Podcasts about ltv

On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they've found success with contractors after struggling with in-house marketing hires.Top Takeaways: 

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric interviews Alex Yancher, Co-founder & CEO of Passport, a leading global ecommerce provider powering end-to-end growth for fast-growing DTC brands. Alex breaks down the seismic shifts caused by recent tariff increases, how duty drawback programs work, and why every DTC brand is now — whether they realize it or not — a global brand.Key Takeaways:The US tariff floor is rising to 30–50%, reshaping cost structures for brands.Duty drawback offers a refund path — but only if your inventory data is airtight.Smart DTC brands are moving inventory directly into high-performing international markets.Localizing checkout and language increases conversion rate abroad.DDP (Delivered Duty Paid) shipping avoids post-delivery sticker shock, improving customer experience and LTV.Learn how Passport is helping brands like Dolls Kill, HexClad, and others navigate this new era of global DTC.

On this episode I'm talking about investing in creator brands with CJ Daniel-Nield, co-founder of Planes Studio.We unpack why creator-led businesses are booming, the shift from personal brand to product ecosystem, and why CJ believes creators have already solved the hardest part of building a business: distribution.We dive into projects like Skin Rocks and Mila, explore the challenges around LTV and long-term engagement, and discuss what it takes to spin a creator brand out into a standalone company. CJ also shares more on Kites—Planes' new initiative to support creators with capital, product, and operational backing—and what the modern playbook for audience building looks like in a post-D2C world.If you're building, backing, or advising a creator-led brand, this one's full of lessons and signals.This podcast is brought to you by our friends at Omnisend. Your email marketing platform shouldn't send you on side quests just to get help. Omnisend's 24/7 support is always here — real people, real answers, no hold music. So good, it's boring! Try for free today.Checkout Factory here.Sign up to our newsletter here.

Mike Morawski is a 30-year real estate investing veteran, author, speaker, and founder of My Core Intentions. Over the course of his career, he's controlled more than $450 million in real estate, scaling a portfolio of 4,000 units and a property management company overseeing 7,500 doors. Mike's journey includes extraordinary growth, painful setbacks—including federal prison—and a powerful comeback centered around coaching, transparency, and helping others build wealth through multifamily investing.     Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here. Key Takeaways Mike built a $100M real estate business but lost it all and spent time in federal prison due to nondisclosure and overextension during the 2008 crash. His biggest lessons: don't grow too fast, avoid over-leverage, never be undercapitalized, pay attention to detail, and surround yourself with the right people. He now focuses on ethical investing, transparency, and long-term strategy while helping others avoid similar mistakes. Mike uses creative deal structuring, including seller financing and assumptions, even on large multifamily assets. He believes the current market presents one of the best opportunities in a generation to build long-term wealth.     Topics From Building to Breaking to Rebuilding Built a $100M syndication portfolio between 2005–2008, including 4,000 units and 38 companies. The 2008 crash triggered liquidity issues, leading to improper fund transfers across companies without investor disclosure. Sentenced to 10 years in federal prison. There, he wrote two books, taught ethics and real estate, and earned a degree in theology. Today, he coaches investors and shares his story to help others avoid similar missteps. The Five Lessons He Now Teaches Everyone Don't grow too fast—scaling without structure leads to collapse. Don't over-leverage—he recommends staying under 65% LTV. Don't be undercapitalized—lack of reserves causes panic decisions. Pay attention to details—asset management is where deals live or die. Surround yourself with people who will tell you the truth—and listen to them. Creative Financing for Multifamily Deals Mike dispels the myth that creative structures are only for single-family. Shared a case study of a 450-unit deal acquired with a $12.5M loan assumption and $2.5M seller carryback—no new equity. These deals still exist if you listen to sellers and find their pain points. Market Cycles and Timing Believes we're at the bottom of the current cycle and entering a major wealth transfer phase. Urges investors to act now while cautioning against recklessness—stress-test underwriting and be conservative. Expects shorter, more volatile cycles in the future, making education and adaptability more important than ever. Resources for Passive Investors Created a free risk-tolerance quiz to help LPs understand their investor profile and make better decisions. Advocates for transparency and full disclosure between sponsors and passive partners—especially in turbulent markets.    

No matter how simple a metric's name makes it sound, the details are often downright devilish. What is a website visit? What is revenue? What is a customer? Go one level deeper with a metric like customer acquisition cost (CAC) or customer lifetime value (CLV or LTV, depending on how you acronym), and things can get messy in a hurry. In some cases, there are multiple "right" definitions, depending on how the metric is being used. In some cases, there are incentive structures to thumb the definitional scale one way or another. In some cases, a hastily made choice becomes a well-established, yet misguided, norm. In some cases, public companies simply throw their hands up and stop reporting a key metric! Dan McCarthy, Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland, spends a lot of time and thought culling through public filings and disclosures therein trying to make sense of metric definitions, so he was a great guest to have to dig into the topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

Should you be making web funnels for your mobile apps? In this episode of Growth Masterminds, host John Koetsier chats with Igor Lyubimov, CEO of web2wave about the benefits of web funnels for mobile apps. Igor explains how web funnels can significantly improve app revenue through better conversions, higher lifetime value (LTV), and more efficient marketing strategies. They dive into the intricacies of setting up effective web funnels, optimizing them for different app categories, and the role of platforms like Meta in achieving these goals. Igor also highlights the common pitfalls and best practices in creating high-converting web funnels.00:00 Introduction to Web Funnels01:01 Understanding the Benefits of Web Funnels02:02 Challenges and Solutions in Web Funnels03:51 Optimizing Marketing and Attribution07:51 Expanding Revenue Opportunities13:17 Practical Tips for Small Startups16:26 The Role of Meta in Web Funnels21:16 Connecting Web to Mobile26:56 Key Features of a Good Web Funnel35:20 Exploring Different Verticals39:10 Conclusion and Final Thoughts

Over the years, in the property and investment world, the industries have come up with some savvy and strange acronyms to describe what we do and how we do it and for many of us this is a second language.   However, for some of you, it will be completely baffling so if you want to know the difference between net and gross yield, how LTV works with BTL or PRS and how your FRI works in your SPV to avoid CGT then this podcast is for you!   Know your numbers means learning these metrics and you'll finally be able to understand what we're all talking about!   Success and failure are both very predictable.   I hope you enjoy. This isn't a theory. It's a proven Blueprint.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.Key Insights:The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.Referral Marketing Mechanics: Understanding the components of a successful referral program.Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.Case Studies: Real-world examples of brands achieving significant CAC reductions.Strategic Implementation: Best practices for timing, segmentation, and offer structuring.Takeaways:Referral marketing can dramatically lower acquisition costs.Personalized and timely referral offers enhance customer engagement.Innovative tools like Talkable Wallet make sharing effortless and effective.If you're a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.comTimestamps00:00 - Why referral marketing reduces risk and boosts ROI02:00 - The problem with paid acquisition in today's ad landscape04:00 - How referral loops drive compounding customer growth06:00 - $500M in revenue from one Talkable client case study08:00 - The Talkable Wallet and how it solves real-world sharing10:00 - Crafting irresistible offers that drive actual referrals12:00 - How white-glove service removes the need for internal headcount14:00 - Identifying the “moments of delight” for peak referral success17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers20:00 - Creative placement ideas: packaging, QR codes, yard signs22:00 - Viral loops and LTV: why referrals outperform paid ads24:00 - Framing referral marketing to get CFO and CEO buy-inHashtags#referralmarketing#customeracquisition#dtcpodcast#talkable#ecommercemarketing#brandgrowth#retentionmarketing#d2cbrands#lifetimevalue#performancebranding#ownedmedia#viralgrowth#marketingstrategy#emailmarketing#customerloyalty Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Want to boost app revenue and retention without major redesigns or dev time? In this video, I break down two easy A/B tests that delivered massive gains in trial conversions and lifetime value (LTV) — fast.

Send us a textStill just using ChatGPT for copy and a few product images?You're 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I'm joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.Time Stamps:00:01 – 03:00 → Intro & founder backstory04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch06:00 – 08:00 → Jordan's story: 20% LTV lift from personalized videos17:25 – 25:00 → What is Optimizr and how it improves email campaigns19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical28:00 – 30:00 → Shift from attributed to incremental revenue31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale35:00 – 36:30 → Secret to scaling: Great product + clear ROIWhat you'll learn: – The best AI tools for e-commerce right now (and what to avoid) – Real examples of how AI is used in e-commerce businesses for 3–5x engagement – Why sender identity is the secret weapon in your email performance – The death of “attributed revenue” — and what incremental revenue actually means – How to scale human connection with AI… without losing trustConnect with Debarshi: LinkedIn: linkedin.com/in/debarshi-chaudhuri Website: https://www.trymaverick.com/optimizer Email: debarshi@themavericklab.comIf you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.

