Podcasts about lifetime value

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Agility can often get framed as driving massive transformation—but sometimes it's the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty. If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?Today we're going to talk about how even seemingly minor improvements in speed and performance can have outsized impact on customer experience—and revenue. To help me discuss this topic, I'd like to welcome Jaxon Repp, Field CTO at Harper. About Jaxon ReppJaxon Repp, Field CTO at Harper, has over 25 years of experience architecting, designing, and developing enterprise software. He is the founder of three technology startups and has consulted with multiple Fortune 500 companies on IoT and Digital Transformation initiatives. A partially-reformed developer, he understands what it's like to wrestle with technology instead of benefiting from it, and believes passionately that if the Jetsons never had an episode where a config file error brought down the food-o-matic, it surely should not be a problem now. RESOURCES Harper: https://www.harpersystems.dev/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Send us a text

Send us a text

Agility can often get framed as driving massive transformation—but sometimes it's the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty. If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?Today we're going to talk about how even seemingly minor improvements in speed and performance can have outsized impact on customer experience—and revenue. To help me discuss this topic, I'd like to welcome Jaxon Repp, Field CTO at Harper. About Jaxon ReppJaxon Repp, Field CTO at Harper, has over 25 years of experience architecting, designing, and developing enterprise software. He is the founder of three technology startups and has consulted with multiple Fortune 500 companies on IoT and Digital Transformation initiatives. A partially-reformed developer, he understands what it's like to wrestle with technology instead of benefiting from it, and believes passionately that if the Jetsons never had an episode where a config file error brought down the food-o-matic, it surely should not be a problem now. RESOURCES Harper: https://www.harpersystems.dev/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!Click the link to learn more: https://events.vincegabriele.com/july2025 In this episode, Vince breaks down 7 simple but powerful lists every gym owner needs to grow their business, improve relationships, stay productive, and define success. It's all about having clear targets and consistently working your lists to stay on track. The 7 Lists:Power List – 3-5 key tasks you must complete daily.Spouse List – Focus on what you love, not what annoys you.Former Clients – List of people to re-engage monthly.Client Frequency – Track how often clients train and upsell.Angel List – Local businesses to partner with.Project List – Active projects (3-7 max) you're working on.Success Criteria – Your personal definition of success. See Vince and the SPF Team live on July 18th & 19th inside Gabriele Fitness!Click the link to learn more: https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sellable business. Our conversation covered everything from the importance of building robust systems and standard operating procedures, to leveraging data-driven management and authentic marketing that truly reflects your practice's identity. Throughout our discussion, Rhys shared actionable strategies for veterinary professionals who want to attract, engage, and retain clients—while also reclaiming their time and sanity. We talked about defining your mission and vision as the foundation for all your systems, the necessity of SOPs for consistency and delegation, and how to use key performance indicators (KPIs) to proactively manage your practice. We also explored pricing strategies that balance value and affordability, and the critical importance of client retention and lifetime value. Reese even provided a toolkit of resources and calculators to help practice owners make informed decisions about hiring, budgeting, and pricing. Whether you're just starting out or looking to take your established practice to the next level, this episode is packed with practical advice and real-world examples. We wrapped up by discussing how to adapt to the future, especially with the rise of corporate competition and shifting market dynamics. My goal with this episode is to give you the insights and tools you need to build a veterinary practice that works for you—not the other way around. If you're ready to create a business that can run (and grow) without your constant presence, you won't want to miss this conversation!

Episode #4 of Dear CEO is here! Dear CEO is our limited series, presented in partnership with iGP where a real life industry CEO, Jovana Popovic Canaki of iGP answers your questions, about your business. Our host as always is Charlie Horner, and this time he's got a page full of questions from the audience about the always fun topic of KPIs. Jovana tells Charlie about her numbers background, and why as a CEO she's always paying attention the numbers, giving her some fantastic insight into which KPIs are important, what they mean, and what your businesses should care about. Charlie and Jovana discussHow important KPIs have evolved over the last 3-5 years and how they will continue to evolve over the next 3-5The shift from operators being primarily focused on acquisition to today's focuses of engagement and retentionThe impact of technology on KPIs and how technology has changed what operators focus onHow to spot which KPIs are merely vanity metricsWhich KPIs are most predictive of long term success for new market entrantsPlus, Charlie and Jovana preview her speaking appearance at the upcoming inaugural SBC Summit Malta!

