Podcasts about larsen energy branding

This week Chris and Johan are joined by Fridrik Larsen PhD, CEO at Larsen Energy Branding. Fridrik breaks down the future of the energy industry and how brands must evolve for a very different future in energy.

Produced in partnership with SAP, we discussed the future of e-commerce and brand communications in the utility sector. Russell Goldsmith was joined online from Germany by Florian Fromberg, Global Director SAP Customer Experience Utilities and João Fonseca, Product Manager Ecosystem B2C sales, EnBW, and from Reykjavik, Iceland, by Dr. Fridrik Larson, CEO of LarsEn Energy Branding. Fridrik is also the founder of the Charge Conference and is Associate Professor at the University of Iceland.

Friðrik Larsen hjá Brandr, Larsen Energy Branding og Háskóla Íslands í góðu spjalli um vörumerki. Hvað er vörumerki og hvað er ekki vörumerki, starfsemi Brandr og kennslan hjá HÍ er meðal annars það sem við förum yfir. Friðrik segir okkur líka frá bók sem hann skrifaði og er hægt að nálgast á Amazon Energy Branding: Harnessing Consumer Power.

We discuss the value of smart branding in the energy sector with the world's leading authority, Iceland's own Dr. Fridrik Larsen. For pictures and additional info, visit http://www.energy-cast.com/40-larsen.html

In this podcast, Fridrik Larsens, CEO of Larsen Energy Branding--likely the first CEO in the world to get a Ph.D in energy branding—defines energy branding and explains why many companies are doing a bad job of establishing a clear, consistent and compelling brand.

Who's doing a good job of creating clear, concise and compelling energy brands? Duke Energy is one of them, says the CEO of Larsen Energy Branding--likely the first CEO in the world to get a Ph.D in energy branding. He describes what companies are doing wrong.