Podcasts about advertising age

Nintendo owns CES, The future belongs to the internet & EA disses Sega These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in September 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/131691264 7 Minutes in Heaven: Zero Tolerance Video Version: https://www.patreon.com/posts/131666929     https://www.mobygames.com/game/10115/zero-tolerance/ Corrections: August 1994 Ep - https://www.patreon.com/posts/august-1994-123352781 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://en.wikipedia.org/wiki/Magic:_The_Gathering     https://en.wikipedia.org/wiki/Sega     https://www.retroreversing.com/super-famicom-snes-sdk/     https://archive.org/details/st-report             https://patentarcade.com/tag/alpex-computer-v-nintendo 1994: Street Fighter loses its luster     A Warrior of Video Games, The New York Times, September 6, 1994, Tuesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 6; Financial Desk ; Column 6; Byline: By ANDREW POLLACK,     Capcom's video game superhero, Mega Man, debuts this week in nationally syndicated cartoon series; Interactive software giant embraces Hollywood to create precedent-setting entertainment, Business Wire, September 7, 1994, Wednesday     https://www.imdb.com/title/tt0111301/?ref_=fn_all_ttl_2         https://www.imdb.com/title/tt0219458/?ref_=fn_all_ttl_14         https://www.imdb.com/title/tt0115421/?ref_=fn_all_ttl_1         https://en.wikipedia.org/wiki/USA_Action_Extreme_Team     https://www.imdb.com/title/tt0165046/?ref_=fn_all_ttl_1         Joe Morici - Capcom - https://www.patreon.com/posts/37289815 CD duplicators expand their offerings     "Keeping Track Of All Trades; Replicators Go Beyond The Basics, Branching Out Into Packaging,Distribution And More, Billboard, September 3, 1994, Section: CD REPLICATION; Spotlight; Pg. 86, Byline: BY PAUL VERNA           The Expanding Universe Of Replication; Companies Roll Out The Format Welcome Mat, Opening The Door To CDROM And Others, Billboard, September 3, 1994, Section: CD REPLICATION; Spotlight; Pg. 84, Byline: BY STEVE TRAIMAN" CD piracy explodes in Hong Kong     Software pirates strike gold, South China Morning Post (Hong Kong), September 15, 1994, Section: FEATURE; Pg. 25          https://www.youtube.com/watch?app=desktop&v=eEUNtQprsc0 Best Buy expands     Best Buy Plans Southern Calif. Invasion; Discounter Promises 'New Shopping Experience', Billboard, September 10, 1994, Section: Pg. 5, Byline: BY EILEEN FITZPATRICK Woolworth UK hit hard by drop  in computer software sales     Kingfisher offshoots turn in mixed performance, Financial Times (London,England), September 14, 1994, Wednesday, London, Section: UK Company News; Pg. 25,  Rhino sees slowdown     Rhino runs deeper into red at midway, Financial Times (London,England), September 20, 1994, Tuesday, Section: UK Company News; Pg. 26, Byline: By GARY EVANS Video game slump hits Wong         Video-game slump hits firm, South China Morning Post (Hong Kong), September 30, 1994, Section: BUSINESS; Pg. 18     Raymond Yap - Wong's International, Mondex - https://www.patreon.com/posts/108390526 Playmates shifts to games     Post-TMNT Playmates Goes Vid, Ad Day, September 19, 1994, Section: NEW PRODUCTS; Pg. 17 Software Toolworks becomes Mindscape     THE SOFTWARE TOOLWORKS, INC. BECOMES MINDSCAP , INC., PR Newswire, September 30, 1994, Friday - 19:34 Eastern Time Strauss Zelnick to head BMG     "Ex-IBM chief to head Canadian films group, Financial Times (London,England), September 15, 1994, Thursday, London; Section: International Company News; Pg. 27, Byline: By LOUISE KEHOE and REUTER          Ex-Film Executive Chosen To Head Bertelsmann Unit, The New York Times, September 14, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 8; Column 5; Financial Desk ; Column 5; Byline: By SALLIE HOFMEISTER,            https://en.wikipedia.org/wiki/Strauss_Zelnick Katzenberg out at Disney     Now Playing: Disney in Turmoil, The New York Times, September 23, 1994, Friday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Byline: By BERNARD WEINRAUB with GERALDINE FABRIKANT,     https://en.wikipedia.org/wiki/DisneyWar     https://www.amazon.com/Men-Who-Would-King-DreamWorks/dp/0547520271 Battletech Centers go online     L.A.-Vegas link makes virtual a new reality, The Hollywood Reporter, September 2, 1994, Friday            DISNEY'S GAME LINK, Variety, September 12, 1994 - September 18, 1994, Section: SPECIAL REPORT: INTERTAINMENT; Update; Pg. 33 Nicastro's to co-CEO WMS     Neil D. Nicastro appointed co-chief executive officer of WMS Industries, Business Wire, September 12, 1994, Monday Arnie's Place closes down     Scrappy Arcade Owner Gives Up the Fight, The New York Times, September 20, 1994, Tuesday, Late Edition - Final, Distribution: Metropolitan Desk, Section: Section B; ; Section B; Page 4; Column 1; Metropolitan Desk ; Column 1; ; Biography, Byline: Arnie Kaye, Special to The New York Times, Dateline: WESTPORT, Conn., Sept. 19           https://www.nytimes.com/1994/09/20/nyregion/scrappy-arcade-owner-gives-up-the-fight.html?searchResultPosition=1          http://arniesplacearcade.com/pictures.html Nintendo owns CES     https://archive.org/details/edge-012-september-1994/page/10/mode/2up?view=theater     https://archive.org/details/edge-012-september-1994/page/44/mode/1up?view=theater RPGs, adventures and doom clones abound on pc at ces     https://archive.org/details/computer-gaming-world-issue-122-september-1994/page/22/mode/1up?view=theater      Sega bypasses Japanese distributors     SEGA DECIDES TO SELL DIRECT TO RETAILERS, Computergram International, September 13, 1994 EA disses Saturn     No Headline In Original, Consumer Electronics, September 19, 1994, Section: NOTEBOOK, Vol. 34, No. 38 3DO's next gen system is a dog...     https://archive.org/details/edge-012-september-1994/page/6/mode/2up     https://en.wikipedia.org/wiki/Panasonic_M2 ESRB rates its first game     No Headline In Original, Consumer Electronics, September 12, 1994, Section: NOTEBOOK, Vol. 34, No. 37 Mortal Kombat II breaks records     Acclaim's 'Mortal Kombat II' breaks video game and film industry records with $50 million opening week, Business Wire, September 22, 1994, Thursday Sega and Nintendo plan big Xmas ad spends     Sega and Nintendo Prepare to Do Battle Over Holiday Season Sales, Wall Street Journal (3 Star, Eastern (Princeton, NJ), Edition), , September 21, 1994, Business and Industry, Section: Pg. B10; Vol. CCXXIV; No. 57; ISSN: 0099-9660 EA sees CD future     Electronic Arts Shifts Focus to CD-ROM Video Games, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 7, 1994, Business and Industry, Section: Pg. B4; Vol. CCXXIV; No. 47; ISSN: 0099-9660 CDi gets new slogan     A NEW STRATEGY FOR CD-I PHILIPS LOWERS PRICE, CHANGES SLOGAN  TO DRIVE SALES, Advertising Age, September 26, 1994, Section: Pg. 14         https://youtu.be/TgtBDVRwKCQ?si=77kblLoNQUYxSl16 China seen as growth market by Nintendo     Nintendo to launch game software production in China, Japan Economic Newswire, SEPTEMBER 6, 1994, TUESDAY, Dateline: TOKYO, Sept. 6 Kyodo     Taiwan firm to compensate Nintendo, Singapore Business Times, September 18, 1994 Sanyo avoids face off with Matsushita         Sanyo to market 32-bit computer game, Report From Japan, September 1, 1994     https://www.linkedin.com/feed/update/urn:li:activity:7327486440387289088/ Konix lives     Aiming to succeed where others have failed - MSU's CD systems look set to find their way into homes world-wide / Growth from Technology, Financial Times (London,England), September 8, 1994, Thursday, London, Section: UK Company News; Pg. 30, Byline: By ALAN CANE     https://www.konixmultisystem.co.uk/index.php?id=interviews&content=wyn Myst coming to laseractive     https://segaretro.org/Myst_(Mega_LD)         Pioneer gets LaserActive with 'Myst' software hit; Redford eco entertainment also set for format, The Hollywood Reporter, September 6, 1994, Tuesday, Byline: Scott Hettrick       https://segaretro.org/Legacy Time Warner picks up Rise of the Robots     Time Warner Interactive to release "Rise of the Robots" on CD-ROM and Floppy in United States; TWi also to release "Rise" on 10 interactive platforms in Europe, Business Wire, September 6, 1994, Tuesday, Dateline: MILPITAS, Calif.      Sega bets on Cornhuskers     "Sega Sports opens college football season by predicting this weekend's winners on the new ""College Football National Championship"" video game;Nebraska Cornhuskers take national championship on Sega Sports field, Business Wire, September 2, 1994, Friday" Shaq goes multiple media     ive, EA Hope Shaq Game/CD Promo Hits Nothing But Net, Billboard, September 24, 1994, Section: ARTISTS & MUSIC; Pg. 10, Byline: BY MARILYN A. GILLEN Chaos Studios renamed     Gamepro September 1994 pg. 161      Tensions between Intel and Compaq heat up     Compaq-Intel spat is fascinated dread, Financial Times (London,England), September 20, 1994, Tuesday, Section: Pg. 21, Byline: By LOUISE KEHOE and ALAN CANE PowerPC alliance unravels     BUSINESS TECHNOLOGY; Computing's Bold Alliance Falters, The New York Times, September 14, 1994, Wednesday, Late Edition - Final, Distribution: Financial Desk, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Target moving out of PC business     No Headline In Original, Consumer Electronics, September 12, 1994, Section: NOTEBOOK, Vol. 34, No. 37 MOS technology sold         STARTING FROM ASHES OF OLD FIRM COMMODORE'S NORRISTOWN PLANT CAN BE SOLD TO A START-UP COMPANY, U.S. BANKRUPTCY COURT SAID., The Philadelphia Inquirer, September 24, 1994 Saturday FINAL EDITION, Section: BUSINESS; Pg. D01     CONTENDER FOR FIRM ADVERTISES FOR HELP ONE BIDDER FOR COMMODORE IS ALREADY SEEKING WORKERS. THE OTHER BIDDER SAYS IT WANTS THE RESUMES, TOO., The Philadelphia Inquirer, September 22, 1994 Thursday FINAL EDITION, Section: BUSINESS; Pg. C01     Der PC-Pionier stellte Antrag auf Konkurs,  Handelsblatt, September 13, 1994, Business and Industry, Section: Pg. 11; ISSN: 0017-7296 Wing Commander budget to break records     Computer Gaming World, September 1994 pg. 12     https://en.wikipedia.org/wiki/Transmetropolitan Activision brings back 2600 classics     ACTIVISION'S NEW ATARI 2600(TM) ANTHOLOGY - A REAL BLAST FROM THE PAST; ORIGINAL BEST-SELLING HITS TO BE AVAILABLE FOR WINDOWS EARLY '95, PR Newswire, September 20, 1994, Tuesday - 15:02 Eastern Time, Section: Financial News Monty Python comes to CDRom     COMPUTER GAMES: THE CIRCUS COMES TO TOWN; Jack Schofield on something very silly a CD-ROM celebration of Monty Python, The Guardian (London), September 22, 1994, Section: THE GUARDIAN ONLINE PAGE; Pg. T7      The Information Super Highway is destined to fail     "The information highway heads for the exit lane, The Age (Melbourne, Australia), September 13, 1994 Tuesday Late Edition, Section: NEWS; Features; Pg. 15" Ads will make the interactive world go round.     into the ring, ADWEEK, September 5, 1994, All Southeast EditionSouthwest EditionWestern Advertising News Edition, Section: SPECIAL REPORT, Byline: By Michael Schrage      The future belongs to content     "start your content engines, ADWEEK, September 5, 1994, All Southeast EditionSouthwest EditionWestern Advertising News Edition, Section: SPECIAL REPORT, byline: By Michael Krantz"      FCC to investigate interactive TV bidders     FCC probing interactive video bidders, The Hollywood Reporter, September 1, 1994, Thursday AT&T pushes The Edge over a ledge     AT&T Scraps Plan to Sell Gear For Video Game, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 1, 1994          AT&T PULLS PLUG ON EDGE 16, Consumer Electronics, September 5, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 36; Pg. 15          WHEN IT COMES TO NEW MEDIA, AT&T'S NOT PLAYING GAMES; AT THE MOVIES: TWO-WAY TV; RETAILERS SIGN ON TO INTERACTIVE TV; COMPUSERVE TO BE INTERNET PROVIDER; OTHER NEWS: , Advertising Age, September 05, 1994, Section: Pg. 13      BellAtlantic, Time Warner and Viacom face delays     Discord and Delay for Bell Atlantic Network, The New York Times, September 9, 1994, Friday, Late Edition - Final, Section: Section D; ; Section D; Page 1; Column 3; Financial Desk ; Column 3; Byline: By EDMUND L. ANDREWS, Compuserve moves to the internet     WHEN IT COMES TO NEW MEDIA, AT&T'S NOT PLAYING GAMES; AT THE MOVIES: TWO-WAY TV; RETAILERS SIGN ON TO INTERACTIVE TV; COMPUSERVE TO BE INTERNET PROVIDER; OTHER NEWS: , Advertising Age, September 05, 1994, Section: Pg. 13# Online services days numbered     The Executive Computer; In the On-Line Market, the Name of the Game Is Internet, The New York Times, September 25, 1994, Sunday, Late Edition - Final, Distribution: Financial Desk, Section: Section 3; ; Section 3; Page 7; Column 1; Financial Desk ; Column 1; XBAND to launch as Genesis exclusive     Sega and Catapult sign agreement to support XBAND game modem and network service, Business Wire, September 6, 1994, Tuesday,                   Catapult Video-Game Modem Gets a Boost From Sega, Nintendo, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), September 7, 1994, Section: Pg. B8; Vol. CCXXIV; No. 47; ISSN: 0099-9660     T-HQ announces debt and equity financings, Business Wire, September 19, 1994, Monday Playstation to go online... in France     Sony, France Telecom link in video game business, Japan Economic Newswire, SEPTEMBER 16, 1994, FRIDAY CDRom gets online updates     RealTime Moving Quickly Into Sports Arena; BMG, Nederlander Behind New CD-ROM Supplier, Billboard, September 17, 1994, Section: THE ENTER*ACTIVE FILE; Pg. 68, Byline: MARILYN A. GILLEN Mondex aims to revolutionize payments     A Visionary Pushes Toward the Cashless Revolution, American Banker, September 15, 1994, Business and Industry, Section: Pg. 12; Vol. 159; No. 178; ISSN: 0002-7561        https://www.patreon.com/posts/108390526?collection=481857 Futurist sees internet as savior of democracy     Books and Authors, The Associated Press, September 2, 1994, Friday, BC cycle, Section: Entertainment News, Byline: By ELIZABETH WEISE, Associated Press Writer           https://www.researchgate.net/publication/318765343_The_Virtual_Community_Homesteading_on_the_Electronic_Frontier UK magazine market collapses     GAMES MAGAZINES: A MILLION CRUEL CUTS, The Guardian (London), September 22, 1994, Section: THE GUARDIAN ONLINE PAGE; Pg. T3      Atari and Sega bury the hatchet     Sega and Atari Announce Longterm Licensing Agreements, Equity, Investment, and Resolution of Disputes, Business Wire, September 28, 1994, Wednesday Nintendo sues TSMC         NINTENDO FI ES SUIT AGAINST TAIWAN COMPANY TO STOP COUNTERFEITING OF VIDEO GAME SEMICONDUCTOR CHIPS, PR Newswire, September 13, 1994, Tuesday - 16:47 Eastern Time     919  921     COUNTERFEIT CHIP SUIT, Consumer Electronics, September 19, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 38     https://archive.org/details/AtariCorporationAnnualReport1994 Nintendo wins in Taiwan Court     Taiwan firm to compensate Nintendo, Singapore Business Times, September 18, 1994 9th Circuit rebukes Apple     Apple's Copyright Suit Against Rivals Rejected, The Associated Press, September 19, 1994, Monday, AM cycle, Section: Business News, Byline: By BOB EGELKO, Associated Press Writer      George Forman KOs Power Punch II in court     No Headline In Original, Consumer Electronics, September 5, 1994, Section: NOTEBOOK, Vol. 34, No. 36; Pg. 12      Acclaim mocap comes to the big screen     Acclaim Motion Capture Technology Tapped For Warner Bros. 'Batman Forever'; Special Effects to Employ Motion Capture, Business Wire, September 1, 1994, Thursday        https://www.youtube.com/watch?v=mZrZK9-stCM Watch the future of computing on your TV     https://archive.org/details/jcnhomecomputing/Home.Computing.1.XviD-VHSRip.avi          PCTV, INC. ANNOUNCES NEW @OME O FICE COMPUTER SHOWS AS PART OF FALL LINEUP OF TV PROGRAMS, PR Newswire, September 13, 1994, Tuesday - 06:57 Eastern Time Photoshop gets layered     Byte September 1994 pg. 30 Pulp Fiction wins Palm D'Or     THE MOVIE JUNKIE; The critics hated it, the audience hurled abuse: stand by for Quentin Tarantino's Pulp Fiction, The Guardian (London), September 19, 1994, Section: THE GUARDIAN FEATURES PAGE; Pg. T8 Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras

In this newest episode of the En Factor, we are thrilled to welcome Jackie Hernandez as our guest. Jackie is the Founder and CEO of New Majority Ready, which provides marketing consulting services to companies that allow them to better engage with the younger generations that are Millennials, Gen Z, and Gen Alpha. These generations combine to make up the largest demographic segment in all of the United States, now representing over half of America's population, and behave differently than past generations requiring companies to adapt and shift their strategies to better resonate and align with these growing generations. Jackie and New Majority Ready enable companies to be better prepared to connect with this new majority of the US population through a deep understanding of these consumers and audiences, as well as cultural and social trends that impact the behaviors of this demographic. Beyond New Majority Ready, Jackie has vast leadership and board experience with Fortune 500 companies as well as investor-backed startups including MediaCo Holding, NBCUniversal Hispanic, and Victoria's Secret. Jackie has established herself as a proven leader within brand building and business growth as she has been named among FORTUNE's Most Powerful Latinas, The Hollywood Reporter's Power 100 Women in Entertainment, and Advertising Age's 100 Most Influential Women in Advertising. She is also working on writing a new book focused on Gen Z while reflecting on her journey with New Majority Ready. Join us for this amazing episode with Jackie as she we discuss her entrepreneurial journey with New Majority Ready, consumer insights and trends pertaining to Millenials, Gen Z and Gen Alpha, as well as the role that resilience and innovation plays in responding to change and adapting your business! Key Words- Marketing, Consulting

“And one year, Ariel [Detergent] was, like, you know that 95 % of the people in India still think laundry is a woman's job. And Ariel was just, like, gosh, that doesn't seem like it's, this was 2017 or ‘18 at the time, [and] they're like, that doesn't seem right. Like, it's, haven't we all moved past that? So they created a campaign they called ‘Share the Load.' And what they did is they went out there and they advocated a hashtag, #sharetheload with, for everybody in the family to help with the laundry. It shouldn't just be mom's job anymore. And of course, this kind of air cover for someone who is burdened with this task would just elicit a huge thank you because you're just helping to make their lives better, and you haven't done a darn thing. It's not about the product. It's positioning. Yeah, it's, like, ‘here's what we know you care about, and so we're going to prove that we care about you because we care about that.' Sales went up 76%.” – Reid HolmesThis episode's guest has spent over thirty years leading the creative departments of some of the best ad agencies in America. His idea for H&R Block, “You Got People,” garnered four million new clients, and his work changed the trajectory of brands like Burger King, The Mayo Clinic, KeyBank, and many others. He also has multiple public-speaking awards as he helps audiences gain a deeper understanding of how clarity creates impact. He's won almost every award in advertising and has been featured in The New York Times, Adweek, Advertising Age, Forbes, and Communication Arts.But as his kids started graduating, he realized he wanted to leave a legacy. He found an approach that inspires businesses, marketing teams, and those they wish to attract. His #1 best-selling book, Appreciated Branding: Transform Your Brand from Ignored to Irreplaceable, has become a go-to mature-brand playbook. His name is Reid Holmes, and he'll be sharing his perspective on advertising today, how brands can use sound to stand out and be more memorable, and where he thinks things will go from here. If you're looking to boost your brand, you won't want to miss this one!As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that.(0:00:00) - The Power of Audio in AdvertisingOur conversation begins with a look back at the early memories that sparked Reid's love of sound, which include his father's copy of the famous War of the Worlds broadcast. “You picture these big, huge Martian creatures that are described,” he says, “and they're coming down through New Jersey and the whole country was freaking out. And it was Orson Welles, who has the pipes for audio.” He tells us more about his family's history in advertising and about how it led to his own career. “I was like, well, my mom was in advertising and my uncle's doing really well in it,” Reid explains. “I should give it a shot because it seems like it runs in the family, and maybe I'd be pretty good at it.”(0:13:02) - The Evolution of Radio...

Our usual guests talk about journeys that they chose to embark on: starting a company, solving a problem, creating opportunities, or navigating life and career. In our current series, we're probing into a trip that none of us opted into but we're all aboard anyway…and that is artificial intelligence. AI influences what we see, hear, buy, and think, how we navigate the world, and how we navigate daily life. In this episode, we talk with Dr. Bob Morais, a business anthropologist and expert in human behavior, particularly in the realm of marketing. Dr. Morais had a 35+ year career in advertising and market research and is a Lecturer at Columbia Business School. Morais digs into how AI is used today, the opportunities and pitfalls, how AI stretches the range of possibilities, AI "hallucinations" and why it's best utilized as a partner and collaborator rather than a substitute. Morais was a Principal/Co-owner of a market research firm and spent years with advertising agencies rising to the role of Chief Strategic Officer. He has worked with Coca Cola, Danone, GlaxoSmithKline, Johnson & Johnson, Post Foods, Proctor & Gamble, Safeway, WD-40, Fairmont, Raffles, and Swissôtel, and many others. His books include Advertising and Anthropology; Ethics in the Anthropology of Business; and The Language of Branding. His articles have appeared in Forbes, Advertising Age, Huffington Post, American Anthropologist, Human Organization, Culture and Organization, and Medium. Find all of our prior episodes at whatiwishiknewshow.com We welcome your questions and ideas. Send us at email at hello@whatiwishiknewshow.com

Sega's Saturn premiere flops Nintendo goes for cheap VR Commodore bankruptcy gets messy These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in July 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on  Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or https://bsky.app/profile/vgnrtm.bsky.social Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/116538674 1994: Sony reveals psx     https://archive.org/details/ElectronicGamingMonthly_201902/Electronic%20Gaming%20Monthly%20Issue%20060%20%28July%201994%29/page/n51/mode/1up?view=theater&sort=title_asc Tokyo Toy Show sees hardware premieres     Bandai's BA-X     https://archive.org/details/egm-2-july-1994/page/83/mode/1up        https://en.wikipedia.org/wiki/Playdia Bandai rumors arise     https://archive.org/details/ElectronicGamingMonthly_201902/Electronic%20Gaming%20Monthly%20Issue%20060%20%28July%201994%29/page/n67/mode/1up?view=theater&sort=title_asc     https://en.wikipedia.org/wiki/Apple_Pippin SNK's NeoGeoCD     https://archive.org/details/egm-2-july-1994/page/126/mode/1up?view=theater     https://en.wikipedia.org/wiki/Neo_Geo_CD NEC's PC FX     https://archive.org/details/egm-2-july-1994/page/82/mode/1up     https://en.wikipedia.org/wiki/PC-FX Sega's Saturn     https://archive.org/details/egm-2-july-1994/page/106/mode/1up     https://archive.org/details/egm-2-july-1994/page/n113/mode/1up     https://archive.org/details/egm-2-july-1994/page/120/mode/1up     https://en.wikipedia.org/wiki/Sega_Saturn Sega trying to avoid confusion     Sega, Nintendo Bring Big Plans To CES, Billboard, July 9, 1994, Section: THE ENTER*ACTIVE FILE; Pg. 70, Byline: BY MARILYN A. GILLEN      Sega opens UK development studio     Edge July 1994, pg.  Nintendo announces new 32 bit system     Edge July 1994, pg. 6      Nintendo signs with Rambus     Nintendo Ultra 64 game system to use high-speed Rambus technology; will boost memory speed to 500 MHz, Business Wire, July 18, 1994, Monday     Edge July 1994, pg. 7      Video Rental and Console game publishers bury the hatchet     Sega's Kalinske is VSDA's man, The Hollywood Reporter, July 7, 1994, Thursday         It's A Whole New Game At VSDA; Competition For Retailers' Attention Increases, ,Billboard, July 16, 1994, Section: HOME VIDEO; Pg. 61, byline: BY EILEEN FITZPATRICK     Tenn, Seitz join Activision, The Hollywood Reporter, July 1, 1994, Friday     "NewLeaf Entertainment to include Acclaim in video game delivery system test, Business Wire, July 13, 1994, Wednesday,  Dateline: DEERFIELD BEACH, Fla.          Kids can get 'Jungle' game sneak peek, USA Today, July 28, 1994, Section: Pg. 1D; Vol. 12; No. 222; ISSN: 0161-7389" Nintendo gets hip     "https://www.nytimes.com/1994/07/01/business/media-business-advertising-nintendo-turns-up-volume-provocative-appeal-its-core.html?searchResultPosition=3        'New Nintendo' comes out kicking, USA Today, July 7, 1994, Business and Industry Section: Pg. 2D; ISSN: 0161-7389   "     Illusion Of Gaia Will Be Seen On Nintendo, Newsbytes, July 19, 1994, Tuesday Atari back at IBM     ATARI CORPORATION ANNOUNCES MANUFACTURING PLANS, PR Newswire, July 12, 1994, Tuesday - 07:51 Eastern Time, Section: Financial News, dateline: Sunnyvale, Calif., July 12 TDK to make 3DO memory card     TDK signs peripherals license agreement with 3DO; plans to manufacture memory card for 3DO System, Business Wire, July 20, 1994, Wednesday     https://real3do.uk/3do-accessories/ Philips slashes price to hinder 3DO launch in Europe     Philips cuts CD-i price to hurt foe, Marketing, July 28, 1994, Byline: By MAT TOOR     Square teams up with Nintendo    https://archive.org/details/egm-2-july-1994/page/74/mode/1up Commodore bankruptcy gets messy     IN BAHAMAS, A FIGHT FOR REMAINS OF COMMODORE AMONG SAND AND SURF, A LIQUIDATION IS TAKING PLACE. CREDITORS WANT THE PROCEEDINGS IN NEW YORK, THOUGH., The Philadelphia Inquirer, July 19, 1994 Tuesday FINAL EDITION, Section: BUSINESS; Pg. C01, Byline: Dan Stets, INQUIRER STAFF WRITER     CLOSING THE BOOKS ON COMMODORE: SPEED IS OF THE ESSENCE IN THE COMPUTER INDUSTRY, THE CHIEF ASSET, TECHNOLOGY, IS PERISHABLE. BUT CREDITORS OF THE BANKRUPT FIRM ARE HAMPERING A RESOLUTION., The Philadelphia Inquirer, July 31, 1994 Sunday FINAL EDITION, Section: BUSINESS; Pg. D01, Byline: Dan Stets, INQUIRER STAFF WRITER REELMagic brings FMV to PC     MPEG Board' Works ReelMagic For PCs, Billboard, July 2, 1994, Section: THE ENTER*ACTIVE FILE; Pg. 88, Byline: BY MARILYN A. GILLEN      Philips announces CDi add-on board     NINTENDO SIGNS FOR CES INTERACTIVE '95, Consumer Electronics, July 4, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 27; Pg. 13 Hyundai bets on MPEG2     Hyundai Develops Integrated Chips For Superhighway, Newsbytes News Network, July 1, 1994     ODC 8X MASTERING ALLOWS TWO-HOUR MOVIES ON A SINGLE COMPACT DISC, PR Newswire, July 25, 1994, Monday - 12:04 Eastern Time, Section: Financial News     https://en.wikipedia.org/wiki/Rec._601         https://archive.org/details/PC-Player-German-Magazine-1994-07/page/n13/mode/2up CDRom shipments soar in Japan     CD-ROM shipments soar 54% in FY '93, Japan Economic Newswire, JULY 7, 1994, THURSDAY 3DLabs brings 3D acceleration to XWindows     3Dlabs to deliver acceleration to the X Windows environment; 3Dlabs forms strategic alliance with X Inside to port the Accelerated-X server to the GLINT, graphics processor, Business Wire, July 18, 1994, Monday Intel working on 3D chip for PCs     https://archive.org/details/PC-Player-German-Magazine-1994-07/page/n17/mode/2up Sun announces 3DRAM     SMCC and Mitsubishi Electronics co-develop revolutionary new graphics memory technology, Business Wire, July 25, 1994, Monday         MELCO develops new chip for 3-D graphics, Japan Economic Newswire, JULY 27, 1994, WEDNESDAY         http://www.michaelfrankdeering.com/Projects/HardWare/p3DRAM/p3DRAM.html          https://www.vgamuseum.info/index.php/image-search Silicon Studio founded     SILICON GRAPHICS LAUNCHES SILICON STUDIO INC. TO DRIVE DEVELOPMENT OF NEW INTERACTIVE APPLICATIONS; New Subsidiary to Propel Convergence of Computing and Consumer Technologies, PR Newswire, July 21, 1994, Thursday - 16:01 Eastern Time, Section: Financial News     THE GEE-WHIZ COMPANY SILICON GRAPHICS TURNS 3-D IMAGES INTO STUNNING PROFITS, Business Week, July 18, 1994, Business and Industry, Section: Pg. 56; Vol. 0; No. 3381; ISSN: 0007-7135 Interplay licenses GURPS     https://archive.org/details/CDROMToday06JunJul1994/page/n31/mode/1up      Scorpia stings Pagan     https://archive.org/details/Computer_Gaming_World_Issue_120/page/n39/mode/2up?view=theater Computer Game Conference sees industry changing      https://archive.org/details/PC-Player-German-Magazine-1994-07/page/n9/mode/2up      Catapult to launch this Christmas     https://archive.org/details/egm-2-july-1994/page/n35/mode/1up     https://en.wikipedia.org/wiki/XBAND Habitat big in Japan     The games and how to play them, Financial Times (London,England), July 5, 1994, Tuesday, Section: Technology; Pg. 17 Digital breaks Hong Kong censors     My job is to read porno mags for the government, South China Morning Post (Hong Kong), July 9, 1994, Section: REVIEW; Pg. 3, Byline: Victoria Finlay Virtual I/O teams up with TCI     CABLE GIANT TCI AND VIRTUAL I/O, INC. AGREE TO OFFER HEADSETS TO SUBSCRIBERS OF NEW INTERACTIVE VIDEO GAME CHANNEL, PR Newswire, July 26, 1994, Tuesday - 10:15 Eastern Time      Microprose goes to Russia     Russia: Lamport (Moscow, Russia) has signed a computer game distribution contract with MicroProse Inc., Kommersant, July 22, 1994 Funcoland grows     FUNCO INC. ANNOUNCES RESULTS, PR Newswire, July 21, 1994, Thursday - 12:51 Eastern Time, Section: Financial News      Lawmakers turn their attention online     "Quest To Control TV Violence Turns To Evolving Game Channels, The Associated Press, July 1, 1994, Friday, PM cycle, Byline: By JEANNINE AVERSA, Associated Press Writer" Doom to become a movie     ETHOS FILMS BANKS ON H'WOOD, 'DOOM' DAY, Variety, July 11, 1994 - July 17, 1994, Section: SPECIAL REPORT: INTERTAINMENT; Pg. 32     https://archive.org/details/egm-2-july-1994/page/n28/mode/1up MK blamed for stabbing     Video Game World Became Real for 16-Year-Old Found Insane in Stabbing, The Associated Press, July 14, 1994, Thursday, AM cycle Blockbuster is ready for the future     BLOCKBUSTER'S DATABASE TO FUEL FUTURE EXPANSION, Advertising Age, July 18, 1994, Section: Pg. 26, Byline: By Jeffery D. Zbar      Pog mania comes to Del Taco     DEL TACO HASTENS FAST-FOOD REALM INTO THE AGE OF POG(TM), PR Newswire, July 20, 1994, Wednesday - 12:00 Eastern Time, Section: Financial News Knights of the Dinner Table #1 appears     https://recalledcomics.com/KoDT1.php Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras  

