Podcasts about ltv

Today, I'm sharing my recent interview on the Shopify 1 Percent podcast with Jay Myers. We explored so many corners of eCommerce, subscription commerce, loyalty/ membership, referral and pricing strategy, and what so many brands are still missing as it relates to building real retention and LTV. **Of note, since recording this back in April, the FTC click-to-cancel ruling that we discuss, has been struck down by a federal appeals court. The ruling, issued in July, vacates the rule in its entirety. Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck chasing new clients while ignoring the goldmine in your past customer list? Does your agency feast on projects but starve for predictable revenue? Today's featured guest knows what it's like to hit a growth ceiling and being tired of the one-and-done client hamster wheel. He shares how he pivoted his agency after becoming a HubSpot partner, why he turned to project-based work after customer habits changed following the pandemic, and how he got out of the dreaded “no man's land”. Eric Baum is the CEO and founder of Bluleadz, a HubSpot Onboarding and Implementation Agency dedicated to transforming the way companies market, sell, and service their customers through the power of the HubSpot platform. He'll discuss his cash flow challenges, pricing mistakes that almost tanked the business, and how EOS helped him escape “no man's land.” If you're stuck in the fulfillment hamster wheel or scaling past $5M feels like pushing a boulder uphill... listen up. In this episode, we'll discuss: Reinventing his agency as a HubSpot partner. The real scaling struggle: cash flow. Why project-based doesn't mean profitless. Strategic partnerships are the future. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Accidental Founder, Intentional CEO Back in the Yellow Pages era, Eric was running two service-based franchises and needed a better way to market them. He brought marketing in-house for PPC, SEO, web dev, and that hire didn't just turn things around. It turned into a new business. Fast-forward a few months, and other franchise owners across the country started asking for help. Eric spun that in-house team into an agency, and had 50 clients out of the gate. As many owners before have admitted to, Eric started out charging way too low—$250 to $500/month. “I don't know how I didn't go broke right out of the gate,” he laughs. And if you've ever undercharged in the early days, you'll feel that one deep in your soul. Reinventing the Agency (and Himself) Around HubSpot The turning point came when Eric discovered HubSpot and pivoted Bluleadz to become a certified partner. That's when the “real” agency began, as he started to study the industry and figure out what he had to do to be profitable, take care of his team, and do it without necessarily doing all the sales work all the time. From there, Eric leaned into strategy, profitability, and systems. He stopped trying to be the everything guy and started building an agency that didn't need him in the trenches every day. Fifteen years later, his agency isn't just thriving. It's structured, profitable, and on track to hit 8 figures. Life in “No Man's Land” – The $1M to $5M Plateau After fifteen years in the industry and getting closer to the eight-figure mark, one of the things that most surprised Eric was getting stuck in the ugly middle: the zone between $1M and $5M where a lot of agency dreams go to die. Many call it “no man's land,” and if you've been there, you know the pain. “It was up, down, up, down,” he says. “I'd grow, then lose key employees. Revenue would spike, then tank. I kept asking, ‘What am I doing wrong?'” The answer: a lack of structure. So about nine years ago, Eric implemented EOS (Entrepreneurial Operating System). That gave his agency the foundation it needed—vision, accountability, and a cadence to scale. It didn't fix everything overnight, but it got the business out of reaction mode and into growth mode. The Real Scaling Struggle: Cash Flow Even with all that success, Eric's biggest constraint today isn't clients or talent. It's cash. In the agency world, sometimes you can grow so fast that you can actually outpace your ability to fund it. As Eric explains, “Receivables stack up. You can't hire, build, or invest without the cash reserves in place to hit the down terms.” For instance, just this year his agency was down 20% compared to last year because of all the uncertainty for businesses. Sound familiar? So far, Eric's solution has been airtight payment terms. They moved away from waiting on client deliverables and toward milestone-based billing. They typically charge: 50% upfront 25% after month one 25% at month two or fixed date Not based on deliverables. Based on time. Why? Because waiting on clients kills momentum (and your margin). “We used to wait months to get that final 50%. Now we're often 100% paid before a project is even done.” Moral of the story? Set clear terms and stop letting clients hold your agency hostage. Project-Based Doesn't Mean Profitless If You Structure It Right Five years ago, 85% of Bluleadz's revenue came from retainers. Then COVID hit. Buying behavior shifted fast. Clients wanted results without long-term commitments. So Eric pivoted hard into project work—today, 80–85% of their revenue comes from one-off HubSpot onboarding and implementation projects. That means 50–75 new customers per month, each on 30 to 90-day timelines. The lesson: project-based doesn't have to mean chaos - if you systemize delivery and payment. However, Eric does admit he and his team had been failing to recapture clients for a second or third project. “We were just focused on getting new clients through the door.” Instead of nurturing clients post-delivery, they handed off the project and moved on. Meanwhile, past clients drifted—only to come back a year or two later in total chaos saying, “We lost our HubSpot guy. Can you help?” The opportunity cost was massive. They are currently working on recapturing these relationships. By reselling past clients, his agency could double or triple revenue in a year. The Triple-Team Model: Sales, CSM, Implementation In their efforts to start creating more lifetime value for customers, Eric's agency introduced Customer Success Managers (CSMs)—not just to check in, but to hunt for value. CSMs dig into each client's needs post-project, surface upsell or cross-sell opportunities, and feed them back to the sales team. Now they're farming the base, increasing LTV, and stacking wins without chasing cold leads. This third new role adds a new layer to his team's structure, which he now breaks down as: Salespeople close net-new deals and join key milestone calls.           Implementation Specialists own delivery and are the client's main point of contact. CSMs sit above delivery, watching for success gaps, retention issues, and upsell opportunities. “Salespeople are hunters, not farmers. Trying to make them farm didn't work. So we changed the model.” This layered structure gives clients clarity, keeps teams focused, and ensures no growth opportunity slips through the cracks. Strategic Partnerships Are the Future Another key reason Bluleadz is scaling so quickly is partnerships. They're one of HubSpot's top onboarding partners, and at one point this partnership drove most of his agency's net new leads. More recently, however, as they start to expand their efforts to engage past clients, only 40% of their leads come from HubSpot, while 30% comes from existing customers, and another 30% from their inbound marketing efforts, other strategic partners, and referrals. This makes for a more balanced pipeline: “Inbound, outbound, and strategic partnerships”. Those are the three pillars in the Playbook. You've got ‘em dialed in. As for Eric, he's all in on strategic partnerships, which he considers to be the way of the future. The One Thing Eric Would Do Differently If he could go back and give his younger self advice on agency ownership, Eric would say “Let go faster.” He held on too long to sales, finance, client services… all of it. And every time he finally let go, the agency grew again. Today, Eric has zero departmental responsibilities. His job is vision, strategy, and leadership—and it's paying off. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Jessica Zwaan, COO at Whereby, joined us again on The Modern People Leader for a deep dive into Employee Lifetime Value (ELTV). We explored how HR leaders can adapt marketing-style metrics like LTV to CAC for talent, the different ways to calculate it, and how the process itself can reshape how People teams think about value, cost, and impact.---- Sponsor Links:

Small Bay Industrial (a.k.a. Flex Space) wasn't on your radar—and for good reason.But what if the most overlooked asset class in commercial real estate turned out to be one of the most profitable? In this episode, Cody Payne, SVP at Colliers, breaks down why Small Bay Flex Industrial is quietly exploding—and why more active and passive investors are taking notice. Cody shares how he transitioned from leasing to owning, how syndication plays a role in the space, and why this niche might outperform retail and office over the next decade. Whether you're looking to diversify your portfolio or find a less management-intensive asset, this is an episode you don't want to miss.Key TakeawaysWhy Flex Industrial Is Heating UpThe asset class has evolved: from basic metal garages to glass-fronted multi-use spaces.Demand is surging as small businesses, gyms, e-commerce, and retail users flood in.Triple-net leases and low tenant improvement costs make this a capital-efficient play.How to Add Real Value with Small Bay AssetsSimple cosmetic upgrades (like storefront glass) can attract higher-paying tenants.Reconfiguring larger units into smaller ones can boost PSF rent.Strategic side yards and outdoor storage add ancillary income.Investor Returns: What to ExpectTypical stabilized deals offer 8–10% cash-on-cash returns with low capex.Value-add plays or development deals can push IRRs significantly higher.Cap rates range from 6–8%, depending on market and quality.Management Made SimpleTriple-net leases reduce headaches—tenants handle their own maintenance.Very few after-hours calls; most businesses operate during daytime hours.Easy to find third-party managers who understand this asset class.Syndication in Small Bay: A New FrontierCody's early deals involved rolling his broker fee into equity—low-risk entry point.Syndication works well, especially for stabilized assets or light value-add.Investors like the stability, tenant diversity, and ease of management.Navigating the Market: Deal Flow and FinancingGood deal flow in most metros if your buy box is realistic (e.g., 7–8% cap).Financing is accessible: 25-year terms, 65% LTV, and ~6.25% interest.Banks used to avoid this asset class—now they're chasing it.Connect with CodyWebsiteBook: Flex Space DominationLinkedInConnect with MichaelFacebookInstagramYouTubeTikTokResourcesTheFreedomPodcast.com Access the #1 FREE Apartment Investing Course (Apartments 101)Schedule a Free Strategy Session with Michael's Team of Advisors

The Creative Deals We're Doing Now - #291 Hard money lending is changing — and savvy private lenders are pivoting. In this episode, Jason and Chris break down the creative real estate deals they're closing in today's market, from small-balance commercial loans to construction completion loans, bridge financing, and more.

On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their app2web experiments that boosted LTV by 17%, and how they are able to charge for content when countless Zumba classes are available for free on YouTube.Top Takeaways:

Getting your ROAS target wrong doesn't just throw off your ad performance… It can tank your entire business.In this episode, I break down why your ROAS is not just a metric—it's a reflection of your financial model, your LTV assumptions, and how honest you're being with yourself about your goals. I go deep into first-order profitability vs. LTV-based targeting, show you how to model your numbers step-by-step, and explain why your business model should dictate your strategy, not someone else's success story.This episode is for anyone who's tired of guessing, tired of copying strategies that don't fit, and ready to actually scale profitably, with confidence.Key Takeaways:00:00 Intro 01:06 Determining ROAS targets for e-commerce businesses03:19 First-order profitability method 05:22 LTV based targeting 10:16 Aligning ROAS targets with business goals 13:08 How to implement this winning strategy 15:58 Conclusion and outro Additional Resources:

In this episode of the Wealthy Way Podcast, Ryan Pineda sits down with Eddie Wilson, an entrepreneur who's exited 76 companies for $1.2 billion, pocketed 9 figures personally, and built a portfolio of over 4,000 rental units. Eddie breaks down how he scaled the Aspire Tour into a marketing machine that spends millions a month to acquire customers for his service-based businesses. He explains why education is just the front-end of a much bigger play, how he uses his Empire Operating System to run 27+ companies efficiently, and why CAC vs. LTV is the ultimate metric for scale and exit.Beyond business, Eddie opens up about what happened after the billion-dollar exit, losing his identity, chasing purpose, and finding fulfillment through his nonprofit work building orphanages and sustainable businesses. He and Ryan discuss faith, stewardship, and the pressure that comes with building at scale. From structuring partnerships and recapitalizing companies, to managing lawsuits and optimizing weekly cash flow, this conversation is a masterclass in how to scale with impact and intention.FULL VIDEO HERE: https://youtu.be/ngQS-PNamo4Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.

