Podcasts about niching

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever sensed that you and your business partner want different things, but neither of you has been willing to say it out loud yet? Today's featured guest bought out his co-founder in 2020. During a pandemic and two months after his first child was born. In this episode, he walks through what that transition actually required, how a black widow client almost derailed the whole thing, why niching into healthcare unlocked a sales clarity he had never had before, and more. Tim Bouchard is the owner and CEO of Luminus, a healthcare marketing agency based in Buffalo, New York, that delivers optimized marketing campaigns that capture the imagination of their audience and successfully convert them to prospects. Tim started the agency in 2010 alongside a co-founder, having come up through web design and digital development. After 10 years in partnership, a difference in vision and personal direction led to a buyout in late 2020, which Tim financed through an SBA loan while managing a new baby, a pandemic, and a client that represented 38% of agency revenue. He is now five and a half years post-buyout, has a core team that has been with him through the transition, and has fully committed Luminus to the healthcare niche. In this episode, we'll discuss: The first order of business post-buyout The black widow client problem Niching down into healthcare Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. What Nobody Tells You About the First Six Months After a Buyout Tim's instinct after the papers were signed was that the agency would feel like his within a few months. The vision was clear. What he did not anticipate was that none of the work he actually wanted to do could happen yet. The first order of business was not building toward a new direction. It was stabilizing what already existed. Client relationships had to be managed carefully, particularly with the black widow account that accounted for 38% of monthly billings. The team had to be reassured that the transition was amicable and not a signal that the agency was in trouble. Production gaps left by the departing partner had to be filled through promotion and new hires, all in the middle of COVID hiring conditions, with an SBA loan payment already running. As a result, the feeling that he had actually built the foundation he wanted did not arrive until roughly two and a half years after the buyout closed. The expectation that structural change happens quickly is one of the most expensive assumptions a founder can carry into a transition. The Black Widow Problem and What It Revealed About a year and a half after the buyout, the client representing 38% of Luminus' revenue left. What that exit revealed was that the entire team structure had been built around servicing that client. Two account people for a sub-million-dollar agency made sense when a single client demanded that level of coverage. It made no sense for what the agency actually needed to become. The loss forced a cleaner look at which people, processes, and positions belonged in the agency Tim wanted to build versus the one he had inherited through the transition. Four core team members who had been with him for eight or more years remained. Positions that had been built around the black widow were eliminated. That kind of correction is painful, and it is also necessary. An agency that has never stress-tested its structure tends to discover what does not belong only when something large enough forces the question. What Niching Into Healthcare Actually Unlocked Tim resisted narrowing down for the same reason most agency owners do: it felt like reducing the addressable market and therefore reducing the chance of success. The shift into healthcare happened only after the post-buyout chaos had settled and he could see clearly what the agency was actually good at. The downstream effects were not subtle. Sales conversations became easier because the problem was always the same. Content development became possible because the topics did not change from client to client. The sales message stopped being a generic positioning statement about branding and became something specific enough to open a door: a healthcare practice owner can hear "I might be able to help you with compliance" and immediately understand what is being offered. That kind of entry point does not exist for a generalist agency, because a generalist has no right to claim expertise in any single area. The niche gave Tim something specific to stand on, and that specificity is what allowed Luminus to sell nationally instead of depending on local referrals from Buffalo. Building a Team That Owns Its Own Processes Tim advocates for being transparent with your team as a way to create real ownership of the work. Quarterly financials are shared. Profit sharing is tied to net profit, and the team is updated on that number throughout the year. Client relationship status is visible. When people can see the whole picture, they make better decisions within their own roles without needing to ask. The same principle applies to how SOPs and technology choices get built at Luminus. Tim does not hand down a finished process and tell the team to follow it. He invites the relevant people into the build, acts as a guide and quality check, and then hands ownership back to the team. The process they build is theirs. They understand it because they made it. A process handed down from the founder gets followed when the founder is watching. A process built by the team becomes part of how they work. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

If you're struggling with niching your business, attracting the right clients, or creating content that consistently generates leads, this episode is for you. In this episode, I answer a real question from a mortgage adviser who is worried that choosing a niche could reduce his audience and limit his opportunities. I explain why social media algorithms have fundamentally changed, why being more specific is now a competitive advantage, and how niching helps you attract more of the right people without turning everyone else away. We also explore the latest shifts in social media marketing, how platforms like Facebook and Instagram are now identifying your ideal clients automatically, and why speaking directly to one audience creates stronger engagement, greater authority, and more predictable lead generation. Why niching is more important than ever in 2026 How social media algorithms reward specific messaging The difference between narrowing your message and limiting your opportunities How to identify your ideal client profile (ICP) The 90-day strategy for becoming the go-to expert in your market Why repeating the same core messages generates more leads and sales Watch or listen to the Ask Me Anything episode on YouTube, Apple Podcasts, or Spotify If you struggle with social media, grab a free copy of my Amazon bestseller, The Lead Generation Guide Book A Systemise Audit Call if you're ready to level up your business Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love. Be sure to like, comment, and subscribe for more insights on personal and professional growth. I hope you enjoyed today's episode; please subscribe, rate and review the show on your favourite platform. Follow me on Social media: Instagram | LinkedIn | Facebook | Website | YouTube

Is your voice over business down and nothing you try seems to be working? In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact? Marc doesn't sugarcoat it. His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next. Inside this episode: Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically Why Marc is now marketing into Canada after years of focusing almost entirely on the US market The audiobook genre Marc swore he'd never touch - and why he just booked his first one Why booking rates on pay-to-play platforms are dropping for even experienced voice actors - and what to do about it The "money read" concept: how to recognize when the read that was booking for you has stopped working - and how to find the new one The single question every voice actor needs to honestly answer right now If your business has taken a hit and you're not sure what move to make next, this episode gives you a real, honest look at what one working voice actor is actually doing to level up when the market shifts beneath him.

Ali Al-Hassan is the walking embodiment of work hard, play hard — a young dentist who's gone from associate to super associate, practice co-owner and globe-trotter, all while building a following that brings patients straight to his chair. In this episode, he and Payman get into what really separates an ordinary associate from a "super" one: bringing in your own patients, owning your fees, and treating social media as your digital shop front. There's honest talk about outworking self-doubt, the awards debate, a vexatious GDC referral that came out of nowhere, and a wild Covid-era trading story that took a £50k bounce-back loan to seven figures and most of the way back down again. Threaded throughout is a simple philosophy — do the thing, do it thousands of times, and let it compound. You'll come away with plenty to think about, whether you're weighing up your own brand or just wondering how one person fits in this much living.In This Episode00:02:30 - Work hard, play hard 00:08:10 - Growing up and family 00:14:30 - The inflection point 00:17:30 - Associate vs super associate 00:24:40 - Social media and the first Invisalign open day 00:33:15 - Tenacity and outworking self-doubt 00:39:05 - Niching down 00:49:50 - Cornerstones of safe GDP ortho 00:53:50 - Blackbox thinking 00:59:30 - The GDC referral 01:08:45 - Compounding and word of mouth 01:09:45 - Dental Opulence 01:18:55 - The awards debate 01:25:35 - Travel and friendships 01:29:25 - Working with Robbie 01:32:05 - The Covid trading story 01:42:25 - Examinations and case acceptance 01:48:05 - Composite bonding approach 01:54:50 - Finishing teeth upside down 01:56:25 - Fantasy dinner party 02:00:25 - Last days and legacyAbout Ali Al-HassanAli Al-Hassan, known online as Doctor Ali, is a Cardiff-trained dentist working across practices in Swindon, the Midlands and London, with a focus on Invisalign and composite. He's a super associate who built his patient base through years of consistent social media, and co-owns the Dental Opulence clinic in the Midlands. Away from the chair, he travels monthly, invests, and is renovating a house back home in Swindon.

In this powerhouse episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with serial entrepreneur, business coach, and acclaimed author Jeremy Shapiro for a masterclass in transforming your business from a self-created job into a true asset that delivers freedom, not burnout. If you've ever felt trapped by your own company, confused busyness with progress, or wondered how to escape the endless hustle, this conversation brings actionable insights and eye-opening advice you won't want to miss. About the Guest Jeremy Shapiro has spent nearly three decades helping entrepreneurs build scalable, sustainable, and sellable businesses. Featured on NPR, Fox News, and major outlets worldwide, he specializes in guiding founders through the transformational leap from solopreneur to true business owner—allowing them to reclaim their time, health, and creativity, while building assets that create generational wealth. Key Themes & Discussion Highlights The Solopreneur Trap: Are You Growing a Business or a Job? Early in the conversation, Wize and Jeremy break down the critical distinction between being "self-employed" and being a "business owner." Jeremy shares from experience that many enthusiastic founders unknowingly build businesses that trap them, taking on all the risk and workload but missing the freedom entrepreneurship promises. If the business can't run without you, says Speaker B, it's a job—one you could end up resenting (02:03). Builder or Grinder? Why Mindset Matters Reflecting on his own path, Jeremy identifies as a lifelong builder—someone who thrives on creating systems, solutions, and opportunities for others (03:01). This mindset, he explains, is key to scaling successfully. The pitfall? Confusing activity with progress. Entrepreneurs often wear busyness like a badge of honor, but as Jeremy reveals, tracking where your time actually goes often exposes unprofitable patterns (03:43). Systems, Delegation, and the Power of Marginal Gains Building a true business means learning to let go. For many, this is a massive mindset shift. Jeremy discusses why perfectionism (“nobody can do this as well as I can!”) is the enemy of growth (07:00). Instead, he urges founders to document and systematize repeatable tasks, define success clearly, and empower new team members to take ownership. This approach not only enables scale—it's essential for sanity and sustainability. The episode takes a deep dive into the concept of "small hinges swing big doors." Through the story of the British cycling team's transformation, listeners learn how stacking tiny, 1% improvements can completely change business outcomes (17:55). These marginal gains—whether it's a tweak to onboarding, pricing, or lead generation—compound into massive wins. Finding (and Freeing) Hidden Profit Plateaus are normal in business, but they signal it's time to work smarter, not harder. With his trademark clarity, Speaker B outlines the three levers that can reignite growth and profitability. Sometimes, he advises, it's about refining the business model or optimizing pricing; other times, it's about adopting new channels or outsourcing for leverage (14:28). A standout moment is his pricing masterclass. Speaker B challenges the common founder fallacy of undercharging for unique expertise—and shares a real-life story of helping a client 10x her consulting fees by shifting from time-based to value-based pricing (33:09). He explains how minor price increases can double profit margins, even if customer numbers stay flat. Building an Asset, Not Just a Paycheck One of the most profound insights arrives as Jeremy explains why every founder should design their business with an exit in mind—even if they never intend to sell. Businesses tend to follow one of three paths: shut down, pass to family, or become a sellable asset. Building with sale in mind forces owners to create systems, document roles, and make the company valuable to someone else (24:36). This not only maximizes future wealth—it also gives more freedom now. The story of a business owner forced to systematize after a health scare is a wake-up call about why founders must set their businesses up to run (and grow) without them (25:33). Ultimately, the goal is for founders to work on their business, not just in it—unlocking not just profit, but the optionality to travel, launch new projects, or simply take a real vacation. The Power of Niching & Specialization For those feeling "stuck" on a plateau, Jeremy recommends strategic niching. By narrowing focus and speaking directly to an ideal customer, businesses can increase pricing power, dominate specialist markets, and avoid the trap of being a replaceable commodity (39:39). The episode includes memorable stories of sub-niching (even among high-net-worth clients) and how hyper-specialization can actually expand total addressable markets. Actionable Takeaways Track Your Time: Perform a time diary to uncover true time drains (03:43). Document and Delegate: Systematize your most repetitive (yet “unique”) tasks and build clear success metrics (07:00). Test Your Pricing: Move beyond time-based to value-based pricing and experiment with incremental increases (33:09). Niche and Specialize: Don't be afraid to narrow your market; the more specific, the more profitable (39:39). Build for Sale: Even if you intend to own your business forever, design it so it could thrive—and grow—without you (24:36). Leverage Expertise: Get outside help where needed and find leverage through people, systems, or partners (22:45). Assess Optionality: True freedom is having the choice of where, when, and how you work. Build towards options, not obligations (23:34). Why This Episode Is a Must-Listen This episode isn't just for business owners on the brink of burnout—it's for anyone who wants to future-proof their company, escape the hamster wheel, and reclaim their entrepreneurial purpose. Real stories, hard-earned lessons, and practical frameworks from Jeremy"s 30 years in the trenches provide inspiration and guidance for businesses at every stage. Whether you're stuck grinding out 12-hour days or approaching your first big plateau, this conversation is packed with paradigm shifts, strategies, and tools to help you break through and build a business that truly works for you. About the Book Looking to go deeper? Jeremy Shapiro's book, Your Business Growth Playbook, takes listeners further into the systems, checklists, and methodologies discussed throughout the episode. Access free resources, audio samples, and more at yourbusinessgrowthplaybook.com (44:02). Join the Conversation Listen, take notes, and share this episode with any entrepreneur you know who feels tied down by their business. This might be the moment—and roadmap—they need to claim the entrepreneurial freedom they set out for in the first place.

