Podcast appearances and mentions of Rory Sutherland

Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart's performance-to-brand pivot to Elf Beauty's billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”Also: creative shoutouts from Telstra's puppet-driven Olympics campaign to a perfectly toasted slice of New Zealand.Whether you're on the Croisette or catching up from home, this episode brings you the sights, sounds, and smarts of Cannes.Timestamps00:00 – Introduction01:30 – Instacart's brand transformation journey03:00 – Scott Galloway, Rory Sutherland & Elf Beauty: Ditch the semantics04:30 – Walking the Palais basement: Craft, awards & standout work07:50 – Telstra's puppet-led Olympics campaign08:55 – Toasting the perfect slice: A NZ bread brand goes big10:30 – The power of creative consistency & long-running platforms13:40 – LinkedIn B2B Forum with Marcus Collins & Mimi Turner14:45 – Compound creativity with Andrew Tyndall, Les Binet & Sarah Carter16:00 – Why ads wear out for marketers, not for people17:30 – Repetition, memory, and mental availability18:00 – B2B buying cycles, hidden buyers & trust signals18:45 – Media measurement: Why "seeability" is better than "viewability"19:50 – Finding balance: bravery and humility, brand and performance20:30 – Instacart & the brand-performance multiplier effect21:10 – Highlights from Zappi's Creativity Effectiveness Report23:15 – Kantar's Jane Osler on creator-led marketing & brand equity25:15 – Wrapping up: Cannes takeaways & what's next

On this week's Spectator Out Loud: Sean Thomas reflects on the era of lads mags (1:07); John Power reveals those unfairly gaming the social housing system (6:15); Susie Moss reviews Ripeness by Sarah Moss (11:31); Olivia Potts explains the importance of sausage rolls (14:21); and, Rory Sutherland speaks in defence of the Trump playbook (18:09). Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

On this week's Spectator Out Loud: Sean Thomas reflects on the era of lads mags (1:07); John Power reveals those unfairly gaming the social housing system (6:15); Susie Moss reviews Ripeness by Sarah Moss (11:31); Olivia Potts explains the importance of sausage rolls (14:21); and, Rory Sutherland speaks in defence of the Trump playbook (18:09). Produced and presented by Patrick Gibbons. Hosted on Acast. See acast.com/privacy for more information.

Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsWant me to give you some help with your content business? Book in a call with me to discuss working together: https://www.voics.co/scheduleAsking Rory Sutherland what actually grows a business… Most founders get this completely backwards.They obsess over sales tactics…And completely neglect marketing.But the truth is:Sales and marketing aren't separate.They're one system that feeds your entire business.Marketing pulls attention.Sales converts it.Customer experience keeps them.We break down how overdelivering in your marketing eliminates most sales objections before they even show up.Because the reality is:The best marketing manufactures perceived value BEFORE the sale.The best sales process simply monetizes trust already created.And the best retention happens because you delivered real value.You don't need a 47-step sales funnel.You need world-class positioning, a clear message, and an offer that solves a real problem.This episode goes deep on how to:Create demand BEFORE you ever sellBuild surface area so luck compoundsMake your sales process almost automaticRetain clients through actual delivery, not promisesThis is the game for anyone serious about scaling in 2025.(0:00) The Psychology of Marketing (04:18) How to Create Real Value (09:24) Fame as a Business Lever  (13:40) The Science of Long-Term Marketing  (18:12)  Amazon vs Revolut: The Power of Real Customer Service (23:22) The Ethics of UX: Why Friction Breaks Trust  (27:49) The Power of Transaction Utility  (34:38) How Price Framing Changes Consumer Behavior  (42:44) Should You Offer Guarantees(46:19) Why Rich People Dress Poorly (And Why It Works)  (50:02) Netflix's Marketing Breakthrough  (56:00) How to Increase Perceived Value of Products(58:37) The Role of Marketing in Modern Business  Support the show

In this episode of JUST Branding, we're joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don't Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head to reveal bold, creative brand solutions hiding in plain sight.

Fundraising in 2025 isn't business as usual. James Varela, Partner at Rede Partners and Head of MENA, joins us to break down what it really takes to raise capital from LPs—especially in the Middle East. We talk DPI pressure, LP targeting, co-investments, how to build credibility in emerging markets, and the biggest mistake GPs still make when pitching. Whether you're struggling or oversubscribed, this one's for you.[00:00] Intro to James Varela and focus on capital raising in the Middle East.[00:30] James' 15+ years in capital raising across PE, infra, credit, and real estate.[01:26] Fundraising remains tough—macroeconomics and low DPI are key issues.[02:21] LPs cautious; focus shifting to GP quality and DPI visibility.[03:13] GPs turning to NAV lending and creative liquidity tools.[04:05] 66% of LPs now cite DPI as their top investment metric.[04:31] Strong fundraises begin 12 months out—prep is everything.[05:00] Nail your equity story—what sets you apart?[05:26] Focus on LPs where your strategy fits—don't spray and pray.[05:55] Transparency and respect matter more than past returns.[06:26] GPs often fail to systematize and name their edge.[07:25] LPs want proof—not theory—of execution and outcomes.[08:24] Plan 2–3 years out for Middle East fundraising; co-invests are key.[08:55] Content > presence—show up with something to say.[09:52] LPs want honest differentiation, not polished fluff.[10:51] Share what went wrong and what changed—credibility counts.[11:44] Most firms struggle from poor positioning, not poor product.[12:14] Systems reduce risk, especially for global firms.[13:37] Frameworks matter—manage what's out of your control.[14:07] Even top performers can fail at storytelling.[15:02] Reframing the narrative can unlock overlooked value.[16:26] Fundraising is marketing—Rory Sutherland's Alchemy cited.[17:22] Iteration is painful but critical—change takes work.[18:20] LPs care about the future, not just past returns.[19:09] Big firms re-entering mid and small-cap to chase alpha.[19:37] Middle East mistakes: wrong timing, same pitch, poor targeting.[20:34] Use portfolio milestones as conversation openers.[21:04] GCC LPs want both long-term trust and large co-invests.[21:59] Vision and culture alignment matter just as much.[22:29] Targeting is everything—don't chase irrelevant LPs.[22:59] LPs prefer North America, large GPs, proven track records.[23:57] Specialization and sector depth are rising priorities.[24:55] AI and tech are hot in the UAE—substance still matters.[25:54] Growing appetite for GP stakes from Middle East LPs.[26:21] Europe gaining ground as LPs move down-market.[27:14] Top reads: Alchemy, Acquired, Diary of a CEO, Tools of Titans, Atomic Habits.[29:05] Final thoughts: fundraising is either brutal—or it's fine. Nothing in between.Connect with James Varela on LinkedIn. Thanks for tuning in.Subscribe for more episodes on  iTunes & SpotifyGot feedback or questions? Email Alex at alex.rawlings@raw-selection.com. Until next time—keep smashing it!Raw Selection partners with Private Equity firms and their portfolio com

