Podcasts about niching

In this episode, Sam is joined by Dante Nino, managing partner at Tiello, a rapidly growing recruitment agency focused on the architecture, engineering, and construction (AEC) industries. Dante walks us through something he's personally passionate about: specialized recruiting. Niching down isn't just about staking your claim — it's also, Dante explains, about building trust and authority. Dante's team leverages subject matter expertise to develop deeper strategic partnerships with their clients — relationships in which their clients trust them to understand the nuances of their industry and the market. Have you been feeling the pull to niche down a bit? This conversation may just be what you need to hear to make the leap! Chapters:00:00 - Why niching down is the key to recruitment agency growth02:28 - How Tiello became an AEC recruiting powerhouse06:30 - The secret to building a high-performing recruiting team11:00 - How to onboard new recruiters into a niche market14:04 - The specialist strategy: From generalist recruiter to market leader22:24 - Actionable steps to build authority in your niche26:40 - How niching down leads to better clients and higher fees33:40 - Developing deep industry expertise to win better clients36:54 - Expert advice on scaling your recruiting agencyExplore all our episodes and catch the full video experience at loxo.co/podcastBecoming a Hiring Machine is brought to you by Loxo. To discover more about us, just visit loxo.co

In this episode of Coach Business, we talk to leadership coach and mentor for female leaders, Karen Gombault, about: - Niching down and finally landing on the one that feels like home- Taking action and trying a bunch of different things to see what worked- Enjoying the journey along the wayThis conversation is also the ultimate permission slip:- It's okay to change- It's okay to customize your offers- It's okay to slough off other people's rulesAt the end of the day, this is your business, and it will happen at the speed of your decision-making.I want it to work in ways that consistently surprise and delight you, and for you to bring your full self and all your past experiences to the table. Nothing is wasted; it all taught us something we needed to know and got us one step closer to where we're headed next.-----** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/Jp3jljlaQyk-----Karen is a leadership coach and mentor. She works with newly promoted and transitioning female leaders struggling with self-doubt and overwhelming responsibilities to help them step into their new role, lead with confidence and create lasting impact — without burnout or second-guessing themselves.You can learn more at www.karengombault.com, or connect with her on social at:https://www.linkedin.com/in/karengombault/https://www.instagram.com/karengombaultcoaching/-----To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…Sign up for my weekly newsletter, The Playbook: https://caryngillen.activehosted.com/f/25Connect with me on social: I'm @caryngillen in all the placesOr grab this free resource I made just for you - 5 Ways to Make Coaching Your Marketing: https://caryngillen.lpages.co/5ways/You can also check out my membership for coaches on their way to consistent and sustainable 5K+ months: https://caryngillen.com/comfortable-in-business/If you think I'm the coach for you, you're probably right! Message me to connect, and we can figure out together where you fit.

DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.  She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able to use. KEY TAKEAWAYS Branding your business changes your mindset. It stops you from thinking of yourself as just a small local business and helps you to grow. Branded small businesses have an edge over large corporations. Their brands are more personal and easier for customers to identify with. Lean into the things that you are passionate about. Identify something that is different about you and build that into your brand e.g. If you sing while walking your dogs – you could be the singing dog walker. It can be a tiny thing, something that makes you more human and personable is ideal. Build a purposeful brand rather than a professional brand. It tells people so much more about who you are and what they will get from working with you. Don't be afraid to niche down. Kate´s business really took off when she did that. Niching down provides clarity – you know exactly who you are targeting and how to reach them. A clear mission and what makes you different from the competition are the foundations on which to build your brand. People crave human connection, and when you are authentic and share who you are personally, customers will be drawn to you. Kate teaches people to tap into psychology to design their website and advertising materials to make customers more likely to buy from them. BEST MOMENTS “A brand is not just a flat thing. It can have a personality, and it can match your personality.”  “As a small business, you have a whole lot more power in the fact that it's you running it, and it's not a team of faceless people.” “By the end of it (Kate´s training), they're like - that last piece of content took me 10 minutes because I have the foundations and know what I am talking about.” “We're just so blind to some of the special things about us…we put ourselves in a box.” “I just leaned into where I was in my life and the things that I'm passionate about.” EPISODE RESOURCES https://finbostudio.co.uk https://www.instagram.com/finbo_studio SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

What if you didn't have to niche down, self-sacrifice, or burn out to build a wildly successful life and business? In this episode, I'm joined by Melissa Ambrosini—bestselling author, top podcast host, and co-founder of She Launch—for a raw and radiant conversation about what it really looks like to grow a powerful brand, lead with purpose, and navigate the postpartum trenches while running a multi-seven-figure business. Melissa opens up about her early entrepreneurial spark (spoiler: it involved selling her dad's work shirts door to door), her rebirth moments through burnout, depression, and motherhood, and how her second postpartum cracked her open in ways she never expected. We explore what it means to lead as a fully-expressed, multi-passionate woman—and why joy and self-devotion are the most underrated business strategies of all. Tune in to hear: The myth of niching down and how Melissa built a thriving brand by embracing all of who she is Her real, raw story of postpartum depression and emotional rebirth after baby #2 How motherhood radically transformed her relationship with business, time, and self-care Why she stopped listening to the “one thing only” marketing advice and reclaimed her joy The mindset shift from self-sacrifice to self-devotion—and how that one change impacts everything How Melissa and her husband Nick practically plan their weeks to support the entire family unit What it means to be a self-led woman and why this message is resonating globally with mothers The power of consistency, vulnerability, and honoring your own pace in motherhood and entrepreneurship Connect with Melissa: Instagram: @melissaambrosini Podcast: The Melissa Ambrosini Show Website: melissaambrosini.com

Send us a textIn this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone.The punchline? In today's market, positioning beats talent.You'll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you're stuck between $100K–$500K in revenue and wondering why cheaper, less skilled vendors are landing your dream clients, this episode is your wake-up call.Key takeaways:AI is not the enemy—mediocre positioning is. Most video producers are using AI to “speed up,” but that's not enough. You need to reposition yourself as a strategic advisor, not a faster executor.The boutique advantage. Smaller studios can move faster, educate better, and stake out high-value niches—but only if you act now.The new competitive threat. You're not just competing with other creatives—you're competing with tools, templates, and Maddie in marketing with a ring light and ChatGPT.What clients really want. They're not shopping for video—they're shopping for outcomes, certainty, and leadership. If they don't “get” your value, they'll default to DIY or cheaper options.Niching is non-negotiable. In 2025 and beyond, generalists will get lost in the noise. Your expertise must be clear, specific, and packaged into a value-driven offer.Be a category of one. Whether you become an “AI-Ready Brand Strategist” or a “Hybrid Content Partner,” the opportunity is to lead your niche—not follow the tools.If you're ready to stop competing on price and start commanding premium rates, this episode is your blueprint. It's not about more gear or talent—it's about clarity, positioning, and seizing your first-mover advantage before it disappears.