Jared Correia takes us on a psychedelic tour of Memphis before diving into the complex world of tax optimization for business owners.  First, in the monologue, Jared recaps his "mind-f***" trip to Graceland. From the Jungle Room's porcelain monkeys and a bright yellow-and-black TV room to Elvis's Gatorade-stocked private jets, Jared explains why the King's estate is essentially "Redneck Disney World"—a 14-acre compound built to the god of capitalism.  Then, Jared sits down with Megan Robin, owner of Megan Robin Law. Megan holds an LLM in Tax Law and explains how she fills the "multidisciplinary gap" for law firm owners.  In this interview, we discuss: The Conventional Retirement Trap: Why aggressive 401k saving might not make sense for high-earning "knowledge workers" who peak later in life.  The CFO Gap: Why your $500-per-return accountant likely isn't providing a proactive tax strategy.  Real Estate vs. Wall Street: The hidden conflict of interest in Assets Under Management (AUM) fees and why your advisor might be steering you away from property investments.  Niching for Lawyers: Why Megan focuses on the unique entrepreneurial mindset of law firm owners.  Finally, stick around for a new segment: "Taxing Myths and Legends." Jared tests Megan on the weirdest taxes in human history. Find out which are real—from the Ancient Roman urine tax to the 19th-century Ohio squirrel scalp tax.  Learn more about Megan Robin. Subscribe to our YouTube Channel. And check out our unique Spotify playlist for this episode. Oh, man! I bet you didn't know how much you were missing Jared's unique take on culture, legal practice, and whatever else pops into his head. But don't fret, there's plenty to go around. Jared's back with a new **WEEKLY** show, Legal Late Night, available not only on your favorite podcast app, but in living color on your neighborhood YouTubes. That's right, Jared's more than just a pretty voice. Join him and his guests in high-def 2D through the links below. Subscribe to Legal Late Night with Jared Correia on: Apple - https://podcasts.apple.com/podcast/legal-late-night/id1809201251  Spotify - https://open.spotify.com/show/0Rkik0LLMaU6u0e7AKfK9h  Or your favorite podcasting app.

Laura Cheever writes fantasy novels with strong Christian themes and an emphasis on romance within seasoned marriages. She is the author of Chosen of the Tapestry, Lost King of the Pattern, Mending and Madness, and A Hoard of Tales. She lives in rural Wyoming with her husband, Andrew, and their four children, the legendary makers of mischief and shenanigans. Find out more about her and get on her newsletter at https://cleavebondpublishing.com/Sign up for the second Craft&Connect Live here: https://tidycal.com/writeyourlife/craft-and-connect-live-q2Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

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Niching down can feel like you're closing doors, but the real risk is staying so broad that nobody knows why they should choose you. Jenny sits down with Gordon Brewer, a licensed marriage and family therapist and the host of the Practice of Therapy podcast, to unpack a simpler, more grounded way to choose a profitable niche without spiraling into overthinking.We dig into the real places people get stuck, like trying to invent a “totally unique” specialty, or forcing themselves into work they don't even enjoy. Gordon shares how your best niche often lives at the intersection of what energizes you and what your market actually needs. We talk about how telehealth changes the game, why underserved problems can be a powerful signal, and how clear niche messaging helps you stand out in search results, referrals, and your content marketing.Then we get practical about niche validation. We cover how to listen for patterns in your caseload, how to use colleague feedback, and why the questions you hear on repeat are one of the best clues that paying clients are already looking for what you offer. That same repeated guidance can also become a workshop, guide, or product so you stop saying the same thing in every session and build more sustainable income.Grab the linked resources, then subscribe, share this with a fellow service-based business owner, and leave a review so more listeners can build a focused, profitable practice.Grab the 30-minute Launch PlanRead more HERESupport the show

Spoiler alert: change is coming for your firm whether you RSVP or not. The good news? Aly and Andrew reckon you don't have to just cop it. You can choose it, shape it, and lead it. This episode is all about what it looks like when an accounting firm intentionally shifts its processes and services instead of standing around waiting for clients, tech, or the industry to shove it forward.We get into the full service stack and what each layer is really for. The transactional and internal finance bits down low, the compliance work that keeps everyone on the right side of the ATO in the middle, and the advisory layer up top where the good conversations live. There's a fair bit of love for owning the data flow end to end, because tight workflows and a tidy software stack mean less rework and more actual advising. Niching and specialisation get a run too, including why they make life easier and pricing braver.Then we have a proper crack at AI. The stuff it's quietly brilliant at, the stuff it's quietly ruining, and how to keep your human voice intact while still letting the robots earn their keep. If you're rebuilding services, tightening processes, or trying to keep advisory feeling consistent as the team grows, pour a bevvy and listen in. Remember to subscribe, share it with a mate, and leave a review!AAAAA IS PROUDLY BROUGHT TO YOU BY OUR SPONSORSPinch Payments helps Australian businesses get paid faster without the usual follow-up fatigue. With direct debit, card payments, payment plans and accounting software integrations, Pinch makes it easier to automate invoice collection and cut down admin.BGL With 35 years of experience and ISO 27001 certification, BGL Corporate Solutions delivers innovative, multi-award winning company compliance, self-managed superannuation fund, investment management, identity verification and AI-powered paper-to-data software solutions to 12,700+ businesses maintaining 1.5 million+ entities worldwide. TOA Global Where you can hire elite talent for your accounting team.FOLLOW US ON THE SOCIALSwww.accountingadventures.com.auAccounting Adventures (@accadvpodcast) | InstagramAccounting Adventures | FacebookAccounting Adventures | LinkedInAly & Andrews All Aussie Accounting Adventures (@accadvpodcast) | X Email: podcast@accountingadventures.com.auCHECK US OUTALL IN Advisory | Your squad of award-winning accountants, tax wizards, and business visionaries, perfectly tailored to elevate your biz. Let's soar together! Illumin8 | Purpose-led cloud-driven accounting humansMUSICENTENTE (@ententemusic) | InstagramPRODUCTIONDavid Easton (@davidjeasty) | Instagram

Park Howell, the world's most industrious storyteller, joins Ryan to break down why most brand stories fall flat—and the simple framework that fixes it. From making the pronoun shift from "me" to "you" to walking Ryan through a live ABT exercise on the podcast itself, Park shows exactly how to stop pitching and start proving your worth to the right audience. Key Takeaways Your story isn't about what you make—it's about what you make happen in your audience's life The And, But, Therefore (ABT) framework is the DNA of every story that actually lands Niching down works like a tractor beam—when you get specific, the right clients get pulled in Copy your homepage into ChatGPT and ask it to rewrite using Park's ABT framework for an instant shift About Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 40+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months. He is sought after internationally to help executives excel through the stories they tell. In This Episode [00:00] Welcome to the show! [05:34] Meet Park Howell [07:22] Story [11:16] Hero of the Story [14:06] Story Cycle System [16:02] And, But, Therefore... [25:32] Niching Down [32:04] Connect with Park [33:06] Outro Quotes "Your story is not about what you make, but what you make happen in people's lives." — Park Howell "You are not the center of your story. Your audience is." — Park Howell "We are all intuitive storytellers, but we really need to be intentional storytellers using frameworks that we know that work." — Park Howell "When you niche down to be that very specific supplier for a very specific audience, you're going to get other business outside of that niche, but it becomes like a tractor beam that sucks them into the Life Star." — Park Howell "Artificial intelligence is the worst brand name ever. If you really know how to use it and collaborate with it, it becomes artful intelligence that actually augments your intelligence." — Park Howell Guest Links Follow Park Howell on Instagram | Facebook | Twitter | LinkedIn Get your brand story strategy using StoryCycle Genie™ Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Most people think growth comes from doing more—more services, more offers, more complexity. But in this episode, I sit down with Tas Bober, who did the exact opposite. She stripped everything back, focused on one problem, and built a business so clear people can describe it in a single sentence. This conversation is about the courage to simplify—and why that's far harder (and more powerful) than it sounds.Tas didn't plan to become an entrepreneur. After layoffs, burnout, and a side experiment on LinkedIn, she found herself with unexpected demand—but no clear direction. It wasn't until she made a bold, uncomfortable decision to niche down into landing pages that everything changed. What followed is a masterclass in clarity, positioning, and designing a business that actually fits your life—not the other way around.Key TakeawaysNiching down creates clarity: Focusing on one problem made it obvious what Tas does—and why clients should choose her.Doing less accelerates growth: Eliminating distractions and context switching improved both quality and income.Clarity beats capability: Being known for one thing is more valuable than being able to do many.Positioning drives inbound demand: Clear positioning meant clients showed up with defined problems—making selling easier.Data should guide decisions: Tracking time revealed which work actually delivered the highest return.Design your business around your life: Tas optimized for time, flexibility, and energy—not scale for the sake of it.Additional InsightsTrying to do everything can make you lose authority: You shift from expert to order taker.Community accelerates growth: Trusted peers help challenge thinking and shorten the learning curve.Scarcity mindset delays focus: Holding onto everything early can prevent meaningful progress.AI amplifies thinking—it doesn't replace it: Expertise and nuance still drive better outcomes.Simplicity requires discipline: Even after success, the temptation to expand never goes away.Episode Highlights00:00 – Episode RecapTas shares how narrowing her focus to one specific problem transformed her business, income, and lifestyle.01:00 – The Accidental EntrepreneurTas reflects on being laid off twice and how a side experiment on LinkedIn unexpectedly opened new opportunities.05:00 – The Struggle of Starting OutShe describes the early chaos of offering everything, underpricing, and trying to figure out what problem she actually solved.08:30 – The Niching Down BreakthroughA peer challenges Tas to focus on landing pages—and within a week, everything changes.12:30 – Why Clarity Wins in BusinessBarry and Tas unpack why being known for one thing beats showcasing a wide range of capabilities.17:00 – The Power of Focused RepetitionTas explains how working on the same problem repeatedly builds deep expertise and pattern recognition.20:30 – The Economics of SpecializationTracking her time reveals a stark difference in earnings between general consulting and niche work.24:30 – Cutting Everything ElseTas makes the difficult decision to eliminate all other services and go all-in on landing pages.26:00 – Resisting the Urge to ExpandEven after success, the temptation to do more returns—and why discipline is required to stay focused.29:00 – Fast Decisions and IterationTas shares her approach to reversible decisions and rapid experimentation.31:00 – Building a Values-Driven BusinessShe discusses choosing clients based on alignment and maintaining an audience-first mindset.34:00 – The Role of Simplicity in GrowthBarry highlights how clear positioning is often the biggest unlock for entrepreneurs.36:50 – Designing a Business Around LifeTas reflects on working three days a week and prioritizing enjoyment and flexibility.38:00 – AI, Creativity, and Human InsightWhy AI can't replace nuanced expertise—and how human judgment remains critical.39:30 – Closing ReflectionsA final look at growth, experimentation, and the ongoing journey of building something meaningful.FAQsQ1. Why is niching down important for business growth?Niching down creates clarity in your positioning, making it easier for customers to understand what you do and why they should choose you. It also improves inbound demand and simplifies sales conversations.Q2. Can focusing on one service really increase revenue?Yes. Specializing allows you to become more efficient, deliver higher-quality results, and charge premium rates—often earning more while working less.Q3. How do you choose the right niche for your business?The best niche sits at the intersection of your experience, market demand, and repeatable problems you've solved. Testing a niche for a defined period can help validate it quickly.Q4. What are the benefits of clear positioning in a crowded market?Clear positioning helps you stand out by making you the first person people think of when they have a specific problem, reducing competition and increasing trust.Q5. How does specialization compare to using AI tools in business?AI can support execution, but it lacks the nuanced insight and pattern recognition that comes from deep specialization. Experts who focus on one problem can deliver more valuable and differentiated outcomes.