In this episode, we unpack how today's biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Apple's privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a “nice to have” but a competitive weapon.Who better to answer the questions than the founding team of Metica, Phil Mohr, Puli Liyanagama, and Justin Stolzenberg?These aren't your average startup bros. We're talking about the same crew that built Comify (acquired by King), then DataTiger (acquired by Apple), and now they're back with a third act: Metica, a machine learning-powered platform tackling LiveOps personalization, blended ROAS optimization, and bid floor automation.Check out the STATE OF CREATIVES: https://tinyurl.com/393d9rum03:27 The Evolution of Data Analytics in Gaming 11:00 Metica and Its Purpose15:24 The Growth Loop24:44 Personalization at Scale: The Future of Gaming 33:21 Practical Applications in Game Development 43:08 Timing and Strategy 44:53 Future Roadmap

This episode is a rapid-fire masterclass on essential commercial real estate terms—from NOI to CapEx—designed to help investors speak the language of CRE with total confidence. Time Stamps: 0:00 - Introduction 3:30 - Intro to Commercial Real Estate Terminology 3:45 - NOI 4:40 - Cap Rate 6:10 - IRR 7:20 - Cash on Cash Return 8:30 - Equity Multiple 9:05 - Gross Potential Rent 10:00 - Effective Gross Income 10:25 - DSCR 12:30 - Operating Expense Ratio 12:40 - Break-Even Occupancy 13:10 - Debt Yield 13:30 - Appraisal 14:00 - Replacement Cost 15:15 - Basis 15:32 - Underwriting 15:56 - Pro Forma 16:07 - Rent Roll 16:18 - LOI 16:24 - PSA 16:42 - LTV & Leverage 17:14 - Amortization 17:45 - Balloon Payments 18:08 - Bridge Loans 18:52 - Recourse vs Non-Recourse 19:15 - Lease Types (Triple Net, Gross, Modified Gross) 20:00 - Anchor & Shadow Anchor 20:50 - TI (Tenant Improvements) 21:40 - CAM 22:09 - Rent Escalations 22:15 - Option to Renew 22:30 - GP / LP / Syndication 23:10 - Preferred Return 24:00 - Promote, Hurdle, Waterfall 25:10 - 1031 Exchange 25:45 - REIT 26:30 - CapEx / OpEx 26:45 - Stabilized Property 27:18 - Disposition Visit thecriterionfund.com to stay up to date on our latest investments and so much more! CommercialRealEstate #CREInvesting #RealEstateTerms #NOI #CapRate #IRR #CashOnCashReturn #DSCR #REITs #1031Exchange #CRE101 #PassiveIncome #ValueAdd #TripleNetLease #RealEstateFinance

時刻は朝6時を回りました。 新しい一日のはじまりに、未来のビジネスの種を見つける「夜明けの戦略会議」。 パーソナリティのウィッテム、エリーです。全国の早起きの経営者の皆さん、本日もよろしくお願いいたします。さて、今日のテーマですが、社長、御社の製品は「売って終わり」になってしまってはいませんか？ 実は、その「終わり」の先にこそ、新たなビジネスチャンスが眠っているかもしれない、というお話です。岡山の学生服メーカーが、自ら公式のフリーマーケットサイトを立ち上げたり、「メーカー認定中古品」として制服の再販事業を始めているんです。新品を売るメーカーが、みずから中古市場に乗り出してきたんですね。この背景には、一般的なフリマアプリでは中古の制服が出品できない、というルールがあります。 つまり、「売りたいのに売れない」「安心して買いたい」というお客様の強いニーズが、これまで満たされていなかったのです。これを、ぜひご自身のビジネスに置き換えてみてほしいのです。 自社製品の中古市場を、他の誰かに任せきりにしていないでしょうか。 例えば、自社で「メーカー認定中古品」の制度を作れば、ブランド価値を守りながら、新しい収益源になる可能性があります。お客様との関係も、より長く、深いものになるはずです。今日のヒントは、「アフターマーケットを、自ら創造する」でした。 あなたの会社なら、どんなことができるでしょうか。それでは、本日も素晴らしい一日をお過ごしください。 ウィッテムのエリーがお届けしました。#アフターマーケット　#リユースビジネス　#LTV向上　#夜明けの戦略会議

Grupa "The Jacksons" – tās ir ne tikai mūzikas leģendas, bet arī dzīva popkultūras vēsture, kas jau vairāk nekā pusgadsimtu apbur fanus visā pasaulē. Viņu dziesmas joprojām pulcē pilnas koncertzāles dažādās paaudzēs – no jauniešiem, kas iedvesmojas no Maikla Džeksona stila, līdz vecākiem un vecvecākiem, kuri izauguši kopā ar Džeksonu piecnieka melodijām. LTV žurnālists Ēvalds Dukuls tikās ar grupas "The Jacksons" dalībniekiem Džekiju un Marlonu Džeksoniem, kuri pirms dažām dienām pirmo reizi viesojās Baltijā un uzstājās Tallinā. Par to, kā viņi joprojām izjūt skatuves maģiju, kādi ir viņu spilgtākie atmiņu mirkļi, kā arī par slavas ēnas pusēm, ko publika parasti neredz – plašāk intervijā.

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency.You'll learn:- Why Andrew chose solid cologne as a category (and why margin is greater than everything)- How he's thinking about pricing, supply chain, and product positioning- What makes the economics work (or not) in high-margin DTC businesses- A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS- How Move Supply Chain helped source 60+ vendors to build efficiently- What questions remain about LTV, price testing, and product-market fitWhether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution.Subscribe to follow the full journey of Resolute as it unfolds.//CHAPTER TITLES:00:00:47 - What Is Resolute? (My New Brand)00:02:50 - Solid Cologne Preview00:07:06 - The Components of a Good E-Commerce Product00:14:28 - Importance of the Sample Packs0021:32 - Creating Repeat Customers00:23:22 - Unit Economic Calculator00:35:29 - P&L Predictions// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, I'm pulling back the curtain on exactly how we've generated over nine figures in high-ticket coaching sales by getting clients to invest $300K, $500K, even $800K with us over the course of our relationship. I'll break down the lifetime value (LTV) strategy that changed everything for my business and show you why charging premium prices actually gets you BETTER clients who show up more committed and get better results. What You'll Learn: The #1 metric that determines how much you can spend to acquire new clients Why my $100/session hypnotherapist was leaving $ on the table (and how you might be too) The exact 3-tier ascension model we use: $5K-15K front-end → $20K-50K mastermind → $60K-100K elite program How to overcome the fear of hearing "no" when charging premium prices Why our mastermind retention is 14-15 months vs. industry average of 4 months Important Disclaimers: Results mentioned are not typical and individual results will vary Past performance does not guarantee future results This content is for educational purposes only and not financial advice Want to see the visual breakdown? Watch the full video version on my YouTube channel here: https://www.youtube.com/@RussRuffino #highticketcoaching #businesscoaching #lifetimevalue #clientsuccess #clientretentionstrategies

This episode, Two and a Half Gamers sit down with analytics legend Russell Ovans—the mind behind Professor ARPDAU and the author of game analytics' “bible.” Learn the brutal truth about retention, ARPDAU, LTV, and the “golden cohort” trap. If you want to scale your game profitably in 2025, you need these formulas, tools, and lessons - no hype, no BS, just results.You'll learn:Why retention is the only metric that matters (until ARPDAU takes over)How to model and predict your LTV, player days, and payback window using real retention curvesThe difference between analytics and data science, and why cohorts are your best friendHow to avoid burning your UA budget chasing “golden cohorts” or missing your D7 ROAS targetFree tools at arpdow.com to plug in your data and get real answersKey Takeaway:Retention plus ARPDAU equals real growth. Track cohorts, model your curve, and never fall for the golden cohort trap or ad network happy talk. If you want more, arpdow.com has the tools.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special Guest: Russel Ovanshttps://arpdau.com/https://arpdau.com/ltvJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Analytics in Gaming05:38 Russell Owens' Journey in Game Analytics08:29 Understanding Analytics vs. Data Science11:37 The Importance of Cohorts in Game Analytics14:43 Retention Metrics and Their Significance18:44 Key Performance Indicators for Game Success21:39 The Relationship Between LTV and CPI24:37 Predicting Retention and Its Impact on Game Design30:41 Understanding Retention Metrics33:42 The Importance of Retention in Monetization36:31 Expected Player Days and LTV Calculation43:43 Tools for Predicting LTV and ROAS50:41 Final Thoughts and Homework for Game Developers---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

In this episode of RevOps Champions, Brendon Dennewill sits down with Nick Powills, CEO of Mainland and franchise marketing veteran, to unpack why many franchise brands struggle to scale. Nick breaks down the true cost of growth, the absence of RevOps thinking in franchising, and why critical metrics like LTV and CAC are often overlooked. He shares how integrating strategic CFOs, aligning operations, and rethinking technology can drive long-term value. Drawing from 20+ years of experience and his book Sticks and Stones, Nick offers a roadmap for building resilient, scalable businesses.Key Takeaways:Why capital and realistic expectations are make-or-breakThe untapped role of strategic CFOs in franchise growthAligning people, process, data, and tech for enterprise valueHow personal challenges can shape stronger business leaders Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Brandon is the co-founder of the fastest growing AI powered Amazon research and marketing software, Data Dive. His strengths lie in his in-depth knowledge of Amazon's ranking algorithm and ability to create data-based processes which improve the success rates and profitability of FBA businesses. He also founded Seller Systems, a college level course and mastermind community with educational content for Amazon sellers (www.seller-systems.com). Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for increasing revenue in e-commerce businesses.Importance of customer segmentation and understanding customer behavior.RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.Data-driven decision-making and leveraging analytics for growth.Focus on customer lifetime value (LTV) and its impact on marketing budgets.Continuous improvement and iterative assessment of marketing strategies.Diversification of sales channels beyond platforms like Amazon.Utilizing direct mail as a complementary marketing channel.Emphasis on brand visibility and presence across multiple platforms.Cost-cutting strategies and prioritizing profitability over revenue.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Brandon Young, co-founder of Data Dive and an eight-figure Amazon seller. They discuss the evolving challenges in the Amazon e-commerce space, such as margin compression and increased competition. Brandon emphasizes the importance of continuous improvement, delayed gratification, and leveraging AI for scaling. Key takeaways include focusing on leading actions, differentiating your brand, and investing in skilled talent. They also touch on the significance of management systems and the role of AI tools in business. Brandon invites listeners to explore Data Dive and upcoming training programs for further growth.Here are the 3 action items that Josh identified from this episode:Focus on Leading ActionsBrand owners should identify and measure leading actions that will drive future profits and revenue, rather than just focusing on lagging metrics.Differentiate Your BrandIt's essential to stand out in the market through unique products, licensing deals, or intellectual property. Utilizing AI proactively can also provide a competitive edge.Invest in TalentHiring skilled talent is crucial for scaling. Brandon warns against hiring low-cost virtual assistants without considering their potential for growth. Investing in capable individuals can lead to a stronger team and better business outcomes.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonShopify  Data DiveSeller SystemsFaireWalmartAmazon MCF (Multichannel Fulfillment)TikTok ShopPickFuHelium 10MidjourneyStockfishMarket Masters with Kevin KingFour Disciplines of ExecutionMeasure What MattersScaling UpSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez and Michael E Gerber, author of the E-myth. Today I'm speaking with the one and only Brandon Young, the man behind Stellar systems and eight figure Amazon seller ...

We just exited a wild default - #288 In this episode of the Private Lenders Podcast, Chris and Jason break down the full story of one of their most challenging and dramatic loan defaults to date—a three-year foreclosure saga that ended in a high-stakes, last-minute payoff and one of the wildest exits they've ever experienced. Tune in to hear: How a $160K private loan ballooned to over $390K What went wrong (and right) with the borrower's 4 C's: Character, Collateral, Capacity & Credit How multiple bankruptcies, court battles, and title issues dragged this deal out for years Why low LTV and strong collateral are critical in private lending How they ultimately negotiated a successful exit without going to auction This is a must-listen for private lenders, hard money investors, and real estate professionals looking to learn how to navigate defaults, foreclosures, and borrower negotiations the right way.

Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's actually working in iOS UA today.We explore SKAN 4.0, the power of CAPI, Web-to-App strategies, and why some studios see 54% LTV lifts while others struggle. From boosting ATT consent rates to understanding the UA-monetization convergence, this episode delivers the practical insights mobile gaming professionals need to compete in 2025.Warning: This gets technical. If you're looking for surface-level tips, this isn't it. But if you want the real strategies driving growth at top studios, you're in the right place.

