Podcasts about ltv

Now that you know the basics of how to get started with building out a marketing team it’s time to diving into how and when to hire your first marketing leader. In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down types of marketers that makes since as a first hire, where to sources them from, and how to set them up for success in the first 90 days. TL;DR 1:36 - Who is the best type of marketing to hire? If you are in the software space, you should really only be looking at a generalist who is well versed on demand generation or content marketing. If you are a self-serve, low LTV business, then content marketing makes the most sense. If you have a high LTV and a longer buying cycle, then demand generation is more important. 6:40 - The single most important thing when making this hire though is finding someone who has worked in a similar stage of growth for a similar company. 9:00 - When you are creating your job description you want to focus on what stage of growth you're in and after that, what type of tech experience do you want them to have. 9:55 - There are a few different places that you can focus on for sourcing talent: Your own personal network LinkedIn Recruiting sites like Indeed, Monster, etc. Recruiting and headhunting firms 12:45 - What is important for your hire to know after you've hired them? The vision of your company The specific goals for the company Clearly outlined expectations for the role Existing marketing strategies and plans 21:25 - Defining the first projects for your first hire Creating a 90 day plan for what you want to accomplish over the first 3 months is a great way to get started. Right from the start talking to customers and listening to any recorded customer interviews that exist

Hey CX Nation,In this week's episode of The CXChronicles Podcast #195 we welcomed Valentin Radu, CEO at Omniconvert based in Bucharest, Romania & New York. Omniconvert partners with their clients to help them with unlocking their data to help drive customer growth and acquisition. Their core focus is all around increasing LTV and finding actionable insights to add value and help them scale into the future.  In this episode, Valentin and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.**Episode #195 Highlight Reel:**1. Leveraging amazing customer experiences to fuel your growth & lead generation 2. Diving into your customer and user data daily to drive innovation 3. Measuring and managing the key activities that make your customers happy 4. Getting your employees involved to help author your customer journey 5. Finding your North Star activities on providing constant value around you  Huge thanks to Valentin for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer and learning experience space into the future.Click here to learn more about Valentin RaduClick here to learn more about OmniconvertIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. Or you know what would be even better? Go tell one of your friends or teammates about our content, services & community & invite them to join the CX Nation!Also grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website. For you non-readers out there, go check out the CXChronicles Youtube channel to see all of our customer focused video content & short-reel CTAs to improve your CX today (while you're there -- can you politely go smash that subscribe button). Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Support the show

This week Avery is joined by the delightful Bob Garner! They have a wonderful discussion about hosting in Italy, interacting with your guests during their stay, and Bob gives some great, yet simple tips to begin reducing your carbon footprint with each of your short term rentals. How to connect with Bob: LinkedIn envirorental.earth How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ www.strquestions.com Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Salena Knight is a retail strategist, consultant, and speaker specializing in helping independent retailers grow their sales and maximize profits. She is a former award-winning, multi-store retailer with over a decade of industry experience as a digital marketer and retail strategist. Through her consulting and training business, The Retail Academy, and her retail marketing agency, The Retail Strategists, Salena has helped build and scale profitable, sustainable, and highly sought-after retail enterprises across Australia and the US. She is also the host of the Bringing Business to Retail podcast. In this episode… Launching a retail business requires carefully considering factors, including products, profit margins and sales, competition, and customer demands. Learn how you can optimize your ecommerce business to build a thriving reputable brand. Retail strategist Salena Knight has developed the five pillars of retail success: money, sales, customers, marketing, and impact. First, identify your profit margins to determine an ideal price range for your products to maximize sales and revenue. It's also critical to enhance customer lifetime value (LTV) by developing personalized outreach and marketing strategies through email campaigns, interactive videos, and customized messages. Salena's price ranges are higher than her competitors, yet she generates more sales and produces a greater impact by establishing brand loyalty and LTV. Consultant and retail strategist Salena Knight joins Joshua Chin in today's episode of the eCommerce Profits Podcast to discuss building a profitable retail brand. Salena also details conversion rate optimization strategies, the factors influencing LTV, and how to outperform competitors with your pricing.

Today's guest is Godard Abel. He is the Co-founder & CEO of G2.com, a software marketplace with authentic peer reviews to make purchasing software that much easier. With his vast experience as an executive heading up multiple high-performing companies (like SteelBrick and BigMachines - purchased by Salesforce and Oracle respectively), Godard offers valuable advice on what it means to be a stellar operator. In this episode, he sat down with Patrick Campbell at SaaStock 2022 and broke down a number of fundamental learnings.High Level OverviewEstablish a strong company culture that fosters trust and collaboration.Leverage the power of partnerships to create synergies and generate value.Develop a performance-oriented mindset to ensure success.Utilize peer reviews and customer feedback to build trust with potential customers.Utilize data to make informed decisions and improve efficiency.Adopting G2's P.E.A.K. CultureInvesting in your team and developing a strong company culture is one of the best ways to ensure your business is successful for years to come. You can follow the G2 method of P.E.A.K. Culture which stands for Performance, Entrepreneurship, Authenticity, Kindness. Performance: It's important to have goals and objectives but tantamount to that all is to measure that progress. This can be done by creating a baseline of what you have currently, whether it's tracking your MRR, CAC, or LTV or even the reach you see in your social campaigns. Additionally, no one better understands the buying process than your customers. Utilize customer feedback, reviews, and other buyer data to make informed decisions and improve efficiency.Entrepreneurship: Fostering a culture where operators can have ownership over certain facets of the business will pay dividends. Oftentimes, just doing what works isn't going to move the needle. Empowering others who you work with to challenge the status-quo can result in game-changing results. Don't get this confused with hustling your face off, however. Poor sleep patterns can negatively impact growth and satisfaction.Authenticity: I'm sure we all see ourselves as authentic to varying degrees. Authenticity in itself feels like a binary measure, but there's always that one person who holds their cards close to their chest. Dan Martell managed to shift Patrick Campbell's perception of authenticity after speaking with him on an earlier episode of Protect the Hustle. Vulnerability is strength. encouraging transparency and open communication can develop a healthy culture within any business.Kindness: It isn't just about being nice and respectful to those you work with (although that's a great place to start), creating partnerships with likeminded businesses is crucial to your own success. By practicing the golden rule where you treat others how you want to be treated can lead to strong relationships with investors, peers, and your direct reports that will come back to help you in the end. You can't expect the same measure of response, but it can, at the very least, put a warm feeling in someone else's heart.Further LearningsYou can learn more about Godard Abel by following him on LinkedIn and Twitter.

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.In This Episode, You'll Learn:00:00:00 - Live Meetings On Air: Engage With Your Audience in Real Time00:04:03 - Understanding Earnings Before Interest, Taxes, And Amortization (EBITA) For Business Growth00:07:21 - The Power Of A Botched Launch: How A Free Book Led To Viral Success00:10:41 - The Collaborators Behind A Bestselling Book: Insights From a Publishing Expert00:13:50 - Customer Acquisition: The Lifeblood Of Your Business00:16:51 - The True Cost Of Marketing: Beyond Ad Spend00:20:22 - The Power of Organic Social Media: Testing Its Effectiveness on Lead Generation00:24:35 - Impressed with Apple's Real Estate and Overhead Costs: Lessons for Business OwnersLinks and Resources:Three ways to grow your business - Jay AbrahamThe Top 3 Most Important Business Numbers YouTube VideoThe Law of Inverse Profitability™ YouTube VideoEpisode 106: How Much Can You Afford to Pay to Acquire a Customer?Episode 299: New Customer Acquisition: How Much Can You Afford to Pay?Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

This week Avery sits down to pick the brain of Hostaway Founder and CEO, Marcus Rader. If you've ever been interested in using Hostaway and wanted to know more about how it works, this episode is for you. Marcus talks about what sets Hostaway apart, what kinds of integrations they offer and how direct booking works. They also discuss upcoming trends and startup funding, and much more! How to connect with Marcus: https://www.hostaway.com/ Linkedin How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

It's another “Ask Me Anything” episode, and today, Brandon talks about pricing. As many would talk about why you should keep your price low, Brandon will talk about why you should INCREASE (Yes, that's right) your price. He breaks down the different types of customers according to their capacity to pay a price. Find out in this latest episode of Sales Secrets. SUBSCRIBE TO SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ►https://www.youtube.com/c/SeamlesscontactsTIKTOK ► https://www.tiktok.com/@seamless.ai THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast SHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them. SALES SECRETS FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.” FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancinTIKTOK ►https://www.tiktok.com/@brandonbornancin

(0:00) Bestie intro: Jason's Japan trip! (1:04) Stripe's precarious situation: Did it miss its window? Breaking down its $4B tax bill, slowing growth curve, enterprise vs SMB customers, scalability issues, and more (23:07) Lessons for founders: How ZIRP can skew CAC and LTV calculations, burn multiple (29:40) VC market update: ZIRP mistakes, VC as a "must-have" asset class for LPs, how the 2021 vintage can be saved (39:05) AI's outsized impact on SaaS and real-world businesses (55:16) Advice from Steve Jobs on customer-first product development, Section 230 update (1:00:29) Trump's savvy visit to East Palestine and 2024 strategy, Biden's visit to Ukraine, China's position (1:14:24) Tinfoil hat corner (1:23:25) Bestie wrap up! Follow the besties: https://twitter.com/chamath https://linktr.ee/calacanis https://twitter.com/DavidSacks https://twitter.com/friedberg Follow the pod: https://twitter.com/theallinpod https://linktr.ee/allinpodcast Intro Music Credit: https://rb.gy/tppkzl https://twitter.com/yung_spielburg Intro Video Credit: https://twitter.com/TheZachEffect Referenced in the show: https://www.theinformation.com/articles/inside-stripes-55-billion-pitch-to-investors https://www.theinformation.com/articles/the-private-tech-company-that-let-employee-stock-grants-evaporate https://techcrunch.com/2013/09/11/zuckerberg-says-he-was-too-afraid-of-taking-facebook-public https://sacks.substack.com/p/enterprises-vs-smbs-whos-the-better-customer-for-b2b-saas-startups-9a0d4efe69e9 https://sacks.substack.com/p/the-burn-multiple-51a7e43cb200 https://twitter.com/tylertringas/status/1627449217294958592 https://chamathreads.substack.com/p/higher-rates-will-lead-to-the-next https://twitter.com/Jason/status/1628851245644644352 https://signalvnoise.com/posts/3497-you-know-one-of-the-things-that-really-hurt https://www.scotusblog.com/2023/02/not-like-the-nine-greatest-experts-on-the-internet-justices-seem-leery-of-broad-ruling-on-section-230 https://www.whitehouse.gov/briefing-room/statements-releases/2023/02/20/on-the-record-press-call-by-senior-administration-officials-on-president-bidens-trip-to-ukraine https://www.washingtonpost.com/politics/2023/02/20/secrecy-security-biden-trip-to-kyiv https://www.yahoo.com/news/joe-biden-makes-surprise-visit-095627966.html https://twitter.com/nytimes/status/1626984889449959430 https://www.nytimes.com/interactive/2023/02/23/world/russia-ukraine-geopolitics.html https://www.bbc.com/news/world-europe-26079957 https://openai.com/blog/how-should-ai-systems-behave

A roundup of the learnings from the last 3 months!This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!For more great content, make sure you subscribe to our channel and check out our website: https://winningwithshopify.com/Winning With Shopify is powered by Spec (https://spec.digital)Support the show

This week Avery is joined by Natalie Palmer! They chat about the ups and downs of investing in Big Bear, focusing on experiential destinations, how to get into cohosting, and more. They also talk a bit about Natalie's first ever all women STR summit, Level Up Your Listing! How to connect with Natalie: __NataliePalmer on Instagram Podcast: No Vacancy https://www.levelupyourlistingsummit.com/ Use code AVERY10 at checkout to receive 10% off! How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Want more FREE digital writing frameworks & Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://digitalwritingcompass.com In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thought process for creating, promoting, and launching their $60k ChatGPT Webinar (00:00) Intro (03:03) Coming up with the idea (04:03) Idea to execution (05:58) Takeaways from $65k launch (10:19) Thoughts on webinars versus courses (10:52) Compounding potential (12:53) What are we doing next? (14:05) Easy way to extend LTV of any customer/student (16:53) Things we could've done better (19:12) Psychological trick to boost online purchase conversion (20:27) Biggest conclusion from this webinar -------------------------------------------------------------------- Download our FREE 13,000-word ultimate guide: http://startwritingonline.com Start writing on Typeshare: http://typeshare.co • Follow Dickie on Twitter: http://twitter.com/dickiebush • Follow Dickie on LinkedIn: http://linkedin.com/dickiebush • Follow Cole on Twitter: https://twitter.com/Nicolascole77 • Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

