Podcasts about niching

In this episode of The Friday Habit, Mark sits down with Kasim Aslam—entrepreneur, author, and founder of the world's top-ranked Google Ads agency—to unpack the truth about scaling, hiring, and building a business that actually works.From growing up on welfare in Albuquerque to selling an 8-figure agency, Kasim's story is one of grit, truth, and transformation. He shares how brutal honesty became his superpower, why “scale” isn't always the goal, and how paying more for the right people can change everything.If you've ever struggled to hire great talent, wondered how to scale without losing your sanity, or questioned how AI will change your business—this conversation is full of real talk and practical wisdom.

Are you afraid that niching down will drive clients away? What if, instead, it brings the right clients straight to your door? And how can clarity about your purpose be […] The post How Niching Can Grow Your Practice with Dr. Christen Mullane | GP 298 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, we dive deep into the one topic you can't afford to ignore in 2025 and beyond — SEO. I know, I know… you've heard me talk about it a million times. But friend, if you're running a teeth whitening or tooth gem business without a search strategy, you're going to get left behind. Today, my guest Jodie breaks down what SEO really means (and why she calls it "Search Everywhere Optimization"). From Google to social media to AI platforms like ChatGPT, Jodie shows how visibility is changing — and how small business owners can finally take control of their online presence. If you've ever wondered how to actually rank in your city, attract local clients, or stop losing traffic to dental clinics that don't even offer whitening… this episode is your new business bible. ⏱ Timestamps: 00:00 – Intro: "Rach, stop talking about SEO!" (why this episode matters) 01:15 – Google trust vs. real-world referrals 03:14 – Sponsor shoutout: Fern Whitening Supplies – Signature Series Gel 04:34 – Meet Jodie: the SEO wizard 06:14 – "Search Everywhere Optimization" explained 08:42 – Why SEO isn't a one-and-done task (and how blogs keep you ranking) 10:58 – Consumer trust: why Google reviews beat word-of-mouth 13:13 – Niching down and standing out in your market 17:23 – Keyword strategy for teeth whitening businesses 20:30 – Competing against dental clinics + crafting long-tail keywords 23:39 – How AI and user behavior are changing SEO 25:06 – What an SEO audit actually looks like 28:22 – The future of SEO: AI, user experience, and staying relevant

“You have to keep evolving. We're always evolving. Never stop growing. Never stop learning. If you're not happy with what you're doing, there's always a way to change. And you can lean on great thought leaders like this to help you get there.  ” -Lisa Campbell Lisa Campbell, Founder of Accelerate 2 Advisor, returns for part two of her series about Stephen Covey's 7 Habits of Highly Effective People. She shares practical ways bookkeepers can apply the next four habits to strengthen client relationships, build stronger teams, and sustain long-term success. In this interview, you'll learn: How to create win-win client & team relationships Why discovery calls should focus on understanding, not selling The power of synergy with your team and professional partners To learn more about Lisa, visit her profile on LinkedIn. Sign up for her Masterclass here! Time Stamp 00:00 – Win-win results with accountants through systemized books01:25 – Habit 4: Think win-win 06:57 – Habit 5: Seek first to understand, then to be understood09:55 – Why selling is ongoing & rooted in understanding clients' real needs 12:28 – Listening & trust with clients & team members 15:25 – Habit 6: Synergy 18:20 – Building referral networks & partnerships for growth 21:14 – Niching & connecting with industry vendors & partners for referrals 23:25 – Real-world example: systemized bookkeeping driving strong CPA referrals 25:07 – Habit 7: Sharpen the saw 29:50 – The most transformative habit for bookkeepers 35:00 – How proactive bookkeepers put first things first to reach advisor level 35:56 – Wrap-up & invitation to Lisa's Accelerate to Advisor masterclass This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

How Shannon Sagan used a memorable niche to drive referrals and build a sellable brand. On this episode of Great Practice, Great Life®, Steve Riley welcomes personal injury attorney Shannon Sagan, better known as The Dash Cam Lawyer. Shannon shares his incredible story of how niching for lawyers, done with purpose and creativity, transformed his career from a defense firm associate into a standout personal injury attorney with a national reputation. Shannon's journey proves that when you lean into what makes you different, you can dominate even the most competitive markets. His passion for dash cams became more than a tool for evidence, it became the foundation of a powerful personal brand. By combining his legal expertise with smart, memorable marketing, Shannon created The Dash Cam Lawyer, a name clients remember and trust. Through niching for lawyers, Shannon built a thriving practice rooted in authenticity. Instead of chasing every case, he focused on organic referrals and strategic branding. That focus helped him rise above large firms, earn recognition, and even launch his own custom dash cam on Amazon. He discusses the process of trademarking his brand, using social media to amplify his message, and balancing creativity with credibility. Beyond branding, Shannon opens up about the habits and mindset that fuel his success. He credits his morning routine, ongoing coaching, and consistent self-discipline as keys to maintaining growth in a fast-paced, competitive field. Together, Steve and Shannon explore how focus, perseverance, and a clear niche can elevate both your practice and your life. This episode is a masterclass in standing out through specialization. Whether you're just starting your firm or ready to redefine your brand, Shannon's story will inspire you to find your own lane and own it. In this episode, you will hear: Shannon Sagan's transition from defense lawyer to The Dash Cam Lawyer and niche marketing success Importance of niche marketing in the legal field and how it differentiates Shannon in a competitive market Benefits and usage of dash cams in legal disputes and personal injury cases Shannon's journey in entrepreneurship, including launching a custom dash cam on Amazon The role of social media and innovative branding in expanding Shannon's legal practice Personal growth practices, such as morning routines, and their impact on professional success Advice for young lawyers on networking, marketing, and establishing a unique legal niche Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ Supporting Resources: Shannon J. Sagan: thedashcamlawyer.com/shannon-j-sagan The Dash Cam Lawyer: thedashcamlawyer.com The Driven Agenda Podcast by The Dash Cam Lawyer: podcasts.apple.com/us/podcast/the-driven-agenda-with-shannon-sagan/id1783176264 The Dash Cam Lawyer Social: Facebook: www.facebook.com/thedashcamlawyer LinkedIn: www.linkedin.com/in/shannonsagan YouTube: www.youtube.com/@thedashcamlawyer TikTok: www.tiktok.com/@thedashcamlawyer X: x.com/dashcamlawyer Instagram: www.instagram.com/thedashcamlawyer Dash Shield Pro by The Dash Cam Lawyer: a.co/d/fBzpx4Y  Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified) by Mike Michalowicz: a.co/d/0bNIwfe Ep 106: Building an All In Team with Mike Michalowicz: atticusadvantage.com/podcast/building-an-all-in-team-with-mike-michalowicz The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod: a.co/d/bktO7f2 The Summit: atticussummit.com My Great Life Focus: mygreatlifefocus.com If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this episode of First Light, host Chris Keller sits down with Chris Dreier, founder and CEO of Rankings.io, the award-winning SEO agency known for helping law firms dominate Google's search results. Chris shares his remarkable journey from launching his company in 2013 to building an Inc. 5000 business eight years running, hosting the Personal Injury Mastermind podcast, and writing the bestselling book Niching Up. Listeners will hear powerful insights on focus, discipline, and leadership as Chris reveals how niching down transformed his career and the firms he works with. He discusses the mindset shift that came from his 5 a.m. routine, how consistent execution fuels success, and what it takes to stand out in a crowded digital marketing landscape. The episode also dives into lessons learned from hosting high-impact industry events, the evolving role of AI in marketing, and how data-driven decisions shape business growth. Success comes from mastering one thing and committing to consistent, focused execution. Niching down to a specific market can dramatically accelerate business growth and recognition. Early morning routines and disciplined habits can fuel personal and professional transformation. Building trust through honesty and transparency creates long-term client relationships. Leadership is about vision, accountability, and empowering teams to execute at a high level. Tracking the right data points is critical for measuring marketing success and making smart decisions. Embracing new technologies like AI is essential to stay ahead in an evolving digital landscape.

Earlier this year, award-winning sole practitioner Claire Styles worked from Europe for two months. That working holiday allowed her time to reflect on what was working and not working in her business, and since then, she's moved to not only adapt her approach and home in on what she truly wants to do, but she has also started a side hustle – all of which is providing greater personal and professional meaning for her. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back C Legal founder and principal Claire Styles (a former winner of the Sole Practitioner of the Year category at the Women in Law Awards) to discuss living out her personal values in her business, why she did a working holiday and what she learnt, undertaking a new firm structure, and why working holidays can be a happy medium for practitioners who are afraid to step away from the business. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, X and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au for more insights!

Do you own a Canadian private practice and are finding it hard to attract clients? Have you found yourself with your head in your hands, trying to figure out how to stand out and get noticed?  Over the last few months, I've been tweaking my marketing strategies to test what works and what doesn't, and along the way, I have found some helpful results.  In the following podcast episode, I'll be sharing my discoveries and tips with you.  In this episode:  The situation in Canada right now  It's often said but still true: niche  Splitting the niches with staff  Maintaining Psychology Today profiles  Keep up to date with AI practices  The situation in Canada right now  If you have been listening to my recent interview episodes with guests, you will have heard a lot of Canadian therapists pointing out one thing: the market is saturated.  ‘Over the past couple of years, our profession has tripled! Which is so great for people who are trying to find a therapist, but it can lead to some challenges when it comes to marketing your private practice.' - Jules Smith So, today, I wanted to share a few tips with you that I'm using myself to stand out from the crowd! It's often said but still true: niche  ‘Niching is so important and I feel sometimes like a broken record to always bring it up in the podcast, but it is so important!' - Jules Smith  Three important things happen when you niche down in your Canadian private practice: Clients instantly know that you're the right fit Other professionals can refer to you more easily because you're a specialist rather than a generalist  You can use it to tailor your marketing message  If you want to learn more about nichings, feel free to listen to this episode of the Fearless Practice Podcast, which dives in deep!  Splitting the niches with staff  Instead of giving long lists about all the ways in which we can help our clients, we decided to reorganize our approach in this way: we each have three specialties, and we share two specialties.  Now, when someone goes to our practice website's menu, they can see exactly which therapist can help them with what, making it easy to find and decide who to reach out to.  Maintaining Psychology Today profiles  The next thing is to monitor and make sure your social media profiles, and especially therapy directory pages like Psychology Today, are consistently updated Also, Psychology Today recently added HST for Canadian therapists using the platform, meaning that it costs more money to have a profile on their directory. So make sure that your Psychology Today profile is worth it to have! If you want to get involved and elevate your Psychology Today profile, making it look sharp and effective, you can check out this podcast episode for the full scope of advice. Keep up to date with AI practices Disclaimer: I use WordPress because I love that I own my website (unlike website builders)s. If you want to learn more about this, you can listen to this episode about my journey with WordPress.  Now, one of the things that you can do on your WordPress website is to add an LLMS.txt file. It has been designed to help AI assistants know what your website is all about.  ‘This file is designed to help AI tools like ChatGPT, Claude, and Gemini better understand your website, especially when they are answering questions about it.' - Jules Smith  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 175: Marta Evans: Mastering Growth in Canadian Private Practice | EP 175  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress!  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Niching down, the power of a simple sales funnel, and preventing burnout with Johnny Brunet.  ----- Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet.  The Journey to $100k as a Content Creator with Johnny Brunet Johnny Brunet's story is proof that a pandemic pivot can lead to major success! He went from stand-up comedy to mastering the Blackstone griddle, finding his sweet spot by creating content specifically for beginner cooks. He shares the secret sauce of his content empire: how he strategically focused on one niche tool to stand out and why targeting the starting-out crowd was the perfect gap in the market for massive growth. Beyond the cooking, Johnny gets real about the business, breaking down his successful revenue mix of YouTube AdSense, eBooks, and affiliate marketing. You'll get his best advice on keeping your sales funnel incredibly simple and the importance of smart content marketing to drive product sales. This episode will give you the blueprint for turning a niche idea into a full-time income without spreading yourself thin. Three episode takeaways: The power of niching down: Johnny's big pivot from comedy during COVID shows that sometimes you have to roll with life's changes! He found massive success by niching down to a specific tool (hello, Blackstone griddle!) and focusing on beginner cooks, proving there's gold in filling those market gaps. The simple sales funnel is your friend: Believe it or not, you don't need a crazy-complicated setup to make money! Johnny broke down his successful monetization mix of YouTube AdSense, eBooks, and affiliate marketing, emphasizing how a simple sales funnel and smart content marketing are key to actually moving those products. Don't spread yourself too thin: If you're creating content, take a note from Johnny: don't try to be everywhere at once. He recommends focusing on one type of content and, even better, just documenting your own learning process. It keeps you from spreading yourself too thin and is a great way to keep your audience engaged! Resources: Johnny's food blog: Johnny Brunet Be sure to check out Johnny's e-book, Griddle 101! Visit the members-only Food Blogger Pro forum here! Canva Stan Gumroad Kit ThriveCart FourthWall MKBHD — FourthWall Follow Johnny on YouTube and Facebook Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value Tasks[00:17:00] Balancing Marketing vs Delivery“Even if it's a tiny step forward each day, it's far more effective than going hard for a week and then stopping.”If you're a coach who feels overwhelmed by all the things you could be doing and want to know exactly what moves the needle, this episode will give you the blueprint to focus on what truly matters for growth.Clarity comes from action. Choose one high-value task today and commit to it like watering the seed. Useful LinksFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Most coaches and course creators think they have a traffic problem… But what they really have is a model problem. In this episode of The Expert Edge, I sit down with Valerie Feghali, founder of Wellness Pro Creative, who went from physical therapist to running a thriving membership with thousands of paying subscribers. We unpack: How niching down (to a “scary specific” audience) allowed Valerie to scale faster and attract higher-quality buyers. Why memberships are one of the most predictable ways to build recurring revenue without burning out creating endless new content. The simple paid ads funnel that pays for itself while warming up buyers for your higher-ticket programs. If you've ever wondered whether you should niche tighter, start a membership, or simplify your business model so it works without you glued to your laptop 24/7, this episode is for you. Listen now and discover how to turn your offer into a scalable, recurring-revenue machine. Check out Valerie's website here: https://wellnessvault.com/ [Applications are open] If you are an expert business owner making more than $300,000 per year, applications are open for Colin's Inner Circle Mastermind.  Check out the details here: https://training.colinboyd.co/inner-circle-mastermind-application Whether you're pivoting, scaling, or simply pausing to reflect this one's for you. PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at https://onepresentationawaybook.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode288 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.

