Podcasts about Usability

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Best podcasts about Usability

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Latest podcast episodes about Usability

Beyond UX Design
DesignByte: The Infinite Usability Test

Beyond UX Design

Play Episode Listen Later Oct 30, 2025 15:39


In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The real horror? It's not the prototype that's broken… It's her process.Today, we're trading our usual interviews for a Halloween story straight out of every designer's worst nightmare: The Infinite Usability Test.Meet Evelyn—a mid-level UX researcher running a morning of user tests that won't quit. Every time she adjusts the design, another “Alex” walks in and repeats the same fateful words: “I can't find the button.”As the day unravels, Evelyn realizes she's stuck in more than a bad sprint—she's caught in a validation loop. Each fix only pulls her deeper into the same mistakes, and each round of testing brings her face-to-face with the one insight she's been avoiding all along.Because sometimes, the scariest thing in UX isn't user feedback…It's hearing something you didn't expect.Join us for a hauntingly familiar tale about deadlines, doubt, and the difference between proving you're right and learning that you're not.Will Evelyn escape the room—or will she keep testing until the end of time?Tune in to find out… if you dare.---Featuring Actress and UX Designer extraordinaire, Stephanie TerreroIf you enjoyed this spooky UX Design scary story, check out our previous episodes:• The Stakeholder from Hell• The Tale of the Cursed Prototype• A Cautionary Tale of Deceptive UX Patterns —Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠Get a FREE audiobook AND support the show⁠• ⁠Support the show on Patreon⁠• ⁠Check out show transcripts⁠• ⁠Check out our website⁠• ⁠Subscribe on Apple Podcasts⁠• ⁠Subscribe on Spotify⁠• ⁠Subscribe on YouTube⁠• ⁠Subscribe on Stitcher

Retro Time // A Software Podcast
In the Dark: The Infinite Usability Test

Retro Time // A Software Podcast

Play Episode Listen Later Oct 30, 2025 15:39


In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The post In the Dark: The Infinite Usability Test appeared first on Retro Time.

Onlineshop-Geflüster
Wie Retouren heimlich deine Gewinne zerstören (und was du tun solltest)

Onlineshop-Geflüster

Play Episode Listen Later Oct 29, 2025 8:31


In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Lohnen sich Messen & Märkte als Onlineshop?

Onlineshop-Geflüster

Play Episode Listen Later Oct 26, 2025 6:29


In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Technically Legal
Benchmarking Legal AI: Measuring the Delta Between Man and Machine (Anna Guo Legalbenchmarks.ai)

Technically Legal

Play Episode Listen Later Oct 23, 2025 26:40


Is artificial intelligence custom-made for legal tasks better than general AI tools like Google Gemini and ChatGPT? That is the topic of this episode featuring Legalbenchmarks.ai Founder Anna Guo. Anna is a former BigLaw lawyer who left the practice to become an entrepreneur and now focuses her energies on quantifying the utility of AI in the legal industry. Anna's initial anecdotal research for colleagues quickly revealed a strong community interest in a systematic approach to evaluating legal AI tools. This led to the creation of Legalbenchmarks.AI, dedicated to finding out where the promise of humans plus AI is truly better than humans alone or AI alone. The core of the research involves measuring the "delta," or the extent to which AI can elevate human performance. To date, Legalbenchmarks.ai conducted two major studies: one on information extraction from legal sources and a second on contract review and redlining. Key Findings from the Studies: Accuracy vs. Qualitative Usefulness: The highest-performing general-purpose AI tools (like Gemini) were often found to be more accurate and consistent. However, the legal-specific AI tools often received higher marks in qualitative usefulness and helpfulness, as they align more closely with existing legal workflows. Methodology: The testing goes beyond simple accuracy. It includes a three-part assessment: Reliability (objective accuracy and legal adequacy), Usability (qualitative metrics like helpfulness and coherence for tasks such as brainstorming), and Platform Workflow Support (integration, citation checks, and other features). Human-AI Performance: In the contract analysis study, AI tools matched or exceeded the human baseline for reliability in producing first drafts. Crucially, the data demonstrated that the common belief that "human plus AI will always outperform AI alone" was false; the top-performing AI tool alone still had a higher accuracy rate than the human-plus-AI combo. Risk Analysis: A significant finding was that legal AI tools were better at flagging material risks, such as compliance or unenforceability issues in high-risk scenarios, that human lawyers missed entirely. This suggests AI can act as a crucial safety net. Strengths Comparison: AI excels at brainstorming, challenging human bias, and performing mass-scale routine tasks (e.g., mass contract review for simple terms). Humans retain a significant edge in ingesting nuanced context and making commercially reasonable decisions that AI's instruction-following can sometimes lack. Discussion Highlights: [0:00] – Introduction and background of Anna Guo and Legal Benchmarks AI. [4:30] – The impetus for starting systematic AI benchmarking. [6:00] – Explaining the concept of measuring the "delta" in performance. [9:00] – Detailed breakdown of the three-part AI assessment methodology. [15:00] – Discussion of the contrasting results: general LLM accuracy vs. legal AI qualitative value. [19:00] – Results on AI performance matching human reliability in contract drafting. [21:00] – Debunking the myth about Human + AI always outperforming AI alone. [23:00] – The finding that legal AI excels at surface material risks that lawyers miss. [27:00] – A SWOT analysis of when to use humans and when to use AI. [30:00] – Future roadmap for Legal Benchmarks AI research.  

Onlineshop-Geflüster
Dann macht eine Zusammenarbeit mit uns Sinn

Onlineshop-Geflüster

Play Episode Listen Later Oct 22, 2025 10:31


In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The Clement Manyathela Show
World of Work: Understanding workplace ergonomics and how they affect us

The Clement Manyathela Show

Play Episode Listen Later Oct 21, 2025 22:07 Transcription Available


Clement Manyathela speaks to Andries Burger, CEO of SHEQ4SME who shares some insight into how workplace ergonomics work and how they affect employees.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

SaaS Fuel
Simplicity and Success: Streamlining Reputation Management | Vitaly Motuz | 329

