Podcast appearances and mentions of Rory Sutherland

  “Subscribe to free weekly news letter HUNGRY FRIDAY FEAST here”   Rory Sutherland breaks down the weird, wonderful psychology behind restaurants and hospitality — why where you make money and what people pay for are often different things, why lowering prices can be dangerous, why surprise creates loyalty, why customers hate uncertainty, and why founder-led brands often outperform finance-led giants. ON THE MENU: 00:00:00 Restaurants Are the Galapagos of Marketing 00:01:05 What Customers Really Pay For 00:03:06 The Restaurant Real Estate Play 00:05:25 Why Tiny Menus Build Belief 00:06:58 Reverse Benchmarking Restaurant Success 00:08:53 Surprise Is The Secret Weapon 00:09:14 Steve Jobs' Overlooked Genius 00:11:03 Why Uber Feels Like Magic 00:13:21 Price Is A Feeling 00:16:14 Menu Design Changes Everything 00:18:41 Restaurants Push Wine Without You Noticing 00:21:02 The Peak End Rule Explained 00:22:34 Why Clear Signage Makes Money 00:26:32 One Word Can Raise Prices 00:27:51 Taco Bell's London Mistake 00:31:42 Why Customers Don't Know 00:34:36 Managing Expectations Changes Everything 00:36:37 Is Uber Eats Really Marketing? 00:37:00 Audience Q: Quick Service Hospitality 00:39:59 Bucky's Toilet Business Genius 00:42:00 Audience Q: Measuring What Matters 00:46:31 Disney Would Fix High Speed Rail 00:47:57 Audience Q: Scaling Founder Feeling 00:48:50 Don't Sell To Private Equity 00:52:23 Why Big Companies Kill Ideas 00:53:36 Why Red Bull Shouldn't Work 00:54:52 Farmers Markets Make No Economic Sense 00:55:53 Copying Creates The Opposite Opportunity  ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/

A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic impressions in 18 months at Ryanair (with zero paid media), reveals why most brands are failing at social media by copying tactics without understanding strategy.Michael Corcoran is the former head of social at Ryanair, where his team of just eight people transformed the airline into a viral sensation. Today he runs Slice Social, a social media consultancy helping brands achieve extraordinary results through strategic social media marketing.In this episode, you'll discover why jumping on trends isn't a strategy, how to use the 4C's framework to develop actual social media strategy, and why Michael thinks you should create a "data dating show" for a B2B SaaS company. Plus: the real reason Ryanair's unhinged posts worked (hint: it wasn't just about being funny).Here's what you'll learn in this episode:(00:00) Intro(01:06) What clients really want from social media consultants(06:05) The education gap between social media managers and marketers(07:42) Why content pillars aren't strategy (and what actually is)(14:56) Why everyone copying Ryanair's tactics is missing the point(19:31) The 4C's framework: Company, Category, Culture, Customer(22:26) Why posting memes might be lifting your category, not your brand(31:14) Creating a "data dating show" for B2B marketing(60:14) The ROI of 2 billion impressions at Ryanair(63:26) Rapid fire: Books, tools, and who to interview nextWe hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).Where to find Michael Corcoran:LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/X: @mc_so_meWebsite: https://www.slice-social.com/Where to find Tim:LinkedIn: https://www.linkedin.com/in/timsoulo/X: @timsouloWebsite: https://www.timsoulo.com/Referenced:Alchemy by Rory Sutherland: https://www.amazon.com/Alchemy-Dark-Art-Science-Persuasion/dp/0062388428Ahrefs: https://ahrefs.com#SocialMediaStrategy #MarketingMarketing #SocialMediaMarketing #AhrefsPodcast

The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------In this episode we are delighted to interview Rory Sutherland and Dan Bennett, respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting.Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It's this same passion that inspired him to found Ogilvy's Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don't quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage.Dan is the global lead of behavioural science at Ogilvy Consulting, pioneering the creative application of behavioural science to solve complex challenges. He has managed over 1000 behaviour change projects with a portfolio spanning 100+ major brands. He also curates Nudgestock, the world's largest behavioural science festival.In this episode, Rory and Dan share their insights on loyalty, behavioural science and cover hot topics from their favourite programmes, to generosity to subscriptions to partnerships and more. We'll also be learning about their favourite books and highlights and key learnings from the many sectors and programmes they have worked on.Hosted by Charlie HillsShow Notes:- 1) Rory Sutherland2) Dan Bennett3) Ogilvy Consulting4) Nudge Stock5) MAD//Masters6) Obvious Adams (Book Recommendation)7) Creativity (Book Recommendation)8) Alchemy (Book Recommendation)9) Positioning: The Battle of Your Mind ( Book Recommendation)10) Reimagining Cinema Loyalty: Polly Jones on Digital, Data & the Future of ODEON (#739)

Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in royal Deeside, and a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussion flows naturally toward the topic of the power of social proof in the B2B space. Unlike world-renowned B2C brands such as Adidas, lesser-known B2B companies must rely heavily on case studies, certifications, and social proof to make buyers feel safe. We discuss the dangers of using confusing, engineering-led product names and turned out Dyson's intricate model numbers was a perfect illustration of that, often leaving consumers unable to make an easy choice.   On the second half od this episode, the conversation shifts to a deep dive into Google's recent major announcements, including their plan to weave sponsored product ads directly into conversational AI responses. Will this turn out to be an innovative move or just an unimaginative reaction to losing search traffic to ad-free platforms like Claude...? Julie also touches on the transition from dynamic search ads to AI Max, which aims to offer advertisers more control over their assets, and Google's new focus on tracking "qualified future conversions" to better accommodate long B2B sales cycles.   The episode wraps up with staggering statistics on AI search adoption, noting that AI mode now boasts over one billion monthly users with increasingly long follow-up queries.   Dave and Julie record with the office doors wide open to enjoy an unusually hot day here in Royal Deeside, where a quick run for cold drinks sparks an unexpected marketing lesson about the "famous brand rule". The discussion flows naturally toward the power of social proof in the B2B space. Unlike world-renowned B2C brands such as Adidas, lesser-known B2B companies must rely heavily on case studies, certifications, and social proof to make buyers feel safe.   Discussing the dangers of using confusing, engineering-led product names, Dave and Julie bring up Dyson's intricate model numbers that serve as a perfect illustration of this, as they often leave consumers confused and unable to make an easy choice.   In the second half of the episode, the conversation shifts to a deep dive into Google's recent major announcements, including their plan to weave sponsored product ads directly into conversational AI responses. Julie and Dave debate whether this will turn out to be an innovative move, or just an unimaginative reaction to losing search traffic to ad-free platforms like Claude. Julie also touches on the transition from dynamic search ads to AI Max, which aims to offer advertisers more control over their assets, and Google's new focus on tracking "qualified future conversions" to better accommodate long B2B sales cycles.   The episode wraps up with some staggering statistics on AI search adoption, noting that AI mode now boasts over one billion monthly users who are typing in increasingly long follow-up queries.   And as plugged multiple times throughout the show, be sure to go and listen to the Uncensored CMO podcast to hear the full conversation with Rory Sutherland and Tom Goodwin.

Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative departments, whether we truly understand how advertising works, and how marketers can finally gain the influence they deserve inside organisations.Timestamps:00:00 - Start00:56 - What will be the advertising agency of the future?10:39 - How to change the way we think about ad agencies15:42 - Why the government need a creative department19:44 - Creativity isn't dead because AI only uses data from the past22:32 - How marketers can achieve the influence they deserve24:08 - Do we really know how advertising works?29:29 - Is Tesla applying marketing thinking?31:58 - The future of driverless cars and the danger of Silicon Valley44:03 - Human interaction vs digitising everything47:43 - Tom and Rory's advice for CMOs

Guthrie Cooper (Senior Group Product Manager, AI & Robotics) and Nidhi Sharma (Global Head of Engineering AI & Incubation) from Just Eat Takeaway.com join the MLOps.community to pull back the curtain on how one of Europe's largest food delivery platforms is running an internal innovation engine. From autonomous delivery robots to agentic AI voice assistants, they share what it actually takes to build like a startup inside a 40,000-person company.Inside Just Eat's AI Lab: Voice Agents & Agentic Commerce // MLOps Podcast #377 with Just Eat Takeaway.com's Guthrie Cooper (Senior Group Product Manager, AI & Robotics) and Nidhi Sharma (Global Head of Engineering AI & Incubation)

Send us a note about this episode. We'll reply and thank you on a future episodeThis episode was first published in May 2021.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKWebsite To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team Stories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the showStories and Strategies is the Official Podcast Sponsor of IABC World Conference in Toronto June 14-16, 2026Click here to check it out https://wc.iabc.com Support the show

We often hear the ideas of great thinkers, but rarely get to understand how they actually think or who they are as people.In this episode of The Courageous Leaders Podcast, I am joined by Rory Sutherland, President Emeritus of Ogilvy UK, best-selling author, and one of the most influential voices in advertising, behavioural science, and decision-making.If you've ever wondered why some ideas take off and others die fast, why the little things in business matter more than you think, or how to rethink productivity for your team, you'll find something practical and eye-opening in this conversation. We cut through business theory and get honest about human behaviour, team culture, and leadership decisions that work in the real world.You'll come away with new ways to look at decision-making, organisational performance, and what it takes to lead bravely in uncertain times, especially with the rise of AI, complexity, and shifting workplace cultures.What We Cover:00:00 Intro01:41 Dare to Be Trivial: Why Small Things Matter13:23 Leadership, Influence & The Power of Great Teachers14:50 Why Business Is Learned Through Real Experience18:03 Time, Stress & How Rory Thinks About Control24:12 Creativity, Uncertainty & Not Knowing Yet28:00 What Leaders Miss in Strategy & Collective Thinking30:17 Why Human Businesses May Win in an AI World34:51 Why Teams Fail & The Problem with Over-Measuring35:45 The Disappearance of PAs & What It Means for Leaders36:55 Redundancies & The Danger of Short-Term Thinking40:34 How Rory's Mind Works & Why He Avoids Talking About Himself49:45 The Influence of His Mum & Understanding Human Behaviour51:22 Neurodiversity Is a Feature, Not a Bug54:24 Final Reflections & Closing ThoughtsKey Leadership Insights• Why great leaders focus on influence, not control• How creativity comes from being comfortable with uncertainty• Why measuring individuals destroys team performance• The hidden cost of short-term thinking in leadership• How silos quietly break organisations from within• Why neurodiversity is a competitive advantage, not a weakness• The courage required to back ideas others doubt• Why founder-led businesses often outperform corporatesIf you want to lead better, think differently, and understand how great leaders actually operate, this episode will challenge how you see leadership.

In this episode of Embracing Marketing Mistakes, Sam Benton, co-founder of Mad Masters, joins Chris Norton and Will Ockenden to revisit one of his most unforgettable marketing moments. Early in his career, Sam walked into a major pitch for Expedia only to realise that Experian's logo was proudly displayed on every single slide. What could have been a career-ending blunder turned into a long-standing client relationship and a story that still gets a laugh today.The team reflects on the lesson behind the mishap. Sam shares how working alongside Rory Sutherland shifted his perspective from “knowing it all” to embracing curiosity and collaboration. It's an honest conversation about humility, growth, and the surprising ways that small mistakes can lead to big professional wins.Whether you have ever sent the wrong deck or just enjoy hearing marketers own their most human moments, this episode is equal parts insightful and entertaining.Send us Fan MailIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host:

Patrick questions how double income households shifted from option to requirement, links taxation and property ownership to this loss of family leisure, and weighs both spiritual and practical responses. Listeners raise honest struggles: a puzzling job reference, the wording of the Our Father, and whether God ever truly leads us into temptation. Audio: Double-income household started as an option but quickly became an obligation – Rory Sutherland - https://x.com/newstart_2024/status/2039406825875841472?s=20 (00:24) Jorge (email) – This world will have suffering, but He also promises to give us strength (06:18) Nancy (email) - There was a guest on last night's Family Rosary Across America (forgive me for not remembering his name) who said, during the Our Father, "do not lead us into temptation" instead of "and lead us not into temptation." (10:25) James - Two Fish are swimming along in the ocean and encounter another fish going in the opposite direction… (12:23) Jo (email) – What place is being prepared for us? (18:19) Harvey - How do you translate the part of the Our Father that says 'Lead us not into temptation'? (20:18) Maria - In Spanish, it says 'do not allow us to fall into temptation'. (26:57) Email – My former employer isn’t responding to calls or emails looking for references about me (32:45) Carlo - What does it mean when Jesus told his disciples to pray that they not undergo the test? (35:08) Gary (email) – I had my first confession in 58 years because of you. (45:21)

