Podcasts about niching

Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for the rest of 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Check out this episode on our YouTube channel at @DaveSullivanRooferShow" or use this link - https://www.youtube.com/@DaveSullivanRooferShowBe sure to subscribe, like, and comment!Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsAutomate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/?via=roofercoach. Use promo code DAVE50 for $50 off your first month's service!Have RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMAsupport.us (Tell them Dave sent you.)

LIFESTYLE CREATORS - It's time to go to WORK!! We are joined today with Alyssa, also known as InspiredMediaCo on TikTok & Instagram to dive into the lifestyle creator universe and breaking down exactly how to grow as a lifestyle creator & influencer in 2025 – even if you're starting from scratch. If you have “lifestyle” written anywhere in your content strategy, this episode is truly for YOU. Alyssa is breaking down for us Why old-school vlogs don't work anymoreWhat it actually means to be a lifestyle creator in 2025How to create “unselfish vlogs” and add storytelling + conflict to your contentThe concept of niching down within yourself (!!!)→ Repeating yourself on purpose, signature content series, and building your legacyPLUS how to create content faster without burning outAfter work, I dive into a little chat about the podcast trip to LA (+, going to Dear Media!!), Q2 content plan & my final "30-day Instagram Challenge" results!FOLLOW ALYSSAThe Inspired Media Podcast: https://pod.link/1730433175Our episode together!! https://open.spotify.com/episode/4FabBiPRj5M3zVMHtm1Avo?si=ZB2Mpva_QgqAsQnMEkZ7Fg Instagram: https://www.instagram.com/inspiredmediacoTikTok: https://www.tiktok.com/@inspiredmediaco JOIN 30-DAY INSTAGRAM CHALLENGE: https://www.youtube.com/watch?v=rASyMZpjFbc&t=1098sTIME STAMPS00:00 Intro4:40 Alyssa joins us!!6:00 What is a lifestyle creator in 2025?8:00 Why day-in-my-life vlogs aren't enough anymore10:00 “Unselfish vlogs” – how to vlog in a way that actually performs12:45 The secret to making your vlogs more interesting14:30 Do you have to vlog to be a lifestyle creator? (Spoiler: no)17:00 Niching down within yourself – why this changes everything21:17 Signature style series – how to stand out as a lifestyle creator23:45 What makes a brand memorable on social media26:00 Why repeating yourself online is a good thing 28:00 Balancing your CEO brain vs creative heart as a creator30:00 Cutting your inspo scrolling in HALF31:30 How to implement the lifestyle method as a creator 35:55 Post-work social: LA podcast trip mini-recap 37:43 45-day challenge for Q2?? 39:11 Instagram challenge update⋒ FOLLOW BUSY BLOOMING ⋒TikTok: https://www.tiktok.com/@busybloominggInstagram: https://www.instagram.com/busybloomingg/LinkedIn: https://www.linkedin.com/company/busy-blooming/Join the community: https://www.busyblooming.ca/⋒ FOLLOW TESS ⋒Instagram: https://www.instagram.com/tessbarclay/TikTok: https://www.tiktok.com/@tess.barclay⋒ ABOUT US ⋒Welcome to the Busy Blooming YouTube channel! Every week, we host our podcast show, Busy Blooming to give you the energy, advice & motivation you need to build your brand, content & business! You will also find vlogs from our founder, Tess Barclay, of working at Busy Blooming in Toronto, behind the scenes of our events & more!

Are ergonomic loupes and fancy chairs really worth the investment? Is back pain an inevitable part of being a dentist—or can it be prevented? Are you setting yourself up for a long, pain-free career in dentistry? What's the number one thing you should be doing right now to protect your body for the long haul? Dr. Sam Cope is back, and he's not just any dentist—he started as a physiotherapist before training in dentistry. That means when it comes to musculoskeletal health, posture, and career longevity, Sam knows his stuff. In this episode, Jaz and Sam revisit the crucial topic of back pain in dentistry and dive even deeper into what actually works to keep you practicing pain-free. So, if you clicked on this because you're worried about back pain, take this as your sign—your future self will thank you. https://youtu.be/lUC45aLXZKk Watch PDP220 on Youtube Protrusive Dental Pearl:  Motion is lotion. Staying active prevents back pain and keeps your career strong. If you're not making time for exercise, it's time to rethink your habits. Knowing isn't enough—action is what matters. Prioritize your health now. Key Take-Away: Posture and back pain have no direct correlation. Apprenticeships provide invaluable experience and learning opportunities. Investing time in learning and shadowing can accelerate career growth. Ergonomic tools can enhance comfort but should be tailored to individual needs. Mental health is crucial for dentists, and seeking help is a sign of strength. The human body can adapt to various postures with training. Choosing a specialization should align with personal interests and strengths. Preventative measures in ergonomics can improve career longevity. Continuous learning and adaptation are essential in the dental field. Choosing the right dental chair is crucial for comfort. Preventative strategies for back pain include regular exercise. Need to Read it? Check out the Full Episode Transcript below! Highlights of this episode: 02:05  Protrusive Dental Pearl 04:26 Sam's Journey from Physio to Dentist 10:33 The Value of Apprenticeships and Mentorship 16:24 Niching in Dentistry 22:30 Ergonomics in Dentistry: Loupes and Chairs 27:03 Choosing the Right Chair for Your Comfort 29:54 Top Tips for Dentists to Prevent Back Pain  This episode is eligible for 1 CE credit via the quiz below.  This episode meets GDC Outcomes A and C. AGD Subject Code: 130 ELECTIVES (149 Multi-disciplinary topics) Aim: To highlight the importance of ergonomics and physical well-being in dentistry. To share strategies for preventing occupational strain and burnout. Dentists will be able to - 1. Assess the role of ergonomic loupes, chairs, and posture in reducing strain and improving long-term musculoskeletal health. 2. Understand the significance of muscle conditioning over posture correction. 3. Incorporate exercise routines to manage physical strain during long procedures. If you enjoyed this episode, you won't want to miss Got Your Back – Physios and Dentists – PDP025! #PDPMainEpisodes #BeyondDentistry #CareerDevelopment Click below for full episode transcript: Jaz's Introduction: Over 270 episodes ago, I had on Dr. Sam Cope when he was a a baby dentist, and he's unique because he's a physio who trained to then become a dentist. Back then, we discussed about back pain and dentistry and how to prevent it, and we talk a bit more about those themes today. Are ergo loops worth it? Jaz's Introduction:Are those posh Bambach kind of chairs. Are they worth it? What's the number one advice to have a career with longevity and good health from a back pain perspective and as a physio come dentist, what does Sam do? What are the things that he practices? Because he's a bit like when Christiano Ronaldo rejoined Manchester United. He was like a, he was a big deal, right? He is the goat. He's the greatest of all time.

“I can't go out and talk about my business until I figure out what my niche is.”I hear this all the time. And don't get me wrong, I love a niche and I think you should have one.But the thing is, obsessing over your niche too early in your business can actually hold you back instead of helping you. If you think you have to be absolutely clear on your niche or your audience before you can put your name out there and look for business, you might be making a huge mistake that will set you back.Niching only works when you do it the right way. Today, I'm going to explain why that is and how to do it successfully.Tune into this episode to hear:Why picking a niche can totally backfire if you're missing this one thingHow working with different types of clients helps you find your niche What you need to do to validate if a niche is the one for youMentioned:E. 145: Emily Wilkins on How Niching Down and Owning That Niche Allowed Her Business to ThriveResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Hey Weirdos! We love shining a spotlight, here at Work it Weirdo, on people with the most niche, passion-fuelled jobs, and this month's Professional Weirdo is exactly that! Sarah Spreadbury, founder of Wedding Day Dog Nanny, is passionate about making sure your beloved dog enjoys your wedding day just as much as you do! Yes, it's her real job! In this episode we discuss:Niching - no matter how weird or specific!Owning your specific zone of genius and being seen as the go-to in your areaNaming your businessOutsourcing to growScaling and expanding your teamThe challenges of a marketing in the Wedding Industry with an ever-renewing audienceThe impact of Covid on her 2019-launched bizAs well as navigating the challenges of marketing something people may not know existsPlease welcome your dog's new best friend and wedding-day hero, Sarah, to Work it Weirdo!Sarah's Links:Website - https://www.weddingdaydognanny.co.uk/Instagram - https://www.instagram.com/weddingdaydognanny/Facebook - https://www.facebook.com/wddognanny/If you aren't already, please go give us a follow on Instagram, @workitweirdo and please share with your friends! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back. Key Timestamps:[00:04:00] The Real Reason Coaches Get Stuck[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back[00:10:30] The Power of Niching (and Why It Makes Everything Easier)[00:14:30] Overcoming the Fear of Visibility[00:16:00] Coaching vs Mentoring: How to Balance Both[00:27:00] Do You Really Have to Coach Coaches to Succeed? Key Quotes from the Episode:“Mindset is about perspective – how I think about myself and my life. Is it supporting me, or getting in my way?” – Candy Motzek“Coaching is the back door. The front door is the tangible offer that gets people in – then you can do the deeper work.” – Jo LottCandy Motzek Podacst - She Coaches Coaches Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseOne-Stop Coaching Shop: Join the Waitlist Download the Free Digital version of Coaches' Planner (edition 2025)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you're kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don't Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Does YouTube intimidate or confuse you? Yeah, it confuses most of us. Recently one of my 300-hour graduates emailed in asking about all things YouTube. Rather than just respond to her email and answer her questions, I thought everyone could benefit from this conversation. Let's discuss the intricacies of building a successful YouTube channel and the importance of consistent content creation. Not only will I give you the inside scoop of how I use YouTube in my business, but I'll analyze my students channel and how she can optimize as well. If you have a YouTube channel you are not going to want to miss this one! Pull back the curtain on YouTube and discover:

Happy Spring Time Bookshelvers!As the temperatures are rising in the UK and spring has truly sprung we thought it would be a great time to spring clean our noggins about all things dog businesses. We are thrilled this week to bring you a talk with the wonderful Gretta Ford. Not only is Gretta a member of PACT, an ABTC Registered Certificated Clinical Animal Behaviourist (CCAB), a full member of the APBC and FABC (which is pretty darn impressive) but Gretta is also a business strategist for trainers and behaviourists! Steve and Nat speak from experience when they say that Gretta has helped them out with all sorts in terms of the business side of PACT and we wanted an informal chat that would be beneficial to people with both existing businesses in the dog training world AND those of you starting out. We cover A LOT! Including: The challenges faced by dog trainers in building successful businesses, The importance of having that “business mindset”, the crowded market for dog training services, and the emotional burdens that come with running a business, the need for support and fresh perspectives in the industry, the significance of focusing on one's own business and the importance of emotional health in the face of external pressures. We talk about the dreaded imposter syndrome and the importance of a stoic mindset. We explore strategies for effective marketing, the significance of having a strong online presence through a website, and the challenges of navigating social media. The discussion also touches on the potential for passive income streams, the role of gratitude in professional relationships, and the environmental impact of business practices in the dog training industry. We also chatted about the super interesting topic of the significance of aligning personal and business values, particularly in the dog training industry AND niching in dog training. All that as well as hearing all about Gretta's journey! All that along with some waffle from Nat and Steve about their brand spanking NEW FREE course and haberdashery's and what you may find within one… don't ask.You know you'll be have a better brain for listening so what on earth are you waiting for? Get it in your lug holes human!LINKS:Link to Gretta's amazing Set Up To Succeed website hereLink to Gretta's Dog Training & Behaviour website hereLink to PACTS free Breed & Body Language Course here

From his mom's basement to national commercial deals, Imran Khan reveals how he transitioned from residential closings to high-stakes hotel transactions. More than just an attorney, Imran is a connector, capital raiser, and master delegator who blends legal expertise with entrepreneurial strategy. If you're thinking about pivoting to commercial real estate or adding value beyond the paperwork, this episode is packed with real-world insights.   What you'll learn from this episode How to break into commercial real estate and build a niche in hotel transactions The power of delegation, automation, and systems to scale your legal or title business Key legal and operational differences between residential and commercial deals Steps to offer more value by connecting clients with capital and off-market opportunities Why your network and mindset may be your biggest asset   Resources mentioned in this episode Buildium Qualia Thryv   About Imran KhanImran is a seasoned real estate attorney specializing in national commercial and residential settlements. With a strong focus on closing transactions for hotels, multifamily properties, and retail centers, he is dedicated to streamlining and scaling the title and escrow industry. Beyond his legal practice, Imran is an active real estate investor, continuously expanding his portfolio, which currently boasts hundreds of doors. His expertise and passion for the industry drive his commitment to delivering seamless transactions and building long-term value in the real estate sector.   Connect with Imran Website: Alltech National Title LinkedIn: Imran Khan   Connect With UsLove what you're hearing? Don't miss an episode! Follow us on our social media channels and stay connected. Explore more on our website: www.alltechnational.com/podcast Stay updated with our newsletter: www.mochoumil.com Follow Mo on LinkedIn: Mo Choumil Stop waiting on underwriter emails or callbacks—TitleGPT.ai gives you instant, reliable answers to your title questions. Whether it's underwriting, compliance, or tricky closings, the information you need is just a click away. No more delays—work smarter, close faster. Try it now at www.TitleGPT.ai. Closing more deals starts with more appointments. At Alltech National Title, our inside sales team works behind the scenes to fill your pipeline, so you can focus on building relationships and closing business. No more cold calling—just real opportunities. Get started at AlltechNationalTitle.com. Extra hands without extra overhead—that's Safi Virtual. Our trained virtual assistants specialize in the title industry, handling admin work, client communication, and data entry so you can stay focused on closing deals. Scale smarter and work faster at SafiVirtual.com.

To stand out and sell — always, but especially in 2025 — you've gotta niche.Happily (especially if you are a personal brand), that DOESN'T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!Episode Shownotes:00:00 The importance of niching01:25 Common mistakes in niching03:06 Stages of business development09:17 The need for a niche in a crowded market12:31 Three-step process to effective niching13:04 Step 1: Choosing a profitable market17:05 Step 2: Going one layer deeper18:14 Step 3: Niching by vehicle25:29 Conclusion and next steps———Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on SubstackWant more? Here's how we can help you: → Free Workshop — Create our knowledge-based lifestyle business in 2025 → Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business. → Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

The first Shoot to the Top Webinar is on the 2nd of April and it's all about getting higher value clients for your business. ⁠⁠⁠⁠To find out more and book click here.⁠⁠⁠Dan started as an engineer and then moved over to running a photography business. Dan got a studio early in his career. When he started, there was a group of local businesseswith a shared space where he started with a desk. Then, as others left, he took over more of the space to make it his studio. Sam likes a few things on his website, especially the call to action “apply to work with us”.  Dan said he got the ideafrom the book “Booked Solid” by Paul J DiGrigoli It gives the impression that he is so busy that you have to apply to work with him as he is so busy. Dan has upended his about page, making it entirely about the visitor, not about him. Marcus asks about the video and Dan said he got into this due to demand rather than it being something he wanted to do. Dan outsources any work he gets in. So, he works as a creative director, but the sub-contractor films and edits the videos.he says there are lots of freelancers out there who can work with you. Dan says that estimating the edit time is one of the most challenging parts of a video quote. Marcus asks Dan about his style and he says his style develops as you shoot rather than trying to force a style upon your work. Sam asks Dan about his niching as his work is very niched. Dan says this is largely based on his background and who he knew when he was an engineer. Although initially he was very general, he then focused on a niche. Dan said he found that once he niched, everything became much easier in terms of marketing and getting referrals. Dan said the secret of niching is also that you don't have to stick to your niche with your work, only in your marketing. Sam also discussed the idea that niching allows you to charge more as you are a specialist, not ageneralist.Dan has a group he has put together called fathers of Focus. This is a group for photographers that he runs. Dan wants to help others. He finds that the business side of the business is something he enjoys and has lots of experience with. While many photographers don't feel confident in this area. So the group is to bring photographers together and give them confidence in running their business. The group is aimed at family focused men. To find out more about the group, youcan visit them here.Dan Barker is a former aerospace engineer who now runs a photography and video production business focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. He has a successful business which supports his family and now he helps others do the same through his mastermind community Fathers of Focus.To get the Shoot to the Top Podcast in your inbox every week to ensure you don't miss an episode,⁠⁠⁠⁠⁠⁠⁠⁠click here ⁠⁠⁠⁠⁠⁠You can connect with Dan on LinkedIn here

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Does your emotional attachment to your agency makes it difficult to make growth decisions? When you remove emotion from the mix and make decisions objectively, your realize more growth. After 21 years of running his business, today's guest realized he needed emotional distance and accomplished this by creating an alter ego who could assess the agency from an impartial point of view. This experiment proved remarkably successful. He's come to realize his true role in the agency and that much of it means working for his team, rather than the other way around. George Arabian is the CEO and founder of NVISION, a full-service digital marketing agency based in Toronto, Canada. He shares his journey into the world of digital marketing, how he managed to stop making decisions based on emotion, and how his transition to agency CEO has meant a bigger focus on how to help his team be the best they can be. In this episode, we'll discuss: Experimenting with innovation to stay ahead. Niching down does not mean limiting your agency. Becoming a true leader by working for your team. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Experimenting with Innovation to Stay Ahead George's passion for technology began at a young age when he started building computers. At just seventeen, he received what he humorously recalls as a request to "build an internet"—actually a website—for a local hockey shop owner. He quickly Immersed himself in learning html and put 500 hours into that first web project that paid him $400. One job led to another, eventually George started his own agency and has been running it since 2004. The digital landscape has transformed dramatically since George built his first website. Today, AI has helped make website creation faster than even before. However, what has remained constant throughout his journey has been his spirit of experimentation. For him, being in the digital marketing space is like being a "mad scientist." So he encourages his team to test new ideas and approaches in order to uncover novel solutions that set them apart from competitors. This experimental philosophy naturally led George's agency to expand beyond websites to integrate various marketing strategies—including SEO, advertising, and content marketing—into their service offerings. Why Niching Down Doesn't Mean Limiting Your Agency As he starts trying new services to expand his offering, George has found it very hard to narrow down that offer. On one hand, he feels genuinely and equally curious about SEO, CRM, email marketing, etc. On the other, he fears niching down will inevitably lead to boredom. Rather than forcing himself into a traditional service-based niche, George developed an innovative solution. He decided to center his agency around a conceptual focus: "creating human connection." This strategic pivot allows his team to maintain a clear, unifying purpose while still accommodating diverse projects and creative challenges that keep their work engaging. This approach is proof that niching down doesn't have to mean limiting yourself. It can enhance an agency's ability to experiment effectively. With a clear focus, an agency can explore an array of strategies and tactics within their niche, fostering a culture of innovation without sacrificing excitement or variety. The result is a business that remains creatively stimulating while still offering clients a clear understanding of the agency's unique value. How Emotional Distance Helps Make the Shift to Agency CEO As agencies grow, the challenges become more complex. Owners soon need to make a shift in focus from day-to-day operations to strategic leadership. Making the transition to Agency CEO was quite challenging for George, as he tried to detach himself from operations after twenty-one years of running the agency. It's a pretty common challenge for agency owners. For George, this deep emotional connection to the agency often led to rushed decisions as he stressed over the well-being of his team members. To create the necessary emotional distance, George developed a second more objective persona. One day, he arrived at work embodying this detached perspective, pretending it was his first day at an unfamiliar agency. Through this lens, he observed operations critically, documented his findings, and identified previously overlooked gaps and inefficiencies. With this approach, he was able to re-conceptualize the agency as an independent entity that required optimal functionality rather than as an extension of himself. The results soon started to show as he built an entity where the team no longer turned to him for every decision. Although he admits not being needed was harder than he'd anticipated, he recognizes that this step not only enhanced operational efficiency but also fosters a culture of trust and collaboration. Why Being a True Leader Means Working For Your Team Beyond emotional detachment, transitioning to the agency CEO role requires embracing delegation as a fundamental component of both operational efficiency and team empowerment. This shift fundamentally inverts the traditional hierarchy—you'll find yourself working for your team rather than the other way around. Your primary focus becomes supporting their growth and development, removing obstacles, and creating pathways for their success. The sooner you implement this mindset shift, the sooner you'll cultivate leaders within your agency who can shoulder responsibilities that once fell solely on you. This allows you to step back and concentrate on strategic agency growth. This evolution doesn't happen overnight but develops gradually as you enhance your leadership capabilities through continuous learning, reading, and engaging with a community of like-minded agency owners. The more you participate in this process, the more you'll develop your ability to articulate and communicate effectively. How to Clearly Define Your Role in the Agency George clarified his role as agency CEO through a classic mastermind exercise—listing both his most and least enjoyable tasks to identify what he should delegate. This straightforward but powerful assessment helps reveal an owner's true passions. In his, case, it was mentoring team members, creating content, and supporting the team in landing major clients. Clearly defining these roles helped George focus on moving the agency forward and provided the necessary boundaries recognize when to intervene and when responsibilities belonged to others. While George acknowledges he's still not quite where he'd like to be, that clarity has brought him more freedom. He also embraces the fact that this doesn't mean all his problems are solved now. However, the perpetual problem-solving cycle isn't a flaw but rather the essence of agency work—an environment where strong problem solvers naturally thrive and find fulfillment. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Feeling stuck trying to help everyone and getting nowhere in your business? You're not alone—and this is exactly why you need a niche.In this episode of the NursePreneur Academy Podcast, we're getting REAL about one of the biggest mistakes new nursepreneurs make: trying to serve everyone and ending up helping no one.I'm walking you through how to find your 6-figure niche as a nursepreneur—one that's profitable, purposeful, and scalable. If you've been spinning your wheels trying to figure out who you're here to serve (and how to make serious income doing it), this episode is for you.

Sarah Short is the founder of The Coaching Revolution, and in this episode, she discusses the importance of niching for coaches, including its role in preventing burnout and increasing the chances of success in coaching businesses. What You'll Hear In This Episode: - How to find and leverage your niche. - Understanding your target audience's language.  - Focusing on the right clients and using personal experiences to identify potential niches. - Why quality of clients is more important than quantity of clients. - A sneak peek at Sarah's upcoming 4-day "Nail Your Niche" challenge.

Many therapists and psychiatrists dream of running their own private practice—setting their own hours, choosing their clients, and working independently. But what happens when the reality doesn't match the dream? In this episode, Dr. Choulet pulls back the curtain on what it really takes to run a successful private practice—especially one that operates on a cash-pay model. Spoiler alert: It's not just about being a great clinician. If you're not passionate about networking, marketing, and building your brand, you may struggle to make it work. Dr. Choulet shares why niching down is a game-changer, how branding can make or break your success, and why investing in your visibility is just as important as your clinical skills. She's built a thriving practice that serves high-profile clients, from professional athletes to business executives, and she's here to share her biggest lessons—so you can decide if private practice is the right move for you. If you've ever wondered why some private practices thrive while others barely survive, this episode is for you. Resources Mentioned In This Episode Read the full show notes here Use the promo code "GORDON" to get 2 months of Therapy Notes free Website Design Packages from Inflow Google Ads for Therapists Start Consulting with Gordon The PsychCraft Network Mental Health Wear TN Meet Dr. Brook Choulet Dr. Brook Choulet, M.D., The Performance Psychiatrist™, is the founder and CEO of the Choulet Performance Psychiatry®, President of the Maricopa County Medical Society Foundation, and President of the American Board of Sports and Performance Psychiatry, of which she is one of the seven founding members. With a focus on concierge Performance Psychiatry®, Dr. Choulet guides professionals, athletes, and their families towards unparalleled mental health and performance optimization by offering bespoke mental health care services for both adolescent and adult patients. She holds a Certificate of Additional Training in Sports Psychiatry from the International Society for Sports Psychiatry (ISSP) and is a preferred provider on the NBPA, NFLPA, USSF, USOPC, and MLBPA's Mental Health Directories. Dr. Choulet's expertise has been pivotal in shaping mental resilience in sports at its highest level, and she worked for two seasons as a Consulting Team Psychiatrist for the NBA Phoenix Suns and WNBA Phoenix Mercury. Dr. Choulet is a regular contributor to Forbes SportsMoney and is a Forbes Health Advisory Board member who reviews and consults on Forbes Health articles. She also contributes her expertise to the American Psychiatric Association's publications and Psychology Today's Sports & Performance Psychiatry column. She also provides expert advice each month to local Arizona publications, including Paradise Valley City Lifestyle Magazine, Stroll Biltmore, Stroll Desert Mountain, and Stroll Paradise Valley, as part of her commitment to cultivating the mental health and well-being of her local community. Website Facebook Instagram LinkedIn

Is your podcast too broad to succeed? In this episode, I dive into the “uncomfortable truth” about niching down—why being too broad can slow your growth and how getting specific can open more doors. I share real lessons from podcasters, break down the difference between chasing listens and building a loyal audience, and explain how businesses use specialization to stand out. Whether you're just starting or refining your approach, this episode will help you get clear on your next steps.Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/A free 30-minute call with Kevin: https://bit.ly/3E0ieM0If you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Show notes:(3:43) Real-life example: Niching for monetization(5:20) The trade-offs of broad Vs. Niche audiences(8:41) Why successful brands stick to their niche(11:05) A case study: How niching led to profit(11:33) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions. (14:47) Tactical takeaways for podcast growth(19:19) The power of industry-specific guests(23:14) Podcast growth coaching opportunity(24:56) OutroLooking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696If you're looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114Podcast Growth Nation is up and running! If you're looking for a group of other amazing podcasters like you, here's your spot!https://www.facebook.com/groups/3361307260840872Send us a text

Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'm talking about niching. Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve. Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people? Me too, my friend. Me too. But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone. Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Most lawyers try to market everywhere, hoping to attract more clients—but end up blending into the noise. The real winners? They own their space by becoming the go-to attorney in their city.In this episode, Sam Mollaei and Neil Tyra reveal the power of geographic micro-niching—a strategy that eliminates competition, builds an unstoppable referral engine, and makes you a household name in your local market.If you're tired of being just another lawyer and ready to stand out, attract high-value clients, and dominate your city, this episode is your blueprint.Key Takeaways from Sam and Neil:1. Stronger Brand Presence in Your CommunityA hyper-local focus builds brand familiarity, making you the go-to legal authority.By forming strategic partnerships with businesses, financial planners, and medical providers, you strengthen referral networks and increase credibility.2. Sam's Omnipresence StrategyTo dominate your city, a $3,000/month budget ($100/day) split across Facebook, Instagram, TikTok, and YouTube creates a celebrity-like presence.Even with a $2,000/month budget, a strategic allocation ensures strong visibility and impact.3. Faster Market Saturation & Less CompetitionBy narrowing your geographic focus, you can quickly dominate local advertising, SEO, and community engagement. With fewer competitors in your space, your firm naturally becomes the top legal choice.4. Enhanced Client Experience & Higher Referral RatesServing a close-knit community improves responsiveness, accessibility, and trust, leading to better client relationships. Happy clients drive strong word-of-mouth referrals, while Google reviews mentioning your city boost local search rankings.5. Hyper-Targeted Marketing That ConvertsFocusing on geo-targeted ads, community-driven sponsorships, and local events ensures your firm reaches the right people.This hyper-targeted approach builds trust, increases engagement, and drives more conversions.6. Scaling Up: How to Expand Without Losing Your Local EdgeBefore expanding, ensure complete dominance in your primary market to maximize impact. Then, replicate your hyper-local strategy in new locations while maintaining a strong community connection. "Instead of trying to be average in your state, you want to be the dominant player in your city—essentially owning it." — Sam Mollaei"More so than packing your website with keywords and other SEO marketing techniques, when you get independent reviews to repeat your marketing keywords in their reviews... it's freaking gold." — Neil Tyra

Welcome to the Art of Value Whispering podcast   Today, I'm talking about The Power of Focusing on Your Ideal Clients. One of the biggest concerns I hear from business owners is: "Do I really need a niche?" Many entrepreneurs worry that narrowing their focus means turning away potential clients and limiting their income. But the truth is, working with the wrong clients can drain your energy, lower your confidence, and lead to burnout. ‍ In this episode of the podcast, I reveal why narrowing your focus actually leads to more success, not less. Join me in this episode to learn how identifying your dream clients makes marketing easier, sales more natural, and your income more predictable.  ‍ And gain practical steps on how to pinpoint your ideal clients, craft messaging that resonates, and use social media effectively. ‍ If you're ready to attract the right clients and build a business that aligns with your values, don't miss this episode! ‍ “You don't need to be everywhere on social media. You only need to be where your dream clients are. Market smarter, not harder.” - Melitta Campbell ‍ In this Week's Episode... ‍ You will discover: ‍ ‍ How working with the wrong clients can drain your energy and slow your business growth How to define your dream clients beyond basic demographics for deeper connections The power of speaking your dream client's language in your messaging How to attract more clients without being everywhere online The importance of focusing on consistency and value rather than daily content creation Ready to Take Action? ‍ Take 10 minutes to write down who your dream clients really are. Identify one way you can add value to them this week. Follow the Magnetic Messages Challenge Replay (Free) in the Dream Clients Club here to refine your messaging and impact. ‍ “Stop chasing the wrong clients and start attracting your dream clients who value your work. Learn how to niche without limiting your business.” - Melitta Campbell ‍ ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call ‍ ‍ Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. ‍ You can register for this free online event here > ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... How to Attract More Clients Without the Overwhelm How to Stand Out in a Crowded Market Succeeding Against the Odds - Estelle Keeber The Power of Belief: How to build your business confidence & naturally attract more clients Dreaming Big for your Family and Business - Miki Maruko ‍ ‍ > More Podcast Episodes ‍

Overcoming Obstacles to Success: Avoiding Common Pitfalls for Coaches and SpeakersSummaryIn this solo episode of Present Influence, John, despite battling the flu, shares insights and personal experiences on overcoming common obstacles to success. He emphasises issues such as taking on too many unimportant tasks, the fallacy of busywork, and the importance of niching down as a coach or speaker. John also discusses the significance of focusing on actionable steps rather than just the end goals, strategies for maintaining self-motivation, overcoming self-doubt, and the inevitable nature of change. Listening to this episode will offer strategies to help coaches, speakers, and consultants streamline their journey to success.You can listen to The Coaching Clinic's episode on Niching here: John & Angie talk nichingChapters00:00 Introduction and Personal Update00:49 Common Obstacles to Success10:09 The Importance of Niching Down15:43 Focusing on Actions Over Results19:03 Staying Motivated and Consistent24:19 Honorable Mentions and ConclusionGo to presentinfluence.com to get your copy of my guide to building authority through podcast guesting and for speaking enquiries or connect with me on LinkedInThanks for listening and please give the show a 5* review if you enjoyed it.

Picking a specific audience to speak to is a fast track to being seen as an expert. Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.We've been talking about how to be seen as an expert by your prospects and clients — even before you've built authority online. In this episode, I'm talking about niching. I'll explain what it really means and share the biggest mistake I see people make. Tune into this episode to hear:The best time (and the worst time) to commit to a nicheHow to pick a niche (the No BS way)Why having a niche helps you build authority fastHow a niche helps you stand out to prospectsResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Today, we are learning from Marsha Shandur. Marsha, of Yes Yes Marsha, believes that Storytelling is the key to instant connection, clear, effective communication, and changing the world for the better. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of executives, entrepreneurs and professionals across the world. Before launching her business, she spent 15 years working as a Radio DJ and Music Supervisor for hit TV shows and films, where she gained a powerful understanding of how to communicate in a way that creates connection, trust, engagement and loyalty. Let's get started... In this conversation with Marsha Shandur, I learned: 00:00 Intro 02:45 Should Canada become a part of the USA? 04:00 All borders should be open to everyone. 04:40 From telling a story on stage, to coaching the storytellers for the next events. 06:20 The storytelling history in her family. 08:25 Ethically persuasive storytelling. 13:15 The internal monologue of potential clients for service providers. 14:35 As a service provider you don't want people that you can't help. 17:20 As an entrepreneur finding the balance between doing good work and paying rent. 19:45 True Stories Toronto falls in that bucket of free and is considered more like art. 21:35 The origin story of True Stories Toronto. 23:25 How storytelling and connection can give you hope in turbulent times. 24:50 Lack of empathy and shame are the roots of most evil in the world. 26:05 Building a relationship with people. 50% of the sales happen in the follow-up, and 80% of the people only follow up once. 27:20 When you are telling a story, you are making a movie inside your listener's brain. What did it look like? How did you feel? 30:05 The chemical effects of storytelling in your brain. 30:30 A story example of how to sell something technical. 32:05 Where do you find stories to share? 36:25 Using storytelling in videos on LinkedIn vs TikTok. 40:35 Done is better than perfect. 42:35 Bigger quality will also bring more quality people. 46:10 Learning how to be confident on camera. 47:40 Niching is important to attract the people that really want to work with you, and video is really helpful for niching. 48:50 The marketing trick that works, even when you know and recognize the techniques. 52:05 A rising tide lifts all boats. 52:55 One of the badass things you can do in sales is to promote someone else. 55:25 If masterminds were a standard in every industry, the world would be a different place. 58:50 It's not the job of your partner or friends to know everything about your business. More about Marsha Shandur: https://www.linkedin.com/in/yesyesmarsha/   Find out more — and see Marsha in a LOT of wigs — at YesYesMarhsa.com https://truestoriestoronto.com/  Marsha on YouTube Marsha on TikTok https://www.youtube.com/@truestoriestoronto  Wikipedia page on Marsha https://yesyesmarsha.com/decideforimpact (overview of people she mentioned in this conversation and a gift for you.) Resources World Domination Summit Chris Guillebeau (Wikipedia) Seth Godin - This is marketing Jonathan Fields www.rebelsforpeace.org The Moth podcast - bij MothWorks True Stories Told Live London Kendrick Shope (YT) Sage Tyrtle – storyteller Jill Farmer Talking Shrimp by Laura Belgray - LinkedIn Jeff Harry Lara Wellman - 1950's work wife SmarterQueue - posting on social media www.hollygstudios.com Andy Ashton Rachel Allen - Bolt from the Blue Copywriting Jess Manuszak - of Verve & Vigour Copywriting Co. Mastermind: Shilbee Dhalla-Kim, Ginny (Virginia) Santos, and Karla Smith. Courtney Carver of Simplify Your Life - Be More with Less Michelle Barry Franco Arthur Thuot, storytelling Video of the conversation with Marsha Shandur https://youtu.be/wwbMH1JqHxY

Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they've never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!  In this episode of Health Coach Academy, we're talking to  Brave Moon Podcasts' Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!  Notable Quotes  “That's what I really love about podcasting, and that's ultimately why I became so passionate about it, is that it's allowing us to have deeper conversations about things that matter most.” - Jamie Kennedy   In this Episode of Health Coach Academy Omar introduces the episode's guest, Jamie Kennedy (01:30)  Jamie Kennedy's origin story and how she ended up in the podcast space (03:39)  Podcasting statistics: you only need 21 episodes (05:40)  The contrast between social media and podcasts (06:35)  The power of podcasting as a marketing outlet (08:30)  The biggest thing to consider when starting a podcast (11:20)  Niching down to become ruthlessly specific (13:50)  Aligning contents' goals with their content (16:06)  The value of having a lead magnet to collect emails (17:22)  What stops podcasters from getting to 21 episodes (19:24)  A long-time listener who never left a review (22:28)  Why people don't leave reviews (23:17)  Podcast analytics: look at the consumption rate, not the download count (25:03)  Increasing podcast downloads by including show notes (29:50)  Which platforms to upload podcasts (31:44) Putting the show notes in the episode description (33:12)  Utilizing targeted ads in podcasts (36:57)  Where to find and keep up with Jamie Kennedy (41:37)  Relevant Links  Jamie Kennedy LinkedIn Brave Moon Podcasts – Website | LinkedIn | Facebook | Instagram Brave Moon Podcasts Contact Brave Moon Podcasts: FREE Niche Brainstorming Sheet    Don't forget to check out! The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch  Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to iTunes for more episodes!   

Book a 90 Minute Financial Health Consult ⁠to get an actionable plan to better manage your finances.–In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™, sits down with Zach Colman, the founder of GymMark, a branding agency for studio and boutique gyms.The conversation focuses on how to build your personal brand as an online coach by focusing on connection, confidence, and contributions. We also dive into the future of AI and importance of human connection in the coaching space.Connect with Justin Green on⁠Instagram⁠Connect with Zach on LinkedIn–00:00 Introduction to the Podcast00:17 Meet Zach Coleman: Branding Expert01:06 Defining Branding: Beyond Logos and Colors03:44 The Three C's of Branding08:46 Connection: Building Authentic Relationships10:41 Confidence: Learning from Failures13:01 Contribution: Adding Value to Your Audience14:51 Applying Branding Principles to Your Business17:41 Building Community and Connection22:51 Understanding Brand Values and Vision23:20 The Role of Niching in Branding24:43 Connecting with Your Target Audience26:24 Balancing Business Growth and Personal Values30:15 The Impact of AI on Business and Marketing38:14 Common Personal Branding Mistakes42:58 Final Thoughts and Conclusion

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Defines your niche for clearer branding and easier marketing→ Attracts your ideal clients so you stop chasing leads and start getting referralsAre you a real estate agent ready to grow your business in 2025? Discover why every realtor needs a niche and how it can transform your real estate business. In this video, I'll show you how niching down can boost referrals, streamline your lead generation strategies, and create a standout client experience that drives success.Here's what you'll learn: - How defining your niche creates clarity in your branding and marketing. - Proven strategies to attract ideal clients while improving time management. - Real-world examples of successful niches like move-up buyers, relocation specialists, and luxury listings. Gone are the days of chasing leads and grinding 24/7! Instead, I'll guide you to build a referral-driven business using sustainable systems, social media strategies, and an abundance mindset. It's time to attract dream clients, deliver a world-class client journey, and create a thriving real estate business.If you're ready to stop guessing and start growing, schedule your FREE strategy session today! Together, we'll map out a plan to elevate your business with systems that work for YOU. Watch now to take the first step toward a more scalable, stress-free real estate business!

Finding high-paying clients might not require you to venture far beyond your doorstep. Local businesses are often overlooked but have a lot of potential that could benefit your service-based business. Today we are deep diving into how you can leverage the local advantage to grow your clientele while also improving your own community.Topics Covered In This Episode:Leveraging local businesses to find high-paying clients in your area can be a great option since there are businesses everywhere regardless of your town's size!Niching down doesn't always mean local; it can be location-dependent, like HVAC companies, restaurants, etc.Making a comprehensive list of local businesses is crucial; start with those you frequent and notice within your community.Consider the "four B's" (buses, benches, brochures, billboards) to identify businesses actively marketing themselves.Various methods can be used to connect with local businesses: cold calling, cold emails, in-person networking, and asking for referrals.Local networking groups provide opportunities to build trust more quickly with potential clients.Facebook groups specific to your area can be gold mines for identifying local business opportunities.Local clients often establish longer relationships with service providers compared to online businesses, providing more stability.Find the full show notes at:  https://brandimowles.com/245Loved This Episode? Check Out More Here. ⬇️CLICK HERE TO LEARN ALL ABOUT THE MARKETING MINUTE TRUST LADDERAdditional Resources:Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.Episode 44: Using Local Workshops to Get More Clients with Shannon McKinstrie - LISTEN HEREFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency in need of a rebrand? Many of us are accidental agency owners who threw together a brand without fully understanding our niche or service offering; starting with just a basic name and logo. As the agency evolves this may signal the need for a strategic brand refresh. Today's featured guest runs a rebranding agency and shares the scenarios that could justify a rebrand, the difference the right will name make for clients to differentiate you, and share some rebranding strategies to keep in mind. Jim Heininger is a seasoned agency owner based in Chicago who runs two agencies: Dixon James, a strategic communication and change management firm, and the rebranding specialists known as the Rebranding Experts. With over 25 years of experience in the public relations industry, Jim discusses the importance of building a strong agency presence, why your name matters, and when is the right time to think about a rebrand. In this episode, we'll discuss: 2 big reasons agencies rebrand Why names matter for brand differentiation. Things to consider before renaming your agency.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. What Does Brand Mean? Jim built his career in the agency environment, spending 25 years in public relations working for some major agencies like Bushman Hillard and Ketchum. Later on, he worked for McDonald's as a communications strategist tasked with helping them get through some brand issues they faced at the time. His time at McDonald's taught him a lot about the perspective on agencies and how to form great client relationships to get the best work out of your agency. This time proved transformative for his career, it was when he had the opportunity to start his own agency and also when he started learning more about branding. Jim defines a brand as the comprehensive collection of experiences and assets that define a company, extending far beyond visual elements like logos to encompass customer experience, brand promises, and their fulfillment. While a brand ultimately exists in customers' minds, and you'll never be able to control how customers perceive it, you can influence that perception. Influential figures like Steve Jobs understood the importance of brand narratives and greatly admired Nike, which has mastered the art of branding by creating a strong identity that transcends their products. Businesses should actively manage their brand perception rather than allowing external forces to dictate it. Hence, it is only logical they consider rebranding once the brand no longer represents their business. 2 Big Reason to Consider an Agency Rebrand According to Jim, agencies are the business category that most frequently undergo rebrands. It makes sense, given so many are accidental agencies. Many agency owners begin as skilled practitioners who establish a business in response to growing client demand, often resulting in a created brands that may not stand the test of time. There are two common reasons why founders consider a rebrand: Make it all about the business, instead of yourself. Many agencies initially build their brand around the founder's expertise. As the business grows, however, there's often a strategic need to highlight the broader team's capabilities, reducing client expectations for direct founder involvement in every project. Niching down. Another common scenario prompting a rebrand is when an agency decides to niche down its services. While owners might worry about alienating existing clients through rebranding, Jim notes that clients typically focus more on service quality and results than brand aesthetics. Rebranding is not merely a cosmetic change; it is a strategic decision that requires careful consideration. If your current brand fails to differentiate you from competitors or clearly communicate your value proposition and target audience, it could be time to rebrand. Success lies in approaching it as a strategic initiative, involving key stakeholders, and maintaining focus on innovation and market relevance. Ultimately, a well-executed rebrand not only revitalizes an agency's image but also reinforces its commitment to delivering exceptional value to clients in an ever-changing environment. Why Names Matter for Brand Differentiation If we look around, we're surrounded by big brands with names that didn't necessarily mean much before their success gave it meaning. For examlpe, did “google” even mean anything before 1998? It's natural to ask ourselves then if a name is really that important. For small businesses, yes, a name is very important because it's your opportunity to put something compelling out there, capture the audience's attention, and differentiate your business. Nowadays it's getting harder to name a corporation, as it seems the good names are all taken. This has led to a trend of using unconventional names, which, while potentially memorable, risk confusing potential clients. The balance between distinctiveness and clarity has become a critical consideration in the naming process. Jim's approach to rebranding starts with a name that is packed with meaning, is exciting to the client, and inspires them to put together a cohesive elevator pitch. A well-chosen name should serve as a foundation for effective storytelling, enabling businesses to communicate their value proposition clearly and memorably. Things to Consider Before Renaming Your Agency A name serves as the first point of contact between a brand and its audience and should encapsulate the essence of the agency's mission, values, and unique offerings. There's a lot of work to be done before landing on the perfect name, like understanding your differentiators, your promise to customers, and the legacy you want to leave. Understanding these elements correctly will help you come up with a clear brand promise and a word that represents that promise and brings it to light. Additionally, think about the type of word you want. Do you want a descriptive word? Do you want to coin a term? Or maybe borrow meanings from existing words that can be contextualized within the industry? Naming, therefore, becomes a strategic endeavor that requires a deep understanding of the agency's strengths and the value it offers to clients. Just remember the approval timeline associated with trademarking a name can take up to a year, which is why agencies should be confident in their chosen name and conduct a thorough review process, ensuring that it not only resonates with the brand's identity but is also legally viable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Do you run a creative business? Are you reaping the benefits of trading off your creative style? If not, we're here to convince you that its a great idea and a total game changer for the creative entrepreneur. In this episode we dig into the commercial and creative benefits of finding and trading off your creative style. We'll be sharing success stories of entrepreneurs who've really leaned into their creative flare with incredible results and we'll be tackling some of the common misconceptions about niching. If you run a creative business and are frustrated by attracting the wrong clients, feel like you don't have the trust and creative freedom you'd like or are simply yearning to be more authentic in your work then this episode is for you.#creatiestyle #creativeflair #empoweredentrepreneur #creativebusinessThe links to the other episodes we mention are here:The Value in your Authentic Work : https://podcasts.apple.com/us/podcast/the-value-in-doing-your-authentic-work/id1653753664?i=1000677586602Finding your Creative Magic : https://podcasts.apple.com/us/podcast/finding-your-creative-magic/id1653753664?i=1000661000291Finding your Magic : https://podcasts.apple.com/us/podcast/finding-your-magic/id1653753664?i=1000597388080Inspiration : https://podcasts.apple.com/us/podcast/inspiration/id1653753664?i=1000587163796 Hosted on Acast. See acast.com/privacy for more information.

Ready to elevate your storytelling game? This week Michelle talks to Sarah from The Deckery to deep dive into the world of presentation design. From transforming pitch decks into works of art to the secrets of cutting the clutter and landing that $50 million deal, you'll learn how to make every slide shine. Whether you're a seasoned designer or just starting out, Sarah's journey from business admin major to the founder of The Deckery will inspire you to find your own niche and thrive.   Sarah is the Founder of The Deckery, a presentation design agency that helps businesses communicate with clarity and confidence. Under her leadership, The Deckery has crafted decks and marketing materials seen by executives at Amazon, Netflix, Disney, and Walmart—one even played a role in securing $10M in funding. With a background in design and storytelling, Sarah has worked across industries like hospitality, cannabis, and retail, with projects featured in Newsweek and Architectural Digest. Previously, Sarah was part of Avison Young's Global Rebrand Design Team, leading design testing and training for over 120 marketers. At The Deckery, Sarah's committed to turning ideas into impactful presentations that leave a lasting impression.   ------------------------ In today's episode, we cover the following: Inside of the KMA Facebook group Sarah's career path and design journey Niching down to your zone of genius What a prepared client looks like Using AI imagery in presentations Leveraging social media for client acquisition Why AI is replacing Fiverr Marketing your business as a founder Sarah's launch party Travel plans and working alongside multiple timezones ----------------------- GUEST INFO: To learn more about Sarah and how she can create your next pitch deck, follow her on LinkedIn @SarahMammen visit her website, TheDeckery.com ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Learn how to niche down and drive predictable growth. Today, we're diving into the secret weapon behind some of the world's fastest-growing companies niching down. We'll explore why businesses that specialize getting laser-focused on who they serve and how they serve them tend to grow faster and more sustainably. Joining me today is Joe Beecroft, one of the driving forces at Predictable Profits, where he's helped countless entrepreneurs grow and scale their businesses. With a track record that includes helping 15 companies land on the Inc. 5000 list, Joe knows what it takes to succeed. He's here to share some incredible insights on how niching down can lead to massive growth. Let's get started! In this episode you will: Niching down allows businesses to focus on a specific audience, making marketing, sales, and operations more streamlined and effective. Specialized businesses tend to command higher prices and retain clients longer due to their expertise in solving targeted problems. Defining a clear market, specific problems, and a unique process creates a powerful foundation for scalable growth. Businesses that align their messaging and offerings with their "super consumers" see higher retention and referral rates. Trying to serve too broad a market leads to inefficiency and missed opportunities for deeper market penetration. Choosing a niche doesn't exclude all other opportunities but ensures that marketing and systems are designed for a focused audience. Data-driven decisions about your niche can help identify the most profitable and impactful areas of growth for your business. All this and more, on this week's episode of Beyond 7 Figures. Don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: predictableprofits.com/book https://www.coreandmoretechnologies.com/ https://predictableprofits.com/ https://www.youtube.com/@PredictableProfits https://www.facebook.com/PredictableProfits https://www.linkedin.com/company/predictable-profits/

Niching down isn't just about choosing a focus for your blog—it's a total mindset shift. In this episode of The Sassy Solopreneur, Jamie dives into the mindset behind niching down and why so many food bloggers are afraid to do it. She explains why niching down is the very key to long-term growth. If you've been overthinking your niche or feel stuck, this episode will give you the clarity and confidence to take the leap.→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • Email • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Are you tired of being told to "niche down" when you have a diverse skill set? You don't need to specialize in just one thing to charge premium rates, you need a signature framework that clearly communicates your value. In this episode, I break down why niching isn't the answer for every service provider and how creating a structured framework can help you stand out, attract high-paying clients, and position yourself as an expert.Key Points Covered:✨ Why trying to "do it all" keeps you stuck in low-paying, task-based work ✨ The real reason premium clients invest—and it's not about specialization ✨ How to package your skills into a premium framework without limiting yourself ✨ Real-life examples of VAs and OBMs who transformed their businesses using this methodIf you're ready to ditch the niche, embrace your strengths, and build a scalable, in-demand business, this episode is for you!Learn how to create your own signature framework: 

Find the full transcript for this episode and other resources at ProsperousCoach.com/317.Mentioned in this episode:EPISODE #73 - Do You Fit ONE of These Coach Archetypes?Nail Your Niche strategy session with RhondaYOU might not need a coaching niche.Niching is a strategic choice that helps you stand out in the crowd, become known more quickly, and earn more.In my Nail Your Niche strategy session, coaches often start by saying something like this:“I've been struggling to choose a coaching niche for so long because I haven't found the RIGHT niche.”Then, we dig deeper to uncover what's really keeping them from make a choice.·      “I don't want to exclude anyone”.·      “I'm afraid what people will think if I choose the niche that excites me the most.”·      “I don't have enough credentials to pull off that specialty.”If you're in this camp, these doubts are natural. YOU CAN break through these limiting mindsets and choose a niche wisely.It's a HUGE opportunity for you to step into courage and be bold. Something all business owners do.Let's talk about why it's worth it to niche and one good reason not to. See what speaks loudest to you. Thank you! Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence. For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call. Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Episode 190 - Niching down so you can be an expert specializing in one genre of photography.The Transcript page - https://photographysidehustle.com/190The Photoshop for Photographers courseConvertKit - Set up a free account with a list of up to 1,000 emails.Please leave a voice message for Andy at SpeakPipe.com   Ask a question and get on the podcast, you know it makes sense.Join the Facebook Group and ask as many questions as you like.Visit PhotographySideHustle.com, and you get access to all the downloads, including the Pricing Calculator, mini-courses, and videos of how I process my RAW imagesSupport the showPhotographySideHustle.com - SpeakPipe - Facebook Group

As a multi-passionate queen who has spent my whole life being told I'm 'indecisive' because I love to explore my creativity, niching down was a tricky one. I'm talking about how I went about this and how you can do the same Submit your creative confession here - ⁠⁠⁠⁠https://brandyourbrain.net/confess⁠⁠⁠⁠  Get the Your Brain Online Workshop for only £9 - ⁠⁠⁠⁠⁠⁠⁠https://brandsbyrobin.com/your-brain-online⁠⁠⁠⁠⁠⁠⁠ Visit the Website - ⁠⁠https://brandyourbrain.net/⁠⁠  Sign up for the designer newsletter for all guts no jargon social media advice, tips and entrepreneur stories to your inbox (& you'll gain access to a vault full of freebies which is pretty cool imo) - ⁠⁠https://brandsbyrobin.myflodesk.com/peihdth3lu⁠⁠  Get Designer Resources - ⁠⁠https://brandyourbrain.net/resources⁠⁠ Work with Robin - ⁠⁠⁠⁠https://brandsbyrobin.com/services⁠⁠⁠⁠  Podcast Instagram - ⁠⁠https://www.instagram.com/brandyourbrain⁠⁠  Robin's Instagram - ⁠⁠https://www.instagram.com/brandsbyrobin/⁠⁠  Apply to be a Guest - ⁠⁠https://brandyourbrain.net/guest⁠⁠  Don't forget to rate the podcast, and hit the follow to keep up with new episodes.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #37, Anna Nadeina talks with Michael, Founder of Spiffy Checkouts, an intelligent checkout page platform. ----------Episode's Chapters-------------- 00:00 - Introduction to Spiffy 05:14 - Transitioning from Services to SaaS 10:01 - The Bootstrap Journey: Challenges and Strategies 15:04 - Ideation and Validating Business Ideas 21:06 - Preparing for Acquisition and Future Goals 24:06 - Understanding Spiffy: Use Cases and Value Propositions 27:00 - Narrowing Down: The Importance of Niching 30:23 - Finding Your Audience: Effective Customer Acquisition Strategies 33:50 - Lessons Learned: Mistakes and Growth in Building Spiffy 38:44 - Hacks for Success: Balancing Work and Creativity Michael - https://www.linkedin.com/in/michaelrhunter/ Spiffy Checkouts - https://spiffy.co/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

5 Years in RE as an agent, over 200 deals. Just started a team in 2022 with 5 agents currently. Work almost exclusively with investor clients both local and out of state. I invest in RE as well, have a rental portfolio of 37 doors and have done 2 house flips. Did property management for out of state clients for 2 years when I first went full time into RE. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

Are you ready to uncover the strategies that will make your business thrive in 2025? What's holding your business back from creating unforgettable client experiences and how will AI shape the way you grow your business? In the last episode of the year, I break down key predictions for 2025 to help you grow your business. I cover why focusing on a niche, clearly showing how you solve problems, and being authentic and personal are more important than ever. Drawing from my experience working with businesses of all sizes, I share tips on creating a unique framework, building stability, and strengthening client relationships to stay ahead in an AI-driven market. I also talk about the shift from transactional to transformational business models and why personal connections and storytelling matter. By letting go of what doesn't align with your goals and using automation wisely, you can create exceptional client experiences that boost profits, loyalty, and referrals. With a focus on clarity and action, I provide a guide to rethinking your services to stand out in a changing market. As you prepare for 2025, don't miss these insights on mastering your niche, sticking to solid strategies, and connecting deeply with your clients. Tune in to learn how these predictions can help your business thrive!   In this episode, I discuss: Niching and Problem Solving Experience and Frameworks Authenticity and Connection Stability and Focus Investment in AI Business Efficiency     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

Caro, an emotional wellbeing coach, joins me to explore topics like female leadership, perfectionism, societal pressure on women, cultural influences, emotional suppression, the loss of community, and the brutal reality of modern work. We also touch on AI, practical embodied tools, the importance of 'landing,' shifting embodiment, niching, and a bit of Colombian perspective. Plus, a reminder that emotions aren't good or bad—they're just part of the ride. A practical and engaging chat, especially relevant for coaches. Find out more about Caro here: https://caropadillacoach.my.canva.site/coaching-bienestar-liderazgo ------------------------------------------------------------------------------ Carolina Padilla Villegas is a Colombian Emotional Well-being and Conscious Leadership Coach based in Buenos Aires, Argentina. She is passionate about supporting women leaders in managing their emotions with clarity and confidence, reconnecting with their inner calm, and creating lives deeply aligned with their values—both personally and professionally.   With over a decade of leadership experience in multinational corporations as a Strategic Planner, Country Manager, and Regional Manager, Carolina intimately understands the challenges of high-stakes leadership. Her transformation—from corporate stress and chronic illness to emotional resilience and fulfillment—inspired her mission: to guide women toward authentic, sustainable leadership that integrates success, well-being, and joy.   As a certified Ontological Coach, Embodiment Coach, and Mindfulness Facilitator, Carolina combines her professional expertise with intuitive practices to create profound and actionable transformations. Her holistic approach blends mindset, embodiment, and emotional intelligence to not only address surface-level symptoms but to shift deep-rooted patterns and foster intentional, aligned leadership.   Carolina's work is grounded in supporting women to lead their lives with calm, clarity, and joy, unlocking their full potential while embracing both purpose and pleasure. ------------------------------------------------------------------------------ Check out our YouTube channel for more coaching tips and our Podcast channel for full episode videos Uplevel your coaching with a free copy of Mark's latest eBook, The Top 12 Embodiment Coaching Techniques  Join Mark for those juicy in-person workshops and events Fancy some free coaching demo sessions with Mark?  Connect with Mark Walsh on Instagram  --------------------------------------------------------- As a thanks for being a loyal listener, we're sharing a cheeky discount code for $100 OFF our most popular Certification of Embodiment Coaching course:  CEC100PODCAST More info here: https://embodimentunlimited.com/cec/

On this episode of Great Practice, Great Life, Sue Ann Van Dermyden, a trailblazer in employment law, shares her remarkable journey from a defense attorney to the founder of a firm dedicated to workplace investigations. Sue Ann's insights reveal shifts in the field, such as the recognition of sexual harassment as discrimination and the influence of the Me Too movement. She illustrates the art of seizing opportunities, niching, and marketing in a constantly evolving legal landscape. Her story encourages legal professionals to learn from the best, study cultural and legal currents, and innovate ahead of the curve. Steve and Sue Ann's conversation explores the intricacies of workplace investigations, from defining scopes and gathering evidence to presenting findings. Sue Ann candidly discusses the challenges and successes of scaling a business within this niche, emphasizing the importance of succession planning and sustainability. With strategic support from leaders like Atticus, her firm has mapped out a future-focused growth strategy, underscoring the power of planning and adaptability in business development. As we venture into the integration of AI in legal practice, Sue Ann champions moving past traditional billable hours and embracing a forward-thinking mindset. Her pioneering efforts include founding the Association of Workplace Investigators and launching T9 Mastered for Title IX training, showcasing how passion and innovation lead to new professional pathways. By sharing personal anecdotes and experiences, she highlights the importance of community, collaboration, and aligning work with personal passions, inspiring lawyers to forge fulfilling careers beyond conventional limits. In this episode, you will hear: Sue Ann Van Dermyden's journey from defense attorney to founder of a workplace investigations firm Impact of the Me Too movement and shifts in recognizing sexual harassment as discrimination Challenges and strategies in scaling a niche legal business Integration of AI in legal practice and moving beyond traditional billable hours Founding the Association of Workplace Investigators and launching T9 Mastered for Title IX training Importance of succession planning, sustainability, and strategic growth Emphasis on community, collaboration, and aligning work with personal passions Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If there's a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com. Supporting Resources: Sue Ann Van Dermyden: www.vmlawcorp.com/sue-ann-van-dermyden-senior-partner Van Dermyden Makus Law Corporation: www.vmlawcorp.com Association of Workplace Investigators: www.awi.org T9 Mastered: t9mastered.com Law Firm Coaching: atticusadvantage.com/what-we-do/law-firm-coaching Glenn Gutek, Practice Advisor: atticusadvantage.com/our-team/glenn-gutek The Summit: nsslfc.com Grow Your Law Practice with AI: atticusadvantage.mykajabi.com/the-power-of-AI-workshop Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this episode of the Health Coach Academy Podcast, Omar Cumberbatch welcomes Emma Murphy, CEO of Eating Freely, to discuss the power of niching down and becoming a specialist in the health and wellness industry. Emma shares her journey from building a private psychotherapy practice focused on disordered eating to launching a globally recognized training program for health coaches and nutritionists. Learn why niching is crucial for attracting ideal clients, how to differentiate yourself in a saturated market, and the importance of addressing emotional eating and binge eating. Emma also delves into practical strategies for incorporating therapy-informed tools into health coaching, building strong local networks, and using lived experiences to connect with clients on a deeper level. Discover how Emma navigated challenges, including pivoting her business during the pandemic, and hear her inspiring vision for empowering practitioners worldwide. If you're looking to elevate your health coaching practice and make a meaningful impact, this episode is packed with actionable insights and expert advice. Connect with Emma Murphy and learn more about Eating Freely at eatingfreely.com.

Join Offer Bootcamp NOW: https://breadwinnerenergy.co/the-coach-academy You have until FRIDAY to get the 2 Live Workshop Bonuses when you join: - 90 Mins Live with me to build your program - 90 Mins Live with me to get 100 leads on repeat no social media & no ads Inside today's EP I am breaking down how to niche down & know what to look at when deciding your niche, how to name your program and what NOT to do when naming your program, as well as how to structure your program to be scalable while offer 1:1 support in a group model. If you have questions about OB shoot me a DM @itstaydaniels_llc

This week on the Marketing Secrets podcast, I hosted another exciting Q&A session packed with game-changing strategies for entrepreneurs, business owners, and marketers looking to level up their game. These sessions are where the magic happens as I dive deep into your questions and challenges, offering tailored advice and actionable solutions. We tackled a variety of challenges this time, from attracting high-caliber clients to fine-tuning complex offers and crafting the perfect pitch for niche audiences. I shared insights on identifying unique frameworks that differentiate your business, leveraging storytelling to sell high-ticket offers, and structuring events that drive value and engagement. For those wrestling with market segmentation or feeling overwhelmed by broad opportunities, we uncovered the power of niching down and leading with what truly lights you up. Key Highlights: Attracting Premium Clients: Learn how to create offers and events that draw top-tier audiences. Simplifying Complex Offers: Discover strategies to streamline your pitch for clarity and impact. Storytelling for Sales: Explore how to use story-selling to build trust and close high-ticket deals. Overcoming Overwhelm: Find out how to niche down and focus on what drives passion and long-term success. Monetizing Expertise: Get tips on structuring premium offers that align with your unique skillset and market demand. Whether you're looking for inspiration, tactical advice, or both, this episode has something for everyone ready to take their business to the next level. Tune in now and transform the way you approach your goals! And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Sign up for the FREE Masterclass - How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/In this episode, James Marland discusses how therapists can diversify their income and expand their reach by creating online courses. James shares insights into recognizing the right time to start a course, understanding the importance of solving specific client problems, and building a scalable model. With his experience and practical advice, this conversation is invaluable for therapists looking to grow their influence and create additional revenue streams.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:28] James's journey into helping therapists transform their knowledge into digital courses[04:46] The importance of establishing stability in your practice before considering an online course[06:58] Dispelling common myths about online course creation [08:28] Niching down to solve specific problems[14:53] Different models for online coursesLinks From the Episode:Free Course Creator Community with Weekly Accountability Check-In: https://courses.coursecreationstudio.com/offers/igKLNcn8/checkoutMore about James:James Marland helps therapists transform their expertise into scalable digital solutions, providing them with more freedom, flexibility, and the opportunity to make a greater impact. He created the Scaling Therapist Empowerment Program to guide therapists through this process. His passion for this mission comes from personal experience—when his family struggled for years to find the right therapist for his sister, they faced numerous setbacks and ineffective care. This inspired James to ensure that people in need can access quality, faith-based therapists. With over 16 years of experience in social services and mental health, he is dedicated to supporting therapists in growing their businesses and expanding their reach. In his free time, James enjoys camping, board games, and producing podcasts like The Scaling Therapy Practice.Websites:Course Creation Studio: https://www.coursecreationstudio.comSocial Media:Podcast: Scaling Therapy Practice on Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-therapy-practice-digital-course-creation-for/id1654020972LinkedIn: https://www.linkedin.com/in/jamesdmarland/Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639 Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

Brandi Mowles shares her journey from bankruptcy to building a 7-figure business by moving away from hourly rates to strategic packaging of services. She provides practical insights on pricing psychology, creating valuable packages, and adding consulting services to increase revenue while better serving clients.  Key Takeaways Moving from hourly to package pricing allows you to charge based on value rather than time Niching down helps streamline your business and makes it easier to create effective packages Adding consulting services can help you leverage your expertise and create recurring revenue When people pay for your expertise, they're more likely to implement and value your advice About Brandi Mowles Brandi Mowles, founder of Conversions For Clients™ and Strategist Society™ is a wife, mom, taco snob, podcast host, and online marketing expert. She transformed her family's life by building a 7-figure business in just two years, giving them more choices and freedom than she could have ever imagined.  Now she's obsessed with helping freelancers achieve success on their own terms while living a life they could have only dreamed about. Brandi lives in Georgia with her husband and two kids. They live for morning Peloton rides, taco Tuesdays, spontaneous vacations, and Fridays off. In This Episode [00:00] Welcome to the show! [06:08] Meet Brandi Mowles [08:19] Social Media Management [12:35] How To Price Yourself [18:32] Hourly Verses Packages [24:52] Creating Packages [34:26] Consulting [47:17] Connect with Brandi [48:57] Outro Quotes "What you find so simple and so easy that comes naturally to you, does not come naturally to other people." - Brandi "When you niche down, it's not just so people love to work with specialty... people want to work with people who specialize, cause it makes them feel special." - Brandi  "Our best clients, our best projects have been the ones where clients have gone through a workshop... They're invested here and they're gonna appreciate it more because we've paid for this." - Ryan Guest Links How to Have a $100k Year with Only 5 Clients Per Month Find Brandi Mowles Instagram Serve Scale Soar podcast Links  Find out about the Studio Sherpas Mastermind Get my framework inside the Video Blueprint Method   FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes  

Justin Ochoa is the founder of Gem Sessions Training in Indianapolis. As an avid fan of basketball, his S&C knowledge led him to working with basketball players exclusively. While sports performance niches are often thought of as difficult objectives, Justin has proved they can create lucrative businesses. https://www.gemsessionstraining.com/ —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious  If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious.  Click here and I'll personally connect you with the Industrious franchise team to learn more. MADabolic If you're looking for one of the fastest growing brands in the boutique fitness space that leverages gritty branding, strength-focused programming (but without the barbell and other space suckers) and has over 30 opened locations nationwide, then you'll definitely want to get in touch with the MADabolic franchise team by clicking here.  —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money.  Guaranteed.  For over a decade I've been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away.   Invest in your business and let me solve your problems and optimize your business fast and efficiently.  We'll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me.  Because this is YOUR business, I'm just here to solve a specific problem and then get out of your way. Learn more about what it's like for us to work together. —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50?  Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business. New courses are added every month.  ⁠www.microgymuniversity.com⁠  —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you're looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠head over to www.gymrealestate.co and book a Discovery Call. —-------------------------------------------------------------------------------------------------------------- Elevate Your Coaching and Program Design w/ TeamBuildr TeamBuildr is a strength & conditioning software for performance coaches who want to efficiently build workout programs for their athletes and clients. Their platform was designed to make the life of a strength coach easier when it comes to building workouts, monitoring athlete recovery, and tracking workout data. They are currently offering a 30-day free trial when signing up with code “WTF”.

From bouncer to building a successful cash-based physical therapy practice with Jared Carter of Carter Physiotherapy. In This Episode: 00:00 - Introduction and Welcoming Jared Carter 01:14 - Mercenary vs. Missionary Business Philosophy 02:31 - Jared's Early Entrepreneurial Spirit 03:49 - First Job as a Bouncer 07:33 - Transition to Physical Therapy 08:02 - Private Physical Therapist for a Wealthy Couple 15:06 - Starting Carter Physiotherapy 15:18 - Challenges of a Cash-Based Practice 21:40 - Marketing Strategies and AI in Healthcare 30:51 - The Future of AI and Storytelling 35:17 - The Unexpected Solution: The Automobile 35:43 - AI's Potential and Ethical Dilemmas 37:57 - The Arms Race of AI Development 39:21 - Misconceptions About Out-of-Network Services 41:44 - The Importance of Value-Based Conversations 43:33 - Transitioning to Cash Pay Services 44:47 - The Impact of Mergers and Acquisitions 47:46 - Effective Communication with Patients 52:01 - The Power of Niching in Healthcare 56:17 - A Personal Mission: Neuron Regeneration 01:03:16 - Rapid Fire Questions and Final Advice The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/180

Watch the YouTube version of this episode HEREAre you a lawyer who is looking for some advice on starting a firm? In this episode, Tyson interviews Ashley Garbe Smith, an attorney and founder of AGS Law, which specializes in dental transitions. Ashley shares her journey of starting her law firm during the COVID-19 pandemic in 2020.Ashley provides some insights on the benefits and lessons learned from narrowing a practice as it relates to running a law firm. For Ashley, who used to work in the dental field, niching down in the legal space to do dental transitions was a familiar thing. For those who are hoping to narrow down a practice field, it is good to think about areas you already have expertise in. Did you focus on a specific practice in law school? Did you spend a year articling for a specific lawyer and learned the ins and outs of that field? Play to your strengths when you are thinking about narrowing or niching down your firm.It is no surprise that lawyers are very busy and suffer from burnout quickly. Ashley and Tyson chat about the importance of self care for lawyers. Most lawyers wear many hats and dedicating time to self care will not only allow you to last longer in the business but have a better outlook on life. Schedule self care into your busy calendar and make it known to your colleagues the importance of it. This can help you stay on track to dedicating time to it and show others that it matters to you so they respect that time.Listen in to learn more from Ashley!03:01 Niche Practice Area Dynamics 04:58 Client Expectations in Niching 05:50 Benefits of Specialization 12:04 Challenges in Valuing Law Firms 13:08 Importance of Self-Care Tune in to today's episode and checkout the full show notes here.Connect with Ashley:Website Instagram  Facebook  LinkedIn  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode of The Abundant Coach, Lauren Brollier Newton challenges the traditional approach to choosing a coaching niche. If you've ever felt stuck trying to define a niche or been told you “must niche down” to succeed, this episode is a breath of fresh air. Learn how to focus on the problems you solve instead of limiting yourself to a narrowly defined audience, so you can confidently build a coaching business that feels aligned and life-giving.This episode is packed with practical strategies and inspiring insights to help you define your approach to niching in a way that works for you and your business. Whether you're a brand-new coach or an experienced pro, you'll walk away with actionable ideas to grow your coaching practice while staying true to your unique gifts.Key TakeawaysYou don't need a narrowly defined niche to succeed as a coach. Instead, focus on the problems you solve and the transformation you create.Speaking to universal challenges can help you connect with a wide range of clients, whether online or in person.Passion and authenticity are your greatest assets in building a coaching business.Niching doesn't mean limiting yourself—it means understanding your unique gifts and applying them to help others.Practice and refinement are essential for clear communication and confidence when sharing your message.Ready to take your coaching business to the next level? Join Lauren in the Life Coach Accelerator, a free 5-day challenge designed to help aspiring coaches and seasoned pros build thriving, abundant coaching businesses.In just five days, you'll:Discover your "why" and who you're meant to serve.Learn the steps to create a sustainable, successful coaching business.Overcome common blocks and pitfalls that hold most coaches back.Master strategies to find clients and confidently charge your worth.Transform your money mindset to unlock your full potential.Sign up for free! Start today and step into the coaching career you were born for!

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John's business goals at Peach State Roofing, along with how he's planning now for 2025. If you're feeling stuck and don't know how to move forward, this show is for you!What you'll hear in this episode:John's perspective on where he is right now in identifying strengths and weaknesses“This is the time to work ON your business.”Having success with a higher close rate and fewer leadsFinding balance with your three-legged stoolSales depend on converted leads, which depend on your website.John's tips for a great website that stands out“Big revenue doesn't mean big profits.”Niching down is the wisest action.Three specific videos every roofer should have on their websiteCommon questions roofing customers askLower your customer acquisition cost.Guard against profit slippages that are costing you BIG.A virtual assistant can make a huge difference in the customer experience.5-star reviews mean everything!5 components of business success: admin, accounting, marketing, sales, and productionKnow your numbers—and understand what they mean!The bottom line: “Do the basics to balance your three-legged stool: sell work, do work, and keep score.”Resources:Connect with Dave and John:Check out our YouTube channel and be sure to subscribe:https://www.youtube.com/@DaveSullivanRooferShowSet up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://theroofershow.com/planThe Roofer Show's Vetted SponsorsHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month's service: http://get.ruby.com/roofershow.SMA Support Services fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant services. Explore what a virtual assistant can do for your contracting business. Let SMA do the hiring, training, and onboarding. Check out SMA Support Services! (Tell them Dave sent you.)Automate your follow-up process and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month's service!