The Online Marketing Podcast

The Online Marketing Podcast

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Welcome to "The Online Marketing Podcast," presented by Violet Coast Media Inc. This dynamic podcast is your ultimate resource for service-based business owners who want to unlock the power of digital marketing. Get ready for a kickstart to your day with actionable online marketing tips that you can immediately implement in your business! Designed specifically for busy entrepreneurs and business owners like you, this podcast is a go-to guide to help you stay informed about the latest marketing trends without sacrificing precious time running your business. Join your host, Bailey Soolsma-Rost, in short, and impactful episodes that cut straight to the chase, providing you with valuable insights to fuel your success. At "The Online Marketing Podcast," we cover various topics tailored to your needs. From social media marketing strategies on platforms such as Instagram, Facebook, Pinterest, Youtube and TikTok to mastering digital ads, building brand awareness, search engine optimization techniques, and maximizing the power of email marketing, we've got you covered. As an agency specializing in digital marketing for service-based businesses, Violet Coast Media Inc. brings you industry expertise and insider knowledge. We aim to empower you with practical tips, effective strategies, and real-world examples to enhance your online presence, attract more customers, and ultimately grow your business. Whether you're a seasoned entrepreneur or just starting your business journey, "The Online Marketing Podcast" is your go-to resource for staying ahead in the rapidly evolving digital marketing landscape. Let us be your trusted companion on the path to online marketing success. Join us now and start your day with actionable marketing insights. Get ready to supercharge your online marketing efforts, boost your brand's visibility, and achieve your business goals.Website: www.violetcoastmedia.coomSocial: @violetcoastmediainc

Bailey Soolsma-Rost


    • May 13, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 7m AVG DURATION
    • 13 EPISODES


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    Latest episodes from The Online Marketing Podcast

    How To Market A Franchise Opportunity

    Play Episode Listen Later May 13, 2023 5:38 Transcription Available


    Welcome to "The Online Marketing Podcast," the go-to resource for service-based businesses seeking to expand and thrive in the digital realm. In this highly anticipated episode, titled "How To Market A Franchise Opportunity," we explore the essential core marketing elements and dive into the art of building a strong online presence for your franchise.As a franchise owner, marketing your franchise opportunity effectively is crucial for attracting potential investors and driving growth. Join us as we unveil the key ingredients for successful franchise marketing.First, we dissect the core marketing elements every franchise owner must master. From defining your target audience and crafting compelling value propositions to understanding market trends and conducting thorough competitor analysis, we leave no stone unturned. Our expert guests share their firsthand experiences and invaluable tips, equipping you with the knowledge to develop a strategic marketing plan.Next, we delve into the power of a strong brand in the franchise industry. Discover how to create a brand identity that resonates with your target audience and sets you apart. We discuss the importance of consistency across all touchpoints, compelling storytelling, and building brand loyalty beyond individual franchise locations.Building an online presence is essential in today's digital age, and we explore the elements that make up a robust online presence. From designing a user-friendly and visually appealing website to leveraging social media platforms, search engine optimization, content marketing, and online advertising, we guide you through the key components necessary to maximize your online visibility and reach.Join us on "The Online Marketing Podcast" as we unlock the secrets to marketing a franchise opportunity. Whether you're a seasoned franchise owner or just starting your journey, this episode has actionable strategies to elevate your franchise marketing game.Tune in now to gain exclusive insights from industry experts and discover how to harness core marketing elements, build a strong brand, and establish a captivating online presence for your franchise. Prepare to transform your marketing approach and unleash the full potential of your franchise opportunity.Learn more about my company at www.violetcoastmedia.com and follow us on social media @violetcoastmediainc.

    Franchise Digital Marketing

    Play Episode Listen Later May 12, 2023 8:52 Transcription Available


    Welcome to another insightful episode of the Online Marketing Podcast, the ultimate destination for franchise owners and digital marketing enthusiasts. In this exciting installment, we dive deep into franchise marketing, debunking common misconceptions and uncovering strategies to drive organic traffic and support your franchisees.Join us as we challenge the misconceptions surrounding franchise marketing and shed light on the power of effective digital strategies. Whether you're a franchise owner, a franchise marketing agency, or simply interested in franchise marketing systems, this episode is a must-listen.First, we debunk the myth that effective franchise marketing always comes at a hefty price tag. We explore the power of organic traffic and how it can revolutionize your marketing efforts without breaking the bank. Discover practical tips and proven techniques to optimize your online presence and generate leads organically.We then delve into the crucial aspect of franchisee involvement in marketing. Learn how to engage and align your franchisees with your marketing objectives, creating a unified brand presence that amplifies success for all. Discover strategies to foster collaboration and give your franchisees the necessary resources to excel in marketing.Additionally, we provide a roadmap to support your franchisees' marketing journey. From establishing a robust support system to equipping them with the right tools, our expert guests share invaluable insights on how to drive franchise-wide marketing excellence. Unlock the true potential of your franchise marketing systems and elevate your brand's reputation.Join us on The Online Marketing Podcast as we demystify franchise marketing, highlight the power of digital strategies, and explore the significance of franchisee involvement. Whether you're a franchise owner or a franchisee, this episode offers actionable advice to take your franchise marketing to new heights.Tune in now and gain a fresh perspective on franchise digital marketing. Remember, the digital landscape is ripe with opportunities, waiting for you to seize them.Learn more about us on our website: www.violetcoastmedia.com Social Media: @violetcoastmediainc TikTok: @baileyrost 

    Why you should be using Instagram Reels for your business

    Play Episode Listen Later Nov 4, 2020 8:57


    Instagram Reels is proving to be a powerful tool for businesses for a lot of reasons.Organic reachLess competitionFun & engaging contentCome learn if Reels is right for you, and then pick up our free training to get started!Service Based Businesses:www.violetcoastmedia.com/10kReels Training (Coming soon): www.violetcoastmedia.com/reelsLet's connect: www. Instagram.com/violetcoastmediainc

    3 things business owners should takeaway from 2020.

    Play Episode Play 30 sec Highlight Listen Later Oct 26, 2020 8:02


    Action takers! Today we are talking about 3 things you should take away from 2020, and what actions you need to take.We are challenging you to step up and start taking action on things that may have got left in the dusk when you reopened.Add 10k to your service based businesshttp://www.violetcoastmedia.com/10kFollow us on IG: www.instagram.com/violetcoastmediainc

    Reinvesting in your business in a way that aligns with your Business Goals

    Play Episode Listen Later Aug 5, 2020 9:17


    A lesson of abundance in your business, and trusting the process of growing a business."Would you make less money today if you could hit your goal numbers in 3-6 months?"This podcast explores the idea of growth and what it looks like to reinvest in your business while still living the life you want. We explore areas that you can reinvest in your business, and how they align with your business goals.Instagram: www.instagram.com/violetcoastmediainc

    How to bring repeat customers to your business

    Play Episode Listen Later Jun 15, 2020 8:25


    In this episode we explore how to get repeat customers to your business using digital marketing techniques.Email MarketingSocial Media MarketingAdsWe talk about how it's easier to get repeat customers, and how to continue to use your platforms to serve them and bring 25-95% from revenue to you business.Services Website: www.violetcoastmedia.comCommunityInstagram: violetcoastmediainc

    How to use Social Media Contests in your business

    Play Episode Play 15 sec Highlight Listen Later May 28, 2020 7:18


    In this episode, we learn about how to use contests online during Covid-19 and beyond.This is for you if:You own a business that has seen an increase in revenue since Covid-19 or you are wanting to learn how to implement contest for the future opening of your business.We talk about the purpose of these contestsTrackable resultsWhat these contests actually do for your communityWorksheet: DownloadJoin the community on Instagram 

    When is it time to outsource

    Play Episode Play 15 sec Highlight Listen Later May 21, 2020 6:23


    In this episode we are going to reshape time and value to answer a common questions on your minds-> "When is it time to outsource"We will think about ideas like:Can I afford it?What don't I like doing?How much am I indirectly paying myself to do it?Do I know what i'm doing?Do I have time to do it?Instagram Community: @VioletcoastmediaincFree Consultation: www.violetcoastmedia.com

    How much you should be spending on Marketing

    Play Episode Play 16 sec Highlight Listen Later May 12, 2020 8:25


    This comes down to..Industry & what phase your business is in.StartingGrowing StrugglingMaintainingIt's important to always test the methods of marketing you are doing to make sure they are providing results for your business. You can determine this in asking yourself what each platform is doing for you.Typically you spend a percentage of your budget on current customers, to maintain your current audience.Topics Covered: Email MarketingSocial Media MarketingFacebook Ads Digital AdsDigital PresenceSchedule a free 15 minute consultation with our agency: https://calendly.com/violetcoastmedia/15min?month=2020-05Follow us on Social Media @violetcoastmediaincVioletcoastmedia.com

    How to Use a Major Piece of Content to Populate your Social Media Channels

    Play Episode Listen Later May 4, 2020 8:56


    Do you feel like you are over stretched with social media? In this episode we teach you how to use a major piece of content (Blog, Video, Interview) to start showing up on platforms like Instagram, Facebook, Pinterest, Twitter, and your newsletter with the content you are already creating! Connect:Instagram.com/violetcoastmediaincWorksheet: https://mailchi.mp/15c23195935d/episode4Subscribe now!

    Covid-19 NON-Essential Service Marketing Musts

    Play Episode Listen Later Apr 27, 2020 9:34


    Are you wondering what you should be doing during Covid-19 if you business is labeled non-essential and seeing a decrease in business or you have closed for the time being?Tune into this weeks episode to get inspired to continue to work on your business, pivot, and help kickstart the future of your business.Connect:Instagram.com/violetcoastmediaincWorksheet: https://mailchi.mp/95a86413426e/non-essential-serviceSubscribe~ Next week -> How to use major content to populate your social media channels

    Covid-19 Essential Service Marketing Musts

    Play Episode Listen Later Apr 13, 2020 9:07


    Are you curious about what type of marketing essential services should be doing right now in the middle of Covid-19?We are bringing you an episode that is not sugar coated to be approved by the media and illustrates "proper messaging for the times". What we will teach you is how to tailor your messaging for growth and sensitivity to reflect well on your business during these times.We are going to get real about..A. The fact that your competitors are closedB. Now is the time to promote your businessC. How to best Promote your Business OnlineD. How to keep and capture new customersShownotes + Resource: https://mailchi.mp/871f9c5a2101/theonlinemarketingpodcastOnline Marketing Instagram: https://www.instagram.com/violetcoastmediainc/

    Intro

    Play Episode Listen Later Apr 13, 2020 1:33


    Welcoming you to The Online Marketing Podcast! An easy way for business owners and entrepreneurs to stay up to date on marketing trends, while they are busy running their business.

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