In this episode, we're discussing why your real estate content may be getting attention but not converting to leads. This is a common content problem that many real estate agents face. And instead of looking at more content ideas, how to go viral, or get more views on your content, let's look at what's actually creating the lack of conversion. We'll discuss: Niching down in content vs. speaking to broad audiencesThe importance of having lead magnets as a real estate agentsEducational real estate content but lacks strategyThe system that can help you create content that converts AND connectIf you'd like to join my live round of the EBY Method, the evergreen content marketing course for agents, you can join here. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don't work?Want to grow your business while working smarter, not harder? You're in the right place!I'll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

Brian chats with Erika Rodriguez, founder and CEO of Nadi Marketing and co-founder of Tidal Pages. Erika specializes in partnership marketing for sustainable and purpose-driven businesses. In this episode, she shares how being laid off led her to entrepreneurship, the power of niching down, and how authentic partnerships can amplify your impact. Erika also details why email should be a top marketing priority and how joy, connection, and community have shaped her businesses. Episode Highlights Mission-driven businesses prioritize sustainability. Erika defines a mission-driven business as one that prioritizes sustainability throughout the entire product lifecycle -- from who makes the products to how they're disposed of. “They don't create the product just to make profits,” she said. “They actually think about the whole lifecycle of their product and about more of the people in the planet that they serve.” Niching down makes marketing easier. When Erika started Nadi Marketing in 2020, she offered a full suite of marketing services: websites, blog posts, social media, and events. But after deciding to follow what brings her joy, she niched down to specializing in partnership marketing for sustainable businesses. She's now seen as an expert in her field and the work itself has become a lot easier for her. “It made me target my marketing more, and it's putting me as the expert,” she said. “The client work has been so much easier because I enjoy that work.” Partnership marketing allows for mutual growth. Erika defines partnership marketing as collaborating with another business to create a marketing campaign, product, bundle, or other shared initiative. The goal is to build relationships that benefit both parties and align with shared values. “If we can find businesses the right partners, then they can make partnerships specifically for impact,” she said. “We can do so much more together.” Build your community. Building a business is not easy, which is why Erika hopes that all entrepreneurs have a community to support them during tough times. During the pandemic, Erika built her social media community by organically connecting with people on Instagram, which turned into IRL relationships. She encouraged other business owners to lean on the partners they have in their communities. “Start with the connections and partners that you have,” she said. “Everyone has a network already, but maybe you're not leveraging it.” Resources + Links “Start with Why” by Simon Sinek Erika Rodriguez: LinkedIn Nadi Marketing: Website, LinkedIn, Instagram, Facebook Tidal Pages: Website, LinkedIn, Instagram, Facebook Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.

In this episode, I'm taking you behind the scenes of what's been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I'll walk you through:

In this compelling episode, marketing trailblazer Jay Berkowitz takes us on a journey from his early days working for household names like Coca-Cola and McDonald's in Canada to becoming a digital marketing pioneer in the U.S. Jay shares how he helped grow a dot-com startup into a $60 million company at the dawn of the internet advertising era—before Google was even out of beta. Through a mix of firsthand stories, evolving marketing philosophies, and game-changing innovations, Jay outlines how he transitioned from consultant to full-scale digital agency founder, and how his strategic approach to sales and public speaking helped him build long-lasting success. Jay delves into the transformative impact of artificial intelligence on search marketing, the importance of leading industry trends, and his team's commitment to innovation through the "Rule of Three" and quarterly product launches. He highlights key lessons from books like The E-Myth and Traction, and explains how implementing structured systems like EOS helped him scale his agency while empowering his team. Listeners will gain deep insight into how niching down, adapting quickly to technology shifts, and building a leadership-driven culture can unlock sustainable business growth—especially in competitive sectors like legal marketing. Takeaways: Success in digital marketing and business often begins with identifying a real, unmet need—whether it's helping companies get online, educating audiences on emerging tools like Google, or modernizing direct response strategies. Solving meaningful problems builds trust and creates organic demand.Before scaling a business, it's vital to understand how to sell your services. Speaking engagements, clear value propositions, and a strong understanding of the client's pain points help establish authority and drive growth—often more effectively than traditional sales pitches.Applying systems like the EOS (Entrepreneurial Operating System) or the E-Myth framework enables businesses to scale sustainably. Implementing SOPs, structured leadership roles, and regular strategy sessions creates stability and fosters long-term growth.Leveraging emerging technologies like AI and tools such as ChatGPT or automated intake systems can offer a major competitive advantage. A proactive mindset toward testing and integrating new tools is essential to stay relevant in a rapidly evolving digital landscape.Focusing on a specific vertical—like personal injury law or franchise marketing—enables deeper expertise, easier prospecting, and better client results. Niching down streamlines operations and opens the door for scalable, repeatable strategies that outperform generalized approaches.Successful marketing today is built on data. Understanding a business's digital footprint—from Google Maps rankings to PPC performance—can uncover opportunities that significantly impact client outcomes. Tools and reporting are no longer optional—they're foundational. High-performing teams are built on trust, shared leadership, and mutual accountability. Clients who approach marketing as a partnership, trust expert advice, and operate with structured business practices consistently achieve better results and long-term growth.

Today I'm joined by Faye, founder of Evie Joynes.  A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability. In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand. If you've been spinning too many plates with your product range or wondering whether it's time to leave your day job, this is the episode you've been waiting for. In this episode, we cover:

Most entrepreneurs think they've niched down. But in reality, their positioning is still too broad—and it's costing them time, energy, and sustainable revenue. At Safi Media, deep niching is the secret behind why so many of our clients go from six figures to multi-seven figures with less stress and more clarity.   In this episode, you'll learn what deep niching really looks like and why it's the highest-leverage move you can make to grow your business with focus, not force. Eleanor shares three key micro-lessons to help you rethink how you define your niche and how that choice impacts your time, profit, and market authority.   Get full show notes and more information here: https://safimedia.co/WO52

What separates the agencies that consistently get referrals from those that don't? According to Audrey Kwan, it comes down to trust equity.In this conversation, Dan Englander talks with Audrey consultant, community builder, and founder of Agency Together about how agencies can get off the feast-or-famine sales rollercoaster by building strategic partnerships, clarifying their niche, and focusing on relationships that compound over time.Topics covered:Why “referral-ready” relationships are built on consistency, not chanceThe ROI of niching for insight, credibility, and collaborationHow small agencies can thrive without growing headcountWhat's extending sales cycles and how trust shortens them“Growth projects” that drive visibility and long-term differentiationWhy clarity beats diversification, and how to evaluate your niche strategy with SWOT + PESTLEAudrey also shares her “Trust Equity Scorecard,” a free tool that helps agency leaders assess how well-positioned they are to grow through relationships.

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

Today's session focuses on therapy work with men who struggle with “nice guy syndrome.” If you aren't familiar with the term or wonder how that niche works in a private practice, join us to learn more!Our Featured GuestJonathan Rudiger, PsyDJonathan Rudiger is a licensed psychologist who lives and works in the Nashville, TN, area. He was one of my clinical supervisors when I was at Vanderbilt, and he's become a dear friend and mentor who helped shape me into who I am today. Besides his time at Vanderbilt, he has spent a number of years working at the VA and in various capacities in private practice. One of his areas of focus is with clients with “nice guy syndrome,” and he's sharing about his work in this conversation. We will take a look at this unusual niche through a clinical lens and a business perspective. We wrap up with common mistakes therapists make when working with men who present as “nice guys” but are actually in a lot of pain. LinkedIn (Website coming soon!)You'll Learn:Jonathan's path to finding a niche and designing a private practice around itCharacteristics of the “nice guy syndrome” and typical patterns in relationshipsIssues inherent in “nice guy syndrome” include low self-esteem, shame, fear of rejection, and a fundamental dishonesty with themselves.Niching down defines the best space for your work and the place with the least chance of burnout.Going from a clinical explanation to real-world language in marketing (Storytelling is key!)Framing psychotherapy with storytelling empowers people to tell their stories.Common mistakes therapists make when working with “nice guy syndrome” clients:They assume that the nice demeanor means things are okay.Neglecting the role of shameResources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Quiet Builder!