Preview also available on our YouTube channelOur guest : NEIL “KEEGO” KEEGANwww.keegolaughs.comApologies Up Front on Apple PodcastsLEINSTER : 15. Jimmy O'Brien 14. Tommy O'Brien 13. Jamie Osborne 12. Jordie Barrett 11. James Lowe 10. Sam Prendergast 9. Jamison Gibson-Park1. Andrew Porter 2. Dan Sheehan 3. Thomas Clarkson 4. Joe McCarthy 5. James Ryan 6. Ryan Baird 7. Scott Penny 8. Jack Conan (c)16. Rónan Kelleher 17. Jack Boyle 18. Rabah Slimani 19. RG Snyman 20. Max Deegan 21. Luke McGrath 22. Ross Byrne 23. Ciarán FrawleyGLASGOW : 15 Josh McKay 14 Kyle Steyn (c) 13 Sione Tuipulotu 12 Tom Jordan 11 Kyle Rowe 10 Adam Hastings 9 George Horne1 Jamie Bhatti 2 Gregor Hiddleston 3 Fin Richardson 4 Alex Samuel 5 Scott Cummings 6 Euan Ferrie 7 Rory Darge 8 Henco Venter16 Johnny Matthews 17 Rory Sutherland 18 Sam Talakai 19 Max Williamson 20 Jack Mann 21 Macenzzie Duncan 22 Stafford McDowall 23 Jamie DobieBKT United Rugby Championship 24/25 SemifinalSaturday, June 7, 2025KO 2:45pm  Aviva StadiumLive on : RTÉ2, Premier Sports 1 & URC.tv Referee: Andrea Piardi (FIR)AR 1: Craig Evans (WRU)AR 2: Gianluca Gnecchi (FIR)TMO: Matteo Liperini (FIR)Where to find Harpin' On Rugbyhttps://linktr.ee/harpinonrugbyCOMMENT/SHARE/FOLLOW/SUBSCRIBE

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

JOIN THE SCREEN ROT PATREON NOW⁠. Oi, get on this - an extra episode every week. Early access to every episode. Access to the Rotter group chat. Priority access to tickets. Get involved: ⁠patreon.com/thescreenrotpod The Screen Rot Podcast is the show where we discuss the weirdest and worst content that's been rotting our screens and our minds.  It's Monday Night football for internet rubbish. This week we discuss: The Famileigh. Is it about to be a Big Paul Summer? IG Handles:⁠⁠⁠⁠ @screenrotpodcast ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@jacobhawley ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@j_akefarrell⁠⁠⁠⁠ Our theme song is "Money" by Jose Junior Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

This week on bigcitysmalltown, we bring you a special live-recorded conversation with world-renowned behavioral economist and ad executive Rory Sutherland, hosted at the Geekdom Event Center in downtown San Antonio.Known for his provocative ideas on creativity, design, and human behavior, Rory joins host Bob Rivard for a wide-ranging and thought-provoking dialogue about how cities like San Antonio can unlock their potential—not by copying others, but by thinking differently.They discuss:• Why cities should lean into their uniqueness instead of competing on size• How human psychology shapes everything from public transit to public toilets• What San Antonio can learn from Buc-ee's bathrooms and British roundabouts• Why being “the third-best option” might actually be a city's greatest strength• The power of delight, surprise, and reverse benchmarking in economic developmentThis episode is for anyone interested in place-making, economic identity, and creative approaches to urban challenges. Whether you're in public service, business, or the creative sector, Rory's perspective will leave you seeing San Antonio—and its possibilities—in a whole new light.-- -- RECOMMENDED NEXT LISTEN:▶️ #120. Why San Antonio's Future Starts with Early Childhood Education – If Rory Sutherland challenges how we think about cities, this episode shows how San Antonio is rethinking its future from the ground up—literally. Bob Rivard sits down with civic leaders Peter J. Holt, Mark Larson, and Dr. Sarah Baray to unpack the city's nationally recognized investment in early education, what's working, and where big gaps remain.

