Podcasts about Usability

Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

In dieser Folge des Onlineshop Geflüster Podcasts stelle ich ein Creative-Format vor, das alle anderen schlägt: Straßenumfragen. Durch die Interaktion mit echten Menschen auf der Straße erzeugst du nicht nur authentischen Social Proof, sondern auch Inhalte, die sich extrem organisch anfühlen und hohe Watchtimes erzielen. Egal ob auf TikTok, Instagram oder YouTube, dieses aufwendige, aber lohnende Format sorgt konstant für Neugier und Umsatz. Viel Spaß beim Anhören! Dein Berend. Meld dich jetzt zum [Onlineshop Geflüster Weekly Newsletter](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) an. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In this week's episode, Darren begins a journey through what he refers to as the four pillars of UX by explaining the connection between UX maturity and heuristics and the expectations we should have based on a practitioner's UX maturity level. REMINDER: Video is available for this episode via select resources. #ux #podcasts #cxofmradio #cxofm #realuxtalk #worldofux #worldoux Bookmark the new World of UX website at https://www.worldoux.com. Visit the UX Uncensored blog at https://uxuncensored.medium.com. Get your specialized UX merchandise at https://www.kaizentees.com.

Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Hier gehts zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts stelle ich dir das neue "Meta-Exit Protokoll" vor. Während sich viele Brands auf Meta-Ads fokussieren und um CPMs kämpfen, skaliert die Konkurrenz auf Google oft unbemerkt und deutlich profitabler. Ich erkläre dir, warum Nutzer mit konkreter Suchintention bis zu fünfmal wertvoller sind als Social-Media-User und wie du Google Ads als effizienten und wartungsarmen Kanal für deinen Shop nutzt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Dritte Folge zur CES 2026! Wenn Du die ersten beiden Episoden noch nicht gehört hast, starte am besten dort, diese Folge baut darauf auf. Diesmal verlassen wir die Automotive-Hallen und schauen auf die Technologien, die unseren Alltag jenseits des Autos verändern werden. In dieser Episode geht es um sechs zentrale Trends: - Die „Rache des Analogen“ – warum physische Interaktion plötzlich wieder Menschen anzieht - Die Verschmelzung von Robotik und Künstlicher Intelligenz - Smart Glasses als neue, leise Interface-Schicht - Haushaltsgeräte als Computing-Hubs im Smart Home - Exoskelette als echte menschliche Augmentation - Physical AI – wenn KI beginnt, in der realen Welt zu handeln Eine der überraschendsten Beobachtungen: Die längsten Warteschlangen bildeten sich nicht vor den spektakulärsten Displays, sondern vor Flipperautomaten, Schachbrettern und physischer Interaktion. In einer Welt voller Screens wächst die Sehnsucht nach Haptik, Greifbarkeit und unmittelbarem Feedback. Die Zukunft ist nicht digital oder analog, sie ist digital-intelligent mit analogen, menschlichen Interfaces. Gleichzeitig wurde klar: Der größte Technologie-Trend der CES ist die Konvergenz von Robotik und KI. Maschinen werden zu verkörperter Intelligenz, Systeme, die nicht nur entscheiden, sondern handeln. Von Smart Glasses über Haushaltsgeräte bis hin zu Exoskeletten zeigt sich ein gemeinsames Muster: Technologie wird körperlicher, leiser und stärker auf den Menschen ausgerichtet. Diese Episode verbindet alle Beobachtungen zu einem großen Bild: Wir bewegen uns von reiner Digitalisierung hin zu Physical AI, intelligenter Technologie, die in unserer realen Welt wahrnimmt, entscheidet und handelt.

Carey Estes, Accessibility Lead at OneMain Financial, shares how he built a scalable accessibility program grounded in action, automation, and advocacy. From a life-changing experience of temporary blindness to leading DevOps integration and enterprise-wide enablement, Carey explains how accessibility becomes sustainable when embedded into systems and culture. His ultimate aim: accessibility so well integrated it creates “radio silence.”Mentioned in this episode:Info about Accessibility at Blink

Direkt zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, warum der ROAS in deinem Meta Ads Manager dir ein völlig verzerrtes Bild liefern kann – und wie du stattdessen viel smarter auf echte Profitabilität steuerst. Ich erkläre dir, worauf du wirklich achten solltest, um deinen Onlineshop profitabel zu skalieren, ohne dich von scheinbar guten Zahlen blenden zu lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Breast cancer screening fails most often where access is constrained: limited appointments, geographic gaps, dense breast tissue, and reliance on self-exams that depend entirely on human touch. Awareness alone doesn't close those gaps.In this episode, Dr. Karny Ilan, co-founder and CEO of Feminai, shares how physician-led product design, multidisciplinary collaboration, and rigorous clinical trials shaped a new model for breast screening access. The conversation explores a shift in how breast health is managed—from episodic screening to continuous, individualized monitoring. Rather than relying on infrequent appointments alone, it examines tools designed to track changes over time, at home, while remaining connected to clinical decision-making. Timestamps(00:11) Breast cancer risk shaped by genetics and lived exposure(08:37) Limits of traditional self-breast exams(09:09) Personal experience shaping breast health urgency(10:15) How at-home breast scanning detects change over time(12:42) Designing screening tools for dense breast tissue(17:03) Addressing breast size, shape, and post-surgical variation(18:31) Clinical trials revealing real-world usability gaps(20:13) Why ease of use affects screening reliability(29:29) Access gaps amplified by pandemic-era screening delays(38:09) Broad inclusion across age, risk, and body types Guest BioDr. Karny Ilan — Co-Founder and CEO, FeminaiDr. Karny Ilan is a general surgery resident at Sheba Medical Center and the co-founder and CEO of Feminai, a breast health company developing an AI-enabled disposable wearable patch and app for at-home breast exams. With a strong family history of breast cancer, she brings clinical experience and patient-centered design to building scalable screening tools that expand access and personalization.LinkedIn: https://www.linkedin.com/in/karny-ilan/Key PointsAccess constraints drive missed detection: Feminai targets screening gaps caused by geography, capacity, and avoidance.Physician-led design builds trust: Clinical credibility accelerated adoption with providers and investors.Dense breast tissue is a priority use case: The technology is designed to perform well where mammography often struggles.Personalized baselines change detection logic: Each scan is compared against the user's own prior data.Usability directly affects accuracy: Instructions, fit, and behavior shape downstream AI performance.Deep Dives1. At-home breast exams as infrastructureDesigned for frequent, low-friction useComplements rather than replaces imaging2. Patch and app workflowRisk stratification via medical questionnaireBluetooth-enabled scan uploads to secure cloudAI analysis with physician review3. Designing for every bodyStretch materials accommodate size variationDense tissue explicitly accounted forAdditional sizes planned as rollout expands4. Clinical trials beyond performance metricsUsability drove multiple design iterationsInstruction format affected adherenceShape changes required algorithm updates5. Personalized longitudinal trackingEach woman compared only to herselfChanges flagged based on deviation, not population averages6. Leadership and multidisciplinary teamsEngineers exposed to clinical sitesPatient stories shared to reinforce missionStability in leadership communication protected executionLinks & ReferencesBreast cancer screening beyond mammography (Mayo Clinic): https://www.mayoclinic.org/tests-procedures/mammogram/in-depth/breast-cancer/art-20047233Breast cancer screening recommendations (USPSTF): https://www.uspreventiveservicestaskforce.org/uspstf/recommendation/breast-cancer-screening

Direkt zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, warum ChatGPT kein guter Business-Berater ist – und was viele Onlinehändler bei der Nutzung von KI-Tools wie ChatGPT unterschätzen. Ich erkläre, worauf du stattdessen achten solltest, um wirklich smarte Entscheidungen für deinen Onlineshop zu treffen. Viel Spaß beim Anhören! Dein Berend. __________ ✉️ Um nichts zu verpassen, melde dich zum Onlineshop Geflüster Weekly Newsletter an: https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Hier kannst du dir die Exportmatrix anschauen: https://www.ebay.de/verkaeuferportal/umsatz-steigern/international-verkaufen In dieser Folge des Onlineshop Geflüster Podcasts ist Isabell von [eBay](https://www.ebay.de) zu Gast. Wir sprechen über die Chancen und Herausforderungen, die eBay als Marktplatz für Onlineshop-Betreiber bietet – und klären, ob sich ein Einstieg für dich lohnt. Du erfährst, was erfolgreiche Händler auszeichnet, welche Vorteile eBay dir im Vergleich zu anderen Plattformen bringen kann und wie du das Beste aus deinem Listing rausholst. Viel Spaß beim Anhören! Dein Berend. __________ ✉️ Um nichts zu verpassen, melde dich zum Onlineshop Geflüster Weekly Newsletter an: https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

In dieser zweiten Episode meiner CES-2026-Reihe geht es um Automotive, Mobilität und HMIs. Nach dem allgemeinen CES-Überblick der letzten Folge zoome ich jetzt hinein in Trends, Technologien und Produkte, die zeigen, wohin sich die Mobilitäts-Branche wirklich bewegt. Ich spreche über: - das Software-Defined Vehicle als neue Realität - den überraschend schnellen Fortschritt bei automatisiertem und autonomem Fahren - Voice AI, In-Cabin Sensing und humane HMIs als Schlüsseltechnologien - Android Automotive als Cross-Mobility-Plattform - neue UX-Narrative von BMW, Mikromobilität und Beyond-Car-Concepts - warum wir Peak Display vermutlich hinter uns gelassen haben Diese Folge liefert keine Buzzwords, sondern eine klare Einordnung der CES 2026 aus HMI-, UX- und Human-Factors-Perspektive. Hinweis: Wenn du die vorherige CES-Folge noch nicht gehört hast, starte unbedingt dort.

Link zum Google Ads Video: https://youtu.be/PdhiaGOTZfA Nutze die exakte Schritt-für-Schritt-Anleitung, mit der wir 500+ Onlineshops systematisch auf dem Weg von 0 auf 10 Mio. €+ Umsatz begleitet haben.

Melde dich zum Newsletter an: [Onlineshop Geflüster Weekly](https://www.berend-heins.de/onlineshop-gefluster-weekly?utm_source=podcast&utm_medium=ad&utm_campaign=newsletter) In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns ein Thema an, das viele komplett übersehen – und das bares Geld kostet: die neuen KI-Funktionen in den Meta Ads Einstellungen. Ich zeige dir, welche automatischen Optionen du besser ausschaltest, warum manche „smarte“ Features oft eher an deinem Budget zerren als deinem Umsatz helfen – und wie du deine Meta Ads wieder profitabel steuerst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people's lives.

Hier geht's zur Onlineshop Scaling Roadmap: https://www.berend-heins.de/onlineshop-scaling-roadmap?utm_source=podcast&utm_medium=ad&utm_campaign=osr In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, weshalb Instagram Follower kein Geschäftsmodell sind. Ich spreche darüber, warum Reichweite ohne Strategie dich nicht weiterbringt, welchen Denkfehler viele Brands bei Social Media haben – und worauf du dich wirklich konzentrieren solltest, um Umsatz zu machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Es werde Licht – und bitte einfach zu bedienen. Vom Kippschalter zur smarten Lichtszene: Wir sprechen über den Wandel eines Alltagsgegenstands und was dabei verloren geht, wenn Funktionalität über Klarheit gestellt wird. Anhand eines Beispiels aus der echten Welt zeigen wir, wie gutes Interface-Design zwischen „offensichtlich“, „einfach“ und „möglich“ unterscheiden sollte und warum nicht jede Funktion immer und überall zugänglich sein muss.Mehr Einfachheit mit Lichtblick wünschen …Alex & Chrisvon https://wahnsinn.design In der Folge erwähnt: Jason Fried von 37signals Das ist Besser mit Design, ein Wahnsinn Design PodcastVielen Dank fürs Zuhören

Heute freue ich mich sehr, Johannes Robier als Gast begrüßen zu dürfen. Johannes ist Vordenker im Bereich Usability, User Experience und Erlebnisdesign. Er ist Organisator des World Usability Congress und engagiert sich seit vielen Jahren intensiv für die Weiterentwicklung von UX und CX – als Trainer, Vortragender und als aktiver Mitgestalter von Standards und Akkreditierungsprogrammen, unter anderem auch im universitären Umfeld.Der World Usability Congress ist die weltweit führende Konferenz für UX-Strategie und UX-Management. Jährlich teilen dort in meiner Heimatstadt Graz über 70 Speaker aus unterschiedlichsten Branchen ihre realen UX-Herausforderungen und arbeiten gemeinsam mit den Teilnehmenden in interdisziplinären Workshops an Lösungen.Vor Kurzem hat Johannes gemeinsam mit Joe Lanzisero sein neues Buch „Magic Moments“ veröffentlicht, in dem sie zeigen, wie außergewöhnliche Erlebnisse nicht dem Zufall überlassen werden müssen, sondern bewusst gestaltet werden können.Hannes und ich sprechen darüber, wie man echte Magic Moments in der User Experience schafft, warum gute Usability mehr ist als saubere Interfaces und welche Learnings vom World Usability Congress wirklich hängen bleiben. Viel Spaß beim Hören!Johannes LinksWorld Usability Congress WebsiteMagic MomentsIch hoffe, ihr fandet diese Folge nützlich. Wenn ihr auch die nächsten nicht verpassen wollt, abonniert UX Heroes doch auf Spotify, Apple oder eurem Lieblingspodcaster – ihr könnt uns dort auch bis zu 5 Sternen als Bewertung dalassen. Wenn ihr Fragen oder Feedback habt, schickt uns doch gerne eine Nachricht an podcast@userbrain.com. Ihr findet mich auch auf LinkedIn unter Markus Pirker.UX Heroes ist ein Podcast von Userbrain. Mit Userbrain könnt ihr eure User Tests schnell und einfach durchführen. Einen User Test anzulegen geht mit Hilfe von der AI innerhalb von wenigen Minuten und erste Ergebnisse sind innerhalb weniger Stunden verfügbar.Loslegen ist einfach: Geht auf userbrain.com/podcast, erstellt einen kostenlosen Account und bekommt die ersten 2 Tester im Wert von €90 geschenkt!

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele Unternehmer kennen, aber selten ehrlich ansprechen: Was tun, wenn deine Mitarbeiter dich gefühlt mehr kosten als entlasten? Ich spreche darüber, woran es wirklich liegen kann, warum du dir als Führungskraft zuerst den Spiegel vorhalten solltest – und wie du eine Teamstruktur aufbaust, die dich wirklich nach vorne bringt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

KI-Zugang für den Mittelstand: Wie Nele AI Unternehmen sicher und effizient unterstützt   In dieser Folge spricht Gastgeber Torsten mit Daniel Gal, Seriengründer und Geschäftsführer der GAL Digital GmbH, über seine unternehmerische Reise, den Aufbau von Nele AI und den sicheren Einsatz von KI im Mittelstand. Daniel teilt seine Erkenntnisse aus über 20 Jahren Unternehmererfahrung und gibt tiefe Einblicke in Entscheidungsprozesse, Fehlerkultur und Produktentwicklung. Die Episode bietet wertvolle Learnings für Gründer, Unternehmer und alle, die sich mit dem sinnvollen Einsatz von KI in Organisationen beschäftigen.   Daniel Gal auf LinkedIn: LinkedIn - https://www.linkedin.com/in/dagal/   Vom Selbstständigen zum KI-Unternehmer Daniel Gal beschreibt seinen Werdegang vom jungen Selbstständigen bis zum Gründer mehrerer erfolgreicher Unternehmen. Bereits in jungen Jahren verspürte er den Drang, Dinge zu verändern und eigene Lösungen zu schaffen. Erste Erfolge im Bereich Webentwicklung führten schließlich zur Gründung der heutigen GAL Digital GmbH mit rund 40 Mitarbeitenden. „Ich war nie angestellt – ich wollte immer gestalten und Wirkung erzeugen." Sein Einstieg in die Tech-Welt begann mit einem kuriosen SEO-Wettbewerb rund um die „Hommingberger Gepardenforelle", durch den er unerwartet Sichtbarkeit bei großen Unternehmen gewann – der Startpunkt für seine Unternehmerkarriere.   Warum Nele AI mehr als nur ein KI-Tool ist Nele AI entstand aus der Überzeugung, dass Unternehmen in Europa sichere, datenschutzkonforme und einfach nutzbare Zugänge zu KI benötigen. Daniel schildert, wie sein Team früh die Zeichen der Zeit erkannte und gezielt auf Generalisierung statt Spezialisierung setzte... mit Erfolg. Statt auf Einzellösungen wie Agenten oder Spezialanwendungen zu setzen, entwickelte sein Team eine Plattform mit starkem Backend, API-Integration und einfacher Oberfläche und behielt damit auch langfristig die Kontrolle.   Entscheidungsfindung, Fokus und Unternehmertum Wie entscheidet man in einem innovativen, überkomplexen Markt, was als Nächstes gebaut wird? Daniel erläutert seinen Ansatz der Priorisierung, den Austausch mit Kunden und die Fokussierung auf einfache, aber wirkungsvolle Features. Trotz zahlreicher Nutzerwünsche wie Word- oder Bild-Exporte setzt das Team auf Substanz, etwa auf den Ausbau der Wissensdatenbank oder ein neues, durchdachtes User Interface in 2026. Fokus entsteht durch Abgrenzung – auch gegenüber kurzfristigen Hypes. Unternehmerischer Erfolg heißt auch: Dinge nicht zu tun.   Rückblick, Ausblick und das Motto für 2026 Zum Abschluss reflektiert Daniel über das Jahr 2025, gibt einen persönlichen Einblick in seinen Umgang mit Fokus und Ablenkung und benennt sein Motto für das kommende Jahr. „Stärken stärken – das wird mein Motto für 2026."   Abschluss und Aufruf zum Handeln Ein inspirierendes Gespräch mit einem Unternehmer, der mit Bodenhaftung, Vision und Pragmatismus zeigt, wie KI sinnvoll in Organisationen integriert werden kann. Die Episode liefert nicht nur spannende Insights zur Entstehung von Nele AI, sondern auch konkrete Learnings zu Entscheidungsprozessen, Produktentwicklung und Führungsstil. Wer sich für KI im Unternehmenskontext interessiert, sollte Nele AI einmal ausprobieren und sich mit dem Team und dem Produkt auseinandersetzen – vor allem mit Blick auf Sicherheit, Usability und Integrationsfähigkeit.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Mit jedem Prompt ein WOW! ... für Selbstständige und Unternehmer Ein klarer Leitfaden für Unternehmer, Selbstständige und Entscheider, die Künstliche Intelligenz nicht nur verstehen, sondern wirksam einsetzen wollen. Dieses Buch zeigt dir, wie du relevante KI-Anwendungsfälle erkennst und die KI als echten Sparringspartner nutzt, um diese Realität werden zu lassen. Praxisnah, mit echten Beispielen und vollständig umsetzungsorientiert. Das Buch ist ein Geschenk, nur Versandkosten von 9,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/shop/buch-mit-jedem-prompt-ein-wow/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>2800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 2800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 440 Folgen findest du hier ... www.koerting-institute.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!  

In this episode of the Shift AI Podcast, Adam Alfano, Global Head of SMB at Salesforce, joins host Boaz Ashkenazy for a wide-ranging conversation on how AI agents are fundamentally reshaping small and medium-sized businesses.Adam shares his unconventional career journey—from growing up in a steel town outside Toronto to building a global sales career and now leading Salesforce's SMB organization. From there, the discussion dives deep into how today's SMBs are navigating constant macro change with resilience, optimism, and an increasingly innovative mindset.The conversation explores how agentic AI is enabling small teams to operate with enterprise-level reach—automating frontline sales development, customer service, onboarding, and even complex workflows traditionally reserved for large organizations. Adam explains why CRM platforms are becoming the operating system for human–AI collaboration, how structured data is the foundation for effective agents, and why managing AI agents increasingly looks like managing employees.Boaz and Adam also examine the growing sense of overwhelm SMB founders feel around AI tooling, why “just help me set it up” is becoming the winning go-to-market strategy, and how natural-language interfaces are collapsing the technical barrier to adoption. The episode closes with a forward-looking discussion on avatars, workforce orchestration, and why the future of work is best described as “limitless potential.”This episode is essential listening for founders, operators, and product leaders who want to understand how AI is moving beyond individual productivity gains to unlock entirely new operating models for small businesses.Chapters[00:00] From Steel Town to Salesforce: Adam's Career Journey[04:24] The State of SMBs: Resilience, Innovation, and Opportunity[07:18] What Defines an SMB—and Why Size Matters Less Than Ever[08:17] Agentic AI in Practice: Sales, Service, and Infinite Reach[11:22] Why CRM Is Becoming the OS for Human–AI Collaboration[14:44] Data as the Foundation: Structuring Information for AI Agents[17:32] Lowering the Barrier: Natural Language, Vibe Coding, and Usability[19:41] The AI Tool Overload—and How SMBs Actually Want Help[21:31] Where AI Delivers the Biggest Near-Term Impact[24:31] Avatars, AI Teammates, and New Interaction Models[28:48] The Future of Work: Limitless PotentialConnect with Adam AlfanoLinkedIn: https://www.linkedin.com/in/adam-alfano-60ab329/Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy/Email: info@shiftai.fm

Die CES 2026 ist vorbei, aber die eigentliche Arbeit beginnt jetzt. In dieser ersten von vier Episoden ordne ich die Show als Ganzes ein: Wer war da und wer auffällig nicht? Warum dominierten Tech-Giganten, Software-Ökosysteme, Zweiräder und Micromobility die Hallen, während klassische OEM-Schwergewichte fast komplett fehlten? Ich spreche über die spürbare Verschiebung der Automotive-Aussteller und darüber, was das für die Beziehung zwischen CES und Autoindustrie bedeutet. Dazu meine drei persönlichen Highlights, meine größten Enttäuschungen und den gruseligsten Moment der Messe. Zum Schluss geht's um das, worüber die CES kaum gesprochen hat: Ethik nicht als Checkbox, sondern als Designfrage. Kognitive Belastung, Skill Erosion, Vertrauen statt Abhängigkeit. CES 2026 zeigt, was möglich ist – aber selten, was sinnvoll ist.

10% Rabatt auf die ersten 3 Monate mit Code "BEREND" In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Nils von [Mable.ai](https://mable.ai/?via=berend) über die Zukunft des Trackings – und warum viele aktuelle Lösungen in Sachen Datenqualität und Attributionslogik einfach nicht mehr mithalten können. Du erfährst, welche neuen Möglichkeiten sich durch serverseitiges Tracking ergeben und wie du trotz Cookie-Einschränkungen endlich wieder verlässliche Zahlen bekommst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Zum YouTube Video: https://youtu.be/6-FPVHaiu38 In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, wie Meta Ads 2026 wirklich funktionieren und was sich für E-Commerce-Unternehmen entscheidend verändert hat. Du erfährst, warum das Andromeda Update den Algorithmus auf ein neues Level hebt, weshalb starke Creatives und gutes Marketing wichtiger sind als komplexe Kampagnen-Setups und warum klassisches Targeting kaum noch eine Rolle spielt. Viel Spaß beim anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Interview mit Daniel Gal: Wie Nele AI Sicherheit, Souveränität und Produktivität vereint   In dieser Episode spricht das Körting-Institut mit Daniel Gal, Gründer von Gal Digital und Mitentwickler von Nele AI – einer Plattform, die künstliche Intelligenz sicher, souverän und bezahlbar für mittelständische Unternehmen zugänglich macht. Gal gibt tiefe Einblicke in die Motivation hinter Nele AI, die Herausforderungen der europäischen Datenhoheit, den Aufbau eines souveränen KI-Stacks sowie konkrete Anwendungsszenarien im Unternehmensalltag. Neben technischen Hintergründen geht es vor allem um ein gemeinsames Ziel: KI als Werkzeug für produktives, datensicheres Arbeiten zu etablieren ohne Hype, aber mit Haltung.   Daniel Gal auf LinkedIn: LinkedIn - https://www.linkedin.com/in/dagal/   Souveränität als Grundlage für Vertrauen in KI Nele AI verfolgt einen klaren europäischen Weg: KI-Modelle werden auf europäischen Servern betrieben, die vollständig in EU-Hand liegen, eine bewusste Entscheidung gegen US-amerikanische Cloudanbieter und deren Zugriffsmöglichkeiten über Gesetze wie den Cloud Act. Daniel Gal betont die Notwendigkeit technischer und rechtlicher Resilienz, um kritische Infrastruktur und sensible Unternehmensdaten vor fremdem Zugriff zu schützen. Die Migration auf eine neue, europäische Infrastruktur ist bereits in Vorbereitung und unterstreicht die Zielsetzung, eine wirklich souveräne KI-Lösung für den Mittelstand anzubieten. „Wir brauchen in Europa eine eigene KI. Nicht nur das Modell zählt – entscheidend ist, wo und unter wessen Kontrolle es betrieben wird." Anekdote: Ein konkretes Beispiel aus Den Haag, bei dem einem Richter wegen US-amerikanischem Einfluss der Zugang zu Microsoft-Konten entzogen wurde, diente Gal als Weckruf für digitale Unabhängigkeit. Schlüsselerkenntnis: Souveränität beginnt nicht bei Modellen, sondern bei Infrastruktur, Ownership und regulatorischer Konformität – nur so entsteht echtes Vertrauen in KI.   Funktionen, die echten Mehrwert schaffen Neben Datenschutz und Preismodell hebt Gal vor allem die praxisnahen Funktionen von Nele AI hervor: eine integrierte Prompt-Bibliothek, flexible Modellwahl, Zugriff auf Wissen über Unternehmensdatenbanken sowie Tools zur Workflow-Automatisierung per API. Besonders hervorzuheben ist die Möglichkeit, Inhalte über einfache Tastenkombinationen aus beliebigen Anwendungen zu übernehmen und direkt mit KI weiterzuverarbeiten – ein Feature, das den Alltag vieler Nutzer deutlich erleichtert. „Die beste KI nützt nichts ohne den Menschen vorm Bildschirm. Es geht nicht um Magie, es geht um effizientes, sicheres Arbeiten." Schlüsselerkenntnis: Gute KI integriert sich in bestehende Prozesse, statt neue zu erzwingen – ein pragmatischer Weg zur breiten Adaption.   Die Wahrheit liegt zwischen Hype und Skepsis Gal warnt vor zwei Extremen: blinder Euphorie, die KI überhöht, und völliger Ablehnung, die ihr Potenzial verkennt. Vielmehr gehe es um einen verantwortungsvollen, kompetenten Umgang mit KI. Das gelinge nur, wenn Entscheider eigene Erfahrungen machen – nicht nur theoretisch, sondern im konkreten Arbeitskontext. Dabei hilft Nele AI, indem es niedrigschwellige Nutzung ermöglicht und gleichzeitig auf hohe Qualität achtet. Anekdote:Gal vergleicht KI mit einem Auszubildenden: Wer ungenaue Anweisungen gibt, darf sich über schlechte Ergebnisse nicht wundern. Gute Ergebnisse entstehen durch Kontext und durch Mitdenken.   Fazit: KI-Zugang mit Haltung und Verantwortung Mit Nele AI bietet Gal Digital eine Lösung, die KI nicht nur verfügbar, sondern auch verantwortbar macht – vor allem für den Mittelstand, für Behörden und für Organisationen, die auf Datensouveränität angewiesen sind. Die Plattform wächst organisch, investiert in Usability und Sicherheit und verzichtet bewusst auf externes Kapital, um unabhängig zu bleiben. Partnerschaften, wie mit dem Körting-Institut, unterstreichen den Fokus auf Befähigung statt nur Technik. Wer KI nicht nur nutzen, sondern wirklich verstehen und souverän einsetzen will, findet in Nele AI und dem Körting-Institut starke Partner. Der nächste Schritt? Einfach ausprobieren – und erleben, wie KI im Alltag funktioniert.   Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Mit jedem Prompt ein WOW! ... für Selbstständige und Unternehmer Ein klarer Leitfaden für Unternehmer, Selbstständige und Entscheider, die Künstliche Intelligenz nicht nur verstehen, sondern wirksam einsetzen wollen. Dieses Buch zeigt dir, wie du relevante KI-Anwendungsfälle erkennst und die KI als echten Sparringspartner nutzt, um diese Realität werden zu lassen. Praxisnah, mit echten Beispielen und vollständig umsetzungsorientiert. Das Buch ist ein Geschenk, nur Versandkosten von 9,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... https://koerting-institute.com/shop/buch-mit-jedem-prompt-ein-wow/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>2800 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 2800 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 440 Folgen findest du hier ... www.koerting-institute.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!  

In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele E-Commerce-Unternehmer zu lange aussitzen: den Steuerberater. Du erfährst, woran du erkennst, dass dein aktueller Steuerberater nicht mehr zu deinem Onlinebusiness passt. Außerdem klären wir, warum Steuern kein reines „Abgabe-Thema“ sind, sondern ein echter Gestaltungshebel – und warum du als Shopbetreiber Verantwortung übernehmen musst, um Wachstum, Profitabilität und Exit-Fähigkeit nicht zu gefährden. Viel Spaß beim anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Melde dich jetzt kostenlos zum Live-Workshop an: https://www.berend-heins.de/workshop-2026?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts möchte ich dich zu unserem Live-Workshop einladen. Du erfährst, worauf es wirklich ankommt, wenn du mit deinem Shop nicht nur Umsätze machen, sondern echte Marken-Power aufbauen willst. Ich spreche über typische Denkfehler, notwendige Strategien und wie du dich in einem anspruchsvollen Marktumfeld clever positionierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In one of the most popular episodes of the year, Legalbenchmarks.ai Founder Anna Guo discusses her organization's research that tests whether artificial intelligence custom-made for legal tasks better than general AI tools. Anna is a former BigLaw lawyer who left the practice to become an entrepreneur and now focuses her energies on quantifying the utility of AI in the legal industry. Anna's initial anecdotal research for colleagues quickly revealed a strong community interest in a systematic approach to evaluating legal AI tools. This led to the creation of Legalbenchmarks.AI, dedicated to finding out where the promise of humans plus AI is truly better than humans alone or AI alone. The core of the research involves measuring the "delta," or the extent to which AI can elevate human performance. To date, Legalbenchmarks.ai conducted two major studies: one on information extraction from legal sources and a second on contract review and redlining. Key Findings from the Studies: Accuracy vs. Qualitative Usefulness: The highest-performing general-purpose AI tools (like Gemini) were often found to be more accurate and consistent. However, the legal-specific AI tools often received higher marks in qualitative usefulness and helpfulness, as they align more closely with existing legal workflows. Methodology: The testing goes beyond simple accuracy. It includes a three-part assessment: Reliability (objective accuracy and legal adequacy), Usability (qualitative metrics like helpfulness and coherence for tasks such as brainstorming), and Platform Workflow Support (integration, citation checks, and other features). Human-AI Performance: In the contract analysis study, AI tools matched or exceeded the human baseline for reliability in producing first drafts. Crucially, the data demonstrated that the common belief that "human plus AI will always outperform AI alone" was false; the top-performing AI tool alone still had a higher accuracy rate than the human-plus-AI combo. Risk Analysis: A significant finding was that legal AI tools were better at flagging material risks, such as compliance or unenforceability issues in high-risk scenarios, that human lawyers missed entirely. This suggests AI can act as a crucial safety net. Strengths Comparison: AI excels at brainstorming, challenging human bias, and performing mass-scale routine tasks (e.g., mass contract review for simple terms). Humans retain a significant edge in ingesting nuanced context and making commercially reasonable decisions that AI's instruction-following can sometimes lack.

In this episode, Ben Lorica and Evangelos Simoudis of Synapse Partners explore the complex reality behind AI-driven layoffs, from automation and upskilling gaps to strategic shifts in R&D. They also dive into the massive capital investments in AI, discussing the growing pressure for ROI and the emergence of LLMOps as a form of financial management. The conversation highlights practical strategies for enterprises, emphasizing the need to break down organizational silos to succeed in the AI era.Subscribe to the Gradient Flow Newsletter

My guest today is Lea Petrasova, co-founder and CEO of Vexl, a peer-to-peer bitcoin app that lets people exchange bitcoin privately, without identification (KYC) or any middlemen. Lea is a prominent voice in the European cypherpunk community, dedicated to privacy, digital freedom, and restoring bitcoin's original peer-to-peer design. We discuss why identity-linked bitcoin undermines true self-custody, how tightening cash controls and app-store censorship accelerate financial surveillance, and why Vexl chose to remain open-source and non-profit. Lea explains Vexl's reputation-based trust model, the real risks of “dirty fiat,” and the growing global push toward CBDCs and digital IDs. We also explore how Vexl is evolving into a local marketplace for everything from food to services to hardware, showing how private, person-to-person exchange can quietly rebuild resilient, grassroots economies.→ Please like, comment, share & follow - to help me beat the suppressing big tech algorithms & gov. censorship. Thank you!-- SPONSORS --→ Get your TREZOR wallet & accessories, with a 5% discount, using my code at checkout (get my discount code from the episode - yep, you'll have to watch it): https://affil.trezor.io/SHU → Have you tried mining bitcoin? Stack sats directly to your wallet while saving on taxes with Abundant Mines: https://AbundantMines.com/Efrat – AFFILIATES –→ Get 10% off on Augmented NAC to detox Spike protein, with the code YCXKQDK2 via this link: https://store.augmentednac.com/?via=efrat (Note, this is not medical advice and you should consult your MD)→ Be good to your eyes & health, and get the Daylight tablet - a healthier, more human-friendly computer, with zero flicker and zero blue light, by design. Thank me later ;-) https://bit.ly/Efrat_daylight → Get a second citizenship and a plan B to relocate to another country with Expat Money, leave your details for a follow up: https://expatmoney.com/efrat → Watch “New Totalitarian Order” conference with Prof. Mattias Desmet & Efrat - code EFRAT for 10% off: https://efenigson.gumroad.com/l/desmet_efrat → Join me in any of these upcoming events: https://www.efrat.blog/p/upcoming-events -- LINKS –Lea's Twitter: https://x.com/LeaPetras Vexl's Twitter: https://x.com/vexl Vexl's Website: https://vexl.it/ Efrat's Twitter: https://twitter.com/efenigsonEfrat's Channels: https://linktr.ee/efenigsonWatch/listen on all platforms: https://linktr.ee/yourethevoiceSupport Efrat's work: ⁠https://bit.ly/zap_efrat -- CHAPTERS –00:00 Coming Up…01:23 Introduction to Lea05:58 Leah's Journey: From Academia to Bitcoin09:08 The Birth of Vexl12:33 Ad Break: Trezor & Abundant Mines15:28 The Problem Vexl is Solving - Purchasing Bitcoin As Intended23:08 Vexl Locality & Reputation's Model31:56 Ensuring User Safety & Bad Actor33:48 The 1984 Apple Campaign Hypocrisy on Privacy37:08 Launching The Freedom Store40:08 Privacy In Today's Surveillance Reality43:58 Privacy in Bitcoin47:00 Balancing Trust & Usability in Privacy Tools54:00 Sustaining Open Source Projects, via Grants55:20 What Keeps Lea Motivated?

SummaryIn this episode of The Straight Shift, The Car Chick® shares her experiences and insights from the 2025 Charlotte International Auto Show. She discusses the latest vehicle redesigns from various manufacturers, highlighting the Nissan Armada and Murano, Toyota's Grand Highlander, 2026 Hyundai's Palisade, 2026 Subaru Crosstrek and 2026 Outback, and the 2026 Honda Passport. LeeAnn emphasizes the importance of usability testing for potential car buyers and shares her thoughts on the evolving automotive landscape, including electric vehicles and family-friendly features.TakeawaysThe Nissan Murano's new design is more appealing and less niche.Toyota's Grand Highlander offers spaciousness and hybrid options, making it a strong contender.The Hyundai Palisade's redesign has some usability quirks that may disappoint buyers.Subaru's Crosstrek and Outback received significant updates, with the Crosstrek now offering a hybrid model.The Toyota Crown Signia lacks the premium feel expected at its price point.The Honda Passport's design is attractive, but it falls short in comfort and off-road capability.Usability testing is crucial for potential car buyers to ensure the vehicle fits their lifestyle.You can view a full list of resources and episode transcripts here. Connect with LeeAnn: Website Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service Copyright ©2024 Women's Automotive Solutions Inc., dba The Car Chick. All rights reserved.

In this episode, Associate Editor Cary Gitter sits down with Bryan Christiansen, CEO and founder of Limble CMMS, to explore how usability in maintenance technology directly impacts uptime, technician adoption, and overall manufacturing performance.

Send us a textWhy does it take three years to deploy a digital pathology tool that only took three weeks to build? That's the reality no one talks about—but every lab feels every time they deploy a new tool...In this episode, I sit down with Andrew Janowczyk, Assistant Professor at Emory University and one of the leading voices in computational pathology, to unpack the practical, messy, real-world truth behind deploying, validating, and accrediting digital pathology tools in the clinic.We walk through Andrew's experience building and implementing an H. pylori detection algorithm at Geneva University Hospital—a project that exposed every hidden challenge in the transition from research to a clinical-grade tool.From algorithmic hardening, multidisciplinary roles, usability studies, and ISO 15189 accreditation, to the constant tug-of-war between research ambition and clinical reality… this conversation is a roadmap for anyone building digital tools that actually need to work in practice.Episode Highlights[00:00–04:20] Why multidisciplinary collaboration is the non-negotiable cornerstone of clinical digital pathology deployment[04:20–08:30] Real-world insight: The H. pylori detection tool and how it surfaces “top 20” likely regions for pathologist review[08:30–12:50] The painful truth: Algorithms take weeks to build—but years to deploy, validate, and accredit[12:50–17:40] Why curated research datasets fail in the real world (and how to fix it with unbiased data collection)[17:40–23:00] Algorithmic hardening: turning fragile research code into production-ready clinical software[23:00–28:10] Why every hospital is a snowflake: no standard workflows, no copy-paste deployments[28:10–33:00] The 12 validation and accreditation roles every lab needs to define (EP, DE, QE, IT, etc.)[33:00–38:15] Validation vs. accreditation—what they are, how they differ, and when each matters[38:15–43:40] Version locking, drift prevention, and why monitoring is as important as deployment[43:40–48:55] Deskilling concerns: how AI changes perception and what pathologists need before adoption[48:55–55:00] Usability testing: why naive users reveal the truth about your UI[55:00–61:00] Scaling to dozens of algorithms: bottlenecks, documentation, and the future of clinical digital pathology and AI workflowsResources From This EpisodeJanowczyk & Ferrari: Guide to Deploying Clinical Digital Pathology Tools (discussed)Sectra Image Management System (IMS)Endoscopist deskilling risk after exposure to artificial intelligence in colonoscopy: a multicentre, observational study - PubMedDigital Pathology 101 (Aleksandra Zuraw)Key TakeawaysAlgorithm creation is the easy part—deployment is the mountain.Clinical algorithms require multidisciplinary ownership across 12 institutional roles.Real-world data is messy—and that's exactly why algorithms must be trained on it.No two hospitals are alike; every deployment requires local adaptation.Usability matters as much as accuracy—naive users expose real workflow constraints.PathoSupport the showGet the "Digital Pathology 101" FREE E-book and join us!

Last week, I talked about building credibility by looking outside your organization for validation. External benchmarking, expert opinions, and industry recognition all help shift internal perception. But validation only works if people understand the actual value you're delivering. That brings us to today's topic: measuring and communicating UX success in ways that resonate with stakeholders.Because, unless you can demonstrate value clearly, the rest of the organization won't recognize it.Fortunately, decision makers across your company have an inherent need to improve the metrics they see. By establishing the right metrics, you'll influence their behavior. It's a weird phenomenon, but if you give people something to measure, they will want to improve that thing.Two ways to quantify successThere are basically two ways to demonstrate the benefit of what you're doing.Qualitative data can be incredibly powerful. A compelling story generates empathy among stakeholders in ways that raw numbers sometimes can't. Testimonials, videos, and user feedback help people understand the human impact of your work.But quantitative data is even more powerful because people believe in hard numbers in a way they don't believe anything else. Ideally, this data should tie to some kind of financial return for the organization.There is something about hard data and having hard numbers you can track that really resonates with people and makes them want to start moving that needle.Deciding on your metricsThe first step is to have metrics based around organizational goals. Right back at the beginning of this course, I talked about getting that company strategy and identifying the organizational goals. Now we need to translate those into something measurable.Depending on what kinds of products and digital services your organization offers will impact how you go about doing this. Essentially, you're taking the company objectives and translating those to the website, app, or digital service that you're running. For example, "increase revenue" might be a company goal for the year, so your website's role might be to generate more leads. Then you need to get specific about key performance indicators. What metric are we going to measure? Maybe we're measuring the number of people completing an online form or visiting a contact page. You need to make those metrics very tangible because otherwise, you can't track them easily.Vary your metricsHowever, be careful. Many organizations end up focusing on a single metric like conversion, which often ends up undermining their long-term success. For example, if you only care about conversion, you end up using pop-up overlays and attention-grabbing things, especially if you're thinking about conversion over the next quarter rather than longer term. You'll do anything to meet that target for that particular month. But what you're also doing is alienating people who won't come back because your website is hard to use or annoying.It's much better to have a variety of metrics that you measure rather than focusing on just one area so that you approach things in a more rounded way.I typically try to have metrics in three broad areas:Engagement metrics assess if users find your design delightful, if the content is interesting, and if it's relevant to their needs. You might put out a quarterly survey on the website or measure dwell time (although sometimes that can be a sign that people are lost on the website) or track how much of a video they watch.Usability metrics answer whether users can find answers to their questions and use features effectively. Periodic usability testing can bring those metrics in. You can measure things like task success rate, time to complete tasks, error rates, and the system usability scale I mentioned earlier.Conversion metrics show whether the right users take action on the site and what the financial value of those actions is. You've got the conversion rate, average order value, average lifetime value, number of repeat customers, and so on.Tie metrics to dollar valueThe most important thing is to try and tie these metrics to a dollar value if possible. Let me give you an example of how powerful this can be.I was at a restaurant called Pizza Express here in the UK. My wife and I were sitting there when the server came over to take our order. However, they took forever to input the order into an iPhone app. I glanced at my wife, who immediately rolled her eyes at me because she knew exactly what I was thinking. That the app had a bad user experience and needed improvement. The server went away, and my poor wife had to listen to me go on about how annoying these apps can be. I then became obsessed and ruined our lunch by starting some calculations.I calculated that if we could save 10 seconds per order, with about 350 orders placed per day in an average restaurant, that would save 58 minutes every day. Pizza Express is open about 364 days a year, meaning we could save 351 hours per year per restaurant. With 450 restaurants worldwide, that equates to nearly 158,000 hours that could be saved by fixing this app. According to ChatGPT, the average server in the UK earns about £9.90 per hour, so fixing the app could save the company over £1.5 million a year.Now, you might think I made up these numbers, and that would be the kind of feedback you'd get if you did something similar. You're right. People will say the numbers are made up, and yes, I did make them up. But it shows the potential. You can use that as a case to run a proof of concept project to work out the real cost savings. It's okay to make educated guesses, and the power of linking a usability or user experience problem to a financial value cannot be overstated. That is where you'll really get people's attention and begin to show the organization the value you can provide.If you want to make similar calculations, I've created a UX ROI calculator on my website that helps you work out the financial impact of UX improvements. Whether you're trying to increase your conversion rate, improve user retention and engagement, or boost productivity and efficiency, it walks you through the math and gives you numbers you can take to stakeholders.Report your successHowever, we can't just calculate these numbers. We also need to report them back. There are several techniques I use for demonstrating this value across the organization.I use storytelling quite a lot. Creating an engaging story that demonstrates how UX enhancements can address issues and achieve measurable business results. That's where your qualitative feedback becomes valuable because you've got all these stories of different users and their experiences. I could have just given you the hard numbers about the Pizza Express example, but by telling you how I ruined our lunch and alienated my wife, I made that story more interesting.I'm also a great fan of dashboards. Providing UX metrics in a dashboard will demonstrate how changes in the user experience help meet business objectives in a very tangible, visual way that people can instantly understand.I also produce impact reports either quarterly, half-yearly, or annually which report back to the organization about the impact that user experience changes have had on the long-term goals of the business.And then there are demos. Host demo days to showcase recent successes, what you changed, what it was like before and after, and the tangible difference that made.Reporting success is really an important part of the equation, and that means you need to be measuring success and tying that back to a financial benefit if you possibly can.Outie's AsideIf you're a freelancer or agency working with clients, demonstrating value becomes even more critical. Your client relationships depend on proving ROI.When you start a project, agree on the metrics you'll track upfront. Don't wait until the end to figure out how you'll demonstrate success. Build measurement into your proposal. If your client says "increase conversions," get specific about which conversions, by how much, and over what timeframe.Document the baseline before you start work. Take screenshots, record the current metrics, and note the user complaints. This gives you a clear before state to compare against.During the project, create a simple dashboard that your client can check anytime. Share wins as they happen. Don't save everything for the final report.When you're calculating potential value, be conservative. Underpromise and overdeliver. If your rough calculation suggests £100,000 in savings, present it as "potentially £50,000 or more." This protects you from overpromising while still showing meaningful impact.Finally, make your impact reports visual. Before-and-after screenshots, simple charts showing metric improvements, and short video clips of users struggling with the old design versus succeeding with the new one. These make your case far more compelling than a spreadsheet full of numbers.So that is it for this time. Next week, I'll wrap up this course with some final thoughts and a summary of everything we've covered. I'll pull together the key lessons and give you a framework for moving forward with confidence.

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second installment of our deep dive into applied equine podiatry, Dr. Alberto Rullan continues his conversation with KC LaPierre, a respected expert in hoof health and founder of a global training program dedicated to equine foot care. Together, they unpack the reasons why more farriers, veterinarians, and horse owners are seeking alternative approaches when traditional methods no longer produce results.In this episode, you'll learn:• What to expect during the transition from traditional shoeing to applied podiatry• How frog health and the digital cushion impact long-term movement and performance• Why the “Spectrum of Usability” is used to assess and guide individualized rehab• How applied equine podiatry fits within a team-based model of care• Why education, not competition, is the future of foot-focused equine wellnessStay tuned for Part 3, where KC breaks down the rigorous 18-month program that's preparing a new generation of foot care specialists around the world. Don't forget to subscribe, follow, and rate the podcast, and connect with us on social @pevsocala and @albertorullanvm. We're here to support your stride above!KC LaPierre's Linkshttps://appliedequinepodiatry.org/https://perfecthoofwear.comhttps://hooflevel.comLinks For You:• Our Website • Facebook • Instagram • Youtube Dr. Alberto Rullan, VMD• Website• LinkedIn• Instagram

Karim Harbott: From Requirements Documents to Customer Obsession—Redefining the PO Role Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Strategic, Customer-Obsessed, and Vision-Driven   "The PO role in the team is strategic. These POs focus on the customer, outcomes, and strategy. They're customer-obsessed and focus on the purpose and the why of the product." - Karim Harbott   Karim believes the industry fundamentally misunderstands what a Product Owner should be. The great Product Owners he's seen are strategic thinkers who are obsessed with the customer. They don't just manage a backlog—they paint a vision for the product and help the entire team become customer-obsessed alongside them.  These POs focus relentlessly on outcomes rather than outputs, asking "why are we building this?" before diving into "what should we build?" They understand the purpose of the product and communicate it compellingly.  Karim references Amazon's "working backwards" approach, where Product Owners start with the customer experience they want to create and work backwards to figure out what needs to be built. Great POs also embrace the framework of Desirability (what customers want), Viability (what makes business sense), Feasibility (what's technically possible), and Usability (what's easy to use). While the PO owns desirability and viability, they collaborate closely with designers on usability and technical teams on feasibility.  This is critical: software is a team sport, and great POs recognize that multiple roles share responsibility for delivery. Like David Marquet teaches, they empower the team to own decisions rather than dictating every detail. The result? Teams that understand the "why" and can innovate toward it autonomously.   Self-reflection Question: Does your Product Owner paint a compelling vision that inspires the team, or do they primarily manage a list of tasks? The Bad Product Owner: The User Story Writer "The user story writer PO thinks it's their job to write full, long requirements documents, put it in JIRA, and assign it to the team. This is far away from what the PO role should be." - Karim Harbott   The anti-pattern Karim sees most often is the "User Story Writer" Product Owner. These POs believe their job is to write detailed requirements documents, load them into JIRA, and assign them to the team. It's essentially waterfall disguised as Agile—treating user stories like mini-specifications rather than conversation starters. This approach completely misses the collaborative nature of product development.  Instead of engaging the team in understanding customer needs and co-creating solutions, these POs hand down fully-formed requirements and expect the team to execute without question. The problem is that this removes the team's ownership and creativity. When POs act as the sole source of product knowledge, they become bottlenecks.  The team can't make smart tradeoffs or innovate because they don't understand the underlying customer problems or business context. Using the Desirability-Viability-Feasibility-Usability framework, bad POs try to own all four dimensions themselves instead of recognizing that designers, developers, and other roles bring essential perspectives. The result is disengaged teams, slow delivery, and products that miss the mark because they were built to specifications rather than shaped by collaborative discovery. Software is a team sport—but the User Story Writer PO forgets to put the team on the field.   Self-reflection Question: Is your Product Owner engaging the team in collaborative discovery, or just handing down requirements to be implemented?   [The Scrum Master Toolbox Podcast Recommends]

In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The real horror? It's not the prototype that's broken… It's her process.Today, we're trading our usual interviews for a Halloween story straight out of every designer's worst nightmare: The Infinite Usability Test.Meet Evelyn—a mid-level UX researcher running a morning of user tests that won't quit. Every time she adjusts the design, another “Alex” walks in and repeats the same fateful words: “I can't find the button.”As the day unravels, Evelyn realizes she's stuck in more than a bad sprint—she's caught in a validation loop. Each fix only pulls her deeper into the same mistakes, and each round of testing brings her face-to-face with the one insight she's been avoiding all along.Because sometimes, the scariest thing in UX isn't user feedback…It's hearing something you didn't expect.Join us for a hauntingly familiar tale about deadlines, doubt, and the difference between proving you're right and learning that you're not.Will Evelyn escape the room—or will she keep testing until the end of time?Tune in to find out… if you dare.---Featuring Actress and UX Designer extraordinaire, Stephanie TerreroIf you enjoyed this spooky UX Design scary story, check out our previous episodes:• The Stakeholder from Hell• The Tale of the Cursed Prototype• A Cautionary Tale of Deceptive UX Patterns —Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠Get a FREE audiobook AND support the show⁠• ⁠Support the show on Patreon⁠• ⁠Check out show transcripts⁠• ⁠Check out our website⁠• ⁠Subscribe on Apple Podcasts⁠• ⁠Subscribe on Spotify⁠• ⁠Subscribe on YouTube⁠• ⁠Subscribe on Stitcher

In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The post In the Dark: The Infinite Usability Test appeared first on Retro Time.

Is artificial intelligence custom-made for legal tasks better than general AI tools like Google Gemini and ChatGPT? That is the topic of this episode featuring Legalbenchmarks.ai Founder Anna Guo. Anna is a former BigLaw lawyer who left the practice to become an entrepreneur and now focuses her energies on quantifying the utility of AI in the legal industry. Anna's initial anecdotal research for colleagues quickly revealed a strong community interest in a systematic approach to evaluating legal AI tools. This led to the creation of Legalbenchmarks.AI, dedicated to finding out where the promise of humans plus AI is truly better than humans alone or AI alone. The core of the research involves measuring the "delta," or the extent to which AI can elevate human performance. To date, Legalbenchmarks.ai conducted two major studies: one on information extraction from legal sources and a second on contract review and redlining. Key Findings from the Studies: Accuracy vs. Qualitative Usefulness: The highest-performing general-purpose AI tools (like Gemini) were often found to be more accurate and consistent. However, the legal-specific AI tools often received higher marks in qualitative usefulness and helpfulness, as they align more closely with existing legal workflows. Methodology: The testing goes beyond simple accuracy. It includes a three-part assessment: Reliability (objective accuracy and legal adequacy), Usability (qualitative metrics like helpfulness and coherence for tasks such as brainstorming), and Platform Workflow Support (integration, citation checks, and other features). Human-AI Performance: In the contract analysis study, AI tools matched or exceeded the human baseline for reliability in producing first drafts. Crucially, the data demonstrated that the common belief that "human plus AI will always outperform AI alone" was false; the top-performing AI tool alone still had a higher accuracy rate than the human-plus-AI combo. Risk Analysis: A significant finding was that legal AI tools were better at flagging material risks, such as compliance or unenforceability issues in high-risk scenarios, that human lawyers missed entirely. This suggests AI can act as a crucial safety net. Strengths Comparison: AI excels at brainstorming, challenging human bias, and performing mass-scale routine tasks (e.g., mass contract review for simple terms). Humans retain a significant edge in ingesting nuanced context and making commercially reasonable decisions that AI's instruction-following can sometimes lack. Discussion Highlights: [0:00] – Introduction and background of Anna Guo and Legal Benchmarks AI. [4:30] – The impetus for starting systematic AI benchmarking. [6:00] – Explaining the concept of measuring the "delta" in performance. [9:00] – Detailed breakdown of the three-part AI assessment methodology. [15:00] – Discussion of the contrasting results: general LLM accuracy vs. legal AI qualitative value. [19:00] – Results on AI performance matching human reliability in contract drafting. [21:00] – Debunking the myth about Human + AI always outperforming AI alone. [23:00] – The finding that legal AI excels at surface material risks that lawyers miss. [27:00] – A SWOT analysis of when to use humans and when to use AI. [30:00] – Future roadmap for Legal Benchmarks AI research.  

Clement Manyathela speaks to Andries Burger, CEO of SHEQ4SME who shares some insight into how workplace ergonomics work and how they affect employees.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

In this episode of SaaS Fuel, host Jeff Mains sits down with Vitaly Motuz, founder of Reviews On My Website. Vitaly shares his journey from high school side projects to building a successful SaaS business focused on reputation management for local businesses. The conversation dives deep into product simplicity, scaling challenges, client-centric growth, leadership mindset, the impact of reviews (good and bad), and how AI is reshaping the landscape. Whether you're a SaaS founder, leader, or just passionate about tech, this episode is packed with actionable insights!Key Takeaways00:00 "Sparked Idea for Review Tool"04:19 "Simple Reputation Management Software"06:36 "Expanding Tools for Market Growth"11:42 Focusing on Marketing and Growth13:11 Learning to Delegate as Founder17:16 Startup Success in 201722:43 "Leadership, Hiring, and Growth Blueprint"24:53 "Small Remote Team Challenges"28:39 "Simplicity Over Features Wins"32:18 Customer Request Prioritization Strategy37:10 "Prioritize Stability, Avoid Quick Fixes"38:51 "Testing Features for Usability"42:14 AI Transforming Business OperationsTweetable QuotesViral Simplicity in Reputation Management: "And that's kind of like one of the things that all our customers tell us is we're one of the most intuitive and simple reputation platforms out there." — Vitaly Motuz Viral Topic: The Secret to Expanding Market Reach Quote: "it wasn't so much I think there were new platforms that helped us expand but rather expanding the tools that we offer." — Vitaly Motuz Letting Go as a Founder: "So one of the struggles for me was letting go some of the control and be open to finding help, finding somebody to bring on board to help me with some of those stuff." — Vitaly Motuz "It's providing the simple, simplest reputation management software for local businesses and agencies that simply works." — Vitaly Motuz Startup Flexibility: "So at the beginning you gotta be nimble. You gotta kind of like try things and see what works." — Vitaly Motuz SaaS Leadership LessonsPlay Your Own Game: Focus on what makes your company unique instead of chasing competitors' features.Let Go to Grow: Delegate and release control, especially in areas where others can excel, freeing yourself for strategic work.Relentless Customer Focus: Listen to paying customers, and develop the roadmap based on their real needs and experience.Lead By Vision: Define and communicate your organization's purpose and direction so your team feels a part of the mission.Embrace the Learning Process: Experimentation and failure are part of the journey—analyze, learn, and adapt.Prioritize Simplicity Over Complexity: Resist bloated product features that distract from your core value.Guest Resourcesvitaly@reviewsonmywebsite.comhttps://reviewsonmywebsite.com/https://www.linkedin.com/in/vitalymotuz/Episode SponsorThe Captain's KeysSmall Fish, Big Pond –

In this episode of The Blind Drive, Jeff Thompson and Tim Schwartz dig into the heart of something far bigger than a news headline—it's about access, equity, and the right to fully participate in life. A recent class action lawsuit filed against DraftKings for failing to make its sports betting platform accessible to blind users sparks a deeper conversation. This isn't a show about gambling—it's a show about accountability. Jeff and Tim explore the critical difference between accessibility and usability, calling out how too many companies chase legal compliance while ignoring real human experience. Accessibility laws like the ADA, Section 508, and WCAG 2.1 create a baseline—but people who are blind live beyond baselines. They demand tools that actually work in real life. The hosts also share trusted resources—from tech newsletters to accessibility podcasts—built by people who walk the talk. This episode challenges listeners to push past compliance and fight for true usability. No waiting. Do it today. Links from the show: Draft Kings lawsuit Top Tech Tidbits Freedom Scientific Training Podcast iBug Buzz Podcast Blind Level tech Unnute Podcast Network   Give feedback at 612-367-6093, love to hear from you! Thanks for listening!

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers must rethink usability testing to account for personalised algorithms, behaviour-based ad targeting, and AI-powered search. Brand loyalty as a survival tactic In an age of disintermediation, programmes like Bonvoy are keeping users loyal through gamification and exclusive benefits, offering lessons for all industries. Content strategy for the AI era From FAQs and multilingual support to video answers and UGC, the path to visibility is paved with granular, high-quality, human-first content. Industry Case Study: Travel Through a detailed conversation with Matthew Gardiner, the episode explores how the travel industry has continually adapted to disruption. From the rise of OTAs and TripAdvisor to today's challenges around AI agents, soft adventure trends, live tourism, and sustainability expectations, travel may be the canary in the coal mine but its lessons are highly applicable to every sector. Key Takeaways: AI is not just changing how people search; it is rewriting how people trust, book, and choose. Being mentioned in AI conversations is the new SEO. Structured data and FAQ-rich content are your ticket in. Agents now do things, not just recommend. Optimising for transactions and post-click experience is vital. Loyalty schemes, brand identity, and customer advocacy matter more than ever to bypass AI's generic results. Usability testing must reflect real, personalised experiences, not idealised lab setups.

Joe Kissell wraps up our conversation about Take Control of Tahoe and Mac Basics (2nd Edition) with comments on Apple's growing bundle of system apps, arguing choice is good but overload hurts usability, citing legacy tools like Stickies. He highlights Tahoe's automation boosts—Shortcuts that auto-run on triggers—and new passkey import/export for cross-manager use.  This edition of MacVoices is brought to you by our Patreon supporters. Get access to the MacVoices Slack and MacVoices After Dark by joining in at Patreon.com/macvoices. Show Notes: Chapters: [0:00] Why Apple keeps adding apps [1:26] Choice vs. overload (humor included) [2:17] Stickies as a legacy example [4:07] Constraints reduce cognitive load [5:55] Options you can ignore (Phone, journaling) [7:22] Familiar tools vs. learning new ones [8:29] Tying back to Liquid Glass choices [9:09] Shortcuts: new auto-run triggers [11:24] Passkey import/export and managers [14:07] Where to get the books and pricing [15:36] Premium membership and big discounts [16:40] Large, frequently updated catalog [18:09] High signal-to-noise vs. video [19:42] Lunch plans and wrap-up Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Joe Kissell takes on Apple's latest macOS in both Take Control of Tahoe and Mac Basics (2nd Edition), exploring the challenges of updating books for the sweeping design change introduced by Liquid Glass. They examine new apps, evolving features, and Apple's visual overhaul, debating form versus function and how users adapt to change over time. (Part 1)  Today's MacVoices is supported by TV+ Talk, our MacVoices series with Charlotte Henry focused on Apple TV+. From shows and other content to the business side there's always something to learn about apple's streaming service. Find it at the Categories listings on the web site or go directly to macvoices.com/category/tv-talk. Show Notes: Chapters: [0:00] Introduction: New Books and Apple's Tahoe OS [1:44] Writing Challenges and Annual OS Updates [3:59] Updating Mac Basics for Tahoe [5:19] Splitting Coverage Between Tahoe and Mac Basics [6:51] Overview of Tahoe's New Features [8:16] Covering New and Updated macOS Apps [10:56] Balancing Depth and Scope in Take Control Titles [13:27] The Rise of Apple's Built-In Apps [13:51] Introducing the Liquid Glass Interface [15:25] Accessibility and Usability Concerns [18:13] Mixed Experiences Across Devices [20:32] Adapting to Apple's Design Changes Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss  

Is this the AI agent we've all been waiting for?