On episode 97 of Creatives Grab Coffee, we sit down with Rodrigo from Republic24, based in Monterrey and Mexico City, for an inside look at building a sustainable video production company in Latin America. Rodrigo shares his journey from film school to founding Republic24 over a decade ago and discusses how he grew the company without loans, relying on organic growth, smart hiring, and an unwavering belief in Google Ads as a lead-generation tool. We explore his strategic expansion into industrial video content, how his team has tapped into cross-border collaborations with U.S. clients, and why niching down into B2B content has been a cornerstone of their success. Rodrigo also opens up about building a strong internal company culture, his cautious approach to scaling, and plans for a third location in Guadalajara. TIMESTAMPS 00:00 – Episode Introduction and Sponsors 02:18 – Guest Welcome: Rodrigo from Republic24 02:53 – Rodrigo's journey from film school to starting Republic24 03:30 – Why expanding from Monterrey to Mexico City was essential 05:03 – Early lessons: making videos vs. selling video services 06:36 – From solopreneur to building a growing team 08:30 – How Google Ads fueled Republic24's early growth 11:26 – Why Rodrigo still manages his Google Ads personally 14:41 – Targeting U.S. clients for shoots in Mexico 16:44 – Positioning as an English-speaking production partner in Mexico 17:17 – Niching into industrial and manufacturing videos 18:56 – Why industrial video is overlooked—and profitable 20:29 – Google vs. Meta vs. LinkedIn: what works for B2B 24:49 – LinkedIn's underuse in Mexico 28:15 – Why Rodrigo never took out loans to build Republic24 30:03 – Budgeting growth through calculated hiring 32:32 – Hiring contract roles with long-term potential 35:15 – First key hires: editor and sales/admin assistant 36:49 – Building a positive workplace culture 37:59 – Activities that create a happy, loyal team 40:25 – Team loyalty through the pandemic 43:02 – Corporate video demand during and after lockdown 44:47 – Sales strategy: all inbound, no cold calls 45:39 – Risks of relying solely on Google Ads 47:19 – Nurturing past clients through personalized messages 50:34 – Future plans: expansion into Guadalajara and U.S. client growth SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca

You know I love a good career plot twist, and this week's episode has plenty! I'm joined by Dean Baratta, an intelligence analyst with a background that includes retail banking, WeWork, and more. (Yes, that WeWork.)We talk about Dean's unconventional path into the world of intelligence and ethics, what he's learned about fraud along the way, and how AI is shaking things up faster than you can say “ChatGPT.” In this episode:What his time at WeWork taught him about red flags, ethics, and charismaWhy AI is rewriting the rulesThe underrated power of soft skills and smart networkingHow to actually use your past experience to land your next big thingWhether you're in fraud, ethics, or just figuring out your next move, this one's got something for you.Connect with Dean Baratta Connect with Kelly!

In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business. She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals. KEY TAKEAWAYS People like authenticity. Sharing your lows as well as highs enables you to really connect with others. You will be trolled. Be ready for it and don´t take it too personally. In Hannah´s case it actually helped her to rank. Don´t be afraid to charge enough to earn well and enjoy a good standard of living. Other professionals are not afraid to do that, nor should dog trainers be. People who are always questioning what you are doing will in the end pull you down. Help your clients understand the positive impact your training will have, so they can see the value. Charging appropriately creates more freedom and enables you to develop a better business and service. Stop thinking of dog training as a charity service. It is a career. Not giving everything away does not mean you don´t care. Always start your day positively, it frames how you feel and impacts how well the rest of your day goes. Life happens. Even when you are successful you will still face challenges and experience some slow periods. Being adaptable is an invaluable skill. Just do what you do well and stop worrying about things that are not your responsibility. Niching helps you focus your efforts. Niching down makes it easier to build a strong brand. Don’t be afraid to reach out to other professionals and collaborate. Invest where appropriate. Get face to face with clients to build rapport. You can still do this using Zoom. BEST MOMENTS “There was a little bit of trusting my own intuition.” “If you drop that guard, you build rapport with them.” “We need to know when to learn and invest, but also not feel we have to absorb and be able to do everything.” “Progression doesn´t equal perfection.” “It´s getting comfortable with sometimes being uncomfortable.” “That time and energy you're spending on worrying about that person is time and energy you're not spending doing the things that you love.” “Keep doing you.” “Try not to overthink it.” “You are really client led.” EPISODE RESOURCES https://thespanielguru.com https://www.instagram.com/thespanielguru SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

What Happens When the Work Finds You? Steve Bisson didn't plan to become a go-to therapist for first responders—but sometimes, purpose arrives without a roadmap. In this episode, Steve shares how a chance encounter on a crisis team back in 1999 set off a chain of events that led to a passionate, purpose-filled career. From riding along in police cruisers to launching a podcast that speaks directly to the hearts of firefighters, paramedics, and law enforcement officers, Steve's story is a powerful reminder that when you say yes to the work that moves you, incredible things happen. Whether you're in private practice, thinking about your niche, or simply curious about the mental health needs of first responders, this episode offers insight, heart, and a deep respect for those who serve on the front lines. Tune in to hear how podcasting, trust, and showing up—again and again—can transform a practice, a community, and a life. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN Meet Steve Bisson Steve Bisson has helped a myriad of individuals navigate the complex terrain of mental health. With certifications in Cognitive Behavioral Therapy (CBT) and Eye Movement Desensitization and Reprocessing (EMDR) since 2015, he has developed an expertise in addressing trauma and offering effective talk therapy. Given Steve's extensive background working in high-pressure environments—jails, houses of corrections, parole, and probation departments, courts, and alongside first responders—he has built an affinity for helping those who work within these challenging fields. Steve stands firmly behind his guiding motto: "Honest, Real, Change." This extends to every aspect of his practice, be it counseling, coaching, his enlightening books or thought-provoking podcast episodes that he began in 2021. His therapeutic approach prioritizes recognizing and addressing immediate issues while unpacking the histories that shape such behaviors. Resilience Development in Action Website YouTube Instagram

If you've been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).In this episode, we walk through Jill's journey of finding Rebrand, what it helped her clarify in her business, and how it gave her the confidence to go all in on brand photography. Now a highly-skilled and successful brand photographer, Jill continues to stick around in the Rebrand community because of the support and continued growth she experiences inside. 01:31 Jill's Photography Journey02:32 Challenges Before Joining Rebrand04:20 How Jill Found Rebrand and Took the Leap06:27 Transitioning Exclusively to Brand Photography11:55 Impact of Niching Down17:51 Advice for Photographers Considering NichingCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH JILL:InstagramWebsiteLINKSJoin Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!Full show notes

Send us a textAbout the guest:Luke Thorburg is a digital advertising specialist and the founder of Thordigi Media, a firm dedicated to scaling businesses through strategic use of Facebook, TikTok, and Google Ads. Holding a data-focused master's degree from Saint Louis University, Luke applies analytical rigor to optimize advertising campaigns. His expertise lies in crafting data-driven strategies that drive growth across multiple industries.Connect with Luke! https://www.instagram.com/lukethorburg/Connect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:00:00 The AI Wild West01:23 Rise of AI Integrators02:10 $20M AI-Run Service Business04:22  Mass AI Adoption & Internet Comparisons06:22 Misuse and Gimmicks in AI Adoption07:06 The Untapped Opportunity: LLM SEO09:01 Agency Origins and Iteration13:03 Offers, Niching, and Client Targeting20:02 Brute Force Cold Outreach Tactics26:08 From Cold Start to Scalable Momentum29:49 AI, Personal Brands, and The Future of Work36:46 Building 7-Figure Brands with Automation43:00 Do the Unscalable to Become Scalable50:03 Playing the Long Game with Clients54:02 Digital Education: WAP, School, and the New UniversityConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

Randy Gaw is the co-founder of Gaw Poe LLP. Randy left biglaw for a more direct path to first-chair trial work and strategic autonomy. At his boutique, Randy focuses on complex business litigation and high-value contingency work. We discuss:why case selection is about narrative, not just legal theoryhow poker and parenting made him a better litigatorwhat he learned from jury consultants that changed how he prepares for trial

To niche down or not to niche down... That's the one million dollar question I receive on a daily basis. The feminine is naturally designed to be multi-dimensional and not honouring that? Would be a disservice to yourself...Ready to receive the BTS of how to be both profitable AND multi-passionate as a female coach? Let's dive in!✨ In today's juicy episode, I spilled the tea on:How to embrace your multi-dimensional goddess energy while creating a crystal clear niche that has soulmate clients sliding into your DMs every.single.day The secret sauce to building a soul-aligned movement that not only transforms lives but also makes your bank account do a happy dance That ONE messaging shift that took my income from "manifesting" to "money honey" (hello, 3x growth!) Connect with Cato >>> @catcaitlinn

