Podcast appearances and mentions of nina beckhardt

All of the biggest car news this week was in the city that doesn't sleep and so were we! For the first time ever, Autoline After Hours comes to you from New York City, and it's courtesy of our good friends and Katz's famous delicatessen. We're broadcasting from their historical eatery, and we're ready to gab about all the latest automotive issues. John McElroy will be joined by AAH alum Jason Vines as well as naming expert Nina Beckhardt from, where else, The Naming Group.

This week we welcome Nina Beckhardt, President of The Naming Group, a company that specializes in branding. She’ll be joining us to offer her expertise in how car names are created–what works and what is a total disaster? Of course we’ll also get into the news of the week including Chevy’s decision to dump Campbell-Ewald, its advertising agency since 1919. Plus, we’ll talk money: do recent earnings mean the industry has turned the corner? Is GM’s deception that it has paid off all government loans going to backfire? Why has Ford stock plummeted despite the fact that the company beat analysts’ expectations? John McElroy’s in studio with Peter De Lorenzo, the Autoextremist, as well as David Welch from Bloomberg BusinessWeek.

Some car names roll easily off the tongue while others can be a mouthful. So what’s the best strategy to go with when naming a car? That’s the topic of discussion on this edition of Autoline EXTRA as John sits down to talk with Nina Beckhardt, the president of Namebase, a company that specializes in naming products, including cars. They discuss what automakers Namebase has worked with and what vehicles they’ve named. The conversation then moves to the importance of having a car name that will not only work in the U.S. but outside of it and also if there are any advantages to changing a name of a vehicle that is already established in the market. Joining John in the discussion are Jean Halliday from Advertising Age magazine and Peter De Lorenzo from Autoextremist.com.

Alphabet Soup"What's in a name?" When William Shakespeare wrote this question for Juliet Capulet in "Romeo and Juliet," it was a vehicle to release the characters from the bondage of their family names. While that undoubtedly worked as a theme in this classic tragedy, good old Bill didn't publish the work untitled because he knew how important a name really is when trying to draw patrons into a theater, customers into a store or buyers to a product.That's why a name in today's high pressure retail world has never been so critical. With a cornucopia of seemingly endless products and advertisers blanketing a consumer's every waking moment, you've got to machete through the clutter to make a name memorable.This is where some critics believe many of today's automakers have fallen short. From the "alphabet soup" of certain luxury brands to the head-scratching monikers of some midsize fare, customers sometimes don't know if they're buying a car or a croissant.So this is where a company like Namebase, Inc. comes along. This New York firm specializes in designing a name to a product so they fit in a variety of ways. It has clients in a number of industries and has named everything from goods that you wear, to products you consume, and most importantly for this show, those that you park in your garage.Joining John McElroy on this week's panel to discuss the auto industry name game is Nina Beckhardt, the president and creative director of Namebase, Inc., Jean Halliday from Advertising Age and Peter De Lorenzo of Autoextremist.com.

Some car names roll easily off the tongue while others can be a mouthful. So what’s the best strategy to go with when naming a car? That’s the topic of discussion on this edition of Autoline EXTRA as John sits down to talk with Nina Beckhardt, the president of Namebase, a company that specializes in naming products, including cars. They discuss what automakers Namebase has worked with and what vehicles they’ve named. The conversation then moves to the importance of having a car name that will not only work in the U.S. but outside of it and also if there are any advantages to changing a name of a vehicle that is already established in the market. Joining John in the discussion are Jean Halliday from Advertising Age magazine and Peter De Lorenzo from Autoextremist.com.

Alphabet Soup "What's in a name?" When William Shakespeare wrote this question for Juliet Capulet in "Romeo and Juliet," it was a vehicle to release the characters from the bondage of their family names. While that undoubtedly worked as a theme in this classic tragedy, good old Bill didn't publish the work untitled because he knew how important a name really is when trying to draw patrons into a theater, customers into a store or buyers to a product. That's why a name in today's high pressure retail world has never been so critical. With a cornucopia of seemingly endless products and advertisers blanketing a consumer's every waking moment, you've got to machete through the clutter to make a name memorable. This is where some critics believe many of today's automakers have fallen short. From the "alphabet soup" of certain luxury brands to the head-scratching monikers of some midsize fare, customers sometimes don't know if they're buying a car or a croissant. So this is where a company like Namebase, Inc. comes along. This New York firm specializes in designing a name to a product so they fit in a variety of ways. It has clients in a number of industries and has named everything from goods that you wear, to products you consume, and most importantly for this show, those that you park in your garage. Joining John McElroy on this week's panel to discuss the auto industry name game is Nina Beckhardt, the president and creative director of Namebase, Inc., Jean Halliday from Advertising Age and Peter De Lorenzo of Autoextremist.com.