Podcasts about ltv

Today we are talking to a primary care doc who has become a multimillionaire and is now essentially financially independent. Their financial success has allowed her career military spouse to retire. She said she loves her career and despite their financial situation she has no desire to quit working. They live in a high cost of living area and are a great example that if you do the right, boring, consistent thing over time - you will reach your financial goals. After the interview we are talking about financial independence for Finance 101. Goodman Capital is a premier real estate credit investment firm specializing in senior-secured, low loan-to-value lending on Class A properties in prime markets across the greater New York metro area. Founded on a family legacy dating back to 1987, Goodman has closed more than $850 million+ across 95+ loans with a track record of zero principal loss. Their flagship private mortgage REIT, Liquid Credit Strategy Fund I, delivered a steady 9% net dividend yield since inception at a very conservative sub-50% LTV. Invest in tax-efficient, high-yield, risk-adjusted debt investment strategies with Goodman Capital at https://www.whitecoatinvestor.com/goodman The White Coat Investor has been helping doctors, dentists, and other high-income professionals with their money since 2011. Our free personal finance resource covers an array of topics including how to use your retirement accounts, getting a doctor mortgage loan, how to manage your student loans, buying physician disability and malpractice insurance, asset allocation & asset location, how to invest in real estate, and so much more. We will help you learn how to manage your finances like a pro so you can stop worrying about money and start living your best life. If you're a high-income professional and ready to get a "fair shake" on Wall Street, The White Coat Investor is for you! Have you achieved a Milestone? You can be on the Milestones to Millionaire Podcast too! Apply here: https://whitecoatinvestor.com/milestones  Find 1000's of written articles on the blog: https://www.whitecoatinvestor.com  Our YouTube channel if you prefer watching videos to learn: https://www.whitecoatinvestor.com/youtube  Student Loan Advice for all your student loan needs: https://studentloanadvice.com  Join the community on Facebook: https://www.facebook.com/thewhitecoatinvestor  Join the community on Twitter: https://twitter.com/WCInvestor  Join the community on Instagram: https://www.instagram.com/thewhitecoatinvestor  Join the community on Reddit: https://www.reddit.com/r/whitecoatinvestor  Learn faster with our Online Courses: https://whitecoatinvestor.teachable.com  Sign up for our Newsletter here: https://www.whitecoatinvestor.com/free-monthly-newsletter  00:00 MtoM Podcast #247 02:18 Primary Care Doc Becomes Multimillionaire and Retires Her Husband 11:56 Advice For Others 18:17 Financial Independence

Oisin O'Connor is the CEO and co-founder of Recharge, the leading subscription management platform powering 75% of all Shopify subscriptions. Under his leadership, Recharge has become a critical infrastructure partner for over 30,000 brands, reaching 100 million subscribers and $100 million ARR.In this episode of DTC Pod, Oisin pulls back the curtain on what it really takes to win with subscriptions in today's DTC landscape. He shares insider strategies for subscriber growth, optimizing retention, and leveraging Recharge's newest AI-powered tools to minimize churn. Oisin also shares specific benchmarks every brand should measure, real-world examples of subscription funnels that convert, and actionable experiments operators can run to unlock long-term profitability and scale.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Evolution of subscriptions in physical product e-commerce2. How to spot and create product-market fit 3. Differentiators that set Recharge apart from early competitors4. The compounding power of subscriptions for long-term growth5. Unit economics, LTV vs CAC, and why retention is king6. What best-in-class subscription brands do differently7. Optimizing conversion funnels for subscriber growth8. Subscription benchmarks: churn rates, retention, and second order metrics9. Reducing churn with data, cancellation flows, loyalty, and rewards10. Automations and integrating Recharge with supply chain and 3PL operations11. Leveraging AI Concierge for customer retention and support12. Evolving customer experience and the need for seamless subscription management13. How Recharge guides merchants with data, support, and innovation14. Experiments and mistakes founders make launching subscription brandsTimestamps00:00 Oisin's background, founding story, and early agency experiments04:06 The rise of Shopify and the breakthrough with Recharge05:19 The subscription model: initial skepticism and quirky early adopters06:47 Technical challenges in enabling subscriptions on Shopify09:00 First major subscription brand success story10:15 Compounding growth through subscriptions11:36 Legacy brands and decades-long customer retention13:06 Building DTC businesses with sustainable unit economics14:37 Lessons from TV advertising history and the narrowing of scalable models16:29 Key traits of successful subscription businesses17:09 Product, recurring need, and conversion strategy18:27 Understanding subscriber value and optimizing acquisition19:26 Retention: keeping customers post-acquisition  19:52 High-performing brands and funnel design20:05 Subscription by default, offers, upsells, and cross-sells21:39 Conversion tactics from PDP to post-checkout22:38 Benchmarks for healthy churn and retention23:06 How top brands reduce churn and track performance24:58 Recharge tools: analytics, cancellation flows, Klaviyo integration26:41 Rewards and automations to boost retention27:33 Automate flows for backend fulfillment and logistics28:20 Launching AI SMS concierge for subscriber experience29:40 Reducing customer service friction and delighting shoppers32:15 Customer experience as a core differentiator34:04 The competitive subscription landscape: Recharge's position35:41 Product innovation, support, and actionable guidance37:16 Data-driven product innovation and merchant success38:04 The future of subscription, retention, and platform innovation40:38 Biggest mistakes founders make with subscriptions41:58 Experiments founders should run with Recharge42:58 Where to connect with Oisin for advice and mentorshipShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokOisin O'Connor - Co-Founder and CEO of RechargeBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

On the podcast, I talk with Michael about the blessing and curse of having a brand, why post-purchase is the perfect upsell moment, and why partnerships are hard to pull off but can be well worth the effort.Top Takeaways:

In questa nuova intervista Matteo Aliotta, CEO di LTV e Director del Growth Strategy Program del Polimi GSoM, condivide la sua visione sull'integrazione dell'intelligenza artificiale nei team aziendali.Scopriamo come i team moderni stanno adottando l'AI, analizzando il gap generazionale tra giovani professionisti AI-native e colleghi più senior, e come questa tecnologia sta trasformando ruoli operativi e posizioni junior.Matteo rivela strategie concrete per implementare l'AI in azienda, dall'uso quotidiano di ChatGPT e Claude fino agli AI agents, passando per casi d'uso pratici che vanno dal business alla vita personale.Un'analisi approfondita su come bilanciare automazione e capacità umane, mantenendo il superpotere dell'astrazione e del pensiero critico attraverso la lettura e la formazione continua.Perfetto per founder, manager, professionisti e chiunque voglia comprendere come l'intelligenza artificiale sta ridefinendo il futuro del lavoro e dei team aziendali.Buon ascolto

Stop using outdated financing. The CMHC MLI Select program is a government-backed lever for serious investors. I'm Ken Dunn—I built a $300M portfolio with $0 of my own money. This program offers up to 95% financing and a 50-year amortization. I break down the 3-point system to qualify and show how you can control a $10M asset with only $500K. This is not a theory; it's a blueprint for empire-building.

It's been another big year in AI. The AI race has accelerated to breakneck speed, with frontier labs pouring hundreds of billions into increasingly powerful models—each one smarter, faster, and more unpredictable than the last. We're starting to see disruptions in the workforce as human labor is replaced by agents. Millions of people, including vulnerable teenagers, are forming deep emotional bonds with chatbots—with tragic consequences. Meanwhile, tech leaders continue promising a utopian future, even as the race dynamics they've created make that outcome nearly impossible.It's enough to make anyone's head spin. In this year's Ask Us Anything, we try to make sense of it all.You sent us incredible questions, and we dove deep: Why do tech companies keep racing forward despite the harm? What are the real incentives driving AI development beyond just profit? How do we know AGI isn't already here, just hiding its capabilities? What does a good future with AI actually look like—and what steps do we take today to get there? Tristan and Aza explore these questions and more on this week's episode.Your Undivided Attention is produced by the Center for Humane Technology. Follow us on X: @HumaneTech_. You can find a full transcript, key takeaways, and much more on our Substack.RECOMMENDED MEDIAThe system card for Claude 4.5Our statement in support of the AI LEAD ActThe AI DilemmaTristan's TED talk on the narrow path to a good AI futureRECOMMENDED YUA EPISODESThe Man Who Predicted the Downfall of ThinkingHow OpenAI's ChatGPT Guided a Teen to His DeathMustafa Suleyman Says We Need to Contain AI. How Do We Do It?War is a Laboratory for AI with Paul ScharreNo One is Immune to AI Harms with Dr. Joy Buolamwini“Rogue AI” Used to be a Science Fiction Trope. Not Anymore.Correction: When this episode was recorded, Meta had just released the Vibes app the previous week. Now it's been out for about a month.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Acquisition gets all the attention. Retention pays the bills.In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.We dive into:

