Podcasts about niching

Up to 30 percent of your firm's work might be invisible, never scheduled, never billed, and never counted when it's time to talk about capacity or fees. Jeanne Hardy, founder of the practice management platform Levvy and the CAS firm Creative Business, joins Damien and Penny to explain what that ad hoc work is costing firms, and how a "noise-canceling" approach to practice management can fix it.Key Topics CoveredWhat client advisory services actually means, beyond the buzzwordHow niching around creative business owners built a 20-year CAS practiceWhy tribal knowledge trapped in people's heads is the real barrier to good AIThe 25 to 30 percent of firm time that never gets tracked or billedHow agentic AI is already automating accounts payable at Levvy00:00 — Welcome, sponsors, and catching up02:00 — Meet Jeanne Hardy: from Creative Business to founding Levvy04:00 — What does "CAS" actually mean?08:00 — Niching down around creative business owners13:00 — Why most practice management tools create noise instead of clarity20:00 — The tribal knowledge problem: what happens when it only lives in someone's head22:00 — Why context is the fuel AI actually needs28:00 — The invisible work: 25 to 30 percent of a firm's time is ad hoc33:00 — Radical transparency and fixing team burnout with time data37:00 — Talking to your team about AI without the fear38:00 — Inside Levvy's first agentic workflow: automating accounts payable40:00 — Why advisory work is the future the next generation actually wants44:00 — Where the name "Levvy" came from, and where to find JeanneAbout our GuestJeanne Hardy is the CEO and founder of Levvy, a practice management platform built for CAS firms, and the founder of Creative Business, a CAS firm serving creative entrepreneurs. Connect with her on LinkedIn.Check out our SponsorsMoneyPenny, LLC for outsourced backoffice tax and accounting support.TwineApps for simplified subscription billing.Connect with the HostsDamien GreatheadPenny Breslin

Get the free podcast episode companion guide here If you have been in private practice for a year or three and your diary is still not full, or you are close to finishing your studies and wondering how to start a private practice in Australia that fills quickly, this episode is for you. I recorded it in the middle of a week of being down for the count, using the time to dust off my business foundations, and it got me thinking about the one thing I would tell every woman before she opens her doors. How to get clients in private practice has changed, because information used to be valuable simply because it came from a health professional, and now anyone can make mental health resources with AI. Your wisdom is what people are looking for now, more than your knowledge, and AI can only recommend a practice it can see and tell apart from the rest, which is why learning how to get recommended by AI as a therapist starts with standing out. We talk about private practice positioning in a way that does not mean more courses or more work. Learning how to niche as a therapist is the first step, and your niche might be a modality you love, a personal philosophy or something you stand against, and then you decide what you want to be known for and identify three ways you deliver your service differently from the other practices in your niche. Those three ways can come from your lived experience, your personality or an innate skill, and I share how mine came through in client surveys as being blunt, calling a spade a spade and spotting gaps. Summarise it in two or three sentences, put it everywhere and use it as the anchor for every blog, podcast, post and program you create, and you have a simple way to stand out as a counsellor while cutting through the overwhelm. I also cover undercharging in private practice (I still hear of women with master's degrees charging $60 to $80 a session), why your website is where people convert and not what gets them there, what my 21 post-it notes of daily marketing look like, why 90 days is the average time it takes to build trust with a vulnerable audience, and how a private practice marketing plan grows out of your business plan. Once you know what to be known for, you are in the best position to fill your diary in private practice, even before day one. If you would like a personalised plan and weekly live support to put your positioning into action, you can find the 90 Day Sprint here: https://brooklynstorme.com/group-programs Take care of yourselves, my lovelies, and I will talk to you soon. Keywords used: how to get clients in private practice, how to start a private practice in Australia, how to get recommended by AI as a therapist, private practice positioning, how to niche as a therapist, what to be known for in private practice, how to stand out as a counsellor, undercharging in private practice, private practice marketing plan, how to fill your diary in private practice Mini FAQ: Q: How do I get clients in private practice now that AI is recommending therapists? A: Stand out with a specific niche and a clear idea of what you are known for, because AI can only recommend a practice it can see and tell apart from the others. Q: Is niching still enough to stand out as a counsellor? A: Niching on its own is no longer enough, so add what you want to be known for and three ways you deliver your service differently from other practices in your niche. Q: What can my niche be if I do not want to focus on one age group or problem? A: Your niche can be a modality you love, a personal philosophy or something you stand against, as long as it makes you easy to tell apart. Q: How long does it take to fill a diary in private practice? A: Allow around 90 days of consistent marketing on average, because building trust with a vulnerable audience in mental health takes time. Q: Should I lower my fees to fill my diary? A: No, undercharging is a path to burnout, and clear positioning is the easier way to fill your diary. how to get clients in private practice, private practice positioning, how to niche as a therapist, how to stand out as a counsellor, what to be known for in private practice, how to fill your diary in private practice, how to start a private practice in Australia, private practice marketing plan, undercharging in private practice, how to get recommended by AI as a therapist.

In this video, I sit down with David Fastuca, the founder who built Locomotive, sold it to Travelport, bought it back, then sold it again to Webjet.We cover:Landing big-name enterprise customers like ANZ, World Vision and JB Hi-Fi as an unknown startup, why founders should build for real problems instead of shoehorning solutions into a market, and how to get honest åççcustomer feedback by taking yourself out of the room.If you are a B2B founder trying to break into enterprise sales, nail your ICP, or build a product people actually stick with, this one's for you.Tune in and learn:How David went from complete travel-industry noobs to winning major enterprise deals, why he builds minimal lovable products and iterates fast, and how he uses analytics and third-party interviews to uncover what customers really think.-----------------------------------------------------

Send us Fan MailA lot of us were taught to start as general practitioners and earn a niche once we had enough experience. In this episode, I ask what happens when you flip that order.I share how my first-year idealism shaped the way I believed a practice had to be built, why general practice is the hardest business model to start with, and what came into focus when I specialized in orthopedics. I also walk you through a recent coaching session where my client weighed neuropathy against postherpetic neuralgia for her signature offer, and why the less crowded niche became her wide blue ocean.In this episode:How training and scarcity keep practitioners in general practice longer than they wantThe difference between chasing patients and attracting patients who see themselves in your workHow starting with a niche cuts your decisions, keeps your pharmacy lean, and makes you the go-to for one thingWhy seasoned practitioners already have everything the old order was waiting forYour action step: write down the one condition or demographic you'd most want to be known for treatingResources:Signature Offer Bootcamp: an online workshop I'm offering very soon. Keep your eyes out for details.Free + Easy Doctor 1:1 coaching: go to tcm-hub.com/fed and click Let's Work TogetherIf this content and material resonates with you and you would like to pursue coaching with Rebecca, please visit:tcm-hub.com/fed and click "Let's Work Together"

Building Trust Through Connection Authority doesn't come from churning out more noise. It comes from forging impact, building trust, and amplifying the voices of those ready to change the world. On this episode of Influential Voices of Authority, Erik K. Johnson welcomes marketing strategist and visibility catalyst Laura Rubinstein. Together, they explore how coaches, consultants, and experts can use podcasting and intentional content creation to build true authority, foster influence, and open doors in their industry. Important Links: Feminine Influence Code Clarity Session: Get info it at www.podcasttalentcoach.com/code LinkedIn Lead Generation Kit: Download it at www.podcasttalentcoach.com/jumpstart Marketing Strategy Club: https://erikkjohnson--ttstore.thrivecart.com/monthly-marketing-strategy-club/ Savvy Social Media Blueprint: https://erikkjohnson--ttstore.thrivecart.com/monthly-marketing-strategy-club/6a6321cc63e06/ How Interview Guests Like Oprah video: https://youtu.be/x79mN13p0aY?si=ex_n3hr8Ta8g0LXV Laura's website: https://TransformToday.com Find Laura on LinkedIn: https://www.linkedin.com/in/laurarubinstein/ Laura on IG: https://instagram.com/coachlaurar Laura on YouTube: https://www.youtube.com/@femininepowercards Her other YouTube channel: https://www.youtube.com/@socialmediablastoff Laura on Facebook: https://facebook.com/CoachLauraR Subscribe to the Influential Voices of Authority podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts Click subscribe on this video!   Episode Segments: 00:00 Creating Impact as an Entrepreneur 01:39 Feminine Pulse Podcast Origins 03:05 Early Adoption of Live Video and Educational Shows 04:11 Using Podcasts to Grow Business and Build Partnerships 05:19 Networking That Opens Doors: The Social Media Examiner Story 08:19 Leveraging Guest Hosting and Membership Benefits 10:00 Building Authority as a Host 11:14 The Two-Sided Credibility of Interviewing 12:13 Consistency, Problem-Solving, and Resonance 13:43 Storytelling for Emotional Connection 14:51 Overcoming Challenges and Humbling Lessons 16:22 Backup Plans and Navigating False Starts 18:30 Embracing the Power of Feminine Energy 20:13 Boutique Consulting and the Marketing Strategy Club 25:28 Creating the Feminine Influence Code 27:00 Who the Code Is For and Niching without Exclusion 29:35 The Top Marketing Mistakes Entrepreneurs Make 31:23 Solving the Problems Your Market Knows They Have 33:42 Most Powerful Way to Grow: Speaking First 35:06 Best Social Platforms for Entrepreneurs 37:10 LinkedIn Content Strategy and Authentic Connection 40:25 Resource: LinkedIn Lead Generation Jumpstart Kit   Key Takeaways: - Network with Intention Laura Rubinstein demonstrates how relationship-building and strategically approaching influencers result in real visibility and breakthrough moments. Whether using podcasts as platforms to promote businesses, foster partnerships, or create win-win opportunities, true authority is found where value meets timing and authenticity. - Turn Your Podcast and Content into Authority Engines Erik K. Johnson and Laura Rubinstein stress that podcast success comes from context and connection, not just content. Resonant storytelling, consistency, and a focus on your market's real struggles transform your platform into a magnet for influence. - Use Your Stage No Matter Its Size From live video and podcasts to guest hosting for organizations, every microphone is an authority builder. Speaking, virtually or in person, is the fastest, most cost-effective growth tool, especially when paired with a strong, authentic social media footprint. - Authenticity and Boutique Strategy Win Authority is not about pushing a six-step formula. Laura Rubinstein shares how her boutique Marketing Strategy Club helps entrepreneurs design custom plans, break free of overwhelm, and take actionable next steps tailored to their unique journey. - The Power of Feminine Energy in Leadership Unleashing feminine energy, balancing drive with flow, can create ease, confidence, and connection in both business and life. Laura Rubinstein's Feminine Influence Code helps women entrepreneurs tap into this essential source of influence.   Resources From Laura Rubinstein: Feminine Influence Code Clarity Session: Awaken your magnetic influence in one complimentary 20-minute session. You'll receive personalized insight, discover your unique feminine power gifts, and experience a sacred space where you'll connect to who you truly are. Download it at www.podcasttalentcoach.com/code LinkedIn Lead Generation Kit: Discover exactly how to optimize your LinkedIn presence to attract ideal leads, grow your reputation, and send the right messages using Laura's templates. Build relationships that turn into sales and new opportunities. Download it at www.podcasttalentcoach.com/jumpstart Marketing Strategy Club: https://erikkjohnson--ttstore.thrivecart.com/monthly-marketing-strategy-club/ Savvy Social Media Blueprint: https://erikkjohnson--ttstore.thrivecart.com/monthly-marketing-strategy-club/6a6321cc63e06/ How Interview Guests Like Oprah video: https://youtu.be/x79mN13p0aY?si=ex_n3hr8Ta8g0LXV   Connect with Laura Rubinstein: Website: https://TransformToday.com LinkedIn: https://www.linkedin.com/in/laurarubinstein/ Instagram: https://instagram.com/coachlaura YouTube: https://www.youtube.com/@femininepowercards YouTube: https://www.youtube.com/@socialmediablastoff Facebook: https://facebook.com/CoachLauraR   Your Podcast Authority Audit Apply for an authority podcast audit and coaching session with Erik at https://podcasttalentcoach.com/coaching Are you ready to turn your podcast into an authority engine and not just more content? Would you like to move from best-kept secret to recognized authority? Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your podcast audit at www.PodcastTalentCoach.com/coaching.

