sharma (Global Head of Engineering AI & Incubation)

Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

We often hear the ideas of great thinkers, but rarely get to understand how they actually think or who they are as people.In this episode of The Courageous Leaders Podcast, I am joined by Rory Sutherland, President Emeritus of Ogilvy UK, best-selling author, and one of the most influential voices in advertising, behavioural science, and decision-making.If you've ever wondered why some ideas take off and others die fast, why the little things in business matter more than you think, or how to rethink productivity for your team, you'll find something practical and eye-opening in this conversation. We cut through business theory and get honest about human behaviour, team culture, and leadership decisions that work in the real world.You'll come away with new ways to look at decision-making, organisational performance, and what it takes to lead bravely in uncertain times, especially with the rise of AI, complexity, and shifting workplace cultures.What We Cover:00:00 Intro01:41 Dare to Be Trivial: Why Small Things Matter13:23 Leadership, Influence & The Power of Great Teachers14:50 Why Business Is Learned Through Real Experience18:03 Time, Stress & How Rory Thinks About Control24:12 Creativity, Uncertainty & Not Knowing Yet28:00 What Leaders Miss in Strategy & Collective Thinking30:17 Why Human Businesses May Win in an AI World34:51 Why Teams Fail & The Problem with Over-Measuring35:45 The Disappearance of PAs & What It Means for Leaders36:55 Redundancies & The Danger of Short-Term Thinking40:34 How Rory's Mind Works & Why He Avoids Talking About Himself49:45 The Influence of His Mum & Understanding Human Behaviour51:22 Neurodiversity Is a Feature, Not a Bug54:24 Final Reflections & Closing ThoughtsKey Leadership Insights• Why great leaders focus on influence, not control• How creativity comes from being comfortable with uncertainty• Why measuring individuals destroys team performance• The hidden cost of short-term thinking in leadership• How silos quietly break organisations from within• Why neurodiversity is a competitive advantage, not a weakness• The courage required to back ideas others doubt• Why founder-led businesses often outperform corporatesIf you want to lead better, think differently, and understand how great leaders actually operate, this episode will challenge how you see leadership.

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia only to realise that Experian's logo was proudly displayed on every single slide. What could have been a career-ending blunder turned into a long-standing client relationship and a story that still gets a laugh today.The team reflects on the lesson behind the mishap. Sam shares how working alongside Rory Sutherland shifted his perspective from “knowing it all” to embracing curiosity and collaboration. It's an honest conversation about humility, growth, and the surprising ways that small mistakes can lead to big professional wins.Whether you have ever sent the wrong deck or just enjoy hearing marketers own their most human moments, this episode is equal parts insightful and entertaining.Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Patrick questions how double income households shifted from option to requirement, links taxation and property ownership to this loss of family leisure, and weighs both spiritual and practical responses. Listeners raise honest struggles: a puzzling job reference, the wording of the Our Father, and whether God ever truly leads us into temptation. Audio: Double-income household started as an option but quickly became an obligation – Rory Sutherland - https://x.com/newstart_2024/status/2039406825875841472?s=20 (00:24) Jorge (email) – This world will have suffering, but He also promises to give us strength (06:18) Nancy (email) - There was a guest on last night's Family Rosary Across America (forgive me for not remembering his name) who said, during the Our Father, "do not lead us into temptation" instead of "and lead us not into temptation." (10:25) James - Two Fish are swimming along in the ocean and encounter another fish going in the opposite direction… (12:23) Jo (email) – What place is being prepared for us? (18:19) Harvey - How do you translate the part of the Our Father that says 'Lead us not into temptation'? (20:18) Maria - In Spanish, it says 'do not allow us to fall into temptation'. (26:57) Email – My former employer isn’t responding to calls or emails looking for references about me (32:45) Carlo - What does it mean when Jesus told his disciples to pray that they not undergo the test? (35:08) Gary (email) – I had my first confession in 58 years because of you. (45:21)