Sega's Saturn premiere flops, The Game Industry ditches CES for E3 & Nintendo goes for cheap VR These stories and many more on this episode of the VGNRTM! This episode we will look back at the biggest stories in and around the video game industry in July 1994.  As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events. Alex Smith of They Create Worlds is our cohost.  Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book Get us on your mobile device: Android:  https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS:      https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM Send comments on  Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or https://bsky.app/profile/vgnrtm.bsky.social Or videogamenewsroomtimemachine@gmail.com Links: If you don't see all the links, find them here:     https://www.patreon.com/posts/july-1994-116535754 Or check out the complete version of this month's two-parter here: https://www.patreon.com/posts/july-1994-116535754 7 Minutes in Heaven: Streets of Rage 3 Video Version: https://www.patreon.com/posts/7-minutes-in-of-116533647     https://www.mobygames.com/game/11193/streets-of-rage-3/ Corrections: June 1994 Ep - https://www.patreon.com/posts/june-1994-113403594 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/     https://www.mobygames.com/group/427/dragons-lair-series-and-versions/     https://en.wikipedia.org/wiki/Entertainment_Software_Association     https://en.wikipedia.org/wiki/Comics_Code_Authority     Kelsey Lewin did a video on the Extertainment Bike  https://www.youtube.com/watch?v=nEuAWIU89sQ     The bat was called the Batter-Up Bat https://www.youtube.com/watch?v=6jt3Fa1c_zg     I think Tom Kalinske is mixing memories with 1994 Summer CES      https://www.youtube.com/watch?v=kc4trf57Rgg      https://www.youtube.com/watch?v=sUn7cERhImY      https://www.polygon.com/features/2019/6/7/18653968/e3-history-1995-sega-saturn-nintendo-64-playstation-launch     https://en.wikipedia.org/wiki/Marcia_Lucas     https://www.mobygames.com/game/4572/final-fantasy-ii/     https://www.mobygames.com/game/5202/final-fantasy-iii/ 1994: Japanese console sales drop dramatically     JAPANESE MARKET SHARES, Consumer Electronics, July 11, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 28 Pg. 15 Weak dollar hurts Japanese exports     95-YEN RATE DEVASTATING FOR MOST EXPORTS, Jiji Press Ticker Service, JULY 14, 1994, THURSDAY     https://www.macrotrends.net/2550/dollar-yen-exchange-rate-historical-chart Convertible bonds are big in Japan     Issuances of convertible bonds swell Higher Rates Hold Down Volume Of Straight Bonds, The Nikkei Weekly (Japan), July 25, 1994, Section: FINANCE; Pg. 15     Sega's long-term debt rated A3, Japan Economic Newswire, JULY 28, 1994, THURSDAY Semiconductor industry breaks mold     Market Place; Are investors in semiconductor stocks living in the past?, The New York Times, July 15, 1994, Friday, Late Edition - Final, Section: Section D; ; Section D; Page 6; Column 3; Financial Desk ; Column 3; Byline: By John Markoff Trip Hawkins leaves EA     NEW PCMCIA NEWSLETTER; CMP STAFF TO INTERACTIVE WEEK; EWORLD EYES LARGE ONLINE ACCOUNTS; HAWKINS LEAVES PRIOR, FIRM, Advertising Age, July 04, 1994, Section: Pg. 35      MediaVision premises searched     Media Vision Bankruptcy, The New York Times, July 27, 1994, Wednesday, Late Edition - Final, Section: Section D; ; Section D;  Page 20;  Column 5;  Financial Desk ; Column 5;         https://archive.org/details/PC-Player-German-Magazine-1994-07/page/n13/mode/2up     https://en.wikipedia.org/wiki/Media_Vision#Products Time Warner wants to make ads interactive     TIME WARNER INTERACTS WITH MORE THAN ORLANDO DEAL WITH INTERPUBLIC GIVES AGENCY GROUP ACCESS TO VIDEOGAMES, CD-ROMS, Advertising Age, July 04, 1994, Section: Pg. 18, byline: By Scott Donaton     ARTERIAL AVENGER VIDEO GAME AVAILABLE FOR COMMUNITY EVENTS/HEALTH FAIRS, PR Newswire, July 7, 1994, Thursday - 10:45 Eastern Time, Section: State and Regional News           Video game offers early intervention in the fight against tobacco use; "Rex Ronan -- Experimental Surgeon" goes inside the human body to illustrate the dangers of smoking, Business Wire, July 15, 1994, Friday     BATES USA SURVEY IS BULLISH ON INTERACTIVE PREDICTS $7.2 BILLION MARKET WITHIN 10 YEARS;ADS WILL SUBSIDIZE COSTS, Advertising Age, July 11, 1994, Section: Pg. 26, byline: By Scott Donaton     Leagas Delaney 'Predator' commercial takes slot in World Cup computer game, Campaign, July 15, 1994, Business and Industry, Section: Pg. 31;     https://www.mobygames.com/game/134894/tricky-quiky-games-die-suche-nach-den-verschollenen-seiten/  https://www.mobygames.com/game/6717/helicopter-mission/        https://www.mobygames.com/game/9244/bi-fi-roll-action-in-hollywood/  https://archive.org/details/Aktueller_Software_Markt_-_Ausgabe_1994.07/page/n7/mode/2up        https://archive.org/details/Aktueller_Software_Markt_-_Ausgabe_1994.07/page/n9/mode/2up McDonald's launches first FMV ad on AOL     McDonald's to Post Golden Arches Along Information Superhighway, Wall Street Journal (3 Star, Eastern (Princeton, NJ) Edition), July 21, 1994, Business and Industry, Section: Pg. B7; Vol. 224; No. 14; ISSN: 0099-9660 HBO and Warner go interactive     Home Box Office and Warner Music Group join Michael Nash in forming new multimedia partnership, Business Wire, July 12, 1994, Tuesday GTE goes Interactive     BITS AND PIECES, TELECOMWORLDWIRE, July 1, 1994 Jim Henson goes interactive     Muppets' hand in interactivity, The Hollywood Reporter, July 21, 1994, Thursday, Byline: Scott Hettrick Time Mirror goes interactive     Rose CEO of TM Multimedia, The Hollywood Reporter, July 27, 1994, Wednesday Nick Nicholas invests in VR     Media Industry Visionary, Nick Nicholas, Becomes Major Investor in Zombie Inc., Business Wire, July 15, 1994, Friday     https://www.mobygames.com/company/1266/zombie-studios-inc/games/ Havas and Sony join forces     Alliance Havas-Sony dans l'edition electronique, Echos, July 21, 1994          Sony, Havas playing games, The Hollywood Reporter, July 22, 1994, Friday, Byline: Pia Farrell     http://jolt.law.harvard.edu/articles/pdf/v12/12HarvJLTech561.pdf France expands multimedia services     Media Futures: The French connection - John Ridding looks at the country's growing multimedia businesses / The world's superhighways, Financial Times (London,England), July 4, 1994, Monday, Section: Pg. 15, Byline: By JOHN RIDDING Telecom deregulation hits Japan     Barrier lowered between cable-TV, phone firms, The Nikkei Weekly (Japan), July 4, 1994, Section: INDUSTRY DIGEST; Pg. 9, Byline: BY NORRI KAGEKI Staff writer IDSA and SPA try to find common ground     IDSA AND SPA MEET ON RATINGS, Consumer Electronics, July 11, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 28 Pg. 13     No Headline In Original, Consumer Electronics, July 18, 1994, Section: NOTEBOOK; Vol. 34, No. 29; Pg. 14 IDSA and SPA fail to find common ground     2 GAME RATING SYSTEMS, Consumer Electronics, July 25, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 30      Competing rating systems revealed     Ratings Symbols Unveiled for Computer, Video Games, The Associated Press, July 28, 1994, Thursday, AM cycle, Section: Business News, Byline: By JEANNINE AVERSA, Associated Press Writer        https://legacy.3drealms.com/tech/rsac.html         https://legacy.3drealms.com/tech/esrb.html Lieberman and Kohl weigh in on systems     Ratings Symbols Set for Computer, Video Games, The Associated Press, July 29, 1994, Friday, PM cycle, Section: Business News, Byline: By JEANNINE AVERSA, Associated Press Writer        TESTIMONY REGARDING THE VIDEO GAME RATING ACT OF 1994 SUBMITTED BY MARK TRAPHAGEN - COUNSEL SOFTWARE PUBLISHERS ASSOCIATION SOFTWARE PUBLISHERS ASSOCIATION JOINT HEARING OF THE SENATE       GOVERNMENTAL AFFAIRS SUBCOMMITTEE ON REGULATION AND GOVERNMENT INFORMATION AND THE  SENATE JUDICIARY SUBCOMMITTEE ON JUVENILE JUSTICE, Federal News Service, JULY 29, 1994, FRIDAY      German voluntary game ratings begin     https://archive.org/details/Aktueller_Software_Markt_-_Ausgabe_1994.07/page/n9/mode/2up        https://usk.de/      Nintendo signs onto CESI     NINTENDO SIGNS FOR CES INTERACTIVE '95, Consumer Electronics, July 4, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 27; Pg. 13          IDSA AND SPA MEET ON RATINGS, Consumer Electronics, July 11, 1994, Section: THIS WEEK'S NEWS, Vol. 34, No. 28 Pg. 13      ISDA chooses E3     New L.A. interactive expo lines up Sony, Sega, IDSA; E3 will take on CES and VSDA next spring, The Hollywood Reporter, July 18, 1994, Monday, Byline: Scott Hettrick     IDSA ENDORSES E3 SHOW, SAME DATES AS CES INTERACTIVE, Consumer Electronics, July 18, 1994, Section: THIS WEEK'S NEWS; Vol. 34, No. 29; Pg. 10      Namco consolidates coin op subsidiaries     Play Meter, July 1994, pg. 14 Time Warner licenses Jaguar     ATARI CORPORATION AND TIME WARNER INTERACTIVE INC. JAGUAR DEAL, PR Newswire, July 12, 1994, Tuesday - 07:53 Eastern Time, Section: Financial News, Dateline: SUNNYVALE, Calif., July 12         https://system16.com/hardware.php?id=778 Bally breaks up     Play Meter, July 1994, pg. 28 Recommended Links: The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/ Sound Effects by Ethan Johnson of History of How We Play. Copyright Karl Kuras  

S4:E5 Unlocking Retail Media: Measurement, Innovation, and Customer EngagementIn this episode of The Retail Razor Show, hosts Ricardo Belmar and Casey Golden explore the evolving landscape of retail media with expert insights from Andrew Lipsman, analyst and founder of Media, Ads + Commerce, and James Bauer, CEO and founder of Venvee. They discuss the progression of retail media 1.0 with online ads to retail media 2.0 - in-store media, highlighting key metrics like closed-loop attribution and incrementality. The conversation moves into innovative technologies such as spatial AI, the importance of first-party data, and privacy concerns. They also emphasize the collaborative efforts needed to integrate these advancements effectively for full funnel customer conversion and attribution in retail media 3.0. This episode delivers a comprehensive overview of how retailers and brands can use modern technology to bring the same level of measurement currently enjoyed in the 15% of retail sales happening in ecommerce, to the larger 85% of sales happening in stores!About Andrew Lipsman:Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising's third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, and Advertising Age.About James Bauer:James Bauer is the Founder and CEO of Venvee, a retail media technology company that is closing the loop on in-store measurement and attribution. Venvee leverages AI-generated digital twins of physical stores, combined with computer vision running on existing cameras, to enable precise measurement of impressions, interactions, and conversions on a shopper-by-shopper basis. This innovative approach requires no changes to the store and provides comprehensive aggregate measurement for in-store video, audio, fixtures, and products.Subscribe to our Newsletter: https://retailrazor.substack.comSubscribe to our YouTube channel: https://bit.ly/RRShowYouTube00:00 Show Intro02:50 Exploring Retail Media 3.0 & Measurement 03:29 Evolution of Retail Media 07:08 In-Store Attribution and Measurement 14:44 Challenges and Opportunities in Retail Media 32:37 Future of Retail Media and Final Thoughts 44:43 Show CloseMeet your hosts, helping you cut through the clutter in retail & retail tech:Ricardo Belmar is a RETHINK Retail Top Retail Expert for 2021 – 2024, and a Thinkers 360 Top 10 Retail Thought Leader, Top 50 Management Thought Leader, and Top 100 Digital Transformation Thought Leader. He is an advisory council member at George Mason University's Center for Retail Transformation, and director partner marketing for retail & consumer goods at Microsoft.Casey Golden, CEO of Luxlock, RETHINK Retail Top Retail Expert for 2024 and 2023, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!Includes music provided by imunobeats.com, featuring Overclocked, and E-Motive from the album Beat Hype, written by Hestron Mimms, published by Imuno.

On this episode of Gen X Amplified, I am welcoming back serial entrepreneur Ian Schafer, repeat guest and friend of the podcast, for another round of “Gen Xceptional” wisdom and inspiration. Ian is the President and Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian, Issa, and the team at Ensemble is on a mission to make the creator economy more equitable for creators from underrepresented communities. In this episode, Ian and I unpack: Ian's experiences and journey as a founder, particularly during the disruptive landscape of the 2020 pandemic The story of how Ian began his business relationship with Issa Rae and her team at HOORAE Media to launch Ensemble Why Ensemble's mission is focused on creators from underrepresented communities The overall state of the creator economy, especially in the age of AI Why mid-career professionals (i.e, Gen X) can thrive and create value in the creator economy based on their seasoned experience and expertise, coupled with deep knowledge and unique insights. And more! Ian's Personal Theme Song “Electric Relaxation” by A Tribe Called Quest About Ian Schafer Ian is an award-winning global brand, marketing, advertising, and sports & entertainment entrepreneur and executive. He is and currently the Co-Founder of Ensemble, a next-generation branded entertainment studio that he co-founded with acclaimed producer, writer, actress, and entrepreneur Issa Rae. Ensemble collaborates with brands, platforms, and publishers to produce and distribute epic content and activations that shape culture, engage audiences, and move product. Ian is also a strategic advisor to ROCK THE BELLS, the preeminent voice for classic and timeless hip-hop founded in 2018 by LL Cool J. Also, Ian is the co-founder of ON_Discourse, owner of Queensboro FC, and an advisor to Accelerator. Previously, Ian Co-Founder & CEO of Kindred, a membership organization that's on a mission to build a more equitable society by advancing the actions of today's leaders. Prior to launching kindred, Ian was the founder, CEO, and Global Chairman of Deep Focus, a transformative advertising agency that eventually he sold to Engine Group in 2015. Before he began his entrepreneurial journey with Deep Focus, Ian worked at Miramax Films as the VP of New Media, where he learned many lessons on the power of content and innovation. Previously, Ian started his career as a Sr. Account Executive at i-Traffic, which was one of the first digital agencies in the world. In 2015, he was inducted into the American Advertising Federation's Hall of Achievement, named one of “100 People Who Make Advertising Great” by the 4A's in 2017, and was also named named a “Media Maven” by Advertising Age.   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot! Subscribe to Gen X Amplified!

