Reshape Digital

This week, the Supreme Court ruled that it would uphold a prior verdict against Domino's Pizza, in a case where a man with visual impairment was unable to order a pizza using their inaccessible website and mobile app. This outcome is a victory for web accessibility advocates worldwide. Domino's Pizza's brand perception also takes a hit in the process. But why deny the people pizza in the first place? Accessible and usable web experiences represent a multi-billion dollar business opportunity. In today's episode, we unpack why some organizations fight web accessibility regulations and what it means for their brands. 263520

With fears of an impending recession, we look back at the events of 2008. The recession was more than 10 years ago, but we still feel the effects today. How can young people leverage their digital skillsets to recession-proof their careers? How can small (and large) businesses protect themselves from the effects of an economic downturn?

Today on Reshape Digital we discuss how artificial intelligence can be used to make usability testing on the web more accurate, more objective, and more cost-effective at scale. But can it completely replace human processes? This episode features two surprise guests to discuss the future of AI!

Today on Reshape Digital we dive deep into Dark Patterns - deceptive UX techniques used by online businesses to trick users into doing things that they did not intend on doing. You’ll learn exactly what dark patterns are, some examples of dark patterns (from auto-recurring purchases to meaningless countdown clocks), and what exactly the difference is between a light pattern and a dark pattern: it’s not as clear as you’d think.

This week we talk to JP Michel, founder of SparkPath and inventor of the Challenge Cards. JP’s mission is to inspire and guide young people to build extraordinary careers using the challenge mindset. Learn how the challenge mindset can be used to inspire a new generation of workers, and how it can be applied within the current workforce. Learn more about JP and SparkPath at mysparkpath.com

Today's episode features Blake Robson and Coady McCormick of Siteimprove. In this follow up to our recent event Web Accessibility and the Digital Journey, we discuss techniques for evolving your website. In order to optimize your website and sustain the value of your digital investments, you need to evolve.

What do automatic doors in grocery stores have to do with web design? This week we discuss how design friction exists in both the physical and digital worlds. Learn how organizations are taking inspiration from their physical surroundings to create more user-centric digital experiences.

As enterprises establish themselves, their brand perception is cemented in the public eye. Sometimes a company has difficulty controlling their brand’s positioning in the digital landscape. Tune in to find out how to break your brand and rebuild it, directing the narrative across your digital presence.

National Accessibility Week special. Why should organizations design for accessibility? Today, we discuss some of the innovations that have resulted from designing a more inclusive web, and how your organization can do the same.

Your website should be in a perpetual state of redesign. That doesn't mean you need to overhaul it every month. It means you need to test every assumption you make in your marketing strategy and pivot every time you learn something new. Listen to find out what it takes to keep your marketing strategy and website fresh!

Good, fast, cheap, pick two. Good marketing takes patience. But what if marketing could move fast? Is there a way to go back to the fundamentals and circumvent patience in marketing?

In this episode, we discuss the technology behind creating interconnected digital ecosystems: APIs. Learn how different companies and technologies, like Drupal, are using API-first design to push engaging content to customers.

Why do enterprise website projects fail? Today we tell the story of two global brands, failing to complete a massive enterprise website project. Tune in to find out why large website projects fail and what you can do to prevent disaster!

With the advent of digital marketing, public perception of the field has shifted. Many people feel that we have moved away from the Mad Men era of advertising, towards a more technical style of marketing. While there's no question that technology drives modern marketing, is there still a place for creatives in this industry?

Design fiction allows us to push the envelope and design for the possible (and impossible) future. Can web developers and designers capitalize on this method to stay ahead of the curve, or even design the curve?

Is digital advertising on its way out? In today’s episode, we deal with an uncomfortable reality that many digital marketers don’t want to face. We discuss how distorted analytics, unaccountable ad platforms, and evolving user behaviour are altering the digital ad landscape, and how to overcome this shift. Is there life after ads?

Are websites a commodity? Many people seem to think so. The reality appears to be more complicated though. What is driving this shift in the digital landscape?

Why are trend lists so popular in the marketing world? Today we address a list of popular technology trends in an attempt to understand why things are not always what they seem. Sometimes jumping on a trend can do damage to your business. Maybe it's time for companies to commit to a vision and stick to it.

People buy a lot of food. Store brand often has less impact on our purchase decisions than the location of the supermarket. What can we learn from supermarkets when it comes to proximity? In this episode, we uncover some new ideas about online advertising by drawing some parallels from the physical world of supermarkets.

Data-driven personas can be an effective way to understand your audience, but what happens when these same personas “lie” to you. Today, we uncover how even the biggest brands in the world are not immune to making major mistakes when attempting to connect with customers. Your personas may lie, but the data doesn’t.