The CoachIN Podcast

Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcase some of the brightest stars in the industry and learn more about their experiences and roads to success. In another ClientSpeak episode, we talk with Justin Ergler, Director, Alternative Fee Intelligence and Analytics for GSK. As a key member of a large in-house legal team, Justin sees the range of law firm interactions from both a legal acumen and a client service angle. During this episode he'll share his thoughts on: 1) What factors influence whether you hire outside counsel? 2) What are some things that outside counsel have done that have made a positive impression and/or impact? 3) Do in-house counsel care if your outside counsel is a super/best/elite lawyer? 4) What law firm trends are you seeing that you would like to either end or continue? 5) What advice would you give to a junior associate at a law firm? 6) Is there one resource you use over another when soliciting referrals from colleagues for outside counsel? 7) What are the biggest mistakes outside counsel can make? (What should law firms avoid?) If you are an in-house counsel and would like to share your thoughts on how to better serve your needs as a client with law firms all over the country, please let us know! We'd love to talk with you! Contact morgan@society54.com. Contact us to fast track changes in your law firm to meet and exceed your clients' expectations. Visit Society54.com for more information.

Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcase some of the brightest stars in the industry and learn more about their experiences and roads to success. On this episode, we have our first CLIENTSpeak conversation with Edward Bender, General Counsel & Executive Director of Regulatory Affairs with the South Carolina Hospital Association. Edward, a former attorney at a South Carolina law firm, shares with us his unique insights having been outside counsel and now is looking at the legal landscape from a client lens. We discuss several key topics to providing exceptional client service including: - Tips on proper communication with clients - How budgeting and creative pricing can set your firm apart - Strategies for marketing communications directed at prospects and clients - Guidance for Associates looking to establish themselves early in their career - What will get the attention of most clients from an experience standpoint If you are an in-house counsel and would like to share your thoughts on how to better serve your needs as a client with law firms all over the country, please let us know! We'd love to talk with you! Contact morgan@society54.com. Contact us to fast track changes in your law firm to meet and exceed your clients' expectations. Visit Society54.com for more information.

Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Vanessa Petrea, Senior Manager, Business Development at Pillsbury Winthrop Shaw Pittman LLP. In this conversation, Vanessa and I discuss: - AI Technology - Industry team focuses - How to best serve clients through internal communication - How BD/Marketing teams can up their game with legal knowledge - The impact of diversity and inclusion for firms For more information about any of these topics, please visit society54.com

Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Morgan Horvitz, Business Development Manager for Jackson Lewis P.C. In this conversation, Morgan and I discuss: - The strategic use of client & industry teams - How to leverage data to improve the bottom line - How they're reacting to more clients going green For more information about any of these topics, please visit society54.com

Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Jessica Jaramillo, Marketing Director for Ireland Stapleton Pryor & Pascoe, PC. In this conversation, Jessica and I discuss: - How they're currently leveraging technology for revenue generation - The benefit of a new website design - The advantage that an all in client service approach can have for a firm For more information about any of these topics, please visit society54.com

Developing new business seems awfully daunting for a lot of professional services firms and members. So, I want you to imagine this scenario: You are given a room full of 20, 50, 100 prospects. People who are truly interested in what you do and what you have to say. You have their undivided attention and they've blocked an hour of their day to hear you educate them on something that could critically impact their business. What that scenario is, is a speaking engagement. In many years of coaching, the issue of mismanaged opportunities with speaking engagements comes up time and time again. So today, we will share a couple of tips, amongst the multitude of things you can do when booked to speak at a webinar, conference or CLE, to make it worth your while. These are tactics you should leverage before, during and after a presentation to get and stay engaged with that prospect pool. Even if you've left that money on the table before, I'm going to help you secure it moving forward. To learn more about how our team can help you get the most out of your speaking engagements using these and many other tactics, visit society54.com and contact us today.

Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcase some of the brightest stars in the industry and learn more about their experiences and roads to success. On this episode, we're excited to talk with Amy Verhulst, a Senior Marketing Manager at Coats Rose in Houston, Texas. Amy is an experienced business development and marketing professional in the legal and professional services industries. She has a passion for professional, peer-to-peer organizations, and currently serves as President-Elect of the Legal Marketing Association Southwest Region. She leads the Marketing and Business Development department at Coats Rose, P.C. in Houston, Texas, where she resides with her husband and two children. We will talk with Amy about her background, her recent experience at our Roundtable retreat and how she leverages confidence and self awareness in her style. Please welcome Amy Verhulst. Society54.com