Rory Sutherland is back and he's as hilariously unconventional as ever. I genuinely think this might be the best we've ever gotten him. As the Vice Chairman of Ogilvy UK and a pioneer in behavioral science, Rory has spent decades unraveling the quirks of human behavior and the illogical decisions that drive us.In this episode, we dive into everything from the economics of nicotine to the psychology behind airport lounges, and even the unexpected lessons gleaned from serial killer investigations. It's a whirlwind tour through the irrationalities that shape our world, all delivered with Rory's signature wit, humor and undiagnosed ADHD.Some highlights for me included:Emotional support vapes and the peculiar concept of "Hooters Air"The psychology behind "girl math" and why price is just a feelingThe unexpected brilliance of Chaiwala's hidden improvementsThe history and psychology of run clubs and joggingClub Penguin's wild side and internet chaos in the UKThe infamous "dogging not jogging" jokeRory's love for Heathrow's parking podsThe idea of drone ambulances and future rescue techWhat Rory would do if he wasn't Rory SutherlandAnd of course his Origin Story inclusive of his journey with depression, anxiety, and the utility of his fameWhether you're a fan of behavioral science, marketing or just looking for a good laugh, this will be an instant favourite.Timestamps:00:00 – Introduction10:00 – Why Apple Vision Pro Failed17:10 – Emotional Support Vapes & Hooters Air24:10 – How Irrationality Helps Solve Crimes34:10 – "Girl Math" & Private Members Clubs42:57 – Psychology of Run Clubs & Jogging48:10 – Club Penguin's Wild Side55:10 – Rory's Love for Heathrow's Parking Pods1:02:10 – How Good Markets Kill Bad Products1:10:10 – Has Anyone Ever Been Killed by a Drone?1:20:10 – JP Morgan and the Cost of Commitment1:26:10 – Rory on Depression and Anxiety1:31:10 – Rory's Testimony on David-Sponsors:Fireflies.AIFireflies.ai is an AI-powered meeting assistant that transcribes, summarizes, and analyzes your conversations, making it easier to focus on what truly matters. Whether you're recording a podcast, leading a team meeting, or brainstorming your next big idea, Fireflies ensures you never miss a detail. It's like having a personal assistant who never sleeps.Beyond Baseline and BetterMan by Ross AndersonBeyond Baseline and BetterMan, founded by Ross Anderson, offer transformative experiences aimed at helping men optimize their minds and bodies for peak performance. Through retreats, coaching, and a supportive community, they provide the tools and insights needed to become the best version of yourself.​I'm incredibly grateful for their support and the value they bring to our listeners.​Get in touch: David@davidmcintoshjr.comInstagram: instagram.com/davidmcintoshjrBuy Merch:originstoryclub.co.uk

Celebrating 10 years of Recruiting Future! Over the last 10 years, I've interviewed hundreds of TA Leaders as well as CEOs, thought leaders, and the people building the technology that drives the industry forward. Back in 2015, we thought the pace of change was super fast and that the level of disruption was off the scale with social and mobile technologies reshaping how we communicated. In some ways, we might think it was impossible back then to imagine the world we live in now, but many of the changes we see in TA today have been in the works for a long time. The speed of change in talent acquisition is governed by the tension between organizational inertia, which slows things down, and external events like the pandemic, which can cause things to move at lightning-fast speeds. The Generative AI revolution is most definitely in the latter category. We are on the cusp of the most significant changes to TA and recruiting we have ever seen. So, as a TA Leader, how do you manage that change and make sure you and your organization are fit for the future? Over the last few months, I've been using the power of AI to unlock the Recruiting Future archive and model the mindset and behaviours of the most successful TA leaders that I've interviewed. People who have changed how their organizations think about talent, who thrive on disruption as a catalyst for positive change, and who know how to use technology to enable their vision. These leaders all have four things in common. They use foresight to understand and shape the future, they build influence with the most senior stakeholders in their organisation, they think different to create innovative talent strategies and they use the impact of new technologies to accelerate change. Foresight, Influence, Talent and Technology = Fitt This episode features clips from interviews with two TA leaders, two CHROs, a Behavioural Scientist, and a Futurist talking about these four key areas and what you and your teams can do to be fit for the future. Featuring: Laszlo Bock, former CHRO at Google, on skills Lisa Montieth, Head of TA UK at HSBC on foresight Lyndsey Taylor, Global Head of HR Transformation at Brooks Automation, on influence Rory Sutherland, Vice Chair at Ogilivy UK, on talent Laura Coccaro, Chief People Officer at iCIMS on technology Kevin Wheeler, Future Of Talent Institute, on job displacement Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

Celebrating 10 years of Recruiting Future! Over the last 10 years, I've interviewed hundreds of TA Leaders as well as CEOs, thought leaders, and the people building the technology that drives the industry forward. Back in 2015, we thought the pace of change was super fast and that the level of disruption was off the scale with social and mobile technologies reshaping how we communicated. In some ways, we might think it was impossible back then to imagine the world we live in now, but many of the changes we see in TA today have been in the works for a long time. The speed of change in talent acquisition is governed by the tension between organizational inertia, which slows things down, and external events like the pandemic, which can cause things to move at lightning-fast speeds. The Generative AI revolution is most definitely in the latter category. We are on the cusp of the most significant changes to TA and recruiting we have ever seen. So, as a TA Leader, how do you manage that change and make sure you and your organization are fit for the future? Over the last few months, I've been using the power of AI to unlock the Recruiting Future archive and model the mindset and behaviours of the most successful TA leaders that I've interviewed. People who have changed how their organizations think about talent, who thrive on disruption as a catalyst for positive change, and who know how to use technology to enable their vision. These leaders all have four things in common. They use foresight to understand and shape the future, they build influence with the most senior stakeholders in their organisation, they think different to create innovative talent strategies and they use the impact of new technologies to accelerate change. Foresight, Influence, Talent and Technology = Fitt This episode features clips from interviews with two TA leaders, two CHROs, a Behavioural Scientist, and a Futurist talking about these four key areas and what you and your teams can do to be fit for the future. Featuring: Laszlo Bock, former CHRO at Google, on skills Lisa Montieth, Head of TA UK at HSBC on foresight Lyndsey Taylor, Global Head of HR Transformation at Brooks Automation, on influence Rory Sutherland, Vice Chair at Ogilivy UK, on talent Laura Coccaro, Chief People Officer at iCIMS on technology Kevin Wheeler, Future Of Talent Institute, on job displacement Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

