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Text a question to Victoria!As an entrepreneur, have you ever struggled to turn your work brain “off”? Keri Ford is a mom of two, creative director turned award-winning executive coach, and the CEO and founder of Elevate with Keri. She is trauma trained and passionate about nervous system regulation for high-achieving women. Keri helps women bridge the gap between outer achievement and inner peace, teaching them how to build thriving businesses without burning out.In this episode, Victoria and Keri dive into everything from trauma in entrepreneurship to the real cost of always being “on”. Keri shares how she went from corporate creative director to CEO and how each chapter taught her tools to get to the next level. You'll walk away knowing how to recognize early signs of burnout, build resilience through regulated stress, and redefine what success looks like in your current season.If you've ever felt the weight of constant decision fatigue, racing thoughts at night, or the pressure to maintain momentum no matter the cost, this episode is your permission slip to slow down. Whether you're on your morning walk or taking a break between calls, this conversation will leave you feeling grounded with practical tools to use throughout your day. Grab your notebook and a fresh cup of coffee, because you don't want to miss this one.Links Mentioned in Today's Episode:Follow Keri on InstagramVisit Elevate with KeriCheck Out The Champagne ClubFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
nerdcafe. Der Podcast rund um WordPress, Hosting, CMS und Web.
Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! Heute zu Gast ist Jenni Neubacher. Jenni ist Verkaufstrainerin für souveräne Akquise und hilft dir dabei, gelassen zu bleiben beim Verhandeln und entspannt neue Kund*innen zu gewinnen. Wir kennen uns von einigen Linkedin Live Audio Events und haben uns auch schon live live, also im wahren Leben, kennen gelernt. Vor Ort und virtuell sind wir seit dem immer wieder in Kontakt und ich würde sagen, wir haben eine ähnliche Entwicklung erlebt was Audioformate angeht :) Wir haben deswegen heute gesprochen über: LinkedIn Live Audio Formate, Podcasting, die "Töpfchen-Methode", Marketing und Akquise, Websites und Jahrespläne. Das hier ist außerdem ein kleines Experiment, denn diese Episode erscheint bei uns beiden. Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.
Design and building websites…that's the fun part.Managing the project, collecting content, onboarding, handling revisions and feedback…typically, not so much.Which is why, if you can automate as much of the repeatable tasks and make a system and process for the “unfun” parts of a web design project, it'll make your life much easier and more profitable.That's what we're diving into this one with automation and systems specialist (and fellow 17hats user) Kristen Lettini.We get into:What automations you're missing (and why to add them NOW)The GOLD of auto-remindersUsing a CRM like 17hats to automate as much as possibleMy “before and after” automation momentWhy improving systems is THE KEY to sustainabilityGet my quote, contract & invoice templates (for free) with a 7-day trial of 17hats, the CRM I've been using for over 10 years!
Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure.Nebu was born from frustration, products that changed for the sake of change, colors that blended into landscapes but not the spirit of adventure, and fits that never quite fit. Nate set out to fix that by building apparel that feels great, performs hard, and actually looks good.In this episode, Nate shares how he rebuilt his Shopify site from scratch in 36 hours after a crash, how he found the right manufacturing partners through hands-on trial and error, and how he defines success by community and craftsmanship, not scale alone.Whether you're an ecommerce founder navigating supply chain complexity or a brand builder chasing quality over quantity, Nate's story is a masterclass in learning fast, leading with purpose, and finding fulfillment beyond revenue.In This Conversation We Discuss:[00:26] Intro[01:09] Building products that solve real use problems[03:16] Turning frustration into a product opportunity[05:46] Building intuition through contrast and visits[10:25] Selling through friends before running paid ads[14:53] Stay updated with new episodes[15:03] Building profitability through paid learning[15:43] Turning events and emails into ad leverage[17:14] Sponsors: Electric Eye, Heatmap & Freight Right[21:50] Balancing goodwill with measurable profit[22:28] Moving fulfillment from warehouse to garage[27:01] Choosing product ideas by improving what exists[32:54] Redefining success beyond scale and revenue[36:42] Connecting community through personal supportResources:Subscribe to Honest Ecommerce on YoutubeEveryday active apparel nebuclothing.com/Follow Nate Davenport linkedin.com/in/nathan-davenport-327483186Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!Your website might be costing you clients without you even realizing it. Discover how to tell if your website is a true brand asset or if it's actually a brand liability. As a female entrepreneur, your website is often the first impression your clients have and it can either build trust and credibility or create hesitation that keeps potential clients from booking with you.In today's episode, Victoria is sharing valuable information to teach you how to make your website work for you, not against you. From designing with user experience in mind, to creating consistent branding, and using storytelling and messaging that speaks directly to your ideal clients, you'll gain strategies to turn your website into a conversion-driving, trust-building tool. Be sure to listen all the way through because Victoria is giving you a six step framework to help you do a self audit of your website! If this still feels daunting to you, don't worry! Keep listening because there may even be a special offer to help you get personalized guidance on how to optimize your website!Like Victoria always says, you don't get a second chance at a first impression, so get ready to take notes and let's turn your website into your brand's strongest asset! Give Your Website a Self-Audit! Ask Yourself These Six Questions!1. Can a stranger understand who you serve and how in less than five seconds when they land on your website?2. Do your visuals and messaging feel like the same brand across all platforms? 3. Would you be proud to send a high ticket customer to your website right now?4. Do you think your friends are excited to send out your website URL when they are referring someone to you?5. Does your site guide users towards one clear action?6. Does it communicate authority and professionalism equal to your expertise?Links Mentioned in Today's Episode:Get a FREE Website Audit by VictoriaWork With BrandWell DesignsLooking for Brand Clarity? Join The Branding Business School!Follow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
nerdcafe. Der Podcast rund um WordPress, Hosting, CMS und Web.
Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! In dieser Episode geht es um Plugins. Du lernst, was Plugins sind, wie du sie installierst und verwaltest und warum sie dir helfen können deine Webseite so zu bauen wie du sie brauchst. Passend dazu sprechen wir außerdem über Updates von Plugins und warum es wichtig ist, deine Plugins regelmäßig zu aktualisieren. Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.
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Being an entrepreneur is challenging. Being a parent-entrepreneur is even more challenging. Being a special needs parent entrepreneur…it's tough to put into words. But one thing's for sure, the freedom of schedule and flexible availability, to be able to care for a special needs kiddo as a web designer is UNMATCHED and well worth all the challenges.We're diving into all of that and more in this special group chat that I had with Marc Hyde, Lisa Dorian and Ed Gomes. All members of Web Designer Pro who have something in common, being a web designer and entrepreneur with one or more special needs children we care for.We get into:Future planning for special care after retirementHow goals and vision changes after having a child with special needsHow to structure your schedule and calls around a complex scheduleHow we stay balanced during hard times (emergencies, surgeries, etc)The invaluable need for a supportive community of others who are in similar situationsAnd don't worry, you don't need to have a special needs kiddo to get a lot out of this convo because everything we talk about is applicable to you as an entrepreneur parent.Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a recording artist signed to EMI Music before earning her CFA, an MBA from Chicago Booth, and leading strategy work at Accenture.Blending creativity with financial rigor, Shelley turned a casual conversation with a homeschooling parent into a breakthrough channel, now approved as an official curriculum in 14 states. In this episode, she shares how that discovery reshaped her subscription strategy, why flexibility beats lock-in for retention, and how understanding the real buyer (not just the user) transformed her business.Whether you're an ecommerce founder rethinking your subscription model or a CPG operator looking for smarter customer acquisition paths, Shelley's story is a lesson in listening deeply, iterating fast, and staying true to your mission.In This Conversation We Discuss:[00:24] Intro[00:49] Building community through shared passions[02:20] Transforming baking into an educational tool[03:41] Launching early versions to test real demand[04:32] Reaching first customers through organic channels[05:24] Applying to accelerators as a product founder[06:00] Differentiating users from true buyers[06:52] Rebranding to serve a clearer customer base[07:48] Testing niche ideas before fully committing[08:56] Stay updated with new episodes[09:07] Turning chance encounters into growth channels[10:17] Building growth through genuine relationships[10:53] Sponsors: Electric Eye, Heatmap & Freight Right[15:31] Designing subscriptions with built-in flexibility[16:44] Expanding marketing beyond paid social[18:19] Understanding customer complexity and fatigue[20:41] Leveraging creative roots to build a brandResources:Subscribe to Honest Ecommerce on YoutubeSTEM Baking Kits for Curious Kids bakitbox.com/Follow Shelley Gupta linkedin.com/in/shelley-guptaSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestTurn your domestic business into an international business freightright.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In deze aflevering vertel ik je alles over het proces achter mijn boek ‘Word een Webdesign Master' — van de eerste ideeën tot het moment dat ik het eindelijk in handen had. Je hoort hoe de MASTER-methode© is ontstaan, waarom het boek zoveel meer is dan alleen theorie en wat het schrijven me allemaal heeft geleerd.In deze aflevering hoor je: Hoe het boek Word een Webdesign Master stap voor stap tot leven kwam.De MASTER-methode: mijn aanpak om met meer structuur en rust te werken als webdesigner.Wat dit boek zo bijzonder maakt (én waarom ik er zó trots op ben). Veel luisterplezier! Bestel nu jouw exemplaar!Bestel mijn boek nu via www.opleidingvoorwebdesigners.nl/boek ---------------------------------------------------------------- Meer van dit soort tips? Schrijf je gratis in voor de Webdesign Insights www.opleidingvoorwebdesigners.nl/webdesign-insights/ Download mijn gratis e-book op www.opleidingvoorwebdesigners.nl/e-book Volg mij ook op social media Instagram: @CherylPorcelijnLinkedIn: Cheryl Porcelijn
Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth's Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle flows, and create experiences that keep customers coming back.Whether you're a CPG founder tired of chasing acquisition or an operator ready to make retention your growth engine, Sonja shares a masterclass in turning customer behavior into predictable, sustainable revenue.In This Conversation We Discuss: [00:33] Intro[01:05] Helping brands turn retention into revenue[01:30] Connecting communication to customer longevity[02:08] Identifying patterns behind consumable success[02:55] Leveraging analytical thinking for stronger retention[04:00] Educating first-time buyers before selling again[05:25] Helping buyers at their exact stage of the journey[07:11] Designing flows that nurture interest into action[07:45] Applying retention rules across every direct channel[08:18] Stay updated with new episodes[08:29] Spotting churn before customers disappear[10:19] Timing recovery emails before customers drift away[11:39] Resolving customer issues before they walk away[12:27] Setting triggers that match real customer behavior[14:16] Focusing on results-driven storytelling for CPG[15:26] Evaluating why memberships don't always translate[16:36] Building loyalty from your first 100 buyers[17:07] Layering time data to reveal true retention health[19:08] Applying psychology to make retention truly workResources:Subscribe to Honest Ecommerce on YoutubeHelps Ecommerce brands with retention marketing retentiontheory.com/Follow Sonja Grasser linkedin.com/in/sonjagrasserIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!As we're quickly approaching the Holiday Sales Season, this episode is a great reminder of ten common myths we've been told about selling, that's actually hurting our businesses and our confidence. Originally aired in June 2025, Victoria is joined by BrandWell's sales coach and The Branding Business School educator, Gwen Tinsley. This episode is an honest, energizing conversation about what it really takes to sell with confidence as a female entrepreneur. Gwen opens up about her career transition, the deep friendship she's built with Victoria, and how she helped her find clarity and ease in selling her services without apology.Together, they unpack the 10 biggest myths about sales that might be holding you back and share exactly what to do instead. You'll learn how to maintain pricing integrity, confidently close deals, and navigate difficult clients with empathy and boundaries. Gwen and Victoria also dive into how emotions drive purchasing decisions, why a strong discovery process matters, and how choosing the right clients protects your energy and business growth.If you've ever felt uncomfortable when it comes to selling, this episode will shift your perspective. Discover how to create genuine, human-to-human connections, implement outcome-based sales strategies, and develop the mindset needed to grow your business with grace and grit.Tune in to challenge what you've been told about selling and walk away with practical tools to build confidence, attract aligned clients, and elevate your entrepreneurial journey.Links Mentioned in Today's Episode:Enroll for The Branding Business School here!Grit and Tenacity ConsultingListen to Gwen's Newest Podcast: The Reigning Queen Podcast For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
INTERVIEW Im zweiten Teil des Gesprächs mit Webentwickler Michael Baierl geht es um die wachsende Komplexität von Webprojekten: Datenschutz, Barrierefreiheit, regelmäßige Updates und Sicherheitslücken gehören heute zum Alltag. Michael und ich diskutieren realistische Kundenanforderungen, den Umgang mit KI im Coding-Alltag, und wie wichtig unternehmerisches Denken für uns Kreative ist. Auch kommen in dieser Sternenfolge Humor, Ehrlichkeit und persönliche Erfahrungen nicht zu kurz.
In this episode of Hustle & Flowchart, host Joe Fier welcomes Greg Merrilees, founder of Studio 1 Design and acclaimed web design strategist, for an insightful conversation on the evolving landscape of websites in the AI era. Greg unpacks how artificial intelligence is transforming traffic, trust, and web conversion, and shares actionable strategies for businesses and personal brands looking to stand out online. The episode dives deep into website optimization, AI-driven search changes, lead magnets, and the non-negotiable human element that helps brands build real trust with audiences. It's a must-listen for anyone wanting to future-proof their online presence and convert more visitors into loyal customers.Topics DiscussedThe Changing Digital Landscape: How AI is shifting who gets discovered online and why traditional web traffic strategies may not be enough.Web Design for the AI Era: What's really changed with website design and conversion since AI has started influencing user behavior.Brand Positioning & Authority: Why it's now more important than ever to stand out from competitors and how to find your brand's unique edge.Interactive Lead Magnets: Moving beyond static PDFs to interactive tools and quizzes to engage and convert warmer web traffic.Strategic Website Copy: How much copy your site needs now, depending on the warmth of your audience and your traffic's source.The Five Core Web Principles: Greg's blueprint for high-converting websites—audience understanding, positioning, strategy, psychology, and conversion-focused design.Ongoing Optimization: Why your website's never truly “done” and how to keep iterating with AI-driven tools and user feedback.Using Tools Like Delphi & Microsoft Clarity: Leveraging new AI and analytics platforms to enhance user experience and trust.Building Emotional Connection: How unique design and humanizing your brand can break through the “sea of sameness” created by AI.Greg's Vision for the Future: Insights on vibe coding, dynamic websites, and how AI might shape work and life balance.Resources MentionedNext Level Website Design Book: https://www.nextlevelwebsitedesign.com/Studio 1 Design: https://studio1design.com/Greg's Delphi Clone: https://studio1design.com/ai/Delphi: https://hustleandflowchart.com/delphiMicrosoft Clarity: https://clarity.microsoft.com/Connect with Joe Fier
Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services. Links:Eleanor's website » https://www.eleanormayrhofer.com/ditchingEleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/Chapters:(00:00) - Introduction and Guest Welcome (00:14) - Eleanor's Background and Business Model (00:52) - Straight to Non-Hourly (02:01) - Starting a Solo Business During COVID (02:44) - Initial Market Approach and Challenges (03:48) - Developing a Productized Service (04:25) - Current Business Model: Website in a Week (05:31) - Client Interaction and Project Scope (09:40) - Copywriting and Strategy Sessions (16:31) - Handling Project Scope and Client Expectations (21:24) - Marketing and Client Acquisition (23:20) - Client Commissions and Referrals (23:40) - Subscription Maintenance Services (24:53) - Positioning and Target Audience (25:53) - Overcoming Launch Procrastination (27:11) - Client Collaboration and Revisions (28:55) - Technical Setup and DNS Challenges (31:25) - Post-Launch Support and Testimonials (33:13) - Pros and Cons of Productized Services (36:55) - Sales Process and Lead Time (38:55) - Long-Term Plans and Project Juggling (41:01) - Avoiding Boredom with Productized Services (42:20) - Conclusion and Contact Information ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!
nerdcafe. Der Podcast rund um WordPress, Hosting, CMS und Web.
Willkommen im nerdcafe – dem Podcast für alle, die mehr aus ihrer WordPress-Website machen wollen! Heute zu Gast ist Marie-Theres Kurz Marie-Theres ist seit über 12 Jahren Webdesignerin für WordPress und hat ADHS. Ihre eigene Diagnose hat sie erst mit 35 durch Zufall erhalten. Dass die Diagnose erst so spät kam, hat sie und ihr gesamtes Umfeld selbst überrascht. Nun ist Marie-Theres neben Webdesign auch selbst Coachin und hilft anderen Betroffenen dabei, ein gutes Leben mit ADHS zu führen. Vor einem Jahr hat sie dann eine 3Jährige Ausbildung zur Lebens- und Sozialberaterin begonnen. Eine Ausbildung, die es in Deutschland so nicht gibt, aber in Österreich erforderlich ist um Beratung und Coaching anbieten zu dürfen. Das sind in Österreich geschützte Berufsbezeichnungen. Marie-Theres und ich kennen uns von LinkedIn und den Audio-Live Events dort, als sie mich direkt gefragt hat ob wir mal darüber sprechen wollen. Linkedin live Audio wurde dann ja leider abgeschafft und für den Podcast hat es organisatorisch ein bisschen gedauert, aber heute hat es dann geklappt und wir sprechen darüber. Wir haben heute gesprochen über: Ihre eigene Geschichte, ihren Umgang mit ADHS, Diagnostik von ADHS. Wir bekommen sehr persönliche Einblicke in ihr Leben mit ADHS im privaten und der Selbstständigkeit. Hinweis: Bitte nutze diese Episode nicht zur Selbstdiagnose sondern lass dich beraten, wenn dir einiges davon bekannt vorkommt. Was ist das nerdcafe? Im nerdcafe Podcast dreht sich alles um WordPress, Webdesign, Hosting, Content-Management-Systeme und die großen Fragen rund ums Web. Du bekommst praxisnahe Tipps zu Sicherheit, Backups, SEO und Social Media – perfekt für alle, die ein eigenes Webprojekt starten oder verbessern möchten.
Today we have a guest host for the podcast, my persona SEO Guru and Copy Strategist Michelle Bourbonniere who's sharing what you need to know about the latest with AI SEO.Specifically, five things that are changing, and five things that are staying in regard to “on and off-site SEO.”Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Kirsten Maitland is the co-founder of Rebel Cheese, an award-winning Austin-based vegan cheese brand backed by Shark Tank investor Mark Cuban. A former U.S. Navy veteran and Microsoft agile coach, Kirsten brings her background in tech innovation to reimagine plant-based dairy through traditional cheesemaking techniques and smart Ecommerce strategy.After leaving a stable four-day tech career to pursue purpose over comfort, Kirsten built Rebel Cheese from a six-bottle wine fridge experiment into a nationally recognized brand featured by The New York Times. From launching DTC overnight during COVID to scaling through broken shipments and real-time customer feedback, her journey reveals what it takes to grow authentically while staying true to your values.Whether you're building a mission-driven CPG company or refining your feedback loop before scaling, Kirsten shares a masterclass in transforming curiosity and conviction into sustainable growth.In This Conversation We Discuss:[00:03] Intro[00:55] Bringing tradition into modern food innovation[01:30] Turning passion for food into a scalable concept[02:34] Validating a product through emotional connection[03:33] Turning crisis into new growth channels[04:44] Fixing packaging with help from early partners[06:03] Shipping curated boxes to customers' doors[07:00] Selling out with zero ads or paid marketing[08:00] Turning online orders into lasting connections[08:58] Delaying advertising to protect cash flow[10:21] Stay updated with new episodes[10:31] Learning to sustain momentum after viral moments[12:24] Studying investor dynamics before pitching[12:53] Episode Sponsors: Electric Eye & Heatmap[15:32] Launching fast to gather real customer feedback[18:01] Leveraging AI agents to save time and moneyResources:Subscribe to Honest Ecommerce on YoutubePlant-based cheese you'll actually love rebelcheese.com/Follow Kirsten Maitland linkedin.com/in/kirstenmaitlandSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!Have you ever refused to believe “there's nothing you can do”, especially when it comes to your health? If so, you'll resonate with Victoria's guest, Robyn Spangler, registered dietitian nutritionist, founder of The Clear Skin Lab, and creator of Rayvi, a mineral-based hydration brand. After battling psoriasis for two years, Robyn took matters into her own hands and found healing through functional medicine. Now, she helps other women uncover the root cause behind their chronic skin issues and reclaim their confidence.In this episode, Victoria sits down with Robyn to unpack her own health journey that became the foundation for a thriving business, how vulnerability became her greatest asset, and why managing stress and prioritizing wellness are essential for long-term health. You'll hear how she built two successful brands from scratch, what she's learned about the emotional side of skin struggles, and her best advice for prioritizing self-care without guilt—especially for busy moms and entrepreneurs.Whether you're struggling with your own skin journey, curious about functional medicine, or just need a reminder that your struggles can become your superpower, this episode will inspire you to bet on yourself and reclaim your confidence. Grab a snack and your drink of choice, and get ready to feel motivated and encouraged in your business and life.Links Mentioned in Today's Episode:Shop Rayvi MineralsThe Clear Skin LabFree Course: How to Transform Your Skin from Breakouts to Blemish-Free in 6 Months or LessFollow Robyn on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what's really changed in the market (especially in the last 6 to12 months), and Jess's Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model. What You'll Learn The Case for the “Ordinary” Business Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics. The hidden math behind big revenue screenshots (and how ad & team spend change the story). Market Shifts You Should Actually Act On How buyers' trust and attention have changed since 2020 and what that means for your funnel. Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses. Designing for Your Life, Not the Algorithm Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support). Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn't torch your calendar. Learn More The Ordinary Business (virtual summit & community) at theordinarybusiness.com Jess on Instagram: @jesscreatives OR @theordinarybusiness About Jess Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She's proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.
Vom Berufsalltag in den Bassrausch, vom Alltag zwischen Code, Stromkreisen und Kommunikationsstrategien hin zu ausverkauften Clubs und internationalen Festivalbühnen: Das DJ-Duo Kø:lab hat in nur drei Jahren einen bemerkenswerten Weg hinter sich. Mit Backgrounds in IT, Elektrotechnik, Fahrzeugtechnik, Wirtschaftsinformatik, Webdesign und Marketingkommunikation haben Kerem und Kubi ihre Berufe gegen die Turntables getauscht – und sich in kürzester Zeit in die Riege der gefragtesten Techno-Acts gespielt. In der neuen Folge Bassgeflüster auf SUNSHINE LIVE erzählen sie, wie sie den Durchbruch mit ihrem Hit „Fucked Up“ erlebt haben, wie ihr Verknipt-Debüt war und wie sie mit 240kmh das nächste Level erreicht haben. Collabs mit Omaks & Creeds, ein legendäres Face2Face mit Serafina beim Hive Festival und ein unvergesslicher Gig in Bogotá zeigen: Kø:lab ist gekommen, um zu bleiben. Warum Kubi lieber im Studio produktiv ist, während Kerem die Welt betourt – jetzt hören auf SUNSHINE LIVE und überall, wo es Podcasts gibt. www.bassgefluester.com
Do you find that you no longer fit in with many of your friends when you become an entrepreneur?If so, you're not alone.In this episode, I'm sharing my take on this common “friendshift” for web design entrepreneurs and it's based off a recent newsletter from Web Designer Pro member Alexia (of visualvibedesign.com) who shared a very open and honest take on this topic.So in this solo episode, it's narrative as I'll read you Alexia's newsletter and follow up with my take as well on things like:Why old friendships shift when priorities changeBelonging in the awkward middle between old circles and new peersThe value of small, curated communities over giant groupsPractical steps to find “web besties” and collaboratorsIdentity growth, ROI on social time, and protecting focusAnd more.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/400Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.Whether you're building a mission-driven ecommerce brand or rethinking your product's lifecycle, Beau shares a masterclass in turning real-world problems into scalable innovation, proving that circular design and commercial growth can coexist.In This Conversation We Discuss:[00:30] Intro[01:01] Building comfort and safety into every product[01:46] Creating a business from personal experience[04:37] Designing products people actually reuse[06:10] Validating ideas through real user stories[08:12] Raising capital before manufacturing begins[08:47] Allocating funds beyond first production run[09:45] Navigating minimum order quantity realities[10:32] Launching pre-sales with finished prototypes[11:04] Stay updated with new episodes[11:14] Balancing safety standards with speed to market[12:37] Episode Sponsors: Electric Eye & Heatmap[15:18] Marketing through word-of-mouth momentum[17:01] Refining targeting through early experiments[19:00] Discovering growth through customer feedback[21:34] Testing demand before building logistics[23:17] Learning quickly by shipping imperfect products[24:09] Focusing every decision on the end userResources:Subscribe to Honest Ecommerce on YoutubeModern PPE brand that protects people and the planet amorsui.com/Follow Beau Wangtrakuldee linkedin.com/in/beauwangtrakuldeeSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping brands move from rearview analytics to predictive decisioning.With decades of combined experience across SaaS, analytics, and brand strategy, Bradley and Justin are redefining how marketers plan, forecast, and invest. Instead of treating marketing as a cost center, they help brands model “what if” scenarios, forecasting how every incremental dollar drives revenue across channels.Whether you're scaling a fast-growing brand or managing a multimillion-dollar marketing budget, Bradley and Justin offer a masterclass in using data to make confident, forward-looking decisions that compound over time.In This Conversation We Discuss: [00:38] Intro[01:12] Measuring how marketing spend drives growth[02:29] Building models that adapt to brand maturity[04:35] Balancing brand building with performance spend[07:24] Shifting focus from capturing to creating demand[08:41] Driving demand to boost bottom-funnel returns[09:34] Breaking growth limits with data-driven planning[12:49] Connecting viral moments to sustain momentum[14:50] Building brands that go beyond ad optimization[15:30] Stay updated with new episodes[15:43] Simplifying setup for data-heavy marketing tools[18:44] Designing analytics tools for marketing teams[20:23] Updating models fast to learn and adapt quicker[22:42] Using data to balance old and new media spendResources:Subscribe to Honest Ecommerce on YoutubeMarketing mix modeling powered by AI keends.com/Follow Bradley Keefer linkedin.com/in/bradley-keeferFollow Justin Jefferson linkedin.com/in/justin-a-jeffersonIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!If you've ever caught yourself waiting for the “perfect” moment to launch, post, or raise your prices, this episode is your wake-up call. You'll hear from Victoria why waiting until you feel ready is the very thing holding you back and how taking imperfect action is what actually builds the confidence you've been waiting for. This episode is the reminder that progress doesn't come from overthinking, it comes from doing.Victoria shares how to spot the sneaky ways perfectionism disguises itself as productivity, and how to replace it with momentum-building habits that grow your confidence, your business, and your impact. She continues to share real life examples from launching BrandWell without a perfect plan to her husband paying off debt one small step at a time. From these personal stories, you'll see how action leads to clarity, courage, and ultimately, success.If you've been sitting on that website redesign, waiting to raise your prices, or convincing yourself you need to “feel confident first,” consider this your friendly nudge of encouragement. Confidence isn't a prerequisite for action, it's a result of it. So, hit play, take one small step, and start building the proof that you can do hard things. Because perfectionism won't move your business forward… but progress will.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Increase your income without niching down, rebranding or adding more services or skills. Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/163 When you're ready, here are some ways we can help you with your web design business:
In this episode of the Your Message Received podcast, host John Duffin sits down with Wes Towers, founder of Uplift 360, published author, and successful business leader. We get right to “the short and the sharp” of the situation, early on. Wes shares his journey from studying graphic design and multimedia in Australia to becoming an expert in web design and SEO for trades people and construction businesses.JD & Wes discuss the importance of creating unique and valuable content, the evolution of SEO, and the transformative impact of AI on online marketing. Wes reveals his strategies for building trust and authenticity in the digital space, explaining how he helps his clients stand out in an information-rich market. What stands out for me, is how Wes realized the significance of human connections and building trust with clients. Wes has learned the knack of effectively talking shop in the home service industry. This ability to 'crack the code' has enabled Wes to become a trusted confidant, which leads to authenticity and results. This insightful conversation provides valuable tips for business owners looking to improve their online presence and drive growth.To learn more about Wes Towers, check out the link below. https://uplift360.com.au/00:00 Introduction to SEO and Unique Content00:24 Welcome to Your Message Received Podcast01:28 Introducing Wes Towers and Uplift 36002:44 Wes Towers' Journey into Web Design and Marketing06:53 The Importance of Human Connection in Business09:54 Focusing on the Construction Industry13:44 Strategies for Effective Client Communication21:57 The Power of Niche Marketing24:56 Personal Business Journey25:33 Challenges of Niching Down28:01 Specializing in AI and SEO29:22 Success Stories with AI31:13 Importance of Websites37:48 Crafting Compelling Stories with Data42:32 Adapting to Client Needs46:23 Future Plans and Team Dynamics47:10 Conclusion and Contact Information
One of our biggest Web Designer Pro member success stories, Sam Sarsten, is back on the podcast with an update on how he's grown his agency to over 200k in 3 years, primarily through Local SEO.We're getting into all the nitty gritty on this one:How much he chargesHow he finds clientsHow he measures and tracks resultsHow he's scaled his teamHow he offers web design + SEOAnd more! Heads up, we had some technical issues + a guest interruption (Peaches!!) who wiggled some chords so this one is a little more edited than normal. But the gems were too good to re-record.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/399Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.From the early days of the internet to scaling a global Ecommerce operation, Eugene has built a career at the intersection of creativity, data, and operational excellence. Before joining BikesOnline, he led digital transformation as Chief Digital Officer at J. Walter Thompson (WPP) and served as Greater China Regional Head at Lion (Kirin).At BikesOnline, Eugene and his team are redefining what it means to sell complex, logistics-heavy products online. From solving “dirty freight” challenges to perfecting the post-purchase experience, he's proving that operational rigor and creative problem-solving can turn friction into a competitive moat.Beyond Ecommerce, Eugene is also an avid cyclist, gardener, and tea enthusiast — running Tea Urchin, his aged tea business that reflects his love for craftsmanship and detail.Whether you're scaling a DTC brand, optimizing supply chains, or navigating global expansion with a lean team, Eugene offers an inside look at how to balance creativity, data, and discipline to build a sustainable business that lasts.This episode also mentions insights from Izzy Rosenzweig of Portless on rethinking global fulfillment, and Kyle Hency of GoodDay Software on building better systems for modern Shopify brands.In This Conversation We Discuss:[00:38] Intro[01:36] Naming a brand that stands the test of time[02:09] Predicting automation in ad buying early on[05:01] Learning innovation from China's all-in-one model[06:01] Balancing innovation with Western logistics limits[08:55] Recognizing the shift toward direct brand work[10:12] Shifting from service work to physical operations[11:50] Managing cash flow under market uncertainty[12:31] Stay updated with new episodes[12:41] Helping founders scale beyond day-to-day ops[13:27] Finding opportunity in a pandemic-era pivot[14:01] Designing packaging that simplifies assembly[15:30] Diversifying suppliers to reduce risk exposure[17:48] Protecting margins from tariff and fraud risks[19:01] Choosing Shopify for flexibility and speed[22:36] Hiring agencies to guide complex migrations[25:05] Training teams before adding new integrations[27:18] Episode Sponsors: Electric Eye & Heatmap[29:59] Partnering with experts where specialization wins[31:58] Gaining perspective from cross-industry learnings[34:27] Avoiding costly trial-and-error learning[36:34] Prioritizing projects with impact and simplicity[41:20] Managing cost challenges in global logistics[44:50] Preparing for tariffs with flexible strategiesResources:Subscribe to Honest Ecommerce on YoutubePremium bikes at unbeatable prices, direct from manufacturers bikesonline.com/Follow Eugene Chew linkedin.com/in/eugenechewMentioned episode with Izzy Rosenzweig of Portless: www.youtube.com/watch?v=XpbeHvv3_1QMentioned episode with Kyle Hency of GoodDay Software: www.youtube.com/watch?v=UQNsUfgl9E4Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
In this episode of Cache Up, host Michelle Frechette chats with Joe Dawson, co-founder of WordPress Accessibility Day. They discuss the event's origins, its 24-hour global online format, and the importance of accessibility in web design for people with disabilities and aging users. Joe explains the logistics behind providing live captions, ASL interpretation, and paying speakers. The conversation highlights the volunteer-driven nature of the event, the need for sponsorship, and ongoing efforts to improve both digital and physical accessibility in the WordPress community and beyond.Top Takeaways: The Origins and Growth of WP Accessibility Day: WP Accessibility Day started in 2020 as an online accessibility-focused event and was significantly shaped by the pandemic, which allowed the team to attract international speakers. Founders Joe Dolson, Amber Hinds, and Bet Hannon built a volunteer-run organization that has grown into an annual, fully online 24-hour event, enabling global participation.Commitment to Accessibility for All: The event emphasizes true accessibility, not just compliance. It includes live ASL interpretation, live captions, and translated content (currently in Spanish, French, and other languages), ensuring participants with various disabilities and language backgrounds can fully engage. Accessibility is seen as a benefit for everyone, including those with temporary or situational disabilities.Valuing Contributors and Maintaining a Sustainable Model: WP Accessibility Day pays its speakers and translators to honor their time and expertise, despite being a volunteer-led nonprofit. Sponsorships and donations fund professional captioning, sign language interpreters, Zoom infrastructure, and post-production, balancing high-quality accessibility services with organizational sustainability.Real-World Impact and Awareness: The conversation highlights how accessibility challenges extend beyond the web to physical spaces and everyday life. Joe and Michelle emphasize the importance of listening to feedback from people with disabilities, including temporary ones, and addressing barriers proactively. The event and its materials serve as both an educational resource and a demonstration of inclusive design practices in action.Mentioned Links: WP accessibility dayid24Bet HannonAmber HindsVitaly FriedmanSmashing MagazineJoe A Simpson Jr
Ever wondered if you should trademark your business?There are a lot of reasons you may consider it:You may want to sell your business one day.You might want to make sure no one can take your brand name with no grounds for legal action on your end.You might have a productized service or product you want to sell eventually.You may just want full control over your brand as a whole.For all those reasons and more, you might be wondering if you should trademark and what the process is.To help with that, I'm excited to bring, back onto the podcast, personal legal commandant Ann Koppuzha who recently helped me get Web Designer Pro® officially trademarked!We walk through the entire process, what to do and what to expect.Again, whether or not you want to sell your business one day, there are many reason you might want to consider OWNING your brand name or a product or service that you offer.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/398Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Text a question to Victoria!“One of the biggest lessons that I've learned in my adult life so far is that growth doesn't ever feel easy.” –Victoria MarcouillierThis is a very special week as Victoria is turning 33 and the podcast is turning 5! In this special birthday episode, Victoria gets real about turning 33 and the reflections that come with stepping into a new season of life and business. After five years of juggling motherhood, entrepreneurship, and building BrandWell into a thriving design agency, she shares how shifting gears toward a boutique, higher-touch business model has brought both clarity and growing pains. The changes may feel uncomfortable at times, but Victoria opens up about why she sees this season as a sign of meaningful growth.As she looks ahead, Victoria shares the three main areas she's choosing to focus on this year: getting comfortable with being uncomfortable, creating better organization for her calendar and her mind, and building BrandWell with a long-term vision. From hiring her first business mentor and surrounding herself with women further ahead, to creating more margin in her daily routines and finally building a CEO dashboard to organize big-picture ideas, she's leaning into the discomfort of change while also setting herself up for greater clarity and peace.Victoria also reflects on how her mindset has shifted since her 20s, from chasing hustle and quick wins to embracing the slow, steady, and meaningful work of creating a legacy brand. With honesty and vulnerability, she shares how she's learning to measure success less by monthly sales and more by profitability, sustainability, and consistency over time. Whether you're in a season of hustle, growth, or reflection, this episode will inspire you to pause, take inventory, and start planting the seeds for your own long game.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune's Most Innovative Companies 2025, Jeremy has built Murphy Door into the industry leader in functional design and custom craftsmanship.With Murphy Door, Jeremy is redefining what it means to blend utility, aesthetics, and engineering. What started as a bold idea, turning bookcases into fully functional hidden doors has scaled into a multi-million-dollar business recognized nationwide. By combining product innovation with viral social media, Murphy Door has grown from scrappy startup to household name.Jeremy's story blends grit with vision. From serving as a firefighter and paramedic, to living out of his car while learning how to face failure head-on, to now running one of America's most innovative companies, he's proof that persistence and transparency can turn customers into lifelong advocates.Whether you're scaling a DTC brand, looking to harness social media for growth, or exploring how AI and software can reshape customer experience, Jeremy offers an unfiltered look at what it takes to build with purpose and why owning mistakes early is the fastest path to building trust.In This Conversation We Discuss:[00:43] Intro[01:16] Turning bold ideas into real products[02:04] Growing sales with early Facebook ads[07:05] Securing patents to gain attention[09:32] Stay updated with new episodes[09:42] Turning mistakes into loyal fans[14:56] Managing expectations with transparency[17:08] Simplifying processes to prevent confusion[19:00] Owning mistakes to improve clients' trust[20:11] Episode Sponsors: Electric Eye & Heatmap[22:52] Leveraging partnerships to fuel growth[24:01] Empowering customers to tell stories[26:42] Rewarding referrals with revenue share[31:12] Learning to test before scaling spend[34:53] Preventing conflicts with partner clarityResources:Subscribe to Honest Ecommerce on YoutubeCustom-built, multi-purpose hideaway doors murphydoor.com/Follow Jeremy Barker linkedin.com/in/jeremy-barker-02007648Schedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!“Pretty brands don't pay the bills. Branding and Website design without strategy? It may look nice, but they're not going to convert.” –Victoria MarcouillierEver wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell's COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! Victoria shares her entrepreneurial journey, from early side hustles to discovering her passion for website design and marketing. Inspired by her parents' example and a chance opportunity, she reveals how those beginnings sparked the creation of BrandWell, a boutique branding agency designed to deliver quality, connection, and balance between business growth and family life.As Lauren guides the conversation, you'll hear how Victoria strategically grew BrandWell without losing sight of its identity. From hiring contract designers to navigating team growth, she shares the real challenges and lessons of building a business with intention. You'll also learn why she chose to keep BrandWell intentionally boutique, focusing on elevated client experiences over endless scaling, and how this decision shaped the company's culture and success.Together, Lauren and Victoria dive into the heart of branding, why trust, empathy, and strong client relationships matter, and how investing in your brand early can completely transform your business. With practical insights on brand identity, polished online presence, and creating a client experience that lasts long after the project ends, this conversation will leave you encouraged, inspired, and ready to step boldly into your own entrepreneurial journey.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramListen to Season 9 Finale Q&A EpisodeListen to the Episode with Jessica MarxFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
I've got some tough love for you today: it's 2025, and you can't afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you're worth the investment. The goal isn't just to throw one together; it's to have a website that books clients.That's why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We're walking you through the essentials of creating a website that isn't just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they'll take action. Creativity matters, but clarity comes first.Alyssa is the owner of Amp'd Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that's deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She's also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses.Listen to learn more about:The number one most common website pitfall that's costing you conversionsWebsite accessibility essentials that make your site usable for all visitorsTwo or three quick design tweaks that instantly make your website look more professionalWhat to focus on if you're just starting and don't have a website yetThe must-have homepage elements that build trust and help you land better clientsIf you've been procrastinating on your website (or wondering why the one you have isn't booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show:Alyssa will be joining our Digital Marketer's Workgroup to do live website audits in December. It's your chance to get professional eyes on your site and walk away with actionable tweaks to make it truly client-ready. When you join the Workgroup, you'll also plug into a tight-knit community of freelancers where you get behind-the-scenes conversations, real-time support, and troubleshooting every solo marketer needs. Plus, you'll score advanced trainings,...
When I began my career in web design, my initial goal was to “get a job” as a web designer for an agency or corporation…until I realized corporate life is NOT for me.But that's me, I enjoy the world of risk and reward of freelancing and entrepreneurship, whereas the freelance lifestyle is NOT for everyone.So today I'm thrilled to share the conversation I had with Chris Webb, who's had a long career as a web designer and developer as an agency and corporate web designer. But Chris also does freelance on the side, so he has a unique perspective on the pros and cons of freelancer vs agency vs corporate web designers.What makes this convo extra special is that Chris has been a close personal friend of mine since early high school. I looked up to him big-time when I first got started in design because he was “the cool agency designer,” and he mentored me in many ways in those early days. So to be able to have him on the show now, 16 years later, is an awesome, full-circle moment for us both
Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is now helping consumer companies reimagine loyalty, moving beyond points and email blasts into gamified, multi-brand ecosystems where fans prove their status, earn rewards, and build daily habits with the brands they love.Ty's story blends personal insight with category innovation. From turning Outdoor Voices into a movement brand, to navigating the challenges of inventory-heavy DTC, to now building a software platform that redefines how brands grow, she's seen the ups, downs, and pivots that come with scaling in Ecommerce.Whether you're building a DTC brand, rethinking customer loyalty, or searching for new ways to deepen community engagement, Ty offers an unfiltered look at what it takes to transform personal pain points into platforms that fuel the next era of growth.In This Conversation We Discuss:[00:24] Intro[01:08] Starting a brand from personal pain points[02:34] Expanding offerings while simplifying choice[04:40] Focusing on product before scaling[06:17] Building go-to-market around community[07:36] Stay updated with new episodes[07:48] Building momentum with early funding[08:27] Pioneering UGC early on Instagram[10:06] Challenging the direct-to-consumer thesis[12:16] Building TYB from hard-earned lessons[13:21] Episode Sponsors: Electric Eye, Heatmap, Grow[16:30] Starting new ventures after stepping away[17:33] Building TYB as a rewards platform[18:56] Expanding into Target and Erewhon retail[20:51] Scaling community commerce into growth[23:21] Expanding loyalty into daily engagement[27:47] Inviting brands to build fan channelsResources:Subscribe to Honest Ecommerce on YoutubeTechnical apparel for recreation outdoorvoices.com/Plant-based steady energy supplements getjoggy.com/Community rewards platform, where community engagement pays off tyb.xyz/Follow Ty Haney linkedin.com/in/ty-haney-a4b1561aSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This episode is brought to you by [https://www.ElevateOS.com](https://www.elevateos.com/) —the only all-in-one community operating system.It's Friday evening in Atlanta, and Mike Brewer's got something big on his mind before braving that infamous ATL traffic.Here's the message: Agentic websites are no longer a futuristic idea—they're a present necessity.In this episode of the Multifamily Collective, Mike unpacks a concept that's quickly becoming a must-know for multifamily marketers, property operators, and digital strategists: the Agentic Web.This isn't about redesigning your site just for humans anymore. It's about building web experiences that speak to machines—intelligent agents—designed to serve consumers on their behalf.Think:→ A resident's digital assistant looking for an apartment that fits their lifestyle→ An enterprise AI scanning your site for up-to-date unit availability, pet policies, or amenity details→ Machine-to-machine conversations happening behind the scenes—and your website being the silent, powerful interface that drives it allAs Mike puts it: The future isn't a person landing on your homepage. It's a machine gathering your info to serve a person before they even ask.If you're in marketing, brand, web strategy, or PropTech, this is your call to action.Start designing with the agent in mind—or risk being invisible in the next evolution of consumer behavior.Like what you heard? Smash that Like button, Subscribe, and turn on notifications so you're always one step ahead in the multifamily space.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!
In this episode, I sit down with Christy Cooper to dive into what it really takes to build a bold brand identity that lasts. Christy opens up about her beginnings as a dancer and artist, the pivots and challenges she faced as an entrepreneur, and how she discovered the power of branding to stand out in a crowded space. She shares lessons about what it means to show up authentically, and how business owners can create a brand that truly reflects who they are. If you've ever wondered how to move from blending in to being unforgettable, this conversation will spark fresh ideas for your own brand journey. Check out what Christi's doing for entrepreneurs at https://cooperandheart.com/---
Text a question to Victoria!“Don't fall into the trap of thinking that you deserve success just because you want it. Yes, you have to want it, but that is what's going to drive the work that's going to get you the thing that you want.” –Victoria Marcouillier Wanting success isn't the same thing as working hard for it and that's where so many entrepreneurs get tripped up. This episode may ruffle some feathers, but Victoria is challenging the rise of the anti-hustle movement and reminds you that perseverance, discipline, and resilience are what actually build lasting businesses.Unpack why today's “manifest it” message can leave you discouraged, and how embracing a season of hustle can prepare you for the freedom and flexibility you dream about. Victoria also shares the truth most people don't want to hear: business will feel hard sometimes, and that's not a sign you're failing; it's a sign you're growing.If you've been wrestling with whether you're pushing too hard or not doing enough, this conversation will reframe the way you see your work. Press play and let Victoria encourage you to keep going, even when it feels tough, because the payoff is always worth the perseverance.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Increase your income without niching down, rebranding or adding more services or skills. Get our 90-Day Revenue Roadmap Training and find out how to go from undercharging and hustling to booking projects you love (at higher prices than you thought possible). Get the full show notes at https://webdesigneracademy.com/158 When you're ready, here are some ways we can help you with your web design business:
This episode is a conversation I had with Web Designer Pro™ member Whitney Bateson recently on her podcast “The Growth Show” where she helps wellness professionals build and launch a successful online presence.While she picked my brain about current website conversion trends in 2025 mainly to help her clients, we actually talked about some significant, general trends for websites today, for all industries.She graciously let me repurpose the whole conversation for you!If you want to know what's working TODAY for converting traffic to customers (for you and your client sites), I hope it helps
Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide.What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads.Brad's story blends scrappy bootstrapping with rapid execution. From migrating to Shopify and building a custom tech stack, to juggling ecommerce, operations, and logistics under one roof, to solving retention challenges like menu fatigue, he's learned what it really takes to scale a food subscription at breakneck speed.Whether you're building a DTC subscription, navigating operational “puberty problems,” or looking for ways to blend convenience with customer loyalty, Brad offers an unfiltered look at the grind, the pivots, and the lessons behind turning fresh salads into one of Shopify's fastest-growing brands.In This Conversation We Discuss:[00:20] Intro[01:04] Creating a product from personal need[02:55] Solving churn through menu rotation[05:44] Migrating to Shopify for growth[09:44] Gaining traction from influencer posts[11:06] Driving adoption through daily habits[11:28] Stay updated with new episodes[11:39] Testing content angles and audiences[12:50] Finding right partners at each stage[14:49] Scaling ads without huge capital[15:12] Episode Sponsors: Electric Eye, Heatmap, Grow[18:27] Collecting revenue before vendor bills[20:00] Leveraging Facebook's feedback loop[21:15] Gaining strength from co-foundersResources:Subscribe to Honest Ecommerce on YoutubeDelicious chef-crafted meals at your door gardencup.com/Follow Bradley Savage linkedin.com/in/savagebradleySchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestThe Premier Conference for Ecommerce Operators joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you'd expect from an in-store salesperson.The spark came from Yoav's own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep, short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.Yoav isn't building alone. Alongside him is Shauli Mizrahi, Rep's CTO and co-founder, who brings years of experience in behavioral AI. Together, they've built a tool that doesn't just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they've already paid to bring in.Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand's existing stack.Whether you're running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.In This Conversation We Discuss: [00:48] Intro[01:22] Sharing career paths before entrepreneurship[03:23] Bridging gaps between chatbots and consumers[07:01] Shifting mindset from support to revenue[08:33] Training AI with millions of conversations[12:55] Optimizing websites beyond guesswork[15:41] Creating experiences that drive purchases[17:16] Personalizing offers beyond discounts[18:11] Customizing tone of voice for every brandResources:Subscribe to Honest Ecommerce on YoutubeeCommerce shopping AI agent www.hellorep.ai/Follow Yoav Oz linkedin.com/in/yoavozFollow Shauli Mizrahi linkedin.com/in/shaulimizrachyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This episode is a recent coaching call I had with two members from my community Web Designer Pro™, all about going full-time with your web design business.Alexia JUST went full-time at the time of publishing this episode and Ben went full-time in Dec of 2024, so it was great hearing both of their perspectives about lessons learned going full-time with them having just done it.What's particularly of note is the mental shift when opening up an additional 20, 30 or 40 hours a week of freedom along with the challenges that most web designers aren't aware of after the fun and excitement of going full-time wears off.Excited to hear how this one helps, especially if you're gearing up to go full-time with your web design biz!Join Ben, Alexia and 270+ active community members in Web Designer Pro™ today.Community members get first dibs to upgrade to the Coaching Tier to get access to these weekly coaching calls and 24/7 DM access to me for personalized, private coaching!Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/395Loving the Web Design Business podcast? You'll really love the Web Design Business Newsletter!It's completely free! Sign up today to get:✅ Josh's Web Design Biz Revenue Calculator (instant access)✅ The top 5 newsletters (over the next 5 days)✅ A special offer for Web Designer Pro™Sign up here
Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.Joelle's path blends relentless scrappiness with an instinct for spotting white space in crowded categories. From shelving the idea when no co-packers picked up the phone, to saying yes when opportunity appeared in unexpected rooms, to relaunching her formula based on real customer feedback, she's showing how a so-called “nutcase” idea can capture the market's imagination.Whether you're trying to break into CPG, find your first investors, or take a product from Instagram post to retail shelf, Joelle shares a candid look at how to move fast, embrace serendipity, and build a brand people are proud to carry.In This Conversation We Discuss:[00:42] Intro[00:57] Launching nostalgia as a premium product[01:24] Testing a concept with friends at brunch[07:02] Highlighting the power of simple ideas[08:13] Running small tests before scaling up[09:10] Connecting with ops partners through luck[12:46] Episode Sponsors: Electric Eye, Heatmap, Grow[15:59] Meeting investors at random events[17:23] Building trust with passion and clarity[18:23] Raising a pre-seed with friends[22:18] Asking founders for advice directly[25:04] Reducing friction in early startups[26:55] Gathering feedback to guide reformulationResources:Subscribe to Honest Ecommerce on YoutubeDelicious, healthy and nostalgic cashew milk https://drinknutcase.com/Follow Joelle Weinand https://www.linkedin.com/in/joelledSchedule an intro call with one of our experts https://electriceye.io/connectClear, real-time data built for ecommerce optimization https://www.heatmap.com/honestThe Premier Conference for Ecommerce Operators https://www.joingrow.comIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Text a question to Victoria!“Be aware of your competitive landscape, but really focus in on that research and development, your own business, your own personal growth and what you want to do differently within your market.” –Jessica MarxScaling a business from six figures to seven isn't about hustling harder, it's about stepping fully into CEO leadership. To kick off this season, Victoria is sitting down with powerhouse business advisor Jessica Marx, a five-time Forbes Business Council member, top female coach recognized by Yahoo Finance, investor, founder of Tailored Premier, and mom of twins. With nearly 20 years of executive-level sales and leadership experience Jessica knows exactly what it takes to move beyond the $100K mark and confidently scale toward the million-dollar milestone.Together, Victoria and Jessica unpack the realities of scaling at each stage of business growth ($100K, $500K, and $1M+) and reveal the strategies that help women entrepreneurs shift from overwhelmed operator to visionary CEO. From avoiding common mistakes that stall progress, to building the right support team, to simplifying your offers for long-term growth, this conversation is packed with practical, proven advice.This episode is designed to help you scale strategically, lead with clarity, and create a business that fuels both revenue and freedom. Whether you're chasing your first six figures or preparing to cross into seven, you'll walk away with the tools, mindset shifts, and confidence to build a business designed for sustainable success. Get your notebook and pen ready, grab your coffee, and enjoy this motivating episode with Jessica Marx! Links Mentioned in Today's Episode:Check Out Tailored Premier HereFollow Jessica Marx on InstagramListen to Millions Were Made PodcastVisit BrandWell DesignsFollow BrandWell on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!
Great to have Chris “the self-made web designer” back on the podcast!Aside from casual catch-up and web shop talk, we get into where the web industry is today compared to when we first entered the industry years ago.Chris has a unique perspective as a freelance web designer who got most of his work through Upwork, and, with his work with ShowIt, sees a different part of the market than what I often do with WordPress.Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/394