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Con la aparición de la nueva app conjunta con Instagram, Threads, me surgieron varias preguntas que pude responder gracias a Viena Divaluna, estratega digital, productora de contenido y CEO de Splash Media. ¿Cómo nos mantenemos relevantes en la era de un mundo digital en constante cambio? ¿Es necesario “montarse” en todas las tendencias? ¿Existe una forma de “ganarle” al algoritmo? (La respuesta te sorprenderá. No hay respuestas mágicas, ni un paso paso "fits all", pero sí hay estrategias que funcionan para crecer o mantenerte. También, exploramos qué significa crear una marca y los pasos que conlleva llegar a la audiencia correcta. En fin, cómo crear contenido sin morir en el intento.
Sean Clayton, Co-founder and CEO of Myosin, a DotCom Magazine Exclusive Interview. Myosin is a data-science powered marketing platform and consultancy, Sean and his team fuse data and artistry with precision science, for more effective marketing and accelerated growth. Sean has an extensive background in developing comprehensive digital marketing solutions, Sean has established a reputation for using data and human psychology to power groundbreaking ideas and develop holistic, hyper-targeted omnichannel client solutions. As such, Myosin applies authenticated original data, best in class technology and skilled data scientists, to help brands optimize engagement with existing audiences, grow new audiences, and sell more. In his current role, Sean leads initiatives for an impressive portfolio of Fortune 500 brands – across various industries including but not limited to Fintech, fitness, healthcare, retail, and e-commerce – as well as major distributors in the entertainment industry. Industry agnostic, he delivers record-breaking performance results, surpassing revenue and profit-margin objectives. Sean also serves as Chief Strategy Officer and President of the Entertainment Division at SITO Mobile, where he is focused on enhancing SITO's product development offerings with a data-first, consultancy approach to evolving client needs. Under his leadership, SITO's Strategic Advisory Group provides enterprise clients with powerful ad media and data-driven intelligence solutions to drive robust revenue growth. As President, Sean has worked with film studios such as Lionsgate, Sony, and Fox, to craft results-focused data, media, and attribution solutions. In the first year alone, SITO's Entertainment Division eclipsed $15mm in revenue, with healthy margins. Sean also played a critical role in fortifying SITO's position as a leader in data-based marketing, propelling company revenues north of $50mm. Before joining SITO, Sean was instrumental in building data-driven media solutions for digital marketing providers – New Base, Splash Media, and Multiview. Using a content-centered macro strategy to develop unique data sets, Sean is credited for increasing media performance toward a combined revenue total of $200mm across these three companies. Sean has also worked at the grassroots level, locally and internationally, to strategize and build businesses, managing and optimizing them from the ground up. Bringing this spirit with him in every role, Sean marries agility with cutting edge user acquisition and marketing strategies to help brands uncover and execute available, but unknown sustainable solutions across a wide range of areas including: planning, ad ops, trafficking, e-commerce (landing page conversion rate optimization), and creative direction. Sean is a frequent industry speaker and thought leader. He has been published in notable industry outlets, including TechCrunch, Martech Series, eMarketer, Street Fight, and Apparel Magazine. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this podcast, Paul Kerzner is joined by guest host Jackie Wszalek for the 36th episode titled "Empowering Women With Presence". The Presence Projects strongly believes in empowerment for everyone but wanted to dedicate an episode solely discussing the importance of presence for women of all ages. Jackie Wszalek has been an important and instrumental figure in supporting and promoting women's rights and equality. She has dedicated considerable time and energy to creating opportunities for women to succeed in business as well as in their personal lives. Currently Jackie is the founder of Women Owned, Women Operated Businesses (WOWOB) and is the past President of the National Association of Women Business Owners (NAWBO). She also owns and operates Splash Media, a company that has been employing and providing business opportunities for women. We thank Jackie for joining us and look forward to having her back soon. If you're interested in learning more about Jackie Wszalek you can find her on Facebook or you can check out her business website: https://www.splashmedia.com/ Learn to set aside memories of the past and worries of the future by joining us in the present moment! Visit our website and put an end to self-inflicted suffering: https://www.areyoubeingpresent.com
This is Part 1 of a recorded interview with Marissa Charles of Splash Media in the UK, recorded August 15, 2006, featuring Christine Maggiore. Maggiore talks about her life both prior to and after being diagnosed as HIV-Positive, and gives the correct details of her daughter's death that were so badly distorted in the recent Elle article. This interview will be the basis of a printed article due out in October in the UK. For more information, please go to www.justiceforEJ.com.
This is Part 2 of a recorded interview with Marissa Charles of Splash Media in the UK, recorded August 15, 2006, featuring Christine Maggiore. Maggiore talks about her life both prior to and after being diagnosed as HIV-Positive, and gives the correct details of her daughter's death that were so badly distorted in the recent Elle article. This interview will be the basis of a printed article due out in October in the UK. For more information, please go to www.justiceforEJ.com.
This is Part 3 of a recorded interview with Marissa Charles of Splash Media in the UK, recorded August 15, 2006, featuring Christine Maggiore. Maggiore talks about her life both prior to and after being diagnosed as HIV-Positive, and gives the correct details of her daughter's death that were so badly distorted in the recent Elle article. This interview will be the basis of a printed article due out in October in the UK. For more information, please go to www.justiceforEJ.com.
This is Part 4 of a recorded interview with Marissa Charles of Splash Media in the UK, recorded August 15, 2006, featuring Christine Maggiore. Maggiore talks about her life both prior to and after being diagnosed as HIV-Positive, and gives the correct details of her daughter's death that were so badly distorted in the recent Elle article. This interview will be the basis of a printed article due out in October in the UK. For more information, please go to www.justiceforEJ.com.