Roger Knecht and Wes Towers discuss effective marketing strategies for accounting firms, focusing on local presence, niche marketing, and leveraging AI for content creation. Learn how to transform random marketing acts into deliberate growth engines and enhance your firm's visibility and client acquisition. In This Episode: 00:00 Introduction to Marketing for Accountants 02:52 Leveraging Local Presence and Niching 06:47 Outcome-Focused Marketing Messaging 09:52 Google Business Profile and Reviews 14:11 Marketing Rhythm and Content Creation 19:51 AI in Marketing and Human Connection 26:25 Tracking Marketing Metrics and Funnels 31:16 Niche Marketing and Client Acquisition 37:41 Website Audit and User Experience 43:45 Recap and Final Thoughts on Marketing Key Takeaways: Define your unique marketing message to attract ideal clients, focusing on outcomes rather than services. Optimize your Google Business Profile with relevant information and regular updates to boost local visibility. Implement a consistent content publishing rhythm across platforms, repurposing one idea in multiple ways. Utilize AI as a thought-processing tool to guide content creation, not just to generate generic text. Track conversion rates at every step of your sales funnel to refine marketing efforts and attract the best clients. Story Preview Join Roger Knecht and Wes Towers as they explore how accounting firms can overcome marketing challenges to build premier businesses. Discover how strategic positioning, smart use of digital tools, and a focus on client relationships can turn your firm into the obvious choice in your market. Featured Quotes: "Go for the very best because the more you add to the site, curiously, the more diluted your message is." - Wes Towers "It's about speaking in language that is outcome-focused. And speaking to them, it's about using words about you instead of, 'We are this. We are that.' No one really cares about you that much. They care about themselves." - Wes Towers "If you can educate them and they feel like that feed of information you're giving them is to their benefit, they'll want to read it. They'll want to pay attention to it." - Roger Knecht Behind the Story: In this episode, Roger Knecht and Wes Towers unpack the nuances of marketing for accounting professionals. They discuss how many accountants traditionally shy away from marketing and sales, yet these are crucial for firm growth. Wes shares insights from his work at Uplift 360, emphasizing the importance of clear positioning, smarter websites, and AI-assisted content. The conversation highlights how firms can leverage their local presence and niche services to stand out in competitive markets, while also maintaining the human connection that drives true value. Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Visit uplift360.com.au to book a strategy call.   Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable.  These are a must-have addition to every accountant's library to provide quality CFO & Advisory services as a Profit & Growth Expert today: "Red to BLACK in 30 days – A small business accountant's guide to QUICK turnarounds" – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses. "in the BLACK, nine principles to make your business profitable" – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles. "Your Strategic Accountant" - Understand the 3 Core Accounting Services (CAS - Client Accounting Services) you should offer as you run your business. Help your clients understand which numbers they need to know to make more informed business decisions. "Your Profit & Growth Expert" - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve. Follow the Turnkey Business plan for accounting professionals.  This is the proven process to start and build the premier accounting firm in your area.  After more than 40 years we've identified the best practices of successful accountants and this is a presentation we are happy to share.     Also learn the best practices to automate and nurture your lead generation process allowing you to get the bookkeeping, accounting and tax clients you deserve.  GO HERE to see this presentation and learn what you can do today to identify and engage with your ideal clients.   Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center.   It's here you can become a:   Professional Bookkeeper, PB Professional Tax Preparer, PTP Profit & Growth Expert, PGE   Next, join a group of like-minded professionals within the accounting community.  Register to attend GrowCon and Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.   The Accounting & Bookkeeping Tips Facebook Group The Universal Accounting Fanpage Topical Newsletters: Universal Accounting Success The Universal Newsletter   Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company's Value.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don't want to miss.   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Rebecca Dent is a high-performance dietitian specialising in ultra runners and mountain sport athletes — from passionate recreational runners to world-class professionals. Based in the Chamonix Valley for the past 10 years, she combines her expertise in performance nutrition with a life immersed in ski touring, trail running, mountaineering, and the mountains she loves. In this episode of the Tough Girl Podcast, Rebecca shares her journey from the Forest of Dean to the French Alps, balancing elite-level training with everyday life, and the nutrition strategies that help athletes optimise performance, recovery, and health — particularly for women navigating hormonal changes and perimenopause. We talk race day fuel, strength training, managing limiting beliefs, and why it's never too late to start a new adventure.  Whether you're chasing your first trail race or aiming to summit Mont Blanc, Rebecca's insights will inspire you to push your limits while taking care of your body.  New episodes of the Tough Girl Podcast drop every Tuesday at 7 AM (UK time).  Support the Tough Girl mission via Patreon: www.patreon.com/toughgirlpodcast   *** Show notes Who is Rebecca Working as a high performance dietician for 25 years Starting out in the NHS, before moving into elite sport Focusing on climber and ultra runners Moving to the Chamonix Valley in the French Alps, 10 years ago Training for an ultra race in Snowdon Being passionate about ski touring, trail running, hiking, climbing and spending time in the mountains  Growing up in the Forest of Dean in a little village Spending a lot of time outdoors  Starting trail running in her teenage years  Always enjoying athletics and being inspired by the women on TV  Doing GCSE PE and A'Level PE Having fun doing sports in a team environment  Deciding what to study at university  Niching down in her career Being exposed in the NHS to different areas of health care Starting to enter trail races and pushing herself physically Her running journey and progression in the sport Entering into races for fun Following a training plan for a 50k trail race in Snowdon Using Training Peaks and working with a coach Doing approx 7hr of training per week Using sports drinks, gels, kindle mint cake, chews and jelly sweets Needing to get good at running up hill Doing 2, 1hr gym sessions per week 46 years old and why it's so important to strength train Perimenopause and changes in hormones Changes in body composition and carrying extra body fat Starting to work with a personal trainer once a week How a change in hormones can affect your confidence and mood  Feeling stronger and lifting heavier How the extra's were creeping in Eating well and focusing on things that were easy to change Focusing on the protein  What a typical breakfast, lunch, and dinner looks like  Keep things simple and nutritious Doing a recovery shake after the gym Race day nutrition - before, during and after Being guided (by her husband) up Mont Blanc - up and down in 1 day Struggling with acclimatisation  The mental side of running and climbing  Reflecting and working on her limiting beliefs  Being able to regulate thoughts that are't helpful  Reframing thoughts  Dealing with disappointment  Being good at feeling your feelings  Planning, logistics, and being organised Deciding to pull back and focus on resting and recouping  Doing an ultra every 2 to 5 years  Being a procrastinator  Having to make training a priority  Why it is hard sometimes  Needing to have a balance with life Why some things do need to be delayed  How to connect with Rebecca on social media Final words of wisdom and advice  It's not too late!!!! Find what it is you're interested in    Social Media Website: highperformancedietitian.com  Instagram: @high_performance_dietitian  Facebook: @HighPerformanceDietitian   

In Legal Episode 314 of The Rainmaking Podcast, Scott Love speaks with Frank Koranda of Polsinelli about the power of niching deeply—and how building a focused, specialized practice can transform client development, deal flow, and firm growth. Frank shares how his firm moved beyond a general M&A offering to create a dedicated private equity M&A practice, aligning talent, messaging, and strategy around a clear differentiator. The result: stronger positioning in the market, faster deal execution, and deeper trust with clients who value specialization over generalization. The conversation also explores how niching impacts referrals, recruiting, and long-term client relationships. By clearly communicating their expertise and focusing on a specific ecosystem—private equity funds, investment bankers, and portfolio companies—the firm increased visibility and repeat work. Frank breaks down practical lessons for professionals looking to niche down: identify your strengths, eliminate distractions, and commit to a bold, differentiated strategy. For lawyers and professional service providers seeking sustainable growth, this episode is a blueprint for building authority through specialization. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/mhTSzDVIo64 ----------------------------------------

Your training might be world-class, but the market only sees the gyms that know how to sell. If you're still relying on word-of-mouth in 2026, you're playing a game that's already changed.Welcome to Gym Marketing Made Simple, the show that cuts through the noise surrounding gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn today's episode, Sherman and Blake sit down with Andrew Charlesworth, Midwest Regional Affiliate Representative, to break down what it really takes for CrossFit and boutique gym owners to win in today's hyper-competitive market. They dig into why old-school “open and pray” approaches stopped working, how to think clearly about leads and paid marketing, and what separates profitable, sustainable gyms from owners who are burnt out, broke, and blaming CrossFit HQ.Episode OutlineAndrew's role as Midwest Regional Affiliate RepWhy a direct line to HQ matters for affiliatesStarting a gym in 2026 vs 2013Competing with franchises and large marketing budgetsWhy great coaching alone no longer drives growthThe necessity of strategic marketing plansWhat a lead actually isRealistic conversion rates for cold trafficLead nurture, speed-to-contact, and follow-up systemsOwners' emotional reactions to normal business cyclesDebt, lifestyle pressure, and unrealistic revenue demandsHow big franchises track and manage sales performanceFacility standards and visual branding expectationsUsing professional media and AI on a budgetHow AI and new search behavior will affect local discoveryThe power of niche positioning in crowded marketsExamples of niche strategies that attract the right membersDetails of the Nashville November event and who it's forHow to contact Andrew and join his weekly business callsEpisode Chapters00:00 Intro to Gym Marketing Made Simple & guest Andrew00:50 Andrew's role as Midwest Regional Affiliate Rep02:45 How starting a gym in 2026 differs from 201304:20 Competing with big-box and franchise marketing06:10 Why “if you build it, they will come” no longer works08:05 Strategic marketing and weekly business calls11:50 Risk, return, and realistic expectations for ads15:10 What a lead really is and industry-standard close rates26:00 Branding, facility standards, and social media presence30:40 Niching down and why the riches are in the niches31:50 Nashville event details and who should attend38:10 How to contact Andrew & closing remarksAction TakenPromoted the November 7–8 Nashville event for gym owners doing ~$15–20k+/month who want to grow revenue in 2027.Commit to 12–18 months of consistent marketing instead of short-term testing.Reinvest in professional media, cleaner facilities, and tighter branding.Treat lead nurture, speed-to-contact, and follow-up as core business systems.ConclusionThe message is blunt but freeing: your coaching certificate isn't the problem. The market changed. Starting in a garage, relying on word-of-mouth, and avoiding real marketing might have worked in 2013. In 2026, you're up against franchises with serious budgets, clean branding, and tight systems. The gyms that win aren't guessing; they know their numbers, invest in lead flow, nurture consistently, and build a brand that actually looks worth the price they're charging.CTABook a free call with Lasso to audit your current marketing, lead flow, and sales systems and see what needs to change to grow past your current revenue ceiling.