On this episode of DTC POD, we discuss the key factors that investors look for in a business, such as product excellence, differentiation and the ability to manage capital responsibly. We cover benchmarks for what it takes to be successful at each stage of raising capital for your brand. We discuss the best types of businesses to launch, what VCs look for in a crowded space, and the importance of retail margins and unit economics when launching a business. Timestamps[00:03:58] Networking and pattern recognition in CPG industry vital for success in BD; takes 6 years to know if VC is successful.[00:08:47] Austin is an excellent city for CPG, supportive culture, helpful community, and over a third of portfolio companies are based there.[00:11:11] Portfolio companies doing well; 15x markup, 300%-200% growth, 98% retention rate, 8-9x growth[00:17:24] Investing in pre-revenue businesses requires special conditions such as high retention rate, LTV to CAC ratio, high AOV, and other metrics.[00:23:04] Founders need to manage capital responsibly, focus on break even and not overhire; gaps between funding rounds are getting longer.[00:26:04] Need resources, plan, and know-how to succeed; don't forget freight costs; raise money sooner; treat retailers like laboratories.[00:31:55] Valuations have been compressed, but there are still some companies that can get high valuations if they have strong metrics and a compelling founder. Some companies are being undervalued and some are being overvalued.[00:36:52] Exploring a variety of categories, looking for something special and unique.[00:45:31] Get advice from experts and understand your product's channel and unit economics to find the path of least resistance. VC Investments are Paying Off:"Within 18 months, one of our portfolio companies just had a 15x markup, another is growing 300-200% every year, and Jolie Skincare is doing unbelievable on a monthly basis." — Ryan Springer 11:11Metrics for Pre Revenue Success:"If you're under 20% on retention and customers order twice or more in a year, it's going to be tough for us to get interested. You have to be like a couch that's a little outside of where we would normally invest." — Ryan Springer 21:43Valuation Compression:"We've seen valuation compression. It's definitely real, but it's not the same. We use projections to see whether or not you have a realistic understanding of how the business works, not what weight to value a company. We don't do trailing twelve months either, necessarily."— Ryan Springer 31:57Shownotes powered by www.castmagic.io Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokRyan Springer - Founding partner of MidnightVP & Founder of High Desert Cactus VodkaRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I'm Eric Dyck Today we're venturing into the wild with BattlBox's John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they'd struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… https://Battlbox.com You'll hear all about Battlbox's golden goose content strategy and how a single YouTube creator (who started as a super fan) has become one of the most important Battlboxers on the team, generating 500K YouTube Subscribers and almost 200 million video views… …that ultimately led to a lucrative Netflix deal that basically reads like a Battlbox commercial. Learn what it's like to hitch a ride on the Netflix rocket and how their most important metric, completion rate, will determine your Netflix fate… Hope you enjoy it. On with the show! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Episode 080 - Real Estate Exam Questions 34 Going through state exam questions to help real estate students pass their state exam.   02:00 – Message from Maria; share your cooking recipes; go back to old episodes and YouTube channel for specific topics and subjects. 04:20 – Study buddies from all over. Let me know how I can help facilitate. 05:15 – Watch sharing test questions and cheating. States are watching, so don't lose your license for cheating. 07:50 – Question about downpayment, loan to value (LTV), and purchase contract. For LTV choose the lower of purchase price or appraised value. Don't forget purchase contract for difference between appraisal and purchase price. 12:48 – Is farm equipment personal property if its a trade fixture when a lease is involved? 17:18 – What type of lease would be appropriate for a tenant that wants a fixed rent amount? Gross lease. 19:50 – When may a salesperson open his own real estate business without a supervising broker (e.g. managing broker or principal broker)? When the salesperson is a supervising broker. 22:10 – What approach to value would an appraiser use to value a property if they have cost amounts? Cost approach. When would you use the different approaches to value? Sales comparison approach, income approach, and cost approach. 25:25 – Can a landlord enter their rentals without consent from the tenant? No due to tenant's right of quiet enjoyment. 28:03 – Which agencies purchase loans in the secondary mortgage market? Fannie Mae (FNMA), Ginnie Mae (GNMA), and Freddie Mac (FHLMC), not FHA. FHA insures a loan. 30:45 – When compared to a 30-year payment period, taking out a loan with a 20-year payment period results in what? Higher monthly payments, lower interest rates, and higher equity build-up.   A-Ha LINKS   Email info@ahareep.com   Web www.ahareep.com   Facebook https://www.facebook.com/AHA.REEP   YouTube https://www.youtube.com/channel/UCrxAjI5Li4Ll3Epwcyc0i6A

This week Avery sits down with Chris Larsen. They have a fascinating conversation about involving your kids in your business, buying distressed notes, investing in cash-flowing businesses, and much more! How to connect with Chris: https://www.nextlevelincome.com/ Podcast: Next-Level Income How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Lex Sokolin continues his Build It Series, focusing on the differences between B2C and B2B strategies, and on the implementations of some foundational marketing principles. He discusses branding and the two ways of doing it right. Then he dives into the various programs that can be implemented to generate demand, from content, to social media, to paid acquisition. Finally, he touches on the importance of CAC and LTV, in particular during a year like 2023. MENTIONED IN THE CONVERSATION Fintech Blueprint's Website: https://bit.ly/3IcO9eqFintech Blueprint's Archive: https://bit.ly/3XlSGiX Topics: marketing, strategy, economics, fintech Companies: Betterment, Mint, FutureAdvisor, LendingClub, Coinbase, Softbank ABOUT THE FINTECH BLUEPRINT 

This week Avery chats with Million Dollar Host, Julie George! Julie tells us how she went from 0-130 properties in under 3 years! She also has advice on establishing yourself in your area, taking advantage of the opportunities presented to you, building systems and much more! How to connect with Julie: milliondollarhost.com.au Facebook: Julie George Tiktok: milliondollarhost Instagram: milliondollarhost How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry.  They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You'll also hear tips for getting started with Web3. This includes how to use low-visibility experiences to test the technology. Justin and Tessa also cover topics such as marketing attribution for Web3, the data that can be gathered with this technology, and the importance of privacy in the decentralized world. They end with insights into untapped opportunities for marketers and brands. Plus, offer recommendations for where to learn more about Web3.  Overall, this episode is a must-listen for marketers looking to stay ahead of the curve in the rapidly evolving world of decentralized technology. About Justin Vogel: Justin Vogel is the Co-founder of Safary, a community-first company rebuilding the marketing stack in Web3 starting with attribution. Web3 teams use the Safary platform to understand their customer acquisition cost (CAC), channel return on investment (ROI) and customer lifetime value (LTV). The community consists of the top web3 growth leaders who exchange insights and work together to reverse-engineer Web3 growth tactics seen in the wild.  About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Jason is joined by FirstMark Capital's Rick Heitzmann, who started his investment career in 1999. They discuss “sobering up” after the 14-year bull run (1:55), Airbnb's response to the downturn (7:38), how senior leaders must act as shock absorbers for their founders (26:30), and more! (0:00) Jason kicks off the show (1:55) Rick's experience of the “Speculative Asset Bubble” (7:38) Airbnb's reaction to the downturn (11:33) LinkedIn Jobs - Go to https://linkedIn.com/angel and post your first job for free (12:58) Rick's memory of the Dot Com bubble (19:39) Advice for founders in a downturn (22:27) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist (23:29) How CAC and LTV have changed (26:30) The emotional state of Founders and keeping them focused (35:09) Term sheets in the Dot Com era and today (40:06) Letterhead - get 50% off their first year at tryletterhead.com/twist (41:21) Different forms of exits + Key attributes in founders FOLLOW Rick: https://twitter.com/rick FOLLOW Jason: https://linktr.ee/calacanis FOLLOW Molly: https://twitter.com/mollywood

This week Avery sits down Rob Stein. Rob has been a teacher, he's been a body builder, and now he's also in the real estate space. On today's episode they talk about the process of transitioning out of your 9-5, the importance of getting educated as well as the importance of having discipline and implementing the tools you've learned. How to connect with Rob: Facebook: Rob Stein Youtube: robstein.tv Instagram: RobStein_Impossibletofail How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode we are covering: - The consolidated revenue report that demonstrates marketing impact on pipeline and revenue - How to measure different ABM campaigns - How to measure B2B demand generation and intertwine it with the revenue report. RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogHOW TO MEASURE B2B MARKETINGB2B marketing reporting shouldn't be complex. Here are 3 categories and 11 core metrics I recommend looking at for a B2B company with high ACV and a long sales cycle.REVENUE METRICS.1.

Brandon Amoroso is the Founder and CEO of Electriq Marketing, a retention and growth agency. During our conversation, we discuss how to retain clients, the impact of subscription programs, tactics to improve LTV, the correlation between Generation Z and growing business trends, and much more.

This week Avery is joined by real estate attorney, Bonnie Galam. Together they discuss LLCs, whether or not to register them for every property, what state to register them in, and more. Bonnie gives some advice on what to do if you accidentally swipe the wrong credit card, owner anonymity and asset protection. How to connect with Bonnie: bonniegalam.com Instagram: bonniegalamesq How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

One of the most critical metrics businesses use to predict revenue potential is customer lifetime value. Understanding this metric helps you make strategic marketing decisions. You have to remember that not all customers are going to be profitable. So it's not wise to spend time and money trying to retain one-time customers when you could be focusing on active and high-value customers. So what are the strategies to increase customer lifetime value? Today's guest will give you the answer. Joining me today is my good friend, the DigitalMarketer Mark de Grasse. He has vast experience in digital marketing and is well-versed in new technologies impacting the marketing scene. So expect to hear us talk about AI, specifically ChatGPT, and how it's affecting content marketing. Discover the ways to increase your customer lifetime value and how AI will impact your business in today's episode of SMART Businesses Do THIS!"Instead of going to this person who has been trying to take your money the whole time, now you go to another solution that just says, hey, here's that info you wanted." - Mark de GrasseIn This Episode:- How Mark became the President of DigitalMarketer.com and what the role means for him- What is customer lifetime value (LTV), and how is it calculated? - The first step to increasing customer lifetime value and how ChatGPT is going to impact your business- The reason you cannot outsource your content creation strategy to AI and the workaround to benefit from new technology- How do you increase customer lifetime value?- What are the stages of the Customer Value Journey, and why are they relevant to you as a marketer and business owner?- How is ChatGPT better than Google when it comes to search results? - Should you be concerned that ChatGPT might take away your decision-making ability?And much more…Connect with Mark de Grasse: - Website- Facebook- InstagramConnect with Adam Lyons:- Website- LinkedIn- Facebook- Instagram

In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!If you're interested in how Subscriptions could work for your business, this is not one to be missed!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.comWinning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/Support the show

This week Avery is joined by Kelly Cronin to discuss all things exotic STR. Kelly shares some stories about remote and off grid investing, and gives her advice on how to pick the right property manager for these kinds of properties. They talk about buying in Puerto Rico, supplying items to remote properties and more! How to connect with Kelly: Croninscastles.com Instagram: Croninscastles How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

In the 136th episode of The Strength Connection Podcast, Mike and our special guest, Creator and CEO of Health & Fitness Academy and the Champion Development Coaching Company, Michael Chu will talk about How did Michael start his coaching business?, Words from Michael's first somatic coach, Michael's LTV method, The GPS method, and more.Join us in this insightful and captivating talk! In this chapter, you will discover:(0:55) Introducing our special guest Creator and CEO of Health & Fitness Academy and the Champion Development Coaching Company, Michael Chu @mike__chu(1:30) “Retention is giving people a reason to stay, not preventing them from leaving.” - Michael Kurkowski's Old Manager(1:55) Learning about retention(2:05) “Best leads you have are your already existing clients.” - Michael Chu @mike__chu(2:30) About next lead (2:45) Shout out to Jason Phillips @nci_ceo_jason(3:05) “Best lead generation tool is outstanding delivery.” - Michael Chu @mike__chu(4:50) Michael's origin story(5:10) Staying an entrepreneur(5:45) Being a successful salesperson(6:30) The question that Michael asked himself(7:00) Building a coaching business(7:30) How did Michael start his coaching business?(9:25) Shout out to Alex Hormozi @hormozi(9:50) Why coaching?(13:25) $100M Offers by Alex Hormozi @hormozi(13:30) “Coaching is leadership.” - Michael Chu @mike__chu(14:40) About somatic therapy(16:15) Experience with personal growth work(18:05) Words from Michael's first somatic coach(18:45) Did Michael ever love himself?(20:00) Breaking the 100K bar(24:10) Talk therapy vs. somatic therapy(25:40) “The mind forgets but the body remembers.” - Unknown(27:05) “Sometimes, coaches can be the hardest people to coach.” - Michael Kurkowski @mike_strength_connection(27:25) Struggles with coaching coaches(27:50) “Share your scars, not your open wounds.” - Michael Chu @mike__chu(28:40) Shout out to Luka Hocevar @lukahocevar(29:40) Pivot to coaching the coaches business(31:45) Early business fundamentals(33:00) Michael's LTV method(35:05) Michael's clientele's common struggles and their solutions(38:10) The Harvard effect(39:30) How does Michael coach?(40:50) Shout out to Dr. Lisa Lewis @drlewisconsulting(41:20) The short-term thinking(42:50) The high school analogy(44:40) Effortless ascension mindmap(45:15) “What do people actually care about? The result.” - Michael Chu @mike__chu(46:50) The GPS method(48:40) Scouting the defense(49:05) Shout out to Tony Robbins @tonyrobbins(50:55) Atomic Habits by James Clear @jamesclear(52:30) Transforming your identity(54:10) The things that coaches forget(56:30) “How you bring someone in is how you'll have to continue to lead them.” - Michael Chu @mike__chu(57:40) Where to find Michael Chu? @mike__chuFacebook Group: Seven Figure Fit Pro Communityhttps://www.facebook.com/groups/960546350731872/?paipv=0&eav=Afbw869U73CySTvH5GVPZVegPFQocId9sl1tqK_b0bGMN8ozcK1VRRqA2pnbl0YWxC8&_rdr Website: www.champdev.com/free 