“Generous leadership is standing up for what is right.” Chapters: 00:00  Introduction of James Rooke 03:53  Background and Influences 08:19  Lessons from Father's Leadership Style 12:08  Simplifying Decision-Making Filters 26:21  Staying Close to the Front Lines 31:15  Creating a Culture of Generosity 36:25  Humility and Vulnerability in Leadership 41:06  The Power of Small Acts 45:06 Creating Experiences that Shape Beliefs 48:59 Being Present and Engaged with Employees 52:55 Walking the Talk: Authenticity and Integrity Episode Summary: James Rooke, President of Comcast Advertising, shares insights on leadership and decision-making. He emphasizes the importance of recognizing patterns and investing in talent. James learned valuable lessons from his father, who taught him the significance of generous leadership and standing up for what is right. He also gained insights from his early career experiences, which highlighted the common root causes of organizational challenges. James recommends leaders stay close to the front lines and have simple filters to guide decision-making. He also discusses the need to balance a high-level view with deep dives into specific areas. In this conversation, James shares his approach to leadership and the importance of generosity in the workplace. He emphasizes the value of being present and engaged with employees at all levels, and the power of small acts of recognition and appreciation. James also discusses the need for leaders to have humility and vulnerability, and the importance of making quick decisions and being adaptable. He highlights the impact of creating experiences that shape beliefs and change culture, and the role of authenticity and integrity in leadership. James provides valuable insights and practical advice for cultivating a generous leadership style. R.O.G. Takeaway Tips: Recognizing patterns and investing in talent are key to leadership success. Generous leadership involves standing up for what is right and acting with integrity. Common root causes exist across industries, and focusing on human beings is crucial. Leaders should stay close to the front lines and have simple filters for decision-making. Balancing a high-level view with deep dives into specific areas is essential for effective leadership.  Generous leadership is about the culmination of small acts that have a lasting impact. Recognition and appreciation, even in small gestures, can have a profound effect on employees. Leaders should prioritize humility and vulnerability, as well as authenticity and integrity. Quick decision-making and adaptability are crucial in a fast-paced and uncertain environment. Creating experiences that shape beliefs and change culture is a powerful way to lead. Being present and engaged with employees at all levels fosters a sense of connection and belonging. Guest Bio: James Rooke is president of Comcast Advertising, the advertising division of Comcast Cable that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. In this role, James oversees the operation of the company, which includes Effectv, FreeWheel and AudienceXpress. Most recently, James was general manager of Effectv, where he led a nationwide team across sales, product, engineering, data and operations focused on enabling marketers to reach their target audiences across TV and video streaming platforms. Since adopting the role in January 2020, he successfully led Effectv's transformation to a multi-screen, audience delivery company including bringing the more widespread use of data to TV advertising strategies, as well as driving addressable advertising and programmatic Capabilities. Prior to leading Effectv, James oversaw FreeWheel's global publisher business unit responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his eight-year tenure at FreeWheel, he also helped design, launch and scale FreeWheel's first video marketplace; led the Advisory Services practice, a consulting business unit; and served as the company's chief revenue officer. Earlier in his career, James worked in the media business at Time Warner Cable (now Charter Communications) as vice president of strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (then known as Ernst & Young) in London. James speaks at many major industry conferences including Cannes Lions, Advertising Week and IAB and is often featured in leading business and industry media, including Business Insider, Advertising Age, Adweek, AdExchanger, Broadcasting & Cable, The Drum and more. Additionally, James is focused on moving the industry forward, sitting on the board of the Video Advertising Bureau (VAB) and Ampersand and acting as a board advisor to TVision. James earned a Bachelor of Commerce from the University of Birmingham in the U.K. He resides with his wife and two daughters in New York. Resources: Comcast Advertising  James Rooke Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: James Rooke, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 195, with special guest Yvette Kanouff.

Sherman Wright is the co-founder and managing partner of TEN35 (www.ten35.com), a creative company specializing in transforming brands through culture. An entrepreneur whose work and thought leadership has created award-winning campaigns for global brands including Pepsi, Nike, Disney, Microsoft, Polaris, Stellantis, American Express, JP Morgan Chase, Meta and the City of Chicago. Sherman's accomplishments have been recognized by The New York Times, Inc., Advertising Age, Adweek, Black Enterprise, The Chicago Tribune, and Crain's Chicago Business to name a few.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—formerly serving as the Head of Strategy at Wieden+Kennedy, New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. 
 
 His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 with the Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. He has also served as a jury for the Cannes Lion International Festival of Creativity. 
 Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action. His strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, the Brooklyn Nets, and State Farm's “Cliff Paul” campaign – among others.
 
 Prior to his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé. 
 
 Marcus' work centers squarely on the impact of culture and the power that comes from having great cultural proximity. His best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, he relies on literature, case studies, his work with brands, and academic data to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits.
 Marcus holds a doctorate in marketing from Temple University where he studied cultural contagion and meaning-making. He received an MBA with an emphasis on strategic brand marketing from the University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a Forbes columnist and a trusted voice among CMOs and business leaders. But most importantly, he is a proud Detroit native, a devoted husband, and a loving father to Georgia and Ivy. Stay connected and pick up "For the Culture"  https://marctothec.com/ https://www.instagram.com/marctothec/  https://www.linkedin.com/in/marctothec/   https://www.amazon.com/s?k=for+the+culture+dr+marcus+collins   Stay connected:  https://www.chonacas.com/links/ Business: https://www.linkedin.com/in/katiechonacas/    

Improving Customer Loyalty through Martech and AI-Powered Solutions   Greg Kihlstrom is a best selling author with nearly 20 books on Martech and customer experience management. Greg shares fresh insights into how companies can leverage marketing technology and AI to bolster customer loyalty and satisfaction.    Whether you're a C-suite executive or a marketing professional, this episode will equip you with actionable strategies to deliver exceptional, personalized customer experiences. Here are three pivotal questions Greg answered during our interview: - How can companies efficiently organize and access vast amounts of customer data for better decision-making? - What are the common mistakes in Martech implementation, and how can businesses avoid them? - How does AI enhance—rather than replace—human work to improve both customer and employee experiences and drive business outcomes? Subscribe to our show for more expert insights. Link in the comments! Greg Kihlström - Biography Greg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world's top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide, Victoria's Secret, and Toyota.  He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup. He executive produces 5 business and marketing-related podcasts, including the award-winning The Agile Brand with Greg Kihlström, now top 5 on Apple's U.S. marketing charts and in its 6th year with over 500 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world's leading experts and leaders. Greg is a contributing writer to Forbes, MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI's Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He's also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges. Resources This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/DELIGHTED and get on your way to being your best self. The Delighted Customers podcast website:https://www.empoweredcx.com/podcast Sign up for The Trusted Guide newsletter here: https://www.empoweredcx.com/newsletter Get the latest news and updates on LinkedIn here: https://www.linkedin.com/in/markslatin/ Register for the next Trusted Guide Roadmap™ Master Class here: https://www.empoweredcx.com/ The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

On yesterday's show, Keith Teare mourned the scarcity of utopian thinking in Silicon Valley. But maybe Keith was looking on the wrong coast. Robert Wolcott, who teaches at the University of Chicago and is the chair of the World Innovation Network, recognizes the value of utopian idealism in his co-authored new book, Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society and Life. As he told me, the just-in-time tech revolution of generative AI, 3D printing, lab-grown meats, renewable energy, and virtual reality is going to change everything. But what Wolcott can't predict, he confesses, is whether all this radically disruptive new tech will lead us to utopia or to dystopia. Robert C. Wolcott is Adjunct Professor of Innovation at the Booth School of Business, University of Chicago, and Adjunct Professor of Executive Education at the Kellogg School of Management, Northwestern University. From 2010 – 2019, he served as Clinical Professor of Innovation and Entrepreneurship at Kellogg. Wolcott won Teacher of the Year from Kellogg's EMBA program in 2013, 2014, 2015 and 2017. He's co-founder and chair of The World Innovation Network (TWIN), a global community of nearly 4,000 innovation and growth leaders from over 30 countries and across sectors (business, government, the arts, academia, defense). TWIN gathers 400 delegates for TWIN Global each year in Chicago to explore the future, in addition to smaller gatherings and online sessions. The objective is to build trusted relationships across sectors. Wolcott is an angel investor in over 20 companies including crowd funding leader Indiegogo, tech-enabled coaching and culture development platform Abroad.io, student loan innovator Lumni, digital education leader Kiddom, transaction security technology firm Magic Cube, digital mental health platform Silver Cloud Health and ClearCare Online (acquired by Battery Ventures), international art show, EXPO Chicago and MommyDaddyMe.com, a Hong Kong-based online capability development platform for children and their families across Asia. Wolcott holds a BA, European and Chinese History; and an MS and Ph.D., Industrial Engineering & Management Science, Northwestern University. Wolcott is a board member of Clareo, a foresight and growth strategy consultancy serving global corporations, and Abroad.io, a tech-enabled human transformation platform. Wolcott serves on advisory boards for H-Farm, the leading technology ecosystem in Italy, and the Open Innovation Lab of Norway. He serves on the board of Cure Blindness (Himalayan Cataract Project), a global non-profit that has restored sight to nearly one million people in Asia, Africa and Latin America. He is a regular contributor for Forbes on the impact of technology on business, society and humanity. His book, Grow From Within: Mastering Corporate Entrepreneurship and Innovation (McGraw-Hill, 2010) has been published in Chinese and Japanese. Wolcott's work appears in MIT Sloan Management Review, strategy+business, The Harvard Business Review (online), The Wall Street Journal, Advertising Age, Business Week, The Financial Times (European Edition), The New York Times and numerous overseas publications.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Episode 96: Dr. Eric Boyd and his book with Anna Alvarez Boyd, PCC, FairWays to Leadership®: Building Your Business Network One Round of Golf at a Time ABOUT ERIC Eric is Professor Emeritus at James Madison University and associate professor of marketing at the University of Central Florida. His research on leadership has been published in leading management journals like Harvard Business Review and Advertising Age. He received his PhD in marketing from the Darden School of Business at the University of Virginia and is an award-winning scholar who is recognized internationally for the innovativeness and quality of his instruction. Eric promotes leadership development and training through his work with FairWays to Leadership (FWTL), a national nonprofit he co-founded with his wife, Anna Alvarez Boyd. The mission of FairWays to Leadership is to teach leadership and networking skills to college students from diverse communities through the experience of learning to golf. Eric is also a leadership coach with Inntinnean Coaching. Eric's coaching philosophy is that every person has innate strengths, and the use of those strengths is key to successfully leading others and oneself. Working with clients to understand their leadership strengths through reflection and assessment, Eric provides clients with a customized approach that allows them to be more effective leaders.  CONVERSATION HIGHLIGHTS Who are the people who give him checks, showing him he's taken certain things for granted? "Don't take for granted that you have confidence. Not everybody has it." Being aware of your superpowers -- and sharing them. The question that seems to sort of stop a lot of young leaders in their tracks. How his mom inadvertently taught him about competition. "OK, get the opportunity first. Then you can figure out all the details." (Using where you want to get as your North Star.) What made his life richer. How his students' frustrations during the Summer of 2020 led to Fairways to Leadership. The source of Eric's servant leadership. The power of adaptability in life, leadership, and golf. What branding means vs. what networking means. "How do you bring your brand to life for other people?" Looking back over your past to see where you had "the zig." "Networking within the family." The MAIN QUESTION underlying my conversation with Eric is, Which superpower, that could benefit and possibly be life-changing for others when you share it, are you overlooking? FIND ERIC Website: https://fairwaystoleadership.org/ LinkedIn: https://www.linkedin.com/in/dr-eric-boyd-6322274/ LinkedIn – Full Podcast Article: https://www.linkedin.com/feed/update/urn:li:activity:7196579462459572224/ CHAPTERS 00:00 - Introduction & Bio - Dr. Eric Boyd 03:00 - Who are you today? Can you provide more information about your work? 11:38 - How did your path into your career look like, and what did it look like up until now? 25:30 - How does the work you're doing today reconcile to who you were as a child? 26:11 - Where does your servant leadership come from 28:38 - What does leadership mean to you? 29:35 - Can you introduce us to the book we're discussing? A breakdown of the chapters in the book. 32:47 - What do alumni of FairWays to Leadership say about their takeaways? 35:20 - How does the program work, between the classwork and golfing? 41:38 - What lessons have you taken away from the book 43:24 - How did it work out with you cowriting the book with your wife? 45:05 - What's next for your writing? 45:36 - What book has inspired you? 49:00 - What are you up to these days? (A way for guests to share and market their projects and work.) This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations. Learn more about The Book Leads and listen to past episodes: Watch on YouTube Listen on Spotify Listen on Google Podcasts Listen on Apple Podcasts Read About The Book Leads – Blog Post For more great content, subscribe to my newsletter Last Week's Leadership Lessons, if you haven't already!

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

With 98% of higher education institutions looking the same and offering similar programs, the challenge for any single institution to stand out is immense. This episode of Changing Higher Ed, features Allen Adamson, co-founder of MetaForce, discussing the importance of branding and marketing in differentiating higher education institutions in an oversaturated homogeneous market. Adamson shares his insights from his vast experience in branding across various industries, emphasizing the need for higher education institutions to stand out to attract enrollment.   Key Discussion Points   The Branding Challenge in Higher Education: Higher education faces an oversupply of institutions and an undersupply of students, creating a critical need for effective branding and marketing strategies to attract and retain students.   Why Higher Ed Institutions Should Look Outside the Industry for Branding and Marketing: Higher education institutions can benefit from adopting innovative marketing strategies proven successful in other sectors, enhancing their distinctiveness and appeal.   Creating Unique Institution Identities: Crafting unique identities that resonate with potential students is essential. Institutions should leverage their unique heritage, location, or academic strengths to form a compelling brand identity.   Strategies for Differentiation and Growth: Differentiation in a crowded market requires institutions to offer unique educational experiences and communicate these differences through strategic marketing effectively.   Peripheral Vision in Branding: Institutions should extend their view beyond direct competitors and the education sector to identify unique positioning strategies and innovations from the broader market.   The Role of Consensus in Decision Making: The challenges of consensus-driven decision-making within universities often lead to diluted branding strategies. More decisive leadership could enable stronger and clearer branding initiatives.   Importance of Simplifying the Brand Message: A clear and simple brand message is crucial for effective communication. Institutions should focus on conveying a few key strengths or unique attributes to avoid overwhelming potential students.   Differentiation Through Student Outcomes: Emphasizing unique student outcomes and success stories can differentiate an institution more effectively than focusing solely on features and facilities.   Signature Experiences and Social Proof: Developing signature experiences that define an institution's brand and leveraging positive student testimonials can significantly enhance reputation and attractiveness.   Actionable Insights Over Descriptive Content: Shifting focus from describing institutional offerings to highlighting actionable outcomes and real-world applications can make branding more effective and relatable.   Three Takeaways for University Presidents and Boards   Simplify and strategize: Prioritize simplicity in ideas for enhanced execution. Being ahead of the curve involves selecting straightforward concepts that can be brilliantly executed. Expand horizons: Break free from the confines of the usual environment. Look beyond the immediate surroundings and industry standards. Being ahead of the curve means seeking inspiration from diverse sectors and preparing for future market trends. Pursue excellence: Choose ideas that can be executed exceptionally rather than settling for mediocrity. Being ahead of the curve allows for iterative improvements, ensuring that when the timing is right, the execution is flawless, setting you apart from competitors.   Read the transcript on our website →    About Our Podcast Guest Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. A sought-after industry commentator, Allen has appeared on ABC News, NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes.  Allen is co-founder & Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Allen's LinkedIn Profile →   About the Host Dr. Drumm McNaughton, host of Changing Higher Ed®, is a consultant to higher education institutions in governance, accreditation, strategy and change, and mergers. To learn more about his services and other thought leadership pieces, visit his firm's website: https://changinghighered.com/.   The Change Leader's Social Media Links LinkedIn: https://www.linkedin.com/in/drdrumm/ Twitter: @thechangeldr Email: podcast@changinghighered.com   #HigherEducation #HigherEdBranding #HigherEdPodcast #HigherEdEnrollment  

In episode seven, Emily Welsh discusses her rich background in publishing, tracing her journey from the bustling newsrooms of Advertising Age to her innovative contributions at Vogue and Conde Nast. Transitioning into the digital realm, Emily has played a pivotal role in navigating the challenges of digital content at WSJ before embarking on launching Buy Side at WSJ. Throughout the conversation, she reflects on the evolution of publishing and advertising, underscoring the significance of audience engagement and the strategic implementation of SEO in today's digital age. Her insights into the integration of content and commerce, coupled with a forward-looking approach to the impact of AI, offer invaluable perspectives for anyone navigating the complexities of the modern media landscape.

