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I get asked about how to split the work load at home fairly often, especially in Instagram AMAs. I'm glad we get the chance to dive deep into it today.Helpful Companion LinksFair Play by Eve RodskyFair Play cardsHow to Keep House While Drowning by KC DavisStruggle Care podcastSign up for the Latest Lazy Listens email.Grab a copy of my book The Lazy Genius Kitchen or The Lazy Genius Way! (Affiliate links)Download a transcript of this episode. Hosted on Acast. See acast.com/privacy for more information.
Craig Burgess is the relentless designer, the action taker, building with extreme production. He is the AntiFool.This time, let's talk about extreme production and challenges.How do you create content on every social media platform consistently, without missing a single day? That's what we'll learn here. It's the best way to grow your skills and build a body of work at the same time for anything.To unlock this power, we've got a specialist to talk about this: Craig Burgess.Craig specializes in working with organizations and individuals of all sizes to help them make their marketing work for them. A designer by trade, he is co-owner and Creative Director at Genius Division, providing designing development and marketing services for apps, branding, and marketing, web applications, web design, and development search engine optimization and WordPress development.He wrote a book called Extreme Production, on creating 365-day challenges (designing a poster every day, a photo a day, etc.). Outside of that, his Design show releases every Sunday is called Thats The Job, about the realities of working in design.I wanted to know what makes him tick. What makes him so obsessed with challenges? We talked about:His burning passion to learn something by doing 365-day challengesThe Content+ model: how to create tons of micro-contentConsumer attention span on various social media platforms, and the best way to tackle themAdvice for those who want to start their own channel, platform or podcastEnjoy!Timestamps4:48 The 'Hustle Pornstar': Craig's Origin story7:28 Burning out and curiosity8:52 Failing the record sleeve challenge10:16 Max Payne and writing11:36 The epiphany of social media12:41 There's lots of crossover between design and writing15:36 The Content Onion, creating things people can snack17:10 Find a 1000 ways to say the same thing21:16 Watching a video for 2 hours vs. spending 2 hours watching 5-minute videos22:45 The Craig Burgess repurpose workflow27:37 The potential of podcasts for content repurposing31:40 It's harder to start, so do a lot of things32:53 The power of influence through context switching37:21 The first thing to focus on if you're creating content39:50 Craig's Memento41:32 Craig's Walkaway WisdomLinksGet Doing ThingsCraig's TwitterProduce MoreProduce More TwitterThats The JobContent+
Systems-based thinking can lead one to great success. But how do you learn it? Craig takes us through the fundamentals, along with some discussion of trends in NoCode software and more. Craig Burgess is Genius Division's creative director. At weekends, he likes to strangle and grapple fellow Brazilian jiu-jitsu enthusiasts throughout the country. In his down time, he peruses the internet's finest cat videos. Genius Division: https://www.geniusdivision.comGet Doing Things: https://getdoingthings.com/
Systems-based thinking can lead one to great success. But how do you learn it? Craig takes us through the fundamentals, along with some discussion of trends in NoCode software and more. Craig Burgess is Genius Division's creative director. At weekends, he likes to strangle and grapple fellow Brazilian jiu-jitsu enthusiasts throughout the country. In his down time, he peruses the internet's finest cat videos. Genius Division: https://www.geniusdivision.comGet Doing Things: https://getdoingthings.com/
I’ve spent the last few weeks in LOTS of meetings and talking to a lot of our clients at Genius Division. It lead me to think a little bit more deeply about that entire process, actually TALKING to clients. I thought it'd be useful to talk about how to talk to clients.
AADA - Raw, direct and live chats about design and creativity
It's stupidly easy to set up an online business. Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes P.S. I semi-scripted today's episode: here's the script. When you’re stuck in a rut It’s easier to look and see that the grass is greener on the other side Today, I’m here to tell you that it is And I’m here to show you how easy How unbelievably, ridiculously easy it is To set up an online business Today, right now. Seriously, you’re not going to believe how easy this is. BREAK I don’t care how much you know right now Even if the only thing you can do is open your email Within a couple of hours, you could make a website If I look back 15 years ago to when I started this website stuff You used to have to make them yourself Well, sort of. I made my first website in something called Dreamweaver Which was really just an upgraded FrontPage And if you remember that, you’re an old sad geek like me. Back then, websites would take a couple of hours just to make something basic Now, you can go to something like http://WordPress.com (WordPress.com) Or squarespace Or Wix, or a million other things like that, and have a website online in 20 minutes No kidding, no exergerating. I could teach my dad to do this stuff. I could teach my dad to make a website in 20 minutes. And with a website, comes a business. Or at least, a potential business. There’s loads of ways to setup on online business. You’ve got the obvious ones like e-commerce Selling a product online, then shipping it and stuff like that Then you’ve got less obvious ones Like being an online personal assistant for people Which are sometimes called virtual assistants And then there’s things like SEO consultants Business coaching Social media And stuff like I do, selling websites We started Genius Division with nothing more than a couple of computers and desks And a website, obviously From that website we sold our services But we never really directly sold from the internet as such We sold through contacts we already knew and the network we’d built up But we did, and still do, sell websites And in some way, ours is an online business As I’ve been banging on all week, it pains me so much to see people not realising this Not realising the potential of the internet, and all the crazy different businesses you can setup on it SO EASILY If there’s any takeaway from this week of the power of the internet episodes its simply this The internet is massive And you could be making money from it as well If you’re stuck in a job you hate or you want to change I’ve got thousands of people who I could show you who make money purely through the internet At all levels, from making a couple of quid a month through to making millions The internet is really damn powerful And I hope you can realise that in some small way, and start to take advantage of it too I’ve linked to an article in today’s show notes that talks about online business ideas. It’s here http://www.businessnewsdaily.com/4572-online-business-ideas.html (http://www.businessnewsdaily.com/4572-online-business-ideas.html) There’s all sorts of crazy stuff in there And I hope you find something that might suit you. Support Ask a Designer Anything...
AADA - Raw, direct and live chats about design and creativity
Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) I'm not going to reveal anything here today. You'll have to listen to find out. Scribbled Shownotes Should you trust somebody who tells you everything you should do, but doesn't appear to have any outward evidence that they can do it? Take the example of a fat personal trainer. They might be the best personal trainer that's ever existed, but the fact that they're fat can't be ignored. Why, with all their knowledge and insight, would a personal trainer be unhealthy? Should it put you off? Would it put you off? I do a lot of preaching on my podcast about marketing, design, social media etc, but I actually don't do some of this either. Genius Division don't blog, rarely tweet or use Facebook. We have the luxury of getting 100% of our work from referrals, but it doesn't mean that's right. It's a hard decision to make, because even though outwardly a business may not be practicing what it preaches, that doesn't necessarily mean the advice they give should be any less quality. Something to think about. Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)
When you take your business online, it's crucial to work with a digital agency that can offer the entire package. From email marketing and SEO, through to building apps and social media campaigns; if digital technology isn't your speciality, work with someone who lives and breathes it. Genius Division, based in Barnsley, has made it an aim to deliver only the very best in bespoke digital marketing content. Working with a wide variety of businesses - ranging from start-ups to firms with a multi-million pound turnover - Genius Division has developed its offering to build solutions to suit businesses with any selection of demands. It uses UKFast's dedicated servers to host the websites and apps it builds for its clients, and has found managed hosting a luxury having previously working with shared servers. "One of our most successful projects was helping to transform a small ecommerce client into a business that is now turning over £100million," said Craig Burgess, creative director at Genius Division. "Even to this day they're using the system we put in place, and it's great to be integral to that success. "We'd tried a few shared hosting solutions before working with that client, but we were never satisfied because the platform just wasn't stable enough to help our clients grow or fit the wide range of projects we work on. We knew we needed a different solution. "We looked into dedicated servers and came across UKFast's which sounded great, and we've stuck with it ever since. We wouldn't have been able to deliver such a high level of success to our clients without a dedicated solution."
Being a group with skills in the creative world, Genius Division needed guidance when it came to the technical aspects of setting up a new server. Luckily for them, UKFast's support team are always on hand. "The level of support and quality of customer service is definitely what drew us in to UKFast," said Craig. "We don't have much technical knowledge, but when we got in touch we explained what we needed and UKFast helped us through the entire process. "It's become a really personal relationship that works really well, because our account manager has got so much knowledge that whenever we ask a question, we get the answer we need. "It's great for us to be able to say to our clients that we've got a dedicated server based in the UK -- even better, based in Manchester just up the road -- that gives us much more powerful hosting than we ever had before, with customer support on hand 24/7." Genius Division continues to build heavy-load websites for its clients, as well as apps that require the support of a robust solution. The difference using a dedicated server has brought to its offering is something it will be forever grateful for. "Our websites are so much faster now. With a shared server, they were taking a couple of seconds to load, and now it's taking half that, even when they're getting over a million hits a month," said Craig. "We notice the difference, and clients notice too. "We keep throwing stuff at that server and it never, ever fails! It just carries on doing what it's supposed to do; it's brilliant. "You can buy a server from anyone, but UKFast's technology is top level. UKFast treat us right, make us feel wanted and help us like no other firm has before."