SaaS Fuel

Play Episode Listen Later Oct 21, 2025 50:28


In this episode of SaaS Fuel, host Jeff Mains sits down with Vitaly Motuz, founder of Reviews On My Website. Vitaly shares his journey from high school side projects to building a successful SaaS business focused on reputation management for local businesses. The conversation dives deep into product simplicity, scaling challenges, client-centric growth, leadership mindset, the impact of reviews (good and bad), and how AI is reshaping the landscape. Whether you're a SaaS founder, leader, or just passionate about tech, this episode is packed with actionable insights!Key Takeaways00:00 "Sparked Idea for Review Tool"04:19 "Simple Reputation Management Software"06:36 "Expanding Tools for Market Growth"11:42 Focusing on Marketing and Growth13:11 Learning to Delegate as Founder17:16 Startup Success in 201722:43 "Leadership, Hiring, and Growth Blueprint"24:53 "Small Remote Team Challenges"28:39 "Simplicity Over Features Wins"32:18 Customer Request Prioritization Strategy37:10 "Prioritize Stability, Avoid Quick Fixes"38:51 "Testing Features for Usability"42:14 AI Transforming Business OperationsTweetable QuotesViral Simplicity in Reputation Management: "And that's kind of like one of the things that all our customers tell us is we're one of the most intuitive and simple reputation platforms out there." — Vitaly Motuz Viral Topic: The Secret to Expanding Market Reach Quote: "it wasn't so much I think there were new platforms that helped us expand but rather expanding the tools that we offer." — Vitaly Motuz Letting Go as a Founder: "So one of the struggles for me was letting go some of the control and be open to finding help, finding somebody to bring on board to help me with some of those stuff." — Vitaly Motuz "It's providing the simple, simplest reputation management software for local businesses and agencies that simply works." — Vitaly Motuz Startup Flexibility: "So at the beginning you gotta be nimble. You gotta kind of like try things and see what works." — Vitaly Motuz SaaS Leadership LessonsPlay Your Own Game: Focus on what makes your company unique instead of chasing competitors' features.Let Go to Grow: Delegate and release control, especially in areas where others can excel, freeing yourself for strategic work.Relentless Customer Focus: Listen to paying customers, and develop the roadmap based on their real needs and experience.Lead By Vision: Define and communicate your organization's purpose and direction so your team feels a part of the mission.Embrace the Learning Process: Experimentation and failure are part of the journey—analyze, learn, and adapt.Prioritize Simplicity Over Complexity: Resist bloated product features that distract from your core value.Guest Resourcesvitaly@reviewsonmywebsite.comhttps://reviewsonmywebsite.com/https://www.linkedin.com/in/vitalymotuz/Episode SponsorThe Captain's KeysSmall Fish, Big Pond –

Onlineshop-Geflüster
Braucht dein Shop noch TOFU-MOFU-BOFU?

Onlineshop-Geflüster

Play Episode Listen Later Oct 19, 2025 7:27


In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Blind Abilities
The Blind Drive: Beyond Compliance: Why Accessibility Must Be Usable to Be Real - Compliance Is for Lawyers—Usability Is for Humans

Blind Abilities

Play Episode Listen Later Oct 16, 2025 29:40


In this episode of The Blind Drive, Jeff Thompson and Tim Schwartz dig into the heart of something far bigger than a news headline—it's about access, equity, and the right to fully participate in life. A recent class action lawsuit filed against DraftKings for failing to make its sports betting platform accessible to blind users sparks a deeper conversation. This isn't a show about gambling—it's a show about accountability. Jeff and Tim explore the critical difference between accessibility and usability, calling out how too many companies chase legal compliance while ignoring real human experience. Accessibility laws like the ADA, Section 508, and WCAG 2.1 create a baseline—but people who are blind live beyond baselines. They demand tools that actually work in real life. The hosts also share trusted resources—from tech newsletters to accessibility podcasts—built by people who walk the talk. This episode challenges listeners to push past compliance and fight for true usability. No waiting. Do it today. Links from the show: Draft Kings lawsuit Top Tech Tidbits Freedom Scientific Training Podcast iBug Buzz Podcast Blind Level tech Unnute Podcast Network   Give feedback at 612-367-6093, love to hear from you! Thanks for listening!

Der Mensch Technik Podcast
KI ist mehr als ChatGPT: Die unsichtbare Revolution im Auto und darüber hinaus

Der Mensch Technik Podcast

Play Episode Listen Later Oct 16, 2025 40:43


Künstliche Intelligenz ist längst kein Zukunftsversprechen mehr – sie ist Realität. Viele denken bei KI sofort an ChatGPT, an Bildergeneratoren oder smarte Assistenten im Smartphone. Doch KI steckt längst auch in unseren Autos: Sie steuert Assistenzsysteme, optimiert Energieflüsse im E-Antrieb und passt Infotainment an unsere Gewohnheiten an. Unsichtbar und doch allgegenwärtig. In dieser Episode des Mensch-Technik Podcast nehme ich Sie mit auf eine Reise durch die aktuelle und zukünftige Welt der KI: - Welche Arten der KI gibt es eigentlich? Oder ist ChatGPT schon alles? - Sechs Grenzen und Herausforderungen, die den Weg der KI prägen - Drei Zukunftsaspekte, die unser Verhältnis zu Mensch und Technik grundlegend verändern werden Von Generative AI zur Agentic AI, vom Netz der Menschen zum Netz der Maschinen, von Automatisierung zu Human-Centered AI: Wir stehen an einem Wendepunkt, an dem sich entscheidet, wie wir mit KI leben, arbeiten und fahren werden. KI ist nicht nur ein Werkzeug. Sie ist auf dem Weg, Akteur und Partner zu werden, mit Chancen, Risiken und der Frage: Wie sehr vertrauen wir ihr?

Onlineshop-Geflüster
Deine Marge killt dich? So rettest du sie!

Onlineshop-Geflüster

Play Episode Listen Later Oct 15, 2025 9:57


In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Der beste (& schnellste) Weg die ersten Mitarbeiter zu finden

Onlineshop-Geflüster

Play Episode Listen Later Oct 12, 2025 5:18


In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Porozmawiajmy o IT
Wiele osób z IT czuje się samotnych w pracy. Zwierzają się AI. Gość: Szeran Millo - POIT 296

Porozmawiajmy o IT

Play Episode Listen Later Oct 8, 2025 53:47 Transcription Available


Witam w dwieście dziewięćdziesiątym szóstym odcinku podcastu „Porozmawiajmy o IT”. Tematem dzisiejszej rozmowy jest samotność w pracy w branży IT.Dziś moimi gościem jest Szeran Millo – współwłaściciel Symetrii, dyrektor zarządzający w nowo powstałej Symetria Academy. Osoba posiadająca szerokie doświadczenie w obszarach User Experience, E-commerce, Digital Marketing, Usability. Trener certyfikatu UX-PM, kierownik kierunku UX Design na SWPS w Poznaniu, wykładowca na uczelniach Merito.W tym odcinku o samotności w pracy rozmawiamy w następujących kontekstach:czym jest samotność zawodowajak duża jest skala tego zjawiska w Polscejakie typy pracowników są najbardziej narażone na samotność zawodowączy pracodawca powinien zająć się tym tematemjak praca zdalna wpływa na poczucie osamotnieniaczy samotność w pracy jest zawsze czymś negatywnymjakie są skutki samotności zawodowejjaką rolę odgrywa tu AIco można robić, aby przeciwdziałać samotności zawodowejSubskrypcja podcastu:zasubskrybuj w Apple Podcasts, Spreaker, Sticher, Spotify, przez RSS, lub Twoją ulubioną aplikację do podcastów na smartphonie (wyszukaj frazę „Porozmawiajmy o IT”)poproszę Cię też o polubienie fanpage na FacebookuLinki:Profil Szerana na LinkedIn – https://www.linkedin.com/in/szeran-millo-02a9241/Firma Symetria – https://symetria.pl/Wsparcie:Wesprzyj podcast na platformie Patronite -https://patronite.pl/porozmawiajmyoit/Jeśli masz jakieś pytania lub komentarze, pisz do mnie śmiało na krzysztof@porozmawiajmyoit.plhttps://porozmawiajmyoit.pl/296

Onlineshop-Geflüster
Dein Team liefert nicht? Schau in den Spiegel!

Onlineshop-Geflüster

Play Episode Listen Later Oct 8, 2025 9:51


In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, was wirklich dahinter steckt, wenn dein Team nicht so performt, wie du es dir wünschst. Ich spreche über Leadership-Verantwortung, warum der Engpass oft an der Spitze sitzt – und wie du als Gründer:in oder Geschäftsführer:in durch klare Kommunikation, Priorisierung und echtes Vorleben den entscheidenden Unterschied machen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

The Digital Marketing Podcast
The Changing User Journey - Lessons from the Travel Industry in the Age of AI

The Digital Marketing Podcast

Play Episode Listen Later Oct 7, 2025 27:23 Transcription Available


In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers must rethink usability testing to account for personalised algorithms, behaviour-based ad targeting, and AI-powered search. Brand loyalty as a survival tactic In an age of disintermediation, programmes like Bonvoy are keeping users loyal through gamification and exclusive benefits, offering lessons for all industries. Content strategy for the AI era From FAQs and multilingual support to video answers and UGC, the path to visibility is paved with granular, high-quality, human-first content. Industry Case Study: Travel Through a detailed conversation with Matthew Gardiner, the episode explores how the travel industry has continually adapted to disruption. From the rise of OTAs and TripAdvisor to today's challenges around AI agents, soft adventure trends, live tourism, and sustainability expectations, travel may be the canary in the coal mine but its lessons are highly applicable to every sector. Key Takeaways: AI is not just changing how people search; it is rewriting how people trust, book, and choose. Being mentioned in AI conversations is the new SEO. Structured data and FAQ-rich content are your ticket in. Agents now do things, not just recommend. Optimising for transactions and post-click experience is vital. Loyalty schemes, brand identity, and customer advocacy matter more than ever to bypass AI's generic results. Usability testing must reflect real, personalised experiences, not idealised lab setups.

Onlineshop-Geflüster
Warum ein Produkt oft profitabler ist als zehn

Onlineshop-Geflüster

Play Episode Listen Later Oct 5, 2025 7:30


In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum du mit einem einzigen richtig platzierten Produkt oft mehr erreichst als mit einem überladenen Sortiment. Ich verrate dir, warum Fokus auf ein Kernprodukt so entscheidend ist und wie du mit weniger Auswahl profitabler wirst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

MacVoices Audio
MacVoices #25248: Joe Kissell Takes Control of Tahoe and Mac Basics (1)

MacVoices Audio

Play Episode Listen Later Oct 2, 2025 23:00


Joe Kissell takes on Apple's latest macOS in both Take Control of Tahoe and Mac Basics (2nd Edition), exploring the challenges of updating books for the sweeping design change introduced by Liquid Glass. They examine new apps, evolving features, and Apple's visual overhaul, debating form versus function and how users adapt to change over time. (Part 1)  Today's MacVoices is supported by TV+ Talk, our MacVoices series with Charlotte Henry focused on Apple TV+. From shows and other content to the business side there's always something to learn about apple's streaming service. Find it at the Categories listings on the web site or go directly to macvoices.com/category/tv-talk. Show Notes: Chapters: [0:00] Introduction: New Books and Apple's Tahoe OS [1:44] Writing Challenges and Annual OS Updates [3:59] Updating Mac Basics for Tahoe [5:19] Splitting Coverage Between Tahoe and Mac Basics [6:51] Overview of Tahoe's New Features [8:16] Covering New and Updated macOS Apps [10:56] Balancing Depth and Scope in Take Control Titles [13:27] The Rise of Apple's Built-In Apps [13:51] Introducing the Liquid Glass Interface [15:25] Accessibility and Usability Concerns [18:13] Mixed Experiences Across Devices [20:32] Adapting to Apple's Design Changes Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss  

MacVoices Audio
MacVoices #25250: Joe Kissell Takes Control of Tahoe and Mac Basics (3)

MacVoices Audio

Play Episode Listen Later Oct 2, 2025 22:16


Joe Kissell wraps up our conversation about Take Control of Tahoe and Mac Basics (2nd Edition) with comments on Apple's growing bundle of system apps, arguing choice is good but overload hurts usability, citing legacy tools like Stickies. He highlights Tahoe's automation boosts—Shortcuts that auto-run on triggers—and new passkey import/export for cross-manager use.  This edition of MacVoices is brought to you by our Patreon supporters. Get access to the MacVoices Slack and MacVoices After Dark by joining in at Patreon.com/macvoices. Show Notes: Chapters: [0:00] Why Apple keeps adding apps [1:26] Choice vs. overload (humor included) [2:17] Stickies as a legacy example [4:07] Constraints reduce cognitive load [5:55] Options you can ignore (Phone, journaling) [7:22] Familiar tools vs. learning new ones [8:29] Tying back to Liquid Glass choices [9:09] Shortcuts: new auto-run triggers [11:24] Passkey import/export and managers [14:07] Where to get the books and pricing [15:36] Premium membership and big discounts [16:40] Large, frequently updated catalog [18:09] High signal-to-noise vs. video [19:42] Lunch plans and wrap-up Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Der Mensch Technik Podcast
Weißwurst oder Currywurst: IFA 2025 und IAA 2025 - Teil 2

Der Mensch Technik Podcast

Play Episode Listen Later Oct 2, 2025 35:57


Die IAA MOBILITY 2025 in München hat einmal mehr gezeigt, dass sie mehr ist als eine reine Automobilausstellung. Über 750 Aussteller aus 37 Ländern präsentierten sich einem Publikum von mehr als 500.000 Besucherinnen und Besuchern und machten die IAA zur größten Mobilitätsplattform Europas. In dieser Episode nehme ich euch mit auf die Messe und bespreche die zentralen Themen: - China vs. Europa: wie selbstbewusst die chinesischen Hersteller auftreten und wie die deutsche Industrie reagiert - Software-defined Vehicles: vom Auto als Hardwareprodukt hin zur updatefähigen Softwareplattform - Batterietechnologien: warum CATL zum Schlüsselspieler für Europas OEMs wird - In-Cabin Sensing: vom Fahrer-Monitoring zur ganzheitlichen Insassen-Erkennung - Künstliche Intelligenz: zwischen echten Fortschritten und viel „AI-Washing“ Wir werfen zudem einen Blick auf die Balance zwischen Summit und Open Space, auf die Abwesenheit prominenter Hersteller wie Tesla oder Toyota und darauf, welche Rolle die IAA im Vergleich zu Messen in Shanghai, Detroit oder Las Vegas einnimmt. Mein Fazit: Die IAA MOBILITY 2025 ist ein Spiegelbild der globalen Transformation der Automobilindustrie. Der Wettbewerb ist eröffnet, entschieden ist noch nichts.

Onlineshop-Geflüster
3 Cashflow-Hacks, die jeder Gründer kennen muss

Onlineshop-Geflüster

Play Episode Listen Later Oct 1, 2025 11:16


In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Everyday AI Podcast – An AI and ChatGPT Podcast
Ep 621: Microsoft's new Agent mode: Microsoft marketing or Future of Work in Windows?

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Sep 30, 2025 41:51


Onlineshop-Geflüster
Warum dein Meta-ROAS nichts über deinen Erfolg aussagt

Onlineshop-Geflüster

Play Episode Listen Later Sep 28, 2025 7:24


In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Relevant Retail Podcast
ZDE Podcast 228: Zukunft des Bezahlens mit Pascal Beij von Unzer

Relevant Retail Podcast

Play Episode Listen Later Sep 25, 2025 36:35


Bargeldlos in die Zukunft: In diesem Podcast sprechen wir über die spannendsten Trends rund um Payment, digitale Wallets und neue Technologien im Handel. Warum verabschiedet sich Deutschland nur langsam vom Bargeld? Welche Rolle spielen Wallets, Karten & Co. – und was steckt hinter PayPals Einstieg in den stationären Handel? Wir werfen einen Blick auf Omnichannel im Zahlungsprozess, erklären, was es mit der neuen europäischen Payment-Lösung Wero auf sich hat, und diskutieren Vorteile, Herausforderungen und politische Hintergründe. Außerdem: Welche Bedeutung haben Usability & Vertrauen, wenn es um das Bezahlen geht? Mit Themen wie KI & Agentic Commerce, Blockchain oder Bitcoin schauen wir auch auf die Zukunft: Wo steckt echtes Potenzial – und was bleibt ein Marketing-Stunt? Der Podcast für alle, die verstehen wollen, wie wir morgen bezahlen – und welche Technologien den Checkout von heute auf den Kopf stellen.

Onlineshop-Geflüster
Dieser Irrglaube schadet deiner Marke im Q4 mehr als Rabatte

Onlineshop-Geflüster

Play Episode Listen Later Sep 24, 2025 6:10


Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine weitverbreitete Denkfalle im Q4: Warum der Irrglaube, ohne Rabatte sei alles gut, deiner Brand mehr schadet als Rabattaktionen. Ich erkläre dir, worauf es wirklich ankommt, um langfristig profitabel zu skalieren – und wie du deine Marke im Jahresendgeschäft richtig positionierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Sag was! Interview
252 Brilliant

Sag was! Interview

Play Episode Listen Later Sep 22, 2025 53:38


Schau mir in die Augen Apple hat sie endlich gezeigt, seine lange erwartete AR Brille Apple Vision Pro. 3.500$ ohne Steuern, eine überlegene Hard- und Software und (angeblich) revolutionäre Usability. Wir haben uns die Keynote angesehen und diskutieren „Musst Have“, „Rohrkrepierer“ oder „Mittelding“. (Lieferprobleme bei den Displays) Und die Alternative… Peppi hat sich eine Meta Quest Pro geholt. Weil die Erste Version der Vision Pro einfach zu teuer ist. Hier gibt es die bisherigen Erfahrungen. Kaninchenbau Paramount+ mausert sich zum wirklich guten Streaming Services: Rabbit Hole ist eine tolle Agenten-Verwöhrungsgeschichte für Fans von Kiefer Sutherland. Matze hat die erste Staffel geschaut und war begeistert. Die wohl teuerste gelöschte Szene in einem Film World War Z sollte eigentlich ganz anders enden. Zählt das als Spoiler, wenn man verrät, wie der Film nicht ausgeht? Ihr werdet es auf jeden Fall erfahren. Der Kiffer ist wieder da Samy Deluxe hat nie einen Hehl aus seiner Kifferei gemacht. Das neue Album Daddy's Home ist ein gutes Boom Bap Album geworden. Matze hat es sich auf Empfehlung mal angehört. Neue Akku Regelung für Mobiltelefone Das micro-USB und nun USB-C Standard für Mobiltelefone sein soll hat die EU schon beschlossen. Das ist toll, auch wenn Apple sich deshalb kindischer anstellt als jedes Baby. Nun der nächste Hammer. Die überarbeitete Batterierichtlinie sieht vor, dass Akkus nicht mehr fest verklebt sein dürfen. Dads heißt für den Kunden: Austausch ohne Spezialwerkzeug oder Lösungsmittel. Ausgenommen sind medizinische Geräte und solche, die vorwiegend in Nassen Bereichen eingesetzt werden. Die Richtlinie soll ab Anfang 2027 greifen. Baller, Bumm, Bumm! Ein neues, wirklich feines Shoot'em Up liefert Drainus ab. Für Nintendo Switch bekommt Ihr eine coole Mischung aus R-Type und Ikaruga mit tollem Auflevel System und ausgewogenem Schwierigkeitsgrad. Macht Netflix etwa nicht nur Handygames? Wir hatten ja schon darüber gesprochen, dass es durchaus Spiele in den AppStores gibt, die von Netflix entwickelt wurden. Nun scheint es aber nicht dabei zu bleiben. Offenbar wollen sie auch auf anderen Plattformen mitmischen. Mit ins Boot ist jetzt Joseph Staten gekommen. Seines Zeichens Miterfinder der Halo Reihe und Co-Creator bei Destiny.

Onlineshop-Geflüster
Warum deine besten Ads längst auf dem Silbertablett serviert sind

Onlineshop-Geflüster

Play Episode Listen Later Sep 21, 2025 7:00


In dieser Folge vom Onlineshop Geflüster Podcast geht's darum, warum du deine besten Ads oft schon längst vor dir hast – ohne es zu merken. Ich zeige dir, wie du zum Beispiel aus organischem Content wie Instagram-Posts oder TikToks richtig starke Werbeanzeigen machen kannst. Du erfährst wie du mit weniger Aufwand deutlich bessere Ergebnisse erzielst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Der Mensch Technik Podcast
Weißwurst oder Currywurst: IFA 2025 und IAA 2025 - Teil 1

Der Mensch Technik Podcast

Play Episode Listen Later Sep 18, 2025 34:05


Ich habe noch keinen Urlaub gehabt, dafür intensiv gearbeitet: an meinem nächsten Buch, an spannenden Projekten – und mit der Ernennung zum Honorarprofessor an der FH Aachen auch ein echtes Highlight erlebt. In dieser Episode dreht sich alles um die IFA 2025 in Berlin. Ich war vor Ort, habe Eindrücke gesammelt und ordne ein, was wirklich wichtig war: von Smart Glasses und Ringen als neue HMIs über Roboter in allen Formen bis hin zu Smart Home-Lösungen, die zwischen Gimmick und echtem Nutzen pendeln. Außerdem gibt's spannende Zahlen, Trends und ein Blick darauf, wie sich die IFA im Vergleich zur CES in Las Vegas schlägt. - Ist die IFA die deutsche CES oder bleibt sie näher am Endkunden? - Welche Trends sind nur Show, welche verändern wirklich unseren Alltag? - Und welche Rolle spielen Wearables im Automotive-Kontext? Zum Schluss gibt's wie immer eine persönliche Einordnung: Was bleibt hängen, was ist überbewertet – und wo sehe ich die wirklichen Chancen. Nächste Woche geht's dann weiter mit der IAA 2025 – Autos, Mobilität, deutsche und chinesische Mobilitätsindustrie im Vergleich.

Onlineshop-Geflüster
Was es wirklich bedeutet, wenn andere deine Ideen klauen

Onlineshop-Geflüster

Play Episode Listen Later Sep 17, 2025 6:36


In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du damit umgehen kannst, wenn deine Konkurrenz dich dreist nachmacht – und was es wirklich bedeutet, wenn andere deine Ideen, Creatives oder Shop-Elemente kopieren. Du erfährst, warum das kein Grund zur Sorge ist, was es über dein Business aussagt und wie du souverän reagierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Sag was! Interview
245 2022 Endepisode

Sag was! Interview

Play Episode Listen Later Sep 15, 2025 53:17


Rauf und runter mit den Preisen Mal was ganz was neues. Netflix wird billiger. Seit 3.11. gibt es ein Werbefinanziertes Modell für 4,99€ / Monat. Qualität ist dabei HD 720p, manche Serien und Filme sind nicht verfügbar, ebensowenig wie der Download. Teurer wird es dafür bei Disney+. Zumindest in den USA steigen die Preise von 8 auf 11$. Das könnte entsprechend auch in Deutschland kommen. Das beste Spiel aller Zeiten? Lange durfte man auf das neue God of War hinfiebern. Anfang November war es dann soweit und Ragnarök hat die Gaming Welt im Sturm erobert. Die Presse sagt teilweise, es wäre das beste Spiel aller Zeit, nicht nur deswegen hat Matze sich mit Kratos und Atreus durch die nordische Sagenwelt geschlagen. Strechy Screen Da hat LG doch tatsächlich eine Display-Folie entwickelt, die man sprechen kann, damit sie größer wird. Den gezeigten Prototypen konnte man immerhin von 12 auf 14″ dehnen. Neue InEars müssen her Die neuen Apple AirPods Pro 2 treten im Test gegen LGs True Tone DT90Q mit Dolby Atmos Lizenz an. Matze testet Klangqualität, Funktionalität, Tragekomfort, Noise Cancelling und Usability. Seid gespannt. Die alte Schule Big Daddy Kane und Busta Rhymes bringen mit Slap! nen neuen Track und der hat es dermaßen in sich, dass wir den einfach spielen müssen. News rund um die xBox Offenbar leiden Entwickler sehr unter der xBox. Vor allem natürlich unter der Series S. Wer ein Spiel auf xBox veröffentlichen will muss ja immer Series X UND S unterstützen und anscheinend stellt die mangelnde Performance manche Studios vor eine Herausforderung. Lahm wie eine Kartoffel scheint sie zu sein… Den Konsolenkrieg zwischen Playstation und xBox hat Microsoft übrigens auch direkt beendet. Sony hat gewonnen. Das erfüllte im Rahmen einer Pressemitteilung bezüglich des Deals mit Activision… und der kommt gerade ins Stocken. Sky Serien sind schon gut Babylon Berlin geht in die 4. Runde: nicht die Mainstream Serie wie bei Netflix und genau deswegen ist sie so gut. Sky wagt sich mit der Zeit vor dem 2. Weltkrieg und der Wirtschaftskrise an Themen die spannend, bedrückend und zugleich sehr unterhaltsam sind. Auch in Staffel 4! Mehrere Displays an einem MacBook Anschluss Eine nervige Sache an Apple Notebooks: Pro USB-C Anschluss kann man nur ein Display anschließen. Das hat Software Gründe. Nun gibt es anscheinend aber einen Adapter, mit dem endlich mehr geht. Vier Displays pro Ausgang mit Full HD und 60Hz sollen damit drin sein. PlayStation VR 2 bestellen oder wie man es nicht macht Sony Matze hat seine PSVR 1 längst verkauft. Nun muss aber die PSVR 2 her und die konnte man nur auf Reservierung bestellen und das war ein absoluter Mist, wie schon bei der PS5. Eine Drama Bericht!

Onlineshop-Geflüster
Die eine Sache, die 90% der Shops übersehen – und dadurch Geld verbrennen

Onlineshop-Geflüster

Play Episode Listen Later Sep 14, 2025 8:10


In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der größten Umsatz-Killer im E-Commerce: mangelhaftes Tracking. Ich erkläre dir, warum 90 % der Onlineshops hier bares Geld liegen lassen, welche Tools du für sauberes Tracking brauchst und wie du deine Datenqualität schnell prüfen und verbessern kannst – ganz ohne teure Tools. Viel Spaß beim Anhören! Dein Berend. Mein Mable-Code: "Berend10" __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Warum Perfektionismus der größte Umsatz-Killer ist

Onlineshop-Geflüster

Play Episode Listen Later Sep 10, 2025 8:57


In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Die exakte Strategie hinter 18.365.218 € Umsatz in Q4 2024

Onlineshop-Geflüster

Play Episode Listen Later Sep 6, 2025 2:37


Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, mit welcher Strategie wir im Q4 2024 über 18 Millionen Euro Umsatz generiert haben – ganz ohne panische Rabattaktionen - und wie du das auch schaffen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Onlineshop-Geflüster
Willst du dieses Q4 ohne Panik-Aktionen profitabel skalieren?

Onlineshop-Geflüster

Play Episode Listen Later Sep 3, 2025 4:58


Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um deinen Q4-Plan – und warum viele Onlineshops das meiste Potenzial genau in dieser Jahreszeit verschenken. Ich erkläre dir, warum du nicht bis Mitte November warten solltest, um deine Black Friday Strategie zu planen, wie du ohne Hektik durch das Q4 kommst und was es braucht, um skalierbar und profitabel durch die umsatzstärkste Zeit des Jahres zu gehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Dear Nikki - A User Research Advice Podcast
Connecting the Research Dots | Iwalola Sobowale (Moniepoint)

Dear Nikki - A User Research Advice Podcast

Play Episode Listen Later Aug 28, 2025 30:34


Listen now on Apple, Spotify, and YouTube.—Iwalola Sobowale is a research leader empowering tech innovation in Nigeria's exciting tech industry. As the Head of Customer Research at Moniepoint, she drives strategic research to enhance customer experience, improve product adoption, and strengthen market positioning.With a background in another Nigerian unicorn - Interswitch, Transsion who are the manufacturers of the Tecno and Infinix, the mobile device brands dominating the African continent, and Fidelity Bank, one of Nigeria's leading commercial banks, she has led initiatives that optimize digital banking, payments, and financial inclusion.Beyond her role, Iwalola is the co-founder of Usability for Africa, a ground-breaking research initiative that seeks to democratice usability knowledge for African tech. She is currently co-authoring a book that captures these insights and is also the host of The Spotlight Podcast, fostering industry knowledge-sharing to nurture the tech and business ecosystem.Her passion for innovation and commitment to excellence mark her as a standout professional in the field.In our conversation, we discuss:* How Iwalola defines customer-centric product development and ties it directly to strategy, not just research.* Why sharing research isn't just about visibility, it's about timing, relationships, and understanding internal decisions.* The difference between reacting to requests and actually guiding what gets built.* Tips for navigating low-maturity orgs without letting them define your trajectory.* Why asking “why” is underrated, and how to do it without getting kicked out of the room.Some takeaways:* To make real impact, researchers need to understand three things: what the business is doing, what it's not doing, and who the customer really is. Without clarity on these decisions, research either floats or gets ignored. Iwalola talks about the need for alignment—not just understanding the customer, but understanding the organization's strategic bets. That's where real influence starts.* You can't guide decisions if you don't know what decisions are being made. Guidance isn't about “being in the room” once a month. It's about reading internal docs, scanning Slack channels, asking for team roadmaps, and paying attention to who's working on what. The research doesn't stop at the user—it starts again inside the company. If you want to be helpful, you need to investigate your organization like you would any other system.* Iwalola makes research feel like a friendly place, no bad questions, no posturing. She shares often, asks stakeholders about what they already know, and brings curiosity instead of critique. That posture builds trust and slowly pulls even hesitant partners into the process. The goal is to help stakeholders make better calls, with you at the table.* Instead of begging for buy-in from resistant teams, start with those who already get it. Work closely with them, and let the results do the talking. Once other teams see that insights actually help drive progress, they'll start to seek you out. That's influence built by reputation—not explanation.* Leadership isn't used to being asked “why,” but it's one of the most important questions a researcher can ask. It unlocks context, helps you shape your work, and shows you're genuinely trying to support—not challenge—the direction. If you understand why something is being prioritized, you can better decide how to contribute. Just know your audience, and bring the “why” with care.Where to find Iwalola:* LinkedIn* Instagram* Twitter* Blog articles* Newsletter* PodcastStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Dear Nikki - A User Research Advice Podcast
Researching for Real Life | Loren Flores & Kathryn Ambroze (JPMorgan Chase)

Dear Nikki - A User Research Advice Podcast

Play Episode Listen Later Aug 8, 2025 31:11


Listen now on Apple, Spotify, and YouTube.—Loren is a UX Researcher with over 8 years of experience designing user-centered financial solutions. She's passionate about uncovering actionable insights that bridge user needs with business objectives, and specializes in transforming complex behaviors into strategies that elevate digital experiences. Loren currently works at JPMorgan Chase as a Lead UX Researcher for digital commerce solutions. Over her time at Chase she has worked across several organizations, getting to know a wide variety of customer-facing and employee-facing products and services giving her a unique insight into how the customer views Chase as a whole.Kathryn is a behavioral neuroscientist with experience in consumer research and methodological innovation. She earned her Bachelors in Neuroscience and Business from Muhlenberg College and her Masters in Behavioral and Decision Sciences at the University of Pennsylvania. She currently works at JP Morgan Chase as a User Researcher, with a focus on methodological development, infusing behavioral science and design thinking into the customer experience.In our conversation, we discuss:* What end-to-end research actually means in practice and why it starts before users ever touch your product.* How to use habit loops to map and influence real customer behavior without forcing change.* The power of live account interviews for breaking out of prototype fantasyland.* Strategies for building alignment and shifting stakeholders from “I need” to “we're solving.”* How internal playbooks, role-play exercises, and empathy maps help teams stay grounded in real life.Some takeaways:* End-to-end research isn't just a longer study, but a wider lens. Loren and Kathryn define end-to-end research as everything from a customer's initial intent to what happens after they close the product. It's not just about usability or funnel drop-off, but about how their lives influence how they interact with your product. To get real insight, you have to look outside the interface and understand what's happening before, during, and after each interaction. That kind of zoomed-out context changes the questions you ask and the recommendations you make.* Customers don't live inside your product and they won't change their habits for you. Many organizations build with the assumption that users will adapt. They won't. Through live account research, Loren uncovered how users ignore offers, stick to their routines, and reject anything that adds complexity. Kathryn explains how habit loops (cue → routine → reward) help teams understand why users behave the way they do, and why your product needs to slot into existing routines, not disrupt them.* Usability labs are structured, focused, and quiet. Real life is not. That's why live account research can be so powerful; users bring their own data, context, and mess. Watching someone navigate a real account reveals things no A/B test or journey map ever could, especially when paired with tools like empathy maps that capture what people are saying, doing, thinking, and feeling.* To build cross-team alignment, make the customer the common ground. When products span multiple teams, priorities clash. Loren uses design rationale briefs and vision statements to realign teams around what the customer wants, not just what each team needs. Kathryn emphasizes the importance of shared language and moving from “I need” to “we're building.” Getting people into the same room, physically or virtually, and grounding them in the customer's perspective is what turns politics into partnership.* If you want teams to understand context, you have to simulate real life. Kathryn runs role-playing workshops where stakeholders juggle real-life distractions while interacting with a product. It's a reminder that customers are busy, stressed, and multitasking, and your product has to work under those conditions. Loren adds that this mindset shift helps counter the overconfidence teams can get from testing in perfect research environments. Their advice: don't just study what customers say, watch what they actually do in the wild.Where to find Loren:* LinkedInWhere to find Kathryn: * LinkedInStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Bitcoin Takeover Podcast
S16 E37: Andrew Poelstra on Simplicity, Bitcoin Smart Contracts & Upgrades

Bitcoin Takeover Podcast

Play Episode Listen Later Aug 6, 2025 98:53


Simplicity, a scripting language so simple that it can fit on a t-shirt, has finally launched on Liquid after a decade of development. Andrew Poelstra, who works as director of research at Blockstream, explains how it works & why it's good for Bitcoin. Time stamps: (00:00:50) Introducing Andrew Poelstra (00:01:45) Simplicity: Now Live on Liquid (00:02:12) Elements and Liquid's Technical Evolution (00:03:09) Is Simplicity a Response to Solidity? (00:05:40) Simplicity's Programming Model & Rust Inspiration (00:08:04) Demo Applications and Simplicity Playground (00:10:03) Why Not Stick with Bitcoin Script? (00:11:48) Bitcoin Script's Limitations and Quirks (00:19:14) Simplicity's Capabilities: Computation & Covenants (00:22:26) Formal Verification and Multi-Language Implementations (00:25:21) Machine-Checkable Proofs and Contract Safety (00:29:07) Covenants, OP_CAT, and Script Extension Fears (00:33:26) Simplicity as a Future Script Extension Path (00:34:31) Ethereum's Design Mistakes & Simplicity's Approach (00:53:00) Simplicity's Lateness and Ethereum's Rise (01:01:12) Simplicity's Usability and Adoption Challenges (01:04:18) Potential Use Cases for Simplicity: Vaults, Business Logic, Quantum Signatures (01:08:06) Wallets and Simplicity Integration (01:16:30) Simplicity vs. Soft Forks for New Opcodes (01:19:01) Jets: Optimizing Simplicity with Native Code (01:22:44) Collider Script and High-Cost Emulation (01:24:44) Resource Limits and Transaction Size (01:29:34) Non-Scammy, Technologically Interesting Altcoins: Monero, Zcash, Grin, and Sia (01:33:14) Where to Learn More About Simplicity

All TWiT.tv Shows (MP3)
Hands-On Windows 151: Microsoft Edge Pt. 2

All TWiT.tv Shows (MP3)

Play Episode Listen Later Jul 31, 2025 14:46 Transcription Available


Microsoft Edge is the default web browser and PDF reader in Windows 11, and a modern and capable successor to the Internet Explorer browser of yesteryear. It's built on the same Chromium web platform that Google uses for Chrome, and it integrates more deeply with Windows and Microsoft online services–most notably Copilot–than other browsers. But Microsoft Edge is also a vector for some of the worst behaviors in Windows 11. For this reason, it's important to configure Microsoft Edge correctly, whether you expect to use it regularly or not. Host: Paul Thurrott Download or subscribe to Hands-On Windows at https://twit.tv/shows/hands-on-windows Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

Art of Procurement
824: Why Technology Complexity Kills User Adoption W/ Jason Kim

Art of Procurement

Play Episode Listen Later Jul 28, 2025 33:03


"I think we have hit a tipping point where procurement has become a pretty complicated practice. There's so many options and choices and optimizations with concepts that are just so alien to the typical user." - Jason Kim, Senior Director of Product Management, Coupa The procurement technology landscape demands solutions that work for both power users and occasional requesters, yet many organizations struggle with platforms that create friction rather than facilitating smooth workflows. Usability isn't just about the user experience. It's about adoption, compliance, and ultimately the strategic perception of procurement itself. In this episode, Jason Kim, Senior Director of Product Management at Coupa, explains how AI, integration capabilities, and user interface design are reshaping the procurement experience for everyone from seasoned buyers to infrequent requesters. Jason shares practical insights on designing systems that eliminate cognitive overhead, the critical importance of transparency in procurement workflows, and how meeting users where they are (rather than forcing them into rigid interfaces) drives better outcomes for procurement organizations. Jason also discusses: How the procurement technology landscape has evolved from suite-based to point solutions and back again over the past decade Why successful procurement platforms must meet users in their existing workflows rather than forcing context switches The critical difference between designing for power users versus infrequent requesters (and why both matter) Why eliminating cognitive overhead is essential for user adoption and spend management compliance The evolution from centralized to truly decentralized procurement models enabled by intelligent orchestration Links: Jason Kim on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

All TWiT.tv Shows (MP3)
Hands-On Windows 150: Microsoft Edge Pt. 1

All TWiT.tv Shows (MP3)

Play Episode Listen Later Jul 24, 2025 12:46 Transcription Available


Can Microsoft Edge really change your mind about web browsing? After years of skepticism and critique, I've taken a fresh look at Edge, and you might be as surprised as I was to discover the improvements it has undergone. Join Paul, on an unexpected journey as we explore how Edge's new WebUI 2.0 interface and performance enhancements are transforming it into a speedier, more user-friendly option. Microsoft has been working behind the scenes to trim the unnecessary and boost the essential, making Edge not just another browser, but a viable, competitive choice for everyday use. Host: Paul Thurrott Download or subscribe to Hands-On Windows at https://twit.tv/shows/hands-on-windows Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Thirty Five

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 18, 2025 33:53


In this podcast episode, Michelle Frechette interviews Natalie MacLee and Nathan Tyler, co-founders of NSquared. They discuss their journey from developing popular WordPress plugins to launching SaaS products like Aaardvark, an accessibility platform, and Blink Metrics, a data management tool for small businesses. The conversation covers the challenges of fragmented business data, the importance of web accessibility, and the differences between WordPress plugins and SaaS solutions, highlighting N Squared's commitment to innovation and supporting both the WordPress community and broader digital needs.Top Takeaways:From WordPress Roots to SaaS Expansion: Natalie MacLees and Nathan Tyler started with successful WordPress plugins like Simply Schedule Appointments and Draw Attention. Realizing some challenges couldn't be solved within WordPress alone, they expanded into SaaS to build scalable tools that work both inside and outside the WordPress ecosystem.Introducing Aaardvark and Blink Metrics: Their new tools—Aaardvark and Blink Metrics—tackle accessibility and data overwhelm. Aaardvark offers automated and manual accessibility testing, with WordPress integration. Blink Metrics pulls data from multiple sources into a centralized, easy-to-read dashboard for small businesses, simplifying decision-making.Prioritizing Accessibility and Innovation:Accessibility is a major focus. Aaardvark is developing an AI tool to check color contrast in complex designs and supports multilingual websites. They're also launching Aaardvark Circle, a community to help professionals improve accessibility in their work.The Marketing Challenge of SaaS vs. WordPress: Marketing SaaS is harder than WordPress plugins, which get exposure through WordPress.org. SaaS tools require outreach and education to build awareness. Natalie and Nathan are leaning into this challenge to grow beyond the WordPress bubble.Coexistence of Platforms and a Broader Mission: Though they're expanding into SaaS, Natalie and Nathan still actively support their WordPress products. They believe in building tools that work across platforms, aiming to improve accessibility and usability for the entire web—not just WordPress users.Mentioned In The Show:N SquaredDraw AttentionSimply Schedule AppointmentsCalendlyAAArdvarkBlink MetricsSimple Client Dashboard 

Thinking Transportation: Engaging Conversations about Transportation Innovations
Score! We look at Texas roads and bridges in light of ASCE's 2025 Infrastructure Report Card.

Thinking Transportation: Engaging Conversations about Transportation Innovations

Play Episode Listen Later Jul 8, 2025 32:46 Transcription Available


Every four years, the American Society of Civil Engineers (ASCE) issues its Report Card for America's Infrastructure. Expressed in reader-friendly letter grades, the ratings document the current state of the country's major infrastructure assets, while also identifying needed improvements and contextualizing the relative health of these assets over time. Today, we talk to two experts--TTI's Edith Arámbula Mercado and the Texas Department of Transportation's Jamie Farris--about ASCE's 2025 report card and how Texas ranks nationally in terms of the health and reliability of its roads and bridges.  

Autonomous IT
Executive IT – Balancing Security, Usability, and Speed | E05

Autonomous IT

Play Episode Listen Later Jun 17, 2025 17:45


How can IT and the business work better together—without sacrificing speed, security, or sanity? In this episode of Executive IT, host Evan Kiely is joined by Volker Otto, a seasoned IT executive, to explore how teams can bridge the gap between user experience and technical requirements. They dive into the rise of business relationship managers, mapping the end-user journey, balancing risk with usability, and the power of proactive communication. Whether you're in IT, operations, or leadership, this episode offers real-world insights on building stronger, more strategic partnerships across the organization.

The Bootstrapped Founder
394: Taylor Otwell — The (Quite Entrepreneurial) Creator of Laravel

The Bootstrapped Founder

Play Episode Listen Later Jun 11, 2025 41:55 Transcription Available


Taylor Otwell (@taylorotwell) didn't just create the popular open-source framework Laravel. He turned it into a highly profitable business that helps developers build profitable businesses themselves. Few other open-source devs have such a clear understanding of market needs AND developer requirements. Taylor shares his approach to monetizing freely available code, how he intentionally built an ecosystem of free and paid-for tooling, and where the Laravel journey will go.The blog post: https://thebootstrappedfounder.com/taylor-otwell-the-quite-entrepreneurial-creator-of-laravel/ The podcast episode: https://tbf.fm/episodes/394-taylor-otwell-the-quite-entrepreneurial-creator-of-laravelCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Late Confirmation by CoinDesk
The Next Evolution of RWAs: Usability, Utility, and Adoption | Consensus 2025 Highlights

Late Confirmation by CoinDesk

Play Episode Listen Later May 29, 2025 24:23


Raja Chakravorti (Stellar Development Foundation), Brad Harrison (Venus Labs), Oli Harris (Arda) and Mark Greenberg (Kraken) joins CoinDesk Indices' Andy Baehr to discuss the challenges and opportunities of tokenizing traditional assets, from money market funds to sovereign debt and equities.-This content should not be construed or relied upon as investment advice. It is for entertainment and general information purposes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Propel Your Practice
Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [Propel Playback]

Propel Your Practice

Play Episode Listen Later May 15, 2025 23:40 Transcription Available


Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you've got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd more

Global Medical Device Podcast powered by Greenlight Guru
#406: Over the Counter (OTC) vs. Prescription (RX) Medical Devices, Pt. 2

Global Medical Device Podcast powered by Greenlight Guru

Play Episode Listen Later May 12, 2025 51:51 Transcription Available


In part 2 of a critical two-part series, Etienne Nichols and regulatory affairs expert Mike Drues explore the nuanced pathway of switching a medical device from prescription (Rx) to over-the-counter (OTC). This episode dives deep into what triggers a new submission, how usability testing and human factors play an expanded role for lay users, and the regulatory logic that guides these transitions. The conversation highlights the importance of aligning regulatory strategy with business goals, and offers practical insights on leveraging real-world evidence, understanding the limits of FDA databases, and optimizing pre-submission meetings.Key Timestamps02:10 – Starting from a cleared 510(k): Do you need a new submission for OTC?06:45 – Implications of removing the healthcare provider from the equation12:00 – Risk management: Expanding risk profiles when lay users are involved18:15 – When a 510(k) becomes a De Novo or PMA22:50 – Usability testing and the risk of user error in OTC devices31:20 – Clinical investigations and good clinical practices (GCPs)36:00 – Real-world evidence vs. real-world data—what's usable?41:30 – Using Pre-Subs effectively and what “quality data” really means47:10 – Labeling, cleaning, and UDI for OTC products53:40 – OTC software and digital health—when is it a regulated device?01:00:00 – Summary: Aligning regulatory logic with common sense and business strategyQuotes“With an OTC device, we are taking the healthcare professional totally, completely, and utterly out of the loop.”– Mike DruesThis quote encapsulates the core regulatory challenge in moving a device to OTC: every element, from labeling to usability, must assume zero clinical supervision.“If the clinical trial won't tell you anything you don't already know from good real-world evidence, why spend the time and money?”– Mike DruesA powerful argument for using well-documented real-world evidence over unnecessary trials—provided the data truly meets evidentiary standards.Top TakeawaysLabel Expansion ≠ Shortcut: Moving from prescription to OTC usually requires a new submission—especially when removing the healthcare provider introduces new risks.Usability Testing Is Critical: OTC usability studies must go beyond IFU comprehension to include risk of misuse, poor device selection, and user decision-making.Real-World Evidence Can Help—If It's Clean: Real-world data isn't always usable. FDA will expect reproducibility, traceability, and strong justifications.Labeling & Design Must Assume No Clinical Oversight: Cleaning procedures, warnings, and directions must all be validated for home use and layperson comprehension.Use Pre-Subs Wisely: Especially for label expansions or gray-area digital health tools, pre-subs provide critical alignment with FDA and prevent costly errors.References & ResourcesEtienne Nichols on LinkedInFDA Guidance on Real-World Evidence for Regulatory Decision-MakingGreenlight Guru Webinar: What is and Isn't a Regulated Medical Device (feat. Mike Drues)FDA Guidance: Clinical Decision Support SoftwareMedTech 101: OTC vs Prescription DevicesAnalogy: Think of prescription vs. OTC devices like driving a manual vs. automatic car. Prescription devices assume a trained “driver” (the healthcare provider), while OTC devices must be intuitive and safe enough for anyone to “drive”...

AppleVis Podcast
Getting Started with Numbers on Mac: Lesson 1 – Accessible Table Layout & Editing

AppleVis Podcast

Play Episode Listen Later May 5, 2025


ITSPmagazine | Technology. Cybersecurity. Society
Mindset Matters: Rethinking How We Teach and Design Cybersecurity | An RSAC Conference 2025 Conversation with Jason R.C. Nurse | On Location Coverage with Sean Martin and Marco Ciappelli

ITSPmagazine | Technology. Cybersecurity. Society

Play Episode Listen Later May 1, 2025 20:55


Dr. Jason R.C. Nurse, Associate Professor in Cybersecurity at the University of Kent and Director of Science and Research at CybSafe, joins ITSPmagazine at RSAC 2025 to discuss how people's attitudes shape their cybersecurity behaviors—at home, at work, and everywhere in between.Drawing from a global survey of over 7,000 individuals, Dr. Nurse presents data that reveals a fundamental challenge: while many individuals recognize the importance of cybersecurity, a significant number also find it intimidating and frustrating. Nearly 43% of participants shared that they feel overwhelmed by security measures, highlighting a persistent disconnect between the intent of security protocols and the lived experience of users.This disconnect manifests in inconsistent behaviors. At home, people may take extra precautions to protect their personal lives and families. At work, however, there's a tendency to outsource responsibility to the employer. This duality—heightened vigilance in personal spaces and relaxed caution in professional environments—creates vulnerabilities in a world where attackers don't care where the device or user happens to be.The conversation emphasizes the need to rethink how we approach cybersecurity education, awareness, and design. Dr. Nurse advocates for a “usable security” model—systems that protect users without demanding overly technical knowledge or creating friction. He uses the example of biometrics and seamless phone authentication to show how good design can improve both security and user satisfaction.To illustrate the connection between knowledge, attitude, and behavior, Dr. Nurse brings humor into the mix with a memorable analogy involving Kit Kats. Just as knowing something is delicious can shape our cravings and actions, understanding security in relatable terms can lead to more proactive behaviors.The episode wraps with a candid reflection on trust and novelty in the face of emerging AI systems—like self-driving cars. Dr. Nurse questions whether people truly trust new technologies or if they're simply seduced by convenience and innovation.This is a conversation about what it really takes to build a security-conscious society—one that understands people as much as it understands threats.Listen to the full episode to hear how mindset, usability, and cultural attitudes are reshaping the human side of cybersecurity.___________Guest: Dr. Jason R.C. Nurse, Associate Professor in Cybersecurity at the University of Kent | https://www.linkedin.com/in/jasonrcnurse/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974Akamai: https://itspm.ag/akamailbwcBlackCloak: https://itspm.ag/itspbcwebSandboxAQ: https://itspm.ag/sandboxaq-j2enArcher: https://itspm.ag/rsaarchwebDropzone AI: https://itspm.ag/dropzoneai-641ISACA: https://itspm.ag/isaca-96808ObjectFirst: https://itspm.ag/object-first-2gjlEdera: https://itspm.ag/edera-434868___________Resources Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Beyond UX Design
THROWBACK: Thinking Beyond the Product: Service Design in the Age of Product First with Thomas Wilson

Beyond UX Design

Play Episode Listen Later Apr 24, 2025 75:28


In this episode, I chat with Thomas Wilson, a veteran service designer, who challenges the conventional product-first approach in software and highlights the importance of broad, strategic thinking in design.Is the software industry focusing too much on products?Thomas Wilson thinks we're ignoring the value our core services bring.In this episode, I chat with Thomas Wilson, a seasoned design veteran with a deep understanding of human-centered UX. Thomas has some concerns with the way software is being designed and built right now, but it's not all bad. There are some things we can do to ensure we build the right thing.It all starts with the concept of the “Iceberg of Ignorance,” revealing how only a fraction of organizational problems are known to top executives. This is a problem when the people at the top start making decisions without much insight into the actual problems. This ultimately leads to misguided product-level decisions.Thomas emphasizes the pitfalls of a product-first approach, by highlighting its limitations in addressing user needs and the broader scope of services. He critiques the trend of minimizing the role of design leaders in favor of product-driven strategies.His fix? Embracing the essential role of service design in creating comprehensive services and experiences. He argues for the integration of CX and Service Design into broader business strategies. This requires a shift from simple usability to a holistic service design approach. This is where true innovation and user satisfaction lie.Our discussion also explored the potential of designers in product management roles, where their human-centered expertise will greatly influence product development. Thomas addresses the challenges faced by UX professionals in current industry practices. He advocates for a more empowered and strategic role for service designers.These insights provide a fresh perspective on the role of design in shaping not just products, but entire service ecosystems. Thomas's vision for a design-led approach to business strategy resonates with anyone passionate about creating meaningful user experiences.Topics:• 07:26 – Iceberg of Ignorance• 08:35 – We aren't sharing from the bottom• 10:53 – What's wrong with Product First?• 17:03 – What's wrong with calling everything a product?• 19:01 – Usability is surface design• 22:21 – Focusing on product stops working when services span products• 26:17 – The service exists whether you design it or not• 28:48 – Service Designers zoom out and zoom in as needed• 30:03 – Designers would make great product managers• 31:25 – What's wrong with players/coaches?• 39:24 – Things are broken, but how can we fix it?• 49:03 – CX vs UX• 58:56 – Understanding power and influence and stakeholder management