Welcome back to another Reacting To r/SaaS Episode of In Demand, this time with Asia and Kim! In this episode, they react to posts about niche SaaS and what can't be automated when you're starting a business.  Along the way, they explore niching vs. focusing, product validation, customer research, AI-generated marketing, and why customer research should not be fully automated. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links:  DemandMaven Subscribe to The Work by DemandMaven on Substack Chapters (00:00:05) - Introduction and Episode Format(00:01:17) - Niche SaaS Post: Niching vs Focusing(00:05:11) - ConvertKit Case Study on Focused Beachheads(00:08:40) - Weighing Satisfaction, Viability, and Empathy in Niching(00:11:52) - Reddit Comments on Niche SaaS Strategy(00:15:45) - Problem-Space vs Solution-Space Product Building(00:18:51) - What Feels Manual in SaaS Launches (New Post)(00:19:29) - AI Limits in Jobs-to-be-Done and Visual Assets(00:23:11) - Why Talking to Users Can't Be Automated(00:26:20) - When Synthetic Research or Automation Is Acceptable(00:30:27) - Automating Feedback Collection vs Feedback Itself(00:31:59) - Marketing Asset Workflows and Product Marketing Ops(00:38:50) - Business Process Tools and Operationalizing Launches(00:44:16) - Closing Thoughts and Other Subreddits

Founders spend a lot of time debating ideas, features, and technology. But the difference between a successful business and a failed one usually comes down to something much simpler: understanding what people are actually willing to pay for. In this “Asia reacts to r/SaaS” episode of In Demand, Asia reacts to more founder stories from the SaaS Sub Reddit. From an AI startup that flopped while a simple website service took off, to the challenge of finding your first users, to the power of repositioning a product around a specific customer segment, Asia shares practical insights on product-market fit, distribution, positioning, and growth. Along the way, she explores why AI does not magically create demand, why customer acquisition feels harder than building software, and how founders can think about niching, focusing, and finding the right market for their product. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links:  DemandMaven Subscribe to The Work by DemandMaven on Substack r/SaaS Chapters (00:00:05) - Intro to Asia Reacts to r/SaaS(00:01:11) - AI SaaS Flop to Boring Business Success(00:04:44) - Outcome Bias: Was It Really the AI That Flopped?(00:06:38) - Service Market Fit vs SaaS(00:08:57) - Why Getting Users Is Harder Than Building(00:13:01) - Marketing as a Muscle for Technical Founders(00:15:21) - Repositioning a CRM: Niche Case Study(00:17:04) - Niching vs Focusing Explained(00:21:07) - Roaster Tools and ConvertKit as Examples(00:25:44) - Choosing Your Path: Bootstrap vs VC Goals(00:28:45) - Wrap Up and Closing Thoughts

What if a failed jewelry launch isn't proof that your pieces won't sell but proof that your strategy needs to change? In this episode, I'm joined by Ling Isla, founder of Precious Dog Jewelry, whose story is such a powerful example of what can happen when you stop guessing and start building your jewelry business with a clear plan. Just a few months ago, Ling launched her business and heard… crickets. She questioned whether anyone actually wanted her jewelry and wondered if she had been completely delusional. Fast-forward two months, and she's selling out launches within hours, growing an incredibly aligned audience, and leaving a 15-year career in tech to pursue her jewelry business full-time. We talk about niching down, creating content with limited time, building conviction in your business, and why the right strategy and support can change your trajectory much faster than you think.    __________________________   What You Will Learn in this Episode: Why a disappointing jewelry launch doesn't automatically mean there's something wrong with your product How getting incredibly specific about your ideal customer can help you attract buyers who are ready for exactly what you sell Why strategy, action, and conviction all matter when you're trying to grow a successful jewelry business How Ling built momentum, created daily content, and sold out launches while still working a demanding corporate job __________________________   Topics Discussed: Going from a failed first launch to sold-out jewelry launches Niching down your jewelry brand and messaging Creating content with limited time Growing an aligned audience from under 200 followers Building confidence and conviction as a jewelry business owner Leaving a corporate career to pursue entrepreneurship full-time   __________________________   Ready to grow + scale your jewelry business? Work with me → https://www.jewelrybusinessacademy.ca/  If you loved today's episode, hit subscribe so you never miss a strategy drop. DM me your biggest takeaway on Instagram → https://www.instagram.com/robynclarkcoaching  Grab my free business guides → https://linktr.ee/robynclarkcoaching   Instagram | https://www.instagram.com/preciousdogjewelry Website | https://thepreciousdog.com/ 

#1083 What does it really take to push through the uncertainty, slow months, and self-doubt that come with building a business? In Part 2 of this two-part episode, Brien Gearin continues his conversation with Millionaire University community member Mark Gaynor about the mindset and strategy behind growing his digital agency. Mark shares how he combats the boom-and-bust cycle by setting consistent sales targets, why community can be so valuable when entrepreneurship feels isolating, and how he's using 15 years of hotel industry experience to niche down and help independent hotels drive more direct bookings. He also reveals his goal of reaching a consistent $25,000 per month, explains why authenticity and industry expertise are powerful tools for building client trust, and opens up about the ongoing shift from a scarcity mindset to one of abundance and opportunity! What we discuss with Mark: + Power of entrepreneurial community + Overcoming business isolation + Navigating inconsistent revenue + Setting monthly sales targets + Managing self-doubt + Niching into the hotel industry + Leveraging industry experience + Building trust with prospects + Targeting $25K per month + Shifting from scarcity to abundance Thank you, Mark! Check out Part 1 of this episode. Check out G Cloud at ⁠GetGCloud.com⁠. Check out Front Door Bookings at ⁠FrontDoorBookings.com⁠. Follow Mark on ⁠LinkedIn⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

S6:E81 Businesses usually think about marketing from the inside out. Here's what we do. Here's why we're good. Here are our features. Here are our credentials. John Elbing thinks we should turn the entire thing around. As founder of Standpoint and creator of the Storybuilding approach, John helps businesses see themselves through the customer's eyes. His starting point is deceptively simple: before customers care about your company, they need to recognize that your company understands them. That conversation takes an especially interesting turn when John and Dr. LL explore what happens when AI becomes another interpreter standing between a business and its customer. John shares the example of a company that surfaced correctly when queried through ChatGPT but was then described as expensive, despite having no pricing information on its website. After they changed the company's digital messaging, the characterization changed. That is misinterpretation risk happening in the wild. If people don't trust you, more promotion doesn't necessarily solve the problem. If people don't understand you, more content may simply amplify the confusion. And if AI doesn't interpret your signals correctly, your business may never reach the customer who was looking for exactly what you provide.

S6:E81 Businesses usually think about marketing from the inside out. Here's what we do. Here's why we're good. Here are our features. Here are our credentials. John Elbing thinks we should turn the entire thing around. As founder of Standpoint and creator of the Storybuilding approach, John helps businesses see themselves through the customer's eyes. His starting point is deceptively simple: before customers care about your company, they need to recognize that your company understands them. That conversation takes an especially interesting turn when John and Dr. LL explore what happens when AI becomes another interpreter standing between a business and its customer. John shares the example of a company that surfaced correctly when queried through ChatGPT but was then described as expensive, despite having no pricing information on its website. After they changed the company's digital messaging, the characterization changed. That is misinterpretation risk happening in the wild. If people don't trust you, more promotion doesn't necessarily solve the problem. If people don't understand you, more content may simply amplify the confusion. And if AI doesn't interpret your signals correctly, your business may never reach the customer who was looking for exactly what you provide.

In this episode, Tiffany Neuman tackles a pattern she's been seeing more and more in the online business world: sophisticated marketing funnels that are beautifully built but producing flat results. On paper, the machinery looks great… there's a lead magnet, a welcome sequence, a webinar, a CRM, a nurture campaign, a content calendar, and an impressive diagram of how a stranger becomes a subscriber and eventually a client. But when you look at the message actually flowing through that machine, there's nothing that makes people stop, think differently, or get genuinely excited. You could swap the name at the top of the website with two different people and almost everything else could stay the same.Tiffany's core argument is that the funnel isn't the problem… the message is. A funnel can organize attention that's already coming in, but an idea has to earn that attention in the first place. She draws a parallel to two restaurants with identical, excellent operations (smooth reservations, friendly hosts, efficient checkout) but one serves a meal you're still talking about three days later, while the other is just "fine." No amount of optimizing the reservation system can make the food remarkable.The episode explores the concept of "message gravity": the pull that a powerful point of view creates. It distinguishes between capturing demand (helping people who are already shopping choose you) and creating demand (changing how people understand a problem before they even start shopping). Tiffany argues that the highest level of authority isn't simply being chosen when someone is looking for what you offer — it's shaping how they understand the problem in the first place.Through two client examples (both leadership coaches with completely different, non-generic positioning), she demonstrates how a real point of view turns a category into positioning. She also addresses the tension that comes with a strong point of view, the dangers of over-niching (and her concept of the "reverse niche"), and why a clear point of view makes content creation dramatically easier.She closes by sharing a personal story about her recent car accident and how her own "brand operating system" held its weight while she rested and her team produced content in her voice, new clients onboarded, and the machine kept working. Finally, she invites listeners to her new event, The Authority Advantage, happening September 24th.Key Takeaways1. The funnel is not the problem: the message is. A funnel can organize attention that's already coming through, but an idea has to earn that attention. If your marketing isn't converting, it's usually a messaging problem, not a tech or funnel problem.2. Stop obsessing over the machinery of marketing. We spend years asking "how many emails should be in the sequence?" or "should the webinar be live or evergreen?" (all valid questions) but the more important question is: Why would someone care enough to enter the journey in the first place?3. A strategic point of view is not an opinion or a hot take. It's the interpretation you've developed through years inside the work. It answers: This is what I see. This is what I think we're getting wrong. This is what my experience has taught me instead. And this is why seeing it differently matters to me.4. The restaurant analogy. Two restaurants can have identical, excellent operations, but one serves a meal you're still thinking about days later. No amount of optimizing the reservation system (the funnel) makes the food (the message) remarkable.5. Capture demand vs. create demand. Traditional marketing captures demand that already exists (someone knows they need a coach and is shopping). An authority brand creates demand by changing how someone understands the problem before they begin shopping.6. Positioning is about how you see the problem, not just who you help. Niching by job title or industry isn't enough. The market needs to understand how you see the problem… that's what turns a category into positioning.7. Two clients, same category, totally different gravity. Tiffany shares two leadership coaches. One believes organizational growth requires leaders to be better builders of people, not bigger heroes. The other, having built and exited three companies, believes founders need someone to tell them what's actually broken and help build a company that works beyond the founder. Same category, completely different messages.8. A point of view usually comes with tension. Real positioning often challenges a commonly held assumption in your industry (e.g., "the riches are in the niches", but sometimes a niche becomes too small to hold your body of work, leading to what Tiffany calls a "reverse niche").9. Content should distribute your thinking, not replace it. Most businesses create content first and hope it adds up to a recognizable brand. Authority brands begin with the thinking, then use content as distribution. Without a "golden thread" connecting everything, every campaign needs a brand new hook and every launch starts from zero.10. Three questions to find your point of view:What does my industry commonly assume to be true?What has my experience taught me that adds to, challenges, or complicates that assumption?Why does that difference matter to the person I serve? (The most important question is your point of view must change something for your audience, not just make you sound clever.)11. Don't let borrowed strategy bury your own perspective. It's easy to collect external strategies (someone's niche, another's content pillars, a mentor's language, a headline format) until your marketing becomes a "not very well-made collage." Your funnel should distribute your thinking — not replace it.12. A strong brand keeps working even when you can't. After a traumatic car accident, Tiffany's team produced her emails, LinkedIn posts, and content in her voice because her brand operating system was in place. She didn't have a fancy funnel, she had a system built on a clear point of view that could run without her.Mentioned Resources

In this episode of Read Receipt, Sean sits down with John Scheer, co-founder and chief creative officer of Herman-Scheer, a strategic branding agency focused on healthcare, self-care, and wellbeing since 2010.John traces the 15-year arc from knocking on doors with a duct-taped WordPress site to a 21-person agency that doubled in a year. He gets into the breakthroughs that turned a scrappy shop into a real business: splitting roles with co-founder Chapin Herman, niching down into health and wellness, and bringing in a strategist, Allison, to back the creative work with real data.It's an honest look at getting your process dialed, doing the work before you know how, why you launch a brand to grow into rather than a single product, and giving yourself room to breathe while the business keeps growing.Tune in for a candid conversation on building a branding agency the slow, deliberate way.Chapters:00:00 - Cold open00:39 - Brand self-ID: what Herman-Scheer is01:00 - Moving to Northeast Ohio, going fully remote04:00 - Starting right out of college07:00 - The first video and knocking on doors in LA11:00 - The breakthrough: splitting roles with Chapin14:00 - Niching into health, self-care, and wellbeing17:00 - Adding data and insight, bringing in Allison22:00 - The shape of the team today28:00 - Account directors as the real differentiators33:00 - Clients that come back, and the case-study lag39:00 - The branding process, step by step45:00 - How AI fits into the work48:00 - The longer-term vision for the agency51:00 - Room to breathe while the business grows53:00 - Close

SummaryIn this episode, Dr. Marie Fang shares her journey from starting her private practice in 2012 to becoming a leading expert in marketing and niching for therapists. She discusses practical strategies for building a full caseload, the importance of authentic marketing, and how to adapt to the changing digital landscape, including SEO and AI.Key TopicsThe early challenges of starting a private practiceThe importance of niching and specializationPractical SEO strategies for therapistsThe role of community and referral networksReframing marketing as helping others find youThe impact of AI on search and marketingBuilding authentic online presenceBalancing personal values with business growthChapters00:00 Introduction and Dr. Fang's background03:23 Starting her practice in 2012 and initial challenges07:31 Early marketing efforts and lessons learned12:20 The importance of embracing the slow build16:58 Building a niche and its impact on practice growth24:44 Handling challenges and staying energized30:37 Coming out as an affirming Christian therapist41:13 Adapting marketing strategies in the AI era52:21 Practical tips for online presence and SEO56:36 The role of social media and authenticity01:00:18 Final advice for therapists starting or growing their practice01:01:21 Closing and where to find Dr. FangWhere to find Dr. Marie Fang:https://privatepracticeskills.com/Interested in Heard? Book a free consult any time:www.joinheard.com/welcome-form