On the podcast we talk about RevenueCat's State of Subscription Apps report, all the nuance that didn't make it into the report, and why your app landing in the bottom quartile of some metrics might not be as bad as it seems.Top Takeaways

This episode features the masterminds behind Roofstock OnChain, Geoffrey Thompson, and Sanjay Raghavan. We discuss the revolutionary product of tokenized real estate, how it works, the problems it solves, the incredible scaling power of this new technology, and who it is for.   Geoff Thompson built his career at top-tier law firms practicing in the areas of capital markets, banking and credit, structured finance, private equity, and cross-border transactions. Geoff's prior role at Roofstock was as general counsel where he advised on partnerships, product innovation, fundraising, deal structuring, real estate matters, securities law, international expansion, and all other legal and compliance matters. Sanjay Raghavan is the Head of Web3 Initiatives of Roofstock onChain where he leads the real estate investing platform's blockchain initiative. After being accepted into Cypher Accelerator, Sanjay continues to build connections between real estate investing and blockchain. Sanjay is also an advisor at Pudgy Penguins NFTs. Roofstock onChain is the Web3 subsidiary of Roofstock, the leading digital real estate investing platform for the $4 trillion single-family rental home sector. Relevant links: https://mobile.twitter.com/eth_sanjay https://mobile.twitter.com/_gthomps     Before we jump into the episode, here's a quick disclaimer about our content. The Remote Real Estate Investor podcast is for informational purposes only, and is not intended as investment advice. The views, opinions and strategies of both the hosts and the guests are their own and should not be considered as guidance from Roofstock. Make sure to always run your own numbers, make your own independent decisions and seek investment advice from licensed professionals.   Michael: What's going on everyone, Michael Albaum here from the Remote Real Estate Investor, we're actually in the midst of a pivot and so we're changing the name of our show to be the SFR show. Reason being is we really want to double down on the single family rental industry as a whole and so we wanted to pick a title and a name that's reflective of that. So join us here on the new show, the SFR show where we're gonna be bringing you everything you need to know about SFR investing from what the market is doing at the micro and macro level, to what the factors are influencing and changing the space. So let's kick it off with this first episode. We hope you enjoy.   Hey everyone, welcome to the SFR show. We're going to be talking today with Geoff and Sanjay on Roofstocks web three team about cryptocurrency tokenization, alternative investments, portfolio theory and risk management just to name a few. So with that, let's just jump straight into it.   Geoff and Sanjay, good to see you both. How have you been?   Sanjay: Great. Good to see you again and, Michael, you look really different from the last time we spoke and so much younger and much more refreshed, I think after the holidays.   Michael: Thank you. Yeah, I came back from the holidays ready, you know, cut, put some 10 pounds on and took 10 years off my face. So I'm doing the best I can, so…   Geoff: That's it.   Michael: That's it. So for anyone who didn't catch our prior episode together, I'd love if you could give a really quick intro who you guys are and what is it that you're doing here at Roofstock.   Geoff: So yeah, we are co leading the web three business unit every stock. I'm Geoff Thompson, this is Sanjay Raghavan and we have been at Roofstock for several years and over the last year, we've spent all of our time focusing on how to use blockchain and web three technology to improve the real estate transaction process and to generally make single family rentals more accessible and asset class.   Michael: And for anyone who isn't familiar with what web three is definitely go back and give that prior episode a listen. Sanjay gets into it and kind of what the technology is. So I'm curious gents where we are today, where are you seeing blockchain and tokenization playing a role in the single family space.   Sanjay: So first of all, we had a sale of our Genesis property in mid-October. So for your audience who may have read about it on crypto Twitter or on media publications, that was a very successful launch of this product, we spent about 10 months working on legal and tax analysis of how to structure this product so that it would be compliant and when somebody was purchasing this property in a web three as a web three home, they were in fact getting, you know, ownership of the underlying assets. So that took us about 10 months to engineer and the sale. The first sale that happened in mid-October was a huge success, went viral on crypto Twitter, and was picked up by all the leading crypto and non-crypto publications and the reason for that was because for the first time, what really happened in crypto and blockchain, which, if your followers are looking at the market, in general, this has been a really particularly bad year in the industry for the stock market. Inflation has been at a 40 year high feds have been drastically, like we went to 475 basis point interest rate hike and so, you know, we're going through this very tumultuous time in the industry and crypto has not been an exception, either, they've, you know, Krypto has been having an unprecedented winter, where either like Bitcoin and Aetherium lost 60% of their value since last year to this year and then a bunch of crypto companies went insolvent, because of various either it was just poor risk management or just, you know, for whatever other reasons, you know, they didn't have the capital to withstand the, this bear market. So during these times, you know, this was sort of like a ray of light in this industry, because we had successfully demonstrated that it was actually possible to sell a single family rental property, which normally is a three four week closing process was done instantaneously using battery technologies. But we were also able to find a leverage partner who was able to provide a loan for that property at a 65% LTV and so the combination of all of this really was a very positive thing in the industry, and we got a lot of outreach because of that.   Michael: Hopefully it wasn't FTX, right…   Sanjay: No, the leverage partner was not FTY, it was Dehler finance. But specifically, you know, about your question about, you know, with respect to blockchain tokenization, what does that really mean for real estate is that, you know, we've been able to now demonstrate that it is possible to have a better sale experience, right? When you typically look at the three week closing process on a real estate transaction, there's a bunch of contingencies on an offer, both the buyer and seller are extremely nervous about what happens during the diligence period in those three weeks. You know, like, for example, as you're aware, you know, the inspection results come in, and then you find out something about the property that you were not aware of before and then there's typically some kind of negotiation that goes on the offer price after the fact. There's an appraisal, contingency financing contingency, and, you know, so anything can happen during this three week period, the seller and buyer, even though an offer was accepted, may have a disagreement later on, you know, based on the results of further analysis, and sometimes the offer can be rescinded and then you're back to the drawing board trying to relist the property and sell it. So it's a particularly stressful time, both for the buyer and seller and doing it through this web three mechanism essentially allows us to take a lot of that diligence, which still has to happen, but we're just moving it, you know, upfront in the process, so the buyer and seller have access to the same information about the property, and the buyer is able to perform all of their diligence upfront. The way Geoff talks about his experiences, you may spend a week or two looking at Amazon Prime to figure out what you want to buy for Christmas. But once you've made that decision, you want it to be delivered, you know, on Amazon Prime, same day or next day, you don't want to wait four weeks for it to be then shipped from China to you know, get to Los Angeles, and then from there to be transported to, you know, San Francisco. So, you know, we really want to make this process easy for people, right. So you do all your diligence upfront, but when you decide to make that purchase decision, it happens instantaneously and on top of that, when you add that financing in a way that's asset based and not based on your personal credit underwriting, you're not trying to find a lender and you know, sending them two years of tax returns and bank statements and as you as you're aware, Michael, what happens in this process is you send all this information, you get a pre underwriting approval and then as you're getting ready to close on the property a month or two have elapsed, and all your information is outdated, and you're resending all the information back to the lender. So you know, you want to avoid all of this as well, because that's also incredibly stressful as you're going through a purchase process and here, because it's a rental property, it's cashflow generating, you based on the value of the asset, you can actually underwrite the loan and say, you know, it's a $200,000 property, I'm comfortable giving you $100,000 loan against it and that makes the lending paradigm a lot simpler as well. So overall, it's generally a better experience, both for the seller and the buyer, when you bring in the battery technology into this process.   Michael: This is mind blowing, you guys. So, I'm curious, like, how are you seeing really or rather, are people doing this at scale? I mean, is this we did it once we've, we've proven that it can be done once. But what is the scalability factor look like here? For both buyers and for sellers?   Geoff: It is yeah, I can jump in here. It is scalable. It's scalable in the same way that buying and selling homes today can be done, you know in bulk, or you can assemble your own portfolio over time. It's not you know, there isn't a delayed production process in creating these and preparing them to be sold on the blockchain. We do get that question a lot. Well, how much does it cost to mint a token? You know, is it 10s of 1000s of dollars? No, that's, that's essentially free. How long does it take, it's essentially instantaneous. The work that we do to prepare this to be sold is, is what Sanjay alluded to the diligence and inspection making sure everything photos have been taken, taxes have been paid HOA square all of those things. That's what we do up front, which has to happen in any real estate transaction, we just package that up in a very short timeframe of you know, call it five or 10 days, once the home has been purchased, and rehabbed and you know, it's ready to be listed for sale. So this can be this can be scaled and then once the home has been put on chain, then this is where the seller really is going to feel the scalability and the ease of interaction because imagine that you own five or 10 or you know some number of homes, you want to rebalance your portfolio. Maybe you want to get into one market and get out of another market. Right now you know, you'd have to do that through the traditional process. It might take a few months and involved a number of different intermediaries. In our case, if you if you own those homes as tokenized properties, we can get them ready for sale in five or 10 days, and then they can be listed immediately and once they've been listed on an NFT marketplace, the sale can happen with one click. So you don't as the seller, you don't have to go through a you know, a prolonged and painful back and forth with the buyer countering after they get the inspection and you know, trying to haggle on the price or trying to get a discount here, whatever it might be. That's all taken care of up front. So in that sense, it's it does make this much more scalable and much more liquid than the traditional process.   Michael: Should audience and listeners be thinking about crypto almost like a foreign currency and so just quick anecdote. So I've invested in Portugal, I signed my purchase agreement to purchase the property in Portugal back in 2020, just before the pandemic, then where the dollar was really strong against the euro than the Dollar tanked against the Euro and so I changed money after the fact and just got totally hosed on the exchange rate. How should people be thinking about exchange rate, if you will, between cryptocurrency and whatever currency there?   Sanjay: Yeah, that's a that's a really good question, right and when you think about a cryptocurrency, like Bitcoin or Aetherium, these are the two sort of more commonly discussed cryptocurrencies, in a way it is, you can make the analogy that these are almost as though they are, you know, sovereign currencies of their own and there is an exchange rate between the US dollar and Bitcoin or Aetherium. The only difference here being that, you know, unlike Euro, or the British pound, where they have their own fiscal and monetary policies that, you know, determine what happens to their bank against the dollar, in the case of cryptocurrencies, they are highly volatile and we see that there's, they're very, actually strongly correlated to the stock market today. So, when, for example, the, there was an indication that the feds might slow down the rate at which they're increasing the interest rates and I think the expectation for, I believe this week the Fed is meeting and the expectation is that this week, it will be a 50 basis point taken sort of a 75 basis point high, the stock markets rallied and sorted Bitcoin with that and however, even though they're kind of strongly correlated, they're also highly volatile and so when we talk about people having cryptocurrencies that they can use to buy these properties, we actually suggest that they buy and keep their money in stable coins, which are pegged against the US dollar and there are companies such as circle which have USDC, and Paxos which has its own version of dollar pegged stable coin. And having your money in stable coins means that you're not subject to the same volatility, as Bitcoin or Aetherium might be which can drop or go up in value by 20-30% in a single day and that's, that's how we will really think about it. If people want to, you know, have an allocation, if somebody is really long on Bitcoin or Aetherium, and they want to have an allocation in that asset class, that's fine. As long as they're aware that those are highly volatile and in the short term, they could be, you know, fluctuating quite a bit.   Michael: Yeah and that makes sense and so when are you seeing people make the change from the stable coin to whatever coin they're going to be using to purchase the properties?   Sanjay: So the stable, you can actually purchase properties with stable coins and because, you know, we have a way to when we received those stable coins, for example, if we are the seller of the property, and, you know, property is purchased using, let's say, serpents, USDC. Once were paid in USD C, we have a way to convert that back into US dollars. So that's, you know, it makes essentially, you can think of the stable coins as programmable money meaning this whole transaction is happening on the blockchain, and it's happening through a piece of computer code, there's no you know, you and I are not sitting across the table signing documents and you know, giving a check and receiving title and in return. So, this is all happening because a piece of computer code is transferring money from you to me and transferring the, the LLC through the NFT giving you the LLC that I own, which has this property and since this is all being executed by computer code, this stable coin is really, you know, we refer to it as programmable money because a piece of computer program is able to move money from you to me, and, and allow this transaction to happen in that one click process that Geoff was talking about earlier.   Geoff: You know, it feels like this is the way things should work, right? If you think about the system that we have right now for closing property transactions. It's basically inherited from England 800 years ago. You know, we've made small advancements, but not really and it shouldn't you know, it all of everyone who is involved in these transactions, and every step that's taken is taken for a reason it's solving a particular problem. But if you stop and rethink how this is done, you realize that by reordering some things, and maybe, you know, using a splash of new technology here, you can actually dramatically change the experience for everyone and it's not necessarily, you know, a zero sum game, I think it's best, it's better for everyone, everyone who's in the industry is going to be better off, there will be more transactions, because it's easier to transact, there'll be more demand because people are interested in getting in, if they know they can get out easily, right? Right now, you know that if you're looking at buying a property, you're probably going to have to hold it at least five years to recover your closing costs and wait for it to appreciate a little bit and you know, it's going to be a headache, when you do have to sell, if you don't have those constraints, you know, transaction fees are less and the time involved is less, you'll be more inclined to get in the market, because you know, you can get out when you need to.   Sanjay: And, you know, I'll also add one more thing to that, right. So Michael, if you think about, you know, back in the day, when there were these kind of all day, buyers, a lot of them were like businessmen that, you know, one year, they might have made half a million dollars, but you know, then another year, it was only 150, or something and so it's very hard to underwrite those types of folks through a traditional underwriting process, because you're looking at two years of, you know, income and tax returns, and all of that, and a lot of them may not can qualify for more conventional financing. However, in an asset based lending type solution, you know, as long as you have the money, and, you know, you're not constrained by, you know, your income for the last two years or three years, as long as you have the money to buy the, you know, to put in as down payment on the product, and the asset itself has the value, you're able to borrow against it much more easily. So, you know, we just talked about the complexity of closing a real estate transaction, in general. But once you add in the financing layer, on top of that, it gets even harder because, you know, there's, again, in a in a, you know, when the market is going up, you just, you just don't know, if you know the max, you want to make the best offer, you can but at that offer, you don't know if you will qualify for the loan, because the also the rate might have moved since the time, you initially got underwritten and suddenly, with the new rate, you don't qualify anymore for that and you have to find that little bit more down payment to offset it or buy some points. You know, you and I have gone through this numerous times in our lives. But you know, you can avoid all of those types of issues because in an asset based lending program, you know, that when you buy this asset, which is worth $200,000, there's a lender, if they're willing to come in at 65%, LTV, you know that based on the value of the asset, you're going to get that loan.   Michael: And if we just decouple the crypto piece of this and blockchain piece of this, I mean, asset based lending, is that available for regular folks?   Sanjay: So in the traditional finance world, it is available, right, but it becomes it becomes harder, because when you're buying an investment property. As you know, Fannie Mae puts limitations on how many investment properties you can get financing for as an individual. Once you get past that limit, then you're looking at pretty much private money, hard money type lending solutions, until you can get up to a scale where you have enough properties where Citibank or Wells Fargo or Goldman Sachs might be interested in working with you. But there's this pocket where after you know, your first 10 properties till you get to a few 100, we are primarily working with, you know, non-bank lenders who are generally, you know, where the rate could be 10 or 12% and then, oftentimes, some of these lenders will also ask for a personal guarantee on top of it. So it's not, you know, while it is possible to get financing on investment properties in the traditional finance world, at some point, it doesn't scale very well and, you know, you're sort of in that desert for until you can somehow figure out a way to get to 200 properties when suddenly the larger lenders are willing to talk to you. So that problem goes away when you're using Blockchain, and specifically decentralized finance or defy as we refer to it, because they're incrementally each property that you're buying is getting financed based on asset value and so you know, you're able to get a much more sort of a pleasurable experience to get through the lending process on the blockchain than on the traditional work.   Michael: Let's pivot just a little bit and talk about risk management and portfolio theory and as folks are starting to scale their portfolio or really as institutions have already a sizable portfolio, where does tokenization fit in to their playbook? When's the appropriate time? When should people be thinking about it in general?   Sanjay: The way I like to answer this question is if you as an individual, if you went to your financial advisor, and said, okay, you know, I have, you know, a million dollars, I want to invest, and I want to make sure there's, you know, come up with a portfolio allocation, that makes sense for me, typically, they're going to, like, in the old days, it was just a sort of a 60,40 rule, there was 60%, in stocks, 40%. In bonds, yeah, but I think people have gotten smarter over the last 10 years and nowadays, when you go to a financial advisor, they're going to say, some allocation in stock, some allocation in fixed income bond products, and then an allocation to alternative investments, because that's where, you know, you can get non correlated yields, because the stock market moving in one direction should not and like, you know, God forbid, if you have an emergency, and you need some cash, like this would be a, you know, if you bought at the height of the market last year, this would be a really bad time to sell, you know, your S&P 500 shares to, to, you know, pay for whatever you had to write, whether it's a wedding, a doctor's thing, education, whatever it is. So, generally speaking, financial advisors these days suggest that you should have an allocation in alternative investments that are non-correlated to the stock and bond markets and, you know, you can access that pool of capital, you know, when you need to, right. So from that, from that perspective, diversification, and then when you talk about alternatives, there's, obviously, there's a wide range of assets there. But real estate is on top of mind, for almost all the, you know, anytime we talk about alternatives, real estate, sort of is one of the top things people talk about. So from that perspective, you know, almost every investor should probably be looking at some allocation, and it will depend on their individual circumstances, whether their age, their income, their marital status, and you know, their need for cash there, this cauldrons and all that, but, you know, advisors might ask you to put five to 10% or, or more into alternative asset classes and so the same financial hygiene should also be applied by corporations and institutions, because you're sort of being asked to manage the treasury of your company, let's say you are a venture funded company, and you just raised $100 million, well, you are going to keep a good portion of that money in cash and cash like instruments, money market, and so on, because you have working capital, you have other things that you need to be spending on. But some allocation of that you might put in US Treasuries, for example, right and in the crypto world, crypto institutions may keep some allocation in Bitcoin and Aetherium and other protocols that they have high conviction and but nevertheless, whether it's a web two institution or a crypto institution, it's just basic financial hygiene to have an allocation in alternative asset classes and specifically, with our product, being a web three product, you know, that money can stay, you know, essentially, the token they're purchasing is a is an NFT and it is part of the blockchain ecosystem, so they can keep their assets within the crypto world without having to continuously off ramp into US dollars and then on ramp it back into crypto when they need to switch back and forth with respect to how they receive rental income, of course, you know, if your properties are managed by a property manager, which they should be because institutions are not in the business of managing properties, you can collect your rent in cash if you have, you know, if you have to, if you have expenses that need to be paid out in US dollars, but also if you want to collect your rent and USDC or DDM, you have the option to do that as well.   So whether you're a two institution or a web three institution, depending on your cash needs and your crypto needs, now you can have a yield generating crypto asset, and the yield can be collected in Fiat or in or in cryptocurrency. So, you know, it is good financial health to do it. We encourage everybody to have some allocation, whether it's through Roofstock, or through any other channel channels that they would like to pursue, but they should have some allocation and alternatives if it just makes sense. Geoff, if you'd like to add something back?   Geoff: No, that's it. I mean, in our case, because we've designed a solution that allows you to transact with crypto natively. This is something that we've heard from a number of crypto or web three institutions that it's potentially very interesting for them, as opposed to maintaining all of their assets in a cryptocurrency or a stable coin, this isn't a way to get access to, you know, a diversified asset that does create yield and it does have a price appreciation component. So there are a lot of, you know, we've heard from the web three community in particular that this is a perfect diversification play.   Michael: And if I'm someone that owns a sizable portfolio, maybe I own it all in cash, because that's been my mantra and I do need that quick capital injection. I mean, could I tokenize these properties and then go get asset based lending and convert that into cash very quickly.   Geoff: Yes, that's your thinking ahead, I like that. Yes, the properties can be tokenized. Basically any point in their lifecycle. If you own them, now, you bought them through a traditional sale and settlement, you can, you know, basically what it means is you have to drop it into an LLC and the LLC has a particular structure that we've worked out, it is very particular. So you know, we'll work with you to set that create that LLC, to help transfer the property into the LLC. In most states, I think the vast majority of states that transfer from an owner to an LLC that's owned by the owner doesn't create transfer tax obligations. So there's, you know, there's a little bit of the traditional closing costs, recreation fee, or whatever that might be part of that. But it is perfectly possible to onboard existing assets that you own into the system and similarly, for if we're talking about other points in the lifecycle for builders, we've had a few builders reach out and say they're close to completing a community and they might want to try to sell some of these as in an NFT form, those can those new assets as new properties that really have never been titled before, those can also be titled directly into an LLC. So it's a very flexible structure, it accommodates property at whatever stage of the lifecycle it's in.   Michael: Anyone who's got conventional financing experience under their belt might be listening to this and saying, Well, you're talking about lending or talking about LLCs. Those two things often don't jive play nice get in the sandbox. So the acid base lender that we're working with, or that we are going to be working with, I would imagine has no issue lending to an LLC. Is that right?   Geoff: Yes, that's exactly right. The lenders that we're working with are the web three lenders, we have talked to numerous traditional lenders, and some of them expressed a lot of interest in digital assets and maybe they've even created a team. But in most cases, the underwriting aspect of it isn't, isn't there yet. They're not ready to take this to credit committee and make a loan on the structure that we're proposing here but that's okay because there are there's a lot of money that's available in the web three space, and it is more flexible in terms of what it requires. They don't necessarily need to have all of the same checks and balances that a traditional lender would be in terms of underwriting against the individual. They can be comfortable underwriting against the asset, because they're comfortable that in the event of default, that asset, it is already in their vaults. So it's in the lenders wallet at the time of default and because we're building this system where you can sell them through an NFT marketplace, there is liquidity that there wouldn't otherwise be if you were holding this you know the traditional way so you to your to your question. Are Trade Fi lenders, the traditional finance space interested? Yes, we've heard some say they're interested we haven't seen anyone actually show up to engage in detail. But there is an entirely separate pool of capital into web three space that's much more flexible and willing to work with Blockchain structure.   Michael: I think my last question, guys before I let you out of here is like I'm sold this sounds obviously like a really great product, like a really cool technology that exists. Who isn't this for who, who listening to this should think about that. It's not a good fit for me because XY and Z.   Sanjay: Yeah, I mean, I can start with a couple of things and then Geoff, you can add to that as well. So if the property already has financing in the Trade Fi world, this structure is hard, because we can't really transfer unencumbered property into an LLC and then tokenize it right because there's a traditional mortgage on the property and there's a whole kind of thing that's a fillip off chain, in terms of financing. So it's not going to work. If primarily you're looking to get off chain financing, then this is not for you. You have to you know, sort of follow the traditional sense. But anybody that's open to purchasing this as a web three property and open to looking at web three financing alternatives. For those people, this absolutely should be something they should consider. The one kind of drawback or question we've heard from a lot of people as they need to become familiar with how to use crypto wallets and how to essentially convert money into USD C or some stable coin, and then use that to go and make a purchase. We're here to help with those types of Q&A, right? The, you know, until you do it for the first time, it's hard, but after you've done it, then it's you know, it's easy, right? Just like when we, the, you know, iPhones first game, and people didn't know, you know, how do you which way do you swipe to do what, but then over time you get used to it and so we're absolutely happy to help anybody that's staying in the sidelines, purely because they don't understand the technology aspects of it, we can help them out. But for people that have financing constraints or other things, and you know, for them, it is until they can, you know, overcome those issues and look at sort of a pure web unencumbered property in the web three world with, then financing added to it on the blockchain. So for those audiences, that might, you know, until they figured out that, it might be a challenge.   Geoff: I'd also add for owner occupants, the financing isn't fully worked out yet. So the financing that we added to the initial home sale a few weeks ago, that was very much geared towards an investment property, and for the immediate future, to the extent that we're building out the different options for defi lending, it looks like most of them will be focused on these as investment properties, as opposed to owner occupant properties and that's for lending law reasons, not wanting to cross over into a mortgage lending licensing requirement and it also just dealing with, you know, the people that are different in the, at that point, the underwriting is different as well, because it's not as easy to necessarily sell that asset if the owner is living in it and so that type of thing. So for at the at the moment, we're thinking of this mostly for investment property, use cases.   Michael: Really, really cool stuff. For people that have questions that want to reach out that want to learn more, what's the best way for them to do so?   Geoff: Reach out on Email or Twitter. We're, we can drop our emails here, but it's: gthompson@roofstock.com or is it sraghavan, right?   Sanjay: Yeah, it's a sraghavan, so: S R A G H A V A N @roofstock.com. I'm also @eth_sanjay, Sanjay, Y on Twitter, so you can also reach out to me there. One thing before we sign off for today, we're super excited to say that we are in the process of closing our second property, that's going to get tokenized. Soon, this one's going to be in Georgia, at CES Atlanta suburb and we'll be going through the process as soon as this is closed in the next few days, we will be going through the process of documenting what the property looks like when we bought it and any Rehab we end up doing on it and you know, they'll be you know, talking about it on social media quite a bit as well as people who are new to real estate investing, maybe this is an opportunity for them to understand, well, you know, what are the kinds of things people should be looking at when they're analyzing a rental property and so as we go through the process of rehabbing this will sort of document that a little bit. But that, you know, once the rehab is completed that that'll get, they'll get tokenized soon, but once the rehab is completed, we'll have it available for sale.   Michael: Awesome, we'll definitely have to keep my eyes peeled for the process and for the property once it's finished. That's super exciting. Well, guys, it's always a pleasure, great seeing you both. Thanks for hanging out with me.   Sanjay: Thanks for having us.   Geoff: Always great to chat.   Sanjay: Bye!   Michael: Take care and talk soon. Hey, everyone. That was a wrap to our show. Thank you so much to Geoff and Sanjay. Super, super, super interesting stuff. Definitely leave us a rating or review wherever it is you get your podcasts and definitely reach out to those guys if you have any questions about web three, about tokenization about cryptocurrency home purchases. Again, really cool stuff. We look forward to seeing you on the next one. Thanks so much for listening. Happy investing…

In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Ben Stroup, President at Velocity Strategy Solutions, an on-demand strategy and management consulting firm. Ben shares his insights on how Velocity uses people, processes, technology, and data to reimagine sales and revenue teams, and move the needle toward a modern-day revenue operation and management approach. Companies must move from monitoring lagging indicators like revenue to analyzing leading indicators like customer acquisition costs (CAC) and customer lifetime value (LTV). Ben also touches on the importance of aligning internal teams to a common goal.