Celebrating 10 years of Recruiting Future! Over the last 10 years, I've interviewed hundreds of TA Leaders as well as CEOs, thought leaders, and the people building the technology that drives the industry forward. Back in 2015, we thought the pace of change was super fast and that the level of disruption was off the scale with social and mobile technologies reshaping how we communicated. In some ways, we might think it was impossible back then to imagine the world we live in now, but many of the changes we see in TA today have been in the works for a long time. The speed of change in talent acquisition is governed by the tension between organizational inertia, which slows things down, and external events like the pandemic, which can cause things to move at lightning-fast speeds. The Generative AI revolution is most definitely in the latter category. We are on the cusp of the most significant changes to TA and recruiting we have ever seen. So, as a TA Leader, how do you manage that change and make sure you and your organization are fit for the future? Over the last few months, I've been using the power of AI to unlock the Recruiting Future archive and model the mindset and behaviours of the most successful TA leaders that I've interviewed. People who have changed how their organizations think about talent, who thrive on disruption as a catalyst for positive change, and who know how to use technology to enable their vision. These leaders all have four things in common. They use foresight to understand and shape the future, they build influence with the most senior stakeholders in their organisation, they think different to create innovative talent strategies and they use the impact of new technologies to accelerate change. Foresight, Influence, Talent and Technology = Fitt This episode features clips from interviews with two TA leaders, two CHROs, a Behavioural Scientist, and a Futurist talking about these four key areas and what you and your teams can do to be fit for the future. Featuring: Laszlo Bock, former CHRO at Google, on skills Lisa Montieth, Head of TA UK at HSBC on foresight Lyndsey Taylor, Global Head of HR Transformation at Brooks Automation, on influence Rory Sutherland, Vice Chair at Ogilivy UK, on talent Laura Coccaro, Chief People Officer at iCIMS on technology Kevin Wheeler, Future Of Talent Institute, on job displacement Follow this podcast on Apple Podcasts. Follow this podcast on Spotify.

In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not have called Rory sexy...Timestamps00:00 - Intro02:15 - Be in an industry you get better at as you get older05:41 - Does wealth redistribution need to change?16:22 - Why the most successful companies don't advertise22:49 - The era of brand is over30:39 - Scott's fear for young men35:52 - Scott and Rory discuss dating40:56 - Was the Jaguar rebrand stupid?

What if the key to standing out wasn't about doing things better than your competitors, but about focusing on what they're not doing at all? In this episode, I'm sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.You'll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn't being done—and turned it into their competitive advantage.I'll also share how I've applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.So if you're tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.ResourcesBuild your brand on social media effortlessly: Learn more about Mic Drop MomentsIf you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don't miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who's ready to stop blending in. And I'll see you next time—on The Standout Business Show.

This week on Just Get A Real Job, Jamie is joined by David McIntosh Jr. — host of Origin Stories (formerly The Development by David Podcast).

Rory Sutherland, Vice Chairman of Ogilvy UK, and Nicholas Gruen, CEO of Lateral Economics, have both returned to debate the efficacy and limitations of applying systems thinking to complex problems. Resources and links: Ogilvy UK website Lateral Economics website Connect: Simplifying Complexity on X Simplifying Complexity on YouTube Sean Brady on X Sean Brady on LinkedIn Brady Heywood website This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.

Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world's biggest problems — and marketing's role in solving them.In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors' blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.Timestamps00:00 - Intro01:03 - Are we looking in the wrong place for growth?05:33 - Should we slow down our adoption of AI?09:08 - What marketers and the police have in common14:40 - Marketing is a casino17:42 - The most transformative behavioural science insights19:47 - Take what your competition are doing badly and double down on it26:20 - Fame is a luck multiplier32:43 - Why AO add bears to every order37:19 - How Rory would boost growth in the economy?47:13 - What has Rory been profoundly wrong about and why

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: https://www.boxlight.io/ Greg Jackson: The Energy CEO Ripping Up the Rulebook For our 200th episode, we're joined by one of Britain's most disruptive entrepreneurs. Greg Jackson is the founder and CEO of Octopus Energy, a $20 billion company built without corporate rules, rigid hierarchies, or playbooks. In this conversation, he shares how radical trust and freedom helped Octopus scale faster than anyone thought possible — and why AI will change everything about how businesses grow from here. Greg also opens up about leading during a crisis, battling the old guard, and why the future of energy might mean zero bills. If you want to understand how the next generation of companies will really be built — this is the one.

The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You've Never Heard.  Buckle up, strap up for an ADHD Orgy with the G.O.A.T.   

On this week's Spectator Out Loud: Henry Jeffreys looks at the potential impact of Trump's tariffs on British drinkers (1:31); on the 400th anniversary of Charles I's accession to the throne, Marcus Walker explains what modern Britain could learn from the cavalier monarch (7:10); Angus Colwell provides his notes on beef dripping (13:55); Nicolas Farrell reveals he refused to accept the local equivalent of an Oscar (16:40); and, Rory Sutherland makes the case for linking VAT to happiness… with 0% going to pubs, Indian restaurants and cheddar cheese (24:08).  Produced and presented by Patrick Gibbons.

On this week's Spectator Out Loud: Henry Jeffreys looks at the potential impact of Trump's tariffs on British drinkers (1:31); on the 400th anniversary of Charles I's accession to the throne, Marcus Walker explains what modern Britain could learn from the cavalier monarch (7:10); Angus Colwell provides his notes on beef dripping (13:55); Nicolas Farrell reveals he refused to accept the local equivalent of an Oscar (16:40); and, Rory Sutherland makes the case for linking VAT to happiness… with 0% going to pubs, Indian restaurants and cheddar cheese (24:08).  Produced and presented by Patrick Gibbons.

This week: sectarian persecution returns Paul Wood, Colin Freeman and Father Benedict Kiely write in the magazine this week about the religious persecution that minorities are facing across the world from Syria to the Congo. In Syria, there have been reports of massacres with hundreds of civilians from the Alawite Muslim minority targeted, in part because of their association with the fallen Assad regime. Reports suggest that the groups responsible are linked to the new Syrian president Ahmed al-Sharaa (formerly known as Abu Mohammed al-Jolani). For some, the true face of the country's new masters has been revealed. Whether the guilty men are punished will tell us what kind of country Syria has become since the fall of Assad's dictatorship. Speaking to those on the ground, Wood reports of fathers who were shot in front of their families, victims made to howl like dogs as they crawled through piles of corpses, and of state security forces trying to prevent survivors from photographing or talking about what had happened. But to what extent is al-Sharaa responsible? And could other minorities, like the Syrian Christian minority – one of the oldest in the world, be next? Paul and Fr Benedict joined the podcast to discuss. (1:02) Next: this century's ‘unstoppable process of language extinction' There are around 7,000 languages currently spoken across the world, but by the end of the century only 500 are expected to survive. Thus, documenting endangered languages has never been so important and this is the starting point of Lorna Gibb's new book, Rare Tongues: The Secret Stories of Hidden Languages, reviewed by Harry Ritchie in the books section of the magazine this week. What are some examples of the languages facing extinction? And should we accept this as an inevitable cultural rise and fall, or should we be working to combat this? Harry joined the podcast alongside Dr Oliver Mayeux, a sociolinguist at Cambridge, who also speaks Louisiana creole – a language spoken by fewer that 10,000 people. With special thanks to the Endangered Language Alliance, for allowing us to use a clip of the Garifuna language, who are working to document and preserve languages facing extinction across the world. (18:06) And finally: what is ‘Boom Boom', Gen Z's favourite aesthetic trend? Out are boring converse and dirty t-shirts beloved by millennial tech bros and in are high-fashion double-breasted suits and loafers, or so says Arabella Byrne who writes about the aesthetic trend defining Gen Z. American trend analyst Sean Monahan – who also coined 2013's ‘normcore' – coined the term ‘Boom Boom' to encapsulate the look and feel of the trend. Think 1980s yuppies updated for 2025 – so why exactly is it popular, and what does it tell us about today's twentysomethings? Arabella and Sean joined the podcast to discuss. (27:50) Plus: Matthew Parris, Stephen Fry, Rory Sutherland, Rachel Johnson, Philip Hensher, Sean Thomas and Petronella Wyatt reveal the worst insults they ever received from a teacher. (13:59) Presented by William Moore and Lara Prendergast. Produced by Patrick Gibbons.

Hello everyone and welcome back! Thanks for your patience with this episode - it's been a busy few weeks. Today on the podcast we have Rory Sutherland, the Vice Chairman of Ogilvy UK and the founder of the behavioural science practice at Ogilvy. Rory doesn't have a side project that we discuss, but he does have some of the sharpest insights on creative thinking and how to stay creative.Rory is arguably one of the most influential behavioural scientists in the world - his TED talks have over 7 million views. He also writes a column for the Spectator, serves on the advisory board of The Evolution Institute, and is the former President of the IPA (Institute of Practitioners in Advertising). Rory is a master of creative thinking and new ideas. He's written a best selling book called Alchemy: The Surprising Power of Ideas That Don't Make Sense - all about how irrational ideas matter in the age of the rational. In this podcast we talk about all sorts of things - if you've come across Rory before you'll know quite how unwieldy conversation with him becomes. We talk about why he would love to sell air conditioners, why Elon musk should build a modern day trailer business, why he thinks the Industrial Revolution was largely because of good marketing, the homogenisation of modern society, and if he believes AI can ever replace an irrational human mind, and how to sell climate solutions that change behaviour. It's quite the conversation, let me know what you think via comments!Looking for coaching to help you find your own voice and be more creative? Head to outofhours.org/coaching Hosted on Acast. See acast.com/privacy for more information.

This week: sectarian persecution returns Paul Wood, Colin Freeman and Father Benedict Kiely write in the magazine this week about the religious persecution that minorities are facing across the world from Syria to the Congo. In Syria, there have been reports of massacres with hundreds of civilians from the Alawite Muslim minority targeted, in part because of their association with the fallen Assad regime. Reports suggest that the groups responsible are linked to the new Syrian president Ahmed al-Sharaa (formerly known as Abu Mohammed al-Jolani). For some, the true face of the country's new masters has been revealed. Whether the guilty men are punished will tell us what kind of country Syria has become since the fall of Assad's dictatorship. Speaking to those on the ground, Wood reports of fathers who were shot in front of their families, victims made to howl like dogs as they crawled through piles of corpses, and of state security forces trying to prevent survivors from photographing or talking about what had happened. But to what extent is al-Sharaa responsible? And could other minorities, like the Syrian Christian minority – one of the oldest in the world, be next? Paul and Fr Benedict joined the podcast to discuss. (1:02) Next: this century's ‘unstoppable process of language extinction' There are around 7,000 languages currently spoken across the world, but by the end of the century only 500 are expected to survive. Thus, documenting endangered languages has never been so important and this is the starting point of Lorna Gibb's new book, Rare Tongues: The Secret Stories of Hidden Languages, reviewed by Harry Ritchie in the books section of the magazine this week. What are some examples of the languages facing extinction? And should we accept this as an inevitable cultural rise and fall, or should we be working to combat this? Harry joined the podcast alongside Dr Oliver Mayeux, a sociolinguist at Cambridge, who also speaks Louisiana creole – a language spoken by fewer that 10,000 people. With special thanks to the Endangered Language Alliance, for allowing us to use a clip of the Garifuna language, who are working to document and preserve languages facing extinction across the world. (18:06) And finally: what is ‘Boom Boom', Gen Z's favourite aesthetic trend? Out are boring converse and dirty t-shirts beloved by millennial tech bros and in are high-fashion double-breasted suits and loafers, or so says Arabella Byrne who writes about the aesthetic trend defining Gen Z. American trend analyst Sean Monahan – who also coined 2013's ‘normcore' – coined the term ‘Boom Boom' to encapsulate the look and feel of the trend. Think 1980s yuppies updated for 2025 – so why exactly is it popular, and what does it tell us about today's twentysomethings? Arabella and Sean joined the podcast to discuss. (27:50) Plus: Matthew Parris, Stephen Fry, Rory Sutherland, Rachel Johnson, Philip Hensher, Sean Thomas and Petronella Wyatt reveal the worst insults they ever received from a teacher. (13:59) Presented by William Moore and Lara Prendergast. Produced by Patrick Gibbons.

Rory Sutherland is a British advertising executive and is the Vice Chairman of the Ogilvy & Mather group of companies. SPONSOR. Augusta Precious Metals: our trusted gold IRA partners. Click to learn more: https://learn.augustapreciousmetals.com/trigger SPONSOR. Stash. Go to https://get.stash.com/trigger to see how you can receive $25 towards your first stock purchase. Join our exclusive TRIGGERnometry community on Substack! https://triggernometry.substack.com/ OR Support TRIGGERnometry Here: Bitcoin: bc1qm6vvhduc6s3rvy8u76sllmrfpynfv94qw8p8d5 Shop Merch here - https://www.triggerpod.co.uk/shop/ Advertise on TRIGGERnometry: marketing@triggerpod.co.uk Find TRIGGERnometry on Social Media: https://twitter.com/triggerpod https://www.facebook.com/triggerpod/ https://www.instagram.com/triggerpod/ About TRIGGERnometry: Stand-up comedians Konstantin Kisin (@konstantinkisin) and Francis Foster (@francisjfoster) make sense of politics, economics, free speech, AI, drug policy and WW3 with the help of presidential advisors, renowned economists, award-winning journalists, controversial writers, leading scientists and notorious comedians. 00:00 Introduction 05:00 Bud Light 12:24 Brands Pushing Agendas On Social Issues 16:02 The Jaguar Rebrand 28:57 The Explore-Exploit Trade-Off 36:53 Moralistic Lecturing From Companies 52:51 Getting The Media We Deserve 57:54 Rory's Thoughts On Political Marketing And PR Learn more about your ad choices. Visit megaphone.fm/adchoices

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality.   Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post

Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.Timestamps00:00 - Intro01:39 - Why Rob moved to NYC04:20 - Rob's new YouTube show05:47 - London vs New York for marketers08:00 - Rob's approach to content in 202511:00 - Rob's view on the future of the social platforms14:17 - How System1's ad testing works17:27 - Rob's funniest posts on LinkedIn18:46 - Rob's process for making content20:16 - Any trends that are different in the US than UK21:43 - Thoughts on the creator economy23:09 - The Poppi vending machine backlash24:22 - How does Rob plan his content?25:18 - Different audiences for TikTok and LinkedIn25:38 - Rory Sutherland's TikTok26:48 - Power of B2B content creation

Today I'm joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science.   Sponsored by https://www.b2bframeworks.com   Brought to you in partnership with https://awardsinternational.com

Imagine a day where you don't own a computer, and you lose your phone just after breakfast.We used to live like that.Every damn day.With virtually no access to information.Researching how to be better at your job wasn't a thing.Advertising people didn't do podcasts or post articles about their work.True, there were books, but not many.Aside from awards annuals, the main two were ‘Ogilvy On Advertising' and ‘Bill Bernbach's Book'.Occasionally you'd photocopy an article from Campaign, Creative Review or Direction magazine.Dave Trott's ‘How To Get Your First Job In Advertising' was the most useful.I had a copy of a copy of a copy of a copy of a copy.The text was so faded and broken up it looked like an old religious document.Which it was in a way.It's still great. (I've attached a copy below.)Later, The Copy and Art Direction Books turned up.They were a revelation – good creatives explaining how they create.(If you haven't read Richard Foster's piece do, you'll be a 9% better writer after reading it.)We have the opposite problem today; too much.But it leads to a kind of inertia.A bit like living next to St. Pauls, you put off visiting, because you think ‘it'll be there tomorrow, next week, next year'.The other problem is who is or isn't worth listening to?LinkedIn if packed with people aggressively telling you exactly how to create ads as good as the ones they… like.At the other end of the spectrum are people like Dave Trott, George Tannenbaum, Brian Burch, The Behind The Billboard guys, Rory Sutherland, Ben Kay and many more I'll be embarrassed tomorrow that I forgot to mention.And Steve Hudson.He posts a series called The Power Of Advertising on LinkedIn where he breaks down his (and Victoria Fallon's) ads from nose to tail.From brief to air.What's great about it is the work.A lot of teams have a style or preference, Steve (and Victoria) don't.At least, not that I can spot.What links Audi to Anti-Smoking to One To One to Levi's to Kingshield other than they're all great?The weirdest thing about our chat was realising how short their creative career was.10 years.They took it very seriously, which lead to some great work, but maybe some bad decisions too.Hearing about Steve's career was a bit like watching a horror film.Instead of shouting ‘LOOK BEHIND YOU!' I was shouting ‘DON'T RESIGN TO HEGARTY!' or ‘STAY AT ABBOTT MEAD!'.Anyway, it was a great chat, hope you enjoy it.

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.

Rory Sutherland is one of my heroes. You might not know his name, but you've definitely been influenced by his work— as the Vice Chairman of Ogilvy UK he has shaped the face of marketing and advertising as we know it today. He's also become a recent TikTok phenomenon as others have realised what an absolute genius this man is. I was beyond excited to have him join me on the show.Rory is not only a marketeer, but an expert in behavioural science, talking me through how trends work and change over time. We spoke about memetics; how a herd mentality can massively dictate our tastes and the important role social awkwardness plays in swaying opinions. I also asked him about the best and worst marketing successes and failures, from Ryanair to bubble tea, nuclear power to wearing shorts in winter.This conversation was brimming with great advice - it's definitely a conversation I'll be coming back to; my main takeaway was to never blindly follow logic, but to question and push to boundaries to create something new!You can also follow us on Instagram and Tiktok @greatcompanypodcast and if you've got thoughts, questions and comments, you can email us at greatcompany@jampotproductions.co.ukIf you or anyone you know has been affected by suicidal thoughts, you can head to CALM to find support: www.thecalmzone.net--THE CREDITSExec Producer: Jemima RathboneAssistant Producer: Gurlina HeerVideo: Jake Ji & Ryley KirbySocial Media: Laura CoughlanGreat Company is an original podcast from JamPot Hosted on Acast. See acast.com/privacy for more information.

In this compelling episode of Steve's Rants, Steve Sims delves into the transformative power of books in the journey of building a successful business. He shares his top three favorite books that have profoundly impacted his business philosophies, highlighting their relevance in understanding media, psychology, and consumer behavior. Steve kicks off the list with "Trust Me, I'm Lying" by Ryan Holiday, a book that explores the intricacies of media manipulation and the critical role attention plays in the modern economy. He emphasizes the necessity of mastering media's power to enhance business visibility and reputation. Continuing with "Hooked" by Nir Eyal, Steve underscores the importance of understanding consumer psychology and creating products and experiences that foster loyalty and addiction. He explains how this book provides insights into crafting that essential 'stickiness' in customer relationships, vital for any business looking to thrive. The third recommendation, "Alchemy" by Rory Sutherland, taps into human psychology by challenging logical conventions and embracing creative magic. Steve appreciates how this book encourages thinking beyond logic to understand why people engage with brands, urging entrepreneurs to embrace disruption and difference. Steve rounds off his recommendations with a unique fourth choice: a genre mixing imagination with reality. He advocates for stepping out of the business realm to refresh and inspire creativity through crime dramas and fantasy. This episode is an essential listen for entrepreneurs eager to understand the dynamics of attention and consumer engagement, urging them to blend logical strategies with imaginative exploration for success in today's business world. Discover how these books can reshape your approach, infusing your business with innovative energy and strategic thinking.

In this episode, Julia Hobsbawm and Stefan Stern talk to Rory Sutherland, Vice Chairman of Ogilvy about his working life. Rory shares anecdotes from a career in advertising and lessons from behavioural science.  The Nowhere Office is a Fully Connected Production brought to you in association with Sandstone Global Productions. Music by Julian Brezon. Find out more at thenowhereoffice.com and sandstoneglobal.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rory Sutherland is one of the world's leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author. Every moment of the day, you're being marketed to. From the instant you check your phone in the morning to the subtle strategies behind political campaigns. So how can you decode the world around you and master the art of marketing? Expect to learn how effective companies will be at getting their employees back in office, Rory's thoughts on Jaguars rebrand, what Rory thinks of the current state of British culture at the moment, what causes Overton windows to shift, what the Myth of Collective Wisdom is, the assessment of Trumps successful marketing campaign for president, If people who pay more taxes should get special privileges, how to make a boring product interesting, what makes a brand cool and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Get a 20% discount on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Sign up for a one-dollar-per-month trial period from Shopify at https://shopify.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

Want your own Brand or Business Podcast? Try out our NEW Podcast Calculator: boxlight.io In this episode of Jimmy's Jobs, Rory Sutherland, one of the most original thinkers in business, joins the show to discuss the probabilistic nature of business, why businesses fail, and the critical role of marketing. They delve into the evolving landscape of advertising, the psychology of successful marketing, and why big ideas need effective marketing to change behavior. Rory reflects on his career, shares insights on hiring, and explores how video calling is revolutionizing business. They also touch upon economic growth, the future of transportation, and the underestimated value of diverse thinking in problem-solving. Whether you're interested in behavioral science, business strategy, or marketing, this conversation offers a wealth of knowledge and fresh perspectives. 00:00 Intro 01:31 When we met in 2016 02:40 Jaguar Rebrand 05:00 Hiring Weirdos 07:19 Pointless qualifications 13:02 The UK vs US 16:00 Why Zoom made work easy 23:12 Why everyone has Silver Cars 28:30 Make Busses great again 30:33 Marketing in Politics 31:42 Youtube politicians 33:18 The Evolution of Advertising 35:08 Becoming a TikTok star 41:23 Trump, Trump, Trump 46:46 Caviar vs KFC 52:27 Uni vs Online courses ********** Follow us on socials! Instagram: instagram.com/jimmysjobs Tiktok: tiktok.com/@jimmysjobsofthefuture Twitter / X: twitter.com/JimmyM Linkedin: linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: sunny@jobsofthefuture.co Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Sunny Winter Editor: Sunny Winter Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this week's Spectator Out Loud: Freddy Gray reads his letter from Washington D.C., and reveals what Liz Truss, Eric Zemmour and Steve Bannon made of Trump's inauguration (1:22); Tanya Gold writes about the sad truth behind the gypsies facing eviction in Cornwall (7:15); Rose George reviews The Forgotten Sense: The New Science of Smell, by Jonas Olofsson, and explains the surprising link between odour disgust and political attitudes (13:07); Toby Young provides his favourite anecdotes about President Trump, having crossed paths with him in New York City in the 1990s (18:39); and, Rory Sutherland proposes a unique way to solve Britain's building crisis: ‘Areas of Outstanding Natural Ugliness' (23:40).  Produced and presented by Patrick Gibbons.

On this week's Spectator Out Loud: Freddy Gray reads his letter from Washington D.C., and reveals what Liz Truss, Eric Zemmour and Steve Bannon made of Trump's inauguration (1:22); Tanya Gold writes about the sad truth behind the gypsies facing eviction in Cornwall (7:15); Rose George reviews The Forgotten Sense: The New Science of Smell, by Jonas Olofsson, and explains the surprising link between odour disgust and political attitudes (13:07); Toby Young provides his favourite anecdotes about President Trump, having crossed paths with him in New York City in the 1990s (18:39); and, Rory Sutherland proposes a unique way to solve Britain's building crisis: ‘Areas of Outstanding Natural Ugliness' (23:40).  Produced and presented by Patrick Gibbons.

Truth, Lies, and Work is an award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This episode marks the final installment in our Unfiltered Series, where we've brought you the raw, unedited conversations with some of the most thought-provoking and inspiring guests we've ever had on the show. Today, we close the series with a conversation about anger—an emotion we're all grappling with in these challenging times. Our guest is Dr. Ryan Martin, a psychologist, Dean at the University of Wisconsin-Green Bay, and author of How to Deal with Angry People. Known as The Anger Professor on TikTok, Ryan combines humor, research, and practical insights to help us better understand anger and how to handle it in ourselves and others.

In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology. Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar's rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making. Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by leveraging unconventional thinking. Packed with humor, real-world examples, and sharp observations, this episode is a masterclass in creative problem-solving and the surprising power of ideas that defy logic.

Truth, Lies, and Work is an award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This episode is part of our Unfiltered Series, where we bring you the full, unedited conversations with the greatest minds shaping workplace culture today. Previously, we featured Rory Sutherland and Professor John Amaechi—two giants in their fields. Now, we're thrilled to present Professor Sir Cary Cooper, one of the world's leading experts in organizational psychology and workplace well-being.

I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025.  You'll learn:  Why our happiness fades, no matter how good life gets (feat. Tali Sharot). How shorter emails can drastically improve response rates (feat. Todd Rogers). Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland). The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore). A hostage negotiator's secret for winning arguments (feat. Chris Voss). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources:  Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376. Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261. Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School. Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog. Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572. Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open. Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University. van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76. This episode contains swear words.

Welcome to Part 1 of our special Christmas Eve episode of Truth, Lies & Work! This isn't your typical holiday episode — we're taking a break from the usual work chatter to bring you something special. Today, we're releasing the full, unedited interview with the one and only Rory Sutherland, Vice Chairman of Ogilvy & Mather and the founder of the Behavioral Science Unit at Ogilvy. Rory's previous episode with us (Episode 83) was one of our most popular, and we're beyond excited to bring you Part 1 of this extended conversation. This interview dives deep into Rory's vast expertise in behavioral science, marketing, and leadership. Rory has been a thought leader in advertising for decades, and his insights on human behavior, creativity, and business strategy are nothing short of enlightening. In today's episode, we talk about: The Future of Work: Insights into the evolving landscape and the need for businesses to adapt and thrive. Rory's Journey: From Ogilvy's Vice Chairman to launching a Behavioral Science Unit within one of the world's largest agencies. Behavioral Science: How understanding human behavior drives success in advertising and leadership. Innovation & Creativity: The role of unconventional ideas in transforming businesses. Personal Reflections: Rory's unique take on work-life balance, career growth, and the power of good storytelling. Resources Mentioned in This Episode: Rory's Books: Alchemy: The Surprising Power of Ideas That Don't Make Sense Connect with Rory Sutherland: LinkedIn Twitter Ogilvy Don't Miss Part 2!! Make sure to catch Part 2 of this interview, available exclusively on our YouTube channel! https://www.youtube.com/channel/UC3_hIyk9KjxJQ1lZWhiaqDw General Support with Mental Health and Well-being If you have been affected by any of the themes in this episode, or are currently struggling with your mental health, the following resources may be useful. Mind website: https://www.mind.org.uk/information-support/ If you are feeling in distress or despair, including feelings of suicide, please do consider calling the Samaritans for free on 116 123 (UK) or email jo@samaritans.org (Rest of World) Connect with Al and Leanne Join the Conversation on LinkedIn: https://www.linkedin.com/company/truthlieswork/ Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/ Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne Email: Hello@truthliesandwork.com Book a Call with Al & Leanne: https://savvycal.com/meetleanne/chat

Truth, Lies, and Work is an award-winning psychology podcast brought to you by the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. This week's Thursday episode features Louise Hill, co-founder and CEO of GoHenry, a fintech company empowering kids and families with financial literacy through their prepaid debit card and educational app.

Truth, Lies, and Work is an award-winning psychology podcast from the HubSpot Podcast Network, hosted by Chartered Occupational Psychologist Leanne Elliott and business owner Al Elliott. We bring you workplace news, expert hot takes, and practical advice to build amazing workplace cultures.

Take the survey now: https://docs.google.com/forms/d/1iHRZvOly_Q7aprlQBF7n38y0EjgvnHw2OdYII8yQElc/edit?ts=670d0111 Rob is joined by advertising maverick Rory Sutherland for a conversation that will make you question everything you thought you knew about property, work, and modern living. Through brilliant analogies, Rory unveils why we're all pouring our wealth into "utterly tedious" houses instead of enjoying life's innovations. From his radical takes on office culture to his fascinating insights on how video calls have changed business forever, this episode is packed with "aha" moments that will stick with you long after listening. Whether you're a property owner, thinking about remote work, or just love fresh perspectives on modern life, this conversation will have you looking at the world differently. Rory Sutherland REVEALS: Who is really to blame for the property crisis How the internet has democratised consumption Why office culture needs reimagining in all ways The reality that all companies need to adapt to or risk losing top talent How the UK housing market could be transformed and innovated Why big cities are less relevant than ever BEST MOMENTS "The point of capitalism, right? Capitalism is nothing to do with efficiency. Forget that. That's a distraction. Praising capitalism because it's efficient is like praising Bob Dylan because he's got a beautiful singing voice." "Any meeting without tea and biscuits is just faintly unnatural... we've got to leave some space for anthropology here, not just economics." "The actual buildings are utterly tedious and awful for the most part. And all the money is actually in the land... It's kind of bothersome to me because so much of what should be a productive discretionary market economy is actually being sequestered in this utterly uninteresting form of wealth preservation." "Nobody minded buying CDs when the only way you could listen to music was on a CD... When the record companies started to say, 'No, I know you can download music from the internet in five minutes, but you still have to buy it on CD to protect our legal rights.' Okay, that's when people revolt." "We've spent trillions on this stuff, we've created billionaires, we've created bankruptcies... If all this turmoil created by technology doesn't manifest itself in basically a general improvement to people's lived existence... what the hell is the point?" VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK's No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything”   CONTACT METHOD Rob's official website: https://robmoore.com/  Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979   See omnystudio.com/listener for privacy information.disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Why is marketing so important for businesses? In this episode, we've picked the highlights from our conversations with Josh Kaufman, Scott Galloway, Rory Sutherland, Whitney Wolf Herd to bring you the TL;DR on how to succeed at marketing your business. Head to https://www.linkedin.com/doac24 to claim your credit. Listen to the full episodes here : Josh: https://joshkaufman.net/ Scott: https://www.profgalloway.com/ Rory: https://uk.linkedin.com/in/rorysutherland Whitney: https://www.instagram.com/accounts/login/?next=https%3A%2F%2Fwww.instagram.com%2Fwhitney%2F%3Fhl%3Den&is_from_rle Learn more about your ad choices. Visit megaphone.fm/adchoices