Earlier this year, I made what I can only describe as a "rookie" niching mistake. I built my new positioning around something my current clients talked to me about constantly, people responded really well to it, and some even reached out about working together. Then the conversations with new prospects kept ending with, "This sounds great. But I'm not ready yet." That pattern forced me to look at the difference between what my current clients value after they've worked with me and what prospective clients already know they want before they hire me. In this episode, I'm sharing how I missed that distinction, the data that finally made it impossible to ignore, and what I'm changing about my niche, messaging, and the backbone of The Foundry curriculum as a result. The deeper work around building a business that fits your strengths, personality, capacity, and life still matters to me. I just realized it wasn't the right thing to lead with if I wanted new clients to understand why they should work with me now. If people are responding to your content but your sales conversations keep stalling at "later," this episode will help you figure out whether you have a sales problem, a messaging problem, or a niche that's asking people to want something they're not ready to pay for yet. And if you're an experienced coach or practitioner whose work already gets results, but your signature offer still takes too much explaining or selling, this conversation is especially relevant. Timeline Highlights [00:00] – The rookie niching mistake: choosing a topic before validating buyer demand [03:47] – Why I decided to move upmarket and speak to more advanced entrepreneurs [08:17] – The client conversations that shaped my messaging around strengths, burnout, and business fit [15:02] – Where the strategy broke: people liked the outcome but didn't want it enough to buy [16:38] – The sales data that exposed the mismatch between positive response and buying intent [21:33] – Why current-client insight can miss what prospective clients already know they want [24:32] – The role messaging and positioning must play when trust hasn't been earned through delivery [29:26] – How I'm rebuilding my niche around value, skill, joy, and active demand [34:35] – The experienced coaches and practitioners I'm choosing to serve now [39:01] – Why personality and strengths remain part of my perspective without leading the offer [45:44] – How to diagnose a market-demand mismatch instead of blaming the market [47:51] – The offer, sales system, and marketing plan behind the next version of The Foundry Top Quotes from the Episode "People saying 'this sounds great' isn't the same as people wanting it enough to pay for it." "I was speaking to what my clients valued after working with me, not what prospective clients already knew they wanted." "If 'I'm not ready' keeps coming up, you have to consider whether you're leading with a problem people want solved right now." "Your messaging has to earn the trust of people who haven't had the chance to experience your work yet." "A profitable niche comes down to what people will pay for, what you're exceptionally good at, and the work you actually want to do." "Being ahead of the curve is helpful until you're so far ahead that people admire your idea but aren't ready to buy it." "The mistake isn't the problem. Refusing to look honestly at why something isn't working is the problem." Links & Resources Join The Foundry waitlist Take the What's Your CEO Type? Quiz

If you've ever been told to pick a lane and stick to it, this episode is the counter-argument. Sam talks to Cherry from Simply C Photography, a commercial photographer whose brand clients span food, industrial, property, press and personal branding work across a huge stretch of the country — and asks the question most photographers with that wide a spread struggle to answer: how do you actually make it work?Cherry's answer draws on a career built well before she picked up a camera professionally, in sales, advertising, IT consultancy and interior design, and it shows up in how she talks to clients long before a shoot is even booked. Expect a genuinely different take on what a commercial photography business is selling, and why the camera might be the smallest part of it.If the niching debate has ever left you second-guessing your own broad client list, go back to Generalise or Specialise? Niching as a Photographer for the other side of this argument — it's where the show first opened up this exact question.

The Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy"I see a lot of people closing their big salons and choosing to downsize, or going back to working solely on their own on a specific thing like training or coaching. I'd love to hear more about this."This listener question was too big for a short form post, so I'm giving it a whole episode.I've been watching this trend since 2023: beauty business owners closing down solid, growing salons because a coach with sexy photoshoot marketing convinced them mentoring would be easier / more money. I'm a coach myself, so I'm de-influencing you with firsthand experience, including the week influenza A flattened me and my coaching income stopped dead while my salon kept ticking along without me!Then I'm flipping to the part of the question I love: my exact game plan if I went back to working solo, from enforcing hard boundaries and knowing your profit per hour, to niching your service menu, outsourcing everything outside client work, and booking your holidays before the clients get there first.Intro and the listener question that sparked this whole episode [00:00].The wave of salon closures I've been watching since 2023 [01:46].The MLM style coaches, the telltale marketing, and the salons that closed chasing them [02:30].You're just swapping one hard for another [06:14].The week influenza A stopped my coaching income dead, and why my salon kept earning [07:11].Marketing yourself when you can't hide behind a brand name, and why selling yourself still feels ick six years in [10:52].My exact game plan if I went back to working solo tomorrow [14:12].Hard boundaries and set trading hours: designing the week you actually want [15:12].Working backwards from your weekly profit to your pricing, and the minimum you should earn every hour [17:26].Niching your service menu down to your highest profit, easiest to stock services [19:27].Outsourcing the admin, the cleaning, and even the cooking at home [20:40].Why I'd book two holidays a year in advance, and the burnout that taught me to [22:02].Wrap up: choose your hard and know your goal before you pivot [24:31].Ratings, reviews and how to share the podcast with me [25:53]..... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

How do you build a successful Fractional CFO business when being a great CFO is only half the challenge?In this episode of The Fractional CFO Show, Adam Cooper is joined by Stewart Mathieson, Founder of FractionalClients.com, whose team has worked with more than 150 fractional executives to help them build their client pipelines and win new business.Drawing on that experience, Stewart shares what he has learned about why some Fractional CFOs and other fractional executives build thriving businesses, while others with equally impressive careers and experience struggle to consistently win clients.It's a practical conversation about business development for Fractional CFOs, covering referrals, prospecting, LinkedIn outreach, niching, positioning, pricing, AI, lead generation and ultimately how to move from being an individual fractional executive towards building a more scalable business.Being a great CFO is only half the equationOne of Stewart's biggest observations from working with more than 150 fractional executives is that succeeding in the fractional world requires two very different skill sets.The first is the ability to actually do the work and create meaningful value for clients.The second is the entrepreneurial ability to build a business around that expertise.For experienced CFOs, finance directors and other senior executives moving into fractional work, the first part can come naturally. They may have decades of experience helping businesses improve financial performance, profitability, cash flow, strategy and decision-making.But building your own Fractional CFO practice also means learning how to position yourself, generate leads, have sales conversations, price your services, build a pipeline and consistently win new clients.Stewart explains why this distinction is one of the reasons even highly experienced executives can struggle when they first enter the fractional market.What does a healthy client pipeline look like?Adam and Stewart explore one of the biggest challenges facing any Fractional CFO practice: creating a reliable pipeline without becoming dependent on one source of leads.They discuss referrals, networking, LinkedIn content and cold outbound as potential routes to market, and why the right combination will be different for every fractional executive.Stewart makes a particularly interesting point around referrals.If you're doing excellent work and delivering genuine value to existing clients, he believes referrals should naturally become a significant source of new opportunities.That means a lack of referrals isn't necessarily a marketing problem. Sometimes it can be an indication that there is a deeper issue with the value being delivered to clients.At the same time, relying entirely on referrals can leave a Fractional CFO business without control over when the next opportunity will arrive.The conversation explores why developing additional business development channels can create a healthier and more sustainable pipeline.Why cold outreach isn't just about immediately winning clientsFor Fractional CFOs considering outbound prospecting, Stewart argues that the value isn't limited to the clients you directly win from it.Cold outreach can also provide something particularly valuable when you're starting out: real market feedback.Rather than spending months deciding which niche to target, how to position your Fractional CFO services or what messaging might resonate with business owners, outbound activity allows you to test those assumptions against the market.Who responds?Which messages generate conversations?Which industries engage?What problems resonate?Where does your experience appear to have the greatest value?Stewart explains why this learning can create an indirect return on investment even before the first new client signs.The conversation also looks at realistic expectations around business development and why building a reliable sales pipeline takes time, testing and continual refinement rather than expecting immediate results.Should Fractional CFOs niche down?Niching is another major theme in the episode.For someone starting a Fractional CFO business, there can be a natural reluctance to specialise because choosing a niche appears to reduce the size of the potential market.Stewart argues almost the opposite.If you're trying to win your first one or two clients, you don't need an enormous market. A tightly defined niche can reduce the number of direct competitors you're facing and make your experience feel much more relevant to the prospective client.The more a business owner feels that your expertise, positioning and Fractional CFO service have been designed specifically for a business like theirs, the easier it can become to differentiate yourself.Stewart's view is that Fractional CFOs can start narrow, establish traction and then broaden their target market as the business develops.Adam and Stewart also discuss the connection between specialisation, positioning and pricing. Greater specialisation can make expertise easier for prospective clients to understand and potentially support higher-value engagements.Pricing Fractional CFO servicesPricing is an important part of building any Fractional CFO or fractional finance business, particularly when you're just starting out.Without an established track record as an independent fractional executive, there can be a temptation to reduce your fees or even offer work for free to get the first few clients through the door.But cheaper doesn't automatically mean easier to buy.Stewart explains why prospective clients can associate price with perceived value, meaning that reducing your fees too aggressively can sometimes work against you.Instead of deciding on a single fixed price before speaking to a prospect, Stewart discusses the importance of understanding the client first.How large is the business?What problem are they trying to solve?How urgent is that problem?What is solving it potentially worth to the company?What budget and resources are available?The discussion provides a useful perspective on pricing strategies for Fractional CFO services and why pricing should reflect the context of the engagement rather than simply being based on what other Fractional CFOs appear to charge.What's working with LinkedIn outreach in 2026?LinkedIn has been central to Stewart's work with fractional executives, but the platform has changed considerably over the last few years.As more businesses and sales teams have adopted LinkedIn outreach, prospective clients are receiving more messages and competition for their attention has increased.AI has changed the market again.Stewart explains how modern tools can research individual companies and use that information to create highly personalised outreach based on areas such as team structure, pricing, customers or other company-specific information.That creates opportunities for much more relevant prospecting.But there's a catch.Everyone else has access to increasingly sophisticated AI and automation tools as well.As Stewart puts it during the conversation, making something easier for everybody doesn't necessarily change the market.Adam and Stewart therefore explore what actually creates an advantage when the technology itself is widely available.The answer comes back to the quality of the outreach, understanding the target market, strong positioning and the discipline to track, test and continually refine what you're doing.AI, automation and business developmentThe conversation also provides a practical look at how AI is changing business development for Fractional CFOs and other professional services businesses.Technology can make prospect research, data enrichment, personalisation and outreach significantly more sophisticated than it was only a few years ago.But simply adopting more tools doesn't automatically create better results.Stewart shares how his team combines technology with market knowledge, positioning and data analysis to understand what is actually working.That distinction is particularly relevant as AI becomes increasingly accessible across finance, marketing and professional services.Competitive advantage isn't necessarily created by having access to the technology. Increasingly, it comes from how effectively you use it.From winning clients to scaling a Fractional CFO businessThe conversation then moves beyond the question of how to win your next client.What happens when your Fractional CFO practice starts working and you reach capacity?Adam and Stewart discuss the different options available to successful fractional executives who want to continue growing.That might include building a partnership, delegating complete client relationships, productising parts of the service or bringing in people with specific skills to support delivery.Stewart explains why he favours a model where fractional executives begin delegating specific areas of work rather than immediately handing over entire client relationships.For someone unsure whether they even want to build a larger firm, the first step could be much smaller: bringing in a virtual assistant or another team member to remove a portion of the workload and test what delegation feels like.This creates an interesting distinction between building a Fractional CFO lifestyle practice and building a more scalable Fractional CFO business.

Every founder hits the point where the business stops being something they do and becomes who they are. Marcus Logan - "Marketing Marcus" - built his agency from a one-man band to a team of ten, and in this one-on-one with business coach Di Foster he gets honest about what that actually costs.No boys in the studio this time - just Marcus and Di comparing notes on the things founders don't say out loud: why you don't need to pick one industry to have a niche, why "balance" is the wrong thing to chase, the rebrand from Via Digital to Sapiens, when to move people from contractors to employees, and how to grow hard in the season you're in without pretending it's sustainable forever.An honest, practical conversation for anyone building something and figuring it out as they go.Learn more about Marcus and Sapiens by visiting: https://www.sapiens.nz/ Hosted on Acast. See acast.com/privacy for more information.