This week Avery chats with investor, Tony award winner, and author Matt Picheny. We've had many guests on the show to talk about the renting side of arbitrage, but Matt is our first guest who is able to tell us about the owning side of an arbitrage deal. They also talk about transitioning from the arts to real estate, and more! Matt is a real estate investor, Tony award winner, and author of the #1 best-selling book Backstage Guide to Real Estate. With over 15 years of experience revitalizing and elevating communities through real estate investment, he's invested in over 10,000 apartments nationwide. Matt is a licensed real estate agent and have earned both Commercial Real Estate & Real Estate Finance certificates from Boston University. Matt is a PMI certified Project Management Professional and digital marketing veteran whose 18-year career in the advertising world included working for some of the world’s largest advertising agencies, producing award-winning projects for Fortune 500 clients including Verizon, IBM, and Coca-Cola. Connect with Matt: Picheny.com How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

We're getting back into the swing of things after the holidays, so no new episode this week. But rest assured, we'll be back next week with a new episode overflowing with interesting online business insights! Given the recent buzz around AI, we thought this was a great time to revisit one of our previous interviews with a founder who built his business using AI.  Wouldn't it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products they'll buy, and how much profit you'll make as a result? Metrics like customer lifetime value (LTV) and customer acquisition costs (CAC) can help you to predict these outcomes, if you can find a way to access this precious data, that is.  Amazon is notorious for safeguarding customer data, but Rael Cline has found a way to access and interpret this information on behalf of Amazon sellers. Rael is the co-founder and CEO of Nozzle, a tech platform that helps FBA sellers unlock deep insights about their brand performance. In this episode, Rael discusses the difficulties that Amazon sellers face in trying to build a brand identity without fully understanding their audience. We walk through why an AI-based platform is the ideal solution to gather and interpret Amazon data, and how FBA sellers can use this information to get ahead of their competition. He also reveals how to use these metrics to grow your business. According to Rael,  “There are three levers you can use to help increase your customer lifetime value. Getting customers to buy again is the biggest thing. Increasing the average order value is another way of increasing your LTV, and another way of doing it is getting them to buy more frequently.” Rael also shares insights into the data that Amazon aggregators find most valuable, and how they use that information to inform their buying decisions. Whether you're looking to enhance your customer experience, optimize your product offering, or simply learn more about the nuances of AI, this episode has it all! Topics Discussed in this episode: How Rael made his way into the world of online business (02:23) The challenges Amazon sellers face when trying to access their customer data (09:24) How Rael created Nozzle to help FBA sellers overcome these challenges (12:05) The various ways Amazon sellers can optimize their LTV and CAC (16:00) The Amazon data sets that FBA sellers are most surprised by (21:54) How Rael harnessed AI to create a unique solution for gathering and interpreting Amazon data (25:14) The Amazon data sets that aggregators hone in on when eyeing a new acquisition (34:04) Rael's predictions on the upcoming Amazon trends in 2022 (38:31) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Nozzle Tableau Looker Sit back, grab a coffee, and learn how to leverage your customer data to maximize your business.

We're getting back into the swing of things after the holidays, so no new episode this week. But rest assured, we'll be back next week with a new episode overflowing with interesting online business insights! Given the recent buzz around AI, we thought this was a great time to revisit one of our previous interviews with a founder who built his business using AI.  Wouldn't it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products they'll buy, and how much profit you'll make as a result? Metrics like customer lifetime value (LTV) and customer acquisition costs (CAC) can help you to predict these outcomes, if you can find a way to access this precious data, that is.  Amazon is notorious for safeguarding customer data, but Rael Cline has found a way to access and interpret this information on behalf of Amazon sellers. Rael is the co-founder and CEO of Nozzle, a tech platform that helps FBA sellers unlock deep insights about their brand performance. In this episode, Rael discusses the difficulties that Amazon sellers face in trying to build a brand identity without fully understanding their audience. We walk through why an AI-based platform is the ideal solution to gather and interpret Amazon data, and how FBA sellers can use this information to get ahead of their competition. He also reveals how to use these metrics to grow your business. According to Rael,  “There are three levers you can use to help increase your customer lifetime value. Getting customers to buy again is the biggest thing. Increasing the average order value is another way of increasing your LTV, and another way of doing it is getting them to buy more frequently.” Rael also shares insights into the data that Amazon aggregators find most valuable, and how they use that information to inform their buying decisions. Whether you're looking to enhance your customer experience, optimize your product offering, or simply learn more about the nuances of AI, this episode has it all! Topics Discussed in this episode: How Rael made his way into the world of online business (02:23) The challenges Amazon sellers face when trying to access their customer data (09:24) How Rael created Nozzle to help FBA sellers overcome these challenges (12:05) The various ways Amazon sellers can optimize their LTV and CAC (16:00) The Amazon data sets that FBA sellers are most surprised by (21:54) How Rael harnessed AI to create a unique solution for gathering and interpreting Amazon data (25:14) The Amazon data sets that aggregators hone in on when eyeing a new acquisition (34:04) Rael's predictions on the upcoming Amazon trends in 2022 (38:31) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Nozzle Tableau Looker Sit back, grab a coffee, and learn how to leverage your customer data to maximize your business.

Hvad tror vi, at der kommer til at ske med digital marketing i 2023? Halfdan: Duopolet mellem Google og Facebook er brudt. For første gang i mange år står de for under 50% af væksten i digital marketing spend i USA. Amazon er blevet store, og under dem er der Microsoft (LinkedIn), Snap, Pinterest, TikTok, Walmart mm. Vi kommer til at se større fokus på effekten af kanalerne på tværs og cases på andre kanaler. Top funnel bliver større. Digital marketing startede i bottom funnel og bevæger sig lige nu op pga. høj konkurrence og høje priser og effekterne af Apples App Tracking Transparency, der (fortsat) er en undervurderet katastrofe i branchen. Vi kommer til at se performance folk tale mere branding. Hvad er bedre end at ligge #1 i Google? At folk går direkte ind på din side. Vi kommer til at have større fokus på førstepartsdata, øget LTV, bedre konverteringsrate. Paradigmet hvor du kunne vokse ved bare at blive ved med at skrue op er definitivt ovre nu. CAC payback (Omkostningseffektivitet) CAC stiger Recession Customer-first Start med dine loyale kunder og udvid cirklen Word of mouth LTV fokus AI Mange kalder det lommeregneren for matematik Eksempler Annoncering Segmentering Analyser / Predictive analytics Personlisering Content Små opgaver ad-hoc

This week Avery sits down again with property manager Julie Gates. Julie has one important PSA for us all: Photos and decor matter! Avery and Julie talk about some exciting updates coming to booking.com, Expedia/VRBO, and how to use photos and decor to set yourself up for success. How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Why is cash flow as important as profit? What questions should brands ask themselves? Supplier terms, repeat business, customer acquisition, ad spend, payback period, calculating LTV - unpack them all in Part 1 of the 9th episode of Merchantry with Ben Tregoe, CEO & Founder of Bainbridge Growth. In this part we discuss: Brands are in a tricky cash flow business [4:28 - 7:40] Why cash flow is as important as profit [7:41 - 11:23] Why better cash flow management would result in more success for businesses [11:25 - 16:08] What should a brand plan for in today's environment? [16:28 - 23:46] Innovative brands & products in the current space & explaining LTV [23:46 - 26:42]

On this week's episode, Sales Manager Bob Rabuck talks about SBA loans and how to qualify.If you have a question you want us to answer on the podcast, email it to info@fountainheadcc.com

Today we continue our NeurIPS 2022 series joined by Tony Jebara, VP of engineering and head of machine learning at Spotify. In our conversation with Tony, we discuss his role at Spotify and how the company's use of machine learning has evolved over the last few years, and the business value of machine learning, specifically recommendations, hold at the company. We dig into his talk on the intersection of reinforcement learning and lifetime value (LTV) at Spotify, which explores the application of Offline RL for user experience personalization. We discuss the various papers presented in the talk, and how they all map toward determining and increasing a user's LTV.  The complete show notes for this episode can be found at twimlai.com/go/609.

At the most basic level, Joel Friedland explains, industrial real estate is just made up of a bunch of boxes. You've got big boxes, small boxes, tall boxes, short boxes, and inside it's just open space.  However, after hearing Joel explain his business further, it's clear that industrial is about way more than just boxes. Joel has 40 year track record in industrial real estate. As an industrial real estate broker and owner, Joel has secured over 2,000 industrial property leases and sales. His greatest accomplishment is maintaining valued relationships spanning five decades. He explains how the industrial real estate industry has changed over the years. Decades ago, a small group of owners typically owned the assets - manufacturers and distributors who ran the business and owned the property. Today, Joel estimates that over 40% of properties are now owned by institutions. So how does he compete? First of all, he's developed a strong business model that lets him find opportunities that are generally under the radar of institutions. Rather than going after Class A assets, he focuses on Class B & C properties that may be a little older, and may not always have the curb appeal of Class A, but they bring returns that help Jeff & his team outperform the institutions. Secondly, Jeff emphasizes that the fabric of being able to grow any successful business will always come down to maintaining and building relationships. Out of over 100 deals that he's done, only 4 have come through brokers, the rest have come from strong building relationships over time. Key Takeaways: Relationships, relationships, relationships. Jeff maintains relationships with people he met over 40 years ago who have become his investors and they've invested over and over and over again. It's a relationship business Roll up your sleeves. Jeff started in the businesses going door to door looking to uncover deals, and today his son does the same thing. It's hard work but it helps start developing relationships and gives you a ground level view of what's happening in the market. Be conservative. Similar to what we're seeing in other sectors, Jeff describes a challenging market where things have gone up so much the past several years that sellers and other buyers may not have adjusted to the new realities yet. So Jeff's being conservative, getting into good deals but with a low LTV and, in some cases has even paid cash to avoid taking on too much debt. Contact Jeff: You can contact Jeff through the Brit Properties website: www.britproperties.com Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Avery sits down with Jonathan Farber, host of the Millenial Millionaires Through Real Estate podcast. Jonathan gives us his thoughts why you could keep buying long term rentals(as well as short term). He also gives us some insight on how he uses virtual assistants, how he delegates his tasks, and when to implement virtual assistants. Jonathan is a side hustle real estate investor. He was able to achieve financial freedom at 27 and leave his corporate enterprise technology sales job to focus on traditional rentals, short term rentals, airbnb arbitrage and wholesaling, podcasting and course creation. He started with househacking from 21-25 and then started buying traditional rentals and short term rentals with creative acquisition and financing strategies. Jonathan has done this through the use of virtual assistants, systems and a few close team members. He has trained and hired over 5 VA’s who currently help with the day to day and growth of the business. Jonathan grew up in New York and currently splits time between Raleigh, North Carolina, Florida and Long Island. He played golf for Hofstra university and still loves to play. How to connect with Jonathan: https://jonfarber.co/ Instagram: @jonjfarb How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

On this week's episode, Underwriter Daren Daluz talks about underwriters at Fountainhead help business owners.If you have a question you want us to answer on the podcast, email it to info@fountainheadcc.com

