Why We Buy

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Why We Buy is a podcast dedicated to Offer Creation and Business Psychology. Get paid what you are worth and get your time back!

Paul Sanders


    • Feb 8, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 11m AVG DURATION
    • 10 EPISODES


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    Latest episodes from Why We Buy

    Offer Component #9 - Pricing & Pricing Structure

    Play Episode Listen Later Feb 8, 2022 11:25


    Offer Component #9 - Pricing & Pricing Structure

    sales selling offer structure pricing component offer creation
    Offer Component #8 - Social Proof

    Play Episode Listen Later Feb 7, 2022 7:49


    Offer Component #8 - Social Proof and what to do if you don't have any?

    sales selling offer component social proof offer creation
    Irresistible Offer Component #7 Urgency & Scarcity

    Play Episode Listen Later Feb 4, 2022 10:07


    sales selling urgency scarcity component irresistible offers offer creation
    Offer Component #6: Guarantees - Reverse the Risk

    Play Episode Listen Later Feb 3, 2022 15:37


    Offer Component #6: Guarantees - Reverse the Risk

    sales risk selling offer reverse component guarantees offer creation
    Irresistible Offer Component #5: Bonuses – Add more value than your main offering.

    Play Episode Listen Later Feb 2, 2022 12:18


    Irresistible Offer Component #5: Bonuses – Add more value than your main offering.

    sales selling offering bonuses component irresistible offers offer creation
    Offer Component #4: Unique Mechanism and Naming

    Play Episode Listen Later Feb 1, 2022 7:43


    Offer Component #4: Unique Mechanism and Naming

    sales selling unique offer naming mechanism component offer creation
    Offer Component #3: Compete on Outcome. Not price, benefits or features

    Play Episode Listen Later Jan 31, 2022 13:40


    Offer Component #3: Compete on Outcome. Not price, benefits or features

    benefits sales price selling offer outcome compete component offer creation
    Offer Component #2: Trim and Add

    Play Episode Listen Later Jan 27, 2022 17:52


    Irresistible Offer Component #2: Find what your ideal clients truly values. Trim low margin difficult work, add high margin work that you love and that you client values. Get your time back.

    sales selling offer trim component offer creation
    Ankle Monitors, Cheesy Bread and Offer Creation

    Play Episode Listen Later Jan 26, 2022 3:26


    sales selling bread ankle cheesy monitors offer creation
    Creating An Irresistible Offer #1: Niching

    Play Episode Listen Later Jan 24, 2022 16:23


    We are kicking off a series on the ten components of an irresistible offer. Why is offer creation important? It directly responsible for: How to make money money and how to get your time back. In this first episodes we talk about the finer points of niching your service.

    sales selling niching irresistible offers offer creation

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