In this episode of Creatives Grab Coffee, Anthony Madani from Up Media (Vancouver, Canada) discusses his journey from animation into video production, and shares strategic insights on how focusing on healthcare and technology niches has accelerated his business growth. Anthony dives deep into the process of becoming a certified B Corporation, highlighting how aligning with purpose-driven initiatives and social impact projects attracts ideal clients. He also explores effective client communication, using detailed proposals and case studies to win trust, along with the value of reciprocity-driven networking. Additionally, Anthony reflects on the role of AI in video production, emphasizing its potential as a powerful tool rather than a threat. This episode provides actionable advice and valuable perspectives for filmmakers and marketers aiming to sustainably grow their video production businesses.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:38 - Guest Bio: Anthony Madani from Up Media02:46 - Anthony's journey from animation to video production04:38 - Early experiences and the shift from passion projects to corporate work07:01 - The importance of exploring diverse industries when starting out07:57 - Niching into healthcare and technology sectors08:46 - Positioning as an industry expert without limiting new opportunities10:20 - Using targeted case studies to attract ideal clients14:39 - Organic process of identifying and growing a niche15:48 - Advantages of becoming a Certified B Corporation (B Corp)17:39 - The in-depth process and benefits of obtaining B Corp certification23:45 - How being a B Corp impacts lead generation and client relationships26:24 - Strategic approach to selecting ideal client leads27:56 - Creating effective case studies to showcase results and expertise31:36 - Importance of thoughtful, detailed proposals over rushed quotes41:42 - Benefits and strategies for creating behind-the-scenes content44:41 - Effective networking tips and building genuine reciprocity54:24 - Leveraging AI to enhance video production quality and efficiency01:07:16 - Future vision for Up Media and operational improvements01:09:40 - Strategies for managing client delays and keeping projects on track01:20:46 - Importance of clear proposals and transparent client communication01:27:31 - Origin story behind the name “Up Media”01:28:55 - Closing Remarks and Final ThoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Book your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=HowthisfarmerWant a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=HowthisfarmerConnect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness/00:00 - Introduction to Dave Kennedy & Farming Niche Success00:15 - The Power of Niching & Sharing Your Story01:24 - Building Credibility Through Experience02:06 - Creating Content Consistently with Systems03:13 - Using Data to Refine Your Content Strategy04:26 - Overcoming Fear of Posting & Embracing Volume05:20 - Unlocking Creative Flow with Batch Creation06:53 - Shifting Mindset Through Audience Impact07:17 - Crafting Offers That Truly Solve Problems08:42 - Seasonal Offers & Aligning with Your Audience11:11 - Hiring, Scaling, and Avoiding Burnout15:20 - Sales Team Development & Long-Term Thinking20:18 - Creating Hybrid Offers for Better Conversion22:44 - Final Thoughts: Clarity, Conviction & Next StepsBook your FREE Business Audit Call Now: https://www.7fss.com/7fss-vsl-yt?htrafficsource=youtube&el=Want a FREE copy of our 4C Million Dollar Content & Ads Course - Click here : https://charlieslivetraining.com/4cmain?htrafficsource=youtube&el=Connect With Me On Other Platforms:Instagram: @charliejohnsonfitnesshttps://www.instagram.com/charliejohnsonfitness/Instagram: @sevenfigurescalingsystemshttps://www.instagram.com/sevenfigurescalingsystems/Podcast: The Charlie Johnson Showhttps://podcasts.apple.com/ae/podcast/physically-jacked-financially-stacked/id1671480628LinkedIn : Charlie Johnsonhttps://www.linkedin.com/in/charlie-johnson-fitness Hosted on Acast. See acast.com/privacy for more information.

What if your Content Creator Identity came FIRST — and the business followed?In this episode, we sit down with viral creator & strategy queen Autumn Denae to unpack the mindset shift that changes how you show up, grow, and get paid online. We chat:The hard truth behind going viral (250K+ followers & the aftermath no one talks about)Why niching is so 2020 and how to thrive as a multi-passionate in today's algorithmAutumn's 5-step S.P.I.C.E. Framework for scroll stopping contentResurrecting a “dead” account on socials How to give fewer f*cks and actually start posting with confidenceThe secret to Content Seasons: what to post when and how to align it with your offersBalancing your inner Type-A with your dreams for a soft girl lifeTips for thriving in today's hyper-competitive creator economyFinding YOUR "Signature Series" that builds loyal followers and sales

#360 What if your creative side hustle could fund your freedom and run itself while you explore the world? In this episode hosted by Kirsten Tyrrel, we're joined by Christina Umerez, a digital nomad who built a successful Etsy print-on-demand business that now supports her travel-filled lifestyle. Christina shares how she went from custom pet portraits to simple sweatshirt designs that generate passive income on autopilot. She walks us through her step-by-step research strategy, explains why Etsy is the perfect beginner platform, and reveals how she scaled her store while outsourcing nearly everything. Whether you're crafty or just clever with words, this episode proves you don't need design experience — or even inventory — to start building a business that works while you play! What we discuss with Christina: + From pet portraits to passive income + Why simple designs sell best + Etsy vs. Shopify for beginners + Niching by product vs. audience + Importance of mockups and visuals + How to research winning products + Balancing evergreen vs. seasonal items + Tips for getting first Etsy reviews + Setting up your store for success + Automating with print-on-demand tools Thank you, Christina! Check out CUOnline at CUOnline.ca. Follow Christina on TikTok and YouTube. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Or more accurately, the fear of niching. It's that internal tug-of-war between wanting more leads and being scared that if you narrow your focus, you'll somehow lose out on opportunities. So in this episode, I turned the tables and interviewed my co-host Ian Luckett, who's been doing some seriously powerful work with our clients on this very subject over the past 12 months.  Let's get this out in the open straight away – niching is not about turning people away or putting your business in a box. It's about getting clear on who you help, how you help them, and making sure your marketing speaks directly to them in a way that resonates. One of the stories Ian shared perfectly summed this up – a smoked meat restaurant that had crafted a name for itself by focusing purely on one thing: slow-cooked, smoked meats. The manager wasn't just someone running a restaurant – she knew the ins and outs of the process, the timing, the flavours, and what makes it exceptional. That's expertise. That's niching. And it's a brilliant metaphor for your MSP business. When you're known for something, people remember you. They seek you out. They refer you.  Throughout the episode, we reminded listeners that niching is, at its core, a marketing exercise. You're not changing the structure of your MSP. You're not excluding existing clients or rewriting all your service offerings. You're simply putting a wrapper around your message that clearly communicates the value you bring to a specific audience. Whether it's accountants in the North West, architects in the Midlands, or hybrid-working legal firms in London – if your MSP can solve a clear problem for a group of people, and you can talk about that in their language, you're already halfway there.  Ian explained that one of the biggest blocks MSP owners hit is thinking they have to do a full business overhaul to niche effectively. But in reality, it's about small steps. One message. One landing page. One campaign. That's all it takes to start seeing what lands, what generates curiosity, and what brings in the right leads. And that's key – the right leads. Leads who already understand what you do, who are pre-qualified, and who are much more likely to convert. It's easier, more efficient, and ultimately more profitable.  We talked about clients who've seen significant growth simply by getting tighter with their niche. One MSP doubled his business over two years after focusing on a sector he'd previously worked in. His background gave him credibility. His language mirrored that of his audience. His content hit the mark. Suddenly, he wasn't chasing leads – they were coming to him. Another client narrowed his niche down to a specific profession in a specific location – and it transformed his marketing from generic and vague to clear, direct and compelling. This kind of shift is possible for every MSP – but you've got to start by looking in the rear-view mirror. Where have you been? Which sectors have brought you the best clients? Where do you already have expertise, even if you've not yet capitalised on it?  AI can help with this, too. Use tools like ChatGPT to map out the pain points of your ideal niche, how your MSP solves those issues, and how to speak to them in ways that cut through the noise. Within half an hour, you can have a rough blueprint for your niche strategy. And don't forget the power of geography – you don't always have to go industry-specific. Sometimes being the go-to IT provider for a specific area is more than enough to build traction, reputation and referrals.  The real kicker in all of this is the value of your business. A well-positioned, niched MSP is worth more when you come to exit. It's more attractive to buyers, less reliant on you as the owner, and easier to grow because you've already built a repeatable, scalable marketing engine. And for those worried about stepping back or scaling out of the day-to-day, niching makes it easier to teach your team how to sell what you do – because the messaging is clearer and the target is sharper.  If there's one message we want you to take away from this episode, it's this: you don't have to niche your MSP overnight. But if you want more leads, better leads, and a more valuable business in the long run, you need to start somewhere. Try one message, one audience, one clear offer – and see what happens. And if you're not sure how to do that, we've got plenty more episodes that walk through building your funnel and your marketing engine, step by step.  You don't need to be everything to everyone. You just need to be the right solution to the right people. That's the power of niching for MSPs.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for the rest of 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