Neste vídeo, descobrimos a estratégia de crescimento acelerado que levou a Denavita a faturar R$ 1 milhão em apenas sete meses. O segredo por trás de todos os acertos foi a conexão com as pessoas corretas – experts em performance , influência e Mercado Livre. Entenda a importância de ter um bom trabalho de pós-venda e CRM para aumentar a recorrência e o LTV , pois um cliente que compra três vezes tem 70% de chance de se tornar fiel. Saiba também que a oferta (kits, frete grátis, descontos) é o que mais influencia a decisão de compra , podendo aumentar a conversão de duas a quatro vezes mais. 00:11 - Resultados da DENAVITA nos 7 primeiros meses.00:59 - Fatores que impulsionaram o crescimento rápido.02:08 - A raiz do sucesso: conectar-se com as pessoas corretas.03:56 - Recuperação de Carrinho e dados de abandono (até 80%).06:05 - O poder da Oferta e como ela multiplica a conversão.08:35 - CRM e Pós-Venda: aumento de LTV e recorrência.10:27 - Oportunidades no Marketplace (15-20% do faturamento).11:17 - Marketing de Influência e potencial de dobrar o faturamento.13:02 - 40% do faturamento da DNA Vita vem de Marketing de Influência.13:31 - Modelagem: a chave para buscar resultados similares.

A real estate expert breaks down the confusing language of real estate so you can finally understand what lenders, agents, and lawyers are talking about. From pre-qualification to escrow, this episode is your cheat sheet to translating homebuying jargon into plain English.If you've ever felt like everyone in the homebuying process was speaking another language, this episode will be your turning point.David Sidoni, host of How to Buy a Home, demystifies the industry's most misunderstood terms — helping first-time buyers move from “What does that even mean?” to “Got it. Let's do this.”Listeners learn the real difference between being pre-qualified and pre-approved, what “escrow” actually means (and how it can mean ten different things depending on where you live), and why understanding your loan type matters more than you think.David also explains how the words “accepted offer” don't always mean you've sealed the deal — and how regional differences in terms like “under contract” or “option period” can trip you up if you don't know what to expect.By the end, you'll understand all the acronyms (DTI, FHA, VA, LTV, CMA, and more) that once made your head spin, and you'll feel confident speaking the language of homeownership.This episode isn't just about memorizing terms — it's about empowerment. Understanding the vocabulary means understanding the process, and that's how you stop feeling like an outsider and start acting like a confident future homeowner.“There's a colossal difference between being pre-qualified and pre-approved — and knowing that difference can make or break your homebuying plan.”HIGHLIGHTSThe difference between pre-qualified and pre-approved — why it's more than just paperwork.What escrow actually means (and why real estate pros use it like the word “aloha”).Loan lingo decoded: conventional, jumbo, fixed, variable, VA, FHA, and USDA.The truth about “accepted offers” — why it doesn't always mean you've got the house.Regional term differences that confuse first-time buyers — “under contract” vs. “in escrow.”Common acronyms explained: DTI, LTV, FHA, VA, CMA, ARM, and more.Why understanding this language gives you real control over your homebuying journey.Referenced EpisodesEpisode 94: Starts the Terms & Definitions SeriesConnect with me to find a trusted realtor in your area or to answer your burning questions!Subscribe to our YouTube Channel @HowToBuyaHomeInstagram @HowtoBuyAHomePodcastTik Tok @HowToBuyAHomeVisit our Resource Center to "Ask David" AND get your FREE Home Buying Starter Kit!David Sidoni, the "How to Buy a Home Guy," is a seasoned real estate professional and consumer advocate with two decades of experience helping first-time homebuyers navigate the real estate market. His podcast, "How to Buy a Home," is a trusted resource for anyone looking to buy their first home. It offers expert advice, actionable tips, and inspiring stories from real first-time homebuyers. With a focus on making the home-buying process accessible and understandable, David breaks down complex topics into easy-to-follow steps, covering everything from budgeting and financing to finding the right home and making an offer. Subscribe for regular market updates, and leave a review to help us reach more people. Ready for an honest, informed home-buying experience? Viva la Unicorn Revolution - join us!

In this episode, hosts Chris Boyer and Reed Smith explore why traditional healthcare marketing is falling behind, and how focusing on relationships instead of reach may be the only sustainable path forward. They unpack the data showing the industry's growing gap between visibility and value: Only 28% of healthcare marketers have a documented content strategy. 65% of patients search online before contacting a provider, yet most health system sites still frustrate or confuse. Retention costs up to 25x less than acquisition, but most budgets are still chasing awareness. Chris and Reed discuss how loyalty and lifetime value (LTV) are reshaping the marketing playbook - arguing that connection, not conversion, is the next competitive advantage. They explore what happens when hospitals treat patients as long-term partners instead of one-time encounters, and how CRM, automation, and authentic storytelling can turn engagement into measurable growth. Key themes of this episode include: Why healthcare must shift from transactional outreach to relational engagement How trust and personalization directly influence lifetime value Practical steps to audit patient touchpoints and measure engagement beyond claims data Why the future of marketing belongs to teams who build community, not campaigns Mentions from the Show: Calculating the Lifetime Value of Review-Generated Patients: The Complete ROI Framework for Healthcare Providers Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Stop logging numbers without insights, says Ruggable's Insights Manager, Kajal Patel, on the latest episode of the Shiny New Object Podcast. Tune in to hear: how to use customer segmentation that delivers results why predictive LTV should be your no 1 prioritisation tool Kajal's best investment to increase her productivity why numbers are useless without a call to action. "Data is the neck of the company, because it helps the head move in the right direction." Learn how to use it wisely. 

Join host David Pisarek and fractional CFO Stephen Newland for a practical deep dive on turning clean data into confident fundraising decisions. Stephen, founder of Money Path, shares simple frameworks to calculate real ROI, value staff time, and use metrics like CAC and LTV to decide where to double down so your non-profit raises more while spending smarter.In this episode of the Non-Profit Digital Success Podcast, you will hear how finance and marketing can work together to track campaigns properly, build dashboards that matter, and avoid the common pitfalls that waste budget, including misused Google Ad Grants.Discover how to:Clean up your donor CRM and financial data so reports actually tell the truthAttribute results using separate landing pages, QR codes, and clear trackingInclude staff time in true campaign costs, then compare channel by channelUse CAC and LTV to scale what works and cut what does notSpot when you need expert help for ads and analytics, before money is wastedWhether you are a small shop wearing many hats or a growing team, this conversation gives you an actionable playbook to turn numbers into bigger donations and long-term donor value.Tune in to “How to turn Data into Donations with Stephen Newland” and start making data-driven decisions with confidence.