What should you create first when building an online business?Most entrepreneurs start in the wrong place.They create a lead magnet. They start posting on social media. They try to figure out their messaging. They brainstorm podcast topics. They build a funnel.And then they try to figure out what all of it is supposed to sell.In this episode of Unjaded, I'm taking you behind the scenes of a recent private Human Design business retreat to show you why I believe your offer needs to come first—and why everything else in your business should be reverse engineered from it.Your offer determines the problem you're solving, the person you're speaking to, the beliefs and objections your messaging needs to address, the lead magnet you create, and the long-form and short-form content you publish.When you start somewhere else, you're constantly trying to force all of those pieces to fit together afterward.And yes—we're also talking about how your Human Design can influence the way you build that ecosystem, because having one clear area of expertise does not mean cutting off every other skill, interest or modality you bring to your work.In This EpisodeWe explore:Why your offer should be the starting point of your business strategyWhy starting with a lead magnet or social media creates unnecessary workHow to reverse engineer your marketing ecosystem from your offerThe relationship between your offer, messaging, content and ideal clientHow to identify what someone needs to believe before they're ready to buyUsing customer objections and resistance to create better contentWhy self-identifying content matters for conversionHow your offer can generate dozens of podcast, blog or long-form content topicsWhy you don't need to cram everything you know into one piece of contentHow micro-content topics can establish deeper expertiseWhy Human Design Manifesting Generators don't necessarily need to choose only one interestBuilding authority around one area of expertise while still using multiple tools and modalitiesHow Human Design circuitry, Variable, environment and definition can influence the way you workWhy your business needs to fit the life and work you actually wantThe Business-Building Order I RecommendInstead of:Social Media → Lead Magnet → Content → Messaging → OfferStart at the other end:Offer → Ideal Client → Problem → Result → Messaging → Content → Lead Magnet → MarketingYour client's journey may begin with your content or lead magnet.Your work as the business owner begins at the destination.Once you know exactly what you're selling, you can ask:What problem does this offer solve?What is happening in someone's life that tells them they have this problem?What symptoms are they experiencing?What do they currently believe that could prevent them from buying?What objections or resistance need to be addressed?What do they need to understand before this offer makes sense to them?Those answers become the raw material for your messaging, lead magnets, podcast episodes, blogs, emails and social media content.Human Design, Niching and Being Known for SomethingThere is another important conversation happening here.In 2026, being clearly associated with an area of expertise matters—not only for your audience, but increasingly for Google and AI search engines trying to understand who you are and what you're an authority on.That does not mean stripping your business down until only one tiny piece of you remains.You can have multiple modalities, interests, tools and ways of working.The goal is to create enough consistency around the problem you solve and the expertise you want to be known for that humans and search engines can connect the dots.Your offer gives you the anchor that makes that possible.Your Offer Becomes Your Content StrategyOne of the biggest fears people have about starting a podcast, blog or other long-form content platform is:What will I talk about?Build the offer first and that problem becomes much smaller.Every component of your offer can become a content topic.Every objection can become an episode.Every belief your client needs to shift can become an episode.Every symptom of the problem can become an episode.Every case study can become content.Every question clients ask can become content.And those topics don't have to become massive hour-long masterclasses.Going narrower and deeper into specific questions can create far more useful content—and makes it much easier for search engines and AI platforms to understand exactly what question that individual piece of content answers.Questions Answered in This EpisodeWhat should I create first when starting an online business?Start with the offer. Define who it's for, the problem it solves, the result it creates and how you help someone get there. Then reverse engineer your messaging, content, lead magnet and marketing from that offer.Should I create my lead magnet before my offer?No. Your lead magnet should help move the right person toward your paid offer. Creating it first often leaves entrepreneurs trying to force an unrelated offer onto an audience they've already attracted.How does an offer help with content creation?Your offer gives you the subjects your audience needs to understand before they're ready to buy. Problems, symptoms, objections, beliefs, questions, case studies and pieces of your methodology can all become content.Do I need one niche if I'm a Manifesting Generator?You need enough clarity for people to understand what you do and why they should come to you. That doesn't necessarily mean eliminating your other interests, tools or modalities. The work is finding the expertise or problem that connects them.How can Human Design influence business strategy?Human Design can help you understand how you naturally process information, respond to opportunities, communicate, work, create and interact with other people. Instead of using Human Design as a replacement for business strategy, it can help you build and execute that strategy in a way that fits you.The Bottom LineIf the pieces of your business feel disconnected, stop trying to fix the pieces individually.Come back to the offer.Get crystal clear on:Who is this for? What problem does it solve? What does that problem look like in their actual life? What result are you helping them create? What happens inside the offer to get them there?Then work backwards.Because your offer isn't simply something you sell at the end of your funnel.It's the strategic foundation that informs your messaging, content, lead generation, marketing and entire business ecosystem.

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy"I want to niche down to mainly SPMU treatments. I'm currently mainly nails. How can I grow this?"That's the first of three listener questions I'm answering in this Q&A episode, and it's one I haven't been asked before.I'm walking you through exactly how I'd pivot a booked-out nail business into SPMU without flipping a light switch on your income: culling the menu, raising prices to create white space, and shifting your content months before you announce anything. Then I'm getting honest about apprentices, including the coaching client whose trainee still wasn't covering her wage six months in, and why I spent years being a shit boss before I learnt that staff problems usually start with the owner. And to finish, the messy truth about how I manage my time with ADHD, and the one system I always come back to because it actually works.Episode intro [00:00].Niching into SPMU: why experts win and how to start the switch [01:26].Be ruthless with your nail menu: what to cull and why [02:39].The price rise that creates white space without earning less [03:55].Marketing your new direction so your feed backs up the word of mouth [05:27].Turning your best nail clients into discounted SPMU models [08:55].When an apprentice should cover their wage, and how to count the work you can't see in your reports [09:40].Why getting clients in the door is your job, never your employee's [11:23].Teaching the soft skills that get clients rebooking with your apprentice [12:50].Booked and Busy, my client retention training for you and your team [16:11].The honest answer on how I manage my time with ADHD [16:46].Time blocking: treating tasks like appointments so they actually get done [17:33].Parkinson's Law, and why open-ended time gets wasted [21:07].Wrap up, and how a rating or review helps the show [23:01].Grab my "Booked and Busy" salon client retention training: https://www.laurenlappin.com.au/booked-and-busy....Lauren on Instagram: https://www.instagram.com/laurenlappin_The Salon Goals Podcast: https://www.instagram.com/salongoals_podcastQuestions? Email me: hello@laurenlappin.com.au

Drowning in emails, client demands, and late nights at the office? In this episode, you'll learn how to use boundaries, focus, and smart delegation to transform your law practice from constant chaos into a business you actually enjoy running.   In this episode, Steve Fretzin and Elizabeth Grace Saunders discuss: Power of boundaries in time management Recognizing when your schedule has become a problem Niching and being selective about legal work and clients Setting and resetting client expectations around access and response times Delegation, email efficiency, and leveraging AI tools   Key Takeaways: Boundaries are one of the most powerful tools for managing time, and they start with taking responsibility for what you tolerate from clients, colleagues, and yourself. You have a time management problem when your schedule consistently harms your health, relationships, or client service—regardless of the number of hours you work. Saying yes to every kind of matter and every type of client creates “crazy” in a practice; focus on your true area of expertise and on clients who are a good fit and can pay reliably. Clear, consistent expectations around availability and response times—communicated up front and reinforced by your behavior—train clients to respect your time. Delegation, better email protocols, and AI tools that draft or prioritize messages can reclaim hours each week and free you to do higher-value legal and business development work.   "You need to be very clear within yourself and very explicit with your client when you are or not available." —  Elizabeth Grace Saunders   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Elizabeth Grace Saunders: Elizabeth Grace Saunders is a time management coach, member of the Forbes Coaches Council, and best-selling author of The 3 Secrets to Effective Time Investment, How to Invest Your Time Like Money, and Divine Time Management. Since founding Real Life E Time Coaching & Training in 2009, she has helped thousands of individuals globally—including newly promoted professionals and parents—overcome burnout, reduce stress, and achieve work-life balance. Named one of the World's Top 30 Time Management Professionals by Global Gurus annually since 2018, Elizabeth regularly contributes to Harvard Business Review and Fast Company, drawing on prior corporate experience at Meredith Corporation and Abbott Laboratories and her summa cum laude degree from Drake University.   Connect with Elizabeth Grace Saunders:   Website: https://reallifee.com/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Today, we are lucky to be joined by the awesome author of the new book Six Figures in Sales; Kate Toon!Kate is an absolute powerhouse - she's a digital marketing expert, business mentor and the owner of the bookstore in her small coastal town (Umina Beach). She's just published the third book in her 'six figures' trilogy: Six Figures in Sales, which follows on from Six Figures While You Sleep and Six Figures in School Hours. In our chat we talk about a lot of things; from selling what you don't like, to owning a bookshop and how that affects writing, to the way marketing can feel so inauthentic, and much more; so sit back and enjoy.To get your copy of Six Figures in Sales: https://www.katetoon.com/writing/books/six-figures-in-sales/And to reach out to Kate: https://www.katetoon.comau.linkedin.com/in/katetoonhttps://www.instagram.com/kateToon/Chapters00:00 Introduction to Kate Toon and her books01:56 The trilogy: Six Figures in School Hours, Sleep, and Sales03:52 Kate's background in advertising and small business05:13 Common misconceptions about sales and selling07:05 The importance of enthusiasm and passion in sales08:58 Niching: how broad or narrow should your focus be?11:03 Being authentic and comfortable with your brand voice12:54 Embracing flaws and building trust through honesty14:55 Customer loyalty: focusing on existing customers17:03 The value of long-term relationships over lead generation20:03 Managing creative energy and productivity23:00 Persistence and resilience in creative pursuits27:02 Lessons from being an author and a book retailer28:58 Sales trends in the 2020s and the role of AI32:03 The importance of human connection in marketing34:05 The decline of social media use and the return to authenticity38:04 Listening beyond words: understanding customer needs40:58 Final thoughts: love, respect, and safety in businessWhat's your biggest challenge with Sales? Drop it in the comments!Subscribe for weekly insights on leadership and personal development.#sales #Resilience #communication All Magical Learning Podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present.As always, if you are having trouble, you can always send us a message.Listen to/watch this podcast here: ⁠⁠https://open.spotify.com/show/128QgGO....To find out more about our free content, sign-up for future webinars as well as our other services, go to ⁠⁠https://magicallearning.com/⁠⁠ and sign up!You can also find us on our socials:Instagram: / magical_learningFacebook: / magicallearningteamLinkedin: / magicallearningYoutube: / @magicallearningHave a Magical week!

In this episode, Tim rejoins the show to share more tips, his journey from marketing to show business, emphasizing the importance of niching down, branding, and strategic scaling for entrepreneurs. Discover practical tips on building a personal brand, leveraging micro niches, and creating a unique customer experience."Branding colors are everything."Chapters0:00 — Branding Colors and Consistency0:44 — Introducing Tim and His Journey1:45 — How Tim Got into Marketing4:58 — Leaving the Old Career Behind6:48 — The Importance of Delegation8:31 — Niching Down and Knowing Your Audience9:30 — Building a Strong Brand11:47 — Combining Magic and Music12:55 — What's Next for Tim14:13 — Tim's Generalist Approach Based on Geographic Area 16:19 — Where to Find Tim OnlineOther Key Takeaways*Tim's transition from marketing to show business*How he scaled his businesses*Creating a unique customer experience*Using Google Business Profile for local marketing"Live your bliss and have fun."After the show, enjoy more tips and insight from his first episode with us on July 20, 2025 here!Send us Fan MailSupport the showRemember to subscribe for the next episode. Show Partner: ComingAlive PodcastProduction.comMusic Credits: Copyright Free Music from Adventure by MusicbyAden.