Feel like your firm is scattered and you have to say yes to everything?It might be niching problem. In this episode, I walk through why staying broad makes everything harder, and what actually happens when you narrow your focus. You'll hear why the fear is normal, what changes on the other side, and how niching leads to better clients, easier work, and more confidence. If your firm feels chaotic, this is your starting point.…Link to full shownotes: https://www.businessstrategyforcpas.com/390…Want Pricing Essentials?If you feel trapped by your own accounting firm, it's not because of the work – it's how you've priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It's free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients.  …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »

If you're a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn't about greed, it's about fairness, value, and respecting the years of expertise you bring to the table.You'll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting toward value-based pricing can protect your energy while increasing your income. They also explore how niching down makes your work more valuable, why higher prices often signal greater credibility, and how your pricing can evolve as your business grows.If you struggle with imposter syndrome around pricing, worry you're “too expensive,” or feel unsure how to confidently quote your work, this episode will help you rethink pricing with clarity and confidence.Episode FAQsHow should a solopreneur price their services?Solopreneurs should price based on value delivered, not just time spent. Your pricing should reflect the problem you solve, the outcomes you create, and the years of expertise behind your work, not simply an hourly rate. Value-based pricing attracts better clients and supports sustainable income.Why do solopreneurs struggle with charging higher prices?Many solopreneurs undercharge because of imposter syndrome, fear of seeming greedy, or wanting to be “nice.” But underpricing often leads to burnout, difficult clients, and income ceilings. Confident pricing helps attract clients who respect your work and your time.Is niching down really necessary to raise your prices?Yes. Niching down makes your expertise clearer and more valuable. When you specialize in a specific audience or problem, clients perceive you as the go-to expert, which makes it much easier to justify higher pricing and attract better-fit opportunities.

What if you never needed to scale big - to sell big? Stuart Faught has done it 20 times. And he'll tell you - that's exactly the wrong way to think about it. Because what most SaaS founders don't realize… is that the real money isn't in building forever. It's in knowing exactly when to let go. Like the business he built, took to 100K ARR… and sold in 30 days flat. Or the deals where buyers showed up with zero-down offers and five-year payment plans… and got politely - but firmly - shown the door. Or the biggest mistake first-time SaaS buyers make - falling in love with the tech… when the only thing that actually grows the business is sales. In this episode, Jaryd Krause sits down with Stuart Faught - serial micro SaaS entrepreneur who has built and exited over 20 software businesses across verticals like dental, HVAC, med spas, and home care. All bootstrapped. All profitable. All sold. And this one gets real. Into why Stuart never scales past 100K ARR before selling - and why that's a feature, not a limitation. Into what he'd look for if he were buying a SaaS business tomorrow - and the red flags that would make him walk. Into why non-technical buyers are actually better positioned to grow software companies than most people think. But more importantly… Stuart breaks down the exact repeatable system behind 20 clean exits - what makes a deal close fast, what kills it dead, and why simplicity is the most powerful thing a seller can offer a buyer. No fluff. No theory. No "someday I'll do it big." Just 20 exits deep of hard proof - from someone who's figured out the game… and keeps winning it.

This is one of our most valuable past episodes, that we wanted to share again- enjoy!Everyone tells you that you need a niche, but how do you find it, lets find yours today! I'm walking you through how to find your 6-figure niche as a nursepreneur—one that's profitable, purposeful, and scalable. If you've been spinning your wheels trying to figure out who you're here to serve (and how to make serious income doing it), this episode is for you.

#316 The Donut Framework: How to Structure Your Messaging and Business Strategy Discover the playful yet powerful "donut framework" for building a memorable personal brand and business, shared by fitness expert John Vlahogiannakos. Learn how to clarify your why, showcase your uniqueness, celebrate small wins, and create systems that hold everything together — all while maintaining authenticity and boldness. Main Topics: How the donut framework simplifies brand messaging Importance of niching and deep client understanding Strategies for authentic social media presence The significance of taking action and embracing messiness Balancing boldness with authenticity in content Leveraging micro-commitments and small wins Systematizing business to avoid overwhelm The power of conversation in client acquisition Key Insights: The core is your why, the reason behind your coaching or business. The icing is what makes you different, reflecting your personality, passions, and unique traits. Sprinkles are daily actions and small wins that keep momentum and positivity. The box (or structure) is about systems and workflows that streamline your efforts. The donut itself is about eating — taking consistent action on your plans. Authenticity and boldness in messaging build trust; share your opinions and ideas confidently. Niching deeply helps you target your ideal clients more effectively and charge higher prices. Show up in conversations; online engagement often leads to significant client opportunities. The messy trial-and-error phase is necessary—start before you're perfect. Focus on building human trust through transparency, personal stories, and connection. Connect with John: https://www.instagram.com/strongjonfitness Final thoughts: The "donut framework" emphasizes acting on your clarity and uniqueness, celebrating progress, and establishing systems that support growth. Remember, doing and iterating beats overthinking and perfectionism. Embrace the mess, keep sharing authentically, and stay bold in your message.

 In this episode, Jason Peacock shares invaluable insights from his nearly three-decade career in insurance, emphasizing the importance of relationships, niching, and strategic follow-up. Whether you're just starting out or a seasoned pro, you'll find practical tips on building lasting client and carrier partnerships, navigating industry changes, and avoiding common pitfalls.Key Topics: The evolution of industry technology from paper directories to AI-powered tools The critical role of relationship-building with carriers and clients for long-term success How niching in specific industries can accelerate growth and simplify prospecting The importance of response time and follow-up in maintaining client trust Strategies to identify ideal clients and develop a targeted marketing approach The value of maintaining a well-structured system to prevent deals from falling through the cracks Lessons learned from setbacks, including the importance of asking tough questions early How to leverage existing relationships and reputation to find repeat business The significance of saying “no” to class types or clients that don't align with your goals Practical advice for new producers and agency owners to accelerate their learning curve Timestamps:  02:08 - Industry changes: from directories to digital 07:23 - The evolution of email and accessibility in insurance 12:00 - The irreplaceable value of personal client interactions 13:12 - Building and maintaining strong carrier relationships 15:36 - The importance of niching 27:36 - Niching and client profile optimization 30:41 - After securing clients: how to maintain and expand relationships 35:30 - Going where your best clients are and leveraging environments 40:30 - Systems to prevent follow-up failures and keep deals alive 45:17 - Handling clients outside your niche and collaborative referral networks 50:00 - Mentoring young producers and industry training 53:56 - Closing remarks and appreciation for industry peers SponsorsCanopy Connect Goli Nutrition MAV Insurance AI Connect with Jason Peacock: Website: JasonCPeacock.com LinkedIn: Jason Peacock Twitter: @JasonCPeacock Note: This episode is packed with actionable insights that cut through industry noise—great for agents, carrier reps, and aspiring producers alike.

What if one placement paid $100,000... but took two years to close? Few recruiters would touch that model. Darci Smith built her entire business around it. Darci is the founder of Roklyn, a wealth management recruiting firm based in California. She specializes in financial advisor transitions — moving established advisors between firms, often transferring hundreds of millions in assets. These aren't quick wins. Sales cycles run one to two years. Fees are paid in tranches across twelve months. Her first deal took two and a half years to close and paid $133,000. In this episode, Darci explains how she makes the model work. How she stayed solvent in year one by building a career coaching business on TikTok that generated $150,000. How she charges a $5,000 non-refundable deposit on most searches and why clients don't push back. How she niched down to California-only wealth management for five years and is now expanding nationally. And how she engineered her visibility on ChatGPT so new clients find her without her having to chase them. This is a different way to build a recruitment business. Fewer placements. Bigger fees. Stronger relationships. In this episode, you'll discover: How financial advisor transition fees work and why the sales cycle runs 1-2 years Why a $5,000 non-refundable deposit changes the client relationship from day one How Darci built 300,000 TikTok and 100,000 Instagram followers posting from her phone Her 30-minute AI-assisted video workflow for creating content consistently How she engineered visibility on ChatGPT and the exact approach she used Why niching to one state and one industry for five years set up her national expansion How staying involved through onboarding turns single placements into long-term partnerships Episode highlights: [4:09] How sport led Darci into recruiting and her first role at Cybercoders [9:01] Becoming a top biller at Athletes to Careers through in-person relationship building [14:25] Choosing wealth management with no industry background [18:43] First contract: a national wirehouse and 300 cold calls to get started [21:31] On cold calling: honest about hating it, clear about doing it anyway [24:49] How financial advisor transition fees work and why they take years to land [31:01] Building 300K TikTok and 100K Instagram followers while building Roklyn [32:16] Making $150K in year one from career coaching [45:29] Niching to California-only and the five-year payoff [47:35] How she engineered visibility on ChatGPT [49:49] The contained model: $5,000 non-refundable deposit [55:39] Supporting hires through onboarding and why clients keep coming back Guest Bio: Darci Smith is the founder of Roklyn, a wealth management recruiting firm based in California. She launched five years ago after roles at Cybercoders and Athletes to Careers, where she reached top biller. Roklyn focuses exclusively on wealth management, financial advisor transitions, and W2 recruiting, and operates primarily on a contained search model with a non-refundable deposit. Darci has built a social following of 300,000 on TikTok and 100,000 on Instagram. Connect with Darci: LinkedIn - https://www.linkedin.com/in/darcismith/ Roklyn website - https://roklyn.com This episode is brought to you by: Recruiterflow — an AI-first ATS and CRM that monitors your database and alerts you when contacts change jobs. Book a demo: recruitmentcoach.com/recruiterflow Trusted Voice Video — a done-for-you video service that helps you create 30 days of content in just 30 minutes a month. Book a free strategy call: recruitmentcoach.com/video Connect with Mark Whitby: Free 30-minute strategy session: recruitmentcoach.com/strategy-session Free scorecard — identify the biggest bottlenecks in your recruitment business: recruitmentcoach.com/scorecard Mark on LinkedIn: linkedin.com/in/markwhitby Follow on Instagram: @RecruitmentCoach If you want to build a recruitment business with bigger fees and stronger client relationships, this episode is worth your time.