Two of our most popular guests return for a conversation on what's gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity.Expect behavioural science, contrarian thinking, and plenty of ideas that will make you rethink how marketing really works.Timestamps00:00:00 - Start00:01:31 - Digital overload - are consumers given too much choice?00:05:51 - The power of “Easter Egg Thinking”00:07:54 - Have hotels destroyed choice architecture?00:10:56 - More choice reduction failures00:14:46 - Do consumers need more choice?00:17:45 - How ad agencies can discover real insights00:19:21 - An idea to revolutionise Cannes00:20:49 - Why Rory and Tom think differently00:24:05 - What are the biggest marketing myths today00:30:41 - Fat tailed distribution - the Dulux Dog00:32:18 - Why we need to bring back the tagline00:35:17 - Are marketers too young?00:37:15 - The long term work only pays off after you're fired00:42:34 - How to we make companies look more long term?00:48:03 - Why people love Ryanair but hate BA00:49:09 - The role of surprise in advertising00:50:43 - Is marketing actually rather easy?01:00:49 - Is the advertising agency model broken?Thank you to our sponsor, System1: https://system1group.com/

Author, and Vice Chairman of Ogilvy, Rory Sutherland is one of the world's leading experts in human behaviour. The type of thinker that makes you question things you never thought to question. Rory's response to the Five Of My Life is guaranteed to change how you view the world - as well as providing a never seen before insight into the man behind the fame.   Hear each song chosen by every Five of My Life guest at: https://open.spotify.com/playlist/60PqJQ1rg6fverFMyKvdkG Follow The Five of My Life on Instagram: The Five of My Life (@thefiveofmylife) Contact Nigel at https://nigelmarsh.com/

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Sponsored by Pepperstone Why can't I run my winners? It's one of the most common questions I get from traders. And the obvious answers (be more disciplined, walk away from the screen, trust the trade) usually don't work. So in this episode, I borrow an idea from Rory Sutherland, the Ogilvy behavioural economist: "the question is a lazy formulation of the problem." And I apply it to running winners. Turns out the reason most traders never solve this is because they're asking the wrong question. We work through better ones, and what changes when you do.

Paul Sloane joins James Smith to dismantle the myth of bad luck and reveal why the most successful innovations in history happened entirely by accident. A Cambridge engineer, former IBM marketer, and bestselling author, Sloane argues that what most people write off as misfortune is actually a hidden opportunity, and the people who notice it are the ones who change industries.

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Welcome to a special live episode of the Everything Electric podcast, recorded right in the heart of Oxford Street thanks to  @renaultgroup .   This is a rare, unfiltered conversation with three of the most influential voices in clean energy and human behaviour:  Greg Jackson (CEO, Octopus Energy)  Rory Sutherland (Behavioural Science, Ogilvy)  Robert Llewellyn (Fully Charged)  We're living through a strange moment. Clean energy is advancing faster than ever… yet the global system still clings to fossil fuels, geopolitical instability, and outdated market rules. So what's really going on?    In this episode, we explore:  Why fossil fuels are fundamentally inefficient (and losing ground)  The surprising psychology behind EV adoption (spoiler: it's not about saving the planet)  How the UK's electricity pricing system is distorting costs  The idea of an "energy pension" and how solar could deliver ~11% returns  Why countries like China are racing ahead while others hesitate  Standout moments:  "Oil and gas are like an abusive partner… it's never going to be different."  The "Château Pétrus" analogy that perfectly explains energy pricing  Why petrol stations might soon look… completely outdated  "You just plug it in like a phone. Shut up." This conversation is about technology, economics, human behaviour, and what the future will actually feel like. Enjoy!    00:00:00:00 Welcome and a little caveat!  00:01:10 Ad Break  00:01:32 Set the scene 00:05:20 Greg Jackson, Rory Sutherland & Robert Llewellyn  00:07:00 Why?  00:09:41 Robert Llewellyn on Efficiency and Internal Combustion Engines  00:11:18 Rory Sutherland on EV Hostility  00:16:14 The Energy Crisis and Fossil Fuel Industry "Audacity" - Greg Jackson  00:20:53 Oil and Gas - an "Abusive Partner"?!  00:22:56 Market Reform and the Future of BP and Shell  00:28:10 Harm Reduction vs Perfectionism  00:30:45 The Norwegian Paradox and Imported Emissions  00:33:11 Marginal Pricing: The "Pint of Beer" Analogy  00:34:31 Overcoming the Standard of Perfection in New Tech  00:37:46 Greg Jackson's Three Magic Wishes for Energy Reform  00:40:14 AI Data Centres and Localised Pricing  00:43:46 The Perception and Politics of Electric Vehicles  00:45:52 Behavioural Science: Social Copying and the Sigmoid Curve  00:48:21 The IKEA Effect: Loyalty through Sunk Effort  00:50:11 Induction Hobs and the Benefits of Electrification  00:51:03 Reframing Clean Tech as an "Energy Pension" 00:53:08 Preppers and "Freedom Cars" in Texas  00:54:39 The Success of Global EV Test Drives  00:56:53 Micro-Mobility and the Quiet Streets of China  01:00:08 Displacing Global Fossil Fuel Consumption  01:03:03 Symbolic Action vs. Meaningful Energy Change  01:04:45 Closing Remarks and Audience Farewell   Why not come and join us at our next Everything Electric expo: www.everythingelectric.show  Check out our sister channel: https://www.youtube.com/c/EverythingElectricShow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show EE NORTH (Harrogate) - 8th & 9th May 2026  EE WEST (Cheltenham) - 12th & 13th June 2026  EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026 EE SYDNEY - Sydney Olympic Park - 18th - 20th Sept 2026   #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk #CleanEnergy #EnergyTransition #RenewableEnergy #FutureOfEnergy #ElectricVehicles #EVs #HeatPumps #SolarEnergy #ElectricityPrices #EnergyCrisis #UKEnergy #EnergyMarket #OctopusEnergy #GregJackson #RorySutherland #RobertLlewellyn #EverythingElectric #FullyCharged #ClimateTech #NetZero #Decarbonisation #Sustainability #GreenEnergy

