Podcasts about niching

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Best podcasts about niching

Latest podcast episodes about niching

The Copywriter Club Podcast
TCC Podcast #273: The Key to Fast-Tracking Your Success, Putting on Your Business Owner Hat, and Building the Foundations in Your Copywriting Business with Tori Autumn, Peta O’Brien-Day, and Demetrius Williams

The Copywriter Club Podcast

Play Episode Listen Later Jan 11, 2022 51:54


On the 273rd episode of The Copywriter Club Podcast, we're joined by 3 guests. Peta O'Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you're in. Here's what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you've hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it's important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you're ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don't overwhelm you. Why it's a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira's website Rob's website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta's website Tori's website Demetrius's website    Full Transcript: Rob Marsh:  If you're a regular listener to The Copywriter Club Podcast, you know that it's rare for us to have more than one guest on a single episode. But today we're going to do things a little differently. We've invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug:  We'll let these copywriters introduce themselves in a moment, but first, let me just say, if you're tempted to skip this episode, because you're not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they've made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they've done, and maybe even borrow an idea or two for your own business. Rob Marsh:  At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We're not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it's something that you should consider for your business this year. Kira Hug:  So, let's jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we're about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you're located, your copywriting specialty, and then bonus points if you want to share a favorite movie or bo...

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Grow a Multimillion-Dollar Agency By Staying In Your Own Lane

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Dec 29, 2021 16:17


Are your wondering how to get bigger clients and grow into a multi-million dollar agency? Mary Ann Pruitt has a background working in media and was unsure about starting her own agency. Now at her agency, Mosaic Media, she works hand-in-hand with other agency owners, business owners, marketing departments, and media buyers to provide a multi-pronged strategy supporting clients' marketing goals. On the show, Mary Ann talks about the early days of having a full-service integrated media agency and how things changed once she took the step to niche down. She also shares why agency owners should trust their team and stay in their lane to focus on business development and growth. 3 Golden Nuggets Focusing on what you do best. Like most agencies, Mary Ann's started being a full-service integrated media agency. It worked for a while, but she says she was constantly banging her head against the wall feeling frustrated. She felt like they could never land a big brand or were not able to make it. That all changed once she started asking herself how she would build the agency into what it needed to be. She figured out what they're the best at and what's a business model they could build. Niching down was a scary step, but after getting the first client in their niche, Mosaic Media saw significant growth in a 12-month period. Focus on your own marketing. Too many people think they need to hire a sales hunter right off the bat but don't give them a clear call to action. Mary Ann works with many agencies and something she says is an unpopular, but necessary tip is there is no magic salesperson to grow your business. You need to be building your own brand and build your own funnels. It's your job as the agency owner. As you're scaling and as you're growing, 50% of your day should be spent on business development. Stay in your lane. Agency owners can sometimes get caught in growth mode. They keep going and pushing. But when your team doesn't need you for the little things anymore, it's a great moment. That is when you know you have transitioned from agency owner to agency CEO. You may feel your team no longer needs you but actually, there's a lot for you to do. Like figuring out what new offerings should you be researching and how can you take this to the next level and continue to grow. Grow your team and nurture your team to the point that you can trust their judgment. “We just need to know where our strengths are and our lane is and stay in that lane and not get in the way of everybody else doing the work,” Mary Ann assures. Sponsors and Resources Gusto: Today's episode is sponsored by Gusto, an all-in-one people platform for payroll, benefits, HR where you can unify your data. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Head over to gusto.com/agency to enjoy an exclusive offer for podcast listeners. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Growing To a Multimillion-Dollar Agency By Focusing on What You Do Best and Staying on Your Lane Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I am excited, I have another amazing woman that owns an amazing agency on today's podcast. And we're going to talk about how she's grown to a multimillion-dollar agency in the past decade, what she's learned, what you can learn and learn it faster, right? So let's go ahead and get into the episode. All right, Mary Ann. Welcome to the show. Mary Ann: [00:00:31] Thanks, Jason. It's so great to be on. Jason: [00:00:33] Yeah. Excited to have you on. So tell us who you are and what you do? Mary Ann: [00:00:37] Yeah. My name is Mary Ann Pruitt and I'm with Mosaic Media. We are a media firm that partners with agencies in the paid media space, uh, anything with traditional, digital, and even in the PR and crisis comms space. So that's what we do. Jason: [00:00:52] Awesome. And so how did you get started? I always like to ask people why they got into this industry. Mary Ann: [00:00:59] My background. I mean, it's so funny. My background was in media, actually. I was in media sales for many years as a top sales agent for some of the largest media firms in the nation. And frankly, I fought going agency side for a long time, just because there was an image that went with that, and a… Jason: [00:01:17] What image is that? Mary Ann: [00:01:20] Yeah, is that you go from that side just because, and you're never going to be actually a successful agency. So, yeah. So I fought that for a while and frankly it, I realized, okay, you've reached your peak. You're still young. You can keep making great money for the rest of your career and stay comfortable, but you'll never be challenged. You'll never feel excitement like the new sale and the next sale, everything. It's just gonna be the same thing over and over and over again. So I took that leap of faith in myself and started an agency. Uh, we started really small. We started, like most agencies, we started full service where we were very broad and we're the full service integrated media agency. Jason: [00:01:58] We don't want to seclude anybody. Mary Ann: [00:02:00] Yeah. We don't, no, we're going to… We serve everybody. And then we realized, really honestly about six years ago is when we made a huge shift and focusing on what we were good at. It's an amazing thing. Focus really on the one thing you're good at. And we started to see our revenue, frankly, start to double year over year. Jason: [00:02:19] So before you got the focus, where were you at in revenue, head space, and number of people? Mary Ann: [00:02:28] We were at, in a very, very good year we were having a million like year over year. You know, when you first start, it's pretty easy to double your revenue because your first year's revenue is 250, 300. Then you're going out 300 to 600. That's such an easy, easy jump. And then really, truly, probably in 2016, we were hitting just at a million. And now we are projected eight times that. So where was my head space in that? I felt like I was banging my head against the wall constantly. It was this… why do I feel like we can't ever land the big brand? Or why can't we ever do this? Or why, you know, it's that frustration. And in our team, there was five of us? And actually, the wonderful, amazing thing about that, it would, we still have to have those employees with us today. They were with me from the beginning and now they're our senior VP team. And it's amazing to see how they have grown as we've evolved as an agency. Uh, so yeah, so the headspace, the revenue, it was frustrating. It was, uh, you felt like, okay, how do we break through? And then frankly, I had, I called them come to Jesus moments where I was just like, look, what are we going to do? How, how, how am I going to build this agency to what it needs to be? And I frankly locked myself in a room for a couple of days. And what are you good at? What are you the best at? And what's a business model you can build. That's where we went and it was a leap of faith. It was scary to niche down, but we did it. And now we've seen that revenue just multiply every year. Jason: [00:04:05] How long did it start until you… When you committed to that decision, when did you feel that you started getting momentum? Mary Ann: [00:04:13] It really takes a good, well, almost right out of the gate within the first three months we caught one client that was, all right, this is part of our niche. And I was like, all right, this is great. It's going to work. Then I started testing it with other people of how I was using that language and how I was using that elevators speech and all of a sudden things started to happen more and more. I'd go to a conference and I test something and… more and more. And really that first year is where we saw it grow significantly, probably that 12 month period. And I think that's one thing for agency owners is patience is a good thing, and we have to have faith that we know what we're doing. We're planting the seeds. Things are happening. Decisions are not made overnight. And we have to continue to cultivate that. Probably within… so the first year and two years, it's then refining the systems. You're going from being small mom and pop to now, okay, I've got decent sized revenue. How am I growing the team? How are we building our efficiencies and building the processes a whole new level of challenges come. And then when the pandemic hit, actually, we grew even more. Part of that was our inbound and our thought leadership was pretty strong going into the pandemic and people were looking for answers. And frankly, that's where we started to just evolve from there and get more and more out of it. But really I'm a big believer in helping people and when you have that mindset and you're not going in for the pitch all the time, but you're there for the relationship and to help… That makes a big difference. Jason: [00:05:53] Taking care of your employees has never been more important than right now. And while paydays are great, running payroll is a major pain, from calculating taxes, deductions, compliances. None of it is easy. Unless of course you have Gusto. Gusto is simple, online payroll benefits built for small business. Gusto automatically applies your payroll taxes and directly deposits your team's paychecks, freeing you up to work on your business. Plus with their help, you can offer benefits like 401ks, health insurance, workers' comp, and a lot more. And because you're a smart agency master class listener, you're going to get three months free once you run your first payroll. Go to gusto.com/agency. That's gusto.com/agency for three free months. I'm so glad that you said that because people have such an angle of going, well, I want to scale. Well, first they don't know why they want to scale, and there's no reason, I guess it's just a brag. I mean, I remember, when I had the first agency, I remember we would brag by how many employees we would have. And then if someone was like, I have 50 employees. Oh, fifty. I have a hundred. And then you're like, what's wrong with me? Or, you know, like when you were at 10 or 20 and, uh… So I'm glad you mentioned that because that's, you gotta have a direction, but I'm glad too, that you started focusing on the brand and doing your own marketing. I think too many people think that they need to hire a sales hunter right off the bat. They don't give them a clear call to action of who to contact, but I'm like if you build the brand and you build a brand that's helpful for a particular market, you can create all this business that a closer can come in and close and it makes it so much easier. Mary Ann: [00:07:54] That's exactly right. And frankly, a lot of agency owners and we primarily work in the agency space. That is what we do. We help agencies. So we help you build your media team, we help assess your media team. We help be the relieve pressure for a big agencies and their media. But then also helps supplement anything that you can't offer currently and actually become a revenue source for you. That's what we do. So I'm in contact with agency owners every day, and a big thing that I say regularly that they know they need to hear, but probably isn't too popular is business development falls on us as the agency owners. And we can try all day long to go get that magic salesperson or go get somebody to go get the sales for us. We need to be building our own brand and we need to be building our own funnels. And frankly, it's the expertise that we offer. That's our job as the business owner and as the agency owner. Um, frankly, we shouldn't be in the weeds all day long of doing the actual work. We need to be, if you're, as you're scaling and as you're growing. 50% of your day should be going towards business development. That is how you grow. And that is how you focus and get your company back onto a growth path, frankly. So I'm with you on that of you have to be patient and you have to cultivate those seeds. Uh, but also don't look for a magic bullet. Know what you're good at. Niche down to that. And don't be scared to niche down to that and focus. I mean, I live in Anchorage, Alaska. Okay. We're a small. 95% of our work is not in Anchorage, Alaska. We are in all 50 states doing work. How are we doing that? Because I didn't get caught in the market that I live in. I didn't get caught into a small mindset. I got, I let myself and the company then evolve to think bigger than where we lived or where we operated out of. Now I have employees all over the place. I live in Alaska. It's amazing how, honestly, frankly, the last 18 months have taught us all a lot of you don't have to be in a brick and mortar anymore. And we all knew that, but now we're so much more comfortable with it. So there's all these different elements as an agency owner that we have to be honest with ourselves and we have to know what's holding us back. And sometimes it's us. That's the bottleneck. Jason: [00:10:17] Truth be told we're always the bottleneck until, until you realize you're the bottleneck and you get out of your way, you know, like we had, um, a couple of weeks back, we had our agency experience where we had 25 of the best agency owners come out to Colorado. And a lot of us were taught like a lot of the takeaways were, man. We, we have the best like they're multi-million dollar agencies. We've done this over the years and the owner is still crippling their team for making decisions. And they're like the toll booth that everything's flowing through them. And we're like… I literally stole the computer of one of our members so she couldn't be emailing all day and like hid it. I was like, no, like your team will be fine. Like go, go on vacation. And that's a lot of advice I give to people a lot is, hey, go wait for a week or two weeks and come back. Mary Ann: [00:11:15] Yep. And honestly, so if we look at it and we realize and recognize where we're holding things up or what we're not doing on our end, we need to question, why are we doing that? What control am I trying to gain back from my team or from the product? What am I afraid of? What's holding me back? What anchor is holding me back there and what anchor do I need to cut? I often say this and is that anchor serves a purpose. They are things that are supposed to keep us grounded. There are things they're supposed to keep us steady, but anchors also can hold us back. So what is it that I need to work on that I need to cut back because we are the bottlenecks. So before COVID, I had this rule that I'd actually work out of the office one day a week. And what I found was that was the most productive day for my team because I wasn't there and they got so much done and they knew exactly what they were doing. And like, you know, this is a true testament to let them be, let them do their job. They'll come to you when they need things. So when we feel like we need to control, or we feel like we need to be on top of everything, is there a trust factor there? We hired them, we trust them. We know our executive team, so we know that we can trust them in that element. I'm not saying be completely hands-off. That is not what I'm saying in any way. We just need to know where our strengths are and our lane is, and stay in that lane and not get in the way of everybody else doing the work. Jason: [00:12:41] Yeah. And, and when you start getting out of the way, and I always warn people on this… When the agency doesn't need you for the small things that you used to do, it's all pretty hard thing to swallow because you're like, oh, crap business doesn't need me anymore, but I want you to remember it needs you for something else. So you're transitioning from an owner to a true CEO. Then that's when you can scale. That's when you can sell it, if you want, or you can take long vacations. I've had clients that have come to me in the past that never took vacations. And I'm like, that's the number one thing we're going to work on. Like, why the F are you working so hard if you can't enjoy it? Like, this is crazy. Mary Ann: [00:13:32] Well, and I think… We also get caught in our growth mode of where we want to be, right? So we're on that trajectory. We keep going, we keep pushing and, you know, it's the, it's the oxygen mask. We have to take care of ourselves first, we have to put the oxygen mask on first and then put it on the others. So we're building this team in order for us to be able to then transition, like you said, transition into something else. So when, when they no longer need us for the little things it's actually a great moment of we've grown as a company. I'm now a CEO. I'm no longer just a small business owner. Now I'm a CEO working at an executive level, thinking visionary thoughts of where I need to go with the company. What do I need to do next? What new offerings do I need to be researching? How can I then take this to the next level and continue to grow? So it actually opens up so much more opportunity for us as agency owners to have that growth trajectory and mindset. It's a total mindset shift. Jason: [00:14:32] It is, it is. Well, this has all been amazing Mary Ann. Is there anything I didn't ask you that you think would benefit the audience? Mary Ann: [00:14:38] You know, I think we always just have to be honest with ourselves of how are we getting in the way for our own good, but for others and our team. And making sure that we are doing everything we possibly can to just grow our team, but nurture our team and take care of ourselves in the process, as well as grow the company and stay into the, and get out of the way mentally, physically get out of the way. It's fine. And now I've heard about it. Don't worry about it. Jason: [00:15:08] Awesome. What's the agency website people can go and check out? Mary Ann: [00:15:12] You can go to mosaic.agency/contact that comes straight to me. Jason: [00:15:16] Awesome. Well, thanks so much, Mary Ann, for coming on the show. Lots of amazing information for all of us to take in. Hopefully, you guys go start executing it. If you enjoyed this episode, make sure you subscribe, make sure you comment as well on your biggest takeaway. And if you want to be around amazing agency owners on a consistent basis, and be able to come out to Colorado and do the digital agency experience, go to digitalagencyelite.com and see if you qualify. This is only for experienced agency owners that are really wanting to scale fast, have fun and just, you know, create an amazing agency and amazing life. So go to digitalagencyelite.com and until next time have a Swenk day.

Agency Intelligence
Power Women In Insurance: Throwback: Niching and Connecting To Build Authority In The Marketplace with Aurora Mullett

Agency Intelligence

Play Episode Listen Later Dec 29, 2021 36:37


In this throwback episode of the Power Women In Insurance, Aurora Mullett, the Agency Owner of Intrinsic Insurance Services, sits down with Teresa Kitchens to discuss how she got into insurance, how she niched, and how she pulls in her local network to bring value to the industry. In addition, she has a great message about learning from everyone, and being "gender blind" in seeking assistance in this industry. Episode Highlights: Aurora shares how she got into the insurance industry. (1:08) How does Aurora feel about the underwriting process? (6:24) Aurora explains how she narrowed down her niche. (10:46) Aurora tells us how she's able to communicate with her target market. (11:11) Aurora shares some stories about the Haggerty niche. (12:09) How does Aurora make sure that her agency is well situated? (16:58) Aurora shares how she teaches new members about the culture inside their agency. (21:40) Aurora gives a piece of advice to those who are in the insurance industry. (30:14) Key Quotes: “The smallest niches are really the easiest to dominate because people look at it, and they're so revenue-based that they don't look at the bigger picture of it. They just go...I'm only going to make $50 off that. That's not worth my time. Instead of saying, well, that $50 can lead into this commercial account, and this high net worth account and everything else that it goes through.” - Aurora Mullet “It's really great to have Google reviews out there, and it does your ranking...But, I want to be very strategic about the way I do my reviews, so that they realize there's a lot of problems I can solve, instead of just...I'm a homeowners agent.” - Aurora Mullet “We're an all-woman agency. So, I think that our mindset of taking care of others and being there to problem solve is a natural thing with women anyway, but it becomes very adaptable.” - Aurora Mullet Resources Mentioned: Aurora Mullet LinkedIn Intrinsic Insurance Services Contact Teresa Kitchens

Brand Tuned - Smart Thinking, Better Branding
How To Stand Out From Your Competition — Niching

Brand Tuned - Smart Thinking, Better Branding

Play Episode Listen Later Dec 17, 2021 29:42


In this episode, I talk about a foundational topic that isn't well understood, niching. The accent in this episode is on expertise and how to ensure your core skills are in line with your interests and market opportunities.Many entrepreneur courses advise people to niche and not to try to sell to everyone. However, there is often a lack of detail on how to go about choosing a niche. The upshot is that many entrepreneurs get it wrong. They either pick a niche at random, or one that's too narrow, or they disregard the advice altogether, because it's too difficult to implement.  The episode on niching touches on:The key success in niching — how to stand out and set yourself apart from othersUseful insights on building his brand, and niching by Ronnie Fox, a successful lawyer.How experts with core skills can increase their earning potential and relevanceProblems in the small business marketHow to distinguish yourself from competitors when you're a designer, marketer or brand strategistThe fundamental disciplines to understand when creating a brand identity Valuable Resources:Brand Tuned ScorecardBrand Tuned AccreditationThe Key to Success is Niching

Hindsight HacKing
Offers: How to Niche Down Your Offer?

Hindsight HacKing

Play Episode Listen Later Dec 16, 2021 4:10


In today's episode the guys talk about Niching down and why it is important.  At the end of the day I want to leave you with this; Know exactly WHO you are talking to and exactly WHAT problem you are solving for them.  At that point you will be able to niche down in the right way and I promise you will not exclude too many people but you will attract the exact right people that you want to work with.Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us everywhere: https://follow.coolhttps://coryecarter.com https://calendly.com/hindsighthacking/connect?back=1&month=2021-08

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
Why It's So Hard to Pick a Niche - A Discussion With Matt Johnson

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Play Episode Listen Later Dec 16, 2021 28:43


Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it's no surprise why so many business experts are all for narrowing our scopes.    The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we're more than a little hesitant.    What is it that's stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?   In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!    3 Things You'll Learn in This Episode   Why not niching down does our audience a disservice How much value can we actually offer if we're constantly trying to be everything to everyone?    How to get over the fear of there not being ‘enough' people to serve Is it really feasible to build a business so niche that only a very select group of people would buy in?   How to pinpoint a profitable niche It's one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we're selling?   Guest Bio-    Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people.    To find out more, go to: https://pursuingresults.com/ https://getmicrofamous.com/

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Aaron Carpenter runs the agency Legendary Lion, which he founded in 2011, and is also a UGURUS mentor. He has over 300 clients in his niche, has completed over 500 projects, and also created a directory website that sold for nearly 7 figures.

Unstoppable Recording Machine Podcast
EP 350 | Jesse Ernster

Unstoppable Recording Machine Podcast

Play Episode Listen Later Dec 15, 2021 72:02


Jesse Ernster is a Grammy award winning mixer who has worked with Kanye West, Doja Cat, Burna Boi, and many others. On this episode: 2:40 - Do techniques work across different genres? 17:17 - Niching down to pop and R&B 28:47 - Set up a retirement account… NOW 39:59 - Some paths are unproductive 53:49 - Getting introduced to Kanye West Follow Jesse Ernster on Instagram. Want to level up your audio game? Sign up for URM. When you sign up, you'll get access to: Insanely detailed audio production tutorials One-on-one feedback Multi-track sessions from some of the biggest names in rock and metal Be sure to follow URM on Instagram and Facebook. Follow Eyal Levi on Instagram. Like this show? Please leave us a 5-star review - even one sentence helps! Learn more about your ad choices. Visit megaphone.fm/adchoices

Freight Broker Boot Camp Audio Experience
From Startup to Over $1 Mill A Month as a NEW Freight Broker w/ Tim Quirk

Freight Broker Boot Camp Audio Experience

Play Episode Listen Later Dec 13, 2021 22:41


Generating over 1 million in sales under a year is not easy, but my guest today is proof that it is possible. He graduated from the course in January and by August he had made over 7.8 million in sales, with margins above 20%. In this episode, we discuss the process behind his meteoric rise dive into how his niche helped him generate those sales. Timestamps: [00:00] Background [01:48] From zero to over 1 million in sales [03:31] Margins above 20% [04:55] Niching down [08:48] BTS of logistics [09:38] Padded and crated furniture [11:35] If you could go back what would you do different [13:50] Transitioning from conventional accounting [16:58] The startup [21:48] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE

Mindful Millionaire with Leisa Peterson
Niching Your Way to Wealth with Stephanie Breedlove

Mindful Millionaire with Leisa Peterson

Play Episode Listen Later Dec 8, 2021 42:14


Today, I am interviewing Stephanie Breedlove of Breedlove Capital. Stephanie co-founded Home Pay, a full-service company that helps families process, payroll, and taxes related to their household employees. I heard from John Warrillow about Stephanie's experience with selling her company for over $50 million to Care.com. Super inspiring to hear about some of the struggles that she had to go through all the way to what she's up to now. Many of us who are founding companies deal with all sorts of things that can come up and it can be easy to get distracted by the small stuff when in reality, the potential can be so much bigger than we realize. When you hear her story and how she niched and how that played out for her success, it is very inspiring and will likely give you some ideas about how you can increase the value of your own company. Enjoy! Stephanie shares her insights: - "I will say the number one thing that I have become is more self-aware and, I think that's really hard for people. And, when you are an entrepreneur, I do think that you are more successful if you can look in the mirror and recognize the warts and work on them, which none of us like to do. On the flip side, recognize the great moments that have happened. And, you're the one leading that ship and those moments and pat yourself on the back. So I feel like one of the gifts that come to me in this journey is the highs and the lows that come with self-awareness. And, I will say, I think that makes you a better person." - "Absolutely nothing can replace the value of hard work and sacrifice. As long as it's, you know, burning you out and you're finding balance in that process, nothing replaces that hard work, the sacrifice, the compromise. And I love this adage, that failure is a learning for something next. And that's something next may be the greatest thing you ever do. And that's what makes you feel like a rock star? I mean, that those risks, the hard work, the compromise, the failures, all these things that sound like negative terms, you know, they turn you into a rock star to think that you're really good at, and that feels good." Stephanie is a career entrepreneur. Growing a business from idea to scale to long-term value is where her best talents are exercised, and she has been passionately dedicated to the success of small businesses for nearly 30 years. In 1992, Stephanie co-founded HomePay by Care.com (formerly Breedlove & Associates), the nation's leading firm dedicated to making household employment payroll and tax compliance easy for busy families and their caregivers. After more than two decades focused on quality growth, building value, and earning industry leadership, the company joined forces with Care.com, the largest online marketplace for finding in-home care. Stephanie is continuing her entrepreneurial journey as co-founder of Breedlove Capital, a family office focused on acquisition of small businesses with big potential. Entrepreneurs are the creators of new businesses and generate 80% of new jobs each year. They are instrumental to the growth and strength of the economy, and Breedlove Capital is dedicated to playing a role in smart progress for the entrepreneurial ecosystem. Stephanie's community work is a natural extension of her entrepreneurial passion. She is a mentor, board member, and investor to early-stage companies. Her best-selling book, All In, provides example and strategy to encourage female entrepreneurs to grow companies of scale. Stephanie and her family are also dedicated to giving time and resources to the things they value most (besides entrepreneurship) - education, the outdoors, and family. Learn more about Stephanie: Company websites: https://www.breedlovecapital.com/ https://www.care.com/homepay https://linkedin.com/in/stephanie-breedlove-862537a https://twitter.com/BreedloveSteph https://www.facebook.com/BreedloveSteph

Technical Sales and Marketing
Small Business Marketing - 5 Steps to Grow Your Small BusinessToday

Technical Sales and Marketing

Play Episode Listen Later Dec 3, 2021 14:12


If your small business marketing strategy isn't performing or if your small business isn't increasing revenue as you hoped for, in this episode, I cover 5 steps to get you going in the right direction.Value The first step is to really determine if your small business is providing enough value to a company or person that it can grow and scale as much as you are expecting. Often times your small business can be a great side hustle, but not viable to hit the high-income levels you're expecting. NicheDo you have a niche for your small business or do you serve everyone? Niching down is a great way to focus on being the thought leader and leading source to solve the problem with your service or product. Be careful though, I feel that you can be too niched down and cause yourself to be stuck in a box.Cost and Pricing- Do you have your cost under control? - Are you still paying for subscriptions that you don't really need?- Stay on top of recurring expenses in your small business- Your pricing should reflect your work and expertise, sometimes you need to drastically increase your price Your Team- Build your small business team to support your real needs- You don't have to fully replace yourself- Hire multi-skilled operators- Hire with intent for your employees to grow within your small businessMarketing - Do as much of it as you can yourself- Utilize free learning sources like YouTube to teach yourself everything you need to know- Outsource small jobs when necessary and use sources like UpWork and FiverrExamine your Sales- Audit your sales team's performance, if you have one- Hold your sales team accountable for KPI's that you set.#smallbusinessmarketing #smallbusinessgrowth #growyoursmallbusiness__________Subscribe For More Video Content :https://www.youtube.com/kylemilanAwesome Playlists :Content Marketing & Social Media :  https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFTSales : https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvNMFG Tribe TV : https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram : https://www.instagram.com/kylejmilanFacebook : https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enrollTech Sales U on LinkedIn: https://www.linkedin.com/company/techsalesu/

Rebel Therapist
The Best Niches Beyond Private Practice

Rebel Therapist

Play Episode Listen Later Nov 30, 2021 25:33


This week I shared my thoughts on niching beyond private practice and at the end I gave you a small list of niches I think we need more of you to create programs and services around. Keep reading for a summary of what I talked about. Niching beyond private practice is SO different from niching to fill a practice. You CAN fill your traditional private practice without a narrow niche. Once you move into the global online space, you are likely to need a narrow niche. What's a niche? A niche is a problem your person is trying to solve. An identity or community is not a niche, but an identity or community can be a huge ingredient of a niche. Here's why: Even if you came up with a group for 49 year old white cis queer women who are parents by both adoption and birth, live upstairs from their sisters, and are Elton John fans, I would not join until you told me what problem you're helping us solve. (That describes me, if you didn't guess.) That said, identity can be a HUGE part of what goes into your niche. Just look at the amazing work of Dr. JaNae Taylor, who helps Black entrepreneurs create wellness in community in her company: Minding My Black Business. Here are a small number of real niche examples from folks who have been through Rebel Therapist programs: Tia Hackett has a couples workshops for people who need help with communication and may not have access to or time for couples therapy. Monica McClain-Reese helps couples learn to manage their money together. Maureen Cotton helps couples plan unique and powerful ceremonies without succumbing to the Wedding Industrial Complex. Liz Adams helps women with ADHD who have dreams they're not living yet. Kelsi McMartin helps parents of kiddos who have recently come out as nonbinary or trans. Caitlin Olsen helps progressive mormon women figure out their path. Staci Boden has a group coaching program to help recovering type-A change makers and leaders to follow energy instead of pushing and controlling. Valerie DiLuggo has a program helping straight single women create joyful whole lives as they take a break from dating for a reset. Samantha fox has a program helping women who are coming out as lesbian or queer later in life. Katie Nasherson runs a program helping people rebuild their lives after a tragedy or devastating event. Jesse Kaufman helps private practice therapists overcome visibility barriers to authentically market their work with video. I'll be sharing more examples soon. Here's why you should have a narrow enough niche: So you stand out and come to mind in a global online space when that niche is talked about, even if your audience is not huge yet. If you've got a huge audience already, you don't need this advice. Hey Oprah, Brene, and Glennon. What's up?! Some fears may come up for you around niching, and what I want to tell you about each one. Fear: I'll choose the wrong niche. Tell that fear: You are not making a permanent decision. Fear: I'll be bored. Tell that fear: When you go narrow, you get to do some deep work. You'll still be doing a lot of different things with your participants. Fear: There's too much competition. Tell that fear: You can't actually take that niche on all by yourself. Also, some folks would prefer to work with YOU. Fear: Niching doesn't feel like freedom to me. Tell that fear: Try using a vague niche and see how it goes! Choose a narrower niche when you're ready. One possibility for people who hate niching: Start with a broad niche and sell your program based on your reputation with your network. Then narrow your niche so that you can sustain your business over time. Here are some filters to run a niche through to see if it might work: The people with this problem know they have this problem. You're not trying to convince them that this issue is a problem. They have already tried things to solve this problem. Perhaps they've done other programs already, read books, or paid money in some way to solve it. You have talked to actual people who have this problem. It's not based on a made-up avatar. You can easily describe this niche in one sentence. If you need to go on for several paragraphs, you're not there yet! This niche passes the "cousin test." When you tell someone about your niche, a particular person comes to mind, perhaps their cousin or neighbor or friend. You hear "I know who will hire you" rather than "Oh that sounds really cool. I bet everyone needs that." This niche brings you joy, at least some of the time. If working on or talking about this problem causes you pain or harm, move on. You have a LOT to say about this niche. You could sit down and think of 50 topics, tips or ideas to share with the people who deal with this problem. Bonus: If solving this problem is on your person's to-do list, that's even better. Let's look at some fictional Niche Makeovers as examples: vague: I help women through transitions more viable: I help women through breakups vague: I help people who are dealing with difficult problems at home or at work. more viable: I help parents who are struggling with their 5 to 10 year old kid's behavior. vague: I help people use intuition to make better choices. more viable: I help people use intuition to manage their feelings and choices around money. vague: I help women be their best selves. more viable: I help white women stop behaving in racist ways. Your first step in figuring out your niche and turning it into a business: Listen to real people within this niche. You can talk in real time or through surveys, email or by mining your memory bank. If you're thinking about past therapy clients who are within this niche, mine your memory bank instead of directly asking them. That would be unethical. Some of the questions to ask: How would you describe the problem? What do you think the solution looks like? What have you already tried to solve this problem? What happened with those attempts? What (besides price) would make a program a no brainer for you? Listen. All of this listening will help you create your pilot offer and your marketing. Don't half-ass this niche research. It is the most important foundational work for creating a great offer. HOWEVER, don't fall into procrastination or perfectionism. This world needs your ethical micro business. Just a few niches I'm not seeing enough (not even nearly exhaustive): Please create a program around one of these topics! I'm only naming big rough niches here, so there are many specific niches possible within each one. Sex Parents with kids who have specific issues Managers and bosses Blended families Friendship Housemates Business partners Show notes at: http://rebeltherapist.me/podcast/164

The Wander Wealthy Podcast | Build and Grow Your Money Coaching Business
WW 247: What Makes a Profitable Niche & How To Pick Your Ideal Client for Your Financial Coaching Business

The Wander Wealthy Podcast | Build and Grow Your Money Coaching Business

Play Episode Listen Later Nov 25, 2021 28:20


Today we're talking about niching and finding your ideal clients. I really want to take it back to the basics because even if you think you know your niche really well, you need to make sure it's actually a profitable one for you. Niching is so important to your business, and so often we don't look at the whole picture when it comes to our niche. So we're going to dive into what actually makes for a profitable niche along with some tips on how you can actually choose who your ideal client is. Show Notes: https://www.wanderwealthypodcast.com/podcast/episode247 Hop on the waitlist for the Wealthy Coach Blueprint so that you're first to know when enrollment opens for the next round! Feel frustrated with pricing your services? Join The Pricing Formula to help you start charging the right price! The Client Attraction Content Matrix is here! Jump inside and get a year's worth of content in a matter of hours! (Hint: There's a special deal if you buy The Pricing Formula, first!) Don't forget to SUBSCRIBE and leave a review on iTunes. (It helps a lot!) Tess is the founder of Wander Wealthy and the lead Business Coach for Financial Coaches. She works one-on-one with her clients, through her signature program, The Wealthy Coach Blueprint, to help coaches create life-changing money coaching programs, find and attract their dream clients, and make more money and a greater impact in 90 days. Follow Tess on Instagram @tess_wicks

Power + Presence + Position
EP476: Scale to 7 Figures with Deep Niching

Power + Presence + Position

Play Episode Listen Later Nov 23, 2021 25:43


Niching is a deceptively simple business tool that everybody thinks they know. People think they are niched down enough, but in reality, they are not as focused as they need to be to scale from six figures to seven. If you want to pass that million dollar mark, you need to be practicing the art of deep niching. This is not simply narrowing down your ideal clients and your specific slice of the market you serve. Deep niching is so much more nuanced and complex, and it is the key to going big.  Keep reading Women CEOs come to us often at Safi Media feeling overworked, overwhelmed, exhausted, and unsure of where to go next. They've created amazing six-figure businesses, and they don't know how they could work any harder. What I tell them is it's not about working harder, it's about working with more focus.  In this episode, I share the incredible power of deep niching and how this learned skill can help you scale your business past seven figures. Find out the three aspects of deep niching, why you need to embrace vulnerability if you want to scale, and how we help our clients master this skill. If you want to scale your business without scaling the headaches and exhaustion, listen in. Today on the Power + Presence + Position Podcast: What deep niching is. How my client used deep niching to scale from six to seven figures in one year. Why you have to become vulnerable in order to scale. How to practice deep niching. The key to scaling quality service delivery. What the halo effect is. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn how to nail your niche, clarify your message, and scale your business in the Power + Presence + Position Business Accelerator! EP444: What is a Jewel Business? The 7-Figure Service Business Ecosystem Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

How I Built It
How to Properly Niche and Grow Your Membership with Corey Haines

How I Built It

Play Episode Listen Later Nov 22, 2021 57:45


A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Haines. As we recorded this, he was going through the biggest change his membership has seem: consolidation of offerings, niching down, and increasing the price. And it was the best month of the membership to date. Listen on to find why and how he did it. Plus, in what I think is the best Build Something More yet, we talk about pricing: how to price as a creator, offerings, and price to value ratios. Top Takeaways: On subscription fatigue: Don't conflate consumer subscriptions with business subscriptions. Consumers get fatigued more than businesses.Early on, as a creator you could basically just ask for money and people would support you. Now it's about the right value proposition. If you don't get it right, you won't survive.Niching down allows you to focus, get the right value prop, AND charge more. Show Notes: Corey HainesCorey on TwitterLi Jin article creator economyMorning BrewBuild Something Club

The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz Chix
498: [success] How She Doubled Her Revenue by Specializing and Niching with Melissa Morris

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Play Episode Listen Later Nov 18, 2021 59:31


Is your business stuck in a feast or famine cycle? Do you have some months where your income is the best it's ever been and then have months where you make $0?    In this week's episode, Melissa Morris joins me to share how the $ix Figures Lab helped her create a steady stream of revenue and also led her to making double of what she was previously earning.  Melissa and I go over why it's important to focus on niching down and getting specific about retainer packages.    Join us to hear how you can specialize and niche down in something that will help you grow your business and give you a steady stream of revenue.    CLICK HERE to Get The Blue Ocean Superpower Training    CLICK HERE to Apply to Join $ix Figures Lab    CLICK HERE to get all the links from this episode   This episode was first published at BizChix.com/498. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or at BizChix.com/category/team.  

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
How to Use "Leveraged Accounting Advisory" to Build a 4-Day Work Week

Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals

Play Episode Listen Later Nov 18, 2021 34:23


Exclusive mentoring and training for accountants, business advisors, and consultants. Discover the proven methodology that generates better clients, gets you 10 hours a week back, systemises your practice and enables you to scale.

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective
591: Getting Clear on the Service You Offer: Why Niching isn't Always the Answer

The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

Play Episode Listen Later Nov 18, 2021 33:56


To niche or not to niche? That is the question. This week we're diving into the hot topic of whether or not to niche, so get your pros and cons lists ready because we're about to dive into all the details of this tricky decision! Whether you're a service-based business owner or multi-passionate with a wide variety of offerings, this question can be very difficult to answer, especially since there are benefits and drawbacks to both choices.  We've seen plenty of businesses overcomplicate their offerings out of a desire to help the client. Typically folks get into business armed with an expert skill set that serves both them and their customers. But once they've spent some time working with their clients, they begin to increase their offerings because they recognize a growing number of services that their clients need to have addressed. The problem that usually arises from this is that it becomes difficult to create consistent processes because you're constantly jumping from one thing to another, which creates mismanagement in the back end of your business. We've given this issue a lot of thought so tune in for our thoughts on how you can simplify your offerings while also ensuring that your business continues to flourish! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

The Fearless and Successful Podcast by Dijana Llugolli
Sonja Martinovic: 5 Steps to Inner Power

The Fearless and Successful Podcast by Dijana Llugolli

Play Episode Listen Later Nov 17, 2021 43:54


Sonja Martinovic has 15+ years of experience as an International Sales Manager and certified coach, she has coached key account managers, coaches and entrepreneurs to grow and scale their businesses and clientele. In her entrepreneurial journey, she discovered the alchemy of true transformation and together with her passion for coaching, now she empowers coaches and aspiring Thought Leaders to optimize their mindset, belief system and energy to manifest exponential growth in their business and impact. Sonja is also an executive contributor for Brainz500 magazine and the host of the top 2% most popular Podcasts in the world, The Vault with Sonja Martinovic. You can check my recent interview on Sonja's podcast: How to Launch Your Coaching Business in 90 Days or Less Few key topics we discussed: 1. Imposter Syndrome, Comparisonitis and Procrastination 2. How to Claim your Inner Power in 5 steps 3. Niching down 4. Energy is your highest currency! 5. Spiritual Badassery Connect with Sonja: Facebook: https://www.facebook.com/sonjamartinoviccoaching/ Instagram: sonja_martinovic_coach Website: www.sonjamartinovic.com Facebook group: www.facebook.com/groups/mindsetmanifestationnation/ Podcast: https://apple.co/3rmoa92 Sonja's CTA: www.sonjamartinovic.com/yourwinningniche D's call to action: - Share your biggest takeaway over at Instagram tagging Alex: https://www.instagram.com/alexcleanthousofficial and myself www.instagram.com/dijanallugolli - Rate the podcast on Android or Apple: https://reviewthispodcast.com/insider - Check our website for ways to collaborate with D: www.dijanallugolli.com LOVE + GRATITUDE D --- Send in a voice message: https://anchor.fm/fearlessandsuccessful/message

HIGH on Business
#93 - You Need to Know This About Niching!

HIGH on Business

Play Episode Listen Later Nov 15, 2021 16:13


For all resources mentioned, see full shownotes at kendraperry.net/episode93 Many coaches resist this particular part of this business. But it is the most crucial thing you must do in order to be successful. I'm talking about: niching. If you are feeling like you are pigeonholing yourself, or you're constraining yourself with what you get to talk to with your audience. Well, the reason you are feeling this way is because you're misunderstanding what a niche actually is and what it is for. And I'm here to help you understand your niche better so your audience will too. In this episode: the big niching epiphany that will set you free from feeling constraint what niching is and what niching is not a clear way to better think about your niche how niching builds trust for your audience how niching aligns with your coaching methods (hint, it doesn't) ------------------------------------------------------------------ Secure your spot for The BBuild Method Unleashed free training: go.kendraperry.net/bbuild ------------------------------------------------------------------ How to stay connected with me: Send me a message on Instagram: @kendraperryinc Join my email community for weekly entertaining & actionable biz tips: kendraperry.net/biz-tips Follow me on Pinterest: pinterest.com/kendraperryinc Subscribe to my YouTube Channel: kendraperry.net/youtube ------------------------------------------------------------------ We would LOVE if you showed your love for this episode by leaving us a 5-star review! Not sure how? Here are a few ways to do it.. 1) How to leave a 5-star review from your iPhone: https://www.loom.com/share/b187ff4fbfbf4beeb0a42e7b1179f7cc 2) How to leave a 5-star review from your desktop (android users): https://www.loom.com/share/a80c774f0a534f77a42df2f6b46feba7 --- Send in a voice message: https://anchor.fm/thewealthycoach/message Support this podcast: https://anchor.fm/thewealthycoach/support

Course Creators HQ
E067: Sales Messaging Secrets for Your Course with Kim Weitkamp

Course Creators HQ

Play Episode Listen Later Nov 2, 2021 26:56


Guest Kimberly Weitkamp of The Audience Converter talks about how to write to sell more courses. She shares her secrets to writing conversationally to resonate with your audience. Get all the links in the show notes at https://CourseCreatorsHQ.com/67 LINKS MENTIONEDSave your spot for Kim's FREE Masterclass,  Swipe Copy Secrets: How to Avoid Top Copy Mistakes that are Killing Conversions, Cashflow and Client Retention - https://CourseCreatorsHQ.com/KimListen to Kim's podcast, The Audience Converter - https://coursecreatorshq.com/KimsPodcast KEY TAKEAWAYS Start at end.What is the call to action? What is the next step?The goal of your phrasing is to guide them.A "conversion" is not always just a "sale." It's just getting them to take action.Who are you talking with (your audience) and what journey do they need to go to take action.Don't start with a blank page (pull up something you've written in the past).Start with the details about the course - and then go back to the problem you are helping people solve.Don't try to write the headline first.Use standard formatting and structure (but don't use other people's words and marketing!)Write conversationally to get your reader to keep nodding their head and saying, "Yes, that's me."Use Otter.AI to transcribe your speaking and talk about your course.Remember who are you talking to, what is their problem, and what's in it for them?When you have multiple audiences, write to ONE person (and imagine you are having a one-to-one conversation).Your targeting is like a bulls eye: you just need to get close (like the concentric circles on a target).Niching is identifying the best people who are ready for you.Record yourself talking and use it as your starting point!People will want to work with you so make sure your marketing reflects you!COME VISIT!Sign up for my free course  Is My Course Idea Any Good? here.ClubhouseConnect with me on Clubhouse for FREE masterclasses at @JulieHood.CourseCreatorsHQ.club – to join the waitlist  for my upcoming Clubhouse courseWebsitehttps://www.CourseCreatorsHQ.comFacebookhttps://www.facebook.com/CourseCreatorsHQInstagramhttps://www.instagram.com/CourseCreatorsHQTwitterhttps://www.Twitter.com/CourseHQ  

Chardonnay & Slay Your Business
How Niching to serve WOC like her, Susan Elizabeth Scaled her Agency to 6 figures

Chardonnay & Slay Your Business

Play Episode Listen Later Oct 29, 2021 23:55


Hellooo my lovely Slady Boss! Today we're joined by Susan Elizabeth! She's a certified director of operations and the founder of Operations Made Easy. I found her online and KNEW she had to come on the podcast. Her message, her mission, and everything she has accomplished is so incredible! I can't wait for you to hear everything she has in store for you today! Connect with Susan! www.operations-madeeasy.com

Healthy Hustle
How to Nail Down Your Niche When You Are LOST AF!

Healthy Hustle

Play Episode Listen Later Oct 29, 2021 46:02


Niching down doesn't have to be a forever commitment - because it's going to evolve as you and your health coaching business evolves. So instead of waiting for perfection to start your business, I want you to table your fears around niching down and step into your ideal client's shoes so you can figure out what they need help with and deliver value around it. There will never be a perfect starting point for your niche --but for your future clients to succeed, you have to start somewhere, even if it seems scary. In today's episode, I am talking about how to nail down your niche. I'm giving my best tips and insight from my own experience and the experiences of coaches I've worked with. I'm telling you exactly how to push past the fear and overwhelm around niching down, different ways you can step into your client's shoes, and how to conduct market research. Plus, I'll help you map out a marketing blueprint that not only hones your messaging so you attract the right people but also enables you to develop content and programs that are valuable for your clients. This episode is packed with some juicy insight, so don't miss out and click that play button!

Living Over Existing
EP 167: The Power of Niching Down With Product Photographer, Tamera Darden

Living Over Existing

Play Episode Listen Later Oct 27, 2021 59:19


I've been asked a million times over the past few years "How do I build a successful business?" And my answer is always to niche down as much as possible! Get as specific and as clear as you can on exactly who you want to help, how you want to help them and the problem you want to solve. Niching down has completely changed my business for the better over the past few years and it's one of the first processes I take my clients through inside of The Purpose To Service Academy! But don't take my word for it! This week on the podcast Im chatting with product photographer, Tamera Darden! Tamera is the founder, creative director and lead photographer of Darden Creative. Darden Creative specializes in bright, colorful and modern product photography + motion video for Black & Multicultural Beauty & Lifestyle Brands. After several years in corporate retail, she dedicated her merchandising, styling and creativity skills to create product photography that sells for Darden Creative's beauty + lifestyle clients. Since 2016, she's had the fortune of creating content for Macy's, Harper's Bazaar Digital, Base Butter, Telefora, Essence Magazine & Wedding Wire to name a few. She leads a dynamic team of creatives, ensuring that every client is taken care of through Darden Creative's proven content creation process. Their signature system ensures that every client has social media content that make their customers fall in love, time and time again. Since 2016, Darden Creative has worked with over 100 brands creating custom social media content for their social media platforms & websites. Tamera has been able to triple, and even quadruple our client's income with photography made to sell. When she's not bringing a brand's vision to life, you can find her empowering product photographers via The Photo CEO, flexing her interior design skills in her apartment or dropping gems on the 'gram. You can find the show notes for this episode over at www.alisharobertson.com/167 Don't forget to rate this show and leave a review over on Apple Podcast and Spotify! You can also check out this episode over on Youtube!

Right on Time Podcast
Episode 59: Upgrade Your Marketing for the New Digital Landscape

Right on Time Podcast

Play Episode Listen Later Oct 21, 2021 41:14


Are the marketing techniques you used three years ago not getting you the same results today? Changes in the digital landscape have created new challenges for Modern CEOs trying to connect with their audiences. If you want to create (or continue to create!) amazing impact going forward, you're going to have to evolve! My incredible guest for this week's episode of the Right on Time podcast is Digital Marketing Strategist Emily Hirsh. Emily is the CEO and founder of Hirsh Marketing, an agency that combines strategy and execution with killer creative, and has helped hundreds of entrepreneurs EXPLODE their profits! I'm not gonna lie, Emily is kind of a big deal! Hirsh Marketing works with some major names, including Mel Robbins and Krista Mashore, and the agency has generated $107 MILLION in revenue through digital ads. Emily and her team are adept at evolving to fit the marketing landscape so that they can continue to deliver huge value to their clients — and Emily was more than happy to share some amazing, actionable insights during our interview! In this episode, we keep it REAL and tackle everything from how to manage a rockstar marketing agency, to exactly what goes on behind the scenes of big launches, to her top tips for online business owners trying to own their space in the era of the content creator! In my latest podcast episode, you'll discover: How systems and processes have helped Emily simplify the effort of managing a large team  The steps Emily took to transform Hirsh Marketing from a humble start-up to a major agency working with big names and accounts 3 ways to get a little sexier with your marketing message while staying authentic! Remember to subscribe on iTunes, Google Play, and Stitcher!   Highlights:  00:28  Meet Emily Hirsh! 00:57  Embracing minimalism 03:38  Managing big teams & accounts 05:20  Starbucks story 06:26  Emily's journey 08:35  Working with big clients 10:50  Emily's approach to marketing 12:35  Get sexy with your marketing! 15:19  Niching down 17:41  Working on launches  19:52  Changes in the market 22:37  Tips for small business owners 25:14  Passive income 27:51  Reality of online business & #1 tip 30:29  Foundation & sustainability 31:25  What is right on time for Emily?  Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue   Mentioned in this episode:   Emily Hirsh https://www.hirshmarketing.com  Instagram: @emilyhirsh

Travel Marketing & Media ®
#002 The concept of niching your travel business

Travel Marketing & Media ®

Play Episode Listen Later Oct 15, 2021


Do you know the most common mistakes that travel advisors make when they're first starting out? They try to sell *ANYTHING TO ANYONE* and end up selling very little. It feels counter-intuitive to say not to sales when you're first starting out, especially when you have bills to pay. As they move further into the industry, travel advisors realize that the only way to have a truly profitable business is to niche down and specialize. It allows them to create a high converting marketing strategy that brings in a consistent stream of new clients. So if that all makes sense, the next question you have is.... how do I pick a niche? Let's get into that in this two part episode.Get notified when a new episode drops At Travel Marketing & Media we know that you want to be a travel planning professional (superhero status). In order to do that, you need a consistent stream of new clients. The problem is that you are passionate about travel but you do not have the expertise in successful marketing strategies, which makes you feel overwhelmed. We believe that you deserve to focus on what you love most, planning travel for clients that you care about. As a former travel advisor and fellow business owner, I get how overwhelming it can feel to run a business which is why over the past 22 years we have helped travel brands and over 15,000 travel business owners just like you to grow their business. If you're feeling overwhelmed, stuck in a rut or just not sure what you're meant to be doing to grow that baby business check out our quiz. Answer 15 multiple choice questions and we'll give you an action plan to get you from where you are now to your goals.

The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence
EP305: Thought Leader Nuggets #28 - Don't Go After Everyone

The Thought Leader Revolution Podcast | 10X Your Impact, Your Income & Your Influence

Play Episode Listen Later Oct 15, 2021 25:53


“Everything you've ever wanted is on the other side of fear.”   A little bit of doubt is normal but when it lingers, you get lost in your head and things start to get obscure. People don't tend to make smart decisions when they're scared, and when it comes to making business decisions, the results you get will often be the opposite of what you want.   During this interview, you'll discover… How doubt turns to distraction, and simple steps to break this pattern. How to replace doubt with discipline, and increase productivity. How to narrow the scope of your practice and find your niche.   Visit eCircleAcademy.com and book a success with call Nicky to take your practice to the next level.   To check out the Sovereign Man Podcast, go to https://www.sovereignman.ca/.

STCfit Learning Podcast
Ep 146 - Find your niche

STCfit Learning Podcast

Play Episode Listen Later Oct 14, 2021 54:05


Ep 146 is out on all your favourite platforms! This week's topics: 1. Why you need a niche 9:10 2. What kind of niche do you need? 16:47 3. How to select your niche 24:40 4. What to do, now that you know? 34:44 Our free Niching resource https://stcfitlearning.com/niche  As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

The Model FA
Refining Your Unique Value Proposition with Eric Clarke

The Model FA

Play Episode Listen Later Oct 12, 2021 48:13


Eric Clarke is the Founder and CEO of Orion Advisor Solutions, an organization that helps advisory professionals operationalize their vision for success by delivering cutting-edge financial technology and investment management solutions. Eric is an advocate for fiduciary advisory professionals and has written several articles for InvestmentsNews and The Journal of Financial Planning. A highly-regarded thought leader in the industry, Eric has received various awards, including ThinkAdvisor's IA25 in 2012 and 2019 and InvestmentNews's Icon & Innovators Award in 2019. Before founding Orion, Eric served as the Chief Operations Officer for CLS Investments from 1999 to 2006.  Eric joins me today to discuss the four pillars financial advisors should build to set themselves apart. He shares the history of Orion and how the company was born out of Eric's frustration with finding the right RIA technology. He describes what makes a powerful value proposition and explains why advisors should focus on creating an impactful brand experience for clients. He also highlights the power of habits and discipline, discusses the value of listening to feedback, and underscores why any business owner should think about their “why.”   “Figuring out the exact market you're going to serve is critical to success and refining your value proposition.” - Eric Clarke   This week on The Model FA Podcast: The founding of Orion and the challenges the company faced in the early days  How Orion dealt with financial advisors' reluctance to adopt financial services technology Eric's advice for entrepreneurial advisors who want to build their own businesses The importance of listening to market and client feedback The power of habits and how to maintain work-life balance while growing a company How financial advisors can differentiate their value proposition in the marketplace The impact of building a unique brand experience Niching down and why financial advisors need to identify the market they want to serve What strategic alignment is Different ways financial advisors can leverage technology to prospect clients The Traction model and the give-to-get prospecting method   Resources Mentioned: Book: Brand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total Experience by Steve Yastrow Book: Traction: Get a Grip on Your Business by Gino Wickman Book: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki   Our Favorite Quotes: “Prospect, plan, invest, and achieve. Those are the four strategic pillars advisors need to differentiate their value proposition.” - Eric Clarke “Advisors can set themselves apart through the experience component of their relationship with clients.” - David DeCelle “Your target market determines everything else about your business, branding, and marketing strategy.” - David DeCelle   Connect with Eric Clarke: Orion Advisor Tech Orion Advisor Tech on LinkedIn Orion Advisor Tech on Instagram Orion Advisor Tech on Facebook Orion Advisor Tech on Twitter Eric Clarke on LinkedIn Email: eric@orion.com   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Women In Leadership
[Ep 152] The power of personal branding and niching

Women In Leadership

Play Episode Listen Later Oct 7, 2021 38:58


The power of personal branding and niching My guest today says, “There is no one size fits all approach to LinkedIn.  Stop comparing yourself to others and stay in your own lane.” Joining me today is Jennifer Corcoran. Jennifer is a LinkedIn Trainer & Strategist who helps female coaches, consultants & trainers attract their ideal [...] The post [Ep 152] The power of personal branding and niching appeared first on The Ambitious Entrepreneur Podcast Network.

The Ambitious Entrepreneur Podcast Network
[Ep 152] The power of personal branding and niching

The Ambitious Entrepreneur Podcast Network

Play Episode Listen Later Oct 7, 2021 38:58


The power of personal branding and niching My guest today says, “There is no one size fits all approach to LinkedIn.  Stop comparing yourself to others and stay in your own lane.” Joining me today is Jennifer Corcoran. Jennifer is a LinkedIn Trainer & Strategist who helps female coaches, consultants & trainers attract their ideal [...] The post [Ep 152] The power of personal branding and niching appeared first on The Ambitious Entrepreneur Podcast Network.

Agency Highway
141 – Growing your business with Twitter with Samar Owais

Agency Highway

Play Episode Listen Later Oct 5, 2021 51:27


Samar Owais has chosen to stay small instead of growing an agency. For some people, the idea of running an agency just isn't for them – and that's OK. In this episode, you'll learn how Samar has grown her business, how to network with Twitter, and what she is doing to scale.  We cover: Niching ... Read more

Being Unstoppable
The Power Of Niching Your Law Firm with Megan Adams (Ep 79)

Being Unstoppable

Play Episode Listen Later Oct 4, 2021 36:51


Are you nervous about niching your service? Perhaps you are too afraid that you could lose clients & opportunities?This podcast is for you!This week on the podcast, we have special guest Megan Adams, an International Tax Law Firm owner that assists American ex-pats with their tax obligations.Megan started her firm in Port Macquarie, Australia. The inspiration to open her law firm came in the early months of 2020 - just before COVID hit. Megan had finalised two years of the supervision period after becoming a lawyer in Australia, and the beginning of Covid triggered a new start. She went ahead to open her law firm.Initially, Megan offered lots of services because she wanted to help everyone and didn't want to miss any opportunities, but work wasn't flowing in the door as she had hoped. So after joining the Scalable Business Lounge, Megan started to niche down with a primary offering. Megan has now niched her business right down to American Tax Law, and her business is thriving with new clients coming in the door every week. And not only that, but now Megan is doing work that she loves rather than stretching herself to every corner.Megan has the perfect ‘Nervous to Niche' story because as soon as she did - her life became easier & her business started to flow! Listen to the podcast to catch the full story!If you would love to work alongside Caralee to uplevel your law firm, the Scalable Business Lounge is the place for you. The SBL will not only allow you to gain more freedom, but it will also implement tools and strategies for your business to scale fast!If you are interested in viewing our FREE MASTERCLASS on how you can scale your law firm without burnout, click here! Until next time!CONNECT WITH Megan: Website: https://megannoelleadams.com/Facebook: https://www.facebook.com/megannoelleadamssolicitor/CONNECT WITH Caralee:LinkedIn: @caraleefonteneleInstagram: @caralee.fontenele Facebook: @caraleefonteneleCLICK HERE TO LISTEN! SUBSCRIBE & REVIEW IN ITUNES FOR A SHOUTOUTAre you subscribed to my podcast? If you're not, you need to! I don't want you to miss an episode! Plus, leave your business name and your Instagram handle for a shoutout!

Life Coach YOU! Life Coach School
The Secret & Danger of Micro-Niching For Brain Space!

Life Coach YOU! Life Coach School

Play Episode Listen Later Sep 28, 2021 8:32


The Secret & Danger of Micro-Niching For Brain Space!

The Roofer Show
242: How To Improve Your Sales Process with Kyle Hunt (Part 1)

The Roofer Show

Play Episode Listen Later Sep 24, 2021 55:40


The easiest way to generate more revenue is to increase your close rate. In today's interview with contractor business coach Kyle Hunt, we discuss tips in each area of your sales process: The Initial Phone Call: What you must do to make a great first impression, 5 Powerful Words When Talking With A Roofing Prospect, The In-Person Meeting: How to prepare, what to bring, and the approach you should take, and No Project Left Behind: Your lead tracking, sales pipeline, and follow-up system. Get ready for this fast-paced and informative conversation to help you close more sales! What you'll hear in this episode: Business coach & consultant for business contractors Passion for helping business owners with proven, practical, simple, effective marketing and sales help You can't be all things to all people Niching down to what's more profitable Why contracting is such a hard business Seeing the forest in spite of the trees People are willing to mentor If you're feeling stuck, reach out and ask for help Initial phone call with a new prospect – what to do before, during, and after “This Is How We Work” Giving full, undivided attention It's the little things Why you should take a few minutes to research before you call Getting in the right mind-set What a project discovery sheet is What's the goal of this call? Making sure they're doing most of the talking Taking a minute after the call to consider what worked and what didn't work Every meeting should have an agenda and a specific time An appointment confirmation email and what it should contain Be willing to try new things! Connect with Kyle! Remodel Your Marketing Remodelers Community – Facebook Page Remodelers on the Rise Podcast Kyle's Email Resources: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Find Out How Ruby Receptionists Can Help Bring In Leads!! Or Call Ruby at (844) 326-7829 Check out their app!

Empire Builders with Nick James
Q&A  with Expert Empires Community

Empire Builders with Nick James

Play Episode Listen Later Sep 23, 2021 77:19


In this in live depth and wide-ranging Q&A Nick answers a range of questions from the Expert Empires community He discusses how to launch a new project, rising to the challenge of being a successful public speaker through to the importance of niching as a short term marketing concept This is a great opportunity to hear the questions that the community have and  great in-depth answers from Nick who also shares great examples from his own journey   KEY TAKEAWAYS Having 3 tiers of packaging helps make it clear what people are getting There needs to be an entry-level, mid-level with group access to the expert and a top tier with 1:1 access You need to reward people for their loyalty Have a smaller number of clients for a larger amount of money You need to be niched and specific about the group you want to serve When you are launching a new project work with those who have expressed an interest The mistake people make is trying to appeal to everyone Everyone wants a result, an outcome and when your marketing message speaks to this people will come to you Whatever product or service you are selling, you are selling an outcome of happiness or a variation of it Training in a safe environment can really help with successful public speaking as it builds  muscle memory and provides the opportunity to practise if you recruit someone to a role and there are lots of things they don't want to do then they are not the right person for the role Ultimately all staff problems stem from the leadership so establishing values and expectations is key Once you have niched and got people's attention you can broaden your approach Reduce the likelihood of burnout by moving to a one too many approach   BEST MOMENTS ‘People totally buy into people' ‘Niching is a short term marketing concept' ‘It's always easier to monetise expertise that leads people to getting financial results'   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                       See omnystudio.com/listener for privacy information.

Chatter with Steve
039. Niching Down to Grow Your Business

Chatter with Steve

Play Episode Listen Later Sep 23, 2021 26:57


In this episode I took the principles expressed by Taren Gesell in episode 038 and transformed them into a business context. Niching down your business can seem counter intuitive, but doing that, along with finding your ideal customer can transform your business.

LAWsome
Discovering Your Passion Within Your Law Firm & Choosing Your Legal Niche

LAWsome

Play Episode Listen Later Sep 22, 2021 45:17


Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In today's episode, Tanner is accompanied by Joe Fried from Fried Goldberg LLC.   He is known for being an outstanding truck accident attorney in the U.S.    Together, they discuss how attorneys can find their purpose and passion when navigating the different niches in the legal sector.    Key Takeaways: [0:17] Introducing Joe Fried.  [1:05] Why is it important for attorneys to choose a legal niche? [2:00] The journey to becoming a subject-matter expert attorney.  [3:00] The growth limitations of a generalist attorney.  [4:10] What happens when an attorney decides to niche down?  [5:05] Finding your legal niche in a place where you are passionate. [7:34] Joe discusses his beginnings in the legal sector.  [8:30] Joe weighs on the topic of overcoming the management of fear and doubt. [9:44] How attorneys can overcome and manage the imposter syndrome.  [11:21] How does niching down help an attorney scale their law practice? [14:10] Niching down is all about having a focus area.  [16:05] Specific actionable steps for attorneys exploring the early stages of niche targeting.  [18:50] Joe's impact on highway safety in the United States.  [19:45] Joe discusses a series of legal niche self-assessment questions attorneys can ask themselves. [21:00] Case study of one of Joe's mentees' finding his passion within the legal sector. [24:43] Joe introduces the “Step 0” in the legal niche. [26:32] How lawyers can actively become subject matter experts in a legal niche. [29:10] The power of a mentor and mentoring.  [30:55] Types of data attorneys can use to help quantify/ reinforce their niching decision. [35:06] How data prompts the focus towards litigation or industry-specific niches. [36:50] Joe emphasizes the natural benefits of niching down.  [39:15] Key elements lawyers can take away.   Best way to contact Joe Fried: joe@friedgoldberg.com  404 - 429 - 6677    Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website   Follow Consultwebs on social for legal marketing updates: Facebook Instagram Twitter Linkedin YouTube   Learn more about Consultwebs at the links below. Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351

Coffee with T on Confident Strides
Why and How to Niching it Down along with Tips for Digital Marketing with Tom Bartholomew

Coffee with T on Confident Strides

Play Episode Listen Later Sep 21, 2021 21:55


Tonia talks with Tom about niching it down. Tom is an expert in digital marketing geared to contractors. He shares how he decided to niche down after establishing his business right after the pandemic shut down the markets. He share tips on the benefits of niche marketing and how you can become an expert in your industry. Links Tom mentions: Website and Social Channels: https://bartholomewmediagroup.com The Michigan Contractor's Show: https://www.youtube.com/channel/UChC6c0HQoN3FeTbjnQ1aNTw Tom is an award-winning speaker, decorated snow slider, and curator of fun. Starting his company in March of 2020 amidst a Pandemic, Tom has become the go-to Marketer for Contractors and companies in the Skilled Trades. Ways to Support and Grow with Us: Subscribe and Become a Financial SUPPORTOR: https://bit.ly/37qE8pO Buy Me a Coffee: https://www.buymeacoffee.com/toniatyler #ConfidentStrides #coffeewitht #toniatyler #strideflowcreate Our featured video podcast "Coffee with T" on Confident Strides is a 20-minute conversational interview on different topics ranging personal development to business strategy and entertainment to foster empowerment in others. We believe everyone has story to share. By creating this platform, people can share their wisdom and insight, gain exposure and allow their voices to be heard. At Confident Strides, we believe that if you strengthen the core of an individual, other domains to include relationships and vocation will flourish as a natural byproduct of that empowerment. Connect with "COFFEE With T" via Confident Strides: Important Links: https://linktr.ee/confidentstrides Share with us: What was one of your favorite takeaways from today's show? --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/confidentstrides/support

Etsy Conversations Podcast | Arts & Crafts | DIY | Online Business | Ecommerce | Online Shopping | Entrepreneur Interviews

Mandy and I talk about niching way down for success on etsy because that's exactly what she did and it has paid off in a big way. From being able to bring her husband into the biz full-time to hiring employees and so much more. For links to resources mentioned visit Connect with me on Instagram:

Growth Experts with Dennis Brown
How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke

Growth Experts with Dennis Brown

Play Episode Listen Later Sep 6, 2021 26:31


Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions. Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down. Tune in to hear Rachel's story… [01:12] Introduction to Rachel Brenke [02:07] Background on Rachel [04:08] History of Rachel's businesses [06:22] How to tap into and monetize your niche market. [11:26] Framework on narrowing down your niche [15:07] Approaching a unique selling position [17:39] Expanding from being the Contract Queen [20:00] Sell it before you make it [23:26] Final words of wisdom [24:29] Favorite growth tool [24:56] Favorite book [26:33] Connect with Rachel Resources: Connect with Rachel: Website: RachelBrenke.com Website: TheLawTog.com Website: FitLegally.com LinkedIn Twitter Instagram Rachel's Favorite Business Tool: Monday.com Rachel's Favorite Book: Influence: The Psychology of Persuasion by: Robert B Cialdini PhD ————————————————————————————— Are you getting a steady flow of highly targeted leads from LinkedIn?? If not, I can help… Get the ultimate guide to generating inbound leads on LinkedIn! Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Can't get enough? Connect with me! AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

Just the Tip from Your Podcast Performance Coach
137 How Going Local Can Increase Your Podcast Impact

Just the Tip from Your Podcast Performance Coach

Play Episode Listen Later Aug 10, 2021 5:04


Niching your podcast to increase your impact is no longer a secret strategy. But, have you ever considered going local as a way to niche down?  Forget the world wide web -  get traction where you live by creating a podcast that has a distinct place in the world. I know, I know. Exiting the global stage to shine on a smaller local stage seems like the opposite of growth. But, it does work.  Let me give you an example. Take a real estate agent with a podcast. This agent could talk all about negotiating a deal, what to look for in a house, or what fixes to make before listing. These are all universally valuable insights that anyone in the world (or at least their country) could benefit from. And, if the podcaster is any good, they might attract a large audience.  And, how is that going to impact business? Is that large audience going to choose the famous podcaster as their listing agent? Not if they live on the other side of the country! Now, flip that around and go small -- go local. Now the real estate agent is talking about specific neighborhoods, trends in growing communities, or new roads that might impact the appeal of a specific area. Not super interesting for a listener on the other side of the country but invaluable to the local listener. Guess who they're going with when it comes time to pick a real estate agent.  So, this example of going local is pretty obvious. If you're swimming in a small pond, you may as well podcast to a small pond.  But, what if you're swimming in a big pond. In other words, what if your podcast topic has no geographical boundaries. What if you're a weight loss coach or a digital marketing expert… there's no reason to limit yourself to a local pond, right?    Wrong. There are still benefits to going local.     Those two examples are two of the largest, most crowded ponds. So, if you're swimming around in a podcast pond like that, how are you going to stand out and attract loyal listeners? One way is to help them find a connection with you… and one of the easiest ways to make a connection?  You guessed it, where you're from.  Your location can be your shared experience. You hike the same mountain trails, walk your dog in the same parks, get stuck in the same traffic or rave about the same best-taco-truck-in-town. Now they have a reason to listen to you instead of the 1000s of other podcasters in your niche.    And, there is one more big perk. Local coverage.  When you have a podcast that is clearly identified as being in a location (vs the generic ‘virtual and global') you are far more likely to be able to get media attention.  Do not discount the value of this. I recently saw a post online from a new podcaster celebrating a significant number of downloads right after launch. Everyone was all over him wondering what his secret sauce was. I took a quick look at his profile and saw the evidence right there… local coverage. His podcast had been featured in the local news. He was getting numbers bigger, more global podcasts hadn't hit in a year all because he'd focused locally.    So, going global might make you feel bigger, but staying local will give you more impact. Something you can leverage into more loyal listeners and a more effective podcast.   Need some help niching your podcast to just the right size? Book your free 15-minute coaching call with me right now. Click here to access my calendar.    Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/   Got a Question? Contact me: https://podcastperformancecoach.com/contact/

Instagram Insider Hacks
Ep. 4: 3 Reasons why you should use Reels

Instagram Insider Hacks

Play Episode Listen Later Aug 9, 2021 9:46


Welcome to episode 3 of Authentic Online Marketing, 3 Reasons why you should use Reels! Now, this training is not how to do Reels. It's just kind of getting you acclimated to why you might want to use them and what is behind that. Now many have been resistant to Reels, especially people in my Insider Membership. But, over time, they've realized the value. This is what Instagram is pushing. Instagram is pushing Reels so it's peak time. It's not that photos and graphics and carousels will go away. You can still use those effectively. However, you can use them as well as use Reels and you can incorporate Reels into your posting processes to broaden your audience. We're going to tell you why today.  Why use reels in 2021? Here are some of the benefits of implementing social media's fastest growing avenue. Whether we like it or not, Reels are here to stay!  Click below for show notes https://ruthiegray.mom/ep-4-3-reasons-w…should-use-reels/   Sign up for my newsletter below! https://creative-creator-6398.ck.page/ab5350d864   Take the Reels Crash Course christianbloggerscreentimeboundaries.teachable.com/p/reels-training   Try the 7-Day Instagram Story Challenge below!  https://ruthiegray.mom/7-day-instagram-story-challenge/           1. The momentum is just beginning Reels are only going to grow from here. The head of Instagram, a couple of weeks ago, stated the app will be focusing on creators, videos, shopping, and messaging. For marketers, this is great news. So, TikTok was the most downloaded new app in 2020. As of 2021, with new Reels features being implemented, Instagram is growing by the day. A survey conducted by Marketing Brew found that 87% of TikTok users agree that Instagram Reels are just as interesting as TikTok videos. How about that? This means now that Reels are becoming more central to the Instagram algorithm, and we will see users shift from TikTok to wanting to use Reels, as well as see new Instagram users joining the app for the first time.     2. Reels gives your small business a platform Now for some great news: Reels has their own algorithm. So, you now have two channels of traffic you can direct to your product or business. Niching down is easy with Reels as you have the option to like videos for a more curated feed for yourself and your target audience. Use hashtags so that your target audience can find you more easily. You can connect with your ideal customer through Reels. It's very targeted.  Here's a quick tip: Don't use watermarks or low quality recycled videos. Instagram is not going to be pushing out those videos with the TikTok watermarks. If they are low visibility, they're not really good quality.  Instagram loves Instagram.  I've been telling you that for years. Use Instagram and their app for your Reels if you want to get them seen. The third and final reason why you should be using Reels is because…     3. You can do it You can do it right now in the social media world. With a variety of users on Instagram spanning to ages 65 and even older, Reels has proven to be as user-friendly to learn as other social video platforms available. That may not resonate with you right now, but once you play around with the app, you realize it's pretty simple. It's not as hard and you can take it in small doses. If you're not tech savvy, you can still thrive on Reels. There are little stages you can take and little steps you can take to use Reels correctly. Learning what to post and integrating Reels into your posting schedule is actually more simple than you might think for that reason.    Reels Crash Course We want to talk about our newly developed Reels Crash Course. Because knowing how to use Reels is more important now than ever before for small business users, why not get a leg up and get the course!  It's only $27. You guys, this is three videos and it's worth almost a hundred dollars.

The Roofer Show
235: How To Automate Your Sales Process For Your Roofing Business with John DeLaurier

The Roofer Show

Play Episode Listen Later Aug 6, 2021 67:39


Today's guest is a coaching client I'd like to introduce you to. I recently devoted two episodes (Part 1 & Part 2) to go over a recent coaching session I had with him and I was impressed at how he really had his sales process dialed in.  John DeLaurier is a successful roofing contractor from Georgia and in this episode, we'll be covering how to close more deals. John has developed a game-changing app that automates the follow-up process, thereby helping you close more deals and doing it in less time! I think you're really going to get a lot out of this insightful conversation! What you'll hear in this episode: John discusses the inspiration behind the software that he's been developing for two years. The difference between John's software and similar products on the market is that his software allows team usage. SumoQuote and JobNimbus are two products that have helped John stay organized and have helped to differentiate his business from the competition. Niching down has been a great business decision for John. John talks about the marketing strategies that have and have not worked for him. What makes a good CRM? Whatever you and your team members will use! Why having a good lead flow is so important. How John pre-qualifies his clients. This episode with Diane Gilson opened John's eyes to what it really means to hire a W-2 employee. John found the book Your World-Class Assistant by Michael Hyatt so helpful that he made it required reading by his virtual assistant. John reveals his business-differentiating secret. You have to know your numbers! John shares more details about his software and how it automates the follow-up process, including getting 5-star reviews! Interested in learning how it can help your business? Explore  https://powrlineapp.com and join the waitlist!   Resources: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 – Say Hi! I would love to hear your feedback, pros & cons! **Please leave me a review on iTunes!** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Online Chat? Use Ruby Receptionists!! Find Out How They Can Help Bring In Leads!! Or Call Ruby at (844) 326-7829 Check out the app!! My Listeners Get a 21-Day Money-Back Guarantee!

Men Made for More Podcast
Finding Your Niche and Following Your Passions with Micah Lyle

Men Made for More Podcast

Play Episode Listen Later Aug 5, 2021 48:45


Want to know one of the ways to charge more and quickly stand out in your profession? Niching down might be a great place to start. Many will say there are ‘riches in the niches', but it's about so much more than just making money or being able to charge more. Although it can be scary for people to niche down at the fear of losing customers they can help - learn why the opposite is true and how you can both build a profitable business while following your passions through niching down.Struggling with narrowing down your niche and finding a vision for your work and business? Apply for a free 30 minute strategy session at https://www.menmadeformore.com/mastermind to get specific clarity on making the rest of this year the best one yet.

People Business w/ O'Brien McMahon
Helping Entrepreneurs Tell Their Story w/ Justin Breen

People Business w/ O'Brien McMahon

Play Episode Listen Later Jul 27, 2021 47:41


Justin Breen is CEO of the PR firm BrEpic Communications and author of the best-selling book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin is an active member of Strategic Coach, Abundance 360, and Entrepreneurs' Organization.    Mentioned in this Episode1,000 True Fans by Kevin Kelly Gary Vee Video - People are unhappy because they don't know what they really want. I Have a Dream by Martin Luther King Jr. The Making of the DreamJimmy Valvano Speech  The Compound Effect by Darren Hardy Time Codes (2:49) - What makes a good story?(5:28) - What is BrEpic?(8:11) - How do you define PR, Branding, and Marketing? (8:57) - What should people be looking to get from PR?(10:31) - Is there still value going through mainstream media or is all the power moving to alternative media like podcasts?(12:43) - 1,000 True Fans(13:34) - Niching down to find your true audience.(15:56) - Should everyone aspire to be an entrepreneur?(17:48) - How did you come to the realization that you are an entrepreneur?(20:14) - What would you say to someone who is working a traditional job but feels like entrepreneurship may be the path?(23:01) - Should those torn between risk and stability take the leap or reset their expectations?(25:35) - Money doesn't buy happiness.(29:41) - Did you find yourself sacrificing family for money?(30:45) - What are the benefits you've seen from having you and your business profiled?(34:33) - Are you reiterating the same message over and over across the different media appearances or spreading new information each time?(38:20) - What is an abundant mindset?(42:19 ) - What work has been most effective to build and maintain your mindset?(44:48) - What are you most excited to be talking about these days?(46:19) - What is the purpose of business?

Dietitian Boss with Libby Rothschild MS, RD, CPT
From zero to 200 Clients: Find out Becca's Secret!!

Dietitian Boss with Libby Rothschild MS, RD, CPT

Play Episode Listen Later Jul 22, 2021 40:41


In this episode, Libby sits down with Dietitian Boss Rebecca King. Becca is a Registered Dietitian Nutritionist from Charlotte, North Carolina. Becca King started her career working at an outpatient weight loss clinic where she saw firsthand how dieting did not work and left her patients with a poor relationship with food. After getting laid off due to the pandemic, Becca took it as a sign to start her virtual private practice. Now Becca helps young women, like herself, who have ADHD and struggle with binge eating, chronic dieting, and body image issues find food freedom and improve their self-esteem. She is passionate about using the Principles of Intuitive Eating and a weight inclusive approach to nutrition. In her free time, Becca loves taking Lola, her rescue pup, on long walks and can't wait to see live music again. “” Topics discussed include:  Niching down on social media Message and Mindset Growth Mindset Guest Resources: Instagram: @adhd.nutritionist   Free Resources from Libby   Are you ready to start your journey? Book a call to learn more about the Dietitian Boss Group Coaching program!

Business Growth Accelerator
89 | Personal Growth That Leads to Business Growth - a Proven 5 Step Guide with Josh Cary

Business Growth Accelerator

Play Episode Listen Later Jul 5, 2021 39:28


Are you in the phase of your life where you don't know how to fulfill your full potential?My special guest for this week's episode will inspire you! None other than Josh Cary!

Noah Kagan Presents
Creating Your Own Digital Country Club (w/ Moses Kagan)

Noah Kagan Presents

Play Episode Listen Later Jul 1, 2021 84:01


Moses Kagan is co-founder of Adaptive Realty, a Los Angeles-based real estate private equity firm that has overseen the acquisition and rehabilitation of nearly 100 properties.Moses finds beaten-down buildings in LA and buys, renovates, and holds them as long term investments — an atypical strategy compared to most real estate private equity firms. Niching down has given him a competitive advantage in one of the most cut-throat real estate markets in the world, but getting to this point has been far from easy.In this episode, Moses shares the downside of working in the fringes of the LA real estate market, the tactics he uses to capitalize on market inefficiencies and how he's leveraged a decade of writing online to create his own digital “country club”. https://okdork.com/podcast/206 Use this link to get 10% off at checkout on AppSumo: https://appsumo.com/?coupon=noah10&code=noah10