Two of our most popular guests return for a conversation on what's gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity.Expect behavioural science, contrarian thinking, and plenty of ideas that will make you rethink how marketing really works.Timestamps00:00:00 - Start00:01:31 - Digital overload - are consumers given too much choice?00:05:51 - The power of “Easter Egg Thinking”00:07:54 - Have hotels destroyed choice architecture?00:10:56 - More choice reduction failures00:14:46 - Do consumers need more choice?00:17:45 - How ad agencies can discover real insights00:19:21 - An idea to revolutionise Cannes00:20:49 - Why Rory and Tom think differently00:24:05 - What are the biggest marketing myths today00:30:41 - Fat tailed distribution - the Dulux Dog00:32:18 - Why we need to bring back the tagline00:35:17 - Are marketers too young?00:37:15 - The long term work only pays off after you're fired00:42:34 - How to we make companies look more long term?00:48:03 - Why people love Ryanair but hate BA00:49:09 - The role of surprise in advertising00:50:43 - Is marketing actually rather easy?01:00:49 - Is the advertising agency model broken?Thank you to our sponsor, System1: https://system1group.com/

Author, and Vice Chairman of Ogilvy, Rory Sutherland is one of the world's leading experts in human behaviour. The type of thinker that makes you question things you never thought to question. Rory's response to the Five Of My Life is guaranteed to change how you view the world - as well as providing a never seen before insight into the man behind the fame.   Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

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Sponsored by Pepperstone Why can't I run my winners? It's one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don't work. So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: "the question is a lazy formulation of the problem." And I apply it to running winners. Turns out the reason most traders never solve this is because they're asking the wrong question. We work through better ones, and what changes when you do.

Paul Sloane joins James Smith to dismantle the myth of bad luck and reveal why the most successful innovations in history happened entirely by accident. A Cambridge engineer, former IBM marketer, and bestselling author, Sloane argues that what most people write off as misfortune is actually a hidden opportunity, and the people who notice it are the ones who change industries.

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Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .   This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:  Greg Jackson (CEO, Octopus Energy)  Rory Sutherland (Behavioural Science, Ogilvy)  Robert Llewellyn (Fully Charged)  We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?    In this episode, we explore:  Why fossil fuels are fundamentally inefficient (and losing ground)  The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)  How the UK's electricity pricing system is distorting costs  The idea of an "energy pension" and how solar could deliver ~11% returns  Why countries like China are racing ahead while others hesitate  Standout moments:  "Oil and gas are like an abusive partner… it's never going to be different."  The "Château Pétrus" analogy that perfectly explains energy pricing  Why petrol stations might soon look… completely outdated  "You just plug it in like a phone. Shut up." This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!    00:00:00:00 Welcome and a little caveat!  00:01:10 Ad Break  00:01:32 Set the scene 00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn  00:07:00 Why?  00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines  00:11:18 Rory Sutherland on EV Hostility  00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg Jackson  00:20:53 Oil and Gas - an "Abusive Partner"?!  00:22:56 Market Reform and the Future of BP and Shell  00:28:10 Harm Reduction vs Perfectionism  00:30:45 The Norwegian Paradox and Imported Emissions  00:33:11 Marginal Pricing: The "Pint of Beer" Analogy  00:34:31 Overcoming the Standard of Perfection in New Tech  00:37:46 Greg Jackson's Three Magic Wishes for Energy Reform  00:40:14 AI Data Centres and Localised Pricing  00:43:46 The Perception and Politics of Electric Vehicles  00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve  00:48:21 The IKEA Effect: Loyalty through Sunk Effort  00:50:11 Induction Hobs and the Benefits of Electrification  00:51:03 Reframing Clean Tech as an "Energy Pension" 00:53:08 Preppers and "Freedom Cars" in Texas  00:54:39 The Success of Global EV Test Drives  00:56:53 Micro-Mobility and the Quiet Streets of China  01:00:08 Displacing Global Fossil Fuel Consumption  01:03:03 Symbolic Action vs. Meaningful Energy Change  01:04:45 Closing Remarks and Audience Farewell   Why not come and join us at our next Everything Electric expo: www.everythingelectric.show  Check out our sister channel: https://www.youtube.com/c/EverythingElectricShow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE NORTH (Harrogate) - 8th & 9th May 2026  EE WEST (Cheltenham) - 12th & 13th June 2026  EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026   #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy

Dr. Killeen shares a powerful idea from Rory Sutherland that highlights a common mistake in business. When we focus only on what is easy to measure, we can miss the deeper value happening right in front of us. What looks like a simple role or task often carries layers of impact that are not immediately visible. This shows up when we prioritize efficiency and numbers without recognizing the human elements that truly shape the patient experience. The small interactions, the personal touches, and the awareness of a great team member often create far more value than what shows up on a report. Look beyond the obvious metrics and appreciate the hidden contributions within your practice. Sometimes the most important parts of your business are the ones that are hardest to measure.

In this episode, we dive into 20 minutes of pure Rory Sutherland, the advertising legend and behavioral science wizard who makes you see the world completely differently. Rory breaks down why attention spans aren't actually shrinking, they're polarizing. He explains the difference between trends and vectors, why countertrends emerge organically to meet unspoken consumer needs, and how the most valuable role of marketing is discovering what people desperately want but don't know how to ask for. We discuss the power of tiny psychological tweaks like changing delayed to retimed, why entrepreneurs think about luck and risk differently than corporate executives, and how anomalies excite entrepreneurs while annoying everyone else. Rory introduces the concept of status signaling to yourself, the Versace underpants school of thought, and why Nandos succeeds not because it's brilliant but because it's incredibly good at not being bad. He challenges the entire concept of evidence based decision making, argues that science is often misapplied in chaotic environments, and reveals the invisible bottlenecks that businesses never notice, like customers walking past a restaurant for nine years because they didn't realize what it sold. If you want to understand human behavior, question everything you thought you knew about marketing, and learn how the smallest details can make or break a business, this episode will rewire your brain. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?Produced by Patrick Gibbons. Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

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Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it.Joined by Rory Sutherland, we travelled to Jaguar's HQ to experience the new car in prototype form. What followed was a conversation on whether this radical reinvention is genius or madness.We dive into the thinking behind the design, the disappearing trade-offs between performance and comfort, and why Jaguar is deliberately challenging convention. Rory brings his trademark perspective on behaviour and perception, including how to rethink “range anxiety” and what makes a product feel truly desirable.This is a rare look inside a brand attempting one of the boldest transformations in modern automotive history.Timestamps00:00 - Start01:10 - What has gone into creating the new Jaguar?04:00 - Balancing performance and comfort05:43 - The power of choosing conflicting goals07:51 - Why the new Jaguar is being tested on ice?10:32 - How close is the concept car to the production car?12:54 - Who is the target audience for the new Jaguar?14:30 - The design process of the new Jaguar18:41 - The Spirit of Jaguar Campaign20:46 - Why the metrics for electric cars need to change22:13 - Why the new Jaguar is a bargain at £130,00025:34 - Will petrolheads like this car?26:37 - Why electrification changes the paradigm of what's possible30:47 - Rory's pitch for removing battery anxiety33:08 - Why Ferrari and Lamborghini took different approaches to EVs35:21 - Will the new Jaguar be a Waymo?36:27 - How are Jaguar predicting demand for this car?36:41 - How will Jaguar predict demand for the car?37:57 - The marketing plan for the new Jaguar40:57 - Is the residual value of electric cars a worry?42:12 - Customisation options for the new Jaguar46:03 - What would Rory do if he was in charge of Jaguar49:26 - The decision behind the bold car colours