Welcome to the first episode of our ThinkTank 2026 coverage! Rob and Lisa preview this year's special speakers and sessions, then look back on last year's ThinkTank Global in sunny Portugal. Visit awin.com/podcasts for additional details. Click here to listen to last year's ThinkTank Rewind episodes featuring interviews with all our guest speakers: Scott Galloway & Lily Ray: https://open.spotify.com/episode/4twRh895NJh0X8daItCFmK Dr. Karen Nelson-Field & Rory Sutherland: https://open.spotify.com/episode/6eufnR0HPWV2FOzOGeuTG0  Awin CEO Adam Ross and CCO David Lloyd: https://open.spotify.com/episode/60nrv1ySyq1hVcCDB0zcGf Ways to listen to Awin-Win Marketing Podcast

Dr. Killeen shares a powerful idea from Rory Sutherland that highlights a common mistake in business. When we focus only on what is easy to measure, we can miss the deeper value happening right in front of us. What looks like a simple role or task often carries layers of impact that are not immediately visible. This shows up when we prioritize efficiency and numbers without recognizing the human elements that truly shape the patient experience. The small interactions, the personal touches, and the awareness of a great team member often create far more value than what shows up on a report. Look beyond the obvious metrics and appreciate the hidden contributions within your practice. Sometimes the most important parts of your business are the ones that are hardest to measure.

In this episode, we dive into 20 minutes of pure Rory Sutherland, the advertising legend and behavioral science wizard who makes you see the world completely differently. Rory breaks down why attention spans aren't actually shrinking, they're polarizing. He explains the difference between trends and vectors, why countertrends emerge organically to meet unspoken consumer needs, and how the most valuable role of marketing is discovering what people desperately want but don't know how to ask for. We discuss the power of tiny psychological tweaks like changing delayed to retimed, why entrepreneurs think about luck and risk differently than corporate executives, and how anomalies excite entrepreneurs while annoying everyone else. Rory introduces the concept of status signaling to yourself, the Versace underpants school of thought, and why Nandos succeeds not because it's brilliant but because it's incredibly good at not being bad. He challenges the entire concept of evidence based decision making, argues that science is often misapplied in chaotic environments, and reveals the invisible bottlenecks that businesses never notice, like customers walking past a restaurant for nine years because they didn't realize what it sold. If you want to understand human behavior, question everything you thought you knew about marketing, and learn how the smallest details can make or break a business, this episode will rewire your brain. Hear more from the Hosts: Jack https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac https://www.linkedin.com/in/zac-thompson-33a9a39b/

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?Produced by Patrick Gibbons. Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

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Last year, I sat down with Jaguar MD Rawdon Glover to unpack one of the most controversial rebrands in automotive history. Now, the car is real and I got a chance to ride around the test track in it.Joined by Rory Sutherland, we travelled to Jaguar's HQ to experience the new car in prototype form. What followed was a conversation on whether this radical reinvention is genius or madness.We dive into the thinking behind the design, the disappearing trade-offs between performance and comfort, and why Jaguar is deliberately challenging convention. Rory brings his trademark perspective on behaviour and perception, including how to rethink “range anxiety” and what makes a product feel truly desirable.This is a rare look inside a brand attempting one of the boldest transformations in modern automotive history.Timestamps00:00 - Start01:10 - What has gone into creating the new Jaguar?04:00 - Balancing performance and comfort05:43 - The power of choosing conflicting goals07:51 - Why the new Jaguar is being tested on ice?10:32 - How close is the concept car to the production car?12:54 - Who is the target audience for the new Jaguar?14:30 - The design process of the new Jaguar18:41 - The Spirit of Jaguar Campaign20:46 - Why the metrics for electric cars need to change22:13 - Why the new Jaguar is a bargain at £130,00025:34 - Will petrolheads like this car?26:37 - Why electrification changes the paradigm of what's possible30:47 - Rory's pitch for removing battery anxiety33:08 - Why Ferrari and Lamborghini took different approaches to EVs35:21 - Will the new Jaguar be a Waymo?36:27 - How are Jaguar predicting demand for this car?36:41 - How will Jaguar predict demand for the car?37:57 - The marketing plan for the new Jaguar40:57 - Is the residual value of electric cars a worry?42:12 - Customisation options for the new Jaguar46:03 - What would Rory do if he was in charge of Jaguar49:26 - The decision behind the bold car colours

What kind of money are we talking about? The why behind the holdings? A podcast production secret --- and so much more! Enjoy!In this third edition of Unfiltered, I talk about the one question I always start with when someone entrusts me with their capital, what multi-generational wealth really means (and why it's a mindset, not a number), the expensive truth about cheap stocks, why I came for the puzzle but stayed for the people, how AI is reshaping the advisory world — and the doorman fallacy that should make us all pause before we automate too much. I also share what I've been obsessing about lately, from Wittgenstein's family story to the art of giving, and I let you in on a little secret about what happened recently after I stopped a certain recording.Highlights:“What kind of money are we talking about?” — The most important question in investing isn't about returns or risk tolerance. It's understanding the story behind the capital — how it was accumulated, what it means emotionally, and what losing or growing it would feel like. Context shapes everything.Multi-generational wealth is a mindset, not an amount. A family with $100K who thinks about legacy and stewardship has a multi-generational fortune. A family with billions who doesn't think beyond their own lifetime does not. More families than ever are entering this mindset.“I came for the puzzle, but I stayed for the people.” The intellectual challenge of investing draw me in, but the human dimension — serving families across generations, building something cathedral-like brick by brick — is what keeps me going.The expensive truth about cheap stocks. Frugal savers are drawn to what looks cheap, but cheap stocks can create more trouble than seemingly expensive businesses with long runways. Quality is like a 30-year-old Toyota still on the road — it wasn't the cheapest, but it outlasted everything.The doorman fallacy and AI. Borrowed from Rory Sutherland's doorman analogy — replacing human roles with automation by reducing them to their most visible function misses the invisible value. Applies to advisory work, customer service, and anywhere human presence matters.Families who rebuild vs. families who build for the first time. First-generation wealth builders are in foreign territory. Families rebuilding after loss are returning to something remembered. Both are powerful, but the relationship with wealth is fundamentally different.Playing the long game means playing forever. Don't think about how quickly you can win — think about how long you can continue to play. If you can play forever, you can't really lose unless you stop.Truly hearing someone vs. just listening. It's not improv — it's a deeper presence where you catch the subtle nuance, the pause, the word choice, and steer the conversation toward what matters.The post-recording revelation. Some of the best moments happen after you stop recording. Staying the extra five minutes with a guest can yield the “cherry on the cake” that makes the whole episode come together.Podcast Program – Disclosure StatementBlue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm's employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice.Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed.

Rory Sutherland is the Vice Chairman of advertising giantOgilvy UK, a behavioural scientist, TED speaker, organiser of the Nudgestock conference and so much more. Most important, he is one of the most original thinkers around. In this wide ranging conversation, he explains what accountants and analysts miss, why he believes family-owned businesses are long term winners, two reasons to own Costco, his views on luxury brands, why he thinks electric cars could reshgpae industries, what short selling has in common with behavioural science and much, much more. Rory is not an investor but there are some tremendous insights here for investors to take away.

Rory Sutherland | Why Businesses Overinvest in Trivial ImprovementsMost businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.What You'll Learn:The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.Why Benchmarking Makes You a Loser: When everyone uses the same metrics, they become more similar and create hyper-competition. Fewer choices for consumers, businesses forced to compete on price alone.The High-Touch Premium Strategy: In an AI age where everyone will automate, go "high human, high touch" as premium positioning. Small discretionary gestures create disproportionate value.Why Big Ideas Take Time: Sutherland explains the adoption sigmoid curve. Mobile phones took 10 years to become socially acceptable. Short-term ROI measures mean you'll overinvest in trivial improvements and underinvest in what matters.Key Quotes:"The real value of marketing and marketers is not what they do, it's how they think.""When everybody optimises or benchmarks around the same thing, you automatically create an opportunity to be different."Rory Sutherland's Background:Rory Sutherland is Vice Chairman of Ogilvy, where he's spent 38 years pioneering the application of behavioural science in marketing. Author of "Alchemy," he's become one of marketing's most influential voices.Action Steps:If You're Making Business Decisions: Stop optimising for defensibility and start optimising for customer value. Question whether your "efficiency gains" are transferring costs to customers.If You're Launching Something New: Embrace the sigmoid curve. Don't panic if adoption is slow initially. Be patient. Significant innovations take time because they require behavioural change.For Everyone: Rewrite the question. Get comfortable with ambiguity and subjective judgment. Look for opportunities to add "critical non-essentials" that create disproportionate value.This episode is sponsored by Canva:Say goodbye to creative bottlenecks with Canva Enterprise. Use Magic Resize to instantly reformat one asset for any platform. Empower your team to design at scale, while maintaining total brand control. To find out more, visit canva.com/enterprise so you can turn teams into content powerhouses.Learn more at: https://www.canva.com/ Hosted on Acast. See acast.com/privacy for more information.

Legendary British ad man Rory Sutherland invented a fake business on a podcast, a coffee shop appealing to the busy commuter called “Flat White or F**k Off.”But it's one thing to have a post go big on TikTok or Instagram… but to turn that viral moment into an actual COMPANY is a very different challenge.On TWiST, Jason and Lon chat with Charlie Hurst, Tom Noble, and Will Sudlow, founders of the online brand “Flat White or F**k Off,” about how they took a funny little slogan and turned it into a string of popular social media accounts, a line of merch, a pop-up café, and let's face it, an entire lifestyle.PLUS we've got Mog and Dubs from Subnet 75 — Hippius! Hear how they're using the blockchain for decentralized storage, and providing server space much cheaper than their famous hyperscaler rivals.This Week In Startups is made possible by:Plaud - https://Plaud.ai/twistLinkedIn Jobs - https://LinkedIn.com/twist.Wispr Flow - https://wisprflow.ai/twistNorthwest Registered Agent  - https://www.northwestregisteredagent.com/twistTimestamps:00:00:00 Intro00:01:28 Plaud - If your work depends on conversations — interviews, meetings, calls — you need a Plaud NotePin. You can check it out at https://Plaud.ai/twist and use code TWIST for 10% off!00:03:22 What is "decentralized cloud storage"?00:05:42 How Hippius came together00:09:57 LinkedIn Jobs - Hire right, the first time. Post your first job and get $100 off towards your job post at https://LinkedIn.com/twist.00:11:38 Incentivizing miners00:14:25 How many people are contributing?00:18:42 But where does the value accrue?00:20:18 Wispr Flow - Stop typing. Dictate with Wispr Flow and send clean, final-draft writing in seconds. Visit https://wisprflow.ai/twist to get started for free today.00:29:55 Northwest Registered Agent. Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://www.northwestregisteredagent.com/twist00:35:53 The best places to eat in Dubai00:38:06 The inspo behind "Flat White or F Off"00:42:16 From social media to IRL business00:53:06 The secrets of experiential marketing00:57:28 Hospitality's "Rule of 3s"00:59:33 Inside the Flat White London pop-up01:13:11 Lon and Jason's Oscar picks01:26:06 Lon went "Inside the Manosphere"Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisCheck out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com

