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We tend to believe that leaders have all the answers. But the truth is, real leadership is about a willingness to reach out to people with a wide range of knowledge and expertise, solicit feedback, and take the responses to heart. Tim Fargo is an American entrepreneur, author and angel investor. He was the founder and CEO of Omega Insurance Services, a business he sold in 2003 for $20M. In 2013, Tim was using social media to market his book, Alphabet Success, and getting increasingly frustrated with the time it took to schedule evergreen posts. He asked friend and colleague Len Sixt to develop an app for his personal use, and that tool eventually became Tim’s current business, the popular automated social media posting system known as Social Jukebox. Tim sits down with Emerald to explain why you should avoid chasing an ideal and set goals that work for you. He speaks to his decision to walk away from a $20M business, discussing how the company’s growth and advice from peers informed his choices. Tim walks us through the inception of Social Jukebox, describing how his own frustration with posting consistently to promote his book led to the creation of the tool. Listen in for Tim’s insight on creating a support system of people who possess a wide range of knowledge and learn why true leaders seek out feedback—and really listen! What You Will Learn Why you should avoid chasing an ideal and set goals that work for you How Tim fostered the courage to walk away from a $20M business How little Tim’s relationships or lifestyle changed after selling Omega Tim’s view that the people in your life are most important Why Tim prefers the comradery of a smaller organization How Tim’s frustration with posting consistently inspired Social Jukebox The value in repetitive sharing on social media How Tim continues to leverage relationships from a 2003 mastermind Tim’s insight on a leader as someone who reaches out to experts How Tim uses travel as a way to celebrate success Connect with Tim Fargo Social Jukebox Resources Alphabet Success by Tim Fargo Connect with Emerald GreenForest Creative Age Consulting Group Emerald’s Website Emerald on LinkedIn Emerald on Twitter Email: listeners@menonpurposepodcast.com This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit timetomakeyourmark.com to apply for an invitation-only consultation.
Tim is a father, aspiring athlete and successful entrepreneur. Tim started in business at an early age and like many successful entrepreneurs he faced a number of challenegss along the way. Before becoming the best selling author of Alphabet Success and International speaker, he'd won 2x Inc 500 Awards for fastest growing company and sold his business Omega Insurance Services for $20 million in 2003. He is now founder of Social Jukebox and has come on the show to share his story of success, bankruptcy and what it takes to be in business long term.
Our special encore guest today is Tim Fargo. He is a successful entrepreneur, speaker, and investor and founded investigative business firm Omega Insurance Services in 1996 with a credit card, grew it to over 300 employees, and sold it in 2003 for $20 million. He is now the President and CEO of socialjukebox.com — a social media content management system he developed and designed. Tim is also the author of Alphabet Success — Keeping it Simple. My Secrets to Success. Now...you may remember Tim and the wisdom he shared back in Episode 63 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 63 to your list of vital priorities. What you'll learn about in this episode: How the freemium model works well for some business models and service offerings, but doesn't work as well for others How to determine whether the freemium model will work for your own business model How paying customers tend to be the easiest work with while "free" customers have a tendency to ask lazy questions Why many companies invest a lot of resources into creating a free product only to not receive much in terms of returns from the free product The differences between the freemium model and offering a free trial, and how to transition from the former to the latter How very few people tend to convert from the freemium model to the paid version of the product The importance of focusing on the needs of your business and not paying attention to what others believe you need to do or have to be successful How moving away from the freemium model can reduce operating costs without impacting the top line revenue of a business The importance of recognizing that it is largely a waste of time to try and please everyone, particularly individuals who cannot be pleased under any reasonable circumstances How not every customer or client is an individual that your company should have a relationship and that it is okay to let some customers or clients go The importance of choosing the freemium model for the right reasons and not because someone told you that you should Ways to contact Tim: Website: www.socialjukebox.com (Use code “Onward20” for a special Onward Nation listener discount) Email: tim@socialjukebox.com Book: "Alphabet Success: Keeping It Simple - My Secrets to Success" Twitter: @tim_fargo LinkedIn: www.linkedin.com/in/timothyfargo
My guest today is an author, runner, and entrepreneur. Back in 1996, my guest cofounded Omega Insurance Services, an insurance fraud investigation company. They went from a company of three to a company of 300 and were acquired for $20 million in 2003. After enjoying a mini-retirement of sorts, my guest launched a software company called SocialJukebox, a social media management system. He is also the author of Alphabet Success: Keeping it Simple. My Secrets to Success. Now, let’s hack… Tim Fargo.
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TIM is the President and CEO of Tweet Jukebox and Social Jukebox Tim is a 2X Inc. 500 Winner, Entrepreneur, International Speaker, Best-Selling Author of Alphabet Success, a fascinating book that leads us from a heartbreaking bankruptcy in 1991 to the founding of Omega Insurance Services a few years later, and then it's eventual sale for $20 million. Listen to his fascinating journey!
Tim Fargo might know a little something about attracting, converting and retaining new customers. He grew Omega Insurance Services from a three person operation in an extra bedroom to over 300 employees and with revenues in excess of $20 million. After selling Omega, Tim tried his hand at several businesses, some of which were not successful. Tim is the author of the best seller, Alphabet Success, an investor in numerous businesses, and an active adviser to several start-up firms. Today he is the founder of Tweet Jukebox, a software as a service (SaaS) content management system for your Twitter account. Tim launched Tweet Jukebox with only a freemium model. He initially built a user base of around 24,000 people. When he launched the paid model, he converted around 3% of his freemium customers to paying customers, which is an amazing conversion rate. In this interview with Social Entrepreneur, Tim talks about the bad, the good and the great of starting up a business and attracting your first customers. Key quotes from the interview: “Being early isn’t always the advantage people think it is.” “Just because there are other competitors in a space, don’t shy away from it. That means that there are people who buy whatever that is.” “I encourage people to stay close to their work when they’re launching something and not to build a cast of thousands.” “The way you make the most awesome helpdesk is to keep changing your product so that you don’t need one.” “Having people watch a two-minute video does a much more robust job of explaining.” “When you’re getting started, the real mandate is: sell it, ship it and get paid. If you can do those three things, you’re in business.” “Success is like sausage. You’d be surprised what goes into it.” Resources: Book: Alphabet Success: Keeping it Simple - My Secrets to Success: http://amzn.to/1IJDaGM Tweet Jukebox: http://www.tweetjukebox.com Tim Fargo on Twitter: https://twitter.com/alphabetsuccess Also Mentioned in this Episode: eBook: Five Key Traits of Successful Social Entrepreneurs: http://tonyloyd.com/socent Try Audible and Receive Two Free Audiobooks: http://tonyloyd.com/books
Tim Fargo's numbers speak for themselves. He launched his first serious venture in 1996 - an "offline" business built around investigating insurance fraud. Over 7 years he grew the company, Omega Insurance Services, from a 3 man team in his 2nd bedroom, to a $20million company with over 300 employees, culminating in a 1x sale. Today, he's back to software solutions, and has bootstrapped his newest SaaS side project, TweetJukebox, from 0-20k users in 7 months with minimal investment. Talking with Tim was refreshing. As it turns out, the fundamentals of good business are still the same as the were 20 years ago, and his experience as an entrepreneur who scaled and sold a Human Resource based business, but is also in the SaaS business, affords him a unique perspective.