Podcasts about anna farmery

Today, our guest is Matthew Pollard.  It's time to stop being like everyone else. Competing on price is epidemic in business, and everyone knows it is a long fight to the bottom, but they don’t know of another way. Is business really that hard, or can a business get out of this negative spiral? The secret to avoid competing on price is learning to specialize. Instead of trying to make your product fit every customer that may call or walk through the door, focus on delivering something unique to one specific customer group or niche. Doing this will ensure you’re able to charge more for offering a specialty service, obtain greater customer loyalty, and to ensure that you have much less to no competition. What do you say to people that are worried cutting out large groups of customers. When people first open a business they focus on getting customers, any customers. The problem with this approach is that they try to market to anyone that will listen, just like all of their competitors, with a broad message, just like their competitors. While they think this improves their chances of success, in reality, they speak to no specific audience of buyers. What this means is that they end up fighting in a crowded market to win clients, with the only thing to compete on being price. By focusing on a smaller group, it is true, they will cut themselves off from marketing to many prospective clients but then the group they tailor their message to will seek them out, pay more, negotiate less, and come back to reorder time and time. Matthew Pollard is an Australian-born entrepreneur that has recently taken the US market by storm, since his move in February of 2014. Well known for his “3 Step Rapid Growth Ideology,” which has successfully transformed countless US small-to-medium sized businesses heading toward failure, to six figure profits and dramatic sales increases. Matthew is also well known for his identification of what he has coined “The 7 Self-Destructive Mindsets of Someone New to Sales” that has recently generated his personal blog more than five and a half thousand Twitter re-tweets, and helped him to become a finalist for the “International Sales Blogger Award.” With five multi-million-dollar business success stories to his name, Matthew Pollard has been characterized as a true differentiation, niche marketing, and sales systemization powerhouse. His rapid growth system has led to successful market penetration in industries as vastly different as telecommunications, construction, and nationally accredited education. He is a contributor for Entrepreneur, CEO, and Top Sales Magazine as well as featured regularly on Fox 7’s Good Day Austin. Matthew has been a guest on many top performing podcasts such as Join Up Dots with David Ralph, Conscious Millionaire with JV Crum III, The McMethod with John McIntyre, Excellence Expected with Mark Asquith, The Engaging Brand with Anna Farmery and countless more… Matthew has also been successful in acquiring high profile customers, such as multinational award-winning franchises, world-renowned luxury automotive brands, leading medical institutions, law associations, and Australian Premiership Football teams. Matthew now brings about rapid growth and business transformation around the world, through his many speaking and coaching activities, as well as his top-rated iTunes podcast Better Business Coach. Please note, Matthew makes a special offer at the end of this episode, so you'll want to listen all the way through to have a chance to get a free 30 minute coaching session with him. Please send me an email at info@bossacademy.com and let us know that you want to take advantage of his offer. For more information on Matthew, visit http://matthewpollard.com or on Twitter @matthew_pollard.  

Show Notes Episode 10 Liquor Plus Radio Wine Talk Week 6/52 2012 It has been a few weeks since my last post. I think my body and brain just told me to relax a bit; dial it back as the creative juices had run dry. I’m not saying they are back but the caffeine cursing through my veins right now has got my fingers tapping keys. Last week I was confirmed as a Speaker at both EatDrinkTweet in Penticton (Feb. 17-19, 2012 http://allshewrote.ca/eatdrinktweet/) and then the following week on a retail panel at Vancouver International Playhouse Wine Festival (Feb. 27-March 4 http://playhousewinefest.com/). The central theme about each of my speeches will be how social media has changed the way we do business. For years so much of what we do in retail was invisible, the effect of which was that it was easy to focus solely on the measurable of sales, average ring, demographics, and a few other non-feeling results of the retail function. The expectation was that as long as the quality of the product met the quality of its production cycle, buyers and consumers would buy it. Things that were not measured were the human elements all the way from where the products were produced to who rang it through at the till. Those human elements are the conversations and relationships made and re-enforced; these are the things that get a product to market. It is easy to talk about the grape, the region, the soil, the malts, the hops, the yeast strain and the water. It is even easier to talk about where the wine maker, brew master, master blender go their training or the barrels that their products were aged in. It is much harder to speak of the catalytic moment where the product gained life and how that moment was captured and spread throughout the supply chain one relationship at a time, right through to the customer, or better yet, guest. That is the domain that Social Media has uncovered or shone the light on. Social Media has given everyone from farmer to retailer or restaurateur, to customer the ability to speak to one another. It allows for creativity to exist and come alive where it was previously squelched. I measure the richness of the conversation by the feeling I get when someone tells me that they loved a recommendation, or when I can grasp and share the vision of the ‘artisan’ who made the product. I don’t walk away from the engagement counting bottles sold or bought. I walk away feeling enriched by the conversation. I’m reminded of the line Anna Farmery uses to sign off her podcast “People won’t necessarily remember the things you say, or the things you do, they will remember how you made them feel”. I don’t want to leave you with the impression that Social Media is a magic pill for every company. The fact is that is you don’t want to actively and authentically engage with your customers and suppliers you won’t realize the benefits or richness that Social Media offers and it will work against you instead of for you. I firmly believe that if it were not for the lively interactions that we have with our customers, suppliers and colleagues, that our company, selection and proposition to the market would be lacking real soul. Liquor Plus Radio is hosted and Produced by Rod Phillips with technical assistance from Steve Jobs (RIP) via GarageBand, Mike & Cheryl DeWolfe and Mike Vardy. You can subscribe to Liquor Plus Radio by either going to our website www.liquorplus.ca clicking on View Community, then the LP Blog, and subscribing by RSS, Or you can subscribe through iTunes or at www.BluBrry .com. Liquor Plus Radio is sponsored by Liquor Plus. Liquor Plus has 5 Island Owned and Island Operated full service locations to serve you better. Liquor Plus Discover the Plus As always please let us know what you think as we know we can improve but need feedback to do that right. That’s all for now so take it easy and drink responsibly so we can all improve our quality of life… one sip at a time. Cheers

Veteran Podcaster Dean Whitbread, a founder of the UK Podcasters Association, was in town this weekend for Podcamp Boston 2. We met online mainly through Twitter, and I enjoy following his smart and artful blogs, The Blog of Funk and Dean Whitbread.  The iTunes Music Store contains his audio podcast, the Pod of Funk, and his video podcast, deek deekster: innit, both highly recommended. He also introduced John Cleese to podcasting. All this gives Dean lots of experience in podcasting and blogging, so it was a great opportunity to learn from him.Also on this episode, I hear from Simon Young of Auckland, New Zealand, who left an audio comment at the Pod Chronicles line, 206-202-0890. Simon and his wife have a new consulting venture, iJump, helping organisations jump into the social media playground. I first heard about him in an interview he did with Anna Farmery of The Engaging Brand podcast, and I was very impressed with what he had to say about different kinds of writing styles.Music is "Going to the Sun" composed and performed by Montana musicians Christine Dickinson, Janet Haarvig and Matthew Lyon. From their Glacier Journey CD.