Most physical therapy clinics market the wrong thing.They promote visits, treatments, and techniques — but patients don't actually want those things. What they want is the outcome: getting back to running, lifting, sports, or living pain-free.In this episode, Jimmy McKay and Dave Kittle explore how PT clinic owners can shift from transactional care to transformation-based care.Drawing insights from thinkers like Seth Godin, Gary Vee, Rory Sutherland, Chris Voss, and Chris Do, they explain how better positioning, marketing, and communication can turn a one-time patient into a long-term relationship.They also discuss why selling programs beats selling packages, why vanity metrics like social media views don't build clinics, and how the first phone call with a patient may determine whether they ever become a client.If you're a clinic owner trying to grow revenue, improve patient engagement, and create a stronger brand, this episode will change how you think about your business.What You'll Learn• Why patients buy outcomes — not treatments• How to position your clinic as a transformation machine• Why social media views don't equal patients• How to turn a $10K client into a $70K lifetime relationship• The difference between selling programs vs packages• Why the first phone call determines patient conversions• The importance of asking better intake questionsGuests & ResourcesDave KittleWebsite: https://conciergepainrelief.comYouTube: https://www.youtube.com/@thedavekittleshow/featuredTony MaritatoYouTube: https://www.youtube.com/c/MedicareBillingSponsorsSaRA Health — https://sarahealth.comEMPOWER EMR — https://empoweremr.comU.S. Physical Therapy — https://usph.com

Du møter Sindre Antonsen, PT og produksjonsansvarlig i treningskjeden EVO, som forteller veien fra elitebasket til å bygge en PT-karriere. Vi snakker motgang, mindset og hva som virkelig teller i møtet med kunder: service, å være tilgjengelig og konsekvent innsats over tid. En praktisk, jordnær samtale om hva som gjør deg bærekraftig i bransjen. .

Catharine Pitt, co-founder of Brighton-based animation duo Form Play, joins the podcast to talk about what happens when you burn out, start over, and finally build something worth protecting. ~Catharine and her partner Mark spent years running a full-service design studio doing ad campaigns and seasonal retail work — ticking every box and feeling none of it. In their mid-forties, they walked away. What followed was two years of gradual reinvention: evenings spent relearning, slowly phasing out old clients, and rediscovering the joy of drawing. They emerged with a hyper-focused studio specialising in 2D frame animation, character design, and short-form storytelling — working with brands like Google, Patreon, and Comedy Central, while building their reputation with growth-stage startups who are still finding their voice.The conversation covers their creative manifesto, how COVID gave them the space to develop their micro-story framework, and why they use AI only as a "stress-testing knowledge base" — never for the creative work itself. Most compellingly, Catharine explains how they license rather than sell their characters, borrowing principles from the music and illustration industries to build longer-term client relationships and a more sustainable creative business.Key TakeawaysThe mid-forties crossroads is more common than you think – Catharine and Radim discover a shared experience: reaching the peak of what they'd worked for, and realising it wasn't who they wanted to be nextBurning out is data – A previous studio that depleted rather than fuelled them became the compass for everything Form Play stands for: client work must energise, not exhaustIncremental change beats big leaps – Their transition took two years, running old and new in parallel, until the new was strong enough to stand alonePlay is the methodology, not just the name – Form Play's approach to creation — sketch, iterate, test, publish, move on — is how they stay resilient, stay fresh, and avoid creative paralysisMicro stories have a formula – Start in the middle of the action; use humor, empathy, and surprise; condense time to exaggerate emotion. Their Instagram playground became their client frameworkAI as untrusted advisor – They use AI to challenge assumptions and explore unfamiliar territory in business, but keep it entirely out of their visual creative processLicensing changes everything – Influenced by the music and illustration industries, they separate creation fees from usage fees, giving clients flexibility and protecting the studio's long-term incomeThe risk of not changing – Rory Sutherland's overlooked point resonates here: staying the same carries its own risk; creative people need to stop treating change as the dangerous optionDistinction will be the premium – As AI floods the world with average output, work with imperfection, humanity, and emotional depth will become more valuable, not less Daring Creativity. Podcast with Radim Malinic daringcreativity.com | desk@daringcreativity.com Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookBook bundles https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

What happens when someone runs with a business idea they've heard as a thought experiment on a podcast? Can a business have an expletive in its name? And is it possible to run a business that sells a single very specific product?Episode SummaryOn this episode, I'm joined by Charlie Hurst, Tom Noble and Will Sudlow — the founders of Flat White or F*ck Off*, a coffee brand inspired by a thought experiment by friend of the show,Rory Sutherland. The concept is simple: sell one thing — flat whites — and if you want something else… the answer's in the name. ⚠️ *Given the name of the business, this episode contains a lot of swearing!Within four months of hearing the idea on Jamie Laing's Great Company podcast, they'd banded together — having never met but being isnpired to give the business a go — built a brand, grown an audience of tens of thousands, and served 1,500 flat whites in a single day at a London pop-up.  Most people would've treated Rory's idea as an interesting thought experiment. But Charlie, Tom and Will decided — with Rory's blessing — to actually build it.In an extended conversation, we explore what it means to:Build a brand before you have a productGrow an audience before you open a shopShare your financials publiclyDeliberately polarise rather than pleaseDiscover why Charlie, Tom and Will spent £22,000 on a one-day loss-making pop-that served as a live experiment; part marketing, part proof of concept, part behavioural case study.We discuss why constraint can be liberating, why queues affect perceived quality, how social proof shapes demand, and why narrowing your audience can be more powerful than trying to attract everyone.This isn't just a story about coffee. It's about conviction, creative constraint and what happens when you deliberately ignore conventional business wisdom.Guest Bios Charlie HurstDesigner and brand builder. Charlie created the original visual identity for Flat White or F*ck Off after seeing Rory's idea online.Tom NobleEntrepreneur and digital builder. Tom documented the entire journey in public, helping grow the brand's audience before a single coffee was sold.Will SudlowCo-founder of experiential agency The Impossible. Will brought production expertise to turn the idea into a large-scale pop-up event.AI-Generated Timestamped Summary00:00 – From Thought Experiment to Real Business: why this is more than a coffee story. 03:00 – Hearing Rory's Idea: how Charlie, Tom and Will discovered the concept and decided to act on it.08:00 – Building in Public: growing an audience before having a physical product; documenting everything online.15:00 – One Product Only: why selling just flat whites is a strategic constraint — and a behavioural signal. 25:00 – The Pop-Up Experiment: erving 1,500 coffees in a day; spending £27,000 as a marketing investment.35:00 – Polarisation & Backlash: criticism, online sceptics and why not being for everyone is the point.50:00 – Perception, Queues & Behaviour: what they learned about speed, quality signals and social proof.01:05:00 – Risk, Conviction & Entrepreneurship: why building something in public is both terrifying and liberating.01:20:00 – What Happens Next: scaling, experimentation and staying true to the core idea. LinksRory on Jamie Laing's Great Company podcast - https://shows.acast.com/great-company/episodes/rory-sutherland Flat White or F*ck Off - https://flatwhiteorfckoff.com/Instagram - https://www.instagram.com/flatwhiteorfckoff/TikTok - https://www.tiktok.com/@flatwhiteorfckoff/ LinkedIn - https://www.linkedin.com/company/flat-white-or-fck-off/ The co-foundersTom on LinkedIn - https://www.linkedin.com/in/thomasnoble1992/ Charlie on LinkedIn - https://www.linkedin.com/in/charlie-hurst-715364150/Will on LinkedIn - https://www.linkedin.com/in/willsudlow/Ask The Impossible - https://asktheimpossible.com/Rory's appearances on this show:https://www.humanriskpodcast.com/rory-sutherland-on-compliance/ https://www.humanriskpodcast.com/rory-sutherland-paul-craven-on-alchemy-magic/ https://www.humanriskpodcast.com/gerald-ashley-rory-sutherland/ https://www.humanriskpodcast.com/rory-sutherland-gerald-ashley-paul-craven-at-abbey-road-part-one/

In this episode of podcast series, What Next? Michael Liebreich and Rory Sutherland lift the lid on how to shift behaviour at scale to achieve the energy transition. Marc Khan and Lidnsey Hooper interview the pair on the sociopolitical backlash we have seen in some sectors with regard to climate action. The views in this podcast are those of the contributors, and don't necessarily represent those of CISL, the University of Cambridge, or Investec, and should not be taken as advice or a recommendation. Investec Focus Radio SA

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Rory Sutherland is Vice Chairman of Ogilvy, and this conversation reveals why personal branding works, how luxury brands are destroying themselves by chasing scale over exclusivity, and why companies optimise completely wrong metrics that customers don't actually care about.Learn why we substitute easy questions for hard ones when making decisions, how status currencies constantly shift from cars to experiences to education, and why expensive signalling through costly marketing actually works better than cheap digital messages.Timestamps00:00 Introduction02:14 Why personal branding matters more in an AI-driven world04:38 Family-owned businesses outperform PLCs in brand building08:43 Why likeability often beats performance in service brands13:45 The hidden value of charm and human interaction16:36 Making travel better through experience, not speed19:30 Obsessively specialising to build premium perception26:21 Why status travel beats local cultural appreciation34:06 Should we admire bold bling or quiet confidence?36:53 Why digital culture shifts how we signal status39:33 How luxury brands are losing cachet through ubiquity49:03 Big screens, little phones and backwards tech habits52:22 Influencer marketing revives old-school trust in digital57:13 The danger of one-size-fits-all outrage in advertising01:10:11 Expensive media still signals credibility and confidenceLinks» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/» Transform your physique – https://www.thrstapp.com/» My clothing brand, THRST – https://thrstofficial.com» Custom Bioniq supplements – https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free – join.whoop.com/FirstThingsThrstFollow RorySubstack: https://rorysutherland.substack.com/X: https://x.com/rorysutherland?lang=en

Loyalty marketing only works because humans don't behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand.To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works? Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions. Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how understanding cognitive biases and behavioral science isn't just an academic exercise, but a critical tool for creating more effective customer experiences, more persuasive messaging, and ultimately, a more resilient and agile brand. To help me discuss this topic, I'd like to welcome, Phill Agnew, Host of Nudge Podcast at Nudge Podcast. About Phill Agnew Phill Agnew hosts Nudge, the UK's #1 marketing podcast. It's a critically acclaimed behavioural science show that has featured world-renowned guests such as Richard Shotton, Rory Sutherland, Tali Sharot, Jonah Berger, Dan Pink, and Chris Voss. With a knack for demystifying complex psychological concepts, Phill translates cutting-edge behavioural science into actionable insights for marketers, business leaders, and everyday professionals. His podcast has been downloaded by hundreds of thousands across the globe, establishing Phill as a trusted voice in behavioural marketing.,Yes,This has been completed Phill Agnew on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Resources Nudge Podcast: https://www.nudgepodcast.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Michael Liebreich and Rory Sutherland lift the lid on how to shift behaviour at scale to achieve the energy transition. Marc Khan and Lidnsey Hooper interview the pair on the sociopolitical backlash we have seen in some sectors with regard to climate action. The views in this podcast are those of the contributors, and don't necessarily represent those of CISL, the University of Cambridge, or Investec, and should not be taken as advice or a recommendation. Investec

2025 has been a busy year in economics, with tariffs, taxes – and even some tears. It's also been a busy year for the Spectator's economics editor Michael Simmons, who launched his new show Reality Check. The aim of the show is to cut through the spin and explain the numbers behind the noise. In each episode, Michael will make a data-driven case on a story hogging the headlines.In this special episode for Coffee House Shots listeners, Michael reflects on some of the economic highs and lows of 2025. For more episodes – with guests including Arthur Laffer and Rory Sutherland – search for Reality Check, wherever you subscribe to your podcasts.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts.Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

