Podcasts about Usability

SummaryIn this episode of The Straight Shift, The Car Chick® shares her experiences and insights from the 2025 Charlotte International Auto Show. She discusses the latest vehicle redesigns from various manufacturers, highlighting the Nissan Armada and Murano, Toyota's Grand Highlander, 2026 Hyundai's Palisade, 2026 Subaru Crosstrek and 2026 Outback, and the 2026 Honda Passport. LeeAnn emphasizes the importance of usability testing for potential car buyers and shares her thoughts on the evolving automotive landscape, including electric vehicles and family-friendly features.TakeawaysThe Nissan Murano's new design is more appealing and less niche.Toyota's Grand Highlander offers spaciousness and hybrid options, making it a strong contender.The Hyundai Palisade's redesign has some usability quirks that may disappoint buyers.Subaru's Crosstrek and Outback received significant updates, with the Crosstrek now offering a hybrid model.The Toyota Crown Signia lacks the premium feel expected at its price point.The Honda Passport's design is attractive, but it falls short in comfort and off-road capability.Usability testing is crucial for potential car buyers to ensure the vehicle fits their lifestyle.You can view a full list of resources and episode transcripts here. Connect with LeeAnn: Website Instagram Facebook YouTube Work with LeeAnn: Course: The No BS Guide to Buying a Car Car Buying Service Copyright ©2024 Women's Automotive Solutions Inc., dba The Car Chick. All rights reserved.

In this episode, Associate Editor Cary Gitter sits down with Bryan Christiansen, CEO and founder of Limble CMMS, to explore how usability in maintenance technology directly impacts uptime, technician adoption, and overall manufacturing performance.

Send us a textWhy does it take three years to deploy a digital pathology tool that only took three weeks to build? That's the reality no one talks about—but every lab feels every time they deploy a new tool...In this episode, I sit down with Andrew Janowczyk, Assistant Professor at Emory University and one of the leading voices in computational pathology, to unpack the practical, messy, real-world truth behind deploying, validating, and accrediting digital pathology tools in the clinic.We walk through Andrew's experience building and implementing an H. pylori detection algorithm at Geneva University Hospital—a project that exposed every hidden challenge in the transition from research to a clinical-grade tool.From algorithmic hardening, multidisciplinary roles, usability studies, and ISO 15189 accreditation, to the constant tug-of-war between research ambition and clinical reality… this conversation is a roadmap for anyone building digital tools that actually need to work in practice.Episode Highlights[00:00–04:20] Why multidisciplinary collaboration is the non-negotiable cornerstone of clinical digital pathology deployment[04:20–08:30] Real-world insight: The H. pylori detection tool and how it surfaces “top 20” likely regions for pathologist review[08:30–12:50] The painful truth: Algorithms take weeks to build—but years to deploy, validate, and accredit[12:50–17:40] Why curated research datasets fail in the real world (and how to fix it with unbiased data collection)[17:40–23:00] Algorithmic hardening: turning fragile research code into production-ready clinical software[23:00–28:10] Why every hospital is a snowflake: no standard workflows, no copy-paste deployments[28:10–33:00] The 12 validation and accreditation roles every lab needs to define (EP, DE, QE, IT, etc.)[33:00–38:15] Validation vs. accreditation—what they are, how they differ, and when each matters[38:15–43:40] Version locking, drift prevention, and why monitoring is as important as deployment[43:40–48:55] Deskilling concerns: how AI changes perception and what pathologists need before adoption[48:55–55:00] Usability testing: why naive users reveal the truth about your UI[55:00–61:00] Scaling to dozens of algorithms: bottlenecks, documentation, and the future of clinical digital pathology and AI workflowsResources From This EpisodeJanowczyk & Ferrari: Guide to Deploying Clinical Digital Pathology Tools (discussed)Sectra Image Management System (IMS)Endoscopist deskilling risk after exposure to artificial intelligence in colonoscopy: a multicentre, observational study - PubMedDigital Pathology 101 (Aleksandra Zuraw)Key TakeawaysAlgorithm creation is the easy part—deployment is the mountain.Clinical algorithms require multidisciplinary ownership across 12 institutional roles.Real-world data is messy—and that's exactly why algorithms must be trained on it.No two hospitals are alike; every deployment requires local adaptation.Usability matters as much as accuracy—naive users expose real workflow constraints.PathoSupport the showGet the "Digital Pathology 101" FREE E-book and join us!

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, welche drei typischen Fehler dich in der heißen Phase vor Weihnachten bares Geld kosten können – und wie du sie vermeidest. Ich teile meine Learnings aus unzähligen Q4s mit D2C-Brands, gebe dir konkrete Tipps zur Kampagnenplanung und zeige dir, wie du das volle Potenzial aus deinem Onlineshop rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Last week, I talked about building credibility by looking outside your organization for validation. External benchmarking, expert opinions, and industry recognition all help shift internal perception. But validation only works if people understand the actual value you're delivering. That brings us to today's topic: measuring and communicating UX success in ways that resonate with stakeholders.Because, unless you can demonstrate value clearly, the rest of the organization won't recognize it.Fortunately, decision makers across your company have an inherent need to improve the metrics they see. By establishing the right metrics, you'll influence their behavior. It's a weird phenomenon, but if you give people something to measure, they will want to improve that thing.Two ways to quantify successThere are basically two ways to demonstrate the benefit of what you're doing.Qualitative data can be incredibly powerful. A compelling story generates empathy among stakeholders in ways that raw numbers sometimes can't. Testimonials, videos, and user feedback help people understand the human impact of your work.But quantitative data is even more powerful because people believe in hard numbers in a way they don't believe anything else. Ideally, this data should tie to some kind of financial return for the organization.There is something about hard data and having hard numbers you can track that really resonates with people and makes them want to start moving that needle.Deciding on your metricsThe first step is to have metrics based around organizational goals. Right back at the beginning of this course, I talked about getting that company strategy and identifying the organizational goals. Now we need to translate those into something measurable.Depending on what kinds of products and digital services your organization offers will impact how you go about doing this. Essentially, you're taking the company objectives and translating those to the website, app, or digital service that you're running. For example, "increase revenue" might be a company goal for the year, so your website's role might be to generate more leads. Then you need to get specific about key performance indicators. What metric are we going to measure? Maybe we're measuring the number of people completing an online form or visiting a contact page. You need to make those metrics very tangible because otherwise, you can't track them easily.Vary your metricsHowever, be careful. Many organizations end up focusing on a single metric like conversion, which often ends up undermining their long-term success. For example, if you only care about conversion, you end up using pop-up overlays and attention-grabbing things, especially if you're thinking about conversion over the next quarter rather than longer term. You'll do anything to meet that target for that particular month. But what you're also doing is alienating people who won't come back because your website is hard to use or annoying.It's much better to have a variety of metrics that you measure rather than focusing on just one area so that you approach things in a more rounded way.I typically try to have metrics in three broad areas:Engagement metrics assess if users find your design delightful, if the content is interesting, and if it's relevant to their needs. You might put out a quarterly survey on the website or measure dwell time (although sometimes that can be a sign that people are lost on the website) or track how much of a video they watch.Usability metrics answer whether users can find answers to their questions and use features effectively. Periodic usability testing can bring those metrics in. You can measure things like task success rate, time to complete tasks, error rates, and the system usability scale I mentioned earlier.Conversion metrics show whether the right users take action on the site and what the financial value of those actions is. You've got the conversion rate, average order value, average lifetime value, number of repeat customers, and so on.Tie metrics to dollar valueThe most important thing is to try and tie these metrics to a dollar value if possible. Let me give you an example of how powerful this can be.I was at a restaurant called Pizza Express here in the UK. My wife and I were sitting there when the server came over to take our order. However, they took forever to input the order into an iPhone app. I glanced at my wife, who immediately rolled her eyes at me because she knew exactly what I was thinking. That the app had a bad user experience and needed improvement. The server went away, and my poor wife had to listen to me go on about how annoying these apps can be. I then became obsessed and ruined our lunch by starting some calculations.I calculated that if we could save 10 seconds per order, with about 350 orders placed per day in an average restaurant, that would save 58 minutes every day. Pizza Express is open about 364 days a year, meaning we could save 351 hours per year per restaurant. With 450 restaurants worldwide, that equates to nearly 158,000 hours that could be saved by fixing this app. According to ChatGPT, the average server in the UK earns about £9.90 per hour, so fixing the app could save the company over £1.5 million a year.Now, you might think I made up these numbers, and that would be the kind of feedback you'd get if you did something similar. You're right. People will say the numbers are made up, and yes, I did make them up. But it shows the potential. You can use that as a case to run a proof of concept project to work out the real cost savings. It's okay to make educated guesses, and the power of linking a usability or user experience problem to a financial value cannot be overstated. That is where you'll really get people's attention and begin to show the organization the value you can provide.If you want to make similar calculations, I've created a UX ROI calculator on my website that helps you work out the financial impact of UX improvements. Whether you're trying to increase your conversion rate, improve user retention and engagement, or boost productivity and efficiency, it walks you through the math and gives you numbers you can take to stakeholders.Report your successHowever, we can't just calculate these numbers. We also need to report them back. There are several techniques I use for demonstrating this value across the organization.I use storytelling quite a lot. Creating an engaging story that demonstrates how UX enhancements can address issues and achieve measurable business results. That's where your qualitative feedback becomes valuable because you've got all these stories of different users and their experiences. I could have just given you the hard numbers about the Pizza Express example, but by telling you how I ruined our lunch and alienated my wife, I made that story more interesting.I'm also a great fan of dashboards. Providing UX metrics in a dashboard will demonstrate how changes in the user experience help meet business objectives in a very tangible, visual way that people can instantly understand.I also produce impact reports either quarterly, half-yearly, or annually which report back to the organization about the impact that user experience changes have had on the long-term goals of the business.And then there are demos. Host demo days to showcase recent successes, what you changed, what it was like before and after, and the tangible difference that made.Reporting success is really an important part of the equation, and that means you need to be measuring success and tying that back to a financial benefit if you possibly can.Outie's AsideIf you're a freelancer or agency working with clients, demonstrating value becomes even more critical. Your client relationships depend on proving ROI.When you start a project, agree on the metrics you'll track upfront. Don't wait until the end to figure out how you'll demonstrate success. Build measurement into your proposal. If your client says "increase conversions," get specific about which conversions, by how much, and over what timeframe.Document the baseline before you start work. Take screenshots, record the current metrics, and note the user complaints. This gives you a clear before state to compare against.During the project, create a simple dashboard that your client can check anytime. Share wins as they happen. Don't save everything for the final report.When you're calculating potential value, be conservative. Underpromise and overdeliver. If your rough calculation suggests £100,000 in savings, present it as "potentially £50,000 or more." This protects you from overpromising while still showing meaningful impact.Finally, make your impact reports visual. Before-and-after screenshots, simple charts showing metric improvements, and short video clips of users struggling with the old design versus succeeding with the new one. These make your case far more compelling than a spreadsheet full of numbers.So that is it for this time. Next week, I'll wrap up this course with some final thoughts and a summary of everything we've covered. I'll pull together the key lessons and give you a framework for moving forward with confidence.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum gute Werbeanzeigen allein noch lange nicht ausreichen – und weshalb viele Onlineshops trotz starkem Creative und passablem ROAS nicht auf die nächste Umsatzstufe kommen. Ich erkläre dir, was wirklich hinter stockendem Wachstum steckt und worauf du stattdessen achten solltest, um deinen Shop nachhaltig erfolgreich zu machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, warum Shops, die ausschließlich auf Umsatz optimieren, sich langfristig selbst ins Aus manövrieren. Ich zeige dir, worauf es stattdessen ankommt, welche Metriken du wirklich im Blick haben solltest – und wie nachhaltiges Wachstum wirklich funktioniert. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Was passiert, wenn ein Softwareunternehmen mit über 25 Jahren Historie sein Design radikal erneuern will und das nicht im stillen Kämmerlein, sondern mit Bühne, Kinosaal und einem Truck auf Roadshow? In dieser Interviewfolge spricht Chris mit Dr. Michael Thygs, Vorstand der GuideCom AG, über ein besonderes Projekt, das genau das möglich gemacht hat. Wir sprechen über 25 Jahre Designkultur in der B2B-Softwarewelt, über Evolution statt Revolution, über Designentscheidungen im Wochenrhythmus und die Kraft schneller Intuition. Über den Mut, sich externe Impulse zu holen, nicht weil man es nicht kann, sondern weil man noch mehr will. Und über das Ziel, komplexe Software nicht nur nutzbar, sondern zu einem echten Nutzererlebnis zu machen.Ein Gespräch über Ikonizität, Hands-on-Mentalität, Münster und ein Design, das im Kino Szenenapplaus bekam.Mehr Mut zur Gestaltung, die bleibt, wünschen …Chris & Alexvon https://wahnsinn.designMehr über GuideCom: https://www.guidecom.de/ Das ist Besser mit Design, ein Wahnsinn Design PodcastVielen Dank fürs Zuhören

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices

A transcript of this interview is available [here] Preserving Disability: Disability and the Archival Profession (Library Juice Press, 2024) weaves together first-person narratives and case studies contributed from disabled archivists and disabled archives users, bringing critical perspectives and approaches to the archival profession. Contributed chapters span topics such as accessibility of archives and first-person experiences researching disability collections for disabled archives users; disclosure and accommodations and self-advocacy of disabled archivists; and processing and stewarding disability-related collections. Collectively, these works address the nuances of both disability and archives-critically drawing attention to the histories, present experiences, and future possibilities of the archival profession. Dr. Gracen Brilmyer is an Assistant Professor in the School of Information Studies at McGill University and the Director of the Disability Archives Lab. Their research lies at the intersection of feminist disability studies, archival studies, and the history of science, where they investigate the erasure of disabled people in archives primarily within the history of natural history museums and colonial histories. This historical-archival research is complemented by empirical research on how living disabled people use and experience archives today. Their work has been featured in publications such as The Journal of Feminist Scholarship, Archival Science, and First Monday. Their research is shaped by their experiences as a white, Disabled, non-binary person. For more: here Dr. Lydia Tang is an Outreach and Engagement Coordinator for LYRASIS. Previously, she held archivist positions at Michigan State University, the Library of Congress, and numerous graduate positions at the University of Illinois, where she received her MLIS and Doctor of Musical Arts degree. Passionate about accessibility and disability representation in archives, she served on the Task Force to Revise the Best Practices on Accessible Archives for People with Disabilities and spearheaded founding the Society of American Archivists' (SAA) Accessibility & Disability Section (ADS). She is the 2020 recipient of SAA's Mark A. Greene Emerging Leader Awardand was recognized in three SAA Council resolutions as a co-founder of the Archival Workers Emergency Fund, for spearheading the Accessibility & Disability Section's“Archivists at Home” document, and for the “Guidelines for Accessible Archives for People with Disabilities.” In addition to her professional service with SAA, she has contributed to accessibility initiatives within DLF Digital Accessibility Working Group and the ArchivesSpace open source software and community by leading the Staff Interface Enhancement Working Group, Development Prioritization subteam, founding the Usability subteam, and chairing the Users Advisory Council. Learn more about your ad choices. Visit megaphone.fm/adchoices

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das neue Meta Update „Andromeda“ – und warum es für deine Werbeanzeigen ein echter Gamechanger sein kann. Ich erkläre, was sich dadurch im Meta-Ads-Algorithmus verändert, worauf du jetzt bei deinen Creatives achten musst und wie du deine Kampagnen zukunftssicher aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

This episode is a double from my visit to the Advanced Lateral Flow Conference. Usability is Innovation: Atomo DiagnosticsAtomo Diagnostics set out more than a decade ago to solve a surprisingly human problem in diagnostics: complexity. Founder John Kelly describes how even the best rapid tests—validated in pristine lab environments—often fail when they reach the real world, where people have no training, and shaky instructions. That gap between laboratory precision and real-world usability has huge implications for reliability, trust, and ultimately regulatory approval.Atomo's core insight is simple: most errors in point-of-care testing aren't biological—they're behavioral. The accessories people use in the field (cheap pipettes, dropper bottles, uncalibrated parts) invite mistakes, and the more steps required, the higher the failure rate. Kelly and his team approached the problem the way a designer might: observe how real users behave, then engineer around human nature instead of fighting it.To validate their approach, they went straight to the source—literally to the community—conducting studies in Africa with low-literacy users who received only picture-based instructions. “If it needs a lot of explanation, it's probably not obvious,” Kelly notes. The goal: build a device that is self-explanatory and self-correcting.Their solution, the Pascal platform, integrates every accessory needed to run a test—lancet, blood collection, and buffer reagent—directly into one cartridge. Instead of multiple steps and parts, users simply collect, press, and go. Each step is interlocked to prevent mistakes; for instance, the reagent button won't activate until blood is correctly loaded. It's engineering that enforces proper sequence, eliminating user doubt and waste.Kelly describes how this design delivers the right volume, in the right order, every time—removing the “what if I did it wrong?” anxiety that undermines confidence in results. It's the difference between a reliable diagnostic and a false sense of security.Atomo's HIV self-test—registered with the World Health Organization and distributed across Australia, Europe, and the UK—has demonstrated greater than 99% concordance between trained and untrained users. The company also supports a blood-based pregnancy test (approved in Europe and Brazil) that detects earlier than urine tests, and they're now developing the world's first active syphilis test, capable of distinguishing between current and previously treated infections.What's equally smart is their business model flexibility. Recognizing that many manufacturers already have validated lateral flow cassettes on the market, Atomo developed a “clip-on” usability upgrade that integrates their collection and buffer technology without requiring full retooling or revalidation—a bridge between old workflows and modern design.Beyond infectious disease, Kelly sees growth in at-home wellness and chronic condition monitoring—everything from testosterone and thyroid tests to celiac screening. The platform's adaptability makes it attractive for home use and clinical trials alike. One example: a pharmaceutical partner using Atomo's device to monitor liver toxicity in patients remotely, reducing clinic visits from three times a week to “only when needed.” It's better for patients, cheaper for healthcare systems, and faster for research.The bigger story here is that usability is innovation. Kelly's approach turns workflow design into a driver of impact. Instead of chasing exotic chemistry, Atomo focused on reliability and trust—two things that ultimately decide whether a test makes it into people's hands.As diagnostics and healthcare move increasingly into the home, Atomo's design philosophy feels ahead of its time. If the pandemic taught us anything, it's that people can and will take responsibility for their health—if we give them tools that make sense.Pitch Competition Finalist: EAZEBIOI also sat down with Ying Chen, founder of EAZEBIO, one of the Innovation Award finalists. Her company's portable strip-based diagnostic platform combines CRISPR and AI to bring precision health to everyone, especially in low-resource settings.The Problem: Reactive HealthcareYing opens by explaining the fundamental flaw she sees in today's healthcare system—it's reactive. We wait for symptoms to become severe before acting. EAZEBIO's mission is to shift the paradigm toward proactive, precision healthcare, emphasizing early detection and personalized intervention. Her team focuses on diseases often overlooked at the root-cause level—metabolic, autoimmune, and cardiovascular conditions.Their aim is to bridge the gap between scientific breakthroughs and universal access, translating biomarker data into actionable health insights. As Ying puts it, “We hope proactive, personalized care can provide health equity for everyone, no matter where they live.”Ying's background is a blend of pediatrics, research science, and business—she holds both a PhD and an MBA. Her experience inspired her to adapt the power of CRISPR from the lab to the home.In their prototype for sepsis detection, EAZYBIO's system uses CRISPR to identify antimicrobial resistance genes—the genetic clues that reveal which pathogen is causing an infection. The test also detects human protein biomarkers, providing a two-layered view of infection and host response.Here's how it works:* The CRISPR complex acts like a molecular “scissor,” recognizing and cutting specific DNA or RNA sequences associated with infection.* These sequences are tagged with a cortisol-based reporter. When the CRISPR cut happens, cortisol is released.* The released cortisol binds to split reporter proteins, generating a visible signal on a lateral flow strip.* An AI-powered app then reads and interprets the signal into a semi-quantitative result.This approach achieves roughly 300x signal amplification compared to conventional lateral flow assays—crucial for fast, reliable results.Sepsis is notoriously time-sensitive; treatment delays of more than three hours can dramatically increase mortality. Ying emphasizes that EAZEBIO's platform could enable clinicians to identify pathogens and select the correct antibiotic within one hour—a potentially life-saving improvement.While sepsis is their initial target, the underlying platform is modular and scalable, enabling future multiplexing for 3–5 pathogens per test. Beyond acute disease, the same technology could support early cancer detection and wellness testing, making high-quality diagnostics as easy as a home pregnancy test.Ying speaks with humility about being a finalist at ALFC, but it's clear the recognition validates EAZEBIO's bold vision. The conference gave her valuable exposure to peers across R&D and manufacturing, as well as insights into where diagnostics are heading over the next decade.Her takeaway? Collaboration and accessibility matter just as much as innovation. “It's not just technology—it's about bringing care to everyone, whether they live in a big city or a rural village.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir drei richtig starke BFCM-Hebel, die fast niemand nutzt – und die dir dieses Jahr helfen können, noch mehr aus dem Q4 herauszuholen. Ich zeige dir, worauf du achten solltest, damit du im Black Friday Chaos nicht untergehst, sondern gezielt und profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Wir leben in einer Zeit, in der alles schneller, smarter und effizienter wird. Doch je mehr wir optimieren, desto weniger scheint sich wirklich zu verbessern. Wir verkleinern Probleme, nur um sie sofort wieder zu vergrößern. Wir sparen Energie, nur um mehr zu verbrauchen. Wir automatisieren Arbeit, nur um uns noch mehr Aufgaben aufzubürden. In dieser Episode tauchen wir tief in das Paradox des Rebound-Effekts ein, ein Mechanismus, der still und hartnäckig die Geschichte von Technik, Wirtschaft und menschlichem Verhalten begleitet. Wir sprechen darüber, was der Rebound-Effekt ist, warum Effizienzgewinne so oft verpuffen, wie psychologische, ökonomische und technologische Mechanismen zusammenwirken und warum gerade UX-, UI- und HMI-Design entscheidend beeinflussen, ob Effizienz zu Entlastung oder zu noch mehr Komplexität wird. Vom 3-Liter-Auto, das nie kam, über Haushaltsgeräte, die zu mehr Komfort statt weniger Verbrauch führen, bis hin zur digitalen Arbeitswelt, die uns effizienter, aber nicht entspannter macht: Der Rebound-Effekt zeigt, wie schwer es uns fällt, mit unseren eigenen Fortschritten umzugehen. Die zentrale Frage lautet: Verbessern wir wirklich die Welt – oder verbessern wir nur unsere Fähigkeit, sie weiter auszubeuten? Zum Schluss geht es um Haltung und Verantwortung: - Was bedeutet „Technologie mit Respekt“? - Wie können wir als Designer und Entscheider den Rebound-Effekt entschärfen? - Warum echter Fortschritt manchmal darin liegt, Dinge wegzulassen – nicht hinzuzufügen? Eine Episode über Klarheit, Bewusstsein und den Mut zum Weniger.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wie du dir bis zu 80 % Förderung für unsere Beratung sichern kannst – direkt vom Staat. Ich erkläre dir, für wen das gilt, welche Voraussetzungen du erfüllen musst und wie der genaue Ablauf aussieht. Wenn du überlegst mit uns zusammen zu arbeiten, aber noch einen relativ kleinen Shop hast, ist das deine Chance. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this second installment of our deep dive into applied equine podiatry, Dr. Alberto Rullan continues his conversation with KC LaPierre, a respected expert in hoof health and founder of a global training program dedicated to equine foot care. Together, they unpack the reasons why more farriers, veterinarians, and horse owners are seeking alternative approaches when traditional methods no longer produce results.In this episode, you'll learn:• What to expect during the transition from traditional shoeing to applied podiatry• How frog health and the digital cushion impact long-term movement and performance• Why the “Spectrum of Usability” is used to assess and guide individualized rehab• How applied equine podiatry fits within a team-based model of care• Why education, not competition, is the future of foot-focused equine wellnessStay tuned for Part 3, where KC breaks down the rigorous 18-month program that's preparing a new generation of foot care specialists around the world. Don't forget to subscribe, follow, and rate the podcast, and connect with us on social @pevsocala and @albertorullanvm. We're here to support your stride above!KC LaPierre's Linkshttps://appliedequinepodiatry.org/https://perfecthoofwear.comhttps://hooflevel.comLinks For You:• Our Website • Facebook • Instagram • Youtube Dr. Alberto Rullan, VMD• Website• LinkedIn• Instagram

Zum YouTube Video: https://youtu.be/z5NjxHi3HyM In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine unterschätzte Sache, mit der viele 6-stellige Onlineshops jeden Monat bares Geld verbrennen. Ich verrate dir, woran es liegt, wie du dieses Problem erkennst und welche Hebel du nutzen kannst, um deinen Adspend effizienter einzusetzen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Karim Harbott: From Requirements Documents to Customer Obsession—Redefining the PO Role Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Strategic, Customer-Obsessed, and Vision-Driven   "The PO role in the team is strategic. These POs focus on the customer, outcomes, and strategy. They're customer-obsessed and focus on the purpose and the why of the product." - Karim Harbott   Karim believes the industry fundamentally misunderstands what a Product Owner should be. The great Product Owners he's seen are strategic thinkers who are obsessed with the customer. They don't just manage a backlog—they paint a vision for the product and help the entire team become customer-obsessed alongside them.  These POs focus relentlessly on outcomes rather than outputs, asking "why are we building this?" before diving into "what should we build?" They understand the purpose of the product and communicate it compellingly.  Karim references Amazon's "working backwards" approach, where Product Owners start with the customer experience they want to create and work backwards to figure out what needs to be built. Great POs also embrace the framework of Desirability (what customers want), Viability (what makes business sense), Feasibility (what's technically possible), and Usability (what's easy to use). While the PO owns desirability and viability, they collaborate closely with designers on usability and technical teams on feasibility.  This is critical: software is a team sport, and great POs recognize that multiple roles share responsibility for delivery. Like David Marquet teaches, they empower the team to own decisions rather than dictating every detail. The result? Teams that understand the "why" and can innovate toward it autonomously.   Self-reflection Question: Does your Product Owner paint a compelling vision that inspires the team, or do they primarily manage a list of tasks? The Bad Product Owner: The User Story Writer "The user story writer PO thinks it's their job to write full, long requirements documents, put it in JIRA, and assign it to the team. This is far away from what the PO role should be." - Karim Harbott   The anti-pattern Karim sees most often is the "User Story Writer" Product Owner. These POs believe their job is to write detailed requirements documents, load them into JIRA, and assign them to the team. It's essentially waterfall disguised as Agile—treating user stories like mini-specifications rather than conversation starters. This approach completely misses the collaborative nature of product development.  Instead of engaging the team in understanding customer needs and co-creating solutions, these POs hand down fully-formed requirements and expect the team to execute without question. The problem is that this removes the team's ownership and creativity. When POs act as the sole source of product knowledge, they become bottlenecks.  The team can't make smart tradeoffs or innovate because they don't understand the underlying customer problems or business context. Using the Desirability-Viability-Feasibility-Usability framework, bad POs try to own all four dimensions themselves instead of recognizing that designers, developers, and other roles bring essential perspectives. The result is disengaged teams, slow delivery, and products that miss the mark because they were built to specifications rather than shaped by collaborative discovery. Software is a team sport—but the User Story Writer PO forgets to put the team on the field.   Self-reflection Question: Is your Product Owner engaging the team in collaborative discovery, or just handing down requirements to be implemented?   [The Scrum Master Toolbox Podcast Recommends]

Gute Navigation fühlt sich nicht gedacht an, sie fühlt sich richtig an. Intuitive Navigation heißt: Nutzer finden den richtigen Weg, ohne lange darüber nachzudenken. Doch genau das ist eine Herausforderung. Denn Intuition entsteht nicht zufällig, sie ist das Ergebnis präziser Gestaltung.Was braucht es, um Software so zu bauen, dass Menschen „einfach wissen“, wo sie klicken müssen? Welche Rolle spielen Sprache, Leserichtung, Symbole, Erwartungen und Suchfunktionen? Und warum ist es gefährlich, sich allein auf den „Happy Path“ zu verlassen? Denn: Menschen verlassen Pfade, haben Unterbrechungen, ändern ihre Meinung und wollen trotzdem ankommen.Intuitive Navigation beginnt mit Empathie: für den Zustand, das Ziel und die Perspektive der Nutzenden.Besser ankommen, ganz ohne Umwege, wünschen …Chris & Alexvon https://wahnsinn.design Das ist Besser mit Design, ein Wahnsinn Design PodcastVielen Dank fürs Zuhören

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über das vielleicht größte, aber oft übersehene Hindernis für Wachstum im E-Commerce: du selbst. Ich zeige dir, welche Denk- und Entscheidungsfehler dich auf dem Weg zum nächsten Umsatzlevel ausbremsen – und wie du es schaffst, dein Unternehmen aus der Gründerfalle zu führen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um dein CAC-Ziel – also die Customer Acquisition Cost – und ob deine aktuellen Vorgaben wirklich sinnvoll und realistisch sind. Ich erkläre dir, warum viele Shops sich hier verkalkulieren, worauf es stattdessen ankommt und wie du deine Profitabilität sauber im Blick behältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The real horror? It's not the prototype that's broken… It's her process.Today, we're trading our usual interviews for a Halloween story straight out of every designer's worst nightmare: The Infinite Usability Test.Meet Evelyn—a mid-level UX researcher running a morning of user tests that won't quit. Every time she adjusts the design, another “Alex” walks in and repeats the same fateful words: “I can't find the button.”As the day unravels, Evelyn realizes she's stuck in more than a bad sprint—she's caught in a validation loop. Each fix only pulls her deeper into the same mistakes, and each round of testing brings her face-to-face with the one insight she's been avoiding all along.Because sometimes, the scariest thing in UX isn't user feedback…It's hearing something you didn't expect.Join us for a hauntingly familiar tale about deadlines, doubt, and the difference between proving you're right and learning that you're not.Will Evelyn escape the room—or will she keep testing until the end of time?Tune in to find out… if you dare.---Featuring Actress and UX Designer extraordinaire, Stephanie TerreroIf you enjoyed this spooky UX Design scary story, check out our previous episodes:• The Stakeholder from Hell• The Tale of the Cursed Prototype• A Cautionary Tale of Deceptive UX Patterns —Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• ⁠Get a FREE audiobook AND support the show⁠• ⁠Support the show on Patreon⁠• ⁠Check out show transcripts⁠• ⁠Check out our website⁠• ⁠Subscribe on Apple Podcasts⁠• ⁠Subscribe on Spotify⁠• ⁠Subscribe on YouTube⁠• ⁠Subscribe on Stitcher

In this special Halloween episode, we follow Evelyn—a weary UX researcher trapped in a testing loop that refuses to end. Each new participant looks strangely familiar. Each test begins the same way. And no matter what she changes, they all say the same thing: “I can't find the button.” The post In the Dark: The Infinite Usability Test appeared first on Retro Time.

Luxus war früher sichtbar: teure Autos, seltene Uhren, goldene Skyline. Besitz war Status, Exklusivität das Ziel. Heute hat sich das Bild gewandelt. Luxus ist nicht mehr laut, glänzend oder demonstrativ, er ist leise, reduziert und zutiefst menschlich. In dieser Episode des Mensch-Technik Podcast spreche ich über die neue Sprache des Luxus: Intuition statt Instruktion, Reduktion statt Reizüberflutung, Vertrauen statt Kontrolle und Sinnlichkeit statt Showeffekt. Es geht um das, was bleibt, wenn Oberflächen verschwinden, um Erlebnisse, die respektvoll, selbstverständlich und spürbar sind. Technologie wird dabei nicht zur Bühne, sondern zum stillen Partner. Sie verschwindet hinter dem Erlebnis, entlastet den Menschen und schafft Raum für das, was wirklich zählt: mentale Souveränität. „Quiet Luxury“ verändert das Denken über Design, User Experience und Human-Machine Interaction verändert. Echter Luxus liegt darin, verstanden zu werden, ohne sich erklären zu müssen. Kernfragen der Episode: - Wie definiert sich Luxus im digitalen Zeitalter? - Warum ist „Intuition“ das neue Statussymbol? - Wie kann Technologie Luxus spürbar machen, ohne sich in den Vordergrund zu drängen? - Und was bedeutet „Pelz nach innen tragen“ im Kontext von UX und HMI? Moderner Luxus ist mentale Leichtigkeit, Technologie, die uns nichts beweisen will, sondern uns besser leben lässt. Quiet Luxury ist nicht weniger, sondern bewusster. Und vielleicht ist genau das der wahre Fortschritt.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Is artificial intelligence custom-made for legal tasks better than general AI tools like Google Gemini and ChatGPT? That is the topic of this episode featuring Legalbenchmarks.ai Founder Anna Guo. Anna is a former BigLaw lawyer who left the practice to become an entrepreneur and now focuses her energies on quantifying the utility of AI in the legal industry. Anna's initial anecdotal research for colleagues quickly revealed a strong community interest in a systematic approach to evaluating legal AI tools. This led to the creation of Legalbenchmarks.AI, dedicated to finding out where the promise of humans plus AI is truly better than humans alone or AI alone. The core of the research involves measuring the "delta," or the extent to which AI can elevate human performance. To date, Legalbenchmarks.ai conducted two major studies: one on information extraction from legal sources and a second on contract review and redlining. Key Findings from the Studies: Accuracy vs. Qualitative Usefulness: The highest-performing general-purpose AI tools (like Gemini) were often found to be more accurate and consistent. However, the legal-specific AI tools often received higher marks in qualitative usefulness and helpfulness, as they align more closely with existing legal workflows. Methodology: The testing goes beyond simple accuracy. It includes a three-part assessment: Reliability (objective accuracy and legal adequacy), Usability (qualitative metrics like helpfulness and coherence for tasks such as brainstorming), and Platform Workflow Support (integration, citation checks, and other features). Human-AI Performance: In the contract analysis study, AI tools matched or exceeded the human baseline for reliability in producing first drafts. Crucially, the data demonstrated that the common belief that "human plus AI will always outperform AI alone" was false; the top-performing AI tool alone still had a higher accuracy rate than the human-plus-AI combo. Risk Analysis: A significant finding was that legal AI tools were better at flagging material risks, such as compliance or unenforceability issues in high-risk scenarios, that human lawyers missed entirely. This suggests AI can act as a crucial safety net. Strengths Comparison: AI excels at brainstorming, challenging human bias, and performing mass-scale routine tasks (e.g., mass contract review for simple terms). Humans retain a significant edge in ingesting nuanced context and making commercially reasonable decisions that AI's instruction-following can sometimes lack. Discussion Highlights: [0:00] – Introduction and background of Anna Guo and Legal Benchmarks AI. [4:30] – The impetus for starting systematic AI benchmarking. [6:00] – Explaining the concept of measuring the "delta" in performance. [9:00] – Detailed breakdown of the three-part AI assessment methodology. [15:00] – Discussion of the contrasting results: general LLM accuracy vs. legal AI qualitative value. [19:00] – Results on AI performance matching human reliability in contract drafting. [21:00] – Debunking the myth about Human + AI always outperforming AI alone. [23:00] – The finding that legal AI excels at surface material risks that lawyers miss. [27:00] – A SWOT analysis of when to use humans and when to use AI. [30:00] – Future roadmap for Legal Benchmarks AI research.  

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Clement Manyathela speaks to Andries Burger, CEO of SHEQ4SME who shares some insight into how workplace ergonomics work and how they affect employees.The Clement Manyathela Show is broadcast on 702, a Johannesburg based talk radio station, weekdays from 09:00 to 12:00 (SA Time). Clement Manyathela starts his show each weekday on 702 at 9 am taking your calls and voice notes on his Open Line. In the second hour of his show, he unpacks, explains, and makes sense of the news of the day. Clement has several features in his third hour from 11 am that provide you with information to help and guide you through your daily life. As your morning friend, he tackles the serious as well as the light-hearted, on your behalf. Thank you for listening to a podcast from The Clement Manyathela Show. Listen live on Primedia+ weekdays from 09:00 and 12:00 (SA Time) to The Clement Manyathela Show broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/XijPLtJ or find all the catch-up podcasts here https://buff.ly/p0gWuPE Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.

In this episode of SaaS Fuel, host Jeff Mains sits down with Vitaly Motuz, founder of Reviews On My Website. Vitaly shares his journey from high school side projects to building a successful SaaS business focused on reputation management for local businesses. The conversation dives deep into product simplicity, scaling challenges, client-centric growth, leadership mindset, the impact of reviews (good and bad), and how AI is reshaping the landscape. Whether you're a SaaS founder, leader, or just passionate about tech, this episode is packed with actionable insights!Key Takeaways00:00 "Sparked Idea for Review Tool"04:19 "Simple Reputation Management Software"06:36 "Expanding Tools for Market Growth"11:42 Focusing on Marketing and Growth13:11 Learning to Delegate as Founder17:16 Startup Success in 201722:43 "Leadership, Hiring, and Growth Blueprint"24:53 "Small Remote Team Challenges"28:39 "Simplicity Over Features Wins"32:18 Customer Request Prioritization Strategy37:10 "Prioritize Stability, Avoid Quick Fixes"38:51 "Testing Features for Usability"42:14 AI Transforming Business OperationsTweetable QuotesViral Simplicity in Reputation Management: "And that's kind of like one of the things that all our customers tell us is we're one of the most intuitive and simple reputation platforms out there." — Vitaly Motuz Viral Topic: The Secret to Expanding Market Reach Quote: "it wasn't so much I think there were new platforms that helped us expand but rather expanding the tools that we offer." — Vitaly Motuz Letting Go as a Founder: "So one of the struggles for me was letting go some of the control and be open to finding help, finding somebody to bring on board to help me with some of those stuff." — Vitaly Motuz "It's providing the simple, simplest reputation management software for local businesses and agencies that simply works." — Vitaly Motuz Startup Flexibility: "So at the beginning you gotta be nimble. You gotta kind of like try things and see what works." — Vitaly Motuz SaaS Leadership LessonsPlay Your Own Game: Focus on what makes your company unique instead of chasing competitors' features.Let Go to Grow: Delegate and release control, especially in areas where others can excel, freeing yourself for strategic work.Relentless Customer Focus: Listen to paying customers, and develop the roadmap based on their real needs and experience.Lead By Vision: Define and communicate your organization's purpose and direction so your team feels a part of the mission.Embrace the Learning Process: Experimentation and failure are part of the journey—analyze, learn, and adapt.Prioritize Simplicity Over Complexity: Resist bloated product features that distract from your core value.Guest Resourcesvitaly@reviewsonmywebsite.comhttps://reviewsonmywebsite.com/https://www.linkedin.com/in/vitalymotuz/Episode SponsorThe Captain's KeysSmall Fish, Big Pond –

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of The Blind Drive, Jeff Thompson and Tim Schwartz dig into the heart of something far bigger than a news headline—it's about access, equity, and the right to fully participate in life. A recent class action lawsuit filed against DraftKings for failing to make its sports betting platform accessible to blind users sparks a deeper conversation. This isn't a show about gambling—it's a show about accountability. Jeff and Tim explore the critical difference between accessibility and usability, calling out how too many companies chase legal compliance while ignoring real human experience. Accessibility laws like the ADA, Section 508, and WCAG 2.1 create a baseline—but people who are blind live beyond baselines. They demand tools that actually work in real life. The hosts also share trusted resources—from tech newsletters to accessibility podcasts—built by people who walk the talk. This episode challenges listeners to push past compliance and fight for true usability. No waiting. Do it today. Links from the show: Draft Kings lawsuit Top Tech Tidbits Freedom Scientific Training Podcast iBug Buzz Podcast Blind Level tech Unnute Podcast Network   Give feedback at 612-367-6093, love to hear from you! Thanks for listening!

Künstliche Intelligenz ist längst kein Zukunftsversprechen mehr – sie ist Realität. Viele denken bei KI sofort an ChatGPT, an Bildergeneratoren oder smarte Assistenten im Smartphone. Doch KI steckt längst auch in unseren Autos: Sie steuert Assistenzsysteme, optimiert Energieflüsse im E-Antrieb und passt Infotainment an unsere Gewohnheiten an. Unsichtbar und doch allgegenwärtig. In dieser Episode des Mensch-Technik Podcast nehme ich Sie mit auf eine Reise durch die aktuelle und zukünftige Welt der KI: - Welche Arten der KI gibt es eigentlich? Oder ist ChatGPT schon alles? - Sechs Grenzen und Herausforderungen, die den Weg der KI prägen - Drei Zukunftsaspekte, die unser Verhältnis zu Mensch und Technik grundlegend verändern werden Von Generative AI zur Agentic AI, vom Netz der Menschen zum Netz der Maschinen, von Automatisierung zu Human-Centered AI: Wir stehen an einem Wendepunkt, an dem sich entscheidet, wie wir mit KI leben, arbeiten und fahren werden. KI ist nicht nur ein Werkzeug. Sie ist auf dem Weg, Akteur und Partner zu werden, mit Chancen, Risiken und der Frage: Wie sehr vertrauen wir ihr?

In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers must rethink usability testing to account for personalised algorithms, behaviour-based ad targeting, and AI-powered search. Brand loyalty as a survival tactic In an age of disintermediation, programmes like Bonvoy are keeping users loyal through gamification and exclusive benefits, offering lessons for all industries. Content strategy for the AI era From FAQs and multilingual support to video answers and UGC, the path to visibility is paved with granular, high-quality, human-first content. Industry Case Study: Travel Through a detailed conversation with Matthew Gardiner, the episode explores how the travel industry has continually adapted to disruption. From the rise of OTAs and TripAdvisor to today's challenges around AI agents, soft adventure trends, live tourism, and sustainability expectations, travel may be the canary in the coal mine but its lessons are highly applicable to every sector. Key Takeaways: AI is not just changing how people search; it is rewriting how people trust, book, and choose. Being mentioned in AI conversations is the new SEO. Structured data and FAQ-rich content are your ticket in. Agents now do things, not just recommend. Optimising for transactions and post-click experience is vital. Loyalty schemes, brand identity, and customer advocacy matter more than ever to bypass AI's generic results. Usability testing must reflect real, personalised experiences, not idealised lab setups.

Joe Kissell takes on Apple's latest macOS in both Take Control of Tahoe and Mac Basics (2nd Edition), exploring the challenges of updating books for the sweeping design change introduced by Liquid Glass. They examine new apps, evolving features, and Apple's visual overhaul, debating form versus function and how users adapt to change over time. (Part 1)  Today's MacVoices is supported by TV+ Talk, our MacVoices series with Charlotte Henry focused on Apple TV+. From shows and other content to the business side there's always something to learn about apple's streaming service. Find it at the Categories listings on the web site or go directly to macvoices.com/category/tv-talk. Show Notes: Chapters: [0:00] Introduction: New Books and Apple's Tahoe OS [1:44] Writing Challenges and Annual OS Updates [3:59] Updating Mac Basics for Tahoe [5:19] Splitting Coverage Between Tahoe and Mac Basics [6:51] Overview of Tahoe's New Features [8:16] Covering New and Updated macOS Apps [10:56] Balancing Depth and Scope in Take Control Titles [13:27] The Rise of Apple's Built-In Apps [13:51] Introducing the Liquid Glass Interface [15:25] Accessibility and Usability Concerns [18:13] Mixed Experiences Across Devices [20:32] Adapting to Apple's Design Changes Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss  

Joe Kissell wraps up our conversation about Take Control of Tahoe and Mac Basics (2nd Edition) with comments on Apple's growing bundle of system apps, arguing choice is good but overload hurts usability, citing legacy tools like Stickies. He highlights Tahoe's automation boosts—Shortcuts that auto-run on triggers—and new passkey import/export for cross-manager use.  This edition of MacVoices is brought to you by our Patreon supporters. Get access to the MacVoices Slack and MacVoices After Dark by joining in at Patreon.com/macvoices. Show Notes: Chapters: [0:00] Why Apple keeps adding apps [1:26] Choice vs. overload (humor included) [2:17] Stickies as a legacy example [4:07] Constraints reduce cognitive load [5:55] Options you can ignore (Phone, journaling) [7:22] Familiar tools vs. learning new ones [8:29] Tying back to Liquid Glass choices [9:09] Shortcuts: new auto-run triggers [11:24] Passkey import/export and managers [14:07] Where to get the books and pricing [15:36] Premium membership and big discounts [16:40] Large, frequently updated catalog [18:09] High signal-to-noise vs. video [19:42] Lunch plans and wrap-up Links: Take Control of Tahoe by Joe Kissell - Take Control Books Mac Basics by Joe Kissell - Take Control Books Guests: Joe Kissell is the publisher of  Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, on Bluesky, and Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Is this the AI agent we've all been waiting for?

Listen now on Apple, Spotify, and YouTube.—Iwalola Sobowale is a research leader empowering tech innovation in Nigeria's exciting tech industry. As the Head of Customer Research at Moniepoint, she drives strategic research to enhance customer experience, improve product adoption, and strengthen market positioning.With a background in another Nigerian unicorn - Interswitch, Transsion who are the manufacturers of the Tecno and Infinix, the mobile device brands dominating the African continent, and Fidelity Bank, one of Nigeria's leading commercial banks, she has led initiatives that optimize digital banking, payments, and financial inclusion.Beyond her role, Iwalola is the co-founder of Usability for Africa, a ground-breaking research initiative that seeks to democratice usability knowledge for African tech. She is currently co-authoring a book that captures these insights and is also the host of The Spotlight Podcast, fostering industry knowledge-sharing to nurture the tech and business ecosystem.Her passion for innovation and commitment to excellence mark her as a standout professional in the field.In our conversation, we discuss:* How Iwalola defines customer-centric product development and ties it directly to strategy, not just research.* Why sharing research isn't just about visibility, it's about timing, relationships, and understanding internal decisions.* The difference between reacting to requests and actually guiding what gets built.* Tips for navigating low-maturity orgs without letting them define your trajectory.* Why asking “why” is underrated, and how to do it without getting kicked out of the room.Some takeaways:* To make real impact, researchers need to understand three things: what the business is doing, what it's not doing, and who the customer really is. Without clarity on these decisions, research either floats or gets ignored. Iwalola talks about the need for alignment—not just understanding the customer, but understanding the organization's strategic bets. That's where real influence starts.* You can't guide decisions if you don't know what decisions are being made. Guidance isn't about “being in the room” once a month. It's about reading internal docs, scanning Slack channels, asking for team roadmaps, and paying attention to who's working on what. The research doesn't stop at the user—it starts again inside the company. If you want to be helpful, you need to investigate your organization like you would any other system.* Iwalola makes research feel like a friendly place, no bad questions, no posturing. She shares often, asks stakeholders about what they already know, and brings curiosity instead of critique. That posture builds trust and slowly pulls even hesitant partners into the process. The goal is to help stakeholders make better calls, with you at the table.* Instead of begging for buy-in from resistant teams, start with those who already get it. Work closely with them, and let the results do the talking. Once other teams see that insights actually help drive progress, they'll start to seek you out. That's influence built by reputation—not explanation.* Leadership isn't used to being asked “why,” but it's one of the most important questions a researcher can ask. It unlocks context, helps you shape your work, and shows you're genuinely trying to support—not challenge—the direction. If you understand why something is being prioritized, you can better decide how to contribute. Just know your audience, and bring the “why” with care.Where to find Iwalola:* LinkedIn* Instagram* Twitter* Blog articles* Newsletter* PodcastStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Listen now on Apple, Spotify, and YouTube.—Loren is a UX Researcher with over 8 years of experience designing user-centered financial solutions. She's passionate about uncovering actionable insights that bridge user needs with business objectives, and specializes in transforming complex behaviors into strategies that elevate digital experiences. Loren currently works at JPMorgan Chase as a Lead UX Researcher for digital commerce solutions. Over her time at Chase she has worked across several organizations, getting to know a wide variety of customer-facing and employee-facing products and services giving her a unique insight into how the customer views Chase as a whole.Kathryn is a behavioral neuroscientist with experience in consumer research and methodological innovation. She earned her Bachelors in Neuroscience and Business from Muhlenberg College and her Masters in Behavioral and Decision Sciences at the University of Pennsylvania. She currently works at JP Morgan Chase as a User Researcher, with a focus on methodological development, infusing behavioral science and design thinking into the customer experience.In our conversation, we discuss:* What end-to-end research actually means in practice and why it starts before users ever touch your product.* How to use habit loops to map and influence real customer behavior without forcing change.* The power of live account interviews for breaking out of prototype fantasyland.* Strategies for building alignment and shifting stakeholders from “I need” to “we're solving.”* How internal playbooks, role-play exercises, and empathy maps help teams stay grounded in real life.Some takeaways:* End-to-end research isn't just a longer study, but a wider lens. Loren and Kathryn define end-to-end research as everything from a customer's initial intent to what happens after they close the product. It's not just about usability or funnel drop-off, but about how their lives influence how they interact with your product. To get real insight, you have to look outside the interface and understand what's happening before, during, and after each interaction. That kind of zoomed-out context changes the questions you ask and the recommendations you make.* Customers don't live inside your product and they won't change their habits for you. Many organizations build with the assumption that users will adapt. They won't. Through live account research, Loren uncovered how users ignore offers, stick to their routines, and reject anything that adds complexity. Kathryn explains how habit loops (cue → routine → reward) help teams understand why users behave the way they do, and why your product needs to slot into existing routines, not disrupt them.* Usability labs are structured, focused, and quiet. Real life is not. That's why live account research can be so powerful; users bring their own data, context, and mess. Watching someone navigate a real account reveals things no A/B test or journey map ever could, especially when paired with tools like empathy maps that capture what people are saying, doing, thinking, and feeling.* To build cross-team alignment, make the customer the common ground. When products span multiple teams, priorities clash. Loren uses design rationale briefs and vision statements to realign teams around what the customer wants, not just what each team needs. Kathryn emphasizes the importance of shared language and moving from “I need” to “we're building.” Getting people into the same room, physically or virtually, and grounding them in the customer's perspective is what turns politics into partnership.* If you want teams to understand context, you have to simulate real life. Kathryn runs role-playing workshops where stakeholders juggle real-life distractions while interacting with a product. It's a reminder that customers are busy, stressed, and multitasking, and your product has to work under those conditions. Loren adds that this mindset shift helps counter the overconfidence teams can get from testing in perfect research environments. Their advice: don't just study what customers say, watch what they actually do in the wild.Where to find Loren:* LinkedInWhere to find Kathryn: * LinkedInStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

Simplicity, a scripting language so simple that it can fit on a t-shirt, has finally launched on Liquid after a decade of development. Andrew Poelstra, who works as director of research at Blockstream, explains how it works & why it's good for Bitcoin. Time stamps: (00:00:50) Introducing Andrew Poelstra (00:01:45) Simplicity: Now Live on Liquid (00:02:12) Elements and Liquid's Technical Evolution (00:03:09) Is Simplicity a Response to Solidity? (00:05:40) Simplicity's Programming Model & Rust Inspiration (00:08:04) Demo Applications and Simplicity Playground (00:10:03) Why Not Stick with Bitcoin Script? (00:11:48) Bitcoin Script's Limitations and Quirks (00:19:14) Simplicity's Capabilities: Computation & Covenants (00:22:26) Formal Verification and Multi-Language Implementations (00:25:21) Machine-Checkable Proofs and Contract Safety (00:29:07) Covenants, OP_CAT, and Script Extension Fears (00:33:26) Simplicity as a Future Script Extension Path (00:34:31) Ethereum's Design Mistakes & Simplicity's Approach (00:53:00) Simplicity's Lateness and Ethereum's Rise (01:01:12) Simplicity's Usability and Adoption Challenges (01:04:18) Potential Use Cases for Simplicity: Vaults, Business Logic, Quantum Signatures (01:08:06) Wallets and Simplicity Integration (01:16:30) Simplicity vs. Soft Forks for New Opcodes (01:19:01) Jets: Optimizing Simplicity with Native Code (01:22:44) Collider Script and High-Cost Emulation (01:24:44) Resource Limits and Transaction Size (01:29:34) Non-Scammy, Technologically Interesting Altcoins: Monero, Zcash, Grin, and Sia (01:33:14) Where to Learn More About Simplicity

Microsoft Edge is the default web browser and PDF reader in Windows 11, and a modern and capable successor to the Internet Explorer browser of yesteryear. It's built on the same Chromium web platform that Google uses for Chrome, and it integrates more deeply with Windows and Microsoft online services–most notably Copilot–than other browsers. But Microsoft Edge is also a vector for some of the worst behaviors in Windows 11. For this reason, it's important to configure Microsoft Edge correctly, whether you expect to use it regularly or not. Host: Paul Thurrott Download or subscribe to Hands-On Windows at https://twit.tv/shows/hands-on-windows Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

"I think we have hit a tipping point where procurement has become a pretty complicated practice. There's so many options and choices and optimizations with concepts that are just so alien to the typical user." - Jason Kim, Senior Director of Product Management, Coupa The procurement technology landscape demands solutions that work for both power users and occasional requesters, yet many organizations struggle with platforms that create friction rather than facilitating smooth workflows. Usability isn't just about the user experience. It's about adoption, compliance, and ultimately the strategic perception of procurement itself. In this episode, Jason Kim, Senior Director of Product Management at Coupa, explains how AI, integration capabilities, and user interface design are reshaping the procurement experience for everyone from seasoned buyers to infrequent requesters. Jason shares practical insights on designing systems that eliminate cognitive overhead, the critical importance of transparency in procurement workflows, and how meeting users where they are (rather than forcing them into rigid interfaces) drives better outcomes for procurement organizations. Jason also discusses: How the procurement technology landscape has evolved from suite-based to point solutions and back again over the past decade Why successful procurement platforms must meet users in their existing workflows rather than forcing context switches The critical difference between designing for power users versus infrequent requesters (and why both matter) Why eliminating cognitive overhead is essential for user adoption and spend management compliance The evolution from centralized to truly decentralized procurement models enabled by intelligent orchestration Links: Jason Kim on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube  

Can Microsoft Edge really change your mind about web browsing? After years of skepticism and critique, I've taken a fresh look at Edge, and you might be as surprised as I was to discover the improvements it has undergone. Join Paul, on an unexpected journey as we explore how Edge's new WebUI 2.0 interface and performance enhancements are transforming it into a speedier, more user-friendly option. Microsoft has been working behind the scenes to trim the unnecessary and boost the essential, making Edge not just another browser, but a viable, competitive choice for everyday use. Host: Paul Thurrott Download or subscribe to Hands-On Windows at https://twit.tv/shows/hands-on-windows Want access to the ad-free video and exclusive features? Become a member of Club TWiT today! https://twit.tv/clubtwit Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

In this podcast episode, Michelle Frechette interviews Natalie MacLee and Nathan Tyler, co-founders of NSquared. They discuss their journey from developing popular WordPress plugins to launching SaaS products like Aaardvark, an accessibility platform, and Blink Metrics, a data management tool for small businesses. The conversation covers the challenges of fragmented business data, the importance of web accessibility, and the differences between WordPress plugins and SaaS solutions, highlighting N Squared's commitment to innovation and supporting both the WordPress community and broader digital needs.Top Takeaways:From WordPress Roots to SaaS Expansion: Natalie MacLees and Nathan Tyler started with successful WordPress plugins like Simply Schedule Appointments and Draw Attention. Realizing some challenges couldn't be solved within WordPress alone, they expanded into SaaS to build scalable tools that work both inside and outside the WordPress ecosystem.Introducing Aaardvark and Blink Metrics: Their new tools—Aaardvark and Blink Metrics—tackle accessibility and data overwhelm. Aaardvark offers automated and manual accessibility testing, with WordPress integration. Blink Metrics pulls data from multiple sources into a centralized, easy-to-read dashboard for small businesses, simplifying decision-making.Prioritizing Accessibility and Innovation:Accessibility is a major focus. Aaardvark is developing an AI tool to check color contrast in complex designs and supports multilingual websites. They're also launching Aaardvark Circle, a community to help professionals improve accessibility in their work.The Marketing Challenge of SaaS vs. WordPress: Marketing SaaS is harder than WordPress plugins, which get exposure through WordPress.org. SaaS tools require outreach and education to build awareness. Natalie and Nathan are leaning into this challenge to grow beyond the WordPress bubble.Coexistence of Platforms and a Broader Mission: Though they're expanding into SaaS, Natalie and Nathan still actively support their WordPress products. They believe in building tools that work across platforms, aiming to improve accessibility and usability for the entire web—not just WordPress users.Mentioned In The Show:N SquaredDraw AttentionSimply Schedule AppointmentsCalendlyAAArdvarkBlink MetricsSimple Client Dashboard 

Every four years, the American Society of Civil Engineers (ASCE) issues its Report Card for America's Infrastructure. Expressed in reader-friendly letter grades, the ratings document the current state of the country's major infrastructure assets, while also identifying needed improvements and contextualizing the relative health of these assets over time. Today, we talk to two experts--TTI's Edith Arámbula Mercado and the Texas Department of Transportation's Jamie Farris--about ASCE's 2025 report card and how Texas ranks nationally in terms of the health and reliability of its roads and bridges.  

Taylor Otwell (@taylorotwell) didn't just create the popular open-source framework Laravel. He turned it into a highly profitable business that helps developers build profitable businesses themselves. Few other open-source devs have such a clear understanding of market needs AND developer requirements. Taylor shares his approach to monetizing freely available code, how he intentionally built an ecosystem of free and paid-for tooling, and where the Laravel journey will go.The blog post: https://thebootstrappedfounder.com/taylor-otwell-the-quite-entrepreneurial-creator-of-laravel/ The podcast episode: https://tbf.fm/episodes/394-taylor-otwell-the-quite-entrepreneurial-creator-of-laravelCheck out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Raja Chakravorti (Stellar Development Foundation), Brad Harrison (Venus Labs), Oli Harris (Arda) and Mark Greenberg (Kraken) joins CoinDesk Indices' Andy Baehr to discuss the challenges and opportunities of tokenizing traditional assets, from money market funds to sovereign debt and equities.-This content should not be construed or relied upon as investment advice. It is for entertainment and general information purposes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.