As real estate investors we are often conditioned to focus on rates of return as the primary criteria for investment. The past year has clearly adjusted investor expectations across the board. So far the stock market is down 25% this year. The bond market has been a traditional safe haven. There is no safety to be found in the bond market either. Our own criteria for investing has been steady for much of the past decade. Our aim has always been to create enough value that we can design an interim exit upon completion of the project. That means refinancing into permanent financing to recover the initial investment including the equity investment. The problem with that model is that the rise in interest rates has made all of these project debt coverage limited such that there is no path to a full cash-out refinance. The loan to value ratio for a refinance would have been at 75%. But today you would be lucky to refinance at 55%-60% LTV. That means tying up a lot of equity in a project for the long term which fundamentally changes the IRR and the rate of return to investors. Projects under these criteria would no longer meet our investment criteria. Many real estate investors and developers in North America have similar criteria. If you can design a project that allows you to pull your initial investment out within a year or two at the front of the project, then even a modest cash flow looks like infinite return once you have your money back. Rising interest rates have attracted funds into short term government treasuries like US Treasuries, British Gilts, Canadian Bonds. Many international investors are experiencing much higher yield in their home markets, but against the backdrop of falling currency valuations. For example, investors in Ecuador can earn 8.5% on their money. Venezuela can get 57.5% on their money. Turkey's central bank rate is 9%, down from 14% earlier in the year. But the inflation rate in Turkey is running at 88% on an annual basis. The business owner can make enormous profits on a nominal basis. The question is, what are those profits in real terms? Who can really say when the ground is constantly shifting beneath your feet. What about in Ghana where the deposit rate in bank accounts have been very steady at 7.625% for all of this year. Commercial lending rates have been pretty steady near 20%. But inflation has mushroomed from 13.9% at the start of the year to over 50.3% at the end of the year. Business owners in all those countries and more are increasingly looking to opportunities in the UK, the US, and Canada. They are not looking for high returns. They are looking for safety. They're fine with five percent, or three percent, or even zero percent return on their money. Why? Because it's not -50.3% or -88% or -15%. ------------- Host: Victor Menasce email: podcast@victorjm.com

The most difficult aspect of eCommerce is attracting new customers.  With CPMs and CPAs on the rise, great brands must learn to increase the average order values (AOV) and customer lifetime value (LTV) of their customers.  That's where building a brand marketplace comes into play.  Yes, you need to be developing new products and expanding your line. However, partnering with other complementary brands can provide immediate value to customers while also increasing AOV and LTV. But if done poorly, it can actually hurt your brand. Here's what we dive into in this episode:  How Brooklinen thinks about brand marketplace and gives customers the option to "shop the room.” How Realtree expands its product line beyond camo to include high-quality rain gear and more products through their brand marketplace.  How to structure a marketplace to strengthen your brand, not erode it.  How a kayak brand used drop shipping competitors products to increase sales, trust, and customer loyalty for their own goods.  How Flxpoint makes it easy! 

Samir Patel is joining us for this episode of Living Off Rentals! He is a military officer, investor, and Managing Partner at Trophy Point, a company dedicated to providing financial products for military-affiliated real estate operators. We hear a lot about conventional financing and not so much about investment-focused lending. Samir is here today to remedy that by discussing some of his company's products exclusively for military investors who want to build their portfolios. Catch the discussion in this episode.  Key Takeaways: [01:00] Samir Patel and investor-focused loans. [03:58] Samir Patel's start as an investor and his current work. [09:51] How Trophy Point determines LTV for a borrower. [13:13] Trophy Point and their speed of closing. [16:39] How Trophy Point evaluates investors. [20:05] Trophy Point's usual rates and terms. [27:51] How Samir grew as an investor over the years. [32:48] Struggles experienced and lessons learned by Samir throughout his journey. [37:32] The long-term vision for Trophy Point. [40:47] How to connect with Samir and Trophy Point. [41:49] Closing Remarks   Guest Resources: Samir's Email - samir@trophypointinvestment.com Trophy Point Website - https://www.trophypointinvestment.com Show Links:  Living Off Rentals YouTube Channel -https://www.youtube.com/c/LivingOffRentals Living Off Rentals Facebook Group -www.facebook.com/groups/livingoffrentals Living Off Rentals Website -www.livingoffrentals.com Living Off Rentals Instagram -www.instagram.com/livingoffrentals Living Off Rentals TikTok - www.tiktok.com/@livingoffrentals

This week Avery has a really wonderful conversation with commercial airline pilot, speaker and coach, Steve Rozenberg. Steve shares many stories with us from his 20 years of experience in the real estate industry. Avery and Steve discuss wholesaling and flipping, almost going bankrupt and the importance of identifying your goals as well as using strategy to achieve them. How to connect with Steve: @RozenbergSteve steverozenberg.com How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

On this week's episode of the Short Term Show, Avery sits down with Future Flipper COO Brian Davila to talk all about flipping. Brian gives some tips on scaling and building systems, how to vet your contractors, and gives us his advice on keeping your contractors on time and on budget. How to connect with Brian: @TheBrianDavila How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/