Send me a DM "GROW" on IG ⁠instagram.com/jenniferjadealvarez⁠ to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Ready to work with a VA? https://keap.page/tjb048/elevate-strategic-partnership.htmlJoin the free Facebook group to join like minded beauty pros! ⁠www.Facebook.com/groups/salonandsuitebusiness⁠JOIN TRUE PROFIT LEARN MOREGRAB THE FREEBIE HERE https://trueprofitsalons.com/beautybusiness?utm_source=chatgpt.comKeywordssalon finances, bookkeeping, cash management, salon profitability, pricing strategies, commission structure, profit and loss, salon growth, financial health, True Profits LawnsSummaryIn this episode of the Beauty Business Game Changer Podcast, host Jennifer Alvarez speaks with Ross Loveland of True Profits Lawns about the importance of financial management for salon owners. Ross shares his journey into bookkeeping and how he found his niche in working with salons. They discuss common financial struggles faced by salon owners, the significance of cash management, and effective pricing strategies. Ross emphasizes the benefits of a commission structure for salon teams and the importance of understanding profit and loss statements. He also introduces the Profit First methodology as a way to manage finances effectively and encourages salon owners to take control of their financial health.TakeawaysUnderstanding your finances is crucial for salon success.Niching down can lead to better client relationships.Salon owners often struggle with cash management.Pricing should reflect the value provided, not just competition.A commission structure can enhance team motivation and profitability.Profit and loss statements are essential for financial health.Setting aside funds during good months prepares for slow seasons.The Profit First methodology helps manage cash flow effectively.Customization of financial insights is key for salon owners.Small changes can lead to significant improvements in business. Chapters00:00 Introduction to True Profits Lawns02:38 The Journey to Specialization in Bookkeeping05:24 Understanding Financial Struggles in the Salon Industry09:40 The Importance of Cash Management16:01 Pricing Strategies for Salon Services18:41 The Benefits of a Commission Structure22:22 Understanding Profit and Loss Statements25:54 Navigating Commission Rates and Employee Growth31:03 Managing Payroll and Financial Health33:47 Preparing for Financial Challenges38:08 Implementing the Profit First Methodology42:17 Customizing Financial Insights for Salon Owners47:24 Final Thoughts and Encouragement for Salon Owners

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny's recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here's what we talk about:How Bad Bunny's residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you've been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Every designer has heard it: “Pick a niche. Specialize. Focus.” Even on THIS podcast! But here's the uncomfortable truth... niching alone is a trap. The wrong kind of niche doesn't just slow your career, it cages you, makes you replaceable, and puts your future in the hands of clients, tech, or the economy.This should sting: most of you are doing it wrong. You're either chaining yourself to one fragile industry or boxing yourself into a single craft that AI and Fiverr can wipe out overnight. That's why so many designers feel stuck — hustling project to project, disposable the moment the job is delivered. Few will admit it, but most are already losing the niche game.But here's the shift: there's a better way. This week on The Angry Designer Podcast, we're blowing up the myth of niching and showing you how traditional niching is failing, and how stacking your skills makes you harder to replace, stickier with clients, and impossible to ignore.In this episode you'll learn:How industry niches can collapse and what to build insteadWhy craft niches can turn designers into one-trick poniesThe skill stacking method that creates a design ecosystem clients can't walk away fromThis isn't just about niches. It's about whether you're going to stay trapped in an outdated model or step into the future of design. The choice is simple: keep doing what every other designer does, or stack your skills and become the one they can't let go of.Subscribe to The Angry Designer Podcast for no-BS design truths, controversial takes, and the lessons that help you charge what you're worth and build a future-proof creative career.Stay Angry our Friends –––––––––––Join Anger Management for Designers Newsletter at https://tinyurl.com/mr4bb4j3Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

The Theory vs. Reality Gap What happens when your theories about your niche crash into the real world? In this episode, I share the lessons we learned from bringing Play Chi Ball to the Great Outdoors Comedy Festival in Vancouver — three days, four shows, 40,000 comedy-goers, and countless experiments. Here's the truth: theories are just guesses until you test them. Our comedy-crowd hypothesis didn't hold up, but the experience gave us something more valuable than sales — clarity.

Join the collective - https://www.6figurebookkeeper.com/ Get Journal and fic your online presence - https://www.bookkeepersmarketing.com/ In this episode of The Bookkeepers' Podcast, Jo Wood and Zoe Whitman take a deep dive into the five most profitable and practical niches for bookkeepers to consider. Niching can be one of the most important decisions in your bookkeeping journey—yet it's often where people get stuck. Whether you're just starting out or looking to refine your services, this episode will help you identify the types of clients you're best equipped to support, and how niching can lead to greater profitability and ease in your business. Jo and Zoe break down the real-world pros, challenges, systems, and service expectations across five key industry types. They also share personal stories from their own practices and clients to illustrate how each niche works in practice.

In this episode of Creatives Grab Coffee, Israel Bonequi from IND Films (Montreal, Quebec) shares his journey from being a generalist offering multiple creative services to focusing on video production and scaling IND Films into a specialized studio. He discusses the challenges of pricing creative work, the importance of educating clients, and how niching into medical and industrial video has helped the company grow. Israel also dives into the process of building a new virtual production studio designed to make cutting-edge technology more accessible for smaller production companies. This episode offers valuable lessons for marketers and video professionals looking to refine their positioning, improve client relationships, and explore the future of video production.TIMESTAMPS:00:00 - Episode Introduction and Guest Welcome02:19 - Guest Bio: Israel Bonequi from IND Films03:22 - Lessons from being a generalist in creative services07:25 - How clients perceive value in video production10:01 - Client education tax: the hidden cost of cutting corners14:36 - Transitioning to video specialization and pricing challenges19:06 - Raising rates and overcoming mindset barriers21:44 - The reality of difficult clients and nonprofits23:04 - Asking “why” to uncover true client goals25:38 - Turning single projects into long-term campaigns27:57 - IND Films' focus on medical and industrial video production32:44 - Niching down and growing through organic opportunities36:19 - Digital marketing: shifting from Google Ads to LinkedIn42:21 - Building a new Montreal studio for virtual production47:41 - The cost, process, and challenges of studio construction52:01 - Soundproofing lessons for production spaces55:17 - Balancing family businesses and shared spaces57:16 - Future growth plans for IND Films58:27 - Closing remarks and invitation to visit IND FilmsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

This interview with Carolina is jam-packed with not just corporate sales strategies, but also actionable tips and resources for how you can up your corporate sales game. Carolina has it mastered… so much so that she no longer takes private / social parties and only works with corporate!  I was so motivated to seek out more corporate relationships after this conversation and I think you'll feel the same way. We covered: Niching down and the “risk” How to get started and let it be messy Carolina's secret sauce Conquering self-limiting beliefs Job titles and industries to look for What types of decor her corporate clients are choosing Then Carolina shared her exciting new offer to help us get more corporate - and even government - jobs. Don't miss her mindset tip at the end and how she helped me find a positive affirmation for myself! In the UGlu Hotline, hear why black sand bags are the preferred choice for one of our listeners.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Balloon Element  thecorporatecashflow.com Ep. 302 - Business credit | Sheila of The Balloon Squad  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar  Stay Booked  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

Megan chats with Sarah Seeds from Plant Based Ginger about the surprising power of narrowing your focus to grow a loyal audience, attract brand partnerships, and create lasting impact. Sarah Seeds has been plant-based for over 20 years, and nothing makes her happier than getting people to rethink veggies. For her, food is creativity, connection, and a little bit of kitchen magic. Whether it's turning zucchini into crispy fries, chickpeas into dreamy hummus, or filling your plate with bold, colorful plants, her goal is simple: to help you fall in love with veggies, one delicious bite at a time.  We dig into why doing less can actually help you grow more. Sarah shares how choosing one clear focus transformed her blog, brought exciting brand collaborations, and kept her creative energy alive. If you've been resisting niching down, this episode will give you the clarity and motivation you need to move forward with confidence. Key points discussed include: - Start with what you love: Passion is the best fuel for building a brand that lasts. - Analytics reveal the path: Use data to see what content resonates and double down on it. - Authenticity wins every time: Genuine engagement builds stronger, more loyal communities. - Brands want specialists: Companies notice when you're known for one thing done well. - Niching down isn't just content: Photography style, captions, and even music choices matter. - Local and seasonal storytelling: Highlighting fresh, regional ingredients adds depth and uniqueness. - Community beats competition: Collaboration with other creators expands reach and support. - Flexibility drives success: Growth comes when you're willing to pivot and refine your focus. The Grow Community Cookbook If You Loved This Episode… You'll love Episode 468: A Hyper-Niche Blog is More Valuable Than You Think (+How to Make an Income From it) with Emily Rhodes Connect with Sarah Seeds Website | Instagram

Join the channel for authentic, personal chats with subscribers on creatively pursuing happiness and making great authentic content. This episode explores the struggle of **finding your niche** on YouTube while staying true to your **passion**, so let's dive into **content creation** tips and **youtube tips**. Share your stories in the comments about how **content** and **social media** connects, inspires, and grows!*MUST SEE VIDEOS:* https://youtu.be/0c9tn2gPvrY?si=7enFLrVc7CLmSB7s&t=80*DOWNLOAD:*FREE Authentic Brand Starter Kit :: https://robbjarrett.net/shop/absk EBook :: https://robbjarrett.net/shop/Modern_Personal_Brand _eBook Audio Book :: https://robbjarrett.net/shop/mpb-audio*COACHING* :: https://robbjarrett.net/shop/coaching*SPONSORS:* https://Stoned-Ape.net*AFFILIATES:* VIDIQ: https://vidiq.com/robbjarrettBEACONS: https://beacons.ai/signup?c=robbjarrett *LINK IN BIO:* https://RobbJarrett.net

Entrepreneur, author, and founder of multiple seven- and eight-figure businesses, Kasim Aslam joins Portfolio Pulse to share his unconventional journey from college dropout to building the world's #1 Google Ads agency. In this episode, Kasim breaks down the “Hourglass of Niching” framework, explains how we've all received the same piece of bad advice on niche marketing, and reveals how to choose the right opportunities that align with your values—not just profits. A must-listen for entrepreneurs ready to refine their focus and scale smarter. 

Kasim calls himself “one of the world's greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World's greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE's radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Today, Jesse is joined by Kelan Kline, co-founder of The Savvy Couple, who shares his entrepreneurial journey from working as a jail deputy to building a successful online personal finance brand, emphasizing the importance of leveraging scalable income streams to achieve financial freedom. Kelan explains how entrepreneurship allows for more growth compared to a traditional nine-to-five by leveraging time, tools, and teams, and recounts how he and his wife carefully planned their transition by budgeting, paying off debt, and building a safety net before he quit his job. Kelan advocates starting with side hustles, particularly online opportunities like affiliate marketing, which offer flexibility and scalability, especially for people with limited time. He stresses the power of niching down to serve specific audiences deeply and shares lessons learned about the dangers of chasing shiny objects versus focusing on clear goals. Finally, he shares how they've diversified their income by expanding into real estate and pivoting toward AI-driven content creation, while building community initiatives like Freedom Builders to help others align their vision and master money on the path to financial independence. Key Takeaways: • Focus on high-leverage activities that maximize your time and financial return. • Niching down allows you to serve a specific audience better and grow faster. • Consistency and focus trump chasing every shiny new opportunity in entrepreneurship. • Risk-taking is necessary but should be balanced with a solid financial foundation. • Avoid multitasking across too many projects to prevent burnout and loss of focus. • Creating value first, then monetizing, is the key to sustainable online business growth. Key Timestamps: (00:00) - Financial Flexibility: The Key to Success (09:38) - Does Money Buy Happiness? (17:50) - Felicia's Inheritance: A Case Study (31:52) - Welcoming Kelan Kline (36:23) - Quitting the Job and Going Full-Time (38:01) - Evaluating Entrepreneurship: Is It Right for You? (42:31) - Risk Management in Entrepreneurship (47:39) - Diversifying Income Streams (59:32) - The Importance of Focus and Avoiding Shiny Object Syndrome (01:01:48) - Freedom Builders: A New Venture Key Topics Discussed:The Best Interest, Jesse Cramer, Wealth Management Rochester NY, Financial Planning for Families, Fiduciary Financial Advisor, Comprehensive Financial Planning, Retirement Planning Advice, Tax-Efficient Investing, Risk Management for Investors, Generational Wealth Transfer Planning, Financial Strategies for High Earners, Personal Finance for Entrepreneurs, Behavioral Finance Insights, Asset Allocation Strategies, Advanced Estate Planning Techniques Mentions: Website: https://thesavvycouple.com/ LinkedIn: https://www.linkedin.com/in/kelan-kline/ Mentions: https://thesavvycouple.com/start/ https://bestinterest.blog/financial-flexibility/ https://bestinterest.blog/two-roads-to-financial-independence/ https://bestinterest.blog/inheritance/  More of The Best Interest:Check out the Best Interest Blog at https://bestinterest.blog/ Contact me at jesse@bestinterest.blog Consider working with me at https://bestinterest.blog/work/ The Best Interest Podcast is a personal podcast meant for education and entertainment. It should not be taken as financial advice, and is not prescriptive of your financial situation.  

Cathy Curtis, founder of Curtis Financial Planning, joins The Advisor Journey to unpack how she built a thriving advisory practice focused exclusively on serving single women, sustaining steady growth for over two decades.In this insightful conversation, Cathy shares the pivotal shift she made after floundering as a generalist, and how committing to a clearly defined niche accelerated her success. She breaks down practical marketing strategies—combining compelling digital branding with intentional face-to-face networking—that helped her connect authentically with clients and foster referrals.Cathy also highlights her innovative approach to leveraging AI to keep her lean practice highly efficient and client-focused, offering specific examples of how tools like ChatGPT have streamlined her workflow.Listeners will gain actionable insights into building a long-lasting, niche-focused advisory business, the critical balance of technology and personal connection, and the importance of defining success on your own terms rather than chasing constant growth.ABOUT ALTRUIST: We're on a mission to make independent financial advice better, more affordable, and accessible to everyone. As a modern custodian, Altruist helps high-growth, client-centric, and tech-forward RIAs deliver great advice to more clients at lower costs. Want to find out how Altruist can help you grow? Talk to our team by visiting www.altruist.com/talk-to-us STAY CONNECTED: Instagram ► https://www.instagram.com/altruistcorp/ Twitter ► https://x.com/altruist Linkedin ► https://www.linkedin.com/company/altruistcorp/ ABOUT THE ADVISOR JOURNEY: Real-life strategies for the modern financial advisor who's ready to scale. Join Altruist leaders and guests as they share proven tactics, unfiltered advice, and hard-won lessons you can apply to your own practice. These conversations will propel your career to the next level—don't miss it. Disclaimer: Altruist Corp ("Altruist") offers technology and tools designed to help financial advisors achieve better outcomes. Advisory and certain other services are provided by Altruist LLC, an SEC-registered investment adviser, and brokerage related products and services are provided by Altruist Financial LLC, a member of FINRA/SI...

In this episode of Growth Amplifiers, host Kenny Harper interviews Justin Jensen, a co-founder and tax partner at MCC Clark and Company. Justin shares his journey into the real estate niche, starting from his internship at a private equity firm to his current role. He emphasizes the importance of focusing on a niche, continually taking strategic actions, and building a successful team. Justin also discusses how he helps clients achieve their wealth and financial goals through strategic planning and consulting. Tune in to gain insights into building a successful business and leveraging expertise in a specific industry. 00:00 Introduction and Guest Welcome 00:43 Justin Jensen's Professional Journey 04:04 The Value of Niching in Real Estate 07:57 Embracing Technology and Building a Strong Team 16:04 Client Engagement and Strategic Growth 19:12 Final Thoughts and Contact Information 20:28 Conclusion and Encouragement

From Survival to Seven Figures: Pree Sarkar's Blueprint for Building a Million-Dollar Recruitment Desk

Are you a recruiter struggling to stand out in an oversaturated market? Ready to discover the hidden secret that consistently produces top billers and high-value placements? In this episode, Benjamin Mena dives deep with luxury recruiting icon, Rob Bowerman, uncovering the enormous advantage of niching down, and exactly how you can use it to elevate your recruiting game in any market. AI Recruiting Summit 2025 – Registration: https://ai-recruiting-summit-2025.heysummit.com/ Finish The Year Strong 2025 – Registration: https://rock-the-year-2025.heysummit.com/ Rob Bowerman's journey from a retail buying career to building the Bowerman Group, the go-to firm for luxury brand placements, shows just how transformative choosing the right niche can be. Listen as Rob reveals tactical strategies, candid career advice, and actionable mindset shifts that propelled him from industry outsider to a sought-after recruiting partner for brands like Chanel, Versace, and Louis Vuitton. Plus, get a behind-the-scenes look at how luxury customer experience principles fueled Bowerman's client/candidate journeys and personal branding. This is a can't-miss masterclass for recruiters wanting to: Drive higher-value placements and win exclusive searchesBuild resilient recruiting businesses, even during market uncertaintyTransform candidate and client journeys into luxury-level experiencesCommand premium fees and consistently dominate their deskLearn how to carve out a reputation as the “only choice” in a crowded industry Press play now and unlock elite recruiting insights that you simply won't hear anywhere else! Make smaller changes to your process—today—that will lead to outsized results in placements, revenue, and relationships. Key Takeaways Niching Down Is a Superpower: “You want to add an extraordinarily high level of value to your client, and I think you can only do that…by being a real legit expert.” (Rob Bowerman)Luxury Brand Principles = Recruiting Success: Mirror luxury client experiences in your recruiting process—refined communication, branded candidate journeys, and a premium level of attention set you apart.Refuse Weak Searches: Don't waste energy convincing yourself a dubious search is “real.” Put your power into genuine opportunities where clients show commitment (contingency, exclusivity, engagement fees).Brand and Relationships Trump Transactional Mindsets: Long-term success is built by treating candidates and clients with respect, offering real feedback, and prioritizing relationships over quick wins.Leverage Community: Surround yourself with high performers. Joining professional communities like the Pinnacle Society can massively accelerate your learning and growth. ⏰ Timestamped Highlights: 2:56 – How Rob leveraged retail experience to break into luxury recruiting10:41 – The “aha moment” that kicked off his niche and firm19:32 – Building a luxury candidate/client journey32:13 – Commanding premium search fees and branding yourself “high value”50:04 – Hard lessons, failures, and the truth about candidate/client control Ready to become an elite recruiter?

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.  The conversation covers: Niching down in the freelance world Using social listening tools and AI to improve copy quality Finding the balance between the personal touch and technological help How to create effective email marketing strategies Maintaining trust and community in your audience ... and practical tips for freelancers who are navigating the evolving creator economy Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/  or on LinkedIn: https://www.linkedin.com/in/evelinakreative/  Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/  Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

Do what you love, and you won't work a day in your life? Close, but not quite! Niching down and working within your passion and ideal client group will still take effort and work, but it can be easier than staying a generalist, especially if you are dreaming about working more intentionally with the groups of people you care the most about helping.  In today's episode, I speak with Liv (they/them) about niching down, starting a private practice, and running workshops, all of which they started in an effort to reshape their life around their needs, dreams, and desires.  So, it's maybe not about not working at all, but about doing the work that feels right for you!  MEET LIV Liv (they/them) is a registered social worker who works primarily with queer, neurodivergent and disabled folks who have experienced trauma. They are guided by anti-oppressive, strength-based, trauma-informed care and use methods such as Eye Movement Desensitization and Reprocessing (EMDR) to get to the root of what you are struggling with. They offer services to individuals and partners, youths and adults, virtually across Ontario and in-person in Cornwall. Learn more about Liv on their Psychology Today profile and bookings page.  In this episode:  Why Liv became a social worker Starting a private practice  Partnering with aligned organizations  Niching down to boost success  Advice for listeners  Why Liv became a social worker From Liv's personal experience, as well as seeing people struggle with mental health, they felt drawn to becoming a Registered Social Worker to help people go through life a little more easily.  Additionally, Liv works primarily with queer, neurodivergent, and disabled folks because they have these life experiences too.  Starting a private practice  After Liv's extensive experience working in the public sector, they started to consider opening up a Canadian private practice. This was partially due to burnout, a need to structure work around their health more, and simply a desire for something new in their career.  Starting a private practice allowed Liv to create the life that they wanted to live. One that was professionally structured around their personal needs, and that supported a happier, healthier, freer lifestyle with less stress and more flexibility.  After working in the public sector, Liv worked in another group practice, but after a few months, they started their own private practice, which is what Liv is doing now.  Partnering with aligned organizations Liv's private practice is going well! Now that they're able to work more freely, Liv can build the practice from the ground up in close alignment with their values.  Also, Liv has started to partner with organizations where they see drop-in clients. Liv explains that they know things take time, so they are making professional moves to increase clients, market the practice, and collaborate with like-minded organizations while slowly growing the solo practice each month.  Niching down to boost success To stand out and connect with their ideal clients, Liv has made a big effort to niche down.  Niching down in private practice is not only a great business strategy for success, but also a method for you to really integrate your work with your passion.  Liv has also begun participating in workshops to expand their client base and strengthen their professional network.  Advice for listeners  Things take time! Be patient, especially in the first few months of private practice. Don't let impostor syndrome get you down, since sometimes you will need to put in lots of effort before you see a return on it. So, be patient, keep going, and work with your passion!  Connect with me: Instagram Website  Resources mentioned and useful links: Catharine Martin: Inside Jane App's AI Scribe | EP 170 Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Jane App (use code FEARLESS for one month free) Get some help and freebies on your website with WordPress!  Learn more about Liv on their Psychology Today profile and bookings page  Rate, review, and subscribe to this podcast on Apple Podcasts, Spotify, Amazon, and TuneIn

Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. During this chat, we cover the biggest challenges agency owners are facing today, namely: - pipeline pressures - the impact of AI - the hot topic of niching - why strong account management remains key to the growth and longevity of your client relationships - the powerful impact of humility and empathy in agency leadership - and practical advice on initiating meaningful conversations to re-engage with your clients. You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/ And find more information on the Agency Outsight website: https://www.agencyoutsight.com/ and podcast: https://www.agencyoutsight.com/podcast/ You can find more podcast episodes, more details about my account retention and growth training, and subscribe to my newsletter on my website: https://www.accountmanagementskills.com

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence. **Key Takeaways:** 1. Niching down allows for clarity in messaging and client attraction. 2. Specificity in marketing helps connect with the right audience. 3. Focusing on personal skills and passions enhances authenticity. 4. It's important to simplify offerings, especially in tough times. 5. Marketing should align with personal values for lasting joy.  

#486 What if you could grow your business from zero to $2 million in under a year? In this episode, host Brien Gearin sits down with Sam Preston, founder of Service Scalers, to uncover the strategies, tools, and mindset that fueled the incredible success of his home service digital marketing agency. You'll get a front row seat as they dive into key topics like the secrets to scaling fast, the importance of niching down, and how leveraging local service ads (LSA) can drive business growth. Whether you're looking to start an agency of your own, or you're a seasoned owner who wants to refine your approach to lead generation, this episode is a must-listen! (Original Air Date - 9/23/24) What we discuss with Sam: + Sam's journey to $2M agency growth + Niching down for easier scaling + Local service ads (LSA) as a lead gen game changer + Optimizing Google Business Profile for better leads + Monitoring and improving lead quality with call tracking + Marketing, sales, fulfillment, and recruitment teams + Common digital marketing pitfalls and solutions + Using AI tools like ChatGPT for content and strategy + Retaining clients with transparency and results Thank you, Sam! Check out Service Scalers at ⁠ServiceScalers.com⁠. Follow Sam on ⁠Twitter⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to connect with Brandi? Follow her on Instagram here: https://www.instagram.com/brandipricephotography/Check out her Senior Photography Education page: https://www.instagram.com/6figureseniorphotographer/SummaryIn this episode, Christa interviews Brandi Price, an exclusive full-service senior photographer from Oklahoma City. Brandi shares her inspiring journey of transitioning from a high school teacher and stay-at-home mom to building a six-figure photography business focused solely on seniors. Despite early doubts and industry advice that she couldn't only photograph seniors, Brandi committed to doing what she loved—and proved them wrong.She explains how niching down, offering a high-touch client experience with products and professional hair & makeup, and setting firm personal boundaries has allowed her to run a profitable, sustainable business while being fully present for her family. Brandi also discusses her recent success mentoring other photographers who want to specialize in seniors and build thriving businesses without sacrificing their personal life.TakeawaysYou can build a thriving business by photographing ONLY what you love — Brandi proves it with her senior-only model.Niching down helps you stand out and attract clients who value your work.A full-service experience (hair, makeup, products) allows for higher prices and fewer sessions.Boundaries matter — she never works weekends and still grew her income by $40k in one yearSeniors (and their parents) want an experience that boosts confidence and leaves them ravingYou only need a handful of ideal clients — not 100+ bookings — to build a profitable business.With small tweaks and the right structure, it's possible to grow your income without sacrificing family time.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Episode Description:This week's travel headlines are big—and we're unpacking them all. Kelli Hayes Smith and Cyndi Williams dive into the stories making waves in the travel advisor world, from a real overboard incident on Disney Dream to the busiest travel week in 15 years, AI trip planning tools, and shocking Facebook account deletions.In this episode:[00:01] Disney Dream incident: how to handle tough conversations with clients[06:43] TSA & AAA numbers confirm the biggest travel surge in 15 years[08:47] Niching, flexibility, and riding the travel trend waves[10:43] Loyalty marketing strategies to increase repeat clients[14:52] Flight cancellations, crisis management & advisor visibility[18:40] Why training programs matter (and most are falling short)[26:58] Google's AI Trip Planner: threat or opportunity?[33:56] Using AI as a tool—not a replacement—for real service[37:11] “We Called It”: Facebook accounts being deleted for mass content[46:00] The exact policies Meta is cracking down on[52:26] Final reminders for Wander Beyond and our July 3rd payment plan deadline

#fitness #jimjimsreinventionrevolution #mississippi #entertainment Trea Da Fit is an online trainer specializing in the unique fitness challenges for artists and entertainers.  Listen to JJRR 123 as Trea shares how a comment from a coworker at his warehouse job turned into a growing online business.  Based around his childhood passion of music, fashion and the arts, Trea's unique approach is creating consistency for those living creative, unpredictable lives, improving health, wellness and productivity.  Shoutout to Mississippi. https://www.nextworldfitness.com/ https://www.instagram.com/nextworldfitness/?hl=en https://www.theptdc.com/ https://magicmind.superfiliate.com/JIMCIRILLO https://ko-fi.com/jimjim99 jimjim99 | Twitter, Instagram, Facebook | Linktree 03:20s How Trea is helping artists and entertainers with fitness online 05:15s Goals and challenges when training artists and entertainers 09:18s Solving scheduling and consistency issues with training online 10:59s Niching down the business: passion vs. experience /expertise 18:30s Experimenting with entrepreneurship as a young boy 24:20s Discovering entrepreneurship through workforce colleagues 30:20s Working with business coach Jonathon Goodman  34:20s Transitioning to online fitness as a client  40:38s Don't let perfect get in the way of progress: Grow into it Enjoy the episode? Share with friends!  Subscribe in Spotify, Apple or Google Podcasts! https://www.jimjimsreinventionrevolution.com/resources jimjim99 | Twitter, Instagram, Spotify, Facebook | Linktree https://ko-fi.com/jimjim99

Welcome to another episode of Better Brave! If you're a coach or service-based entrepreneur struggling to grow your business without working 24/7, you're in for a treat. Today, I'm joined by Jessica Osborn, an online business strategist and marketing coach with over 25 years of experience building brands. She's also the host of She's The Business Podcast, a published co-author, and a travel-loving mom of two!Episode Summary: Jessica introduces the concept of "Niching Up"—a game-changing strategy that helps coaches and service-based entrepreneurs attract premium clients while working fewer hours. She breaks down why traditional niching advice might be holding you back and how shifting your positioning can lead to a thriving, highly profitable business without the constant hustle.Key Takeaways: ✅ What “Niching Up” really means and how it can transform your business. ✅ The biggest mistakes coaches make when defining their niche and offer. ✅ How to design a marketing strategy that brings in high-value clients—without big ad budgets. ✅ Why working less can actually help you grow your business faster.Resources Mentioned:

In this episode, Sam is joined by Dante Nino, managing partner at Tiello, a rapidly growing recruitment agency focused on the architecture, engineering, and construction (AEC) industries. Dante walks us through something he's personally passionate about: specialized recruiting. Niching down isn't just about staking your claim — it's also, Dante explains, about building trust and authority. Dante's team leverages subject matter expertise to develop deeper strategic partnerships with their clients — relationships in which their clients trust them to understand the nuances of their industry and the market. Have you been feeling the pull to niche down a bit? This conversation may just be what you need to hear to make the leap! Chapters:00:00 - Why niching down is the key to recruitment agency growth02:28 - How Tiello became an AEC recruiting powerhouse06:30 - The secret to building a high-performing recruiting team11:00 - How to onboard new recruiters into a niche market14:04 - The specialist strategy: From generalist recruiter to market leader22:24 - Actionable steps to build authority in your niche26:40 - How niching down leads to better clients and higher fees33:40 - Developing deep industry expertise to win better clients36:54 - Expert advice on scaling your recruiting agencyExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode of Coach Business, we talk to leadership coach and mentor for female leaders, Karen Gombault, about: - Niching down and finally landing on the one that feels like home- Taking action and trying a bunch of different things to see what worked- Enjoying the journey along the wayThis conversation is also the ultimate permission slip:- It's okay to change- It's okay to customize your offers- It's okay to slough off other people's rulesAt the end of the day, this is your business, and it will happen at the speed of your decision-making.I want it to work in ways that consistently surprise and delight you, and for you to bring your full self and all your past experiences to the table. Nothing is wasted; it all taught us something we needed to know and got us one step closer to where we're headed next.-----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/Jp3jljlaQyk-----Karen is a leadership coach and mentor. She works with newly promoted and transitioning female leaders struggling with self-doubt and overwhelming responsibilities to help them step into their new role, lead with confidence and create lasting impact — without burnout or second-guessing themselves.You can learn more at www.karengombault.com, or connect with her on social at:https://www.linkedin.com/in/karengombault/https://www.instagram.com/karengombaultcoaching/-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25Connect with me on social: I'm @caryngillen in all the placesOr grab this free resource I made just for you - 5 Ways to Make Coaching Your Marketing: https://caryngillen.lpages.co/5ways/You can also check out my membership for coaches on their way to consistent and sustainable 5K+ months: https://caryngillen.com/comfortable-in-business/If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.

Niching down isn't just smart — it's required. If you want to grow past six figures, you can't afford to stay a generalist. While generalists attract anyone, specialists attract high-paying clients who are ready to scale. That one shift can completely change your business trajectory. But here's the challenge: pick the wrong niche, [...] The post How to Choose The Most Profitable Niche For Your Agency appeared first on Seven Figure Agency.

What if you didn't have to niche down, self-sacrifice, or burn out to build a wildly successful life and business? In this episode, I'm joined by Melissa Ambrosini—bestselling author, top podcast host, and co-founder of She Launch—for a raw and radiant conversation about what it really looks like to grow a powerful brand, lead with purpose, and navigate the postpartum trenches while running a multi-seven-figure business. Melissa opens up about her early entrepreneurial spark (spoiler: it involved selling her dad's work shirts door to door), her rebirth moments through burnout, depression, and motherhood, and how her second postpartum cracked her open in ways she never expected. We explore what it means to lead as a fully-expressed, multi-passionate woman—and why joy and self-devotion are the most underrated business strategies of all. Tune in to hear: The myth of niching down and how Melissa built a thriving brand by embracing all of who she is Her real, raw story of postpartum depression and emotional rebirth after baby #2 How motherhood radically transformed her relationship with business, time, and self-care Why she stopped listening to the “one thing only” marketing advice and reclaimed her joy The mindset shift from self-sacrifice to self-devotion—and how that one change impacts everything How Melissa and her husband Nick practically plan their weeks to support the entire family unit What it means to be a self-led woman and why this message is resonating globally with mothers The power of consistency, vulnerability, and honoring your own pace in motherhood and entrepreneurship Connect with Melissa: Instagram: @melissaambrosini Podcast: The Melissa Ambrosini Show Website: melissaambrosini.com

In this episode, we're discussing why your real estate content may be getting attention but not converting to leads. This is a common content problem that many real estate agents face. And instead of looking at more content ideas, how to go viral, or get more views on your content, let's look at what's actually creating the lack of conversion. We'll discuss: Niching down in content vs. speaking to broad audiencesThe importance of having lead magnets as a real estate agentsEducational real estate content but lacks strategyThe system that can help you create content that converts AND connectIf you'd like to join my live round of the EBY Method, the evergreen content marketing course for agents, you can join here. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don't work?Want to grow your business while working smarter, not harder? You're in the right place!I'll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

Brian chats with Erika Rodriguez, founder and CEO of Nadi Marketing and co-founder of Tidal Pages. Erika specializes in partnership marketing for sustainable and purpose-driven businesses. In this episode, she shares how being laid off led her to entrepreneurship, the power of niching down, and how authentic partnerships can amplify your impact. Erika also details why email should be a top marketing priority and how joy, connection, and community have shaped her businesses. Episode Highlights Mission-driven businesses prioritize sustainability. Erika defines a mission-driven business as one that prioritizes sustainability throughout the entire product lifecycle -- from who makes the products to how they're disposed of. “They don't create the product just to make profits,” she said. “They actually think about the whole lifecycle of their product and about more of the people in the planet that they serve.” Niching down makes marketing easier. When Erika started Nadi Marketing in 2020, she offered a full suite of marketing services: websites, blog posts, social media, and events. But after deciding to follow what brings her joy, she niched down to specializing in partnership marketing for sustainable businesses. She's now seen as an expert in her field and the work itself has become a lot easier for her. “It made me target my marketing more, and it's putting me as the expert,” she said. “The client work has been so much easier because I enjoy that work.” Partnership marketing allows for mutual growth. Erika defines partnership marketing as collaborating with another business to create a marketing campaign, product, bundle, or other shared initiative. The goal is to build relationships that benefit both parties and align with shared values. “If we can find businesses the right partners, then they can make partnerships specifically for impact,” she said. “We can do so much more together.” Build your community. Building a business is not easy, which is why Erika hopes that all entrepreneurs have a community to support them during tough times. During the pandemic, Erika built her social media community by organically connecting with people on Instagram, which turned into IRL relationships. She encouraged other business owners to lean on the partners they have in their communities. “Start with the connections and partners that you have,” she said. “Everyone has a network already, but maybe you're not leveraging it.” Resources + Links “Start with Why” by Simon Sinek Erika Rodriguez: LinkedIn Nadi Marketing: Website, LinkedIn, Instagram, Facebook Tidal Pages: Website, LinkedIn, Instagram, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

Most entrepreneurs think they've niched down. But in reality, their positioning is still too broad—and it's costing them time, energy, and sustainable revenue. At Safi Media, deep niching is the secret behind why so many of our clients go from six figures to multi-seven figures with less stress and more clarity.   In this episode, you'll learn what deep niching really looks like and why it's the highest-leverage move you can make to grow your business with focus, not force. Eleanor shares three key micro-lessons to help you rethink how you define your niche and how that choice impacts your time, profit, and market authority.   Get full show notes and more information here: https://safimedia.co/WO52

What separates the agencies that consistently get referrals from those that don't? According to Audrey Kwan, it comes down to trust equity.In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.Topics covered:Why “referral-ready” relationships are built on consistency, not chanceThe ROI of niching for insight, credibility, and collaborationHow small agencies can thrive without growing headcountWhat's extending sales cycles and how trust shortens them“Growth projects” that drive visibility and long-term differentiationWhy clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLEAudrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

Today's session focuses on therapy work with men who struggle with “nice guy syndrome.” If you aren't familiar with the term or wonder how that niche works in a private practice, join us to learn more!Our Featured GuestJonathan Rudiger, PsyDJonathan Rudiger is a licensed psychologist who lives and works in the Nashville, TN, area. He was one of my clinical supervisors when I was at Vanderbilt, and he's become a dear friend and mentor who helped shape me into who I am today. Besides his time at Vanderbilt, he has spent a number of years working at the VA and in various capacities in private practice. One of his areas of focus is with clients with “nice guy syndrome,” and he's sharing about his work in this conversation. We will take a look at this unusual niche through a clinical lens and a business perspective. We wrap up with common mistakes therapists make when working with men who present as “nice guys” but are actually in a lot of pain. LinkedIn (Website coming soon!)You'll Learn:Jonathan's path to finding a niche and designing a private practice around itCharacteristics of the “nice guy syndrome” and typical patterns in relationshipsIssues inherent in “nice guy syndrome” include low self-esteem, shame, fear of rejection, and a fundamental dishonesty with themselves.Niching down defines the best space for your work and the place with the least chance of burnout.Going from a clinical explanation to real-world language in marketing (Storytelling is key!)Framing psychotherapy with storytelling empowers people to tell their stories.Common mistakes therapists make when working with “nice guy syndrome” clients:They assume that the nice demeanor means things are okay.Neglecting the role of shameResources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!

You know I love a good career plot twist, and this week's episode has plenty! I'm joined by Dean Baratta, an intelligence analyst with a background that includes retail banking, WeWork, and more. (Yes, that WeWork.)We talk about Dean's unconventional path into the world of intelligence and ethics, what he's learned about fraud along the way, and how AI is shaking things up faster than you can say “ChatGPT.” In this episode:What his time at WeWork taught him about red flags, ethics, and charismaWhy AI is rewriting the rulesThe underrated power of soft skills and smart networkingHow to actually use your past experience to land your next big thingWhether you're in fraud, ethics, or just figuring out your next move, this one's got something for you.Connect with Dean Baratta Connect with Kelly!

If you've been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).In this episode, we walk through Jill's journey of finding Rebrand, what it helped her clarify in her business, and how it gave her the confidence to go all in on brand photography. Now a highly-skilled and successful brand photographer, Jill continues to stick around in the Rebrand community because of the support and continued growth she experiences inside. 01:31 Jill's Photography Journey02:32 Challenges Before Joining Rebrand04:20 How Jill Found Rebrand and Took the Leap06:27 Transitioning Exclusively to Brand Photography11:55 Impact of Niching Down17:51 Advice for Photographers Considering NichingCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH JILL:InstagramWebsiteLINKSJoin Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!Full show notes