Podcast appearances and mentions of scott mckain

Scott McKain is a business advisor helping leaders create distinction. The 2024-25 Cavett Award recipient - professional speaking's highest honor - Scott has shared his insights in every state and 40 countries. Top 3 Value Bombs 1. Beyond distinction is transcending the turbulence that is in the market place. Its critical to be clear of who we are and who we are not. 2. Having a strategic compass is a way to provide direction amidst the turbulence. Our values should still be the north star and that is not going to change. 3. People have different tastes, embrace and appreciate the differences and uniqueness of everyone. Check out Scott's website and get a copy of the Beyond Distinction book for free - Scott's Website Sponsors The Speaker Lab - Want to learn how to get booked and paid to speak. Go to EOFire.com/speaker to grab your spot for our LIVE training on May 28th, and learn how to get booked and paid to speak. Northwest Registered Agent - Protect your privacy, build your brand, and set up your business in just 10 clicks in 10 minutes. Visit NorthwestRegisteredAgent.com/fire and start building something amazing.

Becoming a better storyteller is an art - and it's part of what makes a leader distinct. Today, we talk with hall of fame speaker and bestselling author Scott McKain about:Clarity, creativity, communication and customer experience in distinctive leadershipThe high concept exercise for clarityBecoming a more effective storytellerTraining the next generation of leaders and inter-generational relationshipsWhat it means to be a distinctive leaderLearn more about Scott and find his books: scottmckain.com

Discover how to stand out as a speaker, make a genuine difference for your audience, and thrive in your professional speaking career in this episode of Speakernomics. Host Kenneth "Shark" Kinney delves into what makes a speaker truly different and memorable, featuring insights from 16 expert guests. In this session, you will: Illustrate the significance of authenticity and uniqueness by incorporating talents or activities such as art, music, or storytelling to entertain and educate the audience. Emphasize the importance of professional conduct by demonstrating how being easy to work with both on and off the stage can enhance a speaker's reputation and lead to repeat business. Encourage speakers to utilize clarity, contrast, energy, and passion in their presentations to create impactful and memorable speeches. In this all-star session, you will hear from:  Scott McKain, CSP, CPAE, Cavett Award Recipient Mark Scharenbroich, CSP, CPAE John Watkis Thom Singer, CSP Jess Pettitt, CSP Frank Kitchen, CSP Sylvie di Giusto, CSP Tim Mathy Michelle Joyce Karen McCullough, CSP Clint Pulver, CSP Denise Hamilton Shannon Jones Nona Prather Mike Ganino Mark Levy Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Scott McKain as he highlights the importance of setting precise goals to achieve success on your terms. He stresses the significance of surrounding yourself with driven, like-minded individuals who can amplify your ambitions and fuel your personal motivation for success. During his interview, Scott emphasizes that success is a blend of ambition and perseverance. It involves having a well-defined objective and being committed to putting in the necessary effort to attain it. Watch the full episode on youtube: https://youtu.be/lSF4go5Dui0?si=Uasq5-fzKhAeLvqGAbout Scott McKain:Scott McKain is an expert in business differentiation, known for helping organizations excel in competitive markets. His book, "ICONIC," was named a Top Ten Best Business Book by Forbes.com, and his earlier work, "Create Distinction," received acclaim from major newspapers. McKain has appeared on FOX News Network and presented at the White House. His career includes a role as a "villain" in a popular film and recognition from clients like Apple. Inducted into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, McKain exemplifies the art of creating distinction.Please click here to learn more about https://scottmckain.com/about/About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Cam Marston has spent the past twenty years studying workplace and workforce trends and reporting his trends to his clients in presentations, seminars, workshops, and keynote speeches. Now he takes his accumulated years of research and brings them to radio. In this episode, Scott McKain talks about how businesses often miss what customers really need. Host Cam Marston and Scott discuss how important empathy and good customer experiences are.

For years Scott McKain has led audiences and his consulting clients how to become distinct and different in a crowded marketplace. His approach is simple yet most companies won't do it - what are the extra things you can do to remain memorable to customers and how can you incorporate them into your business? Most people will claim their expertise is all they need to secure business, not the small, additional customer service items. That's where they're wrong. In a crowded and competitive marketplace, standing out requires more.  Show Sponsors: E3 Termite & Pest Control Roy Lewis Construction Allison Horner - State Farm Agent Angelo DePaola - The Coastal Connection Realty Persons Services Corp Seth Cherniak - Jeffrey Matthews Financial Bill-E's Bacon Roosters Restaurant in Downtown Mobile, Alabama Bay Business News Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.  To get the Top 3 Tips of the show each week and a Free Chapter of What Works, sign up here. 

Best-selling author, Hall of Fame speaker, and distinction expert Scott McKain explains what it means to be different vs. distinctive, and lays out the 4 cornerstones of setting yourself apart.Hear Scott's full interview in Episode 4 of The Action Catalyst.

Best-selling author, Hall of Fame speaker, and distinction expert Scott McKain explains different vs. distinctive, pursuit vs. attraction, the 4 cornerstones of setting yourself apart, and how creating clarity often means saying “no”.

"When we do these things, when we take personal responsibility, we connect with emotion and we serve with empathy... work and life becomes more enjoyable for our customers, and then we reflect that, it becomes more enjoyable for us as well." - Scott McKain  -------------------------------------------------------------------   In this episode of "Joseph Jaffe is not Famous," I had the pleasure of speaking with returning guest, friend and Speaking Hall of Famer • Scott McKain about the importance of personal pride and responsibility in the business world. We delved into the idea that each individual, regardless of their role or position, has the power to make a significant impact on customer experiences and, by extension, their company's success.  PS Don't forget to play 2 Truths and a Lie - bit.ly/2tl1_scottmckain -------------------------------------------------------------------   Here are my show notes:    11m - Indiana Jones - employee (+15m) 16m/17m - Gen Z hasn't been taught basics 19m - Entitled 20m - What we have here is a failure to communicate 21m - You can't eat your seed corn; Satan devouring his young 23m - Hi Tech - Hi Touch 25m - Artificial Wisdom 28m - B2B / Human to Human (Tragedy) 29m - It IS personal; It IS Business 30m - Speech Coach; Eleanor Rooseveldt Quote 31m - Where this comes from? 32m - Write from the Heart; Speak from your Skill 35m - We have to get people to CARE! 36m - Customers buy our "how" 46m - CX can differ inside a single company 50m - Placate / Fix the process 52m - EVP, Initial Impressions 55m - Starbucks   -------------------------------------------------------------------   Remember always that you not only have the right to be an individual, you have an obligation to be one.” – Eleanor Roosevelt -------------------------------------------------------------------   If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain About the Book: In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? You've probably received great service from companies that you know didn't give a damn about my business. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization's inferior approach and lack of values. There are five fundamental aspects to creating the Ultimate Customer Experience for the clients and prospects you deal with every single day.  Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: Don't Make It Right . . . GET It Right! Make a Great Impression Serve with Empathy Connect with Emotion Take Personal Responsibility If you are investing your own resources in reading this book, that means you're taking the most important step any of us can ever take—a step toward personal growth. You wouldn't read this book if all you want to do is tread water and remain the same. If you want to take personal responsibility for how you engage your customers, Scott McKain will show you how. About the Author: Scott McKain's experiences have been diverse and remarkable.  From playing the villain in a Werner Herzog film that esteemed film critic Roger Ebert named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene, it's not a stretch to say Scott McKain's life has been distinctive. He has spoken on platforms in all fifty US states and forty countries and his expertise has been quoted multiple times in publications including USA Today, the New York Times, Wall Street Journal, and the International Herald-Tribune.  And, interesting fact - Arnold Schwarzenegger once booked Scott for a presentation at the White House with the President in the audience! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ultimate-customer-experience-scott-mckain  

Have you ever wondered what sets businesses apart in today's competitive landscape? On this episode of The Business Growth Show, Ford Saeks and Scott McCain, a renowned expert in customer experience, discuss the very essence of what keeps customers coming back for more. Together, they dissect the challenges faced by businesses, the disconnects that can hinder their growth, and, most importantly, the strategies and philosophies that can transform how they serve their customers to create “The Ultimate Customer Experience®” In this Episode, They'll Discuss: The Crucial Disconnects The High Cost of Mistakes Why Internal Customers Matter How to Articulate Your Philosophy When to Be Inspired by Other Industries Why to Cherry-Pick Best Practices How to Embrace Change To excel in delivering the ultimate customer experience, businesses must prioritize internal customers, articulate their guiding philosophies, and remain open to fresh ideas from diverse sources. It's all happening on this episode of the Business Growth Show!

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace? Globally recognised marketing authority and author Scott McKain joins us share key advice from his latest book The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work. The key takeaways? Don't Make It Right … GET It Right! Make a Great Impression, Serve with Empathy, Connect with Emotion and Take Personal Responsibility. Get in touch at smj@imageseven.com.au

In this episode of "Customer Experience University," Dr. Joseph Michelli explores the timeless wisdom of P.T. Barnum, the world's first show business millionaire, and what he can teach us about designing unforgettable customer experiences. Inspired by Scott Mckain's book, "All Business is Show Business," Dr. Michelli delves into P.T. Barnum's "The Art of Money Getting: Golden Rules for Making Money," illuminating how Barnum's insights remain relevant over two centuries after his birth.  (For a free download of the book, click here) Whether you're navigating the shifting tides of the business world or seeking timeless wisdom to enhance your customer experience strategy, this episode brings valuable insights from "the greatest showman on earth." Don't forget to check out the related infographic at josephmichelli.com/blog, share this podcast, subscribe, or reach out to Dr. Michelli to discuss how you can create unforgettable customer experiences.

In this week's episode of the SIMPLE brand podcast, I talk with Scott McKain.Scott's a globally recognized authority on how organizations and professionals create a distinction to attract and retain customers. He's a member of the Professional Speakers Hall of Fame. And he's one of 24 members of the “Sales and Marketing Hall of Fame.” And Scott's the author of eight best-selling customer experience books including his latest - The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work.Here's what we discuss:Scott learned the value of customer experience from his father's grocery storeWhile customer expectations have changed, the basic premise is still the sameCustomer loyalty is only created through emotionWhat James Cameron's The Titanic teaches us about word of mouthCustomers don't want you to make it right - they want you to get it rightThe ultimate customer experience drives customers to repeat and referCustomers compare you to every great experience, not your direct competitorsHow the Fairmont Scottsdale Princess resort created the ultimate experience with golden retrieversThe right way to be empathetic to customersLeaders need to model the behaviors they expect from employeesRESOURCES FROM THIS EPISODE:Scott's siteScott's book - The Ultimate Customer ExperienceScott on LinkedIn

If you're having difficulty differentiating yourself from other speakers and meeting planners can't distinguish you, then you definitely want to listen to this episode featuring Scott McKain. He discusses the importance of standing out and becoming distinctive in your field and shares valuable insights on accomplishing this.   Scott has achieved the Certified Public Speaker designation from the National Speakers Association and has been inducted into the Professional Speakers Hall of Fame. He is the best-selling author of Iconic, the soon-to-be-released The Ultimate Customer Experience, and other popular business books.   Takeaways - The importance of distinction in speaking - Finding unique ways to communicate effectively - Making speeches personal and valuable to the audience - The shift from lectures to personal talks and conversations with the audience - The importance of repeat and referral business for successful speaking engagements - The value of connecting with the audience - The importance of personal stories in speaking - The benefits of practicing and coaching - The power of storytelling - The advantage of having a signature story - Having a differentiating factor that sets you apart - Being remembered beyond a good speech   Resources - ScottMcKain.com - The Captivating Public Speaker on Amazon - https://www.amazon.com/dp/B0BJ8HRPWC

Meta Talkz is Powered by IBH Media.   Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker and virtual presenter, Scott's clients represent the world's most iconic brands. You'll have the confidence of working with a professional known for impacting bottom-line results.  Scott is the author of the best-selling book, ICONIC. ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. https://IconicBusinessBook.com   Also, check out Metaverse Times for future and past guests.

On today's episode, BJ talks with Gabe Lett, Sr. Marketing Specialist at ALLGEIER, MARTIN and ASSOCIATES, INC. and author of “The AEC Professional's Guidebook”. Gabe discusses his journey becoming an effective marketer, and the importance of synergy between marketing and your clients' teams and projects. Resources mentioned: Find Gabe's book, “The AEC Professional's Guidebook” at: https://www.amazon.com/dp/057830452X“Rain Making” by Ford Harding: https://www.amazon.com/Rain-Making-Attract-Clients-Matter/dp/1598695886“The Collapse of Distinction” by Scott McKain: https://www.amazon.com/Collapse-Distinction-Stand-Competition-Nelsonfree/dp/1595553452“Building a StoryBrand” by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329“Desiring God” by John Piper: https://www.amazon.com/Desiring-God-Revised-Meditations-Christian/dp/1601423101Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabelett/Calls-to-action: Inspiring People and Places is brought to you by MCFA. Visit our website www.MCFAglobal.com and sign up for our weekly newsletter where we curate some of the top industry articles of the week and give you a dose of inspiration as you head into the weekend!  MCFA IS HIRING!!  If you or anyone you know are looking to work in the Planning, Project Development, Project Management, or Construction Management field, contact us through our website. Interns to Executives...we need great people to help us innovate and inspire, plan, develop and build our nation's infrastructure.  Check out our MUST FILL positions here https://mcfaglobal.com/careers/.  We reward the bold and the action oriented so if you don't see a position but think you are a fit...send us an email!  Learn more at www.MCFAGlobal.comAuthor: BJ Kraemer, MCFAKeywords: MCFA, Architecture, Construction, Engineering, Public Engineers, Military Engineers, United States Military Academy, Veteran Affairs, Development, Veteran, Military, SEC

Author and legendary keynote speaker Scott McKain rejoins the show for a special episode from the World Series of Success in San Diego! An authority on creating the Ultimate Customer Experience®, Scott explains why it's important for financial advisors and other entrepreneurs to connect with prospects on an emotional level — and how to earn their trust.

In this episode of the Big Success podcast, Scott McKain reveals how tobe successful by playing the game your way, being aware of yourcompetition, and finding yourunique twistAbout Scott McKainScott McKain is a distinguished authority on achieving business differentiation, renowned for his expertise in helping organizations and professionals stand out in highly competitive landscapes. His book "ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction" was lauded as a Top Ten Best Business Book by Forbes.com, while his previous work, "Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business," earned recognition from major newspapers, including the Miami Herald. With extensive media coverage and appearances on FOX News Network, his impact extends beyond the written word. He has captivated audiences globally, including a presentation at the White House in front of the President, Arnold Schwarzenegger. As a "villain" in a revered film, his multifaceted career underscores his influence. From clients like Apple to his induction into the Sales and Marketing Hall of Fame and the Professional Speakers Hall of Fame, Scott McKain's journey epitomizes the art of creating distinction in the business world.Please click here to learn more about Scott McKain.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Learn the Fundamentals of Success for free:The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”Please click here to learn more about Scott McKain.About Brad Sugars Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone. That's why Brad has created 90 Days To Revolutionize Your Life – It's 30 minutes a day for 90 days, teaching you his 30 years experience on investing, business and life.Follow Brad on Social Media:YouTubeInstagramFacebookLinkedInTikTokTwitter30X LifeBrad Sugars' Entrepreneur University For more information, visit Brad Sugars' website: www.bradsugars.comThe Big Success Podcasthttps://businessinnovatorsradio.com/the-big-success-podcast/Source: https://businessinnovatorsradio.com/ep-2-scott-mckain-the-big-success-podcast-with-brad-sugars

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Scott McKain: Standout in a Hyper-Crowded Marketplace Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. He has spoken before and consulted for the world's most influential corporations. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Scott McKain: Standout in a Hyper-Crowded Marketplace Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. He has spoken before and consulted for the world's most influential corporations. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

How distinct are you from another speaker in your niche? Are you just another speaker who can speak about marketing, sales, human resources, etc., or do you have a truly distinct niche that sets you apart from every other speaker with a similar a topic? On this week's special live episode recorded in front of the NSA Las Vegas Chapter, we invited Scott McKain, CSP, CPAE, to explore how creating distinction will bring your business greater success and a different perspective on what being distinct really is. Key Takeaways Comparison creates commoditization You can't be the coach of your own business Who is Scott McKain, CSP, CPAE? Scott McKain helps organizations and individuals discover how to standout and earn more money by creating marketplace distinction. He gave his first paid speaking engagement over 40 years ago as a college student when he gave the graduation speech for another college. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott McKain is my guest today. Scott's matchless experiences have continued throughout his life. They range from playing the villain in a  film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year's ten best” to membership of multiple Boards of Directors. The tapestry of Scott McKain's distinctive experiences have blended to create the inimitable content that makes him one of the world's most in-demand business experts and speakers Scott first became interested in business — and creating Ultimate Customer Experiences® — while helping in the family business, the grocery store in his hometown of Crothersville, Indiana. By age 21, Scott had chatted with the President in the Oval Office, lunched with the President of Brazil, had a private meeting with the Chairman of General Motors, and dined with the real-life Colonel Sanders.  These unique experiences as a youth inspired both a passion for the platform and a fascination with business and leadership that continues to this day. Scott has delivered over 2000 presentations in 36 countries across six of the seven continents helping audiences create more compelling connections, provide ultimate customer experiences and stand out personally and professionally. Scott shares his distinctive ideas and iconic speaking style to the most important events in the world and has been honored with the following: Currently “Corporate Educator in Residence” at High Point University, named by U.S. News & World Report as the nation's “most innovative” university. He has been honored with induction into the “Professional Speakers Hall of Fame.” He was selected to join Seth Godin, Zig Ziglar, and Dale Carnegie as one of about 25 members of the “Sales and Marketing Hall of Fame.” He is a member of “Speakers Roundtable” — an elite, invitation-only group of twenty business speakers considered by many to be among the best in the world. This show is dedicated to Scott's journey, this conversation is what we make it. This is Counsel Culture. find more at www.ericbrooker.com & www.scottmckain.com  

Scott McKain is the Founder and CEO of Distinction Institute and the author of best-selling books “Create Distinction: What to Do When ''Great'' Isn't Good Enough to Grow Your Business” and “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction.” His company focuses on helping professionals learn how to create competitive space in highly contested marketplaces, and how to deliver the "Ultimate Customer Experience ®". In this episode, we talked about shared vision, constant reinforcement, competitive advantage, service, customer experience...

What does it take to stand out in this hypercompetitive world that we live in? In this episode, Scott McKain joins Dr. Gary Sanchez to share how he is challenging the status quo and helping others do the same. Scott is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers to stand out in the marketplace. He exudes his WHY of Challenge as he shares valuable insight on different ways you can magnify your uniqueness in a way that serves other. Tune in to learn more from Scott with lessons from his best-selling books.Love the show? Subscribe, rate, review, and share! https://whyinstitute.com/ See acast.com/privacy for privacy and opt-out information.

[Replay] Scott McKain - Author, ICONIC, and Hall of Fame Speaker [Customer Service]Welcome to Press 1 For Nick Throwback Episode! In these episodes, we reintroduce you to some of our most popular episodes. ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTSupport this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. Known internationally as a top-rated keynote speaker and virtual presenter, Scott's clients represent the world's most iconic brands. You'll have the confidence of working with a professional known for impacting bottom-line results. Scott is the author of the best-selling book, ICONIC. ICONIC is filled with insightful advice and practical examples. It's not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. https://IconicBusinessBook.com For more info on guests and future episodes visit KateHancock.com --- Support this podcast: https://anchor.fm/ibhshow/support

Referrals are great, but does your business go the extra mile to ensure your clients are passionate in their advocacy for you? A Hall of Fame speaker, bestselling author and renowned business coach, Scott is the foremost expert in providing the ultimate customer experience, a strategy he delves into on this episode of Business of Advice with Cody Foster.

In this episode of RefineEx, Scott McKain - Actor, Founder & CEO at Distinction Institute, talks about Reimagine Employee Experiences, Predict and Prepare for the Future of Workplace Experiences.

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Scott McKain: Standout in a Hyper-Crowded Marketplace Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. He has spoken before and consulted for the world's most influential corporations. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Scott McKain: Standout in a Hyper-Crowded Marketplace Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.” His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. He has spoken before and consulted for the world's most influential corporations. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In today's episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to create distinction in your marketing.  Scott believes that marketing is all about making your business more attractive, so that your target customer chooses you over your competitors. Many business owners make the mistake of trying to be like everybody else in their field; however, what ultimately attracts customers are the things that make you unique. Scott explains that it is crucial to first cultivate your differences and then use them to your advantage in your marketing efforts. He discusses the four cornerstones of marketing and how to utilize them to grow your business. Tune into this week's episode of Powerful Marketing Tips to hear more about the four cornerstones of marketing. Listen to learn about the importance of standing out from the crowd and leaning into your differences.   Quotes • “One of the worst things that we could do is to market performance that the people on the frontline can't execute. And all of that is part of the customer experience. So we all have to work together to create this extraordinary experience that gets customers repeating and referring.” (25:15-25:38) • “One of the most important qualities is resilience. The ability that after you've been knocked down by whether it's a challenge in your small business or a dwindling customer base because of a pandemic or whatever it might be. The ability and the resilience to take it to the limit one more time is a message that I still find inspiring even though it's an old song and that still continues to encourage me every time I hear it.” (31:15-31:40) • “The success of business is based on customer choice. The customer chooses us instead of the competition. So the way that we are chosen is because of our differences, not because of our similarities. But yet, most of us in business have not really thought of that, not really analyzed that. And I realize that because I have a small business and that was my biggest mistake, my biggest problem in the early days of my small business. I thought, 'If I want to be successful I have to be exactly like everybody else in my field,' which made me nothing more than at best average.” (4:53-5:34) • “I want to keep looking forward, not back. There's a reason the windshield is bigger than the rearview mirror in a car. You need to be looking forward, not back.” (9:59-10:07) • “Marketing to me is about how we become more attractive so that we get chosen.” (14:05-14:10) • “We always hear: 'think outside the box,' but what I've found in my research is that a lot of that is because we haven't really defined our box to begin with. We think we always have to think outside of it because we don't really know what it is. And if we always have to think outside of it, shouldn't we, as my friend Steve Shapiro says, shouldn't we get a better box?” (14:21-14:44)   Links Connect with Scott McKain: • Website: www.scottmckain.com • LinkedIn https://www.linkedin.com/in/scottmckain/ • Twitter https://twitter.com/scottmckain • Instagram https://www.instagram.com/scottmckain/   The song that motivates Scott into action: • Eagles - Take it to the limit (https://www.youtube.com/watch?v=tJkW0Clsvrk)    https://powerful-marketers.com/guest-application/   Podcast production and show notes provided by HiveCast.fm

Jason S. Bradshaw is a global strategic adviser to C-suite executives and start-ups, a keynote speaker on customer and employee experience, digital transformation and leading through crisis.   He has led transformative change with some of the most recognizable brands like Target, Fairfax and Volkswagen. Delivering phenomenal customer-centric growth including over 200% increase in lead generation, $36 million in e-commerce sales in year one, and decades of customer and employee metrics improvements.   He is a best-selling author on customer and employee experience, recipient of over 40 industry awards and voted 1 of 30 global gurus on customer service and experience.   Questions   In your own words, can you share a little bit about your journey, how you got to where you are today? Can you maybe share one or two examples of just experiences you've had either working in an organization where you saw that the employee experience is just as important as the customer experience or even in a capacity where you played a leadership role and you saw that it really played an impactful part? What are some areas that you think organizations have had to maybe give a little bit more emphasis to, especially in light of this global pandemic? Could you share with us maybe what's the one online resource, tool, website or app that you absolutely can't live without in your business? Could you also share maybe one or two books that have had the biggest impact on you, it could have been a book that you read recently, or maybe a book that you read a very long time ago, but it still has had a great impact on you. We have a lot of listeners who are business owners and managers who definitely feel that they have great products and services, but sometimes they feel that they lack the constantly motivated human capital, so constantly motivated human people. If you were sitting across the table from one of these persons, what is the one piece of advice that you would give them to have a successful business? Could you share with our audience, what's the one thing that's going on in your life right now that you're really excited about? It could be something that you're working on to develop yourself or your people. Where can listeners find you online? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quarter or saying, it kind of just helps to get you back on track or get you refocused.    Highlights   Jason's Journey   Me: Even know we read your bio and it really does sum up all you've done in your lifetime. We always like to hear from our guests, in their own words a little bit about their journey, how they got to where they are today. And I have quite an idea because I've read about half of your book, it's all about CEX so I do know a little bit, but maybe you could just share that summary for us so that our guests can get a great understanding of who you are.   Jason shared that his journey started at the age of 14, like so many young teenagers, he wanted to buy stuff and he could have gone and worked at a local store or he could do something different, he went down the path of doing something different and started selling his own telecommunication and computer hardware and software.   And it really came about because he had this undying curiosity of this thing called business, his parents had side hustles, his grandparents had their own businesses and he just thought, there's got to be a smarter way than just going to work at the local supermarket and getting minimum wage was not the fast track to get the nice shiny gadgets he wanted to buy.   So, it all started at that first business, but at the age of 12, he can remember saying to dad, “Can you buy me this business magazine?” And he looked at him like he was some crazy kid, but he did in a way. And when he was interviewed at 14 years of age, he said, “I can't compete on price, but I can compete on the service that I deliver.”   And that has been the hallmark of his career. For over 20 years, he's worked with some of the world's largest brands, helping them significantly improve the experiences that they deliver through caring about their customers. And this is a journey, not a destination.   So, certainly over the 20 years, the way he talk about it, the things that he's done and the results that he's delivered has improved, but it all comes down to those very early days where he was curious about business and at the same time of having that curiosity, he wasn't just reading about how to sell stuff but he was reading people like Tom Peters and his book The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times, and about how you can differentiate yourself in more ways than just through product and price.   The Importance of Employee Experience and Customer Experience    Me: Now, as I mentioned earlier, I started reading your book, It's All about CEX!: The Essential Guide to Customer and Employee Experience. And I just want you to maybe share one or two examples of just experiences you've had either working in an organization where you saw that the employee experience is just as important as the customer experience or even in a capacity where you played a leadership role and you saw that it really played an impactful part. Because as you mentioned in the book, there are times when you said some senior leadership persons see customer experience as a feel good type of thing and they don't necessarily see the bottom line impact of it.   And you gave quite a few examples of if you take care of people inside of course, they will take care of external customers, and that will create loyalty and retention. But just give us maybe two examples that you've had, as I said, either as a leader or just working in an organization as an employee.   Jason shared that he can remember starting a job with a telecommunications company as the National Customer Service Manager of an enterprise team and he didn't know it at the time, but sometime after starting one of the people more senior than him said to him, “The reason we gave you the team that we gave you was because we figured it's been broken for so long, if you get it wrong, what's it matter?”   It's been broken for so long. And what he walked into was he thinks he would call it the departure lounge, because people were leaving the team, leaving the business just as fast as you could recruit them when he turned up. And you can imagine what that's like, you've got new people that are worried about getting through the trial period, of their probation period, you've got new people that absolutely have not got the skills or the ingrained training around what they're meant to be doing.   And then the only tenured people or the majority of the tenured people within the team are there because they're fearful that they can't get another job. And so, you don't necessarily have the talent, you have what you have.   And every metric and they were serving corporate customers, every metric that there was, was failed.   And wind forward just six months, and every metric was being achieved, they were no longer being referred to as the departure lounge, because they had some turnover when he first started, but that was intentional turnover as they rebuilt the team.   And rebuilding the team was about really being clear with their team members about what success looked like, about providing them with regular coaching bites. So, not expecting someone to know everything from day one, or trying to train them everything from day one, but consistently improve their skills.   And then the third thing was bringing humanity into the team. So, if someone made a mistake, not using that as a reason to chastise them, or belittle them, but rather using that as an opportunity to help them learn and grow.   Now, there is always a limit to that one, someone can't make a mistake, the same mistake every day for 50 days. But if you take it a genuine approach that people turn up wanting to do a great job, and you enable them to do so and when they have a misstep, you walk them through that, the results are phenomenal.   And like he said, in 6 months, in under 6 months, we went from meeting no metrics to being the only team meeting all the metrics. And those metrics, importantly, weren't just organizational metrics, they were every month judged by corporate performance of their customers.   So, the customers that they were serving had contractual service levels that were different to each other, and they had to meet them all. And so, he thinks that's a real testament to what can happen when you actually start caring about the employees.   And, of course, it's not just in contact centres where that may makes sense, it matters everywhere. And equally, not caring about your employees can have the opposite effect of what he was just explaining.   He worked for a company where there was a new senior leader joined the leadership team and that individual believed in one thing, cost cutting. And if you had a conversation around, “Do we have the $2 biscuit or the $2.10 cent biscuit in the lunch room, in the break room?” Well, then the first response was, “Can we get the $1.90 biscuit and we're going to limit the number of biscuits we put out each day because people can't have two biscuits.” And when you have someone come in and disrupt a culture in that respect, what ends up happening is a whole lot of inefficiencies because people spend their time talking and gossiping around how things have changed for the worse and inevitably start looking for work elsewhere as opposed to being focused on the mission of the company.   Areas Where Organizations Have Place Emphasis in Light of the Global Pandemic   Me: So, the employee experience is just as important as the customer experience. I know you're in Australia, I guess you could share a little bit about how COVID has impacted customer experience in your parts of the world. But are there some areas that you think organizations have had to maybe give a little bit more emphasis to, especially in light of this global pandemic? I know a lot of people have to be working from home, have you seen any trends where people had to make a change or shift in terms of their approach to employee experience and customer experience since the pandemic versus pre pandemic? Have people had to exercise a little bit more empathy and compassion towards people and is it a case where employees are less tolerant if organizations are not extending these types of behaviors to them, and does that impact the external customer? How have you seen it playing out on your side of the world?   Jason shared that across Australia and North America where the majority of his clients are, the number one thing that he knows the pandemic has impacted organizations is the level of trust that they have in their employees.   And he means that in a really great way, think of the organizations 13/15 months ago would have never considered letting people work from home. And through necessity, they had to, and they had to also trust that their employees were going to do the right thing when they were working at home and he feels that that trust has been paid back 10 times by employees.   The real challenge now as different parts of the world open up again, is will that trust be extended, was it a situational trust?   Or was it really the turning point that led to trusting and we've certainly seen a lot in the media around different companies and how they're embracing or not embracing a flexible work environment.   But definitely, he sees that on the main there is a greater willingness to have that flexibility with employees, which ultimately leads to a better experience for customers and that's because if an employee feels empowered and trusted to do the right thing, then they're going to do the right thing more times than not.   The other thing that has occurred is and he loves the word empathy that Yanique mentioned, is that to an extent, customers have become certainly in the early parts of the pandemic, that they themselves have had more empathy towards who they were doing business with because everyone was in this together, nothing more like a common cause to bind people together, whether it be customers or employees.   The real challenge though is what companies have done and learned through the pandemic. So, at the very beginning of the pandemic, you had empathy from customers, because they were living the same pain that the people that were serving them were living them regardless of socio demographics, everyone's lives got disrupted, some more than others but everyone's lives got disrupted. The real challenge though is that we're 18 months in some countries, we're 18 months into the pandemic and there are companies still using the pandemic as an excuse for bad customer service.   There's a telephone company that he won't name names, but the telephone company is a very large company and when you contact them today, whether it be via telephone, by web form, via online chat, the very first thing that they say to you is that, “Due to the pandemic, there we are experiencing significant delays.”   Now, they have a large outsourced operation that, yes, 18 months ago was having some problems, but they've also had 18 months to find a solution to that problem. And organizations need to move beyond the pandemic as a reason for not delivering a great experience for customers.   And the research is there to back that up, 30% of consumers will now leave a business after just one bad experience and it's easy for them to do so. There are companies that are doing things today that they just 2 years ago would have never thought they would be doing but they're doing it because they have to survive.   And that becomes the customer's new expectations, once you start doing home delivery because of the pandemic, as soon as your country opens up, or your city opens up, that doesn't mean the customers just suddenly doesn't enjoy the benefits of home delivery.   And so, he thinks the real challenges that we've had this is massive injection of empathy up front on every side of the coin but organizations are not taking the lead during the pandemic to reinvent, to fix their broken things that were broken in the beginning so that their customers don't have a reason to look elsewhere.   Me: So, those are really, really good things that you brought up and I'm happy that you were able to show us where it is that customers have been placing an emphasis on especially since the pandemic as well as where organizations have been putting their emphasis on.   App, Website or Tool that Jason Absolutely Can't Live Without in His Business   When asked about online resources that he cannot live without in his business, Jason shared that he's going to say the Qualtrics Learning Network. Qualtrics is a large software company that provides research solutions in the experience management space. And whether it's Qualtrics, or someone else, what he's saying here is, and the reason he says Qualtrics is because there is almost every day new case studies, new thought leadership, new information to help individuals in small businesses or in large enterprises grow their practice, their intentional practice on delivering great customer and employee experiences.   And so, he thinks the best online resource for any entrepreneur out there or leader is one like the Qualtrics Learning Network where you can constantly get fed new thought leadership and new ways of doing things and not because you have to change what you're doing every week, but a healthy curiosity and openness to see what is class leading today will help inform your decisions and ensure that you continue to grow forward.   And he thinks that's the biggest challenge that most companies have, especially small businesses have is that they start with this really great ambition to be better than the store down the road and perhaps at first they are but they fail to continue to evolve and innovate so that they stay competitive and mindful that today their experiences that they're delivering are being judged not based on the last time he had his car serviced, or the last time he went to a bank, it's been judged on the best experience, his last best experience regardless of the industry. So, something like the Qualtrics website where you get exposure to the evolving nature of business globally he thinks is really great.    Books That Have Had the Greatest Impact on Jason   When asked about books that have had the biggest impact, Jason shared he'd already mentioned Tom Peters The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times, it was one of the very first business books he ever read, he thinks everything in that book still plays through today, anything by Tom Peters will certainly get you thinking. But let's move to today, there are three books: ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain 2.The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty by Shep Hyken Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones   He mentioned those three books because any of them will absolutely help you start to get clarity and start to move forward in creating a better experience for your customers and your employees. But here's the thing, none of those books are about hugging your customers, it's about making really strategic steps to improve the commercial viability of your business, while also differentiating your business through the experiences that you create and deliver.    Advice for Business Owners Who Lack the Constant Motivated Human Capital   Jason shared that the first thing piece of advice that he would give is ask your employees “When was the last time they had experienced achievement in your business?”   “And what's preventing them from having achievement more regularly?”   So, humans, employees, measure their experience and their engagement with us is really impacted across three lenses, did they have success or achievement in their day, everyone wants to go home or in their working day by feeling that they actually were useful, that they achieved something, that it wasn't just the same old, same old.   They of course, want things to not be handed to them on a silver platter, but they don't want things to be difficult for the sake of being difficult.   And the third thing is that they want to feel a human connection with their leadership and with their business.   So, if you ask your team members, “When was the last time you had achievement and tell me why you aren't having achievement more often?”   You will start to unearth the real challenges in your business and if you turn around and start taking action in small ways, and big ways to remove those barriers to achievement, your employees will start to see that you genuinely care, they'll start experiencing more achievement, because you're removing the roadblocks and through that, you'll build engagement and loyalty and motivation.   What Jason is Really Excited About Now!    Jason shared that the number one activity that he's working on right now is finalizing his manuscript for his next book. So, he has a new book coming out in quarter 1 - 2022 and this book has completely changed in direction at least two or three times as a result of the pandemic.   And he's really knuckling down to finish it off, because this book will really help organizations and leaders in businesses of all size, take their business to the next level, and be really practical, and filled with great case studies to help organizations in any industry move forward. And so, he can't wait to have it finished but he also can't wait for people to get it in their hands, and importantly, taking action as a result.   Where Can We Find Jason Online   Twitter – @jasonsbradshaw LinkedIn - Jason S Bradshaw Instagram - @jasonsbradshaw Facebook - @jasonsbradshaw Website – www.jasonsbradshaw.com   Quote or Saying that During Times of Adversity Jason Uses   When asked about a quote or saying that he tends to revert to, Jason shared, “The standard that you walk past is the standard that you accept.” We can all get so wrapped up in the busyness of the day, of the crisis, of the moment, but the moment we start walking past people in our organization, or start letting ourselves slip in our standards, and then we start to dilute the overall experience of our customers and employees. So, the standard that you will past as the standard you accept, let's lead by example and set the standard.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners    Links The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times by Tom Peters It's All about CEX!: The Essential Guide to Customer and Employee Experience by Jason S. Bradshaw ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty by Shep Hyken Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Senior Customer Experience Consultant for The DiJulius Group, Dave Murray, talks with Scott McKain, author and member of the Speakers Hall of Fame and the Sales and Marketing Hall of Fame, about creating the ultimate guest experience.  You will learn: The difference between the customers we attract versus the customers we pursue The true importance of setting expectations  What the primary differentiator for your business is What reverse mentors are and why they're important What can happen in sales when great things happen in service Why companies don't focus on experience Resources mentioned: Scott's books: https://www.amazon.com/Scott-McKain/e/B001IU0N1W/ref=dp_byline_cont_pop_book_1  www.thedijuliusgroup.com https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Link to The Customer Service Revolution Conference Oct 5-6 in Cleveland, OH If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go over to our podcast page at https://thedijuliusgroup.com/the-customer-service-revolution-podcast to download it.  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Scott McKain: Are You Iconic? Distinguish Yourself & Your Company In Today's Changed WorldScott McKain, the author of four #1 business bestsellers on Amazon, is known as a customer experience and distinction expert who teaches companies and people how to stand out from the competition. He has played the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history, he has been booked to speak by Arnold Schwarzenegger for an event on the White House lawn in front of the President of the United States, he's been a successful entrepreneur, and has been the member of multiple Boards of Directors. The tapestry of Scott McKain's distinctive experiences have blended to create the inimitable content that makes him one of the world's most in-demand business experts and speakers. Today, he's a Corporate Educator in Residence at High Point University, a member of the Professional Speakers Hall of Fame, a member of the Sales and Marketing Hall of Fame, along with Zig Ziglar Seth Godin and Dale Carnegie, and his latest book titled “ICONIC”, was named by Forbes one of the “Top Ten Business Books of The Year” and by American Express as one of the “Six Books to Help You Innovate” through the pandemic.

Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. His recent book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. In this ‘Expert Interview' – Scott shared with Phil and Inner Circle members how hearing care clinics can create distinction, become Iconic and create experiences that are truly meaningful to customers. Highlights: “It means that you're so good at what you do, you're not only distinctive within your own industry, it means you become the standard by which all are judged.” “Let's take a look at what's happening in other fields. How can we bring that here?” “Everything for the manufacturer should be to try to drive the independent retailer into sameness.” “You want an invisible device, but you don't want invisible service. You don't want an invisible experience.” “The manufacturers are talking about the features of a device. There's no loyalty to a feature. The loyalty is to the emotional connectivity.” Visit Scott's website: https://scottmckain.com Buy Scott's book: https://www.amazon.com/ICONIC-Organizations-Leaders-Sustain-Distinction-ebook/dp/B07FMSJN42/ If you'd like to read the full highlights, check out this article on the Orange & Gray website: https://orange-gray.com/scott-mckains-advice-on-being-iconic-creating-meaningful-customer-experiences/ Find out more about how “Inner Circle” members are transforming their hearing care practice with the help of the Orange & Gray team: https://orange-gray.com/inner-circle/

Customer Experience Expert John Hanson asks a great question today, "In a job interview, how does one go about differentiating oneself to get the best chance to win that job. It's a dream job. How do they do that without coming off as desperate?" My answer will take you to a place you didn't expect: entertainment. It's more important to be "Distinctive" than "Differentiated". I reference Scott McKain's Book "Create Distinction"God has a plan for you and our nation, and we're here to help you find itwww.quizthediz.comFacebookLinkedIn

Scott McKain is a globally recognized authority on how to create distinction to attract and retain customers — and stand out in a hyper-competitive Marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, “Create Distinction: What to Do When ‘Great' Isn't Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” Join hosts Joey Coleman and Dan Gingiss for Experience Points, brought to you by Avtex - your end to end CX technology and consulting partner.

To become iconic, you have to establish a reservoir of goodwill in the marketplace. There are 5 factors of iconic performance: 1) Play offense 2) Deliver on brand promise 3) Stop selling 4) Go negative 5) Culture of reciprocate respect Connect with Scott: https://scottmckain.com/ @scottmckain

Third Marketing Pillar - Competition Welcome to the third in a 5-episode arc where we're talking about the Five Pillars of Marketing. Before we can begin building a comprehensive marketing strategy for your business, we first have to understand your business. These five episodes are a version of an exercise I do with my consulting clients. They're assignments, really, that help us begin to understand what the product is and who it's for. Today we're discussing the Third Marketing Pillar which is COMPETITION. In the last episode we identified our Target Audience (our ICA), and this week it's about identifying other businesses that are also serving that same Audience. If marketing is about solving problems, then who else out there is trying to solve the same problem we are. Once we understand who our competition is, we can start to separate ourselves in the eyes of the consumer. But we're getting ahead of ourselves... because that's what the next episode is all about. As always this episode ends with a short assignment. If you want to download the Marketing Pillars Workbook you can do that by CLICKING HERE. CONTINUING EDUCATION: This week I'm linking to a recent episode of the Project Distinct Podcast with Scott McKain. Short and sweet (like 8 minutes), but packed with some valuable insights... it's all about the difference between being DISTINCT and ICONIC. LISTEN HERE

Get ready to sit fireside with a speaker who decided to step outside of the box and find out how it paid off for his business (fire not included). Scott McKain tells us how he utilizes the term ‘distinction' to avoid being boxed in the ‘customer service' industry, and how it allows him to incorporate leadership as well as providing ultimate customer experience for his clients.   In This Episode, You'll Learn…   How Scott leveraged his book into his thought-leadership platform How becoming an author revamped Scott's speaking career There's no such thing as a ‘free' speech Your business is about the content, not the speech From customer service expert to ‘distinction' expert How your niche is your topic How Scott ‘fell' into consulting Why you should decrease downtime between content releases Leveraging your personal story in your speeches   Links and Resources Mentioned in This Episode   Scott's Website Create Distinction Website Project Distinct Podcast

Norm Blumenthal attorney for workers and consumers. Selected as the one of the Top Attorneys in Southern California. Regular contributor on Money For Lunch Nadeem Damani has been an Insurance Agent with Farmers Insurance. His accomplishments and awards include seven-time Championship designation, ten-time Topper Club attendee and one time Million Dollar Round Table qualification. In 2005, he was number one in the company out of 16,000 Agents in writing term life policies. Nadeem has been actively using Social Media for the last four years to build his insurance business. He speaks at various company events regarding his Social Media strategy Dr. Miles Bodzin Founder & CEO of Cash Practice® Systems is a chiropractor who became known as “the king of patient retention”.  He's appeared in the Wall Street Journal, on The Brian Tracy TV Show, contributed to the #1 Best-Selling book, SuccessOnomics, with Steve Forbes and speaks internationally on the topic of client retention. His company offers web-based software to implement his 4-Step Process resulting in increased patient retention Scott McKain internationally-known expert on creating distinction in a competitive marketplace and delivering the “Ultimate Customer Experience®.” His insights have been quoted in the New York Times, Wall St. Journal, and USA Today. He is the author of three business bestsellers, and has been honored with induction into the “Professional Speakers Hall of Fame.” McKain has delivered keynote presentations for the world's most influential corporations, such as BMW, Intel, Cisco, Merrill Lynch, Dow and hundreds more. His latest effort, The Distinction Institute, leverages a multi-million dollar platform to deliver highly interactive and engaging educational programs via online virtual training

The buzz: Retail. Retailers: If you're not making each customer's experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “'I LOVE shopping there. They treat me EXACTLY like everyplace else!' said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba's IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.

The buzz: Retail. Retailers: If you're not making each customer's experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “'I LOVE shopping there. They treat me EXACTLY like everyplace else!' said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba's IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.

The Real Deal with Jason Silverman with Scott McKain Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with best selling author, Scott McKain.  Scott went above and beyond during this interview as he totally broke down the value and importance of Distinction in business. … The post The Power of Distinction with Scott McKain appeared first on Jason M. Silverman.

The buzz: Retail. Retailers: If you're not making each customer's experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “'I LOVE shopping there. They treat me EXACTLY like everyplace else!' said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba's IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.

The buzz: Retail. Retailers: If you're not making each customer's experience more engaging, exciting and fulfilling than your competitors are, help is here. Hints: Find your own retail niche. Leverage that distinction across your business. Nurture a “Fan to Brand” loyalty that compels shoppers to engage far beyond the purchase…and more. The experts speak. BJ Bueno, The Cult Branding Company: “Some customers have a religious devotion to a particular brand. They may go so far as to permanently scorch their skin with the logo or image of the brand they love.” Scott McKain, Expert on Distinction: “'I LOVE shopping there. They treat me EXACTLY like everyplace else!' said no customer ever. Create distinction!” Nancy Casey, SAP: “The latest major disruption in the retail world is Alibaba's IPO which broke all records. With a market cap of $230B (larger than Amazon or eBay), the global retail market will never be the same.” Join us for Retail Relevancy: Distinction Trumps Differentiation.

The buzz: Retail. As NY Fashion Week ends, fashion retailers are under more competitive pressure than ever to deliver great “retail therapy” experiences that consistently meet or exceed customers' expectations. And because customers shop brands, not channels, retailers must deliver at all points along the shopping journey. But how? The experts speak. Scott McKain, Expert on Distinction: “The attributes that many retailers believe make their customer experience differentiated in the marketplace are precisely the same ones that competitors are promoting as their points of uniqueness.” Vicki Cantrell, National Retail Federation: “Perfection is the enemy of the good. Don't worry, be crappy.” (V. Cantrell, combining quotes). Andrea France, SAP: “Fashion is not something that exists in dresses only. Fashion is in the sky; in the street. Fashion has to do with ideas, the way we live, what is happening.” (Coco Chanel). Join us for Retail: Winning the Hearts, Minds, Wallets of Fashionistas .

The buzz: Retail. As NY Fashion Week ends, fashion retailers are under more competitive pressure than ever to deliver great “retail therapy” experiences that consistently meet or exceed customers' expectations. And because customers shop brands, not channels, retailers must deliver at all points along the shopping journey. But how? The experts speak. Scott McKain, Expert on Distinction: “The attributes that many retailers believe make their customer experience differentiated in the marketplace are precisely the same ones that competitors are promoting as their points of uniqueness.” Vicki Cantrell, National Retail Federation: “Perfection is the enemy of the good. Don't worry, be crappy.” (V. Cantrell, combining quotes). Andrea France, SAP: “Fashion is not something that exists in dresses only. Fashion is in the sky; in the street. Fashion has to do with ideas, the way we live, what is happening.” (Coco Chanel). Join us for Retail: Winning the Hearts, Minds, Wallets of Fashionistas .