What kind of money are we talking about? The why behind the holdings? A podcast production secret --- and so much more! Enjoy!In this third edition of Unfiltered, I talk about the one question I always start with when someone entrusts me with their capital, what multi-generational wealth really means (and why it's a mindset, not a number), the expensive truth about cheap stocks, why I came for the puzzle but stayed for the people, how AI is reshaping the advisory world — and the doorman fallacy that should make us all pause before we automate too much. I also share what I've been obsessing about lately, from Wittgenstein's family story to the art of giving, and I let you in on a little secret about what happened recently after I stopped a certain recording.Highlights:“What kind of money are we talking about?” — The most important question in investing isn't about returns or risk tolerance. It's understanding the story behind the capital — how it was accumulated, what it means emotionally, and what losing or growing it would feel like. Context shapes everything.Multi-generational wealth is a mindset, not an amount. A family with $100K who thinks about legacy and stewardship has a multi-generational fortune. A family with billions who doesn't think beyond their own lifetime does not. More families than ever are entering this mindset.“I came for the puzzle, but I stayed for the people.” The intellectual challenge of investing draw me in, but the human dimension — serving families across generations, building something cathedral-like brick by brick — is what keeps me going.The expensive truth about cheap stocks. Frugal savers are drawn to what looks cheap, but cheap stocks can create more trouble than seemingly expensive businesses with long runways. Quality is like a 30-year-old Toyota still on the road — it wasn't the cheapest, but it outlasted everything.The doorman fallacy and AI. Borrowed from Rory Sutherland's doorman analogy — replacing human roles with automation by reducing them to their most visible function misses the invisible value. Applies to advisory work, customer service, and anywhere human presence matters.Families who rebuild vs. families who build for the first time. First-generation wealth builders are in foreign territory. Families rebuilding after loss are returning to something remembered. Both are powerful, but the relationship with wealth is fundamentally different.Playing the long game means playing forever. Don't think about how quickly you can win — think about how long you can continue to play. If you can play forever, you can't really lose unless you stop.Truly hearing someone vs. just listening. It's not improv — it's a deeper presence where you catch the subtle nuance, the pause, the word choice, and steer the conversation toward what matters.The post-recording revelation. Some of the best moments happen after you stop recording. Staying the extra five minutes with a guest can yield the “cherry on the cake” that makes the whole episode come together.Podcast Program – Disclosure StatementBlue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm's employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice.Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed.

Rory Sutherland is the Vice Chairman of advertising giantOgilvy UK, a behavioural scientist, TED speaker, organiser of the Nudgestock conference and so much more. Most important, he is one of the most original thinkers around. In this wide ranging conversation, he explains what accountants and analysts miss, why he believes family-owned businesses are long term winners, two reasons to own Costco, his views on luxury brands, why he thinks electric cars could reshgpae industries, what short selling has in common with behavioural science and much, much more. Rory is not an investor but there are some tremendous insights here for investors to take away.

Rory Sutherland | Why Businesses Overinvest in Trivial ImprovementsMost businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.What You'll Learn:The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.Why Benchmarking Makes You a Loser: When everyone uses the same metrics, they become more similar and create hyper-competition. Fewer choices for consumers, businesses forced to compete on price alone.The High-Touch Premium Strategy: In an AI age where everyone will automate, go "high human, high touch" as premium positioning. Small discretionary gestures create disproportionate value.Why Big Ideas Take Time: Sutherland explains the adoption sigmoid curve. Mobile phones took 10 years to become socially acceptable. Short-term ROI measures mean you'll overinvest in trivial improvements and underinvest in what matters.Key Quotes:"The real value of marketing and marketers is not what they do, it's how they think.""When everybody optimises or benchmarks around the same thing, you automatically create an opportunity to be different."Rory Sutherland's Background:Rory Sutherland is Vice Chairman of Ogilvy, where he's spent 38 years pioneering the application of behavioural science in marketing. Author of "Alchemy," he's become one of marketing's most influential voices.Action Steps:If You're Making Business Decisions: Stop optimising for defensibility and start optimising for customer value. Question whether your "efficiency gains" are transferring costs to customers.If You're Launching Something New: Embrace the sigmoid curve. Don't panic if adoption is slow initially. Be patient. Significant innovations take time because they require behavioural change.For Everyone: Rewrite the question. Get comfortable with ambiguity and subjective judgment. Look for opportunities to add "critical non-essentials" that create disproportionate value.This episode is sponsored by Canva:Say goodbye to creative bottlenecks with Canva Enterprise. Use Magic Resize to instantly reformat one asset for any platform. Empower your team to design at scale, while maintaining total brand control. To find out more, visit canva.com/enterprise so you can turn teams into content powerhouses.Learn more at: https://www.canva.com/ Hosted on Acast. See acast.com/privacy for more information.