A year ago, Caleb White was considering shutting his business down.His third child was on the way, he'd just bought a house, the business relied almost entirely on referrals—and he had just $1,500 secured for the following month.Today, he's built the business to around $30k/month, has a team, a defined niche, proper systems and a completely different way of operating.But this episode isn't really about the revenue.It's about what had to change to get there.If you're trying to build a more predictable business, book a free Business Growth Strategy Session with our team.We'll identify the biggest constraints across your offer, marketing, sales and operations and map out what we'd focus on next.Book here:⁠https://bit.ly/pod-your-biz-health-checkup⁠In this episode, Caleb and I unpack the last year of building his business.We go back to when he was serving basically anyone with a pulse, relying on referrals and making things up as he went.We break down how he found us through the 50K Playbook, what made him trust us enough to buy, and how content helped pre-sell him before the sales call.Then we get into what happened after he joined:Niching down.Fixing feast-and-famine lead generation.Building systems.Tracking the numbers.Hiring a team.And learning how to keep selling when things go wrong.At one point, Caleb's primary pipeline disappeared overnight.The advice?Just fucking sell something.They generated $20k in new business over the following 12 days.But the biggest transformation is how Caleb sees himself.He came in as a designer trying to build a business.Today, he sees himself as a business owner and systems builder.Because the next level rarely requires more information.It requires becoming the leader capable of executing it.In this episode you'll learn:• How Caleb went from $1,500 secured to ~$30k/month.• Why niching changed the trajectory of the business.• How content helped pre-sell him before the call.• How he generated $20k after his pipeline disappeared.• How 1:1 coaching and accountability drive execution.• Why tracking the numbers changed how he operates.• Why leadership can become a bigger constraint than tactics.• The identity shift required to go from $30k → $300k/month.Want our help building a more predictable business?⁠https://bit.ly/pod-your-biz-health-checkup⁠TIMESTAMPS00:03:34 How Caleb became a client00:05:31 The business before Predictable00:06:35 $1,500 secured and considering shutting down00:07:31 Finding us through the 50K Playbook00:08:31 Why the sales process felt different00:11:18 Being human in your sales process00:12:22 Escaping the commodity trap00:13:18 How Caleb was pre-sold before the call00:15:27 What almost stopped him joining00:19:58 When his pipeline disappeared00:20:59 “Just fucking sell something” — $20k in 12 days00:22:10 Getting through the hardest moments00:25:18 Everything you want is on the other side of fear00:28:53 The business transformation00:31:02 Tracking numbers and operating strategically00:32:11 From designer to business owner00:33:04 The value of 1:1 coaching00:35:10 Six-week plans and accountability00:38:16 Why the live events changed everything00:39:14 What Predictable actually does00:40:30 Why leadership matters more than information00:41:55 Leadership + revenue00:44:36 How the transformation affected home00:50:02 Performing when things are already good00:51:44 Becoming a sales and marketing organisation00:52:54 The shift from $30k to $300k/month

Join the Millionaire University AI Mastermind at ⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/AI #1028 Bookkeeping might feel like an industry “at risk” in the age of AI — but according to returning guest Kate Johnson, it's actually positioned for major growth! In this episode hosted by Kirsten Tyrrel, Kate shares how the accounting landscape is evolving, why AI-enabled bookkeepers will thrive, and how to ethically use new tools to speed up workflows and deliver higher-value insights. She also highlights the rising demand for fractional bookkeeping and CFO-style support, the opportunity in emerging software, and why storytelling, advisory skills, and strong financial fundamentals will keep human bookkeepers indispensable for years to come! (Original Air Date - 12/2/25) What we discuss with Kate: + AI's impact on bookkeeping + Security concerns with financial data + Hourly vs. project-based pricing + Using AI for notes and summaries + Automating client intake workflows + Emerging accounting software options + Value of human context and storytelling + Transitioning to fractional roles + Expanding into CFO-level advisory + Niching down with specific software Thank you, Kate! Use code MU for 50% off the ⁠Bookkeeping Side Hustle Guidebook⁠. Join the ⁠Bookkeeping Side Hustle Facebook Group⁠. Follow Kate on ⁠Instagram⁠, ⁠LinkedIn⁠, ⁠Twitter⁠, and ⁠YouTube⁠. Follow Kate on ⁠⁠Substack⁠⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

In this video, Kevin and I break down the Be Ready phase of the 5Bs Go-To-Market framework, the first and most critical step in building a B2B demand generation engine that actually works.We cover:→ Why deeply understanding your market is non-negotiable before any messaging or content goes out→ The 80/20 analysis for identifying the top 20% of customers driving 80% of your results→ How to run five to ten high value customer interviews the scrappy way, even on a small team→ Cataloging your market to know who is in market, who is out of market, and who is with who→ Segmenting down for precision so your content and campaigns feel one to one even at scaleIf you are a B2B marketer or founder relying on guesswork or third party personas instead of real buyer insights, this episode is for you.Tune in and learn:→ Why demand generation only works when it is rooted in real customer insights, not assumptions→ How to find and prioritize your dream customers using the 80/20 rule→ The right open ended questions to ask in customer interviews to uncover pain points and triggers→ How cataloging your market gives sales and marketing a shared playbook→ How niching down by triggers, roles, and use cases sharpens your outreach and messaging-----------------------------------------------------

Send us Fan MailCrystal bought a new laser… so naturally, we had to talk about it.In this episode of The Riley Black Project, John and Crystal sit down for a life update episode packed with maker business pivots, laser talk, content creation lessons, ADHD updates, travel plans, and a major Riley Black Studios website refresh.Crystal shares her first impressions of the xTool F2, why she chose it for jewelry and small personalized gifts, and how the camera alignment has already made engraving tiny pieces easier. We also talk about using laser engraving to create meaningful keepsakes, from wedding coasters and cancer ribbon keychains to handwriting gifts that don't have to wait until someone is gone.We also dive into the content side of business, including how posting more consistently has started paying off, why some videos take off while others flop, and why even content creators struggle to create content for themselves.In this episode we talk about:• Crystal's new xTool F2• Why she's leaning into laser engraved jewelry• Why Next Level is shaping up to be a huge event• The new Riley Black Studios website rollout• Niching down and building a business around what people actually needWhether you're a laser owner, maker, small business owner, creative entrepreneur, or someone trying to balance life, business, family, and content creation, this episode is full of honest updates and real-world lessons.

In this solo episode, Dr. Karen Litzy breaks down five common myths about marketing in physical therapy and explains why visibility is essential for helping more people. She shares practical reframes around marketing, social media, niching, and word of mouth, all through the lens of educating patients and growing a practice with integrity. Key Takeaways Marketing is education at scale You need systems, not more hours Specific content builds trust Niching improves results Word of mouth is the foundation, but marketing is the amplifier Timestamps 0:00— Welcome back + today's topic: why physical therapists are bad at marketing 1:57— Myth #1: Marketing feels sleazy 3:47— Myth #2: "I don't have time" 5:43— Reframe: you don't have a time problem, you have a systems problem 6:12— Myth #3: Social media doesn't bring in real patients 8:04— Myth #4: "I need to market to everyone" 9:28— Reframe: own a lane and become the go-to expert 9:57— Myth #5: If I'm good enough, word of mouth is enough 11:52— Reframe: your work speaks better with marketing support 12:21— Quick recap of all five myths 13:13 — Final takeaway: marketing is visibility 13:46— Closing + call to share, DM, or email Karen If this episode resonated with you, share it with a colleague who needs to hear it. Resources from this Episode: karen@karenlitzy.com Karen's Website   Jane Sponsorship Information: Book a one-on-one demo here Front Desk @ Jane Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Twitter Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify Stitcher iHeart Radio

Most agency owners say they serve everyone. The ones building real, sustainable profit say the opposite. In this episode, Rachel Knutton, CEO and Founder of Alluvia Studio, shares how she built a thriving niche agency in one of the most regulated and complex industries in the world: MedTech. You'll hear how her background inside hospital C-suites, operating rooms, and medical device sales became the foundation of everything her agency does today. Rachel also covers her conference strategy for LSI Life Science Intelligence events, how she built a referral network with investors and strategic partners, and why core values like Joy and Continuous Improvement are two of her most powerful business tools.Key takeaways:Deep industry experience. Rachel Knutton built Alluvia Studio on firsthand knowledge of hospital systems.Niching in a highly regulated industry. MedTech marketing requires understanding regulatory issues, reimbursement systems, and payer complexity.Conference strategy is a long game worth playing. Sit in sessions and generate media assets through sponsorships.Your best referral sources may not be your current clients. Most valuable relationships at industry events.Pitch deck expertise in the MedTech space. Ability to simplify complex data clearly.If your agency is still trying to be everything to everyone, this episode is your wake-up call. Tune in to the full episode of Med Tech Marketing with Rachel Knutton.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources:●       Anders Virtual CFO website: anderscpa.com  ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/    ●       Check out the Virtual CFO Playbook Course:  https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     Quotes-Rachel Knutton: "Once you identify your core values, you're going to attract the right clients, partners, and team members." -Jamie Nau: "You're only as good as the work you've done, the people you've met, and the books you've read."Rachel Knutton is a medtech marketing strategist and founder of Alluvia Studio. She has 30+ years in healthcare and leads a 17-person team serving startups and global medtech brands. Rachel is the CEO and Founder of Alluvia Studio, a MedTech marketing agency based in Cookeville, Tennessee. With a background spanning hospital C-suite leadership, medical device launches, and direct device sales, Rachel brings rare, firsthand industry knowledge to every client engagement. Alluvia Studio specializes in branding, content development, and presentation design for medical device startups, investors, and large strategics in the life science space.LinkedIn: http://linkedin.com/rachelknuttonCompany: Alluvia StudioWebsite: http://www.alluviastudio.com FB: https://www.facebook.com/alluviastudio/ LI: https://www.linkedin.com/company/alluviastudio/ IG: https://www.instagram.com/alluviastudio/?hl=en  The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders, the podcast dives into essential financial strategies for scaling creative agencies.  Website: https://www.buzzsprout.com/2458889    FB: https://www.facebook.com/vcfobyanders    LI: https://www.linkedin.com/company/vcfobyanders/   IG: https://www.instagram.com/vcfobyanders    YT: https://www.youtube.com/@vcfobyanders     Jamie Nau, CPA, Director of Virtual CFO Services/ Virtual CFO, is a seasoned financial expert with a deep understanding of business growth stages.  Jamie has worked extensively with middle-market and large companies, providing key financial insights.  Website: https://anderscpa.com/    FB: https://www.facebook.com/vcfobyanders   LI: https://www.linkedin.com/in/jamienau/   https://www.linkedin.com/company/vcfobyanders/  IG: https://www.instagram.com/vcfobyanders/ YT: https://www.youtube.com/@vcfobyanders 

Welcome to another episode of The Pilates Lounge Podcast with host Katie Crane. This week, Katie tackles a topic that keeps popping up in Pilates circles: the idea that Pilates only serves a narrow, "skinny white woman" demographic. She unpacks where this perception comes from, why it doesn't match what she sees in her own studio, and what it really means to market with clarity.   In This Episode, We Discuss The Washington Post article claiming Pilates studios cater to a narrow, overwhelmingly white, thin, wellness-aesthetic demographic Why social media creates a skewed perception of who Pilates actually serves Who really walks through the door at Katie's studio — and why it's not the "skinny white woman" stereotype Why niching down (not trying to serve everybody) is what allows a business to grow and improve How clear, consistent marketing builds trust — using the Porsche vs. Honda and best restaurant vs. buffet analogies Why it's okay for a studio or instructor to say "this isn't for you" How creating an environment of like-minded clients helps people feel like they belong Why chasing everyone on social media is often driven by fear of missing out, not strategy   Key Takeaways ✨ A perceived pattern isn't the whole picture What shows up on Instagram reflects the algorithm and what's aesthetically pleasing, not the full range of who Pilates actually serves. ✨ You can't serve everybody well Trying to be for everyone lowers your standard of service. Niching down sharpens your expertise and strengthens your community. ✨ Clarity in marketing builds trust Studios that are clear and consistent about who they serve attract the right people faster and build deeper trust than studios trying to appeal to everyone. ✨ Saying "this isn't for you" is a strength, not a weakness Businesses that own who they serve — and who they don't — are the ones that thrive.   About Katie Crane Katie Crane is the host of The Pilates Lounge Podcast and owner of Encore Pilates and Wellness in Darwin, Australia. With 21 years of studio ownership and two decades of experience working with clients through pain, rehabilitation, and complex conditions, Katie brings a grounded, real-world perspective to conversations about movement, business, and the Pilates industry.   Resources Mentioned Washington Post article by Yasmin Reid, referenced regarding demographics in Pilates studios Follow Katie's studio: Encore Pilates and Wellness — Instagram: @encorepilatesandwellness_nt   Listen & Subscribe Listen to The Pilates Lounge Podcast on your favourite podcast platform.   Continue the Conversation in The Pilates Muse Join the conversation here: https://www.thepilatesprofessional.com.au/the-pilates-muse-publication   Prefer to Watch? This episode is also available on YouTube.   About The Pilates Lounge The Pilates Lounge is a space for Pilates professionals, movement educators, and curious learners to explore meaningful conversations around movement, teaching, health, and the evolving Pilates industry.  