LEG Immobilien SE Q1 2025: Key TakeawaysLEG Immobilien SE Q1 2025: Strong Cash Flow and Strategic ResiliencePresented by Frank Kopfinger, Head of Investor RelationsIn this crisp and investor-focused video presentation, Frank Kopfinger, Head of Investor Relations at LEG Immobilien SE, provides a comprehensive overview of the company's performance in Q1 2025, underlining a strong start to the year and renewed momentum in the German residential real estate market.Robust Cash Flow and AFFO GrowthThe quarter was marked by robust cash flow performance, driven by stable rent dynamics and effective cost management. Most notably, Adjusted Funds From Operations (AFFO)—the company's key profitability metric—rose by a remarkable 28% year-on-year. This strong growth underscores the effectiveness of LEG's operational discipline and asset quality in a still-challenging macroeconomic environment.Revenue and Rental Income StabilityOur total revenue reached €262 million, a testament to our stability in the market. Net cold rent income remained stable at €203 million, reflecting minimal vacancy and continued demand across our affordable housing portfolio. Despite inflationary pressures, we've managed to keep our operating expenses well-controlled, significantly improving our operating cash generation.Key Performance DriversKopfinger highlights several performance drivers:Strong operating efficiency and ongoing portfolio optimisationSteady rental income and continued high occupancy levelsPrudent cost discipline, enabling margin improvementOngoing digitalisation and tenant service upgradesSolid Balance Sheet and Risk MitigationOur balance sheet remains solid, with our LTV stable at 44.6%, and the average loan maturity extended to 8.4 years. We also benefit from our fixed-rate debt structure, which shields us from short-term interest rate volatility, providing a secure investment for our stakeholders.2025 Outlook and Guidance ReaffirmedImportantly, LEG Immobilien reconfirmed its full-year 2025 guidance, projecting:AFFO between €390 and €410 millionContinued dividend stability aligned with earnings visibilityMinimal CapEx increases due to conservative investment planningESG and Social Impact FocusKopfinger also touches LEG's ESG progress, noting increased energy-efficiency upgrades across the portfolio and a sharpened focus on social housing initiatives.Conclusion: Predictable Returns for Defensive InvestorsThe presentation clarifies that LEG is positioned as a resilient and cash-rich operator in Germany's regulated housing market, offering stability for income-focused investors amid economic uncertainty.Q1 2025 marks a confident start, with AFFO momentum building and strategic discipline continuing to define LEG's performance path. Investors looking for predictable returns and defensive exposure to residential real estate will find this update compelling.▶️ Other videos: Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/ Company Presentation: https://seat11a.com/investor-relations-company-presentation/ Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/ Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ ESG Presentation: https://seat11a.com/investor-relations-esg/ T&C This publication is intended solely for informational purposes and does not constitute investment advice. By using this website, you agree to our terms and conditions as outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

What You're Going to Learn in This Video:In this video, you'll learn the four essential metrics that every aspiring eCommerce entrepreneur must understand to build a profitable and scalable business. We'll break down unit economics in a simple and practical way. You'll discover how to evaluate a product's profitability, how much you can afford to spend to acquire customers, and what benchmarks to aim for across different industries. If you're planning to launch or grow an eCommerce brand, these insights are critical to avoiding costly mistakes and ensuring long-term success.

This week Natalie Brunell is joined by Jack Mallers, CEO of Strike and founder of Twenty One Capital, for a behind-the-scenes look at the future of Bitcoin lending, capital markets, and corporate treasuries. Jack shares his vision for Twenty One Capital and the launch of Strike's industry-leading Bitcoin-backed lending product. Topics include: Strike's Bitcoin-backed lending product: borrow cash without selling your Bitcoin (50% LTV, no rehypothecation) Jack's mission to reduce interest rates and help the Bitcoin loan market mature Twenty One Capital: a Bitcoin-native firm going public to bring blue-chip credibility to the space How transparency and strong leadership can set new standards in Bitcoin financial services Supporting and educating companies on Bitcoin treasury strategy Why the U.S. dollar is weakening and how Bitcoin is emerging as a neutral, global reserve asset And much more! ---- Guest Bio: Jack Mallers is co-founder and CEO of Twenty One Capital, a Bitcoin-native financial firm started in 2025 aimed at institutional adoption and treasury innovation. He's also the founder and CEO of Strike, a Bitcoin payments company leveraging the Lightning Network to enable instant, low-fee transactions. Follow Jack on X at https://x.com/jackmallers  ---- Coin Stories is powered by Bitwise. Bitwise has over $10B in client assets, 32 investment products, and a team of 100+ employees across the U.S. and Europe, all solely focused on Bitcoin and digital assets since 2017. Learn more at https://www.bitwiseinvestments.com  ---- Coin Stories is also powered by Bitdeer Technologies Group (NASDAQ: BTDR) is a publicly-traded leader in Bitcoin mining and high-performance computing. Learn more at https://www.bitdeer.com  ---- Natalie's Bitcoin Product and Event Links: Secure your Bitcoin with collaborative custody and set up your inheritance plan with Casa: https://www.casa.io/natalie  Block's Bitkey Cold Storage Wallet was named to TIME's prestigious Best Inventions of 2024 in the category of Privacy & Security. Get 20% off using code STORIES at https://bitkey.world   Master your Bitcoin self-custody with 1-on-1 help and gain peace of mind with the help of The Bitcoin Way: https://www.thebitcoinway.com/natalie  For easy, low-cost, instant Bitcoin payments, I use Speed Lightning Wallet. Get 5000 sats when you download using this link and promo code COINSTORIES10: https://www.speed.app/sweepstakes-promocode/  Safely self-custody your Bitcoin with Coinkite and the ColdCard Wallet. Get 5% off: https://store.coinkite.com/promo/COINSTORIES  River is where I DCA weekly and buy Bitcoin with the lowest fees in the industry: https://partner.river.com/natalie   Earn 2% back in Bitcoin on all your purchases with the Gemini credit card: https://www.gemini.com/natalie   Bitcoin 2025 is heading to Las Vegas May 27-29th! Join me for my 4th Annual Women of Bitcoin Brunch! Get 10% off Early Bird passes using the code HODL: https://tickets.b.tc/affiliate/hodl/event/bitcoin-2025    Protect yourself from SIM Swaps that can hack your accounts and steal your Bitcoin. Join America's most secure mobile service, trusted by CEOs, VIPs and top corporations: https://www.efani.com/natalie   Your Bitcoin oasis awaits at Camp Nakamoto: A retreat for Bitcoiners, by Bitcoiners. Code HODL for discounted passes: https://massadoptionbtc.ticketspice.com/camp-nakamoto  

How to Truly Know the Value of your Collateral - #270 Knowing the true value of your collateral is one of the most critical parts of being a successful private or hard money lender. In this episode, Jason and Chris break down exactly how they determine property values beyond just appraisals and third-party reports.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric welcomes Jordan Narducci—former Global DTC lead at Kellogg and VP at fast-growing supplement brand Momentous. Now an independent consultant, Jordan shares tactical insights on how brands can transform their subscription and retention strategies to dramatically increase lifetime value (LTV).Key Topics:Why subscription design matters more than most marketers thinkHow Momentous grew subscription opt-in from 20% to 50%Common mistakes in welcome offers and retention emailsHow to use churn surveys, pause flows, and tiered discounts to prevent cancellationsLoyalty vs. cashback: What actually works in 2025The case for paid memberships as an alternative to subscriptionsToolkits: From Recharge to Loop and AI-powered CXJordan breaks down the analytics, experiments, and frameworks he uses to drive growth in mid-market DTC brands. Whether you're running a supplement brand or looking to scale retention in apparel or beauty, this episode is packed with actionable insights.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 – Why Most Brands Undervalue Subscription Offers02:15 – Lessons from Running DTC at Kellogg04:30 – Subscription Strategy in Premium Food & Beverage08:00 – Tripling Subscription Opt-ins at Momentous11:00 – Retention vs. Acquisition: The Overspend Trap14:00 – When Giving Too Much Increases Churn18:00 – Retention Tactics: Free Gifts, Rituals, and Habit Loops20:45 – How Subscription Reduces Reliance on Email & SMS24:00 – Creating “Black Friday Every Day” Offers28:00 – Churn Prevention via Smart Cancellation Flows31:00 – Paid Membership Models for Apparel & Non-Habitual Brands34:00 – Tool Stack & Platform Recommendations36:00 – The Power of Real-Time LTV Dashboards38:00 – Building a Consultancy & Website with AIHashtags#subscriptionstrategy #dtcpodcast #ecommercetips #retentionmarketing #ltvoptimization #dtcbrands #recurringrevenue #shopifyapps #customerloyalty #ecomgrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Utes and SUVs make up 9 out of 10 of the most popular cars on our roads - but a new study has revealed the safety risks they pose. Research from the journal Injury Prevention shows that a pedestrian or cyclist is 44 percent more likely to be fatally injured if they are hit by an SUV or light truck (LTV), compared with smaller passenger cars. For children, the stats are even more bleak - a child hit by a SUV or LTV is 82 percent more likely to be killed than a child hit by a passenger car. Physicist and science writer Laurie Winkless explains further. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Apple's payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store.In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app business, including:✅ New monetization opportunities are now available✅ How Paddle manages payments, refunds, taxes, and fraud compliance✅ Key considerations before moving away from Apple's in-app purchase system✅ How this shift could impact LTV, attribution, and growth strategies

Join our community of RE investors on Skool here: https://www.skool.com/the-real-estate-investing-club-5101/about?ref=44459ba83f5540f19109c8a530db4023Want to learn more about investing in real estate? Visit https://www.therealestateinvestingclub.comInterested in investing in my projects? Visit https://www.kaizenpropertiesusa.comCREATIVE FINANCING REVOLUTIONIn this eye-opening episode of The Real Estate Investing Club, I sit down with Amanda Taylor from Expand Your Empire to explore her unique approach to real estate financing – what she calls "Frankenstein Funding" – along with her innovative land development strategies!

In this episode, hosts Tait Duryea and Ryan Gibson deliver an in-depth, pilot-friendly primer on syndications and passive real estate investing. They break down the risk spectrum from core to opportunistic deals, while sharing real-world analogies and experiences from their own projects, like the Canyon City land entitlement. Learn how to properly evaluate risk-adjusted returns, the importance of DSCR vs LTV, and what preferred return really means in a syndication waterfall. This episode is a must-listen for high-income professionals looking to navigate passive investing with clarity and confidence.Show notes:(0:00) Intro(02:23) Active vs passive investing explained(04:03) Is syndication risky? Understanding real risk(05:22) Core, Core Plus, Value Add, Opportunistic defined(10:11) Operational vs physical value-add(13:35) What are risk-adjusted returns?(17:19) How leverage impacts risk(20:02) DSCR vs LTV: What's more important?(22:59) Preferred return vs cash flow(33:50) What is an accredited investor?(38:55) Outro— You've found the number one resource for financial education for aviators! Please consider leaving a rating and sharing this podcast with your colleagues in the aviation community, as it can serve as a valuable resource for all those involved in the industry.Remember to subscribe for more insights at PassiveIncomePilots.com! https://passiveincomepilots.com/ Join our growing community on Facebook: https://www.facebook.com/groups/passivepilotsCheck us out on Instagram @PassiveIncomePilots: https://www.instagram.com/passiveincomepilots/Follow us on X @IncomePilots: https://twitter.com/IncomePilotsGet our updates on LinkedIn: https://www.linkedin.com/company/passive-income-pilots/Do you have questions or want to discuss this episode? Contact us at ask@passiveincomepilots.com See you on the next one!*Legal Disclaimer*The content of this podcast is provided solely for educational and informational purposes. The views and opinions expressed are those of the hosts, Tait Duryea and Ryan Gibson, and do not reflect those of any organization they are associated with, including Turbine Capital or Spartan Investment Group. The opinions of our guests are their own and should not be construed as financial advice. This podcast does not offer tax, legal, or investment advice. Listeners are advised to consult with their own legal or financial counsel and to conduct their own due diligence before making any financial decisions.

My guest on this episode of the podcast is Nilay Patel, the head of product at Kohort, a cohort analytics platform (full disclosure: I'm an advisor to the company). In our conversation, we discuss the profound power of cohort analysis in decision-making, not just related to marketing spend but across all disciplines within a digital-first company. Among other topics, we cover:The aspects of LTV estimation that companies most often get wrong;Why cohorts represent the most appropriate atomic unit to use in assessing a product's unit economics;How cohort monetization can be used as an input to a user acquisition cash flow model;How to handle outliers in cohort analysis;How companies can approach this type of prediction / forecasting if they don't spending significant amounts of money on user acquisition;How companies should think about monetization improvements over time when they project cohort performance;How the user acquisition channel mix contributes to cohort performance over time.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

What if the most powerful tool for helping seniors stay in their homes—and grow your business—is one you're barely using? In this episode, I talk with Ben McCabe, founder of Bloom, about how reverse mortgages can help seniors stay in their homes—and how brokers can use this tool to serve more clients and grow revenue. We break down the top use cases, where to find deals, and how to explain the product with confidence. If you've ignored reverse mortgages as too niche or complex, this conversation will change your perspective. In this episode, we'll cover: Identifying the Right Clients: How to spot the three most common reverse mortgage use cases—cash flow help, retirement income, and living inheritance. Unlocking Opportunities in Your Existing Database: How to filter for high-potential clients using LTV, age, and renewal dates. Building New Referral Sources: How to tap into overlooked networks like financial planners, family lawyers, and home care providers. Addressing Misconceptions: Tools and talking points to counter outdated beliefs about equity loss and cost. Using Bloom's Tools to Close More Deals: Financial illustrations, cash flow comparisons, and client-ready info packs that simplify the conversation. To connect with Ben, you can check out the links below: Instagram Facebook LinkedIn https://www.bloomfin.ca/   Follow me on Instagram: www.instagram.com/scottpeckford/ I Love Mortgage Brokering: www.ilovemortgagebrokering.com Find out more about BRX Mortgage: www.whybrx.com Subscribe to my 3-2-1 Thursday Email I Love Mortgage Brokering is in partnership with Ownwell.  To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca.

On the podcast, I talk with Daphne about why skipping user interviews is costing you growth, how to bring your product's ‘aha moment' forward into your marketing, and why your assumptions about why people use your app might be wrong.Top Takeaways:

Meta just changed the game for ad monetized mobile apps — and if you're not testing AdROAS campaigns yet, you're already behind.In this 2.5 Gamers solo deep dive, Matej walks through exactly how to set up Meta's new AdROAS campaigns, how to unlock the hidden value in your ad impressions, and why this is a must-have in your UA strategy for Android in 2025.

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization. In this episode… Today's marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies? Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.  Join William Harris in today's episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.

Colin McIntosh, founder and CEO of Sheets and Giggles, discussed his journey from being laid off in 2017 to launching a sustainable bedding brand in 2018. Sheets and Giggles, which uses eucalyptus fabric, achieved its first million-dollar month in November 2020. Colin also shared his side project, Sheets Resume, which helps people with resume reviews and AI-driven advice. He emphasized the importance of customer experience, humor, and personalized interactions in retention. Colin highlighted the challenges of forecasting demand and the success of sponsoring content he personally enjoys to drive acquisition.Episode Timestamps:Introduction and Background of Colin McIntosh 0:00Mariah Parsons introduces Colin McIntosh, founder and CEO of Sheets and Giggles, a bed sheets company.Colin mentions his side project, Sheets Resume, which helps with resume reviews and hiring.Colin describes Sheets and Giggles as a brand that has evolved from SpongeBob memes to COVID-19 recovery resources.Colin shares his journey of founding Sheets and Giggles three weeks after being laid off from his previous company.Sheets and Giggles: Early Success and Impact 1:23Colin explains the origins of Sheets and Giggles, including the first shipment of eucalyptus bedding in October 2018.He highlights the company's first million-dollar month in November 2020, two years after the first shipment.Colin mentions appearances on Good Morning America and the company's charitable contributions.He discusses the evolution of Sheets Resume, starting from free resume reviews on Reddit to a more structured AI-based service.Challenges and Strategies in Resume Reviews 2:56Colin shares his experience as a recruiter and the emotional impact of resume reviews.He explains the importance of optimizing resumes for human screeners, who are often harsh and quick in their judgments.Colin describes the development of Sheets Resume, including the use of AI to automate his best advice.He emphasizes the personal relationships he has built with his crowdfunding customers and the importance of creating brand ambassadors.Founding Story and Initial Marketing 7:28Colin recounts his inspiration for starting Sheets and Giggles, including watching the movie "War Dogs" and a conversation with his ex-girlfriend.He shares his process of brainstorming funny names for his business and choosing "Sheets and Giggles."Colin discusses the initial marketing strategies, including Facebook and Instagram ads and the importance of copywriting.He highlights the impact of the pandemic on e-commerce and the shift towards email marketing and SMS.Acquisition and Customer Retention Strategies 10:30Colin explains the three main reasons for using pre-orders: securing funds, proving traction, and building a community of brand ambassadors.He discusses the evolution of acquisition channels, from Facebook and Instagram to TikTok and YouTube Shorts.Colin emphasizes the importance of sponsoring content he personally enjoys, such as podcasts and YouTube channels.He shares insights on the challenges of forecasting inventory and managing customer expectations during supply chain disruptions.Product Development and Customer Experience 14:57Colin outlines the product development strategy for Sheets and Giggles, including the addition of complementary products like duvet covers and pillows.He discusses the importance of creating value on the product roadmap to increase customer lifetime value (LTV).Colin shares his approach to customer experience, focusing on creating dopamine-inducing interactions through humor and personalized touches.He emphasizes the role of good customer care in securing repeat sales and building long-term customer relationships.

Pete Flint, General Partner at NFX and founder of Trulia, joins us for an expansive conversation on how AI is reshaping the foundations of entrepreneurship, platform economies, network effects, and defensibility strategies.Drawing from his deep experience as both a founder and an investor, Pete breaks down what it means to build in a world where CAC is difficult to change and requires expanding LTV by designing invisible, agent-powered experiences and adopting “stackable” approaches to product development.Speaking on the low barriers to entry for startups, he highlights why speed now trumps precision, saying, “There is no prize for being right, but there is one for being fast.”This conversation is a must for anyone navigating the fast-moving world of AI, platform innovation, and startup strategy.What does it mean to build a startup in a world of frictionless tools and unpredictable technological shifts?In this episode, Pete, one of the world's most prominent internet entrepreneurs, helps us unpack how the dynamics of company-building are being transformed - not just by AI, but by new patterns of behaviour, demand, and value creation. We explore consumers' hyper-personalised requirements and what that means for founders navigating shifting entry points and stackable business models. He also speaks on cultural foundations and how an organisation's ecosystem affects outcomes.For anyone grappling with how to lead or build in this dynamic landscape, this episode offers a take on what truly matters.Key Highlights

In this episode, we sit down with the team behind Airflux, the AI-powered ad optimizer from Airbridge, and unpack how it's quietly changing the rules of mobile game monetization.

Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already have?

Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key insights from Klaviyo's new “Future of Consumer Marketing” report, talk about why repeat customers are more important than ever, and dive deep into how marketers can drive loyalty without relying on constant discounting.Key Takeaways:Why B2C CRM is the missing layer in modern DTC marketingHow brands can use first-party data to fuel loyalty loopsThe strategic pivot from acquisition-heavy tactics to retention-first thinkingTactics for building long-term customer value without eroding marginsHow Klaviyo's roadmap is evolving to meet the biggest challenges DTC brands faceTopics Covered:Adil's journey from ecommerce founder to CPO at KlaviyoThe core idea behind B2C CRM and why it's built for DTC brandsThe shift in consumer behavior from transactional to relationship-drivenActionable ways to drive retention and build repeat customersWhat Klaviyo is building next to support this new marketing realityWhether you're a growth marketer, brand operator, or founder, this episode gives you a playbook for building stronger, longer-lasting customer relationships in a world where CAC is rising and loyalty is everything.Timestamps:00:00 - Why Klaviyo is a data company at its core02:05 - Adil Wali's journey from ModCloth to Meta to Klaviyo06:10 - What B2C CRM really means and why it matters now09:15 - The convergence of marketing, service, and analytics13:00 - Building long-term customer relationships with data16:30 - Loyalty beyond discounts: What brands are missing19:20 - How Klaviyo helps brands tackle rising CAC22:30 - Real-world wins: Klaviyo success stories from top brandsHashtags:#DTCMarketing #KlaviyoCRM #EcommerceStrategy #CustomerLoyalty #B2CMarketing #ShopTalk2025 #MarketingPodcast #RetentionMarketing #EmailMarketing #AdilWali #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

¿Qué hace falta hoy para crear una marca potente desde cero? En este episodio charlamos con Mireia Trepat, cofundadora de Freshly Cosmetics, una de las marcas digitales más influyentes del sector cosmético en España. Desde sus inicios sin financiación hasta alcanzar los 40M€ de facturación anual, Mireia comparte aprendizajes clave sobre construcción de marca, marketing digital, recurrencia, captación, fidelización, estrategia omnicanal e internacionalización.

Lex interviews Josh Reeves, co-founder of Gusto, a company specializing in payroll, HR, and benefits solutions for small businesses. Josh shares his journey from academia to entrepreneurship, highlighting the challenges and strategies involved in building Gusto. The discussion covers the evolution of technology from Web 2.0, the importance of understanding customer needs, and maintaining strong unit economics. Josh emphasizes Gusto's mission to simplify payroll and HR tasks for small businesses, aiming to improve their survival rates and overall efficiency. The episode underscores the significance of product quality and customer satisfaction in navigating industry competition. Notable discussion points: 1. Solving Payroll as a Massive, Underserved SMB Pain Point: Reeves highlighted how in 2011, 40% of small businesses were fined annually due to manual payroll errors. Gusto addressed this pain using cloud and mobile tech, making payroll fast, accurate, and accessible—especially for non-experts. 2. Product Sequencing and the Power of a Payroll-Centric Ecosystem: Starting with payroll, Gusto built a sticky, horizontal product with strong retention. From there, they expanded into benefits, time tracking, and more—adding products based on customer pull and reinforcing their ecosystem. 3. Organizational Evolution: From Founder-Led to Functional and Matrixed: Gusto grew from 3 co-founders to 2,600+ employees by evolving from a hands-on team to a matrix structure. Reeves emphasized hiring leaders suited to each stage and giving small, focused teams autonomy to drive new product development. MENTIONED IN THE CONVERSATION Topics: Fintech, Gusto, Payroll, HR, Zazzle, SMB, CAC, Customer, Scaling, Growth, Web2.0 ABOUT THE FINTECH BLUEPRINT 

Cuántas veces has escuchado eso de “Yo trabajo mucho la fidelización de clientes en mi ecommerce”. ¿Y qué es lo que haces? Pues les envío un mail con una encuesta NPS y un cupón descuento para su próxima compra. Cri, Cri, Cri… ¿Y eso para ti es fidelizar? ¿Tú como cliente te sentirías fidelizado y te convertirías en evangelizador de la marca con esta estrategia? Voy a entrar de verdad en lo que es la fidelización y aumentar el LTV con técnicas concretas. En este episodio hablo sobre: El poder del CLV y por qué es vital para tu negocio online. Tácticas para que cada cliente compre más y más veces. Programas de fidelización y suscripciones que retengan a tu audiencia. Ejemplos reales de marcas que triunfan gracias a la recurrencia. Aumentar la rentabilidad de tu ecommerce con estrategias sencillas, y de aplicación inmediata. Y muchas otras cosas que te cuento en este podcast. https://pychon.com/ https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

In this episode of The Wealthy Way podcast, I sit down with Brian Moran, the founder of SamCart, an eCommerce platform that helps business owners sell products, maximize profits, and build long-term customer relationships.We dive into Brian's journey, the birth of SamCart, and how it's changing the game for digital sellers. We also talk about effective upsell strategies, how to grow a business with recurring revenue, and how SamCart got its first round of funding. Brian shares some incredible insights about the impact of money on business, maintaining faith during tough times, and why customer lifetime value (LTV) is key to success.Plus, we discuss how SamCart helps businesses grow faster by cutting out the fluff and focusing on what really works. If you're an entrepreneur looking to grow your business the right way while balancing faith, family, and health, this episode is packed with tips you won't want to miss!Get access to our real estate community, coaching, courses, and events at Wealthy University https://www.wealthyuniversity.com/Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/ If you want to level up, text me at 725-527-7783!--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generat...

Ever find yourself navigating the complex world of debt and lending, wondering how to secure the best terms for your real estate deals? In this episode, I'm going to do a bit of a deep dive into the details of our debt and lending strategies for property acquisitions and refinances, focusing on lender selection and term prioritization.As well as expounding into our four (4) big principles:✅ Why having an exit strategy built into your loan terms is crucial for long-term success.✅ Discover the advantages of securing lenders who offer extended interest-only periods and minimal escrow requirements.✅ Understand why we focus on debt service coverage ratio (DSCR) over loan-to-value (LTV) when assessing deals.✅ Learn the importance of building relationships with lenders who are responsive, transparent, and collaborative.If you're looking to optimize your debt strategy and secure favorable lending terms, this episode is a must-listen. We'll equip you with the knowledge and insights you need to make informed decisions and achieve your real estate investment goals.

Commercial Loan Default - #264 In this episode, we break down a five-year saga involving a major commercial loan default — a rollercoaster story filled with challenges, lessons, and (finally) a successful exit. Back in March 2020, a borrower with a massive portfolio of commercial real estate reached out to us for liquidity. What followed was a series of 10 loans backed by 15 properties, a mix of strong assets and serious organizational chaos. From high cash flow and minimal leverage to bounced ACHs and missed payments, this story has it all. We'll walk you through: How we sourced this deal and why it looked “too good to be true” at first Why underwriting at a low LTV saved the day The challenges of working with a disorganized next-gen ownership group How default and foreclosure almost happened (but didn't) The ultimate refi and payoffs that wrapped it all up — five years later Whether you're a lender, investor, or just love real estate war stories, this episode gives an inside look at how commercial loan deals can go sideways — and still end well.

So, you've got a killer product… Now what?In this episode, Purdy & Figg co-CEOs Jack and Charlie Rubin explain how they grew from £452K to over £50M on a £25 product. Their rapid growth didn't come from luck or cheap hacks, but from an obsession with product uniqueness, customer retention, and brilliant offer design. Thanks to their bold bets, they didn't just scale, they exploded, and they're here today to explain exactly how. They also reveal why they're saying “no” to US expansion (for now) and how sticking with the UK is a power move, not a limitation.If you're a DTC founder, marketer, or operator, this episode's packed with practical gold and growth lessons, so don't miss out.Let's jump right in!Key Takeaways:00:00 Intro 00:16 The main factor for Purdy & Figg's success 02:53 LTV, risk tolerance, and aggressive growth 14:42 The importance of testing in paid media 19:51 Inventory planning and operational challenges28:20 Agency-brand relationships 36:17 Expansion strategy and market entry42:48 Outro Additional Resources:Follow us on X:

Building a great game is hard—but getting players to actually discover and play it? That's often harder. In this episode of Building Better Games, Ben sits down with user acquisition expert Matej Lančarič, whose decade of experience spans mobile, PC, Steam, and cross-platform launches. Together, they dive deep into the realities of user acquisition (UA), creative strategy, and why great games still fail without a clear plan to get players in the door. We break down: What “user acquisition” really means in 2024 Why CPI, LTV, ROAS, and retention all matter—but don't tell the whole story How studios waste UA budgets by skipping data health and onboarding funnels Why today's ads look nothing like the games—and why they still work The surprising metrics that matter most (and how to track them) What the best studios are doing to lower CPI and extend LTV curves The role of creative testing, paid channels, and landing page optimization Matej shares how mobile's UA evolution is coming to PC and console games, and why studio leaders must get hands-on with their marketing strategy before it's too late. Whether you're a game developer, producer, or studio lead, this episode is your tactical crash course on how to actually reach players in 2024's overcrowded game market. Connect with Matej Lančarič: Website: https://lancaric.me/ LinkedIn: https://www.linkedin.com/in/matejlancaric Twitter: https://twitter.com/matej_lancaric Join the Community Our Discord community is live! Join the conversation with game developers, producers, and industry leaders committed to improving the future of game development: https://discord.gg/ySCPS5aMcQ Looking to level up your game production skills? Explore our online course designed to help you become a more effective game producer: https://www.buildingbettergames.gg/succeeding-in-game-production Stay ahead with game development insights delivered straight to your inbox. Subscribe to our newsletter: https://www.buildingbettergames.gg/newsletter Connect with Us: LinkedIn: https://www.linkedin.com/company/building-better-games Twitter: https://twitter.com/BBG_Podcast Instagram: https://www.instagram.com/buildingbettergames Website: https://www.buildingbettergames.gg/ Support the Show! Help us create more amazing content by joining us on Patreon: https://www.patreon.com/BBGOfficial

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.Chapters:00:00:00 – Welcome to Perpetual Traffic: Let's Get Into It00:00:17 – Business Models, Boundaries & What We're Not Sharing00:02:40 – NAC Unpacked: The Metric That Changes Everything00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability00:11:23 – Drawing the Line: Setting Smart, Scalable NAC Targets00:14:49 – What It Really Takes to Scale Without Burning Cash00:18:53 – Membership vs E-comm: Mapping the Buyer Journey00:19:23 – Ads That Stick: How to Push LTV Higher From Day One00:21:06 – Target Smarter: Tools That Take the Guesswork Out00:22:48 – Why Subscribers Are the Real Growth Engine00:23:40 – Power Moves: CAPI & Data Suite in the Acquisition Stack00:26:07 – Looking Back to Move Forward: What the Data Tells Us00:30:51 – Hit the Number, Kill the Churn: The NAC Target Playbook00:35:01 – Wrapping It Up: Takeaways, Clarity, and What's NextLINKS AND RESOURCES:Episode 668: Part 2 – The 5 Step Formula to Determine Your nCACEpisode 581: Why nCAC Is ‘The New ROAS' in Digital Marketing With Scott DesgrosseilliersEpisode 616: nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your MarketingGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us...

Hey Note Closers! Scott Carson here, ready to take you on an exciting journey—a deep dive into a portfolio of 72 first-lien notes! This episode isn't just theory; it's a practical, hands-on demonstration of how to analyze a large portfolio, identify profitable deals, and maximize your returns.Key Aspects Covered:This episode provides a step-by-step walkthrough of analyzing a diverse portfolio of performing and non-performing notes. Here are the key highlights:Portfolio Overview & Data Analysis: We begin with an overview of the portfolio, including the distribution of performing and non-performing notes across various US states. I discuss accessing and using raw data from lenders to make informed decisions.Developing an Investment Strategy: Based on the raw data, we develop different investment strategies considering various factors like loan amounts, equity, and LTV. This includes determining appropriate offer prices.Cherry Picking vs. Portfolio Purchase: We discuss the pros and cons of focusing on specific notes ("cherry-picking") versus purchasing the entire portfolio.Practical Formula Application: We use formulas to calculate equity, cash flow, and ROI for both performing and non-performing notes. This provides a step-by-step guide to evaluating the financial potential of each note.Non-Performing Note Strategies: We explore specific strategies for handling non-performing notes, such as modification, foreclosure, and cash-for-keys.Learn from a Real-World Example:This episode isn't just about theory; it's a practical demonstration using a real-world portfolio of notes. I'll walk you through my thought process for evaluating each note, making offers, and maximizing potential returns. This hands-on approach offers invaluable insights for all note investors, regardless of experience level.Connect and Take Action:Ready to refine your note investing strategies? Book a call at talkwithscottcarson.com to discuss your individual needs. Don't miss out on this opportunity to enhance your skills and elevate your portfolio!Watch the original VIDEO HERE!Book a call with SCOTT HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestSign up for the next FREE Note Weekend Class HERE!Get signed up for the Next Virtual Note Buying Workshop Now!

This episode features an interview with Gaurav Agarwal, COO and Revenue Leader at ClickUp, an all-in-one productivity platform that replaces all individual workplace productivity tools with a single, unified platform. Gaurav shares his thoughts on keeping your content strategy relevant and the iteration and testing needed to go viral. He also discusses maintaining a blend of B2B and B2C tactics to achieve scalable success.Key Takeaways:Content strategy and going viral is much more about consistency and iteration than it is about the spark of one amazing ideas. Rigorous and experimentation leads to long-term ROI. To stay relevant in marketing, you have to keep up to date on generational trends and new formats of reaching people. You can't get comfortable being a great marketer in an outdate channel. You have to keep bets in your portfolio that have an asymmetric upside, which you can only do if you are willing to take on a certain amount of risk. Don't get too excited about immediate ROI. Quote: A huge part of perfecting craft is you want to stay relevant.  I know amazing marketers  who are gods of Facebook and building viral content on Facebook.  And they fought the short form vertical video format with TikTok so much. They looked down upon it because they thought that this is cringy, this is shot on an iPhone. And I'm like, why are you doing this to yourself? Like, do you not want to be culturally relevant in the next decade? So, a huge part of a great team is staying hungry and not thinking that you've arrived because content, media, consumer preferences, even software is a generational business.  You have to stay on with the formats of what the future is and keep moving towards that direction versus be so happy that I'm this amazing marketer on Facebook. Dude, like your time is up. Facebook pages don't get any distribution anymore. Episode Timestamps: *(03:29) The Trust Tree: Size of audience and LTV should drive your marketing strategy *(11:18) The Playbook: Strategic iteration to go viral on social *(38:03) The Dust Up: Adapt content to different channels and stay true to your brand ethos *(43:52) Quick Hits: Gaurav's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Gaurav on LinkedInLearn more about ClickUpLearn more about Caspian Studios

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

ชี้ชัดด้วยตัวเลข! เครดิตบูโรย้ำ หนี้ครัวเรือนไทย ‘เข้าขั้นวิกฤต' คนไทยที่สุขภาพทางการเงินดีมีเพียง 5 ล้านคน รายละเอียดเป็นอย่างไร การผ่อนคลาย LTV ชั่วคราวจะช่วยแก้วิกฤตอสังหาริมทรัพย์ได้หรือไม่ พูดคุยกับ พรนริศ ชวนไชยสิทธิ์ นายกสมาคมอสังหาริมทรัพย์ไทย

Hey Note Closers! Scott Carson here, ready to dissect a juicy real estate investing case study—a portfolio of 16 notes! Buckle up, because we're diving headfirst into the details, sharing valuable insights that'll help you boost your own investment game. This isn't just another episode; it's a masterclass in how to analyze a portfolio, uncover hidden gems, and make some serious cash!The Story:One of my brilliant coaching students, a busy professional juggling a thriving clinic and a whole lot of other ventures, recently bought a 16-note portfolio. What's even more impressive? They closed on these deals within their first 30 days! These are some serious power players. Let's just say we should all follow their lead! They're now looking to raise some capital for new projects and offered this portfolio up to our inner circle. This episode is about helping us all analyze it.Key Takeaways:Portfolio Analysis 101: We dissect the entire portfolio note by note, analyzing key metrics such as interest rates, loan-to-value (LTV), monthly payments, occupancy, equity, and remaining terms.Identifying Performing vs. Non-Performing Notes: Learning how to quickly distinguish between performing and non-performing notes is key. This analysis reveals valuable insights into potential challenges and opportunities within each asset.Estimating Values: How to estimate the current market value of each property using different techniques and tools. Zillow can only get you so far, and we explore why.Strategic Pricing and Negotiation: We explore different pricing strategies for different situations. Knowing when to adjust your offers based on specific circumstances is key!Capitalizing on the Emotional Factor: Sometimes, the best deals involve sensitivity and empathy. We discuss a strategic approach for negotiating with borrowers, respecting the emotional aspect of potential issues and keeping the deal moving.Actionable Insights:We go beyond the numbers, examining the specific circumstances of each note. We delve into factors like whether the property is occupied, the condition of the property, the borrower's history, and the potential challenges and opportunities each property presents.The results:Scott's clients initially purchased these properties for a mix of reasons—cash flow diversification and capital appreciation. However, this episode will show that even if the portfolio was initially acquired for one reason, it can be strategically transitioned to another as the client's needs change.More Than Just Numbers:This isn't just about spreadsheets and calculations; we explore the human element behind these investments. We discuss how to approach the borrowers with empathy and sensitivity, making ethical business decisions that consider their circumstances.Ready to level up your note investing game? This episode is packed with actionable insights and real-world strategies you can implement immediately. This isn't theory; it's real-world, hands-on experience from successful investors.Watch the VIDEO BREAKDOWN HERE!Book a call with SCOTT HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes PinterestGet Signed Up For the Next Note Buying Workshop HERE!Get Signed Up For the WCN Membership HERE!

Register here for the live online event to learn about ‘Cleveland's Amazing Cash Flow Opportunities on Thursday, 3/20. Keith discusses the current state of the real estate market, highlighting that single-family rents have risen 41% since pre-pandemic times, while multi-family rents have increased by 26%. Single-family rents have been rising faster than prices for nine months, benefiting investors.  Austin, Texas, is an example of how increased supply can lower rents, as seen in their drop in rents after the city relaxed building regulations.  Real estate strategy expert, Phil, joins us and explains how this niche method can offer high leverage and cash flow. Show Notes: GetRichEducation.com/544 For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com GRE Free Investment Coaching:GREmarketplace.com/Coach Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  For advertising inquiries, visit: GetRichEducation.com/ad Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Complete episode transcript:   Automatically Transcribed With Otter.ai    Keith Weinhold  0:01   Welcome to GRE I'm your host. Keith Weinhold, build it and rents will fall. I discuss the direction of rents and prices. Then a real estate strategy for all time that can generate 8x leverage with investor cash flow and the exact city that could be the most advantageous for it today on get rich education.    since 2014 the powerful get rich education podcast has created more passive income for people than nearly any other show in the world. This show teaches you how to earn strong returns from passive real estate investing in the best markets without losing your time being a flipper or landlord. Show Host Keith Weinhold writes for both Forbes and Rich Dad advisors and delivers a new show every week since 2014 there's been millions of listener downloads of 188 world nations. He has a list show, guess who? Top Selling personal finance author Robert Kiyosaki, get rich education can be heard on every podcast platform, plus it has its own dedicated Apple and Android listener phone apps build wealth on the go with the get rich education podcast. Sign up now for the get rich education podcast, or visit get rich education.com   Corey Coates  1:13   You're listening to the show that has created more financial freedom than nearly any show in the world. This is get rich education.   Keith Weinhold  1:29   Welcome to GRE from elizabeth new jersey to Elizabeth, Colorado and across 188 nations worldwide. I'm Keith Weinhold, get rich education, founder, Forbes real estate council member, Best Selling Author and long time real estate investor, you are inside, get rich education. What's that all really mean? Ah, I'm just another slack jod and snaggletooth podcaster.nationally, rents for single family homes are growing faster than for multi family apartments. Okay, that you might have already known, because for a few years, we've been in this era where available single family rentals are scarce and apartments are closer to being adequately supplied across the nation. We're now at the point where median single family home rents are up 41% since those blissful and Halcyon pre pandemic days, and yet, multifam rents are up just 26% since that time. So it's 41 versus 26 and that's all according to a new report from Zillow. Now you probably listen to this show every week, so although that might be a helpful update, you probably don't find those facts surprising at all. But here's a more nascent trend that could surprise you. Every single month for the past nine months now, single family rents have risen faster than single family prices. Yeah, the John Burns home value index is up 3.3% annually, and the rent index shows that those rents are up 3.6% so 3.6 versus 3.3 really not a big gap there, but single family rents rising faster than prices for nine months. You know that's exactly what swings things into your favor as a real estate investor, it increases your ratio of rent income to purchase price. This has been happening because for someone that needs housing out there, paying rent has looked more affordable than buying a home. So then those things have to soon come back into balance. Now you remember that five months ago, I visited Austin, Texas, walked the streets and with all of the new building of apartment towers there, I called it America's oversupply, ground zero for apartments. Well, I'm not sure if you've noticed, but here, a few months later, major media sources are now reporting on the same thing that I was telling you about on the ground five months ago, and this is really insightful for real estate investors in a real world case study that will be on every intro to economics syllabus this fall, rents in Austin, Texas plunged. They fell 22% from their peak a couple years ago after the city accelerated permitting processes and scaled back the rules on building height, and this is exactly what created Austin's apartment supply surplus and therefore lower prices for renters. Bloomberg was the one recently reporting on this. So Austin's, if you build it, rents will fall mantra that created about 50,000 new units over just the past two years, a 14% increase. I mean, that is the biggest spike in supply of any US city. Over that time, just tons of cranes in the air. And by the way, the median asking rent in Austin, Texas is now $1,400 remarkably, though, that is down a full 400 bucks from the height of the pandemic. I mean, that is such an aberration That is so weird and rare. Yeah, Austin rents dropped from $1,800 down to $1,400 in in fact, that is so weird, and they've fallen so much that notoriously pricey Austin is no longer the most expensive city in Texas. It's now DFW. And you know, this is astounding on a few levels, because typically rents are even more stable than home prices. Gosh, but now to take off our investor hat for just a minute. Don't worry, we'll put it right back on. This is what society needs. I mean, how in the world are we the nation that put a man on the moon in 1969 yet we can't house our own people today. It's what I've discussed before. We need to build more. If you build it, rents will fall. If you build it, home, prices will become affordable. Again, we're not doing enough of that. Not enough places are following Austin's model. Up zoning, as I've told you before, up zoning. That's the name for allowing taller building heights. And you know what? That's something that both developers and environmentalists often like. Both types developers get what they want, and environmentalists know that housing and the economics of that are more efficient. There's less energy use in everything when we build up and we build apartments rather than single family homes, Austin relaxed regulations and they got it done. So congrats to them. I mean, that is a model for what we can do to address not only housing affordability, but the swelling homelessness problem like I enjoy talking about as well. So yeah, congrats, Austin, though you might have gotten too far ahead of your growth for the short term. America really needs the housing so thank you.    Now here's some ominous news for society and the economy. I wouldn't make too much of it yet, but the Atlanta Fed tracker has plunged. They're now forecasting a shrinking economy this quarter, minus one and a half percent. GDP is a projection which that gets us going down into recession territory, and part of the reason for that is this recent drag in consumption. But news like that can come and go, and we all know how frightfully just laughably bad recession predictions have been for years. We haven't had one in five years. So I want you to get the longer term lesson here, because things pop up like this over time. What usually happens to real estate in a recession? Because we know that there's going to be one. No one knows when. What happens is that unemployment rises. That is bad, home prices go up. Yes, home prices typically rise modestly in a recession. Just remember, since World War Two, home prices only fell significantly in one period, and it was a bad one in those years around 2008 what happens to interest rates? Interest rates of all kinds. In a recession, they fall. Interest rates fall. The Fed make sure that happens, and the reason for that is rates fall because the economy needs the help to review what you've learned so far today, single family rents are rising faster than apartment rents. Single Family rents are rising faster than single family home prices, although not by much. And Austin is proof that if you build it, prices will fall. And during recessions, residential real estate is a good place to be. Then let's say it's a widespread job loss recession as we pivot into the core content of today's show, you're probably quite familiar with the turnkey real estate investing model, where ideally on day one of your property ownership, your income property is either new or renovated. There's a tenant in it. It's under management, and you might even get a little trickle of tenant rent at the closing table. All right, but instead, what if you had six months of patience you own the property for those months through the renovation, and what's your reward for doing that? It is both high leverage and high cash. Flow, potentially, and usually those notions are antagonistic. High leverage means low cash flow and vice versa, but not with what we're talking about today, my expert guest and I discuss how you can have both the cash flow, which is like your spending money, and the leverage that constitutes your long term wealth growth, and he has bought, renovated and sold more than 2000 properties. And my guest and I go back more than 10 years before I go to break where you hear who sponsored the show this week, I have a trivia question for you, and you'll see what this has to do with our episode soon enough, Ohio has six cities with a population of 100,000 or more. Name them. Name those six Ohio cities. I'll give you your answer later. I'm Keith Weinhold. You're listening to get rich education.   You know what's crazy, your bank is getting rich off of you. The average savings account pays less than 1% it's like laughable. Meanwhile, if your money isn't making at least 4% you're losing to inflation. That's why I started putting my own money into the FFI liquidity fund. It's super simple. Your cash can pull in up to 8% returns, and it compounds. It's not some high risk gamble like digital or AI stock trading. It's pretty low risk because they've got a 10 plus year track record of paying investors on time in full every time. I mean, I wouldn't be talking about it if I wasn't invested myself. You can invest as little as 25k and you keep earning until you decide you want your money back, no weird lock ups or anything like that. So if you're like me and tired of your liquid funds just sitting there doing nothing, check it out. Text, family to 66866, to learn about freedom. Family investments, liquidity fund, again. Text family to 66866,    hey, you can get your mortgage loans at the same place where I get mine, at Ridge lending group NMLS, 42056, they provided our listeners with more loans than any provider in the entire nation, because they specialize in income properties, they help you build a long term plan for growing your real estate empire with leverage. You can start your pre qualification and chat with President Caeli Ridge personally. Start Now while it's on your mind at Ridge lendinggroup.com, that's Ridge lendinggroup.com.    Richard Duncan  12:46   This is Richard Duncan, publisher and macro watch, listen to get rich education with Keith Weinhold, and don't quit your Daydream.   Keith Weinhold  13:02   We were last graced with the presence of this week's guest about two and a half years ago. Since then, we had dinner together in Boston. He is a long time experience expert in the real estate BRRRR strategy will explain, and he knows just the exact few markets where the strategy really works and where it doesn't, and he explains how this can deeply accelerate your ROI and your portfolio growth and get this he's been a real estate investor since he bought his first rental property in 1978 he's been working the burst strategy and mentoring others on it since before there even was a burr acronym, brrr, he has mentored and coached more than 5000 investors. Oh, it's great, Phil, welcome back onto the show.   Phil Alexander  13:54   Keith. Thanks so much. It's such a pleasure to be here. It's always great to see you, and the time really flew from when we were able to break bread together in Boston, which is my hometown. And as I recall, we went to America's oldest restaurant, the union Oyster House, which was a fun experience   Keith Weinhold  14:14   right, where there are lobsters crawling all over the place. Yeah, that was a cool distinction to meet with you in America's oldest restaurant there in Boston. Pretty unforgettable. Phil, though you're from Boston, well, that's not really where the cash flowing numbers work so much you're an expert in the art of the BRRRR  the real estate, buy, rehab, rent, refinance and repeat strategy, and then we'll discuss the market that you say is number one in the USA for this so really high level, big picture. For those that don't know, what is the burr strategy? What makes it so compelling?   Phil Alexander  14:55   There are a lot of different ways Keith to discuss the burr. Strategy. It really is nothing more than a turnkey property. However, in the old days, I'll say, you know, I've been in the business for over two decades, we would sell turnkey properties, and a buyer or investor would come to us, and we'd show them a number of properties that were available. They'd pick one, we'd renovate it, and then they would have it inspected, and then we would correct against that ugly inspection report, and then they probably would be using leverage, so there'd be an appraisal, and then we'd put a qualified tenant in place. And after all that had happened, we would close on the property, and they'd be cash flowing from day one. There's nothing wrong with that approach and strategy. It's very conservative, but relative to the burst strategy, Keith The one big element that's missing in the classic turnkey model, there's no built in equity. And what the burst strategy does is it allows the investor to create value through that renovation, and it's nothing more really than a developer himself or herself does when they renovate the property to create value, and in doing so, you then wait a prescribed period of time, often called a seasoning period, and then you do a cash out refi to pull out that built in equity that you created yourself. And the idea then is to recycle that cash and buy into your next property.   Keith Weinhold  16:35   Why don't you give us a real example with some numbers?    Phil Alexander  16:40   Let's say you could find a place. Now, anybody in California is going to listen to this say this doesn't happen because you can't buy houses for this. But trust me, you can't. You buy a house for $60,000 you renovate it for $40,000 that means you have $100,000 invested in that property. However, you bought that house because you knew, once renovated, it was likely to be worth, let's say, conservatively, 120,000 and yet, when you go and do the cash out refi often at six months from the time you acquired the property in the first place, you're going to be able to pull out up to 75% of that appraised value. I'll do the math for you quickly. 75% of that $120,000 is $90,000 you only put 100,000 into the property in the first place. So at a glance, that suggests that you've gotten this property for $10,000 Well, to be fair, you do have closing costs. So let's say the closing costs and the finance fees on that cash out refi loan are about $5,000 so in essence, for $15,000 you now own a property worth 120,000 now an illustration of the value of this BRRRR strategy is if you were to go and buy that very same house, 420,000 renovated, tenanted, cash flowing, it would cost you 20% down, which would be $24,000 plus finance fees and closing costs would push it to or over $30,000 here's the bottom line. Would you rather get it so it's cash flowing from day one after closing, no built in equity and 30 or $32,000 out of pocket? Or would you rather get it where you only have 15,000 out of pocket? And I can do the math on that and tell you that you're more than doubling your cash on cash return with the BRRRR strategy   Keith Weinhold  19:07    yes, and you've also increased your leverage ratio in the example that you gave after waiting six months, much of which includes waiting for that rehab to take place, you have A 120k property. Like you said, you only have 10k into it. Maybe add five more K to that for closing costs and such. So you've got 15k into a 120k property. That is an eight to one leverage ratio,   Phil Alexander  19:33   exactly. And there are numerous other examples, typically speaking, Keith in good investor advantaged markets with the burst strategy. You can expect after leverage, after that, cash out refinance loan to be netted in the range of 200 to $250 per month cash flow. That's the rental property the. Less all of the direct expenses, less your monthly payment on the loan. Your net positive cash flow every month is between 202 150 in most good markets,   Keith Weinhold  20:13   that is really good on a single family home, because typically when you have a higher leverage ratio, when you're borrowing more, that really crunches your cash flow. But in this terrific example that you gave, it does not So Phil to help distinguish the burr strategy from an investor buying a turnkey property. To make that distinction, I think of the turnkey provider is really already doing the first three letters of the BRRRR acronym for you, because the turnkey company, they buy it, they rehab it, and they rent it before selling it to you. They're doing the first three for you here, when you hang around for all five letters of the acronym, you can be the beneficiary of what you just described.    Phil Alexander  20:58   Spot on, Keith, that's exactly right. The bottom line is, I think a game changer for our company of late is that we have found a market where you could earn two to three times the net positive cash flow on a monthly basis with the BRRRR strategy.    Keith Weinhold  21:19   Yes, we're going to get into just where that market is, the number one market in the USA for the burr strategy, in Phil's opinion. But Phil, I think before some people wrap their head around the BRRRR strategy, sometimes they consider the investor doing this themselves. What's intimidating about doing BRRRR by yourself is that first R in the burr strategy, the rehab, it seems like a nightmare, especially across state lines for an investor to find and retain and to manage contractors, but you have a system where this is all integrated.   Phil Alexander  21:57   exactly, you Know, Keith, I consider the two biggest pain points for an early investor is actually that first letter the B. You can buy properties anywhere, but the trick and the key is to buy a property that you know, with proper renovation of a rental standard, in fact, will be worth, generally, 20 to 30% more than your out of pocket cost. The second pain point is the construction component, finding a contractor, managing a contractor, keeping the contractor on the job and productive and not running away with your money.   Keith Weinhold  22:44   We make you lose faith in humanity. Yeah,   Phil Alexander  22:48   yeah. We don't really even need to go into detail more on that, but you're absolutely right, and what we do, which I think has made a significant difference, we have our own crews. We're able to have the projects managed. We have detailed scopes of work, for example, that detail line by line, item by item, the scope of work and the draw schedule to renovate a property and deliver it on time, on budget, without exception,   Keith Weinhold  23:21   tell us about the track record of the team in the contractors. I think most people's bad experience starts with day one, when the contractor shows up 45 minutes late with beer on their breath.   Phil Alexander  23:35   It could be, it could be, I am blessed. Currently, I'm active in three markets, although during my career, I've worked in 19 different markets around the country, not become fickle, but because markets do come and go. But I'm in Baltimore and Philadelphia and Cleveland right now, and the bottom line is that I have cruise boots on the ground in every market, and my one general contractor that oversees all three markets, he's been with me for over 15 years. As you mentioned earlier, I've been in the business for over two decades. We've just been doing this, like you said, since before there was an acronym to what we were doing. It's just a sensible thing to do. We know each other well. We get the scope of work done accordingly. That's something that we, with pride, say is a guaranteed number, which you don't often find in this business. Meaning if we have not gotten it right, if we have screwed it up, if we find something that we missed when we were, you know, reviewing the house and drawing together the scope of work, that's not the client's problem. That's our problem. If we say the rehab is 50,000 the rehab is 50,000 period there is no cost overrun.   Keith Weinhold  24:58   We don't want. Contractors smelling like Michelob Ultra we want contractors smelling like sawdust and WD 40. But Phil, you talked about the specific markets that you work in because they're burr advantage markets, Cleveland, Philadelphia and Baltimore. Tell us about the one that is number one in the nation right now, and why   Phil Alexander  25:21   Cleveland, Ohio. And it's not because my dad was from Cleveland. When we were kids, we all played I haven't met one person who hasn't on a seesaw, if you recall, you know, and now in your mind's eye, imagine the seesaw. One end is home prices and the other end is annual return. When the home prices are high, the returns are low. When the home prices are lower, the returns are higher. That's why, sadly, for virtually everybody on the West Coast, my hometown of Boston, New York, Washington, DC, South Florida. These are amongst, to put it bluntly, the worst markets in the country to try and cash flow positive. What makes Cleveland, however, especially unique. I'm oversimplifying, perhaps, but it is blessed to have both lower home prices than most markets, but very healthy real world rents, and that's a juxtaposition that causes extreme cash flows. I think at the current moment, I might have one property that doesn't cash flow 500 or more dollars per month, net positive cash flow, as we were discussing, 200 to 250 is normal for a good market, even in my other markets of Baltimore and Philadelphia. But you come to a market like Cleveland, and it's absolutely extraordinary. This is a perfect segue, if you'll allow me to the thing that makes us and me different. There's a billionaire car dealer by the name of herb chambers in Boston. In fact, he just sold, I understand his business for $1.58 billion massive car dealer. That's not important. What is important is his whole marketing mantra, Keith, is I don't sell you cars. I help you acquire your next vehicle. I don't just sell investors houses, Keith, I have taken an approach, and I've been doing this for a number of years, where I help investors achieve their goals. I have a very specific process, and I'd be happy to share, if you'll allow me, yeah, I first ask people about their war chest. To me, that's the amount of liquid capital they have to invest when they're ready to pull the trigger. It's not just cash in the bank. It can be equity in a home that they can pull out with a home equity line of credit, a HELOC, maybe they have a retirement account that they're able to borrow against. It's their money, after all, but that amount of cash is your war chest, and frankly, I'm not one of those people who says, You can buy real estate with no money, if you have maybe $30,000 or more, I can get you in the game. The second question I ask is, what's your goal? Because every one of us in this business has a goal. Every one of us, I don't need to know the specific goal. But whether it's to have your partner give up the nine to five job, or you want to give up the 90 to five job yourself, every goal has a cost. So what I seek to find out or learn is, what is your number in terms of a goal, how many 1000s of dollars of passive income every month are you looking to achieve? And then the last question is, time frame? Are you looking to achieve that goal in? What three years, five years, 10 years. And then, simply put, whatever the answers are, I show you how it's going to happen.   Keith Weinhold  29:18    See, these are the types of questions that your everyday realtor just doesn't ask you. I mean, Phil doesn't just sell you houses. He helps you achieve your stated goals for passive income. There's nothing wrong with an everyday realtor, but that's just not the lane that 98% of them are in. And what makes this burr strategy so compelling? I'm just doing calculations, not even on the back of a napkin, but in my head here, if you've got eight to one leverage, like we do in the example here, even if you have 3% annual appreciation on a property, that's a 24% return on the 15k of skin in the game that you have here. And then additionally, if you achieve $500 Dollars of monthly cash flow once your burr property is done, that's $6,000 a year divided by only 15k of skin in the game. That's a 40 or 40% cash on cash return in addition to the leverage depreciation that stepped up. And these are two of only five ways you're paid. This is why people love the burr strategy, if you've got the patience to wait six months,   Phil Alexander  30:25   here's the other thing too. A lot of people say, Is it possible to cash out earlier? And the answer actually is yes, but you have to be prepared to decide what's that worth to you. Meaning, if you wait six months, you can expect 75% of the appraised value. However, I have some lenders that I can introduce that will do a DSCR loan, debt service coverage ratio loan, which is against the cash flow capability of the house rather than the credit worthiness of the borrower, and they'll do it at three months, and yet it'll be at 65% perhaps of the appraised value, a lower loan to value or LTV. But still, it's a cool way to roll plain and simple.    Keith Weinhold  31:18   Yes, so Phil, here, he offers you total solutions. It's not just helping you with the Property selection, it's renovation by his license, then insured crews, introductions to the financing needs that you might have hash out, refinance introductions and that all important professional property management, unless you choose to manage the property yourself. And Phil, I want to ask you more about Cleveland and just the neighborhoods that you're selecting in a moment, but I've got great news here. You get to join Phil live. He and a GRE investment coach are co hosting Cleveland's amazing cash flow opportunity with the burr strategy, and you can join from the comfort of your own home. It is just 10 days from today, Thursday, March 20, at 8pm Eastern. Registration is open now at GRE webinars.com I suggest you register. We had hundreds of registrants for our last BRRRR event, which was last year. But Phil, tell us more about what you'll let us know on that webinar when it comes to Cleveland areas and neighborhoods.   Phil Alexander  32:26   Sure thing Keith, Cleveland's a pretty dynamic and interesting town. Of course, most people know it's the home of the rock and roll, Hall of Cleveland rocks and Exactly. And there are so many things about Cleveland that I think are really kind of cool to get to know. First of all, we talk or you mentioned appreciation, home price appreciation in Cleveland last year, 7% Yeah, crazy, absolutely crazy. The cost of living is well below the national average, it's at 6% below. Now here's the interesting thing, too, the rent to own ratio of people who rent versus own, very strong 59% rent. And of course, if you're a landlord, what does that mean? It means a greater opportunity to have qualified tenants in place with very low vacancy periods regardless. Now the average rent is $1,433 a month, which, again, when you're talking about properties, the average price of which, even with the renovation, is between 100 and 130,000 let's say 14 133 is even ahead of that cool little metric that we sometimes call the 1% rule, where the rent is at or above 1% of the value of The property. It's a small city only about 360,000 people the metro area, of course, a bit larger, at 1.7 million. And there are a number of top employers, and you know, the Cleveland Clinic, obviously well known Progressive Insurance. Love their ads. Sherwin Williams, you think about that the next time you want to go paint, but it's as to where we're investing principally we target Keith. What often are called C and C plus neighborhoods this week, yeah, often on the eastern, southeastern side of the downtown. Of course, to the north, you've got Lake Erie, so you don't want to get wet, so that you stay east, west or south. And yet, there are a number of places, maybe areas, if you're familiar with Cleveland, like Shaker Heights, Maple Heights, Brooklyn Heights, Cleveland. Heights, University Heights, all of these areas are considered suburbs with high taxes, uniquely so we tend to stay away from those, but in close proximity, we're all around them, and we benefit in terms of appreciation by being all around them, but not being in them, because you don't achieve any higher rent in those suburbs, but you do have the higher taxes, and in that respect, we're able to enjoy these outsized returns.    Keith Weinhold  35:37   This is a rare opportunity for you to meet Phil, someone with this wealth of experience. And of course, the benefit of showing up live, if you so choose, is you can ask a question yourself and have it answered. Phil, do you have any last thoughts overall with anything, whether that's the burr strategy or Cleveland itself, or anything else?   Phil Alexander  36:00    First of all, a lot of people ask me, Keith, you know, with rates mortgages and this and that, what do you think I heard? Maybe they're going to go down in the spring or the summer? Should I wait? The answer is no, the best time to invest is yesterday, and you will always be able, in a market like Cleveland, for example, to enjoy strong, positive cash flow. And you know something, as I said before, I've worked in 19 different markets. As soon as Cleveland stops being such a cash cow, I guess I'll have to move on and find the next great thing. But until then, I'm in Cleveland.    Keith Weinhold  36:40   It is supply demand. Our listeners know, as I've shared with them, that the Northeast in the Midwest are under built markets. So you have the opportunity to own an asset that everyone is going to want in the future. It ought to be great. Phil, it should be terrific 10 days from now. Thanks so much for coming on to the show.   Phil Alexander  37:01    It's my extreme pleasure, Keith, I have to say, in all the years that I've known you and known your listeners, they are easily amongst the best educated and most serious investors I have the pleasure to deal with. So it's always a pleasure to come back and thank you for having me.    Keith Weinhold  37:19   That's really kind. Thanks for saying that.   Yeah, excellent. BRRRR. Breakdown from Phil the consummate expert. In fact, when we had dinner at America's oldest restaurant, we sat just across from JFK, his favorite booth. He used to dine there. He was also a Bostonian. Of course, which six Ohio cities have a population of more than 100,000 people? They are Akron, Cincinnati, then, of course, the subject of today's show and our upcoming live event, Cleveland. Also Columbus, Dayton and Toledo of all 50 states, Ohio has tons of industry diversity. They had the nation's seventh largest population, and Ohio's population is slowly growing. A number of GRE buyers, just like you, have already connected with our investment coaching, so therefore you got the introduction to Phil and have already bought BRRRR through Phil, including in Cleveland, but he is sourcing more of them for this event. Phil and I looked at some Cleveland single family rental pro formas together that utilized the burr strategy that cash flow over $600 even two properties that cash flow over $700 but I would say those results are not typical. The ARVs after repair values have been pretty good. What Phil does is he runs comps of properties within a quarter mile before the appraisal. And you know, to give you a little behind the scenes. He bought the same software that lenders use to run valuation reports. So he has it himself. Phil has shown me proformas where you get cash back at closing, and therefore what that means are infinite returns. Though that's not an expectation that you should have, though it's nice when it happens, people are often buying two or three properties at a time. And to give you a little more, behind the scenes, Phil has his own in house wholesale unit for helping source these properties. And for every 100 properties, he buys two to five of them, Cleveland rocks. But even if you're more into rep, it's completely free to sign up for our webinar. You'll learn the nuances of what makes the burr strategy so lucrative, what makes Cleveland advantageous, and have any of your questions answered. It's coming up next week, already, March 20, at 8pm Eastern. I mean, this is the kind of event that can alter the trajectory of your entire investor life. Sign up is open. Save your spot now at GRE webinars.com that's GRE webinars.com until next week. I'm your host. Keith Weinhold, don't quit your Daydream.   Speaker 1  40:20   Nothing on this show should be considered specific, personal or professional advice. Please consult an appropriate tax, legal, real estate, financial or business professional for individualized advice. Opinions of guests are their own. Information is not guaranteed. All investment strategies have the potential for profit or loss. The host is operating on behalf of get rich Education LLC, exclusively. You   Keith Weinhold  40:48   The preceding program was brought to you by your home for wealth, building, getricheducation.com  

In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine your e-commerce strategy. From the importance of balancing new customer acquisition cost (NCAC) with lifetime value (LTV) to leveraging Amazon as a customer acquisition tool, this discussion uncovers how scaling a brand goes beyond just increasing ad spend. Discover why subscription models, churn rate analysis, pricing optimization, and a strategic Amazon approach are key to long-term profitability. Tune in for a tactical breakdown of how to identify and fix common pitfalls before turning on the paid traffic spigot.Chapters:00:00:00 - Breaking Down a Real Business Audit00:00:27 - Protecting Confidential Business Insights00:01:07 - The Hidden Challenges of Scaling E-Commerce Brands00:01:38 - The Crucial Metrics That Drive Profitability00:04:05 - Subscription Models & Amazon Strategy: A Case Study00:07:02 - Actionable Fixes to Increase Profitability00:09:00 - Identifying Churn Patterns and Retention Challenges00:10:45 - Analyzing Customer Behavior and Subscription Drop-Offs00:12:30 - Strategies to Improve Subscription Retention00:14:15 - Pricing Adjustments for Profitability00:16:00 - The Role of Amazon in Customer Acquisition00:18:20 - Balancing Direct Sales and Amazon Growth00:20:05 - Leveraging Google-to-Amazon Ads for Increased Sales00:22:30 - Optimizing Amazon Best Seller Rank for Visibility00:25:00 - Implementing a Sustainable Paid Traffic Strategy00:27:45 - Email and Organic Strategies to Boost LTV00:30:10 - Preparing for Scaling Without Losing Profitability00:32:22 - Final Takeaways: The Roadmap to Scaling SmartLINKS AND RESOURCES:Episode 666: The 5 Step Formula to Determine Your nCACEpisode 668: Part 2 – The 5 Step Formula to Determine Your nCACGet Your Marketing Performance IndicatorsTM Checklist Now!Tier 11 on YouTubeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Struggling to make your marketing dollars count? In this episode, Mike Campion and marketing expert Jackson Pinkoski break down the biggest mistakes cleaning business owners make—and how to fix them. Learn why tracking key numbers like CAC, ROAS, and LTV can transform your business and help you scale faster. Plus, discover why recurring revenue is the secret weapon for long-term success. If you've ever felt like your ads aren't working, this episode will change the way you think about marketing. Tune in now and start making data-driven decisions that actually grow your business! Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal