Podcasts about senior marketing manager

Membership is more than a transaction. It's an experience shaped by what happens after a member joins and before they decide to stay.In this episode, host Rhoni Rakos, ASAE Tech Council member and digital strategy consultant, leads a cross-functional conversation with association experts who are rethinking how we design the membership experience. Together, they explore how behavioral cues, design strategy, and member data can help associations build more intentional, trust-driven journeys.Guests include:• Michelle Wroblewski, Director of Association Growth and Strategy• Brittany Lancor, Senior Marketing Manager at PropFuel and incoming Chair of the ASAE Marketing Professionals Advisory Council• Evan Reid, Senior Director of Analytics and ASAE Tech Council memberThis episode is part of Decoding Membership, a three-part podcast series by the ASAE Technology Professionals Advisory Council. Each episode brings together diverse voices to explore how associations can evolve recruitment, retention, and renewal strategies using behavioral science, data analytics, and cross-departmental collaboration.

Join us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit myTick Talk.com to explore their innovative product.   

June 5, 2025 ~ Sarah Carr, Senior Marketing Manager at St. John's Resort, joins Kevin on the Pure Michigan Golf Tour to share what the resort does to giveback and many of their summer activities for all ages.

In this episode Lauren is joined by Lulu's Senior Marketing Manager, blog writer, and master of copy, Paul Hobday. Paul responds to episode #53,  How to Create A Writing Habit That Actually Sticks, and offers practical advice for aspiring writers ready to level up their writing habit into a purposeful writing practice. Don't miss Content Entrepreneur Expo, THE event for creators, authors, and entrepreneurs. Visit cex.events to learn more and use promo code LULU100 to save $100 on your ticket

With an epic teacher shortage, schools are turning to tutoring to solve for the 40% mixed ability teaching currently burdening teachers. What are the logistics of adding tutoring, how does it work? What subjects can be covered? Are tutors qualified and how does feedback work? Listen in as LeiLani and Connie Warren, M.Ed. , Senior Marketing Manager, BookNook discuss this important topic as schools prepare for even more losses of teachers going into the 2025-26 school year. High-impact tutoring has the potential to solve major problems schools have with both staffing and driving achievement for all learners.

Daniel Lupu is the Senior Marketing Manager at Skyscanner, a search engine for deals on flights, hotels, and car rentals serving 110 million users monthly. In this episode, Daniel shares lessons and results from the tests he's run. He discusses his team's approach to navigating SKAN, the creative strategies they've implemented, and his observations of the relationship between paid and organic search ads on Apple.  Questions Daniel answered in this episode:What is Skyscanner, and what do you do for them?How did your background shape your growth at Skyscanner?What prompted your move into the app marketing space?Can you walk us through your app growth strategy?How do you evaluate success in UA campaigns? What are you optimizing for?What are some tips for getting the best flight?What's been your approach to navigating SKAN and ATT on iOS? Have you made any creative or strategic shifts to improve performance there?How do paid and organic search on Apple Search Ads influence each other?How do you manage budget allocation and campaign planning for peak travel times?What recommendations do you have for visiting London?Timestamp:0:54 Intro to Skyscanner and Daniel's role1:27 Daniel's background4:41 Driving user acquisition in the travel industry8:05 How to find flight deals9:35 Data points beyond SKAN12:23 Insights from their ASA test on paid and organic13:55 Creative testing17:16 Adjusting for seasonality18:20 Lessons learned and solid advice20:50 What to do in LondonQuotes:(18:20-18:41) “I have learned not to make assumptions based on previous learnings. Just because something worked in a certain manner at some point in the past, it doesn't mean that we'll see similar behavior from that particular audience or from that particular campaign the next time we run it.”(19:00-19:30) “Don't try to have the perfect measurement framework. If you think about it, tracking was different back in the day; now it has a lot of challenges, and I don't think that's going to improve anytime soon. So if you want to scale, you have to have some solid, valid assumptions and go ahead without having full visibility of your performance.”  Mentioned in this episode:Daniel Lupu's LinkedInSkyscanner's app

Chances are, your ideal buyer isn't limited to just North America. That's why we expanded our State of Marketing to Engineers report to include data about the buying decisions of engineers and technical buyers across Europe. We dive into the differences and similarities between the two audiences. In this episode, Wendy Covey chats with Udo Bormann, Senior Marketing Manager at Elector Media, to discuss the findings from the 2025 State of Marketing to Engineers report. They explore regional differences in marketing strategies, the importance of digital content such as video, social media trends, and the evolving role of AI in marketing. Udo shares insights on engineers' content preferences, the significance of trade shows, and the challenges of localization in Europe. The conversation emphasizes the need for marketers to adapt their strategies based on regional behaviors and preferences to effectively reach their target audience.Key TakeawaysEngineers in Europe and the US prioritize detailed and in-depth informationDigital platforms are crucial for the buying processGitHub is a leading platform for engineers in EuropeVideo content is increasingly important for engagementTrust in AI tools is lower in Europe compared to the USTrade shows remain significant for networking and showcasing products in EuropeLocalization is key in European marketing strategiesResourcesConnect with Udo on LinkedInConnect with Wendy on LinkedInDownload the 2025 State of Marketing to Engineers ReportWatch the WebinarRelated Article: Your Top Questions Answered from the 2025 State of Marketing to Engineers WebinarLearn more about Elektor

In this episode of DairyVoice, Connie Kuber of Sealpro Silage Barrier Films speaks with Jenn Grubb. Jen is Senior Marketing Manager with MilkPEP and they discuss initiatives to attract primarily youth to dairy. MilkPEP was borne by a 1990 Act of Congress to increase dairy milk consumption through category-level consumer marketing and they provide milk processors with national programs, actionable resources, industry insights and customizable marketing materials.This discussion explains who and how they target the consumer to promote milk, including gaming and social media programs.

In this Roofing Road Trips® episode, Megan Ellsworth is joined by Central States' Senior Marketing Manager, Melissa Dunson, and Stonegate CEO and Sherwin Williams' MetalVue Partner, Chris Morris, to discuss the exciting trend of roofers expanding into siding services and exploring how roofing and siding naturally complement each other. They'll talk about cutting-edge innovations like metal board and batten siding with hidden fasteners, which are revolutionizing the exterior cladding industry with their durability, low maintenance and modern style. As Central States gears up to launch their board and batten product nationwide, Melissa and Chris will break down its game-changing impact sharing valuable insights for roofers looking to add siding to their offerings and how to access these innovative products while successfully navigating this growing market.   Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up   Follow Us!   https://www.facebook.com/rooferscoffeeshop/   https://www.linkedin.com/company/rooferscoffeeshop-com   https://x.com/RoofCoffeeShop   https://www.instagram.com/rooferscoffeeshop/   https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw   https://www.pinterest.com/rcscom/   https://www.tiktok.com/@rooferscoffeeshop   https://www.rooferscoffeeshop.com/rss     #CentralStatesMfg #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry 

In this special Earth Day edition of Decoding Seafood by Mowi, Chef George Duran sits down with Kristen Stevens, Senior Marketing Manager at the Marine Stewardship Council (MSC), to explore how sustainable seafood plays a vital role in protecting our oceans.Tune in as they discuss MSC's latest Earth Day campaign, which empowers consumers to make ocean-friendly choices through the simple act of looking for the blue MSC label. From fun family-friendly activities to spotlighting everyday heroes making a difference, this episode dives into how each of us can support a thriving ocean—one seafood meal at a time.Whether you're a foodie, a parent, or someone passionate about the planet, this episode is a celebration of small actions with big impact.#salmon #atlanticsalmon #msc #healthychoices #eatinghealthy

Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans' bold collaboration with Zalando's “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.

Pascal Cohen Senior Marketing Manager for NFTA Airports on a decrease of Canadian's coming to the US bonus 293 Fri, 04 Apr 2025 08:15:47 +0000 Jsu3GdQ3kbNDuZdkFyRWqp7Vhp1gBTJn news WBEN Extras news Pascal Cohen Senior Marketing Manager for NFTA Airports on a decrease of Canadian's coming to the US Archive of various reports and news events 2024 © 2021 Audacy, Inc. News False

Chris Duggan is the Senior Marketing Manager at ChainGPT and former content lead at BNB Chain (Binance). In this episode, recorded live in New York, Chris dives deep into how ChainGPT is building an expansive AI ecosystem for Web3—from smart contract generation and NFT creation to incubating new AI-native projects. We talk about ChainGPT's explosive social growth (1M+ followers), his personal journey through the metaverse, and why co-marketing, creativity, and cultural relevance are everything in Web3 marketing today. He also shares actionable advice for founders, builders, and content creators looking to grow their presence and leverage AI effectively.Key Timestamps[00:00:00] Introduction: Sam introduces the episode and guest Chris Duggan from ChainGPT. [00:01:00] What is ChainGPT: Chris explains how ChainGPT builds AI infrastructure for Web3, including smart contract tools, NFT generators, and launchpads. [00:03:30] Smart Contract Generator & Auditor: How developers can create, audit, and deploy contracts with zero coding knowledge. [00:05:00] Chris's Journey: From writing and the metaverse to Binance and now ChainGPT. [00:08:00] Marketing DNA: Why ChainGPT's branding and visuals are key to its rapid growth. [00:10:00] Differentiators: How ChainGPT goes beyond the usual with tools, launchpads, SDKs, and an upcoming blockchain (AIVM). [00:12:30] Content Strategy: Chris breaks down how to think in benefits (not features), and why fun and variety win.[00:16:00] Meme Culture: How ChainGPT uses humor, memes, and a mascot to go viral.[00:19:00] AI Agents: How ChainGPT is building autonomous agents for market news, trading, and dev tools.[00:24:00] Future of AI x Web3: What's coming with AIVM and the decentralized AI agent economy.[00:28:00] AI Content Fatigue: Why authenticity and human-created content still matter.[00:30:00] What Founders Should Do: Co-marketing, cross-promotion, and collaborating with similar projects.[00:33:00] Final Ask: ChainGPT invites devs, founders, and creatives to try their tools, apply for incubation, and build with them.DisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Connecthttps://www.chaingpt.org/https://www.linkedin.com/company/chaingpt/https://www.linkedin.com/in/christopher-duggan-43865a65/https://x.com/Chain_GPTBe a guest on the podcast or contact us - https://www.web3pod.xyz/

In Los Angeles to today, chatting with Jamie Jamitkowski, Senior Marketing Manager at Propstore, one of the world's leading film and television memorabilia auction houses. Their first major live auction of 2025 is happening March 26 - March 28 (for guests both in LA and online), so if you are a film fanatic, you gotta be there! From the incredible sets of Ghostbusters to Top Gun, Star Wars to X-Men, Harry Potter and Batman, Jamie talks about those special costumes, extraordinary film-used props and cool collectibles that make up your fave flick or television show. Bring along your love of all things entertainment and join us.(This program was previously recorded)About the Spotlight Conversations podcast:Tune in as I invite friends inside my cozy linoleum free recording studio to talk about all things media - radio, television, music, film, voiceovers, audiobooks, publishing - if guests know media, we're talkin'! Refreshingly unscripted and always entertaining, listen in as each guest gets real about their careers in the entertainment biz; from where they started to how it's going. Join us in my swanky studio where drinks are always on ice and music + media are the conversation starters. New episodes every other Tuesday. Social media links, website and more hereFollow and subscribe to my podcast hereA very special thank you to friends who helped bring my Spotlight Conversations podcast together and especially for their continued support:Booth Announcer: Joe Szymanski ('Joe The Voice Guy')Theme Song Composer: Mark Sparrow, SongBird StudiosAffiliated Stations:Radio Free RaleighHouston Radio Platinum

Subscribe to Throwing Fits on Substack.   Welcome to another semi-regular episode with friends both new and old, codename: Friday Fiasco. This week, Jimmy and Larry are coming to you live from HIP in Manchester thanks to our good friends at New Balance, hitting the stage with the GOATed brand's Senior Marketing Manager for Europe Lee Stuart and Creative Design Manager for Made in UK Sam Pearce. We're talking everything from how they both first fell in love with New Balance and what sets Made in UK product apart to the sneaker culture state of the union in 2025 and New Balance's new Allerdale model so you can take your ass into the weekend in style.

Mollie Woolnough-Rai is the Senior Marketing Manager at post-purchase specialists Penny Black. For over 6+ years she's been focused on helping DTC brands find the best ways to build CTLV and long-term, sustainable revenue. In this episode, we discuss: The secret to turning unboxing into a powerful marketing tool

Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered: - New Year, New You Event Performance (2:05) - Maximizing Subscribe 'n Save (SnS) (4:20) - Brand Store Optimizations (6:45) - Customer Acquisition - SnS Coupons (9:45) - Discount Percentage on Average (11:00) - SnS Dashboard Updates (12:50) - Utilizing Brand Tailored Promotions (18:36) - Deal Recommendations for New Year, New You (24:00) - Testing your Deals to See What Works (30:27) Speakers: - Josh Hong, Senior Marketing Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Zerova Technologies Europe, a leading provider of DC charging solutions headquartered in The Netherlands, and Go Eve, an Irish/UK company and an innovator in electric vehicle (EV) charging technology, have today announced a partnership to deliver a smarter, more efficient EV charging experience. The collaboration combines Zerova's advanced DS Series rapid chargers with Go Eve's groundbreaking DockChain technology, setting a new benchmark in deploying EV charging infrastructure. Go Eve's DockChain technology is now fully compatible with Zerova's DS chargers, renowned for their high efficiency and robust performance. The DockChain technology allows a single charger to support multiple EVs through a daisy chain of compact charging terminals. This partnership makes fast DC charging a practical solution for workplaces, hotels, depots, and garages, cutting charging times from hours to minutes. Better use of DC chargers, where large amounts of power can be deployed when only one or two vehicles are on a site, can also help some locations reduce their overall grid capacity requirements. John Goodbody, co-founder of Go Eve, said, "Zerova's DockChain approval ensures we can now offer a seamless, scalable, fast-charging solution globally. This partnership enhances the EV charging experience for drivers and provides operators with an intelligent, flexible infrastructure choice. Expect to see DC fast charging installed in many more locations from now on." "We are excited to partner with Go Eve to bring this innovative solution to the market," said Bruno Guenka, Senior Marketing Manager, Zerova Technologies Europe. "Our DS Series chargers, combined with Go Eve's DockChain technology, offer a unique and efficient charging experience that meets the growing demands of EV users." With a fast-charging port added to multiple parking spaces, access for charging increases without dividing the power from the charger. Instead, DockChain charges one vehicle at a time while intelligently prioritising charging sessions based on customisable criteria set in software, such as: • First-in, first-served for fairness • Lowest battery level to prioritise urgent charging • Custom settings for priority users or bays. DockChain also overcomes a major frustration for drivers and charger operators, blocking access to the charger, while providing visibility of every vehicle in the process. This method ensures optimal charger use and certainty in the charging process for all users. Go Eve, which last year obtained European CE Mark certification for its innovative DockChain charging technology, was founded in 2021 as a joint spin-out company of University College Dublin (UCD) and Imperial College London. The company, which is commercialising the patented DockChain technology, is headquartered at NovaUCD in Dublin with offices in the UK and the US. John Goodbody added, "This partnership builds on a year of real-world success, with proven reliability across multiple sites in the US and Europe. Together, Zerova and Go Eve have already successfully deployed our systems across four sites, charging a broad range of vehicles, including both cars and vans. This real-world experience highlights the reliability and versatility of our combined technologies in diverse applications. For businesses and property owners seeking to upgrade their EV charging infrastructure, this partnership delivers a proven, scalable solution."

Are you feeling overwhelmed by the tech and cost of managing your direct bookings? Without the right system in place, you risk lost revenue, double bookings, and a frustrating guest experience. In this episode, we break down exactly what you need—from secure payments to owning your brand—to make direct bookings effortless and profitable.Jamey King, Senior Marketing Manager for North America at eviivo, joins us to share his expertise in streamlining technology and helping property owners take control of their bookings. With years of experience working with brands like VRMA, Point Central, and Safely, Jamie offers valuable insights into building a strong foundation for direct booking success.In this episode, you'll learn:The key systems every property manager needs for seamless direct bookingsHow to increase revenue by maximizing control over pricing and promotionsThe power of guest relationships and how personalization enhances the experienceWhy owning your brand is crucial for standing out in a competitive marketHow to access and leverage guest data to drive repeat bookingsThe importance of reducing overbooking risks and keeping operations smoothJamey emphasizes the significance of having a reliable property management system (PMS) to help automate and optimize direct bookings without excessive costs or complexity. He also highlights how eviivo provides an all-in-one solution designed to keep direct bookings simple, secure, and profitable.“The goal is to capture guest dollars while maintaining control over pricing, guest experience, and your brand. When you own the booking process, you own your success.” – Jamey KingConnect with Jamey KingLinkedIn: linkedin.com/in/james-king-bb4842bEmail: Jamey.King@eviivo.comResources Mentioned in This EpisodeEviivo website: https://eviivo.com/us/ Book a Demo with eviivo: https://eviivo.com/us/book-an-appointment/ Show notes are available at: https://directbookingsuccess.com/podcast/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short-term rentals – Check it out: https://bookdirectpro.com/FREE GUIDE – 10 Ways to Drive Guests to Your Website Instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Send us a textLoyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper Deck's approach to customer loyalty, particularly through their innovative My MVP 2024 promotion. This program highlights the importance of fan engagement and community-building, two key pillars for loyalty program professionals.  By involving dedicated hockey fans in a contest that celebrates their contributions to the sport and community, Upper Deck not only strengthens its brand loyalty but also drives deeper connections with customers. As Upper Deck continues to evolve its marketing and customer engagement strategies, the My MVP promotion serves as a prime example of how brands can leverage unique, fan-focused campaigns to enhance customer loyalty. 

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Pascal Cohen, Senior Marketing Manager at the Buffalo Niagara International Airport, tells us when the travel is expected to be busiest at the airport over the Christmas holiday.

In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava's journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. Ava shares how Google has shifted from traditional marketing tactics to a creator-led approach, emphasizing storytelling and community building on social media. This strategy not only builds trust and awareness, but also crafts emotional connections that influence non-linear consumer purchasing decisions. Ava discusses the global expansion of Google's creative programs, highlighting initiatives like the Super Bowl ad campaign featuring Realtone camera technology. Switching gears, Ava shares how her personal habits power her professional success, like her grounding morning routine and the influence of spirituality and astrology on her work. This episode offers a unique perspective on how Google is navigating the ever-evolving landscape of creator marketing, making it a must-listen for anyone keen on understanding the future of marketing. In this episode, you'll learn: How creator-led marketing approaches are redefining consumer engagement and trust Why integrating creativity with technology has elevated Google's marketing strategy How prioritizing personal values and self care can help balance professional demands Connect with the Guest: Ava's LinkedIn - @avarose Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @TribeDynamics CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

“I am trying constantly to look for any indication that something is working.” Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) The Media Roundtable is back! This week we're bringing you another favorite CAO Summit session, all about Measurement. Giles Martin (EVP of Strategy & Insights, Oxford Road) takes the stage with: Margaux Natiello, (Senior Manager, Partnerships, AG1) Brittany Clevenger, (Senior Director of Growth Marketing, BetterHelp) Rion Swartz, (VP, Brand Marketing, formerly with Constant Contact, Shutterstock, LegalZoom), and Sidney Stephens, (Senior Marketing Manager, Offline, Tommy John) to share their best practices on measurement. The team is talking: Your Best Option, Triangulation, Constant Improvement, and more. Let's jump in.

You've spent years perfecting your craft and leading the charge, but what happens when it's time to step back and help others rise?The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do you prepare someone to take the reins without compromising the success you've worked so hard to achieve?Christine Sionne, Senior Marketing Manager, Trade Show at Hunter Industries, joins Matt Kleinrock to talk about embracing transition with purpose. From mentorship to career-defining lessons, Christine shares her hard-won advice on leadership, balance, and the art of stepping into the next chapter with grace.In this episode, you'll learn:✅ Candid advice on making yourself indispensable—and then learning to let go.✅ What training a protégé taught her about leadership and legacy.✅ Why taking risks (and letting others fail) can lead to breakthroughs in growth.Don't miss this insightful conversation on turning the page without losing the story.---------------------Connect with ChristineOn her LinkedIn: https://www.linkedin.com/in/christine-sionne-5660718a/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/ 

This week on the Ameritocracy show, host Troy Edgar is in Washington, D.C. where he sits down with Ray Shieh, Quantum Safe Senior Product Marketing Manager at IBM for a fascinating conversation on the rapid advancement in quantum computing. Ray shares his journey from leading cybersecurity efforts at Microsoft, both in Taiwan and Washington state, to his current role at IBM where he specializes in post-quantum cryptography and quantum-safe computing.   Ray also discusses how he leverages his marketing and cybersecurity experience to explore potential quantum applications and highlights the importance of quantum-safe cryptography in safeguarding data from future threats.    Ameritocracy™ is produced by Prospect House Media and recorded in studio locations in Los Angeles and Washington D.C.

Food allergies are a growing public health concern, impacting millions worldwide and reshaping how we think about food safety. So how if the food industry doing when it comes to protecting consumers? In this episode of the Food Matters Live podcast, recorded live at Food Matters Live in Ascot in October 2024, our panel of experts delves into the latest developments in allergen management and consumer protection.  Check out our Events Calendar From the significance of near-miss reporting, to the implications of emerging allergens, our panel share insights into the challenges and solutions shaping the future of allergen safety. With one in 12 children now living with a food allergy, and 30% of them managing multiple allergies, ensuring safe and inclusive food options is critical.  This episode unpacks the collaborative efforts needed across the industry to create a safer, more transparent food system for everyone. Guests: Caroline Benjamin, Founder, Food Allergy Aware Julianne Ponan MBE, Founder and CEO, Creative Nature Amena Warner, Head of Clinical Services, Allergy UK Victoria Eadon, Senior Marketing Manager, First Grade International UK Sterling Crew, President, IFST 

Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a meditative outlet to embracing improv's “yes, and” mindset, Luis reveals tools that marketers can use to adapt, innovate, and connect more deeply with their consumers.

Mia Howle is the queen of Marketing at The Feed, your go-to source for fuel, gear, and hydration for running and endurance events. Mia is an athlete herself, and she just PR'd her half in her most recent marathon, finishing as strong as an OX, and inspired to keep raising the bar! Mia dedicates her life to helping athletes get the most out of their training by providing them with knowledge and education about supplementing throughout training with the proper products to help us all do it! Knowledge is power, and her team at The Feed arms athletes worldwide with the skills, resources, and wisdom they need to run farther and faster for life. It was a delight speaking with Mia and connecting with her through this platform. I can't wait to run with her someday in the mountains—maybe an Ultramarathon! Let's see!I'm excited to share this episode with you and Mia's authentic, fun personality and her passion for training smart in the sport we all love: running! Connect with Mia Howle!Website https://thefeed.com/Instagram https://www.instagram.com/miahowle/ Remember to head to Apple Podcasts here to support the show and tap the "+Follow" button! Your support allows me to understand better what you enjoy and dislike and find the time and resources needed to make every new episode great while pushing it live! Support the show

Join us as we sit down with Michelle Clark, Senior Marketing Manager at Expert Marketing Advisors, a B2B technology-focused marketing agency.  In this enlightening episode, Michelle shares valuable insights on their end-to-end marketing services, client acquisition strategies, and the importance of website optimization for lead generation. She discusses the unique challenges faced by startups and enterprises, and how their agency adapts to meet diverse client needs. Michelle also offers personal advice for marketers, emphasizing the importance of mental health and work-life balance in the fast-paced world of digital marketing.  This episode is a must-listen for anyone looking to elevate their B2B marketing game.  

Today's guest is Sheena Hinson, Senior Marketing Manager at Philips. Sheena's journey began as a dental hygienist, but she quickly uncovered a passion for business development. Since then, she's not only launched her own ventures but also built a vast expertise in entrepreneurship.This is part two of Sheena's interview. In this episode, she opens up about her struggles, and how reaching out for support has helped her grow. She also reflects on how she balances short-term and long-term thinking in business and finding mentors in unlikely places.ResourcesFollow your curiosity, connect, and join our ever-growing community of extraordinary minds.CariFree WebsiteCariFree on InstagramCariFree on FacebookCariFree on PinterestSheena Hinson on LinkedInSheena Hinson on InstagramWhat's In This EpisodeSheena's mission to reach out to others and learn.The short-term vs long-term dilemma of business-focused thinking.How we have more in common than we think.Sheena's life of constant improvement

Today's guest is Sheena Hinson, Senior Marketing Manager at Philips. Sheena's journey began as a dental hygienist, but she quickly uncovered a passion for business development. Since then, she's not only launched her own ventures but also built a vast expertise in entrepreneurship.In this episode, Sheena shares insights on the importance of human capital, the role of mentors, and the value of curiosity and perseverance in personal and professional growth.ResourcesFollow your curiosity, connect, and join our ever-growing community of extraordinary minds.CariFree WebsiteCariFree on InstagramCariFree on FacebookCariFree on PinterestSheena Hinson on LinkedInSheena Hinson on InstagramWhat's In This EpisodeHow Sheena became an “accidental expert”.Sheena's style of leadership from the ground up.The Socratic Mentoring method.How trust has to be earned.

Our collaboration with Brent Peterson and TALK COMMERCE podcast continues at Shoptoberfest presented by Shopware in Brooklyn, NY. We hang out and chat with the President of January Digital, Sarah Engel and Senior Marketing Manager with January Digital Danielle Kurtz. What a great conversation and Sarah and Danielle do a great job keeping Scott & Brent on Track!   Always Off Brand is Ecommerce Simplified, Learn & Laugh!  QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Guest: Sarah Engel  LinkedIn: https://www.linkedin.com/in/sarahengel/ Website: https://januarydigital.com/   Guest: Danielle Kurtz LinkedIn:https://www.linkedin.com/in/danielle-kurtz-797a25176/ Website: https://januarydigital.com/   Co-Host: Brent Peterson from TALK COMMERCE  LinkedIn: https://www.linkedin.com/in/brentwpeterson/ Website:https://www.contentbasis.io/ PODCAST: TALK COMMERCE - https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656   Presented by Shopware  Visit at https://www.shopware.com/en/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

It's that time of year when growers are trying to plan for next year, while also trying to bring in this year's crop. And we know that it can be easy to fall into the trap of rushing through that process without exploring some of the new products, practices or incentive programs that are available to help you improve your sustainability footprint and your bottom line. So in this episode, we're looking back at some of the most valuable insights from the past year of the podcast to make sure you're considering all the latest advances in your cropping plan for 2025. We'll hear from Ron Calhoun, Senior Marketing Manager, Plant Nutrition for Loveland Products, about how to leverage enhanced efficiency fertilizers and other offerings from the Loveland Products line. Danny Carmony Jr., Nutrien Ag Solutions Division Manager for Central Indiana, will discuss practices that are helping growers qualify for a new incentive program in the Midwest. And we'll explore new features in the Agrible platform with Nutrien Ag Solutions Director of Digital Sustainability Ryan Adams. Visit agrible.com to sign up for Nutrien Ag Solutions' free digital toolkit, and info.nutrienagsolutions.com/SNO to learn more about Sustainable Nitrogen Outcomes.

In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed

Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and international expansion, the bakery has managed to retain its charming, small-bakery feel while welcoming new fans.In this episode, we dive into Magnolia Bakery's growth strategies with Adam Davis, the former Senior Marketing Manager. Learn how the bakery has launched new sales channels, optimized its online shopping experience, and mastered the art of customer retention and brand loyalty. Don't miss out on these secret recipes for marketing success.Watch the full video on YouTube. 

Jason Cassel, Senior Marketing Manager, Mary Bennett, Director of Content Marketing and Erin Meyer, VP of Marketing Operations for our Trusted Partner, HaystackID sit down with Kaylee & Mary to talk about their journey to HaystackID and to AI. This close knit team shares how they use new AI tools in combination with human oversight to produce the industry defining marketing presence that embodies the HaystackID brand. The team shared not only their qc process but also how AI is being leveraged throughout the organization, ending with an invitation to connect at Relativity Fest or some of the other events the team supports. We ended with fun facts for all, and included a shoutout to the great Rob Robinson, HaystackID's future forward CMO.

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Bill Grace, Senior Marketing Manager at LBYR. They discuss everything from how he got his start in publishing, what trade marketing actually means, if publishers can "make" a bestseller, and how marketing has changed over the years. Plus, he gives some advice to authors about social media and working with your publisher on marketing. For the Fortune Cookie segment, they talk about what they've been reading lately.  See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/ Follow LBYR's social media platforms: https://www.instagram.com/thenovl/ https://www.instagram.com/littlebrownyoungreaders/

Join us as we welcome Emily Northway, Senior Marketing Manager at CV Partner, a company transforming talent management for professional services firms.  In this enlightening episode, Emily shares how CV Partner's innovative platform helps organizations streamline their bid proposal processes, saving up to 50% of time in talent selection. Learn about their expansion into North America, effective marketing strategies for niche B2B products, and Emily's insights on team leadership in a remote setting. This episode is packed with valuable tips on lead generation, marketing attribution, and the importance of continuous learning in the fast-paced world of marketing.

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Christie Michel, Senior Marketing Manager, to talk about School and Library Marketing. The discuss everything from how she got her start in publishing, to how authors are pitched for conferences and what Christie's favorite conference is. For the Fortune Cookies segment, they talk about what they've been reading lately. See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/

Today on the Salesforce Admins Podcast, we talk to Ella Marks, Senior Marketing Manager at Salesforce. Join us as we chat about the keys to creating an effective presentation, how to prep, and how to create a strong ending. You should subscribe for the full episode, but here are a few takeaways from our conversation […] The post Essential Tips for Creating Effective Presentations appeared first on Salesforce Admins.

Launch and learnIn our third in a series of pods recorded live at NeoCon 2024, Andrew and Bobby actually don't outnumber the guest as they're joined by both Annie Ming of HBF and Cosmo Kramer of Bitreel to talk about how visualization technology is helping HBF re-imagine how to launch their latest product line, the Firma Collection. The conversation dives deeply into the journey of both sales reps and designers to trace how this pair collaborated to define a new way to introduce and hopefully endear a product to its core audiences. Along the way, we steam up the NeoCon Podcast Studio with five bodies, over-plug SANDOW (just a little) and of course have a word or two on the state of ‘the metaverse' in the worlds of furniture and design.This episode was recorded in the NeoCon Podcast Studio Powered by SURROUND and Sponsored by SnapCab.Connect with our hosts on LinkedIn: Bobby BonettAndrew LaneFollow Annie Ming and Cosmo Kramer on LinkedInReferences and resources:Firma Table ConfiguratorHBFBitreelKubi by Barbara Berry NeoCon Design Scene by SANDOWRelated and referred BTE Episodes:Josh Rubin and Evan Orensten from Cool Hunting - the only other double guest episode in pod historyLisbeth Jimenez, Designer at MKDA, on the potential for 3D visualizationGet in touch with us with your questions on emerging technology, innovation and more at bte@sandowdesign.com or drop us a voicemail at the BTE Hotline at 1-917-934-2812.Discover more shows from SURROUND at surroundpodcasts.com. This episode of Barriers to Entry was produced by Rob Schulte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM. Key topics covered: What is MMM and why is it important? Common challenges businesses face and how MMM can solve them Key metrics to focus on for MMM Implementation tips and learnings The future of MMM Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

This week, Erica sits down with Elle Hvozdovic, Senior Marketing Manager of Brand Growth & Expansion at CAVA. In this episode, Elle shares invaluable lessons she's learned throughout her career journey hopping industries, dives deep into field marketing, and gives us an inside look at how CAVA thinks through strategic brand partnerships and brand expansion across the country. Here's a peek at what we cover in this episode: [00:03:09] - Elle walks us through her background in professional sports marketing (working in marketing for both Major League Baseball and the PGA Tour), moving over to brand marketing for [solidcore], and eventually landing her role at CAVA. She also shares what sparked her decision to go to grad school and gives advice for listeners considering their next career moves (educational and beyond). [00:14:03] - Elle dives deep into Field Marketing and explains how to utilize local creators and marketing team members to generate buzz around your brand and bring consumers in store. [00:20:07] - Elle gives us a peek into the brand partnership strategy at CAVA, revealing how the brand strategically chooses their partners (hint: value alignment is so important!). She also shares a real life example of the full, lengthy process behind executing a great partnership from her days at [solidcore]. [00:31:14] - Elle explains the marketing strategy CAVA employs when entering a net new market and gives us a behind the scenes look at their recent launch in Chicago. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Other episodes you'll enjoy if you enjoyed Elle's episode: Online to Offline: Translating Brand Messaging Across All Channels | Kewanna Donaldson of Glossier How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife The "Staying Power" of Strategic Brand Partnerships | Namita Gupta of SoulCycle ____ Say hi! DM us on Instagram and let us know which episodes you're loving - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Elle on LinkedIn Check out what CAVA's up to: Instagram | Facebook | Twitter (X) | TikTok Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Erica: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Co-Host Cassie: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of How I Grew This, Alexa Serrano, Director of Client and Product Growth at Simplii Financial, joins host Amanda Vandiver to discuss the challenges of managing generational dynamics in the workplace, with a focus on Alexa's experience as a millennial manager in the digital banking industry. They also share the importance of continuous learning, operational efficiency, mobile marketing trends, and personalized customer experiences. Alexa is an experienced growth director with over 8 years of expertise in driving customer acquisition, retention, and revenue growth for retail products in the financial services industry. Before joining Simplii Financial, she was the Senior Marketing Manager at President's Choice Financial and CIBC, as well as the Marketing Director at S.E.E.D.S. (Science for Life), a non-profit science education organization based in Toronto.

Who is your ideal customer? And how does your brand serve them?Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets.But all marketing beings by asking… who is the ideal customer? And how does our brand serve them?So I loved a lesson I recently read in a podcast guest application – ‘Take the time to understand your target audience deeply and your value proposition.'To hear the story behind that lesson, along with many more lesson-filled stories from throughout her career, I sat down with Kristen Stevens, Senior Marketing Manager for the US, at the Marine Stewardship Council. (https://www.msc.org/)The Marine Stewardship Council is a nonprofit organization that was formed by the World Wildlife Fund and Unilever. It reported £32.73 million of total income in its most recent fiscal year ending in March 2023, which equates to roughly $41.3 million – 19% of the world's wild fisheries are engaged in the MSC program.In 2023, Stevens oversaw 58 co-marketing campaigns for the MSC.Stories (with lessons) about what she made in marketingHere are some lessons from Stevens that emerged in our discussion.Turn critical feedback into your strength / learn to thrive in ambiguityThe importance of a 'hero' metric that you and team work towardTake the time to understand your target audience deeply and your value propositionBalance the lending and borrowing of trust and credibility in partnershipsPresent research with clear narrative arcs and actionable takeawaysStructure feedback requests with specific lenses and pointed questionsDiscussed in this episodeAI Quick Win Intensive – Get help building an artificial intelligence strategy that aligns with your brand's value proposition. Join Flint McGlaughlin and the MeclabsAI team for an AI Quick Win Intensive (https://intensives.meclabsai.com/) from MarketingSherpa's parent organization.Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won't get you very far (https://www.marketingsherpa.com/article/interview/data)Customer Value: The 4 essential levels of value propositions (https://marketingexperiments.com/value-proposition/levels-of-value-propositions)Get more episodesThis article is distributed through the MarketingSherpa email newsletter (https://www.marketingsherpa.com/newsletters). Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Today on the Marni On The Move podcast, I'm syncing up with Lisa and Lexi Odenweller, the dynamic mother-daughter duo behind pioneering wellness company, Kroma. Kroma uses the highest quality, purest, most nutrient-dense and ethically sourced superfoods from around the world to create functional foods and beverages that nourish, heal and transform the entire body. Founder & CEO Lisa Odenweller was on the Marni On The Move podcast back in 2022 on  Ep 221 and today we are joined by Lexi Odenweller, Senior Marketing Manager. On todays episode Lisa & Lexi share: Their journey as wellness industry pioneers Personal experiences using food as medicine to overcome health challenges The development of Kroma's innovative products, including their initial signature 5-day reset program and the new Ramen, the best FCKNG Super Granola and new protein powders... Insights on creating nutritious, functional foods that taste great How they're empowering people to take control of their health through education and accessible products Their approach to influencer marketing and targeting different age demographics The importance of mindset, gratitude, and self-care in overall wellness Lisa and Lexi offer a unique perspective on the evolving health and wellness landscape, blending their entrepreneurial spirit with a passion for helping others achieve optimal health through nutrition. CONNECT Kroma on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests.

✨  Michaela Criniti, Senior Marketing Manager, Brand Marketing at Crate & Barrel☁️  Selling yourself in an interview☁️  Landing jobs you're not qualified for☁️  Pivoting between agency work and interior design☁️  How to be your authentic self at work☁️  Networking for career progressionJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

✨ Valentina Bojanini, Senior Marketing Manager at TED☁️ Balancing work and creativity in your marketing career☁️ Podcast marketing strategies and trends☁️ Discovering serendipitous job opportunities☁️ Networking and building genuine relationshipsJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

How should a climatetech company think about its brand? What if it's B2B? What if it needs to be both trustworthy and idiosyncratic at the same time?! In today's episode of Reversing Climate Change, Nori Cofounder, Ross Kenyon, is joined by his colleague, Heidi Sloane, Nori's Senior Marketing Manager. Heidi led Nori's recent rebrand, which took it from a more playful B2C feel to something more sturdy and B2B. We used the agency Odi to help us with it. Great job, Odi! Heidi explains how a brand can retain its personality and uniqueness while also communicating that it is serious about what it does and can be trusted. Just because one can sometimes act like a clown, doesn't mean one needs to dress like one. If you don't believe me, ask Leslie Nielson. They also discuss how to lead stakeholder engagement in a way that minimizes conflict or typical committee dysfunction and make sure feedback is heard and synthesized without fetishizing consensus. Resources Odi Connect with Nori ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purchase Nori Carbon Removals⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nori's website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nori on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out our other podcast, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carbon Removal Newsroom⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carbon Removal Memes on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carbon Removal Memes on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/reversingclimatechange/message Support this podcast: https://podcasters.spotify.com/pod/show/reversingclimatechange/support