Legendary British ad man Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called “Flat White or F**k Off.”But it's one thing to have a post go big on TikTok or Instagram… but to turn that viral moment into an actual COMPANY is a very different challenge.On TWiST, Jason and Lon chat with Charlie Hurst, Tom Noble, and Will Sudlow, founders of the online brand “Flat White or F**k Off,” about how they took a funny little slogan and turned it into a string of popular social media accounts, a line of merch, a pop-up café, and let's face it, an entire lifestyle.PLUS we've got Mog and Dubs from Subnet 75 — Hippius! Hear how they're using the blockchain for decentralized storage, and providing server space much cheaper than their famous hyperscaler rivals.This Week In Startups is made possible by:Plaud - https://Plaud.ai/twistLinkedIn Jobs - https://LinkedIn.com/twist.Wispr Flow - https://wisprflow.ai/twistNorthwest Registered Agent  - https://www.northwestregisteredagent.com/twistTimestamps:00:00:00 Intro00:01:28 Plaud - If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!00:03:22 What is "decentralized cloud storage"?00:05:42 How Hippius came together00:09:57 LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/twist.00:11:38 Incentivizing miners00:14:25 How many people are contributing?00:18:42 But where does the value accrue?00:20:18 Wispr Flow - Stop typing. Dictate with Wispr Flow and send clean, final-draft writing in seconds. Visit https://wisprflow.ai/twist to get started for free today.00:29:55 Northwest Registered Agent. Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://www.northwestregisteredagent.com/twist00:35:53 The best places to eat in Dubai00:38:06 The inspo behind "Flat White or F Off"00:42:16 From social media to IRL business00:53:06 The secrets of experiential marketing00:57:28 Hospitality's "Rule of 3s"00:59:33 Inside the Flat White London pop-up01:13:11 Lon and Jason's Oscar picks01:26:06 Lon went "Inside the Manosphere"Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisCheck out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com

Most physical therapy clinics market the wrong thing.They promote visits, treatments, and techniques — but patients don't actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.They also discuss why selling programs beats selling packages, why vanity metrics like social media views don't build clinics, and how the first phone call with a patient may determine whether they ever become a client.If you're a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.What You'll Learn• Why patients buy outcomes — not treatments• How to position your clinic as a transformation machine• Why social media views don't equal patients• How to turn a $10K client into a $70K lifetime relationship• The difference between selling programs vs packages• Why the first phone call determines patient conversions• The importance of asking better intake questionsGuests & ResourcesDave KittleWebsite: https://conciergepainrelief.comYouTube: https://www.youtube.com/@thedavekittleshow/featuredTony MaritatoYouTube: https://www.youtube.com/c/MedicareBillingSponsorsSaRA Health — https://sarahealth.comEMPOWER EMR — https://empoweremr.comU.S. Physical Therapy — https://usph.com

Du møter Sindre Antonsen, PT og produksjonsansvarlig i treningskjeden EVO, som forteller veien fra elitebasket til å bygge en PT-karriere. Vi snakker motgang, mindset og hva som virkelig teller i møtet med kunder: service, å være tilgjengelig og konsekvent innsats over tid. En praktisk, jordnær samtale om hva som gjør deg bærekraftig i bransjen. .

What happens when someone runs with a business idea they've heard as a thought experiment on a podcast? Can a business have an expletive in its name? And is it possible to run a business that sells a single very specific product?Episode SummaryOn this episode, I'm joined by Charlie Hurst, Tom Noble and Will Sudlow — the founders of Flat White or F*ck Off*, a coffee brand inspired by a thought experiment by friend of the show,Rory Sutherland. The concept is simple: sell one thing — flat whites — and if you want something else… the answer's in the name. ⚠️ *Given the name of the business, this episode contains a lot of swearing!Within four months of hearing the idea on Jamie Laing's Great Company podcast, they'd banded together — having never met but being isnpired to give the business a go — built a brand, grown an audience of tens of thousands, and served 1,500 flat whites in a single day at a London pop-up.  Most people would've treated Rory's idea as an interesting thought experiment. But Charlie, Tom and Will decided — with Rory's blessing — to actually build it.In an extended conversation, we explore what it means to:Build a brand before you have a productGrow an audience before you open a shopShare your financials publiclyDeliberately polarise rather than pleaseDiscover why Charlie, Tom and Will spent £22,000 on a one-day loss-making pop-that served as a live experiment; part marketing, part proof of concept, part behavioural case study.We discuss why constraint can be liberating, why queues affect perceived quality, how social proof shapes demand, and why narrowing your audience can be more powerful than trying to attract everyone.This isn't just a story about coffee. It's about conviction, creative constraint and what happens when you deliberately ignore conventional business wisdom.Guest Bios Charlie HurstDesigner and brand builder. Charlie created the original visual identity for Flat White or F*ck Off after seeing Rory's idea online.Tom NobleEntrepreneur and digital builder. Tom documented the entire journey in public, helping grow the brand's audience before a single coffee was sold.Will SudlowCo-founder of experiential agency The Impossible. Will brought production expertise to turn the idea into a large-scale pop-up event.AI-Generated Timestamped Summary00:00 – From Thought Experiment to Real Business: why this is more than a coffee story. 03:00 – Hearing Rory's Idea: how Charlie, Tom and Will discovered the concept and decided to act on it.08:00 – Building in Public: growing an audience before having a physical product; documenting everything online.15:00 – One Product Only: why selling just flat whites is a strategic constraint — and a behavioural signal. 25:00 – The Pop-Up Experiment: erving 1,500 coffees in a day; spending £27,000 as a marketing investment.35:00 – Polarisation & Backlash: criticism, online sceptics and why not being for everyone is the point.50:00 – Perception, Queues & Behaviour: what they learned about speed, quality signals and social proof.01:05:00 – Risk, Conviction & Entrepreneurship: why building something in public is both terrifying and liberating.01:20:00 – What Happens Next: scaling, experimentation and staying true to the core idea. LinksRory on Jamie Laing's Great Company podcast - https://shows.acast.com/great-company/episodes/rory-sutherland Flat White or F*ck Off - https://flatwhiteorfckoff.com/Instagram - https://www.instagram.com/flatwhiteorfckoff/TikTok - https://www.tiktok.com/@flatwhiteorfckoff/ LinkedIn - https://www.linkedin.com/company/flat-white-or-fck-off/ The co-foundersTom on LinkedIn - https://www.linkedin.com/in/thomasnoble1992/ Charlie on LinkedIn - https://www.linkedin.com/in/charlie-hurst-715364150/Will on LinkedIn - https://www.linkedin.com/in/willsudlow/Ask The Impossible - https://asktheimpossible.com/Rory's appearances on this show:https://www.humanriskpodcast.com/rory-sutherland-on-compliance/ https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/ https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/ https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/

In this episode of podcast series, What Next? Michael Liebreich and Rory Sutherland lift the lid on how to shift behaviour at scale to achieve the energy transition. Marc Khan and Lidnsey Hooper interview the pair on the sociopolitical backlash we have seen in some sectors with regard to climate action. The views in this podcast are those of the contributors, and don't necessarily represent those of CISL, the University of Cambridge, or Investec, and should not be taken as advice or a recommendation. Investec Focus Radio SA

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Loyalty marketing only works because humans don't behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand.To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

2025 has been a busy year in economics, with tariffs, taxes – and even some tears. It's also been a busy year for the Spectator's economics editor Michael Simmons, who launched his new show Reality Check. The aim of the show is to cut through the spin and explain the numbers behind the noise. In each episode, Michael will make a data-driven case on a story hogging the headlines.In this special episode for Coffee House Shots listeners, Michael reflects on some of the economic highs and lows of 2025. For more episodes – with guests including Arthur Laffer and Rory Sutherland – search for Reality Check, wherever you subscribe to your podcasts.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts.Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

We're closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay Stanier, Jay Clouse, and more. In this best of episode, Jacob and Matt pull the sharpest clips, biggest lessons, and most repeated themes that matter if you're building a brand that lasts. What you'll hear in this episode Branding basics that still win: meaning, relevance, relationshipsPositioning that actually works (and why “positioning” isn't the goal)Strategic enemies and the power of contrastLeadership and alignment (yes, including the uncomfortable honesty)Culture as brand, not a side projectCustomer truth and the discipline of saying “not everyone”Problem framing and why the first answer is rarely the bestBrand fame vs hype and playing the long gameExecution realities, including SEO getting tougher in an AI driven worldCommunity vs audience, and what participation really costs Featured clips in this highlight episode Branding earns its keep through meaning, relevance, relationships (Ep. 6.11, Simon Dixon)Positioning is not the end, it's the start (Ep. 6.05, Mark Ritson)One page brand strategy thinking (Ep. 6.05, Mark Ritson)Strategic enemy creates value through contrast (Ep. 6.17, Laura Ries)Leadership endorsement is non negotiable (Ep. 6.01, Steve Noss)Brand alignment requires honesty (Ep. 6.03, Brandon Coleman Jr.)Culture is the brand, internally first (Ep. 6.15, David Aaker)Brands need a real relationship with culture (Ep. 6.08, Cyril Louis)Go wide on problem solving, don't accept the first frame (Ep. 6.09, Rory Sutherland)Stay curious longer when coaching (Ep. 6.10, Michael Bungay Stanier)Not everyone is a customer (Ep. 6.11, Simon Dixon)Talk to your customers, find your core group (Ep. 6.02, Brandon Kim)Play drives innovation (Ep. 6.06, Melissa Dinwiddie)Hype vs fame, and why the long game wins (Ep. 6.19, Dan Cushing and Diego Borgo)Complexity happens for a reason, learn the client's world (Ep. 6.18, James Greenfield)Influence matters (Ep. 6.02, Lida Citroën)Be careful entering politics and bandwagons (Ep. 6.04, Jeroen Reuven)SEO is harder with AI, so brand matters more (Ep. 6.14, Mordy Oberstein)ABM works when sales and marketing actually align (Ep. 6.07, Jennifer Mancusi)Audience is not community (Ep. 6.12, Jay Clouse) Season 7 kicks off late January 2026. Until then, hit follow, share this episode with a brand builder mate, and if you've got 30 seconds, a 5 star review on Apple Podcasts helps the show reach more people.

The Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)Our Year In Cultural CommerceKey takeaways:VISIONS 2025 brought together Dami Lee, Andrew Huang, and more creative pioneers to explore the future of culture through the lens of commerce and its effects on humansSpooky Commerce pushed our limits: Jolene the doll elevated spooky season to performance artIdealism struggles to scale under capitalism's efficiency demandsHeritage isn't always precious—sometimes it needs critical interrogationTechnology transforms humanity whether we contemplate it or notMarketing success occurs beyond the attribution window we measureRory Sutherland's conversation was our most-downloaded episode of 2025, for good reason. "It's really hard to be idealistic in a capitalist society or period." — Brian Lange [00:13:12]"We're not measuring other forms of what makes things successful. Are we just letting technologists, efficiency ops and finance run the world? I don't think it leads to the greatest outcome where we're all happiest." — Phillip Jackson on Rory Sutherland's marketing critique [00:36:13]In-Show Mentions:Listen to Dami Lee's VISIONS presentation on architecture, the structure of our lives, rhizomes, and more.Listen to Kunle Campbell's conversation with Phillip at K:LDN on capitalism vs. idealism and meaning.Listen to Ana Andjelic's episode on the throughline that connects brand culture to operations, merchandise, on-the-ground events, and more.Listen to Andrew McLuhan's 2-hour feature unpacking his grandfather Marshall McLuhan's predictions and insights on media, technology, and what technological development will do to our future. Listen to Nick Susi's Halloween special on the true story behind the War of the Worlds mania (and the media war that drove it).Listen to Rory Sutherland's episode on the fat tail of marketing and what cultural shifts marketers of tomorrow should be preparing for.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices