What Problem Are You Solving? (What PAYS)

Learn from Jon how to run a conference from scratch using lean startup principles while he builds to budget and creates one of the best conferences his attendees have been to! Listen as he iterates in front of the customer to build only what's necessary and not waste time with things that aren't.

"If you don't know where you're going, any road will take you there." Innovate with intent. Play to Win. This episode shows how to be deliberate in your choices that will lead you toward a sound, testable strategy.

Validation is tough, but is chasing revenue the first thing you should be doing? How do you know that your first customers won't plateau? Join us this episode for a new way of measuring success.

Now that you've locked-in a validated and desirable product, how do you begin to scale? Join us this week as we mature your business model on the "back end" to ensure success.

Join Ty, Jon, and Nick again we we validate the overall right-side of the business model canvas to ensure that you have a way to get paid (or maximize your mission value). 

How do you know you're achieving problem/solution fit with your offer? Join Ty and Jon and an extra special guest this week while we dive deep into the Innovation Readiness Level #5, the Value Proposition!

How to start testing your valided problem as quick and as cheap as possible. Don't "run to build," but instead "run to learn!"

So you think you have a great idea? Does anyone other than you think so? Does it solve anyone else's problems? Find out how to perform problem validation to stop wasting time building something that no one wants!

How do you analyze your competition and market trends? Learn about the ecosystem around your business model and how to test it before it tests you!

When you're just starting to innovate, how do you quickly outline your entire business model so that you consider all of the required parts without wasting a lot of time? Today we introduce the business model canvas and how it becomes a powerful communication tool to get those ideas out of your head and on to paper.

How do you measure the maturity of innovation personally or at the organizational level? Tonight we discuss the Innovation Readiness Level (IRL) method and tease out future concepts.

Welcome to the What Problem Are You Solving Podcast. Today you'll meet Ty and Jon and learn a little bit about where they're from and what drew them toward the Lean Startup movement.