Open Enrollment Reactivation: How Clinics Turn Past Patients into Six-Figure Months (with Jeremy Dupont) In this episode, Doc Danny Matta sits down with Jeremy Dupont (founder of Patch) to break down the most reliable campaign in cash PT: Open Enrollment. They cover simple and advanced playbooks for reactivating past patients, the offers that convert (and why), how to mobilize your team, and what realistic results look like for a growing clinic. Quick Ask Help us move toward our mission of adding $1B in cash-based services to physical therapy—share this episode with a clinician friend or post it on your Instagram stories and tag Danny. He'll reshare it! Episode Summary Low-hanging fruit: Reactivation beats cold lead gen. Past patients already know, like, and trust you—bring them back with a clear, time-bound offer. Timing that works: Run Open Enrollment mid-September to early November to avoid competing with Black Friday and holiday noise. Proven offers: Classic 12 for 10 pack (two “free” visits or a clear $-savings) and a higher-commitment 24 for 20 pack (often on a 3-pay plan) to grow LTV and stabilize MRR. Clinical cadence: Frame packages for twice-monthly visits (habit & outcomes), not “stretch it for a year.” Families often share bigger packs. FSA nudge: “Use it or lose it.” Encourage spending FSA dollars before year-end; HSA rolls, FSA often doesn't. Manual > fancy: Individual reach-outs (text, call, in-person) outperform gimmicks. Emails nurture; humans convert. Team power: Involve providers in personalized follow-ups. Incentives like a Christmas week off can crush goals. Results you can expect: A clinic with an owner + two staff PTs commonly sells 20–30 packages when they execute well. Lessons & Takeaways Offer clarity wins: Know exactly what you're selling and how you'll message savings and value. Context is king: Choose channels and scope based on capacity. Don't flood a full schedule. Nurture all year: A warm list responds; a cold list ignores asks. Give value before you ask. Plan the calendar: Open Enrollment → Black Friday → Holidays → New Year. Map campaigns, staffing, and hiring to demand. Mindset & Motivation It's an ecosystem: Reactivation is part of your hiring, space, continuity, and cashflow strategy—not a one-off promo. Follow-up is a skill: Segmented, human follow-up turns “maybe later” into revenue now. Give, give, ask: Consistent education builds reciprocity. Then earn the right to sell. What Works (Tactical) Simple path (solo or lean): Pick one clear offer (12 for 10), email your list, text/call past patients, and have providers invite current patients who are nearly out of visits. Advanced path (bigger teams): 5–6 email drip over 2–3 weeks, landing page specific to Open Enrollment (not your contact page), track opens/clicks and manually follow up with “warm” engagers. Personalization buckets: Current patients with 2–3 visits left, past patients who finished care recently, old leads who inquired but didn't buy—each gets tailored copy and a direct ask. Motivate the team: Group goals (e.g., hit X packages = Christmas week off). Time off > small cash bonuses. Avoid time wasters: Fancy video email “personalization” tools didn't move the needle. In-person and 1:1 messages did. Notable Quotes “Reactivation is the lowest hanging fruit—people who already trust you just need a clear reason to come back.” “If the last time you emailed your list was last Open Enrollment, don't expect fireworks.” “Less is more: pick the right window, keep the offer simple, and follow up like a pro.” Pro Tips for Owners Define the offer: Choose 12 for 10 or 24 for 20 (with 3-pay). Set the clinical cadence (2x/month). Own the landing page: Dedicated Open Enrollment page with a single CTA—don't dump traffic on a generic contact form. Mine your analytics: Build manual follow-up lists from people who opened multiple times or clicked the CTA. Right-size promotion: If you're at capacity, keep it tight (email + in-clinic). If you're feeding 6–7 PTs, amplify everywhere. Think families: Position bigger packs for active households who'll share visits across the year. Action Items Pick your Open Enrollment dates (target mid-Sept to early Nov) and one offer. Spin up a simple landing page with FAQs and a clear “Talk to Us” form. Segment lists: current (low visits left), past 3–6 mo, old leads. Draft 3 tailored scripts. Schedule a 5-email drip and build warm-engager follow-up tasks for your team. Set a team goal & reward (e.g., holiday week off) and daily scoreboard. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get clear on your numbers, choose your path to full-time, and build a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Patch (Strategy Calls & Implementation) Follow Jeremy on Instagram: @_jeremydupont (marketing deep dives & Open Enrollment tips) About the Host: Doc Danny Matta—physical therapist, entrepreneur, and founder of PT Biz and Athlete's Potential. He's helped over 1,000 clinicians start, grow, and scale successful cash-based practices across the U.S.

How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

In the world of artificial intelligence and software as a service, companies are no longer just competing on features. In this episode of the Grow Your B2B SaaS podcast, Joran Hofman sits down with BetterPic founder Ricardo Ghekiere to discuss The B2B SaaS Nightmare and how SaaS founders can grow without recurring revenue. Companies today are also competing on how they price their products and how they scale. This episode highlights how one company made millions without using monthly subscriptions. Instead, they leveraged one-time payments, smart marketing, and simple but powerful strategies. You'll learn how they managed costs, raised prices, and succeeded through alternative growth channels. This episode is a must-listen for anyone looking to build or grow an AI business without relying on monthly payments.Key Timecodes(00:00) – Cracking AI Pricing: LTV, AOV & Unlocking Paid Channels(00:58) – $4M Without Subscriptions? BetterPic's One-Time Revenue Model(01:44) – “Wait, No MRR?” Reactions to Explosive Non-Recurring Growth(02:18) – Revenue is Revenue: The SaaS Case for One-Off Cash Flow(02:46) – Inside BetterPic: AI Headshots, B2B vs B2C, and Single-Purchase Strategy(03:28) – Subscription Apps vs Specialized AI Headshots: Who Wins?(03:51) – Why Headshots Don't Need Recurring Revenue + 45-Day Sprint Strategy(05:14) – Starting From Zero: The E-Commerce Mindset in SaaS(06:07) – From 70% COGS to 90% Margins: The AI-Native Advantage(06:44) – Building a Cost Moat: Raising Prices & Outspending Competitors(07:47) – Cutting GPU/API Costs: Internal AI Infra & Multi-Provider Routing(08:21) – The Recurring Revenue Goldmine in AI Infrastructure Optimization(08:36) – AI-Native vs AI Features: Pricing Pains of OpenAI APIs(09:36) – Why Buyers Choose AI-Native: QuickBooks vs Xero Example(11:02) – Open Source vs Closed LLMs: Pricing, Quality & Competitive Moats(11:52) – The Risk of No MRR: Surviving the Consumer AI Tsunami(13:18) – Pivot to Better Studio: Turning AI Headshots Into Recurring B2B(13:54) – Dual Engines: Scaling One-Time Sales While Building Recurring Revenue(15:16) – Fundraising Without MRR: Convincing Investors to Bet on the Team(17:10) – Startup Valuation: Group-Level Investment Across Two Brands(17:42) – How Low AOV Shapes Channel Strategy(18:57) – SEO & LinkedIn Hacks(19:56) – The Affiliate Engine: (20:42) – Stripe Upfront vs Net-30 Payments(21:04) – Designing High-Converting Affiliate Programs With Real Incentives(21:39) – Where the Affiliate Traffic Comes From: YouTube, Reddit, Display Ads(22:30) – SEO Benefits of Affiliates: Backlinks, Listicles, and Rankings(23:34) – LLM-Generated Listicles: Dominating Google & AI Discovery(24:16) – How a $49 AOV Made Google Ads Profitable(25:34) – Scaling Paid Channels: CAC, LTV, and AOV in Sync(25:59) – Paid Channel Stacking: The Compounding Effect in Growth(26:25) – No MRR? Fast Sales Cycles & Upfront Payments Explained(28:17) – Speed to Value: AI Headshots Delivered in 30 Minutes(28:58) – Pricing Agility: Changing Prices Without Legacy Contracts(29:10) – Pushing to the Middle Tier: Packaging Strategy With Amplitude Data(30:15) – Rapid Pricing Iteration: 7-Day Tests & Volume-Based Experiments(31:32) – Fast Consumer Feedback vs Slow SaaS Trial Cycles(32:07) – GTM Strategy: Make Two Big Bets a Year & Know CAC Limits(33:04) – Pricing Drives Channel-Market Fit: SEO, Affiliates, YouTube(33:45) – $12K Self-Serve Deals: Going Upmarket With Confidence(34:25) – Automating Jobs-to-Be-Done: The AI-Native Future(36:50) – How to Get to $10K MRR: Focus on One Channel First(38:12) – Enterprise GTM Shift: Better Studio's Move to Events & Partnerships(39:14) – Scaling From $10K MRR to $10M ARR: Building Full-Funnel Teams(40:37) – Recap: One-Off SaaS, AI Margins, SEO/Affiliate Flywheels(42:54) – Reporting Rhythms: Monthly KPI Bingo & Health Metrics.

Is the traditional LTV formula giving you misleading results when you have multi-year SaaS contracts? In episode #321, Ben Murray unpacks a listener's question about how Lifetime Value (LTV) should be calculated when customers sign multi-year agreements. Using real-world finance and accounting logic, he breaks down how multi-year contracts can inflate your aggregate revenue retention (GRR) and distort LTV:CAC ratios — and how to fix it. You'll learn when to adjust your LTV calculation to use cohort retention, renewal rate, or aggregate GRR, depending on your business model and contract structure. The Retention Triangle! What You'll Learn: The correct LTV formula for SaaS Why multi-year contracts can artificially boost retention and lifetime value. When to use aggregate GRR, renewal rate, or cohort retention in your LTV calculation. How to interpret the “triangle of retention”: aggregate, renewal, and cohort retention. Why LTV is a point-in-time metric, not a cumulative one. How to explain your retention assumptions clearly during due diligence or a fundraising process. Why It Matters: For SaaS CFOs & Finance Teams: Using the wrong retention assumption can lead to overestimated LTV:CAC ratios, poor financial modeling, and investor skepticism. For Founders & Operators: Understanding how contract length impacts SaaS economics helps you make better pricing and renewal decisions. For Investors & Buyers: Accurate LTV and retention analysis provide confidence in the predictability of future revenue. For Accounting Leaders: Aligning your LTV calculation with your revenue recognition and retention tracking ensures accurate SaaS reporting. Resources Mentioned: No Fluff Series – The SaaS Academy: https://www.thesaasacademy.com/pl/2148384654 Quote from Ben: “Multi-year contracts can make your LTV look great — until investors realize it's inflated by locked-in customers. That's why understanding retention dynamics is critical.”

Credit union lending strategies take center stage as host Mark Ritter of Credit Union Conversations welcomes Erik Harwood from Sun East Federal Credit Union. Erik shares insights on navigating today's commercial lending landscape and adapting to the normalized liquidity management environment of 2025. The conversation explores innovative residential mortgage lending programs, including Sun East's pioneering 40-year fixed-rate mortgage programs for credit unions that address affordability challenges. Erik discusses loan portfolio growth tactics, pricing approaches in fluctuating interest rate environments, and the evolution of credit union lending strategies in competitive markets.What You Will Learn in This Episode: ✅ How credit union lending strategies adapt to normalized liquidity management conditions after pandemic-era extremes, including balancing inventory costs with loan portfolio growth targets and strategic borrowing decisions for sustainable lending operations.✅ Innovative residential mortgage lending solutions like 40-year fixed-rate mortgage programs for credit unions and community heroes programs that provide affordability programs for first responders, teachers, and medical professionals while maintaining sound underwriting standards.✅ Essential commercial lending approaches, including the three-door loan pricing strategies philosophy that empowers borrowers with choices while protecting yields, plus navigating business loan program caps.✅ Why treasury management services development is critical for credit unions to expand beyond real estate lending into business and asset-based lending, and how to evaluate FinTech partnerships and third-party originators through rigorous vendor management diligence.Subscribe to Credit Union Conversations for the latest credit union trends and insights on loan volume and business lending! Connect with MBFS to boost your credit union's growth today.TIMESTAMPS: 00:00 Intro: Meet Erik Harwood from Sun East Federal Credit Union03:30 The differences between community banks, large banks, and the local credit union, mainly focusing on commercial lending11:06 Erik explains liquidity management challenges and discusses loan portfolio growth 12:58 Discussion of loan pricing strategies using the "three door" philosophy, car loans and interest rates18:18 Erik details their residential mortgage lending programs, including the 40-year fixed-rate mortgage programs for credit unions 21:42 Discussion of business loan programs, treasury management services, business loan caps, and opportunities in real estate lendingKEY TAKEAWAYS:

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.It's Paula Thomas hosting today and I'm delighted to be chatting with Nyeleti Sue-Angel Nkuna, a customer loyalty strategist with a proven record helping blue-chip global brands forge deeper connections with their customers.Nyeleti is originally from South Africa and she's now based in Copenhagen.In today's episode, we are announcing Nyeleti as our latest HOST of LTL and LTV.Throughout our conversation, she shares her professional background and how she fell in love with loyalty, as well as some of the extraordinary guests she has coming up for us, particularly focused on Scandinavia.I hope you enjoy today's conversation with Nyeleti Sue-Angel Nkuna.Show notes:1) Nyeleti Sue-Angel Nkuna2) Book Recommendation: Mindset: The New Psychology of Success

[김근식 국민의힘 송파병 당협위원장]김현지 '불출석' 기류, 대통령과 본인이 결정1015 부동산 대책은 '수요억제 폭력' [박원석 前 의원]운영위 한 번은 나와야 상식, 지금 분위기는X1015 대책은 집값 억제보다 '진정용 마취제' [서용주 맥 정치사회연구소장]산림청장 인사 개입 의혹은 억지청년·신혼 실수요 보완필요, 여야 '갭투자' 털어야 [이기인 개혁신당 사무총장]LTV 40%, 서울 청년에겐 사다리 걷어찬 정책보유세 선거 전엔 못 꺼내…결국 지방선거 이후 카드 ■ 방송 : CBS 라디오 [김현정의 뉴스쇼] FM 98.1 (07:10~09:00)■ 진행 : 김현정 앵커■ 대담 : 김근식(국민의힘 송파병 당협위원장), 박원석(前 의원), 서용주(맥 정치사회연구소장), 이기인(개혁신당 사무총장)See omnystudio.com/listener for privacy information.

Sua marca própria não decola? Os fundadores do Brand Legacy, Carol Viudes e Dom Barros, revelam o método que os fez escalar 14 marcas para um faturamento de R$ 1 bilhão. Descubra os erros clássicos que te impedem de crescer e o passo a passo para escalar com velocidade e lucro.Capítulos do Episódio:00:00 - O Beabá Para Escalar uma Marca Própria 04:08 - A Jornada de Dom e Carol: Do Zero ao Faturamento Milionário 11:10 - Os Pilares de uma Marca Própria de Sucesso 15:23 - O Segredo da Escala: A Marca Como um Sistema Interligado 22:28 - Os Erros Clássicos que Impedem Sua Marca de Crescer 28:02 - A Fórmula da Catástrofe: Investir Sem Ter o Domínio do Setor 36:20 - O Ciclo de Vida de uma Marca e a Importância do Conhecimento 42:53 - O Futuro do E-commerce: Personalização, LTV e Marketplaces 49:33 - O Conselho Para Quem Quer Começar (e Para Quem Quer Escalar) 58:54 - Perguntas da Plateia: Propósito, Dinheiro e Empreender em Casal 1:08:33 - A Mensagem Final: O Caminho Para Construir um Legado

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.//Sunil Agrawal is the founder and CEO of VGL Group, a $400 million holding company that includes Shop LC, a $240 million/year brand. Reach out to Sunil at sunil@vglgroup.com if you want to work with him.//How do you scale a publicly traded, $400M holding company while keeping margins healthy and brand trust intact? Sunil Agrawal (CEO, VGL Group / Shop LC) breaks down the real playbook: a “deep discount” value strategy that doesn't nuke brand equity, a vertical advantage with 60% in-house manufacturing in India, and a TV-first engine transitioning to DTC with disciplined Meta and OTT investment. We get specific on pricing architecture (e.g., “everything under $10” days), how value perception feeds LTV, and when a premium assortment can coexist with promotion without eroding positioning.For operators, this episode is a masterclass in scale mechanics and leadership: setting a goal of $500k–$1M/month per brand on Meta (and how to learn enough to hire well), allocating ~$250k/month to OTT while TV still performs, and building an org that executes—RSUs for 250 leaders, formal training hours, succession planning, and a bureaucracy-free culture built on continual learning. If you're wrestling with profitable growth, discount anxiety, or the TV to DTC bridge, this is an hour that will sharpen your roadmap.//CHAPTER TITLES:00:01:47 - Breaking Down Shop LC00:05:45 - Setting The Right Expectations For A $400M Holding Company00:08:24 - Significance of a “TV First” Brand00:09:36 - Deep Discount Model00:17:05 - Marketing Strategy For All Shop LC Brands00:24:28 - Importance of Owning The Manufacturing & Sourcing00:25:57 - Sunil Pinpoints This Key To Success00:36:55 - Learning Opportunities & Work Conferences00:39:35 - Importance of Learning & Information00:42:16 - Goal Setting For Each Brand00:45:41 - Why DTC Didn't Work At First00:47:02 - Successful Team = Successful Business//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Both supporters and opponents of the Labor Theory of Value often assume that the LTV and Marx's theory of capitalist exploitation are a package deal. Others, like G.A. Cohen, have questioned that link. Ben Burgis takes a look at the debate, arguing that these two ideas are related...but not in the way a lot of people assume.Sign up for Ben's Capital classes at patreon.com/benburgisFollow Ben on Twitter: @BenBurgisFollow GTAA on Twitter: @Gtaa_ShowBecome a GTAA Patron and receive numerous benefits ranging from patron-exclusive postgames every Monday night to our undying love and gratitude for helping us keep this thing going:patreon.com/benburgisRead the weekly philosophy Substack:benburgis.substack.comVisit benburgis.com

불안 심리 차단·주택 시장 안정화 위한 대책서울 전체·경기 12개 토허제, 2년 실거주 의무토허제, 풍선효과 발생하지 않게 넓게 묶어LTV 생애 최초·소득 따라 실수요자 지원 有 ■ 방송 : CBS 라디오 FM 98.1 (07:10~09:00)■ 진행 : 김현정 앵커■ 대담 : 김규철 (국토교통부 주택토지실장)See omnystudio.com/listener for privacy information.

Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people engaged. She breaks down her three-stage marketing flywheel, and shows why marketers must dismantle the false divide between direct response and brand storytelling. The conversation moves from Acorns' spare-change investing to Down Under's community-driven yoga. She interrogates the role of podcasts as the new TV, the measurement gaps left by ATT, and how authenticity risks becoming uniform in an AI-saturated content world.Questions Shilpa answered in this episode:What drew Shilpa from Acorns to running a yoga business?How curiosity and human-centered marketing let her adapt across industriesWhat is the three-stage marketing flywheel, and how do you know when to move from one stage to the next?Why brand and performance are one continuum, not opposing forces?How LTV makes the case for brand investment with a CFOWhy podcasts function as the ‘new TV' for reach, trust, and ad effectiveness?How marketers should balance host-read storytelling with direct response calls to action?How AT&T's affected mobile marketing measurementWhy authenticity should mean varied storytelling, not uniform brand policingWhat advice Shilpa gives to early-stage wellness founders with no marketing budget?Timestamps:(0:00) – Intro; Shilpa's journey from Acorns to Down Under Yoga(2:00) – Growing up with yoga, curiosity, and career pivots across industries(3:50) – Acorns' mission and how it relates to yoga(8:00) – The three-stage marketing flywheel explained (fit, LTV, brand)(13:50) – Signs you're ready to move between stages (NPS, brand love, data)(15:15) – Making the CFO case for brand investments through LTV(17:00) – The orchestration problem: aligning funnel mechanics with brand reach(19:00) – Podcasts as the new TV: hours consumed, trust, and ad-to-content ratio(24:40) – ATT's impact: creativity up, measurement lagging(26:20) – Authenticity vs. uniformity: the danger of AI-generated generic content(29:30) – Advice to early-stage wellness founders: start with your most loyal clients(55:00) – Wrap-up: Down Under Yoga, on-demand classes, how to connectQuotes:(12:30) – “Stage one is finding who your product is loved by. Stage two is increasing their lifetime value. Stage three is broadcasting your brand story.”(15:30) – “LTV almost by definition is long-term. It allows you to justify investments in brand.”(19:10) – “Podcasts are the new TV. Americans average three hours a week, and the trust in the host feels one-to-one, not one-to-many.”(27:20) – “Authentic does not have to mean uniform. It's the opposite. It means telling varied, engaging stories rooted in what you stand for.”Mentioned in this episode:AcornsDown Under School of YogaShilpa's Linkedin

In this episode, we sit down with Bill and Josh from Baseball Lifestyle to unpack their incredible growth story, from a high school Instagram account to a projected $150 million business. They share the secrets behind their success, including the power of niching down in a passionate community and the relentless consistency of posting content for years to build an audience. We dive deep into their bootstrapped financing strategy, leveraging first-order profitability and revenue-based financing to scale inventory and marketing. Bill and Josh also discuss the critical operational challenges of hyper-growth, the importance of their unique founder partnership, and how their high-frequency product drop model fuels an impressive customer LTV. Discover how they successfully balanced their DTC roots with a massive wholesale expansion into retailers like Dick's Sporting Goods, turning their brand into a nine-figure behemoth.Chapters:00:03:50 - Introduction00:22:35 - Power of a Great Business Duo00:41:44 - North Star Metric for Your Business00:57:21 - Painful Reality of Hyper-Growth01:18:15 - How to Balance Wholesale and E-commercePowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I interview Dr. Sandeep Palakodeti (https://x.com/DrDeepMD).I was excited to welcome Dr. Sandeep Palakodeti, also known as Dr. Deep, to talk about his revolutionary company, Velocity Health.This concierge precision medicine clinic is addressing huge macro trends, particularly the demand for better healthspan and longevity. We unpack why someone would leave a top institution like the Mayo Clinic to start a business aimed at solving the "sick care" problem of American healthcare.Dr. Deep contrasts the standard transactional 7-minute primary care visit with Velocity Health's functional medicine approach, which focuses on root cause medicine and objective diagnostics like VO2 max, DEXA scan, and the coronary artery calcium scan. We also dive deep into the business model, exploring how Velocity Health scales as a 50 state virtual practice, utilizes the MSO PC model for regulation, and maintains an attractive CAC to LTV ratio through its recurring revenue plans.If you're an entrepreneur who believes preserving health is as crucial as preserving wealth, this episode is a must-watch.Questions This Episode Answers:1. Why did an institutional physician leave major hospitals like the Mayo Clinic to start a cash pay medical practice?2. How does a concierge precision medicine approach fundamentally differ from a traditional 7-minute primary care visit?3. What advanced diagnostics, like the VO2 max test, are the most critical KPIs for assessing longevity and health risk?4. From a regulatory and business perspective, how does the MSO PC model work for healthcare startups raising outside capital?5. How can a subscription-based healthcare service maintain an appealing CAC to LTV ratio using a longitudinal relationship model?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The State of Healthcare Today05:00 Emerging Trends in Concierge Medicine10:09 The Shift to Preventive Care14:46 Understanding Functional Medicine20:05 The Role of Technology in Healthcare24:55 The Business Model of Velocity Health30:04 Patient Experience and Engagement34:48 Future of Healthcare and Personalization

Amanda Patterson, CEO of Rocket Fuel Labs, joins Measure Success Podcast to share how startups and high-growth companies can achieve predictable growth. She explains her Four P's framework—precision, process, positioning, and performance—and why knowing your LTV to CAC ratio matters. We discuss how AI is reshaping marketing, why human connection is still the key differentiator, and how founders can break through growth plateaus.

Her gün dünyada ortalama 250 milyon mobil uygulama indiriliyor.Ama araştırmalara göre bu uygulamaların %75'i ilk 3 gün içinde hiç açılmıyor.Yani insanlar indiriyor… ama kullanmıyor.Bu da markalar için hem ciddi bir bütçe kaybı hem de yanlış stratejinin açık göstergesi.Bu bölümde mobil uygulama reklamlarının perde arkasına iniyoruz.Google Ads, Meta ve TikTok gibi platformlarda uygulama indirme kampanyaları nasıl çalışır, neden bazı uygulamalar viral olurken diğerleri sessizce silinir, gerçekten işe yarayan stratejiler neler — hepsini detaylarıyla konuşuyoruz.Uygulama Reklamlarının Görünmeyen GerçekleriBirçok işletme uygulamasını tanıtmak için “App Install” kampanyaları açıyor ama asıl hatayı tam burada yapıyor.Çünkü mobil reklamcılıkta başarı sadece “indirme sayısı” değil, kullanıcının uygulamayı açma, kayıt olma ve işlem yapma oranıyla ölçülür.Eğer kullanıcı sadece indirip uygulamayı hiç açmıyorsa, o kampanya görünürde başarılı ama gerçekte zarar ettiriyor.Ben bu bölümde size kampanyaların nasıl daha akıllı çalışacağını, SDK'nin neden en kritik parça olduğunu, uygulama içi event'leri nasıl kurmanız gerektiğini ve algoritmanın gerçekten “kaliteli kullanıcı”yı nasıl öğrendiğini anlatıyorum.Ayrıca “kayıt olma”, “sepete ekleme” veya “satın alma” gibi davranış bazlı hedeflerin, indirme odaklı kampanyalardan nasıl çok daha yüksek ROI getirdiğini örneklerle açıklıyorum.App Store ve Play Store Optimizasyonu (ASO)Mobil reklamcılıkta çoğu kişi sadece reklam tarafına odaklanıyor, ancak işin %40'ı aslında mağaza sayfasında kazanılıyor.Bir kullanıcı reklamdan etkilenip uygulama sayfasına geldiğinde ilk 3 saniye içinde ikna olmalı.İşte o an, uygulamanın ekran görüntüleri, açıklama metni ve yorumları devreye giriyor.Bu bölümde App Store optimizasyonunun indirme oranlarına etkisini, doğru görsel seçiminin ve açıklama metinlerinin nasıl fark yarattığını konuşuyoruz.Küçük bir ipucu: farklı ikon ve görselleri A/B test etmek bazen maliyeti %20'ye kadar düşürebiliyor.Kampanya Stratejileri ve Hedefleme İpuçlarıEn hızlı indirme kampanyasını kurmak için önce doğru kampanya tipini seçmek gerekiyor.Google Ads tarafında “App Campaigns” üç farklı hedefleme tipi sunar: Install Volume, In-App Actions ve Value Optimization.Hangisini, ne zaman ve nasıl kullanmanız gerektiğini adım adım anlatıyorum.Ayrıca Meta Ads ve TikTok tarafında performansı artıran video formatlarını, CTA (Call to Action) tetikleyicilerini ve kullanıcı davranışına göre farklı mesaj kurgularını paylaşıyorum.Gerçek Kullanıcı Kazanmanın FormülüSadece indirme değil, kullanıcıyı elde tutmak da bir strateji işidir.Retention rate, LTV ve ROI gibi metrikler artık her kampanyanın omurgası.Bir uygulamanın başarısı ilk 7 gün değil, 30. gün aktif kullanıcı oranıyla ölçülür.Bu yüzden bu bölümde sadece indirmeyi değil, sadakat yaratmayı da konuşuyoruz.Uygulama reklamlarında yapılan en büyük 5 hatayı, doğru hedefleme stratejilerini ve veriye dayalı büyüme yaklaşımlarını örneklerle aktarıyorum.Veri, Ölçümleme ve MMP AraçlarıKampanyalarınızı yönetirken veriyi doğru analiz etmek her şeydir.Bu yüzden Firebase, AppsFlyer, Adjust veya Singular gibi ölçümleme araçlarının ne işe yaradığını ve neden zorunlu olduklarını detaylandırıyorum.Bu araçlar sayesinde hangi reklam kanalının gerçekten satış getirdiğini, hangi platformun kullanıcıyı elde tuttuğunu net biçimde görebilirsiniz.Yani “ucuz indirme” değil, değerli kullanıcı odaklı büyüme mümkün hale geliyor.Sonuç: Gerçek Başarı Ne İndirmede Ne Bütçede, DavranıştaBu bölüm, mobil uygulama sahipleri, reklam yöneticileri ve performans pazarlamacılar için tam anlamıyla bir rehber niteliğinde.Reklam bütçenizi boşa harcamadan nasıl daha fazla indirme elde edeceğinizi, kullanıcı davranışlarını analiz ederek nasıl sadakat yaratabileceğinizi öğrenmek istiyorsanız bu bölümü mutlaka dinleyin.

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MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.//Dan Carnat is the Co-founder and CEO of Fiera Cosmetics, a mid 8-figure cosmetics brand founded in 2020.//What happens when a fast-growing DTC brand pushes price testing too far? Dan Carnat, CEO and co-founder of Fiera Cosmetics, breaks down the actual impact of pricing on conversion, acquisition, andmost importantly: reorder rates and LTV. We dig into why a $40 customer is fundamentally different from a $16 customer, how “cheap growth” distorted channel signals and buyer mix, and why Fiera reversed course by introducing a higher-priced, improved SKU while protecting existing demand.We also unpack a pragmatic attribution stack for operators who care about truth over dashboards: platform numbers as a directional input, MMM for hypothesis generation, and incrementality tests for validation, including how Meta campaigns created measurable halo on Amazon even when the product wasn't listed there. Dan details Fiera's “reality testing” process for new products (closing the loop between 5-star lovers and 1-star detractors), the operational cadence required to ship 20+ products in development without eroding trust, and supply-chain tradeoffs in a color-heavy category. If you're navigating margin pressure, price strategy, channel diversification (including performance-driven affiliates), or product-market fit at scale, this episode will give you concrete frameworks you can implement immediately.//CHAPTER TITLES:00:01:29 - What Went Wrong With Price Testing?00:08:12 - Making Mistakes Can Reveal Truth About Business00:10:02 - Unit Economics In Your Business00:11:20 - Introducing A New Product with High Price Point00:19:38 - Product Development Process 00:23:56 - Dan's Fitness Goals & Growth Hacks00:25:03 - Operations & Supply Chain For Fiera00:33:36 - Where Is The Value In A Cosmetics Business?00:35:58 - Rebranding00:39:02 - What Makes Dan Sleep At Night???00:41:52 - Highlight of Incrementally Testing00:44:08 - Complexity of Lead Attribution//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this episode, we sit down with veteran ad monetization consultant Kelly Kang to get her modern playbook for building a resilient and profitable ad strategy from the ground up.Kelly Kang has optimized ad strategies for some of the biggest names in mobile gaming, including Big Fish Games, Aristocrat, and Glu Mobile. She provides a masterclass on auditing your current setup, choosing the right tech stack, and understanding the metrics that truly matter for long-term growth.In this episode, you will learn:The #1 reason your revenue margins are shrinking (and it's not what you think).A 4-point framework to audit your ad stack, from mediation to placements.Why you should track Ad Engagement and Impression Depth over ARPDAU and CPM.The most common (and costly) mistakes studios make when launching and operating ads.Actionable "quick wins" that can immediately boost performance.How to structure and scale your ad monetization team based on revenue, not workload.Episode Chapters (Timestamps):(00:00:26) The Biggest Pain Point: Squeezed Margins & Hidden Fees(00:04:21) The Day-One Audit: A 4-Point Framework(00:07:37) Strategy: Header Bidding vs. Waterfall(00:14:25) The Metrics That Actually Matter (Beyond ARPDAU)(00:17:54) Ad Placement and Format Strategy(00:27:35) Launching a New Game: A Step-by-Step Plan(00:38:29) How to Structure and Scale Your Admon Team(00:49:03) Common Mistakes That Kill Revenue and LTV(00:55:49) Quick Wins to Boost Ad Revenue(01:04:08) The Future of Ad Monetization & AIFollow Us:For more expert insights, subscribe to the Gamemakers newsletter: https://www.gamemakers.com/Connect with our Guest:To learn more about Kelly Kang and her work, visit Game Plan Advisor: https://www.gameplanadvisor.com

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Chance encounters can create the most powerful connections. When the Quadfather met Sabeeh at the Abilities Expo in Schaumburg, their shared experience as ventilator users instantly created a bond that transcends the typical podcast conversation."We've got stories to tell," says the Quadfather early in their exchange—and indeed they do. Sabeeh, at 35, reveals her lifelong journey with a rare genetic condition called PAX7 gene, a form of congenital myopathy that has required ventilator support since she was just three years old. Meanwhile, the Quadfather shares his own path to ventilator use following a military car accident nearly a decade ago. Despite these different origins, they discover immediate common ground in using the same LTV ventilator model, both expressing the same fear about switching to newer technology.What makes this conversation remarkable isn't just their medical similarities but the glimpse into everyday life as ventilator users. From the practical challenges of attending a Taylor Swift concert (complete with portable generators for medical equipment) to finding joy through online shopping during difficult days, Sabeeh and the Quadfather demonstrate that disability is just one facet of their full, complex lives. Their casual mention of Sabeeh's memorable meeting with Taylor Swift reminds listeners that behind every medical device is a person with passions, interests, and remarkable experiences.The genuine warmth and instant connection between these two strangers-turned-friends serves as a powerful reminder of why representation matters. When Sabeeh says "your strength really gravitates towards me," it highlights how seeing ourselves reflected in others can validate our experiences and inspire resilience.Like, comment, and subscribe to help amplify disabled voices that deserve to be heard, and as both hosts remind us at the end—take a breath for those who can't do so independently.

Send us a textSeason ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You'll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen.Key Topics CoveredWhy season ticket holders still matter: bankable revenue, sky-high LTV, and culture/word-of-mouth impactSingle-game buyers as your largest conversion pipeline (and why flexibility-first offers win)Rethinking budget mix: stop spending 70–80% only on single-game ads; invest in mid/long-term plan growthBuilding the ticket plan ladder: single → multi-game → mini/flex → half → full seasonThe post-game “bounceback” play: targeted email/text offers that turn 1 game into 2–3Perk-led nurturing: exclusive experiences that sample season-ticket value (create FOMO)In-season, data-driven upsells: flag 3–4 game attendees as warm leads (don't wait till year-end)Using STH testimonials as “Yelp reviews” in ads, email, and on-site to add trust + urgencyMarketing x Sales alignment: shared intel, warm lead routing, timing, and messagingTimestamps00:00 Introduction & NSF Fall Summit preview (Oct 9, 2025)02:08 Why season ticket holders matter (stability, LTV, culture)06:23 Single-game buyers as a growth market (flexibility, data capture)10:41 Budget allocation pitfalls and fixes12:29 The Ticket Plan Ladder explained17:57 Walking fans up the ladder: bouncebacks, nurture, perks20:24 Marketing + Sales must operate as one22:42 Key takeaways & next stepsCall to ActionTune in: National Sports Forum Virtual Fall Summit on October 9, 2025—Jeremy joins the “Hot Takes in Marketing” panel (link in show notes).This week's play: Run a post-game bounceback to opening night/next promo buyers and test a 2-for-1 or “prime + value” two-game bundle.Upgrade engine: Add STH testimonials to your mini/flex upgrade emails and landing pages, then route multi-game attendees to sales as warm leads.Quote Pulls / Social Teasers“Season tickets are stability; single-game is your conversion pipeline.”“Fans crave choice and digital-first options—meet them there.”“Stop ending the sale at the first sale. The ladder starts after Game 1.”“Use your season ticket holders as your Yelp reviewers.”“Sales and marketing must work hand-in-hand—or the ladder collapses.”Keywordssports marketing, season tickets, single game tickets, fan engagement, marketing strategies, ticket sales, audience conversion, marketing budget, sports teams, sports businessNSF Event - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most brands feel the Meta ceiling: spend more, ROAS drops—cut spend, volume collapses. In this episode, we unpack why that happens and how to scale profitably by understanding your natural CAC, the Meta auction mechanics, and the non-linear trade-off between efficiency and volume. You'll learn how CPMs reflect marketplace equilibrium, why “two-to-one ROAS” shows up at scale, and what actually moves results: estimated action rate, post-click profit optimization, and business design that supports volume.We walk through a practical playbook: identify your current natural CAC; use higher-quality, message-market-fit creative to penetrate deeper at the same bid; optimize profit per click (upsells, offers, bundles, pricing tests); explore new audiences/angles; ship new products to unlock fresh demand; and engineer the P&L (opex, supply chain terms, staffing, capital) so you can win more auctions without burning margin. If you run a 7–9 figure brand and care about scaling with profitability, this is the meta-ads episode that pays for itself. What you'll take away:• How Meta's auction actually prices your customer and why CAC “settles.” • The marginal frontier concept and why scale/efficiency is non-linear.• The levers that raise volume without wrecking contribution margin: creative EAR, profit-per-click tests, LTV expansion, and capitalization strategy.//CHAPTER TITLES:00:01:44 - What Is Natural CAC?00:04:40 - High Volume Meta Ads00:05:41 - Your Brands Natural Customer00:08:10 - Breaking Down How Ad Auctions Work00:12:21 - Why Meta CPM's Have Gone Up00:17:35 - The Value of a Specific Search Term00:20:51 - The Importance of a Strong LTV00:25:06 - How To Win At Cost Thresholds?00:35:42 - Lowering Your OpEx00:37:58 - The Best Brands DO THIS//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the Business of Aesthetics podcast, host Adeesha leads an expert panel: Rebecca Landiault (Apex Aesthetic Consulting), Sean Duncan (CPA and Strategist), Naren Arulrajah (Aesthetic Marketing Strategist), and Amy Ingle (Aesthetic Consultant) to deliver a full-spectrum guide on Optimizing and Maximizing Revenue with Next-Gen, Long-Lasting Injectables. The discussion begins with Rebecca Landiault detailing the necessity of "lifetime treatment planning" and stacking modalities (injectables with energy devices) to secure superior clinical outcomes, while emphasizing the use of robust patient financing to overcome initial budget objections. Financial strategist Sean Duncan reveals powerful sales psychology by explaining The Decoy Effect a technique for framing treatment choices to make high-value plans more appealing. He also stresses the critical importance of collaborating with legal and financial experts to select the proper business entity for major tax savings and asset protection. Marketing expert Naren Arulrajah breaks down the most effective promotion strategies, focusing on creating authentic before-and-after content and positioning the provider as a subject matter expert on social media (Instagram and TikTok). He then instructs practices on how to set up dedicated tracking mechanisms to accurately measure marketing ROI, CPA, and LTV. Finally, Amy Ingle addresses the common operational pitfalls of launching new products, including managing expensive inventory, blocking appropriate time for comprehensive consultations in the EMR, and ensuring full team education. She concludes with strategies for value-based pricing and structuring patient loyalty programs, like the "cash and stash" concept, to drive long-term retention. This episode provides a complete, actionable roadmap spanning clinical, financial, operational, and marketing strategies to future-proof your aesthetics practice.

Dan Blaker was trapped in a sales job he despised while struggling to manage his mother's vacation rental with unreliable cleaners. Searching for an escape, he stumbled upon MaidThis, a cleaning franchise specializing in short-term rentals. With no entrepreneurial background, Dan took a huge risk, securing a personal loan with his mother's help to buy in and start his side hustle.The beginning was a grind of late-night training calls and weekend work. The real test came when he was unexpectedly fired from his sales job, losing his only safety net. This pivotal moment forced him to go all-in on his business, hitting the streets with scrappy marketing tactics to survive. That pressure paid off—today, Dan's generates over $250,000 a year, and he now trains other entrepreneurs entering the system.In this interview, Dan joins Ryan Atkinson to share his incredible journey from frustrated employee to successful business owner. Tune in to learn about how to start side hustle apart from your day jobl, how he secured funding, and the resilient mindset required to build a profitable business from the ground up.Takeaways:- "Messy, imperfect action" will always beat cautious, slow, and manageable growth. Don't wait for the perfect plan; just get started.- Losing your financial safety net can be a powerful catalyst, forcing you to commit fully and get resourceful with your business.- When starting with limited funds, invest your time instead of your money. Scrappy, in-person marketing like networking and visiting potential clients can be highly effective.- The emotional ups and downs of entrepreneurship are real. Learn to separate your feelings from the data-driven needs of the business to make logical decisions.- Focus on the lifetime value (LTV) of a customer. Offering flexibility or a discount upfront can secure a client worth thousands of dollars over the long term.- You don't need to reinvent the wheel. A franchise can provide the systems, playbook, and support network necessary to accelerate growth.- Starting a business often requires creative financing. Don't be afraid to take calculated risks, like securing a personal loan, if you believe in your model.- Resilience is a muscle built during the lowest points. Pushing through tough times equips you with the experience to know you can handle future challenges.- A franchise is not a passive investment. It requires just as much hard work, accountability, and late nights as starting a business from scratch.- Nobody knows exactly what they're doing when they start. The difference between a wannabe and an entrepreneur is the one who takes action despite the uncertainty.Tags: Side Hustle, Entrepreneurship, Business Growth, Cleaning Business, Small Business, Financial FreedomResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Dan: https://www.youtube.com/watch?v=JaXBeYDSDqI

Kathryn sits down with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc. to unpack how a smaller player competes with giants. The dive into ditching the idea of campaigns, leveraging deep telematics, and precision targeting.Guest Quotes: "Don't try to go head to head. If you know that you're in a saturated market and that everybody else is running Facebook ads, you're probably not gonna win, or you might win and it might be really cost prohibitive to win." - Jill "We're not going to win on brand spend. We're not trying to target every customer or show an impression to every person in the U.S. We're much more about precision and discipline in our experimentation approach." - AnnieEpisode Breakdown:[04:20] Alchemy UnveiledTelematics and predictive data: Root leverages information on driver safety from their app and from third parties, to predict LTV of customers and adjust their pricing models. [23:06] From Nuggets to Campaign GoldScaling back can glean insights: If you have to turn off channels or partnerships, view it as an opportunity to expose which partners truly drove impact.[31:14] Gold Rush!Don't play where you can't win: if you're a challenger, be strategic where and how you invest. You need to think differently. Links & ResourcesConnect with Kathryn: LinkedInConnect with Jill: LinkedInConnect with Annie: LinkedInLearn more about Root: joinroot.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chris Lopez is joined by co-hosts Jim Pfeifer and Paul Shannon for the September PassivePockets Pulse Check, our monthly roundup of what's moving passive real estate, the shifts we're making in our own portfolios, and what we expect next. We unpack the Fed's recent 25 bps cut (what actually changes for fixed vs. floating debt), why many LPs are rotating toward private credit, and the rules-of-thumb we're using right now for debt funds, multifamily, and development. Paul opens the hood on a heavy value-add 22-unit (50% vacant) targeting an ~11% yield-on-cost in an ~8 cap market, while Jim and Chris break down current debt yields, LTV guardrails, and how to think about liquidity. We also debut the Tool Tip of the Month and have a candid conversation about LP accountability, fraud vs. operator error vs. market risk, and how to use community to get smarter. Disclaimer The content of this podcast is for informational purposes only. All host and participant opinions are their own. Investment in any asset, real estate included, involves risk, so use your best judgment and consult with qualified advisors before investing. You should only risk capital you can afford to lose. Remember that past performance is not indicative of future results. This podcast may contain paid advertisements or other promotional materials for real estate investment advisers, investment funds, and investment opportunities, which should not be interpreted as a recommendation, endorsement, or testimonial by PassivePockets, LLC or any of its affiliates. Viewers must conduct their own due diligence and consider their own financial situations before engaging with any of the advertised offerings, products, or services. PassivePockets, LLC disclaims all liability for direct, indirect, consequential, or other damages arising out of reliance on information and advertisements presented in this podcast.

With less than 24 hours until a possible government shutdown, Senate Republicans will give Democrats a final chance to support their plan to keep the lights on at midnight. Are we facing a perfect buy the dip opportunity?Guest: Dr. Hunter Albright, CRO at SALT~This Episode is sponsored by SALT~Borrow on SALT Now! ➜https://bit.ly/pbnsalt00:00 Intro00:10 Brace for impact00:25 Uh-oh00:45 Market past performance01:10 Bloomberg: Dollar will suffer during shutdown02:30 SALT asset offering03:00 Popular client opportunities05:45 Bitcoin lagging gold: Is now the time for a loan?07:10 Market potential08:25 Understanding LTV11:50 Loan usage13:00 Business adoption vs retail adoption15:50 Bitcoin volatality18:00 Strategy concepts19:35 SALT Shield21:00 Liquidation protection22:00 Why take a loan on stablecoins?23:00 LTV recommendation24:40 Outro#Crypto #bitcoin #ethereum~Buy The Shutdown?

AI is moving fast and if you're not keeping up, you're falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC. ✅ You'll learn how to: - Use AI to improve onsite search and 4x search-driven revenue - Build AI-powered upsells and cross-sells like Amazon - Create a RAG database to reduce hallucinations in customer service - Find and segment your highest-LTV customers using smart AI signals - Leverage tools like Gemini, Gamma, Base44, Lovable, Fly.io, 11Labs, and NotebookLM - Turn AI into a creative team: from email to content to chatbot to product research Plus: - How Steve built a fully automated cigar rating app in 2 days - What Shopify store owners should stop ignoring right now - Why “no-code” tools may be holding you back - Pro prompt tips to get better output from ChatGPT and Claude - What AI creators need to watch out for (hint: lawsuits, ADA compliance, hallucinations)   This episode isn't about the theory of AI, it's a full breakdown of how to tactically implement AI systems today to make your brand smarter and more scalable.

What if your mortgage worked like a checking account? What if every dollar you earned immediately reduced your interest charges? What if you could access your home's equity without getting a second loan or refinancing? Harrison George, the nation's top All-in-One loan producer, reveals a mortgage product that flips conventional wisdom on its head.Traditional mortgages trap your equity and front-load interest payments so heavily that at 5.625%, you pay 100% of your loan amount in interest alone. The All-in-One loan integrates your checking account with your mortgage, automatically sweeping deposits to reduce your daily interest calculations while maintaining full access to those funds. This isn't velocity banking with multiple accounts and complex strategies - it's velocity banking simplified into one product.Hans learns the mechanics in real-time while Brian shares his personal experience using the loan to buy property, pay insurance premiums, and access equity for investments. From SOFR-based adjustable rates that outperform fixed mortgages to qualification requirements and practical applications, this episode breaks down how the All-in-One loan can accelerate wealth building for disciplined borrowers ready to rethink everything they know about home financing.Chapters: 00:30 - Intro03:30 - Core philosophy 06:35 - Velocity banking overview and All-in-One simplification 09:40 - All-in-One mechanics: 80% LTV line of credit with integrated banking 17:10 - Debit card strategy and credit card optimization 18:55 - Property eligibility: primary, secondary, and investment properties 24:55 - Who this isn't for: lifestyle inflation and cash flow negative borrowers 26:20 - Psychological shifts: gamifying debt payoff and spending discipline 28:30 - Payment structure: no fixed payments, interest-only charges 30:15 - Emergency flexibility and foreclosure protection advantages 32:05 - Mental shifts and debt payoff gamification 34:50 - SOFR-based interest rates: monthly adjustments and margin selection 40:25 - Traditional mortgage front-loading and total interest percentages 42:00 - Harrison's philosophy on 30-year mortgages as entry tools 44:35 - Brian's IBC integration: using equity for premium payments 46:05 - Practical applications: cars, college, rental properties 1:00:25 - All-in-One loan simulator walkthrough at allinoneloan.com 1:09:10 - Future case study possibilities and closing thoughtsKey Takeaways:All-in-One Loan Mechanics:Functions as checking account integrated with mortgage - every deposit immediately reduces interest charges80% loan-to-value maximum with no traditional monthly payments, only monthly interest chargesSOFR-based rates with 2.5% to 4% margin selection (currently 6.4% to 8.3% range)700+ credit score for primary/second homes, 720+ for investment propertiesMinimum 20-25% down payment depending on property type10-15% reserves of line of credit amount in liquid assetsPositive monthly cash flow of at least 15% of net incomeProvides control and flexibility unavailable in traditional mortgagesEnables strategic use of home equity for wealth-building activitiesGot Questions? Reach out to us at info@remnantfinance.com or book a call at https://remnantfinance.com/calendar!Visit https://remnantfinance.com for more informationHarrison George Contact: Email: harrison@cmgfi.com Phone: (925) 785-6828 All-in-One Loan Calculator: https://allinoneloan.comFOLLOW REMNANT FINANCE Youtube: @RemnantFinance (https://www.youtube.com/@RemnantFinance) Facebook: @remnantfinance (https://www.facebook.com/profile.id=61560694316588) Twitter: @remnantfinance (https://x.com/remnantfinance) TikTok: @RemnantFinanceDon't forget to hit LIKE and SUBSCRIBE

The Blue-Collar Twins sit down with Byron Gifford—the “godfather of door-to-door”—to unpack his ground-zero start in summer sales, the Evergreen chapters (launch, rapid expansion, strategic exits), and the operating cadence that lets his team add tens of thousands of accounts without melting down. It's a masterclass in self-financing hypergrowth, centralizing ops, and developing leaders who can actually carry the load. You'll hear: Hypergrowth reality: why fast scale feels like self-financing—and why people are harder than cash.Ground zero of D2D: Salesnet → Eclipse → starting a pest company from a marketing engine.Evergreen playbook: launch, densify, sell, reinvest—then rinse and repeat across markets.Centralized backbone: one call center, cookie-cutter ops, and tech/termite cross-sell that de-risk seasonality.Beyond the doors: building non-D2D channels (digital, referrals, tech upsells) until they rival summer volume.Leadership & longevity: morning “elevated state,” systems, and a health comeback that reset the throttle. Show links: From Gym Teachers to Service Leaders: The Julio Twins' Story | Last Bite Mosquito, Viking Pest https://youtu.be/DAYxtzhswxs From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps 00:00 – Cold open: cash for growth vs. developing the right people 00:48 – Intros: the Blue-Collar Twins welcome Byron “godfather of D2D” Gifford 01:42 – BYU mission → first summer selling → top rookie with Salesnet 03:18 – Salesnet bankruptcy, pivot to Eclipse, and launching a pest company from a sales org 06:00 – 2008 crash, reset, and the road back 08:58 – Evergreen launch: Seattle → Portland (sale) → Denver/Albuquerque; a parallel trash-marketing sidecar 14:00 – D2D economics: densification, rising CAC, and the 2–3 year LTV/retention bend 18:58 – “A-Team” cadence: department heads, cash-model precision, people as the limiter 22:00 – Morning routine: elevated state, gratitude, workouts, and living by the calendar 27:00 – Lyme disease detour → stem-cell recovery → throttle back on full 29:56 – Branch-owner model (50% local equity), lessons, and selective sales to strategic buyers 36:52 – Beyond D2D: digital, tech-sales, and termite cross-sell compounding into real scale 40:00 – Ogden, UT hub: central call center and cookie-cutter ops for multi-market control 43:26 – Panels, PestWorld, and a PCT Top-10 goal on the horizon 49:00 – Leadership philosophy: set expectations, kill drama, find solutions, keep moving