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In today's episode, host Melanie Johnson sits down with the legendary Paul Colligan—a true pioneer in the world of content creation, podcasting, and YouTube. Paul is known for bridging the gap between technology and business, and he brings decades of experience to the table, having started his online journey back in the early days of the internet. Together, Melanie and Paul dive deep into the realities of podcast distribution, content automation, and harnessing the latest AI tools to grow your brand and business. Paul shares his insights on how being “everywhere” online is more accessible than ever, why you shouldn't overcomplicate your tech stack, and what it really takes to leverage automation and AI to streamline your workflow. You'll hear candid advice about content repurposing, distribution strategies, and the new wave of virtual influencers—including Paul's own “Virtual Paul” experiments.
Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.After spending years deeply connected to BodyBio's practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence evolved into a broader mission of education, access, and brand storytelling, bringing cellular health out of the doctor's office and into everyday routines.Though she didn't come from a traditional DTC background, Jess brings strategic clarity to every stage of growth, navigating channel tradeoffs, building dual B2B and DTC ecosystems, and balancing hyper-targeted paid media with high-trust organic growth.Whether discussing how BodyBio fixed its reliance on branded traffic, why affiliate funnels outperformed typical influencer playbooks, or how brand guidelines helped unify internal teams and external agencies, Jess offers a transparent and tactical perspective on scaling a modern wellness brand without sacrificing trust.In This Conversation We Discuss:[00:43] Intro[01:52] Rebuilding websites to unlock conversions[03:16] Growing brand awareness through omnichannel[04:26] Bootstrapping marketing with a two-person team[05:40] Managing fulfillment while scaling DTC[07:18] Finding new customers through authority partners[09:31] Testing creative angles to convert cold traffic[11:34] Leading growth through transparency and story[12:21] Episode Sponsors: Electric Eye, Reach & Zamp[15:52] Defining brand guidelines before scaling online[17:52] Testing incrementality before scaling Amazon[18:48] Skipping short-term wins for long-term brand health[20:48] Preparing for shoppable AI disrupting searchResources:Subscribe to Honest Ecommerce on YoutubeSupplements Made From Science https://bodybio.com/Follow Jess Berman https://www.linkedin.com/in/jesshkaneSchedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode: Here's the truth nobody talks about: a beautiful website doesn't automatically equal a successful food blog. In fact, some of the best looking websites I see are making critical mistakes that could be hurting their traffic. Today we're diving into 3 design mistakes that look harmless but are actually costing you readers and traffic over time. The 3 Mistakes we'll cover in this episode are: Your Homepage Fails the 3-Second Test Your Categories Are Confusing Google (And Your Readers) Your Homepage Is Just a Blog Feed Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: Design Services for Food Bloggers Our newest way to redesign your website! Learn more here.
You've probably heard of VIP days or Website in a Day packages…but if you've yet to crack the code on how to do them effectively, DO NOT MISS this episode.Bailey Collins and her Honey Wave Creative team have landed over 400+ website in a day projects and are now charging $3,800 (addons available) for each design day client.Now, I had some questions…How do you fight scope creep?How do you sell these?Is it truly a day or is it more of a week?How do you balance delivering these and running the business?Do you offer maintenance plans after they go live?Well, all of that (and much more) is answered here because Bailey held absolutely nothing back. So if you're ready to launch your design day offer…this is an audio pile of GOLD!!P.S. Bailey has put her entire system and process into a brand new course to help you do the same!Because I don't teach on design days, I'm happy to partner up with Bailey on this and recommend that you just steal everything she does to save you time.Head here to jump into her new Design Day Blueprint course!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/387
In this episode, host Jenn Foster dives deep into the world of digital marketing and web design with Shailesh Ghimire of New Wine Digital. Shailesh is an experienced digital marketing expert who specializes in custom web design, pay-per-click advertising, SEO, and the ever-evolving influence of AI on the industry. Together, they explore the complexities of building a strong online presence for small businesses, the pros and cons of platforms like Wix, Squarespace, and WordPress, and why staying updated on design trends and website functionality is crucial for keeping your brand competitive. They also discuss the rise of AI in marketing—from content creation to analytics—unpacking its current limitations (think "AI hallucinations") and practical uses within industry-specific tools.
Stephanie Moyal is the co-founder of Troop, a functional mushroom brand transforming wellness routines through approachable, science-backed gummies. Built at the intersection of personal healing and product innovation, Troop is helping redefine how consumers experience the benefits of mushrooms, one gummy at a time.After exploring multiple career paths and feeling unfulfilled, Stephanie came across a book on mushrooms that sparked a complete shift in direction. What started as a personal fascination with neuroplasticity and brain health quickly evolved into a product mission grounded in education, quality, and access. At Troop, Stephanie leads everything from product development to brand storytelling, helping bridge the gap between skepticism and belief in a growing wellness category.Though she entered CPG without a traditional background, Stephanie brings a founder's resilience and clarity to each challenge, navigating go-to-market tradeoffs, scaling digital alongside strategic wholesale, and building emotional alignment with customers and cofounders alike.Whether discussing how Troop approached product sampling and what didn't work, why the mushroom industry is just getting started, or how therapy strengthened her cofounder partnership, Stephanie offers a candid and insightful perspective on building a brand with both purpose and endurance.In This Conversation We Discuss:[00:39] Intro[00:54] Turning personal curiosity into a company[03:43] Brainstorming product formats in the kitchen[04:19] Navigating the nightmare of early production[06:23] Finding backup production in a crisis[08:02] Pivoting from tasting to paid acquisition[09:31] Expanding across DTC, Amazon, and retail[11:19] Episode Sponsors: Electric Eye, Reach & Zamp[14:38] Focusing efforts instead of chasing channels[16:28] Looping back to what worked all along[18:27] Writing down ideas to filter later[21:08] Bringing on experts to avoid missteps[22:32] Growing stronger through personal challengesResources:Subscribe to Honest Ecommerce on YoutubePremium daily mushroom supplements trytroop.com/Follow Stephanie Moyal linkedin.com/in/stephanie-moyal-95a4bb60Schedule an intro call with one of our experts electriceye.io/connectLevel up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode, Will and Christy talk about everything from big Squarespace updates (especially around e-commerce), to taking real sick days (or not), and why it's actually okay if your website isn't the prettiest thing on the internet. We get into what dogs can teach us about web design, using loyalty and clear directions as guiding lights, and even where to find that “sunny spot” for your work and wellbeing. You'll walk away with practical changes you can make to your Squarespace site, and a few reminders that taking care of yourself is just as important as impressing your clients. Oh, and we share a lot of love for pets, so if that's your thing, stick around!Sponsor: SquareKickerWhat if you could have unlimited creativity on Squarespace? The SquareKicker Pro Extension gives you powerful design control, with an intuitive, visual UI right inside your Squarespace editor.Created by designers, for designers, over 100 no-code tools empower you to customize Squarespace far beyond its native capabilities. Visit squarekicker.com for a free trial—no credit card required. Use SOMEWHAT15 to get 15% off all SquareKicker products today.Learn MoreDonald Miller book: https://storybrand.com/building-a-storybrand-book-new/See the site Christy made about BeylaWill's Squarespace Designer Toolkit Chrome ExtensionWorkflow.DesignChristy's Workflow.Design walkthroughWhere to find Kristine:https://kristineneil.com/https://www.linkedin.com/in/kristineneil/https://www.youtube.com/@kristineneil
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that? To create a segmentation? By segmentation, do you mean target?
I'm not currently active on LinkedIn but ironically, if I was starting a web design business today, it's the place I'd spend most of my social media/online connection time.Why? Well, mainly because I know it's geared towards connecting professionals rather than social media algorithm entertainment. If you're interested in what's working well for getting clients on LinkedIn today, my chat with LinkedIn expert Joe McKay is a great guide to follow.Joe knows the platform, knows the ins and outs and how to practically set yourself up for success rather than burnout if you're going to commit to making LinkedIn a large part of your social strategy.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/386
Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale.With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator's mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Glass, he's also an active advisor and investor in consumer startups, with a passion for enhancing customer experience at every touchpoint.Whether unpacking how to manage marketing across multiple brands, sharing what he looks for in standout talent, or reflecting on the role of skill vs. luck in his career, Aaron offers a grounded, thoughtful take on what it really takes to lead modern marketing teams.He shares what it means to scale without shortcuts, how to build teams that compound over time, and why marketing today is more about connection than ever before.In This Conversation We Discuss:[00:41] Intro[00:59] Investing in your professional network[01:47] Navigating job loss during economic downturns[03:09] Scaling DTC through subscription experience[06:03] Building expert teams in a startup portfolio[07:04] Transferring insights across brand portfolios[08:47] Electric Eye, Social Snowball, Portless, Reach & Zamp[15:08] Specializing before expanding your skillset[18:07] Aligning teams around shared outcomes[19:41] Focusing on customer quality over quantity[23:16] Balancing tools with firsthand market knowledgeResources:Subscribe to Honest Ecommerce on YoutubeRedefining the fragmented DTC wine market by building a multi-brand platform, delivering curated wines fullglass.wine/Follow Aaron Magness linkedin.com/in/aaronmagnessSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this powerful episode of White Canes Connect, hosts Lisa Bryant and David Goldstein welcome Tanner Gers, founder of Access Ability Officer and Paralympian, for an inspiring and insightful conversation. Tanner shares the harrowing story of how a tragic car accident in 2004 left him totally blind—and how that life-changing event became the catalyst for a purpose-driven career in accessibility, advocacy, and entrepreneurship. Tanner discusses the evolution of Access Ability Officer. This digital accessibility consultancy not only works with government and corporate clients but also trains and hires blind professionals through its Certified Accessibility Tester (CAT) program. This rigorous 14-week training course equips screen reader users with the technical and professional skills needed to land paid work and even launch their own businesses in the booming accessibility space. The conversation touches on AI's role in the future of accessibility, the importance of inclusive design, and the potential for digital equity. Tanner also shares his love for beep baseball and why adaptive sports are essential for physical and emotional well-being. Whether you're an aspiring accessibility tester, advocate, or entrepreneur, this episode is filled with actionable insights and motivation. Show notes at https://www.whitecanesconnect.com/139 Links Mentioned Learn more about Access Ability Officer: https://accessabilityofficer.com/ Tanner Gers on LinkedIn: https://www.linkedin.com/in/tannergers/ NABS Mid-Atlantic Student Seminar: https://nabslink.org/civicrm/event/register?reset=1&id=6 Have you checked out Federation Focus yet? https://www.youtube.com/@nfbofpa/ Tanner Gers and Access Ability Officer at National Convention Access Ability Officer is at table B25 in the Exhibit Hall. Start a Digital Accessibility Business session is in Studio 7 Wednesday, July 9 from 3:30 PM to 5:00 PM Accessibility Jeopardy in Studio 2 on Thursday, July 10 from 6:00 PM to 8:00 PM. Mid-Atlantic Student Seminar August 1 - 3 in Philadelphia The National Federation of the Blind of Pennsylvania is proud to support the National Association of Blind Students Mid-Atlantic Seminar taking place from August 1 through August 3 at the Hampton Inn at 1301 Race Street in Philadelphia. Register at https://nabslink.org/civicrm/event/register?reset=1&id=6. All of the hotel info is on that page. An Easy Way to Help the NFB of PA Support the NFB of PA with every purchase at White Cane Coffee Company by going to https://www.whitecanecoffee.com/ref/nfbp. When you use that link to purchase from White Cane Coffee, the NFB of PA earns a 10% commission! Share the link with your family and friends! Listen to Erin and Bob Willman from White Cane Coffee on episode 072 of White Canes Connect. Donate to the NFB of PA Like what you hear on White Canes Connect? Support us and donate to the National Federation of the Blind of Pennsylvania, visit https://www.NFBofPA.org/give/. We Want to Hear Your Story Reach out with questions and comments, or share ideas! We want to hear from you. Call us at (267) 338-4495 or at whitecanesconnect@gmail.com. Follow White Canes Connect Find out why White Canes Connect is currently ranked at #13 of the 100 Best Visually Impaired Podcast. Find the show on: Apple Podcasts: https://podcasts.apple.com/us/podcast/white-canes-connect/id1592248709 Spotify: https://open.spotify.com/show/1YDQSJqpoteGb1UMPwRSuI YouTube: https://www.youtube.com/@pablindpodcast
Um novo papo nessa quarta feira, A Realidade do Web Design Low-Code da Captação à Entrega com Marta Igual inkedin.com/in/martaigual
Increase your income without niching down, rebranding or adding more services or skills. Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/149 When you're ready, here are some ways we can help you with your web design business:
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Something I've learned over my 16 years of being self employed is the importance of designing your business around you. Not designing your life around your business.That's exactly what Lindsey Freeman, founder and creative director of Designed to be Human, and I dive into in this episode.It's easier said than done of course. And there are times where you need to do what you need to do in order to pay the bills but if you're intentional about setting your business up (services, operations, clients, calendar, partnerships, etc) around things that actually GIVE you energy and not take it away, that's success in my book.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/385
Julie De Angulo is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand purpose-built for serious anglers, from saltwater flats to bass tournaments. Bajio combines Patent Pending LAPIS lens technology with hyper-targeted storytelling to serve one of the most gear-obsessed subcultures in outdoor retail. Julie leads the charge in turning that product obsession into a scalable digital channel, anchored in retention, merchandising, and cultural fluency.Before joining Bajio, Julie spent nearly two decades in Ecommerce and digital marketing, scaling brands across home goods, pet supplements, fashion, and accessories. Her background in mass communications gave her a sharp instinct for message-market fit, one she's since sharpened into a full-funnel skillset spanning email, SMS, SEO, and paid acquisition. At Bajio, she joined when the brand had little to no Ecommerce presence, and has since built a high-performing revenue channel from the ground up.Whether breaking down how to tell product stories that resonate with niche audiences, mapping customer journeys from first click to long-term loyalty, or translating brand values into conversion-focused creative, Julie brings a tactical yet brand-led perspective to Ecommerce strategy. She shares what it takes to grow when you're starting from zero, why not all anglers are created equal, and how to build sustainable foundations that scale with authenticity.In This Conversation We Discuss:[00:38] Intro[00:49] Focusing on a passionate niche audience[02:19] Building a scalable foundation for growth[04:31] Learning early that data drives everything[06:32] Repositioning a brand beyond wholesale[07:54] Tailoring messages to regional fishing niches[10:00] Hiring guides instead of paid influencers[11:18] Separating community from ad creative[12:37] Electric Eye, Social Snowball, Portless, Reach & Zamp[18:59] Contributing to a mission-led product story[20:53] Scaling small brands with real impact[22:23] Balancing SKU simplicity with flexibility[25:03] Responding to viral demand with local supply[25:53] Forecasting smarter with predictive analyticsResources:Subscribe to Honest Ecommerce on YoutubeFlorida-based polarized sunglasses for fishing https://bajiosunglasses.com/Follow Julie De Angulo https://www.linkedin.com/in/julianadeanguloSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let's Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let's Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like Gorgias. His on-the-ground experience gave him a front-row seat to what really drives retention, profit, and valuation. Now, through Because Ventures, Jeremy applies that knowledge to acquire and operate ecommerce businesses with sustainable margins and focused stacks.Whether debunking the myth that “every brand needs subscriptions,” tracking the 84% adoption rate of email/SMS across $1M+ stores, or predicting which app categories will consolidate over the next five years, Jeremy brings a deep analytical lens to ecommerce strategy. He shares insights from crawling 103,000 Shopify stores, explains why most loyalty programs fail, and urges founders to simplify their tech stack before adding complexity. His story is a masterclass in using real data, not hype to guide business decisions.In This Conversation We Discuss: [00:40] Intro[00:55] Scaling DTC brands to eight figures[02:03] Expanding beyond Shopify Plus assumptions[04:18] Filtering out inactive and duplicate stores[05:05] Highlighting the top 10 most used apps[09:08] Focusing on what actually drives growth[10:56] Comparing native vs third-party app adoption[12:23] Spotting analytics as a breakout category[14:11] Explaining why real CRO starts at $5M+[16:49] Spotting support as an underused category[18:29] Unpacking the subscription model myth[22:47] Auditing app stacks to save thousandsResources:Subscribe to Honest Ecommerce on YoutubeEcommerce Social Impact Fund because.ventures/index.htmlInsider analysis of the largest Ecommerce brands' financials letsbuyabiz.xyz/Follow Jeremy Horowitz linkedin.com/in/jeremyhorowitz1If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of The Consumer Finance Podcast, Chris Willis and Lori Sommerfield discuss the latest regulatory, legislative, and litigation developments under the Americans with Disabilities Act (ADA), as accessibility of digital platforms and mobile applications increasingly become crucial for consumer finance providers. This episode covers the DOJ's guidance on website accessibility, evolving Web Content Accessibility Guidelines, potential legislative solutions, and the risks of private litigation amid a surge in lawsuits alleging violations of the ADA. With a focus on litigation trends and risk mitigation strategies, this discussion is vital for businesses striving to ensure compliance and protect their digital assets in a complex legal environment. Gain practical insights on assessing and improving website accessibility and learn how to establish a robust ADA risk management program to shield your business from potential legal challenges.
In this episode, Tiffany Anton chats with Cy Sears, owner of Serious SEM, about his journey from Yellow Pages to digital marketing and web design. Cy shares insights on the value of original content, building business websites that act as true assets, and why customized ad leads outperform generic ones. Listen To The Local Matters Podcast Today! News Talk 94.1
WordPress is in a tricky spot…and while still over 43% of websites on the internet use it, other platforms and builders are picking up steam and gaining in market share.My big questions are:Has WordPress reached it's potential?Is WP just for old dudes?Will Gutenberg (aka the block editor) EVER improve?Do people care more about WordPress or their page builder of choice?Is the WordPress leadership team secretly a commune outside San Fran?All of that and more is covered in this episode with repeat guest Kevin Geary.Kevin has been on the leading edge of making products for WordPress which help designers build faster, best practice sites that are focused on maintainability and sustainability.His new venture etchwp.com has loads of potential to not only rival and overtake the cumbersome native block editor, but many page builders as well.If you know Kevin, you know there's no fluff, no hiding opinions or stepping around honest thoughts. I always love talking to folks who are 100% transparent and that's what you should expect in this one.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/384
Lucy Jeffrey is the founder of Bare Kind and Candid Founders, two purpose-driven brands built from a mission to make commerce more meaningful. Bare Kind is a bamboo sock company that donates 10% of profits to save the animal featured on each sock, while Candid Founders is both a YouTube channel and growth agency helping consumer brands scale on Faire, a leading B2B wholesale marketplace.Before launching either company, Lucy worked in banking and began experimenting with ecommerce by selling reusable straws, t-shirts, and other sustainable products. Her viral turtle-themed content and strong brand mission helped Bare Kind stand out in the crowded DTC space and grow into a seasonal powerhouse, with 70% of revenue landing in Q4. But with a growing team and cash flow challenges, Lucy co-founded Candid Founders to help other brands succeed on Faire while smoothing Bare Kind's revenue curve.Whether scaling to 1,000+ retail accounts, turning her backend team into a profitable service business, or shutting off paid Meta ads to improve profit margins, Lucy brings a sharp, experimental mindset to Ecommerce. She shares insights on building sustainable DTC brands, making wholesale work, and running two businesses with her husband without relying on outside capital or paid ads. Her story is a masterclass in founder adaptability.In This Conversation We Discuss:[00:40] Intro[00:55] Launching with purpose before product clarity[02:50] Choosing a name that allows you to pivot[03:40] Starting with dropshipping to test demand[05:37] Hiring help before scaling ad spend[08:09] Comparing traction between early SKUs[10:07] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:29] Avoiding traps in commoditized markets[18:48] Educating retailers to build trust fast[22:25] Listening to demand before launching services[24:07] Turning internal wins into client services[26:22] Plugging the DTC and wholesale channelsResources:Subscribe to Honest Ecommerce on YoutubeFaire growth agency that helps brands thrive candidfounders.com/Comfy, vibrant animal socks that save the world's animals barekind.co.uk/Follow Lucy Jeffrey linkedin.com/in/lucy-jeffreySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Discover how a small team scaled from 3 employees to $100K+/month selling $59 websites (yes, you read that correctly). In this episode, we dive into how they turned creativity into a productized service and what they're building now that has me switching my entire project management system. If you're a designer, you'll want to hear this!Try Motion.IO For Free Join Social Butterfly Club (Marketing Membership For Designers)The Brief Collective Design Biz AcademyUnlock Secret Podcast EpisodesShare Your Unapologetic OpinionPodcast InstagramYouTube
How does working on your nervous system help you as a web designer apart from the obvious fear of public speaking and large group settings?Turns out, it affects (either positively or negatively) EVERY aspect of your day to day as a web designer and business owner.In the name of sustainability, longevity and just being healthy and happy as a business owner, I'm thrilled to share a conversation I had with Jonny Miller, founder of Nervous System Mastery, who's helped top level entrepreneurs and people at the highest level of business manage stress, get healthier and have the tools to handle bigger challenges and hurdles in their life.What works for folks at this level of business also work for us as web designers, solopreneurs and agency owners. Can't wait to hear your takeaways.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at https://joshhall.co/383
Tyler Simmons is the founder and CEO of Elevate Sports, the company behind BucketGolf, a portable par-3 game that transforms backyard spaces into playable courses and brings a competitive twist to casual golf. Elevate Sports designs products that blend athletic training and outdoor entertainment, helping families connect and athletes sharpen their skills through hands-on play.Before launching Elevate Sports, Tyler was a Division I college athlete and worked at a lacrosse equipment company. With no prior experience in product development or ecommerce, he started by building a lacrosse training aid from scratch. That early prototype sparked a journey into consumer products, culminating in the launch of BucketGolf, a category-defining game that hit $1 million in revenue before Tyler hired his first full-time employee.Whether turning a homemade backyard game into a seven-figure business or figuring out paid media strategy through trial and error, Tyler brings a scrappy, product-first lens to brand building. He shares insights on launching without a playbook, designing products that go viral on video, and bootstrapping high-growth businesses without outside capital. His story is proof that you don't need a perfect plan, you just need to start.In This Conversation We Discuss:[00:37] Intro[00:53] Launching products that bring people together[01:46] Validating demand with zero research[03:53] Making mistakes instead of waiting[05:47] Building momentum before it's perfect[06:44] Choosing action over endless planning[08:09] Learning to sell before scaling up[12:05] Electric Eye, Social Snowball, Portless, Reach & Zamp[18:27] Learning paid media through trial and error[20:21] Boosting what already works organically[21:30] Standing out in a saturated market[25:27] Pushing through constant setbacksResources:Subscribe to Honest Ecommerce on YoutubeElevate Sports for Lacrosse Training Gear elevatesportsequipment.com/The Ultimate Backyard Golf Game bucketgolfgame.com/Follow Tyler Simmons linkedin.com/in/tyler-simmons-771b5718aSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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So überleben Agenturen den KI-Hype und gehen in Führung – So baust du einen Burggraben, den deine Konkurrenz nie mehr überspringt. (Ein ganzes System mit vielen spannenden Agenturbeispielen) – Warum du nicht mehr „SEO“ , "Texte" oder auch "Webdesign" verkaufen solltest – sondern was deutlich besser für deine Agentur funktioniert. Du willst nicht besser im Spiel deiner Wettbewerber werden. Du willst dein eigenes Spiel spielen, heute besser als gestern: Außerhalb des Preiskampfes, außerhalb des Wettbewerbs. Du willst kein “Kenn ich schon” Du willst ein "Wow, das ist mal was spannendes Neues" Sobald du kategorisiert werden kannst, verlierst du im Marketing. Wenn du gesehen werden willst, dann werde zur eigenen Kategorie.
Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He's also the co-author of Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.In This Conversation We Discuss: [00:39] Intro[01:15] Shifting from in-house roles to agency work[02:16] Highlighting the cost of overbuilding tech stacks[04:36] Pushing back on data-only decision making[07:13] Avoiding narrow ad metrics that mislead growth[10:08] Using AI to scale low-effort interactions smartly[12:38] Translating ideas into testable hypotheses[19:02] Differentiating high-credibility opinions in UX[20:00] Using split tests to validate costly changes[21:14] Skipping tests for clear conversion blockers[23:32] Filtering user recordings for CRO opportunities[26:13] Using logic when data can't prove causality[29:39] Measuring what actually matters in performanceResources:Subscribe to Honest Ecommerce on YoutubeIntelligent business consultancy obsessed with less and better factsandfeelings.io/Data and analytics podcast analyticshour.io/Follow Tim Wilson linkedin.com/in/tgwilsonIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode, Alex of Arcoiris Design Studio is back on the pod to talk all things semi-custom websites, and why it might just be the best thing for small boutique studios looking to scale without the stress.They talk through how starting with a solid template can still lead to a high-end, unique result for clients, why not every business needs (or benefits from) a custom build, and how setting boundaries around scope and timelines can protect your time and profitability. This episode is full of helpful tips on creative direction, client communication, and finding smart ways to grow sustainably.Whether you're considering building a template shop, white-label web development offers, or simply want to streamline your process, this convo is full with honest insights and actionable takeaways.Guest Information:Guest Name: Alex McGinnessGuest Business Name: Arcoiris Design StudioGuest Website: arcoiris.designGuest Instagram: @arcoiris.design.studioLinks Mentioned:S5 E23: Using Intuition in Your Design Process with Alex McGinnessConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramThe Design MinimindTags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
NEW free training for women web designers: Book higher-paying web design projects without overworking! Get our Profitable Web Design Business Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/146 When you're ready, here are some ways we can help you with your web design business:
Paid Discovery is a HOT topic right now in web design.The idea of getting paid for a discovery call – before wasting an hour of your day with someone who has a budget of $300 – is dang intriguing for pretty much every web designer.But then the questions come up…Is it just a consult/strategy call?How much do I charge for it?What if I don't have enough experience or expertise?What's included in paid discovery?What if I don't want to be viewed as a digital marketing agency?Welp, we tackle all of those questions and more in this episode with Racheal Graham, an established web design agency owner who has a proven $2,000 paid discovery offer and who graciously pulls the curtain back on her entire process.Enjoy!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/382
Samantha Rose is the founder of Endless Commerce, a commerce enablement platform designed to help multi-channel consumer brands scale more efficiently through better infrastructure. A multi-exit founder and investor, Samantha brings deep operational experience across design, technology, and logistics to build systems that support sustainable, scalable growth.Before launching Endless Commerce, Samantha built and exited several consumer ventures, including GIR, an acclaimed kitchenware brand acquired in 2021, and Mvnifest, a full-stack operations and 3PL partner acquired in 2024. Alongside running Endless Commerce, she leads Hologram Capital, where she specializes in turning around distressed consumer brands with strong fundamentals but structural challenges.Whether rebuilding underperforming brands or designing the tech stack she wished existed, Samantha focuses on enabling commerce teams to grow beyond DTC into wholesale, retail, and omnichannel with confidence. She offers a playbook for founders who want to scale without losing operational grip, and a framework for tech partners who want to plug into brands at pivotal moments of inflection.In This Conversation We Discuss:[00:42] Intro[00:59] Building software from firsthand founder struggle[01:45] Solving problems with curiosity and play[03:13] Validating ideas with zero market research[06:42] Executing better instead of chasing new ideas[07:45] Turning demand into a real business plan[09:26] Developing software to solve real-life habits[10:24] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:46] Differentiating in a commodity-driven market[17:23] Building with no modern Ecommerce tools[19:11] Navigating growth without today's tech stack[19:45] Going omnichannel to build retail resilience[23:31] Boosting perceived value with smart bundles[24:12] Shifting from operator to tech builder post-exit[25:31] Reinvesting in brands that need a second life[27:30] Building features from real-world friction[29:28] Avoiding early over-specialization in teams[33:47] Explaining the rebundling era of commerce stacksResources:Subscribe to Honest Ecommerce on YoutubeModular, AI-powered commerceOS endlesscommerce.com/Follow Samantha Rose samantharose.co/ Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
NEW free training for women web designers: Book higher-paying web design projects without overworking! Get our Profitable Web Design Business Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/145 When you're ready, here are some ways we can help you with your web design business:
Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree's mission to make regeneration scalable through consumer action.Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and audit global reforestation with end-to-end transparency.Grounded in climate impact and systems thinking, Derrick focuses on building businesses that convert everyday consumption into measurable environmental good. Whether guiding Tentree's brand vision or driving tech innovation with Veritree, he offers a blueprint for founders' scaling mission with integrity, traceability, and long-term environmental ROI.In This Conversation We Discuss:[00:48] Intro[00:58] Naming the brand after the mission itself[01:55] Pivoting purpose into a consumer brand[03:54] Partnering with retailers to gain early traction[05:49] Running mission ops while scaling the brand[06:22] Building tech to verify real-world impact[08:22] Responding to unexpected product demand[10:10] Connecting funders to verified outcomes[11:35] Embedding impact to boost DTC performance[12:53] Electric Eye, Social Snowball, Portless, Reach & Zamp[20:15] Building a global supply chain from scratch[23:21] Balancing co-founder strengths from day one[24:10] Creating decision fatigue with too much choice[27:33] Leveraging impact as a growth advantageResources:Subscribe to Honest Ecommerce on YoutubeEarth-First, sustainably made apparel that plant trees tentree.com/Verified reforestation projects for your business veritree.com/tree-plantingFollow Derrick Emsley linkedin.com/in/derrickemsleySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Send me a Text Message! (I can't directly respond, but I can answer questions and share comments in upcoming episodes! Have you ever heard negative things about the left hand or being left handed because the Bible refers positively to the right hand so many times? That's a false dichotomy and it's a logical fallacy that can trip us up when it comes to understanding theology. Today I will help us spot some classic unbiblical contrasts and how we can help our kids recognize this fallacy in regular scripture reading too.Life Hack at 6:10Check out the Zevo Flying Insect Light: https://a.co/d/3UkE0EDFalse Dichotomies at 8:06Links to ResourcesFaith vs Science: https://answersingenesis.org/what-is-science/science-or-the-bible/Law vs Liberty: https://learn.ligonier.org/articles/liberty-vs-lawGospel vs Social Justice: https://learn.ligonier.org/articles/do-we-believe-whole-gospelFree Bible Reading Plan: sheprovesfaithful.com/bibleGraphic and Web Design & Marketing with Andy Hlushak: andyhlushak.comSupport the showLove wellness products for your whole family? Shop Earthley and support SPF!Get 10% off your first order with code FIRSTSPF : https://earthley.com/?affiliateId=lauren-hlushakSupport SPF $5 a month: patreon.com/sheprovesfaithfulSign Up for the SPF newsletter: sheprovesfaithful.com/newsletterIf you're enjoying the SPF Podcast, please leave a review on your favorite podcast player! Thank you!
AI is changing the way websites are built, optimized, and ranked—but what does that mean for businesses? In this episode of The Marketing Madmen, Nick Constantino sits down with Jason Cyr to explore how AI-driven web design, SEO shifts, and local search optimization are reshaping the digital world. From AI-generated content to the decline of organic search and the future of website conversions, they break down the biggest trends in digital marketing for 2025. Key Takeaways: AI tools are reshaping website design, making it faster but challenging creativity. SEO is evolving—Google’s AI-driven results are reducing organic traffic by up to 95%. Local SEO is more critical than ever, with Google favoring reviews & verified listings. Conversion-focused strategies matter more than search rankings for business success. Businesses must shift their approach—prioritizing trust, engagement, and clear CTAs. patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.
In this solo episode, Jen's chatting all about how she's refined and streamlined her brand and web design process to better serve both her clients and her business. She emphasizes customizing workflows to fit different client needs, cutting unnecessary steps, and focusing on high-value tasks. Key changes include reducing client calls, minimizing lengthy brand strategy, and relying on simple, effective communication tools with her clients. Jen also shares practical tips such as live refinement sessions, unlimited revisions within a set time frame, and delivering social-media-ready assets upon off-boarding. These process shifts have saved time, allowed her to take on more projects, all while maintaining a high-quality client experience.Links Mentioned:S9E3: Steal My Web Design ProcessS5E14: Iterating on the One-Concept MethodConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramThe Design MinimindTags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design, processes, brand and web design
In this repeat episode, Chris Coyier, co-founder of CodePen, talks about the evolving landscape of HTML heading into 2025. He delves into topics like the slow evolution of HTML compared to CSS and JavaScript, the importance of backwards compatibility, new HTML elements and pseudo-elements, and the potential of declarative shadow DOM for server-side rendering in web components. Links Website: https://chriscoyier.net Codepen: https://codepen.io/chriscoyier Frontend Social: https://front-end.social/@chriscoyier Github: https://github.com/chriscoyier Threads: https://www.threads.net/@chriscoyier Bluesky: https://bsky.app/profile/chriscoyier.net We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Chris Coyier.
This week, we're digging into the psychology behind high-converting web design. You'll learn how intentional design choices — rooted in human behavior — can guide your visitors from casual scrollers to committed clients.Hosted by Kelly Zugay of With Grace and Gold® — The Brand It, Build It Podcast, a chart-topping small business marketing podcast, equips you to build and grow your creative small business with purpose and strategy.Podcast Show Notes: https://withgraceandgold.com/category/podcast/With Grace and Gold on Instagram: https://www.instagram.com/withgraceandgoldFree Resources from With Grace and Gold: https://www.withgraceandgold.com/freeHonored as Showit Designer of the Year, With Grace and Gold® has proudly served thousands of small businesses and creative founders worldwide through award-winning, elevated, purpose-driven brand and Showit web design since 2014. For custom brand design services, custom Showit web design services, and easy-to-customize Showit website templates for fine art photographers, event planners, wedding professionals, interior designers, and creatives, please visit With Grace and Gold: www.withgraceandgold.com
Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Miriam Suzanne, web developer, artist, and co-founder of OddBird, talks about the philosophy and evolution of web design. We explore CSS origins, the cascade, accessibility, and how the balance between user control and brand expression defines the spirit of the web. Links Website: https://www.miriamsuzanne.com Mastodon: https://front-end.social/@mia GitHub: https://github.com/mirisuzanne Bluesky: https://bsky.app/profile/miriam.codes CodePen: https://codepen.io/miriamsuzanne LinkedIn: https://www.linkedin.com/in/terriblemia Resources CERN: https://info.cern.ch Cascading HTML style sheets proposal: https://www.w3.org/People/howcome/p/cascade.html Axe Accessibility Testing Tools: https://www.deque.com/axe The Design of Web Design talk: https://www.youtube.com/watch?v=th1qORyvBcc We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)
Izzy Rosenzweig is the founder and CEO of Portless, a supply chain platform helping ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times and unlocking cash flow through tax deferment and tariff optimization.A 10-year DTC veteran, Izzy first launched Browze in 2012, shipping over 2.5 million home and kitchen products globally. After building a China-based fulfillment center to improve customer experience, he saw an opportunity to help other brands bypass traditional U.S. warehouses, leading to the creation of Portless.Portless enables brands to ship faster, avoid upfront taxes, and reclaim working capital, transforming how modern operators manage logistics. Izzy's deep experience in cross-border fulfillment, HS code strategy, and tariff engineering gives him a unique lens into how ecommerce brands can survive regulatory shifts and thrive under pressure.With a margin-first, speed-to-cash mindset, Izzy helps brands reimagine global operations to win in today's volatile landscape, efficiently, legally, and profitably.In This Conversation We Discuss: [00:43] Intro[00:56] Understanding the De Minimis model[02:36] Revealing the new customs entry methods[07:35] Clarifying tariffs vs. import taxes[08:25] Comparing global manufacturing options[09:30] Recognizing China's manufacturing edge[10:36] Separating security from supply chains[12:24] Predicting the next tariff move[13:39] Balancing tariffs with tax reform[15:18] Pausing growth without clear policy[16:00] Deferring taxes to boost cash flow[20:02] Migrating platforms to save cashResources:Subscribe to Honest Ecommerce on YoutubeRevolutionize your inventory and fulfillment process portless.com/Follow Izzy Rosenzweig linkedin.com/in/izzy-rosenzweig-13653846If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
I recently had a private coaching session with my friend Jason Gracia, founder of Swyft Sites, who's interested in starting a podcast but isn't sure of the best strategy to take.Jason has kindly allowed me to share it with you!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/380
Mark Murrell is the founder and operator behind Get Maine Lobster and Black Point Seafood, specializing in scaling premium direct-to-consumer seafood brands with a focus on operational agility, customer loyalty, and brand storytelling. Raised in Maine, Mark turned a love for local seafood into a nationwide business, mastering dock-to-doorstep logistics for live lobster delivery.Since launching in 2010, Mark has served over 500,000 customers, quadrupled his customer base, expanded into new categories like seafood appetizers and select beef, and acquired Maine Lobster Direct to deepen fulfillment capabilities. His work has been featured in The Wall Street Journal, USA Today, Rachael Ray, ESPN, and national campaigns for Chase Bank, alongside collaborations with Momofuku and Geoffrey Zakarian.Rooted in a customer-first, margin-focused mindset, Mark builds brands that balance growth with sustainability. Whether scaling operations or evolving brand experiences, he brings a clear playbook for turning fresh products into loyal communities, efficiently, profitably, and with staying power.In This Conversation We Discuss:[00:45] Intro[01:32] Highlighting specialty items for customers[02:44] Starting a business from personal experience[03:50] Delivering higher quality through logistics[04:59] Pitching new ideas with simple outreach[05:51] Adapting CRM systems for operations[06:39] Managing growth with limited capacity[07:47] Balancing two businesses during early growth[09:07] Surveying customers beyond product feedback[10:36] Aligning brand identity with buyer emotions[11:36] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[16:41] Taking risks when the signs are undeniable[18:43] Launching internal marketing after early growth[20:21] Redesigning operations for more agility[22:48] Realizing early sales hide margin problems[27:26] Blending creativity with structured thinking[28:29] Building resilience through daily habitsResources:Subscribe to Honest Ecommerce on Youtube#1 Lobster Delivery Service From Dock To Doorstep getmainelobster.com/Premium Maine lobster and seafood across the U.S. and Canada blackpointseafood.com/Follow Mark Murrell linkedin.com/in/mainelobsterSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This is such a good question and one that I took for granted in many ways, since I've seen how all these skills and roles overlap and connect within many client projects. My first recommendation is that instead of thinking of them as people, think about them as unique skill sets. So you might have someone who is a Web Developer/Web Designer hybrid. Or a Web Developer who also has SEO skills. There can definitely be cross over between each of these roles. Also, you might have someone who is a super technical Web Developer, but they aren't thinking about the overall strategy of how those changes on their website are going to help them reach their business goals. Whoever you hire, make sure you are clear on the role they play in terms of them understanding your business and how you make money. If you have a specific technical job that you need, of course you can hire someone to just do that. Having a strategic mind on your team, can ensure you are focusing on the right things at the right time and in the right order. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/roles?rq=Web%20dev%20vs%20Web%20design Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com Music Credits: Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN
Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You'll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We're ending Season 9 with a GOOD one, so throw in those ear buds, and press play!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyListen to Sound Mind on SpotifyJoin the Insider List, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he's stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.In This Conversation We Discuss:[00:43] Intro[01:09] Focusing on wellness-driven consumer brands[03:03] Balancing product, ops, and financial reality[06:05] Delegating better at larger revenue stages[08:29] Mentoring weak spots before replacing them[10:22] Licensing major brands to grow fitness revenue[12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:34] Building credibility through past outcomes[18:47] Partnering with founders instead of leading solo[21:25] Positioning your company for a clean exit[24:08] Guiding founders through the exit process[26:48] Creating deal structures where everyone wins[28:43] Getting fractional help without full-time costResources:Subscribe to Honest Ecommerce on YoutubeFollow Brian Anderson linkedin.com/in/smallpondgroupSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Kai Davis is the founder of Double Your Ecommerce and KeywordMagic.ai, two platforms helping Shopify merchants unlock sustainable growth through SEO, content, and email marketing. With over a decade of experience in digital strategy, Kai has worked directly with hundreds of Ecommerce businesses, offering fixed-price SEO services and tailored growth playbooks that prioritize results over complexity.Drawing from his deep expertise in search intent, content optimization, and store-level messaging, Kai equips Shopify brands with the tools they need to boost organic revenue, refine collection and product pages, and convert more traffic without overwhelming shoppers.Kai helps merchants rethink underperforming pages, optimize seasonal campaigns, and build resilient marketing systems, so they can grow more by working less.In This Conversation We Discuss: [00:43] Intro[01:14] Introducing what drives real SEO results[02:46] Building pages around real search demand[05:44] Starting SEO with product-type collections[07:22] Using conversational copy to boost SEO[08:37] Filtering keyword data by page type[10:43] Recognizing when a term is too competitive[11:49] Understanding why products convert lower[13:56] Training custom GPTs for brand-aligned content[16:29] Drafting faster without losing quality[17:19] Exporting product data to scale AI writing[17:53] Building tools to surface keyword insights[19:54] Understanding your funnel before traffic drops[22:08] Optimizing for AI-driven shopping behavior[24:11] Offering hands-on SEO help for time-strapped teams[25:28] Focusing on what actually moves SEO rankingsResources:Subscribe to Honest Ecommerce on YoutubeSEO Services for DTC Shopify Stores doubleyourecommerce.com/Follow Kai Davis linkedin.com/in/kaisdavisIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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Having a ton of maintenance plan clients is awesome - especially for the recurring revenue. But with ongoing support clients come with ongoing support requests.Managing this with a dozen or so clients is pretty easy. And as we all know – not all clients ping you every month with requests. But once you get to 30, 40, 50, 100 + maintenance plan clients, you've got to have a system for support.That's why I'm pumped to share this chat I had with Phil Storey, founder and CEO of Glow. This one is interesting because, not only did Phil have some solid advice for handling support requests but it was also a chance for me to learn more about his platform.I've been using ManageWP since 2016 and while it's still my preferred tool for managing multiple WordPress sites, you can't link in non-WordPress sites and there's no native support ticketing system.That's one of the big value-props of Glow as you can add non-WP sites and their big differentiator in the market is the native support ticketing system.We dig into all of that and more!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/378