Today we're getting into how acquisition offers - particularly in pop-ups - can do much more than drive opt-ins. The type of offer you lead with shapes who you acquire, how much they spend, and future LTV. We share examples from the offers we run on our brands, comparing blanket discounts with offers like cashback and second-order incentives, and how those choices impacted retention, AOV, and customer lifetime value.We also discuss why some offers that looked successful on the surface ended up hurting long-term performance or creating poor customer experiences, and how simple changes led to big lifts in repeat purchase rate. We also touch on whywhy very few teams are testing their pop-ups rigorously, what makes offer testing difficult, and how to build an approach that's aligned with long-term goals - not just short-term wins.We also dig into Meta's recent performance trends, using the latest data from the Haus report. We share what they're seeing across ASC and manual campaigns, how different optimization strategies are playing out, and why it's getting harder to rely on Meta as a consistent acquisition engine.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠Click here⁠⁠⁠⁠.Operators Podcast Episode 123: The Meta Incrementality Report: Lessons from 640 Haus Experiments Chapters:00:00 Introduction 02:34 The Power of Cash Back Offers05:28 Data-Driven Insights on Pop-Up Offers08:19 Retention Metrics and Customer Engagement11:06 Testing Methodologies for Pop-Up Offers14:19 Holistic Approaches to Customer Acquisition17:14 Innovative Second Order Offers20:05 Challenges in Optimizing First Touch Points26:10 Future Trends in E-commerce Offers35:43 Optimizing Data Reporting and Analysis38:00 Evolving Marketing Strategies and Cash Back Offers41:05 Insights from Meta's Campaign Performance Report44:52 Understanding Incrementality in Marketing49:04 Navigating Meta's Advertising Changes54:43 Leveraging Bundle Builders for Increased ConversionsFinance Operators Episode: How CashBack beats discount codes & More with Dan GlazerPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In the latest episode of the pod Andy and Amelia are talking about the latest stories that are important to you and your money. Including:  Bank switch offers from TSB, RBS & Chase Bank LTV explained: how to save when remortgaging How and where to get your holiday cash Financial vulnerability - who's affected? For links and further reading head to becleverwithyourcash.com/cashchats 00:00 Intro 01:02 Financial vulnerability 06:56 TSB, RBS and Chase Bank switch offers 23:02 LTV explained 34:10 Tembo mortgage calculator advert 35:33 Get the best rates on your holiday money ABOUT CASH CHATS Cash Chats is the award-winning podcast brought to you by the team of money geeks at Be Clever With Your Cash, sharing the latest updates from the world of personal finance and helping you to navigate the everyday money challenges we all face. Show notes can be found at becleverwithyourcash.com/podcast. BE CLEVER WITH YOUR CASH ON SOCIAL twitter.com/BeCleverCash instagram.com/becleverwithyourcash   youtube.com/@becleverwithyourcash   GET OUR WEEKLY NEWSLETTER You'll also get a free Quidco bonus for signing up https://becleverwithyourcash.com/newsletter/ MUSIC The music is Easter Island by Lonely Punk and provided on a creative commons licence 

MJ Gottlieb (Loosid App) Interview – 361Firm's 4th Newport July 2025 SUMMARY KEYWORDS. AI, sobriety, addiction mentor, sober dating, market share, addiction statistics, brand equity, sober shop, Loosid marketplace, non-alcoholic beverages, social impact, investment, relapse prediction, treatment centers, funding round.SPEAKERS MJ GottliebMJ Gottlieb 00:00My name is MJ Gottlieb, co founder and CEO of Loosid App. So we are now in Newport, Rhode Island, at the 361 conference. Fantastic conference, very let's see. I thought it was a very powerful I've been to a lot of these. I think it was a particularly powerful discussion that we had around AI and AI ability to help AI's ability to also hurt, depending upon whose hands it's in, right? Another very interesting discussion, a lot of people are using AI to fluff up their valuations, and not really they're doing a disservice to the really the power of this next generation of machine learning, right? And so, like in our case, our newest technology, Sam, which stands for sobriety, addiction mentor is now layered with AI. AWS is now funding Sam AI and really showing how the more information you give it, the better and better it then can really be a predictive relapse agent for that individual. Basically the Sam has the ability, as it lays on 1% per user persona and another user persona, it starts building a predictive relapse agent that then can be modeled for government bodies, treatment centers, for outcomes and measures. And so it's very powerful when it comes to really the ability of AI in the right van sober dating. We are the number one company in the sober dating space. We do own that position right now, and so we're here at this conference just just secured an external funding round, and now looking to fund the next phase of our growth. But yeah, right now, as it stands from our sober dating community, which is about 180,000 members, we do have the top position with regard to you know that, however, that leading position only represents less than 1% of the market share. And so the question it becomes, how effectively and quickly can you scale and move into the full market share? Because if you look at the statistics of addiction, 300 million people suffering from an alcohol use disorder worldwide, 38% of adult Americans suffering from some illicit substance use disorder, and upwards of 30% of American adults are actually choosing not to drink. And so how can we put them together in a safe and supportive environment to really show them how to live a sober life? And so now, as we continue to build our brand equity, we find ourselves in now seven different verticals we recently we recently launched the Loosid sober shop as an LTV strategy where people can buy merch, whether it's a hoodie, a hat or whatever it may be to really have them take ownership of their sobriety. But from the investment lens, it adds about 135 to $140 lifetime value per the Loosid member in q4 we also launched the Loosid marketplace, where we partner with 37 brands in the sobriety and wellness space. Think of it as a sober group, con, if you will, where we pre negotiated those discounts to Loosid members that they wouldn't otherwise know about or be able to take advantage of. And so it acts as a retention strategy, because even if someone doesn't doesn't want to use Loosid dating anymore, they find the love of their life, they could simply toggle off dating and still take advantage of 1000s of dollars throughout the year in some of our partners, like better help, or brain tap, which is the top brain fitness app in the world, or various non alcoholic beverage brands. And it's really about showing people how to live a fun, safe and enjoyable life in sobriety. Yeah. Well, as we continue to build our brand equity, the goal is for Loosid to be synonymous with sobriety. So when you walk into a restaurant, we don't want people asking, you know, where the the non alcoholic beverage menu is. We want them asking where the Loosid menu is. When we are looking at stadiums, we want people not to have a sober section. We want them to have a Loosid section where, where even mothers can take their kids and know that that there, there won't be that crazy rowdiness, because you're in a Loosid section. And so as we look five and 10 years down the down the road, we're that's really where we're. Looking to go where Loosid is synonymous with sobriety. We now have five of our non alcoholic beverage brands that wants to make a Loosid drink, which we'll then use as a B to C and A B to B initiative and roll that out. The non alcoholic beverage market surpassed 12 150 $2 billion last year, and so as we put ourselves into new verticals, it gives us the ability to kind of leverage and accelerate our brand equity. And who knows, in the future, maybe we run the whole table and then take it public from it, from the standpoint of, if you're struggling and don't know, of a sober resource, we recommend downloading any one of the Loosid sober platforms, whether it be Loosid sober community, Loosid sober dating, but from an investment side, if you're interested in taking advantage of a social impact opportunity, where the more people we help, the better and better we increase shareholder value. And so we're very uniquely positioned in that regard, that the more people we help, the greater and greater you know our company value. So if you're someone that that's that's interested in that opportunity, we welcome to reach out to our office, and we're happy to talk. You can subscribe to various 361 events and content at https://361firm.com/subs. For reference: Web: www.361firm.com/homeOnboard as Investor: https://361.pub/shortdiagOnboard Deals 361: www.361firm.com/onbOnboard as Banker: www.361firm.com/bankersEvents: www.361firm.com/eventsContent: www.youtube.com/361firmWeekly Digests: www.361firm.com/digest

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend, enhance retention, and improve cash flow by transitioning from reoccurring to recurring revenue models. Shannon shares actionable tips on upselling, improving customer experience, and leveraging customer referrals to reduce acquisition costs and boost LTV. Tune in to learn how focusing on customer value can significantly impact your business growth and set the stage for successful scaling.   What you'll hear in this episode: [0:45] Understanding Customer Lifetime Value (LTV) [1:45] Recurring vs. Reoccurring Revenue Models [7:05] The Importance of Upselling [9:10] Leveraging Referrals and Partnerships [11:15] Scaling Your Business Profitably   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

In part two of Don't Be Afraid of the Numbers, Peter and Emily break down Customer Lifetime Value (LTV)—the essential metric that shows what your customers are really worth over the long haul. From calculating LTV step-by-step to using it as a compass for sustainable growth, they turn intimidating math into strategic insight you can actually use.Packed with real-world examples—from HVAC tune-up packages to auto shop loyalty perks—you'll learn how smart businesses increase lifetime value without overspending. Plus, discover how LTV ties back to Customer Acquisition Cost (CAC) and why tracking both is critical to building a healthy, profitable business. If you're ready to market smarter and grow with intention, this episode is your must-listen field guide.

In this episode, Alex (@AlexHomrozi) breaks down the single most important concept in business: the relationship between how much you make from a customer (LTV) and how much it costs to acquire one (CAC). Drawing from real-world examples that built his $250M+ portfolio, Alex explains how this ratio drives ad spend, growth, and scale.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi's Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Today, Shannon discusses how entrepreneurs and business owners can maximize their customer value by understanding and managing two crucial metrics: Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Shannon breaks down how to calculate these metrics accurately and highlights the importance of maintaining a healthy ratio between them. She provides actionable insights into how to reduce CAC and increase LTV, using practical examples from various industries.   Tune in to learn how these strategies can lead to higher profitability and business growth.   What you'll hear in this episode: [0:40] Understanding Customer Value [1:25] Calculating Customer Acquisition Cost (CAC) [4:15] Core Offer Profit Explained [5:15] Lifetime Value of a Customer [7:25] Improving Customer Value Metrics   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

Questions Moshe answered in this episodeWhat is Scrambly, and how does it fit into the rewarded UA landscape?Why is rewarded user acquisition resurgent in gaming, finance and surveys?What distinguishes high-intent, high-quality traffic from traffic that's likely to churn?How does Scrambly fight ad fraud and guarantee legitimate acquisitionWhat's the business impact of knowing your customers, and how does it transform retention and campaign targeting?What are the new best practices for brands choosing UA partners?Why is data transparency and long-term communication with vendors crucial for ROAS?How does Scrambly's approach to retention and lookalike targeting shape user LTV?What does Moshe see for the future of rewarded UA and engagement platforms?Timestamps(0:00) – Introduction; why rewarded UA, why now?(1:20) – Scrambly overview: what, where, and whom they serve(2:00) – Rise of rewarded UA vendors; market evolution(2:25) – From high-engagement to high-intent UA: how the space is changing(2:45) – Scrambly's difference: user selection, intent, offer-matching(3:10) – Loyalty, drop-off, and the “churn” problem(5:00) – Fraud, VPN spoofing, and Scrambly's KYC protocol(8:00) – Retention campaign setup, advertiser best practices(9:45) – Why transparent ROAS data matters(10:55) – Playtime clock and KYC's impact on extended retention(11:40) – Where is rewarded UA headed? What's next?(12:14) – Wrap-upQuotes(2:11) “Traffic used to be engagement-focused to get high rankings on the App Store, but this has evolved to more high-intention UA strategies.”(8:18) “For gaming companies, you should make at least a sixty-day event window for targeting so we can engage the users as much as possible.”(11:56) “The connection that brands have with users from rewarded traffic is super important for the long run.”Mentioned in This EpisodeScramblyMoshe Even-Israel Linkedin