LIFESTYLE CREATORS - It's time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you're starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU. Alyssa is breaking down for us Why old-school vlogs don't work anymoreWhat it actually means to be a lifestyle creator in 2025How to create “unselfish vlogs” and add storytelling + conflict to your contentThe concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacyPLUS how to create content faster without burning outAfter work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!FOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg Instagram: https://www.instagram.com/inspiredmediacoTikTok: https://www.tiktok.com/@inspiredmediaco JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098sTIME STAMPS00:00 Intro4:40 Alyssa joins us!!6:00 What is a lifestyle creator in 2025?8:00 Why day-in-my-life vlogs aren't enough anymore10:00 “Unselfish vlogs” – how to vlog in a way that actually performs12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)17:00 Niching down within yourself – why this changes everything21:17 Signature style series – how to stand out as a lifestyle creator23:45 What makes a brand memorable on social media26:00 Why repeating yourself online is a good thing 28:00 Balancing your CEO brain vs creative heart as a creator30:00 Cutting your inspo scrolling in HALF31:30 How to implement the lifestyle method as a creator 35:55 Post-work social: LA podcast trip mini-recap 37:43 45-day challenge for Q2?? 39:11 Instagram challenge update⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!

In this episode of Creatives Grab Coffee, Grant Jamison from Lift Video Production (Melbourne, Australia) shares practical insights on how niching down into the transport and logistics industry accelerated his business growth. Grant discusses his journey from navigating early pandemic challenges to building strategic relationships that secured long-term clients. He highlights effective LinkedIn outreach strategies, the importance of consistent marketing, and the power of creating specialized content that resonates deeply with target audiences. This conversation offers valuable lessons for filmmakers and marketers looking to leverage niche expertise, enhance their client communications, and sustainably scale their creative business.TIMESTAMPS00:00 - Episode Introduction and Guest Welcome02:27 - Guest Bio: Grant Jamison from Lift Video Production04:07 - Overcoming business challenges during the pandemic05:10 - Landing the first major client and growing through referrals07:46 - Managing client relationships and gradually increasing pricing10:34 - Navigating price adjustments with long-term clients13:05 - Implementing project management fees and pricing structures16:16 - Niching down in the transport and logistics industry19:34 - Becoming an industry expert by understanding client pain points20:41 - Navigating conflicts with competitor clients within a niche25:30 - How niching simplifies targeted marketing33:38 - Importance of tracking business metrics and client data37:33 - Effective LinkedIn strategies for cold outreach41:04 - Building genuine connections through networking46:31 - Growing a small but specialized production team47:00 - Using LinkedIn consistently to drive business leads56:52 - Creating monthly recaps and leveraging behind-the-scenes content59:59 - Newsletter strategy for staying top-of-mind with clients01:02:28 - Developing retainer-like video packages for stable revenue01:06:49 - Closing advice on experimenting and finding your niche01:08:03 - Final thoughts and conclusionSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Are ergonomic loupes and fancy chairs really worth the investment? Is back pain an inevitable part of being a dentist—or can it be prevented? Are you setting yourself up for a long, pain-free career in dentistry? What's the number one thing you should be doing right now to protect your body for the long haul? Dr. Sam Cope is back, and he's not just any dentist—he started as a physiotherapist before training in dentistry. That means when it comes to musculoskeletal health, posture, and career longevity, Sam knows his stuff. In this episode, Jaz and Sam revisit the crucial topic of back pain in dentistry and dive even deeper into what actually works to keep you practicing pain-free. So, if you clicked on this because you're worried about back pain, take this as your sign—your future self will thank you. https://youtu.be/lUC45aLXZKk Watch PDP220 on Youtube Protrusive Dental Pearl:  Motion is lotion. Staying active prevents back pain and keeps your career strong. If you're not making time for exercise, it's time to rethink your habits. Knowing isn't enough—action is what matters. Prioritize your health now. Key Take-Away: Posture and back pain have no direct correlation. Apprenticeships provide invaluable experience and learning opportunities. Investing time in learning and shadowing can accelerate career growth. Ergonomic tools can enhance comfort but should be tailored to individual needs. Mental health is crucial for dentists, and seeking help is a sign of strength. The human body can adapt to various postures with training. Choosing a specialization should align with personal interests and strengths. Preventative measures in ergonomics can improve career longevity. Continuous learning and adaptation are essential in the dental field. Choosing the right dental chair is crucial for comfort. Preventative strategies for back pain include regular exercise. Need to Read it? Check out the Full Episode Transcript below! Highlights of this episode: 02:05  Protrusive Dental Pearl 04:26 Sam's Journey from Physio to Dentist 10:33 The Value of Apprenticeships and Mentorship 16:24 Niching in Dentistry 22:30 Ergonomics in Dentistry: Loupes and Chairs 27:03 Choosing the Right Chair for Your Comfort 29:54 Top Tips for Dentists to Prevent Back Pain  This episode is eligible for 1 CE credit via the quiz below.  This episode meets GDC Outcomes A and C. AGD Subject Code: 130 ELECTIVES (149 Multi-disciplinary topics) Aim: To highlight the importance of ergonomics and physical well-being in dentistry. To share strategies for preventing occupational strain and burnout. Dentists will be able to - 1. Assess the role of ergonomic loupes, chairs, and posture in reducing strain and improving long-term musculoskeletal health. 2. Understand the significance of muscle conditioning over posture correction. 3. Incorporate exercise routines to manage physical strain during long procedures. If you enjoyed this episode, you won't want to miss Got Your Back – Physios and Dentists – PDP025! #PDPMainEpisodes #BeyondDentistry #CareerDevelopment Click below for full episode transcript: Jaz's Introduction: Over 270 episodes ago, I had on Dr. Sam Cope when he was a a baby dentist, and he's unique because he's a physio who trained to then become a dentist. Back then, we discussed about back pain and dentistry and how to prevent it, and we talk a bit more about those themes today. Are ergo loops worth it? Jaz's Introduction:Are those posh Bambach kind of chairs. Are they worth it? What's the number one advice to have a career with longevity and good health from a back pain perspective and as a physio come dentist, what does Sam do? What are the things that he practices? Because he's a bit like when Christiano Ronaldo rejoined Manchester United. He was like a, he was a big deal, right? He is the goat. He's the greatest of all time.

“I can't go out and talk about my business until I figure out what my niche is.”I hear this all the time. And don't get me wrong, I love a niche and I think you should have one.But the thing is, obsessing over your niche too early in your business can actually hold you back instead of helping you. If you think you have to be absolutely clear on your niche or your audience before you can put your name out there and look for business, you might be making a huge mistake that will set you back.Niching only works when you do it the right way. Today, I'm going to explain why that is and how to do it successfully.Tune into this episode to hear:Why picking a niche can totally backfire if you're missing this one thingHow working with different types of clients helps you find your niche What you need to do to validate if a niche is the one for youMentioned:E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to ThriveResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Does YouTube intimidate or confuse you? Yeah, it confuses most of us. Recently one of my 300-hour graduates emailed in asking about all things YouTube. Rather than just respond to her email and answer her questions, I thought everyone could benefit from this conversation. Let's discuss the intricacies of building a successful YouTube channel and the importance of consistent content creation. Not only will I give you the inside scoop of how I use YouTube in my business, but I'll analyze my students channel and how she can optimize as well. If you have a YouTube channel you are not going to want to miss this one! Pull back the curtain on YouTube and discover:

Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

From his mom's basement to national commercial deals, Imran Khan reveals how he transitioned from residential closings to high-stakes hotel transactions. More than just an attorney, Imran is a connector, capital raiser, and master delegator who blends legal expertise with entrepreneurial strategy. If you're thinking about pivoting to commercial real estate or adding value beyond the paperwork, this episode is packed with real-world insights.   What you'll learn from this episode How to break into commercial real estate and build a niche in hotel transactions The power of delegation, automation, and systems to scale your legal or title business Key legal and operational differences between residential and commercial deals Steps to offer more value by connecting clients with capital and off-market opportunities Why your network and mindset may be your biggest asset   Resources mentioned in this episode Buildium Qualia Thryv   About Imran KhanImran is a seasoned real estate attorney specializing in national commercial and residential settlements. With a strong focus on closing transactions for hotels, multifamily properties, and retail centers, he is dedicated to streamlining and scaling the title and escrow industry. Beyond his legal practice, Imran is an active real estate investor, continuously expanding his portfolio, which currently boasts hundreds of doors. His expertise and passion for the industry drive his commitment to delivering seamless transactions and building long-term value in the real estate sector.   Connect with Imran Website: Alltech National Title LinkedIn: Imran Khan   Connect With UsLove what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil Stop waiting on underwriter emails or callbacks—TitleGPT.ai gives you instant, reliable answers to your title questions. Whether it's underwriting, compliance, or tricky closings, the information you need is just a click away. No more delays—work smarter, close faster. Try it now at www.TitleGPT.ai. Closing more deals starts with more appointments. At Alltech National Title, our inside sales team works behind the scenes to fill your pipeline, so you can focus on building relationships and closing business. No more cold calling—just real opportunities. Get started at AlltechNationalTitle.com. Extra hands without extra overhead—that's Safi Virtual. Our trained virtual assistants specialize in the title industry, handling admin work, client communication, and data entry so you can stay focused on closing deals. Scale smarter and work faster at SafiVirtual.com.

To stand out and sell — always, but especially in 2025 — you've gotta niche.Happily (especially if you are a personal brand), that DOESN'T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!Episode Shownotes:00:00 The importance of niching01:25 Common mistakes in niching03:06 Stages of business development09:17 The need for a niche in a crowded market12:31 Three-step process to effective niching13:04 Step 1: Choosing a profitable market17:05 Step 2: Going one layer deeper18:14 Step 3: Niching by vehicle25:29 Conclusion and next steps———Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on SubstackWant more? Here's how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Does your emotional attachment to your agency makes it difficult to make growth decisions? When you remove emotion from the mix and make decisions objectively, your realize more growth. After 21 years of running his business, today's guest realized he needed emotional distance and accomplished this by creating an alter ego who could assess the agency from an impartial point of view. This experiment proved remarkably successful. He's come to realize his true role in the agency and that much of it means working for his team, rather than the other way around. George Arabian is the CEO and founder of NVISION, a full-service digital marketing agency based in Toronto, Canada. He shares his journey into the world of digital marketing, how he managed to stop making decisions based on emotion, and how his transition to agency CEO has meant a bigger focus on how to help his team be the best they can be. In this episode, we'll discuss: Experimenting with innovation to stay ahead. Niching down does not mean limiting your agency. Becoming a true leader by working for your team. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Experimenting with Innovation to Stay Ahead George's passion for technology began at a young age when he started building computers. At just seventeen, he received what he humorously recalls as a request to "build an internet"—actually a website—for a local hockey shop owner. He quickly Immersed himself in learning html and put 500 hours into that first web project that paid him $400. One job led to another, eventually George started his own agency and has been running it since 2004. The digital landscape has transformed dramatically since George built his first website. Today, AI has helped make website creation faster than even before. However, what has remained constant throughout his journey has been his spirit of experimentation. For him, being in the digital marketing space is like being a "mad scientist." So he encourages his team to test new ideas and approaches in order to uncover novel solutions that set them apart from competitors. This experimental philosophy naturally led George's agency to expand beyond websites to integrate various marketing strategies—including SEO, advertising, and content marketing—into their service offerings. Why Niching Down Doesn't Mean Limiting Your Agency As he starts trying new services to expand his offering, George has found it very hard to narrow down that offer. On one hand, he feels genuinely and equally curious about SEO, CRM, email marketing, etc. On the other, he fears niching down will inevitably lead to boredom. Rather than forcing himself into a traditional service-based niche, George developed an innovative solution. He decided to center his agency around a conceptual focus: "creating human connection." This strategic pivot allows his team to maintain a clear, unifying purpose while still accommodating diverse projects and creative challenges that keep their work engaging. This approach is proof that niching down doesn't have to mean limiting yourself. It can enhance an agency's ability to experiment effectively. With a clear focus, an agency can explore an array of strategies and tactics within their niche, fostering a culture of innovation without sacrificing excitement or variety. The result is a business that remains creatively stimulating while still offering clients a clear understanding of the agency's unique value. How Emotional Distance Helps Make the Shift to Agency CEO As agencies grow, the challenges become more complex. Owners soon need to make a shift in focus from day-to-day operations to strategic leadership. Making the transition to Agency CEO was quite challenging for George, as he tried to detach himself from operations after twenty-one years of running the agency. It's a pretty common challenge for agency owners. For George, this deep emotional connection to the agency often led to rushed decisions as he stressed over the well-being of his team members. To create the necessary emotional distance, George developed a second more objective persona. One day, he arrived at work embodying this detached perspective, pretending it was his first day at an unfamiliar agency. Through this lens, he observed operations critically, documented his findings, and identified previously overlooked gaps and inefficiencies. With this approach, he was able to re-conceptualize the agency as an independent entity that required optimal functionality rather than as an extension of himself. The results soon started to show as he built an entity where the team no longer turned to him for every decision. Although he admits not being needed was harder than he'd anticipated, he recognizes that this step not only enhanced operational efficiency but also fosters a culture of trust and collaboration. Why Being a True Leader Means Working For Your Team Beyond emotional detachment, transitioning to the agency CEO role requires embracing delegation as a fundamental component of both operational efficiency and team empowerment. This shift fundamentally inverts the traditional hierarchy—you'll find yourself working for your team rather than the other way around. Your primary focus becomes supporting their growth and development, removing obstacles, and creating pathways for their success. The sooner you implement this mindset shift, the sooner you'll cultivate leaders within your agency who can shoulder responsibilities that once fell solely on you. This allows you to step back and concentrate on strategic agency growth. This evolution doesn't happen overnight but develops gradually as you enhance your leadership capabilities through continuous learning, reading, and engaging with a community of like-minded agency owners. The more you participate in this process, the more you'll develop your ability to articulate and communicate effectively. How to Clearly Define Your Role in the Agency George clarified his role as agency CEO through a classic mastermind exercise—listing both his most and least enjoyable tasks to identify what he should delegate. This straightforward but powerful assessment helps reveal an owner's true passions. In his, case, it was mentoring team members, creating content, and supporting the team in landing major clients. Clearly defining these roles helped George focus on moving the agency forward and provided the necessary boundaries recognize when to intervene and when responsibilities belonged to others. While George acknowledges he's still not quite where he'd like to be, that clarity has brought him more freedom. He also embraces the fact that this doesn't mean all his problems are solved now. However, the perpetual problem-solving cycle isn't a flaw but rather the essence of agency work—an environment where strong problem solvers naturally thrive and find fulfillment. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Feeling stuck trying to help everyone and getting nowhere in your business? You're not alone—and this is exactly why you need a niche.In this episode of the NursePreneur Academy Podcast, we're getting REAL about one of the biggest mistakes new nursepreneurs make: trying to serve everyone and ending up helping no one.I'm walking you through how to find your 6-figure niche as a nursepreneur—one that's profitable, purposeful, and scalable. If you've been spinning your wheels trying to figure out who you're here to serve (and how to make serious income doing it), this episode is for you.

Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses. What You'll Hear In This Episode: - How to find and leverage your niche. - Understanding your target audience's language.  - Focusing on the right clients and using personal experiences to identify potential niches. - Why quality of clients is more important than quantity of clients. - A sneak peek at Sarah's upcoming 4-day "Nail Your Niche" challenge.