Today we are talking about how investors are handling this recession. Like agents, they have to adapt to survive this market, and with the right strategy, thrive.Martin is the founder and host of the Stroudsburg Real Estate Investors club. With his leadership the group has gone from zero to over three hundred members in less than two years. He currently manages and operates a Real Estate Investing firm operating over five million dollars in assets and he helps investors get above average returns by investing passively in multifamily Real Estate with him and his team.Three Things You'll Learn in This EpisodeHow do you make sure everyone knows your name?How are top agents thriving during a recession?Why you need to be making content and developing a brand.ResourceCheck Out Martin's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscripts:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, where we chat about today is how you diversify. When the market stops transacting by 33%. What are you gonna do during this recession, this is gonna be the best opportunity that most of us will see to actually start building wealth and you don't make a lot of money when everyone else is buying houses, you make a lot of money when no one else is, because that's where the opportunity is. And if you're not adopting the mindset of becoming a real estate problem solver, right now, people are going to be eating your lunch. So what I wanted to do today was bring on a investor, not any investor, Latino investor. That's why we got on the show here, because we support our Latinos on this show. But what we're going to talk about guys is sort of how to start thinking outside the box, here's the reality, right? You're gonna, there's gonna be a lot of opportunities. And when the market shifts like there's, there's gonna be recession, people are going to be losing their houses, their jobs, and other things. And they're going to need help. And this is why every real estate investor in the country is self attaining on the sidelines right now. They're not getting in yet, but they're just sitting there. They're putting on their helmet. They're strapping on their chin strap, and they're putting in their mouthpiece, because they're about to go to freakin feast. And that's why these markets are so exciting. And real estate agents, lenders, you guys are in the best position to take advantage of this different stuff. So we're gonna get into that a little bit further right now. But without further ado, let's go ahead and introduce our guest, Mr. Martin. Perdomo. A Superdome. All right. That's correct. Port demo. All right, Martin, why don't you go ahead and tell everyone Hello, and tell him a little bit about yourself. Hey, everyone. Thanks. Thanks for having me, Mike.Really appreciate it's an honor to be here on your show and talking to your audience. I've been investing in real estate since 2007. Man I first fell in love with real estate. When I was 1616. I grew up in New York City, born and raised in Washington Heights, and those of you that are familiar with New York, that's the hood man, it's rough in the 80s and 90s. And at 16th on my 16th on my 16th birthday. My mom kicked me out for the ninth time she said it says she got home she kicked me out. And I quickly realized my sleeping in trained and and rooftops and and parks in New York City. And then the beaches in Far Rockaway Beach, that human beings needed something really important that shelter and food, right. And that's when I first fell in love with real estate, I made a decision unconsciously that I was going to own a lot of real estate, so I never have to go through that pain again. And that's what I've done. So that was, you know, that was my debt. When I made that decision. I bought my first investment I bought my first real estate piece of real estate when I was 21.And I bought my first prop my first investment in 2007. So I was a mortgage broker. And you know, I was the guy giving people those all those bad loans. subprime loans. I was countrywide days baby. Right. I remember that remember countrywide and all those never, never before in the history of real estate has a college graduate at 21 years old had the ability to make 750 to a million dollars a year just right out of college at their first entry level job. That's the type of market it was for those you guys that weren't around back then. It was crazy man. It was we were making so much money. I rememberMike being in my conference room with my sales team and telling them I didn't know what I knew now, right? Obviously, and I remember telling my people say, Hey, man, we're giving these these loans these 300,000 loan to someone making $40,000 a year. Fundamentally, it just doesn't make sense. But I wasn't intelligent enough. I wasn't smart enough astute enough to know how to look for the opportunities. I didn't know how to prepare. Like you said, when we started earlier.The real estate investors are salivating right? They're chomping at the bit right for the opportunities that are gonna come.And you know, last year I was saying the same thing like this is not sustainable people offering me $60,000 over asking over the weekend, like put a property in the market and it's like I'm like this shit doesn't make sense. Like it's like deja vu right?It's not gonna sustain long term. When I say one thing real quick why he says that you guys gonna support point I mean cut you off. The 90% of the markets never seen a market like this. Like the agents out there. 90% of them never been through this market. Because 90% of licensed real estate agents have never seen a shift. Alright, we've been on abull market for 12 1314 fucking years. Right so no one knows what to expect, including some of the top we have one of the top agents here in San Diego, I got a little Facebook's back. You're listening. I'm talking about you, bro.The market crashed up. It's like the top agent and Sandy Berg's ever gonna crash been doing business seven, eight years? Do you guys all have egg on your face? For anyone who's saying the market is crashing? Whenever it goes up like that it is unsustainable In today's internet. Today's it's not a supply and demand issue? I don't think so. They're people want to buy houses, even though they're they're overpaying for them.It's an affordability issue. Right now that that said, that's one of the reasons of why we decided so I told you told your audience earlier we flip houses, right? So we decided our strategy now is when we flip, right? Because you got to be careful when you're flipping houses in a market like this.What you're doing, you got to really understand the data. And that is one of the things that you know, I learned from 2007 After buying my first, like 100 bought my first investment 100,000 I was $100,000 underwater, within two years. Pricing property was worth I bought it for 272 75. Same property was worth 179 Two years later, and you bought in oh seven. So you got caught your pants down? Yeah, man. Yes, sir. However, I just saw a comp of that property burned out. I had college kids and they burned it down. And that saved me. But I just saw a comp, I just bought a triplex not to combat a month ago. And the appraisal comes in here. He's like, Hey, what are you gonna bring that in at? And he's like, I don't know yet. But here's my comps. I just saw come for a property two doors down from there. Same like exact square footage of that property sold for 385. So my lesson, right? Is Real Estate is very forgiving long term. Right? If don't wait to the good old saying don't wait to buy real estate, buy real estate. Don't wait. So even if I would have hung in there 14 years later, I would have I would have I would have turned around to give up. Yeah, yeah. So so so if you know, it's about that mindset of having that long term thinking in terms of long term and not just right now, when you flip properties,like some of the things that one of the strategies I do, if you don't know what you're doing, and a lot of the pretenders are already out, right? You got Redfin just left you got glass door, leftdoor,or whatever their name or open door, whatever the name of that, like glass or that's, that's a really good way tothey all got out. And I remember talking to my team Mike, last year saying, you know, those guys can compete with us. And the reason I say that those guys can compete with us is because while they have virtually unlimited funds, right, they have all this money. We're intimate in this market. Can you imagine those of us that are seasoned? Alright, think about this for a second. Those of us that are seasoned investors.What is the toughest part of the rehab process is dealing with those freaking contractors, right? That is the toughest part, right? Those contractors will eat your freakin lunch. And can you imagine what contractors if they try that shit with us? And we're local, we're here we have boots on the ground. We have a team assembled everything. What are they doing when they get a call from Zillow? Hey, I'm Zillow in California and I want to rehab they're killing those guys. Right there. They're like, can you imagine what they're doing to them so and no disrespect to them not not throwing shade on them I just on a one to one that really can't compete right with us locally, because we're local, right? They're not they're not in the business of making money. They're in the business of spending money.And they have to spend X amount of money in those hedge fund worlds, whereas the mom and pop or the individuals are actually in the business of making money. And when I never understood what all these pods is, like, why you guys like out and like the worst times to buy, like they came out in oh seven, two member they started buying and they went out right away. It's like, Dude, you got to you create the fun, like in six months from now, then you buy all the properties, you know, by him whenever I was paying peak dollars for him, that's just like, you would think that they would do like more research on like how real estate works for these high end funds, but none of them do because they're just spending money. Like a drunken sailor. It doesn't make sense to me like, like, I study the data man. And I'm like, you know, what, why would you like why are how are you guys justifying those decisions? Right? One of the decisions we made earlier this year when we saw this, all the correction and interest rates going up. Actually, late last year, I said we're going to now shift to when we do flip a property we're only going to do properties be low sub 250, right? ARV is up to 50. And that's because in our market that's considered affordable. And what I did was I went back and I studied 1981 when interest rates were 16% Right?those kind of environment that we're kind of projecting we're going into. So I studied what investors were doing that and right. And I looked at, hey, people were still buying houses. I bought my first house in 2000. And it was I paid I had an FHA loan 9.75% interest rate was my rate, people are bitching about 7% interest rate right now, I'm like, stop it, stop, like,you know, that's not my first investment. And I was a mortgage broker, and oh, seven was 7.75. Right. And I had a 740 credit score, and I was a mortgage broker, I gave myself the absolute best deal.And so we decided we're going to only buy properties that are in the affordable space, because in 1981, the investors that were making money were were were selling properties that were affordable, then we feel based on the data income and things like that, demographically, we feel that 250 Regardless of where interest rates go, we give a good product, good clean product turnkey, we're always going to have a product, we're always going to have a buyer for that. So it's about studying the market, right, Mike? Like really knowing your shit, like really just studying and understanding what it is that you mean, I can't, I can just go buy a house and throw on some paint and granite countertops, stainless steel appliances, refinish the floors and make a bunch of money. That's what that's what the novice is doing. That's how they lose money.So let's see here. Here's you guys, if you listen in to what he's saying, like real estate investors are a large part. I've been become investor friendly. First and foremost, like for all the realtors listening to this guy become investor friendly. Because that's where the transactions are gonna go. Like, would you rather work with an investor that does like 10 houses a year would you rather work with one individual buyer is going to pitch about the GFCI outlets, and their dad is going to come to the inspection and give you a heart attack. So which wild you really want to go with it? And with that you're going to have this is why I bring him on the show is because you're going to have these conversations. I got some questions for you, Martin, because there's a lot of agents and I want to get more into your strategy. But the question for you as would you like if you had like First off, I mean, investor friendly real estate agents, you really know what I'm talking about like that know their shit, like investor friendly people that are gonna go out there and source deals for you. People that did be like, Hey, yo, do you know like, the zoning in here is way under built. If you brought this to its highest and best use, you could probably do this with that. How many people are talking that way?Dude, I host the local real estate investors meet up in my market. And I talk about this exact same exact same thing you just bought up. There is a handful, maybe three in my market that I can that can have that kind of conversation with me. And not it's not the realtors fault. They're taught to stay out of trouble. In real estate agents school, they taught they're taught to be scared and this is they've taught that anything outside of a mortgage traditional 30 year mortgage or 15 year mortgages Oh, it's illegal. And they and this is what I tell Realtors when they come is learn how to provide value to a guy like me because I'm the gift that keeps on giving right? Like I'm the gift that you know I'm the guy that's gonna give you transaction after trends you want to partner with guys it doesn't have to be me but a guy like me right? Fortunately for me my wife is a realtor so I've trained her on how to think as an investoryou got you guys are probably like going to like Valentine's day talking about cash on cash return and cap ratesyeahunderstood how to speak the languageand how to provide value to like just exactly like a ton of money with with guys like us that are we're constantly buying right the you know we're not going to pitch about little GFCI outlet we're not gonna bitch about the roof and a bunch about this like we just wanted to do it makes sense we run the numbers it makes sense our students do and you sell it to us and you're going to step in and then you're going to sell it for us so it's a double whammy right that's that's Mark playing that's playing a small well most people don't think that eight investors have a bad name like really agents Oh get the investors waiting someone's getting ripped off that's not true like guys got I'm gonna rewind what happened in oh seven people are gonna need investors to bail them out. I mean, that's just what's gonna happen. Investors yes, they make money but so do you.Right? Are you are you a dick for fucking selling me a house at a 5% rate that you just put on the MLS and you just let the MLS sell? Let's be honest, right? So you have to open your eyes to this stuff you guys and that's my only goal to show today is to really get you thinking outside the box get you guys really looking at why not only do you want to become investor friendly in this upcoming market, but also work with different investors and honestly, like, Who here wants to sell real estate for the rest of their life? Nobody. Nobody can last the reason why 90% of the business hasn't been throughshift like this is because no one last in this business for more than 10 years because it can be a grueling job. And most of the people that start out and do very well become investors themselves, you would think that makes common sense. It's like sort of the natural progression of a real estate agent, learn the market, go in there, and then eventually become the investor become your own best client at the end of the day. So let's get into some of these strategies. Now just wanted to pick that up, because I want to point you guys in the right direction to head during this recession. Because just do it, trust me.Where I wouldn't had as just being a regular residential agent anymore, I just would stay away from a adept it's time. So let's get into this, you're gonna go into the buy and hold, which is attractive. A lot of investors like to make a quick buck. It's harder to find a buy and hold. Let's get into that. strategy. First. Buy and hold is different by the bind flip. Guys, I'm sure you guys understand that. But what do you look for in a buy and hold? Like, I just want to play real estate agent and you play investor? That's what you are. And I paid you What do I look for? What kind of properties are you to buy? What's the strategy in this? So when I'm looking for buy and hold, I'm looking for bigger plays. But if you know, I don't know who your audience is, let's just I just bought a triplex. Let's just Let's just Let's just look at that right, I just bought a triplex a couple blocks from here. So that's the most recent one I bought less than a month ago. And when I looked at that, I look at a couple things, right? It's a little you run the numbers differently, right? I'm looking at, I'm looking at Cap rates, I'm looking at income, I'm looking at value, add opportunity. So So those of you that don't know capitalization, what capitalization rate is capitalization rate is my rate of return on my on what that's the rate that properties are trading at,in a particular market, right. That's how you could calculate the value. So I look at a What's the rent? Was it current rent, and that particular asset? And then I look at what can I get this rent to? And what do I have to do to the place to get it to that rent? So for instance, if I have four let's just say make even even if even numbers if I'm getting $36,000 a year for let's call it $40,000, a year from that triplex currentlyperforming so it's underperforming by like 15 grand a year, right? 15 grand a year, so I can get it to 15 to 55,000 hours a year. How much money do I have to put into the property? To get it to give me that? And then what's my valuation once I increase it to that income? So it's a it's a little bit different? Beast, right? I'm running different animals, and I'm running different different numbers. And then can I exit on a refi?too, to burn it. And maybe the people know that you're people familiar with the buy, renovate,rent, refinance, and repeat. If I can borrow it, then what's my, what's my, what's my tenants? Andwhat can I refinance it out, and while they're still cashflow, so there's a lot of different moving parts. And I'm looking at, for instance, this particular one, Mike, we it was a three units or three unit. We have crappy tenants in there, places falling apart, it's way underperforming, I mean, the rents, I can get another $600 in rents, what do I have to put into it, though I have to put in there's a hole in the roof like roofs getting done tomorrow, there's a hole in the roof is just falling apart. I have no idea how people will live like that. But my value add my upside in this particular and agents pay attention if you're predominantly listeners or agents. My value add was that there is a there's a meter in the meter base electrical meter base, there's a fourth meter in the basement. It's a walkout basement. And that was grandfathered in and there was an apartment there at one time there's a kitchen and already a bathroom in there. It's full of junk right now. But that right there turns changes that whole property, I can go in there now. But a new meter, put it rewired, put new, redo the bathroom, redo the kitchen, turn it into a brand new place, right, and I go from buying that place, I'm gonna wind up putting about 60 grand in rehab into that property. Bought that place at 219. These let's call it 201 96. Let's just call it 200 200. I'm going to put 60 in and I'm going to have 260 The after we call it ARV after repair value the new valuation because I'm fourth appreciating it the new valuation of the property projected after I'm done it's $475,000. So what can I refi it out right what what can i What can I get with that right? How much equity do I have? I just created a ton of equity for myself. This particular and I have a cash flowing asset and the asset will be paid by the by the debt is paid by the residents. And I keep the assets and I still cashflow it's a win win win win situation. You got to know how to buy. I don't kind of give you the long, long view. But that's theAre the Fit kind of the 50,000 foot view of all the moving parts? When when I'm looking at buying multifamily now something that's small, I'm gonna look at it. That simple, right? Something bigger, we purchase a 57 unit earlier this year. And that one similar strategy Hey, what was the wrench wrench for 700 we pushed him all the way to $1,100 a month, we sealed the driveway, we dropped about 200,000 The property did a bunch of a bunch of things to add value to the place. And we forced appreciate it. The asset at that scale. Now we force depreciated by about $2 million in less than a year. That's a bigger scale. It's a little bit more sophisticated, but it's same same, same product Minister same process. And