In this solo episode, Meg Rentschler pulls back the curtain on the real challenges coaches face when building their businesses. She reveals what actually works and the most common mistakes that trip coaches up. Drawing on ICF industry data, small business research, and over 40 years of experience, Meg walks through the six most common struggles coaches encounter, including inconsistent client flow, isolation, pricing, and more. She offers six concrete, research-based strategies to position yourself for success. Meg makes a passionate case for community and mentorship as the biggest differentiators in a coach's long-term sustainability. Join us!Show Highlights:The good news about our booming coaching industry (Hear the facts!)The market wants coaching, but we have to know how to position ourselves for success and sustainability.Building a sustainable coaching practice is challenging because business-building skills differ significantly from coach training.Six common struggles for coaches:Consistently attracting the right clients (“Hope marketing” doesn't scale.)Niching down (Niche-focused coaches grow their businesses 30% faster!)Pricing with confidence (It's a mindset and self-worth issue.)A feast-or-famine cycle (This happens because systems and structures aren't in place to keep the pipeline moving.)The isolation factor (Most coaches are solo-preneurs who work from home.)Wearing too many hats without the right skills (The gap between our genius work and all the other tasks creates overwhelm, avoidance, and stagnation.)What works to give us a leg up in the coaching field:Get crystal clear on who you serve and what you help them with. Build visibility–not just presence.Learn how to have enrollment conversations.Create systems, and create them early.Invest in your own development.Pursue your ICF credential.Understand the benefits of community and mentorship: accountability, encouragement, referral partners, and the irreplaceable experience of being with people who “get it.”Examples from the STaR Coach Community members about the difference a coaching community makesMeg's challenge for you this weekUnderstand the bottom line for your coaching career. Resources:Connect with Meg:Sign up here for the ENROLL MORE CLIENTS 5 DAY CHALLENGE!Explore the STaR Coach Show Mentor Program. We are enrolling NOW for this summer!Subscribe to the STaR Coach Show YouTube Channel!Explore over 480 past episodes and other helpful resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Part of the Power of Focus Mini-SeriesWhat really separates great accounting firms from the rest?That question is what led Brannon Poe and Ian Brennan to put together this mini-series. And after years of working with firm owners across the country, lifting up the hood on hundreds of practices, the answer kept coming back to the same thing: focus.Welcome to the Power of Focus, a mini-series produced in partnership with Accounting Practice Academy. Throughout the series, you'll hear from APA alumni, members of our Poe Group team, and other industry voices sharing real-world perspectives on what happens when firm owners get deliberate about where they put their energy. Whether that's focusing on the right clients, the right staff, the right type of work, or simply on where you as the owner add the most value, the firms that get this right see results that compound over time.THE CONVERSATION COVERS:Why 80% of accounting firms are underperforming, and what the top 20% are doing differentlyTwo distinct models for a highly profitable practice (high complexity/high value vs. high volume/high efficiency) and why most firms get stuck between themThe "closet analogy": why pruning before you can grow is the move most owners resistHow client selection may be the single biggest lever in your practiceThe fear behind price increases, and why most firm owners are sitting on more pricing power than they realizeWhat it looks like when a younger, entrepreneurial owner grabs hold of these concepts and runs with themTimestamps:00:00 Introduction and episode overview01:49 Where Brannon's thinking on focus began: the 80/20 Principle02:50 What the Pareto Principle is and why it shows up everywhere04:43 How reviewing hundreds of CPA firm financials revealed the pattern06:24 A real-world example: $2.3M revenue, $1M owner cash flow, 3 months off08:06 Two models for a highly profitable CPA firm10:40 Niching down as a focus strategy, and why it scales faster12:01 Delivering value as the core of everything13:04 The closet analogy: you can't add until you prune16:19 APA alumni spotlight: Bill and Chris Murphy and the first domino20:09 Why creating capacity through price increases often doesn't work the way you'd hope21:52 The shortage of CPAs and what it means for your pricing power23:45 How to identify your right clients (the answer is already in your practice)25:24 Asking your staff who they love working with27:40 The mindset obstacle: the belief that you already know it all28:25 Why change usually waits for a crisis, and how to change before one arrives29:26 Greg Toner: what happens when a younger owner grabs the vision and runsDownload Now: https://poegroupadvisors.com/accounting-practice-academy/increase-letter/Price increases are nothing to fear. The real challenge is effectively informing clients of these changes. Our templates will help you demonstrate your value and help clients understand the increases necessary to keep your firm afloat.*Download now and receive:*- (1) Major Fee Increase Letter Template- (1) 20% Fee Increase Letter Template

What if the strategy that made you successful is now the very thing holding you back? In this episode, Steve sits down with returning guest Dre Baldwin—author, founder of Work on Your Game University, and fearless thinker—to unpack why high performers, especially lawyers, default to outworking every problem…and why that instinct eventually stops working. Dre and Steve dig into one of the most common traps for attorneys: misdiagnosis. You assume the problem is what you can see; clients aren't paying, leads have slowed down, billing feels messy, the team can't keep up. But those are often symptoms. The real issue is usually upstream: poor case selection, weak marketing skills, unclear positioning, or a diluted message that attracts the wrong work. Dre uses the Animal Farm character Boxer and the "kinetic chain" idea to show how effort, when misapplied, becomes its own obstacle and why pressing harder on the gas pedal can keep you stuck. A major thread in this conversation is the shift from improvement to leverage. Once you've been in the game long enough, the breakthrough usually isn't "get better at the job." It's learning how to extract more output from the ability you already have: through better questions, discernment, niching, signal clarity, delegation, and sometimes doing less in the wrong places so the real constraint shows up. They also talk about the difference between confidence and courage: confidence feels good because the path is familiar; courage is staying focused, like niching down, even when you hit the uncomfortable "void" where optionality shrinks and results haven't caught up yet. Hedging feels safer, but it dilutes impact. Stop pressing harder on the gas. The leverage you're looking for is on the other side of a better question, and this episode gives you practical ways to find it, including using outside perspectives (coaches and even well-prompted AI) to challenge assumptions, being willing to be an amateur again in new domains, and testing counterintuitive moves like scaling back effort so better solutions can surface. In this episode, you will hear: Why high performers default to outworking every problem — and when that strategy stops working The Animal Farm "Boxer" trap and what it costs lawyers and professionals over time Diagnosing root causes vs. symptoms using the kinetic chain analogy How to use a coach or AI to challenge assumptions and surface the real issue The courage to do less — and why it's harder than working more Niching down, signal clarity, and the uncomfortable void between pivoting and results The critical difference between confidence and courage, and why courage is what actually creates leverage ----------- Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts, Spotify, or YouTube. ⭐Like what you hear? A quick review helps more people find the show.⭐ If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. ----------- Supporting Resources: Dre Baldwin https://www.dreallday.com/ Ep. 139: Too Stupid to Quit: Dre Baldwin on Resilience, Success, and Outworking the Competition https://atticusadvantage.com/podcast/too-stupid-to-quit-dre-baldwin/ Contact Dre: Marielle@DreAllDay.com or text 305-384-6894 to get his free Monday Motivation text Podcast: Work On Your Game: Dominate With Mindset, Strategy & Execution https://podcasts.apple.com/in/podcast/work-on-your-game-discipline-structure-and-execution/id1102601387 Whatever You Think, Think the Opposite by Paul Arden https://www.amazon.com/Whatever-You-Think-Opposite/dp/1591841216 Summit https://atticussummit.com/ Atticus Newsletter https://atticusadvantage.com/newsletter-signup/ The Path to a Great Practice and Great Life Workshop https://atticusadvantage.com/workshops/the-path-to-a-great-practice-great-life/ (discount code: PODCAST500) ----------- Curious about growing your own practice without burning out? Contact Atticus to see whether our law firm coaching can help you strengthen attorney success, refine your law firm business strategy, and build a practice that actually supports your life. This podcast for lawyers is part of our broader legal podcast library, offering practical insights on how to grow a law firm through stronger law firm leadership, law firm pricing and management, smarter marketing, intentional hiring, efficient operations, healthy law firm culture, and sustainable profitability, all while addressing law firm burnout and the realities of modern practice. You can also sign up for our newsletter to get practical insights on how to grow a law firm: from law firm leadership and management to marketing, hiring, operations, culture, and profitability, so you can build a Great Practice and a Great Life.

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.00:00 Introduction02:00 Nick Setting's drive and passion for building unique things04:20 Transition from survival to growth mindset in business07:20 Key components of personal branding10:00 Importance of strategic content post and authenticity14:30 Niching down in a crowded market for growth19:00 Monetising personal brand effectively23:00 Building trust and credibility through content28:00 Harnessing the power of YouTube for authenticity32:00 Challenges of maintaining alignment with your brand37:00 Using communication to convey ideas simply41:30 Importance of niche and target audience selection47:00 Finding and hiring loyal team members51:00 Leveraging personal brand for opportunities55:00 Nik's vision for the future and maintaining focus» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst» Follow NoahInstagram: https://www.instagram.com/niksetting/YouTube: @niksetting

Niching down is often the move founders resist most, especially when they are already building an audience and seeing traction. In this Dear FoundHer conversation, Lindsay Pinchuk talks with Dr. Amy Robbins, host of the Life, Death & the Space Between podcast, about how niching down became the turning point in her business. What started as a passion project evolved into a focused, revenue-generating offer once she stopped trying to serve everyone and began speaking directly to one specific group.Dr. Amy Robbins spent years building an audience through her show and growing her visibility in the spiritual space. The credibility was there, but the next step was unclear. Through a series of intentional career pivots, she recognized that therapists were asking for structured training in spiritually informed therapy. Niching down allowed her to create a continuing education program that strengthened her professional credibility and made her offer practical and professionally valuable.This conversation also explores the internal shifts behind the strategy. After experiencing exhaustion in private practice, she stepped back to create space for clearer decision-making and a path toward growth without burnout. If you are a founder with momentum but no defined direction, this episode offers a great example of how niching down can sharpen your message, simplify your marketing, and create sustainable growth built on focus rather than volume.Episode Breakdown:00:00 Dear FoundHer From the Forum and Dr. Amy Robbins' Founder Story01:24 From Private Practice to Spirituality and Building a Podcast Platform02:38 Turning a Podcast Into a Business Without Taking More Therapy Clients06:53 Taking a Sabbatical to Create Clarity and Build the Right Offer09:47 Pivoting From B2C to B2B With Spiritually Informed Therapy Training11:19 Using Continuing Education Credits to Drive Course Demand14:02 Building a Therapist Community and a B2B2C Referral Model22:10 Leveraging Podcast Guests for Partnerships and Business Growth27:21 Mindset, Comparison, and Staying Focused on Your Own Growth PathConnect with Dr. Amy Robbins:Follow Dr. Amy on InstagramListen to Life, Death & The Space Between with Dr. Amy RobbinsSubscribe to The FoundHer Files Follow Dear FoundHer on Instagram Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Lee Smalt leads an open conversation on branding and marketing strategy.This episode covers:Starting with strategy before branding: Before investing time in logos, fonts, or website platforms, freelancers benefit from answering foundational questions about who they serve, what problems they solve, and why they do what they do — a step many creatives skip when entering freelance work.Defining your "why": Revisiting your core purpose regularly helps clarify which clients and projects to pursue. Completing a brand discovery questionnaire at least twice a year can surface insights that feel redundant but reveal deeper clarity with each pass.Niching by client personality, not just industry: Your target market doesn't have to be defined by a vertical like fintech or healthcare — it can be defined by the type of people you want to work with, such as those who are collaborative, appreciative, and reliable.Qualifying leads with intention: Rather than broadcasting availability on LinkedIn, focusing on building genuine relationships with people at target studios — starting with peers and working up — tends to yield stronger results than cold applications.Authenticity over polish in self-promotion: Showing your face, sharing your process, and being genuinely enthusiastic about your work outperforms highly produced content. Audiences and clients can sense when enthusiasm is real versus performed.Networking as a long-term practice: Consistent, low-pressure outreach — commenting on posts, sending connection requests with personal notes, attending speed networking events — builds visibility over time and is more effective than sporadic high-effort pushes.Overcoming executive dysfunction and inertia: Breaking strategy tasks into smaller steps and using body-doubling or co-working sessions can help creatives who struggle to start, especially when facing something as broad and open-ended as defining a personal brand.Upcoming Events/Schedule:TONIGHT (march 4th) Community Game Night (Gartic Phone) at 6 PM Pacific / 7 PM Mountain / 9 PM Eastern — details in the Monday Meeting Discord"March of Robots" drawing challenge running throughout March — jump in anytime, no daily commitment requiredNext week's guest: Ashton Hauff, CEO of The Good Kids (Bismarck marketing company) — discussing her approach to strategyVisit MondayMeeting.org for this episode and other conversations from the motion design community!SHOW NOTES:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Newsletter⁠⁠Lee's Brand Discovery FormMarch of Robots Drawing Challenge Austin Saylor's 200K Program

Key Takeaways:Became a developer in crisis: Meg started as a high‑end residential project manager and was forced to become a developer when a partner burned through about $1M on unfeasible plans; she took over to protect investors.Sees value others miss: She identified under‑loved Nashville locations (riverfront, Gulch‑adjacent) early and was willing to buy where locals thought she was “overpaying,” which later proved very successful.Capital without a rich network: With no wealthy friends/family, she raised ~$5–6M for her first deal by cold‑calling and using CCIM directories and BiggerPockets—showing the importance of research, persistence, and real phone calls.Sunk costs and pivots: Scrapping expensive concrete plans, switching to cheaper stick‑over‑podium, cutting ~25% of the budget, and waiving her own developer fee turned a near‑disaster into a profitable condo project.Cycles and business model shift: The frothy early‑2022 boom (big flips, many employees) was followed by a painful downturn when rates spiked and equity dried up. That pushed her toward leaner teams, fewer project types, and more long‑term, cash‑flowing/hold strategies.Niching and design differentiation: Her “big unlock” is focusing on niches (short‑term‑rentable condos/flexible living, select industrial) and distinct but cost‑disciplined design (landscaping, thoughtful finishes, no trendy white‑box commodity).Leadership lessons: The hardest part was people and overhead, not buildings—layoffs, departures, and restructuring. Out of that came a small, high‑caliber, focused team model.Current focus – Modernist: She's now doubling down on flexible living condos (Modernist) that owners can use personally and also rent out for income—an institutional version of how she once Airbnb'd her own apartment to fund her start

GRAB YOUR FREE FREEDOM CALCULATOR™ https://jenniferjadealvarez.myflodesk.com/freedom-calculatorThe #1 tool to help you plan to work less BTC and into Salon CEOGet 20 hours back in your life and career and scale back from working BTC and step into becoming a Salon CEO to build a well-oiled machine without you!Check out our guest Coleen Oterohttps://stan.store/coleenoteroceoUnlock the secrets to building a profitable personal brand and diversifying your revenue streams from industry leader and brand strategist, Coleen Otero. Whether you're a salon owner or an aspiring entrepreneur, her insights can help you leverage your story and expertise for impactful success.How Coleen transitioned from being a hairstylist to a top brand strategist & digital entrepreneurThe importance of diversifying skill sets beyond traditional salon servicesStrategies for creating online products that sell without sacrificing authenticityHow to identify your true audience and serve them with purposeThe mindset shifts needed to price your offers confidently and value your experienceWays to leverage social media for engagement, trust, and conversionsBuilding a community: from small meetups to large impactful eventsThe power of storytelling and vulnerability in connection and salesTips for balancing faith, purpose, and business growthUpcoming opportunities: digital courses, events, and how to get startedIn this episode, you'll learn:Timestamps:00:00 - Welcome to the episode: From salon life to brand empire00:30 - Coleen's background: From hairstylist to brand strategist01:23 - Rebuilding after the 2008 recession and pivoting into branding02:23 - Partnering with major brands & growing influence03:19 - Her mission: Empowering women to build profitable brands with impact04:17 - Starting with products: workshops and low-dollar offers05:55 - Recognizing her real audience outside the beauty industry07:46 - The importance of testing and validating your offerings09:40 - How community asks guided her brand evolution10:05 - Growing her social media presence and engagement strategies11:07 - Creating CEO Chick movement & community from scratch13:00 - Running impactful meetups and events that snowball15:18 - Niching down to digital products and online branding16:32 - Tips for salon owners pivoting into online education & product sales17:56 - The value of focusing on quality leads over followers18:49 - Pricing strategies: valuing your experience and services20:25 - Mindset shifts around success, visibility, and worth21:45 - Overcoming limiting beliefs and embracing your story's power23:04 - The role of hardship and story in building authentic brands26:25 - Building trust through genuine connection and service28:09 - Content engagement: quality over vanity metrics29:26 - Real results: leveraging trust to generate revenue30:12 - How to authentically share your day-to-day life online31:08 - Recognizing divine guidance and intuition in business decisions33:29 - Coleen's personal story of resilience and rebuilding35:32 - The shift for salon owners — exploring new revenue streams36:22 - Announcing her digital product program & upcoming cohort37:14 - The power of choosing your own path: controlling your narrative38:23 - The importance of tuning into your purpose & not just trends39:31 - Valuing your experience: Pricing with confidence41:07 - Resources available: Book, courses, and events in Orlando42:30 - Closing thoughts: Embrace your story & take aligned actionResources & Links:Connect with Coleen:Optional:Interested in launching your digital product or event? Join Coleen's next cohort starting in April or attend the March 28th rooftop networking event in Orlando for deep connections and growth opportunities.

Start writing online: https://startwritingonline.com/Start ghostwriting: https://yt.premiumghostwritingblueprint.com/?el=WritersMillionsYT&htrafficsource=youtube_organic&utm_source=WritersMillionsIf you're new to my channel… hey there! My name is Nicolas Cole and I've been writing online since 2007. Since then, I've generated over a billion views on my writing, written 10+ books, and built multiple 7+ figure writing-related businesses, including two of the largest writing programs on the Internet: Ship 30 for 30 & Premium Ghostwriting Academy. I have made millions of dollars writing online, so I fundamentally reject this narrative (pun intended) “nobody makes a living as a writer.”Yes, you absolutely can make a living as a writer. In fact, you can make more than just a living. You can make tons of money as a writer… IF… you're a digital writer, and embrace learning the new skills required to thrive in a digital world. Which is why I started this YouTube channel.Consider me your Digital Writing Mentor!On this channel I talk about:- Digital Writing- Ghostwriting- Writing With AI- Self-Publishing- Writing Services & Business ModelsSo if you have any questions, drop me a comment on any video and I'll answer them in a future video!Keep writing,Cole(00:00) The Wrong Approach to Getting Rich Writing(00:14) Early Misconceptions and Reality Checks(00:32) Learning from Famous Millionaire Writers(01:17) The Power of Owning a Niche(01:49) Writer A vs. Writer B: Scattering vs. Niching(02:21) Committing to One Topic Pays Off(02:57) My Experience: Results of Niching Down(03:13) Overcoming Excuses and Unlocking Success~

Niching down your messaging can feel like a catch-22. I talk to photographers a lot—which means non-photographers sometimes wonder if Systems in Session is actually for them.Short answer? Yes.Long answer? Let's break it down.In this episode, I explain why Systems in Session works for any service-based business—not just photographers. I share who's currently inside the program (including a stationery designer, a marketing specialist, and a website designer), and why the five core workflow phases—Inquiry, Booking, Onboarding, Service & Delivery, and Offboarding—apply no matter what you sell.Because while the service may change, the client journey doesn't.If you've been wondering whether Systems in Session would work for you, even if you don't take photos for a living, this episode is for you.Learn more at coliejames.com/systems

Work with me

Circus Is Sport — So Why Aren't We Treating It That Way?Performing artists train like elite athletes — but they're rarely treated like them in healthcare.In this episode, Emily Scherb (The Circus Doc) shares:How she transitioned from professional circus performer to PTWhy circus participation is exploding across the U.S.What “adult-onset circus” meansWhy pole dancers avoid seeking careThe stigma problem in healthcareHow load management applies to performing artistsWhy saying “I don't know” builds trustThe massive business opportunity PTs are missingKey TakeawaysCircus artists are athletes.Performing arts lack a strong culture of training load management.PTs don't need to be experts — just curious and respectful.Niching down builds authority and trust.This population is actively looking for clinicians who understand them.Guest LinksWebsite: https://www.thecircusdoc.comInstagram: @thecircusdocLinkedIn: Emily Scherb

In this episode, Steve Fretzin and Colleen Breems discuss:Letting a niche form over timeEarning trust through depth and preparationUsing competence as the foundation of marketingPositioning intentionally with the right relationships Key Takeaways:Niching down is a gradual process shaped by consistency, passion, and earned trust. Being focused does not require rejecting all other work, only clarifying what you are known for. A clear niche strengthens credibility and often opens doors to adjacent opportunities.Strong niches are built by mastering statutes, procedures, and expectations within a specific role. Every case should be treated as reputation-defining, regardless of size or visibility. Reliability, preparedness, and professionalism compound into long-term trust.Visibility is effective only when it reflects genuine skill and consistent performance. Writing, speaking, and sharing expertise help decision makers remember you for a specific strength. Marketing should amplify substance, not replace it.Focused networking outperforms broad, unfocused relationship building. Clear positioning makes it easier for others to understand, remember, and refer to you. Niching is strongest when aligned with real demand and access to decision makers. "Don't wait until you're ready… Letting fear or doubt stop you from going after a niche is really the biggest roadblock." —  Colleen Breems Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Rankings.io: https://rankings.io/Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Colleen Breems: Colleen M. Breems is a partner practicing exclusively in matrimonial and family law. She represents clients in divorce, parentage, post-decree matters, prenuptial and postnuptial agreements, and related family law issues, with a focus on practical, client-centered solutions.In addition to representing adults, Colleen is frequently appointed by Cook County judges to serve as a Child's Representative or Guardian ad Litem, advocating for the best interests of children in family law cases. She is also a trained mediator and parent coordinator.Colleen is deeply committed to public service, dedicating significant time to pro bono work through Chicago Volunteer Legal Services and serving as Co-Vice President of the Advocacy Council for the Junior League of Chicago. Connect with Colleen Breems:  Website: https://beermannlaw.com/LinkedIn: https://www.linkedin.com/in/colleen-breems-a8a4631b/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Customer feedback for developers is one of the fastest ways to improve a product—and one of the easiest ways to derail it. When you're building something you care about, every comment feels important. The challenge is learning how to listen without letting feedback pull you in ten different directions. This episode explores how developers can use customer feedback to sharpen focus, avoid scope creep, and move faster—without losing the original vision that made the product worth building in the first place. About Tyler Dane Tyler Dane has dedicated his career to helping people better manage—and truly appreciate—their time. After working as a full-time Software Engineer, Tyler recently stepped away from traditional employment to focus entirely on building Compass Calendar, a productivity app designed to help everyday users visualize and plan their day more intentionally. The tool is built from firsthand experience, not theory—shaped by years of experimenting with productivity systems, tools, and workflows. In a bold reset, Tyler sold most of his belongings and relocated to San Francisco to focus on growing the product, collaborating with partners, and pushing Compass forward. Outside of coding, Tyler creates YouTube videos and writes about time management and productivity. After consuming countless productivity books, tools, and frameworks, he realized a common trap: doing more without actually accomplishing what matters. That insight led him to break productivity down into its most practical, nuanced components—cutting through hustle culture noise to focus on systems that actually work. Tyler is unapologetically honest and independent. With no investors, no sponsors, and nothing to sell beyond the value of his work, his focus is simple: help people get more done—and appreciate the limited time they have to do it. Follow Tyler on LinkedIn, YouTube, and X. Customer feedback for developers: Why "this is great, but…" matters Most useful feedback doesn't sound negative at first. It usually starts with, "This is great, but…" That "but" is where the signal lives. For developers, the mistake isn't ignoring feedback—it's stopping at the compliment. The real value is understanding what's missing, confusing, or blocking progress. Teams that grow fastest learn to treat that follow-up as actionable data, not criticism. The "This Is Great, But…" Checklist Capture the "but" immediately before it gets softened or forgotten Translate it into a concrete problem statement you can validate Customer feedback for developers: how to find the right people to talk to Not all feedback is equal. Talking to the wrong audience can send you down expensive paths that don't actually improve your product. Customer feedback for developers works best when it comes from people who: Actively experience the problem you're solving Would realistically adopt or pay for your solution Share similar workflows and constraints Broad feedback feels productive but often leads to vague changes. Focused conversations lead to clarity. Customer feedback for developers: filtering input to prevent scope creep Scope creep rarely starts with bad intent. It starts with trying to please everyone. The fix isn't saying "no" to customers—it's filtering feedback through a clear lens: Does this solve the core problem? Does this help our ideal user? Does this move the product forward right now? Avoid Scope Creep Without Ignoring Customers Separate "interesting ideas" from "next priorities." Keep a backlog for later so good ideas don't hijack today's focus Customer feedback for developers: balancing vision with real user needs Strong products sit at the intersection of vision and reality. If you only follow feedback, you become reactive. If you ignore it, you risk building in isolation. Customer feedback for developers should challenge assumptions—not erase direction. The goal is refinement, not reinvention, with every conversation. Customer feedback for developers: building momentum with faster shipping One consistent theme is speed. Slow feedback loops kill momentum. Shipping faster—even in small increments—creates learning. Fast cycles: Reveal what actually matters Improve judgment over time Reduce emotional attachment to individual decisions Build Momentum With Speed and Structure Short shipping cycles reduce overthinking Volume creates clarity faster than perfect planning Customer feedback for developers: choosing a niche in a crowded market General tools struggle in saturated spaces. Customer feedback for developers becomes clearer when you narrow your audience. Niching down doesn't limit opportunity—it increases relevance. How to position against "feature-parity" giants You don't win by copying large platforms. You win by serving a specific workflow better than anyone else. Self-direction when you don't have a manager Without an external structure, prioritization becomes your job. Customer feedback replaces task assignments—but only if you actively use it to set direction. Clear priorities beat unlimited freedom. Conclusion Customer feedback for developers isn't about collecting opinions—it's about building judgment. When you listen to the right people, filter ruthlessly, and ship quickly, feedback becomes a growth engine instead of a distraction. If you're building something of your own, treat feedback as fuel—not a steering wheel. Stay Connected: Join the Developreneur Community We invite you to join our community and share your coding journey with us. Whether you're a seasoned developer or just starting, there's always room to learn and grow together. Contact us at info@develpreneur.com with your questions, feedback, or suggestions for future episodes. Together, let's continue exploring the exciting world of software development. Additional Resources Embrace FeedBack For Better Teams Feedback And Career Help – Does The Bootcamp Provide It? Turning Feedback into Future Success: A Guide for Developers Building Better Foundations Podcast Videos – With Bonus Content

Is building a personal brand actually optional for healthcare providers anymore—or has it become a requirement for long-term freedom and impact? In this episode, Dr. Lauryn sits down with registered nurse and online business mentor Alyssa Schomaker to unpack why personal branding is no longer a “nice to have” for providers who want to scale beyond one-to-one care.Together, they dive into what it really takes to build a profitable online business from zero followers, why niching down is non-negotiable in 2026, and how organic content—not ads—can fuel sustainable growth. Alyssa shares hard-earned insights on overcoming perfectionism, building trust with small audiences, and creating scalable offers that don't lead to burnout. If you're a healthcare provider feeling stuck, bored, or boxed in by traditional models, this conversation will challenge how you think about growth, visibility, and freedom.Key TakeawaysPersonal branding is no longer optional for healthcare providers who want to scale impact, income, and autonomy beyond one-to-one care.Niching down accelerates growth and trust, even with a small audience, and makes organic marketing far more effective.Organic content beats ads early on, allowing providers to build credibility, community, and sustainable revenue without sacrificing profit margins.Perfectionism is the biggest growth blocker, and B-minus action consistently outperforms polished content that never gets posted.About the GuestAlyssa Schomaker is a registered nurse, online business mentor, and founder of Freedom Collective Co® and the Online Health Business Academy™. She built her first online health coaching brand to six figures in its first year, eventually scaling to seven figures and helping over 14,000 women transform their lives. Today, Alyssa helps health and wellness practitioners, clinicians, and physicians build personal brands, create premium scalable offers, and grow simple, sustainable online businesses that expand impact without burnout.Work with Alyssa and Freedom Collective CoFollow Alyssa on InstagramResourcesFollow Dr. Lauryn: Instagram | X | LinkedIn | FacebookFollow She Slays on YouTubeSign up for the Weekly Slay newsletter!Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLADo you need help in your practice with the busy work that you or your staff don't like doing? If you said yes, then you've got to check out the virtual chiropractic assistants offered by Chiro Matchmakers.Chiro MatchmakersHolistic Marketing HubHolistic Marketing HubGo from surviving to thriving with Genesis Chiropractic Software. Learn more and get your special discount using the link...

Most bookkeepers struggle with pricing, not because they lack skill, but because they don't understand how smart bookkeepers actually think about value. In this episode, I break down: - How bookkeepers should approach pricing - Why bookkeepers often undercharge - What separates confident bookkeepers from hesitant bookkeepers. If you're a bookkeeper or working with bookkeepers, this conversation will change how you see pricing forever. You'll learn how bookkeepers can price services more strategically, position themselves more confidently, and stop competing with other bookkeepers on price alone. This episode is essential viewing for bookkeepers who want to charge what they're truly worth! Access the pricing report for yourself, here: subscribepage.io/Fi6w9A ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast. Chapters: 00:00:00 - Introduction 00:00:28 - Pricing History and Current Situation 00:01:47 - Understanding the Value of Bookkeeping 00:02:41 - The Problem with Hourly Rate 00:05:35 - The Importance of Confidence in Pricing 00:07:04 - Survey Findings and Analysis 00:08:59 - The Need for Fixed Pricing 00:13:17 - Moving from Admin to Finance Lead 00:13:55 - How to Calculate Your Minimum Hourly Rate 00:15:08 - Building Packages and Productizing Services 00:16:55 - Differentiating Yourself from Other Bookkeepers 00:18:34 - The Correlation Between Confidence and Pricing 00:21:26 - The Role of Confidence in Sales Calls 00:23:48 - Moving from Fear to Confidence 00:25:20 - The Importance of Niching 00:27:10 - The Value of Niching Based on Personal Experiences 00:29:37 - Efficiency Through Focused Niching 00:30:15 - Efficiency Through Replicable Processes 00:30:49 - Understanding Client Needs for Package Design 00:31:38 - The Role of Confidence in Service Delivery 00:32:03 - The Impact of Niching on Pricing 00:32:37 - Invitation to Learn More and Reflect on Pricing 00:33:19 - Closing Remarks #bookkeeping

In this episode, we sit down with Terri Ross, founder of Terri Ross Consulting, healthcare business strategist, and former Fortune 500 executive, for a deep, practical conversation on how health coaches and wellness entrepreneurs can build scalable, profitable businesses — even in competitive markets. Terri brings over 20 years of experience in medical devices, aesthetics, sales psychology, and healthcare consulting. She's worked across oncology, cardiology, endocrinology, dermatology, plastic surgery, med spas, and integrative wellness — and now helps cash-based practices dramatically improve revenue, efficiency, and client results. This episode is a must-listen for health coaches, wellness professionals, med spa owners, and clinicians who want to stop underpricing, stop trading time for dollars, and start building businesses that actually scale.

Learn how to adapt and evolve your business to thrive through market disruptions and scale beyond seven figures. I sit down with Itai Sadan to explore why the ability to adapt and evolve separates good entrepreneurs from exceptional ones. Itai shares the raw story of building Duda from a garage startup to a company hosting over one million websites, including the pivotal moment when declining revenues forced a complete product pivot. From escaping the founder's trap to navigating the mobile revolution and now AI disruption, this conversation delivers hard-won lessons on staying ahead of market shifts, persuading your team through change, and why you don't have to be first to win. Itai Sadan is the co-founder and CEO of Duda, a white-label website builder serving digital marketing agencies and SaaS platforms worldwide. He launched the company in 2008 from his garage in Mountain View with his high school friend Amir Glatt after recognizing the shift toward mobile internet. Prior to Duda, Itai held positions at SAP and Amdocs and founded InterSight, a data storage startup, at age 21. His insights on SMBs, digital agencies, and online marketing have been featured in USA Today, TechCrunch, The Huffington Post, and more. Itai holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. KEY TAKEAWAYS: The founder's trap happens when everything depends on you, and escaping it requires hiring for your weaknesses first. Building a business is an ultra-marathon, not a sprint, so find a sustainable pace that allows for continuous learning. Market dynamics will thrust challenges upon you regardless of revenue milestones, so stay attuned to shifts beyond your control. When pivoting, use data and customer feedback to persuade your team rather than pulling rank as the boss. AI won't take your job, but a competitor using AI better than you will. You don't have to be first to market because Google, Facebook, and others all came after early movers and still won. Niching down and being crystal clear on who you serve positions you perfectly for the AI-forward buyer's journey. Surround yourself with mentors and smart people to play intellectual ping pong and spot blind spots you'd miss alone. Connect with Itai Sadan: Website: https://www.duda.co LinkedIn: https://www.linkedin.com/in/itaisadan Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

Dan Lee is a Partner at Pin High Strategies, a merchant banking and advisory firm serving independent sponsors and founder-led businesses on capital raising and strategic growth. He has spent 25 years investing in private companies across both debt and equity. Previously, Dan was a Partner at Garnett Station Partners and a co-founder of Comvest Capital Partners, which he helped grow from $250 million to $12 billion. He has partnered with more than 100 founders and small businesses to support long-term growth and value creation. In this episode… Strong businesses don't grow from setbacks alone — they grow when leaders turn experience and relationships into leverage. What separates founders who scale from those who plateau isn't just strategy, but how well they activate networks and capital. How do entrepreneurs rebound from career shifts, tap deep connections, and leverage the rise of independent sponsors? Drawing on decades of private equity and advisory work, Dan Lee explains how enduring relationships and strategic focus create a competitive advantage. As a partner at Pin High Strategies, he explains how collaboration, trust, and long-term alignment transform networks into genuine opportunities rather than one-off transactions. Dan also explores the growing influence of independent sponsors — operators who acquire and grow companies without traditional institutional funds — and why this model gives founders both flexibility and control. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Dan Lee, Partner at Pin High Strategies, to discuss building resilient business platforms and leveraging deep networks for capital and growth. They explore why independent sponsors are gaining traction, how strategic niches accelerate success, and how to turn professional setbacks into new opportunities. Dan also shares lessons on raising capital, scaling platforms, and building partnerships that last.

Dan Lee is a Partner at Pin High Strategies, a merchant banking and advisory firm serving independent sponsors and founder-led businesses on capital raising and strategic growth. He has spent 25 years investing in private companies across both debt and equity. Previously, Dan was a Partner at Garnett Station Partners and a co-founder of Comvest Capital Partners, which he helped grow from $250 million to $12 billion. He has partnered with more than 100 founders and small businesses to support long-term growth and value creation. In this episode… Strong businesses don't grow from setbacks alone — they grow when leaders turn experience and relationships into leverage. What separates founders who scale from those who plateau isn't just strategy, but how well they activate networks and capital. How do entrepreneurs rebound from career shifts, tap deep connections, and leverage the rise of independent sponsors? Drawing on decades of private equity and advisory work, Dan Lee explains how enduring relationships and strategic focus create a competitive advantage. As a partner at Pin High Strategies, he explains how collaboration, trust, and long-term alignment transform networks into genuine opportunities rather than one-off transactions. Dan also explores the growing influence of independent sponsors — operators who acquire and grow companies without traditional institutional funds — and why this model gives founders both flexibility and control. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Dan Lee, Partner at Pin High Strategies, to discuss building resilient business platforms and leveraging deep networks for capital and growth. They explore why independent sponsors are gaining traction, how strategic niches accelerate success, and how to turn professional setbacks into new opportunities. Dan also shares lessons on raising capital, scaling platforms, and building partnerships that last.

What happens when your coffee grinder is jammed… and so is your life?This episode starts with a broken coffee grinder and accidentally turns into one of the deepest, most honest conversations we've ever had on the Photographic Collective Podcast.Today we sit down with Jon Taylor Sweet — one of the most influential visual artists of the last decade whose work spans weddings, music, commercial, editorial, and culture — to talk about:Why he walked away from shooting 30 weddings a yearWhat burnout actually does to your nervous systemHow he built a career by niching up instead of niching downWhy relationships matter more than ratesWhy your creative voice is more important than your brandAnd how to build a life that doesn't require a breakdown every NovemberJon shares the real story behind his rise from shooting on an iPhone in Washington to working with artists like NF, David Kushner, Laney Wilson, and major brands like Jameson and Alaska Airlines — and why he still refuses to put himself in a box.This is a conversation about:Creativity without cagesBusiness without burnoutArt without arroganceAnd success without selling your soulIf you've ever felt tired, boxed in, creatively stuck, or like you're running a business you don't actually want to live inside of… this one will hit home.Also yes, we do talk about coffee. A lot. ☕️John Taylor Sweet joins us for a wildly honest conversation about burnout, creativity, niching up, and building a life you actually want to live. From shooting on an iPhone to working with world-class artists and brands, this episode is a masterclass in sustainable creativity.Why John cut his wedding workload from 30+ to 12 per yearWhat burnout actually feels like in your bodyHow to recognize when your nervous system is friedWhy saying no creates better yesesThe danger of building a business you hate living insideWhy niching up beats niching downHow relationships built his entire commercial and music careerThe truth about editing, style, and creative freedomWhy your composition and light matter more than your presetsHow to get commercial work without chasing brandsWhy comparison is killing your creativityThe real story of how his career started on an iPhoneWhy you don't need permission to create meaningful work00:00 – The Grinder Is Jammed05:00 – Onyx Coffee, Arkansas, and Chaos08:00 – Why John Cut His Workload in Half12:00 – Burnout, Anxiety, and the Nervous System18:00 – Rhythms, Faith, and Life Structure24:00 – Creativity, Movement, and Making Things30:00 – Art vs Industry vs Ego38:00 – The Commercial Work Philosophy45:00 – From iPhone to Global Brands55:00 – Failure, Learning, and Showing Up1:02:00 – The Problem With “There's Only One Way”1:08:00 – The Artist vs The Algorithm1:15:00 – Final Creative Mic DropA few KEY quotes from our chat.“If you don't build space into your life, your body will build it for you.”“Niching up lets creativity feed the thing that pays your bills.”“Relationships last longer than campaigns.”“Your composition and how you see light is your real signature.”“If you're not moving and you're not creating, something's off.”“You don't need permission to make meaningful work.”“Comparison is the fastest way to lose your voice.”John Taylor SweetWebsite: ⁠https://jontaylorsweet.com⁠Instagram: ⁠https://www.instagram.com/jontaylorsweet⁠Referenced / RelatedNF (music artist)David KushnerLaney WilsonAlaska AirlinesJameson WhiskeyMiles & JaredMiles: ⁠https://www.mileswittboyer.com⁠Jared: ⁠https://www.jaredfincher.com⁠PHOTOCO: ⁠www.mileswittboyer.com/photo⁠

If you're a solopreneur wondering “Am I charging enough?” or feeling awkward about raising your prices, this episode is for you.In this episode, Carly Ries and Joe Rando tackle one of the most common questions solopreneurs ask: How should I price my services or products? They unpack why pricing isn't about greed, it's about fairness, value, and respecting the years of expertise you bring to the table.You'll hear why charging based only on time keeps you stuck, how underpricing attracts the wrong clients and leads to burnout, and why shifting toward value-based pricing can protect your energy while increasing your income. They also explore how niching down makes your work more valuable, why higher prices often signal greater credibility, and how your pricing can evolve as your business grows.If you struggle with imposter syndrome around pricing, worry you're “too expensive,” or feel unsure how to confidently quote your work, this episode will help you rethink pricing with clarity and confidence.Episode FAQsHow should a solopreneur price their services?Solopreneurs should price based on value delivered, not just time spent. Your pricing should reflect the problem you solve, the outcomes you create, and the years of expertise behind your work, not simply an hourly rate. Value-based pricing attracts better clients and supports sustainable income.Why do solopreneurs struggle with charging higher prices?Many solopreneurs undercharge because of imposter syndrome, fear of seeming greedy, or wanting to be “nice.” But underpricing often leads to burnout, difficult clients, and income ceilings. Confident pricing helps attract clients who respect your work and your time.Is niching down really necessary to raise your prices?Yes. Niching down makes your expertise clearer and more valuable. When you specialize in a specific audience or problem, clients perceive you as the go-to expert, which makes it much easier to justify higher pricing and attract better-fit opportunities.

Send us a textSome businesses thrive no matter the market — Ksenia Votinova-Arnaud knows why. As a global tech entrepreneur, co-founder of a SaaS company, and creator of the Weatherproof Business Formula, she has built companies that grow, adapt, and scale.In this episode of Starter Girlz, Jennifer Loehding sits down with Ksenia to hear about her journey from growing up in the Soviet Union to coaching over a thousand executives and creating resilient business strategies that help entrepreneurs succeed.This conversation explores the realities of entrepreneurship, the evolving definition of success, and the lessons Ksenia has learned about resilience, adaptability, and building systems that enable businesses to thrive. You'll hear discussion-based insights on vision, strategy, leveraging technology and AI, starting lean, niching effectively, and maintaining balance as you build a thriving business.⭐ What You'll Learn in This Episode✅ How resilience and vision shape business success✅ Lessons from scaling a global SaaS company✅ Patterns in business that can form repeatable systems✅ Insights gained from mentoring  on strategy, mindset, and frameworks✅ Leveraging technology, AI, and no-code tools to support growth✅ Starting lean and validating ideas before scaling✅ Niching down to focus on the right customer segment✅ Balancing work and life to prevent burnout✅ Using systems and technology to work smarter, not harder

Send us a textIn episode 284 of Beyond The Story, Sebastian Rusk interviews Daniel Wakefield, founder of Top Tier Headshots, as he shares his journey from high school science teacher to one of South Florida's top headshot photographers, fueled by specialization, personal branding, and referral-driven growth.Tune in as we explore why specializing, showing up, and serving others can create unstoppable momentum in business.TIMESTAMPS02:05 — Where the Story Starts02:28 — From Teacher to Photographer03:04 — Wildlife Photography Spark03:45 — Early Wins & Passion05:10 — First Photography Business Fails06:02 — Branding & Niche Mistakes08:08 — Five Years of Focus08:40 — Becoming “The Headshot Guy”09:28 — LinkedIn Growth Engine11:02 — The “Hype Tornado”11:45 — Community & Referrals12:28 — Business is H2H13:38 — Showing Up Without Expectation14:35 — Authenticity Over Perfection15:14 — Trust Signals in Imagery16:08 — Coaching for Authenticity17:02 — Final TakeawaysQUOTES“If you're going to fail, fail spectacularly.” -Sebastian Rusk“There's something powerful about authenticity and about showing up as a human being.” -Daniel Wakefield“I want that to be who I am. So let's focus on showing that. Let's not have a disconnect with fake smile versus I really am a genuine person.” -Daniel Wakefield==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabDaniel Wakefield LinkedIn: https://www.linkedin.com/in/toptierheadshots/ Instagram: https://www.instagram.com/danielwakefield_/?hl=en WEBSITEDaniel Wakefield: https://www.danielwakefield.co/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Send us a textIn this episode, Kay Suthar sits down with Shannol “S.A.” Grant, Business Growth Strategist and founder of an award-winning strategy agency, to talk about the power of simplifying complex ideas and building businesses that adapt and scale. S.A. shares how he made a bold move when leaving corporate  not by resigning, but by pitching his first service and becoming a partner instead of an employee. He opens up about his journey from stroke to relaunch, how to niche down when you have multiple talents, and why one failed launch never means failure altogether. This episode is packed with strategic clarity for business owners who want sustainable growth, smarter launches, and stronger positioning.What to expect in this episode:(00:00) – From corporate employee to strategic partner (04:20) – From stroke to relaunching stronger (08:10) – How to simplify complex ideas for growth (12:30) – Niching down when you're multi-talented (16:40) – Adapting in an ever-changing business landscape (20:10) – The Five Phases of Product Launches (23:30) – Why one failed launch doesn't define your successAbout Shannol “S.A.” GrantShannol Grant is a Business Growth Strategist with over 20 years of experience helping businesses scale with clarity and consistency. His company focuses on creating strategies and systems that increase revenue, strengthen online presence, and turn visitors into lifelong customers. His agency is award-winning and known for delivering real, measurable results for business owners ready to grow intentionally.Connect with Shannol “S.A.” GrantWebsite: https://mysuccessex.com/Facebook: https://bossuncaged.com/facebookLinkedIn: https://www.linkedin.com/in/shannol/Instagram: https://bossuncaged.com/instagramYouTube: https://bossuncaged.com/youtubeTwitter: https://twitter.com/SAGrant360Email: info@bossuncaged.comFREE Gift: https://promo.bossuncaged.com/uncensoredConnect with Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com