We're closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherland, Marty Neumeier (round two), David Aaker (round two), Laura Ries, plus guests like Simon Dixon (DixonBaxi), Michael Bungay Stanier, Jay Clouse, and more. In this best of episode, Jacob and Matt pull the sharpest clips, biggest lessons, and most repeated themes that matter if you're building a brand that lasts. What you'll hear in this episode Branding basics that still win: meaning, relevance, relationshipsPositioning that actually works (and why “positioning” isn't the goal)Strategic enemies and the power of contrastLeadership and alignment (yes, including the uncomfortable honesty)Culture as brand, not a side projectCustomer truth and the discipline of saying “not everyone”Problem framing and why the first answer is rarely the bestBrand fame vs hype and playing the long gameExecution realities, including SEO getting tougher in an AI driven worldCommunity vs audience, and what participation really costs Featured clips in this highlight episode Branding earns its keep through meaning, relevance, relationships (Ep. 6.11, Simon Dixon)Positioning is not the end, it's the start (Ep. 6.05, Mark Ritson)One page brand strategy thinking (Ep. 6.05, Mark Ritson)Strategic enemy creates value through contrast (Ep. 6.17, Laura Ries)Leadership endorsement is non negotiable (Ep. 6.01, Steve Noss)Brand alignment requires honesty (Ep. 6.03, Brandon Coleman Jr.)Culture is the brand, internally first (Ep. 6.15, David Aaker)Brands need a real relationship with culture (Ep. 6.08, Cyril Louis)Go wide on problem solving, don't accept the first frame (Ep. 6.09, Rory Sutherland)Stay curious longer when coaching (Ep. 6.10, Michael Bungay Stanier)Not everyone is a customer (Ep. 6.11, Simon Dixon)Talk to your customers, find your core group (Ep. 6.02, Brandon Kim)Play drives innovation (Ep. 6.06, Melissa Dinwiddie)Hype vs fame, and why the long game wins (Ep. 6.19, Dan Cushing and Diego Borgo)Complexity happens for a reason, learn the client's world (Ep. 6.18, James Greenfield)Influence matters (Ep. 6.02, Lida Citroën)Be careful entering politics and bandwagons (Ep. 6.04, Jeroen Reuven)SEO is harder with AI, so brand matters more (Ep. 6.14, Mordy Oberstein)ABM works when sales and marketing actually align (Ep. 6.07, Jennifer Mancusi)Audience is not community (Ep. 6.12, Jay Clouse) Season 7 kicks off late January 2026. Until then, hit follow, share this episode with a brand builder mate, and if you've got 30 seconds, a 5 star review on Apple Podcasts helps the show reach more people.

The Future Commerce team reflects on their favorite podcast moments from a year of extraordinary conversations. From haunted dolls and architectural rhizomes to debates about capitalism and idealism, these episodes challenged conventional wisdom about how brands influence culture and why efficiency alone won't save us. (Feat. Rory Sutherland, Dami Lee, Andrew McLuhan, Nick Susi, Kunle Campbell, Ana Andjelic.)Our Year In Cultural CommerceKey takeaways:VISIONS 2025 brought together Dami Lee, Andrew Huang, and more creative pioneers to explore the future of culture through the lens of commerce and its effects on humansSpooky Commerce pushed our limits: Jolene the doll elevated spooky season to performance artIdealism struggles to scale under capitalism's efficiency demandsHeritage isn't always precious—sometimes it needs critical interrogationTechnology transforms humanity whether we contemplate it or notMarketing success occurs beyond the attribution window we measureRory Sutherland's conversation was our most-downloaded episode of 2025, for good reason. "It's really hard to be idealistic in a capitalist society or period." — Brian Lange [00:13:12]"We're not measuring other forms of what makes things successful. Are we just letting technologists, efficiency ops and finance run the world? I don't think it leads to the greatest outcome where we're all happiest." — Phillip Jackson on Rory Sutherland's marketing critique [00:36:13]In-Show Mentions:Listen to Dami Lee's VISIONS presentation on architecture, the structure of our lives, rhizomes, and more.Listen to Kunle Campbell's conversation with Phillip at K:LDN on capitalism vs. idealism and meaning.Listen to Ana Andjelic's episode on the throughline that connects brand culture to operations, merchandise, on-the-ground events, and more.Listen to Andrew McLuhan's 2-hour feature unpacking his grandfather Marshall McLuhan's predictions and insights on media, technology, and what technological development will do to our future. Listen to Nick Susi's Halloween special on the true story behind the War of the Worlds mania (and the media war that drove it).Listen to Rory Sutherland's episode on the fat tail of marketing and what cultural shifts marketers of tomorrow should be preparing for.Associated Links:Check out Future Commerce on YouTubeCheck out Future Commerce Plus for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons.Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more.For more Spectator podcasts, go to spectator.co.uk/podcasts. Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

Advertising guru – and the Spectator's Wiki Man columnist – Rory Sutherland joins Damian Thompson for this episode of Holy Smoke. In a wide ranging discussion, from Sigmund Freud and Max Weber to Quakers and Mormons, they discuss how some religious communities seem to be predisposed to success by virtue of their beliefs. How do spiritual choices affect consumer choices? Between Android and Apple, which is more Protestant and which is more Catholic? And what can modern Churches learn from Capitalism?Produced by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

Ogilvy Vice Chairman Rory Sutherland reveals the formula for persuasion, why people make decisions and how you can use psychology to your advantage. Rory is the world's leading advertising strategist. He spent almost four decades as Ogilvy studying why people behave the way they do and how to change that behavior. He explains why contrast drives choices and efficiency often destroys value, and how trust, friction, and design shape real-world behavior. +Rory was previously on the show, check out episode 19. ----- Approximate Chapters: (00:00) Introduction (01:31) AI and Decision Making (03:48) Are We Looking for Efficiency in the Wrong Place? (15:52) Ad Break (18:09) Ice Cold Beer Thought Experiment (19:56) Trust and Manipulation (27:15) Dyson Customer Experience and 'Brand Quake' (29:21) Customer Value Thinking (34:28) Why Is Dyson So Effective at Marketing? (36:28) Ad Break (38:51) Map/Territory Problem in Business (39:27) The Problem with Shareholders (42:29) The Problem with 'Tech Bro' Decision Making (45:14) Warren Buffett's Approach to Choosing Management (47:52) John Bragg's Approach to Buying Infrastructure (51:23) High Trust vs Low Trust Societies (58:45) What Can We Learn from the Mad Men Era of Marketing (1:03:59) The Danger of Bad Marketing (1:17:47) Navigating Cancel Culture with Common Sense (1:29:59) Signalling to Ourselves When We Purchase Something (1:39:06) Changing of Societal Norms (1:43:27) How to Write Good Copy (1:56:30) What Is Success for You? ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------ Follow Shane Parrish:X: ⁠⁠⁠⁠⁠https://x.com/shaneparrish Insta: https://www.instagram.com/farnamstreet/ LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ ------ Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ Shopify: https://shopify.com/knowledgeproject Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026