Podcasts about Usability

„I miss my pre-internet brain.“ Dieser Satz stammt von der US-Autorin Virginia Heffernan und trifft mitten ins Herz unserer digitalisierten Existenz. In dieser Episode des Mensch-Technik-Podcasts gehe ich der Frage nach, warum uns moderne Technologien mental überfordern – und was das mit unserer evolutionären Geschichte zu tun hat. Was passiert, wenn ein steinzeitliches Gehirn auf Hochfrequenz-Interfaces trifft? Wenn aus Werkzeugen Umwelten werden? Und welche Rolle können Fahrzeuge dabei spielen? Inhalt der Episode: - Warum unser Gehirn kein Multitasking-Organ ist – und was das für digitale Interfaces bedeutet - Fünf Gründe, warum wir uns nach dem „Pre-Internet Brain“ sehnen - Wie heutige HMIs und Fahrzeug-Innenräume unsere mentale Kapazität überfordern - Welche Chancen entstehen, wenn wir Autos wieder zu Orten der Klarheit, Ruhe und Sinnlichkeit machen

Creative Testing Masterclass: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du das Creative Testing für deine Meta Ads richtig angehst. Ich gehe mit dir Schritt für Schritt durch, wie du dabei am besten vorgehst, kläre die häufigsten Fragen und räume typische Unklarheiten aus dem Weg. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, ob und ab wann sich Tracking Tools für deinen Onlineshop wirklich lohnen. Wir schauen uns an, welche Arten von Tracking-Tools es gibt, was sie dir im Performance Marketing bringen können – und worauf du bei der Auswahl achten solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Taylor Otwell (@taylorotwell) didn't just create the popular open-source framework Laravel. He turned it into a highly profitable business that helps developers build profitable businesses themselves. Few other open-source devs have such a clear understanding of market needs AND developer requirements. Taylor shares his approach to monetizing freely available code, how he intentionally built an ecosystem of free and paid-for tooling, and where the Laravel journey will go.The blog post: https://thebootstrappedfounder.com/taylor-otwell-the-quite-entrepreneurial-creator-of-laravel/ The podcast episode: https://tbf.fm/episodes/394-taylor-otwell-the-quite-entrepreneurial-creator-of-laravelCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum Meta Ads Freelancer deinem E-Commerce Business oft mehr schaden als helfen – und was du stattdessen brauchst, um wirklich zu skalieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

What do we want? Crypto wallet recommendations, based on the features EVERY investor is looking for. When do we want them? NOW! The Crypto Merchant can confidently suggest the Trezor Safe 5 - it's time you learned why.https://www.thecryptomerchant.com/collections/trezor The Crypto Merchant City: Daytona Beach Address: 609 South Ridgewood Avenue Website: https://www.thecryptomerchant.com/

In dieser Folge des Onlineshop Geflüster Podcasts rede ich darüber, ob Wachstum in einem scheinbar übersättigten Markt überhaupt noch möglich ist – und wie du es schaffst, dich klar vom Wettbewerb abzuheben. Wir reden darüber, was erfolgreiche Marken in dieser Situation anders machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Episode des Mensch-Technik Podcasts greife ich einen meiner erfolgreichsten LinkedIn-Posts auf, einen Beitrag zum Thema Shared Mobility, der fast zehnmal so viele Views und Kommentare generierte wie meine üblichen Posts. Der Post stellte eine klare These auf: Die Zukunft der Städte hat keinen Platz für Privat-Pkw. Doch was steckt wirklich dahinter? Im Podcast nehme ich mir die Zeit, das Thema differenzierter zu beleuchten: - Die aktuelle Situation: Warum Autos so viel Platz, Ressourcen und mentale Aufmerksamkeit binden – und was das für unsere Städte bedeutet. - Die Varianten des Car Sharing: Von Free-Floating-Flotten über P2P-Modelle bis hin zu Ride Pooling – ein Überblick über die bestehenden Angebote. - Die Geschichte: Wie sich Car Sharing in Deutschland von ökologischen Nischenprojekten in den 1980ern zu einem ernstzunehmenden Marktsegment entwickelt hat. - Die User Experience: Warum viele Car-Sharing-Services trotz technischer Raffinesse beim Nutzererlebnis scheitern – und was sich dringend ändern müsste. - Die wirtschaftliche Lage: Warum sich Anbieter wie Share Now zurückziehen, warum die Übernahme durch Lyft ein symbolträchtiger Moment ist, und wieso Car Sharing weltweit oft finanziell wackelig bleibt. - Die Perspektiven: Zwischen der „heiligen Kuh“ Privatbesitz und der autofreien Stadt – welche Zukunft hat geteilte Mobilität wirklich? Am Ende bleibt klar: Es gibt keine einfachen Antworten. Aber genau darum lohnt es sich, genauer hinzuschauen. Hör rein, wenn du wissen willst, warum Shared Mobility so polarisiert, was wir aus der aktuellen Lage lernen können und wie wir Mobilität in unseren Städten smarter gestalten können.

In dieser Folge des Onlineshop Geflüster Podcasts erfährst du, warum du dich bei der Steuerung deiner Meta Ads nicht blind auf den ROAS der Werbeplattform verlassen solltest. Wir sprechen über bessere Entscheidungsgrundlagen wie tatsächliche Profitabilität, Attribution und welche Metriken dir wirklich helfen, deine Ads sinnvoll zu optimieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Ben Bachmann ist CISO bei Bilfinger und bekannt dafür, Dinge beim Namen zu nennen. In dieser Folge spricht er mit Host Dr. Christian Reinhardt darüber, warum Security-Kommunikation mehr wie Marketing gedacht werden muss, was ein gutes Awareness-Programm wirklich ausmacht und wie man es schafft, dass Sicherheitsverhalten zur Selbstverständlichkeit wird. Es geht um Kulturwandel statt Verbote, Glückskekse als Security-Tool, den Spagat zwischen Usability und Sicherheit und um die Frage, wie man Awareness in einem Konzern mit über 30.000 Mitarbeitenden nachhaltig verankert. Du möchtest mehr über SoSafe erfahren? Dann schau hier vorbei: https://linktr.ee/humanfirewallpodcast Du hast Ideen, Anregungen, Fragen oder möchtest selbst zu Gast im Human Firewall Podcast sein? Dann schreib uns unter podcast@sosafe.de

Website: https://www.mollie.com/de/ Chris LinkedIn: https://www.linkedin.com/in/christopher-henke-mollie/ E-Commerce Report: https://www.mollie.com/de/papers/european-ecommerce-report In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Chris von mollie über vielfältige Zahlungsarten, darüber, welche du in deinem Shop anbieten solltest – und wie du herausfindest, welche Payment-Optionen wirklich zu DEINEM Onlineshop passen. Wir reden außerdem über Checkout-Optimierung, Vertrauen im Kaufprozess und wie du das Kundenerlebnis beim Bezahlen auf das nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Raja Chakravorti (Stellar Development Foundation), Brad Harrison (Venus Labs), Oli Harris (Arda) and Mark Greenberg (Kraken) joins CoinDesk Indices' Andy Baehr to discuss the challenges and opportunities of tokenizing traditional assets, from money market funds to sovereign debt and equities.-This content should not be construed or relied upon as investment advice. It is for entertainment and general information purposes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zur Stellenanzeige: https://join.com/companies/broes-media Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir die 3 Schritte, die du gehen musst, um deine Ads profitabel zu skalieren. Du erfährst, welche Komponenten und Performance-Kennzahlen wirklich sitzen müssen, damit du deinen Adspend gezielt und profitabel hochfahren kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Zur Stellenanzeige: https://join.com/companies/broes-media Zum Videotraining: https://www.berend-heins.de/videotraining-anmeldung In dieser Folge des Onlineshop Geflüster Podcasts klären wir, wie normal Umsatzschwankungen sind – und wie du sinnvoll damit umgehst. Du bekommst ein besseres Gefühl für typische Verläufe bei Onlineshops und erfährst, wie du trotz Schwankungen profitabel und strategisch weiter skalieren kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser sehr persönlichen Folge verlasse ich ausnahmsweise die gewohnten Pfade von Technik, Trends und Schnittstellen – und erzähle meine eigene Geschichte. Denn: beyond HMI///// feiert Jubiläum! Zehn Jahre Selbstständigkeit. Zehn Jahre Freiheit, Verantwortung, Krisen, Chancen. Und die ganz eigene Art, Mensch und Technik zusammenzubringen. Ich spreche über: - Warum ich damals meinen sicheren Industriejob gekündigt habe - Was in den ersten Tagen meiner Selbstständigkeit wirklich passiert ist - Wie ich mein Business lean, frei und ortsunabhängig aufgebaut habe - Welche fünf Erkenntnisse ich heute jedem mitgeben würde, der überlegt, den Sprung zu wagen Eine Folge über Aufbrüche, Selbstführung, Zweifel und die Kraft, sich selbst treu zu bleiben.

Zur Stellenanzeige: https://join.com/companies/broes-media In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wie du mit der aktuellen schwierigen Marktlage umgehen und trotzdem profitable Umsätze mit deinem Onlineshop erzielen kannst. Ich teile meine Perspektive, was jetzt wirklich zählt und worauf du deinen Fokus legen solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Anmeldung zum Live-Workshop: https://www.berend-heins.de/meta-ads-workshop Heute gibt's eine kurze Sonderfolge für dich. Wenn du im E-Commerce aktiv bist und deine Meta Ads aktuell nicht so skalieren, wie du es dir wünschst, solltest du dir unser Live-Webinar heute Abend um 17 Uhr nicht entgehen lassen. Ich zeige dir die 8 häufigsten Fehler, die dich aktuell noch am Wachstum hindern – und wie du sie vermeidest. Melde dich jetzt schnell an, wenn du noch nicht dabei bist. Ich freu mich auf dich! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Anmeldung zum Live-Workshop: https://www.berend-heins.de/meta-ads-workshop In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du deine Ads wieder unter Kontrolle bekommst – wenn sie sich anfühlen wie ein wild gewordenes Pferd. Wir sprechen über Creative Testing und wie du deine Werbeanzeigen gezielt steuerst, um deinen Onlineshop planbar zu skalieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you've got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd more

Anlässlich des Global Accessibility Awareness Day sprechen wir mit Ediz Kiratli, UX-Experte und Leiter des Arbeitskreises Barrierefreiheit bei der German UPA, über die Auswirkungen des Barrierefreiheitsstärkungsgesetzes (BFSG), das ab dem 28. Juni 2025 in Kraft tritt. Im Zentrum steht, welche Verantwortung UX-Professionals bei der Umsetzung digitaler Barrierefreiheit tragen – konzeptionell, strategisch und operativ. Es geht um häufige Missverständnisse, rechtliche Anforderungen, branchenspezifische Implikationen und konkrete Handlungsempfehlungen für UX-Teams. Ergänzt wird das Gespräch durch einen Ausblick auf KI-gestützte Unterstützung, Tipps für inklusive Usability-Tests sowie persönliche Erfahrungen aus der Praxis. Ein unverzichtbarer Deep Dive für alle, die Barrierefreiheit nicht nur als Pflicht, sondern als UX-Kernkompetenz verstehen.   |   ZEITSTEMPEL [00:00] Einführung & Vorstellung von Ediz Kiratli   |   [01:45] Bedeutung des Global Accessibility Awareness Day   |   [03:00] Entwicklung digitaler Barrierefreiheit   |   [04:30] Häufige Missverständnisse und Irrtümer   |   [06:00] Was regelt das Barrierefreiheitsstärkungsgesetz (BFSG)?   |   [08:30] Branchen & Produkte, die besonders betroffen sind   |   [12:00] Die Rolle von UX bei der Umsetzung des BFSG   |   [14:45] Interface-Gestaltung: Herausforderungen & Perspektiven   |   [16:30] Von Anfang an mitdenken: Accessibility im Projektprozess   |   [19:30] Tools & Methoden zur Prüfung auf Barrierefreiheit   |   [21:00] Inklusive Usability-Tests mit Menschen mit Behinderungen   |   [23:00] Einfluss von Designsystemen und Komponentenbibliotheken   |   [25:00] Wie Developer & Teams motiviert werden können   |   [27:45] Kritische Reflexion zu Übergangsfristen   |   [30:30] Wirtschaftliche Hürden & Lösungsstrategien   |   [34:00] Argumentationshilfe für Entscheider   |   [37:00] Gesetz als Mindeststandard – was jetzt zählt   |   [40:30] Wünsche für die UX-Community   |   [41:30] KI & Automatisierung als Unterstützer   |   [44:00] Erste Schritte für Accessibility-Einsteiger   |   [45:45] Strukturelle Veränderungen in Organisationen   |   [48:00] Mitwirken im AK Barrierefreiheit   |     |   INFORMATIONEN ZUM GAST Ediz Kiratli ist seit über 15 Jahren in der UX-Branche tätig und aktuell als Referent für Usability bei der VBG aktiv. Zudem leitet er seit zwei Jahren den Arbeitskreis Barrierefreiheit der German UPA. Er steht für praxisnahe Aufklärung, strategische UX-Integration und die Weiterentwicklung barrierefreier Standards. LinkedIn: https://www.linkedin.com/in/ediz-kiratli-42000b5/ German UPA Arbeitskreis Barrierefreiheit: https://germanupa.de/arbeitskreise/arbeitskreis-barrierefreiheit   |   LINKS UND RESSOURCEN Gesetzestext BFSG: bmas.de/DE/Service/Gesetze/barrierefreiheitsstaerkungsgesetz.html   |   Color Contrast Analyzer: https://developer.paciellogroup.com/color-contrast-checker/  |   WCAG 2.1 Standards: w3.org/WAI/WCAG21/quickref/   |   BITV-Test: bitv-test.de   |   Frontally-Artikel zum GAAD: germanupa.de/magazin/frontally   |     |   DANKE FÜR DEIN FEEDBACK UND SUPPORT Wenn dir diese Episode gefallen hat, freuen wir uns über dein Feedback! Abonniere unseren Podcast, teile die Folge mit deinem Team und hinterlasse uns gerne eine Bewertung auf deiner Plattform. Du willst selbst aktiv werden? Dann werde Teil des Arbeitskreises Barrierefreiheit – wir freuen uns über neue Perspektiven und engagierte Mitstreiterinnen und Mitstreiter. www.germanupa.de   |