Some of the best real estate and business conversations happen in the hallways of the Midwest Real Estate Investor Conference, and every year since 2019 we sit down with our good friend Ramond Harris II to see what he's built since we last talked. This year Ramond walks through the full pivot from running a $3.6 million FedEx Ground operation to buying and rebuilding a commercial painting business serving apartment developers across Metro Detroit. It's an honest, unscripted look at what it actually takes to turn a struggling acquisition around, why margin beats revenue, and where a hustling operator still bleeds money when the bookkeeping can't keep up with the growth. Justin Workman joins to press Ramond on the numbers and hand him a few fixes he can use Monday morning. About Ramond Harris II Ramond Harris II is a Detroit-based operator and real estate investor. He grew a FedEx Ground route business from roughly $450,000 in revenue and four trucks into a $3.6 million operation with 36 delivery vans and 54 employees before exiting at the end of 2024. He now owns a 24-year-old commercial painting company focused on apartment new construction and repaints, and he continues to run rental property and fix-and-flip projects. What We Cover in This Episode Why Ramond exited a $3.6 million FedEx Ground business and what he kept from it Buying an established 24-year-old commercial painting company instead of starting from scratch The 12 to 18 month bid-to-start cycle that left the paint company dry for a full year How 48 bids in 2025 turned into $1.4 million in Q1 2026 contracts and a $4 million goal Networking into big general contractors like Sachse, O'Brien, Ronish, and Paragon Using Section 3 and Minority Business Enterprise (MBE) status to win work and protect margin Why the painting business has better margins and fewer headaches than logistics Niching down to apartment buildings only: new construction and repaints The Higginbotham Project, a 100-unit Detroit school-to-apartments conversion Using fix and flips as bread-and-butter cash flow to survive the dry year (resiliency in practice) Leadership on the job site: staffing cutters, rollers, sprayers, and preppers The bookkeeping and job-costing gaps that come with fast growth, and how to close them Why the leftover trucks keep costing money and the case for cutting the loss How Detroit property taxes uncapped on his rentals and doubled his assessment How Ramond uses ChatGPT for blueprints, invoices, loan packages, and decision-making Key Insight A year ago at this same conference, Ramond had just bought a painting company and had no work, because the prior owner had stopped bidding and paint jobs run on a 12 to 18 month clock. Instead of panicking, he went back to his bread and butter, ran four flips to keep cash moving, and put in 48 bids. By the first quarter of 2026 he had signed $1.4 million in contracts, with another $900,000 in the second quarter and a real shot at a $4 million year. The comeback wasn't luck. It was pricing discipline, relentless bidding, and using his Section 3 and MBE status to get in the door. Why This Episode Matters If you run a small business or a real estate portfolio, Ramond's story is a live example of two things that decide whether operators survive: staying resilient when a bet isn't paying off yet, and being honest about where you're still losing money. The episode is worth it for the on-air diagnosis alone, watching a growing operator get called out on his bookkeeping, his job costing, and the trucks he still hasn't sold, and walk away with fixes he can put to work immediately. Find Out More VR Quality Painting Instagram: @harrisfamilycontracting Instagram: @mrplayoffensedaily Facebook Sponsors Today's episode is brought to you by Green Property Management, managing everything from single family homes to apartment complexes in the West Michigan area. https://www.livegreenlocal.com And RCB & Associates, helping Michigan-based real estate investors and small business owners navigate the complex world of health insurance and Medicare benefits. https://www.rcbassociatesllc.com

#990 What if the AI tool you swore by six months ago isn't the one you should be using today? In part 2 of this two-part episode, Kinsey Soderberg returns to dig into the practical, ever-shifting reality of building a business with AI. She talks candidly about switching from ChatGPT to Claude (and back, and back again), why she recommends going deep with one or two tools instead of chasing every shiny new app, and how to actually know when an AI-generated output is ready to use versus needs more polish. Kinsey also breaks down her go-to framework for automating a task — start manual, refine it, turn it into a skill, then automate — plus how she's using Airtable and Claude together to track her growing pile of subscriptions and tools. We close out with reflections on niching down, bringing real-world expertise to AI workflows, and advice for young entrepreneurs figuring out their own path in the age of AI! What we discuss with Kinsey: + ChatGPT to Claude switch (and back, and back again) + Bringing expertise + AI = the real magic + When to trust AI output vs. polish it more + Avoiding shiny object syndrome with tools + Going deep with one or two tools, not all of them + Manual first, then skill, then automate + Niching down as an AI freelancer/consultant + Using Airtable + Claude to track subscriptions + Claude Code and "plan mode" thinking + Advice for young entrepreneurs in the AI era Thank you, Kinsey! Check out Part 1 of this episode. Check out Authentic AI at ⁠AuthenticAI.co⁠. Get a free ⁠AI System Snapshot⁠. Join ⁠Her AI Club⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailYou already know what it feels like to open a cupboard, see a mug, and know exactly who made it before you ever check for a signature. That's the instinct artists have always had. So why does the word "branding" make so many of us tune out? Jessie, one half of the duo behind Inkpot Creative, breaks it down: That same kind of recognition (built on purpose) is all branding actually is. Consistency matters more than any single logo. Niching down doesn't mean turning people away. Instead, it can create the version of your business that feels most like you, which is usually the one that finally lets people trust you enough to pay you what you're worth.Come join us for a masterclass on branding with Jessie & KP of Inkpot Creative inside of The Community on July 21st. Learn more and join at makersplaybook.com/community---Looking for support in building your own creative life? Come join over 100 other makers from around the world, having these very discussions, inside of The Community. Click here to learn more.---Love this podcast? Support an episode!  Follow The Maker's Playbook on Instagram @themakersplaybook

The future of contractor marketing is here. In this Partner Spotlight, Danny Barrera — founder of Contractor Click — breaks down how AI, SEO, Google Ads, and Google Business Profile are changing how contractors and home service businesses get leads.Danny sits down with Eli for a raw, value-packed conversation covering both the business and the story behind it. He shares his journey from growing up around his father's concrete business in El Salvador, to working IT at Fox News, to hitting rock bottom during a divorce, to building a digital marketing agency that has now tracked over $600 million in revenue for contractors.He opens up about the lessons his father left him, what real leadership looks like, and why "just showing up" is the ultimate long game.We also dig into the business side: why he rebranded from Concrete Marketing Crew to Contractor Click, how he thinks about niching down, and his bold vision to turn his agency into a self-serve, AI-powered marketing platform serving 100,000 contractors.Plus, Danny drops a practical masterclass on how overwhelmed business owners should approach AI, SEO, websites, Google Business Profile, reviews, and ads — starting with the foundations.⏱️ CHAPTERS00:00 – Intro01:24 – Meet Danny Barrera, founder of Contractor Click02:42 – Growing up around his dad's concrete business in El Salvador09:39 – Grit, faith & learning to forgive14:07 – "I won't be able to see you land"18:04 – Leadership & showing up for his family and team25:58 – Why he rebranded from Concrete Marketing Crew to Contractor Click29:15 – Niching down vs. going broad (marketing agency lessons)31:17 – The vision: an AI-powered marketing platform for contractors34:00 – What's actually working: Facebook, ChatGPT, TikTok & YouTube ads39:06 – A self-serve marketing platform for contractors43:20 – Practical advice for overwhelmed business owners (AI, SEO, ads)47:20 – Closing thoughts

In today's episode, Roger Knecht discusses the evolution of the accounting profession with Brittany Brown, focusing on the impact of AI, the importance of CAS, and changes needed in academic curriculum. They explore how firms can adapt to new technologies and client expectations, emphasizing practical application and efficiency for building a premier accounting firm. In This Episode: 00:00 Introduction & Guest Background 04:49 The Power of Niching in E-commerce 15:31 Transition to Academia: UVU QuickBooks Class 21:00 Passion Project to Full-Time Professor 31:14 Real-World Application in QuickBooks 37:07 Mastering the Mess: Reconciliation Challenges 41:27 QuickBooks Education & Intuit Partnership 45:04 AI in Accounting Curriculum 47:53 AI's Impact on the Accounting Profession 58:25 Early Adopters and Future of Accounting 01:06:05 Evolution of Accounting Roles & Education 01:17:28 Brittany's Approach to Life and Work Featured Quotes: "If you're going to niche, you should niche in an industry that has natural barriers to entry for other accountants because it's challenging." — Brittany Brown "Academia has typically prepared people to be tax accountants or audit accountants… but it has never really touched on preparing them to be industry accountants, which is kind of appalling to me because industry accounting represents probably 95% of accounting jobs out there." — Brittany Brown "What it does is anything that is time-consuming, repetitive, and mundane should be done with AI now. And so you can now take a team and do much more with them." — Brittany Brown Conclusion: Thank you for joining us for another episode of Building the Premier Accounting Firm with Roger Knecht. For more information on how you can establish your own accounting firm and take control of your time and income, call 435-344-2060 or schedule an appointment to connect with Roger's team here. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Special Offers for our Podcast Listeners, CLICK HERE to take advantage of them today! Remember this: Accounting Success IS Universal. Be sure to listen to our next episode and subscribe.   Also, let us know what you think of the podcast and please share any suggestions you may have.  We look forward to your input: Podcast Feedback   For more information on how you can apply these principles to start and build your bookkeeping, accounting, & tax business, please visit us at www.universalaccountingschool.com or call us at 801-265-3777.  And know that if it's about accounting, it's Universal.

What does 30 years of elite movement — from rhythmic gymnastics to international circus performance — teach you about the body? And how does that change the way you use Pilates with athletes? In this episode of The Pilates Lounge Podcast, Katie Crane sits down with Lauren Skopal — exercise and sports scientist, founder of Limber Sports Performance, and former international acrobat. Lauren brings a rare perspective to movement education. Her background spans 12 years of competitive rhythmic gymnastics, 15 years performing aerial and acrobatic acts around the world, and a career in sports science and Pilates. The conversation is rich, honest, and packed with practical insight for Pilates professionals working with active bodies. In This Episode, We Discuss Lauren's journey from elite gymnastics to international circus performing — and how that shaped her body awareness Why gymnastics-trained athletes make the strongest performers in disciplines like circus and acrobatics Common injuries in artistic athletes and how Pilates supports long-term joint health How Pilates can be embedded into athlete warm-ups, cool-downs, and strength and conditioning programs The gap between sports science education and what Pilates actually teaches about the body Why niching down in your Pilates business actually brings in more clients, not fewer Lauren's new online flexibility program inspired by gymnastics-based training Key Takeaways ✨ Body awareness starts young — and Pilates builds on that Gymnastics trains the body from a young age to move with precision, control, and effortlessness. Pilates shares that same attention to detail. Lauren sees a natural connection between the two disciplines — and uses both to help athletes understand how their body works. ✨ Pilates belongs inside the training program, not just the rehab room Most athletes only discover Pilates after injury. But Lauren makes the case for weaving it into warm-ups, cool-downs, and accessory work — before problems arise. It doesn't need its own time slot to be effective. ✨ Core-driven movement is a performance tool, not just injury prevention Pilates builds stabilization, movement control, and muscular endurance. Lauren says that when athletes know how to use their core well, it improves force transfer, biomechanics, and overall performance — not just joint longevity. ✨ Niching down builds authority — and attracts more of the right clients Lauren focuses her practice on athletic populations. Katie reflects on the same choice in her own studio. When you know exactly who you serve, you become the go-to person for that group. Referrals follow naturally. About Lauren Skopal Lauren Skopal is an exercise and sports scientist and the founder of Limber Sports Performance. She has over 30 years of experience in sport and movement as an athlete, international performer, coach, consultant, and educator. Lauren competed in rhythmic gymnastics nationally in Australia for 12 years before spending 15 years as an international acrobat and circus performer. She holds a Bachelor of Exercise and Sport and Health Science and a Master of Applied Sports Science from Deakin University. Lauren works with artistic athletes, gymnasts, dancers, tennis players, and circus artists — helping them build the stability, mobility, and movement quality they need to perform at their best. Connect with Lauren www.limbersportsperformance.com.au @limbersportsperformance @limberbylauren   Listen & Subscribe Listen to The Pilates Lounge Podcast on your favourite podcast platform. Continue the Conversation in The Pilates Muse Join the conversation here: https://www.thepilatesprofessional.com.au/the-pilates-muse-publication Prefer to Watch? This episode is also available on YouTube. About The Pilates Lounge The Pilates Lounge is a space for Pilates professionals, movement educators, and curious learners to explore meaningful conversations around movement, teaching, health, and the evolving Pilates industry  

What happens when a sales guy, not a camera guy, builds a video production company?Rob Weiss started MultiVision Digital 15 years ago in New York City with no portfolio and no editing skills, and has since produced more than 1,700 videos. In this episode he sits down with Dario Nouri and Kyrill Lazarov to break down the system behind that run: batch producing so one shoot day becomes ten deliverables, selling clients on a video-first strategy instead of one-off projects, a trade show sales machine built on business cards and a script he has used for years, niching so hard into manufacturing that he launched a second website, and going chest-deep into AI without burning through the budget.In this episode:- Batch producing, and why you never make just one cookie- How to sell clients on a video-first strategy- Where clients really are on video adoption (a 1 to 10 scale)- The 14-FAQ-video story: aligning budget to goals- A trade show playbook built on "I just want to say hi"- Niching down until you need a second website- The YouTube Shorts epiphany and repurposing to TikTok- Using AI in real client workflows, and pricing it with contingency daysChapters:00:00 Intro: A Sales Guy Who Built a Video Company03:29 Batch Producing: Why You Never Make Just One Cookie05:23 Stop "Just Carving Out Snippets," Plan Your Reels08:41 Selling Clients on a Video-First Strategy11:19 Where Clients Really Are on Video (a 1 to 10 Scale)14:21 Aligning Budget to Goals + the 14-FAQ-Video Story17:34 A Softening Market and Smarter Client Questions20:38 Trade Shows, Business Cards & Planting Seeds24:05 The "I Just Want to Say Hi" Sales Approach29:01 Postcards, QR Codes & Email Sequencing33:57 Running Sales While Running a 5-Person Team40:09 Coming From Sales, Not the Camera43:25 Long-Term Freelancers and a Team Mentality47:21 Why Manufacturing Became the Niche49:55 A Separate "Video For Manufacturing" Website53:46 The YouTube Shorts Epiphany57:40 Going Chest-Deep Into AI Video1:04:07 Pricing AI Work With "Contingency Days"1:08:29 Where AI Video Editing Goes NextGuest: Rob Weiss, MultiVision Digital — https://multivisiondigital.comHosts: Dario Nouri and Kyrill Lazarov of Lapse Productions — https://www.lapseproductions.comCreatives Grab Coffee is a weekly podcast about the business of video production. If you are enjoying the show, follow and leave a review, it genuinely helps. Watch the full video episodes on YouTube and find every episode at https://www.creativesgrabcoffee.com