In this solo episode, Matej breaks down the new rules of user acquisition for mobile games in 2025, backed by real survey data from 20,000+ newsletter subs and hundreds of UA managers. Full report: https://lancaric.substack.com/p/q1-2025-brutally-honest-ua-reportFrom channel splits and rewarded UA to the creative volume arms race, fraud, AI hacks, and why your next UA hire needs to be a creative prompt engineer, nothing is off the table. This is the data-driven, brutally honest update the industry needs.What's inside:UA Channel Reality: Most studios still pump 80 percent of spend into Facebook and Google, even when running across nine channels and doing seven million a year. Some are forced to pause Facebook or shift heavy budgets to Applovin—yet diversification is still rare and risky.Rewarded UA Surge: Rewarded UA channels are exploding, with more vendors than ever. The scale is better, but fraud and LTV prediction remain massive headaches. Retention falls off after D7, so you need tougher targets, multi-step offers, and real post-install engagement to make the math work.Creative Arms Race: The volume of creatives needed has never been higher. The best ad-monetized games now pump out 2,000+ creatives a quarter—more shots on goal, more winners, and more chance to beat your “stuck” top creative. Iteration and refresh speed is everything.AI Eats Creative: AI-generated creatives, AI UGC, and meta-style hooks are not a trend—they're the new default. The best teams use AI to pump out, localize, and iterate hooks, voiceovers, and even UGC cameos faster than ever.Creative Testing & Skills: Most teams test new creatives by launching them straight into BAU (business as usual) campaigns, rather than in separate tests. TikTok and Apple, not just Facebook, are where new winners show up. If your UA manager can't write a killer AI prompt, you're already behind.Key Takeaway:2025 is not about more channels or smarter spend—it's about creative firepower, AI leverage, and hiring UA pros who are part prompt engineer, part analyst, part storyteller. Copy the benchmarks, scale the winners, and never stop refreshing.Get our MERCH NOW: 25gamers.com/shop---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lancaric⁠Youtube: https://youtu.be/8tC8hnnDbiwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to the State of User Acquisition04:19 Key Findings from the UA Survey07:12 Current Trends in User Acquisition Channels10:09 Challenges in Rewarded User Acquisition13:19 Creative Strategies for Effective User Acquisition16:12 The Role of AI in Creative Production19:22 Testing and Iterating Creatives22:22 Future Skills for User Acquisition Managers25:05 Conclusion and Final Thoughts---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Drew Sanocki, he is 25 year DTC veteran who pivoted from a turnaround CEO to a SAAS founder. Drew's known for turning around 3 x hundred million dollar brands that were bleeding cash and shepherding them to an exit. He now runs PostPilot, the top direct mail platform for Shopify. Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for increasing revenue in e-commerce businesses.Importance of customer segmentation and understanding customer behavior.RFM (Recency, Frequency, Monetary) analysis for identifying valuable customers.Data-driven decision-making and leveraging analytics for growth.Focus on customer lifetime value (LTV) and its impact on marketing budgets.Continuous improvement and iterative assessment of marketing strategies.Diversification of sales channels beyond platforms like Amazon.Utilizing direct mail as a complementary marketing channel.Emphasis on brand visibility and presence across multiple platforms.Cost-cutting strategies and prioritizing profitability over revenue.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Drew Sanocki, a 25-year veteran in direct-to-consumer (DTC) e-commerce and founder of Post Pilot. The discussion centers on strategies for scaling e-commerce businesses, focusing on customer segmentation, data analytics, and revenue multipliers. Drew shares insights on improving revenue through customer retention, diversifying sales channels, and leveraging direct mail. He emphasizes the importance of understanding customer behavior, using data-driven decision-making, and maintaining profitability. The episode offers actionable takeaways for seven-figure business owners aiming to scale to eight figures and beyond.Here are the 3 action items that Josh identified from this episode:Maximize Customer Segmentation with RFM Analysis – Use RFM (Recency, Frequency, Monetary) analysis to categorize customers based on their purchasing behavior. Identify high-value customers and tailor marketing strategies to boost retention, upselling, and repeat purchases. This approach reduces reliance on discounting and enhances long-term profitability.Diversify Sales Channels to Reduce Risk – Avoid over-reliance on Amazon by establishing your own direct-to-consumer (DTC) platform, such as a Shopify store. This enables better control over customer data, improved brand visibility, and a more stable revenue stream through multiple touchpoints, including retail, social commerce, and direct mail marketing.Cut Costs Without Compromising Growth – Regularly reassess operational expenses by renegotiating contracts, transitioning to cost-effective platforms like Shopify and Klaviyo, and avoiding long custom IT projects. Prioritize investments in strategic growth areas while eliminating unnecessary expenditures to maintain profitability.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonPost Pilot  Klaviyo  Shopify  RFM (Recency, Frequency, Monetary)ICE Scoring MethodTurnaround Tips by Drew SanockiHow Brands Grow by Drew Sanocki80/20 Sales and MarketingJay AbrahamDavid HitchcockSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth, and Matt Clark from ASM. Today I am speaking with Drew Sanocki, and we are going to be talking about three multiplier levers that you'll be able to pull in your business to increase revenue. This epi...

When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show.Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today's smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta's evolving AI infrastructure, signal loss, and platform opacity, explaining why a single tool can't give you the full picture, and why the greatest marketers are the ones that think like data scientists. He also introduces the concept of signal engineering: how to guide automated ad platforms by sending higher-quality signals and intent data.If you're enjoying the podcast, please hit the subscribe button, comment, share and like - it helps us reach more people, get more great guests on the show and keep bringing these episodes to you every week.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠Click here⁠⁠⁠.00:00 Introduction 06:42 The Role of Discord in Gaming Advertising09:21 Eric's Journey in the Gaming Industry19:04 Understanding Freemium Models in Mobile Gaming26:08 Incentivized Advertising in Gaming29:55 Understanding Measurement Tools in Advertising30:24 Deterministic vs. Probabilistic Measurement33:14 Attribution Models and Measurement Tools39:16 Geo Lift Studies and Their Application43:03 Common Sense in Marketing Measurement54:10 Operationalizing Incrementality Testing56:25 Understanding Incrementality and Testing Strategies01:00:33 Navigating the Meta Ecosystem and AI Changes01:06:40 Signal Engineering and Optimizing for Conversions01:09:44 Radical Experimentation in Creative Strategies01:21:55 Breaking Out of Targeting LoopsMeta's AI advertising playbook (with Matt Steiner):https://podcasts.apple.com/us/podcast/season-5-episode-23-metas-ai-advertising-playbook-with/id1423753783?i=1000711081020Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In this data-packed episode of The Responsive Lab, Scott Holthaus and Carly Berna sit down with John Mark Vanderpool, co-founder of Social Impact Solutions, to talk all things Donor Lifetime Value (LTV). John Mark brings a unique perspective — combining nonprofit experience, impact evaluation, and business acumen — to help leaders rethink their fundraising strategy. In the episode, you'll explore how understanding and leveraging donor LTV can completely shift your acquisition strategy, communications, and ultimately, your impact. John Mark shares: Why LTV isn't just for startups anymore Balancing acquisition cost and donor value The case for quality over quantity in donor portfolios How to calculate and apply long-term net metrics Real examples of using social impact data to engage ideal donors Plus, you'll hear a powerful story of a nonprofit that drove 7-figure revenue through clever acquisition strategy without spending a dime on fundraising.