Many therapists and psychiatrists dream of running their own private practice—setting their own hours, choosing their clients, and working independently. But what happens when the reality doesn't match the dream? In this episode, Dr. Choulet pulls back the curtain on what it really takes to run a successful private practice—especially one that operates on a cash-pay model. Spoiler alert: It's not just about being a great clinician. If you're not passionate about networking, marketing, and building your brand, you may struggle to make it work. Dr. Choulet shares why niching down is a game-changer, how branding can make or break your success, and why investing in your visibility is just as important as your clinical skills. She's built a thriving practice that serves high-profile clients, from professional athletes to business executives, and she's here to share her biggest lessons—so you can decide if private practice is the right move for you. If you've ever wondered why some private practices thrive while others barely survive, this episode is for you. Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network Mental Health Wear TN Meet Dr. Brook Choulet Dr. Brook Choulet, M.D., The Performance Psychiatrist™, is the founder and CEO of the Choulet Performance Psychiatry®, President of the Maricopa County Medical Society Foundation, and President of the American Board of Sports and Performance Psychiatry, of which she is one of the seven founding members. With a focus on concierge Performance Psychiatry®, Dr. Choulet guides professionals, athletes, and their families towards unparalleled mental health and performance optimization by offering bespoke mental health care services for both adolescent and adult patients. She holds a Certificate of Additional Training in Sports Psychiatry from the International Society for Sports Psychiatry (ISSP) and is a preferred provider on the NBPA, NFLPA, USSF, USOPC, and MLBPA's Mental Health Directories. Dr. Choulet's expertise has been pivotal in shaping mental resilience in sports at its highest level, and she worked for two seasons as a Consulting Team Psychiatrist for the NBA Phoenix Suns and WNBA Phoenix Mercury. Dr. Choulet is a regular contributor to Forbes SportsMoney and is a Forbes Health Advisory Board member who reviews and consults on Forbes Health articles. She also contributes her expertise to the American Psychiatric Association's publications and Psychology Today's Sports & Performance Psychiatry column. She also provides expert advice each month to local Arizona publications, including Paradise Valley City Lifestyle Magazine, Stroll Biltmore, Stroll Desert Mountain, and Stroll Paradise Valley, as part of her commitment to cultivating the mental health and well-being of her local community. Website Facebook Instagram LinkedIn

Is your podcast too broad to succeed? In this episode, I dive into the “uncomfortable truth” about niching down—why being too broad can slow your growth and how getting specific can open more doors. I share real lessons from podcasters, break down the difference between chasing listens and building a loyal audience, and explain how businesses use specialization to stand out. Whether you're just starting or refining your approach, this episode will help you get clear on your next steps.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(3:43) Real-life example: Niching for monetization(5:20) The trade-offs of broad Vs. Niche audiences(8:41) Why successful brands stick to their niche(11:05) A case study: How niching led to profit(11:33) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions. (14:47) Tactical takeaways for podcast growth(19:19) The power of industry-specific guests(23:14) Podcast growth coaching opportunity(24:56) OutroLooking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696If you're looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114Podcast Growth Nation is up and running! If you're looking for a group of other amazing podcasters like you, here's your spot!https://www.facebook.com/groups/3361307260840872Send us a text

Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? Me too, my friend. Me too. But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Most lawyers try to market everywhere, hoping to attract more clients—but end up blending into the noise. The real winners? They own their space by becoming the go-to attorney in their city.In this episode, Sam Mollaei and Neil Tyra reveal the power of geographic micro-niching—a strategy that eliminates competition, builds an unstoppable referral engine, and makes you a household name in your local market.If you're tired of being just another lawyer and ready to stand out, attract high-value clients, and dominate your city, this episode is your blueprint.Key Takeaways from Sam and Neil:1. Stronger Brand Presence in Your CommunityA hyper-local focus builds brand familiarity, making you the go-to legal authority.By forming strategic partnerships with businesses, financial planners, and medical providers, you strengthen referral networks and increase credibility.2. Sam's Omnipresence StrategyTo dominate your city, a $3,000/month budget ($100/day) split across Facebook, Instagram, TikTok, and YouTube creates a celebrity-like presence.Even with a $2,000/month budget, a strategic allocation ensures strong visibility and impact.3. Faster Market Saturation & Less CompetitionBy narrowing your geographic focus, you can quickly dominate local advertising, SEO, and community engagement. With fewer competitors in your space, your firm naturally becomes the top legal choice.4. Enhanced Client Experience & Higher Referral RatesServing a close-knit community improves responsiveness, accessibility, and trust, leading to better client relationships. Happy clients drive strong word-of-mouth referrals, while Google reviews mentioning your city boost local search rankings.5. Hyper-Targeted Marketing That ConvertsFocusing on geo-targeted ads, community-driven sponsorships, and local events ensures your firm reaches the right people.This hyper-targeted approach builds trust, increases engagement, and drives more conversions.6. Scaling Up: How to Expand Without Losing Your Local EdgeBefore expanding, ensure complete dominance in your primary market to maximize impact. Then, replicate your hyper-local strategy in new locations while maintaining a strong community connection. "Instead of trying to be average in your state, you want to be the dominant player in your city—essentially owning it." — Sam Mollaei"More so than packing your website with keywords and other SEO marketing techniques, when you get independent reviews to repeat your marketing keywords in their reviews... it's freaking gold." — Neil Tyra

Welcome to the Art of Value Whispering podcast   Today, I'm talking about The Power of Focusing on Your Ideal Clients. One of the biggest concerns I hear from business owners is: "Do I really need a niche?" Many entrepreneurs worry that narrowing their focus means turning away potential clients and limiting their income. But the truth is, working with the wrong clients can drain your energy, lower your confidence, and lead to burnout. ‍ In this episode of the podcast, I reveal why narrowing your focus actually leads to more success, not less. Join me in this episode to learn how identifying your dream clients makes marketing easier, sales more natural, and your income more predictable.  ‍ And gain practical steps on how to pinpoint your ideal clients, craft messaging that resonates, and use social media effectively. ‍ If you're ready to attract the right clients and build a business that aligns with your values, don't miss this episode! ‍ “You don't need to be everywhere on social media. You only need to be where your dream clients are. Market smarter, not harder.” - Melitta Campbell ‍ In this Week's Episode... ‍ You will discover: ‍ ‍ How working with the wrong clients can drain your energy and slow your business growth How to define your dream clients beyond basic demographics for deeper connections The power of speaking your dream client's language in your messaging How to attract more clients without being everywhere online The importance of focusing on consistency and value rather than daily content creation Ready to Take Action? ‍ Take 10 minutes to write down who your dream clients really are. Identify one way you can add value to them this week. Follow the Magnetic Messages Challenge Replay (Free) in the Dream Clients Club here to refine your messaging and impact. ‍ “Stop chasing the wrong clients and start attracting your dream clients who value your work. Learn how to niche without limiting your business.” - Melitta Campbell ‍ ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call ‍ ‍ Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. ‍ You can register for this free online event here > ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... How to Attract More Clients Without the Overwhelm How to Stand Out in a Crowded Market Succeeding Against the Odds - Estelle Keeber The Power of Belief: How to build your business confidence & naturally attract more clients Dreaming Big for your Family and Business - Miki Maruko ‍ ‍ > More Podcast Episodes ‍

Overcoming Obstacles to Success: Avoiding Common Pitfalls for Coaches and SpeakersSummaryIn this solo episode of Present Influence, John, despite battling the flu, shares insights and personal experiences on overcoming common obstacles to success. He emphasises issues such as taking on too many unimportant tasks, the fallacy of busywork, and the importance of niching down as a coach or speaker. John also discusses the significance of focusing on actionable steps rather than just the end goals, strategies for maintaining self-motivation, overcoming self-doubt, and the inevitable nature of change. Listening to this episode will offer strategies to help coaches, speakers, and consultants streamline their journey to success.You can listen to The Coaching Clinic's episode on Niching here: John & Angie talk nichingChapters00:00 Introduction and Personal Update00:49 Common Obstacles to Success10:09 The Importance of Niching Down15:43 Focusing on Actions Over Results19:03 Staying Motivated and Consistent24:19 Honorable Mentions and ConclusionGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please give the show a 5* review if you enjoyed it.