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Have you ever sensed that you and your business partner want different things, but neither of you has been willing to say it out loud yet? Today's featured guest bought out his co-founder in 2020. During a pandemic and two months after his first child was born. In this episode, he walks through what that transition actually required, how a black widow client almost derailed the whole thing, why niching into healthcare unlocked a sales clarity he had never had before, and more. Tim Bouchard is the owner and CEO of Luminus, a healthcare marketing agency based in Buffalo, New York, that delivers optimized marketing campaigns that capture the imagination of their audience and successfully convert them to prospects. Tim started the agency in 2010 alongside a co-founder, having come up through web design and digital development. After 10 years in partnership, a difference in vision and personal direction led to a buyout in late 2020, which Tim financed through an SBA loan while managing a new baby, a pandemic, and a client that represented 38% of agency revenue. He is now five and a half years post-buyout, has a core team that has been with him through the transition, and has fully committed Luminus to the healthcare niche. In this episode, we'll discuss: The first order of business post-buyout The black widow client problem Niching down into healthcare Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. What Nobody Tells You About the First Six Months After a Buyout Tim's instinct after the papers were signed was that the agency would feel like his within a few months. The vision was clear. What he did not anticipate was that none of the work he actually wanted to do could happen yet. The first order of business was not building toward a new direction. It was stabilizing what already existed. Client relationships had to be managed carefully, particularly with the black widow account that accounted for 38% of monthly billings. The team had to be reassured that the transition was amicable and not a signal that the agency was in trouble. Production gaps left by the departing partner had to be filled through promotion and new hires, all in the middle of COVID hiring conditions, with an SBA loan payment already running. As a result, the feeling that he had actually built the foundation he wanted did not arrive until roughly two and a half years after the buyout closed. The expectation that structural change happens quickly is one of the most expensive assumptions a founder can carry into a transition. The Black Widow Problem and What It Revealed About a year and a half after the buyout, the client representing 38% of Luminus' revenue left. What that exit revealed was that the entire team structure had been built around servicing that client. Two account people for a sub-million-dollar agency made sense when a single client demanded that level of coverage. It made no sense for what the agency actually needed to become. The loss forced a cleaner look at which people, processes, and positions belonged in the agency Tim wanted to build versus the one he had inherited through the transition. Four core team members who had been with him for eight or more years remained. Positions that had been built around the black widow were eliminated. That kind of correction is painful, and it is also necessary. An agency that has never stress-tested its structure tends to discover what does not belong only when something large enough forces the question. What Niching Into Healthcare Actually Unlocked Tim resisted narrowing down for the same reason most agency owners do: it felt like reducing the addressable market and therefore reducing the chance of success. The shift into healthcare happened only after the post-buyout chaos had settled and he could see clearly what the agency was actually good at. The downstream effects were not subtle. Sales conversations became easier because the problem was always the same. Content development became possible because the topics did not change from client to client. The sales message stopped being a generic positioning statement about branding and became something specific enough to open a door: a healthcare practice owner can hear "I might be able to help you with compliance" and immediately understand what is being offered. That kind of entry point does not exist for a generalist agency, because a generalist has no right to claim expertise in any single area. The niche gave Tim something specific to stand on, and that specificity is what allowed Luminus to sell nationally instead of depending on local referrals from Buffalo. Building a Team That Owns Its Own Processes Tim advocates for being transparent with your team as a way to create real ownership of the work. Quarterly financials are shared. Profit sharing is tied to net profit, and the team is updated on that number throughout the year. Client relationship status is visible. When people can see the whole picture, they make better decisions within their own roles without needing to ask. The same principle applies to how SOPs and technology choices get built at Luminus. Tim does not hand down a finished process and tell the team to follow it. He invites the relevant people into the build, acts as a guide and quality check, and then hands ownership back to the team. The process they build is theirs. They understand it because they made it. A process handed down from the founder gets followed when the founder is watching. A process built by the team becomes part of how they work. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Is your voice over business down and nothing you try seems to be working? In this Summer Series episode of the VOpreneur Podcast, UK voice actor James Brown asks the question that a lot of VOPreneurs are quietly panicking about right now: my business is down thirty percent, I'm marketing more than ever, what should I focus on to come out the other side intact? Marc doesn't sugarcoat it. His eLearning business was wiped out by AI in 2025. Trade pressures pulled his US clients. He lost more than sixty thousand dollars in income from clients who disappeared in a single year. And he's been doing the hard work of figuring out what comes next. Inside this episode: Why Marc's longest-standing eLearning clients told him "we hate it, but our competitors are using it" - and what that means for your business The exact pivots Marc made: new coaching, a new commercial demo, a new corporate demo, and why he chose those two genres specifically Why Marc is now marketing into Canada after years of focusing almost entirely on the US market The audiobook genre Marc swore he'd never touch - and why he just booked his first one Why booking rates on pay-to-play platforms are dropping for even experienced voice actors - and what to do about it The "money read" concept: how to recognize when the read that was booking for you has stopped working - and how to find the new one The single question every voice actor needs to honestly answer right now If your business has taken a hit and you're not sure what move to make next, this episode gives you a real, honest look at what one working voice actor is actually doing to level up when the market shifts beneath him.

Ali Al-Hassan is the walking embodiment of work hard, play hard — a young dentist who's gone from associate to super associate, practice co-owner and globe-trotter, all while building a following that brings patients straight to his chair. In this episode, he and Payman get into what really separates an ordinary associate from a "super" one: bringing in your own patients, owning your fees, and treating social media as your digital shop front. There's honest talk about outworking self-doubt, the awards debate, a vexatious GDC referral that came out of nowhere, and a wild Covid-era trading story that took a £50k bounce-back loan to seven figures and most of the way back down again. Threaded throughout is a simple philosophy — do the thing, do it thousands of times, and let it compound. You'll come away with plenty to think about, whether you're weighing up your own brand or just wondering how one person fits in this much living.In This Episode00:02:30 - Work hard, play hard 00:08:10 - Growing up and family 00:14:30 - The inflection point 00:17:30 - Associate vs super associate 00:24:40 - Social media and the first Invisalign open day 00:33:15 - Tenacity and outworking self-doubt 00:39:05 - Niching down 00:49:50 - Cornerstones of safe GDP ortho 00:53:50 - Blackbox thinking 00:59:30 - The GDC referral 01:08:45 - Compounding and word of mouth 01:09:45 - Dental Opulence 01:18:55 - The awards debate 01:25:35 - Travel and friendships 01:29:25 - Working with Robbie 01:32:05 - The Covid trading story 01:42:25 - Examinations and case acceptance 01:48:05 - Composite bonding approach 01:54:50 - Finishing teeth upside down 01:56:25 - Fantasy dinner party 02:00:25 - Last days and legacyAbout Ali Al-HassanAli Al-Hassan, known online as Doctor Ali, is a Cardiff-trained dentist working across practices in Swindon, the Midlands and London, with a focus on Invisalign and composite. He's a super associate who built his patient base through years of consistent social media, and co-owns the Dental Opulence clinic in the Midlands. Away from the chair, he travels monthly, invests, and is renovating a house back home in Swindon.

In this powerhouse episode of the Stuck In My Mind Podcast, host Wize El Jefe sits down with serial entrepreneur, business coach, and acclaimed author Jeremy Shapiro for a masterclass in transforming your business from a self-created job into a true asset that delivers freedom, not burnout. If you've ever felt trapped by your own company, confused busyness with progress, or wondered how to escape the endless hustle, this conversation brings actionable insights and eye-opening advice you won't want to miss. About the Guest Jeremy Shapiro has spent nearly three decades helping entrepreneurs build scalable, sustainable, and sellable businesses. Featured on NPR, Fox News, and major outlets worldwide, he specializes in guiding founders through the transformational leap from solopreneur to true business owner—allowing them to reclaim their time, health, and creativity, while building assets that create generational wealth. Key Themes & Discussion Highlights The Solopreneur Trap: Are You Growing a Business or a Job? Early in the conversation, Wize and Jeremy break down the critical distinction between being "self-employed" and being a "business owner." Jeremy shares from experience that many enthusiastic founders unknowingly build businesses that trap them, taking on all the risk and workload but missing the freedom entrepreneurship promises. If the business can't run without you, says Speaker B, it's a job—one you could end up resenting (02:03). Builder or Grinder? Why Mindset Matters Reflecting on his own path, Jeremy identifies as a lifelong builder—someone who thrives on creating systems, solutions, and opportunities for others (03:01). This mindset, he explains, is key to scaling successfully. The pitfall? Confusing activity with progress. Entrepreneurs often wear busyness like a badge of honor, but as Jeremy reveals, tracking where your time actually goes often exposes unprofitable patterns (03:43). Systems, Delegation, and the Power of Marginal Gains Building a true business means learning to let go. For many, this is a massive mindset shift. Jeremy discusses why perfectionism (“nobody can do this as well as I can!”) is the enemy of growth (07:00). Instead, he urges founders to document and systematize repeatable tasks, define success clearly, and empower new team members to take ownership. This approach not only enables scale—it's essential for sanity and sustainability. The episode takes a deep dive into the concept of "small hinges swing big doors." Through the story of the British cycling team's transformation, listeners learn how stacking tiny, 1% improvements can completely change business outcomes (17:55). These marginal gains—whether it's a tweak to onboarding, pricing, or lead generation—compound into massive wins. Finding (and Freeing) Hidden Profit Plateaus are normal in business, but they signal it's time to work smarter, not harder. With his trademark clarity, Speaker B outlines the three levers that can reignite growth and profitability. Sometimes, he advises, it's about refining the business model or optimizing pricing; other times, it's about adopting new channels or outsourcing for leverage (14:28). A standout moment is his pricing masterclass. Speaker B challenges the common founder fallacy of undercharging for unique expertise—and shares a real-life story of helping a client 10x her consulting fees by shifting from time-based to value-based pricing (33:09). He explains how minor price increases can double profit margins, even if customer numbers stay flat. Building an Asset, Not Just a Paycheck One of the most profound insights arrives as Jeremy explains why every founder should design their business with an exit in mind—even if they never intend to sell. Businesses tend to follow one of three paths: shut down, pass to family, or become a sellable asset. Building with sale in mind forces owners to create systems, document roles, and make the company valuable to someone else (24:36). This not only maximizes future wealth—it also gives more freedom now. The story of a business owner forced to systematize after a health scare is a wake-up call about why founders must set their businesses up to run (and grow) without them (25:33). Ultimately, the goal is for founders to work on their business, not just in it—unlocking not just profit, but the optionality to travel, launch new projects, or simply take a real vacation. The Power of Niching & Specialization For those feeling "stuck" on a plateau, Jeremy recommends strategic niching. By narrowing focus and speaking directly to an ideal customer, businesses can increase pricing power, dominate specialist markets, and avoid the trap of being a replaceable commodity (39:39). The episode includes memorable stories of sub-niching (even among high-net-worth clients) and how hyper-specialization can actually expand total addressable markets. Actionable Takeaways Track Your Time: Perform a time diary to uncover true time drains (03:43). Document and Delegate: Systematize your most repetitive (yet “unique”) tasks and build clear success metrics (07:00). Test Your Pricing: Move beyond time-based to value-based pricing and experiment with incremental increases (33:09). Niche and Specialize: Don't be afraid to narrow your market; the more specific, the more profitable (39:39). Build for Sale: Even if you intend to own your business forever, design it so it could thrive—and grow—without you (24:36). Leverage Expertise: Get outside help where needed and find leverage through people, systems, or partners (22:45). Assess Optionality: True freedom is having the choice of where, when, and how you work. Build towards options, not obligations (23:34). Why This Episode Is a Must-Listen This episode isn't just for business owners on the brink of burnout—it's for anyone who wants to future-proof their company, escape the hamster wheel, and reclaim their entrepreneurial purpose. Real stories, hard-earned lessons, and practical frameworks from Jeremy"s 30 years in the trenches provide inspiration and guidance for businesses at every stage. Whether you're stuck grinding out 12-hour days or approaching your first big plateau, this conversation is packed with paradigm shifts, strategies, and tools to help you break through and build a business that truly works for you. About the Book Looking to go deeper? Jeremy Shapiro's book, Your Business Growth Playbook, takes listeners further into the systems, checklists, and methodologies discussed throughout the episode. Access free resources, audio samples, and more at yourbusinessgrowthplaybook.com (44:02). Join the Conversation Listen, take notes, and share this episode with any entrepreneur you know who feels tied down by their business. This might be the moment—and roadmap—they need to claim the entrepreneurial freedom they set out for in the first place.

Jared Correia takes us on a psychedelic tour of Memphis before diving into the complex world of tax optimization for business owners.  First, in the monologue, Jared recaps his "mind-f***" trip to Graceland. From the Jungle Room's porcelain monkeys and a bright yellow-and-black TV room to Elvis's Gatorade-stocked private jets, Jared explains why the King's estate is essentially "Redneck Disney World"—a 14-acre compound built to the god of capitalism.  Then, Jared sits down with Megan Robin, owner of Megan Robin Law. Megan holds an LLM in Tax Law and explains how she fills the "multidisciplinary gap" for law firm owners.  In this interview, we discuss: The Conventional Retirement Trap: Why aggressive 401k saving might not make sense for high-earning "knowledge workers" who peak later in life.  The CFO Gap: Why your $500-per-return accountant likely isn't providing a proactive tax strategy.  Real Estate vs. Wall Street: The hidden conflict of interest in Assets Under Management (AUM) fees and why your advisor might be steering you away from property investments.  Niching for Lawyers: Why Megan focuses on the unique entrepreneurial mindset of law firm owners.  Finally, stick around for a new segment: "Taxing Myths and Legends." Jared tests Megan on the weirdest taxes in human history. Find out which are real—from the Ancient Roman urine tax to the 19th-century Ohio squirrel scalp tax.  Learn more about Megan Robin. Subscribe to our YouTube Channel. And check out our unique Spotify playlist for this episode. Oh, man! I bet you didn't know how much you were missing Jared's unique take on culture, legal practice, and whatever else pops into his head. But don't fret, there's plenty to go around. Jared's back with a new **WEEKLY** show, Legal Late Night, available not only on your favorite podcast app, but in living color on your neighborhood YouTubes. That's right, Jared's more than just a pretty voice. Join him and his guests in high-def 2D through the links below. Subscribe to Legal Late Night with Jared Correia on: Apple - https://podcasts.apple.com/podcast/legal-late-night/id1809201251  Spotify - https://open.spotify.com/show/0Rkik0LLMaU6u0e7AKfK9h  Or your favorite podcasting app.

Laura Cheever writes fantasy novels with strong Christian themes and an emphasis on romance within seasoned marriages. She is the author of Chosen of the Tapestry, Lost King of the Pattern, Mending and Madness, and A Hoard of Tales. She lives in rural Wyoming with her husband, Andrew, and their four children, the legendary makers of mischief and shenanigans. Find out more about her and get on her newsletter at https://cleavebondpublishing.com/Sign up for the second Craft&Connect Live here: https://tidycal.com/writeyourlife/craft-and-connect-live-q2Sign up for my writers' newsletter to learn more about the craft of writing, know when my workshops are and be the first to get exclusive information on my writing retreats. https://katcaldwell.com/writers-newsletterWant more information on my books, author swaps, short stories and what I'm reading? Sign up for my readers' newsletter. https://storylectory.katcaldwell.com/signup You can always ask me writing questions on instagram @author_katcaldwell

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Niching down can feel like you're closing doors, but the real risk is staying so broad that nobody knows why they should choose you. Jenny sits down with Gordon Brewer, a licensed marriage and family therapist and the host of the Practice of Therapy podcast, to unpack a simpler, more grounded way to choose a profitable niche without spiraling into overthinking.We dig into the real places people get stuck, like trying to invent a “totally unique” specialty, or forcing themselves into work they don't even enjoy. Gordon shares how your best niche often lives at the intersection of what energizes you and what your market actually needs. We talk about how telehealth changes the game, why underserved problems can be a powerful signal, and how clear niche messaging helps you stand out in search results, referrals, and your content marketing.Then we get practical about niche validation. We cover how to listen for patterns in your caseload, how to use colleague feedback, and why the questions you hear on repeat are one of the best clues that paying clients are already looking for what you offer. That same repeated guidance can also become a workshop, guide, or product so you stop saying the same thing in every session and build more sustainable income.Grab the linked resources, then subscribe, share this with a fellow service-based business owner, and leave a review so more listeners can build a focused, profitable practice.Grab the 30-minute Launch PlanRead more HERESupport the show

Park Howell, the world's most industrious storyteller, joins Ryan to break down why most brand stories fall flat—and the simple framework that fixes it. From making the pronoun shift from "me" to "you" to walking Ryan through a live ABT exercise on the podcast itself, Park shows exactly how to stop pitching and start proving your worth to the right audience. Key Takeaways Your story isn't about what you make—it's about what you make happen in your audience's life The And, But, Therefore (ABT) framework is the DNA of every story that actually lands Niching down works like a tractor beam—when you get specific, the right clients get pulled in Copy your homepage into ChatGPT and ask it to rewrite using Park's ABT framework for an instant shift About Park Howell Park Howell is known as The World's Most Industrious Storyteller having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-Winning, 40+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, authored Brand Bewitchery, and co-authored The Narrative Gym for Business. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months. He is sought after internationally to help executives excel through the stories they tell. In This Episode [00:00] Welcome to the show! [05:34] Meet Park Howell [07:22] Story [11:16] Hero of the Story [14:06] Story Cycle System [16:02] And, But, Therefore... [25:32] Niching Down [32:04] Connect with Park [33:06] Outro Quotes "Your story is not about what you make, but what you make happen in people's lives." — Park Howell "You are not the center of your story. Your audience is." — Park Howell "We are all intuitive storytellers, but we really need to be intentional storytellers using frameworks that we know that work." — Park Howell "When you niche down to be that very specific supplier for a very specific audience, you're going to get other business outside of that niche, but it becomes like a tractor beam that sucks them into the Life Star." — Park Howell "Artificial intelligence is the worst brand name ever. If you really know how to use it and collaborate with it, it becomes artful intelligence that actually augments your intelligence." — Park Howell Guest Links Follow Park Howell on Instagram | Facebook | Twitter | LinkedIn Get your brand story strategy using StoryCycle Genie™ Links Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Join the Studio Sherpas newsletter

Most people think growth comes from doing more—more services, more offers, more complexity. But in this episode, I sit down with Tas Bober, who did the exact opposite. She stripped everything back, focused on one problem, and built a business so clear people can describe it in a single sentence. This conversation is about the courage to simplify—and why that's far harder (and more powerful) than it sounds.Tas didn't plan to become an entrepreneur. After layoffs, burnout, and a side experiment on LinkedIn, she found herself with unexpected demand—but no clear direction. It wasn't until she made a bold, uncomfortable decision to niche down into landing pages that everything changed. What followed is a masterclass in clarity, positioning, and designing a business that actually fits your life—not the other way around.Key TakeawaysNiching down creates clarity: Focusing on one problem made it obvious what Tas does—and why clients should choose her.Doing less accelerates growth: Eliminating distractions and context switching improved both quality and income.Clarity beats capability: Being known for one thing is more valuable than being able to do many.Positioning drives inbound demand: Clear positioning meant clients showed up with defined problems—making selling easier.Data should guide decisions: Tracking time revealed which work actually delivered the highest return.Design your business around your life: Tas optimized for time, flexibility, and energy—not scale for the sake of it.Additional InsightsTrying to do everything can make you lose authority: You shift from expert to order taker.Community accelerates growth: Trusted peers help challenge thinking and shorten the learning curve.Scarcity mindset delays focus: Holding onto everything early can prevent meaningful progress.AI amplifies thinking—it doesn't replace it: Expertise and nuance still drive better outcomes.Simplicity requires discipline: Even after success, the temptation to expand never goes away.Episode Highlights00:00 – Episode RecapTas shares how narrowing her focus to one specific problem transformed her business, income, and lifestyle.01:00 – The Accidental EntrepreneurTas reflects on being laid off twice and how a side experiment on LinkedIn unexpectedly opened new opportunities.05:00 – The Struggle of Starting OutShe describes the early chaos of offering everything, underpricing, and trying to figure out what problem she actually solved.08:30 – The Niching Down BreakthroughA peer challenges Tas to focus on landing pages—and within a week, everything changes.12:30 – Why Clarity Wins in BusinessBarry and Tas unpack why being known for one thing beats showcasing a wide range of capabilities.17:00 – The Power of Focused RepetitionTas explains how working on the same problem repeatedly builds deep expertise and pattern recognition.20:30 – The Economics of SpecializationTracking her time reveals a stark difference in earnings between general consulting and niche work.24:30 – Cutting Everything ElseTas makes the difficult decision to eliminate all other services and go all-in on landing pages.26:00 – Resisting the Urge to ExpandEven after success, the temptation to do more returns—and why discipline is required to stay focused.29:00 – Fast Decisions and IterationTas shares her approach to reversible decisions and rapid experimentation.31:00 – Building a Values-Driven BusinessShe discusses choosing clients based on alignment and maintaining an audience-first mindset.34:00 – The Role of Simplicity in GrowthBarry highlights how clear positioning is often the biggest unlock for entrepreneurs.36:50 – Designing a Business Around LifeTas reflects on working three days a week and prioritizing enjoyment and flexibility.38:00 – AI, Creativity, and Human InsightWhy AI can't replace nuanced expertise—and how human judgment remains critical.39:30 – Closing ReflectionsA final look at growth, experimentation, and the ongoing journey of building something meaningful.FAQsQ1. Why is niching down important for business growth?Niching down creates clarity in your positioning, making it easier for customers to understand what you do and why they should choose you. It also improves inbound demand and simplifies sales conversations.Q2. Can focusing on one service really increase revenue?Yes. Specializing allows you to become more efficient, deliver higher-quality results, and charge premium rates—often earning more while working less.Q3. How do you choose the right niche for your business?The best niche sits at the intersection of your experience, market demand, and repeatable problems you've solved. Testing a niche for a defined period can help validate it quickly.Q4. What are the benefits of clear positioning in a crowded market?Clear positioning helps you stand out by making you the first person people think of when they have a specific problem, reducing competition and increasing trust.Q5. How does specialization compare to using AI tools in business?AI can support execution, but it lacks the nuanced insight and pattern recognition that comes from deep specialization. Experts who focus on one problem can deliver more valuable and differentiated outcomes.

Rebecca Dent is a high-performance dietitian specialising in ultra runners and mountain sport athletes — from passionate recreational runners to world-class professionals. Based in the Chamonix Valley for the past 10 years, she combines her expertise in performance nutrition with a life immersed in ski touring, trail running, mountaineering, and the mountains she loves. In this episode of the Tough Girl Podcast, Rebecca shares her journey from the Forest of Dean to the French Alps, balancing elite-level training with everyday life, and the nutrition strategies that help athletes optimise performance, recovery, and health — particularly for women navigating hormonal changes and perimenopause. We talk race day fuel, strength training, managing limiting beliefs, and why it's never too late to start a new adventure.  Whether you're chasing your first trail race or aiming to summit Mont Blanc, Rebecca's insights will inspire you to push your limits while taking care of your body.  New episodes of the Tough Girl Podcast drop every Tuesday at 7 AM (UK time).  Support the Tough Girl mission via Patreon: www.patreon.com/toughgirlpodcast   *** Show notes Who is Rebecca Working as a high performance dietician for 25 years Starting out in the NHS, before moving into elite sport Focusing on climber and ultra runners Moving to the Chamonix Valley in the French Alps, 10 years ago Training for an ultra race in Snowdon Being passionate about ski touring, trail running, hiking, climbing and spending time in the mountains  Growing up in the Forest of Dean in a little village Spending a lot of time outdoors  Starting trail running in her teenage years  Always enjoying athletics and being inspired by the women on TV  Doing GCSE PE and A'Level PE Having fun doing sports in a team environment  Deciding what to study at university  Niching down in her career Being exposed in the NHS to different areas of health care Starting to enter trail races and pushing herself physically Her running journey and progression in the sport Entering into races for fun Following a training plan for a 50k trail race in Snowdon Using Training Peaks and working with a coach Doing approx 7hr of training per week Using sports drinks, gels, kindle mint cake, chews and jelly sweets Needing to get good at running up hill Doing 2, 1hr gym sessions per week 46 years old and why it's so important to strength train Perimenopause and changes in hormones Changes in body composition and carrying extra body fat Starting to work with a personal trainer once a week How a change in hormones can affect your confidence and mood  Feeling stronger and lifting heavier How the extra's were creeping in Eating well and focusing on things that were easy to change Focusing on the protein  What a typical breakfast, lunch, and dinner looks like  Keep things simple and nutritious Doing a recovery shake after the gym Race day nutrition - before, during and after Being guided (by her husband) up Mont Blanc - up and down in 1 day Struggling with acclimatisation  The mental side of running and climbing  Reflecting and working on her limiting beliefs  Being able to regulate thoughts that are't helpful  Reframing thoughts  Dealing with disappointment  Being good at feeling your feelings  Planning, logistics, and being organised Deciding to pull back and focus on resting and recouping  Doing an ultra every 2 to 5 years  Being a procrastinator  Having to make training a priority  Why it is hard sometimes  Needing to have a balance with life Why some things do need to be delayed  How to connect with Rebecca on social media Final words of wisdom and advice  It's not too late!!!! Find what it is you're interested in    Social Media Website: highperformancedietitian.com  Instagram: @high_performance_dietitian  Facebook: @HighPerformanceDietitian   

Feel like your firm is scattered and you have to say yes to everything?It might be niching problem. In this episode, I walk through why staying broad makes everything harder, and what actually happens when you narrow your focus. You'll hear why the fear is normal, what changes on the other side, and how niching leads to better clients, easier work, and more confidence. If your firm feels chaotic, this is your starting point.…Link to full shownotes: https://www.businessstrategyforcpas.com/390…Want Pricing Essentials?If you feel trapped by your own accounting firm, it's not because of the work – it's how you've priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It's free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients.  …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »