Podcasts about Web design

In this episode, Laura Cantor shares key takeaways from her experience at Vendors in Partnership, including emerging trends in retail, the growing importance of meaningful partnerships, and how brands can cut through the noise in a tech-saturated landscape.  She dives into why people—and the partnerships they build—are still the foundation of innovation and growth, even as AI continues to transform the industry.  Laura also highlights tactical approaches that are driving real results today, including insights on high-impact ecommerce solutions like AfterSell, a platform helping brands maximize revenue through post-purchase optimization.  In This Conversation We Discuss: [00:00] Intro [02:38] Learning the value of brand building [06:20] Sponsor: Migrate [08:19] Prioritizing learning over job titles [12:46] Sponsor: Intelligems [14:46] Overcoming organizational status quo [17:08] Streamlining operations for future tech [21:06] Sponsor: Electric eye [22:14] Optimizing brands for agentic AI search [23:43] Monetizing traffic through retail networks [25:34] Callouts [25:44] Leveraging partnerships for mutual wins [28:00] Emphasizing human strategy alongside AI  Resources: Subscribe to Honest Ecommerce on Youtube Women's apparel specialty retailer nyandcompany.com/ Follow Laura Cantor linkedin.com/in/lauracantor/ Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Dein Ansprechpartner für Digitale Kompetenz und mehr Selbstbestimmtheit als Blinder Mensch!Hier sind wir: https://schulze-graben.de**Barrierefreie PDFs erstellen: Interview mit Manuela Gloor (Umbruchbox) – Warum Accessibility dein Business richtig boostet (SEO, KI & mehr Kunden)** In dieser besonderen Interview-Folge von **Smütech** spricht Jockl mit **Manuela Gloor** von der **Umbruchbox** über eines der wichtigsten Themen für Unternehmen, Selbstständige und Content-Ersteller: **barrierefreie PDFs** und **barrierefreies Webdesign**. Manuela erstellt aus echter Leidenschaft barrierefreie Dokumente – und erklärt, warum das weit mehr ist als „nur für Blinde“. Sie zeigt, wie du mit klarer Struktur, PDF/UA-Standard, ARIA-Labels, Alternativtexten und logischem Aufbau nicht nur gesetzliche Vorgaben (Barrierefreiheitsstärkungsgesetz) erfüllst, sondern gleichzeitig deine **Sichtbarkeit in Google und bei KI-Systemen** wie ChatGPT massiv steigerst. ### Was du in dieser Folge lernst: - Warum barrierefreie PDFs und Webseiten **deinen Umsatz** steigern können (mehr Reichweite, bessere Auffindbarkeit durch Suchmaschinen & KI) - Praktisches Beispiel: Wie konsequente Transkripte beim Smütech-Podcast die Zugriffszahlen um **30–35 %** erhöht haben - Warum gescannte Speisekarten in Restaurants (und vielen anderen PDFs) bares Geld kosten - Wie Unternehmen aktuell auf das Thema Barrierefreiheit reagieren (B2B-Real Talk) - Was bei modernen Webseiten (z. B. WordPress) wirklich zählt: Struktur, logischer Aufbau, Farbkontraste, ARIA-Labels & Alt-Texte - Manuela's Hintergrund als Grafikerin (Polygraphin) und warum das für wirklich schöne **und** barrierefreie PDFs entscheidend ist - Wie du von Anfang an richtig planst – und warum Nachbesserung deutlich teurer wird ### Manuela Gloor & Umbruchbox – jetzt direkt kontaktieren & lernen Manuela hilft dir konkret bei: - Erstellung barrierefreier PDFs (aus Word, InDesign oder bestehenden Dateien) - Barrierefreiem Webdesign mit WordPress - 1:1-Coaching und Beratung **Besuche Manuela hier:** -

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Kevin McLaughlin is a Google Analytics and Tag Manager expert specializing in building custom Google Analytics implementations that give you consistent, accurate, and easy to use results that actually help you make better business and product decisions.  Because of his years of experience in product development and management, he knows how to implement your marketing analytics tools so you can derive new insights from your data. As a developer and engineer, Kevin can deal with any level of technical-detail, from quick audits to in-depth, custom javascript setups and maintenance.  He has worked at both large companies and small startups and have setup analytics for both as well as many blogs, small businesses, and non-profits.  Kevin is currently developing several web-applications myself, which keeps me up to date on the latest web technologies and how to implement analytics effectively with them. In This Conversation We Discuss:  [00:30] Intro [01:30] Solving messy data gaps in business [03:33] Building tools to fix your own pain [04:50] Rebuilding analytics for a new internet era [06:20] Adapting to a more privacy-first internet [06:56] Moving beyond session-centric measurement [08:15] Aligning analytics with real shopping sessions [09:24] Shifting from plug-and-play to custom reporting [10:25] Callout [10:36] Overcoming the GA4 learning curve shock [12:37] Unlocking power in custom GA4 explorations [13:13] Fixing tracking before analyzing performance [14:37] Breaking down how GA4 actually receives data [16:53] Understanding why GA4 misses real orders [18:23] Fixing missing orders with server-side tracking [20:44] Choosing build vs buy analytics tools [21:31] Keeping analytics simple for early-stage stores [22:37] Avoiding over-optimization too early [25:01] Staying grounded in real customer acquisition [25:47] Combining clean data with real interpretation [26:49] Making GA4 implementation simple for merchants Resources: Subscribe to Honest Ecommerce on Youtube The leading GA4 integration for Shopify slideruleanalytics.com/ Follow Kevin McLaughlin https://www.linkedin.com/in/kevin-mclaughlin-1900/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text a question to Victoria!Have you felt frustrated and overwhelmed trying to grow your business on social media? Are you fully convinced the algorithm is out to get you? Chelsea Flower is the founder and CEO of Scott Social, a boutique social media marketing agency that helps brands turn their online presence into something strategic and engaging. She's seen firsthand how social media has changed over the years, but it hasn't stopped her from getting huge results for her clients.In this episode, Victoria and Chelsea sit down to discuss what to prioritize on social media in 2026, strategies to grow, the algorithm, AI, and everything in between. They talk about how Instagram specifically has evolved over the years, and what it really takes to grow today.If you've considered throwing in the towel on social media marketing for your business, take a listen to this episode first. This conversation is a breath of fresh air and full of actionable advice you can take and run with today. Whether you're procrastinating filming that reel for your feed or doing a deep clean of your house, this episode will reignite your passion for social media and give you the tools you need to grow in 2026.Links Mentioned in Today's Episode:Work With Scott SocialFollow Scott Social on InstagramFollow Chelsea on InstagramWatch Chelsea's Interview on YouTubeFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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Catherine Hayden is the Chief Marketing Officer at Kate Farms, the #1 doctor-recommended plant-based nutrition brand. Since joining the company in 2018, she has helped scale Kate Farms through rapid growth, multiple funding rounds, and its acquisition by Danone, while building an omnichannel business spanning healthcare, direct-to-consumer, subscription, Amazon, and retail. Catherine began her career as a Registered Dietitian, giving her a unique perspective at the intersection of healthcare, nutrition, and consumer behavior. Today, she leads brand strategy, commercial growth, innovation, and integration across both healthcare and consumer channels. Kate Farms was founded to solve a deeply personal problem. After being diagnosed with cerebral palsy at age five, Kate struggled to tolerate existing nutrition formulas and relied on a feeding tube for nourishment. What began as a solution for one child has since grown into a company that has nourished more than 600,000 people. In this episode, Catherine shares how Kate Farms evolved from a healthcare-focused company into a high-growth Ecommerce and omnichannel brand, including lessons on building DTC alongside Amazon, uncovering customer insights that reshaped the business, and expanding awareness and access without sacrificing growth. In This Conversation We Discuss: [00:29] Intro [01:42] Serving customers across every life stage [02:02] Scaling impact from one success story [03:36] Validating demand before scaling [05:48] Episode Sponsor: Klaviyo [07:55] Learning complex channels through partnerships [10:36] Balancing trust with Ecommerce growth [12:32] Episode Sponsor: Intelligems [14:32] Using customer insights to guide strategy [17:40] Connecting brand awareness to conversions [19:13] Expanding reach while maintaining growth [22:13] Episode Sponsor: Electric Eye [23:20] Creating loyalty beyond product discounts [26:45] Winning customers through better products [27:17] Callout [27:27] Making great products easier to access Resources: Subscribe to Honest Ecommerce on Youtube Plant-based tube feeding formulas and shakes katefarms.com/ Follow Catherine Hayden linkedin.com/in/catherine-hayden-28233816 Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Alex Russ is the Head of Americas for Evercore's Private Funds Group. He advises PE sponsors on fundraising strategy, LP positioning, and market navigation, with a focus on helping managers differentiate themselves in an increasingly competitive capital environment. Hilary LaBrash is a Managing Director in Evercore's Private Funds Group, where she works closely with emerging and established managers on fundraising preparation, messaging, and investor strategy. Topics:Fundraising Environment in 2026First Close Strategy & Fund Sizing360 Feedback & LP Pre-WiringWhat Differentiates a GPEmerging Manager Playbook...and so much more.Top TakeawaysYou only get one first impression with LPs. Alex and Hilary emphasized that many Emerging Managers rush into market before the story, team, or positioning is fully ready. In a crowded fundraising environment, LPs rarely “reset” their perception later. If you show up to that first meeting half-prepared, LPs may start questioning readiness, infrastructure, and execution.LPs care about organizational health more than most GPs realize. Alex and Hilary talked about how the best firms create long-term alignment by promoting talent internally, evolving economics as the firm grows, and giving younger partners real opportunity over time. When firms fail to do that, spinouts often follow. For LPs, team stability and incentive alignment are strong indicators of whether a manager can execute consistently across multiple fund cycles.“Founder-friendly” is no longer a differentiator. Many firms use the same buzzwords — proprietary sourcing, operational value-add, founder relationships — making it harder for LPs to tell managers apart. What stands out today is a repeatable process: why you win deals, when you deploy operational resources, how you make decisions, and what specifically makes a company a fit for your strategy.About EvercoreEvercore is one of the world's leading independent investment banking advisory firms, with $5+ trillion in announced transactions since founding. Their Private Funds Group works with PE, infrastructure, real estate, and private credit managers on fundraising strategy, positioning, and LP engagement—across institutional investors worldwide.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Dans ce nouveau format, on passe en revue 17 nouveautés qui impactent directement la gestion de votre boutique : de l'Agentic Storefront qui rend vos produits accessibles aux LLM, au bouton de rétractation obligatoire dès le 19 juin, en passant par des évolutions majeures sur les paiements, les variantes, les comptes clients et Shopify Flow. Un condensé mensuel pour ne rien manquer de l'écosystème.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Text a question to Victoria!Have you heard all the hype about the growing fitness competition called HYROX? Or, maybe you're not a fitness fanatic, but you are a female founder wondering if it's possible to build a loyal community without paying for ads. Either way, you'll enjoy this solo episode where Victoria dives deep into HYROX and how the brand has been able to scale rapidly—through social media, affiliates, and community engagement.Victoria takes a seat at the mic to walk through 6 key branding and marketing lessons founders can take away from HYROX. She covers a unique way to niche down beyond demographics, the importance of operational excellence, and how your customers are your best marketers. Whether you're out enjoying a long walk or training at the gym, this episode may transform how you operate your business, inspire you to sign up for a HYROX competition, or both!Links Mentioned in Today's Episode:Watch the Interview with Moritz Furste on YouTubeLearn More About HYROX HereSee the BTS Content From Victoria's Recent Race in the HYROX HighlightFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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Bob Verlaat and Nick Nijhof are Amsterdam-based entrepreneurs and Co-Founders of Hears, the fast-growing hearing protection brand redefining earplugs through premium design and industry-leading sound clarity. Prior to Hears, the duo successfully scaled luxury sleep wellness brand Dore & Rose to $30M in revenue, building deep expertise in branding, Ecommerce, and consumer behavior. Their entrepreneurial journey has been shaped by creating products that solve real consumer problems while building emotionally resonant brands. After Bob experienced hearing damage and persistent tinnitus from loud music, the pair became increasingly aware of the global problem of noise-induced hearing loss and the lack of earplugs people actually wanted to wear. Existing products compromised sound quality, looked unattractive, and failed to fit seamlessly into modern lifestyles. Driven by that personal frustration, Bob and Nick spent 1.5 years researching and developing Hears from scratch, investing in patented filter technology and an award-winning heart-shaped design focused on preserving natural sound while protecting hearing. Since launching in 2024, Hears has generated $7M in first-year revenue, won the Red Dot Design Award, and partnered with globally recognized brands and venues including Yves Saint Laurent and Pacha Ibiza. In This Conversation We Discuss: [00:32] Intro [00:58] Launching products with clear positioning  [01:31] Solving everyday problems through Ecommerce  [03:14] Leveraging past mistakes to scale faster  [06:33] Episode Sponsor: Klaviyo [08:32] Finding product ideas through personal pain  [09:49] Testing creatives to accelerate growth  [11:01] Balancing brand building with direct sales  [11:57] Leveraging organic content before paid scaling  [13:51] Episode Sponsor: Intelligems [15:52] Optimizing products for global scalability  [19:14] Episode Sponsor: Electric Eye [20:23] Designing products customers instantly notice  [22:20] Protecting products through patented innovation  [23:25] Callout [23:34] Using social proof to increase conversions  Resources: Subscribe to Honest Ecommerce on Youtube Engineered for maximum sound blocking, reduce disruptive noise, helping you fall asleep faster, stay asleep longer and wake up fully rested hears.com/ Follow Bob Verlaat linkedin.com/in/bobverlaat/ Follow Nick Nijhof https://www.linkedin.com/in/nicknijhof/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest  Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Jason Zigelbaum is the solo founder behind Zigpoll—the zero-party data platform trusted by Sony, HP, Kraft Heinz, and Hallmark.  Zigpoll collected over 100 million survey responses and counting. Third-party cookies are going away. Ad platforms are losing signal. Brands that don't collect first-party data are flying blind. Zigpoll fixes that.  Zigpoll makes it dead simple to launch contextual surveys that ask the right questions, at the right time, in the right channel so brands can stop guessing and start knowing.  How brands use Zigpoll:  - Discover how customers found you with post-purchase surveys - Improve products with real customer feedback  - Boost sales with on-site CRO surveys - Recover lost sales with abandoned cart & exit intent surveys  - Segment audiences by demographics and psychographics for higher-ROI campaigns  What makes it easy:  - No code. Installs on Shopify in seconds  - Surveys in any language with built-in translation  - Conditional logic and follow-up questions that dig deeper  - Triggers for post-purchase, abandoned cart, fulfillment, exit intent  - Deliver via SMS, email, or on-site  - Pipes data directly into Klaviyo, ActiveCampaign, Gorgias & more In This Conversation We Discuss:  [00:00] Intro [02:31] Starting with what you already know  [04:35] Uncovering your business blind spots  [07:38] Lowering mental friction for your users  [09:06] Eliminating the guesswork from strategies  [11:07] Callouts [11:07] Catching errors with your users' feedback  [13:35] Segmenting buyers to understand habits  [17:24] Using AI as a powerful force multiplier [22:21] Testing concepts without real users  Resources: Subscribe to Honest Ecommerce on Youtube Survey & feedback platform.zigpoll.com/ Follow Jason Zigelbaum LinkedIn linkedin.com/in/jason-zigelbaum If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text a question to Victoria!Did you know that you hold a legal responsibility with your website? Have you heard of ADA guidelines, but you don't know what they actually are? How does website accessibility apply to small business owners? Today, Victoria is getting these questions answered by having Paige Griffith on the podcast. Paige Griffith is a small business attorney, the founder of The Legal Paige, and a founding partner of Griffith Suazo Law. Her entire career revolves around educating and supporting small business owners with the legal side of their businesses, so they can protect themselves and grow with confidence.In this episode, Victoria and Paige sit down for the first time in almost 4 years to discuss the legal requirements for websites and ways to make your website more accessible in 2026. They cover actionable items that you can double check on your own website, right along with them.If you've ever avoided the legal side of business because it feels too confusing, this conversation will encourage you to take a step forward. Be sure to grab your iced coffee and your notebook, you'll want to take notes or come back to this one because it's full of legal education.Links Mentioned in Today's Episode:The Legal Paige (Legal Contract Template Shop for Business Owners)Griffith Suazo Law (Law Firm for Entrepreneurs)Retainly (SaaS Platform)ADA Compliance ChecklistWebsite Designer ContractTerms and Conditions and Privacy Policy BundleWeb Content Accessibility Guidelines (WCAG)Follow Paige on InstagramFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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Hilary Dubin is co-CEO and head of Jones' digital product & behavioral support program. She graduated from the University of Pennsylvania magna cum laude, majoring in cognitive science with a concentration in computation and cognition, an honors thesis on the effects of gender, realism, and role of virtual agents, and a minor from Wharton in consumer psychology.  She worked in David Brainard's visual neuroscience lab for 3 years and published 4 papers and supplementary materials on illumination discrimination (color perception). After Penn, she was selected as one of ten Americans to be a Ventures Fellow in the Excel Ventures incubator program in Tel Aviv, and continued on to be the inaugural member, and later program lead, of the US Associate Product Manager Program at Atlassian.  She worked as a product manager at Atlassian for 5 years, ultimately as Head of Confluence Editions & Admin Experience where she launched Confluence Premium & Free into multi-million dollar product offerings with 2M+ users. She hired & managed two PMs and lead a team of over 30 developers.  Prior to founding Jones, she and Caroline founded Cozier together, a sleep & loungewear brand designing ethical, effortlessly chic garments for every/body. Hilary started vaping casually in 2017 when the JUUL seemed relatively harmless and fun.  When the world went on lockdown in 2020, her casual vaping habit became a daily crutch for coping with stress and working from home. After over a year of unsuccessful cold-turkey quit attempts, she finally kicked her vaping habit in 2022 when Caroline suggested she try NRT.  Outside of work, Hilary loves hiking, backcountry skiing, trying to find the best burger in NYC, and playing with other people's dogs. In This Conversation We Discuss: [00:00] Intro [02:34] Creating products from personal pain points [06:52] Sponsor: Klaviyo  [08:59] Meeting potential customers where they are [10:47] Adapting products based on user feedback [13:48] Testing market demand with waitlists [16:02] Sponsor: Electric Eye [17:10] Maximizing personal networks for growth [18:34] Gathering behavioral data in early days [19:52] Callouts [20:02] Launching a product to engaged audiences  [22:09] Sponsor: Intelligems [24:09] Pivoting marketing to bridge early limitations [26:24] Driving organic traffic with relatable content  [30:33] Adding modern value to traditional products Resources: Subscribe to Honest Ecommerce on Youtube Nicotime mints and social app to quit vaping quitwithjones.com/ Follow Hilary Dubin linkedin.com/in/hilary-dubin-374156b4/ Follow Caroline Vasquez Huber linkedin.com/in/caroline-vasquez-huber Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect Get your free demo klaviyo.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Andrew Nelson is Chief of Staff to the CEO at Waste Eliminator, where he helps drive strategic initiatives, operational execution, and growth across the company's expanding footprint in the Southeast. Before entering the private sector, Andrew spent six years in the U.S. Army with 3rd Ranger Battalion, completing five deployments across Syria, Iraq, and Afghanistan. He transitioned from the military in 2022 and later earned his MBA from Emory University. Topics:Why Portcos Need a Chief of Staff Military Speed as a PE AdvantageThe Military-to-Civilian ShiftTranslating Military Skills Into Business...and so much more.Top TakeawaysA Chief of Staff can become a force multiplier for a PE-backed CEO. Andrew described the role as part project manager, part operator, and part accountability driver. In lean portfolio companies where leadership teams are stretched thin, a Chief of Staff can help move strategic initiatives forward across operations, finance, systems, and growth projects simultaneously.Clear ownership prevents projects from stalling. Andrew shared a military execution principle he still uses in business today: every task needs a clear owner, a standard, and a “time hack” — the agreed-upon deadline for completion. Many fast-growing companies struggle because ownership and timelines are vague. As projects pile up inside PE-backed businesses, unclear accountability often becomes the bottleneck that slows execution.Military operators fit portfolio companies better than Fortune 500s. Andrew made the point that large corporations can feel slow and highly segmented, while lower middle market businesses offer more ownership, faster decision-making, and clearer impact. For many veterans, that environment feels much closer to the pace and accountability they were used to in the military.The right network changes the trajectory of a transition. Andrew's path to Waste Eliminator didn't come through LinkedIn or a recruiter. It came through a direct introduction from a 51 Vets member who had already made a similar move. One of Andrew's biggest takeaways was how valuable it is to have people a few years ahead of you who understand both the military background and the PE/portfolio company world. 51 Vets is that network, with 500+ members from the special operations and aviation communities and mentors across IB, PE, consulting, and operating roles.About Waste EliminatorWaste Eliminator is a waste and recycling platform focused on sustainable waste solutions and landfill diversion. The company handles a broad range of waste streams, serving customers from households to large commercial and industrial facilities. Backed by Allied Industrial Partners, Waste Eliminator has expanded through acquisitions and now operates across multiple locations throughout Georgia and the broader Southeast.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Text a question to Victoria!“The brands winning right now are not necessarily the brands with the most experience. They are often the brands creating the clearest emotional connection and the strongest sense of trust.”Have you ever felt a disconnect between your work and your brand? Or have you felt discouraged by founders with less credentials booking clients you've only dreamed of working with? In this short, yet impactful episode, Victoria defines "The Perception Gap" and how you can close it to ensure every aspect of your business represents the high-quality experience you give your clients.Victoria explains how the modern buying behavior has shifted, the impact AI could have on trust, and ways to reduce friction with potential clients. This is the education and pep talk combination so many founders need to hear right now—at a time when the internet is the loudest it's ever been. Whether you're in the school drop off line or heading out the door for a meeting, this episode will leave you feeling inspired and more equipped to handle the ever-changing marketing landscape.Links Mentioned in Today's Episode:Work With BrandWell DesignsMarketing Rebellion by Mark SchaeferFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding.  Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global Pet Expo.  Ethan is credited as a key inventor on Happy Habitats' Halo and Roam products, which are protected by U.S. utility patents #12,219,927 and #12,465,021, and he is launching a new product with a major big-box retailer next month.  In This Conversation We Discuss: [00:00] Intro [01:49] Identifying niches with stagnant innovation  [04:10] Partnering with experienced agencies  [04:56] Sponsor: Migrate [06:54] Scaling into national retail chains  [09:08] Finding the right marketplace partner  [10:20] Sponsor: Intelligems [12:18] Shifting ad spend to marketplace advertising  [14:00] Starting complementary product ecosystems [15:01] Callouts [15:11] Persisting through buyer objections  [16:29] Maximizing cost efficiency in product design [17:08] Sponsor: Electric Eye [00:00] Maximizing cost efficiency in product design  Resources: Subscribe to Honest Ecommerce on Youtube Walk Your Hamster Anywhere happyhabitats.net/ Follow Ethan Haber linkedin.com/in/ethan-haber-124040168/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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In this week's Weekly Presentation Coaching episode we meet Andrew Spiers a web designer from the UK!

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Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands.  In This Conversation We Discuss: [00:00] Intro [01:30] Understanding prospects' rejection [05:48] Defining the role of outbound sales reps [10:54] Crafting a strong offer for your outreach [12:29] Callouts [12:39] Increasing discovery with paid consultations [15:00] Aligning solutions with existing goals [21:51] Determining the right time to scale outreach  [24:39] Designing workflows around busy calendars  Resources: Subscribe to Honest Ecommerce on Youtube Shopify's Modern Expert Network dtcmvp.com    Follow Sean Wendt  linkedin.com/in/seanwendt If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Text a question to Victoria!Have you noticed the swing from hustle culture to the “soft girl era” in the online business space? Or maybe you've heard of the recent comments Emma Grede has shared regarding being a 3-hour mom. Today, Victoria and her guest are diving into this topic. Brooke Dumas is a Fractional COO, strategic partner, and serial entrepreneur who has built and scaled multiple businesses. She partners with multi-six and seven figure businesses through Tailored Premier and brings a grounded, intentional approach to scaling a business sustainability. In this episode, Victoria and Brooke discuss why it's so important to define your priorities and version of success before scaling a business. They talk about what Brooke looks for during a business audit, building to sell, and the mental load so many founders struggle with as they grow their businesses.If you've ever wondered if you can have both a successful business while being present in your life, or if you want to lean into your soft girl era but aren't sure how to get there, this is for you. Whether you're in a hustle season or leaning into your own soft-girl era, this episode will leave you feeling excited about growing in a way that's intentional and aligned with your values and goals.Links Mentioned in Today's Episode:Connect with Brooke on InstagramVisit Brooke's WebsiteWork with Tailored PremierFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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This episode is our first ever greatest hits episode. I'm doing this for a couple reasons:Number one, I am getting caught up on some podcast interviews because I've been a little busy with Pro Con recently and some other stuff going on, and number two…I wanted to dig up some episodes from the past that I think are very relevant and more applicable than ever today in 2026. And that is definitely the case with this interview, which was with Amy Porterfield.For new listeners to the show, you're coming into the podcast in the 400s and you may not know about what episodes are back in the hundreds or the two hundreds or three hundreds, even before that. So the ones that are really good, I want to make sure they continue to live on. And that's definitely the case with this conversation with Amy because it's more relevant than ever, all about trusting yourself and preparing yourself to do this sustainably and do it for the long haul.Plus, she laid down one of my favorite quotes in the podcast to date:“you can't believe everything you think.”True in good times and bad times, and in this age of change and flux and everything that's going on in all markets with AI and abroad, this conversation could not be more timely. In this one, we cover:Amy's path from corporate security (including 7 years at Tony Robbins) to going all-in on online businessWhy the early dip happens and how to push through itShifting from one-on-one service work to digital courses — and why that change saved her businessGetting through rough seasons by leaning on your support system and mentorsThe mindset motto that keeps Amy grounded: "You can't believe everything you think"How transparency in online business has changed — and the "scab vs. wound" method for sharing authenticallyWhat building an online course used to look like vs. todayWhy your "why" evolves over time — and how that fuels longevityHustle as a short-term season, not a long-term identityHow Amy moved her whole team of 20 to a four-day workweek — and what changedOwning your calendar as the boss (including Hobie's legendary line)The simplicity move: doubling down on what works and cutting what doesn'tThis was originally episode 185, so head to the OG show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/185

Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business.  He's responsible for building Levain's enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time reporting with Tableau, and developing a multi-year technology roadmap. Gustavo's approach focuses on what he calls the "adoption challenge"—ensuring technology actually gets used rather than just implemented.  He's currently leading Levain's Emerging Tech Strategy with a focus on operational efficiency, product innovation, and decision intelligence through responsible AI governance.  In This Conversation We Discuss: [00:00] Intro [02:35] Networking with peers at conferences  [06:10] Sponsor: Klaviyo [08:17] Leveraging past experience in a new role  [11:36] Sponsor: Intelligems [13:36] Cultivating adaptability and resourcefulness [15:54] Identifying bottlenecks in daily operations  [19:29] Sponsor: Electric Eye [20:41] Identifying team pain points on the ground [23:17] Callouts  [23:27] Keeping a human in the loop for AI tools  [27:51] Making your product the hero instead of tech  Resources: Subscribe to Honest Ecommerce on Youtube New York City's Most Famous Cookies levainbakery.com/    Follow Gustavo Cardona linkedin.com/in/cardonagustavo Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our expertselectriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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Text a question to Victoria!Do you consider yourself to be a high-performing woman? If you're an entrepreneur, the answer is likely yes. With entrepreneurship comes challenges such as burnout, analysis paralysis, and the pressure of success. Dr. Brook Choulet is a board-certified concierge, psychiatrist, and nationally recognized expert in sports and performance psychiatry. She's the founder of Choulet Performance Psychiatry, a boutique private practice helping athletes and executives strengthen their mental resilience and improve their personal and professional well-being.In this episode, Victoria and Dr. Brook discuss the parallels between entrepreneurs and athletes and the importance of mental conditioning for high-achieving women. They also cover thought patterns to avoid as a founder and advice for supporting your nervous system.If you've ever experienced burnout as an entrepreneur or struggled with negative thinking patterns that don't support your growth, this conversation with Dr. Brook will inspire you to adopt new ways of thinking and practical tips for building mental resilience. Whether you're enjoying a walk in the sunshine or waiting in the school pick-up line, this episode will leave you feeling seen, heard, and empowered to grow your business without wanting to burn it all to the ground.Links Mentioned in Today's Episode:Connect with Dr. Brook on InstagramVisit Dr. Brook's websiteChoulet Performance PsychiatryFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

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In this special edition episode of the Web Design Business Podcast, I'm sharing a recent live interview I did with my mate from down under – James Barnard – one of the most prolific designers in the graphic, branding, and logo design space.James invited me into his Designerrrs community for a live Q&A session which turned into a masterclass chat about how to build, grow, and scale a freelance design business.He was kind enough to let me repurpose this interview for you! Whether you're a web designer, graphic designer, or brand designer, this one digs into my experience from starting out to scaling up with a big emphasis on how to SCALE YOUR WAY.Gosh doesn't that sound like a good course?!? In this episode, we cover:My full career trajectory in web designThe key stages of building and growing a design businessWhat scaling actually looks like (and when to do it)How to start thinking about team building and hiringWays to get everything off your shoulders as a solo designerMindset shifts required to grow beyond freelancingHead to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/426Your special offer:Get 3 days free access to my scale your way course (actually, my entire course suite) inside Web Designer Pro® here!Claim my 3-day trial to all Web Designer Pro Courses →After trial, continue access to all courses for only $49/mo.

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors.  With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends.  In This Conversation We Discuss: [00:00] Intro [02:17] Finding Ecommerce ideas in daily life  [05:48] Experimenting in small, safe spaces [10:29] Sponsor: Migrate [12:27] Reshaping customer perspectives [18:22] Callouts [18:32] Navigating customer purchase friction [21:11] Presenting your product as opportunity [25:05] Sponsor: Intelligems [27:05] Navigating state-by-state THC rules [31:50] Protecting customers with age checks [36:22] Sponsor: Electric Eye [37:31] Setting high standards for the industry [47:10] Connecting customers to buying paths  Resources: Subscribe to Honest Ecommerce on Youtube The original THC aperitif artet.com/ Follow Xander Shepherd linkedin.com/in/xandershepherd/ Migrate and grow more klaviyo.com/honest    Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

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⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

Scott Dancy is the founder and CEO of Azuna, a fast-growing challenger brand in at-home odor elimination. Since launching in 2019, Scott has scaled Azuna into a serious category disruptor. Prior to launching Azuna, Scott built, scaled, and sold several companies across cybersecurity, staffing, and energy - with curiosity as his fuel.  During the dot-com boom, Scott was the youngest member of the cybersecurity board, working directly with the Attorney General to navigate the rapidly changing early years of the internet. He is a graduate of the University of Rochester and resides in Buffalo, NY where Azuna is based.  In This Conversation We Discuss: [00:00] Intro [00:47] Tripling revenue by solving everyday problems  [03:00] Reinvesting profits to outlast competitions [05:25] Sponsor: Klaviyo [07:32] Learning from mistakes at every stage  [12:23] Sponsor: Intelligems [14:23] Building LTV when first orders barely profit [17:02] Grinding to millions without ever going viral [20:14] Sponsor: Electric Eye [21:22] Learning when to keep things in-house  [23:27] Calllouts [23:37] Building equity culture across your whole team  [23:05] Creating a team culture people refuse to leave  Resources: Subscribe to Honest Ecommerce on Youtube Naturally effective odor eliminators azunafresh.com/ Follow Scott Dancy linkedin.com/in/scott-dancy-189542200 Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

⛓️ SOFTWARE FOR HOME SERVICE BUSINESS: https://home.works

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Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

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