Keith highlights the decline in college town real estate due to demographic changes and reduced international student enrollment.  The national housing market is moving towards balance, with 4.6 months of resale supply and 9.8 months of new build supply.  Commercial real expert and fellow podcast host, Hannah Hammond, joins Keith to discuss how the state of the real estate market is facing a $1 trillion debt reset in 2025, potentially causing distress and foreclosures, particularly in the Sun Belt states.  Resources: Follow Hannah on Instagram  Show Notes: GetRichEducation.com/563 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching: GREinvestmentcoach.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation   Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE. I'm your host. Keith Weinhold, are college towns doomed. There's a noticeably higher supply of real estate on the market. Today is get rich education. America's number one real estate investing show. Then how much worse will the Apartment Building Loan implosions get today? On get rich education.   Speaker 1  0:27   Since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors, and delivers a new show every week since 2014 there's been millions of listener downloads in 188 world nations. He has a list show guests and key top selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:12   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:28   Welcome to GRE from Orchard Park, New York to port orchard, Washington and across 188 nations worldwide. I'm Keith Weinhold, and you're listening to get rich education. How most people set up their life is that they have a job or an income producing activity, and they put that first, then they try to build whatever life they have left around that job. Instead, you are in control of your life when you first ask yourself, what kind of lifestyle Am I trying to build? And then you determine your job based on that. That is lifestyle design, and that is financial freedom, most people, including me, at one time. And probably you get that wrong and put the job first. And then we need to reverse it once you realize that, you discover that you found yourself so far out of position that you try to find your way back by putting your own freedom, autonomy and free agency first. There you are lying on the ground, supine, feeling overwhelmed, asking yourself why you didn't put yourself first. Then what I'm helping you do here is get up and change that by moving your active income over to relatively passive income, and doing it through the most generationally proven vehicle of them all, real estate investing for income. We are not talking about a strategy that didn't exist three years ago and won't exist three years from now. It is proven over time, and there's nothing avant garde or esoteric here, and you can find yourself in a financially free position within five years of starting to gradually shift that active income over to passive income.    Keith Weinhold  3:29   Now, when it comes to today's era of long term real estate investing, we are in the midst of a real estate market that I would describe as slow and flat. Both home price appreciation and rent growth are slow. Overall real estate sales volume is still suppressed. It that sales volume had its recent peak of six and a half million homes moved in 2021 which was a wild market, it was too brisk and annual sales volume is down to just 4 million. Today, more inventory is accumulating, which is both a good news and a bad news story. I'm going to get to this state of the overall market shortly. First, let's discuss real estate market niches, a particular niche, because two weeks ago, I discussed the short term rental arms race. Last week, beach towns and this week, in the third of three installments of real estate market niches are college towns doomed? Does it still make sense to invest in college town real estate? Perhaps a year ago on the show, you'll remember that I informed you that a college closes every single week in the United States. Gosh, universities face an increasingly tough demographic backdrop ahead. We know more and more people get a free education. Education online. Up until now, universities have tapped a growing high school age population in this seemingly bottomless well of international students wanting to study in the US. But America's largest ever birth cohort, which was 4.3 million in 2007 is now waning. Yeah, that's how many Americans were born in 2007 and that was the all time record birth year. Well, all those people turn 18 years old this year. This, therefore, is an unavoidable decline in the pool of potential incoming college freshmen from the United States. And on top of that, the real potential of fewer international students coming to the US to study adds to the concern for colleges. This is due to the effects and the wishes of the Trump administration. It already feels like a depression in some college towns now among metro areas that are especially reliant on higher education, three quarters of them suffered weaker economic growth over the past 12 years than the US has as a whole. That's according to a study at Brookings Metro. They're a non profit think tank in DC, all right, and in the prior decade, all right, previous to that, most of those same metros grew faster than the nation did. If this was really interesting, a recent Wall Street Journal article focused on Western Illinois University in McComb Illinois as being symbolic of this trend, where an empty dorm that once held 800 students has now been converted to a police training ground, it's totally different, where there are active shooter drills and all this overturned furniture rubber tipped bullets and paintball casings, you've got to repurpose some of these old dorms. Nearby dorms have been flattened and they're now weedy fields. Two more dorms are set to close this summer. Frat houses and homes once filled with student renters are now empty lots city streets used to be so crowded during the semester that cars moved at a crawl. That's not happening anymore. It's almost like you're watching the town die, said a resident who was born in Macomb and worked 28 years for the Western Illinois Campus Police Department. Macomb, Illinois is at the heart of a new rust belt across the US colleges are faltering, and so are the once booming towns and economies around them. Enrollment is down at a lot of the nation's public colleges and universities starting next year due to demographics like I mentioned, there will be fewer high school graduates for the foreseeable future, and the fallout extends to downtown McComb. It's punishing local businesses. There's this multiplier effect that's diminishing. It's not multiplying for generations. Colleges around the US fueled local economies, created jobs and brought in students and their visiting families to shop and spend and growing student enrollment fattened school budgets, and that used to free universities from having to worry about inefficiencies or cutting costs. But the student boom has ended, and college towns are suffering. And what are some of the other reasons for these doomed college towns? Well, first, a lot of Americans stopped having babies after the global financial crisis, you've got a strong dollar and an anti foreigner administration that's likely to push international student numbers down on top of this, and then, thirdly, US students are more skeptical of incurring these large amounts of debt for college and then, universities have been increasing administrative costs and tuition above the rate of inflation, and they've been doing that for decades. Tuition and operating costs are detached from reality, and in some places, student housing is still being built like the gravy train is not going to end. I don't see how this ends well for many of these universities or for student housing, so you've really got to think deeply about investing in college town housing anymore. Where I went to college, in Pennsylvania, that university is still open, but their enrollment numbers are down, and they've already closed and consolidated a number of their outlying branch campuses. Now it's important notice that I'm focused on college towns, okay, I'm talking about generally, these small. Smaller, outlying places that are highly dependent on colleges for their vibrancy. By the way, Pennsylvania has a ton of them, all these little colleges, where it seems like every highway exit has the name of some university on it. That is starting to change now.    Keith Weinhold  10:21   Conversely, take a big city like Philadelphia that has a ton of colleges, Temple University, Penn, which is the Ivy League school, St Joseph's, Drexel LaSalle, Bryn Mawr, Thomas Jefferson, Villanova. All these colleges are in the Philly Metro, and some of them are pretty big. Well, you can be better off investing in a Philly because Philly is huge, 6 million people in the metro, and there's plenty of other activity there that can absorb any decline in college enrollment. So understand it's the smaller college town that's in big trouble. And I do like to answer the question directly, are college towns doomed? Yes, some are. And perhaps a better overall answer than saying that college towns are doomed, is college towns have peaked. They've hit their peak and are going down.    Keith Weinhold  11:23   Let's talk about the direction of the overall housing market now, including some lessons where, even if you're listening 10 years from now, you're going to gain some key learning. So we look at the national housing market. There is finally some buyer selection again, resale housing supply is growing. I'm talking overall now, not about the college towns. Back in 2022, nearly every major metro could be considered not just a seller's market, but a strong seller's market. And it was too much. It was wild. Three years ago, buyers had to, oftentimes offer more than the asking price, pay all cash. Buyers had to waive contingencies, forgo inspections, and they had to compete with dozens of bidders. I mean, even if you got a home inspection, you pray that the home inspector didn't find anything worse than like charming vintage wiring, because you might have been afraid to ask for some repairs of the seller, and that's because the market was so hot and competitive that you might lose the deal. Fast forward to today, and fewer markets Hold that strong seller's market status. More metros have adequate inventory. And if you're one of our newsletter subscribers, you saw that last week, I sent you a great set of maps that show this. As you probably know, six months of housing supply is deemed as the balance point between buyers and sellers over six months favors buyers under six favors sellers. All right, so let's see where we are now. And by the way, months of housing supply, that phrase is also known as the absorption rate nationally, 4.6 months of resale supply exists. That's the current level, 4.6 months per the NAR now it bottomed out at a frighteningly low one and a half months of supply back in 2022 and it peaked at 12 full months of supply during the global financial crisis, back in 2010 All right, so these are the amounts of resale housing supply available for sale, and we overbuilt homes back in the global financial crisis, everyday people owned multiple homes 15 years ago because virtually anyone could qualify for a loan with those irresponsible lending standards that existed back in that era. I mean, back then, buyers defaulted on payments and walked away from homes and because they had zero down payment in the home. Well, they had zero skin in the game to protect and again, that peaked at 12 months of supply. Now today, Texas and Florida have temporarily overbuilt pockets that are higher than this 4.6 month national number and of course, we have a lot of markets in the Northeast and Midwest that have less than this supply. But note that 4.6 months is still under six months of supply, still favoring sellers just a little, but today's 4.6 months. I mean, that's getting pretty close to historic norms, close to balance. All right, so where is the best buyer opportunity today? Well, understand that. So far, have you picked up on. This we've looked at existing housing supply levels here, also known as resale homes. The opportunity is in new build homes. What's the supply of new construction homes in the US? And understand for perspective that right now, new build homes comprise about 1/3 of the available housing supply. And this might surprise you, we are now up to 9.8 months of new build housing supply, and that's a number that's risen for two years. That's per the Census Bureau and HUD. A lot of builders, therefore, are getting desperate right now, builders have got to sell. The reason that they're willing to cut you a deal is that, see, builders are paying interest costs and maintenance costs every single day on these nice, brand new homes that are just languishing, just sitting there. Understand something builders don't get the benefit of using a home. Unlike the seller family of a resale or existing home, see that family that has a resale home on the market, they get the benefit of living in it while it's on the market. This 9.8 months of new build supply is why buyers are willing to cut you a deal right now, including builders that we work with here at GRE marketplace.    Keith Weinhold  16:30   And we're going to talk to a builder on the show next week and get them to tell us how desperate they are. In fact, it's a Florida builder, and we'll learn about the incentives that they're willing to cut you they're building in one of these oversupplied pockets. So bottom line is that overall, an increasing US housing supply should keep home prices moderating. They're currently up just one to 2% nationally, and more supply means better options for you. Hey, let's talk about this very show that you're listening to, the get rich education podcast. What do you like to do while you're listening to the show? In fact, what are you doing right now while you're listening to the show? Well, in a recent Instagram poll, we asked our audience that very question you told us while listening to the show, 50% of you are commuting, 20% are exercising, 20% are at work, and 10% are doing home chores like cleaning or dishes. Now is this show the number one real estate investing podcast in the United States, we asked chatgpt that very question, and here's how they answered. They said, Excellent question. Real estate investing podcasts have exploded over the past 10 to 12 years, but only a handful have true long term staying power. Here's a list of some of the longest running, consistently active real estate investing podcasts that have built serious legacies. And you know something, we are not number one based on those criteria. This show is ranked number two in the nation. Number one are our friends at the real estate guys radio show hosted by Robert Helms. How many times have I recommended that you go ahead and give them a listen? Of course, I'm just freshly coming off spending nine days with them as one of the faculty members on their summit at sea. Their show started in 1997Yes, on actual radio, before podcasts even existed, and chat GPT goes on to say that they're one of the OGS in the space. It focuses on market cycles, investing strategies and wealth building principles known for its international investor perspective and high profile guests like Robert Kiyosaki. All right, that's what it says about that show. And then rank number two is get rich. Education with me started in 2014 and it goes on to say that this is what the show's about. It says it's real estate centric with a macroeconomic and financial freedom philosophy. It focuses on buy and hold investing, inflation, debt strategy and wealth building. Yeah, that's what it says. And I'd say that's about right? And this next thing is interesting. It describes the host of the show, me as communicating with you in a way that's clear, calm and slightly academic. That's what it says. And yeah, you've got to be clear. Today. There's so much competing for your attention that if I'm not clear with you, then I'm not able to help you calm. Okay? I guess I remain calm. And then finally, slightly academic. I. Hadn't thought about that before. Do you think that I'm slightly academic in my delivery? I guess that's possible. It's appropriate for a show with the word education in our name. I guess it makes sense that I'd be slightly academic. So that fits. I wouldn't want to be heavily academic or just academic, because that could get unrelatable. So there's your answer. The number two show in the nation for real estate investing.    Keith Weinhold  20:29   How are things going with your rental properties? Anyway, I had something interesting happen to me here these past few months. Now I have a property manager in one market that manages quite a few of my properties, all these single family homes and I had five perfect months consecutively as a real estate investor. A perfect month means when you have 100% occupancy, 100% rent collection, and zero maintenance or repair costs. Well, this condition went on for five months with every property that they managed. For me, which is great, profitable news, but that's so unusual to have a streak like that, it kind of makes you wonder if something's going wrong. But the streak just ended. Finally, there was a $400 expense on one of these single family homes. Well, this morning, the manager emailed me about something else. One of my tenants leases expires at the end of next month. I mean, that's typical. This is happening all the time with some property, but they suggested raising the rent from $1,700 up to 1725, and I rarely object to what the property manager suggests. I mean, after all, they are the expert in that local market. That's only about a one and a half percent rent increase, kind of slow there. But again, we're in this era where neither home price growth nor rent growth have been exceptional.    Keith Weinhold  22:02   I am in upstate Pennsylvania today. This is where I'm from. I'm here for my high school class reunion. And, you know, it's funny, the most interesting people to talk to are usually the people that have moved away from this tiny town in Appalachia, counter sport, Pennsylvania, it's not the classmates that stayed and stuck around there in general are less interesting. And yes, this means I am sleeping in my parents home all week. I know I've shared with you before that Curt and Penny Weinhold have lived in the same home and have had the same phone number since 1974 and I sleep in the same bedroom that I've slept in since I was an infant every time that I visit them. Kind of heartwarming. In a few days, I'm going to do a tour of America's first and oldest pretzel bakery in Lititz, Pennsylvania with my aunts and uncles to review what you've learned so far today, put your life first and then build your income producing activity around that. Many college towns are demographically doomed, and even more, have peaked and are on their way down. Overall American residential real estate supply is up. We're now closer to a balanced market than a seller's market. We've discussed the distress in the five plus unit apartment building space owners and syndicators started having their deals blow up, beginning in 2022 when interest rates spiked on those short term and balloon loans that are synonymous with apartment buildings. When we talked to Ken McElroy about it a few weeks ago on the show, he said that the pain still is not over for apartment building owners.   Keith Weinhold  23:51   coming up next, we'll talk about it from a different side, as I'll interview a commercial real estate lender and get her insights. I'll ask her just how bad it will get. And this guest is rather interesting. She's just 29 years old, really bright and articulate, and she founded her own commercial real estate lending firm. She and I recorded this on a cruise ship while we're on the real estate guys Investor Summit at sea a few weeks ago. So you will hear some background noise, you'll get to meet her next I'm Keith Weinhold. There will only ever be one. Get rich education podcast episode 563 and you're listening to it.    Keith Weinhold  24:31   The same place where I get my own mortgage loans is where you can get yours. Ridge lending group and MLS 42056, they provided our listeners with more loans than anyone because they specialize in income properties, they help you build a long term plan for growing your real estate empire with leverage. Start your prequel and even chat with President Caeli Ridge personally, while it's on your mind, start at Ridge lendinggroup.com that. Ridge lendinggroup.com, you know what's crazy?    Keith Weinhold  25:03   Your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back. No weird lockups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text family to 66 866, to learn about freedom family investments, liquidity fund, again, text family to 66866   Caeli Ridge  26:13   this is Ridge lending group's president, Caeli Ridge. Listen to get rich education with key blind holes. And remember, don't quit your Daydream.   Keith Weinhold  26:31   Hey, Governor, education nation, Keith Weinhold, here we're on a summit for real estate on a cruise ship, and I'm with Hannah Hammond. She's the founder of HB capital, a commercial real estate lending firm, and the effervescent host of the Hannah Hammond show. Hey, it's great to chat   Hannah Hammond  26:48   you too. It's been so great to get to know you on this ship, and it's been a lot of fun,    Keith Weinhold  26:51   and we just met at this conference for the first time. Hannah just gave a great, well received presentation on the state of the commercial real estate market. And the most interesting thing, and the thing everyone really wants to know since she lends for five plus unit apartment buildings as well, is about the commercial real estate interest rate resets. Apartment Building values have fallen about 30% nationwide, and that is due to these resetting loans. So tell us about that.   Hannah Hammond  27:19   Yeah, so there is a tidal wave of commercial real estate debt coming due in 2025 some of that has already come due, and we've been seeing a lot of the distressed assets start to hit the market in various asset classes, from multifamily, industrial, retail and beyond. And then, as we continue through 2025 more of that title, weight of debt is going to continue to come due, which is estimated to be around $1 trillion of debt.    Keith Weinhold  27:44   That's huge. I mean, that is a true tidal wave. So just to pull back really simply, we're talking about maybe an apartment building owner that almost five years ago might have gotten an interest rate at, say, 4% and in today's higher interest rate environment that's due to reset to a higher rate and kill their cash flow and take them out of business. Tell us about that.   Hannah Hammond  28:03   Yeah. So a lot of investors got caught up a few years ago when rates were really low, and they bought these assets at very low cap rates, which means very high prices, and they projected, maybe over projected, continuous rent growth, like double digit rent growth, which many markets were seeing a few years back, and that rent growth has actually slowed down tremendously. And so much supply hit the market at the same time, because so much construction was developed a few years back. And so now there's a challenge, because rents have actually dropped. There's an overage of supply. Rates have doubled. You know, people were getting apartment complexes and other assets in the two or 3% interest rate range. Now it's closer to the six to 7% interest rate range, which we all know it just doesn't really make numbers work. Every 1% increase in interest you'd have to have about a 10% drop in value for that monthly payment to be the same. So that's why we're seeing a lot of distress in this market right now, which is bad for the people that are caught up on it, but it's good for those who can have the capital to re enter the market at a lower basis and be able to weather this storm and ride the wave back up   Keith Weinhold  29:08   income down, expenses up. Not a very profitable formula. Let's talk more about from this point. How bad can it get? We talked about 1 trillion in loans coming due this calendar year tell us about how bad it might be.    Hannah Hammond  29:23   So it's estimated that potentially 25% of that $1 trillion could be in potential distress. And of course, if two $50 billion of commercial real estate hit foreclosure all at the same time, that would be pretty catastrophic, and there would be a massive supply hitting the market, and therefore a massive reduction in property values and prices. And so a lot of lenders have been trying to mitigate the risk of this happening, and all of this distress debt hit the market at one time. And so lenders have been doing loan modifications and loan extensions and the extend and pretend, quote. Has been in play since back in 2025 but a lot of those extensions are coming due. That's why we're feeling a little bit more of a slower bleed in the commercial market. But you know, in the residential market, we're not seeing as much distress, because so many people have those fixed 30 year rates. But in commercial real estate, rates are generally not fixed for that long. They're more they could be floating get or they might only be fixed for five years, and then they've reset. And that's what we're seeing now, is a lot of those assets that were bought within the last five years have those rate caps expiring, and then the rates are jacking it up to six to 7% and the numbers just don't make sense anymore.   Keith Weinhold  30:36   That one to four unit space single family homes up fourplexes has stayed relatively stable. We're talking about that distress and the five plus unit multi family apartment space. So Hannah, when we pull back and we look at the lender risk appetite and the propensity to lend and to want to make loans, of course, that environment changes over time. I know that all of us here at the summit, we learn from you in your presentation that that can vary by region in the loan to value ratio and the other terms that they're talking about giving. So tell us about some of the regional variation. Where do people want to lend and where do people want to avoid making loans   Hannah Hammond  31:11   Exactly? And we were talking about this is every single region is so different, and there's even micro markets within certain cities and metropolitan areas, and the growth corridors could have a very different outlook and performance than even in the overexposed metro areas. So lenders really pay attention to where the capital is flowing to. And right now, if you look at u haul reports and cell phone data, capital is flowing mostly to the Sun Belt states, and it's leaving the Rust Belt states. So this is your southeast states, your Texas, Florida, Arizona, and these types of regions where a lot of people are leaving some of the Rust Belt states like San Francisco, Chicago, New York, where those markets are being really dragged down by all this office drag from all the default rates in these office buildings that have continued to accumulate post COVID. So the lender appetite is going to shift Market to Market, and they really pay attention to the asset class and also the region in which that asset class is located. And this can affect the LTV, the amount of money that they're going to lend based on the value of the property, also the interest rate and the DSCR ratios, which is how much above the debt coverage the income has to be for the lender to lend on that asset.    Keith Weinhold  32:26   So we're talking about lenders more willing to make loans in places where the population is moving to Florida, other markets in the Southeast Texas, Arizona. Is that what we're talking about here.   Hannah Hammond  32:37   exactly, and even on the equity side, because we help with equity, like JV equity or CO GP equity, on these development projects or value add projects. And a lot of my equity investors, they're like, Nah, not interested in that state. But if it's in a really good Sunbelt type market, then they have a better appetite to lend in those markets.   Keith Weinhold  32:56   Was there any last thing that we should know about the lending environment? Something that impacts the viewers here, maybe something I didn't think about asking you?   Hannah Hammond  33:04   I mean, credit is tight, but there's tons of opportunity. Deals are still happening. Cre originations are actually up in 2025 and projected to land quite a bit higher in 2025 at about 660, 5 billion in originations, versus 539 billion in 2024 so the good news is, deals are happening, movements are happening, purchases and sales are happening. And we need movement to have this market continue to be strong and take place, even though, unfortunately, some investors are going to be stuck in that default debt and they might lose on these properties, it's going to give an opportunity for a lot of other investors who have been kind of sitting on the sidelines, saving up capital and aligning their capital to be able to take advantage of these great deals. Because honestly, we all know it's been really hard to make deals pencil over the past few years, and now with some of this reset, it's going to be a little bit easier to make them pencil.    Keith Weinhold  33:04   This is great. Loans are leverage, compound leverage, trunks, compound interest, leverage and loans are really key to you making more of yourself. Anna, if someone wants to learn more about following you and what you do, what's the best way for them to do that?    Hannah Hammond  33:42   At Hannah B Hammond on Instagram, my show, the Hannah Hammond show, is also on all platforms, YouTube, Instagram, Spotify, Apple, and if you shoot me a follow and a message on Instagram, I will personally respond to and would love to stay connected and help with any questions you have in the commercial real estate market.    Keith Weinhold  34:27   Hannah's got a great presence, and she's great in person too. Go ahead and be sure to give her a follow. We'll see you next time. Thank you.   Keith Weinhold  34:40   Yeah. Sharp insight from Hannah Hammond, there $1 trillion in commercial real estate debt comes due this year. A quarter of that amount, $250 billion is estimated to be in distress or default. This could keep the values of larger apartment buildings suppressed. Even longer, as far as where today's opportunity is, next week on the show, we'll talk to a home builder in Florida, ground zero for an overbuilt market, and we'll see if we can sense the palpable desperation that they have to move their properties and what kind of deals they're giving buyers. Now until next week, I'm your host, Keith Weinhold, do the right thing before you do things right out there, and don't quit your Daydream.   Speaker 3  35:33   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC exclusively.   Keith Weinhold  35:56   You know, whenever you want the best written real estate and finance info. Oh, geez, today's experience limits your free articles access and it's got pay walls and pop ups and push notifications and cookies disclaimers. It's not so great. So then it's vital to place nice, clean, free content into your hands that adds no hype value to your life. That's why this is the golden age of quality newsletters. And I write every word of ours myself. It's got a dash of humor, and it's to the point because even the word abbreviation is too long, my letter usually takes less than three minutes to read, and when you start the letter, you'll also get my one hour fast real estate video. Course, it's all completely free. It's called the Don't quit your Daydream letter. It wires your mind for wealth, and it couldn't be easier for you to get it right now. Just text gre 266, 866, while it's on your mind, take a moment to do it right now. Text, gre 266, 866,   Keith Weinhold  37:12   The preceding program was brought to you by your home for wealth, building, getricheducation.com.  