Picking a specific audience to speak to is a fast track to being seen as an expert. Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.We've been talking about how to be seen as an expert by your prospects and clients — even before you've built authority online. In this episode, I'm talking about niching. I'll explain what it really means and share the biggest mistake I see people make. Tune into this episode to hear:The best time (and the worst time) to commit to a nicheHow to pick a niche (the No BS way)Why having a niche helps you build authority fastHow a niche helps you stand out to prospectsResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they've never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!  In this episode of Health Coach Academy, we're talking to  Brave Moon Podcasts' Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!  Notable Quotes  “That's what I really love about podcasting, and that's ultimately why I became so passionate about it, is that it's allowing us to have deeper conversations about things that matter most.” - Jamie Kennedy   In this Episode of Health Coach Academy Omar introduces the episode's guest, Jamie Kennedy (01:30)  Jamie Kennedy's origin story and how she ended up in the podcast space (03:39)  Podcasting statistics: you only need 21 episodes (05:40)  The contrast between social media and podcasts (06:35)  The power of podcasting as a marketing outlet (08:30)  The biggest thing to consider when starting a podcast (11:20)  Niching down to become ruthlessly specific (13:50)  Aligning contents' goals with their content (16:06)  The value of having a lead magnet to collect emails (17:22)  What stops podcasters from getting to 21 episodes (19:24)  A long-time listener who never left a review (22:28)  Why people don't leave reviews (23:17)  Podcast analytics: look at the consumption rate, not the download count (25:03)  Increasing podcast downloads by including show notes (29:50)  Which platforms to upload podcasts (31:44) Putting the show notes in the episode description (33:12)  Utilizing targeted ads in podcasts (36:57)  Where to find and keep up with Jamie Kennedy (41:37)  Relevant Links  Jamie Kennedy LinkedIn Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram Brave Moon Podcasts Contact Brave Moon Podcasts: FREE Niche Brainstorming Sheet    Don't forget to check out! The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch  Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!   

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Defines your niche for clearer branding and easier marketing→ Attracts your ideal clients so you stop chasing leads and start getting referralsAre you a real estate agent ready to grow your business in 2025? Discover why every realtor needs a niche and how it can transform your real estate business. In this video, I'll show you how niching down can boost referrals, streamline your lead generation strategies, and create a standout client experience that drives success.Here's what you'll learn: - How defining your niche creates clarity in your branding and marketing. - Proven strategies to attract ideal clients while improving time management. - Real-world examples of successful niches like move-up buyers, relocation specialists, and luxury listings. Gone are the days of chasing leads and grinding 24/7! Instead, I'll guide you to build a referral-driven business using sustainable systems, social media strategies, and an abundance mindset. It's time to attract dream clients, deliver a world-class client journey, and create a thriving real estate business.If you're ready to stop guessing and start growing, schedule your FREE strategy session today! Together, we'll map out a plan to elevate your business with systems that work for YOU. Watch now to take the first step toward a more scalable, stress-free real estate business!

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.Topics Covered In This Episode:Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town's size!Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.Local networking groups provide opportunities to build trust more quickly with potential clients.Facebook groups specific to your area can be gold mines for identifying local business opportunities.Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.Find the full show notes at:  https://brandimowles.com/245Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDERAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency in need of a rebrand? Many of us are accidental agency owners who threw together a brand without fully understanding our niche or service offering; starting with just a basic name and logo. As the agency evolves this may signal the need for a strategic brand refresh. Today's featured guest runs a rebranding agency and shares the scenarios that could justify a rebrand, the difference the right will name make for clients to differentiate you, and share some rebranding strategies to keep in mind. Jim Heininger is a seasoned agency owner based in Chicago who runs two agencies: Dixon James, a strategic communication and change management firm, and the rebranding specialists known as the Rebranding Experts. With over 25 years of experience in the public relations industry, Jim discusses the importance of building a strong agency presence, why your name matters, and when is the right time to think about a rebrand. In this episode, we'll discuss: 2 big reasons agencies rebrand Why names matter for brand differentiation. Things to consider before renaming your agency.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. What Does Brand Mean? Jim built his career in the agency environment, spending 25 years in public relations working for some major agencies like Bushman Hillard and Ketchum. Later on, he worked for McDonald's as a communications strategist tasked with helping them get through some brand issues they faced at the time. His time at McDonald's taught him a lot about the perspective on agencies and how to form great client relationships to get the best work out of your agency. This time proved transformative for his career, it was when he had the opportunity to start his own agency and also when he started learning more about branding. Jim defines a brand as the comprehensive collection of experiences and assets that define a company, extending far beyond visual elements like logos to encompass customer experience, brand promises, and their fulfillment. While a brand ultimately exists in customers' minds, and you'll never be able to control how customers perceive it, you can influence that perception. Influential figures like Steve Jobs understood the importance of brand narratives and greatly admired Nike, which has mastered the art of branding by creating a strong identity that transcends their products. Businesses should actively manage their brand perception rather than allowing external forces to dictate it. Hence, it is only logical they consider rebranding once the brand no longer represents their business. 2 Big Reason to Consider an Agency Rebrand According to Jim, agencies are the business category that most frequently undergo rebrands. It makes sense, given so many are accidental agencies. Many agency owners begin as skilled practitioners who establish a business in response to growing client demand, often resulting in a created brands that may not stand the test of time. There are two common reasons why founders consider a rebrand: Make it all about the business, instead of yourself. Many agencies initially build their brand around the founder's expertise. As the business grows, however, there's often a strategic need to highlight the broader team's capabilities, reducing client expectations for direct founder involvement in every project. Niching down. Another common scenario prompting a rebrand is when an agency decides to niche down its services. While owners might worry about alienating existing clients through rebranding, Jim notes that clients typically focus more on service quality and results than brand aesthetics. Rebranding is not merely a cosmetic change; it is a strategic decision that requires careful consideration. If your current brand fails to differentiate you from competitors or clearly communicate your value proposition and target audience, it could be time to rebrand. Success lies in approaching it as a strategic initiative, involving key stakeholders, and maintaining focus on innovation and market relevance. Ultimately, a well-executed rebrand not only revitalizes an agency's image but also reinforces its commitment to delivering exceptional value to clients in an ever-changing environment. Why Names Matter for Brand Differentiation If we look around, we're surrounded by big brands with names that didn't necessarily mean much before their success gave it meaning. For examlpe, did “google” even mean anything before 1998? It's natural to ask ourselves then if a name is really that important. For small businesses, yes, a name is very important because it's your opportunity to put something compelling out there, capture the audience's attention, and differentiate your business. Nowadays it's getting harder to name a corporation, as it seems the good names are all taken. This has led to a trend of using unconventional names, which, while potentially memorable, risk confusing potential clients. The balance between distinctiveness and clarity has become a critical consideration in the naming process. Jim's approach to rebranding starts with a name that is packed with meaning, is exciting to the client, and inspires them to put together a cohesive elevator pitch. A well-chosen name should serve as a foundation for effective storytelling, enabling businesses to communicate their value proposition clearly and memorably. Things to Consider Before Renaming Your Agency A name serves as the first point of contact between a brand and its audience and should encapsulate the essence of the agency's mission, values, and unique offerings. There's a lot of work to be done before landing on the perfect name, like understanding your differentiators, your promise to customers, and the legacy you want to leave. Understanding these elements correctly will help you come up with a clear brand promise and a word that represents that promise and brings it to light. Additionally, think about the type of word you want. Do you want a descriptive word? Do you want to coin a term? Or maybe borrow meanings from existing words that can be contextualized within the industry? Naming, therefore, becomes a strategic endeavor that requires a deep understanding of the agency's strengths and the value it offers to clients. Just remember the approval timeline associated with trademarking a name can take up to a year, which is why agencies should be confident in their chosen name and conduct a thorough review process, ensuring that it not only resonates with the brand's identity but is also legally viable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.