Project Distinct Podcast

Project Distinct Podcast

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How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’l…

Scott McKain


    • Apr 15, 2021 LATEST EPISODE
    • daily NEW EPISODES
    • 9m AVG DURATION
    • 355 EPISODES


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    Latest episodes from Project Distinct Podcast

    S2 E694: Encore Episode - Examples of how companies deliver great customer experiences

    Play Episode Listen Later Apr 15, 2021 10:17


    No employee — or the organization they work for — starts a day thinking, “Another chance to deliver lousy service to our customers!” However, many do. Today’s PROJECT DISTINCT takes a look at several organizations in varied industries and examines the specific steps they take to deliver distinctive service. And, NONE of these are expensive — they’re all steps YOU can take, no matter what you do! Learn more about your ad choices. Visit megaphone.fm/adchoices

    project distinct
    S2 E693: Encore Episode - The sad standard of satisfaction

    Play Episode Listen Later Apr 14, 2021 11:14


    Why is it that we accept “satisfaction” as success in customer relationships — yet, we find it so average in our personal ones? In part, Scott McKain suggests on today’s PROJECT DISTINCT, because we are unwilling to drill more deeply into the negative aspects that have eroded our customer’s enthusiasm. We must eliminate the points of friction that prevent our customers from receiving an Ultimate Customer Experience®! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E692: Encore Episode - The importance of customer LTV

    Play Episode Listen Later Apr 13, 2021 7:51


    After spending thirty nights in a Sydney hotel last year, a loyal customer assumed a problem would be addressed. He was wrong. Too often we overlook LTV — expressed as either Long-Term Value or Lifetime Value of a customer. On today’s new PROJECT DISTINCT recorded in Australia, Scott McKain talks about a critical aspect of business success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    australia ltv lifetime value scott mckain long term value project distinct
    S2 E691: Encore Episode - Derivative but distinctive — an approach to stand out

    Play Episode Listen Later Apr 12, 2021 12:54


    Is it really better to be different? Scott McKain says, “Maybe not.” The distinctive professional or organization finds unique approaches that creates more traction and higher engagement with customers. So, where do you find the best ideas on how you accomplish that difficult task? On today’s Project Distinct, Scott reveals that — as counterintuitive as it sounds — the way to be distinctive is to be derivative…and he shows you how. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E690: Encore Episode - The single most important customer service skill

    Play Episode Listen Later Apr 11, 2021 10:13


    For today’s Project Distinct, Scott McKain researched several resources looking for the answer to the question: “What is the single most important skill required to deliver excellent customer service?” While many experts offered complex answers, today’s episode will reveal one from a post on CustomerThink.com that captured the essence of service and the one skill that will never fail to enhance any touchpoint with a customer. Do you have it — use it — and provide to your customers? Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E689: Encore Episode - Three “show biz” steps to improve your business: re-shoot, re-cast, and re-edit

    Play Episode Listen Later Apr 10, 2021 12:07


    When a movie is presented to a test audience, directors then have choices to make before they finish the product for the potential audience. As Scott McKain reveals in today’s Project Distinct, those same three options can help you connected with your customers at a higher level. Perhaps you need to “re-shoot, re-cast, or re-edit” at your business! Learn more about your ad choices. Visit megaphone.fm/adchoices

    project distinct
    S2 E688: Encore Episode - What you're doing that is driving your customers crazy!

    Play Episode Listen Later Apr 9, 2021 10:19


    When Indianapolis sports radio celebrity Kent Sterling posted about his horrible experience at a local McDonald’s because of the local managers, it reminded Scott McKain of a recent Forbes.com blog about the “Five Customer Service Practices That Drive Consumers Crazy.” Today’s PROJECT DISTINCT will reveal those five errors so you don’t inadvertently create for your customers a bad experience like McDonald’s did for Sterling! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E687: Encore Episode - Changing customer expectations and the UCE

    Play Episode Listen Later Apr 8, 2021 9:49


    Salesforce reports that customer expectations are changing! That means the time is right for you to deliver what Scott McKain has trademarked as the “Ultimate Customer Experience.” In today’s Project Distinct, he’ll reveal the first step to the UCE —it’s just considering what one would be for YOUR customer. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E686: Encore Episode - The future of leadership development

    Play Episode Listen Later Apr 7, 2021 13:37


    In a recent episode, Scott McKain mentioned that half of Millennials are dissatisfied with the education and training they’re receiving to help them grow. In today’s Project Distinct, he reports from a new Harvard study that HALF of senior leaders believe they aren’t teaching the skills necessary for future leaders — even as they spend billions to do so. We’ll take a look at why training and development isn’t delivering in terms of leadership — and offer the specific prescription that research suggests to help you become the leader you want to be. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E685: Encore Episode - The big 3 for customer relationships

    Play Episode Listen Later Apr 6, 2021 10:18


    Product. Service. Experience. These are the “big 3” when it comes to the relationships you have with your customers. On today’s Project Distinct, Scott McKain will outline the importance of all three and show how each plays an important role in the total customer experience — which can make or break repeat and referral business! Learn more about your ad choices. Visit megaphone.fm/adchoices

    service product scott mckain project distinct
    S2 E684: Encore Episode - You gotta get emotional!

    Play Episode Listen Later Apr 5, 2021 10:15


    “Emotion” is a word we don’t use nearly enough in business, according to Scott McKain. In today’s Project Distinct, he relates a story that brought that fact home to him — and shares the specific reasons why emotion is so important for EVERY business in today’s marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoices

    emotion scott mckain project distinct
    S2 E683: Encore Episode - Refreshing the customer experience

    Play Episode Listen Later Apr 4, 2021 8:18


    While a consistent delivery of the customer experience might first be appreciated, over a period of time the sameness will bore and disengage your customers. In today’s Project Distinct, Scott McKain makes the case for refreshing your customer experience — and provides the six questions you need to ask to make it happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E682: Encore Episode - One of the most important things you can do is — nothing!

    Play Episode Listen Later Apr 3, 2021 6:46


    During a remote recording from Hawaii, Scott McKain reminds us that while we are constantly chopping wood and working to grow our careers and organizations, we also must sharpen our axe. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E681: Encore Episode - Keys to employee engagement

    Play Episode Listen Later Apr 2, 2021 8:41


    You cannot create distinction without an engaged team delivering an ultimate customer experience. On today’s Project Distinct, Scott McKain reveals some shocking statistics about employee engagement — and gives you specific steps to take to enhance the involvement of your team. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E680: Encore Episode - Dealing with a difficult boss

    Play Episode Listen Later Apr 1, 2021 10:40


    We’ve all experienced managers who were tough to work for — and, if that’s what you’re dealing with now, how can you handle it? In today’s Project Distinct, Scott McKain shares his story of a difficult boss — and how you can avoid the mistake he made. And, he’ll reveal simple, practical steps to help you be more productive when you have to work with a difficult personality. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E679: Encore Episode - Millennials and Leadership Development

    Play Episode Listen Later Mar 30, 2021 10:47


    According to Harvard, Millennials are now the largest generation in the workforce. So, how is YOUR organization equipping them to be the leaders who will take you into the future? According to a recent study, probably not very well. Today’s Project Distinct looks at what Millennials want in training and development and Scott Mckain reveals the two steps you need to take NOW to ensure future growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E678: Encore Episode - Contagious Attitudes

    Play Episode Listen Later Mar 29, 2021 10:24


    Whether we realize it or not, the attitude that we display to others is highly contagious. And, this naturally means that the attitudes we reflect to our customers helps set the tone for their experiences with us. Today, Scott McKain reveals new research on the critical importance of sending out “good vibes” and what it can mean to our customer and employee relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E677: Encore Episode - What Metallica can teach you about business

    Play Episode Listen Later Mar 28, 2021 9:25


    It’s hard to imagine any band customizing their concert performances more than Metallica does. In today’s Project Distinct, Scott McKain lists how the supergroup makes each show a special event for local fans — and relates it to the steps we need to take in business to make our customers feel more engaged. Learn more about your ad choices. Visit megaphone.fm/adchoices

    metallica scott mckain project distinct
    S2 E676: Encore Episode - As Times Change, People Do, Too

    Play Episode Listen Later Mar 27, 2021 8:30


    There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E675: Encore Episode - Five Leadership Styles that Fail to Create Iconic Results

    Play Episode Listen Later Mar 26, 2021 9:43


    In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing. Based on a LinkedIn post by Suchitra Mishra, Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E674: Encore Episode - More on ALL Business is Show Business!

    Play Episode Listen Later Mar 25, 2021 10:09


    In this episode, Scott takes a look at the specific reasons WHY your business is a “show business” — and offers specific ideas on what you can do to enhance the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E673: Encore Episode - Why YOUR business IS “show business”

    Play Episode Listen Later Mar 24, 2021 7:46


    A remarkable event created Scott McKain’s unique business philosophy: “ALL Business is Show Business.” In today’s Project Distinct, he relates the story of how it happened, and why it’s important to you and your efforts. (If you’d like to hear the entire audiobook of “ALL Business is STILL Show Business,” it’s available on Audible.) Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E672: Encore Episode - Fighting commoditization

    Play Episode Listen Later Mar 23, 2021 10:39


    In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E671: Encore Episode - Three questions to create a compelling competitive advantage

    Play Episode Listen Later Mar 22, 2021 9:19


    Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E670: Encore Episode - The Six Levels of Customer Interaction (Part Three)

    Play Episode Listen Later Mar 21, 2021 10:22


    Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…concluding today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E669: Encore Episode - The Six Levels of Customer Interaction (Part Two)

    Play Episode Listen Later Mar 20, 2021 10:08


    Scott McKain is examining the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the next two levels — first-time buyer and repeat customer. What happens when a prospect decides to make her first purchase? And, what does it take to keep them coming back for more? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…continuing today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E668: Encore Episode - The Six Levels of Customer Interaction (Part One)

    Play Episode Listen Later Mar 19, 2021 9:27


    In this series, Scott McKain examines the six levels of interaction that revolve around the intensity of the relationships you have with customers. Today, it’s the first two levels — suspect and prospect. You’ll discover how those who may not have the need or ability to buy move up into a prospect with whom you can do business. Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…starting today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E667: Encore Episode - How can I become a better speaker?

    Play Episode Listen Later Mar 18, 2021 9:47


    In this episode, Scott McKain answers one of the questions he’s asked most: How can I improve my speaking skills. With research published by Harvard, combined with his own wealth of experience, here are tips to help you attain the speaking skills you desire. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E666: Encore Episode - The clarity of Nido Qubein and High Point University

    Play Episode Listen Later Mar 17, 2021 10:09


    As the Corporate Educator in Residence at High Point University, Scott McKain has just spent a couple of days on campus at one of the nation’s most innovative institutions of higher learning. In this episode, he reveals one of the first steps that his friend, Dr. Nido Qubein, President of HPU, took to dramatically change the fortunes of the school — and how you can apply the same approach to your business or career. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E665: Encore Episode - The problem with the “hustle”

    Play Episode Listen Later Mar 16, 2021 10:52


    So many are talking about the importance of the “hustle” on social media, Inc. Magazine asks if we’ve devolved it into “hustle porn.” There’s no doubt we need to make an effort to attain success — but, is there a problem with all the 10Xing and the “hustle”? In today’s episode, Scott McKain shares what really matters as we seek to create distinction. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E664: Encore Episode - It’s not about you — and how to make sure the customer knows it's about them!

    Play Episode Listen Later Mar 15, 2021 9:25


    When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E663: Encore Episode - Make your customer the star of the show

    Play Episode Listen Later Mar 15, 2021 10:01


    In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E662: Encore Episode - What’s the difference?

    Play Episode Listen Later Mar 14, 2021 8:28


    In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E661: Encore Episode - As Times Change, People Do, Too

    Play Episode Listen Later Mar 13, 2021 8:30


    There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E660: Encore Episode - Five Leadership Styles that Fail to Create Iconic Results

    Play Episode Listen Later Mar 12, 2021 9:43


    Welcome to a second season of NEW podcasts on distinction with Scott McKain!  In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E659: Encore Episode - Fighting commoditization

    Play Episode Listen Later Mar 11, 2021 10:39


    In today’s hyper-competitive marketplace, it’s natural that commoditization is a magnet that pulls businesses and professionals back to the pack. In today’s episode, Scott McKain relates the story of how commoditization impacted his industry of professional speaking — and reveals the aspect of business that can help you prevent being a commodity. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E658: Encore Episode - Three questions to create a compelling competitive advantage

    Play Episode Listen Later Mar 10, 2021 9:19


    Everyone seeks an advantage — however, we often fail to understand that what we perceive as a strength may not be compelling to customers in our market. In today’s Project Distinct, Scott McKain offers three questions we should all be asking to make our competitive advantage enough to motivate our customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct
    S2 E657: Encore Episode - The Six Levels of Customer Interaction (Part Three)

    Play Episode Listen Later Mar 9, 2021 10:22


    Scott McKain concludes his examination of the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the final two levels — client and advocate. What happens when the repeat customer becomes more engaged and exclusive with you? And, what does it take to grow a client into an advocate who will promote your business for you? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…concluding today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E656: Encore Episode - The Six Levels of Customer Interaction (Part Two)

    Play Episode Listen Later Mar 8, 2021 10:08


    Scott McKain is examining the six levels of interaction that revolve around the intensity of customer relationships. Today, it’s the next two levels — first-time buyer and repeat customer. What happens when a prospect decides to make her first purchase? And, what does it take to keep them coming back for more? Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…continuing today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E655: Encore Episode - The Six Levels of Customer Interaction (Part One)

    Play Episode Listen Later Mar 7, 2021 9:27


    In this series, Scott McKain examines the six levels of interaction that revolve around the intensity of the relationships you have with customers. Today, it’s the first two levels — suspect and prospect. You’ll discover how those who may not have the need or ability to buy move up into a prospect with whom you can do business. Whether it’s B2C or B2B, the principles are the same — and you’ll grow both your business and your career when you understand all six levels…starting today! Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E654: Encore Episode - How can I become a better speaker?

    Play Episode Listen Later Mar 6, 2021 9:47


    In this episode, Scott McKain answers one of the questions he’s asked most: How can I improve my speaking skills. With research published by Harvard, combined with his own wealth of experience, here are tips to help you attain the speaking skills you desire. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E653: Encore Episode - The clarity of Nido Qubein and High Point University

    Play Episode Listen Later Mar 5, 2021 10:09


    As the Corporate Educator in Residence at High Point University, Scott McKain has just spent a couple of days on campus at one of the nation’s most innovative institutions of higher learning. In this episode, he reveals one of the first steps that his friend, Dr. Nido Qubein, President of HPU, took to dramatically change the fortunes of the school — and how you can apply the same approach to your business or career. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E652: Encore Episode - The problem with the “hustle”

    Play Episode Listen Later Mar 4, 2021 10:52


    So many are talking about the importance of the “hustle” on social media, Inc. Magazine asks if we’ve devolved it into “hustle porn.” There’s no doubt we need to make an effort to attain success — but, is there a problem with all the 10Xing and the “hustle”? In today’s episode, Scott McKain shares what really matters as we seek to create distinction. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E651: Encore Episode - It’s not about you — and how to make sure the customer knows it's about them!

    Play Episode Listen Later Mar 3, 2021 9:25


    When you make your conversations with customers and colleagues about them, you grow loyalty and expand your leadership abilities. In today’s episode, Scott McKain explains why this is such a critical factor — and gives you specific tactics to make this concept work for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E650: Encore Episode - Make your customer the star of the show

    Play Episode Listen Later Mar 2, 2021 10:01


    In today’s “experience economy,” perhaps the most important aspect is the connection you have with your customers. In today’s episode, Scott reminds us we should make our customers the star of our organization’s “show” — and gives three specific ways we can make that happen. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E649: Encore Episode - What’s the difference?

    Play Episode Listen Later Mar 1, 2021 8:28


    In this episode, Scott McKain addresses the difference between being “distinctive” and becoming “iconic.” And, he reveals the starting point for separating yourself from the competition — whether it’s for an organization…or, even an individual hoping for professional success or promotions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E648: Encore Episode - As Times Change, People Do, Too

    Play Episode Listen Later Feb 28, 2021 8:30


    There are massive changes in today’s world — everyone knows that. So, why aren’t some personal and professional practices keeping pace? In today’s episode, Scott McKain explains why we might not be keeping up with the times, and suggests the first step we should take to do something distinctive about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E647: Encore Episode - Five Leadership Styles that Fail to Create Iconic Results

    Play Episode Listen Later Feb 27, 2021 9:43


    In today’s episode, Scott talks about the importance of leaders and discusses five leadership styles that fail to create the kind of iconic cultures that distinctive leaders should be developing.  Based on a LinkedIn post by Suchitra Mishra, (https://www.linkedin.com/pulse/20140716071001-16121309-five-management-or-leadership-styles-that-should-be-banned-from-the-work-place/) Scott reveals the five specific behaviors — and discusses why you need to get rid of these approaches to achieve success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E646: Encore Episode - The people create the experience no matter your size

    Play Episode Listen Later Feb 26, 2021 8:53


    As Scott McKain was flying to a speech near Portland, Oregon today, he revisited an important lesson: no matter the size of your organization, it’s your people who deliver the customer experience. The important question becomes — especially for smaller organizations or entrepreneurs — how are you training and monitoring your team’s performance to ensure that they deliver as you desire? That’s the topic of today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices

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    S2 E645: Encore Episode - The first 3 things to fix to deliver great customer service

    Play Episode Listen Later Feb 25, 2021 9:31


    According to Shaun Belding, writing on Entrepeneur.com, companies are losing $75 BILLION a year because of inferior customer service. On today’s PROJECT DISTINCT, Scott McKain will reveal the three aspects you need to fix — which is, in fact, three great places to start, as well — if you want to deliver the “Ultimate Customer Experience.®” Learn more about your ad choices. Visit megaphone.fm/adchoices

    S2 E644: Encore Episode - The 3 qualities required for customer and employee connection

    Play Episode Listen Later Feb 24, 2021 8:25


    We all desire higher levels of engagement with our customers and employees. Did you know there are three specific qualities that are required in order to make that happen? On today’s PROJECT DISTINCT, Scott McKain outlines for us these three qualities — and gives us the critical reasons why they are vital to our professional and organizational success. Learn more about your ad choices. Visit megaphone.fm/adchoices

    scott mckain project distinct

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