In this milestone 100th episode, Craig McGrouther and I share an incredible news: Preserve at Copperleaf, a 240-unit, 2003-vintage apartment community Lone Star Capital acquired in May 2024, just closed on a hugely successful 45% cash out refinance! We acquired this property for $34M and it appraised at $53.7M, allowing investors to receive 45% of their investment back while the remaining equity continues earning 8% cash flow. We break down how we achieved this through strategic timing, tax exemptions, and securing a 7-year full-term interest-only Freddie Mac loan at 65% LTV. We also dive deep into our unique anniversary-based budgeting system that keeps us accountable year-round rather than scrambling during "budget season," plus how our operations team earns bonuses based on actual performance versus budget across revenue, R&M, payroll, and expenses.Apply to attend the LSC Summit 2025:www.lscsummit.com Download our FREE Passive Investor Guide:https://www.lscre.com/content/passive-investor-guide Subscribe to our newsletter and get the FREE Underwriting Toolkit:https://www.lscre.com/resource/fof-underwriting-toolkitLearn more about Lone Star Capital:www.lscre.comFollow me on LinkedIn:https://www.linkedin.com/in/rob-beardsleyRead my latest articles:https://www.lscre.com/blog 

Are you obsessing over your average order value but still struggling to grow a profitable, repeatable photography business?In this no-fluff episode, Jonathan Royle, Ronan Ryle, and Jeanine McLeod dive deep into the growth seesaw—that delicate balance between average order value, client volume, and the overlooked goldmine of lifetime client value (LTV). Whether you're a high-ticket studio or running volume-based sessions, this episode will challenge your assumptions and change the way you grow.Why photographers should hit play:The truth about “protecting your average order value”—and how it could be holding you backWhy “today's business card is tomorrow's brochure” (and why you should never ignore small bookings)Why ego and awards don't build a sustainable business—profit doesHow to create a business built on repeat clients, referrals, and real lifetime valueReal-world numbers from a studio generating $60K+ LTV per clientThe secret to getting clients to return 2–3 times a year—for 18 years straightWhat to do when a potential client says, “I'm only buying the minimum”If you're ready to trade hype for real business growth, this episode is your wake-up call. Grab your coffee, press play, and let's talk strategy that actually works.Join the Difference Maker Revolution!Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:Generate highly targeted leads.Increase conversions with ideal clients.Build long-term client relationships.Create consistent, predictable revenue.This show is hosted by industry experts:Jonathan Ryle: Photography marketing funnel specialist.Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.Tune In for Real-World StrategiesGain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you're focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you've been looking for.Chapters:00:00:00 - Ready to Raise Profits? Let's Go00:00:56 - What Is nAOV and Why It Matters00:02:54 - Why Most Marketers Miss This Metric00:06:11 - Cross-Sells That Print Cash00:08:39 - Real Wins from Real Brands00:11:20 - Keep Customers Buying Again and Again00:16:59 - The Showdown: Cross-Sell vs. Upsell00:18:45 - 6 Power Plays to Boost nAOV00:18:48 - How to Pick & Price Like a Pro00:27:10 - Perfect Timing for Maximum Conversions00:29:36 - Test, Learn, Optimize, Repeat00:31:55 - Go Use This – Start TodayLINKS AND RESOURCES:Get Your Marketing Performance IndicatorsTM Checklist Now!Get Your nCAC Calculator Now!make data driven marketing decisions with confidenceTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Haiphie Hua (Head of Strategic Partnerships at CodeClouds) discuss:- A Legacy of Resilience: How Haiphie's Parents Escaped Vietnam- From Day One to VP: Haiphie's Ascent from the Bottom to the Top- Offer Creation Over Branding: The Importance of Backend Operations- Bootstrapped Expertise: Learning in the Trenches- CodeClouds & Consulting: How to Build Profitable Offers, Funnels & Custom Software- Affiliates as Offer Owners: How Affiliates Should be Thinking- The Evolving Landscape: Major Shifts and What's Next- Scaling Starts After The Sale: Focus on LTV, Retention & Backend FlowsFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Haiphie Hua:CODECLOUDS: https://www.codeclouds.com/INSTAGRAM: https://www.instagram.com/haiphiehua/LINKEDIN: https://www.linkedin.com/in/haiphiehua/

In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarter strategies, build brand loyalty, and drive sustainable growth.