Lisa McCarthy, CEO and co-founder of the Fast Forward group, and author of Fast Powered: Five Power Principles to Create the Life You Want in Just One Year on managing stress and achieving fulfilment in the workplace and in life. Lisa who has spent 25 years at prominent media companies including Univision, Viacom, and CBS, driving billions in sales revenue, has used her own experience of the toll of high pressure to develop a system to create success and satisfaction. Named a ‘woman to watch' by Advertising Age, and listed on Crains New York Business 40 under 40, she argues that managers need to put the emphasis on coaching and mentoring, and less on bossing. The constant upgrading and improving of our selves, she says, will help us to seize opportunities, which will be even critical in the workplace of the future. www.fastforwardgroup.net

In this week's conversation between Dr. James Emery White and co-host Alexis Drye, they discuss the newest generational cohort that sociologists and marketers are playing close attention to - Generation Alpha. Ranging in age from those born in 2010 through 2025, Gen Alpha will be the first generation raised fully in a world of technological integration. So what does the church, as well as the wider world, need to understand about this generation? What makes them unique? Episode Links Dr. White has authored two books centered around the profiles of particular chunks of our society: The Rise of the Nones - those who refuse to identify themselves with any particular religion, and Meet Generation Z - an inside look at the inner world of Gen Zers, their cultural context, and their relationship with faith and God. We're just seeing the beginnings of books and articles focusing on Gen Alpha and trying to learn more about them. Here are some that we'd suggest for you: Harriet Walker, “We're Generation Alpha (14 and under with millions of followers),” The Times UK. April Rubin, “‘A landmark generation': Introducing Gen Alpha,” Axios. Mark McCrindle, Ashley Fell and Sam Buckerfield, Generation Alpha: Understanding Our Children and Helping Them Thrive (Hatchette: Australia, 2021). Marcia Lawrence, “Welcome ‘Generation Alpha'— the Youngest Pre-Consumers,” The Emporia Gazette. Adrianne Pasquarelli and E.J. Schultz, “Move Over Gen Z, Generation Alpha Is the One to Watch,” Advertising Age. “Generation Alpha,” Hotwire. Finally, never will parental involvement be more important than for Gen Alpha, who have so much access to information but so little access to wisdom. Dr. White has delivered a number of series at Mecklenburg Community Church on topics related to the family and parenting. You can find those messages HERE. And parents need to have the courage to have honest conversations with their children about faith. We'd suggest you read an article by Kara Powell and Steven Argue from Christianity Today titled “The Biggest Hindrance to Your Kids' Faith Isn't Doubt. It's Silence.” For those of you who are new to Church & Culture, we'd love to invite you to subscribe (for free of course) to the twice-weekly Church & Culture blog and check out the Daily Headline News - a collection of headlines from around the globe each weekday. We'd also love to hear from you if there is a topic that you'd like to see discussed on the Church & Culture Podcast in an upcoming episode. You can find the form to submit your questions at the bottom of the podcast page HERE.

Today I am excited to welcome Brad Szollose (pronounced ZOL-us) to the show. Brad is not just any guest; he's a friend, colleague, fellow podcaster, and a multi-faceted serial entrepreneur with a wealth of experience as a C-level executive and an acclaimed business author. His entrepreneurial journey includes turning one of his startups, K2 Design, into a NASDAQ-listed public company through a successful IPO, which thrust him into the limelight as a celebrated dot-com executive. Brad's insights and expertise have been featured in Forbes, Inc. Magazine, Advertising Age, and he has appeared on international TV shows, podcasts, and other media outlets. Beyond his remarkable business career, Brad is the award-winning author of "Liquid Leadership" and the creative mind behind the Awakened Nation® podcast, where he interviews today's most innovative outliers and entrepreneurs. In this conversation, we dive into our shared journey in podcasting, reflecting on the key insights and transformative experiences we've encountered. We'll spotlight some of the remarkable guests who've left a lasting impact on us with their wisdom. Also, we'll debunk a common podcasting myth, as well as shedding light on why this period is pivotal for the podcasting community. Tune in for a thought-provoking discussion that reveals the depth and diversity of the podcasting world from our collective perspective. Website | Facebook | LinkedIn | YouTube | Amazon

In this episode, we dive deep into the pivotal moments of business and life transitions with insights from retired founder Steve McKee, who recently embarked on a new chapter after selling his company of 27 years. Steve shares his enthusiasm for what lies ahead and reflects on the critical principles of navigating turns in both business and personal spheres. The discussion emphasizes the importance of preparation and recognizing the opportune moments for change, shedding light on how these principles have guided Steve through his career and into a promising future. Additionally, we explore the intertwined nature of career success, identity, and the journey towards the next decade of life, offering listeners a comprehensive view of the challenges and triumphs faced by those at the helm of their businesses.The conversation shifts to the nuanced topic of succession planning, where we delve into the psychological and practical aspects essential for a smooth transition. We discuss the significance of starting the succession planning process early, ideally 6-10 years in advance, to ensure the longevity and success of the business. By focusing on identifying and developing a successor, even without immediate plans to sell, business founders can prepare for a future where their legacy thrives beyond their direct involvement.Steve McKee is the recently-retired co-founder of McKee Wallwork, a nationally recognized marketing advisory firm. He is the author of TURNS: Where Business Is Won and Lost, a groundbreaking book on change management, When Growth Stalls: How it Happens, Why You're Stuck and What to Do About It, an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World's Best Brands, which one New York Times bestselling author called “the definitive book on modern branding” that “should be mandatory reading in every business school in America.”Steve's firm made the Inc. 500 list of the fastest-growing private companies in America its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. The firm has twice been recognized by Advertising Age as Southwest Small Agency of the Year and one of the nation's Best Places to Work, and also won the publication's National B2B Campaign of the Year award. Steve was a Businessweek.com columnist for a decade and currently writes a popular monthly column for SmartBrief on Leadership. He has been published or quoted in The New York Times, USA Today, Forbes.com, Investor's Business Daily and The Los Angeles Times, among others, and has appeared on CNBC, ESPN2, CNNfn, Bloomberg, and network television affiliates across America. Find Steve here:https://www.stevemckee.com/https://www.linkedin.com/in/stevemckee/To learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenourTop Software Engineers from Eastern Europe | IT Staff Augmentation | Money Back GuaranteeBoost your tech team with top IT talent, risk-free hiring, 10% off with code ECHO PODCAST.

In this episode of Looking Outside, we're exploring Culture and the role of brands leveraging or influencing it, with University of Michigan marketing professor and best selling author of For the Culture, Dr Marcus Collins.Marcus has one foot in Academia and the other in marketing practice, having led strategy Wieden+Kennedy New York, which allowed him to go deep on the theory and science of culture, while helping brands to understand those systems of cultural norms to activate their marketing strategies in a more relevant and impactful way. To be able to balance the theory and practice, Marcus studied the social sciences, making his knowledge of culture less shallow and deeply nuanced.On the show, Marcus explains how culture is shaped, defined and cultivated by people, to create uniformity and ‘normality'. Because culture is a curation process to find others like us and create synergy in commonalities, Marcus explains that the curation process evolves from the definitions of ‘how to behave' that you're born into (that are ascribed to you), through to the cultures to subscribe to once you're older. Jo and Marcus discuss the challenge for marketers to more deeply understanding human beings, their values and behaviors (which often do not match) in the effort to predict human responses and effectively persuade towards a favorite action for our brands. To achieve this, Marcus' advice is to follow the path of least resistance; to seek out the ‘collective of the willing' as he calls them, those people who are already leaning into the behaviors you're looking to amplify. It's a marketers job to spot those collectives and to reflect in their work things that make these people feel ‘seen'. This requires a certain level of intimacy with the customer that goes beyond easy segmentation by demographics or even psychographics.In a world where brands are more intertwined with popular, social and sometimes political issues, it's important to know what you stand for, your role to play and your right to play in responding to cultural movements (or not responding, purposefully). Marcus stresses that first and foremost brand owners must pay attention to changes in culture, because the mainstream, normal or ‘middle' customer base is not necessarily representative of your future customer. After all, everything that started in the fringes, that was once small or weird, later became popular. >>>To look outside, Marcus speaks to his nine year old daughter to get her transparent and unfiltered perspective. Her responses help Marcus poke a hole in the wall as she usually sees something that he does not see. >>>Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. He has spent his career translating culture for brands and translating brands for culture, becoming the architect of some of the best-known advertising campaigns of our time. Marcus has championed strategies for blue chip brands such as McDonald's, Apple, Google, State Farm, Target, Peloton, and Budweiser, and even ran digital strategy for Beyonce. His honors include being an AAF Advertising Hall of Achievement Inductee, 2022 Cannes Lions Jury Member, a member of the 2023 Thinkers50 Radar Class and one of the favorite professors of the University of Michigan MBA class of 2022. He is also the recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award.His much-anticipated book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be”, examines the influence of culture on consumption and unpacks how everyone from marketers to activists...

Chad S. White is the head of Research at Oracle Digital Experience Agency.Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world's largest email service providers— Oracle, Salesforce, ExactTarget, and Responsys — as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA's 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog, emailmarketingruls.com podcast pageSee omnystudio.com/listener for privacy information.

Marcus Collins: For the Culture Marcus Collins is an award-winning marketer and cultural translator. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award and a recent inductee to the American Advertising Federation's Hall of Achievement. He has worked for several top advertising agencies, and his strategies and creative contributions have led to the success of Budweiser's Made in America music festival, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm's “Cliff Paul” campaign, among others. Prior to his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He is a marketing professor at the Ross School of Business, University of Michigan, and faculty director for the school's executive education partnership with Google. Marcus delivers keynote talks across the globe for companies and conferences such as the Cannes Lions International Festival for Creativity, SXSW, Social Media Week, Adcolor, Hyper Island, TEDx, and Talks at Google. He is the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be*. Whether you're in a sales and marketing role or not, every leader needs to appreciate the psychology of why people buy. Often we assume people buy because of what the product or service provides. But as Marcus and I discuss in this episode, people often buy because of who they are. Key Points For getting people to move, nothing is more powerful than aligning with culture. Anaïs Nin said, “We don't see things as they are, we see them as we are.” Audiences buy because of what the product is, but congregations buy because of who they are. Many leaders assume people love their brand -- but it's not really about the brand, it's about how people view themselves. Begin with examining your own thinking and language regarding customer relationships and transactions. How you view these influences the actions of others. Resources Mentioned For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be* by Marcus Collins Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Start With Why, with Simon Sinek (episode 223) Serve Others Through Marketing, with Seth Godin (episode 381) The Way to Earn Attention, with Raja Rajamannar (episode 521) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

“Enjoy the journey, take stock in how you're learning, how you're building your experience, your brand. It's that openness and that patience that actually creates the opportunities for exponential success.” Andrew Swinand is the CEO of the Creative Group across all Publicis agencies, as well as the CEO of Leo Burnett As CEO, Andrew leads the agency by emphasizing the power of transparency in regards to data, and balances that with the creativity needed to drive businesses forward for clients. He was also the founder and CEO of marketing startup, The Abundancy, and co-founded its holding company Abundant Venture Partners (AVP), an incubator focused on building media and healthcare companies. Prior to that, he was president of Starcom MediaVest Group, the world's largest media agency. He also proudly served his country as a platoon leader in the U.S. Army. Andrew has been recognized by Advertising Age as a "Media Maven," and was inducted into the American Advertising Federation Hall of Achievement in 2008. Andrew has founded 9 companies, with 7 exits. And even worked on the Reflect Brand at P&G. You'll enjoy this candid conversation about focusing on problems to solve, cultivating a curious soul, and practicing kind leadership.

Next gen trash talk heats up, Nintendo and Sega trapped by strong yen & CDROM can't pay the rent   These stories and many more on this episode of the VGNRTM   This episode we will look back at the biggest stories in and around the video game industry in November 1993. As always, we'll mostly be using magazine cover dates, and those are of course always a bit behind the actual events.   Alex Smith of They Create Worlds is our cohost. Check out his podcast here: https://www.theycreateworlds.com/ and order his book here: https://www.theycreateworlds.com/book   Get us on your mobile device: Android: https://www.google.com/podcasts?feed=aHR0cHM6Ly92aWRlb2dhbWVuZXdzcm9vbXRpbWVtYWNoaW5lLmxpYnN5bi5jb20vcnNz iOS: https://podcasts.apple.com/de/podcast/video-game-newsroom-time-machine   And if you like what we are doing here at the podcast, don't forget to like us on your podcasting app of choice, YouTube, and/or support us on patreon! https://www.patreon.com/VGNRTM   Send comments on Mastodon @videogamenewsroomtimemachine@oldbytes.space Or twitter @videogamenewsr2 Or Instagram https://www.instagram.com/vgnrtm Or videogamenewsroomtimemachine@gmail.com   Links:   7 Minutes in Heaven: Aladdin - Genesis Video Version: https://www.patreon.com/posts/7-minutes-in-97263025 https://www.mobygames.com/game/2069/disneys-aladdin/   Corrections: October 1993 Ep - https://www.patreon.com/posts/october-1993-95287239 Ethan's fine site The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ https://store.steampowered.com/app/402330/Press_X_to_Not_Die/ https://tokyo-joypolis.com/     1993: AMOA shows little promise for street ops Play Meter, Nov. 1993, pg. 3   EA beefs up coinop efforts Play Meter, Nov. 1993, pg. 5 https://segaretro.org/index.php?title=File%3ACVG_UK_144.pdf&page=7   Nintendo returns to coinop Play Meter, Nov. 1993, pg. 18   FunExpo attracts burgeoning family fun center biz Play Meter, Nov. 1993, pg. 38   Operators and Manufacturers agree on violence in games RePlay Nov. 1993, pg. 78, 88   Operators and Manufacturers don't agree on revenue sharing RePlay Nov. 1993, pg. 78   The Moloney's are back! Replay Nov. 1993, pg. 32 , 33, 35 https://www.arcade-history.com/?n=tap-a-tune&page=detail&id=4249   Virtuality goes public Replay Nov. 1993, pg. 34   James Clark disses 3DO Paula Parisi. (November 4, 1993, Thursday). SGI's Clark: 3DO doesn't add up. The Hollywood Reporter. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJF-CDB0-006P-R3MS-00000-00&context=1516831. https://archive.org/details/Electronic-Games-1993-11/page/n121/mode/1up?view=theater   Trip Hawkins gets defensive Edge, November 1993, pg. 6, 12, 19 https://archive.org/details/Computer_Gaming_World_Issue_112/page/n9/mode/2up   Where's the money in interactivity? BY CYNTHIA LITTLETON. (November 4, 1993, Thursday, BC cycle). Panel: Interactive tech ready, but viewers aren't. United Press International. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJ4-J0R0-001S-60JY-00000-00&context=1516831. Paula Parisi. (November 5, 1993, Friday). Goodson: Lose interactive game shows. The Hollywood Reporter. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJF-CD90-006P-R3K8-00000-00&context=1516831. Paula Parisi. (November 8, 1993, Monday). CD-ROM players: next VCRs?; Multimedia format is poised for major growth in '90s, study finds. The Hollywood Reporter. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJF-CD90-006P-R3HS-00000-00&context=1516831.   King World invests in Crystal Dynamics https://en.wikipedia.org/wiki/King_World_Productions https://archive.org/details/Electronic-Games-1993-11/page/n13/mode/1up?view=theater   VideoCD logo coming Edge November 1993, pg. 8   First look at CDi Zelda https://archive.org/details/ElectronicGamingMonthly_201902/Electronic%20Gaming%20Monthly%20Issue%20052%20%28November%201993%29/page/n97/mode/1up?view=theater   Sony decides to go it alone BY STEVE McCLURE. (November 20, 1993). Sony Ventures Into Video Game Biz; With A New Integrated Hardware/Software System. Billboard. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJF-0NJ0-002S-H3KS-00000-00&context=1516831. BY SONOKO WATANABE Staff writer. (November 1, 1993). Sony to set up video-game unit Shelves plan to hook up with Nintendo, zooms in on low end of market. The Nikkei Weekly (Japan). https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3S8H-4N60-000H-H552-00000-00&context=1516831. (November 1, 1993). NEW SONY VIDEOGAME FACES UNCERTAIN PROSPECTS. Consumer Electronics. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SKP-XDT0-006B-64X1-00000-00&context=1516831.   Commodore preps US CD32 launch https://archive.org/details/Computer_Gaming_World_Issue_112/page/n11/mode/2up https://archive.org/details/CommodoreUserIssue1221993Nov/page/n17/mode/2up   Wall street bullish on Atari (November 4, 1993, Thursday, BC cycle). Wall Street impressed with Atari's propsects. United Press International. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJ4-J0P0-001S-60HN-00000-00&context=1516831.   Generation transition concerns an issue for Sega https://archive.org/details/ElectronicGamingMonthly_201902/Electronic%20Gaming%20Monthly%20Issue%20052%20%28November%201993%29/page/n65/mode/1up?view=theater https://archive.org/details/ElectronicGamingMonthly_201902/Electronic%20Gaming%20Monthly%20Issue%20052%20%28November%201993%29/page/n67/mode/1up?view=theater   Nintendo Extends Super Mario All Stars giveaway (November 1, 1993). Advertising Age. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJ4-GYS0-000S-845B-00000-00&context=1516831.   Nintendo sales and profits down By MICHIYO NAKAMOTO. (November 19, 1993, Friday). Tough new players in video games - Michiyo Nakamoto watches Matsushita and Sony enter the field. Financial Times (London,England). https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SKR-MTT0-006F-W3FM-00000-00&context=1516831. Yomiuri Shimbun. (November 19, 1993, Friday). Nintendo sales, profits down. The Daily Yomiuri. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SC6-V290-001X-J39V-00000-00&context=1516831. (NOVEMBER 18, 1993, THURSDAY). Nintendo posts 23.9% pretax drop for fiscal half. Japan Economic Newswire. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SP7-GS90-000F-P13B-00000-00&context=1516831.   Sega begins mnaufacturing in Wales MARY FAGAN, Industrial Correspondent. (November 1, 1993, Monday). Welsh factory to produce Sega video-game catridges; First contract outside Far East goes to AB Electronic. The Independent (London). https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3T47-89T0-0021-R536-00000-00&context=1516831.   Sega downgrades forecast GAIL COUNSELL. (November 10, 1993, Wednesday). Sega slashes profit forecast; Video game group says strength of yen will hit earnings. Gail Counsell reports. The Independent (London). https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3T47-88T0-0021-R2N1-00000-00&context=1516831.   EA suspends SNES lineup https://segaretro.org/index.php?title=File:CVG_UK_144.pdf&page=8 https://segaretro.org/index.php?title=File%3ACVG_UK_144.pdf&page=33   EA resumes SNES lineup   Sega decides to crash Mario's big bash (November 4, 1993). Lancaster: Sega's big self-projection racket. Marketing. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:419K-5BV0-00X8-J51R-00000-00&context=1516831. Ad games on the rise By Kate Fitzgerald. (November 1, 1993). Videogames attract advertisers; McDonald's signs on as number of games tied to products grows. Advertising Age. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJ4-GYR0-000S-844B-00000-00&context=1516831. By David Kilburn. (November 1, 1993). Dentsu already deep into interactive; Japanese agency links with 3DO, creates videogames for clients. Advertising Age. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJ4-GYR0-000S-8446-00000-00&context=1516831.   Nitendo wins big in South African court (November 8, 1993, Monday). SOUTH AFRICAN SUPREME COURT RULES FOR NINTENDO IN MAJOR VICTORY AGAINST VIDEO GAME PIRATES. PR Newswire. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJJ-3CT0-007J-72FH-00000-00&context=1516831.   Console game pirates start to train https://amr.abime.net/amr_popup_picture.php?src=amiga_joker/magscans/aj_1993_11/040.jpg&c=92625   Pad computing more of an Uh? than an Aahhh! https://www.nytimes.com/1993/11/09/science/personal-computers-zoomers-newtons-real-life-so-far-promise-exceeds-usefulness.html   Big Blues chronicles fall of IBM https://archive.org/details/eu_BYTE-1993-11_OCR/page/n86/mode/1up?view=theater   AI puts help desks on disk https://archive.org/details/eu_BYTE-1993-11_OCR/page/n47/mode/1up?view=theater   Smartec bets on dual scan https://archive.org/details/eu_BYTE-1993-11_OCR/page/n54/mode/1up?view=theater   Broderbund announces Living Books https://archive.org/details/Electronic-Games-1993-11/page/n9/mode/1up?view=theater   Shakespeare does Karaoke https://www.youtube.com/watch?a&v=CpHnp9JKgcY&feature=youtu.be Minute 1:30 https://archive.org/details/eu_BYTE-1993-11_OCR/page/n69/mode/1up?view=theater   Komisar becomes CEO of Lucasarts https://www.nytimes.com/1993/11/02/business/company-news-chief-executive-named-at-lucas-s-software-unit.html (November 1, 1993, Monday). LUCASARTS ENTERTAINMENT NAMES RANDY KOMISAR PRESIDENT; LUCASARTS TOPS BEST YEAR IN ITS HISTORY WITH NEW LEADER. PR Newswire. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJJ-3G30-007J-7008-00000-00&context=1516831.   Logitech goes 3D with the Cyberman https://archive.org/details/Electronic-Games-1993-11/page/n13/mode/1up?view=theater   Larry Probst sees software download future STUART VARNEY. (November 2, 1993). Exec Explains Interactive Lane of Electronic Highway. CNN. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3TD9-1JJ0-0029-50P8-00000-00&context=1516831.   Wireless Email taking off https://archive.org/details/eu_BYTE-1993-11_OCR/page/n31/mode/2up   Free lunches on the internet may be coming to an end https://www.nytimes.com/1993/11/03/business/business-technology-jams-already-on-data-highway.html By KATE MADDOX, Staff reporter. (November 8, 1993). The big picture; Visions of a new TV begin to emerge. Electronic Media. https://advance.lexis.com/api/document?collection=news&id=urn:contentItem:3SJD-X370-002S-52YW-00000-00&context=1516831.   Renegade ports to Interactive TV Edge November 1993, pg. 75   Sex sells Edge November 1993, pg. 63   Cable News fuels tech stock rollercoaster https://www.nytimes.com/1993/11/07/business/market-watch-watch-what-they-pay-not-what-they-say.html   Video Games move into museum https://www.nytimes.com/1993/11/07/style/token-art.html   Tom Quinn, RIP https://archive.org/details/Electronic-Games-1993-11/page/n15/mode/1up?view=theater   Man!ac launches http://www.kultmags.com/mags.php?folder=TUFOIUFDLzE5OTM=     Recommended Links:   The History of How We Play: https://thehistoryofhowweplay.wordpress.com/ Gaming Alexandria: https://www.gamingalexandria.com/wp/ They Create Worlds: https://tcwpodcast.podbean.com/ Digital Antiquarian: https://www.filfre.net/ The Arcade Blogger: https://arcadeblogger.com/ Retro Asylum: http://retroasylum.com/category/all-posts/ Retro Game Squad: http://retrogamesquad.libsyn.com/ Playthrough Podcast: https://playthroughpod.com/ Retromags.com: https://www.retromags.com/ Games That Weren't - https://www.gamesthatwerent.com/     Sound Effects by Ethan Johnson of History of How We Play.     Copyright Karl Kuras

Is a newborn baby more likely to resemble mom or dad – or is it a toss-up? This episode begins by explaining why a baby is more likely to look like one parent and not the other and why that is.  https://www.nytimes.com/2005/03/22/health/the-claim-babies-tend-to-look-like-their-fathers.html When people talk about the "culture" – why do they mean? What is culture. You probably use the word in conversation and you have a sense of what it means but it is actually a difficult word to define. Here to define it and explain why it is so important to understand what culture is and how it changes is Marcus Collins. He is a clinical assistant professor of marketing at the Ross School of Business, at the University of Michigan and recipient of Advertising Age's 40 Under 40 award. He is also author of the book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be (https://amzn.to/3tOT4On). It is a little strange that there is such a fitness craze in America yet so many people are not physically fit at all. The medical evidence is pretty clear that being physically fit and keeping your weight under control is so important to a long and healthy life. So why are so many people not motivated to do it and how can you find the motivation to start if you are not feeling inclined? Joining me to talk about this is Natalia Petrzela. She is an historian of contemporary American politics and culture as well as a fitness instructor and she is author of the book Fit Nation: The Gains and Pains of America's Exercise Obsession (https://amzn.to/48V5LGb) Is it ever too late to change your life or must you set your course early if you are ever to make something of yourself? Interestingly, researchers followed 350 students for decades – all the way into adulthood to see how they turned out. Listen as I explain how people tend to change and how those goof-offs you remember from high school are likely to end up doing pretty well. Source: Susan Krause Whitborne author of The Search for Fulfillment (https://amzn.to/3O9XuWP). PLEASE SUPPORT OUR SPONSORS! NerdWallet lets you compare top travel credit cards side-by-side to maximize your spending! Compare and find smarter credit cards, savings accounts, and more today at https://NerdWallet.com Indeed is offering SYSK listeners a $75 Sponsored Job Credit to get your jobs more visibility at https://Indeed.com/SOMETHING TurboTax Experts make all your moves count — filing with 100% accuracy and getting your max refund, guaranteed! See guarantee details at https://TurboTax.com/Guarantees Dell Technologies and Intel are pushing what technology can do, so great ideas can happen! Find out how to bring your ideas to life at https://Dell.com/WelcomeToNow Learn more about your ad choices. Visit podcastchoices.com/adchoices

Scott Markman is the Founder and President of MonogramGroup, a global brand consulting and creative agency. MonogramGroup specializes in serving middle-market B2B companies and private equity firms. With over 30 years of experience, Scott has managed clients in consumer, B2B, and NFP sectors including consumer products, industrial and tech products, retail, financial and professional services, and the arts. He has lectured about brands and marketing worldwide, and his work has been featured in many publications including The Wall Street Journal, Advertising Age, ARD German TV, Chicago Tribune, and more.  In this episode… Running a private equity firm is challenging. It could be wise for entrepreneurs in this sector to think about rebranding. This way, they can communicate who they are and what they stand for to their customers. But how do they go about creating a great brand? Scott Markman, a market leader in rebranding for the private equity sector, says that a great brand can inspire loyalty, trust, and even love. However, a bad brand can be a major turn-off for potential customers. It's the same case for entrepreneurs in the private equity sector. That's why companies need to pay attention to their branding and ensure that it's aligned with their business goals and values. Rebranding can also be a powerful tool for companies looking to refresh their image or pivot their strategy. He shares how he helps private equity firms with rebranding to understand their target audience, identify their unique value proposition, create a compelling brand message, and develop a visual identity that resonates with customers.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Markman, Founder and President of MonogramGroup, to discuss branding in the private equity sector. Scott talks about MonogramGroup, its rebranding process, the importance of being creative in the branding process, and the reasons for rebranding a company.

Ep. 164: Georgetown Volleyball shaped this leader's career, which includes 20 years at The Coca-Cola Company, where she led Worldwide Agency Operations across 200 countries and was recognized as one of Advertising Age's “Women to Watch.”   In order to create a positive work-life balance, she learned how to set boundaries — but with one proviso. “Boundaries aren't of any value if you don't share them,” she noted. “People can't honor boundaries they don't know about.”   Our BONUS RESOURCE for this episode includes fill-in-the-blank notes and reflection questions. Click here to download the bonus resource.   Looking for a speaker for your next event? From more than 30 years of interviewing and studying the greatest winners of all time Don offers these live and virtual presentations built to inspire your team towards personal and professional greatness.    Special thanks to Tommaso Martone and Ryan Tevlin for making this episode possible.

Edited highlights of our full conversation. Here's a question. Are you taking care of yourself? This week's guest is Nancy Hill. She's the CEO of Marcus Thomas, and the former CEO of the 4As. She was named by Advertising Age as one of the ‘100 Most Influential Women in Advertising History'. Nancy recently wrote an article for AdAge. The link is in the show notes for this episode. In the piece, she describes discovering that she was suffering from Post Traumatic Stress Disorder. Leadership is lonely. I'm hoping that we can change that over the coming months and years but for now, it's a truth. Have a plan, know the answers, don't show weakness. All of these are the expectations when you agree to be the leader. And while it's true these expectations are placed on you by others, they are even more emphatically placed on you by, well, you. The needs of everyone else become your greatest concern. If there's time left over you'll worry about yourself then. The only flaws in that thinking are that it doesn't scale and it isn't sustainable. What's the alternative? How do you build a lasting foundation for your leadership that allows you to unlock your own potential and the potential of others? In 1870, global life expectancy was less than 30 years. 1870 was only 150 years ago. Today, we have reached the point that biologically, if we avoid serious disease and unhealthy lifestyle choices, our bodies are capable of lasting 150 years. Already, the life expectancy of a child born in the West means that they will live long into the 22nd century. By the time we reach the 22nd century, life expectancy will almost certainly take us well into the 23rd. That means children born today will have great grandchildren who will live in the era of Star Trek. Boldly going where no one has gone before. The future is coming at us faster and will last longer. A leadership style, philosophy, paradigm that places your own emotional and physical well being behind the needs of everyone else, may feel selfless in the moment, but is actually designed to minimize the depth and length of the impact you could have. Should have. The era of ‘get to 60 and stop' is over. The era of ‘get to 60 and start' - not just a new chapter but a new book - is already here. Will you be ready to meet it? Will you be able to? Physically? Emotionally? They say that every journey begins with a single step. For years, I believed that meant movement forward. But what I've learned is that the first step for any leader needs to be to stop. To pause. Because, if you want to make a difference, if you want to drive creative, innovative and economic success for your organization, if you want to unlock the full potential of the people and the business for which you are responsible, then step 1 is to understand what you need.

Edited highlights of our full conversation. Here's a question. Are you taking care of yourself? This week's guest is Nancy Hill. She's the CEO of Marcus Thomas, and the former CEO of the 4As. She was named by Advertising Age as one of the ‘100 Most Influential Women in Advertising History'. Nancy recently wrote an article for AdAge. The link is in the show notes for this episode. In the piece, she describes discovering that she was suffering from Post Traumatic Stress Disorder. Leadership is lonely. I'm hoping that we can change that over the coming months and years but for now, it's a truth. Have a plan, know the answers, don't show weakness. All of these are the expectations when you agree to be the leader. And while it's true these expectations are placed on you by others, they are even more emphatically placed on you by, well, you. The needs of everyone else become your greatest concern. If there's time left over you'll worry about yourself then. The only flaws in that thinking are that it doesn't scale and it isn't sustainable. What's the alternative? How do you build a lasting foundation for your leadership that allows you to unlock your own potential and the potential of others? In 1870, global life expectancy was less than 30 years. 1870 was only 150 years ago. Today, we have reached the point that biologically, if we avoid serious disease and unhealthy lifestyle choices, our bodies are capable of lasting 150 years. Already, the life expectancy of a child born in the West means that they will live long into the 22nd century. By the time we reach the 22nd century, life expectancy will almost certainly take us well into the 23rd. That means children born today will have great grandchildren who will live in the era of Star Trek. Boldly going where no one has gone before. The future is coming at us faster and will last longer. A leadership style, philosophy, paradigm that places your own emotional and physical well being behind the needs of everyone else, may feel selfless in the moment, but is actually designed to minimize the depth and length of the impact you could have. Should have. The era of ‘get to 60 and stop' is over. The era of ‘get to 60 and start' - not just a new chapter but a new book - is already here. Will you be ready to meet it? Will you be able to? Physically? Emotionally? They say that every journey begins with a single step. For years, I believed that meant movement forward. But what I've learned is that the first step for any leader needs to be to stop. To pause. Because, if you want to make a difference, if you want to drive creative, innovative and economic success for your organization, if you want to unlock the full potential of the people and the business for which you are responsible, then step 1 is to understand what you need.

Here's a question. Are you taking care of yourself? This week's guest is Nancy Hill. She's the CEO of Marcus Thomas, and the former CEO of the 4As. She was named by Advertising Age as one of the ‘100 Most Influential Women in Advertising History'. Nancy recently wrote an article for AdAge. The link is in the show notes for this episode. In the piece, she describes discovering that she was suffering from Post Traumatic Stress Disorder. Leadership is lonely. I'm hoping that we can change that over the coming months and years but for now, it's a truth. Have a plan, know the answers, don't show weakness. All of these are the expectations when you agree to be the leader. And while it's true these expectations are placed on you by others, they are even more emphatically placed on you by, well, you. The needs of everyone else become your greatest concern. If there's time left over you'll worry about yourself then. The only flaws in that thinking are that it doesn't scale and it isn't sustainable. What's the alternative? How do you build a lasting foundation for your leadership that allows you to unlock your own potential and the potential of others? In 1870, global life expectancy was less than 30 years. 1870 was only 150 years ago. Today, we have reached the point that biologically, if we avoid serious disease and unhealthy lifestyle choices, our bodies are capable of lasting 150 years. Already, the life expectancy of a child born in the West means that they will live long into the 22nd century. By the time we reach the 22nd century, life expectancy will almost certainly take us well into the 23rd. That means children born today will have great grandchildren who will live in the era of Star Trek. Boldly going where no one has gone before. The future is coming at us faster and will last longer. A leadership style, philosophy, paradigm that places your own emotional and physical well being behind the needs of everyone else, may feel selfless in the moment, but is actually designed to minimize the depth and length of the impact you could have. Should have. The era of ‘get to 60 and stop' is over. The era of ‘get to 60 and start' - not just a new chapter but a new book - is already here. Will you be ready to meet it? Will you be able to? Physically? Emotionally? They say that every journey begins with a single step. For years, I believed that meant movement forward. But what I've learned is that the first step for any leader needs to be to stop. To pause. Because, if you want to make a difference, if you want to drive creative, innovative and economic success for your organization, if you want to unlock the full potential of the people and the business for which you are responsible, then step 1 is to understand what you need.

Marcus Collins, award-winning marketeer and cultural translator, author of the best-selling book ‘For the Culture: the Power Behind What We Buy, What We Do and Who We Want to Be' and digital strategist for Beyonce on the value in belonging. The former Chief Strategy Officer at Weiden and Kennedy and recipient of Advertising Age's 40 under 40 award who was inducted into the American advertising Federation Advertising Hall of Achievement tells us how the work of philosopher, Emile Durkheim and Beyonce, queen of the Beyhive, have taught him to ditch the trendspotting and tap into the power of organic communities. Further reading: My site: www.marctothec.com/fortheculture LinkedIn: https://www.linkedin.com/in/marctothec/Book: For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be

This week, Victoria Jenn welcomes powerhouse Latinas Jacqueline Hernández and Adrianna Waterston for a deep dive into the world of multicultural marketing, and why brands need to pay attention to Latino creatives, businesses, and our $2.5 trillion purchasing power. This conversation is jam packed with data and a great listen for every brand/marketer trying to reach the Latino consumer. Creatives should also tap in to this episode for insights on how to build the business case for your idea and pitch to brands. In this episode, Victoria Jenn, Jacqueline Hernández, and Adriana Waterston discuss: Key stats on the surging economic power of Latinos How brands can move past stereotypes and tap into shared human truths Why research is crucial for reaching diverse consumers in an authentic way How Latino creatives can pitch brands Difference between Hispanic, Latinx, Latine, Latino and the history of labels Gain an insider view into the dos and don'ts of multicultural marketing straight from the experts driving change. Discover how to build cultural intelligence, ditch assumptions, and craft messaging that resonates across intersections. --- About Jacqueline Hernández: Jacqueline Hernández is a renowned business leader and multicultural expert recognized by FORTUNE, The Hollywood Reporter, and Advertising Age. As the Founder and CEO of New Majority Ready LLC, she boasts an impressive track record, having previously helmed roles like COO of Telemundo and CMO of NBCUniversal Hispanic Enterprises. Follow Jacqueline Hernández: https://www.linkedin.com/in/jacquelinehernandez/ https://twitter.com/jshernandeznyc --- About Adriana Waterston: As Executive Vice President and Insights & Strategy Lead, Adriana oversees Horowitz Research's s multicultural research efforts.  Adriana is a research junkie with a flair for finding the story behind the statistics, teasing meaning out of measurements, and revealing the faces behind the facts. A thought leader in the diversity space, Adriana has consulted for clients in entertainment and news media, technology and telecommunications, travel and hospitality, CPG, retail, toys, beauty and personal care, and the emerging Cannabis market, among others. Adriana helps clients develop their strategies to reach, serve, and resonate with their target consumer segments, including Latinx, Black, Asian, LGBTQIA+, Gen Z, Kids, and consumers with disabilities. On the DEI side, she helps companies address issues of corporate culture and talent development. A Puerto Rico native, Adriana was named one of the “Most Influential Minorities in Cable” by Cablefax Magazine. Follow Adriana Waterston: https://www.linkedin.com/in/adrianawaterston/ Resources: [Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training Work with Victoria Jenn - www.victoriajenn.com --- More About Banking on Cultura: Download Transcripts - www.bankingonculturamedia.com Watch Videos - https://www.youtube.com/@BankingOnCultura

Lisa McCarthy reveals five principles that help turn your boldest ambitions into reality. — YOU'LL LEARN — 1) How to manage your inner critic. 2) The benefits of sharing your goals with others. 3) Three words to avoid using. Subscribe or visit AwesomeAtYourJob.com/ep905 for clickable versions of the links below. — ABOUT LISA — Lisa McCarthy is Fast Forward's CEO and co-founder. Prior to launching Fast Forward, she spent 25 years at prominent media companies Univision, Viacom, and CBS leading sales organizations that were responsible for billions in revenue. Recognized as a people-first leader and change agent, Lisa was named a “Woman to Watch” by Advertising Age and was included in Crain's New York Business “40 Under 40” list. She experienced the costs of an always-on workplace where people end up simply surviving, putting out fires, and often putting their happiness and health on hold. Together, she and Wendy designed a simple and immediately actionable system of Power Principles to help people achieve success and fulfillment in their whole lives. • Book: Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year • Email: lisa@fastforwardgroup.net • Website: FastForwardGroup.net — RESOURCES MENTIONED IN THE SHOW — • Article: “Debriefing: A Simple Tool to Help Your Team Tackle Tough Problems” by Doug Sundheim • Book: All In: An Autobiography by Billie Jean King, Johnette Howard, Maryanne Vollers • Book: Open: An Autobiography by Andre Agassi — THANK YOU SPONSORS! — • Dash Hudson. Manage your social media and stay up to speed with Dash Hudson's Social Media Trends Report. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. His deep understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and a recent inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Marcus' strategies and creative contributions have led to the launch and success of Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.In this episode of Building A Better Brand we'll chat with Dr. Marcus Collins on what it was like to run digital strategy for Beyoncé, as well as build strategies and creatively contribute to the launch and success of brands like Google's “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets. We'll also discuss his new bestselling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, where he examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.Connect with Dr. Marcus Collins on Instagram and LinkedIn here. Order your copy of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be. Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedInMusic by: Yugy

Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] Bio: Ann Hand, Chair and CEO Super League [Nasdaq: SLGG] For nearly 30 years, Ann Hand has served as a market-facing executive across several industries, including gaming, sustainability and consumer retail. She has a proven track record in brand creation and turn-around at the intersection of social impact with consumer trends and technology. At her core, Ann is a retailer, operator, and builder of enduring strategic partnerships, brands and cultures. A truly dynamic leader and an industry game changer, Ann is one of the only female CEOs of a publicly traded gaming company. She currently serves as Chair and CEO of Super League, a global leader in building immersive entertainment experiences, mostly in the gaming metaverse on platforms like Roblox and Minecraft. Through Ann's visionary guidance, the company has seen record audience engagement and revenue growth, and she single-handedly navigated Super League through the pandemic, driving significant revenue in the new digital age. Having supported over 100 brands in just the last year alone, including Paramount, Mattel, Chipotle, Loreal and more, Super League engaged the company's vast network of game developers and creators to build unique immersive experiences for dozens of high profile partners, reaching over 120 million unique players a month. This, coupled with Super League's proprietary immersive media that delivers material campaign results and brand lift, Super League helps brands and partners create more phygital connections in this brave new digital world. In her tenure at Super League, Ann has become a preeminent expert in connecting with this new, immense global audience - and creating a more intuitive, blended version of one's digital and real life. Previous to Super League, Ann served as CEO of Project Frog from 2009 through 2014, a venture-backed firm whose mission is to democratize healthy, inspired buildings that are better, faster, greener, and more affordable than traditional alternatives. From 1998 through 2008, Ann served in a variety of senior executive positions with BP plc, including most notably Senior Vice President, Global Brand Marketing & Innovation from 2005 to 2008 overseeing the entire brand portfolio of B2C and B2B brands including BP, Arco, am/pm and Aral. Prior to that, she ran the Global Liquefied Gas Business Unit with $3 billion in annual revenue and over 3000 employees worldwide. Throughout her career, Ann has garnered industry recognition, including being named to AdAge's Leading Women of 2022 list, as well as the soon-to-be-announced The List, a select group of marketing, advertising and media leaders assembled by Ad Age in partnership with Meta. In addition, she has been honored as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, Top 10 Most Powerful Women Entrepreneurs by Fortune, 100 Most Creative People by Fast Company, 40 under 40 by Advertising Age, along with Grand Clios and Cannes Lions awards for her work on several integrated marketing campaigns for a variety of employers. Ann earned a BA in Economics from DePauw University and a MBA from Northwestern's Kellogg School of Management, along with executive education at Cambridge, Harvard and Stanford Universities. Having spent a significant part of her career abroad in China and the UK she holds a dual US/UK citizenship, but is a proud Midwesterner at heart. --- Support this podcast: https://podcasters.spotify.com/pod/show/smartmoneycircle/support

Get ready to dive into the world of habits, personal branding, and thoughtfulness in this episode of the Driving Change Podcast as host Jeff Bloomfield interviews Social Media Superstar Kim Kaupe.   Kim Kaupe is an entrepreneur who has spent the last decade obsessed with figuring out how to help her clients forge deep, meaningful connections with their fan bases. Counting Oprah, Paul McCartney, the NY Mets, and Disney as clients, she has solidified her company, Bright Ideas Only, as one of the premiere fan engagement agencies. She was named to Inc.'s 35 Under 35, Advertising Age's 40 Under 40, and Forbes 30 Under 30.   With that as our backdrop, join Jeff and Kim as they explore the power of habits and how they shape our daily lives, from building better relationships to seeking new information. Kim shares her expertise and practical tips on forming positive habits and surrounding yourself with people who inspire you. Whether you're an entrepreneur, corporate professional, or simply looking to enhance your brand, Kim Kaupe's expertise and genuine passion will leave you motivated to unleash your own success. Tune in now and start unlocking your potential! For more information on Kim:  Website: www.kimkaupe.com Instagram: @KimKaupe LinkedIn: https://www.linkedin.com/in/kimkaupe/ Join Kim live every Wednesday at 1:00 PM Eastern: “Coffee with Kim” on LinkedIn.

Join us for an eye-opening interview as we delve into the world of advertising with acclaimed author Mark Robinson. In this captivating conversation, Mark exposes the hidden underbelly of Madison Avenue, shedding light on the dark side of the industry. Discover the shocking truths, the systemic racism, and the untold stories behind the glossy façade. Gain valuable insights as Mark shares his in-depth research and compelling narratives that challenge the status quo. Brace yourself for a thought-provoking exploration into the complex world of advertising and the urgent need for change. Don't miss this chance to uncover the truth behind the glamour, with Mark Robinson as your guide Mark Robinson is a seasoned advertising professional with over 40 years of experience at prestigious agencies. His expertise has earned him recognition in publications like Fortune, The New York Times, The Wall Street Journal, and Advertising Age. Mark's impressive career highlights include co-founding and managing Spike/DDB, an agency in partnership with filmmaker Spike Lee. He also launched Heritage Apparel, an online clothing company celebrating African American history and heroes. Mark's entrepreneurial ventures continued with the successful establishment of S/R Communications Alliance, a network of 10 multicultural advertising companies generating $225 million in combined business. Throughout his career, Mark has made significant contributions to the industry. He has served on the American Advertising Federation's Multicultural Marketing Leadership Council and as a lecturer for the Advertising Educational Foundation. He has also been an influential mentor for the American Association of Advertising Agencies' Minority Advertising Internship Program (MAIP). Mark's commitment to community service and multicultural education has garnered recognition. He was nominated for the 1994 Connecticut Human Rights Award and appointed to the State's Martin Luther King Commission in 2000. In 2009, he received the Martin Luther King Leadership Award from the State of Connecticut. Based in Connecticut, Mark is a sought-after strategist and advisor, working with clients that include political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper. Connect w/ Mark: Website: https://www.blackonmadisonavenue.com/ LinkedIn: https://www.linkedin.com/in/mark-robinson-8326a64/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: www.facebook.com/VIPMarketingUSA

I feel like we all want to be able to predict where things are going, right? It's such a helpful skill, irrespective of what type of role you're in. But it's especially important at a time of significant change—so I figured it was time to have a show about that very topic.What makes a good analyst and how can one get better at determining what the future looks like? To address that critical topic, I wanted to turn to Andrew Lipsman. He's a Principal Analyst (and colleague of mine) at Insider Intelligence, focusing on retail and ecommerce. He was previously SVP of Marketing & Insights at comScore, covering multiple industries and overseeing the company's global marketing insights and thought leadership initiatives. He's also been frequently quoted by leading news organizations like the New York Times, Wall Street Journal, Advertising Age, CNN, Fortune, Reuters and Bloomberg.I speak to Andrew today about why it helps to develop frameworks and models when making predictions, how an analyst calibrates, why the three most important variables in predictions often hold about 80% of the predictive value, why some forecasters gravitate towards “sexy” storylines that might not actually be that accurate, and how futurists and prognosticators can bealance between being right vs. being effective. 

Welcome to episode 179 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster to discuss how you can create value using your power brand.  Adam is a senior partner with ESA & Company, a business growth firm headquartered in Red Bank, New Jersey. Adam's business experience transforms organizations by turning traditional media marketing and advertising myths into profit realities. His special focus is how to create a winning message, an effective media plan, and an overall umbrella theme to an advertising plan that drives consumer response. Adam's success is driven by his ability to identify areas of untapped potential within the advertising budget, develop the right message to deliver to new customers, and then zero-base advertising plan to create maximum new customer counts and profits.  Adam previously served with the ABC/Disney Television Station Division as Director of Retail Marketing. He appears regularly on the Fox Business Network, TVWeek.com, Ward's Dealer Business, MSNBC.com, Advertising Age, The Wall Street Journal, International Business Times, TV NewsCheck.com, Entrepreneur Magazine, Investors Business Daily, E! Television, The Boston Globe, Travel Weekly and more.     What you'll learn about in this episode: Who Adam Armbruster is and what ESA does How Marketing has changed in the last decade What it means to be a power brand attorney Learn how to become a household name in your market Why you should embrace AI in your law firm   Resources:  https://www.linkedin.com/in/adam-armbruster-4bb862a/ https://twitter.com/AdamonTV https://powellandsons.com/ Here is what business owners found out the hard $$$$ way: https://adaptdigitalsolutions.com/blog/videos/one-reason-why-angi-leads-is-getting-so-many-complaints/   Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

“The more you experience an emotion versus resist the emotion…you create self-confidence.” Career strategist, executive coach, and renowned speaker Jill Griffin has been on a personal odyssey to reinvent her relationship to uncertainty. After an 18-year quest to understand the traumatic brain injury that changed her life, Griffin developed not only clarity around her personal health, but also a collection of tools to deal with anxiety. In this intimate conversation with CoveyClub founder Lesley Jane Seymour she shares the mindset shifts, non-negotiable needs, and crucial insights that helped her heal. Free gift! Grab our new ebook, 5 Days to More Time for You! We've packed it full of our favorite time management hacks to help you conquer your to-do list and create more time for the things that matter most.   About Jill Griffin Jill D. Griffin has a 20+ year history of creating strengths-based cultures of innovation and is responsible for creating repeated and consistent results. Her passion is building inclusive workplaces and helping individuals, and teams increase well-being while developing positive and productive team dynamics. Jill's executive coaching, strategy, content development, and innovation have generated multi- millions in revenue for the world's largest agencies, start-ups, and well-known brands. She has worked with the brands we all know and look up to, including Coca-Cola, Microsoft, Samsung, Citibank, Unilever, American Honda Motors, Martha Stewart, Mondelez, and Hilton Hotels. Advertising Age recognized Jill as one of the "25 Women to Watch", and she was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two- time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, Jill was a recent visionary award recipient along with the other founding members. Jill has written articles for HuffPost, Fast Company, Glassdoor, and Metro UK. She's been featured on WorkLife podcast with Adam Grant, from the TED Collective and quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, MediaWeek, and The Wall Street Journal. Jill hosts The Career Refresh podcast and is an experienced ICF® Professional Certified Coach and a Gallup® Certified Strengths Coach. She works with organizations to create strengths- based cultures to increase performance, profitability, productivity, and retention.   Connect with Rebecca: Website • Facebook • LinkedIn • Instagram   Time Stamps: 4:48 - Dealing with sensitivities and navigating healthcare 7:15 - Understanding functional medicine 11:11 steps for getting clear on your strengths 13:45 - What Griffin has learned about brain health 21:46 - How (and why) the brain makes up stories and how to rethink a situation 27:10 - Determine your own non-negotionables   Connect with Lesley Jane Seymour & CoveyClub: Website | Instagram | LinkedIn | Join CoveyClub

Join Todd Sullivan and Kim Kaupe, Founder of Bright Ideas Only and weekly host of the Coffee With Kim podcast, as they discuss her journey to entrepreneurship and the adventures of creating a number of ultra-successful businesses and media agencies.Kim also dives into the experience of trying to sell one of her business in 2022, and the decision to pull out of the deal because it was not aligning with her values.Kim thinks of herself as an “accidental entrepreneur” who uses her business education to garner success in the experiential marketing space. She's worked with industry pillars such as Oprah, KISS, and The New York Mets to bring one-of-a-kind experience to fans around the world.Her previous companies, ZinePak and The Superfan Company, garnered global praise. From being named one of The Wall Street Journal's "Startup of the Year" to being featured on Season 5 of ABC's hit primetime show, Shark Tank, securing offers from 4 out of 5 sharks. Kim has been featured on Forbes 30 Under 30, Advertising Age's 40 Under 40, Inc.'s 35 Under 35 and been awarded EY's Young Innovator of the Year Award. She regularly contributes commentary on business, entrepreneurship and entertainment to media outlets such as Rolling Stone, Forbes and Entrepreneur in addition to being featured on television networks, such as her appearance as a judge for 2019 Miss USA pageant LIVE on Fox.Where To Find Todd Sullivan (Host): LinkedIn:  https://www.linkedin.com/in/toddfsullivan/ Twitter:  https://twitter.com/Todd_Sullivan Where To Find Kim Kaupe (Guest): LinkedIn:  https://www.linkedin.com/in/kimkaupe/ Twitter:  https://twitter.com/kimkaupe Instagram:  https://www.instagram.com/kimkaupe/ Episode 38 Required Reading, Listening & Viewing: Bright Ideas Only  Coffee With Kim Podcast Shark Tank, Season 5 Episode - ZinePak Thanks so much for joining us this week.  Want to subscribe to the CASHING OUT PODCAST?  Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White About the Book: The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel.  Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers. Volume 1 of Email Marketing Rules discusses 184 best practices that help you… Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Create relevant messages with subject lines that draw in subscribers while avoiding “opener's remorse” and designs that focus subscribers on taking action Craft high-performance triggered emails, including welcome programs that set you up for long-term success Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing Volume 2 of Email Marketing Rules discusses strategic frameworks that help you… Understand the channel's unique quirks, including the strengths and limitations that come from email marketing being granted media (not owned media) Grow your audience while safeguarding your email deliverability and following the law Collect and use subscriber data to create personalized, segmented, and automated campaigns that connect with subscribers and avoid being creepy Measure program success effectively by using each metric appropriately and improving channel attribution accuracy Steadily improve your email marketing program through minimum viable launches, incremental improvements, testing, and innovation nurturing And much more, including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more About the Author: Chad S. White is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing.  He has served as the lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association.  A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age.  He is a past recipient of the Association of National Advertiser's Email Marketer Thought Leader of the Year.  And, interesting fact - he is a graduate of Texas A&M University! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/email-marketing-rules-4-chad-white

Bob Pittman is Chairman and CEO of iHeartMedia, Inc., the number one audio company in America. With over a quarter billion monthly listeners, iHeartMedia has a greater reach than any other media company in the US. The company's leadership position in audio extends across multiple platforms, including 850 live broadcast stations, its iHeartRadio digital radio service, influencers, social, branded live music events, and podcasts as the #1 commercial podcast publisher. Bob is the co-founder and programmer who led the team that created MTV. He has led some well-known transformations in television, music, real estate, internet and audio as CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises and as COO of America Online, Inc. and later AOL Time Warner. He has also been inducted into both the Advertising Hall of Fame and the Broadcasting and Cable Hall of Fame; He received AdWeek's first ‘Media Visionary' award, was named one of Advertising Age's "50 Pioneers and Visionaries of TV" and "10 Marketers Who Changed American Culture”; He was also recognized as one of Life Magazine's “Five Original Thinkers of the 80s” as well as the eighth of Life Magazine's “50 Most Influential Boomers.” Can you tell us about your childhood and how it influenced your career path? What was the biggest challenge you faced in launching MTV, and how did you overcome it? How did you come up with the idea for iHeart Media, and what was your vision for the company? What has been the most rewarding experience of your career so far? Can you share a story about a time when you faced failure, and how you bounced back from it? How have you managed to stay relevant and adapt to changing media landscapes over the years? What advice would you give to aspiring entrepreneurs who are just starting out? How do you balance your personal life with the demands of your career? What legacy do you hope to leave behind with your work in media and entertainment? What are your future plans for iHeart Media, and how do you see the company evolving in the coming years? What are the most important lessons you've learned in your career, and how have they shaped your leadership style? Can you talk about a particular project or initiative that you're particularly proud of? How do you stay motivated and inspired to keep pushing boundaries and pursuing new ideas? Can you tell us about a time when you had to make a tough decision, and how you approached it? What do you think are the biggest challenges facing the media industry today, and how can they be addressed? --- Support this podcast: https://podcasters.spotify.com/pod/show/gamechangerslive/support

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the Chief Strategy Officer at Wieden+Kennedy New York—and one foot in the world of academia—as a marketing professor at the Ross School of Business, University of Michigan. His book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone, from marketers to activists, can leverage culture to get people to take action.  Marcus's understanding of brand strategy and consumer behavior has helped him bridge the academic-practitioner gap for blue-chip brands and startups. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award and an inductee into the American Advertising Federation's Advertising Hall of Achievement. Most recently, he was recognized by Thinkers50 and Deloitte among their class of 2023 Radar List of 30 thinkers with the ideas most likely to shape the future. Before joining Wieden+Kennedy, he served as the Chief Consumer Connections Officer at Doner Advertising and led Social Engagement at Steve Stoute's advertising agency, Translation. Before his advertising tenure, Marcus began his career in music and tech with a startup he co-founded before working on iTunes + Nike sport music initiatives at Apple and running digital strategy for Beyoncé.  In this episode, we dive deep into marketing and where brands go wrong. We discuss why balancing short-term activation with long-term brand growth is essential and the danger of doing things to be seen rather than heard. Marcus shares his expertise on culture, why we need a language to define it, and the importance of perspective in shaping your worldview.

128. Pooja Midha - Giving and Creating Opportunities for Others “It is about giving and creating opportunity for others, and that opportunity can come through the literal opportunity you give them, it could come through the feedback that you give them…the context that you give them…,the kindness you give them…that unleashes their greatness. All those things are about giving and creating opportunities for others.” - Pooja Midha Guest Bio: Pooja Midha serves as Executive Vice President and General Manager for Effectv, the advertising sales division of Comcast Cable.  In this position, she oversees the company P&L and a national team spanning all sales and sales development, operations, technology, product, data innovation and insights, and customer experience. Pooja is also responsible for driving growth in addressable, multi-screen and audience-based advertising.  Pooja was formerly chief growth officer for Comcast Advertising. In that role, she led global marketing across the division, which includes FreeWheel, a global technology platform for the TV advertising industry, and Effectv, as well as Effectv's sales development function. In addition to strengthening each unit's brand and differentiated value, she worked with the leadership team to enhance the company's products and solutions within a shifting, multi-screen landscape, emphasizing data and customer value.  She brings more than 20 years of experience in the media and advertising sector, with a track record of transforming businesses; creating new and innovative models; developing brands, partnerships and talent; and exceeding revenue goals.  Previously, Pooja served as president of advertising technology company true[X]. There, she was credited with leading the company through two acquisitions while also exceeding business goals, expanding its industry leading product suite, and growing true[X]'s advertiser, premium publisher and technology partnerships.  Prior to joining true[X], Pooja was senior vice president, digital ad sales and operations for the ABC Television Network. In this role, she created and led the network's digital sales vision and managed its digital sales, planning, and operations teams. Pooja and her team also spearheaded the development of several new video offerings, including programmatic and addressable advertising, major platform partnerships and new products around social, custom ads and branded content.  Before joining ABC, Pooja held a variety of senior sales and marketing roles at ViacomCBS (now Paramount), in both a domestic and global capacity, including positions at MTV Networks, MTV Networks International and Nickelodeon. She started her career in ad sales at Dow Jones & Company.  Pooja has spoken at several major industry conferences, including Cannes Lions and Advertising Week. Adweek named her a 2016 “Young Influencer,” Cynopsis spotlighted Pooja as one of its 2017 “Top Women in Digital: Industry Leader,” Broadcasting & Cable recognized her as a 2021 “Wonder Woman” and Multichannel News honored her as a “Woman to Watch” in 2019 and a “Wonder Woman in Streaming” in 2021. She is also a recipient of the IAB's 2018 Sales & Service Excellence Awards and ANA Business Marketing's “Communicator of the Year” 2022.  A noted industry thought leader, Pooja has been quoted and featured in several major media outlets, such as The New York Times, Advertising Age, Adweek, AdExchanger, Beet.TV, Variety and more.  She holds a Bachelor of Arts in International Business and Psychology from Lehigh University and a Master of Business Administration from Columbia Business School. Pooja also completed the National Association of Multi-Ethnicity in Communications (NAMIC) Executive Leadership Development Program from UCLA's Anderson School of Management. A mother of two, she resides with her family in New York.  R.O.G. Takeaway Tips: Explain the why behind an assignment, feedback, projects, initiatives  Be clear, honest, and fair with your feedback Ask people what they think to encourage them to share their ideas  Don't assume you know everything Give and create exposure opportunities for others Listen and ask quality questions Make sure there are seats at the table or expand the table Unleash greatness Resources: Pooja Midha on Instagram (@missmidha) Pooja Midha Speaker Profile — MCN Wonder Women 2021 "Pooja Midha Joins Comcast Advertising, Following Her "North Star" to TV Transformation" from BeetTV "Navigating Your Career in the Evolving Media Industry" by Pooja Midha "Pooja Midha To Oversee Comcast's Effectv Ad-Sales Unit" by Brian Steinberg Coming Next: Episode 129, Building Bridges Coaching Tips for Generous Leaders with Shannon Cassidy. Credits: Pooja Midha, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

IN EPISODE 132: You can't reach the consumer unless you understand the culture. In Episode 132, Marcus Collins shows us how effective marketing stays close to the culture by embracing the stories, values and beliefs of the people inside it. Marcus explains why it's better for products and ideas to be "culturally contagious," not viral; why marketing to specific demographics misses the point; and how to infuse marketing with ethical purpose. Regardless of your job, persuasion and marketing is everyone's business -- and after listening to Marcus, you'll know how make your message land and last. ABOUT MARCUS COLLINS: Dr. Marcus Collins is an award-winning marketer and Chief Strategy Officer at Wieden+Kennedy New York, one of the world's largest independent ad agencies. Marcus was awarded a "40 under 40" award by Advertising Age and Crain Business, ran digital strategy for Beyonce, and is a marketing professor at the Ross School of Business at the University of Michigan. His latest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.

David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Jason Byer, Marketing and Partnerships Manager at Crowdspring.Jason talks about the impact he provides to CrowdSpring and his passion for helping businesses grow and shape their brand into something much stronger through the services they provide. He says they've curated their market heavily by bringing in talented people they've vetted and offering their clients dozens of different concepts and avenues to take their brand and see it come to life.Jason shares how important it is for their company to ensure their employees are doing the best job possible to be able to deliver quality results for their clients. He also talks about their selection process in terms of acquiring creatives and talent to join their team - making sure they recruit only the best people. The best part? The price is incredibly reasonable for the amount of work their clients get back.Key Points from the Episode:How Crowdspring Achieved Mass Interest Today?Partnership Opportunities with CrowdspringResources that Crowdspring ProvidesAbout Jason Byer: Jason Byer is the Head of Marketing and Partnerships for Crowdspring, a Chicago-based branding firm that helps businesses, agencies, and nonprofits of all sizes start, run, and grow their business through design and a denomination of quality. Crowdspring dramatically simplifies the design process by handling the complexity so that you can focus on getting great results. Crowdspring started to address a fundamental problem with the design process, most clients had little choice, and most designers had few opportunities to find clients. Jason is the oldest of 7 children. He was raised and attended school in Florida, but realized he needed to feel a change of seasons, so he moved to Chicago. He's equally comfortable reading The Game of Thrones and Dostoyevsky while training for triathlons and endurance races and brewing beer. He authored Get The Job: How to use personal branding to jump-start a career and dominate the competition.About Crowdspring: Crowdspring is the world's leading marketplace for buyers and sellers of crowdsourced creative services, including logo design, web design, graphic design, product design and even naming companies and products.Clients who need a new logo design, stationery design, web design, banner ads, marketing materials, product design, company name, product name or other creative content simply post what they need, when they need it and how much they'll pay. Once posted, creatives from around the world (more than 200,000 from 195 countries work on crowdspring) submit actual work – not bids or proposals. As the submissions come in, buyers are able to review, sort, rate, provide feedback and collaborate with multiple creatives until they pick their favorite.The Crowdspring community has worked with the world's best Brands, including Amazon, LG, Starbucks, Microsoft, Barilla, Philips (and many more), with many of the world's best agencies, and with tens of thousands of entrepreneurs and startups from 100 different countries.Since launch, crowdspring has been featured in many media publications and shows, including Forbes, New York Times, the Wall Street Journal, Boston Globe, Crain's, Chicago Tribune, Advertising Age, Chicago Tonight, Fast Company, SmartMoney, and many others. The company is privately held and headquartered in Chicago, Illinois. Links Mentioned in this Episode:Want to learn more? Check out Crowdspring's website at