if agents just learned how to like if they just got educated, listen to guys like you and learn how to do things like this man, like, like, learn how to run these numbers and bring deals like this to guys like myself. Holy smokes man, like, sky's the limit for you. Your life will be so much easier. I do have a question for you, Mike, what do you rate your projections? What are you seeing?2023 is going to look like? I think it's going to change on where you're at geographically. I think the blue states are gonna get their ass kicked. Like they already are. I'm in San Diego. They're getting crushed.I think it's an affordability issue. So the high peak markets, the Phoenix, Las Vegas, all of California.The Midwest markets seem pretty safe for the time being. But yeah, it's because I don't everyone, the typical real estate agents, oh, supply demand, there's demand. And they're just reading these talking points from National Association of Realtors. Right. But in reality, no one's considering gas prices, no one's considered inflation. And no one's talking about the stuff that takes the average Joe out of the market, and more concerned about what's going to happen tomorrow for their kids. And that's the reality of it. The average nope, people don't have savings. You guys like people act like there's a bunch of people have savings. No, the vast majority of people out there have are living paycheck to paycheck. And when everything goes up two or $300 up a month, like I'm sorry, you no longer think about buying that house, you think about your future kids tomorrow. So I don't think it's an a supply and demand issue. I think it's all affordability. And I personally think that our government is trying to crash the real estate market. That is many evidence of that they're trying to why they're doing it, we won't go into conspiracy theories. But point being is that it's happening. Right. So now with that, I think that as the recession hits, and the more and more stuff they do to crush the market here, there's gonna be people that are in distressed, and if I'm focusing on anything gets motivated sellers, and that's why we built owner advocate.com. So if you guys wanna check that out, go and check that out. I'm going all after motivated sellers. But I believe everyone needs to be a problem solver. Because when I do know from the last crash, if you guys been listened to show I mentioned a couple times, but we are Big Short Sale 25 to 35, close short sales a month, I was buying a percent of those and flipping them. But I didn't care about the transaction, what I focused on was just helping people. We did that for about two years in a row, largest short sale team in the country, doing the exact same stuff that I believe is about to happen. It's not going to be as bad as it was in oh seven. I don't think they'll I think they'll Don't ever let those foreclosures go to public. I think they'll transact and behind closed doors to the funds, and all the other things so that the public perception doesn't crash like it did last time. But there's going to be a million opportunities for the mom and pops because the eye buyers are now exiting. So there's our big cash buyer competition. And where you're at a smart like focusing on the lower dollar, the affordability within your issue is probably where I would play too, because no one knows what's going to happen tomorrow. So if you're rehabbing, I wouldn't go for the luxury rehabs right now, I wouldn't even touch them. I don't even think about them. I would do exactly what you just said. You want to be right. And the affordability areas. It's not supply and demand affordability. That's your issue. And nobody wants to get caught with their pants down. Because I could tell you I know I tell you so many people who have like I said, you guys, we both were both talking here. We both were around and oh seven doing the same stuff. And you just have to be a little bit careful. Now on the flip side of that, get excited because I'm not trying to paint doom and gloom. I think you'll have more opportunities. I think it'd be tonic opportunities right here in San Diego because I think it's going to crash you here. More so than like Florida.The Texas is the Florida's all the inbound states are still inbound. We have clients all over the country, and they're not as effective as much. But the Midwest states I think are going to be safe. But the high end luxury is what I'm seeing struggle right now. The higher end of your markets.Yeah, I'll share this with you. I went to a conference and I'm not gonna mention the conference name. It was in February, in Colorado, because I don't want to I don't want to put them in bad light. But it was this very same day, Mike that that Ukraine got invaded by Russia. And so I just flew into Colorado.And the news hit that morning and I was like, Okay, this is great. I mean, the biggest commercial real estate investors conference in our, in our industry, right, one of the biggest. So we're gonna talk about this stuff, you know, gas is starting to soar rightly, all these things and we're gonna talk about and I was so disappointed man.To your point ofwhat you said earlier how people are getting affected I was so disappointed that you had some really smart people there were people from Marcus Miller champ really, really intelligent people. And they were saying that interest rates going up at that time probably interest rates had just started going up, interest rates going up, gas prices going up and electricity going up to the level that it is right now. 30 40% increase in some some places in electrical and electrical that it was not going to affect multifamily apartment buildings. And I was so disappointed dude, I was so disappointed. I was like, how could you insult my intelligence? How could you insult my intelligence I flew all the way out here from from Pennsylvania to Colorado and you insult my intelligence and say that this war is not going to have an impact that interest rates is not going to have an impact in that we're just going to keep riding this gravy train. It's an absolute insult you understand what I'm saying?when gas prices go up and your average working class person gas prices are going up again have you looked at the gas pump they're going up because OPEC cuts production? Oh the elections over of course they're gonna Yeah. Right. Exactly right. So so so when when that occurs, right gas prices goes up and now regular Mom and Pop working class America has to spend another two or $300 a month Do you not think is going to impact my read collections? Do you not think is going to an electrical now you got to spend another 20 another 20 30% Extra in to heat up your apartment? Do you not think that's going to have an impact like you are foolish? If you expect me to believe that and we as Americans as individuals we have to be able to look at this stuff we got to be listened to people and discern and make our own decisions as to what makes sense and what doesn't make sense. I wouldn't I would go out and say that especially as a commercial because the same thing happened oh seven I was one of them. Markets number one that's what I got caught with my pants down Marcus I forgot about always appreciate the market doesn't go down. It was just my my inexperience you know, in the market. Like what you said earlier? Yeah, if you stick it in the long run, you're always gonna win. But there will go in and out and out. Like it's like we've been sampling the crypto right now. It's getting its ass kicked.But you have to just be ready to just no one knows the answer. But when things are going good no one ever wants to talk about what the negativity of it because the same thing happened. Same thing in the residential side. I was like, oh, Martin's gonna go you should buy right now. And I'm always like, Dude, I wouldn't freakin buy right now, this guy just paid off my old neighborhood, there was a house listed for three mil and it sold it for $1 million over list price. $1 million over list price. Insane. Like it's crazy, like, and then you would think that the people buying those houses aren't like you would think they're intelligent, and they think about this stuff. But they're just most times that people are buying in that price point they have so much money, they don't really give a shit like an extra 500 $250,000 isn't going to do much. But you're right where it's gonna hit his middle America. And it's gonna hit that middle America right when the spot that you're playing. So you're gonna hit distressed assets, plus, you're gonna be able to liquidate them and exit out of them.You know, what was the most interesting thing last year, when when we were flipping last year, I had quote unquote, investors. First of all, most of us investors, we don't buy real investors. And if this is you, I'm gonna apologize for you up front if you're an investor. Real investor knows how to find off market deals, get off market deals. You've mentioned it multiple times.When I had the funniest thing to me was when I had I sold multiple properties last year 40 50,000 over asking price Mike to quote unquote, Airbnb investors. And I'm like, holy shit how I'll be buying this property. You're gonna be buying that back in about six months. Back in a couple years, right? Because I was like, I look at that I'm saying how are you making these know how you penciling these numbers? I caught what investor buys first of all, you're not an investor. If you're paying 40 $50,000 over asking on the retail marketing, you're competing with retail buyers. Like like likeyou love and you competing with retail buyers. You're not a real investor. Right because a real investor is not competing with retail buyers. We're not buying to live retail buyers have the luxury of overpaying and falling in love with properties. We don't fall in love with properties.It is we running the numbers. The numbers gotta make sense if the numbers make sense we do with you. Yeah. Sherry non-emotional either works or doesn't. Like, that's why I like it.It works or it doesn't. And that's a problem with a lot of real estate guys, a lot of real estate agents. We investors have a bad rep amongst the real estate agent community at times that all but at times, oh because they look we lowball Well, that's how we make our money understand that we have to buy at a certain price point in order to be profitable. If we pay what mom and pops pay when they buy like a regular tradition. We can't be profitable. We can't We can't make a profit. Yep, make sense? What? Any final words here like what? You know, where do you think we're gonna go? You think you're gonna do more holes here? You're gonna do more flips when you think the markets gonna head? Back to you? Yeah, well, we're, I think that the market is headed for a correction. But I got to tell you, Mike, I got it wrong. And 2020 I got it got it wrong, right. 2020 I was preparing I'm salivating when when COVID hit. I was like, Yeah, this is it like this is it? I did, we're gonna I got it wrong and went the other way. I'm looking at the data, or the fear mongering has already been done. As you know, it's already all over the media, that rental housing market and this housing market that? Well, I gotta tell you, man, I just looked at the numbers. I spent a couple of hours this week looking at the numbers in my market, quarter over quarter. And men were steady, like, we are still steady. We are still like, like, I'm like, okay, yeah, interest rates are going up. People still buying. I'm looking, I'm comparing quarter over quarter like what's happening, comparing it to last year. And it's like, it's steady. So my advice is if you're going to be playing and you're going to be investing is don't be listening just to the media and word even. Don't even don't even listen to me, right? Like, if I'm telling you something, go do your own due diligence and research it and do your own due diligence. Pay attention to what's happening in your market prepare. Like I was saying, I got it wrong in 2020 I thought that we were going to the market was gonna blow up and I was gonna buy a ton of shit. And it was gonna be, you know, an amazing time. It didn't it went the other way market just demand went up, prices went up. Remember that?I could be wrong man. I, I looked at I'm looking at the data. And wow, the the interest rates are going up. And in some markets prices prices are coming down for sure we are seeing prices, but a crash. I don't know. You know, what I what we're doing is we're staying couple things. We're staying disciplined with our numbers. We're buying, right? And we're planning for a worst case and we're getting ready for if that crash does come, where we're going to continue to buy, what we are doing is we are staying in the game. We're not going to stop playing. We're paying attention. We're watching the data. We're being disciplined, and we're not deviating and we're not making any crazy bets right now in this market, because we don't know where the market is going. Overall, we're staying disciplined, and we're studying the market. We're watching the data closely. And we're watching where things go. We're watching what the feds are doing. Like, if you're in this business, you need to be paying attention to what the feds are doing. You need to be paying attention to what they're doing. I do you believe that there will be opportunity in the multifamily space. Becauseyou're here. Here's my thought, right? There's guys that had that bought larger multifamily bridge, in the garden bridge loan, were 90% LTV, and their margins were thin. So because those guys that were betting that the market is never going to stop and rinse, we're never going to stop going down and all that shit, right? Those guys that had thin margins, and their value add was 50 or 75 or 100 bucks. And now they're in this position where the banks the capital markets are saying wait a minute, rates are going up, we don't want to now they can't cash flow, and they can't make those numbers pencil out at these ratios, though things are gonna go going to be on sale next year, just just because of interest rates. So that just makes logical sense for me, I yeah, man that that's an error of the get those people with those bridge loans that can't refi into long term, they're gonna be in trouble. If their margins were thin, and they were betting that it was going to rents were going to continue to go the way they're in trouble. Those guys are in trouble. They're going to have to fire yourself. So I'm gonna be looking for those and I'm going to be for those larger more times. But as for the single family, think about it, brother is not like when you and I were back in oh seven, right? Where it was those two year arms right? 9.75 gonna reset in two or three or four years. We don't have that. Now, we have an inventory issue because people are not selling they have those two 3% interest rates. They're looking at this or saying we can weather this where am I going with it? Seven 600% Right, where am I going? Right? So so it's just a weird time. It's very different. And I'm just we're just preparing my advices prepare, getting cash every position but be disciplinedBe disciplined with the numbers and pay attention to where the opportunities are, where the puck is going, right? where the opportunities are good in either way, like it's around how you buy, right? It's on how you sell or when you say it's on how you buy, you got to buy, right, and you're good no matter what it is.And you guys just got to be careful. But I mean, just by listening to the show, you guys, can you see how you could reposition your brand and niche down in these times when the residential market slows down a little bit, you niche down, you find a niche. And that's what you lead gen. And you do one thing really well, real estate investors never have a listing issue. And I don't understand why agents ever do. And it's because they know where to put their solution and who to put in front of us is why I'm saying become a problem solver, guys, people are gonna need it. And there's gonna be a lot of opportunity out there. The only thing I would saythe one number and I agree with everything, the one thing I'm worried about, what I would put is that anyone who bought from 2022, first quarter to 12 months prior, and I'm talking specifically about the FHA as the VA loans and the 100% of your financing, like all those people, if the market does shift, like in California, we've already shifted 5.3%. So the cost of sale is 8%. In 5.3%, if you only put down 2%. Those people are already underwater. Yeah, that is that's the that's the one that's the thing, I can't get my head around. Becauseonce people see that they're underwater like Phogat. Done SWAK. That's what happened. That was the snowball effect that took place last time and I can't get my head around that. So yeah, the affordability but people want to buy people are out there that they need to buy. But they're like worried about the affordability aspect of it. But there will be a lot of opportunity. Regardless of how you look at it. Go ahead where you say, there definitely will be opportunities. My the other side to that though, Mike is yes, there's already people under water agreed agreed with you, we've seen a 7% drop in value here. We peaked here in we peaked here in April and April of this year here in the Poconos. And we've seen a 7% drop April to now which is a significant amount of time, and that's a lot. That's a big significant drop. However, the the other side to that is you have those people right to have those fHh vas, they still have those two 3% interest rates.So while they're on paper, on their water, on paper, they're on the water, what's their payments? And remember, what do people buy? You know, and this why they buy payment, they buy payments, so Hey, am I going to walk away because on paper, it says I'm 50,000 on water. And if I move my payment, my expenses for my family is gonna go up. So it's again, it's a tricky time. Like I've thrown that shit around in my head. Yeah. Tricky time. When when people pencil the numbers out, okay, do I walk away? My payment is 1500 for this 350,000 Not alone? If I go someplace else, what can I get for 1500? Right? What kind of Prop work? Can I rent for 1500? Why would I get and people have to do that math people will do that math. Some people will smart people will do that math.Right. And it's like, and like I said earlier, if you buy real estate and wait over the long haul, if this is you and you're listening, remember what I said I bought mine in oh seven for 2000 for 275. And oh nine that was 100,000 it was worth 179 and 2022 Property two doors down from there exact same property a duplex sold for 385. So if you hang in there over time, over time,real estate is very forgiving over the long haul. If you can think the long term can weather the storm maybethe data has shown me that and my message to your listeners if you're listening and you're that homeowner is hang in there and think of the long haul, right because you're gonna just make it worse for your neighbor for the economy for everyone. So if you couldn't hang in there, hang in there. If you're distressed now and you have to sell you have to sell because you lost your job and you have no choice that's a different that's a totally different story different conversations and you know guys like Mike and myself will buy themfor short sale, right?Well, you hang in there very interesting dude great conversation. Why don't you go ahead and give our listeners your closing thoughts where can they find you? Where can they learn more about your business some of your trainings and whatnot. Yeah, so so you guys can find me on check out my podcast Latinos and real estate investing podcast on Instagram. As the lead strategists look me up the lead strategist. I have a ton of stuff or you can check out my YouTube as well. I have a lot of content on YouTube. Lead strategist where I put a lot of my rehabs and a lot of a lot of cool stuff on there live videos of evicting tenants and things like that I show I like to share with people the real the real stuff, a lot of a lot ofguys out here like to show the fluff. I like to show the real, real deal.Open upI have a video like that with the with the actual constable putting this lady out. And it's interesting because people on the insert in the Internet are like, Oh, you're such an asshole. You're such this. What people don't know is they don't know the full story right? They know the full story like, Hey, I gave this lady two months free rent, I let her like, this is it like, you know, like people don't know the full context and the internet is kind of brutal like that. So anyways, go check it out. I have a bunch of stuff like that out there where we put it out real life stories. It's not a pretty business. It's a profitable business but ultimates a problem solving business, right? Someone you don't make really good at solving problems, someone's problems. That's all real estate is, Folks, we appreciate you listening to other episode the real estate marketing podcast if you like what you heard today, once you go check out one of our products is called owner advocate agent.com. If you need to sharpen in your listing strategy and get more investor friendly, that's where you do that. And if you need seller leads, we have all kinds of a for you. So go ahead and look at that. Check that out and keep listening to our show. You can reach us at real estate marketing do.com referral suite.com or the owner advocate.com. Appreciate you and have a good week and I'll see you guys next week. Bye. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

On this week's episode of the Short Term Show, Avery picks Ryan Bakke's brain on all the ways to optimize your real estate taxes. They go over REP status, how to lower your tax bracket for retirement, self directed IRAs, HSA accounts and more! How to connect with Ryan: learnlikeacpa.com @LearnLikeACPA How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/ The Short Term Show is made possible in part by our sponsors. Relay is a no-fee, online banking and money management platform. Spend, save and plan more efficiently with unparalleled clarity into operating expenses, cash flow and accounts payable. Visit https://relayfi.com/theshorttermshop to get started.

On this week's episode of the Short Term Show, Avery does a deep dive on franchises with Kim Daly. Kim gives some helpful tips on how to get started, how to choose the right franchise for you, how to keep your mindset right and more. Kim and Avery discuss buying new vs established franchises, the major pitfalls to franchise investing and Kim also breaks down the hefty investment costs. For the past 20 years Kim Daly has been helping entrepreneurs, investors, and stuck 9-5 professionals take control of their lives and step out of the corporate cycle by investing intelligently in the franchise businesses and become "franchisepreneurs." She is an international best-selling co-author of Franchising Freedom and the founder and host of the Kim Daly TV YouTube channel. Before becoming a franchise consultant Kim was an entrepreneur and highly sought after consultant in the health and fitness industry working with brands such as Denise Austin, Dr.Denis Waitley, Gold’s Gym and eDiets.com. She is the creator of “The Daly Plan” – a millionaire mindset coaching program that enabled her to build the largest franchise consulting business in the history of franchise consulting in 2012. She aspires to be the most influential and motivational voice in the franchise industry. Kim is a mom of two teenage boys. She is passionate about fitness and nutrition. She lives on the beach in Southern New Hampshire where she loves to ski in the winter and workout year round. How to connect with Kim: kimdaly.tv How to connect with Avery: The Short Term Shop - https://theshorttermshop.com/ Follow Avery Carl on Instagram - @theshorttermshop For more information on how to get into short term rentals, read Avery’s Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties - https://amzn.to/3Adg6PA Need lending for your Short Term Rental? Get Pre-Approved on a loan with up to 89.99% of LTV with The Mortgage Shop - https://mortgage.shop/ The Short Term Show is made possible in part by our sponsors. Relay is a no-fee, online banking and money management platform. Spend, save and plan more efficiently with unparalleled clarity into operating expenses, cash flow and accounts payable. Visit https://relayfi.com/theshorttermshop to get started.