Marcin - Co-founder and GTM lead at Redstone, crypto veteran since 2017 with background in quantitative economics. Previously worked at Google Cloud before founding Redstone in 2020.The Oracle Infrastructure RevolutionRedstone's Modular Architecture Redstone built a fundamentally different oracle system designed for scalability from day one. Unlike traditional models that were difficult to scale across networks and assets, Redstone uses a modular architecture with four modules—keeping three off-chain to minimize integration complexity. This design enables rapid deployment across new blockchains and virtual machines.Multi-Chain Pioneer* First oracle on many non-EVM networks including TON (Telegram), Starknet, and Fuel VM* Strategic expansion philosophy: "Go where people want us, not where we force ourselves"* 75% of company are engineers, maintaining 100% reliability with zero mispricing incidentsWhy Solana, Why NowPerfect Timing Convergence Redstone's Solana launch aligned with a critical market moment. Their partnership with Securitize to serve major tokenized funds (BlackRock BUIDL, VanEck, Apollo, etc.) coincided with Solana's emerging RWA momentum through protocols like Camino, Drift, and Jupiter.Foundation Support Meeting Lily (Solana Foundation director) at Binance Blockchain Week in Dubai catalyzed the expansion, providing technical resources and ecosystem connections for smooth integration.Real-World Assets ExplainedTwo Flagship Products* Tokenized Treasury Bills (T-Bills)* Low-risk, yield-bearing government securities* Principle should always appreciate (barring systemic USD issues)* Considered equivalent to cash in accounting (0-3 month bills)* Apollo's Diversified Credit Fund (Tokenized as ACRE)* Private credit outside traditional banking system* Example: Entrepreneur needs $10M for factory railway, banks reject due to complexity* Apollo intermediates: lenders provide capital at 8%, borrowers pay 12%, Apollo manages 4% spread* Involves real risk of default, but diversified across 100-1000 loansAccess Revolution* Traditional minimum: $5-10 million* Tokenized minimum: $50,000 (100x reduction in barrier to entry)* Global accessibility without complex traditional finance onboardingThe Technical Innovation: sACRESecurity vs. Utility Challenge ACRE is a security token, making it non-transferable and unsuitable for DeFi liquidations. Securitize created an elegant solution:* sACRE: Non-security wrapper around ACRE* Enables DeFi integration while maintaining regulatory compliance* Liquidators interact only with sACRE, never touching the underlying security* Vault system allows redemption back to USDC when neededDeFi Use Cases and Looping StrategiesThe Looping Mechanism* Deposit $1M worth of sACRE as collateral* Borrow $500K USDC (50% LTV for safety margin)* Buy more sACRE with borrowed USDC* Repeat process until hitting minimum investment thresholds* Amplify exposure while maintaining liquidation safetyRisk Considerations* Platform risk (Drift/Camino vulnerabilities)* Asset price risk (private credit can decline unlike T-Bills)* Liquidation risk if looped too aggressively* Need for proper risk management and position sizingInstitutional Adoption PathwayBaby Steps Philosophy Unlike crypto's "10x or bust" mentality, institutions take measured approaches:* Current: Basic tokenization and custody* Next: Simple lending and structured products* Future: On-chain hedge funds and complex derivativesBenefits Driving Adoption* Broader Access: Geographic and capital barriers removed* Secondary Liquidity: Instant swaps vs. 90-day redemption periods* DeFi Composability: Integration with lending, looping, structured products* Transparency: On-chain visibility vs. opaque traditional systemsMarket Lessons and Risk ManagementLearning from Terra/Anchor* Size caps prevent systemic overheating* Transparency requirements for risk assessment* Multiple audits and conservative approaches* Recognition that 20% yields were unsustainableCurrent Systemic Risks* Staking derivatives pose the largest potential systemic risk* Liquid staking tokens widely used as collateral across DeFi* Any major exploit could cascade across ecosystemFuture RoadmapImmediate Developments* Additional Solana-native stablecoin feeds* More yield-bearing asset integrations* Jupiter's "Drip/Plant" lending protocol (partnership with Ethereum's Fluid)Long-term Vision* Yield-bearing stablecoins as mass adoption driver* 4-6% yields as the "sweet spot" for user interest* Cross-chain collaborations and composability* Gradual expansion of on-chain institutional productsBuilder Ecosystem* Testing available at app.redstone.finance (Push → Solana)* Open communication channels via Telegram/Discord* Custom data feed development for specific use casesThe Bigger PictureAdoption Paradigm Shift Traditional crypto adoption focused on retail users buying NFTs and meme coins. RWA adoption brings institutional capital seeking familiar products with blockchain benefits—better access, liquidity, and composability.Global Financial Rails Redstone's vision extends beyond individual assets to creating seamless global financial infrastructure. Current traditional systems are siloed by country/region, requiring inefficient bridges. Blockchain technology enables truly global, instantaneous settlement.Competitive Collaboration The Jupiter-Fluid partnership exemplifies healthy ecosystem growth—established players collaborating rather than zero-sum competing, recognizing the early-stage nature of the overall market. Get full access to The Dramas of Thomas Bahamas at thomasbahamas.substack.com/subscribe

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.Key Takeaways:Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used foreverBalanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeatRetention-Heavy Cohorts (like consumables) should use SMS and social to boost LTVSubscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are keyThis episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 - Four cohort profiles every DTC brand must know03:00 - How to approach retention for acquisition-focused brands08:00 - Email gauntlet strategies that boost first purchases10:00 - Tactics for balanced brands to drive second purchases17:00 - Segmented post-purchase flows vs. clean funnel approach22:00 - Classic retention businesses and high-frequency repeat tactics27:00 - Subscription-first brands and why LTV hinges on autoship33:00 - Building effective replenishment and subscription paths36:00 - Why inboxing, volume, and content drive retention success38:00 - Cohort analysis frameworks for optimizing retention strategyHashtags#DTCMarketing#EmailMarketing#CustomerRetention#EcommerceStrategy#ShopifyBrands#LTVOptimization#RetentionMarketing#SubscriptionBrands#PostPurchaseFlows#AKNFPodcast#TWBERP#Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Ready to transform your customer retention from 3.5 months to 15 months with just five emails?In this tactical deep dive, George Bryant returns to share the exact frameworks he has used to scale companies from $1 million per month to $2 million per day. We explore the three critical mistakes that can kill your customer journey (dubbed the "Triangle of Poop" by George's 8-year-old), and unveil the APPLE communication framework that has revolutionised how businesses build relationships at scale. Whether you're selling supplements, software, or socks, these proven strategies will help you plug the leaks in your business and create customers for life.The Zone of Doubt: When Customers Fall Into Black HolesThe first mistake in the Triangle of Poop is creating what George calls "zones of doubt"- those moments when customers are emotionally invested but encounter a communication black hole.If you've ever put your email address in for a lead magnet on the internet... you get to your inbox and it's not there. What feeling pops up? You get upset. Now do you think you're going to have a seamless experience or be as excited to consume that lead magnet?Common black holes include:Lead magnets that never arriveOrder confirmations that don't acknowledge what was purchasedDMs promising links that arrive days laterPost-purchase emails pushing unrelated productsThe impact? Immediate erosion of trust. As George explains, humans create unspoken contracts with each other - when you break these, you break the relationship before it even begins.The Ego Journey and Why "I" Language Kills ConversionsThe second critical mistake is falling into the ego trap—focusing on your story instead of the customer's transformation.George's brilliant example contrasts two approaches to a skincare welcome email:The Ego Version: "Hey Jane, thank you so much for buying our product. My name is George. I've spent the last 14 years of my life scouring the jungles of Costa Rica..."The Customer-Focused Version:Hey Jane, how does it feel to have healthier skin, and we haven't even shipped your product yet? Truthfully, our commitment to you is to help you glow from the inside out, even if you don't use our product...The difference? One makes it about the founder's journey; the other makes it about the customer's transformation. Remember: customers don't care about your story until they've rewritten theirs.The Fire Hose: Death by Information OverloadThe third mistake is overwhelming customers with too much information at once, which George refers to as the "fire hose effect."Using the parent-child morning routine as an analogy, George illustrates why micro-commitments work better than information dumps:If my son wakes up tomorrow morning at 5 am, and I say, 'Hey bro, we have to leave at 7:30. I need you to brush your hair, brush your teeth, pack your backpack, eat your breakfast, make your bed, check your homework, and meet me at the car...' What are my chances of success? Zero.Instead, successful customer journeys break down the process:Give bite-sized tasksBuild confidence with each stepCreate buy-in through progressionCelebrate small wins along the wayThe APPLE Framework: Your Blueprint for 10x RetentionGeorge's APPLE framework transformed a supplement company from $75 LTV to $744 LTV using just five emails:A - Acknowledge: Close the emotional loop and confirm they made the right choiceP - Prepare: Set clear expectations and reduce uncertaintyP - Project: Paint the vision of their future...

Ready to secure investment for your startup or small business? This podcast summary, featuring Chris Van Dusen from Calico Capital, reveals how to approach the funding journey strategically. We dive into the differences between Venture Capital and Private Equity to help you target the right investors. Get a pre-investment checklist for founders, emphasizing the crucial need to know your numbers (CAC, LTV, Burn Rate). Understand why proactive investor communication is vital and how the focus is shifting to sustainable profitability. Learn how fractional CFOs and remote experts can accelerate your growth without breaking the bank. Equip yourself with the knowledge to attract and retain the right capital partners.

Forget “growth hacks.” Understand your numbers.In this episode, Neil sits down with Jeremy Reeves to break down the economic engine behind real business growth. Jeremy shares how he scaled a supplement brand to $1 million per month and helped 8-figure companies fix cash flow and profitability by mastering one thing: the math. From customer acquisition costs to lifetime value, he explains how to diagnose what's actually holding your business back and how to fix it with systems that scale.In This Episode, We Cover✅ Mindset impacts your cash flow more than you think✅ How to calculate CAC and LTV the right way✅ Why some “profitable” businesses are actually burning cash✅ When to launch your second sales channelChapters:[00:01:05] What's Happening in the Economy Right Now[00:07:26] Why Revenue is Not the Goal[00:15:00] Most Founders Misread Their Metrics[00:18:41] When to Add Another Channel[00:28:00] Designing a Life Beyond Business[00:33:22] Final Thoughts: Focus Over Everything 

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast with Eric Dyck. Today, we're joined by Jason Prowd of AMP / Lifetimely to dive into how DTC brands can move from data paralysis to strategic action. Jason shares how cohort analysis, optimized subscription offers, and behavioral triggers unlock new revenue.Explore Lifetimely by AMP: https://useamp.com/products/analytics?utm_source=dtcnewsletter&utm_medium=podcast&utm_campaign=lifetimely&utm_content=trylifetimely Key Insights:Retention vs Acquisition: Why the second-half funnel yields better ROICohorts over Averages: Finding hidden cohorts with 2× LTV and reallocate spendSubscription Strategy: Optimize first-order vs ongoing discounts, plus surprise incentivesTest Culture: Run 2–4 week experiments, build a feedback loop for continual learningBehavioral Flows: Triggered campaigns outperform generic campaignsThis episode is packed with analytical tactics for performance marketers, founders, and operators aiming to optimize LTV and margins.Timestamps:00:00 - Why customer insights need constant validation02:00 - The danger of tracking too many metrics04:00 - How to find hidden revenue in underused cohorts08:00 - Lifetime value vs volume-driven strategies14:00 - How Lifetimely gives actionable analytics23:00 - Rethinking subscription discount structures29:00 - Flows vs campaigns in retention32:00 - Importance of behavior-based triggers and referral timingHashtags:#EcommerceData#CustomerInsights#DTCMarketing#LTVStrategy#SubscriptionOptimization#EmailMarketing#RetentionStrategy#CohortAnalysis#MarketingAnalytics#Lifetimely#AmpByShopify#FlowsVsCampaigns#CustomerSegmentation#IncrementalRevenue#MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Looking for a smarter, safer way to invest in real estate—without picking up a hammer or managing tenants?This week on the Exit Strategies Radio Show, host Corwyn J. Melette sits down with Merriah Harkins, Chief Sales Officer at Lucrum Capital, a private real estate lending firm structured as a REIT. With more than 20 years of experience in raising capital for alternative investment funds, Merriah breaks down how accredited investors can earn steady monthly income (7%–8.5%) by passively investing in short-term, first-position loans secured by real estate.She explains the mechanics of Lucrum's conservative fund structure, how their low loan-to-value (LTV) model offers downside protection, and why their REIT structure provides additional tax advantages for investors—especially those using retirement accounts.

Are you struggling to find product-market fit or scale your e-commerce brand? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Daniel Budai, founder of Budai Media, an e-commerce growth agency. Daniel shares his journey from studying geology to becoming a copywriter and agency owner, offering insights on the power of social proof, key e-commerce metrics like AOV, CAC, and LTV, and how to optimize marketing strategies, websites, and email to grow and scale your business. ------------DANIEL BUDAI:- YouTube: https://www.youtube.com/@thedanielbudai- Website: https://thebudaimedia.com/- LinkedIn: https://www.linkedin.com/in/budaidaney/------------

In this episode of Agents of Nonprofit, I welcome Gregory Warner, founder of MarketSmart and creator of the Fundraising Report Card, for a deep dive into data-driven donor engagement. Whether you're wrestling with donor retention or chasing ROI, this conversation offers a powerful blend of insight and strategy that reframes fundraising as a journey of shared values and lasting relationships.Topics We Cover:Why many nonprofits misuse surveys and feedback tools—and how to fix itThe “before and after” model for measuring impact and fundraising ROIWhat the Fundraising Report Card reveals about donor retention, upgrades, and lifetime valueWhy donor lifetime value (LTV) is the most predictive and essential fundraising metricHow to identify and re-engage lapsed major donors hiding in your CRMThe surprising statistic that 25% of major donors start at the major gift levelWhy relational fundraising beats transactional tactics—and how to offer lasting valueTo Learn More and Connect with Gregory:Fundraising Report CardGregory Warner on LinkedInGoogle's Zero Moment of TruthFundraising Effectiveness ProjectSupport the show

"Send me a text"Why Chasing LTV Alone Is Costing You More Than You Thinkn this episode, we explore the tension between maximizing customer lifetime value and genuinely improving customer health outcomes in the supplement industry. You'll hear real examples, strategic insights, and practical steps to align business growth with true customer success.Key Takeaways:Why focusing solely on LTV can backfire in the long runHow customer success drives word-of-mouth and retentionPractical ways to personalize, educate, and support customers post-purchaseKey metrics to track beyond just revenueHow to build supplement journeys that create loyal, long-term customersIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

When was the last time you really looked at your numbers? I'm not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If the idea of diving into your numbers makes you want to run and hide, this episode is for you! Because today, I'm walking you through the five most important metrics every subscription box owner needs to track. I'll break down what they are and how to calculate them, and explain what they mean for your business and how to use them to make smarter decisions starting today. Whether you're brand new or scaling toward your next milestone, these numbers will give you clarity, confidence, and control. Don't feel like you have to track everything all at once.Pick one number and start there. Maybe this month, you track your retention rate. Next month, add Customer Acquisition Cost. Then plug in your numbers for LTV. In this Friday Fuel episode, I'm breaking down the 5 metrics that matter most and how to start tracking them (without the overwhelm). Don't ignore your numbers because they feel confusing or overwhelming. Because clarity? That's power. Mentioned in This Episode: Free Retention Rate Calculator Box Budget Worksheet Launch Your Box Training Library (members only) Inside Launch Your Box, we take this even further, teaching you how to track, interpret, and use these numbers to scale your subscription box business. If you're ready to stop guessing and start making decisions based on data, we're here to help. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder what separates a $1M agency from a $30M agency? It's not just better SEO or more employees. It's how you run the business behind the scenes. We sat down with today's featured guest to dig into what's powered his insane growth from barely crossing seven figures back when we first met… to now staring down $35–$40 million in pure service revenue. He's sharing some great advice on the evolution of his role as CEO, his new-found love for podcasting, and all kinds of golden nuggets for agency currently in the “no man's land”. Chris Dreyer is the CEO of Rankings.io, a law firm marketing services agency that delivers exceptional results for attorneys without compromising on customer service. He'll discuss his agency's substantial growth from under a million to over $30 million in revenue, his reliance on data and key performance indicators (KPIs), the transformative role of AI in various aspects of his operations, the importance of in-person client meetings for building relationships, and much more. If you're still guessing your numbers or putting off tracking your team's time — you'll want to pay attention. In this episode, we'll discuss: The CEO's true job. Hidden agency growing pains. The key to client happiness. In-person hustle and outbound sales. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. Why Data Became Like a Religion Back when Chris and I first locked ourselves in a tiny Atlanta room for a workshop, Rankings.io was barely peeking over the $1M mark. He was still deciding who to serve and how. Fast forward about 8-9 years to today, and he says there's no bigger reason for his success than his top-to-bottom data obsession. Most agency owners track just enough to feel busy: a few pipeline numbers, maybe close rates if they're fancy. But Chris tracks everything. He knows the lifetime value of a client paying $5K a month versus $10K a month. He knows exactly how each account manager's retention rate impacts revenue. He even scores sales reps like a fantasy football league. And it's not just vanity metrics. If an account manager is great at keeping clients but terrible at preserving the original retainer size, they fix it. If time tracking shows poor utilization? They fix it. It's relentless. The big unlock for him was getting a real CFO to build this machine — and shifting from QuickBooks to more robust systems like Sage. No more flying blind or hoping for the best. If you don't know your LTV, churn, win rates, and retention by the exact dollar, you're leaving growth up to luck. How AI Became His Secret Weapon (and Why You Should Care) Most agency owners dabble in AI: a blog here, a few prompts there. Chris has gone full cyborg. Every single month, his team uploads their entire reporting package into ChatGPT. They don't just glance at dashboards — they get an AI board of advisors that points out trends, flags issues, and even suggests campaigns based on sales funnel leaks. If they have clients applying but not booking, the AI says: launch a re-engagement sequence. If they're not sure why the expense spike looks off, the AI will cross-check it with your event calendar. Chris used to hate looking at financials — now AI does the heavy lifting. When it comes to AI agents, they're not doing as much and prefer to use AI assistants for content, link building, and optimization. He even has an AI board of advisers with different personalities. This isn't replacing people. It's leveling them up. It's like strapping a rocket to every role — so you can do more without burning out your team. If you're not leaning on AI for context and next steps, you're probably making slower (and worse) decisions than your competitors. The CEO's True Job: Gotta Catch ‘em All Now that he's running an agency pushing $40M in service revenue (not pass-through, real revenue) Chris defines his role as: “Playing people Pokemon. Gotta catch ‘em all. I get the clients, and my president keeps them.” He sets the vision, runs point on marketing and sales, hosts the podcast, and stays the face of Rankings.io. Meanwhile, his right-hand man, Stephen, owns retention and delivery. This split lets Chris hunt big opportunities without getting bogged down in fulfillment fires. It's the perfect example of how an owner's role must evolve. If you're still stuck in the weeds, wearing every hat, and calling that “leadership” — you're capping your agency's growth. The goal isn't to do everything. It's to build a team that does everything better than you ever could alone. And Chris's story is living proof. The Hidden Growing Pains Nobody Warns You About Ever heard of the dreaded “no man's land” for agencies? For Chris, it began after he crossed the $8M to $10M mark and things got painfully awkward fast. In this stage, you're forced to hire the roles that don't directly bring in revenue: HR, finance, middle managers. Suddenly, your once-scrappy margins start leaking everywhere. It feels counterintuitive, all these new salaries, and yet no extra billables. But here's the catch: this is the awkward but necessary step that'll set you up with the infrastructure to move from $10M to $15M, $20M or beyond. This is generally the zone where you feel like an imposter CEO — one foot in the hustle, one foot in the corporate world you swore you'd never build. The truth is, every growing agency owner faces this inflection point. And if you get it right, you build a structure that can handle scale. If you get it wrong, you risk staying stuck at the same revenue ceiling year after year. You Can't Turn It Off — And Maybe That's Okay Most founders agree they find it difficult to turn their business brain off, and honestly, they don't want to. Business is the hobby. While their kids are at soccer practice, their brain is rewriting the service agreement or tweaking a proposal. Sure, there's a cost. Vacations come with podcast episodes in the car. Weekends sometimes mean scanning P&L spreadsheets. But, as Jason and Chris admit: the key to staying sane isn't to “balance it perfectly” — it's to have the right partner who gets the obsession. Because when you're building a business that supports dozens, even hundreds of families, switching it off just isn't realistic. So you find the support system that lets you go all in and come home for dinner. Why Core Values Actually Matter Early on, you might roll your eyes at “company core values.” Chris admits he did and saw it as just a lot of fluff. But once you're managing 50, 100, or more people, vague values don't cut it — you need a shared language to protect the culture. His agency now runs on three non-negotiables: Excellence (do great work, always) Execution (don't just talk, get it done) Grit (stick with hard things for the long haul) While he used to rely on platitudes like “team player” — he sees now that the wrong person will be weeded out fast as long as the core values are clear. He also bails at the mention of “work-life balance” in an interview. Because for this team, the culture is built for people who like working hard. The Surprising Key to Client Happiness Think your killer case studies will keep clients happy forever? Think again. Client happiness is very subjective and your biggest churn risk isn't bad work — it's bad relationships. Sure, you can track Net Promoter Scores all day. But real retention comes from catching early warning signs, which Chris calls “saves”. A client going quiet, missing calls, or hinting they're not vibing with an account manager should be signs to take action, if you start tracking them, as he has. And here's the overlooked move more agencies need to revive: visit your clients in person. Everyone's got Zoom fatigue. Booking a flight and breaking bread goes a long way toward making you not just a vendor, but a trusted partner. How In-Person Hustle and Outbound Hunting Keep You on Top Even with all the fancy dashboards, AI copilots, and mega forecasting tools, Chris and his president still jump on planes to shake hands with clients. They even budget for it. When you're running a high-ticket service where each client can be worth $125,000 or more over their lifetime, dropping a couple grand to show up in person is a no-brainer. It's how you show you care more than the next guy who's sending templated emails and hiding behind Slack. Chris's take is simple: Want to stand out? Do what you say you're going to do. Show up. Make your clients look like heroes. When a big-name CEO flies out to see you — even if you didn't sell them the deal — you remember that. Big relationships should get the handshake treatment. Using AI for Confidence in an Agency Acquisition Chris didn't buy another agency until he was already pushing $30 million, while most owners pull that trigger way earlier to leapfrog plateaus. Why wait? According to Chris, he didn't have the confidence to do it. Until AI changed that. He used ChatGPT to run diligence questions, draft the LOI, check for financial holes, and sanity-check the entire earnout structure. Sure, he has a great CFO — but that AI second brain made the whole thing faster and way less intimidating. Now that he's got the first deal under his belt, he's hungry for more. That's how scale works: get clarity, take the shot, rinse and repeat. Pro tip: If you're scared to buy, partner, or hire, dump your numbers into AI. Ask it what it would worry about if it were buying you. It'll show you every skeleton in the closet — so you can fix them now. Why Outbound Sales is Your Insurance Policy Chris used to be very resistant to doing outbound but now it is saving him from the Google rollercoaster. Inbound is sexy when it works. But we all know it can be feast or famine. Algorithms change. Referrals dry up. And you're stuck hoping this month's pipeline looks like last month's. After getting tired of hoping, Chris built an outbound team that's now about 30 people deep. He's got BDRs making 50 high-quality calls a day, sending out handwritten notes with books, running multi-channel outreach, and gifting prospects to cut through the noise. Each practice area has its own sales enablement rep feeding lists, building sequences, and arming the closers with context. It's consistent and it means Rankings.io can hunt, not just fish. Big lesson: if you don't control at least three lead sources (inbound, outbound, and strategic partners), your agency's growth is on borrowed time. Don't put all your eggs in Google's basket. Outbound is insurance. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode of The Level Up Podcast, Paul Alex pulls back the curtain on how the top 1% of entrepreneurs use data to dominate their industries. Success isn't built on guesswork—it's built on clear insights, rapid adjustments, and data-backed decisions that fuel serious growth.What You'll Learn:Elite-Level Metrics: Uncover the KPIs the top performers obsess over—like CAC, LTV, and conversion rates—and how they use them to scale fast.Trend Mastery: Learn how high-level entrepreneurs spot patterns early and use them to stay ahead of market shifts.Fast, Smart Execution: Discover why speed matters and how the best in the game make bold moves by trusting the numbers, not just their gut.