Anmeldung zum Live-Workshop: https://www.berend-heins.de/meta-ads-workshop In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du es schaffst, jede Woche frische Creatives zu testen – ohne ins Chaos zu rutschen. Wir sprechen über die Basics des Creative Testings, effiziente Workflows in der Creative Produktion und wie du mit klaren Prozessen und Strukturen regelmäßig überzeugende Ads für deinen Onlineshop entwickelst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Gute Software erkennt man nicht daran, wie durchdacht sie entwickelt wurde – sondern daran, wie mühelos sie genutzt werden kann. Es gibt einen fundamentalen Unterschied zwischen dem Planen und dem Benutzen von Software. Wir beziehen uns auf Daniel Kahnemans Konzept von System 1 und System 2 und erklären, warum gerade im Design digitaler Produkte der Perspektivwechsel entscheidend ist: Wer Software entwirft, denkt bewusst, langsam und analytisch – wer sie nutzt, braucht schnelle, intuitive Lösungen.Warum Komplexität in der Realität kein Freifahrtschein für komplizierte Interfaces ist, und wie gutes UX-Design dabei hilft, auch anspruchsvolle Prozesse einfach bedienbar zu machen. Denn echte Nutzerfreundlichkeit entsteht nicht durch zusätzliche Funktionen, sondern durch ein tiefes Verständnis für menschliches Verhalten.

In beiden Modi nur das Beste wünschen…Chris & Alex
von https://wahnsinn.design

Links zur Folge:Schnelles Denken, langsames Denken nach Daniel Kahnemann: https://de.wikipedia.org/wiki/Schnelles_Denken,_langsames_Denken Das ist Besser mit Design, ein Wahnsinn Design PodcastVielen Dank fürs Zuhören

In part 2 of a critical two-part series, Etienne Nichols and regulatory affairs expert Mike Drues explore the nuanced pathway of switching a medical device from prescription (Rx) to over-the-counter (OTC). This episode dives deep into what triggers a new submission, how usability testing and human factors play an expanded role for lay users, and the regulatory logic that guides these transitions. The conversation highlights the importance of aligning regulatory strategy with business goals, and offers practical insights on leveraging real-world evidence, understanding the limits of FDA databases, and optimizing pre-submission meetings.Key Timestamps02:10 – Starting from a cleared 510(k): Do you need a new submission for OTC?06:45 – Implications of removing the healthcare provider from the equation12:00 – Risk management: Expanding risk profiles when lay users are involved18:15 – When a 510(k) becomes a De Novo or PMA22:50 – Usability testing and the risk of user error in OTC devices31:20 – Clinical investigations and good clinical practices (GCPs)36:00 – Real-world evidence vs. real-world data—what's usable?41:30 – Using Pre-Subs effectively and what “quality data” really means47:10 – Labeling, cleaning, and UDI for OTC products53:40 – OTC software and digital health—when is it a regulated device?01:00:00 – Summary: Aligning regulatory logic with common sense and business strategyQuotes“With an OTC device, we are taking the healthcare professional totally, completely, and utterly out of the loop.”– Mike DruesThis quote encapsulates the core regulatory challenge in moving a device to OTC: every element, from labeling to usability, must assume zero clinical supervision.“If the clinical trial won't tell you anything you don't already know from good real-world evidence, why spend the time and money?”– Mike DruesA powerful argument for using well-documented real-world evidence over unnecessary trials—provided the data truly meets evidentiary standards.Top TakeawaysLabel Expansion ≠ Shortcut: Moving from prescription to OTC usually requires a new submission—especially when removing the healthcare provider introduces new risks.Usability Testing Is Critical: OTC usability studies must go beyond IFU comprehension to include risk of misuse, poor device selection, and user decision-making.Real-World Evidence Can Help—If It's Clean: Real-world data isn't always usable. FDA will expect reproducibility, traceability, and strong justifications.Labeling & Design Must Assume No Clinical Oversight: Cleaning procedures, warnings, and directions must all be validated for home use and layperson comprehension.Use Pre-Subs Wisely: Especially for label expansions or gray-area digital health tools, pre-subs provide critical alignment with FDA and prevent costly errors.References & ResourcesEtienne Nichols on LinkedInFDA Guidance on Real-World Evidence for Regulatory Decision-MakingGreenlight Guru Webinar: What is and Isn't a Regulated Medical Device (feat. Mike Drues)FDA Guidance: Clinical Decision Support SoftwareMedTech 101: OTC vs Prescription DevicesAnalogy: Think of prescription vs. OTC devices like driving a manual vs. automatic car. Prescription devices assume a trained “driver” (the healthcare provider), while OTC devices must be intuitive and safe enough for anyone to “drive”...

Anmeldung zum Live-Workshop: https://www.berend-heins.de/meta-ads-workshop In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, was du tun kannst, wenn du das Gefühl hast, keine Zeit für die Schaltung und Optimierung deiner Ads zu finden. Ich zeige dir, wie du trotz knapper Zeit das Wichtigste bei deinen Ads im Griff behältst und keine Potenziale verschenkst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Ein LinkedIn-Post, der eingeschlagen ist wie ein Blitz – über 200.000 Impressionen, hunderte Kommentare und eine hitzige Diskussion: Warum scheitert der Angriff chinesischer Autohersteller auf den deutschen Markt trotz Milliardeninvestitionen, guter Technik und aggressiver Preispolitik? In dieser Episode analysiere ich: - Was wir aus dem Markteintritt japanischer und koreanischer OEMs lernen können - Warum BYD, Nio & Co. zwar technologisch führend sind, aber emotional nicht landen - Welche Zukunftsszenarien für chinesische Fahrzeuge in Europa denkbar sind Zwischen China-Speed und europäischer Skepsis liegt ein tiefer Graben – kulturell, markenstrategisch und emotional. Wer in Deutschland verkaufen will, braucht mehr als nur ein gutes Produkt. Ein Reality-Check über Markenidentität, Nutzerakzeptanz und die Macht der Emotionen im Automarkt.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um Schwankungen in deinen Werbeanzeigen und wie du richtig darauf reagierst. Ich erkläre dir, warum impulsives Ausschalten deiner Ads oft mehr schadet als nützt und worauf du stattdessen achten solltest, um die Performance deines Onlineshops und deiner Ads langfristig zu verbessern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode, Gaurav begins his journey into mastering spreadsheets with Apple's free app,Numberson Mac.

hello.email: https://hello-email.com/de/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Florian über die Zukunft und die größten Trends im E-Mail-Marketing 2025. Wenn du E-Mail-Marketing bisher noch nicht als festen Bestandteil deines Marketing-Mix nutzt, solltest du definitiv reinhören. Wir sprechen über Themen wie ROAS, Öffnungsraten, Umsatzsteigerung und Profitabilität – und warum dieser Kanal für viele Onlineshops extrem wichtig bleibt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Dr. Jason R.C. Nurse, Associate Professor in Cybersecurity at the University of Kent and Director of Science and Research at CybSafe, joins ITSPmagazine at RSAC 2025 to discuss how people's attitudes shape their cybersecurity behaviors—at home, at work, and everywhere in between.Drawing from a global survey of over 7,000 individuals, Dr. Nurse presents data that reveals a fundamental challenge: while many individuals recognize the importance of cybersecurity, a significant number also find it intimidating and frustrating. Nearly 43% of participants shared that they feel overwhelmed by security measures, highlighting a persistent disconnect between the intent of security protocols and the lived experience of users.This disconnect manifests in inconsistent behaviors. At home, people may take extra precautions to protect their personal lives and families. At work, however, there's a tendency to outsource responsibility to the employer. This duality—heightened vigilance in personal spaces and relaxed caution in professional environments—creates vulnerabilities in a world where attackers don't care where the device or user happens to be.The conversation emphasizes the need to rethink how we approach cybersecurity education, awareness, and design. Dr. Nurse advocates for a “usable security” model—systems that protect users without demanding overly technical knowledge or creating friction. He uses the example of biometrics and seamless phone authentication to show how good design can improve both security and user satisfaction.To illustrate the connection between knowledge, attitude, and behavior, Dr. Nurse brings humor into the mix with a memorable analogy involving Kit Kats. Just as knowing something is delicious can shape our cravings and actions, understanding security in relatable terms can lead to more proactive behaviors.The episode wraps with a candid reflection on trust and novelty in the face of emerging AI systems—like self-driving cars. Dr. Nurse questions whether people truly trust new technologies or if they're simply seduced by convenience and innovation.This is a conversation about what it really takes to build a security-conscious society—one that understands people as much as it understands threats.Listen to the full episode to hear how mindset, usability, and cultural attitudes are reshaping the human side of cybersecurity.___________Guest: Dr. Jason R.C. Nurse, Associate Professor in Cybersecurity at the University of Kent | https://www.linkedin.com/in/jasonrcnurse/Hosts:Sean Martin, Co-Founder at ITSPmagazine | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder at ITSPmagazine | Website: https://www.marcociappelli.com___________Episode SponsorsThreatLocker: https://itspm.ag/threatlocker-r974Akamai: https://itspm.ag/akamailbwcBlackCloak: https://itspm.ag/itspbcwebSandboxAQ: https://itspm.ag/sandboxaq-j2enArcher: https://itspm.ag/rsaarchwebDropzone AI: https://itspm.ag/dropzoneai-641ISACA: https://itspm.ag/isaca-96808ObjectFirst: https://itspm.ag/object-first-2gjlEdera: https://itspm.ag/edera-434868___________Resources Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

In this episode, I chat with Thomas Wilson, a veteran service designer, who challenges the conventional product-first approach in software and highlights the importance of broad, strategic thinking in design.Is the software industry focusing too much on products?Thomas Wilson thinks we're ignoring the value our core services bring.In this episode, I chat with Thomas Wilson, a seasoned design veteran with a deep understanding of human-centered UX. Thomas has some concerns with the way software is being designed and built right now, but it's not all bad. There are some things we can do to ensure we build the right thing.It all starts with the concept of the “Iceberg of Ignorance,” revealing how only a fraction of organizational problems are known to top executives. This is a problem when the people at the top start making decisions without much insight into the actual problems. This ultimately leads to misguided product-level decisions.Thomas emphasizes the pitfalls of a product-first approach, by highlighting its limitations in addressing user needs and the broader scope of services. He critiques the trend of minimizing the role of design leaders in favor of product-driven strategies.His fix? Embracing the essential role of service design in creating comprehensive services and experiences. He argues for the integration of CX and Service Design into broader business strategies. This requires a shift from simple usability to a holistic service design approach. This is where true innovation and user satisfaction lie.Our discussion also explored the potential of designers in product management roles, where their human-centered expertise will greatly influence product development. Thomas addresses the challenges faced by UX professionals in current industry practices. He advocates for a more empowered and strategic role for service designers.These insights provide a fresh perspective on the role of design in shaping not just products, but entire service ecosystems. Thomas's vision for a design-led approach to business strategy resonates with anyone passionate about creating meaningful user experiences.Topics:• 07:26 – Iceberg of Ignorance• 08:35 – We aren't sharing from the bottom• 10:53 – What's wrong with Product First?• 17:03 – What's wrong with calling everything a product?• 19:01 – Usability is surface design• 22:21 – Focusing on product stops working when services span products• 26:17 – The service exists whether you design it or not• 28:48 – Service Designers zoom out and zoom in as needed• 30:03 – Designers would make great product managers• 31:25 – What's wrong with players/coaches?• 39:24 – Things are broken, but how can we fix it?• 49:03 – CX vs UX• 58:56 – Understanding power and influence and stakeholder management

HoldCo Bros are back! In this episode, Nik shares what he learned from 30+ conversations with entrepreneurs using AI in their businesses—what tools they're using, what's actually working, and some surprising patterns that came up. We also talk about how he built a full workflow using Google CoLab and OpenAI to analyze all the data.I also share my experiment with a real-world billboard ad for the podcast, how I'm testing taglines with Facebook ads, and different ways I'm tracking the results. We even get into some fun ideas around using AI for things like relationship advice and business mediation.Learn more about Nik here: http://linktr.ee/cofoundersnikCheck out Limitless pendant hereShare your ideas with us:Nik@cofounders.comChris@cofounders.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Highlights00:33 ChatGPT's Bias and Trustworthiness vs. Google02:58 Seeking Unbiased Feedback from AI (and its Challenges)07:38 AI for Business Mediation and Conflict Resolution10:04 Most Popular LLMs and Their Use Cases (ChatGPT, Claude, Perplexity)12:33 Claude's Advanced Project Structure & Writing Strengths15:02 Cursor vs. Replit: Coding Tools and Usability vs. Functionality17:26 AI Tools Summary: Use Cases and Strengths by Model19:52 Cleaning and Analyzing Podcast Transcripts Using AI & Google Colab22:20 Automating Insights: Creating Lead Magnets and Quizzes with AI24:40 The Importance of Data for Personal AI Assistants27:07 Billboard A/B Testing Strategy for Podcast Growth29:27 The Power of “Best” in Marketing and Ratings Psychology31:54 Measuring Billboard Effectiveness via Download Geography34:19 Saturating Small Cities with Ads: A Contagion-Style Growth Idea

Listen now on Apple, Spotify, and YouTube.Javier is a User Experience Research Director with more than 20 years of experience in the field. He is passionate about building effective research organizations that scale and deliver critical user insights that help teams develop successful products that delight users. He has a proven track record of career development and coaching.In our conversation, we discuss:* The difference between strategic and tactical insights, not methods and why that distinction matters.* How to navigate the perceived “versus” between strategic and tactical research and instead embrace a more fluid, problem-driven approach.* Ways to embed strategic insights into product planning through tools like “strategic primers.”* How to deliver value in both tactical and strategic spaces—and earn your seat at the table in high-level planning.* How researchers can broaden their method toolkit to avoid defaulting to the same approaches and unlock new kinds of insights.Some takeaways:* Strategic and tactical are outcomes, not methods. Javier emphasizes that insights, not research methods, determine whether something is strategic or tactical. Usability tests can uncover strategic direction, and field studies can surface tactical improvements. Researchers need to move away from labeling methods and focus on the value the insights provide to the business.* You can't influence strategy if you're not in the room. Delivering a compelling presentation isn't enough. To make strategic insights actionable, researchers need to be present during planning and roadmap discussions. If you're not sure when strategic planning happens, that's a red flag and an invitation to start earning your seat by solving the right problems.* “Strategic primers” help researchers shape roadmaps. One of Javier's teams developed strategic primers: succinct, insight-packed documents delivered ahead of planning cycles. These primers synthesize research and industry knowledge into clear recommendations, helping PMs and leaders use research to guide direction-setting conversations.* There's no seniority in choosing tactics over strategy. Some researchers fall into the trap of avoiding tactical work as they become more senior. But successful researchers move between both as needed, supporting teams through every phase of development. Avoiding tactical work can disconnect you from the product and from impact.* Stop chasing “strategic work, and, instead, solve the right problems. Rather than seeking out work that feels more senior or impressive, Javier encourages researchers to focus on the problems that matter most to the business. When you deliver insights that move the team forward, strategic or tactical, you build trust, influence, and long-term value.Where to find Javier:* Website* LinkedInInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit userresearchacademy.substack.com/subscribe

This week, Carl sits down with AJ Davis, the founder of Experiment Zone and an expert in Conversion Rate Optimization (CRO). AJ has worked with a number of  Fortune 500 companies to optimize their conversion strategies and improve sales. In this episode, she shares fascinating insights from her career and personal life, including her unique annual birthday tradition of trying something new, such as wilderness survival classes and hot air balloon safaris. They delve into her professional journey, The Experiment Zone Podcast, and her passion for pickleball, which has fostered community connections and entrepreneurial opportunities for her in Austin, Texas. AJ also announces her participation in the upcoming book, Usability for the World: Building Better Cities and Communities, which discusses usability and designing better cities and communities, co-edited with her graduate advisor. The conversation expands to the power of storytelling, user experience research, and the tangible impact that personal growth and facing fears can have on one's life and career. This episode is a compelling blend of technical knowledge, personal development, and inspiring life stories. Be sure to check the show notes for links to AJ's podcast, her book, and how to get in touch for collaboration or virtual coffee sessions.   Connect with AJ and Experiment Zone: Website Podcast LinkedIn Book Usability For The World World Usability Day   Connect with Carl: Instagram Facebook LinkedIn YouTube Website   Produced by: Social Chameleon

In this episode of ServiceNow's Now Insights podcast, host Bobby Brill delves into the realm of usability and accessibility in enterprise software with special guests Aileen Hackett, Director of Product Management for Accessibility at ServiceNow, and Pratik Contractor, Senior Manager of Product Management for Accessibility and Platform Experience. The conversation covers the importance of integrating usability and accessibility, highlights innovative features like dark mode and keyboard shortcuts, and explores the role of AI in transforming and improving accessibility. Tune in to discover how ServiceNow is pioneering to make enterprise platforms more inclusive and user-friendly for everyone. Host - Bobby BrillGuests - Aileen Hackett, Pratik Contractor 00:00 Introduction and Guest Welcome01:46 Understanding Accessibility and Usability04:28 Examples of Accessibility Features06:30 Innovations in Accessibility11:04 AI and Accessibility18:52 Ethical Considerations in AI21:31 Final Thoughts and ConclusionSee omnystudio.com/listener for privacy information.

In this episode of ServiceNow's Now Insights podcast, host Bobby Brill delves into the realm of usability and accessibility in enterprise software with special guests Aileen Hackett, Director of Product Management for Accessibility at ServiceNow, and Pratik Contractor, Senior Manager of Product Management for Accessibility and Platform Experience. The conversation covers the importance of integrating usability and accessibility, highlights innovative features like dark mode and keyboard shortcuts, and explores the role of AI in transforming and improving accessibility. Tune in to discover how ServiceNow is pioneering to make enterprise platforms more inclusive and user-friendly for everyone. Host - Bobby BrillGuests - Aileen Hackett, Pratik Contractor 00:00 Introduction and Guest Welcome01:46 Understanding Accessibility and Usability04:28 Examples of Accessibility Features06:30 Innovations in Accessibility11:04 AI and Accessibility18:52 Ethical Considerations in AI21:31 Final Thoughts and ConclusionSee omnystudio.com/listener for privacy information.

This week we are joined by Bonnie Faucett, former estate attorney and now the founder of the Legacy App, designed to help families and business owners seamlessly organize all of their important life details and documents.We break down why most estate plans are flawed, why having a will is NOT enough, and how improper planning can cost your family dearly in terms of money, relationships, and legacy. Bonnie also reveals the pitfalls of relying on outdated methods for asset organization and how her Legacy App Family Edition offers a simple, efficient, and secure way to get everything in order.Loral's Takeaways:The Importance of Estate and Legacy Planning (01:20)Introduction of the Legacy App (03:58)Myths and Mistakes in Legacy and Estate Planning (07:05)Mistakes in Estate Planning (09:40)Challenges for Business Owners and Blended Families (12:37)Special Needs Trusts (23:58)Security and Usability of the Legacy App (26:26)Meet Bonnie Faucett:As a busy wife, mom, and business owner, I struggled endlessly to keep all of my family's details organized and up-to-date. I kept things on paper, printouts, scans, handwritten notes, emails, email attachments, Dropbox files, you name it. But if someone had to quickly take my place and know exactly how to run my family and my business if I couldn't, it would be a mess. I tried to keep it all organized somehow but I sacrificed family time (and a little bit of my sanity) while mired in this chaos. I figured there had to be a better way so I started working on it, uncovering modern and easy ways to use technology to help me drastically reduce the time spent and the stress involved. Then I realized the problem was bigger than I thought and I started sharing it. With the Legacy App Family Edition, I'm sharing with families and business owners exactly how I figured out how to effortlessly organize my life's details, keep everything secure in one system, and ultimately save my family from collapse upon the disability or death of a loved one. I earned my bachelors degree from Colgate University and J.D. from The University of Texas at Austin. I'm a 3x business founder with two successful exits and I've helped 834 families with their estate planning and organizing their families' details. Links mentioned in episode:Legacy Family AppGenerational Wealth 3-Day ConferenceMeet Loral Langemeier:Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.She is living proof that anyone can have the life of their...

What do Goldilocks and CRM implementations have in common? The balance of their implementation needs to be just right.How much freedom should organizations grant their users to mess with the CRM? Doug and Jess explore the complexities of user access within the CRM and the nuances of balancing access and control to ensure both effective utilization and data integrity.For updates on new episodes follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps!

In today's fast-paced technological landscape, the rapid evolution of hardware often leaves older devices obsolete, particularly when it comes to operating systems. The increasing requirements for modern operating systems, such as Windows 11, pose significant challenges for charities and individuals looking to repurpose older laptops. However, one viable solution that not only extends the life of these devices but also promotes sustainability is the installation of Linux operating systems.The Challenge of ObsolescenceAs technology advances, operating systems and software applications demand more from hardware. Windows 11, for instance, requires at least an 8th generation Intel CPU, along with other specifications that many older laptops do not meet. This creates a dilemma for organizations like charities that receive donated laptops. While these devices may be functional, their inability to run the latest operating systems often leads to their disposal or relegation to e-waste recycling - a process that is not only environmentally taxing but also wasteful.The Benefits of LinuxLinux emerges as a powerful alternative for repurposing old laptops. Unlike Windows, Linux distributions (or "distros") are designed to be lightweight and flexible, making them suitable for older hardware. Here are several compelling reasons to consider Linux for repurposing old laptops:Compatibility with Older HardwareMany Linux distributions are specifically tailored to run on older machines. Distros like Ubuntu MATE, Lubuntu, and Xubuntu are known for their efficiency and can breathe new life into laptops that struggle with more demanding operating systems.Cost-EffectiveLinux is open-source and free to use, which means that charities and individuals can install it without incurring licensing fees. This is particularly beneficial for organizations that operate on tight budgets and seek to maximize the resources they have.Security and UpdatesWhile Windows 10 is approaching its end of life and will no longer receive security updates unless users pay for extended support, many Linux distributions offer regular updates and support from their communities. This ensures that users can maintain a secure computing environment without the looming threat of outdated software.Diverse Software EcosystemLinux provides access to a vast array of software applications for various needs, from productivity tools to multimedia editing. Users can find alternatives to popular software that runs on Windows, allowing them to perform everyday tasks without the need for expensive licenses.Community SupportThe Linux community is known for its robust support networks. Users can easily find help through forums, online documentation, and user groups, making it easier for those unfamiliar with Linux to transition smoothly.Environmental ImpactBy choosing to install Linux on older laptops, we are not only extending the life of these devices but also contributing to a more sustainable future. E-waste is a growing concern, with millions of tons generated each year. Repurposing laptops with Linux helps reduce this waste by keeping devices in use longer and minimizing the demand for new hardware. In an era where environmental sustainability is paramount, this practice aligns with broader efforts to reduce our carbon footprint and promote responsible consumption.ConclusionRepurposing old laptops with Linux is a practical and sustainable approach to technology that benefits both individuals and the environment. As discussed in the Piltch Point podcast, the challenges posed by modern operating systems can be mitigated through the adoption of Linux, which offers compatibility, cost savings, security, and community support. By embracing this alternative, we can ensure that older laptops continue to serve their purpose, providing valuable resources to those in need while reducing electronic waste. In doing so, we take a meaningful step towards a more sustainable and responsible technological future.

Trinity researchers have developed a new gamified mobile health (mHealth) app designed to help people with Multiple Sclerosis (MS) manage fatigue, one of the most common and debilitating symptoms of the disease. The research - led by Dr Guido Giunti, Adjunct Professor, School of Medicine, Trinity College Dublin and Associate Professor of Digital Health at the University of Oulu, Finland, and researchers from the University of Oulu and Oulu University Hospital - evaluated the feasibility, usability, and impact of the app, named, More Stamina over a 60-day period. The study, which highlights the potential of the app, is published in the journal Multiple Sclerosis and Related Disorders today. "Fatigue is an invisible but life-altering symptom of MS," said Dr. Guido Giunti, Adjunct Professor, School of Medicine, Trinity College Dublin and leader of the More Stamina project. "Managing it requires more than just medication. More Stamina gives people the tools to understand their energy levels, take control of their day, and communicate their needs more effectively." The study followed 20 participants from Oulu University Hospital in Finland, who used the app daily for two months. Key Findings Users became more aware of their fatigue patterns, enabling them to plan their days more effectively. Higher engagement correlated with increased self-awareness, particularly among those with more severe fatigue. The app helped facilitate discussions with family members and healthcare providers, improving mutual understanding of fatigue's impact. Usability improved over time, though some users found data entry cognitively demanding, indicating areas for refinement. An Evidence-Driven Digital Health Solution More Stamina helps users track their daily activities and energy expenditure using "Stamina Credits", a gamified approach that visualizes energy use and helps users make informed decisions about their daily plans. Unlike many digital health solutions, More Stamina stands out for its research-driven approach at every stage, from identifying patient needs to design, prototyping, development, and testing. Each phase has been accompanied by peer-reviewed research, creating a transparent scientific trail for a mobile health solution. Bringing Digital Health into MS Care Fatigue affects up to 80% of MS patients and has a profound impact on their quality of life. Managing fatigue is challenging, as it involves physical, cognitive, and emotional factors, often leaving patients feeling exhausted, misunderstood, and unsupported. While digital health solutions have been increasingly proposed to help manage chronic conditions like MS, few have been rigorously evaluated to ensure their effectiveness and real-world impact. Neurologists at Oulu University Hospital emphasize the potential of such solutions in complementing traditional MS care. While the study confirmed that More Stamina is a feasible and acceptable tool, researchers emphasize that larger and longer-term studies are needed to evaluate its full clinical impact. The team is now exploring ways to integrate More Stamina into broader MS care strategies. Professor Minna Isomursu, University of Oulu, said: "Digital health solutions are only as good as their foundation. We worked with real patients and healthcare professionals from the start to build something truly useful. That is key to creating tools that people actually find useful in their daily lives." Empowering Patients and Strengthening Family Dialogue One of the unexpected yet powerful outcomes of the study was the role More Stamina played in facilitating conversations between MS patients and their families. Many participants reported that sharing their fatigue patterns with loved ones helped them feel understood and supported. More Stamina's development was not just about technology, it was about people. Active participation from patient representatives was key to ensuring that the app addressed real-life challenges. Tonja Molin-Juusti...

I bet that subject line made you think this email was going to be about the importance of focusing on usability. But actually, we shouldn't be.Too many UX designers I meet are obsessed with making things as seamless and streamlined as possible. That's great—up to a point. But usability isn't our entire job. In fact, focusing too much on usability can make an experience feel sterile, even soulless.Let's take a slot machine as an example. If you handed a slot machine over to the average UX designer, they'd probably strip it down to its most minimal form: no flashing lights, no spinning reels—just a plain screen that instantly tells you if you won or lost. Maybe it wouldn't even require you to press a button! It could just detect when you put in money and deliver the result instantly.And yet, we all know that's not how slot machines work. Because they're not just about usability. They're about anticipation, excitement, and emotional engagement. The flashing lights, the spinning reels, the suspense—they all play a crucial role in making the experience what it is.Learning from Customer Experience ProfessionalsThis is where UX designers can learn a lot from customer experience (CX) professionals, especially those who design offline experiences. They understand that the way people feel about an experience matters just as much—if not more—than how easy it is to use.In fact, this is why I often think of myself as a Customer Experience professional rather than a UX designer. I've found that embracing the broader CX perspective allows me to consider the entire customer journey, including offline touchpoints and the entirety of the experience, rather than fixating solely on digital usability.CX professionals measure things like brand perception and emotional engagement. They think about how an experience builds loyalty. And just like them, we need to work alongside marketers, sales teams, and customer support to align our designs with broader business goals—not just usability scores.Beyond Usability MetricsIf we only measure usability, we miss the bigger picture. Instead of just tracking usability testing results, we should be looking at Net Promoter Scores (NPS), customer service feedback, and online sentiment analysis. AI has made it easier than ever to analyze reviews, support tickets, and social media comments to see not just what users find easy, but how they actually feel about their interactions with a product.A Restaurant Is More Than Just FoodThink about a restaurant. From a usability perspective, as long as you get seated quickly, can order easily, and receive food that meets your nutritional needs, the job is done. But we all know that's not what makes a restaurant great.The ambiance, the presentation, the service, the flavors—these are the things that turn a meal into an experience worth remembering. UX is no different. If we focus solely on making things usable, we risk creating experiences that are efficient but forgettable.So, let's stop designing slot machines that just say “win” or “lose” and start crafting experiences that truly engage people. Because usability alone isn't enough—it's how we make people feel that ultimately matters.

AI has made incredible strides, but is it truly user-friendly? In this episode, UX legend Jakob Nielsen joins VUX World to discuss why AI usability still lags behind and what needs to change. As the founder of UX Tigers and a pioneer in usability with 41 years of experience, Nielsen has shaped the field with groundbreaking contributions, including heuristic evaluation, Jakob's Law, and the 10 usability heuristics. He has authored eight best-selling books, holds 79 patents, and was named “the king of usability” by Internet Magazine and “the guru of Web page usability" by The New York Times.We explore the challenges AI users face, from the articulation barrier to unclear system feedback, and why many AI products still prioritise engineering over usability. Nielsen also unpacks the impact of AI stigma, discussing how better design can build trust and encourage wider adoption. Drawing on his vast expertise, he explains why usability heuristics are more relevant than ever in the AI era.Finally, we discuss the future of AI usability and what it takes to create AI-powered tools that people actually want to use. From improving AI-human collaboration to eliminating confusing interfaces, this conversation is packed with insights for anyone working in AI, UX, or product design.Check out Jakobs LinkedIn Read ‘What is agentic AI? A deeply researched definition' on The AI Ultimatum SubstackRead ‘AI Agents are not a technology. They are a strategy' on AgentsDecoded SubstackSubscribe to VUX WorldSubscribe to The AI Ultimatum Substack Hosted on Acast. See acast.com/privacy for more information.

This month on FSCast: ·        Find out about Vispero's CSUN and upcoming webinar schedule; ·        Learn about various facets of Web accessibility and usability from Brett Lewis and TJ Squires; ·        Meet Zülal Tannur, a blind entrepreneur and AI enthusiast from Turkey.

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you've got excellent options. Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical. Episode Webpage - https://propelyourcompany.com/website-platform/We're going over numerous site considerations, including:HostingDesign featuresCustomer supportData ownershipAdmin accessContent rightsAnd moreWe know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.If you'd like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Launched on January 3rd 2019, a whole decade after Bitcoin, Beam is the first MimbleWimble implementation to hit the markets. Unlike its smiley cousin Grin, Beam is organized more like a start-up, was more efficient in raising VC funding, and appears to focus more on smart contracts and interoperability with other chains. In this episode, Beam CTO Alex Romanov explains everything about the network: what it is, how it works, and what it aims to accomplish with the MimbleWimble technology. Time stamps: Introducing Alex Romanov (00:00:24) Beam's Launch and MimbleWimble (00:00:50) Alex's Journey to Beam (00:03:01) Beam vs. Monero vs. Zcash (00:04:25) Technical Aspects of Mimblewimble (00:07:12) Unique Properties of Beam Transactions (00:09:31) Blockchain Analysis and Pruning (00:12:15) Misconceptions About Mimblewimble (00:13:12) Responding to Criticism (00:14:21) The Impact of the Ivan Bogatyy Incident (00:18:01) Discussion on UTXO Attacks (00:20:21) Dandelion Protocol and Transaction Origin Obfuscation (00:21:28) Decoy Inputs in Beam (00:22:42) Integration of Lelantus-based Solutions (00:23:46) Overview of Beam Wallet Features (00:24:42) Introduction to Beam's Smart Contracts (00:28:20) Confidential Stablecoin: Nephrite (00:30:59) Comparison of Privacy Protocols (00:33:35) User Experience and Usability in Privacy Coins (00:38:23) DAO Voting System (00:39:26) Staking and Layer 2 Development (00:40:00) Popularity of Privacy Coins (00:40:41) The Evolution of Privacy in Blockchain (00:43:24) Beam vs. Ethereum (00:46:20) User Need for Privacy (00:48:17) Social Shift Towards Privacy (00:50:13) Comparison of Beam and Grin (00:51:19) Decentralized GitHub on Beam (00:52:11) Beam's Smart Contracts vs. Ethereum (00:55:14) Beam Wallet Interface (00:55:46) Atomic Swaps & Asset Swaps Explained (00:56:22) Native Swapping with Bitcoin (00:57:51) Decentralization Concerns (00:59:01) Messaging Layer in Beam Wallet (01:00:50) Beam's Messaging System (01:03:53) Maximum Anonymity Set Feature (01:10:47) Exchange Withdrawal Addresses (01:13:33) Long Addresses in Beam (01:14:29) Roadmap Features (01:16:28) Confidential DeFi Article (01:18:33) Mining Beam with GPUs (01:22:01) Community and Mining Pools (01:23:01) Proof of Work vs. Proof of Stake (01:24:10) Investment Pitch for Beam (01:25:12) Funding Challenges in Privacy Projects (01:26:11) Collaboration in Privacy Space (01:27:20) Confusion Over Beam Tickers (01:29:30) Final Thoughts on Beam's Development (01:33:36) The Importance of Feedback (01:36:44) Beam and Monero Bridge Collaboration (01:37:08) Why not Build on Bitcoin (01:38:06) Pruning the Blockchain (01:38:40) Mimblewimble's Harry Potter References (01:39:51) Marketing Challenges in Crypto (01:43:20) Price Action and Exchange Listings (01:44:10) Need for Deeper Analysis (01:46:27) The Scams Narrative (01:46:37) Innovation through Competition (01:50:08) Usability Challenges in Crypto (01:52:50) Positive Features of Beam Wallet (01:54:05) Local First Design in Beam (01:54:27) Ethereum Wallets and Features (01:55:21) Local Application Architecture (01:55:53) Hardware Wallet Integration (01:56:20) Decentralization Goals (01:56:56) Privacy vs. Usability Trade-off (01:57:08)

In this episode:

In this podcast episode, host Michelle Frechette and guests Tamara Niesen and Beau Lebens.  They discuss WooCommerce's recent rebranding, emphasizing the distinction between "Woo" and "WooCommerce." Tamara highlights the importance of community and customer focus in their marketing strategy. Beau outlines the roadmap for WooCommerce, including improvements in core features, payment solutions, and shipping integrations. The episode underscores WooCommerce's commitment to evolving its platform to meet diverse business needs while maintaining strong community engagement and support.Top TakeawaysMarketing Focus on Community-Driven Development: WooCommerce's marketing approach emphasizes listening to merchants and the community. By integrating feedback into product development, they ensure their solutions address real user needs. This transparency strengthens trust and engagement with the ecosystem.Collaboration and Ecosystem Strength Matter: WooCommerce sees the entire ecosystem as interconnected—whether it's developers, merchants, or marketers. By improving core functionality and providing better tools, they aim to ensure that all WooCommerce-based businesses thrive, as their success reflects on the entire platform.Community Feedback is Essential: WooCommerce's marketing and product teams are committed to keeping the feedback loop open. They encourage users and developers to share their thoughts on new features, usability, and how the company can better support merchants and builders in the ecosystem.Mentioned in the Show:WooAutomatticStellarWPIconicOrderableSomewhere WarmElementor Kadence

Brutal truth: most businesses can't sell up and can't market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn't just about what you say, but who hears it. If you're not speaking in outcomes and business impact, executives won't listen. If your marketing doesn't focus on relevance and usability, frontline users won't advocate for you.In this episode, we break down how to:• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.To win, you don't just need better marketing, more sales leads, and higher conversions...+ You need marketing that moves through the entire decision-making chain.+ You need sales strategies that influence every decision-maker in the room.+ You need conversion tactics that turn interest into action at every stage of the funnel.Bonus: Go check out my newsletter for additional value outside of this episode on converting more!  Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

How Data Quality Fuels Data Usability Join radio host Jim Tate on this special episode from a recent virtual event with Clinical Architecture CEO Charlie Harp along with interoperability expert Didi Davis from The Sequoia Project as they discuss the challenges of interoperability and usability. If clinical data is the driving force for interoperability, then quality is the gas that fuels the data usability engine. Jim, Charlie, and Didi look at the key challenges around usability. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast, host Joran sits down with Angeley Mullins, former CCO at Resourcify, to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketing and sales expert. Recognized by CrunchBase as one of the most influential women in sales, she offers a wealth of practical and advisory insights. This episode is a must-listen for SaaS founders and marketing leaders aiming to create a strong brand strategy. Key timestamps (0:00) - Introduction to brand resonance and customer connection (0:48) - Episode overview and guest introduction: Angeley Mullins (1:25) - Defining brand and its significance (2:12) - Importance of building a brand in B2B SaaS (3:36) - Elements of a strong brand strategy (4:58) - Examples of effective brand storytelling (5:51) - Common mistakes in brand building (7:17) - Recommendations for early-stage SaaS companies (8:41) - The power of storytelling in branding (10:10) - Messaging and its impact on branding (11:38) - Long-term versus short-term branding strategies (13:25) - Combining short-term wins with long-term brand building (15:16) - Usability testing as a strategy for brand building (16:46) - Methods for conducting usability testing (18:10) - Frameworks for understanding customer needs (19:05) - Real-world application of customer feedback (20:06) - Importance of completing fundamental branding steps (20:26) - Best practices in brand strategy for B2B SaaS (23:07) - Building a brand in a competitive market (25:21) - Metrics for evaluating brand growth (27:39) - Understanding brand messaging and storytelling (28:23) - Challenges in building a brand (29:42) - Importance of belief statements in branding (31:54) - Developing a brand belief statement (32:56) - Making technical products engaging (33:08) - Future trends in branding (35:52) - The role of brand in marketing and sales (36:17) - Advice for early-stage SaaS founders (37:34) - Strategies for scaling SaaS companies (38:55) - Addressing potential challenges in brand building (39:25) - Summary and key takeaways (40:59) - Final thoughts and advice for SaaS founders (41:39) - Contact information and closing remarks

Practices around identity and managing credentials have improved greatly since the days of infosec mandating 90-day password rotations. But those improvements didn't arise from a narrow security view. Hannah Sutor talks about the importance of balancing security with usability, the importance of engaging with users when determining defaults, and setting an example for transparency in security disclosures. Segment resources https://youtu.be/ydg95R2QKwM Curl's oldest bug yet, RCPs (and more!) from AWS re:Invent, possible controls for NPM's malware proliferation, insights and next steps on protecting top 500 packages from the Census III report, the flawed design choice that made Microsoft's OTP (successfully) brute-forceable, and more! Visit https://www.securityweekly.com/asw for all the latest episodes! Show Notes: https://securityweekly.com/asw-311