Neil delves into the concept of maximising the value of each hour spent in the tutoring business. He reflects on the finite nature of time and the importance of creating lasting impacts beyond immediate financial transactions. Neil encourages listeners to consider the lifetime value of their teaching hours, emphasising the potential to develop resources and products that can generate passive income and leave a legacy for future generations. He shares insights from his 26 years of experience, urging tutors, teachers, and coaches to think strategically about their business growth and the long-term benefits they can provide to their students and communities. Tune in for practical tips and thought-provoking ideas to help you start, grow, and love your tutoring business. KEY TAKEAWAYS Value of Time: Time is a finite resource, and it's crucial to maximise the value of each hour spent in your tutoring or coaching business. Reflecting on how to extend the impact of an hour beyond immediate financial gain can lead to greater long-term benefits. Creating Lasting Resources: Developing teaching materials, essays, and other resources can provide enduring value that benefits students for years to come. This approach can help create a legacy that extends beyond the immediate teaching experience. Avoiding the Comfort Zone: Once a business reaches a stable level of income, it's easy to fall into a comfort zone. It's important to focus on building the business for the future rather than just managing day-to-day operations. Exit Strategy: Consider where you want your business to go in the long term. Having a clear exit strategy and understanding what you want to leave behind can guide your decisions and actions. Community Engagement: Engaging with the community and seeking feedback from others in the field can provide valuable insights. Sharing experiences and wisdom can enhance personal growth and improve the tutoring business. BEST MOMENTS "As everybody knows, this is your most critical resource. You can make more money, but you can never make any more time." "What if you spent some of your hours creating products and services which could sell for years or decades and provide you with more or less passive income for years to come?" "The hour you're getting paid your hourly rate for may not be the very best use of that particular hour." "Can I create something tangible in an hour that will be valuable for years to come in the same way we're able to create these intangible benefits for our students?" "I know that nobody has all the answers, especially not me. So share your wisdom and your story with me." VALUABLE RESOURCES www.Neilcowmeadow.com info@neilcowmeadow.com HOST BIO Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call What's up, guys—Uncle Vinny here.I'm back behind the mic after some travel and life stuff… but this one's important.We're diving into two big topics today: tariffs and retention—and how both are about to smack gym owners right in the face if you're not paying attention. I break down what I've learned from some seriously smart finance people (not from watching the news), and explain how this stuff could affect your clients and your business.But most importantly—I'm sharing exactly what we did at Gabriele Fitness to drop our attrition rate to 1.5%. That's the lowest it's ever been. I'm talking real strategies, real results—no fluff. If you're trying to keep your members happy, showing up, and not canceling, you'll want to hear this one. Top 5 Key PointsFocus on What You Can Actually ControlYou can't control the economy, politics, or what China does. But you can control your fitness, your food, your time, your team—and how hard you work. Do that.Fear is in the Air—That Affects SpendingTariffs are creating uncertainty, and uncertainty makes people think twice before spending money. If your clients feel unsure, your gym could end up on the chopping block—unless you show them you're worth every penny.Keep What You've GotWhen it gets harder to bring in new leads, your best bet is to double down on the clients you already have. Our motto: Operation: Don't Lose Anybody. That's how we cut attrition to 1.5%.Add Real Value (Not More Sessions)Personalization, connection, and community win. Automated birthday emails don't cut it. We did stuff like personalized holiday videos and ran an epic March Madness event just for members. That's what people actually care about.Don't Be Afraid to Lead HardWhen someone tries to cancel or go on hold, challenge them. Remind them why they started. People are secretly begging to be led—especially in times like these. Be the leader they're looking for. Want a fresh set of eyes on your business? Get ahead of the chaos—book your call now: https://calendly.com/spf-leo/spf-mastermind-discovery-call If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Dean Graziosi and Tony Robbins are hosting a FREE 3-day virtual event this May to help you create a real business around what you already know

This is a story that will cost a cleaning supplier a lot of money. First of all, I hope you all know me by now. I am not vindictive. I did not have a bad experience with the company I'm going to mention. However, I chose to do my 3-stars out of 5 review to the world because it will illustrate a vital lesson on the lifetime value of a client. I purchased my Mosquito Carbon Lite vacuum cleaner from my friend Joshua Burnstein, owner of Sawgrass Cleaning Solutions, Boynton Beach, FL. Joshua is a authorized distributor for Mosquito, which he does as a side hustle. I now use him exclusively to take care of my vacuum needs. But I almost didn't and here's what happened.My Mosquito has a uniquely designed tapered hose to maximize power and flow for my 160 cfm motor! That's nerd talk, but it means my vacuum really sucks! All of my hoses start to wear down after 2 years. They tear between the ribs and I have to cut a piece off to keep it working. This particular hose has been cut a dozen times to the point where it's barely long enough to vacuum with. I put off ordering a new part from Josh as he told me the replacement part is $100 with shipping! When I could wait no longer, I did a Google search to see if I could get the part cheaper anywhere else. There were a few at $100 and one at $45, which ranked high on Google SEO. It seemed like a reputable supplier, Salamone Supplies out of Menomonee Falls, WI. I researched the company and found the part I needed on the website for a great price. I told Josh and he was highly suspicious as he knew the part wholesaled for $80 on the low side. He wished me good luck. I apologized for jumping ship as I had to try. I ordered the part. To the credit of the company, they contacted me via email and was kind and cordial in their replies. They received the order, but soon realized that they had the two parts mixed up on their website. The part I ordered for $45 had the part number and picture correct for the part I needed, but they had the wrong price listed. They emailed me to let me know of the mistake and asked if I'd like to receive the $45 incorrect part or the part I needed for their price of $90 + shipping. Read the rest of this article at the Smart Cleaning School podcast

Everyone needs to know how to negotiate. Kathryn Valentine is giving us the fool-proof recipe - exactly what to say and do - to get what we want.***NOTE: The sound improves at 00:05:45***In this episode:00:02:18 - Negotiation: A Different Experience for Women 00:03:15 - Societal Influences on Negotiation 00:05:07 - Negotiation as a Life Skill 00:05:57 - Negotiating for Self vs. Others 00:10:27 - The Lifetime Value of Asking for a Raise 00:14:43 - Three Steps to Successful Negotiation 00:16:29 - Mitigating the "Negotiation Backlash"00:18:05 - The Formula for Negotiation Success 00:22:07 - "Asking Relationally" 00:25:44 - "Collaborative Negotiation" 00:28:58 - Real-Life Application of Collaborative Negotiation

Send us a textIn part two, the gloves come off. Kevin and Roman dive into the chaos of defining impact across diverse teams with Matt LeMay. From freemium metrics to ROI confusion, Matt exposes why so many organizations fail to align on what "impact" actually means. This episode is your backstage pass to better collaboration and smarter goal setting.Detailed Analysis: Episode 38 tackles the messy business of misaligned metrics. Matt shares how product teams often assume they understand impact—only to find marketing, customer success, and sales have completely different definitions. The result? Disjointed strategies and missed opportunities.Matt calls for radical alignment: teams should set goals no more than one step removed from company-level objectives. This not only surfaces tension between teams (think lifetime value vs. new users) but creates a dialogue for harmonizing objectives. Collaboration isn't optional; it's the secret weapon.The episode also zooms out, showing that Matt's framework applies far beyond product. Marketing, customer success, even sales can use the same approach to rethink how they measure success. This isn't just a methodology. It's a mindset shift. If your goals live in the middle zone of vagueness, it's time to bridge the gap between strategy and execution.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Grow a Small Business, host Troy Trewin interviews Marissa Seeley, co-founder of By Design Physio, a physiotherapy business based in Hobart, Australia, providing high-quality physiotherapy services with an emphasis on personalised care, injury rehabilitation, and ongoing physical wellness built around consistency in team culture and service delivery, ensuring that every client receives a top-tier experience.   Other Resources: Marketing Funding Flywheel eBook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   One of the hardest things in growing a small business is scaling without losing quality or company culture. Finding and retaining the right people is a major challenge, as is managing cash flow during rapid growth. Additionally, the emotional ups and downs of entrepreneurship can be difficult to navigate.   2. What's your favorite business book that has helped you the most?   One of Marissa's favorite business book is The Code of the Extraordinary Mind by Vishen Lakhiani. It talks about the 12 elements of life. And if you can fill all of the buckets, then you'll feel whole, which is really nice.   3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?   Marissa says “Build with Leila Hormozi”is always in her ears all the time. She says it is very helpful to anyone that has staff because she simplifies all concepts into manageable, bite sized pieces that you can apply literally that day, so that you're not just listening, you're actually applying.   4. What tool or resource would you recommend to grow a small business?   One of the most effective tools for growing a small business is leveraging Google Reviews and SEO to improve online visibility. Customer relationship management (CRM) software like HubSpot or ActiveCampaign can help manage customer interactions and automate marketing. Automation tools like Zapier can streamline operations and save time by connecting different apps and services.   5. What advice would you give yourself on day one of starting out in business?   If I could give myself advice on day one, I would emphasize the importance of focusing on building systems rather than just working hard. Patience is key—success doesn't happen overnight, and consistent effort pays off in the long run. Networking and building relationships early on can open doors to new opportunities. Lastly, keeping a close eye on finances from the beginning can prevent many future challenges. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “Growth isn't just about numbers—it's about building a team and culture that delivers consistently, every single day.” - Marissa Seeley   “Google Reviews became one of our biggest game-changers. We didn't just rely on word of mouth; we made sure potential clients could see real results before they even walked through the door.” - Marissa Seeley   “The best investment we made wasn't just in marketing or operations—it was in ourselves. Learning from mentors and refining our leadership changed everything.” - Marissa Seeley

Could your digital business benefit from more physical marketing? Mark Stern is reimagining direct mail with experiential boxes designed to set your customers up for success and extend lifetime value.  Mark is a serial entrepreneur and founder of the Custom Box Agency, a design agency that specializes in optimizing the customer journey through direct mail. His innovative work caught the attention of Forbes, which featured him as one of the Next 1,000 Entrepreneurs redefining the American Dream. He was also highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before embarking on his entrepreneurial path, Stern was a top-ranked strategy consultant at Deloitte Consulting, the world's largest consulting firm. He is an MBA graduate from Duke University. Stern is also a six-time Spartan Trifecta holder and serves as a mentor at South by Southwest (SXSW), guiding up-and-coming startups.  Connecting the Digital to the Physical The idea for the Custom Box Agency was born out of Mark's experience buying online courses. After spending $2,000+ on a course, he was left to print out the workbook or go to the store to track down what he needed to get started. Oftentimes, he didn't end up starting at all. He began to wonder how course creators could better set their students up for success–beyond simply sending swag with the company logo. When Mark started shipping out his boxes, the idea immediately caught on. People shared unboxing videos and became unofficial ambassadors and salespeople for the business. In the first year, Custom Box Agency grew from zero to a million dollars in revenue, all through organic word-of-mouth. The 3 Customer Journeys One key aspect of Mark's custom box business is tailoring the boxes to the customer journey. There are three different types of journeys throughout the customer lifecycle: acquisition, delivery, and retention. And within those journeys, there are multiple steps. On the acquisition journey, prospects might discover you through social media, SEO, or in-person events. After someone finds you, you don't necessarily want to pitch them right away–those are cold leads. So you might nurture them through case studies, demos, or free content to build more of a relationship with them. From there, you have to close them as a customer. What does the point of sale look like?  After someone buys your product, you need to take them from onboarding to delivering the value you promised. Retention involves recognizing your clients. How do you celebrate them when they hit a milestone or introduce the next way that you can serve them? If someone goes through one journey, the question is, what's next?  Enjoy this episode with Mark Stern… Soundbytes 5:57-6:22 “If you have something digital, you need something physical to complement it. And now, in this day and age, where it's becoming even more relevant, is the rise of AI. We have so much digital content being pumped into the system. When we think about experience, design experiences seen through the senses, everything digital is only what you see and hear. A podcast is what you hear, YouTube is what you see and hear, and Facebook scrolling is what you see. I can activate the kinesthetic, touch, taste, and smell.” 13:28-13:42 “Recognition is huge. How do I celebrate you and see you when you hit a milestone or introduce the next way that I can serve you? So when we think about journey stacking, if people get through one journey, the question is, what's next? And that becomes the retention play. How do I extend the relationship and extend lifetime value?”  25:32-25:57 “How are we thinking about the programs we're creating, and are we engineering a replayable story? And we should be. The example I tell course creators and coaches all the time is, have you ever played a song and then six months later, listened to the song again and it had a new meaning? Or have you ever watched a movie and then years later, watched it again and it was a completely different experience? That's because we evolve.”  Quotes “It started this idea of, if you have something digital, you need something physical to compliment it.” “We went from zero to a million in the first year via word of mouth, just because we had a unique perspective on how can we truly set people up for success.” “Swag means stuff without a goal. Stop sending people stuff. Truly engineer the things that they need to be set up for success.” “People love getting surprises in the mail.”  “As an entrepreneur, it's important that we hold a bigger vision for our people than they hold for themselves.”  Links mentioned in this episode: From Our Guest Website: https://customboxagency.com/ Connect with Mark Stern on LinkedIn: https://www.linkedin.com/in/marustern/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into strategies for increasing client lifetime value (CLV). She emphasizes the importance of moving away from constantly chasing new clients and upselling within a practice. Pam breaks down the concept of CLV, discusses how to gather and analyze client data, and suggests ways to maximize the value of each client. Key tactics include treatment bundling strategies, effective upsell sequences, and retention programs. Additionally, she provides a framework for creating loyalty programs and measuring CLV. Pam also underlines the necessity of following up with clients to maintain satisfaction and foster long-term relationships. The episode concludes with actionable steps to implement these strategies, aiming to organically grow revenue without the need for additional advertising expenses.00:00 Introduction to the Medical Aesthetics Marketing Show01:11 Understanding Client Lifetime Value (CLV)03:21 Maximizing Client Retention and Satisfaction09:06 Evaluating and Improving Client Data11:22 Effective Treatment Bundling Strategies18:24 Upsell Sequence Templates21:54 Retention Programs and Follow-Up25:20 Loyalty Programs Explained28:11 Metrics, Measurement, and Optimization30:16 Implementation and Homework34:55 Final Checklist and ConclusionLifetime Maximizer Kit: https://www.theaestheticsjunkie.com/op/lifetime-kit/Show Notes https://www.theaestheticsjunkie.com/lifetimeFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)Did you know 97% of recurring donor value occurs AFTER the first gift? Author and nonprofit advisor Dave Raley is here to share why the subscription economy is reshaping recurring giving and how nonprofits can shift from a transactional mindset, to building engaging donor experiences that foster long-term retention.We get into why you need a dedicated staff focusing on recurring giving programs (one of Dave's clients saw 6-figure year-over-year growth after implementing this!), how brands like organic perfumery Ffern are creating intrigue before a purchase decision, and how to prevent involuntary donor churn from declined or expired credit cards.From refining onboarding processes to offering “upsells” and donor-exclusive experiences, Dave provides an inspiring roadmap for maximizing the lifetime value of monthly donors!Dave also shares details on his book launch and how you can win one of 10 free signed copies. Click here to sign up and be automatically entered to win.Resources & LinksConnect with Dave on LinkedIn and check out his new book, The Rise of Sustainable Giving: How the Subscription Economy Is Transforming Recurring Giving and What Nonprofits Can Do to Benefit. You can also sign up for Dave's weekly newsletter, The Wave Report to be entered to win one of TEN signed copies of his new book.One of Dave's favorite recurring giving experiences is from the International Justice Mission. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here.The 2nd Annual Virtual Monthly Giving Summit is coming February 26th and 27th! RSVP for FREE HERE.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this episode of the Millions Were Made podcast, Jessica Marx and Brooke Dumas explore how to elevate your customer experience to drive profitability and loyalty. They discuss strategies to increase customer lifetime value by designing impactful onboarding processes, creating ascension plans, and maintaining consistent engagement throughout the client journey.Jessica offers actionable insights on building systems that keep clients invested in your brand, from proactive communication strategies to leveraging data to anticipate customer needs. Whether you're looking to refine your approach to customer retention or implement high-touch service with scalable automation, this episode delivers the tools to enhance your business growth sustainably.Ready to refine your customer experience and maximize value? Tune in now for expert insights and start transforming your business today!Highlights(01:06) Understanding customer lifetime value and its significance for sustainable business growth.(03:45) Key touchpoints in the customer journey.(05:49) Leveraging automation to deliver high-quality service without losing the personal touch.(09:44) Designing effective ascension maps to guide clients seamlessly through your offers and services.(12:11) Turning short-term results into long-term relationships: Strategies for retention and upselling.(15:27) Anticipating and addressing pain points using data-driven insights and real-time feedback.(19:07) A practical three-step checklist to start enhancing your customer experience and increasing lifetime value today.Connect with Jessica:Instagram: @millionsweremade and @thejessicamarx   Website: Million Were MadeWork with Jessica: Tailored Premier

Are you leaving money on the table, or are you overspending on marketing efforts that aren't giving ROI? You won't know unless you track these seven key metrics.  In this episode, I break down the essential numbers every service-based business owner needs to monitor to scale smarter—covering everything from sales conversion rates to cash flow. I'll also share how my background in data reporting transformed my approach to growth strategies and why my clients are seeing major shifts by keeping a close eye on these numbers. Stay tuned to learn how to make data-driven decisions that fuel sustainable success!

About a decade ago, we partnered with Drs. Adrian Sargeant and Jin Chang to sponsor their research on relationship fundraising. On this episode of the Go Beyond Fundraising podcast, Allegiance Group + Pursuant's Chief Strategy Officer, Trent Ricker, revisits that research to see what lessons still hold — and where there's room to grow. With donor acquisition and retention becoming more challenging, nonprofits must move beyond transactional fundraising and forge deeper connections with their supporters. By doing so, they can build long-term support and boost their donors' lifetime value. This conversation explores how relationship fundraising helps nonprofits increase donor loyalty and longevity, retain more supporters, and attract younger generations. We also share strategies fundraisers can use to turn one-time transactions into long-standing relationships with donors who care about your cause. Want a deeper dive? Download a free copy of “How Relationship Fundraising Works” to unlock the potential of donor-centric fundraising in your organization.

What's driving the next wave of influence in Fashion & Beauty marketing?  Earned Media Value.  It's the metric brands can't stop talking about, for good reason.  Conor Begley (Chief Strategy Officer @ CreatorIQ) is here to break it all down.  This week on the podcast, Paul sits down with Conor to explore the exact science behind EMV (Earned Media Value) & the strategies brands need to scale meaningful impact.  By now, it's clear the brands dominating the conversation – and their markets – know how to build authentic, long-term partnerships. (Spoiler: if your influencer marketing strategy isn't prioritizing retention, you're leaving value on the table.)  They're blending creativity, data & connection to increase their share of voice, and turn conversations into conversion with creators who get it.  Tune it to learn how to:  Unlock the Power of Earned Media Value: Learn why EMV is more than a buzzword. Conor explains how it ties directly to market share shifts, helping brands like Gucci, Prime, and Rare Beauty capitalize on their share of the conversation. Retain Influencers, Not Just Recruit Them: Retention is everything. The brands crushing it are those nurturing relationships with their core creators. Conor shares tactical advice on building authentic, lasting partnerships that scale naturally over time. Use Gifting & Experiences to Create Buzz: Think aggressive gifting strategies, unforgettable events, and founder-driven relationship-building. These aren't just nice-to-haves; they're must-haves for establishing brand loyalty and long-term Advocacy. Avoid Common Mistakes That Kill Momentum: Conor highlights pitfalls like focusing solely on campaign ROI instead of Lifetime Value, and why neglecting your core audience can tank even the strongest of strategies. Don't just measure the conversation. Own it.  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Conor: On LinkedIn

Dillon Young, founder of Lifetime Value Media, RETURNS to the show to discuss building a media company, the evolving role of the word "digital" in customer success and what it takes to win in this job market. He and Alex explore actionable strategies for creating empathetic customer experiences, leveraging digital tools to drive value, and the importance of authentic networking in career growth.Chapters:- Intro- Crafting value with micro-content  - The rise of digital in customer success  - What even is "digital" in CS?  - Overzealous tracking gone wrong  - Insightful secret shopping for empathy  - Building a media empire: small wins, big vision  - The emotional toll of job hunting  - Why networking is your secret weapon  - Building trust and connections in CS  - Acknowledging the champions behind the scenes  - Where to find Dillon and Lifetime Value MediaEnjoy! I know I sure did…Dillon's Linkedin: https://www.linkedin/com/in/dillonryoungThis episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout. For more information and to watch a demo, visit https://www.thinkific.com/plus/ Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Today's episode is the first in a multi-part series on the video game console market. Our guest is Sia Kamalie, the founder and fund manager at Skycatcher. Skycatcher describes itself as focused on capturing asymmetry at the internet frontier, and Sia has very strong conviction that the video game console market is entering a major paradigm shift with an app store model set to hit its inflection point. We start with an overview of the video game console market, laying out its size and current state. In episodes two and three, we explore this theme in even more depth when we cover the names most exposed to it: Sony and Nintendo.  On these episodes, we always recommend doing your own research. We invited Sia on to lay out his thesis, so this one is particularly geared towards that investment opportunity. Please enjoy this Breakdown of the video console market.   For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is sponsored by Finley - modern debt capital management software for borrowers and lenders. Ask around and you'll find that nearly every operator or investor has experienced the operational nightmare of managing debt capital. Finley works by translating unstructured credit agreements into code, which gets all parties on the same page and helps them streamline the credit management lifecycle--think covenant reporting, interest and fee tracking, and portfolio analysis. Join the forward-thinking finance leaders, investors, and bank executives already modernizing their debt capital operations with Finley. Learn more and request your demo at finleycms.com.  —--- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:06:54) Overview of the Video Game Console Market (00:14:52) The Shift to Software and Digital Purchases (00:19:02) Nintendo and Sony: Current Trends and Future Prospects (00:29:23) In-Game Purchases and Subscription Models (00:33:58) Nintendo's Iterative Console Cycle (00:34:47) Sony's Lifetime Value and Revenue (00:35:56) Profit Margins and Software Sales (00:40:26) Console vs. Mobile and PC Gaming (00:47:44) The Rise of eSports (00:50:41) Gen Z and the Future of Gaming (00:54:28) Emerging Markets and Console Growth (00:56:37) Valuation and Market Potential (00:59:08) Lessons From The Video Game Console Market

In this episode, we dive into the essential metrics every business owner should track to close out 2024 strong and prepare for a thriving 2025. Data-driven decisions are the backbone of successful businesses, and Kerri breaks down five key areas of measurement: Revenue and Profitability Metrics: Understand growth and manage expenses with metrics like Year-over-Year Revenue Growth and Net Profit Margin. Customer Acquisition and Retention Metrics: Balance bringing in new customers with keeping existing ones happy through insights like Customer Acquisition Cost and Lifetime Value. Operational Efficiency Metrics: Identify bottlenecks and optimize processes with tools like Revenue Per Employee and Utilization Rates. Marketing and Sales Performance Metrics: Maximize ROI by tracking Lead Conversion Rates and Return on Marketing Investment. Employee Engagement and Productivity Metrics: Foster a high-performing team by monitoring Employee Turnover Rates and Engagement Scores. If you're new to tracking metrics, don't worry—Kerri shares actionable insights to get started and explains how these measurements can help you make smarter, more informed decisions for the year ahead. Tune In to Hear: Why metrics are essential for making data-driven decisions. Five key areas every business should measure and why they matter. Simple steps to start tracking if you're currently flying blind. Insightful tips to improve profitability, retention, efficiency, and team engagement. How to use the chaos of the end of the year as the perfect opportunity to reset your approach. Resources mentioned: Starting an email list? If not, you should! Need a great tool to get you started with beautiful emails that is super simple to use? Check out Flodesk. Right now, they are giving our listeners 50% off their first year which is an amazing deal! To learn more, visit their website at https://flodesk.com/c/KERRIR or use the code KERRIR at checkout. Are you an employer who wants to use science to make stronger, data-backed decisions across the entire employee lifecycle? Using Predictive Index will help you create a people-focused strategy and provide a clear understanding of how to improve candidate experience, employee morale and performance, leading to higher productivity and better business results. Stop wasting time and money by churning through candidates, employees, and missed business goals. PI is here to help you lift your business by making better people decisions. And, luckily for you, at Salt & Light Advisors we are a certified PI Partner. Go to saltandlightadvisors.com/predictiveindex to learn more. Join our weekly newsletter: • HR and operations insights for business professionals: https://www.saltandlightadvisors.com/contact • Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtube.com/@dontwastethechaospodcast Visit our website: www.dontwastethechaos.com

In this episode of Boldin Your Money, Steve Chen connects with FinTech pioneer Mark Goines, the force behind TurboTax, Quicken, and Personal Capital. Mark reveals the keys to scaling innovations, mastering distribution, and how AI is transforming the future of financial services. Packed with insights on building impactful products, driving growth, and embracing change, this episode is a must-listen for anyone navigating money, technology, and the evolving financial world.

What if you could transform piles of confusing marketing data into crystal-clear strategies for sustainable growth? In this episode of Coffee with Closers, we sit down with an expert JJ Reynolds, who has mastered the art of turning raw metrics into actionable insights. From understanding lifetime value to optimizing funnels for higher conversions, we explore how to measure what truly matters. ▶️ How strong is your growth strategy? Find out for FREE with our Growth Score Quiz—get custom insights and a roadmap to scale. Take the quiz now!

When you're building a book of business, you control your own destiny. If you hit a plateau, it's easy to blame the product or to blame the market, but often times, the problem is you. Today, Angus Nelson, Founder and Executive Coach at Evolve Leadership, joins the show to talk about creating lifetime value and taking control of your outcomes. He discusses innovation, mindset, seeking intentional coaching and more. Enjoy the episode! Episode Links: Ellerbrock-Norris: https://www.ellerbrock-norris.com Ellerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.com Evolve Leadership: https://www.evolveleadership.org/business LAUNCH: https://getlaunch.io/ Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515 Angus Nelson: https://www.linkedin.com/in/angusnelson/?originalSubdomain=pt This episode is sponsored by LAUNCH. In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented. Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale. THAT'S WHERE LAUNCH COMES IN. Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market. Visit https://getlaunch.io/ to learn more.

When you're building a book of business, you control your own destiny. If you hit a plateau, it's easy to blame the product or to blame the market, but often times, the problem is you. Today, Angus Nelson, Founder and Executive Coach at Evolve Leadership, joins the show to talk about creating lifetime value and taking control of your outcomes. He discusses innovation, mindset, seeking intentional coaching and more.Enjoy the episode!Episode Links:Ellerbrock-Norris: https://www.ellerbrock-norris.comEllerbrock-Norris Wealth Strategies: https://www.ellerbrock-norris-ws.comEvolve Leadership: https://www.evolveleadership.org/businessLAUNCH: https://getlaunch.io/Elliot Bassett: https://www.linkedin.com/in/elliot-bassett-aip-cpcu-84499515Angus Nelson: https://www.linkedin.com/in/angusnelson/?originalSubdomain=ptThis episode is sponsored by LAUNCH.In the world of insurance, independent agencies fight to survive. Brokers are forced to compete by blocking markets and bid for the lowest price. Worse yet, the industry is fragmented.Agencies find it difficult to collaborate across division on the same client. Millions of dollars in potential revenue are left on the table. And agency owners lie awake at night wondering how to scale.THAT'S WHERE LAUNCH COMES IN.Access the full-revenue potential in your existing book of business. See opportunities other agencies can't. Offer more value. Gain a competitive advantage in a commoditized market.Visit https://getlaunch.io/ to learn more.

The latest episode of the Valencia Property podcast talks about a new scam and perspectives for 2025. How will the property market in Valencia move? We also look at why you can't buy cheaper properties in the city, why we won't be working with clients wanting Airbnb properties in Valencia and a whole lot more. The resistance is real. Join us in Valencia.  Articles mentioned in the show notes are below There's a New Scam in Town https://www.valencia-property.com/new/2024/12/02/theres-a-new-scam-in-town/  How Long Does it Take to Buy a Property in Valencia https://valencia-property.com/new/2024/11/25/how-long-does-it-take-to-buy-a-property-in-valencia/  The Valencia Property Blog Niche https://valencia-property.com/new/2024/11/18/the-valencia-property-blog-niche/  The Best of Valencia Property 2024 https://valencia-property.com/newedit/the-best-of-valencia-property-2024/  Valencia's Floods. What Happened? https://valencia-property.com/new/2024/11/14/valencias-floods-what-happened/  The Valencia Property Market Now - November 2024 https://valencia-property.com/new/2024/11/11/the-valencia-property-market-now-november-2024/  Americans - Escape Routes and the Spanish Golden Visa https://valencia-property.com/new/2024/11/06/americans-escape-routes-and-the-spanish-golden-visa/  The One We Didn't Want to Make https://valenciaproperty.podbean.com/e/s3ep3/  Disastrous Floods to the South of Valencia and How To Help https://valencia-property.com/new/2024/11/01/disastrous-floods-to-the-south-of-valencia-and-how-to-help/  Why We Are No Longer Dealing With Investors for Airbnb https://www.valencia-property.com/new/2024/10/28/why-we-are-no-longer-dealing-with-investors-for-airbnb/  Lifestyle Design and Lifetime Value https://www.valencia-property.com/new/2024/10/21/lifestyle-design-and-lifetime-value/  Savings, Mortgages and Costs. How Much Do You Need? https://www.valencia-property.com/new/2024/10/14/savings-mortgages-and-costs-how-much-do-you-need/  The Seller Doesn't Care About Your Plans https://www.valencia-property.com/new/2024/10/07/the-seller-doesnt-care-about-your-plans/  Why VPO is a big VP No https://www.valencia-property.com/new/2023/09/25/why-vpo-is-a-big-vp-no/ 

What's up, folks? It's Brad Lea back again with another episode of Dropping Bombs! Today, I've got a really awesome guest to introduce—Mason Dorner is in the house, and if you don't know him, let me tell you: Mason is a marketing genius, the co-founder of Ascendant Marketing, an entrepreneur with a wine company, and a man who knows how to scale businesses. In this episode, we dive deep into the world of real marketing—not the kind you see from people who took a weekend course but the kind that drives massive ROI and scales companies. Mason's insights could change how you look at marketing forever. If you've been struggling to scale, wondering why your ads don't work, or just want a no-BS guide to making your business boom, this is the episode for you. What You'll Learn: How to identify real marketing strategies.   Highlights: Transparency in Marketing Agencies Key Elements of Effective Advertising Practical Advice for Businesses Warning Signs for Hiring Agencies Personal Branding Challenges Brad's Take on Hiring Marketing Experts Resources Mentioned:  https://www.masondorner.com/?fbclid=PAZXh0bgNhZW0CMTEAAaadOYLl70gEjD6_gDJhV8TqMkZnIx_pzicMbQ64L6X_1EFzpNqAPhJScCI_aem_ACrwsLYih_EV-fw31v0mbQ  You can follow today's guest at: https://www.instagram.com/mason_dorner/    Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182 Watch the full video episode on Brad's Youtube here: https://bradlea.tv  

In this month's JZ10 coaching session, Paragon VP and pet business coach Joe Zuccarello discusses the Lifetime Value of a Client! How much TIME should I spend to keep a customer? How much MONEY should I spend to keep a customer? Tune in to find out!

On this episode Jared sits down with Sheila Reddy, Byron Lazine and Linda James to discuss the lifetime value of the client and have some fun convo at the same time.Our PartnersPrivy: Work more effectively with professional investors, build a steady flow of leads, and secure a more stable stream of commissions. Visit privy.pro for more info!Mosaik: Your sidekick for streamlining operations to empower you as an agent and run a fully transparent process that brings your buyer and seller into the transaction with you. Let mosaik.io take your business to all new heights! Schedule a consult today!

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale.   Time Stamps:   (0:10) Growth and Avoid Getting Stuck (0:30) When We First Encountered This (2:00) Breaking Down The Math (4:18) Lifetime Value (8:10) 10 to 15 New Clients ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

There is a common misconception among home inspectors about the costs of inspections versus the potential revenue from client referrals. Investing in acquiring mavens can exponentially grow a business. Using specific numbers and examples, Mike Crow will illustrate how higher investment in agent referrals and retention can add up to some big money. Unlock the Power of Mike's #1 Referral-Generating Marketing SystemGet full details here... BBM+ Join us at our next mastermind meeting! Mastermind Invite Discover the Top 7+ Home Inspector Cheat Codes for Avoiding PitfallsWatch this webinar now... Home Inspector Cheat Codes Grow Your Inspection Revenue, Improve Cash Flow, and Boost Your ProfitsWatch this webinar now... Why Masterminds? Webinar Who is Mike Crow?Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

There is a common misconception among home inspectors about the costs of inspections versus the potential revenue from client referrals. Investing in acquiring mavens can exponentially grow a business. Using specific numbers and examples, Mike Crow will illustrate how higher investment in agent referrals and retention can add up to some big money. Unlock the Power of Mike's #1 Referral-Generating Marketing SystemGet full details here... BBM+ Join us at our next mastermind meeting! Mastermind Invite Discover the Top 7+ Home Inspector Cheat Codes for Avoiding PitfallsWatch this webinar now... Home Inspector Cheat Codes Grow Your Inspection Revenue, Improve Cash Flow, and Boost Your ProfitsWatch this webinar now... Why Masterminds? Webinar Who is Mike Crow?Mike Crow is a Marketing and Business Expert who has built and managed multiple 7-figure businesses, including two 7-figure inspection firms.For the past 15 years, he's coached thousands of other inspection business owners and has personally helped 100+ companies grow to $1,000,000+ in annual revenue. He has also helped multiple single-inspector operations earn 6-figure annual revenues (some surpassing $300,000).Mike can teach any entrepreneur how to systematize and market their business to achieve their personal and professional goals.

A parent is standing at your school's front desk, full of questions about how your program will fit their family's unique needs. Now, multiply that by dozens of families, each with different backgrounds, expectations, and concerns.How do you speak to all of them with each of their individual needs?In this episode, Chanie introduces her Parent Archetypes Framework, helping schools decode the unique needs of families—from first-time parents to multicultural families and grandparent guardians. By tailoring communication and marketing strategies to each family type, schools can boost enrollment and foster stronger, lasting relationships with parents. Chanie also shares actionable steps for training staff to interact more effectively with each parent archetype, ensuring smooth operations and engaged communities.Key Topics Discussed: Identifying and supporting first-time parents, multicultural families, and grandparent guardians.Crafting marketing strategies that resonate with each parent archetype.Training staff to improve parent engagement and satisfaction.This episode provides a wealth of knowledge for school leaders aiming to enhance their marketing and communication strategies by truly understanding the diverse needs of their school's parent community.Learn more and apply for the Director's Inner Circle & Owner's HQ: https://schoolsofexcellence.com/membership/ More about the show:If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life. Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.

Syed Ahmed, owner and founder of Platinum Motor Cars and Out of Office Garage, shares his journey of building a successful business and community. He emphasizes the importance of building relationships and providing exceptional customer service. Syed and his team focus on the lifetime value of a client and prioritize their clients' needs and preferences. They aim to create a community of car enthusiasts who trust and support their business. Syed also discusses the challenges and rewards of working with his wife, Erica, and how they navigate their personal and professional lives. In this conversation, Aaron and Syed discuss their experiences with the 75 Hard program and the lessons they learned from it. They talk about the importance of consistency, discipline, and intention in achieving success in various aspects of life. They also touch on the significance of overcoming challenges and maintaining a positive mindset. The conversation concludes with a discussion about their favorite cars and the importance of integrity and intent in business.TakeawaysBuilding relationships and providing exceptional customer service are key to success in the car industry.Focusing on the lifetime value of a client and prioritizing their needs and preferences can lead to long-term success.Creating a community of loyal customers and car enthusiasts can help grow a business.Working with a partner, such as a spouse, requires open communication, trust, and the ability to separate personal and professional lives. Consistency and discipline are key to achieving success in various aspects of life.Overcoming challenges and maintaining a positive mindset are crucial for personal growth.Integrity and intent are important in business and can lead to long-term success.Favorite cars can vary based on personal preferences and experiences.The 75 Hard program teaches valuable lessons about scheduling, discipline, and consistency.Chapters00:00 Introduction and Background01:48 The Story of Platinum Motor Cars04:11 The Importance of Building Relationships08:05 Focus on Lifetime Value and Client Satisfaction11:56 Creating a Community of Loyal Customers18:14 Out of Office: Building a Community of Car Enthusiasts20:59 Navigating Personal and Professional Lives: Working with a Partner29:16 The Power of Consistency and Discipline31:37 Overcoming Challenges and Maintaining a Positive Mindset34:01 Integrity and Intent in Business45:24 Lessons from the 75 Hard Program51:11 Favorite Cars and Personal Preferences

How can you keep members while they are going through financial hardships?In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.We are also talking about the often-overlooked benefits of recognition and how you can solidify your members' loyalty through rewards and acknowledgment.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. In this episode of Grow A Small Business, host Michael Denehey interviews Allan Dib, Managing Director of Lean Marketing, about his journey to creating successful marketing strategies that have generated millions in revenue. Allan shares insights on essential metrics like lifetime value and cost of acquisition, and discusses how clear messaging and understanding your target market can transform your business. Tune in for actionable tips to enhance your marketing plan and drive business growth. Key Takeaways for Small Business Owners: Define Your Target Market Clearly: Identify and understand your ideal clients in detail to tailor your marketing efforts effectively. Aim to be so specific that you can recognize your target audience in daily interactions.   Focus on Lifetime Value and Cost of Acquisition: Calculate the lifetime value of your clients and the cost of acquiring them. Aim for a cost of acquisition that is a fraction of the client's lifetime value to ensure profitability.   Develop a Solid Marketing Strategy: Before diving into tactics like ads or website changes, build a comprehensive marketing plan. Use it as a blueprint to guide your actions and ensure alignment with your business goals. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Craft a Compelling Message: Your marketing message must resonate with your target audience. Avoid amplifying a weak message – ensure it's clear and appealing before investing in widespread promotion.   Leverage Data and Metrics: Regularly track and analyze key metrics such as click-through rates, bounce rates, and conversion rates. Focus on metrics that reflect business outcomes, like lifetime value and cost of acquisition.   Continuous Improvement: Regularly revisit and refine your marketing plan based on performance data and client feedback. Adapting and improving over time will help you stay relevant and competitive. One action small business owners can take: One action small business owners can take is to download and complete the "One Page Marketing Plan" available on Allan Dib's website. This simple, single-page framework helps clarify your target market, message, and strategy, providing a focused approach to guide your marketing efforts and improve business results. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesData Discrepancies in Marketing SourcesSnowplow, Segment – data platformsDecoding Marketing Mix Modeling: A Complete GuideGeoLift, Holdout – types of testsMeasuring the ROI of Email with Claudiu MurariuThe consequences of privacy features and regulations for consumers021 NewsletterFollow Barbara on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

In today's episode of the Second in Command, Cameron discusses the essential metrics and strategies for acquiring new customers. He emphasizes the importance of understanding the lifetime value of a customer and how this figure can inform decisions on marketing spend and customer acquisition costs. You'll discover a compelling analogy involving a hypothetical casino scenario to illustrate how businesses should think about their investment in customer acquisition. By shifting focus from minimizing costs to maximizing the value and speed of return on investment, companies can outpace competitors and achieve sustainable growth.Cameron also offers practical advice on leveraging global talent for cost-effective cold calling and sales roles. He discusses the advantages of outsourcing to regions like Latin America and South Africa, where skilled professionals can be hired at a fraction of the cost of their US counterparts. If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!In This Episode You'll Learn:Why understanding the lifetime value of a customer is crucial for internet companies and how it impacts revenue and gross margin calculations. (1:24)The critical factors that determine how much you should be willing to pay to acquire a customer, including the speed of revenue generation and cash conversion cycles. (2:41)Why it's more beneficial to focus on the potential returns from higher spending on customer acquisition rather than minimizing costs, and how this can help outpace the competition. (3:28)Strategies for getting featured in trade journals and using that coverage to boost your marketing efforts by sharing articles and interviews with prospects. (5:36)And much more...Resources:Connect with Cameron: Website | LinkedInGet Cameron's latest book “Meetings Suck: Turning One of The Most Loathed Elements of Business into One of the Most Valuable”Get Cameron's online course – Invest In Your Leaders

Get ready for a deep dive into what really makes customers stick around or peace out. Professor Daniel McCarthy unravels the myths around churn rates and why a low number isn't always a high-five moment for businesses. If data drives your decisions, this episode is an indispensable resource for anyone navigating the complexities of subscription businesses.Show LinksRetention SpreadsheetPPT DeckYouTube Video Series:First Video (One Segment Model)Second Video (Two Segment Model)Third Video (Beta Geometric Model)LinkedIn: Daniel McCarthyTwitter: @d_mccarChurn Fallacy PaperSponsorsFree 30-day trial of Zipify OCUFinale InventoryGrowth CollectiveNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?How big? Well, I'm so glad you asked.Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.This is why your Customer Lifetime Value is so important to figure out and I'm literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)In this episode, you'll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.Click play to hear all of this and…(00:00:01) How understanding your LTV can grow your business exponentially.(00:03:08) The importance of existing customers.(00:05:14) An equation and clear instructions for calculating customer lifetime value.(00:13:29) Five strategies for increasing your LTV.(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.(00:22:49) Ways you can increase the average purchase value AND enhance their experience.(00:26:00) Your next step after listening to this episodeSources and resources discussed in this episode:Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE